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Karl  Thiede 


Coordinated  by  the 

Media  History  Digital  Library 

www.mediahistoryproject.org 

Funded  by  an  anonymous  donation 
in  memory  of  Carolyn  Hauer 


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Oke  Famous 

Ceo.  JH.  Cohan 

Theatre  -'Broadway l42*St 

The  centre  of-      > 
theworidf 


19*7 


A  Happy  New  Year 


19*7 


.  .  .  .  and  in  the  march  of  this  industry  toward  greater  achievement  in  the 
attainment  of  its  ideals,  THE  FILM  DAILY  rededicates  itself  to  the  platform  of 
service  which  has  marked  its  course  since  its  inception  nine  years  ago. 


\ 


^ 


<* 


JOHN  C.  FLINN    prejents 


MARIE 


> 


r 


VERA 

Reynolds 


JULIA  FAYE  and 
KENNETH  THOMSON 

From thestory byZelda.Sea.rs  &■  Marion  Orth 

Supervised  by  C.GARDNER  SULLIVAN 

Scenario  Ay  Albert  Shelby  Levino 

a  Paul  SloanEproduction 

DIRECTED  BY   PAUL  5LOANE- 

"ProducecL  by 
DE  MILLE   PICTURES    CORPORATION 


17 


taROCQUE 

"-The.1"    -" 


jasper  B 

Adapted  by  ZELDA  SEARS  and 
TAY  GARN  ETT  Trom  the  novel 

by  don  Marquis 

Directed  by  JAMES  W  HOKNiT 

Supervised  by  BERTRAM  MILIHAUSER 
Produced  by 

DeMille  Pictures  Corporation 


VUA^BAir 


~4  DONALD  CRISP 


With  PRODUCTION 

KENNETH  THOMSON 
DOUGLAS  FAIRBANKS.-"*- 

ADAPTED   6V  DOUGLAS  2.  DOTY    FROM   THE  STAGE   PLAY    BY 
NORMAN   HOUSTON 

Directed  by  DONALD  CRISP 

PRODUCED     Br 

METROPOLITAN  PICTURES  CORPORATION 


FROM 

r  d.  a 


The  Life  of  Los  Angeles 
Centers  at  the 

AMBASSADOR'S 

Famous 
Cocoanut 


«s->*Sg 


Special  Nights 

Tuesday     and    Saturday. 

College  Night  Every 

Friday. 


^*^= 


EGGERS 

INCORPORATED 

Photo 
Engraving 


Specialists 

to  the 

Motion  Picture 
Industry 


DAY  AND  NIGHT 


250  West  54th  Street 

NEW  rORK 
Telephone:  Columbus  4 M 1-2-3 


^NEWSPAPER 
o/*FILMDOM 


AHDWEEKLY 
FILM  DIGEST 


VOL.  XXXIX  No.  1 


Sunday,  Jan.  2,  1927 


Established  1918 


JOHN  W.  ALICOATE,  Publisher 


INDEX 


PAGE 

D.     Kann 3 


TIME   TO   BE  MERRY,  Editorial  by   Maurice 

FINANCIAL,  by  Charles  F.   Hynes 4 

FOREIGN  MARKETS,   by  James   P.    Cunningham 5 

HOLLYWOOD  HAPPENINGS,  by  Harvey  E.   Gausman 6 

EASTERN  STUDIOS;  NEW  BLOOD  OF  AN  OLD  YEAR,  by  Ralph  Wilk  7 

REVIEWS  OF  THE  NEWEST  RELEASES,  by  Lilian   W.  Brennan 8-9 

EXPLOIT-O-GRAMS,    Compiled    by    Jack    Harrower 10 

DEVELOPMENTS  IN  PRESENTATIONS,  by  Arthur  W.  Eddy 10 

THEATER  EQUIPMENT  AND  MANAGEMENT,  by  Michael  L.  Simmons.  11 

THE    WEEK'S    HEADLINES 12 

AND   THAT'S  THAT,   Phil  M.   Daly's  Observations 12 


REVIEWS 


THE   FIRE   BRIGADE 8 

THE  GORILLA  HUNT 8 

THE  POPULAR  SIN 8 


PAGE 

THE  TRUTHFUL  SEX 9 

TWINKLETOES  8 

VALENCIA    9 


SHORT  SUBJECTS 9 


De  Vry 

Movie  Camera 

holds  100  feet 

Standard  Theatre  Size  Film 

and  costs 

$150 

A  protessional  camera  for  ama- 
teurs, that  has  sprung  into  im- 
mediate popularity  with  news 
weekly  camera  men  and  theatre 
managers. 


LOCAL    MOVIES    FILL    THEATRES 

Get  the  whole  town  coming  by  putting  local  scenes,  clubs, 
schools,  bathing  beauty  contests,  etc.,  on  your  screen ! 

SEND  FOR  FREE  BOOKLET 

New  Facts  on  Amateur  Motion  Picture  Photography 
De  Vry  Corporation— Dept.  3—1111  Center  St.,  Chicago 


YOUR  SUBSCRIPTION 

TO 

The 

Film  Daily 

WILL  PROVE 

The  Best  Investment 
You  Ever  Made 


$10.00  a  Year 


COVERS  EVERYTHING 


The  Film  Daily 

Weekly  Film  Digest 

Year  Book 

Directors  Annual 

Short  Subject  Quarterly 


=3^= 


CLUB 
MIRADOR 

— the     New     York     rendezvous 

of  celebrities  of  the  Stage 

and  Screen 


Now  Presenting 

Europe's  Most  Spectacular  Acrobatic 
Dancers 

SIMMES  &.  BABETTE 

Direct  from  a  sensational  tour  of  the 
Continent  and  Riviera  and  a  record- 
breaking  run  with  "No,  No  Nannette" 
in  London.  Appearing  nightly  in  addi- 
tion to  the  famous  Mirador  Start 


MAURICE  ck 
ELEANORA    AMBROSE 

and 

JOHNNY  JOHNSON'S 

CLUB  MIRADOR 

ORCHESTRA 

Third  Successive  Season 

E.  Ray  Goetz,  Managing  Director 
200  W.51st  St.  N.  Y—  Circle  5106 


1927  FILM 
YEAR    BOOK 


{OUT  THIS  MONTH) 


1001  Exploit-O-Grams 

1926  Box-Office  Records  of  All  Important 
First  Runs  in  the  United  States 

Theater  Chains  Throughout  the  Country 

Ten  Best  Pictures  of  1926  and  the  Ten  Best 
Directors  and  Players 

Complete  Personnel  of  Important  Organi- 
zations 

Feature  and  Short  Subject  Releases  of  1926 
Theater  Supply  Dealers 

M.  P.  T.  O.  Associations,  Their  Addresses 

and  Officers 

Motion  Picture  Reviewers  of  Important 

Newspapers 

Numerous  Interesting  Articles  Divulging 
a  Mine  of  Information  About  the  Industry 


Complete  List  of  More  Than  20,000  The- 
aters Showing  Motion  Pictures 

Exhibitors'  Buying  Guide 

Record  of  8,000  Titles  of  Features 

Stars,  Directors,  Cameramen,  Scenarists 
and  Their  Productions 

Studios  and  Studio  Officials 

The  Foreign  Market 

Lists  of  Laboratories,  Raw  Stock  Dealers, 
Projection  Rooms,  Film  Libraries,  etc. 

List  of  Cameramen  and  Their  Addresses 

Selected  List  of  400  Films  for  Children 

Fan  and  Trade  Publications  Throughout 

the  World 


A    GREAT    BOOK 

COVERING 

A  GREAT  INDUSTRY 


ITHE 

ZfeNEWSPAPER 
o/'FSLMDOM 


ANDWEEKLY 
FILM  DIGEST 


VOL.  XXXIX     No.  1 


Sunday,  January  2,  1927 


Price  25  Cents 


Famous  Control  of  Ufa  Chain 
Seen  in  German  Film  Circles 


Houses  Would  Be  Nucleus 

Of  European  Circuit 

Company  Plans 

Berlin — New  reports  regarding  the 
Ufa  situation  are  coming  to  the  fore 
daily.  It  is  believed  here  that  the 
Paramount  domination  of  the  com- 
pany's affairs  will  become  more 
marked  as  weeks  go  by.  By  virtue 
of  this  situation,  it  is  anticipated  that 
Famous  will  secure  control  of  the 
important  Ufa  theaters  in  Berlin  and, 
perhaps,  throughout  Germany  as 
well. 

The  unconfirmed  report  that  Fa- 
mous would  eventually  operate  about 
500  theaters  throughout  Europe  is 
held  to  be  traceable  to  the  associa- 
tion with  the  Ufa  chain  which,  many 
believe,  will  form  the  nucleus  around 
which  the  Paramount  exhibition  in- 
terests in  Europe  will  be  built. 

Ufa  is  still  looking  for  money.  An 
appeal  to  the  Government  was  made 

{Continued  on  Page  12) 

— Happy   New    Year — 

William  Branch  Wins  Contract 

Los  Angeles— Harry  Cohn,  general 
manager  of  production  for  Colum- 
bia has  given  a  year's  contract  to 
William  Branch  to  write  exclusively 
for  that  company. 

— Happy   New    Year — 

Ehrenreich   Visiting   N.   Y. 

Max  Ehrenreich,  chief  South 
American  representative  for  United 
Artists,  is  in  New  York  on  a  vaca- 
tion. He  reports  business  as  good 
in  his  territory. 

— Happy  New    Year — 

$85  For  Relief  Fund 

Contributions  aggregating  $85  have 
been  received  for  the  relief  of  the 
well  known  former  executive  of  the 
industry  in  his  fight  to  regain  health. 
They  are:  George  Kleine,  $50;  H.  J. 
Yates,  $25  and  E.  M.  Saunders,  $10. 
Contributions  should  be  sent  to  THE 
FILM  DAILY,  1650  Broadway. 

— Happy   New   Year — 

F.  N.  Buys  "Belated  Evidence" 

Contracts  have  been  closed  by  First 
National  for  rights  to  a  short  story 
by  Elliott  White  Springs  entitled 
"Belated  Evidence"  which  appeared 
in  a  recent  issue  of  "Liberty." 

— Happy   New   Year — 

Sprague   Signs   Contract 

Los  Angeles— Chadler  Sprague  has 
signed  a  long-term  contract  to  write 
for  Famous. 


Keith  House  For  Flushing 

The    Keith   interests    are    expected 
to   start   construction  of  a   3,600-seat 
house  at  Flushing,  L.  I.,  next  Spring. 
— Happy   New   Year— 

New    Sales    Promotion    Head 

Steve  Fitzgibbon  has  been  made 
director  of  sales  promotion  for  F.B.O. 

— Happy  New    Year — 

$11,500,000  Program 

Atlanta  —  Four  theaters,  repre- 
senting an  aggregate  investment  of 
$11,500,000,  are  planned,  under  con- 
struction here,  or  have  just  opened. 

Loew's  Grand  will  replace  the  pres- 
ent theater  on  Pryor  St.  at  Peachtree. 
The  house  will  seat  4,000  and  will  be 
part  of  a  project  costing  $8,000,000. 

The  Erlanger  at  Peachtree  St.,  be- 

(Continued  on  Page  12) 

— Happy  New   Year — 

Schine  Opens  Another 

Rochester,  N.  Y. — Schine  Theatrical 
Corp.  has  opened  its  fourth  house 
here,  the  State,  built  by  Thomas  De- 
Meco,  at  a  cost  of  $260,000.  It  seats 
1,500.  Leon  Shafer  is  resident  man- 
ager. A  three-manual  Wurlitzer- 
Hope-Jones  unit  orchestra  organ  has 
been  installed,  and  Edward  C.  May 
is    organist. 


$197,000,000  to  Be  Spent  on 
1927  West  Coast  Production 


New  French  Producer 

Paris — Les  Artistes  Reunis  is  the 
name  of  a  new  French  producing 
unit  of  which  Madame  Pierre  Renoir 
is  director  and  the  financier,  Yves 
Viera.  The  first  picture  is  "Mar- 
quitta,"  now  being  made  by  Jean  Re- 
noir who  directed  "Nana."  Renoir 
is  using  the  Gaumont  studio. 

— Happy  New   Year — 

Alabama  Confident 

Birmingham — Conditions  in  North- 
ern Alabama  are  subnormal  at  pres- 
ent, due  partly  to  the  falling  price 
of  cotton  and  partly  to  bad  weather. 
However,  a  boom  is  anticipated  early 
in  1927  and  at  present  Florence,  Shef- 
field, Tuscumbia  and  nearby  towns 
are  filled  with  engineers,  promoters, 
builders    and    sight-seers. 

This  section  has  so  many  sub- 
divisions laid  out  that  it  resembles 
Florida  at  the  height  of  the  boom  in 
(Continued  on  Page  12) 

— Happy  New    Year — 

P.D.C.  in  Germany 

Berlin — Prod.  Dist.  Corp.  has 
formed  a  production  unit  here,  known 
as  Deutsche  P.D.C.  Filmfabrikations. 
Franz  Vogel  of  National  Film  will 
be  in  charge. 


IT'S  time  to  be  merry,  folks.  Nineteen  twenty-seven,  a  healthy 
youngster,  is  here.  Everything  looks  bright  for  the  new  year. 

Not  only  that.    It's  also  Laugh  Month. 

The  campaign  for  merrier  and  more  satisfied  patrons  has  been 
progressing  at  a  rapid  pace.  The  committee  has  been  active.  Ac- 
cessories are  ready.  Newspaper  tie-ups  are  in  work.  Ten  radio 
stations  have  been  enlisted  to  spread  the  happy  gospel  throughout 
the  land.  Some  of  them  will  broadcast  the  tidings  about  Laugh 
Month  day  by  day  throughout  January.  That's  invaluable  ex- 
ploitation. 

The  advance  requests  for  information  has  been  heavy.  The 
committee  anticipates  that  twice  as  many  theaters  will  participate 
this  year  as  against  1926.  Many  circuits  are  in  line.  Many  of 
them  will  hold  Laugh  Weeks  sometime  during  the  month. 

The  idea  deserves  encouragement.    Exhibitors  might  well  get 

(.Continued   on    Page   4) 


Gain  Of  $25,000,000  Over 

Past  Year  Disclosed 

By  Survey 

Los  Angeles — The  year  1927  will 
witness  the  greatest  production  pro- 
gram in  the  industry's  history,  with 
$197,000,000  to  be  spent  in  California 
studios  during  the  year.  The  fig- 
ures are  the  result  of  a  survey  made 
by  the  Guarantee  Building  and  Loan 
Ass'n.  This  represents  a  gain  of  $25,- 
000,000  over  the  year  just  closed. 

While  no  exact  figures  can  be  ob- 
tained, it  is  estimated  that  the  weekly 
payroll  of  the  studios  during  1927  will 
average  $1,750,000.  Schedules  of  the 
larger  producers  call  for  expenditure 
of  $30,000,000  more  in  1927,  than  this 
year,  but  $5,000,000  of  the  amount 
was  deducted  to  cover  decrease  over 
1926  figures  because  of  consolida- 
tions, closing  of  studios  and  other 
changes. 

According  to  the  survey,  $156,000,- 
000  was  expended  on  production  in 
1923,  $168,000,000  during  1924  and 
$170,000,000  in  1925. 

— Happy  New   Year — 

Stereoscopic  Comedy 

Los  Angeles  —  Binocular  Stereo- 
scopic Film  Co.  is  planning  produc- 
tion of  a  comedy  using  its  natural 
vision  process.  The  firm  owns  the 
Ives-Leventhal  process,  which  em- 
ploys colored  viewing  screens.  A  se- 
ries of  subjects  employing  the  pro- 
(Continued  on  Page  12) 
— Happy  New   Year — 

A  Viennese  Lord  Byron 

Vienna — Heinrich  Flemminger  has 
formed  a  producing  unit,  the  first 
picture  of  which  will  be  the  life  of 
Lord  Byron.  Work  starts  this 
month  . 

— Happy  New   Year — 

New  Australian  Exchanges 

Sydney — Famous-Lasky  is  building 
three  new  exchange  buildings  in  Aus- 
tralia. 

— Happy  New   Year — 

R-C  Export  Ceases 

London — The  R-C  Export  Corp., 
selling  agent  for  F.B.O.  in  England, 
has  ceased  operations  in  this  coun- 
try. Sol  Newman  will  handle  F.B. 
O.  affairs  in  the  future.  Distribution 
will  be  of   course   through   Ideal. 

— Happy  New   Year — 

Hayden  to  Direct  for  Marsh 
Harry   Marsh   has    signed    Charles 
Hayden    to    direct    for    Silver    Eagle 
Productions   which   soon    start   work 
at    Elmira. 


1HE 


•3&*l 


DAILY 


Sunday,  January  2,  1927 


Vol  XXXIX  No.1      Sunday.  Jan  2, 1927      Pnce25 Cents 


10HN  W.  M.IC0AIE 


Publishei 


Published  daily  except  Saturday  and  holidays 
at    1650    Hroadway,    New    York,    N.    Y.,   and 
copyright     (1927)     l>y    Wid's    Films    and    !■  ilm 
Folks,    Inc.      J.    W.    Alicoate.    President   and 
Treasurer;    Maurice   D.    Kann,    Editor;    Don 
aid    M     Mersereau,    Business  and   Advertising 
Manager;    Ralph    Wilk,    Traveling    Represen 
tative.      Entered   as   second-class   matter    May 
21,     1918,    at    the    post  office    at    New    York, 
N.    Y.,    under    the    act    of    MaTch    3,    1879. 
Terms   (Postage   free)   United   States,  outsid; 
of    Greater    New    York,    $10.00    one    year;    ( 
months,    $5.00;    3    months,    $3.00.      Foreign, 
$15.00.     Subscribers  should  remit  with  order. 
Address   all  communications   to   THE   FILM 
DAILY,    1650   Broadway,   New   York,   N.   Y 
Phone  Circle  4736-4737-4738-4739.     Cable  ad 
dress:      Filmday,     New     York.       Hollywood 
California — HaTvey     E.     Gausnran,    Ambassa 
dor   Hotel:    'Phone,    Drexel   7000   and   Wash- 
ington   9794,    London — Ernest    W.    Fredman, 
The  Film   Renter,  58,  Great  Marlborough  St., 
London,     .V.    I.,    Paris— La    Cinematographic 
Francaise,    5,    Rue    Saulnier. 


Financial 


As    of    Thursday,    December    30. 


Quotations 


High 


Low 

44 


Close 

44 

4454 

63  V, 

73'A 

133 

113 

121  Vt, 
5 

100 
70 

22M 
12/2 
46J4 
24& 
12J4 
40*4 


Sales 
700 


400 
3,900 


400 
1,300 


6,300 

200 

1,200 

1,700 

12 


Am.     Sea.     Vtc.  .  . 

•Am.    Seat.    Pfd.. 

•Balaban    &    Katz 

*Bal.    &    Katz    Vtc 

Eastman    Kodak    ...134        133 

Famous    Players     ..114J4    113 

*Fam.    Play.    Pfd 

Film    Inspect S'A        5 

•First  Nat'l.  Pfd 

Fox    Film    "A" 71^      70 

•Fox   Theaters    "A" 

•Intern'l    Project 

Loew's,    Inc 47^      46*4 

Metro-Gold.   Pfd.    ..   24%     24 J* 

M.    P.    Cap.    Corp..    12J4      11% 

Pathe    Exch.    "A"..    41J4     40# 

Paramount     B'way.   98J4     98 
Roxy    Class    "A"..   29         27 

Roxy     Units     32         30 

Roxy   Common    9:/2        7lA 

Skouras     Bros.      ...    50  50 

Stan.    Co.    of    Am 

Trans-Lux  Screen    .      7V%       754 

•Univ.    Pict.    Pfd 

•Universal    Pictures 

Warner    Pictures...   31Ji     30% 
Warner   Pict.    "A".   42}4     40% 

*  Last   Prices   Quoted       t  Bond 
**  Philadelphia   Market     tt   Bid 

— Happy   New    Year — 

Hagedorn  Managing  at  Detroit 
Detroit — Charles  Hagedorn  now  is 
managing  the   New  Plaza,   East  Jef- 
ferson  Ave.,   for   Alex   Schreiber. 


50 
83 

7'A 
98*4 
39 

30% 

40% 

Market 

and    Ask 


/Time  To  Be  Merry 

(Continued    From    Page    3) 

behind  the  move  to  instill  in  the  breasts  of  their  public  a  greater 
desire  to  laugh.  Because  when  this  is  accomplished,  it  will  mean 
a  greater  patronage  at  their  houses.  And  that's  what  they're  in 
business  for. 

Theaters  and  Foreign  Markets 

Here  and  there  a  word  slips  through.  Important  American 
distributors  are  prone  to  deny  that  their  plans  embrace  theaters 
abroad.  The  facts  seem  to  indicate  otherwise.  Take  France. 
Leon  Gaumont  pays  a  visit  to  America.  He  returns  to  his  native 
heath.  Now  Paris  reports  he  will  build  a  chain  throughout  France, 
each  theater  to  be  likened  to  the  Capitol  in  New  York,  but  per- 
haps not  so  large.  But  M-G-M  holds  a  not  inconsiderable  in- 
terest in  the  Gaumont  enterprises,  and  there  you  are.  Famous, 
reports  still  persist,  will  enter  mightily  into  the  theater  situa- 
tion in  Europe.  Whisperings  from  Berlin  intimate  some — and 
maybe  all — of  the  Ufa  houses  will  eventually  pass  to  the  control 
of  Paramount.  That's  indication  number  two.  In  South  America, 
where  M-G-M  and  First  National  are  functioning  as  a  two-cor- 
nered Fanamet  combination,  the  former  has  wedged  into  exhibi- 
tion by  securing  control  of  forty-four  Brazilian  theaters.  There 
are  inklings  of  further  transactions  under  way.  Control  of  two 
first-runs  in  Birmingham,  England  pass  to  Famous  and  provincial 
exhibitors  are  almost  up  in  arms. 

The  industry,  beset  as  it  is  with  hostile  demonstrations  in 
many  foreign  lands  because  of  its  majority  hold  on  playing  time, 
will  face  an  entirely  new  situation.     The  solution  is  difficult. 

Foreign  film  factors  will  naturally  resent  efforts  of  rank  out- 
siders to  gobble  up  their  theaters.  And  yet  if  the  march  of 
progress  decrees  that  American  distributors  must  have  their 
first  run  outlets  abroad  just  as  they  have  them  here  what  can  be* 
done  about  it?  Perhaps  a  graceful  way  out  will  be  that  which 
M-G-M  has  taken  in  France.  There,  at  least,  both  the  native  and 
foreign  organizations  work  together  on  a  partnership  arrangement. 

KANN 


800 


4,000 
6,200 


When  you  think  of 

INSURANCE 

you  are  thinking  of 

S  T  E  B  B  I  N  S 

Specialists  in  Motion  Picture 

and  Theatrical  insurance  for 

the  past  fifteen  years 


Arthur  W.  Stebbins  &  Co. ,  Inc. 

1540  Broadway  N.  Y.  C. 

Brymmt  IMS 


Germans  Fearful 

Berlin — The  drive  against  the  bug- 
aboo of  the  American  financial  inva- 
sion has  extended  to  the  film  industry 
with  the  association  of  German  film 
manufacturers  petitioning  Minister  of 
Economy  Curtius  to  save  their  busi- 
ness from  being  "swallowed  up"  by 
American    capital. 

"The  German  film  industry  fears  it 
will  be  ruined  by  the  overpowering 
American  capital,  the  same  as  the 
film  industries  in  France,  Italy,  Eng- 
land and  Scandinavia,"  the  petition 
states. 

— Happy   New    Year — 

Ben  Shearer  in  Charge 
Seattle — Ben  F.  Shearer  is  to  re- 
main in  charge  of  stores  of  National 
Theater  Supply  Co.  here  and  at  Port- 
land. The  company  plans  a  building 
here  to  house  its  activities  now  di- 
rected from  four  different  locations. 
— Happy   New    Year — 

Niagara   Falls   House    Bought 

Niagara  Falls — Falls  Theater  Corp. 
has  taken  over  the  Falls,  East  Falls 
St.,  and  Portage  Rd.  Albert  Elia  is 
president. 


Chadwick  Starts  "Ladybird" 
Hollywood — Chadwick  has  started 
production  on  "The  Ladybird,"  with 
Betty  Compson,  Malcolm  MacGregor, 
Sheldon  Lewis,  Ruth  Stonehouse, 
John  Miljan,  Joseph  Girard,  Hank 
Mann  and  Leo  White.  Walter  Lang 
is  directing. 

— Happy   New    Year — 

Dinner  for  Proctor 

Schenectady  —  A  dinner  will  be 
given  Frederick  F.  Proctor  and  four 
of  his  close  business  associates  by 
the  Schenectady  Chamber  of  Com- 
merce. 

— Happy   New    Year — 

Joice    Managing   Fox's   Audubon 

J.  Maxwell  Joice,  formerly  pub- 
licity director  at  the  Rivoli,  now  is 
managing  Fox's  Audubon,  165th  St. 
and   Broadway. 

■ — Happy   New    Year — 

Goldburg  Back  At  Coast 

Los  Angeles — Jesse  J.  Goldburg 
has  returned  after  a  conference  at 
the  Chadwick  home  office  in  New 
York. 


"Race"  Recalled 

How  Pathe  and  Vitagraph  "raced" 
to  place  the  first  American  news  reel 
on  the  market,  is  told  by  G.  L. 
Charnier,  superintendent  of  Pathe 
laboratories,  who  has  been  with 
Pathe  News  since  its  inception  in 
1910.  The  first  issue,  he  says,  was 
composed  entirely  of  foreign  material, 
and  when  finished  proved  to  be  a 
procession  of  kings  and  queens.  How- 
ever, it  served  the  purpose,  and  the 
contemplated  news  reel  project  of 
Vitagraph  was  abandoned. 

In  1911,  the  Pathe  News  put  out 
two  issues  a  week.  Thirty  prints 
covered  the  country.  The  era  of 
"specials"  started  in  1912.  Production 
of  the  so-called  features  was  carried 
on  in  a  little  open-air  stage  at  Jersey 
City.  In  the  winter  the  studio  party 
moved  indoors  to  the  old  Edison 
Studio  in  New  York.  In  1916,  Chan- 
ier  took  charge  of  the  Bound  Brook 
and  Jersey  City  laboratories,  and  in 
addition  was  in  charge  of  studio  work. 
He  has  been  general  superintendent 
of  laboratories  since  1916. 

— Happy  New   Year — 

150   Escape  in  Fire 

Plattesville,  Wis.  —  One  hundred 
and  fifty  persons  clambered  to  safety 
down  a  fire  escape  from  the  third 
floor  when  fire  damaged  the  City 
Hall,  while  the  show  was  in  progress. 


Carbon  Causes  Fire 

Roadhouse,  111. — A  falling  carbon 
ignited  a  film  which  caused  $4,000 
fire  damage  at  the  Dreamland.  Eight 
reels  were  destroyed  and  the  building 
damaged. 


Acquires  W.   Va.  Theater 

Huntington,  W.  Va.  —  Le  Motte 
Smith  of  Alliance,  Ohio,  has  acquired 
the  Liberty  on  Fourth  Ave.,  between 
10th  and    11th   Sts. 

— Happy  New    Year — 

Valentine  Adds  to  Chain 

Kansas  City — A  house  under  con- 
struction in  the  Willet  building  at 
Valentine  Road  and  Broadway,  will 
be  operated  by  the  Valentine  Amuse- 
ment Co. 

— Happy   New   Year— 

Goolsby  Managing  At  Memphis 
Memphis,     Tenn. — L.    S.     Goolsby 
now  is  managing  the  De  Soto. 
— Happy   New    Year — 

Veteran  Plans  House  Opening 

Atlanta — James  A.  Rebb,  who  in 
point  of  service  is  the  oldest  exhibitor 
in  Atlanta  and  the  first  to  operate  a 
suburban  house  here,  is  planning  to 
open  his  new  theater  at  510  Decature 
St.   the   first  week  in  January. 

— Happy   New    Year — 

Cast  For  "Too  Many  Crooks" 

Los  Angeles — John  St.  Polis  and 
George  Bancroft  have  been  added  to 
the  cast  of  "Too  Many  Crooks,"  Fa- 
mous picture. 


I  F      I  T'S 


GOWNS  or  UNIFORMS 

LCARN    TO    SAY 

BROOKS' 

1437  BROADWAY  -  TEL  5580  PEN. 

ALSO  25,000  COSTUMES  TO  RENT 


Sunday,  January  2,   1927 


THE 


3?^ 


DAILY 


AIDING    THOSE    INTERESTED 

IN    THE    FOREIGN     MARKETS 

TO    KEEP    ABREAST    OF    FILM 

HAPPENINGS  ABROAD 


Foreign  Markets 


A    SUMMARY    OF   TRADE 

HAPPENINGS      IN      ENGLAND 

AUSTRALIA,      FRANCE     AND 

FLASHES      FROM       OTHER 

LANDS 


Investigation    On 

Special  Committee  of  English  Exhib- 
itors   to    Report    on    Effect    Pre- 
Releases   Have  on  First   Runs 

By   ERNEST    IV.    FREDMAN 
Editor,   "The   Film   Renter" 

London— At  the  last  meeting  of 
the  London  branch  of  the  Cinema- 
tograph Exhibitors'  Association,  pre- 
release showings  and  their  effect  on 
regular  first  runs  were  discussed  at 
length.  There  has  been  considerable 
objection  raised  to  pre-release  show- 
ings. It  was  pointed  out  by  many 
theater  owners  that  if  the  pre-release 
run  could  be  brought  nearer  to  the 
regular  run.  it  would  not  react  so 
seriously.  A  special  committee  was 
appointed    to    investigate    ways    and 

means   for   improving   the   situation. 

*  *         * 

The  Bill  Posting  Ass'n  banned  one 
of  the  12  sheets  being  used  for  First 
National's  "The  Splendid  Road"  and 
J.  Frank  Brockliss,  the  company's 
British  representative,  has  appealed 
to  the  Kinematograph  Renters'  Soc- 
iety. 

*  *         * 

Sir  Alfred  Butt,  just  returned  from 
America,  declares  the  great  success 
of  films  in  the  States  is  attributed  to 
the  fact  that  exploitation  is  a  large 
and  important  activity,  organized  by 
men  of  great  imagination  and  busi- 
ness ability,  on  sound  commercial 
lines.  He  deplores  the  fact  that  in 
England  the  three  sides  of  the  busi- 
ness— production,  distribution  and  ex- 
hibition— work    separately. 

*  *         * " 

Colvin  Brown,  of  F.B.O.,  on  a 
tour  of  the  Continent  from  New  York 
visited  in  London  on  company  mat- 
ters. 

*  *         * 

First  National's  sales  officials  and 
representatives  from  all  over  the 
Kingdom  will  attend  a  sales  confer- 
ence in  London  in  January.  J.  Skir- 
boll,  general  European  manager  of 
First  National,  who  was  in  London 
for  several  days,  returned  to  his  head- 
quarters in  Paris  for  the  holidays, 
but  will  be  back  for  the  convention. 

"The  Black  Pirate"  has  opened  for 
a  run   at   the    New    Gallery   Kinema. 


By  JAMES  P.   CUNNINGHAM 


Split  Programs 

1927    Schedules    of    German    Distrib- 
utors  Indicate    An    Equal    Share 
of  Foreign  and  Domestic  Films 

Berlin — From  early  reports  on 
schedules  of  several  of  the  more  im- 
portant German  distributors,  for  1927, 
it  is  discovered  that  product  during 
the  new  year  will  be  divided  about 
evenly  between  foreign  and  domestic- 
markets.  Ufa,  the  largest  distributor 
in  the  country,  announces  27  fea- 
tures, 13  of  which  will  be  produced 
in  Germany  and  14  from  America, 
Sweden  and   France. 

— Happy   New    Year — 

New  Polish  Information  Bureau 
Lwow  (Lemberg)  Poland — The  In- 
ternational Eastern  Fairs  has  estab- 
lished a  permanent  information  bur- 
eau in  this  city  (address:  Jagiellouska 
1)  for  furnishing,  gratis,  information 
pertaining  to  the  demand  and  supply 
of  domestic  and  foreign  goods,  cus- 
toms, tariffs,  transport  charges,  etc. 
The  bureau  also  offers  its  services  for 
the  distribution  of  catalogues  and 
other  advertising  matter  of  American 
firms  interested  in  the  Polish  market. 

— Happy    Neiv    Year — 

300  Pictures  a  Second  by  New  Device 
Paris — M.  Rogues,  a  French  inven- 
tor, has. devised  a  camera  which  is 
said  to  take  300  pictures  a  second. 
An  instance  of  the  power  of  the  ma- 
chine, according  to  local  newspapers, 
is  that  the  course  of  a  bullet  from  a 
gun  can  be  followed. 

— Happy    New    Year — 

Karl   Geyer   Expanding 
Berlin — The    firm    of    Karl    Geyer, 
manufacturing  optical   apparatus  and 
production   equipment,    has   incorpor- 
ated with  a  capital  of  600,000  marks. 

— Happy   New    Year — 

Attend  "Big  Parade"  Premiere 

Brussels — King  Albert  and  Prince 
Charles  headed  a  delegation  of  Amer- 
ican, British,  French,  Italian  and  Bel- 
gian notables  who  attended  the  Bel- 
gian premiere  of  "The  Big  Parade" 
at  the   Cameo. 

— Happy    New    Year — 

"Beau  Geste"  Not  Banned 
Reports  from  Germany  that  "Beau 
Geste"  had  been  banned  in  that  coun- 
try are  incorrect. 


Capital  Production  Exporting  Co. 

Inc. 

''Productions  of  Merit" 

Available  for  Immediate  Release 

SOCIETY  DRAMAS  TWO   REEL  COMEDIES 

WESTERN  FEATURES  NOVELTY  SHORTS 

STUNT   MELODRAMAS  TWO    REEL   WESTERNS 

A  Comprehensive  Line-Up  of  a  Large  Variety  of  Product 


729  Seventh  Avenue,  New  York 


Cable  Address: 
P1ZORFILMS 


German  Exports 

Raw  Stock  Shipments  for  First  Nine 

Months  of  1926  Already  Exceed 

All  of  1925 

Washington   Bureau,    of   THE   FILM   DAILY 

Washington— Exports  from  Ger- 
many of  sensitized  but  unexposed 
film  during  the  first  nine^months  of 
1926  totaled  39,699,000  meters  valued 
at  8,981,000  renten-marks,  as  com- 
pared with  56,747,300  meters  valued 
at  1,125,300  rentenmarks  exported  in 
the  entire  year  1935,  according  to  the 
Dept.   of   Commerce. 

German  exports  of  negative  films 
in  the  same  period  amounted  to  316,- 
000  meters  valued  at  799,000  renten- 
marks as  compared  with  exports  of 
93,000  meters  valued  at  123,000  marks 
in  the  entire  year  1925.  Exports  of 
positives  totaled  10,443,900  meters 
valued  at  2,848,000  rentenmarks  in 
the  period  under  survey  as  compared 
with  4,215,200  meters  valued  at  1,- 
071,000  marks  in  1925. 

Imports  into  Germany  of  sensitized  but  un- 
exposed film  in  the  January-September  period 
totaled  2,012,400  meters  valued  at  303.000 
marks  as  against  821,500  meters  valued  at 
157,000  marks  as  compared  with  134,200 
meters  worth  41,000  marks  in  1924.  Imports 
of  positives  amounted  to  3,043,400  meters 
valued  at  1.049,000  marks  as  compared  with 
1.132,700  meters  valued  at  466,000  marks  in 
1925. 

During  the  first  nine  months  of  1926,  66,- 
350  meters  were  imported  for  re-export  and 
61,300  meters  were  imported  as  returned 
general  merchandise.  In  1925,  307,600  meters 
were  imported  from  the  United  States  and 
137,800  meters  from  Great  Britain.  For  the 
first  nine  months  of  1925,  970,900  meters 
were  imported  from  the  United  States,  887,- 
200  meters  from  France  and  257,900  meters 
from    Great    Britain. 

An  analysis  of  the  raw  film  figures  reveals 
that  the  total  for  this  year  will  more  than 
double  the  1925  import  total,  which  in  turn 
was  almost  two  and  one-half  times  the  total 
for  the  previous  year,  when  it  amounted  to 
337,700  meters.  Great  Britain  was  tl/t;  chief 
supplier  of  this  commodity  during  the  1926 
months. 

The  situation  as  regards  imports  and  ex- 
ports of  positives  shows  encouraging  gains 
for  Germany.  Imports  during  1926  should 
be  more  than  two  and  one-half  times  the 
1925  total  and  probably  will  approximate  a 
figure  of  about  3,000,000  meters.  A  large 
gain  is  reflected  in  German  exports  of  posi- 
tives during  1926  over  the  previous  year,  on 
the  monthly  average  of  the  1926  figures  al- 
ready in.  It  is  thought  likely  that  Germany 
should  total  more  than  13,000,000  meters  in 
positive  exports  during  this  year,  and  should 
thus  increase  its  shipments  abroad  by  9,000,- 
000  meters  over  the  1925  figure.  Available 
figures     show     a     considerable     gain     in     ship- 


ments from  Germany  to  its  nearby  markets. 
Austria,  its  best  customer,  should  take  four 
and  one-half  times  as  many  positives  during 
1926  as  it  took  during  1925,  and  should  show 
a  total  of  well  over  3,000,000  meters.  Lat- 
via, undoubtedly  for  the  Baltic  markets  and 
the  adjacent  Russian  border,  was  the  next 
best  customer,  and,  too,  showed  a  very  large 
increase  over  1925.  Other  countries  to  regis- 
ter large  advances  are  Czechoslovakia,  Rus- 
sia. East  Poland,  Switzerland  and  France. 
Spain  appears  in  the  list  of  substantial  buy- 
ers for  the  year  whereas  no  record  of  any 
shipments  to  that  country  is  recorded  in  1925. 
— Happy    New    Year — 

Graf    Heads    "U"    German    Unit 

Berlin — William  Graf,  president  of 
the  Film  Distributors'  Ass'n  since  its 
inception  ten  years  ago,  has  been  ap- 
pointed head  of  the  German  distrib- 
uting organization   of  Universal. 

— Happy   New    Year — 
Wardour  to  Release  German  Picture 

London — Scheduled  for  early  re- 
lease on  Wardour's  program  is  "The 
Two  Brothers,"  made  in  Germany 
by  Ufa  and  featuring  Liane  Haid,  Lil 
Dagover  and  Conrad  Veidt,  the  latter 
playing  the  dual  role  of  the  two 
brothers.  The  film  recently  had  a 
trade  showing  at  the   Palace. 


Foreign    Rights 

COMPLETE    PROGRAM 
Every    Type  of    Production 
Specials- Features- Shorts 
Selected    with    Expert    Knowledge    of 
Foreign  Requirements 

FERDINAND  H.  ADAM, 

International    Film    Distributor, 

152  West  42d  St.     -     New  York  City 

Cable    Ferdinadam.      Phone    Wis    1143 


HI-MARK  FILM  SALES  CO. 

Foreign      Distribution 
Nat  Nathanson,    Pres. 
Exclusive  purchasing  agents  and  represent- 
atives for  leading  film  distributors  through- 
out foreign  territories. 

Cable  address  :  Phone  Wisconsin 

Himark  New  York  5196-5197 


Foreign  Territory  Now  Available 

PAWNEE  BILL,  Jr. 

In  a  series  of  8  five  reel 

Western  Thrill  Dramas 

DONALD    CAMPBELL 


130  W.  46th  St., 
New  York  City 


'Doncameo 
New  York 


!    Richmount  Pictures  Inc. 

f        723  Seventh  Avenue  New  York  City,  N.  Y. 

|  D.  J.  MOUNTAN,  President 

{  Exclusive  foreign  representatives  for  Rayart  Pictures  Cor- 

poration and  other  leading  independent  producers  and  dis- 
tributors. 

Paris  Address:  London   Address: 

|  Societe   des    Films,    Richmount,  Mr.   Arthur   Levey, 

2  Rue  de  Lancry,  31   Portland  Place, 

(Paris,  France.  London  W.   I.,  England. 

Cable  Address:   RICHPICSOC,  PARIS    Cable  Address:   DEEJAY,  LONDON 
|  Cable  Address:   RICHPIC,  N.  Y. 

Exporting  only  the  Best  in  Motion  Pictures 


i 


HOLLYWOOD 
HAPPENINGS 


J5fe  NEWSPAPER 
o/*FILMDOM 


AHDWEEKLY 
FILM  DIGEST 


By 

Harvey  E.  Qausman 


"U"   Stories   Listed 

Stories  scheduled  for  production 
by    Universal    include: 

"Arm  of  the  Law,"  by  Emilie  Johnson  for 
production  by  Emery  Johnson;  "Ace  High," 
starring  Hoot  Gibson,  directed  by  Lynn  Rey- 
nolds; "Lea  Lyon,"  by  Max  Brody,  to  be 
directed  by  Edward  Sloman  starring  Mary 
Philbin;  "The  Claw,"  by  Cynthia  Stockley, 
to  be  directed  by  Sidney  Olcott,  starring 
Norman  Kerry;  "The  Yukon  Trail,"  by  Wil- 
liam McLeod  Raine,  to  be  directed  by  Ernst 
Laemmle;  "Fast  And  Furious,"  by  Peter 
Milne,  and  Philip  Hum,  "Let's  Go  Home," 
by  Stuart  Lake,  "Completely  At  Sea,"  by 
Gladys  Lehman,  "The  Camels  Are  Coming" 
by  Bob  Wagner,  all  for  Reginald  Denny; 
"The  Chinese  Parrot,"  by  Earl  Derr  Big- 
gers,  adapted  by  J.  Grubb  Alexander;  "The 
Big  Gun"  by  Richard  Barry,  to  be  directed 
by  Lynn  Reynolds;  adapted  by  Frank  Beres- 
ford;  "Bew'are  of  Widows,"  by  Owen  Davis; 
to  be  directed  by  Wesley  Ruggles,  with  Laura 
LaPlante  starring;  "War  Horse,"  to  be  di- 
rected by  Henry  MacRae;  "Bread  Upon 
Waters,"  by  Peter  B.  Kyne;  "Nine  Points 
of  the  Law,"  by  William  Wallace  Cook, 
starring  Hoot  Gibson;  "The  Tidy  Toreador," 
by  Peter  B.  Kyne,  also  for  Gibson;  "The 
Lion  and  the  Lamb,"  by  Peter  B.  Kyne; 
"Polish  Blood,"  by  Leo  Stein;  "Flight,"  by 
John  Clymer;  "Come  Across,"  an  original  by 
Leigh  Jacobson,  of  the  scenario  staff; 
"Thanks  For  The  Buggy  Ride,"  adaptation 
by    Harvey    Thew. 

— Happy    New    Year — 

Blackton's  Son  Is  Aide 
James  Stuart  Blackton  Jr.,  will  be 
production  manager  for  his  father, 
Commodore  Blackton  in  filming  of 
"The  American,"  stereoscopic  picture 
to  be  made   by  the   Spoor  process. 

— Happy    New    Year — 

Eulalie  Jensen  Added  to  Cast 
Eulalie  Janson  has  been  added  to 
the  cast  of  "A  Kiss  In  a  Taxi,"  Bebe 
Daniels'  next.  Rose  Burdick  and 
Elwyn  RafFeto  also  have  been  as- 
signed parts. 

— Happy    New    Year — 

Laemmle  to  Start  "Yukon  Trail" 

"The  Yukon  Trail,"  by  William 
McLeod  Raine,  will  be  started  in  an- 
other month  under  direction  of  Ernst 
Laemmle  for  Universal.  The  pic- 
ture will  be  made  largely  in  Canada. 
— Happy    New    Year — 

Herbert  in  "Mr.  Wu" 

Holmes  Herbert  has  been  cast  in 
"Mr.  Wu,"  Lon  Chaney's  new  vehi- 
cle. 


.  whew,, 

Svenione^m 


Twenty-five 

minutes  to 

Broadway  . . . 

Twenty-five 
minutes  to  the 

Beaches  .  . . 

in  the  Center 

of  Hollywood 

The  New 
HOUYWOC  D  j 

P1AIA 

Hollywood,  California 


The  Record 

STARS,  players,  directors  and 
technicians  have  just  closed 
a  most  important  and  produc- 
tive year.  Their  activities  form 
a  vital  contribution  to  the  in- 
dustry's progress.  Read  of  the 
work  they  have  been  doing 
during  this  and  preceding  years 
in  the  1927  FILM  YEAR 
BOOK,  out  in  January,  con- 
taining among  1,000  other  fea- 
tures, the  most  comprehensive 
compilation  of  production  data 
ever   published. 


O'Donahue  Doing  Continuity 

J.  T.  O'Donahue  is  busily  engaged 
on    the    continuity    of    Max    Marcin 
stage      play,      "Cheating      Cheaters," 
LIniversal  Jewel  production  for   1927. 
Edward    Laemmle    will    direct. 

— Happy    New    Year — 

Tollaire  In  Beery  Cast 
August  Tollaire,  who  scored  in 
"What  Price  Glory,"  has  been  cast 
in  "Looie  the  Fourteenth,"  in  which 
Wallace  Beery  will  be  starred.  James 
Cruze  will   direct   the   picture. 

— Happy    New    Year — 

Bess  Meredyth  Assigned 
Bess  Meredyth  has  been  assigned 
the  script  for  "Noah's  Ark,"  which 
Warners  will  produce.  Michael  Cur- 
tiz  will  direct.  Production  is  sched 
uled  to  begin  about  the  middle  of 
January. 

— Happy    New    Year — 

Pollard   Unit   Back 

The  Universal  company  making 
"Uncle  Tom's  Cabin"  has  returnee 
to  the  studio  after  a  location  trip  o 
eight  weeks  in  the  old  South.  Harry 
Pollard  expects  to  finish  it  in  two 
months. 

—  Happy    New    Year — 

O'Brien  and  Perry  to  Team 
George  O'Brien  and  Kathryn  Perrv 
have  been  cast  for  the  leads  of  "Is 
Zat  So,"  which  Alfred  E.  Green  will 
direct  for  Fox.  Arthur  Housman  also 
has  been  assigned  a  role. 
— Happy    New    Year  - 

De  Limur  Going  Abroad 

Count   Jean   de    Limur   of   Cecil    B 
De  Mille's  staff  of  assistant  directors, 
sails  for  London  in  January.     He  will 
return  to  Hollywood  in  Spring. 
— Happy   New    Year — 

Rock   Starting    Schedule 
Joe    Rock   starts   this   week   on   his 
new  year's  production  program  which 
embraces  40  pictures,  more  than  half 
of  which  will   be   comedies. 

— Happy    New    Year — 

New    Rock   Comedy   Started 

"Old  Tinsides,"  a  satirical  comedy. 

is    in    production    at    the    Joe    Rock 

studio    under    direction    of    Gil    Pratt. 

— Happy    New    Year — 

"Whispering   Sage"   Jones'    Next 

Buck  Jones  will  begin  work  Mon- 
day on  "Whispering  Sage,"  by  Harry 
St.  Clair  Drago  and  Joseph  Noel. 
Harold  Shumate  wrote  the  scenario. 

— Happy    New    Year — 

Siegmann    in    Davis    Film 

George  Siegmann  is  to  play  in  "Too 
Many  Crooks"  with  Mildred  Davis 
her    first    Paramount    production. 


Mix  Starts  "Broncho  Twister" 

Tom  Mix  has  started  work  on  "The 
Broncho  Twister,"  second  story  writ- 
ten by  Adela  Rogers  St.  Johns 
especially  for  him.  Helene  Costello 
has  the  feminine  lead.  Others  are 
Dorothy  Kitchen,  George  Irving, 
Doris  Lloyd,  Paul  Nicholson,  Mal- 
colm Waite  and  Jack  Pennick.  O.  O. 
Dull   is  directing. 

— Happy    New    Year — 

D'Arrast  Starts  Film  Feb.  1 
H.  D'Abbadie  O'Arrast,  who  went 
abroad  to  make  Parisian  scenes  for 
"Stranded  in  Paris"  and  "Wings," 
shortly  after  he  was  elevated  to  the 
position  of  director,  starts  Feb.  1  on 
direction  of  "Glorifying  the  American 
Girl,"  for  Famous.  Fay  Wray 
already  has  been  cast. 

— Happy   New    Year — 

Lubitsch   Starts   "Old    Heidelberg" 

Ernst  Lubitsch  has  started  "Old 
Heidelberg,"  Ramon  Novarro's  new 
vehicle  for  M-G-M.  Jean  Hersholt 
has  been  cast  as  the  tutor,  "Dr.  Jutt- 
ner."  Chester  Conklin  will  play 
"Kellerman."  The  story  is  an  adap- 
tation by  Hans  Kraely. 

— Happy   New    Year — 

Triplets  in  "Heroes  of  the  Night" 

Lillian,  Elizabeth  and  Devonia  De- 

laney,  triplets,  who  appear  in  "Heroes 

of   the    Night,"    may   be    signed    to   a 

long-term  contract  by  Sam  Sax. 

— Happy   Netv    Year — 

Eleventh  of  Series  Finished 

"Crimson  Colors,"  eleventh  of 
"The  Collegians,"  has  been  com- 
pleted under  direction  of  Nat  Ross. 
George   Lewis   is   the   star. 

—  Happy    New    Year — 

Marguerite  de  la  Motte   Signs 

Marguerite  de  la  Motte  has  signed 
to  be  featured  in  Gotham  pictures. 

— Happy    New    Year — 

Neal  "Gagging"  Beaudine  Film 
Rex  Neal  has  been  signed  to  "gag" 
"Frisco   Sally    Levy,"  which   William 
Beaudine  is  directing  for  M-G-M. 

— Happy    New    Year — 

Beal    Convalescing 
Harry   Hammond   Beal,  vice   presi- 
dent   of    the    Wampas,    is    recovering 
from    an    operation    for    appendicitis. 

— Happy    New    Year — 

Dantchenko's  Son  in  Film 

Michael  Dantchenko,  son  of  Vladi- 
mar  Dantchenko,  co-founder  of  the 
Moscow  Art  Theater,  is  to  appear  in 
Norma    Talmadge's    "Camille." 

— Happy    New    Year — 

Barrymore  on  Cruise 

John    Barrymore    has    sailed    on    a 
cruise   of  the   South   American   coast. 
— Happy   New    Year — 

"The  Brute,"  Blue's  Next 

"The  Brute"  is  to  be  Monte  Blue's 
next  vehicle.  Anthony  Coldeway 
will    write    the   adaptation. 

— Happy    New    Year — 

Hazel    Deane    Gets    Lead 

Hazel  Deane  has  been  selected  by 
Duke  Worne  Prod,  to  play  the  lead 
in    "Fighting   for    Fame." 

— Happy    New    Year — 

La  Plante   Story   Ready 

Beatrice    Van    has    completed    the 

adaptation   of   "Beware    of  Widows," 

in   which    Laura   La    Plante   is    to   be 

starred.     Wesley  Ruggles  will  direct. 


Montagne    Writing    Script 

E.  J.  Montagne  is  writing  the 
script  of  "Freedom  of  the  Press"  for 
Universal. 

— Happy    New    Year — 

Jobyna  Ralston  Opposite  Cantor 
Jobyna   Ralston   has  been   cast  op- 
posite   Eddie   Cantor  in  "Special   De- 
livery"  for   Famous. 

— Happy    New    Year — 

"Red,  White  and  Blue"  for  Wood 

Sam  Wood  will  produce  "Red, 
White  and  Blue,"  story  by  Byron 
Morgan  for  M-G-M.  They  will  start 
production    Jan.   3. 

— Happy    New    Year — 

"Three"    Continuity    Finished 
Eleanor  Freed  has  finished  the  film 
version  of  her  original  story  "Three," 
for    M-G-M.      "Three"    will    be    Lon 
Chaney's  next  vehicle. 

— Happy   New    Year — 

Leonard    Completes    "Demi-Bride" 

Robert  Z.  Leonard  has  completed 
direction  of  Norma  Shearer,  Lew 
Cod}'  and  Carmel  Myers  in  "The 
Demi-Bride"  for  M-G-M. 

— Happy    New    Year — 

Gibson's  Next  Chosen 

"Hey!  Hey!  Cowboy!"  is  the  title 
for  Hoot  Gibson's  next  vehicle  for 
Universal.  Lynn  Reynolds  will  di- 
rect. 

— Happy    New    Year — 

"U"  to   Make   Aviation  Film 

"Flight,"    an    adaptation    of    Lieu- 
tenant  Howard   Blanchard's   story   of 
American  aviation,  "The  Winged  Vic- 
tor," will  be  filmed  by  Universal. 
— Happy    New    Year — 

"Prince  and  Papa"  Puffy's  First 
"The  Prince  and  the  Papa"  is  the 
title  of  the  first  comedy  of  Universale 
new  series  starring  Charles  Puffy. 
Octavus  Roy  Cohen  wrote  the  story, 
and  Harry  Sweet  will  direct. 


n»i. ».■«■■»■■»"•'    »■#»»» 


■»♦*«»»»    •■■•'■•■ 


ROY  DEL  RUTH 

Director 


Now  in  Production 

"WOLFS'CLOTHING" 

Featuring 
Monte  Blue 

and 

Patsy  Ruth  Miller 


Warner  Bros.  Pictures,  Inc. 


■  ■«.i«i.«..«i.«..«..»..«..»..«..«ii»i.«.. 


WHAT'S    GOING    ON 

AND   WHO'S   WHO 

FROM     STUDIO    STAGES 

AROUND    NEW    YORK 

Eastern  Studios 

A    WEEKLY    DIGEST 

OF     SNAPPY     ITEMS 

COVERING    EASTERN 

PICTURE     PRODUCTION 

New  Blood 

The  year  just  closed  was  prolific  in 
furnishing  new  directors  and  camera- 
men in  the  East.  Famous  led  in  of- 
fering new  opportunities  to  mega- 
phone wielders  and  tripod  artists, 
while  Robert  T.  Kane  was  also  gen- 
erous and  farsighted  in  unearthing 
talent. 

James  Ashmore  Creelman  and  Jos- 
eph C.  Boyle  won  directorships  un- 
der Kane.  Creelman  is  a  scenarist 
and  writer  of  original  stories.  He 
entered  pictures  as  an  assistant  to 
John  Emerson,  who  found  Eric  Von 
Stroheim  and  others  of  note. 

Director  Boyle  spent  several  years 
as  a  production  manager  and  assis- 
tant. He  worked  with  Hugh  Ford, 
Henry  King  and  Rex  Ingram.  He 
directed  "The  Song  of  the  Dragon" 
for  Kane,  and  is  expected  to  start  a 
new  picture  this  month.  Creelman 
is  finishing  the  direction  of  "He  Got 
the  Job,"  an  original  story,  which  he 
wrote  in  collaboration  with  Melville 
Baker. 

Richard  Rosson  heard  fickle  Dame 
Opportunity  knock  at  his  door  at  Fa- 
mous. He  had  been  an  assistant  for 
several  years,  prior  to  which  he  was 
an  excellent  character  actor  with 
Triangle.  His  first  directorial  effort 
was  on  "Fine  Manners,"  starring 
Gloria  Swanson.  This  he  followed 
with  "Blonde  or  Brunette,"  starring 
Adolphe    Menjou. 

Luther  Reed,  long  a  scenarist,  came 
to  the  front  with  his  directorial  work 
on  "Ace  of  Cads"  and  "New  York." 
He  is  now  on  the  Coast,  where  he 
will  direct  Menjou. 

Archie  Heath  has  finished  his  first 
serial  "On  Guard,"  which  was  pro- 
duced by  Schuyler  Grey. 

New  cameramen  include  Edward 
Cronjager,  Leo  Tover  and  Paul 
Vogel,  who  are  on  the  payroll  at  Fa- 
mous. Cronjager  is  doing  the  work 
on  pictures  starring  Richard  Dix, 
while  Tover  has  been  attached  to  the 
Herbert  Brenon  and  Edward  Suther- 
land units.  Vogel's  initial  effort  was 
on  "The  Potters,"  directed  by  Fred 
Newmeyer.. 

William  Schurr,  who  has  had 
screen  credit  on  the  Coast,  is  finish- 
ing "He  Got  the  Job,"  while  Robert 
Martin  made  the  most  of  his  oppor- 
tunities on  "Sunya,"  starring  Gloria 
Swanson. 

It  would  not  be  surprising  if  the 
new  year  would  find  several  new 
directors  in  the  East.  Among  those 
who  are  considered  prospective  ma- 
terial are  Edgar  Adams  and  Otho 
Lovering,  veteran  film  editors;  Alvin 
Wyckoff,  pioneer  comeraman;  Lynn 
Shores,  a  former  assistant  director 
who  is  now  doing  scenario 
Ernest   Haller,   cameraman. 


A  Little  from  "Lots" 


By  RALPH  W1LK 


/ork; 


Producers  who  are  interested  m 
observing  the  records  of  accomplish- 
ments of  directors  and  cameramen 
ivill  find  «  handy  guide  in  the  1927 
FILM  YEAR  BOOK  which  will 
publish  accredited  features  for  four 
previous  years  and  1926,  or  a  total 
of  five  years  in  toto.  It  will  be  an 
invaluable  reference  compilation  for 
use  throughout  all  of  1927. 


MAX  REE,  globe-trotting  art  di- 
rector, who  designs  sets  and  cos- 
tumes for  operas,  plays  and  pictures, 
with  equal  facility,  recently  returned 
from  his  native  Copenhagen,  where 
het  had  several  sessions  with  his  tailor. 
At  present,  he  is  awaiting  the  release 
of     "The     Wedding  .  March,"     upon 

which  he  did  much  work. 

*  *         * 

"Extend  Christmas  greet- 
ings to  Flash,  Dash,  Light- 
ning, Trouble,  Speed,  Useless, 
Pep,  Slow  and  Fast.  As  ever, 
the  Slave  Driver."  This  tele- 
gram was  received  by  Ray 
Lissner  from  genial  Fred  New- 
meyer, the  director.  The  va- 
rious nicknames  apply  to 
members  of  the  producing 
staff  on  "The  Potters,"  which 
was  directed  by  Newmeyer. 

*  *         * 

Ivan  Lebedeff  has  a  baker's 
dozen  of  war  medals.  He  serv- 
ed  in   the   Russian   army. 

*  *         * 

"Mach  zu  die  tier"  (close 
the  door)  said  Eddie  Suth- 
erland to  his  assistant,  Joe 
Pasternak.  Joe  is  not  a  lin- 
guist and  thought  Eddie  was 
naming  a  new  "prop."  "I'll 
get  it  for  you  in  a  couple  of 
days,"  said  the  bewildered  as- 
sistant. 

*  *         * 

A  Congress  of  All  Nations  would 
not  baffle  Edward  H.  Griffith,  the 
director,  and  his  secretary,  Percy 
Pickwell.  Pickwell  is  a  Hungarian 
and  speaks  six  languages,  while 
Griffith  speaks  three.  Griffith  is 
brushing  up  on  his  German,  as  Lya 
de  Putti  will  be  in  "Afraid  to  Love," 

which  he  will  direct. 

*  *         * 

A  recent  newspaper  article, 
dealing  with  Carol  Dempster, 
credited  her  with  having  had 
only  one  director.  This  was  a 
little  in  error,  as  Miss  Demp- 
ster appeared  opposite  John 
Barrymore  in  a  picture  directed 

by  Albert  Parker. 

*  *         * 

Leslie  Austen,  Joseph  Kil- 
gour  and  Niles  Welch,  familiar 
figures  in  the  studios,  are  now 
devoting  most  of  their  time   to 

the  stage. 

*  *         * 

Sam  Hardy  played  host  to 
Bob  Kane,  the  producer,  at  a 
luncheon  at  the  Cosmopolitan 
studio.  Yeast  cakes  and  but- 
termilk comprised  the  meal. 

*  *         * 

Richard  Rosson,  Joseph  C.  Boyle, 
Luther  Reed  and  James  Ashmore 
Creelman  were  among  those  who  won 
their  spurs — or,  should  we  say,  leg- 
gings— as   directors,    during    1926. 

*  *         * 

It  is  a  case  of  "business  before 
pleasure"    with    Mary   Brian.     Rela- 


tives invited  her  to  accompany  them 
on  a  tour  of  the  world,  but  produc- 
tion plans  made  her  acceptance  im- 
possible. 

*  *         * 

Research  workers,  interested  in 
Revolutionary  War  data,  should  visit 
the  Wallace  House,  Somerville,  N. 
J.  The  Wallace  House  served  as  the 
headquarters  of  George  Washington 
and  his  staff  during  the  winter  of 
1778,  and  many  relics  have  been  pre- 
served. 

*  *  * 

Photoplay,  Agnes  Smith 
and  Robert  E.  Sherwood  are 
represented  by  similes  in  the 
new  edition  of  "The  Book  of 
Similes,"  compiled  by  Frank 
J.  Wilstach,  the  press  agent. 

*  *         * 

With  the  new  year  here, 
many  actors  are  hoping  1927 
will  be  kind  to  them  and  keep 
most  of  their  good  work  off 
the  cutting  room  floor.  Dale 
Fuller  remembers  when  all  her 
work  in  "Greed"  went  for 
naught,   as  nary   a  foot   of  her 

acting  appeared  on  the  screen. 

*  *         * 

We  are  wondering  what 
resolutions  have  been  made 
for  1927  and  whether  "my 
public,"  "the  industry  is  in  its 
infancy,"  and  other  like 
phrases  will  fall  into  the  dis- 
card. 

*  *         * 

Tom  Moore,  the  actor,  is  an  en- 
thusiastic fight  fan  and  was  one  of 
the  first  to  reach  Jimmy  Maloney's 
dressing  room  following  the  Malo- 
ney-Persson  bout.  John  McCormick 
also    joined    in    congratulating     the 

Boston  fighter. 

*  *         * 

Studio  sentiment  regarding 
the  Cobb-Speaker-Landis  base- 
ball controversy  seems  to  be 
on  the  side  of  the  managers. 
It  would  be  interesting  to  get 
the  viewpoint  of  Louis  Mann, 
who  "crashes"  press  boxes, 
and     Tammany     Young,     who 

"crashes"  theaters. 

*  *         * 

Harry  Rapf  and  Hobart  Henley 
seem  to  enjoy  friendly  rivalry.  Last 
summer,  they  indulged  in  a  golf 
match,  each  wagering  heavily.  On 
New   Year's  eve,  they  held  a  brass 

bowl  contest — whatever  that  is. 

*         *         * 

Paper  has  played  a  promi- 
nent part  in  Carl  Laemmle's 
career.  As  a  boy  in  Bavaria, 
Germany,  he  worked  for 
Aaron  Heller,  a  paper  manu- 
facturer; in  Oshkosh,  Wis., 
he  used  wrapping  paper  as  a 
clothing  clerk;  in  Chicago,  he 
used  "paper"  in  his  exchange; 
now  it's  his  greenbacks,  coin 
of  the  realm,  that  meets  the 
Universal  payroll  weekly. 


Crizer  to  Coast 

After  completing  his  work  of  in- 
jecting comedy  slants  into  Ed  Wynn's 
first  picture  now  in  preparation  at 
Paramount,  Tom  Crizer,  returns  to 
Hollywood  to  resume  work  with 
Harold  Lloyd.  He  was  brought  East 
at  the  instigation  of  "The  Quarter- 
back," the  football  scenes  of  which 
Crizer  directed.  He  later  worked 
"The  Potters,"  and  Dix's  latest, 
"Paradise  for  Two."  He  has  been 
collaborating  on  Wynn's  story  with 
Sam  Mintz,  and  Victor  Heerman, 
who  will   direct. 

— Happy    New    Year — 

Fox  Signs  New  Players 
Winfield  R.  Sheehan  has  added 
two  more  "new  faces"  to  long  term 
contracts.  His  latest  discoveries  are 
John  Hilliard,  who  will  play  "heav- 
ies," and  Edna  Conway,  an  ingenue, 
who  will  go  to  Hollywood  next 
month. 

— Happy    New    Year — 

Prepares  Adaptation 
Elizabeth  Meehan  is  writing  the 
adaptation  of  "The  Woman,"  which 
will  be  directed  by  Herbert  Brenon. 
"The  Woman"  was  written  by  Wil- 
liam C.  DeMille  and  served  as  a 
stage  vehicle  for  Mary  Nash.  Neil 
Hamilton  is  expected  to  play  a  part 
in    the    new    picture. 

— Happy    New    Year — 

King  Finishes  Picture 
Burton  King  has  completed  'the  di- 
rection of  "His  Rise  to  Fame,"  star- 
ring George  Walsh.  The  cast  in- 
cluded Peggy  Shaw,  Mildred  Rear- 
don  and  Ivon  Linow.  Marcel  Le  Pic- 
ard  handled  the  camera  work.  Pro- 
duction was  at  Tec-Art's  Jackson 
Ave.   studio. 

— Happy    New    Year — 

Johnson  Editing  "Metropolis" 
Julian  Johnson  is  editing  "Metrop- 
olis," which  was  produced  by  UFA. 
It  is  now  in  17  reels.  It  is  to  have 
its  premiere  at  the  George  M.  Cohan 
when  "Michael  Strogoff"  closes  its 
engagement. 

— Happy    New    Yeai — 

Joins  St.   Clair  Unit 

Ann    Price    will    act    as    continuity 

clerk    on     "Knockout     Riley,"    which 

will   star  Richard  Dix.     Malcolm   St. 

Clair  will  direct. 

— Happy   New    Year — 

Sherwin    Titling 

Louis     Sherwin     is     titling     "The 

Song    of    the    Dragon,"    the    Robert 

T.   Kane  special,  which  was  directed 

by  Joseph  C.   Boyle. 


1  Alvin  Wyckoff  | 

\{    DIRECTOR   o/    PHOTOGRAPHY  \\ 
%  — — ===  8 

1  QUALITY  | 


SPE  ED 


8 
g 

ACCURACY  § 

-  8 

8 

with  it 

THOMAS  MEIGHAN      | 


THE 


&&*l 


DAILY 


Sunday,  January  2,   1927 


"The  Fire  Brigade" 

Metro-Goldwyn-Mayer 
A  SWEET  BOX-OFFICE.  MELO- 
DRAMA     ALL     THE     WAY. 
PUNCTUATED    BY    THRILLS, 
SUSPENSE,  THROBS.  HOKUM, 
TO  BE  SURE,  BUT  HAVE  YOU 
EVER  KNOWN  IT  TO   FAIL? 
Cast.  ..  .Satisfactory,  just  that.  Char- 
lie Ray  as  the  lead  not  always  as 
effective  as  he  might  be.     May  Mc- 
Avoy,  the  sweet  young  girl.  Other 
featured     players,     Tom     O'Brien, 
Eugenie  Besserer,  Holmes  Herbert, 
Warner  Richmond,  Bert  Woodruff, 
De  Witt  Jennings  and  Dan  Mason. 
Type   of   Story.... A   glorification   of 
the   American   fireman.      Fashioned 
in  tried  and  true  style,   "The   Fire 
Brigade"  is  dubbed  by   M-G-M  as 
the    "epic   photoplay  of   the   heroes 
of  peace."     They're  wrong.      It   is 
not  epic,  no  matter  how  you  look 
at    it.      However,    the    picture    is    a 
money-maker  because  it  is  so  palpa- 
bly obvious.    There  is  nothing  new 
in    it.      As   a   matter    of   fact,    it    is 
another  instance  of  the  old  formula, 
the  one  that  invokes  the  aid  of  all 
the  proven  box-office  draws.     You 
have  the  politician  who  builds  pub- 
lic buildings  with  watered  cement; 
the    mother   who    gives    all    of    her 
children  to  the  fire-fighters'  cause; 
the     millionaire's     daughter,      who 
must,   of   course,    fall   in   love   with 
the    fireman    and    the    like.      Ray 
steps  into  the  breach,  unearths  the 
work    of    the    dastardly    politician 
and   finally   leaps  into   the  jaws   of 
hell  •  to     save    the     baby     from     a 
terrible   death   by    fire.     There   are 
many    interesting    scenes    showing 
the    development    of    the    fireman, 
the  routine  through  which  he  must 
go   before    he    graduates   from   the 
rookies'    school.     The    fire   stuff   is 
well    handled    and    carries    an    air 
of  authenticity.     In  the  last  half  of 
the  picture  when  the  old-fashioned 
horse-drawn    fire    apparatus    races 
and    beats    the    motor-driven    ma- 
chine, you  get  a  decided  kick.     No 
doubt    about    it.      It    is    very    well 
done.      The    engine    belches    forth 
fire   and   smoke,    done   in   color,   as 
it  races  down  the  streets  at  night. 
This    sequence    builds    up    until    it 
finally  gets  you. 
Box  Office  Angle. ..  .Especially  suit- 
ed for  small  towns.     There  it  will 
reap  a  harvest. 
Exploitation ....  All    sorts    of    ready- 
made    angles.       Produced    in    con- 
junction with  the  International  As- 
sociation   of    Fire    Chiefs,    the    pic- 
ture will  have  boosters  everywhere 
since    one-quarter    of    the    proceeds 
go    to    the    firemen's    fund.      This 
guarantees    plenty    of    tie-ups    and 
much     word-of-mouth     advertising. 
By  all  means  hook  up  with  your  lo- 
cal   fire    companies,    although    they 
will  probably  approach  you  as  soon 
as  they  learn  you  have  closed  the 
booking. 

Direction  William  Nigh; 

satisfactory. 

Author  Kate  Cobaley 

Scenario    Robert  N.  Lee 

Adaptation   Robert  Lee 

Cameraman   John  Arnold 

Photography   Very  good  in 

the  main 

Locale    Big  city 

Length    8,716   feet 


Florence  Vidor  In 

"The  Popular  Sin" 

Paramount 
DONE     IN      MALCOLM      ST. 
CLAIR'S    BEST    STYLE    AND 
CERTAIN  TO   INTEREST  HIS 
FOLLOWERS.       AN      EXCEP- 
TIONALLY      FINE       CAST. 
STORY    PERHAPS   A   TRIFLE 
SOPHISTICATED     FOR     THE 
AVERAGE  AUDIENCE. 
Star. . .  .Charming  at  all  times.  There 
is  one  profile  close-up  of  her   (one 
where    she    wears    long,    brilliantly 
studded   earrings)    that   is   the  best 
ever. 
Cast.  . .  .  Clive  Brook  seems  a  bit  dig- 
nified   for    his    role    but    his    work 
is  always  effective.     Philip  Strange, 
who    looks    and    acts    like    Adolph 
Menjou,    does   very   well   in   a   role 
that    offers    him    unlimited    oppor- 
tunities.     Greta   Nissen  splendid  in 
a   smaller  part. 
Type      of      Story. ...  Comedy-drama. 
Monta  Bell,  not  content  with  hav- 
ing   his    name    attached    to    several 
worthy    directorial    efforts,    comes 
forth  as  the  author  of  Malcolm  St. 
Clair's   latest   production.      Perhaps 
with  two  such  eminent  factors  joint- 
ly    associated     the     keen     observer 
might     expect     too     much.       "The 
Popular    Sin"    isn't   just    what   you 
would   hope   for  but  it   is   fine   film 
fare   at   that,    somewhat   sophistica- 
ted,   possibly,    for    the   general   run 
of    audiences,    but    it    has    definite 
adult    appeal    that    should    include 
enough   of  the   majority.     It  is  far 
and     away     from     juvenile     range. 
Children    wouldn't    be    endangered 
by    a    view    of    it.      They    wouldn't 
comprehend    it — or    at    least    they 
shouldn't.       St.     Clair     plants     his 
original    bits    throughout    as    usual. 
The    comedy    touches    are    notably 
new    and    effective.      He    has    the 
knack   of   doing   things    differently, 
though    simply.       The    story    sails 
along    on    a    smooth    sea    with    St. 
Clair  the   captain   of  a  craft  of  di- 
vorce   going    excursionists.      What 
an    in-again,    out-again    time    of    it 
Florence  Vidor  has  as  the  devotee 
of    the     apparently     popular     sin — 
divorce.     In  fact  the  four  principals 
are  so  much  married  and  unmarried 
that  it  is  impossible  to  predict  what 
the  score  will  be  at  the  finish.    Suf- 
fice to  say  that  Florence  remarries 
her  second  husband  and  seems  due 
to  stay  that  way  at  the  close. 
Box   Office   Angle.... An    interesting 
picture.     Exhibitors  should  be  able 
to  gauge  it  according  to  the  type  of 
patronage  they  cater  to. 

Exploitation No     stunts     suggest 

themselves  right  off  hand  but  the 
story  material  might  be  linked  with 
variety  of  readers  regarding  the 
jealousy  motive  and  its  part  in 
many  divorce  cases.  Talk  about 
Yvonne  Monfort  whose  husband  told 
her  to  count  a  hundred  when  she 
experienced  jealousy  and  then  in- 
vite them  in  to  see  how  it  worked. 
Direction.  .Malcolm  St.  Clair,  Highly 
effective. 

Author   Monta  Bell 

Scenario  and  adaptation.  .James  Ash- 
more  Creelman. 

Cameraman  Lee  Garmes 

Photography   Very  good 

Locale    Paris 

Length  6,139  feet 


"The  Gorilla  Hunt" 

F.  B.  O. 
JUNGLE  EXPEDITION  THAT 
OFFERS  NEW  AND  IN- 
TERESTING INSIGHT  INTO 
"HOW  THE  OTHER  HALF 
LIVES."  SOME  UNIQUE 
SHOTS  OF  UNFAMILIAR 
AFRICAN    NATIVE    HAUNTS. 

Cast.  ..  .Members  of  Ben  Burbridge's 

expedition,  natives,  animals. 
Type  of  Story.  .  .  .African  Expedition. 
Burbridge    is    the    latest    explorer 
to     return     with     a     photographic 
record     of    his     trip     through     the 
African     jungles.       It     is     a     gra- 
phic,     thrilling     story     of     adven- 
ture   and    exploration    that    is    cer- 
tain to  absorb  the  complete  interest 
and  attention  of  all  who  see  it.     To 
add  to  the  value  of  the  picture  the 
route  of  the  expedition  is  given  and 
the   progress   indicated   at   intervals 
on  an  animated  map.     The  picture 
boasts   mainly  of   the   hunt   for  the 
giant    gorilla,    known    as    the    Kivu 
gorilla,  but  in  justice   to  the  many 
other     thrillingly     recorded     scenes 
along  the  route  it  must  be  admitted 
that  the  gorilla  hunt  is  not  the  big 
thing   in   the   picture.      The   alleged 
actual    capture   of  the   giant   is   not 
the  big  kick.     In  fact  nearly  all  of 
the   scenes   in   connection   with   the 
gorilla   hunt   are   unconvincing   and 
quite  apparently  staged.     The  most 
interesting  incidents  are  those  deal- 
ing  with   contact  with   the   natives. 
The    arrival    of    the    expedition    in 
Pygmy    land    is    indeed    something 
out  of  the  ordinary  and  anyone  who 
sees   the   picture   will   never   forgel 
the    satisfaction    of    the    outlandish 
natives   as   they   decorate   their   lips 
and  noses  with  the  safety  pins,  gifts 
of  Burbridge.    The  natives'  reaction 
to  music,  their  native  dances,  their 
timidity      before      the      mysterious 
camera,      all      furnish      remarkably 
effective    detail   that   is   well   worth 
viewing.      The    hunt    for    elephants 
is    fairly   thrilling   and    the    capture 
of   a   huge   old   fellow   followed   by 
the  native  picnic  wherein  the  black 
men  feast  on  the  elephant's  carcass 
is  another  good  sequence. 
Box  Office  Angle. ...  Exhibitors  have 
probably    come    to    know    the    box 
office    value    of    these    African    ex- 
pedition    pictures.       "The     Gorilla 
Hunt"   is   as   graphic   and   thrilling 
as  any  of  them. 
Exploitation. . .  .You  might  go  at  this 
one  from  the  educational  viewpoint 
and   try   to   convince   people   of  the 
instructive  value  of  a  picture  of  this 
type.      Get    your    local    travel    en- 
thusiasts    interested     and     lectures 
might    be    arranged    to    boost    the 
picture. 

Direction Ben  Burbridge;  trip 

splendidly  recorded. 

Author     None 

Scenario    None 

Cameraman Mostly   recorded   by 

Burbridge. 
Photography. . .  .  Necessarily    varying 
between  good  and  fair  according  to 
climatic  conditions. 

Locale     African  jungle 

Length    4,800   feet 


Colleen  Moore   in 

"Twinkletoes" 

First  National 
VERY  LONG  BUT  COLLEEN 
MOORE'S  GANG  ARE  GOING 
TO  LIKE  IT  AS  WELL,  IF 
NOT  BETTER,  THAN  ANY- 
THING SHE  HAS  HAD  IN  A 
LONG  TIME.  BURKE'S  LIME- 
HOUSE  STORY  MAKES  AP- 
PROPRIATE VEHICLE. 
Star.... Her  big  black  eyes  sparkle 
out  from  under  a  blonde  wig  this 
time.  Softens  her  face  considerably 
and  is  more  appropriate  for  her 
particular  role  in  this. 
Cast.  ...  Kenneth  Harlan  very  good 
as  Chuck,  the  pug  who  fights  for 
Colleen's  love.  Tully  Marshall 
splendid  as  old  "pot  and  pan,"  Col- 
leen's pet  name  for  her  Dad.  Lu- 
cian  Littlefield  offers  another  of 
his  highly  effective  and  unique  char- 
acter sketches  as  Hank.  Gladys 
Brockwell  a  trifle  too  strenuous  as 
Cissie,  Chuck's  tipsy  wife.  War- 
ner Oland  the  villainous  ballet  di- 
rector. 

Type    of    Story Comedy-drama. 

"Twinkletoes"  seems  to  be  about 
the  best  story  Colleen  Moore  has 
had  in  many  days  and  yet  it  isn't 
the  best  picture  she  has  made.  In 
the  first  place  it  is  very  long.  Char- 
les Brabin  has  shown  real  flashes 
of  genius  in  the  handling  of  cer- 
tain bits  of  developments  and  de- 
tail but  as  often  marred  them  by 
staying  too  long  on  a  particular  in- 
cident. For  example,  his  introduc- 
tion of  Twinkletoes  is  delightful. 
She  intercepts  a  street  scrap  and 
diverts  the  participants  with  a 
dance.  All  very  good  business  but 
with  too  much  footage  devoted  to 
it  before  the  plot  carries  on.  The 
same  criticism  may  be  applied  to 
occasional  other  bits  throughout 
the  picture.  All  splendid  examples 
of  direction  but  overstressed.  Bra- 
bin  has  caught  the  atmosphere  of 
Limehouse  realistically  and  the 
titles,  though  far  too  numerous, 
are  similarly  effective.  The  joys, 
the  loves,  the  sorrows  of  Twinks, 
the  little  heroine  of  Limehouse,  of- 
fer interesting  situations  that  dove- 
tail nicely  and  follow  through  to 
the  inevitable  happiness  of  Twinks. 
The  happy  ending  seems  an  essen- 
tial afterthought, — a  box  office  ne- 
cessity. 
Box  Office  Angle.... A  happy  pros- 
pect. You  know  what  you  can  do 
with  a  Colleen  Moore  picture.  And 
this  one  is  even  better  than  her 
last  one  or  two  pictures. 
Exploitation.  ..  .Throughout  the  run 
of  the  picture  there  are  flashes  of 
Colleen's  shoes  followed  by  the 
title,  "Twinkletoes."  Have  a  shop 
that  sells  children's  shoes  announce 
a  prize  for  the  local  youngster  with 
the  most  perfect  feet  and  perhaps 
some  manufacturer  might  get  out 
"Twinkletoes"  shoes  for  the  occa- 
sion. Play  up  the  star's  name  and 
the  title  of  her  latest. 

Direction    Charles    Brabin; 

very  good  but  uses  excess  footage. 

Author    Thomas   Burke 

Scenario    Winifred   Dunn 

Cameraman   . .    James  C.   Van  Trees 

Photography Very  good 

Locale   London 

Length  7,833  feet 


Sunday,  January  2,  1927 


THE 


iSBtH 


DAILY 


Mae  Murray  In 

"Valencia" 

Metro-Goldwyn-Mayer 
DISAPPOINTING.  PRODUC- 
TION IS  ATTRACTIVE  BUT 
THAT  ISN'T  ENOUGH.  THE 
TITLE  IS  READY  MADE. 
HOWEVER,  THE  STORY 
DIDN'T  MATERIALIZE. 

Star  ..Mae  Murray  never  did  as 
well  as  she  did  in  "The  Merry 
Widow"  under  Von  Stroheim's 
direction.      Buchowetzki    has    been 

content  to  let  her  "be  herself"  and 
that    is    not    Mae    Murray    at    her 

best.    Poorly  photographed  in  many 

instances. 

Cast Roy     D'Arcy,     who    usually 

commands  no  little  attention  in  any 
picture  in  which  he  appears,  is  a 
very  stilted,  egotistical  governor  in 
this.  Lloyd  Hughes  acts  the  part  of 
Mae's  ardent  sailor  lover  in  mechan- 
ical fashion.  The  whole  cast  seems 
as  artificial  as  the  story. 
Type  of  Story  Romance.  The 
popularity  of  the  song  hit  seems  to 
have  been  a  sufficient  excuse  for 
M-G-M's  picture  which  adopts  the 
name  but  is  not  so  fortunate  in  the 

story  that  purports  to  be  "Valencia." 
This  is  generally  the  case  where  a 
title  is  picked  and  a  story  built  to 
go  with  it.  "Valencia"  immediately 
suggests  a  fiery  Spanish  heroine, 
an  ardent  youthful  lover  and  a 
scheming,  ruthless  admirer,  _  all 
working  their  separate  destinies 
against  a  colorful  Spanish  back- 
ground. Coming  from  Buchowetzki 
the  picture  is  doubly  disappointing. 
He  is  credited  as  collaborating  with 
Alice  D.  G.  Miller  on  the  story,  so 
he  can  hardly  be  excused  on  the 
grounds  of  having  been  provided 
with  a  poor  story.  It  is  a  slow 
moving  yarn  but  fortunately  doesn't 
take  long  in  the  telling.  Valencia 
is  a  dancer  in  love  with  a  sailor, 
Felipe,  but  she  believes  he  has  a 
girl  in  every  port  and  won't  marry 
him.  The  local  governor,  self- 
styled  lady  killer,  favors  Valencia 
with  his  attentions  and  later  has 
Felipe  jailed  for  interrupting  his 
visit  and  being  a  deserter.  Valencia 
makes  the  usual  sacrifice  to  secure 
Felipe's  freedom,  but  eventually 
the  pair  are  reunited. 

Box     Office     Angle Has    only    a 

medium  amount  of  appeal.  Good 
names  to  bring  them  in  and  atmos- 
phere lends  itself  readily  to  effective 
exploitation. 

Exploitation ....  The  current  rage  on 
Spanish  shawls  for  evening  wear 
offers  a  first  rate  tie-up  with  your 
local  smart  shops  who  can  stimu- 
late business  for  themselves,  and 
for  your  showing  of  the  picture,  by 
displaying  the  latest  "Valencia" 
shawls.  The  popularity  of  the  song 
can  be  used  for  radio  broadcasting 
by  way  of  announcing  the  picture. 

Direction Dimitri    Buchowetzki; 

capable  of  better  results. 

Authors  ....  Dimitri  Buchowetzki  and 
Alice    D.    G.    Miller. 

Scenario    Alice   D.   G.   Miller 

Cameraman     Percy    Hilburn 

Photography    Fair 

Locale    Spain 

Length  5,580  feet 


"The  Truthful  Sex" 

Columbia  Pictures 

GOOD  CAST  AND  PRODUC- 
TION STRENGTHEN  SLOW 
MOVING  MARITAL  TANGLE. 
STORY  DOESN'T  DEF- 
INITELY DECIDE  WHICH  IS 
"THE  TRUTHFUL  SEX." 

Cast.  .  .  .Mae  Busch  good  as  the  wife 
who  wasn't  sure  ot  anything  very 
much,  rluntley  Gordon  her  very 
patient  husband.  Ian  Keith  a  burg- 
lar who  wilts  under  a  lady's  ire. 
Others  John  Roche,  Rosemary 
Theby,  Joan  Meredith,  Leo  White, 
Richard  Travers. 

Type  of  Story  ....  Comedy-drama. 
"The  Truthtul  Sex"  is  a  midly  en- 
tertaining picture.  The  story 
is  a  slow  moving  affair  that  doesn  t 
begin  to  get  going  until  about  half 
way  through,  it  starts  off  with  a 
session  ot  glorified  bedroom  com- 
edy with  an  engaged  pair  picking 
out  their  turmture  and  a  blushing 
prospective  bride  trying  to  hide  her 
embarrassment  as  she  insists  upon 
a  single  bed  instead  of  twin  beds. 
Then  comes  the  honeymoon  se- 
quences with  the  customary  inti- 
mate bits.  The  couple  are  headed 
for  a  stormy  session  and  after  three 
hundred  and  sixty-five  quarrels,  to 
quote  the  title,  the  baby  arrives  to 
provide  another  reason  for  scraps. 
Neither  one  wants  to  get  up  when 
the  baby  cries  at  night.  Eventually 
they  get  into  the  plot  which  intro- 
duces a  crook  and  his  accomplice, 
a  maid  in  the  household.  Sally,  the 
wife,  steps  out  with  an  old  friend, 
and  her  husband  departs  to  his 
club.  Sally's  jewels  entice  burglars 
and  while  she  is  out  Barnes,  the 
crook,  goes  though  the  house.  She 
returns  with  her  escort  and  lie 
pleads  with  her  to  elope  with  him. 
She  consents  and  gives  him  her 
jewels  to  keep.  In  her  absence, 
Barnes,  the  stick-up  man,  demands 
the  jewels.  The  maid  appears  and 
begs  Barnes  to  give  up  the  gems 
and  go  straight.  He  weakens  and 
when  Sally  returns  she  decides 
that  she  will  stick  to  her  husband 
and  baby.  The  inevitable  clinch 
follows. 

Box     Office     Angle Suitable     for 

adult  audiences  but  not  appropriate 
for  family  trade  clientele. 

Exploitation Controversy    as    to 

which  of  the  sexes  is  the  most  truth- 
ful might  start  interesting  dis- 
cussion and  you  have  the  names 
of  Mae  Busch  and  Huntley  Gor- 
don to  use  in  your  announcement. 
Play  up  the  titles  prominently  and 
use  catchlines  asking  a  solution  to 
which   sex  is   "The   Truthful   Sex." 

Direction    ....Richard   Thomas;    fair 

Author   Albert  Shelby  Le  Vino 

Cameramen  . .  H.  Leyman  Broening- 
Herman   Schoop. 

Photography    Satisfactory 

Locale   Any  city 

Length    5,831   feet 


"By  George,"  Stern  Bros. — Universal 

Lots  of  Fun 
Type  of  production.  .  .2  reel  comedy 
To  be  near  the  girl  he  loves  and  to 
frustrate  the  crafty  Jack  Dalton, 
George  hires  out  in  her  household 
as  butler,  chauffuer,  maid  and  cook. 
Sid  Saylor,  as  the  many-sided  man 
in  the  case,  does  his  versatile  job 
with  the  kind  of  eclat  that  probably 
won't  fail  to  bring  smiles  to  the  aver- 
age audience.  We  find  him  strenu- 
ously changing  from  one  character 
to  another,  and  as  may  naturally  be 
expected  under  the  circumstances, 
much  to  the  discomfiture  of  his  boss 
and  the  guests.  Incidents  of  sheer 
hokum  are  worked  out  with  spright- 
ly good  humor  and  will  satisfy. 
— Happy   New    Year — 

"Rolling  Along"  Sportlight-Pathe 
Retrospective  Interest 
Type  of  production. ...  1  reel  sport 
novelty  magazine 
Grantland  Rice  takes  for  his  sub- 
ject a  sort  of  unfolding  of  the  past 
on  vehicular  devices,  the  bicycle  be- 
ing the  concrete  example.  Thus  we 
see,  at  a  time  when  beaver  top  hats 
and  bell-strapped  trouser  bottom 
were  the  vogue,  a  variety  of  "two- 
wheelers"  which  may  well  bring  a 
guffaw  to  present  day  "pedallers". 
The  exhibition  of  riding  is  not  unlike 
one  of  the  clown  bicycle  acts  often 
seen  in  vaudeville.  It  is  well  done, 
and  should  be  a  worthy  adjunct  to 
any  program. 

— Happy    New    Year — 

"Sunbeams" — Bruce  Scenic 
Educational 
Gorgeous  Scenics 
Type  of  production.  ...  1  reel  scenic 
The  photographer  must  have  en- 
gaged in  some  perilous  mountain 
climbing  to  secure  some  of  these 
shots.  The  first  series  is  entitled 
"Sunbeams,"  and  portrays  some  en- 
hancing effects  from  the  shafts  of 
sunlight  shooting  through  clouds  and 
playing  on  the  valleys  far  below. 
Then  follows  "The  Rainbow,"  giv- 
ing a  perfect  view  of  that  phenomena. 
It  is  followed  by  a  snow  storm.  The 
reel  concludes  with  "Moonlight," 
presenting  views  as  the  moonlight 
dances  over  a  placid  ocean  and  lights 
up  a  pine  clad  beach. 

— Happy   New    Year— 

"Sink   or    Swim,"   Fable-Pathe 

Diverting 
Type  of  production. ..  1  reel  cartoon 
Summertime  at  the  sea  side  seethes 
with  sleek  shining  swimmers.  Hippo 
and  bird,  elephant  and  dog,  cat  and 
stork  have  a  grand  time  sporting  in 
the  briny  surf.  Milt  blows  up  water 
wings  for  Rita  Mouse,  who  swims 
out  beyond  her  depth,  and  when  a 
swordfish  punctures  her  wings  she  is 
in  dire  straits.  To  the  rescue  comes 
Milt.  The  caricature,  the  action  and 
theme  are  excellent  concoctions  of 
the  humorist's  mind. 

— Happy   New    Year — 

"Sure    Fire!"— Bobby    Vernon 
Educational 
A  Comedy  Journey 
Type  of  production. .  .2  reel  comedy 
The    Christie  outfit   has   given   this 
Bobby    Vernon    Vehicle    an    interna- 
tional setting,  including  sequences  in 


Scotland,  France  and  Italy.  It  is  well 
balanced  with  scenic  effects,  story  in- 
terest and  pleasing  gags.  It  is  the 
old  theme  of  the  girl's  father  trying  A 
to  take  her  away  from  her  sweet- 
heart, but  handled  in  a  way  that 
makes  it  seem  new.  It  is  a  peppy 
offering  that  will  please. 

— Happy   New    Year — 

"Hop  Along,"  Blue  Bird-Universal 
Fair  Stuff 
Type  of  production. .  .1  reel  comedy 
Arthur  Lake  is  as  lively  as  usual, 
probably  does  all  the  story  calls  for, 
but  there  seems  to  be  a  dearth  of 
genuine  hilarity,  or  the  incidents  that 
make  for  it.  The  story  concerns 
Arthur's  evasion  of  a  professor's 
command  to  refrain  from  attending 
any  dances,  and  how  he  rigs  up  a 
dummy  to  represent  himself  hard  at 
study,  while  he  sneaks  away  to  the 
dance.  There  is  a  certain  portrayal 
of  the  contagious  spirit  of  youth 
which  will  prove  diverting,  and  prob- 
ably more  or  less  appeal.  Other- 
wise,  not  so  hot. 

— Happy   New    Year — 

"Even   Up,"   Fistical   Culture-Bray 

Action  Aplenty 

Type  of  production. .  .2  reel  comedy 
Fistical  Culture  comedies  are  gen- 
erally interesting  for  the  quality  of 
their  action.  Lew  Wagner  makes 
them  so.  Nor  does  he  fail  to  con- 
tribute his  peculiar  array  of  dyna- 
mics to  this  one.  And  Wanda  Wiley 
is  ever  as  vivacious  and  attractive 
a  pictorial  morsel  as  one  could  pos- 
sibly desire.  This  episode  finds  Lew 
in  the  role  of  freshman  furnishing  the 
"piece  de  resistance"  to  a  group  of 
playful  seniors.  In  the  course  of 
events  Lew  becomes  the  ace  of  the 
football  field,  and  the  plot  thickens 
when,  as  the  big  game  is  on  hand, 
he  is  spirited  away  by  arch  conspira- 
tors, and  locked  in  a  room.  It's  the 
old  story  over  again  about  the  game 
going  to  the  opposition,  with  only 
so  many  minutes  to  go,  when  lo  and 
behold,  our  friend  Lew  has  solved 
the  problem  by  knocking  out  his 
captors,  eating  up  distance  with  a 
motorcycle  and  arriving  on  the  see 
in  time  to  kick  the  stuffings  out  of 
the  ball,  and  the  morale  out  of  the 
other  team.  It's  jolly  good  sport  just 
the  same. 

— Happy   New    Year — 

"Dog  Gonnit,"  Lantz-Bray 

Entertaining  Throughout. 

Type  of  production.  .1  reel  animated 
photography 
If  there  were  an  absolute  dearth  of 
gags  or  comedy  situations,  "Dog 
Gonnit"  would  still  have  distinction 
because  of  the  diverting  character 
of  the  drawings.  An  artist  who  is 
so  sure  of  his  draughtsmanship,  his. 
imaginative  quality  in  caricature,  has 
half  the  battle  over,  before  he  even 
thinks  of  his  story.  But  this  offer- 
ing does  not  have  to  depend  on  tech- 
nique alone,  sufficient  as  that  is  to> 
get  it  by.  There  are  any  number  of 
graphic  quips  and  gags,  and  the  con- 
tinuity of  camera  photography  with 
the  animated  sequences  is  perfect.. 
The  story  concerns  Pete  the  Pup's 
aim  to  cross  the  English  Channel, 
and  his  adventures  with  the  finny 
denizens  along  the  route  comprise- 
the  essential  features  of  interest.  This- 
should  go  big.  


10 


Sunday,  January  2,  1927 


DAILY  TIPS  WHICH  MEAN  DOLLARS  FOR  SHOWMEN 


"The  Black  Pirate" 
(United  Artists) 
A  treasure  hunt  right  inside  the 
theater  was  announced  in  advance. 
This  brought  a  very  large  and  curious 
audience.  During  an  intermission  the 
manager  announced  from  the  stage 
that  hidden  under  various  seats  were 
hidden  eleven  keys,  one  which  would 
open  a  treasure  chest  containing  gold. 
Every  seat  went  up  immediately. 
The  finders  of  the  eleven  keys  were 
then  marshalled  on  the  stage  and 
made  their  tries  at  unlocking  the 
chest  The  ten  who  did  not  have 
the  right  key  were  given  consolation 
prizes  of  admission  tickets. — York, 
Toronto,  Ont. 


"The  Four  Horsemen" 
(M-G-M) 

The  biggest  feature  was  the  use  of 
a  semi-teaser  ad  with  the  following 
copy: — Triumphant  Return  "Four 
Horsemen"  with  Valentino."  One 
inch  slugs  bearing  this  copy  were 
used  on  every  page  of  all  dailies. 
This  attracted  attention.  Six  window 
displays  were  secured,  featuring  the 
return  of  "The  Four  Horsemen." — 
Melba,  Dallas. 


"Michael   Strogoff* 
(Universal) 

Played  up  the  fact  that  this  picture 
was  given  a  special  tryout  perfor- 
mance before  general  release.  Sent 
out  a  special  letter  to  big  mailing 
list  before  the  showing,  emphasizing 
the   "premiere,"   as  follows: 

"It's  once  in  a  lifetime  for  most  people. 
We  refer  to  the  premiere  of  a  great  picture. 
The  ordinary  mortal  rarely  gets  the  chance  to 
say  afterwards,  'I  saw  it  the  first  time  it  was 
ever  publicly  screened.'  Paris,  New  Yok, 
London  and  Los  Angeles  are  the  only  cities 
hitherto  privileged  to  witness  these  glittering 
and  colorful  events  with  the  celebrities  of 
society,  literature,  drama,  sports  and  the 
movie  world  in  attendance.  Now  rare  cir- 
cumstances give  the  theatergoers  of  Fort 
Madison  the  first  public  showing,  the  premiere 
of  a  great  picture,  'Michael  Strogoff,'  etc." 
— Waldo  Ebinger,  Strand,  Fort  Madi- 
son,  la. 


"The  Prince  of  Tempters" 
(First  Nat'l.) 

A  compo-board  representation  of  a 
heavy    steel    safe   was   placed    in    the 


Marine  Tie-Up 

AMADE-TO-ORDER  ex- 
ploitation accessory  was 
made  possible  for  use  on  "Tell 
It  to  the  Marines,"  the  M-G-M 
feature,  through  an  arrangement 
with  the  U.  S.  Marines.  The 
publicity  bureau  of  this  organi- 
zation assisted  in  designing  four 
special  one-sheet  posters.  These 
will  be  placed  on  the  "A"  boards 
of  the  service  throughout  the 
United  States.  These  posters 
are  printed  in  four  colors  which 
give  the  picture  a  strong  boost  as 
well  as  making  ideal  poster  an- 
nouncements for  the  Marine  re- 
cruiting  stations. 


Private  Screening 

T*HE  Exploitation  Section 
X  of  the  1927  Film  Year 
Book  soon  to  be  issued  is 
crowded  with  practical 
showmanship  stunts  for 
every  form  of  publicity.  It 
will  become  the  exhibitor's 
permanent  exploitation 
manual  throughout  the 
year.  Every  stunt  a  proved 
puller  at  the  box-office. 
Here  is  one: 

Where  a  feature  holds  un- 
usual educational  angles,  hold  a 
private  screening  a  week  before 
showing.  Invite  the  members 
of  the  Woman's  Club,  civic 
clubs,  school  officials,  etc.  Be- 
fore screening  give  a  short  talk 
on  the  educational  features,  and 
request  the  guests  to  write  a 
brief  criticism.  Pads  and  pen- 
cils are  supplied  for  this  pur- 
pose. Suitable  criticisms  can  be 
advantageously  used  in  adver- 
tising during  the  run. 


lobby.  The  "safe"  was  made  with  a 
combination  lock  and  a  swinging 
door.  A  pretty  girl,  dressed  like 
Satan,  with  horns,  etc.,  was  stationed 
nearby  to  attract  passers-by.  On  the 
"safe"  were  the  following  words: 
"Lock  up  your  hearts,  girls.  The 
Prince  of  Tempters,  Ben  Lyon,  will 
steal   it." — Capitol,   Reading,   Pa. 


"The    Son    of   the    Sheik" 
(United  Artists) 

During  the  run  a  man  carrying  a 
trumpet  and  dressed  in  the  robes  of 
a  sheik  rode  through  the  streets  on 
horseback.  Banners  on  both  sides  of 
the  horse  advertised  the  title,  theater, 
and  play  dates.  Not  being  able  to  get 
any  accessories,  used  cut-outs  from 
the  one-sheets  of  "All  Night"  and 
from  the  six-sheets  of  "The  Son  of 
a  Sheik."  These  cut-outs  with  the 
aid  of  star  photographs  were  used  in 
the  making  of  special  3-sheet  boards. 
Two  of  the  three-sheet  boards  were 
used  in  the  outside  lobby  and  one 
three-sheet  board  was  placed  on  a 
most  prominent  corner  of  the  city  in 
front  of  the  United  Cigar  Store. — F. 
J.  Miller,  Modjeska,  Augusta,  Ga. 


"Three  Bad  Men" 
(Fox) 

Lobby  display  of  old  firearms  used 
during  the  last  century.  These  were 
hung  on  boards,  giving  date  of  manu- 
facture and  where  used.  One  was 
devoted  to  guns  used  by  the  Texas 
Rangers  in  1880,  another  to  weapons 
used  by  Spanish  War  veterans,  etc. 
Displays  were  also  made  in  merchants' 
windows.  The  relics  were  secured 
from  old  timers  who  were  glad  to  loan 
them  for  mention  of  their  names. — 
Bob  Harvey,  Grand-Lake,  Oakland. 


Presentations 


By   ARTHUR    W.    EDDY 


How  B'way  Does  It 

Capitol 

Major  Edward  Bowes  captured  genuine 
Christmas  spirit  to  a  gratifying  degree  for  his 
program.  Attention  was  paid  the  lighter 
side  of  the  season  and  the  results  obviously 
pleased    audiences. 

Caroline  Andrews,  coloratura  soprano,  ap- 
peared in  the  opening  number  dressed  as  a 
doll,  her  selection  being  the  "Doll  Song"  from 
"Tales  of  Hoffman,"  by  Offenbach.  The 
scene  showed  a  fire  place  with  a  Christmas 
tree  at  one  side.  Santa  Claus  impersonated 
by  John  Triesault,  wound  the  doll  up  in  or- 
der to  make  her  sing. 

Christmas  carol  singers  were  presented  in 
the  second  incident.  A  medallion  in  the 
form  of  a  wreath  was  used  and  the  effect 
from  out  front  was  that  of  looking  at  a 
beautiful  painting.  The  background  repre- 
sented a  village,  including  a  church.  Light- 
ing effects  backstage  gave  the  illusion  ot 
snow  falling  on  the  scene.  Numbers  offered 
were  "Holy  Night,"  "Let  Our  Gladness  Know 
No  Ends,"  "Adeste  Fidelis"  and  "Cantique 
Noel." 

"The  Toy  Maker"  was  the  title  of  the 
final  incident,  which  opened  with  Margaret 
Schilling,  lyric  soprano,  attired  in  white, 
singing  "Toyland,"  by  Victor  Herbert.  She 
worked  in  front  of  a  silver  drop.  The  pre- 
sentation then  went  into  full  stage,  the  scene 
representing  a  toy  shop  with  girls  dressed 
as  toy  dolls.  John  Triesault,  doubling  for 
the  toy  maker,  opened  a  box  and  brought 
out  an  attractive  doll  in  white.  Consulting 
a  book  he  learned  how  to  make  her  dance  and 
Joyce  Coles,  who  impersonated  the  toy, 
daintily  executed  a  toe  number.  Later  the 
old  toy  maker  fell  asleep  and  the  boy  dolls 
came  to  life,  finally  inducing  the  girl  dolls, 
wearing  ballet  costumes,  to  join  in  theli 
dancing.  A  box  of  toy  soldiers  was  broughi 
on  and  when  opened,  revealed  16  Chester 
Hale  girls  in  red  jackets  and  black  hats, 
trimmed  with  white.  They  went  through  a 
brief  program  of  numbers,  including  military 
drills.  This  work  was  the  outstanding  feature 
of  the  show.  The  awakening  of  the  toy 
maker    closed    the    incident. 


William  Morris  "William  Morris,  Jr. 


w, 


William  Morris  Agency 

1560  B'wav  Bry.  1637-8-9 

Accredited  World's  Foremost  Agency 


Standard 

VAUDEVILLE 

for  Motion  Picture  Presentation 

The  FALLY  MARKUS 

VAUDEVILLE  AGENCY 

Lackawanna  7876 
1S79  BROADWAY,  NEW  YORK  CITY 


a  fine  piece  of  work.     The  Rajah  sang  "When 
I    Am   Dying." 

The  second  scene  represented  the  slave 
market  where  "The  Pearl  of  Damascus,"  a 
dancer,  has  been  brought  by  her  father  to 
be  sold.  Beginning  as  a  tableaux  the  scene 
was  extremely  beautiful.  Three  nautch 
dancers,  Delaine  Chalmers,  Pauline  Reichert 
and  Ruth  Van  Dyck,  did  their  number  and  a 
slave  girl,  Anita  La  Gitana,  danced  to  the 
weird  music  provided  by  three  native  musi- 
cians, K.  Boyajian's  Oriental  Trio.  The 
slave  dealer  was  about  to  sell  the  "Pearl"  to 
a  rich  man  when  her  brother  (Roy  Ellie) 
seized  her  and  they  went  into  an  adagio 
number  which  was  splendidly  done  through- 
out. The  dance  finished  the  brother  took 
the  girl  to  the  Rajah,  who,  loving  her,  bought 
her   freedom. 


Paramount 

Frank  Cambria  took  a  turn  at  producing 
the  Publix  unit  and  suceeded  in  devising  a 
presentation  which  registered  high  from  both 
artistic    and    entertainment    standpoints. 

A  Christmas  fantasy  started  the  program, 
the  number  being  presented  in  the  manner 
of  the  13th  Century  and  showing  an  ancient 
street  in  France  at  night.  A  group  of  carol 
singers,  wearing  appropriate  costumes,  sang 
"Sanctissima,"  "Holy  Night"  and  "Noel." 
They  were  John  L.  King,  Clarence  Da  Silva, 
Al  Fontaine  and  Lewis  Lorimer.  The  drop 
which  represented  houses  fringing  the  street 
opened  to  reveal  Heaven.  Mariam  Lax, 
clothed  in  white,  sang  "Agnus  Dei."  She 
was  attended  by  three  angels  and  stood  be 
fore   a   group   of   tall    candles. 

Principal  on  the  program  was  "The  Pearl 
of  Damascus,"  which  was  produced  with 
striking  effect.  Opening  the  presentation  was 
a  scene  in  the  Rajah's  palace,  the  Rajah 
(Paul  Kleman)  reclining  on  a  pile  of  pil- 
lows. In  came  a  dancer,  Bebe  Moffio,  who 
did  an   Egyptian  acrobatic  number  which   was 


Strand 

Joe  Plunkett  evidently  believes  in  the  old 
adage  that  "variety  is  the  spice  of  life."  His 
presentation  lineup  suggested  this  belief  and 
incidentally  provided  one  of  the  most  fast- 
moving,  entertaining  programs  Broadway  aud- 
iences have  seen  and  heard  in  many  months. 
In  addition  to  Plunkett  credit  is  due  Henry 
Dreyfuss,  who  designed  the  costumes  and 
scenes;  Anatol  Bourman,  the  ballet  master 
and  Jacques  Grunberg  in  charge  of  the  music. 

The  presentation  was  entitled  the  Annual 
Mark  Strand  Yuletide  Frolic.  The  first  in- 
cident showed  a  "horse"  and  cab,  around 
which  were  grouped  the  Mark  Strand  Quar- 
tet, three  members  representing  street  clean- 
ers and  one  the  cabby.  They  sang  "Horses," 
the  "animal,"  inside  of  which  was  George 
Ali,   offering  a   humorous   dance. 

Pauline  Miller,  dressed  in  patriotic  colors, 
next  sang  "Sailor  Boy,"  working  in  front 
of  a  regular  drop  which  was  opened  to  re- 
veal the  Mark  Strand  Quartet  dressed  as  sail- 
ors,   wearing    red    jerseys    and    blue    trousers. 

Joe  Thomas  and  his  Saxotette  followed  with 
a  program  which  included  comic  numbers. 
They  were  warmly  received.  The  fourth  in- 
cident presented  "The  Enchanted  Forest,'" 
at  the  opening  of  which  Henry  Kelly,  dressed 
as  Pierrot,  sang  "Down  in  the  Forest,"  by 
Ronald.  Parting  the  curtains  revealed  chains 
of  silver  leaves  which  were  hoisted,  pulling 
silver  tree  trunks  after  them.  Mile.  Klemova, 
Nicholas  Daks  and  the  ballet,  which  had  been 
crouching    back-center    stage,    did    a    number. 


ARTHUR  SPIZZI 

AGENCY  INC. 

Booking 

The  Better  Picture 

Theatres 

Attractions  and  Presentations 

New  York 


1560  Broadway 

Bryant  0967-8 


r~ 


AMALGAMATED 
VAUDEVILLE  AGENCY 

Attractions  for 
Picture  Theatres 

Standard    Vaudeville    Acts 

1600  Broadway,  New  York  City 

Phone  Penn.    3580 


Sunday,  January  2,  1927 


DAILY 


n 


Theater  Equipment  and  Management 


By   MICHAEL   L.    SIMMONS 


Ventilation  De  Luxe 

It  may  be  that  midsummer  heat 
changes  to  freezing  cold  outside.  It 
may  be  that  gentle  zephyrs  are  suc- 
ceeded by  a  howling  blizzard.  But 
inside  the  Capitol  Theater  of  Rich- 
mond, Va.,  it  does  not  matter.  In 
none  of  this  new  theater's  many 
elaborate  details  of  construction  is 
the  pre-eminence  of  facilities  for  au- 
dience comfort  more  concretely  mani- 
fest than  in  the  superb  heating  and 
ventilating  systems  which  keep  this 
house  supplied  with  pure  fresh  air  at 
all   times. 

The  American  Heating  and  Ventila- 
ting Co.,  Richmond,  who  was  respon- 
sible for  the  installation  of  the  system 
declares  that  the  auditorium,  crowded 
with  patrons,  might  be  closed  so  as 
to  exclude  the  outside  air  for  a  week 
and  remain  so  without  any  in- 
convenience to  those  within,  so  wide- 
reaching  are  the  possibilities  of  the 
methods  employed.  It  is  claimed, 
also,  that  the  building  can  be  heated 
in  winter  time,  within  an  hour  after 
the  heater  is  started. 

Thus  is  the  illusion  worthy  of  an 
Arabian  Nights  incorporated  in  a 
material  structure,  transforming  four 
seasons  within  the  encompassment  of 
four  walls  of  iron,  granite  and  wood. 
Its  accomplishment  is  more  re- 
markable in  the  fact  that  it  is  done 
by  machinery  unseen  and  unheard  by 
those  who  enjoy  its  effect. 

A  word  concerning  the  decorative 
motif  of  the  theater  is  in  place.  The 
scheme  is  aimed  to  convey  the  idea 
of  a  Spanish  garden,  with  a  plain 
sky  effect  above.  The  ventilating  air 
is  brought  in  from  the  rear  of  the 
building  through  attic  space  to  the 
ventilating  blower  in  the  basement. 
The  air  in  its  passage  through  this 
space  absorbs  the  heat  from  electric 
lights  and  other  sources  that  tend  to 
pack  at  the  ceiling  of  the  auditorium, 
and  even  in  winter  is  tempered  to  a 
point  where  it  can  be  delivered 
through  floor  mushrooms  without 
further  heating.  This  feature  results 
in  a  nominal  fuel  consumption 
amounting  to  about  a  ton  in  two 
months. 

The  summer  cooling  fans  are  of  the 
blower  type,  and  in  order  to  eliminate 
the  noise  of  the  variable  speed  motor 
the  delivery  of  air  is  controlled  by 
"louvres"  and  can  be  adjusted  from 
nothing  to  full  delivery  by  hand  con- 
trol at  the  front  of  the  building. 
— Happy   New    Year — 

Hy-Ten  Products 

A  very  handy  component  part  of 
the  accessory  kit  is  the  Hy-Ten  Arc 
Lamp  lubricant,  which  makes  for 
easier  operation  of  the  arc  lamps. 
Also,  the  Hy-Ten  Lens  paste,  for 
cleaning  the  optical  system,  tending 
in  the  end  to  secure  better  projec- 
tion. The  Hy-Ten  Specialties  Co.  of 
New  York,  which  manufactures  these 
articles,  is  willing  to  send  samples 
to  operators  who  would  like  to  give 
them  a  try. 


An  Important  Record 

VTOT  the  least  interesting  of 
^the  many  important  features 
in  the  technical  section  which 
will  appear  in  the  1927  FILM 
YEAR  BOOK,  out  in  January, 
will  be  an  expository  chronicle 
of  the  various  talking  film  de- 
velopments of  1926.  This  in- 
cludes not  only  a  chronological 
resume  of  those  inventions 
which  found  their  way  into 
practical  use  in  the  theater,  but 
also  those  announced  as  future 
prospects.  An  account  of  the 
principles  by  which  these  de- 
vices function  is  also  incorpor- 
ated in  this  record. 


Equipment  Tips 

What  purports  to  effect  a  saving 
on  current  bils  is  the  Liberty  Syn- 
coverter,  issued  by  the  Liberty  Elec- 
tric Corp.  of  Stamford,  Conn.,  which 
makes  possible  the  full  application 
of  the  principles  of  rectification  by 
commutation.  It  represents  a  radical 
step  in  current  conversion  methods. 
More  specifically,  some  of  the  vir- 
tues claimed  for  the  syncroverter  are: 

It  operates  at  unity  power  factor. 
Watt  input  is  twenty-five  per  cent 
less  for  equal  amperage  at  the  lamp 
than  on  any  motor  generator.  This 
means  a  saving  of  at  least  twenty- 
five  per  cent  in  the  power  costs.  Trie 
efficiency  is  practically  the  same  on 
any  load. 

It  operates  on  single-phase  alter- 
nating current,  giving  much  greater 
adaptability,  since  it  can  be  used 
either  on  a  single-phase  circuit  or  on 
any  one  phase  of  a  two  or  three- 
phase  circuit. 

The  arc  lamps  are  run  in  multiple; 
no  special  switches  required  at  the 
lamps.  Second  arc  is  struck  before 
switch-over,  without  in  any  way  af- 
fecting the  light  of  the  first,  thus 
giving  a  perfect  fade-in  or  change- 
over. 

The  transformer  of  the  Syncrover- 
tor,  with  the  motor  idle,  acts  as  a 
Compensarc,  thus  providing  a  built- 
in  emergency  unit. 

It  is  made  in  five  sizes  from  25  to 
150  amperes. 

Suggestions  in  sanitary  fountains 
are  offered  by  the  Puro  Sanitary 
Drinking  Fountain  Co.  of  Hayden- 
ville,  Mass.  A  very  practical  and 
serviceable  model  is  the  Puro  com- 
bination and  faucet,  which  allows_  of 
a  clean  and  easy  way  of  drinking 
from  a  perfect  bubble.  It  has  two 
pincer  handles,  one  for  the  bubble, 
and  one  for  the  faucet.  The  mate- 
rial is  of  solid  bronze  casting,  highly 
nickel  plated,  and  furnished  with  a 
vertical  or  cross  bowl  bubbler.  To 
install,  the  old  faucet  is  simply  un- 
screwed, and  the  Puro  is  screwed  in 
its  place. 


The  Theater  Improves 

The  Halfway,  Halfway,  Mich., 
now  boasts  of  a  regenerated  interior, 
part  of  the  features  of  which  are  an 
enlarged  stage,  a  new  screen,  new 
lighting  fixtures  and  interesting  ef- 
fects in  decoration.  The  manage- 
ment will  inaugurate  a  regular  pol- 
icy of  Saturday  midnight  showings 


Comfort,  beauty  and  safety  is  the 
slogan  reflected  in  the  remodeled 
New  Waupun,  formerly  the  Davison 
of  Waiysun,  Wis.  All  steps  have 
been  eliminated,  and  after  entering 
through  the  street  level  lobby  one 
finds  the  theater  floor  inclined  grad- 
ually to  the  stage.  The  auditorium 
has  a  cream  and  ivory  ceiling,  with 
ten  sides,  and  the  lower  portion  in 
stone.  New  upholstered  chairs  are 
set  in  aisles  far  enough  apart  to  suit 
the  comfort  of  the  most  fastidious 
lounger.  More  exits  than  the  law 
requires  have  been  installed. 


A  new  system  of  ventilation  is  be- 
ing installed  in  the  State,  Boulder, 
Colo.,  which  will  include  enlarge- 
ment of  the  air  ducts  and  installing 
of  huge  fans  to  force  fresh  air  in  and 
take  the  warm  air  out.  Remodeling, 
too,  on  a  wide  scale  will  soon  take 
place,  which  will  put  the  house  in 
the  best  of  its  class  in  the  state. 


The  Mount  Eden,  at  183rd  St.  and 
Mt.  Eden  Ave.,  Morris  Ave.  The- 
ater, 165th  St.,  and  Morris  Ave.;  both 
in  the  Bronx,  and  controlled  by  the 
Consolidated  Amusement  Co.,  will 
open  some  time  in  January,  with 
complete  equipment  furnished  by  the 
National  Theater   Supply  Co. 


The  front  of  the  Yalemore,  Okla., 
is  being  remodeled  with  a  stucco  ef- 
fect which  will  greatly  improve  the 
appearance  of  the  house.  Mrs.  M. 
R.  Harrison,  the  manager,  is  per- 
sonally supervising  the  work  in  hand. 

— Happy   New    Year — 

New   Instruction   Book 

The  Power's  Division  of  the  Inter- 
national Projector  Corp.  has  issued 
a  new  instruction  book  for  projec- 
tionists. A  quotation  from  a  preface 
to  the  brochure  adequately  explains 
the  subject  matter.  It  reads:  "These 
instructions  have  been  prepared  for 
the  benefit  of  the  projectionist  who 
desires  to  keep  his  equipment  in  first 
class  condition  and  in  doing  so  to 
add  to  the  life  of  the  projector  and 
maintain  a  high  standard  of  projec- 
tion." Unquestionably,  the  operator 
will  find  in  this  handy  volume  a  valu- 
able aid  to  a  more  illuminating  con- 
sideration of  his  duties.  The  house 
manager,  too,  by  possessing  a  copy, 
will  be  better  attuned  to  the  respon- 
sibilities which  are  those  of  the  man 
in   the  booth. 


A.P.S.  Contest  Popular 

The  prize  projectatory  contest 
launched  by  the  American  Projec- 
tion Society  to  popularize  the  slogan 
Better  Projection  Equipment  Pays," 
has  taken  hold  in  a  manner  to  bear 
out  the  fondest  predictions  of  its  suc- 
cess, according  to  Rudolph  Wetter, 
Jr.,  secretary  of  the  society.  Requests' 
for  questionnaires,  without  which  ap- 
plicants cannot  be  eligible,  are  pour- 
ing in  with  consistent  frequency;  in 
fact  the  very  first  one  arrived  by  air 
mail,  so  keen  does  this  seem  a  fore- 
runner of  the  enthusiasm  evinced 
among  projectionists. 

As  announced  in  a  previous  issue, 
the  area  of  United  States  and  Canada 
will  be  divided  into  five  zones,  and 
three  prizes  will  be  awarded  to  a 
zone,  making  one  prize  for  each  of 
three  different  classes  which  are  des- 
cribed in  the  particulars.  Projec- 
tionists are  advised  to  send  to  the 
offices  of  A.P.S.  for  a  questionnaire 
and  get  into  the  fray  for  the  prizes, 
the  nature  of  which  will  be  announced 
in  a  later  issue. 

— Happy   New    Year— 

Adds  Life  to  Old  Film 
Henry  Strube,  head  of  the  com- 
pany operating  the  Empire  and  Sun, 
Louisville,  reports  a  great  success 
with  the  liquid  formula  which  his 
company  recently  took  over.  The 
preparation  is  designed  to  treat  first 
run  film  and  also  add  new  life  to 
older  film.  Strube  reports  he  is  get- 
ting testimonials  on  this  liquid  from 
all  over  the  country. 


QUALITY   PRINTS 
Titles  and  Negative  Developing 

Release  Printing 
U.   S.    Film   Laboratories,   Inc. 

Hudson  Heights,  N.  J. 

Palisades   3678 


High  Class  Trailers 

Made  while   you  wait 

SEMLER  SINEMA  SERVICE 

1600  Broadway  New  York 

Phone   Lackawanna  9111 


If  You  Are  in  the 


Market  for  Any  Kind  of 

MOTION  PICTURE 
APPARATUS 

CONSULT     USAND    SAVE 
MONEY 
SEND  tOR  OUR  PRICE  LIST 

U/IUOCIGHByS 

▼▼110  West   32"-dSr..Newyork.N.y.^ 

Phone    Penna.    6564 

Motion  Picture  Department 


THE 


12 


-zeal 


DAILY 


Sunday,  January  2,  1927 


The  Week's  Headlines 


Monday 

Municipal  "blue"  laws  in  Utah,  banning 
Sunday  shows,  held  illegal  by  Fifth  Judi- 
cial  District    Court,    Nephi   City. 

Use  of  presentations  fast  developing  in  South 
America,  says  Monroe  Isen,  Universal 
manager. 

Universal  continues  building  program  in  At- 
lanta  suburban   field. 

D.  W.  Griffith  plans  own  unit  and  will  re- 
lease  through    United   Artists. 

Famous  to  build  3,600-seat  house  in  Montreal 
as  outlet   for  product. 

Tuesday 

Winfield  R.  Sheehan  leaves  for  Coast  to 
launch    big    Fox    production    program. 

Four  British  Empire  production  units  planned 
by  Cranneld  &  Clarke. 

Greater  Features,  Progress  and  Peerlees  ex- 
changes to   merge   in   California. 

Butterfield  reorganizing  under  deal  with  Pub- 
lix   and    Keith-Albee   interests. 

Charles  C.  Pettijohn  going  to  Minneapolis 
Jan.  6  to  adjust  arbitration  row  when  Film 
Board  of  Trade  meets. 

M.  P.  T.  O.  A.  meeting  scheduled  for  Co- 
lumbus, Jan.  6,  postponed  owing  to  holidays. 

Wednesday 

Strengthening  its  control  in  St.  Louis,  Skouras 
Bros,    have   acquired    the    King's. 

Twelve  companies  comprise  40  best  pictures 
reviewed  by  National  Board  of  Review. 
Famous   heads   list   with    12. 

Income  of  M.  P.  Capitol  Corp.  for  11  months 
ending  Nov.  30  shows  increase  over  some 
period    of    1925. 

Japan  theaters  to  remain  dark  two  more 
months    during    mourning    for    Mikado. 

Harry    Davis    seriously    ill    at    Pittsburgh. 

Four  Paterson  houses  owned  by  Stanley-Fa- 
bian to  open  Sunday  for  first  Sabbath 
shows    in   20    years. 

Thursday 

M.   J.    Comerford   plans   coast   to   coast    chain. 

Famous  understood  to  have  signed  Richard 
Talmadge    for    series. 

Ambrose  J.  Kennedy  to  sponsor  bill  in  Mary- 
land legislature  to  repeal  "blue"   laws. 

Resumption  of  work  in  coal  mines  in  south- 
ern Illinois  forecasts  better  theater  busi- 
ness. 

A.  C.  Berman  advocates  production  abroad 
as    part    of    good-will    policy. 

Acquisition  of  theaters  in  Birmingham  by 
Famous  causes  alarm  among  English  ex 
hibitors. 

A  25  per  cent  quota  urged  for  Australia  by 
a   deputation   of   the   trade. 

Vitaphone  equipment  installed  in  20  theaters; 
has    made    its    debut    in    eight    cities. 

Kelly  Color  Films  and  Handschiegl  Process 
merge. 

Restrictions  of  Canadian  traffic  may  hurt 
Detroit  theater  business.  Other  border 
cities    may   be    involved. 

Wall  Street  report  associates  Fox  and  Vita- 
phone   in   deal. 

Friday 

Gaumont,  M-G-M  in  extensive  theater  build- 
ing   campaign    in    France. 

Four  British  Units  Plan  40  films  for  first 
year. 

Universal    to    entrench    in    Pacific    Northwest. 

A.    C.    Berman   leaves    United   Artists. 

Saturday 

Famous  control  of  Ufa  chain  seen  in  German 
film   circles. 

$197,000,000  to  be  spent  on  West  Coast  pro- 
duction. 

$11,500,000   Program  in  Atlanta. 

Alabama  confident  of   future  boom. 

Plan    comedy   in    natural   vision   process. 

— Happy   New    Year — 

Hartland  House  Has  New  Owner 

Hartland,    Wis. — A.    L.    Geyer   has 
purchased  the  Victor. 


F-P-L  Control  Of  Ufa 
Chain  Seen  Abroad 

{Continued    From    Page    3) 

a  few  days  ago  when  members  of 
the  Cabinet  visited  Neubabelsberg 
and  inspected  the  mammoth  studio. 
It  is  understood  the  visit  was  de- 
signed purely  to  interest  the  neces- 
sary authorities  in  an  effort  to  se- 
cure   the    needed   finances. 

A  general  meeting  of  company 
stockholders  will  be  held  early  this 
month.  Much  of  interest  is  sched- 
uled to  happen  then.  The  Ufa  has 
been  compelled  to  reorganize  its 
financial  structure.  Owing  to  re- 
cent business  reverses,  its  capital  has 
been  reduced  from  45,000,000  marks 
to  15,000,000  marks.  Dr.  von 
Strauss,  chairman  of  the  board  of 
directors,  attributes  the  losses  pri- 
marily to  production.  The  direc- 
tors are  inclined  to  attribute  the  pres- 
ent position  to  American  competi- 
tion and  the  extremely  burdensome 
tax  tariff  which  all  German  compa- 
nies, especially  those  engaged  in  ex- 
hibition, must  meet. 

Dr.  Ferdinand  Bausback,  represen- 
tative of  the  Deutsche  Bank  which  is 
heavily  interested  in  Ufa,  and  who 
replaced  Erich  Pommer  as  managing 
director,  has  stated  that  future  pro- 
duction costs  will  be  limited  to  2,- 
000,000  marks  top  per  picture.  The 
Ufa  idea  is  to  make  pictures  which 
will  find  a  ready  market  in  America. 

— Happy   New    Year — 

Alabama  Confident 

{Continued  From  Page  3) 
that  state.  But  local  residents  are 
confident  that  a  big  future  is  in  store 
for  them  and  their  enthusiasm  is  con- 
tagious, so  that  even  casual  observers 
are  coming  to  believe  the  power 
generated  by  Wilson's  Dam  will  bring 
large  industries  to  this  section,  giving 
employment  eventually  to  500,000 
people. 

Amusement  enterprises,  under  such 
conditions,  are  subject  to  rapid 
growth,  and  if  the  statements  of 
Muscle  Shoals  people  are  to  be  be- 
lieved they  will  have  not  one,  but 
several  new  picture  theaters  when  in- 
dustrial developments  have  progressed 
a  little  further. 

— Happy   New    Year — 

Starts  Cruise  Picture 

Otto    F.    Mauer.   Ufa    director,    has 
commenced   shooting   the   New   York 
sequences  of  his  world  cruise  picture, 
"What   Price   the   World." 
— Happy    New    Year — 

Titling  "Slums  of  Berlin" 

Symon  Gould  is  titling  "Slums  of 
Berlin,"  brought  to  America  by  Wal- 
ter W.  Kofeldt  and  the  Imported  Pic- 
tures Corp,  of  San  Francisco.  The 
picture  opens  at  the  Cameo  Jan.  15. 

— Happy   New    Year— 

Johnson  to  Start  Police  Film 

Universal  City — Emory  Johnson 
will  start  production  on  "The  Arm 
of  the  Law."  his  next  Universal  fea- 
ture, Jan.  10.  "The  Arm  of  the  Law" 
is  a  story  of  the  police  department 
of  a  metropolitan  city,  written  by 
Mrs.  Emilie  Johnson,  mother  of  the 
director.     The  cast  is  being  selected. 


Stereoscopic  Comedy 

{Continued    From    Page    3) 

cess  was  distributed  by  Pathe  in 
1925. 

By  means  of  the  screens,  accord- 
ing to  W.  J.  Worthington,  each  eye 
sees  its  own  picture,  with  the  ob- 
jects brought  away  from  the  screen 
to  within  20  inches  of  the  audiences' 
eyes.  The  eyes  of  the  spectator,  he 
says,  change  focus  for  every  different 
depth  of  objects  in  the  picture  from 
20   inches  to  infinity. 

The  firm  also  has  a  two-color 
process,  which  is  claimed  to  be  a 
blend  of  pure  colors.  The  color  film 
is  made  with  the  binocular  camera, 
which  makes  the  stereoscopic  pic- 
tures combined  with  a  patent  color- 
ing process  developed  by  the  com- 
pany. This  process,  it  is  stated,  soon 
is  to  be  placed  on  the   market. 

— Happy   New    Year — 

$11,500,000   Program 

{Continued    From    Page    3) 

tween  Linden  and  North  Aves.,  has 
just  opened,  the  structure  costing 
$1,000,000.  Atlanta's  newest  combina- 
tion house  is  Keith's  Georgia  in  the 
Henry  Grade  Hotel  Building.  It  cost 
about  $1,500,000.  In  the  same  block 
is  Universal's  Capitol  which  is  near- 
ing  completion.  This  house,  which 
will  cost  about  $1,000,000,  will  be  the 
first  in  the  South  to  play  Pantages 
vaudeville. 


Epidemic    Closes   Theater 
Lakefield,    Ont.  —  An    epidemic    of 
diseases   here   has   caused  health   au- 
thorities   to    close    the    local    picture 
house. 


Aviation    Comedy    for    Beery 
Los   Angeles — -Upon   completion   o' 
"Louie     the      Fourteenth,"     Wallace 
Beery  will  be  starred  in  "Taking  the 
Air,"    an    aviation    comedy. 

— Happy   New    Year — 

Milner  Gets  Wyoming  O.   H. 
Wyoming,    la. — B.    G.    Milner    has 
assumed    management    of    the    Opera 
House. 

— Happy    New    Year — 

Anderson  Gets  Second 
Burlington,    Wash. — R.    L.    Ander- 
son,   who    operates    the    Olympic    at 
Forks,  has   purchased   the   Grand. 

— Happy   New    Year — 

Bussey    Buys    Seattle    House 

Seattle — W.  L.  Bussey  is  new  own- 
er of  the   Green  Lake. 


And  That's  That 


^^       By  PHIL  M.  DALY     __ 

GL.  Chanier,  Pathe  laboratory 
•  head,  has  a  souvenir  of  his  early 
studio  days  in  the  form  of  a  letter 
written  from  a  penitentiary,  in  which 
the  applicant  for  a  job  referred  to  his 
second-story  jobs  and  ability  to  dodge 
the  police. 


//  the  German  Minister  of  Eco- 
nomy heeds  the  plea  of  the  German 
film  manufacturers'  association  to 
save  them  from  the  American  "fi- 
nancial invasion,"  what  are  they  go- 
ing to  use  for  money? 


Colleen  Moore  insists  on  being  ro- 
mantic. That  explains  her  indigna- 
tion over  a  typist's  error  which  an- 
nounced she  would  be  a  cook  instead 
of  crook  in  "Venus  of  Venice." 


With  May  MacAvoy  appearing  as 
Charles  Ray's  sweetheart  in  "The 
Fire  Brigade,"  we  may  expect  a 
revival  of  "Oh,  for  the  Life  of  a 
Fireman." 


Judging  by  the  De  Forest  suits, 
talking  pictures  can  talk  back. 

— Happy  New    Year — 

Leases    Montreal-  Houses 

Montreal — David  Kraus  has  taken 
over  the  Orpheum  and  will  reopen 
it  Jan.  2  with  Paul  Vincent  as  man- 
ager. 

— Happy  New   Year — 

Tobin   &    Quinlan   Get   Lease 

Chateaugay,  N.  Y. — Tobin  &  Quin- 
lan, former  lessee,  will  continue  oper- 
ation of  the  Opera  House,  having 
been  victorious  over  Schine  Enter- 
prises  in   bidding  for  the   lease. 


CAMERAMEN 

List  your  name  in  new  leaflet  of 
reputable  cameramen  and  indus- 
trial film  makers  to  whom 
prospects  may  be  referred.  No 
cost  of  any  kind,  simply  send  in 
the  data. 


Bureau  of  Commercial  Economics 

1108-1 6th  St-  N.W.  Washington.  D.C 


Schools,  Churches  and  Clubs 


using  Motion  Pictures 


Should  Subscribe  for 


THE  EDUCATIONAL  SCREEN 

and  keep  up-to-date  with  the 
new  films  and  new  equipment 

"1001     FILMS"     (Fourth  Edition) 

Complete  reference  booklet,  listing  nearly  3,000  educational  films  given 
at  reduced  rate  with  each  subscription 

$1.50  per  year  -  5  South  Wabash  Ave.,  Chicago,  III. 


Favorable  Reaction 

The  constantly  increasing  use  of  Eastman 
Panchromatic  Negative  Film  by  producers 
means  more  and  more  pictures  with  blues, 
reds,  yellows  and  greens  in  their  true  black 
and  white  relationship. 

Effects  unobtainable  with  ordinary  neg- 
ative are  usual  with  "Pan".  And  the  differ- 
ence— the  superiority — of  prints  on  Eastman 
Positive  from  "Pan"  negatives  is  readily  ap- 
parent on  the  screen. 

Such  an  obvious — and  important  — im- 
provement in  the  art  cannot  fail  to  have 
favorable  box  office  reaction. 


EASTMAN  KODAK  COMPANY 

ROCHESTER,  N.  Y. 


Box  office  value? 

It  comes  from  name  and  fame 
plus  high  average  quality. 

Sennetts  have  it. 

Fathers  and  mothers  of  today 
shrieked  and  roared  as  kids  at 
Sennett  comedies  nearly  fifteen 
years  ago.  They  keep  young  by 
seeing  Sennetts  now,  every 
week. 


Scene  from 
^Peaches  and  Tlumbers 


They  know  that  any  show  is 
good,  if  it  has  a  Sennett. 

Every  month  is  Laugh  Month 
for  the  exhibitor  who  plays 
Sennett  comedies. 


Pathecomedy 


TRADE 


MARK 


^NEWSPAPER 
oSFILMDOM 


ALL  THE  MEWS 
ALL  THE  TIME 


VOL.  XXXIX    No.  2 


Monday,  January  3,  1927 


Price  5  Cents 


Forecasts 

A  GROUP  of  thoughtful  men, 
representative  of  much  of 
the  business  genius  which 
has  figured  in  the  growth  of  this 
towering  industry  talk  of  1927 
today. 

Producers,  distributors,  exhib- 
itors, exporters  give  in  graphic 
and  concise  language  their  beliefs 
of  what  the  next  twelve  months 
hold  in  store  for  their  business 
and  yours.  It  is  a  presentation  of 
significant  material. 

Confidence  in  the  Future 

Prepared  for  the  1927  FILM  YEAR 
BOOK  which  shortly  makes  its  ap- 
pearance, excerpts  from  the  mass  of 
forecasts  thus  gathered  point  out  the 
business  course  which  the  future  of 
this  business  will  pursue.  It  is  im- 
portant to  note  that  an  air  of  supreme 
onfidence  is  displayed;  it  is  important 
:o  observe  that  no  misgivings  are 
evidenced  over  that  which  is  to  come. 
The  opinions  are  well  worth  the 
closest  scrutiny  because  they  are  so 
ane,  and  withal,  conservative. 

The  motion  picture  field,  like  all 
>thers,  is  inseparably  interlocked  with 
he  conduct  of  general  business.  But 
here  seems  to  be  no  doubts  about 
he  heights  which  American  com- 
nercial  activities  will  reach  in  the 
ew  year.  For  example,  dividends 
re  always  a  sure  sign  of  prosperity, 
fear-end  declarations  alone  totaled 
500,000,000.  The  leader,  of  course, 
/as  steel  which  contributed  $203,- 
00,000  to  the  vast  sum.  This  half 
illion  mark  repf '  its  extras  and 
pecial  dividend.,  ~>plementary  to 
ne  regular  disbur  *s  throughout 

926.    Financial  anu  e  barometers 

re  at  new  high  peaks.  Leaders  in 
lis  industry  and  outside  of  it  presage 
ealthy  prosperity  for  1927. 

Factors  of  Importance 

For  the  past  eighteen  months, 
lanufactures  have  increased  from 
venty-five  to  thirty  per  cent  over 
>tals  for  the  summer  of  1924.  Since 
tat  date,  three  basic  industries — 
on  and  steel,  automobiles  and  build- 
g  construction  have  made  new 
cords  in  production. 
These  factors  and  many  more  con- 
ibute  to  the  advances  in  our  own 
irticular  field.  So  long  as  the 
untry  at  large  continues  to  reach 
it  and  attain  new  business  records, 
ere  need  be  no  concern  over  mo- 
rn  pictures. 

KANN 


Greatest  Year  in  Film  History  Is 

Predicted  by  Leaders  of  Industry 


"Maintain  Ideals"— Coolidge 

THE    WHITE    HOUSE 
WASHINGTON 

Let  us  maintain  all  the  high  ideals  which  have  been  char- 
acteristic of  our  different  races  at  home.  Let  us  keep  our  desire 
to  help  other  lands  as  a  great  and  broad  principle,  not  to  help 
in  one  place  and  do  harm  in  another,  but  to  render  assistance 
everywhere.  Let  us  remember  also  that  the  best  method  of  pro- 
moting this  action  is  by  giving  undivided  allegiance  to  America, 
maintaining  its  institutions,  supporting  its  Government,  and,  by 
leaving  it  internally  harmonious,  making  it  eternally  powerful  in 
promoting  a  reign  of  justice  and  mercy  throughout  the  earth. 

CALVIN  COOLIDGE 

[The  President's  message  to  the  American  people  appears 
in  Number  1,  Volume  9,  of  International  News  Reel.] 


Ticket  Firms  Enjoined 

Washington  —  The  American 
Amusement  Ticket  Manufacturers' 
Ass'n.  and  its  13  members  are  per- 
petually enjoined  from  operating  in 
violation  of  the  Sherman  Anti-Trust 
law,  in  a  consent  degree  signed  in  the 
District  Supreme  Court.  The  action 
followed  an  effort  made  by  the  as- 
(Continued  on  Page  3) 


Urges  Shilling  Tax 

By   ERNEST    W.  FREDMAN 
Editor,   "The  Film  Renter" 

London — Imposition  of  a  tax  of 
one  shilling  a  day  upon  foreign  pic- 
tures, is  advocated  by  Sir  Oswald 
Stoll.  In  suggesting  the  assessment 
to  aid  the  home  industry  he  said  that 
(Continued  on  Page  3) 


Publix   House   Starts 

Minneapolis — Work  starts  immed- 
iately on  the  Minneapolis,  which 
Publix  will  build  here.  Sumner  T. 
McKnight,  realtor,  is  president  of 
the  Minneapolis  Theater  Corp.,  which 
will  build.  Publix  has  a  25  year  lease 
on  the  $2,000,000  theater  which  is  to 
seat  4,200,  with  option  of  renewal 
for  25  years  additional. 


Poli  In  Springfield 

Springfield,  Conn. — S.  Z.  Poli  has 
acquired  a  site  for  a  theater  which 
will  be  the  22nd  house  of  his  New 
England  chain.  It  will  be  a  memo- 
rial to   his   son's  memory. 


Imported   Film   Held   Over 

Chicago — "On  the  Boulevard,"  fea- 
ture-length comedy  imported  from 
Europe,  has  been  held  over  for  a 
second  week  at  the  Randolph.  Im- 
ported Pictures  Corp.  of  San  Fran- 
cisco is  handling  the  production. 


East  Side  Merger 

It  is  reported  that  an  important 
theater  almalgamation  is  under  way 
involving  the  entire  East  Side  of  New 
York.  Mayer  and  Schneider,  who 
operate  the  M.  &  S.  circuit  and  the 
Harry  Blinderman  interests  are  men- 
tioned. Should  the  deal  go  through, 
it  would  result  in  an  almost  complete 
monopoly  of  the  exhibiting  field  in 
that  crowded  section  of  the  city. 

A  Review  Of  Reviews 

By  LILIAN  W.  BRENNAN 
Colleen  Moore  twinkled  her  way 
through  her  latest  picture  to  the  de- 
light of  appreciative  holiday  audiences. 
"Twinkletoes"  gives  Colleen  a  more 
sympathetic  role  than  is  usually  her 
lot  but  her  cute  mischief  is  still  prom- 
inent   enough    to    give    her   admirers 

(Continued  on  Page  3) 


Exploit-O-Grams 

After  many  weeks'  work,  15  solid 
pages  of  live-wire,  exploitation  stunts 
have  been  lined  up  for  the  special 
"Exploit-O-Grams"  section  in  the 
forthcoming  1927  FILM  YEAR 
BOOK,  edition,  which  will  appear 
this  month. 

More  than  600  ideas,  every  one  of 
(Continued  on  Page  3) 


Mix  Starts  New  Picture 

Los  Angeles— Tom  Mix  has  started 
work  on  "The  Broncho  Twister"  by 
Adela  Rogers  St.  Johns.  Helene  Cos- 
tello  is  playing  opposite. 


May  MacAvoy  Gets  Role 

May  MacAvoy  has  been  signed  for 
"The  Joy  Girl,"  which  Fox  will  make 
in  New  York. 


Prosperity  Ahead  In  1927 

Declare  Statements  Of 

Executives 

Confidence  in  1927,  which  they 
predict  will  be  the  most  prosperous 
year  in  the  history  of  motion  pic- 
tures, is  expressed  by  leaders  of  the 
industry  in  statements  prepared  for 
the  1927  FILM  YEAR  BOOK.  The 
optimistic  statements  are  based  upon 
nation-wide  surveys  conducted  by  the 
various  companies  and  accurately  re- 
flect the  business  situation  through- 
out the   nation. 

Following  are  excerpts  from  state- 
ments issued: 

WILL  H.   HAYS 

The  motion  picture  industry  enters  its 
thirty-first  year  bearing  the  good  wishes  and 
the  friendship  of  all  the  peoples  of  the  Earth. 
This  friendship  has  been  built  and  held  by 
service    and    understanding. 

The  future  success  of  the  motion  picture 
is  limited  only  by  the  discharge  of  its  duty; 
it  is  bounded  only  by  the  public  appreciation 
which  will  come  as  the  reward  for  our  ser- 
vice  well   performed. 

*  *  * 
ADOLPH   ZUKOR 

President,  Famous  Players-Lasky  Corp. 
I  am  distinctly  optimistic  over  the  busi- 
ness prospects  for  the  picture  industry  during 
the  coming  year.  This  past  twelvemonth  has 
shown  more  real  progress  all  along  the  line 
than  we  have  ever  had  in  a  similar  period. 
In  production,  which  is  the  bedrock  of  the 
industry,  we  have  been  blessed  with  a  series 
of  the  finest  pictures  in  the  history  of  the 
business;  and  many  more  are  on  their  way 
from  the  studios.  Progress  in  exhibition  has 
been  even  more  encouraging,  for  all  over  the 
country  splendid  new  theaters  are  coming 
into    being. 

*  *  * 

MARCUS  LOEW 
President,  Loeufs,  Inc. 
Our  own  production  schedule  for  the  com- 
ing year  has  been  designed  with  the  hope 
of  maintaining  the  confidence  of  the  public 
and  exhibitors  in  this  branch  of  its  product. 
The  fact  that  there  are  now  ten  feature 
pictures  playing  vo  two-a-day  houses  on 
Broadway  is  very  conclusive  evidence  of  the 
place  the  motion  picture  has  won  for  itself 
in  the  heart  of  the  theatergoing  public. 

*  *  * 
WILLIAM   FOX 

President,  Fox  Film  Corp. 
The  outlook  for  1927  for  the  motion  picture 
industry  could  not  be  better  for  the  indi- 
viduals and  the  companies  that  can  measure 
up  to  the  responsibilities  and  opportunities 
that   our   business    now    requires   and   affords. 

*  #  * 
CARL  LAEMMLE 

President,  Universal  Pictures  Corp. 
It  is  a  significant  fact  that  on  the  threshold 
of  1927  we  must  take  the  world  market  into 
consideration  in  any  attempted  prognostica- 
tion more  than  we  ever  did  before.  I  don  t 
anticipate  any  upheaval  or  unusual  develop- 
ment. I  feel  confident  that  all  well  entrenched 
companies  are  planning  to  entrench  them- 
(Continued  on  Page  6) 


THE 


riTTirMH 


■ZWl 


DAILY 


Monday,  January  3,  1927 


Itc  NEWSPAPER 
/FILMDOM 


fWiraaBSBSSHiEffiB 

ALLTHE  MEWS 

ULTHE  TIME 

BIIW 


Vol.XXXIX  No.  2     Monday,  Jan.  3, 1927     Price 5 Cents 


JOHN  W.  ALICOATE 


Publisher 


Published  daily  except   Saturday  and  holidays 
»t    1650    Broadway,    New    York,    N.    Y.,    and 
copyright    (1927)    by    Wid's    Films    and    Film 
FolKs,    Inc     J.    W.    Alicoate,    President    and 
Treasurer;' Maurice    D.    Kann,    Editor;    Don 
aid   M.   Mersereau,   Business   and   Advertising 
Manager;    Kalph    Wilk,    Traveling    Represen- 
tative.     Entered   as    second-class    matter    May 
21,    1918,    at    the    post-office    at    New    York, 
N '    Y.    under    the    act    of     March    3,     1879. 
Terms    (Postage   free)    United   States,   outside 
of    Greater    New    York,    $10.00    one    year;    6 
months,    $5.00;    3    months,    $3.00.      Foreign, 
$15.00.     Subscribers  should   remit  with  order 
Address    all    communications    to    THE    HLM 
DAILY,    1650    Broadway,    New    York,    N.    Y- 
Phone   6rcle   4736-4737-4738-4739.     Cable  ad 
dress:      Filmday,      New      York.        Hollywood, 
California— Harvey     E.     Gausman,     Ambassa 
dor    Hotel:    'Phone,    Drexel    7000    and    Wash 
ington    9794,    London— Ernest    W     Fredman. 
The  Film  Renter,  58,  Great  Marlborough  St., 
London,    W.    I.,    Paris— La    Cinematographic 
Francaise,   5,   Rue  Saulnier. 


Financial 


Most  active  among  film  issues  Friday  was 
Loew's,  Inc.,  with  8,000  sales,  although  the 
stock  remained  practically  stationary.  Slight 
gains  were  registered  by  Warner  Brothers 
issues,  common  gaining  VA  points,  closing 
at  32,  and  "A"  rising  1^  to  42.  A  total 
of    6,600    shares    of    the    last    issue    changed 

A  chart  recording  the  highs  and  lows  of  the 
past  year  on  those  stocks  listed  on  the  Stock 
Exchange,  which  were  dealt  in  Friday,  will 
be   found   in   the   next   column. 


Quotations 


Am.    Seat.    Vtc 

*Am.  Seat.  Pfd... 
♦Balaban  &  Katz . . 
*Bal.  &  Katz  Vtc. 
Eastman  Kodak  . . . 
Famous  Players  . . 
*Fam.  Play.  Pfd.. 
•Film  Inspect.  .  . . 
♦First  Nat'l.  Pfd.. 
Fox  Film  "A"... 
Fox  Theaters  "A". 
*Intern'l    Project.    . 

Loew's,    Inc 

Metro  Gold.  Pfd... 
M.  P.  Cap.  Corp.. 
Pathe  Exch.  "A". 
tParamount  B'way. 
Roxy    Class    "A' 


High 

44^ 


133 

114 


23J4 

48" 

24?i 

13 

41 

98 

28 


Low 

44 


132J4 
113 


70  y2 

23 

46J4 
24  H 

uy2 

39% 
97% 
30 
33 
9 


Roxy    Units    31 

Roxy   Common    ....      7 

*Skouras    Brosfl    

**Stan.  Co.   of   Am.   ....      •••• 
Trans-Lux  Screen   .      7%       'V* 

*Univ.     Pict.    Pfd 

Universal   Pictures      37 
Warner    Pictures     .    32'% 
Warner   Pict.    "A".   42 
•  Last   Prices   Quoted 
•*  Philadelphia   Market 


37 

30# 

40% 

T  Bond 


Close 

44}4 
44^4 
63^ 
73J4 

133 

114 

121*6 
5 

100 

7154 

23/2 
12"4 
47% 
24% 
13 

40  y2 

98 


46 
84% 
7% 
98*4 
37 
32 
42 


Sales 
1,100 


700 
3,200 


1,100 
200 

8,666 

100 

1,100 

1,200 

5 


500 

'ioo 

3,000 
6,600 


Market 


tt   Bid   and   Ask 


Barrymore's  Next? 
Los  Angeles— John  Barrymore  has 
sailed  out  of  Los  Angeles  on  his 
yacht,  the  Mariner,  to  cruise  along 
the  South  American  coast.  He  has 
gone  off  with  a  large  library  in  which 
he  hopes  to  find  the  story  for  his 
next  picture.  Having  just  finished 
"The  Beloved  Rogue,"  with  Francois 
Villon  for  character  and  the  France 
of  the  fifteenth  century  for  setting,  he 
is  now  planning  an  American  setting. 
There  is  a  prevalent  assumption  that 
the  theme  will  be  historical. 


Financial  Resume 

The  chart  given  here  below  records 
the  high  and  low  figures  for  the  year 
of  1926,  on  those  issues  listed  on  the 
Stock  Exchange  which  were  dealt  in 
Friday. 

High     Date       Low         Date 

Am.    Seat.    Vtc...   45*4     32%    

Eastman   Kodak    .136J4   Dec.  27  106%  Mar.3C 

Pamous    Players    .127*4  June  11  103*6  Jan.19 

Fam.     Play.     Pfd.l2'4*4   Dec.    6  115      Mar.31 

Fox  Film   "A"    ..   85         Jan.  2  55*6  Mar.31 

Fox  Theaters  "A".  34%    19        

Loew's,     Inc.     ...   48%   Dec.    6  34*4  Mar.  2 

Metro-Gold.    Pfd.     25*4   Nov.  24  22*4   Jan.  8 

M.   P.   Cap.   Corp.  23*4     Jan.  3  10%  Dec.  28 

Pathe    Exch.  "A"  83         Jan.  7  32*4  Nov.  30 

Paramount  B'way.l01*4   Sept.'  7  94      Mar.  29 

Warner  Pictures  .65         8        

Warner  Pict.  "A"  69       Sept.   4  12      June  11 


Schofield  Goes  to  Coast 
Paul   Schofield   is   en   route   to  the 
Coast  to  write  the  scenario  for  "The 
Gorilla"  for  Asher,  Small  &  Rogers. 


Speth  Abroad 
Rudolf     Speth,     secretary     of     the 
Eastman   Kodak  Co.,   is  en   route   to 
Europe  on  the  Berlin. 


$20,000  Suit  Filed 
Lariat  Prod,  and  J.  Joseph  Sameth 
have  filed  suit  in  the  Supreme  Court 
against  the  Albion  Prod,  and  Harry 
S.  Manus  for  $20,000  damages.  The 
complaint  alleges  that  on  Aug.  2  an 
agreement  was  made  between  the 
parties  under  which  the  plaintiffs 
were  to  produce  13  two-reel  films 
featuring  Wally  Van  and  Ann  Howe 
and  the  defendants  were  to  pay  $7,500 
upon  the  delivery  of  each  picture. 
The  plaintiffs  say  they  completed 
"Joints  and  Jewels"  on  Sept.  24  last 
and  delivered  it,  but  the  defendants 
then  notified  them  that  they  would  re- 
ceive no  other  pictures  and  have 
refused  to  pay  $7,500  for  the  one  com- 
pleted. The  plaintiffs  claim  damages 
of  $12,500  in  addition  to  this  sum. 


First  U.  A.  House  Jan.  17 

Seattle— Opening  of  the  Liberty  as 
a  United  Artists'  theater  has  been 
changed   to  Jan.    14. 


Duncan  Sisters  Close  Run 
Los  Angeles — The  Duncan  Sisters 
closed   a   two  weeks'   engagement  at 
Loew's  State  Saturday  night. 


Leo  Terry  at  Evanston 
Evanston,   111. — Leo  Terry,   organ- 
ist, is  appearing  at  the  new  Varsity 
which  is  using  a  presentation  polic_\ 
For  the  past  six  months  he  has  been 
with  Great  States  Theaters. 


"Nell  Gwyn"  Passed  by  Censors 
Montreal  —  The  Quebec  board  of 
censors  relented  in  their  stand 
against  "Nell  Gwyn,"  following  a 
wide  protest  against  the  banning  of 
the  feature.  The  picture  was  finally 
approved  with  modifications  and 
Montreal  had  its  first  run  at  the 
Capitol. 


Sutherland's  New  Vehicle 

Edward  Sutherland,  who  directed 
"Love's  Greatest  Mistake,"  will  start 
work  on  "The  Undoubted  Woman" 
about  Jan.  24.  Joseph  Pasternak, 
who  assisted  him  on  "Love's  Greatest 
Mistake,"  will  act  in  a  like  capacity. 


"And  when  it  comes  to 
really  doing  things  don't 
forget  the  A.  M.  P.  A., 
that  little  body  of  pub- 
licists, exploiteers  and  ad- 
vertising impresarios  who 
break  bread  every  Thurs- 
day at  the  Hofbrau.  Our 
private  detective  tells  us 
that  plans  for  the  Naked 
Truth  dinner  are  well 
under  way  and  that  this 
year's  event  will  be  dyna- 
mite." 


Pola  Banks  Joins  Fox 

Pola  Banks  left  yesterday  for  the 
Coast  to  join  the  Fox  scenario  depart- 
ment. 


Chadwick  Production  At  Peak 

Los  Angeles — With  five  units  now 
active  at  the  Chadwick  studios,  the 
company  sets  a  new  record  for 
simultaneous  production.  Nine  pro- 
ductions for  1926-1927  have  been  com- 
pleted or  are  now  in  work. 


Denny's  Next  Selected 
Universal  City — "Fast  and  Furi- 
ous," an  adaptation  of  Gladys  Leh- 
man's story  "Completely  at  Sea," 
will  be  Reginald  Denny's  next  pic- 
ture.    William  Seiter  will  direct. 


Stone  to  Adapt  Beaumont  Story 
Hollywood — John  Stone  has  been 
selected  by  Fox  to  write  the  version 
on  Gerald  Beaumont's  original  "The 
Outlaw  of  Red  River."  This  will  be 
a   feature    starring    Tom    Mix. 


Hughes  to  Officiate 

Universal  City  —  Rupert  Hughes 
will  be  master  of  ceremonies  at  the 
Carl  Laemmle  birthday  banquet, 
Jan.   17. 


"Cradle   Snatcher"   Ready 

Hollywood — Sarah  Y.  Mason  has 
just  finished  the  adaptation  on  "The 
Cradle  Snatcher"  for  Fox. 


Birmingham    House   to    Start 

Birmingham,  Ala.  —  Construction 
work  on  the  Alabama,  new  Publix 
house,  is  expected  to  start  in  Febru- 
ary. It  will  be  located  on  3rd  Ave., 
N.,  between  18th  and  19  Sts.,  direct- 
ly across  from  the  Lyric.  The  house 
will  seat  about  2,500  and  will  cost 
between   $1,125,000   and   $1,500,000. 


t"«  »  ■  ■  mi 


'•"•  :•■'•">■  >' 


QUALITY   PRINTS 
Titles  and  Negative  Developing 

Release  Printing 
U.   S.   Film   Laboratories,   Inc. 

Hudson  Heights,  N.  J. 

Palisades    3678 


Indictments  Quashed 

Washington  Bureau  of  THE  FILM  DAILY 
Washington — Indictments  against 
Alexander  Pantages,  F.  C.  Quimby, 
Ralph  Proctor,  J.  J.  Klaxton  and  four 
others,  charged  with  conspiracy  to 
violate  the  Federal  law  prohibiting 
interstate  transportation  of  prize  fight 
films,  has  been  quashed.  Attorney 
General  Sargent  requested  dismissal 
of  the  cases. 


Smith  On  Sales  Jaunt 

Cresson  E.  Smith,  sales  manager  for 
United  Artists  in  the  Middle  West, 
left  yesterday  for  an  extended  trip 
throughout  his  territory. 


Schwerin  Goes  to  Pittsburgh 
Charles    F.    Schwerin,    new    United 
Artists  special  sales  representative  is 
on  a  two  weeks'  trip  to  Pittsburgh. 


Price  with  U.A.  At  Indianapolis 
Indianapolis— W.  J.  Price  has  taken 
over  management   of  the   United  Ar- 
tists branch. 


New  U.  A.   Manager  at  Minneapolis 

Minneapolis — Lew  Foster  is  new 
manager  of  the  United  Artists  ex- 
change. 


HAL  ROACH 

t>RES£HTS 


MABEL  NORMAN D, 

^Anything  Once/" 

JAMES  FINLAYSON  -mth-  MAX DAVIDSOM 


This  is  a  Cornerblock"  cut  furnished 
FREE  for  all  Pathecomedies  at  yout 
Exchange. 


Original  Negatives  of  Everything 
in  Motion  Picture  Stock  Shots 

WAFILMS,  INC. 

W.  A.  Futter,  Pres. 
130  West  46th  St.  Bryant  8181 


John  D.Tippett,  Inc. 

Raw  Stock 

Negative  and  Positive 

All  Colors 


1540  Broadway        6040  Sunset  Blvd. 
New  York  City  Hollywood,  Calif. 


i     •"■■■■ 


■••■•> 


THE 


Monday,  January  3,  1927 


<^"S 


DAILY 


Newspaper  Opinions 


J 


"While  London  Sleeps" 
Warners 
Broadway 

(Week  Ending  Dec.  18) 
AMERICAN — *   *   *     elaborate     melodrama 
'   *   *   should  appeal    to   far   more   people   than 
nost  of   Rinty's  pictures   *  *   *   need  not   wor- 
•y  about   its   popularity  *  *  * 

DAILY  MIRROR—  *  *  *  howling  melo- 
Irama  *  *  *  will  delight  the  youngsters  *  *  * 
Un-Tin-Tin  is  an  amazing  actor     *  * 

DAILY  NEWS—*  *  *  Lillian  Gish  play- 
d  in  the  Limehouse  district,  so  did  Sister 
Dorothy,  so  why  shouldn't  Rin-Tin-Tin,  one 
f  the  biggest  money-makers  in  the  screen 
usiness,    do    his    stuff    in    the    same    locality 

EVENING  JOURNAL  —  *  *  *  "While 
.ondon  Sleeps"  is  an  argument  against  in- 
Dmnia   *  *   * 

EVENING  WORLD—*  *  *  It  is  a  Lime 
ouse  story  and  does  not  offer  the  best  at 
losphere  for  the  star  *  *  *  story  replete  with 
ither    mechanical    suspense    *   *   * 

WORLD — *  *  *  A  large  audience  yester- 
ay  afternoon  went  there  and  sat  in  splendid 
■spense   throughout    the    melodrama    *   *   * 


"The  Fire  Brigade" 
M-G-M 
Central 

DAILY  NEWS— "The  Fire  Brigade"  not 
lly  rhymes  with  "The  Big  Parade"  but  is 
i  worthy  a  portrayal  of  the  heroic  deeds  of 
2ace  as  the  other  is  of  the  deeds  of  war. 
EVENING  JOURNAL—*  *  *  The  pic 
ire  is  packed  with  thrills,  and  William  Nigh, 
ie  director,  builds  up  the  situation  to  an 
cciting  climax  *  *  *  There  are  some  very 
iteresting  camera  shots  in  the  picture.  *  *  * 
EVENING  WORLD—*  *  *  This  fire  bri 
ide  picture  is  a  grand  pot  of  melodramatic 
ikum,  spiced  with  thrills  and  garnished 
ith  romance.  *  *  *  Here's  thrilling  melo- 
■amatic  material  well  developed  in  good  cin- 
na.  The  actors  are  capable,  competent  and 
mvincincr. 

HERALD-TRIBUNE—*  *  *  It  is  one  of 
e  most  exciting,  inspiring,  breath-taking  pic- 
ires  it  ever  has  been  our  good  fortune  to 
t  through.  *  *  *  Will  Nigh,  the  director, 
is  kindled  a  fire  that  will  not  soon  be  ex- 
nguished.  Don't  fail  to  see  "The  Fire  Bri- 
ide." 

POST — ■  *  *  *  the  firemen's  doings  are 
irringly  presented — unflaggingly  interesting 
id  full  of  thrills  *  *  *  it  is  all  quite  as 
:citing  as  the  historic  chariot  race  in  "Ben- 
nr." 

SUN — *  *  *  it  is  the  last  word  in  blazing 
*hts  and  billowy  smoke,  and  regardless  of 
e  ancient,  obvious  story  on  which  its  cinema- 
;  values  are  stretched,  it  is  bound  to  be  a 
ccess.   *  *  * 

TELEGRAM — A  record  of  quite  unusual 
rills  has  been  written  into  the  Metro-Gold- 
yn-Mayer  archives  in  the  compilation  of  it1 
"est  special  *  *  *  All  the  deeds  of  dizzy 
ring,  the  thrilling  risks  that  spell  the  fire- 
an's  daily  grind  are  retailed  in  graphic  de 
il. 

TIMES — *  *  *  no  little  pains  has  been 
Ven  to  make  it  the  most  stirring  production 
aling  with  its  particular  subject.  *  *  *  The 
;ht  romance  itself  is  by  no  means  to  be 
=pised,  for  the  roles  of  the  principal  par- 
inants  are  acted  in  a  most  earnest  fashion. 
WORLD — *  *  *  There  is  going  to  be  a 
rrible  kick  in  this  picture  for  firemen's 
ves  all  over  the  country.  *  *  *  There  are 
be  found  in  it  any  number  of  episodes  de- 
ted  to  the  reproduction  of  fires  at  night. 
e  agile,  desperate,  finely  trained  firemen 
aling    to    perilous    heights    *  *  * 


fones   Making  "Whispering   Sage" 
Los    Angeles — Buck    Jones     starts 
ork    todav    on    "Whispering    Sage'" 
r  Fox.     The  story  is  by  Harry  St 
air  Drago  and  Joseph  Noel. 


Doris  Anderson  Gets  Assignment 
Los  Angeles — Doris  Anderson  has 
en  assigned  the  adaptation  of 
.fraid  to  Love,"  Florence  Vidor's 
xt   vehicle    for   Famous. 


Cambria's    Next   Production 
'Opera  vs.  Jazz"  is  the  title  of  the 
■sentation    which    Frank    Cambria 
1    do   for    Publix,    opening   at    the 
-amount  Jan.  15. 


The  Broadway  Parade 

THIS  is  the  day  of  long  run  pictures  on  the  big  show  street. 

The  record  is  an  interesting  one.  The  Broadway  Parade  is, 

of  course,  led  by  "The  Big  Parade"  now  playing  in  its  second 
year.     Here  is  the  line-up. 

Picture  Distributor  Theater       Opening  Date 

"The  Big  Parade" M-G-M  Astor  Nov.  19  (1925) 

"Don  Juan"  and 

Vitaphone     Warners  Warners     Aug.     6,    1926 

"Beau   Geste" Famous  Criterion     Aug.  26 

"The  Better  'Ole"  and  Colony        Oct.      7 

Vitaphone    Warners 

"What   Price    Glory" Fox  Harris         Nov.  24 

"Potemkin"    Amkino  Biltmore      Dec.     5 

"Michael    Strogoff" Universal  Cohan  Dec.     5 

"Old    Ironsides" Famous  Rivoli  Dec.     6 

"The  Gorilla  Hunt" F.  B.  O.  Cameo         Dec.  12 

"The   Fire   Brigade" M-G-M  Central         Dec.  20     • 

"Tell  It  to  the  Marines". .  .M-G-M  Embassy     Dec.  23 


Ticket  Firms  Enjoined 

(Continued  from   Page   1) 

sociation  to  ascertain  its  powers  under 
the   Sherman  statute. 

Charge  was  made  by  the  Govern- 
ment that  the  association  and  its 
members,  with  plants  in  New  York, 
New  Jersey,  Nebraska,  Pennsylvania, 
Illinois,  California  and  Massachusetts, 
had  restrained  trade  by  fixing  prices 
and  alloting  buyers.  Statement  was 
made  that  the  firms  manufacture  85 
per  cent  of  all  amusement  tickets  used 
in   this  country. 

Under  the  decree  the  companies  are 
prohibited  from  exchanging  informa- 
tion concerning  prices. 


Arrest   Manager  For   Sunday  Shows 

Moberly,  Mo. — Charged  with  op- 
erating the  theaters  on  Sunday, 
George  F.  Bromley,  manager  of  the 
Grand  and  Fourth  St.,  was  arrested. 
The  hearing  was  postponed. 


Psychic  Gets  Year  Contract 
Seattle — Pacific  Northwest  Thea- 
ters has  signed  Gene  Dennis,  young 
psychic,  to  a  year's  contract.  She 
has  played  four  weeks  at  the  Coli- 
seum. 


Exhibitors' 
Daily  Reminder 


Check  insurance 
expiration.  Most 
important  for  all 
sorts  of  protection- 


i 

L 


Urges  Shilling  Tax 

(Continued  from   Page   1) 

it  would  not  infringe  upon  the  "most- 
favored-nation"  clauses  in  the  trade 
treaties. 

Under  the  plan,  Stoll  claimed,  home 
films  will  be  enabled  to  recover  their 
negative  cost  in  this  country  and  more 
would  consequently  be  made. 


Exploit-O-Grams 

(Continued  from   Page   1) 

them  already  tried  and  proven,  have 
been  gathered.  Some  of  the  keenest 
exploitation  minds  in  the  industry 
have  cooperated  to  make  this  the 
greatest  array  of  real  valuable  ex- 
ploitation matter  ever  assembled. 


Monday,  January  3,   1927 


A  Review  Of  Reviews 

(Continued  from   Page   1) 

full  share  of  laughs.  This  picture 
could  do  with  a  reel  or  two  less. 

Dimitri  Buchowetzki,  who  has  had 
<=o  much  said  in  his  favor,  contributed 
the  chief  disappointment  of  the  week 
in  "Valencia."  Colorful  atmosphere, 
fine  production  and  all  the  trimmings 
for  pictorial  appeal  but  the  story  is 
decidedly  weak.  Mae  Murray  photo- 
graphed poorly  and  proves  beyond 
a  doubt  that  it  was  Von  Stroheim's 
direction  that  made  her  in  "The 
Merrv  Widow." 

F.R.O.  offered  one  of  the  week's 
best  pictures  in  "Home  Struck,"  a 
•-harming  story  of  stage  life  written 
liv  Peter  Milne,  with  Viola  Dana  as 
the  little  show  girl  who  wants  a 
"permanent  address,"  gets  one  but 
nearly  loses  it.  Alan  Brooks  and 
Tom  Gallery  give  splendid  per- 
formances. 

"Jim  the  Conqueror"  and  "Cyclone 
Cowbov"  were  the  westerns  of  the 
week,  the  former  notable  for  excellent 
'ihotography  and  good  locations. 
"The  Boaster"  was  good  comedy  en- 
tertainment and  "Tongues  of  Scandal" 
'a:r  society  drama. 

Ben  Lyon  in  "The  Perfect  Sap" 
is  ;>n  amateur  crook  whose  escapades 
make  for  good  amusement  and  "The 
Third  Degree"  was  the  week's  only 
melodrama,  directed  by  Michael  Curtiz 
who  has  apparently  absorbed  some  of 
the  ideas  of  "Variety."  He  used  dis- 
solves continually  to  register  the  rush 
of  passing  events. 


Astor — "The    Big    Parade" 

Biltmore — "Potemkin" 

Broadway — "Just   Another    Blonde" 

Cameo — "The    Gorilla    Hunt" 

Capitol — "A    Little    Journey" 

Central— "The   Fire   Brigade" 

Colony — '"The    Better    'Ole" 

Cohan — "Michael    Strogoff" 

Criterion — "Beau    Geste" 

Embassy — "Tell  It  to  the  Marines" 

Harris — "What    Price    Glory" 

Hippodrome — "Bertha     the     Sewing     Machine 
Girl" 

Loew's    New    York — Today — "Kid    Boots" 
Tuesday — "Sunshine     of     Paradise     Alley" 

and    "The    Fighting   Failure" 
Wednesday — •"Wings    of    the    Storm" 
Thursday— "The    White    Black    Sheep" 
Friday — "Red   Heads    Preferred"  and  "Striv- 
ing   For    Fortune" 
Saturday — "The   Eagle  of   the    Sea" 
Sunday — Summer     Bachelors" 

Mark    Strand — "The    Lady    in    Ermine" 

Paramount— "Hotel    Imperial" 

Rialto — '"Sorrows    of    Satan" 

Rivoli — "Old    Ironsides" 

Warners — "Don   Juan" 

Brooklyn        Mark       Strand — "The       Cheerful 
Fraud" 


Next  Week 

Astor — "The    Big    Parade" 

Biltmore — "Potemkin" 

Broadway — Undetermined 

Cameo — "The    Slums    of    Berlin" 

Capitol— "The   Flesh   and   the  Devil" 

Central— "The   Fire    Brigade" 

Colony— "The    Better    'Ole" 

Cohan — "Michael    Strogoff" 

Criterion — "Beau   Geste" 

Embassy — "Tell   It  to  the  Marines" 

Harris — "What    Price    Glory" 

H  ippodrome — Undetermined 

Mark    Strand — "The    Perfect    Sap" 

Paramount — "Blonde   or    Brunette" 

Rialto — "Sorrows    of    Satan" 

Rivoli — "Old    Ironsides" 

Warners — "Don   Juan" 

Brooklyn    Mark    Strand — "Twinkletoes" 


Booked  for  Loew  Houses 

Frances  White  and  Vesta  Victoria 
are  booked  for  a  tour  of  Loew  pic- 
ture and  vaudeville  houses.  The  for- 
mer opens  in  New  York  Feb.  14, 
while  Miss  Victoria  starts  at  Loew's 
State,  White  Plains,  next  week. 

Other  headliners  booked  are  Gene 
Tunney,  Mclntyre  &  Heath,  Nora 
Bayes,  Ruth  Roye,  Irene  Franklin, 
Cissy  Loftus,  Al  Herman,  Sissle  & 
Blake,  Jane  and  Katherine  Lee, 
Franklyn  Barnum,  Jean  Southern, 
Morris  and  Campbell  and  Herbert 
Williams. 


Acts  For  Louisville  House 
Louisville — A  presentation  policy 
has  been  adopted  by  B.  F.  Keith's 
National,  which  has  booked  the 
Royal  Peacock  Orchestra,  headed  by 
Neal  Abel,  as  its  chief  attraction. 


1,000    "GIFT   TOYS"    ONLY    $6.50 


A  wide  variety  of  1,000  assorted  Penny  Toys 
and  Novelties  as  an  inexpensive  "FREE 
GIFT"  to  your  KIDDIE  PATRONS  will 
make  them  big  boostevs_  for  you.  Try  this 
assortment   and    see.      Price   $6.50. 

Our  Catalog  containing  a  1,000  and  1  kinds 
of  Toys  and  Novelties  for  celebrations  of  any 
sort  and  including  our  complete  line  of  "FIRE- 
WORKS", will  be  sent  "FREE"  for  the 
asking. 

BRAZEL    NOVELTY    MFG.    CO. 
37    Ella    Street  Cincinnati,    O. 


RIGHT  M0Wi 

that  are  aettinn 

the  big  money/9 


(HEIGHT  NOW- exhibitors  who  booked 
**■  V  the  Warner  Winners  are  congratu- 
lating themselves.  They're  getting  the 
cream  of  the  year's  pictures— box-office 
knockouts,  every  one  of  them. 

)  In  theatre  after  theatre,  for  every  exhibitor  who 
the  story  is  the  same—  is  playing  them.  r 
record  crowds,  record  Great  stories -great 
runs,  record  receipts.  stars-great  directors!  All 
The  keenest  showmen  proving  up  one  hundred 
in  the  country- big  cir-  Per  cent  strong  in  pic- 
cuits  and  little-find  their  tures  produced  by  show- 
judgment  justified.  The  men  for  showmen. 
Warner  Winners  are  Read  what  some  ex- 
clicking  merrily— to  the  hibitors  are  saying  about 
tune  of  greater  profits  the  current  releases. 


^efiftCEFU 


Starring 

Monte  Blue 


Prom  Ike  play  by  CHARLES  E.  BLANEY 
'Dittoed  by  ROY  DEL  RUTH 

MARVELOUS  PICTURE. 
Real  box  office  bet." 
-Capitol  Theatre,  Lincoln,  Neb. 


iY  Off  fIGIAL 

starring 

IRENE  RICH 
CONWAY  TEARLE 

•Directed  by  PAUL  I_  STEIN 

'"-T'REMENDOUS  busi- 
X  ness!  Make  more  like 
this!"  -  State  Theatre, 
New  Bedford,  Mass. 


PRIVATE 


Ixxy  Murphy 

starrinq 

GEORGE  JESSEL 


PATSY  RUTH  MILLER 
VERA  GORDON 

'Directed.by  LLOYD  BACON 

"TJEST  in  three  years.  Broke  all 
*-*  records." -Orpheum  Theatre, 
Chicago,  III. 


JiflUION* 

featuring 

GEORGE  SIDNEY 

VERA  GOIRIDON 
ILOIUIISIE  FAZENDA 

SugtBUd  by  the  book,  "The  Inevitable  MflUoMiret" 
by  E.  Pkilkpi  Oppenheim  I 

'Directed  by  HERMAN  RAYMAKER 

"DROKE  box-office  records!" 
MJ     —  Dyker  Theatre, 

Bay  Ridge,  Brooklyn 


WHILE  LONDON! 

SLEEPS 

starring 

RIN  'TIN '  TIN 


'Directed  by  WALTER  MOROSCO 

CALLED  police  to   handle 
crowds.    Capacity  all  week. 
Rin-Tin-Tin  holds  house  record. 
— Metropolitan  Theatre, 
Baltimore,  Md. 


COMliVc/ 

that  mean  no  ett 

of  bigger  l>rofi$ 


TWENTY-ONE  more  box-office  pictures 
on  the  way!  Twenty-one  more  show- 
man-built attractions  —  to  bring  more 
people  into  the  motion  picture  theatres 
and  make  more  profits  for  wide-awake 
!  exhibitors. 


Five  sell-outs  to  come 
with  Dolores  Costello, 
the  screen  sensation  of 
a  generation.  .  .  .  Four 
more  with  Monte  Blue. 
. .  .Two  more  with  Irene 

Rich Three  with 

Louise  Fazenda.  .  .  Two 

more  with  Patsy  Ruth 

,  Miller.  .  .  .    Two  more 

with  Rin-Tin-Tin 


And  three  with  great 
casts. 

Great  stars  —  all  of 
them— with  known  box- 
office  pull  — in  pictures 
specially  chosen  for  their 
strong  appeal  to  the 
masses. 

Set  your  play  dates 


now: 


f 


DOLOUi 


Stalling  in 


THE 


THIRD 
DEGREE 


THE  big  Dolores 
Costello  box 
office  smash  that 
you've  waited  for 
since  "The  Sea 
Beast"! 

<Bowl  on  ihr  Stop  Play  by  CHARLES  KLEIN 

directed  by  MICHAEL  CURTIZ 


I 


BSE  F&ZENK&A 

gtBf  Jtarrinq  in 

m     FINGER. 
PRINTS 

ARTHUR  SOMERS  ROCHE 
L  wrote  this  story  especially 
for  the  screen!  The  greatest 
comedy-mystery  drama,  you've 
ever  seen! 

tUncud  by  LLOYD  BACON 


ON  THE  WAY—NINETEEN 
MORE  OF  THE 

26  WARNER  WINNERS 

EACH  A  CAREFULLY  PLANNED  PRODUCT 
DESIGNED  FOR  AUDIENCE  APPEAL 


DON'T   TELL   THE    WIFE,   star- 
ring Irene  Rich 

Wolf's  Clothing,  starring 

Monte    Blue    with    Patsy    Ruth 
Miller 

WHITE   FLANNELS,  with   Louise 
Dresser  and  Jason  Robards 

BITTER  APPLES,  starring  Monte 
Blue  with  Myrna  Loy 

The  Gay  old  Bird  with 

Louise  Fazenda 

Dolores  Costello   in  A 

Million  Bid 

The  Climbers,  starring  Irene' 

Rich 

Matinee  Ladies 

Dolores  costello   in    Irish 

Hearts 


Dolores  Costello  in  The 

College  Widow 

What  Every  girl  Should 

KNOW  with  Patsy  Ruth  Miller 

Tracked  By  The  Police,  star- 
ring Rin-Tin-Tin 
The  Black  Diamond  Express, 

starring  Monte  Blue 
SIMPLE  SIS,  with  Louise  Fazenda 
and  John  T.  Murray 

Hills  of  Kentucky,  starring 

Rin-Tin-Tin 
DEARIE,  with  Louise  Fazenda  and 
John  T.  Murray 

What  Happened  to  Father, 

with  Patsy  Ruth  Miller 
THE  BRUTE,  starring  Monte  Blue 

Dolores  Costello  in  The 

Heart  of  Maryland 


THE 


v   Monday,  January  3,  1927 


1927  Greatest  Year  in  Industry's  Annals 


Executives  Predict 
Rosy  Film  Prospects 

(Continued  from   Page   1) 
selves  still   further,  and  this  applies  to  foreign 
producers    and    distributing    concerns    as    well 
as    to    domestic    ones. 

*  *  * 

ROBERT    LIEBER 

President,  First  Nat'I  Pictures,  Inc. 
That  the  new  year  will  mark  a  progression 
in  all  branches  of  the  motion  picture  industry 
almost  goes  without  saying.  There  has  been 
and  continues  to  be  a  steady  advancement  ir 
the  type  of  pictures  produced,  in  the  calibre 
of  the  theaters  and   in  the  art  of   presentation. 

*  *  * 

RICHARD  A.   ROWLAND 

General  Manager,  First  Nat'I  Pictures,  Inc. 
The  producer  is  going  to  be  up  against  ? 
tougher  proposition  next  year  and  the  year 
after  than  he  has  ever  been  in  the  history 
of  motion  pictures  because  this  is  developing 
rapidly  into  a  theater  business.  In  other 
words,  the  theater  is  the  end  that  controls 
the  whip  hand  and  the  increasing  negative 
costs  and  amalgamations  and  consolidations 
of  theater  circuits  which  means  the  nationali- 
zation of  theater  circuits  are  apt  to  result 
in  the  reduction  of  film  rentals  so  that  with 
the  increased  production  costs,  plus  the  de- 
crease of  revenue,  the  producer  is  going  to 
have    his    hands    full. 

*  *  * 

HARRY    M.    WARNER 

President,    Warner   Bros.    Pictures 

Business    this    coming    year    is    going    to    be 

exceptionally    good.       We    are    going    to    see 

so   many    changes    made    that    the    map    of    the 

picture    business    will    he    somewhat    changed. 

*  *  * 

ELMER    R.    PEARSON 

Vice-Pres.,  Cen'l  M'g'r,  Pathe  Exchange 
Anything  other  than  orderly  and  progres- 
sive prosperity  for  business  and  amusements 
for  1927  would  seem  a  ridiculous  forecast. 
The  progressive  increase  of  the  business  has 
been  at  a  rate  that  would  seem  impossible 
of  maintaining,  but  thus  we  have  thought  each 
year  for  the  last  fifteen  years,  yet  the  progres- 
sion keeps  on  keeping  on  and  the  end  is  »0't 
now    in    sight. 

*  *  * 

F.    C.    MUNROE 

President,  Prod.  Dist.  Corp. 
In  view  of  the  enormous  strides  that  have 
been  made  in  picture  production  in  the  past 
few  years,  in  view  of  the  almost  unbelievable 
improvements  that  have  been  made  in  every 
branch  of  the  industry,  I  do  not  see  how 
any  one  can  fail  to  be  an  enthusiastic  opti- 
mist. 

*  *  * 

EARLE    W.    HAMMONS 

President,  Educat'l  Pictures  Corp. 
If  the  year  1926  has  been  the  greatest  year 
in  motion  picture  history — and  in  many  ways 
it  certainly  has  been — I  believe  the  coming 
year  is  going  to  be  even  greater.  Progress 
in  all  branches  of  the  industry  should  be 
marked. 

*  *  * 
WTNFIELD     R.     SHEEHAN 

Vice-President.  Fox  Film  Corp. 
The  public  is  waiting  expectantly  for  vital, 
unusual  and  true-to-life  motion  p  ctures  in 
the  New  Year.  The  demand  in  entertainment 
at  the  motion  picture  theaters  is  turning 
away  from  the  "soft  pedal"  romance  and  the 
patrons  want  virile,  red-blooded  treatment  of 
life. 

*  *  * 

JOHN    J.    McGUIRK 

President,  Stanley  Co.  of _  America 
I  have  never  been  more  optimistic  than  1 
am  in  regard  to  1927.  Every  indication  is 
for  a  hanner  year,  surpassing  anything  ever 
experienced  The  country  is  in  splendid 
financial  condition  and  the  people  have  never 
been    more   prosperous. 

*  *  * 

A.    H.    GIANNINI 

President,  Botverv,  East  River  Nat'I  Bank 
T  desire  to  seriously  call  the  attention  of 
the  industry  to  stock  issues.  It  should  be 
insisted  that  all  stock  issues  be  based  upon 
intrinsic  merit.  Where  the  industry  has 
crown  so  large  and  where  the  profits  have 
been  so  immense,  there  is  a  danger  that  some 
watered  stock  may  be  authorized  and  sold 
to  the  public.  The  industry  owes  it  to  it- 
self to  protect  its  own  reputation  as  well  as 
the   investing  public. 


JESSE  L.  LASKY 
\st  Vice-Pres.,  Famous  Players-Lasky  Corp. 
Although  great  progress  has  been  made  in 
both  distribution  and  exhibition  during  1926. 
and  more  will  be  made  in  1927,  I  am  natur- 
ally more  interested  in  production.  Never 
before  have  the  studios  been  geared  up  to 
make  the  type  of  productions  that  are  now 
planned    or   actually   in    work. 

*  '        *  * 

CECIL    B.     DE    MILLE 

Noted  Producer  Releasing  Through  P.D.C. 
During  1927  the  picture  made  by  prescrip- 
tion or  formula  will  pass  never  to  come  again. 
The  ptiblic  has  come  to  place  novelty  and 
originality  above  all  other  factors.  People 
shop  for  their  pictures  as  never  before  and 
word  that  a  picture  is  dull,  obvious  or  un- 
inspired spreads  rapidly.  The  demand  upon 
directors,  stars  and  writers  for  striking  and 
novel  twists  of  situation  and  action  is  an 
exacting   one   but    it    must   be   met. 

*  *  * 

SIDNEY    R.    KENT 

Gen'l  Mgr.,  Famous   Players-Lasky   Corp. 

By  this  time  it  certainly  should  be  apparent 
to  all  the  world  that  this  industry  is  on  a 
solid  foundation  of  sound  business  dealing, 
natural  growth  and  intelligent  investment. 
Anybody  who  has  studied  the  developments 
in  this  business  during  the  last  few  years 
cannot    fail   to    look    forward    with    optimism. 

*  *  * 

JAMES  R.  GRAINGER 
Cen'l  Sales  Mgr.,  Fox  Film  Corp. 
I  believe  that  during  the  year  1927  we  will 
find  a  closer  working  arrangement  between 
producers  and  exhibitors,  as  both  are  realiz- 
ing more  and  more  each  day  that  perfect 
harmony  and  cooperation  is  the  soundest 
basic    principle    for    profit    and    success. 

*  *  * 

JOHN     C.     FLINN 
Vice-President,    Prod.    Dist.    Corp. 

The  most  impressive  development  and  the 
most  encouraging  sign  in  the  motion  picture 
industry  today  is,  in  my  mind,  the  mar- 
velous growth  in  the  number  of  modern  and 
beautiful  picture  theaters  in  all  parts  of  the 
United  States,  and  in  fact,  in  all  parts  of 
the  world.  The  replacement  of  the  smaller 
houses  hv  these  veritable  palaces  of  amuse- 
ment and  the  enormous  increase  in  seating 
capacity  are  caused  of  course  by  the  increase 
in  the  number  of  patrons,  and  there  could 
be  no  better  augury  for  the  future  success 
of    the    business. 

*  *  * 

LOUIS  B.  MAYER 
3rd  Vice-Pres.  Metro-Coldwyn-Mayer  Corp. 
Motion  pictures  are  no  longer  part  of  a 
"game."  This  has  become  an  industry  in 
every  sense  of  the  word.  Competition  has 
reached  a  point  where  a  producer  can  no 
longer  be  content  to  make  pictures  of  aver- 
age quality.  The  organization  that  is  out 
front  and  that  can  beat  the  competitor  to 
the  punch  with  new  ideas,  new  methods  of 
operation  and  improved  quality  will  be  on  top. 

*  *  * 
SAMUEL    GOLDWYN 

Producer  for  United  Artists  Corp. 
Industrially  we  can  congratulate  ourselves 
upon  the  gratifying  program  being  carried 
out  in  theater  building,  and  upon  the  spirit 
of  happy  understanding  that  exists  between 
the  exhibitor,   distributor   and   producer. 

*  *  * 

GEORGE    A.    BLAIR 

Sales  Mgr.,  M.  P.  Film  Department, 
Eastman  Kodak  Co. 
Taking  the  conditions  of  1926  as  a  hasis 
from  which  to  forecast,  tbe  outlook  is  most 
encouraging  and  evidences  every  indication 
of  a  continuation  of  prosperity  throughout 
the    coming    year. 

*  *  * 

HAROLD   B.   FRANKLIN 

Vice-President.      Publix     Theaters     Corp. 

The  year  of  1927  will  tend  toward  further 
stabilization  in  the  theater  industry.  A 
healthy  exnansinn  was  recorded  during  the 
past  year  in  manv  localities  in  keeping  with 
tbe  activitv  of  the  industry,  but  there  is 
evidence  of  an  overseating  problem  at  some 
points. 

*  *  * 

CHARLES     H.     CHRISTIE 

Christie  Film   Corp. 
The    coming    year    should    be    the    greatest 
demonstration    ever    of    the     widespread     play- 


5  Years  Ago  Today 

WILL  HAYS  said  he  would 
soon  decide  whether  or  not 
he  would  accept  the  presidency 
of  the  proposed  producer-dis- 
tributor organization. 
Luckily  for  the  industry— he 
did. 


ing  of  the  best  pictures.  The  last  year  showed 
us  that  more  than  ever  before  the  good 
pictures  were  playing  not  only  in  the  high- 
class  city  houses  but  in  the  smallest  ham- 
lets  and  towns. 

*  *  * 

JOSEPH  BRANDT 
President,  Columbia  Pictures  Corp. 
I  look  for  a  great  number  of  new  theaters 
and  particularly  activity  in  the  building  of 
big  houses  in  the  suburban  sections  of  all 
big  cities.  I  also  look  forward  to  the  build- 
ing of  big  houses  in  some  of  the  smaller 
towns  to  take  the  place  of  the  old  style  mo- 
tion   picture    theaters. 

*  *  * 

FRANK   R.   WILSON 

President,     M.     P.     Capital     Corp. 

My  hope  is  that  1927  will  contribute  to  a 
mental  readjustment  along  the  following  lines: 

To  bring  producers  and  directors  to  a  ful- 
ler realization  that  in  any  creative  art,  the 
expenditure  of  money  is  not  the  measure  of 
the  greatness  of  the   product. 

*  *  * 

M.   C.   LEVEE 

West  Coast  Gen'l  Executive  Manager,  First 
National  Pictures,  Inc. 
I  can  see  a  development  of  the  lighter 
forms  of  mot  on  picture  entertainment,  the 
comedy  element  raised  to  a  higher  degree  of 
perfection,  the  comedy  drama  verging  upon 
the  lighter  side.  There  will  be  heavy  dramas, 
to  be  sure,  even  costume  or  semi-costume  plays, 
but    they    will    not    preponderate. 

*  *  * 
HUNT  STROMBERG 

Supervising  Director,  M-G-M 
The  great  competition  that  will  face  every 
producing  factor  during  the  coming  year  will 
demand  every  resource  at  his  command  to 
come  out  in  the  first  ranks.  It  will  require 
a  thoroughly  trained  and  able  organization 
working  in  harmony  and  with  sympathetic  un- 
derstanding and  tolerance  of  co-workers  to 
attain  the  best  results,  and  nothing  but  the 
best  results  will  do. 

*  *  * 

SAM  SAX 
President,  Lumas  Film  Corp. 
Phenomenal  strides  in  technique  have  and 
will  continue  to  be  made  in  all  branches  of 
the  industry,  and  the  resources  of  other  and 
allied  branches  of  science  will  be  applied  in 
a  measure  hitherto  undreamed  of.  The 
motion  picture  C'game')  will  be  a  thing  of  the 
past  and  the  motion  picture  business  will 
be  just  that   in   1927. 

*  *  * 

JAMES  R.  QUIRK 

Publisher,  Photoplay  Magazine 
For  tbe  past  few  years  the  industry  has 
been  building  on  such  a  sound  hasis,  as  is 
evidenced  by  the  willingness  of  hard  headed 
businessmen  to  put  real  money  into  great 
motion  picture  houses,  not  only  in  America 
but  all  over  tbe  world,  that  by  the  end  of 
1927  the  phrase  'The  business  is  in  its  infancy 
will    go    to    the   limbo    of   forgotten    phrases. 

*  *  * 
HARRY    RAPF 

Supervising  Director,  M-G-M 
Tbe  forthcoming  year  will  see  the  director 
playing  a  more  important  part  in  the  produc- 
tion of  a  picture  than  ever  before.  Aside 
from  tbe  actual  direction  of  the  picture,  the 
director  will  have  more  to  do  with  the  actual 
creation  of  the  plot  and  the  development  of 
the   production    in   its   every   phase. 

*  *  * 

ALFRED  WF.ISS 

President.     Red    Seal    Pictures     Corp. 

With     tbe    nation    in    the    most    prosperous 

condition    that    has    ever    prevailed,    we    start 

1927     with     every     condition     warranting     the 


new   year  to   eclipse  all  of   those   motion   pic- 
ture years  that  have  gone  before. 
*  *  * 

JOHN  C.  EISELE 
Treasurer,  Fox  Film  Corp. 
Further  expansion  can  be  looked  for  in 
1927,  with  a  decided  trend  towards  better 
pictures,  larger  theatres,  and  more  attention 
given  to  the  educational  value  of  films.  Look- 
ing ahead  into  1927,  the  outstanding  develop- 
ments to  be  expected  include  greater  use  of 
the  color  pictures;  a  simplification  of  the 
talking  motion  picture  so  that  it  will  be 
available  to  even  the  smaller  theaters  through- 
out the  country ;  and  perhaps  the  introduc- 
tion of  a  stereoscopic  process  to  give  pictures 
depth  as  well  as  breadth  and  height. 


Foreign  Outlook 

Here  is  what  some  foreign  experts 
think  about  the  markets  abroad  for 
1927.  Warning  note  is  struck  by  Ar- 
thur M.  Loew,  of  Metro-Goldwyn- 
Mayer  who  presents  a  serious 
thought,  well  worthy  of  mature  con- 
sideration by  the  industry. 

EMIL    E.    SHAUER 

General  Manager,  Foreign  Division,  Famous 
Players-Lasky  Corp. 
Prospects  for  a  splendid  foreign  film  busi- 
ness during  the  year  1927  are  such  as  to  give 
great  encouragement  to  those  in  the  industry 
who  have  been  giving  serious  thought  to  the 
problems  and  the  needs  of  this  phase  of  the 
motion  picture  trade.  An  encouraging  fea- 
ture of  the  outlook  for  1927  is  the  apparent 
determination  of  the  industry's  leaders  here 
to  work  for  closer  cooperation  with  those 
from    abroad. 

*  *  * 

ARTHUR   M.    LOEW 

General  Export  Manager.  M-G-M 
Unless  America  maintains  its  superiority 
in  motion  picture  productions,  it's  lost.  Un- 
less its  present  lead  in  quality  over  foreign 
production  is  held,  foreign  production  will 
catch  up  and  surpass  the  American.  For  the 
future,  product  alone  will  determine  success. 
Whose  product?  Anybody's,  any  country's 
product   so   long  as  it  is  the  best. 

•  *  * 

ARTHUR   W.    KELLY 
Vice-President-Treasurer,     United    Artists 

Corp. 
American  distributors  eventually  will  re- 
lease a  number  of  foreign  productions  in 
this  country  as  a  reciprocal  measure,  says 
Arthur  W.  Kelly,  vice-president  and  treasurer 
of  United  Artists,  n  a  survey  of  the  foreign 
situation.  He  prophecies  an  improvement  in 
the  American  box-office  value  of  European 
pictures  by  the  exploiting  of  new  person- 
alities. He  declares  that  American  distribu- 
tors should  strqive  to  give  foreign  countries 
quicker  release  dates,  synchronizing  them  as 
nearly  as  possible  with  the  release  dates  in 
the   United    States. 

*  *  * 

CLAYTON    P.    SHEEHAN 

Mgr.  Foreign  Department.  Fox  Film  Corp. 
Although  the  strengthening  of  the  motion 
picture  entente  cordiale  between  other  nations 
and  the  United  States  has  been  progressing 
for  some  time  the  speed  of  this  progression 
during  1926  and  the  sudden  broadening  of 
the  movement  have  given  it  an  impetus  and 
magnitude  which  bids  fair  to  make  the  new 
year  an   outstanding   period   of  achievement. 

*  *  * 
DAVID    J.    MOUNTAN 

President.     Richmount    Pictures,     Inc. 
The  outlook  for   1927   is  a  cheerful  one  and 
I    look   forward   to   a  highly    successful    season 
for    the    film    business    in    general,    both    inde- 
pendent and  national. 

*     4      * 

EDWARD    L.    KLEIN 

President,  Edward  L.  Klein,  Corp. 
The  new  year  abroad  can  be  summed  up 
in  a  very  few  words — it  will  mark  improved 
business  conditions  everywhere:  those  coun- 
tries^ which  are  embroiled  in  internal  wars, 
political  upheavals,  fluctuating  currencies  and 
other  disturbing  elements,  deterrent  to  Amer- 
ican exporters,  will  undoubtedly  become  more 
and   more   settled. 


Monday,  January  3,   1927 


DAILY 


DAILY  TIPS  WHICH  MEAN  DOLLABS  FOR  SHOWMEN 


"Aloma  of  the  South  Seas" 
(Paramount) 

The  life  story  of  Gilda  Gray  was 
run  in  the  Constitution,  starting  twc 
weeks  in  advance  and  ending  on  tht 
Sunday  prior  to  the  opening  of  pic- 
ture, and  a  series  of  illustrated  exer- 
cises by  Gilda  Gray  was  run  in  tlv 
Atlanta  Georgian,  one  week  in  ad 
vance.  In  addition  to  their  ad  in  the 
double  truck,  the  J.  M.  High  Co.  also 
carried  a  box  in  their  regular  advertis- 
ing announcing  Gilda  Gray's  appear- 
ance at  their  store  at  a  specified  time 
About  5,000  paper  tape  measures  were 
distributed  in  the  theater  and  by 
High's  Dept.  store.  These  tape 
measures  gave  the  different  measure- 
ments of  Gilda  in  comparison  with 
Venus  De  Milo's,  as  well  as  an- 
nouncing the  title  picture. — E.  R. 
Rogers,  Howard,  Atlanta. 


"The  Amateur  Gentleman" 
(First  Nat'l.) 
An  extensive  newspaper  advertising 
campaign  was  used  in  three  leading 
papers.  Two  days  prior  to  opening 
a  2x10  was  used  in  the  Times  and 
Star.  One  day  prior  to  the  opening 
a  3x8  was  used  in  the  Times  and 
Star,  a  2x5  in  the  morning  Post  In- 
telligencer. Saturday  morning's 
carried  a  3x8,  Star,  same  sized  ad;  the 
Tmies,  a  1x2.  Sunday's  Times  and 
P.I.  both  carried  a  3x8.  Monday's 
Times  and  Star  each  carried  a  2x2. 
Tuesday,  the  same  sized  space  in  all 
three  papers.  Wednesday's  Post  In- 
telligencer carried  a  2x2;  the  Times 
and  Star  a  2x4.  Thursday's  Post  In- 
telligencer, Times  and  Star  a  2x2; 
Friday  morning's  Post  Intelligencer 
a  2x2.  It  will  be  noticed  that  the 
advance  campaign  was  carried  on  two 
days  prceeeding  the  opening.  The 
material  used  in  this  campaign  was 
made  from  mats  as  used  in  press 
books. — Leroy  V.  Johnson,  Liberty, 
Seattle. 


"One  Minute  to  Play" 
(F.  B.   O.) 

Conducted  contest  by  means  of  cou- 
pons printed  in  leading  newspaper, 
for  the  most  popular  football  player. 
Contest  ran  entire  week  of  the  show- 
ing, the  newspaper  giving  the  theater 
and  the  picture  columns  of  sport- 
page  publicity  each  day.  Prizes  were 
awarded  from  the  stage  on  the  last 
day  consisting  of  A  Silver  Red 
Grange  trophy  for  first  prize,  foot- 
ball shoes  and  a  three  months'  pass 
to  the  theater  for  second,  a  six- 
months'  pass  for  third,  and  for  fourth 
and  fifth  places,  a  three-month's  pass. 
Interest  was  stirred  up  through  the 
contest  and  a  total  of  6,008  votes  were 
cast  through  a  newspaper  with  a 
circulation  of  a  little  over  15,000,  an 
excellent  average.  Business  benefited 
accordingly. — Walter  Finney,  Gillioz, 
Springfield,    Mo. 


"Take  It  From  Me" 
(Universal) 

Concentrated  on  catch-line  adver 
ising.  Small  ads,  set  in  regular  read 
ng  matter  type  and  with  the  usual] 


Economical  Electric  Flash  Sign 

A  SAVING  of  thousands  of  dollars  on  electrical  equipment  can 
be  effected  with  a  new  flash  sign  idea,  according  to  Bob  Har- 
vey, publicity  director  of  West  Coast  Theaters.  He  has  the  house 
employees  cut  out  four-foot  letters  of  beaver  board,  spelling  out 
the  name  of  the  attraction  or  star.  These  are  enamelled  shiny  white, 
with  25-candle  power  globes  attached,  wired  and  mounted  on  the 
roofs  of  theater.  They  can  be  seen  and  read  for  four  or  five  blocks. 
Thus  at  very  small  cost  he  obtains  the  same  results  as  could 
be  secured  by  spending  hundreds  of  dollars  for  electrical  equipment. 
House  electricians  can  rig  up  motors  to  operate  on-and-off  flashers 
tor  the  sign.  However,  before  any  manager  attempts  to  carry  out 
this  idea  he  must  be  sure  that  the  city  officials  will  permit  it.  Many 
cities  require  that  the  work  be  done  by  an  electrical  company,  using 
metal  for  the  letters  made  by  union  employees.  The  beaver  board 
stunt  saves  this  expense  and  gives  the  same  results  at  one-tenth  the 
cost — if  the  theater  can  get  away  with  it. 


"advt."  omitted,  were  scattered 
throughout  the  local  paper.  These 
would  start:  "Mrs.  Brown  says,"  or 
Mrs.  Jones,  Mrs.  Smith,  Mrs.  Lewis 
or  any  other  common  surname.  This 
immediately  created  attention,  for  the 
readers,  being  humanly  curious,  won- 
dered whether  that  was  "Mattie 
Brown"  or  "Sarah  Brown"  and  what 
she  had  said  and  why  she  had  her 
name  in  the  paper  anyway.  The 
copy  would  go  on  in  this  vein:  "I  was 
at  the  New  Grand  this  afternoon  and 
I  think  "Take  It  From  Me"  is  the 
greatest  picture  I  have  ever  seen." 
Fifteen  of  these  small  ads,  each  with 
different  copy  but  all  similar  in  style, 
were  used  the  day  the  picture  opened. 
— New  Grand  Mexico,  Mo. 


"Upstage" 
(M-G-M) 
Cooperated  with  the  News-Tribune 
in  a  color  contest  that  had  all  the 
boys  and  girls  burning  midnight  oil 
in  an  endeavor  to  win  one  of  the 
pretty  prizes.  Pictures  of  a  Holly- 
wood dollie  and  a  Hollywood  Dollie 
Theater  were  inserted  in  the  news- 
paper. Each  contestant  was  required 
to  cut  out  the  pictures  and  paste  them 
on  a  clean  sheet  of  white  paper  or 
cardboard,  and  then  color  it  with 
either  crayons  or  paints.  The  Holly- 
wood Dollie  picture  in  this  instance 
was  supposed  to  be  that  of  Norma 
Shearer  who  plays  the  lead  in  "Up- 
stage." This  fact  was  prominently 
mentioned  in  the  newspaper. — J.  P. 
Harrison,  Hippodrome,  Waco,  Tex. 


"We're   In  the  Navy  Now" 
(Paramount) 

Three  days  in  advance,  two  men 
were  dressed  in  ill-fitting  sailor  uni- 
forms with  signs  on  their  backs  read- 
ing, "See  Raymond  Hatton  and  Wal- 
lace Beery  in  We're  In  the  Navy 
Now."  The  men,  when  not  walking 
the  streets  were  in  stores,  banks,  and 
other  public  places  where  they  came 
in  contact  with  the  public.  Saturday 
morning  prior  to  opening  the  Uni- 
versity of  Florida  staged  a  football 
parade  through  down-town.  Bringing 
up  the  rear  of  the  parade,  was  the 
"ballyhoo"  working  again.  This  time, 
the  two  men  in  sailor  uniforms  were 
carrying  a  20-foot  banner  advertising 
the  picture. — Guy  O.  Kenimer,  Ar- 
cade, Jacksonville,  Fla. 


"The  Winning  of  Barbara  Worth" 
(United  Artists) 

This  comprehensive  campaign  got 
the  desired  results.  Posted  twenty- 
five  24-sheets,  500  1-sheets  and  1,000 
window  cards;  a  series  of  large  space 
hand  lettered  pictorial  newspaper  ads; 
25,000  special  heralds  given  house-to- 
house  distribution;  restaurant  menu 
card  tie-up;  public  library  book  mark 
tie-up;  special  newspaper  screening 
tied  up  with  Piggly-Wiggly  for  special 
distribution  of  1,000  heralds  in  each 
of  fifty  stories,  with  window  cards 
also  displayed;  special  Liberty  News 
four-page  newspaper  distributed  to 
25,000  people  on  the  streets.  Used 
street  car  banners  for  second  week 
in  addition  to  newspaper  space. — Sam- 
uel Carver,  Liberty,  Kansas  City. 


"Ben  Hur"  Continues  in  Berlin 

Berlin — "Ben  Hur"  continues  its 
indefinite  run  here.  Nearly  100,000 
persons  have  seen  the  picture  and  to 
celebrate  the  event,  the  management 
will  award  a  prize  to  the  100,000th 
person  entering  the  theater. 


Italian  Film  Man  Dead 

Rome — Ernesto  Ovazza,  one  of  the 
founders  of  the  Stefano  Pittaluga 
Co.,  has  passed  away.  He  was  the 
oldest  member  of  the  local  film  fra- 
ternity. 


Los  Angeles — James  Young  has 
completed  direction  on  "Driven  From 
Home"  for  Chadwick.  The  cast  in- 
cludes Virginia  Lee  Corbin,  Anna 
May  Wong,  J.  Sojin,  Sheldon  Lewis, 
Virginia  Pearson,  Melbourne  Mc- 
Dowell, Eric  Mayne  and  Fred  War- 
ren. 


Cameo  Gets  German  Film 

"The  Way  to  Strength  and 
Beauty,"  a  German  picture  described 
as  dealing  with  a  sort  of  aesthetic 
hygiene  in  an  instructive  way,  and  in 
a  human  interest  way,  showing  ideal 
types  of  men,  women  and  children 
dancing  and  exercising,  will  be  shown 
soon  by  the  Film  Arts  Guild  at  the 
Cameo.  The  whole  appeal  of  the 
piece  is  to  return  to  the  standard  of 
physical  aesthetics  moulded  on  the 
Greek  and  Roman  ideas. 


BUILD  BUSINESS 


Because  they  are  the 

BEST 


and 


ONLY 

Trailers  with  Actual 

Scenes  from  Each 

Picture. 


NATIONAL  SCREEN  SERVICE,  Inc. 

Distributing  throughout  the  United  States  from 

CHICAGO  -   NEW  YORK  -  LOS  ANGELES 

845  S.  Wabash  Ave.       130  West  46th  St.  1922  S.  Vermont  Ave 


S'LONC  OLD  WESTERNS! 

A  New  Day  will  dawn  for  Outdoor  Drama  when 


First  National  introduces  the 

FIRSTwbtirnSIAR-EPIC 


■■■ 


Smash!  -Clatters- Plunk: -Right  out  the  window  go  the 
old  "Western"  standards! 

Here's  a  new  yardstick  to  measure  all  future  action-dramas  by. 
you've  Played  Star  Westerns -and  made  money- 
Tou've  Played  Western  Epics -and  made  money- 
But  when  you  Play  BOTH  in  ONE -it'll  be  like  offering 
them  Rolls-Royces  for  the  price  of  Fords! 


_^r 


Charles  R.Rogers  presents 

KEN  M AYNARD 

n*?OVERUND  STAGE 

With  KATHLEEN  COLLINS  Storu  by  MARION  JACKSON 
Directed  bif  "Produced  under  management 

ALBERT  ROGELL  HARRY  T.  BROWN 


3ir/>t 
national 


BUILT  as  Special/ 

BILLED  to  you  as  a  Fitst  Run  Feature 

A  Hut  national  Picture 


Member*  f  Motion  Picture  Producers  md  Distributors  of  America  Inc.*- Will  Hays  Pmvitnl 


%$w 


^NEWSPAPER 
•  FILMDOM 


ALL  THE  NEWS 
ALL  THE  TIME 


rOL.  XXXIX     No.  3 


Tuesday,  January  4,  1927 


Price  S  Cents 


The  Leader 


the 


un- 


B  ROADWAY  sits  in 
high  places  as  the 
crowned  king  of  the  amuse- 
lent  world.  If  ever  doubts  pre- 
ailed,  last  week's  business  neat- 
f  knocked  them  into  a  cocked 
at. 

In  detail,  the  grosses  are  to 
e  found  elsewhere  in  this  edi- 
on.  They  are  significant.  Like- 
rise  are  they  most  interesting, 
"hey  constitute  a  pertinent  rec- 
rd  of  the  money-making  pow- 
rs  of  the  picture  theaters  on  the 
ig  street. 

An  Imposing  Total 

True  it  was  a  holiday  week  and  al- 
ays  a  big  one  in  theater  annals, 
ut  what  fond  ravings  of  the  imagi- 
ition  could  conjure  up  this  dream: 
hat  IS  theaters  exhibiting  motion 
ctures  could  or  would  gross  $437,- 
58  in  a  seven  day  period?  Yet  that 
exactly  what  occurred.  Add  to 
lat  $20,018  secured  through  mid- 
ght  shows  on  New  Year's  Eve  and 
)u  arrive  at  a  total  of  $457,706. 

Records  were  smashed.  Credit  the 
<tra  show  New  Year's  eve.  The 
aramount  went  to  a  new  high.  The 
riterion  with  "Beau  Geste"  marked 
new  peak  for  both  house  and  pic- 
ire.  It  is  interesting  that  "What 
rice  Glory"  did  its  best  week's  busi- 
es without  the  aid  of  the  extra 
jrformance.  "Michael  Strogoff" 
id  "Potemkin"  touched  new  levels, 
sisted  by  the  additional  show.  The 
eek  was  a  healthy  one  from  any  and 
1  angles. 

Over  at  United 

Chap  by  the  name  of  Joe  Schenck 
intinues  to  saw  wood  in  his  own 
Fective  manner.  The  lovely  Cor- 
ne  Griffith  has  signed  to  make  one 
cture  for  United  Artists.  Never 
scount  this  star's  drawing  power. 
averal  years  ago  she  began  the  first 

a  series  of  12  for  Asher,  Small  and 
ogers  and  First  National.  Now 
ith  "Trie  Lady  in  Ermine"  at  the 
rand  and  one  more  to  go  under  the 
d  contract,  she  stands  right  up 
ont  with  the  rest  of  the  leading 
chts  among  women  stars.  Fred 
iblo,  consistent  box-office  director. 
glance    at    his    record    proves    it) 

another  addition  to  the  growing 
mily. 

Schenck  is  rapidly  perfecting  his 
ins.  Remember  when  he  promised 
i  pictures  a  year  for  United?  That 
H<al  is  being  realized  faster  than  it 
Bis  generally  supposed  would  be  the 
ise. 

KANN 


15  Houses  Gross  $457,706  During 

Holiday  Week  for  Broadway  Record 

A  new  Broadway  motion  picture  box  office  record  was  established  the 
past  week  when  holiday  crowds  brought  in  $457,706  to  15  houses.  This  new 
high  mark  was  partly  attributable  to  special  midnight  shows  New  Year's 
Eve,  at  nine  houses,  receipts  aggregating  more  than  $20,000.  Exclusive  of 
special  performances  the  total  gross  was  about  $437,688. 

Several  records  were  shattered  by  the  extraordinary  business.  The 
Paramount  roadshow  department  yesterday  stated  that  "Old  Ironsides" 
broke  the  world  two-a-day  week  record  when  it  pulled  $29,797  into  the 
Rivoli  till.  At  the  Criterion  "Beau  Geste"  was  reported  to  have  made  a 
new  house  single  week  record  with  $16,382.  The  Paramount,  with  a  take 
of  $81,000,  created  a  new  high  mark,  the  previous  record  being  $80,600. 
New  week  records  for  their  respective  runs  were  made  by  "What  Price 
Glory,"  and  "Michael  Strogoff." 

Grosses  for  the  week,  not  including  the  Special  midnight  performances, 
are  as  follows: 

Theater  Seats  Price  Range 

♦Astor       1,120  $1.10— $2.20 

Cameo       549  .50 —     .75 

Capitol        5,450  .50—1.65 


•Central        922 

'Colony      1,980 

Cohan       1,111 

'Criterion       608 

•Embassy       596 

'Harris        1,051 

Hippodrome       6,100 

Mark    Strand    2,900 


Paramount 


Rialto 


4,000 


1,960 


•Rivoli         2,200 

•Warners      1,380 


1.10—  2.20 

1.10—  2.20 

1.10—  2.20 

1.10—  2.20 

1.10—  2.20 

1.10—  2.20 

.25—  .75 

.35—  .75 


.40—     .99 


.35—     .99 


1.10—  2.20 
1.10—  2.20 


Feature  Gross 

"The     Big     Parade" $21,176 

"The    Gorilla    Hunt" 6,408t 

"Valencia"    ("A    Little 

Journey"     one    day) 65,998 

"The    Fire    Brigade" 14,055 

"The   Better  'Ole" 31,214 

"Michael    Strogoff"     14,500 

"Heau     Geste"     14,982 

"Tell    It    to    the    Marines" 14,376 

"What    Price   Glory" 19,168 

"Jim    the    Conqueror" 41,600 

"Twinkletoes" 

("The    Lady    In    Ermine" 

one    day)     34,500t 

"The  Cheerful  Fraud" 
("Hotel  Imperial" 

one  day)    77,200 

"We're  in  the  Navy  Now" 
("Sorrows  of  Satan" 

one  day)    25,800 

"Old  Ironsides"    29,797 

"Don    Juan"     26,914 


Total        $437,688 

t Includes    midnight   show   gross, 
bettered    its    previous    week's    gross    of    $10,200 


•Indicates  house  on  two-a-day  policy. 
The    Biltmore    reports    that    "Potemkin 
considerably. 

The    Colony,    Cohan,    Criterion,    Hippodrome,    Paramount,    Rialto.    Mark    Strand,    Cameo 
and    Warner's    grossed    $20,018    at    midnight    shows  on   New  Year's  Eve. 


OPPENSIVE  CONTINUES 
INN.  J.  "BLUE"  WAR 


New  Jersey's  Sunday  closing  cam 
paign  now  raging  in  a  number  of 
points  throughout  the  state,  witnessed 
three  new  offensives  Sunday,  aban- 
donment of  one  plan  to  start  a  fight 
on  the  issue,  and  action  taken  by  one 
community  to  prevent  Sunday  show? 
this   year. 

Shows     were     attempted     at     Red 
Bank,    Dunnellen    and    Woodbridge. 
{Continued  on  Page  7) 


Producing  In  Germany 

Production  of  P.D.C.  pictures  _  in 
Germany  has  been  started,  according 
to  William  M.  Vogel,  general  man- 
ager of  Producers  International,  for- 
eign division  of  P.D.C.  The  unit  is 
the  Deutsches  P.D.C.  Filmfabrika- 
(Continued  on  Page  6) 


Vitaphone  Work  Resumed 

Synchronization  of  a  number  of 
short  entertainments  with  artists  of 
the  Metropolitan  Opera  Co.,  has  been 
resumed  by  the  Vitaphone  Corp. 


CORINNE  GRIFFITH  TO 
MAKE  FILM  FOR  U.  A. 


Los  Angeles — Corinne  Griffith  has 
been  signed  to  make  one  picture  for 
United  Artists  release.  She  is  to  re- 
ceive a  salary  of  $12,500  weekly  and 
a  share  of  the  profits,  it  is  stated. 
The  negative  cost  will  be  a  maximum 
of  $500,000.  Under  the  terms  of  the 
arrangement,  25  per  cent  of  the  gross 
is  to  be  charged  to  distribution,  with 
United  Artists  paying  the  cost  of  ad- 
(Continued  on  Page  7) 


Block  Booking,  Issue 

Washington  Bureau  of  THE  FILM  DAILY 
Washington — Charging  the  Fed- 
eral Trade  Commission  with  attemp- 
ting to  "Slow  the  entire  motion  pic- 
ture industry  to  a  competitive  pace 
which  the  poorest  competitor  can 
(Continued    on    Page    2) 


Famous  Re-signs  De  Putti 

Hollywood  —  Differences  between 
Famous  and  Lya  De  Putti  have  been 
adjusted  and  a  new  contract  signed, 
it  is  understood. 


$38,000,000  PAID  U.  S. 
BY  BRITISH  IN  1926 

Rental  Increase  This  Year 

Seen  Despite  Campaign 

For  Quota 

London— During  1926,  $38,000,000 
was  paid  American  distributors  by  the 
British  Isles  and  Dominions  as  ren- 
tals for  pictures  exhibited,  according 
to  figures  issued. 

These  returns  are  expected  to  be 
greatly  increased  during  the  new 
year,  it  is  stated,  despite  the  move- 
ment afoot  to  limit  American  imports 
to   encourage    British   production. 


Starts  Feb.  1 

Emanuel  Cohen,  at  present  editor 
of  Pathe  News,  has  resigned  to  be- 
come editor  of  Paramount  News, 
which  as  first  noted  in  THE  FILM 
DAILY,  will  make  its  debut  on  Sept. 
1.  While  Cohen  will  devote  the 
major  portion  of  his  activities  toward 
(Continued  on  Page  7) 


9  Films  Started 

Los  Angeles — Nine  pictures  were 
started  yesterday  at  the  Lasky  Studio, 
the  greatest  production  day  in  the 
studio's  history.  Three  more  pictures 
are  to  start  this  month.  Those  placed 
in  work  are:  "Looie  the  Fourteenth," 
with     Wallace     Beery     as     star     and 

(Continued  on  Page   6) 


Award  Upheld 

Little  Rock,  Ark. — Findings  of  the 
Dallas  arbitration  board  which  denied 
damages  to  J.  M.  Esnor,  Crescent 
owner  against  Warners  (Vitagraph) 
for  breach  of  contract  were  upheld  in 
District    Court   her  . 

Six  pictures  were  involved  and 
(Continued  on  Page  7) 


Schenck  Signs  Niblo 

Los  Angeles — Fred  Niblo  has  sign- 
ed a  long-term  contract  with  United 
Artists,  Joseph   M.   Schenck  announ- 
ced.    Under  its  terms,  he  returns  to 
(Continued    on    Page    2) 


Silverman  Promoted 

Edwin  Silverman  has  been  ap- 
pointed sales  manager  for  Warners 
by  Sam  E.  Morris.  He  will  spend 
the  greater  part  of  his  time  in  the 
field.  Silverman  has  been  division 
(Continued  on  Page  6) 


Plunkett  111 

Joseph    Plunkett,    Strand   manager, 
is  confined  to  his  home  with  illness. 


THE 


■e&H 


DAILY 


1"  "WUP         lilWP— PW|C 

Tuesday,  January  4,  1927 

wmmmmmnmrtMymMmummmmm^mm* 


ifeHEWSPAPER 
<FILMDOM 


Vol.XXXIXNo.  3     Tuesday,  Jan.  4. 1927    Price 5 Cents 


JOHN  W.  ALICOATE 


Publisher 


Published  daily  except  Saturday  and  holidays 
•t  1650  Broadway,  New  York,  N.  Y.,  and 
copyright  (1927)  by  Wid's  Films  and  Film 
Folks,  Inc.  J.  W.  Alicoate,  President  and 
Treasurer;  Maurice  D.  Kami,  Editor;  Don- 
ald M.  Mersereau,  Business  and  Advertising 
Manager;  Ralph  Wilk,  Traveling  Represen- 
tative. Entered  as  second-class  matter  May 
21,  1918,  at  the  post-office  at  New  York, 
N.  Y.  under  the  act  of  March  3,  1879. 
Terms  (Postage  free)  United  States,  outside 
of  Greater  New  York,  $10.00  one  year;  6 
months,  $5.00;  3  months,  $3.00.  Foreign, 
$15.00.  Subscribers  should  remit  with  order. 
Address  all  communications  to  THE  FILM 
DAILY,  1650  Broadway,  New  York,  N.  Y. 
Phone  Circle  4736-4737-4738-4739.  Cable  ad- 
dress: Filmday,  New  York.  Hollywood, 
California — Harvey  E.  Gausman,  Ambassa- 
dor Hotel:  'Phone,  Drexel  7000  and  Wash- 
ington 9794,  London — Ernest  W.  Fredman, 
The  Film  Renter,  58,  Great  Marlborough  St., 
London,  W.  I.,  Paris — La  Cinematographic 
Francaise,   5,   Rue  Saulnier. 


This  Year's  Price  Changes  in  Film  Stocks 

The  following  record  of  the  year's  fluctuations  in  the  prices  of  film 
issues,  both  stock  exchange  and  curb,  gives  a  graphic  analysis  of  how  motion 
picture  stocks  fared  in  various  periods.  For  those  issues  listed  on  the  Stock 
Exchange,  total  sales  for  the  year  is  also  given. 


High 

Am.    Seat,    vtc 45  At 

Am.    Seat,    pfd 4SM 

Balaban   &   Katz 76l/2 

Eastman    Kodak    136^4 

Famous    Players     .  .  .  .\27A 

Fam.    Play.   Pfd 124^ 

Film    Inspect 10J4 

First    Nat'l.    pfd 107 

Fox    Film    "A" 85 

Fox    Theaters    "A"...   34 y% 

Intern'l    Project 15J4 

Loew's,   Inc 48 Yi 

Metro-Gold,    pfd 25 Ji 

M.    P.    Cap.    Corp 23 /2 

Pathe    Exch.    "A" 83 

Paramount  B'way.    ...   98 J4 
Trans-Lux    Screen    ...    14 

Univ.    Pict.    Pfd 98J4 

Universal   Pictures    . .  43 
Warner    Pictures   "A"  69!4 
Warner    Pict 65 


Date 

Low 

Date 

Total  Sales 

June 

32'/s 

July 

Nov. 

367A 

Oct. 

June 

61 

Sept. 

Dec.  27 

106% 

May  30 

210,500 

June  1 1 

103J-6 

Jan. 19 

2,437,250 

Dec.    6 

150 

Mar.  31 

35.90C 

Sept. 

3A 

May 

Feb.  13 

96 

May  18 

12.30C 

Jan.    2 

55H 

Mar.  31 

963,700 

Jan. 

19 

March 

Jan. 

9 

April 

Dec.    6 

34% 

Mar.  2 

1,003,700 

Nov.  24 

22 'A 

Jan.  8 

46,300 

June    3 

10% 

Dec.  28 

203,400 

Jan.    7 

32  A 

Nov.  30 

730,400 

Sept.  7 

94 

Mar.  29 

Jan. 

6A 

May 

Dec.  17 

90 

Mar.  8 

6,400 

Dec 

29A 

July 

Sept. 14 

12 

June  11 

3,303,500 

Sept. 

8 

July 

Financial 


For  the  simple  reason  that  the  market 
broke  suddenly  on  all  sides  yesterday.  Tran 
Lux  Screen  was  outstanding,  merely  because 
it  was  the  only  film  stock  that  enjoyed  a 
perceptible  rise,  turning  over  1000  shares  to 
a  H  gain.  Warner's  curb  issue  and  Fox 
Film  "A"  were  the  only  stocks  that  dropped 
more  than  a  point.  The  rest,  when  they 
weren't  resting  closed  at  fractional  declines. 
In  the  next  column  of  this  page  is  given  a 
record   of  the  year's  highs  and   lows. 


Quotations 

High 

Low 

Close 

Sales 

stocks. 

Am.    Seat.    Vtc.  . . . 

44  A, 

44 

44 

400 

Am.     Seat.     Pfd 

44 

44 

44 

100 

*  Balaban    &    Katz.  . 

63A 

*Bal.    &    Katz    Vtc. 

73A 

Eastman    Kodak    .  . 

133 

128 

128 

800 

Famous    Players     . 

114% 

113H 

113/8 

4,100 

♦Fam.    Play.    Pfd.. 

121/8 

*Film    Inspect.     .  . 

5 

♦First     Nat'l.     Pfd 

100 

Fox    Film    "A"... 

70Vt 

70 

70A. 

1,100 

Fox    Theaters    "A" 

225/r 

22% 

225/g 

200 

♦Intern'l    Project. 

12J4 

48A 

47'/» 

47  A 

10,300 

Metro-Gold.   Pfd.    . 

24  7/s 

247/, 

24% 

300 

M.   P.   Cap.   Corp.. 

12A 

12 

12 

800 

Pathe    Exch.    "A". 

41^4 

38  A 

3&A 

2,30C 

Paramount     B'way. 

98 '4 

98 

9&y4 

28 

ttRoxy   Class   "A" 

30 

27A 

ttRoxy    Units     ... 

32 

29A 

ttRoxy   Common    . 

9 

8 

Skouras     Bros. 

46 

46 

46 

♦♦Stan.    Co.    of   Am 

83/ 

Trans-Lux  Screen 

7% 

7% 

7% 

1.00C 

♦Univ.    Pict.    Pfd. 

98/ 

♦Universal    Pictures   .... 

37 

Warner   Pictures.. 

32A 

30% 

30/ 

1,600 

Warner    Pict.    "A" 

42 

40% 

41 

10,200 

*  Last    Prices   Quoted 

t   Bond   Market 

**  Philadelphia   Market     tt   Bid 

and    Ask 

Schenck  Signs  Niblo 

(Continued  from  Page  1) 
M-G-M  to  make  one  picture  yearh 
for  three  years.  The  pictures  foi 
United  Artists  are  to  be  known  a 
"Fred  Niblo  Prod."  Niblo  now  is 
directing  Norma  Talmadge  in  "Ca- 
mille." 


BUCHHETSTER 

Motion   1'i.cliu -p  Film 

I ARORAI ORY 

\R  J       II  II ;ES 

245  W.  55th  St.  -  Columbus  9240 
Special  Rush  -Service 


Block  Booking,  Issue 

(Continued  from  Page  1) 

maintain."  Famous  yesterday  filed 
with  the  Commission  a  new  brief 
denying  the  various  charges  of  the 
Government  and  again  reiterating  the 
belief  that  block  booking  now  re- 
mains the  only  serious  issue  in  the 
case. 

The  Commission,  it  is  added  in  the 
brief,  has  been  held  by  the  Supreme 
Court  to  have  no  authority  to  compel 
competitors  to  a  common  level  as,  is 
contended,  is  being  attempted  in  this 
case. 

Denying  again  that  Famous  is  a 
monopoly,  the  brief  asserts  that 
ownership  of  theaters  is  lawful,  and 
that  in  both  production,  distribution 
and  exhibition,  it  has  as  many  com- 
petitors today  as  it  ever  had. 

Centering  their  attention  upon  the 
question  of  block  booking,  counsel 
for  the  company  declares  that,  as 
practiced  by  Famous  Players  it  does 
not  require  exhibitors  to  buy  "all  or 
none"  of  the  pictures  offered.  There 
are  no  "indispensable"  pictures,  as 
claimed  by  the  Commission,  to  which 
others  less  popular  are  tied  in  order 
to  force  the  whole  upon  exhibitors; 
and  first-class  first-run  theaters  are 
not  used  to  make  certain  pictures  in- 
dispensable  to  other   exhibitors. 

Of  322  contracts  produced  by  the 
respondent  during  the  case,  it  is 
pointed  out,  only  31  were  for  all  the 
pictures  in  a  single  block,  while  98 
were   for   but   one   picture   each. 

"The  fact  that  block  booking  is  and 
always  has  been  the  universal  custom 
of  the  business  argues  strongly  in 
favor  of  its  fairness,"  it  is  asserted. 
"Block  booking,  since  it  involves  no 
'tying'  or  'exclusive'  contracts  and 
comprises  not  pictures  that  are  'in- 
dispensable,' is  only  wholesale  or 
combination  order  selling,  and  is 
lawful  per  se,  even  if  (which  is  not 
the  fact  in  this  case)  the  exhibitor 
were  to  take  no  competitors  'pictures' 
so  long  as  he  is  satisfied  with  the 
quality  and  price  of  respondent's  pic- 
tures, and  even  if  it  were  beyond  the 
financial  ability  of  another  com- 
petitor' "  as  charged  by  the  Com- 
mission. 


"Crimson  Flash"  Bought  for  Serial 

^  "The  Crimson  Flash"  by  George 
Gray  has  been  purchased  by  Pathe 
for  its  next  serial  to  be  produced  in 
the  East. 


Off  for   Coast   Today 

Conferences  on  production  will  be 
held  and  arrangements  for  the  forth- 
coming sales  convention  completed 
by  a  party  of  First  National  execu- 
tives who  leave  for  the  Burbank  stu 
dios  today.  Heading  the  party  is 
Richard  A.  Rowland;  Natli  Barr, 
Russian  star  recently  signed  by  the 
company;  Ned  E.  Marin,  sales  man- 
ager; Mrs.  Florence  Strauss,  scenario 
editor;  Charles  Rogers,  producer  of 
Ken  Maynard  features,  and  Mrs. 
Rogers,  and  D.  S.  Squires,  manage 
for  Richard  Barthelmess,  are  in  the 
party.  Rowland  returns  in  about 
four  weeks. 


Roach  to  Continue  Policy 
Culver  City — Hal  Roach  will  con- 
tinue his  policy  of  "big  names"  for 
comedies  during  1927.  Negotiations 
are  under  way  with  several  stars,  it 
is  stated. 


Kastner    Back    from    Europe 
L.  C.  Kastner  of  Inter-Ocean  Film 
Corp.    has    returned    from    a    trip    to 
Europe. 


Wilcox   On   His   Own 

London  —  On  completion  of 
"Madame  Pompadour,"  Herbert  Wil- 
cox will  make  "Mumsie"  with  Paul- 
ine Frederick  starred.  This  is  to  be 
an  independent  venture  and  will  not 
in  any  way  be  connected  with  British 
National. 


Zanuck  Named  Warner  Aide 
Los  Angeles — Darry  Francis  Za- 
nuck has  been  appointed  assistant  to 
Jack  Warner.  He  will  continue  to 
write  scenarios  supervising  produc- 
tion  of  his  own   and   other   stories. 


If  You  Are  in  the 


Market  for  Any  Kind  of 

MOTION  PICTURE 
APPARATUS 

CONSULT     US-AND    SAVE 
MONEY 
SEND  I  OR  OUR  PRICE  LIST 

tpiuwrcHBys 

▼▼110  West  32*'Sr..Newyork.N.y.** 

Phon»    Penna.    6564 

Motion  Picture  Department 


I 


9  YEARS  AQO  TODAY    | 

-IN f 

The  Film  Daily  { 


A.  H.  Woods,  theatrical  pro- 
ducer, was  planning  to  have 
films  of  his  plays  circulate  in 
one-night  stands  while  the  stage 
production  played  the  big  cities, 
to  help  boost  the  film  version. 

Today  t/ie  film  version  boosts 
the  stage  play — and  makes  more 
money  for  all  concerned. 


i 


New   Philadelphia   Record 

Philadelphia  —  "Old  Ironsides," 
with  $24,613  taken  in  during  the  holi- 
day week  at  the  Aldine,  is  reported 
to  have  established  a  new  two-a-day 
figure   for   Philadelphia. 


36  in  T.  U.  S.  Chain 

Medina,  N.  Y. — Theatrical  Utilities 
Service  Co.,  operating  35  houses  in 
western  New  York,  has  purchased 
the  Allen  and  will  rearrange  the  seat- 
ing arrangement  and  install  a  new 
organ.     Rae  Rowan  is  manager. 


Reichenbach    to    Coast 
Harry     Reichenbach    leaves    today 
for  a  ten  days'  trip  to  Coast  studios 


HAL  ROACH 

PR£S£NTS 


MABEL  NORMAN  D, 
*jAnythinp  Once/" 

JAMES  FINLAYSON  -*,th-  MAX  DAVIDSON 


This  is  a  Cornerblock"  cut  furnished 
FREE  for  all  Pathecomedies  at  youi 
Exchange. 


LOBBY  FRAMES 

."     OF  THE  BETTER  KIND 

LIBMAN-SPANJER   CORP. 

1600  Broadway  New  York  City 

Tel-Chickerinc  5550  Show  Room 


AMALGAMATED 
VAUDEVILLE  AGENCY 

Attractions  for 
Picture  Theatres 

Standard    Vaudeville    Acts 

1600  Broadway,  New  York  City 
Phone  Penn.    3580 

■  --"■-"----■- ■* 


Exhibitors  Herald 


takes  the  occasion  of  the  opening  of  the  New  Year  to 
make  heartfelt  acknowledgement  to  the  motion  picture 
industry  for  the  support  and  co-operation  which  has 
enabled  it  during  the  past  year  to  assume  definitely  the 
position  of  leadership  among  the  weekly  motion  picture 
trade  publications. 

In  the  year  just  ended  the  progress  of  "Exhibitors 
Herald,"  in  all  its  departments  and  in  all  of  its  activities, 
has  been  rapid  and  conclusive — bringing  the  publica- 
tion  to  the  vantage  position  of  having  been  privileged 
during  1926  to  publish  the  largest  volume  of  paid  adver- 
tising of  any  publication  in  the  industry;  and  this  dis- 
tributed to  what  is  generally  recognized  as  the  largest 
list  of  bona  fide  exhibitor  subscribers  which  has  yet  been 
gained  by  any  publication  in  the  field. 

The  responsibility  that  is  a  part  of  this  position  of 
leadership  is  recognized — fully  and  completely;  and  dur- 
ing the  coming  year,  as  well  as  in  succeeding  years,  it 
shall  continue  to  be  the  aim  of  "Exhibitors  Herald"  to 
serve  the  motion  picture  industry,  in  all  of  its  branches, 
well  and  faithfully. 

MARTIN  J.  QUIGLEY, 

Publisher 


Denny  has  established  himself  celluloid 
king  of  farceurs*    A  wow" 


— Dorothy  Herzog,  Daily  Mirror 


With  Gertrude  Olmstead,  Otis 
Harlan,  Emily  Fitzroy,  Charles 
Gerrard,  Gertrude  Astor — 
adapted  by  Rex  Taylor  from 
the  story  by  K.  R.  G.  Browne 


i 


\ 


"Highly  amusing  comedy.  A  con- 
stantly merry  piece.  Delightful 
suspense.  Excellent  situations 
well  timed.  One  is  kept  laugh- 
ing." 

— Mordaunt   Hall, 

New   York  Times 


"Reginald  Denny  continues  to 
turn  out  one  amusing  comedy 
after  the  other.  The  film  is  great 
entertainment." 

— Rose    Pelswick, 
Evening  Journal 


"Full  measure  of  fun  drawn  out 
of  this  theme.  Capital  material 
for  Denny.  Audience  enjoyed  it. 
Excellent      light      entertainment. 

Smartly  paced  farce.  Uniformly 
amusing." 

— Palmer  Smith 
Evening    World 


"Exceptionally  amusing.    Proper- 
ly unaffected  and  humorous." 

— John  S.  Cohen,  Jr., 
The  Sun 


"  'The  Cheerful  Fraud'  is  funny." 

— Betty  Colfax 
Evening  Graphic 


2\ 


5  ik  V  / 


V  * 


"Cheerful  farce.  Well 
worth  seeing.  Denny 
is  fine." 

— Harriette  Underhill, 
Herald-Tribune 


"Good  humor.  Movie 
farce  star  deserving 
kindly  attitude  public 
lavish  upon  him." 

— Quinn  Martin, 
The   World 


The  first  feature  made  by 
a    producer    other    than    Para- 
mount to  play  the  magnificent,   new 
PARAMOUNT  THEATRE  is  the  Reginald 
DENNY    Universal    Super    Comedy— "THE 
CHEERFUL  FRAUD"— booked  in  for  the 
week  of  December  26th.    AND  NOW  comes 
more   BIG    news— The   MARK    STRAND— 
Brooklyn's  finest  theatre  and  one  of  the  finest 
in    the    world    books    "THE    CHEERFUL 
FRAUD"  in  for  the  week  following  the  Para- 
mount run.    That  tells  the  BIGGEST 
booking  news  the  industry  has 
heard  in  many  a  season! 


"Decidedly  most  entertaining  fea- 
ture picture  shown  in  this  new 
Paramount  cinema  palace.  Best 
entertainment   of   holiday  week." 

— Katherine    Zimmerman, 
Evening   Telegram 


V     ,  J     UNIVERSAL 
*p  SUPER  COMEDY 


Presented  by 
CARL  LAEMMLE 


FOR    SHOWMEN 

100  1 

EXPLOIT- 0- GRAMS 


A  READY  EXPLOITATION 

G VIDE  THA  T  MEANS 

DOLLARS  A  T  THE  BOX  OFFICE 


IN  ADDITION  TO 

10  0  0 


OTHER  PAGES  OF  INTEREST 


IN  THE 

1927  Film 

Year  Book 


A  GREAT  BOOK 

COVERING 

A  GREAT  INDUSTRY 


9  Films  Started 

(Continued  from  Page  1) 
James  Cruze  as  director;  "Fashions 
for  Women,"  Esther  Ralston's  first 
starring  vehicle  and  the  first  direc- 
torial effort  of  Dorothy  Arzner; 
"Ritzy,"  Betty  Bronson's  first  star- 
ring picture,  to  be  directed  by  Rich- 
ard Rosson;  "Afraid  to  Love,"  with 
Florence  Vidor  as  the  star  and  E. 
H.  Griffith  the  director;  "Evening 
Clothes,"  Adolph  Menjou's  next  with 
Luther  Reed  directing;  "Special  De- 
livery," Eddie  Cantor's  second  com- 
edy, William  Goodrich  directing; 
"Confession,"  Pola  Negri's  next 
which  Lothar  Mendez  is  directing; 
a  picture  starring  Raymond  Griffith, 
with  Erie  C.  Kenton  directing,  and 
"Too  Many  Crooks,"  which  will  bring 
Mildred  Davis  back  to  the  screen. 
Fred  Newmeyer  is  directing. 


Producing  In  Germany 

(Continued  from  Page  1) 
tion    G.    m.b.    H.,   and   will   be    under 
direction  of  H.   E.  J.  Spearman,  Ber- 
lin manager. 

Mario  Bennard,  who  worked  for 
several  years  with  UCI  in  Italy,  and 
recently  made  a  picture  for  Ufa,  is 
directing  the  first  German  P.D.C. 
production.  National  Film  is  co-op- 
erating in  production  of  the  first 
group. 

National  Film  Aktiengesellschaft, 
Berlin,  will  release  the  first  group  in 
Germany,  while  P.I.C.  will  release  the 
product   elsewhere. 


Bennett   Bankrupt 

Listing  liabilities  at  $160,474.96  and 
estimated  assets  at  $21,982.70,  Harold 
W.  Bennett,  known  in  the  trade  as 
Whitman  Bennett,  has  filed  a  peti- 
tion in  bankruptcy  in   Federal  Court. 

Bennett  formerly  was  production 
manager  of  the  Famous  Long  Island 
studio  and  has  been  identified  with 
a  number  of  independent  production 
ventures.  He  formerly  owned  a 
studio  at  Yonkers  and  also  had  a 
studio  at  Glendale,  where  he  pro- 
duced a  series  of  Lionel  Barrymore 
productions,  some  of  which  he  di- 
rected. 


Silverman  Promoted 

(Continued  from   Page  1) 
manager    of    the    Chicago    and    Mil- 
waukee territories. 

Joseph  S.  Hummel  has  been  made 
manager  of  the  home  office  contract 
department,  while  Earle  Silverman 
will,  effective  immediately,  assume 
the  management  of  the  Chicago 
branch. 


De  Mille  Renews  Crisp  Contract 
Los  Angeles — Donald  Crisp  has 
been  signed  under  a  new  long  term 
contract  by  Cecil  B.  De  Mille.  Crisp 
has  just  completed  "Nobody's 
Widow"  a  Leatrice  Joy  starring  fea- 
ture. 


Mantell  Arrives 
Otto  B.  Mantell,  United  Artists 
manager  located  at  Cristobal,  Panama 
Canal  Zone,  arrived  in  New  York 
yesterday  for  a  week's  conference  at 
the  home  office. 


PUIL 

DALY 
SEE/ 

'  "Well,  there  hasn't 
been  a  war  picture  open 
on  Broadway  for  a  week 
and  that's  something  to 
be  thankful  for. — And 
speaking  of  the  big  things 
coming  in  1927  the  big- 
gest we  know  of  is  the 
Roxy.  Six  thousand  seats 
should  be  big  enough  for 
anybody." 


And  That's  That 


^^       By  PHIL  M.  DALY     S^^ 

NW.  REMOND,  former  manager 
•  of  the  Forsyth,  Atlanta,  will  not 
need  any  handicap  if  he  enters  the 
Spring  Film  Golf  Tournament,  for  in 
a  match  at  Lake  Wales,  Fla.,  he  was 
high,  winning  14  out  of  15  games  in 
team   match   play. 


Franklin  Pangborn  has  one  of  the 
most  unique  contracts  with  Metro- 
politan on  record.  He  has  been 
signed  for  a  picture  not  yet  chosen 
nor  was  the  duration  of  the  agree- 
ment   stipulated. 


"Laddie  Be  Good"  is  the  title  of 
Bill  Cody's  new  picture.  Sounds  like 
a  New  Year's  Resolution. 


Mildred  Davis  is  proud  of  the 
Lloyd  name.  As  her  male  lead  in 
"Too  Many  Crooks,"  she  will  have 
Lloyd   Hughes. 


Color  Series  Acquired 
Cranfield  &  Clarke  have  secured  dis- 
tribution   of   a   series   of   colored   pic- 
Lures    produced   by    Pinellas    Pictures 
Corp. 


Schine    Plans  2   More 

Rochester,  N.  Y—  The  Schine  The- 
atrical Enterprises,  Universal  subsid- 
iary, will  erect  two  more  neighbor- 
hood theaters  here,  to  cost  a  total  of 
$450,000.  and  seat  1,500  each.  Work 
will  start  soon  on  the  new  Lyell  Ave. 
house,  while  the  second  house  on 
Culver  Road,  will  be  built  later,  and 
will  be  equipped  for  stage  presenta- 
tions. The  Schine  interests  now 
operate  four  houses  here,  are  build- 
ing another,  and  one  in  Fairport. 


Famous  Authors  Film  Starts 
Los  Angeles — Frank  P.  Donovan 
has  started  production  of  "A  Cigar- 
ette Maker's  Romance,"  by  F. 
Marion  Crawford,  for  Famous  Au- 
thors Prod.  This  is  the  first  of  a 
series.  William  R.  Swigart  who  is 
associated  with  Donovan  in  editor- 
ship of  "The  M.  P.  Review,"  is 
editorial  advisor. 


Tuesday,  January  4,  1927 


DAILY  TO*  WHICH  MEAN  DOUJWS  FOB  SHOWMEN 


"Aloma    of    the    South    Seas" 
(Paramount) 
Because  a  tie-up  was  made  with  the 
Santa  Claus  Goodfellows  Club    broke 
a   few   city  ordinances   in   advertising 
Oilda  Gray  and  "Aloma  of  the  South 
Seas      when    both    star    and    picture 
Played  at  the   Palace.     Two  hundred 
cards   were   tacked   on   the   city   light 
posts  one  week  in  advance  of"  show 
!,"?.'     a"d     a     'arge     banner     readme 
OiIdaGray  a  Booster  for  the  Good 
tellows      was    hung   across    Main    St 
ar  X-fj  P*lace-      Beaverboard  cut-out- 
ot  Gilda  Gray  and  suitable  copy  about 
the    picture,    theater,    and    play    date 
were   placed   on   top   of  a   hotel   mar- 
quee at  the  busiest  corner  in  the  city 
— G.  B.  Stiff,  Palace,  Memphis,  Tenn 

"Don  Juan's  Three  Nights'* 
(First  Nat'l) 
Played  up  this  picture  to  the  limit 
and  gave  it  extensive  publicity  and 
exploitation.  Besides  getting  the 
fact  known  through  slides  and  trail- 
ers, secured  readers  in  the  news- 
papers, posted  the  city  with  lithos 
ot  various  sizes,  scattered  handbills 
and  heralds  throughout  Laredo  and 
hort  Mcintosh  and  used  the  tele- 
phone to  remind  folks  that  Lewis 
-Stone  was  at  the  theater.  Supple- 
mented this  with  a  theater  front  dec- 
oration and  exploitation  stunt.  A 
large  hand-painted  sign  in  attractive 
colors  hung  over  the  lobby  entrance 
underneath  which  were  stands  of  pic- 
tures, and  these  were  banked  on  both 
sides  by  lithographs  in  panels.— Jack 
Rowley,   Rialto,  Laredo,  Tex 


Long  Distance  Patrons 

THE  Exploitation  Section 
±  of  the  1927  Film  Year 
Book  soon  to  be  issued  is 
crowded  with  practical 
showmanship  stunts  for 
every  form  of  publicity.  It 
v%  i  i  become  the  exhibitor's 
permanent  exploitation 
manual  throughout  the 
year.  Every  stunt  a  proved 
p  Usr  at  the  box-office. 
Here  is  one: 

Srnd  out  postcards  to  pa- 
tions  living  in  the  suburbs, 
oitering  suitable  reward  to  the 
person  coming  the  longest  dis- 
tance to  see  the  picture  adver- 
tised. They  must  bring  the 
postcard  with  them.  This  will 
serve  as  identification.  Also 
have  sign  in  lobby  so  that  per- 
sons not  receiving  cards  can 
pass  in  their  address.  *, 


"The  Magician" 
(M-G-M) 

The  World-Herald  put  over  a 
double  spread  advertisement  with  ap- 
propriate tie-up  copy,  which  read  as 
follows:  "It  does  not  take  any  ef- 
forts of  'The  Magician'  to  produce 
these  extraordinary  values  or  win 
free  tickets  to  see  'The  Magician' 
at  the  Sun  Theater."  On  each  ad- 
vertisement of  this  contest,  there  ap 
peared  superfluous  words  or  mis- 
placed words.  The  contestants  were 
to  pick  out  these  words,  which,  when 
placed  in  proper  order,  would  make  a 
complete  sentence  regarding  the  pho- 
toplay. Free  admission  tickets  were 
given  to  see  "The  Magician,"  to  the 
first  fifty  persons  sending  in  the  cor- 
rect answers.— Ralph  Goldberg,  Sun, 
Omaha. 


Corinne  Griffith  to 
Make  Film  For  U.A. 

(Continued  from  Page   1) 

vertising    and    exploitation. 

Signing  of  Miss  Griffith  followed 
refusal  of  Asher,  Small  &  Rogers  tc 
exercise  the  option  held  on  her  ser- 
vices. Under  its  terms,  the  firm  hae 
rights  to  her  services,  providing  am 
offers  of  other  companies  were  met. 
Her  contract  with  the  company  ex- 
pires with  completion  of  "Purple 
and  Fine  Linen,"  twelfth  of  the  se- 
ries of  pictures  she  has  made  for 
the  company.  The  title  of  this  pic- 
ture is  expected  to  be  changed,  prob- 
ably to  "Three  Days"  or  "Three 
Hours." 

James  Murray  Gets  Contract 
Los  Angeles — James  Murray  has 
been  signed  to  a  long-term  contract 
by  M-G-M.  He  has  been  an  extra 
for  three  years  although  he  is  but 
little  more  than  20  years  old. 


"White   Flannels"  Additions  Made 

Los  Angeles— Virginia  Browne 
Faire,  Warner  Richmond,  George 
Nichols  and  Brooks  Benedict  have 
been  added  to  the  cast  of  Warners 
"White  Flannels,"  which  Lloyd 
Bacon  is  directing.  Louise  Dresser 
and  Jason  Robards  were  signed  pre- 
viously. 


Additions  to  Columbia  Casts 
Hollywood — Harry  Cohn,  general 
manager  of  production  for  Columbia 
announces  that  Rosa  Rosanova  has 
been  added  to  the  cast  of  "Pleasure 
Before  Business;"  also  that  Winifred 
Landis  will  have  a  part  in  support  of 
Priscilla   Dean  in  "Birds  of  Prey." 


Manning  Now  at  Rivoli 

J.  A.  Manning  has  been  made 
manager  of  the  Rivoli,  succeedim 
Fred  Cruise,  who  has  been  transfer 
red  to  Palm  Beach  to  open  the  Para- 
mount Jan.  9.  "Beau  Geste"  will 
be  the  first  picture  there. 


Award  Upheld 

(Continued  from  Page  1) 
when  the  exchange  violated  Esnor's 
first  run  clause  by  serving  the  pic- 
tures to  a  colored  house,  Esnor  declined 
to  play  the  pictures.  The  exchange 
then  filed  a  damage  claim  with  the 
exhibitor  countering  with  action  for 
damages  to  be  ascertained  by  theboard. 
Both  claims  were  denied  and  Esnor 
filed  suit  for  $600  damages.  The 
court  dismissed  the  suit  pointing  out 
that  the  contract  made  the  award 
binding. __ 

Starts  Feb.  1 

(Continued  from  Page  1) 
the  building  up  of  the  Famous  Play- 
ers reel,  he  will  also  advise  on  gen- 
eral matters  of  short  subject  produc- 
tion. 

It  is  understood  that  in  addition  to 
a  salary  which  runs  into  four  fig- 
ures a  week,  he  will  receive  a  small 
percentage  of  the  profits. 

Rogers  Active 

In  addition  to  the  series  of  three 
specials  which  Asher,  Small  and  Rog- 
ers will  produce  for  First  National 
this  year,  Charles  R.  Rogers  individ- 
ually will  make  two  additional  series 
for  that  campany.  The  first  stars 
Ken  Maynard  in  westerns.  The  sec- 
ond will  comprise  three  pictures,  in- 
cluding "The  Sunset  Derby,"  by  Wil- 
liam Dudley  Pelley  which  Al  Rogell 
will  direct,  the  cast  to  include  Buster 
Collier,  Mary  Astor  and  Claude  Gil- 
hngwater.  The  second  "The  Road 
to  Romance"  will  deal  with  the  trav- 
eling man.  Eddie  Cline  will  direct 
while  Jack  Mulhall  will  play  the  lead. 
Rex  Taylor  and  Al  Boasberg  are 
writing  the  story. 

The  third  will  be  "School  Mates," 
which  Rogers  intends  dedicating  to 
the  school  teachers  of  America  just 
as  the  "The  Road  to  Romance"  will 
be  dedicated  to  the  traveling  sales- 
man. In  "School  Mates"  will  appear 
a  number  of  children  while  the  ro- 
mance will  be  supplied  by  grown-up 
players. 

Asher,  Small  and  Rogers  have 
completed  "McFadden's  Flats"  first 
of  three  for  First  National.  The 
print  has  been  shipped  East.  It  is 
understood  First  National  will  re- 
lease it  as  a  special.  The  second  will 
be  "The  Gorilla"  and  the  third, 
"Wine,  Woman  and  Song."  Rogers 
leaves  for  Hollywood  today  in  the 
Rowland  party. 


Offensive  Continues 
In  N.  J.  "Blue"  War 

(Continued  from   Page   1) 

with  Paterson  houses  dropping  plan 
tor    Sunday   operation.      Orange    ha» 
inserted  a  clause   in   theater   licenses 
threatening  revocation  of  the   license 

«)ln     y  shows  are  Presented. 

When  the  Carlton  at  Red  Bank  was 
opened  Sunday,  after  about  200  tick- 
ets were  sold,  12  policemen  were  dis- 
covered in  the  lobby.  Sale  then  was 
stopped  and  announcement  made  that 
admission  was  free.  A  capacity 
house  witnessed  the  show.  At  Dun- 
ellen,  George  W.  Hosford,  manager 
his  wife,  ticket  seller  and  his  operator 
were  arrested  for  attempting  to  ope- 
rate. One  hundred  patrons  had  their 
money  refunded  when  the  show  was 
stopped.  Nathan  Marcus,  Wood- 
bridge  theater  owner,  was  summoned 
to  appear  in  court  yesterday  for  ope- 
rating his  house. 

Paterson  theaters  will  not  be  open- 
ed on  Sunday  pending  expected  re- 
vision of  the  state  "blue"  law.  After 
a  conference  with  the  mayor  and  po- 
lice commissioner,  George  R.  Christie 
and  Jacob  Fabian,  of  the  local  Stan- 
ley-Fabian interests,  announced  the 
proposed  shows  had  been  canceled. 

Three  licenses  for  the  new  year 
have  been  issued  at  Orange,  each 
containing  a  clause  that  it  will  be 
revoked  if  Sunday  theater  operation 
is  attempted. 


Orman  Arrives  from  Paris 

Felix  Orman  is  in  New  York  from 
Paris. 


Freedman   Gets    Yonkers    House 

Gil  Freedman,  former  Bridgeport, 
Conn.,  chain  operator,  has  taken  over 
the  Terrace  at  Yonkers  on  a  21-year 
lease.  The  deal  was  consummated 
through   Alper   &  Thanhauser. 


3  Chosen  for  "Matinee  Ladies" 
Los  Angeles — Malcolm  McGregor, 
Hedda  Hopper  and  Charles  Lane 
have  been  signed  for  "Matinee 
Ladies"  which  is  to  be  Byron  Has- 
kin's  first  picture  for  Warners. 
Harry  Dittmar  will  prepare  the 
script. 


Pearl  Keating  Appointed 
Pearl  Keating  has  been  placed  in 
charge  of  the  eastern  editorial  offices 
of  Samuel  Goldwyn  succeeding  Paul- 
ine Forney,  who  has  been  transferred 
to  the  Coast  studio  in  a  similar  ca- 
pacity.   


Jack    Krause    Gets    Post 
Albany — Jack   Krause,   formerly   of 
Associated    Exhibitors,    is   new   man-  I  and  Westchester,  with  interiors  shot 


ager  of  the  Tiffany  branch. 


Centennial  Starts  First 
Centennial  Pictures  Corp.,  has  star- 
ted production  of  "The  Boys  In 
Blue,"  by  Arthur  Hoerl,  first  of  a 
series  of  two  reel  historical  pictures, 
John  Raymond  head  of  the  company, 
will  co-direct  with  Stewart  B.  Moss. 
Grace  Alyce  Durkin  and  Jack  Malone 
the  leaders  in  a  cast  including  "Sil- 
ver Moon,"  an  Indian  chief;  "Chief" 
Rex  Archer,  dog  player,  F.  C.  Kup- 
per,  John  Carlyle,  George  Williams 
and  W.  W.  Jones.  C.  W.  Downs  is 
cameraman,  Carol  Jean  Brown  in 
charge  of  historical  research,  Joe 
Bannon  and  Larry  Kane  as  assistants 
to  the  directors  and  M.  H.  Karper  in 
charge  of  publicity.  Exteriors  will  be 
made   at    Philadelphia,    Staten    Island 


at  Tec-Art,  New  York. 


cr^wa  crvae^rs  <rwn77) 

CLUB 
MIRADOR 

- -  the  New  York  rendezvous 
of  celebrities  of  the  Stage  and  Screen 

cNow  ^Presenting 

Europe's  &4ost  Spectacular  oAcrobatic  Dancers 

SIMMES  &  BABETTE 

Direct  from  a  sensational  tour  of  the  Conti- 
nent and  Riviera  and  a  record-breaking  run 
with"No,No  Nannette"in London.  Appear- 
ing nightly  in  addition  to  the  famous 

Mirador  Stars 

MAURICE  &  ELEANORA 

AMBROSE 

and 

JOHNNY  JOHNSON'S 

CLUB  MIRADOR 

ORCHESTRA 

Third  Successive  Season 

E.  Ray  Gobtz,  Managing  "Director 

%   200  W.  51st  St.,  N.Y.- Circle  5106   ^ 


*s 


Ifrf&P^O' 


THE 

Mi 

DAILY  Tuesday,  January  4,  1927 


Theatres  Requiring  Unusual  Motion  Pictures. 


Qreat  Special! 
Miracle  Money-Maker 

tf  GWET  op 


Has  Played  the  World 
To  Box  Office  Records! 


Just  Finished  Five  Weeks  Record  Business 
Fifth  Avenue  Playhouse,  New  York 

200%  Profits! 

BOOK  IT  DIRECT— AND  AT  ONCE ! 

Ufa  Films,  Inc.,  1540  Broadway,  New  York  City 


NEWSPAPER 
oS  FILMDOM 


ALL  THE  NEWS 
ALL  THE  TIME 


VOL.  XXXIX     No.  4 


Wednesday,  January  5,   1927 


Price  5  Cents 


On  Costs 

"y^vUR    business     must    be 
f     1   watched  very,  very  care- 
^^    fully  during1  the  ensuing 
year,  because  "lency  has 

been  to  permi  >sts  in  all 

ends  of  the  ir.uustry  to  mount 
at  a  much  faster  rate  than  is 
permissable  in  any  other  busi- 
ness and  unless  serious  thought 
is  given  to  blocking  all  avenues 
of  waste  the  result  must  be 
smaller  profits  for  all  concerned." 
So  states  Sam  Katz,  president 
of  the  nation's  most  formidable 
theater  chain  in  a  statement 
which  appears  in  full  in  the  1927 
Film  Year   Book. 

Those  Production  Budgets 

It  may  be  true,  as  Katz  points  out, 
that  costs  are  rising  in  all  ends  of 
the  industry.  We  incline  toward  the 
belief  that  the  condition  is  not  flag- 
rant insofar  as  the  actual  operation 
of  theaters  is  concerned  unless  in- 
creased rentals  are  included  in  the 
reckoning.  That,  of  course,  presents 
an  entirely  different   situation. 

In  production,  however,  there  is 
little  doubt  that  expenses  have  soared 
to  the  very  heavens.  That  too  much 
money  is  being  spent  on  negatives 
is  agreed  upon  by  big  producing 
heads.  Higher  and  higher  have  the 
figures  gone  and  the  end  does  not 
yet  seem  in  sight.  If  Coast  reports 
are  to  be  credited — and  it  seems  al- 
most inconceivable  that  they  should 
be — this  year  will  witness  a  high 
level  never  before  reached  in  the  an- 
nals of  the  industry. 

The  need  for  better  and  better  pic- 
tures will  exist  at  all  times.  _  The 
vast  public  which  motion  pictures 
serve  has  been  educated  to  expect 
a  full  measure  of  worthwhile  things 
on  the  screen.  That  public  is  en- 
tirely within  its  rights  in  demanding 
improvements  in  entertainment  val- 
ues. But  doesn't  it  seem  a  fallacy 
to  associate  the  making  of  bigger 
pictures  solely  with  the  expenditure 
of  more  money  in  production? 

Concerning  Rentals 

From  another  angle.  This  pro- 
:edure  of  pyramiding  costs  year  af- 
ter year  very  clearly  serves  to 
threaten  the  economics  of  the  indus- 
:ry.  Exhibitors  cannot  forever  meet 
he  demands  of  greater  rentals.  Af- 
:er  all  their  theaters  have  f.  certain 
lumber  of  seats,  a  definite  number  of 
Performances  and  an  admission  scale 
vhich  will  not  permit  of  too  much 
:inkering.  It  is  important  to  re- 
nember  that  only  one  person  can  fill 
i  single  seat  at  one  time. 

KANN 


ARBITRATION  "PEACE" 
SOUGHTAT  PARLEY 

Pettijohn     At     Northwest 

Meeting  to  Iron  Out 

Difficulties 

With  the  future  of  arbitration  in 
the  Middle  West  and  possibly  Texas 
hanging  in  the  balance,  C.  C.  Petti- 
john head  of  Film  Boards  of  Trade 
will  confer  today  with  the  advisory 
committee  of  the  Northwest  exhibitor 
association  at  Minneapolis,  regarding 
the  organization's  stand  in  withdraw- 
ing   from    arbitration. 

The     Northwest     unit     recently 

repudiated  arbitration  after  a  seventh 

arbitrator  decided  against  an  exhibitor, 

(Continued  on  Page  5) 


20  From  Tiffany 

Twenty  productions  known  as 
"Tiffany  Gems,"  will  be  distributed 
Im  Tiffany  during  1926-27.  A  wide 
rafige  of  variety  is  included  in  the 
pictures    listed   for   release. 

Reading  the  list  is  "That  Model 
from  Paris,"  with  Bert  Lytell,  Mar- 
celine  Day  and  Eileen  Percy  fea- 
tured. Louis  J.  Gasnier  is  director. 
(Continued  on  Page  5) 


Canada  Prosperous 

Montreal — The  great  crops  of  1925 
and  1926,  the  flow  of  wealth  from  the 
mines  of  British  Columbia,  Alberta, 
Ontario,  Quebec  and  Nova  Scotia, 
the  record  newsprint  production,  the 
improved  position  of  the  railroads  and 
the  steady  expansion  of  Canadian 
manufacturing,  have  combined  to  pro- 

(Continued    on    Page    2) 


Fight  Film  in  Minnesota 

Minneapolis — The  Dempsey-Tun- 
ney  pictures  have  been  brought  to 
Minnesota,  despite  the  Federal  law 
prohibiting  fight  films.  F.  &  R.  Film 
Co.,  subsidiary  of  Northwest  The- 
aters (Finkelstein  &  Ruben)  is  dis- 
tributing the  picture  in  the  state. 


Hudson  Signed  by  M-G-M 

Culver  City — Earl  Hudson  has  been 
placed  under  contract  by  M-G-M. 

While  it  was  known  that  Hudson 
has  been  signed,  the  M-G-M  office 
is  without  word  as  to  what  capacity 
the  former  First  National  supervisor 
will   occupy. 


Franklin    Going  to   Florida 

Harold  B.  Franklin,  Publix  vice- 
president,  leaves  tomorrow  for  Florida 
in  connection  with  the  opening  of  new 
houses  at  Miami  and  Jacksonville. 


Loew's  Nets  Million 

Loew's  Inc.,  will  realize  ap- 
proximately $1,000,000  net  in- 
come for  the  week  ending 
New  Year's  Eve,  it  is  estimated 
by  "The  Wall  Street  Journal." 
The  Capitol  turned  in  to  the 
company  $25,000,  in  addition  to 
the  $12,000  rental  paid  for  the 
film,  while  the  State  brought 
in  around  $12,000,  the  Metro- 
politan about  $20,000  and  the 
Astor  between  $10,000  and 
$12,000  above  the  rent.  All 
other  Loew  houses  enjoyed  big 
business,  it  is  declared. 


BRITISH  EXHIBITORS  TO 
EIGHT  FAMOUS  INVASION 

Birmingham  Mass  Meeting 
Is  Called  to  Map  Cam- 
paign Of  Retaliation 

Birmingham,  England — Exhibitors 
of  the  Midland  section,  backed  by  the 
support  of  the  Cinematograph  Ex- 
hibitors Ass'n.,  intend  to  fight  in- 
vasion of  the  theater  field  by  pro- 
ducer-distributor  interests. 

This  was  made  clear  by  Councillor 
G.  F.  McDonald,  former  president  of 
the  C.E.A.  in  a  speech  at  the  Fu- 
turist, dealing  with  acquisition  of  that 
theater  and  the  Scala  by  Famous.  A 
mass  meeting  of  Birmingham  and 
(Continued  on  Page  5) 


Television  Shows 

Television  shows  will  be  possible 
within  the  very  near  future,  states 
J.  L.  Bard,  Scottish  inventor,  accord- 
ing to  a  dispatch  to  "The  New  York 
Times."  The  inventor  declares  1 
will  have  a  television  apparatus  on 
the  market  costing  ab~out  $150.  Soon 
(Continued    on    Page    2) 


Price  Fixing  Bill  Proposed 

Albany,  N.  Y. — Limiting  of  in- 
creases on  theater  tickets  for  holidays 
will  be  sought  in  a  bill  to  be  intro- 
duced in  the  Assembly  by  Edward 
J.  Coughlin.  The  bill  would  compel 
theaters  to  charge  uniform  rates  of 
admission  for  an  entire  week. 


Lee  Signs  New  Contract 

Los  Angeles — Rowland  V.  Lee  has 
signed  a  long  term  contract  with 
Famous.  His  first  assignment  is 
"Soundings,"  in  which  Lois  Moran. 
James  Hall  and  Douglas  Gilmore 
will  play  the  leads.  Production 
starts  Feb.  1. 


UNITED  ARTISTS  GETS 
SITE  IN  MINNEAPOLIS 

"Closed"   Situation  to   Be 

Changed  B>  Publix  and 

U.  A.  Houses 

Minneapolis — This  city's  closed 
situation,  already  threatened  by  Pub- 
lix, will  be  split  further  open  by 
erection  of  a  United  Artists  theater. 
Plans  have  been  completed,  and  con- 
struction is  to  start  soon  on  a  site 
at  Ninth  and  La  Salle,  just  opposite 
the  location  of  the  proposed  Publix 
house. 

Theater  building  activity,  as  pres- 
aged by  announcement  of  the  two 
theaters,  comes  as  a  surprise  in  view 
of  conditions  here.  Plans  for  the 
new  houses  were  announced  follow- 
ing a  period  of  depression  which  has 
seriou<=lv  affected  theater  attendance. 
The  extent  of  the  decrease  is  reflected 
in  proposals  of  Northwest  Theaters 
(Continued  on  Page  5) 


Talking  Film  Devices 

One  of  the  many  features  which 
will  comprehensively  set  forth  the 
developments  of  technical  film  effects 
in  1926  in  the  1927  FILM  YEAR 
BOOK,  out  in  January,  will  be  a 
(Continued  on  Page  5) 


"Laugh  Month"  a  Hit 

"Laugh  Month"  has  been  launched 
successfully  throughout  the  nation, 
the  committee  in  charge  reports.  Re- 
ports from  various  cities  indicate  that 
the  observance  will  mark  a  new  high 
tide  of  co-operation  within  the  in- 
(Continued  on  Page  5) 


Yearsley  Leaves 

Resignation  of  C.  L.  Yearsley  from 
British  National  Pictures  has  been  ac- 
cepted effective  April  1.  Meanwhile, 
the  company's  New  York  office  is 
being  moved  to  218  E.  41st  St.,  to  the 
offices  of  the  International  Variety 
and  Theatrical  Agency,  operated  by 
Max  Schlesinger  of  the  Schlesinger 
interests  which  control  British  Na- 
tional. 


Klan  Quits  Iowa  Showings 
Adair,  la. — Lack  of  patronage  is 
reported  as  the  reason  for  discontinu- 
ance of  shows  in  the  school  house  by 
the  local  chapter  of  the  Klu  Klux 
Klan. 


Another   for   Graphic    Circuit 

Camden,  Me. — The  Graphic  circuit 
has  taken  over  the  Comique  from  S. 
Hanson. 


THE 


Wednesday,  January  5,  1927 


Vol. XXXIX  No.  1  Wednesday,  Ian.  5, 1927  Price  5  Cents 


JOHN  W.  ALICOATE 


Publisher 


Published  daily  except  Saturday  and  holidays 
it  1650  Broadway,  New  York.  N.  Y.,  and 
copyright  (1927)  by  Wid's  Films  and  Film 
Folk,  Inc.  J.  W.  Alicoate,  President  and 
Treasurer;  Maurice  D.  Kami,  Editor;  Don- 
kid  M.  Mersereau,  Business  and  Advertising 
Manager;  Ralph  Wilk,  Traveling  Represen- 
tative. Entered  as  second-class  matter  May 
]1,  1918,  at  the  post-office  at  New  York, 
¥.     Y.    under    the    act    of     March     3,     1879. 

Terms  (Postage  free)  United  States,  outside 
»f  Greater  New  York,  $10.00  one  year;  6 
lionths,    $5.00;    3    months,     $3.00.       Foreign, 

&5.00.  Subscribers- should  remit  with  order. 
Address  all  communications  to  THE  FILM 
?AILY,  1650  Broadway,  New  York,  N.  Y. 
Jhone  Circle  4736-4737-4738-4739.  Cable  ad 
/Vess:  Filmday,  New  York.  Hollywood, 
^llifornia — Harvey  E.  Gausman,  Ambassa- 
dor Hotel:  'Phone,  Drexel  7000  and  Wash- 
ington 9794,  London — Ernest  W.  Fredman, 
The  Film  Renter,  58,  Great  Marlborough  St., 
London,  W.  I.,  Paris — La  Cinematographic 
Francaise,   5,   Rue  Saulnier. 


Financial 


Though  a  general  tendency  of  lassitude  pre- 
vailed in  film  turn-over  yesterday,  there  were 
some  glowing  recoveries  in  price  for  those 
stocks  that  did  experience  trading.  Among 
the  foremost  of  these  were  both  Warner  is- 
sues, Eastman  Kodak,  Pathe  Exchange  "A" 
and  Loew's,  Inc.  All  told,  a  staunch  day  for 
the    motion    picture    market. 


Quotations 


•Am.  Seat.  Vtc... 
*Am.  Seat.  Pfd... 
♦Balaban  &  Katz.. 
*Bal.  &  Katz  Vtc. 
Eastman  Kodak  .  . . 
Famous  Players  .  . 
•Fam.  Play.  Pfd... 
•Film  Inspect. 
•First  Nat'l.  Pfd.. 
Fox  Film  "A" 
•Fox  Theaters  "A" 
•Intern'l     Project     . 

Loew's,    Inc 

•Metro-Gold.  Pfd..  . 
*M.  P.  Cap.  Corp. 
Pathe  Exch.  "A".. 
Paramount  B'way.  . 
•Roxy     Class     "A". 

•Roxy    Units    

•Roxy  Common  .  . 
•Skouras  Bros. 
•Stan.  Co.  of  Am. 
Trans-Lux  Screen  . 
•Univ.  Pict.  Pfd.. 
•Universal  Pictures 
Warner  Pictures .  . 
Warner   Pict.    "A". 


High     Low 


131 
1135 


127 
113 


70J4 
47^ 


40 
98  3/J 
30 
32 
9 
46 


70 


46% 


38K 

98« 

27/, 

29/ 

8 

46 


7V4       7'A 


32/ 
43 


Close 
44 

44 

63/ 

73/ 

130^ 

113/ 

121/ 

5 
100 
703/ 
22% 
12/ 
477/ 

247/ 
12 
40 
98?4 


46 
83/ 
7% 
98/ 
37 
32 


Sales 


2.500 
2,800 


500 


7.100 


1,100 

5 


1,500 


5.000 


30 

40%      42?4    11,500 


*  Last    Prices   Quoted       t  Bond   Market 
•*  Philadelphia    Market     tt   Bid   and   Ask 


When  you  think  of 

INSURANCE 

you  are  thinking  of 

S  T  E  B  B  I  N  S 

Specialists  in  Motion  Picture 

and  Theatrical  insurance  for 

the  past  fifteen  years 


Arthur  W.  Stebbins  &  Co.,  Inc. 

1M0  Broadway  N.  Y.  C. 

BfFMM  «M* 


Canada  Prosperous 

(Continued   from   Page   1) 

duce  a  sound  and  pervasive  pros- 
perity throughout  the  country,  says 
the  monthly  letter  of  the  Bank  of 
Canada.  The  industrial  and  financial 
structure  is  now  on  so  substantial  a 
basis  that  enthusiasm  concerning  the 
future  seems  eminently  justified. 


West  Indies  Improved 

Improved  business  conditions  in  the 
West  Indies,  which  have  been  un- 
satisfactory for  some  time,  are  re- 
ported by  F.  H.  Knocke,  president 
of  Medal  Film  Co.,  distributor  of  P. 
D.C.  product  throughout  the  West 
Indies.  Knocke  is  in  New  York  af- 
ter a  tour  of  inspection  in  Porto  Rico, 
Venezuela  and  some  of  the  Lesser 
Antilles. 

Increased  price  of  sugar,  main 
product  on  which  the  prosperity  of 
Porto  Rico  depends,  is  cited  by 
Knocke  as  the  reason  for  improve- 
ment in  that  country.  Harvesting  of 
the  new  crop  is  under  way.  A  num- 
ber of  houses  throughout  the  island 
are  planning  to  reopen,  others  which 
have  been  open  but  one  or  two  days 
a  week  are  planning  additional  shows. 
Only  about  one-third  of  the  coun- 
try's 100  theaters  are  operating  daily. 
In  both  Porto  Rico  and  Cuba,  the  limited 
number  of  playdates  has  made  competition 
so  keen  that  rentals  are  being  offered  at 
prices  which  make  profit  for  the  distributor 
impossible,  according  to  Knocke.  Price  cut- 
ting tactics,  which  he  says  are  demoralizing, 
will  be  eliminated  when  distributors  realize 
the  futility  of  doing  business  in  this  man- 
ner, he  says.  Because  theater  operators  are 
engaged  in  other  lines  of  business,  and  in 
many  instances  lack  proper  training  in  the- 
iter  management,  grosses  are  low.  Coupled 
to  this  are  the  low  rentals  paid  which  result 
in  less  effort  being  extended  to  attract  pat- 
ronage. 

Business  conditions  are  generally  satisfac- 
tory in  Venezuela,  but  the  market  for  films 
is  limited,  says  Knocke.  Outside  of  Caracas, 
the  capital,  but  few  places  can  boast  of  up 
to  date  houses.  Transportation  costs  make  it 
unprofitable  to  send  expensive  films  into  the 
inland  cities,  he  states.  New  roads  under 
construction  are  expected  to  improve  the 
situation. 


Exhibitors* 
Daily  Reminder 


Check  up  on  soap, 
towels  and  other 
supplies- 


u. 


Wednesday,  Jan.  5,   1927 


"Laugh    Month"    Plans    Formed 

Cleveland  —  Leo  Devaney,  local 
Universal  exchange  manager,  held 
a  meeting  of  local  exchange  managers 
to  promote  plans  for  the  exploitation 
of  "Laugh  Month."  The  meeting  re- 
sulted in  the  appointment  of  a  com- 
mittee to  formulate  plans.  This  com- 
mittee consists  of  Oscar  Ruby, 
(Pathe),  chairman;  Ward  Scott, 
(Fox);  Gradwell  Sears,  (First  Na- 
tional); Harris  Wolfberg,  (M-G-M) 
and  Bill  Onie,  (Standard).  Andy 
Sharrick,  exploiteer  for  Universal  will 
co-operate. 


Grainger    Back    in    Old    Role 

The  slogan  of  "Once  an  Exhibitor, 
Always  an  Exhibitor,"  is  to  hold 
true  in  the  case  of  James  R.  (Jimmy) 
Grainger,  Fox  sales  manager,  who 
intends  building  a  house  at  Medford. 
Mass.  The  theater  will  seat  1,500 
and  be  started  in  March.  It  is  to  be 
a  memorial  to  his  mother.  Grainger 
started  in  the  business  as  the  man- 
ager of  a  theater  at  Cedar  Rapids 
la.  The  Medford  house  is  to  be  a 
personal  venture  and  will  not  in  an; 
wav  interfere  with  his  duties  at  Fox. 


Harry    Yost    Dies 

Chicago  —  Harry  Yost,  veteran 
press  agent  who  was  here  in  connec- 
tion with  the  run  of  "What  Price 
Glory"  at  the  Woods,  was  found 
dead  in  his  hotel  room.  Heart  disease 
was   ascribed   as  the   cause. 


Lyon    Leaving    Sunday 
Ben   Lyon  leaves   Sunday  for   Bur- 
bank  where  he  is  to  appear  in  George 
Fitzmaurice's  "Beauty  in  Chains"  for 
First    National. 


The   finishing   touch   of   refinement    on 
an   elaborate   production    is   the 


handcoloring   by 


The  Perfect  Handcoloring  of  Film 
528   Riverside   Drive  .Telephone 

New  York  Morningside   1776 


Chromos  Trading  Company 

1123    BROADWAY 

Motion  Picture  Financing 

We   are    interested  in 
figuring  on  big  projects 


Suite  1207-8 


'Phone  Watkins  4522 


Television  Shows 

(Continued  from  Page  1) 
there  will  be  central  broadcasting  sta- 
tions where  actors  will  give  a  show 
which  will  be  visible  at  television 
theaters  some  distance  away,  he  pre- 
dicts. 

Asked  whether  it  might  be  expec- 
ted to  see  across  the  Atlantic,  Bard 
said  there  is  no  scientific  reason  why 
it  should  not  be  done. 


M-G-M  Starting  British  House 

London — As  a  step  in  its  Euro- 
pean program,  M-G-M  will  start  work 
on  its  house  here  Jan.  22.  It  will 
be  patterned  after  the  Capitol,  New 
York,  and  built  on  the  site  of  the 
Empire  in  Leicester   Square. 


2  New  Exchanges  Planned 

Kansas  City — Tiffany  exchanges 
are  to  be  opened  here  and  at  St. 
Louis. 


HAL  ROACH 


MABEL  NORMAN  a 

Anything  Once/" 

JAMES  FIMLAYSON  -  mtk  -  MAX  DAVIDSON 


This  is  a  Cornerblock"  cut  furnished 
FREE  for  all  Pathecomedies  at  yout 
Exchange. 


■  •'  ■   ■   >"■  .<  ■■■  >.  imi.t.ii.11!  ti.tnti  im,^,  I,,,  .a,^,^ 


John  D.Tippett,  Inc. 

- 

Raw  Stock 

Negative  and  Positive 

All  Colors 


1540  Broadway  6040  Sunset  Bird. 

New  York  City  Hollywood,  Calif. 


■  ■»■■»■■«■■«■■«■■»■.«■.»..».. 


"WE  NEVER  DISAPPOINT" 


npowFjjj! 

cSBORAT0Ri& 

INCORPORATED 

220  WEST  42N-D  STREET 

NEW  YORK 


PHONE-CHICKERING    2937 


ALLAN  A.LOWNES.  CEN.MCR 


f 


/ 


NOW  THIS 
ROAD  SHOW 
COMES  TO 
YOU 


\ 


•^^ 


ADOLPH     ZUKOR 
JESSE    L.   LASKY 


D.W.GRIFFITH'S 


4y  MARIE 
CORELLI 


Sorrows  or  Satan 

-"AADOLPHE  MENJOU  *&>, 

RICARDOCORTEZ-.CaroiDempster-lyadePutti 

Qaramount     ^^k 


oSdaptation  by  John  Russell 
and  George  Hull  -  *  - 
Screen  play  by  - 
Forrest  Halsey 


ONE  OF 
PARAMOUNT'S 


PERFECT  39  *%$; 


THE 


Wednesday,  January  5,  1927 


-3&*l 


DAILY 


OAILYUPS  WHICH  MEAN  DOUABS  FOB  SHOWMEN 


"The   Four    Horsemen" 
(M-G-M) 

Took  advantage  of  the  time  of  the 
year  when  "Xmas  Seals"  drives  are 
on.  Arranged  with  the  local  woman's 
organization  in  charge  of  the  "Xmas 
Seals,"  to  have  a  special  drive  made 
at  the  theater  during  the  showing, 
in  which  the  dancers  in  the  prologue 
•were  to  take  part.  The  prologue  was 
to  consist  df  Tango  dancers  from 
Galesburg  school  to  work  with  the 
picture.  These  dancers  were  cos- 
tumed according  to  the  atmosphere 
of  the  picture.  In  addition  they  had 
special  advance  new  stories  arranged 
for  with  the  local  newspaper  and 
other  readers  for  the  days  the  pic- 
ture was  presented.  They  also  made 
an  announcement  through  the  local 
papers  that  a  photo  (six  by  nine  size) 
of  Rudolph  Valentino  would  be 
given,  free,  to  all  paid'  admissions 
during  the  run  of  the  picture. — J. 
Condat,   Rivoli,    Monmouth,   111. 


"Kid  Boots" 

(Paramount) 
Used  a  mechanical  lobby.  The 
centerpiece  built  to  represent  a  golf 
course  with  Eddie  Cantor  shooting 
with  his  cue  at  balls  that  would  bob 
up  and  down  through  holes  in  the 
board.  Straps  of  an  ordinary  sew- 
ing machine  were  attached  to  a  hid- 
den motor,  and  from  the  main  belt, 
other  small  individual  belts  on  pul- 
leys made  the  balls  work  to  perfec- 
tion. Each  ball  had  the  name  of  a 
star  in  the  cast  painted  on  it,  and 
over  each  hole  where  the  balls  came 
through  appeared  stills  of  the  stars 
which  the  ball  represented.  The  balls 
were  of  wood  and  painted  with  little 
spots  to  make  them  look  like  a  small 
golf  ball.  Holes  drilled  through  the 
middle  of  them  through  which  a  thin 
steel  bar  appeared,  held  them  in  place 
so  that  the  pulley  could  move  them 
easily. — Sidney  Dannenberg,  Strand, 
Birmingham,  Ala. 


"Sparrows" 
(United  Artists) 
The  newspaper  conducted  a  "Bob 
or  Not  to  Bob"  contest,  and  also  ran 
a  daily  six  column  layout  of  scenes 
from  the  photoplay.  The  Herald- 
Examiner  also  ran  a  daily  six  column 
layout  as  an  art  and  literary  feature. 
The  Evening  Post  conducted  a  ju- 
venile art  contest  based  upon  "Spar- 
rows." The  elevated  railways  posted 
special  window  cards  in  800  sta- 
tions. With  the  approval  of  Cardinal 
Mundelein  30,000  parochial  children 
of  the  intermediate  grades  competed 
in  an  essay  contest  on  the  Biblical 
text,  "Not  a  Sparrow  Falleth," 
which  is  the  theme  of  Miss  Pick- 
ford's  picture. — Roosevelt,  Chicago. 


British  Exhibitors  to 
Fight  Famous  Invasion 

(Continued  from  Page   1) 

Midland  exhibitors  is  to  be  held  soon 
to  map  out  a  plan  of  action. 

Reports  published  at  various  times 
indicate  the  big  distributing  firms 
have  made  up  their  minds  to  control 
Britain's  theaters,  he  said  pointing 
out  the  extend  of  distributor  theater 
operation  in  the   United   States. 

American  distributors,  he  said,  re- 
ceive about  £6,000,00  a  year  from 
England,  he  declared,  and  should  be 
grateful  they  are  not  taxed. 

Exhibitors  of  this  section  do  not 
intend  to  take  what  is  happening 
"lying  down,"  he  said,  declaring  they 
were  going  to  retaliate  with  every 
effective    weapon    at   their   command. 


Arbitration  "Peace" 
Sought  At  Parley 

(.Continued  from  Page  1) 
declaring  that  despite  his  convictions, 
no  other  decision  was  possible  under 
the  contract.  The  association  main- 
tained that  justice  and  equity  are  im- 
possible  under   the   uniform   contract. 

As  W.  A.  Steffes,  is  chairman  of 
the  arbitration  committee  named  at 
the  Michigan  "protest"  meeting  some 
weeks  ago,  whatever  course  is  pursued 
by  the  Northwest  association  is  ex- 
pected to  provide  the  cue  for  other 
units  represented  at  the  gathering. 
Michigan,  withdrew  from  arbitration 
while  the  Texas  organization  has  in- 
structed its  members  to  join  Michigan 
in  a  sympathy  "walkout"  in  event 
assurances  are  not  forthcoming  that 
equity  will  govern  the  conduct  of  dis- 
tributor   arbitration    board    members. 

A  number  of  other  state  units  for- 
merly affiliated  with  Steffes  in  the 
Allied  States  organization,  are  ex- 
pected to  follow  his  lead  if  today's 
meeting  does  not  produce  the  as- 
surances demanded. 


Kansas-Missouri  Unit  Quits 
Kansas  City — The  Kansas-Missouri 
unit  has  suspended  participation  in 
arbitration  pending  compliance  with 
all  decision  rendered.  In  event  of 
collapse  of  the  Minneapolis  delibera- 
tions, the  association,  former  mem- 
ber of  Allied  States  Ass'n.,  is  ex- 
pected to  cast  its  lot  with  the  North- 
west unit. 


Better  Films  Meet  Jan.  27 
With  Dr.  William  B.  Tower,  of  the 
Dept.  of  Surveys,  Methodist  Board 
of  Foreign  Mission  presiding,  the 
third  annual  Better  Films  Conference 
will  be  held  at  the  Waldorf  Astoria, 
Jan.  27,  28  and  29.  The  sessions  are 
under  the  auspices  of  the  Better  Films 
National  Council  of  the  National 
Board  of   Review. 


"Laugh  Month"  a  Hit 

(Continued  from  Page  1) 
dustry.  Newspapers  and  radio  broad- 
casting stations  are  aiding  theater 
owners  to  make  the  event  successful. 
Practically  every  key  city  is  reported 
as  participating  in  Laugh  Month,  with 
smaller  communities  also  aiding. 

Talking  Film  Devices 

(Continued   from   Page   1) 

chronological  summary  of  the  various 
talking  film  devices  which  had  their 
inception  the  past  year.  This  sum- 
mary will  give  not  only  statistical 
data,  but  a  delineation  of  the  prin- 
ciples by  which  each  device  works. 


United  Artists  Gets 
Site  In  Minneapolis 

(Continued  from   Page   1) 

which  control  the  local  situation  to 
close  the  New  Garrick  and  Astor. 

Minneapolis  long  has  been  one  of 
the  few  key  cities  immune  from  in- 
vasion in  the  first  run  field.  For 
years,  Northwest  (Finkelstein  &  Ru- 
ben) has  operated  without  competi- 
tion, buying  holdings  of  outside  firms 
which  sought  to  enter  the  field.  Sev- 
eral years  ago,  Asher  Bros,  entered 
the  city,  starting  erection  of  the 
State,  which  subsequently  was  pur- 
chased by  Finkelstein  &  Ruben  and 
became  the  key  theater  of  the  chain. 
Later  a  short-lived  attempt  was 
made  by  Joseph  Friedman  to  operate 
the  Auditorium  as  competition.  Some 
time  later,  Clinton-Myers,  Duluth 
firm  allied  with  Publix,  took  over 
the  house  which  was  remodeled  and 
renamed  the  Lyceum.  After  several 
months  the  theater  was  closed,  pre- 
sumably by  arrangement  with  F.  &  R. 

Control  of  Northwest  is  practically 
complete,  very  few  key  cities  being 
without  houses  operated  by  the  com- 
pany. Duluth  is  practically  the  only 
major  city  with  the  exception  of 
Sioux  Falls,  where  the  firm  has  com- 
petition, the  Lyceum  there  being  op- 
erated by  Clinton-Myers  in  associa- 
tion with  Publix,  and  the  Orpheum 
by   Blackmore   Bros. 

During  the  last  few  years  several 
distributor-exhibitor  firms  have 
threatened  to  build  in  Minneapolis, 
claiming  they  could  not  get  equitable 
treatment  from  F.  &  R.  Universal 
went  so  far  as  to  announce  plans 
which  later  were  abandoned,  while 
North  American  Theaters,  P.D.C. 
ally,  also  intended  building. 


A    Little 

from    "Lots* 


By  RALPH  WILK 


Williams    Opens     Office 

J.  D.  Williams  has  opened  an  office 
at   130  West  42nd   St. 


20  From  Tiffany 

(Continued  from  Page  1) 
Other  pictures  on  the  schedule  are: 
"Lost  at  Sea,"  a  Gasnier  production 
suggested  by  the  Louis  Joseph  Vanct 
story,  "Mainspring,"  with  Huntley 
Gordon,  Lowell  Sherman  and  Eva 
Novak  heading  the  cast;  "Fools  of 
Fashion,"  which  James  C.  McKay 
directed  with  a  featured  cast;  "Jos- 
selyn's  Wife,"  starring  Pauline  Fred- 
erick and  directed  by  Richard  Thorpe; 
"Sin  Cargo,"  with  Shirley  Mason  and 
Robert  Frazer,  directed  by  Gasnier; 
"Redheads  Preferred,"  directed  by 
Allan  Dale  with  Marjorie  Daw  and 
Raymond  Hitchcock;  "One  Hour  of 
Love,"  with  Jecqueline  Logan  and 
Robert  Frazier,"  directed  by  Robert 
Florey;  "The  First  Night,"  with 
Bert  Lytell,  Dorothy  Devore  and 
Harry  Mvers,  directed  by  Richard 
Thorpe;  "The  Tiger,"  with  Pat  O'- 
Malley,  Helen  Ferguson  and  George 
Hackathorne,  directed  by  Oscar  Ap- 
fel;  "The  Husband  Hunters,"  with 
Mae  Busch  and  Walter  Hiers;  "En- 
chanted Island,"  from  Gouvernor 
Morris'  The  Double  Barreled  Au- 
thor; "Lightning,"  by  Zane  Grey; 
"Wild  Geese,"  by  Martha  Ostenso; 
"The  Broken  Gate,"  by  Emerson 
Hough;  "Squads  Right,"  by  A.  P. 
Younger;  "Tale  of  a  Vanishing  Peo- 
ple," by  Rex  Beach;  "Flaming  Tim- 
ber," "Song  of  Steel"  and  "Snow- 
bound." 


FORREST  HALSEY  awarded  a 
"diploma"  to  Owen  Davis.  He 
decided  that  the  famous  playwright 
had  mastered  the  technique  of  movie 
writing  after  a  "course"  of  two  weeks. 
Halsey,  who  was  assigned  to  give 
Davis  help  and  hints,  is  considered  a 

master   script   builder. 

*  *         * 

Most  of  the  trials  and  trib- 
ulations that  come  to  the  young 
writer  have  passed  by  Polan 
Banks.  He  has  sold  a  novel 
and  three  picture  stories  in 
eight  months  and  is  now  under 
contract  to  Fox.  His  "Black 
Ivory,"  a  novel,  which  will  be 
picturized  by  Warner  Bros.,  has 
gone  into  six  editions.  Banks 
writes  opertttas,  novels  and 
short  stories  with  equal  fa- 
cility. 

*  *        * 

Ben  Lyon  did  a  slide  for  life 
at  the  Cosmopolitan  studio. 
He  started  his  ride  on  a  rope, 
from  the  roof  of  the  studio. 
The  scene  is  prominent  in  "He 
Got  the  Job." 

*  *        * 

Frank  Joyce  has  written  a  comedy 
skit,  which  will  play  "big-time" 
vaudeville. 


Floods  Hit  Alabama  Theaters 

Birmingham — Northern  and  west- 
ern Alabama  theaters  are  affected  by 
heavy  rains  and  resultant  floods.  In 
the  northern  part  of  the  state  the 
roads  practically  are  impassable. 
Huntsville  is  completely  isolated.  The 
floods  are  due  to  11  days  of  heavy  and 
continuous  rainfall. 


Nashville  Business  Hurt 
Nashville,  Tenn. — Theater  business 
has  been  hit  by  floods  which  have 
made  thousands  homeless  in  the  city. 
The  river's  overflow  is  declared  to 
have  reached  its  crest  with  the  waters 
abating.  On  Sunday,  the  "blue"  law 
was  disregarded  and  stores  thrown 
open  to  provide  relief. 


Oscard  Returns  to  N.  Y. 
Paul  Oscard  has  returned  to  New 
York  after  attending  the  opening  of 
Publix  houses  at  Houston  and  San 
Antonio.  Previously  he  started  a 
presentation  unit  over  the  Publix 
route   from   Des   Moines. 


Fitzgerald  in  New  York 

James  A.  Fitzgerald  of  the  Ashe- 
ville  Motion  Picture  Corp.,  Asheville, 
N.  C,  is  in  New  York.  At  the  Astor. 


New  Post  for  Cohen 

Julius  Cohen  succeeds  Edward  E. 
Pidgeon  as  dramatic  and  motion  pic- 
ture editor  of  the  combined  Journal 
of  Commerce  and  New  York  Com- 
mercial. He  will  also  maintain  a  like 
post  with  the  New  York  Staats- 
Zeitung  and  his  affiliation  with  the 
dramatic  department  of  the  Brooklyn 
Daily  Eagle.  Office  at  225  W.  46th  St. 


FIRST  NATIONAL /7Aff/ 

Members  if  Motion  Picture  Producers  «ni  Distributors  of  America  Inc. —Will  Hay6  PnMml 


F'RST 


*9*i»M 


it  *  «•       Tr 


3fe  NEWSPAPER 
o/'FILMDOM 


ALL  THE  NEWS 

ALL  THE  TIME 


VOL.  XXXIX     No.  5 


Thursday,  January  6,  1927 


Price  5   Cents 


GOV.  SMITH  AGAIN  ASKS 
REPEAL  OfCENSORSHIP 

Changes  Called  Good  For 

Elimination  At  This 

Session 

Albany,  N.  Y. — Complete  abolish- 
ment of  censorship  by  the  state  again 
was  urgently  recommended  by  Gov- 
ernor Smith  in  his  annual  message 
to  the  Legislature  at  the  opening  of 
the    150th    annual    session    yesterday. 

This  is  not  the  first  time  Smith 
has  expressed  his  opposition  to  the 
censorship  law  and  requested  the 
members  to  pass  the  necessary  bills 
to  repeal  this  state  law.     On  at  least 

(Continued    on    Page    4) 


Coy  Signed  for  Comedy  Lead 

Dick  Coy,  now  playing  in  the 
vaudeville  skit,  "A  Change  in  Pace" 
over  the  Keith  Circuit,  has  been  sign- 
ed by  Harry  Marsh  of  Silver  Eagle 
Prod,  to  play  the  lead  in  a  series  of 
two-reel  comedies  which  go  into  pro- 
duction at  Elmira  about  Feb.  15. 
Coy  was  formerly  in  pictures  at  the 
Coast. 


U.  A.  Not  Interested 

Portland,  Ore.— Setting  at  rest  re- 
port that  United  Artists  is  financially 
interested  in  the  Rivoli,  Paul  E. 
Noble  has  been  given  jurisdiction 
over  the  theater  in  addition  to  the 
People's.  Fred  Jay  Lucas  is  in 
charge  of  advertising  and  publicity 
for  the  two. 


$3.60   Fine  for   Sunday   Show 

Woodbridge,  N.J.— Nathan  Marcus 
was  fined  $3.60  for  Sunday  operation 
of  the  Woodbridge  in  violation  of  the 
state  "blue"  law.  Recorder  Bernard 
Vogel  warned  him  the  penalty  would 
be  more  severe  if  the  offense  is  re- 
peated. 

Caballero  with  Pacific  Northwest 

Seattle— Charles  Caballero,  former 
purchasing  agent  for  West  Coast 
Theaters,  has  joined  Pacific  North- 
west. He  is  expected  to  serve  as  as- 
sistant to  Harry  C.  Arthur,  president 
and  general  manager. 

Lewis  Joins   Schwartz  Chain 

Harry  Lewis  has  been  named  man- 
aging director  of  the  Mayfair,  Coney 
Island  Ave.,  and  Ave.  U,  Brooklyn, 
operated  by  the  A.  H.  Schwartz 
circuit. 


Chadwick  Here  From  Coast 
I.    E.   Chadwick  of   Chadwick  Pic- 
tures is  in  New  York  from  the  Coast. 
He  will   remain   about   three  weeks. 


Industry  Fortified 

Sacramento,  Cal. — -The  industry  is 
splendidly  fortified  to  cope  with  any 
antagonistic  legislation  which  may  be 
introduced  in  this  state  and,  in  ad- 
dition hopes  to  secure  passage  of  a 
measure  controlling  itinerant  carni- 
vals. 

Governor  C.  C.  Young  was  inaugu- 
rated Tuesday  with  Joseph  M. 
Schenck  attending  the  legislative  ses- 
(Continued    on    Page    4) 


New  Trial  Denied 

Colorado  Springs,  Colo. — Exhibi- 
tors here  lost  another  round  in  the 
Sunday  closing  fight  which  has  been 
staged  for  some  months,  when  Judge 
J.  F.  Sanford  denied  application  of 
the  Burns  Trading  Co.,  which  ope- 
rates the  Burns,  for  a  new  trial,  fol- 
lowing conviction  on  a  charge  of 
operating     the     theater     on     Sunday. 

(Continued    on    Page    2) 


"Circus"    Postponed   Until    Fall 

Hollywood  —  Production  of  "The 
Circus"  has  been  postponed  until 
Fall,  due  to  Charlie  Chaplin's  break- 
down, his  studio  states.  All  activities 
have  ceased. 


De   Putti   with   De   Mille 
Culver  City— Cecil  B.  De  Mille  has 
signed    Lya    de    Putti    to   play   oppo- 
site    Joseph      Schildkraut     in 
Heart  Beat." 


'The 


"U"  Borrows  Renee  Adoree 

Universal  City  —  Universal  again 
has  borrowed  Renee  Adoree,  this 
time  for  the  lead  in  "Back  to  God's 
Country,"  which  Lynn  Reynolds  will 
direct. 


"Third  Party"  for  Denny 

Universal  City— "The  Third  Party" 
has  been  purchased  as  a  starring  ve- 
hicle for  Reginald  Denny. 

Charles   Payne    Dies 

Pawtucket.  R.  I.— Charles  Payne, 
general  manager  and  treasurer  of  the 
LeRoy,  who  superintended  the  ex- 
penditure of  $1,000,000  in  construc- 
tion of  that  house,  died  yesterday 
He  was  59  years  old. 

12  On  Ince  Schedule 

Los  Angeles— Twelve  pictures  will 
be  produced  in  1927  by  John  Ince 
Prod.  Stars  will  be  chosen  from  the 
field  of  independent  players  and  grad- 
uates of  Cinema  Schools,  Inc.,  which 
is  affiliated  with  the  Ince  firm,  will 
be  used. 


Signs  Einar  Hanson 

Los  Angeles— Einar  Hanson  has 
signed  a  long-term  contract  with  Fa- 
mous. He  now  is  playing  in  "Chil- 
dren of  Divorce,"  starring  Clara  Bow. 


Fox  and  Vitaphone  Exchange 
Licenses  on  Talking  Films 


"U"  Plans  New  Cleveland  House 

Cleveland — With  a  capacity  of  1,- 
800,  a  theater  will  be  built  on  Buck- 
eye Rd.,  and  E.  119th  St.,  for  Uni- 
versal. In  association  with  Dr.  B.  I. 
Brody,  Universal  has  six  local  the- 
aters here,  the  Cedar  Lee,  Kinsman, 
New  Broadway,  Homestead,  Detroit 
and  Imperial. 


Agreement   Upheld 

Washington — Because  of  a  side 
agreement  with  the  salesmen  provid- 
ing for  the  showing  of  pictures  at  his 
Kilmarnock,  Va.,  house,  Ben  Pitts, 
who  also  operates  theaters  at  Fred- 
ericksburg and  Bowling  Green,  was 
freed  of  a  charge  of  bicycling,  al- 
though warned  that  the  showings 
must   be   discontinued. 

The  action  was  brought  by  M-G- 
M,  which  sought  to  prove  it  had  not 
(Continued    on    Page    4) 


Discussing   Newspaper   Rates 

Discussion  of  proposed  revision  of 
newspaper  rates  to  give  amusements 
the  same  price  scale  enjoyed  by  other 
industries,  will  be  chief  business 
of  the  A.  M.  P.  A.  at  today's  meet- 
ing. H.  M.  Newman,  publisher  of 
"The  Fourth  Estate,"  which  is  ad- 
vocating rate  revision,  will  be  prin- 
cipal speaker.  A  committee  is  to  be 
named  to  represent  the  A.  M.  P.  A. 
in  the  campaign. 


Landis-Gilbert  As   Serial  Team 

Cullen  Landis  and  Eugene  Gilbert 
will  play  the  lead  in  "The  Crimson 
Flash,"  to  be  produced  as  a  Pathe- 
serial.  The  production  will  be  made 
in  New  York — with  several  exterior 
scenes  laid  in  Charleston. 


Crinley  Dies 

Los  Angeles— William  A.  Crinley, 
44,  unit  production  manager  at  Uni- 
versal City,  died  at  a  local  hospital 
when  he  failed  to  rally  after  an  opera- 
tion for  stomach  trouble.  He  had 
been  connected  with  Universal  since 
1914. 


"U"  to  Continue  Control 

Norfolk,  Neb. — Universal  will  con- 
tinue in  control  of  this  city's  thea- 
ters as  a  result  of  purchase  of  the 
New  Koenigstein,  now  under  con- 
struction by  Jack  Koenigstein.  The 
company  now  operates  the  Auditori- 
um, Lyric  and  Grand  with  the  new 
house  expected  to  open  in  March. 


Movietone's  Name  Of  Fox 

Films  For  Vitaphone 

Presentation 

Vitaphone  and  the  Fox-Case  Corp., 
will  have  access  to  the  talking  film 
devices  of  each  other,  under  the  terms 
of  a  licensing  arrangement  completed 
yesterday.  The  deal  is  declared  to  be 
the  forerunner  of  important  moves 
affecting  the  future  of  talking 
machines. 

The  Vitaphone  Corp.,  will  continue 
to  license  exhibitors  to  reproduce 
synchronized  pictures,  and  Fox-Case 
plans  to  distribute  its  pictures  to  the- 
aters so  licensed  by  Vitaphone  and 
having  Vitaphone  equipment  installed. 

Fox-Case  and  Vitaphone  differ 
materially,  Fox-Case  recording  and 
reproducing  sound  photographically, 
and  Vitaphone  phonographically.  Both 
systems  require  the  use  of  Western 
Electric  recording  and  reproducing 
unit. 

Reciprocally  and  by  the  same  agree- 
ment the  Fox-Case  Co.  has  granted 
(Continued    on    Page    4) 


Far  East  Deal  Set 

Distribution  of  First  National 
product  in  Far  Eastern  Republic  and 
Mongolia  has  been  secured  by  the 
Peacock  M.  P.  Corp.  under  a  con- 
tract just  signed.  Forty-seven  fea- 
tures  will   be   handled. 

Peacock  now  is  producing  four  fea- 
(Continued    on    Page    2) 


M-G-M  to  Produce  "Becky" 

Screen  rights  to  "Becky,"  news- 
paper serial  story  by  Rayner  Seelig, 
have  been  purchased  by  M-G-M. 
John  P.  McCarthy  will  direct  the  pic- 
ture from  an  adaptation  by  Marion 
Blackton. 


Becoming  Kaufman's  Assistant 
F.  F.  Kislingbury  leaves  on  the 
De  Grasse  today  for  Paris  where  he 
will  become  assistant  to  Al  Kauf- 
man, who  has  charge  of  the  Para- 
mount   houses   in    Europe. 


Warners  Sign  May  McAvoy 

Los  Angeles — Warners  has  signed 
May  McAvoy  on  a  long  term  con- 
tract. 


Releasing  Film  in  30  Cities 

"We're  in  the  Navy  Now"  will  be 
released  day  and  date  in  13  principal 
cities  of  Australia. 


—3&*l 


DAILY 


Thursday,  January  6,  1927 


*HBG^.SKTHE8WWl#3HK®K®BSESWBSS!E 
//<?HEWSPaPER  ■--  JrJral— .ULTIIE  NEWS 

/FILMDOM  ^^H&»P^^ULTHE  TIME 

JMffi 


Vol. XXXIX  No.  5    Thursday.  Ian.  6. 1927    Price  5  Cents 


JOHN  W.  AUCOATE 


Publisher 


Published  daily  except  Saturday  and  holidays 
at  1650  Broadway,  New  York,  N.  Y.,  and 
copyright  (1927)  by  Wid's  Films  and  Film 
Folk,  Inc.  J.  W.  Alicoate,  President  and 
Treasurer;  Maurice  D.  Kann,  Editor;  Don- 
ald M.  Mersereau,  Business  and  Advertising 
Manager;  Ralph  Wilk,  Traveling  Represen- 
tative. Entered  as  second-class  matter  May 
21,  1918,  at  the  post-office  at  New  York, 
N.  Y.  under  the  act  of  March  3,  1879. 
Terms  (Postage  free)  United  States,  outside 
of  Greater  New  York,  $10.00  one  year;  6 
months,  $5.00;  3  months.  $3.00.  Foreign, 
$15.00.  Subscribers  should  remit  with  order. 
Address  all  communications  to  THE  FILM 
DAILY,  1650  Broadway,  New  York,  N.  Y. 
Phone  Circle  4736-4737-4738-4739.  Cable  ad- 
dress: Filmday,  New  York.  Holly  woo<l, 
California — Harvey  E.  Gausman,  Ambassa- 
dor Hotel;  'Phone,  TJrexel  7000  and  Wash- 
ington 9794,  London — Ernest  W.  Fredman, 
The  Film  Renter,  58.  Great  Marlborough  St.. 
London,  W.  I.,  Paris — La  Cinematographic 
Francaise,    5,    Rue   Saulnier. 


Financial 


With  one  exception,  of  a  slight  fractional 
nature,  not  a  single  film  issue  declined  yes- 
terday. Most  of  the  stocks  enjoyed  a  rush- 
ing selling  impetus,  and  measurable  advances 
in  price.  Of  these  the  outstanding  one  was 
Fox  Film  "A,"  which  turned  over  16,900 
shares   to   a   three   point    rise. 


Quotations 

High 

Low 

Close 

Sales 

Am.    Seat.    Vtc.  . . 

44-^ 

44  Vt 

44% 

1,900 

Am.    Seat.    Pfd... 

44^ 

44^ 

445^ 

100 

'Balaban  &  Katz   . 

6354 

*Bal.    &    Katz   Vtc 

7354 

Eastman   Kodak    .  . 

130J4 

130 

130 

300 

Famous   Players    . . 

11454 

11354 

11454 

2,700 

Fam.    Play.     Pfd.. 

121^ 

121% 

12134 

100 

*Film     Inspect.     .  . 

.... 

.... 

5 

•First    Nat'l.    Pfd. 

100 

Fox    Film    "A"... 

74 

71 

7354 

16.900 

Fox   Theaters    "A" 

23% 

23** 

23U 

600 

•Intern'l   Project. 

12  54 

Loew's,    Inc 

48 

47% 

48 

5,600 

♦Metro-Gold.  Pfd. 

247/8 

M.    P.   Cap.    Corp.. 

12M 

12 

12% 

600 

Pathe   Exch.    "A". 

40^4 

3954 

4054 

1,100 

Paramount     B'way. 

98 '4 

9854 

9854 

4 

ttRoxy   Class   "A" 

30 

28 

ttRoxy     Units     .. 

33J4 

3154 

ttRoxy   Common    . 

954 

9 

Skouras    Bros.     .  .  . 

46 

46 

46 

**Stan.    Co.    of   Am 

84% 

Trans-Lux   Screen 

8 

7*4 

7% 

1,800 

*Univ.    Pict.    Pfd.. 

9854 

•Universal    Picture: 

37 

Warner    Pictures . . 

3354 

31% 

33 

6,666 

Warner   Pict.    "A" 

447^ 

4254 

44% 

37,500 

*  Last    Prices   Quoted 

t   Bone 

Market 

"  Philadelphia   Market     tt   Bid 

and   Ask 

Graham  Now  At  Auburn,  Wash. 

Auburn,  Wash. — Frank  Graham, 
former  Centralia  and  Chehalis  ex- 
hibitor,   has    purchased    the    Mission. 


Bloom  In  Toronto 

Dewey  D.  Bloom  left  last  night  for 
Toronto'  to  do  special  exploitation 
work  in  Canada  for  M-G-M. 


COMPLETE     LABORATORY 
AND    TITLE    SERVICE 


EuSIH 


The  Standard  of  the  Industry 
723  7th  Ave.,  N.Y.C.       Bryant  5450-1 


Far  East  Deal  Set 

(Continued  from  Page  1) 

tures  and  two-two  reel  comedies  a 
year  at  its  studio  at  Shanghai.  Na- 
tive players  are  used  exclusively  and 
S.  J.  Benjamin  Ching,  a  Columbia 
University  graduate,  is  directing. 
The  product  is  distributed  in  the  Fed- 
erated Malay  States,  Dutch  East  In- 
dies and  the  Phillippines  as  well  as 
in  China.  Peacock  has  just  taken 
over  management  and  control  of  the 
Palace  Oriental  in  Shanghai,  which 
has  about  600  seats.  The  company 
also  operates  a  house  at  Tsinanfu. 


Managing  Rockaway  Beach  House 

Harold  F.  Daly,  formerly  of  the 
Cameo,  is  now  managing  the  Park 
at  Rockaway   Beach. 


Carraminana  Transferred 
J.  R.  Carraminana,  formerly  con- 
nected with  the  company's  Rio  de 
Janeiro  office,  is  in  New  York 
preparatory  to  sailing  for  San  Juan, 
Porto  Rico  to  become  assistant  man- 
ager  of   the   Universal   exchange. 


Gets  "Slums  of  Berlin" 
Seattle— Western    Film    Corp.,    has 
acquired    distribution    of    "Slums    of 
Berlin"  in  this  territory. 


Buys  6  For  Canada 

London — Purchase  of  six  pictures 
for  Regal  Films,  Ltd.,  of  Toronto, 
has  been  completed  by  S.  W.  Smith, 
managing  director  of  Napoleon 
Films.  The  pictures  are:  "Mons," 
"Nelson"  and  "Palaver,"  from  British 
Instructional  Films;  "Mademoiselle 
from  Armentieres,"  from  the  Gau- 
mont  Co.;  "Every  Mother's  Son," 
from  United  Kingdom  Photoplays, 
and  "Trainer  and  Temptress,"  from 
Astra-National.  Smith  now  is  com- 
pleting plans  for  production  of  a 
number  of  pictures. 


William  De  Mille's  Next 
Los  Angeles — William  C.  DeMille 
will  return  to  the  Cecil  B.  DeMille 
studios  shortly  to  direct  Vera 
Reynolds  in  "The  Little  Adven- 
turess." This  is  an  adaptation  of  A. 
A.  Milne's  stage  success,  "The  Dover 
Road." 


Caplon    At    Indianapolis 

Indianapolis — Milton  Caplon  has 
been  appointed  manager  of  the  Tif- 
fany exchange,  succeeding  Ralph  Ab- 
bett. 


Von  Her  berg  Aids 

Seattle— J.  G.  Von  Herberg  of 
Jensen  &  Von  Herberg  won 
praise  of  the  city  when  he 
cashed  checks  of  street  car  em- 
ployes, which  the  banks  refused 
to  honor.  The  amount  involved 
was  $130,000.  The  banks  de- 
clined to  cash  warrants  for 
which  the  city  had  no  money, 
and  it  was  feared  the  employes 
would  not  have  their  checks 
cashed  for  Christmas,  until  Von 
Herberg  made  his  offer. 


"Navy"    Opening   U.A.    House 

Seattle — "We're  In  the  Navy  Now" 
will  be  the  initial  feature  at  the  United 
Artists,  formerly  the  Liberty,  when 
the  house  is  reopened  Jan.  14.  Hal 
Home  is  in  charge  of  the  advance 
campaign.  The  house  which  is  to  be 
operated  jointly  by  United  Artists  and 
Pacific  Northwest  Theaters,  is  the 
first  of  the  chain  of  20  planned  by 
U.A. 


Rosenthal  Appointment  Permanent 
Cleveland — William  Rosenthal,  ap- 
pointed acting  manager  of  the  Cleve- 
land United  Artists  exchange  follow- 
ing the  transfer  of  William  Shallitt 
to  Buffalo,  has  now  been  made  ex- 
change manager  . 


Veidt   Arrives  Jan.   24 

Conrad  Veidt,  will  arrive  in  New 
York  Jan.  24,  and  will  proceed  to 
Los  Angeles  immediately  to  start 
work  for  Universal. 


P.C.T.    Building   at    Sheffield 

Sheffield,  England  —  Provincial 
Cinematograph  Theater  is  continuing 
its  expansion  program  and  has  just 
completed  plans  for  the  2,000-seat 
house   to   be   constructed   here. 


Protection  and  Pre-releasing  Hit 

Stoke,  England — Protection,  known 
as  "barring"  in  England  and  pre-re 
lease  showings  are  under  discussion 
here  with  local  exhibitors  opposing 
both.  The  local  unit,  like  a  number 
of  others  throughout  the  kingdom 
will  ask  the  general  council  to  act 
in  securing  elimination  of  the  ob- 
jectionable  practices. 


KNOWLEDGE  -  EXPERIENCE 

ORGANIZATION 

Conscientiously    devoted    to    the    Insurance    problems    of    our    clients    has 

made   their    Insurance   doubly    secure. 

Insurance    Policies   can   be  prepared   to   cover   every   contingency   of  your 

business — if    those    contingencies    can    be    anticipated. 

Our    knowledge    and    experience    gives    us    this    facility — our    organization 

enables   us   to   efficiently   execute. 

We    will    stake   our   reputation   on   our   service. 

!  Herbert  R^&ramniw  C« 


INCOR  PO  RATED 


g^^Llj^j^  ;Hi  H  ;  <  ■  I  :i  H  ;  f^r 


80    MAIDEN     LANE.     N.    Y.    C. 


Telephone    John    3080 


New  Trial  Denied 

'Continued   from  Page   1) 

Similar  cases  involving  the  America 
and  Rialto  will  be  governed  by  the 
decision. 

The  exhibiting  firm  appealed  from 
a  conviction  and  fine  of  $200  and  costs 
in  Municipal  Court,  with  the  Dis- 
trict Court  reducing  the  fine  to  $50. 
Defense  attorneys  were  given  60 
days  in  which  to  file  a  bill  of  ex- 
ceptions for  taking  the  case  to  the 
Supreme   Court. 


Mrs.  Conwell  Dies 
Mrs.  O'Kane  Conwell,  who  de- 
signed the  costumes  for  "Orphans  of 
the  Storm,"  "Scaramouche,"  "The 
Fighting  Blade"  and  who  had  been  a 
member  of  D.  W.  Griffith's  staff,  died 
Saturday.  She  was  the  daughter  of 
the  late  Admiral  ("Fighting  Jimmy") 
O'Kane. 


"Geste"    Chicago    Opening 

Chicago — "Beau    Geste"    opens    at 
the  Auditorium  Jan.  31. 


Banks   Buys  Frederick   House 
Frederick,    Md. — The    Empire    has 
been  purchased  by  the  Farmers'  and 
Mechanics'   National   Bank.  The  deal 
involved   $40,000,  it  is  reported. 


HAL  ROACH 

PRESENTS 


MABEL  NORM  AND 
J&nyfhinp  Once/" 

JAMES  FINLAYSON  -  mU  -  MAX  DAVIDSON 


This  is  a  Cornerblock"  cut  furnished 
FREE  for  all  Pathecomedies  at  yout 
Exchange. 


Original  Negatives  of  Everything 
in  Motion  Picture  Stock  Shots 

WAFILMS,  INC. 

W.  A.  Futter,  Pres. 
130  West  46th  St.  Bryant  8181 


AMALGAMATED 
VAUDEVILLE  AGENCY 

Attractions  for 
Picture  Theatres 

Standard   Vaudeville    Acts 
1600  Broadway,  New  York  City 

Phone  Perm.    3580 


tixQ-QoLdwunHcVjcr 


More  stars  than  there  are  in  Heaven" 


NEWS 


BROADWAY  ABLAZE  WITH 

WELCOME  FOR  M-G-M  $2  HITS 

"Fire  Brigade ' '  and  "  Tell  It  to  the 
Marines ' '  are  talk  of  town 


NEW  YORK,  N.  Y.— New  York  has 
just  witnessed  the  most  exciting  pre- 
mieres of  its  theatrical  history  with 
the  opening  of  two  great  M-G-M  $2 
attractions. 

"The  Fire  Brigade" opened  Decem- 
ber 20th  at  .the  Central  Theatre  amid 
the  applause  of  a  public  that  wel- 
comed the  first  real  thriller  of  years. 
Newspaper  reviewers  are  commenting 
on  the  wonders  that  this  unique  fire 
spectacle  unfolds  and  point  out  that 
it  has  a  heart-throb  power  even  greater 
than  "The  Old  Nest".  The  advance 
sale  at  the  box-office  with  a  $2  admis- 
sion charge  indicates  that  "The  Fire 
Brigade"  is  a  real  hit.  New  York 
firemen  are  behind  the  engagement 
solid. 

Irt  line  with  its  policy  to  present  only 
the  biggest  attractions  at  the  Embassy 
Theatre,  Lon  Chaney  in  "Tell  It  to 
the  Marines"  began  a  sensational  en- 
gagement Thursday  night,  Dec.  23rd, 
at  $2  admission.  Theatrical  circles 
on  Broadway  predict  another  "Big 
Parade"  and  this  theory  is  born  out 
at  the  box-office  where  the  house  is 


WAITING  FOR 
HER  BOYS  TO 
COME  HOME! 

— you'll  cheer  through 
youf  tears— you'll  laugh— 
you'll  love  itl 


<2fte 

BiUGADE 

A    Mtlro  •  Geldieya  •  Slayer   Pietmn 


.&  47th  Si 
t         Twit*  D.lly  I:4S.-8i«S 
Thru  Time.  New  Yeu.  and  Sunday  3iOO-6>QO  —  8i4S 


Reproduction  of  a  New  York  ad 
on  "The  Fire  Brigade" 


sold  out  for* four  weeks  in  advance" 
William  Haines  is  the  talk  of  critics 
and  public.  Full  cooperation  of  the 
U.  S.  Marines  is  helping  to  establish 
this  rousing  M-G-M  attraction. 


Lillian  Gish 


"SCARLET  LETTER" 

BOOKED  HEAVILY 


Lillian  Gish's  big  $2  hit 

ends  five-month  success 

on  Broadway 


Richmond,  Va.— At  the  Capitol 
Theatre,  Richmond,  Va.,  in  one  of  the 
first  engagements  of  its  heavily  booked 
schedule,  "The  Scarlet  Letter"  indi- 
cates that  the  country  at  large  waits 
eagerly  for  Lillian  Gish's  starring 
triumph  fresh  from  five  months  of 
Broadway  acclaim  at  $2.  Roy  P. 
Rosser,  Manager  of  the  Capitol  wires: 
"  'Scarlet  Letter'  opened  Monday  to 
turnaway  business— matinee  today  in 
pouring  rain.  House  filled.  Looks  like 
extended  run  production.  Unani- 
mously acclaimed  great  picture." 


Cleveland,  O.— "The  Scarlet  Let- 
ter," in  snow-bound  Cleveland,  reg- 
istered on  its  second  Monday,  the 
biggest  day's  receipts  so  far  this 
season  at  the  Stillman  Theatre. 


Few  pictures  have  enjoyed  the  ad- 
vance praise  and  publicity  received 
by  Miss  Gish's  great  production  and 
the  volume  of  bookings  promises  to 
exceed  any  attraction  in  which  she 
has  ever  appeared. 


John  Gilbert  and  Greta  Garbo  in  the  great  M-G-M  hit 
"Flesh  and  the  Devil"  soon  forthcoming 


"TIN  HATS"  BREAKING 
RECORDS  EVERYWHERE 


Telegrams  continue  to  pour  into 
the  offices  of  M-G-M  regarding  the 
sensational  box-office  success  of  the 
comedy  hit  "Tin  Hats."  Doug  Kim- 
berley,"  Manager  Colonial  Theatre, 
Tacoma,  Washington,  wires:  "'Tin 
Hats'  breaking  all  records.  Best  busi- 
ness this  year.  S.  R.  O.  sign  out 
Saturday,  Sunday,  Monday.  Crowds 
stood  on  line  two  hours  tonight.  'Tin 
Hats'  a  Riot." 

From  the  Pasadena  Theatres  Corp., 
Manager  H.  B.  Wright,  jtelegraphs: 
"M-G-M  still  breaking  records.  'Tin 
Hats'  does  biggest  business  history  of 
house." 

In  big  cities  as  well  as  small  towns 
it  is  evident  that  "Tin  Hats"  has 
struck  the  popular  flair  for  comedy 
and  will  go  on  record  as  one  of  the 
year's  most  successful  pictures. 


DETROIT  WILD  OVER 
CHANEY  IN  "MARINES' 


S.R.&for'Tellltto 
the  Marines"  at 
Madison  Theatre 


Detroit,  Mich.  —  Detroit  film  men 
are  watching  with-  keen  interest  the 
S.R.O.  crowds  at  the  Madison  Thea- 
tre, where  Lon  Chaney  in  "Tell  It  to 
the  Marines"  is  settling  into  an  ex- 
tended run.  The  box-office  reports 
opening  day  "from  one  this  afternoon 
until  nine-thirty  tonight  it  has  been 
standing  room  only.  It  looks  as  though 
the  New  York  success  will  be  topped 
in  Detroit  and  throughout  America. 
William  Haines  is  coming  star." 


According  to  present  indications 
bookings  on  "Tell  It  to  the  Marines" 
will  have  reached  a  greater  total  in 
quicker  time  than  any  previous 
M-G-M  release. 


M-G-M  STUDIO  REVEALS 

BIG  PRODUCTIONS  COMING 


<t 


Old  Heidelberg '  *  goes  into  work 
with  Ramon  Novarro  starring 


Twenty-four  sheet  stands  that  are  being  used  heavily 
to  promote  M-G-M's  Big  Specials 


Culver  City,  Cal.— The  Culver 
City  studio  of  M-G-M  is  humming 
with  activity.  Spurred  on  by  the 
success  of  their  nationally  famous 
specials,  studio  officials,  stars  and 
directors  are  engaged  on  the  greatest 
period  of  activity  in  the  history  of 
this  company. 

"Old  Heidelberg,"  starring  Ramon 
Novarro,  is  under  way.  Ernest  Lubitch 
is  directing  this  giant  enterprise  and 
it  willset  a  new  mark  in  production 
annals. 

Clarence  Brown  is  directing  M-G- 
M's  great  epic  of  the  opening  of 
Alaska,  based  on  Robert  W.  Service's 
"Trail  of  Ninety-Eight." 

Lon  Chaney  is  working  in  the 
famous  vehicle  "Mr.  Wu",  noted  as 
both  a  novel  and  stage  success. 

Among  other  important  pictures 
nearing  completion  are  Norma  Shearer 
in  "The  Demi-Bride"  with  Lew  Cody; 


"Women  Love  Diamonds",  with  an 
all-star  cast;  "Winners  of  the  Wilder- 
ness", Tim  McCoy's  new  offering  to 
follow  "War  Paint"  and  "Slide  Kelly 
Slide",  with  William  Haines  featured 
in  a  picture  that  will  be  to  baseball 
what  his  "Brown  of  Harvard"  was 
to  football. 

Ten  other  companies  are  working 
on  the  M-G-M  lot  in  addition  to  the 
above,  and  the  audiences  which  today 
are  applauding  "The  Fire  Brigade", 
"Tell  It  to  the  Marines"  and  other 
M-G-M  hits  may  look  forward  to 
even  greater  entertainments  in  the 
coming  months. 


LEO  LION  says: 
M-G-M  knows  pub- 
lic taste.  That's  why 
the    public    knows 
M-G-M. 


4 
• 


Thursday,  January  6,  1927 


DULY  TIPS  WHICH  MEAN  DOUAQS  FOB  SHOWMEN 


"Paradise" 
(First  Nat'l) 
Three  Kress  stores  in  town  made 
up  a  Paradise  Sandwich  which  was 
wrapped  individually  in  waxed  paper, 
suitably  printed  and  made  a  special 
of  it  at  their  lunch  counters.  A  chain 
drug  store  firm  did  the  same.  A 
candy  maker  was  also  sold  on  the 
idea  of  introducing  a  new  nickel 
piece  called  "Paradise  Bar,"  which 
caught  on  handsomely.  This  bar 
was  sampled  and  advertised  all  over 
town,  putting  the  name  of  "Paradise" 
into  the  mouths  of  the  public.  A 
"Night  in  Paradise"  ball  was  the  big 
item  in  the  campaign.  This  was 
held  at  the  leading  ballroom  and  its 
advent  well  heralded.  The  ballroom 
management  had  printed  3,000  book- 
lets, illustrated  with  the  stars'  pic- 
tures, printed  and  distributed,  and  do- 
nated two  loving  cups  as  prizes. 
These  were  ostensibly  the  gifts  of 
Milton  Sills  and  Betty  Bronson.  The 
cups  were  on  display  for  an  entire 
week  in  the  window  of  the  leading 
jeweler.  As  a  final  blast,  arranged 
with  Station  KJR  to  broadcast  a  se- 
ries of  announcements  on  "Paradise." 
— Leroy  Johnson,  Liberty,  Seattle. 


"Skinner's  Dress  Suit" 
(Universal) 
A  postcard,  sent  to  a  number  of 
local  residents,  appealed  for  the  loan 
of  a  dress  suit  for  a  Mr.  U.  C.  Skin- 
ner. The  manager  received  several 
offers  of  a  loan  of  a  dress  suit,  sev- 
eral recipients  of  the  postcards  think- 
ing that  a  vaudeville  artist  was  going 
to  appear  and  had  lost  his  clothing 
en  route.  Although  hoaxed  by  this 
amusing  advertisement,  most  of  those 
who  'swallowed  the  bait'  took  their 
medicine  with  the  greatest  good 
humour.- — Opera  House,  Oamaru, 
New  Zealand. 


"The    Temptress" 
(M-G-M) 

Ran  a  story  contest  in  cooperation 
with  the  Dallas  Dispatch.  Each  con- 
testant was  asked  to  name  his  or  her 
ten  greatest  temptations  and  com- 
ment upon  each  one.  A  local  jewel- 
er came  in  on  the  tie-up  and  offered 
a  wrist  watch  for  the  best  story.  In 
view  of  the  other  "big"  prizes  of- 
fered, the  contest  attracted  a  world  of 
attention  as  was  evidenced  from  the 
many  stories  received  at  the  news- 
paper office. — Barry  Burke,  Palace, 
Dallas,  Tex. 


"We're  In  the  Navy  Now" 
(Paramount) 

Distributed  3,000  handbills  of  a 
special  size,  17x23.  Because  these 
handbills  were  larger  than  the  or- 
dinary handbill  or  circular  it  made 
them  very  conspicuous  and  an  effec- 
tive advertising  medium.  The  hand- 
bills  contained  appropriate  copy, 
pictures  of  Beery  and  Hatton  and  a 
sea  setting  with  battleships,  together 
with  an  announcement  of  the  theater 
and  picture.  The  distribution  of  the 
handbills  wasn't  wholly  confined  to 
the  city  but  the  outlying  districts  re- 
ceived a  generous  supply  as  well — 
Chas.  R.  Hammerslaugh,  Broadway, 
Newburgh,  N.  Y. 


9  Years  Ago  Today 

IN 

THE  FILM  DAILY 


Because  of  conditions  in  the 
producing  field  which  caused 
the  abandonment  of  stock  com- 
panies, producers  were  having 
a  tough  time  locating  players, 
directors  and  cameramen. 

Nowadays 
They  Just  Consult  the 

FILM  YEAR  BOOK 


Gov.  Smith  Again  Asks 
Repeal  of  Censorship 

(Continued  from  Page   1) 
two    other    occasions    the     Governor 
in  his  messages  has  stated  his  objec- 
tions and  the  reasons  why  he  desires 
the  law  repealed. 

It  is  now  believed  the  Governor 
has  sufficient  supporters  in  the  1927 
Legislature  to  successfully  carry  out 
his  wishes  on  this  particular  subject, 
and  will  pass  a  repeal  bill  this  year. 
Smith  in  his  message  shows  the  same 
consistent  attitude  he  always  has 
maintained  in  his  objections  to  the 
censorship   law.      He   said: 

"Although  the  legislature  in  pursuance  of 
the  constitutional  mandate  abolished  the  M. 
P.  Censorship  Commission,  the  function  of 
censoring  picture  films  still  exists  in  our 
government  and  has  been  transferred  to  the 
Dept.  of  Educaton.  I  renew  my  recommen- 
dations that  the  state  cease  its  censorship  over 
motion  picture  films.  To  my  mind  there 
seems  to  be  no  more  reason  for  it  than  for 
censorship  of  books,  of  the  press  or  of  the 
spoken  drama.  The  method  of  correcting 
evils  is  by  recourse  to  the  penal  statutes  after 
the    offence." 

In   conclusion,   the   Governor   said: 

"No  useful  purpose  is  served  by  the  con- 
tinuance of  this  function  and  it  constitutes 
an  unnecessary  drain  upon  the  revenues  of 
the  state  even  though  they  be  compensated 
by  taxation  upon  the  business  itself.  If 
there  is  any  reason  for  such  a  tax,  it  might 
well  be  continued  for  the  benefit  of  public 
revenue  but  to  dissipate  it  in  a  senseless  cen- 
sorship seems  to  be  entirely  without  either 
rhyme    or   reason.*' 


Agreement   Upheld 

(Continued  from  Page   1) 
violated    its    contract    by    permitting 
the  showings,  in  violation  of  protec- 
tion given  a  house  at  Whitestone. 

Criticism  of  the  board's  decision 
is  made  by  "Film  News,"  which 
points  out  that  previous  to  the  de- 
cision oral  agreements  have  not  been 
admitted    in    evidence. 

"We  note  in  this  decision  that  the  board 
held  Mr.  Pitts  not  guilty  of  intent  to  bicy- 
cle," the  publication  observes.  "Maybe  Mr. 
Pitts  was  not  guilty.  We  do  not  set  our- 
selves up  as  judges  of  the  merits  of  the 
case.  But,  if  Mr.  Pitts  was  not  guilty,  why 
did  the  board  virtually  tell  Mr.  Pitts  'not 
to  do   it   again'?" 


Foster   at    Minneapolis 

Minneapolis — Lee  Foster  has  been 
named  manager  of  the  local  United 
Artists  branch,  succeeding  H.  O. 
Martin. 


Fox  and  Vitaphone 
Exchange  Licenses 

(Continued  from  Page  1) 

the  Vitaphone  Corp.,  licenses  under 
its  patent  and  patent  applications  and 
the  right  to  use  the  method  devised 
by  it.  It  is  understood  that  the 
Western  Electric  Co.,  which  de- 
veloped Vitaphone  intends  to  continue 
experimentation  in  this  field.  The 
agreement  further  covers  the  ex- 
change by  the  two  companies  of  ar- 
tists and  for  their  mutual  co-opera- 
tion in  all  particulars.  The  Fox-Case 
studios  have  already  made  a  number 
of  productions  and  expect  to  increase 
their  activities  along  this  line  so  that 
there  will  be  made  available  to  the- 
aters in  which  Vitaphone  equipment 
is  installed  the  productions  of  both 
the  Vitaphone  and  Fox-Case  studios. 
The  Fox-Case  Corp.,  is  owned 
jointly  by  Fox  Film  Corp.,  and  the 
Fox  Theaters  Corp.  The  product  of 
the  new  company  known  as  Movie- 
tone pictures  will  be  distributed  by 
the  Fox  Film  Corp.  Talking  films 
already  produced  by  Fox  are  under- 
stood to  be  confined  to  short  subjects 
including  two  "Chic"  Sales  pictures, 
one  each  by  Racquel  Meller  and  one 
by  Frieda  Hempel.  "Billy"  Day, 
radio  entertainer,  also  is  reported  to 
be  making  a  series. 

Industry  Fortified 

(Continued  from  Page  1) 

sion  as  vice  chairman  of  the  state 
central  Republican  committee,  with 
several  San  Francisco  owners  as 
members.  Edgar  C.  "Levey,  brother 
of  Bert  Levey,  who  operates  San 
Francisco  theaters  as  well  as  a  vaude- 
ville booking  agency,  was  elected 
speaker  of  the  assembly  by  an  over- 
whelming majority. 

Every  women's  organization  in  the 
state  will  support  the  carnival  bill  and 
favorable  action  by  the  legislature 
seems  assured.  Thomas  D.  Van  Os- 
ten,  secretary-manager  of  the  state 
theater  owners  organization,  has 
established  headquarters  at  the  capital 
and  will  be  in  attendance  throughout 
the  session. 


Exhibitors* 
Daily  Reminder 


How's  trailer  ser- 
vice? Check  it[up; 
it  helps  business. 


L 


And  That's  That 


By  PHIL  M.  DALY    ^^ 

EUGENIE  GILBERT  is  relishing 
the  new  experience  being  gained 
among  the  hard-boiled  cowboys  in 
Leo  Maloney's  "The  Long  Loop  on 
the  Pesos."  She  is  the  only  girl 
in   the   cast. 


A  life-size  portrait  of  Adolph  Zukor 
by  Giuseppe  Trotta,  will  be  placed 
in  the  new  Paramount,  the  gift  of 
the  Paramount  Pep  Club. 


Another  De  Mille  is  making  a  bid 
for  fame.  This  time  it  is  Agnes, 
daughter  of  William  C.  De  Mille, 
who  is  making  her  debut  in  opera  as 
a  dancer. 


Thursday,  Jan.  6,  1927 


Vilma  Banky  is  versatile.  The 
"Hungarian  Rhapsody"  has  written  a 
song  based  on  the  theme  of  "The 
Night  of  Love." 


Major  Edward  Bowes  was  active 
in  real  estate  before  joining  the  the- 
ater field  and  he  is  continuing  his 
operations.  His  latest  purchase  is 
a  Riverside  Drive  apartment  house 
said  to  be  for  $1,000,000. 


Natalie  Kingston  is  taking  a  law 
course  at  night  school.  It's  not  in 
connection  with  film  contracts,  but  to 
better  handle  the  legal  affairs  of 
estates  she  owns. 


"U"  Shorts  Program 

Universal  City — Representing  a  re- 
ported expenditure  of  over  $5,000,000, 
Universal  has  launched  its  1927-28 
short  subject  program.  This  is  an 
increase  of  almost  50  per  cent  over 
this  year.  Half  a  dozen  new  comedy 
and  novelty  series,  in  addition  to  con- 
tinuance of  the  best  of  this  season's 
short  product,  are  listed  on  the  sched- 
ule, announced  by  Carl  Laemmle. 

Topping  the  list  is  the  series  of 
ten  two  reel  comedies  written  by 
Octavus  Roy  Cohen  and  starring 
Charles  Puffy,  based  on  reducing; 
Cohen's  negro  stories  also  are  to  be 
used  as  the  basis. 

Stern  Film  Corp.,  will  make  two  series 
of  13  two  reelers  based  respectively  on  the 
"Mike  and  Ike"  and  "Keeping  Up  with  the 
Joneses"  newspaper  comic  strips.  New  ser- 
ies of  "Buster  Brown."  "Let  George  Do  It" 
and  "The  Newlyweds  and  their  Baby"  also 
are    included    on    the    company's    program. 

A  new  series  of  ten  "The  Collegians,"  two 
reelers,  and  12  Gumps  comedies  will  be  pro- 
duced. 

One  12  chapter  and  four  ten  chapter  ser- 
ials are  planned.  These  are  "Keith  of  Scotland 
Yard,"  "The  Trail  of  the  Tiger,"  "The  Van- 
ishing Raider,"  "The  Scarlet  Raider"  and 
"The    Phantom    Raider." 

Thirteen  Northwest  Mounted  Police  dra- 
mas, 13  Texas  Ranger  dramas,  13  stunt 
westerns  and  13  variety  dramas,  are  included 
on   the   two-reel   Western   release   schedule. 

In  addition  to  26  Bluebird  comedies  the 
one  reel  comedy  program  will  embrace  13 
cartoon  comedies,  and  13  one  reel  novelties. 
As  usual,  there  will  be  104  issues  of  Inter- 
national News. 


Spencer  Bennet,  director  of  "Mel- 
ting Millions,"  specializes  in  thrills, 
but  he  draws  the  line  on  fire.  As  an 
actor,  he  was  in  a  fire  scene,  when 
a  match  struck  his  gasoline-soaked  j 
asbestos  suit.  Fifteen  weeks  in  the 
hospital  and  the  end  of  his  career 
as  an  actor  were  the  results. 


^NEWSPAPER 
o/'FILMDOM 


ALL  THE  NEWS 
ALL  THE  TIME 


VOL.  XXXIX     No.  6 


Friday,  January  7,  1927 


Price  5  Cents 


Smart  Tactics 

MOVIETONE  and  Vita- 
phone  have  wedded  and 
once  again  all  is  quiet  on 
the  Potomac.  Where  previous- 
ly a  commercial  tilt  of  no  mean 
proportions  threatened,  you  find 
a  complete  and  most  amicable 
accord. 

It's  a  smart  move.  The  Fox 
talking  film  device  will  go  for- 
ward hand  and  hand  with  Vita- 
phone.  While  here  and  there  a 
whisper  is  heard  about  addition- 
al talking  motion  pictures,  these 
two  are  miles  ahead  of  the 
others.  Vitaphone  is  in  use. 
Movietone  is  ready.  Patents, 
artists,  equipment  will  be  inter- 
changed. It  looks  like  a  strong 
combination  to  beat. 

Law-Makers  Busy 

This  is  the  season  for  legislatures 
to  clutter  the  books  with  new  stat- 
utes. January  is  the  prize  month  of 
the  year  for  this  sort  of  activity.  All 
over  the  country  the  sessions  are  un- 
der way.  San  Francisco  reports  the 
situation  under  control.  Splendid. 
A  bill  restricting  traveling   carnivals 

•always  burdensome  to  exhibitors- 
may  be  enacted.  _ 

In  New  York,  Governor  Smith  has 
made  his  annual  recommendation 
that  censors  be  eliminated.  A  re- 
pealer is  not  outside  the  bounds  of 
possibility.  However,  this  fact  must 
not  be  overlooked:  The  flood  of  legis- 
lation has  not  reached  its  peak. 
There  should  be  no  letting  down  in 
the  efforts  to  constructively  ward  off 
the  tax  burdens  which  threaten  to 
foist  themselves  upon  the  industry. 
In  this  connection,  a  united  front  on 
the  part  of  exhibitors  and  exchanges 
will  prove  of  inestimable  value. 
A  united  force  is  far  better  than  a 
divided  one. 

Titles 

Not  all  of  the  clever  folks  in  pro- 
duction are  getting  a  full  measure  of 
the  credit  they  deserve.  Referring 
specifically  to  title  writers  at  large, 
it  is  apparent  that  a  few  words  of 
commendation  might  be  scattered  in 
several  directions  without  painting 
the  lily  too  diligently. 

Since  the  work  of  three  is  more 
familiar,  we  draw  attention  to  them: 
-George  Marion,  Jr.,  Joe  Farnham  and 
Malcolm,  Boylan.  Three  top-notchers 
;in  their  chosen  field.  Their  work  in 
jrecent  releases  proves  it. 

KANN 


British  Quota  for  Distributors  Seen 

By   ERNEST    W.   FREDMAN 
Editor,  "The  Film  Renter" 

London — Great  Britain  will  establish  a  quota  system,  but  it  will 
affect  only  distributors,  it  is  confidentially  believed.  Under  the 
proposed  system,  five  per  cent  of  films  handled  by  distributors  must 
be  British. 

A  deputation  of  the  Cinematograph  Exhibitors  Ass'n.  met  Sir 
Phillip  Cunliffe-Lister,  president  of  the  Board  of  Trade,  criticizing 
the  proposal  of  the  subcommittees  of  the  Imperial  Conference.  The 
Board  of  Trade  head  expressed  sympathy  with  exhibitors'  viewpoint. 


NORTHWEST  UNIT  WILL 
RESUME  ARBITRATION 


Minneapolis — The  meeting  yester- 
day in  which  C.  C.  Pettijohn  con- 
ferred with  the  advisory  committee 
of  the  Northwest  exhibitor  associa- 
tion concluded  in  a  general  tenor  of 
satisfaction  to  all  concerned,  with  the 
determination  that  arbitration  will  be 
resumed  next  week. 

There  was  complete  agreement  in 
the  efficacy  of  arbitration  as  an  instru- 

(Continued    on    Page    2) 


Pizor  Heads  E.  Pa. 

Philadelphia — Lewen  Pizor  will  be 
president  of  the  Eastern  Pennsyl- 
vania unit  during  1927.  His  election, 
following  nomination  without  oppo- 
sition, will  be  a  routine  procedure  at 
the  association's  January  meeting, 
when  the  secretary  will  cast  one  bal- 
(Continued  on  Page  3) 


New  Foreign  Unit 

International  A.  C.  A.,  a  new  for- 
eign distributing  company,  has  been 
formed  to  handle  product  of  Ameri- 
can Cinema  Ass'n  abroad.  Edward 
L.  Klein  is  president  and  general 
manager  of  the  new  firm  which  will 
have  headquarters  at  25  W.  43rd  St. 

(Continued    on    Page    2) 


Riesenfeld  Goes  to  Coast 

Hugo  Riesenfeld  is  en  route  to 
the  Coast  to  view  "The  Rough 
Riders,"  in  connection  with  scoring 
of  the  picture,  which  will  be  shown 
on  Broadway  sometime  in  February. 


Jockey  in  Films 

Earle  Sande,  internationally  known 
jockey,  is  reported  to  have  signed 
a  contract  to  play  a  leading  role  in 
a  "horse"  picture  to  be  made  in  New 
York  in  spring. 


Saenger  Enters  Baton  Rouge 
Baton    Rouge,    La.— Saenger    The- 
aters has  obtained  a  SO  per  cent  in- 
terest   in    the    Columbia    and    Louis- 
ianna. 


'IT  SEEKS  COONEY  CHAIN 
OE  CHICAGO  THEATERS 


Universal  is  seeking  control  of  the 
Cooney  Bros.,  circuit  in  Chicago.  J. 
J.  Cooney  is  in  New  York  in  con- 
nection with  the  deal.  The  circuit 
embraces  six  neighborhood  houses, 
with  three  more  under  construction 
and  a  downtown   to  be  built. 

The  Cooneys  recently  formed  Na- 
tional   Theaters,    under    which    name 

(Continued  on  Page  3) 


Gall  Rates  Unfair 

Steps  towards  securing  a  revision 
of  newspaper  rates  for  motion  pic- 
ture advertising,  were  taken  by  the 
A.  M.  P.  A.  yesterday  at  its  luncheon, 
following  an  address  by  H.  M.  New- 
man, publisher  of  "The  Fourth  Es- 
tate," which  advocates  the  plan. 
President  Walter  Eberhardt  an- 
nounced the  appointment  of  the  fol- 
(Continued  on  Page  3) 


Fox-Stanley  Deal? 

Philadelphia — Negotiations  are  un- 
der way  between  the  Stanley  Co., 
and  Fox,  which  have  for  their  object 
a  working  arrangement  in  the  house  to 
be  erected  by  Fox  at  17th  and  Market 
Sts.  Several  conferences  have  been 
(Continued    on    Page    2) 


Denies   Publication   Plan 

Denial  that  the  M.P.T.O.A.,  is  to 
launch  a  trade  paper  carrying  distrib- 
utor advertising,  was  made  yester- 
day by  Michael  J.  O'Toole.  He 
pointed  out  that  the  organization  bul- 
letin, however,  may  be  enlarged  as 
business    justifies. 


Brooks  Gets  New  Post 

E.  Oswald  Brooks  has  been  trans- 
ferred from  sales  to  production  and 
will  be  in  charge  of  Patheserial  pro- 
duction in  the  East.  He  was  for 
five  years  in  charge  of  serial  sales, 
last  summer  becoming  southern  di- 
vision sales  manager. 


SEEKING  TO  REPEAL 
CONN.  FILM  TAX  LAW 

Introduction    Of    Measure 

In    Legislature    Is 

Expected    Soon 

Hartford — Introduction  of  a  meas- 
ure nullifying  the  motion  picture  tax 
law  is  expected  during  the  session 
of  the  State  Legislature  which  has 
just  opened.  The  bill  will  not  be  pre- 
sented until  organization  of  the  as- 
sembly is  complete.  It  is  understood 
that  the  drafting  of  such  a  measure 
is  occupying  the  attention  of  the  ex- 
hibitor leaders. 

In  seeking  the  repeal  of  the  law, 
passed  by  the  Legislature  two  years 
ago  at  the  instigation  of  Harry  Du- 
(Continued  on  Page  3) 


Rewarding  Directors 

A  gold  medal  and  bonuses  totaling 
$17,500  will  be  awarded  the  directors 
of  the  three  best  pictures  played  at 
the  Paramount  during  1927.  The 
offer  was  made  by  Jesse  L.  Lasky, 
prior  to  his  departure  for  the  Coast 
where  he  arrives  today. 

The  director  whose  picture  shall  be 
(Continued    on    Page    2) 


$3,055,229  M-G-M  Net 

Net  profits  of  $3,055,229.35  for  the 
fiscal  year  ended  Aug.  31,  1926,  is 
reported  by  M-G-M  and  subsidiaries 
100  per  cent  owned.  Gross  profit  for 
the  period  was  $7,950,660.13.  Assets 
are   listed  as  $29,829,764.88. 


Largest  Switchboard 

Weighing  over  50  tons  and  meas- 
uring 122  ft.  in  length,  the  largest 
stage  switchboard  ever  constructed 
was  installed  yesterday  in  the  switch- 
board room  at  the  left  of  the  stage 
in  the  new  Roxy.  The  switchboard 
(Continued    on    Page    2) 


"Laff  Nite"  on  Radio 

Several  stars,  cartoonists  and  hu- 
morist writers  contributed  to  "Laff 
Nite"  on  the  radio  at  the  Hotel  Mc- 
Alpin  last  night,  in  connection  with 
observance  of  "Laugh   Month." 


12  in  East  Coast  Chain 

Philadelphia — There  are  12  houses 
in  the  East  Coast  chain  as  a  result 
of  purchase  of  the  Globe  at  Marcus 
Hook.  James  Flynn  is  manager^  of 
the  new  acquisition  and  the  Spiel- 
mont  at  Marcus  Hook. 


THE 


#<•  NEWSPAPER 
f'FILMOOMi 


I* 


•m  IffiV^^ALLTHE  HEWS 
[I*'*™^*LLTUE  TIME 


Vol.XXXIX  No.  6      Friday,  Ian.  7. 1927      Price 5 Cents 


I0HN  W.  ALICOATE 


Publisher 


Published  daily  except  Saturday  and  holidays 
at  1650  Broadway,  New  York,  N.  Y.,  and 
copyright  (1927)  by  Wid's  Films  and  Film 
Folk,  Inc.  J.  W.  Alicoate,  President  and 
Treasurer;  Maurice  D.  Kann,  Editor;  Don- 
ald M.  Mersereau,  Business  and  Advertising 
Manager;  Ralph  Wilk,  Traveling  Represen- 
tative. Entered  as  second-class  matter  May 
21,  1918,  at  the  post-office  at  New  York, 
N.  Y.  under  the  act  of  March  3,  1879. 
Terms  (Postage  free)  United  States,  outside 
of  Greater  New  York,  $10.00  one  year;  6 
months,  $5.00;  3  months^  $3.00.  Foreign, 
$15.00.  Subscribers  should  remit  with  order. 
Address  all  communications  to  THE  FILM 
DAILY.  1650  Broadway,  New  York,  N.  Y. 
Phone  Circle  4736-4737-4738-4739.  Cable  ad- 
dress: Filmday,  New  York.  Hollywood, 
California — Harvey  E.  Gausman,  Ambassa- 
dor Hotel:  'Phone,  Drexel  7000  and  Wash- 
ington 9794,  London — Ernest  W.  Fredman, 
The  Film  Renter,  58,  Great  Marlborough  St., 
London,  W.  I.,  Paris— La  Cinematographic 
.  Francaise,   5,   Rue  Saulnier. 


Financial 


A  placid  tempo  marked  the  activities  of 
film  issues,  though  some  of  the  stocks,  of 
which  Fox  Film  "A,"  Loew's,  Inc.,  Trans 
Tux  Screen,  Famous  common  and  both  War- 
ner products  were  the  features,  experienced 
■trades  of  a  substantial  nature.  Eastman 
Kodak  was  the  outstanding  feature  for  change 
of  price,  jumping  four  points  on  a  negligible 
turn-over.  Most  other  stocks  broke,  frac- 
tionally. 


Quotations 

High 

Low 

Close 

Sales 

Am.    Seat.    Vtc 

44?* 

445* 

44J* 

400 

Am.    Seat.    Pfd 

44  'A 

44  5i 

4456 

100 

•*Balaban    &    Katz. . 

6354 

•*Bal.    &    Katz    Vtc. 

73% 

Eastman  Kodak    . . . 

120 

120 

120 

20 

Famous  Players   . . . 

1145/6 

113  "4 

113J4 

2,300 

*Fam.    Play.    Pfd... 

73 '4 

*Film    Inspect.     . . . 

5 

•First    Nat'l.    Pfd.. 

100 

*Fox     Film     "A".. 

7454 

72 '4 

7354 

8,400 

Fox   Theaters    "A". 

23  « 

233-s 

23J4 

100 

*Intern'l    Project.    . 

1254 

48  ii 

475/, 

4854 

8.500 

Metro-Gold.    Pfd... 

25 

25 

25 

200 

M.   P.   Cap.   Corp. .  . 

1254 

12 

12 

300 

Pathe    Exch.     "A". 

4oys 

39  54 

40 

700 

t  Paramount    B'way. 

9sy2 

98  y2 

9854 

3 

ttRoxy    Class    "A". 

31 

28'A 

ttRoxy      Units      .  .  . 

32 

30 

ttRoxy    Common     . 

9 

8 

Skouras   Bros 

46 

46 

46 

"Stan.   Co.   of  Am 

8334 

Trans-Lux   Screen   . 

8 '4 

7% 

7 '4 

2,400 

•Univ.    Pict.    Pfd... 

9854 

•Universal    Pictures 

37 

Warner   Pictures    . 

33U 

32-4 

32'4 

7,666 

Warner   Pict.    "A". 

45  54 

43 

43  54 

21,500 

•  Last   Prices   Quoted 

t  Bond   Market 

••  Philadelphia   Market     tt  Bid 

and   Ask 

Old  Slides  for  Laemmle  Fete 
Los  Angeles — Showing  of  old 
time  slides,  in  use  by  theaters  from 
IS  to  20  years  ago,  will  be  a  fea- 
ture of  the  banquet  for  Carl  Laem- 
mle on  Jan.  17,  to  celebrate  his  six- 
tieth birthday  and  twenty-first  year 
in  the  industry.  The  slides  are  part 
of   Laemmle's   personal   selection. 


Smith    Gagging    "Collegians" 
Universal    City — Dick     Smith     has 
been  assigned  as  gagman  to  the  Uni- 
versal unit  filming  "The  Collegians." 
Nat  Ross  is  directing  the  series. 


Northwest  Unit  Will 
Resume  Arbitration 

(.Continued  from  Page  1) 
ment  of  justice  and  equity,  but,  it  was 
stated,  that  it  is  only  of  such  value 
when  the  six  men  comprising  the 
arbitration  board  sit  as  judges  and 
not  as  partisans.  Moreover,  anyone 
who  serves  as  an  arbitrator  with  any 
other  purpose  than  to  hear  the  evi- 
dence and  to  properly  and  fairly  de- 
termine questions  involved  is  both 
mentally  and  morally  unfit  to  so 
serve. 

On  the  contract  question,  it  was 
declared  that  since  motion  pictures 
are  leased  under  terms  of  a  written 
contract  entered  into  between  buyer 
and  seller,  both  parties  are  obligated 
to  know  what  is  in  that  contract  and, 
that  the  adoption  of  the  uniform  ex- 
hibition contract  has  gone  a  long 
way  to  accomplish  such  purpose. 
Both  parties  to  the  contract  are  also 
obligated  to  see  to  it  for  themselves 
that  any  special  agreements  not  cov- 
ered by  Standard  Clauses  are  plainly 
embodied  and  set  out  in  the  contract. 

It  is  realized  that  every  misunder- 
standing that  happens  cannot  be  cov- 
ered by  specific  terms  in  the  contract 
and  that  instances  may  arise  and 
have  arisen  where  injustices  have  been 
done,  where  unforseen  circumstances 
have  not  been  and  in  some  instances 
possibly  could  not  have  been  anticipa- 
ted. It  was  agreed  that  this  is  the 
point  at  which  equitable  relief  should 
be  granted.  It  was  decided  that  where 
a  wrong  has  been  done  it  should  be 
righted  and  where  an  unfair  advantage 
has  been  taken  by  either  party  by  the 
other  that  such  unfair  advantage 
should  be   removed. 

Those  participating  at  the  meeting 
further  agreed  that  practically  all  mis- 
understandings can  be  avoided  and 
such  situations  corrected  as  they  come 
up  if  the  parties  to  a  controversy  can 
be  brought  together  and  irrespective 
of  legal  technicalities  brought  to  an 
agreement  upon  what  is  fair  and  just 
and  right  under  the  circumstances. 

While  agreeing  on  these  questions 
the  distributors  and  exhibitors  at  the 
gathering  did  not  mean  to  suggest 
or  expect  that  contracts  shall  not  be 
lived  up  to  by  both  parties  but,  that 
those  taking  part  in  the  discussion 
will  at  all  times  devote  their  best 
efforts  to  provide  for  any  such 
emergencies  not  covered  by  technical 
terms  of  contracts,  all  to  the  end  that 
arbitration  shall  mean  not  only  the 
enforcement  of  contracts  but  fair  deal- 
ing, righting  of  any  wrongs,  or  correc- 
tion of  such  unfortunate  or  unforseen 
situations. 


Ordered  to  Arbitrate 
An  order  compelling  the  Bertini 
Amusement  Co.,  of  21  Carmine  St., 
to  submit  to  arbitration  a  contro- 
versy with  Vitagraph  over  four  con- 
tracts involving  $1,370  was  signed  by 
the  Supreme   Court  yesterday. 


Six  Arrested  In  Probe 
Winnipeg — Six  men  are  under  ar- 
rest in  connection  with  destruction  by 
fire  of  the  Winnipeg,  which  cost  the 
lives  of  four  firemen.  Investigation 
is  alleged  to  have  showed  a  party 
was  staged  in  one  of  the  dressing 
rooms  just  previous  to  the  fire. 


Rewarding  Directors 

(Continued  from  Page   1) 

judged  the  best  to  be  shown  at  the 
theater  this  year  will  receive  a  gold 
medal  and  a  bonus  of  $10,000.  The 
director  of  the  second  best  will  re- 
ceive $5,000  in  cash,  and  the  director 
of  the  third  best  will  be  awarded 
$2,500. 

The  awards  will  be  based  on  quality 
of  production,  cost  and  the  directorial 
contribution  to  the  finished  picture. 
The  judges  will  be  Adolph  Zukor,  S. 
R.  Kent,  Sam  Katz,  and  Lasky. 


Fox-Stanley  Deal? 

(Continued  from  Page   1) 

held  between  John  Zanft  of  Fox  and 
J.  J.  McGuirk,  head  of  Stanley. 
Meanwhile  Fox  is  going  ahead  with 
plans  for  the   house. 


John  Zanft  was  out  of  the  city 
yesterday  and  could  not  be  reached 
for  a  statement.  At  his  office,  it  was 
stated  nothing  was  known  concern- 
ing  the   reported   deal. 


Hodes  Promoted 

Hal  Hodes  has  been  appointed 
manager  of  the  Universal  short  prod- 
uct department,  succeeding  Julius 
Singer,  who  has  resigned  on  account 
of  his  health.  Singer  has  been  ap- 
pointed assistant  sales  director  of  the 
Eastern  division  and,  for  the  present, 
will  manage  the  Albany  exchange, 
replacing  H.  C.  Bissell. 


Weisfeldt,   Adams   Transferred 

Minneapolis— M.  J.  Weisfeldt,  for 
several  years  Middle  West  division 
manager  for  F.B.O.  has  been  trans- 
ferred to  the  Coast,  with  Cleve 
Adams  succeeding  him  in  this  terri- 
tory. Weisfeldt  will  have  jurisdiction 
over  Denver,  Salt  Lake  City,  Seattle, 
Portland  and  San  Francisco.  Adams 
has  the  Chicago,  Minneapolis,  Sioux 
Falls,  Omaha,  Des  Moines,  Kansas 
City,  New  Orleans  and  Dallas  under 
his    control. 


Cleveland  Business  "Spotty" 

Cleveland — Matinee  business  during 
the  holidays  was  capacity,  according 
to  a  local  survey.  Evening  business 
was  not  so  good.  However,  this 
was  due  to  the  heavy  snowstorm  that 
made  the  streets  almost  impassable 
for  automobile  traffic.  On  the  other 
hand  neighborhood  houses  report  un- 
usually good  evening  business  for 
the  week. 


Largest  Switchboard 

(Continued  from  Page   1) 

was  manufactured  by  the  Hub  Elec- 
tric Co.,  Chicago,  with  over  a  year 
consumed  in  its  making.  It  has 
more  than  1,000  switching  levers  and 
consumes  electricity  totaling  1,500 
horse  power  supplied  by  direct  feed- 
ers between  the  generating  station 
and  theater,  arranged  to  interlock 
with  local  supply  feeds.  The  manip- 
ulating levers  are  so  arranged  that 
operation  is  similar  to  that  of  a  pipe 
organ. 


New  Foreign  Unit 

(Continued  from  Page   1) 

Other  officers  are  L.  J.  Rosett,  vice- 
president,  and  Etta  L.  Klein,  sec- 
retary-treasurer. Officers  comprise 
the  board  of  directors.  Harold  K. 
Moss  is  publicity  manager. 

The  new  company  will  begin  im- 
mediate distribution  abroad  of  the 
current  A.  C.  A.  product,  which  com- 
prises the  series  of  12  A.  C.  A.  Mas- 
ter Features,  supervised  by  David  M. 
Hartford.  Five  have  been  com- 
pleted. In  a  number  of  foreign  ter- 
ritories the  series  already  has  been 
sold,  according  to  Klein,  who  leaves 
soon  for  abroad.  There  will  be  18 
features  and  several  series  of  short 
subjects  on  the  A.  C.  A.  program 
next  year. 


"Wampas"    Ball    Feb.    17 
Los  Angeles — The  "Wampas"  ball 
will  be  held  Feb.  17  at  the  Ambassa- 
dor auditorium. 


HAL  ROACH 

PRESENTS 


MABEL  NORMAN  D, 

^tu/thing  Once/" 

JAMES  FMLAYSON  -v,,th-  MAX  DAVIDSON 


This  is  a  Cornerblock"  cut  furnished 
FREE  for  all  Pathecomedies  at  yout 
Exchange. 


INDEPENDENT  EXCHANGES 
Canyon  Pictures  Corp. 

offers  a  revival  of 

BUCK    JONES 

"BROTHER  BILL" 

A  rapid  fire  story  of  the  new  west.     Action— Thrills— Romance 
A  SUPER  BOX-OFFICE  ATTRACTION 

For  particulars   write 

CANYON  PICTURES  CORP. 

729  SEVENTH  AVENUE  -  -  NEW  YORK  CITY 


Friday,  January  7,  1927 


f^^J 


DAILY 


DAILY  TIPS  WHICH  MEAN  DOLLAQS  FOB  SHOWMEN 


"Gigolo" 

(P.D.C.) 

Tied  up  with  a  local  dance  hall, 
which  announced  a  dancing  contest, 
all  constestants  to  do  the  "Gigolo" 
dance.  In  order  to  get  a  better  con- 
ception on  just  how  the  dance  was 
done,  all  contestants  were  urged  to 
see  the  picture.  The  picture  showed 
on  a  Friday  and  Saturday,  thus  al- 
lowing the  contestants  a  few  days  of 
practice  as  the  contest  was  held  on  the 
following  Tuesday.  The  dancing  con- 
test was  advertised  and  announced  at 
the  dance  hall,  and  hand  bills  were 
given  away  to  dancers  every  night. — 
C.  T.  Perrin,  Colorado,  Pueblo,  Colo. 


"Kid  Boots" 
(Paramount) 

Arranged  a  golf  contest  with  the 
Country  Club.  The  man  and  the  wom- 
an making  the  longest  drive  were  each 
awarded  a  two  weeks'  pass  to  the  Rex. 
In  the  evening  the  Country  Club  had 
a  dance  and  supper,  at  which  time  the 
prizes  were  awarded.  This  stunt  was 
worked  the  day  before  opening  of 
picture,  and  the  following  day  pub- 
licity broke  in  the  local  newspaper 
on  the  contest  and  prizes  and  the 
tie-up. — Howard  Amos,  Rex,  Sumter, 
S.  C. 


"Stella  Dallas" 
(United  Artists) 

Arranged  with  local  bank  for  an 
unusual  tie-up.  The  theater  started 
the  prearranged  stunt  with  a  news- 
paper ad  reading:  "If  I  were  Mr. 
McGovern,  Vice-President  of  the 
Southern  Colorado  Bank  I  would  loan 
the  money  to  any  one  who  could  not 
see  Stella  Dallas  because  of  lack  of 
funds."  On  the  opening  day  of  pic- 
ture, the  bank  ran  a  ten-inch  ad 
stating  the  bank  would  be  glad  to  loan 
the  money  to  anyone  wanting  to  see 
"Stella  Dallas"  because  they  were  of 
the  belief  that  it  was  an  exceptional 
photoplay.  The  bank's  ad  helped  to 
establish  in  the  mind  of  the  readers 
that  if  the  bank  would  loan  money  to 
see  a  certain  picture,  it  certainly  must 
be  better  than  the  usual  run  of 
pictures. — C.  T.  Perrin,  Colorado, 
Pueblo,  Colo. 


"Tin  Hats" 
(M-G-M) 

A  24-sheet  was  split  in  half,  allow- 
ing a  cut-out  of  a  girl  on  one  side  of 
the  lobby  and  cut-outs  of  soldiers  on 
the  other  side.  The  two  soldiers  were 
saluting  and  facing  the  girl,  while 
the  girl  was  apparently  walking  away 
from  the  soldiers.  Seven  cut-out  hel- 
mets were  suspended  from  the  mar- 
quee. A  letter  on  each  helmet  spelt 
out  the  title  of  the  picture.  Three 
machine  guns  and  seven  German  hel- 
mets were  borrowed  from  the  Ameri- 
can Legion.  One  of  the  machine  guns 
was  placed  in  the  centre  of  the  lobby 
and  the  other  two  were  placed  on  the 
curb  in  front  of  theater,  with  the 
seven  German  helmets  placed  on 
either  side  of  the  lobby. — James  Cart- 
ledge,   Alhambra,    Charlotte,   N.    C. 


Questionnaire 

TVHE  Exploitation  Section 
r  of  the  1927  Film  Year 
Book  soon  to  be  issued  is 
crowded  with  practical 
showmanship  stunts  for 
every  form  of  publicity.  It 
will  become  the  exhibitor's 
permanent  exploitation 
manual  throughout  the 
year.  Every  stunt  a  proved 
puller  at  the  box-office. 
Here  is  one: 

Offer  a  series  of  12  or  more 
questions,  having  a  direct  bear- 
ing on  the  picture,  with  the 
newspaper  giving  the  "Ques- 
tionnaire" publicity.  This  stunt 
is  especially  good  on  historical, 
patriotic  or  Western  subjects, 
of  real  interest  to  both  the  old 
and  young.  Here  is  the  type 
if  question  used  on  Western 
pictures:  "Where  is  the  largest 
Indian  Reservation  located  ?" 
An  excellent  idea  to  interest 
school  children. 


Call  Rates  Unfair 

(Continued  from  Page   1) 

lowing  committee  to  handle  the  mat- 
ter: A.  M.  Botsford,  chairman;  C.  F. 
Chandler,  Howard  Dietz,  Bruce  Gal- 
lup, George  Harvey,  Vivian  Moses, 
Al  Selig  and  Bob  Welsh.  The  com- 
mittee will  meet  in  a  few  days  to 
determine  its  procedure. 

The  speaker  was  introduced  by 
Merritt  Crawford,  who  also  presen- 
ted Frank  B.  Applegate  of  the  Hearst 
publications.  Newman  said  he  is 
fighting  for  a  revision  of  rates,  on 
behalf  of  the  publishers  rather  than 
the  film  industry,  as  he  believed  the 
present  scale  unfair  and  "almost  un- 
consciously dishonest."  He  told  the 
publicity  men  that  they  had  "pulled 
some  pretty  raw  things"  in  the  past 
but  said  that  the  industry  is  now 
gaining  the  recognition  from  news- 
papers and  other  organizations  that 
it  deserves.  He  cited  the  fact  that 
for  the  first  time  the  "New  York 
Times"  survey  of  1927  carried  a  state- 
ment  from    Famous    Players-Lasky. 

Newman  warned  film  interests 
against  taking  an  antagonistic  atti- 
tude against  the  newspapers  in  their 
campaign  for  rates  which  do  not  dis- 
criminate against  them.  He  sug- 
gested that  they  point  out  to  the  pub- 
lishers the  unfairness  of  the  present 
scale. 

When  asked  concerning^  the  ten- 
dency of  newspapers  to  "play  up" 
scandal  stories  in  connection  with 
film  celebrities  Newman  admitted 
the  practice  is  unfair  but  said  such 
yarns  constitute  news  for  which  the 
public  is  eager. 


Sunday   Shows   Sought 
Holdinville,   Okla.— Amendment  of 
the    local   ordinance    to    permit    Sun- 
day   shows    has    been    asked    of    the 
council. 


Seeking  to  Repeal 
Conn.  Film  Tax  Law 

(Continued  from  Page  1) 
rant,  the  film  interests  will  now  have 
the  support  of  the  majority  party, 
the  Republicans.  When  the  law  mis- 
carried, imposing  the  tax  upon  the 
exhibitors  of  the  state  rather  than 
upon  the  distributors,  as  intended  by 
its  sponsor,  political  leaders  gave  the 
industry  assurance  that  it  would  be 
removed  from  the  statute  books  at 
the  next  Legislative  session.  How- 
ever, the  distributing  concerns  have 
been  paying  the  assessment  pending 
an  adjustment  of  the  situation. 

Exhibitors,  co-operating  with  the 
distributing  companies  and  the  Hays 
office,  staged  an  energetic  campaign 
to  direct  public  attention  to  the  in- 
justice of  the  measure  when  it  be- 
came operative  in  September,  1925. 
A  canvass  of  a  large  percentage  of 
the  Legislators  by  THE  FILM 
DAILY  revealed  that  practically 
every  member  interviewed  had  voted 
for  the  bill  with  the  understanding 
that  it  would  not  impose  the  tax  on 
interests  within  the  state  but  upon 
the  big  companies  outside.  However, 
the  distributing  organizations  moved 
their  exchanges  out  of  New  Haven 
and  the  assessment  fell  upon  the  the- 
ater men. 

Subsequently  havoc  was  raised 
with  the  exhibition  business  owing 
to  uncertain  delivery  of  prints  and 
papers  which  had  to  be  shipped  from 
either  New  York  or  Boston.  When 
the  industry  took  the  matter  up  with 
important  Republican  leaders  the 
miscarriage  of  the  law  was  recog- 
nized and  promise  made  to  repeal 
the  statute  at  the  next  session,  which 
did  not  take  place  until  this  year  as 
the  Connecticut  Legislature  meets 
biennially.  Then  the  exchanges  re- 
turned to  New   Haven. 


'U'Seeks  Gooney  Chain 
Of  Chicago  Theaters 

(Continued  from  Page  1) 
the  firm  operates.  John  J.  Cooney  is 
president.  Houses  now  operated  are 
the  Grand,  Cosmo,  Jeffrey,  Capitol, 
Chatham  and  Stratford.  The  pro- 
posed downtown  house  is  to  be  lo- 
cated directly  across  from  the  Majes- 
tic at  23  W.  Monroe  St.  It  will  seat 
2,000  and  be  part  of  the  $9,500,000 
fur  building.  The  company  has  a 
30-year  lease  on  the  proposed  house. 

Pizor  Heads  E.  Pa. 

(Continued  from  Page   1) 

lot  for  the  slate.  Other  officers  nomi- 
nated without  opposition,  are  Will 
Cohen,  Philadelphia,  first  vice-presi- 
dent; Harlan  E.  Woehrle,  Easton, 
second  vice-president;  Louis  Appel, 
York,  third  vice-president;  E.  M.  Fay, 
Philadelphia,  fourth  vice-president; 
George  P.  Aarons,  secretary  and  M. 
Lessy,   treasurer. 

A  committee  has  been  named  to 
confer  with  the  Film  Board  of  Trade 
on  alleged  violations  of  the  agree- 
ment to  refuse  to  serve  film  less  than 
one  year  old  to  non-theatrical  insti- 
tutions. 


Segall    Resigns 

Philadelphia — Charles  Segall  has 
resigned  as  head  of  theater  operations 
for  the  Stanley  Co.,  to  devote  his  time 
to  his  own  interests.  He  is  opening 
the  Ogontz  at  Ogontz  Ave.  near 
Cleten  Ave.  on  Jan.  15,  and  starts 
work  soon  on  an  1,800-seat  theater 
at  54th  St.  and  Arlington  Ave.  Site 
for  an  additional  house  is  also  being 
selected. 


Harris  On  N.  Y.  Trip 
D.  A.  Harris  of  the  Harris  Enter- 
prises,   Pittsburgh,    is    in    New    York 
on  a  business  trip. 


^7)  (r^w^a  <r%w^i>  (T^w^d  <rw<rs  <rw*r7>  (r^»^7xr%^n)(r^ 

Club  Mirador 

the  New  York  rendezvous  of  celebrities  of  Stage  and  Screen 

GNow  'Presenting 

Europe's  SMost  Spectacular  oAcrobatic  dancers 

SIMMESWBABETTE 

Direct  from  a  sensational  tour  of  the  Continent  and 
Riviera  and  a  record-breaking  run  with  "No,  No  Nan- 
nette"  in  London.  Appearing  nightly  in  addition  to  the 
famous  Mirador  Stars 

MAURICE  and  ELEANORA  AMBROSE 

and 

JOHNNY  JOHNSON'S 

CLUB  MIRADOR  ORCHESTRA 

Third  Successive  Season 

E.  Ray  Goetz,  ^Managing  THrector 

200  West  51st  Street,  New  York  *  Phone  Circle  5106 


e^W^<L*>4&^C-^^<L^^^<L^^^<L>^uS<L^W^ 


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last  Satuiday  coRlNHf 


The 

Lady 


in 


imme 

opened 
at  the 

N.Y  Strand 

fwhatpomp/ 
^what  glory  / 
what  gowns/ 

love  scenes/ 

**  splendor/ 

magnificence/ 

^What  a  wonderful 
teceptiouitgo^ 

vreknew^ 
The 

PIC1UBE 


Naturally 

it 
proves 


FIRST  NATIONAL   FIRST 


'NEWSPAPER 
^FILMDOM 


ANDWEEKLY 
FILH  DIGEST 


VOL.  XXXIX     No.  7 


Sunday,  January  9,   1927 


Price  25  Cents 


The  Box  Office  Tells  the  Story 

You  want  an  analysis  of  the  pictures  offered  you.  Written  from  the  showmanship 
angle,  "Reviews  of  the  Newest  Releases,"  a  regular  feature  of  The  FILM  DAILY,  gives  you 
the  information  you  want  and  need  to  know  about  current  pictures  every  Sunday. 


i 


Audience 

and  Critics 

agree 


u  i 


The  Cruise  of  the  Jasper  B' 
is  a  snappy  farce,  and  State* 
Lake  audiences  are  laughing 
a  lot  over  it*" 

ROB  REEL,  Chicago  Evening  American 

"The  State -Lake  audiences 
liked  'The  Cruise  of  the  Jas- 
per B\  Evidence  of  their 
good  taste,  I'd  say*" 

JOHN  JOSEPH,Herald  &  Examiner,  Chicago 

"Situations  and  subtitles  are 
clever;  photography  is  fine; 
direction  is  capable;  acting 
swell;  ensemble  just  what 
such  a  combination  would 
make  it*" 

MAE  TINEE,  Chicago  Tribune 


in 


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Adapted  by  ZELDA  SEARS  and 
TAY  GARN  E.TT  Trom  the  noveL 

by  don  Marquis 

Directed  by  JAMES  W  HORNE- 

SuperOised  by 

Bertram  Millhauser 

Produced  by 

DeMille  Pictures  Corporation 


m . 


RELEASED   BY 

PRODUCERS  DISTRIBUTING 
CORPORATION 


■     I 


[Tie  Life  of  Los  Angeles 
Centers  at  the 

AMBASSADOR'S 

Famous 
Cocoamut 


"^^ife 


gi*ra« 


Special  Nights 

uesday     and    Saturday. 
College  Night  Every 
Friday. 


=s*^= 


EGGERS 

INCORPORATED 

Photo 
Engraving 


Specialists 

to  the 

Motion  Picture 
Industry 


DAY  AND  NIGHT 


250  West  54th  Street 

NEW  YORK 
Telephone:  Columbus  4141-2-3 


3fe  NEWSPAPER 
of FILMDOM 


ANDWEEKIY 
FILM  DIGEST 


VOL.  XXXIX  No.  7 


Sunday,  Jan.  9,  1927 


Established  1918 


JOHN  W.  ALICOATE,  Publisher 


INDEX 


PAGE 

A    NEW    SERVICE— Editorial,    by   Maurice    D.     Kann 3 

FINANCIAL,  by  Charles  F.  Hynes 4 

FOREIGN  MARKETS,   by  lames   P.    Cunningham 5 

HOLLYWOOD  HAPPENINGS,  by  Harvey  E.    Gausman 6 

EASTERN  STUDIO  NEWS,  "A  LITTLE  FROM  LOTS,"  by  Ralph  Wilk..    7 

REVIEWS  OF  THE  NEWEST  RELEASES,  by  Lilian   W.  Brennan 8-9 

THEATER  EQUIPMENT  AND  MANAGEMENT,  by  Michael  L.  Simmons..  10 

EXPLOIT-O-GRAMS,   Compiled  by  Jack  Harrower n 

DEVELOPMENTS  IN  PRESENTATIONS,  by  Arthur   W.  Eddy 11 

THE    WEEK'S   HEADLINES 12 

EXHIBITORS'  DAILY  REMINDER,  A   Thought  for   Today 12 

AND   THAT'S   THAT,   Phil  M.   Daly's   Observations 12 


REVIEWS 


PAGE 

DESERT    VALLEY 8 

FOR   WIVES  ONLY 8 

HOTEL    IMPERIAL 8 


PAGE 

OBEY  THE  LAW 9 

SIN  CARGO 8 

THE   ONE  MAN  GAME 9 


SHORT   SUBJECTS 9 


De  Vry 

Movie  Camera 

holds  100  feet 

Standard  Theatre  Size  film 

and  costs 

$150 

A  protessional  camera  for  ama- 
teurs, that  has  sprung  into  im- 
mediate popularity  with  news 
weekly  camera  men  and  theatre 
managers. 


LOCAL    MOVIES    FILL    THEATRES 

Get  the  whole  town  coming  by  putting  local  scenes,  clubs, 
schools,  bathing  beauty  contests,  etc.,  on  your  screen ! 

SEND  FOR  FREE  BOOKLET 

New  Facts  on  Amateur  Motion  Picture  Photography 
De  Vry  Corporation— Dept.  3—1111  Center  St.,  Chicago 


CLUB 
MIRADOR 

— the     New     York     rendezvous 

of  celebrities  of  the  Stage 

and  Screen 


Now  Presenting 

Europe's  Most  Spectacular  Acrobatic 
Dancers 

SIMMES  &.  BABETTE 

Direct  from  a  sensational  tour  of  the 
Continent  and  Riviera  and  a  record- 
breaking  run  with  "No,  No  Nannette" 
in  London.  Appearing  nightly  in  addi- 
tion to  the  famous  Mirador  Stars 

MAURICE  6k 
ELEANORA    AMBROSE 

and 

JOHNNY  JOHNSON'S 

CLUB  MIRADOR 

ORCHESTRA 

Third  Successive  Season 


E.  Ray  Goetz,  Managing  Director 
200  W.  5 1st  St.  N.  Y.— Circle  5 106 


=3!^ 


YOUR  SUBSCRIPTION 

TO 

The 

Film  Daily 

WILL  PROVE 

The  Best  Investment 
You  Ever  Made 


$10.00  a  Year 

COVERS  EVERYTHING 


The  Film  Daily 

Weekly  Film  Digest 

Year  Book 

Directors  Annual 

Short  Subject  Quarterly 


Alan  T. 
Bo<|AR"n 


Now  for  the  Big  Fun  I 

You'll  have  it  in  bunches  at  the 

PATHE  CLUB  BALL 

at  the  Hotel  Roosevelt  on  the  evening  of 

LINCOLN'S  BIRTHDAY,  SAT.,  FEB.  12th 

Dance  dMxtsic  by  Lopez!  1 1 

oMidnight  buffet  Supper! 

^Brilliant  Entertainment  between  'Dances ! 

Something  Doing  Every  c&XCinutel 

You'll  see  everyone  there  who's  who.      You'll  have  the  time  of  times. 

TICKETS  $5.00  PER  PERSON 
PRIVATE  BOXES  SEATING  SIX,  $50.00 

Get  your  tickets  at  the  Pathe  Building,  35  West  45th  Street  (Tel.  Bryant  8630)  or  at  the 
Pathe   New   York   and   New  Jersey  Exchanges,   1600  Broadway   (Tel.  Chickering  7160). 

offtake  your  "^Reservations  Mow/ 


^NEWSPAPER 
o/'FILMDOM 


'OL.  XXXIX     No.  7 


ANDWEEKLY 
FILM  DIGEST 


Sunday,  January  9,  1927 


iESUME  ARBITRATION 
AFTERGONFERENCE 

Mtijohn  Back   Following 

Ironing  Out  Of 

Differences 

Arbitration  lias  been  resumed  every- 
where, said  C.  C.  Pettijohn  Friday 
pon  returning  to  New  York  after  a 
onference  with  the  Northwest  ex- 
ibitor  unit  officials  at  Minneapolis, 
le  went  to  that  city  to  straighten  out 
inferences  which  caused  the  organiza- 
on  to  withdraw  from  arbitration  and 
hich    threatened    the    entire    system 

the  Middle  West. 

Resumption    of    relations    prevents 

situation  which  threatened  to  cause 
(Continued   on   Page   12) 


Price  25  Cents 


Zukor  Talks  to  London 

Adolph  Zukor  was  the  first  film 
executive  to  use  the  new  radio  tele- 
phone service  between  this  country 
and  England.  Friday  morning  at 
10:50  o'clock  he  talked  to  John  Cecil 
Graham,  Paramount  managing  direc- 
tor at  London.  "Just  as  the  telephone 
company  is  trying  more  and  more  to 
increase  its  use  among  the  different 
peoples  so  are  we  using  every  effort 
to  make  our  pictures  international  in 
appeal,"  he  said  in  his  message. 

In  addition  to  Zukor,  who  was  ob- 
serving his  54th  birthday,  Sidney  R. 
Kent,  E.  E.  Shauer  and  Eugene  Zukor 
talked  to  Graham. 


Los  Angeles-London 

At  5:51  Friday,  Edward  Bowes  at 
the  Capitol  in  New  York  spoke  to 
Castleton  Knight  at  the  Capitol,  Lon- 
don where  "The  Temptress"  was 
playing.  At  the  same  time,  by  an- 
other connection,  John  Gilbert  calling 
from  Los  Angeles,  spoke  to  Bowes  on 
behalf  of  "The  Flesh  and  the  Devil" 
now  at  the  Capitol,  New  York. 
Bowes  relayed  Gilbert's  message  over 
the  transatlantic  connection  to  Knight 
in  London.  Thus  there  was  achieved 
not  only  a  transcontinental  but  a 
ransatlantic  transmission  of  messages. 


M-G-M   Makes   Gain 

Metro-Goldwyn-Mayer  and  subsi- 
iaries   report  a   net   income   for   the 

ar  ended  Aug.  31,  1926,  equal  to 
\.37  a  share  on  the  620,000  shares  of 
immon  stock  outstanding.  This 
>mpares  with  $2.68  for  the  preceding 
;ar.  The  consolidated  income  ac- 
>unt  follows: 

1926 

oss    profit     $7,950,660 

aerating  expenses...  5,091,582 
leraiing  profit 2,859,078 

her    income     573,696 

ital   income    3,432,774 

deral  taxes 377,545 

■t    income    3,055,229 

eferred  dividends   .  .         346,167 

rplus 2,709,062 

evious  surplus  adj..  3,507,395 
>tal    surplus    6,216,457 


1925 

$5,995,368 

4,132,222 

1,868,148 

256,031 
2,119,177 

112,032 
2,007,145 

347,985 
1,659,160 
1,898,235 
3,557,395 


Swimmer  Booked  by  Publix 

Gertrude  Ederle,  Channel  swimmer, 
and  her  aquatic  act,  have  been  book- 
ed for  a  three-weeks'  engagement  in 
Publix  houses,  opening  at  the  Buf- 
falo, Buffalo,  Jan.  16.  Then  follow 
weeks  at  the  Michigan,  Detroit,  and 
the  Chicago,  Chicago.  She  will  re- 
ceive $6,000  weekly,  it  is  understood. 


"Music  Master"  At  Strand 

"The  Music  Master,"  Fox  produc- 
tion, plays  at  the  Strand  the  week 
beginning  Jan.  15  and  the  Brooklyn 
Mark  Strand  starting  Jan.  29. 


,ois  Wilson  Leaving  Famous 

Dissatisfied  with  the  type  of  roles 
ven  her,  Lois  Wilson  is  quitting  Fa- 
ous,  the  company  having  agreed  to 
lease  her  from  her  contract  which 
->es  not  expire  until  next  September. 
Matters  came  to  a  head  when  she  was 
;signed  to  a  part  in  "The  Deer 
rive."  Miss  Wilson's  plans  are  un- 
dermined. 


Buys  "Woman  Disputed" 

Joseph  M.  Schenck  has  purchased 
["he  Woman  Disputed,"  play  by 
ennison  Clift,  for  Norma  Talmadge. 


rhe  General"  at  Capitol  Jan.  22 

"The     General,"     Buster     Keaton's 
:west,  comes  to  the  Capitol  Jan.  22. 


Steed   Opens  Tenth  House 

Birmingham — Joe   Steed  has  open- 

his  new  North  Birmingham  which 

ats   1,400.     This  is  his   10th  house. 


"Scarlet  Letter"  at  Capitol 

"The  Scarlet   Letter"  will  open  at 
e  Capitol  Jan.  29. 


"U"  After  Directors 

Universal  is  seeking  directors  to 
make  two  specials  for  next  season, 
"Show  Boat"  and  "The  Man  who 
Laughs."  All  directors  inside  its  own 
organization  have  assignments  which 
will  keep  them  busy  for  months  to 
come. 

It  is  likely  that  Mary  Philbin  and 
Norman  Kerry  will  play  the  "Show 
Boat"  leads.  Conrad  Veidt  will  play 
the  title  role  in  "The  Man  Who 
Laughs." 


Lois  Moran  Off  For  Coast 

Lois  Moran  leaves  for  Hollywood 
Monday  to  start  work  in  "Soundings," 
which  Rowland  Lee  will  direct. 


"Blue  Sunday"  Bill  Dead 

Washington— The  Jones-Lankford 
"Blue  Sunday"  bill  for  the  District 
of  Columbia  is  considered  dead  as 
there  is  practically  no  chance  of  en- 
actment at  the  short  session  of  Con- 
gress. 


Another  House  for  Schwartz 

Another  house  will  be  added  to  the 
A.  H.  Schwartz  circuit  this  week 
when  the  Merrick  opens  in  Jamaica. 
The  theater  will  play  pictures,  sup- 
plemented  by   a  few  vaudeville  acts. 


Sherman  to  Produce  Plays 

Lowell  Sherman  has  formed  Lowell 
Sherman  Inc.,  to  produce  plays.  The 
first  will   probably  star  himself. 


Johnston  En  Route  to  Europe 

William  A.  Johnston,  editor  and 
publisher  of  "The  Motion  Picture 
News,"  is  on  board  the  DeGrasse 
bound  for   Europe. 


A  New  Service 


UNIVERSITY  COURSE  AS 
AID  TO  THE  INDUSTRY 

Columbia,  Thru  Dr.  Butler, 

Extends  Cooperative 

Hand  to  Hays 

Before  a  notable  gathering  of  soc- 
ial leaders,  educators  and  prominent 
figures  in  municipal  life  as  well  as 
the  leaders  of  the  industry,  Dr.  Nich- 
olas Murray  Butler,  president  of  Co- 
lumbia University  yesterday  offered 
the  entire  facilities  of  his  great  in- 
stitution of  learning  to  the  motion 
picture  industry  for  whatever  use  can 
be  made  of  them. 

The  announcement  was  made  at  a 
luncheon  at  the  Waldorf-Astoria. 
Exactly  what  physical  machinery 
will  be  used  to  best  coordinate  the 
cordial  relations  thus  cemented  be- 
tween Columbia  and  the  industry  will 
be  worked  out  by  a  joint  committee 
representing  company  members  of 
the  Hays  organization  and  the  fac- 
ulty of  the  university.  A  school  in 
motion  picture  technology  has  been 
suggested  as  part  of  the  regular  cur- 
riculum at  Columbia. 

Governor  Carl  Milliken,  secretary 
of  the  Hays  organization  introduced 
Dr.  John  H.  Finley,  former  Commis- 
sioner of  Education  of  the  State  of 
New  York  and  now  high  in  the  edi- 
torial   councils    of     the     New     York 

(Continued   on   Page    12) 


Lichtman  to  Coast 
Al  Lichtman  is  en  route  to  the 
Coast  to  confer  with  Joseph  M. 
Schenck  regarding  the  United  Artists 
program.  He  will  also  confer  with 
officials  of  West  Coast  Theaters  con- 
cerning the  seven  pictures  his  com- 
pany is  now  selling. 


THE  great  educational  forces  in  America  have  for  long 
looked  upon  motion  pictures  with  some  disdain  and  not 
without  suspicion. 
This  is,  of  course,  well  known.  Unfortunate,  yes,  but  never- 
theless the  truth.  It  is  therefore  pleasurable  to  record  a  some- 
what momentous  event  which  took  place  yesterday.  Before  a 
noted  group  of  educators  and  others  prominent  in  civic  work, 
Columbia  University  placed  its  immeasurable  resources  at  the 
door  of  the  motion  picture  industry. 

The  far-reaching  consequences — even  though  potential — must 

(Continued  on  Page  4) 


"U"  Comedy  Units  Busy 

Hollywood — Three  feature  comedy 
units  are  either  at  work  or  preparing 
at  Universal  City.  Melville  Brown 
is  directing  Reginald  Denny  in  "Let's 
Go  Home"  and  William  Seiter  is 
preparing  to  direct  the  same  star  in 
"Fast  and  Furious."  Wesley  Rug- 
gles  will  soon  start  on  "Beware  of 
Widows,"  starring  Laura  La  Plante. 


Loew  House  for  Richmond 

Richmond,  Va. — Loew  will  erect  a 
2,500-seat  house  at  Grace  and  Sixth 
Sts.,  the  cost  being  more  than  $1,000,- 
000.  The  theater  will  have  a  combi- 
nation policy.  Construction  starts  in 
60  days. 


Croydon  House  Planned 

Croydon,  England— Costing  £100,- 
000,  a  theater  is  to  be  built  here. 


DAILY 


Sunday,  January  9,  1927 


m* 


Vol  XXXIX  No. 7      Sunday.  Ian.  9.1927      Puce 2b Cents 


I0HN  W.  ALICOAIE 


Publishei 


Published  daily  except  Saturday  and  holidays 
at    1650    Broadway,    New    York,    N.    Y.,   and 
copyright    (1927)     by    Wid's    Films    and    Film 
Folk,     Inc.      J.     W.    Alicoate,     President    and 
Treasurer ;    Maurice   D.    Kann,   Editor ;    Don 
aid   M.    Mersereau,    Business  and  Advertising 
Manager;    Ralph    Wilk,    Traveling    Represen 
lative.      Entered   as   second-class   matter    Maj 
21,    1918,    at    the    post-office    at    New    York 
N.    Y.,    under    the    act    of    March    3,    1879 
Terms   (Postage   free)    United   States,   outsidi 
of    Greater    New    York,    $10.00    one    year;    t 
months,    $5.00;    3    months,     $3.00.       Foreign 
$15.00.      Subscribers   should  remit   with   order 
Address   all   communications   to   THE   FILM 
DAILY,    1650   Broadway,   New   York,   N.   Y 
Phone   Circle  4736-4737-4738-4739.     Cable  ad 
dress:      Filmday,     New     York.       Hollywood 
California — Harvey     E.     Gausman,    Ambassa 
dor   Hotel :    'Phone,    Drexel    7000  and   Wash 
ington    9794,    London — Ernest    W.    Fredman 
The  Film   Renter,  58,  Great  Marlborough  St., 
London,     ,V.    I.,    Paris — La    Cinematographic 
Francaise,    5,    Rue    Saulnier. 


Financial 


The  market  on  film  issues  was  a  good  deal 
quieter  than  it  has  been  for  a  number  of 
days,  whatever  changes  taking  place  tending 
to  fractional  breaks.  Not  a  single  curb  or 
stock  exchange  issue  felt  the  salutary  effect 
of  a  rise.  Loew's,  Inc.  held  its  own  on  a 
turn-over   of   4,100. 


Quotations 

High     Low  Close     Sales 

Am.    Seat.    Vtc 44J4     43%  43%      1,000 

Am.    Seat.    Pfd 43%     43%  43%         100 

*Balaban    &    Katz 63^       

»Bal.    &    Katz    Vtc 73^       

Eastman   Kodak    ...129       128 J4  129         1,000 

Famous  Players    ...113^    112%  113%      1,500 

*Fam.    Play.    Pfd 73J4       

*Film    Inspect 5           .... 

•First    Nafl.    Pfd 100  

Fox    Film    "A"....    72%      72%  72'%      1,700 

•Fox   Theaters    "A" 23j£       

Mntern'l    Project 12  Yz       

Loew's,   Inc 48%      48  48J4      4,100 

Metro-Gold.    Pfd.     .25^      25  25          1,000 

M.    P.    Cap.    Corp..    12          12  12             300 

Pathe   Exch.    "A"..    40         40  40            200 

Paramount    B'way    .    98%      98%  98%              2 

Roxy    "A"    30%     29%      

Roxy    Units    33%     31%      

Roxy    Common     ...    10%        9%      

Skouras    Bros 46  46  46  

**Stan.    Co.   of   Am 84  

Trans-Lux  Screen   .8           7%  7%         300 

*Univ.     Pict.     Pfd 98%       

•Universal  Pictures 37           .... 

Warner     Pictures     .    32          31%  31%      1,600 

Warner   Pict.    "A".   43%     42%  43         8,500 
*  Last   Prices   Quoted       t  Bond   Market 

**  Philadelphia    Market     tt   Bid  and   Ask 


When  you  think  of 

INSURANCE 

you  are  thinking  of 

S  T  E  B  B  I  N  S 

Specialists  in  Motion  Picture 

and  Theatrical  insurance  for 

the  past  fifteen  years 


Arthur  W.  Stebbins  &  Co.,  Inc. 

1340  Broadway  N.  Y.  C. 

Pi>it  MM 


A  New  Service 

(.Continued  from  Page  3) 

not  be  overlooked.  Nicholas  Murray  Butler,  high  in  the  esteem 
of  the  thoughtful  circles  in  America  where  his  work  as  a  definite 
force  as  an  educator  is  recognized  in  full  measure,  spoke  many 
truths  about  the  motion  picture  yesterday.  He  characterized  it 
as  a  monster  social  force.  It  is  that.  And  the  serious  factors  in 
this  industry  understand  it.  They  realize  that  theirs  is  a  respon- 
sibility which  must  be  met. 

Just  what  will  develop  out  of  yesterday's  meeting  is  not  yet 
determined.  Perhaps  a  school  of  motion  picture  technology.  At 
any  event,  there  is  one  assured  result.  This  industry  will  have 
the  benefit  of  the  counsel  and  friendly  advice  of  the  Columbia 
faculty.  Dr.  Butler  asked  Will  H.  Hays  yesterday  what  the  in- 
dustry wanted.  He  inquired  if  there  was  need  for  architects, 
chemists,  biologists.  All  of  these  and  more  will  be  forthcoming, 
he  added.  Hays  will  not  alllow  the  opportunity  to  go  by.  His 
committee  and  Columbia's  will  work  out  the  details. 

Any  step  which  places  the  motion  picture  in  a  new  light  of 
service  is  important.  Entertainment  is  its  primary  purpose,  it  is 
true,  but  there  is  something  further  in  its  scope  than  merely  this. 
Evidences  are  on  all  sides  that  this  is  being  realized. 

KANN 


"Wampas"  Baby  Stars 

Hollywood — "Wampas"  baby  stars 
for  1927  are  Helene  Costello,  Jean 
Navelle,  Sally  Rand,  Iris  Stuart, 
Mary  McAllister,  Adame  Vaughn, 
Natalie  Kingston,  Sally  Phipps,  Bar- 
bara Kent,  Patricia  Avery,  Gladys 
McConnell,  Frances  Lee  and  Rita 
Carewe. 

Comprising  the  committee|  in  charge 
of  the  1927  Frolic  are:  chairman,  J. 
Leroy  Johnston;  financial  supervisor, 
J.  M.  Loughborough;  general  exploi- 
tation, Ray  Coffin;  ticket  distribu- 
tion, Ray  Davidson;  director  of  pre- 
sentations, Norman  Manning;  direc- 
tor of  publicity,  Sam  W.  B.  Cohn; 
secretary-treasurer,  E.  Kenneth  Scott; 
business  manager,  Ray  Leek.  Head- 
quarters have  been  established  at  the 
Ambassador. 


Du  Count  In  "Boys  In  Blue" 

George    Du    Count    will    work    in 
"Boys  in  Blue,"  which  John  Raymond 

will   direct. 


"Daddy"  Marcus  Recovering 

Cleveland — Max  (Daddy)  Marcus, 
pioneer  exhibitor  and  owner-manager 
of  the  U.  S.  Theater,  is  recuperating 
from  an  illness  which  has  kept  him 
confined  in  a  local  hospital  for  the 
past  few  weeks. 


Anderson  at  Burlington 

Burlington,  Wash. — Robert  L.  An- 
derson has   purchased   the   Grand. 


Boasberg  Completes  Another 
Los  Angeles — Al  Boasberg  has 
completed  an  original  story  entitled 
"Second  Marriages."  Boasberg's 
latest,  "The  Road  to  Romance,"  is 
going  into  production  soon  at  First 
National.  He  now  is  working  on 
titles  and  continuities  of  "California 
or  Bust"  and  "The  Wisecrackers," 
both  for  F.B.O. 


Kontingent  Gut 

Washington  Bureau  of  THE  FILM  DAILY 
Washington  —  Austria's  "kontin- 
gent" has  been  changed  arbitrarily 
from  20  to  1  to  10  to  1.  The  change 
is  retroactive  to  Jan.  1,  according  to 
advices  received  by  the  Dept.  of  Com- 
merce. 

The  20  to  1  "kontingent"  was  in 
effect  from  Sept.  1925  and  during  the 
first  11  months  of  1926,  licenses  for 
400  films  were  issued.  The  licenses 
are  issued  to  Austrian  distributors 
and  as  the  market  consumes  only 
about  300  films  annually,  there  has 
been  a  surplus  for  some  time. 


Pathe  Opens  New  Laboratory 

Boston — Pathe    has    completed    re- 
modeling at  36  Melrose  St.  and  open 
ed    the    building   as    a    laboratory   re- 
placing  the   one   burned   on   Tremonl 
St. 


Boston   House    Opened 

Boston — The  new  Scollay  Squan 
Strand  on  the  site  of  the  Crawford 
House,  Scollay  Square,  has  opened 
It  seats  about  1,500.  Louis  N.  Bor 
will  direct.  Pictures  only  is  the 
policy. 


House   Opening  at   Danvers 

Danvers,  Mass.  —  A  new  theater 
built  by  Louis  Brown,  to  be  known 
as  the  Capitol,  will  open  late  thi 
month.  It  will  seat  1,000  and  re- 
place the  house  destroyed  by  fire  a 
year  ago. 


Prevost-Hopper  For  3  More 

Los  Angeles — The  combination  of 
Marie  Prevost,  star,  and  E.  Mason 
Hopper,  director,  will  be  retained  by 
Metropolitan  for  Miss  Prevost's  next 
three  pictures.  "The  Night  Bride"  is 
the  first  of  this  group. 


New  Radio  Feature 

Through  WJZ  of  New  York  broad- 
casting simultaneously  with  stations 
in  Pittsburgh,  Boston,  Springfield 
and  Chicago,  First  National  has  in- 
augurated a  new  radio  feature  with 
a  novelty  angle  for  advertising  its 
product.  The  feature  will  be  on  the 
air  every  Friday  evening  at  7:45.  The 
artists  are  a  Broadway  theatrical 
team  known  as  the  To-Be  Weds  who 
work  into  their  skit  each  week  ref- 
erences to  a  current  First  National 
production.  The  troubles  and  joys 
of  this  typical  city  boy  and  girl  are 
intended  to  build  a  radio  fan  audience 
which  will  directly  benefit  the  the- 
aters in  territories  mentioned.  This 
will  be  accomplished  by  offers  of 
star  photos  upon  request  through 
local   theaters. 


Experimenting  with  New  Mirror 

Experiments  with  the  polygonal 
mirror,  a  new  type  of  reflector  used 
on  high  tensity  arc  lamps,  which  is 
said  to  eleminate  the  "nigger"  or 
shadow  spot  imperfection  in  the  pres- 
ent type  of  apparatus,  are  being  con- 
ducted at  the  Paramount  Astoria  Stu- 
dio. The  new  reflector,  an  invention 
of  Frank  Benford,  chief  physicist  of 
the  Illimunating  Engineering  Labora- 
tory of  the  General  Electric  Co.,  is 
made  of  16  separate  mirror  panels  re- 
flecting overlapping  beams  of  light. 


Chadwick  Starting  One 
Los      Angeles — Chadwick     immed- 
iately   starts    production    of    "Life    of  I 
An    Actress,"    with    Jack    Nelson   di- 
recting . 


Cortez   Opposite   Negri 

Las   Angeles — Ricardo    Cortez   willl! 
be  Pola  Negri's  lead  in  "Confession," 
from    an    original    by    Ernest    Vajda. 
Lothar  Mendes  will  direct,  under  su-: 
pervision  of  Erich   Pommer. 


Wiley  On  Sales  Trip 
George  H.  Wiley,  of  the  Sun  Pic-j 
tures   Corp.   has  just  left  on   a  sales] 
trip    throughout   the    middle    West. 


M-G-M  Signs  Hugh  Crumplin 

Culver  City — Hugh  Crumplin,  hat 
been  added  to  the  cast  of  "Womei  j 
Love  Diamonds,"  an  M-G-M  product 
tion    directed    by    Edmund    Goulding,; 


Victor  In  Berry  Picture 
Los    Angeles — Henry     Victor    ha 
been  cast  for  "Looie  the  Fourteenth,'] 
starring  Wallace  Beery  which  Jame 
Cruze  will  direct. 


6    More  in   Novak   Series 

Sydney — Eva    Novak    is    to    mak  I 
six    more    pictures    here    for    a    ne\j 
company    formed    by    Fred    Phillips 
The    supporting    casts    and    subject 
will    be    Australians.      An    America 
director    will   make    the    first   from 
scenario   selected  in   a  contest   unde 
way. 


i f    i  t'» 


OSTUMES 


GOWNS  or  UNIFORMS 

LEA  R  N    TO    SAY 


BROOKS 

1437  BROADWAY   -   TEL  5580  PEN. 

ALSO  25.000  COSTUMES  TO  RENT 


t« 


I  artistic 
■  Pictures 


THE 


Sunday,  January  9,   1927 


S?^ 


DAILY 


AIDING    THOSE    INTERESTED 

IN     THE    FOREIGN     MARKETS 

TO    KEEP    ABREAST    OF    FILM 

HAPPENINGS   ABROAD 


Foreign  Markets 


A    SUMMARY    OF   TRADE 

HAPPENINGS      IN      ENGLAND, 

GERMANY,      FRANCE,      CHINA, 

AND    FLASHES    FROM    OTHER 

LANDS 


15  Producers  in  China 

Theater  Building  Close  to  a  Standstill 

in  That  Country  Because  of 

Continuous   Military  Strife 

Throughout  China  there  were  but 
ten  theaters  erected  during  the  year 
just  ended.  Increase  in  theater  con- 
struction there  is  contingent  upon  the 
restoration  of  tranquility,  believes 
Richard  C.  Patterson,  Jr.,  of  the  Pea- 

Icock  M.  P.  Corp.,  one  of  the  largest 
concerns  in  China.  The  company 
produces,  distributes  and  operates 
theaters. 

Present  chaotic  conditions,  says 
Patterson,  have  stifled  building  out- 
side of  the  Treaty  Ports.  Continuous 
clashes  of  the  various  military  forces 
is  the  cause.  The  ten  theaters  built 
during  1926  are  located  solely  in  the 
Treaty   Ports.      In   the   neighborhood 

jof  15  producers  are  at  present  making 
Chinese  films.  The  greatest  part  of 
their  product  are  features,  which 
range  all  the  way  from  five  to  11 
reels.  Very  few  short  subjects  are 
made. 


By  JAMES   P.   CUNNINGHAM 


Acquires    Palace    in    Shanghai 

Shanghai — A  long  term  lease  on 
the  Palace  Oriental  theater  has  been 
acquired  by  the  Peacock  M.  P.  Corp. 
(The  house  is  the  newest  in  Shanghai 
and  was  completed  last  Spring. 


Sapho-Film,    New    Distributor 

Brussels — Sapho-Film,  S.  A.,  has 
begun  functioning.  It  will  distribute 
in  France,  Belgium  and  Holland, 
having  offices  in  Brussels,  Paris  and 
Amsterdam.  The  backers  include 
M.  A.  J.  Haakma  van  Royen,  Baron 
E.  Kervyn  (advocate  in  the  Brussels 
Court);  B.  van  der  Berkhof  (of  the 
Netherlands  Legation);  M.  Simon, 
local  banker;  M.  Strom  and  M. 
Sprecher,  brother  of  the  director  of 
Armor  Films,  Paris,  which  handles 
Albatros  Prod. 


Grock,  French  Comedian,  in  Films 
Paris — Grock,  probably  the  great- 
est comedian  on  the  French  stage 
today,  has  made  his  debut  in  films, 
having  completed  work  in  "His 
First  Film,"  by  Jean  Kemm.  Jac- 
ques Haik  is  the   producer. 


Films  for  Education 


By  Arrangement  with 
-LA  CINEMATOGRAPHIB  FRANCAISE" 
Paris — The  regional  congress  of 
important  educators  interested  in  the 
development  of  motion  pictures  as 
a  medium  for  instruction,  which  re- 
:ently  convened  at  Lille,  has  estab- 
lished a  permanent  organization,  with 
leadquarters  in  Lille.  The  depart- 
ments of  the  Nord,  Pas-de  Calais, 
Aisne,  Ardennes  and  Somme  are  rep- 
resented.    Albert   Chatalet,  rector   of 

(he  University  of   Lille,   is  president. 

I  Numerous    questions    relative    to    an 

Artistic   and   instructive   education   by 

I  pictures  were  taken  up. 


Strong  Party  Lines 

Luxembourg — This  province 
is  situated  between  France  and 
Germany.  And  customs,  man- 
ners, etc.,  are  divided  exactly 
about  half  French  and  half 
German.  This  division  reacts 
at  the  theaters,  which  show  the 
same  number  of  films  from 
each  country. 

Audiences  change  with  the 
nationality  of  the  picture.  When 
a  French  film  is  screened,  only 
French  attend,  when  a  German 
picture  is  shown,  the  audience 
embraces  only  the  German 
populace. 


American  or  German? 

Is    An    American    Concern     Having 

Large  Interests  in  Germany  Legally 

Considered   a    German    Company? 

Berlin — A  legal  tilt  recently  arose 
over  the  status  of  an  American  film 
organization  having  large  interests  in 
Germany.  An  expert  was  brought 
into  the  case  and  decided  that  "the 
nationality  of  a  firm  is  not  deter- 
mined by  the  locality  of  territory  in 
which  the  company  operates  but  by 
the  actual  place  where  the  company's 
controlling  factors  have  their  domic- 
iles." 


"Trackless  Train"  Wrecked 

Berlin  —  Metro-Goldwyn-Mayer's 
"Trackless  Train"  has  been  wrecked. 
The  cars,  which  were  on  an  exhibi- 
tion tour  of  Europe,  after  touring  the 
States,  fell  into  a  deep  ravine  be- 
tween Liegnitz  and  Gorlitz. 


English   Daily  Appears  Tomorrow 

London — The  first  English  trade 
publication  to  be  published  daily  will 
make  its  bow  on  Monday,  sponsored 
by  the  weekly  "Film  Renter  &  M.  P. 
News,"  Ernest  W.  Fredman,  editor. 


New  Projection  Devices 

Berne — A  new  model  of  an  optical 
balance  for  projectors  has  been  dem- 
onstrated by  Buechler,  a  Swiss  in- 
ventor. Its  fundamental  principle  is 
a  new  circle  lens  and  the  device  is 
said  to  eliminate  trouble  in  running 
narrow  width  film.  It  can  be  at- 
tached to  any  machine,  claims  its  in- 
ventor. 


Berlin — "Imperator  LL"  is  the 
name  of  a  new  projector  which  has 
been  put  on   the   market  here. 


Foreign    Rights 

COMPLETE    PROGRAM 
Every    Type  of    Production 
Specials-Features-Shorts 
Selected    with     Expert    Knowledge    of 
Foreign   Requirements 

FERDINAND  H.  ADAM, 

International    Film    Distributor. 

152  West  42d  St.     -     New  York  City 

Cable    Ferdinadam.      Phone    Wis    1143 


North  Africa 

110     Theaters     Located     in     Algeria, 

Survey  Shows — Tunis  and  Morocco 

Each  Have  25— Taxes  Are  High 

Algiers — In  the  country  of  Algeria, 

a    recent    survey    discloses,    there    are 

approximately    110    theaters    showing 

films.     Tunis  has  25  houses  and  there 

are    25    located    in    Morocco.      These 

are    scattered    throughout    the    three 

countries,   but   are   mostly   located  in 

the   capitals   of   each. 

Admission  prices  are  low  and  taxes 
are  very  high.  The  smaller  theaters 
experience  considerable  trouble  in 
operating. 


English  Film  News 

Alfred    Hitchcock    Rejoins    Picadilly 

Pictures — Herbert      Wilcox      On 

His    Own — Other    Notes 

By    ERNEST    W.    FREDMAN 
Editor,   "The  Film   Renter" 

London  —  Upon  completion  of 
"Madame  Pompadour,"  Herbert 
Wilcox  will  launch  his  own  distrib- 
uting organization,  producing  as  his 
first,  Edward  Knoblock's  "Mumsee," 
with   Pauline   Frederick  as  the   star. 

*  *         * 

The  Great  Western  Railway  is  un- 
derstood to  be  considering  the  re- 
organization of  its  film  transport 
service  to  compete  with  the  numer- 
ous film  motor  services,  which  are 
making  strong  inroads  on  the  busi- 
ness of  the  railway  company. 

*  *  * 

Alfred  Hitchcock  has  rejoined 
Picadilly  Pictures  and  will  direct  Ivor 
Novello  in  "Downhill." 

*  *         * 

George  Ridgwell,  the  producer,  is 
back  in  London  after  spending  two 
years  in   Hollywood. 

*  *  * 

A  number  of  South  Wales  kine- 
mas  have  cut  out  pictures  for  vaude- 
ville. 

Practically  every  one  of  31  York- 
shire houses  which  closed  during  the 
coal  mine   strike,   is  again   open. 

*  *  * 

European  Films  has  taken  over  the 
Oxford  Street  kinema  in  Manchester. 


Danish  Company,  German  Capital 

Copenhagen- — A  new  producing 
unit  has  been  formed  here  with  a 
capital  of  400,000  kronen,  which  is 
understood  to  have  been  supplied  by 
German  capitalists.  The  name  has 
not  as  yet  been  announced. 


FOREIGN   FILM   DISTRIBUTOR 

CLASSPLAY  PICTURES  CORP. 

Henry    R.    Arias,    Pres. 

1540   BROADWAY,    N.    Y.   C. 

Cable  HEN  ARIAS  Phone  Bryant  2697 


HI-MARK  FILM  SALES  CO. 

Foreign      Distribution 
Nat  Nathanson,    Pres. 
Exclusive  purchasing  agents  and  represent- 
atives for  leading  film  distributors  through- 
out foreign  territories. 

Cable  address  :  Phone  Wisconsin 

Himark  New  York  5196-5197 


Foreign  Territory   Now    Available 

PAWNEE  BILL,  Jr. 

In  a  series  of  8  five  reel 

Western  Thrill  Dramas 

DONALD    CAMPBELL 


130  W.  46th  St., 
New  York  City 


*  Doncameo 
New  York 


RICHM0UNT  PICTURES,  Inc. 

723  7th  Avenue  New  York  City 

D.  J.  MOUNTAN,  Pras. 

Exclusive  foreign  representative*  for 
Rayart  Pictures  Corporation  and  other 
leading  independent  producers  and  dis- 
tributors. 

Paris   Address: 

Societe    des    Films     Richmount. 

2  Rue  de   Lancry, 

Paris,    France. 

London    Address: 

Mr.   Arthur    Levey, 

31    Portland    Place, 

London,   W.   I.   England 

Cable  Address:   RICHPICSOC,   Paris 

Cable    Adress:     DEEJAY,     London 

Cable    Address:    RICHPIC,    N.    Y. 

Exporting  only    the    best    in 
Motion  Pictures 


Capital  Production  Exporting  Co. 

Inc. 

''Productions  of  Merit" 

Available  for  Immediate  Release 

SOCIETY  DRAMAS  .  TWO   REEL  COMEDIES 

WESTERN  FEATURES  NOVELTY  SHORTS 

STUNT   MELODRAMAS  TWO   REEL   WESTERNS 

A  Comprehensive  Line-Up  of  a  Large  Variety  of  Product 


729  Seventh  Avenue,  New  York 


Cable  A  ridrres: 
P1ZOR  FILMS 


hhmmrtHEJ 

J5fe  NEWSPAPER    ^ 
©/"FILMDOM  & 

JSti  WwEuamt  AND  WEEKLY 
YMl*  P  ^^  FfLM  DIGEST 

HOLLYWOOD 
HAPPENINGS 

By 
Harvey  E.  Qausman 

Warners  Busy 

The  first  week  of  the  New  Year 
finds  five  Warner  pictures  in  produc- 
tion. Anthony  Coldeway,  scenarist, 
has  been  signed  for  a  long  term  con- 
tract. His  first  assignment  will  be 
"The  Brute"  starring  Monte  Blue. 

Shooting  on  "What  Every  Girl  Should 
Know,"  Patsy  Ruth  Miller's  initial  starring 
vehicle,  was  started.  This  film  is  based  on 
an  original  by  Charles  F.  Reisner,  who  is 
also  directing  "Bitter  Apples"  starring  Monte 
Blue,  with  Myrna  Loy  in  support,  has  al- 
most been  completed.  "The  Gay  Old  Bird" 
starring  Louise  Fazenda,  is  building  laughs 
daily.  Herman  Raymaker  is  directing.  Rin 
Tin  Tin  and  the  "Hills  of  Kentucky"  com- 
pany are  on  location  at  Kern  River  Country, 
California,  where  the  concluding  sequences 
are  being  shot. 


Guiol  and  McCarey  In  Charge 
Fred  Guiol  and  Leo  McCarey  are 
to  divide  directorial  responsibilities 
of  the  Hal  Roach  Comedies.  A  num- 
ber of  "names"  are  to  be  acquired. 
Guiol  just  completed  a  comedy  star- 
ring Mae  Busch,  while  McCarey  is 
directing  a  two  reeler  starring  Max 
Davidson. 


"Price  of  Honor"  Ready 
"The  Price  of  Honor,"  which  Ed- 
ward H.  Griffith  is  directing  for  Col- 
umbia, is  Hearing  completion.  Dor- 
othy Revier  is  featured  and  her 
supporting  company  comprises  Mal- 
colm McGregor,  William  V.  Mong, 
Irville  Alderson,  Gustav  von  Seyffer- 
titz  and   Dan   Mason. 


Ufa  Player  in  "Wedding  Ring" 

Allan  Durant,  former  Ufa  player,  is 
appearing  opposite  Virginia  Valli  in 
"The  Wedding  Ring,"  an  adaptation 
of  H.  G.  Wells'  "Marriage,"  which 
R.  William  Neill  is  directing  for 
Fox. 


Leonard's  Next,  "Demi-Bride" 

Robert  Z.  Leonard  has  just  com- 
pleted Norma  Shearer's  new  vehicle, 
"The  Demi  Bride,"  and  will  start 
work  soon  on  "The  Gray  Hat."  Renee 
Adoree  and  Lew  Cody  will  be  fea- 
tured. 


Another    Menjou    In    Pictures 

Henry  Menjou,  brother  of  Adolphe, 
has  been  selected  by  Harry  Cohn  for 
a  part  in  "Pleasure  Before  Business," 
which  Frank  R.  Strayer  will  direct. 


Laurel    Gets    Roach    Contract 
Stan   Laurel,   who  has   been   work- 
ing  for    Hal    Roach   on   a   picture-to- 
picture    basis,    has   been    signed    to   a 
long-term  contract. 


Brook  Opposite  Florence  Vidor 

Clive  Brook  is  to  play  the  lead  op- 
posite Florence  Vidor  in  "Afraid  to 
Love,"  to  be  directed  by  E.  H.  Grif- 
fith. 


Playing  in  Belle  Bennett  Film 
Supporting  Belle  Bennett  in 
'Mother,"  F.  B.  O.  productions,  are 
Crauford  Kent,  Mabel  Jullienne 
Scoti,  William  Bakewell  and  Joyce 
Coad. 


Kelly    in    "Special    Delivery" 
Additions    to    the    cast    of    "Special 
Delivery,"    Eddie    Cantor   picture    for 
Famous,  include   Paul  Kelly. 


Location  Trip   to   Canada 

A  Universal  unit  headed  by  Ernst 
Laemmle  leaves  Jan.  15  on  a  location 
trip  to  northern  Canada  for  exteriors 
for  "The  Yukon  Trail."  Hugh  Hoff- 
man is  acting  in  a  supervisory  ca- 
pacity. 


"Poor  Nut"  Starts  Jan.  15 
Production  starts  Jan.  15  on  "The 
Poor  Nut,"  which  Jess  Smith  Prod., 
is  making  for  First  National.  Jack 
Mulhall  and  Gertrude  Olmstead  will 
have  the  leads  with  Charlie  Murray 
in  the  cast.  Richard  Wallace  will 
direct  with  Henry  Hobart  supervising 
director. 


Clements  Selects  Story 

Roy  Clements'  next  Banner  release 
is  "Wanted — A  Coward."  Clements 
will  both  produce  and  direct.  The 
featured  players  wil  be  Lillian  Rich 
and    Robert    Frazer. 


Adaptation  Finished 
Beatrice  Van  has  completed  adapta- 
tion of  "Beware  of  Widows."  Owen 
Davis  farce  in  which  Laura  LaPlante  is 
to  be  featured  by  Universal.  Wesley 
Ruggles  will  direct  the  production, 
which  will  start  as  soon  as  she  fin- 
ishes "The  Cat  and  the  Canary." 


Beaudine  at  Work 

With  a  cast  headed  by  Sally  O'Neil, 
William  Beaudine  has  started  work 
on  his  first  "Frisco  Sally  Levy" 
In  addition  to  Miss  O'Neil  and 
Charles  Delaney,  the  cast  includes 
Turner  Savage,  Tenen  Holtz,  Kate 
Price,  Helen  Levine  and  Leon 
Holms. 


"Bugle  Call"  Coogan's  Next 
"The  Bugle  Call,"  an  original  of 
frontier  life  which  Hunt  Stromberg 
will  produce  near  Fort  Laramie, 
Wyo.,  will  be  Jackie  Coogan's  first 
starring  vehicle  for  M-G-M  inste'ad 
of  "Buttons,",  which  will  be  the  second 
picture. 

Ellbee's  Next  Ready 
"Burning  Gold,"  next  Ellbee  re- 
lease, has  just  been  completed  and 
is  at  present  in  the  cutting  room. 
Heading  the  cast  are  Herbert  Raw- 
linson    and    Mildred    Harris. 


Working  in   "Hello,   Bill" 

Conway  Tearle  and  Margaret  Mor- 
ris are  playing  the  leads  in  "Hello, 
Bill,"  F.  B.  O.  picture  which  Ralph 
Ince  is  directing.  In  the  cast  are 
Dennv    O'Shea    and    Frankie    Darro. 


Sheldon  Lewis  Cast 
Sheldon  Lewis  will  play  a  char- 
acter role  in  "The  Ladybird,"  Chad- 
wick  production  featuring  Betty 
Compson,  with  Walter  Lang  direct- 
ing. 


Cast  for   Vidor   Picture 

Dorothy  Sebastian  and  Bert  Roach 
have  been  added  to  the  cast  of  "The 
Mob,"  which  King  Vidor  will  direct 
for  M-G-M,  with  Eleanor  Boardman 
and  James  Murray  featured. 


Completing  "Sunrise" 
At  the  Fox  plant  F  W.  Murnau  is 
nearing  completion  of  "Sunrise." 
Alfred  E.  Green  will  start  produc- 
tion of  "Is  Zat  So"  as  soon  as  George 
O'Brien  completes  the  male  lead  in 
"Sunrise."  Frank  Borzage  is  being 
held  up  until  Janet  Gaynor,  also 
working  in  "Sunrise,"  is  available  to 
play  in  "7th  Heaven." 

Helene   Costello  in  Fox  Film 

Helene  Costello  is  playing  the  fem- 
inine lead  in  "The  Broncho  Twister," 
Fox    production    starring    Tom    Mix. 

Adapting   "Soundings" 

Julien  Josephson  is  doing  the 
adaptation  of  "Sounds,"  A.  Hamil- 
ton Gibbs'  novel  which  goes  into 
production  Jan.  21  with  Rowland  V. 
Lee  directing. 

Richmond  in  "White  Flannels" 

Warner  Richmond,  who  has  sign- 
ed a  Warner  Brothers'  contract,  will 
first  play   in   "White   Flannels." 

To   Title    Daniels    Film 
Sam  Hellman  has  arrived  to  write 
the    titles   for    "A    Kiss   in   a    Taxi," 
Bebe  Daniels'  vehicle  for  Famous. 


New  Stage  at  Stern  Studio 
Work  has  begun  on  a  new  stage 
at  the  Stern  studio.  It  will  be  135 
ft.  long,  83  ft.  wide  and  39  ft.  high,  and 
will  have  ten  dressing  rooms,  as  well 
as  a  swimming  pool  18  ft.  long,  16  ft. 
wide  and  8  ft.  deep. 


Columbia  Casting  "Poor  Girls" 
Casting  has   commenced   on   "Poor 
Girls."     Edmund   Burns  will  be   seen 
in   support   of   Dorothy   Revier. 


.  yahereZ 

Sver)ione^m 


HAROLD 
SHUMATE! 

Writing  for 

FOX 

In  Production 

'WHISPERING  SAGE" 

Directed  by  Scott  R.   Dunlap 


Twenty-five 
minutes  to 

Broadway . . . 
Twenty-five 

minutes  to  the 
Beaches  . . . 
in  the  Center 
o/  Hollywood 


The  New 
HOI1VWOC  D 

IPlAZAt 


Hollywood,  California 


Roy  Del  Ruth 

DIRECTOR 
Recent  Releases 

"Footloose  Widows" 

"Wolf's  Clothing" 
"Across  the  Pacific" 

Now  Preparing 

"The  First  Auto" 

Warner  Brothers  Pictures,  Inc. 


WHAT'S    GOING    ON 

AND    WHO'S    WHO 

FROM     STUDIO     STAGES 

AROUND    NEW    YORK 

Eastern  Studios 

A    WEEKLY    DIGEST 

OF     SNAPPY     ITEMS 

COVERING    EASTERN 

PICTURE     PRODUCTION 

A  Bit  of  the  Past 

The  closing  of  the  Tec-Art  44th  St. 
studio  recalls  many  of  the  productions 
made  at  that  plant.  Some  of  the  best 
known  include  "Dr.  Jekyll  and  Mr. 
Hyde,"  which  starred  John  Barry- 
more.  It  was  directed  by  John  S. 
Robertson,  who,  with  Barrymore, 
discovered  Nita  Naldi  in  the  Winter 
Garden  chorus  and  gave  her  her  first 
opportunity  on  the  screen.  She  will 
be  remembered  as  the  "vamp"  in  the 
picture.  She  is  now  acting  in  Euro- 
pean studios. 

Barrymore  also  starred  in  "Sher- 
lock Holmes,"  which  was  directed  by 
Albert  Parker.  Appearing  in  a  minor 
role  was  Reginald  Denny,  who  had 
achieved  some  success  with  his  early 
work  in  "The  Leather-Pushers." 

The  Mae  Murray-Robert  Z.  Leon- 
ard team  was  also  successful  at  the 
studio,  producing  "Fascination,"  "Pea- 
cock Alley"  and  other  pictures  of 
note.  Monte  Blue  and  Robert  Frazer 
were  given  real  opportunities  in  some 
of  the  productions. 

It  was  at  the  Tec- Art  plant  that 
Natacha  Rambova  (Mrs.  Rudolph 
Valentino)  made  her  only  starring 
picture.  Here,  too.  Dorothy  Dalton 
made  what  was  probably  her  last 
appearance   on   the   screen. 

Florence  Reed  was  starred  in  sev- 
eral pictures  made  at  the  studio,  with 
John  M.  Stahl  as  the  director.  Harry 
Fischbeck  w-as  the   cameraman. 

B.  Bimberg,  now  inactive,  used  the 
plant  for  various  productions,  while 
numberless  short  subjects  were  made 
there. 

The  Tec-Art  organization  is  now 
concentrating  on  its  Jackson  Ave. 
studio  here  and  the  Tec-Art  plant  in 
Hollywood. 


Brenon    Selects    Principals 

Alice  Joyce,  Neil  Hamilton  and  Ivy 
Harris  will  be  in  the  cast  of  "The 
Woman,"  which  will  be  directed  by 
Herbert  Brenon.  Rav  Lissener,  as- 
sistant director,  Leo  Tover,  camera- 
man, Julian  Boone  Fleming,  art  di- 
rector, and  Marie  Halvey,  continuity 
clerk,  veteran  members  of  Brenon's 
unit,  who  were  assigned  to  other 
staffs  during  Brenon's  vacation,  are 
to  rejoin  him. 


Halsey  Adapting  Kane  Story 
Forest  Halsey  is  writing  the  adap- 
tation of  "Night's  Playgrounds,"  an 
original  story,  which  will  be  pro- 
duced by  Robert  T.  Kane.  Halsey 
was  loaned  by  Famous.  Joseph  C. 
Boyle  will  direct,  with  Charles  Mc- 
Quire  as  his  assistant.  Leland  Hay- 
ward  will  be  production  manager, 
with  Ernest  Haller  handling  the  cam- 
era. 


Dwan  Making  Plans 
Allan  Dwan  is  in  Palm  Beach, 
making  plans  for  "The  Joy  Girl," 
which  he  will  make  for  Fox.  May 
McAvoy  is  to  play  the  title  role, 
originally  planned  for  Olive  Borden. 
James  Grainger,  Jr.,  Clarence  Elmer 
and  George  Cline  will  be  members  of 
Dwan's  staff.  George  Webber  will 
do  the  camerawork. 


SEVERAL  years  ago,  Pandro  Ber- 
man,  now  with  the  F.B.O.  pro- 
duction department,  and  Viola  New- 
man were  playmates  in  Kansas  City. 
They  recently  became  engaged.  Pan- 
dro is  a  son  ot  the  late  Harry  Berman, 
while  Miss  Newman  is  a  daughter  of 
Frank  L.  Newman,  the  exhibitor. 

Lon  Chaney's  fellow  actors 
in  "Tell  It  to  the  Marines" 
are  still  talking  about  a  little 
incident  that  happeyied  while 
scenes  were  being  shot  at  a 
marine  camp.  A  rookie  mar- 
ine, who  could  not  master  the 
"about-face,"  mistook  Chancy 
for  a  real  sergeant  and  shiv- 
ered in  his  boots  as  Chaney 
passed  him. 

*  *        * 

Years  ago,  "I'm  the  ghost  of 
the  troupe  that  was  stranded 
in  Peoree"  was  a  popular  re- 
frain in  "Piff,  Paff,  Pouff,"  a 
musical  comedy.  However,  Gil- 
da  Gray  found  Peoria,  111.,  to  be 
a  good  show  town  and  played 
to  more  than  $5,000  in  three 
days. 

Ray  Cozine,  an  assistant 
director,  bears  a  strong  re- 
semblance to  Richard  Rosson, 
the  director.  So  much  so, 
that  a  star  mistook  the  assis- 
tant for  the  director. 

*  *         * 

"It's  a  perfectly  managed  studio" 
is  the  verbal  bouquet  that  Bill  Beau- 
dine  tossed  in  the  direction  of  the 
Par-amount  Long  Island  plant,  when 
interviewed     in     the     Los     Angeles 

Times. 

*  *         * 

Hugh  Campbell,  secretary 
to  Thomas  Meighan,  has  a 
knack  of  transacting  much 
busiriess  without  allowing  any 

ivrinkles  to  furrow  his   brow. 

*  *         * 

The  advertising  business  has  con- 
tributed many  graduates  to  the  ranks 
of  producers.  These  include  Wil- 
liam Le  Baron,  C.  C.  Burr,  Jack 
Cohn,  Victor  Hugo  Halperin,  J.  D. 
Hampton,    H.    M.    Hobart    and    Ben 

Hampton. 

*  *         * 

Malcolm  St.  Clair,  as  a  former 
sport  cartoonist  and  a  director^  of 
a  series  of  fight  comedies,  feels  right 
at  home  in  directing  pictures  deal- 
ing with  the  cauliflower  ear  "art." 
He  is  directing  Richard  Dix  in 
"Knockout  Riley." 

*  *        * 

Now  that  Leslie  Fenton  of 
"What  Price  Glory"  is  to  play 
the  juvenile  in  the  stage  ver- 
sion of  "An  American  Tra- 
gedy" in  Los  Angeles,  we  won- 
der whether  the  nominations 
for  the  screen  role  will  be  com- 
plicated. Among  those  who 
have  been  mentioned  for  the 


plum  are  Charles  Emmet 
Mack,  Glenn  Hunter,  William 
Haines,  Lawrence  Gray,  Wal- 
ter Goss  and  Gardner  James. 

*  *        * 

l£dwin  C.  King,  now  in  the 
East  on  business,  now  has  no 
fondness  for  telegrams.  He 
opened  a  message  Wednesday 
and  learned  that  his  Hollywood 
home  had  been  robbed.  Be- 
fore entraining,  however,  he 
had  placed  some  of  his  val- 
uables in  the  vault  at  the  F.B.O. 

studio. 

*  *         * 

A  few  years  ago,  Thelma 
Todd,  then  a  teacher  in  Law- 
rence, Mass.,  came  to  Boston 
on  a  visit.  One  of  the  "sights" 
included  "The  Perfect  Fool," 
the  musical  comedy,  in  which 
Ed  Wynn  was  starring.  Thel- 
ma had  no  thoughts  regarding 
the  footlights  or  screen,  but 
now  she  is  to  play  opposite 
Wynn  in  his  first  picture. 

*  *         * 

Among  those  who  are  considered 
as  likely  directorial  timber  are  Rus- 
sell Mathews,  now  assistant  to 
Frank  Tuttle,  and  Harry  Fischbeck, 
the  cameraman. 

*  *         * 

By  the  way,  Harry  wore  a 
very  broad  smile  when  he  read 
the  production  board  at  the 
Paramount  studio.  It  read. 
"Harry  Fischbeck.  whose 
panchromatic  photography  on 
"Aloma  of  the  South  Seas"  was 
breath-taking  in  sheer  beauty, 
and  whose  mechanical  work  on 
"The  Sorrows  of  Satan"  was 
equally  impressive  will  crank 
first  on  'Cabaret.'  " 

//  William  Le  Baron  had  to  engage 
an  orchestra  for  "set"  music,  in  an 
emergency,  he  could  call  on  Lou 
Surecky,  Matty  Cohen  and  Charlie 
Gutnecht.  Lou  plays  the  drums, 
while  Matty,  of  the  trick  photo- 
graphy department,  is  also  a  pro- 
fessional pianist,  and  Charlie,  of  the 
estimating  department,  a  profes- 
sional violinist.  Incidentally,  these 
boys  furnished  the  music  at  the  din- 
ner given  in  honor  of  Edwin  C. 
King  by  his  old  Paramount  asso- 
ciates. 

Leo  Tover  did  much  experi- 
menting on  "Love's  Greatest 
Mistake."  The  cameraman  used 
an  immaculate  hospital  set, 
painted  white,  instead  of  the 
usual  grey.  As  a  result,  he  got 
the  soft,  white  effect  he  desired. 

*  *         * 

Charlie  Tichenor,  scenic  artist,  is 
the  original  "Iron  Horse,"  according 
to  Richard  Dix.  Charlie  is  said  to 
have  worked  88  hours  without  a  rest. 
It  is  thought  he  holds  an  "over-time" 
record  among  scenic  artists. 


Old  Associates  Honor  King 
Thirty-five  men,  who  were  ••  so- 
ciated  with  Edwin  C.  King  while 
he  was  in  charge  of  Paramount  Long 
Island  studio,  tendered  him  a  din- 
ner Wednesday  night.  The  dinner 
was  served  at  the  Paramount  plant 
and  speeches  were  made  by  William 
Le  Baron,  J.  J.  Gaines  and  Lou 
Sarecky. 


St.  Clair  Starts 
Malcolm  St.  Clair  has  started  pro- 
duction on  "Knockout  Riley,"  star- 
ring Richard  Dix.  The  cast  includes 
Mary  Brian,  Jack  Renault  and  Lucia 
Backus  Seger,  the  latter  playing  Dix's 
mother.  Renault  is  a  well  known 
boxer.  Arthur  Camp  is  assistant  to 
St.  Clair,  while  Edward  Cronjagcr 
is   in   charge   of   photography. 


Start  "Blind  Alleys" 

"Blind  Alleys,"  starring  Thoma-. 
Meighan,  is  in  production  at  it  lit- 
Paramount  Long  Island  studio,  with 
Frank  Tuttle  directing  and  Russell 
Mathews  as  his  assistant.  Evelyn 
Brent  is  in  the  cast.  Vivienne  Osborn 
and  Suzanne  Caubet  are  being  con- 
sidered for  a  role.  Alvin  Wyckoff 
is    in    charge    of   photography. 


Mannen  In  New  York 

Al  Mannen  of  the  Tec-Art  Studios, 
who  has  been  spending  several  weeks 
at  the  Tec-Art's  Hollywood  plant,  is 
in  New  York.  "Ressurection"  and 
Johnny  Hines'  new  story  are  now  in 

^production  at   the   Hollywood   studio. 

"  Mannen  is  making  his  headquarters 
at  the  Jackson  Ave.  studio. 


Crizer  to  California 
Tom  Crizer,  who  adapted  "Rubber 
Jeels"  in  collaboration  with  Ed  Wynn 
and  Sam  Mintz,  has  returned  to  Cali- 
fornia and  may  do  comedy  construc- 
tion on  the  new  Mildred  Davis  com- 
edy,   for    Famous. 


Conklin  in  Cast 
Chester  Conklin  and  Lawrence 
Gray  are  en  route  from  the  Coast 
to  appear  in  "Rubber  Heels,"  which 
will  star  Ed  Wynn.  Thelma  Todd 
will  appear  opposite  Wynn.  Victor 
Heerman  will  direct. 


Louise  Brooks  to  Coast 

Louise  Brooks  has  gone  to  the 
Coast,  where  she  will  appear  opposite 
Adolphe  M  e  n  j  o  u  in  "Evening 
Clothes." 


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THE 


&W 


DAILY 


Sunday,  January  9,   1927 


Pola  Negri  in 

"Hotel  Imperial" 

Paramount 
EXCELLENCE    IN    DIRECTION, 
PRODUCTION    AND    ACTING 
MAKE     "HOTEL     IMPERIAL" 
WORTH  WHILE.  THE  STORY 
IS  THIN  AND   FAMILIAR. 
Star.  ...  Although    the     vehicle     does 
not   offer   her   anything   particularly 
fine   Pola  Negri  makes  a  fairly  un- 
important   role    outstanding. 
Cast.  ..  .James    Hall   splendid   as   the 
Hungarian      officer      and      George 
Siegmann      registers      the      proper 
amount   of  villainy  as   the   Russian 
general.     Max  Davidson  very  good. 
Type     of     Story.  ..  .Drama.       "Hotel 
Imperial"    will    leave    a    favorable 
impression  for  several  reasons:  the 
splendid   direction   of   Mauritz   Stil- 
ler, who   worked  under   the   super- 
vision of   Erich   Pommer;   the   per- 
formances  of    Pola    Negri   and   the 
principals    in    her    support;    the    su- 
perior     photography.         Intelligent 
treatment,    skilful    adjustment    and 
application  of  detail,   a  smooth  de- 
velopment— all  these  matters  of  di- 
rection go  a  long  way  toward  mak- 
ing  a    hackneyed    story   interesting 
in   spite   of   itself.      Boiled   down   it 
is  the  old  tale  of  war's  havoc,  the 
invading  army  and   its  attitude  to- 
ward the   women   in   the  quartered 
territory.     But  how  Anna,  the  ser- 
vant   girl,    saves    her    lover    from 
death  when  the  enemy  general  sus- 
pects him  as  a  spy,  offers  some  of 
the  best  drama  of  the  season.  Pola 
Negri,    Hall   and    Seigmann   are   an 
engaging    trio    whose    conventional 
places   in  a   conventional   story  be- 
come     absorbing      under      Stiller's 
hand.      The   attempts    of   the    bully 
Russian   general   to   buy   the    favor 
of  the   pretty   Anna  with  a  box  of 
finery  borders  on   the   risque  but  it 
is   all   so  cleverly  done  that   it  can 
hardly    have    any   objectionable   ef- 
fect.    Notable   among   Stiller's   fine 
bits,  just  to  cite  an  example  at  ran- 
dom, is  that  where  the  General  re- 
ceives   a    message.      A    soldier    de- 
livering the   note   knocks,  the  door 
is   opened   but   all   you    see   of   the 
General  is  his  night  shirt  covering 
a  protruding  stomach.     This  gives 
an    idea   of   the    subtle    humor    that 
runs    throughout    the    picture. 
Box     Office    Angle ....  Probably    not 
the    best    money    maker    on    Para- 
mount's  schedule  but  certainly  one 
of  its  most  interesting  productions. 
Exploitation.  .  .  .There  is  ready  made 
exploitation  in  the  star's  name  and 
the   mention   of   her   latest   produc- 
tion.    Where  an  exhibitor  has  a  big 
majority     of     Negri     admirers     he 
should  have  to  do  little  more  than 
name     her     latest     picture.       Talk 
about     the     excellent     direction    of 
Stiller.     The  picture  is  the  type  to 
benefit    by    word   of   mouth    adver- 
tising.     Post    your    time    schedule. 
The    picture    Should    be    seen    from 
the  beginning. 

Direction    Mauritz    Stiller; 

highly    commendable. 

Author    Lajos    Biro 

Scenario    and    Adaptation Jules 

Furthman. 

Cameraman    Bert   Glennon 

Photography    Good 

Locale     Hungary 

Length    7,091    feet 


Buck  Jones  in 

"Desert  Valley" 

Fox 
FAST  MOVING  WESTERN 
THAT  SUPPLIES  THE  CUS- 
TOMARY AMOUNT  OF  AC- 
TION AND  THRILLS.  STORY 
OF  A  STEREOTYPED  BRAND. 

Star ....  Fights,    escapes,    rescues,    ro- 
mances and   all   in    true   hero   style 
Vehicle    doesn't    provide    any    par- 
ticularly new  stunts  for  him  but  he 
does    all    the    old    ones    splendidly. 
Type    of    Story.  ..  .Western.    "Desert 
Valley"  makes  a  good  western  en- 
tertainment replete  with  all  the  ac- 
tion    and     thrills    that    go    toward 
making    a    picture    of   this    type   the 
exciting  affair  that  the  fans  demand 
The      story     doesn't     bring     Buck 
any   especially   new   hair   raisers   to 
try  out  but  it  supplies  a  full  quota 
of    the    well    known    tricks    of    the 
cowboy's    make    up.      Buck    has    a 
hectic  time  of  it  what  with  getting 
in   and    out   of   jail,   having   several 
fistic  encounters  with  the  villain  of 
the  party  and  rescuing  the  girl  who 
doesn't    begin    to    believe    in    Buck 
until     the     very     finish.       And    then 
they     shoot    a     real     novel     clinch 
finish.     Instead  of  the  conventional 
shot   of   hero   kissing   the   girl   they 
show    a    shadow,    that    amounts    to 
just    a    long    stretch    but     obvious 
enough    to    indicate    hero    with    his 
arms  about  the  girl.     It  is  a  corking 
finish.    The  story  tells  about  Buck's 
encounter    with    Hoades,   who   gets 
the  water  rights  under   his  control 
and  then  refuses  to  allow  the  other 
ranchers  a  chance  to  provide  water 
for    their    cattle.      Buck    being    in- 
terested in  rancher  Dean's  daughter, 
Mildred,    is    more    than    willing    to 
fight  Hoades  who  blames  Dean  for 
breaking    a    water    pipe    while    in 
reality  Buck  did  the  job.     The  plot 
becomes    a    chase    once    Buck    gets 
going  in  earnest  and  villain  Hoades 
makes     one     last     stab     to     kidnap 
Dean's  daughter.     Buck  is  right  on 
the  job  and  conceals  himself  in  the 
rig  Hoades  uses  for  his  get  away. 
There  is  a   fine  fight  in  the  wagon 
while  the  horse  is  tearing  along  at 
a  great  clip.    "Desert  Valley"  moves 
along  at  a  fast  gait  all  the  way. 
Box    Office    Angle.  ...  Good    western 
entertainment.     Buck   Jones   is  one 
of  the  old  reliables  and  you  know 
what  he  means  to  your  folks. 
Exploitation.  .  .  .  Fox's      press      sheet 
suggests   a   lasso   throwing   contest 
for  the  boy  who  can  throw  a  lasso 
the  greatest  number  of  times  around 
a  post  on  the  stage  of  your  theater. 
A   good   idea   that   will   work   with 
any     western     Buck    Jones'     name 
prominent  in  all  your  annoncements 
is  in  order. 


Marie  Prevost  in 

"For  Wives  Only" 

Prod.   Metropolitan  Pictures — Dist.: 

Producers    Dist.    Corp. 
NOT    CONSISTENTLY    GOOD 
COMEDY.        STARTS      OFF 
SPLENDIDLY     AND     DEVEL- 
OPS SOME  LAUGHABLE  SIT- 
UATIONS    BUT     DOESN'T 
HOLD  UP. 
Star....  Not    supplied    with   any   out- 
standing  advantages   that   a    stellar 
role    might    be    expected    to    offer. 
Not  a  suitable  vehicle. 
Cast ....  Victor    Varconi    a    necessary 
supplement  to  the  proceedings  but 
has   little   to   do.      Charles   Gerrard, 
Arthur    Hoyt    and    Claude    Gilling- 
water  three  of  the  husband's  "best 
friends." 
Type      of     Story.  ..  .Farce     comedy; 
adapted   from   "The   Critical   Year." 
The    picture    starts    out   with    good 
promise,    offering    a    situation    that 
though    not   new   immediately   sug- 
gests   effective    and    amusing   com- 
plications:   a    handsome    doctor,    a 
fine    practice    largely    composed    of 
admiring  women  patients,   and   the 
jealous,    pretty   young   wife    of    the 
M.D.      "For   Wives    Only"   doesn't 
fulfill  its  promise,  however.     Since 
it    is    a    vehicle    for    Marie    Prevost 
it  is  her  side  of  the  story  that  serves 
the  comedy  although  it  is  probable 

that  the  husband's  experiences  with 
his  good  looking  patients  would 
have  proven  far  more  interesting. 
The  locale  being  Vienna,  the  city 
identified  with  the  rejuvenation 
process,  it  might  have  been  more 
thrilling  to  have  stuck  to  Dr.  Rit- 
tenhaus.  But  Laura,  his  wife,  is 
the  show.  She  decides  to  make  the 
doctor  jealous  and  enters  into  an 
elaborate  and  only  occasionally 
funny  scheme  to  make  her  husband 
appreciate  her.  He  goes  away 
leaving  Laura  in  the  care  of  his 
three  best  friends,  each  one  having 
a  secret  affection  for  their  friend's 
beautiful  wife.  She  pretends  to 
"fall"  for  each  in  turn  and  there 
is  a   long,  and   mostly   dull   stretch 


Direction    ....Scott  R.  Dunlap;  good 

Author   Jackson  Gregory 

Scenario    Randall    Faye 

Cameraman    Reginald    Lyons 

Photography    Good 

Locale   The  West 

Length    4,731    feet 


in  which  Laura  carries  on  her 
vamping.  She  succeeds  in  her  in- 
tent and  all  ends  very  happily. 
Box  Office  Angle:.  ..  .Fairly  low  on 
laughs.  Cutting  would  improve 
the  picture  considerably. 
Exploitation.  ..  Title  will  sell  at 
many  box  offices.  It  suggests  a 
story  far  more  thrilling  than  it 
serves  but  it  will  bring  them  in.  If 
the  star's  name  draws  at  your  b.o. 
you  can  give  it  due  prominence  and 
talk  about  how  she  cures  her  hus- 
band of  neglect  by  flirting  with  his 
friends. 
Direction    ....Victor   Heerman;   fair. 

Author     Rudolf    Lothar    and 

Hans  Bachwitz. 
Adaptation     ....  Anthoney    Coldewey 

Cameraman     Hal    Rosson 

Photography    Good 

Locale     Vienna 

Length    5,790   feet 


"Sin  Cargo" 

Tiffany  Pictures 
ENTERTAINING  FOR  THE  AV- 
ERAGE   MAJORITY.       STORY 
COVERS  A  WIDE  RANGE  OF 
RELIABLE  BOX  OFFICE  ELE- 
MENTS  EVEN  THOUGH  ALL 
ARE  FAMILIAR. 
Cast Shirley    Mason    the    victim- 
ized heroine  who  manages  to  scathe 
through   a   series   of  hardships   and 
sails  on  a  calm  sea  with  her  lover, 
Robert  Frazer,  who  has  an  equally 
hectic     voyage.        Earle     Metcalfe, 
Shirley's     smuggler     brother     and 
Lawford    Davidson,   the   rich   yacht 
owner   out    to    win    Shirley,    minus 
the   marriage   ceremony. 
Type   of   Story.  ..  .Drama.      There   is 
one  lesson  in  particular  to  be  learn- 
ed   from    "Sin    Cargo."      It    gives 
some    very    sound    advice    to    girls 
who    go    out    on    yachting    parties, 
on   how  to  get  home  safely  and  in 
a   hurry.      Shirley    Mason   accepted 
the   invitation   of   her   brother's  pal 
but  had  enought  foresight  to  put  a 
bathing    suit    under    her    dress    so 
when    the   pal   became   too   familiar 
and  ripped  Shirley's  clothes  off  he 
found  her  prepared  to  swim  home. 
"Sin  Cargo"  has  a  variety  of  such 
thrills,    including    a    game    of    strip 
poker.      All   of   which    immediately 
suggests    a    picture    of    no    uncer- 
tain box  office  proportions  even   if 
it    isn't   the   type   that   the   mothers 
should    send   their   children   to   see. 
Besides    the    love    affair   of    Shirley 
there  is  the  smuggling  negotiations 
of    her    brother    Harry    who    gives 
a    bad    check    to    Jim    Darrell,    the 
rich     yacht    owner    who    uses    this 
as    a    means   of   forcing    Shirley    to 
accept    his    attentions.       Her    real 
sweetheart,     Capt.      Matt     Russell, 
had  disappeared   after   having  been 
held    for    smuggling    pearls,    really 
the    cargo    intended    for    the    girl's 
brother,  Harry.     Jim  stages  a  wild 
party   aboard  his  yacht,  with   Shir- 
ley the  sacrifice  on  the  altar  of  her 
brother's  indiscretions.     Luckily  for 
her  Capt.  Matt  is  among  the  crew 
and    saves   her    from    Jim's    attack. 
Harry  is  also  rushing  to  the  rescue 
in   a   speed  boat.     The   rest   of  the 
crowd     escapes     but     Harry     goes 
down  on  the  yacht  when  the  form- 
er  sets  off  a  can   of  powder  as  a 
last    effort    to    prevent    the    yacht 
from     sinking    the    crowd    on    the 
speed  boat.      Shirley  and   Matt  are 
reunited. 
Box  Office  Angle.  .  .  .Picture  contains 
situations  that  will  prove  thorough- 
ly   attractive    to    a    good    majority. 
The  exhibitor  can  judge  best  what 
business  this  type  of  entertainment 
will    bring. 
Exploitation.  ..  .The    title    is    one    of 
those   alluring   affairs   that   immed- 
iately suggests  a  sensational  story. 
It    won't    disappoint    them,    either. 
Tiffany's  press  sheet  offers  exploi- 
tation ideas  that  might  be  used  to 
advantage. 

Direction   Louis  J.   Gasnier; 

fair 

Author    Leete    Renick   Brown 

Scenario   John  F.  Natteford 

Cameramen    Milton   Moore- 
Mack   Stengler 

Photography    Satisfactory 

Locale    Any   citv 

Length   6,100  feet 


Sunday,  January  9,  1927 


THE 


-%2< 


DAILY 


Fred  Humes  in 

"The  One  Man  Game" 

Universal 

GOOD  WESTERN.  FRED  HUMES 
DOFFS  THE  COWBOY  OUT- 
FIT LONG  ENOUGH  TO  POSE 
AS  A  DUKE  AND  GIVE  A  NEW 
SLANT  TO  THE  CONVEN- 
TIONAL WESTERN. 

Star ....  Good  to  see  what  a  cowboy 
star  looks  like  in  regulation  attire. 
Humes  fulfills  the  usual  line  of 
heroics  and  rides  through  to  the 
expected  clinch. 

Cast.  .  .  .Fay  Wray  a  pleasing  heroine 
even  in  her  overalls.  Lotus  Thomp- 
son her  uppish  cousin  from  the 
East.  Norbert  Myles  the  true-to- 
type  villain  and  others  satisfactory. 

Type  of  Story.  .  .  .Western.  The  deep 
and  tricky  scheming  of  villain  is 
relegated  to  almost  second  place  in 
"The  One  Man  Game"  thereby 
providing  for  at  least  some  variation 
to  the  tried  and  true  formula. 
There  is  a  plot  under  foot  to  renew 
an  unsecured  loan  but  of  greater 
interest  is  the  scheme  of  Jake  Rob- 
bins,  ranch  owner,  to  cure  his  snob- 
bish sister  and  her  daughter  of 
their  society  notions  which  they 
have  tried  to  introduce  on  the  ranch. 
Millicent,  the  daughter,  is  not 
favorably  impressed  by  cowboy 
Duke  Hunter  so  he  decides  to  play 
a  trick  on  her.  He  doffs  his  attire 
and  reappears  as  a  regular  beau 
brummel  and  is  introduced  as  the 
Duke  of  Black  Butte.  Immediately 
Millicent  and  her  mother  patronize 
the  Duke  and  the  cowboy  is  about 
to  declare  his  love  for  Millicent 
when  he  discovers  that  he  really 
loves  Robbins'  little  daughter  who 
discards  her  overalls  and  primps  up 
in  pretty  clothes  when  she  discovers 
that  Millicent  is  winning  the  affec- 
tion of  Duke.  The.  romance  is  in- 
terrupted by  villain  Laban  who  has 
planned  a  kidnapping  in  order  to 
take  the  sheriff  and  his  posse  out 
of  town  so  that  his  gang  may  rob 
the  bank  without  any  interference. 
This  brings  on  the  action  that  in- 
cludes the  usual  fast  and  fancy 
riding,  rescues,  fights,  escapes  and 
the  conventional  western  wind-up 
that  fades  out  with  the  clinch. 

Box  Office  Angle:.  ..  .Satisfactory 
western  entertainment.  Gives  Fred 
Humes'  admirers  something  a  little 
out  of  the  usual  routine. 

Exploitation.  ..  .Talk  about  the  ar- 
rival in  your  town  of  the  Duke  of 
Black  Butte  and  to  arouse  the 
curiosity  of  local  folks  have  a  man 
riding  about  on  horseback  attired 
in  evening  clothes  and  bill  him  as 
the  Duke  of  Black  Butte  who  will 
meet  all  comers  at  your  theater. 
Play  up  Humes'  name  and  recall 
his   previous   pictures. 

Direction    ....Ernst   Laemmle;   good 

Author    Wm.    Lester 

Scenario   William   Lester 

Cameramen  .Al  Jones,  Harry  Mason 

Photography      Good 

Locale    West 

Length    4,889   feet 


"Obey  the  Law" 

Columbia 
CLEVERLY  DEVELOPED 
CROOK  STORY  THAT  DOES 
NOT  TAKE  ON  A  SERIES  OF 
UNCONVINCING  MELODRA- 
MATIC TWISTS.  INCLUDES 
A  PLEASING  ROMANCE  AS 
WELL. 

Star. ..  .Story  supplies  him  with  a 
most  appropriate  -vehicle  and  a  role 
that  fits  perfectly.  His  admirers 
might  prefer  that  he  participate  in 
the   happy  ending,   however. 

Cast.  ...  Eugenie  Gilbert  pleasing  as 
the  girl  and  Larry  Kent  her  likable 
lover.  Hedda  Hopper  suitable  as 
the   society  woman. 

Type  of  Story Crook  drama.  Bert 

Eytell,  as  the  gentleman  crook  of 
"Obey  the  Law,"  has  one  of  the 
best  roles  he  has  had  in  a  long 
time.  The  character  gets  away 
from  the  cut  and  dried  formula 
for  smart  thieves  and  the  story  de- 
velopment does  not  spread  itself 
in  unconvincing  melodrama  as  it 
progresses.  Altred  L.  Raboch  has 
handled  the  material  intelligently 
and  to  the  ultimate  satisfaction  of 
everything  concerned.  The  cast, 
too,  is  splendid.  The  ending  is  a 
variation  and  while  it  will  be  wel- 
comed by  a  more  critical  audience 
it  is  possible  that  the  crowd  that 
still  prefers  the  sugar  coated  finish 
providing  a  happy  ending  for  the 
hero,  may  not  take  quite  as  kindly 
to  it.  Here  Bert  Lytell  sacrifices 
his  liberty  that  a  pretty  girl  may 
not  know  her  father  is  a  crook. 
The  story  reaches  this  conclusion 
after  an  interesting  development  in 
which  Lytell  and  his  elderly  crook 
companion  have  plied  their  trade 
and  profited  by  their  clever  meth- 
ods of  relieving  wealthy  folks  of 
some  of  their  rich  burden.  The 
climax  comes  when  the  disappear- 
ance of  a  valuable  pendant  is 
traced  to  Bert  who  has  just  pre- 
sented it  to  his  pal's  daughter  as 
a  wedding  gift.  The  detective  ar- 
rives at  the  height  of  a  party  where 
the  girl  announces  her  engage- 
ment. Rather  than  spoil  her  hap- 
piness hero  goes  off  quietly  with 
his  captors,  leaving  the  girl  to  con- 
tinue  believing  in   her  father. 

Box  Office  Angle.  ..  .Entertaining 
crook  story  that  should  be  well 
received. 

Exploitation:  You  might  inaugurate 
a  "law  and  order"  campaign  and 
possibly  secure  the  cooperation  of 
local  authorities  to  the  extent  of 
permitting  you  to  post  the  town 
with  placards  admonishing  citizens 
to  respect  the  law  and  practice  the 
golden  rule.  Work  this  as  a  teaser 
stunt  first  and  follow  up  with  an- 
nouncement of  the  picture. 

Direction    ..Alfred   L.   Raboch;  good 

Author    Max    Marcin 

Scenario    Dorothy    Howell 

Cameraman    J.    O.    Taylor 

Photography Good 

Locale    Any  City 

Length    5,626   feet 


"So's    Your    Monk" — Sunkist-Bray 

Ordinary  Stuff 
Type  of  production ..  .2  reel  comedy 
The  picture  has  its  chief  interest 
in  the  speculation  that  perhaps  soon- 
er or  later  Buffalo  Bill  might  come 
in  on  the  scene.  At  least  it  has  ever} 
other  conceivable  element  in  work- 
ing out  a  story  which  is  nearer  to 
scrambled  eggs  than  a  narrative. 
But  even  that  could  be  condoned — 
so  long  as  there  is  fun.  What  happens 
here  is  pretty  ordinary  stuff,  with 
a  bottle  of  hooch  the  motivating  pe£ 
on  which  to  hang  a  number  of  se- 
quences of  man  turning  into  a 
monkey.  The  conclusion  has  a  re- 
deeming feature  in  that  which  feli- 
citates the  eye,  a  number  of  phy- 
sically estimable  bathing  beauties 
furnishing   the    lure. 


"Menace  of  the  Mounted" 

Mustang — Universal 

Old-fashioned,   But   Exciting 

Type  of  production.  .  .  .2  reel  Western 

This  is  much  on  the  order  of  the 
old  time  feature  western,  of  the  hero, 
romantic  looking  officer  of  the  North- 
west Mounted,  routing  a  band  of 
bad  men,  whose  leader  in  revenge 
kidnaps  hero's  sweetheart,  first  kill- 
ing her  father.  Thereupon,  hero 
steals  into  the  den  of  the  brigands, 
rescues  girl,  and  sends  her  for  help 
while  he  battles  the  gang  single- 
handed.  The  help  lands  in  the  nick 
of  time,  and,  true  to  formula,  the 
principals  land  into  a  satisfactory 
"clinch."  But  as  stereotyped  as  this 
theme  may  seem,  it  nevertheless  has 
been  done  with  excellent  narrative 
effect,  the  fights  and  the  hard  riding 
comprising  elements  that  won't  fail 
to    excite    and    interest    the    average 

spectator.  ■ 

"The    Divorce   Dodger" 

Sennett-Pathe 

A   Merry  Mix-Up 

Type  of  production ...  .2  reel  comedy 

With  Billy  Bevan's  mustache  work- 
ing overtime,  Thelma  Hill  to  lend 
pictorial  lure  to  the  scene,  and  Thelma 
Parr  adding  her  paprika  of  good 
looks  to  the  plot,  this  two-reeler 
didn't  have  a  chance  to  go  wrong. 
The  story  concerns  a  merry  mix-up 
of  two  couples  and  a  scheming  di- 
vorce lawyer,  the  sort  of  chap  who 
could  easily  find  grounds  to  divorce 
Adam  and  Eve.  One  couple  is  mar- 
ried, and  the  other  only  engaged. 
Put  Billy  Bevan  in  the  shoes  of  the 
married  man,  and  one  knows  already 
that  it  is  the  engaged  girl  that  at- 
tracts his  attention.  The  mixture  of 
feminine  good  looks,  Bevan's  natural 
drollery  and  smooth  continuity  re- 
sults in  a  comedy  offering  a  goodly 
element  of  entertaniment. 


"Kitty  from  Killarney"— Sennett 
Pathe 

An  Excellent  Offering 
Type  of  production.  .  .  .2  reel  comedy 
Alice  Day,  as  the  little  Irish  immi- 
grant girl,  who,  having  been  squeezed 
out  of  the  quota,  evades  the  officials 
and  makes  her  home  with  Levy  the 
second-hand  clothes  dealer,  is  every- 
thing the  part  could  possibly  call  for. 
Hers  is  a  wistful  charm   and   intelli- 


gent grace  that'must  surely  felicitate 
the  short-subject  wants  of  the  most 
caustic  fan.  She  is  the  perfect  type 
of  comedienne,  whose  natural  endow- 
ments and  feminine  appeal  are  al- 
ways delightfully  manifest  through 
the  thin  veil  of  clowning  her  part  in 
the  picture  calls  for.  A  good  cast 
lends  impetus  to  the  interest  of  the 
story  and  furnishes  an  effectual  back- 
ground of  burlesque  and  nonsense 
an    excellent   offering   resulting. 


"On  the  Front  Page" 
Roach- Pathe 

Average  Film  Fare 
Type  of  production. ..  .2  reel  comedy 
This  offering,  which  is  by  no  means 
endowed  by  a  wealth  of  gags,  never- 
theless compels  admiration  for  the 
alluring  qualities  of  its  feminine  prin- 
cipals. One  would  have  to  go  a  long 
way  indeed  to  find  pulchritude  more 
inviting  that  the  feminine  appeal  em- 
braced in  the  attributes  of  Lillian 
Rich.  In  this  case  Lillian  is  the  no- 
torious Countess  Polasky,  interna- 
tionally known  for  her  beauty  and 
her  matrimonial  ventures.  The  Coun- 
tess need  but  flick  her  little  finger  to 
move  whole  mountains  of  events. 
There  is  a  comedy  of  a  sort  in 
this  motif,  particularly  when  Bull 
Montana,  as  the  Countess'  social  sec- 
retary, is  injected  into  the  proceed- 
ings, Bull's  face  being  equal  to  any- 
thing the  gag  man  has  to  offer.  Stan 
Laurel  as  a  foil  for  Brooke's  antics, 
offers  the  usual  instance  of  being  on 
the  receiving  end  whenever  knuckles, 
boots  and  clubs  come  into  play. 


"Jane's  Flirtation," 
Good  Share  of  Laughs 
Type  of  production.  . .  .2  reel  comedy 
Wanda  Wiley  plays  the  role  of 
the  principal,  "Jane,"  and  that  in  it- 
self should  be  sufficient  to  warrant 
a  certain  amount  of  interest  in  a 
short  subject  before  anything  else  is 
said.  In  this  case  she  has  the  added 
advantage  of  having  an  excellent  foil 
in  a  hefty  chap  playing  opposite  her 
— a  real  irrepressible  type  who  puts 
as  much  energy  in  proposing  to  her 
as  he  does  in  picking  up  one  end 
of  an  automobile,  to  see  what  is 
troubling  the  motor.  In  this  two- 
seated  run-about  our  heroine  and  her 
boy-friend  go  through  a  series  of 
mishaps  and  adventures,  a  little  dif- 
ferent from  the  usual  Ford-comedy 
type,  and  manage  to  squeeze  out  an 
adequate  share  of  laughs  from  every 
situation. 


McKeon   Suing   Menjou 

Suit  for  $2,500  which  he  alleges  is 
due  him  as  salary  was  filed  yester- 
day in  Supreme  Court  by  John  Mc- 
Keon against  Adolphe  Menjou.  Mc- 
Keon claims  he  was  retained  by 
Menjou  at  a  salary  of  $10,000  a  year, 
payable  in  quarterly  instalments  to 
secure  adjustment  of  the  player's 
contract.  Through  his  efforts,  Men- 
jou's  salary  was  raised  from  $1,250 
weekly  to  $130,000  and  a  bonus  of 
$20,000  McKeon  claims.  Menjou  de- 
faulted on  a  $2,500  payment  due  in 
Sept.  last,  and  when  service  of  suit 
was  attempted  denied  his  identity, 
says  the  complaint. 


THE 


10 


i 


■£WH 


DAILY 


Sunday,  January  9,   1927 


Theater  Equipment  and  Management 


By    MICHAEL    L.    SIMMONS 


A.  P.  S.  Contest  Active 

Rafts  of  questionnaires  are  going 
out  daily  to  enthusiasts  who  have 
been  intrigued  by  the  prospect  of  win- 
ning a  prize  in  the  forthcoming 
prize  projectatory  contest  launched  by 
the  American  Projection  Society  in 
an  effort  to  popularize  the  term  and 
practice,  "Better  Projection  Equip- 
ment Pays,"  according  to  Rudolph 
Wetter,  Jr.,  secretary  of  the  society. 

Wetter  reports  that  each  succeeding 
week  beating  the  previous  one  is  the 
attention  elicited  from  contestants 
and  there  is  every  reason  to  believe 
that  the  final  sum-up  of  entrants  will 
have  shown  the  list  to  include  a  ma- 
jority of  the  projectionists  of  the 
country.  The  contest  committee  is 
still  not  in  a  position  to  name  the 
nature  of  the  prizes,  but  expects  to 
have  more  specific  information  on 
the  subject  in  about  ten  days. 

In  the  meantime,  projectionists  who 
desire  to  enter  the  contest  are  urged 
to  send  for  an  entrance  blank  at  once. 
These  blanks  may  be  secured  at  any 
motion  picture  supply  dealer's,  or  at 
the  office  of  the  society,  160  W.  45th 
St.,  N.  Y.  No  entrance  fee  is  re- 
quired. There  will  be  three  classes 
of  prizes:  Class  A,  for  the  best  de- 
signed and  equipped  projectatory  in 
a  theater  having  a  seating  capacity 
of  over  2001;  Class  B,  for  the  best 
designed  and  equipped  projectatory 
in  a  theater  having  a  seating  capacity 
between  750  and  2000;  Class  C,  for 
the  best  designed  and  equipped  pro- 
jectatory in  a  theater  having  a  seat- 
ing capacity  up  to  750. 

Judgment  for  prizes  will  be  based 
not  on  ability  to  write  or  describe,  but 
on  the  inherent  value  of  the  material 
submitted,  together  with  photographs. 


Oliver  in  Larger  Quarters 

Cleveland— E.  E.  Oliver  of  the 
Oliver  M.  P.  Supply  Co.,  distributor 
of  the  Superior  projector  and  other 
theater  equipment  has  moved  into 
larger  quarters  at  204  Film  Exchange 
Bldg.  Oliver  will  install  his  Super- 
ior machines  in  the  new  Universal- 
Brody  house  now  under  construction 
at  E.  9th  and  Superior. 


Highlights  on  the  "Roxy"  Switchboard 

DECLARED  to  be  the  largest  stage  switchboard  ever  constructed, 
this  new  board,  now  installed  in  the  "Roxy"  theater  has  a  total 
of  over  1,000  switching  levers.  Its  electrical  consumption  will  total 
1,500  horsepower,  an  amount  of  current  equal  to  that  used  in  25,000 
houselights.  The  board  is  22  feet  long  and  was  over  a  year  in  prep- 
aration, manufactured  by  the  Hub  Electric  Co.,  Chicago.  The  task 
of  placing  in  position  and  making  the  necessary  interconnections 
embraces  miles  of  electric  cable  and  has  necessitated  the  Hub  Elec- 
tric Co.  establishing  a  New  York  office  while  the  work  is  in  progress. 


Equipment  Tips 

The  National  Theater  Supply  Co., 
points  out  that  at  the  Rivoli  and 
Rialto,  New  York,  the  original  welded 
wire  wheels  used  for  rewinding  and 
supplied  three  and  one-half  years  ago, 
are  still  in  use  and  in  good  condition. 
Since  the  shows  at  these  houses  op- 
erate for  twelve  consecutive  hours 
each  day,  one  need  not  point  out  how 
eloquent  a  recommendation  is  this 
fact  on  behalf  of  the  wheels.  The 
company  supplies  the  wheels  direct 
from  stock  in  1,000  and  2,000  feet 
sizes.  Some  of  the  advantages  claim- 
ed for  this  product  is  the  absence  of 
sharp  edges,  wobbling,  danger  to  the 
projectionist,  escaping  springs,  rust 
and  chipping  of  enamel. 


The  Blue  Seal  Products  Co.,  of 
Brooklyn,  has  issued  a  new  catalogue 
which  should  interest  the  exhibitor 
who  wishes  to  keep  abreast  of  the 
equipment  market.  Illustrations  and 
prices  of  Blue  Seal  carbon  savers, 
wire  terminals,  silver-tip  carbon 
adapters,  mechanism  covers  for  Sim- 
plex and  Powers  projectors,  a  new 
device  for  use  on  the  rewinder  shaft 
for  cleaning  high  intensity  lamp  jaws, 
indestructible  metal  baffle  plate  for 
high  intensity  lamps  are  given.  Then 
there  is  an  indestructible  asbestos 
cooling  plate,  a  stereopticon  lens 
holder,  a  heat  resistance  dowser 
shield,  and  a  handy  little  device  for 
holding  carbons  while  trimming  high 
intensity  arc  lamps.  These  and  a 
myriad  other  accessories  all  pertin- 
ent to  the  kit  in  the  projection  booth 
are  amply  set   forth. 


The  Forrest  Electric  Co.,  with  of- 
fices in  Newark,  N.  J.,  claim  that 
their  Unitron  rectifier  is  the  only 
thing  for  reflector  arc  projection  in 
assuring  the  elimination  of  every  ves- 
tige of  current  waste.  It  requires 
practically  none  of  the  operator's 
time  and  attention  for  oiling  or  ad- 
justing. 


The  exhibitor  on  the  lookout  for 
rubber  goods  of  any  character  neces- 
sary to  his  house  can  find  a  veritable 
galaxy  of  materials  in  the  illustrated 
catalogue  of  the  Voorhees  Rubber 
Manufacturing  Co.  The  company  has 
offices  in  New  York,  Kansas  City, 
Montreal   and    Pittsburgh. 


Unique  Change 

How  the  modern  magic  of  recon- 
struction and  alteration  has  made  a 
theater  proverbial  cynosure  of  all  the 
eyes  of  its  town  has  its  glowing  ex- 
ample, in  the  Reade  Theater  of  Kings- 
tin,  N.  Y.  This  example  should  be 
encouraging  to  owners  who  are  de- 
terred from  remodeling  programs  for 
fear  their  houses  must  remain  dark. 
The  following  description  of  the  re- 
done Reade  encompasses  work  fin- 
ished within  a  two  week  period. 

The  ceiling  is  in  panels  in  the  cen- 
ter of  which  is  an  art  plaque  and  sus- 
pended therefrom  is  a  wrought  iron, 
art  chandelier  of  the  new  type  and 
style.  Similar  wrought  iron  chande- 
liers have  been  positioned  from  the 
ceiling  of  the  lobby. 

All  seats  are  fastened  by  bolts  in 
the  six  inch  concrete  floor.  There 
will  not  be  an  upright  in  the  entire 
theater  to  obstruct  the  view  of  the 
patron,  regardless  of  the  seat  he  may 
occupy. 

As  one  enters  through  the  lobby, 
the  visitor  is  met  by  the  new  bronze 
doors  that  take  the  place  of  the  large 
velvet  and  tapestry  curtain  that  for- 
merly separated  the  lobby  from  the 
theater  proper.  _ 

A  new  standing  room  rail  is  the 
next  feature  that  comes  to  view.  This 
rail  is  not,  strictly  speaking,  a  rail. 
It  is  a  wall,  of  brick,  faced  with  mar- 
ble and  topped  with  marble  three 
inches  thick  and  about  eight  inches 
wide,  of  pure  white.  Above  this  is 
a  partition  of  heavy  bevel  glass,  each 
sheet  of  which  slides  into  grooves  of 
art  uprights.  This  glass  protects  the 
people  from  drafts. 

The  stage  has  been  fitted  with  the 
newest  and  safest  silver  screen  and 
with  an  asbestos  curtain  which  func- 
tions in  metal  grooves.  All  work  on 
the  stage  has  been  made  of  fireproof 
material,  save  the  hardwood  floor. 
All  electric  wires  leading  to  all  parts 
of  the  house  are  encased  in  tubing 
of  standard,  approved  type. 

An  improvement  that  will  be  ap- 
preciated by  the  ladies  is  the  new 
rest  and  lounge  quarters,  of  greatly 
increased  size  and  with  every  facility 
for  comfort  and  convenience. 

The  projecting  booth  is  where  it 
always  has  been,  and  is  as  completely 
isolated  from  the  theater  proper  as 
steel  and  brick  can  separate  one  room 
from  another. 


The  Theater  Improves 

The  Redding  of  Redding,  Cal.,  is 
undergoing  a  series  of  alterations 
which  will  result  in  the  stage  being 
enlarged,  the  scenery  loft  rebuilt,  and 
kindred  rehabilitating  touches  to  the 
walls   and   interior   decorative   design. 


"A  beautiful  work  of  art"  is  the 
comment  of  patrons  of  the  New  Gate- 
way, Kirkland,  Wash.,  anent  the  dec- 
oration of  the  house,  which  has  re- 
sulted in  attractive  interior  effects, 
beautiful,  expensive  scenic  murals  for 
the  walls,  a  sky  effect  with  hundreds 
of  golden  stars  for  the  ceiling,  all  of 
which  was  done  under  supervision  of 
O.  E.  Nordstrom,  local  painting  con- 
tractor. The  actual  work  was  exe- 
cuted by  M.  Fredrikson. 


Plans  for  remodeling  the  Sedalia 
of  Sedalia,  Mo.,  were  consummated 
in  the  premit  granted  by  the  local 
authorities  to  allow  reconstruction 
work  to  the  extent  of  $15,000.  Frank 
Cassil  is  withholding  a  description 
of  what  the  completed  work  will  look 
like,  declaring  he  would  prefer  to 
dazzle  beholders  with  the  surprise, 
that  is  surely  in  store  for  them  when 
the   show  reopens. 


The  lobby  of  the  Park  Theater, 
Hudson,  N.  Y.,  has  been  redecorated, 
having  been  given  a  coat  of  paint  and 
varnish  and  otherwise  touched  up  to 
an    appearance    of    newness. 


f"«       I       |       ».     |       »ll»,l»       »       »,, «.,..,.,,.,  >!,«,,.       1       1       »       »       ».l» 


QUALITY   PRINTS 
Titles  and  Negative  Developing 

Release  Printing 
U.   S.    Film    Laboratories,    Inc. 

Hudson  Heights,  N.  J. 

Palisades    3678 


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Motion  Picture  Department 


THE 


Sunday,  January  9,   1927 


DAILY 


11 


£xpfott-Q-G4am<± 


"The  Black  Pirate" 
(United  Artists) 

Cooperated  with  the  Birmingham 
Post  in  a  treasure  hunt.  Starting  one 
week  in  advance  of  showing,  the 
Post  printed  four  clues,  one  appear- 
ing daily  until  the  whole  four  had 
been  printed.  By  doping  out  cor- 
rectly the  four  clues,  they  led  the 
winners  (3  college  boys  working  to- 
gether) to  the  press  table  where  they 
found  a  note  directing  them  to  the 
office  of  the  Post,  and  in  the  second 
letters  were  directions  to  find  the 
treasure  chest  key  which  lead  them 
to  the  lower  right  hand  vest  pocket 
of  the  theater  manager.  The  hunt 
was  well  broadcast  for  three  whole 
weeks  prior  to  the  opening  of  the 
picture.  As  the  clues  appeared  in 
the  newspaper,  they  were  simultane- 
ously shown  on  the  screen  the  same 
day. — Sidney  Dannenberg,  Strand, 
Birmingham,  Ala. 

"The  Campus  Flirt" 
(Paramount) 

Enlisted  the  aid  of  a  girl  who  was 
attending  a  girl's  college  in  Spartans- 
burg.  Got  her  to  talk  the  picture 
up  among  the  students.  Sent  the 
girl  20  stills  of  the  "Campus  Flirt," 
and  the  girl  in  turn  broadcast  that 
fact  among  the  student  body  and 
that  the  stills  would  be  given  away 
after  the  showing  of  the  picture. 
However,  before  receiving  the  stills, 
it  was  necessary  to  show  the  theater 
ticket  stubs  to  the  girl  as  good  evi- 
dence of  having  seen  the  picture. — 
James  H.  McKoy,  Rex,  Spartans- 
burg,  S.   C. 


"The  Flaming  Frontier" 
(Universal) 

The  manager  personally  wrote  let- 
ters to  college  presidents,  history 
teachers,  Y.  M.  C.  A.  secretaries, 
civic  club  presidents,  and  members 
of  the  Better  Films  Committee  in- 
viting them  to  a  special  screening. 
Practically  everyone  at  the  special 
screening  commented  upon  the  pic- 
ture. Many  comments  found  way 
into  columns  of  the  local  newspapers 
which  greatly  helped  to  convince 
others  to  see  the  picture,  at  showings. 
In  addition  to  endorsing  the  picture 
they  wrote  special  letters  to  their 
respective  organizations  or  classes 
strongly  urging  every  person  to  see 
the  picture.  A  goodly  supply  of 
torches  was  borrowed  from  the  Sea- 
board Railway  for  use  on  front  of 
theater.  The  marquee  presented  a 
background  depicting  Custer's  Last 
Fight,  with  the  torches  burned 
nightly  on  top  of  marquee.  The 
effect  was  most  attractive. — Willis 
Grist,   Jr.,    Galax,    Birmingham,    Ala. 


"Just   Another    Blonde" 
(First  Nat'l) 
All  blondes  were  admitted  free  to 
the  opening  performance.     This  fact 
was  made  known  two  weeks  in  ad- 
vance of  showing  of  picture  by  run- 


ning slides,  and  ads  appearing  in 
the  local  newspapers.  A  tie-up  with 
one  of  the  local  beauty  parlors  al- 
lowed the  most  beautiful  blonde  to 
have  a  free  facial  and  a  marcel. 
Three  members  of  the  local  Wo- 
man's Club  acted  as  judges  in  this 
contest  and  the  theater  got  a  lot 
of  good  publicitv  on  the  stunt.  One 
week  in  advance  four  window  <';' 
nlavs  were  acquired  with  beautv  pr.r- 
lors  in  which  attractive  boards  con- 
taining 8x10  stills  of  the  picture  were 
prominently  displaved  tofife'h-^r  with 
cards  announcing:  the  title  of  the  pic- 
ture, name  of  theater,  and  plav  dates 
— F.  T.  Miller.  Modjeska,  Augusta. 
Ga. 


"So*s  Your  Old  Man" 
(Paramount) 
Tied  up  with  a  shoe  store  which 
offered  a  prize  of  a  pair  of  shoes  to 
the  most  henpecked  husband  present 
at  the  opening  evening  performance 
of  the  feature  picture.  One  brave 
man.  evidentlv  in  need  of  a  pair  of 
shoes,  walked  down  the  aisle  and 
then  up  a  short  flight  of  stairs  to 
the  stage  and  was  then  presented 
with  the  prize-winning:  package.  The 
store  featured  the  "So's  Your  Old 
Man"  shoes  in  their  window  to- 
gether with  cards  announcing  the 
picture.  To  further  cash  in  on  the 
tie-up,  the  store  used  a  large  ad  in 
the  Sunday  paper  telling  about  the 
tie-up  in  general  which  worked  to  the 
mutual  benefit  of  both  '.he  shoe  store 
and  the  theater. — H.  W.  King.  Jr. 
Plaza.    Asheville.    N.    C. 


"The    Temotress" 
(M-G-M') 

An  attractive  girl  was  booked  for 
i  personal  appearance  and  arrange- 
ments made  with  Younkers  Depart- 
ment Store  to  have  the  voung  woman 
'ive  for  the  entire  week,  when  no+ 
it  theater,  in  the  bungalow  that  is 
built  on  their  fifth  floor.  This  bun- 
galow is  five  rooms,  completely  fur- 
nished, and  Miss  Kirbv  was  to  dis- 
play the  different  garments  appropri- 
ate to  the  different  periods  of  the  dav 
in  the  different  rooms.  She  talked 
to  the  customers  and  gave  out  litera- 
ture on  the  "The  Temptress"  telh'nf 
the  people  of  her  personal  acquaint- 
ance with  Greta  Garbo.  Appropriate 
signs  carried  in  store  windows  and 
announcements  of  her  appearance 
made  in  papers.  Arranged  with  Ford 
Motor  Co.  for  use  of  Lincoln  sedan 
to  carry  sign  on  top  reading:  "Greta 
Garbo,  star  of  'The  Temptress'  se- 
lected the  Lincoln  for  her  use  on 
her  arrival  in  America."  The  public 
was  offered  free  tickets  if  they  could 
give  the  license  number  of  the  star's 
car  from  this  data: 

"The  License  number  on  Greta  Garbo's 
car  consists  of  four  figures.  The  four  figures 
total  17  and  there  is  a  difference  of  17  be- 
tween the  number  formed  by  the  first  two 
figures  and  the  number  formed  by  the  last 
two." 

— Nate  Frudenfeld,  Des  Moines,  Des 
Moines,  la. 


Presentations 


By   ARTHUR    W.    EDDY 


How  B'way  Does  It  I  Present-O-Grams 


Capitol 

If  Major  Edward  Bowes  and  associates 
continue  to  create  presentations  which  are  so 
artistic  and  entertaining,  it  will  be  necessary 
to  invent  more  superlatives.  The  last  de- 
lightful program  began  with  a  potpourri  of 
Italian  folk  songs  sung  by  Carlo  Ferretti,  as- 
sisted by  the  Capitol  Quartet.  The  set  was 
a  garden  arbor  on  a  mountain  overlooking 
Naples  and  Vesuvius,  with  moonlight  play- 
ing  on  the  bay. 

For  the  presentation  of  "Largo,"  by  Han- 
del, a  cathedral  set  was  used.  In  the  back- 
ground were  tall,  stained  glass  windows  and 
center-backstage  was  the  quartet  dressed  as 
choir  members.  Cecil  Turrill,  mezzo  soprano, 
sang  the  number.  The  incident  opened  with 
the  organ  playing  "Largo"  and  the  scene 
dimly  lighted.  Altar  boys  lighted  candles 
prior  to  the  singing,  which  was  effectively 
done. 

For  a  second  week  "The  Toy  Maker"  was 
presented  and  won  a  cordial  reception.  Joyce 
Coles  as  the  automatic  doll  and  John  Trie- 
sault,  who  was  excellent  as  the  old  toy 
maker,  were  featured.  The  ballet  number  in 
which  the  Chester  Hale  Girls  appear  as  tin 
soldiers    was    specially   enjoyed    by    audiences. 


Paramount 

Poetry  and  action  are  intermingled  in  "The 
Pompadour's  Fan."  John  Murray  Anderson 
concoction  at  the  Paramount.  The  divertisse- 
ment is  suggested  by  Austin  Dobson's  verses 
"on  a  fan  that  belonged  to  the  Marquise  de 
Pompadour." 

A  lace  gauze  drop  bearing  the  design  of 
a  fan  was  used  for  the  opening,  at  which 
Eileen  Hoyt  sang  "The  Pompadour's  Fan." 
The  drop  parted  to  reveal  a  fan  which  occu- 
pied the  entire  stage,  its  upper  part  being 
a  scrim.  The  fan  parted  from  the  center  to 
give  full  view  of  a  fete  taking  place  in  the 
gardens    of    Versailles. 

To  Chopin's  "Prelude,"  the  minuet  was 
danced  by  Vannoy  Martin,  Marion  McKeon, 
Eileen  Hoyt,  Carlotta  Cortina,  Gordon  Davis, 
Curtis  Combs,  Thomas  Tucker  and  George 
Milbauser.  Rosa  Polnariow  played  "Mazurka," 
by  Chopin,  as  a  violin  solo.  This  and  "The 
Maiden's  Wish"  soprano  solo  by  Stella  Power, 
were  two  outstanding  features.  Frances 
Mann,  as  Columbine,  danced  to  Chopin's 
"Valse,"  and  Carlos  Peterson,  as  Harlequin, 
performed  to  the  same  selection.  In  the 
finale  the  violinist  and  soprano  solo,  with  a 
mixed  chorus,  sang  "Nocturne,"  by  Chopin 
and  Columbine  and  Harlequin  did  an  adagio 
number. 


Strand 

The  program  was  something  of  a  rehash 
of  the  previous  week,  with  the  holiday  trim- 
mings removed.  Opening  the  presentation  was 
the  "box  of  sailors"  number,  after  which 
the  Trade  Twins  did  some  soft-shoe  dancing, 
working  in  one.  Pauline  Miller,  soprano, 
followed  with  "L'Amour  Toujour  L'Amour," 
by  Friml,  being  attired  in  silver-colored  ma- 
terial. "The  Enchanted  Forest,"  held  over 
from  the  previous  week,  came  next.  Ber- 
nardo de  Pace,  billed  as  "The  Wizard  of  the 
Mandolin,"  played  several  selections,  includ- 
ing a  medley  featuring  "That's  Why  I  Love 
You."  Closing  the  program  was  "The  Pal- 
ace,"   also    a    hold  over. 


ARTHUR  SPIZZI 

AGENCY  INC. 

Booking 

The  Better  Picture 

Theatres 

Attractions  and  Presentations 

1560  Broadway  New  York 

Bryant  0967-8 


"Summer  Bachelors" 
A  novel  background  for  this  pre- 
sentation would  be  a  roof  apartment 
interior  such  as  shown  in  the  pic- 
ture. Dress  your  players  in  sum- 
mer apparel,  including  white  flannel 
trousers  for  the  men. 

Open  with  mixed  quartet  standing 
around  piano  and  singing  "Me  Too" 
while  other  guests  listen.  People 
wander  out,  leaving  couple  sitting  on 
divan  near  window,  through  which 
moonlight  is  streaming.  Man  sings 
verse  of  "Because  I  Love  You,"  his 
companion  joining  in  on  the  chorus. 
At  close  he  kisses  girl  and  then  they 
quickly  separate  as  other  guests  are 
heard   entering   the   room. 

Ballet  or  whatever  girls  you  use 
into  a  fast  Charleston  or  Black  Bot- 
tom, which  is  the  finale. — Suggested 
by  THE  FILM  DAILY. 


"Just  Another  Blonde" 
This  picture  is  good  for  a  girlie 
singing  and  dancing  act.  All  the 
girls,  of  course,  should  be  blondes 
although  you  can  modify  this  for 
greater  effectiveness  in  the  follow- 
ing way.  Have  the  girls  make  a  first 
appearance  as  brunettes  and  then 
have  them  make  separate  entrances 
one  at  a  time  with  blonde  wigs  while 
the  orchestra  leader,  or  a  male  player 
announces:  "Just  another  blonde  I" 
For  a  black-drop  use  a  Coney  Island 
scene. — Suggested  by  First  National. 


Standard 

VAUDEVILLE 

i  [for  Motion  Picture  Presentation 

The  FALLY  MARKUS 

VAUDEVILLE  AGENCY 

Lackawanna  7876 
1579  BROADWAY,  NEW  YORK  CITY 


William'Morris  William  Morn's,  Jr. 

m 

William  Morris  Agency 

1560  B'wav  Bry.  1637-8-9 

Accredited  World's  Foremost  Agency 


AMALGAMATED 
VAUDEVILLE  AGENCY 

Attractions  for 
Picture  Theatres 

Standard    Vaudeville     Acts 

1600  Broadway,  New  York  City 
Phone  Penn.    J580 

i    ■   ■  ■---■■-■■---------■-4 


THE 


7%fr* 


DAILV 


Sunday,  January  9,   1927 


The  Week's  Headlines 


Monday 

Greatest    year    in    film    industry    predicted    by 

leaders    of    industry. 
Amalgamation     of     Mayer     &     Schneider     and 

Harry     Blinderman    circuits    in    New    York 

is    reported. 
Sir    Oswald    Stoll    urges    tax    of    one    shilling 

a     day     unon      foreign     pictures     shown      in 

fritted    Kingdom 
American    Amusement    Ticket     Manufacturers' 

Ars'i    em'oined    from    onerating   in    violation 

of    the    Sherman    Anti-Trust    Law. 

Tuesday 

Fifteen  houses  gross  $457,706  in  establishing 
new    Broadway    record    for    single    week. 

Rental  of  American  pictures  in  the  British 
Tsles    and     Dominions    brought     $38,000,000 

in    1926. 

Emanuel  Cohen  becoming  editor  of  Para- 
mount   News    which    begins    Sept    .1. 

Nine  productions  started  at  Lasky  studios. 
Hollywood. 

Dallas  arbitration  board  decision  on  Cres- 
cent-Warner Brothers'  case  upheld  by  Dis- 
trict   Court. 

Tnseph   M.    Schenck  signs  Fred   Niblo. 

Edwin  Silverman  made  Warner  sales  man- 
ager. 

Corinne  Griffith  to  make  picture  for  United 
Artists. 

Famous,  in  filing  brief  in  Federal  Trade  Com- 
mission case,  calls  block  booking  only  issue. 

Sunday  shows  attempted  in  three  New  Jer- 
sey communities  as  part  of  campaign  against 
"blue  laws." 

P.    D.    C.    begins    production    in    Germany. 

Wednesday 

Minneapolis  "closed"  situation  further  threat- 
ened with  United  Artists  planning  a  theater 
there. 

Birmingham.  England,  exhibitors  call  mass 
meeting  to  organize  fight  against  Famous 
invasion    of   their    field. 

Television  shows  will  be  possible  in  the  near 
future.  J    J.   Bard,  Scottish  inventor,  claims. 

C.  C.  Pettiiohn  in  Minneapolis  to  straighten 
nut   tangles   resulting  from   arbitration  board 

dispute.  ....         ,    • 

Twenty    "Tiffany    Gems      to  be    distributed    in 

1926-27.  „  _ 

General  business  conditions  excellent  in  Can- 
ada. 

Thursday 

Under  licensing  agreement  Fox-Case  Corp 
and  Vitaphone  will  have  access  to  each 
other's    talking    film    devices. 

Peacock  M.  P.  Corp  to  handle  First  Na- 
tional product  in  Far  Eastern  Republic  and 
Mongolia.  . 

Colorado  Springs  exhibitors  lose  ground  It 
Sunday  closings  fight. 

In  annual  message  to  N.  Y.  Assembly  Gov. 
Smith    asks   for   repeal    of    censorship. 

Friday 

Repeal  of  Connecticut  tax  law  to  be  sought 
in    Legislature. 

A  gold  medal  and  bonuses  totaling  $17,500 
to  be  awarded  by  Famous  to  directors  mak- 
ing three  best  pictures  shown  at  the  Para- 
mount.  New   York. 

Net  profits  of  $3,055,229  for  fiscal  year  ended 
Aug.  31   reported  by  M-G-M. 

H.  M.  Newman,  publisher  of  "Fourth  _  Es 
tate,"  calls  newspaper  theatrical  advertising 
rates   unfair   at   A.    M.    P.    A. 

Universal  seeking  control  of  Cooney  circuit 
in    Chicago. 

Negotiations  on  Stanley  and  Fox  for  agree- 
ment on  theater  to  be  erected  at  17th 
and    Market    Sts.,    Philadelphia. 

Northwest  exhibitor  unit  ready  to  resume  ar- 
bitration  following  conference  with  C.  C. 
Pettijohn. 

Lewen  Pizor  president  of  Eastern  Pennsyl- 
vania   exhibitor    unit. 

International  A.  C.  A.  formed  to  distribute 
A.    C.    A.    product    abroad. 

Saturday 

Pettijohn    back    after    ironing    out    arbitration 

difficulties    with    Northwest    exhibitor    unit. 
Columbia    University,    through     Butler,    offers 

co-operation   to   motion    picture    industry. 
Adolph    Zukor    is    first    film    executive    to    talk 

to    London   over   new    radio    telephone. 
Los  Angeles  and   London  bridged  by  telephone 

talk,  through  relay  of  John  Gilbert  to  Major 

Bowes   to    Castleton    Knight. 


Exhibitors' 
Daily  Reminder 


Have  patience 
with  kickers.  Re- 
member the  pat- 
ron is  always 
right.  It  may  be 
difficult  but  it  pays 


Resume  Arbitration 
After  Conference 

(Continued  from  Page  3) 
a  serious  tieup  in  business.  Exhibitor 
organizations  represented  at  the  re- 
cent Michigan  conferences  on  the 
subject  were  expected  to  withdraw 
from  arbitration  providing  the  Steffes 
group  was  not  satisfied  with  the  ad- 
justment. Included  in  the  list  was 
Texas,  which  had  instructed  its  mem- 
bers to  ignore  arbitration  proceedings 
in  event  the  conference  failed.  The 
units  dissatisfied  with  the  conduct  of 
the  boards  claimed  that  equity  did 
not  govern  their  actions  in  certain  in- 
stances. 


Missouri  Fight  Starts 

Jefferson  City,  Mo. — Gov.  Baker's 
bill  to  levy  a  ten  per  cent  tax  on 
amusements  is  expected  to  start  one 
of  the  bitterest  fights  in  legislative 
history.  The  session  is  just  getting 
under  way  and  already  there  is  a 
fight  looming  for  the  speakership  of 
the  house,  with  the  tax  measure  the 
chief   issue. 

The  governor  hopes  by  installing; 
an  administration  supporter  as  speak- 
er, he  can  control  the  wavs  and 
means  committee,  thus  putting  his 
bill  in  friendly  hands.  The  Republi- 
can administration  controls  the 
house,  but  in  the  Senate  Democrats 
have  the  upper  hand.  Meanwhile, 
there  is  a  strong  campaign  being- 
waged  by  school  teachers  of  the 
state,  who  believe  the  proposed 
measure  will  result  in  higher  salaries. 


Chain  of  5  Planned 
Kansas  City— Dr.  T.  A.  Kyner, 
who  now  is  building  a  theater  to  be 
opened  in  March,  plans  a  string  of 
five  suburban  theaters.  W.  W.  Bar- 
rie,  former  Coast  exhibitor,  will  be 
general    manager. 


Birmingham  House  to  Open 

Birmingham — The  new  Empire  is 
scheduled  to  open  Jan.  26  with  "Gig- 
ilo"  as  the  feature. 


University  Course  As 
Aid  to  the  Industry 

(Continued     From     Parte     3) 

Times.     He  served  as  toastmaster 

Dr.  Butler  described  motion  pic- 
tures as  constituting  a  new  set  of 
forces  for  the  bindintr  top-ether  of 
'•immunities  as  well  as  of  nations. 
He  stressed  the  importance  of  the 
motion  picture   as  a  social  force. 

"The  surface  onlv  has  been 
scratched  "  he  remarked  at  nir-  iunc-, 
tiire.  "You  are  at  the  beginnings  of] 
thines.  No  one  can  sav  what  the 
next  fiftv  vears.  or  even  the  next 
twentv  will  brine  forth.  As  I  see  it 
the  nroblem  simmers  down  to  two 
issues : 

"One  is  the  need  for  producing 
trnined  men  and  women  just  as  in 
other  fields  the  development  of  new 
factors  is  necessarv.  You  also  need 
the  newest  and  the  freshest  in  knowl- 
edge. Scholarship  and  service:  that 
is  the  university's  ideal.  We  suoplv 
the  service:  we  offer  von  the  scholars 

"What  do  vou  want  from  us?  The 
architect,  physicist,  biologist,  his- 
torian   trained   business   man?" 

Will  H.  Hays  was  the  last  speaker 
U*  said,  in  part: 

"Your  school  of  journalism  alreadv  has 
served  us  well.  Our  publicity  departments, 
our  scenario  departments,  our  advertising  de- 
partments contain  graduates  of  your  school 
of  -  inurnalism. 

"Now  you  offer  to  train  in  your  chemistry 
department  men  for  our  laboratories — men 
who  know  the  technique:  cameramen  who 
know,  not  onlv  the  practical  photoplay,  but 
who  understand  the  princinles  of  the  physics 
of  lighting;  men  for  our  theaters  who  under1 
stand  <*roup  psychology  and  the  psychology  of 
advertisement-— who  understand  business  prin- 
cip'<">. 

"The  chief  purpose  of  the  university,  a« 
you  have  said  more  than  once — the  purpose 
of  your  university,  of  your  teachers,  libraries, 
laboratories,  of  all  your  university — is  to 
arouse  intellectual  interest,  to  stimulate  curi- 
osity, and  to  send  out  young  men  and  young 
women  on  their  voyage  of  discovery  filled 
with  enthusiasm  and  imbued  with  the  high 
ambition  to  make  the  most  of  themselves  and 
of  their  chosen  fields  of  endeavor — and  yo^ 
offer    that! 

"Your  offer,  of  course,  is  significant  anJ 
appreciated.  The  motion  picture  industry  is 
happy  to  have  Columbia  offer  to  join  it  ill 
service  to  the  world.  Service  and  scholar- 
ship are  the  foundation  stones  upon  whicn 
Columbia  rests.  Service  is  the  motion  pioy- 
ture's  ideal.  Together  we  shall  push  fort- 
ward  !" 

Practically  every  important  organi- 
zation in  the  industry  was  represented!. 
Among  those  present  were: 

Adolph  Zukor.  Robert  Lieber,  F.  C.  Mum- 
roe,  John  C.  Flinn,  R.  H.  Cochrane,  Earle 
W.  Hammons,  Saul  Rogers,  Jesse  L.  Lasky, 
Harry  D.  Buckley,  Walter  Wanger,  J.  J. 
Gain.  Lee  Marcus,  Courtland  Smith,  Harry 
M.  Warner,  J.  Robert  Rubin,  Samuel  Spring, 
William  Le  Baron,  Ralph  Block,  Russell  Hob 
man,  Charles  E.  McCarthy,  Vivian  M.  Moses^ 
Hy  Daab.  Charles  Beahan.  C.  F.  Chandler* 
Charles    C.    Pettijohn    and    Joe   Weil. 


And  That's  That 


SSm        By  PHIL  M.  DALY    ^^ 

TOM  KENNEDY  will  again  make 
life  miserable  for  Wallace  Beery 
— for  the  third  consecutive  time.  He 
lias  been  assigned  a  part  in  Beery's 
next     starring     comedy,     "Looie     the 

Fourteenth."       

F'athe  announces  a  "birth."  This 
involves  the  presentation  of  a  new 
comedy  team,  Stan  Laurel  and  Oliver 
Hardy,  who  appear  in  "Duck  Soup," 
new  Hal  Roach  comedy. 


The  M-G-M  publicity  department 
is  endeavoring  to  "tell  it  to  the  world" 
that  President  Coolidge  saw  "Tell  It 
to  the  Marines"  and  declares  it  to  be 
a  "Wow,"  although  he  probably  used 
some  more  dignified  description. 


Speaking  of  gifts,  recently  there 
was  a  sign  on  the  marquee  of  a 
theater  at  Alhambra,  Cal,  which 
read:  "God  Gave  Me  Twenty  Cents 
and  Lloyd  Hamilton." 


Dagmar  Godowsky,  who  has  done 
some  serious  screen  vamping,  is  now 
touring  in  the  vicinity  of  the  Mediter- 
ranean Sea,  possibly  acquiring  new 
technique.  

"Beau  Geste"  presents  an  interest- 
ing experiment  from  an  audience 
standpoint.  Here  is  a  picture  prac- 
tically shorn  of  a  man-and-maid  love 
theme,  ivith  a  brother-love  story  sub- 
stituted. And  it's  rounding  out  its 
sixth  month  at  the  Criterion  to  the 
tune  of  big  business. 


Klein   with    Columbia 

Columbia  has  appointed  Joseph 
Klein  a  field  representative.  Mr. 
Klein  has  been  in  the  business  for 
14  years. 


CAMERAMEN 

List  your  name  in  new  leaflet  of 
reputable  cameramen  and  indus- 
trial film  makers  to  whom 
prospects  may  be  referred.  No 
cost  of  any  kind,  simply  send  in 
the  data. 


Bureau  of  Commercial  Economics 

1108-1 6th  St    N.  W.  Washington,  D.C 


Schools,  Churches  and  Clubs 


using  Motion  Pictures 


Should  Subscribe  for 


THE  EDUCATIONAL  SCREEN 

and  keep  up-to-date  with  the 
new  films  and  new  equipment 

"1001     FILMS''     (Fourth  Edition) 

Complete  reference  booklet,  listing  nearly  3,000  educational  films  given 
at  reduced  rate  with  each  subscription 

$1.50  per  year  -  5  South  Wabash  Ave.,  Chicago,  III. 


Favorable  Reaction 

The  constantly  increasing  use  of  Eastman 
Panchromatic  Negative  Film  by  producers 
means  more  and  more  pictures  with  blues, 
reds,  yellows  and  greens  in  their  true  black 
and  white  relationship. 

Effects  unobtainable  with  ordinary  neg- 
ative are  usual  with  "Pan".  And  the  differ- 
ence— the  superiority — of  prints  on  Eastman 
Positive  from  "Pan"  negatives  is  readily  ap- 
parent on  the  screen. 

Such  an  obvious — and  important  — im- 
provement in  the  art  cannot  fail  to  have 
favorable  box  office  reaction. 


EASTMAN  KODAK  COMPANY 

ROCHESTER,  N.  Y. 


Pathe  Review 

jhe  Magazine  of  flu  Screen 

Season  of  1927 

Announcing  Seven  Series  of  Special  Interest 

1.  Smithsonian-Chrysler  Expedition  to  Tanganyika,  Africa. 

Under  Dr.  Wm.  Mann,  Director  of  the  National  Zoological  Park  at  Washington,  this  widely  publicised  expedition 
secured  a  collection  of  over  2,000  wild  animals,  taken  alive.  Staff  Cameraman  Charles  Charlton,  with  the  ex- 
pedition, secured  many  scenes  of  marvelous  interest.  Seven  installments,  each  between  350-500  feet,  beginning 
in    March. 

2.  Animal  Comedy  Featurettes. 

Produced  by  Mr.  and  Mrs.  John  Rounan.  Cleverly  trained  animals  in  really  funny  little  comedies,  each  between 
400-500  feet.    One  a  month,  beginning  in   March. 


fell,  m 

3.     American  Museum  of  Natural  History — George  Palmer  Putnam  Expedition  to  Northern  Greenland. 

This  expedition  received  national  publicity.  Staff  Cameraman  Maurice  Kellerman  secured  absorbing  and  unusual 
pictures,  many  of  them  sensational,  among  them  Carl  Dunrud,  the  cowboy,  roping  live  walrus,  polar  bears,  etc. 
Also  Art  Young,  who  shoots  the  world's  largest  wild  animals  with  only  a  bow  and  arrow.  Eight  installments, 
each  400-500  feet,  beginning  in  March. 


4.     Pathecolor. 

Many    American   subjects   of  special    interest,    including  the  National   Parks;   also  Corea,   the  unknown. 


. 


5.     Wonderful  Microscopic  Subjects. 

Things  never  before  seen  on  the  screen,  including  some  showing  the  blood  battles  between  disease  germs  and  the 
defensive  white  corpuscles  of  the  blood.  Prepared  by  Dr.  Heinz  Rosenberg,  Microscopist  of  the  Rockefeller 
Institute,  N.   Y. 


%rk 


6.     Process  Camera  Novelties. 

Approximately    one    a    month,    representing    a    continuation  of  the  popular  series  made  with   the  Knechtel   Process. 


!'  :j  I 


7.     Expedition  to  the  Hidden  Mountains  of  the  Hoggar,  in  the  Sahara. 

Only  three   white  men   have  visited  this  unknown   part  of  the  world.    These   pictures  make  it  known. 


^ 


ONE    REEL,    ONCE    A    WEEK 


^NEWSPAPER 
•  FILMDOM 


ALL  THE  NEWS 
ALL  THE  TIME 


OL.  XXXIX     No.  8 


Monday,  January  10,  1927 


Price  5  Cents 


Vigilance 

-pHERE    will    be    universal 

',  regret,  of  course,  over  the 
unfortunate  occurrence  at 
lontreal  yesterday.  Regulations 
gainst  motion  picture  theaters 
nil  tighten  all  over  the  country, 
'his  is  certain  to  ensue.  It  al- 
/ays  takes  place  after  tragedies 
f  this  nature. 

The  lesson  to  be  learned  from 
uch  disasters  is  this :  Avoid  be- 
lg  lulled  into  a  comfortable  and 
ilse  security.     Exhibitors  carry 

grave  responsibility  on  their 
houlders.  They  are  morally 
esponsible  for  the  safety  of  the 
ublic  just  as  long  as  the  public 
iccupies  their  theaters.  It  is 
ar  more  essential  to  keep  fire 
azards  reduced  than  the  operat- 
ig  overhead. 

Safety  in\Theaters 

There  is  no  more  serious  prob- 
em  entering  into  the  operation 
if  a  theater  than  that  which  con- 
erns  its  safety.  No  arguments 
hould  be  necessary  on  this 
core.  Fire  apparatus  for  the 
heater  must  be  modern.  An  oc- 
asional  examination  of  exits  is 
lot  sufficient.  Neither  is  an  in- 
requent  visit  to  the  projection 
>ooth,  the  seat  of  many  troubles, 
jatisfactory.  All  of  these  phases 
)f  theater  management  are  im- 
>ortant. 

Remember  while  the  public 
joes  to  your  house  primarily  for 
:ntertainment,  it  automatically 
issumes  that  the  area  encom- 
>assed  within  vour  four  walls  is 
i  safe  one  for  body  and  limb. 
Maintain  the  Record 

The  percentage  of  deaths  by 
>r  resulting  from  fire  is  small  in 
he  industry.  Bearing  in  mind 
hat  in  thousands  of  theaters, 
nnumerable  thousands  of  reels 
re  being  projected  daily,  this 
act  becomes  more  impressive, 
iowever,  this  offers  no  excuse 
o  exhibitors  to  be  slack  in 
he  maintenance  of  their  vigil. 
Pheirs  is  a  job  of  perpetual 
vatchfulness.  It  brooks  no 
ardiness. 

KANN 


10,000  MORE  SEATS 
f OR  INDIANAPOLIS 

Five    Theaters    Are    Now 
Under    Construction 
Or  Planned 

Indianapolis — Five  theaters  under 
construction  or  planned  will  give  In- 
dianapolis more  than  10,000  additional 
seats. 

Work  is  progressing  on  the  Indi- 
ana at  128  W.  Washington  St.,  the 
project  involving  $1,200,000.  The 
house  will  seat  4,000.  The  new  Ritz 
at  3430  N.  Illinois  St.  will  open  in 
about  six  weeks.  Oscar  Markum  & 
Sons  will  add  it  to  their  circuit.  It 
has  a  capacity  of   1,200. 

W.  H.  Griffin  of  the  Garrick  an- 
nounces plans  for  a  $500,000  theater 
(.Continued  on  Page  7) 


Theater  Construction 

A  general  resume  of  the  trend  in 
theater  construction  during  1926  will 
appear  in  the  1927  FILM  YEAR 
BOOK,  out  this  month.  Important 
authorities  in  the  construction  field 
have  been  busy  for  many  weeks  pre- 

(Continued    from   Page    2) 


A  Review  of  Reviews 

By    LILIAN    W.    BRENNAN 

One  supposedly  well  informed  pa- 
tron of  the  Paramount  theater  dis- 
tracted everyone  within  hearing,  and 
her  listener  as  well,  with  her  "inside 
dope"  on  "Hotel  Imperial."  It  had 
been  made  in  Germany,  with  foreign 
players  and  by  a  foreign  director,  ac- 
cording    to      this      particular      "loud 

(.Continued  on   Page   7) 


Beecroft  Succeeds  Epstin 

M.  S.  Epstin,  manager  of  Cosmo- 
politan studio  for  the  past  two  years, 
leaves  for  the  Coast  Jan.  17,  his  con- 
tract having  expired.  He  has  been 
succeeded  by  Chester  Beecroft,  for- 
merly production  manager  for  Sam 
Rork  and   Marion   Davies. 


"Rough  Riders"  for  Cohan 

Present  plans  call  for  opening  "The 
Rough  Riders"  at  the  George  M. 
Cohan  in  about  one  month.  Orig- 
inally it  had  been  intended  to  have 
"Metropolis"  precede  this  special  on 
Broadway  but  the  German  picture 
is   still   being  edited. 


Third  in  Roxy  Chain 

It  is  understood  that  on  Sat- 
urday an  important  deal  was 
closed  involving  a  site  at 
Broadway  and  75th  St.,  upon 
which  the  third  theater  in  the 
Roxy  chain  will  be  erected. 
The  house  will  seat  5,000  and 
will  be  built,  according  to  re- 
port, by  William  Small,  of  the 
Small-Strausberg  circuit,  and 
operated  by  the  Roxy  interests 
under  a  lease  covering  a  long 
term  of  years. 


BA1RD  INVENTS  TALKING 
FILMS  ON  PHONOGRAPH 

Light    and    Sound    Waves 

Can  Be  Transmitted 

By  Wireless 

Talking  pictures,  which  can  be  re- 
produced from  wax  records,  by 
means  of  a  device  which  eventually 
will  be  marketed  for  not  more  than 
$100,  have  been  invented  by  J.  L. 
Baird,  Scotch  inventor,  according  to 
"The  New  York  Herald-Tribune"  in 
a  London  dispatch.  Baird  has  at- 
tracted attention  in  the  transmission 
(Continued  on  Page  3) 


In  Lithograph  Field 

The  Farmer  plant  of  the  Bryant 
Heater  &  Manufacturing  Co.  on  East 
70th  and  72nd  Sts.,  Cleveland,  has 
been  purchased  by  the  Continnental 
Lithograph    Corp.    for   $185,000. 

The  Continnental  Lithograph  Cor- 
(Continued  on  Page  3) 


New  Laboratory 

The  Frederick  F.  Watson  Film  La- 
boratories, Inc.,  have  been  organized 
with  a  capital  of  $75,000,  and  with  of- 
fices at  33  W.  60th  St.  The  com- 
pany will  handle  regulation  printing 
but  will  specialize  in  the  handling 
(.Continued  on  Page  3) 


Van  Plans   Six  Features 

Wally  Van  and  a  company  are  en 
route  to  Bermuda  to  make  exteriors 
for  "An  Imperfect  Thirty-Six,"  first 
of  a  series  of  six  to  be  made  by  Wal- 
ry  Van  Prod.  Included  in  the  unit 
are  James  Morrison,  Marguerite 
Clayton,  Mr.  and  Mrs.  Harry  Morey 
Muriel  Kingston,  Alden  Miller,  Jack 
Brown   and   Herman   Zirbes. 


THEATER  PANIC  CAUSES 
76  MONTREAL  DEATHS 

Cry  of  "Fire"  Starts  Stam- 
pede; Children  Most 
of  the  Dead 

Montreal — Panic  yesterday  caused 
the  death  of  76  persons,  most  of  them 
children,  at  the  Laurier  Palace  on 
East  St.  Catherine's  St.,  one  of  the 
main  thoroughfares  in  the  city. 

A  small  fire,  quickly  placed  under 
control  without  causing  much  dam- 
age, was  responsible  for  the  stam- 
pede. The  fire  was  insignificant  and 
except  for  the  panic  no  one  would 
have  been  killed  and  probably  few 
injured. 

There  are  four  exits  and  the  audi- 
ence of  1,100  passed  out  in  cderly 
fashion  through  three.  But  at  the 
fourth  men,  women  and  children, 
alarmed  by  fear  and  the  smoke  that 
was  beginning  to  fill  the  theater, 
fought  to  get  out. 

A  long  tongue  of  flame  leaping 
forth  from  the  booth  precipitated  the 
panic.  An  investigation  has  been  or- 
dered. 

The  law  of  the  Province  of  Quebec 
states  that  no  children  under  sixteen 
may  attend  such  exhibitions  unless 
accompanied  by  parents  or  guardians. 

A  preliminary  inquiry  was  held  by 
Coroner  McMahon  and  some  children 
(Continued    on    Page    2) 


Cutting  Siamese  Film 

Ernest  B.  Schoedsack  and  Merian 
Cooper,  who  have  just  returned  from 
an  18  months'  picture-making  expe- 
dition to  Siam,  have  started  cutting 
of  the   film,  which  will  be  a  feature- 

(Continued  on  Page   3) 


London  Daily  Appears 

London — Under  the  name  of  "Daily 
Film  Renter,"  Ernest  W.  Fredman 
today  will  issue  the  first  edition  of 
his  publication  as  a  daily  newspaper 
serving  the  British  industry.  "The 
Film  Renter,"  weekly  edition,  will 
be    maintained. 


Sunday   Shows   for   Springfield 

Springfield,  Mo.  —  Indications  are 
that  local  theaters  have  won  their 
fight  against  the  Sunday  closing  law 
which  has  been  enforced  for  the  past 
five  years.  Advocates  of  the  "Blue" 
Sundays  seek  a  Supreme  Court  order 
stopping  shows. 


THE 


!4cHl¥iVAm   ^J-WfW^^iLL  THE  NEWS 
<FILMDOM#^M***^^ALL THE  TIME 


Vol.  XXXIX  No.  8     Monday,  Jan.  10,1927  Price  5  Cents 


JOHN  W.  ALICOATE 


Publisher 


Published  daily  except   Saturday  and  holidays 
at    1650    Broadway,    New    York     N.    Y.,    and 
copyright    (1927)    by    Wid's    Films    and    Film 
Folk,    Inc.     J.     W.    Alicoate,     President    and 
Treasurer;    Maurice    D.    Kann,    Editor;    Don- 
ald  M.    Mersereau,   Business   and   Advertising 
Manager;    Ralph    Wilk,    Traveling    Represen- 
tative.     Entered    as    second-class   matter    May 
21,    1918,    at    the    post-office    at    New    York 
N.     Y.    under    the    act    of     March    3,     1879. 
Terms    (Postage   free)    United   States,   outside 
of    Greater    New    York,    $10.00    one    year;    6 
months,    $5.00;    3    months^    $3.00.       Foreign 
$15.00.     Subscribers  should   remit  with  order. 
Address    all    communications    to   THE    FILM 
DAILY,    1650    Broadway,    New    York,   N.   Y. 
Phone   Circle   4736-4737-4738-4739.     Cable  ad 
dress:      Filmday,      New      York.        Hollywood. 
California — Harvey     E.     Gausman,     Ambassa 
dor    Hotel:    'Phone,    TTrexel    7000    and    Wash 
ington    9794,     London — Ernest    W.     Fredman. 
The  Film  Renter,   58,  Great  Marlborough  St., 
London,    W.    I.,    Paris — La    Cinematographic 
Francaise,   5,   Rue  Saulnier. 


F.  B.  O.  Plans  52-57 

F.  B.  O.  will  make  between  52  and 
57  features  for  1927-28  and  48  two- 
reelers.  This  has  been  decided  at 
conferences  now  going  on  at  the 
home  office  with  Edwin  King,  pro- 
duction head,  participating.  This 
year  F.  B.  O.  is  making  54  features 
and  48  two-reelers. 

King  leaves  for  Hollywood  early 
this  week. 


Financial 


Quiet  was  the  prevailing  note  in  film  issues 
Saturday.  Loew's,  Inc.,  with  a  sale  of  2,200 
shares  at  */i  point  rise,  and  Famous  Common 
with  a  trade  of  1,400  at  a  ^  point  climb, 
being   the   only   substantial   turn-overs. 


Quotations 

High     Low     Close     Sales 
.   44*A     44*4 


44^ 
43% 
63y2 
7314 
129 
113J4   114 

ny* 

..       100 

72  y2    ny2 


Am.    Seat.     Pfd. . . 

♦Am.    Seat.   Pfd... 

*Balaban    &    Katz..    .. 

*Bal.   &  Katx  Vt 

"Eastman    Kodak 

Famous     Players ...  1 14 

*Fam.    Play.    Pfd 

*Film    Inspect 

*First    Nat'l    Pfd 

Fox    Film    "A" 72% 

Fox   Theaters   "A".   23 54 

*Intern'l     Project 

Loew's,    Inc 48J4     48J4 

Metro-Gold.    Pfd....  25         25 

M.    P.    Cap.    Corp 12 

Pathe    Exch.    "A"..   40 J4 
Paramount    B'way. .   98% 

ttRoxy     "A" 30J4 

ttRoxy     Units 34 

ttRoxy   Common...    10% 

Skouras  Bros 46 

"Stan.   Co.   of   Am.    . . 
*Trans-Lux    Screen.    . . 

•Univ.    Pict.    Pfd 

•Universal    Pictures    . . 
Warner    Pictures...   31% 
Warner    Pict.     "A"  43% 

•  Last    Prices   Quoted       t   Bond   Market 
**  Philadelphia   Market     ft   Bid   and   Ask 


23 


12 

40% 
98% 
28% 
31% 
9% 
46 


31% 
42% 


23 
12% 
48% 
25 

12 
40^4 
985/g 


46 

84% 
7% 
9854 
37 
31% 
43 


100 


1,400 


•  •  •  • 

600 
300 

2,220 

100 

100 

600 

3 


Sunday  Show  Up  in  Utah 

Provo,  Utah.  —  Judge  George  S. 
Balhf  has  under  advisement  the  case 
of  the  city  against  Harry  B.  Ashton, 
manager  of  the  Columbia  and  Prin- 
cess, and  Raymond  button,  manager 
of  the  Strand,  following  arguments 
of  counsel  on  the  defense  demurrer. 
The  case  was  brought  by  the  city 
to  enforce  its  ordinance  prohibiting 
operation  of  picture  theaters  on  Sun- 
day. The  defense  contends  that  the  city 
nas  no  right  to  enact  an  ordinance 
prohibiting  that  which  is  not  pro- 
nibited  by  state  law.  The  city  con- 
tends it  has  that  right,  within  limita- 
tions, providing  the  penalty  imposed 
is  not  greater  than  that  imposed  in 
the  state  statute.  It  is  understood 
that,  regardless  of  outcome,  there 
will  be  an  appeal  to  the  Supreme 
Court,  as  theaters  generally  through- 
out Utah  county  are  operating  on 
Sunday  and  desire  the  higher  court's 
ruling. 


'  'Some  thirty 
newspapers  and  pe- 
riodicals throughout 
the  country  used  ex 
'  s.  cerpts  from  THE 
'\J>  F1L.M  DAILY  last 
week  giving  the  lit- 
tle ole  sheet  full 
credit.  Much 
obliged.  It's  the  lit- 
tle things  in  life  that 
count  so  modestly — 
thanks  again  to  the 
fella  that  wrote  us 
we  were  a  great  lit- 
tle newspaper  serv- 
ing a  great  big  in- 
dustry." 


Seery    Re-Named    District    Manager 

R.  C.  Seery,  manager  of  First  Na- 
tional's Chicago  exchange,  and  for 
years  manager  of  the  Mid-West  dis- 
trict, has  again  been  named  district 
manager  by  Ned  Marin.  He  will 
have  supervision  of  Chicago,  Detroit, 
Milwaukee,  Omaha  and  Des  Moines. 
In  addition  he  will  continue  to  man- 
age  Chicago. 


Chaplin  Sues  Magazine 
Asking  for  $1,000,000,  Charles 
Chaplin  has  hied  suit  against  the  Pic- 
torial Review  Publishing  Co.,  aleg- 
ing  that  one  of  a  series  of  articles 
purporting  to  be  his  life  story  is  un- 
true. Chaplin  also  seeks  an  injunc- 
tion to  prevent  further  publication  of 
the  series  which  is  by  Jim  Tully,  au- 
thor of  "Jarnegan,"  a  novel  which 
caused  somewhat  of  a  stir  in  Holly- 
wood. 


Going  Ahead  in  Waterloo 

Waterloo,  la. — Alexander  Frank  is 
advertising  for  bids  for  a  $350,000 
theater  and  office  building.  Plans 
call  for  a  structure  of  brick  with  ter- 
ra cotta  and  stone  trim.  Nothing 
further  concerning  Frank's  proposed 
building  in  Des  Moines  has  ever  been 
given  out. 


Theater  Construction 

(Continued,  from  Page    1    ) 
paring   interesting   statistics    showing 
the  number  of  new  projects  launched 
in  each   territory  and  the   amount  of 
money  expended. 

New  houses  planned  or  under  con- 
struction in  every  large  city  will  be 
recorded  in  the  list  of  20,000  theaters  | 
throughout  the  country. 


Toledo  House  Changes  Policy 
Toledo,      O. — The      Temple      h  a  ssfc 
adopted   second   run   policy  with   twoi 
changes    a    week.      Admission    prices 
have  been  dropped  to  15c  and  25c  to 
fit    the    policy.      E.    Mandelbaum    of 
Cleveland  owns  the  Temple. 


"Old  Ironsides"  for   Egyptian 

Hollywood  —  "The  Better  'Ole," 
which  is  closing  Jan.  23  at  Grauman's 
Egyptian,  will  be  succeeded  by  "Old 
Ironsides." 


"0WMN6C0M£DY" 

HAL.  ROACH   presents 
H/S  MSCHLS  m 


200 
3,200 


Theater  Panic  Causes 
76  Montreal  Deaths 

(Continued   from   Page    1) 
who    survived    stated    that    they    had 
gone  to  the  theater  unaccompanied. 

At  a  meeting  of  the  Montreal  The- 
ater Managers'  Assn.  last  night  a 
resolution  of  sympathy  was  passed 
and  the  members  pledged  themselves 
to  raise  a  fund  of  $10,000  toward  pay- 
ing funeral  expenses  and  relievnig  dis- 
tress. About  $1,000  was  subscribed 
on  the  spot.  It  was  intimated  that 
this  action  may  be  supplemented  by 
similar  steps  by  owners  of  the  various 
theaters  and  that  a  fund  of  $20,000 
to  $25,000  would  be  raised. 


Stop    Unfair    Competition 

Bath,  N.  Y. — Motion  pictures  at  the 
Soldiers'  Home,  to  which  civilians 
were  admitted,  have  been  discontin- 
ued by  order  of  the  state,  theatrical 
interests  protesting  unfair  competi- 
tion. Harold  Lee,  manager  of  the 
Babcock,  Schine  house,  has  offered 
to  provide  two  free  programs  weekly 
at  the  Home. 


Change    Script    Dept.    Personnel 

Hollywood  —  A  reorganization  of 
the  Famous  West  Coast  scenario  de- 
partment establishes  two  editors-in- 
chief.  E.  Lloyd  Sheldon  will  take 
charge  of  specials  and  the  Bebe  Dan- 
iels' pictures.  Louis  D.  Lighton  be- 
comes the  other  editorial  executive, 
in  charge  of  features. 


AMERICAN   AND  FOREIGN  DISTRIBUTORS 
OF  QUALITY  MOTION    PICTURES 

PICTURES 


ARTLEE 


ARTHUR  A.  LEE  PRES. 


tow 


701    SEVENTH    AVE.   NEW  YORK  .BRYANT  63S5 


Thelma  Todd  In  Wynn  Film 
Thelma  Todd,  Paramount  Junior 
Star,  has  been  cast  for  featured  role 
in  Fd  Wynn's  first  starring  picture 
which  will  go  into  production  this 
month  at  the  Long  Island  studio  with 
Victor    Heerman    directing. 


This  is  a  "Cornerblock"  cut  furnished 
FREE  for  all  Pathecomedies  at  your  . 
Exchange. 


d'Usseau  Writes  Story 
Leon  d'Usseau,  who  recently  re- 
signed from  Fox  to  go  with  Famous 
in  the  scenario  department,  has  a 
short  story  in  the  January  8th  issue 
of  Argosy.  The  title  is  "Machine- 
Made  Love." 


Renee  Adoree  in  "Gray   Hat" 

Los  Angeles — Renee  Adoree  and 
Lew  Cody  will  be  featured  in  "The 
Gray  Hat,"  which  Robert  Z.  Leon- 
ard will  direct  for  M-G-M. 


John  D.Tippett,  Inc. 

Raw  Stock 

Negative  and  Positive 

All  Colors 


1540  Broadway 
New  York  City 


6040  Sunset  Blvd. 
Hollywood,  Calif. 


QUALITY   PRINTS 

Titles  and  Negative  Developing 

Release  Printing 

U.   S.    Film    Laboratories,    Inc. 

Hudson  Heights,  N.  J. 

Palisades    3678 

'.  '•■'•  m   .   .   ■   .....i.  i.i  ■   ■  .....    .    .i....<    .    m   m   i 


Original  Negatives  of  Everything 
in  Motion  Picture  Stock  Shots 

WAFILMS,  INC. 

W.  A.  Futter,  Pres. 
130  West  46th  St.  Bryant  8181 


If  You  Are  in  the 


Market  for  Any  Kind  of 

MOTION  PICTURE 
APPARATUS 

CONSULT     US-AND    SAVE 
MONEY 

SEND  J  OR  OUR  PRICE  LIST 

U/tLUKJGHByS  ; 

▼▼110  West   32"-dSt..Ncuiyoik.N.V.^^ 


I 


Phono    Penna.    6564 

Motion  Picture  Department 


THE 


Monday,  January  10,  1927 


<^2 


DAILV 


Baird  Invents  Talking 
?ilms  On  Phonograph 

{Continued  from  Page  1) 
,f   pictures  by  wireless  and   has   de- 
eloped  the  "Visual  Phonograph,     as 
ie  terms  it  as  a  side  issue. 

A  ground  glass  screen  similar  to 
amera   range    finders   on   which   the 
vatcher    is   able    to    see    the    moving 
niage,  and  a  phonograph  attachment 
.vhich   reproduces   the  voice,  are   the 
asUin    features    of     the     device.       A 
«  lemonstration    of    the    instrument    is 
« .scheduled  soon  in   London. 
to      Baird's     records     are     cylindrical, 
ofkne  half  carrying  sound  impressions, 
Uich    are    reduced    to    light    waves 
uid  the  other  half  the  sight  impres- 
sions      A    separate    needle    plays    on 
.,  =ach  half  the  record,  one  connecting 
:  ivith  the   screen,  the  other  with  the 
i  horn.     The  records  are  revolved  by 
M  an  ordinary  clock-work  motor.    Per- 
fect   synchronization    of    picture    and 
=  sound   is   obtained,   according   to   the 
correspondent.      It    is    not    necessary 
hat  the  recording  apparatus  be  near 
the  subject  as  both  sight  and  sound 
-an  be  transmitted  by  wireless,     lne 
Pictures   now   are   black   and   whites, 
|  [hough  Baird  is   experimenting  with 
j  ;olor. 

1    In  Lithograph  Field 

(Continued  from  Page  1) 

poration,  a  new  unit,  has  already  be- 
eun  business  with  several  large  con- 
cerns. In  fact,  D.  A  Poucher, 
vice-President  and  New  York  repre- 
sentative, states  that,  it  will  be  neces- 
sary to  build  on  the  adjoining  piece 
of  property,  in  the  near  future,  as  the 

I  plant    is    now    running    85    per    cent 

[  capacity. 

The    company    is    headed   by    Carl 

=  Moellmann;  associated  with  him  is 
|S  C.  Britton,  former  Treasurer  of 
Otis  Lithograph  Co.  Inc.,  who  has 
been  in  the  business  practically  all  ol 
his  life.  Poucher,  formerly  vice-  pres- 
ident and  Eastern  representative  of 
Otis  Lithograph,  is  well  known.  Pou- 
cher is  assisted  by  Al  Rosenthal  who 
is  also  well-known  in  lithograph  and 
film  trade. 

To    Put    Over    "General" 

Three  publicity  representatives  are 
to  be  assigned  by  United  Artists  to 
exploit  "The  General."  Arthur  Zell- 
ner  is  in  charge  of  the  East;  Harry 
Royster  in  charge  of  the  Middle 
West  and  South,  with  a  third,  soon 
to  be  named,  handling  the  Far  West. 


Hamilton  House  Under  Hammer 

Hamilton,  Ont.— The  Lyric  has 
been  sold  at  public  auction  under 
order  of  the  mortgagee.  The  house 
seats   1,800. 


Delaney    Opposite    Sally    O'Neil 

Culver  City — Charles  Delaney  will 
play  opposite  Sally  O'Neil  in  "Frisco 
Sally  Levy,"  which  William  Beaudine 
will  direct  for  M-G-M. 


Cleveland  House   Opens  Jan.  15 

Cleveland — The  Broadvue,  a  new 
2,000-seat  neighborhood  theater  built 
by  Ben  Z.  Levine  and  Ernest 
Schwartz  will  open  Jan.  15. 


Astor — "The    Big    Parade" 

Biltmore — "Potemkin" 

Broadway — "The     Masked     Woman" 

Cameo — "Slums    of    Berlin" 

Capitol — "The    Flesh    and    the    Devil" 

Central — "The    Fire    Brigade" 

Colony— "The     Better    'Ole" 

Cohan — "Michael    'Strogoff" 

Criterion — "Beau    Geste" 

Embassy — "Tell    It    to    the    Marines" 

Harris — ''What    Price   Glory" 

Hippodrome — '"Nobody's     Widow" 

Loew's     New     York — Today — "Upstage" 
Tuesday — "Heroes      of      the      Night"      and 

"Fangs    of    Justice" 
Wednesday — "Spangles" 
Thursday — "One     Increasing     Purpose" 
Friday — "Exclusive      Rights"      and      "Wide 

Open" 
Saturday — "The    Great    Gatsby" 
Sunday — "Butterflies   in  the   Rain" 

Mark     Strand— "The     Perfect     Sap" 

Paramount — ''Blond    or    Brunette" 

Rialto — "Sorrows    of     Satan" 

Rivoli — "Old    Ironsides" 

Warners — "Don    Juan" 

Brooklyn      Mark      Strand— "Twinkletoes" 


Next  Week 

Astor— "The    Big    Parade" 

Biltmore — ."Potemkin" 

Broadway — Indefinite 

Cameo — Indefinite 

Capitol — "The    Flesh    and    the    Devil" 

Central — ."The    Fire    Brigade" 

Colony — "The    Better    'Ole" 

Cohan — "Michael    Strogoff" 

Criterion — "Beau    Geste" 

Embassy — "Tell    It   to   the   Marines" 

Harris — "What    Price    Glory" 

Hippodrome — Indefinite 

Mark    Strand — "The   Music   Master" 

Paramount — -"The    Potters" 

Rialto — "Sorrows    of    Satan" 

Rivoli — "Old     Ironsides" 

Warners — Don    Juan" 

Brooklyn     Mark     Strand — Indefinite 


Soglovitz   Opens   Poster  Exchange 

Cleveland — Jack  Soglovitz  has  re- 
signed as  manager  of  the  Pittsburgh 
exchange  of  the  Standard  Film  Ser- 
vice Co.,  to  open  his  own  Theater 
Poster  Rental  office  in  the  United 
Artist's    building. 


Neufeld  Honors  Aide 
Philadelphia — Oscar  Neufeld,  De 
Luxe  exchange  president,  has  set 
aside  Feb.  14  to  19  as  "Bill"  Bethel 
Week.  A  drive  for  bookings  is  un- 
der way. 


The  largest,  most 
comfortable  and  con- 
venient projection 
rooms  in  New  York 


Have  your  pictures  screened 
in  the  best-equipped  projec- 
tion rooms.  No  overtime 
charge  for  projections  at  night 
to  our  regular  customers. 


OUR  PRICES  ARE  AS  LOW  AS 

THE  LOWEST— 
OUR  SERVICE  THE  HIGHEST 


Your  films  called  for  and 
returned  without  charge. 

SIMPLEX 
PROJECTION  ROOMS 

220  West  42nd  Street,  N.Y.  C. 


Wisconsin   3770 


New  Laboratory 

{Continued  from  Page  1) 
of  16  mm.  stock.  Watson,  the  presi- 
dent, has  had  experience  in  the  in- 
dustry dating  back  fifteen  years.  He 
has  produced  industrial  pictures  and 
has  handled  sales  of  equipment.  Her- 
bert Smith  is  the  secretary  and  sup- 
erintendent. His  former  affiliations 
include  Vitagraph  where  he  had 
charge  of  the  laboratory;  the  Kodak- 
scope  laboratory  and  the  plant  con- 
trolled by  the  Eastman  Kodak  or- 
ganization in  Long  Island  City. 
William    McAdoo    is    treasurer. 


Gutting  Siamese  Film 

(Continued  from  Page  1) 
length  dramatic  story,  with  natives 
as  players.  The  pictures  will  be 
released  by  Famous.  The  last  film 
which  Cooper  made  was  "Grass," 
which  Paramount  also  handled 


Howe  to  California 

Hal  Howe  left  Sunday  for  a  five 
week's  business  stay  in  Hollywood. 
He  accompanied  Ben  Lyon.  During 
Howe's  absence  his  office  will  be  in 
charge  of  Hal  Hall,  formerly  with 
First    National. 


Editing   "Jealousy" 

Harry  Chandlee  now  is  editing  and 
titling  "Jealousy"  for  Ufa. 

Olcott  Starts  "The  Claw" 
Universal   City — Sidney  Olcott  has 
started  work  on  the  "The  Claw"  for 
Universal.    Norman  Kerry  and  Claire 
Windsor  are  in  the  starring  roles. 


And  That's  That 


By  PHIL  M.  DALY 


Harold  Lloyd  is  expected  in  Lon- 
don shortly  to  make  personal  appear- 
ances in  connection  with  "For 
Heaven's  Sake." 


A  good  example  of  how  clothes 
makes  the  man  is  instanced  in  the 
case  when  "What  Price  Glory,"  at 
the  Harris,  played  host  to  prominent 
officials  of  the  United  States  Army. 
A  hotel  door-keeper,  off  duty,  passed 
by  the  door  at  the  opening  of  the 
show,  and  was  promptly  ushered  in 
with  much  ceremony  to  one  of  the 
best  boxes  in  the  house. 


When  a  woman  who  had  purchased 
two  seats  for  "What  Price  Glory"  at 
the  Harris  complained  that  they  were 
on  the  side  and  that  "the  picture 
will  look  funny  from  that  angle,"  she 
was  told  the  picture  is  funny  from 
any  seat  in  the  house. 


British   Unit   to    Produce 

London — British  Film  Production 
Co.,  Ltd.,  has  been  formed  with  a 
capital  of  £5,000.  The  directors  in- 
clude Jean  de  Kucharski,  Stanley 
Marcel  and   Lina  Zwingli. 


Pittsfield  House  Sold 
Pittsfield,   Mass. — R.  Stache  is  the 
new  owner  of  the  Spa,  formerly  ope- 
rated by  James   Carcagdi. 


BUILD  BUSINESS 


rnn"iTrrn^i-i-w-i-i:.i.[i-[  i  i  n\.\\\  m-xw 


Because  they  are  the 

BEST 


and 


ONLY 

Trailers  with  Actual 

Scenes  from  Each 

Picture. 


NATIONAL  SCREEN  SERVICE,  Inc. 

Distributing  throughout  the  United  States  from 

CHICAGO  -   NEW  YORK  -  LOS  ANGELES 

845  S.  Wabash  Ave.       130  West  46th  St.  1922  S.  Vermont  Ave 


A 


*4fo  SY 


0** 


From  the  play  by 

BRUCE  BAIRNSFATHER 

and  ARTHUR  ELIOT 


ft 


DARRYL  FRANCIS  ZANUCK 


A 


Directed  by 


iv 


J 


<r, 


Ifyouknowof 
a  better  ble '- 
gotoit/  ' 


CHARLES  F. 

REISNER 


KS* 


"*nh 


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1F1 

il  :.iL* 


HAPLI 


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as  OLD  BILL  in 


low  you  can  play 
In  your  own  theatre- 
The  greatest  comedy  hit 
Of  years  and  years! 
The  picture  that  is  packing 
Grauman's  Egyptian, 
Los  Angeles,  Calif., 
For  the  2nd  month 
And  the  Colony,  N.  Y., 
For  the  4th  month 


With  no  end  in  sight! 

In  Chicago  another  triumph 

2nd  month  at  the  Woods 

And  still  breaking  records! 

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To  start  1927 

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Booking  like  wildfire! 


SOLD  INDIVIDUALLY 


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V 


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•: 


THE 


Monday,  January  10,  192 


Liability 

This  is  the  concluding  article  of 
the  series  analyzing  the  uniform 
contract. 

By  GABRIEL  L.  HESS 

General    Counsel,    Motion    Picture    Producers 

and  Distributors  of  America 

TMMEDIATELY  after  the  last  ex 
Ahibition  of  each  print,  the  exhibitor 
is  obligated  to  return  it  in  the  same 
condition  as  received,  to  the  exchange 
of  the  distributor  from  which  the  ex- 
hibitor received  it,  or  to  such  other 
place  as  the  distributor  directs.  Al- 
lowance is  made  for  the  reasonable 
wear  and  tear  of  a  print  occurring  in 
its  proper  use.  The  cost  of  trans- 
porting prints  and  containers  from 
the  place  of  shipment  to  the  exhibitor, 
whether  it  be  the  distributor's  ex- 
change, or  the  theater  of  an  exhibitor 
last  having  possession  of  the  print, 
and  the  return  to  the  distributor 
must  be  paid  by  the  exhibitor.  If, 
however,  the  distributor  directs  an 
exhibitor  to  ship  a  print  elsewhere 
than  to  the  distributor's  exchange, 
such  shipment  may  be  made,  trans- 
portation charges  collect.  The  de- 
livery of  a  print,  properly  addressed 
as  directed  by  the  distributor,  and 
packed  in  the  container  furnished  by 
the  distributor  to  a  carrier  which  the 
distributor  designates,  or  which  the 
distributor  generally  uses  and  the 
procurement  of  a  written  receipt  will 
be  considered  a  return  of  such  print 
by  the  exhibitor. 

Amount  of  Damage  Determined 
If  the  exhibitor  fails  to  return  or 
delays  the  return  of  a  print  to  the 
distributor,  or  to  any  other  exhibitor 
as  the  distributor  may  direct,  then 
the  exhibitor  must,  in  addition  to 
paying  the  distributor  for  any  dam- 
age caused  on  account  of  such  fail- 
ure or  delay,  also  pay  to  the  other 
exhibitor  the  amount  of  any  damage 
determined  by  the  Arbitration  Board. 
If  an  exhibitor  is  damaged  due  to 
the  failure  or  delay  of  any  other  ex- 
hibitor in  returning  a  print  either  to 
the  distributor,  or  in  forwarding  it 
to  him,  the  exhibitor  must  make  his 
claim  for  damages  to  the  Arbitration 
Board  against  such  other  exhibitor, 
not  against  the  distributor. 

For  any  print  lost,  stolen,  destroy- 
ed, or  injured  in  any  way  between  the 
time  when  it  is  delivered  by  the  dis- 
tributor, and  the  time  it  is  returned 
by  the  exhibitor,  the  exhibitor  is 
obligated  to  pay  four  cents  a  foot 
or,  if  a  colored  print,  the  laboratory 
cost.  If  however,  a  lost  or  stolen 
print  (news  reel  excepted)  is  return- 
ed to  the  distributor  within  60  days 
after  the  date  when  it  should  have 
been  returned,  the  distributor  is  ob- 
ligated to  repay  or  credit  the  exhibit- 
or any  sum  which  the  exhibitor  pre- 
viously paid  to  the  distributor  for 
such  loss.  Immediately  on  discovery 
of  the  loss  of  or  damage  to  a  print 
(and  in  case  of  damage  prior  to  the 
second  public  exhibition)  the  exhib- 
itor must  notify  the  distributor's  ex- 
change by  telegram  in  detail  of  such 
loss  or  damage,  otherwise  he  will 
be  liable  for  the  damage  to  or  de- 
struction of  the  print,  as  the  case 
may  be. 

The    distributor    may   change    the 
title  of  any  photoplay  specified  in  the 
schedule  annexed  to  the  contract,  but  I 
cannot   substitute    another   photoplay  I 


Exhibitors' 
Daily  Reminder 


Give  a  thought  to 
running  an  his- 
torical program 
and  tying  it  up 
with  your  local 
school  depart- 
ment. 


Monday,  Jan.  10,  1927 


in  its  place,  unless  the  exhibitor  con- 
sents. If  a  photoplay  is  a  reissue,  or 
an  old  negative  renamed,  that  fact 
must  be  stated  in  the  schedule  by 
the  distributor. 

Exhibitor  Remains  Liable 

The  contract  is  not  assignable  by 
either  party  without  the  written  ac- 
ceptance of  the  assignee,  and  the 
written  consent  of  the  other  party. 
However,  where  an  exhibitor  sells  his 
theater,  or  his  interest  therein,  as- 
signment of  the  contract  is  valid  with- 
out the  consent  of  the  distributor, 
provided  the  assignee  in  writing  ac- 
cepts the  assignment,  but  the  ex- 
hibitor remains  liable,  unless  released 
by   the   distributor. 

The  exhibitor  may  not  alter  any 
photoplay  without  the  written  ap- 
proval of  the  distributor,  excepting 
such  changes  as  may  be  ordered  to  be 
made  by  public  officials  vested  with 
legal  authority  to  order  changes.  In 
his  advertisings,  an  exhibitor  must 
adhere  to  the  form  of  announcement 
issued  by  the  distributor.  The  ex- 
hibitor must  lease  from  the  distribu- 
tor all  advertising  accessories,  such 
as  posters,  etc.,  which  he  uses  in 
connection  with  the  exhibition  of  pic- 
tures. 

Unless  the  exhibitor  is  entitled  to 
a  "first  run"  in  a  given  location,  he 
is  not  permitted  to  advertise  photo- 
plays for  which  he  has  contracted, 
until  after  the  completion  of  the  ex- 
hibition of  such  photoplay  by  the 
exhibitor  having  the  "first  run"  in 
such    locality. 

The  exhibitor  is  obligated  to  pay 
to  the  dsitributor  any  tax  imposed 
upon  the  delivery  of  exhibition  or 
rental  of  the  pictures  contracted  for. 
If  the  amount  of  the  tax  cannot  be 
exactly  determined,  the  exhibitor 
need  pay  only  such  part  of  the  tax 
as  shall  be  fixed  in  the  manner  de- 
termined by  the  President  of  the 
Arbitration  Society  of  America. 
Stated  Admission  Fee 

The  exhibitor  must  charge  an  ac- 
tual admission  fee  of  not  less  than 
10c  for  each  exhibition  given  by  him. 

If,  because  of  the  happening  of 
certain    contingencies    enumerated   in 


the  contract,  the  exhibitor  is  delayed 
in  or  prevented  from  carrying  out 
his  contract,  he  will  be  excused,  and 
the  time  in  which  he  may  perform 
his  agreement  will  be  extended  for  a 
period  equal  to  the  time  of  the  de- 
lay. But  if  such  happening  has  made 
performance  impossible  (for  example, 
complete  destruction  of  a  theater  by 
fire),  then  performance  by  the  exhib- 
itor is  waved.  The  exhibitor  must 
promptly  resume  performance  after 
the  cause  for  the  delay  has  been  re- 
moved, but  if  the  delay  continues  for 
more  than  three  months,  either  party 
may  cancel  the  contract,  but  only  as 
it  effects  photoplays  the  exhibition 
of  which  was  delayed,  by  sending 
written  notice  to  the  other  party 
within  ten  days  after  the  three  month 
period  has  ended. 

For  example,  in  the  case  of  a  fire 
which  did  not  totally  destroy  a  the- 
ater, if  the  exhibitor  should  require 
four  weeks  in  which  to  make  repairs, 
due  to  a  fire  occurring  March  1st, 
he  would  have  until  March  29th  in 
which  to  perform  his  contract.  But 
if  it  should  require  more  than  three 
months  for  repairs,  both  the  exhibitor 
and  the  distributor  have  the  right  to 
cancel  the  contract,  by  notice  sent 
between  June  1st  and  June  10th, 
which  is  10  days  after  the  three 
months   period. 

The  contract  makes  similar  pro- 
vision for  cases  where  the  distributor 
is  delayed  or  prevented  from  per- 
formance. 

Must  Present  Claims 
Before  either  party  having  a  claim 
against  the  other,  resorts  to  any 
court,  he  must  first  submit  his  claim 
to  the  Board  of  Arbitration  in  the 
city  in  which  is  located  the  distrib- 
utor's exchange  from  which  the  ex- 
hibitor is  served;  or  if  no  board 
exists  in  that  city,  then  to  the  board 
in  the  nearest  city,  unless  the  parties 
agree  upon  submission  to  a  board  in 
a   particular  city. 

Both  parties  are  obligated  to  com- 
ply with  any  decision  or  award  made 
bv  such  board  as  to  their  respective 
claims,  and  they  agree  to  accept  as 
final  any  decision  made  by  such  Ar- 
bitration Board,  waiving  their  right 
to  trial  by  jury. 

The  contract  gives  the  distributor 
the  right  to  demand  from  the  exhib- 
itor the  payment  of  security  (not  ex- 
ceeding $500  under  each  existing  con- 
tract) in  future  dealings  with  the 
exhibitor,  as  well  as  in  the  transac- 
tion being  arbitrated,  in  the  follow- 
ing instances: 

1.  Where  the  exhibitor  has  failed  or 

refused    to    consent    to    submit 
to  arbitration. 

2.  Where    he    has    failed    to    comply 

with     any     decision     or     award 
made  by  the  Arbitration  Board 

3.  Where      the      Arbitration      Board 

finds     the     exhibitor     guilty     of 
such     breach     of     contract     as 
would      warrant      the      distribu- 
tor    in     demanding     such     se- 
curity. 
Should    the    exhibitor    fail    to    pay 
such   security  within   seven   days   af- 
ter  demand,   the   distributor   has   the 
option    of    either    suspending    service 
under  the  contract,  until  such  secur- 
ity is   paid,   or   terminating  the   con- 
tract entirely.  | 


Penalties  for  Violations 
Likewise,  the  contract  provides  foi 
penalizing  the  distributor  when  he  i: 
guilty  of  such  violations  as  thos« 
above  enumerated  as  to  the  exhibitor 
except  that  in  Subdivision  3  of  tht 
Rules  and  Regulations  relating  tc 
arbitration,  the  finding  shall  be  thai 
the  breach  on  the  part  of  the  distrib- 
utor was  such  as  to  justify  the  ex 
hibitor  in  refusing  to  deal  with  tht. 
distributor.  If  the  distributor  refuses 
to  comply  with  an  award,  the  exhib. 
ltor  has  the  option  to  terminate  all 
his  existing  contracts  with  the  dis- 
tributor, by  giving  written  notice 
within  two  weeks  after  such  refusal. 
Furthermore,  the  distributor  loses 
his  right  to  relief  from  the  Arbitra- 
tion Board  located  in  the  city  and  of 
which  the  exhibitor  is  served  until 
the  award  is  complied  with. 

As  explained  heretofore,  the  Stan- 
dard Exhibition  Contract  is  merely 
an  application  for  a  license  under 
copyright,  and  does  not  bind  either 
party  until  the  distributor  sends  writ- 
ten notice  of  acceptance  to  the  exhib- 
itor. 

Such  notice  must  be  sent  either 
by  mail  or  telegraph,  and  within  the 
time  specified  in  the  contract,  the 
number  of  days  varying  according  to 
the  location  of  the  exchange  from 
which  the  exhibitor  is  served;  and 
unless  notice  is  so  sent  within  the 
required  time,  the  application  is  con- 
sidered withdrawn,  and  the  distrib- 
utor is  then  required  to  return  any 
sum  paid  by  the  exhibitor  at  the  time 
his  application  is  made. 

Definite  Reference  Made 
In  the  schedule  referred  to  in  para- 
graph "Second"  of  the  contract  there 
must  be  specified  either  the  title  of 
each  photoplay,  or  the  name  of  the 
star,  director  or  author,  or  the  brand 
of  the  picture. 

The  "Direction  to  Salesmen"  is  not 
a  part  of  the  contract.  It  directs  the 
salesman,  after  having  obtained  from 
an  exhibitor  an  offer  which  is  con- 
sidered to  be  the  best  obtainable,  and 
after  procuring  the  exhibitor's  writ- 
ten application,  to  send  the  applica- 
tion to  his  Company,  and  abandon 
further  efforts  to  solicit  the  business 
of  a  competing  exhibitor  who  may 
make  the  salesman   a  higher  offer. 

It  is  simply  an  order  by  the  dis- 
tributor to  his  employee,  based  upon 
an  ethical  rule.  Therefore,  within 
the  power  of  the  salesman  and  his 
distributor  employer,  it  lies  to  up- 
hold the  moral  and  ethical  standards 
of  conducting  business  expressed  in 
the  "Direction  to  Salesmen." 


Wolcott    House    Opens 

Wolcott,  N.  Y.— B.  B.  Gustadt  & 
Son,  of  Geneva,  N.  Y.,  opened  the 
new  Palace  New  Year's  Eve.  Mor- 
ris  Gustadt  is   manager. 


Jonesport  O.  H.  Changes  Hands 

Jonesport,  Me.- — The  Opera  House 
has  been  taken  over  by  F.  B.  Mc- 
Keown,   former  owner. 


New    Owners    at    Fall    River 
Fall  River,  Mass. — Edward  and  S. 
W.     Markel     have    taken     over     the 
Plaza. 


THE 


Monday,  January  10,  1927 


^H^W  wu.ru  MEAN  DOOMS  TOP  SHOWMEN 

Itf 


"The  Canadian" 

(Paramount) 

Hit    Played  up  farming  angle  of  feature. 

til  )ne   thousand  post  cards  were   sent 

n-  o  every  rural  delivery  boxholder  in 

tl*|he   Greeley   district;   the   cards   con- 

aining    copy    which    were    bound    to 

nterest  the  farmers  in  the   Canadian 

arming  angle   of   the   picture.      Also 

listributed  1,000  envelopes,  each  con- 

aining   a    half   teaspoonful    of    wheat 

.  n    a    house    to   house   canvass.      The 

59  mtside  of  the  envelope  carried  a  pic- 

Irt  ure   of    Meighan    and   an    announce- 

nent  of  the  picture.— G.  R.  Stewart, 

mi  sterling,   Greeley,   Colo. 

"La   Boheme" 
(M-G-M) 

The  entire  patronage  list  of  the 
Denison  Little  Theater  Club — num- 
>ering  two  hundred  and  fifty  mem- 
jers — were  called  on  the  telephone 
md  told  of  the  exceptional  perform- 
mces  of  the  principals  in  "La  Bo- 
leme"  and  other  merits  of  the  pic- 
ure.  A  special  lobby  display  was 
:reated  and  presented.  Two  three- 
sheet  beaver  board  plaques — one 
with  cutout  head  of  Gilbert  and  the 
3ther  of  Gish,  from  the  twenty-four 
sheet — with  proper  billing,  were 
placed  at  each  side  of  the  entrance. 
A  24-sheet  cutout  of  the  title  and 
the  medallion  heads  of  Gilbert  and 
Gish  were  placed  on  the  marquee. — 
Rialto,  Denison,  Tex. 


"Twinkletoes" 
(First  Nat'l) 

In  the  Item-Tribune  placed  a  spe- 
cial story  "Twinkletoes  Through  the 
Ages;"  getting  an  excellent  front  page 
position,  four  column  width,  accom- 
panied by  two  illustrations  picturing 
Colleen  Moore  in  both  Grecian  and 
17th  century  dance  costumes.  Also 
placed  a  dance  contest  with  the  New 
Orleans  States  under  a  special  two 
column  slug  head  reading  "Colleen 
Moore's  'Twinkletoes'  Contest."  This 
ran  for  six  days  in  an  excellent  po- 
sition, with  large  and  suitable  illus- 
trations of  various  dance  steps.  The 
contest  consisted  in  guessing  the 
type  of  dance  depicted. — Strand,  New 
Orleans. 


"We're  In  the  Navy  Now" 
(Paramount) 
Special  block  one-sheets  were 
printed  and  posted  on  all  the  navy 
boards  throughout  the  city.  A  navy 
recruiting  station  was  placed  in  the 
lobby  with  a  Capitol  projector,  and 
two  sailors  distributing  literature. 
One  night  was  designated  as  "Navy 
Night."  On  this  particular  night,  all 
local  navy  officers  and  sailors  were 
admitted  free — and  all  ex-navy  men 
as  well  provided  they  wore  their  uni- 
forms. An  original  float  containing 
a  cut-out  from  the  24-sheet  was 
placed  in  a  nearby  lake.  This  form 
of  advertising  got  more  than  the 
usual  attention  and  many  favorable 
comments  were  heard  about  it. — 
Barry   Burke,   Palace,   Dallas.  * 


■JEW 


DAILY 


"The  Kiss  Technique" 

THE  Exploitation  Section 
A  of  the  1927  Film  Year 
Book  soon  to  be  issued  is 
crowded  with  practical 
showmanship  stunts  for 
every  form  of  publicity.  It 
will  become  the  exhibitor's 
permanent  exploitation 
manual  throughout  the 
year.  Every  stunt  a  proved 
puller  at  the  box-office. 
Here  is  one : 

Here  is  a  fine  novelty  herald 
for  any  picture  featuring  kiss- 
ing scenes.  On  cover  appears 
caption  "The  Kiss  Technique," 
followed  by  catch-lines  such  as 
"Do  you  know  how  to  kiss?" 
"Do  you  enjoy  a  good  kiss?" 
"This  folder  contains  some 
pointers  on  the  fine  art  of  kiss- 
ing." Inside  are  three  or  four 
kissing  scenes  from  the  picture. 


"The  Whole  Town's  Talking" 
(Universal) 
Tied  up  with  the  Olympic  Calpet 
Oil  Co.  and  got  sixteen  big  ten  foot 
signs  on  their  five-ton  delivery  trucks 
for  the  week  of  the  show.  These 
trucks  plied  the  streets  from  six  a.m. 
until  six  p.m.  every  day.  Easels 
from  one  sheet  posters  advertised 
the  show  at  all  the  Calpet  gas  sta- 
tions. Copy  on  the  signs  read, 
"  'The  Whole  Town's  Talking'  about 
Calpet  Winter  Gas"— and  beneath  the 
title  ran  the  announcement,  "It's  at 
the  Columbia  Now."— Robert  Bender, 
Columbia,  Seattle. 


10,000  More  Seats 

For  Indianapolis 

(Continued  from  Page  1) 
adjoining  his  house  at  Illinois  and 
30th  Sts.  It  will  seat  2,200.  A  $225,- 
000  house  will  be  erected  at  1043 
Virginia  Ave.  for  A.  Katzow,  its 
seating  capacity  being  about  2,000. 
Historical  Mohs  Hall  at  Fountain 
Square  will  be  replaced  by  a  $300,000 
house.  It  will  be  put  up  by  the 
Peerless  Realty  Co.,  of  which  Ben- 
nett Sagalowsky  is  president.  Con- 
struction will  start  late  in  the  winter. 


"Roses  and  Romance"  Started 

Los  Angeles — "Roses  and  Ro- 
mance" has  been  started  at  the  Fox 
studio.  Carl  Lincoln  and  Leslie  Fen- 
ton  have  the  leads  under  direction 
of  Jess  Robbins. 

French  in  "Winning  Five" 

Los  Angeles— Charles  K.  French, 
has  been  selected  to  appear  in  "The 
Winning  Five"  which  is  being  pro- 
duced by  Universal  and  directed  by 
Nat  Ross. 


A  Review  of  Reviews 

(Continued  from  Page  1) 
speaker."  And,  at  that,  she  might 
have  been  pardoned  for  the  assump- 
tion if  she  had  not  offered  it  as  fact. 
"Hotel  Imperial"  bears  all  the  ear- 
marks of  the  best  that  conies  out  of 
the  German  studios.  But  that  might 
be  anticipated  since  Mauritz  Stiller 
directed  and  Erich  Pommer  super- 
vised the  production.  The  picture 
is  interesting  from  every  angle  ex- 
cept its  story  which  is  a  conventional 
war  formula.  An  excellent  produc- 
tion, clever  direction  and  treatment, 
fine 'acting — all  go  toward  making  an 
entertainment  well  worth  seeing, 
rola  Negri  has  splendid  opportuni- 
ties and  James  Hall  gets  his  hrst  real 
chance  as  her  leading  man.  It  was 
the  most  important  of  the  week's 
offerings. 

Corinne  Griffith's  latest,  The  Lady 
In  Ermine,"  contains  a  story  closely 
resembling  that  in  the  Negri  picture 
but  the  similarity  ends  there.  Ine 
direction  does  not  save  the  story  nor 
is  the  star  at  her  best. 

Robert  Leonard's  handling  oi  A 
Little  Journey"  is  another  example 
of  what  effective  direction  will  do  for 
a  weak  story.  It  is  a  pleasing  little 
romance  ably  acted  by  William 
Haines   and   Claire   Windsor. 

"Bertha  the  Sewing  Machine  Girl" 
arrived  at  the  Hippodrome,  all  ren- 
ovated and  newly  attired  in  modern 
dress.  Bertha  is  brought  up  to  date 
and  her  job  as  a  lingerie  model  sup- 
plies a  new  zest  to  the  old  play.  The 
usual  obstacles  handicap  Bertha's 
progress  in  life  but  she  arrives  at 
success  after  a  race  down  the  Hud- 
son a  fair  "thrill  but  not  to  be  com- 
pared with  those  in  the  sequence 
where    Bertha   displays   the    latest   in 

lingerie.  A  „ 

Fox  also  offered  "Stage  Madness, 
a    rather    interesting    version    of    the 
marriage    vs.    career    argument    with 
Virginia  Valli  featured. 

Louise  Fazenda's  performance  in 
"Finger  Prints"  was  the  prize  com- 
edy bit  of  the  week.  There  is  a 
laugh  in  every  move  she  makes  and 
she  steals  the  picture  from  everyone 
else  concerned.  "Sunshine  of  Para- 
dise Alley"  is  another  of  the  East 
Side  yarns  wherein  Barbara  Bedford 
comes  out  of  the  Alley  and  heads 
towards  the  luxuries  of  Fifth  Ave- 
nue. The  westerns  of  the  week:  A 
Fighting  Failure,"  'Cactus  Trails 
and  "The  Long  Loop  on  the  Pecos. 

Steed    Opens    New    House 

Birmingham,  Ala.— Birmingham's 
latest  acquisition  in  the  amusement 
line  is  the  handsome  new  North  Bir- 
mingham which  had  its  formal  open- 
ing last  night.  The  North  Birming- 
ham is  operated  by  the  Joe  Steed 
Amusement  Co.,  and  will  be  under 
management  of  Jack  Marshall,  for- 
merly of  the  Grand  and  Jefferson, 
Huntsville,  Ala. 


Newspaper  Opinions 


"Butterflies  in  the  Rain" 

Hippodrome 

Universal 

(Week  Ending  Dec.  25) 
AMERICAN—*  *  *  red-blooded,  interest- 
ing and  quite  human  story  of  wife,  husband 
and  domestic  pitfalls  unfolds  »  »  *  appeal 
to  varied  movie  appetites  and  mark  "Butter- 
flies in  the  Rain"  as  excellent  box  office 
material.    *    *    * 

DAILY  MIRROR—'  *  *  subtitles  do  their 
share    to    burden    a    picture    already    weakened 

from  story  anemia  and  much  too  much  length. 

#    *    * 

DAILY  NEWS—*  *  *  not  that  each  isn't 
interesting  in  its  own  way.  And  none  more 
so    than    "Butterflies    in    the    Rain."    *    *    * 

EVENING  JOURNAI^-*  *  *  everyone  in 
the  cast  takes  himself  very  seriously;  but 
after  all,  as  they  stress  throughout  the  pic- 
ture,   let's   be    broadminded.    *    *    * 

EVENING  WORLD—*  *  *  story  runs  too 
long.  *  *  *  I  have  on  idea  the  film  will  be 
highly  popular  in  audiences  not  too  contam- 
inated with  the  "intellectuality"  and  "mod- 
ernity"  against  which  the  film  campaigns. 

SUN — *  *  *  acting  however,  is  better 
than   the    script    deserves.    *    *    * 


"The  White  Black  Sheep" 

Strand 

First   National 

(Week  Ending  Dec.  24) 
AMERICAN—*  *  *  full  of  barracks  at 
even-tide,  the  flutter  of  burnooses  above  Arab 
steeds  and  the  glow  of  moonlight  behind 
slender  palms  *  *  *  audience  enjoyed  real 
moments    of    suspense   and    interest.    *    *    * 

DAILY  MIRROR—*  *  *  an  original  story 
minus  originality  *  *  *  a  film  rich  in  nega- 
tives  and    old-fashioned    beyond   words.    *    *    * 

DAILY  NEWS—*  *  *  a  good  bad  pic- 
ture. *  *  *  Seven  or  eight  reels  built  upon 
a   well  known  formula.    *   *   * 

EVENING  JOURNAL—*  *  *  he's  (Rich- 
ard Barthelmess)  been  unfortunate  in  his  se- 
lection of  stories  *  *  *  "White  Black  Sheep" 
is   no   exception.    *    *    * 

EVENING  WORLD—*  *  *  a  painfully 
routine  melodrama  *  *  *  all  parts  are  stereo- 
types and  the  suspense  and  surprises  are 
neglible.    *   *    * 

HERALD-TRIBUNE—*  *  *  we  couldn't 
get  much  of  a  thrill  *  *  *  not  a  suitable 
vehicle  for  this  star.   *   *  * 

MORNING  TELEGRAPH—*  *  *  rife 
with  improbabilities.  *  *  *  If  the  desert 
doesn't  "burn  you  up"  Dick  Barthelmess  will. 
*    *   # 

POST — *  *  *  A  Far  East  edition  of  "Beau 
G-este."  *  *  *  Barthelmess  has  been  turning 
these  things  out  for  months  now  so  people 
must  like  them. 

SUN — *  *  *  ostentatiously  below  par. 
A   cheap    melodrama.    *    *    * 

TELEGRAM — *  *  *  some  good  settings  of 
Arab  strongholds.  *  *  *_  "White  Black  Sheep" 
is    very,    very    native 


WORLD- 


*   *   *   an   adventure  so   drawled 


out    that    no    single    throb    remains 


has 


rich    overtone    which    unfortunately    cannot 
save   it.    *    *    * 


Exton  Joins  Smith  Chain 
Toledo,  O. — William  Exton  has  re- 
signed as  manager  of  the  Temple  to 
become  general  manager  of  the  string 
of  theaters  in  Alliance,  Warren  and 
Huntington,  West  Virginia,  owned 
by  Lemotto  Smith  and  operated  by 
Smith    Enterprises. 


Dane  and  Arthur  to  Team 
Culver  City — Karl  Dane  and 
George  K.  Arthur,  are  to  be  intro- 
duced soon  as  a  comedy  team.  They 
will  make  their  debut  in  M.G.M.'s 
production,  "Red  White  and  Blue," 
based  on  a  citizens  training  camp. 
Sam  Wood  will  direct. 


Gillstrom  Joins  Christie 

Los  Angeles — Arvid  Gillstrom,  has 
been  engaged  by  Al  Christie  and  will 
start  this  week  directing  Neal  Burns 
in  one  of  the  new  pictures  of  the 
Christie  comedy  series.  At  the  same 
time,  William  Watson  will  direct  a 
new  Billy  Dooley  comedy  and  Harold 
Beaudine  will  be  assigned  a  Jimmie 
Adams  comedy.  Earl  Rodney  has 
just  completed  a  new  Christie  comedy 
featuring   Anne    Cornwall. 


Marston  Buys  Roseburg  Houses 
Roseburg,  Ore.— J.  H.  Marston 
has  purchased  the  Antlers  and  Ma- 
jestic from  F.  F.  Vincent,  who  is 
reported  to  be  in  negotiation  for 
houses   in   northern   California. 


Mrs.    Maddox    Buys    Another 

Starke,  Fla.— Mrs.  P.  G.  Maddox 
has  purchased  the  Gaiety  as  the  sixth 
theater  of  her  chain. 


at  New  York  Strand/ 
premiere  January  8  &/ 


^NEWSPAPER 
o/"  FILM  DOM 


/ 


ALL  THE  NEWS 
ALL  THE  TIME 


VOL.  XXXIX    No.  9 


Tuesday,  January  11,  1927 


Price  5  Cents 


Serenity 

A  HAPPY  condition  prevails 
once  more.  The  arbitra- 
tion situation  has  untangled 
itself.  Charlie  Pettijohn  cast  oil 
on  troubled  waters  and  there 
has  ensued  a  calm. 

Not  that  this  came  to  pass 
without  the  ancient  and  honor- 
able practice  of  give  and  take. 
The  conference  in  Minneapolis 
where  much  of  the  trouble  cen- 
tered was  long  and  arduous.  It 
began  early  one  morning  last 
week  and  ended  rather  late  that 
night.  When  it  was  over,  Petti- 
john left  for  New  York  with  a 
signed  pact  that  presaged  peace 
once  again. 

That  Round  Table  Again 

Some  of  the  words  bandied  back 
and  forth  were  not  especially  polite. 
But  around  that  round  table  were 
chairs  filled  by  men  who  knew  the 
value  of  arbitration  and  were  at  least 
determined  that  there  shall  be  made 
a  determined  effort  at  settlement. 
They  succeeded. 

And  so  it  happens  that  the  fly  in 
the  Middle  Western  ointment  has 
been  removed.  Arbitration  has  been 
resumed  in  the  key  cities  where  to  talk 
about  the  system  made  some  people 
peeved  and  others  annoyed.  It  means 
a  better  understanding  in  all  quarters. 
That  it  means  a  smoother  running 
machinery  in  the  barter  of  films  goes 
without   further    saying. 

Man  Power 

The  problem  of  developing  new 
talent  in  production,  exhibition  and 
distribution  cannot  be  stressed  too 
heavily.  This  is  so  because  the  fu- 
ture is  indisputably  linked  with  the 
capabilities,  enthusiasms  and  ambi- 
tions which  course  through  ,  new 
blood. 

"The  development  of  any  art  is 
limited  by  its  man-power  and  man- 
power is  produced  only  through  op- 
portunity." Will  Hays  thus  speaks 
of  this  interesting  and  urgent  issue 
as  it  concerns  production.  And  while 
it  is  unquestionably  a  fact  that  the 
producing  end  angle  of  this  triangular 
industry  needs  man-power  most,  it 
is  likewise  a  condition  which  applies 
very  directly  to  theater  management 
and  operation. 

Concerning  distribution,  the  ma- 
chinery is  functioning  well.  The 
calibre  of  the  men  in  the  field  has 
improved.  There  is  room  for  better- 
ment, but  where  is  there  not?  It  is 
pleasant  to  believe  that  everything 
will  come  in  due  time. 

K  ANN 


MONTREAL  OFFICIALS 
PROBE  CAUSE  Of  FIRE 

Lewand,    Theater    Owner, 
Held  But  Three  Employ- 
ees Are  Released 

Montreal — While  the  City  Council 
is  investigating  the  cause  of  the  Lau- 
rier  Palace  fire  which  resulted  in  the 
death  of  77  persons,  mostly  children, 
the  owner  of  the  theater,  Ameen  Lew- 
and, is  being  held  in  $500  bail.  Three 
members  of  his  staff,  all  Syrians,  have 
been   released. 

Three  thousand  school  children  will 
march  to  the  Cathedral  of  the  Nativity 
today  to  attend  a  general  funeral  ser- 
vice. Monseigneur  Le  Pailleur,  vet- 
eran  priest   who   calmed   his   stricken 

(Continued  on   Page   6) 


Offering   "Movietone" 

"Movietone,"  being  developed  by 
the  Fox-Case  Corp.,  will  be  offered 
to  independent  theaters  in  addition 
to  being  installed  in  25  theaters  own- 
ed by  Fox. 

It  is  understood  that  Fox  will  re- 
vive "The  Queen  of  Sheba"  and  give 
it  a  synchronized  score  under  the 
Movietone  process. 


Sunday  Shows  Test 

Moberly,  Mo. — The  status  of  Sun- 
day shows  will  be  tested  at  the 
February  term  of  the  Randolph 
County  Circuit  Court  when  George  F. 
Bromley,  manager  of  two  local  houses 
(.Continued    on    Page    2) 


Katz  Made  Director 

Sam  Katz  was  elected  a  member 
of  the  Famous  board  of  directors  at 
a  regular  meeting  yesterday.  He 
fills  a  vacancy  which  has  existed  for 
several  years. 


Start  New  Publix  House 

Birmingham — Work  has  started  on 
razing  an  old  building  on  18th  St. 
to  make  way  for  the  $1,500,000  house 
planned  by  Publix.  The  theater  is 
to  be  completed  by  Jan.  1,  1928. 


6  Talmadges  For  Universal 

Abe  Carlos,  who  is  in  New  York, 
yesterday  said  that  Richard  Talmadge 
will  be  starred  in  six  pictures  for 
Universal,  the  first,  tentatively  titled 
"The  Poor  Millionaire,"  now  being 
in  production.  It  has  been  reported 
that  Talmadge  is  to  join  Famous  at 
a   later   date. 


Agitation  Continues 

By   ERNEST    W.   FREDMAN 
Editor,   "The  Film  Renter" 

London — The  situation  caused 
by  Famous'  acquisition  of  con- 
trol in  two  Birmingham  first 
run  theaters  is  acute.  Exhib- 
itors are  incensed  over  the  ac- 
tion, regarding  it  the  forerun- 
ner of  attempts  to  control  the 
situation  in  provincial  cities. 

At  the  mass  meeting  to  be 
held  at  Birmingham  Jan.  11, 
considerable  bitterness  is  ex- 
pected to  be  shown,  with  ap- 
peal made  to  the  General  Coun- 
cil of  the  C.  E.  A.  for  action  at 
its  meeting  the  following  day. 


TWO  MEASURES  WOULD 
ABOLISH  CENSORSHIP 


Recommendation   Of   Gov. 

Smith   Embodied   In 

Pending  Bills 

Albany — Two  bills  calling  for  the 
abolition  of  state  motion  picture  cen- 
sorship are  pending,  with  the  pos- 
sibility of  more  being  introduced  into 
the  Legislature  later.  The  measures 
are  in  line  with  the  recommendation 
of  Gov.  Smith  made  in  his  annual 
message. 

One  bill  which  will  be  presented 
(Continued  on  Page  5) 


Organizations 

In  the  1927  FILM  YEAR  BOOK, 
which  appears  this  month,  is  contain- 
ed a  special  section  devoted  to  im- 
portant organizations  in  the  three 
major  branches  of  the  industry.  This 
record  embraces  a  list  of  the  officers, 
executives,  department  heads,  subsid- 
(Continued  on  Page  6) 

— ^—^— ^— .^^^  N. 


F.  N.  Contract  For  Prival 

First  National  has  signed  Lucien 
Prival  to  a  long-term  contract.  His 
last  picture  was  "Convoy"  for  Rob- 
ert T.  Kane. 


Returning  From  Conference 

Warner  Brothers'  district  managers 
are  returning  to  their  respective  of- 
fices following  a  conference  held  in 
New  York  in  connection  with  the  re- 
lease of  "Don  Juan"  and  "The  Bet- 
ter 'Ole."  Harry  Lustig  will  remain 
in  New  York  a  few  days  before  re- 
turning to  Los  Angeles. 


$199,652,500  TOTAL 
FOR  1927  BUILDING 

Increase  In  Theater  Con- 
struction Over   1926 
Is   Forecast 

Theater  construction  in  1927  in  the 
United  States  will  represent  an  ag- 
gregate investment  of  $199,652,500, 
according  to  a  forecast  made  by  "The 
Architectural  Forum."  This  year 
construction  will  equal  3.9  per  cent, 
of  the  total  building  in  the  country, 
against  3.1  per  cent,  last  year,  an  in- 
crease of  .8  per  cent  being  anticipated. 

The  biggest  increase  in  construc- 
tion is  expected  in  the  North  Eastern 
states  where  building  will  be  3.7  per 
cent,  greater  than  the  previous  year. 
All  sections  show  an  increase,  the 
smallest  precentage  coming  from  the 

(Continued  on  Page  5) 

More  for  Publix 

It  is  understood  that  Publix, 
through  its  affiliations  with  the  But- 
terfield  circuit  in  Michigan,  will  short- 
ly assume  control  of  the  A.  J.  Kleist 
theaters  in  Pontiac.  The  houses  are 
the  Eagle,  Howlan,  Oakland,  Or- 
pheum,    Pontiac   and    Strand. 


Protest  Against  "Dove" 

Will  H.  Hays  has  received  a  cable 
from  Mexico  protesting  against  the 
exhibition  of  "The  Dove,"  based  on 
a  Broadway  stage  success.  The  wire 
says   Mexicans  resent  the  story  and 

(Continued  on  Page  5) 


Hays  En  Route  To  Coast 

Will  H.  Hays  is  en  route  to  the 
Coast  via  the  South  on  his  semi-an- 
nual trip.  He  will  remain  in  Los 
Angeles  about  three  weeks. 


Joins  Famous  Scenario  Dept? 

Sam  Forrest,  formerly  stage  man- 
ager for  Sam  Harris,  is  understood  to 
Jiave  joined  the  Famous  scenario  de- 
partment  - — " 

Review  Board  Luncheon  Jan.  29 

The  12th  annual  luncheon  of  the 
National  Board  of  Review  takes 
place  at  the  Waldorf-Astoria  Jan.  29. 
The  luncheon  will  be  the  concluding 
feature  of  a  three-days'  National  M. 
P.  Conference  held  under  auspices 
of  the  Better  Films  National  Council 
of  the  board. 


Roxy  Ballet  Master  Coming 

Leo  Staats,  who  will  be  ballet  mas- 
ter at  the  Roxy,  arrives  from  Paris 
today. 


5 &&« 


DAILY 


Tuesday,  January  11,  1927 


tvtfflUSfa 


ULTUE  NEWS 
AILTHE  TIME 


Vol. XXXIX  No.  9      Tuesday.  Ian.  11,  1927  Price 5 Cents 


JOHN  W.  ALICOATE 


Publisher 


Published  daily  except  Saturday  and  holidays 
at  1650  Broadway,  New  York,  N.  Y.,  and 
copyright  (1927)  by  Wid's  Films  and  Film 
Folk,  Inc.  J.  W.  Alicoate,  President  and 
Treasurer;  Maurice  D.  Kann,  Editor;  Don- 
ald M.  Mersereau,  Business  and  Advertising 
Manager;  Ralph  Wilk,  Traveling  Represen- 
tative. Entered  as  second-class  matter  May 
21,  1918,  at  the  post-office  at  New  York, 
N.  Y.  under  the  act  of  March  3,  1879. 
Terms  (Postage  free)  United  States,  outside 
of  Greater  New  York,  $10.00  one  year;  6 
months,  $5.00;  3  months.  $3.00.  Foreign, 
$15.00.  Subscribers  should  remit  with  order. 
Address  all  communications  to  THE  FILM 
DAILY,  1650  Broadway.  New  York,  N.  Y. 
Phone  Circle  4736-4737-4738-4739.  Cable  ad- 
dress: Filmday,  New  York.  Hollywood, 
California — Harvey  E.  Gausman,  Ambassa- 
dor Hotel:  'Phone,  Drexel  7000  and  Wash- 
ington 9794,  London — Ernest  W.  Fredman, 
The  Film  Renter,  58,  Great  Marlborough  St.. 
London,  W.  I.,  Paris — La  Cinematographic 
Francaise,   5,   Rue  Saulnier. 


Financial 


In  what  was  generally  a  breaking  market, 
with  no  particular  notable  changes.  Eastman 
Kodak  stood  out  with  a  1  point  rise  on  a 
turn-over  of  2,100  shares.  Famous  common 
had  a  busy  day,  but  declined  lj£.  Inter- 
national Projector  got  on  the  wrong  side  of 
a  1J4  change.  Loew's,  Inc.  climbed  a  half- 
point  on  lively  trading  amounting  to  7,600 
shares. 


Quotations 

High     Low 

Am.    Seat.    Vtc 44         44 

♦Am.    Seat.    Pfd 

*Balaban    &    Katz 

*Bal.    &    Katz    Vtc 

Eastman  Kodak  ...130^  128^ 
Famous   Players    .  .  .  113J4    112 

*Fam.    Play.    Pfd 

*Film     Inspect 

♦First    Nat'l.    Pfd 

Fox    Film    "A" 72'A      71 

♦Fox   Theaters   "A" 

Intern'l    Project.     ..    10%      10% 

Loew's.    Inc 49  H     4854 

Metro-Gold.    Pfd.    .  .    25  25 

M.  P.  Cap.  Corp..  12%  12% 
Pathe  Exch.  "A".  39%  39% 
Paramount  B'way.    .    9S'A      98^ 

Roxv     "A"     30^     28/2 

Roxy    Units    34  30/ 

Roxy     Common     ...    10/        9% 

Skouras    Bros 48         48 

**Stan.   Co.   of  Am 

Trans-Lux  Screen   .      8  7/ 

♦Univ.   Pict.    Pfd 

♦Universal    Pictures 

Warner     Pictures..    31/      30/ 
Warner   Pict.    "A".   42%     4154 
•  Last   Prices   Quoted       t  Bond 
•*  Philadelphia   Market     tt  Bid 


Close 

Sales 

44 

100 

43% 

63/ 

73/ 

130 

2,166 

112/ 

8,500 

73/ 

100 

71 

400 

23 

•  •  •  • 

10% 

100 

49/ 

7,600 

25 

500 

12% 

100 

39% 

300 

98/ 

15 

48 

84% 

7% 

3,666 

98/ 

37 

31/ 

1,500 

41% 

8,400 

Market 

and   Ask 

Another  for   Crescent 

Cleveland,  Term.  —  The  Crescent 
Amusement  Co.  of  Nashville  will 
erect  a  $100,000  house  at  Ocoee  and 
34th  Sts.     Construction  starts  Mar.  1. 


BUCHHEISTER 

Motion  Picture  Film 

LABORATORY 

ART  TITLES 

245  W.  55th  St.  -  Columbus  9240 

Special  Rush  Seri'ict 


The  Broadway  Parade 

NO  changes  on  The  Broadway  Parade  this  week.     Eleven  pic- 
tures still  continue  to  enjoy  varied  periods  of  long-run  suc- 
cess.    The  line-up  as  the  week  begins  is  as  follows: 

Picture  Distributor  Theater  Opening  Date 

"The  Big  Parade" M-G-M  Astor  Nov.  19  (1925) 

"Don  Juan"  and 

Vitaphone    Warners  Warners  Aug.  6     1926 

"Beau  Geste" Famous  Criterion  Aug.  26 

"The  Better  'Ole"  and 

Vitaphone    Warners  Colony  Oct.      7 

"What  Price   Glory" Fox  Harris  Nov.  24 

"Potemkin"    Amkino  Biltmore  Dec.  5 

"Michael    Strogoff" Universal  Cohan  Dec.  5 

"Old    Ironsides" Famous  Rivoli  Dec.  6 

"The  Gorilla  Hunt" F.  B.  O.  Cameo  Dec.  12 

"The  Fire  Brigade" M-G-M  Central  Dec.  20 

"Tell  It  to  the  Marines". .  .M-G-M  Embassy  Dec.  "23 


30  Houses  Started 

Thirty  theater  construction  pro- 
jects launched  in  37  Eastern  .states 
in  December  represented  a  total  ex- 
penditure of  $1,654,000.  the  F.  W. 
Dodge   Corp.  estimates. 


"U"    Sells    Boston   House 

Boston — Universal     has     sold     the 
Franklin   Park  to  Jacob  Laurie. 


Famous    Sells   Theater 

Fitchburg.       Mass. — Famous       has 
sold  the  Universal  to  E.  M.  Loew. 


Miami    House   Opens   Jan.    13 

Miami — A.  Wallenstein  will  open 
the  Tivoli  here  Jan.  13  with  "The 
Plastic  Age"  as  the  initial  feature. 


M-G-M   Buys  "Spring   Fever" 
Los   Angeles — M-G-M    has   bought 
"Spring  Fever,"  Broadway  stage  com- 
edy.    Sam  Taylor  will  direct. 


Rosenberg   Has   New  Job 

Al  Rosenberg,  formerly  with  Fam- 
ous in  Washington,  has  become  Phila- 
delphia representative  of  the  Noveltv 
Scenic  Studios,  226  W.  47th  St.,  Ne\\ 
York. 


Students  Making  Picture 

Hamilton,  N.  Y. — Colgate  •  Univer- 
sity students  have  started  a  two-reel 
production  depicting  college  life. 


West   Bros,  in   N.   Y. 

Billy  and  George  West  are  in  New 
York  from  California  to  discuss  plans 
with  Artclass  for  three  new  series 
of  comedies,  comprising  Winnie 
Winkle,  Hairbreadth  Harry  and  Izzie 
and   Lizzie. 


Haines  En  Route  to  Coast 
William    Haines,    accompanied    by 
his  mother,  is  en  route  to  the  Coast. 


Hanson  Opposite  Gish 
Hollywood — Lars  Hanson  will  play 
opposite    Lillian    Gish    in    "The    En- 
emy,"   which    Victor    Seastrom    will 
start  late  this  month  for  M-G-M. 


"U"    Opens    Arkansas    House 

Jonesboro,  Ark.  —  Universal  has 
opened  the  Strand,  which  seats  1,262. 
The  house  cost  $110,000. 


Opening  Two  Houses 

Asheville,  N.  C. — Further  expan- 
sion in  North  and  South  Carolina  is 
planned  by  Carolina  Theaters,  Inc., 
which  has  increased  its  capital  from 
$100,000  to  $300,000.  Proceeds  from 
the  sale  of  the  stock  increase  will 
also  be  used  to  pay  present  obliga- 
tions in  connection  with  equipment 
for  a  new  house  which  will  open  at 
once  at  Elizabeth  City,  N.  C,  and 
the  Playhouse  which  will  begin  busi- 
ness at  Statesville,  this  state,  Jan.  29. 
The  company  intends  to  move  its 
headquarters  to   Charlotte. 


United  Theaters  Buy  Parkway 

Milwaukee — United  Theater  Cir- 
cuit has  added  the  Parkway  to  its 
chain,  acquiring  the  house  from  the 
Parkway  Amusement  Co.,  which  had 
operated  it  for  the  past  five  years. 
E.  W.  YanNornian,  part  owner  who 
also  has  been  manager,  will  later  re- 
enter exhibition.  He  is  president  of 
the  Wisconsin  M.  P.  T.  O.  and  a 
member  of  the  Milwaukee  Censor- 
ship  Board. 


Pathe  Club  To  Meet 
The    January    meeting    and    enter- 
tainment   of    the    Pathe    Club    takes 
place  Thursday  evening  at  the  Roose- 
velt. 


Hanson  Opposite  Esther  Ralston 
Los    Angeles — Einar    Hanson    will 
play     opposite      Esther     Ralston     in 
"Fashions   for   Women,"  which   Dor- 
othy  Arzner  will  direct  for  Famous. 


Bar  Film  in  Rhineland 
Coblenz,  Germany  —  Showing  of 
"The  Cruiser  Emden,"  a  picture  re- 
lating the  exploits  of  the  famous  sea 
rover,  has  been  prohibited  by  an 
order  issued  by  the  Interallied  Rhine- 
land  Commission  governing  the  oc- 
cupied  area. 


A    Million    Feet    of 
Everything 

FILM  LIBRARY  SCENES 

Stone  Film  Library 

220  W.  42nd  St.  ROOM  303 

Phone  Wuconsin  3770 


Sunday  Shows  Test 

(Continued    from    Page    1) 

will  be  charged  with  violating  the 
state  labor  laws  because  he  permitted 
an  employee  to  work  on  Sunday.  The 
defense  claims  that  the  operation 
of  the  theaters  was  within  the  law  as 
all  proceeds  were  given  to  charity. 

Bromley  plans  to  continue  Sunday 
shows  unless  injunctions  are  secured 
against  them,  it  is  reported. 


"OUfl  6AN6  C0M£DY" 

HAL  ROACH  /»tsent* 
H/S  PASCALS  in 


This  is  a  "Cornerblock"  cut  furnished 
FREE  for  all  Pathecomedies  at  your 
Exchange. 


LOBBY  FRAMES  j 

OF  THE  BETTER  KrND 

LIBMAN-SPANJER    CORP 

1600  Broadway  New  York  City     \ 


Jr    "L     J"     "■     *^ 


1,000    "GIFT   TOYS"    ONLY    $6.50 


A  wide  variety  of  1,000  assorted  Penny  Toys 
and  Novelties  as  an  inexpensive  "FREE 
GIFT"  to  your  KIDDIE  PATRONS  will 
make  them  big  boosters  for  you.  Try  this 
assortment   and   see.      Price  $6.50. 

Our  Catalog  containing  a  1,000  and  1  kinds 
of  Toys  and  Novelties  for  celebrations  of  any 
sort  and  including  our  complete  line  of  "FIRE- 
WORKS", will  be  sent  "FREE"  for  the 
asking. 

BRAZEL    NOVELTY    MFG.    CO. 
37    Ella    Street  Cincinnati,    O. 


AMALGAMATED 
VAUDEVILLE  AGENCY 

Attractions  for 
Picture  Theatres 

Standard    Vaudeville    Acts 

1600  Broadway,  New  York  City 
Phone  Penn.    3580 


Tlour  / 


PRODUCED  BY  THE 
HAROLD  LLOYD  CORP. 

CL  paramount  Qfylease 


"The  Kid  Brother"  is  up  to  the 
highest  Lloyd  standards.  That 
means  more  than  all  the  super- 
latives in  the  world.  It  has  all  of 
the  heart  appeal  of  "Grandma's 
Boy",  all  of  the  glorious  fun  of 
"The  Freshman."  GOOD  BYE, 
BOX  OFFICE  RECORDS! 


THE 


Tuesday,  January  11,  1927 


5199,652,500  Total 

For  1927  Building 

(Continued   from    Page    1) 
liddle  States,  where  it  will  amount 
o  one-tenth  per  cent. 

Construction  in  various  sections  of 
he  United  States  is  estimated  to  in- 
olve  the  following  amounts  in  1927: 

Jtates  Expenditure 

Northeastern    $18,637,500 

North    Atlantic    54,747,500 

^outh     Eastern     6,995,000 

South    Western     11,012,500 

,tiddle     93,367,500 

Vestern      14,892,500 


Total    $199,652,500 

I  The  following  tabulation  indicates 
he  percentage  of  theater  construc- 
ion  in  1926  and  1927  and  the  amount 
>f  increase: 

iection  1926  1927  Increase 

ttiddle     States  . .  5.7  5.8  .1 

North    Eastern  . .  1.7  5.4  3.7 

North   Western  ..1.3  3.  1.7 

South    Eastern  . .  2.  4.  2. 

louth   Western  . .  2.9  3.2  .3 

Vestern     3.6  2.4  1.2 


Use  Special  Projector 

Hollywood — Special  projection  ma- 
■hines  are  necessary  for  showing 
latural  vision  pictures,  the  first  of  a 
;eries  of  which  will  go  into  produc- 
ion  immediately  under  auspices  of 
'.  Stuart  Blackton.  Regular  size  and 
arger  screens  may  be  used,  however. 

The  first  picture,  "The  American," 
>ased  upon  the  story,  "The  Flag 
slaker,"  will  be  made  at  Fine  Arts, 
^vith  Charles  Ray,  Bessie  Love,  Ward 
Trane  and  Evelyn  Selbie  in  the  cast. 
31ackton  will  direct  and  will  be  aided 
>y  the  following  staff:  general  man- 
iger,  Wilfred  North;  production 
nanager,  J.  Stuart  "Blackton,  Jr.: 
jusiness  representative  of  George  K. 
Spoor,  Robert  E.  S>poor;  natural  vi- 
:ion  cameraman,  Major  Marvin  Spoor 
ind  Conrad  A.  Luperti;  Bell  and 
Towell  cameramen,  William  Adams; 
tssistant  directors,  Stanley  Orr  and 
^ay  Kirkwood. 


Horner  Completes  Fourth 
Hollywood— Robert  J.  Horner  has 
:ompleted  "Where  the  West  Begins," 
ourth  of  a  series  of  Pawnee  Bill, 
[r.,  pictures  with  lone  Reed,  Boris 
3ullock  and  Bud  Osborne.  Leon  de 
a  Mothe   directed. 


Gives  Free  Sunday  Show 

Red  Bank,  N.  J.— When  20  police- 
men   refused   to   permit   the    sale    of 
ickets  for  a  Sunday  show  the  man- 
agement of  the  Carlton  made  the  en- 
tertainment  a  free  one.     Both   sides 
}:laimed    a   victory    in    this    round    of 
:he  local  "Blue"  law   fight. 

Halliday  with  Swanson  Unit 
Thomas  Allen  Moore,  vice-presi- 
dent of  the  Swanson  Producing 
Corp.,  states  Richard  Halliday  has 
Deen  appointed  publicity  director. 
His  work  is  to  begin  with  "Sunya." 
Halliday  was  formerly  motion  picture 
;ditor  for  "Liberty"  and  the  "Daily 
News." 


Shaw  in  Publicity  Job 
Mort  E.  Shaw  has  been  made  di- 
rector of  publicity  for  Aggressive 
Employment  Exchange,  145  W.  45th 
St.,  employe  agents  for  film  compa- 
res. 


hbh 


DAILY 


Exhibitors' 
Daily  Reminder 


Keep  plugging 
your  short  reels. 
They  add  diver- 
sity and  some- 
times rescue  a 
poor  feature. 


u 


Tuesday,  January  11,  1927 


Two  Measures  Would 
Abolish  Censorship 

(Continued   from   Page    1) 

soon  is  sponsored  by  Fred  L.  Hac- 
kenburg  of  New  York.  Another  bill 
is  fathered  by  an  up-state  Republican. 
According  to  one  observer  at  the 
State  House  chances  for  the  abolition 
of  state  censorship  are  excellent. 

At  present  censorship  powers  are 
vested  in  the  Board  of  Regents,  who 
have  appointed  James  H.  Wingate 
of  Albany  as  director  of  the  motion 
picture  division  of  the  State  Depart- 
ment of  Education.  Yesterday  the 
State  Civil  Service  Commission  an- 
nounced that  he  had  passed  his 
examination.  Wingate  will  soon  pre- 
pare a  budget  covering  financial  needs 
of  his  department.  He  will  receive 
a  salary  of  $7,500  per  year. 


Ornate  Stages. 

Minneapolis — In  keeping  with  its 
stipulated  policy  of  keeping  abreast 
of  modern  theater  developments, 
Finkelstein  and  Ruben  are  installing 
new  stages  in  the  State,  of  this  city, 
and  the  Capitol,  St.  Paul. 

These  stages  will  enable  the  State 
and  Capitol  to  provide  the  Twin 
Cities  with  presentations  of  a  calibre 
with  those  offered  in  the  finest  houses 
in  the  country,  it  is  said.  The  old 
peristyles  are  being  replaced  with  the 
newest  style  stage  draping  and  drops. 
Over  565  yards  of  silk  velours  will  go 
into  each  theater. 

More  than  three  and  a  half  miles  of 
■Hi  inch  rope  will  be  necessary  to  pro- 
vide for  the  handling  of  augmented 
scenery,  doubling  the  supply  to  a 
total  of  60  complete  sets  in  each  the- 
ater. Special  dancing  aprons,  six  feet 
deep,  and  extending  the  entire  length 
of  the  stages  will  be  another  added 
feature.  Through  the  installation 
especially  constructed  lights,  each  of 
the  80  footlights  on  each  stage  will  be 
converted  into  a  miniature  spotlight  of 
150  watt  power.  The  work  is  ex- 
pected to  be  completed  by  Jan.  22. 


"Liberty  Boys"    On   Location 

The  company  making  "Liberty 
Boys  of  '76,"  for  Centennial  Pic- 
tures is  on  location  in  Philadelphia 
shooting  scenes  on  the  Sesqui-Cen- 
tennial    Exposition   grounds. 


Return   Date   for   "Ben   Hur" 
Rochester — "Ben    Hur"    has    been 
brought   back   to   the   Lyceum   for   a 
return   engagement. 


Henderson  at  Rochester  House 

Rochester  —  Herbert  Henderson, 
formerly  at  the  Piccadilly,  New  York, 
has  become  chief  organist  at  the 
Strand.  Harry  G.  Sullivan  is  assist- 
ant. 


Move    Detroit    Exchange 

Detroit — United  Artists  has  moved 
its  exchange  to  the  new  Film  Ex- 
change  Bldg.,  Room  442. 


Drake   Opens   in   Chicago 

Chicago — The  Ambassador  Thea- 
ters Corp.  has  taken  over  the  20-year 
lease  of  the  Drake  from  the  Drake 
Amusement  Co.  for  a  gross  rental  of 
$580,000.  The  new  house  is  one  of 
the  larger  outlying  theaters,  seating 
2,000. 


Protest  Against  "Dove" 

(Continued   from   Page    1) 
that  in  view  of  the   critical  relations 
between  this  country  and  Mexico  it 
is  not  wise  to  show  such  a  picture. 

Joseph  M.  Schenck  has  bought  the 
play  for  Norma  Talmadge.  It  is 
understood  that  the  picture,  when 
produced,  will  contain  nothing  of- 
fensive  to  Mexicans. 


Claire  Adams  to  Coast 

Claire  Adams,  who  played  opposite 
Ludwig  Sat2  in  "The  Lunatic"  and 
who  appeared  in  "Buried  Alive,"  made 
by  Fox,  will  return  to  the  Coast  this 
month. 


"Convoy"  New  Kane  Title 

"Convoy"  is  the  new  title  of  the 
Robert  T.  Kane  production,  sched- 
uled for  March  release  and  formerly 
titled    "Womanhood." 


New  Burglar  Proof  Safe 
Chicago — To  combat  the  robberies 
which  cost  theaters  here  $1,000,000 
last  year,  many  houses  are  adopting 
a  new  type  of  slot  safe,  which  are 
controlled  by  time  blocks.  Money 
can  be  dropped  from  the  box  office 
into  these  safes,  which  are  embedded 
in  concrete  under  the  theater. 


Preparing  Ken  Maynard  Story 

Hollywood — Marion  Jackson  is 
now  preparing  the  next  Ken  May- 
nard vehicle  for  First  National,  the 
working  title  being  "The  Country 
Beyond   Law." 


Will  Buy 


Foreign  rights  on  short   magazine 
subjects— 100  to  200  ft. 

ARTLEE  PICTURES  CORP. 

701    Seventh  Ave.,  New  York  City 

Bryant  63S5 


Claude  Saunders— Not  Adam, 
Was  The  First  Man— 

^Sell  the  idea  of  an  Exploitation  Depart- 
ment to  a  Motion  Picture  Corporation — 

TO  Adapt  specific  Exploitation  and  Show- 
manship to  Moving  Picture  Theatres — 

TO  Organize  and  develop  the  only  field  Ex- 
ploitation force  that  MADE  GOOD  in 
assisting  Exhibitors  to  gain  greater 
BOX  OFFICE  RECEIPTS— 

TTf^      Show  a  Motion  Picture  in  a  legitimate 
*  ^-J      theatre  at  a  $2.00  scale  of  admission — 
"CABIRIA"    at    The    Knickerbocker 
Theatre,  New  York,  1914. 

Twenty  Years  of  Successful  Experience 

Director  of  Exploitation,  Famous  Players-Lasky  Corporation 

SEVEN  YEARS— 1919-1926 


PROVEN 

EXPLOITATION 

TELEPHONE 
CALEDONIA  3637 


SUPER-PICTURE  TOURS 

BOOKED- DIRECTED 


SMART 

PUBLICITY 


NEW  YORK 


SUITE  1412 
171  MADISON  AVENUE 


a 

6 


THE 


-c&kH 


DAILY 


Tuesday,  January  11,  192' 


MAV  TIPS  WHICH  MEAN  DOUAB5  FOR  SHOWMEN 


"The  Collegians" 
(Universal) 

A  "Coronado  High  School  Night" 
was  featured  one  night  with  prom- 
inent society  women  as  "patronesses." 
This  landed  space  in  the  heretofore 
closed  society  columns  of  the  San 
Diego  newspapers.  The  lobby  that 
night  was  decorated  with  the  school 
colors.  Twelve  hundred  special  blot- 
ters were  printed  in  green  and  white, 
the  school  colors,  and  distributed  on 
every  school  desk  in  the  city  of  Coro- 
nado. Through  a  tie-up  with  the 
Mission  Beach  Dance  Hall,  1,000  reg- 
ular "Collegians"  heralds  were  dis- 
tributed there  and  a  banner  was  placed 
on  the  orchestra  railing.  A  "Collegian 
Night  at  Mission  Beach  Dance  Hall" 
was  advertised  with  two-column  space 
in  all  three  papers  at  the  dance  hall's 
expense. — Superba,  San  Diego,  Cal. 


"The  Four  Horsemen" 
(M-G-M) 
A  matinee  was  arranged  for  the 
soldiers'  asylum  and  home — the  street 
car  company  furnished  cars  to  bring 
the  ex-soldiers  to  and  from  the  the- 
ater— "Four  Horsemen"  banners  be- 
ing used  on  the  sides  of  the  cars. 
Street  car  front  end  signs  were  also 
used. — J.  Fields,  Crocker,  Elgin,  111. 


"Love  'Em  and  Leave  'Em" 
(Paramount) 

Distributed  4,000  wedding  rings,  at- 
tached to  a  yellow  card  by  a  string, 
and  the  card  carried  copy  on  one  side 
reading,  "You  won't  need  this  if — 
You  Love  'Em  and  Leave  'Em."  The 
other  side  of  the  card  read  as  follows: 
"If  you  want  to  know  what  this  is  all 
about  and  if  you  want  to  learn  all  the 
tricks  of  modern  love-making — See 
Love  'Em  and  Leave  'Em  at  the 
Rialto." — 2,000  black  on  red  gummed 
stock  teaser  stickers  were  used  on  the 
back  of  envelope's,  on  auto  wind- 
shields, soda  founts,  and  store  shoe 
cases. — Walter  League,  Rialto,  Den- 
ver. 


"Private  Izzy  Murphy" 
(Warners) 

The  lobby  display  consisted  of 
American  flags  draped  in  and  around 
the  foyer  and  outside  lobby,  and  a 
machine  gun  placed  in  the  centre  of 
the  lobby.  3,000  menus,  bearing  the 
imprint  of  the  title  of  the  picture, 
name  of  theater,  and  play  dates  were 
distributed  by  a  popular  sandwich 
shoppe  well  in  advance  of  showing. — 
W.  F.  Brock,  Rialto,  Chattanooga. 


"American  Girl"  Starts  Feb.  1 
Hollywood— H.  D'Abbadie  D'Ar- 
rast,  who  has  returned  from  Europe 
after  shooting  scenes  for  "Wings," 
will  direct  "Glorifying  the  American 
Girl,"  which  will  go  into  production 
Feb.  1  with  Fay  Wray  in  the  prin- 
cipal feminine  part. 


"Long  Pants"  For  Strand 
"Long    Pants,"    Harry    Langdon's 
latest,  will  play  the  Strand  in  Febru- 
ary. 


Nine  Years  Ago  Today 


in 


The  Film  Daily 


Because  of  conditions  in  the 
producing  field  which  caused 
the  abandonment  of  stock  com- 
panies, producers  were  having 
a  tough  time  locating  players, 
directors  and  cameramen. 

Nowadays  they  just  consult 
the  Film  Year  Book. 


Montreal  Officials 
Probe  Cause  of  Fire 

{Continued    from   Page    1) 

parishioners  at  the  morgue  Sunday, 
will  be  in  charge. 

Nearly  every  death  represents  an 
infraction  of  the  law  which  provides 
no  child  under  16  can  attend  the  the- 
ater alone.  The  victims  were  at- 
tending a  special  show  to  which  they 
were  admitted  to  the  balcony  for  five 
cents  admission.  Practically  all  in 
the  balcony,  except  a  few  who  jumped 
or  slid  down  poles,  were  suffocated. 
The  jam  at  the  balcony  door  preven- 
ted the  children,  practically  all  of 
whom  were  French  Canadians,  from 
getting  outside.  The  disaster  trans- 
pired in  the  brief  time  of  10  minutes. 

One  of  the  tragedies  is  revealed  in 
the  case  of  Constable  Albert  Boisseau, 
who  was  assigned  to  fire  duty.  In 
assisting  in  the  moving  of  the  victims 
he  found  the  body  of  one  of  his  sons 
and  later,  at  the  morgue,  learned  the 
fate  of  his  other  two  children. 

Except  in  a  few  cases  the  children 
are  reported  to  have  attended  the 
show  with  their  parents'  permission. 
The  theater  seats  1,000  including  300 
in  the  balcony. 


r 


(TW<f7)  (PVto^T)  (T^»^l} 


CLUB 
MIRADOR 

^^■the  New  York  rendezvous 
of  celebrities  of  the  Stage  and  Screen 

c7\W  Presenting 

Europe's  Most  SpcctacularlDancers 

SIMMES 
and  BABETTE 

Direct  from  a  sensational  tour 
of  the  Continent  and  Riviera 
and  a  record-breaking  run  with 
"No,  No  Nannette"  in  London. 
Appearing  nightly 

also 

JOHNNY  JOHNSON'S 

CLUB  MIRADOR 

ORCHESTRA 

Third  Successive  Season 


E.  Ray  Goetz,  {Managing  "Director 
'    200  W.  51st  St.,  N.Y.  —  Circle  5106    s 

J  <LJW±*J>  <LJW*>J>  Z^^r^S  <lJL 


Organizations 

(Continued   from   Page    1) 

iaries  and  their  officers  and  shows 
the  address,  telephone  number  and 
cable  address  of  each. 

A  second  compilation  embraces  ex- 
changes of  all  distributors  with  ad- 
dresses, theaters  operated  by  distribut- 
ing companies  and  important  figures 
in  the  studios  of  principal  producers. 

The  foreign  section  will  include 
foreign  offices  of  American  distribu- 
tors   with    addresses    and    managers' 

names.  • 

Wins  Damages  From  Union 

Boston — John  J.  Sweetman,  oper- 
ator expelled  from  Local  182  of  the 
M.  P.  Operators'  Union  in  1925  for 
non-payment  of  an  assessment  af- 
terwards found  to  be  illegal,  was 
awarded  $12,000  damages  against  the 
union  and  its  members  by  a  jury  in 
Judge  Irwin's  session  of  the  Suffolk 
Superior  Court.  He  alleged  con- 
spiracy to  prevent  him  from  secur- 
ing  employment. 


Conklin    En    Route    East 
Chester  Conklin  is  en  route  to  New 
York  from  Hollywood  to  play  parts 
in  "Cabaret"  and  "Rubber  Heels." 


And  That's  That 

By  PHIL  M.  DALY 

IF  the  elaborate  South  America 
wedding  scene  in  "Blind  Alley 
is  incorrect  in  detail,  it  won't  be  tr 
fault  of  Famous.  Father  Adrian  < 
the  Spanish  Church  of  the  Esperam 
will  supervise. 


Scott  Sidney  won't  give  a  kingdom 
for  a  horse,  but  he  will  pay  cons' 
erable  money  for  the  loan  of  on 
that  waltzes.  That's  because  th 
script  of  "No  Control,"  his  next  /c 
Metropolitan,  calls  for  such  a 
animal. 


fOL 


Harry  Langdon's  studio  propert 
man  believes  he  should  be  ranke 
along  with  Columbus,  Peary  an- 
other prying  gentlemen.  In  gettinj 
props  for  "Long  Pants"  he  "discov 
ered"  five  "horseless  carriages"  o 
1905  or  earlier,  ra  1908  model  bicycl 
and  an  authentic  junk  wagon  of  th 
1910  era,  with  horse  to  match. 


Ill 


Wanted  NOW 

Z  Big  Directors  f 
For  2  Big  Jobs    • 


glT  Universal  owns  the  picture  rights  to 
*|  SHOW  BOAT,  Edna  Ferber's  best- 
J/  selling  novel. 

Universal  owns  the  picture  rights  to 
THE  MAN  WHO  LAUGHS, 
Victor  Hugo's  famous  novel. 

Both  are  scheduled  for  immediate 
production. 

Both  are  SUPER  SPECIAL  material. 

But  all  of  our  own  Directors  are 
booked  on  the  lot  for  months  to  come. 

Therefore  — we  want  to  procure  the 
best  Directors  available  to  make  these 
Specials  at  once. 

Write  or  wire  to 

UNIVERSAL  PICTURES  CORP. 
Universal  City,  Calif. 

CARL  LAEMMLE,  President 


lt( 
it 


In 
II 


At 

x 

i 


k 
ft 


^NEWSPAPER 
oS  flLMDOM 


ALL  THE  NEWS 
ALL  THE  TIME 


VOL.  XXXIX    No.  10 


Wednesday,  January  12,  1927 


Price  5  Cents 


M-G-M  CONTINUES  TO 
BUY  THEATERS  ABROAD 


Three  Belgian  Houses  Are 

Acquired  in  Latest  Moves 

Abroad 

Brussels    —    M-G-M    continues    its 
'  theater  campaign.     Three  more   Bel- 
gian theaters  have  been  acquired,  one 
:ach  in   Brussels,  .Ghent  and   Charle- 
oi. 


M-G-M  is  becoming  increasingly 
active  in  the  exhibition  field  abroad. 
In  conjunction  with  Leon  Gaumont, 
a  chain  of  theaters  will  be  built  in 
France,  modeled  after  the  Capitol 
in  New  York. 

In  Brazil,  forty-four  theaters  have 
passed  to  the  control  of  the  organi- 
zation as  the  result  of  a  deal  recent- 
ly closed  by  Louis  Brock.  Other 
moves  in  the  South  American  field, 
undoubtedly  in  the  Argentine,  are 
anticipated  shortly. 


"Metropolis"    Opens 

Characterizing  it  as  the  "costliest 
and  most  ambitious  picture  ever 
screened  in  Europe,"  a  special  dis- 
patch to  "The  New  York  Times" 
records  the  opening  of  "Metropolis" 
at  the  Ufa  Palace,  Berlin.  "What- 
(Continued  on  Page  3) 

Chains 

Operators  of  theater  chains  in  the 
United  States  and  Canada  have  been 
compiled  in  the  final  form  in  which 
they  will  appear  in  the  1927  FILM 
YEAR  BOOK.  This  record  repre- 
sents a  two  months'  effort.  Typo- 
(Continned    on    Page    2) 


"Roxy"    Moves   to   Theater 

Roxy  Theaters  Corp.  has  moved 
its  offices  into  the  theater  building, 
113  W.  50th  St.,  where  temporary 
quarters  have  been  taken  in  the 
dressing  rooms.  S.  L.  Rothafel  still 
maintains  his  studio  at  Steinway 
Hall  and  his  office  at  383  Madison 
Ave.  He  is  now  selecting  his  musi- 
:al  staff  and  theater  personnel  which 
will  comprise  500. 


Sennett-Pathe  Split? 

Los    Angeles — "The    Record"    de- 
lares    Mack   Sennett   has   split   with 
Pathe.    No  statements  can  be  secured. 


Storey  At  N.   Y.  Conference 

J.  E.  Storey,  assistant  general  man- 
iger  of  Pathe,  in  charge  of  produc- 
:ion  on  the  West  Coast,  arrived  in 
Mew  York  yesterday  for  a  conference 
vith  Elmer  Pearson. 


FILM  THEATER  GUILD 

UNDER  WAY  IN  AKRON 

Better     Films     Movement 

Under  Guidance  Of  Ohio 

Society  Folks 

Akron,  O. — A  Theater  Guild,  com- 
posed of  Akron  society  men  and 
women,  is  co-operating  with  I.  Fried- 
man and  M.  Bryer,  owners  of  a  chain 
of  theaters,  to  promote  the  Little 
Theater  idea.  Friedman  and  Bryer 
have  donated  the  Waldorf  to  the  plan 
which  is  to  present  high  class  artistic 
productions  regardless  of  box  office 
value    or    country    of    origin.      These 

{Continued  on   Page   3) 


U.A.  Signs  Writers 

Los  Angeles — John  W.  Considine, 
Jr..  has  signed  F.  Scott  Fitzgerald, 
novelist,  to  write  originals  for  United 
Artists.  He  will  leave  immediately 
for  Hollywood,  where  his  first  story 
will  be  for  Constance  Talmadge.  Two 
more  writers,  Donald  McGibney  and 
(Continued    on    Page    2) 


Would  Abolish  Tax 

Winnipeg — Abolition  of  the  amuse- 
ment tax  in  Manitoba  will  be  sought 
when  the  Provincial  Legislature  be- 
gins its  1927  session.  One  effort  will 
be  sponsored  by  the  Winnipeg,  Allied 
Trades  and  Labor  Ass'n.  which  has 
adopted  a  resolution  urging  the  repeal 
of  the  law.  Projectionists  in  the  or- 
ganization brought  about  this  action. 


Will  Build  at  Nelson,  B.  C. 

Nelson,  B.  C. — Famous  will  erect 
a  house  on  Victoria  St.,  construction 
starting  early  next  spring. 


Mandelbaum  Sells  Out 

Toledo — E.  Mandelbaum,  author  of 
the  franchise  plan  on  which  the 
original  First  National  Exhibitors 
Ass'n.  was  founded  has  sold  his  in- 
terest in  the  Temple,  Toledo,  to  Oscar 
Smith,  and  has  gone  to  California  for 
the  winter. 


Joint    Cleveland    Runs 

Cleveland — Twenty-seven  theaters 
will  play  "The  Nervous  Wreck"  day 
and  date  run  the  week  of  Jan.  30. 


Charnas  Denies 

Cleveland — Harry  Charnas  has  not 
severed  connections  with  the  Standard 
Film  Service  Co.  He  is  still  president 
and  expects  to  continue.  Neither  has  he 
any  immediate  plans  for  joining  the 
Warners,  although  there  was  a  report 
to  that  effect.  Charnas  made  this 
statement  before  leaving  for  Cali- 
fornia on  a  vacation. 


Safeguarding  N.  Y. 

Admitting  that  a  panic  may 
occur  anywhere  under  circum- 
stances similar  to  those  at  the 
Montreal  catastrophe  Sunday, 
William  F.  Quigley,  Commis- 
sioner of  Licenses  for  New 
York,  yesterday  said  that  every 
precaution  is  being  taken  to 
prevent  such  a  disaster.  Vigi- 
lance exercised  by  the  fire  and 
license  departments  is  rigid  in 
nature  and  tends  to  minimize 
possibilities    of   fire    panics. 


MONTREAL  EIRE  MAY 
CAUSE  LAW  CHANGE 


Quebec  May  Revise  Rules 

Governing  Admittance 

Of   Children 

Montreal — Changes  in  the  Quebec 
law  governing  the  admittance  of 
children  to  picture  theaters  are  prob- 
ably contingent  upon  the  results  of 
an  inquiry  started  yesterday  by  S. 
W.  A.  Orr,  director  of  theater  in- 
spection for  Ontario,  to  ascertain  the 
circumstances  attending  Sunday's 
tragedy  at  the  Laurier  Palace. 

The  Montreal  Theatrical  Man- 
(Continued  on  Page  3) 


Introduce  Bills 

The  trade  is  interested  in  the  intro- 
duction into  the  Legislature  at  Albany 
of  two  bills  which,  if  passed,  would 
affect  theaters.  They  are  both  spon- 
sored by  Assemblyman  Edward  D. 
Coughlin  of  Kings,  a  Democrat.  One 
would  make  it  a  misdemeanor  to 
(.Continued  on  Page  3) 


F,  and  R.  in  Northfield 

Northfield,  Minn. — Negotiations  for 
the  purchase  of  the  Grand,  this  city's 
only  theater,  to  have  been  opened 
between  E.  C.  Dilley,  and  F.  and  R. 


Seek  Lower  Taxes 

Washington — The  Dep't  of  Com- 
merce reports  that  agitation  to  have 
German  theater  taxes  reduced  con- 
tinues. In  many  quarters,  this  is  held 
necessary  before  the  German  ex- 
hibition industry  can  become  econom- 
ically sound. 


VITAPHONE  ROYALTY 
10  CTS.  SEAT  WEEKLY 


Estimate    350    Devices    to 

Be  Installed  During 

Current  Year 

A  royalty  of  10  cents  a  seat  per 
week  will  be  charged  by  the  Vita- 
phone  for  use  of  its  equipment  in  ad- 
dition to  the  cost  of  installation  and 
film  rental.  The  royalty  will  be  kept 
by  the  Vitaphone  organization.  As 
yet  cost  of  installation  has  not  been 
definitely   approximated. 

Estimate  is  made  that  350  Vita- 
phones  will  be  installed  during  1927. 
(Continued  on  Page  3) 


Ginsberg  in  London 

London — Henry  Ginsberg  is  here 
while  on  a  tour  of  European  ex- 
changes distributing  Sterling  product. 


Periscope  Idea 

Merchau  Projector,  Non-Intermittent 
Principle,  Shows  Flawless  Work 

In  Six  Months  Operation 
For  the  first  time  since  the  installa- 
tion of  the  imported  German  projec- 
tion machines  in  the  Capitol,  Major 
Bowes  yesterday  delineated  the  es- 
sential principle  of  their  mechanism, 
which  is  responsible  for  the  soft  regis- 
(Continued    on    Page    2) 

Drop  "Blue  Laws"  Test 

Orange,  N.  J.  —  An  attempt  to 
force  a  showdown  on  the  Sunday 
closing  law  has  been  abandoned  by 
Michael  Steinberg,  attorney  for  a  lo- 
cal theater.  In  an  effort  to  test  the 
"blue    laws"    he    had    obtained    war- 

(Continued    on    Page    2) 


Another  U.  A.  Release 

United  Artists  will  release  one 
more  picture  this  year,  a  Caddo  pro- 
duction supervised  by  John  W.  Con- 
sidine, Jr.,  and  titled  "Two  Arabian 
Nights."  Lewis  Milestone  is  direct- 
ing, with  William  Boyd  heading  the 
cast.  James  T.  O'Donohue  adapted 
Donald   McGibeny's   magazine   story. 


Color  Film  for  Tiffany 
Colorart    Pictures,    Inc.,   has   com- 
pleted  a   one-reel  fashion   picture   in 
tcehnicolor  titled  "Clothes  Make  the 
Women/'  which  Tiffany  will  handle. 


French  Merger 

Washington — Soviete  des  Cinero- 
mans  has  absorbed  Societe  Pathe- 
Westi,  according  to  advices  to  the 
Dep't  of  Commerce.  The  latter  com- 
pany has  been  dissolved. 

Barrymore  Premier  in  London 

London — "What  A  Man  Loves," 
starring  John  Barrymore,  will  open 
at  the  Hippodrome  Jan.  25. 


THE 


•3WH 


DAILY 


Wednesday,  January  12,  1927 


■THE 

{^NEWSPAPER 
/FILMDOM 


VoLXXXIX  No.  10  Wednesday,  Ian.  12, 1927  Price 5 Cents 


JOHN  W.  ALICOATE 


Publisher 


Published  daily  except  Saturday  and  holidays 
at  1650  Broadway,  New  York,  N.  Y.,  and 
copyright  (1927)  by  Wid's  Films  and  Film 
Folk,  Inc.  J.  W.  Alicoate,  President  and 
Treasurer;  Maurice  D.  Kann,  Editor;  Don- 
ald M.  Mersereau,  Business  and  Advertising 
Manager;  Ralph  Wilk,  Traveling  Represen- 
tative. Entered  as  second-class  matter  May 
21,  1918,  at  the  post-office  at  New  York, 
N.  Y.  under  the  act  of  March  3,  1879. 
Terms  (Postage  free)  United  States,  outside 
of  Greater  New  York,  $10.00  one  year;  6 
months,  $5.00;  3  months  $3.00.  Foreign, 
$15.00.  Subscribers  should  remit  with  order. 
Address  all  communications  to  THE  FILM 
DAILY,  1650  Broadway,  New  York,  N.  Y. 
Phone  Circle  4736-4737-4738-4739.  Cable  arl 
dress:  Filmday,  New  York.  Hollywood, 
California — Harvey  E.  Gausman,  Ambassa- 
dor Hotel:  'Phone,  TTrexel  7000  and  Wash- 
ington 9794,  London — Ernest  W.  Fredman, 
The  Film  Renter,  58,  Great  Marlborough  St., 
London,  W.  I.,  Paris — La  Cinematographic 
Francaise,   5,   Rue   Saulnier. 


Financial 


The  film  market  continued  its  tendency  of 
fractional  breaks  in  price,  with  Eastman 
Kodak  a  brilliant  exception.  This  stock 
jumped  254  points  on  a  negligible  turn-over. 
From  point  of  sales  Loew's  Inc.,  was  the 
most  active  factor,  6,600  shares  changing 
hands   to  a    ^    drop. 


Periscope  Idea 

(Continued   from   Page    1) 

ter  and  total  absence  of  flickering  of 
the  minutest  kind. 

"Our  first  intimation  of  the  im- 
proved quality  of  the  images  on  the 
screen"  stated  Bowes,  "came  from  the 
sicians,  who  commented  on  the 
added  felicity  to  the  eyes.  The  mu- 
sicians, sitting  so  close  to  the  screen, 
were  in  a  position  to  appreciate  this. 
By  the  same  token,  the  patrons  out 
front,  even  in  better  vantage  points, 
get  the  benefits  of  the  net  result." 

He  went  on  to  describe  the  prin- 
ciple of  projection,  which  by  the  oper- 
ation of  revolving  mirrors  "fades  in" 
the  frames  of  film,  instead  of  throw- 
them  on  in  a  sharp  focus  with  inter- 
mittent movement.  In  turn,  these 
mirrors  reflect  the  frame  to  another 
mirror  through  a  funnel  something  on 
the  style  of  a  periscope,  whence  it  is 
finally  projected  to  the  screen. 

The  merits  achieved  by  this  method 
are  (1)  the  breaking  up  of  the  hard 
blue  light  attributable  to  high  inten- 
sity arc  lamps;  (2)  the  lack  of  strain 
on  film  due  to  the  elimination  of  the 
intermittent  movement;  (3)  a  soft, 
almost  amber  light  because  of  the 
softening  action  of  the  mirrors.  Ernst 
Lutz  of  Baden,  Germany,  is  inventor 
of  the   machine. 


A    Little 

from    "L  o  t  s* 


By  RALPH  W1LK 


Quotations 


High 

4454 


Low     Close 


Am.    Seat.    Vtc 

•Am.    Seat.    Pfd...    . 

*Balaban    &    Katz 

♦Bal.  &  Katz  Vtc.  ... 
Eastman  Kodak  ...122 
Famous  Players  ..113 
*Fam.    Play.    Pfd.. 

Film    Inspect 

•First  Nat'l  Pfd.. 
Fox  Film  "A"  .  .  . 
*Fox  Theaters  "A" 
Intern'l    Project.     .  . 

Loew's,    Inc 

•Metro-Gold.  Pfd.. 
M.  P.  Cap.  Corp.. 
Pathe  Ecxh.  "A". 
Paramount    B'way.  . 

ttRoxy    "A"     

ttRoxy    Units     

ttRoxy  Common  . 
ttSkouras  Bros.  . 
••Stan.  Co.  of  Am. 
Trans-Lux  Screen   . 

•Univ.     Pict.     Pfd 

•Universal  Pictures  .... 
Warner  Pictures  .  30^ 
Warner    Pict.    "A".   41  ii 


44 


454 

7\  " 

49'/2 

iiii 

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99"/ 
30 
33'/ 

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954 
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73J4 

122 

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12154 
454 
100 

7054 

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1254 

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Sales 

200 


20 

3,800 

"ioo 
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'ioo 

6,600 

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100 
133 


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3054 
4054 


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100 


500 
5,100 


•  Last   Prices   Quoted       t  Bond   Market 
••  Philadelphia   Market     tt   Bid   and   Ask 


When  you  think  of 

INSURANCE 

you  are  thinking  of 

S  T  E  B  B  I  N  S 

Specialists  in  Motion  Picture 

and  Theatrical  insurance  for 

the  past  fifteen  years 


Arthur  W.  Stebbins  &  Co.,  Inc. 
1140  Broadway  N.  Y.  C. 

Bryant  M4« 


Drop  "Blue  Laws"  Test 

(Continued  from  Page f  1) 
rants  for  26  violators,  ranging  from 
a  taxicab  chauffeur  to  a  florist.  How- 
ever, he  found  that  aside  from  the 
"blue  laws"  the  theater  license  con- 
tains a  clause  which  expressly  for- 
bids Sunday  performances.  Conse- 
quently the  26  complaints  have  been 
dropped. 

Veidt  Arriving  Jan.  24 
Conrad  Veidt  arrives  on  the 
Deutschland  Jan.  24  and  immediately 
leaves  for  Hollywood  to  start  work 
in  "The  Man  Who  Laughed"  for 
Universal. 

Russian  Actress  Joins  Famous 

Vera  Veronina,  Russian  actress  who 
has  been  brought  to  this  country  by 
Famous,  in  about  one  week  leaves  for 
Hollywood  where  she  will  work  under 
the  supervision  of  Erich  Pommer. 
with  whom  she  was  associated  at 
Ufa. 


A  FEW  years  ago,  Neil  Hamilton 
became  interested  in  magic  while 
working  in  "Isn't  Life  Wonderful." 
He  was  in  Germany  at  the  time  and 
met  many  magicians.  Now  his  stock 
of  magic  tricks  is  quite  complete  and 
he  has  developed  into  a  clever  enter- 
tainer. He  and  Adam  Hull  Shirk 
of  Hollywood  have  much  in  common, 
Shirk  being  one  of  the  best  magicians 
in  the  country. 

*  *         * 
Italian  day  laborers  working 

near  the  Paramount  Long  Is- 
land studio  are  giving  passers- 
by  lessons  in  enthusiasm. 
Yesterday,  in  the  bitter  cold, 
the   workmen   sang   native 

songs. 

*  *         * 

We  are  hoping  that  Philip 
Strange  will  attend  the  next 
film  golf  tournament.  He  is  un- 
usually proficient  on  the  links. 

*  *         * 

Ed  Wynn  has  opened  a  "hat  shop" 
at  the  Paramount  studio.  His  collec- 
tion of  headgear  consists  of  the  vari- 
ous straws,  felt  and  other  chapeaux 
he  has  used  in  his  stage  comedies. 
His  screen  story,  "Rubber  Heels,"  is 
not  by  O' Sullivan. 

*  *         # 

By  the  way,  the  Todds  will  be 
rather  numerous  in  the  Wynn  pic- 
ture. Thelma  Todd  is  the  lead  op- 
posite Wynn,  while  David  Todd,  no 
relation,  will  be  assistant  to  Victor 
Heerman,  the  director. 


U.A.  Signs  Writers 

(Continued   from   Page    1) 

Wallace  Smith,  have  also  been  signed. 
The  former's  first  original  will  be  a 
story  featuring  Estelle  Taylor. 
Smith,  who  has  just  finished  the 
adaptation  of  "The  Dove"  for  Norma 
Talmadge,  will  write  the  Constance 
Talmadge  story  which  will  follow 
Fitzgerald's  yarn. 


Chains 

(Continued    from   Page    1) 

graphically,  the  list  has  been  ar- 
ranged so  that  a  quick  examination 
will  convey  to  the  reader  the  high- 
lights of  the  information  he  is  seek- 
ing. 


Harvey  with  Fox  News 
E.   L.   Harvey,  newspaper  publicity 
writer,    has    joined    the    staff    of    Fox 
News. 


Dwan  Returns  to  New  York 
Allan   Dwan   has  returned   to   New 
York    from     Florida    preliminary    to 
starting  work  on  "The  Joy  Girl,"  Fox 
picture',  early  in  February 


Manager  Elected  Alderman 
Hamilton,   Ontario—  H.   E.   Wilton, 
manager  of  the   Strand,  has  been  re- 
elected an  alderman  of  the  city  coun- 
cil for  1927. 


The   finishing   touch   of   refinement   on 

an   elaborate   production   is   the 

handcoloring   by 


Aa. 


The  Perfect  Handcoloring  of  Film 
528   Riverside   Drive  .Telephone 

New  York  Morningside  1776 


Chromos  Trading  Company 

1123    BROADWAY 

Our  resources  enable  us  to  close  transact- 
ions speedily.  Have  you  a  worthwhile  financ- 
ing proposition  to  submit?  Strictest  confidence 
assured  in  all  dealings. 


Suite  1207-8 


'Phone  Watkins  4522 


Swanson   Changes   Film   Title 

Gloria  Swanson's  first  production 
for  United  Artists  will  be  released 
in  February  under  the  title  of  "The 
Love  of  Sunya,"  its  working  title 
having  been  "Sunya."  


"OUROAMCOMfDY" 

HAL  ROACH  present* 

H/S  fiASC/rt-S  'h 

—  vv-4- 


This  is  a  "Cornerblock"  cut  furnished 
FREE  for  all  Pathecomedies  at  your 

Exchange. 


John  D.Tippett,  Inc. 

Raw  Stock 

Negative  and  Positive 

All  Colors 


1540  Broadway 
New  York  City 


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6040  Suoset  Blvd. 
Hollywood,  Calif. 

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INCORPORATED 

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NEW  YORK 


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DAILY  nPS  WHICH  MEAN  DOUAOS  FOR  SHOWMEN 


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"The  Great  K  &  A  Train  Robbery" 
(Fox) 

Arranged  a  tie-up  with  a  toy  store 
that  was  exhibiting  a  toy  electric 
train  in  its  window.  The  theater 
manager  was  allowed  to  put  a  few 
decorations  of  his  own  in  the  win- 
dow consisting  of  stills,  insert  cards, 
and  window  cards  announcing  the 
title  of  picture,  name  of  theater,  and 
play  dates.  The  window  drew  a 
crowd  at  all  times — and  the  theater 
cards  were  very  much  in  prominence. 
— James  Cartledge,  Alhambra,  Char- 
lotte, N.   C. 


"Michael   Strogoff" 
(Universal) 
j       Tied  up  with  the  Postal  Telegraph 
jk,    which    gave    excellent    window    dis- 
tjl|.  i  plays,    enclosed    dodgers    with    mes- 
sages   and    permitted    their    boys    to 
=    wear  hat  bands  announcing  "'Michael 
Strogoff,'  the  messenger  of  the  Czar." 
The  boys  were  told  that  if  they  kept 
their  bands  all  week   they  would   be 
given  tickets  to  the  next  week's  show 
at  the  Aladdin.     The  hat  bands  stay- 
ed in  the  hats  and  the  theater's  mes- 
sage  went   into   every  bank   and   big 
office   in  the   city. — Aladdin,    Denver. 


"Senor  Daredevil" 
(First  Nat'l) 
About  125  boys  belonging  to  a 
local  bicycle  club  attended  the  Sat- 
urday morning  performance  en  masse. 
The  boys  met  at  their  headquarters 
and  marched  to  the  theater  in  a  body, 
the  tickets  for  these  boys  having  been 
purchased  by  one  of  the  local  bi- 
cycle dealers.  Across  the  entire  lob- 
by, suspended  from  the  marquee, 
was  placed  a  streamer  of  cut-outs  of 
Ken  Maynard  on  horseback;  one  let- 
ter being  placed  on  each  of  these 
cuts-outs  and  spelling  out  the  name 
"Ken  Maynard." — F.  J.  Miller,  Mod- 
jeska,  Augusta,  Ga. 


"The   Sheik" 

(Paramount) 
Opened  campaign  four  weeks  be- 
fore play  date  by  having  two  house  at- 
taches in  the  lobby  asking  patrons  to 
sign  a  printed  request  slip  addressed 
to  Paramount  stating  that  they  would 
like  to  see  Rudolph  Valentino  in 
"The  Sheik"  again.  Names  with  ad- 
dresses were  signed  to  these.  Stunt 
went  so  strong  that  it  was  necessary 
to  print  another  batch  of  request 
slips.  In  addition  to  getting  patrons 
all  set  for  the  feature,  secured  a 
dandy  mailing  list.  Three  or  four 
days  before  showing,  each  person 
who  signed  a  request  received  a  pos- 
tal card  from  New  York  stating  that 
the  picture  was  scheduled  to  show  on 
a  certain  date_.  Cards  were  addressed 
by  the  theater  and  sent  to  New  York 
for  the  postmark. — W.  H.  Bergmann, 
Lake,  Omaha. 


Becoming  Lieutenant-Governor 

Toronto — W.  D.  Ross,  a  director 
of  Famous  Players  Canadian  Corp., 
will  be  sworn  in  as  lieutenant-gover- 
nor of  Ontario  early  in  February.  He 
will  serve  a  term  of  five  years  in  this 
important  office. 


Film  Theater  Guild 
Under  Way  In  Akron 

(Continued   from   Page    1) 
performances  are  given  after  midnight 
with  an   admission   tax  of  $1.10. 

It  has  been  tried  out  and  found 
successful.  On  Friday  night  the  Guild 
presented  the  Russian  film,  "Polikush- 
ka"  before  a  capacity  audience.  Mrs. 
Georgia  Moffett,  secretary  of  the 
Cleveland  Film  Board  of  Trade  at- 
tended and  made  an  address  offering 
the  assistance  and  co-operation  of  the 
Hays  organization  in  furthering  the 
Guild,  which  is  conducted  along  ex- 
clusive lines.  Its  membership  is  by 
invitation.  The  society  of  Akron  are 
leaders  in  the  movement  and  are  earn- 
est in  their  interest  to  procure  pic- 
tures of  the  highest  artistic   value. 

Friedman  started  the  ball  rolling 
which  resulted  in  the  organization  of 
the  Theater  Guild.  He  is  now  as- 
sociated with  it  only  in  an  advisory 
capacity.  He  gets  the  pictures  they 
want  to  see.  He  provides  the  enter- 
tainment. They  provide  the  audience. 
It  has  increased  interest  in  all  pictures 
and  has  gone  far  in  educating  the 
public  in  what  is  being  done  in  the 
industry  all  over  the  world. 


Introduce  Bills 

(Continued    from    Page    1) 

charge  more  for  tickets  on  Saturdays, 
Sundays  and  holidays  than  is  charged 
on  other  days,  except  with  the  ap- 
proval of  the  Bureau  of  Licenses.  The 
other  measure  would  prohibit  the  sale 
of  tickets  to  places  of  amusements 
in  excess  of  seating  capacity,  except 
that  standing  room  tickets  might  be 
sold  as  regulated  by  a  local  law  or 
ordinance. 


"Metropolis"    Opens 

(Continued   from   Page    1) 

ever  success  this  extraordinary  pro- 
duction may  achieve  throughout  the 
world  will  be  due  to  its  mechanical 
rather  than  to  its  human  aspect,"  the 
paper  comments.  Continuing  the 
report  says: 

"The  grandiose  artistry  of  the  vast  en- 
gines, with  which  Fritz  Lang,  film  director, 
portrays  the  grim  civilization  of  the  indus- 
trial future,  is  gripping  in  the  extreme... 
Lang's  conception  of  this  futuristic  Tower 
of  Babel  is  a  superb  stroke  of  the  imagina- 
tion. .  .The  enthusiasm  of  the  audience  rose 
to  great  heights  only  in  the  really  over- 
whelming scenes  of  the  stark  inferno  of  ma- 
chinery." 


Lasky  Article  on  Survey 
A  survey  to  solve  the  problem  of 
vocational  misfits,  to  be  published 
by  the  George  H.  Doran  Co.,  in- 
cludes an  article  by  Jesse  L.  Lasky, 
speaking  for  the   industry. 


Columbia  Set  in  Far  East 

With  the  sailing  from  Vancouver 
of  V.  Garfield  Madden,  of  Madden 
&  Co.,  of  Tokyo,  it  becomes  known 
that  this  firm  has  become  franchise- 
holders  for  Columbia  in  Japan  and 
her  Far  East  dependencies. 


Daylight   Saving   for   Toronto 

Toronto — Local  exhibitors  received 
a  setback  when  the  voters  at  the  an- 
nual civic  elections  decided  more 
than  two  to  one  in  favor  of  daylight 
saving  for  the   next   five   years. 


"Imagine  a  book  of  one 
thousand  pages,  each  of 
compelling  interest  to 
everyone  in  the  picture 
biz.  Imagine  over  four 
hundred  pages  of  film 
advertising  in  one  vol- 
ume. Imagine  working  a 
full  year  to  get  it  out. 
Well  you  won't  have  to 
imagine  it  long  for  it's 
coming  and  it's  the  1927 
FILM  YEAR  BOOK 
and  it'll  be  on  your  desk 
'-eforei  the  month  is  over." 


Vitaphone  Royalty 

10c.  Seat  Weekly 

(Continued    from    Page    1) 
Fifty  have  been  introduced  up  to  tin 
present    time.      Houses    receiving    tht 
equipment    approximate     2,000    seat1 
each.     A  Vitaphone  score  for  "Whei 
A    Man    Loves"    has   just    been    com 
pleted  and  work  starts  next  week  oi 
the    synchronizing    of    the    music    ar- 
ranged for  "The  Missing  Link,"  Syc' 
Chaplin's  lastest;  operations  going  oi 
at  the   old   Manhattan    Opera    House 
Artists    signed     for    the    program     ii 
connection   with   the    Barrymore   pic- 
ture  include    four    Metropolitan   stars. 
Marion  Tally,  Jean  Gordon,  Gigli  and 
Deluca,  and  Waring's  Pennsylvanians. 
An    effort    is    now    being   made    for    a 
house  in  which  to  open  "When  A  Man 
Loves." 


Contest  for   Roxy   Design 

S.  L.  Rothafel  is  conducting  a  com- 
petition for  an  unusual  design  of  the 
letters  "Roxy"  to  be  used  in  con- 
junction with  printed  matter  for  the 
new   Roxv. 


MacBride   to    Head    Censor   Board 

Toronto M.  M.  MacBride,  for- 
mer mayor  of  Brantford,  Ont,  is 
slated  for  the  chairmanship  of  the 
Ontario  Board  of  Censors,  by  Prem- 
ier Ferguson,  it  is  intimated.  The 
position  has  been  vacant  since  last 
spring  when  Major  A.  S.  Hamilton 
died. 


If  You  Are  in  the 


Market  for  Any  Kind  of 

MOTION  PICTURE 
APPARATUS 

CONSULT     USAND    SAVE 
MONEY 

SEND  tOR  OUR  PRICE  LIST 

tUIUMTCHByS 

ffllO  West   32*'St..Newyork.N.y.^* 


II 


Prion*    Perm*.    6564 

Motion  Picture  Department 


Montreal  Fire  May 
Cause  Law  Changes 

(Continued  from  Page    1) 

'ager's  Ass'n  held  a  relief  meeting 
and  later  announced  that  it  will  do 
everything  in  its  power  to  relieve  the 
sufferers  and  to  co-operate  with  city 
orncials  to  prevent  recurrence  of  such 
catastrophies  in  the  future.  The 
Launer  Palace  was  not  a  member  of 
the  organization. 

Archbishop  Gauthier  said-  "It  is 
impossible  to  believe  that  we  have 
legislators  at  Ottawa  who  allow  laws 
regulating  theaters  which  impair 
rather  than  protect  youth."  He 
spoke  at  funeral  services  held  at  the 
Church  of  the  Nativity  for  30  chil- 
dren who  were  victims  of  the  disas- 
ter A  crowd  of  5,500  people  of  all 
faiths  jammed  the  church  while  3  500 
more    waited    outside. 

No  more  than  four  or  five  of  the 
victims  should  have  been  admitted  to 
the  Launer  Palace  owing  to  their 
ages,  said  Coroner  McMahon,  who 
is  conducting  an  inquest. 

A  further  checkup  of  the  disaster 
reveals  that  in  addition  to  the  76 
persons,  mostly  children,  who  were 
suffocated  or  burned  to  death  30 
were  injured.  The  Coroner's'  in- 
quest has  adjourned  until  tomorrow 
morning,  but  the  inquiry  being  con- 
ducted by  the  Fire  Commissioner  is 
still    in    progress. 


Patrons    Calm    in    Theater    Fire 

About  150  patrons  filed  slowly  out 
of  the  Hertz,  134  Bowery,  at  Hester 
St.,  when  a  blazing  pile  of  film  char- 
red the  operator's  booth.  Herbert  E. 
Lardner,  projectionist,  whose  hair 
and  eyebrows  were  singed,  fought  the 
fire  with  an  extinguisher  until  the 
firemen   arrived.     Damage  slight. 


12th    House    for    Toronto    Chain 

Toronto  —  Eugene  Lefebvre  of 
Montreal  has  been  appointed  man- 
ager of  the  new  Rivoli  seating  1,700 
and  located  at  St.  Denis  and  Belan- 
ger.  This  is  the  12th  theater  to  be 
operated  by  Independent  Amuse- 
ments,  Ltd. 


The  largest,  most 
comfortable  and  con- 
venient projection 
rooms  in  New  York 


Have  your  pictures  screened 
in  the  best-equipped  projec- 
tion rooms.  No  overtime 
charge  for  projections  at  night 
to  our  regular  customers. 


OUR  PRICES  ARE  AS  LOW  AS 

THE  LOWEST— 
OUR  SERVICE  THE  HIGHEST 


Your  films  called  for  and 
returned  without  charge. 

SIMPLEX 
PROJECTION  ROOMS 

220  West  42nd  Street,  N.  Y.  C. 


WUconaiB  3770 


y 


FIRST  NAHONAL 

Showman  goes  to  the  Bank 

with 


COLLEEN  MOORE 

in  Twinkletoes 

CORINNE  GRIFFITH 

in  The  Lady  in  Ermine 

E     BLONDE 
SAINT 

with  Lewis  Stone  and 
Doris  Kenvon 


THE  PERFECT  SAP 

with  Ben  Lyon  and  Pauline  Starke 

JOHNNY   HINES 

in  Stepping  Along 

JUST   ANOTHER 
BLONDE 

with  Dorothy  Hackaill  and 
Jack  Mulhall 


Members  of  Motion  Picture  Producers  *n<t  Distributors  of  America  lnc.~Wlll  Hays  President 


JSfe  NEWSPAPER 
oyFILMDOM 


ALL  THE  NEWS 
ALL  THE  TIME 


VOL.  XXXIX     No.  11 


Thursday,  January  13,  1927 


Price  5  Cents 


It's  There 

THE  advance  reports  were 
correct.  The  whispered 
word  from  Hollywood 
about  "Flesh  and  the  Devil" 
hasn't  been  exaggerated.  No 
siree,  not  one  whit. 

At  the  Capitol  this  week,  it 
seems  that  all  of  New  York  is 
endeavoring  to  squeeze  in.  The 
John  Gilbert-Greta  Garbo  com- 
bination has  turned  out  to  be  a 
box-office  magnet  of  unusual 
proportions. 

Some  Reasons  Why 

One  of  the  interesting  sidelights 
of  this  particular  subject  is  this:  The 
romance  in  real  not  reel  life  between 
Garbo  and  Gilbert  has  excited  the 
public.  The  flappers  are  eager.  They 
want  to  see  the  kind  of  woman  one 
of  their  favorites  was  reported  en- 
amored of. 

But  discounting  this,  and  viewing 
the  production  as  such,  it  isn't  diffi- 
cult to  discover  why  it  is  a  pro- 
nounced draw.  Clarence"  Brown  has 
turned  out  a  splendid  effort.  Direc- 
tion is  noteworthy.  Story  extremely 
well  handled.  Atmosphere  superb. 
Settings  gorgeous.  Lightings  and 
photography   outstanding. 

And  the  cast!  Garbo  as  Felicitas, 
Gilbert  as  Leo  and  Lars  Hanson  as 
Ulrich  constitute  the  triangle.  Garbo, 
of  course,  is  the  acute  angle.  Their 
rendition  of  all  of  these  roles  is 
pretty  much  the  acme  of  artistry. 
The  title  conveys  an  excellent  idea 
of  the  subject  matter.  However,  it 
takes  the  unfoldment  on  the  screen 
with  delicious  touches  supplied  by 
director  and  cast  to  get  a  real  idea 
of  its  appeal.  •» 

On  Lake  Erie's  Shores 

Those  Cleveland  folks  must  be 
gluttons  for  punishment.  In  that  fair 
Ohio  city — already  one  of  the  most 
flagrant  of  overseated  towns — more 
theaters  are  talked  about. 

Perhaps  Cleveland  is  out  after  the 
crown  once  sought  by  a  big  circuit 
some  distance  from  New  York.  The 
plan  apparently  was  to  build  a  the- 
ater for  every  individual  in  the  state. 
Later,  when  the  figures  in  red  be- 
came too  alarming,  the  scheme  re- 
solved itself  into  a  program  for  every 
family  instead.  There  have  been 
plenty  of  headaches  then  and  now. 

KANN 


FAMOUS  PURCHASING 
"ABIE'S  IRISH  ROSE" 

Anne    Nichols    Play    Deal 

May  Be  Closed  Within 

Few    Days 

Famous  is  negotiating  for  the  film 
rights  to  "Abie's  Irish  Rose,"  Anne 
Nichols'  play  now  in  its  fifth  year 
on  Broadway.  Possibly  the  deal  will 
be  closed  late   this  week. 

Miss  Nichols  now  has  pending  a 
$3,000,000  suit  in  which  she  alleges 
that  Universal's  "The  Cohens  and 
the  Kellys"  is  a  plagiarism  of  her  play. 
It  is  reported  that  she  was  recently 
{Continued  on  Page  5) 


Five  "U"  Specials 

Five  specials  will  be  released  by 
Universal  in  1927-28.  The  pictures 
now  made,  in  production  or  to  be 
made,  are  "Uncle  Tom's  Cabin," 
"Show  Boat,"  "Love  Me  and  the 
World  Is  Mine,"  "The  Big  Gun"  and 
"The  Man  Who  Laughs."  These 
productions  will  supplement  five  or 
six  Reginald  Dennys,  28  Universal 
Jewels,  including  Hoot  Gibsons,  six 
Richard  Talmadges  and  a  schedule  of 
five-reel  Westerns  as  well  as  shorts. 


More  For  Cleveland 

Cleveland — Several  new  picture 
houses  are  reported  for  Cleveland. 
Henry  Lustig  is  said  to  have  one 
planned  for  Lake  Shore  Blvd.  at  E. 
152nd  St.  Another  is  to  be  designed 
for  State  and  Pearl  Roads.  George 
Meyers,  owner  of  the  property  an- 
(Continued  on  Page  5) 


Stars   As   A.M.P.A.   Guests 

Guests  at  today's  A.M.P.A.  lunch- 
eoji  will  be  Albert  Parker,  Lois  Wil- 
son, Neil  Hamilton  and  Francis  X. 
Bushman. 


Sutherland  Going  to  Coast 

Eddie  Sutherland  leaves  Saturday 
for  California  to  make  another  com- 
edy for  Famous.  He  has  just  com- 
pleted cutting  and  editing  his  latest, 
"Love's   Greatest   Mistake." 


Welsh  En  Route 

T.  A.  Welsh  of  Welsh-Pearson  Co., 
prominent  English  producer  is  en 
route  to  Hollywood  to  observe  pro- 
duction methods. 


Reubenson  After  Product 
R.  Reubenson,  of  the  Seventh  Ave., 
Film  Co.  Ltd.,  of  London  is  in  New 
York  seeking  product  for  England 
and  the  Continent.  Temporary  office 
with  James  FitzPatrick,  729  7th  Ave. 


Ten  Best  Poll  Ends 

The  nation-wide  poll  among 
motion  picture  critics  to  select 
the  ten  best  pictures  of  1926 
closed  last  night.  This  year's 
results  of  the  vote,  always  an 
outstanding  feature  of  THE 
FILM  YEAR  BOOK,  could 
not  be  determined  until  the  last 
ballots  had  been  received,  owing 
to  the  keen  competition. 

The  pictures  selected  will  be 
revealed  when  the  publication 
is  issued  late  this  month. 


SEVERAL  COMPANIES 
SEEK  SENNEU  FILMS 


Producer  Is  Rushing  Work 

On  Final  Series 

For  Pathe 

Hollywood  —  Mack  Sennett  is 
negotiating  with  several  distributing 
organizations  for  the  release  of  his 
comedies,  it  is  understood.  His  pres- 
ent contract  with  Pathe  calling  for 
about  two  series  of  12  pictures  each 
will  be  rushed. 

When  Sennett  was  in  New  York 
recently  on  a  business  trip  it  was 
understood  that  he  would  take  charge 
of  the  production  of  Pathe's  short 
subjects  on  the   Coast. 


Sprocket  Trouble 

Strand  Manager  Cites  Projectionist's 

Biggest    "Bugaboo"    and    Quotes 

Constructive    Remedy 

In  discussion  yesterday  on  what 
might  be  termed  the  projectionist's 
most  chronic  "bugaboo,"  Joseph  Plun- 
kett,  managing  director  of  the  Strand, 
mentioned  the  difficulties  usually  met 
with  in  "raw"  first  run  films,  which, 
(Continued  on  Page  5) 


Rialto    Gets    Lloyd    Film 

Harold  Lloyd's  "The  Kid  Brother" 
will  open  at  the  Rialto  Jan.  22,  fol- 
lowing "Sorrows  of  Satan." 


Aller    Heads    Laboratory 

Los  Angeles  —  Joseph  Aller  has 
been  elected  president  of  the  Roth- 
acker-Aller  Laboratories  which  have 
been  acquired  by  Consolidated  Film 
Industries. 


Ban  Chaplin  Advertising 

Quebec — All  posters  and  advertise- 
ments mentioning  Charles  Chaplin 
have  been  banned  in  local  theaters 
by   Major   Martin. 


MONTREAL  THEATERS 
MUST  MAKE  CHANGES 

New  Fire  Prevention  Aids 

May  Stop  Stage  Acts 

Temporarily 

Montreal — Local  picture  houses 
using  stage  shows  must  be  equipped 
with  the  same  fire  prevention  aids 
required  in  legitimate  houses,  fire  pre- 
vention officers  announced.  Theaters 
which  have  not  complied  by  today 
will  not  be  permitted  to  open. 

Continuing  the  inquiry  into  the 
tragic  Laurier  Palace  Fire,  Ameen 
Lewand,  proprietor,  admitted  that 
(Continued    on    Page    2) 


Few  Theater  Deaths 

"The  lives  lost  in  theater  accidents, 
based  on  attendance,  falls  rather  low 
in  percentage  when  compared  with 
other  unfortunate  mishaps,"  says  a 
statement  issued  by  the  M.  P.  T.  O. 
A.  yesterday,  commenting  on  the 
Montreal  disaster. 

In   part  the   statement   reads: 
"It   was   the  panic   which  caused  the  deaths 
(Continued   on   Page     2) 


Old  Films  At  Hippodrome 

"Ye  Movies  in  Ye  Olden  Days," 
prepared  by  J.  A.  Leroy,  and  embrac- 
ing old  motion  pictures  made  in  1896, 
is  included  in  the  Hippodrome's  pro- 
gram this  week. 


Test  Fireproof  Film 

A  new  non-inflammable  film,  in- 
vented by  H.  J.  Malabar  of  the 
Royal  Photographic  Society,  was 
successfully  tested  at  the  Tivoli,  ac- 
cording to  a  dispatch  to  "N.  Y.  Her- 
ald-Tribune." Exposed  to  conditions 
which  ordinarily  burn  film  the  gela- 
tinous coating  began  to  melt  but  the 
film  itself   neither  melted  or  burned. 

$780,265  In  Taxes 

Montreal  —  Patrons  of  Montreal 
theaters  paid  $780,265.37  in  amuse- 
ment taxes  during  1926,  the  annual 
report  of  City  Treasurer  Patrick  Col- 
lins shows.  This  was  an  increase  of 
$108,043  over  the  preceding  year,  in- 
(Continued    on   Page   2) 


To  Release  12  Two-Reelers 

Cranfield  &  Clarke  will  distribute  a 
series  of  12  two-reel  comedies  starring 
Al  Joy  and  directed  by  Joseph  A. 
Richmond.  "Nothing  to  Live  For" 
will  be  the  first  made  by  Ricordo 
Films,  Inc.,  to  be  released.  The  series 
will  be  continued  at  the  Coast. 


THE 


•c&?k 


DAILY 


Thursday,  January  13,  1927 


Vol.XXXIX  No.  11    Thursday,  Ian.  13.  1927   PriceSCents 


JOHN  W.  ALICOATE 


Publisher 


Published  daily  except  Saturday  and  holidays 
at  1650  Broadway,  New  York,  N.  Y.,  and 
copyright  (1927)  by  Wid's  Films  and  Film 
Folk,  Inc.  J.  W.  Alicoate,  President  and 
Treasurer;  Maurice  D.  Kann,  Editor;  Don- 
ald M.  Mersereau,  Business  and  Advertising 
Manager;  Ralph  Wilk,  Traveling  Represen- 
tative. Entered  as  second-class  matter  May 
21,  1918,  at  the  post-office  at  New  York, 
N.  Y.  under  the  act  of  March  3,  1879. 
Terms  (Postage  free)  United  States,  outside 
of  Greater  New  York,  $10.00  one  year;  6 
months,  $5.00;  3  months.  $3.00.  Foreign 
$15.00.  Subscribers  should  remit  with  order. 
Address  all  communications  to  THE  FILM 
DAILY,  1650  Broadway,  New  York,  N.  Y. 
Phone  Circle  4736-4737-4738-4739.  Cable  ad 
dress:  Filmday,  New  York.  Hollywood. 
California — Harvey  E.  Gausman,  Ambassa 
dor  Hotel:  'Phone,  Drexel  7000  and  Wash 
ington  9794,  London — Ernest  W.  Fredman, 
The  Film  Renter,  58,  Great  Marlborough  St.. 
London,  W.  I.,  Paris — La  Cinematographie 
Krancaise,   5.    Rue  Saulnier. 


Financial 


Famous  common  did  a  land-office  business 
on  turn-over,  15,500  shares  changing  hands 
at  a  1  %  decline.  The  preferred  issue  came 
within  <A  of  reaching  the  high  level  in  the 
history  of  the  stock,  100  shares  selling  at  a 
close  of  124->g.  Loew's,  Inc.  was  the  only 
other  comparatively  busy  stock,  with  3,300 
shares  going  over  the  counter  at  a  half-point 
drop. 


Quotations 

High 

Low 

Close 

Sales 

Am.    Seat.    Vtc. . . 

44^ 

44^ 

445* 

700 

"Am.    Seat.    Pfd.. 

43% 

"Balaban  &  Katz    . 

63 '/2 

*Bal.    &    Katz    Vtc 

73J4 

Eastman   Kodak    .  . 

130 

1285* 

130 

600 

Famous  Players   . . 

112H 

110J* 

1105* 

15,500 

Fam.    Play.    Pfd.. 

124-H 

1245* 

1245* 

100 

*FiIm    Inspect. 

454 

First    Nat'l.    Pfd.. 

98 

98 

98 

200 

Fox    Film    "A".  .  . 

71 

705* 

70  'A 

1,000 

Fox   Theaters    "A" 

23 

22^ 

22  K 

800 

Intern'l    Project.    . 

49 

48  J4 

48^ 

3,300 

Metro-Gold.    Pfd. 

25 '4 

25  K 

25J4 

100 

M.    P.    Cap.    Corp. 

125* 

Pathe    Exch.     "A". 

39 

39 

39 

300 

Paramount    B'wav 

99 

9854 

99 

16 

ttRoxy    "A"     

30 

28  y. 

•  •  • 

ttRoxy    Units     .  .  . 

32 

30 

ttRoxy   Common    .  . 

10 

9% 

Skouras     Bros. 

48 

48 

48 

"*Stan.   Co.   of   Am 

8354 

Trans-Lux   Screen 

8 

7-5* 

7/g 

400 

*Univ.    Pict.    Pfd.. 

98  y, 

"Universal    Pictures   .... 

37 

Warner    Pictures 

30*4 

30% 

30y 

200 

Warner    Pict.    "A" 

4 1& 

405* 

4054 

4,100 

*   Last    Prices   Quoted 

t  Bond 

Market 

**   Philadelphia   Market 

It   Bid 

and   Ask 

Medal  For  Eastman 

London — John  Eastman  has  been 
awarded  the  Progress  Medal,  regar- 
ded as  the  world's  highest  photo- 
graphic award,  presented  by  the  Royal 
Photographic  Society  of  Great  Britain. 


A  COMPLETE  1  ABORATOKY 
AND  TITLE  SERVICE 


NEW   YORK 
72)    7(1*   A\*. 


imm 


Few  Theater  Deaths 

(Continued  from  Page  1) 
as  present  information  reveals.  Would  that 
element  have  been  removed  if  adult  chaperons 
accompanied  the  children  ?  Maybe  a  few  more 
mature  minds  might  have  calmed  the  fears 
of  the  children  and  held  them  in  place.  But 
adults  have  often  given  way  to  panics  with 
disastrous  results,  as  evidenced  in  the  news- 
paper   reports  of  this  disaster." 

"The  situation  is  deplorable  in  every  way. 
We  sincerely  regret  it.  It  more  firmly  fixes 
our  resolve  as  theater  owners  that  as  we  have 
made  every  possible  move  for  safety  we  will 
continue  to  make  that  the  leading  factor  in 
theater    construction    and    operation." 


No  Vitaphone  in  Cleveland 
Cleveland — "Don  Juan"  opens  its 
local  engagement  at  the  Stillman  Jan 
23,  without  the  Vitaphone.  No  con- 
tracts have  been  made  for  Vitaphoiu 
presentation   in    Cleveland. 


Robert    Kane,    Sr.    Dead 

Robert  Kane,  father  of  Robert  T 
Kane,  First  National  Producer,  is 
dead  in  Buffalo. 


Stern    Bros.    Sign    Snookums 

Stern  Bros,  have  signed  Snookums, 
baby  star  in  "The  Newlyweds  and 
Their  Baby"  comedies  to  a  long- 
term  contract. 


New  First-Run  for  Toledo 

Toledo — George  Fleischman,  owner 
of  the  World  and  Atlas  is  said  to  be 
having  plans  made  for  a  new  first- 
run  house  here.  Report  says  it  will 
be  just  beyond  the  downtown  sec- 
tion, but  the  exact  location  has  not 
been  announced. 


Famous  Building  At  Seattle 
Seattle — Construction  has  started 
on  a  $2,100,000  theater,  business  and 
apartment  building  for  Famous  at 
9th  Ave.  and  Pine  St.  L.  N.  Rosen- 
baum  and  S.  L.  Hammons  are  con- 
tractors.  

Redeeming  Amer.  Seating  Preferred 
The  American  Seating  Corp.  has 
authorized  redemption  of  convertible 
cumulative  preferred.  A  total  of  80,- 
000  shares  of  this  class  was  offered 
June  25,  1926,  of  which  a  substantial 
proportion  has  been  converted  into 
common.  The  preferred  will  be  re- 
tired as  of  Feb.  14  next,  but  may  be 
converted  into  common  share  for 
share  on  or  before  the  tenth  day 
prior  to  redemption  or  Feb.  4.  The 
convertible  cumulative  preferred  was 
offered  by  a  banking  group  headed 
by  Prince  &  Whitely,  at  $37.50  per 
share  and  accrued  dividends,  and  is 
redeemable  at  $40  per  share  and  ac- 
crued dicidends.  The  common  is 
now  quoted  around  $44. 


Exhibitors' 
Daily  Reminder 


Keep  a  copy  of  the 
FILM  YEAR 
BOOK  handy.  It 
will  answer  many 
questions  for  you 
every  day. 


Montreal  Theaters 
Must  Make  Change 

(Continued    from    Page    1) 

there  had  been  complaints  at  both  that 
theater  and  the  Mainsoneuve  on  On- 
tario St.,  which  he  also  operates,  be- 
cause he  permitted  in  unaccompanied 
children  under  16.  Testimony  re- 
vealed that  patrons  were  standing  in 
the   rear  aisles  of  the  balcony. 


New  Canadian  Chain 

Toronto — Sam  Bloom  and  Sam 
Fine  are  organizing  a  new  chain  to 
be  called  the  B.  &  F.  Circuit.  The 
nucleus  of  chain  will  be  the  following 
houses  owned  by  its  organizers:  Dan- 
forth,  Plaza,  Mavety,  Christie  and 
Toronto.  To  this  will  be  added  sev- 
eral houses  in  which  Famous  has  been 
interested,  including  the  Teck,  Beaver, 
Classic,  York  and  a  new  house  which 
is  being  completed  at  Main  St.  and 
Danforth   Ave. 


$780,265  In  Taxes 

(Continued   from   Page    1) 

dicating     a     substantial     increase     in 
business   in    1926. 

The  city  also  had  a  revenue  of 
$5,965  in  fines  imposed  upon  exhib- 
itors or  theater  employees  for  alleged 
evasions  of  the  amusement  tax  by- 
law and  other  infractions. 


Hutchinson  in  New   York 

Charles  Hutchinson  is  in  New 
York  with  a  print  of  "Flying  High," 
Lumas  picture  featuring  William 
Fairbanks.     At  the   Astor. 


"Night  of  Love"  for   Strand 
"The  Night  of  Love,"  with  Ronald 
Colman   and   Vilma   Banky,  opens  at 
the  Strand  Jan.  22. 


"Flesh  and  the    Devil"   Hold-Over 

"The   Flesh  and  the  Devil"  will  be 
held  at  the  Capitol  for  a  second  week. 


NO  WORRY   COMPLEX 

Mental    anguish    must    come    with     exposure    to    financial    hazard. 

For  the  premium,  your  Insurance  Policies  should  accomplish  a  com- 
plete transfer  to  the  Insurance  Companies,  of  both  the  financial  hazaid 
and   the  mental  anguish. 

In  this  respect,  our  clients  do  not  have  the  worry  complex  because 
they    know   we   know    our   business. 


illSKBERT  KvEtaEVSTEIW  ۩, 


INCORPORATED 


II  l/M  '  1  ?  f:T^?T^TTT.  I  M  ^  ;  i-rlj 


80    MAIDEN    LANE.    N.    Y.    C. 


Telephone    John    J080 
■»!>■■■■ !■■■ 


Two    Houses    For    Wautatosa,    Wis. 

Wauwatosa,  Wis. — Two  theaters, 
with  an  aggregate  cost  of  $450,000, 
will  be  erected  here,  one  across  from 
the  other.  One  house  will  seat  1,500 
and  will  cost  $250,000.  It  will  be  erec- 
ted by  the  Senate  Theater  Co.,  com- 
prising local  business  men.  The  other 
theater  will  represent  an  outlay  of 
$200,000  and  will  seat  1,100.  It  will 
be  erected  for  the  Badger  Amusement 
Co.  which  has  leased  the  property 
for   15  years. 


Build  Studio  Near  Toronto 
Toronto — C.  W.  Montrose  is  erec- 
ting a  studio  opposite  the  Oakville 
Golf  Club  and  plans  to  produce  two- 
reel  dog  dramas.  Camerawork  will 
be  done  by  Harry  Druker  and  Jack 
Lilie.     Production  starts  Feb.   1. 

mmecoAmr 

HAL  ROACH   Resents 


///S  MSC/H.S  't 


This  is  a  "Cornerblock"  cut  furnished 
FREE  for  all  Pathecomedies  at  your 
Exchange. 


Original  Negatives  of  Everything 
in  Motion  Picture  Stock  Shots 

WAFILMS,  INC. 

W.  A.  Futter,  Pres. 
130  West  46th  St.         Bryant  818) 


AMALGAMATED 
VAUDEVILLE  AGENCY 

Attractions  for 
Picture  Theatres 

Standard    Vaudeville     Acts 

1600  Broadway,  New  York  City 
Phone  Penn.    3580 


Qt, 


Still 
another 
hit! 


ONE,  TWO, 
THREE,  FOUR! 

— hits.'  Kits/  Kits.'  Kits.'  /rom 
Metro-Qoldwyn-Mayer — 


^G% 


1927 

stavts 


Gveatf 


M-G-M's 
•iend! 


LILLIAN 
GISH 


Thab^^^nieliveiing! 


Business 


(Sfe 


> 


CONGRATULATIONS  if  you Ve 

GOT  a  M-G-M  contract. 

M-G-M  showmen  are  joyful,  oh  boy! 

AND  they'll  have  even  more 

REASON  for  joy  in  the  coming  weeks. 

FIRST  they  get  Lillian  Gish 
IN  "The  Scarlet  Letter" 
AND  then  comes 
LON  Chaney  in 

"TELL  It  to  the  Marines." 

AND  then  they  get  M-G-M's 

MARVELOUS  showman  hit 
"THE  Fire  Brigade". 
ONE  right  after  another. 
AND  each  one  a 

GREAT  big  Special .... 

AND  then,  while  the  industry  is  still 

One  big    WATCHING  with  amazement 

one 


LON  CHANEY*; 

Marine 


IS 


BjyGAl> 


■«« 


after      ALONG  comes 
another!   JOHN  Gilbert  in 
"FLESH  and  the 
DEVIL"  crashing 
RECORDS! 
AND  just  you 
WATCH ! 

METRO-GOLDWYN-MAYER 

The  Top  of  The  Industry 


John  Gilbert 

tt/itjc 

Greta  Garbo 


CRITICS  SAY: 

"We  do  not  believe  there 
will  ever  be  another  pic- 
ture like  it." 

-TRIBUNE 

*  Gilbert  champion  screen' 
lover  of  his  day." 

-TELEGRAPH. 
u  You  cannot  arrord  to 

'  Compelling.  Scenes  one    miss  it." 
will  not  forget."  —AMERICAN 

-TIMES 
«n.„  J,  ^>     •    i      "Unquestionably  a  Capi' 

•  Fl'  Ctuthe  VjSt  Capito1'    tol  success." 

its    lobby  and    entrance.  —SUN 

Deserves   its   sensational 

success."  "Don't  miss  it!" 

-MIRROR  -JOURNAL 


=£&>"» 


DAILY 


Thursday,  January  13,  191 « 


Mltf  UPS  WHICH  MEAN  DOLLARS  FOR  SHOWMEN 


"So's  Your  Old  Man" 
(Paramount) 
Enlisted  the  services  of  ten  news- 
boys. Each  afternoon  during  the 
showing  these  newsboys  wore  sus- 
penders with  a  card  attached  on  end 
and  hanging  on  their  backs  reading, 
"  'So's  Your  Old  Man' — Alhambra, 
Now."  The  suspender  attire  was 
very  noticeable  and  got  more  than 
the  usual  attention.  Suspenders  were 
used  on  all  one-sheet  mats  and  also 
in  three-sheet  frames  in  front  sup- 
porting stills.  Cut-out  letters,  (10 
inches  in  heighth  each)  reading, 
"So's  Your  Old  Man"  were  hung  in 
center  of  lobby  in  a  vertical  position 
and  were  so  placed  that  they  had  to 
be  figured  out  as  to  what  the  words 
were.  This  stunt  caused  everyone 
that  stopped  to  pause  and  stare  a 
couple  of  minutes  before  deciphering 
the  title  of  the  picture. — James  Cart- 
ledge,  Alhambra,  Charlotte,  N.  C. 


"Stranded  in  Paris" 
(Paramount) 

A  tie-up  with  the  Postal  Tele- 
graph Co.  allowed  theater  to  place  a 
cut-out  of  Bebe  Daniels  from  the 
three-sheet  in  the  company's  win- 
dow, together  with  a  22x28  card 
reading,  "When  Bebe  Daniels  was 
'Stranded  in  Paris'  she  should  have 
sent  a  cablegram  by  Commercial 
Cables.- — See  'Stranded  in  Paris'  at 
the  Howard."  A  tie-up  with  the 
Roundtree  Trunk  &  Bag  Co.  result- 
ed in  a  cut-out  of  Bebe  from  the 
three-sheet  in  the  company's  window, 
together  with  a  card  reading,  "Notice 
the  forlorn  expression  on  Bebe  Dan- 
iels' face  just  because  she  forgot  to 
specify  Roundtree  luggage.  See 
Miss  Daniels  get  'Stranded  in  Paris' 
at  the  Howard."  Six  leading  banks 
had  attractive  cards  displayed  in  their 
respective  banks.  These  cards  read, 
"Save  regularly  for  vacation  trips  and 
then  you'll  never  be  'Stranded  in 
Paris'  or  anywhere  else. — See  Bebe 
Daniels  in  'Stranded  in  Paris' — How- 
ard Theater."  —  Ernest  Morrison, 
Howard,   Atlanta. 


"The  Winning  of  Barbara  Worth" 
(United  Artists) 

A  feature  of  the  exploitation  was 
the  "Bob  or  Not  to  Bob"  contest 
conducted  by  the  St.  Louis  Times, 
the  tie-up  being  with  Vilma  Banky 
as  heroine  in  the  film,  an  exponent 
of  the  style  for  long  hair  .  Prizes 
were  distributed  for  the  best  letters 
for  and  against  bobbed  hair,  and  the 
whole  stunt  stirred  up  big  interests. 
Window  displays  in  leading  jewelry 
stores  added  to  the  interest  built  up 
for  the  picture. — Loew's  State,  St. 
Louis. 


"We're  in  the  Navy  Now" 
(Paramount) 

A  borrowed  Ford  was  dressed  up 
for  the  occasion.  Banners  on  both 
sides  of  the  flivver  extending  from  the 
radiator  to  the  rear  bumper  carried 
the  following  copy,  "Wallace  Beery 
&  Raymond  Hatton — We're  in  the 
Navy  Now — Tampa  Theater."  Two 
men  in  sailor  uniforms  who  were  pas- 
sengers in  the  "Rolls  Rottener"  were 


"Carnival  Night" 

HTHE  Exploitation  Section 
of  the  1927  Film  Year 
Book  soon  to  be  issued  is 
crowded  w  i  t  h  practical 
showmanship  stunts  for 
every  form  of  publicity.  It 
will  become  the  exhibitor's 
permanent  exploitation 
manual  throughout  the 
year.  Every  stunt  a  proved 
puller  at  the  box-office. 
Here  is  one: 

On  Parisian  picture,  or  one 
with  a  carnival  setting,  use  the 
"Carnival  Night,"  the  front  of 
house  being  decorated  in  the 
carnival  spirit.  String  Japanese 
lanterns  under  marquee,  with 
75-watt  colored  globes.  Throw 
serpentine  paper  from  roof  to 
marquee,  and  from  marquee  to 
lobby  cards.  Two  flood  lights  at- 
tached to  flasher  throw  light  on 
decorations.  With  the  help  of 
high  school  students,  a  carnival 
parade  can  be  arranged,  those 
appearing  in  costume  being  ad- 
mitted free. 


clowning  constantly  and  the  driver 
from  his  concealed  position  manipula- 
ted a  lot  of  trick  bells,  horns,  and 
whistles.  The  wheels  of  the  flivver 
were  eccentric  which  caused  the  car 
to  do  a  lot  of  shimmying.  However, 
the  discs  on  the  wheels  remained  sta- 
tionary which  allowed  for  copy  reading, 
"Tampa  Theater — Sun.,  Mon.,  Tues., 
Wed." — James  M.  Wiest,  Tampa, 
Tampa.  Fla. 


Perrin  Joins  D.  &  R. 

Pueblo — C.  T.  Perrin,  manager  of 
the  Colorado  and  Rialto,  has  become 
associated  with  the  D.  &  R.  Circuit, 
comprising   12  Colorado  houses. 


Rubsamen   Leaving   for   Coast 
C.    Louis    Rubsamen,    manager    of 
the  film  department  of  Curtis  Brown, 
Ltd.,  leaves  for  Hollywood  tomorrow. 


To  Film  Remington  Paintings 
Herman  J.  Garfield  yesterday  re- 
turned to  Los  Angeles  to  produce  a 
series  of  two-reelers  based  on  the 
Frederic  Remington  paintings.  Ar- 
rangements have  been  made  with  P. 
F.  Collier  and  Sons,  who  control  the 
rights  to  produce  several  groups.  The 
first  series  will  be  based  upon  "The 
Rough  Riders"  theme  and  including 
such  figures  as  Theodore  Roosevelt, 
Funston,  Richard  Harding  Davis  and 
others.  Production  will  be  in  Holly- 
wood. 


Dent  Back  After  Illness 
James  Dent  has  resumed  his  work 
in    the    Fox    production    department 
after  an  illness. 


Quebec   Closes   Theater 
Quebec — City      authorities      closed 
the    Canadienne,    pending    alterations 
being     made     to     comply     with     the 
building  laws, 


Origin  Traced 

William  Friese-Greene  of  London 
was  the  original  inventor  of  cinema- 
tography, says  his  son,  Claude  Friese- 
Greene,  in  a  letter  to  THE  FILM 
DAILY  from  London.  He  says  Will 
Day  was  misquoted  in  a  recent  state- 
ment attributing  the  invention  of  pic- 
tures to  Thomas  Rudge. 

His  father,  Claude  Friese-Greene 
states,  was  the  first  to  invent  and 
patent  a  machine,  which  photograph- 
ed a  series  of  pictures  on  a  single 
strip  of  sensitive  material  on  which 
photographs  were  impressed  one 
after  the  other.  The  method  of  mov- 
ing such  strip  had  imparted  to  it  an 
intermittent  movement  which  caused 
each  photograph  to  be  taken  in  quick 
succession.  This  theory,  he  says,  is 
the  basis  of  cinematography  as  it 
is   known   today. 

This  fact,  he  says,  is  proved  by 
British  patent  No.  10,131,  issued  in 
1899,  which  patent  was  held  as  being 
the  original  invention  by  the  U.  S. 
Supreme  Court  during  the  patents 
fight. 

There  is  no  doubt  at  all,  he  points 
out,  that  the  motion  picture  has  been 
an  evolution  dating  many  years  back, 
and  that  men  of  several  countries  de- 
serve credit  for  advancing  this  evo- 
lution. Such  was  the  case  of  Thomas 
Rudge,  who  succeeded  in  taking 
photographs  on  a  round  disc.  Further 
credit,  he  states,  is  due  many  men, 
including  Thomas  A.  Edison,  who 
have  contributed  to  the  commerciali- 
zation of  the  industry. 


Ramsaye  History  Disproves 
Present    Friese-Greene    Claims 

In  Terry  Ramsaye's  "A  Million 
and  One  Nights,"  the  generally  ac- 
cepted history  of  the  motion  picture 
based  on  painstaking  research  and 
documentary  evidence,  it  is  stated 
that  in  England,  about  1889,  the  late 
William  Friese-Greene  "had  tinkered 
a  bit  with  a  plan  of  using  a  highly 
sensitized  tape  in  a  highly  complex 
mechanism."  It  declares  further, 
that  the  Friese-Greene  device  had  no 
more  significance  or  practical  value 
than  a  device  known  as  the  Praximo- 
scope,  which  had  its  inception  in  1877. 

A  later  incident  in  the  Friese- 
Greene  priority  claims,  brought  the 
British  inventor  to  America  as  a  fac- 
tor for  the  Independent  M.  P.  Co.  in 
its  efforts  to  discredit  the  M.  P. 
Patents  Co.,  on  what  Ramsaye  calls 
"a  wave  of  propaganda  to  establish 
a  priority  over  American  inventors." 
To   quote  Ramsaye: 

"Greene  came  to  New  York  and  was  stowed 
away  at  a  hotel  with  considerable  secrecy... 
the  lawyers  went  into  secret  session  with  the 
imported  star  witness.  Greene  expanded... 
and  talked  glowingly  of  his  invention  of  the 
motion    picture    camera.  _ 

"But  there  was  that  little  technical  matter 
of  proof,  a  documentary  presentation  of  facts 
about  these  imported  British  patents  which  he 
spoke  of.  Alas  and  alack!  Greene  was  much 
annoyed— for,  said  he,  he  had  forgotten  and 
left  all  of  his  patent  papers  in  London.  So, 
just  as  quietly,  just  as  secretly,  Greene  was 
bundled  off  to  London,  before  the  Patents  Co. 
could   discover   him." 


Pedley  Quits  As  Manager 

Louisville— G.  M.  Pedley  has  re- 
signed as  resident  manager  of  the 
Strand  Amusement  Co's  Owensboro 
interests,  and  will  devote  his  atten- 
tion to  the  Owensboro  Poster  Ad- 
vertising Ass'n. 


Snores  Cost  $15 

Boston  —  Dennis  Albanese 
paid  SI 5  for  the  privilege  of 
snoring  in  the  Scollay  Square. 
When  a  soprano  was  in  the 
midst  of  a  sweet  number  Al- 
banese uttered  a  nasal  blast 
which  nearly  wrecked  the  per- 
formance. House  attaches  who 
swooped  down  upon  him  were 
told  that  50  cents  entitled  him 
to  sleep  in  a  chair  if  he  wanted 
to.  During  the  dispute  which 
followed  Albanese  was  escorted 
from  the  theater  and  to  the  Cen- 
tral Municipal  Court,  where 
Judge  Sullivan  decided  that  he 
ought  to  pay  a  $15  fine. 


Blue  Law  Agitation  in  Marylanc 

Baltimore — Willis   R.  Jones,  ass'  ■ 
ant    Attorney    General    of    Maryla  , 
told   the    Civilian   Club    that   the   b : 
way  to  repeal  Sunday  "blue  laws"  ) 
Maryland    would    be    to    arrest   eve 
preacher,   choir   singer,    Y.    M.    C.  '. 
leader  and  agitator  for   Sunday  cl  i 
ing,  as  they  violate  the  law  by  doi{ 
their  work  on   Sunday.     Three   "b 
laws"  are  still  enforced  in  the   Sta 
They   provide    against    work,    sale  I 
amusement   on   Sunday.     The   Leg - 
lattire,  now  in   session,  faces  a  bal 
over    the    question    of    repealing    ' 
obnoxious  laws. 


Cunningham  Sells  Theater 

Cattaraugus,  N.  Y. — Dan  B.  Ci  • 
ningham  has  sold  the  Palace  i 
Rhode,  Rathjen  &  Wallace,  Inc. 


Michigan    House    Opens 

Ithaca,    Mich.— The    Ideal,    seati 
374  and  owned  by  Ethel   Gibbs,  1) 
opened. 


Anderson  Buys  Grand 
Burlington,  Wash. — The  Grand  h 
been  sold  to  Robert  L.  Anderson  I 
Forks,  this  state. 


Mescal  Gets  Assignment 

Los    Angeles   —  John    Mescal    1 
been  selected  as  cameraman  for  "CI 
Heidelberg." 


Considine    Signs   Varvitch 

Los  Angeles  —  Michael  Varvi'i 
was  signed  to  a  long  term  contr  j 
by  John  W.  Considine,  Jr.,  as  a  me- 
ber  of  the  Feature  Production  stcs 
company. 

Vidor    Starts    Production 
Hollywood— King  Vidor  has  sta  • 
ed  production  on  his  next  picture    ■ 
M-G-M  with  Eleanor  Boardman  a. I 
James   Murray. 

Change   Comedy   Title 

Los  Angeles— The  title  of  C<  • 
stance  Talmadge's  latest  has  b«l 
changed   to  "Naughty    Carlotta." 

A.   W.   Harrison   Visits   Coast 

Los    Angeles   —    A.  .W.    Harris 
vice-president  of  Harcol  Motion  kr 
ture    Industries,    Inc.,    New    Orlea- 
is  in  Los  Angeles  on  his  honeymo  . 


THE 


Thursday,  January  13,  1927 


-c&H 


DAILY 


-* 


And  That's  That 


By  PHIL  M.  DALY 


'St  I  ... 

0[ipHE    fickleness    of    motion    picl 
re  |L    destiny    causes    Jack    Mulhall 


ture 
to 


onder  what's  going  to  happen  to 
in    next.      After   playing   a    subway 

nard  and  later  a  crap  shooter  he 
now  cast   a   poor   nut   in   the   Jess 

mith  production  of  that  name. 


Vic  Shapiro  publicizes  the  fact  that. 
:J  te  hero  of  "The  General"  is  a  Civil 
"  'ar  Locomotive  that  smokes,  drinks 
^  nd  choos,  which,  he  adds,  after  all 
*    a  private  matter  of  no  major  im- 

1  irtance. 

i  

Many  men   have  taken  a   drop   too 
..uch  and  landed  in  the  hands  of  the 
=  ilice.     But  Clem   Beauchamp,    Edu- 
cational-Mermaid comedian,  took  one 
-op   in   companionship   with   an   air- 
ane,    landed    in    a    hospital    and    on 
le  rebound,  decided  that  the  picture 
isiness  was   safer  than  aviation. 


Saturn,  long  a  star  in  the  heavenly 
!  zld,  is  now  due  to  star  in  the  movies, 
ix  astronomers,  operating  a  special- 
t  constructed  20-ton  camera,  will 
im  this  planet  for  scientific  pur- 
\ises.  The  Man  in  the  Moon,  who 
(is  played  leads  in  the  same  com- 
piny  with  Saturn,  will  also  make 
Is  debut. 


Louise  Rosenfield  of  Toronto,  gen- 
al  manager  for  Columbia  Pictures 
Canada,  Ltd.,  received  somethinp 
*  a  shock  when  he  went  to  the 
anadian  Registry  Office  to  secure  a 
ipy  of  his  birth  certificate.  He 
Hind  he  had  been  registered  as 
Louise   Rosenfield,   female." 



At  the  Capital  within  a  few  weeks, 
will  be  a  case  of  the  Major  pre- 
>nting  "The  General."  In  other 
ords  Major  Edward  Bowes  will 
ffer  Buster  Keaton's  latest  produc- 
on. 


Famous  Purchasing 
"Abie's  Irish  Rose" 

(.Continued   from   Page    1) 

offered  $800,000  for  its  screen  rights. 
Broadway  gossip  also  had  her  refus- 
ing $1,000,000. 

Profits  from  "Abie's  Irish  Rose," 
which  had  its  2,000th  performance 
yesterday  ,are  estimated  at  $5,000,- 
000.  It  is  figured  that  about  1,750,- 
000  persons  have  seen  the  show  in 
New  York.  Including  the  perform- 
ances given  by  the  seven  road  com- 
panies playing  the  show  approximate- 
ly 8,750,000  people  have  witnessed  it. 
The  New  York  run  has  grossed  be- 
tweeen  $2,500,000  and  $3,000,000,  it 
is  estimated. 

The  playwright-producer  has  paid 
about  $3,000,000  in  salaries,  $1,250,- 
000  in  advertising,  including  $1,000,- 
)00  for  newspaper  space;  $350,000  for 
transportation,  $200,000  for  house 
rentals  of  theaters  where  her  com- 
panies do  not  play  on  a  percentage 
basis,  $150,000  for"  wardrobe,  $50,000 
for  insurance  and  $25,000  telegraph 
and  cable  toll.  She,  of  course,  has 
to  divide  her  profits  with  the  owners 
of  the  theaters  in  which  her  show 
has  played  on  a  percentage  basis. 


Peter  B.  Kyne,  whose  stories  are 
<periencing  screening,  has  a  new 
scription  provided  by  Bobby  Cruick- 
lank,  the  golf  celebrity,  who  calls 
m  "a  he  man  with  a  pipe." 


Ed.  Douglas,  who  house  nutnages 
le  Capitol,  denies  the  report  that 
le  refrigerating  system  will  be  put 
to  operation  during  the  run  of  "The 
lesh  and  the  Devil." 


Sprocket  Trouble 

(Continued    from    Page    1) 

because  of  the  raw,  green  state  of  the 
emulsion  of  the  celluloid,  sticks  to  the 
machine's  tracks,  ripping  the  sprocket- 
holes. 

"This  is  preventable"  Plunkett 
stated,  "by  having  the  film  'processed' 
as  we  call  it,  which  is  a  treatment 
whereby  the  film  is  buffed,  hardening 
and  smoothing  the  emulsion,  thus  giv- 
ing it  easy  passage  through  the  tracks 
without  the  customary  wear  on  the 
sprocket-holes.  A  less  desirable  way 
of  preventing  sticking,  and  one  often 
practised  by  the  less  critical  projec- 
tionist, is  to  wax  the  edges.  But  wax 
chips  off  and  leaves  black  spots,  often 
causing  spotty  and  smeared  projec- 
tion. In  any  case  the  wax  lasts  only 
for  two  or  three  runs  and  then  has  to 
be  done  over  again. 

"In  ten  years  of  using  film  in  the 
Strand,  we  avoid  this  'bugaboo'  of  the 
booth  by  having  the  film  'processed' 
in  the  manner  I  have  stated.  We 
generally  send  the  print  to  Mackler 
Bros.,  or  John   Lyons." 


Spyros  Skouras  had  a  couple  of 
cky  misses  the  other  day.  An  auto- 
obile  load  of  New  Year  celebrators 
nashed  his  new  Lincoln.  As  a  tow 
agon    was    pulling    the    wreckage 

a  garage  another  car,  also  bearing 
ore  celebrators,  struck  the  Lincoln 
lain.  But  Skouras  emerged  without 
juries. 


Two   Houses  Get   Vitaphone 

Vitaphones  are  to  be  installed  in 
e  Madison,  Kunsky  house  at  De- 
sit,  and  the  Garrick,  F.  and  R.  the- 
:r,   Minneapolis. 


More  For  Cleveland 

(Continued    from    Page    1) 

nounced  that  he  has  leased  the  the- 
ater which  will  be  part  of  his  two- 
story  structure  at  that  point,  for 
twenty-five  years  at  a  total  rental 
approximately  $500,000.  The  name 
of  the  lessee  is  unannounced.  It  will 
have  2,500  seats,  1,700  on  the  first 
floor  and  800  in  the  balcony.  Best 
and  Hoeffler,  Keith  Bldg.,  are  the 
architects. 


Song   Film   At    Paramount 

Another  of  James  A.  FitzPatrick's 
Song  films,  "Songs  of  the  British 
Isles,"  is  on  Broadway  this  week. 
This  subject,  based  on  the  popular 
songs  of  England,  Ireland,  Scotland 
and  Wales  is  showing  at  the  Para- 
mount. 


The 

BIGGEST 
FEATURE 

Of  the  Year ! 

To  be 

RELEASED 

THIS  MONTH 

will  be 

THE  1927  FILM 
YEAR  BOOK 


A  GREAT  BOOK 

COVERING 

A  GREAT  INDUSTRY 


CONGRATULATES 

GEORGE  TRENDLE 

OF  DETROIT 

ON  HIS  VISION  AND  SHOWMANSHIP 


IN  SECURING 


YITAPHok 


E 


FOR  THE 


I    KUNSKY   THEATRES    CORPORATION 


VlTAPHOM  CORPORATION 

SOLE  OFFICES: 

FISK  BUILDING 

BROADWAY  AND  57th  STREET 

NEW  YORK  CITY 


^NEWSPAPER 
:<FILMDOM 


ALL  THE  NEWS 
ALL  THE  TIME 


'  L.  XXXIX    No.  12 


Friday,  January   14,   1927 


Price  5  Cents 


«RS  ANTICIPATE 
$1,000^00  PROFIT 

rreign  Rentals  Expected 
To  Bring  $2,000,000 
This  Year 

.  arner  Bros,  estimate  net  income 

ii     pictures,    exclusive    of    profits 

•in  Vitaphone  and  from  foreign  busi- 

V,  will  approximate  $1,000,000  in 
1  fiscal  year  ending  Aug.  31,   1927. 

•lir  report  for  the  year  ending 
1  ch  31,  1926,  showed  a  deficit  of 
137,826  attributed  to  costs  inciden- 
ilto  establishing  their  own  distri- 
iinii  system  and  production.     This 

(Continued    on    Page    2) 


ritaphone  Set  in  Cleveland 

leveland  will  hear  and  see  Vita- 
hue.  Martin  Printz  of  the  Circle 
t  contracted  for  the  installation  of 
ilphone  and  the  Vitaphone  Corp. 
lies  it  will  prove  that  Vitaphone 
i.  draw  capacity  houses.  Applica- 
nt for  the  installation  of  Vitaphone 
R  been  received  from  many  other 
i«ters  in  Cleveland.  The  foresight 
'rintz  won  for  him  the  privilege 
rst  showing  Vitaphone  in  Cleve- 


SEATING  CORP.  SALES 
$10,000,000  IN  1926 

Dividend  Of  $6  Per  Share 

May  Be  Declared  For 

That  Year 

Sales  for  the  year  1926  are  esti- 
mated in  excess  of  $10,000,000  in  the 
annual  report  of  the  American  Seat- 
ing Corp.,  which  will  be  published 
soon.  Net  profits  for  the  nine  months 
to  Sept.  30,  1926,  totaled  $967,096,  as 
compared  with  net  profits  of  $730,195 
in  the  same  period  in  1925. 

The  report  shows  that  for  the  nine 
(Continued  on  Page  4) 


"Lab"  Deal  On 

Consolidated  Film  Industries, 
Inc.,  have  opened  negotiations 
with  the  Hirlagraph  M.P.  Corp., 
which  operate  the  Hirlagraph 
laboratory  at  Fort  Lee  to  take 
over  the  plant.  In  the  event 
that  the  deal  goes  through, 
Charles  Hirlaman,  president  of 
Hirlagraph  will  remain  in 
charge  under  a  contract  cov- 
ering a  period  of  several  years. 


Settling  Down 

With  the  past  year  a  period  of 
building  and  acquiring  new  proper- 
ties, Famous  will  devote  the  first  half 
of  1927  to  settling  down  and  con- 
solidation, says  "The  Wall  Street 
Journal."  Although  earnings  will 
probably  show  a  steady  growth  from 
the  first  of  this  year,  real  results  of 
(Continued    on,    Page    2) 


Hank   Leases   Iowa   House 

;dar  Rapids— A.  H.  Blank  Enter- 

:-s    will    lease    a   $700,000    theater 

sing  2,500  which  will  be  erected  at 

<Ave.  and  Second  St.     It  will  be 

;y   next   October. 


$1,200,000  Bond  Issue 

inneapolis— A  $1,200,000  bond  is- 
liis  planned  by  the  Minneapolis 
^ater  Co.  in  connection  with  the 
H-seat  house  which  will  be  erect- 
it  9th  St.  and  La  Salle  Ave.,  and 
Ih  has  been  leased  to  Publix  for 

years  at  an  annual  rental  of 
(.000. 


oew  Plans  Atlanta  House 

-lanta— Construction  of  an  $8,- 
0)00  theater  building  project  on 
I  site  of  the  Grand  Bldg.  and 
,H''s  Grand,  Pryor  and  Houston 
is  planned  by  Loew.  The 
e    will    seat    between    3,300    and 


ieady  for  Laemmle  Dinner 

»ith    the    list    of    guests    growing 

i  ,    plans    for    the    banquet    to    be 

j\   in   honor  of  the  60th  birthday 

|  arl  Laemmle  at  the  Biltmore  on 

17   are   completed. 


Five  Embryo  Stars 

Los  Angeles — Five  new  young 
players  are  "definitely  on  their  way 
to  stardom"  under  the  Famous  ban- 
ner, said  B.  P.  Schulberg  yesterday. 
They  are  Ann  Sheridan,  Sally  Blane, 
(Continued    on    Page    2) 


Oregon  Reorganizes 

Portland,  Ore.— The  M.  P.  League 
of  Oregon  has  reorganized  under  the 
name  of  Oregon  Theaters  Ass'n.  Ex- 
changes will  be  invited  to  affiliate  as 
associate  members.  The  membership 
fees  plan  calls  for  an  initial  payment 
of  $50  and  a  monthly  assessment  in 
proportion  to  the  seating  capacity. 
Accordingly,  all  houses  having  under 

(Continued    on    Page    4) 


Arthur  Loew  Going  To  Coast 

Arthur  Loew  is  en  route  to  the 
Coast  in  connection  with  M-G-M 
production.  Later  he  will  go  to 
South  America  in  the  interests  of  the 
44  theaters  acquired  in  Brazil  by  his 
company. 


Enright  Made  Director 

Hollywood  —  Warners  have  pro- 
moted Ray  Enright,  film  cutter,  to 
director.  His  first  assignment  will 
be  "Tracked  by  the  Police,"  starring 
Rin-Tin-Tin. 


Lesser  to  Build  Three 

Los  Angeles — Sol  Lesser,  will 
build  legitimate  houses  in  Hollywood, 
Los  Angeles  and  San  Francisco.  The 
first  will  be  built  in  Hollywood  on 
Hollywood     Blvd. 


Schine's  Adding  to  Chain 

Saranac  Lake,  N.  Y. — Management 
of  the  Pontiac  has  passed  into  new 
hands  as  the  sale  by  the  Pontiac  The- 
ater Corp.  to  the  Schine  Enterprises, 
Inc.,  of  Gloversville,  went  into  effect. 


Plan  Clean-Up  Week 

Plans  are  being  made  by  the  Hays' 
office  for  cooperating  in  the  observ- 
ance of  Fire  Prevention  Clean-Up 
Week  which  takes  place  the  third 
week  in  April  under  the  auspices  of 
the  National  Fire  Protection  Assn. 
The  organization  is  represented  on 
the  national  committee  by  Hickman 
Price.  Exchanges  and  exhibitors  will 
be  asked  to  assist  in  a  general  clean- 
up campaign.  Exchange  employees 
will  probably  be  addressed  on  the 
topic. 


PUBLIX  HOLDS  FIRSTS 
REGIONAL  MEETING 

Managerial  Conferences 

Are  Planned  For  Four 

Other  Cities 

Publix  yesterday  opened  the  first 
of  a  series  of  five  regional  manager- 
ial conferences,  the  meeting  taking 
place  at  the  Roosevelt,  New  York, 
with  Sam  Katz  and  various  home  of- 
fice executives  in  attendance.  Those 
present  include: 

Michael  Shea  and  Vincent  R.  Mc- 
Faul,  Shea's  Buffalo,  Buffalo;  Charles 
M.  Pincus,  Olympia,  New  Haven;  R. 
E.  Crabill,  Vernon  Gray  and  John 
McGrail,  Metropolitan,  Boston; 
George  C.  Walsh,  Strand  and  Hamil- 
ton, Yonkers;  Edward  Zorn,  Liberty 
and  Bardavon,  Poughkeepsie;  Charles 
R.  Hammerslough,  Academy,  New- 
(Continued  on  Page  5) 


Pantages  Adds  Another 

The  Pantages  Circuit  has  aug- 
mented the  steadily  increasing  chain 
of  theaters  with  the  acquisition  of 
the  Pantages  here. 


Criticizes  Critics 

Daily  newspaper  and  magazine 
critics  were  "panned"  by  Francis  X. 
Bushman,  speaking  at  yesterday's 
A.M.P.A.  luncheon,  where  other 
guests  included  Lois  Wilson,  Albert 
Parker,  Paul  Meyer,  publisher  of 
"Theater  Magazine"  and  Felix  Or- 
man.  He  said  it  is  almost  impossible 
(Continued    on    Page    4) 


Projectro  Corp.   Re-Elects 

International  Projector  Corp.,  di- 
rectors, who  have  been  re-elected, 
have  again  named  the  same  officers 
for  the  company.  Its  by-laws  were 
amended  to  change  the  date  of  the 
annual  meeting  from  the  second 
Tuesday  in  January  to  the  third  Tues- 
day in  March. 


Spence  Titling  Moore  Picture 

Hollywood — Ralph  Spence  will 
title  Colleen  Moore's  latest  picture, 
"Orchids   and    Ermine." 


Lieber  to  Address  London 

Via  the  radio  telephone  Robert 
Lieber,  from  First  National  head- 
quarters, will  address  a  sales  meeting 
of  his  United  Kingdom  force  at  10 
o'clock  this  morning  at  the  London 
office,  37  Oxford  St.  About  200  sales- 
men will  hear  the  address. 


Fire  Loss  $150,000 

Estimate  was  made  yesterday  that 
damage  approximating  $150,000  was 
caused  by  the  fire  which  damaged 
Fox's  Audubon,  Broadway  at  165th 
St.  Unlike    the    situation    at    the 

Laurier  Palace,  Montreal,  last  Sunday 
night,  the  patrons  numbering  800 
walked  out  calmly  when  two  officers, 
passing  through  the  aisles,  advised 
them   to   leave. 


Another  for  Schine 
Geneva,  N.  Y. — The  Smith  here  has 
been  bought  by  the  Schine  interests 
which  controls  the  other  two  local 
theaters.  B.  B.  Gustadt  continues  as 
manager.  Tfie  house  will  be  re- 
modeled and  the  seating  capacity  in- 
creased to  1,500. 


"U"  Buys  Madson  Story 

Los  Angeles  —  Universal  has 
bought  "Muldoon's  Picnic,"  an  orig- 
inal  by   James   Madison. 


tfr  NEWSPAPER 

f'FILMDOM  , 


L||  ^ALLTH 

_rl^i**^^ALLTUE  TIME 


Vil.XXXIXNo.  12     Friday.  Ian. M,  1927     Price  5  Cents 


JOHN  W.  ALICOATE 


Publisher 


Published  daily  except  Saturday  and  holidays 
at  1650  Broadway,  New  York,  N.  Y.,  and 
copyright  (1927)  by  Wid's  Films  and  Film 
Folk,  Inc.  J.  W.  Alicoate,  President  and 
Treasurer;  Maurice  D.  Kami,  Editor;  Don- 
ald M.  Mersereau,  Business  and  Advertising 
Manager;  Ralph  Wilk,  Traveling  Represen 
tative.  Entered  as  second-class  matter  May 
21,  1918,  at  the  post-office  at  New  York, 
N.  Y.  under  the  act  of  March  3,  1879. 
Terms  (Postage  free)  United  States,  outside 
of  Greater  New  York,  $10.00  one  year;  6 
months,  $5.00;  3  months^  $3.00.  Foreign, 
$15.00.  Subscribers  should  remit  with  order. 
Address  all  communications  to  THE  FILM 
DAILY.  1650  Broadway,  New  York,  N  Y 
Phone  Circle  4736-4737-4738-4739.  Cable  ad 
dress:  Filmday,  New  York.  Hollywood, 
California — Harvey  E.  Gausman,  Ambassa 
dor  Hotel:  'Phone,  TTrexel  7000  and  Wash 
ington  9794,  London — Ernest  W.  Fredman. 
The  Film  Renter,  58,  Great  Marlborough  St.. 
London,  W.  I.,  Paris — La  Cinematographic 
Francaise,    5,    Rue   Saulnier. 


Financial 


A  transfer  of  100  shares  of  Universal  com- 
mon sent  that  stock  rocketing  for  a  gain  of 
3yi  points.  Eastman  Kodak  also  felt  a  salu 
tary  push,  turning  over  4,600  shares  to  a  2 
point  gain.  Trans  Lux  had  the  big  day  from 
point  of  sales,  trading  8,100  shares  to  a 
half-point    rise. 


Quotations 

High 

Low 

Close 

Sales 

Am.    Seat.    Vtc... 

45 

44yi 

44$* 

2,100 

Am.    Seat.    Pfd... 

44^ 

44  54 

44 1A 

700 

"Balaban    &    Katz . 

63'/2 

*Bal.    &    Katz    Vtc 

7314 

Eastman   Kodak    .  . 

134^ 

129!/; 

132 

4.600 

Famous  Players    .  . 

11154 

UO'A 

110/2 

7,200 

Fam.    Play.    Pfd . . 

122 

122 

122 

100 

*Film    Inspect. 

4J4 

•First   Nat'l.    Pfd. 

98 

Fox    Film    "A"... 

70*4 

69'A 

70 

2,300 

•Fox   Theaters   "A' 

% 

22 54 

•Intern'l    Project. 

WA 

Loew's,   Inc 

48^ 

48'A 

48  yi 

1,700 

Metro-Gold.    Pfd. 

2SJ4 

25  54 

25  'A 

100 

M.    P.    Cap.    Corp. 

12J4 

12 

12 

600 

Pathe    Exch.    "A". 

3&H 

3&A 

3S7A 

200 

Paramount     B'way. 

100 

99% 

99'/2 

7 

ttRoxy    "A"    

29J4 

28  Vi 

ttRoxy     Units     . . 

32 

30 

ttRoxy   Common    . 

9% 

9H 

Skouras     Bros. 

48 

47 

47 

•*Stan.   Co.   of  Am 

8354 

Trans-Lux   Screen . 

sv* 

7% 

8^ 

8,100 

•Univ.     Pict.    Pfd. 

9854 

Universal    Pictures 

4oy2 

4054 

4054 

100 

Warner    Pictures.. 

30'A 

30'A 

30H 

100 

Warner    Pict.    "A" 

41% 

40  ]A 

40  54 

3,400 

*   Last    Prices   Qu< 
"  Philadelphia   Ma 

>ted 

t   Bond 

Market 

rket     tt  Bid 

and   Ask 

THE 


Warners  Anticipate 

$1,000,000  Profit 

(Continued   from   Page    1) 
statement    did    not    embrace    income 
from  Vitaphone. 

With  the  company  distributing  its 
own  product  in  Great  Britain  book- 
ings from  his  territory  brought 
$500,000  the  last  fiscal  year.  In  the 
first  two  months  of  this  fiscal  year 
$800,000  in  rentals  have  been  received 
and  a  total  of  $2,000,000  is  expected. 
This  return  will  not  come  in  until 
September,  this  year. 


Uptown,  Toronto  Switches 

Toronto — The  Uptown,  parent 
house  of  the  Famous  Players  chain 
has  succumbed  to  the  policy  of  chang- 
ing programs  on  Saturdays  instead 
of  Mondays.  Others  of  the  Famous 
house  in  Canada  had  been  doing  so 
for  a  long  time. 


Saxe — In    Taxicab    Company 

Milwaukee — One  of  the  principals 
in  a  consolidation  of  the  leading  taxi- 
cab  companies  of  St.  Paul,  Minne- 
apolis and  Duluth  is  John  E.  Saxe  of 
the    Saxe    Amusement    Enterprises. 


New    "U"    Western    Star 
Los    Angeles — -Universal    will    star 
Ted   Wells    in    a    series    of    Westerns 
to  be  made  under  supervision  of  Wil- 
liam   Lord    Wright. 


Signs    Howard    Green 

Hollywood — Howard  J.  Green,  who 
has  resigned  from  the  Harold  Lloyd 
organization,  has  been  signed  by 
First  National  for  comedy  construc- 
tion work.  He  will  first  be  asso- 
ciated with  the  next  Richard  Bar- 
thelmess  vehicle,  which  Al  Rockett 
will   produce. 


Sloman  Preparing  "Lea  Lyon" 

Universal  City — Having  completed 
"Alias  the  Deacon"  Edward  Sloman 
is  busy  on  the  script  of  "Lea  Lyon," 
in  which  he  is  to  direct  Mary  Philbin. 
Production  starts  early  in  January. 


M-G-M    Signs    Owen    Moore 

Los  Angeles — M-G-M  has  signed 
Owen  Moore,  who  has  just  completed 
principal  male  role  opposite  Pauline 
Starke  in  "Women  Love  Diamonds." 


A  List  of  20,000  Theaters 

Address  and  Seating  Capacity 


in  the 


1927  Film  Year  Book 


PHIL 

M. 

DALY 
SEZ/ 


"It's  quite  a  jump  from 
the  nickelodian  of  yester- 
year to  the  Paramount 
and  Roxy  of  to-day.  It  is 
no  mean  leap  from  the 
painting  of  the  piano  on 
the  back  drop  to  the 
chariot  race  in  'Ben  Hur.' 
We  remember  hearing  a 
feller  say  ten  years  ago 
that  pictures  were  about 
over.  —  Wonder  what's 
happened  to  that  guy?" 


Five  Embryo  Stars 

(.Continued   from   Page   I) 

Fay  Wray,   Gary   Cooper  and  James 
Hall. 

"Paramount  expects  1927  to  over- 
shadow by  a  wide  margin  every  pre- 
vious year  in  its  history,"  the  state- 
ment said.  "We  have  planned  our 
greatest  production  schedule  and  a 
tremendous  expansion  of  our  efforts 
throughout   the   world." 


Rob  Racine  Theater 

Racine — The  State  owned  by  the 
Saxe  Amusement  Enterprises,  was 
robbed  of  between  $1,500  and  $2,000. 
Haweck,  manager,  R.  L.  Hanck  and 
L.  M.  Ross,  employes,  were  counting 
the  receipts  at  the  time. 


$4,000,000   Chicago   House 
Chicago— The  Marbro,  a  $4,000,000 
house,  will  be  opened  next  spring  by 
Marks    Brothers   on    Madison   St.,   at 
Crawford   Ave. 


Settling  Down 

(Continued   from   Page    1) 
the  work  done  and  property  obtaim 
in    1926  will   not   show   until   the   la 
six  months  of  this  year,  according 
the   publication. 

Admissions  paid  at  the  Paramou- 
theater  in  New  York  during  the  sevt 
weeks  it  has  been  open  total  near 
500,000.  Deducting  from  this  ove 
head  a  weekly  rental  of  $10,000  f 
the  building,  a  $10,000  film  rental  ar. 
$20,000  overhead  expenses,  it  is  es 
mated  that  Publix  receives  a  net 
more  than  $200,000  for  the  period. 


"U"  Cleveland  Theater  Ready 

Cleveland — The  new  Universal  Th 
ater  at  Superior  and  East  9th  S 
to  be  known  as  the  East  9th  St.  Th 
ater,  will  be  completed  early  in  Fe 
ruary.  It  will  have  1,500  seats.  1 
M.  Wolfson  will  be  manager. 


"Potemkin"    Closes    Sunday 
"Potemkin"  closes  at  the   Biltmo 
Sunday.     It  will  be  presented  in  a 
other   New   York  theater  later. 


HAL  ROACH   presents 
H/S  MSCftLS  in 


This  is  a  "Cornerblock"  cut  furnish 
FREE  for  all  Pathecomedies  at  yc 
Exchange. 


<T%t*h0^>  (T^yW^D  <T*y*W2i  (T^^<f7>  (TW^T)  (J^W^CTW^ 


Club  Mirador 

the  New  York  rendezvous  of  celebrities  of  Stage  and  Screen 

GNow  Presenting 

Europe's  Most  Spectacular  Dancers 

SIMMES 

and  BABETTE 

Direct  from  a  sensational  tour  of  the  Continent 
and  Riviera  and  a  record-breaking  run  with  "No, 
No    Nanette"  in   London.     Appearing  nightly 

also 

JOHNNY  JOHNSON'S 
CLUB  MIRADOR  ORCHESTRA 

Third  Successive  Season 

E.  Ray  Goetz,  ^Managing  THrector 

200  West  51st  Street,  New  York  «  Phone  Circle  5106 


?fZ^WkJ)(l^#r^<ZjMfy^^^ 


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VlTAPHDNi 

CONGRATULATES 

MARTIN    PRINTZ    of 

CLEVELAND 

ON  HIS   VISION  AND  SHOWMANSHIP 

IN  SECURING 


YITAPhom 


E 


FOR  THE 


CIRCLE  THEATRE,  CLEVELAND 


VlTAPHOKi    CORPORATION 

SOLE  OFFICES: 

FISK  BUILDING 

BROADWAY  AND  57th  STREET 

NEW  YORK  CITY 


<i 


And  That's  That 


i^,     By  PHIL  M.  DALY    

WILBUR     MORSE,     Jr.,     is     the 
father    of    First    National's    first 
1927  baby,  Katherine  Lamed. 


The  Capitol  radio  family  is  father- 
ing a  new  song  entitled  "Little  Son." 
Martha  Wilchinski  wrote  the  lyrics, 
Dr.  William  Axt  set  them  to  music 
and  Westell  Gordon  sang  them  for 
the  first  time. 


Speaking  of  beauty  prize  winners 
Bull  Montana  has  been  cast  for  "All 
Aboard,"   Johnny   Hines   vehicle. 


Sounds  of  revelry  emanating  from 
Joe  Hornstein's  office  seemed  to  in- 
dicate that  high  didoes  were  being 
cut  up  during  business  hours',  but  a 
second  look  revealed  that  it  was  only 
the  new  Seebury  piano  organ  being 
demonstrated  for  prospective  buyers. 


THE 


Seating  Corp.  Sales 
$10,000,000  In  1926 

(Continued  from  Page  1) 
months  ended  Sept.  30,  1926,  gross 
sales  reached  $7,568,557,  against 
$6,913,824  in  a  comparative  period  of 
the  previous  year.  Current  liabilities, 
including  reserves  for  taxes,  totaled 
$472,000,  indicating  a  ratio  of  current 
assets  to  current  liabilities  of  14.9  to 
1.  The  earnings  for  the  nine  months 
compared  with  previous  reports  in- 
dicate that  the  company  will  earn 
more  than  $6  per  share  for  1926  on  the 
entire  200,000  shares  of  common  stock 
outstanding. 


Only  because  Walter  Eberhardt,  in 
introducing  Felix  Orman  at  yester- 
day's A.M. P. A.  luncheon,  made  men- 
tion of  the  fact  that  he  is  a  native 
American,  did  those  present  suspect 
his  nationality.  Eight  years  abroad 
have  done  strange  things  to  the 
latter's  English  accent.  "Latinized 
in  appearance,  Anglocized  in  dialect, 
and  Continentalized  in  attire"  is  the 
way  one  wag  described  the  returning 
screen  author. 


Another  "motion  picture"  wedding 
is  scheduled.  Winifred  Mark,  daugh- 
ter of  the  late  Mitchell  H.  Mark,  is 
to  wed  Victor  Aubrey  Lownes,  Jr., 
assistant  manager  of  the  Victoria, 
Buffalo. 


Oregon  Reorganizes 

(.Continued   from   Page    1) 

750  seats  pay  $5  per  month,  from  750 
to  1,250  $7.50  per  month,  and  from 
1,250  up,  $10. 

Officers  have  been  named  as  fol- 
lows: president,  George  Guthrie;  first 
vice-president,  Rob  White;  second 
vice-president,  I.  Cohen;  third  vice- 
president,  George  Hunt;  secretary, 
Mrs.  Pearl  Potter;  treasurer,  H.  C. 
Phillips;  board  of  directors,  Bill  Ely, 
Harry  C.  Arthur  and  John  Hamrick. 
A  committee  comprising  Arthur, 
White,  Guthrie  and  Ike  Geller  will 
engage  a  business  manager  at  a  salary 
of  not  more  than  $400  per  month. 
Guthrie,  Geller,  White  and  Arthur 
are  preparing  a  new  constitution  and 
by-laws. 


Nine  Years  Ago  Today 


The  Film  Daily 


Samuel  Goldwyn  had  all 
plans  set  to  feature  Geraldine 
Farrar  in  a  series  of  produc- 
tions. 

And  he  has  Joeen  gunning 
for  big  ones  ever  since  --  and 
putting  them  over. 


Equipment 


The  Uptown,  Los  Angeles,  held  a 
Carl  Laemmle  night  in  honor  of  the 
Universal  president.  A  number  of 
present  and  former  Universal  players 
attended. 

"Genial  Jimmy"  Grainger  denies 
that  he  started  in  the  film  business 
at  Cedar  Rapids,  la.  However,  he 
operated  a  house  for  a  time  after 
making  his  debut  as  a  film  salesman. 


Peterson  Rebuilding  at  Baudette 
Baudette,    Minn.    —    Al    Peterson, 
owner  of  two  theaters  at  Internation- 
al  Falls,  is  remodeling  a  building  to 
replace  the   Grand,  destroyed  by  fire. 


Leni  to  Make  "Chinese  Parrot" 
Los  Angeles — Paul  Leni  will  direct 
"The  Chinese  Parrott"  for  Universal. 
Conrad  Veidt  will  play  in  this  pro- 
duction next  instead  of  "The  Man 
Who   Laughed." 


Mitchell  to  Direct  Wilson 

Hollywood  —  Bruce  Mitchell  will 
make  a  series  of  two-reelers  for  Uni- 
versal starring  Al  Wilson.  The  first 
will  be  entitled  "Sky  High  Saunders." 


Criticizes  Critics 

(Continued  from  Page  1) 
to  find  reviewers  who  put  the  blame 
where  the  blame  belongs  and  declared 
many  players  have  been  ruined  by 
misplaced  condemnation.  He  appealed 
for  critics  of  a  "higher  calibre  of 
mentality,"  urging  them  to  learn  more 
of  the  production  units  of  picture- 
majcing. 

Parker,  in  addition  to  a  few  re- 
marks, gave  impersonations  of  Doug- 
las Fairbanks,  John  Barrymore  and 
D.  W.  Griffith.  Orman,  who  recently 
returned  to  New  York  from  England, 
said  there  is  much  anti-American 
propaganda   in   that   country. 

Harry  Hershfield  was  made  a  hon- 
orary member  of  the  organization. 
Announcement  -was  made  that  the 
directors  have  voted  to  establish  a 
permanent  sick  fund  and  that  William 
De  Mille  has  contributed  $100  for  aid 
of  a  publicity  man  who  is  seriously 
ill.  Four  new  members  were  an- 
nounced as  follows:  Herbert  Voight, 
Frank  Wilstack,  Morris  Meyer  and 
Charles   Mintz. 


Warners   Sign  Writer 
Los   Angeles  —  Johnny    Grey   has 
signed  a  long-term  contract  to  write 
for    Warner    Bros. 


"Ironsides"    Opening    at    Egyptian 
Hollywood — "Old    Ironsides"     will 
open  at  Grauman's  Egyptian  Jan.  28. 


57  ORGANIZATIONS 

In  the  Film  Industry 


1927  Film  Year  Book 


Bru  in  Florida 

Atlanta — Ernest  Bru,  who  operates 
the  Rialto,  Little  River,  Fla.,  passed 
through  on  his  way  to  Florida,  after 
having  spent  some  time  at  his  old 
home  in  England.  While  away  he 
also  made  a  trip  into  Russia,  visiting 
Leningrad  and  Moscow.  Bru  is 
financially  interested  in  exchanges  in 
various   parts  of   Europe. 


Fred    Sharby   Opens  Another 
Lebanon,    N.    H.— The    Park    has 
been    opened    by    Fred    Sharby    who 
operates    half    a    dozen    theaters    in 
Northern    New    England. 


Talks   Federal   Censorship 

Canon  William  Sheafe  Chase 
boosted  Federal  censorship  again  at 
a  dinner  held  in  Brooklyn  by  the 
League  of  Neighbors,  Fellowship  of 
Faiths  and  Union  of  East  and  West. 
He  declared  that  Americans  had 
"permitted  business  aspects  of  mov- 
ing pictures  to  overwhelm  every 
other  consideration,"  making  Federal 
supervision  necessary  "to  protect  the 
childhood  of  humanity."  However, 
he  spoke  highly  of  the  potential  value 
of  the  screen  in  education. 


Screen  Preservation 

National    Theater    Supply    Manag 

Gives  Pointers  On  How  to  Ex- 
tend Life  of  Screen 

Commenting  on  the  many  d. 
cussions  involving  the  proper  care  a 
maintenance  of  the  screen,  Jose. 
Hornstein,  vice-president  and  genei 
manager  of  the  Eastern  district 
the  National  Theater  Supply  C 
offers  some  suggestions  bringing 
bear  the  benefit  of  his  long  experien< 

"If  the  screen  is  painted  on  a  wal 
stated  Hornstein,  "where  the  surfa 
is  often  affected  by  weather  chang* 
waterproofing  the  wall  will  remei 
this  condition.  A  device  for  enhan 
ing  the  pure  whiteness  of  the  pictu 
is  to  add  a  blue  tint  to  the  otherwi 
white   surface. 

"On  the  question  of  what  screen 
desirable  for'  certain  types  of  houst 
the  Dalite  screen  is  preferable  in  i] 
auditorium  which  is"  narrow  and  Ion 
In  contrast  to  this,  the  white  fl 
screen  is  desirable  in  a  house  which 
wide  in  proportion  to  its  length, 
soft  counter  brush,  with  the  strokii 
done  in  a  single  direction,  should  < 
duty  on  the  screen  about  once  a  da 
Metallic  screens  can  generally  I 
cleaned  without  injury." 


Ruth   Dwyer   Returns 
Ruth    Dwyer    has    returned    fro; 
Pittsburgh    to    resume    picture    woi 
in  the  East. 


$200,000   Fall    River    Fire 

Fall   River,   Mass. — Loss  estimat< 
at    $200,000    was    caused    when    fi.i 
swept      the      Empire,      combination 
house. 


Start  "Noah's   Ark"  Soon 

Hollywood — Production  on  "Noah 
Ark,"  starts  late  this  month  wi' 
Michael  Curtiz  directing.  Bess  Me 
edyth  is  doing  the  script. 


Einfeld  111 

S.  Charles  Einfeld  of  First  Nation 
has    passed    the    crisis    in    an    illne: 
which    for   a    time    threatened   to  tj 
pneumonia   and   is   now   on   the   ro« 
to  recovery. 


Famous  Re-Signs  Cameraman 

Los  Angeles — Famous  has  re-signf. 
C.  Edgar  Schoenbaum,  camerama: 
who  is  now  working  on  "The  My 
terious   Rider,"  Jack  Holt  vehicle. 


Lutz   Managing  New  House 
Milwaukee — Louis    Lutz,    manager 
of    Fischer's    Appleton    for    the    last 
three  years,  has  been  appointed  man- 
ager of   Fischer's   Fond  du   Lac. 


Arnold  Daly  Dead 

Arnold  Daly,  actor,  met  his  dea 
by  fire  yesterday.  Trapped  in  a  ret 
apartment  at  28  W.  51st  St.,  he  w« 
burned  beyond  recognition.  Daly  wi 
born  in  Brooklyn  in  1875.  He  playe 
in  the  legitimate  stage  for  year.  Ii 
sofar  as  screen  work  is  concerned,  h 
most  important  picture  was  "Tr 
Man  without  a  Country,"  produced  b 
the  now  defunct  Frohman  Amusi 
ment  Co.,  some  years  ago.  His  late: 
stage  appearance  was  in  "Juarez  ar 
Maximilian,"  staged  by  the  Theat( 
Guild.  His  last  picture  role  was 
part  in  "Borrowed  Plumes"  whic 
was  made  by  the  Halperin  Bros.  Dal 
was  a  member  of  the  Green  Rooi 
Club. 


. 


yiiday,  January   14,  1927 


THE 


•^m 


DAILY 


6cpfait-0-G4am& 

DULY  UPS  WHICH  «AM  P0UAB5  TOO  5UOWMEN 


"Forever  After" 
(First  Nat'l) 
Built  up  a  canvas  proscenium 
ame  for  the  lobby.  Both  wings  of 
ie  frame  showed  the  figure  of  a 
lotball  player.  Several  hand-paint- 
§  posters,  containing  cut-outs  from 
•xessory  paper  also  adorned  the  lob- 
\  as  well  as  stills. — Robb  &  Rowley 
heater,  Hillsboro,  Tex. 


"Men  of  Steel" 
(First  Nat'l) 
Had    a    display    board    placed    on 
ery   job    in   and    around    Sandusky 
which    structural    steel   was   being 
ed.     A   subway   in   course    of   con- 
duction,  afforded    unusual    advertis- 
\%   advantages    in   view   of   the    fact 
lat  the  steel  work  was  being  placed 
t    the   time    the    theater   was   adver- 
sing.     The  advertising  used  on  this 
ication    was    simply    a    poster    strip 
leading:   "Men  of  Steel." — George  J. 
chade,  Schade,  Sandusky,  Ohio. 


"Tell  It  to  the   Marines" 
(M-G-M) 
On    the    opening    night    there    was 
parade    of    Marines— about    50    in 
mmber,   including  the   reserve   force, 
leaded    by    a    bugler    and    an    army 
ruck  on  which  were  posters  reading 
[Tell  It  to  the  Marines."    Three  hun- 
,"  jlred    letters    were    sent    out    by    the 
vlarine   office,   together  with   heralds 
if  the  picture,  making  Monday  "Ma- 
ine   Night."      Four    hundred    letters 
,  jverc  sent  out  by  the  Wayne  County 
.  iPost  of   the   American    Legion   mak- 
j  jug  Thursday  night  "Legion   Night." 
A  bugler  was  stationed  at  the   thea- 
ier,    who    played    from    the    marquee 
and  roof  of  the  buliding  at  intervals 
i  'luring  the  day,   and  at  the   lowering 
,  pf  the   colors   at   five,  every  evening. 
/  — S.  Carpenter,  Madison,  Detroit. 


: 


"The   Nervous   Wreck" 
(P.  D.  C.) 

Arranged     with     Cleveland     Plain 

,  IDealer    to    conduct    contest,    offering 

|  (prize    to    person    who    sent    in    most 

([original  and  plausible  account  of  the 

most  nervous  moment  of  his   or  her 

life.      Letters    were    limited    to    fifty 

words.     Hundreds  of  letters  were  re- 

ficcived. — Keith's   Palace,   Cleveland. 



"Syncopating  Sue" 
(First  Nat'l) 
Tied  up  with  Times,  local  news- 
paper, for  a  jazz  piano-playing  con- 
j  f  test.  Entry  blanks  were  run  in  the 
I  paper  daily  a  week  ahead.  The  con- 
j ,  j  test  was  held  every  evening.  A  piano 
, ,  concern  presented  a  piano  as  first 
;!  prize.  Over  five  hundred  inches  of 
[  front  page  and  inside  free  publicity 
[I  was  given  by  the  Times.  Also  a  full 
|  i  window  display  was  put  in  Sherman 
I  Clay's  Broadway  store  showing 
;  •  prizes.  Fifty-four  people  entered 
1  contest. — Doug.  Kimberley,  Colonial, 
: :  Tacoma,  Wash. 


Bothner  Rejoins  Smalley 
Cooperstown.  N.  Y, — Al  Bothner, 
formerly  with  Smalley's  Theaters  has 
returned  from  the  Schine  organiza- 
tion and  is  now  engaged  in  his  for- 
mer work  of  booking  and  looking  af- 
ter the  stage  attractions. 


Auto  Truck 

THE  Exploitation  Section 
X  of  the  1927  Film  Year 
Book  soon  to  be  issued  is 
crowded  with  practical 
showmanship  stunts  for 
every  form  of  publicity.  It 
will  become  the  exhibitor's 
permanent  exploitation 
manual  throughout  the 
year.  Every  stunt  a  proved 
puller  at  the  box-office. 
Here  is  one : 

Here  is  an  economical  way 
of  building  an  auto  truck  bally- 
hoo instead  of  going  to  the  ex- 
pense of  designing  a  float.  Use 
a  Ford  truck,  inexpensive  to 
rent,  and  place  on  it  a  canvas 
sign  sufficiently  long  to  cover 
entire  length,  and  wide  enough 
to  reach  from  ten  inches  above 
the  ground  to  almost  the  top 
of  the  driver's  canopy.  A  cut- 
out from  the  sheet  of  the  star 
is  mounted  in  the  middle  of  the 
sign  in  such  a  way  that  the 
top  of  the  figure  is  fully  four 
feet  above  the  top  of  the  sign. 
Word  matter  on  the  sign  gives 
title  of  attraction,  etc. 


Publix  Holds  First 

Regional  Meeting 

(Continued  from  Page  1) 
burgh;  Herman  Vineburg,  Jersey, 
Morristown,  N.  J.;  George  P.  Cru- 
zen,  Palace,  Lockport;  Earl  T.  Lee- 
per,  Paramount,  New  York;  A.  G. 
Shear,  Rialto,  New  York;  J.  J. 
Franklin,  district  manager,  New 
York.      The    conference   closes   today. 

Saturday  a  party  of  Publix  offi- 
cials leaves  New  York  for  the  next 
conference  which  will  be  held  at  Kan- 
sas City,  Jan.  18  and  19.  Meetings 
at  Dallas,  Atlanta  and  Miami  will 
follow,  after  which  the  special  train 
carries  the  officials  to  New  Orleans 
where  the  officials  will  attend  the 
opening  of  the  new   Saenger   Feb.  4. 

Comprising  the  party  will  be  Sam 
Katz,  A.  M.  Botsford,  L.  E.  Schnei- 
der, Lem  Stewart,  Sam  Dembow,  Jr., 
David  Chatkin,  Harry  Marx,  M.  J. 
Mullin,  Fred  Fetzger,  Paul  Raebourn, 
L.    1.   Furman. 


Incorporations 


Albany,  N.  Y. — Lexico  Film  Producing 
Co.,  Manhattan.  To  produce  and  present 
motion  pictures.  Capital  $50,000.  Attorney, 
Max    L.    Arnstein,    320    Broadway. 


Albany,  N.  Y. — Paul  Moss,  Inc..  Manhat- 
tan. Proprietors  and  managers  of  theaters 
for  general  amusement  offerings.  Capital, 
$32,000.  Attorneys,  Kaye,  McDavitt  and 
Schoer,    149    Broadway. 


Albany,  N.  Y. — Tagson  Amuse.  Corp., 
Brooklyn.  To  own,  lease  and  operate  the- 
aters. Capital,  $5,000.  Attorney,  Louis 
Phillips,    1560    Broadway. 


230  For  Stanley 

Philadelphia  —  With  10  houses 
planned  or  under  construction,  the 
Stanley  interests  will  soon  have  230 
theaters  under  their  control.  Newest 
expansion  plans  call  for  a  5,000-seat 
house  at  Journal  Square,  Jersey  City 
and  a  1,500-seat  theater  on  Valley 
Road,  West  Orange,  N.  J.  Harry 
Stein  of  Passaic  will  be  associated 
with  Stanley  in  the  former  enterprise. 

Houses  which  will  soon  be  added  to 
the  chain  include  the  following: 
Ogontz,  in  which  a  partner  interest 
will  be  held  by  Charles  Segall  and 
Sam  Shapiro;  theater  at  54th  St.  and 
Arlington  Ave.;  Norwood,  which  will 
be  a  joint  Stanlejr  and  Benn  enter- 
prise, the  Forest;  the  Erlanger,  at  21st 
and  Market  Sts.,  the  Stanley,  20th  and 
Market  Sts;  the  Desmond  and  a  new 
house  at  69th  St.  and  Ashby  Road. 

Theaters  under  Stanley  control  are 
held  as  follows:  Stanley,  100  per  cent 
ownership,  45;  less  than  100  per  cent, 
58;  Stanley-Crandall.  19;  Stanley- 
Fabian  43;  Stanlev-Mark-Strand.  9: 
Stanley-Rowland-Clark,  22;  Stanley- 
Fox  8,  and  8  Davis  houses  recently 
acquired  in  Western  Pennsylvania. 


Wins  Exhibitor  Competition 
Toronto — George  Lester,  proprie- 
tor of  the  King  theater  won  the  ex- 
hibitors' letter  competition  in  Canada 
conducted  by  First  National  on  the 
subject  'Why  I  book  First  National 
pictures."  Second  award  went  to  R. 
F.  Little,  owner  of  the  Roseland, 
East  Angus,  Quebec.  The  judges 
were  Roy  O'Connor,  manager  of  the 
Prince  of  Wales  Theater,  C.  J.  Appel 
of  the  First  National  office,  and  Ray 
Lewis. 


Albany.  N.  Y.— Thomas  Prod.,  Inc.,  Man- 
hattan. Production,  distribution  and  general 
exploitation  of  motion  pictures.  Capital, 
$5,000.  Attorney,  Louis  Phillips,  1560  Broad- 
way. 


Albany,  N.  Y. — Motion  Pictures  Devices 
Co.,  New  York  County.  Films,  cameras, 
devices  and  apparatus.  Capital.  10,000  shares 
of  stock  of  no  par  value.  Attorneys.  Moore, 
Hall,    Swan   and   Cunningham,   505   Fifth    Ave. 


Derelys  Perdue  in  Humes  Film 
Derclys  Perdue   will  play  the   fem- 
inine   lead    in    "The    Empty    Saddle," 
Fred  Humes'  next  Western  for  Uni- 
versal. 


Albany,  N.  Y. — Wagner  Productions,  Inc., 
Manhattan.  To  provide  for  production,  pre- 
sentation and  exploitation  of  theatrical  plays 
and  other  stage  attractions.  Capital,  100 
shares  of  stock  at  no  par  value.  Attorneys, 
House,  Grossman  and  Vorhaus,  115  Broad- 
way. 


Albany.  N.  Y. — G.  Georges,  Inc..  Man- 
hattan. Toe-dancing  shoes  and  theatrical 
footwear.  Capital,  $10,000.  Attorney,  Luke 
J.    Marshall,    350    Fulton    Street,    Brooklyn. 


Seattle    Board  to   Act 
Seattle — Major    Bertha    K.    Landes 
will  ask  the  Seattle  Censor  Board  to 
decide  whether   Chaplin   films   should 
be  barred  from  the  city. 


In  Laura  La  Plante's  Support 
Los  Angeles — Five  players  have 
signed  with  Universal  for  "Beware 
of  Widows,"  Laura  La  Plante's  next. 
They  are  Bryant  Washburn,  Walter 
Hiers,  Paulette  Duval,  Frank  Cur- 
rier and  Catherine  Carver.  Wesley 
Ruggles   will   direct. 


Make  Cast  Additions 
William  Harrigan,  who  was  in  "The 
Great  God  Brown,"  on  th°  stage,  and 
Mona  Palma,  who  was  in  "The  Can- 
adian," have  been  added  to  the  cast 
of  "Cabaret,"  which  will  star  Gilda 
Gray.  Robert  Vignola  will  direct, 
with    Phil    Carle   as   his   assistant. 


Albany,  N.  Y. — Granada  Amusement  Corp  , 
Manhattan.  General  real  estate  business. 
Capital,  1,000  shares  of  stock  of  no  par 
value.  Attorney,  Leopold  Friedman,  1560 
Broadway. 

Oklahoma  City — American  Theater  Co., 
Ada.  Okla.  Capital  stock,  $10,000.  Filed 
by  F.  G  Roberts,  Raymond  Roberts  and 
W.    A.    Delaney,    Jr. 

Albany,  N.  Y. — Endicott  Amusement  Corp., 
New  York  County.  Proprietors  and  managers 
of  motion  picture  and  other  theaters  and 
provide  general  amusement  offerings.  Filed 
by    Leo    Oppenheim,    60    Wall    St. 


Albany.  N.  Y— 137  West  48th  Street  Leas- 
ing Corp.,  Manhattan.  Operation  of  theaters 
and  motion  picture  features.  Capital,  $5,000. 
Filed  by  Weiss  and  Wharton,   34   Pine   Street. 


Albany,  N.  Y. — President  Amusement  Corp. 
Theatrical  and  motion  picture  business.  Cap- 
ital. 100  shares  of  stock  of  no  par  value. 
Filed   by   Hess   and   Tyroler,    1440    Broadway. 

Albany,  N.  Y. — Harold  Stern.  Inc.,  Kings 
County.  To  furnish  singers,  artists  and  mu 
sical  features.  Capital,  $10,000.  Filed  by 
H.    E.    Coleman,    115    Broadway. 


Albany,  N.  Y. — Brietkopf  Music  House, 
Inc.,  New  York  County.  Theatrical  and  Mo- 
tion picture  business  and  music  publishers. 
Capital.  $350,000.  Filed  by  Sullivan  and 
Cromwell,    49    Wall    Street,    New    York    City. 


Ottawa — The  La  Salle  County 
League  of  Women  Voters  asked  the- 
aters not  to  show  Chaplin  pictures 
pending  the  settlement  of  the  divorce 
case  against  him. 


Atlanta    Exchange    Moves 

Atlanta — Enterprise  Film  Corp., 
has  moved  to  new  quarters  at  111 
Walton  St. 


550  INDIVIDUAL 
ADVERTISERS 


1927  Film  Year  Book 


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WITH 

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Directed  by 

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iRNERS  ANTICIPATE 
$1,000^00  PROFIT 

J-eign  Rentals  Expected 
|To  Bring  $2,000,000 
This  Year 

ariKT   Bros,  estimate   net   income 

pictures,    exclusive    of    profits 

Vitaphone  and  from  foreign  busi- 

w  ill    approximate    $1,000,000    in 

seal  year  ending  Aug.  31,   1927. 

r     report     for     the     year     ending 

:h   31,    1920,   showed   a   deficit    of 

7,820  attributed  to  costs  inciden- 

establishing    their    own    distri- 

n  system  and  production.     This 

{Continued    on    Page    2) 


'itaphone  Set  in  Cleveland 

ftveland   will   hear  and   see   Vita- 
tie.      Martin    Printz   oj   the    Circle 
infracted  for  the  installation  of 
tone   and   the    Vitaphone   Corp 
it    will    prove    that    Vitaphone 


Id  raw  capacity  houses.  Applica- 
tor the  installation  of  Vitaphone 
been  received  from  many  other 
rs  in  Cleveland.  The  foresight 
rintz  won  for  him  the  privilege 
st  showing  Vitaphone  in  Cleve- 


|  ank   Leases   Iowa   House 

lar  Rapids — A.  H.  Blank  Enter- 
will    lease    a    $700,000    theater 

g  2,500  which  will  be  erected  at 
We.  and  Second  St.  It  will  be 
next    October. 


$1,200,000  Bond  Issue 

nneapolis— A  $1,200,000  bond  is- 
s  planned  by  the  Minneapolis 
ter  Co.  in  connection  with  the 
seat  house  which  will  be  erect- 
9th  St.  and  La  Salle  Ave.,  and 
i  has  been  leased  to  Publix  for 
ears     at     an     annual     rental     of 

Doo. 


ew  Plans  Atlanta  House 

anta — Construction  of  an  $8,- 
0  theater  building  project  on 
site  of  the  Grand  Bldg.  and 
's  Grand,  Pryor  and  Houston 
is  planned  by  Loew.  The 
will    seat    between    3,300    and 


ady  for  Laemmle  Dinner 

V:h    the    list    of    guests    growing 

(plans    for    the    banquet    to    be 
in   honor  of  the   60th  birthday 
rl   Laemmle  at  the  Biltmore  on 


SEATING  CORP.  SALES 
$10,000,000  IN  1926 

Dividend  Of  $6  Per  Share 

May  Be  Declared  For 

That  Year 

Sales  for  the  year  1926  are  esti- 
mated in  excess  of  $10,000,000  in  the 
annual  report  of  the  American  Seat- 
ing Corp.,  which  will  be  published 
soon.  Net  profits  for  the  nine  months 
to  Sept.  30,  1926,  totaled  $967,096,  as 
compared  with  net  profits  of  $730,195 
in  the  same  period  in  1925. 

The  report  shows  that  for  the  nine 
(Continued   on   Page   4) 


Settling  Down 

With  the  past  year  a  period  of 
building  and  acquiring  new  proper- 
ties, Famous  will  devote  the  first  half 
of  1927  to  settling  down  and  con- 
solidation, says  "The  Wall  Street 
Journal."  Although  earnings  will 
probably  show  a  steady  growth  from 
the  first   of  this  year,  real   results  of 

(Continued    on    Page    2) 


Five  Embryo  Stars 

Los  Angeles — Five  new  young 
players  are  "definitely  on  their  way 
to  stardom"  under  the  Famous  ban- 
ner, said  B.  P.  Schulberg  yesterday. 
They  are  Ann   Sheridan,   Sally  Blane, 

(Continued     on     Page     2) 


Arthur  Loew  Going  To  Coast 

Arthur  Loew  is  en  route  to  the 
Coast  in  connection  with  M-G-M 
production.  Later  he  will  go  to 
South  America  in  the  interests  of  the 
44  theaters  acquired  in  Brazil  by  his 
company. 


Enright  Made  Director 

Hollywood  —  Warners  have  pro- 
moted Ray  Enright,  film  cutter,  to 
director.  His  first  assignment  will 
be  "Tracked  by  the  Police,"  starring 
Rin-Tin-Tin. 


Lesser  to   Build  Three 

Los  Angeles — Sol  Lesser,  will 
build  legitimate  houses  in  Hollywood, 
Los  Angeles  and  San  Francisco.  The 
first  will  be  built  in  Hollywood  on 
Hollywood    Blvd. 


Schine's  Adding  to  Chain 

Saranac  Lake,  N.  Y. — Management 
of  the  Pontiac  has  passed  into  new 
hands  as  the  sale  by  the  Pontiac  The- 
ater Corp.  to  the  Schine  Enterprises, 
Inc.,  of  Gloversville,  went  into  effect. 


"Lab"  Deal  On 

Consolidated  Film  Industries, 
Inc.,  have  opened  negotiations 
with  the  Hirlagraph  M.P.  Corp., 
which  operate  the  Hirlagraph 
laboratory  at  Fort  Lee  to  take 
over  the  plant.  In  the  event 
that  the  deal  goes  through, 
Charles  Hirlaman,  president  of 
Hirlagraph  will  remain  in 
charge  under  a  contract  cov- 
ering a  period  of  several  years. 


Oregon  Reorganizes 

Portland,  Ore. — The  M.  P.  League 
of  Oregon  has  reorganized  under  the 
name  of  Oregon  Theaters  Ass'n.  Ex- 
changes will  be  invited  to  affiliate  as 
associate  members.  The  membership 
fees  plan  calls  for  an  initial  payment 
of  $50  and  a  monthly  assessment  in 
proportion  to  the  seating  capacity. 
Accordingly,  all  houses  having  under 

(Continued    on    Page    4) 


Plan  Glean-Up  Week 

Plans  are  being  made  by  the  Hays' 
office  for  cooperating  in  the  observ- 
ance of  Fire  Prevention  Clean-Up 
Week  which  takes  place  the  third 
week  in  April  under  the  auspices  of 
the  National  Fire  Protection  Assn. 
The  organization  is  represented  on 
the  national  committee  by  Hickman 
Price.  Exchanges  and  exhibitors  will 
be  asked  to  assist  in  a  general  clean- 
up campaign.  Exchange  employees 
will  probably  be  addressed  on  the 
topic. 


Criticizes  Critics 


Daily  newspaper 
critics  were  "panned 
Bushman,  speaking 
A.M.P.A.  luncheon, 
guests  included  Lois 
Parker,  Paul  Meye 
"Theater  Magazine" 
man.     He  said  it  is  a 

(Continued    on 


and     magazine 

by  Francis  X. 

at     yesterday's 

where      other 

Wilson,   Albert 

r,     publisher     of 

and    Felix    Or- 

most  impossible 

Page    4) 


Projectro  Corp.   Re-Elects 

International  Projector  Corp.,  di- 
rectors, who  have  been  re-elected, 
have  again  named  the  same  officers 
for  the  company.  Its  by-laws  were 
amended  to  change  the  date  of  the 
annual  meeting  from  the  second 
Tuesday  in  January  to  the  third  Tues- 
day in   March. 


Spence  Titling  Moore  Picture 


Hollywood — Ralph 
title    Colleen    Moore's 
"Orchids    and    Ermine. 


Spence       will 
latest    picture, 


PUBLIX  HOLDS  FIRST 
REGIONAL  MEETING 

Managerial  Conferences' 

Are  Planned  For  Four 

Other  Cities 

Publix  yesterday  opened  the  first 
of  a  series  of  five  regional  manager- 
ial conferences,  the  meeting  taking 
place  at  the  Roosevelt,  New  York, 
with  Sam  Katz  and  various  home  of- 
fice executives  in  attendance.  Those 
present   include: 

Michael  Shea  and  Vincent  R.  Mc- 
Faul,  Shea's  Buffalo,  Buffalo;  Charles 
M.  Pincus,  Olympia,  New  Haven;  R. 
E.  Crabill,  Vernon  Gray  and  John 
McGrail,  Metropolitan,  Boston; 
George  C.  Walsh,  Strand  and  Hamil- 
ton, Yonkers;  Edward  Zorn,  Liberty 
and  Bardavon,  Poughkeepsie;  Charles 
R.  Hammerslough,  Academy,  New- 
(Coutinued  on  Page  5) 


Pantages   Adds  Another 

The  Pantages  Circuit  has  aug- 
mented the  steadily  increasing  chain 
of  theaters  with  the  acquisition  of 
the  Pantages  here. 


Lieber   to   Address   London 

Via  the  radio  telephone  Robert 
Lieber,  from  First  National  head- 
quarters, will  address  a  sales  meeting 
of  his  United  Kingdom  force  at  10 
o'clock  this  morning  at  the  London 
office,  37  Oxford  St.  About  200  sales- 
men will  hear  the  address. 


Fire  Loss  $150,000 

Estimate  was  made  yesterday  that 
damage  approximathv,  $150,000  was 
caused  by  the  fire  which  damaged 
Fox's  Audubon,  Broadway  at  165th 
St.  Unlike    the    situation    at    the 

Laurier  Palace,  Montreal,  last  Sunday 
night,  the  patrons  numbering  800 
walked  out  calmly  when  two  officers, 
passing  through  the  aisles,  advised 
them   to   leave. 


Another  for  Schine 

Geneva,  N.  Y. — The  Smith  here  has 
been  bought  by  the  Schine  interests 
which  controls  the  other  two  local 
theaters.  B.  B.  Gustadt  continues  as 
manager.  The  house  will  be  re- 
modeled and  the  seating  capacity  in- 
creased to  1,500. 


"U"   Buys  Madson  Story 

Los  Angeles  —  Universal  has 
bought  "Muldoon's  Picnic,"  an  orig- 
inal   by    James    Madison. 


THE 


Wl 


DAILV 


Friday,  January    14,  IS 


#<•  NEWSPAPER 
i^FILMDOM  i 


rl*'P^^»LLTHE  TIME 


Vol  XXXIX  No.  12     Friday,  Ian  14. 1927     Price  5  Cents 


JOHN  W.  ALICOATE 


Publisher 


Published  daily  except  Saturday  and  holidays 
at  1650  Broadway,  New  York  N.  Y.,  and 
copyright  (1927)  by  Wid's  Films  and  Film 
Folk,  Inc.  J.  W.  Alicoate,  President  and 
Treasurer;  Maurice  D.  Kami,  Editor;  Don- 
ald M.  Mersereau,  Business  and  Advertising 
Manager;  Ralph  Wilk,  Traveling  Represen 
tative.  Entered  as  second-class  matter  May 
21,  1918,  at  the  post-office  at  New  York, 
N.  Y.  under  the  act  of  March  3,  1879. 
Terms  (Postage  free)  United  States,  outside 
of  Greater  New  York,  $10.00  one  year;  6 
'months,  $5.00;  3  months.  $3.00.  Foreign, 
$15.00.  Subscribers  should  remit  with  order. 
Address  all  communications  to  THE  FILM 
DAILY.  1650  Broadway,  New  York.  N.  Y. 
Phone  Circle. 4736-4737-4738-4739.  Cable  ad 
dress:  Filmday,  New  York.  Hollywood, 
California — Harvey  E.  Gausman,  Ambassa 
dor  Hotel:  'Phone,  Drexel  7000  and  Wash 
ington  9794,  London — Ernest  W.  Fredman. 
The  Film  Renter,  58,  Great  Marlborough  St.. 
London,  W.  I.,  Paris — La  Cinematographic 
Francaise,    5,    Rue   Saulnier. 


Warners  Anticipate 

$1,000,000  Profit 

(Continued   from   Page    1) 

statement    did    not    embrace    income 
from  Vitaphone. 

With  the  company  distributing  its 
own  product  in  Great  Britain  book- 
ings from  his  territory  brought 
$500,000  the  last  fiscal  year.  In  the 
first  two  months  of  this  fiscal  year 
$800,000  in  rentals  have  been  received 
and  a  total  of  $2,000,000  is  expected. 
This  return  will  not  come  in  until 
September,  this  year. 


Uptown,  Toronto  Switches 
Toronto — The  Uptown,  parent 
house  of  the  Famous  Players  chain 
has  succumbed  to  the  policy  of  chang- 
ing programs  on  Saturdays  instead 
of  Mondays.  Others  of  the  Famous 
house  in  Canada  had  been  doing  so 
for  a  long  time. 


Financial 


A  transfer  of  100  shares  of  Universal  com- 
mon sent  that  stock  rocketing  for  a  gain  of 
3  Yz  points.  Eastman  Kodak  also  felt  a  salu 
tary  push,  turning  over  4,600  shares  to  a  2 
point  gain.  Trans  Lux  had  the  big  day  from 
point  of  sales,  trading  8,100  shares  to  a 
half-point    rise. 


Quotations 


High 

45 
44?£ 


Low 

445^ 
44J4 


70J4     69J4 


Am.  Seat.  Vtc.  . . 
Am.  Seat.  Pfd... 
*Balaban    &    Katz. 

*Bal.    &    Katz    Vtc 

Eastman  Kodak  .  .  .  134J4 
Famous  Players  .  .  .  1 1 1 1/2 
Fam.    Play.    Pfd...  122 

*Film    Inspect 

*First   Nat'l.    Pfd.. 

Fox    Film    "A" 

*Fox   Theaters    "A" 

"Intern'!    Project 

Loew's,    Inc 48^ 

Metro-Gold.  Pfd.  .  25  54 
M.  P.  Cap.  Corp..  12J4 
Pathe  Exch.  "A"..  38% 
Paramount     B'way.  .100 

ttRoxy    "A"     2914 

ttRoxy     Units     ...    32 
ttRoxy    Common    .  .      9% 
Skouras     Bros.      ...    48 

"Stan.    Co.   of  Am 

Trans-Lux   Screen..      8%       7% 

•Univ.    Pict.    Pfd 

Universal  Pictures.  40 Vi 
Warner  Pictures...  30J4 
Warner    Pict.    "A".   41J4 


Close 

44% 
44% 
63^ 
7354 
129J4    132 
110*6   11054 
122        122 
....        4J4 
98 
70 

22*4 
10% 
48'/2 
2554 
12 

38% 
99/2 


4854 

25J4 

12 

38% 

9954 

2854 

30 

9?4 
47 


4054 
30*6 
40  54 


47 
8354 

8*8 

98*4 
40*4 
30*6 
40*4 


Sales 

2, ion 
700 


4,600 

7,200 

100 


2,300 


1,700 

100 

600 

200 

7 


8,100 

'ioo 

100 
3,400 


Saxe — In    Taxicab    Company 

Milwaukee — One  of  the  principals 
in  a  consolidation  of  the  leading  taxi- 
cab  companies  of  St.  Paul,  Minne- 
apolis and  Duluth  is  John  E.  Saxe  of 
the    Saxe    Amusement    Enterprises. 


New    "U"    Western    Star 

Los  Angeles — Universal  will  star 
Ted  Wells  in  a  series  of  Westerns 
to  be  made  under  supervision  of  Wil- 
liam   Lord   Wright. 


Last    Prices   Quoted 
Philadelphia    Market 


t  Bond   Market 
tt   Bid    and    Ask 


Signs    Howard    Green 

Hollywood — Howard  J.  Green,  who 
has  resigned  from  the  Harold  Lloyd 
organization,  has  been  signed  by 
First  National  for  comedy  construc- 
tion work.  He  will  first  be  asso- 
ciated with  the  next  Richard  Bar- 
thelmess  vehicle,  which  Al  Rockett 
will   produce. 


Sloman  Preparing  "Lea  Lyon" 

Universal  City — Having  completed 
"Alias  the  Deacon"  Edward  Sloman 
is  busy  on  the  script  of  "Lea  Lyon," 
in  which  he  is  to  direct  Mary  Philbin. 
Production  starts  early  in  January. 


M-G-M    Signs    Owen    Moore 

Los    Angeles — M-G-M    has    signed 

Owen  Moore,  who  has  just  completed 

principal   male   role   opposite    Pauline 

Starke  in  "Women  Love  Diamonds." 


A  List  of  20,000  Theaters 

Address  and  Seating  Capacity 


in  the 


1927  Film  Year  Book 


PU1L 
JW. 

DALY 

SEE/ 


"It's  quite  a  jump  from 
the  nickelodian  of  yester- 
year to  the  Paramount 
and  Roxy  of  to-day.  It  is 
no  mean  leap  from  the 
painting  of  the  piano  on 
the  back  drop  to  the 
chariot  race  in  'Ben  Hur.' 
We  remember  hearing  a 
feller  say  ten  years  ago 
that  pictures  were  about 
over.  —  Wonder  what's 
happened  to  that  guy?" 


Five  Embryo  Stars 

(Continued   from   Page    1) 
Fay  Wray,   Gary   Cooper  and  James 
Hall. 

"Paramount  expects  1927  to  over- 
shadow by  a  wide  margin  every  prt 
vious  year  in  its  history,"  the  state- 
ment said.  "We  have  planned  our 
greatest  production  schedule  and  a 
tremendous  expansion  of  our  efforts 
throughout   the  world." 


Settling  Down 

(Continued    from    Page    1) 

the  work  done  and  property  obtaii 
in  1926  will  not  show  until  the  1 
six  months  of  this  year,  according 
the  publication. 

Admissions  paid  at  the  Paramo 
(heater  in  New  York  during  the  se' 
weeks  it  has  been  open  total  ne? 
500,000.  Deducting  from  this  0'. 
head  a  weekly  rental  of  $10,000 
the  building,  a  $10,000  film  rental  ; 
$20,000  overhead  expense-,  it  is  e 
mated  that  Publix  receives  a  net 
more   than  $200,000  for  the  perioc 


"U"  Cleveland  Theater  Ready 
Cleveland — The  new  Universal  T 
ater  at  Superior  and  East  9th 
to  be  known  as  the  East  9th  St.  T 
ater,  will  be  completed  early  in  F 
ruary.  It  will  have  1,500  seats. 
M.  Wolfson  will  be  manager. 


"Potemkin"    Closes    Sunday 

"Potemkin"  closes  at  the  Bilttr 
Sunday.     It  will  be  presented  in 
other   New    York  theater  later. 


Rob  Racine  Theater 

Racine — The  State  owned  by  the 
Saxe  Amusement  Enterprises,  was 
robbed  of  between  $1,500  and  $2,000. 
Haweck,  manager,  R.  L.  Hanck  and 
L.  M.  Ross,  employes,  were  counting 
the  receipts  at  the  time. 


$4,000,000    Chicago   House 
Chicago— The  Marbro,  a  $4,000,000 
house,  will  be  opened  next  spring  by 
Marks    Brothers   on    Madison    St.,   at 
Crawford   Ave. 


"0UR6AN6C0M£DY" 

HAL  ROACH  presents 
H/S  PASC/H.S  in 


This  is  a  "Cornerblock"  cut  furni 
FREE  for  all  Pathecomedies  at 
Exchange, 


Club  Mirador 

the  New  York  rendezvous  of  celebrities  of  Stage  and  Screen 

clS{ow  Presenting 

Europe's  Most  Spectacular  Dancers 

SIMMES 

and  BABETTE 

Direct  from  a  sensational  tour  of  the  Continent 
and  Riviera  and  a  record-breaking  run  with  "No, 
No   Nanette"  in   London.     Appearing   nightly 

also 

JOHNNY  JOHNSON'S 
CLUB  MIRADOR  ORCHESTRA 

Third  Successive  Season 

E.  RAY  GOETZ,  {Managing  'Director 

200  West  51st  Street,  New  York  «  Phone  Circle  5106 


2  <l>4fc<0  <L*?W^J)  <LJWfi*J)  <LtMb%£>  (S^m^^CL^v^e^W^e 


ill 


1(1 


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VlTAPHDN 

CONGRATULATES 

MARTIN    PRINTZ    of 

CLEVELAND 

ON  HIS   VISION  AND  SHOWMANSHIP 

IN  SECURING 


YITAPhdm 


E 


FOR  THE 


CIRCLE  THEATRE,  CLEVELAND 


o 


VlTAPHOm    CORPORATION 

SOLE  OFFICES: 

FISK  BUILDING 

BROADWAY  AND  57th  STREET 

NEW  YORK  CITY 


THE 


Friday,  January   14,   192! 


And  That's  That 


O^i     By  PHIL  M.  DALY    ^^_ 

WILBUR     MORSE,     Jr.,     is     the 
father    of    First    National's    first 
1927  baby,   Katherine   Larned. 


The  Capitol  radio  family  is  father- 
ing a  new  song  entitled  "Little  Son." 
Martha  Wilchinski  wrote  the  lyrics, 
Dr.  William  Axt  set  them  to  music 
and  Westell  Gordon  sang  them  for 
the  first  time. 


Speaking  of  beauty  prize  winners 
Bull  Montana  has  been  cast  for  "All 
Aboard,"   Johnny    Hines    vehicle. 


Sounds  of  revelry  emanating  from 
Joe  Hornstein's  office  seemed  to  in- 
dicate that  high  didoes  were  being 
cut  up  during  business  hours,  but  a 
secoyid  look  revealed  that  it  was  only 
the  new  Seebury  piano  organ  being 
demonstrated  for  prospective  buyers. 


Only  because  Walter  Eberhardt,  in 
introducing  Felix  Orman  at  yester- 
day's A.M. P. A.  luncheon,  made  men- 
tion of  the  fact  that  he  is  a  native 
American,  did  those  present  suspect 
his  nationality.  Eight  years  abroad 
have  done  strange  things  to  the 
latter's  English  accent.  "Latinized 
in  appearance,  Anglocized  in  dialect, 
and  Continentalized  in  attire"  is  the 
way  one  wag  described  the  returning 
screen  author. 


Seating  Corp.  Sales 
$10,000,000  In  1926 

i  (  ontinued  from  Page  1) 
months  ended  Sept.  30,  1926,  gross 
sales  reached  $7,568,557,  against 
$6,913,824  in  a  comparative  period  of 
the  previous  year.  Current  liabilities, 
including  reserves  for  taxes,  totaled 
$472,000,  indicating  a  ratio  of  current 
assets  to  current  liabilities  of  14.9  to 
1.  The  earnings  for  the  nine  months 
compared  with  previous  reports  in- 
dicate that  the  company  will  earn 
more  than  $6  per  share  for  1926  on  the 
entire  200,000  shares  of  common  stock 
outstanding. 


Another  "motion  picture"  wedding 
is  scheduled.  Winifred  Mark,  daugh- 
ter of  the  late  Mitchell  H.  Mark,  is 
to  wed  Victor  Aubrey  Lownes,  Jr., 
assistant  manager  of  the  Victoria, 
Buffalo. 


The  Uptown,  Los  Angeles,  held  a 
Carl  Laemmle  night  in  honor  of  the 
Universal  president.  A  number  of 
present  and  former  Universal  players 
attended. 


"Genial  Jimmy"  Grainger  denies 
that  he  started  in  the  film  business 
at  Cedar  Rapids,  la.  However,  he 
operated  a  house  for  a  time  after 
making  his  debut  as  a  film  salesman. 


Peterson  Rebuilding  at  Baudette 

Baudette,  Minn.  —  Al  Peterson, 
owner  of  two  theaters  at  Internation- 
al Falls,  is  remodeling  a  building  to 
replace  the   Grand,  destroyed  by  fire. 


Oregon  Reorganizes 

(Continued    from    Page    1) 

750  seats  pay  $5  per  month,  from  750 
to  1,250  $7.50  per  month,  and  from 
1,250  up,  $10. 

Officers  have  been  named  as  fol- 
lows: president,  George  Guthrie;  first 
vice-president,  Rob  White;  second 
vice-president,  I.  Cohen;  third  vice- 
president,  George  Hunt;  secretary, 
Mrs.  Pearl  Potter;  treasurer,  H.  C. 
Phillips;  board  of  directors,  Bill  Ely, 
Harry  C.  Arthur  and  John  Hamrick. 
A  committee  comprising  Arthur, 
White,  Guthrie  and  Ike  Geller  will 
engage  a  business  manager  at  a  salary 
of  not  more  than  $400  per  month. 
Guthrie,  Geller,  White  and  Arthur 
are  preparing  a  new  constitution  and 
by-laws. 


Leni  to  Make  "Chinese  Parrot" 
Los  Angeles — Paul  Leni  will  direct 
"The  Chinese  Parrott"  for  Universal. 
Conrad  Veidt  will  play  in  this  pro- 
duction next  instead  of  "The  Man 
Who   Laughed." 


Mitchell  to  Direct  Wilson 

Hollywood  —  Bruce  Mitchell  will 
make  a  series  of  two-reelers  for  Uni- 
versal starring  Al  Wilson.  The  first 
will  be  entitled  "Sky  High  Saunders." 


Warners    Sign   Writer 

Los  Angeles  —  Johnny  Grey  has 
signed  a  long-term  contract  to  write 
for    Warner    Bros. 


"Ironsides"    Opening    at    Egyptian 
Hollywood — "Old     Ironsides"     will 
open  at  Grauman's  Egyptian  Jan.  28. 


57  ORGANIZATIONS 

In  the  Film  Industry 


1927  Film  Year  Book 


Nine  Years  Ago  Today 


The  Film  Daily 


Samuel  Goldwyn  had  all 
plans  set  to  feature  Geraldine 
Farrar  in  a  series  of  produc- 
tions. 

And  he  has  been  gunning 
for  big  ones  ever  since  —  and 
putting  them  over. 


Criticizes  Critics 

(Continued    from    Page    1) 

to  find  reviewers  who  put  the  blame 
where  the  blame  belongs  and  declared 
many  players  have  been  ruined  by 
misplaced  condemnation.  He  appealed 
for  critics  of  a  "higher  calibre  of 
mentality,"  urging  them  to  learn  more 
of  the  urocluction  units  of  picture- 
marking. 

Parker,  in  addition  to  a  few  re- 
marks, gave  impersonations  of  Doug- 
las Fairbanks,  John  Barrymore  and 
D.  W.  Griffith.  Orman,  who  recently 
returned  to  New  York  from  England, 
said  there  is  much  anti-American 
propaganda  in  that   country. 

Harry  Hershfield  was  made  a  hon- 
orary member  of  the  organization. 
Announcement  was  made  that  the 
directors  have  voted  to  establish  a 
permanent  sick  fund  and  that  William 
De  Mille  has  contributed  $100  for  aid 
of  a  publicity  man  who  is  seriously 
ill.  Eour  new  members  were  an- 
nounced as  follows:  Herbert  Voight, 
Frank  Wilstack,  Morris  Meyer  and 
Charles   Mintz. 


Bru  in  Florida 

Atlanta — Ernest  Bru,  who  operates 
the  Rialto,  Little  River,  Fla.,  passed 
through  on  his  way  to  Florida,  after 
having  spent  some  time  at  his  old 
home  in  England.  While  away  he 
also  made  a  trip  into  Russia,  visiting 
Leningrad  and  Moscow.  Bru  is 
financially  interested  in  exchanges  in 
various   parts  of    Europe. 


Fred    Sharby   Opens   Another 

Lebanon,  N.  H. — The  Park  has 
been  opened  by  Fred  Sharby  who 
operates  half  a  dozen  theaters  in 
Northern    New    England. 


Talks   Federal   Censorship 

Canon  William  Sheafe  Chase 
boosted  Federal  censorship  again  at 
a  dinner  held  in  Brooklyn  by  the 
League  of  Neighbors,  Fellowship  of 
Faiths  and  Union  of  East  and  West. 
He  declared  that  Americans  had 
"permitted  business  aspects  of  mov- 
ing pictures  to  overwhelm  every 
other  consideration,"  making  Federal 
supervision  necessary  "to  protect  the 
childhood  of  humanity."  However, 
he  spoke  highly  of  the  potential  value 
of  the   screen  in   education. 


Lutz   Managing  New  House 

Milwaukee — Louis  Lutz,  manager 
of  Fischer's  Appleton  for  the  last 
three  years,  has  been  appointed  man- 
ager  of   Fischer's   Fond  du   Lac. 


Screen  Preservation 

National    Theater     Supply     Manage' 
Gives   Pointers   On   How  to  Ex- 
tend  Life  of  Screen 

Commenting  on  the  many  dis 
cussions  involving  the  proper  care  an' 
maintenance  of  the  screen,  Josept 
Hornstein,  vice-president  and  genera 
manager  of  the  Eastern  district  o, 
the  National  Theater  Supply  Co. 
offers  some  suggestions  bringing  tc 
bear  the  benefit  of  his  long  experience 

"If  the  screen  is  painted  on  a  wall' 
stated  Hornstein,  "where  the  surfaci 
is  often  affected  by  weather  changes 
waterproofing  the  wall  will  remedj 
this  condition.  A  device  for  enhanc- 
ing the  pure  whiteness  of  the  pictun 
is  to  add  a  blue  tint  to  the  otherwise 
white   surface. 

"On  the  question  of  what  screen  i.< 
desirable  for  cttiain  types  of  houses 
the  Dalite  screen  is  preferable  in  ar 
auditorium  which  is  narrow  and  long 
In  contrast  to  this,  the  white  flai 
screen  is  desirable  in  a  house  which  ii 
wide  in  proportion  to  its  length.  A 
soft  counter  brush,  with  the  stroking 
done  in  a  single  direction,  should  dc 
duty  on  the  screen  about  once  a  day 
Metallic  screens  can  generally  be 
cleaned  without  injury." 


Ruth   Dwyer   Returns 

Ruth     Dwyer    has    returned    froirJ 
Pittsburgh'  to    resume    picture    wort 
in  the  East. 


$200,000    Fall    River    Fire 
Fall   River,    Mass. — Loss   estimatec 
at    $200,000    was    caused    when    firt 
swept       the       Empire,      combination, 
house. 


Start   "Noah's   Ark"   Soon 
Hollywood — Production  on  "Noah's 
Ark,"    starts    late    this    month    with 
Michael  Curtiz  directing.     Bess  Mer- 
edyth  is  doing  the  script. 


Einfeld  111 
S.  Charles  Einfeld  of  First  National; 
has    passed    the    crisis    in    an    illness- 
which    for    a    time    threatened    to    be1 
pneumonia   and    is   now   on   the   roac 
to  recovery. 


Famous   Re-Signs  Cameraman 

Los  Angeles — Famous  has  re-signecj 
C.  Edgar  Schoenbaum,  cameraman.! 
who  is  now  working  on  "The  Mys-[ 
terious   Rider,"  Jack  Holt  vehicle. 


Arnold  Daly  Dead 
Arnold  Daly,  actor,  met  his  death 
by  fire  yesterday.  Trapped  in  a  real 
apartment  at  28  W.  51st  St.,  he  was 
burned  beyond  recognition.  Daly  wa< 
born  in  Brooklyn  in  1875.  He  played 
in  the  legitimate  stage  for  year.  In- 
sofar as  screen  work  is  concerned,  his 
most  important  picture  was  "The 
Man  without  a  Country,"  produced  by 
the  now  defunct  Frohman  Amuse- 
ment Co.,  some  years  ago.  His  latest 
stage  appearance  was  in  "Juarez  and 
Maximilian,"  staged  by  the  Theater 
Guild.  His  last  picture  role  was  a 
part  in  "Borrowed  Plumes"  which 
was  made  by  the  Halperin  Bros.  Daly 
was  a  member  of  the  Green  Room 
Club. 


Fiiday,   January    14,   1927 


THE 


■a&H 


DAILY 


"Forever  After" 
(First  Nat'l) 

Built  up  a  canvas  proscenium 
frame  for  the  lobby.  Both  wings  of 
the  frame  showed  the  figure  of  a 
football  player.  Several  hand-paint- 
ed posters,  containing  cut-outs  from 
iccessory  paper  also  adorned  the  lob- 
by as  well  as  stills. — Robb  &  Rowley 
["heater,   Hillsboro,  Tex. 


"Men   of  Steel" 
(First  Nat'l) 

Had  a  display  board  placed  on 
every  job  in  and  around  Sandusky 
in  which  structural  steel  was  being 
used.  A  subway  in  course  of  con- 
struction, afforded  unusual  advertis- 
ing advantages  in  view  of  the  fact 
that  the  steel  work  was  being  placed 
'at  the  time  the  theater  was  adver- 
tising.  The  advertising  used  on  this 
location  was  simply  a  poster  strip 
reading:  "Men  of  Steel." — George  J. 
Schade,  Schade.  Sandusky,  Ohio. 


h 


"Tell   It   to   the    Marines" 
(M-G-M) 

On  the  opening  night  there  was 
a  parade  of  Marines — about  50  in 
number,  including  the  reserve  force, 
headed  by  a  bugler  and  an  army 
truck  on  which  were  posters  reading 
"Tell  It  to  the  Marines."  Three  hun- 
dred letters  were  sent  out  by  the 
Marine  office,  together  with  heralds 
of  the  picture,  making  Monday  "Ma- 
rine Night."  Four  hundred  letters 
were  sent  out  by  the  Wayne  County 
Post  of  the  American  Legion  mak- 
ing Thursday  night  "Legion  Night." 
A  bugler  was  stationed  at  the  thea- 
ter, who  played  from  the  marquee 
and  roof  of  the  buliding  at  intervals 
during  the  day,  and  at  the  lowering 
of  the  colors  at  five,  every  evening. 
— S.   Carpenter,   Madison,   Detroit. 


M 

Unci 

0  1: 

an 


mill 

Myi 


"The    Nervous   Wreck" 
(P.   D.  C.) 

Arranged  with  Cleveland  Plain 
Dealer  to  conduct  contest,  offering 
prize  to  person  who  sent  in  most 
original  and  plausible  account  of  the 
most  nervous  moment  of  his  or  her 
life.  Letters  were  limited  to  fifty 
pords.  Hundreds  of  letters  were  re- 
ceived.— Keith's   Palace,   Cleveland. 


f6 
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"Syncopating  Sue" 
(First   Nat'l) 

Tied  up  with  Times,  local  news- 
paper, for  a  jazz  piano-playing  con- 
test. Entry  blanks  were  run  in  the 
paper  daily  a  week  ahead.  The  con- 
test was  held  every  evening.  A  piano 
concern  presented  a  piano  as  first 
prize.  Over  five  hundred  inches  of 
front  page  and  inside  free  publicity 
was  given  by  the  Times.  Also  a  full 
window  display  was  put  in  Sherman 
Clay's  Broadway  store  showing 
prizes.  Fifty-four  people  entered 
contest. — Doug.  Kimberley,  Colonial. 
Tacoma,  Wash. 


Auto  Truck 

THE  Exploitation  Section 
X  of  the  1927  Film  Year 
Book  soon  to  be  issued  is 
crowded  with  practical 
showmanship  stunts  for 
every  form  of  publicity.  It 
will  become  the  exhibitor's 
permanent  exploitation 
manual  throughout  the 
year.  Every  stunt  a  proved 
puller  at  the  box-office. 
Here  is  one: 

Here  is  an  economical  way 
of  building  an  auto  truck  bally- 
hoo instead  of  going  to  the  ex- 
pense of  designing  a  float.  Use 
a  Ford  truck,  inexpensive  to 
rent,  and  place  on  it  a  canvas 
sign  sufficiently  long  to  cover 
entire  length,  and  wide  enough 
to  reach  from  ten  inches  above 
the  ground  to  almost  the  top 
of  the  driver's  canopy.  A  cut- 
out from  the  sheet  of  the  star 
is  mounted  in  the  middle  of  the 
sign  in  such  a  way  that  the 
top  of  the  figure  is  fully  four 
feet  above  the  top  of  the  sign. 
Word  matter  on  the  sign  gives 
title  of  attraction,  etc. 


Publix  Holds  First 

Regional  Meeting 

(Continued    from    Page    1) 

burgh;  Herman  Vineburg,  Jersey, 
Morristown,  N.  J.;  George  P.  Cru- 
zen,  Palace,  Lockport;  Karl  T.  Lee- 
per,  Paramount,  New  York;  A.  G. 
Shear,  Rialto,  New  York;  J.  J. 
Franklin,  district  manager,  New 
York.     The   conference  closes  today. 

Saturday  a  party  of  Publix  offi- 
cials leaves  New  York  for  the  next 
conference  which  will  be  held  at  Kan- 
sas City,  Jan.  18  and  19.  Meetings 
at  Dallas,  Atlanta  and  Miami  will 
follow,  after  which  the  special  train 
carries  the  officials  to  New  Orleans 
where  the  officials  w-ill  attend  the 
opening  of  the  new   Saenger   Feb.  4. 

Comprising  the  party  will  be  Sam 
Katz,  A.  M.  Botsford,  L.  E.  Schnei- 
der, Lem  Stewart,  Sam  Dembow,  Jr., 
David  Chatkin,  Harry  Marx,  M.  J. 
Mullin,  Fred  Fetzger,  Paul  Raebourn, 
L.  J.  Furman. 


Incorporations 


Albany,  N.  Y. — Lexico  Film  Producing 
Co.,  Manhattan.  To  produce  and  present 
motion  pictures.  Capital  $50,000.  Attorney, 
Max    L.    Arnstein,    320    Broadway. 


Albany,  N.  Y. — Paul  Moss.  Inc..  Manhat- 
tan. Proprietors  and  managers  of  theaters 
for  general  amusement  offerings.  Capilal. 
$32,000.  Attorneys,  Kaye,  McDavitt  and 
Schoer,    149    Broadway. 


Albany,  N.  Y. — Tagson  Amuse.  Corp., 
Brooklyn.  To  own,  lease  and  operate  the 
aters.  Capital.  $5,000.  Attorney,  Louis 
Phillips,    1560    Broadway. 


Albany,  N.  Y. — Thomas  Prod.,  Inc.,  Man- 
hattan. Production,  distribution  and  general 
exploitation  of  motion  pictures.  Capital. 
$5,000.  Attorney,  Louis  Phillips,  1560  Broad- 
way. 


230  For  Stanley 

Philadelphia  —  With  10  houses 
planned  or  under  construction,  the 
Stanley  interests  will  soon  have  230 
theaters  under  their  control.  Newest 
expansion  plans  call  for  a  5,000-seat 
house  at  Journal  Square,  Jersey  City 
and  a  1,500-seat  theater  on  Valley 
Road,  West  Orange,  N.  J.  Harry 
Stein  of  Passaic  will  be  associated 
with  Stanley  in  the  former  enterprise. 

Houses  which  will  soon  be  added  to 
the  chain  include  the  following: 
Ogontz,  in  which  a  partner  interest 
will  be  held  by  Charles  Segall  and 
Sam  Shapiro;  theater  at  54th  St.  and 
Arlington  Ave.;  Norwood,  which  will 
be  a  joint  Stanley  and  Benn  enter- 
prise, the  Forest;  the  Erlanger,  at  21st 
and  Market  Sts..  the  Stanley,  20th  and 
Market  Sts;  the  Desmond  and  a  new 
house  at  69th  St.  and  Ashby  Road. 

Theaters  under  Stanley  control  are 
held  as  follows:  Stanley,  100  per  cent 
ownership,  45:  less  than  100  per  cent. 
58;  Stanley-Crandall.  19;  Stanley- 
Fabian  43;  Stanlev-Mark-Strand,  9: 
Stanley-Rowland-Clark,  22;  Stanley- 
Fox  8,  and  8  Davis  houses  recently 
acquired  in  Western  Pennsylvania. 


Wins  Exhibitor  Competition 
Toronto — George  Lester,  proprie- 
tor of  the  King  theater  won  the  ex- 
hibitors' letter  competition  in  Canada 
conducted  by  First  National  on  the 
subject  "Why  I  book  First  National 
pictures."  Second  award  went  to  R. 
F.  Little,  owner  of  the  Roseland, 
East  Angus,  Quebec.  The  judges 
were  Roy  O'Connor,  manager  of  the 
Prince  of  Wales  Theater,  C.  J.  Appel 
of  the  First  National  office,  and  Ray 
Lewis. 


Albany,  N.  Y. — Motion  Pictures  Devices 
Co.,  New  York  County.  Films,  cameras, 
devices  and  apparatus.  Capital,  10,000  shares 
of  stock  of  no  par  value.  Attorneys.  Moore, 
Hall,    Swan   and   Cunningham,   505    Fifth    Ave. 


Albany,  N.  Y. — Wagner  Productions.  Inc.. 
Manhattan.  To  provide  for  production,  pre- 
sentation and  exploitation  of  theatrical  plays 
and  other  stage  attractions.  Capital,  101) 
shares  of  stock  at  no  par  value.  Attorneys. 
House,  Grossman  and  Vorhaus,  115  Broad- 
way. 


Derelys  Perdue  in  Humes  Film 
Derelys   Perdue  will  play  the  fem- 
inine   lead    in    "The    Empty    Saddle," 
Fred  Humes'  next  Western  for  Uni- 
versal. 


Albany,  N.  Y. — G.  Georges.  Inc.,  Man- 
hattan. Toe-dancing  shoes  and  theatrical 
footwear.  Capital,  $10,000.  Attorney.  Luke 
J.    Marshall,    350    Fulton    Street.    Brooklyn. 


Albany,  N.  Y. — Granada  Amusement  ("nip. 
Manhattan.  General  real  estate  business. 
Capital.  1.000  shares  of  stock  of  no  par 
value.  Attorney,  Leopold  Friedman,  1560 
Broadway. 


In  Laura  La  Plante's  Support 
Los  Angeles — Five  players  have 
signed  with  Universal  for  "Beware 
of  Widows,"  Laura  La  Plante's  next. 
They  are  Bryant  Washburn,  Walter 
Hiers,  Paulette  Duval,  Frank  Cur- 
rier and  Catherine  Carver.  Wesley 
Ruggles   will    direct. 


Oklahoma      City — American      Theater      Co., 
Aila.     Okla.       Capital     stock.     $10,000.       Filed 
1  liv     F.     G.     Roberts,     Raymond     Roberts     and 
W.    A.    Delaney,    Jr. 

Albany,  N.  Y. — Endicott  Amusement  Corp.. 
New  York  County.  Proprietors  and  managers 
of  motion  picture  and  other  theaters  and 
provide  general  amusement  offerings.  Filed 
by    Leo    Oppenheim.    60    Wall    St. 

Albany.  N.  Y. — 137  West  48th  Street  Leas- 
ing Corp.,  Manhattan.  Operation  of  theaters 
and  motion  picture  features.  Capital,  $5,000. 
Filed   by  Weiss  and   Wharton,   34   Pine  Street. 


Make  Cast  Additions 
William  Harrigan,  who  was  in  "The 
Creat  God  Brown,"  on  th"  stage,  and 
Mona  Palma,  who  was  in  "The  Can- 
adian," have  been  added  to  the  cast 
of  "Cabaret,"  which  will  star  Gilda 
Gray.  Robert  Vignola  will  direct, 
with    Phil    Carle   as   his   assistant. 


Albany.  N.  Y. — President  Amusement  Corp. 
Theatrical  and  motion  picture  business.  Cap- 
ital, 100  shares  of  stock  of  no  par  value. 
Filed   by    Hess   and   Tyroler,    1440    Broadway. 


Albany.  N.  Y. — Harold  Stern.  Inc..  Kings 
County.  To  furnish  singers,  artists  and  mu- 
sical features.  Capital.  $10,000.  Filed  by 
H.    E.    Culeman.    115    Broadway. 

Albany.  N.  Y. — Brietkopf  Music  House, 
1 1 n  .  \i  iv  York  County.  Theatrical  and  Mo- 
tion picture  business  and  music  publishers. 
Capital.  $350,000.  Filed  hy  Sullivan  and 
Cromwell,    49    Wall    Street,    New    York    City. 


Bothner    Rejoins    Smalley 

Cooperstown,  N.  Y. — Al  Bothner. 
formerly  with  Smalley's  Theaters  has 
returned  from  the  Schine  organiza- 
tion and  is  now  engaged  in  his  for- 
mer work  of  booking  and  looking  af- 
ter the  stage  attractions. 


Seattle    Board   to   Act 
Seattle — Major    Bertha    K.    Landes 
will  ask  the  Seattle  Censor  Board  to 
decide   whether   Chaplin    films    should 
be  barred  from  the  citv. 


Ottawa — The  La  Salle  County 
League  of  Women  Voters  asked  the- 
aters not  to  show  Chaplin  pictures 
pending  the  settlement  of  the  divorce 
case   against  him. 


Atlanta    Exchange    Moves 

Atlanta — Enterprise  Film  Corp., 
has  moved  to  new  quarters  at  111 
Walton  St. 


550  INDIVIDUAL 
ADVERTISERS 


1927  Film  Year  Book 


Hat? 


«*0r   «Uftv»  tor*       *  an(/S, 

"A^os/  «.  ■  ^  s  Panic.       J 

Best/ever(;    *     -    Per''e'>ce</.» 


WITH 

KENNETH   Mac  KEN N A 

Adapted     From 

J.  Storer  Clouston's  Stories 

Directed  by 

Fred  Newmeyer 


FIRST  NATIONAL  FIRST 


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ANDWEEKLY 
FILM  DIGEST 


IT'S  A 
UNIVERSAL 
BIG  ONE! 


famous  author  of 
WITHIN  THE  LAW" 

with  Ralph  Lewis,  Marguerite 
De  La  Motte,  Johnnie  Walker 

AN  EDWARD  LAEMMLE 
PRODUCTION 


The  Year  Book 

The  1927  edition  will  be  ready 
soon.  Almost  1,000  pages  in 
size,  the  new  volume  will  be 
more  replete  with  statistical 
and  informative  data  than 
ever  before.  Ready  late  in  the 
month  and  available  for  dis- 
tribution on  time. 


Less  Words,  More  Punch 

T^HE  FILM  DAILY  introduces  another  innovation.  Reviews 
have  been  boiled  down  to  their  essence  in  brevity.  Fewer 
words,  yes;  but  no  sacrifice  in  critical  analysis.  From  this  issue 
on,  there  will  be  published  a  minimum  of  twelve  every  Sunday. 
Short  subjects  too,  will  be  reviewed  in  briefer  fashion. 


Exploit-O-Grams 

The  army  of  Exploit-O-Grams 
boosters  has  grown  by  leaps  and 
bounds.  Exhibitors  are  for  this 
daily  service.  Why  ?  Because 
nowhere  else  can  they  secure 
box-office  aids  in  so  varied  and 
so  great  a  number.  Practical 
exploitation  hints  six  days  a 
week.    That's  going  some. 


Nobody's 
Widow 


CHARLES  RAY 

PHYLLIS  HAVER 

and  DAVID  BUTLER 

adapted  by  CLARA  BE  RANGER. 

and  DOUGLAS  Z-  DOTY-  from  the 

STAGE  PLAY  BY  AVERY  HOPWOOD 

DIRECTED  BY  DONALD  CRISP 

PRODUCED  BY  DeMILLE 

PICTURES  CORPORATION 

<A  DONALD  CRISP 

production 


H2W 


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RELEASED   BY 

PRODUCERS  DISTRIBUTING 
CORPORATION 


■ '  1 

m 

■ 

life  -; 

Member  of  Motion  Picture  Producers  and  Distributors 
of  America,  Inc.  WILL  H.  HAYS,  President 

Foreign  Distributors  Producers  International  Corporation 
130  W.  46th  St.  N.  Y.  WILLIAM  M.  Vogel,  Qeneral  Manager 


The  Life  of  Los  Angeles 
Centers  at  the 

AMBASSADOR'S 

Famous 
Cocoamut 


tr^m 


Special  Nights 

Tuesday     and    Saturday. 

College  Night  Every 

Friday. 


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EGGERS 

INCORPORATED 

Photo 
Engraving 


Specialists 

to  the 

Motion  Picture 
Industry 


DAY  AND  NIGHT 


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NEW  rORK 
Telephone:  Columbus  4141-2-3 


^NEWSPAPER 
o/'FILMDOM 


ANDWEEKLY 
FILM  DIGEST 


VOL.  XXXIX  No.  13 


Sunday,  Jan.  16,  1927 


Established  1918 


JOHN  W.  ALICOATE,  Publisher 


INDEX 


PAGE 

THEATER    ORGIES,    An   Editorial   by    Maurice    D.    Kann 3 

FOREIGN  MARKETS,    by  James  P.    Cunningham S 

REVIEWS  OF  NEWEST  RELEASES,  by  Lilian   W.  Brennan 6-7 

HOLLYWOOD  HAPPENINGS,   by  Harvey  E.   Gausman 8 

EASTERN  STUDIOS  NEWS,  "A  LITTLE  FROM  LOTS,"  by  Ralph  Wilk  9 
THEATER  EQUIPMENT  AND  MANAGEMENT,  by  Michael  L.  Simmons.  10 

EXPLOIT -O-GRAMS,    Compiled    by    Jack    Harrower 11 

DEVELOPMENTS   IN   PRESENTATIONS,    by  Arthur    W.    Eddy 11 


REVIEWS 


BERTHA     THE    SEWING 

MACHINE    GIRL 7 

BLONDE  OR  BRUNETTE 6 

CYCLONE    COWBOY 6 

FINGER    PRINTS 7 

FLESH   AND    THE  DEVIL 6 

HEROES   OF  THE  NIGHT 7 

HOME-STRUCK    6 

JIM    THE    CONQUEROR    6 


LONG   LOOP  ON  THE  PECOS..    6 
ONE    INCREASING   PURPOSE..    7 

PERFECT  SAP 6 

SENSATION    SEEKERS 6 

SUNSHINE    OF    PARADISE 

ALLEY  7 

STAGE   MADNESS 7 

THE    THIRD   DEGREE 7 

TONGUES   OF  SCANDAL 7 


SHORT  SUBJECTS 12 


De  Vry 

Movie  Camera 

holds  100  feet 

Standard  Theatre  Size  Film 

and  costs 

$150 

A  protessional  camera  for  ama- 
teurs, that  has  sprung  into  im- 
mediate popularity  with  news 
weekly  camera  men  and  theatre 
managers. 


LOCAL    MOVIES    FILL    THEATRES 

Get  the  whole  town  coming  by  putting  local  scenes,  clubs, 
schools,  bathing  beauty  contests,  etc.,  on  your  screen ! 

SEND  FOR  FREE  BOOKLET 

New  Facts  on  Amateur  Motion  Picture  Photography 
De  Vry  Corporation— Dept.  3—1111  Center  St.,  Chicago 


CLUB 
MIRADOR 

— the     New     York     rendezvous 

of  celebrities  of  the  Stage 

and  Screen 

Now  Presenting 

Europe's  Most  Spectacular  Dancers 

SIMMES 
and  BABETTE 

Direct  from  a  sensational  tour  of 
the  Continent  and  Riviera  and  a 
record-breaking  run  with  "No, 
No  Nannette"  in  London.  Ap- 
pearing nightly. 

also 

JOHNNY  JOHNSON'S 

CLUB  MIRADOR 

ORCHESTRA 

Third  Successive  Season 

E.  Ray  Goetz,  Managing  Director 
200  W.  5 1st  St.  N.  Y— Circle  5 106 


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CORPORATION  I 

ANNOUNCES  THAT  I 

M.   L.   FINKELSTEIN 

OF  FINKELSTEIN  and  RUBIN 

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BROADWAY  AND  57th  STREE 
NEW  YORK  CITY 


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AHDWEEKLY 
FILM  DIGEST 


OL.  XXXIX     No.   13 


Sunday,  January  16,  1927 


Price  25  Cents 


IIEBER  PHONES  LONDON; 
NEW'NAMBTEOR  1927 

'or  First  Time  Convention 
Abroad  Is  Addressed 
From  New  York 

For  the  first  time  a  speaker  in 
ew  York  addressed  a  convention  in 
ondon,  this  taking  place  Friday 
orning  at  10  o'clock  when  Robert 
ieber  spoke  over  the  radiophone  to 
)0  First  National  salesmen  assem- 
ed  at  his  London  office.  In  addi- 
jn  to  the  address,  which  was  tele- 
loned    from    Lieber's    office    at    383 

adison  Ave.,  the  First  National 
•esident  spoke  to  various  United 
ingdom  officials,  including  J.  Frank 
(Continued  on  Page  4) 


15,000  Films  Shown 

Birmingham— A  total  of  15,000  pic- 

5 res  were  shown  in  Birmingham 
ring  1926,  or  an  average  of  1,250 
:h  month,  according  to  the  annual 
port  of  Mrs.  Myrtelle  W.  Snell, 
ty  amusement  inspector.  First  run 
Ims  totaled  464.  Pictures  endorsed 
amber  369  while  95  were  not  ap- 
roved.  Since  June  25,  1926,  239 
Ims  were  selected  as  especially  suit- 
J  for  showing  to  children.  State- 
ient  is  made  that  72  organizations 
-e  affiliated  with  the  Better  Films 
ommittee. 


Foritori  Buys  Two   Theaters 

.  Kansas  City— Albert  Foritori  has 
cquired  two  houses,  the  Newstead 
;hd  Ashland,  from  the  Laventhal 
rcuit. 


Dwyer  Joins   Universal   Staff 

\  Kansas  City — Dale  Dwyer  has 
lined  the  Universal  sales  staff, 
aving  formerly  been  with   P.D.C. 


Fitzmaurice's  Next 

Hollywood — George  Fitzmaurice's 
jext  picture  will  be  "The  Tender 
lour,"  which  First  National  will  re- 
•ase.  Winifred  Dunn  wrote  the  story 
ad  is  doing  the  scenario.  Ben  Lyon 
ad   Billie  Dove  will  be  featured. 


t 


Inspect  Troy  Houses 

Troy,  N.  Y.  —  The  Mayor  and 
hief  of  Police  have  made  an  in- 
|  bection  of  all  local  theaters  to  learn 
the  fire  law  is  being  strictly  ob- 
;rved  and  also  the  regulation  gov- 
•ning  the  admittance  of  unaccom- 
anied  children.  A  similar  inspection 
as  been  made  at  Watertown. 


SAYS  U.S. COMPANY 
SEEKS  BRITISH  HOUSES 

Agents  Now  En  Route  to 

England,  Exhibitor 

Declares 

Acquisition  of  British  theaters  by 
an  important  American  company  was 
forecast  by  G.  F.  McDonald,  former 
president  of  the  Cinematograph  Ex- 
hibitors' Ass'n,  says  a  special  dis- 
patch to  "The  New   York  Times." 

"I  am  told  several  persons  now 
on  the  Atlantic  are  coming  over 
with  commissions  to  purchase  Brit- 
ish picture  houses  on  behalf  of  a  big 
(Continued  on  Page  4) 


Buy   Connecticut  Circuit 

Harold  Eldredge  and  W.  J.  Levin- 
son,  the  latter  of  Newark,  N.  J.,  have 
purchased  the  Alfred  Gottesman 
circuit  of  Connecticut  theaters.  The 
deal  includes  the  Palace,  Norwich; 
the  Grand,  Capitol  and  Middlesex  at 
Middleton  and  the  Cameo,  Bridge- 
port. In  the  latter  theater,  however, 
Gottesman  will  continue  to  be  as- 
sociated with  the  buyers. 

Gottesman  retains  his  interest  in 
the  Cameo,  and  Bergen  theaters  in 
Newark  and  in  the  Roslyn  and 
Roselle. 


Bushman  Returning  To  Coast 

Francis  X.  Bushman  is  en  route 
to  the  Coast  after  a  vacation  in  New 
York. 


K.  C.  Safeguarding 

Kansas  City — A  plan  is  being 
considered  by  the  city  to  sta- 
tion four  firemen  in  each  of  the 
downtown  theaters.  An  in- 
spection of  all  theaters  has 
been  ordered. 


Get  Rogers  Series 

For  what  is  claimed  to  be  the 
highest  price  ever  paid  for  short  sub- 
jects, Pathe  has  purchased  the  film 
version  of  Will  Roger's  recent  trip 
abroad.  The  pictures,  about  12  in 
number  and  one-reel  each,  will  be  re- 
leased under  the  general  title  of  "Will 
Rogers,  Our  'Unofficial'  Ambassador 
Abroad."  They  are  based  on  a  series 
of  articles  published  by  "The  Satur- 
day Evening  Post."  The  first  film 
will  deal  with  his  visit  to  Dublin 
and  will  be  released  March  6. 


Want  Chaplin  Films  Shown 

Miami  Beach — In  an  effort  to 
counteract  what  is  termed  the  "silly 
attitude"  which  women's  clubs  have 
taken  towards  Charles  Chaplin,  the 
Miami  Beach  Woman's  Club  has 
petitioned  local  exhibitors  to  show 
all  pictures  that  feature  the  comedian. 
Mrs.  Clayton  Sedgwick  Cooper,  head 
of  the  Club,  said  that  "the  patrons 
of  picture  theaters  will  be  the  loser 
if  Chaplin's  films  are  barred." 


N.  J.  Theater  Opens  Monday 

Jersey  City  —  The  New  Jersey 
Theatrical  Enterprises  will  open  the 
Cameo,  223  Ocean  Ave.,  Monday 
night.  


ALWAYS  one  of  the  most  interesting  of  new  year  forecasts,  the 
survey  of  the  building  field  for  1927  as  conducted  by  "The 
Architectural  Forum"  is  particularly  engrossing  this  year. 
Based  on  reports  supplied  by  over  2,000  architects  and  embracing 
in  range  actual  contracts  and  construction  proposed,  it  appears  that 
the  amazing  sum  of  $199,652,500  will  be  invested  in  new  theaters 
this  year. 

Perhaps  the  most  illuminating  comparison  which  might  be  made 
is  this:  The  automotive  industry  has  set  aside  $137,132,500  for  plants 
and  presumably  garages,  although  this  type  of  building  is  not  specifi- 
cally described.  Bank  structures  call  for  an  outlay  of  $158,657,500; 
stores,  $107,067,500. 

Pros  and  Cons 
One  question  which  must  be  considered  is  this:  whether  or  not 
all  of  the  building  predicted  by  architects  will  materialize.  Prospective 

(Continued  on  Page  4) 


BAN  ON  SUNDAY  SHOWS 
URGEDJOR  QUEBEC 

Presbyterian  Church  Asks 

Similar  Legislation  In 

That  Province 

Montreal — Swift  action  has  been 
taken  by  civic  and  religious  author- 
ities following  the  Laurier  Palace 
panic   last   Sunday. 

Archbishop  Gauthier  has  asked  that 
the  Provincial  Government  of  Quebec 
enact  legislation  immediately  to  pro- 
hibit Sunday  shows  throughout  the 
Province.  A  similar  request  has  been 
made  by  the  Montreal  Presbytery 
of  the  Presbyterian  Church.  All  of 
(Continued  on  Page  4) 


Tiffany  Opens  Two 

Tiffany  has  opened  two  more  ex- 
changes, Edward  J.  Smith,  general 
sales  manager,  announces  upon  his 
return  to  New  York  after  a  10  days' 
trip  to  the  Middle  West.  One  is  at 
St.  Louis  at  3311  Olive  St.,  with  Roy 
Dickson,  former  feature  sales  man- 
ager for  Pathe,  in  charge.  In  Kansas 
City  W.  O.  Bernfield  is  the  manager 
of  new  offices  opened  at  113  West 
18th  St.  Bernfield  was  formerly  with 
Warners  and   Universal. 


Franklin  Back  From  Florida 
H.  B.  Franklin  returned  Friday 
from  Florida  where  he  had  been  on 
a  tour  of  inspection  of  Publix  the- 
aters. While  in  Palm  Beach,  the 
Paramount  theater  opened  to  an 
audience  largely  composed  of  the  elite 
of  the  winter  colony. 

Business  in   that  state  is  splendid, 
according   to   Franklin. 


Chaplin  Arrives  in  N.  Y. 

Charles  Chaplin  has  arrived  in  New 
York  from  the  Coast.  It  is  under- 
stood that  his  trip  is  in  connection 
with  his  action  to  restrain  "The  Pic- 
torial Review"  from  publishing  a  ser- 
ies of  articles  proporting  to  deal  with 
his  career.  Chaplin  may  seek  a  tem- 
porary injunction,  according  to  his 
counsel,    Nathan    Burkan. 


Lynn  Bans  Chaplin  Films 

Lynn,  Mass. — Mayor  Ralph  S. 
Bauer  has  barred  showings  of  Chap- 
lin pictures  pending  settlement  of  a 
suit  pending  against   the   star. 


Fox  Buys  on  Coast 

Hollywood  —  Fox  has  just  com- 
pleted five  features,  has  six  more  in 
production  and  the  same  number  in 
preparation. 


THE 


■%ti 


DAILY 


Sunday,  January  16,  1927 


Vol.XXXIXNo.13     Sunday.  Ian.  16.1927    Price25Cents 


10HN  W.  ALICOATE 


Publishei 


Published  daily  except  Saturday  and  holidays 
at  1650  Broadway,  New  York,  N.  Y.,  and 
copyright  (1927)  by  Wid's  Films  and  Film 
Folk,  Inc.  J.  W.  Alicoate,  President  and 
Treasurer;  Maurice  D.  Kann,  Editor;  Don- 
ald M  Mersereau,  Business  and  Advertising 
Manager;  Ralph  Wilk,  Traveling  Represen 
tative.  Entered  as  second-class  matter  May 
21  1918,  at  the  post-office  at  New  York, 
N  Y.,  under  the  act  of  March  3,  1879. 
Terms  (Postage  free)  United  States,  outside 
of  Greater  New  York,  $10.00  one  year;  6 
months,  $5.00;  3  months,  $3.00.  Foreign, 
$15.00.  Subscribers  should  remit  with  order. 
Address  all  communications  to  THE  FILM 
DAILY,  1650  Broadway,  New  York,  N.  Y 
Phone  Circle  4736-4737-4738-4739.  Cable  ad- 
dress: Filmday,  New  York.  Hollywood 
California— HaTvey  E.  Gausman,  Ambassa- 
dor Hotel:  'Phone,  Drexel  7000  and  Wash- 
ington 9794,  London — Ernest  W.  Fredman, 
The  Film  Renter,  58,  Great  Marlborough  St., 
London,  .V.  I.,  Paris — La  Cinematographic 
Francaise,    5,   Rue   Saulnier. 


Financial 


i 


Loew's,  Inc.,  did  the  big  stuff  in  trading 
for  what  was  comparatively  a  quiet  day,  turn- 
ing over  4,000  shares  at  a  half-point  decline. 
Trans  Lux  shares  changed  hands  to  the  ex- 
tent of  5,000  at  a  Vi  drop.  The  only  other 
trade  of  measurable  proportions  was  *ox 
Film  "A"  which  broke  H  of  a  point  on  a 
sale   of   2,900. 


Quotations 


High     Low 

Am.    Seat.    Vtc 44V»     4454 

•Am.    Seat.    Pfd 

♦Balaban    &    Katz 

♦Bal.    &    Katz   Vtc 

Eastman  Kodak  ...132 
Famous  Players  ...111 
Fam.    Play.    Pfd...  12  IK 

*Film    Inspect 

•First     Nat'l     Pfd 

Fox    Film    "A" 70  !4 

♦Fox   Theaters    "A"  22J4 

*Intern'l    Project 

Loew's,    Inc 48% 

Metro-Gold.     Pfd...   2'5}6 

*M.    P.   Cap.    Corp 

Pathe    Exch.    "A"..    39^ 
Paramount    B'way..    99 }4 

ttRoxy    "A"    30 

ttRoxy    Units    33 

ttRoxy  Common    ..      9% 

Skouras    Bros 47 

**Stan.   Co.   of   Am 

Trans-Lux  Screen   .     &Vt 

*Univ.     Pict.    Pfd 

Universal    Pictures.   41 
Warner     Pictures..   30 >/£ 
Warner    Pict.    "A"     41 

*  Last   Prices   Quoted       t 
•*  Philadelphia   Market     tt 


131 

110% 

12154 


6954 
2254 

47/2 
25% 

3954 
99'A 
28 
31 
9 
47 


37 

30'/2 
4054 
Bond 
Bid 


Close 

44% 

44% 

6354 

7354 

131% 

110% 

12154 

4% 

98 

69% 

2254 

10% 

48 

25% 

12 

39J4 
99% 


47 
83 


Sales 
300 


600 

1,600 

100 


2,900 
400 

4,666 

100 

'266 

4 


98J4 
41 

30% 

4054 

Market 

and   Ask 


5,000 


400 

100 

3,200 


When  you  think  of 

INSURANCE 

you  are  thinking  of 

S  T  E  B  B  I  N  S 

Specialists  in  Motion  Picture 

and  Theatrical  insurance  for 

the  past  fifteen  years 


Arthur  W.  Stebbins  &  Co.,  Inc. 

fittO  Broadway  N.  Y.  C. 

Bqraat  »•** 


Theatre  Orgies 

{Continued    From    Page    3) 

construction,  as  well  as  actual,  is  included.  It  is  here  that  enthusiasm 
might  easily  outshadow  fact. 

On  the  other  hand,  "The  Architectural  Forum"  forecasts  for  pre- 
vious years  have  hit  the  mark  very  closely.  This  is  one  factor  at  least 
which  gives  the  1927  survey  a  basis  of  substantiality.  By  comparison 
with  1926,  it  develops  that  the  new  year  will  outstrip  the  old  by  a 
small  increase  in  percentages,  but  by  a  not  inconsiderable  sum  in 
dollars.  Here  are  the  figures:  1927:  $199,652,500;  1926,  $174,457,- 
750.  It  is  most  important  to  state  at  this  juncture,  too,  that  the  au- 
thority quoted  expects  the  total  building  investment  for  1927  to  be 
somewhere  under  12  percent  of  the  1926  figure. 

A  $6,000,000,000  year  is  anticipated  for  1927  as  against  a  $7,000,- 
000,000  year  in  1926.  Of  this  staggering  total,  3.9  percent  of  the 
entire  nation's  building  program  is  represented  by  theaters.  In  1926, 
theaters  made  up  3.1  percent  of  the  national  total.  The  economics 
of  the  problem  must  be  considered  at  this  point.  National  building 
is  on  the  decrease  and  yet  theaters  are  on  the  increase.  Despite  that 
1926  hit  a  high  peak  in  the  building  of  new  houses,  1927  bids  fair  to 
establish  a  still  higher  record.  How  much  longer  can  a  situation 
such  as  this  prevail? 

New  England 

It  is  somewhat  surprising  to  note  that  the  North  Atlantic  States 
are  credited  with  construction  to  the  extent  of  $18,637,500  as  against 
$3,040,000  last  year.  The  import  of  this  cannot  be  overestimated  in 
view  of  the  generally  unsatisfactory  business  condition  which  has 
existed  in  New  England  for  several  years  past.  Either  the  economists 
are  wrong  or  over-optimistic  business  men  are  headed  for  a  surprise. 

In  the  Middle  States  group — and  this  comprises  Ohio,  Indiana, 
Illinois,  Michigan,  Wisconsin,  Minnesota,  Iowa,  Missouri,  the  Dakotas, 
Nebraska  and  Kansas — the  figure  is  placed  at  $93,367,500  as  against 
$39,853,000  in  1926.  Elementary  mathematics  will  supply  the  increase* 
in  percentages  or  in  dollars  as  you  will. 

It  would  be  well  to  pause  in  the  midst  of  this  never-ending  craze 
of  theater  construction.  Somewhere  along  the  line  there  must  be  a 
saturation  point.  In  motion  pictures  as  in  every  other  industry  this 
holds  true.  But  who  in  this  business  figures  it  out  that  way?  And 
who  is  taking  steps  to  find  out  exactly  where  he  stands  ? 

KANN 


Ban  On  Sunday  Show 
Urged  For  Quebe 

(Continued   from   Page   3) 

the  young  victims  were  Rom; 
Catholics  and  French-Canadians  ai 
all  but  two  or  three  had  attended  t! 
ill-fated  theater  without  adult  guar 
ians  contrary  to  law. 

The  city  issued  an  order,  alrea- 
in  effect  prohibiting  special  presen. 
tions  in  ajiy  local  picture  theater  n 
equipped  with  a  regularly-fitted  sta^ 
including  a  proscenium  wall,  asbest 
curtain,  fire  sprinklers  and  sta 
exits.  About  10  of  the  large  theat* 
were  affected  by  the  sudden  order. 

Ameen  Lewand,  owner  of  the  tr 
ater;  Michael  Arie,  assistant  ma 
ager,  and  Camil  Bazzy,  head  usb 
were  found  criminally  responsible 
a  Coroner's  Jury  for  the  death  of  t 
children  and  of  "all  other  perso 
who  may  die  from  any  cause  attribi 
able  to  this  panic." 


Singer  "U"   Head   at   Albany 
Albany — H.     C.     Bissell,    who    r 
been  manager  here  for  Universal,  r 
been  succeeded  by  Julius  Singer,  f( 
merly  in  charge  of  the  office. 


Lieber  Phones  London ; 
New  "Names"  For  1927 

(Continued  from  Page  3) 
Brockliss,  Joseph   S.   Skirboll,  W.   A. 
Bach,    D.    Rossheim,    Horace    Judge, 

F.  W.  Wood,  J.  V.  Fletcher  and  W. 
H.  Mitchell.  He  also  talked  to  the 
following  branch  managers  attend- 
ing the  meeting:  W.  H.  Travers, 
Newcastle;  J.  T.  Evans,  Leeds;  W. 
A.  Arthur,  Glasgow;  W.  H.  John- 
son, Liverpool;  R.  G.  Hibbert,  Man- 
chester; L.  Mangan,  Birmingham;  A. 

G.  Mountner,   Cardiff. 

In  his  address  Lieber  said  that  in 
the  First  National  line-up  for  next 
season  will  be  found  promising  new 
names  and  new  faces.  The  call,  which 
lasted  10  minutes,  cost  $250. 


Hatrick  on  Southern  Trip 
E.     B.     Hatrick     of     International 
News  is  on  a  vacation  in  the  South. 
He    returns    to    New    York    in    two 
weeks. 


C.    L.    Lovenberg    Dead 

Charles  L.  Lovenberg,  connected 
with  the  producing  department  of  the 
Keith-Albee  Circuit,  died  in  New 
York  Friday.  He  was  formerly  gen- 
eral manager  of  the  Keith-Albee  in- 
terest in  Providence.     He  was  63. 


Says  U.  S.  Company 
Seeks  British  Houses 

(Continued  from  Page  '3) 
American  corporation,"  McDonald 
said.  "We  are  concerned  lest  the 
English  exhibitor  should  fail  to  real- 
ize the  seriousness  of  the  menace 
until  the  enemy  is  upon  him.  We 
are  not  looking  at  the  matter  from 
the  viewpoint  of  mere  profit-making, 
but  from  that  of  the  consequence  if 
only  American  films  should  be 
shown." 

McDonald  was  in  London  while 
en  route  to  the  mass  meeting  being 
held  at  Birmingham  to  protest 
against  Famous  leasing  two  of  the 
biggest   theaters  in  that   city. 


Hatton  In  "Fashions  for  Women" 
Hollywood — Raymond  Hatton,  who 
was  removed  from  the  cast  of  "Casey 
at  the  Bat,"  has  been  assigned  prin- 
cipal comedy  role  in  "Fashions  For 
Women,"  which  Dorothy  Arzner  is 
directing.  This  would  indicate  his 
difficulties  with  the  company  had 
been  settled. 


Worden,  M-G-M  Albany  Managi 
Albany — Harry  O.  Worden  of  Bi 
ton  is  the  new  M-G-M  manager  he 
He  succeeds  Alexander  Weism. 
who  joins  the  Buffalo  office  of  1 
same  company. 


P.D.C.  Meets  in  Mid- West 
Cleveland— E.  J.   Beck,   P.D.C. 
change  manager  attended  an  exchai 
managers  convention  of  the  organi 
tion   in   Detroit.      Robert    Cotton, 
vision   manager,    attended    a    divis 
managers'    meeting    in    Chicago   Jj 
14  and   15,  then  attending   the  me' 
ing  in   Detroit. 


Review   Board  Program 

The  program  for   the   12th   aim 
luncheon    of    the    National    Board  j 
Review,   scheduled   for   the   Wald(  - 
Astoria    Jan.    29,    includes    songs 
Happiness      Boys;      address,      1 
Irony    of    Censorship,"     Prof.    Jc  l 
Erskine;    address,    "The    Significa  : 
of   the   Visual   Element   in   Art," 
William    Norman     Guthrie;    addr 
Olga   Petrova. 

Stars  invited  to  attend  include  J 
Wynn,  Gilda  Gray,  Richard  I 
Alice  Joyce,  Mary  Brian,  Lois  V 
son,  William  Powell  and  Tom  Mo< 
Directors  expected  to  attend 
Herbert  Brenon,  Allan  Dwan,  ] 
St.  Clahj  Frank  Tuttle,  D.  W.  G 
fith  and   Robert   Vignola. 


2,000-Seat   House  for   Bronx 

A  2,000-seat  house  will  be  erec 
at  West  Tremont  and  Univer 
Aves.,  the  Bronx,  by  the  Macro 
Holding  Corp. 


Keith   Plans  Rochester  House 

Rochester— A  2,500,000  theater  is 
planned  by  the  Keith-Albee  interests 
adjoining    the    Masonic    Temple. 


IF      IT'S 


GOWNS  or  UNI  FORMS 

LEARN     TO     SAY 

BROOKS 

1437  BROADWAY  -   TEL  5580  PEr>  J 

ALSO  25,000  COSTUMES  TO  RENT 


'Sunday,  January   16,   1927 


THE 


■zzmi 


DAILY 


AIDING    THOSE    INTERESTED 

IN    THE    FOREIGN     MARKETS 

TO    KEEP    ABREAST    OF    FILM 

HAPPENINGS  ABROAD 


Foreign  Markets 


By  JAMES  P.  CUNNINGHAM 


New  Paris  Houses 

Paris — A  large  theater  is  to  be 
reeled  in  the  Avenue  de  Wagram, 
vhere  there  already  exists  the  Royal 
nd  the  Lutetia  Cinemas,  the  Em- 
pire Music  Hall  and  the  Bal-Wag- 
am,  The  new  cinema  is  to  be  call- 
(1  the  Casino  de  Wagram  and  will 
old  2,000  seats.  The-  director  is  Paul 
•"ournier,  of  the  Lutetia  Cinema  Cir- 
uit.  The  reconstruction  of  the  old 
/audeville  theater  as  a  Famous 
'layers  theater  is  proceeding  very 
lowly.      Finally   there   is   a   report   of 

new  cinema  to  hold  4,000  people, 
'he  Place  de  la  Republique  is  named 
s  the   site. 

1! 

*  *  * 

"L'Kcran,"  a  weekly  published  by 
he  French  Directors'  Ass'n  urges 
irectors  to  film  their  pictures  at  a 
tandard    speed.      The    time    said    by 

^  Ihe  publication  to  be  the  best  for 
erfect  perfection  is  1,600  meters  to 
he  hour. 

The  question  of  standardized  pro- 
ection  is  causing  no  little  discussion 
n  the  principal  cities  of  Europe. 
Vmericans   are   claimed   to   be   show- 

r  ng  their  films  in  many  European 
owns  at  a  rate  of  24  feet  a  second, 
ihile  the  speed  with  which  they  were 
nade  was  only  16  feet. 

*  *         * 

Latest     film     prices     quoted     by     Kodak     and 
'athe    for    France    follow: 
KODAK 

Price 
Per  Metre 
.      'ositive,   perforated,    first    choice..    1  fr.  65  net 
Negative    (Harrow),    perforated..    3   "    50  " 
vegative  (Rochester),  perforated..    3   "     10" 

PATHE 

Price 
Per  Metre 

'ositive,     perforated,     white,     black 

or    tinted,    35    m/m    1  fr.  55  net 

-itive,     non-inflam.,     perforated, 

35    m/m     1    "    60  " 

1     Negative,    35     m/m     3   "     10  " 

*  *  * 

The  ordinance  prohibiting  children  from 
jittending  picture  shows  in  the  Dept.  of 
1  [Bas-Rhin,  unless  17  years  of  age  has  been 
ifted.  Such  strong  opposition  was  voiced 
'v  the  public  that  the  Prefect  of  the  Depart- 
nent  lifted  the  ordinance  almost  immediately 
tfter  it  had  been  put  into  practice.  A  sim- 
lar   measure  is   being   agitated    in   Alsace. 


Franco- American 
Combine 

Paris — Reports  are  heard  of 
a  new  Franco-American  merger 
for  the  building  of  theaters  and 
for  distribution.  The  names  of 
Klein,  Lynch  and  Johnson  are 
mentioned  in  connection  with 
the  amalgamation,  although  ex- 
act principals  and  details  of  the 
deal  are  lacking. 


English  Film  News 

By   ERNEST    W.    FREDMAN 
Editor,   "The   Film   Renter'' 

London— The  move  on  the  part  of 
renters  to  secure  a  controlling  inter- 
est in  theaters  is  spreading  in  Scot- 
land. The  St.  Andrews  Square  Pic- 
ture House,  Edinburgh,  has  been  sold 
to  the  same  syndicate  which  recently 
acquired  the  Biocolor  Circuit.  A  big 
Glasgow  theater  has  received  an  offer 
from  a  prominent  London  renter,  and 
is   considering   the   proposition. 

*  *  * 

The  first  film  to  be  made  at  the 
new  British  National  Studios  at  Els- 
tree  went  into  production  recently. 
It  is  "Madame  Pompadour."  E.  A. 
Dupont,  director-general  of  produc- 
tion, and  Herbert  Wilcox  are  work- 
ing together  on  the  production. 

*  *         * 

Preparations  are  under  way  for  the 
Gaumont  film,  "Roses  of  Picardy." 
Production  details  are  in  charge  of 
Maurice  Elvey,  Victor  Saville  and 
Gareth   Gundrey. 


Italian  Tax 
Rome — The  Government  has  in- 
cluded films  with  the  foreign  com- 
modities to  be  taxed  in  order  to  pro- 
tect Italian  industries.  The  tax  varies 
from  five  to  thirty  per  cent. 


Film  Exhibit 
Magdeburg,  Germany — The  Ger- 
man Theater  Exhibition  will  be  held 
here  some  time  this  year.  A  special 
section  will  be  set  aside  for  films. 
The  leading  German  firms  have 
promised  support. 


Capital  Production  Exporting  Co. 

Inc. 

"'Productions  of  Merit" 

Available  for  Immediate  Release 

SOCIETY  DRAMAS  TWO   REEL  COMEDIES 

WESTERN  FEATURES  NOVELTY  SHORTS 

STUNT   MELODRAMAS  TWO    REEL   WESTERNS 

A  Comprehensire  Line-Up  of  a  Large  Variety  of  Product 


729  Seventh  Avenue,  New  York 


Cable  Address 
P1ZORFILM 


Ufa   Plans 

Berlin — D.  R.  Becker,  director  of 
the  foreign  service  of  Ufa,  is  at  pres- 
ent  in    Paris    on    important   affairs. 

In  an  interview  before  leaving 
Berlin  he  stated  that  in  order  to 
please  the  public  of  foreign  countries 
the  company  is  trying  to  establish 
direct  contact  with  them.  Hence  the 
Ufa-Svenska  collaboration  and  the 
Ufa-Ace.  With  the  same  purpose  a 
combination  is  going  shortly  to  be 
realized  with  the  "Bittaluga"  for 
Italy,  and  a  similar  project  for  be- 
coming united  with  England  is  now 
under  consideration.  Following  its 
policy  of  giving  local  color  to  its 
films,  the  Ufa  photographed  some 
parts  of  "La  Dubarry  De  Nos  Jours" 
and    "La    Chaste    Suzanne"    in    Paris. 


To   Manufacture    Russian   Cameras 

Moscow  —  The  Government  is 
planning  to  go  in  for  the  produc- 
tion of  cameras  and  accessories  on 
a  large  scale.  As  soon  as  domestic 
production  is  well  under  way,  it  is 
intended  to  stop  all  imports  of  cam- 
eras and  accessories.  It  is  expected 
to  establish  several  large  factories  for 
the  purpose. 


American-Austrian   Combine 

Vienna  —  Reports  state  that  two 
prominent  men  in  the  American  in- 
dustry are  here  negotiating  with 
banking  houses  with  a  view  to  for- 
mation of  an  American- Viennese  film 
company.  The  plan  is  to  raise  one- 
third  of  the  capital  locally,  the  other 
two-thirds  having  already  been  sub- 
scribed bv  American  interests. 


French    Technical    School 

Washington — A  report  to  the  De- 
partment of  Commerce  states  that  a 
French  Technical  School  of  Photog- 
raphy and  Cinematography  has  been 
started  on  the  initiative  of  the  Photo- 
graphic and  motion  picture  industrials 
and  professionals  under  patronage  of 
the  French  Minister  of  Public  Edu- 
cation (Direction  de  l'Enseignement 
Technique)  and  with  the  support  of 
the  the  city  of  Paris.  Its  headquar- 
ters are  at  85,  Rue  de  Vaugirard. 


A    SUMMARY    OF   TRADE 

HAPPENINGS      IN      ENGLAND, 

GERMANY,      FRANCE,      CHINA, 

AND    FLASHES    FROM    OTHER 

LANDS 


Russia   Making   Raw   Stock 

Leningrad  —  Production  of  raw 
film  is  about  to  start  in  Schluessel- 
burg  and  a  yearly  production  of  26,- 
000,000  to  30,000,000  meters  si  ex- 
pected. This  amount  will  suffice  for 
the  demand  of  the  Russian  market. 
The  capital  required  to  start  is  from 
5,000,000   to   7,000,000   rubles. 


German  Comedians  Die 
Berlin — Victor  Flagge,  well  known 
German  screen  comedian,  died  dur- 
ing a  surgical  operation.  The  death 
is  also  reported  of  the  comedy  actor 
Felix  Huguehet.  Although  Huguehet 
was  featured  in  a  small  number  of 
pictures,  he  enjoyed  great  popularity. 


Betty   Balfour   111 
Paris — The    popular    English    star, 
Betty   Balfour,  is  seriously  ill  at  the 
Hotel  Westminster  in  the  Rue  de  la 
Paix. 


Increase  Import  Film  Tax 
Berlin    —   The    tax    for    important 
films  has  been  raised  50  per  cent.     It 
now  is  45  cents  per  meter. 


Foreign    Rights 

COMPLETE    PROGRAM 
Every    Type  of    Production 
Specials-Features-Shorts 
Selected     with     Expert     Knowledge    of 
Foreign   Requirements 

FERDINAND  H.  ADAM, 

International    Film    Distributor, 

152  West  42d   St.     -     New  York  City 

Cable    Ferdinadam.      Phone    Wis    1143 


HI-MARK  FILM  SALES  CO. 

Foreign      Distri  burton 
Nat  Nathanson,    Pres. 

Exclusive  purchasing  agents  and  represent- 
atives for  leading  film  distributors  through- 
out foreign  territories. 

Cable  address  :                     Phone  ^  isconsin 
Himark  New  York                      5196-5197 

Foreign  Territory   Now  Available 

PAWNEE  BILL,  Jr. 

In  a  series  of  8  five  reel 

Western  Thrill  Dramas 

DONALD    CAMPBELL 


130  W.  46Ui  St., 
New  York  City 


'Doncameo 
New  York 


Richmount  Pictures  Inc. 


723  Seventh  Avenue  New  York  City,  N.  Y. 

D.  J.  MOUNTAN,  President 
Exclusive  foreign  representatives  for  Rayart  Pictures  Cor- 
poration and  other  leading  independent  producers  and  dis- 
tributors. 

Paris   Address:  London   Address: 

Societe    des    Films,    Richmount,  Mr.   Arthur    Levey, 

2  Rue  de  Lancry,  31    Portland   Place, 

Paris.   France.  London  W.    I.,  England. 

Cable  Address:   RICHPICSOC,  PARIS    Cable  Address:   DEEJAY,  LONDON 
Cable  Address:   RICHPIC,  N.  Y. 

Exporting  only  the  Best  in  Motion  Pictures 


THE 


-%z< 


DAILY 


Sunday,  January  16,  1927 


John  Gilbert  Ml 

"The  Flesh  and  the  Devil" 

M-G-M  Length:    8759    ft. 

MARKS  THE  FIRST  OF  THE 
NEW  YEAR'S  BIG  PICTURES. 
DIRECTION,  ACTION,  PRODUC- 
TION, ALL  NOTABLY  FINE. 
STORY  STRONG  IN  SEX  AP- 
APPEAL  BUT  SPLENDIDLY 
HANDLED. 

Cast.  .  .John  Gilbert  renews  his  hold 
on  the  title  of  the  screen's  great  lover. 
Remarkably  fine  work.  Greta  Garbo 
about  the  most  alluring  creature  imag- 
inable. And  how  she  can  act.  Lars 
Hanson  splendid.  Barbara  Kent  fair. 
Others  Eugenie  Besserer,  Marc  Mac- 
Dermott,  Marcelle  Corday,  Wm.  Or- 
lamond. 

Story  and  Production ....  Drama ; 
adapted  from  "The  Undying  Past." 
Clarence  Brown  is  destined  for  new 
honors  after  "Flesh  and  the  Devil" 
makes  the  rounds.  His  direction, 
handling  of  the  cast,  treatment  of  the 
story,  careful  development,  his  ap- 
titude for  deft  touches,  good  detail — 
they  tell  the  tale.  The  story  has 
strong  sex  appeal  and  may  cause  a 
little  trouble  from  that  angle.  An 
over  indulgence  in  painted  backdrops 
and  a  fairly  unconvincing,  sugar- 
coated  ending  are  the  only  criticism 
to  be  offered. 

Direction  ....  Clarence  Brown; 
superb. 

Author Hermann    Suderman 

Adaptation Hans    Kraly 

Scenario  and  Continuity ..  Benj.  F. 
Glazer. 

Photography.  .  .  .William  Daniels; 
Excellent. ^^^^^___ 

Wally  Wales  in 

"The  Cyclone  Cowboy" 

Pathe  Length:  4447  /*. 

IDENTIFIED  WITH  ALL  THE 
USUAL  MAKE-UP  OF  A  WEST- 
ERN. WALLY  WALES  A  LIK- 
ABLE COWBOY  HERO  WHO 
SUPPLIES  A  FULL  SHARE  OF 
STUNTS  AND  THRILLS. 

Cast Wales    pleasing    and    rides 

wonderfully  well.  Violet  Bird  the 
pretty  little  girl  from  the  East  who 
falls  for  the  West  and  a  cowboy 
sweetie.  Raye  Hampton  fine  as  Ma 
Tuttle,  a  woman  ranch  owner  who 
makes  the  men  step.  George  Ma- 
grill  the  cattle   rustler. 

Story  and  Production ....  Western. 
The  introduction  of  Ma  Tuttle,  who 
owns  and  runs  a  ranch  better  than 
some  men,  supplies  a  bit  of  variation 
to  the  usual  stereotyped  western.  The 
story  unfolds  smoothly  and  there  is 
a  full  quota  of  stunts  that  include 
the  regulation  line  of  fights,  chases. 
rescues  and  with  the  romance  blend- 
ed in,  it  is  western  fare  of  a  satis- 
fying order.  Wally  Wales  is  one  of 
the  younger  cowboy  stars  who 
,hould  be  stacking  up  a  following 
particularly  with  boys  who  follow  up 
the  exploits  of  their  favorite  cowboy 
hero.  Wally  rides  well,  offers  a  good 
scrap  and  is  not  amiss  on  the  ro- 
mance when  the  time  comes.  The 
title  is  sufficient  to  tell  all  they  need. 

Direction Richard    Thorpe; 

good. 

Author Tommie    Gray 

Scenario Betty  Burbridge 

Photography Ray    Ries ; 

good. 


Adolphe  Menjou  in 

"Blonde  or  Brunette" 

Paramount  Length:    5757   ft. 

CLEVER  AND  ENTERTAIN- 
ING. ANOTHER  DELIGHTFUL 
MENJOU  PICTURE  WITH 
RICHARD  ROSSON  SCORING 
HIS  SECOND  DIRECTORIAL 
SUCCESS. 

Cast..  Menjou  debonair  and  amus- 
ing, as  always.  Greta  Nissen  and  Ar- 
lette  Marchal  two  distinct  contrasts 
in  beauty.  Mary  Carr  pleasing  as  a 
grandma.  Others  Evelyn  Sherman, 
Emile  Chautard,  Paul  Weigel,  Henry 
Sadley,  Andre  Lanoy,  Henri  Menjou. 

Story  and  Production.  .  .  .  From  the 
stage  comedy,  "An  Angel  Passes." 
Blonde  or  brunette — Henri  Martel 
cannot  decide  which  it  should  be,  so 
to  make  certain  that  his  choice  is  cor- 
rect he  marries  each  in  succession 
and  picks  greta  Nissen  for  a  final 
choice  which  brings  you  back  to  the 
Anita  Loos'  slogan.  Gentleman  do 
prefer  blondes.  Richard  Rosson  has 
executed  his  end  of  it  admirably,  the 
story  is  smooth,  it  arrives  quickly 
and  the  humor  is  subtle,  original  and 
at  all  times  hits  the  mark.  Good  en- 
tertainment always.  Some  of  the 
story  is  quite  sophisticated  and  some 
of  the  scenes  are  apt  to  shock  a  more 
conservative  audience  but  they  should 
be  amused  in  spite  of  themselves. 

Direction Richard  Rosson; 

clever. 

Authors Jacques    Bousquet- 

Henri    Falk. 

Scenario   and   Adaptation John 

McDermott. 

Photography Victor    Milner; 

particularly  fine. 

"Jim  the  Conqueror" 

Prod.  Dist.  Corp.  Length:  5324  ft 
WESTERN  THAT  HAS  MORE 
THAN  THE  ORDINARY 
AMOUNT  OF  PICTORIAL  AP- 
PEAL AND  UNUSUAL  STUNTS. 
STORY,  HOWEVER,  IS  FAIR- 
LY TRITE. 

Cast William  Boyd's  ability  and 

talent  superior  to  the  sort  of  role 
offered  him  in  a  story  of  this  kind. 
Elinor  Faire  the  usual  heroine.  Tom 
Santschi  a  thoroughly  ferocious  vil- 
lain and  Tully  Marshall  first  rate  m 
a  short  lived  part. 

Story  and  Production.  ...  Western. 
"Jim  the  Conqueror"  boasts  of  more 
than  the  usual  amount  of  action  ac- 
corded a  western  and  includes  one 
or  two  new  angles  that  do  relieve  a 
trite  plot  to  some  extent.  George  B. 
Seitz  has  provided  a  particularly  fine 
production.  The  locations  are  beau- 
tiful and  the  photography,  some  of 
the  night  stuff  especially,  is  of  a 
high  order.  The  story  starts  out 
with  every  prospect  of  being  a  ro- 
mance with  Europe  for  its  setting 
but  it  develops  a  surprise  when  the 
scene  shifts  suddenly  to  the  West, 
transports  the  hero  and  heroine  to 
neighboring  ranches  and  makes  them 
the  heirs  of  a  feud  willed  them  by 
their  respective  uncles.  Aims  to  be 
different  from  the  general  run  of 
westerns  and  in  a  way  succeeds  but 
the  story  is  a  well  known  brand. 

Direction   George  B.  Seitz; 

good. 

Author Peter    B.    Kyne 

Scenario Will    M.     Ritchey 

Photography Hal   Rosson ; 

excellent. 


"The  Perfect  Sap" 

First  National         Length:   5981  ft. 

GOOD  ENTERTAINMENT 
ESPECIALLY  FOR  THOSE 
WHO  ENJOY  A  CROOK  COM- 
EDY. TRICK  MECHANICAL 
BUSINESS  CONTRIBUTES 
SOME  FAIR  SUSPENSE  AND  A 
GOOD    SHARE   OF   LAUGHS. 

Cast....  Ben  Lyon  first  rate  as  the 
rich  man's  son  who  strives  for  a  new 
kick  out  of  life  by  turning  burglar. 
Pauline  Starke  the  dark  and  alluring 
lady  crook.  Virginia  Lee  Corbin 
a  blonde  crook  and  Lloyd  Whitlock 
her  gentleman  accomplice.  Others 
Diana  Kane,  Byron  Douglas,  Chris- 
tine Compton,  Charles  Craig,  Sam 
Hardy,  Tammany  Young  and  Helen 
Rowland. 

Story   and    Production Crook 

comedy;  adapted  from  Howard  Irv- 
ing Young's  play,  "Not  Herbert." 
The  average  audience  will  find  "The 
Perfect  Sap"  quite  entertaining.  It 
has  a  good  story,  snapped  up  with  a 
share  of  thrills  and  the  usual  romance. 
The  ever  persistent  search  for  a  thrill 
leads  the  ambitious  young  Herbert 
Alden  to  strenuous  adventures  as  an 
amateur  crook.  Trick  methods  of 
the  amateur  crook,  Herbert,  are  orig- 
inal and  there  is  enough  romance  and 
comedy  to  keep  them  interested. 

Direction Howard  Higgin; 

satisfactory. 

Author Howard  Irving  Young 

Scenario Frances  Agnew 

Photography John    Boyle ; 

good. 

Billie  Dove  and  Huntly  Gordon  in 

"Sensation  Seekers" 

Universal-Jewel  Length:  7015  ft 
INTERESTING.  LOIS  WEBER 
BRINGS  OUT  THE  MORAL 
WITHOUT  UNDUE  PREACH- 
ING AND  MAKES  HER  BACK- 
GROUND SUFFICIENTLY  AT- 
TRACTIVE FOR  THE  ACTION. 
Cast ....  Billie  Dove  not  quite  as 
pleasing  as  usual  but  does  very  nice 
work.  Gordon's  part  rather  limited. 
Raymond  Bloomer  has  the  best  role 
as  the  minister.  Others  Peggy  Mont- 
gomery, Phillips  Smalley,  Edith 
Yorke. 

Story  and  Production.  ...  Drama; 
adapted  from  "Egypt."  "Sensation 
Seekers"  is  the  flaming-  youth  theme 
strengthened  by  an  effective  moral 
and  combined  with  a  religious  atmos- 
phere that  is  handled  with  a  dignity 
and  skill  that  is  convincing  although 
it  might  easily  have  been  made  ri- 
diculous, the  picture  runs  a  little  long 
but  the  ending  does  not  lag.  Lois 
Weber  builds  to  a  forceful  climax 
that  carries  a  fine  thrill.  The  destruc- 
tion of  the  yacht  and  rescue  of  the 
girl  by  the  minister  she  loves  is  an 
effective  conclusion.  The  yacht 
wreck  offers  a  first  rate  thrill  and 
the  ultimate  clinch,  in  this  particular 
case,  is  wholly  logical  and  correct. 
The  moral  is  prominent  without  ber 
ing  preachy. 

Direction Lois    Weber; 

very  good. 

Author Ernest    Pascal 

Scenario Lois   Weber 

Photography Ben  Kline; 

good. 


Leo  Maloney  in 

"The  Long  Loop  on  the 
Pecos" 

Pathe  Length:  5934  ft. 

VERY  GOOD  WESTERN.  AN 
OLD  PLOT  BUT  WITH  SOME 
NEW  VARIATIONS  AND  THE 
ACTION  WELL  PEPPED  UP 
WITH  FIRST  RATE  SUSPENSE. 

Cast.  .  .  .Maloney  in  one  of  the  old 
Bill  Hart  two-gun  man  type  of  roles. 
Tom  London  the  mysterious  leader 
of  the  Long  Loop  killers.  Eugenia 
Gilbert  the  essential  girl  in  the  case  • 
and  others  Frederick  Dana,  Albert 
Hart,  Bud  Osborne,  Dick  La  Reno, 
Chet  Ryan. 

Story  and  Production.  ..  .Western. 
Leo  Maloney  is  offering  a  consistent- 
ly good  line  of  western  entertain- 
ments that  show  a  better  average  for 
variation  than  is  usual  the  rule  where 
a  star  works  steadily  in  the  same 
type  of  picture.  Maloney's  latest, 
while  based  on  one  of  the  several 
conventional  western  patterns,  brings 
a  generous  amount  of  action  and 
some  first  rate  suspense.  The  plot, 
toward  the  close,  is  typically  remi- 
niscent of  the  old  Hart  pictures  when 
Bill  would  face  his  enemies  squarely 
and  offer  to  "shoot  it  out"  with  them. 
Maloney  is  more  than  usually  suc- 
cessful in  the  matter  of  directing  and 
acting   his  own  pictures. 

Direction Leo    Maloney; 

good. 

Author W.   D.   Hoffman 

Scenario Ford  I.  Beebe 

Photography Vernon   Walker; 

good. 

Viola  Dana  in 

"Home-Struck" 

F.  B.  O.  Length:  5613  ft. 

DELIGHTFUL  HUMAN  IN- 
TEREST STORY.  FULL  OFI 
FINE  TOUCHES  AND  REALIS- 
TIC BITS.  CERTAIN  TO 
PLEASE  ANY  TYPE  OF  AUDI- 
ENCE. 

Cast.  .  .  .Viola  Dana  splendid  as  the 
little  show  girl.  Tom  Gallery,  tooi 
often  overlooked,  a  very  real  person 
as  Viola's  husband.  Alan  Brooks 
gives  a  most  commendable  perform- 
ance as  the  good  scout.  Nigel  Bar- 
rie   suitable. 

Story  and  Production.  ...  Dramatic 
romance.  Peter  Milne's  story  is  one 
of  the  best  little  human  interest  yarns 
the  screen  has  seen  lately.  It  packs 
a  series  of  really  convincing  human 
interest  bits  and  if  it  does  hold  an 
occasional  familiar  twist  these  aitr 
easily  covered  by  Ralph  Ince's  care- 
ful handling.  It  is  a  decidedly  satis- 
fying little  picture  and  besides  giving 
Viola  Dana  the  best  vehicle  she  has 
had  in  many  a  day  it  brings  forth 
Tom  Gallery  and  Alan  Brooks  as 
two  comers  to  be  reckoned  with. 
Good  audience  pictures.  Exhibitors 
cannot  go  wrong  in  booking  "Home 
Struck."  It  is  the  kind  of  a  story 
they'll  love.  Romance,  heart  inter- 
est, stage  atmosphere,  all  these  have 
a  very  definite  appeal  to  the  average 
picture    audience. 

Direction Ralph    Ince; 

splendid. 

Author Peter    Milne 

Scenario Ewart  Adamson 

Photography Jules  Cronjager: 

yery  good. 


THE 


Sunday,  January   16,   1927 


-cEZHk 


DAILY 


'One  Increasing  Purpose 

"ox  Length:   7677  ft. 

only  fairly  entertain- 
ng  in  spite  of  a  costly, 
beautiful  production 
vnd  an  imposing  cast  of 
:apable  players. 

Cast.  ...  Edmund  Lowe  the  central 
haracter,  a  sort  of  benevolent  soul 
vho  strives  to  find  the  solutions  to 
po  many  problems.  Lila  Lee,  May 
Ulison  and  Jane  Novak  splendid  but 
11  have  aimless  sorts  of  parts, 
lolmes  Herbert  and  Huntly  Gor- 
pn  very  good.  Others  Lawford  Dav- 
ison, Emily  Fitzroy,  George  Irving. 

Story  and  Production ....  Drama, 
■'ox  has  spent  plenty  on  the  picture 
-far  more  than  the  story  really  war- 
anted  although  it  might  have  served 
p  much  better  purpose  than  it  has 
iiider  Harry  Beaumont's  direction, 
le  has  many  successful  light  corn- 
dies  to  his  credit  but  drama  is  ap- 
arently  not  his  forte.  The  develop- 
ment is  episodic,  the  sequences  dis- 
puted and  consequently  the  interest 
s  poorly  sustained.  The  first  four 
r  five  reels  succeed  rather  well  in 
olding  the  attention  but  once  Beau- 
lont  starts  to  bring  the  various 
breads  of  the  story  together  he 
items  to  get  further  away  from  a 
olution  and  a  definite  climax. 

Direction Harry  Beaumont; 

plendid  production,  story  treatment 
>  weak. 

Author A.   S.   M.   Hutchinson 

Scenario Bradley    King 

'  Photography R.  J.  Bergquist; 

■     xcellent 

=     "Heroes  of  the  Night" 

lotham  Prod. — S.R.  Length:  5800  ft 

THRILLING  MELODRAMA 
VITH  PLENTY  OF  BOX  OF- 
FICE KICK  FOR  THE  EXHIB- 
TOR  CATERING  TO  NEIGH- 
;  iORHOOD  CLIENTELE.  AC- 
j;  :iON  AND  HEART  INTEREST 
}ALORE. 

Cast Cullen    Landis   and    Rex 

-ease  first  rate  as  the  brothers  Riley 
r-  nd  look  enough  alike  to  make  it 
eal.  Sarah  Padden  the  little  old 
i other  and  Marion  Nixon  the  girl 
oved  by  both  brothers.  Others 
Vheeler  Oakman,  J.  P.  Lockney, 
Robert   E.   Homans,   Lois   Ingraham. 

Story  and  Production.  .  Melodrama, 
•rank  O'Connor  stacks  them  up  in 
1  ast  order  in  this  one,  a  thrill  on  top 
>f  a  thrill  and  they  run  all  the  way 
roni  fights  and  fires  to  gunmen  and 
'olitical  crooks.  "Heroes  of  the 
Night"  is  packed  with  real  old  fash- 
oned,  unadulterated  meller  hokum 
;>ut  it  has  the  wallop  that  so  many 
creen  patrons  still  admire.  It  has  ac- 
ion,  mother  love,  romance,  and  spills 
hem  all  in  such  rapid  succession  that 
t  doesn't  allow  for  any  dull  moments. 
The  double  hero  angle  gives  this  add- 
■d  interest.  One  brother  a  policeman 
md  the  other  a  fireman  makes  for 
>lenty  of  rescues  and  brings  the  us- 
lal  heart  interest  in  the  way  of  re- 
1  vards   and   motherly   pride. 

Direction Frank  O'Connor; 

,'ood. 

Author F.  Oakley  Crawford 

Scenario J.  J.   Tynan 

Photography Ray    June ; 

I  jood. 


"Stage  Madness" 

Fox  Length:  5620  ft 

ATTRACTIVE  AND  WILL  IN- 
TEREST THE  MAJORITY  BE- 
CAUSE OF  ITS  STAGE  ATMOS- 
PHERE, GOOD  DIRECTION 
AND  FIRST  RATE  CAST. 

Cast.  ..  .Virginia  Valli  the  beauti- 
ful stage  favorite.  Handles  an  emo- 
tional role  with  effective  restraint. 
Tulio  Carminati  good  in  a  brief  part. 
Lou  Tellegen  the  very  Imposing  the- 
atrical producer.  Overacts,  as  usual. 
Virginia  Bradford  pretty,  others 
Richard  Walling,  Tyler  Brooks,  Lil- 
lian  Knight   and   Bodil   Rosing. 

Story  and  Production.  ..  .Drama. 
The  story  is  old.  Once  again  the 
basic  situation  of  career  versus  mar- 
riage is  the  pivotal  point  around 
which  the  tale  revolves.  Only  Vic- 
tor Schertzinger's  direction,  the  work 
of  a  rather  well  suited  and  mostly 
capably  cast,  and  an  attractive  pro- 
duction, save  it  from  being  a  taw- 
dry, dull  affair.  And  at  that  Schert- 
zinger  hasn't  prevented  it  from  be- 
ing very  obvious.  You  know  well  in 
advance  of  the  denouement  that  the 
little  dancer  is  the  long  lost  child  of 
the  famous  star.  But  this  probably 
could  not  have  been  avoided.  There 
are  some  lovely  settings  and  the 
stage  sequences  are  very  attractively 
done.      Photography   is   excellent. 

Direction Victor    Schertzinger; 

good. 

Author Polan   Banks 

Scenario Randall    H.    Faye 

Photography Glenn  Mac- 
Williams;  very  good. 


"Bertha  the  Sewing 
Machine  Girl" 

Fox  Length:  5242  ft. 

FAIR  ENTERTAINMENT  FOR 
THE  NEIGHBORHOOD  THEA- 
TER TYPE  OF  CLIENTELE. 
DUBIOUS  FOR  FIRST  RUN 
HOUSES. 

Cast. ...  Madge  Bellamy  a  modern 
Bertha  who  sports  silk  lingerie  in- 
stead of  gingham  aprons.  Allan  Simp- 
son good  as  Bertha's  shipping  clerk 
sweetie  and  Paul  Nichols  the  con- 
ventional "sugar  papa."  J.  Farrell 
MacDonald  not  given  much  of  a 
chance  as  Bertha's  pa.  Others  Sally 
Phipps.   Anita    Garvin,    Ethel    Wales. 

Story  and  Production Melo- 
drama. Theodore  Kramer's  old 
stage  play  retains  its  original  title 
all  right  and  Bertha,  his  struggling 
young  heroine,  still  suffers  at  the 
hands  of  wicked  man  but  otherwise 
the  play  has  come  through  with  con- 
siderable revamping  and  modern 
trimmings.  It  has  plenty  of  sex  ap- 
peal and  the  sewing  machine  sequence 
is  short  lived,  giving  wav  to  more 
attractive  scenes  where  Bertha  be- 
comes a  model  and  displays  the  very 
latest  in  lingerie  nothings.  This  is 
certainly  bringing  Bertha  right  up 
to  date  even  to  the  introduction  of 
Black  Bottom.  Irving  Cummings 
has  secured  a  good   share  of  laughs. 

Direction Irving   Cummings; 

suitable  for  material  at  hand. 

Author Theodore   Kramer 

Scenario Gertrude    Orr 

Photography Abe  Fried ; 

good. 


Dolores  Costello  in 

"The  Third  Degree" 

Warner  Bros.  Length:  7647  ft. 

NOT  THE  THRILLER  THAT 
WOULD  NATURALLY  BE  EX- 
PECTED. CHANGES  IN  THE 
ORIGINAL  PLAY  HAVE 
CAUSED  THE  BIG  PUNCH  TO 
BE  ELIMINATED. 

Cast. .  .  .Dolores  Costello  tries  very 
earnestly  to  put  the  part  over  but  it 
is  one  of  those  portrayals  of  endless 
suffering  that  precludes  any  genuine 
feeling  of  sympathy.  Rockliffe  Fel- 
lowes  the  best  in  the  cast.  Louise 
Dresser's  overacting  a  disappoint- 
ment. Others  Jason  Robards,  Kate 
Price,  Tom  Santschi,  David  Tor- 
rence. 

Story  and  Production.  ..  .Drama. 
Michael  Curtiz  has  evidently  seen 
"Variety."  The  idea  of  using  a  se- 
ries of  dissolves  to  register  rapid 
transpiration  of  events  has  been  done 
to  death  in  the  course  of  "The  Third 
Degree."  Most  any  idea  will  lose  its 
point  with  constant  repetition.  The 
picture  has  not  the  action  or  suspense 
that  the  old  Vitagraph  picture,  based 
on  the  same  story,  had  several  years 
ago.  It  is  a  well  known  story  and 
apt  to  disappoint  folks  who  come  ex- 
pecting great  thrills.  The  director 
does  not  build  smoothly  and  with  in- 
creasing suspense  toward  the  climax 
Cutting  in  the  early  r.eels  of  the  pic- 
ture   would   improve   it   greatly. 

Direction.  ...  Michael  Curtiz;  ordi- 
nary. 

Author   Charles  Klein 

Adaptation C.   Graham   Baker 

Photography.  ..  .Hal    Mohr;    good 

"Sunshine  of  Paradise 
Alley" 

Chadwick  Length:  6900 /t. 

GOOD  BOX  OFFICE  HOKUM. 
DEPENDABLE  OLD  FORMULA 
BRAND  ENTERTAINMENT 
THAT  INCLUDES  HEART  IN- 
TEREST, COMEDY  ROMANCE. 

Cast.  .  .  .Barbara  Bedford  holds  the 
spotlight  but  she  is  surrounded  by  a 
well  known  and  capable  support  in- 
cluding Kenneth  McDonald,  Max 
Davidson,  J.  Parks  Jones,  Tui  Lor- 
raine, Gayne  Whitman,  Nigel  Barrie 
and   Lucille   Lee   Stewart. 

Story  and  Production.  ...  Comedy 
drama.  You  know  this  type:  the  old 
East  Side  setting,  a  cute  and  mis- 
chievous girl  the  cut-up  of  the  alley, 
an  old  Jewish  tailor  who  supplies  the 
comedy,  a  poor  orphan  kid  for  heart 
interest,  the  iceman  hero  in  love 
with  the  girl,  and  then  last,  but  not 
least,  the  well-dressed  banker  who 
has  an  eye  on  little  Sunshine  and 
makes  his  plans  accordingly.  It  is  a 
familiar  order  of  things  and  yet  it 
still  is  the  reliable  box  office  stamina. 
It  pleases  the  multitude.  They  get 
a  fine  kick  out  of  the  "hard  as  nails" 
kid  who  can  take  care  of  herself  and 
who  runs  everything  in  Paradise  Al- 
ley. Barbara  Bedford  is  fine  in  the 
part.  Director  Jack  Nelson  hasn't 
tried  to  dress  the  story  up  in  any 
new  clothes  but  that  is  as  it  should 
be.  He  injects  all  the  well  known 
stock   pullers. 

Direction.  .  .  .Jackson  Nelson;  satis- 
factory. 

Author Denman   Thompson 

Scenario Josephine    Quirk. 

Photography Ernest    Miller; 

tjood. 


Louise  Fazenda  in 

"Finger  Prints" 

Warner  Bros.  Length:  7031  ft. 

HILARIOUS  COMEDY  THAT 
WILL  BE  BEST  APPRECIATED 
BY  TAKING  IT  AS  IT  COMES 
AND  NOT  ASKING  ANY  QUES- 
TIONS. LOUISE  FAZENDA  EAS- 
ILY THE  HIT  OF  THE  SHOW. 

Cast. ..  .Louise  Fazenda  certainly 
warrants  the  stellar  prominence  ac- 
corded her.  John  T.  Murray  and 
Helene  Costello  get  their  names  in 
larger  print  than  the  others  in  the 
cast  so  they  must  be  considered  next 
in  importance.  Murray  is  amusing 
but  Helene  Costello  hasn't  much  of 
a  part. 

Story  and  Production.  ..  Burlesque. 
"Finger  Prints"  starts  out  with  every 
promise  of  being  a  crook  melodrama, 
takes  a  new  twist  and  develops  into 
a  comedy  and  finally  splashes  into 
broad  burlesque  that  becomes  more 
nonsensical  with  every  shot.  In  fact 
"Finger  Prints"  becomes  so  thorough- 
ly silly  it  develops  a  hysterical  influ- 
ence that  injects  itself  into  the  spec- 
tator and  results  in  "a  good  time 
was  had  by  all."  Much  of  the  re- 
sponsibility for  this  effect  is  due  to 
the  laughs  in  Louise  Fazenda's  work. 
She  has  the  crowd  with  her  from  her 
first   apperance. 

Direction Lloyd   Bacon ; 

fair. 

Author Arthur    Somers    Roche 

Scenario Graham   Baker  and 

Edward   Clark. 

Photography Virgil    Miller : 

good. 

"Tongues  of  Scandal" 

Sterling  Pictures      Length:  5253  ft. 

FAIR  ENTERTAINMENT. 
STORY  THE  OBVIOUS  RE- 
VENGE THEME  DESTINED 
FOR  A  HAPPY  ENDING.  FAIR- 
LY WELL  HANDLED  AL- 
THOUGH A  PLOT  THAT  PRE- 
CLUDES A  POSSIBILITY  OF 
SUSPENSE. 

Cast. .  .  .William  Desmond's  is  in- 
tended to  be  the  prominent  role  but 
Mae  Busch  as  his  wife  is  the  center 
of  interest  as  well  as  Ray  Hallor  who 
plays  Desmond's  younger  brother. 
Others  Lloyd  Carleton,  Wilfred 
North,  Jerome  La  Grasse. 

Story  and  Production.  ..  .Drama. 
The  pivot  point  upon  which  the 
whole  story  of  "Tongues  of  Scandal" 
is  based  is  a  very  popular  one  with 
authors,  particularly  in  the  revenge 
theme  which  is  used  in  this  instance. 
It  is  the  case  of  a  misunderstanding 
and  upon  this  the  wife  of  a  governor 
plans  her  long  and  elaborate  scheme 
of  revenge.  The  situations  are  ob- 
vious and  preclude  almost  all  possi- 
bility of  suspense.  Roy  Clements 
has  done  fairly  well  considering  the 
limitations  of  the  story  and  there  is 
an  asset  in  well  known  names  of  the 
principal  players.  The  title  is  a  ready 
lure  but  you  might  make  clear  that 
the  theme  is  not  a  sensational  one  in 
spite  of  the  title's  suggestion.  Will 
need    good    accompanying   program. 

Direction Roy    Clements; 

good. 

Author Adele  De  Vore 

Scenario Not  credited 

Photography Leon    Shamray; 

good. 


HOLLYWOOD 
HAPPENINGS 


3fe  NEWSPAPER 
oSFILMDOM 


ANDWEEKLY 

FILM  DIGEST 


By 

Harvey  E.  Qausman 


Universal  Signs  Two 
Edward  Sloman  has  signed  a  new 
Universal  contract.  His  first  pic- 
ture will  be  "Lea  Lyon,"  starring 
Mary  Philbin.  Charles  Kenyon,  now 
adapting  "Show  Boat,"  ha's  also  re- 
signed  with   Universal. 


Adding  Scenes  to  "Fighting  Love" 
Henry  B.  Walthall  and  Louis 
Natheaux  have  been  recalled  to  the 
De  Mille  Studio  for  added  scenes  to 
"Fighting  Love,"  P.  D.  C.  picture 
starring  Jetta  Goudal  under  direction 
of   Nils    Olaf   Chrisander. 


Fox  Making  "Ankles  Preferred" 
Playing  in  "Ankles  Preferred," 
Fox  picture  which  J.  G.  Blystone  is 
directing,  are  Madge  Bellamy,  Law- 
rence Gray,  Barry  Norton,  Allan 
Forest,  Marjorie  Beebe,  J.  Farrell 
Mac  Donald,  Joyce  Compton,  William 
Strauss,  Lillian  Elliott  and  Mary  Foy. 


McAvoy  in  "Matinee  Ladies" 
May  McAvoy's  first  for  Warner 
Bros,  will  be  "Matinee  Ladies."  Sup- 
porting her  will  be  Malcolm  Mac- 
Gregor,  Hedda  Hopper  and  Charles 
Lane.  Byron  Hasknis  is  the  di- 
rector. 


Rosson  Making  "Underworld" 

Arthur  Rosson  will  direct  "Under- 
world," the  first  Ben  Hecht  story 
with  Evelyn  Brent  starred,  for  Fa- 
mous. Joseph  von  Sternberg  will  act 
as    director    of    photographic    effects. 


Directing  "Notorious  Lady" 

The  First  National  unit  making 
"The  Notorious  Lady"  has  been  on 
location  at  Needles,  Ariz.  King  Bag- 
gott  is  directing  with  Lewis  Stone 
featured. 


Playing  in  "Beware  of  Widows" 
The  cast  for  "Beware  of  Widows/' 
Universal  production  starring  Laura 
La  Plante,  includes  Bryant  Wash- 
burn, Walter  Hiers,  Paulette  Duval, 
Frank  Currier  and  Catherine  Carver 
Wesley    Ruggles    directing. 


Mack  in  Warners'   Picture 

Charles  Emmet  Mack  will  play  op- 
posite Dolores  Costello  in  "A  Mil- 
lion Bid,"  which  Alan  Crosland  will 
make  with  Warner  Oland,  John  Mil- 
jan,  Sojin,  Josef  Swickard  and  An- 
ders Randolph. 


"Wanted — A  Coward"  Finished 
"Wanted — A  Coward"  has  been 
finished  by  Sterling,  the  players  be- 
ing Lillian  Rich,  Robert  Frazer,  Har- 
ry Northrup,  Frank  Brownlee,  James 
Gordon,  Wiliam  Bertram  and  Frank 
Cooley.  Roy  Clements  is  cutting 
and    titling. 

Barker  Selecting  Locations 
Reginald  Barker  is  selecting  loca- 
tions for  "The  Branding  Iron,"  which 
he  will  direct  for  M-G-M.  Lionel 
Barrymore  and  Aileen  Pringle  play- 
principal    roles. 


Hoot    Gibson    on    Location 

Hoot  Gibson  and  his  Universal 
unit  are  at  Bishop,  Cal.,  making  ex- 
teriors for  "Hey!  Hey!  Cowboy," 
original  by  Lynn  Reynolds,  who  is 
directing.  Other  players  are  Kath- 
leen Key,  "Slim"  Summerville  and 
Wheeler  Oakman. 


Rankin   in   "U"    Series 

Universal  has  signed  Arthur  Ran- 
kin to  play  in  two-reel  comedies  star- 
ring Charles  Puffy  and  written  by 
Octavus  Roy  Cohen. 


Making  "Midnight  Watch" 
Assigned  to  parts  in  "The  Mid- 
night Watch"  are  Roy  Stewart,  David 
Torrence,  Mary  McAllister,  Ernest 
Hilliard  and  Marcella  Arnold.  Trem 
Carr  will  direct. 


Colman  for  "Harlequin" 
Ronald  Colman's  next  will  be 
"Harlequin,"  which  Henry  King  will 
make  for  Samuel  Goldwyn.  It  is 
based  on  Rudolph  Lothar's  stage 
play. 


Rock  Producing  "Red  Signals" 
Joe    Rock   is   producing   "Red    Sig- 
nals" with   Wallace   MacDonald,   Kva 
Novak  and  Earle  Williams  for  Sterl- 
ing. 


Taurog  to    Direct   Arthur 

Norman  Taurog  will  direct  Johnny 
Arthur  in  his  next  Educational  com- 
edy. 


Gale   Henry  in  "Break  Away" 

Gale  Henrv  is  playing  in  "Break 
Away,"  Educational-Christie  comedy 
featuring   Neal   Burns. 


Assigned  to  "Cradle  Snatchers" 
Fox  will  soon  place  in  production 
"The  Cradle  Snatchers."  Cast  so 
far  includes  Louise  Fazenda,  Dione 
Ellis,  Sammy  Cohen,  Ethel  Wales 
and  Nick  Prata.  Howard  Hawks 
will  do  the  megaphone  work. 


Leonard  to  Direct  "Smarty" 
Robert  Z.  Leonard's  next  assign- 
ment will  be  "Smarty."  prepared  by 
F  Hugh  Herbert  and  Florence  Ryer- 
son.  "The  Gray  Hat,"  which  he  was 
going  to  direct,  instead  will  be  made 
by  Harry  Millarde,  with  Lew  Cody 
and    Renee    Adoree    featured. 


"Broken  Gate"  Cast 
"The  Broken  Gate,"  Tiffany  pro- 
duction, has  the  following  players: 
Dorothy  Phillips,  William  Collier, 
Jr.,  Jean  Arthur,  Gibson  Gowland, 
Florence  Turner,  Charles  A.  Post, 
Carolina  Rankin  and  William  R. 
Walling. 


Island  for  Robertson  Exteriors 
An  island  off  the  lower  Mexican 
coast  will  be  the  location  for  exte- 
rnum for  "Captain  Salvation."  which 
lolm  S.  Robertson  is  making  for 
M-G-M. 


Supporting  Buck  Jones 
Supporting  Buck  Jones  in  "The 
Whispering  Safe,"  based  on  an  orig- 
inal by  Harry  Sinclair  and  Joseph 
Noel,  are  Natalie  Joyce,  Emile  Chau- 
tard,  Carl  Miller  and  Albert  J.  Smith. 


Beaudine   at   Work 

Playing  in  "Frisco  Sally  Levy," 
which  William  Beaudine  is  making 
for  M-G-M,  are  Sally  O'Neil,  Char- 
les Delaney,  Roy  D'Arcy,  Tenen 
Holtz,  Kate  Price,  Turner  Savage, 
Helen  Levine  and  Leon  Holmes.  The 
story  is  an  original  by  Lew  Lipton 
and  Al   Cohan. 


"The  Unknown"  Chaney's  Next 

"The  Unknown"  is  the  title  of  the 
Clianey  picture  which  Tod  Brown- 
ing will  direct  when  Chaney  com- 
pletes "Mr.  Wu."  Joan  Crawford 
will  play  the  feminine  lead.  The 
story  is  an  original  by  Browning. 


Working    in    "Secret    Studio" 

Working  in  the  Fox  production. 
"The  Secret  Studio,"  are  Olive  Bor- 
den, Earl  Fox,  Kenneth  Harlan,  Mar- 
garet Livingston,  William  Orlamond. 
Arthur  Housman  and  Joan  Standing. 
Harry    Beaumont    is   directing. 


Cast    for    "All    Aboard" 

Cast  for  Johnny  Hines'  "All 
Aboard"  are  Fldna  Murphy,  Anna 
May  Wong,  Babe  London,  Dot  Far- 
ley, Nola  Luxford,  Fred  Kelsey, 
Henry  Barrows,  Charles  Reed,  James 
Leonard,  Frank  Hagney  and  Bull 
Montana. 


Marie  Prevost  Working 
Marie  Prevost  is  working  in  "The 
Night  Bride"  at  Metropolitan  Studio 
under  direction  of  E.  Mason  Hopper, 
with  Harrison  Ford  as  leading  man. 
For  P.  D.  C. 


Brown  Going  on  Location  Trip 

Clarence  Brown,  directing  "The 
Trail  of  '98,"  for  M-G-M,  will  take 
his  unit  to  the  North  to  make  exte- 
riors for  this  adaptation  of  Herbert 
W.  Service's  novel. 


Signed  for  "The   Claw" 

Pauline  Neff  has  been  signed  for 
"The  Claw,"  which  Sidney  Olcott  is 
directing  for  Universal  with  Norman 
Kerry,  Claire  Windsor,  Arthur  Ed- 
mund    Carew    and    Helene    Sullivan. 


Lewis    for    "Big    Gun"    Lead 
It  is  likely  that  George  Lewis  will 
play    the    lead    in    "The    Big    Gun," 
which   Lynn   Reynolds  will  make  for 
Universal. 


O'Donohue  Adapting  Boyd  Story 
James    T.    O'Donohue    is    adapting 
"Two  Arabian  Nights,"  which  Lewis 
Milestone  will  make  for  Caddo  Prod., 
witli    William    Boyd. 


McCarthy    to    Direct    "Becky" 

John  P.  McCarthy  will  direct 
"Becky"  for  M-G-M  with  Sally 
O'Neil  featured.  Marion  Blackton 
did  the  scenario. 


F.   B.   O.  Changes  Title 

F.  B.  O.  has  changed  the  title  of 
"Hello,  Bill."  P-lks'  tie-up  picture,  to 
"Moulders   of   Men." 


Morey    in    Hollywood 

Harry     T.     Morey     is     here     from 
New    York. 


f 
Taylor    Doing    Davis'    Script 

Rex  Taylor  has  been  assigned  ti 
prepare  the  adaptation  and  scenark 
of  "Too  Many  Crooks,"  Mildre( 
Davis'  first  vehicle  for  Paramount 
Estelle  Taylor  has  been  given  a  part 


Cortez  Opposite  Negri 

Ricardo    Cortez    will    play   opposit. 
Pola   Negri  in   "Confession." 


Menjou    on    Location 
Adolphe  Menjou  and  company  hav< 
gone    to    San    Francisco   to   do   exte 
riors   for   "Evening    Clothes." 


Bancroft  in  "Underworld" 
George  Bancroft  has  been  cast  fo 
"Underworld,"  which   Paramount  wil 
produce. 


Making   "Final    Extra" 
James    P.    Hogan    is   making   "Thi 
Final   Extra"  for  Gotham  with   Mar 
guerite   de   la   Motte  featured. 


David    Kirkland's    Next 

David     Kirkland    will    next    direc 
'Follow   Your   Hunch"   for   F.   B.   0 


McDowell  in  "The  Claw" 

Nelson   McDowell  will  have  a  par 
in   "The  Claw,"  Universal  picture  di   | 
rected  bv  Sidney  Olcott. 


Hedda   Hopper  with   Warners 

Hedda  Hopper  will  appear  ii 
"Matinee  Ladies"  for  Warners.  By 
ron  Haskins,  former  cameraman  an< 
now  director,  will  produce  the  pic 
ture. 


Beery  in  "Taking  the  Air" 

Famous  will  star  Wallace  Beer; 
in  "Taking  the  Air,"  an  aviation  com 
edy.  '    Story   by    Larry   Semon. 


Brook    Opposite    Vidor 
Clive  Brook  will  play  the  male  leai 
opposite    Florence    Vidor    in    "Afrair 
to  Love"  for   Famous. 


,  Whew. 


w  , 

:?;S      Twenty-five 
r        minute*  to 
■St       Broadway  . . . 
*j»        Twenty-five 
I  minutes  to  the 

] '  Beaches  . . . 
m  the  Center 
of  Hollywood 

TheNew 
HOILYWOC  D; 

PIAIA 

Hollywood,  California 


WHAT'S    GOING    ON 

AND   WHO'S   WHO 

FROM    STUDIO    STAGES 

AROUND    NEW    YORK 


Eastern  Studios 


A    WEEKLY    DIGEST 

OF     SNAPPY     ITEMS 

COVERING    EASTERN 

PICTURE     PRODUCTION 


Fast  Workers 

Much  interest  is  being  taken  in  the 

feed  of  directors,  who,  despite  then 

it   work,  are   still  able   to   turn   out 

x-office  successes.  Allan  Dwan  has 

excellent  record  in  this  respect  and 
S  been  known  to  beat  production 
hedules.  Big  sets  do  not  worry 
e  doughty  director,  whose  early  en- 
neering    schooling    is    also    an    aid 

him. 

Ernest  Lubitsch's  name  does  not 
;ike  raw  stock  manufacturers  happy. 

Lubitsch  wastes  a  minimum  of 
^tage.  His  script  allows  so  much 
otage  for  each  scene  and  it  if 
ldom  that  Lubitsch  shoots  beyond 
e  amount  alloted. 
Frank  Tuttle  also  has  his  picture 
■ry  well  in  mind,  before  he  starts 
s  opus.  James  Cruze  is  also  a 
ader  in  the  completion  of  pictures 
hile  George  Fitzmaurice  has  a  good 
cord  in  saving  raw  stock. 
In  the  independent  field.  Burton 
ing  loses  no  time  in  finishing  pic- 
ires,  whilie  Harry  Revier  also  keep;- 
s   costs   down. 


A  Little  from  "Lots" 


By  RALPH  W1LK 


Pathe   Company   Going   South 
Cullen    Landis,    J.     Barney    Sherry 
;id  other  members  of  the  Pathe  unit, 
hich  will  make  "The  Crimson  Flash," 
serial,   are    now    in    Charleston,   W. 
a  ,   where  exteriors   are  being  taken 
nder     direction     of     Archie     Heath. 
[aul   Fairfax    Fuller,   who   wrote   the 
cenario,  accompanied   the  unit.     Al- 
fed  Gandolfi,  veteran  cameraman,  is 
i   charge   of   the    photography.      Eu- 
enia    Gilbert,    who    will    play    oppo- 
se Landis,  is  now  on  the  Coast  and 
ill  go  directly  to  Charleston. 

Dixie  Willson  to  Direct 
Dixie  Willson,  who  recently  sign- 
d  a  contract  with  Famous,  is  short- 
v  to  start  directing.  The  young 
lovelist,  who  wrote  "God  Gave  Me 
'wenty  Cents"  and  several  other 
tories  which  have  been  picturized, 
vill  also  write  originals  and  adapta- 
ions.  She  arrived  on  the  Coast  to- 
lay,    coming    from    New    York. 


Make  Cast  Additions 
Osgood  Perkins  and  Larry  Mc- 
>ath  have  been  added  to  the  cast 
of  "Knockout  Riley,"  which  is  being 
lirected  by  Malcolm  St.  Clair.  Per- 
dns  was  in  "Love  'Em  and  Leave 
Em." 


Jeanne  Morgan  with  F.  B.  O. 
Jeanne  Morgan,  a  graduate  of  the 
Paramount  school,  has  signed  a  five 
iyear  contract  with  F.  B.  O.,  and  left 
yesterday  for  a  short  visit  at  her 
lome  in  Springfield,  Mass.,  prior  to 
leaving  for  Hollywood. 


Becky  Gardiner  Finishes  Script 
Becky  Gardiner  has  finished  the 
adaptation  and  continuity  on  "Caba- 
ret," which  has  gone  into  production 
with  Gilda  Gray  as  the  star  and  Rob- 
ert G.  Vignola  as  director. 


IT  LOOKS  like  good,  old  Sam.  H. 
Harris'  days  with  Sam  Forrest  and 
\  en  Davis"  Hitting  about  the  Para- 
,-,it  ^t'-riio.  Sam.  who  has  joined 
Famous,  is  a  veteran  stage  director, 
having  directed  "Icebound."  the  Pulit- 
zer prize  play,  written  by  Davis. 
Norman  Houston,  Sam's  former  as- 
sistant, is  now  with  M-G-M. 

*  *         * 

The  old  Tec- Art  44th  St. 
studio  has  figured  in  history. 
In  Civil  War  days,  it  was 
known  as  General  Wendell's 
armory.  Later  it  was  con- 
verted   into    the    Amsterdam 

theater. 

*  *        * 

Ray  Lissner,  assistant  director, 
ooet  and  song  writer,  is  giving  Mat- 
ty Cohen  some  real  competition  in 
the  sona  writing  field.  Ray  recently 
finished  "Three  Little  Rooms  in  the 
Bronx."  while  Matty  has  written 
several  exploitation  songs. 

*  *         * 

A  Palm  Beach  bathing  girl 
contest  may  be  held  in  conjunc- 
tion with  the  making  of  "The 
Joy  Girl,"  which  will  be  pro- 
duced in  Florida.  Allan  Dwan 
conceived  the  idea.  The  win- 
ners of  the  contest  would  be 
used  in  the  picture. 

*  *         * 

A  dark  wig  and  black  eyelashes 
have  converted  Greta  Nissen.  the 
blonde  of  "Blonde  or  Brunette,"  into 
a  captivating  brunette.  She  has  be- 
come a  Spaniard  for  the  Thomas 
Meighan  picture,  "Blind  Alleys." 

*  *         * 

Not  to  be  outdone  by  his  former 
associate,  Pierre  Collings,  the  sce- 
narist, who  recently  married,  Lonna 
Dorsa  is  to  be  married  next  month. 
His  bride-to-be  is  Muriel  ClafTey, 
who  has  worked  in  several  Eastern- 
made  pictures.  They  were  introduced 
to  each  other  by  Adolphe  Menjou. 
Dorsa,  now  with  Mack  Sennett,  was 
formerly    with    Malcolm     St.    Clair's 

unit. 

*  *         * 

Larry  Wheat,  who  appeared 
in  several  Thomas  Meighan 
pictures,  and  who  ought  to 
know  "what  the  well  dressed 
actor  will  wear,"  has  opened 
a  men's  tailoring  establish- 
ment in  Hollywood.  He  is  a 
well  known  member  of  the 
Lambs'  Club  and  some  kind 
of  a  pun  about  shearing  might 
fit  in  at  this  point.  Write  your 
own  headline. 

*  *         * 

Two  black-bottom  experts, 
with  a  sense  of  humor,  appear- 
ed before  "Judge"  Freddie 
Fleck.  "We  are  just  the  type 
for  the  part,"  they  smiled. 
Freddie  smiled  back.  Oh,  yes, 
the     dancers     answer     to     the 


names  of  Ann  Pennington  and 

Alice  Weaver. 

*  *        * 

Before  we  forget,  we  hasten 
to  press  with  the  information 
that  William  S.  Gill,  at  one 
time  in  the  laboratory  business 
in  New  York,  is  Larry's  part- 
ner in  the  tailoring  game. 

*  *         * 

Two  years  ago  we  visited  Spokane 
and  called  on  a  former  dentist,  who 
had  dropped  molar  carpentry  in  fa- 
vor of  running  a  picture  theater. 
We  suggested  the  following  slogan 
for  his  house,  "We  pulled  'em  out, 
now    we    will   pull   'em   in."      Dont 

shoot. 

*  *         * 

Sam  Hardy  has  become  a 
familiar  figure  at  the  Grand 
Central  Station.  First,  he  vis- 
ited the  depot  to  bid  good-bye 
to  Richard  Rowland  and  last 
Sunday  he  was  there  to  wish 
Ben  Lyon  godspeed.  By  the 
way,  Lyon's  departure  for  the 
Coast  broke  up  the  Lyon- 
Hardy  team,  which  existed  for 

eiaht   weeks. 

*  *         * 

Deep  study  and  diligent  re- 
search work  reveal  the  fact  that 
the  heartiest  laughs  in  the  in- 
dustry are  owned  by  Bessie 
Mack  and  Marie  Halvey. 

*  *         * 

C.  O'Loughlin,  representative  of 
the  Motion  Picture  Studio  Mechan- 
ics' Union,  resembles  "Ching"  John- 
son, the  hockey  star,  and  Chxng,  in 
turn,  resembles  "Ring"  Lardner. 

*  *         * 

Bill  Boyd,  who  did  his  last 
picture  work  in  1921,  opposite 
Justine  Johnstone,  at  the  old 
Paramount  studio  on  b6th  St., 
is  again  with  Paramount.  He 
is  in  Richard  Dix's  new  vehi- 
cle, "Knockout  Riley."  Bill, 
for  several  seasons,  enacted 
the  role  of  Sergeant  Quirt  in 
the    stage    version    of    "What 

Price  Glory." 

*  *         * 

Danny  Doran  wandered  away  from 
Tenth  Ave.  long  enough  to  drop  in 
on  his  old  associates  at  the  Para- 
mount studio.  Danny  is  now  with 
Fox.  *         *         *        „ 

Speaking  of  Fox,  Harry 
Fischbeck  was  the  first  cam- 
eraman employed  by  the  pro- 
ducer. He  photographed 
"Life's  Shop  Windows." 

*  *         * 

Good  news  trickles  in  from  the 
Coast  in  the  form  of  a  report  that 
Mervyn  Le  Roy  is  to  be  promoted  to 
a  directorship.  He  has  acted  as 
comedy  constructor  on  several  Col- 
leen Moore  pictures.  Ben  Lyon,  Es- 
telle  Taylor,  Alfred  E.  Green  and 
Jack  Dempsey  are  among  Mervyn  s 
numerous  friends  who  are  "tickled 
pink"  over  his  promotion. 


Seek    New    Titles 

Prizes  will  be  awarded  by 
Famous  for  the  best  titles  for  the 
Herbert  Brenon  and  Frank  Tuttle 
productions,  now  in  the  making.  The 
Brenon  picture,  based  on  "The  Wo- 
man," William  C.  De  Mille's  play,  has 
the  working  title  of  "The  Telephone 
Girl,"  while  Tuttle  production,  star- 
ring Thomas  Meighan,  is  now  known 
as  "Blind  Alleys." 


Baxter  with  Brenon 
Warner  Baxter,  who  appeared  in 
"The  Great  Gatsby,"  with  Herbert 
Brenon  as  the  director,  is  to  work  in 
"The  Woman,"  which  will  also  be 
directed  by  Brenon.  Baxter  has  been 
working  on  the  Coast. 


Betty  Blythe,  Scardon  Go  West 

Betty  Blythe,  who  has  been  play- 
ing vaudevile,  is  now  in  California, 
where  she  will  resume  picture  work. 

Collings,  Savoir  on  Script 

Pierre  Collings  and  Alfred  Savoir 
are  adapting  "The  Winning  Spirit," 
which  will  serve  as  Raymond  Grif- 
fith's next  vehicle.  It  is  likely  the 
picture  will  be  made  in  the  East. 


Pollock  at  Paramount  Studio 
Channing  Pollock,  veteran  play- 
wright, who  wrote  "The  Enemy"  and 
other  successes,  has  joined  the  writ- 
ing staff  at  the  Paramount  Long  Is- 
land studio. 


Dent  to  California 

James  Dent,  who  has  been  in 
charge  of  the  Fox  studio  here,  plans 
to  return  to  Hollywood  the  latter  part 
of  this  month.  He  will  be  transferred 
to  the   Fox  West  Coast   studio. 


Conklin  in  Two  Pictures 

Chester  Conklin  has  arrived  from 
the  Coast.  He  is  to  work  in  "Caba- 
ret" and  "Rubber  Heel_s,"  at  the  Para- 
mount Long   Island  studio. 


Miller   at    Paramount 

Hugh  Miller,  who  was  in  "Love 
of  Sunya,"  starring  Gloria  Swanson, 
has  joined  the  cast  of  "Blind  Alleys," 
which  is  being  directed  by  Frank 
Tuttle. 


Kane  Starting  Jan.  24 
Robert  T.  Kane  will  start  "Broad- 
way   Nights"    for    First    National    at 
Cosmopolitan    Studio   Jan.    24. 


1  Alvin  Wyckoff  1 

}{     DIRECTOR   ol    PHOTOGRAPHY   I 

H  QUALITY 


SPEED 

ACCURACY 


e 


=====      » 

with  Jf 

I       THOMAS  MEIGHAN      | 
fe*««»»»»»»««-»»»»»»««'*»:»* 


THE 


10 

m 


Sunday,  January  16,  192 


Theater  Equipment  and  Management 


The  Fire  Menace 

By   THOMAS  McILVANE,   JR., 
The   National   Board   of   Fire    Underwriters 
(Reprinted  from  The  Annals  of  the  Amer- 
ican   Academy    of    Political    Science,    Philadel- 
phia,  Pa.;  November,    1926,   volume  on   "The 
Motion    Picture    in    Its    Economic    and    Social 
Aspects") 
TN  a  surprising  number  of  instances 

new  products  and  processes  result 
in  new  fire  hazards  to  worry  under- 
writers, and  the  motion  picture  has 
been  no  exception  to  this  general  rule 

When  Thomas  A.  Edison  began  to 
experiment  with  action  photography, 
even  he,  probably,  had  no  thought  of 
the  inherent  danger  of  the  material 
which  eventually  was  used  as  a  back- 
ing for  the  photographic  emulsion, 
the  entertainment  feature  of  the  pro- 
duct no  doubt  being  uppermost  in  his 
mind. 

However,  the  fire  hazards  of  nitro- 
cellulose film  soon  were  recognized 
by  most  of  the  larger  cities,  which 
took  steps  to  protect  their  resident's 
lives  and  property  by  enacting  restric- 
tive ordinances.  Film  exchanges,  for 
example,  are  usually  required  nowa- 
days to  provide  vented  storage  vaults, 
to  equip  them  with  sprinklers  and  self- 
closing  fire  doors,  and  to  institute 
other  safeguards.  Unfortunately,  the 
letter  of  the  law  is  not  always  en- 
forced. The  Greater  New  York 
statute  holds  that  not  more  than  5,000 
feet,  or  five  reels,  of  inflammable  film 
may  be  kept  on  hand  outside  of  ap- 
proved storage  vaults,  although  in 
many  offices  this  provision  is  more 
honored  in  the  breach  than  in  the 
observance,  despite  the  activities  of 
fire  department  inspectors.  *  *  * 

The  inflammable  stock  decomposes 
at  ordinary  temperatures  and  its  gases 
are  highly  explosive.  It  is  more  pop- 
ular commercially  than  the  slow-burn- 
ing kind,  because  it  is  about  two  cents 
a  foot  cheaper  and  it  also  has  a 
longer  life.  The  nitrate  film  burns 
fiercely  since  it  furnishes  its  own 
oxygen:  when  in  a  roll  it  will  even 
burn  under  water.  *  *  * 

Last  year,  a  New  Jersey  laboratory 
of  so-called  "fireproof"  construction, 
with  sprinklers,  fire  doors,  and  gyp- 
sum block  partitions  separating  the 
different  rooms,  was  the  scene  of  a 
serious  blaze. 

Day   and   night  forces   were  main- 


By    MICHAEL   L.    SIMMONS 


How  To  Avoid  Film  Fires 

THE   following   is   a  brief   summary    of  the   main   precautions   to 
be  observed  in  the  avoidance  of  film  fires: 

(1)  Have  storage  vaults  properly  constructed  and  amply  sprink- 
lered  in  accordance  with  the  National  Board's  suggested  reg- 
ulations; exchange  offices  should  also  be  sprinklered. 

(2)  Provide  vaults  with  vents  leading  to  the  outer  air;  do  not 
have  vaults  larger  than  experts    consider    safe. 

(3)  Install  self-closing  doors  on  vaults  and  keep  them  closed. 

(4)  Have  all  electric  wiring  in  metal  conduits:  for  incandescent 
lights  in  vaults,  or  those  used  for  examining  purposes,  use 
vaporproof  globes;  (no  extensions  or  alterations  should  be 
made  without  first  consulting  the  local  electrical  bureau,  and 
no  unenclosed  knife-switches,  or  other  arcing  or  spark-pro- 
ducing devices  should  be  located  in  film  storage  or  examining 
rooms.) 

(5)  Prohibit   smoking  at  all  times. 

(6)  Maintain  tidy  premises,  free  from  accumulations  of  film,  pack- 
ing materials  and  rubbish;  good  housekeeping  is  vital. 

(7)  Keep  all  reels  in  cans  or  shipping  cases  when  not  being 
examined  or  screened. 

(8)  See  that  reels  are  kept  away  from  steam  pipes  and  radiators, 
and  provide  latter  with  wire  guards. 

(9)  Patching  cements  are  flammable — handle  them  carefully,  and 
keep  containers  closed  when  not  in  use;  store  reserve  supplies 
in  a  safe  place. 

(10)  Provide  approved  receptacles  with  self-closing  covers  for 
scrap  film  and  litter;  they  should  be  emptied  twice  daily. 
Have  a  daily  inspection  made  by  a  trusted  employe. 

(11)  Keep  supplies  of  posters  and  wrapping  paper  in  a  separate 
room  cut  off  from  the  rest  of  the  establishment. 


tained  and  the  fire  started  soon  after 
4  A.  M.,  probably  from  the  contact 
of  film  with  a  naked  electric  light 
bulb  in  the  joining  and  inspection 
room,  since  the  table  lamps  and  por- 
table lights  in  that  section  were  used 
without  protective  guards.  The  girl 
handling  the  film  which  caught  fire 
suffered  painful  burns,  but  all  em- 
ployes escaped  from  the  structure. 

In  the  basement  of  this  plant  there 
was  a  room  approximately  30x50  feet, 
which  had  been  converted  into  a  tem- 
porary storage  place  for  the  entire 
amount  of  film  normally  kept  in  two 
vaults  opening  into  this  space.  The 
vaults  were  undergoing  repairs,  how- 
ever, and  the  reels  had  been  piled  in 
cans  in  several  places  in  this  base- 
ment area.  It  is  believed  that  in  the 
joining  room  there  was  an  excessive 
amount  of  stock  on  hand,  since  the 
heat  generated  was  sufficient  to  open 
thirty  sprinkler  heads.  This  pre- 
vented localization  of  the  fire,  and  in 
fact  most  of  the  film  was  beneath 
tables  where  it  could  not  be  reached 
by  the  water  from  the  sprinklers.  At 
other  points  the  sprinkler  heads  were 
obstructed  by  partitions  to  such  an 
extent  that  little  water  reached  the 
burning  film.  Eventually  the  gases 
of  decomposition  exploded  with  a 
terrific  detonation  and  blew  out  wired 
glass  windows  in  the  basement  be- 
sides toppling  one  wall  of  the  build- 
ing. The  upheaval  was  sufficiently 
radical  to  move  all  .  the  foundation 
walls  several   inches. 

An  inspection  disclosed  the  fact  that 
the   sprinkler  system  in   the  building 


was  inadequate  as  to  the  number  of 
heads,  and  the  pressure  and  quantity 
of  water  necessary  to  extinguish  a 
general  fire,  or  even  to  cool  the  at- 
mosphere to  a  point  low  enough  to 
prevent  decomposition.  *  *  * 

Fortunately  the  motion  picture  in- 
dustry itself  fully  realized  the  pos- 
sibilities of  destruction  presented  by 
the  product  it  handles  and  of  its  own 
volition  has  taken  practical  steps  to 
improve  conditions.  The  Motion  Pic- 
ture Producers  and  Distributors  of 
America,  the  organization  directed  by 
Will  Hays  has  been  notably  active  in 
recent  years  in  bringing  about  the 
institution  of  structural  safeguards 
and  better  practices  in  film  ex- 
changes. Maintenance  also  is  ex- 
tremely important  and  should  be 
given'  due  consideration. 

Some  years  ago,  the  National  Board 
of  Fire  Underwriters  drew  up  a  sug- 
gested ordinance  covering  the  stor- 
age and  handling  of  nitrocellulose 
motion  picture  film,  regulations  being 
formulated  in  the  light  of  experi- 
ments made  by  the  underwriters 
laboratories  and  investigations  of  ac- 
tual fires. 

As  far  as  motion  picture  theaters 
are  concerned,  most  cities  require  the 
use  of  an  approved  metal  booth,  or 
other  prescribed  structure  as  an  en- 
closure for  reels  and  operating 
machines  and  they  are  equipped  with 
automatic  fire  doors  and  shutters 
which  operate  upon  the  functioning 
of  a  fusible  link,  thus  localizing  any 
blazes  that  occur. 


Equipment  Tips 

Hockaday  Paints 

The  question  of  washing  a  paint 

surface  often   confronts  an  exhibiti 

who   hesitates    to   go   ahead   for   fe 

of   injuring   the    paint,    or   destroyii 

it    completely    with    the    compoun 

that  are  used  for  cleaning  purpost 

An   assurance   for   fears   of   this  kii 

is  the  use  of  Hockaday  paints,  whi< 

is    generally    known    as    a    washat 

paint   for  all   kinds   of   interiors. 

fact,  wherever  polychrome,  gold  le 

and  other  costly  decorative  treatme 

enters  deeply  into  the  plans  of  a  tb 

ater,  Hockaday  can  be  specified  wi 

advantage.       Some     of     the     virtu 

claimed  for  this  well  known  prodt 

are  (1)  between  plaster  and  final  ei 

bellishment  it  acts  as  a  sort  of  "coa 

defense";    (2)    it   stops  limeburn,  a 

checking   and   suction;    (3)    preserv 

delicate  decorations. 

*         *         * 

Peerless  Lamps 

That  Peerless  Reflector  Arc  Lam 
•will  pay  back  their  cost  in  a  f( 
months  because  of  their  saving  in  cv 
rent  and  carbon  costs  is  the  contenti 
of  J.  E.  McAuley  M'f'g  Co.,  Chicai 
makers  of  the  product.  The  lamp 
sold  in  43  principal  cities  in  tl 
country  and  abroad,  and  it  is  unde 
able  that  many  theater  circuits  ha 
standardized  on  Peerless;  also,  tl 
Peerless  lamps  are  factory  standa 
equipment  on  Simplex  projectors 
so  unquestionably,  here  is  a  dev 
worthy  of  the  exhibitor's  attend 
when  he's  out  shopping  for  n< 
"booth"  material. 


; 


QUALITY    PRINTS 
Titles  and  Negative  Developing 

Release  Printing 
U.   S.    Film    Laboratories,    Inc. 

Hudson  Heights,  N.  J. 

Palisades    3678 


High  Class  Trailers 

Made  while   you  wait 

SEMLER  SINEMA  SERVICE 

1600  Broadway  New  York 

Phone   Lackawanna  9111 


If  You  Are  in  the 


Market  for  Any  Kind  of 

MOTION  PICTURE 
APPARATUS 

CONSULT    US-AND    SAVE 
MONEY 
SEND  iOR  OUR  PRICE  LIST 


110  West  32ndSt..Newyoik,N.y.' 

Phon*    Penna.    6564 

Motion  Picture  Department 


I 


THE 


punday,  January  16,  1927 


■%tl 


DAILY 


11 


&xpMt-0-G4am& 


"The  Collegians" 
(Universal) 
Secured  15  Chrysler  cars  from  local 
,aler  to  carry  college  girls  to  a 
teater  party.  The  banners  on  the 
<rs  announced  that  co-eds  of  the 
Ishman  class  at  the  College  of  the 
ity  of  Detroit  welcome  "The  Col- 
Uians."  Each  car  was  filled  with  the 
Irest  of  the  freshman  class,  each  girl 
■:aring  one  of  the  little  green  "pea- 
:it"  hats  borrowed  from  a  freshman 
ly  friend. — B'way-Strand,  Detroit. 


"Everybody's  Acting" 

(Paramount) 

Staged  a   home-made   "movies"   as 

special   act   on   program.      Worked 

e  sunt  with  the  aid  of  the   Baylor 

niversity    Chamber    of    Commerce. 

,-enty-five    students    from    the_  Uni- 

Tsity  were  chosen  to  take  part  in  this 

novie"  act  and  were  planted  in  dif- 

rent   parts   of   the   house   and   were 

illed   to   the    stage   by   the    director. 

f  course,  the  act  was  rehearsed  sev- 

al  times  before  presentation  to  the 

lblic,  but  as  far  as  the  public  was 

jncerned,  it  looked  as  if  all  the  actors 

iming  upon  the  stage  were  just  vol- 

iteers  who  merely  happened  to  be  in 

le  audience  on  that  particular  night. 

-J.  P.  Harrison,  Hippodrome,  Waco, 

ex. 


"For  Alimony  Only" 
(P.D.C.) 

t  Arranged  with  the  Tribune  an  es- 
iy  contest  on  the  subject:  "Do  you 
elieve    in   alimony,   and,   if   so,    how 

.  fould  you  control  it?"  In  connection 
ith  the  contest,  secured  a  long  state- 
lent  on  the  subject  of  alimony  from 
am  Reid,  who  is  in  jail  for  refusing 
3  obey  a  court  order  to  pay  alimony. 

**  is  his  case  is  famous  in  California, 
ps  statement  in  connection  #vith  the 
icture    served    as     publicity. — State, 

f   Oakland,   Cal. 


Animated  Sign 

I^HE  Exploitation  Section 
■*■  of  the  1927  Film  Year 
Book  soon  to  be  issued  is 
crowded  with  practical 
showmanship  stunts  for 
every  form  of  publicity.  It 
will  become  the  exhibitor's 
permanent  exploitation 
manual  throughout  the 
year.  Every  stunt  a  proved 
puller  at  the  box-office. 
Here  is  one : 

In  merchants  window  place 
an  easel  carrying  a  beaver  board 
three  by  four  feet.  A  pretty  girl 
is  stationed  in  window  to  oper- 
ate this  animated  sign.  Cutout 
letters  12  inches  high,  made  of 
colored  cardboard,  are  pinned 
on  the  board  by  the  girl  till  the 
title  of  the  picture  is  spelled  out. 
Below  the  easel  is  a  sign  hook- 
ing up  with  the  theater.  This 
can  be  varied  with  other  signs 
advertising  the  dealer's  pro- 
ducts, also  stills  and  copy  about 
the  feature.  While  the  public 
is  reading  these,  the  girl  picks 
the  cardboard  letters  from  the 
first  sign,  and  repeats  the  per- 
formance. 


Presentations 


By   ARTHUR    W.    EDDY 


—     How  B'way  Does  It 


Capitol 

Apparently  attention  was  chiefly  concen- 
trated on  the  picture  program.  The  stage 
offering  was  light  and  not  overburdened  with 
entertainment,  which  is  in  no  sense  a  criticism 
when  one  considers  the  Capitol's  exception- 
ally high  standard.  Julia  Glass,  concert 
pianist,  played  the  "First  Movement  of 
Tchaikowsky's  Concerto"  to  an  orchestra  ac- 
companiment and.  as  usual,  did  it  very  well. 
The  stage  was  backed  with  a  silver  and  black 
drop  and  set  with  a  Japanese  screen  and 
table,    in    addition   to   the   baby    grand. 

"Moon  Dreams  and  Sun  Beams"  was  the 
title  of  the  main  presentation.  The  scene 
showed  a  fountain  with  streamers  which  gave 
the  impression  of  falling  water.  It  was 
backed  by  a  black  drop,  with  silver,  fantas- 
tic trees  on  either  side.  To  Beethoven's 
"Moonlight  Sonata,"  16  girls,  dressed 
in  white  with  silver  ornaments,  danced.  Eight 
sprites  came  out  of  the  fountain  and  danced, 
with  the  Chester  Hale  Girls,  representing 
moonbeams,  following  with  a  number.  A 
youth  (John  Triesault)  and  a  maiden  (Joyce 
Coles)  entered  the  scene  after  Caroline  An- 
drews had  sung  the  "Waltz  Song"  by  H. 
Bemherg,  Miss  Andrews  representing  the 
spirit  of  the  fountain.  The  couple  waltzed 
and  finally  the  attractive  Miss  Coles  was 
lured  into  the  fountain,  leaving  her  com- 
panion desolate.  Hardly  had  the  curtains 
closed  when  the  screen,  which  took  its  place, 
was  flooded  with  red  lights  and  the  orchestra 
produced  rumbling  sounds.  The  scrim  was 
lighted  to  reveal  the  spirites  and  nymphs 
clustered  around  Triesault,  now  impersonat- 
ing the  devil,  with  a  mask  and  long  cloak. 
Thus    the    feature    was    introduced. 


playing  "Blue  Skies",  visible  behind  a  scrim, 
with  a  dark  blue  background.  When  the 
other  side  of  the  stage  was  lighted  by  a 
spot  Edna  Burhan,  soprano,  was  revealed. 
Center  back  stage  lighted  and  an  exterior 
scene,  with  two  fantastic  trees  and  a  blue 
sky  background,  was  shown.  As  Miss  Bur- 
ban  and  Miss  MacGuigan  rendered  their 
number  a   couple  danced. 

Allan  Prior,  Australian  tenor,  dressed  as 
Perriot,  sang  "Matinata"  and  "La  Donna 
e  Mobile,"  winning  heavy  commendation  each 
performance.  Bernardo  de  Pace,  mandolinist 
and  always  a  popular  entertainer  on  Strand 
bills,  went  through  his  act  and  Edward 
Albano,  baritone,  another  Harlequin,  sang 
"Harlequin,"  by  Sanderson.  A  silver  drop 
formed  the  background  for  the  closing  num- 
ber, also  with  Harlequin  as  the  theme.  Mile. 
Klemova  danced,  assisted  by  Nikolas  Daks 
and  George  Kiddon,  the  Trado  Twins  scored 
with  their  eccentric  dance  numbers  and  the 
Mark  Strand  Ballet  Corps,  introduced  on 
sort  of  a  revolving  disc  resembling  a  flower, 
contributed    to    the    entertainment. 


Whiteman   Playing  in   Cleveland 

Cleveland  —  Paul  Whiteman  is 
rounding  out  a  week's  engagement  at 
the  Allen.  The  management  pre- 
sented five  shows  instead  of  the  usual 
four. 


Cleveland    Singer    Signed 
Rosalind  Ruby,  Cleveland  songbird, 
has  been   signed  for  the   Publix  pre- 
sentation,   "Opera    vs.    Jazz,"    which 
opens  at  the  Paramount  tomorrow. 


marks  with  the  mention  of  picture  and 
reference  to  Nathaniel  Hawthorne 
were  distributed  in  public  libraries. 
Twenty  thousand  Scarlet  "A"  stickers 
were  used  in  stores  and  by  boys  for 
street  "daubs." — J.  Shaw,  Adams,  De- 
troit. 


It  "Just  Another  Blonde" 

(First  Nat'l.) 

Fifteen  hundred  day  letters  printed 

~  on   Postal   blanks   were   delivered   by 

Z.  -nessenger    extolling    the    production 

ind  reading.    "Letting  you   know  by 

jjfj  postal    telegraph    as    the    surest   way. 

lust  as  you  will  prefer  Dorothy  Mac- 

caill  the  blonde  in   the  picture  movie 

Mi  prefer  Postal  telegraph  for  speed  and 

"■;  -eliability."      Delivering    message    in 

his  manner  made  it  more  impressive 

md  yet,  through  the   tie-up   with  the 

~Z  Postal,    was     cheaper    than     straight 

„,  .nailing.  A  special  matinee  for  blondes 

-  »vas  staked   to  which  all  golden  and 

'      ed-headed    damsels     were     admitted 

nr  :ree.— Harry     B.     Watts,     R  i  a  1 1  o  , 

[\[  Dmaha. 

"The  Scarlet  Letter" 
(M-G-M) 
Prior    to   the    opening,    a    pre-view 
,    was  arranged  for  the   "20th   Century 
Club"— leading     woman's     club     and 
|/|  members  were  invited  to  comment  on 
"  Ithe  merits  of  the  picture  and  the  sub- 
(.).'  ject  around  which  it  is  built.     News- 
papers gave  breaks  to  story  before  and 
ifter  the  pre-view.  Five  thousand  book 


"We're  In  the  Navy  Now" 
(Paramount) 
Regular  stock  one-sheets  were 
posted  on  the  Navy  boards  two  weeks 
in  advance  and  remained  there  until 
the  picture  had  concluded  its  run. 
Sailor  hats  with  the  imprint  of  the 
picture,  theater,  and  play  dates  on 
them  were  worn  by  all  the  newsboys 
in  town  for  a  whole  week  prior  to  the 
opening.  A  three-sheet  size  still  frame 
was  used  in  the  lobby.  It  contained 
punch  and  attention  value.  It  is  a 
layout  arrangement  of  stills  so  that 
the  letters  "U.  S."  are  formed.  It  is 
done  by  cutting  the  upright  stills  from 
the  round  corners  of  the"U"  and  trim- 
ming the  landscape  stills  that  make 
the  letter  "S." — Sidney  Dannenberg, 
Strand,  Birmingham,  Ala. 


Paramount 

Boris  Petroff  staged  the  main  entertainment 
number  of  the  current  Paramount  bill  under  i 
the  title  of  "Puppets"  but  earlier  on  the  J 
program  there  is  a  pretty  number  called 
"The  Portrait."  The  scene  is  an  oval  frame 
in  which  are  posed  Olive  Cornell  and  Mar- 
garet Shilling,  soloists,  who  sing  two  or 
three  ballads. 

"Puppets"  is  one  of  the  customary  lavish 
presentations  which  Publix  has  established 
for  the  patron  who  likes  his  film  fare  varied 
with  "live"  acts.  The  curtain  rises  upon  a 
full  stage,  a  garden  scene  in  which  a  gauze 
curtain  hung  about  center  stage,  is  festooned 
with  material  to  represent  tall  pines.  There 
is  an  attractive  gate  and  a  flood  of  red  and 
blue  lighting  that  adds  greatly  to  the  effect. 
Eugene  Cibelli  is  Harlequin,  N.  Alexander, 
Pierrot,  and  Dorothy  Berke.  Pierrette.  There 
is  a  round  of  song  and  dance  and  the  scene 
changes  to  a  new  setting,  (full  stage  used), 
with  huge  and  elaborately  decorated,  mysteri- 
ously looking  boxes  set  about  at  various  posi- 
tions. From  these  emerge  the  variety  per- 
formers of  Puppet  Town,  the  Collette  Sis- 
ters dancing  and  singing.  Walter  and  Nor- 
man Nelson  and  their  tamburitza  orchestra 
walk  on,  strings  coming  from  above  attached 
to  their  hands  and  feet,  in  real  puppet  fash- 
ion. V.  Kambaroff,  acrobatic  accordionist, 
tumbles  and  plays  in  an  engaging  manner 
and  there  is  a  general  ensemble  of  song  and 
dance.  Silver  cloth  predominates  in  the 
decorations  and  the  usual  beauty  of  lighting 
effects    is    manifest    throughout. 


William  Morris 


William  Morris,  Jr. 


W 


William  Morris  Agency 

1560  B'way  Bry.  1637-8-9 

Accredited  World's  Foremost  Agency 


"The  Winning  of  Barbara  Worth' 
(United  Artists) 
Used  an  attractive  street  ballyhoo 
consisting  of  a  prairie  schooner 
which  several  characters  from 
photoplay  rode  about  town 
prairie  schooner  was  obtained  from 
the  winter  quarters  of  the  Barnum 
and  Bailey  Circus  in  Bridgeport.— 
Lyric,  Bridgeport,  Conn. 


Strand 

foe  Plunkett  apparently  spent  more  money 
than  usual  on  his  Mark  Strand  Frolic  the 
past  week  and  judging  from  the  applause, 
the  expenditure  was  justified.  The  stage  pro- 
gram would  have  been  considerably  better 
had  there  been  a  little  less  of  the  Harlequin 
atmosphere.  ....  j 

Madeleine      MacGuigan,      Violinist,      opened 


in 
the 
The 


Standard 

VAUDEVILLE 

t,[for  Motion  Picture  Presentation 

The  FALLY  MARKUS 

VAUDEVILLE  AGENCY 

Lackawanna  7876 
1579  BROADWAY,  NEW  YORK  CITY 


ARTHUR  SPIZZI 

AGENCY  INC. 

Booking 

The  Better  Picture 

Theatres 

Attractions  and  Presentations 


1560  Broadway 

Bryant  0967-8 


New  York 


AMALGAMATED 
VAUDEVILLE  AGENCY 

Attractions  for 
Picture  Theatres 

Standard    Vaudeville     Acts 

1600  Broadway,  New  York  City 
Phone  Perm.    3580 

■  ------■-----■■      -« 


12 


THE 


-c&H 


DAILY 


Sunday,  January  16,  19; 


"Songs  of  the  British  Isles" 
Fitzpatrick's    Famous    Melody   Series 

Thoroughly  Entertaining 
Type  of  production ....  1  reel  novelty 
James  Fitzpatrick's  latest  issue  of 
his  Famous  Melody  Series  is  easily 
one  of  the  most  attractive  of  the  lot. 
It  combines  good  music,  clever  in- 
cident and  pleasant  humor  in  inter- 
esting fashion  and  affords  the  exhib- 
itor one  of  the  best  short  subject  in- 
novations that  he  could  have  on  his 
program.  "Songs  of  the  British 
Isles"  tells  a  little  story  about  the 
departure  of  the  regiment  for  home 
quarters  and  presents  a  little  incident 
of  leave  taking.  The  soldiers  drink 
the  health  of  the  British  possessions 
with  scenes  and  songs  pertinent  to 
the  land  of  their  toast. 


"Short  Shots  No.  7"— Castle 
Of  Human  Interest 
Type  of  production.  .1  reel  magazine 
This  mixes  up  its  incidents  in  a 
manner  calculated  to  whet  the  in- 
terest for  the  material  offered.  One 
moment  we  see  a  trained  lion  jump- 
ing through  tongues  of  flame,  and 
the  following  shot  shows  how  the 
king  of  the  jungle  is  not  the  only 
creature  than  can  play  with  fire  with 
impunity — in  this  case,  showing  a 
professional  fire-eater,  insert  a  glow- 
ing torch  into  his  mouth  with  ap- 
parently no  ill  effects.  The  titles  in- 
ject a  sprightliness  into  the  proceed- 
ings, as  for  instance,  following  the 
last  incident,  we  are  told  that  if  the 
chap  blows  on  a  frankfurter,  it  be- 
comes a  hot  dog.  All  told,  this  will 
do  verv  well. 


Lyman  H.  Howe's  Hodge  Podge 
No.  52 — Educational 
Unusual  JScenics 
Type  of  production.  ...  1  reel  novelty 
This  is  titled  a  Movie  Medley,  and 
intersperses  original  art  decorations 
with  unique  views  in  different  cor- 
ners of  the  world.  The  Vernal  Falls 
of  California  are  shown  in  summer 
and  winter  garb.  Contrasting  scenes 
are  shown,  such  as  a  Dutch  maid  in 
Holland  carrying  water  and  an  enor- 
mous aqueduct  in  Segovia,  Spain. 
The  Hodge  Podge  is  always  a  well 
edited  number,  and  this  latest  re- 
lease is  well  up  to  the  standard. 


"The  Newlyweds  Build,"  Stern  Bros.- 
Universal 

"Cuteness  Personified" 
Type  of  production. . .  .2  reel  comedy 
The  prodigal  antics  of  Snookums 
cause  the  Newlyweds  to  be  evicted 
from  their  home,  with  the  result  that, 
they  have  to  build  their  own  abode. 
They  are  lured  to  the  advantages  of 
portable  bungalow,  which  really  has 
advantages  restricted  to  the  measure 
of  a  Snookum's  presence  on  the  scene 
while  the  building  is  going  on.  This 
makes  up  the  gist  of  the  material, 
with  the  cute  little  "nipper"  sawing 
away  supports  as  fast  as  they  are 
erected,  and  so  on.  Of  course,  it's 
"Snookums"  all  the  way  for  the  main 
appeal  and  interest,  and  there's  no 
question  but  that  the  opus  will  elicit 
a  satisfactory  number  of  "ah's"  and 
"Oh's"  and  "Aint  He   Cute's." 


"Funny   Face" — Juvenile   Comedies 
Educational 
A  "Big  Boy"  Classic 
Type  of  production.  .  .  .2  reel  comedy 
A  very  human  story  is  tied  up  with 
this  offering  of  the  funny  baby  with 
the   big   feet    and    derby    hat.      There 
are  lots  of  gags  in  this  offering,  but 
not    one    that    has    an    original    slant. 
It    seems    a    pity    that    when    a    big 
drawing   card    like    this    youngster    is 
discovered   that    some    original   mate- 
rial  cannot  be   developed  to  enhance 
the  appeal  that  this  baby  actor  exerts 
wherever   his   pictures  are   shown. 


"The  Tennis  Wizard"— Van  Bibber 
Comedy — Fox 
Good  Amusement 
Type  of  production.  .  .  .2  reel  comedy 
Earle  Foxe  continues  his  exploits  as 
the  bluffing  Van  Bibber,  this  time 
winning  a  tennis  match  from  the 
champion  although  Van  knows  noth- 
ing of  the  game.  The  story  starts 
out  with  Van  getting  in  wrong  with 
a  man  who  accuses  him  of  flirting 
with  his  wife.  Incidentally  it  puts 
him  in  wrong  with  Sylvia  and  the 
only  way  to  square  himself  is  to 
learn  the  game  of  tennis — and  then 
she'll  accept  his  apology.  How  Van 
strives  to  learn  the  game  in  a  day 
and  finally,  through  the  customary 
accidents,  manages  to  win  the  game 
away  from  the  champion  supplies  a 
good    share    of   laughs. 


"Many  A  Slip" — Charles  Bowers 
Comedy— F.  B.  O. 

Slips  Many  A  Laugh 
Tvpe  of  production..  .  .2  reel  comedy 
The  Bowers  Comedies  offer  unique 
entertainments  that  should  be  gain- 
ing favorable  comment  and  winning 
admirers.  "Many  a  Slip"  is  another 
of  fun  fests  with  Charley  working 
away  on  a  lot  of  crazy  inventions 
that  drive  his  mother-in-law  to  dis- 
traction. The  particular  invention  is 
a  device  to  put  non-skid  chains  on 
bananas.  Bowers  goes  to  elaborate 
extremes  in  search  for  laughs  and 
the  result  is  a  highly  hilarious  party 
with  Neal  O'Hara  supplying  almost 
an  equal  number  of  laughs  in  his  wise 
cracking  subtitles.  The  Bowers  ani- 
mation is  very  clever.  The  mouse 
narty  where  two  mice  stage  a  poker 
game  over  a  piece  of  cheese  is  an- 
other good  hit.  These  comedies 
come   well   recommended   for   laughs. 

"The    Relay,"    "Collegians"— 

Universal 
Infallible  Audience  Appeal 
Tvpe  of  production.  .  .  .2  reel  comedy 
This  business  of  college  students  at 
the  height  of  their  exuberance,  has  a 
contagious  flare  which  will  havevery 
little  trouble  kindling  a  warm  inter- 
est in  the  hearts  of  those  who  sit  out 
front — and.  as  for  the  young  folks, 
it's  a  "walk-away"  for  entertainment 
appeal.  Incidents  made  up  of  a 
girls'  relay  race,  followed  by  a  mad- 
cap dinner  in  which  the  losing  sopho- 
mores serve  out  a  sentence  by  being 
servile  to  the  lordlv  freshman,  and 
then  the  inevitable  "free-for-all" 
scramble  as  the  sophomoric  worm 
turns,  make  up  a  dish  which  has  all 
the  froth,  human  interest  and  roman- 
tic glamour  necessary  to  satisfy  adult 
as  well  as  juvenile  palates.  Play  this 
one  for  certain  satisfaction. 


Monday 

Five  theaters  under  construction  will  give 
Minneapolis    10,000   more   seats. 

Roxy  to  build  third  in  New  York  theater 
chain   at    75th    St.    and    Broadway. 

Panic  during  fire  at  Laurier  Palace,  Mon- 
treal, causes  death  of  76  persons,  mostly 
children. 

Ernest  B.   Schoedsack  and   Merian  Cooper  are 

•   cutting  film  made   in   Siam. 

Frederick  F.  Watson  Film  Laboratories  cap- 
italized  at   $75,000. 

T.  L.  Baird,  Scotch  inventor,  has  new  talking 
film. 

Tuesday 

Montreal    officials    probing    cause    of     Laurier 

Palace   tragedy;    owner   held. 
"Movietone,"    being    developed    by    Fox,    to    be 

offered    to    independent   theaters. 
Status    of    Sunday   shows   to    be   tested   at    Mo- 

berly.    Mo. 
Sam    Katz  made   director  of    Famous. 
Two    measures    to    be    introduced     in     N.     Y. 

Legislature    would    abolish     censorship. 
Publix     to     assume    control     of     Kleist    houses 

in    Pontiac,    Mich. 
Mexico    protests    against    "The    Dove,"    which 

Joseph      M.      Schenck      has      purchased      for 

Norma    Talmadge. 

Wednesday 

A  royalty  of  10  cents  per  seat  per  year  will 
be   charged   to    Vitaphone   users. 

Merchau    projector    involves    periscope    idea. 

Orange,  N.  J.,  theater  drops  "blue  laws" 
test. 

Bills  introduced  in  N.  Y.  Assembly  would 
prohibit  charging  more  for  seats  on  Sun- 
days than  on  other  week-days. 

Quebec  may  revise  fire  laws  as  a  result  of 
Montreal    catastropne. 

Film    Theater    guild    planned    at    Akron,    O. 

United  Artists  sign  F.  Scott  Fitzgerald, 
Donald    McGibney    and    Wallace    Smith. 

M-G-M    acquires  three   houses    in    Belgium. 

"Metropolis"    opens    at    Ufa    Palace,    Berlin. 

Thursday 

Famous    negotiating    for    "Abie's    Irish    Rose." 

Universal   to    release    five    specials    in    1927-28. 

Mack  Sennett  negotiating  with  several  com- 
panies   for    distribution. 

Montreal  theaters  must  take  new  fire  pre- 
vention  steps   when   using   stage   acts. 

Non-inflammable  film  invented  by  H.  J.  Mala- 
bar   successfully   tested    at    Tivoli,    London. 

Patrons  of  Montreal  theaters  paid  $780,265 
in   taxes   in    1926. 

Friday 

Publix    holding    series    of     regional     meetings. 

first    taking    place    today    at    N.    Y. 
Fire     Prevention     Clean- Up    Week    to    be    ob- 
served   by    industry    third    week    in    April. 
Sales    for    1926    estimated    in    excess    of    $10,- 

000,000    by    American    Seating    Corp. 
Famous  to  devote  first  lialf  of   1927  to   settling 

down  and  consolidation,   following  expansion 

in  theater  field. 
Five    new    players    being    developed    into    stars 

by   Famous. 
Warner    Bros,    expect    $1,000,000    profit     from 

pictures,    exclusive    of    foreign    sales. 

Saturday 

Robert     Lieber    phones    London    and     promises 

new   names    in    First    National's   line-up   next 

season. 
G.    F.    McDonald,    ex  British    exhibitor    official, 

Hays     American     companies     buying     British 

theaters. 
Pathe    buys    12    one-reelers    from    Will    Rogers. 
Ban   on    Sunday    shows    is   urged    for   Quebec. 
Tiffany    opens    two    more    exchanges. 


b 


And  That's  That 


By  PHIL  M.  DALY 


AND  now  along  comes  Vic  Shapi 
-*»•  with  the  allegation  that  J 
Plunkett  is  going  to  install  an  asbe 
tos  curtain  at  the  Strand  when  I 
displays  "The  Night  of  Love." 
which  Ronald  Colman  and  the  chart 
ing  Vilma  Banky  emote. 


Virginia  Morris  has  returned  frc 
Atlanta  and  New  Orleans  when 
she  went  not  for  sweet  publicity 
but  sweeter  vacation's  sake. 


A  silversheet  demonstration  of  ho 
not  to  properly  wash  clothes  at 
dishes  will  be  provided  on  the  Rial 
screen  starting  Jan.  22  when  Haro 
Lloyd  will  be  the  demonstrator 
"The   Kid   Brother." 


Before  returning  to  Argenti: 
Max  Ehrenreich,  United  Artist 
general  manager  for  that  countr 
Paraguay,  Uraguay  and  Chile,  w 
figure  in  a  marriage  as  well  < 
business  transactions.  He  is 
marry  Augusta  Offer  at  Clevelm 
Jan.  30. 


Billy      has      had      several      narro 
escapes   from    death   by   squashing 
the    Algonquin    lobby.       Billy,    it 
happens,  as  a  feline  guest,  has  a  ha! 
of     snoozing     in     overstuffed     chaii 
despite  the  jeopardy  of  being  sat  o 


Lloyd  Nosier,  whose  last  edith 
job  was  "The  Flesh  and  the  Devil 
has  put  shears  aside  long  enoui 
to  get  married,  the  feminine  lead 
this  matrimonial  production  be.) 
played  by  Ruth  Fulenwider. 


CAMERAMEN 

List  your  name  in  new  leaflet  of 
reputable  cameramen  and  indus- 
trial film  makers  to  whom 
prospects  may  be  referred.  No 
cost  of  any  kind,  simply  send  in 
the  data. 


Bureau  of  Commercial  Economics 

1108-16thSt   N.W.  WishirglOD.  DC 


Schools,  Churches  and  Clubs 


using  Motion  Pictures 


Should  Subscribe  for 


THE  EDUCATIONAL  SCREEN 

and  keep  up-to-date  with  the 
new  films  and  new  equipment 

"1001     FILMS"     {Fourth  Edition) 

Complete  reference  booklet,  listing  nearly  3,000  educational  films  given 
at  reduced  rate  with  each  subscription 

$1.50  per  year  -  5  South  Wabash  Ave.,  Chicago,  III. 


Favorable  Reaction 

The  constantly  increasing  use  of  Eastman 
Panchromatic  Negative  Film  by  producers 
means  more  and  more  pictures  with  blues, 
reds,  yellows  and  greens  in  their  true  black 
and  white  relationship. 

Effects  unobtainable  with  ordinary  neg- 
ative are  usual  with  *Tan".  And  the  differ- 
ence— the  superiority — of  prints  on  Eastman 
Positive  from  "Pan"  negatives  is  readily  ap- 
parent on  the  screen. 

Such  an  obvious — and  important  — im- 
provement in  the  art  cannot  fail  to  have 
favorable  box  office  reaction. 


EASTMAN  KODAK  COMPANY 

ROCHESTER,  N.  Y. 


THE  FAN  SAYS: 

"I  go  to  the  picture  theatre  for 
thrills,  laughs,  bang-up  enter- 
tainment. 

Big  names  mean  nothing  to  me, 
if  they  don't  deliver.  I've  often 
been  stung  on  over-rated,  over- 
exploited  pictures. 

I  walked  in  on  this  picture  cold. 
Didn't  know  anything  about  it. 
Was  just  hopeful,  that's  all. 

Mister,  that  picture's  a  peach.  It 
had  me  trembling,  laughing,  cry- 
ing. On  the  one  thing  that  really 
counts  solid,  honest  entertain- 
ment, just  put  it  ahead  of  them 
all.  If  I  could  see  a  picture  as 
good  as  that  every  show  I  went 
to,  I'd  go  more  often." 


%Mi 


scenario   by  Ford  I.  Beebe 
directed   by  Leo  D.  Maloney 

Pafhepicture 


^NEWSPAPER 
•  FILMDOM 


ALL  THE  NEWS 
ALL  THE  TIME 


'OL.  XXXIX     No.  14 


Monday,  January  17,  1927 


Price  5  Cents 


Milestones 

UNCLE  CARL,"  term  of 
endearment  for  genial 
Carl  Laemmle,  arrives 
t  the  third  decade  of  a  colorful 
areer  today.  His  associates 
ghtfully  hold  the  occasion  to 
e  triply  auspicious. 

Laemmle  will  be  sixty  years 
Id..  The  day  significantly 
nough  marks  the  twenty-first 
lilestone  in  an  active  and  im- 
ortant   career   in   the   industry. 

ext,  he  will  have  rounded  out 
in  years  of  Straight  from  the 
houlder  Talks.  No  one  phrase 
more  indelibly  linked  with 
aemmle's  name  than  this.  It 
as  been  his  slogan  through 
ectic  and  more  quiescent  peri- 
ds.     So  it  stands  today. 

Coast  Plans  Tribute 

It.  therefore,  comes  to  pass  that  at 
le  Biltmore,  Los  Angeles,  tonight 
n  interesting  function  will  take 
lace.  Former  employees  of  "Uncle 
:arl"  have  set  aside  the  evening  to 
ay  their  respects.  They  will  indi- 
ite  by  hearty  handclasps  something 
f  the  esteem  in  which  they  hold  him. 

he  motion  picture's  struggle  toward 
iie  light  has  always  found  Laemmle 
i    the    forefront    of    fighting    ranks. 

wenty-one  years  in  this  industry 
light  well  be  likened  to  many  times 
iat  number  in  any  other.  So  very 
luch  happens  from  year  to  year. 

Pride  and  satisfaction  must  course 
Trough  Laemmle's  mind.  He  has 
een  the  Universal  structure  grow 
:om  a  mere  nothing  in  1906  to  an 
rganization   which   operates    148   of- 

ces  in  all  civilized  lands;  which 
ounts  its  1926  turnover  in  figures 
lose  to  $30,000,000;  which  controls 
nd  operates  253  theaters  in  the 
Jnited   States  alone. 

Leaders  to  Attend 

The  Laemmle  personality  is  ad- 
lired  and  liked"  in  broad  manner 
riroughout  the  industry.  And  so, 
round    the    banquet    board    tonight 

ill  be  many  whose  names  are  known 
'herever  motion  pictures  are  shown. 
t  will  be  a  unique  and  different,  but 
utirely  fitting  sort  of  tribute  to  one 
the  real  pioneers. 

KANN 


GETTING  f.  N.  STUDIO 
READY  TOR  EXPANSION 


R.  A.  Rowland  On  Coast 
Visit  Orders  Two  Stages 
Cost  $200,000 

Burbank,  Cal. — Presaging  an  ex- 
pansion in  production,  Richard  A. 
Rowland,  here  on  his  regular  inspec- 
tion of  the  First  National  studio,  has 
ordered  immediate  construction  of 
two  additional  stages  to  cost  in  ex- 
cess of  $200,000.  They  will  be  ready 
within  two  months,  increasing  the 
studio's  total  number  to  six. 

Rowland  is  enthusiastic  over  the 
product  which  has  been  turned  out 
of  the  new  Burbank  plant.  "I  am  so 
optimistic  because  of  results  obtain- 
ed in  the  sale  of  our  product  all 
over  the  world  that  an  even  more 
elaborate  production  schedule  than 
had  been  anticipated  is  now  possible." 


New  Service  Will  Record 
Changes  in  Exhibition  Field 


Sunday  Shows  Case 

St.  Petersburg,  Fla.  —  The  State 
Supreme  Court  is  expected  to  hand 
down  a  decision  in  the  spring  on  the 
appeal  made  by  local  theater  owners 
and  operators  in  their  fight  for  an 
"open  Sunday."  The  fight  has  been 
waged  since  October,  1925. 

At  the  election  a  year  ago,  at  which 
(Continued    on    Page    2) 


Report  Violation 

Widespread  violation  of  the 
law  prohibiting  sale  of  tickets  to 
children  was  observed  in  a  sur- 
vey of  lower  East  Side  motion 
picture  houses,  made  by  "The 
New  York  World."  Only  in  the 
newer  fire-proof  theaters  is 
the  regulation   observed. 


Two  for  Portland 

Portland,  Ore. — With  the  greatest 
theater  construction  year  in  its  his- 
tory just  passed,  Portland  now  faces 
another  year  which  gives  promises  of 
continued  activity  along  these  lines. 
One  theater  is  practically  ready  for 
opening  while  another  house  will 
soon  be  placed  in  construction.  The 
(.Continued    on    page    7) 

Robbins'   Lease  Runs  21   Years 

Syracuse — The  deal  covering  the 
leasing  of  the  Robbins'  houses  by 
Universal  and  Schine  interests  runs 
for  21  years. 


Reserve    Injunction    Decision 

Judge  Thatcher  of  the  District 
Court  has  reserved  decision  after 
hearing  the  petition  of  Charles  Chap- 
lin for  a  temporary  injunction  re- 
straining the  Pictorial  Review  from 
further  publishing  a  series  of  Jim 
Tully's  biography  of  him  which  the 
star  claims  is  unauthorized  and  in- 
accurate. 


PRODUCTION  PROSPECTS 
FOR  BRITAIN  BRIGHTER 

Forecast    for    1927    Holds 

Most  Promise  Since 

1924 

By  ERNEST   W.  FREDMAN 
Editor,  "The  Film  Renter" 
London — Looking    backward — par- 
ticularly   over    a    year    in    which    in- 
dustrial  disputes   have   been   at   their 
worst — is  always  more  or  less  a  dis- 
mal   job,    and    reviewing   the    British 
film    situation    over    1926,    gives    but 
small    satisfaction.      One    conclusion 
that,    viewing    the    situation    dispas- 
sionately,  inevitably   comes   to   mind, 
is  the  fact  that  if  talk  could  accom- 
plish a  revival  of  British  film  produc- 
(Continued  on  Page  6) 

Censor  Repeal  Sought 

Albany,  N.  Y. — -A  move  is  under- 
way to  obtain  the  repeal  of  the  state 
censorship.  The  sentiment  against 
this  law  has  been  increasing,  and  this 
week  action  will  be  launched  in  the 
Legislature  to  eliminate  the  law  from 
the  statute  books.  Four  members  of 
the  Legislature  have  prepared  bills, 
(Continued    on    Page    3) 


Feature    Service    for    A.    P. 

Los  Angeles — W.  R.  Gordon,  local 
correspondent  of  the  Associated 
Press,  has  been  appointed  film  editor 
of  the  new  illustrated  feature  service. 


Corbin  Cast  for  Sax  Picture 

Hollywood — Virginia  Lee  Corbin 
has  been  cast  for  "Quarantined 
Rivals,"  which  Sax  will  make  for 
Gotham. 


Film  Daily  Arranges  with 

Film  Boards  to  Secure 

Data  Monthly 

By  arrangement  with  the  Film 
Boards  of  Trade  throughout  the 
United  States,  a  new  service  makes 
its  bow  in  THE  FILM  DAILY 
this   morning. 

Month  by  month,  the  secretaries 
of  the  boards  have  arranged  to  com- 
pile authentic  and  complete  data  on 
changes  in  the  exhibition  field  in 
their  territories.  Changes  in  owner- 
ship, closings  of  theaters  whether 
temporary  or  permanently,  and  open- 
ings of  new  houses  will  be  duly 
noted. 

The  value  of  such  a  record  be- 
comes apparent.  Data  for  Decem- 
ber is  available,  in  part.  The  first 
reports    follow: 

IOWA 
Changes   in   Ownership 

Central  City,  la.:  Opera  House  sold  to  Barley 
&    McGumphey. 

Exline,  la:   Star,  Cleo  &  Davis  sold  to  L.   C. 
McDonald. 

Fredericksburg,    la:    Burg    sold    to   Frank    L. 
Mertz   by   H.    L.    Upham. 

George,    la:    Royal    sold    to    C.    W.    Hill,    by 
Smith   &    Greenwold. 

Hastings,  la:  K.  P.  Hall  sold  to  Verne  Clark 
by  Chas.   Viner. 

Kimballtown,     la:     Strand     sold     to    Faaborg 
Bros,   by   Lehr   &  Hulsebus. 

Leeds,  la:  Leeds  sold  to  Mrs.  R.  O.  Brownell 
by  Mrs.   A.   Danese. 

Mt.    Vernon,    la:    Strand    sold   to   Mr.    Rompt 
by   L.    O.    Hendrix. 

Oelwin,  la:   Orpheum  sold  to  East  Iowa  The- 
ater   Co.    by    L.    E.    Van    Dolan. 

Palmer,    la:    Opera    House    sold    to    Bucking- 
ham &  Loots  by  C.   T.  Nolan. 

(Continued    on    Page    3) 

A  Review  of  Reviews 

By  LILIAN  W.  BRENNAN 
Easily  outstanding  in  the  film  pa- 
rade of  the  past  week  was  "Flesh 
and  the  Devil,"  a  Clarence  Brown 
production  from  M-G-M.  The  pic- 
ture is  notable  for  superb  direction, 
mighty  fine  acting  and  a  story  that 
is  compelling,  absorbing,  from  start 
to  finish,  due,  of  course,  to  Clarence 
Brown's  ingenious  treatment.  John 
(Continued    cm    Page    3) 


Arnold  Daly  Services  Held 

The  funeral  of  Arnold  Daly,  who 
was  burned  to  death  in  his  apart- 
ment Thursday,  took  place  Saturday 
with  services  at  Lloyd  Dunster's 
funeral  parlors,  40  West  58th  St.  A 
mass  will  be  celebrated  later  at  St. 
Malachy's   Church. 


1— luiia&Ttffigly 

r'FILMDOM 


Vol  XXXIX  No.  14   Monday,  Ian.  17. 1927    Price  5 Cents 


JOHN  W.  ALICOATE 


Publisher 


Published  daily  except  Saturday  and  holidays 
at  1650  Broadway,  New  York  N.  Y.,  and 
copyright  (1927)  by  Wid's  Films  and  Film 
Folk,  Inc.  J.  W.  Alicoate,  President  and 
Treasurer;  Maurice  D.  Kami,  Editor;  Don- 
ald M.  Mersereau,  Business  and  Advertising 
Manager-  Ralph  Wilk,  Traveling  Represen- 
tative. Entered  as  second-class  matter  May 
21,  1918,  at  the  post-office  at  New  York, 
N.  Y.  under  the  act  of  March  3,  1879. 
Terms  (Postage  free)  United  States,  outside 
of  Greater  New  York,  $10.00  one  year;  6 
months,  $5.00;  3  months.  $3.00.  Foreign, 
$15.00.  Subscribers  should  remit  with  order. 
Address  all  communications  to  THE  FILM 
DAILY,  1650  Broadway,  New  York,  N.  Y. 
Phone  Circle  4736-4737-4738-4739.  Cable  ad 
dress;  Filmday,  New  York.  Hollywood, 
California — Harvey  E.  Gausman,  Ambassa 
dor  Hotel:  'Phone,  tTrexel  7000  and  Wash 
ington  9794,  London — Ernest  W.  Fredman, 
The  Film  Renter,  58,  Great  Marlborough  St.. 
London,  W.  I.,  Paris — La  Cinematographic 
Francaise,   5,   Rue   Saulnier. 


Financial 


Trading  in  film  issues  wasn't  very  active 
Saturday  morning,  but  what  there  was  favored 
the  stocks  in  fractional  changes  of  price. 
Those  that  benefited  in  this  manner  were, 
Famous  common,  on  1,100  shares;  Fox  Film 
"A,"  1,300;  Metro-Goldyn,  2,200;  Warner 
"A,"  2,700. 


Quotations 

High     Low 

Am.     Seat.     Vtc 44J6      ;4§4 

Am.     Seat.     Pfd 44  J4     44J4 

♦Balaban    &   Katz 

*Bal.    &    Katz    Vtc 

Eastman   Kodak 133J4    132 

Famous     Players 111$*    11  OH 

*Fam.    Play.    Pfd 

"Film      Inspect 

♦First    Nat'l    Pfd 

Fox     Film     "A"...    70-4      69 H 
•Fox   Theaters   "A"    . . 

•Intern'l     Project 

Loew's,     Inc 48         4754 

Metro-Gold.     Pfd...    2S'A     25 

*M.    P.    Cap.    Corp 

Pathe    Exch.    "A"..    39J4     39«/J 
Paramount    B'way..   99 J4     99 $4 

ttRoxy     "A" 28J4     27J4 

ttRoxy     Units 32  32^4 

ttRoxy     Common.    10  9 

Skouras     Bros 47         47 

•Stan.    Co.    of    Am 

Trans-Lux    Screen.  .      8l/g        SlA 

•Univ.    Pict.    Pfd 

•Universal     Pictures 
Warner;     Pictures..    30J4     30J4 
Warner     Pict.     "A"  42         40$* 
*  La*   Prices   Quoted       t  Bond 
••  Philadelphia   Market     tt  Bid 


Close 

Sale* 

44  H 

100 

44  y2 

100 

63  H 

7354 

132 

200 

HH 

1,100 

12154 

454 

98 

7054 

1,300 

2254 

107/* 

48 

400 

25  54 

2,200 

25H 

39$4 

400 

99  J4 

47 

835* 

85* 

ioo 

9854 

41 

30$4 

300 

41 H 

2,700 

Market 

and    Ask 

■We  have  a  flock  of 
pictures  extolling  the 
army,  the  navy,  the 
marines,  the  secret  serv- 
ice and  the  flying  corps. 
All  that  remains  now  is 
tor  someone  to  shoot 
(pictorially)  a  glorifica- 
tion of  the  quartermas- 
ters and  shipyard  clerks 
and  our  cinematograph 
history  of  the  war  will  be 
complete." 


On  Broadway 


in     th< 


Astor— "The    Big    Parade" 

Broadway — "Blonde    or     Brunette 

Cameo — Repertoire    Week 

Capitol — "The     Flesh    and    the    Devil 

Central — "The     Fire     Brigade" 

Colony — "The     Better     'Ole" 

Cohan — "Michael     Strogoff" 

Criterion — "Beau     Geste" 

Embassy — "Tell    It    to    the    Marines" 

Harris — "What     Price     Glory" 

Hippodrome — "Man    Bait" 

Loew's     New    York — Today — "We're 
Navy    Now" 
Tuesday — "God's     Great     Wilderness  '     and 

"The    Lightning     Reporter" 
Wednesday — "The     Popular     Sin" 
Thursday — "The     Blonde     Saint" 
Friday — "The     Night     Owl"    and     "In    the 

Tentacles  of  the  North" 
Saturday — "Stage  Madness" 
Sunday — "A     Little    Journey" 

Mark    Strand — "The    Music    Master" 

Paramount — "The     Potters" 

Rialto — "Sorrows    of    Satan" 

Rivoli — "Old     Ironsides" 

Warners — "Don     Juan" 

Brooklyn       Mark       Strand— "The      Lady      in 
Ermine" 


Sunday  Shows  Case 

(Continued  from  Page  1) 
time  the  voters  decided  against  the 
theater  interests  there  was  only  one 
voting  place  in  the  city.  A  few  Sun- 
days following  the  election  the  thea- 
ters opened  for  a  day  and  drew  9,000 
people.  Only  7,000  people  voted  at 
the  election  and  this  difference  is  en- 
couraging   to    the    theater    owners. 

The  campaign  is  still  remembered 
by  local  residents,  as  both  sides  did 
extensive  work.  Vernon  Gray,  now 
with  the  Metropolitan,  Boston,  came 
from  New  York  to  lead  the  theater 
men,  while  the  reform  element  em- 
ployed an  advertising  agency  to  pre- 
sent its  side.  Judge  Robert  Can- 
trell,  famous  Chicago  jurist,  who 
makes  his  winter  home  here,  is  a 
strong  "personal  liberty"  advocate 
and  gave  his  service  gratis  to  the 
amusement   interests. 

St.  Petersburg  has  a  normal  popu- 
lation of  40,000,  but  during  the  win- 
ter this  number  is  increased  to  100,- 
000  by  tourists.  It  is  one  of  the  few 
important  cities  in  the  state  that  is 
closed  on  Sundays.  The  state  con- 
stitution places  no  ban  on  Sunday 
opening  of  theaters,  but  the  local 
reform  element  insists  that  a  city 
ordinance,  forbidding  the  opening,  be 
enforced. 


Alice   Day   In   Rockett  Film 

Los  Angeles — Ray  Rockett  has 
switched  the  feminine  lead  for  "See 
You  in  Jail"  from  Dorothy  Mackaill 
to  Alice  Day,  who  will  play  opposite 
to  Jack  Mulhall.  Supporting  Mul- 
hall  will  be  Crawford  Kent,  John 
Kolb,  William  Orlamond,  Lew  White 
and  Carl  Stockdale.  Miss  Mackaill 
will  be  assigned  another  part  at 
once. 


Another  House  for  Stanley 

Philadelphia — A  2,000-seat  house  is 
planned  at  Drexel  Hall  by  the  Stan- 
ley Co.  The  theater,  which  will 
front  on  Burmont  Road,  will  cost 
$400,000. 


Forbes  in  "Branding   Iron" 

Los  Angeles — Ralph  Forbes  has 
been  chosen  for  the  male  lead  in 
"The  Branding  Iron"  to  be  directed 
by  Reginald  Barker  for  M-G-M. 


40    Reels    Missing    in    Cleveland 

Cleveland— The  Film  Board  of 
Trade  is  advertising  a  $25  reward  for 
information  leading  to  the  recovery 
of  some  40  odd  reels  of  film  lost  in 
this  territory.  In  the  list  enumer- 
ated are  "Madonna  of  the  Streets," 
"Silver  Treasure"  and  "Bigger  Than 
Barnum."  Others  are  comedies  and 
reviews. 


Next  Week 

Astor — "The     Big     Parade" 

Cameo — "The    Slums   of    Berlin" 

Capitol — "The     General" 

Central — "The     Fire     Brigade" 

Colony— "The     Better    \01e" 

Cohan — "Michael     Strogoff" 

Criterion — "Beau     Geste" 

Embassy — "Tell    It    to    the    Marines" 

Harris — "What    Price    Glory" 

Hippodrome — "The    Last    Trail" 

Mark    Strand — "The    Night   of    Love" 

Paramount — "Paradise     For     Two" 

Rialto — "The    Kid    Brother" 

Rivoli — "Old     Ironsides" 

Warners — "Don    Juan" 

Brooklyn    Mark    Strand— "The    Perfect    Sap 


Building  in  Tuscaloosa 

Tuscaloosa,    Fla. — John    Stallworth 
is   erecting    a    1,200-seat    house    here. 


F.  B.  O.  to  Release  Two-Reelers 

A  series  of  12  two-reel  comedies 
each  of  the  Standard  comedies  and 
the  Mickey  McGuire  comedies  will  be 
distributed  throughout  the  world  by 
F.   B.    O. 


Famous   Signs  Writer 

John  Oliver,  playwright  has  be- 
come a  member  of  the  writing  staff 
of  the  Paramount  Long  Island  Stu- 
dio. He  is  preparing  a  story  for 
Richard  Dix  which  will  go  into  pro- 
duction  following  "Knockout  Riley." 


Epidemic    Closes    Theater 
Newton    Falls,    O—  The    Strand   is 
closed  on  account  of  an  epidemic. 


Switches  to  Pictures 

Northampton,  Mass. — Academy  of 
Music  has  discontinued  repertory 
company  and  will  establish  policy  of 
motion  pictures. 


Original  Negatives  of  Everything 
in  Motion  Picture  Stock  Shots 

WAFILMS,  INC. 

W.  A.  Futter,  Pres. 
130  Weet  46th  St.         Bryant  8181 


Sales   In    St.    Louis   Theaters 

St.  Louis — The  Newstead  and  Ash- 
land have  been  sold  by  the  Laventhal 
Theater  Circuit  to  Albert  Foritori, 
a  nephew  of  Joe  Foritori  who  oper- 
ates the  Criterion,  Broadway  near 
Olive.  The  Newstead  is  located  at 
4366  Lee  Ave.,  and  seats  665.  The 
Ashland  at  3522  North  Newstead 
Avenue  has  a  capacity  of  900  and  an 
airdome  seating  800. 


EDWARD  G.  JOSEPH 
HAROLD  J.  COHEN 


Theatre  Insurance 
Mortgages 

New  England  Money  Now 
Available 


201 

West 

49th 

Street 


Phones 
Circle 
0206 
9964 


Warners   Sign   Cummings 
Los   Angeles — Warners  are   under- 
stood   to    have    signed    Irving    Cum- 
mings,    who     will     probably     direct 
Monte  Blue  in  "The  Brute." 


HAL  ROACH  presents 

Glenn 

TRYON 

^TWO-TIME 

MAMA" 


This  is  a  "Cornerblock"  cut  furnishet 
FREE  for  all  Pathecomedies  at  you 
Exchange. 


AMERICAN    AND  FOREIGN  DISTRIBUTOR! 
OF  OJJALITY  MOTION    PICTURES 

ADTLEE  pictures  [| 

I|\l  •*  ARTHUR  A.  LEE  PRES  V 


701    SEVENTH    AVE.   NEW  YORK  .BRYANT  6355 


t~»~»~ 


QUALITY   PRINTS 
Titles  and  Negative  Developing 

Release  Printing 
U.   S.   Film    Laboratories,   Inc. 

Hudson  Heights,  N.  J. 


Palisades    3678 


S    ■•■!•!      1      l«M«l      I      I* 


>>>»>>»■■■■■>•• 


■■I  ■  ■  ■  ■  "•  •  ■  •  ■  >"•'•"•'• 


John  D.Tippett,  Inc. 

Raw  Stock 

Negative  and  Positive 

All  Colors 


1540  Broadway         6040  Sunset  Bird. 
New  York  City  Hollywood,   Calif. 


»».»l»l|l|l|l|l»H|l|       »M«I|»..»I|»I|«II«H«       »       »       «■«* 


Monday,  January  17,  1927 


-. £gg*a 


DAILY 


?ilm  Daily  Offers  New 
Film  Board  Service 

(Continued   from    Page    1) 
henandoah,   la:    Empress   sold  to    Bruce   Hoi- 
dredge   by   D.   J.    Latta. 
Vinterset,   la:   Paramount  sold  to  Mr.    Broker 

by    Bean    &    Prusha. 
Wyoming,    la:    Opera    House    sold    to    B.    G. 
Milner   by   East    Iowa    Theater    Co. 

Closings 

irnold    Park,    la:    Star    (till    summer). 

luburn,    la:    Movie    (temporary). 

.urelia.    Ta:    American    (quarantine). 

llancnard,   la:   Community. 

arson,   la:    Dremaland    (fire). 

leloit,    la:    Deloit. 

Iba,    Ta:    Movie. 

rimes,   la:   Opera   House. 

ortsmouth,    la:    Legion. 

Re-Openings 

rayton,  la:  Our. 

lenmark,    la:    Public    School. 

/illshurg.    la:    Majestic. 

*  *  * 

CONNECTICUT 

Changes   in    Ownership 

ridgeport,    Conn:    Cameo    sold    to    Levenson 

&    Eldredge. 
[artford,    Conn:    State   sold   to    Harris    Bros, 
liddletown,   Conn:   Grand  and   Capitol  sold   to 

Levenson   &   Eldredge. 
Tew   Britain,    Conn:    Rialto   sold   to   D.   Wein- 

stock. 
lew    Haven,    Conn:    Whalley    sold    to    M.    A. 

Nunes. 
Jorwich,    Conn:    Palace    sold    to    Levenson    & 

Eldredge. 
Vest    Haven,    Conn:     Rivoli    sold    to    F.     G. 

Wilson. 

*  *  * 

NEBRASKA 

Changes   in    Ownership 

rapahoe,    Neb:    Crystal    sold   to   E.    J.    Sher- 
bourne   by   W.    P.    Newbold. 
harobers,  Neb:  Chambers  Hall  sold  to  H.  F. 
Duke    by   Frank    Porter. 

■ecatur.    Neb:    Goldlight    sold   to   Carrie    May- 
berry   by   C.    L.    Donohue. 
ranklin,    Neb:    Rex   sold   to   George    E.    Hall 
;  by  Harry  P.    Gould. 

favelock,   Neb:   Joyo  &  Jewell   sold  to  Fraser 
]  &  Williams  by  Roy  Headrick. 
jolbrook,    Neb:    Opera   House   sold  to   Harvey 
1  McDonald    by    J.    S.    Carpenter, 
orace.    Neb:    Opera    House    sold    to    M.    P. 
Welsh. 

ehanon,     Neb:     Community    sold    to     M.     J. 
Walters. 

itchfield.   Neb:    Star    sold    to   C.    C.    Dean   by 
W.   V    Davies. 

erna.  Neb:   Ruby  sold  to  S.   E.   Rodman  by 
Fred    B.    McCain. 

ehawka.    Neb:     Auditorium    sold    to     R.     C. 
Pollard   by   J.    W.    Palmer. 

Bend,   Neb:    Lyric   sold   to   Mrs.    A.    Her- 
man   by    A.    Pospisal. 

rleans,   Neb:   Rustic  sold  to  Dave   Henry   by 
R.  L.   Ruby. 

Sioux    City,    Neb:    Crystal    sold    to    John 
Prichard  by  O.   T.   Jaynes. 
obias.   Neb:    Liberty   sold   to  Joe    Sobotka    by 
Jaska  &   Berjoit. 

Closings 

jonnellson.    Neb:    Orpheum. 

oniphan.   Neb:   Jewell, 
iiltner,   Neb:   Strand    (till   spring), 
lushton,    Neb:    Bijou, 
tickerell,    Neb: 

epublican  City,  Neb:   Liberty, 
fteele    City,    Neb:    Lyric. 

irginia,  Neb:  Virginia   (temporary). 

Re-Openings 

.tlanta,    Neh:    Rialto. 
(radshaw,    Neb:    Liberty, 
'orchester,   Neb:    Colonial. 

New   Theaters 

ertha.   Neb:    Burke   County   Center   Hall,    M. 
Southwell    owner, 
[nmphrey.    Neb:    Wm.    Swan    Opera    House. 

*  *  * 

MICHIGAN 

Changes   in    Ownership 

righton,   Mich:    Rialto  sold  to  Mrs.  W.   Reu- 
nie  by  Clifford   Roberts. 

amden,    Mich:    Idle    Hour    sold    to    John    A. 
Mundy   by   True    Rench. 
eckerville,    Mich:    Seebee    sold   to    Mrs.    W. 
Bearse  by  John  Joss. 

etrolt,    Mich:    Royal    sold    to    Louis    Wisper 
by    R.    E.   Willis, 

lint,    Mich:   Durant   sold   to   John    M..  Barks 
by. J.    C.   Cuddeback. 

olland,    Mich:    Holland   sold   to    Henry    Car: 
ley  by   Holland   Theater   Corp    . 
olland,   Mich:   Strand   sold  to  Henry   Carley 
by  Holland   Theater   Corp. 


The  Broadway  Parade 

CHANGES  on  the  front  this  week.  Two  pictures  have  closed 
their  long-run  engagements,  thus  bringing  the  total  down  to 
nine.  "Potemkin"  terminated  its  stay  at  the  Biltmore  after  a 
run  of  42  days,  and  the  "Gorilla  Hunt"  at  the  Cameo  after  a 
run  of  34  days.  The  Broadway  Parade,  as  of  this  morning, 
stands  as  follows: 

Picture  Distributor  Theater  Opening  Date 

"The  Big  Parade" M-G-M  Astor  Nov.  19  (1925) 

"Don  Juan"  and 

Vitaphone    Warners  Warners  Aug.     6     1926 

"Beau  Geste" Famous  Criterion  Aug.  26 

"The  Better  'Ole"  and 

Vitaphone    Warners  Colony  Oct.      7 

"What  Price  Glory" Fox  Harris  Nov.  24 

"Michael    Strogoff" Universal  Cohan  Dec.     5 

"Old    Ironsides" Famous  Rivoli  Dec.     6 

"The  Fire  Brigade" M-G-M  Central  Dec.  20 

"Tell  It  to  the  Marines" ...  M-G-M  Embassy  Dec.  23 


Closings 

Camden,    Mich:    Idle  Hour: 

*  *  * 

MONTANA 

Changes   in    Ownership 

Ekalaka,  Mont:  Playhouse  sold  to  E.  A.  Cul- 
ver  &   Hamill   by   Ben   H.   Steigelmeir. 

Harlem,  Mont:  Grand  sold  to  R.  I.  Barton 
by   Wm.    C.    Bernard. 

Hingham,  Mont:  Oftness  sold  to  J.  O.  Ofte- 
ness  by  John   Morrissey. 

Ingomar,  Mont:  Star  sold  to  Henry  Har- 
bicht   by    E.    H.    Miller. 

*  *  * 

WASHINGTON 

Changes   in    Ownership 

Auburn,  Wash:  Mission  and  Washington  sold 
to  Frank   A.    Graham  by   W.   Craft. 

Bellevue,  Wash:  Bellevue  Club  sold  to  W.  E. 
Le  Heurquet  by  A.   G.    Dunlap. 

Seattle,  Wash:  Ambino,  Cheerio,  Granada, 
Grey  Goose,  Madrona  Garden,  Mission,  Por- 
tola,  Queen  Anne,  Ridgemont.  Winter  Gar- 
den and  Woodlawn  sold  to  Universal  chain 
(Pacific  Theater  Co.)  Green  Lake  sold  to 
M.   L.   Busey  by  L.   G.   Beechie. 

Closings 

Ellensberg,  Wash:  Royal,  J.  A.  Pike  owner. 
Kettle  Falls,  Wash:  Liberty,  H.  Noble  owner. 
Lincoln,    Wash:    Columbia,    P.    S.    Wanamaker 

owner. 
Orofino,  Idaho:    Liberty. 
Sumas,    Wash:    Rose,    M.    Warner   owner. 


Reopening   House  with   Pictures 

Palmer,  Mass. — Frank  Roberts, 
formerly  of  Globe,  Holyoke,  will  re- 
open Empire  here  with  pictures. 


Censor  Repeal  Sought 

(Continued   from   Page    1) 
having  for  their  purpose  the  repeal,  in 
accordance  with  the  recommendations 
of  Governor  Smith. 

This  action  is  not  confined  to  any 
particular  political  party,  for  the  rea- 
son the  bills  ready  for  introduction 
will  be  sponsored  by  both  Republi- 
cans and  Democrats.  This  situation 
indicates  a  concerted  plan  to  defeat 
censorship  in  New  York  state. 

James  H.  Wingate,  new  censor,  has 
not  organized  his  department  to  take 
up  supervision  and  regulation  of  films. 
Not  until  the  budget  committee  has 
approved  his  request  for  sufficient 
funds  will  he  take  up  the  functions  of 
censorship. 


Finish    "Lightning    Reporter" 

Hollywood — -Elbee  has  finished 
"The  Lightning  Reporter"  which 
Jack    Noble    directed. 


Pittsfield,   N.    H.   House   Sold 

Pittsfield,  N.  H.— The  Liberty  has 
been  sold  by  Drolet  Bros,  to  Walter 
Young. 


A  Review  of  Reviews 

(Continued  from  Page  1) 
Gilbert's  performance  is  a  rare  treat, 
Greta  Garbo's  portrayal  distinctive, 
and  Lars  Hanson  is  splendid.  It  takes 
a  lot  of  adjectives  to  properly  credit 
the   film's   achievements. 

Richard  Rosson,  who  made  an  im- 
pressive directorial  debut  with  Gloria 
Swanson's  "Fine  Manners,"  takes  an 
encore  with  "Blonde  or  Brunette," 
a  delightful,  if  somewhat  sophisticated 
entertainment.  Adolphe  Menjou,  al- 
ways enjoyable,  is  the  Frenchman 
who  marries  both  Greta  Nissen  and 
Arlette  Marchal  in  the  course  of  the 
story.     Comes  fully  recommended. 

Donald  Crisp  contributes  another 
of  the  week's  entertaining  offerings 
in  "Nobody's  Widow,"  with  Leatrice 
Joy,  Charles  Ray  and  Phyllis  Haver 
a  thoroughly  amusing  trio. 

Fox's  production  of  the  Belasco 
stage  play,  "The  Auctioneer,"  pre- 
sents George  Sidney  in  another  of 
his  kindly,  humorous  Jewish  char- 
acterizations. Will  please  the  ma- 
jority. 

"Sensation  Seekers,"  Lois  Weber's 
latest  for  Universal,  is  of  the  "Flam- 
ing Youth"  variety.  A  nicely  han- 
dled moral  that  is  effective  without 
preaching  gives  the  story  a  new  an- 
gle and  makes  for  quite  a  satisfying 
picture. 

Producers  continue  to  glorify  the 
policeman  and  the  fireman.  The  cur- 
rent attraction  is  "Heroes  of  the 
Night,"  in  which  two  brothers  work 
out  their  destinies  through  the  most 
heroic  of  careers.  First  rate  melo- 
drama that  plays  right  to  the  box 
office. 

"Fangs  of  Justice,"  tells  you  that 
S:lverstreak,  the  dog  hero,  takes  the 
law  in  his  paws  and  sees  that  the 
villain  is  brought  to  justice  and  his 
master  cleared.  Most  effective  melo- 
drama. 

Tom  Tyler  and  his  pals  afford  a 
good  bit  of  diversion  in  "Lightning 
Lariats." 

"Wolf's  Clothing"  essays  some 
very  wild  proceedings  by  way  of 
having  a  lunatic  and  a  silly  English- 
man as  its  comedians  and  then  begs 
your  pardon  by  tacking  on  a  dream 
ending. 


M  JlV/vm  ,„  America  tospei 


/ 


*n  America  to  spend 
he  ca?"?*  because  it  was 
hisJl%ee  counW 

ASHER  -SMALL  -ROGER'S 


A  FIRST  NATIONAL  PICTURE- 


WARNER 
BROS. 

PRESENT 


Landslide 


468,000  in  NEW  YORK  Sr^S^" 

with  a  top  of  $2.00.    S.  R.  O.  every  performance. 

432,000  in  LOS  ANGELES  53u2000peoplesawDon 

Egyptian.    Record  receipts  at  top  of  $2.00. 

^9  finn    111    OH  in  ARC)   552-000  Chicagoans  saw  it  dur- 

ooc,uuu  in  vhiuauu  lngfourmonthsatMcVlcker,8i 

Chicago.    A  sensation  at  $2.00. 

230,880  in  BOSTON  230'88°p«»plet°<'«teatthecoio- 

every  performance  at  $1.50. 

Qfi  Ann  in  <ST  I  nillQ  96,000  paid  admissions  at  the 
9D,UUU  in  91.  LUUId  Capitol  Theatre,  St.  Louis,  dur- 
ing  a  two-months'  run  at  top  scale  of  $1.50. 

1fi4  7?n    itl    nPTRfllT   ^4,720  people  have  already  seen 

id4,icu  ill  ucinuii  ,.Don  Juan„  at  the  Shub€rt. 

Lafayette  in  Detroit.  Packed  houses  at  $1.50  top  unprecedented. 

216,000  in  ATLANTIC  CITY  ^T^Tm- 

Ian  tic  City,  N.  J.,  at  a  $2.00  top.    A  record  I 

77,528  in  NEWARK,  N.  J.  ^TST^ 

Christmas  Day.at  Rialto,  Newark.    Marvelous  rjerformancel 

66,000  in  BRIDGEPORT,  CONN. sfc^gj 

Theatre,  Bridgeport,  in  three:  weeks  at  $1 .50  top.    Still  going  strong  I 


Now  you  can 
play  it  in 
your  theatre! 
The  greatest 
romance  of 
impassioned 
love  ever 
screened! 


WA  R  N  E  R  B  HO 


f  Extended  Run  Bookings! 

EARWMORE 

with  MARY  ASTOR  in 

him  ]u  cm 

r  BESS  MEREDYTH      i  W  Directed  by  ALAN  CROSLAND 


/// 


EXTENDED  RUN  BOOKINGS! 


Grauman's  Egyptian,  Holly- 
wood, Calif. 
McVicfcers,  Chicago,  111. 
Madison,  Detroit,  Mich. 
Colonial,  Boston,  Mass. 
Metropolitan,  Atlanta,  Ga. 
Academy,  Charleston,  S.  C. 
Savannah,  Savannah,  Ga. 
Capitol,  Springfield,  Mass. 
Strand,  Louisville,  Ky. 
Plaza,  San  Diego,  Calif. 
Capitol,  Montreal,  Que. 
State,  Hartford,  Conn. 
Cameo,  Bridgeport,  Conn. 
Capitol,  Vancouver,  B.  C. 
Rubidioux,  Riverside,  Calif. 
Auditorium,  Quebec,  Que. 
Globe,  Atlantic  City,  N.  J. 


Warner,  New  York,  N.  Y. 
Shubert-Lafayette,  Detroit, 

Mich. 
Grand,  Columbus,  O. 
Empire,  Portland,  Me. 
Stillman,  Cleveland,  O. 
Aztec,  Dallas,  Tex. 
Rialto,  Newark,  N.  J. 
American,  Salt  Lake  City,  Utah 
Regent,  Toronto,  Ont. 
Capitol,  St.  Louis,  Mo. 
Sun,  Omaha,  Neb. 
Fremont,  Fremont,  Neb. 
Dixie,  Uniontown,  Pa. 
Olympic,  Altoona,  Pa. 
Liberty,  McKeesport,  Pa. 
Majestic,  Butler,  Pa. 
Playhouse,  Victoria,  N.  B. 


and  scores  of  others  ! 


XTENDtD  RUN  PRODUCTION 


THE 


LARGER 

Than  The  World  Almanac 


Filmdom's   Encyclopedia 


Out  Jan.  29th 


A 

GREAT 

BOOK 


covering 


A 

GREAT 

INDUSTRY 


Production  Prospects 
for  Britain  Brighter 

(Continued  from  Page  1) 
tion,  this  country  would  be  making 
pictures  by  the  thousand.  It  is  no 
exaggeration  to  say  that  1926  has 
seen  more  ink  spilled  over  the  sub- 
ject of  British  films  than  almost  any 
other  subject  under  the  face  of  the 
sun. 

All  kinds  of  solutions  of  the  prob- 
lem have  poured  in  literally  by  the 
thousand,  exhibitors  have  had  their 
own  ideas  of  how  the  revival  of  Brit- 
ish film  production  can  be  brought 
about,  without,  however,  accomplish- 
ing anything;  parasites  who  have 
preyed  on  this  industry  for  years, 
and  who  hope  to  come  into  the  lime- 
light once  again,  have  produced  wild- 
cat schemes,  the  Federation  of  Brit- 
ish Industries  have  produced  their 
solution  of  the  problem — again  of 
little  real  help.  Joint  Committees 
have  met,  quarrelled  among  them- 
selves, and  dissolved;  there  has  been 
an  orgy  of  talk  unparalleled  in  the 
history  of  the  industry;  and  the  net 
result  is  that  the  Government,  after 
painfully  wandering  all  over  the  sit- 
uation, have  at  last,  so  we  are  told, 
made  up  their  minds  as  to  their 
eventual  course  of  action,  and  as  a 
result  we  are  promised  quota  legis- 
lation in  1927. 

Such  is  the  position  up  to  the  end 
of  this  year,  and  if  this  were  a  re- 
view of  1926  we  are  bound  to  con- 
fess it  would  not  give  us  very  great 
satisfaction,  but  a  New  Year  dawns 
in  front  of  us,  and  there  is  nothing 
to  be  gained  by  merely  going  over 
the  old  ground  and  pointing  out  the 
mistakes  that  have  occurred,  and 
how  they  could  have  been  remedied. 
Nineteen  twenty-seven  looms  ahead, 
and  it  is  fitting  at  this  moment  to 
ask  what  are  the  prospects  of  Brit- 
ish film  production.  Looking  oyer 
the  field  there  is  only  one  conclusion 
that  one  can  possibly  arrive  at,  name- 
ly, that  1927  does,  indeed,  bear  hap- 
pier promise  than  any  year  over  the 
past  three  years.  Without  counting 
in  any  way  upon  the  quota,  which, 
in  our  considered  opinion,  will  never 
really  help  the  British  film  industry, 


Have  your  pictures  screened 
in  the  best-equipped  projec- 
tion rooms.  No  overtime 
charge  for  projections  at  night 
to  our  regular  customers. 


OUR  PRICES  ARE  AS  LOW  AS 

THE  LOWEST— 
OUR  SERVICE  THE  HIGHEST 


Your  films  called  for  and 
returned  without  charge. 

SIMPLEX 
PROJECTION  ROOMS 

220  West  42nd  Street,  N.  Y.  C. 


Wisconsin    3770 


Nine  Years  Ago  Toda 

in 

The  Film  Daily 


A  statement  was  issiied  b 
J.  D.  Williams,  manager  < 
First  National  Exhibitors'  Ct 
cuit,  calling  for  drastic  actio 
to  prevent  the  re-issuing  of  o* 
pictures  under  new  titles — qui 
a  prevalent  evil  at  that  time. 
Imagine  any  distributor  ge 
ting  away  with  such  practict 
today! 


there  is  definite  and  decided  < 
that  the  New  Year  will  brir, 
greatly  increased  output  of  dist 
ly  worthwhile  films,  and  when 
say  that  we  mean  pictures  that 
be   a  credit  to   the    British    Emp 

It  is  easy  to  be  optimistic,  and  fatuoi 
timism  has  been  the  curse  of  this  in< 
in  the  past,  but,  looking  at  the  productio 
nouncements  of  the  foremost  producing 
cerns  in  this  industry,  there  is  good  r 
for  optimism.  This  time  last  year  we  1 
in  vain  for  some  big  British  pictures; 
very  few  were  scheduled — a  few  more  did 
tuate,  but  they  were  perilously  few.  Nir 
twenty-seven  shows  us  that  prominent  pi 
ing  concerns  like  Piccadilly  Pictures  haii 
great  British  photoplays  as  the  basis  of 
program;  the  Gaumont  Co.  have  thrown 
selves  with  renewed  zest  into  making 
tures,  and  have  a  similar  number  of 
tious  photoplays  scheduled  for  release  i 
early  part  of  1927. 

British    National    are    making    a    big 
in    "Madame    Pompadour,"   and   then   eir 
ing  on  two  other  big  productions  with  D 
and    Hitchcock;    New    Era,    keeping    the 
flying,    are   to    make    "The    Somme,"    as 
as    other    productions,    the    naval    epic, 
Battle  of  the  Falklands  and  Coronet  Isla- 
is   to   be   commenced    at    once;    Welsh-Pe 
are    again    entering    the    field,    and    are 
come    indeed;    Stoll's    will    continue    thei 
forts;    Archibald    Nettlefold   has    an   amb 
program;    whilst   even    more    refreshing, 
are    newcomers    to    the    ranks    of    the   B 
manufacturer. 

Wardour   Films,    one   of   the   best   inde' 
ents,    have    just   acquired    studios,   and  a 
make    "Tommy    Atkins,"    "Poppies    of 
ders,"   and   other   well   known   subjects; 
are  already  making  a  picture,   and  have 
plans;     Graham    Wilcox    are    similarly 
whilst    Herbert    Wilcox,    after    making 
dame    Pompadour,"    is    to    launch    out    3 
independent    producer,   and   his   plans  en 
some    ambitious    productions;    Astra    Nat 
following    the    tremendous     success    of 
Flag   Lieutenant,"   are    pinning   their   fat 
British    film   production,    so   that   there  is 
deed,    cause    for   optimism. 

These    firms     are    carrying    on     and 
ning    a    big    production    schedule,    quite 
from   the   quota,    and,    if   the   quota   does 
into  law   in  the   early  part   of   the   year, 
will  doubtless  be   an   influx  of   American 
panies    making   pictures    in   this   country.^ 
we    start    a    fresh    year,    and    if    there   u 
word    of    warning   that    we    can    apply  n 
British  manufacturer  it  is  this: 

Make  your  films  with  a  world  appeal,  ' 
more   time   on   the    scenario,    make    every 
deavor   to    see   that    the   story    is    right  D 
it   is  cast,   and  then  get  the  best   casting 
sible   and   make   them   pictures   that   will 
an     instant    appeal     in    other    markets, 
faults    of    the    past    should    not    be    repea- 
surely   by   now   the   lesson   is   obvious— B 
production  is   no  haphazard  job.     Brains 
be  put  into  it,  and  if  there  is  to  be  a  su< 
ful   future,   it   will   only  be  because   the  b 
of   the    British   producing   industry   have 
ized     at     long     last     that     the     makinf 
successful    motion    pictures    must    be   bn 
about    by   enterprise,   ambition    and    visioi 


i. 


Southern  Theaters   Change   Hai 
LaFollette,    Tenn.— R.    W.    Br 
of  the  Novelty  has  leased  the  Pa! 
Clinton,    Tenn.  / 

William  Gabhard  is  the  new  p 
ident  and  general  manager  of 
Opera  House,  Harrodsburg,  I 
However,  it  is  still  to  be  operatet 
the  Harrodsburg  Amusement  Co 


- 


i 
t 

l< 
At: 


Ilday,  January  17,  1927 


DAILY 


t<pfott-Q'G4am^ 

W  TIPS  WHICH  WAN  DOUABS  FOB  SHOWMEN 


"The   Collegians" 
(Universal) 
iid    a    big    downtown    parade    of 
;ol'giate   Fords."     The   stunt   was 
^tised    by    taking    neatly    printed 
l  to    each    of    the    40    fraternity 
<s  at  the  university  and   having 
displayed      on      the      bulletin 
ars.       The     automobiles     entered 
the  most  bedraggled  and  highly 
oated  antiques  a  modern  campus 
~ul  afford.      The    parade    attracted 
attention    than    a    circus    turn- 
Each  of   the   "rattlers"   bore   a 
"Headed  for  the  Columbia  The- 
o  see  'The  Collegians,'  " — Rob- 
ender,  Columbia,   Seattle. 


"The   Nervous   Wreck" 
(P.  D.  C.) 

T:    unique    feature    was    a    large 

lopgraph  in  the  center  of  the  lob- 

ith    a    laughing    "horse's    head" 

te  top.     On  the  phonograph  was 

ell  known  laughing  record.     On 

.binet  was  lettered:  "The  Horse 

ughing    At    Al    Christie's    'The 

ius      Wreck.' "        Other      signs 

"It  Will  Make  a  Horse  Laugh, 

ie  Season's  Laugh-Spasm."     In 

ei'ont  were  two  special  cut-outs  at 

ic   end    of    the    marquee,    showing 

/©characters    in    the    picture,    with 

ie  bottom      half     illustrating     the 

ice's    head."      "It    would    make    a 

or'    laugh,"    etc.      The    "Laughing 

fo  e's  Head"  was  used  throughout 

lepbby,  and  the  same  scheme  car- 

ecout   in   the    second   inner    lobby 

neon  the  third  foyer  in  the  stand- 

ig'room  space;   also  under   the   an- 

uiiators      on      stage. — Ed.      Hart, 

'rdtor's,  Mt.  Vernon,  N.  Y. 


"Stranded  in  Paris" 
(Paramount) 

!  ied  out  a  new   stunt   in   connec- 

with  heralds.     Each  herald  con- 

d  a   number   on    the   back    page 

the  following  copy   told   the   re- 

pnts  what  it  all  meant:  "Numbers 

be   posted   in   the    Sterling   box 

a  during  the  run  of  'Stranded  in 

Bring  yours  down.     If  it  is 

of  the   lucky   numbers   you   will 

jdmitted    free."      The    stunt    not 

got    more    herald    readers    but 

i,ght   an    influx   of   people    to    the 

h^ter    to    see    if    they    were    lucky 

nigh  to  get  a  free  admission. — G. 

c.itewart,  Sterling,  Greeley,  Colo. 


as 


"Subway  Sadie" 
(First  Nat'l) 

rranged  a  preview  showing  under 
i  auspices  of  an  orphanage  society, 
.n  sold  the  entire  capacity  to  the 
11  of  the  neighborhood.  This,  of 
orse,  started  the  "buzz"  and  "Sut> 
vi  Sadie"  was  all  set  for  a  flying 
tit.  .It  was  also  arranged  to  ban- 
le  and  flag  the  trolley  supports. 
,e;ers  were  secured  from  Dorothy 
l':kaill,  Charley  Murray  and  Jack 
I  hall,  featured  players,  and  these 
rce  prominently  displayed  in  the 
t\y,  beautifully  mounted.  A  double 
rik  was  comparatively  simple  to 
rjnge  and  a  searchlight  revolved 
fin  the  top  of  the  theater  as  a 
e:on. — John  Hammerick,  Lakeside, 
e;tle. 


Two  for  One 

THE  problem  of  weak  at- 
tendance on  Monday  nights 
has  been  overcome  by  Len  S. 
Brown,  manager  of  Fischer's 
Fond  du  Lac  house  in  Wiscon- 
sin. He  mails  his  house  pro- 
gram weekly  to  1,500  boxes  on 
every  rural  route  surrounding 
the  city.  The  programs  fea- 
ture the  fact  that  patrons  get 
two  tickets  for  one  on  Monday 
nights.  This  plan  has  been  ef- 
fective in  bringing  the  farming 
class  into  the  theater  on  the 
slow  night.  And  all  it  costs 
is  the  two  cent  postage. 


"War    Paint" 
(M-G-M) 

Tied  up  with  an  "All-Indian  Jazz 
Band,"  containing  15  pieces.  They 
played  Indian  music  and  presented 
some  of  their  native  dances  in  front 
of  the  theater  and  other  centrally  lo- 
cated spots  in  the  city.  One  of  the 
real  features  of  the  stunt  was  the 
meeting  of  Chief  Yowlache  with  the 
Sheriff  and  Fire  Chiefs  of  the  city. 
Another  good  stunt  was  the  placing 
of  a  hitching  post  in  front  of  the  the- 
ater where  several  of  the  Indian 
ponies  were  tied  during  the  showing 
of  the  picture.  This  ballyhoo,  in  it- 
self, attracted  hundreds  of  people  to 
the  box  office. — Figueroa,  Los  An- 
geles. 


"We're  in  the  Navy  Now" 
(Paramount) 

Tied  up  with  the  Life  Saver  Co. 
with  20,000  packages  of  "Life  Savers." 
Gave  them  out  to  everybody  one 
week  before  the  show  was  played. 
Advertised  on  one-sheets,  slides,  pro- 
grams, and  everywhere  in  the  vicin- 
ity. The  life  saver  candies  were 
distributed  in  envelopes  on  which 
was  printed:  'Wallace  Beery  and 
Raymond  Hatton  as  'Life  Savers'  in 
'We're  in  the  Navy  Now'." — Robert 
Kessler,   Benn   Theater,   Philadelphia. 


Claman  Managing  Cal.  House 
Lancaster,    Cal. — Ben      Claman      is 
managing  the  new  local  theater. 


Chapell   Buys   Another  House 

Huntingdon,  Ind. — Harry  Chapell 
of  Anderson  has  bought  the  Apollo 
from  H.  H.  Johnson  of  Lafayette, 
owner  of  the  Jefferson  in  that  city. 


Taking   Over   Ohio  Theater 

Kent,  Ohio — Samuel  S.  Rosenthal 
and  Edward  C.  Flannigan,  both  of 
Cleveland,  will  take  over  the  1,000- 
seat  house  which  is  to  be  erected  on 
the  site  of  the  old  K.  of  C.  Bldg., 
DePeyster  and  Main  Sts.  The  house 
will  rent  for  $9,000  per  year. 


Fire    Destroys    Beltonian 
Belton,    Tex. — Fire    has    destroyed 
the  Beltonian,  causing  a  loss  of  more 
than   $10,000. 


Felt  House  Nearly  Finished 
Santa    Rosa,    Cal. — Construction    is 
nearly  finished  on  the  theater  which 
is  being  built  on   Fourth   St.  by   W. 
W.  Felt,  Jr. 


Two  for  Portland 

(Continued   from    Page    1) 

next  theater  to  open  is  the  Bagdad  at 
E.  37th  St.  and  Hawthorne  Ave.  This 
is  a  community  house. 

Construction  will  soon  start  on  a 
$1,500,000  theater  project  for  Publix, 
a  site  having  been  secured  at  Broad- 
way and  Salmon  St.,  just  west  of  the 
Broadway,  Pacific  Northwest  Thea- 
ters house.  The  theater  will  be  ready 
by  February,  1928. 


Ohio  House  Nearly  Complete 

Coshocton,  Ohio — The  new  theater 
on  Bridge  St.  is  nearly  finished. 


Copeland   Managing   Pueblo 

Pueblo,    Col. — Fred    Copeland    has 
become   manager   of   the    Pueblo. 


New   House  for  Aurora 
Aurora,    Ind. — A  new     house       is 
planned  for  this  city  by  several  prom- 
inent local  business  men. 


Ewing  Managing  Rex  at  Newton 
Newton,    la. — The    Rex,    managed 
by  Ross  C.  Ewing,  has  opened. 


New  'Frisco  House  Opens 

San  Francisco — The  Wilkes  Vine 
St.  has  opened.  Construction  was 
done  by  Scofield  Engineering  Co. 


H.  C.  Banker  Made  Manager 
Burbank,  Cal. — H.  C.  Banker  is  the 
new  manager  of  the  Victory,  succeed- 
ing R.  P.  Slims,  who  has  taken 
charge  of  the  West  Coast  Junior 
Circuit. 


And  That's  That 


__      By  PHIL  M.  DALY    MMM. 

FkZIGA  VERTOFF,  Russian  writer, 
*-J  now  knows  what  the  man  meant 
when  he  said  "People  in  glass  houses 
shouldn't  throw  stones."  He  was 
commissioned  by  the  Soviet  Govern- 
ment to  make  a  picture  contrasting 
the  extravagant  living  of  American 
millionaires  with  the  humble  life  of 
Russian  peasants.  Now  officials  de- 
cided that  Vertoff  wasted  more  than 
$40,000  of  the  production  cost  of 
$65,000. 


Charlie  Murray,  playing  a  police- 
man in  "Bayo-Nuts"  for  First  Na- 
tional, has  come  to  realize  what  a 
"tough"  life  an  officer  leads.  He 
complains  about  the  time  it  takes  to 
polish  up  his  star  every  night. 


Dick  Barthelmess  has  got  a  cork- 
ing alibi  for  sporting  a  black  eye.  He 
is  training  with  Nate  Slott,  amateur 
featherweight  boxing  champ  and  for- 
mer athletic  director  at  First  Na- 
tional's Eastern  Studio,  for  a  fight 
sequence  in  his  next  Al  Rockett  film. 


Mary  Brian  brought  a  little  Rus- 
sian atmosphere  into  the  Paramount 
Long  Island  Studio  the  other  day 
when  she  caused  something  of  a 
furore  by  doing  a  Russian  dance 
like  a  native.  Furthermore,  it  re- 
ceived the  okay  of  Mai  St.  Clair, 
who  was  directing  the  sequence  for 
"Knockout  Riley." 


BUILD  BUSINESS 


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Because  they  are  the 

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Trailers  with  Actual 

Scenes  from  Each 

Picture. 


NATIONAL  SCREEN  SERVICE,  Inc. 

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Get  that  happy  S  R  O 
Smile !  They're  ridW  high 
these  days— those  First 
National  Showmen! 
Never  such  a  deluge  of 
First  National  bookings... 
Coast  to  Coast— Smother- 
ing opposition.  2  more 
weeks  of  the  merriest  little 
clean-up  in  Motion 
Picture  history — 

ARE  YOU  IN  ON  IT  ? 


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.^NEWSPAPER 
oSFILMDOM 


ALL  THE  NEWS 
ALL  THE  TIME 


OL.  XXXIX    No.  15 


Tuesday,  January  18,  1927 


Price  5  Cents 


'PROTECTION"  THREAT 
CHARGEDJO  PUBLIX 

I.    B.    Franklin    Doubts 
Attempt    to    Coerce 
Exchanges 

Reports     from     Atlanta     yesterday 

id   that   Publix   had   issued  an  ulti- 

atum  to  exchanges  in  that  city  and 

icksonville    demanding    "protection" 

ithin    a    60-mile    radius    of    its    new 

ampa  theater   at   Tampa.      Quoting 

letter  said  to  have  been  mailed  to 

irious     exchanges     statement     was 

lade  that  Publix,  through  F.  R.  Lit- 

e,  district  booker,  had  declared  that 

exchanges  persist  in  serving  speci- 

id    towns    within    the    area,     Publix 

ill  refuse  to  play  their  future  prod- 

:t.      Little    wrote    that    his    instruc- 

Dns  came  from  Sam  Dembow. 

Harold  B.  Franklin,  commenting  on 

ie    report,    said    that    he    doubted    if 

te     report    was    correct.       Possibly 

ich  an   attitude   would   be   taken   to 

Hforce     existing    contracts,     he     re- 

arked,    but    not    under   the    circum- 

(Contitiued    on    Page    2) 


ENFORCEMENT  DRIVE 
BRINGS  SIX  ARRESTS 


fc 


F.  N.  Making  8 

Burbank,   Cal. — First   National  has 
ht  pictures    in   production    and    13 
preparation.    Pictures    now    being 
ade  are   "Camille,"   "Naughty   Car- 
ina,"    "The      Sea     Tiger,"      "Long 
nts,"   "All   Aboard,"   "See    You   in 
il"     "The     Notorious     Lady"    and 
ayo-Nuts."      In    preparation    are: 
(.Continued    on    Page    5) 


Trying  to  Keep  Unescorted 

Children    Out    Of 

Theaters 

In  an  effort  to  tighten  enforcement 
of  fire  regulations  governing  theaters, 
the  Society  for  the  Prevention  of 
Cruelty  to  Children,  working  with 
the  Police  Department,  has  brought 
about  the  arrest  of  six  persons.  The 
campaign  now  going  on  is  aimed  at 
the  practice  of  permitting  children 
under  16  to  attend  theaters. 

Two  more  cases  were  heard  in  the 
Court  of  Special  Sessions  yesterday 
when  May  O'Neill,  ticket  seller,  and 
Ralph  Rivello,  ticket  taker,  at  the 
Belmore,  2028  3rd  Ave.,  were  charged 
(Continued    on    Page    5) 


Still  Negotiating  At   Coast 

Los  Angeles — -There  has  been  no 
tup  in  negotiations  under  way  be- 
'een  studio  and  union  officials  con- 
rning  working  conditions. 


M-G-M  Signs  Owen  Moore 

Los  Angeles — Owen  Moore,  now 
aying  opposite  Pauline  Starke  in 
(Vomen  Love  Diamonds,"  has 
:sjned    an    M-G-M    contract. 


Film  to  Trace  Vaudeville 

In  connection  with  Vaudeville  Cen- 
nnial  Week,  starting  March  14, 
eith-Albee  will  release  simultane- 
i  sly  in  vaudeville  theaters  through- 
it  the  country  a  1,200-foot  film  de- 
puting the  development  of  vaudeville. 
'ihe  picture  will  go  back  to  the  old 
ifayette  in  1827. 


Derr  on  West  Coast  Visit 

E.  B.  Derr  of  F.  B.  O.  is  on  a  trip 
1  West  Coast  branch  offices  and  the 
i-idio  at  Hollywood. 


Kendrick  Re-Elected 

Tacoma — H.  M.  S.  Kendrick  of 
Pantages  has  been  re-elected  presi- 
dent of  the  Theater  Owners  &  Man- 
agers' Ass'n.  for  the  current  year. 
Other  new  officers  are:  vice-president, 
Mr.  Glendenny,  Victory;  secretary, 
Robert  McKinnell;  Blue  Rose; 
treasurer,  Walter  McNeish,  Bijou. 

A  committee  consisting  of  D.  S. 
Kimberley,  (Colonial),  Chairman; 
Louis  Perunko,  Sunset;  Mr.  Pratch, 
Realartz  and  Orpheum;  Frank  Grop- 
penbacker,  Blue  Mouse,  and  Mr. 
Drinkwine,  Palace,  was  appointed  to 
plan  the  annual  Theatrical  Frolic 
scheduled  for  March  2. 


Provide  Chaperones 

Rochester — Several  local  the- 
aters are  providing  chaperones 
for  youngsters  under  16  who 
cannot  be  admitted  unless  ac- 
companied by  an  adult.  Com- 
missioner of  Public  Safety  Cur- 
tis W.  Barker,  addressing  the 
Rochester  M.  P.  Exhibitors' 
Ass'n,  praised  the  theater  men 
for  their  steps  to  insure  safety 
to  their  patrons. 


Give  Laemmle  Banquet 

Hollywood — With  Mary  Pickford 
as  hostess  and  Rupert  Hughes  as  mas- 
ter of  ceremonies,  the  Carl  Laemmle 
Sixty  Year  Banquet  was  held  last 
night  at  the  Biltmore,  with  several 
hundred  prominent  film  people  at- 
tending. Will  H.  Hays  was  included 
among  speakers. 

Johnnie  Walker  arrived  from  the 
(Continued    on    Page    5) 


Film  Offers  For  Swimmer 

Hollywood — George  Young,  the 
17-year-old  youth  who  swam  the 
Catalina  Channel,  is  understood  to 
have  received  already  several  mo- 
tion  picture  offers. 


Strayer  With  Famous 

Hollywood — Frank  Strayer  has 
been  signed  by  Famous  to  direct 
Clara  Bow  in  her  second  starring 
vehicle,  "Rough  House  Rosie." 
Strayer  directed  light  comedies  for 
Columbia   during  the  past  year. 


$150,000   Southbridge   Fire 

Southbridge,  Mass.  —  Damage 
amounting  to  $150,000  was  caused  to 
the  Blanchard. 


Saenger  Opening  Mobile  House 

Mobile,  Ala. — The  Saenger  opens 
Jan.  19  under  the  management  of 
the  Saenger  interests. 


Reichenbach  Returns  Today- 
Harry  Reichenbach  returns  to  New 
York  today  from  Hollywood. 


Would  Restrain  Theater  Project 

Somerville,  Mass. — An  attempt  is 
being  made  to  secure  an  injunction 
against  a  2,000-seat  house  being 
erected  here,  allegation  being  made 
by  Anthony  Viano,  who  owns  nearby 
property,  that  the  theater  is  in  viola- 
tion of  the  zoning  law.  Ex-Mayor  Z. 
E.    Cliff   is   building   the   house. 


$600,000  House  for  Little  Rock 

Little  Rock— A  $600,000  house,  the 
Majestic,  is  planned  by  the  Inter- 
state Amusement  Co. 


Schmidt  to  Build  in   Newark 

Newark — Alexander  Schmidt  will 
erect  a  theater,  hotel  and  office  build- 
ing at  228  Halsey  St.,  having  leased 
the  site  from  Frederick  H.  Tiplin 
for  63  years  at  an  aggregate  rental  of 
$1,700,000. 


UNITED  ARTISTS  CHAIN 
EXTENDSJO  DETROIT 

Bagley  Ave.  Theater  to  Seat 

2,000— Bond  Issue  to 

Cover  Finances 

Detroit  represents  the  latest  chain 
to  be  forged  in  the  link  of  United 
Artists  theaters.  Through  Dennis 
O'Brien,  representing  Joseph  M. 
Schenck,  Chairman  of  the  Board,  the 
United  Artists  Theater  Circuit,  Inc. 
has  closed  a  $3,000,000  deal.  A  2,000 
seat  theater  and  18  story  office  build- 
ing will  be  constructed  at  the  north- 
east corner  of  Bagley  Ave.  and  Clif- 
ford St.,  behind  the  Hotel  Tuller. 

This  house  is  the  third  of  the 
twenty  planned  by  the  company. 
Construction  is  about  to  begin  on  the 
Los  Angeles  theater  at  Broadway 
and  Ninth  St.  The  Fifth  Avenue 
theater,  Seattle,  has  been  entirely  re- 
(Continued    on    Page    5) 


Changes  In  New  York 

The  FILM  DAILY  today  pub- 
lishes a  second  report  on  changes  in 
the  exhibition  field.  By  exclusive  ar- 
rangement with  the  Film  Boards  of 
Trade,  this  information  will  become 
available  every  month.  In  yester- 
day's edition,  Connecticut,  Iowa, 
Michigan,  Montana,  Nebraska  and 
Washington  were  covered. 

It  is  important,  of  course,  for  all 
those  concerned  with  the  sale  of  mer- 
(Continued    on    Page    2) 


Fleming  to  Direct  Jannings 

Hollywood  —  Victor  Fleming  will 
direct  Emil  Jannings  in  "Tbe  Man 
Who  Forgot  God."  Lil  Dagover  will 
be   in   the   cast. 


Brice  to  Direct  Beery 

Hollywood — Monte  Brice  will  di- 
rect Wallace  Beery  in  "Fireman, 
Save   My   Childl" 


Wilson  Managing  Exchange 

Pittsburgh — George  Wilson  is  man- 
aging the  Standard-Federated  Ex- 
change, succeeding  Jack  Soglovitz. 


To  Make  "Is  Zat  So?" 

Hollywood — Alfred  Green  will  di- 
rect "Is  Zat  So?"  for  Fox,  with 
Doris  Lloyd,  Louise  Fazenda,  Dione 
Ellis,  Ethel  Wales,  Joseph  Striker, 
Nick  Prata  and  Sammy  Cohen. 


Roach  Signs  Two 

Los  Angeles — Hal  Roach  has  sign- 
ed Max  Davidson  to  a  long-term 
contract  and  has  renewed  with  Rob- 
ert McGowan  to  direct  for  five  more 

years. 


La  Rocque  Going  to  Europe 

Hollywood — Rod  La  Rocque  will 
leave  for  New  York  in  about  three 
weeks  preliminary  to  a  vacation  in 
Europe. 


Tourjansky  Film  Opening 

"Tales  of  a  Thousand  and  One 
Nights"  will  open  at  the  52nd  St. 
Theater  Saturday.  Paul  Swan  is  pre- 
paring a  special  prologue  for  the 
picture,  which  was  directed  by  M. 
Tourjansky,    Russian    director. 


THE 


Vol.  XXXIX  No.  15    Tuesday,  Jan.  18.  1927    Price  5  Cents 


JOHN  W.  ALICOAIE 


Publisher 


Published  daily  except  Saturday  and  holidays 
at  1650  Broadway,  New  York,  N.  Y.,  and 
copyright  (1927)  by  Wid's  Films  and  Film 
Folk,  Inc.  J.  W.  Alicoate,  President  and 
Treasurer;  Maurice  D.  Kann,  Editor;  Don- 
ald M.  Mersereau,  Business  and  Advertising 
Manager;  Ralph  Wilk,  Traveling  Kepresen 
tative.  Entered  as  second -class  matter  May 
21,  1918,  at  the  post-office  at  New  York. 
N.  Y'.  under  the  act  of  March  3,  1879. 
Terms  (Postage  free)  United  States,  outside 
of  Greater  New  Y'ork.  $10.00  one  year;  6 
months,  $5.00;  3  months^  $3.00.  Foreign. 
$15.00.  Subscribers  should  remit  with  order. 
Address  all  communications  to  THE  FILM 
DAILY.  1650  Broadway.  New  York.  N.  Y. 
Phone  Circle  4736-4737-4738-4739.  Cable  ad 
dress:  Filmday.  New  Y'ork.  Hollywood, 
California — Harvey  E.  Gausman.  Ambassa- 
dor Hotel:  'Phone.  Brexel  7000  and  Wash 
ington  9794.  London — Ernest  W.  Fredman. 
The  Film  Renter.  58.  Great  Marlborough  St.. 
London.  W.  I..  Paris — La  Cinematographic 
Francaise,    5,    Rue   Saulnier. 


Financial 


Motion  Picture  Capital  took  an  upward 
spurt  to  the  extent  of  a  full  point  on  a  turn- 
over of  1,500  shares;  Famous  Common  rose 
a  fraction  when  2,700  shares  changed  hands; 
Pathe  Exch.  "A"  had  the  same  fortune  with 
2,600  shares.  Warner's  "A"  stock  broke 
1-H  on  a  transfer  of  6,000  shares.  The  rest 
of  the  film   market    was   comparatively   quiet. 


Quotations 

High 

Low 

Close 

Sales 

Am.    Seat.    Vtc. . . 

44  Yi 

44^ 

44/ 

400 

Am.    Seat.    Pfd... 

44  y2 

4454 

44/ 

200 

Balaban    &    Katz .  . 

63/ 

Bal.   &  Katz  Vtc. 

73/ 

Eastman    Kodak    .  . 

lh'A 

131 

132/ 

700 

Famous    Players     . 

112/2 

111 

in*; 

2.700 

*Fam.    Play.    Pfd. 

121/ 

*Film    Inspect.    .  .  . 

4*! 

First    Nat'l.    Pfd.. 

98  % 

98 

98 

300 

Fox    Film    "A". . . 

70 

60/, 

60*J 

600 

Fox    Theaters    "A" 

22^ 

22  >A 

22/ 

200 

*Intern'l    Project. 

10/ 

48^ 

477/8 

48 

1,400 

Metro-Gold.     Pfd.. 

25  % 

25/ 

25/ 

100 

M.    P.    Cap.    Corp. 

13 

UH 

13 

1.500 

Pathe   Exch.    "A" . 

41/, 

39/ 

40 

2.600 

Paramount    B'wav. 

100 

100 

100 

2 

tf  Roxy    "A"     

30 

27/ 

tf  Roxy    Units     .  .  . 

33 

30/ 

ttRoxy    Common 

10 

9 

Skouras    Bros.     .  .  . 

47 

47 

47 

**Stan.   Co.   of   Am 

82/ 

Trans-Lux    Screen . 

•    »lA 

8 

8 

1.100 

*Univ.    Pict.    Pfd.. 

98/ 

Universal  Pictures 

40 

40 

40 

100 

Warner    Pict.    "A" 

41J4 

39/8 

40 

6.000 

Warner   Pictures    . 

30J4 

29/ 

29/ 

900 

*  Last    Prices   Quoted 
••  Philadelphia   Market     1 

t   Bond   Market 

t   Bid 

and    Ask 

Free   Marketing   Film 

"Cooperative  Marketing  in  the 
United  States,"  a  two-reel  picture 
showing  the  development  of  coopera- 
tive marketing,  is  being  distributed 
free  to  exhibitors  by  the  Dept.  of 
Agriculture.  Requests  for  the  film 
may  be  made  to  the  Office  of  Motion 
Pictures,  U.  S.  Dept.  of  Agriculture, 
Washington,  D.   C. 


BUCHHEISTER 

Motion  Picture  Film 

LABORATORY 

ART  TITLES 

245  W.  55th  St.  -  Columbus  9240 

Special  Rush  Seri'ict 


Exhibitors' 
Daily  Reminder 


Keep  your  lobby 
in  attractive  con- 
dition. It  is  your 
show  window. 
A  little  paint 
works  wonders. 


Tuesday,  Jan.  18,  1927 


Changes  In  New  York 

(Continued  from  Page  1) 
chandise  to  picture  theaters  to  keep 
abreast  of  the  frequent  changes  in  the 
field.  It  is  the  aim  oi  this  new  ser- 
vice to  meet  that  condition.  The  sec- 
ond report  covering  December  fol- 
lows: 

NEW   YORK 
Theater  Closings 

New    York    City 
Jrooklyn :     Garden,     Reo,     Review    and    Gate 

(Coney   Island). 
Bronx;    Belle    Paree,    Cameo. 
New    York :     Chatham,     Diury    Lane,    Globe, 

Monroe,    Prospect    Place,    Ray.    Regent    and 

Rose. 
Staten     Island:    Great    Kills    at    Great     Kills; 

Harbor    at    Mariners'    Harbor. 
Long    Island 
Astoria:  Arcade. 
Hayshore:    Carleton. 
Broad    Channel:    Channel. 
Eastport :     Community. 
East    Islip :    Liberty. 
Jamaica:   Plaza. 
Kings    Park :    Kings    Park. 
Long   Island    City:    Webster. 
Maspeth  :    Arion. 
Mineola:    Century. 
Uunkonkoma :    Community    Hall. 

New    York    State 

High   Falls,   N.  Y. :   Fall  View. 
Lake  Huntington,  N.  Y.  :   Huntington  Casino. 
Mt.  Vernon,  N.  Y*.  :  Embassy. 
\"e\v    Kochelle.    N.    Yr. :    North   Avenue. 
Peek-skill.   N.   Y.  :   Colonial. 
Pine  Island,   N.   Y.  :    Pine. 
Roscoe.    N.    Y.  :     Criterion. 
Rosendale.    N.    Y'.  :    Casino. 
Yonkers,   X.   Y.  :    Riverdale. 

New   Theaters 

New   York 

Brooklyn :    Stratford.    Wm.    &   Harry    Brandt. 

New    York:    Daly,    J.    Steinman    &    Greenberg 

Bros. ;   Jerome.    Haring   &    Blumenthal. 

Long    Island 

Astoria  :    Sunnyside,   Grobe  &    Knoble. 


Blumenstock  Gets  Titling  Job 

Hollywood — Morton  Blumenstock. 
formerly  in  First  National's  publicity 
department,  will  title  "Easy  Pickings." 
featuring    Anna   Q.    Nilsson. 


McKinnon,    Scenarist,    Dead 

San  Francisco  —  Al  McKinnon. 
scenarist,  died  on  board  the  Yale, 
heart    trouble    being    the    cause. 


Magg  Opens  Texas  House 

San  Jacinto,  Tex. —  E.  S.  Magg, 
who  formerly  sold  film  in  Missouri, 
has  opened  a  theater  here. 


"Protection"  Threat 
Charged  to  Publix 

(Continued  from  Page   1) 
stances    related   in   the    story.      Dem- 
bow    will    not    return    to    New    York 
until  about   two  weeks. 

The  report  said  that  the  matter 
will  be  threshed  out  at  the  next  meet- 
ing of  the  Atlanta  Film  Board  -of 
Trade.     Little's   letter  states   in  part: 

"We  are  receiving  numerous  complaints 
from  patrons  in  Tampa  that  they  have  seen 
pictures  in  Sarasota,  Plant  City  and  Braden- 
ton  at  twenty-five  and  thirty  cents  admission, 
and  when  they  wish  to  go  to  the  Tampa 
Theatre  they  must  pay  seventy-rive  cents  ad- 
mission. They  claim  that  they  would  prefer 
to  wait  a  few  days  and  see  it  in  one  of  the 
above    mentioned    towns. 

"Mr.  Dembow  has  called  this  to  my  atten- 
tion and  has  instructed  me  to  advise  all 
exchanges  that  if  they  persist  in  booking  their 
features  ahead  of  Tampa  it  will  be  necessary 
that  we  refuse  to  play  their  future  product, 
as  you  can  readily  see  that  we  cannot  get 
seventy-five  cents  admission  in  a  town  the 
size  of  Tampa  and  have  the  picture  shown 
ahead  or  just  behind  our  run  in  one  of  the 
smaller  towns  at  a  twenty-five  cents  admis- 
sion. 1  will,  therefore,  ask  that  you  instruct 
your  bookers  to  carefully  analyze  the  booking 
situation  in  Tampa  and  guide  themselves  ac- 
cordingly." 


Moss  Joins  Columbia 

Alex    Moss    has    joined    Columbia 
Pictures   as   director    of   advertising. 


Lazarus  on  Trip 

Paul  N.  Lazarus,  in  charge  of 
Southern  and  Western  sales  for 
United  Artists,  has  left  on  a  three 
weeks'  sales  trip. 


George  McDermit  Dead 

Funeral  services  for  George  A.  Mc- 
Dermit will  be  held  today  from  his 
home,  210  Roseville  Ave.,  Newark 
N.  J.  McDermit.  a  veteran  theater 
manager  and  exploitation  man,  died 
of  double  pneumonia  Saturday  morn- 
ing at  the  age  of  forty-five.  At  the 
time  he  was  manager  of  Fox's  Ter- 
minal, Newark,  but  had  held  various 
managerial  posts  with  various  impor- 
tant theaters  including  Loew's  Hip- 
podrome, Baltimore.  His  connection 
with  the  exhibition  end  of  the  indus- 
try dated  back  twenty  years. 


Sparks'  House  Well  Appointed 

Equipment  for  the  Park  Theater 
in  Jacksonville,  Fla.,  which  E.  J. 
Sparks  plans  to  open  about  the  mid- 
dle of  February,  has  been  contracted 
for  with  the  National  Theater  Supply 
Company's  Atlanta  branch.  The  new 
house  will  be  one  of  the  best  ap- 
pointed and  most  comfortable  in 
Spark's  chain   in   Florida. 

The  equipment  will  consist  of  872 
upholstered  opera  chairs,  made  by  the 
Steel  Furniture  Company;  two  Pow- 
ers projectors  with  Peerless  reflec- 
tor arcs,  one  Hertner  transverter,  12 
by  16  screen,  made  by  the  American 
Silversheet  Company;  one  Callier 
ticket  chopper,  one  Simplex  ticket 
selling  machine,  full  set  of  Stanley 
photo  frames,  one  Fulce  film  cabinet 
and  ventilation  by  the  American 
Blower  Company. 

HAL  ROACH  ^^fc 

Glenn 
TRYON 

;two-time 

MAMA 


Currier    Sells    Maine    Theater 
Madawaska.    Me. — L.    W.    Currier 
has  sold  the  Rialto  to  Leonard  Fyfe. 


SPOTLIGHT  ORGANIST 
Open  for  A-l  Position 

Orchestra.  Cues  pictures  perfectly. 
Big  Library.  From  South.  Wishes 
change  of  location.  Ten  years'  expe- 
rience. Excellent  record  and  refer- 
ences. Address  Film  Daily,  Box  XXX 


If  You  Are  in  the 


Market  for  Any  Kind  of 

MOTION  PICTURE 
APPARATUS 

CONSULT    US-AND    SAVE 
MONEY 

SEND  tOR  OUR  PRICE  LIST 

ii?iU0CK.HBys 

"▼llO  West   32"-dSc..Newyork.Ny  .  ■* 


This  is  a  "Cornerblock"  cut  furnished 
FREE  for  all  Pathecomedies  at  your 
Exchange. 


LOBBY   FRAMES 

OF  THE   BETTER   KIND 

LIBMAN-SPANJER    CORP 

1600  Broadway  New  York  City 

Tcl-Chickerinp  5550  Show  Room 


Will  Buy 

Foreign  rights  on  short   magazine 
subjects— 100  to  200  ft. 

ARTLEE  PICTURES  CORP. 
701  Seventh  Ave.,  New  York  City 

Bryant  6355 


IJ 


110  West   32"-dSt..Newyork.N.y.' 
Phona    Penna.    6564 

Motion  Picture  Department 


AMALGAMATED 
VAUDEVILLE  AGENCY 

Attractions  for 
Picture  Theatres 

Standard   Vaudeville    Acts 
1600  Broadway,  New  York  City 

Phone  Penn.    3580 


T 


Tuesday,  January  18,  1927 


auty  tips  which  mean  douaqs  roc  snowmen 


"The  Flesh  and  the  Devil" 
(M-G-M) 

Cake  and  coffee,  and  a  good  pro- 
gram, all  for  the  price  of  one  admis- 
sion was  the  offer  made  for  special 
showing.  An  arrangement  with  one 
of  the  local  cafes  made  the  dispens- 
ing of  cake  and  coffee  possible.  The 
counter  upon  which  these  refresh- 
ments were  served,  was  in  the  form 
of  a  display  made  of  one-sheets. — 
T    Y    Walker,  Noble,  Anniston,  Ala. 


"Man  of  the  Forest" 
(Paramount) 
Secured  a  truck  from  the  local 
Ford  agency.  Banners  on  both  sides 
!of  the  truck  advertised  the  current 
attraction,  the  theater,  and  play  dates, 
while  the  sign  on  the  rear  read,  "A 
Ford  Truck  is  as  Sturdy  as  the  For- 
est Itself."  Post  cards  advertising  the 
picture  were  mailed  to  each  box  hol- 
der in  the  rural  district — G.  R.  Stew- 
art, Sterling,  Greeley,   Colo. 


Enforcement  Drive 
Brings  Six  Arrests 

(Continued  from   Page   1) 

with  allowing  a  minor  to  enter  the 
theater.  They  were  found  guilty. 
Sentence  will  be  imposed  Monday. 
Commissioner  McLaughlin  has  or- 
dered police  inspectors  to  exercise 
more  vigilance.  Vincent  Pissara 
superintendent  of  the  S.P.C.C,  said 
that  enforcement  of  the  law  is 
hampered  by  the  "good-natured  man 
who  accommodates  a  child  by  buying 
his  or  her  ticket."  This  is  especially 
true  in  connection  with  neighborhood 
houses  where  children  are  apt  to 
form  a  large  percentage  of  patronage 
But  little  trouble  is  provided  by  the 
"professional  guardian,"  who  is  some- 
times found  operating  in  association 
with  the  smaller  East  Side  theaters. 
Ihe  Broadway  houses  are  not  listed 
as    offenders,    Pissara    said. 


Nine  Years  Ago  Today 

in 

The  Film  Daily 

The  first  move  was  made  in 
an  editorial  announcement  to 
help  the  exhibitor  sell  his  pic- 
tures to  the  public.  Service  de- 
partments in  every  exchange 
were  advocated  for  the  sole 
purpose  of  supplying  exhibitors 
with  proper  exploitation  mat- 
ter. 

Today  these  service  depart- 
ments are  a  fact—and  filling 
the  need  sensed  by  this  pub- 
lication almost  a  decade  ago. 


And  That's  That 


— _     By  PHIL  M.  DALY    ^^ 

T»HE   lure   of   the   Kleigs  is   strong. 

-^  Marie  Walcamp,  who  used  to  flirt 
with  death  for  the  entertainment  of 
serial    tans,    is    anxious    to    return    to 

he  manufacturing  of  cinematic 
tnnlls. 


"Poker  Faces" 
(Universal) 
Tie-up  stills  secured  a  number  of 
window  displays.  The  scene  from 
:he  picture  where  Edward  Everett 
Horton  dashes  about  in  a  leopard  skin 
:oat  and  B.  V.  D.'s  procured  the 
cooperation  of  several  men's  stores. 
IThe  breakfast  which  starts  all  the 
rouble  in  "Poker  Faces"  was  used 
by  restaurants.  Regular  Laura  La 
Plante  tie-up  stills  were  used  by 
several  more  shops.  Two  hundred 
SxlO  stills  in  special  frames  were 
)laced  in  leading  windows  in  Los 
Angeles  and  Hollywood. — Uptown, 
-os  Angeles. 


GivelLaemmleBanquet 

(Continued  from  Page  1) 
East  in  time  to  present  Laemmle  with 
a  large  pigskin  traveling  bag  from 
the  Universal  home  office  executives, 
32  of  which  had  signed  their  names 
on  it.  The  banquet  hall  had  been 
partly  transformed  into  the  interior 
of  a  theater  resembling  the  White 
Front  in  which  Laemmle  launched 
his  career  in  Chicago  21  years  ago 
A  high-light  of  the  affair  was  the 
showing  of  old-time  slides  and  films. 


"Valencia" 
(M-G-M) 
Tied  up  with  the  sororities  of  the 
ocal  university.  The  sororities  ad- 
ertised  the  picture  all  over  the 
ampus  and  sold  tickets  to  the  stu- 
ent  body;  the  society  receiving  half 
>f  the  tickets  sold.  Members  put 
>n  a  special  presentation  of  Spanish 
ongs  and  dances  on  the  opening 
light.— G.  R.  Stewart,  Sterling, 
ireeley.   Colo. 


F.  N.  Making  8 

(Continued  from  Page  1) 
"Diamonds  in  the  Rough,"  "Help 
Yourself  To  Hay."  "Glitter,"  "The 
Sunset  Derby."  "The  Country  Be- 
yond Law."  "The  Road  To  Ro- 
mance," "The  Stolen  Bride."  "Hard 
Boiled  Harrigan."  "The  Poor  Nut," 
"The  Butter  and  Egg  Man,"  "Lily  of 
the  Laundry,"  "Broadway  Nights." 
and  a  production  starring  Richard 
Barthelmess. 


United  Artists  Chain 
Extends  to  Detroit 

(Continued  from   Page   1) 

modelled.  A  bond  issue  of  $2,800  - 
000  for  the  Detroit  project,  handled 
by  Lawrence  Stern  &  Co.  of  Chicago, 
has  already  been  approved  by  the 
State  Securities  Commission.  O'Brien 
closed  with  Edward  A.  Loveley  and 
officers  of  the  Detroit  Propertie 
Corp.  representing  the  Detroit  syn- 
dicate. 

The  theater  building  will  have  a 
frontage  of  181  ft  on  Bagley  Ave 
and  208  ft.  on  Clifford  St.  The  cor- 
ner of  the  ground  floor  will  be  occu- 
pied by  the  People's  State  Bank 
Shops  and  stores  will  occupy  the 
first  two  floors  on  either  side  of  the 
marquee.  The  theater  will  be  of 
French  Renaissance  design.  C.  How- 
ard Crane  is  architect  and  Klmer 
George  Kiehler  and  Ben  Dore,  his 
associates. 


Florence  Lawrence,  film  editor  of 
l  He  Los  Angeles  Examiner,"  is 
more  or  less  conscience  stricken 
owing  to  a  case  of  mistaken  identity 
l^ards  and  flowers  intended  for 
Florence  Lawrence,  veteran  screen 
actress,  are  continually  being  sent 
to  her. 


Los  Angeles  city  editors  literally 
held  their  breath.  Harry  Reichen- 
oacn,  publicity  impresario  who  has 
shattered  divers  space-stealing 
records  was  out  there.  Anything 
might   have   happened. 

Should  Men  Walk  Home?    That  is 
the  title  of  a  new  Pathe  release,  tht, 
problem  being  solved  by  Mabel  Nor 
mand  and  Creighton  Hale 


"Whispering    Wires" 
(Fox) 

Attractive  stills  attached  to  a  large 
'iece  of  beaverboard  were  placed  in 
he  lobby.  Wording  underneath  the 
tills  read,  "Anita  Stewart  in 
Vhispenng  Wires— Plenty  of  Mys- 
ery,  Thrills,  and  Comedy."  In 
ront  of  the  beaverboard,  was  a  table 
pen  which  was  placed  a  telephone 
nth  concealed  wire  connection  in  the 
ox  office.  This  'phone  was  inter- 
uttingly  rung  by  the  cashier,  at- 
racting  much  attention.— F.  J.  Miller 
fodjeska,    Augusta,  ~G*a. 


3,200-Seat    Jamaica    Theater 

A  theater  and  office  building  cost- 
ing $2,500,000  will  be  erected  at  Ja- 
maica Ave.  and  Standard  Place,  Ja- 
maica, by  Loshen  Brothers.  The 
house   will   seat   3,200. 


Mantell  Returning  to  Cristobal 
Otto    B.    Mantell,    United    Artists 
manager     at     Cristobal,     is    en     route 
home  after  a  conference  at  the   New- 
York  office. 


Blumenthal    Unit    Exhibiting 

The  Stanley  Advertising  Co.,  known 
3  the  trade  as  industrial  movie  mak- 
ers, are  attracting  attention  with  a 
ooth  and  exhibition  at  Madison 
■quare  Garden,  where  the  Tobacco 
industries  Exhibition  is  in  progress 
[he  unit  has  a  regular  theater 
-ected  where  screening  is  done  un- 
br  the  supervision  of  A.  Pam  Blu- 
lienthal. 


Form  Amateur  Cinema  League 

Albany— Formed  to  promote  ama- 
teur motion  pictures  the  Amateur 
Cinema  League  has  been  incorporat- 
ed. Headquarters  will  be  established 
in  New  York.  The  directors  and  in- 
corporators are: 

Roy  D.  Chapin.  Michigan;  William  E.  Cot- 
ter, New  Rochelle;  Charming  R.  Dootv.  Sum- 
mitt.  N.  J.;  Roy  W.  Winton.  New"  York- 
Stephen  F.  Voorhees.  Nvack  N.  Y. ;  Earl  C 
Anthony,  Los  Angeles;  Flovrl  I..  Vander- 
pool.  Litchfield.  Conn.;  Lee  F.  Hanmer,  New 
York,   and   Hiram   Percy    Maxin.    Hartford. 


Files  Statements 

Boston— Financial  statements  filed 
with  the  Commissioner  of  Corps,  in- 
clude: 

Atlantic  Theaters  Corp.,  Boston,  Benj  H 
Green,    treasurer. 

Real  estate  $325,338;  investment  $24  ?71  • 
notes  $22,989;  prepaid  interest  $940;  furni- 
*"««  -ar,d  fi«l,r?s  ,*13,723;  org.  $1,300;  total 
?„„  ,:'61-  CaP'ta'  $67,025;  mortgages  $206- 
,,n  LCCt!!-  Payable  $-316;  notes  payable  $35! 
319;  bonds  $49,328;  unearned  rent  $29  057- 
depreciation  on  leases  $90;  overdraft  '$75 : 
surplus   $4,000;   deficit    $3,448:   total    $388,56L 

Olympia  Theaters,  Inc.,  Boston,  E.  T 
Ludvigh,    treasurer. 

Real  estate  and  equip.  $955,271;  cash  $54.- 
946;  accounts  receivable  $2,138,924;  notes 
rec.  $31,345;  deferred  charges  $37,145-  con- 
tracts dep.  $50,020;  investments  $1  391  197- 
good  will  $2,648,767:  total  $8,150,767.  Cap' 
ital  $2,297,350;  mortgages  $853,000;  accts 
payable  $464,409;  notes  payable  $162,625 
adv.  payments  $1,492;  reserves  $215  091-  ac 
crued  liab.  $45,451:  surplus  $1,223,180-  177. 
603    shares    without    par    value    $2.288  017-    to 


When    George    Reddy    tells    about 

shooting      cm"    nowadays    he    isn't 

necessarily   indulging  in  studio  lingo 

•      a.uialt/rr?f  fact  Geor^e  is  Publiciz- 
ing the  M.  P.  Basketball  League  and 
consequently    may    get    his    film    ^,,r!      , 
basketball    terms   mixed   up. 

William  Jones,  for  some  years  a 
familiar  figure  in  the  Rebecca  &  Sil- 
ton  offices,  has  donned  the  sock  and 

lClH-  Me  is  actin9  in  "The  Devil 
and  the  Cheese"  at  the  Charles  Hop- 
kins  theater. 


Bennett   Gets   Story 

Whitman  Bennett  has  obtained  an 

order  in   the   Supreme   Court   staying 

for  a  year,  or   until   he   is   discharged 

in      bankruptcy,      the      suit      brought 

?ga,2otnnhim  by  Janles  A-  Gausman 
tor  $8,000  on  a  note  of  the  School- 
master Pictures  Corp.  which  he  en- 
dorsed. Bennett  said  in  his  petition 
that  he  has  been  adjudged  a  bank- 
rupt, and  that  he  has  scheduled  in  his 
bankruptcy  petition  the  claim  of 
Gausman. 


Cramer   Sells   Roanoke    House 
Roanoke,   Va..— J.   W.   Cramer   has 
sold   his    interest   in    the    Liberty    ow- 
ing   to    ill    health.      He    retains    the 
Rainbow   at    Opelika.   Ala. 


J.    Levy   at    St.   Louis 

St.  Louis — Joseph  Levy,  formerly 
Indianapolis  manager  for  United 
Artists,  has  been  placed  in  charge 
of    the    company's    office    here. 


To  Florida  for  Winter 
Alliance,  O. — Lemotto  Smith,  pres- 
ident of  the  Smith  Amusement  Co., 
operating  a  chain  of  houses  in  War- 
ren, Alliance  and  Huntington,  West 
Virginia,  has  gone  to  Florida  for  the 
winter,  where  he  has  extensive  real 
estate   holdings. 


Change  Circle,  Cleveland  Policy 
Cleveland— Martin  Printz  is  offer- 
ing a  new  policy  at  the  Circle.  Small 
time  vaudeville  has  been  superseded 
by  presentations  with  a  master  of 
ceremonies  to  introduce  the  numbers. 
Features    will    continue    as    formerly. 

Reopens   Iowa   House 

Newton.  la.— E.  P.  Smith  has  re- 
opened the  Strand  after  redecorat- 
ing the  house  and  adding  new  equip- 
ment. 


New  Nebraska  Theater  to  Open 
McCook,  Neb.— R.  D.  Goldberg  of 

the  World  Realty  Co.  will  open  the 

new  World  Jan.   18. 


Buy  Cleveland  Theater 
Cleveland   —   James    J.    and   Anna 
Bakoski    have    purchased    the    Clark 
National  from  Irwin  H.  Amdur. 


. 


ColumbiaPictures 

Lead  All   / 

Producers  / 


Los  Angeles  Record 


Last 


year 


LOS  ANGELES,  SATURDAY,  JANUARY   1,   1927 


13 


^  """orvhio^  .">  the  2£,?n«Wei£  tt'^j 


^NEWSPAPER 
<FILMDOM 


ALL  THE  NEWS 
ALL  THE  TIME 


■ 

/L.  XXXIX     No.  16 


Wednesday,  January  19,  1927 


Price  5  Cents 


New  Friends 

-  TATISTICS,     usually     dry, 

I,   on   occasion    tell    an    inter- 

:    esting  story.     For  instance  : 

it  year,  about  35,000  amateur 

tion    picture     cameras    were 

J;    the    equivalent    of    20,000 

es  of  standard  width  raw  stock 

■  d  and  about  40,000  miles  of 

mm.    negative.    The    figures 

those  of  L.  B.  Jones  of  East- 

a  Kodak  and  cover  the  entire 

1.    Jones  predicts  an  increase 

!00  per  cent  this  year, 
his    movement,     ever-grow- 
,  means  that  throughout  the 
new     friends     are     being 
de  for  motion  pictures  while 
friendships  are  being  further 
nented. 

Potential  Dollars 

means  that  the  glamor  which 
•ounds  the  screen  and  seizes  even 
se  engaged  in  its  myriad  ramifica- 
is  has  caught  the  public.  It 
ins  that  the  interest  in  motion 
ures  has  been  quickened  and  this, 
course,  must  be  reflected  at  the 
:-oflice.  It  cannot  be  otherwise. 
'he  amateur  production  movement 
if  benefit  to  the  exhibitor.  It  must 
er  be  forgotten  that  any  circum- 
or  series  of  circumstances 
ich  draws  wholesome  attention  to 
tion  pictures  is  important.  The- 
r  owners  can  set  about  solving  no 
ater  problem  than  the  bringing  to 
ir  theaters  of  new  faces.  It  is  be- 
ed  that  year  by  year  the  skeptics 
I  those  yet  unsold  on  picture  en- 
ainment  are  being  gradually  won 
r.  If  this  should  be  true  state- 
nt  of  fact,  those  in  the  industry — 
ecially  producers — are  responsible. 
is  only  by  making  pictures  better, 

not  necessarily  more  expensively, 

t   the   present   hold   on   millions  ^di 

iater-goers    will   be    retained.      But 

problem  goes  beyond  that.  Po- 
tial  audiences  must  be  made  aud- 
ces  in  fact. 

Pommer-Negri-Stiller 

Jola  Negri  thrives  under  Continen- 
influence.  "Hotel  Imperial" 
>ved  it.  Supervision  by  Erich  Pom- 
r,  under  whose  tutelage  Ufa 
died  the  heyday  of  its  glory  as  a 
xlucer  shows  a  skilled  hand.  Maur- 
Stiller,  trained  in  Sweden  and 
refore  equipped  with  the  funda- 
ntals  of  the  drama,  directed  and 
ghty  well,  too.  The  result  is  a 
gri  with  much  of  the  old  fire  and 
goodly  share  of  the  old  appeal, 
otel  Imperial"  is  a  far  better  pic- 
e  than  most  of  her  American  pro- 
Iced  vehicles. 

KANN 


TENSE  SITUATION  CAUSED 

BY  PROTECTION  DEMAND 


Regulation  of  Starting  Date 
for  Selling  Season  Sought 


Other  Operators  Expected 

to  Follow  Publix  Lead 

In  South 

Atlanta — An  interesting  situation 
exists  here  and  at  Jacksonville  as  a 
result  of  the  Publix  "ultimatum"  to 
exchanges  demanding  protection  in  a 
60-mile  radius  for  its  Tampa  at 
Tampa.  Changes  in  the  present 
methods  of  booking  are  predicted  if 
exchanges  accede  to  the  demand  ex- 
pressed in  a  letter  from  F.  R.  Little, 
district  booker,  who  stated  that  the 
playing  of  pictures  at  Sarasota,  Plant 
City  and  Brandenton  at  lower  admis- 
sions was  proving  detrimental  to  the 
Tampa,  which  charges  75  cents  ad- 
mission. 

Sarasota  and  Brandenton  are  60 
miles  from  Tampa,  and  Plant  City  22 
(.Continued  on  Page  4) 


California 

Nine  theater  closings  and  ten 
changes  in  ownership  are  reported  by 
the  Film  Boards  of  Los  Angeles  and 
San  Francisco  for  December.  This 
report,  constituting  the  third  in  the 
new  service  launched  by  THE  FILM 
DAILY  in  cooperation  with  Film 
Boards  throughout  the  United  States 
follows: 

CALIFORNIA 
Changes   in    Ownership 

Clovis,     Calif:     Rex     (Formerly     Mystic)     sold 

lo    Fred    Conley. 
Lankershim,    Calif:    Lankershim,    sold    to    Hoi- 
(Continued   on   Page   4) 


Knoles  Back  to  England? 

London — It  is  reported  that  Har- 
ley  Knoles  will  return  to  England  to 
make  a  series  of  three  pictures  for  a 
British  company. 


$30,000  Roxy  Library 

A  music  library  of  15,000  selections 
and  costing  $30,000,  said  to  be  the 
largest  theater  library  in  the  world, 
has  been  installed  at  the  Roxy.  Abra- 
ham Gabes  is  in  charge,  with  five 
assistants. 


Overcrowding  to  Be  Checked 

St.  Louis — Chief  of  Police  Gerk 
has  ordered  the  department  to  en- 
force strictly  Section  2519  of  the  or- 
dinances which  prohibit  the  over- 
crowding of  theaters  or  any  other 
places  of  public  assemblage. 


Local  Option  Asked 

Trenton,  N.  J. — Local  option  on  the 
question  of  Sunday  shows  is  recom- 
mended in  a  report  submitted  to  the 
Legislature  by  the  Blue  Law  Re- 
vision Commission,  appointed  at  last 
year's  session.  The  report  seeks  an 
end  to  the  ridiculous  situation 
existing  in  the  state  which  permits 
open  violation  of  the  law  in  some 
sections  of  the  state,  and  discrimina- 
tion  against   theaters   in   others. 

Senalors      Williams     and      Reeves, 

(Continued  on  Page   4) 


Argument  Jan.  26 

Washington   Bureau,    of   THE   FILM    DAILY 

Washington — There  has  been  no 
change  in  the  status  of  the  case  of 
the  Federal  Trade  Commission 
against  Famous.  The  next  move 
will  be  argument  of  counsel  on  Jan. 
26. 

No  decision  can  be  rendered  by  the 
commission  except  in  event  of  with- 
drawal by  Famous  of  all  objection 
to  the  Government's  charges  and  in- 
timation that  it  would  accept  the  com- 
mission's findings.  However,  Fa- 
mous has  not  intimated  that  it  will 
abandon  its  fight,  which  precludes  ac- 
tion  pending  the  hearing  Jan.  26. 


Barrymore  Opening  Feb.  3 

John  Barrymore  in  "When  a  Man 
Loves,"  with  Vitaphone  accompani- 
ment, will  have  its  premiere  at  the 
Selwyn  Feb.  3. 


Stanley    House,   the   Erlanger 

Philadelphia — "The  Erlanger"  will 
be  the  name  of  the  new  Stanley 
house  being  erected  at  22nd  and 
Market    Sts.,    to    replace    the    Forrest. 


Catalina  Winner  Gets  Test 

Hollywood — George  Young,  17-year 
old  youth  who  won  the  Catalina 
Island  channel  swimming  marathon, 
will  be  given  a  screen  test  today  at 
the   Lasky    studio. 


Lynch  Circuit  Adds  Another 

La  Grange,  111. — The  Lynch  cir- 
cuit, subsidiary  of  Balaban  &  Katz, 
has  taken  over  the  Hinsdale,  com- 
bination   house. 


Lionel    Barrymore    Signs 

Hollywood — M-G-M  has  signed 
Lionel  Barrymore  to  a  new  contract. 
His  next  part  will  be  in  "The  Brand- 
ing Iron,"  to  be  directed  by  Reginald 
Barker. 


Distributors    Act    to    Cut 

Waste    In    Launching 

Campaigns 

Regulation  of  the  start  of  each 
year's  selling  season,  through  elimina- 
tion of  efforts  of  distributors  to  "get 
the  jump"  on  competitors  is  the  ob- 
ject of  a  working  plan  now  being 
evolved  by  leading  distributors.  The 
plan,  which  is  declared  to  have  the 
sanction  of  the  Hays  office,  is  to  pre- 
pare a  schedule  for  the  holding  of 
annual  sales  conventions  by  the  vari- 
ous companies. 

Under  proposals  made,  a  rotating 
schedule  is  being  drawn  up,  with  each 
company  agreeing  to  the  plan  to  take 
turn  as  first  to  hold  its  sales  conven- 
tion in  a  given  year.  As  a  result  oi 
the  plan,  if  consummated,  it  is  ex- 
pected that  much  waste  due  to  the  an- 
nual scramble  to  launch  selling  cam- 
paigns  wi|l   be   eliminated. 

The  present  system  has  resulted 
in  steady  advancement  of  the  selling 

(Continued   on  Page   4) 


Plans  Own  Exchanges? 

I.  E.  Chadwick  is  understood  to  be 
considering  a  reorganization  which 
would  increase  his  production  sched- 
ule from  11  to  24  pictures  and  would 
also  provide  his  own  exchange  sys- 
tem.    He  denied  the  report  yesterday. 


Discuss  Cuba        nsorship 

Washington   Bureau    of    7  FILM   DAILY 

Washington — Reg  ons  govern- 
ing importation  ai  exhibition  of 
films  was  the  subjei  jf  a  conference 
held  by  the  Cuba^  Film  Board  of 
Trade  and  Sr.  Zayas  Bazan,  Secretary 
of  the  Interior  of  Cuba,  according  to 
the    Dept.    of    Commerce. 


Columbia  to  Make  5   More 

Hollywood  —  Columbia  has  five 
more  productions  to  complete  its 
1926-27  program  for  24  releases.  "The 
Romantic  Age,"  featuring  Eugene 
O'Brien,,  is   now   in   production. 


Sunday   Ban   Sought 

Bath,  N.  Y. — Resentment  over  ex- 
clusion of  civilians  from  picture  en- 
tertainments presented  at  the  Soldier's 
Home,  is  the  declared  cause  of  agita- 
tion for  a  Sunday  closing  ordinance 
here.  Petitions  now  are  being  circula- 
ted. The  closing  followed  protest  of 
theater  owners  of  the  vicinity  to  Gov. 
Smith,  who  declared  the  shows  unfair 
competition. 


Vol  XXXIX  No.  16  Wednesday,  Jan. IS.  1927  Price  5  Cents 
IOHM  W.  ALICOATE       :         ~  Publisher 


Published   daily  except   Saturday  and  holidays 
it     16^0    Broadway,    New    York,    N.    Y  ,    and 
copyright    (1927)    by    Wid's    Films    and    Film 
Folk,     Inc.      J.     W.     Alicoate,     President     and 
Treasurer;    Maurice    D.    Kann,    Editor;    Don 
aid    M.    Mersereau,    Business    and    Advertisini. 
Manager;     Ralph     Wilk,    Traveling    Represen 
tative.       Entered    as    second  class    matter    Max 
21,     1918,    at    the    post  office    at    New     York 
N.     \.     under     the     act    of     March     3,     1879 
Terms    (Postage   free)    United    States,   outside 
of    Greater    New    York,    $10.00    one    year;    c 
months,     $5.00;     3     months      $3.00.       Foreign 
Vij00       Subscribers   should    remit   with   order 
Address    all    communications    to    THE    FILM 
DAILY.    1650    Broadway,    New    York     N     Y 
Phone    Circle    4736-4737-4738-4739       Cable   ad 
dress:      Filmday,      New      York.        Hollywood. 
California— Harvey     E.     Gausman,     Ambassa 
dor    Hotel:      Phone.    Hrexel    7000    and    Wash 
intrton     9794.     London— Ernest    W.     Fredman 
The   Film   Renter,   58,  Great  Marlborough  St 
London,    W.     I.,    Paris— La    Cinematographie 
■^rancaise.    5.    Rue   Saulnier. 


Financial 


Exhibitors' 
Daily  Reminder 


Give  a  thought  to 
a  booster  week  in 
your  community 
and  sell  the  im- 
portance of  co- 
operation. 


Wednesday,  Jan.   19,   1927 


There  was  nothing  arresting  either  in  sales 
or  change  of  price  in  film  stocks  vesterday 
ror  the  most  part  the  market  was  staunch 
What  trading  was  done  confined  itself  in  a 
measurable  way  to  Famous  common  Loew's 
Inc..  and  Pathe  Exchange  "A."  The  last 
mentioned  gamed  a  full  point  on  a  turn-over 
of    1,200   shares. 


Quotations 


22^ 

69  y2 


High 

Am.  Seat.  Vtc...  44;4 
Am.  Seat.  Pfd.  ...  44 'A 
"Balaban    &    Katz    .    .  . 

*Bal.    &    Katz    Vtc 

Eastman  Kodak  ...132^ 
Famous   Players    ...112 

*Fam.    Play.    Pfd 

*Film     Inspect 

•First  Nat'l.  Pfd.. 
Fox  Film  "A". . . . 
Fox  Theaters  "A". 
•Intern'l  Project.  . 
Loew's,  Inc.  . .  . 
♦Metro  Gold.  Pfd.  . 
M.  P.  Cap.  Corp.. 
Pathe  Exch.  "A". 
Paramount    B'way. 

ttRoxy    "A"     

ttRoxy    Units    . . . 
ttRoxy   Common    . 
Skouras    Bros.     .  . . 
"Stan.   Co.   of   Am. 
Trans-Lux  Screen    . 
•Univ.    Pict.    Pfd.    . 
Universal     Pictures. 
Warner     Pictures     . 
Warner    Pict.    "A". 

*   Last    Prices    Quoted 
**    Philadelphia    Market 


Low 
4.1*} 
435* 


131*4 

ni!4 


22 
69 


48J4      4l\ 


.  13 
.  41 
.100*4 
.  30 
•  33*4 
.  10 
.  47 


12« 
40*3 
100 
28 
31 
9 
47 


Close 

Sal" 

43  34 

500 

44!* 

40C 

63*4 

73*4 

1315* 

500 

112 

1,900 

121*4 

434 

98 

22 

500 

69 

700 

io# 

48 

1,800 

25*4 

13 

600 

41 

1,200 

100*4 

15 

Ontario  Lifts  German  Ban 
Toronto — Without  notice  or  warn- 
ing, the  Ontario  censors  removed  the 
ban  which  had  existed  for  more  than 
ten  years  against  German  produc- 
tions with  the  result  that  German 
films  now  are  being  seen  here  offi- 
cially for  the  first  time.  The  change 
brought  about  an  interesting  situa- 
tion in  Toronto  when  "Variety"  was 
the  attraction  at  the  Uptown,  Famous 
house,  while  "Faust"  was  presented 
at  Loew's. 


40 

30*4 

413* 


40 
29*4 
3934 
tBond 
tf   Bid 


47 
83 

98'A 
40 
29*4 
40*4 
Market 
and    Ask 


1,000 

'ioo 

200 
4,400 


Takes   Over   Oregon   House 

Amity,  Ore. — A.  L.  Burr  has  again 
taken  over  the  Palace. 


"Buggy  Ride"   For  La   Plante 

Hollywood— "Thanks  For  the 
Buggy  Ride"  is  the  title  of  Laura 
La  Plante's  next  vehicle  for  Univer- 
sal, which  Wesley  Ruggles  will  di- 
rect. It  is  an  original  by  Bvron  Mor- 
gan. 


1,000-Seat  House  For  Stanley 
Philadelphia — Stanley  has  acquired 
the  Rialto,  1,000-seat  house  at  Pleas- 
antville,  N.  J.,  in  addition  to  theaters 
to  be  erected  in  Jersey  City  and  West 
Orange. 


When  you   think  of 

INSURANCE 

you  are  thinking  of 

S  T  E  B  B  I  N  S 

Specialists  in  Motion  Picture 

and  Theatrical  insurance  for 

the  past  fifteen  years 


Bound  Brook  Opening  Tonight 

Bound  Brook,  N.  J.— Opening  of 
the  Brook  will  take  place  tonight 
here.  A  special  guest  train  leaves 
Liberty  St.,  New  York,  at  5:50 
o'clock. 


Two   For  African  Theaters 

Washington  Bureau  of  THE  FILM  DAILY 
Washington  ■ —  African  Theaters, 
Ltd.,  are  adding  two  more  houses, 
says  a  report  of  the  Dept.  of  Com- 
merce. The  Prince's  has  been  opened 
on  Smith  St.,  Durban,  South  Africa, 
and  construction  will  soon  start  on 
a  £80,000  theater  at  Pietermaritsburg, 
South  Africa. 


Quigley  Here 

Martin  J.  Quigley,  publisher  and 
editor  of  "Exhibitors  Herald,"  arrived 
in   New   York  yesterday. 


Seeks   Racial   Equality   Law 

Jefferson  City,  Mo. — Race  equality 
bills  which  John  A.  Daviss,  negro 
representative  of  St.  Louis,  plans  to 
present  to  the  General  Assembly  to 
force  the  better  picture  theaters  of 
St.  Louis  to  admit  negroes  to  any 
seat  may  result  in  the  enactment  of 
"Jim  Crow"  laws  in  the  state.  Some 
Democrats,  as  a  result  of  Daviss's  ac- 
tivity, are  discussing  a  law  to  pro- 
hibit  negroes  from   holding  office. 


First    Vitaphone    In    South 

Charlotte,  N.  C— The  first  Vita- 
phone  opening  in  the  South  took  place 
at  the  Broadway,  under  lease  to 
Warners. 


Clifton   May  Join  Famous 

It    is    understood    that    Elmer    Clif- 
ton, the  director,  may  join  Famous. 


Van   Dyke   to   Make   Two 

Hollywood — W.  S.  Van  Dyke  has 
signed  a  long-term  M-G-M  contract. 
He  will  soon  start  direction  of  a  Tim 
McCoy  picture  by  Peter  B.  Kyne. 


New  Cleveland  House  Open 
Cleveland — B.  Z.  Levine  and  Ernest 
Schwartz  have  opened  the   Broadvuc, 
neighborhood    house    seating    2,000. 


Wednesday,  January  19,  19! 


Torrence  In  M-G-M   Film 
Los  Angeles — Ernest  Torrence  hi 
been    cast    for    "Twelve    Miles    Out 
M-G-M    picture. 


Faire  Binney  Returning 

It  is  understood  Faire  Binney  is 
to  resume  picture  work  after  an  in- 
active period   of  several  years. 


Part   For  Louise   Lorraine 

Los  Angeles — Louise  Lorraine  will 
appear  in  "Red,  White  and  Blue," 
M-G-M    production. 


The   finishing   touch   of   refinement    on 
an   elaborate  production    is   the 


handcoloring  by 


The  Perfect  Handcolorino  of  Film 
528   Riverside   Drive  .Telephone 

New  York  Morningside  1776 


Arthur  W.  Stebbins  &  Co.,  Inc. 
1540  Broadway  N.  Y.  C. 

Brymat  INI 


Chromos  Trading  Company 

1123    BROADWAY 

Funds  for  production 

It  will  be  worth  your  while  to  consult 
with  us  before  making  your  financial 
arrangements   elsewhere. 

Suite  1207-8  'Phone  Watkins  4522 


HAL  UPACH /,«*./* 


Glenn 
TKYON 

iTWO-TIME 


WfSL  VIVIEN 

kOAIS^LANiyj 


This  is  a  "Cornerblock"  cut  furnishe 
FREE  for  all  Pathecomedies  at  you 
Exchange. 

1.000    "GIFT    TOYS"    ONLY    $6.50 


A  wide  variety  of  1,000  assorted  Penny  To} 
and  Novelties  as  an  inexpensive  "FRE 
GIFT"  to  your  KIDDIE  PATRONS  wi 
make  them  big  boosters  for  you.  Try  th 
assortment   and   see.      Price  $6.50. 

Our  Catalog  containing  a  1,000  and   1  kind  | 
of  Toys  and  Novelties  for  celebrations  of  an 
sort  and  including  our  complete  line  of    "FIRB 
WORKS",     will    be    sent    "FREE"    for    tn 
asking. 

BRAZEL   NOVELTY    MFG.    CO. 
37    Ella    Street  Cincinnati,   0 


i>'t'i  ■  • 


'■•■■>'■•'■>'■>■■>"•"•  •■■» 


John  D.Tippett,  Inc. 

Raw  Stock 

Negative  and  Positive 

All  Colors 


1540  Broadway 
New  York  City 


6040  Snotet  Blvd. 
Hollywood,  Calif. 


.  .  ...4 


"WE  NEVER  DISAPPOINT" 


[PIOWFIIH 
iaBORATOii^ 


k  INCORPORATED 

220  WEST 42N-D STREET 

NEW  YORK 


PHONE-CHICKERING    2937 


ALLAN  A.LOWNES,  CEN.MCR. 


J 


ake  in  the  Suns 


Hang  our  the  Noon 


Sing  it  .  .  *.  .  Ring  it  ...  .  Swing  it  .  .  . 
Hang  out  the  S.  R.  O.  Moon  .... 
Full  of  Golden  Dollars  ....  And  let 
it  shine  onjyour  box-office  ! 
Viola  Dana  is  going  bigger  than 
ever  in  Greater  F.  B.  O.  Melodramas. 
Several  hundred  Showmen  hang  out  the 
S.  R.  O.  Moon  Every  Night  in  the  Week! 


JOSEPH  P. 

KENNEDY 

Present* 


"SALVATION 
JANE" 

Directed  by  PHIL  ROSEN 

Member  of  Motion  Picture  Producers  and  Distributors  of  America,  Inc.,  Will  H.  Hays,  Pres. 


%     Distributed  by 

GREATER 

TBO 

JfittM  BOOKING  OFFICES 

,SS       OF  AMERICA.  INC 


f<3^ 


DAILY 


Wednesday,  January  19,  1927 


Starting  Date  For 
Selling  Season  Sought 

(.Continued  from   Paiie    1 ) 

season  in  measure  determined  by  the 
preparedness  of  the  respective  com- 
panies. Thus,  where  formerly  August 
and  September  marked  the  advent  of 
the  new  selling  season,  the  time  has 
advanced  until  most  sales  campaigns 
now  are  under  way  in  Spring.  This 
condition,  it  is  pointed  out,  has  re- 
sulted in  decreased  bookings  for  end- 
of-the-season  releases,  which  have 
been  neglected  in  favor  of  the  new 
season's  product. 

Setting  of  the  dates  of  sales  con- 
ventions by  agreement  may  mark  the 
forerunner  of  the  abandonment  of 
national  sales  conventions  in  favor 
of  the  regional  sales  meeting  idea. 
This  plan,  its  champions  assert,  is  more 
productive  and  less  expensive  than 
the  present  policy  of  holding  national 
sales    meetings. 


Mellert  Retires  From  Business 
Cleveland — J.  J.  Mellert,  for  more 
than  12  years  prominent  in  the  local 
exhibition  field,  has  retired  from  busi- 
ness with  the  sale  of  the  Clark 
National   to  Joseph   Bakoski. 


mini 


'•  t  ■■!.>  ■•■'■■■>  »a 

7"W£  man  ivho  stops  going  k 
ahead  never  gets  anyivhere.  \ 
I  The  man  ivho  never  gets  am-  . 
I  nvhere  is  a  deadhead.  A  dead-  * 
I  head  did  not  ivrite  this  ad,  and  f 
\a  deaihead  nu'll  not  nyi'nw—   •    • 


,..#..#. .•..».. «..»..»..».  .*..«.. 


•-•.»      = 


HERE'S  YOUR  MAN! 

A  real  Theatre  Supervis- 
or. Available  now.  Thor- 
oughly familiar  with 
every  phase  of  modern 
theatre  operation.  Wide 
experience.  Demon- 
strated ability.  Nationally 
recognized  advertising 
man  and  exploiteer.  Thir- 
ty years  old.  Unquestion- 
able character.  Good 
personality.  Would  join 
a  go-ahead  theatre  or- 
ganization that  is  neither 
too  small  to  have  a  chan- 
nel for  his  growth,  nor  too 
large  to  jrive  it.  Salary 
$6,000.  What  have  you 
to  offer?     Address, 

THEATRE  EXECUTIVE 

e/o   Film  Daily,  1650  Broadway, 
Neiu  York  City. 


if 


II 


DAILY  TIPS  WHICH  MEAN  DOLLARS  FOB  SHOWMEN 


"The  Black  Pirate" 
(United  Artists) 

Two  small  masted  schooners  were 
on  display  in  the  windows  of  a  local 
hardware  store,  and  an  electrical 
shop.  Hand-lettered  cards  alongside 
the  schooners  announced  the  title  of 
picture.  Ropes  and  life  preservers  in 
addition  to  one-sheets  and  three- 
sheets  were  used  to  decorate  the  lob- 
by.— John  Judge,  Victoria,  New 
Smyrna,    Fla. 


"Flesh  and  the  Devil" 
(M-G-M) 
Used  a  new  advertising  novelty  in- 
vented by  a  local  man.  The  inven- 
tion is  a  machine,  electrically  driven 
and  constructed  similar  to  a  ferris- 
wlieel.  It  is  encased,  and  electric 
lights  arc  on  the  inside.  On  the 
wheel,  are  spaces  for  eight  cardboard 
signs  to  be  used  to  advertise  any 
commodity,  so  Irvin  used  stills  on 
•'Flesh  and  the  Devil."  On  the  top 
of  the  case  is  a  space  for  title.  The 
machine  was  planted  in  the  lobby 
where  every  passer-by  could  see  it. 
Those  on  the  street  saw  the  pictures 
moving  and  practically  everyone 
stopped  to  investigate. — Warren  Ir- 
vin,  Imperial,   Charlotte,  N.   C. 


"The    Overland    Stage" 
(First  Nat'l) 

Dug  up  an  old  stage  coach  to  ex- 
ploit the  first  Ken  Maynard  picture 
shown  here.  An  old  stage  coach 
similar  to  those  in  the  days  of  '49 
was  used  as  a  ballyhoo  on  the  streets 
for  three  days  in  advance.  Two  ban- 
ners, containing  the  title  of  picture, 
name  of  star,  play  dates,  and  theater 
were  placed  on  the  stage  coach  and  a 
real  cowboy  drove  it  all  over  town. 
— Hugh  J.  Smart,  Strand,  Montgom- 
ery, Ala. 


Tense  Situation  Caused 
By  Protection  Demand 

(Continued  from   Page    1) 

miles  distant.  In  some  cases  the  pro- 
tection demand  includes  Clearwater, 
26  miles  from  Tampa. 

Possible  increase  of  protection  de- 
mands by  other  theater  operators, 
notably  Universal,  is  seen  here.  Uni- 
versal, it  is  pointed  out,  might  de- 
mand protection  for  its  houses  at  Or- 
lando, DeLand  and  St.  Augustine  if 
the  Publix  position  is  sustained.  In- 
dependent exhibitors  also  would  be 
expected  to  press  demands  for  pro- 
tection against  neighboring  towns. 
Universal  controls  all  the  theaters  at 
Orlando,  DeLand  and  St.  Augustine 
while  Publix  controls  Lakeland,  Win- 
ter Haven,  Daytona  and  Palatka.  All 
of  these  towns  might  demand  with 
the  same  justification,  protection  sim- 
ilar to  that  sought  for  Tampa,  it  is 
pointed  out. 

Commenting  on  the  Publix  demand, 
Dan  Michaelovei  head  of  Universal's 
interests  in  the  South,  said  that  it  is 
unbelievable  that  Universal's  houses 
at  Sarasota  City,  Brandenton  and 
Plant  City  were  competition  for  the 
Tampa,  and  that  no  similar  demand 
for  such  protection  ever  had  come 
to   his  knowledge. 


T.  &  D.  Gets  Santa  Rosa  Houses 
Santa    Rosa,    Cal. — The    Cline    and 
California    have    been    taken    over    by 
the  T.  &  D.  Junior  Enterprises,  under 
an    operating   agreement. 


The  largest,  most 
comfortable  and  con- 
venient projection 
rooms  in  New  York 


Have  your  pictures  screened 
in  the  best-equipped  projec- 
tion rooms.  No  overtime 
charge  for  projections  at  night 
to  our  regular  customers. 


OUR  PRICES  ARE  AS  LOW  AS 

THE  LOWEST— 
OUR  SERVICE  THE  HIGHEST 


Your  films  called  for  and 
returned  without  charge. 

SIMPLEX 
PROJECTION  ROOMS 

220  West  42nd  Street,  N.Y.  C. 


Wisconsin   3770 


California 

(Continued  from   Patje    1) 
lyweod    Theaters,    Inc.,    by    W.     N.    Young- 
clause. 

Long  Beach,  Calif:  Carter,  sold  to  E.  M. 
Hanna,  by  Southern  California  Real  Es- 
tate Exchange,  Inc.;  Romona,  sold  to  H. 
S.    Dickson    by    C.    G.    Williams. 

Los  Angeles,  Calif:  Moneta,  sold  to  F.  B. 
Reiley  and  Mr.  Harris,  by  F.  J.  Solari 
and  R.  Rurnock;  Olympus,  sold  to  R.  C. 
Williams,  by  J.  E.  Hostettler;  Romola, 
sold  to  N.  H.  Berlinger,  by  Louis  Dorn; 
Victoria,  sold  by  M.  J.  Herbert,  by  Geo. 
H.    Landers. 

Ocean  Beach.  Calif:  Strand,  sold  to  J.  F. 
Gruber,    by    Ray    Ericsson. 

San  Bernardino.  Calif:  Columbus,  sold  to 
Dunn    &    Smith,    by   H.    Lubel. 

Closings 

Calpine,    Calif:    Calpine. 

Jamestown,    Calif:    Idle    Hour. 

Lower   Lake.   Calif:    Orpheum,   YV.    B.    Hird. 

Loleta,    Calif:    Bertsch,    C.    F.    Bertsch. 

Maxwell,    Calif:    American    Legion. 

Oakland.     Calif:    Casino 

Pt.    Reyes,    Calif:    Grandi. 

San    Francisco.    Calif:    Bryant,    E.    C.    Fraser. 

Spreckles,    Calif:    P.   T.    A.    Spreckles. 

Openings 

Camino,    Calif:    Camino,    Lester    Smith,   owner. 


St.  Louis  Stock  Fraud  Charged 
St.  Louis — Mrs.  Corrine  L.  Good 
has  filed  suit  for  $1,000  damages  in 
Circuit  Court  against  Harry  C. 
Schaper,  alleging  that  the  defendant 
sold  her  stock  in  the  Producers  Pic- 
ture  Corp.   on  false   representation. 


Agfa  Files  Attachment 
The  Agfa  Raw  Film  Corp.  filed  an 
attachment  in  the  Supreme  Court 
against  the  Ward  Cine  Laboratories, 
Inc..  for  $1,957,  alleged  to  be  due 
on  a  trade  acceptance  for  raw  stock 
delivered  to  the  defendant  at  Union 
City,    N.   J. 


Gray  to  Play  in  "Telephone  Girl" 
Lawrence  Gray,  who  has  just 
signed  a  new  Paramount  contract, 
has  arrived  in  New  York  to  play  in 
Herbert  Brenon's  "The  Telephone 
Girl."  He  supplants  Neil  Hamilton, 
who  is  ill. 


A    Little 

from    "Lots* 


By  RALPH  WILK 


HERBERT  BRENON,  who  is  a 
stickler  for  detail,  gave  Van 
Blake,  a  Hotel  Commodore  bellboy, 
his  first  lesson  in  screen  acting  yes- 
terday. Brenon  needed  a  bellboy  for 
his  new  production  and  securer. 
Blake's  services  through  Assistant 
Manager  Borrell  and  Robert  Mad- 
docks  of  the  hotel.  Eddie  Sutherland 
used  bellboys  from  the  Park  Lane  for 
"Love's    Greatest    Mistake." 

A  few  directors  use  numerous 
cover  shots  and  it  is  "up"  to 
the  cutter  to  "call"  the   shots. 

*  *         * 

H.  L.  Mencken  and  George 
Jean  Nathan  may  be  severe 
critics,  but  the  "hardest- 
boiled"  boys  are  the  projec- 
tionists    at     the     Paramount 

Long  Island  studio. 

*  *         * 

Alfred  G.  Jackson  is  the  latest  ad- 
dition to  the  crop  op  playwrights  at 
the  Paramount  Long  Island  studio. 
At  deserted  Bill  Leahy  and  Tom 
Kane  of  the  Century  Play  Co.  in 
favor  of  screen  work.  Al  wrote 
"Hush  Money,"  the  melodrama  and 
is  also  co-anthor  of  "Piggy."  He  at 
one  time  wrote  a  column  in  a  New 
Haven  newspaper  and  H.  I.  Phillips, 
the  Sun  humorist,  drew  his  illustra- 
tions. 

*  *         * 

"No  smoking"  signs  are  common 
in  studios,  but  it  remained  for  a 
Broadway  star  to  issue  a  "no 
chewing"  order.  It  was  at  the  old 
Metro  studio,  on  West  61st  St.  The 
star,  who  is  of  the  fair  sex,  was  an- 
noyed by  an  electrician,  who  chewed 
gum  a  la  Will  Rogers.  The  elec- 
trician resented  the  star's  order.  On 
the  last  day  of  the  production,  the 
star  issued  an  invitation  for  a  big 
studio  party,  but  the  electrician  put  a 
damper  on  her  plans,  by  shouting. 
"Who  wants  to  go  to  your  party?" 


G 
esta 

hi: 

Cal 


Local  Option  Asked 

(Continued   from   Pane    1) 

Assemblywoman  Mayme  Carty  and 
\ssemblyman  Albert  Comstock  signed 
the  report.  Assemblyman  Ralph  W. 
Chandler  signed  with  the  reservation 
that  a  statewide  referendum  be  held 
on  proposed  revision  of  the  law. 
Senator  David  Hagans  was  non- 
committal. 

The  commission  is  sponsoring  a 
bill  making  lawful  on  Sunday  recrea- 
tion or  occupation  that  is  not  illegal 
on  other  days  of  the  week,  giving 
municipalities  the  right  to  control 
such  pastimes  and  regulating  or  pro- 
hibiting their  commercialization. 


Dutton  at  Columbia  Conference 
W.  G.  Dutton,  manager  of  Colum- 
bia's    Washington     exchange,     is     in 
New  York  conferring  with  home  of- 
fice officials. 


Ann  Watkins  at  Coast 

Hollywood  —  Ann  Watkins,  New 
York  play  and  literary  broker,  is  here 
on   a  business  trip. 


1 


SPEED 
RECORDS! 


George  Young,  17  years  old, 
established  a  record  when  he 
finished  his  Catalina  Island, 
California,  swim 

Sunday  Morning 
At   3    o'Clock 


The  oval  shows  Qeorge  Young 
immediately  after  his  record'break- 
ing  swim. 

The  rectangle  shows  at  the  finish, 
just  as  he  climbed  out  of  the  water. 


International  Newsreel 

Established  a  record  when  it  showed  First  Motion 
Pictures  of  This  Great  Achievement  in  Theatres  on 
Broadway,  New  York,  Monday  Evening,  while  the 
daily  papers  were  still  carrying  the  news  story  on  the 
first  pages.  Almost  unbelievable;  and  yet,  only  another 
striking     illustration    of    the    unequalled    service    of 

International  Newsreel 

Twice  a  Week  Released  Thru  Universal 


* 


o 


aw 


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0 


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3irAt 
national 
Picture*  • 


Member*  f  Motion  Picture  Producers  »4 
*  Distributor!  of  America  inc^WUl  tiayUhHUnt 


£f£t<CVe&  *«**»  *   vet 


Via** 


*"*: 


FIRST  NATIONAL /MST/ 


^NEWSPAPER 
o/'FILMDOM 


ALL  THE  NEWS 
ALLTHE  TIME 


VOL.  XXXIX     No.  17 


Thursday,  January  20,  1927 


Price  5  Cents 


GRIFFITH  EXPECTED  TO 
SIGN  PAM  CONTRACT 

Direction    of    2    Pictures 

and  Supervision  Of  8  In 

Deal  Proposed 

Negotiations  are  nearing  consum- 
mation in  a  deal  which  will  transfer 
services  of  D.  W.  Griffith  to  Pathe. 
Despite  announcement  that  future 
Griffith  pictures  are  to  be  made  for 
United  Artists  release,  conferences 
on  a  proposed  contract  have  been 
held,  and  signing  of  a  contract  with 
Pathe  is  expected  within  a  few  days. 

Under  terms  of  the  proposed  deal. 
Griffith  would  direct  tlwo  pictures 
and  supervise  production  of  eight 
others. 


H&3    Succeeds    Cohen 

Ray  L.  Hall  will  become  editor  of 
Pathe  News  to  succeed  Emanuel 
Cohen  who  has  joined  the  Famous 
short  subject  department.  For  the 
past  two  years  Hall  has  been  in 
charge  of  Fox  Varieties. 


Another    U.  A.  House 

San  Diego— A  $1,000,000  is  planned 
here  for  the  next  house  in  the  United 
Artists  chain.  A  site  in  the  vicinity 
of  Broadway  and  3rd  Ave.  has  been 
tentatively    selected. 


Start  Sunday   Shows  Campaign 

Pawtucket,  R.  I. — A  campaign  for 
Sunday  picture  shows  has  been 
launched  by  the  Retail  Merchants' 
Division  of  the  Chamber  of  Com- 
merce. Under  a  state  law  Paw- 
tucket is  the  only  community  in 
which  Sabbath  entertainment  is  pro- 
;  hibited. 

Nosier  Joins  Universal 

Hollywood — Lloyd  Nosier,  who 
has  been  with  M-G-M,  joins  Univer- 
sal  as   supervising  film   editor. 


Swimmer  Joining  Famous? 

Los  Angeles — It  is  generally  un- 
derstood that  George  Young,  who 
swam  the  Catalina  channel,  will  make 
a  picture  for  Famous.  He  was  given 
a  test  at  the  Lasky  studio  yesterday 


Middle  West  Favored 

Members  of  the  board  of  directors 
of  the  M.P.T.O.A.  favor  holding  the 
next  convention  in  the  Middle  West. 
Columbus,  O.,  and  Chicago  are  fa- 
vored, it  is  stated. 


CLERGYMEN  ORGANIZING 
TO  KEEPjLUE  LAWS 

Report    Advocating    Local 

Option    In    N.    J.    to 

Find   Opposition 

Trenton — Organized  opposition 

to  retain  the  Sunday  "blue  laws" 
and  incidentally  defeat  the  local  op- 
tion Sunday  shows  plan  to  be  pro- 
posed to  the  Legislature,  is  now  de- 
veloping. Sponsored  by  the  New 
Brunswick  District  Preachers'  Ass'n, 
ministers  along  the  Jersey  coast  are 
getting  together  to  bring  about 
stricter  enforcement  of  the  statutes 
and  to  prevent  the  nullifying  of 
them.  A  committee  has  been  ap- 
(Continued    on    Page    5) 


Would  Repeal  Law 

Washington  Bureau  of  THE  FILM  DAILY 
Washington — Another  bill  to  repeal 
the  act  prohibiting  the  transportation 
of  fight  films  has  been  introduced  in 
Congress  by  Rep.  Loring  Black,  Jr., 
of  New  York.  Should  Black  fail  to 
get  action  on  the  measure,  which  has 
(.Continued    on    Page    2) 


Third  Week  at  Capitol 

For  the  first  time  in  its  seven- 
year  history,  the  Capitol  is 
holding  over  a  picture  for  a 
third  week.  It  is  "Flesh  and 
the  Devil,"  which  in  its  first 
week  played  to  approximately 
117,000  admissions,  with  at- 
tendance this  week  expected  to 
reach  110,000. 


REPORTS  THOMSON 
WILL  JOIN  FAMOUS 

mm 

Hollywood  —  Signing  of  Fred 
Thomson  by  Famous  was  reported 
yesterday  by  "The  Record."  Mrs. 
Thomson  (Frances  Marion)  denies 
the  story. 


Quimby  With  M-G-M 

Fred  C.  Quimby  has  resigned  as 
head  of  the  Fox  short  subject  depart- 
ment and  will  join  the  short  subject 
department  of  M-G-M,  it  is  reported. 
In  his  new  capacity,  he  will  either  be 
identified  with  sales  or  serve  as  rep- 
resentative of  Hal  Roach,  who  is  to 
produce  for  M-G-M  on  the  expira- 
tion of  his  present  contract  with 
Pathe. 


Not  with  P.  D.  C. 

Lois  Wilson  yesterday  denied  that 
she  has  signed  with  P.  D.  C. 


Macfadden  at  A.  M.   P.  A. 

Guests  at  the  A.  M.  P.  A.  luncheon 
today  will  be  Bernarr  Macfadden 
publisher;  George  Walsh  and  An- 
dres de  Segurola,  who  played  the 
heavy  in  "The  Loves  of  Sunya."  Mac- 
fadden will  speak  on  "The  Link  Be- 
tween the  Press  and  the  Press 
Agent." 


Livingston  Sailing 

S.  Maurice  Livingston,  former 
head  of  the  Warner  non-theatrical  de- 
partment, sails  Saturday  for  Berlin  to 
become  assistant  to  Gus  Schlesinger, 
foreign  manager.  The  latter,  who 
now  is  in  New  York  will  return  to 
Berlin  next  month. 


After  his  last  picture,  "Don  Mike," 
which  will  be  released  in  February, 
Thomson  has  two  more  to  make  for 
F.  B.  O.  It  was  impossible  to  reach 
Joseph  P.  Kennedy  for  a  statement 
as  he  was  in  Boston  and  not  expect- 
ed back  until  today. 

It  is  understood  that  negotiations 
first  launched  between  Thomson  and 
Famous  some  months  ago  are  still 
hanging  in  the  balance. 


8  More  States 

Film  Boards  of  Trade  reporting 
from  additional  key  cities  record  a 
pronounced  number  of  changes  in 
ownership  of  theaters  in  their  terri- 
tories. This,  the  fourth  report  in  the 
service  inaugurated  by  THE  FILM 
DAILY  on  Monday  by  sole  arrange- 
ment with  Film  Boards,  covers  eight 
states: 

ALABAMA 
Changes  in   Ownership 

Linden,   Ala:    Linden,    sold   to  H.    E.    Williams 
by  J.    E.   Williams. 

(.Continued    on    Page    5) 


Sponsoring  Coast  Club 

Hollywood — A  new  club  for  pic- 
ture folks  is  being  sponsored  by 
Louis  B.  Mayer,  Douglas  Fairbanks 
and  others  prominent  in  the  industry. 


Brady  Recovering 

Col.  Jasper  Ewing  Brady,  editor  in 
charge  of  play  selections  by  M-G-M, 
expects  to  resume  his  activities  about 
Feb.  1,  following  an  operation. 


Stein  to  Make  "The  Climbers" 

Los  Angeles — Paul  Stein  will  direct 
Irene  Rich  in  "The  Climbers"  for 
Warner  Bros. 


GOV'T  PLACES  '25  FILM 
COSTS  AT$93,000,000 

Census      Bureau      Survey 

Shows    Increase    Over 

1923    Figures 

Washington  Bureau   of   THE  FILM  DAILY 

Washington — Figures  made  public 
yesterday  by  the  U.S.  Census  Bu- 
reau show  more  than  $93,000,000  as 
the  production  cost  of  films  produced 
in  the  United  States  in  1925.  The 
survey  is  made  every  second  year. 

No  figures  regarding  distribution 
or  exhibition  are  gathered  by  the 
bureau,  nor  any  statistics  as  to  the 
number  of  pictures.  The  cost  of  pro- 
ducing the  original  negatives,  how- 
ever, as  shown  by  the  figures  of  132 
(Continued  on  Page  4) 

German  Offices  Set 

Universal's  exchange  system  in 
Germany,  establishment  of  which  was 
announced  several  months  ago  in 
THE  FILM  DAILY,  will  be  form- 
ally launched  with  arrival  in  Berlin 
of  N.  L.  Manheim,  export  manager, 
who   sailed   last   night   for    Europe. 

The  offices  will  be  known  as  Mat- 
ador exchanges.  General  offices  will 
be  in  Berlin  with  branches  at  Leipsig, 
Frankfort,  Munich,  Dusseldorf  and 
Hamburg. 


Invest  $1,567,000 

Warner  Bros.,  have  invested  $1,- 
567,000  in  the  Vitaphone  Corp.,  in 
which  they  own  70  per  cent,  accord- 
ing to  a  letter  .sent  to  stockholders  by 
H.  M.  Warner.  Since  Aug.  28,  when 
the  investment  totalled  more  than 
$567,000,  the  company  has  put  in  $1.- 
000,000  additional. 

The  quarterly  statement  for  the 
quarter  ended  Nov.  27  "will  show  a 
further  comparative!"  small  Ins;;, 
probably  about  $100,000,"  the  letter 
savs. 


Pennsylvania  Meeting  Jan.  27 

Philadelphia — Plans  for  combating 
any  adverse  laws  which  may  be  in- 
troduced at  the  present  session  of  the 
legislature,  will  be  perfected  at  the 
annual  rally  of  the  M.P.T.O.  of  East- 
ern Pennsylvania  to  be  held  here  Jan. 
27.  The  slate  of  officers,  nominated 
without  opposition,  will  be  inducted 
into  office  at  the  meeting. 


To  Make  Another  Daniels  Film 

Hollywood — Clarence  Badger  has 
been  assigned  direction  of  "Made- 
moiselle Jockey,"  his  third  Bebe  Dan- 
iels  picture   within  eight  months. 


THE 


Vol.  XXXIX  No.  17    Thursday.  Ian.  20, 1927  Price  5  Cents 


JOHN  W.  ALICOATE 


Publisher 


Published  daily  except  Saturday  and  holidays 
at  1650  Broadway,  New  York,  N.  Y.,  and 
copyright  (1927)  by  Wid's  Films  and  Film 
Folk,  Inc.  J.  W.  Alicoate,  President  and 
Treasurer;  Maurice  D.  Kann,  Editor;  Don- 
ald M.  Mersereau,  Business  and  Advertising 
Manager;  Ralph  Wilk,  Traveling  Represen- 
tative. Entered  as  second-class  matter  May 
21,  1918,  at  the  post-office  at  New  York. 
N.  Y.  under  the  act  of  March  3,  1879. 
Terms  (Postage  free)  United  States,  outside 
of  Greater  New  York,  $10.00  one  year;  6 
months,  $5.00;  3  months^  $3.00.  Foreign. 
$15.00.  Subscribers  should  remit  with  order. 
Address  all  communications  to  THE  FILM 
DAILY,  1650  Broadway,  New  York.  N.  Y. 
Phone  Circle  4736-4737-4738-4739.  Cable  ad 
dress:  Filmday,  New  York.  Hollywood, 
California — Harvey  E.  Gausman,  Ambassa- 
dor Hotel:  'Phone,  Drexel  7000  and  Wash 
mgton  9794,  London— Ernest  W.  Fredman. 
The  Film  Renter,  58,  Great  Marlborough  St.. 
London,  W.  I.,  Paris — La  Cinematographic 
Francaise,   5,   Rue   Saulnier. 


Financial 


Famous  Players,  common,  took  the  spotlight 
in  trading,  turning  over  4,000  shares  at  a 
fractional  rise.  Pathe,  however,  took  the 
day's  honors  for  price,  jumping  iy2  points 
on  sales  aggregating  2,700.  Loew's  Inc., 
gained  a  half-point  on  a  trade  of  1,600  shares; 
Warner's  curb  issue  won  a  full  point  when 
900  shares  changed  hands,  and  Eastman 
Kodak  won   l$i  points  on  a  turnover  of  600. 


Quotations 

High 

Low 

Close 

Sale; 

Am.    Seat.    Vtc... 

44  % 

43-54 

43  iA 

300 

*Am.    Seat.    Pfd.. 

44J-8" 

*Balaban  &  Katz.  . 

63  y2 

*Bal.  &  Katz  Vtc. 

7114 

Eastman     Kodak     . 

133 

132<4 

133 

600 

Famous  Players   . . 

U2'A 

111J4 

112J$ 

4,000 

Fam.    Play.   Pfd.  . 

122' 

122 

122 

100 

"Film   Inspect.    . . . 

454 

♦First    Nat'l.    Pfd. 

98 

Fox    Film    "A". . . 

697^ 

69'A 

69% 

500 

Fox   Theaters   "A" 

22 '/s 

22'A 

22'A 

100 

Intern'l    Project     . 

W7A 

48  y2 

48 

48K 

1,600 

*Metro-Gold.   Pfd. 

25J4 

M.   P.   Cap.   Corp.. 

13 

13 

13 

300 

Pathe    Exch.    "A". 

42  V4 

41 

42'/ 

2,700 

Paramount  B'way. 

100J4 

100^ 

10054 

21 

tfRox'y    'A"    

ttRoxy    Units    . . . 

33 

31 

ttRoxy    Common 

10 

9 

Skouras    Bros 

47 

47 

47 

**Stan.   Co.   of   Am 

85  'A 

Trans- Lux  Screen  . 

8 

7Vs 

7A 

300 

*Univ.    Pict.    Pfd.. 

9&*A 

♦Universal    Picture; 

40 

Warner   Pictures    . 

30^ 

30J4 

3054 

900 

Warner   Pict.    "A" 

40^ 

39^ 

4054 

3,800 

*  Last    Prices    Qu 

oted 

tBond 

Market 

**  Philadelphia   Market     tt  Bid 

and   Ask 

Wolfberg  and  Ehrlich  Promoted 

Cleveland — Arthur  Ehrlich  has 
been  appointed  local  manager  for 
M-G-M,  succeeding  Harris  P.  Wolf- 
berg, now  district  manager.  Ehrlich 
has  been  city  salesman  and  office 
manager  for  M-G-M  the  past  seven 
years. 


MOVING  PICTURE  THEATRE 
MANAGER  WANTED 

State    experience    and    qualifications 
in  detail. 

Box  M-340  c-o  Film  Daily 

1650  B'way  New  York  City 


Reserves  Decision 

Trenton— Supreme  Court  Justices 
Black  and  Campbell  have  reserved 
decision  in  the  case  in  which  the 
Songar  Realty  Co.  seeks  a  writ  of 
mandamus  to  compel  the  Bayonne 
City  Commission  to  grant  it  a  permit 
to  creel  a  theater  at  54th  St.  and 
Ave.  C,  Bayonne. 

Contention  was  made  by  Aaron  A. 
Melniker,  representing  the  petitioner, 
that  there  is  no  law  placing  a  restric- 
tion on  property  in  that  section.  City 
Attorney  _  Benney  claimed  that  the 
Commission  refused  to  grant  a  permit 
when  property  owners  in  the  neigh- 
borhood, including  several  churches, 
protested.  He  said  that  the  body 
acted  under  a  citv  ordinance. 


Lytell  To  Talk  On  Morality 
Bert  Lytell  will  be  a  guest  of  the 
Cheese    Club,  at   its  luncheon   tomor- 
row  at   Twin   Oaks.     He   will   speak 
on  "Morality  in  the   Movies." 


Owen  Davis  Recuperating 

Owen  Davis,  who  is  recovering 
from  a  minor  operation,  is  expected 
to  resume  his  scenario  duties  for  Fa- 
mous in  the  East  later  in  the  week. 


Klein   Buys  English  Film 

Edward  L.  Klein  has  purchased 
"London  Life,"  produced  by  Gaumont 
of  Loudon  for  South  America.  Man- 
ning  Haynes   directed. 


Mrs.  Jans  Dies 
Mrs.  H.  F.  Jans,  wife  of  Herman 
F.  Jans,  independent  producer  and 
former  exchange  owner,  died  at  her 
home  in  Maplewood,  N.  J.,  Tuesday 
night  after  a  lingering  illness.  Mrs. 
Jans  was  well  known  throughout  the 
industry,  having  made  many  tours  of 
the   key   cities   with   her   husband. 


Samsanoff  Managing  Albany  Offices 

Albany — Boris  Samsanoff  has  been 
installed  as  new  manager  of  the  Chase 
Pictures  and  Red  Seal  exchanges  by 
Maurice  A.  Chase. 


Guest  Releases  Set 

"Bill  and  I  Went  Fishing"  is  to 
be  the  first  of  the  Edgar  A.  Guest 
Poetic  Jewel  series  of  13  single  reel- 
ers  to  be  released  by  American  Cin- 
ema Ass'n.,  and  will  be  issued  Feb. 
1.  The  second  will  be  "The  Yellow 
Dog." 


"Beau  Geste"  in  Cleveland 
Cleveland — "Beau    Qestd"    opened 
last  Sunday  at  the  Ohio,  a  legitimate 
house   for   a   continued    run   at   $1.50 
top. 


Exhibitors* 
Daily  Reminder 


Don  'tneglectyour 
advertising.  Good 
advertising  al- 
ways brings  re- 
sults. Bad  adver- 
tising i  s  worse 
than  none. 


Thursday,   Jan.   20,    1927 


Would  Repeal  Law 

(Continued  from  Page  1) 
been  referred  to  the  judiciary  com- 
mittee, at  this  session,  he  will  re- 
sume the  fight  at  the  next  Congress. 
The  law,  enacted  in  1912  following 
race  riots  resulting  from  the  Johnson- 
Jefferies  fight  at  Reno,  has  outlived 
its  purpose,   Black  says. 


Grimm  To  Edit  "U"  Organ 

Ben  H.  Grimm  is  joining  Univer- 
sal to  edit  its  sales  organ,  "U-Sell- 
Em."  He  has  just  finished  work  as 
exploitation  manager  for  the  Laugh 
Month    Drive. 


Kofeldt  Closes  5  Deals 
San  Francisco — Five  deals  for  ter- 
ritorial rights  to  "The  Slums  of  Ber- 
lin" have  been  closed  by  Walter 
Kofeldt  of  Imported  Pictures  Corp. 
They  are: 

Connecticut  and  Rhode  Island  to  C.  R. 
Stadler  of  South  Norwalk,  Conn.;  Michigan 
to  Joseph  di  Lorenzo,  Detroit;  Illinois  and 
Wisconsin  to  Osborne  and  Harcke  of  Pre- 
miere Imported  Attractions,  Chicago;  Cali- 
fornia to  the  Paul  Wolfer  Co.,  and  Oregon, 
Washington,  Montana  and  Northern  Idaho  to 
the  Western  Film  Corp.  with  offices  in  Seattle 
and    Portland. 

Mick  Managing  Three 

Michigan  City,  Ind.— William  E. 
Mick  succeeds  George  T.  Porter  as 
manager  of  the  Tivoli,  Starland  and 
Willard,  owned  bv  Fitzpatrick-Mc- 
Elrov 


ECONOMY 

The  reputation  for  spending  our  clients'  money  as  if  it  were 
our  own,  has  brought  us  many  new  clients. 
The  practice  of  getting  value  for  the  money  we  spend  has 
kept  them  with  us. 

We  Will  Stake  Our  Reputation  on  Our  Service 


1 N  C  Of)  PORATtD 


VM '  I ',  Fa  VI H  *■  -\ ;  <■■  I II  H  ;  R« 

— — 1— B 1^— ^^^^^^^^^M^C=_ 


80    MAIDEN    LANE,    N.    Y.    C. 


Telephone    John    3080 


Equipment 


Must  Use  Safety  Device 

Philadelphia — Theaters  of  this  city 
are  to  be  compelled  to  install  the  Cen- 
tury Safety  Device  for  projectors,  a 
local  invention,  under  a  decree  being 
prepared  by  the  fire  marshal.  The 
device  has  been  tested  in  the  Colney, 
with  the  Stanley  Co.,  preparing  to  in- 
stall it  in  all  houses  of  the  firm's 
chain.  When  the  device  is  attached 
to  a  projector,  a  slight  increase  in 
temperature  above  the  normal  heat 
at  the  aperture  causes  the  shutter  to 
close  immediately  thus  preventing 
ignition   of  the   film. 

No  theaters  were  closed  for  viola- 
tion of  the  fire  ordinance  during  1926, 
a  singular  record.  There  was  an 
average  of  167  theaters,  47  of  the 
first  class,  in  operation. 


Betty  Jordan  Gets  Lead 
Betty  Jordan,  now  working  with 
Burton  King  at  Jackson  Studio,  will 
play  the  lead  in  the  first  comedy  to 
be  made  by  Silver  Eagle  Prod,  at 
Elmira  starling  Feb.  15.  She  will 
play  opposite  Dick  Coy.  Harry 
Marsh,  and  Charles  Haydon,  direc- 
tor, leave  early  next  week. 

HAL  ROACH  presents 

Glenn 
TRYON 

^TWO-TIME 

MAMA" 


This  is  a  "Cornerblock"  cut  furnished 
FREE  for  all  Pathecomedies  at  your 
Exchange. 


Original  Negatives  of  Everything 
in  Motion  Picture  Stock  Shots 

WAFILMS,  INC. 

W.  A.  Futter,  Pres. 
130  West  46th  St.  Bryant  8181 


AMALGAMATED 
VAUDEVILLE  AGENCY 

Attractions  for 
Picture  Theatres 

Standard   Vaudeville    Acts 
1600  Broadway,  New  York  City 

Phone  Penn.    3580 


FROM  coast  to 
COAST  the  wise  . 
ONES  are  signing 

BEFORE  it's 

TOO  late! 
DON'T  delay 
YOU'LL  never 
FORGIVE  yourself! 


t  |  ;"  . 


Madison  Theatre 
DETROIT,  MICH. 

Liberty  Theatre 

PORTLAND,  ORE. 

Coliseum  Theatre 

SEATTLE,  WASH. 

Embassy  Theatre 

NEW  YORK,  N.  Y. 

Stillman  Theatre 

CLEVELAND,  O. 


D 


It's  just 

ONE  of  the  BIG  THREE 

from 
METRO  GOLDWYN-MAYER 

Scarlet  Letter  —  Tell  It  to  the  Marines  —  Fire  Brigade 


m 


—2&K 


DAILY 


Thursday,  January  20,  l! 


ANOTHER 
INNOVATION 


i 


(Reprinted  from  the  Film  Daily  of  Jan.  17th) 

New  Service  Will  Record 

Changes  in  Exhibition  Field 

Film  Daily  Arranges  with 

Film  Boards  to  Secure 

Data  Monthly 

By  arrangement  with  the  Film 
Boards  of  Trade  throughout  the 
United  States,  a  new  service  makes 
its  bow  in  THE  FILM  DAILY 
this   morning. 

Month  by  month,  the  secretaries 
of  the  boards  have  arranged  to  com- 
pile authentic  and  complete  data  on 
changes  in  the  exhibition  field  in 
their  territories.  Changes  in  owner- 
ship, closings  of  theaters  whether 
temporary  or  permanently,  and  open- 
ings of  new  houses  will  be  duly 
noted. 

The  value  of  such  a  record  be- 
comes apparent.  Data  for  Decem- 
ber is  available,  in  part.  The  first 
reports    follow: 

IOWA 

Changes   in    Ownership 

Ce?tr?i  £ity>  Ia- :  °Pera  House  sold  to  Barley 
&    McGumphey. 

Exline,  Ia:   Star,   Cleo   &  Davis  sold  to  L.   C 
McDonald. 

Fredericksburg,    Ia:    Burg    sold    to    Frank    L. 
Mertz   by   H.    L.    Upham. 

George,    Ia:    Royal    sold    to    C.    W.    Hill     by 
Smith   &    Greenwold. 

Hastings,  Ia:  K.  P.  Hall  sold  to  Verne  Clark 
by  Chas.   Viner. 

Kimballtown,     Ia:     Strand     sold     to     Faaborg 
Bros,    by   Lehr   &   Hulsebus. 

Leeds,  Ia:  Leeds  sold  to  Mrs.  R.  O.   Brownell 
by  Mrs.   A.   Danese. 

Mt.    Vernon,    Ia:    Strand    sold   to   Mr.    Rompt 
by   L.    O.    Hendrix. 

Oelwin,   Ia:    Orpheum  sold  to  East   Iowa  The- 
ater   Co.    by    L.    E.    Van    Dolan. 

Palmer,    Ia:    Opera    House    sold    to    Bucking- 
ham &  Loots  by  C.   T.   Nolan. 

(Continued    on    Page    3)  < 

SERVICE  IN   FACT 
AND    NOT    PROMISES 

is 

SERVICE  that  SERVES 


Gov't  Places  '25  Film 
Costs    at    $93,000,000 

(Continued  from  Page   1) 

producing  establishments  in  1925, 
was  $93,636,348,  of  which  $71,488,457 
represented  studio  and  location  ex- 
pense and  $22,147,891  laboratory  ex- 
pense. Reports  from  97  establish- 
ments for  1923  showed  a  total  pro- 
duction cost  of  $86,418,170,  comprised 
of  $63,517,692  studio  and  location  ex- 
pense and  $22,900,478  laboratory  ex- 
pense. The  1925  reports  included  72 
establishments  in  California,  18  in 
New  York,  eight  in  Illinois,  eight 
in  New  Jersey,  four  in  Ohio,  three  in 
Michigan,  three  in  Pennsylvania, 
three  in  Pennsylvania,  three  in  Wash- 
ington, and    13   in  eight  other  states. 

Analysis  of  the  reports  received 
showed  5,945  salaried  officers  and 
employes  engaged  in  production  in 
1925,  against  3,496  in  1923,  and  an 
average  of  5,573  wage  earners, 
against  6,408.  Wage  earners  include 
carpenters,  prop  makers  and  all  sim- 
ilar skilled  and  unskilled  labor;  sal- 
aried employes  cover  all  talent,  cleri- 
cal, directional  and  managerial  po- 
sitions. 

The  figures  show  $35,950,778  paid 
out  in  salaries  and  $13,065,756  in 
wages  in  1925,  a  total  of  $49,016,534 
against  $38,425,472  in  1923;  mate- 
rials, including  raw  stock,  fuel  and 
power,  etc.,  $33,258,369  in  1925 
against  $30,656,770  in  1923;  and  pay 
ments  for  contract  work,  $5,368,59.' 
in  1925  against  $1,608,666.  In  re- 
spect to  contract  work,  however,  it 
is  pointed  out  in  the  bureau's  report 
that  many  studios  are  rented,  togethei 
with  the  necessary  electric  power, 
stage  settings,  labor  and  minor-role 
actors,  and  there  is  some  doubt  as  to 
whether  the  1923  payments  were  ac- 
curately reported. 

The  difference  of  $5,992,853  be- 
tween the  total  cost  of  production 
and  the  sum  of  the  items  for  salaries 
wages,  cost  of  materials  and  pay- 
ments for  contract  work  is  made  up 
of  miscellaneous  items  such  as  story 
costs,  home-office  overhead,  stars' 
expenses,   insurance,  etc. 


A  nd  That's  That 


By  PHIL  M.  DALY 


EILEEN   PERCY   is   now   play 
an   authentic   mother   role.     Ml 
Percy,  who  off-screen  is  Mrs.  Ulr 
Busch,  has  a  new  seven  and  one-h  | 
pound  son. 


Side  Agreement  Holds 

Philadelphia — Although  the  stipula- 
tion for  a  reduction  of  rental  on  38 
pictures,  appeared  in  but  one  of  four 
contracts  signed  by  the  Bijou,  Mil- 
ton, with  Famous,  the  arbitration 
board  has  ruled  that  the  side  agree- 
ment made  on  the  other  contracts  is 
binding.  As  a  result,  the  exchange 
must  grant  a  25  per  cent  reduction 
on  the  four  contracts. 

The  theater  contracted  for  38  pic- 
tures, including  "The  Ten  Command- 
ments," "That  Royle  Girl"  and 
"Cobra,"  which  latter  three  were  list- 
ed on  individual  contracts.  The  re- 
duction stipulation  was  embodied 
only  in  the  35  picture  contract,  but 
the  exhibitor  declared  the  agreement 
covered  all  the  pictures.  The  exchange 
had  refunded  $723,  after  proof  of 
losses,  and  now  must  pay  the  balance 
of  $250.24,  under  the  decision. 


First   National   has    had    two 
christenings.    Ernest  Gillen  will  n 
be  credited  as  Donald  Reed,  and  £ 
O'Neill  will  resume   her  silvershi 
career  as  Kitty  Kelly. 


Schleger  Joins  Tiffany 

Albany — Joseph  S.  Schleger,  for- 
merly with  Associated  Exhibitors, 
is    now    with    Tiffany    as    booker. 


The  Biblical  quotation,  "Many  ; 
called  but  few  are  chosen,"  certaii 
applies  to  a  casting  office.  Direcl 
E.  Mason  Hopper  corraled 
blonde  examples  of  pulchritude 
casting  "The  Night  Bride"  and  fina 
picked  Constance  Howard  as  winit 
of  the  elimination  contest. 


//  the  love  scenes  in  "Wings" 
not  ring  true,  then  it  isn't  the  fat 
of  Jobyna  Ralston  and  Richard  A 
len.      They      are    going    to    face 
preacher  Feb.    10    and   not  for  t 
entertainment  of  film  fans  either. 


Although  it  wasn't  part  of  the  & 
Laemmle  60th  Birthday  celebratic 
P.  D.  Cochrane  has  become  a  gran 
father,  a  son  having  been  born  to  I 
daughter,  Mrs.  James  Callahan 
Washington,    D.    C. 


i! 


"Missing  Safe"  Suit  Dismissed 

Because     the     stolen     safe     of    til 
Rivoli,  Newark,  could  not  be  locate 
the    Vailsburg    Amusement    Co.    w.' 
unable  to  prove  "felonious  entry,"  .'J 
required   by   its   burglary   policy,  at 
the    firm's    suit    against    the    Fideli 
&    Deposit    Co.,    has    been    dismiss*, 
by  the  Appellate  Term  of  the  Supren 
Court. 


Gets   Possession  of  Theater 

Red    Bank,    N.    J.— J.    Clark    Coi1;' 
over,  owner  of  the  Strand,  has  take1 ' 
possession    of    the    theater    and    par' 
locked    it,    prior    to    reopening   undc' 
his   management.      He   recently   inst!I 
tuted   ouster   proceedings   against  trlBV 
Burns    &    Schaffer    Amusement    Cc 
when   $2,500   in   rent   declared   to  b   ( 
due  was  not  paid.     A  deposit  of  $20  ; 
000,  posted  as   security   for  rent,  ha i;; 
been  declared  forfeited. 


Carlos   Sues  A.   E. 

Abe    Carlos    has    filed    suit    in   thf 
Supreme     Court     against     Associate  I 
Exhibitors  to  recover  $3,750,  and  ha*' 
obtained  an  attachment  on  the  grouajH 
that  the  defendant   is   a  foreign   cor*!' 
poration.     Carlos  alleges  he   made   ] 
contract    with   the   defendant   for  th"1 
delivery     of    a     film,     "The     Flyini 
Mail," 'for  $15,000,  of  which  he  wa|, 
to  get  half  in  cash  and  the  remainde    , 
in  notes. 


Nine    For    James    Circuit 
Columbus,  Ohio — Expansion  of  th 
James   Amusement   Enterprises  hav 


resulted    in    the    acquisition    of    tw> 


more  local   houses,   the   Eastern   an4 
the    Clinton,    and   plans   for   a   $300,' 
000   house    seating    1,800.     This   will 
give  the  circuit  nine  theaters,   all  i: 
Columbus. 


THE 


Thursday,  January  20,   1927 


frcpUit 


DAILY  TIPS  WHICH  MEAN  DOLUBS  FOB  SHOWMEN 


'i     "The  Phantom  of  the   Opera" 
(Universal) 

!  Never  before  had  Italy  seen  such  a 
|  ign  as  was  erected  on  the  Corso 
\  j'ttorio  Emanuele,  Turin's  main 
loroughfare.  It  was  more  than  100 
>et  high  and  consisted  of  more  than 
000  lamps.  First  appeared  a  rota- 
ng  circle  of  lamps  in  various  colors, 
len  below  in  red  lights,  the  structure 
f  the  opera  house.  Surmounting  the 
hole  was  the  figure  of  the  "Phan- 
im"  himself,  etched  out  of  the  dark 
^y  in  green  bulbs. — Cine  Palazzo, 
urin,  Italy. 


'To    Bob 


"Sparrows" 
(United  Artists) 
Local    newspaper    ran    a 

Not  to  Bob"  essay  contest,  and 
lened  with  a  two-column  front-page 
ading  and  story,  followed  by  con- 
ious  publicity  for  five  days.  Each 
Dry  carried  the  name  of  the  theater, 
Cture,  and  play  dates.  All  persons 
ere  eligible  to  compete  and  could 
ike  either  the  affirmative  or  the 
gative  side  of  the  question. — C.  T. 
inn,  Colorado,   Pueblo,   Colo. 


«J 


j 


"We're  in   the   Navy  Now" 
(Paramount) 

A  bath  tub  on  a  four-wheeled  plat- 
m  was  towed  all  over  city  by  Ford 
adster.  Alongside  were  two  sailors 
white  uniforms;  one  playing  a 
rinet  and  the  other  a  saxophone. 
le  Ford  had  stationary  discs  on 
:h  wheel  which  permitted  the  paint- 
;  of  Wallace  Beery  and  Raymond 
itton  pictures  on  them.  Signs  on 
th  sides  were  hung  on  the  run- 
ig  boards;  the  signs  reading, 
re're  in  the  Navy  Now."  A  naval 
n  was  borrowed  for  the  lobby.  As 
theater  was  unable  to  obtain  any 
preservers  in  town,  cut  them  out 
compoboard  and  had  them  air- 
ished  to  give  them  a  round  appear- 
:e.  With  the  addition  of  a  huge 
■out  of  Beery  and  Hatton  over  the 
c  office. — Walter  League,  Victory, 
!nver. 


College  Night 

THE  Exploitation  Section 
of  the  1927  Film  Year 
Book  soon  to  be  issued  is 
crowded  with  practical 
showmanship  stunts  for 
every  form  of  publicity.  It 
will  become  the  exhibitor's 
permanent  exploitation 
manual  throughout  the 
year.  Every  stunt  a  proved 
puller  at  the  box-office. 
Here  is  one: 

If  there  is  no  college  in 
town,  this  special  night  can  be 
worked  with  the  high  school 
just  as  effectively.  Outside  the 
screening  of  the  pictures,  turn 
your  program  over  to  a  com- 
mittee of  the  students.  Under 
your  supervision  they  can  build 
a  fine  evening's  entertainment 
with  their  glee  club,  dancing 
numbers,  and  school  orchestra 
or  band.  Decorate  theater 
front  and  lobby  with  banners 
and  pennants. 


Censors  Laud  Improvements 
lloomfield,  N.  J.— Of  the  1,040  pic- 
s  passed  on  during  the  last  six 
Jbths  of  1926  by  the  Bloomfield 
Bird  of  Censors,  but  35  were  re- 
Med  and  95  questioned,  says  a  re- 
ft made  by.  the  board,  emphasizing 
tl  improvement  made  in  standards. 
*  report  also  called  attention  to  the 
■d  declared  still  to  exist  for  a 
jfcrent  type  of  shows  for  children. 
»  board  praises  the  co-operation 
«nded  by  the   Royal  management 


Clergymen  Organizing 
To  Keep    Blue    Law 

(Continued  from  Page   1) 

pointed  to  take  charge  of  the  organ- 
ization   work. 

An  interesting  situation  has  de- 
veloped at  Hackensack  where  the 
Ministerial  Union,  in  a  sense,  has 
"thrown  a  monkey  wrench"  into  the 
plan  of  major  clerical  organization 
The  union  has  adopted  a  resolution 
urging  local  option  to  decide  the 
Sunday  shows  question,  thus  adopt- 
ing the  attitude  taken  by  the  com- 
mittee which  is  submitting  a  report 
to  the  Assembly. 

The  resolution  expresses  the  "con- 
viction that  commercialized  amuse 
ment  of  any  kind,  whether  under  the 
cover  of  benefits  of  philanthropic  or- 
ganizations or  not,  is  contrary  to  the 
spirit  and  purpose  of  the  Lord's  Day." 

Adopts  Double-Feature  Policy 

Beginning  Sunday  the  Fox  Acad- 
emy of  Music  will  adopt  a  double- 
feature  policy.  J.  Maxwell  Joice  has 
become    director  of   publicity. 


hnsing  Managing  Omaha  Houses 
llmaha — Charles    Mensing,    former 

^•eral  manager  for  the  Ascher  ar- 
il in  Chicago,  has  assumed  manage- 

mit  of  the  Sun  and  Moon    operated 

b  World   Realty. 


Costa  Buys  K.  C.  Theater 

ansas  City— George  A.  Costa  has 

';"P  :hased   the   Indiana,   41st   and   In- 

Ave.      He    formerly    operated 


Mayfield. 


Tied  for  Basketball  League  Lead 

Fox  and  Consolidated  are  tied  for 
first  place  in  the  Basketball  League, 
just  organized  by  the  M.  P.  Athletic 
Ass'n,  each  team  having  won  one 
game. 


Klein  on  Tour 

Joseph  Klein,  recently  appointed 
field  representative  for  Columbia,  is 
touring  the  South  and  Middle  West 


Agnes  Johnston  Back  at  Work 

Los  Angeles  —  Agnes  Christine 
Johnston,  writer,  has  returned  to  M- 
G-M  studios  and  will  commence  work 
shortly. 


"Good  Service"  Cantor's  Next 

Los  Angeles — Following  "Special 
Delivery"  Famous  will  star  Eddie 
Cantor  in  "Good  Service." 


8  More  States 


(Continued  from  Page   1) 
Geneva.  Ala:  Arcade,  sold  to  Mrs.  Ida  Coe  by 
A.    C.    White. 

Closings 

Aliceville,    Ala:    Pastime    (temporary). 

ARIZONA 
Changes  in   Ownership 

Pima,    Ariz:    Pima,    sold    to    L.    F.    Long    by 

Martin    Lay-ton. 
Stafford,    Ariz:    Stafford,    sold    to    L.    F.    Long 

by   Martin   Layton. 
Thatcher,  Ariz:   Thatcher,   sold  to  L.   F.    Long 

by    Martin   Layton. 

COLORADO 
Changes  in   Ownership 
Boulder,    Colo:    State,   sold   to    A.    G.    Diez. 
Eads,   Colo:  La   Cinema,  sold  to  J.   C.   Lang. 
Closings 

Firestone,    Colo:    Amusement    Hall. 
Grover,    Colo:    Amusement,    G.    B.    Dyer. 
Sanford,    Colo:    Star,    W.    R.    Morgan. 
Stratton,    Colo:    Majestic,   Shields    &   Storey. 

IDAHO 
Changes   in   Ownership 

Mackay,    la:    American,    sold    to    Mrs.    G.    B. 
Dickinson  by  Steve  Murgic. 

Closings 

Bellevue,    la:    Park,    McKercher    Bros. 

Calumet.    la:    Opera  House. 

George,    la:    Royal. 

Hospers,    la:    Community. 

Ireton,    la:    Legion. 

Lester,    La:    Opera    House. 

Mackay,   la:   Liberty,   Mrs.  G.   B.   Dickinson. 

Re-Openings 

Challis,     la:     Challis,     Rodger    Brasseur 

New  Theaters 

Clarinda,  la:  Movie.  Frank  Pennington, 
owner. 

LOUISIANA 

Changes  in   Ownership 

W.    Monroe,    La:    Palace,    sold    to    Mrs.    Mary 

Cox  by   Timothy   Newell. 
I.ecompte,    La:    Rialto,    sold   to    VV.    L.    Brown 

by  H.   C.   Chandler. 
Vivian,    la:    Solley,    sold    to    W.    W.    Page    by 

C.    M.   Solley. 
Gonzales,   La:   Bourciue,  sold  to  Mrs.  F.  Bour- 

que  by    Sam    Pasqua. 

Closings 

Melville,    La:    Star. 

Oil  City,  La:  High  School  Theater  (tempor- 
ary). 

MARYLAND 
Changes  in   Ownership 

Baltimore,  Md :  Brodie,  sold  to  R.  Soltz  by 
J.    Brodie. 

Baltimore.  Md :  Pennington,  sold  to  Hutch- 
ins   &  McDonald  by  Mr.  Tunick. 

Berlin,  Md :  Globe,  sold  to  Quillen  &  Chand 
ler  by   F.    H.    Bartlett. 

Onancock,  Md:  Auditorium,  sold  to  Twyford 
&    Twyford    by    Lewis    &    Scott. 

Re- Openings 

Frederick,    Md :    Stanley    Crandall    chain. 
Baltimore,    Md:    Valencia,    Loew's   chain. 

NEW  MEXICO 
Changes  in   Ownership 

Des    Moines,    N.    M. :    Liberty,    sold    to    L.    J. 

Gusler. 
Greenville,     N.     M. :     Arcade,     sold    to     L.     J. 

Gusler. 
Hagerman.    N.    M. :    High    School,    sold    to    R. 

P.    Morrison. 

WYOMING 
Changes  in    Ownership 

Grass    Creek,    Wyo:    Ohio    Amusement    Hall. 
Lusk,    Wyo:    Garden,    sold    to   J.    M.    Bishop. 


EDWARD  G.  JOSEPH 
HAROLD  J.  COHEN 


Theatre  Insurance 
Mortgages 

New  England  Money  Now 
Available 


201 

West 

49th 

Street" 


Phones 
Circle 
0206 
9964 


Do  You  Know 

=  9      ■ 


'JHAT  the  production,  dis- 
tribution and  exhibition 
of  motion  pictures  in  the 
United  States  gives  regular 
employment  to  over  300,000 
men  and  women? 


Rankin  Exploiting  "The  General" 
John    W.    Rankin    is   the   third    ex- 
ploitation man  employed  to  put  over 
"The    General,"    Buster    Keaton    pic- 
ture, his  territory  being  the  Far  West. 

Smith  Returns  to  New  York 
Cresson  E.  Smith,  United  Artists 
sales  manager  for  the  Midwest,  has 
returned  to  New  York  after  a  two 
weeks'  trip  to  Indianapolis.  Detroit 
and  Cleveland. 


Kizia  Heads  Dramatic  Society 

Frank  Kizia  has  been  elected 
president  of  the  Fox  Dramatic  So- 
ciety, which  will  present  "The  Maker 
of  Dreams,"  a  one-act  play,  and  a 
mystery  show,  "A  Night  in  An  Inn" 
during  January. 


Sued   Over  Two  Features 

Cleveland— Harry  A.  Lande  of  the 
Lande  Film  Co.  and  M.  N.  Horo- 
witz are  named  in  a  $25,000  damage 
suit  by  Walter  E.  Chilo,  theatrical 
promoter  in  common  pleas  court  in 
Cincinnati.  Chilo  claims  in  his  peti- 
tion that  Lande  and  Horowitz  tried 
to  shift  the  responsibility  for  uncen- 
sored  picture  movies,  "Red  Kimona" 
and     "Social     Hygiene"     upon     him. 


(TW^TS  (TVJvNTS  (TW^D 


CLUB 
MIRADOR 

"  "■  the  New  York  rendezvous 
of  celebrities  of  the  Stage  and  Screen 

cTVW  Presenting 

Europe's  Most  SpectacuUxr'.Dancers 

SIMMES 
and  BABETTE 

Direct  from  a  sensational  tour 
of  the  Continent  and  Riviera 
and  a  record-breaking  run  with 
No,  No  Nannette"  in  London. 
Appearing  nightly 

also 

JOHNNY  JOHNSON'S 

CLUB  MIRADOR 

ORCHESTRA 

Third  Successive  Season 

E.  Ray  Goetz,  ^Managing  'Director 
200  W.  51st  St.,  N.  Y.-Circle  5106 


*! 


-J*AR^JCTI0NS 


A1      NATHANSON     Jt>ires. 

PRESENTTS 


Visiributed &  HI-MARK,     PRODUCTIONS 

220    WEST     42»ND     STREET,        NEW    YORK   CITY 


^NEWSPAPER 

qSfiimdom 


ALL  THE  NEWS 
ALL  THE  TIME 


VOL.  XXXIX     No.  18 


Friday,  January  21,   1927 


Price  5  Cents 


The  Roxy 

THE  air  is  becoming 
charged  with  excitement. 
Much  is  heard  of  this  and 
of  that  in  connection  with  the 
new  Roxy.  Of  all  the  interest- 
ing whispers,  one  seems  defi- 
nite :  that  the  theater  will  open 
in  early  March. 

It  is  an  assured  fact  that  the 
night  will  be  a  brilliant  one.  For 
Roxy,  it  will  mark  the  culmina- 
tion of  many  years  of  dreaming. 
This  is  no  new  idea  for  him,  this 
mammoth  theater  in  the  heart 
of  New  York.  But  there  is  em- 
bodied in  its  erection  something 
further  than  the  personal  grati- 
fication which  Roxy  will  feel. 
His  edifice  will  place  exhibition 
standards  on  a  higher  and  even 
more  dignified  plane. 
Whisperings 

We  say  this  because  of  the  many 
things  which  reach  our  ears.  We 
hear,  for  instance,  that  in  lightings, 
startling  yet  withal  dignified  effects 
(will  be  secured.  We  hear  that  in 
service  for  patrons  and  in  aids  for 
Itheir  comfort  an  acme  of  perfection 
untouched  until  now  will  be  attained 
and  maintained.  Further,  it  is  in- 
timated that  in  decorations,  in  color 
•schemes   and   in   all   of   those   embel- 

Jishments  which  enter  into  the  per- 
ect  theater,  the  Roxy  will  prove  un- 
isual. 
More  than  that  comes  to  our  at- 
tention. The  ushers  will  be  college 
men,  it  is  said.  Chimes  worth  a  neat 
sum  as  thousands  are  measured  will 

Eurnish    an    atmosphere    of    spiritual 
nd    restful    quality.      Three    organs, 
hot  one,  will  be  utilized.     A  perman- 
nt  ballet  of  50;  an  orchestra  of  110; 

chorus  of  100— all  of  these  features 
re  to  be  associated  with  the  new 
ouse. 

Ambitions 

Roxy  is  determined,  too,  that  his 
heater  shall  prove  the  common  meet- 
ng  place  of  the  arts — an  institution 
^ynlpathetically  and  intelligently  con- 
lucted  wherein  the  older  art  forms 
nay  meet  the  newest — the  motion 
jicture. 

He  is  determined  that  his  theater 
^hall  be  different  from  the  present 
:ype  of  motion  picture  theater.  Of 
lis  ambitions  in  detail,  he  will  not 
alk.  He  assumes  the  stand  that  the 
:ompleted  project  must  carry  its  own 
uessage.  Ajt  the  same  time,  he  ex- 
presses the  anticipation  that  the  plans 
le  has  made  will  bring  to  New  York 
md  to  the  industry  in  general  a  new 
iote  in  the  construction  and  opera- 
ion   of  de   luxe  theaters. 

K  ANN 


N.Y.  CENSOR  DELETIONS 
TOTAL  1^277  IN  1926 

Receipts    Of    Commission 

Totaled    $1,027,751, 

Report  Shows 

Albany — A  total  of  1,277  elimina- 
tions from  motion  pictures  submitted 
to  the  M.  P.  Commission,  were  made 
during  the  past  year,  according  to 
the  annual  report  filed  by  the  Com- 
mission with  Gov.  Smith.  Elimina- 
tions were  made  to  the  extent  of  507 
on  the  grounds  that  the  scenes  tended 
to  incite  to  crime,  442  eliminations, 
were  labeled  inhuman,  while  152  cuts 
were  made  because  of  indecent 
scenes. 

There  were  141  eliminations  by  the 
commission  due  to  scenes  of  an  al- 
leged immoral  nature,  while  alleged 
(Continued  on  Page  4) 


Repeal  Sought 

Albany,  N.  Y. — Abolition  of  state 
censorship  is  provided  for  in  a  bill 
introduced  yesterday  in  the  Assembly 
by  Assemblyman  Louis  A.  Cuvillier, 
of  New  York  City.  The  measure  is 
aimed  to  repeal  Chapter  715  of  the 
laws  of  1921,  which  created  the  cen- 
sor commission.  Under  its  provi- 
(Continued    on    Page    2) 


Minnesota 

December  changes  in  the  Minne- 
sota theater  field  reported  to  THE 
FILM  DAILY  in  the  latest  of  its 
reports  secured  through  arrangement 
with  the  Film  Boards  of  Trade  fol- 
low: 

MINNESOTA 

Changes   in   Ownership 

Albany,    Minn:    Winters,   sold   to    Nobert    Win- 
ter   by    Jerry    Wertin. 
Belle     Blain,     Minn:     State,     sold     to     H.     H. 
(.Continued    on    Page    2) 


Using  Noiseless  Camera 

Los  Angeles — A  Mitchell  camera, 
called  noiseless,  is  being  used  by 
Warner  Bros,  in  filming  "Bitter  Ap- 
ples." It  is  an  innovation  introduced 
by  Hal  Mohr,  cameraman,  who  has 
signed  a  long-term  contract  with  the 
company.  With  accessories  it  costs 
$5,000. 


Theater  On  Cruise  Ship 

The  Franconia,  now  on  a  world 
cruise,  has  a  theater  aboard  in  charge 
of  Warners.  Frank  Heatley,  form- 
erly connected  with  the  old  Vitagraph 
Co.,  is  in  charge   of  projection. 


Some  Other  Records 

Engagements  of  the  out- 
standing long-run  pictures  of 
the  last  decade  were  as  fol- 
lows: No.  of  Weeks 

Way  Down  East 43 

The   Birth   of  a   Nation 44 

Ben-Hur    51 

The   Covered  Wagon    59 

The  Ten  Commandments..   61 


British  Alliance 

London — Perfecting  of  a  close 
working  arrangement  between  the 
two  companies  has  been  completed 
through  election  of  John  Maxwell, 
chairman  of  Wardour,  to  the  board 
of  British  National  Pictures.  He  will 
proceed  with  production  of  British 
National  Films,  which  are  to  be  dis- 

(Continued    on    Page    2) 


Erich  Pommer  Quits 

Hollywood — The  contract  between 
Famous  and  Erich  Pommer  has  been 
terminated  through  mutual  agree- 
ment.    His  post  will  be  discontinued 

Pommer  came  to  this  country  eight 
months  ago  as  supervisor  of  produc- 
tions. Famous  states  that  his  de- 
parture from  its  organization  is  en- 
tirely  friendly. 


Changes  At  Tiffany 

Tiffany  has  made  several  changes 
in  its   personnel. 

William  P.  Schram  has  become 
manager  of  the  contract  and  sales 
promotion  departments.  Harry  Gold- 
stein, who  has  been  with  the  Frank- 
(Cotitinued    on    Page    5) 


200  to  Attend 

Two  hundred  delegates  represent- 
ing about  20  states  will  attend  the 
third  annual  motion  picture  confer- 
ence opening  at  the  Waldorf-Astoria 
Jan.  27  under  the  auspices  of  the  Na- 
tional Board  of  Review.  Additions  to 
the  program  at  the  luncheon,  planned 
(Continued  on  Page  4) 


$1,500,000  Bronx  Theater 

A  $1,500,000  theater  will  be  erected 
by  the  Efficient  Building  Corp.  at 
Burnside  Ave.,  near  Anthony  Ave., 
the    Bronx. 

Universal  Starting  Serial 

Los  Angeles — Universal  will  put 
"Tracked  by  Scotland  Yard"  a  serial, 
into  production  late  this  month,  with 
Robert  F.  Hill  directing.  Arthur 
Henry  Gooden  and  George  Morgan 
are  doing  the  script.  William  Lord 
Wright  will  supervise. 


a 


BIG  PARADE"  IN  NEW 
WORLD  RECORD  JAN.  24 


61-Week  Run  Mark  Set  By 

"Ten  Commandments"  to 

Be  Topped 

"The  Big  Parade"  on  Jan.  24  will 
establish  a  new  world's  long  run  rec- 
ord, when  it  begins  its  sixty-second 
week  at  the  Astor.  The  picture  pre- 
viously had  topped  all  records  in  at- 
tendance and  gross  in  its  sensational 
run  at  the  theater,  where  it  opened 
Nov.  19,  1925.  The  previous  record 
was  held  by  "The  Ten  Command- 
ments," which  ran  61  weeks  at  the 
Cohan  and  Criterion. 

Up  to  Jan.  16,  "The  Big  Parade" 
had  grossed  $1,179,023  at  the  Astor, 
maintaining  a  consistent  box  office 
strength  which  indicates  that  the  pic- 
ture will  run  many  more  months  at 
the  theater. 

During  the  past  year  it  is  estimated 
(Continued    on    Page    5) 


Row  At  Dickinson 

Lawrence,  Kan.— Suit  for  $9,879.50 
damages  and  costs  and  a  continuous 
judgment  of  $115  a  month  has  been 
instituted  by  the  local  Odd  Fellows 
Lodge  against  Glen  W.  Dickinson, 
the  Midland  Theater  &  Realty  Co.  of 
Kansas  City  and  others.     The  action 

i Continued    on    Page    5) 


A.  M.  P.  A.  Sick  Fund 

Announcement  was  made  at  the 
A.  M.  P.  A.  luncheon  yesterday  of  a 
committee  comprising  Bert  Adler, 
chairman;  Victor  Shapiro  and  Glen- 
don  Allvine  to  have  charge  of  a  per- 
manent sick  fund. 

Principal  among  the  guests  was 
Bernarr  Macfadden,  head  of  True 
(Continued    on    Page    5) 


$500,000    House    For    Stanley 

Philadelphia— A  $500,000  theater  to 
be  known  as  the  Manor  will  be  erect- 
ed on  Chester  Pike,  between  Darby 
and  Chester,  at  Norwood,  by  the 
Stanley  Co.  The  house  will  seat 
1,500;    construction   starts   at   once. 


Daylight  Saving  Bills  Up 

Albany — Two  bills  have  been  in- 
troduced providing  for  the  fixing  of 
dates  for  daylight  saving  throughout 
the  state.  May  15  to  Sept.  15  is  the 
period   provided   for  in   the   measure. 


Sedgwick  Gets  New  Contract 

Culver  City — Edward  Sedgwick 
has  signed  a  new  long-term  contract 
with  M-G-M. 


f<2^ 


DAILY 


Friday,  January  21,   1927 


MHMBBHE 

^M£WSCaPER 
l^FILMDOM 


aw"*-* 


ALLTHE  NEWS 
ALLTHE  TIME 


Vol. XXXIX  No.  18     Friday,  Jan. 21.  1927    Price5Cents 


JOHN  W.  ALICOATE 


.Publisher 


Published  daily  except  Saturday  and  holidays 
at  1O50  Broadway,  New  Y'ork,  N.  Y.,  and 
copyright  (1927)  by  Wid's  Films  and  Film 
Folk,  Inc.  J.  W.  Alicoate,  President  and 
Treasurer;  Maurice  D.  Kami,  Editor;  Don- 
ald iM.  Mersereau,  Business  and  Advertising 
Manager;  Ralph  Wilk,  Traveling  Represen- 
tative. Entered  as  second-class  matter  May 
21,  1918,  at  the  post-office  at  New  York. 
N.  Y.  under  the  act  of  March  3,  1879. 
Terms  (Postage  free)  United  States,  outside 
of  Greater  New  York,  $10.00  one  year;  6 
months,  $5.00;  3  months^  $3.00.  Foreign 
$15.00  Subscribers  should  remit  with  order. 
Address  all  communications  to  THE  FILM 
DAILY,  1650  Broadway,  New  York.  N.  Y. 
Phone  Circle  4736-4737-4738-4739.  Cable  ad 
ires«:  Filmday,  New  York.  Hollywood, 
California — Harvey  E.  Gausman,  Ambassa- 
dor Hotel:  'Phone,  Drexel  7000  and  Wash 
ington  9794.  London — Ernest  W.  Fredman 
The  Film  Renter,  58,  Great  Marlborough  St.. 
London,  W.  I.,  Paris — La  Cinematographs 
Franraise,    5,    Rue   Saulnier. 


Financial 


Warner  trade,  in  both  stock  exchange  and 
curb  issues,  picked  up  notably  over  the 
lethargy  of  the  past  week,  the  "A"  turning 
over  14,300  shares  to  a  %  rise.  The  curb 
stock  changed  hands  to  the  extent  of  8,500 
shares  without  a  change  in  price.  Otliei 
stocks  in  the  entirety  were  comparative!} 
quiet,    the    market    generally    holding    its    own. 


Quotations 


High     Low  Close  Sales 

Am.    Seat.    Vtc 44         44  44  100 

*Am.    Seat.    Pfd 44j£       

*Balaban  &  Katz 63<4 

»Bal.   &  Katz  Vtc 7354  .'... 

Eastman   Kodak   . .  .13234   132J4  132J4  100 

Famous   Players    ...112        111  111  2  100 

Fam.     Play.    Pfd..    122        122  122  100 

Film    Inspect Sy2       5  SlA  200 

♦First    Nat'l.    Pfd 98 

Fox    Film    "A" 69J4     69  69  1,000 

Fox    Theaters    "A".    22          21%  22  1,300 

"Intern'l    Project 10%  .... 

Lr.ew's,     Inc 48%      48K  4854  400 

Metro-Gold.   Pfd...   25%     25%  25%  200 

M.    P.    Cap.    Corp..    13          13  13  300 

Pathe    Exch.    "A"..   42%     42  42  300 

Paramount     B'way.  .100%    100  100%  51 

ttRoxy    "A"     30         28  

ttRoxy    Units     34          31  

ttRoxy    Common    .  .      9%        9  

Skouras     Bros.     ...   47         47  

*Stan.    Co.    of    Am 88  .... 

Trans-Lux   Screen    .      8 

♦Univ.    Pict.    Pfd 

•Universal    Pictures    .... 
Warner    Pictures...    33 
Warner   Pict.    "A".   42  J4 

*  Last    Prices    Quoted 
••   Philadelphia    Marke"t 


8  8         1.200 

....  9854       .... 

40  

3054  31%     8,500 

40%  41%    14,300 

tBond  Market 

tt  Bid  and   Ask 


Meehan    Here 
J.  Leo  Meehan,  F.B.O.  director,  is 
in  New  York  for  a  conference. 


Hess  Back  From  Europe 
Gabriel    Hess    of    the    Hays    office 
has  returned  from  a  trip  to  Europe. 


Laemmle    Buys    Ince    Estate 
Hollywood — Carl      Laemmle      has 
purchased  the  Ince  estate. 


Warner   Coming   East 
Jack  L.  Warner  is  expected  in  New 
York    soon    from    the    Coast    to    dis- 
cuss next  season's  productions. 


Minnesota 


{Continued  from  Page   1) 

Sisterraans    by    L.    F.    Heitzig. 
Ilanley    Falls,    Minn:    Community,    sold    to    C. 

H.    Ristvedt,    by    R.    N.    Johnson. 
Lake    Crystal,     Minn:     Cozy,    sold    to     R.     G. 

Lenzinger     by    John     Pesava. 
Madelia.    Minn:    Star,    sold   to    L.    F.    Heitzig 

by    M.    Hoffman. 
Park     Rapids,      Minn:      Auditorium,      sold     to 

John    L.    Kruse   by    H.   Houghton. 

Closings 

Bethel,    Minn:    M.   W.   A.    Hall. 

Big    Falls,    Minn:    Grand. 

Binford,    Minn:    Lyric. 

Bird    Island,    Minn:    Crystal. 

Bronson,    Minn:    Movie. 

Buffalo    Lake,    Minn:    Auditorium. 

Callaway,    Minn:    Sewall. 

Claremont,    Minn:    Opera    House. 

Cook,    Minn:    Comet. 

Cotton,    Minn:    Yeoman    Lodge. 

Cromwell,   Minn:    Opera   House. 

Dodge    Center,    Minn:    Opera    House. 

Duluth.    Minn:    State. 

East   Chain,    Minn:    Blue   Star. 

Edgerton,    Minn:    Clifford. 

Erskine,    Minn:    Star. 

Granada,    Minn:    Blue    Star. 

Hanley    Falls,    Minn:    Community. 

Hartland,    Minn:    Opera    House. 

Houston,    Minn:    State. 

Karlstad,    Minn:    Karlstad. 

Kensington,    Minn:    Star. 

Kimball,   Minn:   Zenity. 

Kennedy,     Minn:    Woodman     Hall. 

Linsmore,    Minn:    Royal. 

Lynd,    Minn:    Community. 

Marble,    Minn:    Legion. 

Mentor,     Minn:     Movie. 

Menagha,   Minn:    Photoplay. 

Meriden,    Minn:    Movie. 

Minneapolis.    Minn:    Aster,    Garden. 

Minneiska,    Minn:    Commercial    Club. 

Motley,    Minn:    State. 

New    Richland,    Minn:    Faust. 

Northome,    Minn:    Scenic. 

Oslo,    Minn:    Lyric. 

Paynesville,    Minn:    Ideal. 

Plainview,    Minn:    Opera    House. 

Rushmore.    Minn:     Movie. 

Russell,    Minn:    Movie. 

St.     Paul,    Minn:     Garrick,    Princess,    Radio. 

St.    Vincent,    Minn:    Movie. 

Strandquist,    Minn:     Movie. 

Taconite,    Minn:    Community    Club. 

Upsala,    Minn:    Auditorium. 


British  Alliance 

{Continued   from   Page    1) 

tributed   in   the    domestic   market   by 
Wardour. 

Pending  reorganization  of  British 
National,  a  management  committee 
of  the  board  is  in  charge.  On  it  are 
George  T.  Eaton,  chairman;  H.  J. 
Hill  and  Maxwell.  Capital  of  the  firm 
is  to  be  increased  with  a  new  stock 
issue  proposed,  underwritten  by  the 
L.  W.  Schlesinger  interests  and  by 
Wardour.  In  addition  to  the  man- 
agement committee,  members  of  the 
board  include  Frank  J.  Farrell,  J.  M. 
H.  Wilson  and  I.  W.  Schlesinger. 


Awaits  Distribution  Plans 
Production  of  more  pictures  by 
True  Story  Pictures  is  contingent 
upon  effecting  of  satisfactory  distri- 
bution arrangements,  Bernarr  Mac- 
fadden   said  yesterday. 


Hawn  In  New  York 

Gavin  Campbell  Hawn  is  in  New 
York  from  Hollywood  in  connection 
with  the  exploitation  of  "The  Beloved 
Rogue,"  John  Barrymore  picture  for 
United   Artists. 


MOVING  PICTURE  THEATRE 
MANAGER  WANTED 

State    experience  and    qualifications 
in  detail. 

Box  M-340  c-o  Film  Daily 

1650  B'way  New  York  City 


Do  You  Know 
=  9  = 


T>HAT  the  United  States 
produces  eighty-seven 
percent  of  the  motion  pic- 
tures of  the  world  and  that 
only  in  Japan  are  more  na- 
tive than  American  films 
shown? 


Schuefftan  Process 

The  Schuefftan  process,  the  inven- 
tion of  a  German  painter  of  that 
name,  by  which  scenery  is  reflected 
on  the  camera  through  mirrors,  thus, 
in  many  instances  obviating  the  use 
of  expensive  setSj  has  been  bought 
by  British  National  Pictures,  Ltd., 
and  will  be  used  in  the  production 
of  the  Dorothy  Gish  picture,  "Mad- 
ame   Pompadour." 

About  a  year  ago,  this  invention 
was  bought  by  Carl  Laemmle,  during 
one  of  his  visits  to  Germany,  and 
successfully  tried  in  Universal  City. 
The  purchase  gives  Universal  the 
studio  rights  to  the  Schuefftan  pro- 
cess in  the  United  States. 
*         *         * 

Supply  Salesmen's  Convention 

The  National  Theater  Supply 
Salesmen's  convention  will  be  held 
at  Chicago  the  week  of  Feb.  15th. 
The  salesmen  throughout  the  coun- 
try will  all  meet  there  for  a  general 
conference. 


Repeal  Sought 

{Continued   from    Page    1) 

sions,  all  papers  and  documents  would 
be  transferred  to  the  state  comptrol- 
ler who  would  be  empowered  to  wind 
up  the  commission's  affairs,  by  July  1. 

"I  always  have  been  opposed  to  t he 
censorship  of  films  as  well  as  all  other 
forms  of  censorship  especially  includ- 
ing theaters."  Assemblyman  Cuvillier 
declared  in  announcing  that  he  plans 
a  strong  campaign  for  passage  of  his 
bill. 

"Censorship  is  an  autocratic  prop- 
osition and  we  arc  provided  with 
ample  laws  to  obstruct  the  showing 
of  objeetional  films  and  also  the 
presentation  of  improper  stage  pro- 
ductions. The  maintenance  of  a  state 
commission  to  censor  films  is  only  to 
provide  some  good  positions  for  a 
few." 


Gates  Resigns  At  Norfolk 

Norfolk — S.   J.    Gates   has  resigned 
as  manager  of  Loew's  State. 


HAL  M^ACH  presents 

Glenn 

TRYON 

^TWO-TIME 

MAMA" 


This  is  a  "Cornerblock"  cut  furnished 
FREE  for  all  Pathecomedies  at  your 
Exchange. 


■fera  trw^T)  <rw<rs  <r^>)Mr7)  crw^T)  crw^  (rwyrss^wscr^ 

Club  Mirador 

the  New  York  rendezvous  of  celebrities  of  Stage  and  Screen 

g^ow  Presenting 

Europe's  Most  Spectacular  Dancers 

SIMMES 

and  BABETTE 

Direct  from  a  sensational  tour  of  the  Continent 
and  Riviera  and  a  record-breaking  run  with  "No, 
No   Nanette"  in   London.     Appearing   nightly 

also 

JOHNNY  JOHNSON'S 
CLUB  MIRADOR  ORCHESTRA 

Third  Successive  Season 

E.  Ray  Goetz,  ^Managing  ^Director 

200  West  51st  Street,  New  York  «  Phone  Circle  5106 


S  <Z^^r^S  (L^4^J>  (L^^fai)  C^W^S  (L^^^»S  (L^^^iXL^X^S 


THE  LEADER 


E 


Covered  Wagon;  Ten  Comand- 
ments;  Pony  Express;  Vanishing 
American;  Behind  the  Front;  Va- 
riety; Padlocked;  Aloma;  Quarter- 
back; Campus  Flirt;  We're  in  the 
Navy  Now. 


I 


1 


Kid  Brother;  It;  Sorrows  of  Satan; 
Casey  at  the  Bat;  Hotel  Imperial; 
Knockout  Reilly;  Glorifying 
American  Girl;  Love's  Greatest 
Mistake;  Special  Delivery;  Zane 
Grey. 


I 


Beau  Geste;  Old  Ironsides;  Rough 
Riders;  Wedding  March;  Metrop- 
olis; Wings;  Barnum;  Beau  Sar 
breur;  Gentlemen  Prefer  Blondes; 
Children  of  Divorce. 


THE 


Advertising 


IN  THE 


Film  Daily 


IS 


READ 


BY   THE 


Buying  Power 


OF  THE 


Film   Industry 

NINE  YEARS  OF 
PROGRESS  AND  GROWING 

BIGGER 

IN  CIRCULATION  AND 
READER  INTEREST 

EVERY  DAY 


Friday,  January  21,   192' 


N.  Y.  Censor  Deletions 
Total  1,277  In  1926 

(Continued  from  Page  1) 
sacriligeous  scenes  accounted  for  35 
eliminations.  This  will  be  the  last 
report  made  by  the  Commission, 
which  was  wiped  out  of  existence 
through  the  reorganization  program 
effective  Jan.  1,  at  which  time  cen- 
soring was  transferred  to  the  De- 
partment   of    Education. 

The  report  contains  many  inter- 
esting phases.  For  instance,  elimi- 
nations were  made  from  a  total  of 
283  films,  while  the  films  reached 
2,250.  There  were  nine  pictures  con- 
demned in  their  entirety.  Only  16 
appeals  were  taken  seeking  a  review 
of  the  pictures  submitted  by  the  en- 
tire   Commission. 

Between  Aug.  1,  1921,  when  the 
Commission  started  to  function,  and 
Jan.  1,  its  receipts  amounted  to  $1,- 
027,751.38.  The  entire  amount  spent 
by  the  Commission  over  this  period 
foots  to  $463,821.86.  The  net  reve- 
nue to  the  state  is  accordingly  $563,- 
929.52.  During  the  past  year  the  net 
revenue  to  the  state  from  the  Com- 
mission  amounted   to   $83,870.64. 

Continuing,  the  report  says: 

"When  the  law  was  passed  providing  that 
all  films  exclusively  portraying  current  events 
or  pictorial  news  of  the  day,  commonly  called 
newsreels,  might  be  exhibited  without  inspec- 
tion by  the  Commission,  it  was  predicted  by 
some  that  under  the  guise  of  such  films  that 
objectionable  pictures  would  be  shown.  It 
is  but  fair  to  state  at  this  time  that  after 
ten  months  actual  experience,  that  not  a  single 
criticism  of  a  news  or  current  event  film  has 
been    made    to    the    Commission." 

The  report  further  states  that  the 
Commission  is  of  the  opinion  that  it 
has  followed  as  liberal  a  course  a; 
has  been  possible.  The  report  states 
that  producers  have  given  their  sin- 
cere cooperation  to  the  Commission 
and  that  very  few  criticisms  have 
been  made  of  pictures  that  have  been 
passed  by  the   Commission. 

"The  work  of  the  Commission,"  says  the 
report,  "has  always  been  handicapped  by  an 
insufficient  number  of  inspectors  in  the  field. 
The  State  Police  have  been  of  great  service 
arid    assistance    in    this    matter    of    inspection. 

The  Commission,  according  to  the 
report,  has  never,  since  it  came  into 
existence,  used  its  entire  appropria- 
tion, and  each  year  has  witnessed  the 
turning  back  to  the  state  treasurer 
of  considerable  amounts.  The  report 
also  states  that  producers  have  al- 
ways shown  willingness  to  make 
changes  or  eliminations  when  ob- 
jectionable scenes  were  called  to  their 
attention.  Further  attention  is  called 
to  the  fact  that  at  no  time  has  the 
Commission  shown  any  favoritism  to- 
ward producers,  but  that  the  pictures- 
have  been  judged  solely  on  their  merit 
and  with  no  attention  paid  to  com- 
panies producing. 

In  conclusion,  the  report  states 
that  if  regulation  is  to  continue  in 
New  York  state,  the  same  recommen- 
dations as  were  embodied  in  the  re- 
port made  in  1925,  are  to  hold  good 
in  so  far  as  the  coming  months  are 
concerned.  The  report  is  signed  by 
Chairman  John  H.  Walrath  and 
Commissioners  Elizabeth  V.  Colbert 
and   Arthur  Levy. 


Acquires    Massachusetts   Theater 

Maynard,  Mass. — Frank  W.  Leon- 
ard has  acquired  the  Rialto.  He  also 
operates    the    Nantasket    at    Hull. 


And  That's  That 


By  PHIL  M.  DALY    — . _^, 

Andres  de  Segurola,  who  is  th 
monocled,  suave  "heavy"  in  "Th 
Loves  of  Sunya,"  has  the  distinctio 
of  having  a  cocktail  named  after  hii 
— but  in  Cuba,  where  he  was  formerl 
impresario  of  the  Havana  Oper 
Co. 


George  Walsh,  who  has  sponsore 
a  mustache,  expects  to  lose  his  of< 
spring    soon   when    the    business   c[ 
his    next    picture,    "The    Broadwa] 
Drifter,"  demands  its  elimination. 


Earl  Rossman  makes  a  lie  out  < 
the  old  adage,  "A  jack  of  all  trade 
and  a  master  of  none."  In  additio 
to  being  a  highly  successful  produce 
he  has  a  reputation  for  newspape 
and  novel  writing  and  now  radi 
broadcasting. 


Had  you  been  born  on  Jan.  17  aw 
lived  anywhere  near  Milwaukee,  yo 
would  have  been  admitted  free  to  th 
Alhambra  on  that  date.  The  rei 
son  is  because  this  Universal  how 
was  celebrating  the  60th  birthday  i 
Carl  Laemmle,  who  began  his  bus  | 
ness  career  in  that  city  and  Oshkosl 


Major  Edward  Bowes  "threw 
party"  the  other  night  and  no  serioii 
casualities  were  reported.  The  affa 
assumed  the  form  of  a  beefsteak  dii 
ner  given  to  members  of  the  Capifi 
organization.  The  wailing  heard  d 
rectly  after  the  repast  was  not  du 
to  indigestion  but  to  the  following  en 
tertainment  in  which  even  the  mus 
Hans  went  in  for  ballet  work. 


• 


- 


\l 


200  to  Attend 

(Continued    from    Pane    1) 

for  Jan.  29,  include  Victor  Shapiri  " 
who  will  speak  on  "Putting  Picture  r. 
Over." 

Thursday    evening,    Jan.    27.   Terr 
Ramsaye  will  speak  on  "The  Histor  : 
if  the  Motion  Picture."     A  composil 
film  assembled  in  historical  sequencjy, 
and  known  as  "Thirty  Years  of  Mo] 
tion   Pictures"  will  be  shown.  i 

Speakers  at  the  conference  session     ' 
will    include:    C.    C.    Milliken    of   thj 
Hays  office,   Eric   Clark,   manager  c 
the      Eastman     Theater,     Rochester; ,,, 
Howard     Dietz,     Roy     W.     Wintor,- 
managing   director   of    Amateur   Cinjfi, 
ema   League;    Harry   Wescott,   direc 
tor    of    public    service    and    educatio- 
of   the    Stanley    Co.;    Mrs.    Robert  j 
Flaherty,    wife    of    the    producer    c 
"Moana." 


Budapest   Publisher   In  N.   Y. 

Alex  Sandor,  publisher  of  "Szin 
hazielet,"  Budapest  motion  pictur 
and  stage  magazine,  is  in  New  York 
He    leaves   early   in    February. 


Theater  For  Phelps,  Wis. 

Phelps,  Wis.— This  communitj 
aided  by  several  Chicago  capitalist 
who  summer  here,  will  erect  a  $40. 
000  theater. 


Carrigan  Leases   Happy  Hour 

Fulton,    N.    Y.— J.    P.    Carrigan  c 
Syracuse  has  leased  the  Happy  Houi 


IV 


THE 


^;  ,Friday,  January  21,  1927 


Wl 


OAiLV 


&xpUtt-Q-G4am& 

DAILY  TIPS  WHICH  MEAN  DOLLABS  FOB  SliOWMEN 


"The   Black   Pirate" 
(United  Artists) 

A  pirate  ship  competition  was  con- 
pted  with  the  cooperation  of  the 
fasgow  Evening  Citizen.  School 
ildren  were  invited  to  color  a  se- 
s  of  pirate  ship  drawings  from  the 
nipaign  hook.  There  was  huge 
response  and  the  three  winning  sets 
->{  pirate  ship  pictures  were  from 
en  year  old  school  boys.  The  win- 
iing  displays  were  used  in  the  lobby 
as  an  added  attraction,  and  drew 
many  hundreds  of  visitors. — Orkney. 
Glasgow,   Scotland. 


"The  Flaming  Frontier" 
(Universal) 

An    Old    Settlers    Reunion    matinee 

it    which   250   men    and   women    over 

■    years    of   age   were    the    guests   of 

he    Arkansas    City    Traveler    opened 

the    run.       Many    of    the    old    people 

lad  not   been   in  a  theater  for  years. 

This   tie-up   arranged   with   the   news- 

)'«    Daper    brought    front    page    publicity 

:or    three    consecutive    days.      Local 

lorists  also  joined  and  donated  flow- 

;rs  for  each  of  the  guests.     The  the- 

i    iter  borrowed   from   a  dealer   an    In- 

iian    blanket    to    which    was    sewed 

hotographs   taken    from    the   picture. 

The    blanket    was    hung    in    the    foyer 

week    before    the    showing    with    a 

ipotlight    trained    upon    it. — John    W. 

'reamer,    Burford,   Arkansas   City. 


had 


"Love    'Em   and    Leave   'Em" 
(Paramount)  • 

A  lot  of  the  girls  at  the  Oklahoma 
!ollege    for     Women     had    cartoons 
ainted    on    their    slickers    with    the 
vords,   "Love   'Em  and   Leave   'Em" 
)rinted  underneath  the  cartoons.  The 
jirls   wearing   the    slickers   got   quite 
i  kick  out  of  the  stunt  and  in  parad- 
ng    the    streets   of   the   city   and   the 
:ollege    campus.    Special   teaser    lines 
re  planted  in  different  parts  of  the 
ocal  newspaper  for  two  days  in  ad- 
vance of  showing. — Clayton  Tunstill, 
tialto,  Chickasha,   Okla. 


Changes  At  Tiffany 


(Continued    from    Page    1) 

n    Film    Co.,    Boston,    for    the    past 

rour   years,   has   been   appointed   spe- 

ial    representative.      He   has   gone   to 

incinnati    to   aid   the   local   exchange 

nanager.    'Marcel  Mekelburg  has  be 

tome  special  representative  connected 

hi    vith  the  Boston  office. 

to 


Tiffany    Changes    Title 

Hollywood — Tiffany     has     changed 

he   title   of   "The   Tiger"   to   "Cheat 

rs".    The  cast  comprises  Pat  O'Mal 

ey,  Helen  Ferguson,  George  Hacka 

home,     Lawford     Davidson,     Claire 

McDowell,      Helen      Lynch,      Hemic 

onklin,  Alphonse  Ethier,   Max  Dav 

dson,     Edward     Cecil     and     William 

3'Brien.      Oscar   Apfel   directed. 

it: 

Abels  Mother  Passes  Away 

Mrs.    J.    Abel,    mother    of    Sydney 

\bel,  formerly  in  charge  of  the   Fox 

breign  department  and  now  connect- 

d  with  United  Artists,   died  yester- 

ay   at   5242    Hyde    Park    Boulevard, 

Chicago.     Mrs.  Abel  had  been  an  in- 

alid  for  many  years. 


"Black  Bottom" 

PLAYING  up  the  latest  dance 
craze,  "Black  Bottom,"  from  vari- 
ous angles  that  extracted  every 
possible  bit  of  publicity  was  the  stunt 
engineered  by  Thomas  H.  James,  man- 
ager of  Loew's  Grand,  Atlanta.  Lee 
Arnold  in  the  headline  act  gave  an 
exhibition  of  the  popular  toe-and-heel 
twister  ,for  two  weeks.  A  tie-up  with 
the  "Atlanta  Georgian"  broke  advance 
publicity,  announcing  instructions  in 
the  new  dance  to  be  given  by  Miss 
Arnold  during  morning  matinees  the 
first  week.  Daily  coupons  in  the  news- 
paper entitled  the  holder  to  free  ad- 
mission and  instruction.  A  special 
film  made  by  M-G-M.  shows  in  detail 
how  to  dance  "Black  Bottom."  This 
film  was  used  for  instructing  patrons. 
The  following  week  a  contest  was 
staged  in  which  all  the  dance  pupils 
and  other  amateur  "hoofers"  competed 
nightly  for  prizes.  The  newpaper  kept 
playing  up  the  "instruction  matinee" 
week  to  be  followed  by  a  contest  week 
for  all  it  was  worth.  Lobby  displays 
rounded  out  this  many-sided  campaign. 
If  any  theater  has  crowded  more  than 
this  lineup  into  a  dance  feataure,  we'd 
sure   like   to  hear   about   it. 


A.  M.  P.  A.  Sick  Fund 

(Continued  from  Page  1) 
Story  Pictures  and  publisher,  who 
said  that  he  believed  that  truth  will 
develop  between  the  press  and  pub- 
licity men.  He  admitted  the  need  of 
dramatizing  publicity  copy  and  news 
stories  in  order  to  interest  the  public. 
Macfadden  was  introduced  by  his 
publicity   representative,   Martin  Starr. 

Andres  de  Segurola,  who  makes 
his  screen  debut  in  Gloria  Swanson's 
"The  Loves  of  Sunya,"  spoke  of  his 
career  in  the  Metropolitan  Opera  Co 
George  Walsh,  in  his  remarks,  para- 
phrased Shakespeare  by  declaring 
that  "publicity's  the  thing." 

Harry    Reichenbach    will    speak    at 
the  luncheon  next  Thursday. 


Hammond,    Saenger    Organist 

New  Orleans — John  Hammond  will 
preside  at  the  organ  of  the  Greater 
Saenger    which    opens    Feb.    4. 


Theatrical  Alliance  Plans   Ball 
The    International    Theatrical    Alli- 
ance will  hold  its  annual  ball  at  the 
Astor   April  29. 


"BigParade"SetsNew 
World  Record  Jan.  24 

(Continued    from   Page    1) 

that  the  picture  has  been  seen  by 
(),000,000  people  throughout  the 
United  States  and  Canada,  and  nearly 
1,000,000  of  this  total  have  seen  it 
at  the  Astor.  "The  Big  Parade"  has 
been  seen  by  twice  as  many  theatre- 
goers as  any  other  big  picture  during 
its  New  York  run,  it  is  stated.  It 
is  being  roadshowed  throughout  the 
United    States   by   J.   J.   McCarthy. 

"The  Big  Parade"  also  is  credited 
with  the  longest  run  of  any  American 
picture  shown  abroad.  It  was  shown 
recently  for  27  weeks  at  the  Tivoli, 
London,  in  spite  of  some  editorial  op- 
position from  a  section  of  the  British 
press.  The  best  previous  London 
record  was  that  of  "The  Four  Horse- 
men," which  ran  for  six  months  at  the 
Palace.  The  Paris  showing  which 
started  Dec.  1,  at  the  Madelon  is 
reported  to  be  successful.  "The  Big 
Parade"  is  being  shown  also  in  Ha- 
vana, Cuba;  Copenhagen,  Denmark; 
Christiana,  Norway  and  has  been  seen 
seen  in  Sydney  and  Melbourne,  Aus- 
tralia. 

This  is  the  second  season  for  legi- 
timate theatres  of  the  United  States 
Among  the  long-run  engagements 
last  season  were  six  months  in  Los 
Angeles,  22  weeks  at  the  Majestic, 
Boston;  20  weeks  at  the  Aldine,  Phil- 
adelphia; 19  weeks  at  the  Garrick, 
Chicago:  13  weeks  at  the  Shubert, 
Detroit;  9  weeks  in  Pittsburgh  and 
9  weeks  in  San  Francisco.  Other 
record  engagements  were  8  weeks 
in  Cleveland,  8  in  Brooklyn,  6 
in  Baltimore,  5  in  Washington  and 
4  weeks  each  in  St.  Louis,  Newark 
and  Minneapolis.  It  is  to  play  repeat 
bookings  in  a  number  of  these  cities. 


Exhibitors* 
Daily  Reminder 


Film  fires  are  dan- 
gerous. Keeping 
your  projector  in 
first-class  condi- 
tion is  a  safe- 
guard against 
fire. 


Friday,  Jan.  21,   1927 


"Officials"  For  Wampas'  Ball 
Hollywood — At  the  Wampas'  Ball 
Fred  Niblo  will  introduce  the  stars. 
Charlie  Murray  will  be  master  of 
laughs  and  Lew  Cody  master  of 
ladies. 

Famous  Signs  Ben  Hecht 
Los    Angeles — Famous    has    signed 
Ben    Hecht  to  write  for  one  year. 


Row  At  Dickinson 

(Continued  from  Page  1) 
is  brought  under  the  anti-trust  laws 
of  the  state.  The  lodge  claims  it 
retained  Greer  to  negotiate  a  lease, 
but  that  in  reality  he  was  acting  for 
the  Midland  firm,  which  obtained 
the  lease  and  assigned  it  to  Dickinson. 
The  latter,  it  is  stated,  has  obtained 
control  o'f  all  local  houses  save  one, 
and  has  tampered  and  interfered  with 
attempts  of  the  lodge  to  construct  a 
building  containing  a  theater.  Dick- 
inson states  that  he  purchased  the 
lease  in  good  faith. 


Mrs.  Walton  at  Charleston 
Charleston,  W.  Va. — Mrs.  Alma 
Walton,  former  secretary  of  the 
Memphis-Little  Rock  Film  Board  of 
Trade,  who  has  been  acting  as  sub- 
stitute for  Mrs.  J.  B.  Heine,  New 
Orleans  secretary,  now  is  handling 
the  secretarial  duties  of  the  joint 
arbitration  board  here.  Later  she 
will  go  to  Pittsburgh  to  substitute 
for  Olive  Harden,  who  is  ill. 


HootMon  / 

MM%J%*'      +n  America  to  spend 


ASHER  -SMALL- ROGER'S 


A  FIRST  NATIONAL  PICTURE- 


Action  Drama 


It  tooK, 

First  National 
to  g 

Ine  *  I HJ3  JT 

'WESTERS? 

STAR-EPIC 


Booked  by  the  Best  for  FIRST  RUNS/ 


"Presented  bij 

CHARLES  R.  ROGERS 

^^t  KATHLEEN  COLLINS 
Story  by  MARION  JACKSON 

(Di,ectet(  btj  ALBERT  ROGELL 

(Procluceci  under  mm\(Ufement  — 

HARRY  J.  BROWN 


Chicago,  111. 
Minneapolis,  Minn. 
Providence.  R.  I.   . 
Jersey  City,  N.  J.  . 
Bridgeport,  Conn. 
Birmingham,  Ala. 
Jacksonville,  Fla.  . 
Cincinnati,  Ohio    . 
Dayton.  Ohio     . 


Roosevelt 

Grand 

.  Strand 

.     .  Ritz 

Lyric 

Lyric 

Republic 

.  Family 


Dallas,  Tex. 

.     .    Capitol 

Ft.  Worth,  Tex. 

Hippodrome 

Terre  Haute,  lnd. 

.     .    Liberty 

Memphis,  Tenn. 

.     .    Strand 

Little  Rock,  Ark. 

Royal 

New  Orleans,  La. 

Crescent^ 

St.  John,  Can.  . 

Queen  Square 

Vancouver,  Can. 

...     Rex 

Winnipeg,  Can. 

Province 

FIRST  NATIONAL  FIRST 

Members  if  Motion  Picture  Producers  Mi  Distributors  of  America  Inc.— Will  Hay6  Pruidmt 


#*NEWSPa>  ~ 
i'/'FILMDOM 


ANDWEEKLY 
FILM  DIGEST 


VOL.  XXXIX     No.  19 


Sunday,  January  23,  1927 


Price  25  Cents 


^he  fastest  stepping  star  on  the  screen 
In  the  Greatest  series  in  screen  history ~ 

UP      CARL  LAEMMLE  Jr.'s 


I 


Exploitation 


'  I  'HINK  of  a  complete  manual  of  exploitation  with  stunts  divided 
into  their  proper  classifications  and  with  a  full  explanation  of 
how  each  can  be  applied.  It's  never  been  done.  That  is,  until 
now.  This  feature  is  contained  in  the  1927  FILM  YEAR  BOOK, 
and  it  is  only  one  of  a  hundred  others.  Ready  for  distribution 
soon. 


Equipment 

New  wrinkles  appear  all  the 
time.  Efforts  are  forever  under 
way  to  make  good  theaters 
better.  Projection  room,  lob- 
bies, marquees,  are  being  im- 
proved. "Theater  Equipment 
and  Management,"  a  Sunday 
feature  in  THE  FILM  DAILY, 
is  always  up  to  the  minute. 


A  GREAT  STAGE  SUCCESS 
SCORES  NEW  TRIUMPHS 


ON  THE  SCREEN 


CHARLES  RAY 

PHYLLIS  HAVER 

and  DAVID  BUTLER 

adapted  by  CLARA  BE  RANGER, 
and  DOUGLAS  Z-  DOTY-  from  the 
stage  play  by  AVERY  HOPWOOD 
Directed  by  DONALD  CRISP 
produced  by  DeMILLE 
PICTURES  CORPORATION 


PRODUCERS  DISTRIBUTING 
CORPORATION 

Member  of  Motion  Picture  Producers  and  Distributors  of  America.  Inc.  WILL  H  .  HAYS.  PrtsiJent 
Foreign  Distributors  Producers  International  Corporation 
130  W.46th  St.  NY.  William  M.  VoOEL,  general  Manager 


The  Life  of  Los  Angeles 
Centers  at  the 

AMBASSADOR'S 

Famous 
Cocoanut 


•s^^&i^rsii 


Special  Nights 

Tuesday     and    Saturday. 

College  Night  Every 

Friday. 


EGGERS 

INCORPORATED 

Photo 
Engraving 


Specialists 

to  the 

Motion  Picture 
Industry 


DAY  AND  NIGHT 


250  West  54th  Street 

NEW  YORK 
Telephone:  Columbus  4141-2-3 


^NEWSPAPER 
o/'FILHDOM 


AHDWEEKLY 
FILM  DIGEST 


VOL.  XXXIX  No.  19 


Sunday,  Jan.  23,  1927 


Established  1918 


JOHN  W.  ALICOATE,  Publisher 


INDEX 


THE   SICK  FUND,   An  Editorial  by   Maurice    D.    Kann    3 

FINANCIAL,    by   Charles   P.   Hynes 4 

FOREIGN  MARKETS,    by  James  P.    Cunningham 5 

REVIEWS  OF  NEWEST  RELEASES,  by  Lilian   W.  Brennan 6-7 

HOLLYWOOD  HAPPENINGS,   by  Harvey  E.   Gausman 8 

EASTERN  STUDIOS  NEWS,  "A  LITTLE  FROM  LOTS,"  by  Ralph  Wilk  9 
THEATER  EQUIPMENT  AND  MANAGEMENT,  by  Michael  L.  Simmons.  10 

EXPLOIT  O-GRAMS,    Compiled    by   Jack   Harrower 11 

DEVELOPMENTS  IN  PRESENTATIONS,   by  Arthur  W.   Eddy 11 


REVIEWS 


THE    AUCTIONEER    6 

EXCLUSIVE    RIGHTS    7 

GOD'S    GREAT    WILDERNESS..  7 

CACTUS  TRAILS    7 

LADY  IN   ERMINE    7 

A  LITTLE  JOURNEY   7 

LOCO    LUCK    6 

MAN   BAIT    7 


THE  MUSIC  MASTER   6 

NOBODY'S    WIDOW    6 

PERCH   OF   THE   DEVIL    7 

PLAY    SAFE     6 

THE    POTTERS     6 

TELL   IT   TO    THE  MARINES..  6 

WIDE  OPEN   7 

WOLF'S    CLOTHING    6 


SHORT   SUBJECTS    12 


De  Vry 

Movie  Camera 

holds  100  feet 

Standard  Theatre  Size  Film 


and  costs 

$150 

A  protessional  camera  for  ama- 
teurs, that  has  sprung  into  im- 
mediate popularity  with  news 
weekly  camera  men  and  theatre 
managers. 


LOCAL    MOVIES    FILL    THEATRES 

Get  the  whole  town  coming  by  putting  local  scenes,  clubs, 
schools,  bathing  beauty  contests,  etc.,  on  your  screen! 

SEND  FOR  FREE  BOOKLET 

New  Facts  on  Amateur  Motion  Picture  Photography 
De  Vry  Corporation— Dept.  3—1111  Center  St.,  Chicago 


CLUB 
MIRADOR 

— the    New    York    rendezvous 

of  celebrities  of  the  Stage 

and  Screen 

Now  Presenting 

Europe's  Most  Spectacular  Dancers 

SIMMES 
and  BABETTE 

Direct  from  a  sensational  tour  of 
the  Continent  and  Riviera  and  a 
record-breaking  run  with  "No, 
No  Nannette"  in  London.  Ap- 
pearing nightly. 

also 

JOHNNY  JOHNSON'S 

CLUB  MIRADOR 

ORCHESTRA 

Third  Successive  Season 

E.  Ray  Goetz,  Managing  Director 
200  W.5 1st  St.  N.Y.— Circle  5106 


YOUR  SUBSCRIPTION 

TO 

The 

Film  Daily 

WILL  PROVE 

The  Best  Investment 
You  Ever  Made 


$10.00  a  Year 


COVERS  EVERYTHING 


The  Film  Daily 

Weekly  Film  Digest 

Year  Book 

Directors'  Annual 

Short  Subject  Quarterly 


4r*- 


OU  want  them  all  on  your 
screen.  Get  BOBBY  VERNON 
and  you've  got  them  all.  BOBBY 
and  his  comedies  are  Youth  itself — 
vibrating  with  life,  vitality,  action, 
and  fun.  And  they'll  put  new  life 
into  any  audience. 

The  name  BOBBY  VERNON  is 
bringing  in  those  extra  customers 
that  mean  added  profit,  in  thou- 
sands of  theatres,  big  and  little, 
everywhere. 


Produced  by  CHRISTIE 


>^^i)^)4t!3Aii^^~e--tAA=:> 


PRESENTS 


"DUMMY  LOVE" 

"His  fastest  comedy  stuff." 

—  M.  P.  WORLD 

"HOOT  MON" 

"  Bobby  Vernon  is  at  his  best  in 
this  Iaughology." 

—  FILM  DAILY 


it 


DONTFIRE! 


» 


"WIFE  SHY" 


"Lots  of  slapstick  ...  a  lively 
comedy." 
—  MOTION  PICTURES  TODAY 

"Unusually  lavish." 

—  M.P.NEWS 


"Fast  and  funny." 

—  FILM  DAILY 


COMING 

"DUCK  OUT" 


Member  Motion  Picture  Producers  and  Distributors  of  America,  Inc. 
Will  H.  Hays,  President 


(f  (Qci-Uyociticyuzl  (f-tctwuu-J 


*k£) 


EDUCATIONAL 
FILM  EXCHANGES.  Inc. 


"THE  SPICE  OFTHE  PROGRAM" 


M^fttcUU. 


e-sident 


iTHE 

^NEWSPAPER 
•  FILMDOM 


AHDWEEKLY 
FILM  DIGEST 


OL.  XXXIX    No.  19 


Sunday,  January  23,  1927 


Price  25  Cents 


l-G-M  TO  DISTRIBUTE 
INTERNATIONAL  NEWS? 

J'  Scouts  Report  Stating 

Contract  Has  Several 

Years  to  Run 

Distribution  of  International  News- 
el  has  been  acquired  by  M-G-M, 
cording  to  report.     The  news  reel, 

is  stated,  will  be  sold  with  the 
:w  season's  block  of  pictures,  fol- 
wing  the  company's  sales  conven- 
m  in  April. 

E.  H.  Goldstein,  treasurer  of  Uni- 
rsal,  which  company  has  distri- 
ited  International  Newsreel  for  a 
imber  of  years,  yesterday  scouted 
e  report,  pointing  out  that  Uni- 
rsal's  contract  with  International 
lm  Corp.,  has  several  years  to  run. 
M-G-M  already  has  announced 
ans  for  a  new  reel  of  52  issues  year- 

and  its  close  affiliation  with  Will- 
n  Randolph  Hearst,  head  of  Inter- 
tional,  lends  strength  to  the  report 
e  company  will  distribute  Inter- 
tional  News  next  year.  Hearst  re- 
ntly  completed  a  financing  deal 
th  Hal  Roach,  who  is  to  distribute 
rough  M-G-M  next  year. 
Efforts  to  communicate  with 
icholas  M.  Schenck  of  M-G-M  yes- 
rday  were  unavailing.  E.  B.  Hat- 
:k  of   International   is   absent   from 

city. 


10  Film  Guild  Houses 

Plans  made  by  the  Film  Arts  Guild 
11  for  the  releasing  of  25  German 
ctures  each  year  in  10  theatres 
ised  in  various  major  cities.  The 
st  house  outside  of  New  York  will 
in  Philadelphia  under  the  plans, 
th    the    leasing    of    a    Washington 

(Continued  on  Page  4) 


Competition  Ends 

Oelwein,  la. — Control  of  the  local 
eater  field  has  been  obtained  by 
igtern  Iowa  Theaters,  Co.,  through 
quisition  of  the  Orpheum.  The 
m,  which  has  a  chain  of  houses 
the  state,  operates  the  Gem  and 
and  here. 


Denny  in  Super  Class 

Reginald  Denny  will  make  four 
:tures  for  Universal  next  year  to 
released  as  Super  Productions. 
I  lis  brings  the  total  of  pictures  in 
lis  class  on  the  1927-28  schedule  to 
lie.  The  Denny  pictures  are  mar- 
Jted  by  a  special  sales  department 
laded  by  Phil  Dunas. 


Chicago  Houses  Leased 

Chicago — Two  local  theaters  are 
to  join  the  two-a-day  division.  Fa- 
mous has  leased  the  Auditorium  from 
the  Shuberts,  beginning  Jan.  31, 
when  "Beau  Geste"  will  open  for  an 
indefinite  run.  United  Artists  is  un- 
derstood to  have  closed  a  88-year 
lease  on  the  Apollo,  Shubert  legiti- 
mate theater,  as  another  link  in  its 
chain. 


U.  A.  Gets  Another 

Portland,  Ore. — United  Artists  has 
closed  a  deal  with  Pacific  Northwest 
Theaters  for  an  interest  in  the  Ma- 
jestic, which  will  be  the  second  Far 
Northwest  house  of  the  chain,  ac- 
cording to  report.  The  two  firms 
are  associated  in  the  operation  of 
the  Liberty  at  Seattle.  The  house 
is  to  be  closed  about  Feb.  1,  when 
around  $150,000  will  be  spent  in  re- 
modeling. 


New  Lighting  Method  for  Roxy 

A  new  method  of  lighting  whereby 
a  person  will  be  able  to  read  a  pro- 
gram while  the  picture  is  being  pro- 
jected,   is   planned   for   the   Roxy. 


Seiter   Coming   East 

Hollywood — William  Seiter  and  his 
wife,  Laura  La  Plante,  will  go  to 
New  York  early  in  March  prelimin- 
ary to  a  trip  abroad. 


39  Bills  Affecting  Industry 
Are  Prepared  in  19  States 


Marcus  Loew  Coming  East 

Marcus  Loew  has  left  Los  Angeles 
in  a  private  car  tor  the  Last.  He  was 
accompanied  by  his  wife,  his  son 
Arthur  Loew,  and  Louis  B.  Mayer, 
and  the  latter's  family.  Ludwig  L, 
Lawrence  of  the  Pans  office  is  also 
in  the  party. 


Clifton  Joins  Famous 

Elmer  Clifton  has  joined  the  scen- 
ario start  at  the  .Paramount  Long 
island  studio.  He  is  working  with 
John   Oliver  on  Richard   Dix's   next. 


Monty  Brice  Assigned 

Hollywood — Monty  Brice  will 
direct  a  "youth''  picture  for  Famous 
in  which  the  leading  parts  will  be 
played  by  the  younger  players  in  its 
stock  company.  Charles  Rogers  and 
Richard  Arlen  will  occupy  principal 
male  roles.  Production  starts  about 
Feb.   15. 


Levin  Opens  Lab. 

Salt    Lake   City — S.   I.   Levin,  for 
mer  owner  of  the  Salt  Lake  Theater 
Supply    Co.,   purchased    by    National 
Supply,  has  opened  Capitol  Film  Lab- 
oratories  here. 


THE  A.  M.  P.  A.  is  about  to  launch  a  meritorious  movement. 
The  committee  composed  of  Bert  Adler,  Glendon  Allvine 
and  Victor  Shapiro,  which  is  handling  the  sick  fund  cam- 
paign, held  a  meeting  yesterday.  There  will  be  further  discussions 
and,  it  is  hoped,  a  good  deal  of  action.    The  plan  is  worth  hearty 
support  if  only  because  of  the  fine  instincts  which  prompt  it. 

Individuals  to  whom  pride  is  a  jealous  possession  will  hesitate 
before  conceding  that  they  are  in  want.  And  yet  it  is  in  this  way 
that  tragedies  are  born.  Were  there  to  come  into  existence  a 
recognized  fund  created  solely  for  the  purpose  of  meeting  situa- 
tions such  as  these,  it  would  make  for  a  far  happier  condition 
from  many  angles. 

This  industry  has  nothing  which  serves  as  the  Good  Samaritan 
for  those  in  periods  of  stress.  It  would  be  a  splendid  move  indeed 
if  a  central  agency  were  conceived  to  meet  the  urgent  situations 
which  are  developing  more  frequently  now  than  ever  before.    An 

{Continued  on  Page  4) 


Censorship,  Ten  Per  Cent 

Tax,  Sunday  Closing 

Most  Obnoxious 

Thirty-nine  legislative  measures  af- 
tecting  the  industry  have  been  pre- 
pared in  19  states.  Censorship,  Sun- 
day closing,  imposition  of  a  ten  per 
cent  tax  on  theater  admissions  and 
levying  of  a  reel  tax  are  the  most 
obnoxious  bills  in  the  group,  although 
two  states  will  seek  repeal  of  cen- 
sorship while  one  will  ask  repeal  of 
a  ten  per  cent  tax  on  admissions  A 
number  of  other  bills  are  declared 
to  be  in  preparation. 

Following  is  a  list  of  the  19  states 
and  the  measures  which  have  been 
prepared: 

Alabama— Censorship,  10  per  cent 
admission  tax,  bill  prohibiting  chil- 
dren under  16  unless  accompanied  by 
parent  or  guardian,   Sunday   closing 

Arkansas— Two   tax  bills. 

Colorado— Censorship,  prohibiting 
children  under  19  years  of  age  un- 
less accompanied  by  parent  or  guar- 
dian. 

Connecticut— Ten  per  cent  per  reel 
tax  repeal. 

Indiana — Censorship. 
Iowa— Board    of    Censors    to    pro- 
(Continued  on  Page  4) 


New  Florida  Chain 

Daytona  Beach,  Fla.— A  chain  is 
planned  by  the  new  Halifax  Amuse- 
ment Co.,  of  which  Harry  Sommer- 
ville  is  manager.  Sommerville  was 
formerly  manager  of  Publix's  three 
theaters  here.  The  first  is  being 
erected  on  North  Ridgewood  Ave., 
Kingston,  and  has  been  leased  for  10 
years.  It  will  open  April  1,  on  a 
daily  change  policy. 


Klein  Going  Abroad  Jan.  28 

,  Edward  L.  Klein  sails  on  the  Ma- 
jestic Jan.  28  on  a  trip  which  will 
take  him  to  all  Continental  countries. 

Arrest  Five  Employees 

Surveillance  of  the  Bronx  and  Har- 
lem in  the  campaign  to  keep  unac- 
panied  children  out  of  theaters  re- 
sulted in  the  arrest  of  five  persons. 

Get  Higher  Rating 

The  second  series  of  "The  Newly- 
weds  and  Their  Baby"  comedies  will 
be  released  next  season  as  Universal 
Junior  Jewels.  There  will  be  12  in 
the  series. 


TK£ 


•c&Oi 


DAILY 


Sunday,  January  23,  1927 


JWHE» 

aSFILMDOM 


Vol.XXXIXNo.19     Sunday.  Ian.  23.1927    Pnce2SCents 


IllHN  W.  ALICOAIE 


Publishei 


Published  daily  except  Saturday  and  holidays 
at  1650  Broadway,  New  York,  N.  Y.,  and 
copyright  (1927)  by  Wid's  Films  and  film 
Folk,  Inc.  J.  W.  Alicoate,  President  and 
Treasurer;  Maurice  D.  Kann,  Editor;  Don 
aid  M.  Mersereau,  Business  and  Advertising 
Manager;  Ralph  Wilk,  Traveling  Kepresen 
tative.  Entered  as  second-class  matter  May 
21,  1918,  at  the  post-office  at  New  York, 
N.  Y.,  under  the  act  of  March  3,  1879. 
Terms  (Postage  free)  United  States,  outsidi 
of  Greater  New  York,  $10.00  one  year;  t 
months,  $5.00;  3  months,  $3.00.  Foreign, 
$15.00.  Subscribers  should  remit  with  order. 
Address  all  communications  to  THE  FILM 
DAILY,  1650  Broadway,  New  York,  N.  Y 
Phone  Circle  4736  4737-4738-4739.  Cable  ad 
dress:  Filmday,  New  York.  Hollywood 
California — Harvey  E.  Gausrrran,  Ambassa 
dor  Hotel:  'Phone,  Drexel  7000  and  Wash- 
ington 9794,  London — Ernest  W.  Fredman, 
The  Film  Renter,  58,  Great  Marlborough  St., 
London,  ,V.  I.,  Paris — La  Cinematographie 
Francaise,    5,    Rue   Saulnier. 


Financial 


Warner  Brothers'  issues,  after  rising  the 
previous  day,  again  slumped  Friday,  common 
selling  to  the  extent  of  3,800  and  preferred 
sales  totaling  6,300.  Famous  common  led 
the  film  issues  in  sales,  14,000  shares  chang- 
ing hands  with  a  loss  of  a  point  and  a 
fraction   on   the   day's   transaction. 


The  Sick  Fund 

(Continued  from  Page  3) 

occasional  thought  for  the  less  fortunate  fellow  is  an  indication 
of  breadth  in  character. 

The  Precedent  Smashed 

Nineteen  twenty  six  was  a  year  of  records.  Digging  somewhat 
furtively  into  the  memory,  the  impression  persists  that  box-office 
records  toppled  with  a  regularity  that  become  humdrum  after  a 
time.  All  of  which  establishes  a  rather  high  level  for  the  new 
year  to  reach. 

It  must  be  admitted,  however,  that  1927  starts  its  merry  way 
under  auspicious  circumstances.    First,  there  is  "The  Big  Parade' 
which  on   Monday   enters  its  sixty-second  week  on   Broadway, 
thereby  outdistancing  the  previous  world's  record  held  by  "The 
Ten  Commandments".    Of  course,  M-G-M  is  elated.    Why  not? 

The  second  indication  is  also  to  be  found  on  Broadway.  For 
the  first  time  in  a  long  and  auspicious  career,  the  Capitol  will  hold 
over  a  picture  for  a  third  week.  In  seven  years  this  has  never 
been  done.  To  "The  Flesh  and  the  Devil"  the  distinction  then 
goes.  Any  producer  would  be  envious  of  such  a  compliment.  Dc 
not  imagine  that  the  merit  is  not  there,  because  it  is — decidedly. 
The  Garbo-Gilbert  combination  is  sure-fire  at  the  box-office.  The 
lines  at  the  Capitol  provide  the  proof. 

KANN 


Quotations 

High 

Low 

Close 

Sales 

Am.    Seat.    Vtc... 

44 

43% 

44 

300 

*Am.    Seat.    Pfd.. 

.  .  .  . 

.... 

44^ 

.... 

*Balaban    &    Katz. 

.  .   >  . 

63  y 

.... 

*Bal   &    Katz    Vtc. 

73K 

.... 

Eastman   Kodak   . . 

133 

132*4 

133 

300 

•Famous  Players   . 

111 

109 

109K 

14,000 

•Fam.    Play.    Pfd. 

122 

Film    Inspect.     .  . . 

5'/2 

S'A 

SJ4 

ioo 

•First    Nat'l.    Pfd. 

.... 

98 

.... 

Fox    Film    "A". . . 

68H 

68  'A 

6&X 

2,800 

Fox  Theaters  "A". 

22 

21 H 

21tt 

400 

•Intern'l    Project. 

10% 

48  y, 

47tt 

47tt 

2,300 

Metro-Gold.   Pfd.    . 

2sy2 

25K 

25  y 

100 

•M.   P.   Cap.   Corp. 

13 

.... 

♦Pathe    Exch.    "A" 

.... 

.... 

42 

.... 

Paramount   B'way 

ioo;4 

100 

100 

2 

ttRoxy    "A"    

28 

30 

.... 

.... 

ttRoxy    Units     . . . 

31 

33 

.... 

ttRoxy   Common    . 

9 

°tt 

.... 

.... 

Skouras     Bros. 

47 

47 

.... 

.... 

•Stan.   Co.   of   Am. 

.... 

90 

.... 

*Trans-Lux   Screen 

8 

.... 

Univ.    Pict.    Pfd.. 

.... 

9&'A 

.... 

Universal    Pictures 

40 

Warner   Pictures    . 

32J4 

3l'A 

31tt 

3,800 

Warner   Pict.    "A" 

4124 

40K 

40% 

6,300 

*  Last    Prices   Quoted 

t   Bone 

Market 

*•  Philadelphia   Market     tt   Bid 

and   Ask 

When  you   think  of 

INSURANCE 

you  are  thinking  of 

S  T  E  B  B  1  N  S 

Specialists  in  Motion  Picture 

and  Theatrical  insurance  for 

the  past  fifteen  years 


10  Film  Guild  Houses 

(Continued  from  Page  3) 

house  to  follow.  Other  cities  in 
which  Film  Arts  Guild  theaters  will 
be  operated  include  Chicago,  Boston 
and  Cleveland,  it  is  stated. 

Larry  Knopf,  German  representa- 
tive ot  the  Guild,  leaves  Peb.  3  on 
the  Deutschland.  He  will  stop  in 
Paris  to  buy  pictures,  which  will  be 
shown  in  New  York  early  in  Sep- 
tember. Next  Summer  Symon  Gouid 
will  join  Knopf  for  a  buying  trip 
through  Europe.  Knopf  intends  to 
organize  a  Film  Arts  Guild  in  Berlin 
which  will  play  American  as  well  as 
other   foreign   pictures. 


Complete  "Resurrection" 

Hollywood — Filming  of  "Resurrec- 
tion," is  now  completed,  the  com- 
pany having  returned  from  Truckee 
after  making  exteriors. 


Ostrers  Expanding 

London — Ostrer  Bros,  is  continu 
ing  its  program  of  theater  expansion 
The  company,  which  recently  creates 
a  sensation  by  acquiring  the  Biocoloi 
circuit,  has  purchased  the  St.  An- 
drew Square,  Edinburgh,  and  now  it 
negotiating  for  a  string  of  ten  Lon 
don  houses.  The  Ostrers  also  art 
said  to  be  dickering  for  the  Capito. 
this  is  the  company  which  financially 
backs   Gaumont. 


"Wampas"  Star  Cast 

Hollywood — Iris  Stuart,  "Wampas" 
star  selection,  has  been  cast  in  Frank 
Lloyd's  "Children  of  Divorce,"  for 
Paramount. 


!mr  W.  Stebbins  &  Co.,  Inc. 
R?b  Broadway  N.  \T.  C. 

Bryant   1044 


Opening  Soon  in  Haines  City 

Atlanta — E.P.  Line,  of  Haines  City, 
Fla.,  has  been  in  Atlanta  securing 
equipment  and  pictures  for  the  open- 
ing of  the  Florida  in  two  or  three 
weeks.  Haines  City  is  between  Or- 
lando and  Tampa  and  is  one  of  the 
busiest   cities   of   its   size   in    Florida. 


Blank  Newtown  House  Opens  Mar.  1 
Newtown,  la. — The  new  theater  in 
the  Maytag  Hotel  building,  will  be 
opened  Mar.  1,  under  management 
of  A.  H.  Blank  Enterprises,  Blank 
Publix  ally. 


Danvers  House  Opening 

Danvers,  Mass. — The  Orpheum, 
seating  1,000,  will  open  in  about  a 
month  on  the  site  of  the  Elm,  de- 
stroyed by   fire. 


Coming  for  Brenon  Film 

Hollywood — Madge  Bellamy  and 
Lawrence  Gray  have  left  for  New 
York  to  play  in  Herbert  Brenon's 
forthcoming  production  for  Para- 
mount, to  be  made  at  the  Long  Is- 
land studio.  Upon  its  completion 
Gray  will  appear  in  "Rubber  Heels." 


Joins   M-G-M  at  Atlanta 
Atlanta  —   F.    R.    Drew,   formerly 
with  Fox,  is  now  managing  the  local 
M-G-M  office,  succeeding  F.  C.  Pol- 
lock. 


New  U.  A.  Exchange 
Portland,  Ore.  —  Charles  Hardin 
was  here  recently  in  connection  with 
a  proposed  United  Artists'  exchange, 
which  probably  will  be  located  at 
12th  and  Hoyt  Sts. 


39  Bills  In  19  States 
Relate  to  Industry 

(Continued  from  Page  3) 

hibit  the  acting  in  pictures  of  no- 
torious characters,  etc. 

Kansas — Local  option  permitting 
Sunday  shows,  repeal  of  present  cen- 
sor law. 

Michigan — Censorship,  10  per  cen 
admission   tax. 

Minnesota — Repeal  of  free  show 
law  protecting  exhibitors  from  non-i 
theatrical  competition,  limiting  num- 
ber of  tickets  to  be  sold  to  number 
of  seats  available,  reel  tax. 

Missouri — Ten  per  cent  admission 
tax. 

Montana — Censorship  and  bill  pro- 
hibiting children  under  16  unless  ac- 
companied  by  parent   or   guardian. 

New  York — Censorship  repeal, 
three   theater   regulatory  measures. 

New  Jersey — Local  option  on  Sun- 
day shows. 

North  Dakota — Sunday  opening, 
censorship  and   10  per  cent  tax. 

Oklahoma — Bill  prohibiting  mid- 
night previews  of  pictures  and  cen- 
sorship. 

Oregon — Censorship. 

South  Carolina — Repeal  of  present 
existing    10  per  cent   tax  . 

Tennessee — Censorship,  10  per  cent 
tax,  Sunday  closing,  prohibiting  chil- 
dren from  attendance  in  theaters  ex- 
cept with  parent  or  guardian. 

Utah — Sunday  closing,  bill  to  regu- 
late Ward   houses  using  pictures. 


Knopf  Leaves  Feb.  3 

Harry  Knopf  sails  Feb.  3  for  Ger- 
many aboard  the  Deutschland. 


Hitchcock   Managing 

Seattle  —  Edwin  G.  Hitchcock  is 
managing  the  United  Artists,  for- 
merly the  Liberty,  operated  by  the 
company  in  association  with  Pacific 
Northwest  Theaters.  John  C.  Stille, 
former  manager  of  the  Oregon  and 
Elsinore  at  Salem,  has  replaced 
Hitchcock  at   the    Liberty,    Portland. 


Andrews   In  "Rubber   Heels" 

Robert  Andrews  has  been  cast  for 
"Rubber'  Heels,"  Ed  Wynn  picture 
for   Famous. 


Keefe  Bros.  Open  House 

Mosinee,    Wis. — Keefe    Bros,    have 
opened  a  new  theatre. 


Seidelman  Made  Booker 
S.    L.    Seidelman,   formerly   special 
representative  for  Paramount,  is  now 
booker   for   Educational. 


I  F      I  T'S 


GOWNS  or  UNIFORMS 

LEARN     TO    SAY 

BROOKS' 

1437  BROADWAY  -   TEL  5580  PEN. 

ALSO  25,000  COSTUMES  TO  RENT 


MOVING  PICTURE  THEATRE 
MANAGER  WANTED 

State    experience  and    qualifications 
in  detail. 

Box  M-340  c-o  Film  Daily 

1650  B'way  New  York  City  j 


THE 


Sunday,  Tanuary  23,  1927 
li       .  i  ii— a——— 


-gem 


DAILY 


AIDING    THOSE    INTERESTED 

IN     THE     FOREIGN     MARKETS 

TO    KEEP    ABREAST    OF    FILM 

HAPPENINGS   ABROAD 


Foreign  Markets 


A    SUMMARY    OF   TRADE 

HAPPENINGS      IN      ENGLAND 

GERMANY.      FRANCE.      CHINA- 

AND    FLASHES    FROM    OTHER 

LANDS 


HI 

ii- 

is. 


French  Business  Off 

Paris — A  survey  of  the  French  in- 
dustry for  the  last  year  hy  the  Pari- 
sian correspondent  of  "The  Film 
Renter"  shows  an  unsatisfactory  con- 
dition so  far  as  theater  attendance 
is  concerned. 

There  has  been  a  falling  off  in 
attendance,  and  it  is  not  infrequent  in 
the  capital  that  on  some  evenings  the 
average  theater  is  half  filled,  while 
a  good  percentage  of  those  present 
have  entered  with  half-price  tickets. 
Although  many  new  picture  houses 
have  opened  during  the  past  year, 
the  film-going  public  has  not  in- 
creased. People  in  France  have  been 
forced  by  economic  conditions  to 
tighten  their  purses.  Also  the  small- 
er number  of  foreigners  in  Paris  has 
hurt  the  large  boulevard  theaters. 
A  price  reduction  is  being  considered 
to  overcome  the  situation  of  lax  at- 
tendance. 


By  JAMES   P.   CUNNINGHAM 


Nationalist  Films 
Berlin — Navy  pictures  and  nation- 
alist films  are  much  in  vogue  now 
in  Germany.  The  most  recent  ex- 
ample is  that  of  the  feature  "Our 
Emden,"  depicting  the  exploits  of 
the  cruiser  Emden  at  the  beginning 
of  the  war.  It  was  recently  screened 
in  the  Emelka  Palast  here".  Nation- 
alists and  republicans  began  to  fight 
over  it  at  the  end  of  the  showing, 
and  the  police  were  forced  to  make 
arrests. 


Asta  Nielsen  Returns 
Berlin — The  Danish  Actress,  Asta 
Nielsen,  will  play  the  star  role  op- 
posite Werner  Kraus  in  a  Rudolf 
Meinert  production,  "Vices  of  Man- 
kind." The  actress  returns  to  the 
screen   after   a'  two   years'   absence. 


German   Preference 

Berlin— During  1926  there  were 
515  films  released  in  Germany.  Of 
these  202  were  German,  representing 
a  39  per  cent  home  production.  In 
13  of  the  principal  Berlin  picture 
houses  German  films  held  the  screen 
on  58  per  cent  of  the  play  dates. 
This  indicates  a  considerable  prefer- 
ence of  domestic  product  by  German 
patrons. 


London 

Washington — The  industry  of  Lat- 
via is  in  its  infancy,  states  a  report 
rom  Consul  J.  F.  Simons,  Riga,  Lat- 
via, to  the  Dept.  of  Commerce.  The 
easons  are  the  comparatively  short 
>eriod  of  existence  of  the  country, 
imited  finances,  lack  of  sufficient  ex- 
>erienced  operators  and  actors  and 
evere  international  competition, 
-ocal  production  is  at  present  limited 
o  the  monthly  manufacture  of  about 
00  to  1,000  meters  of  films  depicting 
.atvian  life  and  current  events.  How- 
•ver,  every  theater  is  obliged  to  pur- 
tiase  and  demonstrate  on  its  screen 
;t  every  performance  these  "Latvian 

hronicles." 

There  are  about  10  leading  thea- 
■rs  in  Riga  showing  new  programs 
nly.  Latvian  regulations  require 
lat  titles  must  be  first  of  all  in  the 
ational  language,  which  is  Lettish, 
lasmuch  as  German  and  Russian 
'e  commonly  used  in  Latvian  cities 
irallel  with  the  official  language,  all 
ties  appear  in  the  three  languages, 
onditions  in  the  neighboring  states 
j  Esthonia  and  Lithuania  are  simi- 
r  and  in  Esthonia  Swedish  titles  are 
squently  added  to  those  in  the  local 
jnguages. 


English    Film   News 

By   ERNEST    W.    FRED  MAN 
Editor,    "The   Film   Renter" 

London  —  Filming  of  the  great 
British  naval  picture  of  the  Battles 
of  Coronel  and  the  Falkland  Islands 
has  commenced.  The  activities  of 
the  producers  have  been  centered  on 
making  trials  of  the  most  realistic 
explosives,  gun  discharges,  and  other 
effects  to  be  used  in  depicting  the 
battles.  After  long  experiment 
certain  desired  effects  have  been 
achieved,  such  as  reproducing  the 
flash  of  the  guns  and  the  heavy 
clouds  of  smoke  following  the  dis- 
charge of  a  big  gun  or  the  bursting 
of  a  shell  in   total   darkness. 

*  *         * 

The  Gaumont  Co.,  Ltd.,  shows  its 
first  for  the  new  year  with  Phillip 
Oppenheim's  "The  Golden  Web," 
directed    by   Walter   Lang. 

*  *  * 

From  the  theater  construction 
standpoint,  this  year  will  be  very 
active.  Plans  are  under  way  for 
many  new  theaters  in  London  and 
the  Provinces. 

*  *         * 

K.  R.  S.  Meeting  Feb.  23 
London  —  The  Kinematographic 
Renters  Society  will  hold  its  annual 
meeting  Feb.  23.  Allied  Artists,  it 
is  reported,  is  preparing  to  join  the 
Society. 

*  *         * 

Bournemouth    Ban   Remains 

Bournemouth,  Eng.— Requests  for 
permission  to  present  Sunday  eve- 
ning shows  here  after  church  time 
has  been  refused  by  the  council. 

*  *         * 

Dupont   Salary    £12,000 

London — E.  A.  Dupont  will  receive 
£12,000  from  British  National  up  to 
the  end  of  April,  which  includes  pay- 
ment for  production  of  "Moulin 
Rouge"  and  supervision  of  other  pro- 
ductions. 


Cuban  Decree 

Washington  Bureau  of  THE  FILM  DAILY 
Washington— New  regulations  cov- 
ering importation  and  exhibition 
under  the  control  of  the  recently 
established  film  censorship  are  be- 
ing worked  out  by  the  Cuban  Film 
Board  of  Trade  and  the  Secretary  of 
the  Interior,  the  Dept.  of  Commerce 
states. 

The  proposed  decree  which  will  be 
issued  shortly  will  be  of  such  a  na- 
ture that  the  only  necessary  require- 
ment in  connection  with  importation 
into  Cuba  will  be  the  presentation  to 
the  Government  body  presided  over 
by  Dr.  Guerra,  a  scenario  accompa- 
nied by  some  general  explanation  oi 
the  fiim  and  the  names  of  the  char- 
acters and  players.  Only  in  such 
cases  as  the  Government  desires  will 
it  be  necessary  to  give  an  advance 
exhibition. 

Heretofore  the  process  of  copy- 
righting a  film  has  been  more  de- 
tailed. In  the  first  place  a  film  copy- 
right has  been  identical  with  that  of 
a  book  and  the  law  has  required  that 
three  complete  copies  of  the  film  be 
filed  in  the  copyright  office.  This  is, 
of  course,  a  matter  of  considerable 
expense  and  the  technicalities  and  de- 
lays have  added  to   the  difficulty. 


Chinese  Film 

London— The  Gaumont  Co.,  Ltd., 
makes  announcement  of  a  Chinese 
drama,  which  it  will  present  early 
in  the  year,  in  conjunction  with  Cap- 
tain N.  A.  Pogson.  The  film  is  an 
authentic  picturization  of  the  legend 
immortalized  in  the'  design  of  the 
famous  willow  pattern  chinaware 
which  depicts  the  elopement  of  a 
Chinese  mandarin's  daughter  with 
her   father's    secretary. 

All  the  characters  are  played  by 
Chinese  dressed  in  the  picturesque 
period  costume  of  800  years  ago. 


Foreign    Rights 

COMPLETE   PROGRAM 
Every   Type  of   Production 
Specials-Features-Shorts 
Selected    with    Expert    Knowledge    of 
Foreign   Requirements 

FERDINAND  H.  ADAM, 

International    Film    Distributor, 

152  West  42d  St.     -     Netjr  York  City 

Cable   Ferdinadam.      Phone   Wis    1143 


British  Films 

London  —  Considerable  progress 
was  recorded  by  British  producers 
during  the  past  year.  The  feeling 
in  the  industry  is  that  real  strides 
have  been  made  in  the  quality  of 
product  from   the  various  studios. 

The  following  list  covers  the  out- 
standing   British   films   of   1926: 

••Every  Mother's  Son"  (U.  K.  Photoplays) 
One  Colombo  Night"  (Stoll) ;  '•The  Sea 
Urchin  (W.  and  F.),  "Nell  Gwyn"  (First 
National),  "The  Pleasure  Garden"  (W.  and 
*.}.  Sahara  Love"  (Stoll),  "The  Little  Peo- 
P,L  mtBuJj&er)'  "The  Chinese  Bungalow" 
.'£,  >\  ,  H,uman  Law"  (Astra-National). 
The  Island  of  Despair"  (Stoll),  "John 
Henry  Calling  (Gaumont).  "The  Woman 
Tempted  (Wardour),  "BindleV'  (Graham 
Wilcox),  "With  Cobham  to  the  Cape"  (Gau- 
mont), "London  Love"  (Gaumont),  "The 
Triumph  of  the  Rat"  (W.  and  F.).  "Madem- 
oiselle from  Armentieres"  (Gaumont),  "The 
y°?S"™  (VY.'  ??Td  F-)'  "Cinders"  (W.  and 
?-\  ^n,s  CNew  Eva>'  "Nelson"  (New- 
Era),  Palaver"  (New  Era),  "Blinkeyes" 
(Gaumont).  "The  Mountain  Eagle"  ( W  and 
F.)  Safety      First"      (Stoll),     "The      Flag 

Lieutenant*.        (Astra-National).      "Boadicea" 
(htoll),      Second   to  None"    (Gaumont). 


FOREIGN   FILM   DISTRIBUTOR 

CLASSPLAY  PICTURES  CORP. 

Henry    R.    Arias,    Pres. 

1540   BROADWAY,    N.    Y.   C. 

Cable  HENARIAS  Phone  Bryant  2697 


HI-MARK  FILM  SALES  CO. 

Foreign      Distribution 
Nat  Nathanson,    Pres. 
Exclusive  purchasing  agents  and  represent- 
atives for  leading  film  distributors  through, 
out  foreign  territories. 

Cable  address  :  Phone  Mt  isconsin 

Himark  New  York  5196-5197 


RICHM0UNT  PICTURES,  Inc. 

723  7th  Avenue  New  York  City 

D.  J.  MOUNTAN.  Pras. 

Exclusive  foreign  representative!  for 
Rayart  Pictures  Corporation  and  other 
leading  independent  producer!  and  dis- 
tributors. 

Paris   Address: 

Societe    des    Films    Richmount. 

2  Rue  de  Lancry, 

Paris,    France. 

London   Address: 

Mr.    Arthur   Levey, 

31   Portland   Place, 

London,   W.  I.  England 

Cable  Address:  RICHPICSOC,  Paris 

Cable    Adress:     DEEJAY,    London 

Cable   Address:    RICHPIC,   N.   Y. 

Exporting   only    the    best    in 
Motion  Pictures 


Capital  Production  Exporting  Co. 

Inc. 


''Productions  of  Merit' 


Available  for  Immediate  Release 


SOCIETY  DRAMAS 
WESTERN  FEATURES 
STUNT   MELODRAMAS 


TWO   REEL  COMEDIES 
NOVELTY  SHORTS 
TWO   REEL   WESTERNS 


A  Comprehensive  Line-Up  of  a  Large  Variety  of  Product 
729  Seventh  Avenue,  New  York 


Cable  Address 
PIZORFILM 


THE 


•iMH 


DAILV 


Sunday,  January  23,  1927 


"The  Music  Master" 

Fox  Length:  7754  ft. 

PATHOS  THAT  IS  PATHOS. 
SENTIMENTAL  BUT  POWER- 
FULLY APPEALING  WITH 
ALEC  B.  FRANCIS  IN  A  CHAR- 
ACTERIZATION THAT  TUGS 
AT  THE  HEART  STRINGS. 

Cast ..  Francis  easily  offers  the 
best  performance  of  a  long  and 
varied  screen  career.  Lois  Moran 
wistfully  beautiful.  Charming  in  the 
old  fashioned  frocks.  Neil  Hamilton 
her  handsome  suitor.  Others  who 
do  very  good  work  are  Charles  Lane, 
Norman  Trevor,  Helen  Chandler, 
Howard  Cull,  Carrie  Scott,  Dore 
Davidson,   William    Tilden. 

Story  and  Production ....  Drama. 
Charles  Klein's  play,  made  famous 
by  David  Warfield,  has  been  adapted 
for  the  screen  by  his  son,  Philip 
Klein,  and  a  most  faithful  transition 
it  is.  Allan  Dwan  has  usually  been 
identified  with  pictures  of  a  fantas- 
tical or  superficial  order  rather  than 
those  of  a  heart  stirring  variety.  He 
shows  what  he  can  do  with  the  ad- 
vent of  "The  Music  Master".  It 
abounds  with  heart  interest,  pathos, 
romance,  all  three  elements  so  deeply 
convincing,  so  thoroughly  real  that 
they  get  right  under  the  skin.  You 
would  have  to  be  made  of  stone  not 
to  feel  the  pang  of  the  old  music 
master's  sorrow,  nor  thrill  at  the  joy 
that  is  his  when  he  finally  claims 
his  little  daughter.  Truly  impres- 
sive. 

Direction    Allan   Dawn; 

most   satisfactory. 

Author   Charles  Klein. 

Adaptation    Phillip   Klein. 

Photography    ....George   Wegger; 
good.  .<l| 


W.  C.  Fields  in 

"The  Potters" 

Paramount  Length:  6680  ft 

GOOD  FAMILY  ENTERTAIN- 
MENT. FIELDS  BETTER  THAN 
EVER  BEFORE  AS  PA  POTTER. 
PICTURE  A  LITTLE  LONG, 
BUT  TRIMMING  WILL  EASILY 
FIX  THAT. 

Cast.  ...  Fields  scores  in  this.  Mary 
Alden    characteristic    as    Ma    Potter. 
Others   in    a   good    cast:    Ivy    Harris 
Jack    Egan,    Richard    "Skeets"    Galla- 
gher, Joseph  Smiley,  Bradley  Barker. 

Story  and  Production ....  Comedy. 
it's  all  about  a  familiar  type  of  Amer- 
ican family.  The  Potters  go  through 
the  usual  squabbles,  pleasures  and 
disappointments  of  the  average  fam- 
ily. For  this  reason  the  picture  is 
bound  to  definitely  appeal  to  general 
run  of  picture  audiences,  made  up  of 
just  such  folks.  Pa  Potter  is  the  cen- 
tral figure  in  the  difficulties  current 
when  he  invests  some  of  the  family 
savings  without  Ma's  consent.  The 
old  gusher  comes  in,  of  course,  and 
the  Potters  are  headed  for  riches, 
but  how  they  arrive  at  this  stage  is 
told  in  good  humor  by  Fred  New- 
meyer,  who  has  handled  the  adap- 
tation of  the  play  quite  capably. 
Judging  from  the  audible  enjoyment 
of  the  Paramount  theater  audience 
"The  Potters"  comes  well  approved. 
It  has  a  few  slow  spots  that  could 
easily  be  trimmed. 

Direction Fred    Newmeyer; 

good. 

Author    J.   P.   McAvoy 

Adaptation Sam    Mintz-Ray 

Harris. 

Scenario J.    Clarkson    Miller 

Photography.  ...  Paul    Vogel:   good 


"The  Auctioneer" 

Fox  Length:  5500  ft. 

AMUSING  JEWISH  COMEDY. 
NOT  VERY  MUCH  TO  THE 
STORY  BUT  GEORGE  SID- 
NEY'S CHARACTERI  Z  A  T  I  O  N 
AND  MANY  GOOD  COMEDY 
SEQUENCES  WILL  PROVE  EN- 
TERTAINING. 

Cast ....  George  Sidney  in  another 
typical  characterization:  the  kindly 
Jew  who  befriends  the  little  Irish  girl. 
Splendid,  as  usual.  Marion  Nixon 
pleasing  as  the  girl.  Doris  Lloyd 
rather  young  for  Sidney's  wife. 
Sammy  Cohen  first  rate  as  a  clerk 
in  Sidney's  pawn  shop.  Gareth 
Hughes  a  suitable  hero.  Ward 
Crane,   an    unscrupulous   villain. 

Story  and  Production.  ...  Comedy- 
drama.  The  David  Belasco  stage 
play  became  famous  more  for  the 
acting  of  David  Warfield  than  for 
the  importance  of  the  play  itself  and 
so  the  picture  becomes  entertaining 
because  of  the  characterization  of 
George  Sidney  rather  than  for  the 
story  it  tells.  The  theme  is  slight 
and  of  the  familiar  "Abie's  Irish 
Rose"  variety.  But  Sidney's  fine  act- 
ing, his  typical  Jewish  humor,  plus  a 
quantity  of  first  class  comedy  inci- 
dent, make  the  picture  satisfying. 
The  introduction  of  the  kangaroo 
offers  one  of  the  best  laugh  sequences 
of  the  picture.  There  is  the  usual 
heart  interest  twist  and  the  happy 
ending. 

Direction Alfred   E.    Green  ; 

satisfactory. 

Authors Chas.  Klein- 
Lee   Arthur 

Scenario L.    G.    Rigby 

Photography.  .Geo.  Schneiderman; 
very   good. 


Monty  Banks  in 

"Play  Safe" 

Pathe  Length:  4915  ft. 

GREAT  COMEDY  THRILL 
WIND  UP.  A  BIT  SLOW  ON 
LAUGHS  IN  THE  EARLY 
REELS  BUT  THRILL  FINISH 
EASILY  MAKES  UP  FOR  THIS. 
WILL  SEND  THEM  OUT 
CHUCKLING. 

Cast.  ...  Banks  keeps  moving  and 
works  to  amuse  his  audience.  Does 
some  great  stunt  stuff  in  the  last  reel. 
Virginia  Lee  Corbin.  the  girl.  Others 
Charles   H.   Mailes,   Charles   Gerrard. 

Story  and  Production. ..  .Comedy. 
Banks  hasn't  as  good  a  series  of  gags 
in  this  one  as  he  had  in  "Atta  Boy" 
but  the  current  release  makes  up  for 
any  other  deficiencies  in  a  comedy 
thrill  climax  that  is  certain  to  send 
them  into  shrieks  in  most  theaters 
where  it  is  shown.  Monty  is  trying 
to  rescue  the  girl  and  they,  together 
with  villain,  are  the  only  passengers 
on  a  runaway  freight.  Banks  does 
some  fine  clowning  in  this  episode 
and  his  acrobatic  business  serves  for 
a  bevy  of  laughs  and  thrills.  The 
prize  laugh  of  the  picture  is  Monty 
hanging  on  to  the  end  of  a  plank 
which  the  girl  is  trying  to  pull 
aboard  the  top  of  the  caboose.  The 
film  is  burdened  with  many  subtitles. 
Of  course  Monty  finally  saves  the 
girl  and  moves  up  from  factory 
worker   to   general   manager. 

Direction Joseph  Henabery; 

good. 

Author Monty  Banks. 

Scenario Charles     Horan- 

Harry   Sweet. 

Photography Blake     Wagner; 

good. 

Art  A  cord  in 

"Loco  Luck" 

Universal  Length :  4827  ft. 

ANOTHER  WESTERN  ADDED 
TO  THE  LINE-UP.  ART  ACORD 
A  TYPICAL  COWBOY  HERO 
WHO  DOES  HIS  STUFF  WITH 
ALL  THE  CONVICTION  OF  A 
COWBOY  HERO.   STORY   FAIR. 

Cast. .  .  .  Acord  keeps  busy  but  he 
manages  very  well,  of  course.  Fay 
Wray  the  typical  little  western  he- 
roine. A  trio  of  schemers:  William 
Steele,  Al  Jennings  and  George  Kes- 
terson,  Aggie  Herring  the  little  old 
mother. 

Story  and  Production.  ..  .Western; 
adapted  from  "The  Eyes  Win."  West- 
erns are  all  about  alike.  There  is 
seldom  enough  variation  to  warrant 
a  synopsis  of  the  story.  Occasion- 
ally a  picture  is  bolstered  with  fast, 
snappy  action,  a  particularly  fine  lot 
of  stunts  and  thrills,  or  perhaps  un- 
usually good  riding.  But,  on  the 
whole,  the  average  western  contents 
itself  with  a  formula  plot,  the  usual 
amount  of  action,  romance,  some- 
times occasional  comedy,  and  wends 
its  way  around  to  the  conventional 
fade  out  where  the  girl  and  hero  do 
a  clinch  finish  while  the  unsuccessful 
villain  dies  peacefully  or  finds  him- 
self  in  the   hands  of  the  law. 

Direction Clifford    Smith; 

satisfactory. 

Author Alvin   J.   Neitz 

Scenario Isadore   Bernstein 

Photography Eddie  Linden  ; 

good. 


Monte  Blue  in 

"Wolf's  Clothing" 

Warner  Bros.  Length:  7068  ft. 

QUITE  A  HECTIC  SESSION. 
STORY  ESSAYS  A  SERIES  OF 
WILD  PROCEEDINGS  BY  WAY 
OF  COMEDY  WHICH  FAILS 
AND  SEEMS  QUITE  INEXCUS- 
ABLE IN  SPITE  OF  THE 
DREAM    ENDING. 

Cast.. Monte  Blue  the  hero  of  a 
very  hilarious  nightmare  with  John 
Miljan  his  partner  in  the  absurdities. 
Patsy  Ruth  Miller  the  girl  he  falls 
in  love  with — in  his  dream.  Douglas 
Gerrard  a  blurting  English  society 
detective.  Others  Kala  Pasha,  Ar- 
thur Millett,  John  Webb  Dillon.  Paul 
Panzer. 

Story  and  Production.  ...  Comedy 
Roy  Del  Ruth  stores  up  a  grand  sur- 
prise finish  for  "Wolf's  Clothing". 
The  hectic  goings  on  have  all  been 
part  of  hero's  delirium  and  the  fact 
that  the  terrific  nonsense  was  all  a 
dream  is  excuse  enough — so  they 
would  have  you  believe — for  the 
:absurd  business  of  the  previous  reels. 
Perhaps  some  folks  will  let  it  go  at 
that  but  more  than  likely  they  will 
'feel  that  something  has  been  put  over 
on  them.      Picture  runs  far  too  long. 

Direction    Roy  Del   Ruth; 

fair. 

Author    ....Arthur   Somers   Roche. 

Scenario Darryl    Francis 

Zanuck 

Photography  ...  Byron  Haskins: 
satisfactory. 


Lon  Chaney  in 

"Tell  It  To  the  Marines" 

M-G-M  Leyigth:  8200  ft. 

A  BEAR  OF  A  TITLE,  A  BEAR 
OF  A  STORY  WELL  DONE 
CHANEY  AND  BILL  HAINES 
GREAT. 

Cast. .Chaney  and  William  Haines 
so  natural  you  forget  it's  a  picture. 
Eleanor  Boardman,  Carmel  Myers 
and    Eddie    Gribbon    do    nice    work. 

Story  and  Production.  .  .  .The  life 
of  the  marines  is  shown  in  much  de- 
tail, all  of  which  is  most  interesting. 
It  deals  with  the  manner  in  which  a 
rookie  is  converted  into  a  first  class 
fighting  machine.  Haines  is  the 
rookie  and  a  crackerjack  at  that.  The 
tale  takes  the  marines  around  the 
world,  starting  with  the  marine  base 
at  San  Diego.  Contrary  to  the  im- 
pression which  will  prevail  until  you 
dispel  it,  the  picture  does  not  deal 
with  the  Great  War.  Therein  it  is 
different  and  refreshinglv  so.  There 
is  comedy — loads  of  it — and  suffi- 
cient punch  sequences.  The  back- 
grounds embrace  pretty  much  the 
entire  Pacific  fleet  and  are  tremen- 
dously interesting.  The  titles,  writ- 
ten by  Joe  Farnham,  are  very  clever 
Exploitation  readv-made  with  the 
marine  corps  everywhere  ready  to 
'lid    in   putting   it   over. 

Direction     George    Hill: 

first  rate. 

A"tfc"«-      E.   Richard  Schaver 

Ada>-n-"t'on  .  .  .  E.    Richard    Sehayer 

P^-'^Taphy    Ira    Morgan: 

'•""■   fine. 


Leatrice  Joy  in 

"Nobody's  Widow" 

Producers  Dist.  Corp.  Length  6421  ft. 

DECIDEDLY  ENTERTAINING. 
LIGHT  AND  BREEZY  WITH  A 
CLEVER  LITTLE  STORY 
SMARTLY  TOLD  BY  DONALD 
CRISP  AND  A  FIRST  RATE 
CAST. 

Cast.  .  .  .Best  thing  Leatrice  Joy  has 
done  in  a  long  time.  Charles  Ray  and 
Phyllis  Haver  score  personal  hits  in 
their  burlesque  bit.  David  Butler  and 
Dot    Farley  good. 

Story  and  Production.  ...  Farce; 
adapted  from  Avery  Hopwood's  play. 
Donald  Crisp  has  made  a  truly  amus- 
ing farce  that  is  guaranteed  entertain- 
ment. The  situations  are  original,  the 
story  moves  swiftly,  the  laughs  are 
well  distributed  and  the  cast  is  splen- 
did. The  titles  are  corking.  There 
is  a  burlesque  skit  that  is  one  of  the 
cleverest  sequences  in  the  picture  but 
there  isn't  a  dull  moment  in  the  entire 
footage.  Story,  direction,  cast — all 
three  of  high  calibre  so  the  result 
could  not  be  other  than  good  enter- 
tainment. The  titles  are  good  and 
the  laughs  come  steadily.  Charles 
Ray's  admirers  are  going  to  enjoy 
his  work  in  this.  Good  box  office 
possibilities  that  should  make  this 
an    exhibitor   favorite. 

Direction.  ...  Donald    Crisp;    smart. 

Author Avery    Hopwood 

Scenario.  ...  Clara  Beranger-Doug- 
las    Doty. 

Photography Arthur      Miller; 

good. 


"Perch  of  the  Devil" 

Universal-Jewel        Length:  6807  ft. 

WILL  APPEAL  TO  AVERAGE 
NEIGHBORHOOD  THEATER 
AUDIENCE.  STORY  SOME- 
WHAT TRITE  ALTHOUGH  IT 
DEVELOPS  SOME  NEW  ANG- 
LES AND  HAS  FAIRLY  DRAM- 
ATIC CLIMAX. 

Cast..  Mae  Busch  does  but  fair 
work  and  photographs  poorly.  Jane 
Winton  has  about  the  best  acting 
role  and  handles  it  very  nicely.  Pat 
O'Malley  relegated  to  a  place  of 
third  importance.  Others  Theodore 
Yon    Eltz,    Lincoln    Steadman. 

Story  and  Production. ...  Drama. 
"Perch  of  the  Devil"  is  a  Gertrude 
Atherton  marital  taagle  that  for  the 
most  part  is  not  new.  There  are 
one  or  two  slightly  new  twists  that 
make  for  some  variation  and  the 
flood  climax  that  brings  about  the 
reunion  of  the  husband  and  wife 
serves  for  a  satisfactory  thrill.  King 
Baggott  handles  the  story  only  fairly 
well.  He  has  not  always  succeeded 
in  getting  the  best  from  the  cast. 
Mae  Busch  has  done  much  better  and 
O'Malley  doesn't  seem  to  measure 
up  to  his  past  performances  either. 
The  hom°  wrecking  activities  of  the 
vampire  never  ring  very  true.  Lack 
of  conviction  seems  to  be  one  reason 
why  the  picture  does  not  create  a 
proper  sympathy  for  the  characters 
involved.  The  climax  scenes  are 
well  handled  and  offer  a  fair  enough 
thrill.  It  is  obvious  practically  all 
the  way  through  that  a  reconciliation 
of  husband  and  wife  is  in  the  offing, 
just  fair. 

Direction    King    Bap^ot; 

Author    Gertrude   Atherton. 

Adaptation    Mary  O'Hara 

Photography    Chas.    Stumar; 

good. 


Marie  Prevost    in 

"Man  Bait" 

Prod.  Dist.  Corp.      Length :  5865  ft. 

MILDLY  ENTERTAINING. 
SITUATIONS  ALL  HAVE  A 
FAMILIAR  RING  AND  THE 
LAUGHS  SPRING  FROM  SOME 
FAIRLY   WELL  WORN  GAGS. 

Cast.. Marie  Prevost  puckers  her 
lips,  swaggers  her  shoulders  and 
wise-cracks  her  way  through  a  role 
that  isn't  any  particular  prize.  Doug- 
las Fairbanks,  Jr.  seems  under  the 
impression  that  the  more  gestering 
he  does  the  more  attention  he  will 
get.  Poor  in  this.  Others  Ada 
Gleason,  Sally  Rand,  Kenneth 
Thomson,  Eddie  Gribbon,  Betty 
Francisco. 

Story  and  Production ....  Comedy 
romance.  Mane  Prevost  wasn't  fav- 
ored with  an  especially  happy  choice 
in  "Man  Bait".  It  is  good  tor  a  tair 
number  ot  laughs  but  the  story  is 
such  old  and  familiar  hokum  that  it 
doesn't  gain  any  great  headway. 
There  is  the  usual  jazz  angle  that 
may  make  it  attractive  for  the 
younger  element  and  the  fact  that 
Marie  plays  the  part  of  a  hostess  in 
a  dance  hall  will  appeal  to  them. 
Donald  Crisp  hasn't  shown  the  skill 
in  directing  this  that  he  did  in  "No- 
body's Widow".  In  fact  there  is  lit- 
tle contrast  in  the  two  productions. 
He  didn't  have  as  good  material  in 
this  instance  but  he  might  have  made 
a  little  more   out  of  it. 

Direction    Donald   Crisp; 

ordinary. 

Author     Norman    Houston 

Adaptation    Douglas   Doty 

Photography     Hal    Rosson; 

good. 


Bob  Custer  in 

"Cactus  Trails" 

F.  B.  O.  Length:  4889  /•*. 

MOVES  FAST  BUT  THE  AGE 
OLD  YARN  ABOUT  THE 
RANCH  RICH  IN  OIL  DOESN'T 
FURNISH  ANY  NEW  TWISTS 
TO  KEEP  THE  SPECTATOR  IN- 
TERESTED. 

Cast.  ...  Custer  has  a  hustling  time 
of  it.  Lew  Meehan  the  old  rascally 
oil  faker  and  Marjorie  Zier,  the  girl. 
Inez  Gomez  the  ranch  owner.  Mil- 
burn  Morante  "comedy  relief." 
Others  Roy  Laidlaw,  Roy  Watson, 
Bud  Osborne. 

Story  and   Production.  ..  .Western., 

"Cactus     Trails"     doesn't     give     Bob 

Custer  as  good  a  vehicle  as  some  of 

his    more    recent    stories.      It    moves 

;;fast   enough    but   the    plot   is    such   a 

hackneyed   overworked    affair   that   it 

is    difficult    to    squeeze    any    interest 

li  into  it.     It  is  one  of  those   old   time 

'■  western  stories  repeated  without  the 

i  help   of   any   outstanding   bits   of   ac- 

I  tion  or  new  touches  to  offset  the  old 

I  situations.  _    The    picture    has    plenty 

I  of  fast  riding  and   some  good   fights 

Iso   if  they  are   satisfied   merely  with 

I  action    it     should     do    well     enough. 

Direction Percy  Pembroke ; 

I  fair. 

Author W.  Bert  Foster 

Adaptation George   Merrick 

Scenario Harry   P.   Crist 

Photography Ernest  Miller; 

?ood. 


"A  Little  Journey" 

M-G-M  Length:    6088  ft 

AMUSING,  NOT  VERY  MUCH 
OF  A  STORY  AND  THE  CON- 
FINES OF  A  PULLMAN  TRAIN 
LIMIT  THE  POSSIBILITIES  OF 
SHOW,  YET  ROBERT  LEON- 
ARD HAS  MADE  IT  ENTER- 
TAINING. 

Cast.  .  .  .William  Haines  made  such 
a  hit  in  "Brown  of  Harvard"  that  he 
seems  to  have  won  a  permanent  place 
as   the   smart   alec      Very  good   here 
again.       Claire    Windsor    pleasing    a? 
the  girl   and   Harry   Carey,   minus   hi; 
western   togs   and   atmosphere,   is   the 
middle  aged  suitor  who  withdraws  it 
favor    of   the    younger    man.      Other 
Claire  McDowell  and  Lawford  David 
son. 

Story  and  Production.  . .  .  Romanci 
Rachel  Crother's  play  must  have  pre 
sented  somewhat  of  a  problem  who 
it  came  to  transferring  it  to  th, 
screen.  There  is  so  little  to  it  am 
with  the  action  all  occurring  aboan 
a  pullman  bound  from  New  Yor) 
to  San  Francisco  there  wasn't  an. 
chance  to  supply  any  trimmings  it. 
the  way  of  lavish  settings,  fashioi 
shows  and  the  well  known  fillers 
Leonard  deserves  no  little  credit  foi 
the    way    he    has    handled    the    storv 

Direction Robert  Z.  Leonard 

first   rate. 

Author Rachel    Crother 

Scenario Albert   Lewii 

Photography Ira    Moran 

good. 


"God's  Great  Wilderness" 

Amer.  Cin.  Assn.  Length:  5398  ft. 
U  N  C  O  N  VIN  C  I  N  G.  BACK- 
WOODS MELODRAMA  PACKS 
MANY  A  THRILL  BUT  THEY 
ARE  ALL  DERIVED  FROM 
CONVENTIONAL  AND  IM- 
PROBABLE SITUATIONS. 

Cast Russell  Simpson  the  in- 
tolerant small  townsman  whose  nar- 
rowness and  discipline  brings  hard- 
ship and  sorrow  to  a  long  list  of 
players  including  Joseph  Bennett, 
Mary  Carr,  Lillian  Rich  and  several 
others. 

Story    and    Production Drama. 

"God's     Great     Wilderness"     smacks 
strongly    of    the     10-20-30's    in    both 
story,      treatment      and      production. 
There    may    be    an    audience    for    this 
brand    of    picture    among    the    neigh- 
borhood theaters   but  it  is  difficult   to 
imagine  that  anyone  could  be  thrilled 
by    such    unconvincing    procedure    or 
that    their    sympathies    could    be    en- 
listed for  the   weak  characters  of  the 
stor.y.      The    domineering,    intolerant 
storekeeper      rules      the      town.      his 
family  and  everyone  within  his  range 
with    an    iron    hand.      All    submit    to 
his    brutality    which    leads    to   a    thril 
climax  in   which   David   Hartford   ha- 
employed    double    exposures    to    ac- 
quire    his     sensational     flood.        Tht 
cameraman   made   a  poor  job   of  this 
It   is   obvious   that   the   players   work 
ed   in   calm  water   while  the  turbulen 
water    scenes    were    double    exposei. 
upon    the    other.      There    is   a   might 
tine   cast   going   at    a   disadvantage   in 
this. 

Direction David   Hartford; 

poor. 

Author Spottiswood  Aiken 

Scenario Frances  Nordstrom 

Photography Walter    L.   Griffin 

Travers  Vale,  who  died  re- 
cently in  Hollywood,  was  well 
known  in  the  East.  In  1921  he 
directed  "Life,"  featuring  Rod 
La  Rocque,  and  in  1922,  he 
made  "A  Pasteboard  Crown. 
Both  productions  were  filmed 
at  the  old  Peerless  studio, 
Fort  Lee.  Travers  was  a  fa- 
miliar figure  at  the  Friars' 
Club. 

*  *        * 

A  newspaper  report  to  the 
effect  that  Dorothy  Arzner  is 
the  first  woman  to  direct  is  m 
error,  as  Lois  Weber,  Ida  May 
Park,  Vera  McCord  and  Mme. 
Alice  Blache  have  directed  pic- 
tures. 

*  *        * 

"Natural  drama"  is  the  de- 
scription given  "Grass"  by  its 
producers,  Ernest  B.  Schoed- 
sack  and  Marian  Cooper.  They 
have  returned  from  North 
Siam,  where  they  shot  80,000 
feet  for  a  new  production  for 
Famous.  The  picture  is  to  be 
released  in  six  weeks. 

*  *  * 
Continuing  our  research  work  at 
the  Paramount  Long  Island  studio 
we  find  the  following  birthplaces: 
John  Butler,  Newport,  R.  I.;  Neil 
Hamilton,  Lynn,  Mass.;  Alice  Joyce, 
Kansas  City,  Mo.;  Chester  Conkhn, 
Oskaloosa,  la.;  Tom  Moore,  County 
Meath,   Ireland. 


Corinne  Griffith  in 

"The  Lady  in  Ermine" 

First  National  Length:  6400  ft. 

PICTORIALLY  ATTRACTIVE 
BUT  THAT  IS  ABOUT  ALL. 
THE  STORY  PROMISES 
THRILLS  AND  SENSATIONS 
BUT  SUPPLIES  NEITHER. 
POOR  VEHICLE  FOR  STAR. 

Cast Corinne   Griffith   in   a   role 

with  limitations.  Not  quite  as  beau- 
tiful as  she  has  appeared  in  previous 
pictures.  Francis  X.  Bushman  still 
one  of  the  screen's  finest  actors 
Ward  Crane  and  Einar  Hanson  sat- 
isfactory. 

Story   and    Production Drama 

Corinne  Griffith  has  a  loyal  and  ard- 
ent following  among  the  fan  crowd. 
They  never  fail  to  turn  out  in  num- 
bers whenever  there  is  a  new  release 
on  hand.  The  star's  current  release 
is  another  of  those  dressed  up  affairs 
with  a  gala  display  of  uniforms,  state- 
ly castle  interiors,  and  a  generous 
amount  of  things  to  attract  the  eye. 
Corinne  is  not  quite  as  beautiful  per- 
haps due  to  the  rather  homely  head- 
dress she  wears  throughout  the 
greater  part  of  the  picture.  The 
story  might  have  gone  very  nicely 
to  music  but  on  the  screen  it  is  a 
cold,  slow  moving  affair  with  un- 
fulfilled promises  of  thrills.  The 
Griffith    contingent    will    be    on    hand. 

Direction James  Flood; 

fair. 

Authors Rudolph    Schanzer 

and   Ernst    Welish 

Adaptation Benj.    Glazer 

Photography.  .  .  Harold   Wenstrom; 
good. 


Dick  Grace   in 

rec  "Wide  Open" 

—Sunset—S.  R.  Length:  5000  ft. 

AIRPLANE  THRILLER.  AC- 
TION AND  STUNTS  GALORE 
FURNISH  GREAT  EXCITE- 
MENT PROVIDING  THERE  IS 
NO  OBJECTION  TO  THE  AB- 
SURDITIES OF  THE  PLOT. 

Cast.. Grace    a    hard    working. 

double-fisted  stunt  man  who  supplies 
a  first  rate  kick  in  his  performance. 
Grace  Darmond  the  loyal  heroine  and 
Ernest  Hilliard  the  slick  and  rascally 
villain. 

Story  and  Production.  .  Melodrama; 

from    the    story   "Out   to   Win."     The 

story  is  the  old  hokum  about  a  family 

feud    handed    down    from   parents    to 

'their    son    and    daughter    respectively 

!Spnd    the    efforts    of    the    children    to 

gyring    about    a    reconciliation    of    the 

•Id    men    provide    the    thrills    of    the 

The  men  had  quarreled  about 


a 


ft  (tory. 

|.*their  airplane  motor  invention  and 
^sought  to  win  separate  laurels  with 
|itheir  individaul  machines.  Hero  and 
J  the  girl  work  upon  a  combination  of 
I  both  and  enter  the  new  plane  in  a 
•  race  which  wins  honors  for  both 
j  men  and  brings  about  a  handshake 
Sand   a   clinch.      Action,    plenty   of    it. 

Direction John  Wesley  Grey; 

^average. 

£    Author John  Wesley  Grey 

}>    Scenario Not    credited 

ft    Photography Unknown ; 

Ispod. 


HOLLYWOOD 
HAPPENINGS 


3fe  NEWSPAPER 
ojf  FILMDOM 


ANDWEEKLY 
FILM  DIGEST 


By 

Harvey  E.  Qausman 


Milton  Sills'  Next 
"Diamonds   in   the    Rough"   is    the 
title   of   Milton    Sills'   next   for    First 
National. 


Goudal   in   "White    Gold" 

Jetta  Goudal  is  working  in  "White 
Gold,"  which  William  F.  Howard  is 
directing. 


Vehicle    for    Leon    Errol 
Leon  Errol  will  be  starred  in  "Le 
Petite  Cafe,"  which  John  McCormick 
will  make  for  First  National  as  "The 
Little    Cafe." 


Rubens  Cast  for  "Salome" 

Alma  Rubens  will  be  starred  in  the 
Fox  production,  "The  Heart  of  Sa- 
lome," which  goes  before  the  cam- 
era immediately. 


In   "Wolves    of   the    Air" 

Johnnie  Walker  and  Mildred  Har- 
ris are  featured  in  "Wolves  of  the 
Air,"  Sterling  production.  Others  are 
Gayne  Whitman,  Lois  Boyd,  Mau- 
rice Costello  and  Jay  Hunt. 


Ruth    Stonehouse    Cast 
Ruth    Stonehouse    has   been   added 
to   the    cast   of    "Poor    Girls,"   which 
Columbia    is    making.      Lloyd    Whit- 
lock  also  has  a  role. 


Supporting  Milton   Sills 

Supporting  Milton  Sills  in  "The 
Sea  Tiger,"  First  National  film,  are 
Mary  Astor,  Larry  Kent,  Alice 
White,  Kate  Price,  Arthur  Stone, 
Emily   Fitzroy  and  Joe   Bonomo. 


Stoloff    Completing    Picture 

Ben  Stoloff  is  completing  direc- 
tion on  "A.  W.  O.  L.,"  Fox  picture 
with  Gene  Cameron,  Ted  McNamara, 
Sammy  Cohen,  Judy  King  and  Betty 

Francisco. 


Millard    Webb's   First 

Millard  Webb's  first  directorial 
duties  for  First  National  involve 
"Ben  and  Broad,"  which  Lenore  Cof- 
fee wrote.  Dorothy  Mackaill  will 
probably   play    the    lead. 


Pacific  Pictures  Making  First 
Pacific  Pictures  Corp.,  a  new  or- 
ganization, is  making  "The  Old  Age 
Handicap,"  with  Mary  Carr,  Gaston 
Glass,  Dorothy  Devore,  Gareth 
Hughes,  Jimmy  Aubrey  and  Billy 
Franey. 


Filming   "Gay    Old    Bird" 

In  production  on  the  Warner  lot 
is  "The  Gay  Old  Bird,"  with  Jane 
Winton,  John  T.  Murray.  Ed.  Ken- 
nedy, William  Demarest,  John  Step- 
pling  and  Francis  Raymond.  Her- 
man Raymaker  is  directing. 


Cast    for    "Broken    Gate" 

Cast  for  "The  Broken  Gate,"  Tif- 
fany Prod.,  are  Vera  Lewis,  Phillips 
Smalley,  Jack  MacDonald,  Dorothy 
Phillips,  William  Collier,  Jr.,  Jean 
Arthur,  Gibson  Gowland,  Florence 
Turner,  Charles  A.  Post  and  Caro- 
line Rankin. 


Comedy  Team  in  M-G-M  Film 
George  K.  Arthur  and  Karl  Dane 
comprise  the  featured  comedy  team 
in  "Red,  White,  and  Blue."  Addi- 
tions to  the  cast  are  Tom  O'Brien, 
Lincoln  Stedman,  Gene  Stone,  Capt. 
E.    H.   Calvert. 


Barnes    for  •  "Branding    Iron" 
T.   Roy   Barnes  has  been   cast   for 


Betty   Compson  in   "U"   Film 

Betty  Compson  will  play  the  lead- 
ing role  in  "Cheating  Cheaters," 
which  Edward  Laemmle  will  direct 
for  Universal. 


Crosland  Assembling  Cast 
Alan  Crosland  is  assembling  a  cast 
for  his  next  Warner  production,  "A 
Million  Bid,"  starring  Dolores  Cos- 
tello and  supported  by  Warner 
Oland,  John  Miljan,  Joseph  Swick- 
ard,  Sojin  and  Angelo  Rossitto. 
Charles  Emmett  Mack  has  the  juve- 
nile lead.  Screen  story  written  by 
Anthonv     Coldwav. 


Irish  Artist  to  Prepare  Poster 
Power      O'Malley.     Dublin     artist, 
has    been    chosen    by    Cecil    B.    De 
Mille    to   prepare   a   series   of  posters 
for  "The  King  of  Kings." 


Raymond  Joins  Ambassador 
Jack  Raymond  has  been  signed  as 
the  leading  comedian  for  the  Am- 
bassador Prod.  The  organization  has 
rented  space  St  the  Fine  Arts.  Wm. 
P.  S.  Earle  will  direct  a  series  of 
comedies. 


Lubin   in   Vidor   Cast 

Arthur  Lubin  has  been  signed  for 
Florence  Vidor's  next  starring  vehi- 
cle "Afraid  to  Love." 


Derelys  Perdue  Opposite  Humes 

Derelys  Perdue  will  play  the  fem- 
inine lead  opposite  Fred  Humes  in 
"The  Empty  Saddle"  to  be  directed 
by   Ray  Taylor  for  Universal. 


I 


Working  in  Reisner  Film 
Working  in  "What  Every  Girl 
Should  Know"  are  Patsy  Ruth  Mil- 
ler, Ian  Keith,  Carrol  Nye,  Lillian 
Langdon  and  Hazel  Howell.  Direc- 
tion  is  by    Charles   Reisner. 


Making    "Hills    of   Kentucky" 

On  location  with  the  Warner  unit 
making  "Hills  of  Kentucky"  are: 
Howard  Bretherton,  director;  Jason 
Robardo,  Dorothy  Dwan,  Tom  Sants- 
chi,  Billy  Kent  Schaffer,  Nanette  and 
Rin-Tin-Tin,  and  Rin-Tin-Tin,  Jr. 
The  company  is  in  the  Kern  River 
country. 


MA&OLD 
[SHUMATE 

Writing  for 

FOX 

In  Production 

'WHISPERING  SAGE' 

Directed  by  Scott  R.   Duolap 


Lon  Chaney  in 

"Tell  It  To  the  Marines" 

M-G-M  Length:  8200  ft, 

A  BEAR  OF  A  TITLE,  A  BEAR 
OF  A  STORY  WELL  DONE 
CHANEY  AND  BILL  HAINES 
GREAT. 

Cast..  Chaney  and  William  Haines 
so  natural  you  forget  it's  a  picture. 
Eleanor  Boardman,  Carmel  Myers 
and    Eddie    Gribbon    do    nice    work. 

Story  and  Production.  ..  .The  life 
of  the  marines  is  shown  in  much  de- 
tail, all  of  which  is  most  interesting. 
Tt  deals  with  the  manner  in  which  a 
rookie  is  converted  into  a  first  class 
fighting  machine.  Haines  is  the 
rookie  and  a  crackerjack  at  that.  The 
tale  takes  the  marines  around  th< 
world,  starting  with  the  marine  base 
at  San  Diego.  Contrary  to  the  im- 
pression which  will  prevail  until  von 
dispel  it,  the  picture  does  not  dc^' 
with  the  Great  War.  Therein  it  is 
different  and  refreshingly  so.  There 
is  comedy — loads  of  it — and  suffi- 
cient punch  sequences.  The  back- 
grounds embrace  pretty  much  the 
entire  Pacific  fleet  and  are  tremen- 
dously interesting.  The  titles,  writ- 
ten by  Joe  Farnham,  are  very  clever 
Exploitation  readv-made  with  the 
marine  rorps  everywhere  ready  to 
•iid   in  putting  it  over. 

Direction     George    Hill: 

first  rate. 

AtifV"-*'    E.   Richard   Schaver 

Adant-t'on.  ■    E.    Richard    Sehayer 

pvi-'^rrj-gphy    Ira    Morgan: 

•""'    fine. 


Sedan  in   "Uncle   Tom"   Cast 

Rolfe  Sedan  has  been  added  to  the 
ast  of  Universal's  production,  "Uti- 
le  Tom's   Cabin." 


Taylor  to  Adapt  "Too  Many  Crooks" 
Rex  Taylor  has  been  signed  to 
prepare  the  adaptation  and  scenario 
of  "Too  Many  Crooks"  for  Para- 
mount, which  marks  Mildred  Davis' 
return  to  the  screen. 


Sally   O'Neil  to  Play  "Becky" 

Sally  O'Neil  will  play  the  title  role 
in  "Becky,"  which  M-G-M  will  film 
for  Cosmopolitan  Prod.  John  Mc- 
Cormick  will   direct. 


Brown  on   Research  Trip 

Clarence  Brown  and  his  assistant, 
Charles  Dorian,  are  in  San  Fran- 
cisco, engaged  in  research  work  on 
"The  Trail  of  '98." 


Langdon  Completes  "Long  Pants" 

Harry  Langdon  has  completed 
"Long  Pants."  Another  three  weeks 
will  be  spent  in  cutting  and  editing 
of  the  picture  before  it  is  delivered 
to   First   National. 


MacLean   Company  Returns 

Douglas  MacLean  has  returned 
from  San  Diego  where  he  has  been 
filming  "Let  It  Rain."  Eddie  Cline 
is  directing.  Cast  includes  '  Shirley 
Mason,  Frank  Campeau,  Wade  Bo- 
teler,   Lee   Shumway. 


Whitman   Back   with    Sennett 
Phil  Whitman  has  returned  to  the 
Sennett   writing  staff,   after  complet- 
ing a  ten   weeks'  contract  with   Fox. 


Alexander  Signs  New  Contract 

J.  Grubb  Alexander,  who  recently 
completed  the  adaptation  of  "The 
Chinese  Parrot,"  for  Universal,  has 
signed  a  long  term  contract  with  "U." 


Roy  Del  Ruth 

DIRECTOR 
Recent  Releases 

"Footloose  Widows" 

"Wolf's  Clothing" 
"Across  the  Pacific" 

Now  Preparing 

"The  First  Auto" 

Warner  Brothers  Pictures,  Inc. 


WHAT'S    GOING    ON 

AND   WHO'S    WHO 

FROM    STUDIO    STAGES 

AROUND  NEW  YORK 


Eastern  Studios 


A    WEEKLY    DIGEST 

OF     SNAPPY     ITEMS 

COVERING    EASTERN 

PICTURE     PRODUCTION 


Boyle  to  Direct 
Joseph  C.  Boyle,  who  directed 
Convoys,"  will  start  work  about 
eb.  1  on  "Broadway  Nights,"  Rob- 
t  T.  Kane  production.  He  will  be 
sisted  by  Charles  McGuire. 


LaCava  to  Direct  Fields 
Gregory  LaCava,  who  directed 
Paradise  for  Two,"  starring  Richard 
ix,  is  to  direct  W.  C.  Fields'  next 
;hicle.  Fields  is  now  spending  his 
ication  in   Mexico. 


Sutherland  on  Coast 
Edward  Sutherland,  who  directed 
^ove's  Greatest  Mistake,"  has  ar- 
Ived  on  the  Coast.  His  wife, 
louise  Brooks,  preceded  him  and  is 
aying  opposite  Adolphe  Menjou 
"Evening   Clothes." 


King  Starts  Walsh  Picture 
Burton  King  will  start  work  to- 
orrow  on  a  new  production,  star- 
ng  George  Walsh,  Marcel  LePicard 
ill  be  in  charge  of  the  photography, 
roduction  at  the  Tec-Art  Jackson 
venue  Studio. 

Webber  to  Handle  Camera 

George  Webber,  who  photographed 
|["he  Music  Master"  and  several 
loria  Swanson  productions,  will 
indie  the  camera  on  "The  Joy  Girl," 
hich  will  be  made  in  Florida. 


Harry  Gribbon  in  Cast 

Harry  Gribbon,  veteran  Mack  Sen- 
itt  comedian,  has  returned  to  the 
reen.  He  is  appearing  in  "Knock- 
it  Riley,"  which  stars  Richard  Dix. 


"Joy  Girl"  Delayed 

Production  on  "The  Joy  Girl"  has 
■en  deferred  until  the  latter  part 
next  month.  Olive  Borden,  who 
ill  play  the  title  role,  is  working  in 
Che  Secret  Studio,"  on  the  Coast 
eil  Hamilton,  scheduled  for  an  im- 
irtant  part,  is  confined  to  his  home 
;re  by  illness.  The  Allan  Dwan 
lit  members  were  to  have  sailed 
r  Florida  Jan.  29,  but  the  passage 
is  been  cancelled. 


"Painting 

Pictures 

with  Light" 

HARRY  A.  FISCHBECK 
Cinematographer 


JOSEPH  C.   BOYLE 

Director 

"CONVOYS" 

(Robert   T.    Kane    Prods.) 

In  Preparation 

"BROADWAY  NIGHTS" 
(Robert   T.    Kane    Prods.) 


A  Little  from  "Lots" 


By  RALPH  WILK 


ONE  of  the  highlights  of  Gilda 
Gray's  recent  tour  was  her  appear- 
ance before  the  members  of  a  Home 
for  Aged  Women  in  Chicago.  The 
elderly  women  took  much  interest 
in  Gilda's  dancing  and  then  invited 
her  to  join  in  a  knitting  bee. 

*  *         * 

The  directors  now  at  work 
at  the  Paramount  Long  Is- 
land studio  represent  a  Con- 
gress of  All  Nations.  Herbert 
Brenon  was  born  in  Dublin, 
while  Robert  G.  Vignola  first 
saw  the  light  of  day  in  Italy. 
Malcolm  St.  Clair's  birthplace 
is  in  Los  Angeles,  with  Lon- 
don claiming  Victor  Heerman. 
Gregory  La  Cava  was  born  in 
Towanda,  Pa. 

*  *        * 

A  further  survey  at  the  studio  dis- 
closes that  very  few  native  born  New 
Yorkers  are  engaged  in  picture  work 
in  the  East.  Our  research  revealed 
the  following  birthplaces:  William 
LeBaron,  Elgin,  III.;  J.  J.  Gain, 
Philadelphia;  Ralph  Block,  Chero- 
kee, la.;  Thomas  Meighan,  Pitts- 
burgh; Richard  Dix,  St.  Paul,  Minn.; 
Gilda  Gray,  Poland;  Mary  Brian, 
Corsicana,  Tex.;  Pierre  Collings, 
Truro,  Nova  Scotia;  John  W.  But- 
ler, Newport,  R.  I.;  Iris  Gray,  Osh- 
Icosh,  Wis.;  Forrest  Halsey,  New- 
ark, N.  J.;  Doty  Hobart,  Brattle- 
boro,  Vt.;  Randolph  Bartlett,  Glen- 
coe,  Canada;  Edgar  Adams,  Louis- 
ville, Ky.;  Alvin  Wyckoff,  Elmira, 
N.  Y.;  Harry  A.  Fischbeck,  Ham- 
burg, Germany;  J.  Roy  Hunt,  Car- 
pertown,  W.  Va.;  Warner  Baxter, 
Columbus,  O.;  Evelyn  Brent,  Tampa, 
Fla.;  Madge  Bellamy,  Hillsboro, 
Tex.;  Walter  Goss,  Mona  Palma, 
Hoivard  Emmett  Rogers,  New  York 
City;  Leon  D'Usseau,  Toledo,  0.; 
Russell  Mathews,  Columbus,  O. 

*  *        * 

Charles  Brokaw,  a  member 
of  the  Paramount  school,  has 
returned  to  the  stage.  He  is 
appearing  in  "The  Road  to 
Rome,"  starring  Jane   Cowl. 

*  *        * 

Kenneth  Webb,  the  director, 
who  writes  plays  and  music, 
has  just  finished  another  play. 
His  "One  of  the  Family"  was 
on  Broadway  for  several 
months. 

*  *        * 

Sam  Hardy's  work  in  "The 
Prince  of  Tempters"  was  pop- 
ular and  expensive,  in  the  sense, 
that  he  had  to  engage  a  secre- 
tary to  answer  his  fan  mail. 

*  *        * 

Gail  Kane,  who  flits  to  and  from 
the  stage  and  screen,  is  now  playing 
an  important  role  in  "The  Captive." 
It  is  a  safe  wager  that  she  will  not 
play  this  part  on  the  screen,  for  the 
good  and  sufficient  reason  that  Will 
Hays  will  never  allow  the  piece  to 
be  picturized. 


Ruth  Donnelly,  whose  "wise- 
cracks" have  been  heard  in 
several  Broadway  plays,  is  ap- 
pearing in  Ed  Wynn's  initial 
picture. 


By  the  way,  Cooper  is  a  veteran 
newspaperman,  his  reporting  path 
having  extenaed  from  El  Paso,  Tex., 
to  New  York.  In  Minneapolis,  he 
worked  on  the  old  Daily  News, 
which  had  H.  H.  Van  Loan,  John 
Colton,  Jack  Lloyd  and  Floyd  Gib- 
bons on  its  payroll. 


From  grease  to  grease  paint  is 
the  step  taken  by  George  Young,  the 
Canadian  youngster  who  swam  the 
Catalina  Channel.  Young,  who  has 
signed  with  Famous,  is  hoping  he 
will  be  as  successful  as  Mary  Pick- 
ford,  Norma  Shearer,  Huntly  Gor- 
don and  other  fellow  Canucks. 
*        *        * 

Grace  Wagner  of  Rebecca 
&  Silton,  who  represent  screen 
players,  has  an  artist  in  her 
own  family.  Her  brother,  15 
years  old,  won  the  first  prize 
in  the  poster  contest  held  in 
conjunction  with  the  Flower 
Show  to  be  held  in  New  York. 


Travers  Vale,  who  died  re- 
cently in  Hollywood,  was  well 
known  in  the  East.  In  1921  he 
directed  "Life,"  featuring  Rod 
La  Rocque,  and  in  1922,  he 
made  "A  Pasteboard  Crown." 
Both  productions  were  filmed 
at  the  old  Peerless  studio, 
Fort  Lee.  Travers  was  a  fa- 
miliar figure  at  the  Friars' 
Club. 


A  newspaper  report  to  the 
effect  that  Dorothy  Arzner  is 
the  first  woman  to  direct  is  in 
error,  as  Lois  Weber,  Ida  May 
Park,  Vera  McCord  and  Mme. 
Alice  Blache  have  directed  pic- 
tures. 


"Natural  drama"  is  the  de- 
scription given  "Grass"  by  its 
producers,  Ernest  B.  Schoed- 
sack  and  Marian  Cooper.  They 
have  returned  from  North 
Siam,  where  they  shot  80,000 
feet  for  a  new  production  for 
Famous.  The  picture  is  to  be 
released  in  six  weeks. 


Continuing  our  research  work  at 
the  Paramount  Long  Island  studio 
we  find  the  following  birthplaces: 
John  Butler,  Newport,  R.  I.;  Neil 
Hamilton,  Lynn,  Mass.;  Alice  Joyce, 
Kansas  City,  Mo.;  Chester  Conklin, 
Oskaloosa,  la.;  Tom  Moore,  County 
Meath,   Ireland. 


Hardy  in  Kane  Picture 
Sam  Hardy,  who  is  the  featured 
player  in  "The  Perfect  Sap,"  has  been 
assigned  an  important  role  in  "Broad- 
way Nights,"  which  will  go  into  pro- 
duction at  Cosmopolitan  next  month. 


La  Varre  Joins  Cast 
Myrtland  La  Varre  has  been  add- 
ed to  the  cast  of  "Knockout  Riley," 
starring  Richard  Dix. 


Prival  to  Hollywood 

Lucien  Prival,  who  has  been  signed 
by  First  National,  is  to  leave  next 
week  for  Hollywood. 


Leila    Hyams    with    Warners 
Leila  Hyams,  who  played  in  "Sum- 
mer Bachelors"  and  "The  Kick-Oft," 
has  been  signed  to  a  long  term  con- 
tract by  the  Warners. 


Martin  to  Europe 

Townsend  Martin,  veteran  member 
of  the  Paramount  scenario  depart- 
ment, plans  to  sail  for  France  on  the 
Majestic.  He  will  remain  in  Eu- 
rope  for   several  months. 


Revelle  Joins  Brenon  Cast 
Hamilton  Revelle,  veteran  Broad- 
way actor,  has  been  added  to  the 
cast  of  "The  Telephone  Girl,"  which 
is  being  directed  by  Herbert  Brenon 
at  the  Paramount  studio,  Hale 
Hamilton,  who  was  in  "Summer 
Bachelors,"  and  William  E.  Shay 
are  also  in  the  cast. 


Cast  Campbell  Hicks 
Campbell  Hicks,  who  recently  went 
to  the  Coast,  has  been  added  to  the 
cast    of    "Ritzy,"   which   is   being   di- 
rected  by   Richard   Rosson. 


$AM  HARDY 

Watch  for 
"ORCHIDS  and 

ERMINE" 
"HIGH  HAT" 


In  Preparation 

Robert  T.   Kane's 

"BROADWAY  NIGHTS" 


|  Alvin  Wyckoff  § 

it    DIRECTOR    o/    PHOTOGRAPHY   ♦•! 

if  it 


|  QUALITY 

§  SPEED 

I 

:.: 
8 
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:.: 
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it 
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ACCURACY  }\ 


THOMAS  MEIGHAN 


WmV 


10 


Sunday,  January  23,  1927 


Theater  Equipment  and  Management 


By   MICHAEL    L.    SIMMONS 


Equipment  Tips 

Carpet  Cushion 
The   prospect   of   laying   carpets   in 
his    theater    is    always,    in    a    certain 
sense,    a    troubled    one    for    the    ex- 
hibitor,   for    carpets,    no    matter    how 
cheap,  come  to  considerable  expense 
when    bought    in    the    footage    neces- 
sary for  a  theater  floor,  and  the  ma- 
terial   once    tacked    down    is    simply 
exposed   to   the   tender   mercies    of   a 
myriad   of   shuffling   feet.      Neverthe- 
less,   there    is    a   silver    lining    to    the 
cloud  of  this  problem— namely,  a  car- 
pet    cushion,     which     mitigates     the 
wearing  and  tearing  effect  of  traffic, 
and  thus  extends  the  life  of  the  car- 
pet.    The    Ozite   carpet   cushion   is   a 
product  that  has  received  wide-spread 
approval  for  its  efficiency  in  this  re- 
spect   and    is    well    recommended    by 
many    exhibitors    who    use    it.      It    is 
easy   to    discern   just   why    the   cush- 
ion  proves    a   protection,    when    it   is 
explained  that  it  practically  is  based 
on    the    same    principle    that    makes 
springs  or  shock  absorbers  a  felicity 
to  an  automobile. 


Unique  "Cut-Out"  Treatment 

A  NEW  form  for  the  use  of  poster  cut-outs  is  being  popularized 
-£*•  by  virtue  of  its  economy  and  uniqueness  of  effect  in  display 
Heretofore,  the  orthodox  manner  of  treating  cut-outs  has  been  to 
cut  out  action  scenes,  mount  them  on  compo-board  and  then  fix 
these  to  a  base  so  that  they  will  stand  upright,  or  fix  stilts  behind 
them.  This  practice  is  still  as  good  and  worthwhile  as  it  ever  was 
but  is  only  adaptable  for  use  on  the  floor  of  the  lobby,  or  out  in 
front.  The  new  innovation  calls  for  cut-out  treatment  of  heads 
of  the  featured  players,  or  at  the  most,  bust  size,  and  is  adaptable 
for  display  in  the  regular  picture  frames,  particularly  those  that  are 
lighted.  In  such  a  setting,  these  cut-outs  take  the  form  of  por- 
traits, and  the  raised  thickness  of  the  compo-board  on  which  the 
posters  are  pasted,  have  an  effect  comparable  to  the  advantage  of 
embossed  art  letterheads  over  the  flat  printed  kind. 


Chair  Covers 
One  of  the  greatest  fallacies  in  the 
mind  of  the  business  man  who 
has  to  keep  abreast  of  the  markets 
for  certain  commodities  necessary  to 
his  business,  is  that,  on  seasonal  de- 
vices— for  example,  as  in  chair  covers, 
flower  stands,  summer  dressings,  etc. 
—he  needn't  bother  about  them  until 
the  season  for  their  use  is  at  hand. 
The  person  who  practices  this  prin- 
ciple is  simply  tempting  fate,  the  per- 
verse Gods  and  accidents  of  com- 
merce. A  last  minute  rush  may  by 
some  good  fortune  or  heaven-sent 
inspiration  bring  a  desired  result,  but 
the  experienced  buyer  knows  better 
than  to  take  such  chances. 

By  the  above  token,  now  might 
be  a  good  time  to  give  a  thought  to 
chair  covers,  to  be  used  when  some 
months  later  Old  King  Humidity  re- 
sumes reign.  Quite  possibly,  too,  at 
this  stage  of  the  game,  better  deals 
can  be  worked  out  with  the  dealers — 
and  certainly,  much  better  prepara- 
tion for  designs  and  schemes  to  con- 
form to  the  rest  of  the  house,  and  to 
look  over  samples.  A  concern  that 
renders  a  suitable  service  in  this  re- 
spect is  The  Textile  Specialties  Co., 
Cincinnati,  with  representation  in 
practically  every  state. 

*  *  * 
Protection  Against  Fire 
Fire,  the  bugaboo  and  grim  spectre 
of  destruction  that  faces  man  wher- 
ever there  is  material  that  lends  it- 
self to  ignition  or  combustion,  is  a 
thought  that  has  received  acute  em- 
phasis among  theater  owners,  since 
the  disaster  in  Montreal.  Quite  like- 
ly, exhibitors  are  giving  more  serious 
thought  to  protection  devices.  Since 
the  most  inflammable  material  is  the 
film  itself,  the  idea  of  a  film  safe  on 
the  premises  is  a  pertinent  one.     In 


this  connection,  The  American  Film 
Safe  Co.,  Baltimore,  can  adequately 
fill  a  variety  of  needs. 

Among  the  few  things  that  may 
be  said  in  favor  of  the  film  safe  manu- 
factured by  this  company  is,  (1)  the 
logical  inference  that  it  protects  films 
and  surrounding  property  against  fire 
hazards;  (2)  it  provides  a  convenient 
filing  cabinet  for  the  films  and  keeps 
each  film  immediately  available  for 
use;  (3)  in  a  measure,  it  pays  for  it- 
self, because  insurance  rating  com- 
panies may  be  inclined  to  make  sub- 
stantial reductions  in  policy  rates 
when  these  are  on  the  premises. 

There  are  two  sizes  offered  by  the 
American  Film  Safe,  but  the  one 
primarily  aimed  for  the  theater  booth 
is  Style  No.  1200,  for  five  2000  foot 
reels. 

*         *         * 

Rubber  Products 
The  Voorhees  Rubber  Manufac- 
turing Co.,  carries  a  fullsome  line  of 
materials  to  interest  theater  owners, 
such  as  doormats,  fire-proof  runners, 
hose,  storm  mats,  all  of  which  may 
be  gleaned  from  their  detailed  cata- 
logue. The  company's  works  are  in 
Jersey   City,  N.  J. 

*         *         * 

Prevent  Oil  Slops 
"There  is  no  need  for  oily  floors 
because  of  machine  drip"  says  the 
Blue  Seal  Products  Co.,  Inc.,  of 
Brooklyn,  and  in  corroboration  of  its 
contention  offers  its  oil  drip  pan, 
suitable  for  installation  only  on  Sim- 
plex mechanism.  This  is  made  also 
for  Power's  machines.  The  device 
is  a  simple,  nominal-priced  affair,  at- 
tachable to  the  oil  base  of  a  machine 
by  simply  removing  the  screws  after 
the   tray  is  set. 


The  Theater  Improves 

With  a  view  to  keeping  his  the- 
ater up  to  date  and  thoroughly  tuned 
to  the  demands  of  smooth,  efficient 
performances,  Manager  John  Wilson 
of  the  Metro,  Greenpoint,  N.  Y.,  has 
installed  a  new  screen  and  motor  gen- 
erator outfit.  The  machinery,  sup- 
plied by  the  L.  J.  Gardner  Co.,  is 
similar  to  that  installed  in  the  Para- 
mount, New  York.  The  screen  is  of 
gold  fibre,  calculated  to  accentuate 
the  detail  in  the  projected  picture 
and  make  it  more  distinct.  The  gen- 
erator set  changes  the  A.C.  current 
used  by  the  town  into  direct  current, 
thus  steadying  the  electric  arcs  in 
the  machines,  and  totally  eliminating 
flickering. 


Given  Poster  Law  Fine 

Milwaukee — Walter  Scott,  former 
manager  of  the  Empress,  was  the 
victim  of  an  antiquated  "nude  poster" 
ordinance  and  was  fined  $100  with 
the  alternative  of  six  months  in  the 
house  of  correction.  However,  since 
he  is  no  longer  residing  in  the  city  it 
is  unlikely  that  the  court  will  be  able 
to  collect  the  fine.  He  was  arrested 
in  1925  when  churchwomen  of  the 
city  forced  the  police  to  take  action 
against  the  poster. 


Manager  Peter  Pegatiotes,  who 
recently  acquired  the  Strand,  Sharon, 
Pa.,  has  already  started  to  make  his 
personality  felt  in  the  physical  main- 
tenance of  the  house.  The  theater 
is  undergoing  a  complete  redecoration 
inside  and  out,  the  exterior  being 
painted  in  tones  of  blue-gray,  in  har- 
mony with  the  stucco  work,  while  the 
interior-  will  feature  mural  scenes, 
light  in  tone,  in  contrast  to  the  sur- 
rounding scheme  of  brown.  A  new 
organ,  electrically  operated,  is  also 
being   installed. 


The  new  Strand  of  Toronto,  Ohio., 
which  has  been  undergoing  a  siege 
of  intensive  remodeling,  is  expected 
to  be  complete  and  ready  for  busi- 
ness by  Feb..  1.  The  house  is  owned 
by  the  Manos  Amusement  Co.,  with 
Nick    Steubenville   in   charge. 


The  Palace  of  Camden,  N.  J.,  own- 
ed by  the  East  Coast  Theater  Co., 
is  being  enlarged  at  a  cost  of  $35,- 
000.  This  gives  the  town  a  modern 
fheater    in    every    respect. 


i  he  Star  of  Arcadia,  Fla.,  haj  its 
own  way  of  making  alterations  with- 
out losing  a  show.  While  caroen- 
ters  and  painters  make  improve- 
ments at  the  theater,  the  show  is 
being  given  without  interruption  at 
the  local  opera  house. 


S.  M.  P.  E.  Meeting 

At  the  last  meeting  of  the  Societ. 
of  Motion  Picture  Engineers,  it  wa 
decided  to  stage  the  spring  meet  & 
the  Hotel  Monticello,  Norfolk,  Va 
The  time  fixed  for  the  meeting  i 
from  April  25  to  28,  inclusive. 

Recently  the  spring  meetings  havr 
been  held  the  first  week  in  May.  I 
was  deemed  wise  to  advance  the  timt 
one  week,  for  two  reasons.  First 
it  would  bring  the  spring  and  fal 
meetings  more  nearly  six  month; 
apart.  Second,  the  latter  part  o 
April   is   seasonally  ideal   in  Virginia 

Norfolk  may  be  reached  from  New 
York  either  by  boat  or  by  train.  The 
boat  fare,  including  berth  and  sucr 
meals  as  may  be  necessary,  is  $11.00 


Scenic  Studios  in  Own  Home 
The  Novelty  Scenic  Studios  have 
completed  their  new  building  at  34( 
W.  41st  St.,  have  moved  their  various 
departments  into  this  building.  This 
company  entered  the  drapery  and 
scenery  business  in  a  small  way  only 
seven  years  ago  and  have  made  rapid 
strides  sjnee  their  inception.  Today;] 
they  serve  hundreds  of  theaters  ex- 
tending from  coast  to  coast,  scenery 
and  picture  settings  as  well  as  in- 
terior decorations  and  stage  rigging, 
holding  a  pre-eminent  position  in  this 
field. 

Some  of  the  theaters  equipped 
lately  include  the  new  State  in  Hart- 
ford, Conn.,  a  4,200  seat  house,  Fox's 
Academy  of  Music  on  14th  St.,  The 
Commodore  on  2nd  Ave.,  The  Capi- 
tol Theatre,  Bayside,  L.  I.,  and 
numerous   others. 

t"«  i ,«.,«, ,  .  ,  ,  ,  (  ,,,,  ,  ,,,,  . ,,  ,t  ...,,, 


QUALITY   PRINTS 
Titles  and  Negative  Developing 

Release  Printing 
U.   S.    Film   Laboratories,   Inc. 

Hudson  Heights,  N.  J. 

Palisades    3678 


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Phone   Lackawanna  9111 


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THE 


Sunday,  January  23,  1927 


«' 


DAILY 


11 


£*pMt-Q-G4am<± 

DAILY  TIPS  WHICH  MEAN  DOLLARS  FOR  SHOWMEN 


The   Black   Pirate" 
(United  Artists) 

Placed  a  real  antique  chest  in  the 
obby  which  was  locked  and  which 
ontained  prizes  to  those  who  were 
ble  to  unlock  it.  Local  merchants 
o-operated  by  distributing  keys  to 
he  chest  to  each  purchaser,  about 
0,000  were  distributed  in  this  mail- 
er. About  half  a  dozen  of  them 
eally  fit  the  chest.  Of  course,  these 
^ere  distributed  late  in  the  week  so 
s  to  keep  interest  in  the  stunt  alive. 
Newspapers  gave  this  a  lot  of  pub- 
city.  It  was  inexpensive  and  most 
ffective.      In    addition    to    the    chest 

e  lobby  of  the  theatre  was  filled 
ith  relics,  cut-outs  and  stills. — Big- 
io  Bros.,  Grand,  Steubenville,  Ohio 


"The  Midnight  Sun" 
(Universal) 

Through  columns  of  the   Guardian 

prize   of  a  gown  and  wrap,  exact 

4      eplicas  of  those  worn  by  Laura  La 

d:    'lante  in   "The   Midnight   Sun,"  was 

ffered    the    woman    with    the    most 

-    erfect    lips    in    New    South    Wales. 

■  "I    The  tie-up   came   through   the   claim 

hat   Miss   La   Plante   had   the   most 

eautiful    lips    in    the    world.      Two- 

olumn   heads   and   cuts,  and   stories 

aily  for   a  week   or   more   so   inter- 

sted    the    feminine    population    that 

he   paper  was   deluged  with   photo- 

'raphs     of     feminine     lips. — Crystal 

'alace,   Sidney,    New   South   Wales. 


"The  Nervous  Wreck" 
(Prod.  Dist.  Corp.) 
Placed  a  large  cut-out  on  front  of 
he  marquee,  20  ft.  long  by  8  ft. 
ligh,  with  two  cut-outs  15  ft.  long 
nd  8  ft.  high  on  each  side,  and  also 
omedy  cut-outs  at  each  corner.  On 
treet  posts,  comedy  faces  three  feet 
ligh  facing  street  cars  and  sidewalk, 
ittracted  attention  of  passersby.  A 
veek  in  advance  of  the  showing  had 
vindow  tie-ups  with  twenty  different 
tores.  —  Leon  Kelmer,  Prospect, 
3rooklyn,  N.  Y. 


"Paradise" 
(First  Nat'l) 
An  attractive  and  inexpensive  lob- 
y  was  used.  The  first  thing  to  greet 
he  eye  was  the  title,  in  a  shadow 
>ox  with  a  chasing  border.  The  title 
vas  in  parchment  paper.  Stars'  names 
■vere  painted  on  and  a  framed  banner 
lung  parallel  to  the  building  line. 
?he  stars'  names  were  surrounded 
vith  a  group  of  various  colored  lamps 
irranged  with  a  chasing  border.  The 
asel  frames,  as  well  as  frames,  hung 
o  the  left  of  the  lobby  and  carried 
land-made  posters  on  Sills  and  Bet- 
y  Bronson. — Leroy  V.  Johnson,  Lib- 
rty,  Seattle. 

"The  Scarlet  Letter" 
(M-G-M) 

About  3,000  envelopes  were  dis- 
ributed  three  days  in  advance  of 
howing  in  a  house  to  house  canvass, 
"he  outside  of  envelope  contained  a 
arge  imprint  of  the  letter  "A"  and 
he  following  words  underneath, 
'The  Brand  of  Shame!"  Cards  were 
nclosed     inside     the     envelopes    an- 


nouncing picture,  theatre,  and  play 
dates,  with  a  little  copy  reading  some- 
what like  this,  "You  are  hereby  sum- 
moned to  serve  on  the  jury  at  the 
Broadway  Theatre  to  testify  whether 
you  consider  it  a  sin  to  love  and 
whether  a  woman  should  be  branded 
before  the  eyes  of  the  world  with." — 
Chas.  R.  Hammerslough,  Broadway, 
Newburgh,   N.   Y. 


"The   Strong  Man" 
(First  Nat'l) 

A  tie-up  was  effected  with  the  lo- 
cal athletic  club  which  conducted  a 
demonstration  in  the  lobby  and  sup- 
plied all  display  paraphernalia,  all  of 
which  served  as  excellent  ballyhoo 
and  lent  much  prestige  to  the  occa- 
sion. The  Goodyear  rubber  dealer's 
big  balloon  was  borrowed  and  flown 
from  the  theater  with  signals  carry- 
ing the  message.  —  Loew's  State, 
Memphis,  Tenn. 


"Valencia" 
(M-G-M) 

Tied  up  with  furniture  store,  whose 
entire  fleet  of  trucks  carried  banners 
reading,  "We  have  the  Victor  Records 
of  'Valencia' — -The  Tivoli  has  Mae 
Murray  in  'Valencia'."  The  banners 
were  placed  on  the  trucks  one  week 
in  advance  of  showing  and  remained 
there  until  picture  had  concluded  its 
run. — E.  R.  Rogers,  Tivoli,  Chat 
tanooga,  Tenn. 


"Variety" 
(Paramount) 
Secured  the  use  of  a  vacant  store 
window  for  advertising  the  attrac- 
tion. The  window  display  consisted 
of  66  stills  mounted  on  a  large  board 
and  in  the  center  appeared  the  fol- 
lowing copy,  "The  show  you  have 
read  about,  heard  about,  talked  about, 
'Variety,'  Mon.,  Tues.,  and  Wed., 
Rialto  Theater." — Edward  Harrison, 
Rialto,  Lincoln,  Nebr. 


"War   Paint" 
(M-G-M) 

Arranged  with  newspaper  to  run 
an  Indian  contest  four  days  in  ad- 
vance of  opening.  The  first  two 
days  a  column  announcement  appear- 
ed on  front  page  of  Birmingham 
News  in  large  bold  type  caps,  read- 
ing, "News  invites  boys  under  12  to 
dress  as  Indians  and  see  'War  Paint' 
Monday."  The  second  day  a  head- 
ing read:  "Clip  coupon  in  today's 
paper  and  see  'War  Paint'  as  guest 
of  the  News."  A  two-column  display 
cut  of  the  picture  appeared  on  the 
second  page  with  coupon  attached  for 
the  boys  who  entered  the  Indian  con- 
test to  fill  out  their  names  and  ad- 
dresses and  then  send  them  in.  At 
the  News  office,  big  review  was  held, 
when  the  kids  met  Indian  Chief 
Bradley.  The  boys  formed  a  line 
carrying  banners  reading  "We're  on 
our  way  to  see  'War  Paint'  at  Loew's 
Temple."  They  paraded  through  the 
city  to  the  theater  with  Chief  Brad- 
ley leading  the  parade.  —  Ernest 
Emmerling,  Temple,  Birmingham, 
Ala. 


Presentations 


By   ARTHUR    W .    EDDY 


How  B'way  Does  It 

Paramount 

"Opera  vs.  Jazz,"  devised  and  staged  by 
Frank  Cambria,  is  the  attraction  current  at 
the  Paramount.  The  idea  is  to  present  a 
variety  of  numbers  of  both  operatic  and  jazz 
character  and  thereby  reach  the  entire  audi- 
ence. 

Eight  numbers  make  up  the  whole  of 
"Opera  vs.  Jazz"  which  is  introduced  when 
the  curtain  rises  upon  two  large  masks  on  the 
right  and  left  of  the  black  velvet  curtain. 
The  mask,  tragedy,  represents  the  spirit  of 
the  opera  while  the  mask,  comedy,  extols  the 
merits  of  jazz.  Each  number  is  introduced 
by  the  concealed  voice  of  the  mask  and  the 
voices  conduct  slight  banter  between  each 
with  praise  of  their  respective  art.  Opera 
opens  the  program  with  an  overture  by  the 
orchestra,  composed  of  three  selections: 
"Meditation  from  Thais,"  "Rice  of  the  Valky- 
ries," Sextette  from  "Lucia."  Jazz  intro- 
duces Jack  Russell  at  the  piano  with  Mabel 
Hollis  singing  "Hello.  Bluebird."  For  this 
number  a  series  of  curtains,  cut-out  oval  in 
the  center  with  the  largest  cut-out  nearest 
front,  and  graduating  down  to  a  small  cut- 
out toward  the  back.  In  the  spaces  between 
varied  colored  lightings  give  a  splendid  effect. 
A  small  dais  holds  a  baby  grand  piano  painted 
red.  with  the  keyboard  lighted  by  a  concealed 
bulb.  The  dais  is  backed  by  a  tinseled  fan 
shaped  cut  out  done  in  the  color  scheme  of 
the  rest  of  the  set  which  is  mostly  of  a  red 
hue.  Cy  Landry,  in  behalf  of  Jazz,  does  an 
eccentric   dance  before  the  curtain. 

Opera  comes  to  the  fore  with  a  duet  from 
"Faust."  The  scene  is  the  church  with  Mar 
guerite  praying  before  a  statue  of  the  Virgin. 
Soft  blue  lighting  with  dim  torches  placed 
here  and  there  give  the  desired  effect.  Jesse 
Crawford  remains  neutral  in  the  controversy 
by  playing  a  popular  ballad  and  Miserere  from 
"II  Trovatore."  Foursome  Quartette  sing 
three  popular  songs.  They  wear  white 
trousers,  green  striped  white  jackets  and 
green  ties.  The  quartette  from  the  opera 
"Rigoletto"  concludes  the  presentation  pro- 
gram.    The  scene:  a  garden  of  an  inn. 


Strand 

Joseph  Plunkett  offers  a  decidedly  novel 
and  interesting  prologue  that  merited  the 
instant  applause  of  the  audience  as  the  scene 
flooded  with  light.  The  stage  was  set  to 
represent  one  of  the  well  remembered  parlor 
sessions  popular  about  the  year  1900  when 
friends  gathered  to  renew  acquaintances  and 
perform  according  to  their  best  amateur  talent. 
The  furniture  and  parlor  equipment  was  typ- 
ical of  the  period  even  to  the  old  rubber  plant, 
given  a  place  of  honor  at  the  side  of  the 
piano,  and  the  ottomans  upon  which  the  ladies 
so  gracefully  draped  their  high  booted  feet 
well  covered  with  yards  of  skirt.  The  enter- 
tainment proceeded  with  a  song,  with  piano 
accompaniment:  Pauline  Miller  singing  "The 
Sweetest  Story  Ever  Told."  Then  came  the 
quartette  with  "Sweet  Adeline"  and  finally 
the  Strand  ballet,  in  the  fashions  of  1900. 
doing  the  Schottische.  Atmosphere  and  detail 
both  very  well  carried  out  to  represent  the 
olden  days. 

Earlier  on  the  program  there  was  a  quartet, 
called  "The  Admirals,"  which  sang  several 
popular  numbers  including  "No  Foolin'  "  and 
"How  Many  Times."  The  scene:  Oval  frame 
representing  life  preserver  with  quartet,  in 
marine  officers'  uniforms,  posed  in  center, 
while  to  the  back  on  a  blue  drop  could  be 
seen  the  rippling  ocean  waves.  The  ballet 
number  was  "Petit  Ballet,"  notable  more  for 
the  pretty  costumes  than  the  dancing.  Green, 
peach  and  blue  ballet  costumes  made  a  pretty 
sight.  Allan  Prior,  Australian  tenor,  was 
held  over  from  last  week  and  the  approval 
of  the  audience  seemed  evidence  enough  for 
the  decision.  He  sang  "Questa  o  Quella" 
(from  Rigoletto"),  "The  Garden  of  My 
Heart"  and  "Mother  Machree,"  latter  as  an 
encore. 


Standard 

VAUDEVILLE 

'1or  Motion  Picture  Presentation 

The  FALLY  MARKUS 

VAUDEVILLE  AGENCY 

Lackawanna  7876 
1579  BROADWAY,  NEW  YORK  CITY 


Present-  O-  Grams 

Briefly  told  ideas  for  presentations 
from  all  parts  of  the  country.  We 
invite  you  to  send  yours. 


"Cinderella"  Production 
Recruited  local  school  children  for 
production  entitled  "Cinderella"  which 
was  staged  in  pantomime.  About  ^ 
150  youngsters  took  part.  Inciden- 
tally staged  a  ticket-selling  competi- 
tion among  children  in  presentation. 
— Len  S.  Brown,  Fischer's  Fond  du 
Lac,  Fond  du  Lac,  Wis. 


"Forever  After" 
The  two  main  angles  of  "Forever 
After"  are  college  football  and  the 
war,  both  of  which  suggest  presen- 
tation acts.  Use  a  group  of  pretty 
girls  dressed  in  costumes  to  suggest 
the  gridiron,  or  like  cheer-leaders  in 
sweaters,  letters,  etc.,  or  like  co-eds. 
They  can  sing  a  medley  of  college 
songs,  available  everywhere.  If  you 
have  a  dance  team,  have  the  man 
make  his  entrance  with  a  huge  foot- 
ball, out  of  which  will  step  the  girl. 
The  war  angle  permits  of  the  sing- 
ing of  soldier  songs  with  the  boy  as 
a  soldier  and  the  girl  as  a  Red  Cross 
nurse. — Suggested  by  First  National. 


William  Morris  William  Morris.  Jr. 


m 


William  Morris  Agency 

1560  B'wav  Bry.  1637-8-9 

Accredited  World's  Foremost  Agency 


*«.. 


ARTHUR  SPIZZI 

AGENCY  INC. 

Booking 

The  Better  Picture 

Theatres 

Attractions  and  Presentations 

i   1560  Broadway  New  York 

j  Bryant  0967-8 


AMALGAMATED 
VAUDEVILLE  AGENCY 

Attractions  for 
Picture  Theatres 

Standard    Vaudeville     Acts 

1600  Broadway,  New  York  City 
Phone  Perm.    3580 


' 


f-tf^ 


DAILY 


=■ 


Sunday,  January  23,  1927 


Short  Subjects 


"My  Lady's  Stockings"— Fox 
Variety 
Should  Be  Popular 
Type  of  production.  ..  1  reel  Variety 
Someone  in  the  Fox  publicity  de- 
partment thought  up  a  real  bright 
line  for  the  press  sheet:  "sometimes  it 
seems  that  stockings  make  the  world 
go  round — certainly  they  cause  the 
world  to  turn  around/'  The  manu- 
facture of  milady's  silk  stockings 
furnishes  a  wealth  of  interesting  de- 
tail so  the  picture  should  be  a  very 
popular  one.  From  the  spinning  of 
the  cocoons  to  the  finished  product 
you  have  the  history  of  the  stocking 
and  the  constant  whirr  of  the 
machines,  ceaselessly  in  their  grind  to 
supply  the  every  steady  demand  for 
ladies'  hose.  Good  variation  for  your 
program. 


sistency,  where  the  rest  of  the  cast 
makes  up  a  shrewdly  devised  foil  for 
the_  principal's  gifts,  and  a  story 
which  never  lags  for  a  moment  in 
crisp,  vivacious  burlesque,  you  come 
inevitably  to  a  well-knit  whole  which 
is  a  pleasure  to  see  and  a  worthy 
contribution   to  "Laugh   Month." 


"The  Monarch  of  the  Glen"— Ufa 
Study  in  Antlers 
Type  of  production. ..  .1  reel  animal 
study. 
Ufa  opens  the  picture  by  showing 
a  sportsman  home  all  decorated  with 
antlers  and  the  suggestion  that  it  is 
cruel  to  rob  the  deer  of  his  horns. 
But  then  the  picture  goes  on  to  show 
how  the  deer  sheds  his  antlers  every 
year  and  that  the  hunter's  home  deco- 
rations have  been  cast  oflfs  and  used 
for  ornamental  purposes.  Other 
scenes  show  the  animals  in  their  na- 
tive lair.  Various  specimens  are  ex- 
hibited and  the  titles  explain  the 
glory  of  the  beauty  that  boasts  of 
fourteen  points  to  his  crown.  Inter- 
esting number  but  rather  poorly 
photographed. 


"The  Courage  of  Collins,"  Mustang- 
Universal 
The  Old  Formula,  Well-Done 
Type  of  production.  .2  reel  Western 
All  the  familiar  devices  of  the  ap- 
parently always  seasonable  story  of 
"So  and  So  of  the  Mounted"  are  in 
this  story,  but  there's  a  crispness  in 
its  telling,  a  judicious  handling  of 
the  effects  of  love,  conflict  and  "big- 
brother"  interest,  that  doesn't  fail  to 
put  it  in  the  category  of  acceptable 
two-reel  melodrama.  For  one  thing, 
Edmund  Cobb  is  an  admirable 
enactor  of  the  "mounted"  role,  and 
Helen  Foster  has  decided  elements 
of  appeal,  both  physically  and  artis- 
tic. A  slam  bang  finish  is  achieved 
in  fast  riding  and  the  inevitable  fist 
fight  against  heavy  odds,  at  the  end 
of  which  all  comes  out  well  for  the 
deserving  ones. 


The  Week's  Headlines 


"Up  Against  It" — Gump-Universal 

Ordinary  Stuff 
Type  of  production. . .  .2  reel  comedy 
Andy  Gump  and  Min  spend  the 
week-end  at  her  mother's.  Visions 
of  fishing  and  other  rural  joys  are 
laid  in  the  dust  as  soon  as  he  arrives, 
when  a  broom  is  put  in  his  hands  and 
a  carpet  for  him  to  cast  at.  This  in- 
cident gives  way  to  another  in  which 
our  hero  papers  a  room,  and  absent- 
mindedly  papers  over  the  doors  and 
windows  so  that  he  can't  get  out. 
His  antics,  assisted  by  the  very  com- 
monplace capers  of  a  monkey  make 
up  the  gist  of  the  material,  which  em- 
braces hardly  a  gag  to  speak  of,  nor 
a  comic  situation  of  any  real  origin- 
ality. Nevertheless,  because  Joe 
Murphy  is  a  good  trouper,  there  is  a 
certain  amount  of  amusement  to  be 
found  here,  with  its  most  likely  ap- 
peal to  children. 


"Society  Architect" 
Van  Bibber  Comedy — Fox 
Van,  the  Acrobat 
Type  of  production. . .  .2  reel  comedy 
Van,  as  usual,  runs  into  accidental 
glory  and  supplies  a  fair  amount  of 
laughs.  This  time  he  is  invited  to 
give  his  ooinion  on  plans  for  a  pro- 
nosed  building  to  house  the  poor. 
Van  suggests  the  building  looks  top- 
heavv  and  before  he  knows  what  has 
happened  he  is  being  hoisted  aloft  to 
the  verv  too  of  the  building  and  im- 
mediatelv  the  structure  starts  sway- 
ing and  piece  by  piece  it  beeins  to 
eive  wav.  The  officials  are  indebtorl 
to  Van  for  the  discovery  and  he  is 
heralded  for  his  eenius.  The  scenes 
are  rather  crude  fakes  and  not  apt  to 
suonlv  any  thrills  althoue-h  thev  are 
good  for  fair  laughs.  The  funniest 
bit  is  the  corner  stone  lavintr  and  the 
incident  where  the  old  fellow  gets 
his  whiskers   caught   in   the  mortar. 


"Pass   the   Dumplings,"   Sennett- 

Pathe 

Excellent  Laugh  Stuff 

Type  of  production. ...  1  reel  comedy 

Again  Alice  Day  demonstrates  that 
nature  has  endowed  her  with  attrac- 
tions that  can't  fail  but  register  ap- 
peal, no  matter  what  the  vehicle. 
She  simply  exudes  huge  gobs  of 
that  rare  thing  called  charm,  a  wist- 
ful, naive  personality  that  finds  its 
way  straight  to  your  warmest  sus- 
ceptibilities. When  to  this  is  added 
a  boarding  house  scene,  where  gags 
manage  to  break  with  frequent  con- 


"Why    Women    Pav"— Life    Cartoon 
Educational 

Cartoon  Burlesque 
Tvne  of  production.  .  .  .1  reel  cartoon 
High  Hat  Harold  continues  his  vil- 
lainy, this  time  selectine  as  his  vic- 
tim a  prosnector  named  Mike,  who 
has  iust  discovered  a  gold  mine 
Harold  swindles  him  in  a  card  game 
and  then  goes  to  the  mine  to  en- 
deavor to  get  possession  of  it.  Hp 
sets  a  bomb  near  the  cabin  to  finish 
Mike,  but  a  bird  nicks  it  up  and 
drops  it  on  the  scoundrel.  Thus 
Mike  is  left  in  hanpv  possession  of 
his  mine.  This  burlesouing  of  the 
tvpical  western  is  good  fun— if  folks 
can   get   the   point. 


"The  Sportine  Knack" 
Of  Human  Interest 
Type    of   production ....  1    reel    sport 
magazine 
This    number    of    Grantland    Rice's 
conception   emnhasizes  the   ouickness 
of  brain   and  muscle  in   snort.     Dave 
Shade.    Montv   Munn.    Strong  of   the 
New  York  University  football  team 
and  others  exhibit  their  possession  of 
the    faculty   which    the    reel    stresses. 
It  is  well  done. 


Monday 

THK  FILM  DAILY,  through  arrangement 
with  Film  Boards  of  Trade,  to  record 
changes    in    exhibition    field. 

First  National  plans  two  more  stages  at 
ISurhank   as   part  of  expansion   program. 

Great  Britain  has  brighter  production  pros- 
pects   for    1927. 

Florida  Supreme  Court  to  act  on  Sunday 
shows   case. 

Portland,    Ore.    to   get   six   more  houses. 

Four  bills  pending  in  New  York  Legislature 
to    repeal    censorship. 

Tuesday 

United  Artists  to  add  Bagley  Ave.,  theater, 
Detroit,    to    chain. 

Carl  Laemmle  tendered  Sixty  Year  Banquet 
in  birthday   celebration. 

Six  arrests  made  as  part  of  N.  Y.  drive  to 
keep    unescorted    children   out    of   theaters. 

Atlanta  charge  Publix  with  demanding  "pro- 
tection" within  60-mile  radius  of  new 
Tampa     house;     H.     B.     Franklin     doubts 


story. 


Wednesday 


Plan  for  regulation  of  starting  date  of  year's 
selling  season  being  developed  by  dis- 
tributors. 

I.  E.  Chadwick  denies  report  he  is  to  form 
own    exchange    system. 

Arguments  in  connection  with  the  Famous — 
Federal  Trade  Commission  case  will  be 
heard    Jan.    26. 

Other  operators  expected  to  follow  Publix 
by    demanding    protection    in    Florida. 

Thursday 

Government     estimates     1925     production     at 

$93,000  ooo. 

N.     L.     Manheim    going    to     Berlin    to    open 

Universal's    German    exchanges. 
Warner     Bros,     have     invested     $1,567,000     in 

Vitaphone. 
"The    Record."    Los    Angeles,    reports    Fred 

Thomson    signed    by    Famous. 
Rep.    Black    introduces    in    Congress    a   bill    to 

repeal    the   act   prohibiting   transportation   of 

fieht    films. 
Fred     C.     Ouimby    resigns    as    head    of    Fox 

short    subiect    department    to    join    M-G-M. 
T>.   W.    Griffith    expected    to    sign    contract    to 

dpect    two    for    Pathe   and    supervise    eight 
Rav    L.    Hall    succeeds    Emanuel    Cohen    as 

erf. tor  of  Pathe  News. 
United    Artists    to    erect    $1,000,000    house    in 

Sin   Diego.   Cal. 

Friday 

N    Y.   censors  made  a  total  of  1,277  deletions 

in    ^o>6.    annual    report   shows. 
AssemMvmnn      Cuvillier      introduces      bill      in 

N,    Y.    Legislature    to    abolish    censorship. 
Close  working  arrangement  perfected   between 

Warrfniir   and    British    National    Pictures. 
Erich    Pommer    and    Famous    terminate    con- 
tract. 
Committee    named    to    handle    A.    M.    P     A 

nerminent    sick   fund. 
"The    P''g    Parade"    will    establish    new    world 

T?."^    n"    Tan-    24-    topmng    61 -week    ran 

of      Ten    Commandments." 

Saturday 

Thirty-nine    bills    affecting    the    industry    are 

prepared  in  19  states.     Censorship  and  10% 

tax,    most    obnoxious. 
Report     M-G-M     to     distribute     International 

news. 
Te"    Eilm    Guild    Houses    in    major    cities    to 

show  25   German   productions   each   year. 
Halifax    Amusement    Co.    plans    new    Florida 

chain. 


And  That's  That 


^^     By  PHIL  M.   DALY    ^_^. 

HERBERT  BRENON  is  a  gentk 
man,  judging  by  the  preferenc 
for  blondes  in  "The  Telephone  Girl 
cast.  May  Allison,  Madge  Bellam; 
and  Karen  Hansen,  screen  newcomei 
are  the  blondes  already  chosen  fc 
roles. 


The  sensational  run  of  "The  Bi 
Parade"  at  the  Astor  has  become 
Grand  March. 


Earle  Fox,  genial,  blundering  Va: 
Bibber  of  Fox  comedies,  has  beei 
turned  into  an  artistic  villain  for  "Th 
Secret  Studio." 


Harry  Buxbaum,  manager  of  th 
Fox  N.  Y.  exchange,  is  breathini 
sighs  of  relief..  He  has  emerget 
from  another  birthday  recently 
and  is  still  in  good  health,  despit 
the  hearty  congratulations  "planted' 
on  his  back. 


Quigley  Going  to  Coast 
Martin    J.    Quigley,    publisher   an< 
editor  of  "Exhibitors   Herald,"  is  ei 
route  to  Chicago  from  where  he  wil 
proceed  Feb.  5  to  the  Coast. 


Melford  To  Make  "U"  Picture 

Los_  Angeles — George  T.  Melfon 
will  direct  Richard  Talmadge  in  hi; 
next  Universal  production,  "Th< 
Four  Millionaires,"  written  by  Re? 
Taylor   and    Henry    Lehrman. 


Pathe  Five  Beats  U.  A. 

Pathe  defeated  United  Artists,  41  \ 
to  14,  in  a  contest  of  the  M.  P.  Bas- 1 
ketball  League. 


CAMERAMEN 

List  your  name  in  new  leaflet  of 
reputable  cameramen  and  indus- 
trial film  makers  to  whom 
prospects  may  be  referred.  No 
cost  of  any  kind,  simply  send  in 
the  data. 


Bureau  of  Commercial  Economics 

1108-16thSt   N.  W.  Washington,  D.C 


Schools,  Churches  and  Clubs 


using  Motion  Pictures 


Should  Subscribe  for 


THE  EDUCATIONAL  SCREEN 

and  keep  up-to-date  with  the 
new  films  and  new  equipment 

"1001     FILMS"     (Fourth  Edition) 

Complete  reference  booklet,  listing  nearly  3,000  educational  films  given 
at  reduced  rate  with  each  subscription 

$1.50  per  year  -  5  Sbutk  Wabash  Ave.,  Chicago,  111. 


I 


Favorable  Reaction 

The  constantly  increasing  use  of  Eastman 
Panchromatic  Negative  Film  by  producers 
means  more  and  more  pictures  with  blues, 
reds,  yellows  and  greens  in  their  true  black 
and  white  relationship. 

Effects  unobtainable  with  ordinary  neg- 
ative are  usual  with  "Pan".  And  the  differ- 
ence— the  superiority — of  prints  on  Eastman 
Positive  from  "Pan"  negatives  is  readily  ap- 
parent on  the  screen. 

Such  an  obvious — and  important  — im- 
provement in  the  art  cannot  fail  to  have 
favorable  box  office  reaction. 


EASTMAN  KODAK  COMPANY 

ROCHESTER,  N.  Y. 


Monti 


•  m 


^4Jeaiure-  teontedu^ 


A  FEZ; 


Pafhepicture 


^WaVes  of  Caughter-* 

High  Tide  in  Thrills 
anct  Gasps  ~* 

An  Ocean  of  Perfect 
entertainment*-" 

'BookToday  the  Biggest 
Comedy  Star  off 
Tomorrow  / 


! 


!  « 


^NEWSPAPER 
•  FILMDOM 


ALL  THE  NEWS 
ALL"  ~  TIME 


OL.  XXXIX     No.  20 


Monday,  January  24,  1927 


Price   5   Cents 


J 


Music 

~"\ROBABLY  no  single  devel- 
-*  opment  written  upon  the 
~  tablets  of  thirty  years  of 
lotion  picture  progress  in  these 
nited  States  has  had  a  greater 
ad  more  far  reaching  influence 
ir  wholesome  mental  advance- 
ient  than  the  bringing  direct  to 
;1  our  peoples  one  of  the  great 
ad  leading  influences  in  civili- 
;  tion — music.  Had  it  not  been 
ir  the  motion  picture  we  would 
«ill  be  far  behind  the  Continent 
i  this  respect. 

As  it  is  our  millions  are  be- 
(ming  lovers  of  the  classics, 
imiliar  with  those  scores  that 
je  entwined  with  modern  his- 
try,  and  devotees  to  an  art 
'hose  influence  upon  happy, 
jace-loving  nations  is  beyond 
leasure. 

Motion  Picture  Influence 

In    Europe    practically    every    city 
id  hamlet  has  its  municipal  theater. 
|;re  the  symphonic  works  of  all  of 
t;    great    masters    are    played.      We 
lve  no  such  institution   for  the  de- 
■\lopment  of  an  appreciation  of  good 
ltsic.      There    are    not    more    than 
ti     symphony     orchestras     of     first 
der  in  this  country.     Contrast  this 
\th  tremendous  motion  picture  the- 
irs of  the  present  day  where  thous- 
cds    of    the     good    musicians    play 
Bily,    where    conductors    of    interna- 
tnal    reputation    wield    the    baton, 
Viere   great    organists    have    revives 
anost  a  lost  art.     And  all  at  a  price 
vll  within   the   reach   of  all. 
\nd  not  alone  is  the  orchestra  pit 
oily  responsible  for  this  new  order 
things.      Singers    from    the    great 
:'era  organizations   are  to   be  found 
ekly    upon    the    bills    of    the    fore- 
list     picture     theaters     everywhere. 
5trumentalists,   too,   play   no   small 
important     part.       As     a     training 
iiool  for   the   coming   operatic    star 

I:    modern    motion    picture    theater 
>  no  equal. 

A.  Promise  for  the  Future 

Do  motion  pictures  offer  a  new 
d  for  composers?  As  the  popular 
.  Riesenfeld  has  pointed  out  the 
d  is  too  limited,  at  least  at  present, 
insure  a  promising  outlet.  Is  it 
reasonable  to  suppose  that  some 
!  this  great  industry  will  see  spe- 
ll compositions  by  famous  com- 
l;ers  to  accompany  splendid  screen 
■  mentations?     We  think  not. 

ALICOATE 


"II" 


U"JAPANESE  FILMS  TO 
BE  RELEASED  JAN.  28 


Pictures  Filmed  in  Japan 

Under  Supervision  of 

"U"  Staff 

Tokyo,  Japan  —  Universal  Prod. 
(Japan)  Ltd.,  on  Jan.  28  will  start 
releasing  Bantsuma-Tachibana  Uni- 
versal Co-operative  productions,  be- 
ing made  by  Universal  in  co-opera- 
tion with  Ryosuke  Tachibana.  The 
pictures  will  be  released  simultane- 
ously in  Tokyo,  Osaka,  Yokohama, 
Kobe,  Nagoya,  Fukuoka  and  Sap- 
poro. 

Japan's  history  is  being  picturized 
in  the  series  of  productions  being 
made  at  the  Uzumasa  studio,  Kyota, 
under  supervision  of  Universal  tech- 
nicians. The  stories  are  by  Japa- 
nese authors,  directed  by  Japanese 
directors  and  acted  by  Japanese 
players. 


THEATER  SEAT  RECORD  IS 
CLAIMED  IN  BIRMINGHAM 


Another  Slump 

Harrisburg,  111. — Reports  of  return- 
ing prosperity  for  theater  owners  of 
this  section  are  exaggerated,  for  al- 
ready the  district  is  beginning  to 
feel  the  effects  of  the  break  in  the 
coal  market.  There  now  is  the  larg- 
est surplus  of  coal  above  ground,  and 
(Continued    on    Page    2) 


Tower  Films  Formed 

Lacy  W.  Kastner,  president  of  In-. 
ter-Ocean  Film  Corp.  has  advised 
all  of  those  organizations  with  which 
his  company  has  been  doing  business 
that  contracts  formerly  held  by  Inter- 
Ocean  have  been  assigned  to  a  new 
'(Continued    on    Page    2) 


Babe  Ruth  for  F.  N.   Film 

Hollywood  —  First  National  has 
signed  Babe  Ruth  for  one  picture. 
He  will  be  co-starred  with  Anna  Q. 
Nilsson  in  "Babe  Comes  Home," 
from  the  story  by  Gerald  Beaumont 
entitled  "Said  with  Soap."  Produc- 
tion   starts    Feb.    4. 


Making  "In  Old  Kentucky" 

Los  Angeles — M-G-M  will  make 
"In  Old  Kentucky."  Edward  Lowe, 
Jr.,    is    doing   the    adaptation. 


M.-G-M  Signs  Two 

Hollywood  —  M-G-M  has  signed 
Maurice  Kains  .to  a  new  long-term 
contract  and  also  Elliott  Clawson, 
writer. 


51,000    Seats    for    327,000 

Population  in  Radius 

Of  25  Miles 

Birmingham,  Ala. — With  60  thea- 
ters, whose  seating  capacities  totals 
51,000,  within  a  25  mile  radius,  Bir- 
mingham lays  claim  to  more  seats  in 
ratio  to  population  than  any  city  of 
the  United  States.  The  city  and  its 
suburbs,  including  Bessemer  and 
Ensley  have  a  population  of  327,000, 
with  a  weekly  payroll  in  excess  of 
$5,000,000. 

Theater  operators  of  the  vicinity 
and  their  houses,  with  seating  ca- 
pacity, are: 

Publix— Strand,      750,      Galax,      460,      and 
Alabama,  2,250   (under  construction),  Birming- 
ham; Inter-State  Amusement  Co. — Ritz,   1,600, 
Lyric,    1,200.   and   Trianon,    680,    Birmingham; 
(Continued  on  Page  4) 


More  N.  Y.  Theaters 

C.  A.  Sandblom  is  preparing  for  a 
$900,000  theater  building  to  be  erect- 
ed at  Northern  Blvd.  and  Main  St., 
Flushing,  by  the  105-Northern  Boule- 
vard Corp.,  Joseph  Dreyfuss,  presi- 
dent. It  will  seat  3500  and  construc- 
tion will  start  in  the  spring. 

Architect  Sandblom  is  also  draw- 
(Continued    cm    Page    7) 


G-F  Gets  Two  More 

Indianapolis  —  Continuing  its  pro- 
gram of  expansion,  the  Gouldman- 
Feldman  Theaters  has  acquired  the 
Howard  and  Arcade.  The  deal  gives 
the  firm,  headed  by  Louis  B.  Goulden, 
control  of  eight  theaters  in  this  ter- 
ritory. The  company  was  organized 
(Continued    on    Page    2) 


A  Review  of  Reviews 

By  LILIAN  W.  BRENNAN 
The  Strand  housed  the  most  im- 
portant of  the  past  week's  new  pic- 
tures, "The  Music  Master."  The  Fox 
production  of  the  Belasco  stage  play 
gives  Alec  B.  Francis  a  long  deserv- 
ed and  well  merited  opportunity  to 
play  the  important  emotional  role  for 
which  he  is  so  well  suited.  His  por- 
trayal may  well  be  compared  with 
(Continued    on    Page    7) 


New  Saenger  Opens  Feb.  5 

New  Orleans — Opening  of  the  New 
Saenger,  erected  by  Saenger  Thea- 
ters at  a  cost  of  $2,500,000,  is  sched- 
uled for  Feb.  5.  The  house  seats 
4,000. 


LAEMMLE  SPIKES  TALK 
OE  INTERNATIONAL  DEAL 


News  Reel  to  Be  Handled 
By   Firm   for  Several 
Years  Under  Contract 

Supplementing  declaration  of  E. 
H.  Goldstein,  Universal  treasurer, 
that  Universal's  contract  for  distri- 
bution of  International  Newsreel  has 
several  years  to  run,  Carl  Laemmle 
has  wired  from  Universal  City  denial 
of  the  report  that  the  news  reel  will 
be  distributed  by  any  other  company 
next  year. 

"Universal  will  distribute  the  In- 
ternational Newsreel  next  year,"  de- 
clared Laemmle's  statement.  "It  will 
distribute  it  the  following  year  and, 
so  far  as  I  know,  for  many  years  fol- 
lowing  that." 

In  addition  to  working  under  the 
friendliest  of  terms  Universal  and 
William  R.  Hearst  are  held  by  an 
iron-bound  contract  and  that  contract 
has  several  more  years  to  run,  he 
pointed  out. 

Regardless  of  what  happens,  Inter- 
national Newsreel  will  be  distributed 
through  Universal  for  years  to  come, 
R.  V.  Anderson,  sales  manager  of 
the  news  reel,  has  advised  the  Uni- 
versal sales  force  in  the  field. 


Tacoma  Deal  Closed 

Tacoma,  Wash. — Pacific  Northwest 
Theaters  and  the  Moore  Amusement 
Co.,  have  obtained  a  25-year  lease  on 
the  Tacoma,  which  is  to  be  renamed 
the  Broadwav.  The  transaction  in- 
volves $1,500,000.  Pacific  Northwest, 
a  subsidiary  of  North  American  The- 
(Continued    on    Page    2) 


No   Sunday  Shows 

Long  Branch,  N.  J. — Officials  here 
refuse  to  permit  Sunday  shows,  de- 
spite agitation  to  operate  the  theaters 
on  Sunday.  As  a  result,  the  Strand 
has  been  closed  for  the  winter,  ex- 
cept on  Friday  and  Saturdays. 


Sunday   Shows   Dropped 

Fitchburg,  Mass.  —  The  Cumings 
has  abandoned  Sunday  shows  as  a 
result  of  an  edict  issued  by  the  mayor 
that  theaters  operated  on  Sunday 
must  contribute  25  per  cent  of  re- 
ceipts to  some  charitable  organization. 
Alfred  R.  Lawton,  manager  of  the 
Cumings,  said  he  would  be  operat- 
ing at  a  loss  if  he  complied  with  the 
request.  Other  theater  owners  also 
are  expected  to  abandon  Sunday 
shows  and  appeal  to  the  council  for 
relief. 


THE 


•e&H 


DAILY 


Monday,  January  24,  19 


«nnRBweTHEB|li|l^B_ 

lArMWWtm   ^J«f|V    ^ALL THE  NEWS 
/FILMDOM  f^Wwfk  ■■^^ALLTUt  TIME 

nOHIEf" 


Vol  XXXIX  No.  20    Monday.  Jan.24. 1927    Price  5  Cents 


JOHN  W.  ALICOATE 


jPublishei 


Published   daily  except   Saturday  and  holidays 
at    1650    Broadway,    New    York     N.    Y.,    and 
copyright    (1927)    by    Wid's    Films    and    Film 
Folk,    Inc.     J.     W.    Alicoate,     President    and 
Treasurer;    Maurice    D.    Kann,    Editor;    Don- 
ald   M.    Mersereau,    Business   and    Advertising 
Manager;    Ralph    Wilk,    Traveling    Represen- 
tative.     Entered   as    second-class    matter    May 
21,     1918,     at    the    post  office    at     New     York. 
N.     Y.    under    the    act    of     March    3,     1879 
Terms    (Postage   free)    United   States,   outside 
of    Greater    New    York,    $10.00    one    year;    6 
months,     $5.00;     3     months.    $3.00.       Foreign 
$15.00.      Subscribers  should   remit   with  order 
Address    all    communications    to    THE    FILM 
DAILY.    1650    Broadway.    New    York.    N.    Y. 
Phone    Circle   4736-4737-4738-4739.      Cable   ad 
dress:      Filmday,      New      York.        Hollywood. 
California — Harvey     E.     Gausman,     Ambassa 
dor    Hotel:    'Phone,    Drexel    7000    and    Wash 
imrton     9794,     London — Ernest    W.   "Fredman. 
The  Film  Renter,  58,  Great   Marlborough  St.. 
London,     W.     I.,    Paris — La     Cinematographic 
Francaise,   5,   Rue  Saulnier. 


Financial 


Only  two  substantial  turn-overs  marked  the 
quiet  trading  in  Saturday's  film  issues.  Fa- 
mous Common  changed  hands  to  the  extent 
of  7,100  shares  at  a  ^  drop.  Fox  Film  "A" 
broke  1 J4  points  on  an  exchange  of  3,400 
sales.  Warners  "A"  dropped  Y%  on  a  trans- 
fer   of    2,100    shares. 


Quotations 

High     Low     Close     Sales 

Am.     Seat.     Vtc. .  .  .    45  'A      43  H  44'/s  500 

•Am.     Seat.     Pfd 44J4       

*Balaban  &  Katz 63J4        

*Bal.  &  Katz  Vtc 7354       

Eastman    Kodak.  ...  132%    132%  132%  300 

Famous   Players 109  ji    108  1085^  7,100 

♦Fam.    Play.    Pfd 122            

*Film    Inspect 5l/2       

*First    Nat'l    Pfd 98            

Fox    Film    "A" 68'A      67  6754  3.400 

Fox   Theaters    "A".   225^     2154  22%  300 

♦Intern'l     Project 10%        

Loew's.   Inc 47^     47%  47%  700 

Metro-Gold.     Pfd...   25%     25%  25%  100 

*M.    P.    Cap.  Corp 13           

Pathe    Exch.    "A"..   42         41  yi  4154  400 

Paramount    B'way.  .  10054    10054  10054  4 

ttRoxy     "A" 31         29  

ttRoxy     Units 3454      3254  

ttRoxy    Common...    10            954  

Skouras     Bros 47          47  47            

**Stan.    Co.   of    Am 8954        

Trans-Lux    Screen..      7%        7%  7%  100 

•Univ.    Pict.    Pfd 9854       

"Universal    Pictures   . .          . .  40  .... 

Warner    Pictures...    31%      30%  305/6  400 

Warner    Pict.    "A".    4054      40  4054  2,100 

*  Last    Prices    Quoted       tBond    Market 
**  Philadelphia   Marke't     tt  Bid   and   Ask 


If  You  Are  in  the 


Market  for  Any  Kind  of 

MOTION  PICTURE 
APPARATUS 

CONSULT     US-AND    SAVE 
MONEY 

SEND  tOR  OUR  PRICE  LIST 

uytuotKiHBys 

▼▼110  West   32*St.  New  York, N.y.^^ 

Phone    Penna.    6564 

Motion  Picture  Department 


G-F  Gets  Two  More 

(.Continued  from   Page    1) 

last  March  when  the  Capitol,  down- 
town house,  was  acquired.  Soon  after 
the  firm  obtained  the  Emerald,  Lau- 
rel, Jewel  and  Illinois  here  and  the 
Alhambra,    Terre    Haute. 

Goulden  opened  his  first  theater  at 
Jefferson,  Wis.,  in  1908,  later  branch- 
ing out  to  Milwaukee  where  he  ope- 
rated the  Cozy,  Hippodrome  and 
Owl.  Later  he  headed  Northern 
Feature  Film  Co.,  and  Federal  Fea- 
ture Film  Supply  Corp.,  Chicago. 
For  11  years  he  managed  the  In- 
dianapolis office  of  Celebrated,  re- 
signing to  devote  his  time  to  theater 
activities. 


Tacoma  Deal  Closed 

(Continued    from    Page    1) 

aters,  controls  a  chain  throughout  the 
Pacific  Northwest.  Moore  operates 
the  Rialto,  Colonial  and  Sunset,  Ta- 
coma; Liberty  and  Capitol,  Olympia; 
Grand,  Liberty  and  Rialto,  Centralia; 
St.  Helens,  Liberty,  Chelhalis;  the  D. 
&  R.,  Weir,  Bijou  and  Dream,  Aber- 
deen; Liberty,  Arcade  and  Dream, 
Hoquiam. 


Tower  Films  Formed 

(Continued    from    Page    1) 

unit  known  as  the  Tower  Film  Ex- 
port Corp.  and  the  Tower  Finance 
Corp.  '  Morris  and  Samuel  Meyers 
are  the  principals.  They  have  been 
financial  sponsors  of  Inter-Ocean's 
activities  in  the  foreign  field  for  some 
time  past. 


Gottesman    Buys    in    Newark 

Through  Sofferman  Bros.,  Alfred 
Gottesman  has  purchased  Fox's  Amer- 
ican, Newark.  In  addition  he  ope- 
rates the  Bergen,  Cameo,  Roslyn  and 
East  Rutherford  in  Newark  and  en- 
virons. 


Installing   Roxy  Library 

Cabinets  and  music  sheets  of  the 
Roxy  library  are  being  installed  un- 
der supervision  of  Abraham  Gaber, 
chief  librarian.  The  library,  claimed 
to  be  the  largest  in  the  United  States, 
is  valued  at  $40,000. 


Made  by  Wilkerson 

In  last  Friday's  issue,  M-G-M 
was  given  credit  for  a  film  illustrating 
the  Black  Bottom  used  in  a  contest 
at  Loew's  Grand,  Atlanta.  William 
R.  Wilkerson  was  the  producer  while 
State  Cinema  Prod.  Corp.  is  the  dis- 
tributor. 


Exhibitors' 
Daily  Reminder 


Give  a  special 
morning  perform- 
ance occasionally 
for  the  crippled 
kiddies  in  your 
town  or  com- 
munity. 


L. 


Monday,  Jan.  24,   1927 


Another  Slump 

(Continued    from    Page    1) 

the    mines    reopened    in     November, 
now  are  being  closed. 

Theater  business  has  improved  be- 
cause of  reopening  of  the  mines,  but 
the  miners  and  their  dependents,  far 
in  debt  on  account  of  the  enforced 
idleness,  had  little  to  spend  on  en- 
tertainment. 


Denny  Convalescing 

Los  Angeles — Reginald  Denny  is 
convalescing  from  an  operation  for 
appendicitis. 


Mulhall    Renews    with    F.    N. 

Los  Angeles — First  National  has 
renewed  its  contract  with  Jack  Mul- 
hall. who  will  be  featured  in  "The 
Road  to  Romance,"  Charles  R. 
Rogers   production. 


Cannon  Doing   Continuity 

Hollywood  —  Raymond  Cannon 
will  do  the  continuity  of  "Lily  of  the 
Laundry,"  in  which  Anna  Q.  Nilsson 
will  be   featured   for   First   National. 


Original  Negatives  of  Everything 
in  Motion  Picture  Stock  Shots 

WAFILMS,  INC. 

W.  A.  Putter,  Pres. 
130  West  46th  St.  Bryant  818J 


Now;  in  preparation 


"MULDOON'S  PICNIC" 


GOTHAM  PRODUCTIONS 


PRODUCTION* 


And  That's  That 


__     By  PHIL  U.  DALY    ^ 

SIR  HARRY  LAUDER,  in  a  lett , 
protests     against     Sunday     sho 
and    tells    how    ashamed    he    was 
himself    for    appearing    on    the    sta 
on  the  Sabbath.     Probably  his  Sco 
instinct  couldn't  resist  the  shekels 
be  made. 


Asher,  Small  and  Rogers  are  stt  \ 
ping  out.  Their  latest  move  is  it 
Purchase  for  $250,000  of  a  lot  as  \ 
site  for  a  $1,000,000  building. 


"Corporal  Casey"  (J.  Farrel  Mi 
Donald)  is  coming  home  to  t 
Bronx  for  the  first  time  in  11  yea 
He's  to  appear  in  "The  Joy  Girl" 


the    Fox    Eastern    studios. 


HAL  ROACH 
presents 


MabelNormanc 

SHOULD  MEN  WALK  H0MI 

ton  Hale 


This  is  a  "Cornerblock"  cut  furnish* 
FREE  for  all  Pathecomedies  at  yo 
Exchange. 


AMERICAN   AND  FOREIGN  DISTRIBUTOR 
OF  QUALITY  MOTION    PICTURES 


£PE 


PICTURES 

ARTHUR  A.LEE  PRES 


/IIP 


701    SEVENTH    AVE.  NEW  YORK    BRYANT* 


QUALITY   PRINTS 

Titles  and  Negative  Developing    | 

Release  Printing 

U.   S.   Film   Laboratories,   Inc. 

Hudson  Heights,  N.  J. 


Palisades    3678 


■•■»■•• 


>■>•■■••>■■ 


John  D.Tippett,  Inc. 

Raw  Stock 

Negative  and  Positive 

All  Colors 


1540  Broadway         6040  Sunset  Blvd. 
New  York  City  Hollywood,  Calif. 


*l    I    Ullll'l    I    I  »»»♦♦»»<    •    •    » 


♦ 


NOTE: 


TODAY 

marks  a  new  World's, 

Record  for  any  theatre 

any   company,   any' 

where  on  earth! 

METRO-GOLDWYN-MAYER 

again  adds  to  its  fame 
at  the  top  of  the  Industry 

nd  WEEK 

at  the  ASTOR  THEATRE 
New  York — and  still 
S.  R.  O.  ing! 


"PLESH  and  the 
<*-  Devil"  now 
sets  another  M-G-M 
World  Record  as  the 
first  picture  ever  to 
play  3  weeks  at  the 
5400  seat  Capitol 
Theatre. 


John  Qilbert,   the    Star.     With    Qreta    Qarbo, 
Lars  Hanson.     Directed  by  Clarence  Brown. 


THE 


2^ 


DAILY 


Monday,  January  24,  1927 


DAILY  UPS  WHICH  MEAN  DOLLARS  FOB  SHOWMEN 


"Aloma  of  the  South  Seas" 
(Paramount) 
Twenty-four  photos  of  Gilda  Gray 
and  six  22x28  stills  of  the  picture 
were  placed  in  store  windows  of  good 
locations.  In  addition,  attractive 
cards  announcing  the  title  of  the 
picture,  name  of  theater,  and  play 
dates  were  placed  alongside  the  pho- 
tos and  stills  with  2,000  Gilda  Gray 
booklets  distributed  to  patrons  one 
week  in  advance  of  showing — H.  S. 
Vineberg,   Jersey,    Morristown,   N.   J. 


"Bardelys  the  Magnificent" 
(M-G-M) 
Tied  up  with  newspaper  on  con- 
test in  the  form  of  a  jumble  puzzle. 
The  Indianapolis  News  gave  an  open- 
ing front  page  story,  the  first  time 
this  publication  had  given  a  front  page 
position  for  a  contest.  The  most  cor- 
rect and  the  neatest  solutions  to  the 
Jumble  Puzzle  picture  won  guest 
privileges  to  the  showing.  Secured  a 
tie-up  with  a  news  company  for  dis- 
plays in  IS  neighborhood  branches. 
These  all  had  art-card  tie-ups. — Ace 
Berry,  Circle,  Indianapolis,  Ind. 


"La    Boheme" 
(M-G-M) 

Played  up  stars  of  picture  as  a 
great  love  team  in  a  special  letter 
sent  to  a  selected  mailing  list.  The 
letter  read  in  part:  "Hundreds  of 
thousands  of  the  world's  screen  lov- 
ers have  longed  to  see  that  wonder- 
ful star  combination — Lillian  Gish 
and  John  Gilbert — and  their  wish  has 
been  fulfilled  in  "La  Boheme."  You 
can't  know  what  real  love  is  until 
you  see  these  unsurpassed  film  cele- 
brities in  "La  Boheme,"  guided  by 
the  peer  of  all  present-day  directors, 
King  Vidor. — John  Dittman,  Lindo, 
Freeport,    111. 


"The   Nervous   Wreck" 
(P.  D.   C.) 

Tied  up  with  drug  stores,  with 
window  signs  reading:  "If  you're  a 
nervous  wreck  we  have  the  tonic  you 
need  to  restore  your  health.  Then 
to  complete  the  cure,  be  sure  to  see 


Stage  Recollections 

THE  Exploitation  Section 
X  of  the  1927  Film  Year 
Book  soon  to  be  issued  is 
crowded  with  practical 
showmanship  stunts  for 
every  form  of  publicity.  It 
will  become  the  exhibitor's 
permanent  exploitation 
manual  throughout  the 
year.  Every  stunt  a  proved 
puller  at  the  box-office. 
Here  is  one : 

This  stunt  will  interest  the 
old  timers.  Use  it  on  a  fea- 
ture that  is  adapted  from  an  old 
stage  play.  Through  the  news- 
paper cooperation,  readers  are 
requested  to  submit  written 
recollections  of  the  stage  ver- 
sion. The  contest  is  also  an- 
nounced on  the  screen  for  a 
week  in  advance.  The  best  let- 
ters are  given  space  in  the  pa- 
per. Tickets  to  the  showing 
are  presented  to  the  writers. 


Al  Christie's  great  comedy  'The  Ner- 
vous Wreck',  etc."  There  also  was 
a  tie-up  with  ten  taxi-cabs  with  signs 
reading:  "You  will  not  be  a  nervous 
wreck  if  you  ride  in  my  cab  to  the 
Franklin  theater  and  see  the  laugh 
tonic  of  the  season,  Al  Christie's 
laughing  hit  'The  Nervous  Wreck'  ". 
— B.  S.  Moss'  Franklin,  New  York 
City. 


"Runaway  Express" 
(Universal) 

Ballyhooed  with  a  small  locomo- 
tive, an  exact  replica  on  automobile 
wheels  of  a  huge  railroad  engine.  The 
bell  was  real  enough  as  it  was  bor- 
rowed from  a  railroad  and  it  made 
enough  noise  to  attract  attention  for 
blocks  around.  In  addition  to  this 
ballyhoo  the  Strand  made  a  cut-out 
from  the  24-sheet  which  was  placed 
directly  in  front  of  the  box  office, 
and  posters  and  photographs  were 
liberally  used  throughout  the  lobby. 
— Strand,    Nashville,   Tenn. 


Birmingham  Claims 
Theater  Seat  Record 

(Continued  from  Page   1) 

A.  Brown — Parkes  Jefferson,  1,587,  Birming- 
ham; Joe  Steed  Amusement  Co. — Norwood, 
500,  Five  Points,  500,  North  Birmingham, 
1,400,  and  Plaza,  650,  Birmingham;  Franklin, 
1,000,  and  Bell,  700,  Ensley ;  Wylam,  1.400. 
and  Grand,  500,  Wylam;  Fairfield,  1,400,  and 
Gary,    600,    Fairfield. 

Marvin  Wise  circuit — Empire,  1.000,  Capi- 
tol, 600,  Royal,  500,  Odeon,  500.  West  End, 
500,  Woodlawn,  500.  College.  400,  and  Cameo. 
600,  Birmingham;  R.  B.  Wilby— Rialto,  600 
Princess,  500,  Birmingham,  and  New  (to  be 
built)  850,  Ensley;  Loew's — Temple,  3,000, 
and  Bijou  (now  dark)  2.400.  Birmingham; 
E.  S.  Haynes — Liberty,  600,  Pratt  City,  and 
Centra!  Park,  700,  Central  Park;  Haynes  & 
Stanley— Star,  600,  Tarrant  City;  C.  H.  Mar- 
tin. Liberty,  500,  Liberty,  and  Avondale 
1,350,    Avondale. 

John  A.  Snider  &  Son — Grand,  700,  Lib- 
erty, 600,  and  Brighton,  650,  Bessemer;  John 
Merritt — Imperial.  500,  Bessemer;  J.  A.  John- 
son— Republic.  250,  Republic;  Adamsville. 
250,  Adamsville,  and  Sayre,  300.  Sayre;  A. 
Haon — Quinton,  300,  Quinton;  Joe  Dailey — 
Empire,  700,  Empire;  M.  W.  Gravlee — Sumi 
ton,  200,  Empire;  C.  T.  Phillips— Warrior. 
500,  Red  Star;  Buck  Sigrest — Overton,  300 
Red  Star;  R.  P.  Higginbotham — Leeds,  700. 
Leeds;  Henry  Skipper — Acmar,  600,  Acmar; 
T.    G.    Amberson — Margaret,    600,    Margaret. 

Colored  theaters  and  their  opera- 
tors are:  Birmingham — Dunbar,  350. 
J.  P.  Savage;  Frolic,  900,  and  Cham- 
pion, 500,  Henry  Hury;  Famous,  500. 
and  New  Famous,  900,  P.  A.  Engler; 
Dixie,  350,  Smith-McDavid-Parkee; 
New,  600,  Smith-Parkee.  Ensley — 
Palace,  1,000,  Ben  Jaffe.  Bessemer- 
Frolic.    700,    Ben    Jaffe. 

In  addition,  a  2,500-seat  house  for 
pictures  and  Pantages'  vaudeville  at 
Birmingham  and  neighborhood  houses 
at  Edgemont,  Hollywood  and  Pow- 
derly  are  planned.  There  are  12  non- 
theatrical  institutions  showing  pic- 
tures in  the  district,  while  in  Bir- 
mingham there  is  the  Municipal  Aud- 
itorium, seating  6,000,  and  presenting 
concerts,  and  the  Little,  seating '600 
and  presenting  drama. 


Equipment 


The  Year's  Wash 

It  is  an  interesting  commentary  ot 
the  importance  placed  on  equipmen 
of  standard  makes  to  note  that  Jos 
eph  Hornstein,  vice-president  am 
eastern  district  manager  of  the  Na 
tional  Theater  Supply  Co.,  has  sole 
in  1926  exactly  327  Simplex  projec 
tors,  over  450  Peerless  lamps,  19( 
Hertner  Transverters  and  175  Day 
lite  screens. 


To  show  that  Hornstein  does  nol 
intend  to  rest  with  his  1926  laurels 
immediately  after  the  above  compi- 
lation was  made,  he  sold  Lawrence 
Bulognino,  president  of  the  Consoli- 
dated Amusement  Co.,  four  screens, 
one  for  the  Morris  Ave.,  one  for  the 
Tivoli,  one  for  Ideal  and  one  for  the 
Arena. 


F.   &   R.   Closes  Vitaphone   Deal 

Minneapolis — Northwest  Theaters 
(Finkelstein  &  Ruben)  has  closed 
contracts  for  installation  of  the  Vita- 
phone  in  the  State,  here,  Capitol,  St. 
Paul  and  Garrick,  Duluth.  The  State 
installation  is  regarded  as  a  prelimin- 
ary move  to  combat  competition  of 
Publix,  which  is  entering  the  local 
field   with   a   new    theater. 


"*  \  \J. 


fullofmoney 
for  exhibitors 

CHARLIE  MURRAY 


//( 


AA/O 


CHESTER  CON  KLIN 

'"  ASHER- SMALL  -ROGERS 


<-.->"> 


n 


W 


A  F/RST  NATIONAL  P/CTURLr- 


Zi&i'-rC*i*r--£><%A 


Engraving  Brochure  Free 
Managers  of  houses  that  go  in  ex- 
tensively for  printing  campaigns  that 
require  more  than  an  amateur's 
knowledge  of  photo  engraving,  have 
an  excellent  opportunity  to  secure  a 
handbook  on  the  subject  free,  by 
writing  to  the  Powers  Engraving 
Co.,  of  New  York.  The  brochure 
contains,  in  actuality,  a  speech  made 
by  the  chief  executive  of  the  con-J'j 
cern,  A.  J.  Powers,  before  the  Asso-  1 
ciated  Motion  Picture  Advertisers. 
It  is  therefore  pertinently  aimed  at 
a  comprehensive  exposition  of  the  I 
type  of  photo  engraving  somewhat 
nearer  to  the  film  advertiser's  needs 
than   to   any  other. 


Louise   Fazenda   Gets   Lead 

Los  Angeles — Louise  Fazenda  will 
play  the  lead  in  "The  Cradle  Snatch- 
ers,"  which  Howard  Hawks  will  di- 
rect for  Fox.  In  the  cast  are  Ethel 
Wales,  Dione  Ellis,  Sammy  Cohen 
and   Nick  Prata.  „ 


Kennedy   Signed  by  Eureka 

Los  Angeles — Lem  Kennedy,  has 
been  chosen  to  direct  little  Lamby 
Lemly,  in  a  series  of  Kiddie  Kute 
Komedies   for   Eureka  Prod. 


"U"   To    Make    4   Dog    Pictures 

Universal  City — Four  feature  length 
pictures  starring  a  Belgian  police  dog 
will  be  made  bv  Universal  under  su- 
pervision of  William  Lord  Wright. 
Francis  Ford  has  been  placed  under 
contract  to  direct  the  first  of  which 
will  be  called  "Fangs  of  Fearless." 
Edmund  Cobb,  former  two  reel  West- 
ern star,  has  been  signed  to  play  the 
leading  human  role. 


Educational    Signs    Circus    Clown 

Los  Angeles — Educational  has 
signed  Toto  Hanneford,  clown  and 
bare-back  rider,  to  make  two  Mer- 
maid comediej.  The  first  will  be  a 
\rcus    story. 


Schines   Buy  Geneva  O.  H. 

Geneva,  N.  Y.— Schine  Theatrical 
Co.,  Universal  subsidiary,  has  pur- 
chased the  Smith  Opera  House.  The 
firm  already  controls  the  Temple  and 
Regent  here. 


J  The  Star,  The  Picture,  The  Profits! 


DOLORES  COSTELLO  in  her  first 
J-J  big  picture  since  "The  Sea  Beast" 
and  scoring  an  even  greater  hit !  Book- 
ed for  the  finest  of  the  big  city  houses 
and  circuits  throughout  the  country. 
Riding  on  the  crest  of  an  ever-growing 
wave  of  popularity  that  is  sweeping 
record  profits  to  the  box  offices  of  ex- 
hibitors. Five  of  the  season's  greatest 
hits  starring   Dolores  Costello — 


INCLUDED  IN  THE 


26  WARN  E 


BNNE 


\Jeie  is  guararo 
piofic 


««• 


• 


Distributed  by 

GREATER 

FBO 

FILM  BOOKING  OFFICES 
OF  AMERICA.  INC 


Thousands  of  Smart  Showmen 
Ride  With  Them  To  Steady 
Profits! 


Directed  by  Lloyd  Ingraham 


Member  of  Motion  Picture  Producers  and  Distributors  of  America,  Inc.,  Will  H.  Hays,  President 


: 


li 

fain 


*f  .1 


londay,  January  24,  1927 


DAILY 


stoc— "    The    Big    Parade" 
roadway — "Fingerprints" 
ameo — "The    Slums    of    Berlin" 
apitol — "Flesh    and    the    Devil" 
entral — "The    Fire    Brigade" 
olony— "The    Better    'Ole" 
■  ohan — "Michael    Strogoff" 
riterion — "Beau    Geste" 
mbassy — "Tell    It    to    the    Marines" 
iarris — "What    Price   Glory" 

ippodrome — "The    Last    Trail" 
oew's     Mew     York — Today — "The     Winning 
of    Barbara    Worth" 

Tuesday — "The      Show      Girl"      and      "The 
Western    Whirlwind" 

Wednesday — "The    Overland    Stage" 

Thursday — "The    Cheerful     Fraud" 

Friday — "Driven    From    Home"    and    "The 
Desert   Valley" 

Saturday — "Johnny    Get    Your    Hair    Cut" 

Sunday— "The  Perfect   Sap" 

ark   Strand — "The   Night   of   Love" 

aramount — "Paradise    For    Two" 

ialto — "The    Kid    Brother" 

ivoli — "Old    Ironsides" 

'arners — "Don   Juan" 

rooklyn    Mark    Strand — "The    Perfect    Sap" 

Next  Week 

stor— "The  Big  Parade" 

roadway — Indefinite 

lmeo — Indefinite 

ipitol — "The    General" 

mtral— "The    Fire    Brigade" 

>han — "Michael    Strogoff" 

jlony— "The    Better    'Ole" 

iterion — "Beau    Geste" 

mbassy — "Tell     It    to    the    Marines" 

arris — "What    Price    Glory" 

ippodrome — Indefinite 

ark    Strand — Indefinite 

tramount — "New    York" 

alto— "The    Kid    Brother" 

voli — "Old    Ironsides" 

'arners — "Don    Juan" 

-ooklyn   Mark   Strand — "The  Music  Master" 


"The  Devil  Horse"— Pathe 
California,  San  Francisco 

BULLETIN — *  *  *  In  his  latest  picture 
he  Devil  Horse"  not  only  maintains  the 
{h  prestige  he  has  established  on  the  screen, 
t   at    times   excels    all    former    achievements. 


CALL   AND    POST—*    *    *   There   are    no 
ways    about    it.      Rex    has    a    deal    more 
sense  than  a   lot   of    men.    *    *    * 


DAILY  NEWS—*  *  *  The  story  fairly 
sties  with  thrilling  action  set  against  a 
gnificent  scenic  background  and  the  horses 
•■  responsible    for    most    of    it.    *    *    * 


EXAMINER—*  *  *  This  is  a  better  pic- 
e  than  the  previous  Rex  films.  The  locale 
the  Mojave  in  the  frontier  days  when 
uns  were  rife,  and  pioneers  had  a  hard 
e  getting  over  the   border.    *    *   * 


"Hotel   Imperial"— Paramount 
Granada,  San  Francisco 

BULLETIN—*  *  *  The  picture  itself  is 
endidly  done  and  a  truly  remarkable  screen 
y,  but  it  is  the  acting  of  the  star  and 
inspired  work  of  George  Siegmann  as  the 
f  savage  Russian  general  that  really  made 
new  picture  the  finest  achievement  of 
rs.  *  •  • 


TALL  AND  POST—*  *  *  Pola  Negri  dis 
ys  much  better  acting  in  this  picture  than 
has  done  since  her  earlier  successes;  but 
that,  they  have  given  her  shopworn  ma- 
al   in   the  way  of    a   plot.    *    *    * 


1  :HRONICLE— *  *  *  She  is  better  lighted 
fin    she    has    been    for    a    long    time    and    in 

sequence  her  sultry  beauty  becomes  lumin- 
and   she   is    made   supremely   enticing    and 

irable,  even  in  the  garb  of  a  peasant.  *  *  * 


)AILY  NEWS—*  *  *  Those  responsible 
placing     Miss    Negri     back    in    the    niche 

:re  she  rightfully  belongs  are  Erich  Pom 
and  Mauritz  Stiller,  supervising  and  act- 
director,     respectively.       And    they    have 

ne   their   work   exceedingly   well.    •    *   * 


The  Broadway  Parade 

TODAY  marks  the  start  of  the  sixty-second  week  of  the  run  of 
"The  Big  Parade"  at  the  Astor,  establishing  a  new  world's 
record.  The  previous  high  mark  was  set  by  "The  Ten  Com- 
mandments," which  ran  60  weeks  at  the  Cohan  and  Criterion. 
"The  Flesh  and  the  Devil"  now  is  in  its  third  week  at  the 
Capitol,  marking  the  first  time  in  its  seven-year  history  that  the 
theater  has  held  over  a  picture  for  a  third  week. 

Picture  Distributor      Theater       Opening  Date 

"The  Big  Parade" M-G-M        Astor  Nov.  19  (1925) 

"Don  Juan"  and 

Vitaphone    Warners      Warners     Aug.     6     1926 

"Beau  Geste" Famous       Criterion     Aug.  26 

"The  Better  'Ole"  and 

Vitaphone    Warners      Colony        Oct.      7 

"What  Price  Glory" Fox  Harris         Nov.  24 

"Michael    Strogoff" Universal     Cohan  Dec.     5 

"Old    Ironsides" Famous        Rivoli  Dec.     6 

"The  Fire  Brigade" M-G-M        Central        Dec.  20 

"Tell  It  to  the  Marines". .  .M-G-M        Embassy     Dec.  23 


A  Review  of  Reviews 

(Continued  from   Page    1) 

Belle  Bennett's  performance  in  "Stel- 
la Dallas."  The  picture  has  heart 
throbs  galore.  The  story  is  impres- 
sive and  proves  that  Allan  Dwan  can 
handle  a  dramatic  theme  as  readily 
as  the  more  fantastic  affairs  with 
which  he  is  usually  associated.  Lois 
Moran  scores  another  delightful  char- 
acterization as  the  music  master's 
little  daughter.  The  quaint  atmos- 
phere of  the  period  is  well  executed. 

"The  Potters,"  with  W.  C.  Fields, 
appeared  to  give  universal  satisfac- 
tion to  Paramount  theater  audiences. 
It  seems  to  be  a  far  better  vehicle 
than  any  Fields  has  had.  There  is 
good  amusement  and  the  pertinent 
family  comedy  is  certain  to  strike 
home  many  times  during  the  run  of 
the  picture.  Mary  Alden  does  a  fine 
piece  of  work  as  Ma  Potter. 

Marie  Prevost  is  the  dance  hall 
heroine  of  "Man  Bait,"  a  rather  in- 
consequential yarn,  but  fairly  amusing 
and  contains  a  quantity  of  wise-crack- 
ing titles  so  popular  with  the  fan 
crowd.  Doug  Fairbanks,  Jr.,  as 
Marie's  boy  friend,  doesn't  show 
great    promise     of    following    in     his 


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in  the  best-equipped  projec- 
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charge  for  projections  at  night 
to  our  regular  customers. 


OUR  PRICES  ARE  AS  LOW  AS 

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father's  footsteps  as  an  actor. 

The  remainder  of  the  week's  show- 
ing comprise  several  satisfactory 
average  entertainments  suitable  for 
exhibition  in  theaters  catering  to  the 
usual  neighborhood  type  of  patron- 
age. On  the  list:  "Perch  of  the 
Devil,"  with  Pat  O'Malley  and  Mae 
Busch;  "God's  Great  Wilderness," 
with  Russell  Simpson  and  Mary  Carr; 
"The  Lightning  Reporter,"  with 
Johnny  Walker;  "Play  Safe,"  a  Mon- 
ty Banks'  feature  comedy  that  has  a 
corking  comedy  thrill  climax;  "Wide 
Open,"  with  Dick  Grace,  a  stunt  per- 
former; "Exclusive  Rights,"  with 
Lillian   Rich. 


More  N.  Y.  Theaters 

(Continued  from  Page    1) 

ing  plans  for  a  2000  seat  house  to  be 
built  at  18th  Ave.  and  64th  St., 
Brooklyn.  Harry  T.  Luber  is  presi- 
dent of  the  holding  corporation,  which 
will  build  the  structure.  The  esti- 
mated cost  of  the  theater  is  $450,000. 
The  Perry  Construction  Co.  is 
building  the  Carroll,  an  1800  seat 
house,  at  the  corner  of  Utica  Ave. 
and  Crown  St.,  Brooklyn,  for  Photo- 
play Amusement  Co.  The  plans  were 
drawn  by  Sandblom,  who  also  drew 
the  plans  for  the  Stillwell,  being 
erected  at  24th  Ave.  and  86th  St., 
Brooklyn,  for  Louis  Nelson.  The 
Camet  Construction  Co.  is  doing  the 
building  work. 

Sandblom  also  drew  the  plans  for 
the  600-seat  house  being  built  at 
Rockwell  Place  and  Fulton  St., 
Brooklyn,  by  Herman  Weingarten, 
who   is   also  the   owner. 


Geldzaeler  Wins  Promotion 

Toronto— Ben  Geldzaeler  has  been 
appointed  general  supervisor  of  To- 
ronto suburban  theaters  for  Famous. 
Managerial  changes  announced  are: 
Jack  Quarrington,  succeeding  Geld- 
zaeler as  manager  of  the  Parkdale; 
Jack  Laver,  transferred  to  Bedford, 
and  Harry  Smith,  transferred  to  the 
Classic. 


Rogers  to  Make  "Schoolmates" 
Hollywood    —    Charles    R.    Rogers 
will    make    "Schoolmates"    for    First 
National. 


&t 


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Manbcn  ef  Motion  Picture  Producers  ««i  Distributors  ofAmeiica lnc.~\MUHay( \_fluUnt_, 


f«»  NEWSPAPER 
/FILMDOM 


ALL  THE  NEWS 
ALL  THE  TIME 


te. 


XXXIX     No.  21 


Tuesday,  January  25,  1927 


Price  5  Cents 


n 


A  Wrinkle 

I^ROM     Minneapolis     comes 

word  of  an  interesting  idea. 

Interesting   first   because   it 

practical,   and    secondly,   be- 

Jf;lse    it   looks    like    a    sure-fire 

xl-will  builder. 

t  involves  a  tour  of  inspec- 
n  of  the  State  Theater  by  the 
ision  of  Motion  Pictures  of 
Federation  of  Women's 
lbs.  The  clubwomen  will  be 
nen  right  behind  the  scenes 
il  will  be  given  a  first  hand 
ture  on  the  principles  of  pro- 
,m  building. 

Tie  intricacies  of  stage  lighting 
•  be  explained.  They  will  see  at 
|je  range  the  interior  of  the  big 
•an  and  will  be  told  in  detail  of 
iv  the  mechanism  works.  In  other 
-ds,  the  get-together  will  take  the 
n  of  an  intimate  discussion  of  the- 
•  management  and  its  problems. 
w  the  value  of  this  to  the  State 
lany  other  house  may  be  indirect 
i  it  is  nevertheless  there.  If  these 
h women  are  interested  enough  in 
leater  to  go  back  stage  and  learn 
i  the  things  which  they  see  out 
it,  that  interest  should  be  fos- 
;:d.  Exhibitors  cannot  be  urged 
:  strongly  never  to  overlook  such 
lis. 

The  Midway 

letting  closer  and  closer  to  that 
1 1.  Roxy  promised  six  theaters 
;  Greater  New  York.  Yesterday 
1  third — the  Midway — was  an- 
.c  need.  First  it  was  the  Roxy  and 
f  Mansion.  Like  the  other  two,  the 
.  iway  will  be  developed  with  a 
ash  hand. 

"McFadden's  Flats" 

'he  two  C's — Charlie  Murray  and 
"tster  Conklin — in  one  picture. 
^  at  would  you  expect  as  the  re- 
i  ?  Laughs  plus.  Well,  you  get 
r.n  in  "McFadden's  Flats."  Gen- 
tjs,  large-sized  ones.  They  might 
"  described  by  the  elite  as  belly 
ijhs,  but  what  of  it?  The  press 
fnt  vouches  for  the  story  that  Mur- 
a  has  been  waiting  thirty-five  years 
cjust  such  a  part.  We  doubt  that, 
il  we  don't  doubt  that  Charlie  felt 
iit  at  home  as  Dan  McFadden. 

.nd  that  funny  mimic,  Chester 
r  iklin.  He's  awkward,  but  you  feel 
.  uge  affection  for  him  because  of 
h:.  When  he  takes  off  his  shoes 
.the  swanky  McFadden  party  and 
us  the  lost  sheep  business  right 
rmg  the  uptown  swells,  the  laugh- 
e  gets  mighty  close  to  convulsive. 
LFadden's  Flats"  will  have  a  long 
i  successful  life.  Make  a  note  of 
t,  mental  or  otherwise,  and  check 
tcr  box-office  against  this  forecast. 

KANN 


PUBLIX  HEADS  FROWN 
ON  PROTECTION  DEMAND 

Letter  to  Exchanges  Not 

Reflection  of  Firm's 

Attitude 

Protection  demands  for  the  Publix 
Tampa  theater  in  Florida  made  by 
F.  R.  Little,  district  booker,  at  Jack- 
sonville, do  not  reflect  the  attitude  of 
Publix  officials,  it  is  understood.  The 
demands,  expressed  in  letters  to  At- 
lanta and  Jacksonville  exchanges, 
sought  protection  for  Publix  houses 
over  an  area  of  60  miles. 

Little's  letter,  which  has  caused  a 
(Continued    on    Page    6) 


Earnings  $8  a  Share 

Net  income  of  Loew's  for  the  cur- 
rent year  ending  Aug.  31,  next, 
should  amount  to  higher  than  $8  per 
share,  says  "The  Wall  Street  News." 
In  the  12-month  period  ended  Aug. 
31,  1926,  net  profit  after  depreciation 
and  estimated  Fedej-al  taxes  totaled 
$6,388,200,  equivalent  to  $6.02  a  share. 

Figures  for  the  first  quarter  of  the 
(Continued    on    Page    6) 


Griffiths  Plan  10 

Oklahoma  City — Griffith  Bros,  an- 
nounce that  in  addition  to  four 
houses  now  under  construction  they 
will  construct  at  least  ten  by  fall. 
Earlboro  and  Seminole  are  the  two 
Oklahoma  towns  getting  new  the- 
aters. 


Saxe  Active 

Beloit,  Wis. — The  Saxe  Amusement 
Enterprises  operators  of  41  theaters 
in  Wisconsin  and  twelve  more  being 
built,  recently  obtained  an  option  on 
the  First  Baptist  Church  site  of 
Beloit,  were  they  expect  to  build  a 
$350,000  vaudeville  and  movie  theater 

(Continued    on    Page    6) 


"Laugh   Month"   Going   Over 

Seattle — Exhibitors  are  observing 
"Laugh  Month,"  giving  comedies 
prominent  position  in  their  advertis- 
ing. 


"U"  Studio  Busy 
Universal  City — Six  features,  two 
two-reelers  and  a  western  are  in  pro- 
duction simultaneously  at  Universal 
City,  with  almost  a  score  of  addi- 
tional units  in  preparation. 


Loew  House  at  Worcester 

Worcester,  Mass.— Colonial  Bond 
&  Mortgage  Co.,  New  Haven,  is  of- 
fering $800,000  6yi%  bonds  of  261 
Main  St.  Corp.  for  a  theater  here,  to 
be  known  as  Loew's  Plymouth. 


U.  A.  Plans  Studio 

Hollywood  —  United  Artists 
is  negotiating  for  a  site  for  a 
studio.  It  will  be  located  in 
the  San  Fernando  Valley,  it  is 
understood.  John  W.  Consi- 
dine,  Jr.,  production  manager, 
verified  the  report  that  a  new 
studio  is  to  be  built. 


"U"  Gets  Injunction 

Universal  has  obtained  a  tempor- 
ary injunction  returnable  Thursday 
against  Hi-Mark  Prod.,  the  Hi-Mark 
Film  Sales  Co.,  and  Nathan  Nathan- 
son,  in  connection  with  "The  Col- 
legiates,"  a  series  recently  announced 
by  Hi-Mark,  which  Universal  feels 
(Continued    on    Page    7) 


Hatrick  Adds  Denial 

Miami  Beach,  Fla. — E.  B.  Hatrick, 
vice  president  of  International,  yes- 
terday added  his  denial  to  that  oi 
Carl  Laemmle,  E.  H.  Goldstein,  Uni- 
versal treasurer,  and  R.  V.  Anderson, 
sales  manager,  that  International 
News  would  be  distributed  by  any 
other  company  next  year.  Universal 
has  a  contract  to  distribute  Interna- 
tional News  for  several  more  years, 
Hatrick  declared. 


Coast  Writers  Sign 

Los  Angeles — L.  G\  Rigby  has 
signed  a  contract  with  M.-G.-M.  He 
completed  ten  scripts  for  Fox  last 
year. 

Elmer  Harris  has  also  joined  M.- 
G.-M.'s  writing  staff.  He  will  pre- 
pare the  script  for  "The  Son  of 
St.  Moritz",  to  be  directed  by  Marcel 
De  Sano  with  Jack  Gilbert  starred. 

Paramount  has  signed  Percy 
Heath.  Tay  Garnett  has  signed  a 
new  contract  with  the  De  Mille 
organization. 


Three  Projects  at  Springfield 

Springfield,_Mass. — Three  new  the- 
aters have  been  announced  here. 
Work  of  demolishing  a  building  to 
provide  a  site  for  the  $1,000,000  Mas- 
sasoit,  sponsored  by  Arthur  S. 
Friend,  is  under  way.  Plans  are  be- 
ing prepared  for  the  Poli  Memorial, 
to  be  erected  by  the  Poli  circuit. 
Roxor  Cheffetz,  J.  Walsh  and  A. 
Shuman  will  build  a  house  costing 
$200,000  at  Center  and  School  Sts. 


Minneapolis  Vitaphone  Opening 

Minneapolis — Feb.  12  is  the  open- 
ing date  scheduled  for  Vitaphone 
which  is  to  be  installed  at  either  the 
State  or  New  Garrick  by  Northwest 
Theaters.  The  instrument,  accord- 
ing to  M.  L.  Finkelstein,  involves  an 
expenditure  of  $20,000. 


ROXY'S 'MIDWAY' A  TEN 
MILLION  DOLLAR  DEAL 

Site  of  Third  Unit  in  Chain 

Located  at  Broadway 

and  75th  Street 

In  a  transaction  representing  $10,- 
000,000  in  land  and  improvements  and 
involving  the  Chanin  Construction 
Co.,  the  Havemeyer  Construction  Co. 
and  the  Roxy  Circuit  Inc.,  a  plot  of 
29,000  sq.  ft.  of  ground  situated  on 
the  south  side  of  75th  St.,  with  212 
ft.  of  frontage  on  that  street,  160  ft. 
on  Broadway  and  150  feet  of  frontage 
on  Amsterdam  Ave.,  yesterday  be- 
came the  site  for  Roxy's  Midway, 
third  unit  in  the  chain  to  be  operated 
by   the    Roxy   Circuit. 

First  intimation  of  the  deal  was 
published  in  THE  FILM  DAILY  on 
Jan.    10. 

The  negotiations  included  the  sale 
of  the  ground  by  Chanin  to  the  Have- 
(Continued    on    Page    6) 


Competition  in  St.  Paul 

St. Paul — Plans  for  the  construc- 
tion of  a  3,000  seat  combination  house 
in  St.  Paul,  which  follows  closely 
the  announcement  that  Publix  is  to 
enter  Minneapolis  with  a  $2,000,000 
house,  were  revealed  today  by  Wil- 
liam A.  Mustard  and  Oliver  A.  Rowe, 
St.  Paul  theater  and  real  estate  opera- 
tors. 

The  new  house  is  expected  to  bring 
(Continued    on    Page    2) 


Petition  on  Tax  Bill 

Washington  Bureau  of  THE  FILM  DAILY 
Washington — Republicans  and  De- 
mocrats alike  today  were  asked  by 
Representative  Garner  of  Texas  to 
sign  a  petition  to  bring  up  for  im- 
mediate consideration  Garner's  Tax 
Reduction    Bill.      The    bill    provides 

(Continued    on    Page    6) 


Several  Bills  Up 

Sacramento — Several  bills  affecting 
the  industry  were  introduced  at  the 
first  session  of  the  legislature  which 
adjourned  last  Saturday.  The  second 
session  is  to  open  Feb.  23.  Over 
2,000  measures  are  pending.  Most 
(Continued    on    Page    6) 


Church   Ousts   Theater-Goers 

Houston — Because  they  refused  to 
sign  a  pledge  which  included  among 
other  instructions,  a  provision  against 
theater  attendance,  3,700  persons  have 
lost  membership  in  the  First  Baptist 
Church.  Only  1,600  of  the  5,300 
members  signed.  The  ousted  mem- 
bers have  asked  the  courts  for  a  writ 
restraining  the  pastor  from  interfer- 
ing with  their  membership. 


THE 


&&>«» 


mm 


DAILY 


* 


Tuesday,  January  25,  19: 


anseoBaKTHE 

tfr  NEWSPAPER 
l^FILMDOM 


Vol.XXXIX  No.  21  (Tuesday.  Jan.25,  1927  Price  5 Cents 


MN  H.  ALICOATE 


(Publisher 


Published  daily  except   Saturday  and  holidays 
at    1650    Broadway,    New    York,    N.    Y.,    and 
copyright    (1927)    by    Wid's    Films    and    Film 
Folk,    Inc.     J.     W.    Alicoate,     President    and 
Treasurer;    Maurice    D.    Kann,    Editor;    Don 
aid    M.    Mersereau,   Business   and   Advertising 
Manager;     Ralph     Wilk,    Traveling    Kepresen 
tative.      Entered    as    second  class    matter    May 
21,    1918,    at    the    post  office    at    New     York. 
N.     Y.    under    the    act    of     March    3,     1879. 
Terms    (Postage    free)    United    States,    outside 
of    Greater    New    York,    $10.00    one    year;    6 
months,     $5.00;     3     months,    $3.00.       Foreign 
$15.00       Subscribers   should    remit   with   order. 
Address    all    communications    to    THE    FILM 
DAILY,    1650    Broadway,    New    York,    N.    Y 
Phone    Circle   4736-4737-4738-4739.      Cable   ad 
dress:      Filmday,      New      York.        Hollywood. 
California — Harvey     E.     Gausman,     Ambassa 
dor    Hotel:    'Phone,    Drexel    7000    and    Wash 
jngton    9794,     London — Ernest    W.     Fredman. 
The  Film  Renter,  58,  Great  Marlborough   St. 
London,    W.    I.,    Paris — La    Cinematographic 
Francaise,    5,    Rue   Saulnier. 


Financial 


Famous  common  made  a  sharp  recovery  on 
a  turn-over  of  7,700  shares,  the  price  jump 
ing  2J4  points.  Fox  Film  "A"  rose  a  frac- 
tion when  3,200  shares  changed  hands,  and 
the  theater  stock  also  gained  a  fraction  on  a 
slight  trade.  For  the  most  part  the  rest  of 
the  field  of  film  issues  experienced  declines 
of  negligible  character,  with  perhaps  the  ex- 
ception of  Eastman  Kodak,  which  dropped 
2«. 


Quotations 

High     Low  Close  SaUs 

Am.    Seat.    Vtc 44         4354  43J4  200 

Am.    Seat.    Pfd 43J4     43J4  43J4  200 

♦Balaban  &  Katz 63  }4       

*Bal.   &  Katz  Vtc 73J4       

Eastman    Kodak     ..132fg    13054  13054  700 

Famous    Players     ..11154    109  110%  7,700 

*Fam.  Play.  Pfd 122  

*Film   Inspect 5J4  .... 

First    Nat'l.    Pfd...    98         98  98  100 

Fox    Film    "A" 68J^     67  6754  3,200 

Fox  Theaters  "A" . .   22         22  22  700 

*Intern'l    Project 10 % 

Loew's,   Inc 48         4754  4754  1,100 

*Metro-Gold.   Pfd 25%  .. 

M.    P.    Cap.    Corp..    1254      1254  1254  100 

Pathe    Exch.    "A"..   4154     4154  4154  300 

Paramount   B'way    .100%   10054  10054  10 

Roxy    "A"    30         29  

Roxy    Units    3354     31}4  

Roxy     Common     ...    10  9  

Skouras    Bros 47         47  47  

**Stan.  Co.  of  Am 8854       

Trans-Lux  Screen   .      7%        754        754  600 

*Univ.    Pict.    Pfd 9854       

Universal    Pictures.    38         38  38  100 

Warner    Pictures     .   30J4     29  2954  1700 

Warner   Pict.    "A".    40         38%  39%  6,700 

*  Last    Prices    Quoted       tBond    Market 
**  Philadelphia    Market     tt  Bid   and    Ask 

Webster  City  House  Destroyed 
Webster    City,   la.   —   Fire   of   un- 
known origin  destroyed  the  Issis  and 
an  adjoining  building  at  an  estimated 
loss  of  $100,000. 


BUCHHEISTER 

Motion   Picture  Film 

LABORATORY 

ART  TITLES 

245  W.  55th  St.  -  Columbus  9240 

Special  Rush  Service 


Competition  in  St.  Paul 

{Continued  from  Fage  1) 
to  St.  lJaul,  after  a  lapse  of  nearly 
hve  years,  major  circuit  vaudeville, 
it  will  teature  also  first  run  pictures 
and  is  the  hrst  important  project  in 
recent  years  to  oner  any  sort  ol 
competition  to  Northwest  Theater 
(!•  inkelstcin    &    Ruben). 

As  F.  &  R.  has  had  the  local  sit- 
uation pretty  wel]  sewed  up,  Mustard 
and  Rowe  sprung  a  surprise  with  the 
announcement  tliat  they  would  start 
construction  on  their  new  house  with- 
in M  days.  The  theater  is  expected 
to  cost  about  $750,000  and  will  be 
hnanced  in  part  by  a  $400,000  bond 
issue  which  a  Chicago  firm  is  expected 
to  lioat  in  the  near  future. 

Mustard  and  Rowe  intimated  to- 
day they  had  received  little  encourage- 
ment trom  local  interests  when  they 
proposed  their  plan  about  two  years 
ago.  So  they  have  been  working  on 
the  quiet  and  are  so  confident  ot  the 
success  of  their  venture  that  they 
have  turned  down  otters  from  two 
or  three  producers  with  theater  build- 
ing funds  who  wished  to  come  in 
with    them. 

The  undisputed  supremacy  which 
F.  &  R.  has  enjoyed  in  the  North- 
west for  several  years  may  re- 
ceive a  decided  setback,  it  is  said, 
should  a  combination  of  independent 
houses  in  this  territory  be  effected 
wrth  the  Mustard  and  Rowe  St.  Paul 
house  as  a  nucleus.  It  is  probable 
such  a  combination  may  be  attempted 
in  the  near  future.  Publix  is  expected 
to  build  a   St.   Paul  theater. 

Rowe  and  Mustard  have  been  ac- 
tive in  the  Twin  Cities  for  a  number 
of  years.  At  present,  they  operate 
the  State  St.  Paul,  downtown  sub- 
sequent run  house,  and  for  several 
years  were  associated  with  F.  &  R. 
in  the  operation  of  the  Blue  Mouse, 
Minneapolis,  later  taken  over  by  F. 
&  R. 

While  no  statement  of  the  vaude- 
ville affiliation  has  been  made,  it  is 
believed  that  it  refers  to  the  Pantages 
circuit,  which  at  present  has  no  out- 
let in  St.  Paul. 


Coast   Exposition   Opens   Mar.  7 

Los  Angeles — The  West's  first  pic- 
ture trade  exposition  will  be  held  at 
the  Ambassador  Auditorium  Mar.  7 
to  12.  Progress  in  the  industry  will 
be  emphasized  in  the  displays.  These 
will  include  innovations  in  film  and 
screen  equipment,  new  ideas  in  pho- 
tography and  lighting  and  bizarre 
costuming. 


To  Lecture  at   Harvard 

Cambridge,  Mass. — A  series  of  lec- 
tures by  leaders  of  the  film  industry 
will  be  part  of  the  course  of  the  Har- 
vard Graduate  School  of  Business 
Administration.  The  series  will  be 
directed  by  Joseph   P.   Kennedy. 


Fitzpatrick-McElroy    Opening 

Richmond,  Ind. — The  Tivoli  has 
been  opened  at  Ninth  and  Main  Sts. 
by  the  Fitzpatrick  McElroy  Co.,  of 
Chicago,  this  being  its  eighth  house 
in  Indiana.  It  seats  1,000.  The  com- 
pany is  building  another  house  at 
Muncie,  Ind.,  which  will  be  ready  for 
opening  in  a  few  months.  It  owns 
three  other  houses  in  that  city. 


"The  thought  of  a  sub- 
stantial fund  coming  from 
within  the  motion  picture 
industry  for  the  benefit  of 
the  sick  and  needy  is  a 
worthy  one.  Coming  from 
and  sponsored  by  the  A. 
M.P.A.,  it  is  sure  of  ac- 
complishment. It  should 
have  the  whole-hearted 
support  of  everyone." 


Haines  To  Star 

Culver  City — M-G-M  has  elevated 
William  Haines  to  stardom,  it  was 
announced  by  Louis  B.  Mayer  be- 
fore his  departure  for  New  York, 
where  he  will  confer  with  Nicholas 
M.   Schenck  on  production   plans. 


Famous  Plans  Comedy  Team 
Eddie  Sutherland  is  to  form  a  new 
comedy  team  of  the  Beery-Hatton 
variety  to  make  a  series  of  features 
for  Famous.  He  leaves  for  the  Coast 
immediately. 


Prepare    K-A    House 

Rochester,  N.  Y. — Razing  of  the 
Gordon  has  been  started  to  make 
way  for  the  $3,000,000  Keith-Albee 
house    here. 


New  Inquiry  On  Montreal  Fire 
Montreal — A  royal  commission  will 
investigate  the  Laurier  Palace  fire 
in  which  73  children  lost  their  lives, 
Premier  L.  A.  Tashchereauz  an- 
nounces. Several  delegations  applied 
to  the  Premier  for  an  investigation. 


Penrod    Promoted 
Oklahoma   City  —   Claude   Penrod 
has  been  appointed  manager  for  the 
central  division  by  F.   B.  O.  for  Ok- 
lahoma City  and  Memphis. 


Presentations  Abandoned 

Washington  —  Stage  presentations 
have  been  abandoned  at  the  Metro- 
politan, and  admission  prices  reduced 
ten  cents.  The  top  now  is  50  cents. 
The  move,  the  Stanley-Crandall  Co., 
has  announced,  is  in  conformance 
with  the  expressed  preference  of  pa- 
trons. 


First    National    Signs    Gillen 

Hollywood — Ernest  Gillen  has 
been  signed  by  First  National  on  a 
long-term  contract.  He  will  call 
himself   Donald   Reed. 


A    Million    Feet    of 
Everything 

FILM  LIBRARY  SCENES 

Stone  Film  Library 

220  W.  42nd  St.  ROOM  303 

Phone  Wiiconan  3770 


"Third  Degree"  to  Play  Paramou 
"The  Third  Degree."  Warner  pi 
ture  starring  Dolores  Costello,  h 
been  booked  to  play  the  Paramoui 
opening  Feb.  19.  It  is  he  secoi 
"outside"  picture  to  be  booked  by  tl 
house. 


Kastner   Comments 
Only  contracts  held  by  Inter-Oce 
Film    Corp.   for  pictures   financed 
the  Tower  Finance  Corp.  will  be  ; 
signed  to  the  Tower  Film  Exchar. 
Export  Corp.,  Lacy  W.  Kastner  sal 
yesterday. 


24  In  Production  by  Mar.  15 
Hollywood — Twenty-four  featur 
will  be  produced  at  the  Lasky  st 
dio  by  Mar.  15,  said  Jesse  L.  Lask 
who  has  arrived  here  from  New  Yor 
"That  is  the  type  of  picture  upi  I 
which  Paramount  will  concentrate  il 
production  activity  during  the  cor  | 
ing  year,"  he  said. 


New  Firm  Completes  First 
Hollywood  —  Hollywood  Produ 
Finance  Assn.  is  a  new  producit 
organization.  The  first  is  entitli 
"Winds  of  the  Pampas,"  starrii 
Raiph  Cloninger.  These  produ 
tions  will  be  state-righted. 


MabelNorman< 

SHOULD  MEN  WALK  HOME 


HAL  ROACH 
presents 


ton  Hale 


This  is  a  "CornerDiocK"  cut  turnishe 
FREE  for  all  Pathecomedies  at  yot 
Exchange. 


Will  Buy 


Foreign  rights  on  short   magazine 
subjects— 100  to  200  ft. 

ARTLEE  PICTURES  CORP. 

701   Seventh  Ave.,  New  York  City 

Bryant  6355 


AMALGAMATED 
VAUDEVILLE  AGENCY 

Attractions  for 
Picture  Theatres 

Standard    Vaudeville    Acts 


1600  Broadway,  New  York  City 

Phone  Penn.    3580 


HM  etYQ-Uoldwun-  M  ayer 


"More  Stars  than  there  are  in  Heaven 


y* 


NEWS 


William  Hainta  $coret  again  in  "Slide 
Kelly  Slide, '  *  coming  toon 


"FLESH  AND  DEVIL" 

3rd  CAPITOL  WEEK 

MAKES  N.  Y.  HISTORY 

First  time  in  annals  of 
World's  Largest  Theatre 

NEW  YORK,  N.  Y.—  Metropolitan 
film  circles  are  buzzing  with  the  news 
that  the  Capitol  Theatre  for  the  first 
time  in  its  history  is  holding  a  picture 
thn  e  weeks. 

Public  demand  compelled  Major 
Edward  Bowes,  M.inaging  Director 
of  the  famous  Capitol,  to  announce 
that  "Flesh  and  the  Devil"  would 
have  to  be  continued  a  third  week. 
In  all  the  seven  years  of  Capitol 
Theatre  history  no  picture  has  ever 
fnjoyed  the  distinction  of  playing  so 
extended  a  run. 

Broadway  first  sensed  the  box-office 
importance  of  this  M-G-M  feature 
when  police  reserves  were  called  to 
handle  the  crowds  opening  day.  John 
Gilbert  plus  the  ravishingGretaGarbo 
swept  critics  and  public  off  their  feet 
with  result.int  S.  R.O.  at  all  perform- 
ances. Predictions  are  made  by  N.Y. 
critics  for  a  Greta  Garbo  stardom  in 
short  order.       

Denver.  Col.  -  Crowds  surged 
about  the  Victory  Theatre  this  week 
/or  I  he  showing  of  John  Gilbert  in 
''Flt>sh  and  the  Devil."  Exceptiona+ 
business  is  reported. 


BUSINESS  EVERYWHERE  RESPONDS 

TO  M-G-M'S  "BIG  THREE"  SPECIALS 


STARS 

Are  there  any  more  brilliant  in    the   film 
heavens  than  these. 

^^xxc^otdwyn -flayer 


1  NORMA  BHEARKH  1        -v^_ 

^  "^■p-  ALICE  TEKRY  ifr"   J% 

JtM±_  ^\  \NTONIO  MMRENO  *^ 

SOON,   CASPER,  SOON 

At  the 

AMERICA — 


JOHN   GILBERT 
NORMA  tWEARKK 

ALICE  TERRY 

\NTONIO  M*R£NO 

COL.  TIM   MtCOT 

IVyomlne's  own  Wnltrn  6' 

GRETA  GARBO 

LON  CHANET 

RAMON  NOV A RBO 


These  two  adafrom  Casper,  Wyoming, 
papers  are  among  many  similar  insti- 
tutional ads  used  by  snowmen  to  tell 
their  patrons  they  have  secured  the 
Top  of  the  Industry  pictures 


, — Hail  f- 


Better  pictures — 
YEA.  the  very  beat 
from  Hollywood  studios 
were  demanded  by  you, 
CASPER,  and  you  shall 
have  them! 

SOON  «vcryonc  will  be 
discussing 


^cirq  OoMwi/n^/C] 


PICTURES 


Slgml.ronl  of 

TIN     [thl  I'ARAOR 

BL'X  HCIt 

THE  SIMilCMX 

B.iuncLYnTHi; 
UAOKIKIOXT 

THB  TRMPTlll  s-= 


AMERICA 

"FLAMING  FOREST" 
HELD  THREE  WEEKS 


Detroit's  Record  Run 


DETROIT.  MICH.  Exhibitors  in  the 
Mid-West  have  watched  with  mterest 
the  engagement  of  "The  Flaming  For- 
est "at  the  Adams  Theatre  in  this  city. 
This  M-G-M  attraction  hascompleted 
a  highly  successful  run  of  three  weeks 
at  the  Adams. 


Box-office  Survey  Shows  "Scarlet 

Letter, ' '  "Fire  Brigade, ' '  "Marines  * ' 

Are  Extended  Run  Hits 


New  YORK,  N.  Y.— The  rapid  suc- 
cession with  which  Metro-Goldwyn- 
Mayer  is  giving  theatres  outstanding 
attractions  is  advanced  by  the  trade 
press  in  its  survey  of  business  con- 
ditions as  the  prime  reason  why- 
exhibitors  are  experiencing  unusual 
post-holiday  business  instead  of  the 
customary  early  season  lull. 

M-G-M's  "The  Big  Three"  are  the 
talk  of  every  film  row  and  these  Big 
Specials:  Lon  Chaney  in  "Tell  it  to 
the  Marines,"  Lillian  Gish  in  "The 
Scarlet  Letter"  and  "The  Fire  Brig- 
ade," are  backing  tip  this  talk  with 
performance  at  the  box-office. 

Among  the  many  extended-run  en- 
gagements on  "Tell  it  to  the  Marines" 
are  Madison  Theatre,  Detroit,  3rd 
week;  Liberty  Theatre,  Portland,  2nd 
week;  Coliseum  Theatre,  Seattle, -2nd 
week;  Stillman  Theatre,  Cleveland, 
2nd  week  and  the  Embassy  Theatre, 
N.  Y.,  in  its  5th  week  at  $2  admission. 

"The  Scarlet  Letter"  is  in  for  ex- 
tended runs  in  many  cities,  among 
them  Adams  Theatre,  Detroit,  2nd 
^week;  Stanton  Theatre,  Philadelphia, 
3rd  week;  Allen  Theatre,  Akron,  2nd 
week  and  in  many  other  theatres 
followingits5-monthrunon  Broadway 
at  $2.  , 

Broadway  continues  to  enjoy  the 
thrills  and  romance  of  "The  Fire 
Brigade"  which  is  in  its  5th  week  at 
$2  admission  at  the  Central  Theatre, 
and  will  shortlyopen  for  extended  run 
engagements  all  over  the  country. 


A  Showman  24 -sheet  on  M-G-M's  famous  serialized  hit 
"The  Taxi  Dancer"  for  February  release 

ACTIVITY  OF  M-G-M  STUDIO 

GREATEST  OF  ITS  HISTORY 


CueV£SClTY,  CAL.-TheNewYear 
ushered  in  the  biggest  production 
schedule  ever  undertaken  at  the 
M-G-M  studios  here.     Local  interest 


LEO  LION   says: 

A  product  is  known  by 
the  men  who  make  it. 
Showmen  have  faith  in 
M-G-M  because  M-G-M 
are  showmen. 


is  focussed  on  King  Vidor's  new  un- 
named picture  which  the  director  of 
''The  Big  Parade"  describes  as  his 
supreme  effort,  which  is  to  be  in  the 
nature  of  a  "Big  Parade"  of  pea"ce 
times. 

"Old  Heidelberg"  and  "The  Trail 
of  '98"  loom  up  as  two  of  the  most 
ambitious  productions  M-G-M  has 
attempted  thus  far. 


KARL  DANE  AND 
GEORGE  K.  ARTHUR 
NEW  COMEDY  TEAM 

Hollywood, Cal.  —  Picture  circles 
are  looking  for  great  things  from  the 
newest  comedy  team  Karl  Dane  and 
George  K.  Arthur  who  will  appear 
together  in  "Red  White  And  Blue" 
Metro-Goldwyn-Mayer's  comedy  of 
the  citizen  training  camps. 


"Winners  of  the  Wilderness"  (Tim 
McCoy)  is  bigger  than  "WarPaint" 


NEVER  TOO  LATE! 

A  Story  for  Showmen  in 
Small  Towns 

WELLINGTON.  O.-W.  J.  Po\y<# 
of  the  Lonet  Theatre  booked  M-G-M- 
this  season.  He  sent  this  message  to 
the  Exhibitors  Herald:  "As  a  small 
town  exhibitor  I  am  just  awaking  to 
the  fact  that  Metro-Goldwyn-Mayer 
pictures  above  all  others  bring  the 
money  into  the  box-oflfice." 


PRESIDENT    COOLIDGE 

SEES  "TELL  IT  TO  THE 

MARINES" 

Washington,  D.C.-Presidentand 
Mrs.  Coplidge,  together  with  Cabinet 
members,  Congressmen  and  other 
government  officials  applauded  the 
private  performance  of  "Tell  it  to  the 
Marines,"  given  in  their  honor.  -The 
President  recently  singled  out  for 
viewing  "Bardelys  the  Magnificent" 
another  M-G-M  attraction. 


"TIN  HATS" 
CONTINUES  BIG 

Wichita,  Kan.— "Tin  Hats"  is  go- 
ing over  big  here  at  Millers  Theatre 
according  to  Stanley  Chambers, 
Manager. 


s 


\ 


ff  the  Army  and  the  Navy 
Ever:ga%>e  on  Heaven's  scenes 
They'll  find  the  streets  are  guarded 
By  United  States  Marines 

LON  CHANEY 


fT»    £-r\    A    OOA7    B'WAYat46ih  ST.  -Bryant  16 
liJVl  D  A  OO  I  TWICE  DAILY  2:45-8-45 

The  Intimate  Playhouse  ALL  SEATS  RESERVED 


A  Metro- 

Qoldwyn- 

Mayer 

Picture 

with 

WILLIAM 
HAINES 


A  rousing  New  York  newspaper  ad  for  Broadway 's  new  delight, 
now  in  2nd  Month  , 


JlJeaJUwc 


A  Perfect  Explosion 
of  Laughter 

For  it  has  as  many  laughs  as 
any  comedy  you've  ever 


A  Knockout  of 
a  Thriller 

For  it  has  as  many  thrills  as 
laughs! 


&%?&■&&% 


C&medu 

A  Real  Money*Qetter 


For  Banks  makes  money  for  every  theatre 
that  plays  him! 


A  Perfect  Audience 
Tickler 

For  when  you  can  make  them  laugh  their 
heads  off  one  minute  and  hang  to  their 
chairs  the  next,  you've  got  the  world  by 
the  neck. 

Pafhepicture 


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Publix  Heads  Frown 
on  Protection  Demand 


DAILY 


TuescfayTTanuary  25.  1927 


(Continued   from   Page    1) 

storm  of  protest  in  Atlanta,  was  due 
to  overzealousness,  rather  than  the 
carrying  out  of  orders  from  the  home 
office,  it   is  understood. 


Atlanta  Stirred  by- 
Little's  Letter 

Atlanta — The  fate  that  would  be- 
fall the  smaller  theaters  in  Florida, 
or  any  other  section  of  the  country, 
if  exchanges  yield  to  the  demand 
Publix  has  made  for  "protection"'  of 
its  Tampa  theater,  is  a  subject  that 
is  giving  considerable  concern  not 
only  to  independent  exhibitors  in  this 
section,  but  to  exchanges  as  well. 

Complications  of  a  very  grave  na- 
ture are  foreseen  if  Publix  presses 
its  "protection"  demands.  But  indi- 
cations at  the  moment  are  that  ex- 
changemen  will  continue  to  stand  firm. 
In  many  instances  local  exchange- 
men  who  received  the  letter  from  the 
Jacksonville  office  of  Publix  carrying 
the  Publix  ultimatum,  and  threaten- 
ing to  "refuse  to  book  any  future 
product  of  your  company  if  exchanges 
persist  in  serving  Bradentown,  Sara- 
sota, Clearwater,  and  Plant  City  ahead 
of  Tampa"  took  the  matter  in  their 
own  hands  and  replied  directly  to  F. 
R.  Little,  over  whose  signature  the 
letter  from  Publix  came. 

In  other  cases,  the  letters  were 
sent  to  New  York  home  offices_  with 
requests  for  instructions.  But  in  all 
cases  exchangemen  are  regarding  the 
ultimatum  as  arbitrary  and  some  have 
called   it  "high-handed." 

Petition  on  Tax  Bill 

'(Continued   from   Page    1) 
among  other  things  for  repeal  of  the 
Admission    Tax,    which    was    turned 
down  by  the  Ways  and  Means  Com- 
mittee last  month. 

The  petition  was  laid  on  the  Speak- 
er's table  at  the  opening  of  the  session 
and  representative  Garner  invited  all 
in  favor  of  tax  reduction  to  affix 
their  signatures.  At  least  36  Re- 
publican signatures  will  have  to  ap- 
pear on  the  petition  to  provide  the 
necessary  218  names  required  by  the 
rules,  for  if  every  Democrat  signs 
there  will  be  only  182  names.  Re- 
publican leaders  today  predicted  the 
failure  of  the  petition  through  in- 
ability to  induce  sufficient  Republicans 
to  join  the  movement. 


Exhibitors' 
Daily  Reminder 


A  special  matinee 
tie-up  of  an  ap- 
propriate picture 
with  a  local  wom- 
en 's  club  is  always 
effective. 


Tuesday,  Jan.  25,  1927 


Several  Bills  Up 

(Continued   from    Page    1) 
serious    of   bills    affecting    the    indus- 
try   is    that    which    seeks    to   prohibit 
the    sale    of    standing   room   only   ad- 
missions. 

Sen.  Lyons  of  Los  Angeles  is  spon- 
sor of  a  bill  to  regulate  itinerant  car- 
nivals. The  measure,  which  has  the 
backing  of  theater  owners,  civic 
bodies  and  parent-teacher  associa- 
tions undoubtedly  will  be  passed.  It 
provides  for  the  licensing  of  carnivals 
under  jurisdiction  of  the  secretary  of 
state. 


Du  Von  Promoted 

Fred  R.  Du  Von,  former  assistant 
to  George  E.  Kann  at  Loew's  Wil- 
larcl,  has  been  apointed  manager  of 
the  Circle. 


Earnings  $8  a  Share 

(Continued  from  Page  1) 
company's  fiscal  year  ended  Nov.  21, 
1926,  show  an  increase  over  the  same 
period  in  the  preceding  year.  The 
net  available  for  dividends  will  ag- 
gregate approximately  $1.25  a  share 
on  the  1,060,780  shares  of  no  par 
value  capital  stock  outstanding,  "The 
News"  estimates. 

Statement  is  made  that  M-G-M 
contributed  almost  50  per  cent  to  the 
net  earnings  of  the  parent  organiza- 
tion. "Although  Loew's  property  ac- 
count was  carried  at  $34,291,146  in  its 
balance  sheets  as  of  Aug.  31,  1926, 
the  actual  value  of  its  real  estate 
holdings  is  believed  to  be  greatly  in 
excess  of  this  amount,"  the  paper 
says. 


Saxe  Active 

(Continued   from    Page    1) 
in    spring  which   will    seat   2,000. 

This  will  be  the  second  theater 
operated  by  Saxe's  in  this  city  since 
they  will  continue  to  operate  their 
Beloit. 

Feb.  5  is  the  date  selected  for  open- 
ing of  Saxe's  new  Oshkosh  at  Osh- 
kosh.  The  firm  now  is  completing 
the  Ambassador,  North  and  Farwel! 
Aves.,  Milwaukee,  which  will  be 
opened  in  Spring. 

Seattle  House  Changes  Hands 
Seattle — The    Meridian,    owned    by 
Pace  and  Biancardi  has  been  sold  to 
Harry  Bergman. 


Norma  Shearer  in  "Old  Heidelberg" 

Culver  City — Norma  Shearer  has 
been  cast  opposite  Ramon  Novarro  in 
"Old  Heidelberg,"  which  Ernst 
Lubitsch  is  making  for  M.-G.-M. 


M-G-M  Division  Changes 
Cleveland — Changes  in  M-G-M  in- 
clude transfer  of  George  Hickey  from 
the  eastern  central  division  to  the 
coast  division;  Jack  Flynn  from  the 
western  to  the  eastern  central  divi- 
sion: and  the  advancement  of  Harris 
P.  Wolfberg  from  manager  of  the 
Cleveland  branch  to  western  manager. 


Roxy's  Midway  a  Ten 
Million  Dollar  Deal 

(Continued   from   Page    1) 

meyer  company  which  will  carry  out 
the  original  ideas  of  the  Chanins  for 
a  theater  of  4,000  seats  and  a  23 
story  residential  and  transient  hotel 
of  about  500  rooms  and  baths,  to  cost 
about  $8,000,000.  Herbert  Lubin 
negotiated  the  deal  for  the  Roxy 
Circuit,  Inc.  The  theater  will  be 
under  general  direction  of  S.  L. 
Rothafel,  (Roxy).  W.  E.  Atkinson 
will  be  vice-president  and  general 
manager. 

The  Havemeyer  company  is  headed 
by  J.  Henry  Small,  a  builder,  and  who 
now  has  associated  with  him  his  three 
sons,  William  Small,  Samuel  Small 
and  August  Small,  the  last  two  named 
being  architects  as  well  as  builders. 
Since  1920  the  Smalls  have  been  in- 
terested largely  in  theater  construc- 
tion and  operation. 

A  building  loan  of  $3,500,000  has 
been  made  by  the  Prudence  Bond 
Corp.,  secured  by  a  first  mortgage 
upon  land  and  improvements.  The 
real  estate  involved  was  acquired  by 
the  Chanins  from  Fred  Brown  about 
nine  months  ago  and  was  reported 
held    for    $3,000,000. 

The  predecessors  of  Roxy's  Mid- 
way wfil  be  the  Roxy,  and  Roxy's 
Mansion  at  Lexington  Ave.  and  58th 
St.,  upon  which  the  Chanins  will  be- 
gin work  immediately.  Walter 
Ahlschlager  who  was  the  architect 
for  the  Roxy  and  Roxy's  Mansion 
also  will  be  the  architect  for  the  new 
project,  with  the  Chanins  remaining 
as  consulting  engineers,  and  builders 
for  the  Roxy  interests.  Work  will 
begin  at  once. 

Roxy's  Midway  will  be  modeled 
after  the  Roxy.  It  will  be  a  de  luxe 
theater,  and  the  programs  will  com- 
prise the  usual  form  of  Roxy  enter- 
tainment. 

The  broker  for  the  sale  of  the 
property  was  Asher  Strauss.  R.  F. 
Brooks  &  Co.,  negotiated  the  build- 
ing loan  with  Prudence  Bond  Corp. 
In  the  negotiations  the  Chanins  were 
represented  by  Samuel  Kramer,  of 
Kramer  &  Kleinfeld,  and  the  Have- 
meyer Construction  Co.,  by  Theo- 
dore Gutman  of  Levy,  Gutman  & 
Goldberg.  The  Roxy  interests  were 
represented  by  Harry  Kosch  of  New 
York,  and  Edward  Sonnenschein  of 
Sonnenschein,  Berkson  Liitman  & 
Levinson  of  Chicago. 


Rochester  Theaters  Safe 
Rochester,  N.  Y.  —  Theaters  here 
are  taking  every  possible  precaution 
to  safeguard  the  safety  of  patrons. 
Commissioner  of  Public  Safety  Cur- 
tis W.  Barker  declares.  The  M.  P. 
Exhibitors'  Assn.  recently  met  to  as- 
sure continued  vigilance  and  compli- 
ance   with    the    law. 


Unger  Files  $6,000  Action 

Frederick  I.  Unger  filed  suit  in  the 
Supreme  Court  against  Herman 
Weissner,  Jacob  Schwartz  and  Char- 
les Steiner  for  $6,000  alleged  to  be 
due  under  a  lease  of  the  theater  at 
60  _W.  116th  St.  The  lease  being 
assigned  later  to  the  Regun  Amuse- 
ment Co. 


Equipment 


New  Eastman  Film 

The  Eastman  Kodak  Co.  annouirjei 
a  new  product  known  as  Eastman 
motion  picture  duplicating  film,  whicl 
is  expected  to  fill  an  important  nee( 
in  the  mechanics  of  making  duplicate 
motion   picture  negatives. 

Heretofore  the  making  of  duplicati 
motion  picture  negatives  has  pre- 
sented great  difficulties  and  their  usi 
has  usually  been  restricted  to  thosi 
occasions  when  the  original  negative 
was  unavailable. 

Photographic  experts  at  the  com 
panv's  laboratories  have  been  busj 
studying  the  problem  of  furnishing 
a  film  for  duplicate  negatives  whicl 
could  reproduce  the  quality  securec 
in  this  original  negative  and  fron 
which  prints  could  be  made  whicl 
would  be  similar  to  those  obtainablt 
from   the   original   negative. 

Their  efforts  have  finally  been  re 
warded  in  perfecting  this  new  pro 
duct  whose  great  advantage  to  thti  i 
motion  picture  world  lies  in  the  fac 
that  it  will  facilitate  a  more  rapic 
distribution  of  prints  while  in  the  cast 
of  loss  or  damage  the  possession  o 
a  duplicate  negative  equal  in  quality  ;u 
to  the  original  will  save  serious  loss 

It  is  also  stated  that  by  using  this 
duplicating  film  original  negatives  o> 
unsuitable  contrast  can  be  improvec 
in  duplicating,  thus  saving  costlj 
retakes   of   expensive   sets. 

According  to  the  company's  an- 
nouncement the  essential  require- 
ments in  a  material  for  the  produrtior 
of  motion  picture  duplicates  are  free 
dom  from  graininess,  sufficient  lati- 
tude to  reproduce  correctly  the  great- 
est scale  of  tones  likely  to  be  met 
with  in  an  orieinal  negative  and 
ability    to    reproduce    fine    detail. 


■ 
btra 


red, 
rge 


Mi 
India 


Add   Reduction   Printer 

The  Tremont  Film  Laboratorv  has 
installed  a  reduction  printer,  which 
will  handle  16  mm.  stock.  The  print- 
er has  40  light  changes.  Special 
attention  is  being  paid  to  commer- 
cial,  school   and   industrial  work. 


Hellman  To  Title  "Casev" 

Hollywood — Sam  Hellman  has 
been  aliened  to  title  "Casev  at  the 
Bat."  Paramount  production  starring 
Wallace   Beery. 


Mayor  Backs  Sunday  Shows 
West  Orange,  N.  J. — The  Llewel- 
lyn, which  opened  Sunday  despite  the 
protest  made  at  the  Town  Commis- 
sion meeting  by  the  local  clerevmen, 
"will  continue  to  cive  exhibitions 
on  Sunday  so  long  as  a  majority  of 
the  townspeople  seem  to  want  them," 
said  Mavor  '"Simeon  Rollinson  yes- 
terday. The  Mavor's  statement  was 
m  reply  to  remarks  made  bv  Pev.  H. 
A.  Pearce  of  the  Presbyterian  Church, 
spokpman  of  thf>  town's  clere-vman 
Dr.  Pearce  had  declared  that  "public 
officials  set  a  bad  example  in  allow- 
;ns"  Sunday  molion  pictures  after  thev 
have  been  elected  to  enforce  t^p  laws  " 
He  promised  "further  action"  to  pre- 
vent Sabbath  shows. 


Wintroub  at  Dps  Moines 
Des   Moines — P.   Wintroub   now  is 
in  charge  "of  the  Tiffany  office  here. 


it- 


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Tuesday,  January  25,  1927 


DAILY 


DAILY  TIPS  VHICH  MLAH  DOUABS  FOB  SUOWMEN 


"TSardelys  the  Magnificent" 
1  (M-G-M) 

„j  A- ranged  tie-up  with  the  Jefferson 
Dnries,  large  milk  distributors.  Two 
jvige  leaflets  enclosed  in  envelopes 
.vere  distributed  to  15,000  customers. 
The  two  page  leaflets  explained  the 
Mew  Milk  Diet,  in  which  Eleanor 
3oardman  told  how  thinness  or  fat- 
less    could    be    acquired    through    a 

•  nilk  diet.  They  placed  banners  on 
he  trucks  which  read:  "Read  about 
he  new  milk  diet  by  Eleanor  Board- 
nan,  star  in  'Bardelys  the  Magnifi- 
ent,'  Loew's." — Ernest  Emmerding, 
Temple,  Birmingham,  Ala. 


"Bigger   Than   Barnum's" 
(F.   B.   O.) 

The  entire  front  was  enclosed  with 
/ellow  and  red  striped  cloth  with  a 
arge  opening  in  the  center.  Over 
:his  opening  was  the  wording,  "Main 
Entrance."  An  awning  was  placed 
jver  this  opening  and  extended  out 
)ver  the  sidewalk,  giving  the  entire 
:  "rout  appearance  of  a  circus  tent. 
The  sides  of  the  awning  were  let- 
:ered,  "Bigger  Than  Barnum's."  Two 
arge  cut-outs  of  elephants  were 
placed  on  each  side  of  the  door,  and 
3n  top  of  the  marquee  was  a  huge 
:ut-out  from  the  entire  24-sheet  rep- 
resenting a  circus  parade. — F.  J.  Mil- 
er,   Modjeska,  Augusta,  Ga. 


"The  Flaming  Frontier" 
(Universal) 

Tied  up  with  department  store  for 
window  display  of  blankets  made  in 
Indian  designs.  The  background  of 
:he  window,  painted  on  beaverboard, 
represented  Elmira  in  the  time  of 
:he  red  men.  In  the  foreground  were 
:ut-outs  of  Indians  in  various  posi- 
tions, taken  from  the  blanket  com- 
pany's advertising.  A  teepee  of 
blankets,  live  "trees,"  stills  from  the 
picture  and  a  card  called  attention  to 
the  showing. — Capitol,  Elmira,  New 
York. 


"Michael  Strogoff" 
(Universal) 
Procured  an  ex-officer  in  the  imper- 
ial Russian  guard  and  also  an  ex- 
jsoldier,  to  work  for  a  week — three 
days  ahead  of  the  opening  and  three 
flays  during  the  run.  The  Pierce  Ar- 
row agency  supplied  a  car  for  these 
men,  who  were  rigged  up  in  Russian 
uniforms.  After  much  rehearsal  they 
arrived  in  town  and  were  met  at  the 
train  and  driven  to  the  Statler  Hotel 
where  they  were  received  by  the 
manager.  Then  they  proceeded 
around  Detroit,  mingling  with  the 
crowds  in  the  stores  and  hotels 
where  5000  cards  were  distributed  by 
the  soldier  servant  in  answer  to  in- 
quiries as  to  whom  this  mysterious 
officer  might  be. — Strand,  Detroit, 
Mich. 


"The  Nervous  Wreck" 
(Prod.  Dist.  Corp.) 

Created  a  novel  sign  for  theater 
front  that  could  be  seen  jiggling  a 
block  away.  The  letters  of  "The  Ner- 
vous Wreck"  were  made  of  light  gal- 
vanized iron,  the  various  arms  of  the 
letters    loosely    riveted    together    so 


$20  Counterfeit 

Warning  is  issued  by  the 
Federal  Reserve  Bank  of  New 
York  in  connection  with  the  cir- 
culation of  a  counterfeit  $20 
federal  Reserve  note,  series  of 
1914,  with  check  letter  A,  face 
plate  number  indistinct  but 
probably  279  and  back  plate 
numbered  825.  It  bears  the 
signature  of  Frank  White, 
treasurer  of  the  U.  S.,  and  A. 
W.  Mellon,  secretary  of  the 
treasury,  and  a  portrait  of 
President  Cleveland. 


that  they  swung  free  when  motive 
power  was  attached.  The  letters 
were  nailed  to  a  bar  across  the  top 
of  the  sign.  The  entire  sign  swung 
from  light  wire.  A  quarter-horse 
power  motor  supplied  power  to  set 
the  signs  and  letters  jiggling.  A 
spring  belt  went  from  the  motor  to 
a  bicycle  wheel  which  served  to  cut 
down  the  speed  of  the  motion.  From 
the  hub  of  the  bicycle  wheel,  with 
about  two  inch  thrust,  was  a  light 
driving  bar  attached  by  wire  to  the 
sign  so  that  for  every  revolution  of 
the  bicycle  wheel  one  sideways  mo- 
tion was  imparted  to  the  sign  and 
letters. — Broadway  Palace,  Los  An- 
geles. 


"Sorrows  of  Satan" 
(Paramount) 

Dressed  up  lobby  with  a  mechani- 
cal centerpiece  in  the  form  of  a  cut- 
out of  a  devilj  made  of  beaverboard. 
The  arms  were  extended  as  though 
holding  open  a  cloak,  with  cut  stills 
in  the  lining.  Behind  the  mouth  of 
the  devil  was  a  built-out  box  frame 
painted  red.  The  mouth  was  large 
enough  to  permit  the  pasting  of  a 
Menjou  head  from  the  roof  of  the 
mouth  to  the  back  part  of  the  throat. 
Flat  chicken  coop  wire  was  used  to 
represent  the  tongue.  The  wire  was 
painted  red  and  on  top  of  this  wire 
was  placed  a  piece  of  cheese  cloth 
from  which  pieces  of  red  crepe  paper 
were  tied.  A  large  wall  fan  under- 
neath made  the  papers  shoot  upward 
and  it  looked  like  real  flames  com- 
ing from  the  devil's  mouth. — Sidney 
Dannenberg,  Strand,  Birmingham, 
Ala. 


"Twinkletoes" 
(First   Nat'l) 

A  local  newspaper  was  appealing 
to  little  girls  to  help  in  a  subscrip- 
tion campaign.  It  offered  the  big 
Mamma  Doll  as  an  award  to  those 
who  brought  in  five  subscriptions. 
The  manager  of  the  Strand,  sensing 
opportunity,  induced  the  circulation 
manager  to  use  the  name  "Twinkle- 
toes'  Dolls  instead  of  merely  Mamma 
Doll.  As  his  contribution  to  the 
campaign,  he  offered  a  special  show- 
ing of  "Twinkletoes"  for  girls  who 
won  the  "Twinkletoes  Doll." — Strand, 
Albany,  New  York. 


"Most  Intolerant"  States  Named 

New  Jersey,  Pennsylvania  and 
Massachusetts  are  termed  "the  most 
intolerant  states"  of  1926,  in  a  re- 
view released  by  the  American  Civil 
Liberties  Union. 


Opening  Campaign 

Seattle — The  United  Artists  first 
house  in  this  new  chain  was  intro- 
duced through  a  campaign  of  pub- 
licity conducted  by  Harold  Home, 
publicity  manager  for  all  Pacific 
Northwest  Theater  openings. 

"Watch  the  Skies"  was  the  key- 
note of  the  campaign  which  began 
with  small  teaser  announcements, 
growing  in  size  as  interest  height- 
ened. These  were  supplemented  by 
billboards  and  window  cards  in  rain- 
bow hues.  It  was  ultimately  dis- 
closed that  a  battery  of  naval  search- 
lights atop  the  theater  would  throw 
6,000,000  candlepower  of  lights  into 
the  skies  on  a  certain  night,  the  color 
of  the  light  indicating  which  of  four 
pictures  had  been  selected  as  the  open- 
ing attraction,  and  each  picture  re- 
ceiving publicity  in  advance  by  being 
tied  up  with  its  colored  light.  A  white 
illumination  proclaimed  "We're  in  the 
Navy  Now"  as  the  picture  and  tie- 
ups  were  arranged  whereby  the 
searchlights  were  operated  on  plat- 
forms in  front  of  the  theater  on  open- 
ing night,  by  a  platoon  of  naval  re- 
serves. A  slogan  contest  for  the  new 
house  brought  forth  tremendous  in- 
terest and  cash  awards  as  well  as  a 
liberal  number  of  passes  were  given. 
Newspaper  publicity  grew  in  size 
daily  and  many  editorials  with  pho- 
tographs kept  the  public  well  in- 
formed. 

A  community  sing  leader  led  the 
crowds  inside  the  house  on  opening 
night,  through  a  number  of  songs 
into  a  final  number  with  appropriate 
words  built  around  the  opening  of 
the  new  house,  ending  with  the  line: 
"We're  in  the  Navy  Now"  which  was 
dissolved  immediately  into  the  fea- 
ture with  splendid  reaction  on  the 
part  of  the  audience  and  a  correct 
atmosphere  for  the  attraction. 


"U"  Gets  Injunction 

{Continued   from   Page    1) 
is    an    attempt    to    capitalize    unfairly 
on  "The  Collegians,"  Universal's  ser- 
ies of  two  reelers. 

The  temporary  injunctibn  was  ob- 
tained by  Siegfried  F.  Hartman,  Uni- 
versal attorney,  before  Justice  Aaron 
J.  Levy  in  Part  II  of  the  Supreme 
Court  of  New  York.  It  was  return* 
able  yesterday  but  was  postponed  un- 
til next  Thursday.  It  will  come  up 
Thursday  in  Part  I  of  the  Supreme 
Court  for  argument  as  to  whether  it 
shall  be  made  permanent. 


Bandit  Robs  Washington  Theater 
Washington — Buying  a  ticket  to 
the  last  show  and  waiting  until  the 
box  office  closed,  a  bandit  Sunday 
night  obtained  $2,000  by  holding  up 
the  manager  and  his  assistants.  He 
protected  his  getaway  by  threatening 
to  shoot  and  start  a  panic  among  the 
audience. 


Diana  Kane  with  Goldwyn 
Diana  Kane  leaves  for  the  Coast 
Friday  to  begin  film  work  under  the 
personal  guidance  of  Samuel  Gold- 
wyn. Miss  Kane  recently  finished 
work  in  "The  Perfect  Sap"  opposite 
Ben  Lyon,  previous  to  which  she 
appeared  in  "The  Brown  Derby" 
as  leading  lady  for  Johnny  Hines. 


And  That's  That 


By  PHIL  M.  DALY     — . 

MACK  SENNETT  believes  in  mak- 
ing hay,  or  rather  pictures,  while 
the  sun  shines.  He  took  advantage 
of  the  Catalina  channel  swim  to  make 
exteriors  for  a  comedy  which  Earl 
Rodney  is  directing,  with  the  famous 
new  editions  of  Sennett  pulchritude, 
some  of  whom  were  entered  in  the 
event. 


An  exclusive  dispatch  from  the 
Miami  Beach  Golf  Club  denies  re- 
ports concerning  another  hurricane 
in  that  region.  Explanation  is  made 
that  Jimmy  Grainger,  Fox's  flying 
salesman,  is  damaging  the  fairways 
in  preparation  for  the  next  Film 
Gold  Tournament. 


National  Theaters'  Supply  Co.  has 
some  more  secretarial  material  in 
prospect.  B.  F.  Shearer  of  Seattle, 
connected  with  the  concern,  is  the 
father  of  a  new  daughter. 


The  Spokane  Community  Chest 
Fund  Drive  is  certain  to  obtain  some 
results-getting  ballyhooing.  Frank 
Zeorlin,  general  manager  of  Spokane 
Theaters,  Inc.,  and  Nick  Pierong, 
manager  of  the  Pantages,  are  mem- 
bers of  its  advertising  and  publicity 
committee. 


Florence  Strauss,  who  guides  the 
scenario  destinies  of  First  National, 
believes  that  the  southern  California 
climate  induces  a  desire  to  work.  This 
is  the  first  bad  advertising  that  Cali- 
fornia has  had  in  some  time. 


Henry    Ellman   in   N.    Y. 
Henry    Ellman,    Chicago    and    In- 
dianapolis representative  for  Columbia 
is    in    New    York    for   a   home    office 
conference. 

CLUB 
MIRADOR 

.-.'the  New  York  rendezvous 
of  celebrities  of  the  Stage  and  Screen 

£Afow  ^Presenting 

Europe's  Most  Spectacular  Dancers 

SIMMES 
and  BABETTE 

Direct  from  a  sensational  tour 
of  the  Continent  and  Riviera 
and  a  record-breaking  run  with 
"No,  No  Nannette"  in  London. 
Appearing  nightly 

also 

JOHNNY  JOHNSON'S 

CLUB  MIRADOR 

ORCHESTRA 

Third  Successive  Season 

E.  Ray  Goetz,  ^Managing  T)irector 

200  W.  51st  St.,  N.  Y.  — Circle  5106 

#^J>  ZJHIh^J)  <LJ^r%J>  <UWi*J)  <Lj4> 


v/u      C\ 


Natalie  Kingston  is  taking  a  law 
I  course  at  night  school.  It's  not  in 
I  connection  with  film  contracts,  but  to 
I  better  handle  the  legal  affairs  of 
(estates  she  owns. 


Theater  Equipment  and  Management 


By   MICHAEL   L.   S1MUONS 


fc>  NEWSPAPER 
/"HLMDOM 


ALL  THE  NEWS 
ALL  THE  TIME 


OL.  XXXIX    No.  22 


Wednesday,  January  26,  1927 


Price  5  Cents 


Chaplin 


MAN  has  a  disagreement 
\  with  his  wife.  Certain 
^^"  newspapers,  always  with 
ieir  noses  to  the  ground — and 
mally  muddy  ground  at  that— 
bt  their  special  writers  busy, 
nagination  and  careless  pens 
ice  again  run  riot. 

There  are  two  sides  to  the 
haplin  situation,  exactly  as 
ere  are  two  sides  to  any  story, 
he  easiest  procedure  in  the 
orld  is  to  level  criticism.  Per- 
ips  the  next  in  line  of  least  re- 
stance  is  to  judge  too  hastily 
id  none  too  well. 

We  take  no  sides.  We  hold 
lat  Chaplin's  marital  troubles 
■e  his  own.  The  family  is  still 
sacred  institution  and  man  is 
ill  the  captain  of  his  own  af- 
ire It  is  unfortunate  perhaps 
lat  the  public  persists  in  pry- 
ig  too  closely  into  the  private 
ves  of  great  screen  personali- 
es.  After  all,  they  are  no  bet- 
:r,  no  worse  than  the  average 
lortal  anywhere. 

Fair  Play 

But  recognizing  the  fact  that  Chap- 
n's  personal  affairs  are  made  the 
ublic's  property,  it  is  not  amiss  at 
lis  juncture  to  recall  an  ancient  and 
onorable  doctrine  in  the  American 
:gal    structure    which    provides    that 

man  is  held  innocent  until  proven 
therwise.  If  every  difference  be- 
Areen  husband  and  wife  were  placed 
i  the  public  record  what  sort  of  a 
orld  would  this  be  anyhow?  Aside 
oni  the  fair-minded  consideration 
...ich  is  due  Chaplin,  the  man,  as  his 
ght,  exhibitors  should  not  lose  sight 
the  fact  that  Chaplin,  the  actor, 
Dntinues  to  be  a  commercial  asset 
pronounced   importance. 

Another  Service 

Elsewhere  on  this  page,  the  little 
Id  paper  today  launches  a  new  ser- 
ice.  It  deals  with  income  taxes. 
Tie  first  installments  are  not  so  far 
iway  now.  The  articles,  official,  con- 
ise  and  authoritative,  have  been  pre- 
ared  by  the  Government.  They 
lave  been  compiled  so  that  every- 
ody  can  grasp  the  salient  points, 
'he  service  is  presented  with  full  be- 
ef that  it  will  prove  of  value  to  in- 
ividuals    in    all    branches   of    the   in- 

ustry. 

K  ANN 


15,000  NEW  SEATS  TO 
BE  ADDED  IN  DETROIT 

11,000  Planned  Downtown 

with  Kunsky  House  to 

Add  4,000 

Detroit — Eleven  thousand  new 
seats  will  be  added  to  the.  downtown 
total  by  houses  under  construction 
or  planned.  This  will  give  Detroit 
a  total  of  34,107  seats  downtown. 
A  theater  on  West  Grand  Blvd.,  be- 
tween Second  and  Third  Aves.,  will 
swell  the  city's  total  by  4,000,  while  a 
number  of  neighborhood  houses  are 
planned.  Detroit  has  a  population  of 
around  1,500,000  and  a  floating  popu- 

(Continued    on    Page    7) 


U.A.  Gets  Studio  Site 

Hollywood  —  United.  Artists  has 
selected  Culver  City  as  the  site  for 
its  new  studio  which  is  to  represent 
an  initial  cost  of  $750,000,  according 
to  John  W.  Considine,  jr.,  produc- 
tion manager. 

A  16-acre  tract  of  land  has  been 
purchased  on  the  southeast  corner  ol 
(Continued    on    Page    7) 


"Blue"  Law  Poll 

Pawtucket,  R.  1.  ■ —  Through  the 
local  newspaper,  "The  Pawtucket 
Times,"  local  exhibitors  are  conduct- 
ing a  straw  vote  to  ascertain  public 
sentiment  on  the  Sunday  closing 
question.  This  is  the  only  commun- 
ity in  Rhode  Island  excluded  by  the 
(Continued    on    Page    7) 


Plans  Cooling  System 

Keith-Albee    is   considering   install 
ation   of  cooling  systems  in  its  prin 
cipal   theaters.     Estimates   have   been 
prepared.      It   is   understood  that   the 
plan    embraces   the    Palace   and    Hip- 
podrome  in   New   York. 


Stiller  to  Direct  Beery 

Hollywood — Mauritz  Stiller  will 
direct  Wallace  Beery's  next,  "Now 
We're  in  the  Air,"  for  Famous. 


Schrock  Leaves  Warners 

Los  Angeles — Warner  Bros,  have 
not  renewed  their  option  on  Ray- 
mond Schrock.  A  disagreement 
over  policy  led  to  severance  of  re- 
lations. 


Test  Admission  Law 

Whether  an  adult  not  the 
legal  guardian  of  children  un- 
der 16  may  take  them  into  a 
picture  theater  and  be  within 
their  constitutional  rights,  will 
be  determined  by  a  test  case 
which  will  be  heard  by  the 
Justices  of  Special  Sessions  on 
Feb.  4.  The  action  follows  re- 
ports to  District  Attorney  Ban- 
ton  to  the  effect  that  certain 
nouses  are  employing  people 
as  professional  "guardians"  in 
order  to  bring  children  in  un- 
der the  age  of  16. 

The  defendant  is  Salvatore 
Provenzanzo,  who  was  ar- 
rested Jan.  18  after  he  had  met 
six  children  under  16  years 
outside  the  Belmore,  2028 
Third  Ave.,  and  accompanied 
them. 


Your  Income  Tax 


This  is  the  first  of  a  series  of 
articles,  based  on  the  Revenue  Act 
of  1926  and  the  latest  regulations 
relating  to  the  income  tax.  The 
series  will  outline  to  taxpayers  the 
benefits  to  which  they  are  entitled 
under  the  existing  law. 


Income-tax  returns  are  required  of  every 
single  person  whose  net  income  for  the  tax- 
able year  1926  was  $1,500  or  more;  every 
married  person,  living  with  husband  or  wife, 
whose  net  income  was  $3,500  or  more,  and 
every  person,  single  or  married,  whose  gross 
(Continued    on    Page    7) 


Zanuck  Promoted  Again 

H  o  1  1  y  w  o  o  d — D  a  r  r  y  1  Francis 
Zanuck,  advanced  a  short  time  ago 
as  assistant  to  Jack  Warner,  has  been 
promoted  to  associate  executive  to 
Warner. 


Quimby  Joins  Roach 

Fred  C.  Quimby,  who  has  resigned  as 
short  subject  sales  manager  for  Fox, 
has  signed  a  five-year  contract  to 
handle  distribution  of  Hal  E.  Roach 
product  throughout  the  world.  He 
has  arrived  in  New  York  from  the 
Coast  and  will  sail  next  week  for 
Europe  on  a  two  or  three  months' 
trip  in  the  interests  of  Roach  produc- 
tions. Quimby  has  been  with  Fox 
for  the  past  two  years. 


M-G-M   Signs   Football  Star 

Culver  City — Johnny  Mack  Brown 
football  star,  has  been  signed  by  M.- 
G.-M.    on   a   long-term    contract. 


NORTHWEST  HAILS  NEW 
ARBITRATION  SPIRIT 

First  Meeting  Since  New 

Agreement  Marked  by 

Equity 

Minneapolis — Justice  and  fairness 
characterized  the  first  meeting  of  the 
arbitration  board,  following  resump- 
tion of  activity,  after  "walkout"  of 
Northwest  exhibitor  association  mem- 
bers. Twelve  disputes  of  the  85 
pending  were  settled  at  the  meeting 
and  three  others  partially  heard  and 
postponed  because  of  insufficient  evi- 
dence. The  sessions  were  marked 
by  a  changed  attitude,  it  is  declared, 
as  a  result  of  new  agreements  made 
in  a  conference  of  association  heads 
and  C.  C.  Pettijohn,  counsel  of  Film 
Boards  of  Trade. 

The  most  important  decision,  and 
(Continued    on    Page    2) 


Producing  Abroad 

London — International  production 
is  planned  by  F.  B.  C,  which  will 
produce  in  Russia,  Germany  and 
France.  In  England  the  company 
will  use  one  of  the  largest  studios  in 
the  country.  Russian  production 
will  be  centered  at  Moscow  and  Len- 
ingrad, with  international  cast  used. 
In  Germany  the  Straeken  studios  at 
Berlin  will  be  employed. 


Another  Repeal  Bill 

Albany,  N.  Y. — Scoring  censorship 
as  a  gesture  by  the  Miller  adminis- 
tration to  pacify  "long-eared  re- 
formers," Assemblyman  Frederick  L. 
Hackenburg  yesterday  introduced  a 
second    bill   to   abolish   censorship    in 

(Continued    o  i    Page    2) 


'Old  Irons ir  es'  Record 

Claiming  a  world's  record  for  at- 
tendance and  receipts  for  a  straight 
two-a-day  run  picture,  "Old  Iron- 
sides" last  night  celebrated  its  100th 
performance  at  the  Rivoli.  The  Riv- 
oli  has  a  larger  capacity  than  any 
(Continued    on    Page    2) 


Rubel,  Laemmle's  Assistant 

Hollywood — Beno  Rubel  has  been 
appointed  assistant  to  Carl  Laemmle. 
He  was  formerly  secretary  of  Stern 
Film    Corp. 


Burglars  Get  $1,000 

Oneida,  N.  Y. — Burglars  opened 
the  strong  box  at  the  Madison  and 
got  away  with  $1,000. 


Asher  Leaving  for  New  York 

Hollywood — E.  M.  Asher  leaves  to- 
day for  New  York.  He  will  see  Al 
Lewis  and  Sam  Harris  regarding  the 
screen  rights  to  "Private  Jones," 
play  by  Richard  Schayer. 

May   Buy   London  Theater 

London — Famous  is  understood  to 
be  negotiating  for  the  Capitol,  big 
theater  in  the  Haymarket.  The  Cap- 
itol has  been  a  legitimate  house. 
Famous  already  controls  the  Carle 
ton,  which  will  open  soon. 


a 

2 


THE 


* 


Wednesday,  January  26,  195 


■fwwwMsatiTHE'SI 

lit  NEWSPAPER 
f'FILMDOM  I 


Vol  XXXIX  No  22  Wednesday,  Jan  26, 1927  Price 5 Cents 


JOHN  W.  ALICOATE 


Publishei 


Published  daily  except  Saturday  and  holidays 
at  1650  Broadway,  New  York,  N.  Y.,  and 
copyright  (1927)  by  Wid's  Films  and  Film 
Folk,  Inc.  J.  W.  Alicoate,  President  and 
Treasurer;  Maurice  D.  Kann,  Editor;  Don 
aid  M.  Mersereau,  Business  and  Advertising 
Manager;  Ralph  VVilk,  Traveling  Represen 
tative.  Entered  as  second-class  matter  Ma) 
21,  1918,  at  the  post-office  at  New  York 
N.  Y.  under  the  act  of  March  3,  1879. 
Terms  (Postage  free)  United  States,  outside 
of  Greater  New  York,  $10.00  one  year;  6 
months,  $5.00;  3  mouthy  $3.00.  Foreign 
$15.00.  Subscribers  should  remit  with  order. 
Address  all  communications  to  THE  FILM 
DAILY,  1650  Broadway,  New  York,  N.  Y. 
Phone  Circle  4736 -4737-4738-4739.  Cable  ad 
dress:  Filmday,  New  York.  Hollywood. 
California — Harvey  E.  Gausman,  Ambassa 
dor  Hotel:  'Phone,  Drexel  7000  and  Wash 
ington  9794,  Loudon — Ernest  W.  Fredman 
The  Film  Renter,  58,  Great  Marlborough  St.. 
London,  W.  I.,  Paris — La  Cinematographic 
Francaise,    5,    Rue   Saulnier. 


Financial 


Sharp  breaks  marked  the  trend  of  prices 
in  film  issues  yesterday.  Universal  common 
being  a  leader  in  this  respect,  with  a  drop 
of  three  points  on  a  slight  turn-over.  Both 
Eastman  Kodak  and  Famous  common  also 
declined  over  two  points  though  both  did  an 
active  trade.  In  the  circumstances  Loew's, 
Inc.  was  outstanding  with  a  V%  gain  on  a 
sale   of   2,900    shares. 


Quotations 

High 

Low 

Close 

Sales 

Am.    Seat.    Vtc. .  . 

•   43^ 

43  Va, 

43« 

ion 

'Am.     Seat.     Pf d  .  . 

4354 

•Balabau    &    Katz . 

63  54 

*Bal.  &   Katz   Vtc. 

73J4 

Eastman    Kodak    .  . 

130!^ 

127  M 

127i4 

2.700 

Famous   Players    . . 

non 

108-4 

108  54 

7.0(1(1 

*Fam.    Play.    Pf d  .  . 

12' 

*Film    Inspect.     . . 

5'/, 

*First   Nat'l.   Pfd. 

98 

Fox      Film     "A" .  . 

67J4 

65 

65  Vt 

3,300 

Fox  Theaters  "A". 

21^ 

214*6 

21  4* 

100 

"Intern'l  Project.   . 

10% 

48 

47J4 

4744 

2,900 

Metro-Gold.    Pfd.    . 

25K 

25  K 

25  54 

100 

*M.   P.   Cap.   Corp. 

1254 

Pathe    Exch.    "A". 

38J4 

38  j-i 

3854 

166 

Paramount    B'way 

100^ 

10054 

10054 

5 

ttRoxy    "A"     .... 

30 

28  Vi 

ttRoxy    Units    ... 

nVi 

31J4 

ttRoxy   Common    . 

9 'A 

9 

Skouras    Bros.     .  .  . 

.    47 

47 

47 

.  >  >  • 

"Stan.    Co.    of    Am 

86 

Trans-Lux   Screen 

7>/? 

7  54 

754 

1,600 

*Univ.    Pict.   Pfd.. 

9854 

Universal  Pictures 

.    35 

35 

35 

200 

Warner     Pictures 

29yi 

27  54 

2754 

2.000 

Warner    Pict.    "A" 

39 

3754 

3754 

13,500 

*  Last    Prices    Quoted 

tBond 

Market 

**   Philadelphia    Marke't 

ft   Bid 

and    / 

Lsk 

When  you  think  of 

INSURANCE 

you  are  thinking  of 

S  T  E  B  B  I  N  S 

Specialists  in  Motion  Picture 

and  Theatrical  insurance  for 

the  past  fifteen  years 

Arthur  W.  Stebbins  &  Co.,  Inc. 
1540  Broadway  N.  Y.  C. 

Bryant  SM 


Do  You  Know 
9   = 


T'HAT  admission  returns 
in  the  motion  picture 
industry  for  the  year  1925 
reached  a  total  of  over 
$700,000,000  or  nearly  half 
the  total  capital  invested 
in  the  industry? 


Another  Repeal  Bill 

(Continued    from    Page    1) 

the  state.  The  first  bill  was  intro- 
duced by  Assemblyman  Louis  A. 
Cuvillier.  The  bills  are  similar,  the 
difference  being  that  the  Cuvillier 
measure  charges  the  comptroller  with 
the  task  of  winding  up  the  affairs 
of  the  commission  while  Hacken- 
burg's  measure  vests  the  task  with 
the  secretary  of  state.  Repeal  of  cen- 
sorship has  been  urged  each  year  by 
Gov.  Smith  since  192,?.  Hagenburg 
said: 

"The  governor  has  seen  fit  to  recommend 
the  abolition  of  this  useless  function  of  state 
government  and  I  am  reintroducing  a  bill 
drafted  to  conform  to  the  reorganized  system 
of  government  to  accomplish  this  purpose," 
Assemblyman  Hackenburg  declared  in  dis- 
cussing his  bill.  "The  motion  picture  cen- 
sorship measure  is  one  of  the  'blue'  laws 
enacted  by  the  Miller  administration  as  a 
gesture  to  pacify  the  'long-eared  reformers." 
Since  its  enactment  it  has  served  no  practi- 
cal purpose  other  than  to  create  jobs.  Instead 
of  establishing  standards  of  morality,  its  prac- 
tical work  actually  established  a  standard  of 
immorality  which,  save  for  the  good  sense  and 
judgment  of  the  producers  of  the  silent  drama, 
might  have  worked  out  harmfully  to  the  pub- 
tic.  By  rule  and  regulation,  the  commission 
has  held  just  how  naughty  a  picture  may  be 
and    still    be   nice." 


Magnus   Film   Gets  Judgment 

City  Court  Justice  Keller  struck 
out  the  answer  of  the  Select  Pictures 
Sales  "Co.,  Inc.,  in  a  suit  of  the  Mag- 
nus Film  Sales  Corp.  for  breach  of 
contract,  and  directed  judgment  for 
the  plaintiff  for  $3,000.  The  plaintiff 
alleged  that  the  money  was  deposited 
with  the  defendant  under  an  agree- 
ment for  the  delivery  of  films  to  be 
distributed  in  South  America  and  that 
the   defendant   failed   to  deliver   films. 


Fox  Releases  Gladys  McConnell 
Hollywood — Fox  has  released 
Gladys  McConnell,  Wampas  baby 
star,  from  a  long-term  contract  after 
one  year,  at  her  request.  She  will 
free-lance. 


Northwest  Hails  New 
Arbitration  Spirit 

{Continued  from  Page  1) 
one  which  is  regarded  as  establish- 
ing a  precedent  was  the  ruling  in  the 
case  of  P.  D.  C.  versus  L.  R.  Camp- 
ion, Capitol,  Chatfield,  Minn.  The 
distributor  brought  action  to  force 
fulfillment  of  contract.  Notice  of  ac- 
ceptance was  mailed  Campion  on  the 
same  day  he  mailed  notice  of  with- 
drawal of  his  application,  it  was  tes- 
tified. The  board  held  that  the  with- 
drawal was  mailed  earlier  in  the  day. 
so  declared  the  application  cancelled 
In  another  case,  where  it  was 
shown  an  exhibitor  had  violated  con- 
tracts the  board  refused  to  force  him 
to  play  all  the  pictures  involved,  con 
tending  such  a  decision  would  put  tin 
exhibitor  out  of  business,  but  instead 
asked  distributors  to  allocate  pla; 
dates  on  the  contracts. 


Detroit   Untroubled 
Detroit — Arbitration,    resumed    fol- 
lowing adoption  of  new  rules  of  pro- 
cedure,    is     functioning     smoothly     in 
this   territory. 

K.    C.    Differences    Settled 

Kansas  City — Differences  between 
exhibitors  and  distributors  in  connec- 
tion with  arbitration  procedure  have 
been  ironed  out.  Exhibitor  board 
members,  who  withdrew  from  arbi- 
tration, pending  enforcement  of  de- 
cisions against  distributors,  again 
are  arbitrating.  T.  J.  Flynn,  Hays 
office  representative,  aided  in  settling 
the  differences. 


Evans  in  Gov't   Post 

Washington  Bureau  of  THE  FILM  DAILY 
Washington — Appointment  of  Ray- 
mond Evans  as  chief  of  the  Office  of 
Motion  Pictures  of  the  Dept.  of  Agri- 
culture is  announced  by  C.  W.  War- 
burton,  director  of  extension  work, 
to  succeed  F.  W.  Perkins,  resigned. 
Evans,  for  years  engaged  in  news- 
paper work  in  the  Middle  West,  has 
been  connected  with  the  department 
since  1914  and  since  1922  has  been 
with  the  motion  picture  division  as  a 
writer  of  the  scenarios  from  which 
the    department's    pictures    are   made. 


The   finishing   touch   of   refinement    on 

an   elaborate   production    is   the 

handcoloring  by 


/<7mc/\ 


The  Perfect  Handcoloring  of  Film 
528   Riverside   Drive  .Telephone 

New  York  Morningside   1776 


Chromos  Trading  Company 

1123    BROADWAY 

^OT  only  do  we  finance  motion  picture  en- 
terprises, but  we  also  make  loans  on  mort- 
gages and  against  rental  assignments. 

Terms  Always  Reasonable 


Suite  1207-8 


'Phone  Watkins  4522 


'Old  Ironsides'  Recoru 

i<  onfimted    from   Page    1) 
theater   yet    turned    over   to   a   two-i| 
day   run    picture. 

Including      last       Saturday      nigl  I 
"Old    Ironsides"    played   97   perforn 
ances  at  the  Rivoli  to  a  total  paid  a< 
mission   of    119,299   patrons,   to   grosl 
receipts     amounting     to     $131,775.4!| 
which  does  not  include  war  tax.  Higf 
mark  of  the  run  was  established  du 
ing    holiday    week,    which    is    claimel 
to   have    set   a   world's   record   at   thl| 
house. 


MabelNormand 

SHOULD  MEN  WALKH0ME?  I 


HAL  ROACH 

presents 


ton  Hale 


This  is  a  "Cornerblock"  cut  turnisbec 
t  REE  for  all  Pathecomedies  at  youi 
Exchange. 

t   »ii»h«w»»»»ii»ii»i»   |n»i»i»i»n   m  m  »■«»  ••--•■••  ■•■ 

John  D.Tippett,  Inc. 

Raw  Stock 

Negative  and  Positive 

All  Colors 


1540  Broadway  6040  Sunset  Blvd. 

New  York  City  Hollywood,  Calif. 


The  largest,  most 
comfortable  and  con- 
venient projection 
rooms  in  New  York 


Have  your  pictures  screened 
in  the  best-equipped  projec- 
tion rooms.  No  overtime 
charge  for  projections  at  night 
to  our  regular  customers. 


OUR  PRICES  ARE  AS  LOW  AS     » 

THE  LOWEST— 
OUR  SERVICE  THE  HIGHEST 


Your  filirts  called  for  and 
returned  without  charge. 

SIMPLEX 
PROJECTION  ROOMS 

220  West  42nd  Street,  N.  Y.  C. 


Wisconsin   3770 


e  GENERAL"  Captures  - 


.»:"» „ 


ROCHESTER 

NEW  YORK 

i 

Eastman:  "Kept  audi- 
ences laughing  all  the0 
/ay  through." 

Rochester  Evening  Journal 


Oil! 


JOSEPH  M.SCHENCK 


presents 


Opens  at 

lPITOL 

NEW  YORK 

tuary  29th 


DENVER 

COLORADO 

Wire:  "General  opened 
America  Theatre  Best 
Business  This  Theatre  In 
Two  Years  Stop  Picture 
Warmly  Received  Patrons 
Claim  Keatons  Best  Stop 
Looks  Like  Record 
Breaking  Week*" 


PORTLAND 


•    . . 


HflDHHBHBHBIHBIBH^HH 


OREGON 


Majestic:  "Opened  to 
capacity  and  looks  like 
four  weeks  run." 

Variety 


'-  iici MHI  I.  j..^.^l'J. 


fttiftef 


i  • 


In  His 


Greatest  Laugh 
Spectacle 


ii 


^GENERAL 


HIS  FIRST  UNITED  ARTISTS  PICTUR 


n 


lows  awaa mum 


II 


vm  l V  FEBRUARY  14,1927. 


Harvey  tries  to  comfort  Honey  who  has  bee,, 
beaten  by  a  masked  minuter. 


LOVES 


Don  KemUll  assures  Jane  that  she  is  the  only 


his  life. 


beaten  by  a  masked  ^ggmm  ■»  ^_    — .  ^f^ 

GREATEST  MISTAKE 

Start  This  Thrilling  Story  in 

Liberty-  OutToday 

By  Frederic  Arnold  Rummer 
This  Story  Appears  On  the  Screen  as 

J (paramount future 

Directed  by  Edward  Sutherland 

with  Evelyn  Brent,  William  Powell, 
James  Hall  and  Josephine  Dunn 

of  "Love's  Greatest  Mistake"  will  be  a,  the  Paramount.    February  n 


I 


The  first  screen  appearance 


j«Hm.,"  McNeill— the  trials  and 

THIS  is  the  amazing  story  of    Honey     mc™ 
triumphs  of  a  beautiful  girl.  ..,._. 

Coming  from  a  small  town  to  ^*£5£a&** 

is  the  tool  of  a  black-mailer. 

Then  comes  a  shocking  e*pose_«hc  papers  are  crucifying  her 

and  the  man  who  befriended  her. 

,      -Mr.nfv"!  The  small  town  Cinderella 


PABAMOUN  TS  EXPIOITATION  ACE » 


una,  -  and  take  advantage  of  this 
WOW  $100,000  NewspapeManu^ign 


These  Leading  Newspapers  Carry 
"Love's  Greatest  Mistake"  Ads 


Birmingham  Age  Herald 

Los  Angeles  Times 

San  Francisco  Examiner 

Oakland  Tribune 

Denver  Post 

Hartford  Times 

Washington  Post 

Jacksonville  Times  Union 

Atlanta  Constitution 

Chicago  American 

Chicago  Tribune 

Peoria  Journal  Transcript 

Indianapolis  News 

Des  Moines  Register  &  Tribune 

Louisville  Herald  Post 

New  Orleans  Times  Picayune 

Portland  (Me.)  Express  &  Press 

Herald 
Baltimore  Sun 
Boston  Post 
Detroit  News 
Grand  Rapids  Press 
Duluth  Herald 
Minneapolis  Star 
Minneapolis  Journal 
St.  Paul  Despatch  &  Pioneer  Press 
Kansas  City  Star  Times 
St.  Joseph  Gazette 
St.  Louis  Post  Dispatch 


Buffalo  News 

Rochester  Times  Union 

New  York  News 

New  York  Times 

Cincinnati  Times  Star 

Columbus  Citizen 

Cleveland  Press 

Toledo  Blade 

Oklahoma  City  Oklahoma  &  Times 

Portland  (Ore.)  Oregonian 

Philadelphia  Bulletin 

Pittsburgh  Press 

Providence  Journal  Bulletin 

Memphis  Press  Scimitar 

Nashville  Tennessean 

Salt  Lake  City  Tribune 

Dallas  Times  Herald 

Houston  Post  Despatch 

Norfolk  Ledger  Despatch 

Richmond  News  Leader 

Seattle  Post  Intelligencer 

Spokane  Chronicle 

Milwaukee  Journal 

Montreal  Star 

Toronto  Star 

New  Haven  Register 

San  Antonio  Express 

Omaha  World  Herald 

Newark  News 


Note  the  line  in  the  reproduction  of  the  newspaper  ad  {on  the  page  opposite)  tying  up  with  the  first' 
run  house  playing  the  picture.    The  ad  in  each  of  the  above  newspapers  will  carry  similar  tie-up. 


One  of  Qaramounts  (perfect  39  / 


(    Wednesday,  January  26,  192 


WHAT'S    GOING    ON 

AND   WHO'S   WHO 

PROM    STUDIO    STAGES 

' ROUND    NEW    YORK 


Eastern  Studios 


A  -WEEKLY  DIGEST 
OF  SNAPPY  ITEMS 
COVERING  EASTERN 
PICTURE    PRODUCTION. 


The  Week's  Headlines 


Developments  0>  °Vv* 


Film  Daily  Offers  Nev 
Film  Board  Servic 


fCtnUnvtd    from    Pagt    J) 
idoal>.   I,:    Erncreaa  aoM  to    Bruce  M 
"    tr   D    J.    Larta. 

la:   Paramount  aoW  It  M-    •»— a- 
**    Proaka, 
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READER 


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And  That's  That 


__       By  F///L  JW.   JMZ.  Y  'i 

■  ijlUGENIE  GILBERT  is  relishing 
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Nalalir  Kingston  is  taking  a  law 
I  course  at  night  school.  It's  not  in 
I  connection  with  film  contracts,  but  to 
[better  handle  the  legal  affairs  of 
I  estates  she  owns. 


S^Lffil 


Theater  Equipment  and  Management 


By    MICHAEL    L.    SIMUONS 


THE 


Wednesday,  January  26,  1927 


-3&*\ 


■M 


DAILY 


DAILY  TIPS  WHICH  M£AN  D0UABS  FOB  SHOWMEN 


"Bardelys  the  Magnificent" 
(M-G-M) 

Secured  the  use  of  two  store  will- 
ows, one  in  Champaign  and  one  in 
Irbana.  These  windows  were  dress- 
d  with  special  displays  of  swords, 
ueling     masks,     foils,     gloves,     etc., 

hich  were  obtained  from  the  Uni- 
ersity  and  one  of  the  professor's 
tudios.  Explanatory  displays  cards 
,ere  made  for  the  various  articles 
nd  notations  of  the  date  of  the  show- 
ig  at  the  theater. — A.  N.  Gonsior, 
'irginia.   Champaign,   111. 


"Men  of  Steel" 
(First  NatT) 

A  novelty  was  distributed  along  the 
lain  streets  the  day  before  the  open- 
lg  date  in  the  shape  of  a  small  en- 
elope  which  bore  the  superscription: 
This  envelope  contains  one  genuine 
teel  coat-hanger."  Upon  being  openec' 
le  "coat-hanger"  was  found  to  be 
ne  honest-to-goodness  nail.  The 
nvelope  also  contained  an  announce- 
lent  of  the  steel  special.  About 
,500  envelopes  were  distributed.  This 
ovelty  is  inexpensive  and  exceed- 
igly  effective. — Kentucky,  Lexing- 
>n,  Ky. 


Austrian  Firm  Fails 

'ashington  Bureau  of  THE  FILM  HAIL)' 
Washington — Apollo  Film  A.  G. 
f  Vienna  has  gone  into  the  hands 
f  a  receiver  as  a  result  of  difficulties 
'ncountered  through  the  recent  fail- 
re  of  the  Zentralbank  der  Deutschen 
parkassen,  according  to  the  Dept. 
f  Commerce.  Apollo  specialized  in 
ierman  and  Austrian  films,  but  also 
andled  American  pictures.  The  com- 
any  was  formed  in  1916  and  reor- 
anized  as  a  stock  company  shortly 
fter  the  war  under  the  patronage 
If  the  Industrie  und  Handelsbank. 
issets  of  the  local  company  total 
97,116  schillings  while  its  liabilities 
Dtal   616,347   schillings. 


Henle  Forms  Newspaper  Syndicate 
Maurice  Henle,  in  charge  of  out- 
f-town  newspaper  and  syndicate 
ublicity  for  Famous,  has  resigned 
ffective  Feb.  1,  and  formed  the  Hen- 
:  Newspaper  Syndicate,  with  offices 
k  55   W.  42nd  St. 


U.A.  Gets  Studio  Site 

(Continued  from  Page   1 ) 
efferson    Blvd.    and    Overland    Ave., 
nd   construction   is   to   be    started   at 
nee. 
The  new  studio  will  be  an  auxiliary 
lant    to    the    present    United    Artists 
tudio    at    7200   Santa    Monica    Blvd., 
/hich  is  just  being  finished  at  a  re- 
orted  cost  of  $1,000,000.     Its  comple- 
on   will   double   the   company's   pro- 
ucing    capacity,    it    is    stated. 
Work    starts    immediately    on    final 
ts  for  "Camille"   and   "The   Dove." 


Pola   Negri's   Next 

Los  Angeles  —  "The  Woman  on 
rial"  will  be  Pola  Negri's  next  for 
amous. 


Equipment  Notes 


Billmarjac  Co.  Incorporates 

The    Billmarjac    Co..    Inc.,   received 

charter    under    the    laws    of    New 

rsey    to   engage    in   the    business   of 

mnufacturing  seat  indicators  and  al- 

>    to    produce    motion    pictures,    and 

audeville     sketches     in     New     York 

State.       The     firm     is     capitalized     at 

$300,000.   The  manufacture  of  seat  in- 

'"-ators     will     occupy     the     concern's 

>r<'me  attention,  these  to  be  operated 

electrically    and    by    other    factors    as 

developments    warrant.      They    func- 

'ion    in    locating    vacant    or    occupied 

seats  in  motion  picture  theaters  while 

'he    house    is   dark.      The    New    York 

office  is  at  55  West  42nd  Street.     W. 

King  is  president. 


Kuhn    Gets    Loew    Contract 

Loir's  Kuhn  Studios  is  doing  the 
interior  decorating  of  Lowe's  Grand, 
under  construction  at  Fordham  Rd. 
and  Jerome  Ave.,  the  Bronx.  The 
firm  also  is  supplying  all  curtains, 
draperies   and    wall   coverings. 


15,000  New  Seats  To 
Be  Added  In  Detroit 

(Continued   from  Page   1) 
lation  of  200,000  daily,  of  which  about 
one-sixth  artects  downtown  houses. 

At  present,  there  are  11  houses  in 
operation  downtown  with  a  combined 
capacity  of  23,107.  These  are,  with 
their  capacities:  Michigan,  4,000; 
State,  3.000;  Capitol,  3,448;  Madison, 
1,971;  Adams,  1,770;  Broadway 
Strand,  1,496;  Fox  Washington,  1,- 
798;  Miles,  1,703;  Palace,  No.  1,  1,- 
349;  Columbia,  1,006;  Colonial,  1,566. 

Under  construction  are  the  New 
Oriental,  4,000  seats;  new  Fox  thea- 
ter, 5,000,  while  United  Artists  is 
completing  plans  for  a  2,000  seat 
house. 

Kunsky-Balaban  &  Katz,  Publix 
ally,  operates  the  Michigan,  State, 
Capitol,  Adams  and  Madison.  The 
firm  has  just  announced  plans  for  a 
4,000-seat  house  on  West  Grand 
Blvd.,  which  is  to  be  part  of  a  $35,- 
U00.000  building  project. 


A    Little 

from    "Lots" 


By  RALPH  WILK 


Your  Income  Tax 

(.Continued    from    Page    1) 

income  was  $5,000  or  more,  regardless  of 
net    income. 

If  the  combined  net  income  of  husband 
and  wife  was  $3,500  or  more,  or  their  com- 
[lined  gross  income  was  $5,000  or  more,  the 
income  of  each  must  lie  reported  on  a  single 
joint  return  or  on  separate  returns  showing 
the  income  of  each.  If  a  wife  does  not  file 
a  separate  return  or  join  with  her  husband  in 
a  joint  return,  the  husband  is  required  to 
include  in  his  return  all  income  received  by 
the  wife  in  payment  of  wages  or  salary,  or 
from  the  sale  of  products  of  her  labor.  In 
the  returns  of  married  persons  must  be  in- 
cluded also  the  income  of  dependent  minor 
children. 

Net  income,  upon  which  the  tax  is  assessed, 
is  gross  income  less  certain  specified  deduc 
tions  for  business  expenses,  losses,  bad  debts, 
taxes,    contributions,    etc. 

The  return  for  the  calendar  year  192fi 
must  be  filed  with  the  collector  of  internal 
revenue  for  the  district  in  which  the  tax- 
payer has  his  legal  residence  or  principal 
place  of  business,  on  or  before  Mar.  15. 
The  tax  may  be  paid  in  full  at  the  time  of 
filing  the  return,  or  in  four  equal  install- 
ments due  on  or  before  Mar.  15,  June  15 
Sept.    15,   and    Dec.    15,    1927. 


"Blue"  Law  Poll     . 

(Continued   from  Page    1) 

law  legalizing  Sunday  shows  and 
passed  at  the  1926  session  of  the 
Legislature. 

Residents  of  the  city  were  invited 
(hrough  an  advertisement  to  register 
their  opinion  on  the  matter,  the  re- 
sults to  be  made  public  next  week. 
Clubs  and  church  societies  are  al- 
lowed to  run  Sunday  shows  but  the 
theaters  are  not.  It  is  understood 
that  Isaac  Gill,  called  the  "boss"  of 
Pawtucket,  excluded  the  city  from 
Sunday  shows  to  meet  the  demands 
of  clergymen,  some  of  whom  have 
since  gone  on  record  as  favoring 
Sabbath    entertainment. 


Change    "Temptress"    Locale 

Hollywood — Prints  of  "The  Temp- 
tress" shown  in  London  now  do  not 
have  Argentina  as  a  locale  but  in- 
stead a  fictitious  South  American 
state  called  Paragana.  The  change 
was  effected  at  the  request  of  Argen- 
tine officials  who  claimed  the  film 
cast  aspersions  upon  their  country, 
says  a  dispatch  to  "The  New  York 
Times." 


TEN  years  ago,  William  K.  How- 
ard was  secretary  of  a  committee 
of  Minneapolis  exchangemen.  Today, 
he  is  one  of  the  leading  directors  on 
the  Coast. 

*  *         * 

Last  Wednesday,  Robert  An- 
drews, a  graduate  of  the  Paramount 
School,  who  had  decided  to  drop 
acting:;  'was  named  an  assistant  di- 
rector. On  Thursday,  he  was  chosen 
for  a  role  in  "Rubber  Heels",  and 
is  now  facing  the  camera,  instead 
of  being  behind  it. 

*  *         * 

Arthur  Cozine,  the  beret 
wearer,  who  introduced  the 
French  headgear  at  the  Para- 
mount Long  Island  studio,  is 
now  trying  to  introduce  ski- 
ing to  the  directors.  Arthur 
is  the  studio  location  mana- 
ger and  is  anxious  to  have 
Gregory  LaCava  and  Mal- 
colm St.  Clair  wear  skis  on 
the  Cozine  hill  at  Rhinebeck, 
N.    Y. 

*  *        * 

It's  a  case  of  "on  again,  off 
again,  gone  again,"  with  Ar- 
mand  Cortes.  In  "The  Music 
Master"  he  wore  a  mustache, 
but  it  had  to  come  off  for 
"Cabaret."  Armand,  who  is 
now  in  "Rubber  Heels,"  is 
wondering  what  his  next  hir- 
sute adornment  will  be. 

*  *         * 

A  familiar,  business-like  figure 
will  be  missing  around  the  Coast 
studios,  due  to  the  death  of  Hugh 
Jeffrey,  the  casting  agent.  Before 
entering  business,  he  had  done  some 
screen  acting,  and  a  few  years  ago 
he  acted  in  "The  Monster,"  to  ac- 
commodate his  friend,  Roland  West. 

Exhibitor   Made   Justice 

Saratoga  Springs,  N.  Y. — Irving  I. 
Goldsmith,  owner  of  the  Palace,  has 
been  appointed  a  Supreme  Court 
lustice. 


CHARLIE  MURRAY 


AND 


CHESTER  CON  KLIN 

in  ASHER -SMALL' ROGER'S 


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f*  NEWSPAPER 
ff/'FILMDOM 


ALL  THE  NEWS 
ALL  THE  TIME 


VOL.  XXXIX     No.  23 


Thursday,  January  27,   1927 


Price  5  Cents 


Lloyd 


YOU  don't  get  them  often. 
Therefore    when    a    Lloyd 
comes  along,  it's  sufficient 
eason  to  note  the  event.     And, 
Dn    this    occasion,    it    is    a    gala 
;vent. 

"The  Kid  Brother"  has  hit 
Broadway.  The  smack  with 
vhich  it  has  landed  is  a  resound- 
ng  one.  It  takes  a  picture  to 
)ile  them  in  at  a  Broadway  the- 
iter  at  1 1  o'clock  in  the  morn- 
ng.  And  yet  this  describes  the 
Situation  which  prevailed  at  the 
Rialto  yesterday.  There  were 
itandees  in  the  orchestra  at  that 
:erie  hour  of  day  when  the  tem- 
>erature  was  flirting  in  the 
leighborhood  of  zero. 

Gags  Unequalled 

Harold's  got  a  splendid  box-office 
ittraction.  "The  Kid  Brother"  makes 
ip  for  some  of  the  disappointment 
aused  by  "For  Heaven's  Sake."  The 
atest  release  is  by  far  a  better  com- 
dy.  In  Rags — and  Lloyd  always  has 
oads  of  funny,  original  ideas — his 
lewest  is  rich.  They  might  be 
numerated  at  length,  but  it  would 
ake  a  good  deal  of  space  to  even 
utline  them. 

Getting    off    to    a    somewhat    slow 

tart,  the  picture  builds  until  toward 

he  close  when  Harold  and  his  husky 

omedy   foil  are   slugging  each  other 

11  over  the  derelict  boat,  the   laughs 

pme  often  and  heartily.     Someone  in 

te  Lloyd  organization  developed  the 

ea     of    making     a    clever     monkey 

amp  around  the  boat  wearing  a  pair 

:  shoes  as  a  ruse  to  deceive  the  vil- 

in     while     Harold    plans    dastardly 

fear  end  attacks.     It's   a  very  funny 

ituation   and   is   played   for   all   it   is 

forth.      Not   too   much,   but   enough 

f  this   sequence   to   get   a  maximum 

l  values. 

Well? 


BAN  ON  FILMS  LATEST 
MOVE  IN  BRITISH  ROW 

Action  is  Protest  Against 

Famous  Acquisitions  at 

Birmingham 

By   ERNEST    W.   FREDMAN 
Editor,    "The  Film   Renter" 

Birmingham.  Eng. — Exhibitors  of 
the  Midlands  district  are  banning  Fa- 
mous as  a  protest  against  the  acqui- 
sition of  the  Scala  and  Futurist,  in 
what  they  feel  is  the  first  move  of  a 
theater-acquisition  campaign  through- 
out Great  Britain,  it  is  declared.  The 
reported  action  was  taken  at  the 
mass-meeting,  held  to  protest  against 
Famous'  action. 

The  meeting  was  a  closed  affair  and 
no  statement  was  issued  announcing 
what  action  had  been  taken.  How- 
ever, it  is  understood  that  a  reso- 
lution was  passed  pledging  exhibitors 
present  "to  book  films  only  from  pro- 
ducers or  renters  who  do  not  enter 
into  competition  with  them  as  ex- 
hibitors." 


M-G-M  Buys  Miracle 

"The  Miracle"  has  been  pur- 
chased by  M-G-M  from  Joseph 
Menchen  for  Lillian  G^sh, 
Menchen  announced  yesterday. 
Max  Reinhardt  may  supervise 
the  production.  Meanwhile,  it  is 
reported  that  Reinhardt  has 
been  signed  by  United  Artists. 


ATTACK  OF  GOVERNMENT 
ON  FAMOUS  SWITCHED 


Censorship  Scored 

Albany,  N.  Y. — Censorship  was 
scored  in  the  senate  yesterday  by 
Senator  James  L.  Whitley,  who  de- 
nounced the  proposed  bill  introduced 
by  Senator  Greenburg  to  extend  re- 
gulations   to    include    drama. 

Voicing  his  opposition  to  all  forms 
of  censorship,  Whitley  declared  that 
(Continued    on    Page    3) 


Commission's  New  Charge 

Intent  to  Monopolize 

Industry 

Washington- — Attack  of  the  Gov- 
ernment on  Famous  Players  has  been 
switched  from  monopoly  to  intent  to 
monopolize  in  final  arguments  begun 
yesterday  before  the  Federal  Trade 
Commission.  M.  A.  Morrison,  at- 
torney for  the  commission,  based  his 
attack  on  exclusive  contracts  alleged 
to  have  been  demanded  by  the  com- 
pany which  he  said  tended  to  lessen 
competition. 

Morrison  spent  considerable  time 
reviewing  the  case  for  the  benefit  of 
(.Continued    on    Page    3) 


COMMITTEE  TO  ADJUST 
DISPUTES  ft  NAMED 

Scope  Called  Largest  Ever 

Given  to  Industrial 

Arbitrators 

With  Guy  W.  Currier,  one  of  the 
owners  of  F.  B.  O.,  and  William  F. 
Canavan,  head  of  the  International 
Alliance  of  Stage  Employes  and  M. 
P.  Operators,  as  chairmen,  com- 
mittees representing  respectively  pro- 
ducers and  Coast  studio  unions,  have 
been  formed.  Will  H.  Hays  was  in- 
strumental in  their  formation  under 
an  agreement  which  forestalled  the 
threatened  strike  of  employes  last 
December.  At  that  time,  the  unions 
demanded  that  a  closed  shop  system 
be  adopted 

Frank    Caruthers    of   Los    Angeles, 

(Continued    on    Page    3) 


Naked  Truth  Plans  Up 

A  complete  outline  ot  plans  fo^ 
this  year's  Naked  Truth  dinner,  which 
will  be  held  at  the  Astor  April  2, 
will  be  presented  at  today's  meeting. 


Warner  Claim  Records  J 

Warner  Bros,  claims  two  won  d 
records  for  100  performances  on  two- 
a-day  runs,  disputing  the  claim  made 
for  "Old  Ironsides."  "The  Better 
'Ole,"  with  a  gross  for  98  perform- 
ances    of     $241,898,     at     the     Colony 

(Continued    on    Page    2) 


New  Bill  in  Quebec 

Montreal — Vesting  of  legal  juris- 
diction over  all  features  of  the  in- 
dustry throughout  the  province  in 
a  permanent  commission  is  proposed 
in  a  bill  introduced  in  the  legislature 
by  E.  W.  Sayer.  The  bill  is  a  direct 
result  of  the  Laurier  Palace  disaster. 

The  measure  calls  for  abolishment 
of  the  Quebec  censor  board  as  the 
(Continued    on    Page    2) 


Al   Aronson   Here 

Al  Aronson,  general  representative 
for  M-G-M  in  Central  Europe,  is 
in   New  York. 


This  is  Louis  B.  Mayer  talking, 
ia  the  Los  Angeles  Times: 

We  need  some  place  for  the  motion 
picture  people  to  gather.  Other  indus- 
tries have  their  own  organizations,  why 
not  we?  The  club,  as  we  plan  it,  would 
be  educational  as  well  as  social  and 
would  be  operated  somewhat  along  the 
same  lines  as  the  Steele  Institute.  At 
present  we  have  to  go  to  hotels  for  big 
gatherings.  Of  course,  the  idea  has  only 
been  discussed  so  far  and  no  direct  ac- 
tion taken  as  yet,  but  I,  for  one,  would 
welcome   it  ? 

All  of  which  concerns  a  proposed 
ubhouse  for  the  West  Coast?  But 
hat  about  New  York?  When  and 
y  whom  is  the  idea  to  be  launched 
ere? 

KANN 


Eaton  in   New  York 

George    Eaton,    director   of    British 
National    Pictures,    Ltd.,    is    in    New 
York  conferring  with   M.  A.   Schles 
inger  regarding  the  company's  plans 


Your  Income  Tax 


Sills  to  Talk 

Milton  Sills  has  been  added  to  the 
roster  of  speakers  who  will  discuss 
motion  pictures  before  the  Harvard 
Business  School  beginning  March  15. 
This  is  the  new  course  arranged  by 
Joseph   P.   Kennedy. 


Lichtman  Back 

Al  Lichtman,  general  sales  man- 
ager for  United  Artists  and  membei 
of  the  executive  operating  committee, 
returned  to  New  York  yesterday 
from  the  Coast  where  he  had  con- 
ferred with  Joseph  M.  Schenck 
regarding  United  Artists'  plans  for 
next  year.  He  made  several  stops  in 
the  South  en  route  East. 


This  is  the  second  of  a  series  oj 
articles,  based  on  the  Revenue  Act 
of  1926  and  the  latest  regulations 
relating  to  the  income  tax.  The 
series  will  outline  to  taxpayers  the 
benefits  to  which  they  are  entitled 
under  the   existing   law. 


Garrett  Arrives 

Sydney  Garrett  of  the  Inter-Globe 
Export  Co.  is  in  New  York  from 
London.    Here  for  about  three  weeks. 


Persons  whose  net  income  for  1926  was 
derived  chiefly  from  salaries  or  wages  and 
was  not  in  excess  of  $5,000  should  make  their 
income-tax    returns    on    Form     1040A. 

Persons  whose  net  income  was  derived  from 
(Continued    on    Page    2) 


Loew   Sailing 

Arthur  M.  Loew  sails  on  the  Pan- 
American  for  South  America  Satur- 
day. He  will  be  gone  three  months 
on  a  general  tour  of  inspection  of 
M-G-M's  interests  in  Brazil  and  the 
Argentine. 


Seeking  Barrymore  Story 

B.  F.  Zeidman  is  in  New  York 
with  a  print  of  John  Barrymore's 
"The  Beloved  Rogue".  At  the  Al- 
gonquin. He  will  select  the  star's 
next    story    for    United    Artists. 


Asher  Arriving  Tomorrow 

E.  M.  Asher  arrives  in  New  York 
tomorrow  to  buy  story  material  for 
future  Asher,  Small  and  Rogers  pro- 
ductions. 


Not  For  Road  Shows 

Neither  "The  Beloved  Rogue,"  nor 
"Resurrection"  will  be  road-showed, 
it  was  announced  yesterday  by  United 
Artists. 


THE 


DAILY 


Thursday,  January  27,   1927 


lie  NEWSPAPER 

-/filmdom 


MXXXIX  No.23    Thursday,  lan.27.  1927    Price  5  Cents 


JOHN  W.  ALICOATE 


Publisher 


Published    daily   except    Saturday   and   holidays 
at     1050    Uroadway,    New    York.    N.     V.,    and 
copyright    (1927)    by    Wid's    Films    and    Film 
Folk,     Inc.      J.     W.     Alicoate,     President    and 
Treasurer;    Maurice    L>.    Kami,    Editor;    Don 
aid    M.    Mersereau,    Business    and    Advertising 
Manager;     Ralph     Wilk,    Traveling    Represen- 
tative.     Entered    as    second-class    matter    Ma> 
21,     1918,     at     the     post  office     at     New     York. 
N.     Y.     under     the     act     of     March     3,     1879 
Terms    (Postage   free)    United   States,   outside 
of     (ireater    New     York,    $10.01)    one    year;    0 
months,     $5.00;     3     months.     $3.00.       Foreign 
$15,00       Subscribers   should    remit    with   order 
Address    all    communications    to    THE    FILM 
DAILY,    1650    Broadway,    New    York.    N.    Y. 
Phone    Circle  4736-4737-4738-4739.      Cable   ad 
dress:      Filmday,      New      York.         Hollywood. 
California — Harvey     E.     Gausman,     Ambassa- 
dor   Hotel:    'Phone,    Drexel    70(10    anil    Wash 
ington     9794,     London — Ernest    W.     Fredman. 
The   Film   Renter,   58,   Great   Marlborough   St.. 
London.     W.     L,     Paris — La     Cinematographie 
Praticnise,   5.    Rue   Saulnier. 


Nine  Years  Ago  Today 


in 


The  Film  Daily 


A  campaign  was  started  by 
the  San  Francisco  Chamber  of 
Commerce  to  induce  the  stu- 
dios in  Hollywood  to  locate 
there. 

Several  other  cities  have 
been  trying  the  same  thing 
ever  since.  But  there  is  only 
one  Hollywood. 


Financial 


Loew's,  Inc.,  had  the  most  interesting  day 
of  all  the  film  issues,  turning  over  27,200 
shares  at  a  rise  of  1-5-6.  Warner  Pictures 
"A"  also  experienced  a  gain  of  a  point  and 
a  fraction  when  12.500  shares  changed  hands. 
All  told,  there  was  a  general  tendency  of  re- 
covery  over   the   previous  day's   breaks. 


Quotations 

High 

Low 

Close 

Sale* 

Am.    Seat.    Vtc... 

43^ 

435-6 

435* 

120 

•Am     Seat.    Pfd.. 

43*4 

•Balaban   &    Katz 

634 

♦Bal     &    Katz    Vtc 

73  4 

Eastman    Kodak    .  . 

129 

1284 

1284 

300 

Famous   Players    .  . 

no-4 

1094 

1094 

3,000 

*Fam.    Play.    Pfd.. 

122 

Film    Inspect.     . .  . 

5 

5 

,i 

200 

First    Nat'l.    Pfd.. 

98 

98 

98 

100 

Fox  Film  "A" 

67  !4 

65 

66 

1,500 

•Fox   Theaters    "A' 

21$* 

•Intern')    Project. 

1074 

Loew's,   Inc.    

5  6  '4 

4754 

494 

27,200 

Metro-Gold.     Pfd... 

25  Yz 

25  4 

25  4 

100 

•M.    P.    Cap.    Corp 

12  4 

•Pathe    Exch.    "A" 

40 

394 

39?4 

566 

Paramount   B'way 

1004 

100  4 

1004 

10 

Roxy    "A"    

31 

29 

Roxy    Units    

34J/S 

32 

Roxy    Common     . . 

10 

9 

Skouras     Bros.     . . 

47 

47 

47 

••Stan.   Co.   of  Am 

86?4 

Trans-Lux  Screen 

74 

74 

74 

600 

•Univ.     Pict.     Pfd. 

984 

•Universal    Pictures   .... 

35 

Warner   Pictures.. 

29M 

274 

28J* 

1,600 

Warner    Pict.    "A" 

404 

374 

39 

12,500 

*   Last    Prices    Quoted 

tBond 

Market 

••  Philadelphia    Ma 

rke't     tt  Bid 

and   Ask 

Dr.  Stern  Convalescing 
Dr.  Emanuel  Stern,  medical  di- 
rector of  Famous,  is  recovering  from 
an  operation  at  the  Harbor  Hospital 
and  expects  to  leave  the  hospital  in 
a  tew    days. 


Original   Negatives  of  Everything 
in  Motion  Picture  Stock  Shots 

WAFILMS,  INC. 

W.  A.  Futter,  Pres. 
130  West  46th  St.  Bryant  8181 


New  Bill  in  Quebec 

{Continued  from  Page  1) 
examination  of  all  films  would  be 
under  the  new  body.  It  also  calls 
for  the  appointment  of  five  commis- 
sioners to  comprise  representatives  of 
the  picture  business  or  individuals 
having  personal  knowledge  of  all 
phases  of  the  business. 

The  Sayer  commission  is  intended 
to  control  inspection,  enforcement  of 
laws  affecting  theaters,  supervision  of 
construction,  regulation  of  operation, 
tax  features,  poster  censorship  and 
other  matters.  The  commission 
would  prevent  overlapping  of  author- 
ity as  between  federal,  provincial  and 
civic  governments.  This  commission 
is  urged,  it  is  intimated,  because  there 
is  a  suggestion  that  there  had  been  a 
laxity  of  enforcement  on  the  part  of 
civic   officials. 

Mayor  Mederic  Martin  of  Mon- 
treal is  said  to  be  opposed  to  the 
measure  because  it  will  take  authority 
and   revenue  from  the   city. 


The  Theater  Field 


ILLINOIS 
Changes  in    Ownership 

Atwood,     111:     Globe,     sold     to     Lena     Albers 

by    Howard    Brown. 
Desota.    Ill:    Gem,    sold    to    James    Montgom 

ery   by    Mrs.    Anna    Friedline. 
Eldorado,    III:    Grand,    sold    to    Wm.    Maloney 

by   D.   O.   Lanham. 
Quincy,   111:   Family,  sold  to  Mrs.   M.  J.  Voll- 

mer   by   A.    H.    Barry. 
Raymond,    111:     Community,    sold    to    Farmers 

Theatrical   Co..   by  A.   R.    McNeal. 
Worden,    111:    sold   to    Mr.    Lannae  by   Frances 

Peart. 

Closings 

Carlinville,    111:    Marvel    (burned). 
Griggsville.    Ill:     Star    (closed    temporarily). 
Roodhouse,   111:   Dreamland   (burned). 
St.    Elmo,   III:    (forced  to  give   up   lease). 

Re-Openings 

East     St.     Louis,     111:     Columbia,     Sierstine    & 
Koplovvitz;    New   National,    Dewey   M.    Gray. 


Quebec  House  Altered 
Quebec — The  Canadian  is  being  re- 
modeled  to   meet   legal   requirements. 
Joseph  Pequet  is  manager. 


3,000-Seat  Toledo  House 
Toledo — H.  C.   Horater  will   be  the 
general  manager  of  a  3,000-seat  house 
to  be   erected  at   Cherrv  and   Summit 
Sts. 


Columbia   Enlarges   Office 

Columbia  has  engaged  additional 
office  space  adjoining  its  present 
quarters  at   1600  Broadway. 


Conference  Begins  Today 

The  annual  conference  of  the  Na- 
tional Board  of  Review  begins  to- 
day   at    the    Waldorf-Astoria. 


Your  Income  Tax 

(Continued  from  Page  1) 
a  profession  or  business,  including  farming, 
or  from  the  sale  of  property  or  rental,  though 
the  amount  was  less  than  $5,000,  are  required 
to  use  the  larger  form,  1040.  The  use  of 
Form  1040  is  required,  also,  in  cases  where 
the  net  income  was  in  excess  of  $5,000,  re- 
gardless of  whether  from  salary,  business,  pro- 
fession or  other  taxable   sources. 

Copies  of  the  forms  are  sent  to  taxpayers 
by  collectors  of  internal  revenue.  Failure 
to  receive  a  form,  however,  does  not  relieve 
the  taxpayer  of  his  obligation  to  file  a  return 
and  pay  the  tax  on  time — on  or  before  Mar. 
15 — if  the  return  is  filed  on  a  calendar  year 
basis.  Forms  may  be  obtained  at  offices  of 
collectors  of  internal  revenue  and  deputy 
collectors,    and    will    be    forwarded    on    request. 

The  return  must  be  sworn  to  before  a 
notary  or  other  person  authorized  to  ad- 
minister an  oath.  No  charge  is  made  for 
this  service  at  the  offices  of  collectors  and 
deputy    collectors. 


Warner  Claim  Records 

(Continued  from  Page    1) 

which  seats  1,900,  and  "Don  Juan," 
with  a  gross  for  98  performances  of 
$199,560,  at  the  Warner,  which  seats 
1,240,  are  the  pictures  for  which  the 
records  are  claimed.  In  97  perform- 
ances, "Old  Ironsides"  grossed  $131,- 
775.45   at  the   Rivoli. 

To  date,  according  to  Warners, 
"Don  Juan"  has  grossed  in  its  few 
key  city  runs  $1,500,000  and  "The 
Better  'Ole"  close  to  $1,000,000. 


Munz    Opening    5th    House 

Detroit — The  Grand  Riviera  An- 
nex, seating  2,000,  is  scheduled  to  be 
opened  tomorrow.  It  is  the  fifth 
house  in  the  Munz  Theatrical  En- 
terprises chain  which  embraces  the 
Grand  Riviera,  Palace,  La  Salle  Gar- 
dens   and   Tuxedo. 


MabelNormand 

SHOULD  MEN  WA1KH0ME? 


HAL  ROACH 
presents 


ton  Hale 


Detroit    Opening   Feb.    14 

Detroit — Keith-Albee    on     Feb.     14 
will  open  the  Uptown  at  Woodward 

and    the    Six    Mile    Rd.      The    house 

seats   around   3,000. 


"Blue"  Ordinance  at  Red  Bank 

Red  Bank.  N.  J. — Sunday  shows 
are  to  be  banned  here  by  ordinance. 
The  measure  passed  first  reading  be- 
fore  the  city  council. 


Pasadena    Bars   Chaplin   Films 

Fasadena  —  Charles  Chaplin  pic- 
tures have  been  barred  from  exhibi- 
tion here  by  the  Municipal  Board  of 
Review. 


Arbitration  Order  Asked 
M.-G.-M.  has  applied  for  a  court 
order  directing  John  Amendola,  Ni- 
agara Falls  exhibitor,  to  arbitrate  a 
controversy  in  connection  with  re- 
fused shipments  involving  $375. 


Insurance  Brokerage,  being  a  service  and  not  a  commodity,  can 
only  be  equal  to  the  knowledge,  experience,  and  facilities  of  the  organi- 
zation  rendering   it. 

Superior  brokerage  service  is  positively  reflected  in  the  value  and 
cost    of    your    Insurance — and    since    there    is    no    charge    for    the    service, 

Can   you   afford  amy  but   the   best? 

Ilmmmrr  R.EteisNSVBiN  Cat 


INCORPORATED 


80    MAIDEN    LANE.    N.    T.    C. 


Telephone    John    3080 


This  is  a  "Cornerblock"  cut  furnished 
FREE  for  all  Pathecomedies  at  your 
Exchange. 


A  wide  variety  of  1,000  assorted  Penny  Toy* 
and  Novelties  as  an  inexpensive  "FREE 
GIFT"  to  your  KIDDIE  PATRONS  will 
make  them  big  boosters  for  you.  Try  this 
assortment   and    see.      Price  $6.50. 

Our  Catalog  containing  a  1,000  and  1  kindi 
of  Toys  and  Novelties  for  celebrations  of  any 
sort  and  including  our  complete  line  of  "FIRE- 
WORKS", will  be  sent  "FREE"  for  the 
asking. 

BRAZEL    NOVELTY    MFG.    CO. 
37    Ella    Street  Cincinnati,    O. 


AMALGAMATED 
VAUDEVILLE  AGENCY 

Attractions  for 
Picture  Theatres 

Standard    Vaudeville    Acts 

1600  Broadway,  New  York  City 
Phone  Perm.    3580 


THE 


Thursday,  January  27,  1927 


-c&m 


DAILY 


DAILY  TIPS  WHICH  MEAN  DOUAQS  FOE  SHOWMEN 


"Brown  of  Harvard" 
(M-G-M) 

Obtained  high  school  cooperation 
for  promoting  the  attraction.  The 
Hi-Y  Club  of  Casper  sponsored  the 
showing  of  the  production.  The  club 
members  in  cooperating  with  the 
management  were  to  receive  a  per- 
centage of  the  tickets  they  sold.  An- 
nouncements were  made  before  the 
general  assembly  at  the  Casper  High 
pchool,  calling  attention  to  the  pic- 
ture at  the  America.  Notices  were 
also  posted  on  the  school  bulletin 
boards. — A.  H.  Steward,  America, 
Casper,    Wyo. 


"The  Canadian" 
(Paramount) 

Decorated  marquee  with  maple 
leaves  and  sheaves  of  wheat  and  tried 
for  days  to  get  a  beaver  to  exhibit. 
Nothing  like  it  here,  so  procured  a 
badger  and  purposely  left  the  name 
off  the  cage.  Hundreds  never  saw 
such  an  animal  and,  of  course,  asked 
questions.  This  gave  an  opportunity 
to  tell  inquisitive  friends  all  about 
the  picture  and  Tom  Meighan.  It 
brought  many  people  into  the  house, 
who  probably  would  have  gone  else- 
where for  a  show. — Tom  McDonald, 
Florence,    Pasadena,    Cal. 


"It  Must  Be  Love" 
(First  Nat'l) 
In  a  tie-up  with  the  Kellogg  Cereal 
Co.  enjoyed  the  cooperation  of  the 
local  sales  force  of  the  breakfast  food 
concern.  The  sales  force  regularly 
used  a  corps  of  six  delivery  trucks 
which  were  decorated  with  banners 
for  the  occasion.  The  banners  ad- 
vised that  Colleen  Moore  pepped  up 
with  Pep  (a  Kellogg  product)  and 
announced  the  "It  Must  Be  Love" 
playdate  at  the  State  in  large  letters. 
— Loew's  State,  Los  Angeles. 


Equipment  Notes 


Piano-Organ  Innovation 

George  Kilgen  &  Sons,  of  St. 
Louis,  nationally  known  as  builders 
of  organs,  is  manufacturing  an  organ 
unit  that  well  deserves  the  terms 
unique  and  innovating.  The  instru- 
ment will  be  priced  at  $60,000,  and 
is  declared  to  be  the  largest  ever  built, 
with  miles  of  electrical  circuit  inter- 
woven around  the  various  parts.  The 
particular  uniqueness  of  the  unit  is 
the  inclusion  of  a  complete  piano  in 
the  structure. 

The  building  of  a  piano  in  an  or- 
gan is  not  entirely  new,  but  the  nov- 
elty lies  in  the  fact  that  a  complete 
piano  is  built  in  and  its  tones  are 
controlled  by  the  organ  console.  Ac- 
cording to  the  plans,  the  instrument 
will  be  installed  in  open  view  in  a 
balcony  niche  to  the  side  of  the  stage. 
built  expressly  for  the  piano. 


Strano  Gets  Huntsville,  Ont.,  House 
Huntsville,  Ont.  —  D.  Strano  has 
taken  over  lease  of  the  Lyceum. 
Hugh  Richardson  has  been  appoint- 
ed manager. 


Committee  To  Adjust 
Disputes  is  Named 

(Continued  from  Page  1) 
former  president  of  the  musician's 
union,  and  A.  J.  Barres,  Washington, 
labor  member  of  the  shipbuilding 
labor  adjustment  board  during  the 
war.  are  secretaries  of  the  committees 
Barres,  representing  producers,  will 
establish  residence  in  Los  Angeles, 
where  with  Caruthers.  he  will  hear 
grievances  and  adjust  or  report  to 
the  committee  any  differences  which 
arise. 

The  committee's  work  is  described 
as  the  widest  in  scope  of  any  similat 
committee  ever  named  to  preserve 
industrial   peace   in   industry. 


Censorship  Scored 

(Continued  from  Page  1) 
censorship  of  plays  and  books  was 
the  first  step  which  he  predicted 
would  be  extended  to  the  press  and 
followed  by  efforts  to  regulate  dress 
until  the  United  States  became  a 
country  of  "thou  shalt  nots." 

Film  censorship  is  unnecessary,  he 
pointed  out,  stating  that  other  exist- 
ing laws  prevented  showing  of  in- 
decent pictures.  Revocation  of  the- 
ater licenses  is  the  proper  method  of 
regulation  he  declared.  In  support 
of  his  stand,  he  cited  the  case  of  a 
Rochester  theater  closed  for  approxi- 
mately a  year  for  the  showing  of  a 
"stag"    picture. 


Gloria  Swanson  Entertains 
Gloria    Swanson    was   hostess   at    a 
tea      at      her     apartment      yesterday 
Newspaper     and     trade     editors     and 
critics  attended. 


Lois  Wilson  in  Kane  Film 
Lois  Wilson  has  signed  to  play  the 
lead  in  "Broadway  Nights,"  which 
Robert  T.  Kane  places  in  production 
immediately  for  First  National.  She 
had  planned  to  leave  for  the  Coast 
Sunday  with  her  sister,  Diana  Kane. 
Joseph  Boyle  will  direct. 


Retitled  "Big   Sneeze 
Hollywood — Famous     will     release 
"Looie  the   Fourteenth"  as  "The  Big 
Sneeze." 


Attack  of  Government 
on  Famous  Switched 

(Continued  from  Page  1) 
Commissioner  Myers,  who  has  not 
sat  through  any  of  the  previous  argu- 
ments. Myers  evinced  a  great  deal 
of  interest  in  Morrison's  argument, 
interrupting  him  frequently  to  bring 
out  points  which  did  not  appear  to 
be  clear.  The  activities  of  Famous, 
Morrison  contended,  were  against 
public  policy  and  so  violated  the 
spirit  of  the  law.  His  argument 
largely  centered  around  the  contract 
for  Service  which  he  contended  wa>- 
exclusive  and  operated  to  prevent 
contracting  theaters  from  using  com- 
petitive  pictures. 

Robert  T.  Swaine.  counsel  for  Fa- 
mous Players,  will  present  his  argu- 
ment following  the  conclusion  of 
Morrison's  presentation  of  his  case 
The  oral  argument,  which  will  b« 
followed  by  the  commission's  decis- 
ion,   will   be    continued    today. 


E.  Penn  Elects  Today 
Philadelphia — Lewen  Pizor  toda) 
is  scheduled  to  be  elected  president 
of  the  Eastern  Pennsylvania  exhibitor 
unit.  He  was  nominated  without  op- 
position at  the  last  meeting  of  the 
board  of  directors.  Other  officers 
slated  to  be  elected  today  are:  Will 
Cohen.  Philadelphia,  first  vice  presi- 
dent; Harlan  E.  Woerhle,  Easton, 
second  vice  president;  Louis  Appei 
York,  third  vice  president;  E  M 
Fay,  Philadelphia,  fourth  vice  presi- 
dent; M.  Lessy,  treasurer,  and  Georg< 
P.  Aarons,  secretary.  A  committee 
has  been  named  to  confer  with  the 
film  board  on  alleged  violation  of  the 
agreement  to  refuse  to  serve  film  to 
non-theatrical  institutions  within  one 
vear    after    theatrical    showings. 


And  That's  That 


By  PHIL   M.   DALY     mmmm 

■^•ELLIE  SAVAGE,  who  was  one 
*■*  of  the  joys  in  "The  Sorrows  of 
Satan,"  will  again  play  "the  other 
woman,"  this  time  in  "The  Broadway 
Drifter,"  which  the  George  Walsh- 
Burton  King  combination  is  filming. 
In  fulfilling  her  screen  destiny  Miss 
Savage  has  to  make  life  dreary  for 
sweet   heroines. 


Wally  Beery  swung  lustily  at  the 
ball  and  missed.  In  other  words 
"mighty  Casey,"  the  pride  of  the 
Mudville  nine,  had  struck  out  at  the 
crucial  moment.  But  Beery  didn't 
peel  as  badly  as  he  registered  because 
it  tvas  only  a  scene  in  "Casey  at  the 
Bat,"  silversheet  translation  of  the 
historic  verse. 


Elmira,  N.  Y.,  is  going  to  see  itself 
on  the  screen.  Harry  Marsh  is  the 
chap  who  is  heading  Silver  Eagle 
Productions  which  will  strive  to 
make   audiences  laugh  for  two  reels. 


One  candidate  for  the  title  of  "the 
world's  busiest  man"  is  Joe  Rock, 
ivho  is  directing  two  pictures  si- 
multaneously. If  it  isn't  "Fangs  of 
Fury"  it's  "Red  Signals"  with  Rock. 


Jack  Ackroyd,  who  recently  played 
in  "High  Hat,"  has  made  an  effort  to 
perpetuate  the  name  of  the  producer, 
Robert  T.  Kane.  He  has  named  his 
babv  son   Robert. 


Pathe  and  Fox  to  Meet 
Pathe  and  Fox,  both  of  which  are 
undefeated,  are  to  meet  tomorrow  in 
the  M.  P.  Basketball  League.  A  sec- 
ond game  is  scheduled  between  M- 
G-M    and    Consolidated. 


"> 


Jones  Leaving  Chadwick 
Charles    Reed    Jones    has    resigned 
as    publicity    head    of    Chadwick. 


It's  easier  to  face  a  camera  than 
a  microphone,  according  to  Ruth 
Dwyer,  last  silversheeted  in  "Step- 
ping Along,"  who  made  her  radio 
debut  at  Station  WPCH. 


Even  if  he  doesn't  show  it.  Roscoe 
McGowen,  who  inspects  pictures  for 
"The  Daily  News,"  is  entitled  to  fee! 
somewhat  ritzy.  His  name  is  in  18 
inch  electric  light  letters  on  the  front 
of  the  Rivoli  with  a  quotation  from 
his  review  of  "Old   Ironsides." 


None  of  the  comedy  has  been  cut 
fiom  this  100  proof  Scotch-Irish  Comedy 

CHARLIE  MURRAY 
CHESTER  CONKUN 


IN 


ASHER  -SMALL^ROGERS 


A  FIRST  NATIONAL   PICTURE- 


The  GENERAL"  Captures 


■     ,::,'..,.    ■  .  ... 


ROCHESTER 

NEW  YORK 

Eastman:  "Kept  audi- 
ences laughing  all  the 
way  through." 

Rochester  Evening  Journal 


JOSEPH  M.SCHENCK 

presents 


Opens  at 

CAPITOL 


NEW  YORK 


I 


anuary  29th 


DENVER 

COLORADO 

Wire:  " General  opened 
America  Theatre  Best 
Business  This  Theatre  In 
Two  Years  Stop  Picture 
Warmly  Received  Patrons 
Claim  Keatons  Best  Stop 
Loo k s  Like  Record 
Breaking  Week," 


PORTLAND 


OREGON 


Majestic:   "Opened 
capacity  and  looks  liii  ! 
four  weeks  run.— 


Vari 


■■■^■■■■■■■■B 


Buste 
Ke 


ifiei 
afoi 


In  His 


Greatest  Laug 
Spectacle 


ii 


^GENERAL 


HIS  FIRST  UNITED  ARTISTS  PICTUj 


^NEWSPAPER 

FILMDOM 


kit  THE  MEWS 
ALL  THE  TIME 


>L.  XXXIX  No.  24 


Friday,  January  28,  1927 


Price   5  Cents 


"he  Year  Book 


l  O-DAY,  one  day  ahead  of 
schedule,  The  Film  Daily- 
starts  to  distribute  to  all 
I  of  the  world  the  Film 
bar  Book  for  1927.  It  is  the 
ith  edition  of  filmdom's 
__  clopedia,  is  cloth-bound 
permanent  use,  contains  nine 
|ndred  and  eighty-eight  pages 
ad  represents  a  full  year  of  in- 
cisive and  conscientious  effort 
the  part  of  the  entire  Film 
lily  organization  to  give  a 
■eat  industry  an  accurate  and 
Jmprehensive  reference  book 
jvering  all  of  its  activities. 

|To  enumerate  its  many  rami- 
lations  would  take  pages, 
feta,  secured  from  authentic 
purees  all  over  the  world,  has 
(me  into  its  make  up.  Major 
Vpartments  of  Production,  Dis- 
'libution,  Exhibition,  Exploita- 
bn,  Accessories,  Independents, 
j.nancial  and  Foreign  are  fully 
i+vered.  A  list  of  over  twenty 
Sousand  theaters  in  the  United 
!l:ates  is  a  feature.  Theater 
jiains  are  covered  from  A  to  Z. 
lundreds  of  items  of  interest' 
every  executive,  every  exhib- 
pr,  in  fact  to  everyone  in  any 
ay  connected  with  motion  pic- 
res  are  to  be  found  within  its 
vers.  A  great  book  covering 
Teat  industry. 

The  Ten  Best 

Never   has   so   formidable   an 
ray  of  critics  combined  to  se- 
ct  the   Ten    Best    Pictures  of 
ly  year.     To  them — two  hun- 
ed  and  eighteen  strong — went 
.  lis  question :  What  do  you  con- 
J  ier   the    first   ten    pictures    of 
"  >26?    Their  ballots,  it  is  emin- 
itly  fair  to  assume,  represent 
just  cross-section  in  national 
iinion.     There  were  no  stipu- 
tions    regarding    their     selec- 
ons.      In    some    instances    the 
)tes      undoubtedly      represent 
itical     estimates;     in     others, 
■)x-office  drawing  power.     The 
suits  are  presented  today  with 
j  further  comment. 

ALICOATE 


218  Critics  Name  144  Best  Films 
Shown  in  1926,  in  Nation- Wide  Poll 


The  Ten  Best  of  1926 

TWO  hundred  and  eighteen  critics  representing  news- 
papers, fan  and  trade  papers  cast  their  ballots  for  the 
Ten  Best  Pictures  of  1926.  In  point  of  circulation,  these 
combined  publications  represent  a  figure  which  runs  into 
millions.    The  winning  selections  are  as  follows: 

Picture  Votes 

Stella  Dallas  ...  95 

The  Volga  Boatman  94 

What  Price  Qlory    .  66 

The  Sea  Beast  .     .  62 

ha  Boheme.     ...  49 


Picture 

Votes 

Variety      .     .     .     . 

169 

Ben  Hur      .     .     . 

114 

The  Big  Parade    . 

108 

The  Black  Pirate. 

108 

Beau  Qeste    .     .     . 

100 

The  Honor  Roll 


ONE  hundred  and  thirty-four  productions  comprise  the  honor  roll  which 
embraces  all  pictures  falling  into  the  group  immediately  below  the  Ten 
Best  classification.  Productions  which  received  votes  ranging  from  46  to  11 
follow: 

Picture  Votes       Picture  Votes 

Old    Ironsides    46    Temptress,    The     19 

Behind   the    Front    44    Brown   of    Harvard    i8 

Don    Juan    39    Potempkin     17 

Better  'Ole,  The   38    Son  of  the  Sheik,  The   17 

Grand   Duchess  and  the  Waiter,  The    36    Lady  Windermere's  Fan   16 

Mare  Nostrum 36    Men   of   Steel    16 

Waltz    Dream,   The    35    Sparrows     16 

We're   In   the   Navy   Now    ' 34    Vanishing   American,    The    16 

Strong    Man,    The    32     So  This  Is  Paris   14 

Faust      27     Road  to    Mandalay,  The    14 

Scarlet    Letter,    The     26    Nell    Gwyn     13 

Moana  of  the   South   Seas    24    Silence     13 

Three    Bad    Men    23    His    People    12 

Bardelys    the    Magnificent     23     Beverly   of    Graustark    11 

Kiki     23    Phantom   of  the  Opera,   The    11 

Merry  Widow.   The    23     Return    of    Peter    Grimm,    The    11 

Quarterback,    The     22    Tramp,  Tramp,   Tramp    11 

(Continued  on  Page  8) 


TRADE  COMMISSION 
ENDS  FAMOUS  CASE 

Washington  Bureau  of  THE  FILM  DAILY 
Washington — -Final  arguments  in 
the  Government's  case  against  Fa- 
mous were  heard  yesterday  and  the 
full  case  now  is  in  the  hands  of  the 
Federal    Trade    Commission.      Some 

(Continued    on    Page    3) 


Zukor  and  Franklin  Leaving 

Adolph  Zukor  leaves  today  for 
Palm  Beach.  Harold  B.  Franklin 
leaves  for  the  South  where  he  will 
join  other  Publix  officials  in  attend- 
ing the  opening  Feb.  5  of  the  New 
Saenger  at  New  Orleans. 


FOURTH  WEEK  FOR 
"FLESH  AND  DEVIL" 

Maintaining  the  record  pace  it 
established  at  its  opening  three  weeks 
ago,  "Flesh  and  the  Devil"  will  be 
held  over  for  a  fourth  week  at  the 
Capitol. 

More  than  330,000  persons  will 
have  seen  the  picture  by  tomorrow, 
it  is  estimated.  Up  to  Wednesday 
(Continued    on    Page    8) 


Ten  Best  and  Honor  Roll 

of  134  Selected  by 

Reviewers 

The  following  article  appears  in 
the  1927  FILM  YEAR  BOOK  which 
will  be  placed  in  circulation  today. 
It  represents  but  one  of  the  many 
interesting  features  contained  in  the 
new  volume: 

THE  FILM  DAILY'S  annual  can- 
vass to  determine  the  Ten  Best  Pic- 
tures has  grown  to  such  national  pro- 
portions that  it  required  over  two 
months  to  complete  the  survey  for 
1926.  It  represents  the  greatest  poll 
of  critical  motion  picture  opinion 
ever  conducted.  The  final  result 
herewith  gives  the  consensus  of 
opinion  of  over  200  screen  critics  in 
all  fields — trade  and  fan  publications, 
newspapers,  and  magazines  of  na- 
tional circulation. 

The  winning  selections  are:  (1) 
"Variety,"  (2)  "Ben  Hur,"  (3)  "The 
Black  Pirate,"  (4)  "The  Big  Parade," 
(S)  "Beau  Geste,"  (6)  "Stella  Dallas," 
(7)  "The  Volga  Boatman,"  (8) 
"What  Price  Glory,"  (9)  "The  Sea 
Beast,"    (10)    "La   Boheme." 

It  is  with  considerable  satisfaction 
that  THE  FILM  DAILY  again  pre- 
sents its  regular  YEAR  BOOK  fea- 

(Continued  on  Page  8) 


"U"  Dickering 

Kansas  City — Universal  is  negoti- 
ating for  a  string  of  theaters  in  this 
territory.  The  firm  now  has  around 
40  houses  in  this  section  comprising 
the  former  Capitol  Theater  Enter- 
prise  and   Sears   circuits. 


Conference  Opens 

With  nearly  100  delegates  present 
from  various  sections  of  the  country, 
the  National  Better  Films  Confer- 
ence opened  yesterday  at  the  Wal- 
dorf-Astoria under  the  auspices  of  the 
(Continued    on    Page    8) 


Pathe  Dividend 

Pathe  declared  its  regular  quarterly 
dividend  of  two  per  cent  on  the  pre- 
ferred stock  payable  Mar.  1  to  stock 
of  record   Feb.  9. 


Lauder  Gets  $50,000  in  Film 

Harry  Lauder  is  to  appear  in 
"Hunting  Tower,"  a  British  produc- 
tion adapted  from  John  Buchan's 
novel,  according  to  a  copyright  Lon- 
don dispatch  to  "The  New  York 
Times."  T.  A.  Welsh  came  to  Amer- 
ica to  close  the  contract,  which  guar- 
antees   Lauder   around   $50,000. 


License  Increase  Sought 

Binghamton,  N.  Y. — Effort  is  be- 
ing made  to  increase  theater  license 
fees  by  $25. 


■ 


(fc-HEWSPAPU 
<FILMDOM  , 


SW«T|tt^AUTME  NEWS 
%*"^^AUTUE  TIME 


Yol.XXXIXNa.24     Friday.  Jan.28.  1927      Price  5  Cents 


I0HN  W.  ALICOATE 


jPublishei 


Published   daily  except   Saturday   and  holidays 
at    1650    Broadway,    New    York     N.    Y.,    and 
copyright    (1927)    by    Wid's    Films    and    Film 
Folk,    Inc.     J.     W.     Alicoate,     President    and 
Treasurer;    Maurice    D.    Kann,    Editor;    Don 
aid    M.    Mersereau,   Business   and   Advertising 
Manager;    Ralph    Wilk,    Traveling    Represen- 
tative.     Entered   as    second-class   matter    May 
21,    1918,    at    the    post-office    at    New     York, 
N.     Y.    under    the    act    of     March    3,     1879. 
Terms    (Postage   free)    United   States,   outside 
of    Greater    New    York,    $10.00    one    year;    6 
months,     $5.00;     3     months-     $3.00.       Foreign. 
$15.00.      Subscribers  should   remit  with  order. 
Address    all    communications    to    THE    FILM 
DAILY     1650    Broadway,    New    York,    N.    Y. 
Phone   Circle   4736  4737-4738-4739.      Cable   ad 
dress:      Filmday,      New      York.        Hollywood, 
California — Harvey     E.     Gausman,     Amhassa 
dor    Hotel;    'Phone,    Brexel    7000    and    Wash 
ington    9794,     London — Ernest    W.     Fredman, 
The  Film  Renter,  58,  Great  Marlborough  St., 
London,    W.    I.,    Paris — La    Cinematographic 
Francaise,   5,    Rue   Saulnier. 


"U"  Dickering 

Rex,  the  wild  horse,  starred  in  a 
number  of  features  by  Hal  Roach, 
his  former  owner,  has  been  bought 
by  Universal.  Five  other  horses, 
companions  of  Rex  in  his  picture 
work,  also  were  acquired. 

Rex  is  to  be  starred  first  by  Uni- 
versal in  "Thunderhoof,"  a  horse 
story  written  by  Sylvia  Francis  Seid. 
It  will  be  directed  by  Henry  McRae. 
The  picture  will  be  an  important  one 
on  the  Universal  schedule  for  next 
year.  A  company  of  100  will  be  taken 
to  Arizona,  as  well  as  more  than  50 
horses.  Edward  Meagher  adapted  the 
story. 


Financial 


There  was  notable  trading  in  Loew  stocks, 
23,600  shares  changing  hands  before  the 
day  was  over,  the  closing  price  showing  a  ft 
rise.  Famous  common  won  back  ft  of  a 
point  on  a  turn-over  of  2,200  shares.  The 
Warner  "A"  issue  remained  stationary  in 
price,  though  12,500  shares  were  sold.  The 
rest  of   the   market   was   comparatively   quiet. 


"Reformers"   to   Fight 

Trenton,  N.  J. — Members  of  the 
Lord's  Day  Alliance  will  meet  here 
today  to  challenge  legislators  who 
are  preparing  to  modify  "blue"  laws. 
Forty-two  liberal  Sunday  bills  have 
been  defeated  in  the  state  in  the  last 
18  years.  The  alliance  is  preparing 
an  active  campaign  against  strong  lib- 
eralizing attempts  being  made  at  the 
present  session.  A  bill  making  the 
issue  a  matter  of  local  option  has  been 
introduced. 


Exhibitors' 
Daily  Reminder 


I. 


You  can  never 
go  wrong  by  con- 
stantly impress- 
ing upon  your 
ticket  seller,  door- 
man, ushers  and 
pages  the  impor- 
tance of  being 
courteous. 


L 


Friday,  January  28,   1927 


Quotations 


High 

Low 

Close 

Sales 

Am.    Seat.    Vtc... 

.   43ft 

43ft 

437^ 

500 

•Am.    Seat.    Pfd.. 

43ft 

•Balaban    &    Katz. 

63  ft 

♦Bal    &  Katz  Vtc. 

73-4 

Eastman   Kodak    . . 

-12954 

128 

128 

600 

Famous    Players    . 

.110ft 

109ft 

110*4 

2,200 

Fam.    Play.    Pfd.. 

.122  ft 

121ft 

122 

300 

Film   Inspect 

■      4ft 

4ft 

4ft 

100 

•First   Nat'l   Pfd.. 

98 

Fox  Theaters  "A". 

66ft 

65  ft 

66ft 

500 

Fox  Theaters  "A". 

.   22 

22 

22 

500 

*Intern'l  Project.   . 

10ft 

51ft 

477/„ 

50  ft 

23,600 

Metro-Gold    Pfd. . . 

•  25K 

25 '4 

2  5  '4 

100 

M     P.    Cap.    Corp. 

.   12ji 

12ft 

12ft 

100 

*Pathe   Exch.    "A" 

39ft 

Paramount   B'way 

100ft 

100 

100 

2 

.   32 

30 

.    34ft 

33 

Roxy    Common    . . 

.      9ft 

9 

Skouras     Bros. 

47 

47 

47 

"Stan.    Co.   of   Am 

86 

Trans-Lux  Screen 

7ft 

7ft 

7ft 

600 

*Univ.    Pict.    Pfd. 

98ft 

Universal  Pictures 

Warner    Pictures 

30ft 

29 

29  J4 

2,000 

Warner  Pict.  "A" 

41ft 

39 

39 

12,500 

*  Last    Prices    Quoted 

tBond 

Market 

"  Philadelphia   Ma 

rke't     tt   Bid 

and   Ask 

Reisner  To  Direct  Syd's  Next 
Hollywood — Charles  (Chuck)  Reis- 
ner will  direct  the  next  Syd  Chaplin 
comedy  for  Warners,  despite  rumors 
to  the  contrary,  it  is  stated.  He  has 
just  completed  direction  of  an  original 
starring   Patsy   Ruth   Miller. 

Spokane  Meeting  Feb.  1 

Spokane,  Wash — A  regional  meet- 
ing of  the  Washington  exhibitor  unit 
is  to  be  held  Feb.  7  at  Spokane. 

Enrol  Picture  For  "Hipp" 
"The  Lunatic  At  Large,"  First  Na- 
tional  picture   with   Leon    Errol   and 
Dorothy   Mackaill,  plays   the   Hippo- 
drome next  week. 


Orange  Refuses  "Blue"  Move 

West  Orange,  N.  J. — Repetition  of 
the  Irvington  fiasco  is  not  wanted 
here,  declares  Mayor  Rollinson,  who 
refuses  to  close  the  theaters  on  Sun- 
day. Closing  of  the  two  houses  would 
necessitate  full  enforcement  of  the 
"blue"  law,  he  declares. 


Your  Income  Tax 


Sunday  Shows  Don't  Hurt  Churches 

Elmira,  N.  Y. — Sunday  shows  have 
not  reduced  church  attendance  here, 
local  pastors  report. 


Conferring   on    Quota 

London — A  committee  has  been  ap- 
pointed by  the  Cinematographic  Ex- 
hibitors Ass'n.  to  confer  with  Sir 
Phillip  Cunliffe-Lister,  president  of 
the  Board  of  Trade,  on  the  proposed 
bill  to  establish  a  quota  system.  The 
measure  will  be  introduced  at  the 
next  session  of  Parliament..  The 
Kinematograph  Renters  Society  has 
beers  invited  to  confer  with  the  Board 
of  Trade  on  the  measure. 

Request  for  naming  of  the  C.E.A. 
committee  was  made  by  President  W. 
N.  Blake,  at  a  reception  celebrating 
his  30th  year  in  the  industry. 


This  is  the  third  of  a  series  of 
articles,  based  on  the  Revenue  Act 
of  1926  and  the  latest  regulations 
relating  to  the  income  tax.  The 
series  will  outline  to  tax-payers  the 
benefits  to  which  they  are  entitled 
under  the  existing  law. 


Johnson  and  Patterson  Sail 
E.  Bruce  Johnson  foreign  manager 
of  First  National,  and  R.  C.  Patter- 
son of  Peacock  M.  P.  Corp.,  repre- 
senting First  National  in  China,  sail 
tonight  for  England  aboard  the  Ma- 
jestic. 


Detroit    Building   Opening 
Detroit — T  h  e       Film       Exchange 
Building  will  be  formally  opened  to- 
morrow.     An    informal    reception    is 
scheduled. 


The  normal  tax  rate  under  the  revenue 
act  of  1926  is  1ft  per  cent  on  the  first 
$4,000  in  excess  of  the  personal  exemption, 
credit  for  dependents,  etc.,  three  per  cent  on 
the  next  $4,000,  and  five  per  cent  on  the 
balance. 

Surtax  rates  apply  to  net  income  in  ex- 
cess of  $10,000,  as  in  the  revenue  act  of 
1924.  The  maximum  rate,  however,  under 
the  192'6  act,  is  reduced  to  20  per  cent,  which 
applies  to  net  income  in  excess  of  $100,000, 
instead  of  a  maximum  of  40  per  cent  on  net 
Income  in  excess  of  $500,000,  as  was  provided 
by    the    1924   act. 

Exemptions  are  $1,500  for  single  persons, 
and  $3,500  for  married  persons,  living  to- 
gether, and  heads  of  families.  In  addition  a 
taxpayer  is  entitled  to  a  credit  of  $400  for 
each  person  dependent  upon  him  for  chief 
support  if  such  person  is  under  18  years  of 
age  or  incapable  of  self-support  because  men 
tally  or  physically  defective.  Such  dependent 
need  not  be  a  relative  of  the  taxpayer  nor  a 
member  of  his  household.  The  term  "men- 
tally or  physically  defective"'  includes  not 
only  cripples  and  those  mentally  defective  but 
persons    in    ill    health    and   the    aged. 

A  taxpayer,  though  unmarried,  who  sup 
ports  in  his  home  one  or  more  relatives  over 
whom  he  exercises  family  control,  is  the 
head  of  a  family  and  entitled  to  the  same 
exemption  allowed  a  married  person.  Also 
he  may  claim  $400  for  each  dependent.  For 
example,  a  widower  who  supports  in  his 
home  an  aged  mother  and  daughter  17  years 
old  is  entitled  to  an  exemption  of  $3,500  as 
the  head  of  a  family,  plus  a  credit  of  $400 
for  each  dependent,  a  total  of  $4,300.  The 
$400  credit,  however,  does  not  apply  to  the 
wife  or  husband  of  a  taxpayer,  though  one 
may   be  totally  dependent  upon  the  other. 


Moisant  Made  Production  Head 

Bertin  E.  Moisant  is  en  route  to 
New  York  from  the  Coast  to  be- 
come production  manager  for  Castle 
Films  and  also  edit  its  shorts. 
Moisant  has  been  staff  representative 
of  International  News  in  Southern 
California.  Eugene  W.  Castle  will  de- 
vote his  time  to  exploitation  and  dis- 
tribution. 


Chapman  Wins  Promotion 
Omaha — H.  J.  Chapman  has 
been  transferred  from  management 
of  tlje  Sioux  Falls  branch  to  the  local 
Universal  exchange,  succeeding  Har- 
ry Lefholtz.  Sam  W.  Kidd  has  re- 
placed Chapman  at  Sioux  Falls. 


Brice   Has  2  Assignments 
Holywood — Monte    Brice    will    dir- 
ect Wallace  Beery  in  "Fireman,  Save 
My  Child,"  after  completing  "Sheiks 
and   Shebas." 


Friday,  January  28,  1927 


Casting  Bureau  Active  [7 

Los    Angeles — Declaring    that    fig  W' 
ures  prove  the  Central  Casting  Corp  U 
to   be    the    largest   placement   bureatji 
in  the  world,   the  first  annual  report, 
of    the    bureau's    activities    has    beer.  J 
issued  by  Fred  W.  Beetson,  president 
of    the    Association    of    M.    P.    Pro-M 
ducers. 

Average  daily  placements  are  71( 
and  the  average  daily  wage  $8.46, 
The  bureau  records  nearly  twice  as* 
many  placements  as  were  made  by 
the  state  in  its  ten  offices  throughout: 
California. 

On  actual  school  days,  there  is  an 
average  of  but  12  children  a  day  em- 
ployed in  the  industry,  all  of  whom 
are  under  care  of  school  teachers 
furnished  by  the  board  of  education, 
and  paid  by  producers.  The  regula- 
tion regarding  no  further  registra- 
tions of  extras  still  is  in  effect,  for 
the  supply  far  exceeds  the  demand, 
the  report  states  sounding  a  warning 
to  screen  aspirants. 


Liverpool  Joins  Ban 

Liverpool,  Eng. — Exhibitors  of  this 
section  will  back  Birmingham  thea- 
ter owners  in  the  stand  they  have 
taken  in  banning  Famous  product  as 
a  protest  move  against  the  acquisi- 
tion of  two  houses  at  Birmingham. 
Support  for  Birmingham  showmen 
was  voted  at  the  monthly  meeting  of 
the  North-Western  branch. 


Finney  Gets  Promotion 

Baltimore — W.  A.  Finney,  for- 
merly of  Loew's  State,  Memphis,  has 
been  given  supervision  of  the  three 
Loew  houses  here.  E.  J.  Sullivan 
of  St.  Louis,  succeeds  him  al 
Memphis. 


•%K^Mabel,Normand 

SHOULD  MENWA1KH 

it  on  Hale 


i 


This  is  a  "Cornerblock"  cut  furnished! 
FREE  for  all  Pathecomedies  at  your? 
Exchange. 


THEATRE 

MORTGAGES 
Building  Loans 


201 

West 

49th 

Street 


Phones 
Circle 
0206 
9964 


:v 
tl 

tH 

Xiri 


THE 


riday,  January  28,   1927 


-%zm 


DAILY 


K^> 


■ ,:  WlVTIPSVffllCH  MEAN  DOUABS  rOB  SUOWHEN 


"The  Temptress" 
(M-G-M) 

I  precedent  was  established  when 
h  street  car  company  allowed  the 
iling  of  50  special  half  sheet  cards 
irthe  front  of  the  street  cars,  an- 
icncing  the  run  of  the  film.  Ar- 
•aged  with  a  laundry  for  the  print- 
fa!  of  "The  Temptress"  ads  on  2,000 
iht  cards.  Secured  the  use  of  a 
levntown  store  for  a  window  dis- 
■ilh  showing  a  small  machine  which 
vked  automatically,  built  with 
ffces  large  enough  for  stills.  These 
fees  were  filled  with  about  30 
♦Vmptress"  stills. — Chas.  H.  Swee- 
%,  American,   Evansville,  Ind. 


"Twinkletoes" 
(First  Nat'l) 

^Pressed  up  the  lobby  and  theater 
ftat  to  carry  out  the  Limehouse 
ntif.  Bamboo  framework  was  built 
uund  the  box-office  in  the  shape  of 
i.iiniature  pagoda.  In  front  of  the- 
Mr,  out  on  the  sidewalk,  placed  a 
A-out  of  Colleen  taken  from  the 
«(-sheet  showing  the  star  dancing 
)i  her  toes.  This  made  a  very  ef- 
'ttive  pointer.  Novelty  spectacles, 
•T&t  of  green  celluloid,  attached  to 
Kjs  reading  "All  eyes  will  be  on 
Zlleen  Moore  in  'Twinkletoes'," 
»-e  distributed. — Kentucky,  Lexing- 
x,  Ky. 


"We're  in  the  Navy  Now" 
(Paramount) 

:..  \  Navy  recruiting  station  was  es- 
itilished  in  lobby.  A  small  table 
tvh  naval  literature  was  decorated 
T^h  white  silk  streamers  reading, 
Te're  in  the  Navy  Now"  and  also 
I '  avy  Recruiting  Office."  Two  sail- 
M  were  in  charge  and  received  ap- 
".irations  for  enlistments.  Model  of 
i modern  battleship  was  borrowed. 
Mis  was  on  display*  and  was  spotted 
i  night  with  a  green  light  which 
|4ked  attractive.  The  lobby  was 
dporated  with  Naval  flags  and  pen- 
ults borrowed  from  the  Navy,  and 
It!;  marquee  as  well  as  the  front  was 
iUo  properly  dressed  up. — Montague 
Simon,  Rialto,  Macon,  Ga. 


Equipment  Notes 


'Local  Movies"  Pioneer 

tenterville,      Md. — Showing      that 

ftory  can  be  put  into  practice  with 

Kellent  results,  T.  Edmund  Dewing, 

»ner  and  manager  of  the  Centreville 

[    H.,    is   the    first   exhibitor   on   the 

stern  Shore  here  to  canitalize  local 

>vies  as  a  feature  on   his  program. 

wing  recently  purchased   a  camera 

J    immediately    started    "shooting" 

•idents  that  would  prove  of  interest 

his  patrons.     According  to  reports 

feature   went   over  big.      He   has 

w  instituted  a  regular  county  news- 

1     in     his     programs.       Incidently, 

swing  states   he   has   contracted   to 

fteive  the   first   Vitaphone   that  will 

■  installed  in  any  theater  on  the  East- 

l  Shore  of  Maryland. 


Necessity 

A  man  who  has  spent  the 
best  part  of  life  serving  this 
industry  is  in  unfortunate  cir- 
cumstances. He  who  has  often 
befriended  others  is  now  sorely 
in  need  of  aid.  A  little  immedi- 
ate help  will  tide  him  over  an 
extremely  rough  spot,  which 
otherwise  may  develop  into 
acute  disaster. 

Send  contributions  c/o  The 
Film  Daily,  1650  Broadway. 


Trade  Commission 
Ends  Famous  Case 

(Continued  from   Page   1) 

time    probably    will    elapse    before    a 
decision  is  made. 

Little  or  nothing  casting  new  light 
on  the  case  was  discussed  during  the 
concluding  arguments  of  counsel  for 
the  opposing  sides.  Starting  out 
with  a  long  list  of  allegations  against 
the  company,  the  Commission's  case 
has  dwindled  gradually  until  there  is 
before  it  only  the  question  of  block 
booking  and  the  possibility  of  con- 
trolling influences  exercised  by  Fa- 
mous through  stock  holdings  in  other 
companies.  The  Government  has  re- 
vised its  charge  of  monopoly  to  in- 
tent to  monopolize  and  has  with- 
drawn objection  to  the  action  of  Fa- 
mous in  acquiring  and  operating  the- 
aters. This  is  regarded  as  a  signal 
victory   for   the   defendant. 

Closing  his  presentation  of  the  case.  Rob 
ert  T  Swaine,  counsel  for  Famous,  con 
tended  that  his  company  could  not  be  termed 
a  monopoly  because  it  never  had  acquired  a 
single  competitor  and  because  there  was  con 
siderable  opposition  in  all  fields  in  which  it 
was  engaged.  He  asserted  that  it  could  not 
be  charged  with  unfair  practices  because,  not 
only  were  the  unfair  practices  from  which 
exhibitors  of  the  South  and  New  England 
suffered  engaged  in  by  companies  over  which 
Famous  at  the  time  had  no  control  but  there- 
is  a  conflict  of  evidence  regarding  that  point 
He  also  declared  that  block  booking  was  not 
unfair  because  it  is  a  method  used  since  the 
inception  of  the  industry.  Concluding,  h< 
again    asked    dismissal   of   the   case. 

Final  argument  for  the  Commission  was 
presented  by  Martin  A.  Morrison,  whose  ef- 
forts to  discuss  block  booking  drew  many 
questions  from  Commissioner  Myers,  who 
was  curious  to  know  how  Famous  could  have 
made  headway  if  it  had  not  been  able  to  offer 
complete  programs  as  its  competitors  were 
doing.  The  tenor  of  his  questions  indicated 
that  he  was  doubtful  as  to  the  unfairness  of 
meeting  competition  on  its  own  ground,  by 
offering    a    complete    lineup. 


"Ritzy"   Started 

Los  Angeles — Betty  Bronson  has 
started  work  on  "Ritzy"  Elinor  Glyn's 
second  comedy  for  Paramount  or- 
ganization. James  Hall,  William 
Austin  and  Gertrude  Short  have  im- 
portant roles.  Richard  Rosson  is 
directing. 


3,500-Seat   House  for   Baldwin 

Seating  3,500  a  theater  is  to  be  built 
on  Grand  Ave.,  Baldwin,  by  Louis 
Franklin,  realtor.  He  expects  to 
break  ground  within  30  days. 


Eugene  O'Brien  Sues 

Eos  Angeles — Charging  breach  of 
contract,  Eugene  O'Brien  has 
brought  suit  against  Cecil  B.  De  Mille 
for  $20,000.  Charles  Ray  was  given 
a  part  O'Brien  claimed  was  to  be  his 
under  the  contract. 


Silent  on  "Miracle" 

M-G-M  yesterday  had  no  comment 
to  make  on  announcement  by  Joseph 
Menchen  that  the  company  has  pur- 
chased screen  rights  to  "The  Mir- 
acle." Max  Reinhardt  is  to  direct 
the  picture  in  which  Lillian  Gish  is 
to  be  featured,  it  was  stated.  Lady 
Diana  Manners  may  be  offered  a 
role,  said  the  announcement. 


Joseph  Menchen  produced  a  film 
version  of  "The  Miracle"  in  Vienna 
in  1912.  Distribution  rights,  he  de- 
clares, were  sold  to  A.  H.  Woods 
The  deal  called  for  a  percentage  ar- 
rangement covering  distribution  in 
United  States  and  Canada.  This  deal, 
he  said,  later  was  terminated  for  al- 
leged breach  of  contract  by  Woods. 


13  in  United  Chain 

Montreal  —  United  Amusement 
Corp.  added  five  theaters  to  its  chain 
of  houses  during  the  last  year,  bring- 
ing the  total  to  13.  The  regular  divi- 
dend of  eight  per  cent  was  paid  on 
preferred  and  two  per  cent  on  com- 
mon. The  board  of  directors,  in- 
cluding N.  L.  Nathanson  and  J.  P. 
Bickell  of  the  Famous  Canadian  firm, 
was  re-elected. 


And  That's  That 


By  PHIL  M.  DALY     ^SS 

UNIVERSAL  has  bought  Rex,  and 
the  famous  horse's  "yes  men," 
for  the  deal  with  Hal  Roach  includes 
five  other  horses  as  well. 


Congratulations  are  in  order  for 
George  Eastman  who  has  been  de- 
corated by  the  Italian  Government, 
receiving  the  cross  and  title  of 
"Commander  of  the  Crown  of  Italy." 


Harry  Chandlee  got  a  real  laugh 
out  of  "The  Gorilla  Hunt,"  which 
he  titled.  When  the  first  scene  was 
flashed  on  the  screen  his  four-year- 
old  son,  Dick,  shouted,  "There's 
Daddy's  picture."  The  first  shot  is  a 
close-up  of  a  gorilla. 


Anton  Novak,  famous  caricatur- 
ist and  painter  of  film  celebrities, 
philosophizes  about  his  art:  "No 
person  is  great  until  he's  caricatured, 
and  then  his  greatness  is  on  a  par 
with  the  distinction  a  hero  has  with 
his  valet." 


^GEORGEmLS 


.IN 


ijm     HIS 
fl  RISE  TO 
.  FAME 


^Uie  story  of  a  man 
whoconquatd 


An  exceptional  picture,  portray- 
ing a  man  who  not  only  won  the 
battle  for  love  and  fame  and 
wealth,  but  also  triumphed  over 
the  meanest  foe  of  all-— a  weak- 
ness in  his  own  character. 

4th  of  the  6  Big  Pictures 

GEORGE  WALSH 

Is  Making  for 
EXCELLENT  PICTURES   CORP.,  Samuel  Zierler,  Pres.,  N.  Y. 

Foreign   rights  by   Simmonds   Pictures   Corp.,   Cable   Simfilroco,   N.  V. 


uQne  cflhe  bed  screen 

romances  of  recent  years  - 


EVENING  w  STAR 


V 


H 


now 


capacity 

at^eRIALTO 

WASHINGTON,  D.C. 


v-  ^u^s  to  a 


sentIment  a  for  luxuriant 

°ne  recurring  *?  the"«  with 

^"*  .  ,„re     Every 


GEORGE  FITZMAURICEf^cf. 


ibih 


H 


9rom  original  story  by  Lenore  Coffee 


■▼▼ 


▼  ▼■▼■■▼ 


NOW  BOOKING!    NOW  PLAYING! 


"It  is  100%  box-office,  qnaranleed 
to  make  every  exhibitor  believe 
injania  Cfous-say/licwYorVi 


'  CiV'v 


Romance,  gorgeous  pno 
'og'-aphy,   ,ove,  "h°- 

">8  action   pacfc    thi 

fi'^fc  enthralled  a„  a„.'S 
.^-hatSattenseth:oa;d- 

»°x- office    guaranteed    Z 

2 '*T exhibi- b" , 

m  San^  Claus." 

_ NEWY0^   MIRROR 

"Into  'The  Night  of  Love'  George 
Fitzmaurice  has  packed  with  great 
skill,  adventure  and  romance. 
Photography  is  amazingly  beau- 
tiful and  sustained.  Gathers 
speed  and  suspense." 

NEW  YORK  WORLD 


r^ 


"The  Night  ot  Love"  is 
crowded  with  beauty,  thrills 
and  romance.  The  settings 
are  colossal  and  convincing. 
Ronald  Colman  and  Vilma 
Banky  are  as  romantic  a  pair 
ot  lovers  as  ever  graced  the 
celluloid.  Assures  those  out 
for  a' vicarious  thrill  that  an 
'enjoyable  time  was  had  by 
all.' " 

NEW  YORK  AMERICAN 


/(  «"«  hold  y„u_,,    .„ 
yo»~  en,U       ,,  Chr'H 

,io„  ,  enthr«ll  you.    A 
;***'  Wun.pl,  for   a« 

n;r;rwithit-  *£ 

iS  upicture  °{ . 

"ngertu  tyWf" 

8  r,n  hearts  of  a«» 


MIRROR 


rior    Picw«  drama' 
«A    supe"°r    v    ^  motnent. 

There  is   not    a  enthuslasttauW 

Cheerfully    *f         tobo*«*c« 


S^and  sighed  ff,       "*  at  M**  J 

lots°nd  lots  0?*estmed«>  make 
**  UT  money." 

NE^  YORK  SUN 


Ronald 


man 

pleased  by  UNITED   ARTISTS    CORPORATION 


AAA 


A.     A 


S.  R.  O.  STRAND  -  NEW  YORK! 


Friday,  January  28,   1927 


Cloth  Bound 

Covers  Everything 

A  Mine  of  Information 


THE 


Friday,  January  28,  1927 


-<^3 


mmm—mmmm 


DAILY 


OUT    TO-DAY 

NEARLY   1000  PAGES    —   400  PAGES  OF  ADVERTISING 


A   GREAT   BOOK 


COVERING 


A  GREAT  INDUSTRY 


Published  by 


ITHE 

feNEWSPAPER 

•filmdom 


ANDWEEKLY 
FILM  DIGEST 


1650  BROADWAY,  NEW  YORK  CITY  AMBASSADOR  HOTEL,  LOS  ANGELES,  CAL. 


"You'll  Find  One   Everywhere" 


v. 


THE 


tfh 


-<5BK 


DAILY 


Friday,  January  28,  1927 


218  Critics  Name 

144  Best  Films 

(Continued  from  Page   1) 

ture  covering  the  Ten  Best  Pictures. 
This  satisfaction  is  inspired  by  the 
fact  that  this  idea  originally  conceiv- 
ed by  "Danny"  seven  years  ago  has 
now  become  an  event  of  national  im- 
portance engaging  the  interest  of 
everyone  in  the  industry. 

It  is  interesting  to  note  that  Metro- 
Goldwyn-Mayer  leads  in  the  Ten 
Best  with  3,  Famous  Players  and 
United  Artists  have  2  each,  while 
Prod.  Dist.  Corp.,  Fox  and  Warners 
score    one    apiece. 

Late  Entries 

In  fairness  to  certain  productions 
such  as  "Old  Ironsides"  and  "What 
Price  Glory,"  it  must  be  borne  in 
mind  that  they  were  handicapped  in 
the  voting  by  a  late  start  in  the 
season.  Inaugurating  their  long 
runs  in  December,  and  appearing  in 
less  than  a  half  dozen  cities,  it  is 
quite  obvious  that  they  could  not 
roll  up  the  volume  of  votes  that  un- 
doubtedly would  have  been  theirs 
under   a   nation-wide    showing. 

Also  the  status  of  road  show  pro- 
ductions must  be  considered.  "The 
Big  Parade"  was  listed  ninth  in  the 
Ten  Best  of  1925,  but  moved  up  to 
fourth  place  in  the  1926  poll,  due  to 
a  more  general  distribution.  On  the 
other  hand,  "Ben  Hur"  did  not  ap- 
pear in  the  1925  list  because  of  ex- 
clusive road  showing,  but  captures 
second  place  for  1926. 

Other  interesting  comparisons  are 
numerous.  "Stella  Dallas"  is  one 
of  the  Ten  Best  for  1926,  and  ap- 
peared prominently  in  the  Honor 
Roll  for  1925.  The  Honor  Roll  com- 
prises all  pictures  selected  by  various 
critics,  but  not  receiving  sufficient 
votes  to  make  the  Ten  Best  class. 
"The  Gold  Rush,"  capturing  first 
honors  in  1925,  also  appears  on  the 
Honor  Roll  for  1926.  These  two 
pictures  furnish  a  fine  illustration  of 
an  important  point  to  be  considered. 
That  is  the  fact  that  when  a  popular 
feature  such  as  these  two  attains 
more  general  distribution  it  is  re- 
flected in  the  voting.  Thus  one 
makes  the  Ten  Best  class  in  1925, 
and  the  other  in  1926,  while  both 
maintain  their  popularity  in  the  vot- 
ing for  the  two  years.  The  im- 
portant fact  developed  here  is  that 
a  picture  is  never  old  in  a  territory 
where  it  has  not  yet  been  shown. 
So  the  newspaper  reviewers  are  justi- 
fied in  including  an  old  release  in 
their    selections. 

This  year's  canvass  includes  the 
votes  of  218  critics  on  trade  and  fan 
publications,  newspapers  and  national 
magazines.  Every  section  of  the 
United  States  is  represented.  So  the 
final  vote  must  be  accepted  as  a  fair 
appraisal  of  the  Ten  Best  from  a 
critical   standpoint. 

An  Extensive  Poll 

The  number  of  cities  and  towns 
covered  in  the  canvass  is  108.  News- 
papers represented  cover  a  total  cir- 
culation of  many  millions.  Certain 
newspapers  will  be  found  unlisted  in 
the  canvass,  having  refused  for  rea- 
sons of  editorial  policy  to  submit  their 
selections. 

In  order  to  insure  the  most  com- 
plete  poll    possible,   the   closing   date 


PHIL 

DALY 
SEZ/ 


"With  most  of  the  big 
conventions  scheduled  for 
the  wild  and  wooly  where 
men  are  men  and  comedy 
constructors  haven't  got 
a  chance,  it  looks  like 
Casey  Jones  and  his  good 
old  Santa  Fe  will  have 
plenty  of  customers  dur- 
ing  May  and  June." 


for  the  canvass  was  kept  open  till 
the  early  part  of  January.  An  idea 
of  the  work  involved  can  be  gained 
from  the  fact  that  a  series  of  six  let- 
ters over  a  period  of  two  months 
was  forwarded  to  the  newspaper  crit- 
ics. The  stragglers  were  brought  in 
with  telegraphic  reminders  just  be- 
fort  closing  time. 

In  addition  to  the  Ten  Best  selec- 
tions, there  were  134  pictures  receiv- 
ing votes  in  the  canvass.  These, 
comprising  the  Honor  Roll,  with  the 
number  of  votes  for  each,  are  listed 
elsewhere.  The  completepoll,  show- 
ing the  individual  selections  of  the 
voting  critics  will  be  found  in  the 
YEAR  BOOK. 


The  Honor  Roll 

{Continued  from  Page  1) 

Productions    which    received    votes 
of  ten  or  less  follow: 

Abraham   Lincoln 

Ace  of   Cads.  The 

Across  the  Pacific 

Alaskan   Adventures 

Aloma  of   South   Seas 

Amateur   Gentleman,   The 

Bat.   The 

Battling  Butler 

Blind    Goddess 

Boy  Friend,   The 

Campus    Flirt,   The 

Classified 

Cohens  and  Kelleys,  The 

Corporal   Kate 

Cyrano  de   Berprerac 

Dark    Angel,    The 

Devil   Horse,   The 

Devil's   Circus,   The 

Devil's   Island 

Diplomacy 

Don   Juan's    3    Nights 

Don   Q 

Duchess  of  Buffalo,  The 

Eagle,    The 

Ella   Cinders 

Everybody's    Acting 

Exquisite    Sinner,    The 

Fine  Manners 

Fire  Brigade,  The 

First  Year,  The 

Flesh   and  the   Devil 

For   Heaven's   Sake 

For   Wives   Only 

Freshman,  The 

Gigolo 

God   Gave  Me  20   Cents 

Gold  Rush,  The 

Goose   Woman,   The 

Gorilla  Hunt,   The 

Grass 

Great   Gatsby,  The 

Hands  Up 

His   Secretary 

Hold   That  Lion 

Hotel    Imperial 

Hunchback  of  Notre  Dame,  The 

Irene 

Iron   Horse,   The 


It's  the  Old  Army  Game 

Kid    Boots 

Kiss  for   Cinderella,  A 

Laddie 

Lone    Wolf    Returns,   The 

Lovey  Mary 

Mannequin 

Mantrap 

Marriage    Clause,    The 

Memory    Lane 

Michael    Strogoff 

Midnight   Sun,   The 

Night   of    Love 

One   Minute  to   Play 

Padlocked 

Paths  to   Paradise 

Plastic   Age,   The 

Prince  of   Tempters 

Popular   Sin,   The 

Road   to    Yesterday 

Sally,   Irene   and   Mary 

Sally  of  the  Sawdust 

Sandy 

Show-Off.   The 

Siege 

Skinner's  Dress  Suit 

Slums  of  Berlin 

Social   Celebrity,   A 

Sorrows   of    Satan 

So's    Your   Old    Man 

Stage   Struck 

Subway   Sadie 

Tell    It   to   Marines 

Ten    Commandments,    The 

That   Royle    Girl 

Thief  of  Bagdad,  The 

Three  Faces   East 

Thundering    Herd,    The 

Tin    Gods 

Tin  Hats 

Torrent    (Ibanez'),   The 

Twinkletoes 

Untamed  Lady,  The 

Up  in   Mabel's   Room 

Up-Stage 

Wanderer,   The 

Waning  Sex,   The 

What   Happened  to  Jones 

Wilderness  Woman,  The 

Winning   of    Barbara    Worth 

Wise   Guy,  The 

You'd   Be  Surprised 


Conference  Opens 

(Continued  from  Page   1) 

National  Board  of  Review.  The  in- 
itial program  comprised  addresses  and 
reports.  On  the  evening  schedule 
was  an  address  by  Terry  Ramsaye 
on  "The  History  of  the  Motion  Pic- 
ture" and  "Thirty  Years  of  Motion 
Pictures,"  a  composite  film  assembled 
in    historic    sequence. 


Nine  Years  Ago  Today 


in 


The  Film  Daily 


Charlie  Chaplin  in  filing  his 
answer  in  the  Supreme  Court 
to  a  suit  brought  by  Essanay, 
stated  that  he  "has  a  well  es- 
tablished reputation  throughout 
the  world  as  a  motion  picture 
comedian    of   great  ability." 

And  he  still  has.  On  this 
pinnacle  of  screen  artistry  no 
brickbats  front  any  source 
can  reach  him. 


Fourth  Week  for 

"Flesh  and  Devil' 

(Continued  from  Page   1) 

night,  it  had  grossed  $178,056.75  an 
with  two  more  days  to  go,  indica 
tions  were  that  it  would  top  its  sec 
ond  week  mark.  The  gross  of  th 
picture  to  date  by  weeks  is:  first  wcel 
$71,446.95;  second  week,  $61,059.80 
third  week  (five  days),  $45,550. 

Holding  over  of  the  picture  for 
fourth  week  means  that  it  will  hav 
played  the  Capitol  exactly  twice  a 
long  as  any  previous  picture  in  th 
history  of  the  theater.  It  was  hel 
over  for  a  third  week,  all  precedent 
of  the  house's  seven  years'  caree 
were  upset.  But  the  attendance,  in 
stead  of  undergoing  the  usual  gradua 
decline  to  be  expected  in  the  latte 
part  of  an  engagement,  showed  a. 
increase. 

In  other  key  cities,  M-G-M  re 
ports  the  sensational  pace  of  the  pic 
ture  has  been  duplicated.  Chicag 
and  Philadelphia  have  provided  cap 
acity  houses  for  first-run  engage 
ments,  while  Denver,  Butte  and  othe 
cities  in  the  Far  West  report  recor 
receipts.  At  the  Forum,  Los  Angeles 
it  will  be  presented  as  a  two-a-da 
picture  the  first  week  in  February. 


Club  Mirador 

the  New  York  rendezvous  of  celebrities  of  Stage  and  Screen 

clSlpw  Presenting 

Europe's  Most  Spectacular  Dancers 

SIMMES 

and  BABETTE 

Direct  from  a  sensational  tour  of  the  Continent 
and  Riviera  and  a  record-breaking  run  with  "No, 
No   Nanette"  in   London.     Appearing  nightly 

also 

JOHNNY  JOHNSON'S 
CLUB  MIRADOR  ORCHESTRA 

Third  Successive  Season 


ks 


E.  Ray  Goetz,  ^Managing  'Director 
200  West  51st  Street,  New  York  .  Phone  Circle  5106 


NDWEEK1 
ILM  DICES 


VOL.  XXXIX     No.  25 


Sunday,  January  30,  1927 


Price  25  Cents 


R.  0  at  the  Uptown,  Los  Angeles,  and 
now  in  its  eighth  big  week  at  the  fa- 
mous George  M.  Cohan  Theater,  Broad- 
way and  42nd  St.,  New  York. 

IALTO,  Washington ;  Capitol,  Miami — 
North,  South,  East,  West— it's  S.  R.  0. 
Everywhere. 

H,  what  a  SHOWMAN'S  PICTURE! 


A  UNIVERSAL  FILM  DE  FRANCE  PRO- 
DUCTION. Presented  by  Carl  Laemmle 
with  the  Screen  Idol  of  Europe  —  IVAN 
MOSKINE 


Equipment 

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equipment  field  through  the 
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tracing  developments  in  this 
constantly-improving  branch  of 
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DEVELOPMENTS  of  the  theater  field  are  carefully  traced  by 
THE  FILM  DAILY.  To  its  other  services,  now  has  been 
added  complete  monthly  reports  of  theater  ownership  changes, 
closings  and  reopenings.  By  arrangement  with  Film  Boards  of 
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FILM  DAILY  policy  of  brevity  but  complete  coverage. 


Keep  Posted 

Many  exhibitors  use  THE 
FILM  DAILY  reviews  as  a 
guide  in  buying  pictures.  Writ- 
ten from  the  box  office  angle, 
they  offer  a  reliable  index  of 
picture  quality. 


I{OYAL  ENTERTAINMENT 

ROYALLY  HOUSED 


CECIL  B.DeMILLE 
Piaster  producer 


E.F.ALBEE   . 
President  KeithAlbee  Circuit 


MARCUS  HEIMAN    . 
President-Orpheum  Circuit 

The  association  of 
these  personalities, 
combining  the  foremost 
genias  in  the  field  of 
photoplay  production 
with  the  world's  great- 
est showmen,  repres- 
ents a  guarantee  of  sup- 
erlative entertainment. 


TheHillstreet  Theatre, 
Los  Angeles,  one  of  the 
magnificent  show 
houses  in  the  great 
Orpheum  Circuit  of 
theatres  featuring 
De  Mille  -Metropolitan 
Pictures. 


(/^^"f  1NE  jewels  deserve  fine  mountings.   Royal 
^-/       "  entertainment  deserves  royal  presentation. 

*<~S  This  has  now  been  accomplished  through 
the  linking  of  De  Mille-M etropolitan  Productions 
with  Keith-Albee-Orpheum  theatres. 

The  very  name  of  Cecil  B.  De  Mille  stands  for  pic- 
tures that  realize  the  dreams  of  mankind.  Over 
and  over  De  Mille  has  opened  for  us  the  gates  that 
lead  to  adventure,  mystery  and  romance — has  made 
it  possible  for  us  to  escape  from  the  humdrum 
facts  of  existence  into  an  exciting  new  world.  His 
very  name  has  come  to  have  a  magic  meaning.  To 
the  initiated  it  is  a  guarantee  of  gorgeous,  soul-sat- 
isfying entertainment. 

It  is  fitting  that  these  screen  masterpieces  should 
be  shown  in  America's  finest  theatres.  And  so, 
from  the  famous  Hippodrome  in  New  'York  clear 
across  to  the  magnificent  Hillstreet  theatre,  Los 
Angeles,  Keith»Albee-Orpheum  theatres  every- 
where twinkle  with  the  names  of  De  Mille-Metro- 
politan  great  films.  And,  just  as  the  Hippodrome 
in  New  York  has  become  a  national  institution, 
each  one  of  these  theatres  has  become  a  community 
institution — a  place  where  unsurpassable  programs 
can  be  taken  for  granted. 


DeMILLE- 
METROPOLITAN  PICTURES 

in  Ke  it h-Albee- Orpheum  and  other  first  run  theatres 

Comlncf 


JETTA  GOUDAL  in 
"FIGHTING    LOVE" 

With  VICTOR  VARCON1 

and  HENRY  B.  WALTHALL 
Adapted  by  Beulah  Marie  Dix  from  the  novel 
"If  the  Gods  Laugh"  by  Rosita  Forbes 
Supervised  by  BERTRAM  MILLHAUSER 
Directed  by  Nils  Olaf  Chrisander 
Produced  by  De  Mille  Pictures  Corporation 


John  C.  Flinn  presents 

Marie  Prevost  in 

GETTING  GERTIE'S 
GARTER" 

With 'CHARLES  RAY.  Adapted  by  F. 
McGrew  Willis  from  the  stage  play  by 
Willson  Collison  and  Avery  Hopwood 
Supervised  by  F.  Mc  GREW  WILLIS 
Directed  by  E.  MASON  HOPPER 

rVodmcci     by     Metropolitan     Pictures     Corporation 


PRODUCERS  DISTRIBUTING  CORPORATION 


JOHN  C.  FLINN.  Vice-President  and  General  Manager 


Reproduction  of  advertisement  now  appearing  in  the  national  Fan  publications 


—EXECUTIVES 
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3fe  NEWSPAPER 


ANDWEEKIY 
FILM  DIGEST 


VOL.  XXXIX  No.  25 


Sunday,  Jan.  30,  1927 


Established  1918 


JOHN  W.  ALICOATE,  Publisher 


INDEX 


PAGE 

WITHOUT   PRECEDENT,    An   Editorial  by  Maurice  D.   Kann 3 

FINANCIAL,  by   Charles  F.  Hynes 4 

FOREIGN  MARKETS,    by  James  P.    Cunningham 5 

REVIEWS  OF  THE  NEWEST  RELEASES,  by  Lilian  W.  Brennan 6-7 

HOLLYWOOD  HAPPENINGS,  by  Harvey  E.  Gausman 8 

EASTERN  STUDIOS  NEWS,  "A  LITTLE  FROM  LOTS,"  by  Ralph  Wilk  9 
THEATER  EQUIPMENT  AND  MANAGEMENT,  by  Michael  L.  Simmons.  .10 

EXPLOIT-O-GRAMS,    Compiled    by   Jack   Harrower 11 

DEVELOPMENTS  IN  PRESENTATIONS,  by  Arthur  W.  Eddy 11 

THE    WEEK'S    HEADLINES 12 


REVIEWS 


BAD  MAN'S  BLUFF 6 

BETWEEN    DANGERS 7 

CALL  OF  THE    WILDERNESS..   6 

FOR    HER    PEOPLE 7 

THE  GREY  DEVIL 7 

HER    SACRIFICE 7 

THE  KID  BROTHER 6 

LIGHTNING   LARIATS    6 


THE  LIGHTNING  REPORTER..  7 

THE  NIGHT  OF  LOVE 6 

THE  NIGHT  OWL 6 

PARADISE  FOR   TWO 6 

REDHEADS  PREFERRED 7 

THE  SILENT  RIDER 6 

THE  SMOKE  EATERS 7 

THE  WESTERN  WHIRLWIND..   7 


SHORT   SUBJECTS    12 


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OL.  XXXIX     No.  25 


Sunday,  January  30,  1927 


Price  25  Cents 


HAUER  TO  TAKE  HOLD 

IN  BRITISH  WRANGLE 

anions  Official  Sails  Next 
Week  to  Handle 
Situation 

Plans  are  being  mapped  by  Fa- 
ous  for  meeting  the  situation 
tused  by  the  banning  of  Famous 
ctures  by  Birmingham,  Eng.,  ex- 
bitors  in  protest  against  the  ac- 
jisition  by  the  company  of  two  the- 
ers  in  the  city.     E.  E.  Shauer,  head 

the  foreign  department,  is   sched- 
ed  to   sail  next  week  for   England 

take  personal  charge  of  the  situa- 
3n. 

A  storm  of  protest  from  exhibitors 
i  Birmingham  followed  acquisition  of 
e  Futurist  and  Scala  theaters  by 
amous,  exhibitors  feeling  it  was  the 
st  step  in  a  campaign  to  acquire 
•ovincial  theaters.  The  company's 
ficials  in  England,  however,  pointed 
{Continued  on  Page  4) 


Film  Contingent  Sails 

A  contingent  of  film  people  sailed 
riday  night  on  the  Majestic.  Paul- 
e  Frederick,  E.  Bruce  Johnson, 
jad  of  First  National's  foreign  de- 
irtment;  Edward  L.  Klein,  presi- 
;nt  of  International  A-  C.  A.;  Abe 
erman,  going  abroad  to  produce, 
id  Townsend  Martin,  scenarist, 
(ere  in  the  group. 

Additional  developments  in 
Foreign  Markets"  will  be  found  on 
\xge  5. 

!  Welsh  Returns 

T.  A.  Welsh,  of  Welsh,  Pearson 
id  Co.,  English  producers,  returned 
iom  the   Coast   Friday. 


Loew  Cancels  Trip 

At  the  last  moment,  Arthur  M. 
oew  cancelled  his  proposed  trip  to 
outh  America.  He  was  scheduled 
>  sail  today. 


Riesenfeld  Back 

Hugo  Riesenfeld  has  returned  from 
te  Coast  where  he  saw  "The  Rough 
iders"  for  which  he  will  write  the 
msical    score.      The    picture    which 

the  next  Paramount  production  to 
:ach  Broadway  as  a  long  run,  opens 

the  Cohan  on  Feb.  21. 


United  Adds  Another 

Milwaukee — United  Theaters,  which 
aerates  the  Radio,  Regent  and  Park- 
ay  has  purchased  the  Empire.  The 
•m  has  a  chain  throughout  the  state 
id    in    northern    Michigan. 


Allow  Higher  Signs 

Marquee  signs  may  now  be  nine 
feet  in  height  in  New  York,  a  city 
ordinance  governing  the  matter  hav- 
ing been  amended  through  the  efforts 
of  the  T.  O.  C.  C.  Owing  to  am- 
biguous wording  different  interpre- 
tations had  been  given  the  regulation 
in  the  various  boroughs.  The  maxi- 
mum height  reached  by  signs  under 
the  original  ordinance  was  six  feet. 
Alderman  Soloman  introduced  the 
imendment  which  now  awaits  the 
.ormality  of  obtaining  the  mayor's 
signature. 


2  Film  Cycles 

Hollywood — Filmdom  has  entered 
on  the  upward  curve  of  two  great 
cycles,  as  far  apart  as  the  poles,  and 
these  will  prevail  throughout  1927, 
according  to  B.  P.  Schulberg. 

The  two  cycles  are  spectacular  war 
drama,  and  comedy,  Schulberg  said: 
The  war  cycle  is  nearing  its  peak  with 
the  result  that  some  of  the  greatest 
pictures  ever  dreamed  of  have  been 
made,  while  the  comedy  cycle,  instead 

(.Continued  on  Page  4) 


Denny  Seriously  III 

Condition  of  Reginald  Denny 
is  reported  as  critical  in  a  Uni- 
ted Press  dispatch  from  Los 
Angeles.  He  recently  under- 
went an  operation  for  appendi- 
citis and  was  reported  recover- 
ing when  peritonitis  developed. 
He  had  a  high  fever  Friday,  the 
dispatch  stated. 


Berman  to  Produce 

Production  of  ten  pictures  a  year 
is  planned  in  Germany  by  Abe  Ber 
man,  former  manager  for  United  Ar- 
tists in  Europe.  The  pictures  will  be 
made  in  Berlin.  Two  will  be  de- 
signed for  American  distribution  and 
the  others  for  the  international  mar- 
ket, particularly  Germany.  Two  for- 
eign stars  and  directors  have  been 
lined  up  for  signing. 

Berman  sailed  on  the  Majestic 
Friday  night.  He  will  return  to  New 
York  in  about  one  month. 


THE  industry  is  agog.  "Flesh  and  the  Devil"  and  the  sen- 
sational course  it  is  running  at  the  Capitol  Theater  in  little 
old  New  York  is  the  reason.  Even  the  old-time  showmen 
who  figured  they  knew  all  of  the  tricks  have  been  surprised. 
Over  at  Metro-Goldwyn-Mayer  it  was  never  anticipated  that  this 
picture  would  upset  all  precedent  by  doing  sufficient  business  to 
allow  for  a  four  weeks'  run  at  a  weekly  change  theater  on 
Broadway. 

Grosses  tell  the  story.  The  first  week  resulted  in  a  $71,446 
business;  the  second  week,  $61,059  while  for  the  first  five  days 
of  the  third  week,  the  tidy  sum  of  $45,550  was  gathered  at  the 
box-office.  Turning  to  the  1927  Film  Year  Book — it  made  its  ap- 
pearance but  yesterday  and  is  already  proving  its  mettle — an  in- 
teresting comparison  showing  the  manner  in  which  "Flesh  and 
the  Devil"  is  holding  up  comes  to  light.  Turning,  for  instance,  to 
those  pictures  which  grossed  top  money  at  the  Capitol  in  1926, 
you  find  this : 

"Kiki"  played  to  $74,241  the  first  week  and  $50,174  the  second 
week.  The  drop  was  $24,067.  "Mare  Nostrum"  did  $72,570  its 
first  week  and  $45,678  the  second,  or  a  drop  of  $26,892.  This 
brings  you  to  "The  Temptress"  which  has  $74,342  to  its  credit 
for  an  initial  week's  business  and  $52,204  for  a  second  week,  mak- 
ing the  difference  of  $22,138  in  the  grosses.  Returning  to  the 
current  situation,  what  do  you  discover?    You  find  that  the  sec- 

(Continued  on  Page  4) 


F.  N.  CLOSES  'MIRACLE' 
DEAL  VUTH  WOODS 

Legal     Fight    Hinted    in 

Announcement  of 

Purchase 

First  National  yesterday  announced 
purchase  of  screen  rights  of  Max 
Reinhardt's  "The  Miracle"  from  A. 
H.  Woods.  Production  plans  are 
under  way,  with  the  picture  expected 
by  the  company  to  cost  upwards  of 
$2,000,000. 

Woods,  First  National  declares, 
has  controlled  the  rights  since  1913, 
when  he  presented  a  version  of  the 
play  at  the  Park.  His  rights  to  the 
property  later  were  upheld  in  court, 
it  is  stated,  when  a  permanent  in- 
junction was  obtained  restraining 
presentation    of   another    screen   ver- 

( Continued  on  Page  4) 


Need  More  Projectors 

Teachers  and  educators  generally 
were  criticized  by  Prof.  Leroy  E. 
Bowman  of  the  Dept.  of  Social 
Science,  Columbia  University,  for 
their  lack  of  appreciation  of  the  pos- 
sibilities of  the  motion  picture  in 
visual  education,  at  the  Better  Films 
Conference  Friday  at  the  Waldorf- 
Astoria.  He  also  criticized  the  lack 
of  provision  of  projectors  in  the  New 
York  public  schools. 

Some  woman's  organizations  think 
that  they  want  censorship,  said  Mrs. 
(Continued   on   Page    \2) 


Saenger  Opening  Feb.  4 

New  Orleans — E.  V.  Richards,  Jr., 
of  the  Saenger  Enterprises,  who  re- 
cently returned  from  South  America, 
is  completing  plans  for  the  opening  of 
the  Saenger.  Formal  opening  for  an 
invitation  audience  will  be  Feb.  4, 
with  the  theater  opened  to  the  public 
the  following  day. 


Barker  Unit  Going  to  Banff 

Los  Angeles  —  Reginald  Barker, 
directing  "The  Branding  Iron"  for 
M-G-M.,  will  leave  shortly  for  Banff, 
on  location  taking  his  company 
headed  by  Aileen  Pringle,  Ralph 
Forbes,  Lionel  Barrymore  and  T. 
Roy  Barnes. 


Sunday  Shows  at  Granite  Falls 

Granite  Falls,  Minn. — S  u  n  d  a  y 
shows  now  are  being  presented  here, 
following  repudiation  of  the  "Sour 
Sabbath"  at  the  last  election. 


Robbins  Forms  New  Company 

Utica,  N.  Y. — Nate  Robbins  has 
formed  a  new  company  to  operate 
the  Colonial. 


THE 


-cB&Ok 


DAILY 


Sunday,  January  30,  1927 


Vol.XXXIXNo.25    Sunday,  Jan.  30,1927    Price25Cents 


I0HN  W.  ALICOATE      : 


Publisher 


Published  daily  except  Saturday  and  holidays 
at  1650  Broadway,  New  York,  N.  Y.,  and 
copyright  (1927)  by  Wid's  Films  and  Film 
Folk,  Inc.  J.  W.  Alicoate,  President  and 
Treasurer;  Maurice  D.  Kann,  Editor;  Don- 
ald M.  Mersereau,  Business  and  Advertising 
Manager;  Ralph  Wilk,  Traveling  Represen- 
tative. Entered  as  second-class  matter  May 
21,  1918,  at  the  post-office  at  New  York, 
N.  Y.,  under  the  act  of  March  3,  1879. 
Terms  (Postage  free)  United  States,  outside 
of  Greater  New  York,  $10.00  one  year;  6 
months,  $5.00;  3  months,  $3.00.  Foreign, 
$15.00.  Subscribers  should  remit  with  order. 
Address  all  communications  to  THE  FILM 
DAILY,  1650  Broadway,  New  York,  N.  Y 
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dress: Filmday,  New  York.  Hollywood 
California — HaTvey  E.  Gausman,  Ambassa- 
dor Hotel:  'Phone,  Drexel  7000  and  Wash- 
ington 9794,  London — Ernest  W.  Fredman, 
The  Film  Renter,  58,  Great  Marlborough  St., 
London,  ,V.  I.,  Paris — La  Cinematographic 
Francaise,    5,   Rue   Saulnier. 


Financial 


Film  issues  experienced  a  busy  time  of  it, 
Loew's,  Inc.,  leading  the  trading  action,  when 
18,300  shares  changed  hands  at  a  rise  of  1J4- 
Warner  "A"  won  back  1H  on  a  turn-over 
of  16,100,  the  curb  issue,  too,  rising  a  frac- 
tion on  a  trade  of  2,600.  Famous  common 
sold  4,600  shares  at  a  fractional  rise.  Uni- 
versal took  a  drop  of  4J4  points  on  a  neglig- 
ible turn-over.  Otherwise,  prices  were  staunch 
throughout. 


Quotations 


Am  Seat.  Vtc . . . 
Am'  Seat.  Pfd... 
•Ba'laban  &  Katz.. 
*Bal.  &  Katz  Vtc. 
Eastman  Kodak  . . 
Famous  Players  . 
Fam.  Play.  Pfd.. 
Film  Inspect.  . . . 
♦First  Nat'l.  Pfd.. 
Fox  Film  "A"... 
Fox  Theaters  "A". 

*Intern'l  Project. 

Loew's,   Inc 5 1  Yt, 

*Metro-Gold    Pfd 

*M.  P.  Cap.  Corp. 
Pathe  Exch.  "A". 
Paramount   B'way 

ttRoxy    "A"    

ttRoxy  Units  ... 
ttRoxy  Common  . . 
Skouras  Bros.  ... 
"Stan.  Co.  of  Am. 
Trans-Lux  Screen 
♦Univ.  Pict.  Pfd.. 
Universal  Pictures 
Warner  Pictures  . 
Warner  Pict.  "A" 


High  Low 
43*4  43J4 
43J4     43J4 


.12854  126J4 
.111J4  109^ 
.12254  12254 
.     5  5 

.'  67 %  6654 
.   22&     22 


5054 


39J4     39 

100*4  10054 

31         29 


Close 
4354 

6VA 

7354 

1285i 

11054 

12254 

5 

98 

67J4 

225* 

10*5 

SIH 
25  54 
12J4 
39*4 
100^ 


Sale* 

100 
100 


1,000 

4,600 

100 

200 

'566 
700 

18,300 


800 
14 


34 
47 


32 

9 

47 


30         30 

3054     2854 
42 


3954 
*  Last   Prices   Quoted       t  Bond 
*»  Philadelphia   Market     tt  Bid 


47  

85^      .... 

9854       '.'.'.'. 
30  100 

30         2,600 
41       16,100 
Market 
and   Ask 


When  you  think  of 

INSURANCE 

you  are  thinking  of 

S  T  E  B  B  I  N  S 

Specialists  in  Motion  Picture 

and  Theatrical  insurance  for 

the  -past  fifteen  years 


Arthur  W.  Stebbins  &  Co. ,  Inc. 
1S40  Broadway  N.  Y.  C. 

Bryant  3040 


Without  Precedent 

(Continued  from  Page  3) 

ond  week's  business  for  "Flesh  and  the  Devil"  tapered  off  only 
$10,387.  Most  unusual  and  indubitably  the  consideration  which 
prompted  M-G-M  to  hold  over  for  a  third  week. 

A  Kick 

What  follows  is  the  story  of  a  real  business  romance : 

Forty  years  ago  this  spring,  Harry,  Abe  and  Sam  Warner 
reached  America's  shores.  They  had  been  brought  over  from  the 
old  country  by  their  father  who  had  settled  in  Baltimore  two 
years  previously.  The  elder  Warner  had  established  one  of  the 
first — perhaps  it  was  the  first — "shoes  made  while  you  wait'' 
shops  in  this  country.  Business  was  progressing  so  well  that  he 
decided  to  bring  over  his  family. 

Sunday  night,  in  that  same  city,  "Don  Juan"  opens  with  the 
Vitaphone.  The  theater  is  the  Metropolitan.  All  of  the  Warner 
brothers  will  be  present.  They  will  have  the  satisfaction — and 
satisfaction  indeed  it  must  be — to  sit  in  their  own  theater,  see 
one  of  last  year's  outstanding  pictures,  and  listen  to  the  Vita- 
phone  which  their  courage  and  resourcefulness  gave  to  the  world 
all  presented  in  the  city  where  forty  years  ago  they  had  faced 
the  future  as  poor  immigrants.    That's  a  real  kick. 

KANN 


Shauer  to  Take  Hold 
In  British  Wrangle 

(Continued  from  Page  3) 

out  that  the  theaters  were  obtained 
to  assure  an  outlet  for  Famous  prod- 
uct. The  theaters  were  secured 
when  a  deal  was  pending  by  Pro- 
vincial Cinematographic  Theaters, 
largest  chain  operators  of  England, 
which,  it  was  stated,  virtually  would 
"sew    up"    Birmingham. 

At  a  mass-meeting  held  recently  at 
Birmingham,  a  strong  attack  on  Fa- 
mous was  launched,  with  a  ban  on 
the   company's  product  voted. 


2  Film  Cycles 

(Continued  from  Page  3) 
of  sagging,  as  had  been  predicted  in 
some  quarters  before  the  end  of  1926, 
is  rising  on  a  wave  that  is  gathering 
tremendous  force  and  is  still  far  from 
the  crest. 

The  public,  he  said,  wants  three 
things  in  its  screen  fare,  thrills,  ro- 
mance and  laughter,  which  are  pro- 
vided by  the  two  types. 

Arkush  Plans  Two  More 

San  Francisco — Plans  of  Ellis  J. 
Arkush  will  bring  his  circuit  of  Bay 
District  houses  to  seven.  He  now  has 
five  in  his  chain  and  is  planning 
houses  at  Redwood  City  and  Palo 
Alto. 


Fifteen  Inspectors  on  Board 
Philadelphia — There  now  are  15  in- 
spectors working  under  Harry  L. 
Knapp,  chairman  of  the  state  censor 
board.  This  is  the  largest  number  in 
the   history  of  the  board. 


Nine  in  Stanley-Fox  Chain 
Pleasantville,    N.    J.— The    Stanley- 
Fox    circuit    now    is    operating    the 
Rialto,     recently    purchased    as    the 
ninth  in  its  chain. 


F.  N.  Closes  'Miracle' 
Deal  With  Woods 

(Continued  from  Page  3) 

sion  of  the  play.  First  National  de- 
clares it  will  protect  the  rights  an- 
nounced to  have  been  purchased 
with  whatever  legal  action  may  be- 
come necessary. 

"My  ownership  of  'The  Miracle' 
was  definitely  established  some  years 
ago,"  said  Woods,  "when  I  purchased 
the  holdings  of  Joseph  Menchen, 
who  produced  the  first  picture  in 
Vienna  in  1912.  I  have  sold  the 
rights  to  First  National." 

According  to  Menchen,  Woods 
breached  his  contract  for  distribut- 
ing the  film  in  the  United  States  and 
Canada  on  a  percentage  arrangement. 
Menchen  declares  he  has  sold  the 
rights  to  M-G-M,  but  the  latter  has 
no  statement  to  make. 


Dillin  Sponsoring  Exposition 

Los  Angeles — Elwood  Dillin  is  pro- 
moter of  the  exposition  to  be  held 
March  7  to  12  at  the  Auditorium. 
Tamar  Lane  is  in  charge  of  finances, 
with  Sam  W.  B.  Cohn  publicity  di- 
rector. 


Displays  being  arranged,  sponsors 
of  the  affair  state,  will  show  technical 
development  in  various  phases  of  the 
industry.  Screen  celebrities,  it  is 
promised,  will  preside  at  the  various 
booths.  Free  film  tests  for  screen 
aspirants  also  are  on  the  program 
Following  are  companies  listed  as 
having  reserved  space: 

Western  Costume  Co.,  Calking  Decorating 
Co.,  Eastman  Kodak  Co.,  Harry  Brown  Elec- 
tric Co.,  Cinema  Studio  Supply  Co.,  Win- 
field  Kerner  Co.,  Creco..  Bell-Howell,  Ash 
craft  Lighting  Co.,  David  Horsely,  and  Na- 
tional   Theater    Supply    Co. 


Huff  Resumes  Control 
Lock    Harin,    Pa.— G.    A.    Huff    is 
again  operating  the  State. 


Your  Income  Tax 


This  is  the  fourth  of  a  series  ot 
articles,  based  on  the  Revenue  Ac. 
of  1926  and  the  latest  regulatiom 
relating  to  the  income  tax.  Thi 
series  will  outline  to  taxpayers  th< 
benefits  to  which  they  are  entitles 
under  the  existing  law. 


Anomalous  as  it  may  seem,  a  person  ma; 
be  married  and  yet  single  for  the  purpose 
of  the  income  tax  law.  To  be  allowed  an 
exemption  of  $3,500,  a  married  couple  musi 
have  "lived  together,"  in  the  eyes  of  thi 
law,  for  the  entire  taxable  year.  However 
in  the  absence  of  continuous  residence  ta 
gether,  the  question  of  whether  man  am 
wife  are  living  together  depends  upon  th< 
character  of  the  separation. 

If,  occasionally,  the  husband  is  away  oi 
business,  or  if,  for  any  necessary  reason 
temporary  separation  exists,  the  full  exemp 
tion  is  allowed.  The  presence  of  a  wife  a 
a  sanitarium,  or  her  unavoidable  absenci 
because  of  ill-health  does  not  change  thei 
status,  and  the  full  exemption  is  allowed  thi 
husband  But  when  the  husband  deliberatel; 
and  continuously  makes  his  home  at  one  plaa 
and  the  wife  at  another,  they  are  classed  a: 
single  persons,  and  each  is  allowed  an  ex 
emption    if    $1,500    only. 

In  the  absence  of  continuous  actual  resi 
dence  together,  whether  a  person  with  de 
pendent  relatives  is  the  head  of  a  family 
and  therefore  entitled  to  an  exemption  o 
$3,500,  also  depends  upon  the  character  o 
the  separation.  If  a  father  is  away  oi. 
business,  or  a  child  or  other  dependent  awa; 
at_  school  or  on  a  visit,  the  common  horn 
being  maintained,  the  exemption  applies.  "Pel 
sonal  service"  shall  be  considered  as  earnei 
income.  Such  allowance  is  not  to  exceed  21 
per  cent  of  the  taxpayer's  share  of  the  ne 
profits  of  such  trade  or  business.  For  ex 
ample,  a  taxpayer  received  in  1926  from 
business  in  which  both  personal  services  am 
capital  are  material  income-producing  factors 
a  net  profit  of  $30,000.  The  25  per  cen 
crdeit  is  computed  on  20  per  cent  of  $30,00C 
or  $6,000.  The  amount  payable  is  the  ta: 
on  $30,000,  less  25  per  cent  of  the  tax  o: 
$6,000. 

The  earned  income  credit  is  allowed  men: 
bers  of  a  partnership,  such  credit  applyin 
to  the  share  of  the  net  income  belonging  t 
each  which  consists  of  earned  income.  When 
as  in  the  case  of  an  individual  taxpayer,  cap 
tal  and  personal  service  are  both  materis 
income-producing  factors,  the  20  per  cer 
limitation  applies.  In  such  cases  the  salarie 
paid  a  partner  should  be  added  to  the  di: 
tributive  shares  to  determine  the  "reasonabl 
allowance  for  personal  services."  For  exan 
pie,  the  "A"  partnership,  consisting  of  tw 
members,  made  in  1926  a  net  income  of  $40 
000.  Each  partner  drew  during  the  year 
salary  of  $7,000.  These  salaries  should  b 
added  to  the  net  income,  making  a  total  o 
$54,000.  Hence  $27,000  is  the  distributiv 
share  of  each  partner.  Twenty  per  cent  c 
$27,000  is  $5,400.  Each  partner,  therefore 
is  allowed  an  earned  net  income  of  $5,40( 
although  his   salary  was   $7,000. 

If  a  partnership  business  consists  principa. 
ly  in  rendering  personal  service,  the  emploj 
ment  of  capital  not  being  material,  bu 
merely  incidental,  the  earnings  of  such  par 
nership  are  considered  due  primarily  to  the  ac 
tivities  of  the  owners.  In  such  cases  th 
20  per  cent  limitation  does  not  apply,  an 
the  entire  net  income  up  to  $20,000  may  t, 
treated  as  earned  income  when  computin 
the  25   per  cent  credit. 


Two  Planned  at  Wauwatosa 

Wauwatosa,  Wis. — Two  new  the 
aters  are  planned  here.  Local  intei 
ests  plan  a  $250,000  house  while  th 
Badger  Building  Service,  Milwaukei 
has  plans  for  a  $200,000  house,  seatin 
1,100.  The  latter,  it  is  stated,  may  b 
leased   to   Saxe    Enterprises. 


GOWNS  or  UNIFORMS 


LEARN    TO    SAY 


1437  BROADWAY  -   TEL  5580  PEN. 

ALSO  25,000  COSTUMES  TO  RENT 


THE 


Sunday,  January  30,  1927 


S?^ 


DAILY 


AIDING    THOSE    INTERESTED 

IN    THE    FOREIGN     MARKETS 

TO    KEEP    ABREAST    OF    FILM 

HAPPENINGS  ABROAD 


Foreign  Markets 


A    SUMMARY    OF   TRADE 

HAPPENINGS      IN      ENGLAND 

GERMANY,      FRANCE,      CHINA 

AND    FLASHES    FROM    OTHER 

LANDS 


By  JAMBS   P.   CUNNINGHAM 


Russia  Expands 


Moscow — Russia  is  at  last  taking 
!the  possibilities  of  the  screen  very 
seriously.  A  great  nation  in  other 
arts,  her  backwardness  in  the  motion 
picture  has  been  due  to  a  lack  of 
'technical  resources  and  the  social  up- 
heaval   of   the    country. 

A  majority  of  the  films  made  in 
Russia  until  recently  were  of  a 
political  character.  Now  the  Sov- 
kino,  which  controls  the  industry, 
[have  realized  that  the  people  need 
entertainment  essentially,  and  are 
making  pictures  of  which  the  sub- 
jects are  drawn  from  the  rich  litera- 
ture of  the  country.  The  works  of 
such  writers  as  Dostoievsky,  Tolstoy, 
Gorky,  Pushkin  and  Tchekov  are 
being  filmed.  Russia  possesses 
natural  material  in  the  way  of  di- 
rectors. 


5  Australian   Combine 

London — Details  of  a  new  Austral 
ian     distributing     company     recently 
formed   are   given   in   "The    Cinema." 
Major  Rassam  is  organizing  on   this 
side   the  newly  formed   Empire   Film 

r  Distributing   Agency. 

*  The  company's  directors  include 
the  Lord  Mayor  of  Melbourne,  the 
Right.  Hon.  W.  A.  Watt,  P.  C,  At- 
torney    General     of     the     Australian 

■'^Commonwealth,  Councillor  Wootton, 
Ernest    Walker,    and    John    Donald 
ison.      Among       those    financially    in- 
terested   are    Fred    Knight    and    Ed 

^mund  Jowett,  the  latter  having  been 
for    some    years    a    member    of    the 
JfCommonwealth    Government. 

Gerald  Malvern,  the  company's 
representative,  has  left  for  England 
and  the  company  is  ready  to  launch 
its  campagin  as  soon  as  Malvern  ar- 

A  rives  to  collaborate  with  Major  Ras- 
sam in   the  purchase  of   British   films. 

jn 

■HI.  


pari 


New    French    Producer 

Paris — Les     Artistes     Reunis,     the 
hew  producing   organization   recently 
formed    with    Pierre    Renoir   as    gen- 
eral manager,  will  make  "Marquita," 
l<  from      the     popular      song,      starring 
'Marie    Louise    Iribe. 


"i 


English  Film  News 

By  ERNEST    W.  FREDMAN 
Editor,   "The  Film  Renter" 

London — With  the  completion  of 
the  Astoria,  London's  latest  big  thea- 
ter, an  additional  2,250  seats  are  ad- 
ded to  the  total  of  the  metropolis. 
This  new  house  can  challenge  com- 
parison with  the  best  in  Great  Brit- 
ain. It  has  an  ideal  situation  near 
the  Central  London  Railway  station. 
The  recent  opening  of  the  new  thea- 
ter was  a  brilliant  affair,  attended  by 
many   notables. 


The  main  business  of  the  recent 
council  meeting  of  the  C.  E.  A.  was 
devoted  to  a  discussion  on  the  al- 
leged invasion  of  the  American  pro- 
ducers in  obtaining  key  theaters  in 
this  country.  Every  one  of  the  C. 
E.  A.  branches  is  to  hold  a  special 
meeting    to   discuss   this    situation. 


Work  is  now  in  full  swing  at  the 
Elstree  studios  on  the  British  Na- 
tional picture,  "Madame  Pompa- 
dour." When  that  is  finished,  Her- 
bert Wilcox  will  begin  independently 
on  "Mumsee,"  with  Pauline  Fred- 
erick in  the  lead. 


Betty  Balfour  has  recovered  from 
her  recent  illness.  She  is  leaving  for 
Nice,  and  after  a  rest  will  go  back 
into  the  production  of  "Little  Devil- 
Mav-Care." 


Italian  Films  Gain  at  Naples 

Washington   Bureau    of   THE   FILM    DAILY 

Washington — Since  the  agreement 
between  the  Banca  Commerciale  Ital- 
iana  and  the  Societa  Anonima  Ste- 
fano  Pittaluga,  under  which  the  lat- 
ter absorbed  the  interest  of  the 
Unione  Cinematografica  Italiana,  was 
made  public  in  October  last,  an  in- 
creasing number  of  Italian  films  are 
being  displayed  at  Naples  to  the  dis- 
advantage of  foreign  pictures,  says 
the   Dept.  of   Commerce. 


Capital  Production  Exporting  Co* 

Inc. 

"Production!  of  Merit" 

Available  for  Immediate  Release 

SOCIETY  DRAMAS  TWO   REEL  COMEDIES 

WESTERN  FEATURES  NOVELTY  SHORTS 

STUNT  MELODRAMAS  TWO   REEL  WESTERNS 

A  Comprakeiuira  Lin«-Up  of  a  Lars*  Variety  of  Product 


729  Seventh  Avenue,  New  York 


Cable  Address 
P1ZORF1LM 


Austrian  Gov't  Aids 

Washington  Bureau   of   THE  FILM  DAILY 

Washington  —  In  addition  to  a 
"kontingent"  of  ten  import  licenses 
for  every  domestic  film  produced,  the 
Austrian  government  has  another 
way  in  which  it  assists  its  producers, 
states  a  report  to  the  Dept.  of  Com- 
merce. It  permits  for  use  in  sets 
whenever  required  and  for  a  nominal 
fee  furniture  and  decorations  of  the 
ex-Emperor's  summer  palace  at 
Schoenbrumn  in  the  outskirts  of 
Vienna. 

A  film  recently  produced  in  the  "Vita" 
studio  in  Austria  involved  a  story  of  the 
reign  of  King  Ludwig  Leopold  of  Bavaria. 
Sets  of  this  picture  reproduced  as  nearly  ac 
curate  as  possible  scenes  in  one  of  the  King's 
palaces  some  60  years  ago.  Gobelin  tapes- 
tries, oil  paintings,  including  an  original  por- 
trait of  Emperor  Francis  Joseph;  upholstered 
chairs    and    divans    were    shown. 


Austrian  Exports  Decrease 

Washington   Bureau    of   THE   FILM   DAILY 

Washington — Austrian  exports  will 
show  a  decline  of  about  24  per  cent 
for  1926  and  imports  of  these  for  the 
same  period  will  show  a  decrease  of 
about  five  per  cent,  according  to  re- 
ports to  the  Dept.  of  Commerce.  The 
value  of  films  imported  into  Austria 
in  1925  was  7,400,000  Austrian  schill- 
ings (the  schilling  is  worth  about  14 
cents)  and  the  value  in  the  first  half 
of  1926  was  3,032,000  schillings. 
Films  exported  from  Austria  in  1925 
was  3,638,000  Austrian  schillings,  and 
the  value  in  the  first  half  of  1926  was 
1.092,000   schillings. 


Vienna  Producer  Enlarges 

Vienna — Pan  Film  A.  G.  has  es- 
tablished a  branch  in  Berlin  where 
films  will  be  produced.  The  com- 
pany will  soon  start  production  un- 
der the  name  of  Pan-Europa.  The 
parent  organization,  with  renting  oT- 
fices  i'i  Austria,  Hungary,  Poland, 
Czechoslovakia  and  Jugo-Slavia,  will 
enlarge  its  organization  for  the  dis- 
tribution of  films  of  the  two  com- 
panies. 


Berlin  Notes 

THE  FILM  DAILY  correspond- 
ent in  Berlin,  commenting  on  "Met- 
ropolis," says  it  is  in  many  ways  one 
of  the  most  astonishing  pictures  ever 
made.  Fritz  Lang,  the  director,  has 
surpassed  himself  in  the  exercise  of 
imagination  and  skill  in  handling  vast 
crowds.  Camera  tricks  and  marvels 
are  profuse,  and  some  of  them  so 
ingenious  as  to  puzzle  even  the  ex- 
perts to  tell  h(jw  they  were  achieved. 
However,  the  correspondent  states 
the  story  is  somewhat  disappointing. 


Studios  are  busier  than  ever.  This 
season  will  probably  develop  300  new 
features. 


Big  theaters  are  springing  up  ev- 
erywhere throughout  Germany.  The 
smaller  houses,  with  less  than  300 
seats,  are  disappearing.  A  new  cin- 
ema with  3,000  seats  is  now  being 
planned   for   Berlin. 


Hold   Popularity 


Berhn — Good  box-office  receipts 
are  being  consistently  maintained  by 
the'  best  class  of  American  pictures 
shown  here,  Trade  Commissioner 
Douglas  Miller  reports  to  the  De- 
partment of  Commerce.  The  Ger- 
man market  in  general  is  not  so  fav- 
orably disposed  to  American  product 
that  does  not  rate  as  first  class,  with 
the  exception  of  comedies  and  west- 
erns. These  continue  to  hold  their 
popularity. 


Foreign    Rights 

COMPLETE   PROGRAM 
Every   Type  of   Production 
Specials-Features-Shorts 
Selected    with    Expert    Knowledge    of 
Foreign   Requirements 

FERDINAND  H.  ADAM, 

International    Film   Distributor, 

152  West  42d  St.     -     New  York  City 

Cable   Ferdinadam.      Phone   Wis    1143 


Richmount  Pictures  Inc. 

723  Seventh  Avenue  New  York  City,  N.  Y. 

D.  J.  MOUNTAN,  President 
Exclusive  foreign  representatives  for  Ravart  Pictures  Cor- 
poration and  other  leading  independent  producers  and  dis- 
tributors. 

Paris  Address:  London  Address: 

Societe  des    Films,    Richmount,  Mr.  Arthur   Lever, 

2  Rue  de  Lancry,  31  Portland  Place, 

Paris,  France.  London  W.   I.,  England. 

Cable  Address:  RICHPICSOC.  PARIS    Cable  Address:  DEEJAY,  LONDON 
Cable  Address:  RICHPIC,  N.  Y. 

Exporting  only  the  Best  in  Motion  Pictures 


Harold  Lloyd  in 

"The  Kid  Brother" 

Paramount  Lengths  7654  ft. 

r>£~£  OF  THE  SEASON'S 
BROOD  OF  HEALTHY  BOX  OF- 
FICE CHILDREN.  ANOTHER 
LLOYD  LAUGH  MAKER  IS  ALL 
THE  EXHIBITOR  NEED  KNOW. 
Cast.  .Corned}-  comes  easy  and 
natural  to  Lloyd.  He  does  his 
tricks  with  enough  assurance  and  no 
bunk  bravado.  He  aims  to  keep  his 
audience  amused  and"  succeeds  with 
no  apparent  effort.  Jobvna  Ralston 
cute.  Others  in  support:  Walter 
James,  Leo  Willis,  Olin  Francis 
Constantme  Romanoff,  Eddie  Bo- 
land,  Frank  Lanning,  Ralph  Years- 
ley. 

Story   and    Production Comedy. 

The  Lloyd  comedies  are  always  de- 
pendably original.  That  is  the  out- 
standing quality  of  each  succeeding 
release.  Lloyd  and  his  gag-men 
again  have  devised  a  corking  set  of 
comedy  situations  that  fit  consistent- 
ly into  a  well  joined  plot  and  the 
laughs  keep  building  from  little 
chuckles  to  hilarious  roars.  This 
increasing  comedy  tempo  is  decidedly 
good  business  and  makes  for  a  splen- 
didly sustained  interest.  How  Har- 
old, as  the  shy  son  of  a  county 
sheriff,  retrieves  the  stolen  bag  of 
money  intrusted  to  his  father's  care, 
makes  for  some  of  the  funniest  gags 
yet  originated.  Towing  the  culprit 
home    is   but   one    of   the   big   laughs. 

Direction    . . . .' Ted    Wilde; 

first  rate. 

Authors    John   Grey, 

Ted   Wilde,   Tom    Crizer. 

Scenario   John  Grey, 

Lez   Neal,   Howard  Green. 

Photography    Walter   Lundin; 

good. 


"The  Night  of  Love" 

United  Artists  Length:  7238  ft. 

FIRST  RATE  BOX  OFFICE. 
HIGHLY  COLORFUL  ATMOS- 
PHERE AND  ROMANCE  OF 
GYPSYLAND  CERTAIN  TO 
PROVE    TRHILLING. 

Cast..  Ronald  Colman  the  very 
daring  gypsy  leader.  Splendid  in  the 
part  but  you  know  he  never  means 
any  harm  to  "our  Nell,"  played  by 
the  beautiful  Vilma  Banky.  Monta- 
gu Love  the  scallawag  feudal  lord. 
Others  Natalie  Kingston,  Laska  Win- 
ter,  Sally  Rand. 

Story  and  Production Dramatic 

romance.  Samuel  Goldwyn  is  the 
sponsor  of  this  very  definite  box  of- 
fice attraction,  another  of  those  pas- 
sionate love  affairs  that  are  making  a 
reputation  for  Colman  and  Banky  as 
the  screen's  greatest  pair  of  lovers. 
"The  Night  of  Love,"  though  not 
quite  a  worthy  title,  fully  implies  the 
type  of  story  and  tells  the  legion  of 
romance  lovers  the  world  over  that 
there  are  thrills  galore  in  store  for 
them  in  the  picture.  The  gypsy  life 
background  is  done  in  Fitzmaurice's 
best  style,  colorful,  artistic  and  al- 
ways a  pictorial  treat.  The  story  is 
based  on  the  alleged  old  law  permit- 
ting the  feudal  lord  to  take  a  vassal's 
bride  on  her  wedding  night.  It  pro- 
vides for  great  romance,  drama,  anc' 
developes  into  an  elaborate  revenge, 
ultimately  ending  in  the  love  of  the 
lord's  bride  and  the  gypsy  leader. 
Photography   is   splendid. 

Direction    George   Fitzmaurice; 

excellent. 

Author    Lenore    Coffee 

Scenario    Lenore    Coffee 

Photography Geo.    Barnes- 

Thos.    E.    Brannigan;    excellent. 


Richard  Dix  in 

"Paradise  For  Two" 

Paramount  Length:    6187  ft. 

FAIR  COMEDY.  STORY  NOT 
AS  GOOD  AS  THOSE  OF  RE- 
CENT DIX  PICTURES  BUT  THE 
FACT  DIDN'T  APPEAR  TO  DE- 
TRACT GREATLY  FROM  THE 
ENJOYMENT  OF  THE  AUDI- 
ENCE. 

Cast..  Dix  good,  as  always,  al- 
though he  hasn't  as  many  chances  to 
score  his  own  clever  line.  Betty 
Bronson  winsome  and  pretty.  Andre 
Beranger  in  another  of  his  tempera- 
mental poses.  Gets  in  some  first  rate 
laughs.  Edmund  Breese  good  as 
Dix's   uncle. 

Story  and  Production.  ...  Comedy- 
romance.  The  story  is  a  rather  frail 
affair  depending  a  trifle  too  strenu- 
ously upon  incident  for  laughs  and 
stretching  its  one  main  situation  a 
bit  beyond  the  power  of  its  endur- 
ance. "Paradise  for  Two"  is  not  as 
good  as  some  of  the  previous  Dix 
releases,  the  more  to  be  wondered  at 
since  La  Cava  handled  the  megaphone 
for  "Let's  Get  Married,"  "Say  It 
Again"  and  "Womanhandled."  He 
didn't  have  the  where-with-all  this 
time  but  even  at  that  he  hasn't 
brought  the  material  through  as  well 
as  he  might  have.  There  are  long 
periods  of  repetition,  shy  on  laughs 
and  below  the  standard  set  by  Dix 
and  La  Cava. 

Direction Gregory    La    Cava; 

fair. 

Author.  .Howard    Emmett    Rogers 
Adaptation    Ray    Harris- 
Tom    J.    Crizer. 

Scenario   J.   Clarkson   Miller 

Photography.  .  .  Edward  Cronjager; 
good. 


Sandoiv  in 

"Call  of  the  Wilderness" 

Pathe  Length:  4218  ft 

ANOTHER  CANINE  WONDER 
IN  SEARCH  OF  FILM  LAURELS. 
A  CLEVER  DOG  IS  ALWAYS 
INTERESTING  BUT  THIS  TIME 
THE  STORY  IS  POOR. 

Cast.  .  .  .Sandow  a  well  trained  dog 
but  not  especially  alert.  Leslie  Sar- 
gent. Sandow's  master.  Edna  Ma- 
rion the  girl  he  falls  in  love  with.  Al 
Smith  the  usual  villain.  Max  Asher 
strives  to  inject  the  essential  comedy 
strain. 

Story  and  Production.  .  .  .Romance. 
"Call  of  the  Wilderness"  presents 
another  of  the  dog  stars  in  a  story 
that  doesn't  really  star  the  dog  but 
presents  him  as  the  devoted  pal  of 
the  hero  who  goes  West  after  be- 
ing ousted  by  his  father  following 
some  parties  disapproved  of  by  the 
irate  father.  Not  especially  good 
•  entertainment.  Story  slow  and  con- 
ventional and  comedy  angle  not 
strong  enough  to  get  it  over.  The 
introduction  of  a  new  dog  star  may 
"bring  them  in.  Too  bad  Sandow 
didn't  have  a  better  vehicle  with 
■which  to  get  acquainted.  There  is 
always  somethjng  sympathetic  about 
a  dog's  devotion  tVjat  gives  even  a 
•weak   story   a   good   audience   appeal. 

Direction Jack    Nelson  ; 

fair. 

Authors Earl    W.    Johnson- 

Lon    Young 

Scenario Same 

Photography Allyn    Breslau; 

good. 


Tom  Tyler  in 

"Lightning  Lariats" 

F-  B-  O.  Length :  4536  ft. 

FIRST  RATE  WESTERN 
THAT  HAS  A  NEW  ANGLE  IN 
AN  OLD  PLOT  AND  CON- 
TAINS SOME  THOROUGHLY 
DELIGHTFUL  KID  COMEDY 
PLEASING   AND   AMUSING. 

Cast.  .  .  .Tom  Tyler  passes  most  of 
the  honors  to  Frankie  Darrow,  his 
pup,  and  Gus,  the  colored  boy.  Dor- 
othy Dunbar  the  girl  in  the  case  and 
Ruby  Blaine  supplies  the  new  twist 
as    the    villainess. 

Story  and  Production.  ..  Western. 
Tom  Tyler  a-id  his  pals  offer  a  truly 
delightful  entertainment  for  the 
youngsters  in  "Lightning  Lariats." 
It  can  be  recommended  as  whole- 
some and  amusing  and  certain  tc 
please  boys  especially.  Frankie  Dar- 
row, his  dog  and  his  colored  buddy 
are  a  great  trio  and  their  sequence  of 
"playing  Indian"  is  a  corker.  The 
picture  has  a  lot  of  good  laughs  and 
enough  action  and  thrills  to  satisfy 
the  adult  audience  as  well.  There  is 
a  novel  twist  to  the  western  plot  in 
that  instead  of  the  usual  double  cross- 
ing villain,  there  is  a  girl  who  sup- 
plies the  trickery,  jealousy  being  her 
motive.  The  story  works  out  very 
interestingly  and  brings  the  usual 
happy   clinch. 

Direction Robt.  De  Lacy; 

good. 

Author.  . Geo.   W.,  Yates,  Jr. 

Scenario F.  A.   E.  Pine 

Photography Nick   Musuraca; 

good. 


Reed  Howes  in 

"The  Night  Owl" 

Rayart-S.  R.  Length:  5080  ft. 

SOME  FIRST  RATE  ACTION 
AND  HOWES  ADDING  CON- 
SIDERABLY TO  THE  SUCCESS 
OF  THE  VENTURE  IN  A  DUAL 
ROLE  THAT   HE   DOES   WELL. 

Cast.. If  Howes  did  all  the  stunts 
of  the  picture  himself,— and  it  looks 
as  though  he  did — he  can  hit  it  up 
with  the  best  of  them.  Gladys  Hul- 
ette  the  cigarette  girl  who  loves  him 
and  the  crew  that  is  out  to  best  hero 
is  composed  of  Joseph  Girrard,  Dave 
Kirby,   James    Mason. 

Story  and  Production Melo- 
drama. "The  Night  Owl"  is  the 
type  of  picture  the  exhibitor  can 
book  and  feel  confident  that  it  will 
please  at  least  the  majority  of  his 
audience  providing,  of  course,  that 
he  plays  to  the  average  neighbor- 
hood clientele.  For  the  crowd  that 
still  enjoys  the  good  old  fashioned 
thrill  of  having  the  hero  outwit  a  bold 
band  of  professional  yegg  men  there 
is  a  grand  kick  to  the  manouvers  of 
the  millionaire  kid  played  by  Reed 
Howes.  He  wields  a  mean  fist  and 
his  amateur  status  is  no  handicap 
when  it  comes  to  tipping  over  the 
boys  with  Sing  Sing  records  hired 
by  his  Dad  to  cure  sonny  of  the  night 
club  habit.  Harry  J.  Brown,  using 
good  judgment,  made  no  attempt  to 
hide  the  fact  that  he  had  a  regula- 
tion hero  yarn  whose  mission  was  to 
supply  action  and  thrills  without  spe- 
cializing   in    logic. 

Direction    Harrv    J.    Brown- 

good. 

Author    .  .  Henry    Robert    Symonds 

Scenario Same 

Photography    Wm.    Tuers; 

satisfactory. 


Hoot  Gibson  in 

"The  Silent  Rider" 

Universal  Length:  5808  ft. 

TYPE  WESTERN.  GIBSON 
RUNNING  AMUCK  ON  GOOD 
STORY  MATERIAL.  LAST  FEW 
VEHICLES  HAVE  LACKED  THE 
ORIGINALITY  IN  PLOT  AND 
ACTION  THAT  FORMERLY 
STAMPED  HIS  PICTURES  4S 
UNUSUALLY  GOOD>  WESTERN 
ENTERTAINMENT. 

Cast..  Gibson  has  too  much  moon- 
ing to  do  and  too  little  chance  to 
show  his  mettle.  Ethan  Laidlaw  the 
villain.  Blanche  Mehaffev  pretty. 
Others  Otis  Harlan  and  Wendel 
Phillips    Franklin. 

Story  and  Production.  ...  Western; 
adapted  from  "The  Red  Headed  Hus- 
band," by  Katherine  Newlin  Burt. 
For  a  time  Gibson  appeared  in  a  se- 
ries of  westerns  that  were  in  a  class 
by  themselves.  They  consisted  of 
unusually  original  stories,  particu- 
larly for  westerns,  fast  action  and 
rapid  fire  stunts  and  thrills  that  kept 
Hoot  on  the  move  and  served  a  suc- 
cession of  fast  moving  incidents  to 
his  admirers.  The  Gibson-Edward 
Sedgwick  combine  worked  splendid- 
ly together.  Hoot's  recent  offerings 
have  fallen  into  the  rut  like  most  of 
the   western   output. 

Direction Lynn    Reynolds; 

average. 

Author Katherine  Newlin  Burt 

Continuity  and  Titles Jos.  F.- 
Poland 

Photography Edward  Newman; 

good. 


Buffalo   Bill,   Jr.,    in 

"Bad  Man's  Bluff" 

Pathe  Length:  4441  ft. 

TRITE  WESTERN  STORY 
BUT  WELL  STOCKED  WITH 
ACTION  AND  THERE  IS  THE 
USUAL  ROMANTIC  TOUCH  SO 
MUCH  A  PART  OF  THE  COW- 
BOY  HERO'S  LIFE. 

Cast....  Star  rides  well  and  per- 
forms all  the  feats  of  the  hero  in 
good  style.  Molly  Malone  the  pretty 
heroine. 

Story  and  Production.  ...  Western. 
"Bad  Man's  Bluff"  offers  the  usuai 
amount  of  western  business  with  the 
old  hero*villain-girl  trio  filling  their 
well  known  places  in  a  conventional 
plot.  The  development  brings  a  sat- 
isfactory array  of  action  and  Buffalo 
Bill,  Jr.,  is  a  real  live  hero  who  keeps 
villain  on  the  move  and  thereby  sup- 
plies his  audience  with  a  succession 
of  exciting  moments.  Director  Neitz 
provides  a  brand  new  touch  for  a 
cinema.  After  hero  chases  villain  to 
the  well  known  precipice  and  over- 
powers him  he  does  not  do  the  us- 
ual thing.  Villain  is  not  seen  hurd- 
ling to  the  rocks  below.  No,  sir. 
Hero  carries  him  back  down  the 
mountainside  and  deposits  him  at  the 
feet  of  the  sheriff  for  the  law  to  take 
its   course. 

Direction Alvin   J.   Neitz; 

fair. 

Author Paul  Bryan 

Scenario .  .  . Betty  Burbridge 

Photography    Unknown; 

good. 


unday,  January  30,   1927 


DAILY 


7 

m 


Jack  Hoxie  in 

The  Western  Whirlwind" 

niversal  Length:   4967  ft 

GUN       POPPIN'       WESTERN. 

OXIE  SHOOTS  IT  UP  IN 
.TVELY  FASHION  SERVING 
,CTION  AND  PUNCH  APLENTY 
OR   THE   LEGION    OF    WEST- 

RN   ADMIRERS. 

Cast..  Hoxie  has  his  best  vehicle  in 
ime  time.  Good  story  and  role  pro- 
des  fine  chances.  Margaret  Quim- 
.-,  the  girl.     Others  not  important. 

Story  and   Production.  ...  Western. 

isn't  so  much  the  originality  of  the 
ot  as  the  rip-roaring  action,  the  ro- 

ance,  the  sure-fire  audience  stuff 
nat  Albert  Rogell  has  packed  into 
lat    goes    toward    making    Hoxie's 

test  a  good  little  entertainment.  It 
as  a  grand  array  of  heroics,  plenty 
:  fast  and  fancy  riding,  fights,  gun 
lay  and  the  rest  of  the  western  re- 
alia  and  follows  through  to  its  ul- 
niate  clinch  climax  at  a  fast  gait, 
aving  no  dull  moments  in  its  wake, 
he  actual  plot  has  been  used  time 
rid  agjain  though  far  less  effectively, 
lero  Hoxie  plays  the  "softy"  just 
3  long  but  when  he  starts  his  ram- 
age  things  pop  fast  and  furious  un- 
1  he  tows  in  the  culprit  who  killed 
is  father  and  terrorized  the  little 
Id  town.  Hoxie  improves  upon  past 
erformances  by  injecting  more  punch 
lto  his  playing. 

Direction    Albert    Rogell; 

ood. 

Author     Albert    Rogell 

Scenario    Harrison  Jacobs 

Photography  .  .  . .  Wm.  Noble;  good 


Raquel    Metier   in 

"For  Her  People" 

lapital — S.  R.  Length:  6700  ft 
MIGHT  INTEREST  JEWISH 
TLIENTELE.  LIMITED  AP- 
PEAL IN  EUROPEAN  PRODUC- 
TION. PRESENTING  SPANISH 
5INGER. 

Cast.  .  .Raquel  Meller  photographs 
>oorly  most  of  the  time  and  her  per- 
ormance  consists  of  constant  ges- 
turing. Has  much  to  learn  about 
jlcting  before  the  camera.  All  Eu- 
ropean players  whose  names  are  not 
jiven. 

:   Story    and    Production Drama. 

Cn  the  hope  of  capitalizing  on  the 
Successful  debut  of  Raquel  Meller 
)n  the  American  concert  stage,  "For 
Her  People,"  a  picture  evidently 
nade  some  time  ago  on  the  other 
side,  makes  its  bow  and  probably 
lopes  to  attract  through  the  name 
if  its  'star.  It  is  somewhat  of  an 
mposition  to  assume  that  because 
»  man  or  woman  is  an  artist  in  one 
sense  that  he  or  she  will  meet  with 
jqual  favor  in  another  direction. 
Raquel  Meller  may  have  the  mak- 
ngs  of  a  screen  star  but  she  doesn't 
show  it  in  "For  Her  People."  Ex- 
hibitors catering  largely  to  Jewish 
Datrons  might  interest  them  in  this 
story  of  suffering  in  Russia  and  of 
i  girl's  sacrifice.  The  customs  and 
atmosphere  will  best  be  understood 
dv  them. 

Direction Not  credited ; 

poor. 

Author . .  Not    credited 

Scenario Not    credited 

Photography    Unknown ; 


Buddy  Roosevelt  in 

"Between  Dangers" 

Pathe  Length:  4533  ft. 

LIVELY  WESTERN  THAT 
FURNISHES  NICE  LITTLE  EN- 
TERTAINMENT AND  SPEEDS 
ALONG  WITH  FLYING  COL- 
ORS. 

Cast..  Buddy  Roosevelt  a  good 
rider  and  right  there  when  it  comes 
to  tracking  down  a  villain.  A  bit 
crude  at  romancing.  Alma  Rayford, 
the   girl    and    Rennie   Young,   villain. 

Story  and  Production.  ..  .Western; 
adapted  from  the  magazine  story, 
"Ride  'Im  Cowboy."  Westerns,  as 
a  rule,  seldom  vary  as  to  plot  or 
source  of  action  but  in  spite  of  con- 
stant similarity  it  is  surprising  to 
note  the  number  of  really  good  west- 
ern pictures  continually  available. 
There  isn't  a  week  that  passes  with- 
out bringing  anywhere  from  two  to 
five  western  releases  with  the  aver- 
age for  good  entertainments  com- 
paratively high.  "Between  Dangers" 
strikes  a  happy  medium.  It  supplies 
good  action,  romance,  thrills  and  the 
plot,  though  familiar  enough,  main- 
tains a  lively  pace  throughout.  This 
time  it  is  the  story  of  hero  inheriting 
a  ranch  and  double  crossing  lawyers 
stealing  his  rights.  It  is  up  to  hero 
to  reclaim  his  indentification  papers 
and  prove  his  identity.  How  he 
breaks  jail  and  rounds  up  his  enemies 
winds  around  to  the  happy  ending 
for  hero  and  the  sheriff's  daughter. 

Direction Richard     Thorpe , 

satisfactory. 

Author    Walter   J.    Coburn 

Scenario    Richard   Thorpe 

Photography    Ray   Ries;   Rood 

"Her  Sacrifice" 

Sandfordr—S.  R.        Length:  6100  ft. 

POOR  PICTURE.  STORY  AN 
UNINTERESTING,  BADLY  CON- 
STRUCTED AFFAIR  AND  DI- 
RECTION OF  A  MOST  MEDIO- 
CRE VARIETY. 

Cast.  .  .  .  Barbara  Tennant  a  sad,  sad 
heroine  who  screens  poorly.  Gas- 
ton Glass  a  loyal  husband,  while 
Wilfred  Lucas  and  Bryant  Wash- 
burn are  a  villainous  pair  bent  on 
spoiling  the  woman's  happiness. 
Gladys  Brockwell,  her  friend.  Her- 
bert   Rawlinson   overacts. 

Story  and  Production.  ...  Drama. 
"Her  Sacrifice"  has  no  redeeming 
features.  The  storv  is  a  dull,  trite 
yarn,  the  acting  poor  and  Lh'e  direc- 
tion is  of  such  a  poor  order  that  it 
precludes  any  possibility  of  the  pic- 
ture being  acceptable.  And  seldom 
do  you  find  such  a  terrible  set  of 
subtitles.  They  are  incorrect  gram- 
matically, in  many  cases,  and  sadly 
incoherent.  The  continuity  is  ragged 
and  Director  Wilfred  Lucas  has  fail- 
ed utterly  to  win  any  sympathy  for 
his  characters.  Little  possibility  of 
imposing  this  on  people  accustomed 
to  the  better  things  in  motion  picture 
entertainment.  A  dull,  uninteresting 
story,  a  cast  of  players  little  known 
— with  the  exception  of  Bryant  Wash- 
burn, and  his  part  in  this  might  well 
be  forgotten — and  a  poor  production 
give  you  nothing  to  work  on. 

Direction Wilfred   Lucas; 

very  poor. 

Author Manuel  Acuna 

Scenario Not  credited 

Photography Unknown ; 

poor. 


"Redheads  Preferred" 

Tiffany  Length:   5300  ft. 

MARITAL  TANGLE  FUR- 
NISHES GOOD  AMUSEMENT. 
FAIRLY  CONVENTIONAL 
STORY  BUT  IT  IS  NICELY  DE- 
VELOPED AND  PRESENTED 
BY  A  GOOD   CAST. 

Cast.  .  .  .  Marjorie  Daw  the  clever 
little  wife  who  puts  one  over,  on 
hubby,  Theodor  "Von  Eltz,  when  he 
thinks  he  is  putting  it  over  on  her. 
Vivien  Oakland  a  good  looking 
blonde  who  adores  her  husband  be- 
cause he  is  a  traveling  man.  Charles 
A.  Post  is  the  husband.  Raymond 
Hitchcock  good  as  the  very  brave 
and  sporty  husband  of  Cissy  Fitz- 
gerald. 

Story  and  Production.  ...  Domestic 
comedy.  Marjorie  Daw  shows  young 
wives  how  to  handle  a  husband. 
She's  smart  enough  not  to  let  him 
know  that  she  is  well  informed  on  hit 
little  escapade  at  a  mask  ball  when 
hubby's  companion  was  none  othei 
than  friend'  wife  but  he  didn't  know 
it.  The  idea  serves  for  some  amus 
ing  incidents  and  the  complication: 
are  nicely  developed  to  the  ultimate 
clinch  climax.  Raymond  Hitchcock 
as  the  sporty  salesman  who  won' 
sign  a  contract  with  a  man  until  In 
takes  him  out  for  a  good  time,  get: 
over  a  goodly  share  of  the  coined; 
and  some  of  his  pantomime  is  cork 
ing. 

Direction -Mian    Dak 

satisfactory. 

Author Douglas    Bronstoi 

Scenario Douglas    Bronstoi 

Photography Jos.    A.    Dubray, 

good. 

Jack  Perrin  in 

"The  Grey  Devil" 

Rayart—S.  R.  Length:  4274  ft. 

GOOD  WESTERN.  SITUA- 
TIONS ALL  HAPPEN  ON  FOR- 
MULA SCHEDULE  BUT  THERE 
IS  A  LIKABLE  HERO  AND 
SOME  FIRST  RATE  ACTION  TO 
OFFSET  THE  FAMILIARITY. 

Cast.  .  .  .  Perrin  an  easy  riding  hero, 
one  of  those  brave  cowboys.  Tom 
London  the  old  trickster,  after  the 
old  ranchman's  cattle  and  his  niece, 
Lorraine  Eaton.  Others  Andy  Wal- 
dron,  Jerome  La  Grasse,  Milburn 
Morante. 

Story  and  Production.  ..  .Western. 
The  old  time  table  western,  right  on 
schedule  and  carrying  all  the  well 
known  passengers.  "The  Grey 
Devil"  is  the  cattle  rustling  formula 
and  even  though  the  events  are  all 
of  the  most  familiar  order  it  is  quite 
likely  that  hero  Jack  Perrin  and  the 
fairly  generous  amount  of  action  will 
suffice  to  get  it  over.  There  is  a 
wild  horse  who  is  prominent  in  the 
plot  and  the  scenes  where  the  cam- 
era follows  the  animals'  stampede 
are  very  interesting.  Starlight  is  a 
fine  horse  and,  of  course,  he  is  tamed 
under  hero's  kindly  handling.  Title 
imight  infer  that  "The  Grey  Devil" 
is  an  auto  racer.  It  might  be  well 
to  tell  them  about  Starlight,  the  real 
grey   devil. 

Direction Bennett    Cohn; 

suitable. 

Author '.  .Henry    Ziegler 

Scenario Henry  Ziegler 

Photography Wm.    Thornley; 

good. 


"The  Smoke  Eaters" 

Rayart — S.  R.  Length:  5716  ft. 

ENTERTAINMENT  NOT  VERY 
GOOD  IN  FARFETCHED  MEL- 
ODRAMA. HEROISM  OF  FIRE- 
MEN EXPLOITED  TO  BUT 
FAIR  ADVANTAGE  IN  PIC- 
TURE THAT  HAS  BEEN  NONE 
TOO  CAREFULLY  CON- 
STRUCTED. 

Cast. . .  .  Cullen  Landis  a  busy  hero 
who  suffers  the  rebuffs  of  the  girl 
he  loves  (Wanda  Hawley)  but  wins 
her  over  after  he  saves  her  life.  Ed- 
ward Cecil  the  heroic  fire  chief  and 
others  Aryel  Darma,  Broderick  O'- 
Farrell,  Mae  Prestelle,  Kenneth  Aus- 
tin. 

Story  and  Production.  .Melodrama. 
An  introductory  title  very  reverently 
dedicates  the  picture  to  the  heroism 
of  the  fireman.  "The  Smoke  Eaters," 
however,  is  not  a  very  worthy  me- 
mento either  from  a  story  or  produc- 
tion standpoint.  The  plot  is  a  far- 
fetched melodrama  carelessly  put  to- 
gether and  the  production  is  ordinary. 
They  have  included  a  quantity  of 
stock  shots  in  the  sequence  showing 
the  panic  following  the  discovery  of 
fire  on  the  boat  and  later  some  of 
the  shots  of  the  cabaret  fire  are  stock 
shots.  Some  fair  thrills  in  the  fire 
sequence  and  the  rescues  but,  on  the 
whole,   the   story   lacks  punch. 

Direction Charles    Hutchinson; 

poor. 

Author Arthur   Hoerl 

Scenario Arthur    Hoerl 

Photography Wm.    Tuers, 

fair. 


"The  Lightning  Reporter" 

Ellbee  Pict.—S.  R.    Length:  5415  ft. 

GOOD  AUDIENCE  PICTURE- 
IMPLAUSIBLE  TO  A  DEGREE 
BUT  IT  CONTAINS  PLENTY 
OF  ACTION  AND  ENOUGH 
ROMANCE  TO  SUIT  THE  MA- 
JORITY. 

Cast.  ..  .Johnny  Walker  the  cub 
reporter  who  tracks  a  big  story  to 
earth.  Burr  Mcintosh  good  as  the 
railroad  president.  Lou  Archer  and 
Nelson  McDowell  a  pair  of  holm 
comedians.  Sylvia  Breamer.  the  girl 
Others  Joseph  Girard,  Mayme  Kelso. 

Story  and  Production.  ...  Comedy 
romance.  For  the  exhibitor  catering 
to  the  general  neighborhood  clientele 
there  are  a  good  many  pictures 
among  the  current  releases  that  are 
particularly  adaptable  to  his  purpose. 
"The  Lightning  Reporter"  is  of  this 
order,  a  "familiar  little  yarn,  improb- 
able to  a  degree  but  snapped  up 
with  fast  action,  good  comedy  and 
enough  romance  and  action  to  supply 
the  full  quota  of  audience  pullers. 
Given  a  young  cub  reported  for  a 
hero,  a  railroad  president  and  a  com- 
petitor at  odds  in  the  stock  market, 
a  pretty  girl  as  the  president's  daugh- 
ter and  you  have  the  makings  of 
the  sort  of  picture  that  seems  to 
keep  on  thrilling  the  regulation  fan 
crowd  that  make  up  the  big  majority 
of  picture  patrons.  Jack  Noble  plays 
right   to   them   all    the   way   through. 

Direction Jack   Noble ; 

good. 

Author Tom    Gibson 

Scenario Jack    Noble 

Photography Harry    Davis; 

good. 


HOLLYWOOD 
HAPPENINGS 


3fe  NEWSPAPER 
o/*FILMDOM 


ANDWEEKLY 
FILM  DIGEST 


By 

Harvey  E.  Qausman 


West   To   Make   "The   Dove" 
Roland     West     will     direct     "The 
Dove"  for  United  Artists. 


Priscilla    Dean    In    Lead 
Priscilla    Dean     has     the    lead    in 
"Slipping   Wives,"    Hal    Roach   com- 
edy directed  by  Fred  Guiol. 


Jacqueline  Logan  On  Vacation 

Jacqueline  Logan  is  vacationing  a 
Arrowhead  Hot  Springs  after  com- 
pleting her  role  in  "The  King  of 
Kings." 


Wolheim  For  U.  A.  Picture 

Louis  Wolheim  has  arrived  to  play 
a  principal  role  in  "Two  Arabian 
Knights,"  which  is  to  be  made  as  a 
United  Artists  special. 


Sign  Reed  For  Lead 

First  National  has  signed  Donald 
Reed  who  will  play  opposite  Colleen 
Moore  in  "Naughty  but  Nice." 


Cutting    "Resurrection" 
Edwin   Carewe   is   cutting   "Resur- 
rection,"     with     the      assistance     of 
Count    Ilya   Tolstov,   son   of   the   au 
thor, 

Cast  For  "Beautiful  Women" 
Vivien   Oakland  has  been  cast  for 
"Beautiful  Women,"   Paramount  pic- 
ture starring  Raymond  Griffith.    Erie 
Kenton  will  direct. 


Wagner   Doing   Gags 

Paul  Wagner  has  been  engaged  a 
gagman    on    "The    Poor    Nut,"    Jess 
Smith  production  for   First  National. 


Playing  in  "See   You  In  Jail" 

The  cast  for  "See  You  In  Jail," 
First  National  picture  being  made  by 
Ray  Rockett,  includes  Burr  Mcintosh 
and  William  Orlamond.  Joseph 
Henabery   is   directing. 


Keane  Cast  for  "Flight" 

Raymond  Keane  has  been  assigned 
the  juvenile  leading  role  in  "Flight" 
which  Emory  Johnson  will  direct  for 
Universal. 


Marshall   in    La    Plante    Film 

Tully  Marshall  has  been  signed  for 
an  important  role  in  Laura  La 
Plante's  current  starring  vehicle  "Be- 
ware of  Widows." 


"Woman  Disputed"  for  Norma 
Denison  Clift's  war  play  "The  Wo- 
man Disputed,"  has  been  secured  by 
Joseph  M.  Schenck  for  United  Ar- 
tists and  Norma  Talmadge,  who  will 
produce   it  after   "The  Dove." 


Write  "Whispering  Sage" 

Harry  Sinclair  Drago  and  Joseph 
Noel  are  the  authors  of  "Whispering 
Sage,"  Buck  Jones'  latest  vehicle  for 
Fox. 


Cast  For  Reynolds  Picture 

Cast  for  "Back  to  God's  Country," 
Universal  picture,  includes  Renee 
Adoree,  Robert  Frazer,  Walter  Long 
and  Mitchell  Lewis.  Lynn  Reynolds 
is  directing  this  Curwood  story. 


Given  Parts  In  "Carmen" 
In  producing  "Carmen,"  Raoul 
Walsh  has  selected  Victor  McLaglen 
and  Ralph  Slipperly,  former  musical 
comedy  comedian,  as  members  of  his 
cast.     The  picture  is  for  Fox. 


1 

The  Life  of  Los  Angeles  { 

Centers  at  the  ! 

I 


Varconi  Loaned  to  M-G-M 

Victor  Varconi,  has  been  loaned  by 
C.  B.  DeMille  to  M-G-M  to  play  the 
lead  opposite  Greta  Garbo  in  "Anna 
Karenina"  to  be  directed  by  Dimitri 
Buchowetzki. 


McRae    Seeking   Location 

Henry  McRae,  has  gone  to  Tuba 
City,  Ariz.,  to  seek  location  for  his 
forthcoming  Universal  production 
"Thunder    Hoof." 


Palmer  Filming  "7th  Heaven" 
Ernest  Palmer  is  photographing 
"7th  Heaven,"  being  directed  by 
Frank  Borzage  for  Fox,  with  Janet 
Gaynor  and  Charles  Farrell  in  the 
leading  roles.  Benjamin  Glazer 
adapted  it. 


Ambassador  's 


f 


Famous 
Cocoanut  Grove 


Special  Nights  Tues.  and  Sat. 
College  Night  Every  Friday 


Wolheim   Arrives  in   Hollywood 
Louis  Wolheim  has  arrived  to  play- 
one    of    the    principal    roles    in    "The 
Arabian    Knights,"    Lewis    Milestone 
is   directing. 


Lilyan  Tashman  in  Menjou  Film 
Lilyan    Tashman    has   been    signed 
for    an    important    role    in    "Evening 
Clothes"   starring   Adolphe    Menjou. 


Rock    Completes    Two 

"Fangs  of  Fury,"  featuring  Sandow 
and  "Red  Signals,"  an  adaptation  of 
William  Wallace  Cook's  story,  two 
pictures  supervised  simultaneously  by 
Joe  Rock  have  just  been  completed. 
"Fangs  of  Fury,"  which  will  be  re- 
leased through  Pathe  by  Van  Pelt 
Bros.,  features  Lois  Boyd,  Glenn  Ty- 
ron  and  Frank  Baker.  In  the  cast  of 
"Red  Signals"  are  Wallace  MacDon- 
old,  Eva  Novak,  Earle  Williams,  Wil- 
liam Moran  and  others. 


Additions  to  "Red   Signals" 

Billy  Franey,  Robert  McKenzie. 
William  Moran,  Frank  Rice  and  Mar- 
tin Cichy  have  been  added  to  the 
cast  of  "Red  Signals."  Featured  are 
Earle  Williams,  Eva  Novak  and  Wal- 
lace MacDonald.  J.  P.  McGowan  is 
directing  under  supervision  of  Joe 
Rock. 


Joan  Crawford  as  Chaney  Lead 
Joan  Crawford  has  been  chosen  a; 
lead    in    Lon    Chaney's    next,    "Th« 
Unknown,"     an      original     by     Tod 
Browning  who  will  also  direct. 


Gates  Joins  Warner  Staff 

The  latest  writer  to  join  Warners 
is  Harvey  Gates,  scenarist.  First  as- 
signment under  his  new  contract  wlil 
be  the  adaptation  and  continuity  of 
"The  Brute,"  which  Irving  Cum- 
mings  will  direct. 


Thew  Adapting  Curwood  Story 
The  adaptation  and  continuity  of 
"Back  to  God's  Country,"  by  James 
Oliver  Curwood,  to  be  produced  on 
an  elaborate  scale  by  Universal,  is 
being  written  by  Harvey  Thew. 
Lynn   Reynolds  will   direct. 


Potel   Signed  for  "U"   Comedies 

Victor  Potel  has  been  signed  by 
Universal  to  direct  a  series  of  26  one- 
reel  comedies.  Half  will  star  Ar- 
thur   Lake. 


"Pedigree,"  New  F.  B.  O.  Special 
"Pedigree,"    an   original    by    Calvin 
Johnson,    i.s   the    first   of   the   specials 
for  the  coming  season  from  F.  B.  O. 
Phil   Rosen   will   direct. 

"McFadden's  Flats"  Termed  Special 
"McFadden's  Flats"  will  be  releas- 
ed as  a  special  by  First  National. 
Richard  Wallace  directed  the  com- 
edy which  features  Charlie  Murray 
and  Chester  Conklin. 


Fox  Retains  "Marriage"  Title 

Fox  will  not  release  "Marriage,* 
H.  G.  Wells  story,  as  "The  Wedding 
Ring"  but  instead  will  retain  the  orig 
inal  title.  Production  is  practical!, 
complete  with  R.  William  Neill  di 
recting  and  a  cast  including  Virgini 
Valli,  Allan  Durant,  Gladys  McCon 
nell,  James  Marcus  and  Lawford 
Davidson. 


.  Whew... 


Twenty-five 

minutes  to 
Broadway . . . 

Twenty-five 
minutes  to  the 

Beaches  . . . 

m  the  Center 
of  Hollywood 

TherJew 
HOUVWOCO 

P1AIA 

Hollywood,  California 


«* 

- 

WHAT'S    GOING    ON 

AND   WHO'S   WHO 

FROM    STUDIO    STAGES 

AROUND    NEW    YORK 

Eastern  Studios 

A    WEEKLY    DIGEST 

OF     SNAPPY     ITEMS 

COVERING  "EASTERN 

PICTURE     PRODUCTION 

*  ! 

Bowers  to   Start   Comedy 

:  Charles  Bowers  will  start  work 
'lis  week  on   the  eighth  of  a   series 

.  tt  12  two-reel  Charles  Bowers'  nov- 
Ity  comedies.  Production  at  his 
tudios  in  Astoria.  Bowers  will  di- 
;ct,  with  Eddie  James  as  assistant, 
tarold  Miller  will  handle  the  photog- 

;'  aphy.  Ted  Fears  is  preparing  the 
benarios  in  collaboration  with  the 
roducer. 


Dorothy  Hall  in  Cast 

Dorothy  Hall  is  playing  opposite 
Jeorge  Walsh  in  "The  Broadway 
Drifter,"  being  directed  by  Burton 
Cing  at  the  Tec-Art  Jackson  Ave. 
tudio.  Arthur  Donaldson  and  Bige- 
ow  Cooper  have  been  added  to  the 
last. 


Byer  in  "Cabaret" 

Charles  Byer  is  playing  the  "heavy" 
n  "Cabaret,"  which  stars  Gilda  Gray, 
lobert  G.  Vignola  is  directing,  with 
3hil  Carle  as  his  assistant.  Harry 
Mschbeck  is  in  charge  of  the  photog- 
aphy. 


Vidor  Signs  Tilden 

William  Tilden,  the  tennis  star, 
jvho  was  in  "The  Music  Master,"  has 
)een  added  to  the  cast  of  the  next 
King  Vidor  production,  as  yet  un- 
:itled.  Eleanor  Boardman  and  James 
Murray  will  be  featured. 


Dwan  Unit  Leaves  Feb.  5 

The  Allan  Dwan  unit,  which  will 
piake  "The  Joy  Girl,"  for  Fox,  will 
leave  Feb.  5  for  Palm  Beach.  Olive 
•Borden  and  Neil  Hamilton  are  to 
play  the  leads.  George  Webber  will 
handle  photography. 


Prival  to  Coast 

Lucien  Prival,  who  is  under  a  long 
term  contract  to  First  National,  left 
Friday  for  the  Coast.  He  recently 
finished  work  in  "High  Hats,"  a 
Robert  T.   Kane  production. 


HARKfAlSCHBECK 


Paintinp'Pictu||^hLght^ 


JOSEPH  C.   BOYLE 

Director 

"CONVOYS" 

(Robert  T.    Kane    Prods.) 

In  Preparation 

"BROADWAY  NIGHTS" 
(Robert   T.    Kane    Prods.) 


A  Little  from  "Lots" 


By  RALPH  WILK 


IT  is  a  safe  bet  that  you  will  al- 
ways find  the  name  of  Byron 
Morgan  on  any  picture  dealing  with 
vehicles.  He  wrote  the  Wallace 
Reid  automobile  stories  and  now  has 
fashioned,  "Thanks  for  the  Buggy 
Ride,"  for  Laura  La  Plante. 

*  *         * 

Continuing  our  Paramount 
Long  Island  studio  birthplace 
series  we  find  that  Fred 
Fleck  was  born  in  New  York 
City;  Sam  Mintz,  Boston;  Ar- 
thur C  o  z  in  e,  Brooklyn; 
Charles  Byer,  Neivark;  Leo 
Tover,  New  Haven;  Robert 
Andrews,  New  York;  Lenora 
Korenstein,  Tulcha  Roumania. 

*  *         * 

Glen  Lambert,  who  directed  com- 
edies in  California  and  Florida,  is 
now  one  of  the  comedy  constructors 
on  "Rubber  Heels,"  the  Ed  Wynn 
picture.  He,  together  with  Ray 
Harris  and  Sam  Mintz,  burned 
much  midnight  oil,  writing  material 
for  the  production. 

*  *         * 

Now  that  Babe  Ruth  is  to 
r  e-enter  pictures,  we  are  re- 
minded of  a  little  incident 
that  happened  back  in  1921 
when  the  "Bambino"  was 
working  at  the  Biograph 
studio  in  "Headin'  Home." 
He  was  answering  the  tele- 
phone and  the  line  was  not 
clear.  "Who  is  this?"  was 
the  question  poured  into 
Babe's  ear.  "This  is  Babe 
Ruth,  B-A-B-E  R-U-T-H 
shouted  the  "unknown"  base- 
ball star. 

*  *        * 

Earl  Roebuck,  who  has  learned 
much  from  Forrest  Halsey,  master 
script  builder,  is  writing  the  con- 
tinuity of  "Broadway  Nights,"  which 
will  be  produced  by  Bob  Kane. 
Roebuck  has  the  distinction  of  hav- 
ing written  the  script  for  "Sally  of 
the  Sawdust,"  the  first  picture  D.  W. 
Griffith  shot  from  a  written  continu- 
ity. 

*  *         * 

One  of  the  best  miniature 
motion  picture  theaters  in  the 
country  is  to  be  found  in 
Swampscott,  Mass.  It  was 
built  on  the  estate  of  Charles 
Phillips,  a  millionaire,  who 
died  recently.  It  was  erected 
at  a  cost  of  $100,000. 

*  *        * 

Back  in  1862,  Myron  H.  Munroe, 
then  of  Rochester,  N.  Y.,  was  a  lead- 
ing photographer  in  the  East.  Af- 
ter hearing  Jenny  Lind,  "the  Swed- 
ish Nightingale",  in  concert,  he 
made  several  daguerreotypes  and 
paintings  of  her.  These  are  now 
in  the  possession  of  his  grandson, 
Forward  Thayer  Munroe,  the  photo- 
grapher, and  should  be  invaluable 
to  M-G-M,  which  will  picturize  the 
life  of  Jenny  Lind. 


It  happened  Wednesday  af- 
ternoon. Two  pedestrians,  hus- 
band and  wife,  stopped  in  front 
of  the  Pirie  McDonald  studio, 
where  several  imposing  por- 
traits of  Milt  Gross  are  on 
view.  "Milt  Gross,  Who  is 
he?"  asked  the  husband.  Nize 
baby,  et  up  all  der  reputation. 

*  $  $ 

By  the  way,  this  reminds  us  of 
the  time  a  movie  star  attended  a 
party  given  in  honor  of  George  Jean 
Nathan.  After  being  introduced  to 
Nathan,  she  discussed  weather  and 
kindred  subjects  and  finally  floored 
Nathan    by    asking,    "and    what    do 

you   do  ?" 

*  *         * 

We  herewith  list  some  Als — 
Santell,  Rockett,  Green,  Selig, 
Fineman,  Lena,  Cormier,  Cohn, 
Lynlu,  Siegler,  Boasberg,  lez- 
up. 

*  *         * 

Although  David  Wark 
Griffith's  new  plans  are  not 
completed,  he  is  finding  time 
to  visit  the  theater  nightly. 
This  is  the  first  real  vacation 
he  has  had  in  some  time.  One 
of  the  plays  he  took  much  in- 
terest in  was  "The  Constant 
Nymph." 

+  l|C  $ 

After  all,  first  honors  go  to  Lonna 
Dorsa.  It  was  at  first  believed  that 
his  old  a  ssociate,  Pierre  Collings, 
who  was  married  a  few  weeks  ago, 
had  gone  to  the  altar  first.  Now  it 
develops  that  Lonna  was  married 
secretly  three  months  ago.  His  bride 
is  Muriel  Claffey,  who  has  played 
bits  in   Eastern  studios. 

*  *         * 
Herman   J.    Mankiewicz,    a 

graduate  of  the  New  York 
Times  dramatic  department, 
has  written  "The  Wild  Man 
of  Borneo,"  in  collaboration 
with  Marc  Connelly.  The  play 
opens  on  Broadway  this  week 
and  "Mank"  is  hoping  that 
that  the  patrons  will  "exit 
smiling."  Incidentally,  Con- 
nelly wrote  "Exit  Smiling" 
for  M-G-M. 


1  SAM  MINTZ  | 

SCENARIST 

|  "The  Cheerful  Fraud"    J 
|         "The  Potters"         | 

Nou>  With 
Famous  Player s-Lasky 


^illlllll!llllllllllllllllllllllllll!llllllll!lllllli:illll!llllllllllllllllllll>lllllllllllllll!' 


Meighan  Finishes  Work 

Thomas  Meighan  has  completed 
work  in  "Blind  Alley"  and  will  spend 
his  vacation  at  New  Port  Richey, 
Fla.,  where  he  has  realty  holdings. 
Evelyn  Brent,  who  was  also  in  the 
cast,  leaves  today  for  the  Coast, 
where  she  will  appear  in  Ben  Hecht's 
"Underworld,"  which  will  be  directed 
by  Arthur  Rosson.  Greta  Nissen 
was  also  a  featured  player  in  "Blind 
Alleys."  Frank  Tuttle  directed,  with 
Russell  Matthews  as  his  assistant. 
Alvin  Wyckoff  was  in  charge  of  the 
photography. 


Russell   Novel  Popular 

John  Ward  Russell,  a  former 
Notre  Dame  professor,  more  recent- 
ly a  member  of  the  scenario  staff  at 
the  Paramount  Long  Island  studio, 
has  written  "The  Worm  Turns,"  a 
humorous  novel  of  college  life.  It 
is  published  by  the  Hall  &  Lathrop 
Publishing    Co.,    New   York. 


Cline  to  Florida 
George  Cline,  Fox  location  man- 
ager, will  leave  Tuesday  or  Wednes- 
day for  Florida,  where  he  will  select 
locations  for  "The  Joy  Girl,"  which 
will  be  directed  by  Allan  Dwan. 
Clarence  Elmer  will  be  Dwan's  first 
assistant,  with  James  Grainger  and 
Joseph  Holton  among  the  other  mem- 
bers of  the  production  staff. 


Robinson  with  "Roxy" 
Clark  Robinson,  who  has  designed 
sets  for  several  pictures,  will  be  art 
director  of  the  new  "Roxy"  theater. 
He  was  with  S.  L.  Rothafel  at  the 
Capitol  and  has  also  arranged  sets 
for  several   Music   Box  Revues. 


$AM  HARDY 

Watch  for 

"ORCHIDS  and 

ERMINE" 
"HIGH  HAT" 


In  Preparation 

Robert  T.  Kane's 

'BROADWAY  NIGHTS" 


1 
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,♦*.*♦.**,***  ♦.**>»-**.**.**>*,*  ♦>  ♦>♦.**,*  *.*  M  M  *.*  M  ♦>  •.* 


10 


Theater  Equipment  and  Management 


All  in  a  Week  End 

Arcadia     Makes    Substantial     Equip- 
ment    Installations     Without 
Remaining  Dark 

Several  thousand  dollars  worth  of 
equipment  went  into  the  remodeling 
of  the  Arcadia,  Wellsboro,  Pa.,  in  a 
single  week-end  recently,  thus  mak- 
ing the  theater  one  of  the  best 
equipped  in  the  state  . 

This  theater  runs  every  day  in  the 
week,  excejpt  Sunday,  and  hence  the 
time  to  make  changes  without  inter- 
fering with  valuable  showing  time, 
is  on  a  Sunday.  This  is  exactly  how 
the  Arcadia  managed  to  go  through 
amiost  a  complete  change  in  acces- 
sories, and  the  dispatch  and  capable 
manner  in  which  all  the  work  was 
done  is  an  encouraging  example  to 
the  exhibitor  who  wishes  to  retouch 
his  house  with  new  habiliments,  but 
fears  the  encroachment  of  "dead 
time"  during  which  the  house  must 
be  dark  . 

During  this  period  a  score  of  men 
divided  the  work  of  tearing  down, 
dismantling,  clearing  out  and  taking 
away  old  apparatus.  This  included 
the  replacing  of  the  entire  projection 
equipment.  Two  of  the  latest 
Powers  projectors  were  installed  as 
well  as  two  Mirror  Arcs.  New  lenses 
and  a  new  generator  were  also  new 
items.  As  a  result,  the  Arcadia  now 
holds  its  head  up  proudly  as  one  of 
the  best  equipped  houses  in  Tioga 
County.    And  all  done  in  a  week-end. 


By   MICHAEL   L.    SIMMONS 


Be  Your  Own  Propagandist 

^HE  medium  of  the  screen  as  a  factor  for  conveying  a 
message  or  creating  public  sentiment  is  recognized  as 
a  powerful  instrument  by  organizations  that  are  expert  in 
the  use  of  swaying  opinion.  The  exhibitor  must  be  aware 
of  this,  for  how  often  is  he  not  requested  to  put  his  screen 
at  the  disposal  of  political  organizations,  charity  drives, 
memorial  endowments,  and  so  on.  Yet,  as  often  is  the  case 
when  one  is  used  to  doing  things  for  others,  the  exhibitor 
is  prone  to  overlook  the  value  of  the  screen  as  a  potent  in- 
strument in  his  own  behalf.  With  blue  laws  to  fight,  ad- 
verse legislature  to  overcome,  reformers  of  divers  sorts'who 
encroach  on  the  rights  of  others  to  enjoy  themselves  in 
their  own  way  to  oppose,  there  is  a  varied  campaign  to  be 
fought  in  which  the  screen,  by  direct  appeal  to  public 
favor,  can  serve  the  exhibitor  with  constructive  force.  There 
are  many  ways  to  do  this  without  encroaching  on  the  enter- 
tainment value  of  the  program.  The  Theater  Management 
Editor  will  be  glad  to  co-operate. 


Select  Ashcraft  Lamps 

Stanley  Chambers,  managing  direc- 
tor of  the  Miller,  Palace,  Orpheum, 
Princess  and  Wichita  theaters  of 
Wichita,  Kans.,  has  installed  the  Ash- 
craft Reflector  in  all  these  theaters. 
Frank  Welsh,  chief  projectionist,  de- 
clares that  the  Ashcraft  has  the  right 
optical  system  and  is  excellent  in  me- 
chanical  detail. 

The  Ashcraft  lamps  are  distributed 
by  the  Southwest  Theater  Equipment 
Co.  of  Wichita. 


Improving  the  Theater 


Capitol  Supply  Co.  Expands 
The  Capitol  M.  P.  Supply  Co.,  at 
727  7th  Ave.,  announces  itself  as  an 
agency  for  the  following  products: 
Superior  Projectors,  Strong  Reflec- 
tor Arc  Lamps,  Stabilarc  Generator, 
A.  D.  C.  Curtain  Control,  the  Unit- 
ron  Rectifier,  Superlite  Screen,  Snap- 
lite  Lenses,  Bio  and  Electra  Carbons, 
Arco  Wand  Vacuum  Cleaners,  Sure 
Fit  Parts,  Fulco  Rewinders,  Mes- 
trums  Balluna  Spotlights,  and  the 
Capitol  Continuous  Display  Projec- 
tors. 

This  company  has  an  interesting 
history  of  development,  having  been 
organized  by  its  present  head,  I. 
Pearse,  in  the  early  part  of  1920. 
A  small  store  on  East  46th  St.  was 
sufficient  to  house  the  firm,  which 
grew  rapidly,  until,  on  Aug.  1,  1926, 
it  became  necessary  to  move  into 
its  present  spacious  quarters  in  order 
to  accommodate  the  increasing  busi- 
ness. 


A  unique  instance  of  a  small  the- 
ater preparing  for  unforeseen  emer- 
gencies is  exemplified  in  the  steps 
taken  by  Donovan  and  Prespare's 
Palace  at  Tupper  Lake,  New  York, 
who  have  installed  a  dynamo  and 
gasoline  engine  to  provide  power  in 
the  event  that  any  trouble  occurs  to 
the  Paul  Smith's  hydro-electric  line. 
Power  trouble  in  the  past  has  been 
frequent  and  the  theater  owners  have 
been  compelled  to  cancel  their  bills 
on    several   occasions. 

The  new  system  was  installed  by 
Orville  B.  Davis,  and  is  so  arranged 
that  in  the  event  of  suspension  of 
natural  supply  the  operator  of  the 
theater  may  turn  on  current  from 
storage  batteries,  and  within  sixty 
seconds  the  plant  will  be  in  full  ope- 
ration, sufficient  power  being  gene- 
rated to  operate  the  machines  and 
light  the  theater. 


Loew's  Corona,  Corona,  Long  Is- 
land, which  is  expected  to  open  on 
Feb.  3,  has  also  laid  in  a  fullsome 
line,  purchased  from  the  National 
Theater  Supply  Co.,  including  Sim- 
plex projectors,  Hall  and  Connolly's 
high  intensity  lamps,  Hertner  gen- 
erator, Brinkert  spot  light  and  a 
Dalite    screen. 


Stern  and  Gottesman,  of  the  New 
York  and  New  Jersey  Enterprises, 
Inc.,  have  immediately  followed  their 
acquisition  of  the  Roselle  at  Roselle, 
N.  J.,  by  putting  some  rejuvenating 
touches  to  the  house.  This  includes 
redecorating,  and  changes  in  the 
lighting  equipment. 


Broadway's  new  Paramount  is 
practically  in  its  infancy  as  regards 
its  age,  but  it  is  looking  ahead  just 
the  same  as  regards  the  prospects  of 
equipment.  The  house  recently  had 
five  Dalite  gold  fibre  screens  put  in 
stock,  purchased  from  the  National 
Theater  Supply  Co. 


The  reconstruction  and  enlarge- 
ment of  Green  Luttrell's  Majestic  in 
Jacksonville,  111.,  has  been  com- 
pleted at  a  cost  of  several  thousand 
dollars.  The  transformation  was  car- 
ried forward  without  any  serious  in- 
terruption in  the  theater's  operation 
and  it  was  closed  for  but  four  days 
during  the  summer  months  while 
the  major  alterations  were  being 
made.  The  major  improvement  in- 
clude the  raising  of  the  ceiling  and 
construction  of  a  large  balcony  and 
extension   of   north    end   of   building. 


Don't    Overlook    Accessories 

Managers  and  theater  owners  must 
know  that  what  is  produced  ona  quan- 
tity basis  is  generally  done  at  a  mini- 
mum of  cost.  For  this  reason,  it  is 
only  logical  to  assume  that  the  ac- 
cessory service  extended  by  distrib- 
utors is  one  that  can  hardly  be 
matched  for  economy,  as  well  as  gen- 
eral effectiveness,  elsewhere.  Ex- 
hibitors are  urged  to  avail  themselves 
of  accessories  thus  supplied,  which 
are  aimed  essentially  to  merchandise 
the  picture  to  the  public  with  dispatch. 


Increases  Service 

Walter  J.  Freudenberger,  sal( 
manager  for  the  Advance  Traile 
Service  Corp.,  who  recently  movei 
the  Kansas  City  office  to  new  am 
larger  quarters,  announces  that  ; 
Chicago  office  has  been  opened  a 
845  South  Wabash  Ave.  This  offic< 
will  render  service  to  exhibitors  ir 
the  Middle  West  and  West.  Freud- 
enberger also  announces  that  Ra) 
Netemeier,  Sol  Rose  and  A.  T.  Be! 
will  assist  him  in  sales  in  Missouri. 
Kansas  and  Oklahoma. 

Freudenberger  points  with  pride  tc 
the  growing  list  of  theaters  in  the 
St.  Louis  territory  using  Advance 
Trailer  Service  and  shadow  box  ser- 
vice, there  being  200  theaters  in  this 
list,  all  of  whom  were  contracted  for 
in  the  last  three  months.  He  ex- 
pects to  contract  with  at  least  as 
many  accounts  for  the  Kansas  City 
territory  in  an  equal  period  of  time. 

Rigid  Inspection  at  Ogdensburg 

Ogdensburg,  N.  Y—  On  request  of 
the  mayor,  rigid  inspection  of  thea- 
ters for  fire  dangers  here  has  been 
instituted  by  state  officials.  Clean- 
ing up  of  the  balcony  floor  and  in- 
stallation of  additional  lights  has  been 
ordered  at  the  Hippodrome. 

Keystone  Plans  Improvements 

Williamsport,  Pa. — Keystone  The- 
ater Co.,  which  recently  took  over  the 
Keeney  interests  here,  plans  to  spend 
$27,000  improving  the  Keeney  and 
the  Grand. 


}'■>■■<■.«     ■  «       «■    »,,«    ,,       tMt|     J,,,     ,,,,»       ,       ,       g       ,       m       a       ^     l»ll»l 


QUALITY  PRINTS 
Titles  and  Negative  Developing 

Release  Printing 

U.  S.   Film   Laboratories,   Inc. 

Hudson  Heights,  N.  J. 

Palisades   3678 


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High  Class  Trailers 

Made  while  you  wait 

SEMLER  SINEMA  SERVICE 

1600  Broadway  Now  York 

Phone   Lackawanna  9111 


If  You  Are  in  the 


Market  for  Any  Kind  of 

MOTION  PICTURE 
APPARATUS 

CONSULT    USAND    SAVE 

MONEY 

SEND  JOR  OUR  PRICE  LIST 

U/IUOCTCHByS 

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Phone    Penna.    6564 

Motion  Picture  Department 


THE 


;;  unday,  January  30,  1927 


-aB&a 


DAILY 


11 


DAILY  TIPS  WHICH  MEAN  DOLLAQS  FOR  SHOWMEN 


"The  Boy  Friend" 
(M-G-M) 

Used  a  novel  stage  stunt  with  co- 
deration  of  high  school  students. 
fen  members  of  the  Casper  High 
:hool  Dramatic  Club  lent  their  ser- 
ces  to  a  burlesque  on  "The  Shoot- 
g  of  Dan  McGrew,"  for  a  stage 
esentation.  It  was  advertised  as 
Hows:  "The  Boy  Friends — assisted 
!  their  girl  friends — offering  a  bur- 
sque,"  etc.  Someone  recited  Rob- 
t  W.  Service's  poem,  as  the  cast 
avestied  the  lines  in  pantomjme. 
his  stunt  proved  very  successful  and 
irth-provoking. — A.  H.  Steward, 
merica,  Casper,  Wyo. 


"The  Flaming  Forest" 
(M-G-M) 

A  moving  sign,  in  colors,  showing 
flaming  forest,  with  "Flaming  For- 
;t"  ad,  date  and  name  of  theater, 
pas  p_laced  in  a  bank  window  in  a 
ery  prominent  location  on  the  main 
xeet.  This  sign  was  about  three 
feet  square  and  showed  an  action 
loving  fire,  burning  a  forest.  It 
as  a  great  attention-getter. — Majes- 
|c,  Louisville,  Ky. 


"Men  of  Steel" 
(First   Nat'l) 

A  feature  of  the  campaign  was  the 
arade  of  fifteen  sandwich  men 
irough  the  main  streets.  The  men 
arried  one-sheets  which  were  in  ef- 
ect  a  tie-up  between  the  theater  and 
he  Westminster  Gazette,  the  local 
aily,  for  the  sheets  in  addition  to 
nnouncing  the  booking  also  ran  two 
!nes  mentioning  the  name  of  the 
ewspaper.  The  sandwich  men  were 
rovided  by  the  Westminster  Gazette 
nd  the  signboards  were  also  con- 
eniently  the  property  of  the  news- 
'aper. — Capitol,  Cardiff,  Wales. 


"The   Midnight  Lovers" 
(First  Nat'l) 

A  large  beaver  board  cut-out, 
>ainted  to  represent  a  clock  with  the 
lands  pointing  to  12  o'clock,  was 
•laced  in  the  lobby.  A  cut-out  of 
\nna  Q.  Nilsson  from  the  one-sheet 
vas  placed  on  one  of  the  hands  of 
he  clock,  and  a  cut-out  of  Lewis 
stone  was  placed  on  the  other.  This 
obby  display  was  lettered,  "Lewis 
Stone  and  Anna  Q.  Nilsson  in  The 
Midnight  Lovers." — F.  J.  Miller, 
tfodjesica,  Augusta,  Fla. 


"The   Scarlet  Letter" 
(M-G-M) 

Secuted  an  endorsement  of  picture 
rom  Superintendent  of  City  Schools 
fie  issued  instructions  that  an  an- 
louncement  of  the  picture  should  be 
nade  in  every  classroom  of  all 
ichools.  In  several  where  the  book 
>n  "The  Scarlet  Letter"  was  being 
■ead,  all  pupils  seeing  the  picture 
vere  not  required  to  read  the  book, 
rhese  classes  reported  immediately 
o  the  Imperial  box  office. — Warren 
!rvin,  Imperial,  Charlotte,  N.  C. 


"Stranded  in  Paris" 
(Paramount) 

Tied  up  with  the  Lincoln  Automo- 
bile Agency.  A  late  model  Lincoln 
coupe  carried  signs  on  either  side  of 
the  car  reading,  "Bebe  Daniels  would 
not  have  been  Stranded  in  Paris  if 
the  Denver  Sales  Book  Company's 
men  had  been  there — See  the  picture 
at  Rialto."  Another  tie-up  was  with 
a  jewelry  store.  This  store  had  a 
complete  display  of  pearls  in  window 
with  a  window  background  reading, 
"These  pearls  are  Stranded  in  Paris 
— So  was  Babe  Daniels  in  her  latest 
comedy  at  the  Rialto  Theater." — 
Walter  League,  Rialto,  Denver. 


"Subway  Sadie" 
(First  Nat'l) 

Arranged  a  tie-up  with  the  Pacific 
Electric  Ry.,  which  used  a  Watch 
Your  Step  special  card  the  theater 
had  printed,  in  every  street  car  and 
bus  operating  in  the  city. — Tom 
McDonald,    Florence,   Pasadena,    Cal. 


"Tin  Hats" 
(M-G-M) 

A  throwaway  was  distributed  with 
the  local  newsette,  four  days  in  ad- 
vance of  playdate.  Two  thousand 
were  sent  to  the  two  largest  R.O.T.C. 
units,  namely  the  local  high  schools. 
Three  days  in  advance  of  playdate, 
window  cards  were  placed  in  advan- 
tageous locations  in  the  downtown 
district.  During  the  run  the  date 
slips  on  the  U.  S.  A.  Recruiting 
Boards  were  changed  to  read- 
"Loew's  Melba  Theater  Now."  Se- 
cured the  use  of  the  U.  S.  A.  ambul- 
ances for  ballyhoos,  carrying  half 
sheets.  Two  Army  recruiting  officers 
were  on  duty  constantly  in  the  lobby. 
They  had  portable  machines  show- 
ing army  scenes  and  beaver  board 
placards  showing  official  signal  corps 
photos  of  the  A.E.F.— J.  J.  DeWald, 
Melba,  Dallas. 


"Valencia" 
(M-G-M) 

A  Translation  Contest  was  ar- 
ranged with  the  Board  of  Education. 
This  stunt  created  unusual  interest 
in  the  schools  and  caused  the  title 
to  be  on  the  lips  of  every  high  school 
student.  Sanger  Bros.  Department 
Store  arranged  a  window  display  on 
Spanish  shawls.  In  addition  an  ar- 
rangement was  made  with  them  to 
print  and  distribute,  at  their  expense. 
30,000  heralds.— G.  Hyden  Mason 
Palace,  Dallas. 


"We're   In  the   Navy   Now" 
(Paramount) 

Built  a  battleship  in  the  lobby  for 
the  presentation.  The  replica  was 
equipped  with  radio  spark,  red  and 
green  signal  lights  and  ship's  bell,  all 
of  which  were  worked  continuously 
on  a  flasher.  Idea  was  carried  out 
by  scenic  artist  of  the  theater. — John 
Ha'zza,   Ca'pitol,   Calgary. 


Presentations 


By  ARTHUR    W .    EDDY 


How  B'way  Does  It 

Paramount 

An  ancient  Chinese  poem  supplied  the  in- 
spiration for  "Chinese  Jade,"  John  Murray 
Anderson  presentation,  the  Paramount  pro- 
gram informs.  It  is  not  as  elaborate  as 
most  of  the  Anderson  concoctions.  Probably 
its  most  entertaining  feature  is  the  final  num- 
ber which  is  a  whirlwind  acrobatic  act  which 
savors  of  vaudeville  rather  than  of  presen- 
tations and  which  is  an  excellent  audience 
offering. 

"Images  in  Jade"  is  the  title  of  the  open- 
ing episode  which  begins  with  Avo  Bom- 
barger,  dressed  as  a  mandarin,  who  sings 
"Images  in  Jade,"  working  before  a  black 
drop.  Diamond-shape  niches  pivot  to  present 
four  girls  in  Chinese  costume.  After  they 
dance  a  number,  a  fifth  niche  pivots  and  thus 
Tamiris,  dancer,  is  introduced.  She  goes 
through  a  Chinese  number,  her  costume  be 
ing  a  long,  white  garment  included  a  hoop- 
skirt  effect. 

Second  on  the  program  is  "The  Jade 
Plaque,"  "Lovers  in  Jade"  is  sung  by  Jean 
Chase.  A  big  jade  plaque,  somewhat  re- 
sembling a  swing  and  containing  two  figures 
dressed  in  green,  is  lowered.  The  figures, 
Mae  Lubow  and  Eugene  LeSieur,  come  to 
life  and  after  their  dance  number,  return  to 
the  jade  and  are  again  hoisted  out  of  sight. 
The  third  scene  provides  a  fantastic  set  and  is 
labeled  "The  Jade  God."  "Song  of  the 
Bells"  is  sung  by  Miss  Chase  and  Bombar- 
ger.  A  novel  effect  is  produced  when  in  the 
narrow  background  when  a  drop  on  which 
the  figure  of  a  huge  god  is  hoisted.  Then 
another  prop,  resembling  the  head  of  the 
figure,  with  hands  forming  a  seat,  is  lowered, 
creating  the  illusion  of  the  god  bending  over. 
In  the   "seat"   is  Ada  Forman,  who  dances. 

Removing  of  the  curtain  in  the  narrow 
background  reveals  the  Six  Pashas,  acrobatic 
team,  posed  in  pyramid  form,  thus  comprising 
the  "jade  pyramid"  which  the  incident  is 
titled.  Their  work  is  fast  and  furious  and 
entertaining   to    the    nth   degree. 


Strand 


Joe  Plunkett  used  a  wedding  banquet  scene 
from  "The  Night  of  Love"  as  a  prologue  to 
the  feature,  producing  an  artistic  effect  which 
is  in  contrast  to  the  usual  run  of  Strand 
presentations  in  which  novelty  and  animation 
generally  reign.  Not  only  is  the  set  preten- 
tious but  the  costuming  is  also  an  excellent 
piece    of    work. 

The  players  are  assembled  at  the  banquet 
when  the  curtain  rises.  The  Mark  Strand 
mixed  chorus  sings  "The  Silversmith,'  By 
El  Pano.  Gypsies,  who  are  the  ballet,  en- 
tered with  Mile.  Klemova,  M.  Daks  and  Kid- 
don  and  do  a  Gypsy  number.  Then  the 
chorus  renders  "El  Relicario,"  by  Jose  Padilla. 
Edward  Albano.  baritone,  follows  with  "Sere- 
nade Espagnola,"  by  Landon  Ronald,  after 
which  the  Gypsies  do  another  native  dance. 

The  guests  wander  out  of  the  banquet  hall 
and  Edna  Burhans,  soprano,  dressed  to  rep- 
resent Vilma  Banky,  walks  down  the  broad 
stairway.  As  she  sings  "Love  Dreams,"  by 
Grunberg,  a  scrim  is  lowered.  Miss  Burhans 
has  a  splendid  voice  and  supplements  her 
vocal  work  with  genuine  acting.  As  her 
number   closes   the   picture   is   screened. 


Whiteman  Booked  for  Paramount 

Paul  Whiteman  and  his  orchestra 
will  play  the  Paramount  the  week 
beginning  Feb.   12. 


Standard 

VAUDEVILLE 

for  Motion  Picture  Presentation 

The  FALLY  MARKUS 

VAUDEVILLE  AGENCY 

Lackawanna  7876 
1679  BROADWAY,  NEW  YORK  CITY 


Present-  O-  Grams 

Briefly  told  ideas  for  presentations 
from  all  parts  of  the  country.  We 
invite  you  to  send  yours. 

"Tell  It  to  the  Marines" 

Featured  "Home  Sweet  Home"  as 
the  overture,  done  in  the  spirit  of  all 
the  lands  visited  by  the  Marines,  in- 
terspersed with  bugle  calls.  Then 
had  a  prologue.  Background  showed 
moving  water  with  lighted  ships  scat- 
tered on  the  landscape  .  A  male 
quartet  in  uniform  sang  the  popular 
marine  songs,  and  as  the  songs  grew 
faint,  the  picture  was  introduced. — 
Fred    Clary,    Stillman,    Cleveland. 


"Tin  Hats" 

Philip  Spitalny  and  his  boys  put 
on  an  act  with  a  war  time  setting  to 
fit  the  picture.  The  drop  depicted  a 
French  town.  The  boys  in  khaki 
were  presumably  encamped  there.  A 
specially  prepared  potpourri  of  old 
time  camp  songs  opened  the  act. 
Specialty  singing  number  were  intro- 
duced, with  Frances  White  as  the 
main  attraction.  Lighting  effects 
added  to  the  setting. — George  A. 
Langan,  Allen,  Cleveland. 


William  Morris  William  Morris,  Jr. 


m 


William  Morris  Agency 

1560  B'wav  Bry.  1637-8-9 

Accredited  World's  Foremost  Agency 


•  ' 


ARTHUR  SPIZZI 

AGENCY  INC. 

Booking 

The  Better  Picture 

Theatres 

Attractions  and  Presentations 

1560  Broadway  New  York 

Bryant  0967-8 


AMALGAMATED 
VAUDEVILLE  AGENCY 

Attractions  for 
Picture  Theatres 

Standard    Vaudeville     Acts 

1600  Broadway,  New  York  City 
Phone  Penn.    3580 


12 


THE 


-%?< 


DAILY 


Sunday,  January  30,  1927 


"The    Artist's    Brawl"   F.    B.    O. 

Funny,  Fast  and  Frothy 

Type  of  production. . .  .2  reel  comedy, 

part  of  Wisecracker"   series. 

This  ushers  in  the  first  of  the  new 
Witwer  story  series,  known  as  the 
"Wisecrackers,"  and  as  a  forerunner 
of  those  to  come,  spells  much  of  hu- 
mor and  good-natured  kidding  in  the 
popular  manner  which  the  author  has 
widely  established.  The  locale  is  the 
sporty  Hotel  St.  Moe,  with  Albert 
Cooke,  the  house  sleuth,  Kit  Guard, 
the  clownish  but  worldly  bell  hop, 
Danny  O'Shea,  the  good-looking  as- 
piring boxing  champ,  and  the  two 
"hello  efirls,"  Lorraine  Eason  and 
Thelma  Hill.  The  first  episode  serves 
more  or  less  as  an  introduction, 
though  the  customers  are  given  a 
good  fist-fight  for  their  money.  It 
serves  well  however,  to  sell  the  idea 
of  the  entertaining  things  to  come 
in  the  rest  of  the  series. 


"Turkish    Howls"— "Wisecrackers" 
No.  2— F.B.O. 

Laughs  Galore 
Type  of  production.  ..  .2  reel  comedy 
This  is  a  perfectly  executed  treat- 
ment of  a  preposterous  burlesque 
theme,  with  action  aplenty,  and  Al 
Boasberg's  titles  clicking  to  round- 
house laughs  all  the  way  through.  It 
all  ends  up  in  a  whirling  free-for-all 
tussle,  with  some  dancing  and  loving 
in  the  harem  style  thrown  in  for  a 
good  measure.  A  very  entertaining 
two-reeler. 


"George   Runs  Wild"   Stern  Bros. 
Universal 
Excellent  Clowning 
Type  of  production. .  .  .2  reel  comedy 
Sid     Saylor's     clowning,     amusing 
grimaces    and    the    generally    impres- 
sive    dressing     of     the     backgrounds 
brings   the   picture   well   to   the   fore- 
front as  a  piece  of  entertainment.    As 
George,  newly  married,  he   feels   the 
call     of    flirtatious    adventure.       His 
mishaps  provide   the   story. 


"Youth  and  Beauty"  Gump-Universal 

Satisfactory  Stuff 
Type  of  productoin. . .  .2  reel  comedy 
Here  we  find  Andy  Gump  and  Min 
at  a  mountain  resort  for  a  rest,  with 
most  of  the  adventures  and  mishaps 
revolving  around  the  proverbial 
"Fountain  of  Youth."  There  are 
some  good  funny  chases,  and,  most 
important  of  all,  no  mean  abundance 
of  gags.  Joe  Murphy  seems  to  have 
outdone  himself  to  instill  action  in 
this  one.  It  sums  up  as  a  very  satis- 
fying portion  of  two-reel  entertain- 
ment. 


Paris  Originations — McCall  Fashions 

Educational 

Spring  Styles 

Type  of  production 1  reel  fashion 

news 
An  interesting  display  in  natural 
colors  of  the  latest  style  creations 
of  the  Parisian  dictators  of  the  fash- 
ion modes.  Hope  Hampton  poses 
charmingly  and  effectively,  exhibiting 
the  array  of  feminine  finery  in  a  man- 
ner that  will  no  doubt  elicit  admira- 
tion   from    women    everywhere.      It 


represents  an  up-to-the-minute  Fash- 
ion Parade  which  will  meet  the  ap- 
proval of  any  audience. 


"High  Sea  Blues"— Mermaid 
Educational 

Fast  Action 
Type  of  production. . .  .2  reel  comedy 
The  old  reliable  situation  of  the 
newly  married  couple,  a  rich  aunt 
opposed  to  the  wedding,  and  a  mix- 
up  with  another  married  couple 
forms  the  foundation  on  which  situa- 
tions, gags  and  fast  action  are  built. 
A  typical  Mermaid  that  makes  the 
grade  without  developing  anything 
out   of  the   ordinary. 


"Smith's    Customer",    Sennett-Pathe 

Comedy  That  Is 
Type  of  production.  .  .2  reel  comedy 
This  episode  in  the  "happy  family" 
series  gets  across  very  effectively.  It 
concerns  the  changing  of  place  in  the 
domestic  arrangement  of  the  Smiths — 
he  to  remain  home  and  look  after  the 
home,  and  she  to  increase  family  for- 
tunes at  the  office.  Things  are  bad 
enough,  and  then  complicated  by  the 
arrival  of  a  dinner  guest.  From  this 
point,  the  neat  tight  art  of  comedy 
shows  its  hand  in  rollicking,  funny 
touches,  with  Johnny  Burke,  as  the 
dinner  guest  who  later  turns  out  to 
be  a  book  agent,  supplying  fun  capers. 
There  is  something  of  the  Harry 
Langdon  artistry  about  Burke  without 
in  any  way  being  a  steal.  Effective 
all   the   way  through. 


"The  Musical  Parrot,"  Fable-Pathe 
The  Usual  Chase 
Type  of  production. .  .1  reel  cartoon 
There  are  a  few  amusing  wrinkles 
in  caricature  when  Al  and  his  pet 
cat,  Tom,  engage  in  a  game  of  bil- 
liards. Having  exhausted  all  the 
gags  the  artist  could  possibly  get  out 
of  this  situation,  there  seemed  to  be 
nothing  left  but  a  good  old  fashioned 
chase.  And  so,  poor  Polly,  who  has 
been  rending  the  welkin  with  a  la- 
mentable song  entitled,  "Oh,  I  Wish 
I  Had  Someone  to  Love  Me,"  is  the 
victim  in  the  case,  with  Al,  a  blind 
man  and  his  performing  monk,  and 
the  cat  in  hot  pursuit.  What  hap- 
pens in  this  episode  is  nothing  more 
exciting  than  a  number  of  conven- 
tional falls. 


"Anvthing    Once,"    Roach-Pathe 

Elaborate  Short  Stuff 
Tvne  of  production.  ..2  reel  comedy 
This  two-reeler  has  all  the  dress- 
ing, size  and  general  impressiveness 
of  a  feature,  even  to  the  perform- 
ers, for  the  star  has  a  direct  support, 
and  there  are  comedians  as  foils  for 
other  comedians,  and  so  on.  Mabel 
Normand  is  the  little  tailor's  waif 
in  the  case,  who  by  a  twist  of  cir- 
cumstances, finds  herself  in  the  arms 
of  a  prince  at  a  grand  ball,  given  for 
the  purpose  of  dedicating  the  prince  s 
betrothal  to  another  woman.  How 
the  prince  gives  up  his  kingdom  to 
woo  the  tailor's  little  apprentice,  is 
sufficientlv  coated  with  the  icing  that 
melts  in  the  mouths  of  short  subject 
lovers. 


Fox  Leads  Basketball  Race 

Fox  gained  leadership  of  the  M-P. 
Basketball  league  by  defeating  Con- 
solidated 22  to  19. 


The  Week's  Headlines 


Monday 

Universal  will  continue  to  distribute  Interna- 
tional Newsreel,  Carl  Laemmle  wires  in 
denying    report. 

Pacific  Northwest  Theaters  and  Moore  Amuse- 
ment  Co.    lease  the   Tacoma   at    Tacoma. 

Birmingham  claims  seat-total  record,  figured 
on    ratio    of    population. 

Universal  films  produced  in  Japan  will  be 
released    Jan.    28. 

Tower  Film  Export  Corp.  and  the  Tower 
Finance  Corp.  take  over  part  of  Inter- 
Ocean's    contracts. 

Tuesday 

About  $10,000,000  involved  in  construction  of 
Midway  for  Roxy  chain  at  Broadway  and 
75th    St.,    New    York. 

St.    Paul   to   get   3,000-seat   house. 

Circulate  petition  asking  for  repeal  of  admis- 
sion tax  bill  by  Congress. 

Universal  gets  temporary  injunction  against 
Hi-Mark  in  connection  with  "The  Col- 
legiates." 

E.  B.  Hatrick  denies  that  any  company  ex 
cept  Universal  will  distribute  International 
Newsreel   next   year. 

Loew   expected  to   earn   $8   per   share   in   year 

ending   Aug.    31    next. 
Griffith  Bros,  will  construct  at  least  10  theaters 

in  Oklahoma  territory. 

Wednesday 

Justice  and  fairness  characterizes  first  meet- 
ing of  Minneapolis  arbitration  board  fol- 
lowing   adjustment    of    difficulties. 

F.  B.  O.  of  England  to  produce  in  Russia, 
Germany   and    France. 

Assemblyman  Hackenburg  introduces  bill  in 
N.    Y.    Legislature    to   abolish    censorship. 

Fred  C.  Quimby  to  handle  world  distribution 
of   Roach  product  for  five   years. 

Eleven  thousand  seats  to  be  added  to  De- 
troit   downtown   houses'    total. 

United  Artists  to  build  $750,000  studio  at 
Culver    City,    Cal. 

Pawtucket,  R.  I.,  exhibitors  conduct  local 
newspaper  poll  to  fight  law  which  prohibits 
Sunday   shows. 

Thursday 

Coast  Committee  to  adjust  disputes  between 
studios    and    union. 

Bill  introduced  in  Quebec  would  establish  a 
commission  to  exercise  jurisdiction  over  en- 
tire   industry    in    that    province. 

Government  switches  attack  on  Famous,  now 
charging  intent   to  monopolize. 

Birmingham,  England,  exhibitors  ban  Famous 
as    protest    against   acquisition    of   theaters. 

Friday 

Total  of  218  critics  represented  in  FILM 
YEAR  BOOK  poll  which  selects  10  best  pic- 
tures  of    1926.      "Variety"   leads. 

Federal  Trade  Commission  ends  arguments 
in    case    against    Famous. 

Capitol,  New  York,  to  hold  "Flesh  and  the 
Devil"    for    fourth    week. 

Universal  dickering  for  Missouri  chain. 

Better  Films  National  opens  conference  with 
nearly    100    delegates    present. 

Saturday 

First  National  closes  "Miracle"  deal  with 
A.  H.  Woods.  Legal  fight  hinted  in  an- 
nouncement  of    deal. 

Shauer  taking  charge  in  British  wrangle. 

Reginald    Denny    seriously    ill. 

T.  O.  C.  C.  instrumental  in  getting  permis- 
sion   for    higher    signs. 

Filmdom  has  entered  two  cycles — spectacular 
war  drama  and  comedy — says  B.  P.  Schul- 
berg. 

Abe   Berman  to  produce   in   Germany. 

Lack  of   projectors   in   schools   criticized. 


And  T hat' s  That 


,—^—,     By  PHIL  M.  DALY     ^^ 

CUPID  surely  is  busy  at  the  Cleve- 
land Paramount  exchange.  With 
but  two  exceptions,  all  the  girls  in 
the  office  are  engaged  to  be  married. 


Charley  Murray  is  "in  Dutch.''  \ 
He  wears  a  Boche  uniform  in  "Bayo 
Nuts,"  being  made  for  First  Nation- 
al. He  starts  as  an  Irish  cop,  be- 
comes a  Russian  soldier  and  then  dis- 
guises himself  as  a  Germ  soldier. 


First  National  has  given  three  boys 
$1,000,000  to  spend.  They  are:  Rich- 
ard Barthelmess,  27;  Al  Rockett,  33, 
and  Al  Santell,  31.  They  are  respec- 
tively '  star,  producer  and  director  of 
Dick's  new  picture  which  the  com- 
pany  says   will  cost  a  million. 


Need  More  Projectors 

(.Continued  from  Page  3) 

Anna  Steese  Richardson  of  "Woman's 
Home  Companion,"  but  they  will 
never  get  what  they  want  with  cen- 
sorship for  they  really  do  not  know 
what  they  want.  Club  women 
throughout  the  country  are  so  busy 
with  "uplift"  movements  that  they 
have  no  time  to  acquire  "information 
which  would  give  them  an  intelligent 
basis  for  action  on  the  problem  of 
better  movies,"  she  declared. 

Gov.  Carl  E.  Milliken  of  the  Hays 
office  described  the  progress  towards 
better  pictures  made  during  the  past 
year.  Development  in  exploitation 
and  distribution  were  touched  upon  in 
the  address  given  by  Howard  Dietz. 
Co.  Roy  W.  Winton  of  the  Amateur 
Cinema  League  read  a  paper  on  the 
amateur   cameraman. 


CAMERAMEN 

List  your  name  in  new  leaflet  of 
reputable  cameramen  and  indus- 
trial film  makers  to  whom 
prospects  may  be  referred.  No 
cost  of  any  kind,  simply  send  in 
the  data. 


Bureau  of  Commercial  Economics 

1 108-1 6th  St   N.W.  Washington.  D.C 


Schools,  Churches  and  Clubs 

using  Motion  Pictures  Should  Subscribe  for 

THE  EDUCATIONAL  SCREEN 

and  keep  up-to-date  with  the 
new  films  and  new  equipment 

"1001     FILMS*'     (Fourth  Edition) 

Complete  reference  booklet,  listing  nearly  3,000  educational  films  given 
at  reduced  rate  with  each  subscription 

$1.50  per  year  -  5  South  Wabash  Ave.,  Chicago,  III. 


Favorable  Reaction 

The  constantly  increasing  use  of  Eastman 
Panchromatic  Negative  Film  by  producers 
means  more  and  more  pictures  with  blues, 
reds,  yellows  and  greens  in  their  true  black 
and  white  relationship. 

Effects  unobtainable  with  ordinary  neg- 
ative are  usual  with  "Pan".  And  the  differ- 
ence— the  superiority — of  prints  on  Eastman 
Positive  from  "Pan"  negatives  is  readily  ap- 
parent on  the  screen. 

Such  an  obvious — and  important  —  im- 
provement in  the  art  cannot  fail  to  have 
favorable  box  office  reaction. 


EASTMAN  KODAK  COMPANY 

ROCHESTER,  N.  Y. 


CULLEN  LANDIS 

From  the  Military  Mystery  Story  by 

Major  Robert  P.  Glassburn 


Produced  by 
Schuyler  Grey  Productions  Inc. 


"worthy  successor  to  those 
great  Patheserial  successes 
Into  the  Net/'  "The  Green 
Archer,"  "Snowed  In,"  "The 
House  Without  a  Key,"  and 
others. 

Great  tie-up  with  army  recruit- 
ing stations  all  over  the  country. 
Mammoth  press-campaign  book 
loaded  with  money  making 
suggestions. 


Pathe  not  only  offers  you  a 
splendid  serial  production  loaded 
with  vivid  entertainment,  but 
shows  you  how  to  turn  it  into 
money. 

10  weeks  of  cumulative  busi- 
ness instead  of  one. 


Patheserial 


w 


NEWSPAPER 
o/FILMDOM 


ALL  THE  HEWS 
ALL  THE  TIME 


VOL.   XXXIX      No.    26 


Monday,  January  31,  1927 


Price  5  Cents 


An  Analysis 

THE  industry  has  had  an 
opportunity  to  analyze  the 
ten  best  pictures  poll. 
This  selective  process  by  which 
the  outstanding  pictures  of  each 
year  are  designated  is  always  of 
marked  interest.  But  it  appears 
upon  examination  that  the  1926 
ballot  carries  a  more  than  ordi- 
nary significance. 

In  view  of  the  many  and  vexa- 
tious problems  which  beset  the 
industry  abroad,  it  is  right  that 
those  factors  which  are  perpet- 
ually levelling  criticisms  at  the 
conduct  of  the  business  on  this 
side  of  the  water  give  full  con- 
sideration to  the  interesting 
facts  which  follow : 

What  The  Ten  Best  Shows 

Two  hundred  and  eighteen  critics 
representing  newspapers,  fan  and 
trade  publications  adjudged  "Va- 
riety," a  foreign-made  picture,  the 
best  of  1926.  That  is  indeed  a  covet- 
ed honor.  In  the  honor  roll  which 
is  comprised  of  all  pictures  for  which 
votes  were  cast  appear  "The  Waltz 
Dream,"  "Nell  Gwyh,"  "Michael 
Strogoff,"  "Potemkin,"  "Cyrano  de 
Bergerac"  and  "Slums  of  Berlin." 
These,  too,  reached  American  screens 
from  German,  English,  French,  Ital- 
ian  and   Russian   studios. 

This  point  cannot  be  stressed  too 
^heavily: 

What  the  critic  thinks  must  be  a 
reflection  of  the  tastes  of  the  public 
for  whom  he  writes.  Theoretically 
at  least,  the  critic's  function  is  to  in- 
fluence the  readers  who  follow  him. 
Reversing  the  process,  the  critic 
either  does  or  should  diagnose  his 
subject  with  the  majority  viewpoint 
in  mind. 

It  then  follows  that  American  audi- 
ences have  found  worthwhile  foreign 
pictures  suitable  to  their  palates.  The 
keen  sales  minds  in  this  industry  do 
not  have  to  be  told  of  the  advisa- 
bility of  meeting  the  public's  tastes 
in  film  entertainment.  They  know 
full  well  how  closely  interlocked  is 
their  business  with  the  barometric 
variations    in    popular    demands. 

Saleable  Product 

The  discussion,  therefore,  simmers 
down  to  the  fact  that  any  and  all 
types  of  pictures  which  are  saleable  in 
this  country  will  find  a  market.  No- 
body cares  where  they  come  from 
so  long  as  they  toe  the  mark.  Talk 
of  wholesale  discrimination  against 
England,  France,  Germany  or  the 
Solomon  Islands  is  idle.  The  good 
folks   in    foreign   climes   know   it. 

K  ANN- 


MENCHEN  REITERATES 
M-G-M  HATMIRACLE" 

Rubin   Confirms   Deal  for 

Purchase;  Woods'  Claim 

Attacked 

Reiterating  his  contention  that  he 
and  not  A.  H.  Woods  was  the  owner 
of  screen  rights  to  "The  Miracle," 
Joseph  Menchen  declared  again  Sat- 
urday that  M-G-M  has  acquired  the 
property.  An  oral  agreement  has 
been  entered  into  with  Menchen  for 
the  screen  rights,  J.  Robert  Rubin. 
M-G-M  vice-president  states  to  THE 
FILM   DAILY. 

Menchen's   statement   followed    an- 

.    (.Continued    on    Page    7) 


Exports  Show  Rise 

Washington    Bureau    of    THE   FILM   DAILY 

Washington  —  November  exports 
are  placed  at  25,668,107  ft.  valued  at 
$787,283,  against  20,417,005  ft.  valued 
at  $660,218  in  October. 

Exports  bv  classes  were:  Positives, 
19,401,336  ft.  valued  at  $579,076  in 
November,  against  15,407,639  ft.  val- 
ued at  $452,484  in  October;  negatives, 
696,905  ft.  valued  at  $104,218,  against 

(.Continued    on    Page    7) 


23  in  Combine 

Gary,  Ind. — Six  local  theaters  have 
joined  the  booking  circuit  of  23  the- 
aters headed  by  Earl  Johnson,  oper- 
ting  as  Johnson  Theaters,  but  which 
has  been  changed  to  Illinois  and  In- 
diana Theaters.  These  houses  are 
the  Palace,  Orpheum.  Gary  and 
Broadway,  operated  by  V.  U.  Young, 
and  the  Cosmo  and  Grand,  operated 
by  Pete  Kolaris.  Plans  for  further 
expansion    are    beinp   formulated. 


Denny  Report  Exaggerated 

Los  Angeles  —  Although  reported 
that  Reginald  Denny  had  suffered  a 
relapse  following  an  operation  for 
appendicitis.  Mrs.  Denny  states  em- 
phatically that  her  husband  is  doing 
splendidlv  and  will  leave  the  hospital 
today.  He  expects  to  be  back  at 
the   studio   in    two   weeks. 


Hines  Resigns 

Resignation  of  William  T.  Hines 
as  general  sales  manager  of  United 
Artists  is  announced,  after  seven 
years  with  that  organization.  Hines 
said  he  will  announce  his  new  con- 
nection   shortly. 


II.  A.  TO  HAVE 
OF  18  DURING  1927 

Lichtman  Lists  Releases  on 

Return  from  Coast 

Conference 

United  Artists  will  release  a  mini- 
mum of  18  pictures  during  1927,  ac- 
cording to  Al  Lichtman,  following  his 
return  from  a  three  weeks'  visit  in 
Hollywood.     Pictures  included  in  the 

list  are: 

One  from  Mary  Pickford,  story,  unselected; 
"The  Dove,"  starring  Norma  Talmadge,  pro- 
duction of  which  starts  on  completion  of 
"Camille";  one  from  Gloria  Swanson,  un- 
selected; one  from  Charlie  Chaplin;  one 
from  Douglas  Fairbanks;  one  from  John 
Barrymore;  two  from  Buster  Keaton^  the 
first    of   which    is    "Hercules,    the    Weak." 

Samuel  Goldwyn  will  offer  two,  the  first 
(Continued    on    Page    2) 


A  Review  of  Reviews 

By  LILIAN  W '.  BRENNAN 
The  arrival  of  Harold  Lloyd's  lat- 
est picture  brought  forth  the  usual 
prognostications  for  the  box  office 
which  means  that  the  exhibitor  can 
start  making  his  plans  accordingly. 
"The  Kid  Brother"  is  Lloyd  at  his 
best  and  there  are  laughs  galore,  most 
of  them  brand  new.  Lloyd  and  his 
gag  men  have  conceived  a  set  of 
knockout  comedy  ideas  that  can  only 
be  appreciated  by  seeing  them.     The 

(Continued    on    Page    7) 


U.  S.  British  Invasion? 

London — Acquisition  of  a  circuit  of 
theaters  in  America,  for  showing  of 
British  pictures,  is  planned  by  a 
group  of  London  financiers,  it  is  re- 
ported. The  deal  involves  an  outlay 
of  £750,000,  it  is  stated.  Negotia- 
tions are  reported  in  progress  in  New 
York. 


3  Wallace  Prod. 

Three  Richard  Wallace  produc- 
tions will  be  made  by  Asher  and 
Small,  E.  M.  Asher,  who  is  at  the 
Roosevelt,  announces.  The  producer 
is  here  in  conjunction  with  the  open- 
ing Saturday  of  "McFadden's  Flats" 
at  the  Strand,  and  in  connection  with 
the  stage  play  "Private  Jones." 
(Continued    on    Page    2) 


Vote  on  Sunday  Shows 

Berlin,  Conn. — Reconsideration  of 
the  Sunday  bill  was  called  for  in 
a  petition  signed  by  35  residents. 
The  board  of  selectmen  will  call  a 
special  town  meeting  to  allow  all 
voters  to  voice  opinions.  Ministers 
and  the  Kensington  League  of  Wo- 
men Voters  are  the  opposition  to 
Sunday  shows. 


KEEN  COMPETITION 
LOOMING  IN  IOWA 


Frank   and   Blank   Chains 

Launch  New  Expansion 

Programs 

Waterloo,  la. — Keen  competition 
is  looming  throughout  Iowa  follow- 
ing the  launching  of  a  new  expan- 
sion program  by  Frank  Amusement 
Co.,  subsidiary  of  North  American 
Theaters  and  increased  activity  of 
A.  H.  Blank  Enterprises,  Publix  ally. 

The  Frank  chain,  headed  by  Alex- 
ander Frank,  coincident  with  cele- 
bration of  its  seventh  anniversary  an- 
nounces that  it  will  enter  two  cities 
where  the  circuit  is  not  represented 
now,  and  will  remodel  one  of  its  ex- 
isting houses. 

In  association  with  the  Orpheum 
circuit,  the  Frank  company  now  is 
building  a  2,000-seat  Orpheum  at 
Waterloo,    and    has    completed    plans 

(Continued    on    Page    8) 

Ten  in  India 

J.  J.  Madan,  India  producer  and 
exhibitor,  now  "n  route  to  London 
on  the  Majestic,  plans  to  make  10 
features  in  his  country  this  year. 
They  will  be  designed  primarily  for 
the  Indian  market.  Madan's  pro- 
gram includes  "The  Wreck,"  based 
(Continued  on  Page  8) 


Artistry  Cited 

Ten  years  ago,  the  phenomenon  of 
artistic  picture  successes  might  have 
been  conceivabh ,  but  not  today, 
Herbert  Brenr  n  old  the  Third  An- 
nual Better  Film  Conference  of  the 
National  Board  of  Review,  at  its 
concluding  session  on  Saturday  when 
(Continued    on    Page    2) 


$450,000    Bronx   Theater 

Plans  have  been  filed  with  the 
Bronx  Bureau  of  Buildings  by  Joseph 
Cohen  for  a  two-story  theater  and 
store  building  to  be  erected  on  South- 
ern Boulevard  near  Whitlock  Ave. 
Cohen  &  Siegel  have  drawn  the  plans, 
showing  estimated  cost  of  $450,000. 
The  property  is  understood  to  be 
leased  to  S.   E.  Amusement  Corp. 


"U"   Exchange   Manager   Killed 

Jacksonville — John  R.  Barton,  man- 
ager of  the  Universal  exchange,  was 
killed  in  an  automobile  accident  near 
Tampa,  when  his  automobile  crashed 
into  a  truck.  Harry  Simpson,  sales- 
man, who  was  driving,  was  badly 
shaken  up.  Bai  ion  had  been  with 
Universal    more   than    12   vears. 

■i 


THE 


Monday,  January  31,  1927 


Vol. XXXIX  No. 2 5     Monday,  Jan.31, 1927    Price5Cent$ 


JOHN  W.  ALICOATE 


(Publisher 


Published  daily  except  Saturday  and  holidays 
«  Hot)  Hroadway,  New  York  N.  Y  ,  and 
copyright  (1927)  by  Wid's  Fiims  and  Film 
f-olk,  Inc.  J.  VV.  Alicoate,  President  and 
Ireasiirer;  Maurice  U.  Kann,  Editor;  Don 
»1(1  M.  Mersereau,  Business  and  Advertising 
Manager;  Ralph  Wilk,  Traveling  Represen- 
tative. I'.ntered  as  second-class  matter  May 
21,  1918,  at  the  post  office  at  New  York. 
N.  Y.  under  the  act  of  March  3,  1879 
lerms  (Postage  free)  United  States,  outside 
ot  (.reater  New  York.  $10.00  one  year;  6 
months,  $5.00;  3  months^  $3.00.  Foreign. 
»ii  s"',scrll,ers  should   remit  with  order. 

Address  all  communications  to  THE  FI1  M 
nAH.Y,  1650  Broadway,  New  York  N  Y 
Phone  Circle  4736-4737-4738  4739  Cable  ad 
Iress:  Filmday,  New  York.  Hollywood, 
California— Harvey  E.  Gausman,  Amhassa 
dor  Hotel:  'Phone.  TTrexel  7000  and  Wash 
ington  9794,  London— Ernest  \V.  Fredman 
The  Film  Renter,  58,  Great  Marlborough  St.. 
London.  VV.  L.  Paris— La  Cinematographic 
Francaise,   5,    Rue   Saulnier. 


Financial 


Both  Warner  stocks  continued  to  feel  the 
impetus  of  a  rising  trend,  the  "A"  issue 
turning  20,600  shares  to  a  2  point  gain,  and 
the  curb  product  winning  a  point  and  a  frac- 
tion. Universal  common  recovered  3  points 
over  the  previous  day's  drop.  Film  issues, 
on  the  whole,   fared   well. 


Quotations 

High     Low 

Am.     Seat.     Vtc 43 H     43J4 

Am.     Seat.     Pfd....   43J4     43J4 

*BaIaban    &    Katz 

*Bal.  &  Katz  Vtc 

*Eastman    Kodak 

Famous   Players.  .. .111 J|    111 

♦Fam.    Play.    Pfd 

*Film     Inspect 

*First    Nat'l    Pfd 

Fox    Film    "A" 68J4      67^ 

Fox  Theaters  "A"..    22H     225-S 

*Intern'l    Project 

Loew's,    Inc 52J4     51  ii 

Meitro-Gold.     Pfd...    25 J4     25 U 

*M.   P.   Cap.   Corp 

Pathe   Exch.    "A"..    3914     39% 
Paramount    B'way..l00^    100f6 

ttRoxy     "A" 31         29 

ttRoxy     Units 34         32'/2 

ttRoxy    Common...      9l/i       9 

Skouras    Bros 47         47 

"Stan.   Co.  of   Am. 
Trans-Lux     Screen.      7J£        7J4 

*Univ.    Pict.   Pfd 

Universal    Pictures.    33         29 J4 
Warner    Pictures...   31-%     30 
Warner     Pict.     "A"  43         41  \4 

*  Last    Prices    Quoted       tBond 
**  Philadelphia    Market     tt  Bid 


Close     Sales 

43J4        100 


43K 

63  K 

73J4 

128J^ 

11154 

122-4 

5 

98 

68 

22^ 

W/% 
52 

2554 

12K 

39'A 

100^ 


100 


700 


600 
300 

6,300 
10O 

200 


Artistry  Cited 

(Continued  from  Page   1) 

the   Board's  twelfth  annual  luncheon 
was    held. 

"We  know  our  tools  and  we  know  what 
we  can  do  with  them,"  he  declared.  "We 
know,  in  fairly  accurate  dimensions,  what 
product  our  machinery  will  turn  out.  We 
don't  know  how  public  taste  is  going  to  re- 
act to  that  product — which  is  the  eternal 
gamble  in  the  great  business  of  entertainment, 
whether   on   the    stage    or    screen." 

"As  to  the  motion  picture  being  a  'one 
man  job,'  "  he  referred  at  length  to  the  com- 
bination of  contributions — all  products  of  spe- 
cialists, such  as  story,  casting,  photographing, 
setting,  costuming,  lighting  and  detail — but 
emphasized  the  director's  function  in  balanc- 
ing and  fusing  these  contributions  into  an 
artistic    whole.' 

"The  motion  picture  is  not  an  art 
for  art's  sake.  It  is,  if  I  may  em- 
ploy a  paradox,  commercial  art,"  said 
Yictor  M.  Shapiro,  advertising  pub- 
licity manager  of  United  Artists,  in 
his  address.  "As  organized  today 
folks  pay  to  see  motion  pictures. 
Money  is  invested.  The  blending  of 
art  with  its  usefulness  gives  it  a  new 
name — entertainment. 

"It  is  this  problem  of  blending  art  and  util- 
ity m  motion  pictures  entertainment  that  per- 
meates the  striving  of  the  industry  in  putting 
pictures  over — authors,  directors,  cameramen, 
editors,  sales  managers,  advertising  men  and 
exhibitors — everyone  from  script  to  screen 
is  trying  to  achieve  entertainment  as  the  defi- 
nite distinctive  end  of  the  motion  picture." 

"There  has  been  a  wider  public 
appreciation  of  those  films  which 
combine  the  highest  in  good  taste 
and  art,"  Shapiro  declared  citing  the 
1927  FILM  YEAR  BOOK  list  of 
the  ten  best  pictures  of  1926. 

Other  speakers  were  Christopher 
Morley,  Prof.  John  Erskine,  and  Dr. 
William   Norman   Guthrie. 


Exhibitors* 
Daily  Hemin(kr 


Sedgwick    to    Direct    Coogan 

Culver  City  —  Edward  Sedgwick 
will  direct  Jackie  Coogan  in  "The 
Bugle  Call,"  instead  of  Reginald 
Barker. 


.1 


Give  consideration 
to  the  film  salesman 
when  he  calls.  He 
is  earning  his  bread 
and  butter  the  same 
as  you  are. 


Monday,  Jan.  31,  1927 


200 


47 
87K 

9&y2     .... 

33  200 

315^     2,200 
43       20,600 
Market 
and  Ask 


Levy  Establishes  Mastbaum  Fund 

Louisville,  Ky.  —Fred  Levy  has  es- 
tablished a  Jules  E.  Mastbaum  Me- 
morial  Fund  for  charity  here. 

Pathe  Gets  "Chess  Player" 

London — Pathe  has  secured  Brit- 
ish^ distribution  of  "The  Chess  Play- 
er,"   French   production. 


U.  A.  Schedule  for 

18  During  1927 

(Continued  from  Page  1) 
of  which  is  "King  Harlequin,"  and  co-featur- 
ing Ronald  Colman  and  Vilma  Banky.  Mor- 
ris Gest  is  to  make  "The  Darling  of  the 
Gods,"  while  the  Duncan  Sisters  will  be 
starred  in  "Topsy  and  Eva,"  directed  by 
Lois  Weber  There  will  be  one  Fred  Niblo 
Prod.,  one  Roland  West  Prod.,  "The  Purple 
Mask";  one  Caddo  Prod..  "Two  Arabian 
Knights,"  directed  by  Lewis  Milestone  with 
William  Boyd  and  Louis  Wolheim  in  the 
cast.  Three  others,  stars  and  directors,  to 
be  announced,  are  on  the  list.  There  un- 
doubtedly will  be  more  productions  added  to 
the  schedule  later 


Film   Explorers   111 

Nairobi,  British  E.  Africa— Press 
dispatches  state  that  Martin  Johnson, 
American  explorer  and  his  wife,  de- 
veloped pneumonia  after  an  attempt 
to  climb  and  film  Mount  Kenya,  a 
world-famous  peak. 


Peet-Leslie  at   Birmingham 

Birmingham,  Eng.— W.  Peet-Les- 
lie has  been  appointed  manager  of 
the  Futurist  which  was  acquired  by 
Famous  in  a  move  which  has  aroused 
a  storm  of  protest  from  exhibitors 
of   this   section. 


Two    More   for    Kaller    Bros. 
Oneida,  N.  Y. — Kaller  Bros,  have 
augmented  their  chain  by  the  addition 
of    two    theaters    in    Ilion    owned    by 
Whitney,    Young   &    Pierce. 


Ginsberg   Back 

Henry  Ginsberg  has  returned  from 
Europe. 


f»  '■»■ 


QUALITY   PRINTS 
Titles  and  Negative  Developing 

Release  Printing 

U.   S.    Film   Laboratories,   Inc. 

Hudson  Heights,  N.  J. 

Palisades   3678 

»■»»...«....  .„.  til,,,,,  ,„i 


"French    Dressing"  for   Kane 

After  "Broadway  Nights,"  which 
goes  into  production  soon,  Robert  T. 
Kane  will  make  "French  Dressing," 
the  continuity  of  which  is  being  done 
by  Adelaide  Heilbroner.  It  is  taken 
from  May  Edginton's  "A  Child  in 
Their   Midst." 


Liberty,  Ala.  House,  Sold 
Roanoke,  Ala.  —  The  Liberty  has 
been  bought  by   P.  A.   Hurst  and  C. 
B.    Welch    from    J.    W.    Cramer    of 
Opelika. 


Gerson  with  Capitol  Exchange 
Pittsburgh — S.     A.     Gerson    is    in 
charge  of  the  Capitol  Film  Exchange. 
He   succeeded    Charles    F.    Schwerin, 
who  has  joined  United  Artists. 


McCurdy   Managing   Circuit 
Seattle— W.  B.  McCurdy,  manager 
of  the  President  here,  has  been  made 
general  manager  of  the  Duffy  Circuit 
Southern    California. 


in 


Remaining    At    Ogdensburg 

Ogdensburg,  N.  Y. — This  city  will 
continue  as  the  headquarters  of  the 
Schine  Enterprises,  which  will  not  be 
managed  from  Watertown.  as  erron- 
eously reported. 


AMERICAN   AND  FOREIGN  DISTRIBUTORS 
OF  QUALITY  MOTION    PICTURES 


ARTLEE 


PICTURES 


ARTHUR  A.LEE  PRES 


mm 


7QI    SEVENTH   AVE.   NEW  YORK  .BRYANT  6355 


3  Wallace  Prod. 

(Continued  from   Page   1) 

which  his  company  is  producing  in 
conjunction  with  Sam  Harris  and 
Al  Lewis  of  Lewis  and  Gordon.  The 
play  is  to  have  its  premiere  in  Los 
Angeles,  after  which  it  will  open  in 
New   York. 

In  addition  to  the  three  produc- 
tions to  be  made  by  Richard  Wal- 
lace, director  of  "McFadden's  Flats," 
Asher  and  Small  in  association  with 
Charles  R.  Rogers,  will  produce 
"Lady's  Night  in  a  Turkish  Bath" 
and  "The  Gorilla"  for  First  National. 

Future  Asher  and  Small  produc- 
tions   will    be    of    the    novelty    type. 


Rialto  Closes  After  Dispute 
Elgin,  111. — The  Rialto,  owned  by 
Great  States  Theaters,  has  closed.  It 
is  reported  stage  hands  demanded 
that  additional  help  be  hired  and  the 
dispute  ended  in  the  closing  of  the 
house. 


Ohio    Theaters    Changes    Hands 

North  Baltimore,  O.— Mrs.  Wil- 
liam Gibson  has  purchased  the  Crown 
from   H.   Starrett. 


Cleveland — Lawrence  Barbalich  has 
purchased  the  Peerless  from  Louis 
Lampru. 


— V 


HAL  ROACH  presents 

I^Chariqpiase 

Are  Brunettes 
Safe?" 

ft(h^corriedy_ 


This  is  a  "Cornerblock"  cut  furnished 
FREE  for  all  Pathecomedies  at  your 
Exchange. 


Original  Negatives  of  Everything 
in  Motion  Picture  Stock  Shots 

WAFILMS,  INC. 

W.  A.  Futter,  Pret. 
130  Wert  46th  St.         Bryant  8181 


y..«..«..»..»..»..>.. 


■■».i«..«..«. ■«■■», .»..»..« 


John  D.Tippett,  Inc. 

Raw  Stock 

Negative  and  Positive 

All  Colors 


1540  Broadway         6040  Soniet  Blvd. 
New  York  City  Hollywood,  Calif. 

»■■■■■■■■».■■■«..».....,  j 


Held  over  for  the 

th  WEE 

JOHN  GILBERT 

Flesh  and  the  Devil 

with  Qreta  Qarbo 

Directed  by  CLARENCE  BROWN 

CAPITOL  THEATRE 

New  York 

The  World's  Biggest  Theatre 


I 


THE  sensational  news  of  the  year! 

ONE  would  think  that 

M-G-M  had  done  enough  to  be  proud  of — 

WHAT  with  THE  BIG  PARADE  breaking  all 

LEGIT  HOUSE  record  runs, 

BEN  HUR  one  solid  year  on  Broadway  and  on  tour 

THE  FIRE  BRIGADE'S  sensational  success 

TELL  IT  TO  THE  MARINES'  glorious  accomplishment 

BUT  NO— that  wasn't  enough 

THINK  OF  IT- 
4  WEEKS  AT  THE  CAPITOL 

400,000  people  as  audience 

Every  Man  in  Show  Business  takes  his 

hat  off  to 

METRO- GOLDWYN- MAYER 

King  of  Them  All 


% 


ft 


r%fft 


• ■    ■.  - 


I 


& 

«**.»* 


■I  I 


■ 


V 


. 


Member*  jf  Motion  Picture  Producers  <m4  Distributors  of  America  lnc.~-WUl  Hays  JWoit 


i. 


^itjuqa 


King  of  Swat  -  Sultan  of  the  Diamond  -  Idol  of  millions  - 
you  want  a  baseball  Picture  -  all  America  waiting  for  one 
-  now  you  get  from  First  National  the  wonder  of  rem  all  - 

ONLY  FIRST  NATIONAL  KNOWS 
THE  GAME-A  MILLION  DOLLAR 
ATTRACTION  BAGGED  FOR  A 
REGULAR  WEEK  AFTER  WEEK- 
HIT  AFTER  HIT  RECORD  BREAKER 

-  No  wonder  we  lead  all  the  rest 
-look  at  February's  Picnic -^4 


■UHHHnMHnM| 


""  "'~:~  "    ,"¥*"' 


%ijL   mi  j wmm 


CPU  RUE    HURRAY   and 
CHESTER  CON  KLIN     In 

HcFADDENS'S    FLATS 

.»  ▼ 

EAST     PICKINGS 

With    ANNA    Q.    NILSSON 


ABUT    LANGDON 


i   n 


LONG        PANTS 


AN  AFFAIR  Z  FOLLIES 

with  LEWIS  STONE  #  BILLIE  DOVE 
LLOYD  HUGHES 


TH£ 


Now  Being 
Distributed 


DAILY  UPS  WHICH  M£AN  DOUAQS  FOB  SHOWMEN 


"Fascinating  Youth" 
(Paramount) 
Managed  to  get  the  popular  young 
folks  at  all  high  schools  to  come 
over  as  guests  and  catch  the  first 
show.  They  spread  the  word  that 
the  picture  was  a  'wow'  for  college 
and  high  school  students,  with  the  re- 
sult that  most  of  the  young  people 
in  town  came  to  see  the  picture. 
Tom  McDonald,  Florence  Pasadena, 
Cal. 


"The  Strong  Man" 
(First   Nat'l.) 

Employed  a  novel  stunt.  Sent  out 
several  thousand  "letters"  asking 
across  the  face  of  the  envelope  in 
bold  red  type,  "Are  you  Run  Down? 
Here  is  a  tonic  that  is  guaranteed  to 
make  you  strong."  Inside  was  a 
dodger  folded  once,  enclosing  a  "but- 
.011"  onion  and  the  message  "Please 
accept  the  enclosed,  which  if  properly 
indigested,  will  give  you  'strength'  to 
withstand  the  gales  of  laughter  thai 
will  breeze  through  the  Everett  The- 
ater with  the  showing  of  my  latest 
feature  length  comedy,  'The  Strong 
Man.'  Until  then,  'Hold  Your  Breath'. 
Yours  for  a  ton  of  fun — Harry  Lang- 
don    (Hilarity    Hercules)." 

A  cut  of  Langdon  in  comic  posture 
was  printed  opposite  the  signature 
— R.  E.  Charles,  Everret,  Everret, 
Wash. 


Do  You  Knozi 
=  9  ==: 


HPHAT  there  are  ovl 
eighty  clubs  and  repr. 
sentative  organization 
within  the  motion  pictui 
industry  and  that  Nf 
York  City  has  no  big  m; 
tion  picture  club? 


"The   Temptress" 
(M-G-M) 

A  special  newsnaner  titled  "The 
Temptress  Extra"  made  its  appear- 
ance in  the  downtown  district,  as  boys 
heralded  the  sensational  news  of  a 
temptress  who  was  wrecking  the 
ives  of  men.  Two  thousand  addi- 
tional extras  were  stuffed  in  a  regular 
edition  of  the  Casper  Independent 
for  home  distribution.  One  thousand 
Temptress  blotters  were  circulated 
among  the  business  offices,  stores, 
hotels,  the  post-office  and  other  pub- 
lic places.  A  clever  contest  form- 
ng  the  basis  of  an  effective  newspaper 
campaign  centered  around  the  follow- 


ing subject:     "Who  was  the  gre| 
Temptress"?     An   answer  to  be: 
mitted   in  not  more  than  fifty  w| 
— A.    H.    Seward,    America,    Cal 

Wvo. 


The  largest, 'most 
comfortable  and  con- 
venient projection 
rooms  in  New  York 


Have  your  pictures  screened 
in  the  best-equipped  projec- 
tion rooms.  No  overtime 
charge  for  projections  at  night 
to  our  regular  customers. 


OUR  PRICES  ARE  AS  LOW  AS 
THE  LOWEST-       '       ( 
OUR  SERVICE  THE  HIGHEST      , 


Your  films  called  for  and 
returned  without  charge. 

SIMPLEX 
PROJECTION  ROOMS 

220  West  42nd  Street,  N.Y.  C. 


Wisconsin   3770 


"We're   in    the    Navy    Now"' 
(Paramount) 
Painted   banners   and  made   a 
on   a   Ford   truck.     That   part   ofj 
banners   which    was   higher   than[ 
body  of  the  truck  was  painted  to 
resent  water.     To  add  comedy  tol 
float,  a  man  dressed  in  a  sailor's  p 
form    with    face    blackened,    sat   iF 
bath    tub    and   gently    rowed   the 
with    a    broad    plank.      As    the   b«| 
hoo    passed    along    the    streets, 
ushers  aboard  the  truck  gave  out 
aids    to    the    people.      At    two    bj 
street   corners,   the   ushers  gave 
sailor    hats    to    the    crowd    that 
gathered.      These    hats   bore    the 
print  of  the  title  of  the  picture,  n;i 
of  theater,  and  play  dates.     The 
tire    cost   of    the    ballyhoo    only    <| 
$1    for    banner    cloth    and    $1.35 
gasoline. — E.    B.   Whittaker.   Libe 
Greenwood,  S.  C. 


Your  Income  Tax, 


This  is  the  fifth  of  a  series\ 
articles,  based  on  the  Revenue 
of  1926  and  the  latest  regulatU 
relating  to  the  income  tax.  rA 
series  will  outline  to  taxpayers 
benefits  to  which  they  are  entity 
under  the  existing  law. 


The  revenue  act  of  1926  provides  thai 
the  status  of  a  taxpayer  changes  during  ' 
year  his  personal  exemption  shall  be  j 
termined  by  apportionment,  in  accordal 
with  the  number  of  months  the  taxpai 
was  single,  married,  or  the  head  of  a  fair.! 
The  act  of  1924  contained  a  similar  pr 
sion. 

For  example,  a  couple  married  on  J 
31,  192'6.  and  living  together  on  Decern 
31,  1926,  may  file  a  joint  return  and  cL 
and  exemption  of  $3,208.33.  That  is,  sev 
twelfths  of  $1,500  for  the  husband  wl 
single,  or  $875,  plus  seventh-twelfths  of  $1,. 
for  the  wife  while  single,  plus  five-twelf 
of  $3,500,  or  $1,458  33.  for  the  period  d 
ing  which  they  were  married.  If  separ 
returns  are  made  husband  and  wife  may  e; 
claim  a  personal  exemption  of  $1,604. 
The  husband  is  entitled  to  seven-twelfths 
$1,500,  or  $875,  for  the  period  during  wh 
he  was  single,  and  one-half  of  five-twelf 
of  $3,500,  or  $729.17,  for  the  period  dur: 
which  he  was  married.  The  wife  is  entit 
to  similar  exemptions.  In  case  separate 
turns  are  filed,  the  joint  exemption  of  $1,43 
33  for  the  period  during  which  they  w« 
married  may  be  taken  by  husband  or  wi 
or   divided    between   them. 

A  person  who,  on  July  31,  ceased  bei 
the  head  of  a  family — the  support  in  0 
household  of  a  relative  or  relatives  bei 
discontinued — is  entitled  to  an  exemption 
$2,666.67,  which  is  seven-twelfths  of  $3,5C 
plus  five-twelfths  of  $1,500. 


DAILY 


4  Review  of  Reviews 


m 


2  (Continued  from  Page   1) 

where  Lloyd  climbs  a  tree  to 
■e  to  his  girl  friend  and  ascends  a 
OV  5  each  time  she  goes  further  down 
hill,  in  order  to  keep  in  a  line  of 
on,  is  great.  The  bit  where  the 
Olhkey  flops  around  in  Lloyd's  shoes 
J  misleads  the  villain  who  is  on 
lo's  trail,  is  another  riot  and  so  on 
%  through   the   picture.      Easily   the 

t  of  the  week's  new  pictures. 

*The  Night  of  Love,"  polls  the  vote 

the    most   artistic    production    of 

'  week    with    excellent    box    office 

Visibilities  as  well.-     It  is  a   Samuel 

dwyn      production      directed      by 

■  >rge    Fitzmaurice.      Vilma    Banky 

{]   Ronald  Colman  both  do  splendid 

jrk  in  the   principal   roles. 

Richard  Dix,  with  Gregory  La  Cava 

■cting,  fails  to  score  the  expected 

nber   of    laughs    in    "Paradise    for 

o".     Light   comedy   romance   that 

res    some    mildly   effective    humor 

a     the  plot  is  not  a  new  one. 

Two   first   class   westerns   that   are 

11  above  the  average  for  this  type 

entertainment  are   "The   Overland 

ige",  with   Ken   Maynard  the  star, 

\  "The  Last  Trail",  the  latest  Tom 

x  offering.     Both  are  a  bit  out  of 

ordinary  as  to  story  and  built  up 

h  a  fine  lot  of  action  and  thrills. 

her    westerns    of    the    week    were 

..|he  Western  Whirlwind",  with  Jack 

luxie  and   "Between   Dangers"   with 

ddy  Roosevelt. 

'Upstream",  the  Fox  release  of  the 
ek,   has    some    good    comedy    inci- 
illital    to    a    story    that    doesn't    get 
y  far.    Ted  McNamara  and  Sammy 
hen,   the    Irish-Jewish    privates    of 
ij  1/hat  Price   Glory"   team  up   splen- 
ibtMly  and   Emile   Chautard,  erstwhile 
ector,  gives   an   excellent  perform- 
\ce  as  the  old  actor. 
'The   Show   Girl"   is   a   wild   melo- 
amatic  concoction  suitable  for  con- 
niption  in   smaller   houses.     "Driv 
From  Home"  is  on  the  same  order 
,-d  "Don't    Tell    the    Wife",   though 
asting    of    a    fine    cast    headed    by 
J?ne   Rich   and    Huntly    Gordon,    as 
:11   as    having    a    good    production, 
Is  about  in  the   same  rut  due  to  a 
te  and  unconvincing  story. 


O'Neill  Writing  for   F.B.O. 

Joseph  J.  O'Neill,  until  recently 
j|  blicity  director  of  F.B.O.,  has  com- 
u  Jted  adaptation  of  two  novels  which 
;  e  to  be  produced   as  features.    He 

'\v  is  completing  an   original. 


mi  Russell  Sells   Story 

j  John   Russell,   who   has   made   sev- 

;ii<al    screen     adaptations,     has     sold 

"inger-Prints,"     a     short    story,    to 

illiers. 


Exteriors   at   Lake   Placid 

Malcolm  St.  Clair,  Richard  Dix, 
ary  Brian  and  other  members  of 
Tie  Knockout  Riley"  unit  are  at 
ike  Placid,  where  exteriors  will  be 
ot.  Thirty-two  persons  are  in  the 
rty.  Arthur  Camp  is  the  assistant 
ector,  while  Edward  Cronjager  is 
ing  the  camerawork. 


The  Broadway  Parade 

THE  talk  of  Broadway  this  week  is  "Flesh  and  the  Devil," 
which  has  further  smashed  the  Capitol  record  by  going  into  a 
fourth  week.  This  M-G-M  feature  was  originally  figured  as  a 
two-week  picture  but  has  exceeded  all  anticipations. 

Warner  Bros,  will  stage  the  big  opening  of  the  week  at  the 
Selwyn  Thursday,  at  which  time  their  third  special  on  Broadway, 
"When  a  Man  Loves,"  has  its  premiere.  In  conjunction  with 
the  John  Barrymore  picture  there  will  be  a  Vitaphone  program. 

Picture  Distributor      Theater       Opening  Date 

"The  Big  Parade" M-G-M        Astor  Nov.  19  (1925) 

"Don  Juan"  and 

Vitaphone    Warners      Warners     Aug.     6     1926 

"Beau  Geste" Famous       Criterion     Aug.  26 

"The  Better  'Ole"  and 

Vitaphone    Warners     Colony        Oct.     7 

"What  Price  Glory" Fox  Harris         Nov.  24 

"Old    Ironsides" Famous        Rivoli  Dec.     6 

"The  Fire  Brigade" M-G-M        Central        Dec.  20 

"Tell  It  to  the  Marines". .  .M-G-M        Embassy     Dec.  23 
"Flesh  and  the  Devil"  M-G-M        Capitol  Jan.     8 


On  Broadway 


Menchen  Reiterates 
M-G-M  Has  'Miracle' 

(Continued  from  Page  1) 
nouncement  that  First  National  had 
closed  a  deal  for  the  rights  with  A. 
H.  Woods.  The  announcement  was 
supplemented  by  declaration  that  the 
firm  would  take  any  legal  steps  neces- 
sary to  protect  the  rignts  thus  ac- 
quired. 

"At  no  time  did  A.  H.  Woods  have  any 
rights  to  make  a  picture  of  'The  Miracle,' 
holding  only  distribution  rights  in  the  United 
States  and  Canada  on  a  percentage  basis,' 
Menchen  declared.  "The  agreement  called 
for  a  25  75  split  of  which  I  received  the  75 
per    cent    share. 

"Woods'  contract  for  distributing  the  pic- 
ture I  produced,  was  abrogated  by  his  fail- 
ure to  pay  the  final  $5,000,  of  the  $25,000 
provided  for   in  the  agreement,"  he  continued. 

"In  1912,  Continental  Film  Co.,  Berlin,  made 
a  picture  called  'Sister  Beatrice,'  which  was 
released  in  London  as  'The  Miracle,'  prior  to 
the  release  of  my  version  of  'The  Miracle.' 
I  obtained  an  injunction  against  the  Elite 
Sales  Agency,  London,  restraining  release  of 
the  'Sister  Beatrice'  filrn,  under  the  title  of 
'The  Miracle.'  A  similar  injunction  was  ob- 
tained by  Woods  in  the  United  States  on 
Feb  27,  1913,  based  on  the  documents  I 
provided.  The  plaintiffs  in  that  action  which 
was  against  the  New  York  Film  Co.,  and  A. 
J.  Danziger  were  Miracle  Co.,  Inc.;  Max 
Reinhardt,  Karl  Vollmoeller,  Hugh  Bock  and 
myself.  The  injunction  was  issued  with  the 
stipulation  that  $20,000  bond  be  posted  pend- 
ing trial  of  the  action,  to  cover  possible  dam- 
ages to  the  defendant.  The  bond  never  was 
posted  and  so  the  injunction  was  vacated. 
Subsequently,  Danziger  obtained  judgment  for 
$609.55,  court  costs,  which  wasfiled  Feb.  3, 
1914,  with  the  clerk  of  the  Supreme  Court, 
New  York  county.  This  judgment  hasn't  been 
satisfied  and  the  interest  no  doubt  has  doubled 
the    amount   by   this   time." 


Exports  Show  Rise 

(Continued  from   Page   1) 

331,605  ft.  valued  at  $112,607;  raw 
stock,  3,469,996  ft.  valued  at  $75,158, 
against  3,703,296  ft.  valued  at  $82,554; 
shipments  to  non-contiguous  terri- 
tories, 2,099,870  ft.  valued  at  $28,831, 
against  974,465  ft.  valued  at  $12,573. 
Argentine  was  the  leading  market 
for  positives,  taking  2,665,122  ft.  val- 
ued at  $80,031,  followed  by  Canada, 
with  1,618,768  ft.  valued  at  $56,736; 
Brazil,  1,735,505  ft.  valued  at  $55,- 
926;  British  India,  1,322,255  ft.  val- 
ued at  $44,774;  and  Australia,  1,677,- 
244  ft.  valued  at  $43,689. 


Astor — "The   Big   Parade" 
Broadway — "Stolen   Pleasure" 
Cameo — "The   Slums  of   Berlin" 
Capitol— "Flesh  and  the   Devil" 
Central — "The    Fire    Brigade" 
Criterion — "Beau    Geste" 
Embassy — "Tell   It  to  the  Marines" 
Harris — -"What   Price   Glory" 
Hippodrome — "A   Lunatic  At   Large" 
Loew's    New    York — Today — "Tin   Hats" 

Tuesday— "While      London      Sleeps"      and 
"Wolves  of  the  Air" 

Wednesday — "The  Auctioneer" 

Thursday — "Bertha,     the     Sewing    Machine 
Girl" 

Friday — '"Remember"      and      "The      Speed 
Cop" 

Saturday — "The    Potters" 

Sunday — -"The   Lady  in  Ermine" 
Mark   Strand — "The   Night  of   Love" 
Paramount — "New    York" 
Rialto— "The    Kid    Brother" 
Rivoli — "Old    Ironsides" 
Selwyn — "When    A    Man    Loves,"    beginning 

Thursday 
Warners — "Don   Juan" 
Brooklyn  Mark  Strand — "The  Music  Master" 


Next  Week 

Astor— "The   Big   Parade" 

Broadway — Indefinite 

Cameo — Indefinite 

Capitol — ''The    General" 

Central — "The  Fire   Brigade" 

Criterion — "Beau   Geste" 

Embassy — -"Tell   It  to  the  Marines" 

Harris — "What    Price   Glory" 

Hippodrome — "Getting    Gertie's    Garter" 

Mark   Strand — "McFadden's   Flats" 

Paramount — "It" 

Rialto — "The   Kid   Brother" 

Rivoli — -"Old    Ironsides" 

Selwyn — "When   a   Man   Loves" 

Warners — "Don   Juan" 

Brooklyn  Mark  Strand — "The  Night  of  Love" 


MMUU;\M--UAUz>\*\i*M 


Fox  Frolic  March  11 
The    Fox    Film    frolic    and    dance 
t;:es  place  at  the  McAlpin  March  11. 


To  Manage  New  Tivoli 
Lee  Ferguson  is  scheduled  to  man- 
age the  New  Tivoli  Brooklyn,  which 
opens  at  an  early  date. 


BUILD  BUSINESS 


Jd_ 


IT 


Kathleen  Collins  in  Lumas  Film 

Hollywood — Kathleen  Collins  has 
replaced  Virginia  Lee  Corbin  as  the 
feminine  lead  in  "Quarantined  Ri- 
vals," Lumas  production.  Miss  Cor- 
bin withdrew  from  the  cast  owing  to 
illness. 


Lavange  Returns  to  Boston 

Boston — Paul  Lavange  has  returned 
as  manager  of  the  Palace  from  Nor- 
folk Downs. 


Sanford  House  Planned 

Sanford,     Me. — Frank     C.     Leavitt 
will  build  a  theater  on  South  Main  St. 


Because  they  are  the 

BEST 

and 

ONLY 

Trailers  with  Actual 

Scenes  from  Each 

Picture. 


NATIONAL  SCREEN  SERVICE,  Inc. 

Distributing  throughout  the  United  States  from 

CHICAGO  -    NEW  YORK  -  LOS  ANGELES 


845  S.  Wabash  Ave.        130  West  46th  St. 


1922  S.  Vermont  Ave. 


DAILY 


Monday,  January  31, 


And  That's  That 


By  PHIL  M.   DALY    SJj^ 

CUPID  has  been  busy  of  late. 
Lawrence  Dorsa  of  the  Sennett 
organization,  Los  Angeles;  Frank 
Wetzman,  Hippodrome  and  Linwood- 
La  Salle,  Detroit,  are  the  latest  to 
join  the  ranks  of  benedicts  while  W. 
G.  Smith,  Pittsburgh  Tiffany,  man- 
ager,  will   be   married   on    Feb.   27. 


John  Barrymore  says  his  role  in 
"The  Beloved  Rogue"  is  a  cross  be- 
tween Jesse  James  and  Henry 
James,  because  Francois  Villon  was 
a  jail-breaker  as  well  as  writer. 


Keen  Competition 

Looming  in  Iowa 

(.Continued  front   Page    1) 

for  a  2,500-seat  Orpheum  at  Cedar 
Rapids.  The  latter  is  an  individual 
venture. 

Meanwhile,  Blank  Enterprises  is 
declared  planning  a  Waterloo  house, 
and  is  reported  ready  to  enter  Cedar 
Rapids  with  a  new  theater. 


Frank  R.  Wilson,  head  of  North 
American  TheaterSj  parent  company 
of  the  Frank  chain,  states  that  new 
theaters  planned  by  the  circuit  are 
not  yet  ready  to  be  announced. 


Nelly  Savage,  known  as  "the 
girl  with  the  sweet  wicked- 
ness," is  in  "The  Broadway 
Drifter,"  being  directed  by 
Burton    King. 


Jack  Ackroyd  has  christened  his 
son  Robert  in  honor  of  Robert  Kane. 
Ackroyd  appeared  in  two  Kane  pro- 
ductions. 


Dublin    Censor    Severe 

Dublin — One  hundred  and  twenty- 
one  or  9.1  per  cent  of  the  1,327 
dramas  submitted  last  year  to  the 
Free  State  censor  were  rejected,  and 
106  or  12.5  per  cent  cut.  Appeals 
were  made  on  25  of  the  rejected  and 
cut  pictures,  only  two  of  which  ob- 
tained reversal  of  decision.  Decision 
was  upheld  in  15  cases  and  7  of  the 
pictures  were  passed  with  deletions. 


A  complete  list  of  theaters  of  the  A. 
H.  Blank  and  Frank  circuits,  chains 
and  all  other  chains  in  the  1927 
FILM  YEAR  BOOK  now  in  circula- 
tion. 


Ten  in  India 

(Continued  from  Page   1) 

on  the  poem  by  Tagore,  native  poet. 
He  will  also  produce  about  20  shorts. 
Madan  has  been  in  the  United 
States  about  six  months,  two  months 
of  which  he  spent  in  Hollywood 
studying  production.  He  purchased 
two  years'  product  for  his  84  thea- 
ters in  India.  Madan  is  to  represent 
Wurlitzer  in  India,  Burma  and  Cey- 
lon. He  has  linked  several  jazz  or- 
chestras   for    his   circuit. 


Compensation    Law    Change    Sought 

Albany,  N.  Y. — Senator  Abraham 
Greenburg  has  introduced  a  bill  to 
amend  the  workmen's  compensation 
law  to  include  under  its  jurisdiction 
employes  of  picture  producers.  Such 
employes  are  to  be  limited  to  those 
who  receive  a  daily  wage  not  exceed- 
ing $25  or  a  weekly  wage  of  $100. 


Cooley  in  Griffith  Film 

Hollywood- — Hallam  Cooley  has 
been  signed  for  Raymond  Griffith's 
new  picture  which  Earle  Kenton  is 
directing. 


Constance  Howard  Gets  Role 
Universal  City — Constance  Howard 
has  been  cast  for  the  feminine  lead 
opposite  Richard  Talmadge,  in  "The 
Poor  Millionaire,"  under  direction  of 
George  Melford.  Supporting  cast 
includes  George  Irving,  Fannie 
Midgeley,  Jay  Hunt,  John  Hennings. 


Costa  Busy  K.  C.  House 
Kansas  City — George  A.  Costa, 
who  formerly  operated  the  Mayfield, 
has  purchased  the  Indiana  at  46th  St. 
and  Indiana  Ave.  from  Harrison  Daly 
and  James  M.  McGrath.  It  is  un- 
derstood the  price  was  $24,500. 


Tilden  in  Vidor  Picture 

Los  Angeles — William  T.  Tilden, 
2nd,  has  been  signed  by  M-G-M. 
for  a  part  in  King  Vidor's  new  pic- 
ture featuring  James  Murray  and 
Eleanor    Boardman. 


Big   French    Film 

Paris — An  event  which  the  trade 
is  talking  about  is  the  recent  pres- 
entation at  the  Marivaux  of  "Le 
Joueur  'Echecs"  (The  Chess  Play- 
er"). Many  hold  it  is  one  of  the  best 
films    that    France    has    produced. 


Halsey   to    Supervise 

Forrest  Halsey,  the  scenarist,  will 
supervise  "Broadway  Nights,"  which 
will  be  produced  by  Robert  T.  Kane, 
with  Joseph  C.   Boyle  directing. 


Unit  to  Niagara  Falls 

Victor  Heerman,  Ed  Wynn  and 
the  principals  in  "Rubber  Heels," 
will  leave  next  month  for  Niagara 
Falls,  where  exteriors  will  be  taken. 
J.  Roy  Hunt  is  handling  the  camera, 
while  David  Todd  is  the  assistant 
director. 


SHORT   TALKS 

ON 
SHORT  FEATURES 


Davis   Goes   South 

Owen  Davis,  who  has  written  sev- 
eral original  stories  for  Famous,  is 
en  route  to  New  Port  Richey,  Fla., 
where  he  will  work  on  the  next  story 
for  Thomas  Meighan.  "Blind  Alleys," 
which  he  wrote  for  Meighan,  is  to 
be  given  a  new  title. 


Rossman  Going  to  Abyssinia 

Earl  Rossman,  producer  of  "Kiva- 
lina  of  the  North  Lands,"  sails  Feb. 
10  with  Gordon  MacCreagh  on  an 
expedition  to  Abyssinia  to  search  for 
the  Ark  of  the  Covenant.  He  will  be 
away  from  New  York  six  months. 
Rossman  is  finishing  "Mad  Mirage," 
his   latest   book. 


A  Matte 
of 

Importanc 


Howes  in  Famous  Picture 

Hollywood — -Reed  Howes  has  been 
given  the  male  lead  opposite  Clara 
Bow  in  "Rough  House  Rosie,"  which 
Frank  Strayer  is  making  for  Fa- 
mous. The  cast  includes  Arthur 
Housman  and   Henry  Kolker. 


Writing  Story  for  Rayart 

Leota  Morgan  is  writing  "The 
Phantom  of  the  Trail"  for  Rayart. 
She  recently  did  "Heroes  in  Blue" 
for  the   same  company. 


^rtV,^-^'f«J^wJ  i-  ArSvgw^jAitiSJS 


*^WITH 


CHARLIE  MURRAY^CHESTER  C0NKLIN 


/Af 


& 


A  SrtER- SMALL- ROGERS 


A    FIRST  NATIONAL    PICTURE- 


The  Short  Feature  is  just 
important  to  the  motion  picti 
program  as  the  shirt,  collar  a 
necktie  to  the  well-dressed  m; 

There  is  no  need  for  argum« 
on  this  point.  This  importance 
acknowledged  by  showmen  in 
branches  of  our   industry,   pi 
ducer,  distributor,  exhibitor. 

The  increasing  importance 
the  Short  Feature  to  you  exhil 
tors  and  your  increasing  inter* 
in  it  are  reflected  everywhere 

'  the  industry's  plans  for  next  se 
son.  The  most  casual  reading 
the  trade  press  shows  this  will ' 

'  the  Short  Feature's  biggest  yes 

As  usual  Educational  will  s 
'the  pace  for  the  field.  For  sev« 
years  we  have  been  in  a  uniqi 
position,  specializing  at  all  tim 
in  Short  Features  alone — sev« 
years  of  unbroken  progress  th 
have  established  Educational 
a  position  of  dominant  1  eader shi 

Educational's  big  plans  rm 
be  taken  as  a  barometer  for  tl 
year.  They  are  therefore  a  ma 
ter  of  importance  to  you.  Ar 
so  I  propose  to  tell  you  aboi 
the  details  of  these  plans  in 
series  of  short  talks. 


Jct^lftbuusu^^A. 


Presi, 


EDUCATIONAL 
FILM   EXCHANGES,  Inc. 


(T^dcLoati^rtal  (PicL 


, 


I 


I 


^NEWSPAPER 
./"FILMDOM 


M.LTHE  NEWS 
ALL  THE  TIME 


70L.  XXXIX     No.  27 


Tuesday,  February  1,  1927 


Price  5  Cents 


I 


Languages 

T    IS    said     that    there    are 
3,424    spoken    languages    or 
dialects  in  the  world.    Their 
listribution  is  as  follows  :  Amer- 
ca,    1,624;    Asia,    937;    Europe 
587  and  Africa,  276.    The  Dear- 
born Independent  is  the  author- 
ity for  the  statistics,  the  source 
(of  which  is  not  divulged. 
I     The  screen  speaks  a  universal 
language,    familiar    and    under- 
standable to  all  peoples  no  mat- 
ter where  they  may  be.   Therein 
!'is  to  be  found  a  basic  and  most 
^important  reason   why  the  mo- 
tion picture  is  so  closely  inter- 
woven with  the  fabric  of  society. 

On  Future  Progress 
-"Elsewhere     Sidney     R.     Kent     ex- 
pounds   a    few    ideas    on    the    future. 
I  Rightfully  he   declares   no  one  but  a 
(Supreme  Power  can  retard  the  prog- 
ress of  the  motion  picture.     Pointing 
out  the  advancement  made  in  a  quar- 
|  ter  of  a   century,   he   expresses    con- 
fidence  that   in    the   offing   there    are 
only   bright    prospects    for    this    new 
art,  both  as  a  social  influence  and  as 
a  commercial   giant. 

A  Beau  Geste 
The  industry  in  its  desire  to  spread 
the  gospel  of  service  has  turned  its 
efforts  to  a  new  and  noble  direction. 
The  company  members  of  the  Hays 
organization  have  sent  on  their  way 
750,000  feet  of  motion  pictures  to 
the  leper  colonies  in  the  Philippines 
and  the  Virgin  Islands  so  that  some 
of  the  joys  that  come  with  motion 
pictures  can  serve  to  lighten  those 
to  whom  the  despair  of  living  must 
be  more  acute  than  the  anguish  of 
death. 

The  Wrong  Way 

Patriotic  societies  in  England 
charge  American  film  interests  with 
deliberate  propaganda  against  Brit- 
ish-made pictures.  How  silly!  If 
ever  there  was  a  wrong  way  to  meet 
the  impasse  which  exists  between 
England  and  America  on  the  subject 
of  motion  pictures  this  is  it.  Such 
procedure  is  unwarrantable  and  fu- 
tile. It  is  aside  from  the  truth.  Re- 
sponsible factors  in  London,  of  course, 
will  not  dignify  the  charge  by  dis- 
cussing it. 

KANN 


FIGHT  ON  CHAINS  IS 
DROPPED  IN  TEXAS 


Directors   Bar   Discussion 

of  Subject  at  Future 

Meetings 

Dallas — Campaign  of  the  Texas 
M.  P.  T.  O.  against  chain  theaters, 
which  was  to  take  the  form  of  legal 
action  against  alleged  unfair  tactics, 
has  been  abandoned.  At  a  meeting 
of  directors  the  campaign  was  drop- 
ped, and  the  matter  now  is  a  dead 
issue  so  far  as  the  association  is  con- 
cerned. 

Agitation  on  the  part  of  some  mem- 
bers    at     conventions     neither     have 

(Continued    on    Page    5) 


Earnings  $1,900,000 

For  the  year  ended  Nov.  7,  1926. 
earnings  of  Universal  are  estimated 
at  $1,900,000  after  all  charges  and  be- 
fore preferred  dividends  according  to 
"The  New  York  Times."  There  are 
250,000  shares  of  common  on  which 
earnings  are  equal  to  more  than  $6 
a  share.  Sales  for  1926  were  material- 
ly greater  than  for  1925  and  first 
quarter  earnings  this  year  will  exceed 
those  of  1926.  During  the  year,  the 
company  released  218  subjects,  ex- 
clusive  of  news  reels. 


Laugh  Month  a  Big  Success, 
Jan.  Comedy  Bookings  Show 


Stanley  in  Worcester 

Worcester,  Mass.  —  The  Stanley- 
Mark  Strand  circuit  is  said  to  be 
negotiating  for  the  Rice  block  as 
site  for  a   new  theater. 


Ultraviolet  Ray  Films 

Cambridge,  Mass. — Motion  pictures 
projected  on  invisible  ultraviolet 
rays  have  been  demonstrated  to  the 
public  by  Dr.  Donald  C.  Stockbarger 
at  the  Massachusetts  Institute  oi 
Technology.  The  pictures  were  in- 
visible except  when  cast  on  a  fluor- 
escent screen.  The  human  voice  also 
was  carried  on  these  same  rays  in 
the  demonstration. 


Beethoven  Week  March  20-26 

Beethoven  Week  is  to  be  celebrated 
by  many  theaters  of  the  nation  from 
March  20-26  inclusive,  in  commemo- 
ration of  the  centennary  of  the  com- 
poser's death.  Will  H.  Hays  is  a 
member  of  the  national  advisory  body 
for  the  event. 


7  Independents  at  "U"  Plant 

Universal  City — Seven  independent 
companies  are  renting  space  at  Uni- 
versal City  at  the  present. 


The  Future 

No  one  but  a  Supreme  Power 
can  retard  the  progress  of  the 
motion  picture.  Where  it  will 
reach  we  do  not  know,  but  the 
advancement  it  has  made  in  a 
quarter  of  a  century  makes  the 
future  seem  exceedingly  bright. 
As  the  years  come  and  go  it 
will  become  more  and  more  an 
integral  part  of  life  in  all  its 
phases.  Those  of  foreign  lands 
who  are  strangers  to-day  will 
be  our  neighbors  to-morrow. 

History  will  be  screened  for  us. 
and  not  written.  Even  to-day  elab- 
orate plans  are  being  formulated  for 
the  preservation  of  all  films  of  an 
historical  nature.  One  hundred,  two 
hundred  years  from  now  our  ances- 
tors will  see  thrown  upon  the  screen 
animated  pictures  of  Imen  who  have 
guided  the  destinies  of  our  nation  and 
historical  events  will  be  accurately  pic- 
tured  in  all  their  vividness. 

Sidney  R.  Kent 


New  Talking  Film 

Schenectady,  N.  Y.— The  Photo- 
phone,  a  combination  of  the  Hoxie 
Pallophotophone  and  the  Hewlett 
loudspeaker,  was  successfully  demon- 
strated at  the  State.  The  synchron- 
ized music  was  "photographed"  al 
the  Capitol,  New  York.  The  talking 
film  device  is  the  product  of  six  years' 
(Continued  on  Page  5) 


Congressmen   Unsympathetic 

Washington  Bureau  of  THE  FILM  DAILY 
Washington — Little  response  is  re- 
ported from  congressmen  to  efforts 
of  Canon  Chase,  superintendent  of 
the  International  Reform  Federation, 
to  resurrect  the  Swoope-Upshaw 
bill    for    Federal    control    of    films. 


Admissions  Cut  in  Pittsburgh 

Pittsburgh — Stanley-Rowland-Clark 
has  reduced  admissions  at  the  Manor 
to  IS  and  35  cents  and  at  the  Strand 
to   15  and  25. 


Stock  Value  $19,000,000 
Class  A  and  Class  B  stock  of  Fox 
Theaters  Corp.,  comprising  900,000 
shares  outstanding  has  a  market 
value  of  about  $19,000,000  at  present 
prices  listed  on  the  curb  market,  it 
is  stated  in  a  prospectus.  The  com- 
pany, formed  Nov.  5,  1925,  to  ac- 
quire the  theatrical  enterprises  of 
William  Fox  and  his  associates,  has 
neither  funded  debt  nor  preferred 
stock   outstanding. 


Early    Reports    Point    to 

General  Increase  of 

Business 

Material  increase  of  bookings  on 
comedies  was  noted  during  "Laugh 
Month"  which  closed  yesterday  is 
consensus  of  opinion  of  comedy  dis- 
tributors. While  some  executives 
state  that  they  cannot  attribute  the 
increase  directly  to  "Laugh  Month," 
others  are  emphatic  in  declaring  the 
campaign  had  proved  an  aid  to  in- 
creased bookings.  Usual  increase  in 
bookings  at  the  beginning  of  the  year 
is  pointed  to  as  a  contributing  fac- 
tor in  the  additional  bookings  secured 
during  January. 

The  campaign  generally  was  suc- 
cessful. Universal  enjoyed  an  in- 
crease of  18  per  cent,  which  is  attri- 
buted  directly  to  the  campaign. 

Educational  report  a  measureable 
increase  with  the  comment  that 
(Continued  on  Page  5) 


Propaganda  Alleged 

Conducting  propaganda  against 
showing  British  films  on  screen  in 
the  United  Kingdom  is  the  charge 
made  against  American  interests  by 
11  British  organizations,  says  a  spe- 
cial dispatch  to  the  "New  York 
Times"  from  London. 

The  accusation  was  made  in  a  let- 
ter to  the  president  of  the  Board  of 
Trade  by  various  patriotic  leagues 
(Continued    on    Page    2) 


Films  at  Albee  for  Summer 

Pictures  will  be  added  to  the  vau- 
deville programs  of  the  Albee,  Brook- 
lyn, starting  June  1,  under  the 
house's  summer  policy. 


Sunday  Interference  Restrained 

Red  Bank,  N.  J.— M.  H.  Jacks, 
manager  of  the  Carlton,  whose 
license  has  been  revoked  in  addition 
to  two  fines  imposed  for  Sunday  op- 
eration, opened  it  again  Sunday  pro- 
tected by  a  restraining  order  issued 
by  the   Supreme   Court. 

$1,100,000  Bond  Issue 
The  Academy  of  Music  (William 
Fox  Realty  Co.)  is  offering  through 
Bankers  Bond  &  Mortgage  Co.,  and 
Biddle  &  Henry  an  issue  of  $1,100,000 
first  mortgage  leasehold  6]4  per  cent 
serial  gold  bonds.  Fox  Theaters 
Corp.  is  subleasing  the  entire  prop- 
erty at   126-138   E.   14th   St. 


Tuesday,  February  1,  1927 


VoUXXIX  No.27  ; Tuestlay.  Feb.  1,  1927    Price5Cents 
I0HN  V.  ALICOATE       T""       Publisher 


Pubhshea  daily  except   Saturday  and  holidays 
at    16d0    Broadway,    New    York,    N.    Y.,    and 
copyright    (1927)    by    Wid's    Films    and    Film 
Fo  k     Inc.      J.    W.    Alicoate,    President    and 
Publisher;    Maurice    D,    Kami,    Vice-President 
and     Editor;     Donald    M.    Mersereau,    Treas- 
urer,     Business     and     Advertising     Manager; 
Ralph    Wilk.    Traveling    Representative.       En- 
tered   as    second  class    matter    May    21      1918, 
at     the     post-office     at     New     York,     N      Y.' 
under    the    act    of    March    3,     1879.      Terms 
(Postage     free)     United     States,     outside     of 
Greater     New     York,     $10.00     one     year;      0 
months,     $5.00;     3     months,     $3.00.       Foreign, 
$15.00.      Subscribers   should    remit   with  order. 
Address    all    communications    to    THE    KU  M 
DAILY,    1650    Broadway,    New    York     N     Y 
Phone   Circle  4736-4737-4738-4739.     Cable  ad- 
dress:     Filmday,      New      York.        Hollywood. 
California — Harvey     E.     Gausman,     Ambassa- 
dor   Hotel:    'Phone,    Drexel    7000    and    Wash- 
ington   9794,     London — Ernest    W.     Fredman 
The  Film  Renter.  58,  Great  Marlborough  St. 
London,    W     I.,    Paris— La    Cinematographic 
Francaise,   5,   Rue   Saulnier. 


Nine  Years  Ago  Today 


in 


The  Film  Daily 


A  subscriber  in  Spokane, 
Wash.,  wrote  in  to  say  that  he 
regarded  this  publication  as  a 
Mecca  of  Information. 

Wonder  what  he'll  say  when 
he  glances  through  the  988 
pages  of  the  1927  FILM 
YEAR  BOOK. 


Financial 


Rialto    Firm    Expanding 

Kansas  City  —  Rialto  Theaters 
Corp.  has  purchased  the  Roanoke 
and  Alamo.  The  company,  headed 
by  K.  S.  Duncan,  plans  to  add  others 
to  its  chain. 


Propaganda  Alleged 

(Continued  from  Page  1) 
and  unions,  which  urged  that  legis- 
lation be  passed  making  compulsory 
the  introduction  of  a  proportion  of 
British  films  in  each  program  shown. 
Their  letter  of  protest  stated  that 
attempts  made  to  suggest  that  "Brit- 
ish films  are  unnecessary  and  unde- 
sirable" are  "undoubtedly  promoted 
by  American  interests  desirous  of  re- 
taining their  stranglehold  on  the 
screens  of  the  Empire,  not  only  for 
commercial  but  in  their  own  national 
economic  interests." 


Equipment  Notes 


J 


Phonofilm  at  Washington 
Washington— First  showing  of  the 
De   Forest   Phonofilm   here   is   sched- 
uled Feb.  5  at  the  Rialto.  "Club  Ala- 
bam"  is   the   attraction. 


Chesterfield  Closes  Deals 
Chesterfield  has  sold  six  Eileen 
Sedgwick  productions  to  Henry  Se- 
gal of  Boston  and  12  two-reel  dog 
pictures  featuring  Fearless,  to  the 
First  Graphic  exchanges  of  Albany 
and  Buffalo. 


Famous  common  was  the  only  film  issue 
that  experienced  a  gain  on  a  measurable 
trade,  though  even  this  was  of  a  slight  frac- 
tional character  on  a  turn-over  of  3,800.  On 
the  other  hand,  the  declines  were  of  negligible 
fractions,  Warner  "A"  dropping  %  on  sales 
aggregating  15.600  and  Loew's,  Inc.,  %  on 
a   trade  of   6,800. 


Quotations 

High      Low 

Am.    Seat.    Vtc 43"^     43 

*Am.    Seat.    Pfd 

*Balaban  &  Katz 

*Bal.    &    Katz    Vtc 

Eastman   Kodak    ...129       129 
Famous    Players    .'.112        lllyi 
Fam.     Play.     Pfd...  122        122 

Film    Inspect 4'A        AV% 

*First  Nafl.  Pfd 

Fox    Film    "A" 68J^      67J4 

Fox  Theaters  "A".  .    23  22\i 

""Intern'l  Project     

Loew's.    Inc.    ...'...    52J4      51^ 
Metro-Gold    Pfd.    .  .    25'A      25 
M.   P.  Cap.   Corp.    .    12^      12^ 
Pathe    Exch     "A"..    40  39;j 

Paramount   B'way.  .100^      100 

Roxy    "A"     31  29yi 

Roxy    Units     34  32 

Roxy   Common    ....      9 'A        9 
Skouras     Bros.     ...    47         47 
"Stan  Co.  of  Am.     885-j      88M 
Trans-Lux  Screen    .      7  A        7Aj> 

"Univ.    Pict.     Pfd 

•Universal    Pictures 

Warner    Pictures...    32 A     31 
Warner    Pict.    "A".    43 M      42 % 

*  Last    Prices    Quoted       tBond 
**  Philadelphia    Market     tt   Bid 


Close 

43 

63  a 

73  K 
129 
111^4 
122 
4^ 

98 

6i'A 

23 

107g 

5VA 
23 
12'A 
40 
100H 


47 

7 'A 
9S'A 
33 

32 
42M 


Sales 
200 


100 

3,800 

100 

200 

'706 

5(10 

6,806 

300 

300 

300 

17 


300 


5,000 
15,600 


Bissell  on  Key  City  Tour 

H.  C.  Bissell,  recently  appointed 
special  representative  of  Tiffany 
Color-Art  Prod.,  is  on  a  tour  of  key 
cities. 


Dent  U.  A.  Production  Manager 
Hollywood  —  James  Dent,  former 
Eastern  studio  manager  for  Fox,  has 
assumed   post   of   general    production 
manager  at   United   Artists. 


Modernizing  the  East 

J.  J.  Madan,  owner  of  84  theaters 
in  India,  and  now  in  London  after  a 
six  months'  visit  to  the  United  States 
has  purchased  a  number  of  Wurlitzer 
organs  and  electric  pianos  for  his 
houses.  He  will  represent  the  concern 
in   India,   Burma  and   Ceylon. 

Madan  will  put  his  ushers  at  thei 
Madan,  Calcutta,  in  uniforms  and 
gradually  uniform  his  entire  usher 
service.  He  has  purchased  electric 
effects  for  "The  Big  Parade"  and 
"The  Fire  Brigade"  similar  to  those 
used  in  their  Broadway  presentation. 
Incidentally,  Madan  will  install  a  soda 
fountain  in  his  Calcutta  theater,  the 
first  of  its  kind  in  India. 


F.  B.  O.  Building  at  Salt  Lake 
Salt  Lake  City — Ground  was  brok- 
en here  this  week  for  the  new  F.  B.  O. 
exchange.  M.  J.  Weisfeldt.  western 
sales  manager,  is  here  supervising 
F.  B.  O.  ib 


Scheussler,   U.   A.   Casting   Head 

Hollywood  —  Fred  Scheussler  has 
assumed  his  duties  as  casting  direc- 
tor of  the  United  Artists  Studio. 
Scheussler's  staff  also  will  function 
for  the  U.  A.'s  60-acre  auxiliary  stu- 
dio to  be  constructed  at  Culver  City. 


Vitaphone  at  "Pop"  Prices 

Salt  Lake  City— Vitaphone  has 
opened  at  the  American  at  populai 
prices.     Performances  are  continuous. 


Market 
ind    Ask 


A    Correction 


Chesterfield,  and  not  Van  Pelt 
Bros.,  as  previously  stated,  will  re- 
lease "Fangs  of  Fury,"  featuring 
Sandow   through    Pathe. 


Tiffany   Opens    K.   C.    Branch 

Kansas  City— With  William  P. 
Bernfield  as  manager,  Tiffany  has 
opened  an   exchange   here. 


Pantages  Gets  L.  A.   House 
Los  Angeles — The   El  Capitan  has 
been  leased  by  Pantages.  and  will  be 
remodeled.     It  is  to  be  a  combination 
house. 


U.  S.  Participation  Sought 
Paris— The  United  States,  South 
America  and  Spain  are  to  be  invited 
to  appoint  representatives  on  the 
committee  formed  at  the  Interna- 
tional M.  P.  Conference,  held  here 
last  fall  under  auspices  of  the  League 
of  Nations.  The  committee  has  charge 
of  the  next  conference,  and  also  is 
instructed  to  make  inquiries  as  to 
the  advisability  of  forming  an  inter- 
national   film    association. 


"McFadden"  Has  Big  Premiere 
"McFadden's  Flats."  set  a  new 
house  record  at  the  Pantheon,  Tol- 
edo, in  its  world's  premiere  last  Sat- 
urday, according  to  E.  M.  Asher  & 
Small,    producer   of   the    picture. 


William  J.  Butler  Dies 
Funeral  services  were  held  yester- 
day for  William  J.  Butler,  veteran 
stage  and  screen  actor,  who  died 
Thursday.  He  had  appeared  in  pic- 
tures for  the  old  Biograph  company. 
Metro  and   Famous. 


New  Vest-Pocket  Camera 

Hollywood — A  vest-pocket  camera 
which  photographs  objects  or  scenes 
which  can  be  recorded  on  regulation' 
size  film,  will  be  introduced  at  the 
M.P.  Trade  Exposition  at  the  Am- 
bassador Auditorium,  Mar.  7  to  12.  I 
The  camera  weighs  14  ounces  and 
is  but  four  inches  in  length.  Its 
magazine  holds  20  ft.  of  extra-thin 
negative   film   stock  of  standard   size. 


HAL  ROACH  presents 

%Charie^Chase 

I  Are  Brunettes 
4*  Safe?* 

Pafheromed 


Smallpox    Epidemic    in    Sheffield 

Sheffield,  Eng. — Smallpox,  which  is 
epidemic  here,  has  not  affected  the- 
ater attendance  seriously,  although 
there  is  some  fear  that  local  houses 
may  be   closed. 


George  Young  Film  Abandoned 
Hollywood — Famous  has  dropped 
plans  to  produce  a  picture  starring 
George  Young,  winner  of  the  Cata- 
lina  channel  swim.  A  full  production 
schedule   is   given   as   the   reason. 


$25,000   Fire   at   Aberdeen 
Aberdeen,   S.  D.— Fire  caused  $25,- 
000  damage  at  the  Lyric,  operated  by 
H.  M.  Walker. 


"Beyond   the   Wall"   at   Fifth   Ave. 
"Beyond    the    Wall,"    German    pic- 
ture      imported      by      Artclass,      has 
opened    fur   an    extended    run    at    the 
Fifth    Ave.    Playhouse. 


Olive    Borden    Arriving 

Olive  Borden,  Fox  player,  arrives 
in  New  York  today  from  Hollywood, 
to  play  the  title  role  in  "The  Joy 
Girl."    with    Neil    Hamilton    opposite 


Cameo  Record  for  "Slums" 
"Slums  of  Berlin,"  German  film 
brought  here  by  Imported  Pictures 
Corp.,  has  been  held  over  for  a 
second  week  at  the  Cameo.  The  pic- 
ture broke  the  house  record  for 
Monday  business  the  second  day  of 
its   performance. 


This  is  a  "Cornerblock"  cut  furnished 
FREE  for  all  Pathecomedies  at  your 
Exchange. 


Will  Buy 


Foreign  rights  on  short   magazine 

subjects— 100  to  200  ft. 

ARTLEE  PICTURES  CORP. 

701   Seventh  Ave.,  New  York  City 

Bryant  6355 


If  You  Are  in  the 


Market  for  Any  Kind  of 

MOTION  PICTURE 
APPARATUS 

CONSULT    US-AND    SAVE 
MONEY 
SEND  J  OR  OUR  PRICE  LIST 

U/ILCKKiHByS 

™l!0  UJcst-    32"-dSt  Naiu  York  M.V  ■* 


I 


110  West  32"-dSt..Neu»yoik.N.y.' 
Phone   Penna.    6564 

Motion  Picture  Department 


AMALGAMATED 
VAUDEVILLE  AGENCY 

Attractions  for 
Picture  Theatres 

Standard   Vaudeville    Acts 


1600  Broadway,  New  York  City 

Phone  Penn.    3580 


HAROLD  LLOYD  in  "The  Kid 
Brother"  is  the  biggest  clean-up  in 
sight  for  1927. 

6d 

More  money  will  be  grossed  with  this 
great  attraction  in  the  next  three  months 
than  any  other  two  pictures  combined! 

.    6d 

HAROLD  LLOYD  was  nearly  a  year 
making  "The  Kid  Brother."  He  made  sure 
it  was  exactly  right.  It's  THERE  a  thou- 
sand per  cent. 

Book  it  NOW  and  reap  peak-ofvthe- 
season  receipts! 


Produced  by  the  Harold  Lloyd  Corporation.    A  Paramount  Release 


THE 


Tuesday,  February  1,  1927 


-2ZHk 


DAILY 


DAILY  JIPS  WHICH  MEAN  DOUABS  FOB  SUOWMEN 


"Sparrows" 
(United  Artists) 

Two  weeks  prior  to  the  showing, 
placed  a  large  card  in  the  foyer,  with 
an  appeal  to  all  children  to  sign  a 
petition  asking  Mary  Pickford  to 
visit  the  theater  during  the  run. 
More  than  2000  children  signed  this 
petition,  which  was  presented  to  Miss 
Pickford  by  a  committee  of  children. 
As  the  star  was  making  a  personal 
appearance  at  a  big  theater  party 
for  Orphans  in  Hollywood,  arranged 
with  Sid  Grauman  of  the  Hollywood 
Egyptian  to  have  the  presentation  of 
petition  and  large  basket  of  flowers 
made  in  front  of  that  theater.  Mo- 
tion pictures  were  taken  of  a  com- 
mittee of  girls  with  Mary  Pickford, 
and  several  stills,  some  of  which  ap- 
peared in  the  Los  Angeles  Herald. 
Received  great  publicity  from  this 
stunt,  and  then  when  Miss  Pickford 
could  not  appear  because  of  previous 
engagements,  showed  the  special 
taken  in  front  of  the  Grauman  the- 
ater, also  had  stills  printed  in  the 
local  papers.  Telegrams  and  letters 
from  Miss  Pickford  were  displayed 
in  the  lobby.— Tom  McDonald,  Flor- 
ence, Pasadena,  Cal. 


"Three  Bad  Men" 
(Fox) 

Changed  the  lobby  into  a  replica 
of  the  time  of  the  picture's  filming. 
The  usherettes  were  dressed  in  the 
picturesque  costume  of  the  day.  Tied 
up  with  hotels,  whose  menu  cards 
carried  announcement  of  attraction. 
— Harry  Braune,  California,  San  Jose. 

"Upstage" 
(M-G-M) 

Arranged    with     Saks     department 
J  store    to    display    fall   fashion    gowns 
in  the  window,  similar  to  those  worn 
fey  Norma  Shearer.    A  beautiful  panel 
•was  made  for  the  background  of  the 
window   with   a   striking   art    head   of 
Miss    Shearer    in    the    center    of    the 
panel.      Stills    showed    Miss    Shearer 
displaying  the  latest  in  fall  creations. 
WIhe  window   display  was  put  in  ten 
[.days  in  advance.     In  addition  to  this 
H  display,    *wo    beautiful    fashion    floor 
■  cases   were    put    in    the    lobby,    neatly 
laid    out    with    the    latest    fall    crea- 
tions.     The    cases    were    shown    one 
week  in  advance  of  the  opening  with 
neat   art   card   copy   reading:   "These 
beautiful  fall  creations  are  similar  to 
those  worn  by  Norma  Shearer  in  her 
latest  production  'Upstage'    (Date   of 
Showing)".   —    Ernest       Emmerling, 
Temple,    Birmingham,    Ala. 


Fight  on  Chains  is 

Dropped  in  Texas 

(Continued  from  Page  1) 
helped  the  situation  nor  obtained  any 
beneficial  results,  the  board  feels  and 
has  barred  the  subject  of  chain  com- 
petition from  future   meetings. 

In  November  Col.  H.  A.  Cole,  pres- 
ident, was  instructed  to  present  to 
the  attorney  general  complaints 
against  chain  theaters  including  the 
Publix,  Saenger,  Dent  and  Robb  & 
Rowley  circuits.  Ouster  proceedings 
were  to  have  been  started.  A  num- 
ber of  members  cited  their  grievances 
at  the  meetings,  with  Si  Charninski 
taking  the  lead.  He  was  supported 
by  William  Eppsteiiij  Aztec,  San  An- 
tonio; Joseph  S.  Phillips,  Rialto, 
Fort  Worth  and  several  others. 

Filing  of  information  with  the  at- 
torney general  was  expected  to  be  fol- 
lowed by  a  demand  for  investigation 
by  the  Eederal  Trade  Commission  of 
chain   activities. 


Mitchell  Warns 
Theodore  L.  Mitchell,  of  Individual 
Films,  Famous  subsidiary  handling 
roadshows,  has  been  advised  that  a 
bogus  check  passer  is  travelling  in 
the  South  posing  as  his  brother. 
Mitchell's  only  brothers  are  located 
respectively  at  New  Haven  and  Los 
Angeles. 


Laugh  Month  Success 
Jan.  Bookings  Show 

(Continued  from  Page  1) 
it  was  hard  to  judge  just  what  in- 
fluence "Laugh  Month"  propaganda 
played  in  the  additional  business. 
Pathe  had  received  so  few  reports 
from  exchanges  that  it  was  impossible 
at  this  time  to  furnish  an  estimate. 
Fox  reports  a  general  increase,  part- 
ly due  to  the  influence  of  new  pro- 
duct. F.  B.  O.  experienced  heavier 
bookings  indicating  the  "Laugh 
Month"  influence.  Red  Seal  enjoyed 
a  marked  increase,  due  to  the  heavy 
hooking  season  and  new  product  as 
well  as  the  "Laugh  Month"  campaign 
Most  distributors  were  unable  to 
furnish  exact  percentages  of  increased 
business  as  reports  from  exchanges 
are  incomplete.  Among  several  in- 
dependent distributors  the  feeling  pre- 
vailed that  the  exchanges  were  handi- 
capped by  too  short  a  notice,  and  that 
the  "Laugh  Month"  campaign  could 
not  lie  used  bv  some  exhibitors  who 
were  booked  solid  for  January  when 
the  exchanges  started  their  drive  for 
increased  short  bookings. 


New  Robb  &  Rowley  House 
San    Angelo,   Tex — Robb   &   Row- 
ley will   open    their   new    Ritz    about 
Feb.  1. 


New  Talking  Film 

(Continued  from  Page  1) 
experimentation  by  the  General  Elec- 
tric   Co.,   which    now    is    producing   it 
for  commercial  use. 

Sound  is  reproduced  on  the  film 
which  is  projected  by  the  ordinary 
projector,  to  which  a  special  attach- 
ment is  made.  The  device  makes  a 
photographic  print  by  means  of  a 
vibrating  beam  of  light  on  the  strip 
of  the  film.  The  photographic  sound 
is  retranslated  by  the  vibrating  beam 
into  audibility  when  run  through  the 
reproducing    machines. 


"The  film  biz  has  out- 
grown 42nd  St.  and 
Broadway  as  a  meeting 
place.  Thirty  years  of 
progress  until  it  is  the 
fourth  industry  in  the 
country  and  still  no  town 
pump  around  which  its 
many  interests  can  meet 
and  swap  yarns.  A  club 
house  in  New  York  is 
needed,  sez  we.  So  it  is. 
sez  them  but  as  Mark 
Twain  once  said  "Every- 
body talks  about  the 
weather  but  no  one  ever 
does    anything    about    it." 


And  T hat* s  That 


^^      By  PHIL  M.  DALY     ^ 

UNIVERSAL  CITY  witnessed  its 
first  wedding  ceremony  when 
Justice  of  the  Peace  Charles  Bernard 
Murphy,  who  is  an  animal  trainer  in 
his  off  hours,  married  Miss  Alma 
Mathilde  Richards,  "U"  employee,  to 
Robert  E.  Perry  of  the  technical  de- 
partment. Universal  City  is  a  town- 
ship although  its  registered  vote  is 
but    14. 


Valda  Valkyrien,  star  of  Swedish 
and  Danish  films,  and  acclaimed  the 
most  beautiful  of  the  girls  who  par- 
ticipated in  a  contest  conducted  by 
the  king  of  Denmark,  has  arrived  in 
Hollywood  to  seek  fame  in  American 
films. 


Your  Income  Tax 


This  is  the  sixth  of  a  series  of 
articles,  based  on  the  Revenue  Act 
of  1926  and  the  latest  regulations 
relating  to  the  income  tax.  The 
series  will  outline  to  taxpayers  the 
benefits  to  which  they  are  entitled 
under  the  existing  law. 


Mix  Making  "Broncho  Twister" 
Hollywood — Tom  Mix  is  making 
another  Adela  Rogers  St.  Johns 
story,  "The  Broncho  Twister." 
Helene  Costello  has  the  leading  femi- 
nine role.  Others  are  Paul  Nichol- 
son. Doris  Lloyd  and  George   Irving. 


Of  the  millions  of  taxpayers  who  file  re- 
turns for  the  year  1926.  the  vast  majority 
are  entitled,  in  addition  to  the  personal  ex- 
emptions of  $3,500  for  married  persons  and 
heads  of  families.  $1,500  for  single  persons, 
and  a  $400  credit  for  each  dependent,  to  a 
further  credit  of  25  per  cent  of  the  tax  on 
their  earned  net  income.  Correctly  to  com- 
pute this  credit,  the  taxpayer  first  must 
compute  the  amount  of  tax  which  would  he 
payable  without  the  earned  income  credit. 
From  the  amount  of  the  tax,  25  per  cent  is 
to  be  deducted,  the  balance  being  the  amount 
of   tax   due. 

In  the  allowance  of  the  25  per  cent  credit, 
the  surtax  was  taken  into  consideration  for 
the  first  time  under  the  revenue  act  of  1926. 
The  maximum  amount  which  may  be  claimed 
as  earned  income  is  increased  from  $10,000 
to  $20,000.  Earned  income  is  defined  as 
"wages,  salaries,  professional  fees,  and  other 
amounts  received  as  compensation  for  per- 
sonal   services    actually    rendered." 

However,  all  net  income  up  to  $5,000. 
whether  actually  earned  or  not.  is  con- 
sidered earned  income  for  the  purpose  of 
the  25  per  cent  credit.  A  taxpayer  mar 
have  received  in  1926  a  salary  of  $2,400 
and  from  a  real  estate  transaction,  or  sale 
of  stock,  a  net  profit  of  $2,600.  Never- 
theless, the  entire  $5,000  is  considered  as 
earned  income,  and  the  tax  payable  by  a  tax- 
payer, unmarried  and  with  no  dependents,  in 
such    case    is    computed    as    follows: 

Net   income    $5  000 

Less    personal    exemption 1 .500 


Balance   taxable  at    l1?    per  cent. 


Latest  to  join  the  ranks  of  brides 
is  Miss  Pauline  Hardin,  secretary  of 
the  Charlotte  Film  Board,  who  has 
married  Walter  Griffith,  of  the  U.  S. 
Film  Transport. 

Cupid  has  been  busy  of  late. 
Lawrence  Dorsa  of  the  Sennett  or- 
ganization, Los  Angeles;  Frank 
Wetzman,  Hippodrome  and  Lin- 
wood-La  Salle,  Detroit,  are  the  lat- 
est to  join  the  ranks  of  benedicts, 
while  W.  G.  Smith,  Pittsburgh  Tif- 
fany manager,  will  be  married  071 
Feb.   27. 


Back  to   Stock 

Boston — The  St.  James,  a  Keith- 
Albee  house,  has  resumed  stock  fol- 
lowing more  than  18  months  of  pic- 
tures and  vaudeville.  Charles  Hevia 
is  manager. 


New    North    Adams    Theater 
North    Adams,    Mass. — Work    has 
started   clearing   site    for   a   new    the- 
ater  for   James    Sullivan. 


l'/<    per   cent   of   $3,500 52.50 

Less   J4  of  $52.50.  earned  income  credit      13  13 


Balance   of    tax   payable $39.37 

Other  examples  showing  how  to  compute 
correctly  the  earned  income  credit  will  he 
given. 


Jones    in    "Whispering    Sage" 

Hollywood — Buck  Jones  completed 
"The  War  Horse,"  with  Lambert 
Hillyer  directing,  and  at  once  went 
to  work  again  with  Scott  Dunlap  to 
make    "The    Whispering   Sage." 


(T>W<rS  5>W^ (TViiW*2> 

CLUB 
MIRADOR 

^  -  the  New  York  rendezvous 
of  celebrities  of  the  Stage  and  Screen 

cTVW  Presenting 

Europe's  Most  Spcctacular'.Dancers 

SIMMES 
and  BABETTE 

Direct  from  a  sensational  tour 
of  the  Continent  and  Riviera 
and  a  record-breaking  run  with 
"No,  No  Nannette"  in  London. 
Appearing  nightly 

also 

JOHNNY  JOHNSON'S 

CLUB  MIRADOR 

ORCHESTRA 

Third  Successive  Season 


E.  Ray  Goetz,  ^Managing  'Director 
200  W.  51st  St.,  N.  Y.  — Circle  5106 


36   5 


.  JCCUL-NO.  129 


-NEW     YORK,    TUESDAY,     FEBRUARY    2,     1926— 9SSfi.'SiS  S.'Z^j, 


PRICE    THREE  .CENTS. 


$50| 

EAS1   I0; 


to  Raise  Fund  for] 
SveltWhol 


Institute 


(THIRD  WOMAN 
COLLAPSES 
(STERY  HOI 


)oherty,48, 


Cow  Jeweler,  His  Son  and 
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P3i 

A  "Special  Edition"  Box-Office  Pic- 
ture of  Newspaper  and  Theatrical 
Life,  featuring 

Marguerite  De  La  Motte 

and  a  superb  cast  including  Grant 
Withers,  John  Miljan,  Jos.  W.  Girard 
and  others,  together  with  the  complete 
ensemble  of  the  famous  Music  Box 
Revue. 

Gorgeously  Staged, 

Beautifully  Presented 

NOW  BOOKING  EVERYWHERE 

Directed  by 
JAMES  P.  HOGAN 

It's  A 
GOTHAM! 


m  Parlej 

footing  Be  Port- 
commons. 

JriUTh  was  obliged  to 
J  the  postponement  of 
Ince  at  Geneva,  five 
•ting  be  put  off.  Pre- 
|ng  the  debate  on  the 
Jiament  was  opened 


V 


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MAIL  LINER 
SUAYA0NREEF 


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to  ifi'.^ri  L'OMi  ware  vt< - 
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the  Win  to  House  speltee- 
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weekly  or  oeml-weekiy  alatemeota 
from  mo  Airnj-  gj\A  i\it  Is'&vy  or  atxiul 
the  anny  nod  navy,  pointing  to  the 
fact  that  they  were  In  a  deplorable 
condition  nhd  badly"  run  down.  Bome- 
tltnefl  the  statements' run  concurrently 
ancj  sometimes  they  alternate.  The 
President  has  always  refejetted  that  it 
was  considered  neccEen ryuc  use  these 
means  of  obtairuug  orMiroprlatlona 
from  Congress.  He  doe»vtiot  think 
that  •rach  tactics  ire  necesaary  under 
the  budgot'system.  Ue  hopes  ine  counr 
try  will  understood  that  ihcto  e'ate- 
menin  have  behind  them  the  purpotta 
of  influencing  publlo  opinion. 

The  President,  the  While  House 
spokesman  Bald,  feels  that  th-  na- 
tional defense  Is  adequate.  Ho  h*- 
lievi  *   the  public  should  be  InTormedl 


Scrond 


R1S  SEES  COOLIDGE 


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Vhite  House. 


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r.  us  gained  from  dls^ 
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feROADWAY 


Released 
by 


LUMAS   FILM   CORPORATION 


SAM  SAX,  Pres. 

Foreign  Right— Inter  Ocean  Film  Corp. 


NEW  YORK  CITY 


^NEWSPAPER 
>/*FILMDOM 


VOL.   XXXIX     No.  28 


M.LTHE  NEWS 
ALL  THE  TIME 


Wednesday,  February  2,  1927 


Price  5  Cents 


The  News  Reel 

MINUTE  for  minute,  foot 
for  foot,  year  in  and 
year  out,  there  is  nothing 
n  the  programs  of  the  great 
(notion  picture  houses  of  to-day 
[hat  carries  more  universal  ap- 
peal to  all  classes  than  the  news 
teel.  It  was  born  sixteen  years 
tgo  and  has  gradually  grown  in 
mportance  until  it  is  now  recog- 
lized  as  one  of  the  great  en- 
ightening  forces  of  the  world. 

It  has  accomplished  what 
)ther  great  historical  dissemina- 
.ors  of  news,  hieroglyphics,  the 
.own  crier,  the  printing  press 
ind  the  radio  have  failed  to  do. 
t  has  made  the  great  landmarks 
>f  the  world  familiar  to  all. 
Westminster  Abbey,  Nikko,  The 
\mazon,  Notre  Dame  and  the 
Woolworth  Building  are  just 
icross  the  street  to  all  picture 
joers. 

News 

News  may  be  described  as  the  hap- 
penings  of    our   daily    lives,   brought 
o    the    public    while    its    interest    is 
'ive.    Speed  is  all  important.    In  this 
nent  th'e   news  reel  of  today  has 
iblished  its   greatness.    Events  of 
ment  are  on  the   screen  about  as 
t  as  in  the  columns  of  the  news- 
ers.    One  sees  for  himself  the  ac- 
i  event,  true  to  life,  and  deadly  in 
js  accuracy. 

Posterity 

Great  as  the  so-called  historical 
pictures  of  the  day  may  seem  they 
ire  tame  in  comparison  to  the  herit- 
Jge  of  news  pictures  that  will  be  left 
to  future  generations.  Imagine  being 
ile  to  see  Napoleon  at  Waterloo 
ind  St.  Helena,  George  Washington 
it  Valley  Forge  and  the  Boston  Tea 
Party. 

The  industry,  in  its  dramatic  march 
•I  progress  is  too  apt  to  lose  sight 
r    this    great    auxiliary.     Exhibitors 

10    use    news    reels    as    fillers    are 

erlooking  great  potential  possibili- 
js.  We  have  seen  quite  some  few 
omplete  motion  picture  programs  in 
ur  time.  From  them  we  have 
cached  one  universal  conclusion: 
'hey  don't  walk  out  on  the  news 
eel. 

ALICOATE 


POPULATION  Or  U.  S. 
118,628,000  BY  JULY 

Estimates   Show   Increase 

of  1,492,000  Over 

Last  Year 

Washington  Bureau  of  THE  FILM  DAILY 
Washington — Population  of  conti- 
nental United  States  on  July  1  will 
be  118,628,000,  according  to  indica- 
tions of  computations  made  by  cen- 
sus experts.  This  is  an  increase  of 
1,492,000  over  the  estimate  for  July 
1,  1926,  and  of  12,917,380  over  the 
figure  for  Jan.  1,  1920,  when  the  last 
census  was  taken. 

The  census  bureau's  estimate  is  based  on 
available  data  regarding  births,  deaths,  im- 
migration and  emigration.  Estimate  for  each 
state  was  made  by  distributing  total  esti- 
mated increase  in  the  same  proportion  as 
actual  increase  recorded  in  the  1920  census 
(Continued  on  Page  4) 


"Blue"  Bill  Revived 

Washington  Bureau   of  THE  FILM   DAILY 

Washington — Hearings  on  the 
measure  for  a  "blue"  Sunday  in  the 
District  of  Columbia  will  be  resumed 
Monday  before  the,  judiciary  sub- 
committee of  the  District  committee 
of  the  House.  The  bill  is  regarded 
(Continued  on  Page  5) 


Arkansas  Firm  Gets  Another 

El  Dorado,  Ark. — Arkansas  Amuse- 
ment Enterprises  has  taken  over  the 
Majestic,  Stuttgart,  1,000-seat  house 
operated  by  United  Amusement  Co. 
The  Arkansas  company  has  around 
20  theaters  in   the  state. 


Houston   Lease   $79,000   Yearly 

Houston — E.  A.  Schiller,  Loew 
vice-president,  has  leased  the  Loew 
under  construction  for  25  years  for 
$79,000  a  year.  He  has  agreed  to 
assign  it  to  Loew's  Houston  Co. 


Hatrick  Returning 

Miami  ■ —  E.  B.  Hatrick,  general 
manager  of  International,  left  yester- 
day for  New  York. 


"Jimmy"   Grainger   Back 

James  R.  Grainger,  Fox  general 
sales  manager,  has  returned  from  a 
vacation  trip  to  Florida. 


Walenstein  to  Hollywood 

Boston — Irving  L.  Walenstein  of 
Sterling  left  yesterday  for  Holly- 
wood to  confer  on  production. 
Henry  Ginsberg,  who  has  just  re- 
turned from  Europe,  will  join  Walen- 
stein on  the  coast  in  the  near  future. 


"Sunya"  at  the  Roxy 

"The  Love  of  Sunya,"  Gloria 
Swanson's  first  picture  for 
United  Artists,  will  be  the 
initial  attraction  at  the  Roxy, 
which  is  scheduled  to  open  the 
first  week  in  March. 


BRITISH  EXHIBITORS 
ASK  GOV'T.  TO  ACT 


American  Industry  Hit  in 

Appeal  of  C.E.A. 

Executive 

British  exhibitors  are  asking  the 
Government  to  act  on  their  opposi- 
tion to  the  acquisition  by  Famous 
of  two  theaters  at  Birmingham,  ac- 
cording to  a  copyright  dispatch  to 
"New  York  Times."  An  appeal  to 
the  Chamber  of  Commerce  to  make 
representations  to  the  Government 
concerning  American  penetration  into 
(Continued    on    Page    4) 


277  "U"  Houses 

Twenty-three  houses  under  con- 
struction, with  a  total  of  around  40,- 
000  seats  will  increase  the  number  of 
theaters  in  the  Universal  chain  to 
277,  with  an  aggregate  capacity  of 
more  than  238,000. 


"U"  Opens  N.  E.  House 

Lowell,  Mass.  —  Universal  has 
opened  the  Capitol,  first  house  of  the 
company's  proposed  chain  of  New 
England  theaters.  It  is  a  suburban 
house  with  seating  capacity  of  1,100 
and  plays  a  combination  policy 
Next  will  be  the  Capitol  at  Somer- 
ville,  2,200-seat  theater,  scheduled  to 
open   Feb.  22. 


2  More  Houses  Added 

Kansas  City — Universal  yesterday 
took  over  oneration  of  the  Main 
Street,  1,200  seats,  Lexington,  Mo., 
and  the  New  Grand,  900  seats,  Mex- 
ico, Mo.,  remaining  two  of  the  five 
Josephson  circuit  houses  recently 
acquired.  Others  in  the  deal  are  the 
Gilham,  1,000  seats;  Lincoln,  1,100 
seats,  and  Penn  Valley,  750  seats,  all 
in  Kansas  City.  The  company  now 
has  43  houses  in  this  territory. 


Meehan  Renews  with  F.  B.  O. 
J.    Leo    Meehan    has    renewed    his 
contract   with    F.   B.    O.   for  a  three 
year  period  starting  yesterday. 


COMER,  ORD  CONTINUES 
EXPANSION^PROGRAM 

Chain  Buys  Two  and  Will 

Build  Two  More  in 

Pennsylvania 

Continuing  its  expansion  program 
in  northeastern  Pennsylvania,  the 
Comerford  Circuit  has  acquired  two 
houses  and  has  in  preparation  plans 
for  two  more  according  to  F.  C. 
Walker,  vice  president  and  counsellor. 

At  Waverly  the  company  has 
opened  the  Capitol,  1-500-seat  the- 
ater. The  Liberty  at  Hazleton  has 
been  taken  over  from  the  neighbor- 
hood house  seating  600. 

Within    30   days    construction    will 

(Continued    on    Page    5) 

Fox-Gomerford  House 

Buffalo — Fox  Theaters  Corp.  and 
the  M.  E.  Comerford  interests  are 
associated  in  ownership  of  the  Great 
Lakes,  now  under  construction  at 
Main  and  Chippewa  Sts.  The  house 
will   be   opened   May   1. 

Joint  operation  of  the  Buffalo  the- 
ater is  an  individual  venture  and  will 
not  affect  other  theaters  of  the  Fox 
or  Comerford  circuits.  Chippewa 
Amusement  Corp.  is  the  name  of  the 
operating   firm. 


New  Toronto  Chain 

Toronto — Sam  Bloom  and  Sam 
Fine,  veteran  Toronto  exhibitors, 
have  organized  the  B.  &  F.  circuit 
comprising  a  number  of  attractive 
suburban  houses.  The  partners  al- 
' Continued    on    Page    5) 


Kaufman  Promoted 

Toronto — Harry  Kaufman,  former 
head  of  Premier  Films,  has  been  ap- 
pointed sales  manager  of  Canadian 
Universal  Films.  Clair  Hague  con- 
tinues  as  general  manager. 


Of  Course  You  Will! 

This  industry  has  been  darned 
good  to  a  great  many  of  us, 
and  so  long  as  we  can  boast  of 
good  health  and  a  steady  job, 
we're  quite  content.  But  cir- 
circumstances  alter  cases,  and  in 
this  case,  a  veteran  in  the  in- 
dustry is  up  against  it,  due  to 
illness  and  attendant  complica- 
tions. He's  not  done.  He  will 
be  up  and  about  soon — but  only 
if  he's  helped  over  the  rough 
spot.  Won't  you  help  towards 
this  end.  Send  contributions  c/o 
The  Film  Daily. 


Wednesday,  February  2,  1927 


VaLXXXIX  No. 28  Wednesday,  Feb.  2, 1927  Price  5  Cents 
JOHN  W.  AUCOAtT 


Publisher 


Published  daily  except  Saturday  and  holidays 
at  1650  Broadway,  New  York  N.  Y  and 
copyright  (1927)  by  Wid's  Films  and"  Film 
?  n'  J"0'  J'  y-  Alicoate,  President  and 
Publisher;  Maurice  D,  Kann,  Vice-President 
and  Editor;  Donald  M.  Mersereau,  Treas- 
rVY'i,  T»r?iines^  and-  Adver'ising  Manager; 
Ralph  Wilk,  Traveling  Representative.  En- 
tered as  second  class  matter  May  21  1918 
at  the  post-office  at  New  York,  N  y' 
under  the  act  of  March  3,  1879.  Terms 
(Postage  free)  United  States,  outside  of 
Greater  New  York,  $10.00  one  year;  6 
™"$ls-  |5-,°°:.  ,3  months  $3.00.  Foreign. 
Ajj  subscribers   should   remit   with   order 

Address  all  communications  to  THE  FILM 
J?,  L\a  165°  Broadway,  New  York  N  Y 
Phone  Circle  4736-4737-4738-4739.  Cable  ad' 
dress;  Filrnday,  New  York.  Hollywood. 
California— Harvey  E.  Gausman,  Ambassa- 
•  L  HotflL  phone,  Drexel  7000  and  Wash- 
ington 9794,  London—Ernest  W.  Fredman. 
The  Film  Renter.  58,  Great  Marlborough  St 
London,  W  I.,  Paris— La  Cinematographic 
Francaise,   5,   Rue  Saulnier. 


"Regardless  of  what 
reasons  may  have  existed 
in  early  days  for  screen 
censorship  they  no  longer 
exist.  The  screen  is 
clean.  Compared  to  the 
tabloids  of  the  day,  cur- 
rent literature  and  the 
spoken  drama,  motion 
pictures  themselves  are 
their  greatest  champion  in 
answering  the  long-haired 
reformer  clamoring  for 
censorship." 


Financial 


Trade  in  film  issues  spread  itself  a  little 
more  widely  over  the  entire  field  than  has 
been  the  case  the  past  few  days,  though  no 
notable  transactions  or  change  of  price  re- 
sulted Loew's,  Inc.,  turned  over  3,500  shares 
innn  ™  °-P-  W?rner  st°<*  changed  hands 
6,000  on  the  curb  and  5,000  on  the  *'A' 
issues    at    fractional    declines 


J.  L.  Warner  and  Flint  Here 
Jack  L.  Warner  and  Motley  H. 
Flint,  head  of  the  Pacific  and  South- 
west Trust  and  Savings  Bank,  arrived 
in  Mew  York  yesterday,  after  attend- 
ing the  premiere  of  "Don  Juan"  at 
the   Metropolitan,   Baltimore. 


Quotations 


Am.    Seat.    Vtc 

Am.    Seat.    Pfd 

*BaIaban  &  Katz.. 
*Bal.  &  Katz  Vtc. 
Eastman  Kodak  . . 
Famous  Players  . 
*Fam.  Play.  Pfd.  . 
Film  Inspect. 
•First  Nat'l.   Pfd.    . 

Fox    Film    "A" 

Fox  Theaters  "A" . . 
*Intern'l    Project.    . 
Loew's,    Inc.     ..... 

Metro-Gold  Pfd.  . . 
M.  P.  Cap'  Corp.  . 
Pathe  Exch.  "A'.. 
tParamount    B'way. 

ttRoxy    "A"    

ttRoxy    Units    

ttRoxy  Common    . . 

Skouras    Bros 

**Stan.  Co.  of  Am. 
Trans-Lux  Screen  . 
"Univ.  Pict.  Pfd.  . 
•Universal  Pictures. 
Warner  Pictures  . 
Warner  Pict    "A". . 


High 

43 
42% 


129^ 
U2'A 


Low 
43 

42^ 


129 


554       554 


68^ 
22'A 

52" 

25  54 
1251 
40 

IOO54 
31 
34 

9% 
47 


33J4 
32J4 
43J4 


6854 
2254 

sij| 

25  54 
1254 
3954 
10054 
30 
33 
9 
47 


33H 

31 

42 


Close 

43 

42% 
6354 
7354 

12954 

110J4 

122 

554 
98 

68% 
2254 
10% 
5154 
2554 
1254 
3954 

10054 


47 


Sales 

200 
100 


600 
1,700 

'266 

1,266 

200 

3,500 

100 

100 

600 

15 


Sam  Hardy  Gets  Lead 
Sam  Hardy,  who  was  in  "High 
Hat"  and  "The  Perfect  Sap,"  will 
play  the  lead  opposite  Lois  Wilson 
in  "Broadway  Nights,"  which  will  be 
directed  by  Joseph  C.   Boyle. 

Hall  Guest  at  Dinner 

Roy  L.  Hall,  newly-appointed  edi- 
tor of  Pathe  News,  was  welcomed  to 
the  organization  at  a  dinner  Monday 
at  the  Roosevelt.  Executives  of  Pathe 
and  P.  D.  C.  guests  and  the  head- 
quarters editorial  and  camera  staffs 
attended. 


*  Last    Prices    Quoted       tBond 
*•  Philadelphia    Market     ft  Bid 


7%  300 

9854  .... 

33?4  100 

3154  6,000 

42%  5,000 

Market 
and   Ask 


When  you  think  of 

INSURANCE 

you  are  thinking  of 

S  T  E  B  B  I  N  S 

Specialists  in  Motion  Picture 

and  Theatrical  insurance  for 

the  past  fifteen  years 

Arthur  W.  Stebbins  &  Co.,  Inc. 
1540  Broadway  N.  Y.  C. 

Bryant  3040 


Canadian   Chadwick   Deal 

Toronto — O.  S.  Hanson,  general 
manager  of  Canadian  Educational 
Films,  states  Chadwick  releases  will 
be  distributed  in  the  Dominion 
through  his  exchanges. 


Another  for  Loew 

Swelling  the  total  of  Loew 
houses  in  Greater  New  York 
to  more  than  55,  Loew's 
Grand,  Fordham  Rd.  and  Jer- 
ome Ave.,  the  Bronx,  opens 
Feb.  17.  The  new  combination 
house  seats  3,000. 


Equipment  Notes 


Kauffman  Joins  F.  N. 

Toronto — Phil  Kauffman,  general 
manager  of  Regal,  has  been  named 
general  manager  for  First  National 
in  Eastern  and  Central  Europe  with 
headquarters  at  Berlin.  He  leaves 
Feb.  21  and  sails  from  New  York 
Feb.  26. 

Kauffman,  who  has  been  associated 
with  the  industry  in  Canada  since 
1909,  has  been  with  Regal  since  its 
absorption  in  1921  of  Select  Films, 
Ltd.,  which  he  organized.  Regal  is 
closely  allied  with  Famous  Players 
Canadian  Corp.  Recently  William  A. 
Bach  of  Toronto  was  appointed  gen- 
eral manager  for  First  National  in 
Great   Britain. 


"London   Love"   Purchased 

Feature  Distributing  Corp.  has 
acquired  distribution  in  the  United 
States  of  "London  Love,"  in  a  deal 
closed  with  A'rtlee  Pictures  (Lee- 
Bradford).  The  picture,  which  was 
produced  by  Gaumont  in  England, 
will  be  state  righted.  Jack  Bellman 
and  Adolph  Pollock,  who  also  oper- 
ated Hollywood  Pictures,  head  the 
Feature   Distributing  firm. 


"Rough   Riders"   Premiere 

"The  Rough  Riders,"  Paramount 
roadshow,  will  have  its  premiere  Feb. 
21.  at  the  Cohan.  With  its  opening, 
the  company  will  have  three  pictures 
on    Broadway   at   legitimate   prices. 


Small's  House  Sought 
Toronto — Offer  of  purchase  has 
been  made  for  the  Grand,  downtown 
house  owned  by  Mrs.  Ambrose  Small, 
wife  of  the  theater  circuit  head  who 
disappeared  mysteriously  six  years 
ago.  Negotiations  have  been  made 
for  the  taking  over  of  the  property 
at  a  reported  price  of  $450,000. 


King  Buys  at  Greenville 
Greenville,   R.   I.— Leo  Auclair  has 
sold  the  Diamond  to  Earl  A.  King. 

Harry   Knopf   Sailing 

Harry  Knopf  sails  tonight  to  open 
an  office  for  Film  Arts  Guild  in  Ber- 


The   finishing   touch    of   refinement    on 

an   elaborate   production    is   the 

handcoloring  by 


/£??7c/f. 


The  Perfect  Handcolorina  of  Film 
528   Riverside   Drive  .telephone 

Morningside  1776 


New  York 


Chromos  Trading  Company 

1123    BROADWAY 

FINANCING  SERVICE  FOR 
FILM  PROPOSITIONS 


Consult  us  in  confidence  for 
additional  zvorking   capital 


Suite  1207-8 


'Phone  Watkins  4522 


Stebbins  Distributes  Lamp 

Kansas  City— The  Stebbins  Pictun 
Supply  Co.  has  taken  over  the  dis 
tribution  of  the  Strong  Automatir 
Reflector  Arc  Lamp.  This  lamp  is 
said  to  be  most  economical  for  main- 
tenance and  projects  an  even,  full; 
screen  illumination  from  the  extreme 
edge  to  the  center.  It  accommodate.' 
a  full  eight  inch  trim  without  reset- 
ting the  carbons.  The  lamp  is  noted' 
for  the  simplicity  of  its  contents,  hav- 
ing only  97  parts. 


HAL  ROACH  presents 

F%CharlevChase 

I'are  Brunettes 
Safe?" 

j^ffecomedy. 


This  is  a  "Cornerblock"  cut  furnished 
FREE  for  all  Pathecomedies  at  your 
Exchange. 


John  D.Tippett,  Inc. 

gae        ■  1   ■  — — — 1»— ■ —— — 11^ 

Raw  Stock 

Negative  and  Positive 

All  Colors 


1540  Broadway 
New  York  City 


6040  Sunset  Blvd. 
Hollywood,  Calif. 


The  largest,  most 
comfortable  and  con- 
venient projection 
rooms  in  New  York 


Have  your  pictures  screened 
in  the  best-equipped  projec- 
tion rooms.  No  overtime 
charge  for  projections  at  night 
to  our  regular  customers. 


OUR  PRICES  ARE  AS  LOW  AS 

THE  LOWEST— 
OUR  SERVICE  THE  HIGHEST 


Your  films  called  for  and 
returned  without  charge. 

SIMPLEX 
PROJECTION  ROOMS 

220  West  42nd  Street,  N.  Y.  C. 


Wisconsin    3770 


HIP 


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The  Theater  Field 


ARKANSAS 
Changes   in   Ownership 

Jonesboro,     Atk:     .Empire,     Grand,     Liberty, 

sold   to    Southeastern    Theatrical    Enterprises 

by    Collins    &   Mack. 
Osceola,   Ark:    Gem,   sold   to   Mr.    Coulter   by 

Jmimie  Boyd. 
.Stuttgart,     Ark:     Majestic,     sold     to     M.     A. 

Lightman    by    Fred    Smith. 

Openings 

Manuaduke,      Ark:      Pastime      Copencd     after 
hre    in    new    location). 


FLORIDA 
Changes  in  Ownership 

Okeechobee,    I  la :    Park,    sold    to    Walter    Ky- 

lander  by   C   S.   Simmons. 
Palmetto,   Fla:    Princess,   sold  to   S.  J.    Cohen. 
Safety    Harbor,   Fla :    Alden,   sold    to    Tamiann 

£nt   Theaters,   Inc. 
VVauchula,    pla :    Koyal,    sold    to    N.    W.    Re- 

mond   by   George   Stonoras. 

Openings 

St.    Petersburg,    Fla :    Alcazar,    E.    J.    Sparks. 


GEORGIA 
Openings 

Brunswick,    Ga:    Ritz,    W.    F.    Howell. 


INDIANA 
Changes  in   Ownership 

Carbon,     ind :     Pastime,    sold    to    James    Mc- 

intyre  by  James  iangman. 
Cromwell,    Ind:    Cromwell,   sold  to  Art   Waltz 

by   A.   J.   Freed. 
Indianapolis,     Ind:     Columbia,     sold     to     Neil 

Burgess   by    Mr.    Singelton. 
Indianapolis,    Ind:    Hortense,    sold    to    Walter 

Hickman. 
Mornstown,     Ind :     Liberty,     sold     to     C.     R. 

Cain  by   Elva   Lisher. 
Plymouth,     ind :     Bandbox,     sold     to     Harvey 

INelson   by    Wm.    Glaub. 
Terre  Haute,   Ind :    Lyceum,   sold   to   Roy   W. 

McCray  by   Peters  &  Alfert. 

Closings 

Ft.   Wayne,   Ind:   Hollis,  J.   S.   Hollis. 

Hope,    Ind :    Riley,   Albert    Hitchcock. 

La    Fontaine,    Ind:    Grand,    James    Grant. 

Leavenworth,   Ind  :    Grimes. 

Ridgeville,    Ind :    Idle   Hour,    A.    E.    Collins. 
Terre  Haute,  Ind  :  Crescent,  B.   Van  Borssum. 

Westport,     Ind:     Community     Assoc,     J.     I. 

Hamilton. 
Worthington,    Ind:    Palace. 
I 

KANSAS 
Changes  in   Ownership 

Attica,   Kan:   Opera  House,   sold  to   C.   Deere 

by    O.    L.    Hawk. 
Bronson,    Kan:    Rex,    sold    to    J.    G.    Tindale 

by   L.   W.   Simmons. 
Dexter,    Kan :    Opera    House,    sold   to    George 

Kraus   by   Meece   &   Radcliffe. 
Jewell    City,    Kan:    Whitway,    sold    to    A.   J. 

Schumacher    by    McErvin    &    Crider. 
Peabody,     Kan :     Sunflower,    sold    to    Arnold 

Berns   by   E.    E.    Gorsline. 
Wichita,    Kan:    Pastime,   sold   to   H.    E.    Sum 

ner   by  J.   W.   Goin. 

Closings 

Aurora,    Kan :    Opera   House.    Roche   Lanone. 
Barnes,    Kan:    Doric,   John    Wright. 
Bartlett,    Kan:    Electric,    J.    F.    Morgan. 
Dresden,    Kan:    Electric,   John    Schieferiecke. 
Everest,   Kan:   Jolly,  J.   F.   Hudson. 
Hutter,    Kan:    Ewing    Park. 
Lewis,   Kan:   Community,  F.  L.   Dresie. 
Moundridge,    Kan:    Moundridge,   A.    F.    Klie- 

wer. 
Norcatur,   Kan:   Liberty,   Green  M.   Deeter. 
Preston,   Kan:   Preston,   L.   P.   Nullspaugh. 
Radley,    Kan:    Majestic,   John    Massine. 
Randolph,  Kan:   Rex. 

Selden,   Kan:    Crystal,   John   Schieferiecke. 
Wakeeney,  Kan:  Garden,  C.  B.  Kelly. 

KENTUCKY 
Changes  in  Ownership 

Arlington,  Ky :  Arlington,  sold  to  Ray  Spicer 
by  R.  O.  Dewess. 

Central  City,  Ky:  Selba,  sold  to  Selba  Amuse- 
ment Co.,  J.  Jourdaine. 

Greenville,  Ky:  Mecca,  sold  to  Selba  Amuse- 
ment  Co.  by  J.  Jourdaine. 

Henderson,  Ky :  Acme  (formerly  Doxey), 
sold  to  B.  F.   Brown  by  F.   B.  Doxey. 

Lebanon  Jet.,  Ky:  Hollywood,  sold  to  T.  P. 
Sloan  by  W.   H.  Hess. 

Lexington,  Ky:  Lincoln,  sold  to  James  Bond. 

Mt.  Olivet,  Ky:  Gem,  sold  to  R.  R.  Linville 
by  Robert   Buckler. 

Sparta,    Ky:    Sparta,   sold   to   J.    Smith    &    C. 


Kickers   by    Harry    McKenzie. 
Whitesburg,   Ky :   Karlton,   sold   to  Joe  Trieci 
by    B.   M.   Davis. 

Closings 
Adairville,   Ky :   Kentucky. 
Alva,   Ky  :   Casino. 
Central    City.    Ky :    Selba. 
Jeff,   Ky:  Jeff. 

Justell,    Ky :    Playhouse,   or   Rex. 
Lexington,    Ky :    Lincoln. 
Owenton,    Ky  :    Dixie. 
Vicco,    Ky :    Vicco. 
Williamsburg,    Ky  :    Grand. 


MINNESOTA 
Changes   in   Ownership 

Albany,  Minn:  Winters,  sold  to  Nobert  Win- 
ter   by    Jerry    Wertin. 

Belle  Blain.  Minn:  State,  sold  to  H.  H 
Sistermans    by    L.    F.    Heitzig. 

Hanley  Falls,  Minn:  Community,  sold  to  C 
H.    Ristvedt,    by    R.    N.    Johnson. 

Lake  Crystal,  Minn:  Cozy,  sold  to  R.  <■ 
Lenzinger     by    John     Pesava. 

Madelia,  Minn:  Star,  sold  to  L.  F.  Heitzig 
by    M.    Hoffman. 

Park  Rapids,  Minn:  Auditorium,  sold  ti 
John    L.    Kruse   by    H.    Houghton. 

Closings 

Bethel,    Minn:    M.    W.    A.    Hall. 

Big    Falls,    Minn:    Grand. 

Binford,    Minn:    Lyric. 

Bird    Island,    Minn:    Crystal. 

Bronson,    Minn:    Movie. 

Buffalo    Lake,    Minn:    Auditorium. 

Callaway,    Minn:    Sewall. 

Claremont,     Minn:     Opera    House. 

Cook,    Minn:    Comet. 

Cotton,    Minn:    Yeoman    Lodge. 

Cromwell,   Minn:    Opera   House. 

Dodge    Center,    Minn:    Opera    House. 

Duluth.    Minn:    State. 

East    Chain,    Minn:    Blue    Star. 

Edgerton,    Minn:    Clifford. 

Erskine,    Minn:    Star. 

Granada,    Minn:    Blue    Star. 

Hanley    Falls,    Minn:    Community. 

Hartland.    Minn:    Opera    House. 

Houston,    Minn:    State. 

Karlstad,    Minn:    Karlstad. 

Kensington,    Minn:    Star. 

Kimball,   Minn:   Zenity. 

Kennedy,     Minn:     Woodman     Hall. 

Linsmore,    Minn:    Royal. 

Lynd,    Minn:    Community. 

Vlarble.    Minn:    Legion. 

lentor,     Minn:     Movie. 

lei'.T'ha.    Minn:    Photoplay. 
Meriden,    Minn:    Movie. 
Minneapolis     Minn:    A^ter,    Garden. 
Minneiska.    Minn:    Commercial    Club. 
Motley,    Minn:     State. 
Mew    Richland,    Minn:    Faust. 
Vorthome,    Minn:    Scenic. 
")sln,    Minn:     Lyric. 
Paynesville,    Minn:    Ideal. 
Plain  view,    Minn:    Opera    House. 
Rushmore,    Minn:    Movie. 
Russell,    Minn:    Movie. 

St.     Paul,     Minn:     Garrick,    Princess,    Radio 
St.    Vincent,    Minn:    Movie. 
Strandquist,    Minn:    Movie. 
Taconite,    Minn:    Community    Club. 
Upsala,    Minn:    Auditorium. 


Exhibitors 
Daily  Reminder 


Does  the  insur- 
ance you  carry 
assure  you  full 
coverage?  Check 
your  policies. 


Wednesday,  Feb.  2,  1927 


Nine  Years  Ago  Today 


in 


!    The  Film  Daily 


Manager  Furham  of  the  Im- 
perial, Philadelphia,  offered  five 
dollars  to  house  attendants  for 
betterment    suggestions. 

There's  an  idea  that's  al- 
ways go  ,d  for  any  theater. 


British  Exhibitors 

Ask  Gov't,  to  Act 

{Continued  from  Page   1) 
the   film   industry   has  been  made  by 
uc.    F.    MacDonald   of   the    Cinemato- 
graphic   Exhibitors    Assn. 

MacDonald  declared  Great  Britain  and 
her  colonies  and  dominions  had  been  flooded 
with  American  films,  with  disastrous  conse- 
quences, the  dispatch  states.  Children  and 
youths,  as  well  as  adults,  were  embibing 
American  morals  and  ethics,  he  asserted,  and 
the  inevitable  result  would  be  the  Americani- 
zation  of   the   world. 

Americans  are  taking,  roughly,  $30,000,000 
a  year  from  the  film-renting  business  here, 
MacDonald  said,  but  when  a  British  film  was 
sent  to  America  it  is  purposely  cold-shoulder- 
ed, and  even  American  newspapers  advised 
the  public  to  patronize  theaters  showing  only 
American    films. 

MacDonald  said,  according  to  the  corre- 
spondent, that  when  he  was  in  America  he 
was  warned  that  the  tentacles  of  the  producer- 
renter  would  be  stretched  into  England,  and 
that  had  had  a  beginning. 

"Americans  are  bent,"  he  continued,  "on 
capturing  picture  theaters  here  and  treating 
exhibitors  and  public  as  they  have  treated 
their  own  countrymen.  They  are  past  mas- 
ters at  bluff,  and  nothing  will  prevent  them 
from  satisfying  their  will  and  passion.  If 
the  Americans  are  allowed  to  proceed  un 
checked,  within  a  few  years  the  whole  of 
the  British  picture  houses  will  be  under 
American    domination." 


N.  W.  Misunderstanding  Removed 

Minneapolis  —  Misunderstandings 
between  members  have  been  removed 
since  reorganization  of  the  Northwest 
Exhibitor  unit.  This  can  be  credited 
to  weekly  meetings  of  the  executive 
committee,  to  which  all  members  are 
invited. 


J.   A.    Boudway    Dies 

Northampton,  Mass.  —  Joseph  A. 
Boudway,  St.,  69,  for  30  years  man- 
ager of  the  Northampton  O.  H.,  is 
dead  after  a  brief  illness. 


Iowa  Exhibitors  Meet 
Des    Moines — Iowa    exhibitors    on 
Sunday  attended  a  special  rnee.ting  oi 
the  state  unit  here. 


Quinn  Running  Denver  House 

Denver — James  Quinn,  West  Coast 
P.D.C.  exploiteer,  has  been  appointed 
manager  of  the  State,  P.D.C.  first 
run   house. 


"U"  Closes  Far  East  Deal 
Six  Sterling  releases  have  been  ac- 
quired by  Universal  for  India,  Burma 
and  Ceylon.  The  company  is 
handling  a  number  of  Sterling  re- 
leases in  Japan. 


New  Owners  at  Fitchburg 
Fitchburg,  Mass — Joseph  Frechette, 
Ulric  and  Laurent  Morin,  who  oper- 
ate   the    Strand,    Sanford,    Me.,    have 
purchased   the   Majestic  here. 


Wednesday,  February  2,  1927 


Population  of  U.  S. 
118,628,000  by  Jul} 

{Continued  from  Page   1) 
over   the    1910   census.      States    which    shower 

a    decrease    between  1910    and    1926,    or    be 

tween    1920   and    1925,    however,  not    creditec 
with    having   made   any   increase   since. 

Comparative   table  of   the    1920    census    ami 
the    1926   and    1927    estimates    follow: 

Last  Census  Populatiot 
Estimated 

Jan.  1,  1920  July  1,  1926  July  1,  192; 

Ala.    ...      2,348,174  2,526,000  2,549,00' 

Ariz.    ..         334,162  445,000  459,00' 

Cal.     ..      3„426,861  4,316,000  4,433,001 

Ark.     ..      1,752,204  1,903,000  1,923,00(' 

Colo.    ..         939,629  1,059,000  1,074,00. 

Conn...      1,380,631  1,606,000  1,636,051- 

Dela     .  .         223,003  240,000  243, 00C 

D.    C...         437,571  528,000  540,000 

Fla.     ...        968,470  1,317,000  1,363,00C 

Ga.     ...      2,895,832  3,139,000  3,171,00C 

Ida     ...         431,866  522,000  534,000 

111    6,485,280  7,203,000  7,296,00C 

Ind.      ..      2,930,390  3,124,000  3,150,00C 

la 2,404,021  2,423,000  2,425,O0C 

Kan.     ..      1,769,257  1,821,000  1,828,000 

Ky.    ...      2,416,630  2,524,000  2,538,00r 

La.     ...      1,798,509  1,919,000  1,934,004 

Me     ...          768,014  790,000  793,000 

Md.     ..      1,449,661  1,580,000  1,597,000 

Mass.    .      3,852,356  4,197,000  4,242,000 

Mich.     .      3,668,412  4,396,000  4,490,000 

Minn...      2,387,125  2,651,000  2,686,000 

Miss...      1,790,618  1,790,618  1,790,618 

Mo.    ...      3,404,055  3,498,000  3,510,000 

Mont.  ..         548,889  695,000  714,000 

Neb.     ..      1,296,372  1,385,000  1,396,000 

Nev.    . .           77,407  77,407  77,407 

N    H...         443,083  454,000  455,000 

N.     J...      3,155,900  3,680,000  3,749,000 

N    M...         360,350  388,000  392,000 

N.    Y...    10,385,227  11,304,000  11,423,000 

N     C...      2,559,123  2,858,000  2,897,000 

N.    D...          646,872'  641,192  641,192 

Ohio    ..      5,759,394  6,600,000  6,710,000 

Okla.    ..      2,028,283  2,342,000  2,384,000 

Ore.     ..         783,389  877,000  890,000 

R.    I....         604,397  693,000  704,000 

S      C...      1,683,724  1,826,000  1,845,000 

S.    D...         636,547  689,000  696,000 

Tenn.     .      2,337,885  2,468,000  2,485,000 

Tex.     ..      4,663,228  5,313,000  5,397,000 

Utah    ..         449,396  514,000  522,000 

Vt       ...         352,428  352,428  352,428 

Va.     ...      2,309,187  2,519,000  2,546,000 

Wash...      1,356,621  1,538,000  1,562,000 

VV      Va.      1,463,701  1,669,000  1,696.000 

Wis.     .  .      2,632,067  2,885,000  2,918,000 

Wyo.    ..          194,402  238,000  241,000 


U.    S...  105, 710,620     117,86,000     118,628,000 


Your  Income  Tax 


Benefits  to  which  taxpayers  are 
entitled  under  the  Revenue  Act  of 
1926,  and  the  latest  regulations  re- 
lating to  the  income  tax,  are  out- 
lined in  this  series  of  articles  of 
which  the  following  is  the  seventh. 

All  net  income  up  to  $5,000,  whether  actu- 
ally earned  or  not,  is  considered  earned  net 
income  for  the  purpose  of  computing  the  25 
per  cent  credit  on  such  income.  Hundreds 
of  returns  are  received  showing  net  income 
in  excess  of  $5,000,  part  of  which  was  earn- 
ed income — from  salary,  wages,  professional 
fees,  etc. — and  part  of  which  was  not  earned. 
Following  is  an  example  of  how  to  compute 
correctly   the  tax  due   on   such  a    return. 

A  taxpayer,  married  and  with  no  de- 
pendents, received  in  1926  a  salary  of  $4,000 
and  from  a  real  estate  transaction  made  a 
net  profit  of  $4,000  His  personal  exemp- 
tion is  $3,500.  The  tax  rate  is  \Yi  per 
cent  on  the  first  $4,000,  in  excess  of  such 
exemption,   and   3   per  cent  on  the   remainder : 

Net  income   $8,000 

Less   personal   exemption    3,500 

Balance,    taxable    income 4,500 

1  J/2  per  cent  on  first  $4,000 60 

3   per  cent  on   the   remaining   $500....  15 

Total     tax      75 

But  of  the  $8,000  net  income  $5,000  is 
considered  as  earned  net  income.  From  $5,- 
000,  therefore,  is  deducted  the  personal  ex- 
emption of  $3j500,  the  tax  on  the  remaining 
$1,500.  at  V/i  per  cent,  amounting  to  $22.50. 
Deduct  one-fourth  of  $22.50,  or  $5.63,  from 
$75,    leaving   jayable    a   tax   of    $69.37. 


THE 


Wednesday,  February  2,  1927 


-&IK 


DAILY 


DAILY  TIPS  WHO  MEAN  DOLLABS  FOB  SHOWMEN 


"The  Midnight  Sun" 
(Universal) 
Tied  up  with  a  local  auto  dealer 
and  the  Morning  Sun.  Free  automo- 
bile rides  to  the  theater,  in  brand  new 
Davis  cars.  Banners  on  the  automo- 
biles read: 

"Women  Prefer  'The  Morning  Sun  — Pasa- 
dena's Leading  Newspaper.  Men  Prefer  'The 
Midnight  Sun',  Now  Playing  At  The  Flor- 
ence Theater.  Men  and  Women  Prefer  the 
New    Davis   Motor  Car.     Ask  Us   Why?"  _ 

The  drivers  were  given  information 
relative  to  the  circulation  and  rates 
of  the  newspaper,  passed  out  heralds 
and  gave  information  about  'The  Mid- 
night Sun'  and  of  course  they  knew 
all  about  the  cars.  Several  hundred 
people  took  advantage  of  the  free 
ride  to  the  theater  in  brand  new 
cars.  The  stunt  helped  advertise  pic- 
ture in  a  manner  that  was  new  and 
novel;  it  helped  increase  the  circula- 
tion of  the  paper,  and  several  cars 
were  sold  on  the  strength  of  the  free 
ride.— Tom  McDonald,  Florence, 
Pasadena,    Cal. 

"The   Nervous   Wreck" 
(P.D.C.) 

The  feature  of  this  ballyhoo  was  a 
shadow  box  11  ft.  long  by  4  ft.  deep 
and  13  ft.  high,  which  was  erected  in 
a  conspicuous  part  of  the  lobby  in 
direct  view  of  all  people  entering  or 
leaving  the  theater.  The  front  of 
shadow  box  was  painted  to  represer 
a  proscenium  arch  and  stage.  On 
stage  was  erected  an  elaborate  "sick 
room,"  attractively  decorated.  On 
one  side  was  placed  an  invalid's  chair 

'.in  which  was  seated  a  man  represent- 
ing "The  Nervous  Wreck."  His 
makeup  gave  him  the  appearance  of 
one  whose  nerves  had  been  badly 
shattered.  One  foot  was  bound  with 
heavy  bandages.  He  wore  a  bath- 
robe and  a  pair  of  glasses  such  as 
worn  by  Harrison  Ford.  A  baby-spot 
of  blue  and  amber,  shone  on  the 
man's  face.  On  one  side  of  the  wheel- 
chairf  rested  a  pair  of  crutches.  On 
the  floor  was  a  table  on  which  was 
a  large  assortment  of  bottles  and 
boxes  containing  various  colored  liq- 
uids representing  medicine,  and  pills; 

h  also  syringes,  plasters,  thermometers. 
etc. — Riviera,    Brooklyn,    N.    Y. 


"Tin  Hats" 
(M-G-M) 

Twelve  wash  pans  were  purchased 
from  a  hardware  store  at  10  cents 
each,  and  these  were  lettered  on  each 
side,  "Tin  Hats — Sterling."  Twelve 
boys  from  six  different  schools  wore 
these  tin  hats  to  school,  at  home,  and 
on  the  streets  daily  for  over  a  week 
prior  to  the  opening  of  the  picture. 
These  hats  were  kept  on  by  means 
of  a  shoe  string  run  through  the  tin 
and  tied  under  the  chin.  These  boys. 
wearing  their  tin  derbies,  distributed 
1,000  heralds  from  house  to  house. 
— G.  R.  Stewart,  Sterling,  Greeley, 
Colo. 


Wanger  on  Coast 

Los  Angeles — Walter  Wanger,  gen 
eral  production  manager  for  Famous, 
is  expected  today  from  New  York. 


Do  You  Know 


T<HAT  the  intake  to  all 
distributors  from  film 
rentals  for  the  past  year 
was  about  $185,000,000  of 
which  total  thirty  to  forty 
percent  is  expended  for  dis- 
tribution and  overhead? 


"Blue"  Bill  Revived 

(Continue*!  from  Page  1) 
as  the  forerunner  of  a  national  "Sour 
Sabbath"    campaign. 

Lengthy  hearings  on  the  measure 
were  held  at  the  last  session,  at  the 
conclusion  of  which  several  members 
pressed  strongly  for  a  favorable  re- 
port. However,  the  bill  was  side- 
tracked until  the  end  of  the  session 
and  was  kept  shelved  until  pressure 
for  its   revival   was   brought   to   bear. 


Schwerin  Gets  U.  A.   Branch 

Indianapolis — Charles  F.  Schwerin 
has  been  appointed  manager  of  United 
Artists  in  place   of  W.   J.   Price. 


Conley   Joins    Sennett 

Los  Angeles — Lige  Conley  has  for- 
saken acting  temporarily,  to  write  and 
direct  comedies  for  Mack  Sennett. 


Sterling   Sells   Brazil    Rights 

Jacobo  Gluckmann  has  purchased 
distribution  in  Brazil  of  "Tongues  of 
Scandal"  and  "Wolves  of  the  Air," 
from  Sterling. 


Incorporations 


Albany,  N.  Y. — Brenda  Pictures  Corp.. 
Manhattan.  Motion  picture  films  Canital. 
200  shares  of  stock  of  no  par  value  Filed 
by    Rosette   and    Deutsch.    130    West    42nd    St. 


Albany,  N.  Y. — Boxbury  Producing  Co.. 
Manhattan.  Production,  presentation  and  ex- 
ploitation of  theatrical  and  other  stage  at- 
tractions. Capital.  $10,000.  Filed  by  Joseph 
P.    Bickerton,    220    West    42nd    St. 


Albany.  N.  Y.— Turf  and  Field  Film  Corp.. 
Bronx.  To  manufacture,  lease  and  distribute 
motion  picture  films  of  various  kinds.  Cap- 
ital, $5,000  Filed  by  P.  J.  McMahon,  501 
Fast    161st   St. 


Albany,  N.  Y. — Industrial  Amusement  Co. 
To  buy,  sell  and  'dispose  of  shares  of  stock 
of  corporations  engaged  in  the  theatrical  and 
motion  picture  business.  Capital,  $250,000. 
Filed  by  Levy.  Cutman  and  Goldberg,  277 
Broadway. 

Albany,  N.  Y. — Mamaroneck  Playhouse 
Holding  Corp.  To  operate  theaters  and  the 
presentation  of  plays,  motion  pictures  and 
operas,  and  other  stage  offerings.  Canital, 
S200.000.  Filed  by  Frank  E.  Clarke,  White 
Plains. 


Albany.    N.    Y. — Stange    Prince    Co  .    New 

York.  To  promote  and  finance  theatrical  en- 
lerprises  of  various  kinds.  Filed  by  S.  M. 
Kaye,     1440     Broadway. 


Albany.  N.  Y—  D.P.W.  Co.,  Inc.,  New 
York.  To  engage  in  all  branches  of  the 
theatrical  business.  Capital  $50,000.  Filed 
by    Henry    Staton,   36   West   44th   St. 


Albany,  N.  Y. — The  Associated  Publishers, 
Inc..  New  York.  Operas,  other  musical  pro- 
ductions, hooks  and  sheet  music.  Capital, 
$50,000.  Filed  by  Sullivan  and  Cromwell, 
49  Wall   Street. 


Gomerford  Continues 
Expansion  Program 

(Continued  from  Page  1) 
start  on  a  3,500-seat  theater  on  the 
Square  at  Wilkes  Barre,  Comerford 
having  acquired  the  site  of  the  old 
Savoy.  Another  house  of  similar 
capacity  will  be  erected  on  Hampton 
St.,  near  Main,  in  that  city.  Work 
begins   next   Fall. 


New  Toronto  Chain 

(Continued   from   Page   1) 

ready  controlled  the  Danforth,  Plaza, 
Mavety  and  Christie  to  which  are 
being  added  some  houses  formerly 
controlled  by  Famous.  These  are 
the  Beaver,  Teck,  York  and  Classic. 
The  B.  &  F.  Circuit  is  also  interested 
in  several  new  neighborhood  theaters 
now  being  erected. 

Baremore  Doing  Special  Work 

R.  W.  Baremore  is  handling  spe- 
cial publicity  and  exploitation  for 
"McFadden's  Flats,"  which  opens 
Saturday  at  the   Strand. 


John  J.  Hayes  Here 

John  J.  Hayes  of  Producers  Fi- 
nancing Corp.  is  in  New  York  from 
Hollywood. 


Ilion  Deal  Falls  Through 
Ilion,  N.  Y. — Deal  for  the  purchase 
of  the  Capitol  and  Temple  by  Kallet 
Theaters  has  fallen  through.  Young 
&  Whitney  retain  ownership  of  the 
two  houses. 


La  Plante  Vehicle  Purchased 

Universal  has  acquired  "A  Pair  of 
Silk  Stockings,"  Cyril  Harcourt's 
stage  plav,  as  the  next  Laura  I. a 
Plante  vehicle.  It  will  reach  the 
screen  under  the  title  of  "Stolen 
Silks." 


Two  Ottawa  Houses  Change  Policy 
Ottawa — Both  the  Imperial  and 
the  Capitol  will  go  to  road  show 
basis  early  in  February  for  special 
engagements.  Starting  Feb.  5,  Man- 
ager J.  T.  Moxley  of  the  Imperial 
will  have  "Beau  Geste"  as  the  at- 
traction twice  daily  at  $1.  top  and 
one  week  later  "Michael  Strogoff." 
The  Capitol  has  been  under  direction 
of  Harry  Lewis  during  recent  weeks 
but  it  is  reverting  to  Capitol  Amuse- 
ments, Ltd.,  of  which  Harry  O'Regan 
is  general  manager. 


Milford   House  Under  Way 

Milford,  Mass.  —  Milford  Realty 
Corp.  is  laying  foundations  for  a 
theater    at    Main    and    Congress    Sts. 


A    Little 

from    "Lots* 


By  RALPH  WILK 


LITTLE  Merna  Tibbetts  is  one  of 
the  thirteen  baby  stars  who  will  be 
honored  by  the  Wampas  at  their  an- 
nual dance  Feb.  17.  The  name  of 
"Tibbetts"  will  not  be  found  in  the 
Wampas  list  for  the  good  and  suffi- 
cient   reason    that    Miss    Tibbetts    is 

known  professionally  as  Frances  Lee. 

*  *         * 

By  the  way,  Merna  hails 
from  Minneapolis  and  would 
be  an  easy  winner  in  a  brains 
and  beauty  contest.  She  en- 
tered high  school  at  the  age  of 
12  and  was  graduated  in  three 
years. 

*  *         * 

H.  M.  K.  Smith,  costume 
director  at  the  Paramount 
Long  Island  studio,  shows 
much  interest  in  Ring  Lard- 
ner's  stories  and  articles.  He 
and  Rhig  were  schoolmates 
in  Niles,  Mich.,  where  they 
were  born.  Niles  is  also  the 
birthplace  of  the  Dodge 
brothers,  but  we  are  not  cer- 
tain whether  Ring's  brother, 
Rex,  was  also  born  in  Niles. 

Lester  J.  Scharff,  who  is 
"Izzy"  in  "New  York,"  is  do- 
ing much  radio  singing  in 
conjunction  with  the  showing 
of  the  picture  at  thz  Para- 
mount theater.  He  spent  sev- 
eral years  in  operatic  work 
as  a  baritone  before  entering 
pictures. 

*  ♦         * 

Among  new  screen  artists 
who  are  also  trained  singers  are 
Andrea  de  Segurola  and  John 
Boles.  Oscar  Shaw,  who  flits 
to  and  from  the  screen  and 
stage  when  he  is  not  winning 
golf  trophies  on   Long  Island, 

is   also    an   excellent   singer. 

*  *         * 

Morrie  Ryskind,  who  writes  press 
stuff  with  one  hand  and  lyrics  with 
the  other,  has  completed  lyrics  for 
a  new  Ned  Wayburn  act.  Morrie's 
merry  musings  are  still  remembered 
at  Columbia,  which  is  also  the  alma 
mater  of  his  present  chief,  Howard 
Dietz. 


Victoria    House    Reopens 

Victoria,  B.  C. — Ralph  Calladine 
has  re-opened  the  Variety  as  a  pic- 
ture house. 


THEATRE  TO-LEASE 

WE  WILL  BUILD  FOR  RESPONSIBLE  TEN- 
ANTS A  HIGH  CLASS  MOVING  PICTURE 
HOUSE  WITH  UPWARDS  OF  3,000  SEATS  IN 
MOST  THICKLY  POPULATED  SECTION  OF 

BROOKLYN. 

BERSON  &  COLLAT 

51  E.  42nd  St. 
Murray  Hill  4455  New  York 


ill* 


;         i 


t**£&*P 


thrilled 


WILL  tWW**1 


Mighty  as  the  Men-O-Var 

Greatest  Drama  oF  the 
Sea  Dogs  oP  Today — 

Marine  Monsters  at  death- 
grips  in  actual  combat/ 


HE 


-i*T 


KANE 

sfVTCTOR  H.and  EDWARD  R.HALPERIN 

with 

HY  MACKAI1L 
^L0WELL  SHERMAN 

^Lawrence  Gray,  William  Collier  Jr., 
*^r  Ian  Keith 

ctov&rf>5w»*1heS0NOof  theDRACON7y  JOHN  TAINTOR  FOOTE 
P/wfctf  fy  JOSEPH  C.  BOYLE     Scenario  by  WILLIS  GOLDBECK 

A  FIRST  NATIONAL  SPECIAL/ 


/^NEWSPAPER 
/^FILMDOM 


>. 


/OL.  XXXIX     No.  29 


Thursday,  February  3,  1927 


Price  5  Cents 


Box  Office 

WHAT  types  of  pictures 
draw  best  at  the  box-of- 
fices of  America?  Here 
s  a  problem  that  besets  the  pro- 
lucer  and  distributor  in  this 
y«ar  of  grace  exactly  as  it  al- 
ways has  in  years  past. 

It  appears  that  the  two  for- 
mulas which  have  maintained 
their  pace  with  the  public  fancy 
are  westerns  and  comedies.  The- 
ater grosses  have  demonstrated 
that  this  year,  as  perhaps  never 
before,  such  pictures  are  prov- 
ing the  greatest  drawing  cards. 
Distributors  anticipate  the  current 
vogue  will  continue  for  a  year  at 
least.  They  are  consequently  arrang- 
ing new  production  schedules  to  meet 
the  market  demands.  Exhibitors 
will  be  interested  in  becoming  ac- 
quainted with   these  facts. 

Old  World  Influence 

Henry  Ginsberg,  keen  independent 
operator,  is  back  from  his  first 
European  trip.  Like  many  others  in 
whom  the  powers  of  observation  are 
acute,  he  is  impressed.  He  remarks: 
That  every  producer  must  and 
should  visit  his  important  foreign 
markets  to  learn  what  his  custom- 
ers do  not  like,  more  so  perhaps  than 
to  discover  what  they  prefer.  Gins- 
berg is  correct.  He  voices  a  belief 
which  we  have  been  advocating  for 
some  time.  Hollywood  cannot  hope 
to  dissect  European  entertainment 
needs  when  six  thousand  miles  from 
the  scene.  It  is  impossible.  No 
longer  are  motion  pictures  made 
solely  for  America.  The  interna- 
tional idea  in  production  has  arrived. 

Help  for  the  Needy 

There  is  an  increasing  need  for 
the  establishment  of  a  fund  for  the 
needy  among  motion  picture  folk. 
The  A.M. P. A.  is  moving  in  the  right 
direction.  There  is  one  difficulty. 
The  necessity  for  speedy  action  when 
the  condition  demands,  is  real.  Until 
the  sick  fund  is  established,  why  not 
a  temporary  one? 

The  A.M. P. A.  meets  today  in  reg- 
ular meeting.  Here  is  a  feasible  plan 
fcr  its  deliberation:  Ask  producer- 
tistributors  with  long-run  pictures  on 
Broadway  to  stage  a  single  Saturday 
midnight  performance.  Sell  tickets 
to  the  public  as  well  as  the  trade.  It 
is  not  asking  too  much  of  these  big 
organizations.  The  only  expense 
will  be  operating  overhead  and  that 
is  not  exorbitant.  The  move  will 
mean  a  ready  albeit  temporary  relief 
until  the  permanent  fund  is  organ- 
ized. 

KANN 


$10,000,000  FOR  20 
NEW  LONDON  HOUSES 


Construction    Will    Bring 

52,000  More  Seats  to 

British  Capital 

Twenty  theaters,  costing  more  than 
$10,000,000  and  seating  over  52,000, 
will  be  erected  in  London  this  year, 
according  to  a  copyright  dispatch 
to  "The  New  York  Times."  The 
correspondent  states  the  move  is  re- 
garded as  another  sign  of  the  "Amer- 
icanization"   of    London.       Some    of 

(Continued    on    Page    3) 


Fox  Gross  $800,000 

What  is  declared  to  lie  a  record  for 
weekly  gross  was  established  by  Fox 
Week,  which  ended  Jan.  29,  when 
around  $800,000  was  taken  in  by 
branches  of  the  company  in  the  United 
States  and  abroad.  This  figure  does 
not  include  returns  from  "What 
Price  Glories."  now  being  shown  bv 
road  companies  in  six  cities. 


Theaters  Banned 

Brookline.  Mass. — Entertainment 
and  educational  value  of  pictures  en- 
joyed by  cities,  towns  and  hamlets 
throughout  the  world  is  denied  resi- 
dents of  this  "exclusive"  city  of  47.- 
000  population.  The  city  never  has 
had  a  picture  theater,  although  prior 
to  1021  a  few  pictures  were  shown  in 
local   halls. 

Parents,  teachers  and  clergymen  of 
(Continued    on    Page    2) 


"U"  Fire   Loss  $10,000 

Ten  thousand  dollars  was  the  extent 
of  damage  caused  vesterdav  bv  fire 
at  the  Universal  studios,  Fort  Lee,  N. 
T.,  which  threatened  negatives  and 
records.  The  blaze  started  across 
the  street  after  an  exnlosion  in  the 
plant  of  the  Cello  Film  Co.,  and 
caused   $200,000   damage. 


"Blues"  Active  in  Alabama 

Montgomery.  Ala. — Campaign  to 
obtain  Sunday  closing  here  and  at 
Birmingham,  the  only  two  "open" 
towns  in  the  state,  is  being  waged. 
The  "reformers"  are  backed  by  Gov. 
Bibb  Graves,  who  in  his  first  mes- 
sage to  the  legislature  demanded  pro- 
tection for  what  he  terms  "Protest- 
ant Christian  Sunday"  to  prevent  its 
being  commercialized  by  amusements 
operated  for  gain. 


Louis  B.  Mayer  Here 

Louis    B.    Maver    is    scheduled    to 
arrive  in   New   York  today. 


176  CZECH  EXHIBITORS 
JOIN  GERMAN  COMPANY 


LOEWS  GETS  M.  &  S. 

EAST  SIDE  CHAIN  ? 


Austrian  and  French  Ex- 
hibitors Expect  to  Join 
Organization 

Berlin — Expansion  to  Czecho-Slo- 
vakia  of  the  membership  of  the  pro- 
ducing organization  formed  by  Ger- 
man exhibitors  has  been  completed 
with  176  exhibitors  of  that  country 
joining  the  movement.  Austrian  and 
French  exhibitors  also  are  expected 
to    join    the    organization. 

To  date,  the  organization's  out- 
standing picture  is  "On  the  Blue 
Danube."  directed  by  Frederick  Zel- 
nik  with  Lya  Mara  as  the  star. 


Not  Overseated 

Seattle — Despite  a  record  building 
campaign  in  Seattle  and  Portland, 
neither  city  yet  is  reaching  the  satu- 
ration point  so  far  as  overseating  is 
concerned,  in  the  opinion  of  "M.  P. 
Record."  However,  the  publication 
points  out,  many  of  the  "shooting 
galleries"  of  the  two  cities  will  be 
eliminated  by  the  de  luxe  houses 
built  and  planned. 

(Continued    on    Page    3) 


$1,299,151  in  12  Weeks 

Net  profits  of  $1,299,151  is  reported 
bv  Loew's,  Inc.,  for  the  12  weeks 
ended  Nov.  21,  1926. 


Film  Sequence  to  be  Broadcast 

Actual  production  of  a  picture  will 
be  broadcast  Feb.  15  for  the  first 
time  when  a  sequence  of  "Knockout 
Reilly,"  Richard  Dix  vehicle,  will  be 
broadcast  through  19  stations  from 
Paramount's    Long   Island    studio. 


Arrive    from    France 

Arlette   Marchal   and   Ginette   Mad- 
die,    French    actress   signed   by    Para 
mount,  arrived   in   N^w  York  yester- 
day. 


Ellman  Here 

Henri  Ellman.  representative  of 
Columbia  in  the  Chicago  and  Indiana- 
polis territories,  is  in  New  York  to 
confer  with  Joe  Brandt  and  Jack 
Cohn. 


Grune  with  Ufa 

Berlin — Ufa    has    again    signed    a 

contract    with    Karl    Grune.  He    is 

scheduled    to    produce    a   big  feature 

known    as    "Am    Rande    der  Welt." 

It   is   an   original   by    Grune  and   R. 
Vanloo. 


Report  Persists   Although 

Principals  Deny  Any 

Deal  is  On 

Although  denied  at  the  offices  of 
both  principals,  persistent  reports 
credit  Loew's  with  acquiring  the 
Mayer  &  Schneider  chain  of  East 
side  theaters.  For  several  months  re- 
ports that  the  deal  was  in  progress 
have  been  in  circulation,  although 
consistently   refuted. 

There  are  24  houses  in  the  M.  &  S. 
chain,  which  practically  dominates  the 
East  Side.  Loew  has  over  55  the- 
aters in  Greater  New  York.  The 
Commodore,  new  house  constructed 
by  Mayer  &  Schneider,  recently  was 
acquired  by  Loew's,  lending  strength 
to  report  that  a  deal  for  other  houses 
was    being    negotiated. 

Samuel  Weiss,  comptroller  for 
Mayer    &    Schneider,    was    emphatic 

(Continued    on    Page    3) 


Saxes  Opening  Two 

Milwaukee — Two  new  Saxe  the- 
aters will  be  opened  Saturday.  They 
are  the  Plaza,  suburban  house  at 
Eighth  and  Oklahoma  Aves.,  and  the 
new  Oshkosh,  at  Oshkosh.  The  Mil- 
waukee theater  cost  $150,000  and 
seats    1,500.      R.    L.    Honeck  is   man- 

(Cotitinued    on    Page    2) 


Warner  Officers  Re-elected 

Officers  and  directors  of  Warner 
Brothers  were  re-elected  at  a  stock- 
holders' meeting  held  Tuesday  at  Wil- 
mington, Del.,  H.  M.  Warner  an- 
nounced yesterday. 


Shauer  Sails  Tomorrow 

E.  E.  Shauer,  head  of  the  Famous 
foreign  department,  sails  tomorrow 
for   Europe. 


Sunday    Bill    Opposed 

Albany,  N.  Y. — Opposition  to  a  bill 
to  permit  persons  observing  another 
day  as  the  Sabb-t'i  to  conduct  any 
business  on  Sum'  %  is  voiced  by  the 
state,  labor  federation. 


McGowan-Roach  Pact  Extended 

Los  Angeles — Hal  Roach  has 
signed  a  new  contract  with  Robert 
McGowan  for  a  five  year  period. 
McGowan  has  directed  60  Our  Gang 
comedies  for  Roach. 


Abeles  Gets  Promotion 

Albany,  N.  Y. — Arthur  Abeles  is 
the  new  division  manager  for  the 
Warner  Bros,  in  this  territory. 


—3tlW 


DAILY 


Thursday,  February  3,  1927 


ifr  NEWSPAPER 
<FILMDOM 


HI  THE  HEWS 
AILTHE  TIME 


Vol.XXXIXNo.29   Thursday,  Feb.  3, 1927    Price 5 Cents 


JOHN  W.  ALICOAIE 


Publisher 


Published  daily  except   Saturday  and  holidays 
at    1650    Broadway,    New    York,    N.    Y.,    and 
copyright    (1927)    by    Wid's    Films    and    Film 
Folk,    Inc.      J.    W.    Alicoate,    President    and 
Publisher;    Maurice    D,    Kann,    Vice-President 
and     Editor;     Donald     M.     Mersereau,    Treas- 
urer,    Business     and     Advertising     Manager; 
Ralph    Wilk,    Traveling    Representative.      En- 
tered   as    second  class    matter    May    21,    1918, 
at     the     post-office     at     New     York,     N      Y. 
under    the    act    of    March    3,     1879.      Terms 
(Postage     free)     United     States,     outside     of 
Greater     New     York,     $10.00     one     year;     6 
months,     $5.00;     3     months,     $3.00.       Foreign 
$15.00.      Subscribers   should   remit   with  order. 
Address    all    communications    to    THE    FILM 
DAILY,    1650    Broadway,    New    York    N     Y 
Phone   Circle   4736-4737-4738-4739.     Cable  ad 
dress:      Filmday,      New      York.        Hollywood 
California — Harvey     E.     Gausman,     Ambassa 
dor    Hotel:    'Phone,    Drexel    7000    and    Wash 
tn<?ton    9794,     London — Ernest    W.     Fredman 
The  Film  Renter.   58,  Great  Marlborough   St., 
London,    W     I.,    Paris — La    Cinematographie 
Francaise,   5,   Rue   Saulnier. 


Financial 


_  A  salutary  spirit  in  price  and  trade  lent 
its  impetus  to  interest  in  film  issues  yes- 
terday, Warner  Pictures  "A"  leading  in  sales 
with  a  turn-over  of  18,000  shares  at  a  1}$ 
rise.  The  curb  issue  of  this  stock  was  also 
a  highlight,  4,000  shares  changing  hands  to 
a  \%  gain.  Universal  preferred  took  a  2 
point  spurt  on  a  trade  of  100  shares.  All 
told,   it  was   a   staunch  day   for   film  stocks. 


Quotations 

High 

Low 

Close 

Sales 

Am.    Seat.    Vtc.  . . 

•    W/s 

43 

43 

200 

Am     Seat.    Pfd... 

.   43 

43 

43 

100 

*Balaban    &    Katz. 

63^4 

*Bal.   &  Katz  Vtc. 

73  54 

Eastman   Kodak   . . 

.119*4 

"9*4 

119*4 

20 

Famous    Players    . 

•HI?* 

UOVs 

111^ 

2,000 

*Fam.   Play.   Pfd.. 

110H 

Film    Inspect.     . . . 

S'/7 

5*4 

5*4 

200 

♦First    Nat'l.    Pfd. 

98 

Fox    Film    "A"... 

70 '4 

68  54 

69*4 

2,400 

Fox   Theaters   "A" 

22  y2 

22y2 

22*4 

200 

*Intern'l    Project. 

10^ 

Loew's,    Inc 

515/g 

50^ 

50?* 

3,000 

*Metro-Gold    Pfd. 

25*4 

M.    P     Cap.    Corp. 

12% 

11*4 

12*4 

2,200 

Pathe   Exch.    "A". 

40 

39'A 

39'/s 

1,600 

Paramount   B'way 

100 

100 

100 

16 

f  tRoxy     "A"      . . . 

31*4 

30 

ttRoxy    Units    . . . 

33 

31J4 

ttRoxy   Common    . 

9K 

9*4 

Skouras     Bros. 

47 

47 

47 

**Stan.   Co.   of   Am 

89  ?4 

Trans-Lux  Screen 

7  V, 

7*3 

7*4 

500 

Univ.    Pict     Pfd.. 

100 

100 

100 

100 

Universal    Pictures 

34 

33J4 

34 

200 

Warner    Pictures.. 

33 

31*4 

33 

4,000 

Warner  Pict.  "A". 

44^ 

41  # 
tBond 

43^ 
Mark 

18,000 

*  Last    Prices    Quoted 

et 

•*  Philadelphia   Market     tt   Bid 

and   Ask 

Another  for  Kallett  Chain 

Ilion,  N.  Y—  Kallett  Theaters  has 
taken  over  the  Capitol.  The  firm 
has  houses  at  Syracuse,  Oneida, 
Utica,  Rome,  Castota,  Booneville  and 
other  upstate  cities. 


Original  Negatives  of  Everything 
in  Motion  Picture  Stock  Shots 

WAFILMS,  INC. 

W.  A.  Putter,  Pree. 
130  West  46th  St.         Bryant  8181 


Income  Tax  in  a  Nut- 
Shell 

WHO?  Single  persons  who 
had  net  income  of  $1,500  or 
more  or  gross  income  of  $5,000 
or  more,  and  married  couples 
who  had  net  income  of  $3,500 
or  more  or  gross  income  of 
$5,000  or  more  must  file  re- 
turns. 

WHEN?  Th».  filing  period 
ends  March  15,  M27. 

WHERE?  Collector  of  in- 
ternal revenue  fo.r  the  district 
in  which  the  perso/i  lives  or  has 
his  principal  place  of  business. 

HOW?  Instructions     on 

Forms  1040 A  and  1040;  also 
the  law  and  regulations. 

WHAT?  One  and  one-half 
per  cent  normal  tax  on  the  first 
$4,000  in  excess  of  the  personal 
exemptions  and  credits.  Three 
per  cent  normal  tax  on  the 
next  $4,000.  Five  per  cent 
normal  tax  on  the  balance  of 
net  income.  Surtax  on  net  in- 
come in  excess  of  $10,000. 


Your  Income  Tax 


Benefits  to  which  taxpayers  are 
entitled  under  the  Revenue  Act  of 
1926,  and  the  latest  regulations  re- 
lating to  the  income  tax,  are  out- 
lined in  this  series  of  articles  of 
which  the  following  is  the  eighth. 


Saxes  Opening  Two 

(Continued  from  Page   1) 

ager.     The   Oshkosh  seats  2,000  and 
will   be  managed  by  Homer  Gill. 

The  Oshkosh  is  the  third  Saxe  the- 
ater in  that  city,  where  competition 
is  to  be  brought  by  the  Fischer  cir- 
cuit which  has  a  house  under  con- 
struction. There  are  around  35 
houses  in  the   Saxe  chain. 


Under  the  revenue  act  of  1926  the  maxi 
mum  amount  which  may  be  claimed  as  earned 
income,  to  which  a  credit  of  25  per  cent  ap- 
plies, is  increased  from  $10,000  to  $20,000. 
To  claim  this  credit  on  the  tax  due  on  net 
income  in  excess  of  $5,000,  the  income  must 
actually  be  earned  as  "wages,  salaries,  pro- 
fessional fees,  and  other  amounts  received  as 
compensation   for   personal   services." 

In  computing  the  earned  income  credit, 
the  surtax,  which  applies  to  incomes  in  excess 
of  $10,000,  is  taken  into  consideration  for  the 
first  time  under  the  revenue  act  of  1926. 
The  tax  on  an  earned  net  income  of  $20,000 
is  computed  in  the  case  of  a  married  man 
without   dependents   as   follows: 

Net  income $20,000.00 

Less  personal  exemption   3,500.00 


Balance,  taxable    16,500.00 


1*4  per  cent  tax  on  first  $4,000.. 
3  per  cent  on  the  second  $4,000.. 
5     per     cent     tax     on     remaining 

$8,500      

Surtax  on   net  income  of   $20,000 . 

Total    normal    and    surtax 
Less  25  per  cent  of  $825,  earned 
income    credit    


60.00 
120.00 

425.00 
220.00 


825.00 
206.25 


Balance   of   tax   payable    618.75 

The  surtax  rates  apply  to  net  incomes  in 
excess  of  $10,000.  The  maximum  surtax 
rate  is  now  reduced  to  20  per  cent,  which 
applies  to  net  incomes  in  excess  of  $100,000, 
instead  of  a  maximum  rate  of  40  per  cent 
on  net  incomes  in  excess  of  $500,000,  as  was 
provided   by  the   revenue  act  of    1924. 


D-H  Company  at  Salt  Lake 
Salt  Lake  City — Davis-Hess  Film 
Enterprises,  Hollywood,  is  filming 
"Ski  High,"  its  second  comedy.  Al 
Davis,  formerly  with  Fox,  is  directing 
a  cast  including  Ernie  Shields,  Con- 
suelo  Dawn,  Stanley  Blystone,  Harry 
Dunkinson  and  Henry  Armatta.  The 
cast  is  to  be  kept  intact  for  the  series. 


Scott  Quits  Lexington 
Lexington,  Ky. — Harrison  L.  Scott 
has  resigned  as  manager  of  the 
Opera  House,  and  will  devote  his 
time  to  the  Opera  House  at  George- 
town and   the  Tabb  at   Mt.   Sterling. 

1,200  Attend  Exchange  Opening 
Detroit — Twelve  hundred  exhibitors 
and    exchange    workers    attended    the 
opening   of   the   new   Film    Exchange 
Bldg. 


Theaters  Banned 

(Continued  from  Page  1) 
the  city  contend  that  the  children  are 
"better  off"  without  pictures  and  so 
consistently  have  opposed  granting 
of  a  permit  for  a  theater.  Mean- 
while, theaters  of  Allston  and  Rox- 
bury,  suburbs  of  Boston,  which  ad- 
joins Brookline,  are  profiting  by  the 
city's  ban  on  shows.  In  the  referen- 
dum- on  censorship  in  1921,  Brook- 
line  returned  a  large  majority  against 
the   proposed  measure. 


Breslow  Opens  Office 

Albert  B.  Breslow,  formerly  of 
Loew's.  has  opened  an  office  at  110 
W.    40th,    to    specialize    in    film    legal 

work.  

Buys  Marion,  Ky.,  House 

Marion,  Ky. — Mrs.  M.  F.  Cameron 
has  purchased  the  Strand  from  C.  E. 
Braswell. 


McConnell   Going  to   Coast 

Fred  McConnell,  editor  of  "Exhi- 
bitors Daily  Review,"  leaves  today 
for  the  Coast. 


Insurance  Brokerage,  being  a  service  and  not  a  commodity,  can 
only  be  equal  to  the  knowledge,  experience,  and  facilities  of  the  organi- 
zation  rendering   it. 

Superior  brokerage  service  is  positively  reflected  in  the  value  and 
cost   of   your    Insurance — and    since   there   is   no    charge   for    the   service, 

Can  you  afford  any  but  the  best? 

Ueirbmit  R.  .l^EN&nsiar  Oft 


NCORPO RATED 


80    MAIDEN    LANE,    N.    Y.    C. 


Telephone    John    3080 


"An    old    Chine 
proverb    reads    'On 
picture    is    worth 
thousand     words 
There      are      sixtee 
pictures  to  each  foo 
of    film.     Sixtee 
thousand    to    a    ret 
Multiply      this      b 
1000    and   by   simpl 
arithmetic  we  find 
one    reel    subjec 
worth      16,000,00 
words.   Damn  clevei 
these    Chinese." 


Vehicle  For  Anna  Nilsson 
Los  Angeles — "Lily  of  the  Laun 
dry,"  starring  Anna  Q.  Nilsson,  wil 
be  produced  in  the  Spring  by  Firs. 
National,  which  has  purchased  screei 
rights  to  the  story  by  Gerald  Beau 
mont  known  as  "Said  With   Soap." 


"U"  One-Reel  Comedies 
Los  Angeles — Churchill  Ross  will 
be  starred  by  Universal  in  a  series  oi 
one-reel  comedies  which  will  b< 
started  as  soon  as  he  finishes  work  in 
"The   Collegians." 


Plans  Milwaukee  House 
Milwaukee — E.  T.  Hindman  wil' 
erect  a  theatre,  office,  store  and  rec- 
reation buliding  at  22nd  and  Fores' 
Home  Ave.  E.  A.  Meyer  is  the  ar- 
chitect. 


HAL  ROACH  presents 

^Chari^Chase 

|  Are  Brunettes 
fed    ^  Safe?" 


This  is  a  "Cornerblock"  cut  furnished 
FREE  for  all  Pathecomedies  at  your 
Exchange. 


AMALGAMATED 
VAUDEVILLE  AGENCY 

Attractions  for 
Picture  Theatres 

Standard   Vaudeville    Acts 
1600  Broadway,  New  York  City 

Phone  Penn.    3580 

..................... .,4 


^BHaHHHHHHHBlIHl 

%  Thursday,  February  3,  1927 


f-^B^S 


DAILY 


t#pM4-Q-G4am<i\ 

D/ULY  TIPS  WHICH  MEAN  DOUABS  TOG  SHOWMEN 


,      "The   Cruise  of  the   Jasper   B" 
(Prod.  D!st.  Corp.) 

Tied  up   with   the    News   in   a   doll 
c;ssing  contest.     The  paper  bought 
■:?d    distributed    a    large    number    of 
(lis,    and    prizes    were    offered    for 
•fcse  dolls  sent  to  the  theater  dressed 
:i  the  most  attractive  pirate  costumes. 
. 'ic  dressed   dolls   were   exhibited  in 
,1;  lobby,  each  one  being  numbered, 
;d  cards  were  distributed  to  patrons 
;  that  they  might  vote  for  what  they 
'.  insidered    the    most    attractive    cos- 
ime.     Each  day   the  votes  were   to- 
lled and  thrown  on  the  screen,  there- 
1  adding  to  the  public  interest.    The 
person  News  gave  the  contest  first- 
■  ]ge   breaks   for   several    days. — Wil- 
lm  Francke,  Rivoli,  Paterson,  N.  J. 


"The   Canadian" 
(Paramount) 

1    One     of     the     local     confectionery 

jres  had  its  soda  fountain  dolled  up 

c  ith    signs    advertising    the    current 

J  traction  at  the  Tivoli,  together  with 

ittles  of  Canada  Dry  Gingerale,  and 

ills  from   the   picture.      One   of   the 

*ns  read,  "Thomas  Meighan  drinks 

I  anada  Dry  Ginger  Ale,"  and  another 

i  jn  announced   the   showing. — E.   R. 

■  ogers,    Tivoli,    Chattanooga. 


"Her  Big  Night" 
(Universal) 
Tied  up  for  special  issue  of  the 
lurnal-Capitol  on  which  was  im- 
inted  in  red  ink:  "Extra!  Extra! 
ity  Welcomes  Laura  La  Plante,  Fa- 
ous  Movie  Star  Tonight  in  'Her 
ig  Night'  at  the  Jackson  Theater." 
istribnted  to  the  entire  circulation 
!*  the  paper  and  received  much  at- 
trition. Night  before  the  opening 
enciled  every  street  corner  in  town 
ith  the  announcement,  "  'Her  Big 
ight' — Jackson  Theater",  and  dur- 
g  the  showing  had  lobby  dressed 
ith  small  balloons,  crepe  paper  and 
treamers. — C.  O.  Payne,  •  Jackson, 
awhuska,    Okla. 


"A  Little  Journey" 
(M-G-M) 

Had  Harry  Carey,  one  of  the  three 
I  atured  players  make  a  personal  ap- 
i;arance,  and  he  made  quite  a  hit. 
j lad  a  tie  up  with  the  Union  Pacific 
uilroad.  The  latter  gave  a  window 
ir  display,  and  phoned  all  employes 
nd  regular  and  prospective  tourists, 
ailing  attention  to  the  fact  that  the 
'nion  Pacific  cars  were  used  in  the 
Picture.  Gave  the  most  popular  sales- 
iris  in  eight  stores,  "A  Little  Journey" 
li  automobiles  donated  by  business 
;ten,  and  after  their  tour,  they  were 
uests  at  the  showing.  Lots  of  pub- 
city  on  this  stunt. — Tom  McDonald, 
'lorence,  Pasadena,  Cal. 


"The   Quarterback" 
(Paramount) 

Secured  cooperation  of  the  Fresno 
tate  College.  Made  the  engagement 
radically  all  college  atmosphere, 
•oth  the  boys'  and  girls'  glee  clubs 
'ere  featured,  along  with  the  college 
and  of  40  pieces.  One  night  was  de- 
ignated  "College  Night,"  and  the 
heer  leaders  led  the  audience  in  yell- 
ig.  The  faculty  attended  in  a  body, 
nnouncements  of  the  affair  were 
tade  in  class  rooms  and  the  college 


Basketball  Team 

KEEPING  the  name  of  his 
theater  continuously  fea- 
tured in  the  local  athletic  world 
is  the  advertising  stunt  em- 
ployed by  the  American,  Den- 
ver. He  has  organized  a  basket- 
ball team  of  youngsters  who 
play  regularly  in  the  amateur 
Junior  League  in  that  section. 
Houton  supplied  the  uniforms, 
with  the  words  "American  The- 
ater" lettered  across  the  shirts. 
The  result  has  been  that  the 
sporting  columns  of  the  news- 
papers give  them  regular  breaks 
every  time  they  pla"  and  keep 
the  name  of  the  team  listed  in 
the  schedule  of  games.  All 
All  those  who  attend  the  basket- 
ball games  have  become  fami- 
liar with  the  theater.  This  idea 
is  good  in  any  town  where 
amateur  athletic  leagues  func- 
tion, whether  basketball,  base- 
ball, football,  hockey,  etc.  Some 
live  exhibitors  are  going  to  get 
busy  with  this  tip  without  de- 
lay. 


paper. — George  Sharpe,  Liberty,  Fres- 
no,  Cal. 


"Tell  It  to  the  Marines" 
(M-G-M) 

Arranged  a  private  showing  for 
Boy  Scouts  which  resulted  in  one  of 
the  greatest  demonstrations  the  city 
has  ever  known.  Over  675  Scouts 
turned  out,  marching  through  the 
principal  streets  to  the  theater,  where 
they  disbanded  and  entered  en  masse. 
A  large  banner,  supported  by  four 
uprights,  was  carried  in  the  parade, 
the  banner  reading,  "We  are  going  to 
see  Lon  Chaney  in  Tell  It  to  the 
Marines  at  the  Arcade."' — Guy  O. 
Kenimer,   Arcade,   Jacksonville,    Fla. 

"Tin  Hats" 
(M-G-M) 

Featured  a  guessing  contest  in 
lobby  for  a  week  before  opening. 
Placed  in  the  center  of  a  table  was  a 
tin  hat  filled  with  beans.  Alongside 
of  this  table  was  an  easel  supporting 
a  large  one-sheet  mat  board  contain- 
ing an  announcement  that  a  pass  to 
see  "Tin  Hats"  would  be  given  to  the 
20  persons  guessing  the  nearest 
number  of  beans  in  the  tin  hat.  This 
board  also  announced  that  the  picture 
was  the  funniest  comedy  of  war  days 
ever  filmed.  Pencils  and  paper  lay 
on  the  table  alongside  the  tin  hat  for 
people  to  use  in  writing  their  names, 
addresses,  and  estimates  on  number 
of  beans.  The  slips  were  put  into  a 
box. — F.  J.  Miller,  Modjeska,  Augus- 
ta,  Ga. 


Gordon  Joins  Columbia 

Hollywood — William  (Billy)  Gor- 
don has  been  appointed  casting  di- 
rector   for    Columbia. 


Hal  Olson  Promoted 
Janesville,  Wis. — Hal  G.  Olson  has 
been  appointed  manager  of  the  Jeffris, 
Apollo  and  Myers,  Saxe  houses. 


Loew's  Gets  M.  &  S. 
East  Side  Chain? 

(Continued  from  Page   1) 

yesterday  in  denying  the  reported 
deal,  stating  that  no  negotiations 
were  under  way. 

Houses  of  the  M.  &  S.  chain  are. 
Apollo,  Casino,  Clinton,  Commodore, 
Delancey,  Florence,  Golden  Rule, 
Harlem,  Hollywood,  Lucky  Star,  Mt. 
Morris,  Majestic,  New  Atlantic,  New 
Delancey,  New  Douglas,  New  Law, 
New  Strand,  Odeon-Harlem,  Odeon, 
Orphcum,  Palace,  Roosevelt,  Royal 
and    Waco. 


Sherburne  Buys  Theater 

Araphoe,     Neb. — E.     J.    Sherburne 
has  purchased  the  Crystal. 


Not  Overseated 

{Continued  from  Page  1) 

"While  it  is  true  that  show  business  in 
these  two  Northwest  keys  is  not  extraordinari- 
ly good  right  at  this  time,  we  do  not  believe 
it  can  be  laid  to  overseating,"  the  publica- 
tion declares.  "It  is  from  causes  other  than 
this.  Seattle  and  Portland,  each,  have  been 
woefully  lacking  in  representative  theaters  for 
years.  This  goes  for  the  downtown  first- 
runs,  the  smaller  downtown  houses  as  well  as 
the    suburbans. 

"There  are  many  in  the  trade  who  say  that 
the  erection  of  Graeper's  Egyptian  in  Port- 
land was  the  start  of  the  building  era  for 
the  better  class  houses  in  the  Northwest,  If 
that  is  so,  then  the  so-called  building  era  is 
only  three   years   old. 

"Until  the  recent  activity  in  building, 
neither  city  had  a  representative  downtown 
house.  There  was  nothing  to  get  excited  over 
in  the  way  of  theaters  in  any  Northwest  city. 
The  past  couple  of  years  have  seen  the  open- 
ing of  the  Egyptian,  Woodland,  Arabian, 
Granada,  5th  Avenue,  Embassy,  Lakeside, 
Uptown,  Gala,  Roycroft,  Madrona  Garden, 
Grand,  Capitol,  Cheerio,  Venetian,  Olympic, 
Royal,  etc.,  and  several  houses  have  been 
completely  made  over  including  the  Winter 
Garden,  Blue  Mouse,  United  Artists  (former- 
ly Liberty)  etc.,  in  Seattle.  In  Portland, 
the  openings  have  included  the  Venetian, 
Hollywood,  Broadway,  Pantages,  Moreland, 
New  Hippodrome,  Alameda,  Bagdad,  Rosaria, 
Roseway,  Oregon,  Egyptian,  and  others. 
Several  houses,  too,  have  been  entirely  re- 
modeled. 

"Yet  to  come  in  Portland  is  the  Famous 
Players-Lasky  house,  the  Universal-Multno- 
mah's  Lincoln,  a  Universal  house  to  replace 
the  Columbia,  the  Sax  house  on  Foster  Road. 
In  Seattle,  a  house  to  replace  the  Columbia, 
the  7th  &  Olive  theater  said  to  be  a  William 
Fox  property,  the  Famous  Players-Lasky  the- 
ater, the  new  Orpheum  and  the  Elk's  the- 
ater in  Ballard, 

"It  has  been  said  many  times  by  those 
who  should  know  whereof  they  speak,  that 
either  Portland  or  Seattle  can  be  made  to 
produce  a  considerable  increase  in  theater 
patronage,  by  the  same  type  and  quality 
theaters,  exploitation,  program  of  attractions 
and    presentations,    etc.,    as    other    cities." 


And  That's  That 


B 


_      By  PHIL  U.   DALY     ,^_ 

IRTHDAY  banquets  to  Carl 
Laemmle,  similar  to  that  given  on 
the  coast  recently,  should  be  an  an- 
nual affair,  W.  J.  King  wired  Rupert 
Hughes  in  extending  congratulations 
on  the  Universal  chief's  sixtieth 
birthday,  a  suggestion  accepted  with 
thanks  by  Hughes. 

"Forty  for  Fox"  might  well  be  a 
catchline  after  J.  G.  Blystone's  name 
on  "Ankles  Preferred"  billing.  The 
veteran  director  has  wielded  a  foxy 
megaphone  on  two  score  pictures  for 
the  company. 


When  Ned  Marin  christened  his 
recently-arrived  heir,  John  Marin, 
Johnny  Hines  lost  no  time  having  a 
placque  made  which  admits  the  in- 
fant to  the  Society  of  Famous  Johns, 
along  with  John  Bull,  John  Barley- 
corn, John  Doe  et  cet. 


Hackensack  House  Closed 

Hackensack,  N.  J. — Stanley-Fabian 
has  closed  the  Eureka  except  on  Sat- 
urdays and  holidays.  The  firm  also 
has  the  Oritani  and  Lyric  here.  Sun- 
day  shows  are   prohibited  here. 


Air  Mail  Rate  Cut 

Washington  Bureau   of   THE  FILM 
DAILY 

Washington — Letters  weigh- 
ing one-half  ounce  or  less  now 
may  be  sent  across  the  con- 
tinent by  air  mail  for  ten  cents 
instead  of  24.  A  new  20-cent 
air  mail  stamp  has  been  issued 
for  letters  weighing  more  than 
one-half  ounce  but  not  over  an 
ounce.  The  rate  has  been  eight 
cents  per  one-half  ounce  for 
each  of  the  three  zones. 


Theodore  Kosloff  is  holding  down 
three  jobs.  In  addition  to  playing 
in  De  Mille  pictures,  he  owns  and 
manages  an  art  studio  and  conducts 
a  school  of  Russian  ballet  dancing. 

It's  pretty  soft  for  Joseph  Schild- 
kraut  to  be  cast  in  a  screen  role  in 
which  he  appeared  for  several  years 
in  legit.  The  picture's  "The  Heart 
Thief"  from  the  play,'  "The  High- 
wayman." 


At  the  De  Mille  studio  Paul  Sloane 
is  called  the  "international  director" 
for  the  very  reasonable  reason  that 
he  has  made  pictures  with  scenes 
laid  in  practically  every  major 
"country"  in  the  world. 


According  to  the  radio  account  of 
the  Mc-Tigue-Berlenbach  fight,  Mc- 
Tigue  hit  "Burley"  with  everything 
but  the   1927  FILM   YEAR  BOOK. 


$10,000,000  for  20 
New  London  Houses 

(Continued  from  Page   1) 
the    theaters    will    be    controlled    by 
Americans,    others    by   Americans    in 
association     with     English     interests, 
and    others    by    Englishmen    alone. 


Theaters  of  De  Luxe 
Type  London  Need 

New  theaters  of  the  de  luxe  type 
are  needed  in  London  which  is  years 
behind  the  United  States  in  theater 
development.  This  may  be  attributed 
to  the  war,  when  building  activity 
was  at  a  standstill  throughout  Eng- 
land. At  present  there  is  a  report 
current  in  London  that  Fox  is  dick- 
ering for  the  Capitol. 


Solomon   on    Own 

Edward  Solomon,  formerly  with 
Artclass,  is  on  his  own  as  an  inde- 
pendent producer  and  distributor.  He 
has  already  sold  some  territory  on 
"The  Girl  in  the  Rain"  starring 
David  Butler,  produced  by  Carloma 
Pictures.  Kerman  Bros,  have  se- 
cured Greater  New  York  and  North- 
ern New  Jersey  and  Ritz  exchange 
has    secured   the    Connecticut. 


Ik 


r. 


^ 


M 


\\ 


Members  /  Motion  Picture  Producers  **d  Distributors  of  America  Inc.~-W1H  Hay6  Jhsidmt 


1 


COLLEE 
in        I    W    1 

N 

N 

MOOR 

K     L     E     T     O     E 

E 

s 

K 

i  n 

E   N 

T  H  I 

M  A  y  N 

OVERLAND 

A  B   D 

S  T  ACE 

convoy      with 

DOROTHY  MACKAILL,  LOWELL  SHERMAN 


LEON        EURO 

in     THE     LUNATIC     AT     LAD 

with  DOROTHY   NACKAII 


CORINNE      GRIFF  IT 


in     THE      LAOr     I 


E  R  H  I  II 


The  boy  dares  to  challenge  the  old  DeviUDog 


METRO  -GOLDWYN- MAYER  writes  another 
glorious  chapter  into  Broadway  $2  Road-Show 
History!  "TELL  IT  TO  THE  MARINES'Weeps  into  fame 
amidst  the  cheers  of  a  public  that  welcomes  one  of  the 
grandest  attractions  of  all  time  at  the  Embassy  Theatre, 
New  York.  A  showman's  show  to  pack  theatres.  LON 
CHANEY  in  a  role  that  will  amaze  the  public.  Seldom 
an  attraction  so  eagerly  sought  by  exhibitors.  Get  it 
and  you  get  the  Prize  of  the  Year. 

PRODUCED  WITH  CO-OPERATION  AND  ENDORSEMENT 
OF  THE  U.  S.  MARINE  CORPS  BY 


DETROIT! 

S.  R.  O.  at  the  Madison 
Theatre  in  its  third  week 

NEW  BEDFORD,  MASS. 

Police  Reserves  at  the  State  Theatre 


A  smile  from  her 
soothed  his  battle' 
scarred  heart 


The  heroic  s 


tand  agai«st 


Tell  it  to  the  Marines  J 


\ 


THE  B 

IN  AMERICA 


& 


at  your  disposal  through 
M-G-M's  great  Marine  tie-up  I 


THOUSANDS  of  Marine 
Recruiting  Boards  are 
carrying  the  striking,  special- 
ly prepared  lithographs  that 
are  part  of  M-Q-M's  mam- 
moth promotion  campaign. 
A  Big  Attraction  backed  by 
Million'Dollar  Showman- 
ship! 


WE  are  putting  it 

ON  the  map ! 

"TELL  It  To  The  Marines"  blankets  America. 

STUNTS!  Signs!  Parades!  Promotion! 

WHAT  a  showman  delight  it  is ! 

AND  remember  this: 

BEHIND  the  ballyhoo  and  shouting 

IS  a  picture  they'll  cheer ! 

LAUGHS!  Thrills!  Spectacle! 

LON  Chaney's  biggest .  ♦ . 

A  gigantic  show. 

GO  and  get  it ! 

LON  CHANEY 

Tell  It  To  The  Marines 

Yftxo^oldwyn-^sfti 


GREAT  MOMENTS ! 

The  Sergeant  foils  a  desertion 

The  pretty  nurse  kidnapped ! 

The  prize-fight  at  sea 

• 

The  native  Nautch  Dancer 

starts  trouble 

• 

The  Fleet  in  action  I 

9 

Bandits  attach  an  American  colony 

• 

Soldiers  of  the  sea  to  the  rescue 

9 
The  battle  of  Hangchoiv  Bridge 


ND  ATHOUSAND  OTHER  THRILLS! 


Now  it's  "THE  MIRACLE  -  the  bififiest 
"2et"  in  twenty  years  -  First  National 
buys  it -the  ace  attraction  of  all  a£es 
-Broadway  sensation  at  $10  top- 
First  National  will  spend  millions  to  | 
make  it  the  biggest  show  of  the  age  I 
-  pageant  -  splendor  -  magnificence  -  I 
and  underneath  it  all  the  heartbeat  of  I 
humanity -never  such  a  vehicle -and  j 
never  again  in  history  the  kind  of^ 
production  First  National  will  make  it  - 

don  t  wait  £» 

_  t .     miracles 

K  ^#%  ive  MAKE  »em 


*^*    to  c 


national 
Picture* 


CHARLIE   HURRAY   and 
CHESTER   CONKLIN   in 

cFADDENS'S    FLATS 


YeS  Sir -the  BIG  things 
always  belong  to  First  National 
-look  at  these  and  you'll 
know  why  it's      >     >     >     > 

FIRST  NATIONAL 
FIRST/ 


The  MASKED  WOMAN  with 

ANNA  Q.  NILS50N,    HOLBROOK  BLINN 
and  CHARLIE  HURRAY 


ARBT     LANGDON 

in  LONG  PANTS 


THE     PERFECT     SAP 

With  BEN  LYON    #    PAULINE  STARKE 


Thursday,  February  3,  1927 


ILLINOIS 
Changes   in   Ownership 

Atwood,  111:  Globe,  sold  to  Lena  Albers 
by    Howard    Brown. 

Desota,  111:  Gem,  sold  to  James  Montgom- 
ery   by    Mrs.    Anna    Friedhne. 

Eldorado,  III:  Grand,  sold  to  Wm.  Maloney 
by    D.    O.    l.anham. 

Quincy.  Ill:  Family,  sold  to  Mrs.  M.  J.  Voll- 
nier  by   A.    H.    Harry. 

Raymond,  111:  Community,  sold  to  Farmers 
Theatrical    Co.,   by   A.    K.   McNeal. 

Worden,  111:  sold  to  Mr.  Lannae  by  Frances 
Peart. 

Closings 

Carlinville,    111:    Marvel    (.burned). 
Griggsville,    111:    Star    (closed    temporarily). 
Koodhouse,    111:    Dreamland    (burned). 
St.   Elmo,   111:    (forced  to  give  up  lease). 

Openings 

Fast  St.  Louis,  111;  Columbia,  Sierstine  & 
Koplowitz;    New   National,   Dewey   M.    Gray. 

MAINE 

Changes  in   Ownership 

Camden,  Me:  Comique,  sold  to  Graphic  The- 
ater  Circuit  by   F.  Hanson. 

Jonesport,  Me:  Opera  House,  sold  to  F.  B 
McKeown   by    E.    Sawyer. 

Springvale.     Me :     Colonial,     sold     to     E.     M 
Loew   by    L.    Richmond. 
I 

MASSACHUSETTS 
Changes  in   Ownership 

Franklin,    sold   to   P.    K. 

Dorchester,    Mass :    Franklin   Park,   sold   to   J 

Lourie    (New    England    Theater    Operating 

Co.),   by   Universal    Film    Co. 
Fitchburg,    Mass :    Universal,    sold    to    E.    M 

Loew   by    Famous   Players   Lasky    Corp. 
Pittsfield,    Mass:    Spa,    sold    to    R.    Stache    by 

James    Carechedi. 


Trumanburg,  X.  V:  Park,  sold  to  J.  Troy  by 
\V.    H.   Hebbard. 

New    Theaters 

Buffalo,  N.  Y  :  Riverside,  Schine  Enterprises, 
Inc.  Owners;  Shea's  Kensington,  Mike 
Shea,    Owner. 

N.  Tonawanda,  N.  Y:  Rivera,  Sharondale 
Corp. 


NEW  HAMPSHIRE 
Changes  in   Ownership 

Milton  Mills,    N.    H.;   Miltonia,  sold  to  H. 

Townsend    by    L.    Richmond. 
Pittsfield,    N.    H.:     Liberty,    sold    to    A. 

Sanborn   by    W.    Young. 


o 


Exhibitors 
Daily  Reminder 


NEW  JERSEY 
Changes  in   Ownership 

Vineland,     N.    J:     Globe    and    Grand,    sold    to 
Rovner    &    Handle    by    Milton    Rogasner. 

Closings 

Belleville,    N.    J.:    Alpha. 
Clinton,    N.  J. :    Strand. 
Cranford,    N.    J.:    Cranford. 
Elizabeth,    N.    J.:    Lyric;    Victory. 
Englewood,    N.    J.:    Plaza. 
Irvington,    N.   J.  :    City. 
Jersey   City,   N.  J.  :    Lyric. 
Lake   Hopatcong,   N.  J. :   Alamac   Hotel. 
Newark,  N.   J.:   Clinton  Square;   New  Amster- 

Openings 

Woodcliffe,    N.   J.:    Broadway,  Joe   Scoen. 

NORTH  DAKOTA 
Changes  in   Ownership 

Buffalo,   N.   D:   Pershing,  sold  to  Amer.   Leg- 


MISSOURI 
Changes  in   Ownership 

Fornfelt,    Mo :    Midway,   sold   to    VV.    E.    Lud 

wig  by   J.   H.    Bollinger. 
Gait,   Mo :   Royal,   sold   to  Rachel   Bingham  bj 

Dowden  &  Rusk. 
Kansas    City,    Mo :    Brooklyn,    sold    to    T.    B 

Rowell   by   A.    C.    Elliott. 
Kingston,    Mo :    Majestic,   sold   to   F.    E.    Wor 

den  by   F.   R.  Reynolds. 
Kansas    City,    Mo :    Mayfield,    sold    to    P.    G 

Vaughan   by    George   Costa;    National,   sold 

to    E.    W.    Smokewood    by    G.    J.    Siebeus-, 

Queens,    sold    to    Pappas    &    Panos    by    B. 

Cook ;    Searchlight,   sold  to   Harris   &   Burns 

by  Mr.  Linwood  ;  Tenth  Street,  sold  to  Ed. 

Burgan   by   Grubbel    Bros. 
Knobnoster,    Mo :    City    Hall,    sold    to    E.    D. 

Guthrie    by    S.    W.    Wenger. 
Maywood,    Mo :    Elms,    sold   to   E.    Rolsky   bj 

E.   V.    Buchanan. 
Polo,    Mo :    Rex,   sold  to   Hawks   &   Arnote  by 

J.   R.   Caulk. 
Ridgway.    Mo:    Rex,    sold    to    O.    W.    Maple 

by    R.    M.    Funk. 
Springfield,    Mo:    Grand,    sold   to    S.    E     Wil- 

hoit   by    W.    W.    Smith. 
St.    Louis,   Mo :    Embassy,   sold   to   H.    M.    E. 

Pasmezogleur  by  Laventhal  Theaters,   Inc. ; 

Lange    Family,    sold   to    Carl    G.    Kublo   by 
G.    Lange. 
Stockton,     Mo :     Stockton,     sold    to    Hurt    & 

Nafers  by  F.  A.   Brown. 

Closings 

Aux   Vasse,    Mo:    Lyric    (burned). 

Frankenstine,   Mo :    St.   Mary's. 

New    Hampton,    Mo :    Opera    House,    W.    ( 

Clabough. 
Sheridan,    Mo :    Royal,    C.    A.    Seckman. 
Utica,    Mo:    Lee's   Hall,    B.    B.    Dowell. 
Wheeling,  Mo  :  Wonderland,  Allen   C.   Glore 

Openings 

Eureka,  Mo:  Eureka,  J.  C.  Antons. 


ion  by   W.   T.   McCarthy. 
Cathay.    N.    D:    Movie,    sold    to    R.    H.    Mc- 

Kechnie  by  H.   C.   Duntley. 
Leonard,    N.    D:    Grand,    sold    to    School    by 

W.    T.    McCarthy. 
Rogers,   N.   D. :   Movie,  sold  to  Ray  Eagle  by 

E.    R.    Breiholz. 
Ross,   N.   D:   Opera  House,  sold  to   Ed  Texel 

by   G.   M.    Stone. 

Closings 

Brinsmade,    N.    D :    Opera   House. 

Carson,    N.    D :    Orpheum. 

Center,    N.    D :    Legion. 

Christine,    N.    D:    Grand. 

Clementsville,    N.    D:    Community. 

Crary,    N.    D:    Opera   House. 

Dodge,    N.    D:    Dodge. 

Elliott.    N.    D:    Movie. 

Garrison,   N.   D :  Alhambra. 

Geneseo,    N.    D:    Movie. 

Gilby,   N.   D:  Jones. 

Golden   Valley,   N.   D :   Opera  House 
Goodrich.   N.    D:    Movie. 

Holloday.    N.    D :    Community. 
Juanita,    N.    D :    Palace. 
Kathryn,    N.    D:    Ideal 
Lansford,    N.    D:    Grand. 
Mapleton,   N.   D:    Opera  House. 
Marion,   N.    D :   Woodman   Hall. 
Milton,  N.   D:    Star. 
Newherg,    N.    D :    Movie. 
Orrin,    N.    D :    Movie. 
Osnabrock,    N.    D:     Rex. 
Sharon,    N.    D:    Movie. 
Steele.   N.   D:   Ideal. 
Underwood,    N.    D:    Star. 
Van  Hook,   N.   D:   Idekist. 
Warner,    N.    D :    Warner. 
Zap,    N.    D:    Zap. 


Soap  is 

cheap. 

Paint 

costs 

little. 

Keep 

your 

lobby, 

auditorium 

and 

front 

spick    and 

span. 

Thursday,  Feb.  3,  1927 


NEW   YORK 
Changes  in   Ownership 

Buffalo.  N.  Y  :  Crescent,  sold  to  Billy  McClain 

by  Buffalo   Crescent   Theater   Corp. 
Cattaraugus,    N.    Y:    Palace,    sold    to    Phode. 

Rathjen   &  Wallace  by   D.   B.    Cunningham. 
Eastwood,     N.     Y:     Melvia,     sold    to    Edward 

P.    Dunn   by   M.    Klinan. 
Niagara   Falls,   N.   Y :   Capitol,  sold  to  Harris 

Lumberg  by  James   Cardina;   Falls,   sold   to 

Falls   Theater    Corp.   by    Sam   Trapasso. 
Pittsford,   N.   Y:   Crescent,  sold  to  John   Gie- 

ger  by   R.   E.   Atwell. 
Syracuse.     N.     Y:     Regent,     sold     to     Kalett 

Amusement   Co.  by  Harry  Gilbert. 


NORTH  CAROLINA 
Changes  in   Ownership 

Franklinton,  N.  C:  Globe,  sold  to  J.  I. 
Mitchell   by    Mitchell    &   Brown. 

Henrietta,  N.  C:  Henrietta,  sold  to  B.  H. 
Moss  by   Webb   &  Weathers. 

Marshall,  N.  C:  Pastime,  sold  to  M.  E.  Ram- 
sey by  J.  O.  Henderson. 

Marshville,  N.  C:  New,  sold  to  J.  L.  Ban- 
corn  by   Brown   &   Smith. 

Selma.  N.  C:  Whiteway,  sold  to  H.  P.  How- 
ell by   Dr.   C.   P.   Harper. 

Closings 

Hendersonville,   N.   C:   Star,  Joe  Dallas. 
Hickory,    N.    C:    Star,    S.   E.    Brown. 
Lumberton,   N.   C :   Palace,   W.   E  Dunham. 
Kernersville,    N.    C:    Nymph,    Jack    Watkin. 

New  Theaters 

Kelford,   N.    C:    H.   Robertson. 
Waynesville.   N.   C :  T.   O.   Henderson 


Coshocton,      O :      Cinderella,      sold      to      John 

Kolus   by    M.    Hosfelt. 
Defiance,    O :    Elite,    sold    to    Joseph    Rex    by 

J.    McLeod. 
Defiance,   O  :    Rivoli,  sold  to   Nat   Charnas  by 

Charnas    &    Fishman. 
Mt.   Victory.   O:   Strand,   sold   to   R.   W.   Ma- 

brey   by   Floyd   Huey. 
New     Paris,     O:     Franklin,     sold     to     F.     J. 

Coblentz  by  G.  M.  Devis. 
Pemberville.    O :    Star,    sold    to    W.   J.   Jacobs 

by   H.   Ward. 
Pleasantville,   O  :    Temple,    sold    to    Murphy    & 
Henderson  by   Curtis   &   Martin. 

Closing 

Baltimore,    O  :    Victoria. 
Cleveland,   O:   Virginia,    M.    B.    Horowit*. 
Coldwater,    O :    Rex. 
Logan,   O  :   Ruble. 
Mariemont,    O  :    Community. 
New   Matamoras,   O :   Palace   (closed   Wednes- 
days). 
New   Paris,    O:    Franklin    (closed   Tuesdays). 
Osborn,    O :    Bath   High   School. 
Sharonville,    O  :    Sharon. 
W.    Liberty,    O :    Strand. 


OHIO 
Changes  in   Ownership 

Ada,  O:   Odeon,  W.   R.   Rhoods. 

Cleveland,  O :  Castle,  sold  to  Edyth  Jenkins 
by  K.  E.  Bradley;  Miles,  sold  to  Harwood 
&  Alexander  by  Paul  Gusdanovic;  Shaw 
&  Hayden,  sold  to  Silverman  Bros.  &  M. 
Fine   by    M.    B.    Horowitz. 

Columbus,  O  :  Capitol,  sold  to  F.  C.  Shugert 
by   Benjamin   &   Lipman. 


OKLAHOMA 
Changes  in  Ownership 

Bennington,    Okla :    Liberty,    sold    to    Charles 

Brent   by   Mrs.    C.   H.   White. 
Clinton,    Okla:    Royal.    Rialto,    sold    to    J.    A. 

Mason    by    O.    G.    Welch. 
Collinsville,     Okla :     Grand,     sold     to     D.     A. 

White  by    L.    H.    Luckett. 
Holdenville,    Okla:    Rex,   sold   to    H.    E.    Mc- 

Conville  by  W.  >0.   Perkins. 
Hoyt,   Okla:   Hoyt,  sold  to  O.   D.  Hamlin  by 

O.    B.    Wickersham. 
Jenks,     Okla :     Majestic,    sold    to    W.    Harry 

Martin    by    W.    E.    Seago. 
Jennings,    Okla:    Crystal,    sold   to    H.    Spencer 

by   L.   C.    Ford. 
Shidler,   Okla:   Senate,  sold  to  George  C.  Hill 

by  Cole-Fraley-Ashby. 

Closings 

Blanchard,    Okla:    Jewel. 

Caddo,    Okla :    Royal. 

Cushing,   Okla:   Columbia. 

Cyril,   Okla :   Dome. 

Gore,    Okla :    Joy. 

Indianola,    Okla:    Webb    (closed   Tuesdays). 

Krebbs,  Okla :  Dreamland  (closed  Wednes- 
days). 

McCurtain,   Okla:   Empress. 

Tecumseh,   Okla  :    Majestic. 

Terrall,    Okla:    Pastine    (closed    Thursdays). 

Tishomingo,   Okla:   Liberty. 

Tuttle,  Okla:  Opera  House  (closed  Thurs- 
days) 

Openings 

Tennings,    Okla:    Empress,    L.    C.    Ford. 

W.  Tulsa,   Okla:    Campbell,   L.   M.   Campbell. 


F.    Naylor    by    Dan    Neagley. 
Farrell,    Pa:    Colonial,    sold   to   Mr.    Pegodoite 

by   Leslie   Estate. 
Gettysburg.      Pa:     Majestic,     sold     to     J.     G. 

Higgins    by    jay    Emanuel. 
Grantsville,    Pa:    Grantsville,    sold   to    C.    Mol- 

lahan    by   A.    C.    Mollahan. 
Hazelton,     Pa:     Liberty,     sold     to     Comerford 

Amuse.    Co.    by    Wm.    Elliott. 
McVeytoun,    Pa:    McVeytoun,   sold    to    Frank 

Machamer  by  Klingler. 
Marcus  Hook,   Pa:   Globe,  sold  to  East  Coast 

Theater  by   D.    MacKnight. 
Meyersdale,    Pa:    Main,    sold    to    M.    Lorenitz 

by    Mr.   Jobes. 
Oxford,    Pa :    Oxford,    sold    to    D.    R.    Founce 

by    Harry    A.    Goren. 
Pittsburg,   Pa :   Lawrence,   sold   to   Neagley   & 

Brown  by  M.   Paulin ;   Midway,  sold  to  Mr. 

Holmes  by  J.   Hodjuk. 
Ranshau,   Pa:    Melba  or   Brody,   sold  to   Walsh 

&    McFadden   by    Stephen   Konetski. 
Wilkes-Barre.    Pa:    Palace,    sold    to    Fred    F. 

Wood   by   Stanley   Podsiadlik. 
Williamsport,    Pa :    Grand,    sold    to    Keystone 

Theater  Co.,   by  F.  A.    Keeney. 
Williamsport,    Pa:     Grand,    sold    to    Keystone 

Theater  Co.  by  F.  A.   Keeney. 

New  Theaters 

Mahonington,    Pa :    Crescent.   M.    Caplan. 

Closings 

Bentleyville,    Pa :    Liberty,    Mr.    Lewlyn. 

California.    Pa :    Grand,    F.    D.    Morrow. 

Donora,    Pa :    Star,   Tom   Cowan. 

Garrett,   Pa:    Garrett,  R.   C.   Fogel. 

Girard,     Pa:     Denham.     Denham     Amusement 

Co. 
Grindstone,    Pa:    Grindstone,   J.    Basito. 
McConnellsburg,    Pa :    Fulton. 
Mt.    Morris,    Pa :    Almeda. 
Morrisdale,    Pa  :    Star  : 
North    Bend,    Pa:    Community. 
St.   Petersburg,    Pa:    Simplex. 
Seminole,     Pa :     Seminole,    C.    Cerutti. 
Sharon,   Pa :   Grand.    S.   Friedman. 
Shingleliouse,    Pa:    Star. 
Washington,    Pa :    Bijou. 
Westland,   Pa:   Family.  J.   O.    Bolner. 

RHODE  ISLAND 
Changes  in  Ownership 

Graniteville,    R.    I :    Fireman's    Hall,    sold    to 
M.   Fox  by   L.  Auclair. 


SOUTH  CAROLINA 
Changes  in  Ownership 

Greenville,  S.  C :  Broadway,  sold  to  Curdts 
&   Wilson  by   S.    L.    McBee. 

Inman,  S.  C :  Amuzu,  sold  to  E.  C.  Daven- 
port  by  J.    G.    Waters. 

Landrum,  S.  C :  Blue  Ridge,  sold  to  E.  C. 
Davenport  by  J.   G.   Waters. 

Spartanburg,  S.  C:  Omar,  sold  to  F.  E. 
Manly  by  W.  E.   Fields. 

Springfield,  S.  C:  New,  sold  to  G.  T.  Lundy 
by   B.   E.   Cooper. 

Sumter.  S.  C :  Garden,  sold  to  Mrs  Ruth 
Walker   by   H.    S.   Walker. 

Closings 

Beaufort,   S.  C:   Community,   B.   E.  Delreville. 
Lanes,   S.   C:    High   School,   T.    C.    Boggett. 
North,    S.    C:    Rex. 
St.  George,  S.  C:  Park,  D.  L.  Duke. 


PENNSYLVANIA 
Changes  in  Ownership 

Allentown,     Pa:     Franklin,    sold    to    S.    Wali- 
gorski  &  L.   Magners  by  A.   C.   Werner. 

Barnesboro,   Pa:   Palace,   sold  to  Mr.   Blatt  by 
Mr.    Smith. 

Bristol,    Pa :    Colonial,    sold    to    N.    Mari    by 
A.   Broun. 
I  Columbia,    Pa :    Opera    House,    sold   to   Harry 


SOUTH  DAKOTA 
Changes  in  Ownership 

Alexandria,   S.   D :   Alexandria,   sold  to  F.  W. 

Kutil   by   John    Basche. 
Hosmer,    S.    D :    Movie,  sold  to   R.   W.   Hines 

by   Julius  Ulmer. 
Presho,     S.     D:     Lyric     and     Movie     sold    to 

Blunke   &    Halmgrinson   by  J.   J.    Keaton. 
Roscoe,    S.    D :    Movie,   sold   to   R.   W.   Hines 

by   Julius   Ulman. 

Closings 

Albee,    S.    D:    Hall. 
Ashton,  S.  D :  Nujoy. 
Avon,    S.    D:    Star. 
Baker,    S.    D :    Acme. 
Castlewood,   S.  D :   Orpheum. 
Chancellor,   S.   D :   Movie. 
Chandler,    S.    D :    Community. 
Clark,   S.   D:    Idle  Hour. 
Clayton,   S.    D :    Movie. 
Colman,   S.   D :   Rainbow. 
Columbia,    S.    D :    Legion. 
Dell   Rapids,   S.   D:   Isis. 
Egan,   S.   D :   Egan. 
Erwin.    S.    D :    Movie. 
Garden   City,   S.  D :   Opera  House. 
Gayville,  S.   D :   Legion. 
Geddes,   S.   D :   Temple. 
Harrisburg,  S.  D:   Paramount. 
Hartford,   S.   D:   Palace. 
Hetland,    S.   D:    Bijou. 
Hosmer,   S.   D :   Movie. 
Kadoka.   S.    D :    Scenic. 
Loraine,   S.   D :   Strand. 
Newark.   S.  D :   Newark 

(Continued    on    Page    11) 


12/  (Thursday,  February  3,  1927 


iti 
C. 


DAILY 


ii 


The  Theater  Field 


{Continued  from    Page    6) 

Pearl  Creek,   S  D:   Movie. 
■J.  ^avinia.   S.   D:   Movie. 

Timber   Lake,   S.   D  :  Orpheum. 
,i  Utica.    S.    D :    Royal. 

Vivian,    S.    D:    Legion. 

Volin,    S.    D :    Opera   House. 

Wanbay.    S.    D :    Orpheum. 
(  White  River,  S.  D:  Gem. 

Zell,   S.   D:    Community. 


TENNESSEE 
Changes  in  Ownership 

S    Binghamton,    Tenn :    Liberty,    sold    to    E.    L. 
Hunt  by  P.   E.    Breece. 
Memphis,  Tenn  :  Desoto,  sold  to  L.  S.  Goolsby 
by   Mr.   Shapiro. 

Closings 

Coal  Creek,  Tenn :  Grand. 
Jackson,   Tenn:    Gem. 

TEXAS 
Changes  in  Ownership 

Corpus  Christi,  Tex :  Leopard,  sold  to  Robb 
&   Rowley. 

Crowell,  Tex:   Rialto. 

Estelline,  Tex:   Pastime,  sold  to  J.  H.  Farley. 

Gladewater,  Tex:  Happy  Hour,  sold  to  A.  G. 
Kay. 

Haskell,  Tex:  Texas,  Theater  Co. 

Lancaster.  Tex:  Grand,  sold  to  A.  C.  Janu- 
ary. 

Mt.  Pleasant,  Tex:  Dixie,  sold  to  J.  T. 
Ramoge. 

San  Juan,  Tex:  San  Juan,  sold  to  X.  L. 
Gerlitz. 

Closings 

Belton,  Tex :   Beltonian. 

Boyd.  Tex :    Palace. 

Coahoma,  Tex :   Coahoma. 

Crossett,   Tex :   Dewolfe's  Tent   Show. 

Eloa,  Tex:   Eloa. 

Goldthwaite,     Tex:     Dixie     (closed     Monday, 

Tuesday   and   Wednesday). 
Muleshoe,    Tex :    Brooks. 
Mullen.   Tex:    Dixie,   A.   E.    Bean. 
O'Donnell,  Tex:   State. 
Rockport,    Tex :    Community. 
Winchester,    Tex :    Fatties    (closed    until    Fall, 

1927). 

Theaters   Under   Construction 

Brady,   Tex:   H.   F.   Taylor,  building. 

Brody,  Tex :  House  (leased  to  W.  W.  Jack- 
son). 

Dallas,  Tex :  House  (under  construction  by 
Trinity   Heights   Realty    Co.). 

Sherman,  Tex :    C.   N.  Jenkins,  building. 

Uvalde,   Tex :    J.    H.    Hunter,    building. 


UTAH 
Changes  in  Ownership 

Clear  Creek,  Utah:   C.   C.   Opera  House,  sold 

to  A.   C.   Hansen  by  Wm.   Littlejohn. 
Descret,      Utah:      Broadway,      Thys      Winkel 

(given   up   lease). 
Hinckley,    Utah:    Star,    Thys    Winkel    (given 

up  lease). 
Price,    Utah :    Lyric,    sold    to    Mr.    and    Mrs. 

Wm.    Littlejohn    by    N.    Salevurakis. 
Price,  Utah  :  Star,  sold  to  Mr.  and  Mrs.  Wm. 

Littlejohn  by   Georgides   Bros.    &  N.    Zakis. 
Ruth,    Nev:    Ruth,   sold  to  J.   V.   Murphy   by 

Mrs.    C.   M.   Anderson. 
Salt    Lake    City.    Utah :    Photoplay,    sold    to 

H.  E.  Clissold  by  Hy  Olsen. 
Su^ar    House,    Utah:    Forum,    sold    to    Judge 

Silas  Brown,  by  Hy  Olsen. 


VIRGINIA 
Changes  in  Ownership 

Galax,  Va:   Brownie,  sold  to  Mr.  Poynton  by 
Mr.  M.   R.   Crabill. 

Closings 

Norfolk,    Va:    Columbia,    C.    G.    Nutter    (tem- 
porary). 
Wilder,    Va:    Wilder. 

WEST  VIRGINIA 
Changes  in  Ownership 

Clay,  W.  Va:   Clay. 

Dunbar,  W.  Va:    Princess,  sold  to  Zain  Bros. 

by  Mr.   Sines. 
Grantsville,  W.  Va:   Grantsville,  sold  to  Mol- 
lis, Burns,  Mollahan  &  Hathaway  by  R.  P. 

Mollahan. 
Hansford.W.  Va :  Princess. 
Hundred,   W.   Va:   White  Front,   sold   to   W. 

A.    Dye. 
Mill  Creek,  W.  Va :   Labelle. 
Taplin.    W.   Va :    Dixie,   sold   to    C.    Mollahan, 

by  A.   A.   Williams. 
Terra   Alta,    W.    Va :    Alpine,    sold   to    C.    A. 

Parson  by  J.   Domico. 
Terra    Alta,    W.    Va :    Alpine,    sold   to    C.    A. 

Parson. 
Thacker,    W.    Va:    Thacker. 


New  Theaters 


ALABAMA 

Birmingham — The  new  Empire,  Marvin 
Wise  circuit  house,  has  opened. 

Ensley — The  Wilhey  &  Kennedy  Theater 
Corp.  will  operate  a  new  house  to  be  built  at 
Avenue  E  and  Twentieth  St.,  to  cost  $100,000. 


ARKANSAS 

Hope — J.  P.  Brundidge  will  build  a  new 
house  on  the  site  of  the  old  Alice.  The  new 
theater,  costing  $150,000,  has  been  leased  to 
the    Saenger    Amusement    Co. 

North  Little  Rock — The  Arkansas  Amuse- 
ment Enterprises  will  build  a  $100,000  house 
this    summer,    seating    1,200. 


CALIFORNIA 

Fortuna — The  George  M.  Mann  circuit  has 
opened    the    State,    seating    350. 

San  Francisco — The  Samuel  H.  Levin 
Theaters  will  build  a  $200,000  house  at  29th 
Ave.  and  Taraval  St.,  in  the  Parkside  dis- 
trict. Plans  have  been  drawn  by  Reid 
Brothers,    architects. 

Santa  Maria — Construction  has  started  on 
the  new  theater  to  seat  1,400  which  R.  E. 
Derbin    is     sponsoring. 

Ventura — Charles  B.  Corcoran  will  erect 
a  $250,000  theater  to  be  opened  late  in  the 
summer. 


FLORIDA 

Bradenton — The  old  post  office  building 
will  be  remodeled  into  a  theater  by  F.  E 
Kimble.       It    will    seat    300. 

Gainesville— Col.  Robert  E.  Davis  and 
Paul  Sydney  of  St.  Petersburg  are  building 
a   $300,000  house   at   212    W.   University   Ave. 

Haines  City — The  Florida,  seating  1,000, 
has  opened  under  management  of  Haines  City 
Amusements. 

Venice — Work  is  progressing  rapidly  on 
the  theater  being  built  at  a  cost  of  $175,000, 
by   N.    P.   Estes  of  Orlando,   to  seat   1,500. 


GEORGIA 

Cedartown — The  Grand  will  be  opened 
about  Mar.  15  by  J.  H.  Wheeler  of  Mont- 
gomery,   Ala.,    owner    of    the    Capitol. 

Thomaston — AV.  C.  Stubbs  will  build  a 
$15,000    house    seating    500. 


ILLINOIS 

Carlinville — Reconstruction  of  the  Marvel, 
recently  destroyed  by  fire,  will  start  April  I, 
William  P.  Dunn,  local  contractor,  will  build. 
Frank    Paul    is   owner. 

Effingham — John  E.  Spaulding  of  Taylor- 
ville    plans    to    erect    a    $100,000    house. 

Rochelle — Plans  have  been  completed  by 
the  Rochelle  Theater  Corp.  for  a  theater  and 
store    building    to    cost    $80,000. 


IOWA 

Cedar  Rapids — A  group  of  local  business 
men  will  build  a  house  costing  $700,000  to 
be   leased   to   A.    H.    Blank    Enterprises. 

Waterloo- — A  new  theater  will  be  built  on 
the  site  of  the  Central,  recently  destroyed 
by     fire. 


by 


MARYLAND 

Baltimore — The      State,      being      built 
Frank    Durkee,    will   open    in    March. 

Dundalk — The  Ritz  Amuse  Co  has 
awarded  contracts  for  building  a  house  at 
North  Center,  near  Kingship  Road.  It  will 
seat    1.000.    and    cost    $75,000. 

Frederick — The  new  Tivoli,  Stanley-Cran 
dall  house,   has  opened. 

Pocomoke — Plans  are  under  way  for  a 
theater    to    seat    800. 


MICHIGAN 

Dearborn — Henry  S.  Koppin's  Calvin  at 
132  Michigan  avenue  has  opened. 

Detroit — Work  has  started  on  the  Green- 
field, at  Division  and  Grand  River  Aves. 
Andrew  Bzovi,  who  operates  a  house  at 
Ernrse.  is  the  owner.  The  seating  capacitv 
will   be  2,500. 


MISSOURI 

McKittrick— E.     W.     Blanton     is     preparing 
to  open   the   Blanton. 


NEBRASKA 

Holdrege — A     building    here     is     being     re- 
modeled into  a  theater  by  C.   C.   Porter. 


NEW  JERSEY 

Hridgeton — The  Stanley  Co.  will  soon 
break  ground  for  the  $1,000,000  theater  to 
be  built  at  East  Commerce  and  N.  Pearl  St. 
Plans  have  been  completed  by  Hoffman-Hen- 
on    Co.      The   seating   capacity   will   be   2,000. 

Hightstown — The  Hight  Amuse.  Co.  will 
open  its  new  house  Feb.  12.  It  will  cost 
$125,000  and   seat   1,000. 

Trenton — The  C.  B.  M.  Realty  Co.  plans 
to  erect  a  house  to  seat  3,000  on  N.  Warren 
St.  Milton  Hirshfeld  is  president  and  Charles 
C.    Hildinger,    vice-president    and    treasurer. 

Washington — A  theater  seating  1,000  has 
been  opened  by  John  T.  Howell,  owner  of 
the    Playhouse   at    Dover. 


NEW  YORK 

Kingston — Work  is  progressing  rapidly  on 
the  Broadway,  which  is  scheduled  to  open 
May     1 . 

Mineola — The  new  Westbury  is  progress- 
ing   rapidly. 

New  York — William  Salkin's  new  Eagle 
seating  1,350.  103rd  St.  and  Third  Ave.  will 
open    Feb.    20. 

Poland — J.    R.    McLoughlin    has    opened    the 
new    Community    Hall    as    a    picture    theater. 
Rochester — The    Tisner    Theater    Corp.    has 
opened    the    Madison,    300    Genesee    St. 

St.  George — The  Isle  Amusement  Co.  is 
building  a  theater.  This  company  also  owns 
the  Strand,  Great  Kills ;  Richmond  and  Lib- 
erty, Stapleton,  and  Ritz,  Port  Richmond, 
all     on     Staten     Island. 

Waverly — The  Capitol  has  opened,  operated 
by  the  Comerford  interests  and  the  Owego 
Amuse.    Co. 


NORTH   CAROLINA 

Mocksville — J.  A.  Daniel  is  completing  a 
theater    to    seat    350. 

Statesville — The  Playhouse  will  be  opened 
Feb.  1 9  by  the  Carolina  Theaters,  Inc.,  of 
Asheville. 


OHIO 

Cleveland — Plans  have  been  completed  by 
A.  F.  Janowitz,  architect,  for  a  theater  and 
business  building  at  E.  152nd  St.  and  Mac- 
aulay  Ave.  The  theater  has  been  leased  by 
the  Commodore  Theater  Co.  It  will  seat 
1,200. 

Contracts  have  been  awarded  for  the  Loew 
theater,  W.  117th  St.  and  Detroit  Ave,  It 
will    cost    $700,000    and    seat    2,200. 

Coshocton — The  Ritz  will  open  early  in 
February.  It  was  built  by  George  Jordan 
and    C      E.    Wheeland. 

Dayton — Jerrold  W.  Sindell  will  build  a 
theater  at  1704  W.  Third  St.,  as  part  of  a 
$100,000    project. 


OKLAHOMA 

Blackwell — O.  A.  Via  has  plans  under  way 
for  a  theater  to  cost  .$100,000  and  seat   1,600. 

Enid — 'The  Melba  is  being  torn  down  and 
will  be  replaced  with  a  modern  structure 
seating    790. 

Seminole— The  State  is  rapidly  nearing 
completion,  and  is  scheduled  to  open  about 
Feb.    15.      Seminole    Theater    Co.    is    owner. 

Tecumseh — Morris  Miller  of  Lindsay  is 
planning   to    open   a    new   house. 

Watonga — Chas.  Rock  is  erecting  a  thea- 
ter  to    replace   his   present   house. 


OREGON 

Portland — The  Bagdad  has  opened  at  E. 
37th  St.  and  Hawthorne  Ave.  Multnomah 
Theaters  Corp.,  Universal  subsidiary,  oper- 
ates   the    house. 


PENNSYLVANIA 

Greenville — The  Mercer  Square  has  opened. 
It  seats  over  1,000  and  is  under  manage- 
ment   of    Walter    J.    Silverberg. 


TEXAS 

Amarillo — Beeman,  Crudington  &  Penning- 
ton will  soon  award  contract  for  construction 
of   a    $40,000   house    seating    1,000. 

O'Donnell — Fred  Henderson  will  open  a 
new   theater   about   Feb.    15. 


UTAH 

Ogden — A  theater  of  Chinese  architecture 
will  be  built  by  the  D.  H.  Peery  estate  on 
27th  St.,  west  of  Washington  Ave.  Its  seat- 
ing capacity  will  be  1,000. 


Oklahoma  Steps  Out 

Oklahoma  City — During  1926  the 
Oklahoma  territory  showed  a  fine  ar- 
ray of  new  theaters  throughout  the 
state.  The  Film  Board  of  Trade  is 
authority  for  the  following  list: 

Anadarko — Moore.    Wade    Moore. 

Altus — New    Empire,    W.    Jones.  ' 

Atoka — Blue    Mouse,    Lee    Cooper. 

Chelsea — Nusho,   John    Ketchum. 

Chickasha — Chickasha,    Phil   Isley. 

Cordell — Folly,  G.   A.    Peterson. 

Cushing — Dunkin,    Hiram    Dunkin. 

Duncan— Ritz,    R.    F.    Wilbern. 

Davenport — Princess,    Troy    Coombs. 

Enid —  Enid,    B.    Isley. 

Earlsboro — Liberty,    H     Knappenberger. 

Freedom — Liberty,    H.    L.    Ritter. 

Guthrie — Guthrie,    C.    Barbee 

Henryetta — Blaine,    Chas      Blaine. 

Holiart — Rialto,     Ruth    Tolbert 

Kelleyville— Crystal,  J.   E.  Fishbaugh. 

Lawton — Rialto,    Massey    and    Brock. 

McAlester — Rex.    Phil    Isley. 

Marland — Bryant,    J.    Bryant. 

Stillwater — Aggie,    Griffith    Bros. 

Tishomingo — Liberty,     D.     Cordovan. 

Tulsa— Ritz,    Ralph    Talbot. 

Tonkawa — New   Empire,   Griffith    Bros. 

Waurika — Nusho,   Ed.   Crews. 

Woodward — Nusho,    Terry    Bros. 

Wewoka — Key,    A     B.    Momand. 

Sand  Springs — Liberty.  Murphree  &  Wall- 
mur. 

Seminole— Rex,  Griffith  Bros.;  Majestic, 
Mrs.    Ella    Bennett. 


Nellie  Revell  A.  M.  P.  A.  Guest 

Nellie  Revell  is  to  be  honor  guest 
at  today's  luncheon  of  the  A.  M.  P. 
A.  She  is  going  to  Hollywood  to 
write  syndicate  articles,  and  the 
meeting  is  to  wish  her  godspeed  and 
congratulate  her  on  her  restoration 
to  health.  Irvin  S.  Cobb  and  Major 
Edward  Bowes  will  be  among  the 
other  guests.  Victor  Shapiro  will  be 
master  of  ceremonies. 


Heads    Production  Unit 

Los  Angeles — Wid  Gunning  will  be 
production  manager  on  Babe  Ruth's 
initial  First  National  starring  vehicle, 
"Babe  Comes  Home,"  in  which  Anna 
Q.  Nilsson  will  have  the  leading 
feminine  role. 


VIRGINIA 

Fredericksburg — Pitts  Realty  Corp.  has 
purchased  a  site  for  a  theater  to  seat  1,200 
and    cost    $125,000. 


WASHINGTON 

Centralia — Twin  City  Theaters  plans  a 
theater    here. 

Vancouver — Mayor  J.  P.  Kiggins  is  erect- 
ing   a    house    to    seat    1,500. 


WEST  VIRGINIA 

Clarksburg — Jack  Mark  soon  will  open  his 
new   house  here  at   Pike   St.    and   Fourth. 

Grafton — The  McClaskey  M.  P.  Corp.  of 
New  York  will  build  a  theater  to  cost  $100,- 
000.      Work   will  start   in  the  Spring. 


WISCONSIN 

Cheyenne — The  Lincoln  will  open  about 
March     1. 

Manawa — A  store  building  here  will  be  re- 
modeled  into  a  theater  by  Frank  H.   Goetz. 

Medford — O.  G.  Blakeslee  is  planning  a 
house   to    seat    500,    his    second   here. 

Milwaukee — Charles  Pylet  is  erecting  the 
steel  structure  on  his  $100,000  Shorewood 
theater    being    built    in    Shorewood,    a    suburb. 

A  new  suburban  house  is  planned  in  the 
Layton     Park    district. 

Phelps — Chicago  business  men  are  plan- 
ning   to    erect    a    $40,000    theater. 

Platteville — A  new  house  to  replace  the 
Strand  recently  destroyed  by  fire  is  being 
built    by    Frank    Cook. 

Racine — Stephen  Dorece,  owner  of  the 
Star,  will  build  another  theater  with  stores 
and  office  building  at  a  cost  of  $100,000. 
Universal    is    building    here. 


ONTARIO    CANADA 

Weston — Weston  Theater  Co..  Ltd.,  will 
erect  a  theater  seating  1.000,  at  Bartonville 
Ave.  and  Weston  Road,  Mount  Dennis,  a 
suburb. 


# 

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The  Worlds  Qreatest  Motion  Picture  I 

Hailed  as  the  Best  Soldier  Story  Ever  Screened 
and  the  Funniest  Film  Ever  Made — Uproarious 
Comedy  Blended  with  the  Thrill  of  Battle— 
A  Great  Human  Interest  and  All  Appealing 
Love  Story  Against  a  Background  of  War. 

Unanimously  Praised  as  the  Screen's  Super  Success 


N.  Y.  WORLD 
"Terrifically 

Funny." 


N.  Y.  TIMES 
"Powerful 

Screen  Effort." 


N.  Y.  SUN 

"As  Thrilling  a  Show 
as  Any  on  Broadway." 


N.  Y.  AMERICAN 
"Among  the  big  pictures 
of  this  or  any  other  year." 


The  William  Fox  Masterpiece 


Now  Playing 
to  Capacity 
Business 

Sam  H.  Harris  Thea. 
NEW  YORK 

Garrick  Theatre 
CHICAGO 

Carthay  Circle  Thea. 
LOS  ANGELES 

Curran  Theatre 
SAN  FRANCISCO 

Majestic  Theatre 
BOSTON 

Shubert-bafayette 
DETROIT 


CHICAGO 
TRIBUNE 

"Best  of  Battle 
Films." 


Opening  Soon 

Poli's  Theatre 
WASHINGTON 

Auditorium  Theatre 
BALTIMORE 

Pitt  Theatre 
PITTSBURGH 

Broadway  Theatre 
DENVER 

And  Leading 

Legitimate  Theatres 

in  the  Larger  Cities 

of  America 


LOS  ANGELES 
TIMES 

"Nothing  to  Equal 
It  Anywhere." 


CHICAGO 
AMERICAN 
"One  of  the  best  pic- 
tures  of  this  or  any 
other  year." 


LOS  ANGELES 
EXAMINER 
"Smashing  Screen 
Triumph." 


Based  on  the  Celebrated  Play 
of  the  Same  Name 

Presented  Only  in  Legitimate  Theatres 
With  Spectacular  and  Stirring  Effects 

SYMPHONY  ORCHESTRA  ACCOMPANIMENT 
OF   THIRTY    PIECES 

Booking  through  Sam  S.  &  Lee  Shube~tt  Inc. 
225  West  44th  Street,  New  York  City 
OR 

William  Fox  Road  Show  Department 

H.  WAYNE  PIERSON,  Gen.  Mgr. 

824  Longacre  Building  New  York  City 

TeL  Bryant  1174 


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^NEWSPAPER 
>/FILMDOM 


ALL  THE  NEWS 
ALLTHE  TIME 


VOL.  XXXIX    No.  30 


Friday,  February  4,  1927 


Price  5  Cents 


Money 


THERE'S  money 
new  Barrymore 
and  a  lot  of  it. 


in  the 
picture 
'When  A 
Man  Loves"  gets  off  to  a  none 
too  rapid  start,  hut  ends  up  in 
real  melodramatic  fashion.  Bar 
rymore  smashes  his  way  through 
barriers — human  and  otherwise 
—and  carries  off  the  lovely  Dol- 
ores Costello  in  his  manly  arms 
And  it  is  in  that  way,  good 
folks,  that  your  average  picture 
fan— and  their  names  are  legion 
—like  their  motion  picture  fare 
to  end. 

The  Scrapping  Lover 

Barrymore  is  a  romantic  figure  on 
the  screen.  He  makes  one  ot  the 
finest  lovers  of  them  all.  The  women 
i-'clli---  more  '-',w  th">n  not  wi.l  tail 
in  love' with  that  classic  proiile  all 
over  again.  The  he-men  will  admire 
it  They  can't  help  but  do  so.  Ana 
don't  forget,  Miss  Costello  plays  a 
very  prominent  part  capably  in  the 
unfoldment  of  the  yarn.  She  s  a  de- 
light to  behold. 

The  story  is  one  of  France  with 
its  intrigues,  rogues  old  and  young, 
and  beautiful  women.  The  punch 
sequences  begin  when  Barrymore  de- 
fies the  king  and  fights  his  way 
through  to  his  lady  love's  side  even 
though  the  obstacles  seem  more 
than  any  one  human  could  possibly 
surmount.  John's  some  boy.  He 
throws  his  opponents  all  over  the 
place  with  remarkable  agility.  Even 
though  it  couldn't  be  done  in  real 
life,  it  carries  a  kick  and  definite  en- 
tertainment qualities.  That's  all  any 
exhibitor   wants   to  know. 

The  third  Vitaphone  bill  combines 

jazz  selections  with  the  operatic.  The 

former  are  the  better  of  the  two.     It 

nr  opinion  they  will  easily  prove 

the  more  popular. 

The  Roxy  Deal 

The  rumblings  of  three  weeks  were 
confirmed  yesterday.  Vitaphone  goes 
into  the  Roxy.  There's  a  real  feather 
in  the  Warner  cap.  The  one  the- 
ater which  is  the  topic  of  discussion 
on  everybody's  lips  determines  that 
this  device  which  has  given  the  en- 
tire scope  of  entertainment  in  pic- 
ture houses  a  potential  slant  of  mo- 
mentous import  has  a  definite  place 
in  its  operations. 

That  is  not  all.  The  Vitaphone 
development  has  not  reached  its 
zenith  by  any  manner  of  means. 
There  are  other  matters  of  prime 
importance  just  around  the  corner. 
Several  moves  are  on.  Keep  your 
ear  close  to  the  ground. 

KANN 


"UUK  KUOSliViiLT,"  the  life  story  of  our  "Rough  Riding"  Teddy, 
featuring  FRANK  HOPPER,  Frankie  Lee  and  Walter  Rogers,  directed 
by  Alf  Goulding.  Distributed  by '  Beverly  Productions.  All  communicai 
tions  Beverly  Hills,  California. — Advt. 


STANLEY  CHAIN  TO  ADD  "U"  NETS  $1 ,968,089 


20  BY  TWO  NEW  DEALS 


Philadelphia — Two  deals  now  near- 
ing  completion  will  add  20  theaters 
to  the  rapidly-expanding  Stanley 
chain.  The  company,  which  recently 
announced  a  $10,000,000  building  and 
acquisition  program  for  1927,  is  los- 
ing no  time  in  putting  into  effect  the 
(.Continued    on    Page    7) 


Pawtucket  Aroused 

Pawtucket,  R.  I. — Residents  of  this 
city  favor  Sunday  pictures,  denied 
them  by  action  of  the  Legislature  at 
its  last  session,  when  a  bill  legalizing 
Sunday  shows  in  every  other  city  of 
the  state  was  passed.    This  is  demon- 

(Continued    on    Page    7) 

Profit  $583,732 

Profit  of  $583,732  after  taxes,  but 
before  Federal  taxes,  is  reported  by 
M-G-M  for  the  12  weeks  ended  Nov. 
20,  1926,  comparing  with  $311,820  for 
the  same  period  in  1925.  This  is 
equivalent    to    $3.17    a    share    on    the 

(Continued    on    Page    7) 


Goulding  Here 

Edmund    Goulding,    M-G-M    direc- 
tor, arrived  yesterday  from  the  Coast. 
He  will  remain  in  New  York  several 
I  weeks. 


IN  '26  EOR  NEW  HIGH 


New  record  for  earnings  was  estab- 
lished by  Universal  Pictures  during 
the  fiscal  year  which  ended  Nov.  6, 
1926,  when  net  earnings  of  $1,968,089 
were  reported.  The  earnings  com- 
pare with  $1,925,506  during  the  pre- 
ceding year,  and  after  preferred  divi- 
dend requirements,  were  at  the  rate 
(Continued    on    Page    6) 

Convention  Plans  Up 

Pians  for  i'\t  national  convention 
of  the  M.  P.  T.  O.  A.  will  be  dis- 
cussed at  a  meeting  of  the  adminis- 
trative committee  to  be  held  Tuesday. 
No  place  has  been  determined  upon, 
although  it  has  been  practically  de- 
cided that  the  meeting  should  be  held 
(Continued  on  Page  6) 


Quota  Bill  Set 

Establishment  of  a  quota  bill  and 
prohibition  of  blind  booking  is  sought 
in  a  bill  drafted  for  presentation  to 
the  English  Parliament,  according  to 
"The  Times."  The  quota  will  be  im- 
posed on  both  distributors  and  ex- 
(Continued    on    Page    2) 


Directors  to  Elect 

Los  Angeles — The  M.  P.  Direc- 
tors Ass'n.  will  hold  its  election  of 
officers  Feb.  7. 


VITAPHONE  ACTS  WILL 
|BE  A  ROXY  FEATURE 

Device    to    be    Used    for 

Special  Numbers  at 

New  House 

Vitaphone  will  be  a  permanent  fea- 
ture of  the  Roxy  which  opens  next 
month,  according  to  announcement 
made  yesterday.  The  instrument  is 
to  be  used  for  presentation,  with  selec- 
tions by  individual  artists  featured  on 
the  program,  it  is  understood. 

Installation  of  Vitaphone  at  the 
Roxy  will  mark  the  fourth  Vitaphone 
bill  on  Broadway,  the  others  being 
the  Selwyn,  Warner,  and  Colony 
where  it  is  being  used  in  connection 
with  Warner  pictures.  It  will  be  the 
first  Broadway  house,  not  controlled 
by  Warners,  where  Vitaphone  presen- 
tations are  offered. 


Premiere  Innovation 

Launching  another  innovation  in 
premieres,  Warner  Bros,  yesterday 
presented  John  Barrymore  in  "When 
a  Man  Loves"  and  Vitaphone  at  a 
professional  matinee  at  the  Selwyn. 
Prominent  executives  of  the  indus- 
try,   stage    and    screen    stars,    trade 

(Continued  on  Page  6) 


Conn.  Circuit  Sold 

Putnam,  Conn. — Putnam  Theaters 
Corp.,  has  taken  over  the  six  thea- 
ters of  the  S.  &  A.  chain  of  Connec- 
ticut theaters  which  includes  the 
Orpheum  here. 


Pommer  with  M-G-M 

Culver    City  —  Erich    Pommer   has 
joined   M-G-M 


Dietz  Goes  to  Coast 

Howard  Dietz,  M-G-M  advertis- 
ing and  publicity  director,  left  yes- 
terday for  the  ^jast  to  confer  with 
Pete    Smith,    studio    publicity    chief. 


Next? 

After  reading  the  appeal  for 
funds  to  relieve  the  situation  of 
a  veteran  in  this  business  who 
now  finds  himself  in  straitened 
circumstances,  James  R.  Graing- 
er forwarded  a  check  for  $25. 
One  also  came  from  Alvin 
Wyckoff  for  $5.  Grainger  said 
he  desired  no  mention  of  his 
act,  but  because  of  the  speed 
with  which  he  responded  to  a 
pressing  need,  publication  is 
herewith  made. 

Who  is  next? 


I« 


THE 


-££1 


DAILY 


Friday,  February  4,  1927 


r'Fll.MDOM  ^^M*»"^^ULTWt  TIME 

VoLXXXIX  Na.30     Friday,  Feb.  4. 1927      Price  5 Cents 


IflHN  W.  AL1C0ATE 


Publisher 


Published  daily  except  Saturday  and  holidays 
at  1650  Broadway,  New  York  N.  Y.,  and 
copyright  (1927)  by  Wid's  Films  and  Film 
Folk,  Inc.  J.  W.  Alicoate,  President  and 
Publisher;  Maurice  D,  Kann,  Vice-President 
and  Editor;  Donald  M.  Mersereau,  Treas- 
urer, Business  and  Advertising  Manager; 
Ralph  Wilk,  Traveling  Representative.  En- 
tered as  second  class  matter  May  21  1918, 
at  the  post-office  at  New  York,  N.  Y. 
under  the  act  of  March  3,  1879.  Terms 
(Postage  free)  United  States,  outside  of 
Greater  New  York,  $10.00  one  year;  C 
months,  $5.00;  3  months,  $3.00.  Foreign, 
$15.00.  Subscribers  should  remit  with  order. 
Address  all  communications  to  THE  FILM 
DAILY,  1650  Broadway,  New  York,  N.  Y. 
Phone  Circle  4736-4737-4738-4739.  Cable  ad 
dress:  Filmday,  New  York.  Hollywood. 
California — Harvey  E.  Gausman,  Ambassa- 
..:  Hotel:  'Phone,  Drexel  7000  and  Wash 
ington  9794,  London — Ernest  \V.  Fredman. 
The  Film  Renter.  58,  Great  Marlborough  St., 
London,  W.  I.,  Paris — La  Cinematographic 
Francaise,   5,   Rue   Saulnier. 


Pathe  Transfers 

Changes  in  the  Pathe  sales  organ- 
ization were  announced  yesterday  by 
Harry  Scott,  sales  manager.  R.  S. 
Uallantyne,  who  has  been  assistant 
sales  manager  in  the  southern  div- 
ision has  been  named  western  div- 
ision sales  head,  embracing  Butte, 
Denver,  Los  Angeles,  Salt  Lake  City, 
San  Francisco,  Portland  and  Seattle. 

W.  A.  V.  Mack  has  been  trans- 
ferred from  the  Middle  West  to  the 
central  division,  supervising  the  St. 
Louis,  Pittsburgh,  Cincinatti,  Cleve- 
land, Indianapolis  and  Buffalo 
branches.  He  succeeds  Stanley 
Waite.  Fred  C.  Aiken,  assistant 
sales  manager,  is  advanced  to  the 
position  of  sales  manager  in  the  Mid- 
dle West,  embracing  Chicago,  Min- 
neapolis, Des  Moines,  Omaha,  Mil- 
waukee, Detroit  and  Double  "I" 
branches. 

Roy  Pearson,  Omaha  manager,  is 
transferred  to  Kansas  City,  and  is 
succeeded  at  Omaha  by  Walter  Bran- 
son. 


Financial 


Another  lively  day  lent  interest  to  the 
transactions  in  film  issues,  with  Universal 
common  the  outstanding  feature,  this  stock 
turning  over  1,000  shares  at  a  4  point  rise. 
The  preferred  also  went  up  a  point  and  a 
fraction.  Pathe  had  a  good  day  with  sales 
aggregating  3,100   shares  at  a   H    gain. 


Quotations 

High 

Low 

Close 

Sales 

Am.    Seat     Vtc... 

43 

43 

43 

200 

*Am.    Seat.    Pfd.. 

43 

•Balaban  &  Katz.. 

63  A 

*Bal.  &  Katz  Vtc. 

734 

Eastman   Kodak   . . 

129J4 

128^ 

12954 

300 

Famous    Players 

1UH 

no '4 

1104 

2,500 

*Fam     Play.    Pfd. 

no** 

Film    Inspect 

s'tt 

S'/2 

5  4 

400 

•First  Nat'l.  Pfd. 

.  .  .  • 

98 

Fox   Film    "A"... 

70 

68*4 

68*4 

600 

Fox   Theaters   "A" 

22 

22 

22 

100 

•Intern'l   Project. 

.... 

ioz« 

SI 

soi* 

50ft 

2,600 

Metro-Gold.    Pfd 

2S'A 

25 

25 

200 

M    P.    Cap.    Corp. 

ny2 

WV% 

114 

100 

Pathe    Exch.    "A". 

40 

39 

39/ 

3,100 

t  Paramount    B'way 

100^ 

99*4 

100ft 

17 

ttRoxy    "A"     

33 

31/2 

ttRoxy    Units    . . . 

.   36 

34 

ttRoxy   Common    . 

•      9J4 

9-4 

Skouras   Bros.    . . . 

47 

47 

47 

"Stan    Co.   of   Am 

89*4 

Trans-Lux  Screen. 

•     7A 
.101J4 

7'/« 

7ft 

500 

Univ.    Pict     Pfd.. 

101*6 

101ft 

200 

Universal    Pictures 

.   38 

35 

38 

1,000 

Warner   Pictures.. 

•   33^ 

32 

32 

4,000 

Warner    Pict.    "A" 

.   44  Ks 

43H 

434 

9,200 

Fox  Secures  Equitable 
Philadephia — Fox  has  secured  the 
lease  of  the  Equitable,  now  under  con- 
struction at  Broad  and  Locust  Sts. 
The  house,  which  seats  1,700,  will 
open  in  about  five  weeks  with  "What 
Price  Glory."  It  will  be  known  as 
Fox's   Locust. 

Meanwhile,  the  company  has  com 
pleted  plans  for  erection  of  a  5,000- 
seat  house,  construction  of  which 
starts  within  90  days.  It  will  open 
in  Fall  when,  it  is  understood,  the 
present  Fox  theater  will  adopt  a  com- 
bination  policy. 

The  Stanley  Co.  had  an  option  on 
the  Locust  which  it  released,  after 
which  Warners  and  Fox  started  bid- 
ding  for   the   lease. 


Gross  $250,000 

"Flesh  and  the  Devil"  :s  expected 
to  gross  around  $250,000.  J  in  its  re- 
cord run  of  four  weeks  at  the  Capitol, 
Major  Edward  Bowes  declared  yes- 
terday at  the  A.  M.  P.  A.  luncheon 
where  Nellie  Revell,  writer,  was 
guest  of  honor.  The  Capitol,  he 
said,  has  not  had  a  losing  week 
since  its  opening  seven  years  ago. 
He  estimated  that  the  theater's  radio 
audience  is  now  5,000,000  persons, 
declaring  it  soon  would  be  increased 
to  20,000,000. 

Guests  at  the  luncheon  included 
Irvin  S.  Cobb,  John  Pollack  of  the 
Keith  office;  Ruth  Dwyer,  Harry 
Reichenbach,  Harry  Hershfield  and 
Walter  Pay  Hill. 


1  to  10  Quota  Sought 
Rome — A  1  to  10  contingent  is  pro- 
posed in  a  measure  drawn  up  which, 
it  is  declared,  has  the  support  of  the 
Fascist    Government. 


Abrahams  Deal  On 

London — While  he  states  that  noth- 
ing has  been  decided  upon  in  his  deal 
to  buy  11  variety  theaters  of  the  Gul- 
ver  group,  A.  E.  Abrahams  intimates 
that  he  soon  will  have  a  statement 
to  make. 


•  Last    Prices    Quoted       tBond    Market 
••  Philadelphia   Market     tt   Bid   and   Ask 


Quota  Bill  Set 

(Continued  from  Page   1) 

hibitors,  who  will  be  required  after 
a  certain  date  to  show  a  certain  per- 
centage of  British  films,  not  merely 
hire  them  and  possibly  leave  them 
on  the  shelf,  the  correspondent  states. 

Steps  also  are  to  be  taken  with 
respect  to  block  booking.  The  blind 
booking  provision  of  the  bill  affects 
both  foreign  and  domestic  films. 

The  Board  of  Trade  is  to  have  power  to 
demand  periodical  returns  of  the  films  ex- 
hibited from  the  theater  and  to  issue  certifi- 
cates that  the  films  are  of  British  origin,  the 
dispatch  declares  Means  also  will  be  pro- 
vided to  enable  exhibitors  and  renters  to  con- 
tend before  an  impartial  authority  that  the 
quality  or  quantity  of  the  British  films  is  not 
sufficiently  high  for  them  to  carry  out  the 
quota    obligations. 


Equipment  Notes 


Perm.  Local  Option  Sought 
Harrisburg,  Pa.— Local  option  for 
municipalities  in  permitting  or  pro- 
hibiting Sunday  shows,  is  proposed 
in  a  bill  introduced  in  the  legislature. 
Ministers  at  Pittsburgh  recently  de- 
clared their  opposition  to  any  liberali- 
zation of  the  Sabbath. 


Carnivals    Hit 

Lake  Wells,  Fla. — Striking  what  is 
regarded  as  a  death  blow  to  tent 
shows  and  carnivals,  an  ordinance 
has  been  passed  here  calling  for  a 
fee  of  $500  a  day  for  such  exhibitions. 


Sunday   Shows  Win   Close   Vote 
Troy,   Ida.- — Sunday   shows  won   ir 

a  hotly-contested  referendum  here  by 

vote   of   118  to   104. 


York  Ordinance  Upheld 
York,  Pa. — The  Sunday  closing  or- 
dinance passed  here  has  been  declared 
valid  by  the  district  court. 


And  That's  That 


By  PHIL  M.  DALY 


WHILE  he  was  waiting  for  "Th 
General"  to  open  at  the  Capito 
where  it  has  been  thrice  side-tracke 
because  of  the  holding  over  of  "Fles 
and  the  Devil,"  Victor  Shapiro  ha 
been  engaging  in  wisecracks.  H 
claims  a  world's  record  for  long  rui 
outside  the  theater,  announcing  th? 
the  picture  would  abandon  its  watel 
ful  waiting  policy  on  Saturday.  Th 
locomotive  film  was  sidetracked  fei 
three  weeks  for  its  vestibule  run,  hi 
states. 


Trade  and  newspaper  writer 
have  been  advised  that  the  correc 
spelling  of  the  title  of  the  Richar 
Dix  picture,  now  in  production,  i 
"Knockout  Riley."  This  page,  w 
modestly  assert,  has  been  spellin, 
it  correctly  since  the  production  wa 
first   announced  several   weeks   age 


Real  operatic  atmosphere  pre 
vailed  at  the  premiere  of  "When 
Man  Loves,"  yesterday.  When  th 
VTitaphone  presentation  of  the  "Rig 
oletto"  quartet  was  flashed  on  th 
screen,  a  member  of  the  audience  pre 
duced  opera  glasses  to  watch  th 
screen. 


Meyer  Going  to  Bermuda 

Abe   Meyer,  associated   with   Hug 

Reisenfeld,    sails    tomorrow    for    Ber 

muda  on  a  vacation. 


Reception    for    Olive    Borden 

A  reception  is  to  be  held  at  the 
Ritz  at  4:30  today  for  Olive  Borden, 
when  she  w  ill  meet  other  members  of 
the   cast   of   "The   Joy    Girl." 


Ben  Goetz  Here 
Ben    Goetz,    of    Consolidated    Film 
Industries,     is     in    New     York    from 
Hollywood.       He    will    remain    three 
weeks. 


New  Speed  Camera 

J.  W.  Legg,  engineer  of  the  West- 
inghouse  Electric  and  Manufacturing 
Co.,  has  invented  a  camera  with  a 
speed  15  times  as  rapid  as  ordinary 
motion  picture  cameras,  and  capable 
of  taking  2,600  photographs  per  sec- 
ond. It  was  designed  chiefly  to 
study  the  exact  character  of  flashes 
occurring  in  generators  and  other 
electrical  machines.  The  camera  has 
22  lenses  and  a  shutter  rotated  at 
high  speed  by  a  small  motor. 

Standard  8-10  inch  plates  are  used. 
After  exposure  each  plate  carries  22 
photographs  in  stereoscopic  pairs. 
The  shutter  may  be  operated  at  any 
speed  it  is  said,  but  to  record  the 
quickest  flashes  a  speed  of  2,600  ex- 
posures  per   second    is   required,       "J 


"Strogoff"  at  Cameo 
"Michael   Strogoff"  will  open  Sun- 
day at  the  Cameo  at  poular  prices. 

Washington  Exhibitors  Meeting 

Spokane,  Wash. — A  sectional  meet- 
ing of  the  state  exhibitor  unit  is  to 
be  held  here  Feb.  7. 


New  England  Theater  Unit 

Worcester,  Mass. — Elm  Street  The- 
ater Co.,  has  been  incorporated  with 
900  shares  no  par  value,  by  Henry 
J.  Steinberg  and  Helene  R.  Steinberg 
of  Worcester  and  Edgar  S.  Hill  of 
Boston. 


Chrest  Buys  Second 
Dover,     O. — George     Chrest,    who 
operates  the  Ohio,  has  purchased  the 
Weber. 


HAL  ROACH  presents 

% CharlevChase 
Are  Brunettes 

BV     ^SAFEf 


This  is  a  "Cornerblock"  cut  furnishe 
FREE  for  all  Pathecomedies  at  yom 
Exchange. 


1.000    "GIFT   TOYS"    ONLY    $6.50 


Desirable  office  including 
cutting  room  and  vault 
for  rent.  Reasonable. 
Phone  Bryant  2158. 


A  wide  variety  of  1,000  assorted  Peony  To; 
and  Novelties  as  an  inexpensive  "FRE. 
GIFT"  to  your  KIDDIE  PATRONS  w: 
make  them  big  boosters  for  you.  Try  tb 
assortment   and   see.      Price  $6.50. 

Our  Catalog  containing  a  1,000  and  1  kim 
of  Toys  and  Novelties  for  celebrations  of  ar 
sort  and  including  our  complete  line  of  "FIR! 
WORKS",  will  be  sent  "FREE"  for  tl 
asking. 

BRAZEL   NOVELTY    MFG.    CO. 
17   Ell*   Strett  Cincinnati,   C 


VlTAPHDN 


E 


TWO  instruments  are  now 
being  installed  as  an  in- 
tegral part  of  this  magnifi- 
cent theater — a  significant 
testimonial  to  the  necessity 
and  permanence  of 


VtTAPH 


ONE 


an  acknowledgment  by  one 
of  the  world's  greatest  show- 
men that 

VITAPhome 

is  here  to  stay  and  that  it  is 
the  outstanding  factor  in 
the  development  of  motion 
picture  entertainment! 


CONGRATULATES 


(S.  L.  ROTHAFEL) 

ON  HIS  VISION  AND 
SHOWMANSHIP  IN  SECURING 

VITAPhohe 


FOR  THE 

ROXY  THEATRE 

THE  WORLD'S  LARGEST, 
NEWEST   AND   MOST   MAG- 
NIFICENT THEATRE— SOON 
TO  OPEN! 

VlTAPHOKi 

W       m  CORPORATION 

by  ALBERT  WARNER 

Treasurer  and  Sales  Manager 


Sole  Office 

FISK  BUILDING 

57th  STREET  AND  BROADWAY 

NEW  YORK   N.  Y. 


First  In  First  Served 


RE*  A  T\   and  weep  if  you  are  not  included  in  this  list 
of  theatres  that  have  already  contracted  for 
VITAPHone  because  we  cannot  make  installations  on  new 
contracts  until  after  April  15th. 

The  successful  showmen  today  are  the  live-wires  with  the  vis- 
ion to  recognize  a  big  idea  when  they  see  it  and  the  initiative  to 
take  advantage  of  it.  VITAPhdne  is  the  biggest  idea  the  industry 
has  ever  known !  NOW  is  your  opportunity  to  join  the  ranks 
of  the  country's  biggest  showmen  of  today;  NOW  is  your 
opportunity  to  be  the  big  showman  of  tomorrow ! 


Roxy  Theatre,  New  York  City. 

Warner  Theatre,  New  York  City. 

Grauman's  Egyptian  Theatre,  Hollywood,  Calif. 

Mark  Strand  Theatre,  Brooklyn,  N.  Y. 

Circle  Theatre,  Indianapolis,  Ind. 

Madison  Theatre,  Detroit,  Mich. 

State  Theatre,  Minneapolis,  Minn. 

Capitol  Theatre,  St.  Paul,  Minn. 

Majestic  Theatre,  Providence,  R.  I. 

Aztec  Theatre,  San  Antonio,  Texas. 

Capitol  Theatre,  Springfield,  Mass. 

Capitol  Theatre,  Chicago,  HI. 

Strand  Theatre,  Louisville,  Ky. 

Orpheum  Theatre,  Chicago,  111. 

American  Theatre,  Salt  Lake  City,  Utah. 

Grand  Theatre,  Columbus,  O. 

Rialto  Theatre,  Newark,  N.  J. 

North  Centre  Theatre,  Chicago,  HI. 

Blue  Mouse  Theatre,  Portland,  Ore. 


Blue  Mouse  Theatre,  Seattle,  Wash. 

Aladdin  Theatre,  Denver,  Colo. 

Mark  Strand  Theatre,  Syracuse,  N.  Y. 

Temple  Theatre,  Toledo,  O. 

Cameo  Theatre,  Bridgeport,  Conn. 

Circle  Theatre,  Dallas,  Texas. 

Circle  Theatre,  Cleveland,  O. 

Lyric  Theatre,  Birmingham,  Ala. 

Palace  Theatre,  Houston,  Texas. 

Mark  Strand  Theatre,  Albany,  N.  Y. 

Mark  Strand  Theatre,  Worcester,  Mass. 

Strand  Theatre,  Lynn,  Mass. 

Victoria  Theatre,  Buffalo,  N.  Y. 

Troy  Theatre,  Troy,  N.  Y. 

Duchess  Theatre,  Warren,  0. 

Palace  Theatre,  Huntington,  W.  Va. 

Palace  Theatre,  Little  Rock,  Ark. 

Park  Theatre,  Woonsocket,  R.  I. 

Congress  Theatre,  Bronx,  New  York  City,  N.  Y. 


ou  Lose  By  Waiting  ! 


Schwartz  Circuit,  Brooklyn,  N.  Y. 
Rialto  Theatre,  Jamaica,  L.  I. 
Rialto  Theatre,  Brooklyn,  N.  Y. 
Kingsway  Theatre,  Brooklyn,  N.  Y. 
Empire  Theatre,  Portland,  Maine. 
Greenwich  Theatre,  Greenwich,  Conn. 
Dome  Theatre,  Youngstown,  0. 
Crown  Theatre,  Mobile,  Ala. 
State  Theatre,  Hammond,  111. 
Metropolitan  Theatre,  Baltimore,  Md. 
New  Broadway  Theatre,  Charlotte,  N.  C. 
Tivoli  Theatre,  Brooklyn,  N.  Y. 
J.  P.  Harris  Theatre,  McKeesport,  Pa. 
Arcadia  Theatre,  Reading,  Pa. 
Majestic  Theatre,  Cornell,  N.  Y. 
State  Theatre,  Pittsburgh,  Pa. 
Palace  Theatre,  Jamestown,  N.  Y. 


National  Theatre,  Jersey  City,  N.  J. 

Macomb  Theatre,  Mt.  Clemens,  Mich. 

Lincoln  Theatre,  Lakewood,  O. 

Fay's  Theatre,  Rochester,  N.  Y. 

Orpheum  Theatre,  Akron,  O. 

Oakman  Blvd.  Theatre,  Detroit,  Mich. 

Ferryfield  Theatre,  Detroit,  Mich. 

Rialto  Theatre,  Ft.  Worth,  Texas. 

Regent  Theatre,  Detroit,  Mich. 

Palace  Theatre,  Olean,  N.  Y. 

Orpheum  Theatre,  Lincoln,  Neb. 

Bijou  Theatre,  Fall  River,  Mass 

Plaza  Theatre,  Sioux  City,  Iowa. 

Sennett  Theatre,  Brooklyn,  N.  Y. 

Strand  Theatre,  Schenectady,  N.  Y. 

Liberty  Theatre,  East  Liberty,  Pittsburgh,  Pa. 

Strand  Theatre,  Erie,  Pa. 

Garrick  Theatre,  Duluth,  Minn. 


SIGNING  THEM  UP  EVERY  DAY 

VlTAPHONi 

Wa       1m       **  m  CORPORATION 


by  ALBERT  WARNER 

Treasurer  and  Sales  Manager 


THE 


-c&a 


DAILY 


Friday,  February  4,  1927 


GOING   LIKE 
HOT  CAKES 

"You'll  Find  One  Everywhere" 


CLOIH  BOUND 

NEARLY  1000  PAGES 

A  MINE  of  INFORMATION 


Now  Being  Distributed 
To  All  Parts  of  the  World 

(Edition  Limited) 


Photophone  Film  Soon 

Schenectady,  N.  Y. — Immed- 
iate production  of  Photophone 
pictures  is  planned  by  the  Gen- 
eral Electric  Co.,  it  is  stated. 
A  number  of  contracts  are  un- 
der consideration,  it  is  stated. 
Dr.  A.  C.  Hoxie  of  the  com- 
pany's research  staff,  is  the  in- 
ventor of  the  new  talking  pic- 
ture device,  which  has  been 
given  two  demonstrations,  both 
of  which  are  termed  success- 
ful. The  only  problem  to 
solve  before  production  of  pic- 
tures, is  one  of  adaptation.  The 
device  records  sound  on  the 
film  by  means  of  a  vibrating 
beam  of  light,  which  is  retrans- 
lated into  audibility  and  the 
sound  amplified  by  a  loud 
speaker.  The  pictures  may  be 
shown  on  standard  projectors, 
by  means  of  an   attachment. 


Premiere  Innovation 

(Continued  from  Page   1) 
and   press  critics,   political  and  social 
lights   made   up   the  audience. 

On  the  Vitaphone  program  were 
Beniamino  Gigli,  Marion  Talley, 
Giuseppe  DeLuca  and  Jeanne  Gordon 
of  the  Metropolitan  Opera  Co.,  who 
sing  the  quartette  from  "Rigoletto." 
Charles  Hackett  of  the  Chicago  Opera 
Co.,  who  sings  three  numbers,  and 
also  offerings  by  Van  and  Schenck 
of  musical  comedy  note.  Waring's 
Pennsylvanians  contribute  jazz  selec- 
tions. Henry  Hadley  arranged  the 
score  for  "When  a  Man  Loves," 
played  during  the  picture  by  an 
orchestra  conducted  by  Herman 
Heller. 


Sets  Newark  Record 
Newark — Establishing  new  rec- 
ords. "Don  Juan"  and  Vitaphone 
grossed  over  $75,000  in  its  five  weeks' 
run  at  the  Rialto.  Booked  for  three 
weeks,  the  picture  grossed  $21,000 
the  first  week,  with  an  advance  sale 
the  following  week,  an  innovation  in 
the  city.  The  gross  the  fifth  week 
was  $1,000  over  the  gross  of  the 
preceding    week. 


Convention  Plans  Up 

(Continued   from   Pane    ]) 

in  the  Middle  West.  Columbus,  O, 
or  Chicago  are  said  to  be  favored. 
Under  discussion  also  will  be  the  pro- 
posed mass-meeting  of  the  nation's 
exhibitors  which  was  scheduled  to  he 
held  at  Columbus,  hut  which  was 
postponed.  There  is  a.  possibility 
i hat  the  mass-meeting  will  be  side- 
tracked in  favor  of  the  convention, 
where  the  subjects  at  issue  can  be 
discussed. 


New  Burnryer  House 

Burnryer  Amusement  Co.,  will 
operate  the  2,500-seat  theater  to  be 
erected  on  Burnside  Ave.,  between 
Anthony  and  Ryer  Aves.,  the 
Bronx.  Construction  starts  imme- 
diately. I.  L.  Craussman  is  archi- 
tect. The  lease  was  negotiated 
through  Berk  &  Moross. 


Osceola  House  Changed  Hands 
Osceola,    Ark. — J.    Coulter    is    new 
owner   of  the   Gem. 


&xpMf-Q-G4am4, 

DAILY  TIPS  WHICH  MEAN  D0UABS  FOG  SHOWMEN 


"The  Eagle  of  the  Sea" 
(Paramount) 
"The  Eagle  of  the  Sea" — Had  a 
miniature  ship,  exact  replica  of  a  pi- 
rate ship  placed  on  the  marquee. 
Searchlight  attached  to  flasher  was 
placed  on  top  of  middle  mast,  and 
drew  attention  from  all  passing 
motorists. — Tom  McDonald,  Flor- 
ence,  Pasadena,   Cal. 

"The  Four  Horsemen" 
(M-G-M) 

Three  weeks  before  showing  ran 
this  advertisement  in  the  newspaper: 
"To  All  Motion  Picture  Theater- 
Goers  in  Altoona  and  Vicinity — 
Would  You  Like  to  See  the  'Four 
Horsemen'  Again?  If  So,  Write  a 
Letter  or  a  Card  to  the  Box  Office 
of  the  Theater."  Ran  the  ad  for 
three  days.  Received  275  letters  and 
cards.  Some  of  the  letters  had  as 
many  as  40  names. — Larry  Jacobs. 
Olympic,  Altoona,  Pa. 

"One   Minute   to   Play" 
(F.   B.   O.) 

House  crew  built  a  shadow-box 
rut-out  of  "Red  Grange"  in  "One 
Minute  to  Play"  and  this,  operated 
with  a  J4  H.  P.  motor  making  it 
movable,  worked  wonders  as  a  bally- 
hoo.— J.  L.  O'Connor,  California, 
Watsonville,  Cal. 

"Paradise  for  Two" 
(Paramount) 

A  nifty  throwaway  that  was  as  ef- 
fective as  it  was  simple  got  the  pub- 
licity. It  consisted  of  a  5-inch  piece 
of  red  cardboard  in  the  shape  of  an 
apple.  On  its  face  was  printed: 
"This  apple  spoiled  Paradise  for  Two 
in  the  Garden  of  Eden."  The  back 
of  the  novelty  carried  the  wording: 
"Richard  Dix  in  'Paradise  for  Two'  " 
with  name  of  theater  and  play  date. — 
C.  B.  Stiff,  Loew's  Palace,  Memphis, 
Term. 

"U"  Nets  $1,968,089 
in  '26  for  New  High 

(Continued  from  Page   1) 

of  $6.41  per  share  on  250,000  shares 
of  no  par  value  common  stock  out- 
standing, compared  with  $6.18  per 
share  during  1925.  Gross  income  of 
$27,676,296,  showed  an  increase  of 
$2,853,400  over   1925. 

Universal  still  follows  the  policy 
of  charging  off  the  total  cost  of  films 
at  the  time  of  release,  contrary  to  the 
general  practice  of  other  film  com- 
panies, which  amortize  the  cost  over 
a  period  of  one  to  two  years.  Busi- 
ness for  the  first  quarter  of  the  new 
year,  ending  Feb.  5,  1927,  has  been 
greatly  in  excess  of  the  same  period 
last  year.  Gross  and  net  for  the  past 
two    vears    compare    as    follows: 

1926  1925 

Gross    income    $27,676,926  $24,823,526 

Net    after    taxes 1,968,089  1,925,508 

Prfd.    Div 364,288  380,000 

Net    for    common...        1,603,801  1,545,506 

Per     share     $6.41  $6.18 

Earl   Kramer   Back 

Earl  Kramer,  eastern  sales  director 
for  Universal,  returned  to  New  York 
yesterday  after  an  extended  trip  to 
exchanges. 


1!2! 


friday,  February  4,  1927 

r  - 


ii  i— >i    • 


MM 


OAILV 


ALABAMA 

Birmingham — Construction  work  on  the  Ala- 
bama for  Southern  Enterprises,  will  start 
soon.  It  will  be  located  on  Third  Ave.  be 
tween  18th  and  19th  Sts.,  seat  2,500  and 
cost  $1,500,000.  It  is  expected  to  be  com 
pleted   next   January. 

CALIFORNIA 

Calexico — Calexico  Hotel  Co.  will  erect  : 
theater  in  connection  with  a  hotel  and  stort 
building. 


CONNECTICUT 

Hartford — Exterior  work  on  the  new  the- 
ater in  the  Plainville  section  for  the  Se- 
quassen   Corp.    is   nearing  completion. 

A  building  at  Main  and  Park  Streets  will 
be  remodeled  by  Mrs.  Helen  McCabe  of  New 
Britain,  the  owner,  into  a  $100,000  theater 
seating  1,100.  Plans  are  being  prepared  by 
Ebbets  &  Frids.  architects.  A  15-year  lease 
has  been  signed  with  a  theater  operating 
company  not  named. 


FLORIDA 

Gainesville — Robert     E.     Davis     and     Paul 
Sydney    intend    to    construct    a    $300,000    the- 
1  ater   and   store   building   on   one    of    the    prin- 
cipal   streets. 


GEORGIA 

Decatur — O.  R.  Ledford  will  build  a  the- 
ater west  of  the  old   Masonic  temple   building. 

Walter  T.  Candler  has  awarded  a  contract 
to  erect  a  theater  on   E.   Ponce  de  Leon  Ave. 

Quitman — Interstate  Enterprises  plans  a 
new    house    near    the    post    office. 


INDIANA 

Monticello — Charles     E.     Baker    has    opened 
hi^    Liberty   on    Main    St.,    seating   250. 


IOWA 

Dubuque — The  Rosenthal  Theater  Corp.  of 
Chicago  is  considering  plans  for  building  a 
tiouse  at  Fifth  and  Iowa  Streets,  in  connec- 
tion   with   a   hotel   and   business   structure, 

Farmington — The  Miller  Opera  House  has 
teen  redecorated  and  opened  as  a  picture 
theater 


•  MARYLAND 

Pocomoke — Frank  H.  Bartlett  of  Berlin, 
Md.,  is  building  a  1,000-seat  theater  which 
will  soon  open. 

MASSACHUSETTS 

Boston — P.  J.  Marget  has  commissioned  B. 
C.  Gallo  &  Co.,  Boston  architects,  to  draw 
plans  for  the  new  house  to  be  built  in  the 
Charlestown   district. 

Springfield— Architect  A.  W.  Johnson  and 
the  T.  D.  Harrison  Construction  Co.  of  New 
_  York  have  been  issued  a  permit  for  con- 
structing a  theater  on  the  site  of  the  Massa- 
soit  Hotel  for  the  Arthur  S  Friend  interests. 
Cost,    $1,000,000. 


NEW  JERSEY 

Haddonfield — A  new  house  will  be  built 
on  Main  St.  by  William  Freihofer  to  seat 
2,000  at  a  cost  of  $200,000.  Hodgens  &  Hill 
of  Philadelphia  are   the  architects. 

Pensauken — Ben  Shindler's  new  1,200-seat 
theater,  the  Walt  Whitman,  is  about  ready 
to  open. 


NEW  YORK 

Albany— Harry  Hellman,  manager  of  the 
Royal,  has  closed  negotiations  for  the  con 
struction  of  a  theater  in  the  West  End  sec- 
tion,  seating    1,000. 

Amityville — Work  has  commenced  on  a 
$500,000  theater  project  on  the  Montauk 
Highway.     The   house  will  seat   1,800. 

Buffalo — Nicholas  J.  Basil  and  his  three 
brothers  have  announced  plans  for  building 
a  $500,000  theater  structure  with  stores  and 
offices.  It  will  seat  2,200,  to  be  built  in 
Genesee  St.  between  Goodyear  Ave.  and 
Nevada  St.     Architect,  Henry  L.  Spann. 

Waverly — The  Comerford  Amusement  Co 
has  opened  a  new  theater  at  the  corner  of 
Clark   and    Broad    Streets. 


NORTH  CAROLINA 

Lincolnton — Manager  Fowler  of  the  Rivoli 
announces  that  the  Carolina  Theaters,  Inc., 
will  build  a   1,000-seat  house  here  this  Spring. 

\ 


OHIO 

Holgate—  Bert  Deisler  has  opened  his  new 
house    here. 

Jefferson — M.  E.  Ames  has  opened  the  Jef- 
ferson,   seating   400. 

OREGON 

Portland — Sutton  &  Whitney,  architects. 
have  been  commissioned  to  prepare  plans  for 
a  theater  structure  and  office  building  on 
East  Morrison  St.  and  Grand  Ave.  W.  E. 
Tebliets  will  lease  and  operate  from  George 
W.    Weatlierley,    the   builder. 

PENNSYLVANIA 

Forty  Fort — A '$100,000  stock  company  is 
being  organized  to  build  a  theater  on  Wyom- 
ing Ave.   at   Well    St.,   to   seat   800. 

Philadelphia — The  Ogpntz.  at  Ogontz  and 
Chelten  Avenues,  sponsored  jointly  by  Charles 
Segall  and  the  Stanley  Co.,  is  about  ready  to 
open. 

VIRGINIA 

Richmond — Plans  for  the  Wilmer  &  Vincent 
theater  seating  2,500,  to  be  located  on  the 
north  side  of  Broad  Street,  between  Fourth 
and  Fifth  Streets,  now  are  being  prepared 
by  a  Chicago  architect.  Bids  for  construc- 
tion  shortly  will   be   asked. 

Pawtucket  Aroused 

(Continued  from  Page   1) 
strated    by    a    straw    vote    taken    by 
"The    Pawtucket    Times,"    in    which 
20,415  votes  favoring  Sunday  pictures 
were  cast,  to  3,934  opposed. 

Citizens  are  indignant  over  the  dis- 
criminatory law  which  deprives  them 
of  pictures  on  Sunday.  Churches  are 
split  on  the  issue,  while  the  merchants 
are  continuing  their  campaign  stating 
Sunday  shows  will  better  business 
condition.  Pawtucket  residents  now 
go  to  Providence,  four  miles  away, 
for  their  Sunday  picture  entertain- 
ment and  to  Central  Falls,  one -half 
mile  away,  for  theatrical  entertain- 
ment. The  latter  town  plays  only 
second  and  third  run  pictures. 

Pawtucket  has  six  theaters,  four 
playing  pictures.  The  seating  capaci- 
ty approximates  13,000,  including  the 
Leroy,  which  accommodates  2,800 
without  standing  room. 

Profit  $583,732 

(Continued   from   Page   1) 

184,098    cumulative    seven    per    cent 
preferred     shares     outstanding.       In- 
come  for  the    12   weeks   compares: 
1925  1926 

Gross  profit    $1,733,747     $1,267,027 

Operating    expenses     .      1,297,607        1,026,459 

Operating  profit  ..  $436,140  $240,568 
Other   income    147,592  71,252 

Profit     before      federal 

taxes      $583,732         $311,820 


M-G-M    Closes   Foreign   Deals 

M-G-M  has  arranged  for  distribu- 
tion in  France,  the  United  States, 
Belgium  and  Switzerland  of  "Made- 
moiselle from  Armentieres,"  and  in 
Australia  and  New  Zealand  of 
"Mens."  Both  pictures  were  pro- 
duced in   England. 


$2,696   Judgment   Filed 

The  Longacre  Bank  filed  a  judg- 
ment in  the  Supreme  Court  for  $2\- 
696  against  Graphic  Film  Corp.  and 
Ivan  and  Lizzie  Abramson  on  a  note 
for  $4,000  made  Apr.  28th,  1926,  on 
which  the  amount  of  the  judgment 
is  still  due. 


PUIL 

M. 

DALY 
SEZ/ 


"Prof.  Tyson  of  Pitts- 
burgh U.  a  delegate  to 
the  recent  Better  Films 
meetings,  says  that  movie 
audiences  have  grown 
much  more  sophisticated 
since  the  war,  and  are 
not  so  apt  to  be  pleased 
with  childish  and  unreal- 
istic fairytale  entertain- 
ment. From  that  we 
glean  that  the  good  old 
war  was  not  a  total  loss 
after  all." 


Your  Income  Tax 


The  fair  market  value  of  the  thing  taken 
in  payment  is  the  amount  to  be  included  as 
income.  For  example,  if  a  clerk  in  a  grocery 
store  receives  as  part  of  his  wages  groceries 
or  provisions,  the  market  value  of  the  mer- 
chandise must  be  reported  by  him  as  income. 
Compensation  paid  an  employee  of  a  cor- 
poration in  shares  of  stock  is  to  be  treated 
as  if  the  corporation  sold  the  stock  for  its 
market  value  and  paid  him  in  cash. 

Promissory  notes  received  in  payment  for 
services  and  not  merely  as  security  for  pay- 
ment constitute  income  to  the  amount  of 
their  fair  market  value.  A  taxpayer  receiv- 
ing as  compensation  a  note  good  for  its  face 
value  at  maturity,  but  not  bearing  interest, 
may  treat  as  income  as  of  the  time  of  re- 
ceipt the  fair  discounted  value  of  the  note  at 
such  time.  If  the  payments  are  met  as  they 
become  due  these  should  be  included  as  in- 
come in  respect  to  each  such  payment  so 
much  thereof  as  represents  recovery  for  the 
discount    deducted. 

Board  and  lodging  when  furnished  as  com 
pensation  for  services  must  be  included  as 
income.  Thus,  a  hotel  clerk  who  is  given  a 
room  and  meals  as  part  payment  for  his  ser- 
vices must  report  the  fair  value  of  such  in 
his    income-tax    return. 


Stanley  Chain  to  Add 
20  by  Two  New  Deals 

(Continued  from  Page  1) 
program  announced  by  President  Mc- 
Guirk. 

Fourteen  of  the  theaters  are  in 
Pittsburgh  and  vicinity,  and  comprise 
the  Harris  circuit,  formed  by  the  late 
Sen.  John  A.  Harris.  The  Stanley 
firm  recently  acquired  a  controlling 
interest  in  the  Davis  circuit  at  Pitts- 
burgh. Closing  of  the  deal,  details 
of  which  are  complete,  awaits  only 
adjustment  of  the  estate  to  permit 
disposition  of  the  houses,  which  aver- 
age around  1,000  seats. 

Fifty-one  per  cent  interest  is  sought 
by  the  Stanley  interests  in  the  Phila- 
delphia theaters  operated  by  Abe, 
Sam  and  Nate  Stiefel.  The  four  Stie- 
fel  houses,  Elite,  Fairmount,  Polar 
and  Twenty-fourth  St.,  have  just 
been  augmented  by  the  purchase  of 
the  Columbia,  100  seats,  and  York 
Palace,  700  seats.  All  «ji.\  theaters,  it 
is  understood,  are  emoraced  in  the 
deal  now  understood  to  be  practically 
closed. 


Strict   Censorship  Unnecessary 

Seattle — Strict  supervision  of  films 
is  unnecessary  here  because  national 
reports  always  are  available  and  pre- 
sentation of  an  objectionable  picture  is 
rare,  a  committee  appointed  by  the 
state  censor  board  to  draft  a  new 
ordinance  covering  censorship  re- 
ports. The  former  local  board  of  15 
members,  resigned  in  a  body  near  the 
close  of  the  previous  administration. 
Harry  C.  Arthur,  Jr.,  president  of 
Pacific  Northwest  Theaters,  and 
George  P.  Endert,  Famous,  are  mem- 
bers   of   the    special   committee. 


Fire  Guts  "U"  House 

Plant  City,  Fla.— Fire  gutted  Uni- 
versale Capitol,  600-seat  house.  Dan 
Michaelove   plans   to   rebuild. 


Club  Mirador 

the  New  York  rendezvous  of  celebrities  of  Stage  and  Screen 

cJ\[pw  Presenting 

Europe's  Most  Spectacular  Dancers 

SIMMES 

and  BABETTE 

Direct  from  a  sensational  tour  of  the  Continent 
and  Riviera  and  a  record-breaking  run  with  "No, 
No   Nanette"  in   London.     Appearing   nightly 

also 

JOHNNY  JOHNSON'S 
CLUB  MIRADOR  ORCHESTRA 

Third  Successive  Season 

E.  Ray  Goetz,  ^Managing  'Director 

200  West  51st  Street,  New  York  -  Phone  Circle  5106 


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*  NEWSPAPER 
>/*FILMDOM 


ANDWEEKLY 
FILM  DIGEST 


VOL.  XXXIX     No.  31 


Sunday,  February  6,  1927 


Price   25   Cents 


■HMHi 


■■■^Mi^M^H^^n 


Universal 
has  another 
BIG  ONE 


Directed  fry 

Millard  Webb 


foodh«>  Lee 
T«a>  Moene 
Bryant  Washburn 


CARL  LAEMULE  Presents 


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Talking  films,  -improved 
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DAILY  offers  you  a  short  cut 
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"Cold  Turkey" 

"^TO 'beating  around  the  bush,  but  punchy,  concise  appraisals  of 
current  features,  viewed  from  the  box  office  angles  are  making 
THE  FILM  DAILY  .reviews 

The  Talk  of  Filmdom 


Boosting  Business 

Are  you  "just  going  along,"  or 
are  you  making  real  effort  to 
increase  box  office  receipts? 
Exploit-O-Grams,  day  by  day 
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Take 
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PRODUCERS  DISTRIBUTING  CORPORATION 

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.7/fe  NEWSPAPER 
o/'FILMDOM 


AHDWEEKIY 
FILM  DIGEST 


VOL.  XXXIX  No.  31 


Sunday,  Feb.  6,  1927 


Established  1918 


JOHN  W.  ALICOATE,  Publisher 


INDEX 


PAGE 

AT   LAST !     A  i    Editorial    by    Maurice    D.    Kami 3 

FINANCIAL 4 

FOREIGN   MARKETS,    by   James   P.    Cunningham 5 

HOLLYWOOD    HAPPENINGS,    by   Harvey   E.    Gausman 6 

EASTERN  STUDIOS  NEWS,  "A  LITTLE  FROM  LOTS,"  by  Ralph  Wilk  11 

REVIEWS  OF  THE  NEWEST  RELEASES,   by  Lilian   W.  Brennan 12-13 

THEATER  EQUIPMENT  AND  MANAGEMENT,  by  Michael  L.  Simmons   1 4 

EXPLOIT-O-GRAMS,    Compiled    by   Jack    Harrower IS 

DEVELOPMENTS   IN   PRESENTATIONS,    by   Charles   /•".    Hyncs IS 

THE     WEEK'S    HEADLINES 16 


REVIEWS 


THE   BOASTER    13 

DON'T    TELL    THE    WIFE 12 

DRIVEN  FROM   HOME    12 

FANGS   OF   JUSTICE    13 

IOHNNY  GET  YOUR  HAIR  CUT  12 

THE    LAST    TRAIL     13 

NEW    YORK    12 

THE    OVERLAND    STAGE    12 


THE    SKY    PIRATE    13 

STOLEN    PLEASURE    13 

TAXI     TAXI!     12 

TENTACLES    OF    THE    NORTH .13 

UNEASY     PA  YMENTS     13 

UPSTREAM     13 

WHEN  A   MAN  LOVES 12 

WOLVES  OF  THE  AIR 12 


SHORT     SUBJECTS      16 


De  Vry 

Movie  Camera 

holds  100  feet 

Standard  Theatre  Size  Film 

and  costs 

$150 

A  professional  camera  for  ama- 
teurs, that  has  sprung  into  im- 
mediate popularity  with  news 
weekly  camera  men  and  theatre 
managers. 


LOCAL    MOVIES    FILL    THEATRES 

Get  the  whole  town  coming  by  putting  local  scenes,  clubs, 
schools,  bathing  beauty   contests,  etc.,  on  your  screen  ! 

SEND  FOR  FREE  BOOKLET 

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DeVry  Corporation  -Dept.  3-1111  Center  St. ,  Chicago 


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CLUB 
MIRADOR 

— the     New     York     rendezvous 

of  celebrities  of  the  Stage 

and  Screen 

Nou>  Presenting 
JACK  SMITH 

"The  Whispering  Baritone" 

First  American  club  appearance 
of  this  Famous  VICTOR  Record 
artist  after  a  successful  season  in 
London  where  his  crooning, 
captivating,  totally  new  vocal  art 
entra  ced  the  pleasure  loving 
London  public,  including  a  host 
of  the  nobility. 

Appearing  Twice  Nightly 

also 

JOHNNY  lOHNSON'S 

CLUR  MIRADOR 

ORCHESTRA 

Third  Successive  Season 

E.  Ray  Goetz,  Managing  Director 
200  W.51st  St.  N.Y.— Circle  5106 


JUST  OFF  THE  PRESS 

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immediately,  including  Short  Subject  Numbers, 
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DAILY  every  day.  It  is  his  duty  to  keep  in  touc 
with  the  important  events  of  daily  occurrence  i 
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AHDWEEKLY 
FILM  DIGEST 


VOL.  XXXIX     No.  31 


Sunday,  February  6,  1927 


Price  25   Cents 


Educational  Exchanges  and 
Producing  Units  Merged 


Parent  Company  is  Formed 

to  Pool  Interests  of 

Subsidiaries 

Consolidation    of    Educational    ex- 
changes   of    the    United    States    and 
Canada  and   producing  units   supply- 
ing  a    large    part    of    the    company's 
V  output  is  announced  by  E.  W.  Ham- 
i  mons    through    formation    of    Educa- 
tional Pictures,   Inc.     The  announce- 
ment confirms  THE  FILM  DAILY'S 
exclusive    prediction    made    Nov.    24, 
1926,    that    refinancing    of    the    com- 
pany   was    under    way    to    effect    the 
consolidation    and    to    provide    addi- 
tional  working  capital. 

Hammons  is  president  of  the  new 
company  which  is  authorized  to  issue 
$3,500,000  preferred  stock  and  250,- 
000  shares  of  common  stock,  of 
(.Continued    on   Page    16) 


Bicycler  Fined 

Washington — W.  J.  Connelly,  own- 
er of  the  Parkside,  Hamilton,  and 
Aaco,  Aberdeen,  both  of  Maryland, 
was  fined  $262.50  for  bicycling  by  the 
arbitration  board.  He  alleged  that 
the  pictures  bicycled  through  error 
had  been  taken  to  the  Aberdeen  house 
by  a  new  operator. 


Cochrane   on   Vacation 

R.  H.  Cochrane,  vice-president  oi 
Universal,  and  Mrs.  Cochrane  sailed 
yesterday  on  the  Munargo  for 
Nassau,  West  Indies,  where  they  will 
spend  several  weeks. 


May  Open  Coast  Branch 

Edward  Horn  of  the  Tremont  La- 
boratories Corp.,  will  leave  Feb.  12 
for  Hollywood,  where  he  will  investi- 
gate production  conditions.  He  mav 
establish  a  branch  laboratory  on  the 
Coast. 


Stanley  Seeks  Frederick  House 

Frederick,  Md.— T  h  e  Stanley- 
Crandall  circuit  is  expected  to  ac- 
quire the  lease  of  the  City  Opera 
House  now  held  by  Tri-State  Theater 
Circuit,  which  would  give  the  chain 
two  houses  in  this  city. 


New  Saenger   Opens 

New  Orleans  —  With  officials  of 
Publix,  Saenger  Theaters,  exhibitors 
and  distributors  of  the  territory  in 
attendance,  the  $2,500,000  Saenger 
was  formally  opened  Friday.  The 
house,  which  is  to  be  key  theater  of 
the  Saenger  circuit,  seats  4,000. 


Shorter  Features 

Los  Angeles — Future  First 
National  pictures  will  be  lim- 
ited to  6,000  feet,  except  in  the 
case  of  specials,  Richard  A. 
Rowland  announces.  The  pub- 
lic is  tired  of  lengthy  pictures, 
he  states,  pointing  out  that  the 
long  pictures  are  cutting  down 
exhibitor  profits.  A  film  run- 
ning seven  reels  or  more  prac- 
tically eliminates  one  perfor- 
mance a  day. 


Discussing  Program 

Louis  B.  Mayer  is  in  New  York 
discussing  with  Nicholas  M.  Schenck 
and  other  officials  forthcoming  pro- 
ductions on  the  company's  schedule. 
"Old  Heidelberg"  heads  the  list  of 
nine  pictures  now  in  production,  with 
plans  completed  for  16  others.  The 
company,  says  Mayer,  is  rapidly  re- 
signing a  majority  of  the  players  as 
their  contracts  expire. 


Washington  Meeting  Postponed 

Spokane,  Wash. — Regional  meeting 
of  the  state  exhibitor  unit  has  been 
postponed  until  Feb.  14. 


$50,000,000  Loew  Program, 
Theaters  Here  and  Abroad 


POX  THEATRE  ACTIVITY  4 

STIRS  PHILADELPHIA 


Philadelphia — Acquisition  by  Fox 
of  the  lease  of  the  Equitable,  now 
Hearing  completion  at  Broad  and  Lo- 
cust Sts.,  is  expected  to  lead  to  an 
interesting  competitive  situation  here. 
Closing  of  the  deal  simultaneously 
with  completion  of  plans  for  the  5,000 
first  run  house  Fox  will  build    demon- 

(Contimted    on   Page    16) 


"Strogoff"  a  London   Sensation 

By   ERNEST    W.   FREDMAN 
Editor,    "The    Daily    Renter" 

London  —  "Michael  Strogoff"  is 
playing  to  phenomenal  business  at 
the  Capitol.  It  has  secured  astound- 
ing notices  in  the  newspapers,  "The 
London  Times"  devoting  15  inches 
to  its  review.  There  is  no  doubt  of 
its  success  here. 


Roxy  Books  "Love  Thrill" 

"The  Love  Thrill."  starring  Laura 
La  Plante,  has  been  booked  by  the 
Roxy  for  an  early  date  after  the 
opening,  Universal  announced  Fri- 
day. It  will  be  a  pre-release  run  as 
the  picture's  national  release  is  sched- 
uled  for   May  8. 


At  Last! 


IT  has  come !  There  won't  be  an  exhibitor  in  the  land  who 
won't  welcome  the  change.  First  National  announces  all 
future  productions,  aside  from  specials,  will  be  released  in 
approximately  6,000  feet.  It's  one  of  the  most  encouraging  and 
progressive  steps  in  months. 

We  have  a  formidable  file  in  our  possession.  All  of  the  letters 
therein  contained  are  from  theater  owners  who  narrate  in  plain- 
tive tones  their  sad  experiences  with  the  too  long  feature.  Fea- 
tures, in  the  main,  have  been  entirely  out  of  bounds  insofar  as 
footage  is  concerned.  This  has  caused  an  over  abundance  of  diffi- 
culties in  theater  operation.  The  number  of  daily  turnovers  has 
been  of  necessity  reduced.  And  that,  you  know,  means  a  loss  of 
potential  dollars. 

Dick  Rowland  is  responsible  for  the  new  regime  at  First 
National.  If  the  wisdom  of  his  move  can  be  recognized  by  other 
producing  organizations,  it  is  a  certainty  that  exhibitors  at  large 
will  welcome  the  change  with  open  arms.    Because  Rowland  by 

(Continued    on    Pagt    4) 


Schiller  Quoted,  Firm  Will 

Spend  $10,000,000 

in  South 

Loew's,  Inc.,  will  spend  $50,000,- 
000  on  its  theater  expansion  in  the 
United  States  and  foreign  countries, 
Edward  A.  Schiller  is  quoted  as  stat- 
ing in  Atlanta,  according  to  a  special 
dispatch  to  "The  New  York  Times." 
Of  the  amount,  $10,000,000  will  be 
spent  in  the  South  under  the  reported 
program.  Part  of  the  work  now  is 
in   progress. 

The  company,  said  Schiller,  in 
March  will  locate  its  southern  branch 
at  Atlanta,  with  Lionel  H.  Keane  of 
the  New  York  office  in  charge. 
Loew's  has  just  acquired  Degive's 
Grand  and  is  to  build  another  theater. 
Houses  are  planned  or  under  con- 
(Continued    on    Page    4) 


Ufa  Denies 

Berlin — Emphatic  denial  that  all 
Ufa  theaters  may  eventually  pass  into 
the  control  of  Famous  is  made  by 
Ufa,  the  Deutsche  Bank  and  by  Fa- 
mous. 

Reports  of  this  nature,  it  is  pointed 
out,  find  credence  because  of  the 
financial  condition  of  Ufa,  which 
company  may  use  the  report  as  a 
pressure  upon  the  German  Govern- 
ment to  obtain  added  protection 
against   foreign   competition. 

Meanwhile,  Ufa  has  leased  a  large 
house  now  being  erected  in  the  north- 
ern part  of  the  city. 


Charles  Christie  Here 

Charles    H.    Christie    is    in    New 
York. 


Schines  Get  Two 

Buffalo,  N.  Y. — Two  local  theaters 
have  been  taken  over  by  the  Schine 
circuit,  Universal  subsidiary.  They 
are  the  Riverside,  which  seats 
around  2,000,  and  the  house  under 
construction  at  3184  Main  St.,  which 
also  seats  2,000.  The  latter  house  is 
scheduled  to  open  this  month.  The 
deal  was  closed  through  W.  J. 
Thomas,    realtor. 


Van  Pragg  Heads  Board 

Washingto  n — M.  Van  Praag 
(Univ.)  is  new  president  of  the  Film 
Board  of  Trade.  Other  officers  are: 
Robert  Smeltzer  (F.N.)  vice  presi- 
dent; Frank  L.  McNamee  (F.B.O.), 
secretary,  Robert  Binns  (Warner), 
treasurer. 


~ &&*» 


DAILY 


Sunday,  February  6,  1927 


Vol.XXXIXNo.31      Sunday.  Feb.  6.1927    Ptice 25 Cents 


IflHN  W.  ALICOAIE 


Publishei 


Published  daily  except  Saturday  and  holidays 
at  1650  Broadway,  New  York,  N.  Y..  and 
copyright  (1927)  by  VVid's  Films  and  Film 
Folk,  Inc.  J.  W.  Alicoate,  President  and 
Treasurer;  Maurice  D.  Kann,  Editor;  Don 
aid  M.  Mersereau,  Business  and  Advertising 
Manager;  Ralph  Wilk,  Traveling  Kepresen 
tative.  Entered  as  second-class  matter  May 
21,  1918,  at  the  post-office  at  New  York, 
N.  Y.,  under  the  act  of  March  3,  1879. 
Terms  (Postage  free)  United  States,  outside 
of  Greater  New  York,  $10.00  one  year;  6 
months,  $5.00;  3  months,  $3.00.  Foreign, 
$15.00.  Subscribers  should  remit  with  order. 
Address  all  communications  to  THE  FILM 
DAILY,  1650  Broadway,  New  York,  N.  Y. 
Phone  Circle  4736-4737-4738-4739.  Cable  ad- 
dress: Filmday,  New  York.  Hollywood 
California — HaTvey  E.  Gausrrran,  Ambassa 
dor  Hotel:  'Phone,  Drexel  7000  and  Wash- 
ington 9794,  London — Errtest  W.  Fredman, 
The  Film  Renter,  58,  Great  Marlborough  St., 
London,  ,V.  I.,  Paris — La  Cinematographic 
Francaise,    5,    Rue   Saulnier. 


Financial 


Spirited  call  for  Warner  "A",  and  the  curb 
issue,  pushed  the  price  on  both  up  a  point, 
23,500  shares  of  the  former  changing  hands. 
Loew's,  Inc.,  turned  over  5,000  at  a  -H  gain. 
Famous  dropped  Y&  on  a  sale  of  2,400.  Noth- 
ing  else   of   importance   transpired. 


Quotations 


High     L*~  Close     Sales 

Am     Seat.    Vtc 43^     4\  13             500 

Am.    Seat      Pfd 46          46  16                45 

Balaban    &    Kat2 63 1/2       

Bal.    &    Katz    Vtc 73  'A       

Eastman     Kodak     ..129J4    129  i2'9             200 

Famous    Players     ..110^    109%  109%      2,400 

Fam.     Play.     Pfd...  122        122  W2              100 

*Film     Inspect jj^       .... 

First    Nat'l     Pfd...    98         98  98             100 

Fox    Film    "A" 68%     68  68J4         700 

Fox  Theaters  "A"..    2134      21J4  2154         300 

*Intern'l  Project     10%       

Loew's,    Inc 52         50%  51  '4     5,000 

Metro-Gold.    Pfd....    25J4     24%  24%     1,200 

M.    P.    Cap.    Corp..    12J4      11%  12%        200 

Pathe    Exch     "A"..    39%      39  39         1,300 

tParamount    B'way.100%    100  100%              5 

ttRoxy    "A"     33  31%      

ttRoxy    Units     36  34  

ttRoxy   Common    ..      9%        9'A      

Skouras    Bros 47          47  47            .... 

"Stan.    Co.   of  Am 89%       

Trans  Lux   Screen    .      7%        7  7          1,500 

Univ.    Pict.    Pfd 101%    101%  101%         200 

Universal    Pictures.    38%      37%  38%         600 

Warner    Picturse...    33%      31  33          4,000 

Warner  Pict.  "A"..    45          43  44%    23.500 

*  Last    Prices   Quoted       t   Bond   Market 

**  Philadelphia   Market     tt  Bid  and   Ask 


When  you   think  of 

INSURANCE 

you  are  thinking  of 

S  T  E  B  B  I  N  S 

Specialists  in  Motion  Picture 

and  Theatrical  insurance  for 

the  past  fifteen  years 


Arthur  W.  Stebbins  &  Co.,  Inc. 
1540  Broadway  N.  Y.  C. 

Bryant  3040 


At  Last! 

(.Continued   from   Page   3) 

his  keen  judgment  and  sympathetic  attitude  toward  exhibition 
problems  has  hit  at  the  core  of  a  widespread  and  unnecessary 
trade  practice,  his  observations  are  published  in  toto : 

"Many  things  enter  into  the  problem  of  exhibition  nowadays, 
which  render  it  imperative  that  feature  productions  be  made  shorter 
than  heretofore.  Henceforth  most  First  National  pictures  will  be 
limited  to  approximately  6,000  feet,  except  in  the  case  of  specials. 
"The  public  has  become  tired  of  lengthy  pictures— this  fact  has 
been  demonstrated  time  and  again.  Also,  with  the  modern  method 
of  arranging  programs,  wi*h  prologues,  Vaudeville  and  special  fea- 
tures interspersed,  too  long  a  picture  cuts  into  the  exhibitor's  profits. 
A  film  running  seven  reels  or  more  practically  cuts  out  one  per- 
formance a  day — a  serious  consideration  for  the  exhibitor. 

"Technically,  pictures  to-day  are  cut  so  that  much  superfluous 
footage  is  eliminated.  Intermediate  shots  are  often  discarded.  It 
is  possible  to  jump  from  a  close-up  to  a  long  shot  or  vice-versa, 
without  breaking  the  continuity  or  spoiling  the   effect. 

"This  is  a  fast-moving  age,  and  the  public  wants  its  motion 
picture  entertainment  to  move  at  a  similar  speed.  It  has  long  been 
my  contention  that  practically  any  picture  can  be  improved  from  an 
artistic  and  dramatic  standpoint  by  shortening  it — consequently  our 
decision  to  cut  down  the  length  of  most  First  National  pictures  is 
not  only  in  keeping  with  the  speed  of  the  times,  but  will,  I  am  sure, 
result   in   the  improvement   of  our   product." 

The  Picture's  Still  the  Thing 

Here's  proof  of  the  far-famed  adage.  At  the  Fox  theater  in 
Philadelphia  "The  Music  Master"  will  gross  about  $30,000  when 
it  rounds  out  its  seven  day  course  in  that  house.  There  is  a  pre- 
sentation, true,  but  the  effort  and  expense  behind  it  were  just 
average.  It  was  a  situation  where  the  picture  on  the  program 
had  ample  opportunity  to  prove  its  prowess.  It  so  comes  to  pass 
that  "The  Music  Master"  is  sailing  through  with  flying  colors 
Never  in  the  history  of  the  Fox  house  has  such  a  record  been 
rolled  up. 

KANN 


$50,000,000  Loew 

Program  for  South 

(Continued   from   Page   3) 

jtruction  at  Houston,  Dallas  and  San 
Antonio. 

Expansion  has  been  provided  for 
m  Europe,  according  to  statement 
credited  to  Schiller,  which  adds  that 
the  expansion  program  will  give  the 
circuit   over  400  houses. 


Cosmos    to    Handle    Fight    Film 

Cosmos  will  distribute  in  New  York 
State  pictures  of  the  forthcoming 
Delaney  Haloney  fight  F  e  b.  18. 
This  is  trie  fifth  contract  of  this  kind 
awarded  Cosmos.  Outside  of  New 
York,  only  such  views  as  are  per- 
mitted by  the  interstate  will  be 
offered. 


Mandelstaum  Returns 

Valentine  Mandelstaum,  formerly 
connected  with  M-G-M  as  advisor  in 
production  to  assure  proper  atmos- 
phere and  details  so  far  as  the  French 
angle  is  concerned,  has  returned  from 
Paris  and  leaves  shortly  for  Holly- 
wood. 


Arnoldy  Heads   K.   C.  Firm 

Kansa's  City — R.  W.  Arnoldy  of 
St.  Louis  has  become  sales  manager 
of  the  National  Film  Publicity  Corp 
He  established  the  first  picture  ex- 
change in  St.  Louis.  Arnoldy  will 
soon  leave  on  a  visit  to  offices. 


Harris  Denies 

D.  A.  and  John  H.  Harris  in  New 
York  Friday  denied  that  any  deal 
has  been  closed  with  the  Stanley  Co. 
for  sale  of  the  14  houses  of  the  Har- 
ris circuit,  Pittsburgh.  It  has  been 
announced  that  terms  had  been  agreed 
upon  and  that  closing  of  the  transac- 
tion awaited  only  adjustment  of  the 
estate  of  the  late  Sen.  John  A.  Harris. 

"There  is  absolutely  no  truth  in  this  state- 
ment that  the  Harris  Amusement  Co  or  any 
part  of  it  had  been  sold  to  the  Stanley  Co. 
or  to  any  other  interests,"  D.  A.  Harris,  pres- 
ident, said.  "As  a  matter  of  fact,  we'  have 
not  seriously  considered  any  negotiations.  It 
is  true,  however,  that  casual  proposals  have 
been  made  to  us,  but  we  have  not  even  gone 
into  the  most  informal  detail.  Nor  do  I  ap- 
prehend  at   this   time  that   we   shall." 


"Beau  Geste"  Ban  Lifted 
Ban  on  "Beau  Geste"  has  been 
lifted  in  Germany  and  the  picture 
now  is  being  shown  in  Berlin,  says 
a  copyright  dispatch  to  "The  New- 
York  Times."  The  picture  was 
barred  because  it  was  felt  that  it 
would  cause  friction  with  France, 
which  has  banned  the  film,  and  be- 
cause it  might  lead  to  German  enlist- 
ments in  the  French  Foreign  Legion. 

Pathe   Five   Wins  from   M-G-M 

Pathe's  quintet  downed  M-G-M 
by  score  ^f  48  to  42  and  now  is  tied 
with  Fox  for  first  place  in  the 
basketball   race. 


New  F.  N.  St.  Louis  Exchange 

St.  Louis — First  National  has 
closed  contracts  for  the  erection  of 
an  exchange  building  here. 


"About  the  choicest  bit 
of  news  of  the  month 
threatened  to  break  yes- 
terday. On  agin,  off 
agin,  Finnigan.  It's  not 
so  dead  yet  that  it  can 
be  tipped  but  all  of  the 
Big  Six  are  more  than 
slightly    interested." 


Your  Income  Tax 


Be)iefits  to  which  taxpayers  an 
entitled  under  the  Revenue  Act  o, 
1926,  and  the  latest  regulations  re 
lating  to  the  income  tax,  are  out 
lined  in  this  series  of  articles  o 
which  the  following   is  the  tenth. 


To  the   taxpayer   whose  gross   or   net   incom 
for     1 926    was    $5 .000    or    less,    and    was    dt 
rived     chiefly      from      salary      or      wages,     th 
problem    of    correctly    making    out    an    incom 
tax   return    is   not   difficult.      Such    returns   arj 
made    on    Form    1040 A,    a    single    sheet,      Pe 
sons,    any    part    of    whose    net    income,    regard  j 
less   of   amount,    was   derived    from    a    busine   ] 
or  profession,   including   farming,   are   require  j 
to    use    the    larger    form,    1040. 

The  gross  income  of  the  usual  businej 
consists  o>f  the  gross  profits  on  sales,  plus  an 
income  from  investments  and  incidental  o 
outside  operations  or  sources.  The  retur 
must  show  the  gross  sales,  purchaser,  an 
cost  of  goods  sold.  To  reflect  net  incom] 
correctly,  inventories  are  necessary  at  thj 
beginning    and    end    of    each    taxable    yer-. 


30  Houses  the  Goal 

Philadelphia  —  Thirty  theaters  b{ 
the  end  of  1927  is  the  goal  set  b 
East  Coast  Theaters,  headed  by  Sar 
Stiefel  and  Oscar  Neufeld.  The  firr 
now  has  13  houses  and  has  practica 
ly  completed  purchase  of  six  Jerse 
theaters.  These  houses  will  add  5,00 
to  the  seating  capacity  of  the  unit' 
theaters  which  now  approximate  10 
000.  Irwin  Weiss  recently  was  name 
booker. 


Lusty  and  Manne  with  Roxy 
Lou  Lusty,  until  recently  publicit. 
director  of  the  Rialto,  and  Ma) 
Manne,  also  of  the  same  theater,  hav 
joined  the  Roxy  forces.  Lusty  will  b 
assistant  to  S.  L.  (Roxy)  Roihafef 
while  Max  Manne  will  be  production 
manager  of  the   Roxy. 


Cold    Weather    Closes    Theaters 

Spokane,  Wash.— Cold  weather  h;! 
caused  closing  of  a  number  of  sma1 
town  theaters  of  the  state.  Spokar1 
houses   are    remaining   open. 


I  F      I  T'» 


COSTUMES 

GOWNS  or  UNIFORMS 

LEARN    TO    SAV 

BROOKS' 

1437  BROADWAY  -   TEL  5580  PEN. 

ALSO  25,000  COSTUMES  TO  RENT 


THE 


Sunday,  February  6,  1927 


<2^ 


DAILY 


SURVEYING  MARKET  CONDI- 
TIONS IN  OTHER  COUNTRIES 
AND  WEEKLY  REPORTING 
THE  ACTIVITIES  OF  FOREIGN 
FILM   FOLK 


Foreign  Markets 


COVERING   IMPORTANT   FILM 
CENTERS:    LONDON   —    PARIS 
BERLIN  —  BRUSSELS  —  SYD- 
NEY   —    ROME    —    MOSCOW 
GLASGOW      AND      OTHER 
FOREIGN    POINTS 


By  JAMES  P.   CUNNINGHAM 


Exhibitors    Disturbed 

,  British  Showmen  Up  in  Arms   Over 

"Hush"  Tactics  of  C.E.A.— Other 

Trade  Briefs  from  London 

By   ERNEST    W.   FREDMAN 
Iditor,    "Daily  Film   Renter   &   M.    P.    News" 

London  —  Exhibitors  throughout 
England  are  voicing  strong  disap- 
proval of  the  "hush"  policy  adopted 
Dy  the  Cinematographers'  Assn.  con- 
:erning  various  matters  vitally  affect- 
ing these  showmen.  There  have  been 
several  instances  of  late  where  va- 
rious branches  of  the  C.  E.  A.  have 
had  important  discussions  on  differ- 
ent subjects,  the  results  of  which 
were  never  made  known  to  the  mem- 
bers. 


300  to  1 

Berlin  —  "Lichtbildbuhne" 
states  that  during  the  past  six 
years  America  sold  $300,000,000 
worth  of  films  in  Germany, 
while  the  latter  purchased  only 
$1,000,000  worth  of  German 
films  during  the   whole  period. 


«/ 

nit.     The  Rt.  Hon.  L.  S.  Amery,  M.  P. 
Secretary  of  State  for  Dominion  Af- 
fairs  and   Secretary  of   State   for  the 
Colonies  will  be   the  guest  of  honor 

nrjat  the  annual  dinner  of  the  Kinema- 
tograph  Renters'  Society  (the  distrib- 
utors' association),  to  be  held  on  Feb. 

« 23  at  the   Savoy. 

*  *         * 

Ralph    Hanbury,    general    manager 

4 of    Stoll's    Films,    Ltd.,    is    back    in 

London    from    a    trip    to    the    States. 

W.   J.    Hutchinson,   general   manager 

of  Fox,  was  on  the  same  boat. 

*  *         * 

Ideal     Films    will    shortly    open    a 

branch  in  Sheffield. 

*  *         * 

It  is  understood  that  the  Air  Min- 
istry has  under  consideration  a  plan 
to  produce  a  film  depicting  the  part 
which    English    air    forces    played    in 

the  World  War. 

*  *         * 

Graham  Cutts  has  definitely  severed 
connections  with  Gainsborough  and 
Piccadilly  Pictures. 


Film   Shows   Rowing   Regatta 

The  German  Health  Resorts  Assn., 
N.  Y.,  is  releasing,  free  of  charge, 
a  reel  showing  the  International 
Rowing  Regatta  of  1926. 


Russian  Film   Banned  in   England 

London  —  The  Home  Office  has 
banned  "Black  Sunday,"  made  in 
Russia.  The  objection  is  that  it  con- 
tains Red  propaganda. 


F.  B.  O.  (U.  K.)  Busy 

London  —  Details  of  the  interna- 
tional production  plans  of  F.  B.  O. 
show  that  this  company  will  produce 
in  Russia,  Germany,  France  and 
Great  Britain  as  well  as  in  the  United 
States.  F.  A.  Enders,  managing  di- 
rector, is  responsible  for  the  program 
now  under  way.  In  the  production 
of  their  British  pictures,  F.  B.  O. 
will  have  the  use  of  one  of  the  larg- 
est studios.  Only  two  or  three  pic- 
tures will  be  made  in  1927,  the  quan- 
tity being  increased  with  the  growth 
of  the  organization. 

Enders  has  gone  far  in  planning 
Russian  productions.  He  has  ar- 
ranged to  acquire  many  Russian  pic- 
tures, and  is  forming  an  Anglo-Ger- 
man-Russian producing  unit  by  which 
films  suitable  for  the  British  market 
will  be  made  in  these  countries.  The 
films  will  be  produced  mainly  by 
Russian  producers,  with  international 
casts,  in  Moscow  and  Leningrad,  and 
in  Berlin  at  the  Straeken  studios,  one 
of  the  largest  in  the  world. 


FOREIGN   FILM   DISTRIBUTOR 

CLASSPLAY  PICTURES  CORP. 

Henry    R.    Arias,    Pres. 

1540   BROADWAY,    N.    Y.  C. 

Cable  HENARIAS   Phone  Bryant  2697 


Foreign    Rights 

COMPLETE    PROGRAM 
Every    Type   of    Production 
Specials- Features- Shorts 
Selected     with     Expert     Knowledge    of 
Foreign   Requirements 

FERDINAND  H.  ADAM. 

International    Film    Distributor, 

152  West  42d  St.     -     New  York  City 

Cable    Ferdinadam.      Phone    Wis    1143 


Capital  Production  Exporting  Co. 

Inc. 

"Productions  of  Merit" 

Available  for  Immediate  Release 

SOCIETY  DRAMAS  TWO   REEL  COMEDIES 

WESTERN  FEATURES  NOVELTY  SHORTS 

STUNT   MELODRAMAS  TWO   REEL   WESTERNS 

A  Comprehensive  Line-Up  of  a  Large  Variety  of  Product 

___    _  .  ..  -,       ,  Cable  Address 

729  Seventh  Avenue,  New  York  pizorfilm 


Propaganda  Films 

Paris — Active  propaganda  work 
has  been  carried  on  for  the  past  year 
by  the  Bureau  of  Works  by  forward- 
ing French  films  and  equipment  to 
foreign  countrjgs.  Latvia  received 
agricultural  films  to  offset  the  in- 
fluence of  German  and  Danish  pro- 
fessors teaching  in  the  schools  on 
that  subject.  Vienna  received  pic- 
tures that  would  encourage  tourists 
to  visit  France.  A  strong  effort  is 
being  made  to  overcome  the  influence 
of  American  films  in  Japan.  This 
also  applies  to  Australia,  which  here- 
tofore has  .been  closed  to  French  pro- 
duction. All  the  French  ecclesiasti- 
cal schools  in  Canada  are  supplied 
with  films  by  the  Bureau.  Special 
pictures  are  being  produced  and  care- 
fully distributed  throughout  the 
Orient. 

These  films  that  are  loaned  to  var- 
ious foreign  countries  are  titled  in 
the  language  of  the  country  where 
they  are  shown.  Projection  ma- 
chines have  been  sent  to  French  con- 
suls, who  have  instructions  to  use 
them  wherever  possible  to  aid  in 
spreading   the    propaganda. 


Lombardo  to   Film   Muscagni   Opera 
Rome — The    Lombardo    Film    Co. 
has  signed   Mario  Georgino  to  direct 
the    opera,    "Cavalleria   Rusticana." 


Signs  Edna  Purviance 
Paris — Henri   Diamant  Berger  will 
produce      "Prince      Charming,"      for 
which  he  has  signed  Edna  Purviance. 


RICHM0UNT  PICTURES,  Inc. 

723  7th  Avenue  New.York  City 

D.  J.  MOUNTAN,  Prei. 

Exclusive  foreign  representative!  for 
Rayart  Pictures  Corporation  and  other 
leading  independent  producers  and  dis- 
tributors. 

Paris    Address: 

Societe    des    Films     Richmount, 

2   Rue  de   Lancry, 

Paris,    France. 

London    Address: 

Mr.    Arthur    Levey, 

31    Portland    Place, 

London,    W.    I.    England 

Cable  Address:    RICHPICSOC,   Paris 

Cable    Adress:     DEEJAY,     London 

Cable    Address:    RICHPIC.    N.    Y. 

Exporting   only    the    best    in 
Motion  Pictures 


FOREIGN  RIGHTS 

NOW  OFFERED 
of  the 

Official  Motion  Picture 

JACK  DELANEY 

JIM  MALONEY 

to  be  held  at 

Madison  Square  Garden 

FEB.  18th  1927 

Produced  and  Controlled  By 


HARRY 


AARON 


EILPERIN  BAUM 

729  SEVENTH  AVENUE 

New  York 
Phone  Bryant  9444  Suite  711 


HOLLYWOOD 
HAPPENINGS 


^NEWSPAPER 
o/^FILMDOM 


ANDWEEKLY 
FILM  DIGEST 


Mayo  Named  Production  Manager 
Walter  Mayo  has  been  appointed 
production  manager  for  "Topsy  and 
Eva,"  starring  the  Duncan  Sisters 
which  Lois  Weber  will  direct  for 
United  Artists. 

Belle   Bennett  in  Jannings   Film 
Belle    Bennett    will    support    Emil 

Jannings   in   "The   Man   Who   Forgot 

God."      Victor    Fleming    will    direct. 

The  screen  play  was  written  by  Jules 

Furthman. 

Mary   Carr   Re-signed 

Mary  Carr  has  been  re-signed  by 
Paramount  for  "Afraid  to  Love," 
Florence  Vidor's  next.  E.  H.  Grif- 
fith  will   direct. 


"Jones"    Series    Resumed 

Production  of  the  "What  Hap- 
pened to  Jones"  series  has  been  re- 
sumed by  Stern  Bros.  The  eighth  of 
the  series  of  13  two  reelers  is  in  pro- 
duction under  direction  of  Scott 
Pembroke.  Thelma  Daniels  is  new 
featured  plaver  replacing  Wanda 
Wiley. 


Two  Assignments  for  Billie  Dove 
Billie  Dove  is  to  be  featured  in 
"American  Beauty"  and  "The  Heart 
of  a  Follies  Girl"  for  First  National. 
She  now  is  working  in  "The  Tender 
Hour,"  George  Fitzmaurice's  first 
for  the  company. 


Mary    O'Hara   Writing    Script 

Mary  O'Hara  is  writing  the  scen- 
ario for  "Diamonds  in  the  Rough," 
Charles  Brabin's  first  picture  for 
First  National  with  Milton  Sills 
starred. 

Airplane    Picture    Started 

Bruce  Mitchell  has  started  direc- 
tion of  "Sky  High  Saunders,"  Uni- 
versal airplane  production  whicli 
stars  Al  Wilson.  Elsie  Tarron  plays 
opposite. 


Rodney   Directing   Adams 

Earle  Rodney  is  directing  Jimmie 
Adams  in  a  comedy  based  on  a  story 
by  Sig  Herzig.  Vera  Steadman  plays 
opposite. 


Kirkland    Gets    Assignment 

David  Kirkland  will  direct  "Yours 
to  Command"  for  F.  B.  O.  George 
O'Hara   will    be    featured. 


HAPOLD 
SHUMATE! 

Writing  for 

FOX 

In  Production 

'WHISPERING  SAGE' 

Directed  by  Scott  R.   Dunlap 


Memorial  Abbey  Asked 

"The  Examiner"  has  launch- 
ed a  movement  to  establish  a 
memorial  abbey  in  which  the 
remains  of  noted  personages  of 
the  industry  might  be  buried. 
A  number  of  executives  have 
indorsed   the   project. 


Working   in    F.    B.    O.    Film 

Working  in  "Salvation  Jane,"  F. 
B.  O.  production,  are  Viola  Dana, 
\Parks  Jones,  Fay  Holderness  and 
Erville  Alderson.  Phil  Rosen  is  di- 
recting. 

In    "Moulders    of    Men" 

Addition  to  the  cast  of  "Moulders 
of  Men,"  F.  B.  O.'s  Elks  production, 
are  Eugene  Pallette,  Jola  Mendez, 
Rex  Lease  and  William  Knight. 
Featured  in  the  picture,  which  Ralph 
Ince  is  making,  are  Eugene  O'Brien, 
Margaret  Morris  and  Frankie  Dar- 
row. 


Iris  Stuart  in  Griffith  Film 

Iris  Stuart  has  been  assigned  an 
important  role  in  Raymond  Griffith's 
next  comedy  for  Paramount.  Hallam 
Cooley  is  another  member  of  the 
cast. 


Tyler  In  "Sonora  Kid" 
Tom  Tyler  is  working  in  "The 
Sonora  Kid,"  which  F.  B.  O.  is  mak- 
ing, having  just  returned  from  a  loca- 
tion trip  to  Newhall,  Cal.  Robert  De 
Lacy   is  directing. 

Craft   To   Direct    "Poor   Girls" 

Columbia  has  signed  William 
Craft  to  direct  another  picture,  "Poor 
Girls."  The  cast  so  far  includes  Doro- 
thy Revier.  Edmund  Burns,  Ruth 
Stonehouse    and    Lloyd    Whitlock. 


Vera  Veronina  in  "Soundings" 
As  her  first  work  in  an  American- 
made  picture,  Vera  Veronina  will 
portray  a  role  in  "Soundings"  for 
Famous.  Lois  Moran  has  the  lead- 
ing feminine  part,  with  Douglas 
Gilmore  playing  opposite.  Rowland 
V.    Lee   will   direct. 

i 

Newmeyer  Ready 
Cast  of  Fred  Newmeyer's  "Too 
Many  Crooks,"  which  marks  Mildred 
Davis'  return  to  the  screen,  has  been 
completed.  Lloyd  Hughes  is  co- 
featured  in  a  cast  including  George 
Bancroft,  El  Brendel,  Betty  Fran- 
cisco, Gayne  Whitman,  Otto  Matie- 
son,  William  V.  Mong,  John  St. 
Polis  and  Tom  Ricketts. 

Keaton  as  College  Boy 

Buster  Keaton  is  working  on  a 
new  comedy  in  which  he  plays  the 
role  of  a  college  boy.  Ann  Cornwall 
plays  opposite  and  James  W.  Home 
is  director. 


Jevne   Writing  for   U.   A. 

Jack  Jevne,  has  been  added  to  the 
staff  of  writers  at  United  Artists  on 
a  long  term  contract. 


Puffy's    Next    Titled 

Charles  Puffy's  third  comedy  for 
Universal  is  "Rift  in  the  Loot." 
Harry   Sweet   will   direct. 


Maynard  Unit  Complete 
Charles  R.  Rogers  has  completed 
his  staff  for  "The  Country  Beyond 
Law,"  Ken  Maynard  vehicle.  Harry 
Brown  is  directing  the  western  star 
in  this  original  story  by  Marion 
Jackson.     Dorothy  Dwan  is  the  lead. 


Complete   "Paying  The    Price" 

David  Selman  has  completed  di- 
rection of  "Paying  the  Price,"  Co- 
lumbia picture  with  Marjorie  and 
Priscilla  Bonner.  Mary  Carr,  George 
Fawcett    and    Virginia    Bowne    Faire. 


Chadwick  To  Start  Another 
"Shamrock  and  the  Rose,"  Chad- 
wick picture,  will  go  into  production 
shortly.  The  adaptation  is  by  Jo- 
sephine Quirk,  the  story  being  taken 
from   one   of  Owen   Davis'  plays. 

Charles  Griffin  Assigned 
Charles  Griffin  has  been  signed  as 
technical  director  ot  "Two  Arabian 
Knights."  Lewis  Milestone  will 
direct.  Nate  Watt  will  assist.  Caddo 
Prod.,  a  new  United  Artists  unit 
headed  by  Howard  Hughes,  will  pro- 
duce.    Louis  Wolheim  heads  the  cast 


The  Life  of  Los  Angeles  J 
Centers  at  the 


John   Stone   Free   Lancing 

John  Stone,  author  and  scenarist, 
has  severed  connections  with  Fox,  to 
free-lance. 


Ambassador's 


Famous 
Cocoanut  Grove 


-&my>- 


i 


Special  Nights  Tues.  and  Sat. 
College   Night  Every  Friday 


Roy  Del  Ruth 

DIRECTOR 
Recent  Releases  _ 

"Footloose  Widows" 

"Wolf's  Clothing" 
"Across  the  Pacific" 

Now  Preparing 

"The  First  Auto" 

Warner  Brothers  Pictures,  Inc. 


■■■■i? 


1 


*so,  ooa  ooa 

in  Publicity  bdtoimd 
the  Best  Known  Man 

in  the  World 


NEW  YORk  HSRAID  '  " 

setters  of  a 

Self  -Made  Diplomat 

to  i&Mtftrt  cy 

uYCSGWtS 

I  .--.-•,   V 

■ 


IT  PROBABIX 

NEVER 

HAPPENED 


■ 


5* 


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■   ■  ■ 


em.    lit  ■   ciumS 

operate  Icm    ?,_ 

■ 

Conn-  Tf"  Jl/J.;'P^r  i-               '■      «    .      • 


A  New  Rogers — 

A  New  Idea  in  Pictures — 

A  New  Kind  of  Box-office  Value 

^3-/^ERE  is  a  new  Rogers. 

^  ^  Now  for  the  first  time  you  may 
see  the  real  man,  with  the  quaint 
keen-witted  personality  that  has  made 

him  the  most  talked  of  man  in  the 
world. 

Neither  comedies  nor  travelogues, 
these  pictures  have  all  the  lure  and 
entertainment  of  each.  You  take  a 
personally  conducted  tour  with  the 
wittiest  guide  and  the  most  charming 


Uncle  Jake  Goes  to  Hear  Will  Rogers 

but  Keeps  Eyes  <gi  Cuspbtyers  in  Row  1  1 

FT'  IN  STATE  «"»"'« 


ROGERS'  WOES 


i  c  i 


■ 


fe6 


Kjtt&:  Sjfc]  '.J  III  EUROPE  TOLD 


I  j  'U.  S.  Reservations '11  Make 

I  I  Folks  Think  We're  Indians,' 

Will  Rogers   Tells   Throng 


Rogers  Wins  Armory  Crowd 
With  Running  Fire  of  Wil 


When  Will  H.d    Em  Roaring 


-      ■ 

.: 


• 


companion  that  mind  can  conceive. 
Rogers  talks  to  you  in  the  subtitles. 
Everyone  is  good  for  a  laugh.  Many 
of  them  for  an  uproar. 

The  amazing  Rogers'  publicity  make 
this  series  the  greatest  box-office 
value  in  pictures  today. 

Ask  for  a  screening  at  the  nearest 
Pathe  Exchange.  Seeing  is  believing,— 
and  booking. 

Twelve  One'Rezl  Features 


ifENAjE  CANDIDATE  CHa»  ^^ 

7*5£  ,-^ JUB 


Dallas  lf, 


■ '"«««/ 


•   •l'/far,i„r,  I. 

"^  ^  »■<■*  nJZ"'. 


ANTONIO  EVENING  NEWSKf^t 

SAK  ANTONIO'S  only  HOME  OWNED  AFTERNOON  NEWSPAPER  "*~tC###J  1  ^0 

--       ■  ■   . 

ir  Watch  Out  or  the  Cops  \ 


Absentee 
\  Hon.  Will 


..KILL  ROGERS  IN  LONDON 

a 

^\   OSS  M>   \MVfctCAN  uWl   toe* ■>  "«      ■'■"■■'  >..-■■  .....  *  i. .    ..   ...,..,.     u 

.     WPMKK    ■ 

■■  ■ 

am  .>«.i.  ■   lot     ■»■■  ■■..! 

I  IB  ■.('■■  I  i     ■  .  -'.   r  .1!:.  '        ill!!.     ,...   pi,' 

.--I   thai 

^_^_________^___^_—_      "1     '  ■     ■■ 

^ am 

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"'    -''""r  in  "IT    l£_*a»£  aWK^H  '^s 


I  .     . 

d.  «  r»lw  b>tn  .-    "  Sfniti  ^i  (vi  I 

■  ■  ■  ■  \ 

■     ..     i  .„-  -n., 
■  ■ 


fcoOLrDGE  TALKS  TOO MJCH,  ALAMO  CITY     jf 
GETTING  TOO  MODERN,  jVILL  ROGERS  SAYS] 


Visits  S.  A.  E«r>  W  rears;  Says  It  h 
Only  Cow  Tom  Uft;  Maglti 

With   Trait  Driofrs 

^_ 

!    ar',  «.,  .  rtWW  ...  Iril  Ww  «V 
ihuv  -hn.  -•  -  l«fftfc*l 


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to  Chaplin, 
Says  Cow- 
boy Jesl   ■ 


|        II 


More  publicity 
than  any  star 
has  ever  received 

A  possible 
candidate 
for  President 


25,000,000 
persons  read  his 
name  every  day 

He  broke 
radio  records 

Huge 
drawing  card 


Within  two  short  years  he  has  been  given  more  publicity  than  has 
ever  been  received  by  any  star  of  stage  or  screen. 

$50,000,000.00  could  not  buy  it. 

The  Saturday  Evening  Post,  the  most  widely  read  magazine  in 
America,  has  just  published  his  photo  in  an  article  on  Presidential 
possibilities.  His  twelve  articles  in  the  same  magazine  on  "An 
Unofficial  Ambassador  Abroad"  have  been  so  commented  upon,  such 
big  circulation  boosters  that  the  editors  are  eager  to  get  as  many 
more  as  they  can. 

Newspapers  with  circulations  equalling  one  fifth  of  the  population 
of  the  country  are  printing  his  daily  despatches. 

He  received  the  largest  fee  for  his  radio  talk  that  has  been  paid 
in  the  history  of  radio. 

Whenever  he  appears  on  a  platform  he  draws  huge  audiences  and 
what  he  says  is  first  page  news. 

He  is  the  friend  of  Kings,  Princes  and  Presidents. 

Will  Rogers,  Mayor  of  Beverly  Hills,  California,  has  created  the 
FIRST    ONE   REEL   FEATURES   EVER   PRODUCED. 


Pafhepicture 


TRADE 


5J 


MARK, 


x 

WHAT'S    GOING    ON 

AND   WHO'S   WHO 

FROM     STUDIO     STAGES 

AROUND    NEW    YORK 

Eastern  Studios 

A    WEEKLY    DIGEST 

OF     SNAPPY     ITEMS 

COVERING    EASTERN 

PICTURE    PRODUCTION 

j 

May  Produce  in  Greenland 
Locations,  with  ice  backgrounds, 
are  being  sought  for  the  next  Rich- 
ard Dix  production,  which  will  be 
directed  by  Elmer  Clifton.  There  is 
a  possibility  of  Greenland  being 
used,  but  Associate  Producer  Wil- 
liam LeBaron  fears  that  weather 
conditions  would  make  it  impossible 
to  reach  there,  or  make  pictures  in 
Greenland,  until  well  into  the  sum- 
mer. Locations  are  being  searched 
for  in  the  vicinity  of  St.  Johns,  New 
Brunswick,  and  points  on  the  Gulf 
of  St.  Lawrence. 


Title  Unchanged 
"Blind  Alleys"  is  the  final  title  for 
the  Thomas  Meighan  production, 
which  was  recently  completed  with 
Frank  Tuttle  directing.  A  prize  was 
offered  for  a  new  title,  but  Para- 
mount Long  Island  studio  officials 
decided  that  the  original  title  should 
remain  unchanged.  "Blind  Alleys" 
is  an  original  story  by  Owen  Davis, 
who  is  now  at  New  Fort  Richey, 
Fla.,  conferring  with  Thomas  Meig- 
han regarding  a  new  vehicle  for  the 
latter. 


Griffith  Coming  East 
Raymond  Griffith  is  expected  the 
middle  of  the  month.  He  will  work 
in  a  new  production  to  be  directed 
by  Frank  Tuttle.  Work  will  start 
about  Feb.  28,  with  "The  Winning 
Spirit"   as   the   working   title. 


Brenon  to  Do  Davis  Story 
Herbert  Brenon,  who  is  now  di- 
recting "The  Telephone  Girl,"  plans 
to  start  work  on  March  7  on  "The 
Devil  Is  Alive,"  an  original  story  by 
Owen  Davis.  It  is  a  defense  of  the 
flapper  in  her  jazz  surroundings. 


Ray  Harris  Writes  Original 
Ray  Harris  has  written  an  original 
story,  "The  Sky  Writer,"  which  will 
be  used  as  a  starring  vehicle  for 
Richard  Dix.  It  is  to  be  produced 
fojlowing   the   Dix   production. 


HARRyABSCHBECK 


Paintin^Pi'ctti»^^h  Lfehts^, 


JOSEPH  C.   BOYLE 

Director 

"CONVOYS" 

(Robert   T.    Kane    Prods.) 

In  Preparation 

"BROADWAY  NIGHTS" 
(Robert   T.    Kane    Prods.) 


A  Little  from  "Lots" 


B>  RALPH  WILK 


ARTHUR  CAESAR,  noblest  Green 
Roomer  of  them  all,  has  a  new 
play,  "Off  Key,"  coming  to  Broad- 
way this  week.  Arthur  is  a  "silent 
partner"  in  the  Cheese  Club  and  is 
also  a  brother  of  Irving,  who  wrote 
"Tea  for  Two."  Irving,  of  course, 
could  write  incidental  music  for  Ar- 
thurs'  plays. 

*  *         * 

Lee  H.  Burroughs,  who 
hales  from  Lincoln,  Neb., 
where  food  is  food,  is  manag- 
ing the  Paramount  Long  Is- 
land studio.  His  task  is  to 
satisfy  appetites  ranging 
from  those  owned  by  the  low- 
liest extras  to  the  highest 
stars. 

*  *         * 

The  latest  nominees  in  the  race 
for  the  honor  of  playing  the  role  of 
Clyde  Griffiths  in  the  picture  version 
of  "An  American  Tragedy"  are  Cul- 
len  Landis  and  Buster  Collier.  Wil- 
liam Haines,  Lawrence  Gray,  Wal- 
ter Goss,  Glenn  Hunter  and  Leslie 
Fenton  have  also  been  mentioned  as 

likely    material. 

*  *         * 

There  are  twenty  candidates  for 
every  "extra"  job  in  the  East,  ac- 
cording to  Frank  Heath,  who  is  in 
charge  of  "atmosphere"  at  the  Para- 
mount Long  Island  studio.  Frank 
also  estimates  that  there  are  about 
5.000  extras  available  in  New  York. 
He  also  makes  the  interesting  obser- 
vation that  certain  extras  only  care 
to  work  at  certain  studios,  indicating 
that  all  of  the  screen  candidates  are 
not   dependent  on   the   silversheet   for 

a   livelihood. 

*  *         * 

Continuing  our  Paramount 
Long  Island  studio  birthplace 
series  we  find  that  Fred  Waller 
was  born  in  New  York  City;  Ed 
Wynn,  Philadelphia;  Dorothy 
Hechtlinger,  New  York. 

*  *         * 

Jumping  over  to  the  Fox 
studio,  our  search  reveals  the 
following  birthplaces :  Win- 
field  R.  Sheehan,  Buffalo,  N. 
Y.;  Allan  Dwan,  Toronto, 
Canada;  Joseph  Engel,  Brook- 
lyn; Vivian  Moses,  Sumter, 
S.  C;  Joel  Swenson,  St. 
James,  Minn.;  Mike  Connelly, 
New  York;  Joseph  Holton, 
Newburgh,  N.  Y.;  George 
Cline,  Philadelphia;  Hettie 
Gray  Baker,  Hartford,  Conn.; 
Mary  Alden,  New  Orleans. 

*  *         * 

Louise  Long  and  Ethel  Doherty 
are  "violating"  the  rules  of  the  "sce- 
narists' union."  Of  course,  there  is 
no  such  organization.  Seriously,  the 
girls  probably  established  a  record 
when  they  finished  half  of  the  script 
of  "Rough  House  Rosie"  in  a  day. 
They  wrote  160  scenes  in  that  time. 

*  *         * 

We  are  wonderiyig  why  the  A.  M. 


P.  A.  does  not  start  an  Eastern  baby 
star  contest.  Many  of  the  WAM- 
PAS  stars  of  recent  years  came  from 
the  East.  Mary  Astor,  Dolores  Cos- 
tello,  Clara  Bow,  Jacqueline  Logan, 
Evelyn  Brent,  Pauline  Garon,  Dor- 
othy Mackaill,  Joan  Crawford,  Sally 
Long,  Helene  Costello  and  Eleanor 
Boardman  are  among  those  who 
came  from  Eastern  studios  or  re- 
vues. 

*  *         * 

Little  Fay  Wray,  long  on  the 
Universal  lot  and  later  in  "The 
Wedding  March,"  will  appear 
in  Herbert  Brenon's  next,  "The 
Devil  Is  Alive." 

*  *         * 

M.   I.   Boris,  the  photographer,  who 
is    well    known    around     the    studios 
takes     much     interest     in     Europea' 
court  life.     Bulgarian   by  birth,   Bori.> 
was  official  photographer  to  the    Bui 
garian    Court.      He    was    also   art    di 
rector  of  "Adele,"   the   private   studii 
of    Franz    Joseph,    the    late    Austrian 
Hungarian   Emperor.  The  studio  wa.« 
named  in  honor  of  the  Court  favorite 
of  that  name,  and  in  that  studio,  Mr. 
Boris  had   the  opportunity  to  photo- 
graph   most    of    the    nobility    of    Eu- 
rope. 

*  *         * 

Studio  folk  seem  to  be  trouping 
to  "The  Barker,"  Prof.  Kenyon 
Nicholson's  play  of  carnival  life. 
T'other  night,  Robert  E.  Sherwood, 
the  critic-playwright;  Fred  Fleck, 
Joe  Laurie,  Jr.,  who  ought  to  be  in 
pictures;  Gaylord  Lloyd,  or  his 
double;  Producer  Brock  Pemberton, 
whose  plays  are  usually  picturized, 
and  Mark  Severance,  of  the  Chanin 
forces,  were  in  the  audience.  Inci- 
dentally, the  Chanins,  who  built  the 
Roxy,  also  built  and  control  the  Bilt- 

more,    which    houses    "The   Barker." 

*  *         * 

Herewith  is  a  list  of  Vans — 
Wally,  Enger,  Polglaze,  Mr. 
Cain's  warehouse,  Loan,  and 
Schenck,  Arsdale,  Dyke,  Buren. 

*  *         * 

H.  H.  Van  Loan,  who  wrote 
"The  Noose,"  has  written 
"Blood  Money,"  a  story  which 
will  be  dramatized  by  George 
Middleton. 


|  SAM  MINTZ  I 

SCENARIST 

|  "The  Cheerful  Fraud"  | 

|         "The  Potters"  | 

Now  With  m 
Famous  PlayerS'Lasky 

iiiiitiHiiiiiiiiiraiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiuiiiiiHiitiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiS 


Berk   with    Kane   Unit 
Ben   Berk,   formerly   location  man- 
ager at  the  First  National,  has  joined 
the    Robert   T.    Kane    unit,    which    is 
working  on  "Broadway  Nights." 


Additions  to  Cast 
Truly  Shattuck,  former  musical 
coined}'  vaudeville  star,  has  been 
added  to  the  cast  of  "Rubber  Heels," 
as  has  Mario  Majeroni,  the  Italian 
character   actor. 


Edit  Feature 
"The  Imperfect  36,"  which  was 
produced  in  Bermuda,  with  Wally 
Van  directing,  will  soon  be  cut  and 
edited.  The  cast  included  Mary  Al- 
den, Muriel  Kingston,  Marguerite 
Clayton,  Harry  T.  Morey  and  others. 
Jack  Brown  was  in  charge  of  the 
camerawork. 


Scenarist  Writes  Play 
"Window  Panes,"  a  stage  play, 
written  by  Olga  Printzlau,  scenarist, 
is  in  rehearsal  and  will  open  in  Brook- 
lyn on  Feb.  14.  Its  cast  include 
Eileen  Huban,  Ruth  Findlay,  Charles 
Dalton  and   Brandon   Peters. 


Mary  Alden  in  "Joy  Girl" 

Mary  Ailden,  who  was  in  "The 
Potters"  and  "The  Imperfect  36,"  will 
play  Olive  Borden's  mother  in  "The 
Joy  Girl,"  to  be  directed  by  Allan 
Dwan.  Exteriors  will  be  taken  at 
Palm  Beach,  with  the  interiors  at  the 
Fox  studio  here. 

Shyer  Goes  West 

Melville  J.  Shyer,  assistant  direc- 
tor, who  worked  on  "On  Guard."  the 
Schuyler  Grey  serial,  is  en  route  to 
the    Coast. 


SAM  HARDY 

in  Preparation  for 

ROBERT  T.  KANE 

"Broadway  Nights" 


•  *♦*♦*♦♦♦*♦»♦*♦*♦.♦♦.*#*♦.♦♦,♦♦.**.*»>♦.**>♦>♦.«♦.»♦.•♦.♦•>♦• 

}*♦♦'♦**•♦*♦♦*♦♦'♦♦*♦♦♦♦*♦*♦♦*♦«*♦♦>♦*♦♦  ♦♦♦♦>♦♦♦♦♦♦♦  ♦♦♦*♦»#«•- 

|  Alvin  Wyckoff  I 

#  DIRECTOR    of    PHOTOGRAPHY   g 
tt 

it  ■ 

|  QUALITY 

SPEED 

ACCURACY  | 


with 


THOMAS   MEIGHAN      | 


12 


-. z&*\ 


DAILY 


Sunday,  February  6,  1927 


John  Barrymore  in 

"When  a  Man  Loves" 

Warner  Bros.  Length:  10,081  ft. 

BARRYMORE,  THE  LOVER 
AND  BEAUTIFUL  DOLORES 
COSTELLO  THE  OBJECT  OF 
HIS  AFFECTIONS.  FULL  OF 
COLOR  AND  MELODRAMA 
WITH  PLENTY  OF  THE  LAT- 
TER. A  MONEY-MAKER  SURE 
ENOUGH. 

Cast Fine.  Barrymore  a  splen- 
did romantic  figure.  Oh,  how  the 
women  will  fall  for  him  in  his  re- 
splendent costumes.  Dolores  Costel- 
lo,  a  lovely  creature  and  a  capable 
actress.  Good  work  by  Sam  De 
Grasse,  Warner  Oland,  Bertram 
Grassby,  Eugenie  Besserer,  Marcelle 
Corday  and  Tom  Santschi.  Others: 
Holmes  Herbert,  Charles  Clary. 

Story  and  Production. . . .  Handled 
in  a  big  way.  There  was  plenty  of 
money  spent  and  you  see  it.  These 
costume  stories  of  old  France  always 
run  into  heavy  negative  costs.  ^  The 
story,  that  of  "Manon  Lescaut,"  has 
been  sugar-coated  to  make  Manon 
more  dumb  than  careless.  Barrymore 
and  Miss  Costello  do  fine  work.  The 
story  is  episodic  and  anti-climactic, 
but  the  treatment  in  no  wise  detracts 
from  its  entertainment  qualities. 
Barrymore,  as  in  "Don  Juan,"  fights 
his  way  to  his  sweetheart's  side, 
though  against  all  sorts  of  odds.  Per- 
haps not  realistic,  but  punchy. 

Direction Alan    Crosland; 

somewhat  heavily  handled.  For  the 
most  part   very   good. 

Author. . . ." Bess    Meredyth 

Scenario Bess   Meredyth 

Photography.  .Byron  Haskins;  fine. 

Ken  Maynard  in 

"The  Overland  Stage" 

First  National  Length :  6389  ft 

REAL  LIVE  WESTERN  THAT 
TEARS  ALONG  AT  A  GREAT 
RATE  OF  SPEED  BRINGING 
THRILLS  AND  SUSPENSE  GA- 
LORE. MAYNARD  A  MIGHTY 
FINE   BET. 

Cast....  Ken  Maynard  has  fulfilled 
all  that  his  work  in  his  first  two  for 
First  National  promised.  This  one 
puts  him  in.  Does  some  great  riding. 
Kathleen  Collins,  the  girl.  Tom 
Santschi  fine  as  the  villain.  Sheldon 
Lewis  and  Dot  Farley  good. 

Story  and  Production. .  .Western. 
Albert  Rogell,  under  the  supervision 
of  Harry  J.  Brown,  made  a  real  west- 
ern thriller  in  this  one.  It  has  all 
the  atmosphere,  Indians  included,  of 
the  old  West  and  the  stage  coach 
angle  provides  situations  carrying  just 
slews  of  action  and  suspense.  And  it 
is  real  suspense.  The  picture  has 
been  done  on  a  big  scale  and  the  great 
open  spaces  play  a  prominent  part. 
Locations  and  photography  of  a  high 
order.  The  strategy  used  to  get  the 
coach  line  through  against  the  opposi- 
tion of  the  Indians  and  the  villainous 
white  man  who  sees  an  end  to  his 
plundering  with  the  coming  of  the 
stage  serves  for  unique  action  and 
thrills  that  are  thrills.  Way  above  the 
average  western. 

Direction Albert    Rogell; 

splendid. 

Author Marion    Jackson. 

Scenario Marion   Jackson 

Photography Sol     Polito; 

very  good. 


Jackie    Coogan   in 

"Johnny  Get  Your 
Hair  Cut" 

M-G-M.  Length:  6781  /*. 

FINE  AUDIENCE  PICTURE. 
THEY  HAVEN'T  SEEN  JACKIE 
IN  A  LONG  TIME  BUT  HIS 
LATEST  WILL  MAKE  UP,  IN  A 
MEASURE,  FOR  THE  LONG 
WAIT. 

Cast. ..  .Begins  to  lose  some  of  his 
naturalness  but  he  is  still  a  good  little 
trouper  and  bound  to  delight  his  fol- 
lowing among  the  youngsters.  No 
one  steals  the  honors  from  Jackie. 
Maurice  Costello,  as  the  big  racing 
man,  is  about  the  only  familiar  name 
in  the  cast. 

Story  and  Production. .  Melodrama. 
"Johnny  Get  Your  Hair  Cut"  will  de- 
light the  legion  of  admirers  who  have 
probably  been  wondering  what  hap- 
pened to  Jackie  Coogan  that  he 
hasn't  made  a  picture  in  such  a  long 
time.  Meantime  Jackie  has  been 
growing  up  and  losing  some  of  his 
baby  tricks  and  acquiring  some  grown 
up  mannerisms  and  as  part  of  his  pic- 
ture really  gets  his  hair  cut  real  boy 
fashion  except  that  he  retains  the 
bang.  No  one  is  credited  with  the 
authorship  of  Jackie's  story  but  it  is 
a  thoroughly  suitable  vehicle  that 
provides  the  young  star  with  ample 
opportunities  to  win  his  audience.  It 
is  hokum  melodrama  but  a  reliable 
mixture  with  definite  audience  appeal. 

Direction E.    Reeves    Eason 

and  Archie  Mayo;  good. 

Author Not    credited. 

Scenario Florence   Ryerson 

Photography Frank   Good;. 

good. 

"Don't  Tell  The  Wife" 

Warners  Length:  6972  ft. 

INTERESTING  AT  FIRST 
BUT  RUNS  INTO  LONG  DRAWN 
OUT  AND  UNAMUSING  COM- 
PLICATIONS. GOOD  CAST 
AND  PRODUCTION. 

Cast.  ...  Irene  Rich  pleasing  at  all 
times  although  occasionally  she  does 
go  in  for  too  many  grimaces.  Huntly 
Gordon  her  very  attractive  husband 
while  Lilyan  Tashman  is  the  pre- 
ferred blonde  and  William  Demarest 
the  other  member  of  the  quadrangle. 
Otis  Harlan  the  peacemaker. 

Story  and  Production Marital 

drama  based  on  the  play  "Cyprienne". 
Warner  Bros,  spend  considerable 
upon  production  in  most  of  their  pic- 
tures. That  is,  obvious  expenditure 
in  the  way  of  settings,  costumes  and 
the  like  and  there  is  always  a  well 
balanced,  capable  cast  with  names 
that  mean  something  to  the  box  office. 
"Don't  Tell  the  Wife"  has  been  well 
made,  there  is  an  excellent  cast  but 
the  story  is  weak  and  familiar.  Paul 
Stein  might  have  improved  upon  the 
subject  matter  at  hand  if  he  had  not 
brought  in  so  many  unamusing  com- 
plications that  only  tend  to  drag  the 
ending  which  obviously  forecasts  a 
reunion  of  the  couple  from  Peoria, 
111.,  sojourning  in  Paris. 

Direction Paul   Stein ; 

fair. 

Author Victor    Sardou. 

Scenario Rex   Taylor. 

Photography David  Abel; 

very  good. 


"New  York" 

Paramount  Length:  6877  ft. 

WILL  PROBABLY  DO  VERY 
NICELY  IN  THE  STICKS. 
RATHER  A  PITY  SO  MUCH 
GOOD  ACTING  GOES  INTO  A 
SHODDY    LITTLE    YARN. 

Cast.  ...  Estelle  Taylor  does  some 
fine  work  and  William  Powell  ex- 
cellent. Two  sterling  players.  Lois 
Wilson  pleasing  and  Ricardo  Cortez 
nicely  suited  as  the  jazz  king.  Others 
Norman  Trevor,  Richard  "Skeets" 
Gallagher,  Margaret  Quimby,  Letter 
Scharff,    Charles    Byers. 

Story  and  Production.  .  Melodrama. 
New  York's  East  Side  supplies  an 
endless  source  of  material  for  the 
screen.  This  time  it  serves  as  the 
background  for  a  story  that  runs  very 
much  like  the  romance  of  a  popular 
song  writer  and  his  heiress  bride  only, 
of  course,  the  meller  complications 
are  all  brand  new.  New  York  is 
seen'  from  every  angle  and  even  the 
daily  picture  tabloids  are  dragged  in 
to  add  to  the  realism  of  the  atmos- 
phere. All  of  which  may  be  very 
good  dope  for  the  crowd  out  in  the 
sticks  who  have  their  own  ideas  of 
New  York  but  as  a  show  for  little 
old  New  York  itself,  it  may  not  land 
with  such  a  kick.  The  fine  work  oi 
Estelle  Taylor  and  William  Boyd. 
Cortez  and  Lois  Wilson,  will  com- 
pensate anyone  for  the  time  spent. 

Direction Luther   Reed; 

doesn't   live   up   to   "Ace   of   Cads." 

Authors Barbara  Chambers- 
Becky   Gardiner. 

Scenario Forrest  Halsey. 

Photography J.    Roy   Hunt; 

good. 

Johnny  Walker  in 

"Wolves  Of  The  Air" 

Sterling  Length:  5414  ft. 

MELODRAMA  THAT  PACKS 
A  NUMBER  OF  THRILLS  SUIT- 
ABLE FOR  THE  AVERAGE 
NEIGHBORHOOD  THEATER 
AUDIENCE.  THE  TYPE  WHERE 
THEY  CHEER  THE  HERO  AND 
HISS  THE  VILLAIN. 

Cast.  ..  .Johnny  Walker  the  grand 
young  hero  who  fights  his  way 
through  to  the  clinch  finish  with  cute 
Lois  Boyd  the  inspiration.  Gayne 
Whitman  the  rascal  and  others  Mil- 
dred   Harris,    Maurice    Costello. 

Story  and  Production.  .Melodrama 
It  may  not  seem  wholly  possible  but 
even  on  Broadway  they  still  applaud 
the  victories  of  screen  heroes  and  it 
didn't  seem  to  be  in  a  kidding  sense 
that  the  crowd  cheered,  either. 
Francis  Ford  has  confined  his  efforts 
strictly  to  the  old  hokum  and  in- 
jected all  the  well  known  punches 
that  go  to  make  a  meller  the  thrilling, 
smash  bang  affair  that  it  is.  The  air 
scenes  are  nicely  executed  and  con- 
siderably more  realistic  than  is  usual- 
ly the  case  in  this  type  of  entertain- 
ment. The  old  race  track  melodrama, 
is  gradually  giving  way  to  the  more 
thrilling  hum  of  motors.  The  perfect- 
ly marcelled  heroine  dons  flying  togs 
and  pilots  the  plane  to  first  place, 
captures  the  prize  and  wins  a  hus- 
band. 

Direction Francis  Ford ; 

good. 

Author J.    Francis    O'Fearn. 

Scenario James  Bell  Smith. 

Photography .  .Herbert  Kirkpatrick; 
good. 


Edward  Everett  Horton  in 

"Taxi  Taxi" 

Universal- Jew  el        Length:  7173  ft. 

AMUSING  BUT  TOO  LONG. 
SOME  NEW  GAGS  AND  OTHER 
COMEDY  BUSINESS  THAT 
MIGHT  HAVE  MADE  A  BETTER 
PICTURE  IF  THEY  DIDN'T 
INSIST   UPON   SEVEN   REELS. 

Cast Horton    and    his    mobile 

countenance  good  for  many  laughs 
but  he  needs  more  good  gags.  Marion 
Nixon  cute.  Lucien  Littlefield  great 
in  a  small  character  bit.  Others 
William  V.  Mong,  Burr  Mcintosh 
and    Edward    Martindel. 

Story  and  Production.  ...  Comedy- 
romance.  There  are  comparatively 
few  comedies  strong  enough  to  stand 
the  test  of  seven  reels.  Lloyd's  "The 
Kid  Brother"  is  one  exception  but  it 
has  a  succession  of  gags,  new  and  put 
over  without  any  repetition,  that  keep 
it  moving.  "Taxi  Taxi"  has  a  gen- 
erous sprinkling  of  good  comic  situa- 
tions but  not  nearly  enough  to  span 
the  length  of  seven  reels  and  hold  the 
laughs  together.  Less  footage  and 
the  laughs  closer  together  would  have 
made  "Taxi  Taxi"  a  right  good  little 
comedy.  It  has  several  dandy  new 
wrinkles  that  Melville  Brown  puts 
over  nicely  although  occasionally  he 
makes  the  popular  error  of  repeating 
his  stunt  to  the  detriment  of  the 
laughs.  The  wind-up  is  a  corking 
good  little  bit. 

Direction Melville  W.  Brown, 

too  long. 

Author George    Weston. 

Adaptation Raymond  Cannon. 

Photography.  .  .Gilbert   Warrenton  ; 

good. 


Virginia  Lee  Corbin  in 

"Driven  From  Home" 

Chadivick  Length:   6800  ft. 

APPROPRIATE  FOR  SMALL 
NEIGHBORHOOD  THEATERS. 
THERE  IS  AN  AUDIENCE  FOR 
THIS  TYPE  OR  PICTURE,  THE 
OBVIOUS  MELLER  HOKUM 
THAT  STILL  GETS  OVER  IN 
MANY  COMMUNITIES. 

Cast Virginia   Lee   Corbin  the 

plucky  little  heroine  who  marries  for 
love  rather  than  a  title  and  Ray  Hal- 
lor  her  good  looking  young  husband. 
Melbourne  McDowell  the  scheming 
parent.  Others  in  a  big  cast  include 
Margaret  Seddon,  Sheldon  Lewis. 
Virginia  Pearson,  Sojin,  Anna  May 
Wong,  Eric  Mayne. 

Story  and  Production. . Melodrama. 
The  title  tells  the  whole  thing  in  a 
nut  shell.  Poor  little  girl  turned  out 
by  an  irate  papa  because  she  eloped 
with  his  good  looking  but  poor  sec- 
retary while  papa  had  a  titled  foreign- 
er all  signed  to  the  dotted  line.  But 
that  isn't  all.  The  complications  are 
many  and  lurid.  A  subsea  tunnel  cave 
in,  a  Chinese  hop  joint,  a  scheming 
housekeeper,  and  troubles  without  end 
pile  on  but  James  Young  directs  the 
principals  to  the  inevitable  clinch. 
The  story  is  the  old  hokum,  handled 
in  true  hokum  fashion  but  appropri- 
ately so  considering  the  plot  in  hand. 
The  small  town  patrons  will  get  the 
usual   thrill. 

Direction James  Young: 

suitable. 

Author Hal  Reid. 

Scenario Edith    Hibbard- 

Ethel  Hill. 

Photography Ernest    Miller; 

good. 


Sunday,  February  6,  1927 


"Upstream" 

jrox  Length:   5510  ft. 

FAIRLY  INTERESTING 
STORY  OF  LIFE  IN  A  THE- 
ATRICAL BOARDING  HOUSE. 
SOME  VERY  GOOD  BITS. 

Cast  ...Earle  Jroxe  high  hats  his 
"ham"  friends  in  great  style  when 
he  plavs  •'Hamlet".  D.fficult  for  Foxe 
to  be  convincing  in  this  town  when 
you  are  accustomed  to  seeing  him 
clowning.  Nancy  Nash  and  Grant 
Withers  delightful  romantic  pair 
Raymond  Hitchcock  and  Lyd'a  Yea- 
mans  Titus  out  comedy  tepm  and 
Sammv  Cohen  and  Ted  McNamara, 
of  "What  Price  Glory"  fame,  another 
pair  of  laugh  makers.  Others  Emile 
Chautard,  Francis  Ford,  Jane  Win- 
ton-  ,  c~  A 
Story  and  Production Comedy 

drama;  based  on  "The  Snake's  Wife'  . 
Contrary  to  probable  expectations 
"Upstream"  is  not  a  storv  of  the 
great  outdoors.  "Upstream"  refers  to 
the  rise  of  a  "ham"  actor  to  a  portray- 
er  of  Shakespearean  roles.  The  com- 
edy business  incidental  to  the  main 
thread  of  the  story  is  far  more  im- 
portant and  interesting  than  the  sud- 
den fame  of  a  cheap  vaudeville  per- 
former who  high  hats  the  rest  of  the 
boarding  house  inmates  when  he 
makes  an  unaccounted  for  hit  in 
"Hamlet"  The  comedy  is  first  rate 
but  lack  of  sympathy  for  any  one 
character  and  an  abrupt,  and  seem- 
ingly unfinished  ending  make  it 
rather  disappointing  entertainment. 

Direction John   Ford; 

some  good  touches. 

Author Wallace    Smith 

Scenario  and   adaptation      .Randall 

H.    Fave. 

Photography Chester  Lyons" 


Tom  Mix  in 

"The  Last  Trail" 

Fox  Length:   5190  ft. 

TOM  MIX  THRILLER.   MORE 

FAST  ACTION  AND  HAIR-RAlb- 

ERS IN  THIS  THAN  ANYTHING 

STAR   HAS   DONE   IN    A   LONG 

flME.     ABOVE  THE  AVERAGE 

vVESTERN    ENTERTAINMENT. 

Cast         Mix   does   some  real   risky 

Aisiness  in  this  one.     Certain  to  gain 

i  tighter  grip  on  his  gang  if  he  can 

;eep  them  coming  this  way.     Carme- 

,ta  Geraghty  has  a  good  part  as  the 

jirl  and  William  Davidson  is  the  cus- 

omary   villain. 

Story  and   Production.  ...  Western. 
There  is  always  a  degree  of  variation 
n  the   Mix  pictures.      If  not   in  plot, 
t  is  in  the  action  or  stunts  of  the  star 
In  "The   Last  Trail"  both   story   and 
action  have  a  ring  of  originality  and 
besides  the  picture  is  so  well  stocked 
with  thrills  that  there  isn  t  any  doubt 
that  it  will  make  the  Mix  fans  more 
enthusiastic    than    ever.      The    stage 
coach   race   is  corking  and   the   shots 
showing  Tom  repairing  a  broken  rem 
while  the  team  dashes  madly  along  is 
no  mild  thrill.     Throughout   the   pic- 
ture   Mix    rides    f unously .  and    with 
every   indication   of   real    risk.      lony 
renders   his   usual    capable    ass.stance 
and    Don    Clark,   at    the   camera,   has 
secured   some   mighty    fine   Panorama 
shots  of  horse  and  rider  tearing  along 
at  break  neck  speed.     Sure  to  tickle  to 
the  Mix  following. 

Direction Lew    Se.ler; 

first  rate. 

Author T^c&one' 

Scenario John    S  one. 

Photography Don    Clark. 

excellent. 


Alberta  Vaughn  in 

"Uneasy  Payments" 

F   B    O  Length:  4770  ft. 

A  '  LINGERIE  REVIEW.  AL- 
BERTA VAUGHN  CUTE  BUT 
THE  STORY  ISN'T  THE  TYPE 
THAT  YOU'LL  FIND  IN  THfc 
"YOUTH'S   COMPANION." 

Cast  ...Alberta  does  the  Charles- 
ton and  otherwise  endeavors  to  keep 
her  audience  entertained.  She  is  as- 
sisted capably  by  Jack  Luden,  Gino 
Corrado,  Eugene  Stone,  Victor  fo- 
tel,  Betty   Francisco. 

Story    and    Production Comedy 

romance.     Alberta   Vaughn   wins  the 
amateur      Charleston      contest      bacK 
home  and  then  heads  for  Broadway 
The  rest  of  the  story  is  just  a  series 
of  jazz  sequences  that  can  be  relied 
upon  to  supply  the  tired  business  man 
with  the  coveted  elixir  of  youth.    Ur 
at  least  it  could  do  that  providing  the 
exhibitor  feels  that  he  can  show  it  to 
the   t.   b.   m.  without   the   rest  of   his 
family   being   in   the   party.      It   isn  t 
the   best   diet  for   the   wife   and   kids. 
Alberta  looks  very  cute  in  her  step- 
,ns  and  so  do  the  rest  of    he  girls  and 
the   title   tells   you   something  to   the 
effect   that  they   are   meant  to  enter- 
tain  the   boys   who   "step   out        Al- 
berta buys  a  grand  wardrobe  on  the 
Salment  plan  but  the  collectors  dis- 
robe her  in  the  Ritz   Cafe  when  she 
doesn't    pay   up.       All     this    leads    to 
plenty    of    merriment   and   ends   with 
the   girl    finally    marrying   the   owner 
of    the    cabaret.      Pretty    "hot    stuff. 
Direction.... David    Kirkland;    av- 

"  Author       Walter  A.  Sinclair 

Srio         Dorothy   Yost 

Photography^Chade1J}oyleijgoodJ 


Richard  Holt  in 

"The  Boaster" 

Gerson—S.  R.  Length:  5200  ft. 
AMUSING  AND  WITH  SEV- 
ERAL NEW  COMEDY  ANGLES 
THAT  APPEARED  TO  MAKE  A 
REAL  HIT  WITH  THE  AUDI- 
ENCE. AVERAGE  PRODUC- 
ION  BUT  A  SCORE  OF  GOOD 
BITS  OF  DIRECTION. 

Cast Holt  has  a  dandy  role  that 

he  handles  very  well.  Gloria  Grey 
good  as  girl  who  believes  in  hero  all 
the  time  but  doesn't  admit  it  until 
probation  is  over. 

Story   and    Production Comedy 

romance.     "The   Boaster"   is   a   right 
good  little  comedy  number  that  seem- 
ed to  be  thoroughly  enjoyed  by   the 
audience     in     the     Broadway     daily 
change  theater  where  the  picture  was 
viewed.     It  is  a  conventional  enough 
idea    in    back    of    the    story    but    the 
situations  are  so  cleverly  turned  and 
twisted,  with  the  introduction  of  new. 
business,   that  it   makes   for   a   really 
good  little  entertainment.     The  hero 
regeneration  theme  works  out  to  new 
and   interesting  results.      Good   aver- 
age entertainment.     Not  a  big  story, 
production  or  cast  but  a  good  quota 
of   laughs  and  a  novel  comedy   idea 
that  should  please  nicely.     This  time 
the     rich    man's    son    reforms    in    a 
thoroughly    novel    way.      The    three 
tests     are     amusing     and     good     tor 
many    laughs. 

Direction Duke    Worne; 

g°Author Not   credited 

Scenario    Not   credited. 

Photography Grover  Jones; 

satisfactory. ^^^___ 


"Fangs  of  Justice" 

Bischofi  Prod.—S.R.  Length:  5000 ft 
FAIRLY  GOOD  MELODRAMA. 
MORE  ACTION  AND  LESS 
PLOT  MIGHT  HAVE  PROVEN 
A  WISER  COMBINATION  BUT 
THERE  IS  ENOUGH  EXCITE- 
MENT TO  SATISFY  THE  AVER- 
AGE  AUDIENCE. 

Cast.. Johnnie  Walker,  June  Mar- 
lowe and  Wheeler  Oakman  satisfac- 
tory as  hero,  heroine  and  villain  re- 
spectively Silverstreak  the  canine 
wonder.  Others  George  Irving, 
Frank  Hagney.  . 

Story  and  Production.  .Melodrama. 
"Fangs  of  Justice"   fully   implies  the 
story    it    tells.      Silverstreak    supplies 
both  the  fangs  and  the  justice  of  the 
tale    for    when    villain's    plotting    be- 
comes  too   dangerously   near   ruining 
the   dog's   master  he   takes   things  in 
his  own  claws  and   proceeds  to  dole 
out   justice.      Hero    is    the   victim    of 
an       unscrupulous       rascal       whose 
schemes  to  get  hero's  inheritance  af- 
ford  some   fairly    good   thrills   and   a 
mild  suspense.     It  is  a  trite  story  and 
obvious  all  the  way.    The  presence  of 
a  dog  star  will  always  attract  a  cer- 
tain   percentage    of    patronage.      bil- 
ver  Streak  is  clever  and  a  promising 
competitor  for  canine  screen  honors. 
Competition  is  increasing  all  the  time 
for    canine    honors    so   it    is   essential 
to  use  the  particular  name  of  the  nog 
in  each   new   picture.  c-tu. 

Direction Noel  Smith, 

fa  Author AdeleDe  Vore 

Scenario Not  credited 

Photography James    Brown- 
Cliff  King;  good. 


"Stolen  Pleasure" 

Columbia  ^JfflMTHEA^ 

GOOD  FOR  CERTAIN  THEA 
tfdo    BUT     NOT     THOSE    CA- 
TERING  TO    FAMILY    TRADE 
MARITAL  TANGLE  WITH  JAZZ 
BUSINESS   AND    ROAD   HOUSE 
SEQUENCE  THAT  IS  A  SHAUii 

OFF 

Cast     Helene  Chadwick  and  Gayne 
Whitman  show,  all  the  symptoms  of 

"the  first  year,"  **}<*% J™%*£ 
motive  of  the  quarrel.  Harlan  1  uck 
e  and  Dorothy  Rev.er  have  heir 
own  little  misunderstandings.  AH  do 
very  satisfactory  work.  Ray  RiP^y 
a  "gigolo  type." 

Storv    and    Production Mant,a! 

drama       It    reminds    you    of   the    old 
fadT  who   twiddled    her   thumbs   and 
hummeS    "needles    and    l^j^g 
and    pins;    when    a    man   marr  es    his 
troubles    begin."      Only    «    "Sto  en 
Pleasures"    two   men   marry   and   the 
troubles  are  twofold.     The  quarrel  ,s 
very   nicely   acted   by    the   respective 
husbands  and  wives;  they're  all  good 
looking   and   well   jessed;   the   back 
p-rounds    are    attractive    and    all    tnai, 
fut  the  action  itself  is  fairly  common- 
place   business    that    wends    its    way 
around    to    a    not-so-nice    road   house 
where    1  ghtning    does    a    little    more 
Sin    ruin    the    inn.      Everything    ^ 
ironed   out    in    time     for   the   double 
clinch   finish.     Not  recommended  for 
home  patronage.  . 

Direction.... Phil    Rosen;    satisfac- 

"Author   ^ah  Band 

Scenario   Leah  Band 

Photography... J.  O.Taylor;  good 


"The  Sky  Pirate" 

^owbv7oSuI  •  meller'VoTuS 

SAM    SINCE   IT    SHOWS    HOW 
EASY  IT  IS  TO  ROB  THE  AIR 

MAIL.  . 

Cast.... Sheldon  Lewis  the  slick 
crook  who  works  in  league  with  a 
crafty  Chinese,  played  by  Sojm. 
Bryant  Washburn  the  daring  hero 
of  the  air  who  retrieves  the.  stolen 
mail.  Vola  Dale  fair  as  the  girl  who 
Induces  her  weak-kneed  brother 
Charles  Delaney  to  confess  his  part 
in   the  theft. 

Story  and  Production.  .Melodrama. 
'The    Sky    Pirate"    is    a    first    class 
demonstration    of    how    the    air    mad 
might  be  held  up.     But,  at  that,  Un- 
cle Sam  should  have  little  cause  for 
alarm  because  even  the  skilled  mod- 
ern   gunman  would   hesitate   to   copy 
Sheldon  Lewis*  farfetched,  but  nearly 
effective,    means    of    relieving    Uncle 
Sam  of   some  of  his  precious  booty. 
ThT   story    is    unadulterated    hokum, 
laid  on  pretty  thick  in  most  instances. 
Suffice  to  indicate  the  sequence  where 
the  dauntless  aviator  marches  calmly 
into    the    Chinatown    haunts    of    the 
gang     unaccompanied    and    unafraid. 
He    comes    through   all   right,   natur- 
ally, and  all  is   sweet  and  pretty. 
Direction Not  credited; 

P°A^fV,nr  Not   credited 

t^io ...Not  credited 

Pho^aphyV. Unknown; 

poor. 


"Tentacles  of  the  North" 

Rayart-S.  R.  jL«Wtk-.  5998  ft. 

VERY  MEDIOCRE.  A  JAMES 
OLIVER  CURWOOD  STORY  OF 
THE  FROZEN  NORTH  MADE 
ENTIRELY  IN  THE  STUDIO. 
SOME  GOOD  NAMES  IN  THE 
CAST  BUT  A  POOR  PRODUC- 
TION. 

Cast.. Gaston   Glass   the   hero   of  a 
wild   nightmare   but  you're   not   sup- 
posed   to    know    this    until    the    end 
Others  in  the  cast  Alice  Calhoun,  Al 
Roscoe,  Al  Ferguson,  Joseph  Girrard. 
Story      and      Production Melo- 
drama.     It   is   foolhardy    for    a   pro- 
ducer  to  attempt  to  make   a  picture 
of  this  order  and  hold  down  as  tight- 
ly on  the  expense  budget  as  Rayart 
has    done    in    this    instance.      To    at- 
tempt to  inject  any  thrill  or  realism 
of  atmosphere  by  erecting  lofty  ice- 
bergs and  hanging  good  sized  painted 
drops  and  shoot  the  scenes  in  a  stu- 
dio  is   going   the   limit.     There   isn  t 
one   scene   that  looks  even   half  way 
real       The    artificiality    succeeds    in 
killing    whatever    good    there    mign 
have    been    in    the    story,    the    usual 
Curwood  melodrama  that  excuses  its 
absurdities     by     concluding     with     a 
dream    climax.      Rayart    muffed    this 
one    because    their    product,    on    the 
whole,    is    of    8°od    average    qua  Uy 
takins?      for     example,       t  ne     inik»i 
Owl""' which  shared  a  double  feature 


P^eSic:iA.thlS.P:Schaudet; 

VXtCrV   ...Jas.    Oliver    Curwood 

Adaptation    Leslie    Curtis 

Photography    Jos.   Walker 


THE 


DAILY 


Sunday,  February  6,  1927 


Theater  Equipment  and  Management 


By    MICHAEL    L.    SIMMONS 


NEW  SYNCHRONIZER  OE 
TEMPO  EORJRCHESTRAS 

Enables    Leader   to   Time 
Music  Without  Watch- 
ing Screen 

A  description  of  the  operating  pro- 
cesses and  principles  of  a  new  syn- 
chronization device  invented  by  Cip- 
riano  Vische  of  Genoa,  (previously 
announced  in  THE  FILM  DAILY) 
and  which  will  enable  orchestra  lead- 
ers to  time  their  music  without  look- 
ing at  the  screen,  is  now  at  hand  and 
is  presented  comprehensively  as  ab- 
stracted from  the  specifications  filed 
with  the  patent  offices. 

Ferdinand  V.  Luporini,  Inc.,  New 
York,  is  handling  the  marketing  of 
the  device  in  the  United  States,  which 
is  explained  as  follows: 

This  invention  refers  to  an  electro- 
mechanic  device  for  cameras  intended 
to  secure  in  the  camera,  during  the 
taking  of  pictures,  the  simultaneous 
recording  of  the  tempos  of  the  ac- 
companying music  and  furthermore 
the  synchronous  indication  of  the 
music  tempos  to  accompany  projec- 
tion. 

The  invention  consists  essentially 
in  providing  cameras  with  electro- 
mechanic  means  which  brings  about 
through  the  beating  of  the  time  by 
the  conductor  on  the  music  stand 
during  production  the  closing  of 
an  electrical  circuit  which  effect  the 
negative,  while  the  camera  is  being 
operated,  with  successive  punchings 
or  light  marks. 

These  punchings  or  light  marks 
are  thereupon  transferred  on  the  posi- 
tive print,  while  the  latter  runs  on  a 
special  roller  attached  to  the  pro- 
jecting apparatus,  thereby  establish- 
ing successive  contacts  for  the  clos- 
ing of  electrical  circuits  and  for  the 
accoustic  and  optical  signaling  of  the 
musical  tempo  to  the  conductor  di- 
recting the  orchestra. 

A  demonstration  of  the  efficacy  of 
this  device  was  staged  at  the  Simplex 
Projection   rooms,   during  which   the 


House-Organ  Service  for  Exhibitors 

HAVE  you  been  wanting  to  start  a  house  organ,  but  are  deterred 
because  you  don't  know  just  how  to  proceed?  That's  natural 
enough — you're  a  busy  man,  occupied  with  the  supervisional  and 
financial  responsibilities  of  the  theater,  therefore  with  little  oppor- 
tunity to  be  creative  with  printers'  ink.  That's  where  we  come  in. 
We'll  personally  give  our  private  attention  to  any  exhibitor's  house 
organ  problem.  We'll  lay  out  a  complete  make-up  for  as  few  or 
as  many  pages  as  you  can  afford.  We'll  concoct  innovations  for 
instilling  appeal  to  your  readers,  advertising  value  to  your  house,, 
and  the  flavor  of  the  intimate  touch  as  regards  the  projection  of 
your  own  personality  in  the  affairs  of  the  house.  Pardon  our  lack 
of  modesty  if  we  say  that  we've  been  rather  good  at  this  in  the  past, 
so  here's  to  your  early  request. 


assistant  director  of  the  Metropolitan 
Opera  orchestra  sat  at  a  piano  with- 
out looking  at  the  screen  and  success- 
fully transcribed  the  tempos  to  his 
music  without  looking  at  the  screen. 
Patents  have  been  applied  for  in  Italy, 
France,  England,  Austria,  Switzer- 
land, Belgium,  Spain,  Norway,  Ger- 
many, United  States,  Canada,  Ar- 
gentina,  Australia  and  Japan. 

This  patent  is  the  basis  of  several 
other  patents,  for  exploiting  the  prin- 
ciple in  other  directions,  such  as  sup- 
plying completed  synchronized  scores 
to  any  film,  permitting  of  automati- 
cally restoring  synchronism  in  the 
event  of  frames  or  sequences  being 
removed  from  a  film;  and  another 
for  a  device  intended  to  signal  to  the 
orchestra  either  directly  or  through 
the  agency  of  the  conductor,  the  tem- 
pos of  the  individual  musical  beats 
of  the  score  in  relation  to  the  pic- 
tures projected,  by  means  of  a  baton 
which  marks  automatically  by  means 
cf  a  pendular  motion,  both  the  beat- 
ing as  well  as  the  rising  strokes  and 
therefore  all  the  musical  accidents 
such  as  slowing  up,  coronas,  etc.  This 
automatic  baton  is  actually  placed  on 
the  music  stand  of  the  conductor  or 
in  any  other  conspicuous  part  of  the 
hall,  or  is  projected  by  suitable  de- 
vices on  a  board  placed  either  on  the 
stand  or  at  any  other  convenient 
place. 

Summarized,  the  system  covered 
by  these  patents  may  be  outlined  as 
follows: 

1.  To  reproduce  on  the  negative 
when  same  is  being  taken  a  mark- 
ing of  the  rythmical  tempos  with  the 
same  beat  of  the  conductor  leading 
the  performance  of  the  artists. 

2.  To  transfer  on  the  strength  of 
the  markings  appearing  on  the  nega- 
tive the  musical  development,  score 
by  score,  on  a  subsidiary  ribbon 
which  is  to  unwind  simultaneously 
with  the  film  at  the  time  of  projec- 
tion. 

3.  To  operate  in  the  booth  simul- 
taneously with  the  film  a  subsidiary 
ribbon  which  serves  to  transmit  the 
marked  tempos  to  the  orchestra 
through  optical  and  acoustic   signals. 

4.  To  correctly  make  up  for  oc- 
casional eliminations  of  frames  or 
sequences      due      to     the     breakage 


through   a  gradual  and  proper  slow- 
ing  up   of   its   speed. 

What  is  particularly  stressed  by 
the  patentees  is  the  extreme  simplicity 
and  inexpensiveness  of  the  device, 
which  purports  to  be  easy  of  opera- 
tion, and  attachable  to  any  type  of 
standard  projector  without  requiring 
new  installations  or  costly  alterations 
in  the  booth. 


World  Ticket  Co.'s  New  Machine 
Claiming  that  by  the  mere  act  of 
placing  a  coin  in  a  machine,  a  ticket 
will  emerge  from  a  slot  the  World 
Ticket  and  Supply  Co.  feels  that  a 
new  machine  which  the  company  now 
has  in  the  process  of  being  built  will 
prove  a  constructive  innovation  of 
the  first  order  for  exhibitors.  The 
machine  will  receive  various  coins, 
doling  out  one  or  more  tickets,  ac- 
cording to  the  amount  of  money  de- 
posited. The  particular  value  of  this 
device  is  predicted  as  an  auxiliary  to 
the  regular  cashier,  where  big  crowds 
and  long  lines  must  be  accommo- 
dated. It  is  claimed,  too,  that  in  time 
it  may  do  away  with  cashiers,  under 
certain   circumstances. 


Accessories  on  "Collegians" 
Joe  Weil,  exploitation  director  of 
Universal,  has  contrived  a  practical 
array  of  accessories  on  "The  Colle 
gians,"  which  effectively  supply  a 
need  for  the  building  up  of  arrest- 
ing lobby  displays.  In  the  press 
sheet  gotten  up  on  this  picture,  for 
example,  are  many  interesting  illus- 
trations of  how  these  accessories  may 
be  used  to  advantage,  both  for  adding 
interest  to  the  theater  front,  and  for 
merchandising  the  picture.  The  ideas 
are  comprehensively  outlined,  dia- 
grams being  given  on  a  wide  range 
of  treatments  and  the  devices  sug- 
gested for  use  take  in  practically  the 
whole  scale  of  sport  material  and 
college  sundries  generally  associated 
with  atmosphere   of  the  campus. 


Compulsory  Fire  Drills  Asked 

Albany,  N.  Y.  —  Theaters  of  the 
state  would  be  required  to  conduct 
fire  drills  semi-monthly  under  pro- 
visions of  a  bill  introduced  in  the 
Assembly.  The  drills  would  be  held 
under  supervision  of  a  fire  marshal  or 
other  appropriate  officer. 


Installs  Panatrope 

Robert  McKinnel,  of  the  Rose  The- 
ater, Tacoma,  has  had  installed  in 
his  theater  a  Panatrope,  with  all  the 
operating  mechanism  in  the  box- 
office.  This  makes  it  possible  for  the 
cashier  to  change  the  records,  play 
repeats  and  othewise  operate  the  in- 
strument which  is  concealed  in  the 
front  of  the  house.  With  pipe  organ 
records  on,  the  illusion  is  so  good  that 
a  number  of  patrons  have  compli- 
mented McKinnell  on  his  new  pipe 
organ.  McKinnell  claims  that  busi- 
ness, due  to  the  new  installation,  has 
picked  up  accordingly.  The  Rhodes 
Brothers  store,  distributor,  has  a  deal 
on  which  trades  in  player  pianos  for 
similar  installations. 

The  Panatrope  is  the  latest  re- 
finement of  the  phonograph  princi- 
ple, developed  by  the  Brunswicke- 
Balke-Collender    Co. 


No  Fear  of  "13"  Here 
Neither  G.  T.  Woodlaw,  owner  of 
the  Circle,  Portland,  Ore.,  or  F.  M. 
Hamburger,  manager,  are  superstiti- 
ous men,  if  signs  can  be  believed. 
For  the  theater,  which  has  just  had 
several  months  of  improvements  com- 
pleted, sports  1313  lights  on  its  front 
sign.  The  name  is  emblazioned  in 
13  letters,  in  addition  to  which,  this 
name  was  dedicated  on  the  13th  of 
the  month. 

Cost  of  the  improvements  came  to 
$26,000,  again  a  progression  of  13's, 
but  neither  of  the  two  men  most  in- 
terested in  the  result,  is  worried  a 
whit  by  these  ominous  portents.  Nor 
has  the  box-office  bowed  to  the  mys- 
tic precept. 


Charges  Agreement  Forgotten 
New  Philadelphia,  O.— Tusca  The- 
ater Corp.  has  acquired  lease  of  the 
Strand.  A.  V.  Abel,  former  operator, 
claimed  he  was  not  given  opportunity 
to  exercise  a  renewal  option,  stating 
the  landlord  forgot  the  agreement. 


■  ■  '■  i  iii 


QUALITY   PRINTS 

Titles  and  Negative  Developing 

Release  Printing 

U.    S.    Film    Laboratories,    Inc. 

Hudson  Heights,  N.  J. 

Palisades    3678 


If  You  Are  in  the 


Market  for  Any  Kind  of 

MOTION  PICTURE 
APPARATUS 

CONSULT    US-AND    SAVE 
MONEY 
SEND  I  OR  OUR  PRICE  LIST 

U/ILUKKiHByS 

▼▼110  West   32"-dSr..Neiuyork.N.y.^ 

I  Phone    Penna.    £564 

Motion  Picture  Department 


THE 


Sunday,  February  6,  1927 


-,SSfr* 


DAILY 


15 


DAILY  TIPS  WHICH  MEAN  DOLLARS  FOR  SHOWMEN 


Presentations 


"The  Black  Pirate" 
(United  Artists) 
The  theater  was  the  scene  of  a 
treasure  hunt,  the  event  proving  to 
.be  a  near-riot.  Announced  from  the 
stage  that  11  keys  had  been  hidden 
in  the  auditorium,  one  of  which 
would  ooen  the  chest  containing  the 
prize.  The  majority  of  the  keys  were 
found  under  the  seat.  Those  who 
found  them  marched  up  to  the  stage 
where  they  tried  to  open  the  box 
The  afternoon's  business  was  doubled 
through  this  stunt,  which  had  been 
advertised  through  handbills  distrib- 
uted at  schools. — Jack  Laver.  York- 
Toronto. 


"Michael  Strogoff" 
(Universal) 
Built  a  unique  and  beautiful  lobby. 
Above  the  box  office  was  a  balcony  on 
which  stood  a  cut-out  of  Micahel 
Strogoff  in  uniform.  On  either  side 
were  striking  cut-outs  from  the  ban- 
ner and  the  six  sheet  and  below  these 
was  an  electric  sign  spelling  "Mich- 
ael Strogoff"  in  letters  four  bulbs 
wide. — Al  Kaufman,  Cameo,  Pitts- 
burgh. 


By  CHARLES  P.   HYNES 


"The    Collegians" 
(Universal) 

Sixteen  suits  of  clothes  were  given 
away  by  arrangement  with  Henry  C. 
Lytton'and  Son's  The  Hub.  largest 
men's  clothing  store  in  Chicago.  The 
tie-up  was  put  through  as  a  business 
starter  for  "The  Collegians"  serie? 
which  the  16  L.  &  T.  houses  are 
now  playing.  In  addition  The  Hub 
also  devoted  a  State  St.  window  to 
a  display  publicizing  the  tie-up  and 
gave  mention  to  it  in  their  ads. — 
Lubliner  &  Trinz  Theaters,  Chicago 


"Forlorn  River" 
(Paramount) 

Broke  all  house  records  on  "For- 
lorn River"  with  a  personal  appear- 
ance of  the  author.  Zane  Grev.  Had 
a  tie-up  with  the  Union  Pacific  rail- 
road which  sent  out  letters  to  regu- 
lar tourists  who  had  spent  vacations 
in  the  Brice  Canyon  country,  also 
'phoned  and  wrote  to  prospectives 
Had  a  street  ballyhoo  arranged. — 
Tom  McDonald,  Florence,  Pasadena 
Cal. 


"One    Minute    to    Play" 
(F.B.O.) 

Red  Grange  silver  loving  cup  to 
the  most  popular  high  school  foot- 
ball player.  Newspaper  ran  a  cou- 
pon every  day  for  three  weeks.  The 
cup  was  presented  on  the  stage  to 
the  winner.  This  contest  was  open 
to  two  high  schools  in  Altoona  and 
three  high  schools  in  Blair  County. 
The  last  day  of  the  voting  .the  news- 
paper had  to  run  an  extra  1000  pa- 
pers. Newspaper  gave  us  a  raft  of 
publicity  every  dav. — Larry  Jacobs. 
Olvmpic,  Altoona,   Pa. 


"The    House   Without  a  Key" 
(Pathe) 

Executed  an  extensive  teaser  cam- 
paign on  this  serial  with  idea  of 
getting  people  in  who  ordinarily  did 
not  attend  serials.  Three  weeks 
prior  to  starting  date  launched  a 
teaser  campaign  indicating  the  com- 
ing of  a  mvsterious  attraction,  "The 
House  Without  a  Key."  No  men- 
tion was  made  of  the  nature  of  the 
subject  and  six-sheet  was  displayed 
in  lobby,  with  "serial"  covered  up. 
leaving  onlv  title.  A  slide  was  pro- 
jected on  the  wall  of  the  theater  in 
a  prominent  spot,  advising  the  com- 
ing of  the  subject,  and  again  men- 
tioning  no    stars    or   "serial." 

Another  slide  was  used  on  the 
screen,  followed  later  by  a  trailer 
which  also  did  not  mention  attrac- 
tion as  a  serial.  Sunday  morning,  the 
day  on  which  the  first  chapter  was 
played,  rotogravures  containing  spe- 
cial advertising  ideas  were  inserted 
in  morning. — Joe  Goldberg,  Southern, 
Minneapolis. 


"Syncopating  Sue" 
(First  Nat'l) 
Conducted  a  Syncopation  Contest, 
in  which  about  thirty  amateur  piano 
players  competed.  A  piano  was 
given  as  a  grand  prize  and  numer- 
ous other  valuable  articles  were  also 
offered.  A  tie-up  was  made  with  one 
of  the  daily  papers  and  the  Sherman 
and  Clay  Music  house.  Had  front 
page  stories  and  photographs  each 
rlav  during  the  contest  and  one  week 
prior  thereto.  A  member  of  the  staff 
of  the  newspaper,  a  representative  of 
Sherman  and  Clay,  and  the  manager 
of  the  theater  wereappointed  judges. 
The  stunt  worked  very  well,  but 
above  all  business  was  increased  con- 
siderably.— Colonial,   Tacoma,   Wash. 


How  B'way  Does  It 

Paramount 

A  colorful  number  preceding  the  presenta- 
tion is  "The  Spirit  of  Indian  Love,"  by 
Easter  and  Hazelton  Their  dance  interpre- 
tation is  given  on  a  darkened  stage  before 
a  blue  velvet  drop,  working  in  a  spot  through 
out.  Opens  with  a  scrim,  which  rises  to  show 
the  dancers  in  a  tableau  atop  a  step  plat- 
form in  center.  Costumes  are  white,  the  girl 
appearing  as  a  glorified  Ziegfeld  Indian  maiden 
But  her  costume  is  very  effective.  Her  part 
ner  descends  to  the  stage,  and  she  makes  a 
spectacular  leap  into  his  arms.  The  allegor- 
ical effects  are  striking  and  well  executed. 
A  high  degree  of  artistry  is  shown  in  a  com- 
bination of  the  various  current  dance  modes, 
and  all  executed  to  harmonize  with  the  In- 
dian atmosphere  of  the  offering.  The  finale 
shows  the  Indian  slowly  ascending  the  plat- 
form holding  the  reclining  form  of  the  girl 
high  above  his  head  with  one  upraised  arm. 
Wry   effective. 

Atmospheric  presentation  for  the  feature 
"New  York,"  called  "Under  the  Brooklyn 
Bridge."  The  setting  shows  Brooklyn  Bridge 
and  the  waterfront.  The  number  was  de- 
vised and  staged  by  Frank  Cambria.  The 
time  is  the  late  nineties,  in  the  evening. 
Drop  curtain  is  painted  to  represent  Brooklyn 
Bridge  with  myriad  lights  twinkling  in  build- 
ings across  the  river.  Stage  represents  the 
wharf,  with  lights  shining  in  the  cabin  of 
a  brickboat  moored  alongside.  Barrels,  pack- 
ing cases  and  other  props  furnish  a  realistic 
atmosphere.  Opens  with  Mario  and  Lazarin 
singing  "Broken  Hearts  to  Mend"  to  a 
couple  of  urchins.  Reina  Van  Geen  does 
a  novelty  number  as  Sis  Hopkins  "Jr."  Then 
chorus  appears  in  dance  arranged  by  M. 
Senia  ("duck,  entitled  "The  Belles  of  the 
Gay  Nineties."  The  girls  typify  such  old- 
time  favorites  as  the  hiiik  heroines  of  that 
day — Annie  Rooney,  Sweet  Adeline.  Rosie 
O'Grady,  etc.  The  costumes  are  colorful,  de 
picting  long  trailing  skirts  and  immense  hats 
of   the    period. 

A  short  musical  comedy  skit  is  furnished 
by  Helene  Heller  and  George  Riley.  Miss 
Heller  sings  "II  Bacio"  and  then  together 
they  sing  "I  Can't  Get  Over  a  Girl  Like 
You,"  Into  this  gay  little  party  on  the  river 
front  stumbles  Ben  Dova  as  High  Hat  Harry 
from  the  Bowery.  He  does  an  eccentric 
acrobatic  act  atop  a  lamppost,  which  gains  ap 
plause.  A  tough  dance  of  the  old  East  Side 
days  is  cleverly  done  by  Johnny  Muldoon  and 
Pearl  Franklyn  as  "The  Belle  and  Beau  from 
Avenue  A."  Concluding  number  is  "Roll 
Along,"  introduced  with  three  tandem  bicycles 
and  their  riders.  The  entire  company  par- 
ticipates in  lyrics  and  music  arranged  by 
Ruhey  Cowan.  The  presentation  is  nicely 
adapted  to  the  feature  that  follows,  full  of 
the    color    and    spirit. 


their  positions  last.  The  flags  of  the 
"Big  Five"  were  much  larger  and 
more  elaborate.  The  U.  S.  flag  came 
last  to  the  tune  of  "Star  Spangled 
Banner,"  while  the  entire  audience 
stood.  The  entire  theater,  both  in- 
side and  outside,  was  decorated  with 
flags,  pennants,  and  banners. — Mon- 
tague Salmon,  Grand,  Macon,  Ga. 


"The  Gay  Deceiver" 

Base  your  prologue  upon  a  scene 
in  the  picture  in  which  Lew  Cody, 
appearing  in  the  starring  role  of  "Cy- 
rano De  Bergerac,"  on  the  stage. 
Instead  of  the  character  speaking 
have  him  sing  a  passionate  love  song 
to  his  latest  conquest,  Countess  De 
Santo,  who  is  sitting  in  a  box,  ac- 
companied by  her  husband.  At  the 
conclusion  of  the  solo  the  husband 
rises  and  discharges  a  revolver.  All 
lights  go  on  immediately  as  the 
singer  staggers  as  if  shot  and  the 
picture  then  flashes  on  the  screen. — 
Suggested   by   M-G-M. 


Music  for  "McFadden's  Flats" 

First  National  has  secured  a  song 
entitled  "Down  in  the  Old  Neighbor- 
hood" which  furnishes  an  appropria- 
tely tuneful  accompaniment  to  the 
theme  of  "McFadden's   Flats." 


William  Morris  William  Morris.  Jr. 

William  Morris  Agency 

IS60  B'way  Bry.  1637-8-9 

Accredited  World's  Foremost  Agency 


"Twinkletoes" 

(First   Nat'l) 

Tied  up  with  downtown  music 
stores  on  window  displays.  Started 
Smallest  Woman's  Foot  Contest  in 
connection  with  C.  H.  Baker  shoe 
store  chain  and  Los  Angeles  Times. 
Tied  in  with  Los  Angeles  Express 
on  paper's  Personality  Quest.  Had 
usherettes  wear  special  Coster  Cap 
like  Colleen's  in  the  picture. — Lou 
Golden,   Loew's    State,    Los   Angeles. 


"We're  In  the  Navy  Now" 
(Paramount) 
One  week  in  advance  a  bannered 
truck  advertising  the  picture,  drove 
all  over  the  citv.  The  lobby  con- 
sisted of  all  sorts  of  ropes  with  sailor 
knots  in  theni,  life  preservers,  oars, 
and  two  small  row  boats.  About  500 
heralds  and  500  rotogravures  were 
distributed  from  house  to  house,  and 
given  away  at  the  theater  well  in  ad- 
vance of  showing. — John  Judge,  Vic- 
toria, New  Smyrna,  Fla. 


Present-  O-  Grams 

Briefly  told  ideas  for  presentations 
from  all  parts  of  the  country.  We 
invite  you  to  send  yours. 

"The   Big   Parade" 

A  presentation,  "Pageant  of  the 
Flags"  was  given  between  the  first 
and  second  parts.  Every  country  of 
the  Allies  that  participated  in  the 
World  War  was  represented.  Sol- 
diers, carrying  different  flags,  march- 
ed singly  on  the  stage  to  the  special 
music  of  the  respective  countries. 
They  took  up  their  various  positions 
in  line;  the  "Big  Five"  (Japan,  Eng- 
land, France,  Italy  and  U.  S.)   taking 


Standard 

VAUDEVILLE 

for  Motion  Picture  Presentation 

The  FALLY  MARKUS 

VAUDEVILLE  AGENCY 

Lackawanna  7876 
1579  BROADWAY,  NEW  YORK  CITY 


ARTHUR  SPIZZI 

AGENCY  INC. 

Booking 

The  Better  Picture 

Theatres 

Attractions  and  Presentations 

1560  Broadway  New  York 

Bryant  0967-8 


»>•« 


AMALGAMATED 
VAUDEVILLE  AGENCY 

Attractions  for 
Picture  Theatres 

Standard    Vaudeville     Acts 

1600  Broadway,  New  York  City 
Phone  Penn.    3580 


16 


THE 


-c&H 


DAILV 


Sunday,  February  6,  1927 


Short  Subjects 


I 


"Felix  Mendelssohn" 
Music  Master — Fitzpatrick 

Artistic  Novelty 
Type  of  production.  ...  1  reel  novelty 
Among  music  lovers  this  will  find 
a  universal  appeal.  It  portrays  an 
incident  in  the  life  of  the  great  musi- 
cal composer  when  he  encountered 
a  young  peasant  lad  employed  on  the 
estate  of  a  wealthy  friend.  A  pretty 
love  story  is  woven  in,  showing  the 
marriage  of  the  youth  to  his  sweet- 
heart, which  inspired  the  composition 
of  "The  Wedding  March."  Several 
other  of  his  best  known  classics  are 
interwoven,  all  interpreted  by  the  the- 
ater orchestra. 


"Busy    Lizzie" 
Mermaid — Educational 

Snappy  Comedy 
Type  of  production. ..  .2  reel  comedy 
Featuring  Edna  Marion  as  the 
comedienne,  who  shows  a  real  flair 
for  comedy  sense.  Given  a  rather 
flimsy  vehicle,  she  nevertheless  man- 
ages to  inject  sufficient  of  her  lively 
personality  into  the  proceedings  to 
chalk  it  up  as  a  safe  bet.  George 
Davis  as  one  of  the  crooks  is  an  ex- 
cellent comedy  foil  for  Edna.  To- 
gether they  manage  to  keep  the  pro- 
ceedings humming  merrily. 


"We  Must  Be  Thrilled" 
Castle  Films 
Stunt  Stuff 
Type  of  production.  ...  1  reel  novelty 
A  very  nice  collection  of  thrill 
stunts  designed  to  relieve  that  jaded 
feeling  of  an  audience  fed  up  on 
the  commonplace  of  life.  One  se- 
quence shows  a  chap  taking  some 
liberties  with  a  tiger  that  sends  a 
shiver  along  your  vertebrae.  Per- 
haps the  most  spectacular  are  the 
views  of  a  worker  climbing  the  dizzy 
heights  of  the  Eiffel  Tower  in  Paris. 
The  shots  are  well  photographed 
from   an   unusual   angle. 


"What's   Your   Hurry" 

Stern — Universal 

Satisfactory  Comedy 

Type  of  production. . .  .2  reel  comedy 

Charles  King  manages  to  get  suf- 
ficient humor  and  amusement  into 
the  part  of  the  young  ne'er  do  well 
who  wants  to  marry  Constance,  but 
is  afraid  to  ask  her  father.  To  quali- 
fy as  a  steadfast  young  man,  he  goes 
into  the  gasoline  business,  only  to 
have  the  gas  tank  explode  before  he 
has  fairly  begun.  A  wild  auto  ride 
in  a  world  full  of  Fords  ends  the 
subject.     A  good  booking. 


"An  Old  Flame"— Fox 
Has  Few  Real  Laughs 
Type  of  production  2  reel  comedy. 
This  latest  issue  of  the  "Married 
Life  of  Helem  and  Warren"  series  is 
shy  of  strong  comedy  gags.  The 
laughs  are  weak  as  well  as  few  and 
far  between.  What  Ts  more  surprising 
is  the  fact  that  an  actor  of  such  sterl- 
ing capability  as  Leslie  Fenton  has 
been  shoved  into  a  slapstick  comedy 
role.     Not  up  to  the  mark  for  Fox. 


Exchanges  and  Pro- 
ducing Units  Merged 

(.Continued  from   Page  3) 

which  $2,000,000  preferred,  with  war- 
rants to  buy  common,  is  offered  now 
through  Dillon,  Read  &  Co.  The 
maximum  number  of  common  shares 
to  be  issued  at   this  time  is   162,630. 

Since  Educational  established  its  national 
system  of  exchanges  in  1919,  these  exchanges 
have  been  operated  by  subsidiary  corpora- 
tions, the  majority  of  whose  stock  has  been 
held  by  Educational  Film  Exchanges.  Under 
the  refinancing  plan  now  announced,  these 
subsidiary  companies  will  be  owned  outright 
by  Educational  Pictures.  The  controlling  in- 
terest remains  in  the  same  hands  as  in  the 
past  and  there  will  be  no  changes  in  man- 
agement or  personnel,  Hammons  stated.  Hold- 
ers of  stock  in  the  Educational  exchanges, 
now  become  stockholders  in  the  parent  com- 
pany, which  takes  over  operation  of  the  .ex- 
changes. 

The  producing  units  now  to  be  consolidated 
include  four  companies  heretofore  controlled 
by  Gauntlett  &  Co.,  which  have  produced  for 
Educational  release  the  Lloyd  Hamilton,  Lu- 
pino  Lane,  Mermaid,  Tuxedo,  Juvenile  and 
Cameo  comedies,  all  of  which  are  made  at  the 
Educational  studios.  The  subsidiary  corpora- 
tion which  acquired  the  studios  is  included  in 
the  consolidation.  The  film  business  and  cer- 
tain assets  of  Gauntlett  &  Company,  Inc.,  are 
also  to  be  acquired.  Product  in  addition  to 
that  supplied  by  Gauntlett  &  Co.  is  dis- 
tributed under  annual  contracts  made  with 
other  producers  except  the  distribution  of 
Kinograms,  which  is  controlled  by  contract 
extending    to    1930. 

Growth  of  Educational  since  1922,  is  cited 
by  the  number  of  accounts  served  each  year. 
They  are: 

June  1922,  5.700;  June.  1923,  6,500;  June, 
1924,  7,100;  June,  1925,  8,500;  in  June, 
1926.  10,100;  while  at  the  beginning  of  this 
year  there  were  on  Educational's  books,  13,000 
active    accounts. 

On  Nov.  24,  in  reporting  that  a 
financial  deal  was  under  way  be- 
tween Educational  and  Dillon,  Read 
&  Co.,  THE  FILM   DAILY  said: 

"The  plans  call  for  the  floating  of  a  bond 
issue  or  negotiation  of  a  straight  loan  from 
the  financing  company.  According  to  the  re- 
port, negotiations  are  pending  between  sev- 
eral producing  units,  releasing  through  Educa- 
tional for  an  outright  purchase,  in  order  to 
continue  the  brand  names  under  the  Educa- 
tional banner  in  the  reorganization  planned 

"This,  it  is  stated,  would  enable  Educa- 
tional to  engage  extensively  in  production, 
functioning  as  a  producingdistributing  or- 
ganization 

"In  a  further  move  of  centralization,  it  is 
stated,  the  company  plans  to  obtain  owner- 
ship of  Educational  exchanges  throughout  the 
nation." 


Fox  Theater  Activity 
Stirs  Philadelphia 

(Continued  from  Page   3) 
strates  that  Fox  is  determined  to  be- 
come an  important  factor  in  the  city's 
first  run   field. 

The  Equitable  lease  was  obtained 
after  spirited  bidding  for  the  1,700- 
seat  house,  which  is  to  be  known  as 
the  Fox  Locust.  Its  opening  will 
give  the  company  two  local  theaters, 
the  other  being  the  Fox.  The  new 
5.000  seater  is  to  be  started  within 
90  days  and  is  scheduled  to  open  in 
fall,  when  the  present  Fox  house  is 
expected  to  adopt  a  combination  pol- 
icy. 

There  is  considerable  discussion 
over  the  importance  of  the  two  Fox 
projects  in  this  key  city  now  domi- 
nated by  the  Stanley  interests.  Sev- 
eral distributors  have  been  reported 
at  various  times  as  planning  to  in- 
vade the  city,  although  Fox  is  the 
only  firm  which  has  carried  out  its 
plans.  Warners,  however,  were  bid- 
ders for  the  Equitable  which  Fox  has 
obtained. 


Monday 

Keen  competition  looms  in  Iowa  as  Frank 
Amusement  Co.  and  Blank  Enterprises  plan 
new    expansions. 

Joseph  Menchen  reiterates  statement  M-C-M 
has  screen  rights  to  "The  Miracle;"  J. 
Robert  Rubin  confirms  oral  agreement  with 
Menchen, 

United  Artists  to  have  minimum  of  18  re- 
lea  es    during    1927. 

Tuesday 

Texas  exhibitor  unit  drops  proposed  legal  fight 
against    chain    operators    of    state. 

Laugh  Mouth  successful,  survey  of  comedy 
bookings    for    January    shows. 

General  Electric  Co.  successfully  demonstrates 
Photophone,    new    talking    film    device. 

Wednesday 

Population  of  United  States  to  be  118,628,000 
by    July    1,    Census    Bureau    estimates. 

British  exhibitors  ask  Government  to  act  on 
subject  of  American  penetration  into  their 
industry. 

Comerford  circuit  continues  expansion  buying 
two  and  planning  to  build  two;  associated 
with    Fox    in    new    Buffalo    theater. 

"The  Love  of  Sunya"  chosen  as  initial  pic- 
ture for  Roxy,  which  opens  first  week  in 
March. 

Hearings  to  be  resumed  on  "blue"  hill  for 
District    of     Columbia. 

Twenty  theaters  under  construction  will  in- 
crease   Universal   chain   to   277    nouses. 

Thursday 

Reports  persist  Loew's  has  acquired  Mayer 
&-  Schneider  New  York  chain,  although 
principals    deny. 

176  Czech  exhibitors  join  German  co-operative 
producing    unit. 

Twenty  theaters  to  be  built  in  London  at  cost 
of  $10,000,000;  some  to  he  controlled  by 
Americans, 

Fox  exchanges  gross  $800,000  during  Fox- 
Week 

Friday 

Stanley   chain  to   add   20   theaters   by  purchase 

of    Harris    circuit.    Pittsburgh    and    Stiefels' 

Philadelphia    holdings 
Vitaphone     acts     to     lie     a     feature     at     Roxy. 

"When    a    Man    Loves"    opens    at    the    Sel- 

wyn.    New    York. 
Universal    establishes    new    high    in    1926    with 

net    earnings    of    $1,968,089. 
M.     P.     T      O      A.     administrative     committee 

meets   Tuesday  to  discuss   plans   for  national 

convention. 
Bill    drafted    in     Britain    providing    for    quota 

and    elimination    of    blind    booking. 
General     Electric     negotiating     for     production 

of    Photophone    pictures. 

Saturday 

$50,000,000    Loew    program    for    theaters    here 

and  abroad.     Schiller  quoted,  firm  will  spend 

$10,000,000    in    South. 
Educational     Exchanges    and     producing    units 

merged ;    parent    Company   is   formed   to  pool 

interests    of    subsidiaries. 
Rowland     announces     First     National's     policy 

towards   shorter  features,   except   in   specials 


Auburn    Officials    Warns 

Auburn,  N.  Y. — City  manager  John 
P.  Jaeckel  has  warned  theater  own- 
ers here  that  the  law  governing  at- 
tendance of  children  is  to  be  rigidly 
enforced. 


And  That's  That 


By  PHIL  M.  DALY      ^^ 

THE  Federal  Trust  &  Savings 
Bank,  Hollywood,  should  have 
little  difficulty  in  convincing  deposi- 
tors it  is  a  substantial  institution. 
President  Joseph  M.  Schenck,  Mary 
Pickford,  Douglas  Fairbanks,  Louis 
B.  Mayer,  Charles  Chaplin  and  Fred 
Niblo  are  directors.  Deposits  of  the 
bank,  capitalized  at  $500,  are  said  t< 
total    around    $5,000,000. 


"McFadden's  Flats"  has  a  cast  of 
real  Troupers.  Charlie  Murray 
formerly  was  in  vaudeville,  while 
Chester  Conklin  was  a  circus  clown. 
Cissie  Fitzgerald  was  a  stage  com- 
edienne, Larry  Kent  a  juvenile  in 
stock.  Aggie  Herring  and  De  Witt 
Jennings  also  saw  service  in  "speak- 
ies." 


Marshall  Neilan  has  his  first  con- 
tract framed  and  hung  over  his  desk 
It  has  handed  him  many  a  laugh. 
It  stipulates  he  is  to  get  a  weekly 
salary  of  $15  for  services.  The  ser- 
vices are  not  detailed,  but  Neilan  says 
it  meant  everything  from  proping  to 
playing  extra  and  leads  all  in  one 
scene. 


James  Ryan,  Fox  casting  director, 
can  afford  to  be  upstage,  for  his 
judgment  has  been  indorsed  by  the 
Wampas  in  its  selection  of  13  stars 
for  1927,  which  listed  five  girls  who 
are  appearing  in  Fox  pictures. 


Bloch    Substitutes    for    Brady 
Bertram   Bloch   is  serving  as   man- 
ager of  the  eastern   story   department 
for    M-G-M    during   the    illness   of    .1 
E.  Bradv. 


CAMERAMEN 

List  your  name  in  new  leaflet  of 
reputable  cameramen  and  indus- 
trial film  makers  to  whom 
prospects  may  be  referred.  No 
cost  of  any  kind,  simply  send  in 
the  data. 


Bureau  of  Commercial  Economics 

11 08-1  6th  St    N.W.  W.  shirRion.  D.C 


Schools,  Churches  and  Clubs 


using  Motion  Pictures 


Should  Subscribe  for 


THE  EDUCATIONAL  SCREEN 

and  keep  up-to-date  with  the 
new  films  and  new  equipment 

"1001     FILMS"     (Fourth  Edition 

Complete  reference  booklet,  listing  nearly  3,000  educational  films  given 
at  reduced  rate  with  each  subscription 

$1.50  per  year  -  5  South  Wabash  Ave.,  Chicago,  III. 


Screen  Quality  Counts 

i 

ii 

Prints  on  Eastman  Positive  from  negatives 
on  Eastman  Panchromatic  make  the"  most 
of  your  projection  equipment — give  max- 
imum photographic  quality  on  the  screen. 

For  only  Eastman  Positive  carries  through 
to  the  screen  with  fidelity  all  the  tones  of 
the  negative,  and  Eastman  *Tan"  alone 
renders  colors  in  their  true  black  and  white 
relationship. 

That's  fact — proved  by  Kodak  Research 
Laboratory  experts.  And  it's  fact  that 
counts  at  the  box  office — people  appreciate 
screen  quality. 


EASTMAN  KODAK  COMPANY 

ROCHESTER,  N.  Y. 


HAL  ROACH 

CHARLEY 


IF  "THEY'RE  LAUGHING 
WHEN  THEY  LEAVE, 
THEY'LL  COME  BACK/ 


CHASE 

COMEDIES 

TWO  REELS 

Hou)  to  Qet  $5,000.00 
More  a  Week 

One  big  Circuit  has  found,  by  testing  in  one 
of  their  best  houses,  that  a  Hal  Roach  pro- 
duced coritedy  actually  increases  their  gross 
$5,000.00  a  week. 

Isn't  it  worth  while  to  play  such  comedies, 
and  advertise  them? 

The  Chase  comedies  are  just  as  well  cast, 
directed  and  produced  as  the  best  features. 
Don't  take  our  word  for  it.  Judge  for 
yourself. 

Laughs  add  dollars  to  your  business.  They 
add  man\,— if  you  play  the  Chase  comedies, 

F.  Richard  Jones 
Supervising  Director 


^NEWSPAPER 
o/'FILMDOM 


ML  THE  NEWS 
ALL  THE  TIME 


VOL.   XXXIX     No.  32 


Monday,  February  7,  1927 


Price  5  Cents 


PUBUX-SAENGER  READY 
TO  EXPAND  IN  SOUTH 


North  Carolina  Move  Held 

Forerunner  of  Renewed 

Activity 

Charlotte,  N.  C. — Increased  activity 
in  this  section  on  the  part  of  Publix- 
Saenger  may  be  expected.  The  com- 
pany, formed  recently,  has  proceeded 
slowly,  but  now  is  prepared  to  step 
out  in  the  acquisition  program  it  has 
adopted. 

A  deal  recently  closed  gives  the 
company  control  of  the  following 
North  Carolina  theaters;  National, 
Imperial,  Alamo  and  Carolina, 
Greensboro;  Stale  and  Superha,  Ral- 
eigh; Paris,  Savoy,  Orphenni  and 
Midway,    Durham;    U  road  way,   Savoy 

{Continued   on    Page   7) 

Best  Films  Selected 

Berlin  —  Prom  a  general  inquiry 
among  Continental  and  foreign  actors, 
authors  and  critics',  says  the  German 
publication.  "B.  Z.  Am.  Mittag,"  the 
following  productions  were  voted  as 
the  best:  Number  of 

Picture  Votes 

Potemkin     > 31 

Ben     Hur 27 

Lady    Windermere'*    l';«i 17 

The  Gold  Rush 1« 

Variety    IS 

The    Waltz  Dream 14 

Faust     13 

The    Holy    Mountain 12 

The    Volga    lloatm.in 11 

What    Price    (ilory 9 

Wins  $25,000  Award 

Los  Angeles  —  Frederick  Peters, 
known  as  the  "screen  giant,"  was 
awarded  damages  of  $25,000  from 
United  Studios  for  injuries  received 
when  he  was  run  over  by  a  tractor 
two  years  ago  during  the  filming  of 
a   picture. 

"Beloved  Rogue"  at  Strand 

Commencing  week  of  March  5 
"The  Beloved  Rogue"  is  booked  in- 
to  the   Strand. 


Another  Record 

What  is  said  to  be  a  record 
for  roadshow  pictures  outside 
New  York  was  established  at 
the  Auditorium  by  "The  Big 
Parade,"  when  it  grossed  $15,- 
914  in  four  days.  This  is  an 
average  of  $4,000  a  day.  Omaha 
has  a  population  of  211,664. 
The  Auditorium  seats  around 
2,500.  A  daily  editorial  in 
"The  World-Herald"  featured 
the  run. 


Merger  Talk  On  Again 

THE  possibilities  of  further  mergers  in  the  industry  are 
the  subject  of  discussion  in  Wall  Street.     On  Satur- 
day, "The  Wall  Street  Journal,"  which  is  usually  well- 
informed,  declared: 

"Several  Stock  Exchange  houses  were  discussing  plans  fo- 
combinations  in  the  motion  picture  and  theatrical  field  and  inti- 
mations were  made  that  conditions  have  been  shaping  themselves 
favorably.  Most  of  them  were  of  opinion  that  Loew's  would 
benefit,  particularly,  if  such  proposals  are  consummated  satis- 
factorily." 

The  Financial  editor  of  "The  New  York  American" 
made  this  comment: 

"Recent  quiet  absorption  of  Loew's  has  attracted  attention, 
and  those  who  have  carried  on  part  of  the  buying  are  now  hint- 
ing at  merger  developments.  It  is  maintained  that  the  control- 
ling interests  of  three  of  the  leading  moving  picture  companies 
have  held  several  conferences  recently,  and  it  is  thought  that 
they  have  discussed  the  advisability  of  consolidation  and  whether 
or  not  the  Federal  Trade  Commission  would  approve  of  such 
action." 


Tax  Bill  Reported 

Pierre.  S.  D. — -Theater  owners  are 
confronted  with  a  bill  calling  for  the 
levy  of  a  ten  per  cent  tax  on  theater 
admissions  which  has  been  favorably 
reported  to  the  House.  To  date,  ad- 
verse legislation  has  been  success- 
fully headed  off  in  South  Dakota,  al- 
though bills  have  been  introduced 
with  unfailing  regularity  during  the 
last  several  sessions. 


Backs  Birmingham 

Mull,  Eng. — Exhibitors  of  this  sec- 
lion  are  in  sympathy  with  Birming- 
ham exhibitors,  who  recently  voted 
to  refrain  from  booking  Famous  pro- 
duct in   retaliation   for  the  company's 

(Continued    on    Page    2) 


Educational  Incorporates 
Dover.  Del. — A  charter  has  been 
filed  for  Educational  Pictures,  Inc., 
with  35,000  shares  of  eight  per  cent 
cumulative  preferred  stock  with  par 
value  of  $100  per  share,  and  250,000 
shares  of  common  without  par  value. 
Incorporators  were  Arthur  Skillman. 
Edwin  J.  Miller  and  Andrew  J.  Ar- 
huckle    of    New    York. 


Favors   Sunday  Shows 

Berlin,  Conn. — By  a  vote  of  118  to 
72  in  town  meeting  the  previous  ac- 
tion of  the  town  in  prohibiting  Sun- 
day shows  has  been  overruled. 


Sunday  Question  Up 

Binghamton,  N.  Y. — The  question 
of  Sunday  shows  is  a  rife  one  here. 
There  is  reason  to  believe  that  a 
proposed  ordinance  permitting  Sab- 
bath performances  has  an  excellent 
chance  of  passage. 


N.  D.  Local  Option  Bill 

Bismark.  N.  O  — Local  option  for 
municipalities  on  the  question  of 
Sunday  shows  -s  provided  for  in  a 
bill  introduced  by  Sen.  Dell  Pat- 
terson. Several  atempts  have  been 
made  to  modify  the  drastic  "blue" 
law,  which  for  years  has  been  rigidly 
enforced  throughout  the  state.  A 
local  option  bill  failed  at  the  last 
session. 


A  Review  of  Reviews 

By  LILIAN  W.  BRENNAN 
The  third  edition  of  Vitaphone  en- 
tertainments appeared  in  conjunction 
with  the  introduction  of  John  Barry- 
more's  latest  picture,  both  sponsored 
by  Warner  Bros,  and  likely  to  prove 
very  worthy,  remuneratively  speak- 
ing. The  Vitaphone  numbers  are 
(Continued  on  Page  7) 


Admission  Regulation  Sought 

Albany,  N.  Y. — Theaters  of  the 
state  would  be  forbidden  to  increase 
admissions  on  Saturdays  or  Sundays 
except  by  special  permit  under  a  bill 
introduced  by  Sec.  William  L.  Love. 
Violation  would  be  a  misdemeanor. 
Permit  for  increases  could  be  obtain- 
ed from  the  municipal  licensing  bu- 
reau on  proof  that  additional  enter- 
tainment would  be  offered. 


Fire  Destroys  Machias  O.  H. 

Machias,  Me. — The  Phoenix  O.  H., 
operated  by  W.  G.  Means.  Jr.,  was 
destroyed  by  tire.  Means  will  build 
a  new  theater  and  will  lease  a  hall 
until  the  new  house  is  ready. 


ROXY  IS  EQUIPPED  FOR 
STEREOSCOPIC  EILMS 

Spoor  Process  Picture  Is 

Reported  Booked  for 

New  Theater 

Equipment  for  the  projection  of 
stereoscopr|  pictures  is  being  install- 
ed at  the  Roxy,  W.  E.  Atkinson  states 
in  answer  {o  a  report  that  the  thea- 
ter has  booked  the  third  dimension 
picture  being  made  by  the  Spoor  pro- 
cess. J.  Stpart  Blackton  is  produc- 
ing the  picture,  "The  Flag  Maker," 
in  which  diaries  Ray  has  the  lead- 
ing role.  Atchison  declined  to  com- 
ment on   the' report  of  the  booking. 

Installation  of  the  special  equip- 
ment makes  the  Roxy  the  first  thea- 
ter in  the  world  to  provide  facilities 
for  presentation  of  third  dimension 
films. 


Goal  Fields  Hit 

Wilkes  Barre,  Pa. — Theater  own- 
ers of  the  anthracite  region  of  north- 
eastern Pennsylvania  are  feeling 
the  effects  of  the  tfoal  strike,  with  the 
adverse  reaction  causing  box  office 
receipts   to   shrink. 

Because  the  strike  has  resulted  in 
the  substitution  of  other  kinds  of 
(Continued    on    ^jPage    2) 

"Pawnee   Bill"  Brings  Suit 

Los  Angeles — Maj.  Gordon  W.  Lil- 
lie  (Pawnee  Bill)  is  here  to  fight  use 
of  his  name  by  Associated  Independ- 
ent Producers  or  Bromberg  Attrac- 
tions. A  temporary  injunction  has 
been  obtained  in  Federal  Court. 


Building  at   Bridgeton 

Bridgeton,  N.  J. — Stanley  Fox  The- 
aters will  build  a  house  here. 


Reichenbach,  Green  Room  Guest 

Harry  Reichenbach  is  to  be  guest 
of  honor  next  Sunday  evening  at  a 
beefsteak  dinner  of  the  Green  Room 
Club. 


$15,000,000  Program 

Philadelphia — Increasing  the 
company's  building  and  acqui- 
sition budget  to  $15,000,000,  the 
Stanley  Co.  has  completed 
plans  for  a  $5,000,000  theater 
here  comparable  to  the  Para- 
mount, New  York,  and  the  Up- 
town, Chicago.  It  will  seat 
5,000  and  be  the  fifty-sixth  unit 
of  the  local  Stanley  holdings. 


5 &&« 


DAILY 


Monday,  February  7,   1927 


VoLXXXIX  No  32     Monday.  Feb.  7.  1927     Price  5  dots 


I0HN  W    AUCOATE 


Publisher 


Published  daily  except  Saturday  and  holidays 
at;  .'l^SO  Broadway,  New  York.  N.  Y..  and 
copyright  (1927)  by  Wid's  Films  and  Film 
Folk,  Inc.  J.  W.  Alicoate,  President  and 
Publisher;  Maurice  D,  Kami,  Vice-President 
and,  ! Editor;  Donald  M.  Mersereau,  Treas- 
urer,! Business  and  Advertising  Manager; 
Ralph  Wilk,  Traveling  Representative.  En- 
tered as  second  class  matter  May  21.  1918, 
at  the  post-office  at  New  York,  N.  Y. 
under  the  act  of  March"  3.  1879.  Terms 
(Ijostage  fr.ee)  United  States,  outside  of 
Greater  New  York,  $10.00  one  year;  6 
months,  $5. Oty;.  3  months,  $3.f)0.  Foreign, 
$15.00  "Subscribers  should  remit'' with  order. 
Address  all  communications  to  THE  FILM 
DAILY,  1650  Broadway.  New  York,  N.  Y. 
Phone  Circle  4736-4737-4738-4739.  Cable  ad 
dress:  Filmday,  New  York.  'Hollywood, 
California — Harvey  E.  Gausman,  Ambassa- 
|otel:  "Phone,  Drexel  7000  and  Wash- 
incton  9794.  '  London — Ernest  \V.  Fredman. 
The  Film  Renter.  58.  Great  Marlhoroufrh  St, 
I-oOrion,  W  I.,  Paris — La  Cinematographic 
Francaise,   5,    Rue   Saulnier. 


•  \;-j,:.k      :: 

Financial 

Exhibitors 
Daily  Reminder 


ThriftJYeek 
campaigns  con- 
ducted in  co- 
operation with 
your  local  bank 
aid  business 
and  build  good 
will. 


Monday,  Feb.  7,  1927 


Trans-Lnx  was  the  outstanding  stock  in 
sales  activity,  turning  over  6,400  shares  at 
a  J/i  rise.  Famous  Common  gained  a  full 
point  on  a  transfer  of  700  shares.  Pathe 
dropped   a   point   on    sales   totaling    2,400. 


Quotations 


High 

Ann!    Seat.     Vtc 43^ 

'Am  ,  Seat.    Pfd 

•Balaban    &    Katz..    .. 

*Bal.  &  Katz  Vtc 

Eastman      Kodak.  .  .  12V 
Famous   Players. ..  .11076 

*Fam     Play.    Pfd 

*Filni    Inspect. 

•First     Nat'     Pfd 

Fox    Film    "A" 67 J4 

Fox  Theaters    "A".   21  j* 

Intern'l     Project 

Lbew's,.  Inc 51 'A 

Metro-Gold     Pfd....   25 J* 
*M.    P.    Cap.    Corp.    .  . 
Pathe    Exch.    "A"..    38J4 
^Paramount    B'way.100 

ttRoxy     "A" •  ■    34 

Units 38 

Common:  .  .    10 

Bros 47 

Co.   of  Am.   . . 
Trans-Lux   Screen. .      7%£ 

*Uttiv.    Pict.    Pfd 

Universal  Pictures  3&'A 
Warner  Pictures...  32  ^ 
Warner    Pict.    "A".    44 ys 


ttRoxy 
ttRoxy 
Skouras 
*Stan 


Low 

43 


128J4 

10934 


(7  y2 
21 

50J4 
25  54 

3m 

100 
32 
35J4 

47 


3S'A 

31H 

43  y2 


Close 

43  Vi 

46 

63'A 

73  "4 
128M 
110  7s 
]?? 

S'A 

98 

67  M 
21 

1074 
51 

25^ 
12f4 
38 
100 


47 
89 

ioiy2 

3»'A 
32'A 
43% 


Sale* 

200 


200 
700 


200 
1,000 

'566 
100 

2,466 

2 


6.400 

io'o* 

1,600 
5,000 


"Last    Prices    Quoted    "Philadelphia    Market 
ftBid  and  Ask  tBoml    Market 


; , '  ' 


Wilby  Leases  Ala.  Theater 
Selma,   Ala.— R.   B.   Wilby   has   se- 
cured a  lease  on  the  Academy  of  Mu- 
sic  and   may   rebuild   the    house    into 
one  with  larger  capacity. 


Goal  Fields  Hit 

(Continued  from  Page  1) 

fuel  for  anthracite  coal,  further  de- 
pression of  business  is  anticipated. 
Many  of  the  colleries,  it  is  stated, 
will  be  shut  down,  due  to  a  lack  of 
orders,  which  will  prove  a  blow  to 
theater  patronage  throughout  this 
section.  Closing  of  a  number  of 
theaters    is    anticipated. 


Stevens  to   Open   Theater 

Springfield,  Mo. — Louis  Stevens  is. 
remodeling  part  of  the  Headley  Bldg.. 
306  Boonville  Ave.,  into  a  picture 
house. 

Kaufman  Managing  "U"  House 
Denver — 'Albert    Kaufman    of    New 
York    has    become    manager    of    the 

\111erican,  Universal   house. 


In  the  Courts 

\ 

A  suit  by  Carl  Guten  against  Wil- 
liam and  Rose  Harawitz,  owner  of 
the  moving  picture  theater  at  1703 
Third  Ave.  was  filed  in  the  Supreme 
Court  to  compel  the  defendants  to 
execute  a  lease  agreed  upon  between 
the  parties  by  which  the  plaintiff  is 
to  rent  the  theater  for  15  vears  at 
from  $7,200  to  $8,700  a  year. 


AMERICAN   AND  FOREIGN  DISTRIBUTORS 
OF  QUALITY  MOTION    PICTURES 

E  PICTURES 


jipu 


ARTHUR  A.LEE  PBES 


m 


70I    SEVENTH    AVE.   NEW  YORK    BRYANT  635S 


Applications  were  filed  in  the  Su- 
preme Court  in  behalf  of  Walter  J. 
Greene,  Fred  B.  Warren  and  Leo 
J.  Rossett  t6  dismiss  the  suit  brought 
against  them  by  Peter  Licari  as 
trustee  of  the  American  Releasing 
Corp.  on  the  ground  that  the  plain- 
tiff has  failed  to  bring  the  action  to 
trial  within  a  reasonable  time.  The 
defendants  were  sued  in  connection 
with  an  agreement  between  the 
American  Releasing  Corp.  and  the 
Selznick   Distributing   Corp. 


Backs  Birmingham 

(Continued  from  Page   1) 

move    in   acquiring   two    Birmingham 
theaters. 

The  general  council  of  the  C.  E.  A. 
recently  adopted  a  resolution  de- 
nouncing "the  American  invasion  and 
control"  of  British  theaters.  Sub- 
sequently, the  Government  was  asked 
to  act  in  the  matter,  Liverpool  exhi- 
bitors have  lined  up  with  the  Bir- 
mingham   unit. 

Suing   Pathe 

A  judgment  for  $5,745  has  been 
filed  in  the  Supreme  Court  against 
Pathe  Exchange,  Inc.,  in  a  suit  by 
Rene  Moreau.  The  plaintiff  claim- 
ed $5,461  for  photographing  a  num- 
ber of  films  at  the  request  of  the 
defendant,  and  got  a  verdict  for  $4,- 
369  with  interest.  Another  claim 
was  made  for  $2,924  as  the  value  of 
a  film  "Autumn"  delivered  to  the  de- 
fendant, and  Moreau  also  claimed 
$3,874  for  films  sold  to  the  defendant 
at  fifty  cents  for  each  foot  of  nega- 
tive, but  a  verdict  was  returned  for 
the  defendant  on  these  claims. 


On  Broadway 


Astor — "The   Big   Parade" 

Broadway — -"Held    By   the   Law" 

Cameo — "Michael    Strogoff" 

Capitol — "The    General" 

Central — "The   Fire   Brigade" 

Colony— "The   Better  Ole" 

Criterion — "Beau    Geste" 

Embassy — "Tell   It   to  the   Marines" 

Harris — "What   Price  Glory" 

Hippodrome — "Getting    Gertie's   Garter" 

Loew's     New     York — Today — "Valencia" 

Tuesday — "One  Hour  of  Love"  and  "Long 
Loop  on   the   Pecos" 

Wednesday — "Just    Another    Blonde" 

Thursday — "The    Last    Trail" 

Friday — "First  Night"  and  "Forest  Havoc" 

Saturday — "The  Flaming  Forest" 

Sunday — "Blonde    or    Brunette" 
Mark     Strand — "McFadden's     Flats" 
Paramount — "It" 
Rialto — "The    Kid    Brother" 
Rivoli — "Old    Ironsides" 
Selwyn — "When   a    Man    Loves" 
Warners — "Don   Juan" 
Brooklyn  Mark  Strand — "The  Night  of  Love" 


f"«">'   !»■■»!  .«..»  I  l«l  ■«■■«■  I  >M«M«"«H« 


QUALITY    PRINTS 
Titles  and  Negative  Developing 

Release  Printing 
U.    S.    Film    Laboratories,    Inc. 

Hudson  Heights,  N.  J. 


Palisades    3678 
>■■<■■■■■■■•■ 


Metro-Goldwyn-Mayer  applied  in 
the  Supreme  Court  for  the  confirma- 
tion of  an  award  of  $289  made  in  its 
favor  against  Ralph  H.  Rhinehart,  of 
Ashland,  X.  V.,  for  refusal  to  accept 
films    ordered. 


If  You  Are  in  the 


Market  for  Any  Kind  of 

MOTION  PICTURE 
APPARATUS 

CONSULT     USAND    SAVE 
MONEY 

SEND  J  OR  OUR  PRICE  LIST 

ItflUQCTCHByS 

ff|IO  West  32^St„Newyork.N.y.*^ 
Phona    Penna.    6564  jj 

Motion  Picture  Department        j 


Frank  and   Quimby  on  Coast 

Culver  City— W.  B.  Frank,  East- 
ern representative  and  vice-president 
for  Hal  Roach  and  Fred  Quimby, 
who  has  just  become  associated  with 
Roach,  have  arrived  from  New  York. 


OUR  GANG  Comedy' 

HAL  ROACH  w*/ HIS  RASCALS <4 

SEEING  THE  WORLDS 


diiucteo  ay 

■ROBERTMcCOWAHs ' 


This  is  a  "Cornerblock"  cut  furnished 
FREE  for  all  Pathecomedies  at  your 
Exchange. 


Original   Negatives  of  Everything 
in  Motion  Picture  Stock  Shots 

WAFILMS,  INC. 

W.  A.  Futter,  Pres. 
130  West  46th  St.  Bryant  818 1 


The  largest,  most 
comfortable  and  con- 
venient projection 
rooms  in  New  York 


Have  your  pictures  screened 
in  the  best-equipped  projec- 
tion rooms.  No  overtime 
charge  for  projections  at  night 
to  our  regular  customers. 


OUR  PRICES  ARE  AS  LOW  AS 

THE  LOWEST— 
OUR  SERVICE  THE  HIGHEST 


Your  filrrs  called  for  and 
returned  without  charge. 

SIMPLEX 
PROJECTION  ROOMS 

220  West  42nd  Street,  N.  Y.  C. 


Wisconsin    3770 


John  D.Tippett,  Inc. 

Raw  Stock 

Negative  and  Positive 

All  Colors 


1540  Broadway 
New  York  City 


6040  Sunset  Blvd. 
Hollywood,  Calif. 


WARNER  BROS. 

present 


V 


V 


* 


NOW 

AVAILABLE 

cfor 

EXTENDED 
RUNS 

WARNER  BROS. 

Extended  Run  Productions 


;\ 


WARNER  BROS. 
ESENT 


fl/our 


John 


1 


iVRRYMORE 


John  Barrymore 

The  Qreatest  Lffluer  of  All  Ages! 


THE  king  is  dead;  long  five  this  king!    The  glory  that  was  Don  Juan's 
John  Barrymore's  for  in  making  this  dashing  hero  of  the  age-long  legg 
again  and  love  again,  Barrymore  has   made  himself  Don  Juan's  success^ 
epitome  of  all  that  made  Dofc  Juan  immortal,  Barrymore  becomes  an  even  greater 
Don  Juan.    For  in  this  vibram^picturization  of  innumerable  love    f^Bts,    he   ra- 
vishes womanly  beauty  as  only  ax^on  Juan  at  heart  could. 

Clandestine  rendezvous,  piratical  passic*R^endless  amoursmwfung  the  gamut  from 
a  simple  kiss  to  impassioned  acquiescence — thrills  "of  which  every  woman  dreams, 
adventures  that  every  man  desires — all  these  Barrymore  enacts  with  a  fiery  emo- 
tion that  stamps  him  indelibly  as  "the  greatest  lover  of  all  ages!" 


ARYASTOR 


©£) 


bride  is  here  — 
Come  and  get  her. 


THE  challenge  of  "Don  Juan"  rang  in  the  ears  of  the  wed- 
ding guests!  Astounded  they  turned  to  gaze  up  at  the 
fiercely  joyous  face  of  the  man  who  had  despoiled  the  hearts  of 
the  most  famous  beauties  of  the  day!  And  as  usual — his  latest 
conquest  more  daring,  more  breath-taking  than  the  last! 


What  a  man,  this  Don  Juan!  Taking 
his  love  where  he  found  it;  luring 
those  that  pleased  him  softly,  su- 
avely,surely;  or  rushing  into  beauty's 
privacy  to  steal  by  force  that  which 
might  have  escaped  him  otherwise! 

In  Don  Juan  you  have  a  role  that 
Barrymore  has  enacted  to  live  for- 
ever. Debonair,  insouciant,  philan- 
derer, he  has  stolen  the  hearts  of  all 
that  have  seen  him.  For  here  is  the 
ultimate    thrill    which    the    public 


craves  —  love  that  dares  all,  love 
that  consumes  all,  love  that  leaps 
like  liquid  fire  through  the  veins 
of  popular  fancy! 

In  city  after  city  where  this  great 
picture  plays  the  result  is  the  same 
— a  hurricane  of  praise  by  the  press, 
thundering  acclamation  by  the  pub- 
lic. In  the  history  of  motion  pic- 
tures no  production  has  ever  so 
combined  the  qualities  of  enter- 
tainment and  box  office  power. 


WARNER  BROS. 

EXTENDED  RUN  PRODUCTION 


f 


Profits, 

the  final  consideration! 

ACCLAIMED  by  the  critics!  Applauded  by 
the  public!  But  now  the  box  office  tells  the 
story  in  terms  of  profits!  Box  office  history  is 
in  the  making.  Read  the  following  records  of 
performance  in  representative  cities  throughout 
the  country.  Hundreds  of  thousands  of  people 
drawn  to  single  theatres — smashing  all  records 
for  business,  smashing  all  records  for  profits! 


503, 140  in  NEW  YORK  °^T^Z 

Warner's  Theatre,  New  York,  with  a  top  of  $2.00.  £.R.O 
every  performance. 

432,000  in  LOS  ANGELES  fr  « 

Juan"  at  Grauman's  Egyptian.  RecordreceiptsatC2.  top. 


552,000  in  CHICAGO 


552,000   Chicagoans 
saw  it  during  iour 
months  at  McVickers,  Chicago.  A  sensation  at  $2.00. 


230,880  in  BOSTON 


230,880    people    at    the 
Colonial,  Eoston;  turn- 
ing crowds  away  every  performance  at  Cl.50. 


96,000  in  ST.  LOUIS  *£&? 


id  admissions 
?Capitcl  Theatre, 
Ct.  Louis,  during  a  two-months'  run  at  top  scale  cfCl.50. 


164,720  in  DETROIT  ES/SJT  *£Z 

Juan"   at   the  Chubert-  Lafayette   in   Detroit.      Packed 
houses  at  $1.50  top  unprecedented. 


216,000  in  ATLANTIC  CITY 


216,000  in 
2  months 

at   Globe  Theatre,   Atlantic  City,  N.  J.,   at   a   C2.C0  top. 

A  record! 


126,872  in  NEWARK,  N.  J.  22LE 

a  top  cf  $1.50  since  Christmas  Day   at  Rialto,  Newark. 
Marvelous  performance! 

110,000  in  BRIDGEPORT,  CONN. 

110,000  patrons  lat   the   Cameo   Theatre,   Bridgeport,   in 
five  weeks  at  $1.50  top.    Ct ill  going  strong. 


Noiv  you  can  play  it  in  your  theatre; 
book  "Don  Juan"  now  for  your 
share  of  the  profits  with  the  new 
world's  champion  money 'getter ! 

WARNER    BROS.    PRESENT 

JOHN 

BARRYMORE 
"DON  JUAN" 

The  Qreatest   L  All   . 

WARNER  BROS. 

EXTENDED   RUN   PRODUCTION 


. 


. 


THE 


Monday,  February  7,  1927 


-c&Oi 


DAILY 


£xpfoU-Q-G4am& 

DULY  TIPS  WHICH  MEAN  DOUACS  FOB  SUOWMEN 


"Abraham  Lincoln" 
(First  National) 
Worked  up  a  lot  of  publicity  by 
laving  the  local  Civil  War  veterans 
i%  guests  of  the  theater.  The  vets 
vere  loud  in  their  praise  of  the  pic- 
:dre,  and  recalled  many  of  the  scenes, 
rhe  manager  brought  them  to  and 
torn  the  showing  in  his  car. — -A.  J. 
rlftdal,  State,  Corning,   N.  Y. 


i  "Love   'Em   and   Leave   'Em" 

(Paramount) 
Placed    a    toy    auto    on    display    in 
libby   a   week    in    advance,   with   an- 
rtbuncement     stating     it     would     be 
awarded    to    the   youngster    receiving 
the    most    coupons    in    a    popularity 
tontest.      Coupons  were  given   to  all 
patrons.      News    of    the    contest    ap- 
peared   in    local    newspapers   as    well 
is   on   signs   alongside   the   toy   auto. 
[it  seemed  that  every  boy  and  girl  in 
Gown  wanted  the  toy  auto.     The  con- 
gest stimulated  interest  to  such  an  ex- 
I'tent  that  he  kids  were  always  round- 
ing up  their  families,   neighbors,  and 
friends    to    attend    the    theater    while 
the   contest    was    still    in    progress. — 
Irvin,   Imperial,  Charlotte    N.   C. 

A  Review  of  Reviews 

(Continued   from   Page    1) 

grouped    to    reach    both    Mrs.    Park 
■Avenue   and    Miss    Broadway   so    the 
selections   vary   from    "Rigoletto"    to 
"She   Knows   Her   Onions."     Charles 
Hackett    seemed    the    best    from    the 
•operatic  angle  while  Van  and  Schenck 
Scored    with    "Hard    to    Get    Gertie." 
■When  a  Man  Loves"  presents  John 
(Barrymore    in    another    of    his    great 
lover"  sensations  but  there  is  also  a 
'.sneaky    suspicion    that    Dolores    Cos- 
tello  will  reap  many  of  Webster's  best 
in  the  final  summing  up.     She  is  beau- 
Bful   and   her  work  has  a  naturalness 
i,lhat  makes  it  mighty  effective.     Alan 
'■Crosland  had  the  box  office  in  mind 
iV'hich  is  well  enough,  so  Manon  Les- 
caut    is    not    quite    "herself."      The 
yjmash  bang  meller  finish  is  too  long, 
Rie    development    over    anti-climactic. 
.  Estelle  Taylor  and  William  Powell 
are     interesting     features     of     "New 
York".      There   are   no    others.     The 
I  aory  is  poor  meller  hokum,  not  clev- 
erly treated  and  running  into  a  series 
of  hectic   situations  that  occasionally 
slight  the  intelligence. 

Leon  Errol  and  his  collapsible  knee 
affords  much  merriment  in  "The 
Lunatic  At  Large".  Dorothy  Mac- 
kaill  has  little  to  do. 

The  war  continues  in  its  current 
streak  of  popularity  with  "The  War 
Horse"  the  latest  contribution.  This 
Buck  Jones  picture,  however,  is  one 
of  the  few  good  pictures  of  the  week. 
Light,   original,   clean   and   amusing. 

Talking  of  clean  pictures  there 
were  bits  in  "Stolen  Pleasure,"  "Un- 
easy Payments"  and  "The  First 
Night"  that  preclude  both  of  these 
pictures  from  being  suitable  for  fam- 
ily trade. 

Recommended  as  average  enter- 
tainment, for  theaters  with  medium 
priced  admissions,  are  "Taxi,  Taxi," 
"Wolves  of  the  Air,"  "Remember," 
"The  Speed  Cop." 


Publix-Saenger  Ready 
To  Expand  in  South 

(Continued  from  Page  1) 
and  Carolina,  Fayetteville,  and  Caro- 
lina,  Chapel    Hill. 

The  company  now  is  considering  a 
site  for  a  theater  at  Winston-Salem 
and  is  said  to  be  considering  houses 
in   other  cities  of  this  and  adjoining 

states. ■ 

Building  at  Knoxville 

Knoxville,  Tenn.  — ■  Plans  for  the 
$1,000,000  Publix-Saenger  house, 
which  have  been  deferred  for  some 
time,  are  to  be  resumed,  it  is  under- 
stood. The  company  now  has  the 
Lyric  here.  For  some  time  the  Gay 
St.,  site  of  the  proposed  theater  has 
been  boarded  off. 


Publix  in  Fall  River 

Fall  River,  Mass. — It  is  understood 
here  that  Publix  has  secured  a  site 
me  the  heart  of  the  city  where  it  will 
erect  a  modern  theater  at  once. 


And  That's  That 


'  '"     By  PHIL  M.  DALY     

PAUL  WHITEMAN  is  to  get  a 
great  testimonial  reception  to- 
day with  a  band  of  250  pieces  to 
greet  him  on  his  arrival  in  New 
York.  What  a  lot  of  picture  house 
records   he's   bringing  with   him. 


The  operator  who  is  always  cry- 
ing about  the  breaks  he's  getting, 
usually  cares  little  about  those  in 
the  films  he's  showing. 


I.on  Chaney  is  dieting,  but  it's  not 
by  choice.  His  ingenious  makeup  for 
"Mr.  Wu,"  prevents  him  from  eating 
during  the  day,  his  only  repast  beina 
malted  milk  sucked  through  a   stra*w. 


Royalty  on  Tour 
H.  R.  H.  Prince  Joachim  Albrecht, 
cousin  of  Ex-Kaiser  Wilhelm,  com- 
poser and,  orchestra  conductor,  will 
visit  America  for  a  concert  four. 
Preliminary  arrangements  are  being 
made  by  Holmes  C.  Walton,  authors 
and  producers. 


Films  Aiding  Science 
Paris — The  Academy  of  Science,  at 
its  last  conference,  held  screeniiigiB>  of 
scientific  pictures  which  depicted  the 
movement  of  small  obstacles  in  fluids 
used   by    scientists. 


Harry   Langdon    is   a    nlutton   fot 
punishment.     Now  he's  entering  thi 
Grand   Prix    automobile    race    to    b 
held  Feb.  12.     His  car  has  the  man 
ber  13. 


Two    More   Added 
Ray  Rockett  is  producing  "See  You 
in   Jail,"   for   First    National.      Josep' 
Henaberry  is  directing. 


Flood  of  Viennese  Melodies 

Berne: — Following  the  Swiss  show- 
ing of  "The  Merry  Widow"  and  "The 
Dream  Waltz,"  which  were  both  suc- 
cessful, the  market  has  been  flooded 
with  pictures  of  the  Viennese  musical 
comedy  type. 


i 


BUILD  BUSINESS 

'W'HH  KHvfW.H,I.N  1111  I  H  I.I  I  i  HI" it 


Because  they  are  the 

BEST 


and 


ONLY 

Trailers  with  Actual 

Scenes  from  Each 

Picture. 


NATIONAL  SCREEN  SERVICE,  Inc. 

Distributing  throughout  the  United  States  from 

CHICAGO  -   NEW  YORK  -  LOS  ANGELES 

845  S.  Wabash  Ave.        130  West  46th  St.  1922  S.  Vermont  Ave. 


SHORT   TALKS 

ON 
SHORT  FEATURES 


Concentration 

The  coed  who  told  her  pro- 
fessor she  was  going  to  "con- 
centrate— on  a  lot  of  things^ 
never  got  very  far  with  any,  of 
them. 

I  believe  in  concentration — 
on  one  thing — for  real  service 
and  real  success.  That  is  why 
Educational,  like  no  other  big 
national  distributing  organiza- 
tion, has  dealt  exclusively  in 
Short  Features — for  seven  years. 

This  specialization  quickly 
enabled  Educational  to  assume 
unquestioned  leadership  of  the 
Short  Features  field,  a  leader- 
ship that  has  been  consistently 
maintained,  and  which  we  shall 
continue  to  maintain.  Thirteen 
thousand  exhibitors  testify  to 
this  leadership  by  showing  Edu^ 
cational  Pictures  regularly. 

For  seven  years  of  unbroken 
progress  exhibitors  have  de- 
pended confidently  on  Educa- 
tiona  for  quality  Short  Features 
— a  great  guarantee  back  of  our 
greater  plans  for  the  next  season. 


^^C/^it^ta^u*-*^, 


Prtsident 


EDUCATIONAL 
FILM  EXCHANGES,  Inc. 


A  FIRST  NATIONAL  SPECIAL 


^NEWSPAPER 
o/'FILMDOM 


ALL  THE  NEWS 
ALLTHE  TIME 


VOL.  XXXIX     No.  33 


Tuesday,  February  8,   1927 


Price  5  Cents 


i 


f     Mayer 

A  RATHER  earnest  indi- 
vidual voiced  a  few  of  his 
ideas  yesterday.  His 
thoughts — and  there  were  many 
- — were  interesting  because  they 
were  clear  and  concise.  Mayer 
4-Louis  B. — has  definite  ideas. 
He  tells  you  what  he  thinks 
about  production  and  its  future 
with  an  assurance  that  begets 
confidence. 

On  only  one  question  he 
sought  for  an  answer  and  didn't 
get  it.  But  then  nobody  else  in 
the  industry  has  and  so  Mayer 
finds  that  in  this  instance  he  has 
a  large  and  renowned  company. 
The  query  was :  How,  when 
and  by  what  agency  will  nega- 
tive costs  be  held  within  the 
bounds  of  reason  ? 


Negatives  and  Formulas 

The    producing    head    of _  the    ex- 
tensive    M-G-M     organization     con- 
cedes, as  others  do,  that  pictures  cost 
too  much.     We  asked  when  the  prac- 
tice, which  seems  to  climb  closer  to 
the    heavens    as    each    year    goes    by, 
will  end.     He  did  not  know,  but   he 
suggested  that  if  and  when  the  pinch 
,  of    business    depression    ever    hit    the 
"industry   retrenchment  in   production 
as  well  as  in  all  other  branches  will 
be  drastic  and  severe.     Mayer  is  un- 
doubtedly correct  when  he  states  this, 
.but  is  that  the  best  way  to  do  it? 

We    inquired    about    types    of   pic- 
tures.    Was  it  comedies  or  westerns 
or  both   that   the   public   wants?      In 
Srief,   Mayer   replied:   "It's   good   en- 
ertainment.      Formulas    mean    noth- 
g.     Where  is  the  man  who  can  de- 
irmine    what    the    public    will    want 
rom   year   to   year?" 

Mayer    is    fixed    in    his    determina- 
tion   to    make    good    pictures    better. 
He   argues   and   does   it   well   that   it 
!s  as  eminently  satisfactory  to  rear  a 
ood-looking  child  as  a  homely  one. 

The  Cook  and  the  Baker 

Discussing  this  business  of  mak- 
ing pictures  as  a  mass  entertain- 
ment, Mayer  touched  on  camera 
angles.  This,  of  course,  led  to  the 
subject  of  German  pictures.  Does 
the  cook  care  about  the  unique  shot? 
Isn't  it  more  important  to  build  the 
production  recipe  around  those  in- 
gredients which  your  bulk  audiences 
want  to  see  rather  than  to  spend 
many  dollars  and  more  hours  in 
striving  for  a  camera  angle  which 
only  a  comparative  few  will  appre- 
ciate?    Well?    Isn't   it? 

KANN. 


UNION  RIGHT  TO  DENY 
CARD  ISJT  IN  SUIT 

Conspiracy  is  Charged  by 

Operator,  Losing  Job 

Held  11  Years 

St.  Paul — Involving  the  right  of  a 
union  to  withhold  a  union  card  from 
a  projectionist,  suit  of  Frank  St. 
John,  charging  conspiracy  against 
the  St.  Paul  M.  P.  Operators  union, 
is  regarded  as  one  of  the  most  im- 
portant labor  disputes  in  the  indus- 
try's history.  It  will  open  Feb.  19. 
St.  John  is  asking  damages  of  $5,175, 
charging  conspiracy  to  withhold  a 
union  card  from  him.  The  union,  he 
claims,  has  ruined  his  standing  as  an 
{Continued    on    Page    4) 


Film  Thief  Caught 

Milwaukee — A  youth  of  18  is  in 
jail  here  charged  with  theft  of  16.000 
feet  of  film  from  local  exchanges. 
The  lad  is  declared  by  police  to  have 
confessed  the  series  of  thefts,  impli- 
cating Al  Bartelt,  owner  of  the  Eagle, 
to  whom  the  films  were  declared  sold. 
A  second  youth,  hired  to  sell  the  film, 

(Continued    on    Page    4) 


Gross  248,298.70 

"Flesh  and  the  Devil"  came  within 
$1,701.30  ot  the  $250,000  mark  which 
Maj.  Edward  Bowes  predicted  it 
would  reach  in  its  record  run  of  four 
weeks  at  the  Capitol.  Its  gross  to- 
taled $248,298.70.  The  gross  by 
weeks  is:  first,  $71,446.95;  second 
$61,059.80;  third,  $59,760.85:  fourth 
$56,031.10. 


Friedman   "U"   European   Head 

Joseph  Friedman,  for  several 
months  manager  of  Universal's  New 
York  exchange,  sails  Saturday  for 
Berlin  to  become  European  super- 
visor. His  successor  has  not  been 
announced.  Friedman  is  to  have 
charge  of  distribution  in  all  European 
countries  except   Great   Britain. 


Famous  Gets  Lauder  Film 

Famojus  has  secured  world  distri- 
bution exclusive  of  the  United  States 
of  "Huntingtower,"  starring  Harry 
Lauder,  which  Welsh-Pearson  Co.. 
will  produce  in  England  and  Scot- 
land. 


Legion  Backs   Sunday  Shows 
Topeka,      Kan. — T  h  e       American 
Legion    is    backing    the    campaign    to 
legalize     Sunday     shows    throughout 
the  state. 


Merger  Is  Topic 

Considerable  discussion  in 
the  trade  yesterday  followed  re- 
printing of  the  statements  by 
financial  editors  of  New  York 
newspapers,  who  stated  that  a 
merger  is  being  proposed  by 
Loew's  and  another  company. 
The  general  opinion  is  that  the 
companies  involved  are  M-G-M 
and  United  Artists,  and  that 
the  proposed  deal  is  for  dis- 
tribution, similar  to  the  p!an 
previously  broached,  which  was 
dropped  because  of  onposition 
by  Charles  Chaplin.  No  state- 
ment could  be  obtained  ysst^r- 
day  from  the  principals. 


$600,000  VITAPHONE 
STUDIO  FOR  COAST 

Los  Angeles — Production  of  Vita- 
phone  programs  is  planned  here  in  a 
$600,000  studio  to  be  built  by  War- 
ners at  Talmadge  St.  and  Prospect 
Ave.  Five  Vitaphone  units  are  en 
route  to  the  Coast  for  theaters  west 
of  Denver,  according  to  Maj.  Nathan 
Levinson.  Pacific  division  manager 
for   Vitaphone. 

Don  Juan's  Record 

Up  to  Feb.  3,  "Don  Juan"  in  nine 
cities  had  played  to  2,431,612  persons 
according  to  figures  issued  by  War- 
ners. The  cities,  theaters  and  at- 
tendance up  to  Feb.  5  are:  New- 
York,  Warners,  503,140;  Los  An- 
(Continued    on    Page    2) 


Blue  Hearing  On 

Washington   Bureau   of   THE   FILM   DAILY 

Washington  ■ —  Hearings  on  the 
Lankford  bill  to  establish  a  "blue" 
Sunday  in  the  District  of  Columbia 
were  reopened  yesterday  by  the  ju- 
diciary subcommittee  of  the  house 
committee.     The   sessions  bid  fair  to 

(Continued    on    Page    2) 


Famous  Buys  Gaumont  Film 

Famous  has  purchased  "Second  to 
None"  from  Arthur  A.  Less,  agent 
of  Gaumonts.  The  deal  covers  Can- 
ada, Australia,  New  Zealand  and 
Dutch    East    Indies. 


Stiefel  Deal  Closed 

Philadelphia — Involving  a  reported 
$1,500,000,  the  six  theaters  of  the 
Stiefel  chain  have  been  acquired  by 
the  Stanley  Co. 


Meeting  at  Galveston 

Dallas — The  May  convention  of  the 
Texas  exhibitor  association  is  to  be 
held  at  Galveston. 


U.A.  ORPIiEUM  DEAL  IN 
NEW  ORLEANS  SOUGHT 

Move  May  be  Forerunner 

of  Others  Between 

Circuits 

New  Orleans — What  is  declared 
may  be  the  forerunner  of  other  im- 
portant deals  between  the  two  com- 
panies is  dickering  now  reported  un- 
der way  between  United  Artists  and 
the  Orpheum  circuit  for  a  house  here. 
The  American  Appraisal  Co.,  now  is 
appraising  Orpheum  and  Palace  in 
collection  with  the  proposed  deal. 

Marcus  Heiman  and  other  officials 
of  the  Orpheum  circuit  are  reported 
at  Los  Angeles,  where  conferences 
on  the  reported  deal  are  being  held 
with   Joseph   M.   Schenck. 


Schenck  Denies 

Denial  that  the  Loew  circuit  is  em- 
barked on  an  immediate  expansion 
program  involving  $50,000,000,  is 
made  by  Nicholas  M.  Schenck.  The 
circuit  is  "expanding  slowly  in  the 
same  modest  manner  it  has  experi- 
enced for  years,  but  certainly  with- 
out any   splurge  of  millions." 

Schenck's  statement  followed  pub- 
(Continued    on    Page    4) 


Iowa  to  Continue 

Des  Moines — Despite  dissension  of 
some  exhibitors  of  the  state,  the  Iowa 
unit  will  continue  to  be  a  party  to 
arbitration  proceedings.  Members 
will  continue  to  render  decisions  on 
individual    cases    basing    findings    on 

(Continued    on    Page    4) 


New  Roadshow  Record 

Chicago — A  new  record  for 
a  roadshow  attraction  outside 
New  York  was  established  here 
Saturday  by  "Beau  Geste" 
which  closed  the  first  week  of 
its  run  at  the  Auditorium  with 
a  Saturday  gross  of  $5,215. 
This  tops  the  record  set  in 
Omaha  by  "The  Big  Parade," 
which  attained  a  daily  gross  of 
$4,408.  

While  "Beau  Geste"  on  Sat- 
urday was  setting  a  record  for 
daily  gross  of  a  roadshow  at- 
traction outside  of  New  York, 
"Old  Ironsides"  at  the  Rivoli 
broke  its  own  previous  record 
for  daily  receipts,  grossing 
$5,338. 


THE 


m 

2 


Tuesday,  February  8,  1927 


KBWSSSGWfcTHE* 
3k  NEWSPAPER 
«/*FILMDOH  , 


l^'HAn^ALLTU 
Fi*»P^^ALLTUE  TIME 


lol.XXXIXNo.33     Tuesday,  Feb.  8.  1927    Price 5 Cents 


I0HN  W.  ALICOATE 


Publisher 


Published  daily  except  Saturday  and  holidays 
at  1650  Broadway,  New  York,  N.  Y.,  «nd 
copyright  (1927)  by  Wid's  Films  and  Film 
Folk,  Inc.  J.  W.  Alicoate,  President  and 
Publisher;  Maurice  D,  Kann,  Vice-President 
and  Editor;  Donald  M.  Mersereau,  Treas- 
urer, Business  and  Advertising  Manager; 
Ralph  Wilk,  Traveling  Representative.  En- 
tered as  second  class  matter  May  21.  1918, 
at  the  post-office  at  New  York,  N.  Y. 
under  the  act  of  March  3,  1879.  Terms 
(Postage  free)  United  States,  outside  of 
Greater  New  York,  $10.00  one  year;  6 
months,  $5.00;  3  months,  $3.00.  Foreign, 
$15.00.  Subscribers  should  remit  with  order. 
Address  all  communications  to  THE  FILM 
DAILY,  1650  Broadway,  New  York,  N.  Y. 
Phone  Circle  4736-4737-4738-4739.  Cable  ad- 
dress: Filmday,  New  York.  Hollywood, 
California — Harvey  E.  Gausman,  Ambassa- 
Hotel:  'Phone,  Drexel  7000  and  Wash- 
ington 9794,  London — Ernest  W.  Fredman. 
The  Film  Renter.  58.  Great  Marlborough  St., 
London,  W  I.,  Paris— La  Cinematographic 
Franeaise,   5,   Rue   Saulnier. 


A  somewhat  bearish  market  found  film  is- 
sues in  most  cases  leaning  to  fractional 
breaks,  with  no  notable  harm  at  any  particular 
point.  Famous  common  turned  over  6,400 
shares  at  a  1^  drop.  Loew's,  Inc.  remained 
stationary  in  price,  though  2,200  shares 
changed  hands.  Both  Warner  issues  dropped 
less  than  a  point  each   on  light   trades. 


Am.  Seat.  Vtc. .  . 
•Am.  Seat.  Pfd . . 
•Balaban  &  Katz.. 
•Bal.  &  Katz  Vtc. 
Eastman  Kodak  . . 
Famous  Players  . 
•Fam.  Play.  Pfd. 
•Film  Inspect 
•First  Nat'l  Pfd.. 
•Fox  Film  "A" . . 
Fox  Theaters  "A".. 
•Intern'l    Project. 

Loew's.    Inc 

Metro-Gold.  Pfd.  . 
M.  P  Cap.  Corp. 
Pathe  Exch.  "A". 
Paramount    B'way. . 

ttRoxy    "A"     

ttRoxy    Units    

ttRoxy   Common    .  . 

Skouras    Bros 

"Stan.  Co.  of  Am. 
Trans-Lux  Screen  . 
•Univ.  Pict.  Pfd.. 
Universal  Pictures . 
Warner  Pictures . . 
Warner  Pict.  "A" . . 


otat 

ions 

High 

Low 

Close 

Sales 

.   42?| 

42% 

42% 
46 
6354 
7354 

100 

.129*6 

129 

129% 

400 

.noy2 

109^ 

109% 
122 
554 

98 

67% 

6,400 

.   21H 

21 

21 

10% 

300 

.  SVA 

51 

51 

2,200 

25  54 

25  Va 

2554 

100 

.    HH 

n% 

11% 

300 

38 

VYa, 

38 

300 

100  Va, 

100 

100 

6 

33 

32 '4 

37 

35% 

.... 

9rt 

9% 

47 

47 

47 
87% 

7H 

7% 

7% 
10154 

2,300 

39J4 
31& 

38^ 

39% 

700 

31J4 

3154 

800 

44 

42% 

43 

8,500 

Blue  Hearing  On 

(Continued  from  Page  1) 

be  a  repetition  of  the  lengthy  argu- 
ments of  last  year. 

Starting  as  a  short  hearing  for  the 
purpose  of  giving  certain  individuals 
not  heard  last  year  a  chance  to  pre- 
sent their  views,  it  shortly  became  ap- 
parent that  the  allotted  two  hours 
would  be  insufficient.  So  far  as  tes- 
timony goes,  the  few  persons  heard 
yesterday  injected  nothing  new  into 
the  argument.  John  P.  Colpoys, 
business  agent  of  the  local  unions, 
protested  against  the  bill  declaring 
the  committee  should  find  out  what 
residents   of   the  city  want. 

"What  is  moral  on  Monday  or 
Saturday,"  he  declared,  "cannot  be- 
come  immoral   on   Sunday." 

The  high  spot  of  the  hearing  came 
when  Rep.  Reed  (111.)  opposed  to 
the  bill  asked  Mrs.  John  H.  P. 
Young,  representing  the  Woman's 
Sabbath  Alliance,  where  tolerance 
quits  and  intolerance  begins. 

"How  will  the  city  of  Washington," 
he  asked,  "be  bettered  one  iota  by 
closing  up  Sunday  pictures  and  Sun- 
day baseball?" 

As  the  hearing  adjourned  the  com- 
mittee was  arguing  with  Henry  M. 
Lawson,  local  Baptist  pastor,  who 
made  many  sweeping  assertions  to 
bear  out  his  opposition  to  the  bill. 
The  hearing  will  be  resumed  Feb.  15. 


Columbia  Plans  New  Studies 
A  joint  committee  representing  the 
faculty  and  producers  and  distribu- 
tors is  to  inquire  into  the  feasibility 
of  adding  certain  studies  to  film 
courses  at   Columbia   University. 


Newspaper  Opinions  j| 


Dallas  May  Get  U.  A.  House 

Dallas — A  United  Artists  theater  is 
being  considered  for  this  city. 


"When  A  Man  Loves" 

Warners ' 

Selwyn 

DAILY  NEWS—*  *  *  As  pictures  go 
— and  as  Barrymore  goes  in  filmland — this 
isn't  a  bad  picture.  But,  without  the  Vita- 
phone  program  that  goes  with  it,  it  assuredly 
would   not  be  a  so-called  special  •  *  * 

EVENING  JOURNAL—*  *  *  Manon,  as 
played  by  the  exquisitely  languid  Dolores 
Costello,  is  made  sympathetic.  And  Barry- 
more,  as  the  profiled  Chevalier  who  sacrificed 
fame,  honor  and  family  for  her  love,  is 
dashingly   romantic   *    *    * 

EVENING  WORLD—*  *  *  It  promises  to 
be  an  excellent  audience  picture,  and  will 
please   the    Barrymore   admirers. 

The  role  of  Fabian  was  made  to  order  for 
Barrymore    *   *   * 

GRAPHIC—*  *  *  The  sets  were  remark- 
able,_  the  photography  splendid,  the  details  re 
alistic,  the  direction  fine  and  the  story  palat- 
able, even  for  those  who  refuse  to  take  their 
film    entertainment    as    is    *    *    * 

POST—*  *  *  handsome,  often  picturesque 
settings  in  profusion,  tremendous  amounts  of 
action  after  a  lagging  start,  the  Barrymore 
profile,  and  a  happy  ending  combine  to  push 
"When  a  Man  Loves"  into  that  group  of 
films  labeled  "sure  at  the  box  office."  *  *  * 

SUN — *  *  *  adapted,  directed  and  acted 
purely  as  a  thriller,  requires  little  convic- 
tion from  either  cast  or  audience.  It  must  be 
accepted  as  an  expensive  and  ofttimes  effec- 
tive melodrama  *   *   * 

TELEGRAPH— The  picture  itself  is  a  de- 
cidedly Hollywood  version  of  "Manon  Les- 
caut."  For  the  most  part  it  is  a  production 
of  sheerest  beauty,  but  it  is  marred  here  and 
there  by  atrocious  back  drops  and  shoddy 
miniatures. 

TIMES — *  *  *  a  good  entertainment,  with 
Mr.  Barrymore  in  a  gallant  role  *  *  *  Do 
lores  Costello  is  extraordinarily  beautiful  and 
frequently    very  weepy   as    Manon   *   *    * 

WORLD — *  *  *  in  costuming,  in  mounting 
generally.  _  in  direction  and  in  playing,  the 
long,  devious  narrative  of  a  pretty  French 
girl  chased  by  ruffled  devils  and  saved  by 
a  youth  who  threw  over  a  priesthood  to  re- 
main  near   her   is   very  well   done    *  *  • 


•Last    Prices    Quoted**Philadelphia   Market 
ttBid  and  Ask  tBond    Market 


Unfair  Competition  Checked 
Minneapolis — By  close  co-opera- 
tion between  the  Northwest  exhib- 
itor association  and  the  Film  Board 
of  Trade,  unfair  non-theatrical  com- 
petition has  been  practically  elim- 
inated. The  few  cases  brought  to 
attention  are  being  investigated  by 
the  Film  Board  on  request  of  ex- 
hibitors. 


Desirable  office  including 
cutting  room  and  vault 
for  rent.  Reasonable. 
Phone  Bryant  2158. 


Equipment  Notes 


Lauds  Magnascope 

"Motion  pictures  are  on  the  verge 
of  new  developments  which  will  re- 
volutionize the  mechanical  side  of  the 
industry,"  declared  Jesse  Lasky  yes- 
terday. "For  the  first  time,  practic- 
ally, since  the  industry  began,  we  are 
about  to  see  extraordinary  develop- 
ments and  changes  in  the  one  phase 
of  motion  pictures  which  has  been  at 
a  virtual  standstill — projection. 

"Now,  the  tide  has  turned.  Al- 
ready, Famous  Players-Lasky  has  in- 
troduced the  Magnascope,  which  per- 
mits the  projection  of  a  picture  many 
times  the  size  of  the  ordinary  screen. 
It  is  being  used  with  success  in  New 
York,  Boston,  Philadelphia  and  Holly, 
wood  in  the  presentation  of  Old 
Ironsides".         

American  Seating  Moving  Plant 

Manitowoc,  Wis. — American  Seat- 
ing Co.,  by  June  1  will  move  its  local 
plant  to  Grand  Rapids,  Mich. 

The  company,  one  of  Manitowoc's 
oldest  and  largest  industries,  employs 
275  persons,  some  of  whom  have  been 
with  the  company  30  years. 


Jackson  Recovering 

Dallas — J.  N.  Jackson,  manager  of 
the  theater  instrument  department  of 
the  Whittle  Music  Co.,  is  recovering 
from  an  operation. 


Don  Juan's  Record 

(Continued  from  Page  1) 
geles,  Grauman's  Egyptian,  432,000; 
Chicago,  McVickers.  552,000;  Bos- 
ton, Colonial,  230,880;  St.  Louis. 
Capitol,  96,000;  Detroit,  Shubert- 
Lafayette,  164,720;  Atlantic  City, 
Globe,  216,000;  Newark,  Rialto,  126,- 
872;   Bridgeport,  Cameo,   110,000. 


M.  P.  T.  O.  A.  Meeting 

Arrangements  for  the  forthcoming 
convention  of  the  M.  P.  T.  O.  A.  are 
to  be  discussed  today  at  a  meeting 
of  the  Administrative   Committee. 


K.  O.  Club  Members  Named 
First  membership  of  the  K.  O. 
Club,  First  National's  fraternity  for 
outstanding  salesmen,  was  announced 
yesterday.  Elected  to  charter  mem- 
bership in  the  K.  O.  Club  are:  A.  P. 
Bibber,  Boston;  Harold  L.  Cass. 
Kansas  City:  S.  D.  Chapman  and  W. 
B.  Collins,  Detroit;  F.  J.  Leonard. 
Philadelphia;  W.  R.  Mitchell,  Tor- 
onto; Lee  W.  Moffitt,  Louisville;  R. 
J.  Morrison,  Denver;  Max  Pincus, 
Buffalo;  and  H.  P.  Underwood,  Pitts- 
burgh. 


A    Million    Feet    of 
Everything 

FILM  LIBRARY  SCENES 

Stone  Film  Library 

220  W.  42nd  St.  ROOM  303 

Phone  Wuconrin  3770 


Your  Income  Tax 


Benefits  to  which  taxpayers  are 
entitled  under  the  Revenue  Act  of 
1926,  and  the  latest  regulations  re- 
lating to  the  income  tax,  are  out- 
lined in  this  series  of  articles  of 
which  the  following  is  the  eleventh^ 


The  revenue  act  of  1926  provides  that  ini 
determining  net  income  there  shall  be  allowed 
individuals  certain  specified  deductions  from 
gross  income,  such  as  business  expenses, 
losses,  interest  paid,  bad  debts,  depreciation, 
rent,    contributions,    etc. 

Deductions  for  business  expenses  form  the  ■ 
largest  items  in  the  returns  of  many  taxpay- 
ers. Such  deductions  must  have  certain 
qualities  to  be  allowed.  They  must  relate  to 
a  business,  trade,  profession,  or  vocation  in 
which  a  taxpayer  has  invested  time  and  money 
for  the  purpose  of  a  livelihood  or  profit.  A 
taxpayer  may  conduct  more  than  one  business 
and  claim  a  deduction  for  the  business  ex- 
penses of  each,  provided  he  devotes  sufficient 
time    and    attention    to    each 


This  is  a  "Cornerblock"  cut  furnished 
FREE  for  all  Pathecomedies  at  your 
Exchange. 


1.000    "GIFT    TOYS"    ONLY    $6.50 


A  wide  variety  of  1,000  assorted  Penny  Toys 
and  Novelties  as  an  inexpensive  "FREE 
GIFT"  to  your  KIDDIE  PATRONS  will 
make  them  big  boosters  for  you.  Try  this 
assortment   and   see.      Price  $6.50. 

Our  Catalog  containing  a  1,000  and  1  kinds 
of  Toys  and  Novelties  for  celebrations  of  any 
sort  and  including  our  complete  line  of  "FIRE4 
WORKS",  will  be  sent  "FREE"  for  the 
asking. 

BRAZEL    NOVELTY    MFG.    CO. 
37    Ella    Street  Cincinnati.    O. 


AMALGAMATED 
VAUDEVILLE  AGENCY 

Attractions  for 
Picture  Theatres 

Standard    Vaudeville    Acts 

1600  Broadway,  New  York  City 
Phone  Penn.    3580 


When  and  where 
the  big  news  breaks 


There  you  will  find 
cameramen  of 


Chinese  storming  the 

British  Concession 

bent  on  loot. 


INTERNATIONAL 

NEWS' 
REEL 


China  Aflame! 

With  war  and  rebellion, 
and  only 

International  Newsreel 

cameramen  on  the  spot.  The  great- 
est world  story  of  the  day  brought 
to  the  screen  in  record-breaking 
time— and  shown  exclusively  in 


International  Newsreel 


Twice  a  week 


Released  through  UNIVERSAL 


THE 


* 


Tuesday,  February  8,  1S27 


DAILY  TIPS  WHICH  MEAN  DOLLACS  TOR  SUOWMEN 


"The  General" 
(United  Artists) 
Woke  up  the  town  for  Buster  Kea- 
ton  by  issuing  a  special  full-size 
newspaper  called  "The  World,"  which 
carried  scareheads  across  the  top. 
"War  Is  Declared."  The  paper  was 
devoted  to  Buster  Keaton  in  "The 
General,"  and  the  war  angle  fur- 
nished through  the  Civil  War  atmos- 
phere of  the  comedy  was  carried  in 
a  dispatch  dated  Big  Shanty,  Ga.. 
April  1st,  1862.  This  newspaper  was 
illustrated  with  scene  cuts  from  the 
press  book. — Palace,  Little  Rock. 
Ark. 

"Into  Her  Kingdom" 
(First  Nat'l) 
Ran  musical  contest  for  three 
nights,  open  to  all  musicians  in  the 
city.  All  kinds  of  instruments  were 
entered.  Contest  was  announced  in 
newspaper.  The  decision  was  left 
to  the  audience,  but  it  was  emphasized 
that  the  contest  was  to  decide  the 
favorite  form  of  musical  instrument 
The  variety  of  instruments  used  furr 
nished  many  exploitation  angles. — 
Rialto,   Butte,   Mont. 


Iowa  to  Continue 

(Continued   from   Page   11 

equity  rather  than  exact  terms  of  con- 
tracts or  precedent.  This  was  brought 
out  at  the  recent  meeting  of  the  or- 
ganization which  named  B.  I.  Van 
Dyke,  W.  H.  Eddy  and  T.  Vickers 
to  membership  on  the  arbitration 
board. 

Smith  and  Van  Dyke  were  appoint- 
ed to  head  a  finance  committee  which 
is  to  contract  for  a  tie-up  with  a  com- 
pany not  named,  in  a  move  to  secure 
finances   to   operate   the   association. 


Mayor   to   Poll   Sentiment 

Fitchburg.  Mass. — An  unofficial 
referendum  is  to  be  held  here  to  de- 
cide the  controversy  over  Sunday 
shows.  Mayor  Lowe,  at  his  own  ex- 
pense, will  send  out  14.000  postcards 
asking  for  a  vote.  Tf  sentiment  is 
opposed,  he  will  cease  to  license  Sun- 
day shows. 


Ten  in  Detroit  Chain 
Detroit — There  now  are  ten  thea- 
ters in  the  rapidly-growing  Balaban 
&  Katz-Kunsky  chain.  Several  new 
houses  are  to  be  added.  The  present 
circuit  comprises:  Michigan,  State, 
Capitol,  Madison,  Adams,  Alhambra. 
Strand,  Columbia,  Lincoln  Square  and 
Kramer. 


Grainger's  Father  Dies 
Medford,  Mass. — Funeral  services 
are  to  be  held  today  for  James 
Grainger,  77,  father  of  James  R.  and 
E.  C.  Grainger  of  Fox,  who  died 
Sunday.  He  was  a  pioneer  of  the 
mercantile   business   in    Boston. 


Fox    Releasing   German    Film 

Fox  will  present  "Madam  Wants 
No  Children,"  the  first  German-made 
picture  released  by  the  company  on 
April  3.  The  production  is  directed 
by  Alexander  Korda  and  stars  Maria 
Corda. 


Union  Right  To  Deny 
Card  Hit  In  Suit 

(Continued  from  Page  1) 
operator,  making  it  virtually  impos- 
sible for  him  to  obtain  employment 
in  unionized  cities.  Handicapped  by 
the  loss  of  one  leg,  he  claims  he  is  un- 
able to  follow  any  other  occupation, 
so  that  the  union  has  deprived  him 
of   his    only    means   of   livelihood. 

St.  John  has  been  working  at  the  Hamline 
11  years.  He  installed  the  machines  when 
the  house  opened  and  obtained  a  permit 
from  the  union  when  he  applied  for  admis- 
sion as  a  member.  He  says  he  has  asked 
many  times  to  be  installed  as  a  regulaV  mem- 
ber but  has  been  refused  and  that  three  years 
ago  he  paid  $25  to  cover  fees  for  the  issuing 
of  a  card  if  he  passed  an  examination  which 
was  promised  him  but  which  was  never  given. 
At  the  time  of  his  dismissal  this  $25  was 
offered  him  but  he  refused  to  accept  it.  He 
further  states  that  during  this  time  he  al- 
ways has  paid  his  dues  and  complied  with 
regulations  but,  despite  this,  was  removed 
from  his  position  several  times,  once  for  a 
period    of    seven    months. 

It  is  understood  that  the  union's  action 
does  not  violate  its  contract  with  theater 
owners  of  the  city  as  regular  members  are 
entitled  to  prior  rights  to  work  Jmt  the  case 
will  be  tried  on  the  conspiracy  charges.  The 
union  in  refusing  to  grant  St.  John  a  card, 
states  that  he  has  failed  to  pass  the  necessary 
examinations.  St.  John,  however,  points  to 
the  fact  that  he  has  operated  the  machines 
at  the  theater  for  this  length  of  time  to  the 
satisfaction  of  the  owners.  Green  &  Agnew. 
who  state  that  they  did  not  find  fault  with 
him. 


Schenck  Denies 

{Continued   from   Page   1) 

lication  of  an  interview  in  Atlanta 
with  E.  A.  Schiller  who  .was  quoted 
as  stating  the  Loew  program  called 
for  expenditure  of  $50,000,000  on  the- 
aters here  and  abroad.  $10,000,000  of 
which  amount  was  to  be  spent  in  the 
South. 

"It  is  my  impression  that  enthusiasm  rather 
than  fact  played  a  large  part  in  the  present 
ing  of  the  statement  to  the  public,"  declared 
Schenck. 

*'It  has  never  been  the  policy  of  the  Loew 
Circuit  to  splurge  in  such  a  manner  as  indi- 
cated in  the  article.  It  is  true  it  is  "our 
ambition,  the  same  as  in  any  other  industry 
to  expand,  but  in  doing  so.  to  continue  our 
method  of  years  standing  in  being  modest 
in  our  claims  and  reasonably  certain  of  our 
investments.  We  have  about  the  same  num- 
ber of  theaters  in  the  course  of  construction 
now   as   we   had   last    year   and   years   previous/' 


I 


The  Theater  Field 


WISCONSIN 
Changes  in  Ownership 

Cobb,    Wis:    Arcadia,    sold    to    E.    J.    Tang   by 

P.    O.    Anderson. 
Dorchester.    Wis:     Opera    House,    sold    to    A 

D.  Hunt  by  L.  R.   Bucholz. 
Milwaukee,   Wis:    Empire,   sold   to   Goetz    Bros. 

by    Nikovitch ;    Radio,    sold    to    Goetz    Bros. 

by  Lorber;    Regent,   sold  to   Goetz    Bros,   by 

Fred    Seegert. 
Tigerton,     Wis :     Opera     House,     sold     to     F 

Gitter  by  A.    B.    Roewer. 

Closings 

Glenwood    City,    Wis :    Opera   House. 
Hancock.    Wis:    M.    W.    A.    Kenneth    Thomp 

son,    Mgr.    (Temp.). 
Saxon.   Wis:    Royal. 
Withee,     Wis:     Community.     H.     P.     Hansen. 

Mgr.    (Perm.). 


Scotch  Film  Firm  Formed 
Hollywood — Scotia  Film  Co.,  has 
been  organized  to  produce  Scotch 
films.  The  company  is  composed  of 
Scots.  "Tain  O'Shanter,"  froifi  the 
poem  by  Robert  Burns,  will  be  the 
first. 


A  nd  That's  That 


w 


__     By  PHIL  M.   DALY      ^^^ 

HAT'S  in  a  name.     Ask  A.  Jules 

Benedic,    Dallas    salesman,    who 

las  just  joined  the  ranks  of  benedicts. 


It  won't  be  acting  when  Jobyna 
Ralston  and  Richard  Arlen  appear 
as  sweethearts  in  "Wings."  The  pair 
inured  it  the  other  day  when  they 
obtained  leave  of  absence  to  get 
married. 


The  first  straw  hat  %>f  the  season 
appeared  when  Boris  Petroff  walked 
into  the  Paramount  with  the  latest 
in  straw  headgear  decidedly  in  evi- 
dence. He  did  not  disclose  whether 
it  was  a  publicity  stunt  or  a  bet. 


Hal  Roach  invited  a  flood  of 
photographs  when  he  announced  he, 
was  trying  to  locate  a  girl  whose 
picture  he  had  seen  in  a  newspaper. 
The  girl  was  Viola  Richards  and 
when  he  found  her  Roach  gave  her 
a  five  year  contract. 


Film  Thief  Caught 

(Continued   from   Page   1) 

has  been  released,  because  police  are 
convinced  he  was  unaware  the  films 
were  stolen.  Action  against  Bartelt 
must  be  taken  by  P.  D.  C.  or  the 
Film  Board  of  Trade,  as  authorities 
do  not  intend  to  prosecute  otherwise. 
The  film  thief  was  captured  when 
a  youth  he  hired  to  sell  the  film  tried 
to  book  "Hell's  Highroad"  at  an- 
other theater  stating-  it  had  played 
the  Eagle.  P.  D.  C.  was  notified,  and 
a  search  of  the  thief's  home,  dis- 
closed the  stolen  film.  Films  left  in 
the  hallways  of  local  exchanges  con- 
stituted the  loot  of  the  thief.  This 
practice  *>f  returning  films  was  dis- 
continued  several  months  ago. 


fV»^l  (T^W^T)  (T%^(^7> 


CLUB 
MIRADOR 

.~the  New  York  rendezvous 
of  celebrities  of  the  Stage  and  Screen 

c7VW  Presenting 
JACK  SMITH 

"The  Whispering  Baritone" 

First  American  club  appearance  of  this 
Famous  VICTOR  Record  artist  after  a 
successful  season  in  London  where  his 
crooning,  captivating,  totally  new  vocal 
art  entranced  the  pleasure  loving  London 
public,  including  a  host  of  the  nobiliry. 

Appearing   'twice  Nightly 

also 

JOHNNY  JOHNSON'S 

CLUB  MIRADOR 

ORCHESTRA 

Third  Successive  Season 

E.  Ray  Goetz,  ^Managing  'Director 
£    200  W.  51st  St.,  N.Y.-  Circle  5106 


\JV  f~\ 


FILMDOM'S 

RECOGNIZED 

REFERENCE 

BOOK 

and 

MOVING  PICTURE 
ENCYCLOPEDIA 

JUST  Off  THE  PRESS 


—Nearly  1,000  Pages 
— Handsome   Cloth   Binding 
— A  Mine  of  Information 
— Covers    Everything 

Published   by 

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and 

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TO 

The  Film  Daily 
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New   York   City. 


Date 


Enter  my  yearly  subscription  to  "The 
Film  Daily"  immediately,  including 
Short  Subject  Numbers,  Directors' 
Number,  and  a  Complimentary  Copy 
of  the  1927  Film  Year  Book — here- 
with   my    check    for    $10.00. 


NAME  .  .  . 
THEATRE 
ADDRESS 


V 


J&feNEWSPAPER 
o/'FILMDOM 


ALL  THE  NEWS 
ALL  THE  TIME 


VOL.  XXXIX     No.  34 


Wednesday,  February  9,  1927 


Price  5  Cents 


Profits 


WHAT    better    illustration 
of  the  efficiency  of  chain 
operation  could  one  ask 
than  this : 

In  the  upper  regions  of  New 
York  State,  the  Schine  circuit, 
allied  with  Universal,  operates 
about  forty  theaters.  Now  get 
this.  While  gross  receipts  for 
1926  showed  an  increase  of  but 
16.3  per  cent,  net  earnings  rep- 
resent a  70.3  per  cent  increase. 
Isn't  that  a  sweet  margin  of 
profit? 

Pros  and  Cons 

You  hear  many  arguments  for  and 
against  chain  operation.  Some  ex- 
hibitors declare  the  system  is  too 
commercial  and  kills  the  friendly 
spirit  which  the  clever  individual 
theater  owner  develops  in  his  com- 
munity. That  this  theory  has  much 
in  its  favor  is  correct.  Chain  man- 
agement may  be  coldly  commercial, 
but  remember  the  motion  picture  in- 
dustry is  as  much  concerned  with 
dividend*   as   steel   and  motors. 

Five  Specials 

The  Warners  will  make  five  spe- 
cials next  year,  all  of  them  with 
Vitaphone  accompaniment.  "Noah's 
Ark,"  "Black  Ivory,"  "The  Jazz 
Singer"   and    two   with    Syd   Chaplin 

i    are     on     schedule.       By     September. 

\ they  will  be  ready.  The  1927-1928 
Schedule  of  regular  releases  starts 
June.  These  in  brief  are  Jack  War- 
ner's plans.  And  for  the  following 
season,  "The  Romance  of  the  U.  S. 
Mail"  will  be  made.  Tracing  the 
postal  system  from  its  beginnings 
when  the  pony  express  riders  trav- 
eled western  pjains,  the  development 
will  be  traced  to  1926  and  the  air 
mail.      In    this    effort,    the    Govern- 

.    ment  wil'  co-operate. 

/  More  on  Negatives 

We  are  still  delving  into  the  prob- 
lem of  negative  costs.  And  so  in 
talking  to  Warner  yesterday,  we  put 
to  him  the  question  asked  of  Louis 
B.  Mayer.  Where  will  it  all  end, 
we  queried.  Warner  didn't  know 
what  the  answer  was.  "Producers 
have  no  one  to  blame  but  them- 
selves," he  observed.  Granting  his 
analysis  is  correct,  the  solution  re- 
mains as  far  off  as  ever  before. 

On  all  sides  it  is  conceded  that 
production  is  running  into  far  too 
much  money.  Studio  budgets  can- 
not be  permitted  to  continue  at  their 
present  dizzy  pace.  An  adjustment 
along  sane  lines  must  be  made 
sooner  or  later.  Nothing  is  to  be 
gained  by  putting  off  the  reckoning 
day. 

KANN 


MAYER  NOT  FAVORABLE 
TO  DEARTH  U.  A. 

Opposition    to    Move    is 

Indicated  by  M-G-M 

Executive 

Louis  B.  Mayer,  vice-president  in 
charge  of  production  for  M-G-M, 
does  not  look  with  favor  upon  pro- 
posed merger  of  United  Artists  dis- 
tribution with  that  of  M-G-M,  he  in- 
dicated yesterday. 

While  he  was  more  or  less  non- 
committal on  the  subject,  he  pointed 
out  that  there  was  little  to  be  gained 
by  M-G-M  through  such  a  move, 
except  for  the  added  prestige  which 
{Continued   on   Page    12) 


Home  Talking  Film 

Hollywood — Filmophone,  a  syn- 
chronization of  16  millimeter  pictures 
with  phonograph  music,  is  being  used 
in  filming  Beethoven's  "Moonlight 
Sonata,"  designed  for  showings  in 
the  home.  J.  H.  McNabb,  Chicago 
(Continued    on    Page    2) 


Earnings  $152,624 

Net  earnings  of  $152,624  equal  to 
$8.84  on  the  capital  stock  outstand- 
ing is  reported  for  1926  by  Schine 
Chain  Theaters,  Universal  subsidiary. 
This  compares  with  $5.19  a  share  in 
1925,  an  increase  of  70.3  per  cent. 
Gross  receipts  totaled  $1,491,600  com- 
pared with  $1,290,283  in  1925,  repre- 
senting an  increase  of  16.3  per  cent. 


National  Supply  Meeting 

Chicago  —  Salesmen  of  National 
Theater  Supply  will  attend  a  conven- 
tion here   Mar.   15. 


Moeller  Acquires  Stories 

A.  J.  Moeller,  president  of  Ameri- 
can Cinema  Ass'n.  has  just  acquired 
rights  to  eight  more  stories,  includ- 
ing "Be  Yourself"  an  original  by 
Edna  Neff,  "The  New  Pathway," 
"Female  Help  Wanted,"  "Detour," 
"Shock  Proof,"  "Wholesale  Only," 
I'The  Golden  Bubble"  and  "The  Lum- 
inous   Dial." 


Lou  Anger  Here 

Lou  Anger,  directing  vice-president 
of  United  Artists  Theater  Circuit,  is 
in  New  York  arriving  yesterday  for 
an  indefinite  stay.  He  expects  soon 
to  complete  several  pending  deals  in 
cities  where  the  circuit  will  operate. 


Pizor  Goes  to  Coast 

William  M.  Pizor,  head  of  Capital 
Prod.  Exporting  Co.,  is  en  route  to 
Hollywood. 


East  Side  Deal? 

Pooling  of  interests  of  the 
Mayer  &  Schneider  and  Steiner 
&  Blinderman  circuits  was  re- 
ported under  way  late  yester- 
day. The  reported  deal  would 
give  the  combined  companies 
virtual  control  of  New  York's 
East  Side.  At  the  Steiner  & 
Blinderman  office  the  report 
was  denied.  Mayer  &  Schneider 
could  not  be  reached. 


1926  ADMISSION  TAX 
DROPS  $3,874,540 


Washington  Bureau  of  THE  FILM  DAILY 
Washington — Admission  taxes  col- 
lected during  the  calendar  year  1926, 
totaled  $20,900,775.48,  a  decrease  of 
$3,873,539.61  as  compared  with  the 
collections  of  $24,774,315.09  made  in 
1925,  figures  compiled  by  the  Bureau 
of  Internal  Revenue  indicate. 

The  outstanding  reductions  in  col- 
lections in  1926  as  compared  with 
1925  were  New  York,  $554,000;  Cali- 
fornia, $400,000;  Massachusetts,  $351,- 

(Continued   on  Page    10) 


Exports  Decrease 

Washington  Bureau   of   THE  FILM  DAILY 

Washington  —  Decline  of  exports 
from  the  United  States  during  1926 
is  reported  by  the  Dept.  of  Com- 
merce. Positive  exports  during  the 
year  totaled  214,026,620  ft.  valued  at 
$6,395,923,  as  compared  with  225,656,- 
151  ft.  valued  at  $6,787,687  in  1925. 
Negative  exports  totaled  6,600,000  ft. 
valued  at  $1,334,960  against  9,929,643 

{Continued   on  Page    10* 


Chicago  Opening  Feb.   18 

Chicago — "When  a  Man  Loves" 
and  Vitaphone  will  have  its  first  pre- 
miere outside  New  York  at  the 
Woods,  where  it  replaces  "The 
Better  'Ole"  and  Vitaphone  on  Feb. 
18. 


Mo.  Tax  Bill  Up 

Jefferson  City,  Mo. — Gov.  Baker's 
ten  per  cent  amusement  and  tobacco 
tax  bill  is  up  as  a  special  order  of  the 
day   in   the   House   on  Thursday. 


Nathanson  Going  to  Coast 

Nat  Nathanson,  president  of  Hi- 
Mark  Prod,  will  leave  shortly  for  the 
Coast  to  speed  up  production  on  a 
new  two  reel  series.  During  the  com- 
ing season  he  will  have  42  two  reel 
offerings,  and  six  features  available 
for  the  independent  market. 


M.P.T.O.  A.  CONVENE 
AT  COLUMBUS  MAY  17 

Administrative  Committee 

Picks  City  for  Three 

Day  Meeting 

Columbus,  O.,  will  be  host  to  the 
eighth  annual  convention  of  the 
M.  P.  T.  O.  A.  to  be  held  May  17-19. 
The  decision  was  made  yesterday  at 
a  meeting  of  the  administrative  com- 
mittee, which  accepted  ""the  invita- 
tion of  P.  J.  Wood,  business  manager 
of  the  Ohio  unit,  for  the  holding  of 
the  meetings  at  Columbus. 

J.  J.  Harwood  of  Cleveland  was 
named  chairman  of  the  committee 
on  arrangements  for  the  forthcom- 
(Continued   on  Page    10) 

Laemmle  Award 

Twelve  annual  prizes  totaling  $5,000 
are  offered  writers  throughout  the 
world  for  practical,  helpful  and  con- 
structive ideas  and  suggestions  to 
advance  the  quality  and  usefulness  of 
pictures  by  the  Laemmle  Award,  es- 
tablished by  Carl  Laemmle.  The 
major  prize  is  $2,500  with  others 
ranging  downward  to  $100. 

The   Laemmle   Award,   which   will 

(Continued   on   Page    11) 

Theater  for  Hillside  Ave. 

Queens  Village,  Jamaica,  soon  will 
have  a  3,000-seat  theater  sponsored 
by  William  Weekes  and  Ernest  Mor- 
rison of  the  Community,  Jamaica 
Ave.,  house;  and  C.  R.  Parliaman, 
together  with  prominent  Queens  . 
County  business  men.  Twenty-tw-^ 
lots  have  been  acquired  on  Hillside 
Ave.,  for  the  site.  The  section,  con- 
sidered a  virgin  field  for  a  theater, 
for  the  last  two  years  has  been  en- 
joying a  boom. 


F.  N.  Executives  Back 

Richard  A.  Rowland,  Ned  Marin 
and  Florence  Strauss  have  returned 
to  New  York  from  a  visit  to  First 
National's    Burbank   studios. 


Will  H.  Hays  Back 

Will    H.    Hays   has   returned   from 
his  semi-annual  visit  to  the  Coast. 


Bell  Signs  New  M-G-M  Contract 

Culver  City— Monta  Bell  has 
signed  a  new  long-term  contract  with 
M-G-M  and  will  direct  John  Gil- 
bert in  a  story  soon  to  be  selected. 

Hanshaw  Leaves  for  Hollywood 

Dale  Hanshaw,  president  of  Sierra 
Pictures,  Hollywood,  has  left  for  the 
Coast  after  a  two  weeks'  stay  in 
New  York. 


THE 


Wednesday.  Feb.  9,  1927 


Me  NEWSPAPER 
o/FILMDOM 


ULTME  NEWS 
ALL THE  TIME 


KoI.XXXIX.no  34  Wednesday,  Feb.. 9,  1927  Price 5 Cents 


JOHN  W.  ALICOATE 


Publisher 


Published  daily  except  Saturday  and  holidays 
at  1650  Broadway,  New  York,  N.  Y.,  and 
copyright  (1927)  by  Wid's  Films  and  Film 
Folk,  Inc.  J.  W.  Alicoate,  President  and 
Publisher;  Maurice  D,  Kami,  Vice-President 
and  Editor;  Donald  M.  Mersereau,  Treas- 
urer, Business  and  Advertising  Manager; 
Ralph  Wilk,  Traveling  Representative.  En- 
tered as  second  class  matter  May  21,  1918, 
at  the  post-office  at  New  York,  N.  Y. 
under  the  act  of  March  3,  1879.  Terms 
(Postage  free)  United  States,  outside  of 
Greater  New  York,  $10.00  one  year;  6 
months,  $5.00;  3  months,  $3.00.  Foreign, 
$15.00.  Subscribers  should  remit  with  order. 
Address  all  communications  to  THE  FILM 
DAILY,  1650  Broadway,  New  York,  N.  Y 
Phone  Circle  4736-4737-4738-4739.  Cable  ad 
dress:  Filmday,  New  York.  Hollywood, 
California — Harvey     E.     Gausman,     Ambassa- 

Hotel:    'Phone,    Drexel    7000    and   Wash 

ington  9794,  London — Ernest  W.  Fredman. 
The  Film  Renter.  58,  Great  Marlborough  St., 
London,  W.  I.,  Paris — La  Cinematographic 
Francaise,   5,   Rue   Saulnier. 


Financial 


Though  there  were  no  notably  sized  sales, 
the  film  market  was  nevertheless  lively  in 
trading.  Prices,  in  general,  tended  to  break 
fractionally,  an  outstanding  exception  to  this 
being  Universal  common,  which  turned  over 
1,000  shares  to  a  1^  rise.  Loew's,  too,  held 
its  own  on  a  trade  of   1,600  shares. 


Quotations 

High 

Low 

Close 

Sales 

Am     Seat.    Vtc. . . 

•    42% 

42% 

42% 

100 

•Am.    Seat.    Pfd.. 

•  .   .   • 

46 

•Balaban    &    Katz. 

63% 

*Bal.  &  Katz  Vtc. 

73% 

Eastman    Kodak     . 

.129% 

129 

129 

500 

Famous    Players    . 

109J4 

109 

109% 

2,500 

Fara.   Play    Pfd... 

.121% 

121% 

121% 

300 

•    S'4 

5% 

5% 

100 

•First    Nat'l.    Pfd. 

98 

Fox    Film    "A"... 

67 

66% 

67 

200 

Fox    Theaters   "A" 

•  2154 

21% 

21% 

200 

•Intern'l  Project    . 

10% 

•  si'ii 

50% 

SI 

1,600 

♦Metro-Gold.     Pfd. 

25% 

.... 

M     P.   Cap.    Corp. 

.  n 

11 

11 

100 

Pathe    Exch.    "A". 

.    38'A 

38% 

38% 

100 

Paramount  B'way 

.100% 

100% 

100% 

1 

ttRoxy    "A"    

34 

32 

.... 

ttRoxy    Units    . . . 

.   38 

35 

.... 

.... 

ttRoxy  Common    . 

•    10% 

9% 

3kouras     Bros. 

42 

**Stan.   Co.   of   Am 

88 

Trans-Lux  Screen 

.      7% 

7 

7 

2,000 

Univ.    Pict     Pfd.. 

.101 

101 

101 

200 

Universal    Pictures 

41% 

40 

41% 

1,000 

Warner    Pictures 

3154 

30% 

30% 

1,000 

Warner   Pict.    "A" 

43% 

41%     42% 
i 
hiladelphia    to 

14,200 

•Last    Prices    Quoted**P 

arket 

ttBid  and  Ask 

tBond    to 

arket 

When  you  think  of 

INSURANCE 

you  are  thinking  of 

S  T  E  B  B  I  N  S 

Specialists  in  Motion  Picture 

and  Theatrical  insurance  for 

the  past  fifteen  years 


Arthur  W.  Stebbins  &  Co.,  Inc. 
f540  Broadway  N.  Y.  C. 

Bryant  304* 


Home  Talking  Film 

(Continued  from  Faye  1) 
equipment  manulacturer,   is   sponsor- 
ing the  pictures. 

"Alter  months  of  experimental 
work  we  have  now  produced  a  suc- 
cesstul  method  of  combining  sound 
and  light  for  t4ie  home  picture  audi 
ence,"  McNabb  declares  "An  hnpor 
tant  and  interesting  feature  of  this 
new  method  is  that  the  phonograph 
still  retains  all  ot  its  qualities  ot  sound 
reproduction  and  can  be  used  entirely 
apart  from  the  hlmophone — and,  like- 
wise, that  the  picture  projector  re- 
mains usuable  in  the  showing  of  pic- 
tures apart  from  the  hlmophone." 


Exhibitor  Loses  "Music  Tax"  Case 
Cincinnati — Judgment  of  $250  and 
costs  was  awarded  Irving  Berlin, 
Inc.,  in  suit  brought  against  Louis 
J.  Precka,  Grand,  Ironton,  for  per- 
formance without  paying  the"music 
tax"  of  music  controlled  by  the  Ber- 
lin firm.  The  exhibitor  is  enjoined 
from   further  infringement. 


Warner  Month  in  Canada 
Toronto — Warner    Winner    Month 
is    to    be    observed    through    Canada 
during  March. 


Gets  Extended  Booking 

Philadelphia  —  The  Cedar,  which 
usually  plays  an  attraction  but  two 
days,  has  booked  Columbia's  "Sweet 
Rosie  O'Grady"  for  a  full  week,  be- 
ginning Mar.   14. 


Unique  Roxy  Ceremony 
Gloria  Swanson  and  S.  L.  (Roxy) 
Rothafel  yesterday  formally  signed 
the  contract  which  calls  for  presenta- 
tion of  "The  Love  of  Sunya"  as  the 
initial  attraction  at  the  Roxy,  when 
the  theater  opens  in  March.  A  num- 
ber of  photographers  were  on  hand 
to  p'hotograph  Miss  Swanson  as  she 
climbed  the  scaffolding  to  the  center 
dome,  to  write  her  felicitations  and 
name  on  the  ceiling. 


Wolcott  Sells  Cleveland  House 

Cleveland — J.  V.  Wolcott  has  sold 
the  Main,  Scoville  Ave.  and  East 
25th  St.,  to  J.  E.  Evans.  Wolcott 
still   has  the    Standard. 


Johnson  Wins  Promotion 

Seattle — Leroy  V.  Johnson,  former 
manager  of  the  Liberty  here,  has 
been  named  vice-president  of  Jenson 
&  Von  Herberg,  recently  incorpor- 
ated under  the  name  of  Theater  In- 
vestments   Co. 


Your  Income  Tax 


Benefits  to  which  taxpayers  are 
entitled  under  the  Revenue  Act  of 
1926,  and  the  latest  regulations  re- 
lating to  the  income  tax,  are  out- 
lined in  this  series  of  articles  of 
which  the  following  is  the  twelfth. 


Salaries  paid  employees  constitute  one  of 
the  largest  items  of  business  expenses.  To  be 
allowed  such  claims  must  conform  closely 
to  the  words  of  the  revenue  act  of  1926, 
which  provides  for  the  deduction  of  "a  rea- 
sonable allowance  for  personal  services  actu- 
ally rendered."  The  test  of  deductibility  is 
whether  the  amounts  paid  are  reasonable  and 
whether  they  are.  in  fact,  purely  for  personal 
services.  Money  paid  an  officer  of  a  corpora- 
tion for  which  no  services,  or  services  inade- 
quate to  the  compensation  rendered,  is  not 
deductible  as  "salary."  Reasonable  compen- 
sation is  held  to  be  an  amount  that  ordinarily 
is  paid  by  like  enterprises  in  like  circum- 
stances   for    like    services. 

For  example  an  officer  of  a  corporation 
received  in  1926  compensation  in  excess  of 
the  amount  ordinarily  paid  for  services  such 
as  he  rendered,  and  which  bear  a  relation- 
ship to  the  amount  of  his  stock  holdings. 
The  excess  would  not  be  treated  as  salary 
but  as  a  distribution  of  profits  upon  stock, 
and  the  amount  of  such  excess  would  not  be 
considered    a    deductible    item. 

Bonuses  to  employees  may  be  deducted  by 
employers  when  such  payments  are  made  in 
good  faith  as  additional  compensation  for 
services  actually  rendered,  provided  that, 
when  added  to  the  stipulated  salaries  the 
total  does  not  exceed  a  "reasonable  compen 
sation  for  services  rendered."  When  the 
amount  of  a  salary  of  an  officer  or  employee 
is  paid  for  a  limited  time  to  his  widow  or 
heirs  in  recogniton  of  services  rendered  by 
the  deceased,  such  payments  may  be  deducted. 
Salaries  paid  employees  absent  in  the  mili 
tary,  naval,  or  other  service  of  the  Govern 
ment,  but  who  intend  to  return,  are  allow- 
able deductions. 


Parkway   Opening   Friday 

Julius  Joelson  on  Friday  will  open 
the  Parkway,  Third  Ave.  and  172nd 
St.  Louis  Gans  is  managing  direc- 
tor. 


Gray  Gets  Maiden  House 

Maiden,  Mass. — The  Strand  has 
been  purchased  by  a  new  corporation, 
the  Maiden  Theater  Co.,  composed 
of  J.  J.  Ford,  R.  D.  Marston  and  C. 
J.  Shaw,  and  will  be  operated  by  the 
William  P.  Gray  circuit,  Publix  sub- 
sidiary. It  is  a  1500-seat  house.  J. 
J.  Dempsey  succeeds  John  P.  Free- 
man as  manager. 


The   finishing   touch   of   refinement    on 

an   elaborate  production   is  the 

handcoloiing   by 


/cmrof\. 


The  Perfect  Handcoloring  of  Film 
528   Riverside   Drive  .Telephone 

New  York  Morningside  1776 


For  Finances  for  Production  or 
Loans  Against  Negatives  Consult 

Chromos  Trading  Company 


1123    BROADWAY 


Suite  1207-8 


'Phone  Watkins  4522 


Equipment  Notes 


Turns  Light  Into  Sound 

A  new  organ,  its  essential  func- 
tion being  considered  for  scientific 
demonstrations,  and  which  trans- 
mutes light  into  sound,  has  been  ex-  - 
hibited  by  Dr.  E.  E.  Free,  of  New 
York  University  to  the  N.  Y.  Elec- 
trical Society.  The  principle  involves 
a  series  of  rods  equipped  with  vari- 
colored electric  bulbs,  from  which 
the  rays  pass  through  a  perforated 
disk  and  fall  on  a  photo-electric  cell 
25  feet  away.  The  cell  converts  these 
into  electrical  impulses  and  a  series 
of  loud-speaking  telephones  makes 
sounds  out  of  the  impulses.  Its  pro- 
spective value  to  exhibitors  is  in  the 
possible   application   to   presentations. 


M.   P.  Engineers'  Meeting 

The  Society  of  M.  P.  Enginers  will 
hold  its  Spring  meeting  from  April 
25  to  28  inclusive,  at  Norfolk,  Va. 


OUR  GANG  Comedy 

HAL  ROACH #«m*HIS  RASCALS*, ) 

" SEEING  THE  WORLD* 


This  is  a  "Cornerblock"  cut  furnished 
FREE  for  all  Pathecomedies  at  your 
Exchange. 


If  You  Are  in  the 


Market  for  Any  Kind  of 

MOTION  PICTURE 
APPARATUS 

CONSULT    US-AND    SAVE 
MONEY 

SEND  J  OR  OUR  PRICE  LIST 

U7ILUKIGHByt 

~II0  West  32*Sr..Newybrk.N.y.** 
Phone   Penna.   6564 

Motion  Picture  Department 


e-*-« 


John  D.Tippett,  Inc. 

Raw  Stock 

Negative  and  Positive 

All  Colors 


1540  Broadway 
New  York  City 


6040  Sunset  Blvd. 
Hollywood,  Calif. 


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knows  by  this  time -week  after  week -hit  after  hit -only 
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ary started  them -hit  them  with  First  National1, s  new  idea 
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makers  any  one  has  ever  seen-everyone 
road  show  size -and  you  get  'em  direct  - 
hit  after  hit-week  after  week-that's  First 
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COLLEEN  MOORE  in"Twinkletoes";  RICHARD  BARTHELMESS 
in  "The  While  Black  Sheep  ;  NORMA  TALMADGE  in  Camille  ; 
CONSTANCE  TALMADGE  in  "Naughty  Carlotta" ;  CORINNE 
GRIFFITH  in  'Three  Hours";  MILTON  SILLS  in  The  Sea  Tiger"; 
HARRY  LANGDON  in  "Long  Pants' ';  JOHNNY  NINES  in 
'Stepping  Along";  LEON  ERROL  in  "The  Lunatic  at  Large"  with  DOROTHY  HACKAILL;  "THE  PER- 
FECT SAP"  with  Ben  Lvon  and  Pauline  Starke;  "THE  MASKED  WOMAN"  with  Anna  Q.  Nilsson; 
COLLEEN  MOORE  in  "Orchids  and  Ermine"?  KEN  MAYNARD  in  "The  Overland  Stage";  "Mc- 
FADDEN'S  FLATS"  with  Charles  Murray  and  Chester  Conklin;  "EASY  PICKINGS"  with  Anna  Q. 
Nilsson;  'AN  AFFAIR  OF  THE  FOLLIES"  with  Billie  Dove  and  Lewis  Stone  and  Lloyd  Hughes;  'HIGH 
HAT"  with  Ben  Lyon  and  Mary  Brian;  "BAY-O-NUTS"  with  Charles  Murray  and  George  Sidney; 
KEN  MAYNARD  in  "Somewhere  in  Sonora";  "THE  NOTORIOUS  LADY"  with  Lewis  Stone  and 
Barbara  Bedford;  "BROADWAY  NITES",  a  Robert  Kane  Production;  "CONVOY"  with  Dorothy 
Mackaill  and  Lowell  Sherman;  George  Fitzmaurke  Production , "THE  TENDER  HOUR";  "THE  GO- 
RILLA"; "THE  PATENT  LEATHER  KID." 


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Wednesday,  February  9,  1927 


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DAILY 


ALABAMA 

Birmingham — The  new  Empire,  operated 
by    the    Marvin    Wise    Circuit,    has    opened. 

Ensley — The  Ramsey-McCormack  interests 
are  planning  a  house  to  be  built  at  Ave.  E 
and  Twentieth  St. 

Tuscaloosa — The  Stallworth,  seating  1,600, 
has    opened. 


ARKANSAS 

Hugges — The  new  Star  has  opened  with 
Charles   Hulen   as   manager. 

Little  Rock — The  Hoblitzell  circuit  is  plan- 
ning a  theater  here  at  a  cost   of   $600,000. 


CALIFORNIA 

Los  Angeles — A  $200,000  theater  will  be 
built  at  315  W.  Eighth  St.,  by  the  Eighth 
and  Broadway  Corp.  under  supervision  of 
the    Bard    Construction    Co. 

Marysville — National  Theaters  Syndicate 
has  opened  the  new  Liberty  at  First  and 
D   Sts.,   seating   830. 

Oakdale — Clarence  Bailey  will  remodel  the 
Geiger  building  into  a  theater  to  open  Mar.  1. 

Owensmouth — The  Madrid  has  opened  un- 
der   management    of    Scheinberg    &    Horwitz. 

San  Francisco — Golden  State  Theater  and 
Realty  Corp.,  North  American  subsidiary, 
soon  will  start  work  on  a  $750,000  theater 
in  the   Sunset    District. 

Ackerman  &  Harris  has  started  construc- 
tion on  the  Boulevard  in  the  San  Bruno  Ave. 
business  district.  The  house  will  cost  $250,- 
000  and  seat   1,500. 

The  Parkside  Theater  &  Improvement  Co. 
will  build  a  $65,000  house  on  Taraval  St. 
near  29th  Ave.  MacDonald  &  Kahn,  Inc.  will 
build  the  theater  from  plans  drawn  by  Reid 
Bros. 

Santa  Rosa — Mrs.  N.  T.  Felt  will  open  the 
Filmland    Feb.    12. 

Taft — The  Home  Circle  will  be  opened 
Mar.   1   by   H.    M.    MacDonald. 


CONNECTICUT 

Plainville — George  Le  Witt  of  New  Britain 
has  leased   the   new    Strand. 


FLORIDA 

Haines  City — The  new   Florida  has  opened 
under  management   of   E.    P.    Line. 


ILLINOIS 

Alton — Owners  of  the  Ambassador,  St. 
Louis,  have  purchased  property  on  Wood 
River  Ave.  between  Lorena  and  Acton  Aves. 
on  which  they   will  build   a   $100,000   theater. 

Chicago — The  Patio  has  been  opened  by 
Mitchell  Bros,  at  6008  W.  Irving  Park  Blvd., 
seating   2,500    and    costing    $750,000. 

Ascher"s    new    Sheridan    has    opened. 

Western  Springs —  A  theater  is  being 
planned,    to    seat    500. 


INDIANA 

Indianapolis — A  $400,000  theater,  seating 
1,850,  will  be  built  on  Woodlawn  and  Vir- 
ginia Aves.  by  M.  Margolis,  P.  F.  Goodrich 
and  Leslie  Colvin.  Donald  Graham  is  archi- 
tect. 

Pocomoke  City— Frank  H.  Bartlett  will 
build  a  theater  to  seat   1,000. 

IOWA 

Cleo — V.  E.  Summers  &  Son's  new  house 
has  been   named   the    Pastime. 

Newton — Ross   Ewing  has  opened   the   Rex. 

Webster  City — Puffer  &  Stevens,  operating 
the  Orpheum,  will  build  a  second  theater 
seating    400. 


MAINE 

Rumford — The     Acadia    has    opened     under 
management  of  Peter  L.    Derry. 


MARYLAND 

Princess  Anne— The  Preston,  built  by  Wil- 
liam P.  Fitzgerald  and  seating  600  has 
opened. 


MASSACHUSETTS 

Danvers — The  Orpheum,  seaating  1,000, 
has  opened. 

Medford — A  2,000-seat  theater  will  be 
erected  by  Samuel  J.  Woolfson  of  Maiden 
on   Riverside  Ave. 

Milford— A  1,500-seat  house  will  be  built 
on  the   site  of  the   Mansion   House. 


MINNESOTA 

Walker- — -Peter    Simon    has    opened    a    new 
theater   here. 


MISSOURI 

Brookfield — The     Royal     has    opened,     seat- 
ing   250. 


MONTANA 

Plentywood — The    Orpheum    has    opened. 

i 

NEBRASKA 

Holdredge — C.  C.  Porter  is  remodeling  a 
building    to    house    a    theater. 

Page — Wm.  White  has  opened  the  new 
Tepee. 


NEW  JERSEY 

Greenville — The  Cameo  has  opened  at 
Cator   and    Ocean   Aves. 

lOaklyn— William  Butler  &  Sons  of  Phila- 
delphia will  build  a  750  seat  house  scheduled 
to   open   in   September. 

West  Orange — The  Kaybee  Associates  of 
Newark  have  opened  the  Llewellyn  in  Main 
St.      It    cost    $250,000    and    seats    1,500. 


NEW  YORK 

Fairport — The  Schine  Corp.  is  building  a 
$125,000    house   here   to    open    March    1. 

.Flushing — The  Prospect,  Jagger  and  Pros- 
pect Aves.,  a  new  Schwartz  house,  has 
opened. 

Harrison — Charles  A.  Goldreyer  has  leased 
the  new    Biltmore,    which    will   open   March    1. 

Rochester — The  Bemat  Amuse.  Co.  has 
started  work  on  the  Webster,  314-18  Webster 
Ave.  It  will  seat  1,400  and  be  opened  about 
June    1. 


NORTH  CAROLINA 

PineviTle — J.  A.  Conyers  has  opened  his 
new    Pineville. 

Statesville — Carolina  Theaters,  Inc..  has 
opened    the   new    Playhouse. 


OHIO 

Cleveland — A  corporation  headed  by  Henrv 
Lustig  is  building  a  1.500  seat  theater  and 
office  building  at  E.  152nd  St.  and  Lake 
Shore    Blvd.      A    F.   Janowitz   is    architect. 

A  theater  is  included  in  a  business  block 
which  will  be  erected  at  the  southwest  cor- 
ner of  Buckeye  Road  S.  E.  and  E  119th  St. 
The  building,  costing  $175,000,  is  designed 
by  Braverman  &  Havermaet.  and  financed  bv 
S.  Ulmer  &  Sons.  The  theater,  which  will 
be  called  the  Moreland  and  seating  1,800, 
will  be  leased  to  the  Universal-Brody  en- 
terprises. 

Sandusky — Seitz  Theater  Co.  has  com- 
menced work  on  a  $500,000  theater,  store 
and  office  building  to  he  completed   in   August 


OKLAHOMA 

Blackwell— The  Palace  Theater  Co.  will 
erect  a  new  house  to  be  called  the  Ritz  at 
a   cost   of   $125,000. 

Drumright — A  new  800  seat  theater  will 
be  opened   shortly  by  A.    Scott. 

Ponca    City — The  new    Ritz   has   opened. 

Seminole — The  new  State  is  scheduled  In 
open    in    the    near    future. 

Tulsa — A.  M.  Caudle  will  open  .his  new 
house   soon. 


OREGON 

Portland — Plans  are  being  drawn  by  Sut- 
ton &  Whitney  for  a  new  house  at  E.  Morri- 
son and  Grand  Aves.,  sponsored  by  W.  E. 
Tebbetts. 

White  Salmon — A  new  theater  will  open 
here  about    March    1. 


PENNSYLVANIA 

Erie — Vincent  Manarelli  will  build  a  neigh- 
borhood house  at  18th  St.  between  Cherry 
and  Poplar,  costing  $13,000  and  seating  800. 
John    Phillips    Co.    is    contractor. 

Grove  City — Work  is  progressing  on  the 
Majestic.  A  Wishart  &  Sons  Co.  of  Sharon 
is    contractor. 

Philadelphia — Estimates  have  been  received 
for  the  erection  of  a  1,000-seat  theater  at 
1710    North    22nd    St.    for    Harry    Moskovitz. 


TEXAS 

Baird — J.  D.  Custer  is  erecting  a  theater 
to   seat   460. 

Dallas— The  Toy  theater,  1919  Main  St. 
has   opened. 

Hillsboro— The  Palace,  a  Robb  &  Rowley 
house,  has  been  completed  at  a  cost  of  $25,- 
000. 

Merkel — A.  $20,000  house  is  being  built 
by   H.    T.   Hodge  to   seat   800. 

San  Angelo — The  new  Ritz  will  be  opened 
soon   by    Robb    &    Rowley. 

San  Jacinto — A  new  theater  will  soon  be 
opened  here  by   E.   S.   Magg. 


UTAH 

Salt  Lake  City— The  D.  H  Peery  Estate 
plans  to  build  a  theater  on  27th  St.  near 
Washington    Ave.,    seating    1,000. 


VIRGINIA 

Danville — Charles  P.  Clement  will  open  his 
new    house    very    shortly. 

Fredericksburg — The  Pits  Realty  Corp.  will 
construct  a  $100,000  theater  in  the  business 
district,    to    seat    1,200. 

Richmond — Construction  starts  soon  on  the 
Loew  theater  at  Sixth  and  Grace  Sts.,  which 
will    seat    2,500   and    cost    $1,300,000. 


WASHINGTON 

Camas — P.  M.  Hall  Lewis,  local  architect, 
has  prepared  plans  for  an  $18,000  theater, 
seating  900,  to  be  built  for  Charles  E.  Far- 
rell. 

Centralia — Twin  City  Theater  Corp.  plans 
a  theater  here. 


WEST  VIRGINIA 

Moundsville — The    Moundsville   Theater    Co. 
is   building  a    $100,000    theater. 


WISCONSIN 

Cudaby — Plans  have  been  announced  by 
the  United  Holding  Co.  for  a  $350,000  thea- 
ter, recreation  and  business  building  at  Pack- 
ard  and    Sumner   Aves.    to    seat    1.200 

Kenosha — The  Dahl  Construction  Co.  has 
started  work  on  a  $225,000  theater  structure 
with  stores  and  office  building.  The  theateT 
will   be  called   the   Roosevelt. 

Marshfield — The  Irving  H.  Benesch  Co.  of 
Milwaukee  have  purchased  two  lots  on  which 
a    $100,000    theater    will    be    built. 

Milwaukee — Ajax  Realty  Co.  is  planning 
to  build  a  $250,000  theater  at  Third  and 
Center    Sts. 

The  National-Layton  Improvement  Co., 
with  George  Fischer,  manager  of  the  Mil- 
waukee as  president,  is  planning  erection  of  a 
$700,000    theater    and    store    building. 

Construction  of  the  Colonial  at  Vliet  and 
Fifteenth  Sts.  is  almost  completed.  It  will 
open    late    in    February. 

The  Plaza,  at  Eighth  and  Oklahoma  Aves. 
has  been  opened  by  the  Saxe  Enterprises, 
under    management    of    R.    L.    Honeck. 

Wausau — Frank  Welter,  owner  of  the  Op- 
era House  and  Bijou,  plans  to  build  a  thea- 
ter. 


Boston  House  Running  Pictures 

Boston — The  Castle  Square  has 
discontinued  stock  and  started  pic- 
tures with  two  changes  weekly.  M. 
A.  Payne  is  manager. 


$75,000   Fire   Damage   at   Sioux   City 

Sioux  City,  la. — Damage  of  $75,- 
000  was  caused  by  fire  at  the  Plaza, 
Frank    Amusement    Co.,   house. 


Lebanon    Houses   Sold 

Lebanon.  Pa. — The  Interstate  Co., 
which  operates  the  Park,  Reading, 
has  taken  over  the  Colonial  and  Cap- 
itol. 


Cline  to  Direct  MacLean's  Next 
Hollywood — Douglas  MacLean  has 
signed  Eddie  Cline  to  direct  his  next 
production  for  Famous  tentatively 
titled  "See  You  Later."  Cline  directed 
MacLean's   "Let    It    Rain." 


Barthelmess  Injures  Foot 
Los  Angeles— Richard  Barthelmess 
is  confined  to  his  home  with  a  broken 
bone  in  his  foot. 


© 


Exhibitors 
Daily  Reminder 


Constant  im- 
provements are 
being  made  in 
equipment.  In- 
vestigate every 
new  develop- 
ment. 


Wednesday,  Feb.  9,  1927 


Navy    Has    Big   Film    Supply 

Washington — The  U.  S.  Navy 
claims  to  be  one  of  the  world's  larg- 
est distributors.  It  has  1,200  com- 
plete eight  reel  programs  in  dupli- 
cate and  almost  150  in  triplicate  and 
almost  5,000  reels  of  shorts  and  car- 
toons. 

Two  prints  of  current  releases  are 
routed  by  the  department  over  a  cir- 
cuit from  East  to  West  coast,  with 
the  films  traveling  three  years  before 
returning  to  storage.  Each  subject 
goes  from  ship  to  ship  until  it  has 
been  seen  on  every  vessel  in  the 
fleet.  . 


Theaters    Cooperating 

Bayonne,  N.  J. — Complete  coopera- 
tion by  all  theaters  in  fire  prevention 
is  reported  by  William  McLaughlin, 
fire  chief,  in  a  report  to  the  director 
of  public  safety.  A  rigid  inspection 
failed  to  show  a  single  case  of  viola- 
tion  of  ordinances. 


Teddy  Criswell  Starred 
Capital    Prod.    Co.    will   produce    a 
feature  in  the  East,  with  Teddy  Cris- 
well as  star. 


Sunday    Shows    Favored 

Binghamton,  N.  Y. — Seven  votes 
for  a  liberal  Sabbath  have  been 
pledged,  according  to  Alderman  Rob- 
ert D.  French,  sponsor  of  the  ordin- 
ance to  permit  picture  shows  after 
2  p.m.  on  Sundays,  provided  there 
is  no  increase  in  admissions.  The 
measure  is  to  be  voted  on   Feb.   14. 


New   Britain    Wants   Sunday    Shows 

New  Britain,  Conn. — Sentiment 
strongly  favors  revision  of  the  or- 
dinance to  permit  Sunday  shows. 


Pizor    Operating    Nazareth    House 

Nazareth.  Pa. — Lewen  Pizor  now 
is  operating  the  Broad  St.,  which  he 
purchased  recently.  The  new  house 
seats  800. 


Goes  to  Europe 

North  Adams,  Mass. — Mrs.  Bella 
Taylor  of  the  Richmond,  has  sailed 
for   Europe. 


10 


.1 


Wednesday,  February  9,  1927 


"Thomas  Edison 
made  an  original  in- 
vestment in  his  mo- 
tion picture  process 
of  $24,000.  In  1926, 
the  American  motion 
picture  investment 
was  over  $1,500,- 
000,000.  This  many 
dollars  placed  side 
by  side  would  reach 
from  somewhere  to 
Milwaukee  six  hun- 
dred and  ninety- 
four  times  or  what 
have    you." 


1926  Admission  Tax 

Drops  $3,874,540 

(Continued  from  Paite   1) 

000;  Ohio,  $273,000:  Pennsylvania. 
$219,000:  Michigan,  $219,000;  Mary- 
land. $215,000;  Illinois.  $200,000;  In- 
diana, $185,000;  Texas,  $174,000: 
Utah.  $133,000,  and  Missouri,  $110,- 
000.  In  Utah,  the  collections  dropped 
from  $167,840  in  1925  to  $34,690  last 
year. 

The  only  States  to  report  increased 
collections  were  Florida,  which  show- 
ed a  jump  of  $134,000,  and  New 
Hampshire,  which  showed  an  ad- 
vance of  $15,000. 

Collections  for  1925  and  1926,  by 
States,  were  as  follows: 

State  1926  1925 

Alabama   $      34.491.89  $      55.731.41 

Arizona     14,320.47  16  075.91 

Arkansas    29,767.05  36.699.8fi 

California     1,516.874.56  1,961,318  61 

Colorado   97,896.44  138.482  33 

Connecticut      189,226.19  223.061.71 

Delaware    14,779.66  20.893.23 

Florida      374,579.78  240.691.43 

Georgia     84,768.14  167,042.27 

Hawaii      23,595  54  30,289.68 

Idaho     21,346.29  29,048.40 

Illinois      2,291,661.48  2,494,085.96 

Indiana     235,351.84  420,226.07 

Iowa      99,388.69  176,715  33 

Kansas      48,698.05  69,774.85 

Kentucky      214,820.64  250.754.03 

Louisiana     151.373.20  192,747.47 

Maine    32,236  74  44,213.55 

Maryland    587,958.97  802.299.52 

(Including  District  of  Columbia) 

Massachusetts    ...  1,040,630.28  1.391,866.97 

Michigan    779,740  77  998,922.79 

Minnesota    185,632.28  241,664.01 

Mississippi   33,106.48  35,133.54 

Missouri     580.903.02  690,866.04 

Montana    33.841.37  39.093  94 

Nebraska    58,761.39  102,453.00 

Nevada    38,948.31  55.926.41 

New   Hampshire.  .  34,199.99  18,939.53 

New    Tersev 584,259  86  671,066.46 

New    Mexico 4,631.04  4,912.64 

New     York 7,556.567.38  8.111,011.95 

North      Carolina..  57.719.20  61,701.83 

North     Dakota...  17,172.96  21,134.16 

Ohio    929.169.84  1.202,111.01 

Oklahoma     82.067.26  126.234.68 

Oregon     122,320.40  137,964.83 

Pennsylvania   1,702,045.37  1.921,007.00 

Rhode    Island 97,203.37  111,324.36 

South    Carolina...  17,022.52  25,946.77 

South    Dakota 21,047.73  28,212.94 

Tennessee     74,755.80  100.291.71 

Texas    233,253.30  411,539.74 

Utah     34.690.36  167,840.89 

Vermont      18.214  20  25,697.20 

Virginia      87,394.87  116,616  69 

Washington      181,426.66  231.342.03 

(Including  Alaska) 

West    Virginia 31,688.54  57,581.31 

Wisconsin     180,879.95  272,076  93 

Wyoming     18,345.36  23,682.11 

Total    $20,900,775.48     24,774,315.09 


M.P.T.O.A.  Convene 
at  Columbus  May  17 

{Continued  from   Parte   1) 

ing  sessions.  He  is  to  name  a  sub- 
committee to  work  on  plans.  Yes- 
terday's decision  means  that  the  hold- 
ing of  a  mass  meeting  of  independ- 
ent theaters  prior  to  the  national 
meeting  has  been  abandoned  and,  in- 
stead, the  proposed  meeting  will  be 
combined  with  the  Columbus  conven- 
tion. The  mass  meeting  previously 
was  postponed  on  account  of  the 
illness  of  Harry  Davis  chairman  of 
the    administrative    committee. 

The  Columbus  Chamber  of  Com- 
merce has  been  co-operating  with 
William  James,  head  of  the  state  unit, 
to  bring  the  national  convention  to 
the  Ohio  city,  and  has  assured  a  re- 
cord reception  to  delegates.  At  yes- 
terday's meeting  a  resolution  was 
passed  calling  on  the  public  to  with- 
hold judgment  of  Charles  Chaplin, 
until  he  has  opportunity  to  state  his 
case  in  court  when,  the  committee  is 
advised,  he  would  completely  vindi- 
cate himself.  Chaplin's  films  were 
lauded  for  their  wholesomeness. 

Harwood,  Nathan  Yammins,  M.  E. 
Comerford,  M.  T.  O'Toole,  Joseph 
M.  Seider  and  R.  F.  Woodhull  at- 
tended  the  meeting. 


Exports  Decrease 

(Continued  from   Pafie   1) 

ft.  valued  at  $1,893,058  in   1925. 

Outstanding  of  developments  was 
the  rise  of  Latin  America  to  leader- 
ship from  a  standpoint  of  quantity  in 
the  foreign  market  for  American  films 
using  73.592.660  ft.  valued  at  $2,242.- 
680.  compared  with  63  441.406  ft.  val- 
ued at  $1,933,561  in  1925.  an  increase 
of  more  than  10.000.000  ft. 

Europe's   import   declined   to   63.128.710   val-  ■ 
tied   at   $3,010,521    f  i  tm   a  total   of   86.671.126 
valued    at    $4,071,877    in    1925.      Europe    still 
remains    the    outstanding    market    in    point    of 
value. 

Little  change  took  place  in  the  Far  Eastern 
market  in  1926,  exports  to  that  area  totaling 
62.920.764  ft.  valued  at  $1,746,076,  as  com- 
pared with  62,436.168  ft,  valued  at  $1,760,642 
the  preceding  year.  Shipments  to  Canada 
decreased  to  20.985.072  ft.  valued  at  $731,604 
from  23.037,094  ft.  valued  at  $914,665  in 
1925.  Exports  to  Africa  amounted  to  3.390,- 
344  ft.  valued  at  $120,903.  as  compared  with 
3.397,730  ft.  valued  at  $131,568  the  year  pre- 
vious. 

Among  individual  markets  Australia  led  in 
imports  from  this  country  with  26.189.320  ft 
in  192'6,  as  compared  with  24,488,797  ft.  in 
1925.  Australia  thus  supplanted  the  United 
Kingdom  as  the  leading  market  for  American 
films,  the  latter  country  having  fallen  to  fifth 
place  with  imports  totaling  13,423.079  ft,  as 
against  36.786.400  ft.  in  1925.  Canada,  which 
lias  been  previously  mentioned,  moved  up  from 
third  to  second  place  as  a  market  for  Ameri- 
can films  during  the  year  even  though  her 
imports  from  this  country  decreased  by  nearly 
3.000.000   ft. 

The  third  foreign  market  was  Argentine 
with  imports  of  20.922,703  ft.,  as  against  20.- 
505,682  ft  in  1925.  Bi  izil  which  was  sixth 
in  1925  with  10.725,826  it.  increased  that  total 
to  13,947,118  ft.  in  1926  and  now  stands 
fourth.  The  sixth  market  was  France  with 
9.414.489  ft.  for  1926,  a  drop  of  4.160,940 
ft.  over  the  previous  year,  followed  by  Mexico, 
with  imports  of  9,274,404  ft.  for  1926  repre- 
senting a   gain    of    1,641,361    ft.    over    1925 

The  Straits  Settlements  ranked  eighth  with 
imports  totaling  9,197,205  ft.,  as  against  6.- 
277,015  ft.  in  1925.  _  While  Germany  with 
7.134,739  ft  did  not  increase  its  standing  as 
the  ninth  market,  it  did  enlarge  its  consump- 
tion by  620,798  ft.  over  the  1925  period. 
Japan  declined  from  seventh  to  tenth,  im- 
porting 6,327,091  ft.  for  the  year  1926  as 
compared  with  9,124,030  ft.  in  1925. 

Exports  from  this  country  of  sensitized  not 
exposed  film  likewise  decreased  in  1926  to 
41,437.050  ft.  with  a  declared  value  of  $1,033,- 
207  from  the  total  of  74.605,179  ft.  valued 
at   $1,588,529   in    1925 


r 


NEWSPAPERS 


AND 


PERIODICALS 


ALL  OVER  THE  WORLD 


CONSTANTLY 
QUOTE 


'^NEWSPAPER 
o/*FILMDOM 


m 


Z  fllb  AND  WEEKLY 

Ul»  m  ^^  FILM  DIGEST 

AND  THE 


<■ 


Wednesday,  February  9,  1927 


DAILV 


11 


£xpfott-Q-G4am<i 

DULY  UPS  WHICH  MEAN  DOOMS  FOB  SHOWMEN 


"Faust" 
(M-G-M) 

An  endorsement  was  secured  from 
clerical     representative     of     Catholic 
irchbishop,     following     private     pre 
view.      Special    publicity    in    Russiar 
was  compiled  for  publication  in  loca' 
newspaper   without   charge   or   adver 
using.     In  this  regard,  also  had  pub 
lished  at  theater's  expense,  folder  ir 
German    mailed    to    6,OA0    German 
(special  mailing  list)  and  secured  ful 
page  endorsement  in  the  largest  Ger 
man  publication   in  the  West. — War- 
tield,  San    Francisco. 


"Forever  After" 
(First  Nat'l) 

Used  shadow  box  featuring  a  hand- 
painted  poster  with  a  black  and  white 
still  at  the  bottom.  Inexpensive,  but 
attracted  crowds  to  the  lobby. — Fifth 
Avenue,  Seattle. 


"The   General" 
(United  Artists) 

A  tie-up  was  made  which  secured 
lust  page  of  a  10,000  copy  issue  of 
i  he  newspaper  published  by  the  street 
railway  company  for  its  patrons.  The 
i  in  page  paper  was  filled  with  text 
from  pressbook  and  cuts  from  the 
;.iiK  source.  It  also  carried  a  con- 
icSI  tor  best  title  to  a  Buster  Keaton 
-till  picture.  —  Albert  Kaufman, 
America,    Denver. 


"The   Scarlet   Letter" 
(M-G-M) 

Ran  a  diversified  teaser  campaign 
ten  days  in  advance.  A  large  letter 
A'  was  painted  on  a  three-sheet  and 
placed  in  a  three-sheet  frame  in  lob- 
by. This  was  followed  by  .two 
shadow  boxes,  with  a  large  red  'A' 
painted  on  white  glass  with  electric 
bulb  behind  it.  A  truck  was  put  on 
the  streets  carrying  a  ten-foot  red 
'A'  in  the  center  of  the  body,  the 
letter  'A'  being  made  of  beaverboard 
This  stunt  tied  up  with  the  teaser 
campaign  in  newspapers.  The  teasers 
were  in  the  form  of  a  large  'A,'  and 
were  scattered  throughout  the  papers 
for  three  days  in  advance  of  play 
date.  On  Saturday  before  picture 
opened  the  title  was  added  to  the 
street  display  and  also  to  the  other 
teasers.— Charles  H.  Amos,  Florida, 
St.  Petersburg,  Fla. 


"We're  in  the  Navy  Now" 
(Paramount) 

Tied  up  with  the  Navy  Recruiting 
Office,  which  aided  in  the  following 
publicity:  Strung  170  signal  flags 
rrom  the  roof  down  to  the  marquee. 
Had  a  lobby  display  of  guns  and 
ropes  tied  into  the  many  knots  used 
by  a  sailor.  Had  15  navy  boards 
posted  and  placed  about  the  center 
of  the  city.  Usherettes  in  navy  uni- 
form. Naval  recruiting  night.  Par- 
ade of  State  militia  from  armory  to 
theater.— Harry  Browne,  California, 
San  Jose,   Cal. 


Paulos  Buys  at   Highland 

Highland,  Wis.— The  Auditorium, 
formerly  owned  by  George  Dilley  has 
been  sold  to  J.  H.  Paulos. 


"Foremost  Five" 

GETTING  publicity  for  the 
entire  month's  showings  in 
one  nitty  smash  was  the  feat 
accomplished  by  Loews  Pal- 
ace in  iviempms.  It  was  all 
uone  witn  a  tx9  inch  blotter 
on  wuicn  appeared  the  Janu- 
ary calendar,  uver  each  week 
WdS  puntea  the  current  show- 
ing as  ionows:  L>.  W.  Grif- 
niii's  "sorrows  of  Satan,"  Co- 
nnne  Unrhtn  in  "Syncopating 
sue,"  riaroid  Lloyd  in  "The 
Jvia  Brotner,"  Adoiphe  Menjou 
in  "BiOndes  or  Brunettes," 
Clara  Bow  in  "It."  Alongside 
the  calendar  appeared  the 
words,  "See  the  Foremost  Five 
in  Pictures,  Loew's  Palace." 
Triple  value  in  this  idea — a  ser- 
viceable blotter,  the  month's 
calendar,  and  advertising  the 
theater's  attractions  for  a  30- 
day  period. 


Laemmle  Award 

{Continued  from  Page  1) 
operate  in  the  film  world  in  a  man- 
ner somewhat  similar  to  the  Pulitzer 
prizes  in  literature,  is  the  result  of 
Laemmle's  conviction  that  newspaper 
training  is  a  splendid  fitting  for  the 
picture  business,  and  his  conviction 
that  the  industry  might  benefit  not 
only  from  the  receipt  of  carefully 
thought-out  ideas  but  from  their 
prior  publication  and  the  interest  that 
they  might  thus  arouse.  There  are 
upwards  of  800  people  in  the  busi- 
ness with  newspaper  training. 

No  limitation  of  any  kind  is  placed  upon 
the  suggestions.  They  may  have  to  do  with 
production,  with  stories,  with  mechanical  ap- 
pliances or  methods  in  the  studio  or  in  busi- 
ness. The  only  requirement  is  that  they  be 
published  in  a  recognized  newspaper,  maga- 
zine or  trade  journal  and  that  they  be  sent, 
together  with   a   letter,   to  Carl   Laemmle. 

The  Laemmle  Award  has  been  indorsed  by 
Will  H.  Hays,  who  has  consented  to  serve  as 
chairman  of  the  board  of  decision,  and  to 
appoint  a  committee  of  disinterested  news- 
paper and  magazine  men  to  compose  the 
board  of  decision.  The  composition  of  this 
board  is  as  follows:  Karl  A.  Bickel,  presi- 
dent of  the  United  Press;  Kent  Cooper,  gen- 
eral manager  of  the  Associated  Press;  Arthur 
H.  Kirchhofer,  president,  National  Press 
Club,  Washington;  James  R.  Quirk,  editor 
of  "Photoplay  Magazine,"  and  Jean  Sapene, 
publisher  of  "Le  Matin,"  Paris.  Effort  was 
centered  on  making  the  board  as  representa- 
tive as  possible  not  only  of  newspapers  and 
magazines  in  this  country,  but  those  abroad 
as  well. 


Operator   Burned   in  Fire 

Cleveland — Meyer  Goldstein,  opera- 
tor, was  burned  about  the  face  and 
hands,  while  trying  to  extinguish  a 
film  fire  at  the  Sun,  which  caused 
damage  of  $1,000.  Deutsch  Bros,  op- 
erate the  theater. 


Newspaper  Opinions 


"Summer  Bachelors" 

Fox 

Capitol 

AMERICAN—*  *  *  On  a  hot  summer  day 
the  absurd  situations  might  have  seemed 
amusing   *   *   »  then  the  plot  turns  silly   *   *   * 

DAILY    MIRROR—*   *   *   chilly,   trite   film 

*  *  *  pathetic  entertainment,  if  entertainment 
it   can   be   called   *  *  * 

EVENING  JOURNAL—*  *  *  syncopated 
entertainment  *  *  *  has  good  comedy  and  all 
the  ultra-sophisticated   flapper   situations    *   *   * 

EVENING  WORLD—*  *  *  Allan  Dwan 
and  his  players  did  far  better  with  the  im- 
probable   material    than     I     imagined     possible 

*  *  * 

GRAPHIC—*  *  *  nothing  more  than  frivo 
lous  entertainment  but  it  amuses  in  its  own 
light  way  *  *  * 

HERALD  TRIBUNE— *  *  *  just  a  bad 
picture  and  might  be  sent  to  the  house  of 
correction   *  *   * 

MORNING  TELEGRAPH—  *  *  *  light, 
frothy  entertainment  *  *  *  laughing,  lark  of 
a  picture,  as  pleasant  as  a  June  evening  *  *  * 

POST—*  *  *  based  on  the  book  by  War- 
ner Fabian,  author  of  "Flaming  Youth,"  and 
if  that  is  not  enough  to  indicate  the  general 
trend    of    affairs    *   *   * 

SUN — *  *  *  one  of  those  perfumed,  flip- 
pant snappy  cinema  stories  *  *  *  very  little 
story   *  *  * 

TELEGRAM  —  *  *  *  sophisticated  little 
comedy    steeped    in    box-office    appeal      *  * 

TIMES — *  *  *  it  succeeds,  at  least  tempo- 
rarily, in  dispelling  thoughts  of  the  frosty 
weather    *  *  * 

WORLD — *  *  *  singularly  cheap  and  silly 
movie   *   *   *    it  all   came  to  absolutely    nothing 


Cleveland   Dance   Set 
Cleveland — Loew's    Ohio    Theaters 
will  hold  its  second  annual  dance  Feb. 
22  at  the  State. 


Acts  Added  at  Steubenville 
Steubenville,  O.— W.  B.  Urling  has 
changed  the  policy  of  the  Rex,  adding 
tabloid  acts  to  the  picture  programs. 


Fay  Changes  House  Policy 
Providence,   R.   I.— Fay's   Rialto  is 
to  be  changed  to  a  second  run  house. 


"Twinkletoes" 

First  National 

Strand 

DAILY  MIRROR—*  *  *  runs  entirely  too 
long  *  *  *  overburdened  with  close-ups  that 
the   most   nerveless  gets   jumpy  after   six   reels 

•  #  • 

DAILY  NEWS—*  *  *  has  its  moments 
which  are  supplied  principally  by  the  rather 
good  emotion  acting  of  Colleen  Moore  and 
Tully   Marshall   *   *   *   much   too   long  *   *   * 

EVENING  JOURNAL—  *  *  *  there  is, 
despite  all  its  frivolity,  an  element  of  sin- 
cerity to  the  picture  *  *  *  good  entertain- 
ment  *  *  * 

EVENING  WORLD—*  *  *  best  motion 
picture  to  come  out  of  the  First  National 
studio  in  months  and  months  and  the  best 
vehicle  Colleen  Moore  has  had  in  more  than 
a   year      *  * 

GRAPHIC—*  *  *  "Twinkletoes"  does  bet- 
ter by  its  public  than  any  of  the  other  pro- 
gram pictures  on   Broadway  these  seven   days 

•  »  • 

HERALD-TRIBUNE—*  *  *  we  know  that 
it  held  our  attention,  amused  us  and  pleased 
our  eye.     The  photography  is  beautiful   *  *   * 

MORNING  TELEGRAPH—*  *  *  has  the 
best  story  values,  easily  the  best  acting,  the 
best  direction — the  best  everything  that  goes 
to  make  the  best  photoplay   *   *  * 

POST—*   *   *   not  a  thoroughly   bad  picture 

*  *   *   might  have   been   fairly   entertaining   in 
six  or  seven  reels  *  *  * 

SUN — *  *  *  rather  an  ordinary  affair  *  *  * 
acting   is   exception    for    a    Colleen    Moore    film 

*  *  *  titles  are  very   bad  *  *  * 
TELEGRAM—*  *  *    Colleen    Moore 

is  still  trying  to-  be  different   *  *  * 

TIMES — *  *  *  somewhat  blurred   reflection 

of  Thomas  Burke's  Limehouse  story   *   *   * 
WORLD — *  *  *     mildly     amusing,     pretty 

generally  devitalized   picture   version    *    *    * 


"The    Cheerful   Fraud" 

Universal 

Paramount 

AMERICAN—  *  *  *  moves  slowly  until 
almost  the  end  when  it  winds  up  in  a  genu- 
ine riot   *  *   * 


Desirable  office  including 
cutting  room  and  vault 
for  rent.  Reasonable. 
Phone  Bryant  2158. 


DAILY  MIRROR—*  •  •  all  very  obvious 
and  dragged  out  *  *  *  audience  shifted  rest 
lessly  at  times  and  laughed  mirthfully  at  rare 
.  DAILY  NEWS—*  *  *  probably  he  (Reg- 
inald Denny)  never  cavorted  and  grimaced 
through  a  more  fluffy  bit  of  tomfoolery  than 
"The    Cheerful    Fraud"    *  *  * 

EVVENING  JOURNAL—*  *  *  Reginald 
Denny  continues  to  turn  out  one  amusing 
comedy  after  the  other  *  *  * 

EVENING  WORLD—*  *  *  farce  depend- 
ing on  the  good,  old  reliable  theme  *  *  *  ex 
cellent.   light  entertainment  *   *   * 

GRAPHIC—*  *  *  series  of  old  situations, 
time-worn     plots     and     a     weather-beaten     exit 

*  *   *   funny,   if  you  laugh  easy  *   *  * 
HERALD-TRIBUNE—*  *  *  cheerful  farce 

*  *  *  first  three  reels  are  beautifully  hilarious 
and  the  last  three  are  not  so  good  but  still 
far  better  than  the  ordinary  screen  farce  *   *   * 

POST — *  *  *  Denny  keeps  right  on  turn- 
ing out  pleasant,  unpretentious  little  comedies 
about  nothing  in  particular  *  *  *  smooth,  hu- 
morous fashion  *  *  * 

SUN — *  *  *  rollicking,  rowdy  farce  *  *  * 
exceptionally  amusing  for  the   first   four   reels 

*  #  • 

TELEGRAM—  *  *  *  nonsense  *  *  *  story 

*  *  contains  an  irresponsible  assortment  of 
comedy    gags    and    circumstances      *   * 

TIMES —    *   *  *     highly     amusing    comedy 

*  *   *    constantly   merry    piece    of    work    *  *   * 

distinction    of    being    a    wholesome    production 

*  *   # 

WORLD — *  *  *  farce  with  no  evident  de- 
sire  to   be   called   original,   and    still   one   with 

a    certain    amount    of    good    humor    about     it 

*  .   • 


"A   Little  Journey" 
M-G-M 
Capitol 

AMERICAN —  *  *  *  conventional  charac- 
ters and  approved  situations  *  *  *  will  en- 
tertain   his    (William    Haines')    many    friends 

*  *   * 

DAILY  MIRROR—*  *  *  what  little  action 
there  is  in  this  aimless  story  transpires  aboard 
a  train  *  *  *  gets  somewhere  only  insofar 
as  the   train   itself   is   concerned    *   *   * 

DAILY  NEWS—*  *  *  serio-comic  picturi 
zation  of  two  young  persons  falling  in  love 
during  a  train  journey  *       * 

EVENING  JOURNAL—*  "  *  pleasant  bit 
of  film  fare,  well  acted  *  *  • 

GRAPHIC—*  *  *  a  good  picture.  The 
theme  is  light,  not  terribly  new,  but  the  story 

*  HERALD-TRIBUNE—  *  *  *  seems  a  waste 
of  money  for  producers  to  buy  plays  and  then 
throw  them  everything  except  the  title  *  *  * 
some    amusing    bits    in    the    picture    *  *   * 

MORNING  TELEGRAPH—*  *  *  gener- 
ously entertaining  and  refreshingly  simple  in 
its  appeal  *  *  * 

POST — *  *  *  innocuous  piece,  very  easily 
catalogued  under  those  little  offerings  marked 
"pleasant"- — and    nothing    more    *   *  * 

SUN — *  *  *  pleasingly  sentimental,  excel- 
lently acted  picture  *  *  *  story  is  very  slender 

TELEGRAM—*  *  *  it  seems  that  "a  lit- 
tle journey"  can  sometimes  be  an  unconscion- 
ably  long  affair   *   *  * 

TIMES—  *  *  *  genial  production  *  *  * 
jogs    along    merrily    *   *   * 


Have  your  pictures  screened 
in  the  best-equipped  projec- 
tion rooms.  No  overtime 
charge  for  projections  at  night 
to  our  regular  customers. 


OUR  PRICES  ARE  AS  LOW  AS 

THE  LOWEST— 
OUR  SERVICE  THE  HIGHEST 


Your  films  called  for  and 
returned  without  charge. 

SIMPLEX 
PROJECTION  ROOMS 

220  West  42nd  Street,  N.  Y.  C. 


Wisconsin   3770 


THE 


12 


&&* 


DAILY 


Wednesday,  February  9,  1927 


A  Little 

from  "Lots 


y* 


By  RALPH   WILK 


YEARS  ago,  Ernest  Haller  faced 
the  camera,  but  now  he  is  he- 
hind  it.  At  the  age  of  nine,  he  acted 
on  the  Coast.  In  1915,  he  had  be- 
come a  full-fledged  cameraman  and 
was  "grinding"  on  Biograph  short 
subjects.  In  1918,  he  photographed 
his  first  feature.  He  is  very  happy 
now,  as  he  has  renewed  his  contract 
with  Bob  Kane,  for  whom  he  photo- 
graphed   nine    pictures. 

*  *         * 

Wilbur  Morse,  a  First  National 
publicity  man,  has  crowded  many 
experiences  into  his  young  life.  He 
is  one  of  the  few  American  news- 
papermen to  have  secured  early 
training  on  Chinese  papers.  After 
serving  in  Siberia  (not  in  jail,  but 
with  the  American  forces),  he  went 
to  Hong  Kong.  By  the  way,  Wilbur 
has  the  distinction  of  having  been 
the  youngest  war  correspondent.  He 
was  also  the  youngest  Washington 
correspondent. 

*  *        * 

Just  for  a  change,  Wilbur 
stopped  pounding  out  war 
copy,  long  enough  to  write  a 
book  for  children.  It  is  called 
"Let's  Pretend."  He  attracted 
attention  among  film  men 
when  he  interviewed  Presi- 
dent Coolidge  and  learned 
that  the  President  is  opposed 
t o  federal  censorship  o  f 
movies. 

*  *        * 

Lois  Wilson,  who  has  been 
practicising  the  Charleston  and 
"black-bottom"  for  her  role  in 
"Broadway  Nights,"  has-been 
suffering     from     a      "charley 

horse." 

*  »        * 

Bob  Kane,  Joe  Boyle,  Le- 
land  Hayward  and  Ernest 
Haller  have  been  commis- 
sioned captains  in  the  Army 
Signal  corps  in  recognition 
of  their  work  on  "Convoy," 
the  Kane  special. 

»        *        * 

Bessie  Mack  yesterday  made  an 
addition  to  her  long  line  of  achieve- 
ments. She  was  invited  to  a  luncheon 
at  the  Friars'  club,  by  special  per- 
mission of  the  club's  executive  board, 
which  waived  a  rule  to  admit  her. 
The  occasion  was  a  meeting  of  the 
arrangement  committee  for  the  Jew- 
ish Theatrical  Guild  dinner  to  Sam 
Bernard,  which  will  be  given  on 
March  13. 


Somerville   Theater   Building   Halted 

Somerville,  Mass. — Construction  of 
an  1.800-seat  theater  by  Z.  E.  Cliff 
has  been  halted  by  the  Supreme 
Court.  Judge  Carroll  finds  the  Som- 
erville board  of  appeals,  which  issued 
the  building  permit  after  refusal  of 
the  building  commissioner  to  do  so, 
acted  without  authority  and  further 
held  that  a  member  of  the  board  of 
appeals  was  interested  in  the  contract 
because  he  is  connected  with  the  firm 
of  architects  which  prepared  the 
plans. 


Mayer  Not  Favorable 
To  Deal  with  U.A. 

(Continued  from  Page  1) 
might  be  commanded  through  dis- 
tribution of  pictures  of  the  type  pro- 
duced by  members  of  United  Artists. 
Nothing  has  been  done  recently  on 
the  proposed  deal,  he  declared. 

Replying  to  a  question  as  to 
whether  closing  of  such  a  deal  would 
not  prove  of  great  benefit  to  M-G-M, 
so  far  as  road  shows  are  concerned, 
he  declared  that  it  would  not  help 
appreciably  because  the  company  has 
full  facilities  for  the  roadshowing  of 
its  product.  Handling  of  "The  Big 
Parade"  and  "Ben  Hur,"  was  cited 
by  Mayer  in  support  of  this  state- 
ment. 


Beauties  Vie  for  Film  Role 
Nine  girls  are  in  Vienna  for  the 
finals  of  a  beauty  contest  being  con- 
ducted by  Fanamet,  says  a  copyright 
dispatch  to  "The  New  York  Times." 
The  winner  is  to  receive  a  contract 
to  appear  in  a  Ufa  picture  and  then 
will  receive  a  trip  to  Hollywood- 
Greece,  Bulgaria,  Yugoslavia,  Ru- 
mania, Hungary,  Austria,  Czecho- 
slovakia, Poland  and  the  three  Baltic 
states  are  represented. 


Do  You  Know 

=====  9  = 


rpHAT  there  is  a  total 
seating  capacity  in  the 
picture  theaters  of  the 
United  States  of  about  18,- 
500,000  or  one  seat  for 
every  six  people? 


$54,000    Fire    at    Danville 

Danville,  Ky—  Damage  of  $54,000 
was  caused  by  fire  which  gutted  the 
Opera    House. 


Martinelli  Signed  for  Vitaphone 

Giovanni  Martinelli,  Metropolitan 
opera  tenor,  has  signed  a  three  year 
contract  with  Vitaphone.  Other  stars 
signed  are:  Bernardo  De  Pace,  man- 
dolin, and  Sissle  and  Blake,  colored 
entertainers. 


Barbara  Stanywick  Signed 
Barbara  Stanywick,  who  appears  in 
"The    Noose,"    has    been    signed    by 
Robert  T.   Kane   under  a   long  term 
contract. 


Kaufman  Managing  Denver  House 
Denver — Albert  Kaufman  has  been 
appointed     manager     of     Universal's 
American. 


McGinley  Heads  Film  Board 
Salt  Lake  City — Lawrence  J.  Mc- 
Ginley (Famous)  is  new  president  of 
the  Intermountain  Film  Board  of 
Trade.  Al  O'Keefe  (P.  D.  C.)  is 
vice-president,  and  D.  T.  Lane,  sec- 
retary-treasurer. 


Guild  Breaks  with  Cameo 

Film  Arts  Guild  has  severed  rela- 
tions with  the  Cameo,  stating  the 
move  was  caused  by  its  inability  to 
control  the  theater's  film-playing  pol- 
icy. The  dispute  is  said  to  have 
arisen  over  the  booking  of  "Michael 
Strogoff,"  instead  of  the  Guild-spon- 
sored picture,  "Stark  Love." 


Swainsboro  House  Bought 

Swainsboro,    Ga. — L.    Balafas 
purchased  the  Grand. 


has 


NOW  PUBLISHED! 


NOW  PUBLISHED  ! 


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VOL.  XXXIX     No.  35 


Thursday,  February  10,   1927 


Price  5  Cents 


CONFERENCES  FAIL  IN 

I j  DEAL ONVITAPHONE 

Meetings  Held,  E.  F.  Albee 

States  in  Palm  Beach 

Interview 

First  published  report  of  the  pro- 
posed but  now  abandoned  deal  for 
purchase  of  stock  in  the  Vitaphone 
Corp.,  by  six  producer-distributors  is 
contained  in  a  special  dispatch  to 
"The  New  York  TJmes"  from  Palm 
Beach,  where  E.  F.  Albee  and  Lee 
Shubert  discussed  the  project. 

The  statements  were  made  in  an- 
swer to  queries  on  a  report  which 
linked  the  Albee  and  Shubert  circuits 
as  parties  to  a  proposed  merger  with 
distributors.  In  denying  this  report, 
(Continued    on    Page    5) 


Kent,  A.  M.  P.  A.  Guest 

S.  R.  Kent,  one  of  the  12  immor- 
tals chosen  by  the  association,  is  to 
be  guest  at  today's  A.  M.  P.  A. 
luncheon.  Sam  Siegel,  mandolin 
player,   also   is   on   the    program. 


Orpheum    Dividends 

Chicago — The  Orpheum  circuit  has 
declared  two  regular  monthly  divi- 
dends of  16  2/3  cents  on  the  common 
One  is  payable  March  1  to  stock  of 
record  Feb.  19  and  the  other  on  April 
1   to  stock  of  record    March    19. 


Regal  Gets  British  Films 

Toronto — Arthur  Cohen,  vice-presi- 
dent of  Regal  Films,  Ltd.,  has  an- 
nounced that  this  company  has  se- 
cured a  group  of  English  features  for 
the  Dominion.  These  include 
"Moils,"  "Palava"  and  "Nelson." 
Prints  of  the  subjects  will  be  released 
through  the  six  Regal  offices. 


Columbia  Signs  Alberta  Vaughn 

Hollywood — Alberta  Vaughn  has 
been  signed  by  Columbia  for  the 
feminine  lead  in  "The  Romantic  Age." 
Eugene  O'Brien   will  play  opposite. 


Oversubscribed 

Educational  reported  yester- 
day that  the  $2,000,000  issue  of 
preferred,  with  warrants  to  buy 
common,  offered  through  Dil- 
lon, Read  &  Co.,  has  been  over- 
subscribed. The  stock  was  part 
of  the  $3,500,000  issue  floated 
in  connection  with  the  merging 
of  Educational  producing  units 
and  exchanges.  Maximum 
number  of  common  shares  to  be 
issued  at  this  time  is  162,630. 


NEW  SYNCHRONIZATION 
DEVICE  IS  OEEERED 


Music  on  Discs  for  Small 

Houses,  Provided  by 

Synchrophone 

Synchrophone,  a  new  device  which 
provides  synchronized  music  record- 
ed on  discs,  is  to  be  offered  theaters 
by  the  Synchrophone  Corp.,  organ- 
ized by  Arthur  J.  Abrams,  the  inven- 
tor and  holder  of  patents.  Produc- 
tion of  the  instrument,  which  is  par- 
ticularly designed  for  small  theaters, 
already  has  begun,  according  to 
Abrams,  who  some  vears  ago  mark- 
eted   the    Renfax    Musical    Movies. 

There  is  to  be  no  charge  for  in- 
stallation, with  a  flat  rental  levied  for 
the  service.  This,  it  is  stated,  will 
be  no  more  than  a  musician's  salary. 

The  music  on  discs  is  cued  to  each 
individual  picture,  thus  furnishing 
the  exhibitor  with  complete  musical 
presentation  on  every  feature  he 
shows.  Its  sponsors  claim  that  the 
installation  can  be  made  in  30  min- 
utes, that  it  is  simple  to  operate  an 

(Continued    on    Page    2) 


Guild  Shows  at  Times  Square 

Sunday  showings  of  films  at  the 
Times  Square  is  planned  by  the  Film 
Arts  Guild.  A  theater  is  to  be  erect- 
ed   by   the    Guild    near    Broadway,   it 

is   stated. 


Settle   Out   of  Court 

Santa  Barbara,  Cal. — West  Coast 
Theaters  has  made  an  out  of  court 
settlement  in  its  suit  for  $107,500 
against  Edward  A.  Johnston,  the 
Granada  Holding  Corp.,  and  Califor- 
nia Theaters  Corp.  Johnston  took 
over  all  stock  sold  to  the  plaintiffs 
during  financing  here  of  the  Granada 
Theater   Co»p. 


English  Circuit  Expands 

Birmingham,  Eng. — C.  D.  Cinemas, 
Ltd.,  is  expanding  and  as  a  first  step 
will  erect  a  1,700-seat  house  at  Edg- 
baston  and  is  negotiating  for  a  sub- 
urban theater.  The  Hays  Mills  is 
to  be  remodeled  and  its  seating  ca- 
pacity  increased   to    1,500. 


Midwest  Adds  Three 

Kansas  City — Midwest  Theater 
Co.,  has  purchased  the  Royal,  Elec- 
tric and  Strand  at  Emporia.  Harry 
McClure  has  been  retained  as  man- 
ager. 


Leaving  for  Coast  Today 

Jack  L.  Warner  returns  to  Holly- 
wood today  to  launch  the  Warners' 
19?7-(928  program. 


$1,000,000  Net  Seen 

Net  profit  of  First  National 
for  1926  will  total  in  excess  of 
Sl.000,000  it  is  estimated,  fol- 
lowing announcement  yester- 
day that  the  figures  for  first 
nine  months  of  the  year  were 
8707,847.  This  is  equivalent  to 
$29.18  a  share  earned  on  $2,- 
425,000  eight  per  cent  parti- 
cipating first  preferred  stock. 
It  compares  with  $1,628,917  or 
$65.15  a  share  on  $2,500,000  first 
preferred  outstanding  in  same 
"period  of  1925. 


British  Undecided 

By  ERNEST    W.   FREDMAN 
Editor,   "The  Film   Renter'1 

London — Branches  of  the  exhibitor 
association  seem  at  a  loss  what  action 
to  take  in  the  key  city  theater  prob- 
lem, caused  by  acquisition  of  two 
Birmingham  houses  by  Famous.  This 
may  be  attributed  in  part  to  the  secre- 
cy being  maintained  by  the  Cinema- 
tographic Exhibitors  Assn.,  whose 
(Continued    on    Page    5) 


Censor   Seeks  $105,640 

Albany,  N.  Y.- — Appropriation  of 
$73,640  to  meet  censor  expenses  dur- 
ing the  coming  year  is  asked  by  Di- 
rector James  H.  Wingate  of  the  mo- 
tion picture  division  of  the  Dept.  of 
Education.  An  addition  $32,000  is 
asked  for  maintenance  and  operation 
Last  year's  appropriation  was  $94,920 
Two  bills  to  abolish  censorship  are 
pending  with  favorable  action  ex- 
pected. 


To  Preserve  Film  History 

A  showing  of  "Thirty  Years,  of 
Motion  Pictures,"  National  Board  of 
Review  film  picturising  the  develop- 
ment of  pictures,  i>  to  be  given  at 
Carnegie  Hall,  Feb.  28.  The  presen- 
tation is  a  benefit  of  the  board  and  is 
to  be  the  first  step  in  a  move  to  pre- 
serve the  film. 


Brenon  Prevents  Tragedy 

Herbert  Brenon  turned  hero  yester- 
day at  the  Famous  Long  Island 
studio  when  with  his  bare  hands  he 
beat  out  flames,  which  threatened  to 
ignite  clothing  of  May  Allison.  Miss 
Allison    sustained   slight   burns. 


Ostrers  to  Buy  Capitol 

Five  hundred  thousand  pounds  has 
been  offered  for  London's  Capitol, 
2,000-seat  theater,  Sir  Walter  Gibbons 
has  stated.  Several  British  and  Ameri- 
can firms  are  reported  seeking  the 
Havmarket  house,  but  it  is  under- 
stood that  Ostrer  Bros,  will  be  the 
purchaser. 


9  SPECIALS,  52  OTHERS 
EROM  f .  N.  NEXT  YEAR 


Program     Announced     by 
R.  A.  Rowland  on  Re- 
turn from  Coast 

Fifty  two  program  pictures  and 
nine  specials  will  comprise  First  Na- 
tional's output  for  the  1927-1928  sea- 
son. The  number  of  program  re- 
leases is  tentative,  but  the  specials 
are  definitely  scheduled,  Richard  A. 
Rowland  announced  on  his  return 
from  the  Coast. 

Specials  scheduled  are:  one  Colleen 
Moore;  one  Constance  Talmadge; 
three  George  Fitzmaurice;  one  Mil- 
ton Sills;  one  Richard  Barthelmess; 
one  made  by  Asher,  Small  &  Rogers 
from  Ralph  Spence's  play  "The  Gor- 
illa," and  Max  Reinhardt's  "The 
Miracle." 

The  star  series  will  contain  releases 
starring  Colleen  Moore,  Constance 
Talmadge,  Richard  Barthelmess,  Mil- 
ton Sills,  Harry  Langdon,  Johnny 
Hines,  Ken  Maynard  and  Leon  Errol. 
In  addition  to  productions  present- 
ing these  stars,  it  is  expected  that 
Billie    Dove,   will   be   starred. 

Among  the   pictures   scheduled  for 

(Continued  on  Page   6) 


Virginia  Valli  Under  Knife 

Hollywood — Virginia  Vallie  was 
operated  on  yesterday  for  appendi- 
citis. 


Hoffman  Returns 

M.     H.    Hoffman    of    Tiffany,    re- 
turned  yesterday  from    Europe. 


Form  Locust  Theater  Corp. 

Philadelphia  —  Operation  of  the 
Equitable  at  Broad  and  Locust  Sts., 
1,400-seat  legitimate  house,  has  been 
taken  over  by  the  Locust  Theater 
Corp.  chartered  by  Fox.  It  will 
open  with  "What  Price  Glory". 


Tax  Repeal  Effort 

Washington — An  effort  to  se- 
cure the  repeal  of  the  admis- 
sion tax  is  to  be  made  soon 
by  Senator  King  of  Utah.  He 
will  use  the  opportunity  of- 
fered by  the  bill  exempting 
from  tax,  steamship  tickets  pur- 
chase by  War  veterans  for 
their  pilgrimage  to  France 
next  summer  soon  to  come  up 
in  the  Senate.  He  will  then 
offer  appeals  on  several  tax 
bills,    including    admissions. 


m 


Thursday,  February  10,  1927 


Vol.XXXlX  No.35  'Thursday,  Feb.  10, 1927  Price5Cents 


JOHN  W.  ALICOATE 


Publisher 


Published  daily  except   Saturday  and  holidays 
at    1650    Broadway,    New    York.    N.    Y      and 
copyright    (1927)    by   Wid's    Films   and    Film 
Folk,    Inc.      J.    W.    Alicoate,    President    and 
Publisher;    Maurice    D,    Kann,    Vice-President 
and     Editor;     Donald    M.     Mersereau,    Treas- 
"rer.     Business     and     Advertising     Manager; 
Ralph    Wilk,    Traveling    Representative.      En- 
tered   as    second  class    matter    May    21      1918, 
at     the     post-office     at     New     York,     N      y' 
under    the    act    of    March    3,     1879.       Terms 
(Postage     free)     United     States,     outside     of 
Greater     New     York,     $10.00     one     year;     6 
$5.00;     3    months,    $3.00.       Foreign, 
Subscribers  should   remit  with  order, 
all    communications    to    THE    FILM 
,    1650    Broadway,    New    York,    N.    Y 
Phone   Circle   4736-4737-4738-4739       Cable  ad 
dress:      Filmday,      New      York.        Hollywood 
California— Harvey     E.     Gausman,     Ambassa 
notel:    'Phone,    Drexel    7000    and    Wash 
mgton    9794,    London— Ernest    W.     Fredman 
The  Film  Renter.  58,  Great  Marlborough   St., 
London,    W     I.,    Paris— La    Cinematographie 
Francaise.    5.    Rue   Saulnier. 


months, 
$15.00. 
Address 
DAILY, 


Lesser  stocks  were  active  than  in  the 
few  days  previous,  though  Warner  "A"  at- 
tracted more  attention  than  in  some  days  past. 
Over  20,000  shares  of  this  issue  changed 
hands  at  a  1J|  drop.  Famous  common  lost 
a  negligible  fraction  on  a  6,000  turn-over. 
Loew's,  Inc.,  held  its  own  on  a  trade  of  3,200. 
A    very    quiet    day,    all    told. 


Quotations 

High 

Low 

Close 

Sales 

Am.    Seat     Vtc. . . 

43 

42  H 

4254 

300 

♦Am.    Seat.    Pfd.. 

46 

♦Balaban  &  Katz.. 

63^ 

*Bal    &  Katz  Vtc. 

73  >4 

Eastman    Kodak    . 

129& 

129 

129 

600 

Famous    Players     . 

109^ 

1085s 

100 

6,000 

*Fam.    Play.    Pfd. 

Ul'A 

*Film     Inspect.     .  . 

iV\ 

"First    Nafl     Pfd. 

98 

Fox    Film    "A".  . . 

67 

67 

67 

200 

*Fox   Theaters    "A' 

2154 

*Intern'l    Project. 

1074 

51 '4 

5054 

51 

3,200 

Metro-Gold.    Pfd 

25J/2 

25  'A 

25  y2 

100 

*M.    P.    Cap.    Corp 

11 

Pathe     Exch      "A" 

38 

38 

38 

100 

tParamount    B'way 

100 

99  U 

99U 

4 

ttRoxy    "A"     

36 

34 

ttRoxy    Units     .... 

39 

36^ 

ttRoxy   Common    .  . 

10)4 

9/2 

.... 

.... 

Skouras    Bros 

42 

"Stan.   Co    of   Am 

87 

Trans-Lux   Screen    . 

7% 

/ 

7  '4 

1,800 

*Univ.    Pict.    Pfd.. 

101 

Universal    Pictures. 

4144 

40J4 

41 

700 

Warner   Pictures... 

30 '4 

2956 

2954 

2,700 

Warner  Pict.  "A".. 

42 

39^      40  Ji 
• 
hiladelphia    i/. 

20,200 

•Last    Prices    Quoted **P 

arket 

ttBid  and  Ask 

tB 

ond    M 

arket 

Dances  with  Basketball  Games 

Dances  will  supplement  future 
eames  of  the  MP.  Basketball  League. 
The  first  will  be  held  Friday  when 
Fox  plays  M-G-M  and  United  Ar- 
tists meets  Consolidated.  Pathe 
leads  the  league  with  three  victor- 
ies and  no  defeats.  On  Mar.  25,  the 
tournament  winner  plays  an  all-star 
line-up  picked  from  the  other  four 
teams. 


Original  Negatives  of  Everything 
in  Motion  Picture  Stock  Shots 

WAFILMS,  INC. 

W.  A.  Futter,  Pres. 
130  West  46th  St.  Bryant  8181 


"During  1927  we  al- 
ready have  two  sleepers 
that  have  clicked  with 
unusual  vigor.  'Flesh  and 
the  Devil"  at  the  Capitol 
was  little  short  of  a  sen- 
sation. 'M  c  Fa  d  d  e  n's 
Flats'  is  now  knocking 
'em  over  at  the  Strand. 
Both      spell     $$      at     the 


Equipment  Notes 


Prevents  Fire  Panic 

Philadelphia — B  e  c  a  u  s  e  of  the 
essential  protective  feature  of  a  shut- 
ter which  cuts  off  the  light  in  the 
projector  simultaneous  with  any  kind 
of  accident,  the  Sentry  Safety  Control 
Corp's  recently  announced  fire  control 
device  has  been  endorsed  by  Fire 
Marshall  Mulhern,  Director  of  Public 
Safety  Elliott  and  numerous  insur 
ance    underwriters. 

The  device  is  worked  on  a  principle 
of  co-ordination  with  the  projector, 
with  a  lever  convenient  to  the  hand 
of  the  operator.  When  the  operator 
pulls  this  lever,  the  film  may  continue 
to  run  and  buckle,  but  all  element  of 
danger  has  been  removed,  as  has  the 
possibility  of  projecting  the  flame  on 
the  screen.  The  machine  then  stops, 
repairs  being  made  with  the  audience 
not  aware  of  what  has  happened 
The  Stanley  Co.  plans  to  install  the 
appliance  in  all  of  its  theaters,  it  is 
said. 


Famous  Equipment  Subsidiary 

Toronto — The  Canadian  Theater 
and  Electrical  Supplies,  Ltd.,  has 
been  established  as  a  subsidiary  of 
the  Famous  Players  Canadian  Corp. 
William  Dineen,  stage  manager  of 
the  Hippodrome  and  Uptown,  is  man- 
ager of  the  electrical  and  stage  equip- 
ment   departments    of   the    new    firm. 


New  Synchronization 
Device  is  Offered 

(Continued  from  Page  1) 

gives  the  operator  complete  control 
of  synchronization  even  though  the 
picture  may  have  a  shortage.  This 
is  made  possible  through  a  signal 
cue  sheet  device  in  the  projection 
room.  The  control  is  automatic,  and 
as  many  as  five  or  sbc  loud  speakers 
can  be  used  if  necessary,  ampiified 
and  electrically  controlled. 

The  Synchrophone  operates  by  an  elec- 
trical commutator  that  registers  each  min- 
ute of  music.  This  is  signaled  on  a  cue 
sheet  indicator  in  front  of  the  operator.  It 
registers  the  title,  scene  or  action  that  will 
appear  on  the  screen  each  minute.  There  is 
a  calibrated  meter  on  the  projection  machine 
that  registers  the  footage  and  speed.  This 
meter  is  calibrated  to  take  up  any  shortage 
of  film  from  one  to  25  feet  out  of  each  100 
feet.  The  amplification  is  made  through 
electrical  pickups  and  conveyed  to  the  speaker 
at   any   distance  or  place   in   the   theater. 

A  feature  of  the  Synchrophone,  according 
to  Abrams,  is  that  it  successfully  overcomes 
the  handicap  in  case  of  a  break  in  the  film. 
If  parts  of  the  print  are  missing,  the  shortage 
up  to  25  out  of  each  100  feet,  is  taken  up 
automatically,  with  perfect  synchronization 
maintained. 

A  cue  sheet  hangs  in  the  booth,  and  is 
electrically  operated  from  the  record.  It  is 
designed  to  automatically  notify  the  operator 
when  each  minute  of  music  has  passed  as  a 
checkup  where  the  film  has  a  shortage.  This 
is  brought  to  the  operator's  attention  by  a 
buzzer,  also  the  indicator  showing  on  the 
chart. 

The  company  does  not  intend  to  make 
singing  or  talking  pictures.  The  device, 
its  sponsor  states,  will  furnish  the  orchestra- 
tion of  25  musicians  which  will  be  adapted 
to  the  particular  requirements  of  each  in- 
dividual   picture     screened. 


Gladys    Valerie   Finishes    Role 
Gladys    Valerie,    who    appeared    in 
"Tin    Gods."    has    finished    work    in 
"The   Broadway  Drifter."  directed  by 
Burton    King. 


Local  Amalgamation 

It  is  understood  many  theaters  affi- 
liated with  the  T.  O.  C.  C.  are  again 
discussing  an  amalgamation  of  in- 
terests in   Greater   New   York. 


Remodel   Asheville    Theater 

Asheville,  N.  C. — J.  W.  Page  has 
closed  the  Star  for  remodeling  and 
general  repairs,  and  will  reopen  the 
house    next   month. 


Buys  Goskino  Picture 

Berlin — The  first  Oriental  picture 
made  by  the  Goskino,  "The  Harem 
of  Buchara,"  has  been  purchased  for 
Germany  by  Truemann  Larson  Film, 
G.m.b.H.  The  film  was  made  in 
Russia  by   Wiskowski,  for   Goskino. 


Ottawa  Houses  Pass  Test 

Ottawa — Annual  inspection  shows 
that  local  theaters  are  in  good  shape 
with  one  or  two  minor  exceptions. 
The  top  gallery  of  the  Russell  was 
ordered    closed    permanently. 


OUR  GANG  Comedy l 

HAL  ROACH  tracts  HIS  RASCALS in\ 

"SEEING  THE  WORLD* 


Forkay   Gets   Quincy  Post 
Quincy,    Mass.  —  Kenneth    Forkay 
has     succeeded     Samuel    Levinge    as 
manager  of  the  Norfolk  Downs. 


Turner  Gets   Hickory  Theater 

Hickory.  N.  C. — Ed.  Turner,  head 
of  Carolina  Theaters,  has  reopened 
the  Auditorium,  which  he  recently 
acquired. 


Fred   Ross  Assistant  Manager 

Racine.  Wis. — Frederick  M.  Ross 
has  been  appointed  assistant  man- 
ager of  Saxe's  State  to  succeed  R. 
L.  Honeck  who  has  been  appointed 
manager  of  Saxe's  New  PtSza  in  Mil- 
waukee. 


Insurance  Brokerage,  being  a  service  and  not  a  commodity,  can 
only  be  equal  to  the  knowledge,  experience,  and  facilities  of  the  organi- 
zation  rendering   it. 

Superior  brokerage  service  is  positively  reflected  in  the  value  and 
cost   of   your    Insurance — and    since   there   is    no    charge   for    the   service, 

Can  you  afford  any  but  the  best? 

\  1 1 1  :m  ?i;  is*  R.  1£ben$tein  €>€iv 

INCORPORATED     ■ 


%  I .'  M  \\tj^  l.M  »-i  a«  :  I  ;  I  ■  I  M  ^  ;  J^jl 


80    MAIDEN    LANE,    N.    Y.    C. 


Telephone    John    SOS* 


This  is  a  "Cornerblock"  cut  furnished 
FREE  for  all  Pathecomedies  at  your 
Exchange. 


f  t 

t  Now    in    Preparation  | 


I  "Outcast  Souls"  I 


By  John  Peter  Toohey 

From  the  Story 
"ON  THE  BACK  SEAT" 


t  Sterling  Pictures  Dist.  Corp.  » 


..♦■■»■.»■.«>■.»■■«)■■«)..»..,).. 


AMALGAMATED 
VAUDEVILLE  AGENCY 

Attractions  for 
Picture  Theatres 

Standard    Vaudeville     Acts 
1600  Broadway,  New  York  City 

Phone  Penn.    3580 


6cit die 

Featured  Lntfie  group  of 

for  19^6  *  m 

fffm THIRD  DEGREE 

Now  playing  and  cleaning  up — and  proving  that  a  Dolores  Costcllo 
feature  is  a  season  hit!  From  the  stage  play  by  Chas.  Klein.  Directed 


by  Michael  Curtiz 


/""^'IVE  GREAT  FEATURES  starring 
(  rr{  the  girl  that  the  whole  country 
^"*  I  loves,  five  glorious  pictures  that 
*-^  millions  of  picture-goers  arc- 
waiting  to  see.  Making  the  26  Warner 
Winners  the  outstanding  group  of  box- 
office  attractions  of  the  current  season. 

Remember  "The  Sea  Beast"!  One  big 
picture  that  at  once  brought  the  realiza- 
tion of  Dolores  Costello's  beauty,  charm 
— and  box-office  power.  Thousands  of 
lines  of  newspaper  spate,  hundreds  of 
pages  of  magazine  articles  since  then  have- 
but  fed  the  flames  of  popular  acclaim. 

Now  you  get  five  such  features !  Now 
exhibitors  who  play  Dolores  Costcllo 
draw  the  millions  of  people,  the  millions 
of  dollars  that  go  with  a  Costcllo  picture. 


C-D€?° 


\ 


<<*A  MILLION  BID*1 

Beauty  on  the  auction  block — a  dramatic  romance  with  a  lavish 
society  setting.  By  George  Cameron.  Directed  by  Alan  Crosland. 

<& IRISH  HEARTS  ^ 

The  girl    of   your  dreams    in    an    emotional   and   thrilling 
romance  of  modern  Ireland.    By  Walter  Morosco.  Directed 
by  Lloyd  Bacon. 

^eHEARTo/MRYlAND 

From  David  Belasco's  great  stage  play.     A  stirring 
story  of  the  old  South  and  a  girl  torn  between  two 
loves.  Directed  by  Lloyd  Bacon. 

^COLLEGE  WIDOW 


A  story  of  college  life  by  George  Ade, 
America's  favorite  humorist.    Youth 
and  beauty  in  an  ideal  setting. 
Directed  by  Roy  Del  Ruth. 


16  WARNER  WINNERS  FOR  1926-27 


ACROSS  THE  PACIFIC 
MY  OFFICIAL  WIFE 
PRIVATE  IZZY  MURPHY 
MILLIONAIRES 
WHILE  LONDON  SLEEPS 
THE  THIRD  DEGREE 
FINGER  PRINTS 


DON'T  TELL  THE  WIFE 
WOLF'S  CLOTHING 
WHITE  FLANNELS 
BITTER  APPLES 
THE  GAY  OLD  BIRD 
A  MILLION  BID 


THE  CLIMBERS 

MATINEE  LADIES 

IRISH  HEARTS 

THE  COLLEGE  WIDOW 

WHAT  EVERY  GIRL  SHOULD  KNOW 

TRACKED  BY  THE  POLICE 


THE   BLACK    DIAMOND    EXPRESS 

SIMPLE  SIS 

HILLS  OF  KENTUCKY 

DEARIE 

WHAT  HAPPENED  TO  FATHER 

THE  BRUTE 

THE  HEART  OF  MARYLAND 


Thursday,  February  10,  1927 


THE 


-JXIK 


DAILV 


Farmers'  Theater 

Mason  City,  la. — Catering  to 
farmer  trade  exclusively,  the 
Empress  is  enjoying  success. 
Only  films  of  interest  to  far- 
mers are  shown.  The  house, 
operated  by  Iowa  Theaters  Co., 
recently  was  remodeled  and  its 
admission  price  dropped. 


British  Undecided 

(Continued  from  Page  1) 
entral  council  seems  to  be  straddling 
he    issue.      The    harmful    policy    of 
secrecy    also    surrounds    the    confer- 
nces  on  the  proposed  quota. 

Hampshire  has  taken  its  stand 
vith  Birmingham  exhibitors  who 
/oted  to  ban  Famous  product,  while 
Sheffield  apparently  intends  to  take 
10  action  in  the  matter.  Exhibitors 
lave  a  right  to  expect,  and  are  ex- 
pecting, some  lead  from  the  general 
pouncil,  which  should  take  a  definite 
tand  one  way  or  the  other. 


Dispute  Settlements  Sought 
Minneapolis — With  83  cases  pend- 
ng,  the  arbitration  board  has  returned 
:omplaints  to  exchanges,  asking  that 
;ffort  be  made  to  settle  disputes 
'out  of  court."  If  the  complainants 
ire  unsuccessful,  the  disputes  will  be 
reentered.  The  calendar  became 
crowded  during  the  period  when  the 
Northwest  exhibitor  unit  refused  to 
arbitrate. 


Sunday  Shows  Popular 

Clay  Center,  Neb. — Sunday  shows 
have  been  well  received  here  and 
Manager  Swails  of  the  Sunbeam  an- 
nounces  they   will   be   continued. 


Weisbaum  Heads  Denver  Board 

Denver — Sidney  Weisbaum  (F.  B. 
O.)  has  been  elected  president  of  the 
Film  Board  of  Trade.  Charles  Gil- 
more  (Warners)  is  vice-president, 
Duke  Dunbar,  secretary. 


Blumenfeld  Adds  Another 
San     Francisco — Max     Blumenfeld 
local  chain  owner,  has  purchased  the 
Lincoln,    Stockton,   from   H.   Muraki, 
Japanese   exhibitor. 


O'Connell  Back  to  Toledo 
Toledo,  O. — Jack  O'Connell  has  re- 
turned to  the  Temple  as  managing 
director.  He  recently  resigned  from 
the  Cleveland  office  of  Warners.  The 
Temple  is  to  be  closed  for  installa- 
tion of  Vitaphone. 


Eastern  States  Active 
During  January,  contracts  were 
awarded  in  37  Eastern  states  for  33 
exclusive  picture  theaters,  involving 
$2,646,000,  and  16  theaters  of  other 
types,  including  combination  houses, 
involving  $4,237,000. 


Bolmer  Buys  Out  Partners 
Franklin,    Pa. — Grant    Bolmer    has 
purchased  the   interest  of  stockhold- 
ers in  the  Ritz. 


Hutchins  at  Somerville 
Somerville,    Mass. — Carl    Hutchins 
has   been   appointed   manager   of   the 
Regent,  a  Hoffman  theater. 


Conferences  Fail  in 
Deal  on  Vitaphone 

(Continued  front  Page  1) 
Shubert  said  it  probably  arose  from 
certain  meetings  which  have  been 
held  by  distributors.  Famous,  M-G- 
M,  Universal,  P.  D.  C,  Fox  and  F. 
B.  O.  are  understood  to  be  the  com- 
panies represented  at  the  conferences 

Under  reported  terms  of  the  deal, 
the  various  companies  were  to  obtain 
an  interest  in  the  Vitaphone  Corp., 
to  aid  in  development  of  the  process. 
In  addition,  merging  with  various 
talking  picture  devices  was  discussed. 
Confirming  this,  Albee  said: 

"Several  such  meetings  have  been 
held.  Owen  D.  Young  of  the  General 
Electric  Co.,  was  behind  them,  and 
the  object  of  the  meeting  was  to  dis- 
cuss plans  for  merging  the  various 
talking  picture  groups.  I  believe  they 
contemplated  forming  a  stock  com- 
pany in  order  that  the  talking  pic- 
ture machines  might  be  sold  to  every- 
body." 


Ascough  to  Manage  at  Hartford 
Hartford,  Conn. — W.  D.  Ascough, 
formerly  for  several  years  manager 
of  Poli's  and  the  Palace,  has  returned 
to  assume  management  of  the  $1,000,- 
000  Allyn,  to  be  opened  around  April 
1.  Robert  J.  Allyn  and  Clarence  W. 
Seynour  head  the  company  sponsor- 
ing the  house. 


Mathieu  Transferred 

Winchendon,  Mass. — Joseph 
Mathieu  has  been  named  manager 
of  the  National,  operated  by  the  Fred 
P.  Sharby  circuit.  He  will  supervise 
construction  of  the  company's  house 
at  Central  and  Summer  Sts.,  to  be 
started  in  April.  Arthur  Sharby, 
whom  he  succeeds,  has  been  trans- 
ferred to  Brattleboro,  Vt. 


Heath  Gets  New  Contract 

Hollywood— Percy  Heath,  scenar- 
ist has  been  signed  to  a  long  term 
contract  as  a  member  of  the  Famous 
writing  staff.  He  has  just  completed 
screen  play  of  "Fashions  for  Women," 
Esther  Ralston's  first  starring  vehi- 
cle, which  Dorothy  Arzner  is  direct- 
ing. 


Establishing    Denver    Office 

Denver — Barry  Burke,  new  Publix 
manager  for  Colorado,  is  establishing 
a  permanent  office  here.  The  com- 
pany now  is  building  the  Metro- 
politan. 


Concerned   Over    Quota 

Producers  here  are  concerned  over 
the  definition  of  a  British  film  in  the 
proposed  quota  to  be  introduced  at 
the  forthcoming  session  of  Parlia- 
ment. At  a  meeting  with  Sir  Phillip 
Cunliffe-Lister,  president  of  the 
Board  of  Trade,  the  producers  urged 
that  a  British  film  should  be  one 
made  on  British  soil  by  a  preponder- 
ating British  cast  and  financed  solely 
by  British  capital.  The  Board  of 
Trade  head  has  not  as  yet  made  up 
his   mind   on  the   quota. 


Herbert  Traver  Dies 

Detroit — Herbert  Traver,  died  from 
illness  which  forced  him  to  relinquish 
management  of  the  United  Artists 
branch   several   months   ago. 


REVIEWS 

Sixty  Features 

•COVERED  IN  JANUARY 

Short  Subjects 

A  REGULAR  DEPARTMENT 

Presentations 


WHAT'S  GOING   ON 


Over  5,000 

REVIEWS  HAVE  APPEARED 


IN  THE 


Film  Daily 


AND  EACH  A  FAIR,  HON- 
EST, UNBIASED  APPRAISAL 
OF  THE    PICTURE,  AS  WE 


SEE   IT. 


ASK     MR.    EXHIBITOR 
—HE   KNOWS 


THE 


6 

■ 


•a&n 


DAILY 


Thursday,  February  10,  1927 


£xpMt-Q-G4am& 

DULY  TIPS  WMCH  MIAN  OOUACS  FOB  SUOWHEN 


"The  Scarlet  Letter" 
(M-G-M) 

Miniature  figures  of  "Scarlet  Let- 
ter" characters  and  pillory,  etc.,  were 
placed  in  the  window  of  the  Gillette 
safety  razor  store.  Dummy  pillory 
was  secured  from  local  French  The- 
atrical Society  for  exhibition  with  ad- 
vertising sign  in  auto  truck,  which 
toured  the  city  for  several  hours 
daily.  Three  local  ministers  made 
mention  of  "The  Scarlet  Letter"  and 
the  moral  it  teaches,  in  Sunday  ser- 
mons. Twelve  banners  were  placed 
with  the  South  End  Trucking  Co. 
for  display  on  trucks. — Imperial,  San 
Francisco. 


"The  Strong  Man" 
(First  Nat'l) 
Took  advantage  of  a  civic  parade  to 
feature  a  ballyhoo  artist  in  the  leopard 
skin  of  a  circus  strong  man.  He 
challenged  all  strong  men  to  meet 
him  at  the  theater  during  the  run  of 
the  picture.  Fifteen  thousand  throw- 
aways  in  the  form  of  a  newspaper 
with  an  "Extra"  head  were  given 
away.  The  distributors  for  Life  Sav- 
ers gave  out  10,000  envelopes  with 
samples  with  the  compliments  of 
Harry  Langdon. — Loew's  State. 
Memphis,  Tenn. 

"Tell   It  to   the   Marines" 
(M-G-M) 

Well  in  advance  of  the  opening 
arrangements  were  made  with  the 
Marine  Recruiting  Station  for  co- 
operation. Supplied  machine  guns, 
marine  insignia  and  placed  two 
Marines  in  full  dress  uniform  in  front 
during  the  week.  These  men  alter- 
nated, and  at  no  time  was  there  a 
failure  to  have  a  marine  guard.  From 
the  Naval  Reserve  Depot,  authentic 
naval  signal  flags  were  secured — 
these  making  a  "flash,"  which  was 
thoroughly  dignified  and  in  keeping 
with  the  picture. — Howard  Kings- 
more,   Loew's  State,   St.   Louis,  Mo. 


On    the    Paramount    Lot 

Hollywood — Douglas  Gilmore,  who 
appeared  opposite  Bebe  Daniels  in 
"A  Kiss  in  a  Taxi,"  yesterday  was 
assigned  to  an  important  role  in  sup- 
port of  Clara  Bow  in  "Rough  House 
Rosie".  Eddie  Cantor  finished  cam- 
era work  on  his  second  comedy, 
"Special  Delivery."  Gary  Cooper 
started  his  first  starring  picture, 
"Arizona  Bound."  John  Waters  is 
directing.  Pola  Negri  will  start  "The 
Woman  on  Trial"  on  Saturday. 
Mauritz    Stiller  directing. 

Bebe  Daniels  will  start  "Senorita", 
an  original  by  John  McDermott,  to- 
day.    Clarence  Badger  will  direct. 

Hope  Loring  has  signed  a  long 
term  contract  as  scenarist.  Miss 
Loring  was  teamed  for  seven  years 
with  Louis  D.  Lighton,  now  one  of 
editors-in-chief  at  West  Coast  stu- 
dio. Option  has  been  taken  up  on 
the  services  of  Iris  Stuart,  Wampas 
baby  star,  who  is  appearing  in  Ray- 
mond   Griffith's   "Beautiful    Women." 


A  New  One 

PLAYING  the  press  book 
from  a  new  angle  has  proved 
a  fine  publicity  stunt  for  Harry 
West  of  the  Greenville,  in  that 
town  in  Plumas  County,  Cal. 
Each  week  he  selects  the  best 
ad  in  the  press  sheet  on  his  pic- 
ture. This  he  pastes  on  a  piece 
of  paper  and  photographs  with 
his  postcard-size  camera.  Print- 
ed on  postcard  stock,  it  is 
mailed  to  everyone  in  the  dis- 
trict. Name  of  the  theater  and 
play  date  are  lettered  below  the 
bottom  block  of  copy.  Simple 
gag — but  Harry  reports:  "It 
does  the  trick." 


Your  Income  Tax 


Benefits  to  which  taxpayers  are 
entitled  under  the  Revenue  Act  of 
1926,  and  the  latest  regulations  re- 
lating to  the  income  tax,  are  out- 
lined in  this  series  of  articles  of 
which  the  following  is  the  thirteenth 


Broadley  Buys  Theater 

Leamington,    Ont.   —   A.    Broadley 
has  purchased  the  Patricia. 


In  making  out  their  income  tax  returns  for 
the  year  1926,  taxpayers  are  advised  by  the 
Bureau  of  Internal  Revenue  carefully  to 
present  their  claims  with  regard  to  deductions 
for  losses.  To  be  allowed  such  claims  must 
conform  closely  to  the  wording  of  the  statute. 
Losses  are  deductible  if  incurred  in  a  tax- 
payer's trade  or  business,  in  any  transaction 
entered  into  for  profit,  though  not  connected 
with  the  taxpayer's  trade  or  business,  or  if 
arising  from  fires,  storms,  shipwrecks,  or 
other  casualty,  or  by  theft,  and  if  not  com- 
pensated   for    by    insurance    or    otherwise. 

Business  losses  result,  usually,  from  the 
purchase  and  sale  of  merchandise.  Such 
losses  are  ascertained  by  means  of  inventories, 
which  are  required  whenever  in  the  opinion  of 
the  Commissioner  of  Internal  Revenue  their 
use  is  necessary  to  determine  the  income  of 
any    taxpayer. 

The  cost  of  capital  assets,  less  adjustment 
for  depreciation  and  salvage  value,  may  be 
deducted  from  gross  income  if  their  useful- 
ness suddenly  is  terminated,  and  they  are 
disposed  of.  For  example,  a  manufacturer 
may  be  compelled  to  scrap  machinery  because 
it  has  become  inadequate  or  obsolete  He  may 
deduct  the  loss  sustained,  if  he  has  sold, 
abandoned,  or  otherwise  permanently  parted 
with  the  machinery.  Such  loss  must  be 
charged  off  the  books  of  the  taxpayer  and 
fully    explained    in    his    income    tax    return. 

If  a  taxpayer  demolishes  a  building  used 
in  his  trade  or  business  and  replaces  it  he 
may  deduct  the  loss  sustained.  But  if  he 
buys  as  the  site  of  a  new  building,  land  upon 
which  is  located  an  old  building,  demolition 
of  the  old  building  is  not  considered  a  loss, 
and  therefore  is  not  deductible.  The  value 
of  real  estate,  exclusive  of  the  old  improve- 
ments, is  presumed  to  he  equal  to  the  pur- 
chase price  of  the  land  and  buildings  plus 
the   cost    of    removing  the   useless    building 


Fire  Destroys  Two  Houses 

St.  Louis — Fire  destroyed  the 
Monarch,  Farmington,  Mo.,  and  the 
Opera   House,  Danville,   Ky. 


Vincent  Seeks  Chain 
Dunsmuir,  Cal. — F.  F.  Vincent 
who  recently  acquired  the  Strand,  is 
reported  negotiating  for  a  chain  of 
houses  in  northern  California  and 
southern  Oregon. 


Roth   Gets   Dover   Post 

Dover,  N.  J. — Samuel  Roth  is  new 
manager  of  the  Baker,  Stanley-Fabian 
house. 


"Black    Sunday"   in    Germany 

Berlin — "Black    Sunday"    has    been 
released  here. 


9  Specials,  52  Others 
From  F.  N.  Next  Year 

(Continued  from  Page  1) 

1927-1928,  now  being  prepared  for 
immediate  filming,  or  on  which  ac- 
tual production  will  start  within  the 
next  month  are: 

"Big  Bertha,"  war  comedy,  origin- 
ally called  "Bayo-Nuts,"  produced 
from  his  own  original  story  by  Frank 
Griffin  and  featuring  Charlie  Murray 
and  George  Sidney,  with  a  supporting 
cast  headed  by   Natale   Kingston. 

"Babe  Comes  Home,"  with  Babe 
Ruth  himself  and  Anna  Q.  Nilsson; 
based  on  the  story  "Said  With  Soap" 
by  Gerald  Beaumont.  This  will  be 
produced  by  Wid  Gunning,  and  direc- 
ted by  Ted  Wilde,  borrowed  from  the 
Harold    Lloyd    Corp. 

"The  Poor  Nut,"  Jess  Smith's  pro- 
duction of  the  stage  play,  featuring 
Jack  Mulhall  and   Charlie   Murray. 

Sam  Rork's  production  "His  Son," 
featuring  Lewis  S.  Stone,  to  be  di- 
rected   by   John    Francis    Dillon. 

"The  Stolen  Bride,"  which  will 
mark  the  American  directorial  debut 
of  Alexander  Korda.  This  picture 
will  be  produced  from  his  origin- 
al story  by  Carey  Wilson,  and  will 
feature  Mary  Astor  and  Lloyd 
Hughes. 

Others  scheduled  for  1927-1928  re- 
lease, on  which  actual  production  will 
start  during  April  and  May  of  this 
year,  include:  "Bed  and  Board,"  fea- 
turing Lewis  S.  Stone  and  Anna  Q 
Nilsson:  "American  Beauty,"  featur- 
ing Billie  Dove,  by  Wallace  Irwin: 
"Fares,  Please,"  co-featuring  Charlie 
Murray  and  George  Sidney:  "The 
Rose  of  Monterey,"  which  will  be 
George  Fitzmaurice's  second  produc- 
tion for  First  National,  and  will  co- 
feature Lewis  Stone  and  Mary  Astor 
"Lady  Be  Good,"  from  the  musical 
comedy,  which  will  co-feature  Dor 
othy  Mackaill  and  Jack  Mulhall 
Harry  Langdon  in  "The  Yes-Man," 
an  original  story. 


Creditors'  Aid  Asked 

Duluth,  Minn. — Appeal  has  been 
made  to  creditors  of  the  Orpheum 
Amusement  Co.,  operating  the  Or- 
pheum, to  accept  two  vear  notes  cov- 
ering the  company's  indebtedness  of 
$58,000.  The  appeal  is  a  move  to 
forestall  foreclosure  proceedings.  A 
new  policy  to  be  adopted  by  the 
house  will  enable  the  company  to 
pav   off  all   indebtedness  it  is   stated. 

S.  J.  Blackmore  of  Blackmore  Bros,  is 
president  of  the  Orpheum  company  which 
opened  the  theater  as  a  first  run  house  after 
extensive  alterations.  The  theater  is  oppo- 
sition to  Northwest  Theaters  (Finkelstein  & 
Ruben)  which  has  four  Duluth  houses,  and 
to  Clinton-Meyers,  which  is  allied  with  Pub- 
lix  in  operation  of  the  downtown  Lyceum, 
and  has  three  subsequent  run  houses.  Black 
more  Bros,  operate  three  subsequent  run 
houses. 


Fight  Film  Theft  Charged 

Chica:go — Leon  Britton,  New  York, 
has  applied  for  an  injunction  to  pre- 
vent showing  here  of  the  Dempsey- 
Tunney  fight  film,  declaring  the  print 
was  stolen  last  November  from  a  the- 
ater at  Cecil,  Pa.  He  declares  he  is 
sole  owner  of  the  film  rights,  having 
paid  Tex  Rickard  $25,000  for  the 
privilege.  Simon  S.  Griever  and 
American  Cinema  Co.,  distributors, 
are  exhibiting  the  film  in  Illinois 
without   authoritv,    he    asserted. 


0 


And  That's  That 


By  PHIL  M.  DALY     __ 

WE  are  betting  on  Irving  Chidnoff 
to  break  all  popularity  records 
in  Hollywood.  He  is  on  his  way 
there  to  photograph  celebrities  for 
Terry  Ramsaye's  new  history  of  the 
industry. 


William,  Norton  Bailey,  now  ap- 
pearing in  "Melting  Millions," 
Patheserial,  is  compelled  to  use  his 
full  name  in  screen  work  so  he  won't 
be  confused  with  "Old  Bill"  Bailey 
of  song  fame. 

Two  weddings  and  one  betrothal 
are  Cupid's  latest  donations  to  the 
news.  Max  Davidson  was  wed  in 
Hollywood,  while  Miss  Gertrude  Lo- 
gan, Robert  Kane's  secretary  married 
William  Werner,  general  manager  of 
Kane's  company.  S.  Charles  Einfeld 
of  First  National's  publicity  staff  has 
announced    his   engagement. 


Medals  Awarded 

Culver  City— With  a  committee  of 
prominent  exhibitors  acting  as  Ridges, 
in  conjunction  with  officials  ot  Met- 
ropolitan, "Getting  Gertie's  Garter" 
has  been  selected  as  the  Gold  Medal 
Metropolitan  "icture  produced  during 
1926,  and  medals  have  been  awarded 
to  the  star,  Marie  Prevost,  and  the 
director,  E.  Mason  Hopper.  The 
award  is  expected  to  be  an  annual 
event. 

The  exhibitor  committee  included 
J.  H.  Goldberg,  booking  manager  of 
West  Coast  Theaters:  Harry  C.  Ar- 
thur, president  of  North  American 
Theaters:  and  E.  H.  Emmick,  pre- 
sident of  Golden  State  Theaters; 
based  on  audience  tests  of  the  pro- 
duction held  recently  in  various  Coast 
towns.  Al  Christie  and  William  Sis- 
trom,  general  manager  of  Metropoli- 
tan, acted  for  the  company. 

Honorable  mention  is  made  of  a  number 
of  names  indentified  with  this  production. 
Among  them  are  Charles  Ray.  who  appears 
in  the  leading  role  opposite  Miss  Prevost ; 
Franklin  Panghorn,  Harry  Myers  and  Wil- 
liam Orlamond.  F.  McGrew  Willis ;  super- 
visor and  author  of  the  script;  Lesley  B 
Mason,  film  editor  and  title  writer.  Charles 
Cadwallader,  art  director ;  photographers  Hal 
Rosson  and  Dewey  Wrigley ;  E.  J.  Babille, 
business  manager,  and  Buddy  Coleman,  as- 
sistant director  under  general  production 
manager,  George  Bertholon.  Others  promin- 
ent in  the  cast  are  Fritzi  Ridgeway,  Del 
Henderson,    Sally    Rand    and    Lila    Leslie. 


Must  Solve   Own   Problems 

England  must  work  out  its  picture 
salvation  separately  from  America  as 
its  problems  and  methods  are  not 
those  of  the  United  States,  said  Rob- 
ert Hyde,  director  of  the  Industrial 
Welfare  Society,  upon  his  return  from 
America,  says  "The  New  York 
Times."  Imagination,  boldness  and 
money  only  can  counteract  the  Amer- 
icanization of  fhe  British  Empire 
through  films,  he  declared.  He 
praised  the  high  technical  standard 
of  American   productions. 


New  House  for  Nelson,  B.  C. 
Nelson,    B.    C— J.    P.    Pitner,   who 
manages    the    Starland,    will    erect    a 
new    house    here    on    the    site    of    the 
Central   Garage  on  Victoria  St. 


3fe  NEWSPAPER 


ALL  THE  NEWS 
ALL  THE  TIME 


A  Fine  Move 


TO  Carl  Laemmle  credit 
must  go  for  the  develop- 
ment ~>f  an  idea  which  can- 
not but  help  the  industry  at 
large.  In  setting  aside  funds  for 
the  annual  prizes  designated  as 
the  Laemmle  Award,  much  of 
potential  value  looms  on  the 
horizon. 

Practical  and  constructive 
ideas  to  advance  the  quality  and 
the  usefulness  of  motion  pictures 
are  sought.  Mind  you,  the  use- 
fulness of  motion  pictures. 

Without  Limitation 

Once  again  the  industry  and  its 
privilege  to  serve  are  stressed.  Who 
knows  what  suggestions  will  be  ad- 
vanced by  the  public?  New  ways  of 
making  the  purpose  of  motion  pic- 
tures something  further  than  an  in- 
strument for  amusement  are  coming 
to  the  fore  daily.  Factors  in  social 
work  now  recognize  that  with  the  de- 
velopment of  the  screen  there  has 
come  into  being  a  new  medium  which 
can  be  of  incalcuable  aid  to  them  and 
to  all  other  agencies  interested  in 
the  advancement  of  society's  wel- 
fare. 

Insofar  as  the  industry  is  con- 
cerned ,  the  Laemmle  Award  may 
prove  of  inestimable  worth.  No 
limitations  are  to  be  placed  on  sug- 
gestions. It  may  be  that  the  awards 
will  go  to  those  who  have  struck  up- 
on an  innovation  in  production.  Per- 
haps a  fresh  and  hitherto  unknown 
angle  in  story  development  or  the 
opening  of  a  virgin  path  to  original 
material  will  result.  It  is  not  im- 
probable that  in  the  technical  field, 
the  unusual  will  be  brought  to  light. 
We  hold  that  this  move  is  important 
chiefly  because  it  throws  open  to  the 
whole  wide  field  of  public  thought 
the  gates  of  opportunity  to  do  some- 
thing of  constructive  nature  for  mo- 
tion pictures. 

International  News 

The  Roxy  will  draw  upon  Interna- 
tional News  for  part  of  its  news  reel 
service.  The  market  for  this  type  of 
product  is  highly  competitive.  No 
wonder  Universal  and  International 
are  cocky  about  the  deal.  Inciden- 
tally, there  has  been  and  will  be  no 
rift  in  the  relations  of  these  two  or- 
ganizations. Not  so  long  ago,  Mid- 
West  reports  erroneously  indicated 
a  break.  This  is  not  so.  Interna- 
tional is  under  contract  for  about 
three  years.  For  that  length  of  time, 
there  can  be  no  other  deal  for  dis- 
tribution. After  that — well  who 
knows,  especially  in  this  business  of 
overnight  changes?  K  A  N  N 


British  Boycott  Famous  Product 

London — Boycott  of  Famous  product  throughout  Great  Britain 
was  voted  yesterday  by  the  General  Council  of  the  Cinematographic 
Exhibitors  Ass'n.  The  action  is  in  retaliation  for  the  company's  ac- 
quisition of  two  theaters  at  Birmingham,  in  what  is  regarded  here  as 
the  forerunner  of  a  campaign  to  obtain  theaters  in  key  cities  through- 
out the  United  Kingdom. 

Some  weeks  ago,  the  Birmingham  branch  of  the  C.E.A.  voted  to 
ban  Famous  product,  with  Hampshire  and  Liverpool  exhibitors  fol- 
lowing suit.  A  number  of  other  branches  voted  to  suspend  action  in 
the  matter,  pending  a  definite  stand  by  the  national  council. 


125,000  Seats 

With  opening,  Feb.  19  of  Loew's 
Grand,  Fordham  Rd.  and  Jerome 
Ave.,  The  Bronx,  the  Loew  Circuit 
in  Greater  New  York  will  have  an 
aggregate  seating  capacity  of  approx- 
imately 125,000.  The  house  is  the 
fiftieth   in   the   chain,   each    of   which 

(Continued    on    Page    2) 


New  $750,000  Studio 

Los  Angeles — Donald  Parker  Prod, 
will  build  Studioland,  on  Ventura 
Blvd.  near  Universal  City.  The 
plant,  which  is  to  provide  quarters 
for  independent  producers,  will  cost 
$750,000.     No   stock  will   be   offered. 

The  board  of  directors  includes: 
William  Gibbs  McAdoo,  Jr.,  John 
L.  Brynes  of  the  Fleet  Petroleum 
Corp.,  C.  B.  Mosher,  president  of  the 
Signal  Corp.,  Judge  Gavin  Craig,  M. 
T.   Cantell  and  several  others. 


"U"  Plans  Five  Air  Films 

Universal  will  produce  five  air- 
plane pictures  the  coming  season. 
One  will  be  Emory  Johnson's  "The 
American  Eagle,"  now  in  production 
with  Raymond  Keane  and  Barbara 
Kent  as  leads,  while  the  other  four 
will  star  Al  Wilson.  The  first,  is 
"Sky  High  Saunders."  Others  will  be 
"The  Flying  Patrol,"  "Three  Miles 
Up"  and  "The  Air   Raiders." 


Rock  Considering  Offer 

Hollywood — Joe  Rock  is  consider- 
ing the  sale  of  his  picture  interests  to 
accept  an  executive  post  with  an  un- 
named   producing   company. 


Jack  Ford  Leaves  for  Europe 

Hollywood — Jack  Ford  has  de- 
parted for  Europe  to  take  scenes  for 
"Old  Lady  Bernie  Learns  Her  Let- 
ters" for  Fox. 


Spry  Made  District  Head 

Thomas  B.  Spry,  manager  of  the 
Boston  exchange  since  First  Nation- 
al's inception,  has  been  appointed 
eastern  district  manager  with  juris- 
diction over  Boston,  New  Haven  and 
Albany. 


Edison  Anniversary 

Thomas  A.  Edison,  "father  of  the 
motion  picture,"  today  is  observing 
his  eightieth  birthday  anniversary 
with  the  greater  part  of  the  civilized 
world  paying  tribute  to  his  genius. 
Since  1868,  when  he  began  his  in- 
ventive activities  with  the  securing  of 
his  first  patent,  for  an  electrical  vot 
(Continued    on    Page    7) 


Sees  Record  Year 

If  theater  attendance  continues  to 
increase  at  the  present  rate,  box- 
office  figures  this  year  will  break  all 
records,  Felix  F.  Feist,  M^G-M  gen- 
eral manager  ot  sales  and  distribution, 
declared  yesterday  on  his  return  from 
a  month's  tour  of  the  country.  Never. 
in  his  16  years  of  traveling  over  the 
country,  has  he  seen  theater  business 
in  such  a  healthy  state,  nor  talked  to 
so  many  enthusiastic  theaters  owners, 
he  said. 


"U"  House  in  Berlin 

Berlin — Universal  is  to  open  a  3,- 
000-seat  theater  at  Neukoelln,  Berlin 
suburb.  A  few  months  ago  the  com- 
pany obtained  a  half  interest  in  the 
Mercedes-Palast,  in  North  Berlin,  but 
withdrew. 


Famous  Gets  Berlin  House? 

Berlin — Famous  is  reported  to  have 
leased  a  West  End  house,  which  is 
to  be  converted  into  a  picture  the- 
ater. 


Rossman  Sails  On  Expedition 

Earl  Rossman,  producer  of  "Kava- 
lina,"  sailed  yesterday  on  an  expedi- 
tion headed  by  Gordon  MacCreagh 
which  will  explore  Abyssinia.  Ross- 
man will  do  the  camera  work  on  the 
six  months'   trip. 


Film    Responsibility    Stressed 

Responsibility  of  the  motion  pic-* 
ture  as  an  agency  for  good  through- 
out the  world  was  stressed  by  Sidney 
R.  Kent,  Famous  Players  general 
manager,  at  yesterday's  A.M. P. A 
luncheon.  Kent,  one  of  the  "Twelve 
umiortals"  ot  the  industry  chosen  i 
^p  A  M.P.A.  landed  tVie  work  nf  ;><•' 
vertising  men  in  advancing  the  in- 
dustry. 


65  FEATURES  ON  NEXT 
YEAR'S  FAMOUS  LIST 


52    Comedies,   News   Reel 

and    Novelties    Also 

Planned 

Famous  will  release  65  pictures 
during  the  1927-28  season,  in  addi- 
tion to  roadshow  productions  of  an 
undetermined  number.  This  pro- 
gram will  be  augmented  by  short 
subjects  produced  by  the  company 
and  affiliated  producers,  and  104  is- 
sues of  the  Paramount  News.  This 
program,  as  outlined  by  THE 
FILM  DAILY  Dec.  5  in  its  last 
Short  Subjects  Quarterly,  will  com- 
prise, it  is  understood,  52  comedies 
and    a    number    of    novelties,    20    of 

(Continued   on   Page     7) 


Last  Roxy  Stock 

Priced  at  $40  a  share  the  last  block 
of  undistributed  shares  of  Roxy  The- 
ater Class  A  stock  is  being  offered 
by  Bennett,  Bolster  &  Coghill.  With 
each  three  shares  of  Class  A  stock 
will  be  delivered  one  share  of  com- 
mon. Appraised  value  of  Class  A 
exceeds  by  ample  margin  the  cost 
per  share.     Annual  net  earnings  are 

(Continued    on    Page    7) 

New  Talking  Film 

San  Francisco — A  new  talking  pic- 
ture device,  bringing  with  it  a  threat 
of  a  legal  fight  to  prevent  manufac- 
ture by  any  other  company  of  talking 
films  based  on  the  use  of  light  beams, 
will  make  its  appearance  on  the  mar- 
ket  soon,   sponsored  by  the   Federal 

(Continued    on    Page    2) 


Van  Beuren   Plans  Comedies 

Amedee  J.  Van  Beuren,  of  Timely 
Films,  Inc.,  producers  of  "Topics  of 
the  Day"  has  signed  Taylor  Holmes 
for  a  series  of  two-reel  domestic 
dramas.  Holmes  leaves  for  the  Coast 
Saturday.  Roy  McCardell  will  write 
the  continuities;  Leander  DeCordova 
will  be  production  manager  and 
Lawrence  Windom,  director.  The 
producing  unit  will  be  known  as 
Gaiety  Pictures,  Inc. 


Technicolor  Series 

Hollywood— "The  Flag"  is  the  first 
of  a  series  of  12  two-reelers  done  in 
color  which  is  to  be  produced  by 
Samuel  Bischoff  in  association  with 
Dr.  Calmus,  head  of  Technicolor  and 
S.  S.  Hutchinson.  Arthur  Maude  is 
directing.  Francis  X  Bushman,  Enid 
Bennett,  Alice  Calhoun,  Johnny 
Walker,  Jack  Abbot  and  Mrs.  Arthur 
Maude  are  members  of  the  cast. 
One  of  the  larger  companies  will  dis- 
tribute. 


THE 


ALLTME  NEWS 
ALLTHE  TIME 


AJ[)^||iywfB&saQ&a 


MXXXIX.No.36    Friday,  Feb.  It.  1927     Price5Cents 


Plrrt  W.  ALICOATE 


Publisher 


Published  daily  except  Saturday  and  holidays 
at  1650  Broadway.  New  York,  N.  Y.,  and 
copyright  (1927)  by  Wid's  Films  and  Film 
Folk,  Inc.  J.  W.  Alicoate,  President  and 
Publisher;  Maurice  D,  Kann,  Vice-President 
and  Editor;  Donald  M.  Mersereau,  Treas- 
urer, Business  and  Advertising  Manager; 
Ralph  Wilk,  Traveling  Representative.  En- 
tered as  second  class  matter  May  21,  1918, 
at  the  post-office  at  New  York,  N.  Y. 
under  the  act  of  March  3,  1879.  Terms 
(Postage  free)  United  States,  outside  of 
Greater  New  York,  $10.00  one  year;  6 
months.  $5.00;  3  months,  $3.00.  Foreign, 
\i3. 00.  Subscribers  should  remit  with  order. 
Address  all  communications  to  THE  FILM 
DAILY,  1650  Broadway,  New  York,  N.  Y. 
Phone  Circle  4736-4737-4738-4739.  Cable  ad- 
dress: Filmday,  New  York.  Hollywood, 
California — Harvey  E.  Gausman,  Ambassa- 
dor Hotel:  'Phone,  Drexel  7000  and  Wash- 
ington 9794,  London — Ernest  W.  Fredman, 
The  Film  Renter,  58,  Great  Marlborough  St., 
London,  W.  I..  Paris — La  Cinematographie 
Francaise,  5,  Rue  Saulnier. 


Again,  but  few  sales  marked  the  activities 
of  film  issues,  but  what  did  take  place  were 
of  a  substantial  nature.  Warner  "A"  turned 
over  28,800  shares  at  a  fractional  decline; 
the  same  company's  curb  stock  sold  8,700 
at  a  ^  drop.  Famous  common  retained  its 
price  on  18,000  shares,  and  Eastman  Kodak 
spurted  2l/2  points  on  1,500  shares.  Amer- 
jpft"  Seating  proved  strong  when  2.000  shares 
^^Ktnged    hands,    realizing    a    half-point    gain. 


Quotations 


Am.  Seat  Vtc... 
"Am.  Seat  Pfd.. 
•Balaban  &  Katz. 
*Bal.  &  Katz  Vtc. 
Eastman  Kodak  . 
Famous  Players  . 
•Fam.  Play.  Pfd. 
*Film  Inspect.  . . 
•First  Nat'l  Pfd. 
Fox  Film  "A"... 
•Fox  Theaters  "A" 
•Intern'l  Project. 
Loew's,  Inc  .... 
•Metro-Gold.  Pfd. 
*M  P.  Cap.  Corp 
Pathe  Exch.  "A". 
tParamount    B'way 

ttRoxy    "A"    

ttRoxy  Units  .  . 
ttRoxy  Common  . 
Skouras  Bros.  .  . . 
••Stan.  Co.  of  Am 
Trans-Lux  Screen . 
♦Univ.  Pict.  Pfd. 
Universal  Pictures. 
Warner  Pictures.  . 
Warner    Pict.    "A" 


High    Low 
43*6     42*4 


131^    \29Va, 
109        10754 


67J4      65^ 

SVA    5oy2 


38  'A  38 
99%  99 
36  54 


Sales 
2.000 


Close 

43^ 

46 

63!^ 

73'A 

131H 

109 

121 J^ 

5!4 

98 

67 

107/g  .  .  .  • 

50&  1,300 

2S'/2  .... 

11  

:>8  A 

99 


1.500 
18,000 


900 


300 
12 


39 
10J4 
42 
87 
7M 


37 

9Va, 
42 
86J4 

6Vs 


42  

86$*        .  .  .  • 
7J4      4,500 


41H      40^ 
30  28  'A 

41  38 


101 
40  'A 


500 


28%      8,700 
40%    28,800 


•Last    Prices    Quoted  "Philadelphia    Market 
ttBid  and  Ask  tBond    Market 


Eastman  Kodak  Dividend 

Eastman  Kodak  has  declared  the 
usual  extra  dividend  of  75  cents  on 
common,  in  addition  to  the  regular 
quarterly  dividend  of  $1.25  and  reg- 
ular preferred  dividend  of  $1.50.  Both 
are  payable  April  1  to  stockholders 
of  record  Feb.  28 


.»«■«■■««  »  »  ■  «  «'■»  ■  ■  ■■»■■■»  »»■«■ 

FOR    RENT 
Desirable    office   including 


uesiraoie    omce   mciuaing  I 
Cutting  Room  and  Vault 

Reasonable  I 

Godfrey  Bldg.  | 

729  7th  Ave.  Bryant  2158  i 


Do  You  Know 
=  9  = 


nPHAT  the  total  amount 
spent  on  picture  adver- 
tising is  estimated  at  $67,- 
000,000  each  year  with 
about  15,000  film  ads  ap- 
pearing daily  in  news- 
papers? 


New  Talking  Film 

(Continued  from  Page  1) 
Telegraph  Co.  of  California. 

I  n  announcing  acquisition  o  f 
patents  "controlling  basic  processes 
in  the  art  of  talking  films  and  trans- 
mission of  pictures  by  wireless, ': 
Rudolph  Spreckels,  chairman  of  the 
company's  board  of  directors,  said 
the  inventor,  Theodore  H.  Naken  of 
Holland,  now  is  at  the  firm's  Palo 
Alto  laboratories,  preparing  for  com- 
mercial manufacture  of  the  apparatus. 


125,000  Seats 

(^Continued  from  Page  1) 
has  an  average  capacity  of  2,500.  As- 
suming that  all  of  the  50  houses  of- 
fer three  shows  daily  for  five  days 
during  the  week  and  four  perform- 
ances on  Saturdays  and  Sundays. 
Loew  theaters  in  Greater  New  York 
alone  can  accommodate  2,375,000 
weekly. 


Al   Goulding    Bankrupt 

Los  Angeles — Listing  debts  of  $8,- 
412.33  and  assets  of  $50,  Alfred 
Goulding  has  filed  a  voluntary  peti- 
tion  in  bankruptcy. 


Protection  Request  Denied 

Westwood,  N.  J. — Request  for  an 
ordinance  here  which  would  protect 
the  Westwood  against  competition 
lias  been  rejected  b)r   the   council. 


Van  Praag  "Big   U"   Manager 

Morton  Van  Praag,  for  two  years 
manager  of  the  Washington  branch, 
on  Monday  becomes  manager  of  the 
"Big  U,"  the  Universal  New  York 
exchange,  succeeding  Joseph  Fried- 
man, new  supervisor  for  F.urope 
Friedman  was  guest  at  a  farewell 
luncheon  yesterday  at  which  Paul 
Culick.  was  toastmaster. 


On   the   Paramount   Lot 

Hollywood — Lotus  Thompson,  ha? 
been  assigned  to  an  important  role  in 
support  of  Clara  Bow  in  "Rough 
House  Rosie."  Oscar  Beregi,  char- 
acter actor,  has  been  signed  to  pla> 
an  important  role  in  Pola  Negri's 
latest  starring  vehicle,  "The  Woman 
on  Trial."  Lloyd  Corrigan,  comedy 
constructor,  has  been  signed  to  a  new 
agreement.  His  latest  work  was  on 
"Beautiful  Women,"  Raymond  Grif- 
fith vehicle. 

Lajos  Biro,  author  of  "Hotel  Imperial"  and 
co  author  with  Jules  Furthman  of  "The  Man 
Who  Forgot  God,"  Emil  Jannings  first  Amer- 
ican picture,  has  signed  a  new  long  term 
contract.  Paramount  has  taken  up  its  op- 
tion on  the  services  of  Herman  Mankiewicz, 
scenarist.  Hedda  Hopper  has  signed  to  play 
the    role   in   "Wings." 


Warners  on  Schedule 

With  nine  pictures  in  production, 
six  ready  to  be  started,  Warner  Bros, 
is  putting  the  finishing  touches  on 
this  year's  output  and  "clearing  the 
decks"  for  next  year's  program,  Jack 
L.  Warner  stated,  prior  to  his  depar- 
ture from  New  York  for  the_  Coast. 
In  addition,  he  said,  three  extended 
run  productions  are  ready  to  be 
started. 

George  Jessel  will  make  two  pic- 
tures for  next  year,  with  "The  Jazz 
Singer"  to  be  started  May  1  and  the 
second  production  getting  under  way 
about  the   middle  of  June. 

Pictures  just  completed  are:  "The 
Gay  Old  Bird,"  starring  Louise  Fa- 
zenda  and  directed  by  Herman  Ray- 
maker;  "What  Every  Girl  Should 
Know,"  starring  Patsy  Ruth  Miller 
and  directed  by  Charles  Reisner: 

In  process  of  filming  are:  "White  Flan- 
nels," featuring  Louise  Dresser  and  Jason 
Robards,  directed  by  Lloyd  Bacon;  "Matinee 
Ladies,"  May  McAvoy's  first  starring  vehicle 
which  Byron  Haskins  is  directing;  "A  Mil- 
lion Bid,"  starring  Dolores  Costello  under 
direction  of  Alan  Crosland;  Monte  Blue  in 
"The  Brute,"  directed  by  Irving  Cummings; 
"Tracked  by  the  Police,"  featuring  Frances 
Lee  and  directed  by  Ray  Enright ;  "The  First 
Auto"  (tentative  title),  starring  Patsy  Ruth 
Miller. 

In  preparation  are:  "The  Climbers,"  co- 
starring  Irene  Rich  and  May  McAvoy,  to  be 
directed  by  Paul  L.  Stein;  "The  Black  Dia- 
mond Express,"  starring  Monte  Blue  and  di- 
rected by  Howard  Bretherton,  just  signed 
to  a  long  term  contract;  "Simple  Sis,"  and 
"Dearie."  starring  Louise  Fazenda;  :*Irish 
Hearts,"  "The  Heart  of  Maryland"  and  "The 
College    Widow,    starring    Dolores    Costello. 

The  three  extended  run  pictures  ready  to 
be  started  are:  "Noahs  Ark"  which  Michael 
Curtiz  will  direct;  "Black  Ivory."  to  be  di 
rected  by  Alan  Crosland  and  a  Syd  Chaplin 
picture   which    "Chuck"    Reisner    will   direct. 


Censor  Bills  Dead 

Washington  Bureau  of  THE  FILM  DAILY 
Washington  —  No  action  will  be 
taken  in  the  House  on  proposed  Fed- 
eral censorship  at  the  present  session 
of  Congress,  Rep.  Reed,  chairman  of 
the  committee  which  has  the  meas- 
ures before  it,  has  announced.  Re- 
form leaders  stated  they  will  not  at- 
tempt to  press  action  on  the  bills, 
following  a  conference  with  Rep. 
Reed. 


Abraham  Lincoln  Presentation 

Commemorating  the  birth  of  Abra- 
ham Lincoln,  the  Paramount  has  en- 
gaged Frank  McGlynn  for  a  special 
presentation  for  the  week  of  Feb.  12. 
McGlynn  is  the  actor  who  portrayed 
the  role  of  Lincoln  in  John  Drink- 
water's   play. 


Film    Explorers    Return 

San  Francisco — James  L.  Clark, 
New  York,  and  William  J.  Morden, 
Chicago,  have  arrived  here  with  20,- 
000  feet  of  film,  taken  in  India,  Thibet 
and  China.  The  pair  exhibited  scars 
of  tortures  inflicted  by  half-savage 
tribes.  They  were  on  an  expedition 
for  the  American  Museum  of  Natural 
Historv,   N.   Y. 


Stolte  to  Manage  Omaha  House 

Omaha — Arthur  G.  Stolte,  veteran 
official  of  A.  H.  Blank  Enterprises, 
has  been  named  managing  director  of 
the  Riviera,  Publix-Blank  first  run 
under  construction  here. 


And  That's  That 


i 


By  PHIL  M.  DALY      ^^ 

MORE  weddings;  Shirley  Mason, 
diminutive  star,  and  Sidney  Lan- 
field,  director,  are  receiving  congratu- 
lations on  their  marriage.  Rudolph 
P.  Hagen  of  Warners  will  become  a 
benedict  tomorrow,  marrying  Irene 
Hussey. 


Bxister  Keaton  promises  to  wear 
a  disguise  at  the  forthcoming  Wam- 
pas  frolic.  He  says  he'll  be  smiling 
when  he  arrives. 


Tod  Browning  has  a  gag  for  play- 
ers in  a  mystery  play — he  keeps  'em 
mystified.  None  of  the  tricks  in  "The 
Show"  are  being  divulged  to  the  play- 
ers. 


McConville  and  Montague  Here 

Joseph  A.  McConville  and  Abe 
Montague  of  Independent  Films, 
Boston  Columbia  franchise  holder, 
are  in  New  York. 


Stanley  Wash.  House  Sold 

Washington — The  Lincoln  Theater 
Co.,  has  purchased  the  Lincoln,  U. 
St.  N.W.,  between  12th  and  13th  Sts. 
from   the    Stanley-.Crandall   circuit. 


On    Two-a-Day    Basis 

Los  Angeles — "Flesh  and  the 
Devil"  is  playing  the  Forum  at  ad- 
vanced prices  under  a  two-a-day 
policy. 


This  is  a  "Cornerblock"  cut  furnished 
FREE  for  all  Pathecomedies  at  your 
Exchange. 


•••%••  .»■ .« 


|  CINE  RAW  FILM 

|      Negative  and  Positive 

AGENT 

• 

|  EXPERIENCED 

I  SALESMAN 

!  WANTED 


Offers  to  I.  H.  15090 

Dorland  Agency,  Inc. 

244  Madison  Ave. 

New  York  City 


•   ••*••   «i 


Qreatest  of  all 

BARRYMORE'S 


UNITED  ARTISTS  PICTURE.  * 


JOHN 


BOOK  Today — This,  his  biggest  success 


\ 


RRYMORE 


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W  AMrs*  UNITED  ARTISTS  PICTURE 


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GORGEOUS  /     A 
STUPENDOUS /1\ 

RdJiIs  great 
money 
maker  ^j 
15  ndw 
ready  for 

YOUR 
DATE/ 


UNITED 
ARTISTS 
PICTURE 


Friday,  February  11.  1927 


DAILY 


M1LY  TIPS  WHICH  MEAN  DOOMS  FOB  SHOWMEN  ' 


"The  Black  Pirate" 
(United  Artists) 
Issued  an  illustrated  letter  to  a 
select  mailing  list  which  used  as  its 
text  a  review  of  the  picture  written 
by  an  English  critic.  Another  stunt 
was  "The  Black  Pirate"  ship  contest. 
Circulated  contest  on  specially  printed 
sheets  of  paper  illustrated  with  copy 
from  campaign  book. — F.  K.  Shaffer, 
Lyric,  Frostburg,  Md. 


"Bardelys  the  Magnificent" 
(M-G-M) 

Arranged  with  Stewart's  book  store, 
and  the  literary  department  of  Kauf- 
man, Strauss  &  Co.,  department 
store,  to  carry  inside  book  displays. 
These  displays  carried  art  card  tie- 
ups  with  the  name  of  the  theater  and 
.  the  playdate.  They  also  placed  these 
cards  with  book  marks  in  the  pub- 
lic library. — Herbert  Morgan,  Mary 
Anderson,  Louisville. 


"The  Flaming  Frontier" 
(Universal) 
Through  courtesy  of  Universal  bor- 
rowed an  Indian  tepee,  and  many  war 
implements  which  were  all  placed  in 
lobby.  It  was  a  knockout  ballyhoo. 
Usherettes  and  cashier  dressed  as 
Indian  maidens  and  squaws. — Tom  F 
McDonald,   Florence,   Pasadena,   Cal. 


"The   Kid   Brother" 
(Paramount) 

Carrying  out  the  theme  of  the  medi- 
cine show  in  the  picture,  presented 
an  atmospheric  prologue,  "Medicine 
Show  Time  in  Hickoryville,"  on  the 
stage.  As  an  added  attraction  the 
troupe  of  midgets  taking  part  in  the 
stage  show  appeared  in  the  lobby  be- 
tween shows  Saturday*  afternoon. 
Every  child  under  12  attending  the 
Saturday  matinee  show  was  given  a 
string  of  tickets  entitling  him  to  free 
admittance  to  all  of  the  amusement 
attractions  at  Vencie. — Frank  L.  New- 
man, Million  Dollar,  Los  Angeles. 

Edison  Anniversary 

(Continued  from  Page  1) 

recorder,  over  1,150  patents  have 
been  issued  to  him,  covering  a  range 
of  devices,  which  stamp  him  as  Amer- 
ica's foremost  inventive  genius. 

In  1891,  Edison  developed  the  mo- 
tion picture  camera  with  the  con- 
tinuous tape-like  film,  which  was  the 
foundation  of  the  present  film  indus- 
try. After  taking  an  active  part  in 
production  of  pictures  for  commercial 
use,  he  devoted  considerable  time  to 
the  _  Kinetophone,  talking  picture 
device. 

Edison,  still  in  good  health,  is  as 
busy  as  ever  at  his  laboratories  at 
West   Orange,   N.   J. 


Mechanics'  Ball  April  22 
The  studio  mechanics  will  hold 
their  annual  ball  at  the  Astor  April 
22.  A  number  of  film  celebrities  will 
attend.  Three  bands  will  provide  the 
music.  Supper  will  be  served  begin- 
ning at  midnight. 


Boyle  To  Make  "Hell's  Kitchen" 
Joe     Boyle     probably     will     direct 
"Hell's  Kitchen"  for  Robert  T.  Kane 
after  completing  "Broadway  Nights." 


65  Features  On  Next 
Year's  Famous  List 

(Continued  from  Page  1) 
which  have  been  contracted  for. 

Confirmation  of  the  appointment 
of  Emanuel  Cohen  former  Pathe 
News  editor,  as  head  of  the  short 
features  department  was  made  yes- 
terday by  Famous.  The  announce- 
ment outlined  ambitious  plans  for 
its  news  reel,  which  is  to  be  the  key- 
stone of  the  short  subject  output. 
The  Paramount  News  will  make  its 
appearance  at  the  beginning  of  the 
new  season  in  August,  when  the 
short  features  department  will  begin 
its  releasing  schedule. 

In  its  announcement  made  yester- 
day, Famous  outlined  but  one  of  the 
series  of  shorts  which  is  to  supple- 
ment the  news  reel.  This  is  a  series 
qf  Paramount-Edward  Horton  two 
reel  comedies  to  be  made  by  Holly- 
wood Prod,  at  the  Metropolitan  stu- 
dios. William  R.  Fraser,  general 
manager  of  the  Lloyd  corporation  is 
president  and  general  manager  of 
Hollywood  Prod. 

After  the  Paramount  convention  in 
May,  the  company  will  begin  selling 
the  short  subjects,  when  complete 
programs  will  be  available  to  all  the- 
aters. Short  subjet  sales  are  under 
general  direction  of  George  W. 
Weeks. 

Construction  of  a  short  features 
building  is  planned  at  an  early  date. 


Last  Roxy  Stock 

(Continued  from  Page  1) 
estimated  at  four  and  one-half  times 
the    Class    A    preferred    dividend    re- 
quirements. 

Aggregate  value  at  current  market 
prices  of  stock  junior  to  the  A  stock 
is  over  $24  a  share  of  A  stock.  The 
A  shares  are  entitled  to  cumulative 
preferred  cash  dividends  of  $3.50  a 
share  yearly,  and  participating  divi- 
dends with  common  stock  of  an  addi- 
tional $1  a  share.  Dividends  are 
cumulative  from  Dec.  1,  1925.  After 
preferred  dividends,  15  per  cent  of 
net  earnings  must  be  used  to  retire 
Class  A  stock,  which  is  not  callable 
for  less  than  $50  a  share. 


"Carmen"  on  Vitaphone 
Warner  Bros,  is  planning  to  pro- 
duce grand  opera  with  a  Metropol- 
itan cast  in  talking  pictures.  "Car- 
men," cut  to  30  minutes  with  Mar- 
tinelli  starring  is  to  be  first  and  is 
to  be  part  of  the  prologue  for  Syd 
Chaplin's  "The  Missing  Link." 

The  Shubert  interests  have  been  negotiating 
for  a  license  to  produce  "The  Student  Prince" 
on  the  Vitaphone  according  to  Harry  M. 
Warner.  The  opera  would  be  cut  to  50 
minutes  and  if  successful  other  light  operas 
would  be  treated  in  the  same  way  and  shown 
in    picture   theaters. 

"We  ourselves  are  considering  the  idea  of 
revivals  of  'Iolanthe'  and  'The  Pirates  of 
Penzance'  in  the  same  manner,  but  we  have 
not    definitely    decided    on    it,"    he    said. 


Pictorial  Screen  History 
"Masters  and  Masterpieces  of  the 
Screen,"  a  112-page  pictorial  history 
of  motion  pictures,  has  been  pub- 
lished by  P.  F.  Collier  &  Son.  In- 
troduction to  the  book  was  written 
by  Will  H.  Hays.  Scenes  from  and 
descriptions  of  outstanding  pictures, 
and  special  articles  on  the  develop- 
ment of  the  motion  pictures  are  con- 
tained in  the  book. 


AN  UNPARALLELED  OPPORTUNITY 

is  offered  to  a  financier  or  financial  group,  realty  operators, 
theatre  builders  or  individual  investors  by  a  new,  original 
and  proven  idea  in  motion  picture  entertainment. 

The  film-art  movement  is  in  its  ascendant.  The  experi- 
ment of  the  FILM  ARTS  GUILD  at  the  Cameo  Theatre, 
42nd  Street  and  Broadway,  the  success  of  the  Fifth  Avenue 
Playhouse  and  of  groups  in  other  cities,  have  convinced  the 
most  skeptical  of  the  financial  feasibility  of  this  idea. 

The  conservative  motion  picture  expert,  in  the  face  of 
box-office  returns,  is  ready  to  accede  that  there  are  definite, 
profit-producing  audiences  in  New  York  and  other  im- 
portant cities  of  the  United  States  who  desire  film  enter- 
tainment and  motion  pictures  of  a  unique  and  discriminating 
character. 

These  groups  consist  mainly  of  large  numbers  of  people 
who  rarely,  if  ever,  attend  the  regulation  sort  of  picture- 
show,  but  who  have  been  converted  to  the  screen  by  a 
consistent  high-quality  of  cinema  presentation.  Another 
source  of  attendance  comprises  the  constant  movie-goer 
who  has  developed  a  critical  reaction  to  the  stereotyped' 
film.  sif 

The  demands  of  these  audiences  are  for  the  highly-intel- 
ligent and  artistic  American  films,  in  premiere,  revival  and 
repertoire  presentations;  the  imported  film  of  a  progres- 
sive, intellectual  or  bizarre  nature;  experimental  cinemas; 
and  comedies  of  a  satirical  turn. 

The  movement  with  the  exception  of  New  York  is  still 
sporadic.  It  needs  organization,  a  circuit  of  theatres,  ar- 
rangement of  definite  sources  of  supply,  and  the  laying  of 
a  foundation  for  limited  production  plans  or  original  small 
features.  The  plan  holds  other  profitable  possibilities  with 
regard  to  the  distribution  rights  of  imported  films. 

The  immediate  need  is  for  a  centrally-located  New  York 
theatre,  with  a  moderate  seating  capacity,  to  be  built  along 
architectural  lines  emphasizing  the  cinematic  note.  This 
theatre  would  be  the  headquarters  of  the  film-art  move- 
ment, originating  the  programs  for  the  circuit.  Experience, 
facts  and  figures  would  indicate  that  such  a  theatre  in  itself 
would  be  profitable  in  the  extreme. 

I  should  be  pleased  to  discuss  this  plan  in  further  detail 
with  all  interested  parties.  Correspondence  and  personal 
conferences  invited. 

Symon  Gould, 

Director, 

FILM  ARTS   GUILD, 

500  Fifth  Avenue,  New  York  City 

N.  B.  We  also  welcome  correspondence  with  out-of-town 
theatre  owners  who  would  be  interested  in  instituting  the 
film-art  idea  in  their  houses  as  an  experiment. 


•fop*  em  all 


The  ideate/* 
comedy  that 
has  ever  been 
feen  on  any 
screen  -  -  - 


1 


W^ 

■^B 

j 

Charlie  Murray 

" 

Dan  McFadden 

(Jbidhj  Irish) 

at 


NY.  Strand 


uniL 


BBBB 

BBBB 
BBBB 

BBBB 

BBBBi 

BBBBi 


The  Greatest  sensa- 
tion New  York  has 
ever  seen  -  -  Ticket 
sales   stopped   29 
times  in  first  two 
days  -  -  Fire  re- 
serves and  Police 
reserves  called  out 
-  -  Broadway  in 
one  continuous 
riot  from  early 
morn  till  late  at 
night  as  crowds 
keep  storming 
Strand  for  ad- 
mission—Doors 
opened  at  10130 
A.  Ma  as  Nc- 
Fadden's  Flats 
smashes  all 
records- 


Chester  Conklin 

as 
Jock  McTavish 

(Pwrdifjcotck) 


^ 


Presented  by   AStlOJV  Small  and  ROf&erS 

with  Charlie  Murray  and  Chester  Conklin 

story  by    Jack.  Wagner  and  Rex  Taylor       Produced  Under  Management  Ed  Ward  Small 

A  Richard  Wallace  Production 

A  FIRST  NATIONAL  SPECIAL 


Member*  4  Motion  Picture  Producers  «~<  Distributors  of  America  Int~  WUJ  Hays  PmuUni 


7Ae  NEWSPAPER 
o/FILMDOM 


.AND  WEEKLY 
FILM  DICES 


resented  by 
CARL  LAEMMLE 

Directed  by 
MILLARD  WEBB 


In  Eastern  Studios 

You'll  find  that  executives,  di- 
rectors, players  and  technicians 
keep  posted  on  news  of  the 
studios  by  reading  THE  FILM 
DAILY.  A  full  page  of  Eastern 
studio  news  each  Sunday  is  com- 
bined with  personals  in  "A  Lit- 
tle from  Lots,"  a  regular  Wed- 
nesday and  Sunday  feature. 


A  Short  Subject  Year 

INCREASED  bookings  of  short  subjects  demonstrate  that  ex- 
hibitors more  and  more  are  appreciating  the  box  office  value  of 
short  features.  This  added  support  has  enabled  producers  to  better 
the  quality  of  short  subjects.  A  complete  survey  of  the  field,  in- 
cluding product  to  be  offered  during  the  new  year  will  be  a  feature 
of  the  Short  Subjects  Quarterly. 

Out  March  19 


Business  Builders 

Exploit-O-Grams  are  the  show- 
man's guide  to  bigger  grosses. 
New  and  practical  exploitation 
stunts,  written  in  concise 
though  comprehensive  form 
for  the  busy  exhibitor.  Don't 
hold  out  on  your  box  office. 
Use  these  tried  and  proved 
business  builders.    - 


a  BLONDE,  a  BRUNETTE 

and  a  LADY  S  GARTER! 


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IPfc-     -■-■■■  ;-      ■ '    ..  ■  .  M 


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^NEWSPAPER 
oSHLMDOM 


AHDWEEKLY 
FILM  DIGEST 


VOL.  XXXIX  No.  37 


Sunday,  Feb.  13,  1927 


Established  1918 


JOHN  W.  ALICOATE,  Publisher 


INDEX 


SYMPATHY,  An  Editorial  by  Maurice  D.  Kann 3 

FINANCIAL    4 

FOREIGN  MARKETS,    by  James  P.    Cunningham 5 

HOLLYWOOD  HAPPENINGS,   by  .Harvey  E.   Gausman 6 

EASTERN  STUDIO  NEWS,  "A  LITTLE  FROM  LOTS,"  by  Ralph  Wilk..   7 

REVIEWS  OF  THE  NEWEST  RELEASES 8-9 

THE    WEEK'S    HEADLINES 9 

THEATER  EQUIPMENT  AND    MANAGEMENT,  by  Michael  L.  Simmons.  10 

DEVELOPMENTS  IN  PRESENTATIONS,  by   Charles  F.  Hynes 11 

EXPLOITOGRAMS,  Compiled  by  lack  Harrower 12 


REVIEWS 


THE    DENVER    DUDE .  8 

THE  FIGHTING  FAILURE 9 

THE  GALLOPING  GOBS 9 

GETTING  GERTIE'S  GARTER...  8 
IT  8 


McFADDEN'S    FLATS 8 

REMEMBER  8 

THE  SHOW  GIRL 8 

THE  SPEED   COP 8 

THE  WAR  HORSE 8 


SHORT  SUBJECTS 9 


De  Vry 

Movie  Camera 

holds  100  feet 

Standard  Theatre  Size  Film 

and  costs 

$150 

A  profession  al  camera  for  ama- 
teurs, that  has  sprung  into  im- 
mediate popularity  with  news 
weekly  camera  men  and  theatre 
managers. 

LOCAL    MOVIES    FILL    THEATRES 

Get  the  whole  town  coming  by  putting  local  scenes,  clubs, 
schools,  bathing  beauty  contests,  etc.,  on  your  screen! 

SEND  FOR  FREE  BOOKLE1 

New  Facts  on  Amateur  Motion  Picture  Photography 
De  Vry  Corporation -Dept.  3-1111  Center  St.,  Chicago 


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7Ae  NEWSPAPER 
o/FILMDOM 


ANDWEEKLY 
FILM  DIGEST 


VOL.  XXXIX    No.  37 


Sunday,  February  13,  1927 


Price  25  Cents 


OREGON  ADMISSION  AND 
SEATING  TAX  SOUGHT 

Censorship   Measure   Also 

Included   in   Bills 

Introduced 

Salem,  Ore. — Admission  and  seat 
taxes  and  censorship  are  provided 
for  in  three  bills  affecting  the  indus- 
try introduced  in  the  House.  The 
first  measure  provides  for  a  tax  of 
ten  per  cent  on  all  admissions,  as 
well  as  on  a  number  of  so-called 
luxuries.  The  second  would  levy  a 
tax  of  $100  for  each  block  of  250 
seats  or  part  thereof,  to  be  paid  year- 
ly in  the  form  of  a  license  fee.  The 
third  is  a  censorship  bill  seeking  to 
establish  a  board  of  three  censors  at 
a  salary  of  $3,600  each,  to  censor 
films  and  charge  a  fee  of  $1  for  each 
1,000  feet  of  original,  and  50  cents 
for  each  1,000  feet  of  each  copy  of 
the  original.  At  present,  the  state, 
with  exception  of  Portland,  is  free 
from   censorship. 


EUROPE  SEEN  GROSSING 
HALF  OF  U.  S.  FIGURE 


$3,640,338  Net 

Net  earnings  of  $1,052,829.77  is  re- 
ported by  Famous  for  the  three 
months  and  $3,640,338.34  for  the  nine 
months  ended  Oct.  2,  1926.  This 
represents  earnings  of  7.52  a  share 
on  common  stock,  based  on  the  aver- 
age number  outstanding  during  the 
period.  This  compares  with  $1,408,330 
for  the  third  quarter  of  1925  and  $3,- 
459,862  in  the  first  nine  months  of 
last  year. 


La  Rocque  Seeks  Cancellation 

Los  Angeles — Rod  La  Rocque  has 
brought  suit  to  cancel  his  five-year 
contract  with  Cecil  B.  DeMille.  He 
alleges  that  advertisements  of  films 
in  which  he  has  appeared  do  not 
carry  his  name  in  the  same  size  type 
as  the  titles,  in  violation  of  his  con- 
tract. 


En  Route  to  Coast 

En  route  to  the  Coast  are  Henry 
Ginsberg,  Sterling  president,  B.  F. 
Zeidman  and  Arthur  Landau  of  the 
Aasher  &  Small  organization. 


$25  Fine  for  Admitting  Minors 

Fines  of  $25  each  were  levied 
against  Bernard  Murray,  doorman  of 
the  Lyric,  4367  Third  Ave.,  and 
Charles  Byrnes,  doorman  of  the 
Pantheon,  Harrison  and  Burnside 
Aves.,  for  admitting  minors  unac- 
companied by  adults,  in  violation  of 
the  state  law. 


Industry's  Future  Abroad 

Bright,    Aronson   and 

Lehr  Agree 

In  the  next  few  years,  European 
gross  will  total  50  per  cent  of  the 
American  intake  on  all  pictures.  This 
is  the  opinion  of  Al  Aronson,  who 
represents  M-G-M  in  Central  Europe 
and  is  a  member  of  the  board  of  three 
which  controls  the  operations  of 
Fanamet,  and  of  Abraham  Lehr,  gen- 
eral manager  of  Samuel  Goldwyn. 
The  former  sailed  for  Berlin  last 
night  on  the  Olympic  while  the  lat- 
(Continued   on   Page   12) 

M-G-M  Convention  in  April 

Late  in  April  is  the  time  set  for 
the  annual  M-G-M  convention.  The 
meetings  will  be  held  in  Los  Angeles. 
Louis  B.  Mayer  has  been  attending  to 
some  details  while  here. 


A  Creed 

At  the  Cheese  Club  luncheon 
Friday,  S.  Jay  Kaufman  who 
was  one  of  the  speakers  gave 
the  following  as  Roxy's  creed: 

"I  go  through  this  life  but 
once,  I  am  impelled  to  spread 
kindness  and  sympathy  as  I  go 
for  who  can  say  whether  or  not 
I  shall  pass  this  way  again?". 

It  was  a  beautiful  thought 
splendidly  expressed  '  and 
worthy  of  any  individual  no 
matter  in  what  walk  of  life. 


Roxy  at  Cheese  Club 

Roxy  was  the  guest  of  honor  at  the 
Cheese  Club  Friday.  Harry  Hersh- 
field  was  the  toastmaster.  Speeches 
highly  laudatory  of  Roxy  were  made 
by  J.  P.  Muller,  Hugo  Riesenfeld,  Joe 
Plunkett  and  S.  Jay  Kaufman. 


Bklyn.   Strand   Has  Vitaphone 

Vitaphone  presentations  will  be- 
gin Feb.  26  at  the  Brooklyn  Mark 
Strand. 


Oregon  News  Reel 

Portland — Backed  by  four  Portland 
newspapers,  the  Associated  Indus- 
tries of  Oregon  and  the  Chamber  of 
Commerce,  the  Oregon  Screen  Re- 
view has  replaced  the  two  local  news 
reels,  the  Oregonian  Screen  Review 
and  the  Oregon  Journal  Webfoot 
Weekly.  The  new  reel  makes  its  de- 
but today  at  the  Broadway.  The 
(.Continued    on    Page    4) 


Directors  Elect  Officers 

Hollywood — John  Ford  is  new  pres- 
ident director  of  the  M.  P.  Direc- 
tors Assn.  Other  officers  are:  Al 
Rogell,  assistant  director;  Reaves 
Eason,  technical  director;  Frank 
Cooley,  secretary,  and  Francis  Pow- 
ers, treasurer.  The  executive  com- 
mittee comprises:  Phil  Rosen,  Henry 
Otto,  Roy  Clements,  William  Beau- 
dine,  Reginald  Barker,  Norval  Mac- 
Gregor,   George   Irving. 


THE  other  day  at  the  A.M.P.A.,  Sidney  R.  Kent,  sales  dy- 
namo at  Famous,  was  the  guest.  He  spoke  on  several 
subjects.    Of  the  situation  abroad,  he  declared : 

"We  must  face  the  fact  that  America  is  the  richest  country 
and  the  most  unpopular.  A  hymn  of  hate  is  being  sung  by  European 
countries.  In  motion  pictures,  I  believe  we  have  the  medium 
through  which  this  feeling  of  antagonism  may  be  dispelled.  But 
it  can  be  dispelled  only  if  we  look  at  their  problems  and  aims  with 
sympathy  and  understanding. 

"I  remember  talking  with  one  of  the  big  men  of  England  and 
he  told  me  at  that  time,  'We  didn't  ask  you  over.'     I   don't  think 
I    ever  heard   the    situation   explained   more   pertinently.      Yet,   our 
films  are  being  shown  in  foreign  countries  and  if  we  continue   to 
serve  mankind  they  will  continue  to  be  exhibited." 
Kent  then  sees  the  foreign  situation  remedied  through  "sym- 
pathy and  understanding."    A  splendid  thought  to  be  true.     But 
is  this  brotherly  appreciation  actually  being  extended  to  the  im- 

(Continued    on    Page    4) 


300  VITAPHONES  TO  BE 
IN  OPERATION  JAN.  1 

Royalties     of     $45,000     a 

Week  Guaranteed  for 

Five  Years 

By  Jan.  1,  1928  there  will  be  a 
minimum  of  300  Vitaphones  in  oper- 
ation throughout  the  United  States, 
guaranteeing  to  Warner  Bros,  a 
weekly  rental  of  $45,000  a  week  as 
royalties.  Over  100  theaters  already 
have  contracted  for  installations,  with 
the   number  being   increased   rapidly. 

Vitaphone  installations  cost  $12,- 
000  each,  after  which  Warners  re- 
ceive a  royalty  of  ten  cents  a  seat 
per  week.  As  the  300  theaters  will 
have  an  average  seating  capacity  of 
1,500,  the  weekly  royalty  will  em- 
brace 450,000  for  a  total  of  $45,000 
or  $2,340,000  a  year.  Because  all 
contracts  are  for  a  five  year  period, 
the  300  theaters  will  net  the  com- 
pany a  minimum  gross  of  $11,700,000. 
Warner  Bros,  make  no  profit  on  in- 
stallations which  are  made  by  the 
Western  Electric  Co.  Vitaphone 
subjects  are  paid  on  a  rental  basis. 
i— — 

Photophone  Shown 

The  Photophone,  developed  by  the 
Radio  Corp.  of  America,  General 
Electric  Co.,  and  the  Westinghouse 
Electric  and  Manufacturing  Co.,  was 
demonstrated  Friday  at  the  Rivoli. 
The  device  records  sound  on  the  edge 
of  the  film.  Simplicity  of  operation  is 
claimed,  with  no  assistant  for  the 
projectionist  required.  A  cable  con- 
nection is  used  to  carry  the  electrical 
impulses  of  the  sound  to  the  ampli- 
fying apparatus  on  the  stage. 

Howe  Directing  Horton 

Hollywood — Jay  A.  Howe,  co-di- 
rector of  "The  Kid  Brother,"  has 
been  signed  to  direct  the  first  of  the 
series  of  two  reel  productions  Edward 
Everett  Horton  will  make  for  release 
by  Famous.  Hollywood  Prod.,  is 
making  the  series.  Sharon  Lynn  is 
playing  opposite  the  star. 


"McFadden"  Held   Over 

The  Strand  will  hold  over  "McFad- 
den's  Flats"  for  another  week.  Other 
runs  about  to  get  under  way  include 
the  Adams,  Detroit  and  the  Cameo, 
Cleveland.  The  Pantheon,  Toledo, 
is  playing  the  picture  a  second  week. 

Bailey  Buys  Huntington  House 

Huntington,  Ind. — Frank  Bailey 
has  purchased  the  Colonial  from  Noah 
Buckingham. 


THE 


•0&?k 


DAILY 


Sunday,  February  13,  1927 


KrHEWSMKB    . 
•/"FILMPOM  &      f^i 


Vol  XXXIXNo.37    Sunday,  Feb.  13,1927    Price25Conts 


I0HN  W.  ALICOATE 


Publisher 


Published  daily  except  Saturday  and  holidays 
at  1650  Broadway,  New  York,  N.  Y.,  and 
copyright  (1927)  by  Wid's  Films  and  Film 
Folk,  Inc.  J.  W.  Alicoate,  President  and 
Publisher;  Maurice  D,  Kann,  Vice-President 
and  Editor;  Donald  M.  Mersereau,  Treas 
urer,  Business  and  Advertising  Manager; 
Ralph  Wilk,  Traveling  Representative,  En- 
tered as  second  class  matter  May  21,  1918, 
at  the  post-office  at  New  York,  N.  Y. 
under  the  act  of  March  3,  1879.  Terms 
(Postage  free)  United  States,  outside  of 
Greater  New  York,  $10.00  one  year;  6 
months,  $5.00;  3  months,  $3.00.  Foreign, 
$15.00  Subscribers  should  remit  with  order. 
Address  all  communications  to  THE  FILM 
DAILY,  1650  Broadway,  New  York,  N.  Y. 
Phone  Circle  4736-4737-4738-4739.  Cable  ad- 
dress: Filmday,  New  York.  Hollywood, 
California — Harvey  E.  Gausman,  Ambassa- 
dor Hotel:  'Phone,  Drexel  7000  and  Wash- 
ington 9794,  London — Ernest  W.  Fredman, 
The  Film  Renter,  58,  Great  Marlborough  St., 
London,  W.  I.,  Paris — La  Cinematographic 
Francaise,   5,   Rue   Saulnier. 


Financial 


Famous  common  led  the  day's  activities 
with  a  turn-over  of  7,300  shares  to  a  J4  drop 
in  price.  In  point  of  gain,  Eastman  Kodak 
had  the  star  position  with  a  2  point  rise  on 
a  sale  of  400  shares.  Warner  "A"  rose  H 
on  a  trade  of  4,100.  American  seating  made 
a  similar  gain  on  1,800  shares.  Otherwise 
nothing   of   particular  note  took  place. 


Quotations 


High 

44 


Lw- 

43  lb 


Close     Sales 


Am     Seat.    Vtc... 
*Am.    Seat.    Pfd.. 

♦Balaban    &    Katz 

*Bal.    &    Katz    Vtc 

Eastman   Kodak    ...132        131 54 
Famous    Players    .  .109J4    107J4 

*Fam.   Play.   Pfd 

*Film    Inspect 

♦First    Nat'l.    Pfd.. 

Fox    Film    "A" 

Fox   Theaters    "A". 
•Intern'l  Project.  . . 

Loew's,    Inc 

Metro-Gold.     Pfd. . . 
*M.  P    Cap.  Corp.. 
Pathe    Exch.    "A"..   38 
tParamount     B'way. 

ttRoxy    "A"    

ttRoxy    Units    .... 
ttRoxy  Common    . . 

Skouras    Bros 

**Stan.   Co.   of  Am.    . 
Trans-Lux   Screen   .      7}£       7J4 

♦Univ     Pict.    Pfd 

Universal    Pictures.   40 Ya,     40 
Warner    Pictures...   29J4     28M 
Warner   Pict.    "A".   40f4     3954 

*  Last   Prices   Quoted       t  Bond 
•*  Philadelphia   Market     tt  Bid 


68 
21 

si" 

25J4 


97# 

36 

39 

ioi4 

42 


21 
50J4 

25  y2 

38" 

99# 

34 
37 

9% 
42 


43M 

46 

63'A 

73J4 

132 

108J4 

121J4 

554 

98 

68 

21 

10^ 

51 

25H 

11 

38 

99y4 


1,800 


400 
7,300 


400 
100 

'700 
100 

'366 
5 


42 

86% 
7M 
101 
40J4 

2954 

4054 

Market 

and  Ask 


1,400 

'266 
3,100 
4,100 


(Continued  from  Page  3) 


portant  markets  overseas?  We  are  of  the  opinion  that  this  is 
far  from  being  the  case.  The  theory  is  sound,  but  are  its  pro- 
ponents putting  it  into  actual  operation? 

Pictures  and  Mankind 

Of  pertinent  interest  are  Kent's  remarks  in  another  direc- 
tion :  They  are  worth  while.  Many  times  have  they  been  stressed 
in  this  very  column. 

"*  *  *  Our  business  is  one  which  is  profitable  and  winch  at 
the  same  time  serves  humanity.  And  only  to  the  extent  to  which 
it  serves  can  it  be  profitable  and  progress  beyond  the  limits  which 
bound  an  ordinary  commercial  undertaking." 

Mr.  Edison  Reaches  80 

Yesterday  Thomas  Alva  Edison,  inventor  of  the  first  motion 
picture  camera,  patriarch  of  what  has  grown  to  be  a  $1,500,000,000 
industry,  celebrated  his  eightieth  birthday.  According  to  Terry 
Ramsaye,  who  is  referred  to  in  increasing  manner  as  the  historian 
of  the  industry,  it  is  to  Edison's  inventive  genius  that  the  fun- 
damentals from  which  this  vast  structure  has  grown  are  to  be 
traced.  This  venerable  inventive  wizard  has  never  lost  his  in- 
terest in  films.  That  it  must  be  a  constant  source  of  amazement 
to  him  when  he  reflects  to  what  undreamed  of  heights  this  scien- 
tific by-product,  new  in  1891,  has  grown  in  so  few  years. 

Talking  Pictures  and  the  Operas 

The  staid  New  York  Times  is  hopeful  that  talking  film 
devices  will  spread  the  gospel  of  the  opera  to  small  towns  through- 
out the  world.    The  thought  is  expounded  editorially : 

"There  is  no  inherent  reason  why  the  great  operatic  companies 
of  New  York,  Chicago,  Berlin,  Paris  and  Vienna  should  not  be 
both  heard  and  seen  in  every  town  and  hamlet  of  the  world,  now 
that  the  film  can  record  both  the  dramatic  action  and  the  music 
of  the  Nibelungen  cycle  or  'Oberon.'  Hardly  an  opera  in  the  world 
is  self-supporting.  The  sound  film  may  unlock  sources  of  revenue 
that  may  relieve  American  millionaires  and  European  governments 
of  the  necessity  of  paying  deficits  out  of  their  pockets  and  treasuries. 
Possibly  moving  picture  organizations  will  maintain  their  own 
operatic  companies  for  the  sole  purpose  of  presenting  Wagner  and 
Puccini  simultaneously  in  a  hundred  theaters  at  a  low  price  and 
with  a  magnificence  never  approached  by  the  State-supported  operas 
of  Europe." 

If  and  when  this  state  of  affairs  should  prevail  in  the  de- 
velopment of  synchronization  processes,  we  hazard  the  guess 
that  talking  film  organizations  will  maintain  the  Whitemans,  the 
Lopezes  and  the  Jolsons  rather  than  the  operatic  stars.  Not  that 
we  don't  think  the  Times'  conception  a  meritorious  one.  We  do, 
but  what  of  those  seven  million  patrons  who  daily  part  with  their 
quarters  to  seek  a  popular  form  of  entertainment? 

KANN 


When  you  think  of 

INSURANCE 

you  are  thinking  of 

S  T  E  B  B  I  N  S 

Specialists  in  Motion  Picture 

and  Theatrical  insurance  for 

the  past  fifteen  years 


Arthur  W.  Stebbins  &  Co.,  Inc. 
1540  Broadway  N.  Y.  C. 


Bryant  3040 


Oregon  News  Reel 

(Continued  from  Page  3) 

reel  will  be  self-sustaining,  accord- 
ing to  Howard  Mapes  of  the  Star 
Film  Exchange,  distributor.  Con- 
tracts of  the  two  former  reels  have 
been  taken   over. 

The  reel,  produced  by  the  Heaton 
&  Piper  Laboratories,  contains  news 
events  and  chronicles  the  industrial 
and  commercial  growth  of  the  state. 


Actors'  Benefit  Feb.  27 
Charles  Chaplin  and  Ronald  Col- 
man,  represent  England,  and  Mary 
Pickford  and  Norma  Shearer  are  the 
Canadian  representatives  on  the 
British  Committee  which  is  cooperat- 
ing with  the  Actors'  Fund  of  Ameri- 
ca in  its  $1,500,000  endowment  cam- 
paign. Dewey  D.  Bloom,  Canadian, 
is  secretary  of  the  Committee  which 
on  Feb.  27  will  stage  a  gala  all-Brit- 
ish entertainment  at   the   Imperial. 


J.  &  V.  Active 

Seattle — Jensen  and  Von  Herberg, 
who  retired  from  the  field  after  sale 
of  their  circuit  of  houses  to  Pacific 
Northwest  Theaters,  again  are  active 
in  the  local  field.  The  partners  re- 
entered the  business  a  short  time 
ago  through  acquisition  of  two 
houses  at  Ballardj  Seattle  suburb,  and 
now  have  purchased  the  Venetian, 
15th  and  Pine  Sts.,  from  Sam  Gar- 
gano.  Deals  are  under  way  for  two 
more  local  houses. 


I  F      I  T'S 


conunes 

GOWNS  or  UNIFORMS 

LEARN     TO    SAY 

BROOKS' 

1437  BROADWAY  -   TEL  5580  PEN. 

ALSO  25,000  COSTUMES  TO  RENT 


Pathe  Promotions 

J.  E.  Storey,  assistant  general  man- 
ager, in  charge  of  Pathe  short  subject 
production,  has  promoted  S.  Barrett 
McCormick,  Director  of  exploitation 
and  publicity,  to  the  editorship  of 
Pathe  Review,  and  has  placed  Phil 
Ryan,  who  has  held  various  executive 
positions  with  Pathe  in  the  past,  in 
temporary  charge  of  production  of 
Pathe  units  on   the   Coast. 

Harry  Scott,  general  sales  man- 
ager, has  appointed  W.  A.  V.  Mack, 
mid-west  division  sales  manager,  to 
the  post  formerly  held  by  McCor- 
mick. F.  C.  Aiken,  assistant  sales 
manager  of  the  mid-west  division, 
has  been  promoted  to  succeed  Mack 
as  manager  of  this  district,  which  in- 
cludes the  Chicago,  Minneapolis, 
Omaha,  Detroit,  Des  Moines,  Mil- 
waukee and  Double  "I"  Branches. 


Jordan  Opening  Venice  House 
Venice,  Fla.  —  C.  C.  Jordan  will 
open  his  new  house  here  in  about 
six  weeks.  It  seats  700.  Jordan  has 
sold  his  half-interest  in  a  theater  at 
Kissimmee    to    Mr.    Fain. 


1  FOR  RENT 

i  Completely  equipped  ani- 
mating shop,  with  2  cameras, 
tables  and  all  accessories. 

Centrally  located. 
For  details  call 

Wisconsin  3770 


* 


Now  in  Preparation 

"UNDRESSED" 

By  John  Leeds 

Sterling    Pictures    Dist.    Corp. 
1650   Broadway  N.   Y.   C. 


The  Life  of  Los  Angeles 
Centers  at  the 
Ambassador 's 

Famous 
Cocoanut  Grove 


-<m^- 


Special  Nights  Tues.  and  Sat. 
College   Night  Every  Friday 


Sunday,  February  13,   1927 


THE 


■3^-^ 


DAILY 


SURVEYING  MARKET  CONDI- 
TIONS IN  OTHER  COUNTRIES 
AND  WEEKLY  REPORTING 
THE  ACTIVITIES  OF  FOREIGN 
FILM    FOLK 


Foreign  Markets 


COVERING   IMPORTANT    FILM 
CENTERS:    LONDON    —    PARIS 
BERLIN  —  BRUSSELS  —  SYD- 
NEY   —    ROME    —    MOSCOW 
GLASGOW      AND      OTHER 
FOREIGN    POINTS 


By  JAMES   P.   CUNNINGHAM 


The  Trade  in  London 

To  Fight  Acquisition  of  Kinemas  by 
American  Interests— George  East- 
man     Honored  —  Other      Im- 
portant  News    Briefs 

Bv  ERNEST    IV.   FREDMAN 
Editor,   "The  Film  Renter" 

London — The  General  Council  of 
the  Cinematograph  Exhibitors'  Assn. 
has  passed  a  resolution  deploring  the 
acquisition  and  conrtol  of  British  the- 
aters by  American  renting  firms.  The 
Council  states  the  organization  will 
use  every  means  within  its  power  to 
counteract  these  acquisitions. 

*  *         * 

Summer  Conference,  June  20 

The  Summer  conference  of  the  C.  E.  A. 
will  he  held  during  the  week  of  June  20  at 
Morecambe. 

The  Scottish  branch  of  the  C.  E.  A.  has 
been  urged  by  the  General  Council  to  oppose 
any  action  by  the  educational  authority  of 
Glasgow    in   favor  of    national    censorship. 

*  *  * 

Cutts  Working  in  Berlin 

Graham  Cutts,  who  recently  severed  con- 
nections with  Piccadilly  Pictures,  is  now  in 
Berlin  producing  "The  Queen  Was  in  the 
Parlor."     Lili  Damita   is  starred. 

*  *  * 

Piccadilly  Buys  Play 

"The  White  Chateau,"  a  play,  has  been  pur- 
chased by  Piccadilly  Pictures.  Production 
commence?    in   two    month*. 

*  *  * 

George   Eastman   Honored 

The  Progress  Medal,  highest  award  be- 
stowed by  the  Royal  Photographic  Society, 
has  been  conferred  on  George  Eastman  for  his 
researches    and    inventions    in    photography. 

*  *  * 

Musical   Directors  to   Organize 

At  a  preliminary  meeting,  musical  directors 
of  London,  suburban  and  West  End  kinemas 
voted    to   organize. 

*  *  * 

W.   J.   Hutchinson   Arrives 

W  J.  Hutchinson  i~  back  in  London  with 
a   print   of   Fox's   "What    Price    dory?". 

*  *  * 

Cheaper   Transportation 

New  rates  resulting  from  the  Railway  Rates 
Tribunal  have  been  announced.  They  be- 
come effective  immediately  and  greatly  re- 
duce the   charges    for   transporting   films 

*  *  * 

Appeals  for  Aid 

The  British  Empire  Film  Institute  has  ap- 
pealed for  financial  aid  to  carry  out  its 
policy  of  disseminating  information  relating 
to    British    films     throughout    the    Empire 

*  *  * 

Fuller  Better 

W     R.    Fuller,   general    secretary   of    the    C. 
E     A      has    recovered    from    his    recent    attack 
of    influenza   and   has    returned    to    his    post 


The   World   in   Survey 

Authoritative  and  complete  data  on  the  industry  in  practi- 
cally every  country  on  the  globe  is  contained  in  a  special  section  of 
the  1927  FILM  YEAR  BOOK.  Each  week  this  department  will 
present  the  general  report  on  conditions  in  one  country,  as  appear- 
ing in  the  YEAR  BOOK.  Trade  lists  will  not  be  included.  The 
first  follows: 

Austria 

Agitation 

Contingent    1    to    20,    effective    Sept.    3,    1926,    until    Sept.    3,    1927.      All    film 

entering    Austria    must    have    a    special    permit    issued    by    the    Vienna    Chamber 

of   Commerce.      It   is   reported    that   this   iaw    is   unconstitutional.      (See   General 

Notes.) 
Censorship 

Under    direction    of    the    Press    Bureau    of    the    Police    Department,    plus    four 

outside   advisors,    one  teacher,  a  judge  and  two  welfare  workers.      Quite   liberal. 

Only  about    10   films  rejected  during   1926,  out   of    1,500  censored. 
Competition 

About    70%    American    films    shown.      Germany    ranks    second. 
Copyright    Relations 

Established    by    Presidential    Proclamation,    Sept.    20      1907.      Extended   April    9, 

1910    and    March    11,    192S. 
Production 

Unsound,    approximately    15    producing    companies    and    eight    studios.       Annual 

60    to    70    films.      Sascha    Film    Co.    of    Vienna    probably    outstanding    Austrian 

company    in    production. 
Taxes 

Very    high.      Luxury   taxes    harmful    to   the    industry. 
Theaters 

580.      Vienna   has    186. 
Imports  from   U.    S.  A. 

1913—8,400    feet;    value    $698. 

1923 — 480,000    feet;    value    $20,000. 

1924—2,000,000    feet;    value    $67,500. 

1925—2,600,000    feet;    value    $87,500. 

1926—720,000    feet;    value    $26,000. 
Exports   to   U.    S.   A. 

1913—8,800   feet;    value   $550. 

1923—70,000    feet;    value    $7,000. 

1924—60,000    feet;    value    $18,000. 

1925 — 18  000    feet;    value    $10,500. 

1926—16,000    feet;    value    $850. 
General  "  ""*>(:  fPI| 

lOnlv    ten    foreign    films    can    now    be    granted    import    privileges    into    Austria 

under    revision   of  the   "kontingent,"    according  to   a   cabled    report   to  the    U.    S 

Uept.   of   Commerce  in   December,    1926.      The  present   "kontingent"   is  20  to    1. 

If    the    new    "kontingent"    results    in    a    shortabe    of    films,    an    increase    will    be 

allowed,    according    to    the    authorities. 


Irish  Like  Dramas 

Taste    of    Irish    Public    Indicated   by 

Censor     Report — 1,719      Films 

Submitted  During  1926 

The  Irish  prefer  the  dramatic  in  pictures 
judging  from  the  report  of  1926  activities 
->f  the  Free  State  Film  Censor  Board,  which 
reveals  that  in  1926,  a  total  of  1,719  features 
were  submitted  for  approval,  a  total  of  5,000,- 
000  feet.  Approximately  1,300  had  themes 
of   a    dramatic    nature. 

There  were  six  educationals  passed  by 
the  censors.  In  November.  1926,  the  Min- 
ister of  Justice  issued  an  order  lifting  the 
import  duty  and  censor  fee  charges  on  pic- 
ture   sof    this    category. 


Capital  Production  Exporting  Co. 

Inc. 

"Productions  of  Merit" 

Available  for  Immediate  Release 

SOCIETY  DRAMAS 
WESTERN  FEATURES 
STUNT   MELODRAMAS 


TWO   REEL  COMEDIES 
NOVELTY  SHORTS 
TWO    REEL   WESTERNS 


A  Comprehensive  Line-Up  of  a  Large  Variety  of  Product 
729  Seventh  Avenue,  New  York 


Cable  Address 
PIZORFILM 


UFA  Better  Off? 

Capital  Soon  to  Reach  45,000,000  Gold 
Marks — 300  Pictures  to  Be  Made 

This  Season — Other  Notes 
Berlin — Ufa,  the  largest  company 
in  Germany,  and  one  of  the  largest 
in  Europe,  is  reported  again  in  sound 
financial  condition.  Its  capitalization 
is  reported  to  be  near  the  45,000,000 
gold  mark  line.  Extreme  economy 
practiced  during  1926  helped  consid- 
erably to  place  the  concern  in  better 
condition. 

(Continued   on   Page   9) 


The  French  Market 

New   Famous   Theater   to   be    Called 
"The    Paramount    Parkce" — Fad- 
man  Opens  French  Office- 
New    Productions 
tiy  Arrangement  with 
"LA    CINEMA'J  OL.RAFHIE   FRANCAISE" 

Paris — Famous  Player's  new  key 
cinema  in  the  Boulevard  des  Italiens, 
under  construction  several  months, 
will  be  called  the  Paramount  Palace. 
Exact  opening  date  is  unknown,  but 
it  will  undoubtedly  be  in   October. 

*  *         * 

Red  Star  Opens  Paris  Office 

Edwin  Miles  Fadman,  president  of  Red 
Star  Pictures  Corp.,  has  opened  a  branch 
here,  in  the  offices  of  the  Erka-Prodisco 
(P.  D.  C.)  at  38  Bis  Ave.  de  la  Republique. 
Some  time  ago,  it  was  announced  that  Fad- 
man  had  acquired  screen  rights  to  "The 
Dybbuk,"  from  the  play  by  Auski ;  but  it 
has  been  learned  that  the  play  is  now  being 
made  at  Warsaw  by  Stephen  Halpern  d'Al- 
ben.       Lila    Ziembinska    is    the    star 

*  *  * 

Another  Napoleonic  Film 

"-Napoleon  V"  is  the  title  of  a  new  film 
now  in  production.  The  story  is  by  Albert 
Dieudonne.  who  recently  finished  the  title 
role  in  Abel  Gance's  production  of  "Napo- 
leon." French  and  Russian  players  will 
appear   in  the  new   picture 

*  *  * 

Germans  to  Produce  Peace  Film 

A  German  producing  unit,  Continental 
Film  A.  G.,  is  about  to  commence  produc- 
tion of  "Pas  les  Armes"  ("Down  with 
Arms"),  from  the  story  by  the  Baroness 
von  Suttuer,  who  was  awarded  the  Nobel 
prize  in  1905.  Considerable  French  in- 
terest is  shown  in  this  German  film,  done  in 
the    spirit   of   Locarno. 

*  *  * 

"Monte  Carlo"  Film 

"The  End  of  Monte  Carlo,"  made  by  the 
Centrale  Cinematographique,  in  which  Mario 
Nalpas  is  interested  is  completed.  It  was 
produced  by  M.  M.  Watanson  and  Paltchik, 
the  latter  a  director  with  the  International 
Standard  Film  Co.  Francesca  Bertini  and 
Jean    Angelo    are    co-starred. 

*  *  * 

American  Organist  Dies 

Arthur  Flagel,  prominent  American  or- 
ganist of  the  Gaumont  Palace,  passed  away 
recently.      He    was    27    years    old. 


Foreign    Rights 

COMPLETE    PROGRAM 
Every    Type  of    Production 
Specials-Features-Shorts 
Selected    with     Expert    Knowledge    of 
Foreign   Requirements 

FERDINAND  H.  ADAM, 

International    Film    Distributor, 

152  West  42d  St.     -     New  York  City 

Cable    Ferdinadam.      Phone    Wis    1143 


Richmount  Pictures  Inc. 

I        723  Seventh  Avenue  New  York  City,  N.  Y. 

J  D.  J.  MOUNTAN,  President 

J  Exclusive  foreign  representatives  for  Rayart  Pictures  Cor- 

poration and  other  leading  independent  producers  and  dis- 
tributors. 

Paris   Address:  London  Address: 

(Societe    des    Films,    Richmount,  Mr.   Arthur    Levey, 

2  Rue  de  Lancry,  31    Portland    Place, 

Paris,  France.  London  W.   I.,  England. 

Cable  Address:   RICHPICSOC,  PARIS    Cable  Address:   DEEJAY,   LONDON 
|  Cable  Address:   RICHPIC,  N.  Y. 

I  Exporting  only  the  Best  in  Motion  Pictures 


■——ffHEd 

^NEWSPAPER    ._ 
©/"FILMDOM  ^m 

fM1  P  ^^  FILM  DIGEST 

HOLLYWOOD 
HAPPENINGS 

By 

Harvey  E.  Qausman 

— 

Sterns  Sign  Max  Asher 
Max  Asher  has  been  signed  by 
Stern  Bros,  to  appear  in  the  "What 
Happened  to  Jane"  comedies.  Thelma 
Daniels  and  Charles  King  are  starred 
under   direction    of    Scott    Pembroke. 


Reed  Preparing  Feature 
Tom  Reetl,  formerly  director  of 
publicity  at  Universal  City  is  now 
preparing  a  novelty  feature  for  re- 
lease on  the  "U"  program.  The  un- 
titled picture  is  an  original  story  by 
Reed,  its  locale  is  Hollywood  and 
Universal  City. 


Worne  Buys  "Speedy  Smith" 
"Speedy  Smith"  has  been  pur- 
chased, Duke  Worne,  producer-direc- 
tor, who  announces  that  Hazel  Deane 
has  been  signed  to  be  co-featured  in  it 
with   Billy  Sullivan. 


Loring  Signed  by  Famous 
Hope    Loring   has    been    signed   on 
a   long-term  contract  by   Paramount. 


Stroheim  Film  in  Four  Months 
More  than  a  year  and  a  half  will 
have  been  spent  in  preparation  and 
production  of  "The  Wedding  March," 
Erich  von  Stroheim's  Paramount 
roadshow,  before  it  is  ready.  Final 
shots  are  still  to  be  taken. 


Agnes  Ayres  Comedy  Completed 
Agnes   Ayres    has   completed   work 
in  a  Hal  Roach  comedy  under  direc- 
tion of  Leo  McCarey. 


June  Marlowe  in  "Thunderhoof" 
June   Marlowe  is  playing  the   fem- 
inine   lead    in    "Thunderhoof,"    star- 
ring   Rex,    which    Henry    MacRae    is 
directing   for   Universal. 


Seiter   Working  on   Script 
William  Seiter  is  busy  on  the  script 
of    P.    G.    Wodehouse's    story,    "The 
Small    Bachelor,"    which    he    will    di- 
rect for  Universal. 


.Bosworth  in  Veidt  Cast 
Hobart  Bosworth  has  been  cast  to 
play  a  character  role  in  Universal's 
production  "The  Chinese  Parrot," 
starring  Conrad  Veidt.  Paul  Leni 
is  directing.  Marian  Nixon  is  in  the 
cast. 


M-G-M  Buys  Burn's  Novel 

"The  Saga  of  Billy  the  Kid,"  novel 
by  Walter  Burn  has  been  purchased 
by   M-G-M. 


Claire  Windsor  in  Coogan  Cast 
Claire  Windsor  is  the  first  player 
selected  by  Hunt  Stromberg  to  ap- 
pear in  Jackie  Coogan's  new  M-G-M 
vehicle,  "The  Bugle  Call."  Edward 
Sedgwick  will  direct. 


Barrymore  in  "13th   Hour" 
Lionel  Barrymore  has  been  assigned 
leading  character  role  in   "The  Thir- 
teenth  Hour,"  which  Chester   Frank- 
lin  is   directing. 


Snell  Gets  "U"  Contract 
Karl  Snell  has  been  placed  under  a 
rive  year  contract  to  write  scenarios 
for  Universal.  His  first  assignment 
will  be  adaptation  and  continuity  for 
a  Reginald  Denny  special. 


Lars  Hanson  Gets  Lead 

Lars  Hanson  will  play  the  title 
role  in  "Captain  Salvation"  which 
John  S.  Robertson  is  to  direct  from 
the  novel  by  Frederic  W.  Wallace. 
The  scenario  was  written  by  Jack 
Cunningham. 


Tiesler    Finishes    Seventh 

Hans  Tiesler  has  finished  the  sev- 
enth picture  of  his  Lightnin'  police 
dog  series.  Eileen  Sedgwick  plays 
the  lead  in  a  story  laid  in  Alaska,  to 
be  called  "Lightnin'  Fangs."  The 
eighth  will  go  into  production  in  two 
weeks. 


Scully  Aiding  Sloane 
William  Scully  has  been  appointed 
assistant  director  of  "Turkish  De- 
light," the  Irvin  S.  Cobb  story  which 
Paul  Sloane  is  directing  for  De  Mille. 
Julia  Faye,  Rudolph  Schildkraut, 
Kenneth  Thomson,  Louis  Natheaux 
and   May   Robson  are  in   the  cast. 


Harlan    Signed  by  "U" 

Ofis    Harlan    has    signed    a    long- 
term    contract   with    Universal. 


O'Day  Titling  Series 
Rob  O'Day  has  signed  a  contract 
with  Kelley  Color  Films,  to  title  12 
novelties,  produced  in  color.  Among 
them  are  Coloring  the  Stars  series, 
released  as  "The  Diary  of  Rob 
O'Day." 

Joan   Alden   in   "U"   Film 

loan  Alden  has  been  selected  to  play 
the  feminine  lead  opposite  Edmund 
Cobb,  in  "Call  of  the  Heart"  a  pro- 
duction starring  Universal's  new  don 
actor,  Dynamite.  Francis  Ford  will 
direct. 


MacDondald   in   "Cradle   Snatcher" 
I.     Farrell     MarDonald     has     been 
added    to    the    cast    of    "The    Cradle 
Snatcher"    to    play    opposite    Louise 
Fazenda.      Howard    Hawks   is    direct 
ing  for  Fox. 


Clark  Free   Lancing 
Edward    Clark,    scenarist,    has    re 
signed  from   Warners.    His   contract 
still   has   two   months    to    run.      (lark 
will    free    lance    and    has   just    signet' 
to  do  three   stories   for  Asher,   Smai 
&  Rogers.     The  first  will  be  "Ladies 
Night." 


Smith  Completes  Cast 
Jess  Smith  has  completed  the  cast 
of  "The  Poor  Nut,"  to  be  directed  by 
Richard  Wallace  and  featuring  Jack 
Mulhall  and  Charlie  Murray.  Others 
include  Jane  Winton,  Jean  Arthur, 
Paul  Kelly,  Cornelius  Keefe,  Maur- 
ice Ryan,  Henry  Vibart  and  Bruce 
Gordon. 


McGowan  Aides  Make  Our  Gang 
Anthony  Mack  and  Charley  Oelze, 
have  completed  their  first  co-director- 
ial effort  with  "Our  Gang"  as  stars  in 
a  Roach  comedy.  Mack  and  Oelze 
have  been  assistants  to  Robert  Mc- 
Gowan for  several  years.  McGowan 
ha>  decided  to  take  a  three  months'  va- 
cation in  Havana,  before  starting  his 
new  contract  as  director  of  "Our 
Gang."  . 

Owen  Moore  Cast  for  "Becky" 
Owen  Moore  has  been  engaged  for 
the  lead  in  "Becky."  Cosmopolitan 
Prod,  which  John  McCarthy  will  di- 
rect. .Silly  6'Neil  will  play  the  title 
role. 


"Venus  of  Venice"  Finished 

Constance  Talmadge's         latest, 

"Venus  of  Venice"  has  been  com- 
pleted under  direction  of  Marshall 
Neilan. 


Coldway  to  Write  Script 
Anthony  Coldway  will  write  for 
Warners  the  script  of  "A  Million 
Bid,"  relieving  Darryl  Francis  Zan- 
uck,  just  promoted  as  associate  to 
Jack   Warner. 

Part  For  Barbara  Bedford 
Barbara   Bedford  has  been  cast  for 
"Life  of  An  Actress,"  Chadwick  pro- 
duction whicli  Jack  Nelson  is  direct- 
ing. 


Stevenson    in    "U"    Serial 

Harden  Stevenson  has  been  as- 
signed the  lead  in  "Tracked  by  Scot- 
land Yard,"  a  serial,  which  Robert 
Hill  is  directing  for  Universal. 
Gloria  Gray  will  play  the  leading 
feminine  role.  Others  in  the  cast  are 
Monte  Montague.  Herbert  Frior,  Wil- 
bur Mack.  Albert  Hart.  Grace  Cun- 
ard    and    Walter    Brennon. 


Elsie  Tarron  Gets  Lead 
Elsie  Tarron  will  play  the  feminine 
lead  in  "Sky  High  Saunders."  the 
first  of  four  features  starring  An 
Wilson,  under  direction  of  Bruce 
Mitchell.  Others  in  the  cast  include 
Bud  Osborne,  Frank  Rice,  Billy 
Jones   and    Al    lohnson. 


"Gray  Hat"  Started 

Filming  of  the  "The  Gray  Hat" 
has  begun  at  M-G-M  under  direction 
of  Harry  Millarde.  Featured  are 
Lew  Cody  and  Renee  Adoree  and 
Rov  D'Arcv. 


Arthur  Morrison  Signed 
Arthur  Morrison  has  been  added  to 
the  cast  of  "Bayo-Nuts."  which  Frank 
Griffin  is  producing  for  First  National. 
Charlie  Murray  and  George  Sidney 
are   featured. 


Wyler  Directing  Humes 

William  Wyler,  Universal  director, 

has     been     assigned     to     direct     Fred 

Humes,    Western    star,    in    a    feature 

production,   "Spurs   and   Sparkplugs." 


"The  Claw"  Completed 
"The   Claw,"  which   Sidney   Olcott 
directed  for  Universal,  was  completed 
this      week.        Norman      Kerry     and 
Claire    Windsor    are    co-starred. 


Warners  Sign  Bryan  Foy 
Bryan  Foy,  scenarist,  has  been 
signed  to  a  long  term  contract  by 
Warners.  His  first  assignment  will 
be  in  collaboration  with  Charles 
Reisner  in  writing  a  story  for  Syd 
Chaplin's  next  vehicle. 


Gibson  Picture  Completed 
Hoot  Gibson  has  completed  "Hey! 
Hey!  Cowboy,"  under  direction  of 
Lynn  Reynolds.  Preparations  are  be- 
ing made  for  Hoot's  next,  "Nine 
Points  of  the  Law,"  which  Reaves 
Eason  will   direct. 


Kerry   in   Chaney   Picture 

Norman  Kerry  again  has  been 
loaned  to  M-G-M,  this  time  for  a 
role  in  "The  Unknown,"  starring  Lon 
Chaney  and  to  be  directed  by  Tod 
Browning.  Kerry  recently  completed 
a  part  in  "Annie   Laurie." 


Howe  Photographing  Jannings 
James  Howe  has  been  selected  by 
Paramount  to  photograph   Emil  Jan- 
nings'   first    American    picture,    "The 
Man  Who   Forgot   God." 


Trem  Carr  Film  Finished 
The  Trem  Carr  company  has  just 
completed  shooting  on  "The  Mid- 
night Watch."  an  original  story  and 
continuity  by  J.  Stewart  Woodhouse. 
Charles  Hunt  directed,  assisted  by 
Eddie  Gordon.  Cast  includes  Roy 
Stewart,  Mary  McAllister,  David 
Torrence,  Ernest  Hilliard  and  Mar- 
celle  Arnold.  The  next  production 
will  be  an  original  by  Woodhouse  en- 
titled "Girls  of  To-dav." 


Montagne   Collaborating 

Edward  J.  Montagne,  chief  of  Uni- 
versal's scenario  department,  is  di- 
viding his  time  between  his  editor- 
ial desk  and  collaborating  with  Ed- 
ward Sloman  on  the  script  for  "Lea 
Lyon,"  one  of  Universal's  specials  for 
1927.     Mary    Philbin  will  star. 


.  Where... 

&verrionejJfa 


Li 


If. 


Twenty-five 
minutes  to 
Broadway . .  . 
Twenty-five 
minutes  to  the 
Beaches  .  . . 
in  the  Center 
of  Hollywood 


TheJSew 
HOllVWOC  D] 

P1AZA 

Hollywood,  California 


WHAT'S    GOING    ON 

AND   WHO'S   WHO 

FROM  STUDIO  STAGES 

AROUND  NEW  YORK 


Eastern  Studios 


A    WEEKLY    DIGEST 

OF     SNAPPY     ITEMS 

COVERING    EASTERN 

PICTURE     PRODUCTION 


Pathe  Company  Returns 
Cullen  Landis,  Eugenie  Gilbert  and 
other  members  of  the  Pathe  unit,  who 
have  been  in  the  South  for  exteriors 
for  "The  Crimson  Flash,"  a  new  ser- 
ial, have  returned  to  New  York. 
They  are  now  working  in  the  Pathe 
studio,  134th  Street  and  Park  Ave- 
nue. Archie  Heath  is  directing,  with 
A.  Gandolfi,  cameraman.  Paul  Fair- 
fax Fuller  wrote  the  scenario,  while 
John  Grey,  former  editor  of  the 
Pathe  Sun,  furnished  the  original 
story. 

August  in  "Cabaret" 

Edwin  August,  who  last  appeared 
in  "The  Idol  of  the  North,"  starring 
Dorothy  Dalton,  is  playing  a  small 
role  iu  "Cabaret,"  starring  Gilda 
Gray. 


Considers  Coast  Offers 
Andres  de  Seguroia,  former  opera 
star,  has  returned  from  a  visit  to 
Havana.  He  made  his  screen  debut 
in  "The  Love  of  Sunya,"  and  is  now 
considering   some    Hollywood   offers. 


Brenon  Finishing  Picture 
Herbert  Brenon  is  completing  di- 
rection of  "The  Telephone  Girl."  His 
cast  includes  Madge  Bellamy,  War- 
ner Baxter,  Mae  Allison,  Hale  Ham- 
ilton, Holbrook  Blinn,  Larry  Gray 
and  others.  Leo  Tover  is  doing  the 
camera  work,  with  Ray  Lissner  and 
Ray  Cozine  as  assistants.  Marie 
Halvey  is  the  continuity   clerk. 

Taking  Exteriors  Here 
Exteriors  for  "Knockout  Riley," 
starring;  Richard  Dix  and  directed  by 
Malcolm  St.  Clair,  will  be  taken  on 
Long  Island  instead  of  at  Lake 
Placid.  Last  week  much  time  was 
devoted  to  the  fights  between  Dix  and 
Jack  Renault.     More  than  500  extras 

were   used.   

Wynn  to  Niagara  Falls 
Ed   Wynn,   Director   Victor   Heer 
man    and    members    of    the    "Rubber 
Heels"    unit    have    gone    to    Niagara 
Falls  for  exteriors. 


HARKfAiSCHBrXK 


Pamti^ctrig^thLigJ 


hts_ 


JOSEPH  C.   BOYLE 

Director 

"CONVOY" 
(Robert  T.    Kane    Prods.) 

In  Production 

"BROADWAY  NIGHTS" 
(Robert   T.    Kane    Prods.) 


A  Little  from  "Lots" 


By  RALPH  WILK 


"AS  an  actor  you're  a  good 
■£*■  plumber,"  said  Joe  Smiley  to 
Joe  Boyle.  This  was  said  15  years  ago 
when  the  second  Joe  sought  a  job 
with  the  old  Lubin  company.  The 
first  Joe  advised  the  second  to  study 
directing.  Boyle  took  his  advice  and 
is  now  directing  for  Bob  Kane. 
*  *  * 

We  have  extended  our  birthplace 
research  work  to  the  Cosmopolitan 
studio  and  find  the  following  birth- 
places: Bob  Kane,  Oil  City,  Pa.; 
Chester  Beecroft,  New  York;  Wil- 
liam Werner,  New  Haven,  Conn.; 
Joseph  C.  Boyle,  Philadelphia; 
James  Ashmore  Creelman,  Marietta, 
O.;  Leland  Huyward,  Nebraska  City, 
Neb  ;  Lois  Wilson,  Pittsburgh ;  Sam 
Hardy,  New  Haven;  Bob  Haas,  New- 
ark; Ernest  Haller,  Hollywood; 
Charles  McGuire,  William  F.  Schurr, 
B.  H.  Stearns,  Miss  Terry  Hogan, 
New  York;  Goldy  Levinson,  Brook- 
lyn; Texas  Guinan,  Waco,  Tex.;  Wil- 
bur Morse,  Philadelphia;  William 
Jory,  Oil  City,  Pa. 


It  wouldn't  be  surprising  if 
Helen  Chandler  were  signed  to 
a  long  term  contract.  She  is 
a  double  for  Mae  Marsh  and 
brings  unusual  acting  ability 
to  the  screen.  She  is  remem- 
bered for  her  excellent  work 
in  "The  Wild  Duck,"  Ibsen's 
play. 

*  *        * 

By  the  way,  Helen  and  Flora 
Sheffield  left  "The  Constant 
Nymph"  to  appear  in  "The  Joy 
Girl."  Flora  is  a  sister  of 
Reginald,  whose  work  was  out- 
standing in  "Classmates." 

*  *         * 

Speaking  of  new  faces  for 
the  screen,  Ruth  Chatterton 
was  given  a  test  recently, 
while  Jeanne  Eagels,  of 
"Rain"  fame,  is  being  consid- 
ered by  M-G-M. 

*  *         * 

Ernie  Haller,  the  cameraman,  has 
discovered  a  method  by  which  green- 
clad  trees  may  be  photographed,  so 
as  to  give  the  appearance  of  being 
covered  with  snow.  He  intends  to 
patent  his  discovery.  Its  use  would 
obviate  the  necessity  of  taking  trips 
to   snow   countrv   for   winter   scenes. 


Irene  Drew,  live  representative  of 
the  Chidnoff  studio,  is  headed  for 
Hollywood.  She  is  doing  advance 
work  for  Irving  Chidnoff,  the  pho- 
tographer, who  will  spend  March  on 
the  Coast  making  portraits  of  mem- 
bers of  the  movie  colony  who  will 
be  represented  in  "The  Famous  Two 
Hundred  of  the  Motibn  Picture,' 
which  will  be  issued  by  Bookart  Pub- 
lishers, Inc. 

*         *         * 

Dave  Bader  is  certainly  de- 
voted to  his  work.  T'other 
night  he  listened  to  a  radio 
talk  on  "Accessories  for  All 
Occasions"  and  was  disap- 
pointed because  nary  a  word 
wus  said  regarding  his  Uni- 
versal accessories. 

Every  youngster  in  Harlem  is  won 
dering   whether   Charlie    Chaplin    wil 
finish    "The    Circus"    at    the    Cosmi 
politan    studio.      Kidlets    of    the    dis 
trict    stop    studio    attaches    daily    an 
ask    regarding    Charlie.      It    wouldn' 
be     surprising    if     Charlie     used     the 
plant    but    Chester    Beecroft.    head    oi 
the     Studio,     is    as    anxious     to    lean 
Chaplin's    plans    as    are    the    children. 


Joseph  Rothman,  now  with  Under- 
wood and  Underwood,  recalls  when 
the  old  Tec-Art  44th  Street  studio 
opened  in  1920.  A.  J.  Bimberg,  pro- 
duced the  first  pictures  in  the  studio 
and  Joe  was  on  his  staff. 
*         *         * 

Howard    Dietz    is    in    training    for    I 
strenuous    campaign    on    the    tennis 
courts  next  summer.    He  has  a  large 
complete    ping    pong     court    in     his 
home    and    makes    much    use    of    it. 


"Trumps,"  a  screen  veteran,  will 
be  a  prominent  entertainer  at  the 
annual  dog  show  of  the  Westchester 
Kennel  Club  at  the  New  Madison 
Square  Garden  this  month.  He  will 
repeat  his  part  in  a  recently-made 
picture,  in  ivhich  he  and  his  beauti- 
ful young  7nistress  are  shown  tak- 
ing their  morning  exercises.  He  is 
owned  by  Clyde  E.  Elliott.  "Trumps" 
is  now  appearing  in  "Watch  Her 
Step." 

*        *        * 

Blonde  Greta  Nissen's  black  wig 
scored  so  decisively  in  "Blind  Al- 
iens," starring  Thomas  Meighan, 
that  she  has  been  engaged  to  play 
opposite  him  in  "We're  All  Gam- 
blers."   

Jack  McLean  Given  Lead 

Jack  McLean  has  been  signed  for 
the  lead  in  "The  Liberty  Boys  of 
76."  which  Centennial  Pictures  Corp. 
is  producing  at  Fort  Lee  Studio.  He 
recently  appeared  on  Broadway  in 
"Square    Crooks." 


I  SAM  MINTZ  | 

SCENARIST 

|  "The  Cheerful  Fraud"    | 
"The  Potters" 


Kane  Unit  Busy 

Philip  Strange,  loaned  by  Famous; 
Texas  Guinan,  Lou  John  Bartels, 
who  created  the  title  role  of  "The 
Show-Off";  and  Barbara  Stanywick 
have  been  added  to  the  cast  of 
"Broadway  Nights,"  Robert  T.  Kane 
production.  Joseph  C.  Boyle  is  di- 
recting, with  Charles  McGuire  as  as- 
sistant. Leland  Hayward  is  produc- 
tion manager,  and  .  Forrest  Halsey, 
loaned  by  Famous,  is  editorial  super- 
visor. Ernest  Haller  is  in  charge  of 
photography.  Production  at  Cosmo- 
politan studio.  Robert  M.  Haas  is 
the  art  director,  with  B.  H.  Stearns 
as  assistant. 


Walsh  to  Start  Picture 
George  Walsh  is  to  start  work  this 
week  on  a  new  production  for  Ex- 
cellent Pictures.  Bernard  McEveety 
will  direct,  with  Marcel  LePicard  do- 
ing the  camerawork.  Dorothy  Hall, 
who  was  in  the  "The  Broadway  Drif- 
ter." will  play  opposite  Walsh.  Louis 
Leon  and  George  Offerman  are  mem- 
bers of  the  production  staff.  The 
Tec-Art  Jackson  Ave.  studio  will  be 
used. 


Spearing  on  Special 
James  O.  Spearing  of  the  Para- 
mount Long  Island  studio  has  been 
loaned  to  Robert  T.  Kane  for  the 
cutting  and  editing  of  "Convoy."  It 
was  directed  by  Joseph  C.  Boyle. 


Conway  to  Title  Dix  Film 
John    W.    (Jack)     Conway,    "Var- 
iety" critic,  has  been   signed   by    Fa- 
nous  to  write  the  subtitles  of  "Knock- 
out Riley,"  starring  Richard  Dix. 


SAM  HARDY 

IN  PRODUCTION 

ROBERT  T.  KANE'S 

"Broadway  Nights" 


Now  With 
Famous  Players'Lasky 


lmm\mm\mmmmwmmMmmMWiiS!mmm\* 


Forrest  Halsey 

SCREEN  PLAYS 

EDITORIAL 
SUPERVISOR 


"Broadway  Nights' 

(Robert  T.  Kane  Prods.) 


THE 


-2&"l 


DAILV 


Sunday,  February  13,   1927 


Buck  Jones  in 

"The  War  Horse" 

Fox  Length:  4953  ft. 

FOX  SCORES  ANOTHER  FOR 
THE  EXHIBITOR.  WHOLLY 
DELIGHTFUL  WAR  STORY 
WITH  JUST  ENOUGH  OF  THE 
BATTLE  AND  A  PREDOMINA- 
TING COMEDY  ROMANCE 
THEME. 

Cast....  Puts  Buck  in  uniform  of 
a  private  but  gives  him  plenty  of  op- 
portunities to  do  his  stunts.  Lola 
Todd  the  pretty  ambulance  driver  and 
Lloyd  Whitlock,  an  officer. 

Story  and  Production. ..  .Comedy- 
romance.  With  the  success  of  "What 
Price  Glory"  in  mind  Fox  offers  an- 
other war  picture,  less  pretentious  of 
course,  but  one  that  proves  wholly 
satisfying  from  an  entertainment,  and 
consequently,  box  office  angle.  It  is 
Buck  Jones'  latest  and  Lambert  Hill- 
yer  shares  the  honors  as  co-author 
(with  the  star)  and  director.  The 
tragic  side  of  the  big  fight  is  sub- 
dued, giving  the  prominence  to  ro- 
mance and  considerable  good  humor. 
There  is  plenty  of  fine  comedy  busi- 
ness cleverly  directed,  that  makes 
"The  War  Horse"  enjoyable.  It's 
wholesome,  clean  and  a  picture  that 
the  exhibitor  can  confidently  show  to 
any  and  all  audiences. 

Direction Lambert   Hillyer; 

excellent. 

Authors Buck  Jones- 
Lambert  Hillyer. 

Scenario Lambert    Hillyer. 

Photography Reginald  Lyons 

good. 


Clara  Bow  in 

"It" 

Paramount  Length :  6452  ft. 

ANOTHER  OF  THE  WEEK'S 
BEST.  AN  ELINOR  GLYN 
STORY  THAT  HAS  MORE  GEN- 
UINE AUDIENCE  APPEAL  AND 
LESS   SEX  APPEAL. 

Cast Clara    Bow    gets    a    real 

chance  and  carries  it  off  with  honors. 
Antonio  Moreno  the  handsome  ob- 
ject of  her  vamping  and  William  Aus- 
tin the  silly,  but  always  amusing,  go- 
between.  Others  Jacqueline  Gads- 
don,  Julia  Swayne  Gordon,  Priscilla 
Bonner. 

Story  and  Production.  ...  Comedy- 
romance.  The  famous  tiger  rug  hasn't 
found  a  place  in  "It."  In  fact  there 
are  more  real  situations,  more  good 
comedy,  and  less  of  the  Elinor  Glyn 
in  "It,"  a  sprightly  little  yarn  about 
a  shop  girl  who  won  the  boss  through 
a  series  of  tricks  all  her  own  and  a 
certain  something  defined  as  "it." 
Clara  Bow  has  "it"  all  right  and  she 
knows  how  to  use  it.  Director 
Clarence  Badger  has  fashioned  an 
interesting  box  office  attraction.  Clara 
Bow  is  really  the  whole  show  but 
there  is  a  fine  supporting  cast,  ex- 
cellent production,  and  all  the  other 
requisites. 

Direction Clarence   Badger; 

clever. 

Author  and  Adaptor.  .Elinor  Glyn. 

Scenario Hope  Loring-Louis 

D.   Lighton. 

Photography.  .  .  .H.  Kinley  Martin; 
excellent. 


Charlie  Murray  &  Chester  Conklin  in 

"McFadden's  Flats" 

First  National  Length:  7846  ft. 

BUILT  TO  FIT  THE  BOX 
OFFICE  AND  WILL  PROBABLY 
OCCASION  A  GENERAL  DUST- 
ING OFF  OF  THE  S.  R.  O.  SIGN. 
A  FINE  NEW  COMBINATION 
THIS  IRISH-SCOTCH  COMEDY. 

Cast.  ..  .Charlie  Murray  a  riot  as 
the  hod  carrier,  Dan  McFadden. 
Chester  Conklin  the  other  member  of 
this  extraordinary  team  of  merry 
makers.  Aggie  Herring  splendid  as 
Ala  McFadden.  Others  Edna 
Murphy,  Larry  Kent,  DeWitt  Jen- 
nings. Dorothy  Dwan,  Cissy  Fitz- 
gerald, Freeman  Wood.  Dot  Farley, 
Leo  White,   Harvey  Clark. 

Story  and  Production ....  Comedy. 
Exhibitors  can  start  ringing  the  bell 
of  the  old  cash  register  and  thrill  at 
the  steady  jingle  as  the  crowds  come 
flinging  the  silver  at  the  old  b.o. 
for  a  glimpse  of  Charlie  Murray  and 
Chester  Conklin  in  their  best  laugh 
riot.  "McFadden  Flats."  If  this 
doesn't  get  the  carpenter  busy  on  re- 
pairs when  the  run  is  over  it  isn't 
the  fault  of  the  picture.  Too  many 
good  gags  and  real  laughs  to  attempt 
any  analysis  here.  Suffice  to  say  that 
the  comedy  involved  in  the  erection 
of  McFadden's  flats  and  his 'constant 
run-ins  with  his  Scotch  friend  is  the 
real   thing. 

Direction Richard   Wallace ; 

great. 

Author Rex  Taylor. 

Scenario    Rex  Taylor 

Photography Arthur    Edeson; 

good. 


"Remember" 

Columbia  Length:   5637  ft. 

AVERAGE  PROGRAM  OFFER- 
ING. A  GOOD  CAST  AND  A 
SYMPATHETIC  TREATMENT 
OF  HEROINE'S  ROLE  WILL 
SUIT  THE  FAN  CROWD  NICE- 
LY. DOROTHY  PHILLIPS  AL- 
WAYS PLEASING. 

Cast Earl    Metcalfe    the    man 

for  love  of  whom  Dorothy  Phillips 
sacrifices  pride  but  finally  reaps  her 
reward.  Lola  Todd  her  very  pretty 
sister.     Lincoln  Stedman  in  a  bit. 

Story  and  Production.  ..  .Dramatic 
romance.  David  Selman,  director, 
provides  a  decidedly  effective  sym- 
pathy for  the  sacrificing  heroine  and 
thus  saves  what  might  easily  have 
been  a  tawdry  love  affair.  Miss 
Phillips'  splendid  interpretation  of  the 
character  is  another  point  in  favor. 
The  production  is  ample.  It  has  a 
flavor  of  the  great  war  which  sends 
the  hero  home  blind  and  unaware  that 
his  sweetheart  has  married  another 
and  that  her  sister,  who  has  always 
loved  him,  has  assumed  her  place  to 
save  hurting  him.  There  is  fair 
drama  in  the  climax  which  restores 
his  sight  and  gives  the  sacrificing 
heroine  the  love  that  she  has  long 
craved.  Hero  realizes  he  had  always 
loved  the  woman  who  married  him 
rather  than  tell  him  her  sister  had 
eloped  with  another. 

Direction David    Selman ; 

satisfactory. 

Author Dorothy    Howell. 

Scenario J.    Grubb   Alexander 

Photography J.    O.    Taylor : 

good. 


Marie  Prevost  in 

"Getting  Gertie's  Garter" 

P.  D.  C.  Length :  6855  ft. 

FAIR  NONSENSE  OF  A 
ROUGH  AND  TUMBLE  VARI- 
ETY. THE  AUDIENCE  AUDI- 
BLY ENJOYED  THE  EARLY 
REELS. 

Cast. . .  .Marie  Prevost  wears  some 
striking  gowns  and  appears  to  get 
considerable  fun  out  of  the  situations. 
Charles  Ray  dapper  and  quite  the 
chipper  comedian  he  always  was  but 
he  gets  more  than  his  share  of  slap- 
stick it  seems.  Others  Harry  Myers, 
Sally    Rand,    Fritzi    Ridgway. 

Story  and  Production Farce 

comedy.  Garters  have  lost  their  dar- 
ing since  the  days  of  the  play  that 
succeeded  in  shocking  the  town  with 
its  risque  situations.  The  picture 
therefore  is  a  far  tamer  affair  than 
most  folks  will  imagine  and  the  ef- 
forts of  the  good  looking  Charles  Ray 
to  retrieve  the  jeweled  garter  bear- 
ing his  likeness  result  in  a  wild 
scamper  in  which  the  most  hilarious 
moments  are  those  devoted  to  having 
Charlie  ducking  around  the  house 
minus  the  essential  lower  coverings. 
The  story  gets"  off  to  a  good  start 
but  the  business  of  getting  the  garter 
back  from  Gertie  so  his  present 
fiancee  won't  know  about  the  past 
affair  runs  into  excess  footage  and 
loosens  up  on  the  laughs. 

Direction E.   Mason   Hopper 

average. 

Author Willson   Collison 

Adaptation F.  McGrew  Willis 

Photography Harold   Rosson 

good. 


Hoot  Gibson  in 

"The  Denver  Dude" 

Universal  Length:  5292  ft 

WESTERN  WITH  SOME 
SLICK  RIDING.  HOOT  THE 
"COW  PERSON"  WHO  SUP- 
PLIES THE  CUSTOMARY 
AMOUNT  OF  ACTION  AND 
THE  NECESSARY  SHADE  OF 
ROMANCE. 

Cast. .  .  .Gibson  assumes  one  of  his 
favorite  boob  make  ups  and  sets  out 
to  win  the  girl  who  prefers  "white 
collar"  boys.  Blanche  Mehaffey  is 
the  girl,  and  pretty  too. 

Story  and  Production ....  Western. 
"The  Denver  Dude"  supplies  the  con- 
ventional western  formula  yarn  but 
Reeves  Eason,  in  his  direction,  and 
Hoot  Gibson,  as  the  dude,  have  man- 
aged nicely  enough  to  cover  up  the 
commonplace  situations  with  a  fair 
lot  of  laughs  and  a  romantic  thread 
that  is  obvious  but  made  interesting 
through  the  presence  of  pretty 
Blanche  Mehaffey.  As  usual  in  Uni- 
versal's  westerns  the  locations  are 
lovely  and  the  photography  excellent. 
There  are  many  mighty  beautiful 
shots  throughout,  especially  those 
showing  the  grazing  herd.  The  ac- 
tion is  derived  from  Hoot's  round  up 
of  the  villain  and  his  two  men,  from 
the  stage  coach  hold  up  and  from  the 
rodeo. 

Direction Reeves    Eason ; 

good. 

Author Earle   Snell 

Adaptation Carl  Krusada  and 

Wm.    Lester. 

Photography    Harry    Neumann 

very  good. 


Billy  Sullivan  in 

"The  Speed  Cop" 

Rayart-S.  R.  Length:  4972  ft. 

MEDIUM  AMOUNT  OF  AC- 
TION AND  LAUGHS.  STORY 
RATHER  SCANT  BUT  DUKE 
WORNE'S  TREATMENT 
MAKES  FOR  AN  AVERAGE  EN- 
TERTAINMENT. 

Cast.  .  .  .Billy  Sullivan  a  good  look- 
ing motorcycle  cop  who  hasn't  the 
heart  to  arrest  pretty  Rose  Blossom. 
She  is  a  beauty.  Francis  Ford  the 
gentleman  crook. 

Story  and  Production.  ...  Comedy- 
romance.  Billy  has  the  good  fortune, 
as  a  rule,  to  secure  vehicles  that  pro- 
vide him  with  a  generous  amount  of 
action  stunts  and  at  the  same  time 
carry  the  necessary  romantic  angle. 
This  time  he  plies  the  highways  in 
search  of  speeders  and  runs  into  not 
only  a  romance  but  some  amusing 
business  as  well  when  he  hands  a 
pretty  girl  a  ticket.  She  plans  a  joke 
on  the  cop  by  inviting  him  to  dinner 
at  her  home  and  secures  the  coopera- 
tion of  her  uncle,  a  judge,  in  staging 
a  dinner  after  the  order  of  a  court 
trial.  Her  intention  is  to  disgrace  the 
young  officer  but  instead  she  falls  in 
love  with  him.  The  story  moves  at  a 
good  tempo,  is  interesting  and  usual- 
ly amusing  although  the  title  writer's 
"So's  your  old  man"  complex  gets  a 
trifle   boring. 

Direction Duke   Worne : 

adequate. 

Author Grover    Jones 

Scenario Grover    Jones. 

Photography Ernest    Smith; 

satisfactory. 


"The  Show  Girl" 

Rayart-S.  R.  Length:  5201  ft. 

ORDINARY  FARE.  STORY 
AND  PRODUCTION  OF  MEDI- 
OCRE VARIETY.  POSSIBILITY 
OF  SOME  COMEDY  BUSINESS 
HELPING   IT   OVER. 

Cast.  .Mildred  Harris  the  much 
abused  chorus  girl.  Gaston  Glass 
her  "true  blue"  dancing  partner  and 
Robert  McKim  the  man  about  town 
whose  "wealth  precludes  calling  him 
by  any  other  name,"  according  to 
the  titles.  Mary  Carr,  the  mother 
Eddie  Borden  the  press  agent  com- 
edian. 

Story  and  Production. ..  .Drama. 
"The  Show  Girl"  is  just  about  aver- 
age program  entertainment  but  even 
the  general  run  of  pictures  coming 
under  this  classification  usually  have 
a  few  more  redeeming  angles  than 
this  one.  The  story  and  production 
show  no  amount  of  originality  and 
the  direction  is  without  a  touch  of 
imagination.  Charles  J.  Hunt  follows 
the  customary  formula  routine  of  the 
old  stock  situations  without  deviation 
and  consequently  without  suspense. 
The  villain  still  pursues  the  chorus 
girl  who  is  trying  to  support  her 
poor  old  mother.  Boy  friend  comes 
to  the  rescue  but  villain's  cast  off 
lady  friend  does  the  killing.  The 
animal  cracker  eating  press  agent 
supplies  some  laughs  if  that  will  help. 

Direction    Charles  J.   Hunt; 

poor. 

Author    H.    H.    Van    Loan 

Scenario    H.    H.    Van   Loan 

Photography    Ernest    Depew, 

fair. 


THE 


Sunday,  February  13,  1927 

"The  Galloping  Gobs" 

Pathe  Length:  4524  ft. 

THOROUGHLY  GOOD  LIT- 
TLE WESTERN.  THE  SAILOR 
ANGLE  WORKED  IN  WEST- 
ERN ATMOSPHERE  PROVIDES 
A  CORKING  VARIATION. 

Cast Buffalo  Bill  and  his  sailor 

buddy,  Morgan  Brown,  have  a  right 
interesting  adventure  as  the  result  of 
a  poker  game  in  which  they  win  a 
deserted  ranch.  Betty  Baker  is  the 
inevitable  girl  in  the  case.  Others 
quite  suitable. 

Story  and   Production Western. 

Director  Richard  Thorpe  is  provid- 
ing the  zest  and  snap  in  his  recent 
series  of  westerns  that  made  the  Hoot 
Gibson  pictures,  under  the  direction 
of  Edward  Sedgwick,  so  thoroughly 
enjoyable.  Just  the  same  old  west- 
ern hokum  but  clever  treatment,  good 
comedy  and  a  snappy  development. 
They  go  a  long  way  toward  making 
any 'picture  entertaining.  This  time 
the  interest  is  gathered  right  in  at 
the  start  with  the  attention  focused 
upon  a  poker  game  in  which  two 
gobs  fleece  a  westerner  and  win  a 
ranch.  Arriving  to  claim  the  bet  the 
tars  discover  a  dilapidated  old  shack 
reputed  to  be  haunted.  A  lively  ses- 
sion follows  in  which  the  boys  mix 
it  up  with  a  bandit  crew  and  supply 
action  galore. 

Direction Richard    Thorpe ; 

very  good. 

Authors Lew  Collins  and 

Sergy  Sergeyeff 

Scenario Frank  L.  Ingrahm 

Photography Ray  Ries;  good 


-<^3 


DAILY 


"The  Fighting  Failure" 

Hollywood— S.R.     Length:    5600  ft. 

FINE  APPEAL  FOR  MEN. 
PLENTY  OF  ACTION  WITH 
PRIZE  BOUTS,  IMPROMPTU 
FIST  FIGHTS,  CHASES  AND 
THE  LIKE  KEEPING  THE  TEM- 
PO ALIVE  AND  MOVING. 

Cast Cullen  Landis  first  rate  as 

Denny  O'Brien,  the  champ,  who  goes 
West  to  live  down  a  brand  of  cow- 
ardice of  which  he  is  innocent.  First 
rate  in  the  part.  Lucy  Beaumont 
the  little  old  mother.  Peggy  Mont- 
gomery the  lady  ranch  owner  and 
Ernest  Hilliard  the  double-crossing 
foreman.  Sidney  Franklin  a  Jewish 
cowboy  comedian. 

Story  and   Production Drama. 

The  several  ring  fights  and  other 
fistic  encounters  will  make  the  pic- 
ture particularly  interesting  to  men. 
At  the  Broadway  daily  change  thea- 
ter the  audience  appeared  well  pleased 
with  the  entertainment  provided  by 
the  champion,  Denny  O'Brien.  The 
plot  is  the  old  formula  variety  but 
stocked  with  plenty  of  good  action 
and  fast  moving  development,  it 
comes  through  nicely.  Director  E. 
G.  Boyle  did  very  well  with  this  one 
and  there  is  a  finishing  touch  that  is 
a  fine  variation  to  the  old  clinch.  In- 
stead of  the  clinch  you  see  hero  and 
the  girl  shaking  the  rice  from  their 
hats.     Good  touch  and  new. 

Direction E.   G.   Boyle ; 

good. 

Author. ..  .Mary  Eunice  McCarthy 

Scenario Not    credited 

Photography Unknown; 

good. 


Short  Subjects 


"Smith's  Pets,"  Sennett-Pathe 
Good  Natured  Hokum 
Type  of  production.  .  .  .2  reel  comedy 
One  of  the  most  entertaining  of 
this  series,  this  happy  two-reeler 
crowds  a  wealth  of  comic  incidents 
into  its  story,  lots  of  cute  touches 
where  the  infant  prodigy,  Mary  Ann 
Jackson  is  concerned,  and  in  general 
serves  up  a  palatable  dish,  fertile 
with  paprika  of  humor,  human  interest 
and  action.  The  episode  is  based  on 
a  comedy  of  errors  motif,  wherein 
the  Smith  family  pets  add  further 
congestion  to  an  already  overcrowded 
apartment,  much  to  the  irritation  of 
their  neighbors,  and  particularly  the 
landlord.  A  tiny  baby  pig  is  one  of 
the  hubs  around  which  a  good  deal  of 
plot  revolves,  to  good  effect.  In 
simple  terms,  this  is  a  good  two-reel 
comedy,  worthy  of  the  label. 


"The  Sky  Sentinel"— Fox  Variety 
Great  Open  Spaces 
Type  of  production  1  reel  comedy. 
Mt.  Robson,  in  the  Canadian  Rock- 
ies, is  the  locale  of  this  latest  Fox 
scenic  which  tours  the  mountains  and 
valleys  of  the  Canadian  Rockies  and 
offers  a  series  of  pictorially  perfect 
views.  Excellent  photography  and 
artistic  camera  work  enhance  the  na- 
tural beauty  of  the  scenery.  Good 
for  any  program. 


"A  Cluster  of  Kings" 
Hodge-Podge — Educational 
Pleasing  Variety 
Type  of  production.  ...  1  reel  novelty 
Opens  with  an  animated  sketch 
showing  the  kings  in  a  deck  of  cards. 
From  one  of  these  kings  animated 
shots  develop  a  photograph  of  King 
Alfonso  of  Spain,  followed  with 
unique  shots  of  that  country.  By  va- 
riety we  see  the  king  of  a  poultry 
farm  in  Pennsylvania  feeding  thou- 
sands of  pullets,  and  King  Winter 
as  a  circus  performer.  Leaves  the 
impression  that  the  "king"  motif  is  a 
little  far  fetched  in  order  to  secure 
the    necessary   shots. 


"Oh,    What    a    Kick" 

Blue    Bird — Universal 

Amusing 

Type  of  production.  .  .  .1  reel  comedy 
As  a  novel  means  of  tickling  the 
entertainment  palate,  a  mule,  evi- 
dently with  circus  training,  is  brought 
into  play  with  good  effect.  Slim 
Summerville  meets  Fanny  the  mule 
and  recognizes  her  as  an  old  army 
friend.  Then  is  unfolded  a  tale  of 
the  war  in  which  Fanny  plays  an  ac- 
tive part  in  capturing  a  battery  of 
the  enemy.  This  sequence  makes  up 
the  meat  of  the  story.  It  is  worked 
out  with  drollery  and  should  find  a 
fond  reception  at  the  hands  of  young- 
sters. 


"My  Word,  London" 
Castle  Films 
Interesting  Views 
Type   of   production. ...  1   reel   scenic 
This  reel  covers  many  of  the  his- 
toric  and  picturesque  views  of   Lon- 
don.    The   slums  of   Billingsgate  are 


shown,  contrasted  with  beautiful 
Hyde  Park.  Interesting  views  are 
shown  of  the  bank  clerks  going  to 
work  in  their  traditional  top  hats 
and  cutaway  coats.  The  Whitehall 
Life  Guards  in  their  gorgeous  uni- 
forms lend  color  to  the  scene.  Shots 
of  the  famous  Strand  during  the 
rush   hour  enlivens   the   picture. 


"Tied    Up"— Universal 

Smattering  of  Comedy 
Type  of  production. .  .  .2  reel  comedy 
This  is  not  overloaded  with  com- 
edy, but  the  working  out  of  the  story 
is  done  with  sprightliness  and  speed. 
The  personalities  of  Pee  Wee  Holmes 
and  Ben  Corbett,  much  off  the  beaten 
track  of  the  comedians  generally 
found  in  short  comedies,  help  main- 
tain interest,  and  at  times  compen- 
sate for  time-honored  gags.  Al- 
though there  is  dearth  of  originality, 
the  picture  has  enough  in  it  to  recom- 
mend it  as  average  fare. 


"Love   at    First   Sight" — "Wisecrack- 
ers"— F.B.O. 

Excellent  Comedy 
Type  of  production. . .  .2  reel  comedy 
Flashing  knuckles,  jazz  lingo  with 
a  laugh  to  every  line,  good  looking 
girls,  first  class  clowning  in  the  sec- 
ondary characters,  and  a  battle  to  a 
fare-thee-well  with  padded  gloves, 
features  this  third  issue  of  the  series 
based  on  the  droll  stories  by  H.  C. 
Witwer.  What  more  could  one  ask 
for  in  the  shape  of  fun?  Perhaps, 
the  bouts  aren't  100  per  cent  perfect, 
but  it  hardly  matters,  for  the  chief 
object   of  the   film   is   laughs. 


Felix  the  Cat  in  Zoo  Logic — Pat 

Sullivan 

Educational 

Cleverly  Comic 
Type  of  production.  ...  1  reel  cartoon 
The  creator  of  these  animateds  gets 
far  away  from  the  factory  product 
and  puts  originality  and  ingenuity  into 
the  exploits  of  Felix.  This  one  is  no 
exception.  A  clever  travesty,  poking 
sly  digs  at  some  of  our  fool  city  regu- 
lations, and  other  civilized  annoy- 
ances. Felix  is  more  than  a  cartoon. 
He  shows  up  human  damfoolishness 
— and  does   it  with  a  laugh. 


German  Film  Notes 

(.Continued  from  Page  5) 

Producers  Busy 

German  producers  will  offer  in  the  neigh- 
borhood of  300  features  this  season.  Most  of 
the  large  organizations  are  increasing  their 
old  schedule  and  several  new  units  are  to 
produce. 

*  *  * 

New   3,000   Seater  for   Berlin 

The  smaller  theaters  in  Berlin  are  fast  dis- 
appearing. In  their  places  are  springing  up 
houses  of  the  2,000  and  3,000-seat  type.  Sev- 
eral of  the  latter  size  are  now  being  built. 
And  another  is  planned,  to  seat  3,000,  details 
of   which  are  unavailable  at  present. 

*  *  * 

Guttmann   Heads   Exhibitors'   Ass'n 

At  the  annual  meeting  the  Exhibitors  'Asso- 
ciation   elected     Leopold     Guttmann    president. 

*  '     *  * 

Italian    Producer    in    Berlin 

Gennaro  Righelli,  Italian  producer,  has  been 
engaged  by  the  Greenbaum  Film  Co.  to  direct 
a    feature    in    Berlin. 

*  *  * 

German  Film  Folk  Organizing 

An  organization  embracing  all  trained  work- 
ers in  the  industry,  is  being  formed,  including 
directors,    cameramen,   technicians,   etc. 


The  Week's  Headlines 


Monday 

Publix-Saenger  ready  to  expand  in  South 
purchase  of  North  Carolina  theaters  in- 
dicates. 

Equipment  for  stereoscopic  films  is  being  in- 
stalled at  the  Roxy,  report  states  that 
theater  has  booked  third  dimension  film 
being   made   by   the   Spoor   process. 

Stanley  Co.  increases  building  and  acquisi- 
tion budget  to  $15,000,000  with  completion 
of  plans  for  a  $5,000,000  Philadelphia  the- 
ater. 

Tuesday 

Suit  brought  in  St.  Paul  by  projectionist  in- 
volving the  right  of  a  union  to  withhold 
a  union  card,  regarded  as  important  labor 
dispute   in   industry  history. 

Deal  between  United  Artists  and  the  Orpheum 
circuit  for  New  Orleans  house  may  be 
forerunner  of  other  deals  between  the  cir- 
cuits. 

Nicholas  M.  Schenck  denies  that  Loew  cir- 
cuit is  embarked  on  an  immediate  expan- 
sion   program. 

Production  of  Vitaphone  programs  planned  at 
Los  Angeles  where  $600,000  studio  will  be 
built    by    Warners. 

Wednesday 

Opposition  to  merger  of  United  Artists  and 
M-G-M  distribution  with  that  of  M-G-M 
indicated    by   Louis    B.    Mayer. 

Pooling  of  interests  of  Mayer  &  Schneider 
and  Steiner  &  Blinderman  circuits  reported 
under    way. 

Administrative  committee  of  M.P.T.O.A. 
picks  Columbus,  O.,  for  annual  convention 
to    be    held    May    17-19. 

Carl  Laemmle  establishes  Laemmle  Award 
consisting  of  12  annual  prizes  totaling 
$5,000  to  writers  for  suggestions  to  ad- 
vance   quality    and    usefulness    of    pictures. 

Thursday 

Deal  for  purchase  of  stock  in  Vitaphone 
Corp.  by  six  producer  distributors  falls 
through. 

Synchrophone  Corp.  offers  new  synchroniza- 
tion device  which  provides  music  on  discs 
for  small  houses. 

Estimated  net  profit  of  First  National  for 
1926   will   total    in   excess   $1,000,000. 

Educational  reports  $2,000,000  preferred 
stock    issue    oversubscribed. 

Friday 

Boycott  of  Famous  product  throughout  Great 
Britain  voted  by  General  Council  of  C  E. 
A. 

Famous  announces  65  pictures  for  1927- 
28  in  addition  to  roadshow  productions 
of  undetermined  number  and  short  subject 
program. 

New  talking  device  sponsored  by  the  Fed- 
eral Telegraph  Co.  of  California  will  make 
appearance   on   the    market    soon. 

Saturday 

Oregon    Admission   on    Seating    tax    sought. 

Aronson  predicts  Europe  will  gross  half  of 
America's   intake  on  all   films. 

Roxy's   creed. 

Vitaphone  will  have  300  instruments  in  oper- 
ation by  Jan.    1. 

Famous    nets    $3,640,338    for    nine   months. 


Hamilton   Free-Lancing 

James  Shelly  Hamilton,  scenarist, 
formerly  with  Famous,  has  resigned 
from  Fox  and  will  free-lance.  He 
has  been  on  the  Coast  for  several 
months,  but  will  return  to  New  York. 


On  the  Paramount  Lot 

Los  Angeles — George  Irving  has 
been  signed  to  play  the  father  of 
Charles  Rogers  in  "Wings."  Gary 
Cooper  has  started  work  on  his  first 
starring  vehicle,  "Arizona  Bound," 
with  Betty  Jewel  as  the  leading  wo- 
man and  John  Waters  directing. 


Now  in  Preparation 

"BURNING  UP  BROADWAY" 

By  Wallace  Irving 

Sterling    Pictures    Dist.    Corp. 
1650  Broadway  N.  Y.  C. 


10 


THE 


-2&*l 


DAILY 


Sunday,  February  13,  1927 


Theater  Equipment  and  Management 


By    MICHAEL    L.    SIMMONS 


Accessory  Tips 

Modernized  Mosaic 
The  search  for  unusual  theatrical 
settings  has  gone  far  and  wide  in 
recent  years  in  commercializing  all 
forms  of  art.  Various  color  combi- 
nations have  been  worked  out  in  al- 
most every  known  medium,  and  a 
great  effort  is  being  made  to  inter- 
est and  amuse  the  theater  goer.  As 
an  indication  of  how  gold  and  silver, 
tinsel,  jewels,  beads,  spangles,  etc., 
in  draperies  are  certain  of  popularity, 
it  is  a  known  fact  that  the  George 
White  Rhinestone  curtain  has  re- 
ceived a  round  of  applause  at  every 
performance. 

In  connection  with  this,  Dazian's, 
Inc^  of  New  York,  are  featuring  a 
new2  product  known  as  Flexible  Mir- 
ror Mosaic,  an  article  that  can  be 
compared  in  its  workmanship  to  the 
making  of  hand-made  lace,  since 
every  single  mirror  is  specially  cut 
and  put  into  place  by  hand.  It  is 
especially  effective  under  colored 
lights. 

At  Dazian's,  Inc.,  the  flexible  mir- 
ror mosiac  can  be  purchased  by  the 
yard,  in  a  large  assortment  of  de- 
signs, for  either  costumes  or  draper- 
ies. 


Get  Your  Printing  Free 

\  M-h/iHOD  of  getting  the 
house  organ  printed  tor 
nothing  is,  as  in  the  case  oi  a 
iour  page  loider,  to  oner  the 
duck  pane  tor  tne  advertisement 
oi  a  nrm  mat  win  deiray  tne 
cost  oi  the  printing  expense, 
mis  is  a  particularly  good  pro- 
position tor  department  stores, 
who  reanze  the  Duying  power  oi 
tne  Kind  ot  peopie  mat  spend 
money  on  amusement.  x  our 
sciun^  point  in  tnis,  is  the  same 
as  a  newspaper's — the  value  of 
circulation,  in  a  oOU-seat  nouse, 
witn  turn-over  twice  a  day  and 
proDaDiy  tour  times  on  bunday, 
you  have  a  reader  interest  ot 
»ouu,  undoubtedly  a  greater  cir- 
cmauon  man  tne  community's 
newspaper,  .here's  a  thought 
ior  you — go  out  and  see  an  en- 
terprising merchant  and  casn 
in.  Ana  remember,  if  you  have 
no  organ  to  begin  with,  and 
want  an  idea  ot  how  to  start 
one,  write  in  to  this  department 
ana  a  layout  with  complete  sug- 
gestions will  be  sent  you. 


Reflector  Arc  Lamp 

The  Hallberg  high  efficiency  arc 
lamp  is  receiving  a  good  deal  of  atten- 
tion these  days,  what  with  the  claims 
made  by  its  maker  that  it  is  the  only 
reflector  arc  lamp  producing  a  single 
focal  plane  field  of  light  at  the  aper- 
ture plate.  This  should  make  for 
perfect  illumination  and  sharp  outline 
on  the  screen.  Since  the  voltage  across 
the  carbons  and  arc  remains  constant 
for  long  or  short  trim,  it  is  unneces- 
sary for  the  projectionist  to  constant- 
ly watch  the  ampere  meter  and  re- 
adjust the  current  control  for  the 
lamp.  It  has  a  high  intensity  type 
carbon  feed.  The  device  is  27  inches 
long,  weighs  45  pounds,  fits  all  pro- 
jectors and  has  a  capacity  of  from 
10  to  35  amperes.  It  was  developed 
and  built  by  one  of  the  originators 
of  the  high  intensity  projector  arc 
lamp. 

Theater  Tickets 

The  Trimount  Press  of  Boston, 
specializing  in  printing  theater  tick- 
ets, offers  a  compact  envelope  of 
samples  which  gives  a  wide  range  in 
design,  form  and  color  of  tickets  to 
meet  all  needs.  Tickets  for  machines, 
perforated  tickets,  tickets  for  a  hand 
worked  reel,  and  reserved  tickets  are 
some  of  the  forms  featured  in  the 
samples.  The  exhibitor  who  is  cudg- 
eling his  mind  for  a  new  ticket  de- 
sign could  do  no  better  than  to  send 
for  this  sample  packet,  from  which 
he  can  select  and  incorporate  the  best 
features  of  a  number  of  designs  to 
meet  his  own  particular  need. 


The  Theater  Improves 

The  Lyceum  ot  Canton,  Ohio,  will 
be  dark  tor  about  a  week  while  a 
large  crew  of  electricians,  carpenters, 
painters  and  decorators  do  their  stuit 
in  putting  new  physical  life  into  the 
house. 


Fire  Protection 

Declaring  that  90%  of  film  fires 
start  in  the  projector,  the  Bosco  Lab- 
oratories of  Brooklyn  offer  as  a  cer- 
tain protection  against  the  spreading 
of  flames,  the  Fyrgard,  a  circuit 
breaker,  suitable  for  Simplex,  Motio- 
graph  and  Baird  projectors.  This 
device  purports  to  prevent  fires,  when 
film  breaks  above  or  below  aperture 
plate,  by  cutting  off  motor  and  light. 

The  automatic  shutter  is  said  to 
work  actually  three  seconds  faster 
than  the  shutter  on  the  machine.  A 
description  of  operating  tests  at  the 
Underwriter's  Laboratories,  follows: 

The  device  was  installed  on  a  stan- 
dard Simplex  machine  in  the  booth 
of  a  theater  in  Aurora,  111.  In  this 
series  of  tests,  a  number  of  repeated 
observations  were  made  with  film, 
resulting  in  (a),  the  film  breaking  on 
the  upper  reel;  (b)  film  was  cut  at 
aperture  plate  while  in  motion;  (c) 
film  loop  was  shortened  due  to 
stripped  holes,  The  counter  result 
was:  (a)  as  soon  as  break  was 
reached,  device  immediately  dropped 
shutter  and  stopped  motor;  (b)  de- 
vice operated  before  more  than  eight 
or  nine  inches  of  film  had  accumu- 
lated in  the  housing;  (c)  device  oper- 
ated immediately  to  cut  off  beam  of 
light   and   stop  motor. 

It  is  known  that  Joe  Hornstein  of 
the  National  Theater  Supply  Co.,  has 
equipped  practically  every  house  using 
Simplex  machines  in  the  State  of  New 
Jersey. 


Ives  and  Ruth 
pire,    Anacories, 


owners  of  the  Em- 
Wash.,  will  spend 
o,u00  before  they  get  through  re- 
....nig  the  house.  One  of  the  fea- 
tures of  the  improvements  is  the  in- 
stallation of  a  huge  Wurlitzer,  which 
will  bring  a  new  modem  type  of 
entertainment  to  patrons  of  the  thea- 
ter. The  same  firm  contemplates 
closing  of  the  Rex  at  Mt.  Vernon, 
to  install   an   organ   and   remodel. 


Engineering  Head 

Alvin  Seiler,  nationally  known  as 
a  theater  engineer  and  an  expert  on 
electrical  installations,  has  been  ap- 
pointed to  head  the  engineering  de- 
partment of  the  National  Theater 
Supply  Co.,  where  under  his  personal 
direction,  a  staff  of  engineers  and 
draughtsmen  will  operate  in  collabor- 
ation on  the  firm's  "One-Contract" 
equipment  plan  for  the  31  branch 
stores.  The  plan  will  be  known  as 
the  National  Seiler  System. 

Lack  of  coordination  between  the 
process  of  construction  and  equip- 
ment has  been  a  serious  and  expen- 
sive problem  to  the  industry  and  in 
seeking  to  eliminate  this  waste,  Na- 
tional Theater  Supply  Co.  made  a 
country-wide  search  for  a  man  of 
such  experience  and  ability  that  it 
would  be  able  to  give  architects, 
builders  and  owners  a  complete  ser- 
vice. 

In  addition  to  the  advisory  work, 
extensive,  scientific  research  and  in- 
vestigation will  be  carried  on  in  the 
engineering  department,  headed  by 
Seiler,  to  which  any  architect,  builder 
or  theater  owner  may  come  for  reli- 
able advice  and  suggestions. 


Mitchell   Managing   Aladdin 
Cocoa,    Fla.— W.    G.    Mitchell    of 
Waterville,  Me.,  has  become  manager 
of    the    Aladdin,    succeeding    Walter 
Gr6se,   who   has   resigned. 


New  York's  Museum  of  Natural 
History  has  joined  that  select  band  of 
exhibitors  who  put  their  faith  in 
Dalite  screens.  The  institution  which 
goes  in  extensively  for  motion  picture 
exhibition  in  its  researches,  has  pur- 
chased two  of  these  screens  from  Na- 
tional  Theater   Supply. 


McAuley  Lands  "Beau  Geste" 

Chicago — Declaring  it  to  have  been 
the  outcome  of  many  competitive 
demonstrations,  C.  A.  Hahn,  manager 
of  the  McAuley  Manufacturing  Co., 
makers  of  Peerless  Lamps,  states 
that  they  have  completed  shipment 
of  32  lamps  to  be  used  in  all  "Beau 
Geste"  roadshows.  This  takes  in 
traveling  companies  to  Europe,  Japan 
and  South  America.  < 

J.  E.  McAuley  personally  gave  his 
attention  to  the  details  of  the  trans- 
actions, with  Joe  Hornstein,  manager 
of  the  Eastern  Division  of  the  Na- 
tional Theater  Supply  Co.,  handling 
matters  from  the  New  York  end.  Ben 
Turner,  projectionist  for  Paramount 
and  Publix  is  in  charge  of  projection 
equipment  details. 


Teevan  Managing  for   Spitz 
Wollaston,    Mass. — Abe    Spitz    has 
appointed  James  Teevan  as  manager 
of  the  Wollaston. 


York  Harbor  House   Burns 

York  Harbor,  Me. — Fire  destroyed 
the  Lancaster  at  a  loss  of  $50,000. 
The  house  will  be  rebuilt. 


QUALITY   PRINTS 
Titles  and  Negative  Developing 

Release  Printing 
U.   S.   Film   Laboratories,   Inc. 

Hudson  Heights,  N.  J. 

Palisades    3678 


»■•■'•'      •  '■•■■•'     •'  '»">'  ■«M«ll 


1,000    "GIFT   TOYS"    ONLY    $6.50 


The  Morris  Avenue  Theater,  which 
opened  the  past  week,  has  also  pur- 
chased practically  all  of  its  equipment 
from  the   National  Theater  supply. 


The  Star,  Tampa,  Fla.,  which  has 
,jeen  closed  a  number  of  weeks,  has 
reopened,  sporting  additional  space 
of  40  by  36  feet  and  775  new  seats. 
An  organ,  a  new  floor,  a  ladies'  dress- 
ing rooni,  a  rest  room  and  a  new 
foyer  are  some  of  the  additional  fea- 
tures which  offer  patrons  wider  scope 
for  comfort  and  facility  for  enjoying 
the  shows. 


If  You  Are  in  the 


Market  for  Any  Kind  of 

MOTION  PICTURE 
APPARATUS 

CONSULT    USAND    SAVE 
MONEY 
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Motion  Picture  Department 


A  wide  variety  of  1,000  assorted  Penny  Toys 
and  Novelties  as  an  inexpensive  "FREE 
GIFT"  to  your  KIDDIE  PATRONS  will 
make  them  big  boosters  for  you.  Try  this 
assortment   and   see.      Price   $6.50. 

Our  Catalog  containing  a  1,000  and  1  kinds 
of  Toys  and  Novelties  for  celebrations  of  any 
sort  and  including  our  complete  line  of  "FIRE- 
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asking. 

BRAZEL    NOVELTY    MFG.    CO. 
37    EUa    Street  Cincinnati,    O. 


Sunday,  February  13,  1927 


—. -z^n 


DAILY 


11 


Developments  in  Presentations 


By  CHARLES  F.  HYNES 


Present-O-Grams 

Briefly  told  ideas  for  presentations 
from  all  parts  of  the  country.  We 
invite  you  to  send  yours. 

"Night  of  Love" 

Staged  a  mammoth  prologue.  The 
presentation  in  full  setting  50  people, 
among  them  the  Peerless  Choir  of  35 
voices,  Chief  Caupolican,  the  Metro- 
politan baritone;  De  Lima  and  Za- 
nou,  dancers;  the  Serova  Girls, 
Sascha  Kindler,  violinist,  and  others. 
The  setting  represented  a  gypsy 
camp  with  three  set-trees  in  the  cen- 
ter. The  set  was  backed  up  by  a 
neutral  backdrop  lighted  by  open  box 
lamps  of  blue.  The  trees  were  high- 
lighted by  orange  spots.  The  presen- 
tation opened  with  a  number  by  the 
choir,  which  was  followed  by  a  Tam- 
bourine Dance  by  the  girls.  Thalia 
Zanou  then  did  a  solo  gypsy  dance, 
after  which  the  choir  again  did  a  se- 
lection. Sascha  Kindler,  violinist, 
made  his  appearance  with  a  violin, 
playing  "Play  Gypsies,  Play,"  from 
"The  Countess  Maritza."  De  Lima 
and  Zanou  then  did  a  gypsy  dance 
and  the  act  closed  with  Chief  Caupoli- 
can singing  Victor  Herbert's  "Love 
Song."— Edward  L.  Hyman,  Mark 
Strand,   Brooklyn,   N.   Y. 


"Sparrows" 

A  special  presentation  act  called 
"A  Garden  of  Roses"  was  designed. 
This  set  was  literally  a  bower  of 
roses  and  was  a  suitable  background 
for  Phil  Spitalny  and  His  Boys  who 
presented  an  arrangement  of  popular 
sentimental  airs.  Tony  Francesco 
and  Corinne  Arbuckle  offered  vocal 
and  dancing  novelties  in  the  act. 
"Rags"  was  the  musical  theme  to  the 
feature,  and  "Blue  Skies"  the  exit 
number.  —  George  Langan,  Allen, 
Cleveland. 

"We're  in  the  Navy  Now" 
Fine  atmosphere  prologue  was  care- 
fully worked  out  to  catch  the  spirit 
of  the  picture.  A  cloud  effect  lighted 
by  dim  blue  and  green  lights  was 
used  for  back  drop.  In  front  was 
the  raised  deck  of  a  destroyer,  her 
number  painted  on  the  side,  life  pre- 
servers and  all  atmospheric  acces- 
sories correctly  in  place.     Seated  on 


ARTHUR  SPIZZI 

AGENCY  INC. 

Booking 

The  Better  Picture 

Theatres 

Attractions  and  Presentations 

1560  Broadway  New  York 

Bryant  0967-8 


the  deck,  only  half  visible  in  the  dim 
lights,  was  a  navy  band.  They  began 
playing  before  the  curtain  was 
raised.  In  the  distance  was  outline 
of  the  city,  the  jagged  lines  of  tall 
buildings  lighted  up  from  the  back, 
the  light  pouring  through  window 
openings.  Following  the  opening  se- 
lection, whistles  sounded,  one  of  the 
sailors  sounded  a  long  bugle  call 
and  the  boat  "sailed,"  with  the  band 
playing.  This  illusion  was  made  very 
real  by  using  the  cloud  effect  in  mo- 
tion on  the  screen,  and  slowly  slid- 
ing the  '"city"  background  from  left 
to  right,  until  the  Statue  of  Liberty 
passed  in  majestic  splendor.  Ameri- 
can flags,  blowing  smartly  in  a 
breeze  created  by  -  an  invisible  elec- 
tric fan,  aided.  The  band  played 
three  selections.  Ushers  were  dress- 
ed in  smart  white  sailor  suits. — 
George   Greenlund,   Rialto,   Tacoma. 


How  B'way  Does  It 

Capitol 

A  special  ballet  arranged  by  Chester  Hale 
is  called  "Milady's  Boudoir."  The  principal 
role  is  danced  by  Joyce  Coles,  assisted  by  the 
Capitol  Ballet  Corps  and  the  Chester  Hale 
Girls.  There  are  five  episodes:  (a)  "Milady's 
Maids"  are  dressed  in  maids'  costumes  with 
little  white  aprons  and  caps.  They  dance  be- 
fore Joyce  Coles  who  is  seated  on  an  im- 
mense round  divan  of  silver  cloth  in  center 
of  the  boudoir  setting.  (b)  "Milady's  Pil- 
lows" is  clever  with  the  girls  dressed  in  red 
and  green  costumes  giving  the  fluffy  effect 
of  pillows.  Their  dance  carries  out  the  idea 
through  clever  pantomime  and  gestures.  (c) 
"Milady's  Flirtation"  is  danced  by  Miss  Coles, 
in  a  gorgeous  white  ballet  costume.  She  car- 
ries out  the  spirit  of  flirtation  in  a  very  at- 
tractive number.  (d)  "Milady's  Powder 
Puffs"  presents  the  girls  dressed  in  blue,  the 
skirts  trimmed  with  fluffy  white  material,  the 
costume  giving  a  striking  reproduction  of  a 
powder  puff.  (e)  The  finale  engages  Miss 
Coles  and  the  entire  ensemble.  The  ballet 
is  dainty  and  artistic  in  keeping  with  the 
boudoir  atmosphere.  The  setting  is  simple 
but  effective,  with  figured  drapes  in  a  dull 
red  tone  for  the  background.  Three  immense 
windows,  tall  and  narrow,  are  set  off  by  win- 
dow   seats   with    gorgeous    cushions. 


Paramount 

John  Murray  Anderson  presents  "Venetian 
Glass,"  a  divertissement  suggested  by  the 
Venetian  glassware  of  the  17th  century.  This 
is  one  of  the  most  elaborate  numbers  pre- 
sented for  some  time  on  Broadway.  Before 
the  curtain  Fernando  Guarnari  and  Giovanni 
Mazzetti  in  colorful  costumes  of  the  period 
sing  "Venetian  Glass,"  followed  by  a  violin 
ensemble  of  four  girls  in  hoop  skirts.  Cur- 
tain rises  on  the  Venetian  Glass  Mirror,  which 
forms  the  background  for  the  'presentation 
throughout.  This  mirror  stretches  in  narrow 
panels  clear  across  the  stage,  composed  of  a 
transparent  fabric  of  many  colors  lighted  from 
back  stage.  The  dance  "Pizzicato"  is  done 
by  four  girls  in  period  costumes.  Then  the 
center  panel  of  the  Mirror  is  raised,  dis- 
closing the  Venetian  Glass  Candelabra,  with 
Margaret  Severn  posed  beside  it.  She  en- 
ters on  stage  and  does  a  "Valse"  number. 
Then  Melva  Moore  enters  in  a  resplendent 
silver  costume  with  an  enormous  train.  She 
sings    "Theme    and    Variations."      Again    the 


Standard 

VAUDEVILLE 

for  Motion  Picture  Presentation 

The  FALLY  MARKUS 

VAUDEVILLE  AGENCY 

Lackawanna  7876 
1579  BROADWAY,  NEW  YORK  CITY 


Present-O-Grams 

Presentations  offer  a  wide  field 
for  original  and  novel  ideas. 
You  can  help  brother  exhibitors 
who  are  aiding  you  by  contrib- 
uting to  this  department. 


center  panel  of  Mirror  rises  disclosing  the 
Venetian  Glass  Goblet.  Fay  Adler  and  Ted 
Bradfors  are  featured  in  this  dance  duo. 
The  entrance  effect  is  spectacular,  as  the 
girl  mounts  on  top  of  the  goblet  and  makes 
a  flying  leap  into  the  arms  of  her  partner. 
Their  number  consists  of  spectacular  dance 
features.  The  finale  shows  the  entire  Vene- 
tian Mirror  rising,  revealing  a  vari-colored 
drop.  The  Venetian  Glass  Gondola  slowly 
appears,  a  splendid  creation  in  dull  green, 
bearing  the  gondoliers  singing  "Venetian  Love 
Song."      The   entire   ensemble    participates. 


Strand 

Atmospheric  presentation  for  the  feature, 
"McFadden's  Flats,"  called  by  the  same  title. 
The  setting  shows  a  background  of  building 
under  construction  in  New  York  during  the 
early  nineties,  representing  McFadden's  flats, 
with  a  McFadden  Construction  Co.  sign  in 
the  center.  On  the  scaffolding  the  Strand 
male  quartet  are  busy  laying  bricks.  On  the 
left  is  an  animated  barber  pole;  on  the  right 
an  old  fashioned  gas  lamppost.  Boys  and 
girls  are  grouped  around  in  tpical  East 
Side  costumes  of  the  period.  The  Ballet 
corps  opens  with  a  dance  number,  followed 
by  the  quartet  on  the  scaffold  above  singing 
"Work,  Work,  Work."  Betty  Hale  engages 
in  an  eccentric  dance,  and  Johnny  Dale  pre- 
sents a  number  introducing  novelty  steps. 
The  Mound  City  Blues  Blowers  perform  with 
mouth  organs,  banjo  and  mandolin.  A  special 
song,  "Down  in  the  Old  Neighborhood,"  is 
sung  by  Pauline  Miller  and  quartet.  This 
is  an  effective  finale,  with  lights  dimmed,  and 
the  entire  ensemble  grouped  about.  The  song 
is  used  as  the  theme  of  the   feature. 


Denver 

America 

Just  before  the  presentation  for  "The  Gen- 
eral," the  velvet  curtains  closed  and  the  lights 
went  on.  There  was  a  pause  of  about  two 
minutes  and  then  the  leader  of  the  orchestra 
poked  his  head  out,  and  in  a  very  apologetic 
voice  begged  the  audience  to  overlook  the  de- 
lay, explaining  that  "that  lop-eared  drummer" 
of  his  hadn't  shown  up,  but  was  expected 
any  minute  and  as  soon  as  he  arrived  the 
entertainment  would  begin.  Almost  immediate- 
ly there  was  a  terrific  drumming  in  the  en- 
trance, and  the  drummer,  dressed  in  Con- 
federate Gray  and  sporting  a  long  beard, 
came  rat-a-tat  tat  up  the  aisle.  The  curtains 
parted  to  disclose  a  woodland  set  with  a  log 
cabin  in  one  corner,  and  the  entire  orchestra, 
dressed  in  Civil  War  uniforms  seated  on  the 
stage.  The  lights  were  dimmed  for  an  even- 
ing effect,  gradually  growing  brighter  until 
the  stage  was  fully  lighted.  Reynolds,  the 
leader    and    pianist,    was    dressed    in    the    full 


regimentals  of  a  Civil  War  general.  Their 
program  began  with  a  selection  entitled  "The 
Evolution  of  Dixie"  which  ended  in  a  diffi- 
cut  jazz  arrangement  of  the  old  tune.  Then 
a  girl,  dressed  in  ante-bellum  costume,  sang 
a  very  modern  song  about  her  "old  Kentucky 
home,"  and  the  program  ended,  after  a  few 
more  selections  of  a  similar  character  with  a 
smashing  arrangement  of  Sousa's  "Stars  and 
Stripes  Forever."  It  was  comparatively  in- 
expensive. 


Duluth 

Garrick 

Elaborate  atmosphere  prologue  for  "Tin 
Hats"  consisted  of  12  people  in  three  scenes, 
each  specially  staged,  running  15  minutes. 
The  first  scene,  set  behind  a  full  drop  of 
scrim,  showed  the  soldiers  in  a  realistic  dug- 
out playing  cards.  On  the  upper  right  hand 
corner  of  the  scrim  there  was  a  circular 
screen  upon  which  was  thrown  an  Armistice 
day  news  reel  special,  showing  the  boys  leav- 
ing New  York  harbor  on  the  transports, 
their  landing  in  France  and  actual  fighting. 
The  orchestra  played  "Goodbye  Broadway 
Hello  France,"  and  as  the  fighting  was  shown 
the  music  changed  to  battle  songs.  The 
scrim  here  was  flown  and  showed  effectively 
the  three  "tin  hatted"  boys  in  the  dug-out 
while  a  complete  battle  effect  was  producea 
by  chemical  smoke  explosions.  At  the  destruc- 
tion of  the  dug-out  the  draw  curtains  closed 
and  immediately  opened,  disclosing  a  cafe  scene 
in  Germany  "the  Burg  Garton  Cafe."  The 
boys  entered  singing  off  stage  "It's  a  Long, 
Long  Trail"  while  German  fraulein  dances, 
and  the  ensemble  chorus  were  used  for  the 
finale 


William  Morris  William  Morris,  Jr. 

William  Morris  Agency 

1560  B'way  Bry.  1637-8-9 

Accredited  World's  Foremost  Agency 


AMALGAMATED 
VAUDEVILLE  AGENCY 

Attractions  for 
Picture  Theatres 

Standard    Vaudeville     Acts 

1600  Broadway,  New  York  City 
Phone  Penn.    3580 


The  New  Sensational  Gang  Song 
"Down  in  The  Old  Neighborhood" 


Featured  With 


McFADDEN'S  FLATS 


A  First  National  Picture 


Jack    Jones 

Pro/.   Mir. 


FORREST   S.    CHILTON 

Music  Publisher 


1595  Broadway 
N.  Y.  C. 


12 


THE 


-22H 


DAILY 


wmmmmmrmmmmmmmam 
Sunday,  February  13,  1927 


Europe  Seen  Grossing 
Half  of  U.  S.  Figure 

(Continued  from  Page   3) 
ter    returned    to    New    York    on    the 
same  boat   a   few  days   ago. 

Aronson  predicted  just  prior  to  his 
departure  that  in  three  years  Ger- 
many will  outstrip  the  United  King- 
dom in  grosses.  "One  thousand  the- 
aters are  needed  in  Germany,"  he  de- 
clared. "All  of  Central  Europe  is 
improving  as  a  matter  of  fact.  The 
foreign  business  of  Fanamet  which, 
as  you  know,  embraces  Famous, 
M-G-M  and  First  National  is  improv- 
ing steadily. 

"We  are  trading  in  16  languages.  The 
Fanamet  organization  which  is  centralized  in 
Berlin  is  growing  steadily.  No  longer  are 
hit  and  miss  efforts  prevailing.  The  Amer- 
ican distributing  machinery  has  been  the  model 
from  which  we  are  building  up  our  own 
organization.  All  of  the  adjuncts  found  prac- 
tical in  the  conduct  of  the  home  industry 
have  found  their  place  in  Europe.  We  have 
our  sales  managers,  our  district  managers  and 
the   like.  .  . 

"Under  the  plan  which  functions  in  all 
Central  and  Southeastern  European  countries 
aside  from  Germany,  our  branch  managers 
sell  only  Fanamet.  They  are  not  permitted 
to  suggest  to  the  exhibitor  that  he  select 
Paramount  pictures  as  against  First  National 
or  those  from  M-G-M.  The  sales  managers 
merely  present  their  total  wares  with  the 
exhibitor  making  selections.  Each  company 
here  in  New  York  refunded  the  rentals  col- 
lected for  its  pictures.  We  believe  that  in 
the  final  reckoning  each  of  the  participating 
units   will    reap   its   proper   reward. 

"Despite  talk  of  'kontingents'  and  restric- 
tive measures,  I  do  not  believe  that  the 
supremacy  of  American  pictures  can  be  sup- 
planted. This  industry  is  supplying  for- 
eign people  with  the  entertainment  they  de- 
sire. Foreign  Governments  and  film  interests 
lose  sight  of  this  fact.  In  addition,  produc- 
ing factors  abroad  cannot  compete  with  Amer- 
ican product.  I  say  this  because  by  allocat- 
ing to  each  country  part  of  the  negative  costs. 
America  and  foreign  nations,  too — will  find 
that  this  country  can  produce  even  the  most 
expensive  of  spectacles  far  more  cheaply  than 
any  other  country.  This  is  possible  so  long 
as  our  industry  enjoys  an  international  dis- 
tribution. Producers  in  other  lands  find  their 
markets    very    much   limited." 

Lehr  is  back  from  a  seven  weeks' 
tour  through  England,  France,  Ger- 
many and  other  European  countries 
on  behalf  of  Goldwyn  productions. 
It  was  his  first  visit  in  many  years. 
Lehr  declared  Friday  he  was  amazed 
at  the  growth  of  the  industry  abroad. 
Two  important  observations  were 
brought  back  by  him.  One  was  the 
prediction  that  Europe  will  represent 
50  per  cent  of  the  domestic  gross  in 
a  few  years.  The  second  was  the 
fact  that  American  producers  must 
pay  more  attention  to  their  foreign 
negatives  so  that  their  markets  abroad 
get  the  attention  they  deserve.  He 
also  feels  that  more  constructive  and 
helpful  work  can  be  done  in  the  dis- 
semination of  publicity  matter  to  help 
exhibitors.  Lehr  returns  to  Holly- 
wood at  once. 

While  he  was  in  London,  "One 
Night  of  Love"  opened  at  the  New 
Gallery  for  an  extended  run. 


Ruth    Collier    Leaves 
Ruth    Collier,-    coast    players'    rep- 
resentative,  is   en   route   to   Los   An- 
geles   aboard    the     Finland,    via    the 
Canal. 


Porter   Plans   Theater 

Holdredge,  Neb. — A  theater  will 
be  erected  by  C.  C.  Porter  opposite 
the  postoffice.  Construction  begins 
about   Feb.   1. 


DAILY  TIPS  WHICH  MEAN  DOLLARS  FOR  SHOWMEN 


"Faust" 
(M-G-M) 

In  addition  to  an  unusual  adver- 
tising campaign,  in  both  English  and 
German  papers,  placed  200  window 
cards,  mainly  in  the  German  section. 
Four  hundred  half  sheet  cards  were 
displayed  in  trains  of  the  elevated 
railway.  A  special  lobby  display  was 
built.  Painted  signs,  cut-outs  and 
easel  displays  of  newspaper  notices 
were  made.  Two  reviews  of  the 
Tribune  critic  were  reproduced  to  the 
size  of  a  three  sheet  and  one  placed 
in  each  entrance — Randolph,  Chicago. 


"The   General" 
(United  Artists) 

Used  an  identification  stunt  in 
newspaper  which  published  daily  a 
picture  of  Buster  Keaton  in  one  of 
his  former  roles  with  readers  asked 
to  identify  the  photoplay  in  whicb 
he  appeared.  This  culminated  in  a 
photo  of  him  as  "The  General."  A 
short  essay  telling  "Why  is  Buster 
Keaton  popular?"  was  requested  of 
each   reader. — Orpheum,   Chicago. 


"McFadden's  Flats" 
(First  Nafl) 

Tied-up  with  a  distributor  of  build- 
ing bricks.  A  big  Mack  truck,  loaded 
with  brick  and  carrying  signs  to  the 
effect  that  "McFadden's  Flats,"  were 
built  of  Hudson  River  brick,  was 
driven  up  and  down  Broadway  every 
day  during  first  week.  An  advance 
tie-up  with  the  manufacturers  of 
Life-Savers.  Samples  with  a  special 
band  advertising  the  picture  were 
given  out  at  every  performance  fo; 
a  week  in  advance.  An  amplifier,  con- 
nected with  Callophones  at  both  sides 
of  the  outer  lobby,  was  installed 
whereby  the  laughs  of  the  audience 
were  carried  to  those  passing  in  front. 
Extra  lobby  frames  with  layout  of 
stills  with  a  specially  painted  display 
containing-  Managing  Director  Plunk- 
ett's  personal  endorsement  were  used 
together  with  neat  display  frames  an- 
nouncing the  special  morning  show- 
ings at  10.30.  A  good  number  of 
24  sheets  were  posted  with  three  sheet 
stands  used  in  the  subways. — Mark 
Strand,   New  York  City. 


"The  Music  Master" 
(Fox) 

Put  on  a  contest  sponsored  by  the 
newspaper,  which  included  a  tie-up 
with  a  piano  company.  The  most 
popular  girl  in  Paterson  and  sur- 
rounding suburbs  was  chosen  by 
vote,  the  ballot  box  being  in  the 
lobby.  The  prize,  exhibited  in  the 
lobby,  was  a  piano.  A  duplicate 
piano  was  displayed  by  the  piano 
company  with  enlargements  of  pho- 
tographs. The  ballots  were  printed 
in  the  newspaper,  which  carried  a 
daily  story  and  table  showing  stand- 
ing of  contestants. — United  States, 
Paterson,    N.   J. 


"The    Night    of   Love" 
(United  Artists) 
Tied    up    with    newspaper    whose 
photographer   toured   the   city   taking 
pictures  of  groups  of  people.     Their 
faces,  when  published  were  wreathed 
by    a    heart    shaped    enclosure.      The 
lucky    party    could    take    the    picture 
to  the  manager  for  which  he  or  she 
received  a  pass. — Alhambra,  Milwau 
kee. 


"The    Quarterback" 
(Paramount) 

Had  the  theater  crowded  with  boys 
and  girls  at  Saturday  afternoon  per- 
formance through  a  special  stunt. 
Numbered  tickets  were  distributed 
among  juvenile  patrons,  different  sets 
being  used  for  boys  and  the  girls.  A 
draw  was  held  for  a  football  auto- 
graphed by  Richard  Dix  among  the 
boys  and  there  were  two  fine  dolls 
for  the  girls.  The  manager  received 
a  personal  letter  from  Richard  Dix, 
as  well  as  a  telegram,  with  greetings 
to  the  children. — R.  J.  Harrison, 
Capitol,    St.    Catharines,    Ont. 


"The  Red  Mill" 
(M-G-M) 

A  street  ballyhoo  was  used,  three 
days  in  advance,  showing  Dutch  Girl 
carrying  two  pails  on  her  shoulders, 
which  were  filled  with  heralds.  A 
small  sheet  "Victor  Herbert"  music 
window  was  arranged,  featuring  "The 
Red  Mill"  score  and  featuring  "The 
Red  Mill"  numbers  with  the  orches- 
tra.— Harry  Koch,  Ohio,  Indianapolis. 


"A   Regular   Scout" 
(F.B.O.) 

On  the  opening  day  the  Boy  Scouts 
in  uniform,  paraded  the  streets.  Sev- 
eral banners  were  carried  and  these 
were  worded,  "We're  on  our  way  to 
the  Modjeska  to  see  Fred  Thomson 
in  'A  Regular  Scout.'  "  In  the  lobby 
was  placed  a  large  beaver  board  dis- 
play of  Thomson  on  his  white  horse 
which  was  jumping  from  one  moun- 
tain cliff  to  another.  This  was  made 
from  the  three-sheet  and  cut-out  of 
the  horse  was  suspended  by  wires, 
giving  the  effect  of  the  horse  jump- 
ing across  the  ravine. — F.  G.  Miller, 
Modjeska,   Augusta,    Ga. 


And  That's  That 


-    "     By  PHIL  M.  DALY      

THE  Cheese  Club  Luncheon  to 
Roxy  was  immense.  Harry 
Hershfield,  the  inimitable  said  this 
in   passing: 

Lou  Lusty  of  Roxy's  staff  asked 
whether  the  luncheon  would  be  a 
success.  "How  can  it  miss?",  re- 
joined Harry.  "If  only  half  of  the 
spies  show  up,  it  will  be  a  wow." 


Hershfield  declared  this  business 
of  calling  Sam  Rothafel  "Roxy"  was 
great  for  economic  reasons  because 
if  Roxy  had  to  spell  his  name  out 
on  the  new  theater's  sign,  all  the 
profits  would  go  for  the  juice.  "Now  " 
remarked  Hershfield,  "you'll  prob- 
ably see  the  Riesy  for  Riesenfeld  and. 
the  Plunky  for  Joe  Plunkett  pretty 
soon." 


When  Roxy  first  spoke  to  Plunkett 
about  the  theater,  Joe  sugested  6th 
Ave.,  was  a  better  street  than  7th. 
Plunkett  operates  the  Strand  which 
is  not  so  far  from  the  Roxy.  "Then 
Roxy  took  me  through  the  theater," 
said  Plunkett."  "A  beam  fell.  After 
it  had  landed,  Roxy  yelled  out 
'Watch  out'." 


Sunday  Shows  Illegal 
Red  Bank,  N.  J. — This  town  is 
without  pictures  as  a  result  of  the 
council's  action  in  declaring  Sunday 
shows  illegal.  M.  H.  Jacks,  who  has 
conducted  a  campaign  for  a  liberal 
Sabbath,  closed  the  Carlton  when  the 
council  passed  the  new  ordinance. 
Jacks  had  been  fined  several  times 
for   Sunday  operation   of  his   theater. 


CAMERAMEN 

List  your  name  in  new  leaflet  of 
reputable  cameramen  and  indus- 
trial film  makers  to  whom 
prospects  may  be  referred.  No 
cost  of  any  kind,  simply  send  in 
the  data. 


Bureau  of  Commercial  Economics 

11 08-1 6th  St   N.W.  W«shington,  D.C 


Schools,  Churches  and  Clubs 

using  Motion  Pictures  Should  Subscribe  for 

THE  EDUCATIONAL  SCREEN 

and  keep  up-to-date  with  the 
new  films  and  new  equipment 

"1001    FILMS"     (Fourth  Edition) 

Complete  reference  booklet,  listing  nearly  3,000  educational  films  given 
at  reduced  rate  with  each  subscription 

$1.50  per  year  -  5  South  Wabash  Ave.,  Chicago,  III. 


Screen  Quality  Counts 

Prints  on  Eastman  Positive  from  negatives 
on  Eastman  Panchromatic  make  the  most 
of  your  projection  equipment — give  max- 
imum photographic  quality  on  the  screen. 

For  only  Eastman  Positive  carries  through 
to  the  screen  with  fidelity  all  the  tones  of 
the  negative,  and  Eastman  *Tan"  alone 
renders  colors  in  their  true  black  and  white 
relationship. 

That's  fact — proved  by  Kodak  Research 
Laboratory  experts.  And  it's  fact  that 
counts  at  the  box  office — people  appreciate 
screen  quality. 


EASTMAN  KODAK  COMPANY 

ROCHESTER,  N.  Y. 


Jf"r' 

MacKSennett 

Presents 


edies 


TWO  REELS 

TJ?  ALL   THE   LAUGHS 

X  /    that  have  been  laughed  at 

Turpin    were    laughed   at 

once,   the  noise  would  shake 

down  the  skyscrapers. 

If  all  the  dollars  that  Turpin  has 
brought  to  the  box  office  were 
laid  edge  to  edge,  they  would  go 
around  the  world,  with  some  left 
over. 

Turpin  means  laughs  and  better 
business. 

Current  releases;  "A  Hollywood 
Hero"  and  "The  Jolly  Jilter." 


Pafhacomedy 

TRADE         T  dm\        MARK 


^NEWSPAPER 
o/'FILMDOM 


ALL  THE  NEWS 
ALLTHE  TIME 


VOL.  XXXIX     No.  38 


Monday,   February   14,  1927 


Price  5  Cents 


'Beloved  Rogue ' 

IN  "The  Beloved  Rogue,"  the 
newest  Barrymore  release, 
United  Artists  has  a  master- 
ful production  that  should  take 
its  place  with  the  foremost  of 
the  year.  We  have  always  liked 
the  work  of  John  Barrymore. 
He  has  given  picture  lovers  a 
series  of  screen  characterizations 
that  should  far  outlive  this  day 
and  generation.  He  is  an  artist 
to  his  finger  tips.  In  "The  Be- 
loved Rogue"  there  are  mo- 
ments when  he  is  superb.  His 
Francois  Villon  is  a  masterpiece. 

Romance 

The  story  takes  place  during 
the  colorful  reign  of  Louis  XI  of 
France.  The  love,  the  hate,  the 
intrigue,  the  superstitions  and 
the  romance  of  these  turbulent 
times  form  a  perfectly  tailored 
background  for  the  varied  ex- 
ploits of  that  lovable  rogue,  Vil- 
lon. The  production  is  an  elab- 
orate one.  No  expense  seems  to 
have  been  spared.  The  action  is 
fast  moving.  The  sets  are  big 
and  the  titles  are  splendid. 

Introducing  Mr.  Veidt 

The  picture  serves  as  an  introduc- 
tion to  our  picture  audiences  of  Con- 
rad Veidt  who  has  an  established 
screen  reputation  on  the  continent. 
His  characterization  of  Louis  XI, 
the  crafty  and  superstitious  monarch 
is  a  fine  piece  of  work.  Marceline 
Day,  is  beautiful  as  Charlotte.  In 
some  of  her  shots  she  is  splendid. 
In  others  she  does  not  seem  to  meet 
fully  her  opportunities.  Mack  Swain 
and  Slim  Summerville  are  fine  as  foils 
for  the  lighter,  finished  comedy  of 
Barrymore. 

From  the  box  office  standpoint  this 
,one  is  already  in.  The  following  of 
Barrymore  is  large  and  growing  every 
day.  To  Barrymore  devotees  it  can- 
not help  but  please.  His  wave  of 
popularity  is  still  in  the  ascendency. 
It  is  not  improbable  that  the  next 
year  may  see  him  stamped  as  Ameri- 
ca's foremost  screen  personage. 

ALICOATE 


EASTMAN  KODAK  PIANS 
EUROPEAN  EXPANSION 


Berlin    Office    Presages 

Keen  Competition  for 

German  Firms 

London — Eastman  Kodak  is  ex- 
panding its  activities  in  Europe.  An 
office  is  to  be  opened  in  Berlin  to 
handle  the  German  and  French  mar- 
kets, heretofore  controlled  by  the 
London  office.  This  presages  more 
active  competition  against  the  Zeiss- 
Agfa  group,  backed  by  the  I.  G. 
Chemical   trust. 

The  company's  British  plant  at 
Harrow  was  enlarged  during  1926, 
and  in  spite  of  the  strike  sales  ap- 
proximated the  1925  level. 


Capital  Increased 

Providing  for  general  expansion  in 
their  advertising  service,  the  Auto- 
matic Movie  Display  Corp.,  130  VV. 
46th  St.  has  increased  its  capitaliza- 
tion from  $10,000,000  to  $30,000,000 
consisting  of  300,000  shares  without 
nominal  or  par  value. 

John  R.  Freuler,  president,  states 
that  service  distribution  stations  are 
now  being  opened  in  all  principal 
{Continued    on    Page    4) 


Johnson  to  Australia 

London — E.  Bruce  Johnson  plans 
a  trip  to  Australia  in  the  fall.  He 
will  return  to  New  York  and  then 
attend  the  First  National  sales  con- 
vention at  Los  Angeles  in  April  or 
May.  After  that,  he  again  will  re- 
turn to  the  home  office  prior  to  leav- 
ing for  Australia. 


Fox  Theater  Broadcasting 

Arrangements  have  been  made  by 
Fox's  Jamaica  to  broadcast  through 
station  WBBS  on  Monday  and 
Thursdays  at  2.30  and  5  p.  m.  The 
publicity  will  cover  descriptions  of 
pictures,  news  and  the  answering  of 
questions  from  picture  fans. 


Swanson   Signs   Barletier 

Andre  Barletier  has  been  engaged 
to  photograph  the  second  Gloria 
Swanson  production  for  United 
Artists.     Production  in  the   East. 


Wood  Leaves  "Screenland" 

It  is  understood  that  J.  Thomas 
Wood,  president  and  general  manager 
of  "Screenland,"  has  disposed  of  his 
holdings  in  that  publication  and  will 
organize  a  company  to  publish  a  new 
fan  magazine. 


Schenck  Denies  Merger 

Los  Angeles — Merger  of  dis- 
tribution of  M-G-M  and  United 
Artists  is  not  contemplated  at 
the  present  time,  Joseph  M. 
Schenck  states  to  THE  FILM 
DAILY.  The  chairman  of 
United  Artists'  board  of  direc- 
tors declared  he  has  not  dis- 
cussed the  reported  merger 
"with  M-G-M  or  anyone." 


UFA  DICKERING  EOR 
REFINANCING  DEAL 

Favorable   Progress  MacU 

in    Moves    to    Provide 

New  Funds 

Berlin — With  directors  of  Ufa  busy 
negotiating  with  various  financial 
firms,  the  stockholders  meeting  has 
been  forestalled.  No  date  for  the 
meeting  has  been  set. 

The  company  is  dickering  with  the 
Berlin  publishing  firm,  Ullstein,  Far- 
binindustrie  and  others.  Report  that 
Ufa  would  be  willing  to  mortgage 
its  theaters  for  a  loan  from  America 
finds  no  credence  here,  since  it  ha< 
become  known  that  negotiations  with 
German  capitalists  are  proceeding  fa- 
vorablv. 


Review  of  Reviews 

By  LILIAN  W.  BRENNAN 
The  Capitol  and  the  Strand  en- 
tered into  competition  with  "The 
General"  and  "McFadden's  Flats," 
respectively,  —  both  comedies  and 
boasting  of  star  comedians  with  Bus- 
ter Keaton  undoubtedly  the  best  name 
at  the  box  office.  But  Charlie  Mur- 
ray and  Chester  Conklin  took  the 
laurels   pretty   well   away   from    Bus- 

(Continucd    on    Page    4) 


Ruben  and  Burke  Here 

E.  G.  (Eddie)  Ruben,  head  of  the 
booking  department  of  Northwesi 
Theaters  (Finkelstein  &  Ruben), 
Minneapolis,  and  Thomas  A.  Burke 
Minneapolis  First  National  manager, 
arc    in    New   York. 


Sunday   Shows   Win 

Troy,  Ida. — Sunday  shows  won  by 
the  bare  majority  of  14  votes  in  a 
referendum    conducted    here. 


"Blue"  Ordinance  Repealed 

Waurika,  Okla.  —  Sunday  shows 
have  been  resumed  here  following 
repeal  of  the  "blue"  ordinance. 


65  FEATURES  FROM  "U" 
FOR  1927-28  SEASON 


Strong   Line-Up   of   Short 

Subjects    Supplements 

Feature  List 

Sixty-five  features,  five  serials,  52 
two-reel  "thrill  dramas,"  10  episodes 
of  "The  Collegians,"  two  reels  each; 
12  "Newlyweds  and  Their  Baby," 
two  reels  each;  12  "Gumps,"  two 
reels  each;  52  Stern  Bros,  comedies, 
two  reels  each;  26  one-reel  animated 
cartoons;  26  Snappy  Comedies,  one 
reel  each:  and  104  news  reels  will 
comprise  Universal's  output  for  1927- 
1928.  Tn  announcing  its  largest  pro- 
gram, Universal  states  that  the  line- 
up is  the  greatest  amount  of  footage 
of  all  brands  and  classifications  ever 
released  by  one  company. 

The  feature  program  will  consist 
of  ten  super  productions,  several  de- 
signed for  long-run  or  roadshow  cal- 
ibre. Four  will  be  Reginald  Denny 
Prod.  The  first  two  will  be  "Love 
Me  and  the  World  Is  Mine."  with 
Mary  Philbin.  Norman  Kerry.  George 
Siegmann,  Betty  Compson  and  Hen- 
rv  B.  Walthall;  and  "Uncle  Tom's 
Cabin,"  which  Harry  Pollard  is  com- 
pleting. Following  will  be  "Show 
Boat,"  "The  Big  Gun,"  "The  Man 
Who  Laughs"  and  "Les  Miserables." 
The  first  of  the  Denny  productions 
is   "I'll    Be    There." 

For  the  ?>i  Jewels  Carl  Laemmle 
has  purchased  a  total  of  40  stories, 
12  of  which  are  alreadv  in  produc- 
tion. The  remaining  21  are  to  be 
selected.  Seven  will  star  Hoot  Gib- 
son. Of  those  in  production.  "The 
Cat  and  the  Canarv"  and  "Alias  the 
Deacon"  arc  completed.  Tn  produc- 
tion at  present  arc  "CI  ating  Cheat- 
ers," "The  American   Eae'Ie. rhnn- 

derhoofs,"  "Back  to  God's  Country.'' 
"The  Chinese  Parrot"  and  "The   Vu- 

{Continued    on    Page    4) 


Griffith  to  Sign 

Only  the  formality  of  signing  of 
the  contracts  awaits  D.  W.  Griffith's 
affiliation  with  Pathe-P.  D.  C.  All 
arrangements  have  been  completed, 
with  Griffith's  proposed  return  to 
United    Artists   definitely   abandoned. 

Under  the  contract,  Griffith  per- 
sonally will  direct  two  pictures  and 
will  supervise  six  or  more.  He  will 
share  in  the  profits  from  the  pictures, 
it  is  stated. 


Flannery  Promoted 

Chicago — Hugh  Flannery  has  been 
appointed  supervisor  of  14  Orpheum 
houses, 


an 

2 


THE 


Monday,  February  14,  1927 


i&THEH! 

jAe  NEWSPAPER 
«/*FILHDOM 


Vot.XXXIX.No  38  Monday.  Feb.J4.  1927      Price  5 Cents 


JOHN  W.  ALICOAfE 


Publisher 


Published  daily  except  Saturday  and  holidays 
at  1650  Broadway,  New  York,  N.  Y.,  and 
copyright  (1927)  by  Wid's  Films  and  Film 
Folk,  Inc.  J.  W.  Alicoate,  President  and 
Publisher;  Maurice  D,  Kann,  Vice-President 
and  Editor;  Donald  M.  Mersereau,  Treas- 
urer, Business  and  Advertising  Manager; 
Ralph  Wilk,  Traveling  Representative.  En- 
tered as  second  class  matter  May  21,  1918, 
at  the  post-office  at  New  York,  N.  Y. 
under  the  act  of  March  3,  1879.  Terms 
(Postage  free)  United  States,  outside  of 
Greater  New  York,  $10.00  one  year;  6 
mon'^s,  $5.00;  3  months,  $3.00.  Foreign, 
Vo.00.  Subscribers  should  remit  with  order. 
Address  all  communications  to  THE  FILM 
DAILY,  1650  Broadway,  New  York,  N.  Y 
Phone  Circle  4736-4737-4738-4739.  Cable  ad 
dress:  Filmday,  New  York.  Hollywood 
California — Harvey  E.  Gausman,  Ambassa 
dor  Hotel;  'Phone,  Drexel  7000  and  Wash 
ington  9794,  London — Ernest  W.  Fredman, 
The  Film  Renter,  58,  Great  Marlborough  St., 
London,  W.  I.,  Paris — La  Cinematographic 
Francaise,  5,  Rue  Saulnier. 


"'■  '                     z 

Financial 

Quotat 

Ions 

As  of  Friday: 

High 

Low 

Close 

Sales 

Am.    Seat.    Vtc 44 

43J4 

4334 

1,800 

♦Am.    Seat.    Pfd 

46 

*Balaban    &    Katz 

63J^ 

*Bal     &    Katz    Vtc 

73J4 

Eastman  Kodak    ...132 

131  j/i 

132 

400 

Famous    Players    ..109J4 

107'/2 

10834 

7,300 

"Fam    Play.   Pfd 

121*4 

*Filra    Inspect      

5*4 

♦First    Nat'l.    Pfd 

98 

Fox    Film    "A" 68 

67J/J 

68 

400 

Fox   Theaters    "A".   21 

21 

21 

100 

♦Intern'l  Project. 

10% 

50H 

51 

700 

Metro-Gold.    Pfd...   25^ 

25  y2 

25*4 

100 

*M.  P    Cap    Corp 

11 

Pathe   Exch.    "A"..    38 

38 

38 

300 

tParamount    B'way.   97% 

9934 

9934 

5 

ttRoxy    "A"    36 

34 

ttRoxy    Units    39 

37 

ttRoxy  Common    . .    10 J^ 

9M> 

Skouras   Bros 42 

42 

42 

♦♦Stan.   Co.   of   Am 

86% 

Trans-Lux   Screen   .      754 

7/2 

m 

1,400 

♦Univ     Pict.    Pfd 

101 

Universal    Pictures.   40 J4 

40 

40*4 

200 

Warner    Pictures...   29'/i 

2834 

29*4 

3,100 

Warner   Pict.    "A".   4034 

39/2 

40*4 

4,100 

*  Last  Prices  Quoted 

t   Bond  Market 

♦*  Philadelphia  Market 

tt   Bid 

and  A 

sk 

On  Broadway 

Astor — "The    Big    Parade" 

Broadway — "Sorrows   of   Satan" 

Cameo — "Michael    Strogoff 

Captiol— "The    Red    Mill" 

Central — "The    Fire    Brigade" 

Colony — "The    Better   'Ole" 

Criterion — "Beau    Geste" 

Embassy — "Tell   It  to  the  Marines" 

Harris — "What    Price    Glory" 

Hippodrome — "Taxi,   Taxi" 

Loew's  New  York — Today — "Hotel  Imperial" 
Tuesday — "The    Final    Extra"    and    "Den- 
ver Dude" 
Wednesday — "The   Music   Master" 
Thursday — "The    Masked    Woman" 
Friday — "Burning       Gold"      and       "Flying 

High- 
Saturday — "Faust ' 
Sunday — "Upstream" 

Mark  Strand — "McFadden's  Flats" 

Paramount — "The   Third    Degree" 

Rialto — "The    Kid    Brother" 

Rivoli — "Old   Ironsides" 

Selwyn — "When  a   Man   Loves" 

Warners — "Don   Juan" 

Brooklyn  Mark   Strand — "Sorrows  of  Satan 


The  Broadway  Parade 

WARNERS  are  now  sharing  honors  with  Metro-Goldwyn-Mayer, 
insofar  as  long  runs  playing  Broadway  houses  is  concerned. 
They  each  have  three.  The  opening  of  Warners'  "When  a  Man 
Loves,"  at  the  Selwyn  on  Feb.  3d,  gives  John  Barrymore  stellar 
honors  at  two  houses.  He  is  also  starred  in  "Don  Juan."  Each  of 
the  three  Warner  showings  has  a  Vitaphone  accompaniment. 

Picture  Distributor  Theater  Opening  Date 

"The  Big  Parade" M-G-M  Astor  Nov.  19  (1925) 

"Don  Juan"  and 

Vitaphone    Warners  Warners  Aug.     6     1926 

"Beau  Geste" Famous  Criterion  Aug.  26 

"The  Better  'Ole"  and 

Vitaphone    Warners  Colony  Oct.      7 

"What  Price  Glory" Fox  Harris  Nov.  24 

"Old    Ironsides" Famous  Rivoli  Dec.     6 

""The  Fire  Brigade" M-G-M  Central  Dec.  20 

"Tell  It  to  the  Marines". .  .M-G-M  Embassy  Dec.  23 

"The   Kid    Brother" Famous  Rialto  Jan.  22    1927 

"When  a  Man  Loves" 

and  Vjtaphone   Warners  Selwyn  Feb.    3 


N.  Y.  Newspaper  Changes 

Irene  Thirer  has  been  placed  in 
complete  charge  of  the  motion  pic- 
ture department  on  the  Daily  News. 
Roscoe  McGowan,  former  editor,  re- 
turns to  the  sports  desk. 

Allene  Talmey,  assistant  to  Quinn 
Martin,  motion  picture  editor  of  the 
N.  Y.  World  (morning)  leaves  for 
Europe  on  February  19.  Jeffry 
Holinesdale    takes    over    her    desk. 


P.  D.  C.  St.  Louis  Meeting 
St.  Louis — Two  divisions  of  P.  D. 
C.  branches  will  meet  here  Feb.  11. 
Branches  which  will  be  represented 
are:  St.  Louis,  Kansas  City,  Omaha, 
Des  Moines,  New  Orleans,  Dallas 
and    Oklahoma   City. 


New   Cleveland   Theater 

Cleveland — A  new  theater  is  unde 
construction  at  E.  131st  St.  and  Met- 
zer   Ave.    to   seat    1,000.      I*   is   beini 
built  by  the  Sokol  Lodge  and  wiil  be 
managed  by  John  Sebek. 


Purchase  Ocean  City  Hippodrome 
Ocean  City,  N.  J.  —  The  Hippo 
drome,  with  the  pier  and  stores  at 
9th  and  the  Boardwalk,  which  have 
been  operated  by  the  9th  St.  Pier 
Co.  for  the  past  five  years,  have  been 
acquired  outright  by  the  corporation 
from   the   estate   of   Albert   Fogg. 


Purchase  Tennessee  House 

Rutherford,  Tenn.— M.  H.  Floyd 
sold  the  Dixie  to  J.  W.  Dickson  and 
C.  H.  Sharp  of  this  city. 


Opens  New  Orpheum 

Danvers,  Mass. — Louis  Brown  has 
opened  the  new  Orpheum  which  re- 
placed the  Danvers  destroyed  a  year 
ago  by  fire. 


AMERICAN    AND  FOREIGN  DISTRIBUTORS 


OF  QUALITY  MOTION    PICTURES 

PICTURES 


JP*. 


ARTHUR  A.LEE  PRES 


con 


701    SEVENTH    AVE.   NEW  YORK    BRYANT  63S5 


Saxes   Buy  Another 

Milwaukee — George  Bauch  one  of 
the  first  theater  men  in  Milwaukee 
has  sold  the  Mirth  to  Saxe  Enter- 
prises, and  has  accepted  a  position 
with   the    Mid-West  Dist.    Co. 


Griffith    Loses    Suit 

White  Plains,  N.  Y.— Edward  K. 
Bender  was  awarded  $20,000  damages 
from  D.  W.  Griffith  for  the  loss  of 
his  right  hand  during  the  filming  of 
"America." 


Hollenbeck  Buys  Sumas  House 

Sumas,  Wash. — M.   F.   Warner  has 
sold   the   Rose   to   Bruno   Hollenbeck. 


Aschers    Open    New    Sheridan 

Chicago — The  Sheridan,  4,00t)-seat 
North  side  house,  which  was  built  at 
a  reputed  cost  of  $3,000,000,  is  the 
latest  link  in  the  Ascher  Bros.'  chain. 


New  Theater  for   Milford 

Milford,  Mass. — David  Stoneman 
of  Boston  will  erect  a  new  theater 
on  Park  St.  Work  will  start  about 
March    15. 


Motion 
Picture 
Studio— for 
Rent 

A  completely  equipped  motion  pic- 
ture studio  right  in  the  heart  of 
things — 220  West  42nd  St.,  for  rent 
for  any  period.  Modern  camera  and 
lighting  equipment.  Expert  camera 
men.  Ideas  developed.  Complete 
facilities  for  titling  and  finishing. 
Moderate  prices.  Call,  phone,  or 
write. 

Eastern 

(RATION 


CORPORATION 


Film 

22<>W.42nd.Stk 


Wisconsin   3770 


L.    &    T.    House    Opening 
Chicago — The    Belpark,   new    Lub- 
liner    &    Trinz    house    seating    2,200, 
will  be  opened  Feb.  26.     It  will  have 
a   combination  policy. 


Selecting  Baby  Star 
Los  Angeles — Considerable  interest 
is  attached  to  the  Wampas  ball,  which 
is  to  be  given  Feb.  17.  A  feature 
will  be  the  naming  of  the  Wampas 
baby  star,  who  will  be  awarded  the 
Arthur  J.  Klein  cup.  The  girl  who 
nas  made  the  most  advance  in  the 
last  three  years  will  be  chosen  by 
representatives  of  Los  Angeles  pic- 
ture   editors    and   fan    magazines. 


Elizabeth  Lonergan  Recovering 
Elizabeth  Lonergan,  American  rep- 
resentative of  "Kine"  and  "Picture- 
,'oer"  of  London,  is  recovering  in  a 
.ocal  hospital  from  an  attack  of 
grippe. 


Shenandoah  Competition  Ends 

Shenadoah,     la. — Competition     has 

been  ended  here  with  purchase  of  the 

Empress  by   H.   B.   Holdridge,   Zenth 

owner.     He  will  operate  both  houses. 


!  QUALITY   PRINTS  j 

I  Titles  and  Negative  Developing  i 

t  Release  Printing  j 

I  U.    S.   Film    Laboratories,   Inc.  | 

I  Hudson  Heights,  N.  J. 

i  Palisades    3678  ♦ 

T    _  .  . _  —  —  ._  .   -  _'--.-  -..^..— ^~^-& 


>-»-»..«.»♦■■•■■«■■•■'•"•"•" 


John  D.Tippett,  Inc. 

Raw  Stock 

Negative  and  Positive 

All  Colors 


1540  Broadway 
New  York  City 


6040  Sunset  Blvd. 
Hollywood,  Calif. 


Have  your  pictures  screened 
in  the  best-equipped  projec- 
tion rooms.  No  overtime 
charge  for  projections  at  night 
to  our  regular  customers. 


OUR  PRICES  ARE  AS  LOW  AS 

THE  LOWEST- 
OUR  SERVICE  THE  HIGHEST 


Your  films  called  for  and 
returned  without  charge. 

SIMPLEX 
PROJECTION  ROOMS 

220  West  42nd  Street,  N.  Y.  C. 


Wisconsin    3770 


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THE 


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INFORMATION 
DEPARTMENT 


OF  THE 


Film  Daily 


IS 


"At  Your  Service" 


Hundreds  Of  Phone,  Wire, 
Letters  And  Personal  Calls 
Answered  Every  Week — And 
That's  Real  Service  Sez  We 


Monday,  February  14,  1927 


65  Features  from  "U" 
for  1927-28  Season 

(Continued  from  Page   1) 

kon    Trail."      "Lea    Lyon"    will    start 
next  week. 

Of  the  22  thrill  dramas,  seven  will  star 
Fred  Humes,  seven  will  star  the  new  west- 
ern actor,  Ted  Wells,  four  will  lie  aviation 
pictures  with  Al  Wilson  and  four  will  be 
dog  pictures  starring  Universale  dog,  "Dyna- 
mite." 

Authors  who  contribute  to  the  schedule  in- 
clude Victor  Hugo,  Harriet  Beecher  Stowe, 
Edna  Ferber.  James  Oliver  Curwoml.  Bay- 
ard Veiller.  William  McLeod  Raine.  William 
Dudley  Pelley,  Cynthia  Stockley.  Max  Mar- 
cin,  P.  G.  Wodehouse,  Gerald  Beaumont  and 
John    Willard. 

Directors  include:  Harry  Pollard,  Sidney 
Olcott,  William  A.  Seiter.  Edward  Sloman. 
Lynn  Reynolds,  Melville  Brown.  Paul  Leni, 
Edward  Laemmle,  King  Baggot,  Emory  John- 
son, Wesley  Ruggles,  Henry  Macrae  and 
similar  makers  of  box-office  successes  are  slated 
to  turn  out  the  productions  which  will  make 
tip  Universale  feature  schedule  for  1927-1928. 

Stellar  players  include:  Reginald  Denny, 
Laura  La  Plante,  Hoot  Gibson,  Jean  Her- 
sholt,  Conrad  Veidt.  Mary  Philbin,  Norman 
Kerry,  Betty  Compson,  AI  Wilson,  Bryant 
Washburn,  Arthur  Edmund  Carew,  George 
Lewis,    Fred    Humes   and    "Rex,"   the   horse. 


Review  of  Reviews 

(Continued  from  Page  1) 
ter  which  would  indicate  that  the 
folks  were  tipped  off  that  "The  Gen- 
eral" wasn't  up  to  Keaton's  stand- 
ard. Buster's  wasn't  the  only  face 
at  the  Capitol  that  was  sober.  There 
were  numerous  scattered  chuckles 
but  the  picture  failed  to  draw  the 
loud  and  steady  laughs  that  spell 
cheerio  to  the  box  office.  "McFad- 
den's  Flats"  did  such  a  business  on 
laughs  that  Joe  Plunkett  was  relaying 
them  to  the  crowd  outside  by  means 
of  amplifiers.  The  Irish-Scotch  an- 
gle is  new  and  good  for  a  variety  of 
gags. 

Marie  Prevost  and  Charles  Ra> 
played  tag  at  the  Hippodrome  in 
"Getting  Gertie's  Garter"  but  it  is- 
not  always  so  mirthful,  this  business 
of  chasing  Gertie  and  her  garter. 
Fair  farce  but  it  runs  into  a  good 
deal  of  repetition  and  overdone  slap- 
stick. 

The  shortest  title  yet  listed  is  that 
of  Clara  Bow's  first  starring  vehicle. 
Elinor  Glyn's  "It,"  or  what  have  you? 
In  this  case  it  is  that  mysterious 
something  that  attracts  the  opposite 
sex.  Clara  Bow  has  "It"  and  crams 
the  picture  with  whatever  "It"  is. 
First  rate  box-office. 

A  Gene  Stratton-Porter  story,  "The 
Magic  Garden,"  appears  on  F.  B.  O.'s 
schedule.  It  is  one  of  the  loveliest 
pictures,  pictorially,  of  the  month. 
Settings  and  photography  are  equal- 
ly beautiful  but  the  pity  is  that  the 
story    is   weak. 

Universal  has  two  more  ready: 
"Denver  Dude,"  a  good  Hoot  Gib- 
son western,  and  "Held  by  the  Law," 
a  murder  mystery  melodrama  with 
Johnny  Walker  and  Marguerite  De 
La  Motte.  Anna  Q.  Nilsson  was  at- 
tractive and  beautifully  gowned  in 
"The  Masked  Woman,"  a  sophisti- 
cated French  yarn  splendidly  mount- 
ed with  not  much  ot  a  story.  Pathe 
has  a  good  western  in  Buffalo  Bill, 
Jr.'s  "Galloping  Gobs,"  and  Tiffany 
offers  a  suitable  program  picture  in 
"One  Hour  of  Love,"  enacted  by  a 
good  cast. 


o 


Exhibitors 
Daily  Reminder 


Amateur  mov- 
ies are  growing 
in  importance. 
Show  some 
good  local  stuff 
occasionally. 


Monday,  Feb.  14,  1927 


Capital  Increased 

(Continued  from   Page    1) 

cities  east  of  Chicago,  and  will  event- 
ually be  extended  to  all  sections  of 
the  United  States. 

The  company  furnishes  advertising 
service  through  its  product,  the  Vita- 
lux,  a  motion  picture  projection  unit 
which  is  placed  in  lobbies,  windows, 
expositions    and    other    public    places 


Ireland  Tax  Repeal  Sought 

Belfast,  Ireland — Strong  efforts 
are  being  made  here  to  secure  re- 
moval of  the  entertainment  tax.  A 
number  of  houses  will  close  unless 
the  levy  is  removed,  it  is  stated. 


Ryskind    Aiding    On    Titles 

Morris  Ryskind  is  aiding  James 
Creelman  and  Melville  Baker  title 
"High  Hat,"  which  Creelman  direct- 
ed for  Robert  T.  Kane. 


Texas  Guinan  in  "Broadway  Nights" 
Texas  Guinan  and  "her  gang"  will 
appear  in  "Broadway  Nights,"  which 
Robert  T.  Kane  is  filming.  Night 
club  scenes  will  be  directed  by  Bunny 
Weldon.  Philip  Strange,  loaned 
from  Famous,  and  Henry  Sherwood 
who  appears  in  "Broadway"  have 
been  added  to  the  cast. 


Fights  Sunday  Show  Conviction 
Red  Bank,  N.  J.— Morris  H.  Jacks. 
manager  of  the  Carlton,  in  a  recent 
hearing  before  Recorder  William  J. 
Poulson  on  a  charge  of  violating  a 
Sunday  closing  ordinance,  was  fined 
$50.  He  would  not  pay  the  fine, 
stating  his  intention  of  appealing  the 
case. 


George  Huff  Takes  Over  State 
Lock  Haven,  Pa. — The  State,  which 
has  been  operated  under  a  lease  to 
C.  C.  McKnight,  has  been  taken  over 
by  George  A.  Huff,  owner  of  the 
property. 


J.  Klinger  Operating  Star 

McClure,  Pa. — The  Star  is  now 
being  operated  by  J.  W.  Klinger, 
the  owner,  the  lease  held  by  Frank 
Machaver   having   expired. 


THE 


Monday,  February  14,  1927 


-c^k 


DAILV 


&xpfoit-Q-G404tkL 

DAILY  TIPS  WHICH  MEAN  DOLLARS  FOB  SHOWMEN 


"The  Son  of  the  Sheik" 
(United  Artists) 
Used  a  life-size  portrait  of  Valen- 
tino with  a  soft  light  on  it  in  lobby 
for  one  week  before  the  opening. 
Besides  newspaper  space  used  12 
hand-painted  window  cards  about 
town  and  a  12  foot  banner  in  front 
of  theater.  Also  obtained  four  spe- 
cial merchants'  window  tie-ups. — A. 
G.   Pickett,  Columbia,   Phoenix,   Ariz. 


"Twinkletoes" 
(First  Nat'l) 
Used  card  throwaways  with  small 
green  isinglass  glasses.  They  were 
inexpensively  made,  and  measured 
about  two  inches  in  width.  The  cap- 
tion on  the  card  read:  "All  Eyes 
will  be  on  Colleen  Moore  in  'Twinkle- 
toes,'  Starting  Sunday,  Kentucky  The- 
ater." The  throwaways  were  fol- 
lowed by  a  liberal  advertising  cam- 
paign that  emphasized  the  Limehouse 
atmosphere. — Kentucky,  Lexington, 
Ky. 


"We're  In  the  Navy  Now" 
(Paramount) 
Local  automobile  tire  dealer  fur- 
nished dozen  worn-out  tires  and 
these  were  placed  in  the  lobby. 
Prizes  consisting  of  a  balloon  tire, 
and  passes  were  awarded  the  per- 
sons guessing  nearest  the  number  of 
miles  these  tires  had  traveled.  The 
tires,  and  cards  announcing  contest 
were  on  display  in  the  lobby  two 
weeks  in  advance  of  showing.  Most 
everybody  thought  the  old  worn  tires 
were  to  represent  life  preservers  inas- 
much as  it  was  tied  up  with  the  Navy 
picture,  so  the  stunt  worked  favor- 
ably to  the  theater  in  more  ways 
than  one. — T.  Y.  Walker,  Noble,  An- 
niston,  Ala. 


"The  Wise  Guy" 
(First  Nat'l) 
Featured  a  synopsis  of  the  picture 
in  the  opening  ad,  stating:  "We  are 
not  afraid  to  tell  you  the  story  for 
it  is  just  the  kind  all  movie  fans  will 
want  to  see."  In  the  next  ad  placed 
the  responsibility  for  the  reviews  of 
the  picture  squarely  on  the  shoulders 
of  the  three  local  critics,  mentioning 
them  by  name.  The  ad  called  them 
"the  three  wise  guys  on  movies"  and 
told  readers  to  watch  for  their  Mon- 
day morning  reviews.  This  stunt  at 
least  insured  care  in  writing  the  re- 
views.— Johnny  Jones,  Majestic,  Co- 
lumbus. 


Skirbolls    Change    House    Policy 

New  Philadelphia — Skirboll  Bros.' 
Opera  House  has  changed  its  policy 
to  road  shows  and  long  run  attrac- 
tions. The  firm  now  is  redecorating 
the    Strand,   recently   acquired. 


Bond  Midwest  Sales  Head 
Chicago — Clayton  E.  Bond  has 
been  appointed  division  manager  for 
Warners.  His  territory  embraces 
Chicago,  Milwaukee  and  St.  Louis. 
He  replaces  Edwin  Silverman  now 
sales  manager  of  the  company. 


PHIL 

DALY 

SEZ/ 


."Just  watch  records  go 
tumbling  at  the  Para- 
mount Theater  this 
week.  See  if  we  ain't 
right." 


Sunday  Fight  Continues 
West  Orange,  N.  J. — Fight  against 
Sunday  shows  here  will  be  carried 
into  all  the  Home  and  School  Asso- 
ciations of  the  town,  members  of 
which  will  be  asked  to  vote.  Mayor 
Rollinson  declares  that  Sunday  shows 
will  be  continued  so  long  as  they  do 
not  interfere  with  observance  of  the 
Sabbath  by  those  who  wish  to  at- 
tend. If  picture  houses  are  closed, 
he  says  he  will  be  forced  to  enforce 
the  law  in  its  entirety.  Petitions  en- 
dorsing the  mayor's  stand  have  re- 
ceived 784  signatures. 


And  That's  That 


By  PHIL  M.  DALY 


ALFRED  WEINDER,  publisher 
of  "Film  Kurier,"  Berlin  trade 
paper,  is  receiving  congratulations  on 
his  httieth  birthday. 


A  ne%o  director  has  arrived  at  the 
home  of  Henry  King.  Wait  until 
King  tries  to  boss  his  new  heir 
around  the  lot.  Father  and  son  are 
doing  well. 


By  reporting  for  work  against  the 
doctor's  orders,  Sam  Hardy  saved 
Robert  Kane  §5,983.62,  figured  as 
two   days'   production   costs. 


Constance  Talmadge  is  celebrating 
her  tenth  anniversary  in  pictures. 
She  has  just  completed  the  thirtieth 
picture  of  her  screen  career. 


Lyndhurst   Destroyed  by   Fire 
Lyndhurst,    N.   J.— Overheating   of 
an    oil   burner   in    the   cellar   resulted 
in  the  total  loss  of  the  Lyndhurst  in 
the   fire  which  followed. 


A.  F.  Allen  Buys  Orpheum 

Glenwood  Springs,  Colo. — George 
P.  Weirick  has  sold  the  Orpheum 
to  A.   F.   Alen  of  Florence,   Colo. 


L.    Shoemake    Buys    Tacoma    House 
Tacoma,  Was. — K.  L.  Minkler  has 
sold    the    Lincoln    to    L.    Shoemake, 
who  has   closed  his   Majestic. 


SHORT    TA|LKS 

ON 
SHORT  FEATURES 


BUILD  BUSINESS 

ii  i  i  in  i  u  i  I  I  I  I  I  i-i  n  I  h  I  t-i  i  i  i  i  i  i  ill 

Because  they  are  the 

BEST 

and 

ONLY 

Trailers  with  Actual 

Scenes  from  Each 

Picture. 


NATIONAL  SCREEN  SERVICE,  Inc. 

Distributing  throughout  the  United  States  from 

CHICAGO  -    NEW  YORK  -  LOS  ANGELES 


STRENQTH— 
and  INSURANCE 

Centralizing  the  command  of 
the  allied  armies  helped  to  has- 
ten victory.  Centralization  of 
authority  makes  for  strength  in 
business  just  as  it  does  in  war. 

The  position  of  Educational 
Pictures,  and  their  ability  to 
serve  you,  the  exhibitor,  have 
just  been  materially  strengthen- 
ed by  a  step  in  this  direction. 
With  the  establishment  of  a  new 
corporation  —EDUCATIONAL  PlC- 
TURES,Inc. — the  producing  units 
making  more  than  half  of  Educa- 
tional  short  features  product 
are  consolidated  with  the  dis- 
tributing machinery.  All  are 
now  under  one  command. 

For  seven  years  Educational 
has  been  serving  you  faithfully 
— with  the  highest  type  of  short 
features  product  on  the  market. 
That  should  be  insurance  enough 
for  the  13,000  theatres  that  look 
to  Educational  for  the  "spice  of 
the  program."  But  here  is  still 
further  insurance — a  policy  guar- 
anteeing you  a  continuance  of 
the  best  the  market  affords ;  giv- 
ing you  added  assurance  that 
Educational  will  "deliver"  on  its 
bigger  plans  for  the  next  year. 


845  S.  Wabash  Ave. 


130  West  46th  St. 


1922  S.  Vermont  Ave. 


&fc03r/£U****A-*^y^ 


President 


EDUCATIONAL 
FILM   EXCHANGES,  Inc. 


(f^£>cLuzaticmxi£  04x£wuuJ 


"THE  SPICE  OF  THE  PROGRAM" 


THE 


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£B*»5 


DAILY 


Monday,  February  14,  1927 


#  ♦  •  ♦  #  ♦  ♦  ♦  ♦  ♦  ♦  ♦  • 


♦  ♦♦♦♦♦♦♦♦♦«♦♦♦♦♦♦♦♦♦♦*♦♦*♦♦*#♦'•«•♦*♦♦#♦♦♦♦♦*♦♦♦«'♦♦*♦♦♦♦♦♦♦♦*♦♦*♦♦'♦♦*♦♦'♦**♦*•♦♦'♦**♦♦*♦■#♦*♦ 


AT  A  BARQAINJ 


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celebrated  plays  and  all  story 
rights*  To  be  sold  quickly,  one  lot,  at 
your  price,  also  6  unproduced  plays 


AUTHOR 

1  Peter  B.  Kyne 

2  Kathleen  Norris 

3  Tom  Geraghty 

4  Harold  MacGrath 

5  Monte  M.  Katterjohn 

6  Monte  M.  Katterjohn 

7  Ethel  S.  Dorrance 

8  Fred  Chapin 

9  H.  B.  Daniel 

10  E.  Richard  Shayer 

11  Florence  F.  Kelly 

12  Grace  Miller  White 

13  Lawrence  S.  McCloskey  SHACKLED 


PLAY 

MAN'S  MAN 

HEART  OF  RACHEL 
SOCIAL  AMBITION 

MADAM  WHO 
WITHIN  THE  CUP 
AN  ALIEN  ENEMY 
HIS  ROBE  OF  HONOR 
TURN  OF  A  CARD 

HUMDRUM  BROWN 
BLINDFOLDED 
HOOPS  OF  STEEL 
ROSE  O'PARADISE 


14  R.  B.  Kidd 

15  Credo  Harris 

16  Denison  Clift 

17  J.  G.  Alexander 

18  S.  McGrew  Willis 

19  Francis  Paget 

20  William  Parker 

21  J.  G.  Alexander 

22  E.  Richard  Shayer 


PATRIOTISM 
ONE  DOLLAR  BID 


STAR 

Lois  Wilson 
J.  W.  Kerrigan 
Bessie  Barriscale 
Lois  Wilson 
J.  W.  Kerrigan 
Bessie  Barriscale 
Bessie  Barriscale 
Louise  Glaum 
H.  Walthall 
Lois  Wilson 
J.  W.  Kerrigan 
H.  B.  Walthall 
Bessie  Barriscale 
H.  B.  Walthall 
Bessie  Barriscale 
Louise  Glaum 
Bessie  Barriscale 
Lois  Wilson 
J.  W.  Kerrigan 
Louise  Glaum 
Bessie  Barriscale 


WEDLOCK 

MAID  O'THE  STORM 

BURGLAR  FOR  A  NIGHT  J.W.Kerrigan 

LAW  UNTO  HERSELF  Louise  Glaum 

WHITE  LIE  Bessie  Barriscale 

BLUE  BLOOD  H.  Hickman 

HONORS  CROSS  Rhea  Mitchel 


DIRECTORS 
Oscar  Apf  el 

Howard  Hickman 
Wallace  Worsley 

Reginald  Barker 
Raymond  B.  West 
Reginald  Barker 
Bert  Bracken 
Oscar  Apfel 

Bert  Bracken 
Raymond  B.  West 
Bert  Bracken 
J.  C.  Young 
Reginald  Barker 
Raymond  B.  West 
Ernest  C.  Warde 

Wallace  Worsley 
Raymond  B.  West 
Ernest  C.  Warde 
Wallace  Worsley 
Howard  Hickman 
Elliot  Howe 
Wallace  Worsley 


Write:  International  Inc. 

54  West  40th  St.  Tel.  Perm.  9100  New  York  City 


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^NEWSPAPER 
oSFILMDOM 


ALL  THE  NEWS 
ALL  THE  TIME 


VOL.  XXXIX     No.  39 


Tuesday,  February  15,  1927 


Price  5  Cents 


Blocks 

INDIANA  has  hit  the  war 
path.  Block  booking  which 
has  a  definite  place  in  the 
business  machinery  of  the  indus- 
try is  the  object  of  a  legislative 
attack  now  under  way. 

Once  again  the  standing  com- 
plaint is  raised  :  Buying  in  blocks 
mea"  buying  sight  unseen.  The 
theater  owner  gets  the  weak 
sisters  with  the  strong.  The 
usual  arguments. 

For  the  gentlemen  of  the  Indiana 
M.P.T.O.,  refer  to  the  "The  Open 
Road"  policy  which  Sid  Kent  an- 
nounced several  years  ago.  We  fur- 
ther jog  their  memory  by  asking  them 
if  they  remember  what  happened. 
And  in  directing  this  question  to 
them  pointedly,  we  are  prompted  to 
so  do  because  the  Hoosier  exhibitor 
groUp  is  behind  the  measure  now  be- 
fore the  Indiana  legislature. 
Backbone  Service 

It  has  been  the  experience  of  prac- 
tically every  distributor  that  exhib- 
itors insist  on  buying  in  blocks.  It 
was  this  insistence  which  resulted  in 
Paramount  traveling  off  the  open 
road  of  individual  sales  and  back  to 
the  well-traveled  path  of  collective 
bargaining.  Theater  owners  have  in- 
dicated that  they  purchase  in  groups 
in  order  to  assure  themselves  of  a 
backbone  service.  There  are  many 
reasons  why  this  is  necessary. 

It  is  true  that  many  average  pic- 
tures creep  into  the  schedule  of  all 
large  organizations.  How  can  it  be 
helped?  It  is  likewise  a  fact  that 
when  an  unusual  picture  happens 
along  some  distributors  lift  it  out 
of  their  programs  and  release  it  the 
following  season  as  a  special.  This 
is  not  a  fair  practice.  When  story 
possibilities  compel  a  producer  to 
spend  more  on  the  negative  than 
originally  allowed,  the  distributor  is 
entitled  to  more  in  rental  from  the 
exhibitor.  The  latter  should  not  be 
deprived  entirely  of  the  picture  but 
should  be  willing  to  submit  his  orig- 
inal rental  for  revision. 

The  Cheaper  Way 

Distributors  will  sell  pictures  to 
the  exhibitor  in  any  way  that  the 
theater  wants  to  buy  them.  But  it 
is  far  cheaper  to  sell  thirty  or  forty 
pictures  in  one  sales  operation  than 
it  is  to  dispose  of  that  amount  of 
product  by  individual  contracts  for 
each.  If  distributors  sell  pictures  one 
by  one,  rentals  will  rise  accordingly 
in  order  to  meet  the  increased  sales 
overhead.  And,  glory  be,  rentals  are 
high  enough  now. 

KANN 


$4,700,000  EXPANSION 
IS  PLANNED  BY  SAXES 


Circuit    Will    Open    New 

Houses  in  7  Cities 

of  Wisconsin 

Milwaukee — Saxe  Enterprises  will 
spend  $4,700,000  on  construction  of 
theaters  this  year  with  seven  Wiscon- 
sin   cities    involved    in    the    program. 

The  company  last  week  opened  the 
Oshkosh,  Oshkosh,  and  Plaza,  Mil- 
waukee, and  now  announces  a  new 
theater  for  Appleton.  The  proposed 
house  will  cost  $350,000.  New  houses 
will  be  opened  this  year  at  Madison. 
Beloit,  Marinette  and  other  cities. 


Claims    Patent    Rights 

Capt.  Lindell  T.  Bates,  attorney,  is 
in  New  York  to  negotiate  contracts 
m  connection  with  his  father's  patent 
on  talking  films,  which  he  says  is  the 
basic  patent  covering  synchronization 
of  picture  and  sound. 

"The  motion  picture  industry  is  on  the  eve 
of  a  radical  advance  hy  reason  of  the  com 
mercial  introduction  of  the  synchronization 
of  the  voice  with  the  picture.  Several  de- 
vices involving  the  conversion  of  sound  waves 
(Continued    on    Page    5) 


New   Producing   Firm 

Los  Angeles — Catalina  Sea  Pictures 
Corp.  has  been  formed  with  $1,500,- 
000  to  produce  sea  pictures.  The 
company  plans  eight  productions  this 
year  starring  Maurice  (Lefty)  Flynn. 
(Continued    on    Page    2) 


Famous  Buys  "Abie" 
Deal  for  the  purchase  for  $300,000 
of  screen  rights  to  "Abie's  Irish 
Rose,"  will  be  closed  in  New  York 
this  week.  Jesse  L.  Lasky  is  coming 
to  New  York  this  week  in  connec- 
tion with  the  purchase.  The  figure, 
it  is  stated,  sets  a  record  for  film 
rights  to  a  play.  It  is  expected  the 
picture  will  be  made  at  the  Long 
Island  studio. 


"U"  Gets  Rinehart  Novel 

Universal  has  acquired  "Finders 
Keepers,"  Mary  Roberts  Rinehart 
novel,  as  a  vehicle  for  Laura  La 
Plante. 


Williams  in  Hollywood 

Hollywood — J.  D.  Williams  is  here 
in  connection  with  proposed  forma- 
tion of  a  Canadian  producing  com- 
pany. 


Morris  Safier  Back 
Morris  Safier,  head  of  Warners'  ex- 
tended run  department,  has  returned 
from  a  three  weeks'  trip  in  the  South. 


Block  Booking  Ban  Called  for 
in  Bill  Proposed  in  Indiana 


Boycott  Failure  Seen 

London — Boycott  of  Famous 
product  throughout  the  United 
Kingdom  is  likely  to  prove  in- 
effective, in  the  opinion  of 
many.  The  general  belief  here 
is  that  the  boycott  action  was 
rushed  by  the  C.E.A.  with  not 
sufficient  time  expended  in  con- 
sidering plans  of  combating 
Paramount's  move. 


Benefit  Pictures 

Prodnction  of  12  two  reel  subjects 
for  the  Actors  Fund  of  America,  and 
the  Authors  League  wil  be  started  in 
the  next  few  weeks  by  E.  Spitz,  owner 
of  the  Estee  Studios.  He  has  just 
closed  a  deal  for  the  Edison  studio 
and  laboratory  in  the  Bronx.  No  re- 
leasing arrangements  have  been 
(Continued    on    Page    5) 


Measure  Also  Would  Bar 

Compulsory  Feature 

of  Arbitration 

Indianapolis — Prohibition  of  block 
booking  is  called  for  in  a  bill  intro- 
duced in  the  House.  The  measure  has 
the  backing  of  the  state  exhibitor  as- 
sociation. The  bill  also  prohibits  a 
distributor  to  force  an  exhibitor  to 
arbitrate. 

In  commenting  on  the  measure, 
Frank  J.  Rembusch,  president  of  the 
association  said: 

"The  little  owner  cannot  live  with 
this  gigantic  and  unbearable  monop- 
oly set  up  through  the  Motion  Pic- 
ture Producers  and  Distributors  of 
America,  Inc.,  squeezing  him  to 
death  at  every  turn." 

Rembush  declared  exhibitors  were 

(Continued    on    Page    5) 


Publix   "Chex   Books" 

Jacksonville,  Fla.- — In  the  Spring 
Publix  Chex  Books  will  be  offered, 
which  will  be  good  in  any  theater  in 
the  United  States  under  the  Publix 
banner.  The  $10  books  will  sell  for 
(Continued    on    Page    2) 


Mae  Murray  Sought 

Los  Angeles — British  National  Pic- 
tures is  negotiating  for  the  services 
of  Mae  Murray.  Under  the  deal,  she 
would  be  starred  in  three  pictures 
made   by   E.   A.   Dupont.     According 

(Continued    on    Page    2) 

Italian  Fox  Official  Here 

Bruno  Fux,  managing  director  for 
Fox   in    Italy,    is   in    New    York. 


Ryan  En  Route 

J.  P.  Ryan,  managing  director  for 
Fox  in  southern  Europe,  is  expected 
to  arrive  in  New  York  Wednesday. 


Tax  Bill  Shows  Strength 

Jefferson  City,  Mo. — Surprising 
strength  was  shown  by  Gov.  Baker's 
bill  calling  for  levy  of  a  ten  per  cent, 
tax  on  admission.  No  record  vote 
was  taken  and  it  is  not  now  known 
whether  the  bill  can  muster  the  neces- 
sary 76  votes  for  final  passage.  On 
the  final  vote  the  roll  must  be  called. 


Walton  Sailing 

Holmes  C.  Walton  sails  for  Europe 
Thursday  on  the  De  Grasse.  It  is 
his  annual   business  trip. 


Wisconsin  Tax  Sought 

Madison,  Wis. — Theodore  Engel, 
Milwaukee  assemblyman,  is  consid- 
ering introducing  a  "luxury  tax"  bill 
into  the  legislature.  Engel  would 
place  a  slight  tax  on  theaters,  base- 
ball, and  all  forms  of  professional 
sports  and  amusements,  as  a  "pain- 
(Continued    on    Page    5) 


"Handcuffs"  Wanted 

Lincoln,  Neb. — Regulation  of  the 
conduct  of  audiences  at  picture  the- 
aters is  sought  in  a  "handcuff"  bill 
introduced  in  the  House.  Explaining 
the  measure,  Bert  Morledge,  co-au- 
thor of  the  bill  said: 

"I'm    convinced    that    it    would    be    a    good 
(Continued    on    Page    2) 


Famous  Players'  Dividend 

The  regular  quarterly  dividend  of 
$2  a  share  on  the  common  stock  was 
declared  yesterday  by  the  board  of 
directors  of  Famous.  The  dividend 
is  payable  April  1  to  holders  of  record 
Mar.  IS. 


Continuing  with  De  Mille 

Los  Angeles — Rod  La  Rocque  will 
continue  with  Cecil  B.  De  Mille, 
pending  outcome  of  his  suit  to  cancel 
his  contract.  La  Rocque  declares  he 
received  insufficient  credit  in  adver- 
tising. No  financial  differences  are 
involved  with  the  exception  of  $5,500 
incident  to  loan  of  the  star  to  In- 
spiration  for    "Resurrection." 


THE 


-s&an 


DAILY 


■  III    ||         111  II      ■!   ■        II      1| 

Tuesday,  February  15,  1927 


^NEWSPAPER 
o/'filmdom 


ALLTHE  NEWS 
ULTHE  TIME 


Vol. XXXIX  No. 39    Tuesday,  Feb.  15.  192?  Price  5 Cents 


10HN  W.  ALICOATE 


Publisher 


Published  daily  except  Saturday  and  holidays 
at  1650  Broadway,  New  York,  N.  Y.,  and 
copyright  (1927)  by  Wid's  Films  and  Film 
Folk,  Inc.  J.  W.  Alicoate,  President  and 
Publisher;  Maurice  D,  Kann,  Vice-President 
and  Editor;  Donald  M.  Mersereau,  Treas- 
urer, Business  and  Advertising  Manager; 
Ralph  Wilk,  Traveling  Representative.  En- 
tered as  second  class  matter  May  21.  1918, 
at  the  post-office  at  New  York,  N.  Y. 
under  the  act  of  March  3,  1879.  Terms 
(Postage  free)  United  States,  outside  of 
Greater  New  York,  $10.00  one  year;  6 
mon'hs,  $5.00;  3  months,  $3.00.  Foreign, 
$13.00.'  Subscribers  should  remit  with  order. 
Address  all  communications  to  THE  FILM 
DAILY,  1650  Broadway,  New  York,  N.  Y. 
Phone  Circle  4736-4737-4738-4739.  Cable  ad- 
dress: Filmday,  New  York.  Hollywood, 
California — Harvey  E.  Gausman,  Ambassa- 
dor Hotel:  'Phone,  Drexel  7000  and  Wash- 
ington 9794,  London — Ernest  W.  Fredman, 
The  Film  Renter,  58,  Great  Marlborough  St., 
London,  W.  I.,  Paris — La  Cinematographie 
Francaise,  5,  Rue  Saulnier. 


Quotations 


Loew's,    Inc.,    was    the    outstanding 

of  the  day,  with  9,800  turnover  to  a  1 
Famous  common  sold  7,200  shares 
change,  and  both  Warner  stocks  rose 
tion. 

High 

Am     Seat.    Vtc 43% 

♦Aiii.    Seat.    Pfd 

♦Balaban  &  Katz 

*Bal.   &  Katz   Vtc 

Eastman   Kodak    ...132 
Famous    Players         110J4 

*Fam.    Play.     Pfd 

*Film    Inspect 

*Fjrst     Nat'l     Pfd 

Fox    Film    "A" 69 

Fox  Theaters  "A"..    21% 

"Intern'l  Project 

Loew's,     Inc      52J-S      51 

*Metro-Gold.'    Pfd 

*M.  P    Cap.  Corp 

Pathe    Exch.    "A"..    38 

f Paramount    B'wav 

f tRoxy    "A"     36 

ttRoxy    Units     39 

tIRoxy    Common    .  .    10J4 

Skouras     Bros 

**Stan.   Co.   of   Am 

Trans-Lux   Screen..      7%        7J4 

•Univ.  Pict.  Pfd 

Universal     Pictures.    40  39% 

Warner    Pictures...    29M      29^S 
Warner  Pict.  "A"..    41%      40% 


Low 
43% 


132 

108> 


67 
21% 


37 

34 
37 

9  I 


Close 
43% 
46 
bV/z 
73-4 

132 

108% 

121J4 
5!4 
98 
67 

21% 
10% 
52% 

25;  ■ 
11 

38 

99% 


activity 

%    rise. 

at     no 

a   frac- 

Sales 
1,000 


.'4 


46 
87% 
7% 
101 
40 
29>4 
41 


100 
7,200 


400 
100 

9,800 

l.inn 


800 

200 

1,400 
5,000 


*   Last  Prices  Quoted 
**   Philadelphia  Market 


t    Bond  Market 
it    Bid  and  Ask 


Equipment  Notes 


Booth  Gets  La.  Territory 
New  Orleans — C.  L.  Booth  is  in 
charge  of  the  Louisiana  territory  for 
Arctic  Nu-Air.  T.  A.  Banford  has 
been  assigned  to  the  south  Texas  di- 
vision. 


Fowler  With  National  Supply 
W.  J.  Fowler,  for  several  years 
with  the  Exhibitors  Supply  Co.  of 
Chicago,  has  been  brought  to  Kansas 
City  by  the  National  Theater  Supply 
Co.  Mr.  Fowler  is  an  expert  engineer 
and  has  equipped  some  of  the  largest 
theaters  in  Chicago. 


Hays'  Gift  to  Church 

Columbus  ,0.— Will  H.  Hays 
has  donated  ten  per  cent  of  his 
wealth  to  the  Presbyterian 
Church  in  its  $15,000,000  drive 
for  pensions  for  members.  He 
recently  had  his  possessions  ap- 
praised, when  ten  per  cent  of 
the  value  was  turned  over  to 
the  fund. 


Tom  Mix  Month 

What  is  said  to  constitute  the  great- 
est single  tieup  ever  negotiated  for  an 
individual  star  was  completed  in 
Philadelphia  when  .James  R.  Grain- 
ger arranged  with  "The  Ladies' 
Home  Journal,"  237  newspapers  in 
every  state  in  the  Union,  and  at  least 
200.000  newsboys  for  an  observance 
of  National  Tox  Mix  Month  during 
March.  The  celebration  will  reach 
directly  more  than  40,000,000  Fox  es- 
timates. 

Practically  every  boys'  club  will 
participate.  Special  essay  contests 
will  be  conducted  in  co-operation  with 
newspapers,  with  special  prizes  given 
by  exhibitors.  There  will  be  a  spe- 
cial Tom  Mix  display  in  over  50.000 
news  stores. 


"Handcuffs"  Wanted 

(Continued  from  Page  1) 
idea  to  handcuff  boys  and  i» i r  1  s  from  14  to  40 
years  old  and  to  require  the  management  to 
furnish  the  cuffs  and  apply  them  at  the  en- 
trance. I  also  would  require  that  no  girl 
between  the  ages  of  14  and  40,  be  admitted 
to  a  theater  unless  her  skirts  fall  at  least 
six  inches  below  the  knee.  Another  feature 
[  would  include  is  this:  that  children  under 
the  age  of  18  be  limited  to  two  picture  shows 
a  week." 

Three  other  laws  dealing  with  motion  pic 
tu res  have  been  proposed  in  this  state  The 
first  provides  for  censorship,  the  second  asks 
that  the  display  or  distribution  of  any  paid 
advertisement  or  advertising  matter  in  any 
motion  picture  shown  be  prohibited,  the 
third  would  forbid  exhibition  of  projectior 
motion  picture  films  made  of  nitrocellulose 
or  similar  hazardous  base,  or  any  other  film 
not    satisfactorily    marked    "safety    film." 


Mae  Murray  Sought 

(Continued   from   Pane    1) 

to  Miss  Murray,  she  is  to  receive 
nearly  $1,000,000  under  the  contract 
which  calls  for  her  presence  in  Eu- 
rope for  a  year.  She  says  she  is 
awaiting  arrival  of  a  representative 
of  the  British  firm,  when  final  terms 
will  be  discussed. 


Fineman  Renews 
Hnllvwood — B.  P.  Fineman,  ex- 
ecutive assistant  to  B.  P.  Schulberg 
has  been  signed  to  a  new  long  term 
■ntract.  Fineman  will  have  several 
important  productions  under  his  di- 
rect    charge. 


Plaza  Pictures  Formed 
W.  E.  Shallenberger  has  secured  a 
New  York  charter  for  Plaza  -  Pic- 
tures, with  1.000  shares  preferred  at 
$100  each  and  2,000  common  no  par 
value. 


Soviet  Films  in  Mexico 
Mexico  City — The  Russian  legation 
here    is    distributing    Soviet    films    in 
competition    with    American    product. 


Your  Income  Tax 


Benefits  to  which  taxpayers  are 
entitled  under  the  Revenue  Act  of 
1926,  and  the  latest  regulations  re- 
lating to  the  income  tax,  are  out- 
lined  in  this  series  of  articles  of 
which  the  following  is  the  fourteenth 


To  be  allowed,  a  claim  for  a  deduction  for 
a  loss  incurred  in  a  "transaction  entered  in- 
to for  profit,"  not  connected  with  the  tax- 
payer's trade  or  business,  must  have  several 
distinct    qualities. 

The  intent  to  make  a  profit  must  have 
existed  at  the  beginning  of  the  enterprise. 
Not  infrequently  deductions  for  losses  are 
claimed  through  the  sale  of  a  house  owned 
and  occupied  by  the  taxpayer  as  a  home.  If 
the  property  was  purchased  for  the  taxpayer's 
personal  use  as  a  residence  without  intent  of 
resale,  it  was  not  a  "transaction  entered  into 
for  profit."  A  loss  sustained  in  the  sale  of 
a  house  purchased  by  the  taxpayer  as  his 
residence  without  intent  to  make  a  profit, 
and  subsequently  rented,  is  not  deductible. 
A  person  claiming  deduction  for  loss  in- 
curred in  the  sale  of  residential  property 
should  attach  to  his  return  an  affidavit  stat- 
ing the  facts  as  to  the  use  of  the  property, 
supported  by  evidence,  record  if  possible, 
showing  his  intent  when  he  entered  the  trans- 
action. 

A  taxpayer  who  buys  an  automobile  to  be 
used  for  business  purposes  and  sells  it  at 
a  loss  is  entitled  to  a  deduction  for  the  loss 
sustained.  But  a  loss  *  sustained  in  the  sale 
of  an  automobile  purchased  for  pleasure  or 
convenience  is  not  deductible,  the  transaction 
not   having   been   entered    into  for   profit. 

All  losses  are  deductible  only  to  the  ex- 
tent by  which  they  are  not  compensated  for 
by    insurance    or    otherwise. 


New  Producing   Firm 

(Continued  from  Pane   1) 
The   pictures   will   be   made    on    Cata- 
lina  Island. 

The  board  of  directors  consists  of 
Tom  White.  William  La  Plante,  Vic- 
tor H.  Clarke.  Clark  W.  Thomas,  M. 
F.    Palmer    and    Bruce    McCaskill. 


Publix   "Chex   Books' 

(Continued  from   Pac/e    1) 

$9,  and  the  $5  books  at  $4.50  and 
$2.50  books  for  $2.25.  Publix  Chex 
Books  purchased  in  Jacksonville  can 
be  used  in  any  Publix  house  in  any, 
other  city.  The  plan  has  been  tried 
out  successfully  in  Canada  and  some 
of   the   West   Coast   Theaters. 


Orpheum  Plans  Two 
Los  Angeles— Building  of  a  $1,000.- 
000  theater  here  and  at  San  Diego 
is  planned  by  the  Orpheum  circuit. 
The  proposed  local  house  will  seat 
2,500.  according  to  Frank  Vincent, 
western  representative  of  the  circuit. 
It  will  be  located  near  the  El  Capi- 
tan. 


Competition  for  Fairmont 

Fairmont,  Minn. — Competition  here 
is  promised  by  Harry  Gilbert,  for- 
merly located  here.  Hay  &  Nicholas 
control  the  town,  operating  the 
Strand  and  Haynic. 


Taylor  to   Replace   Weber 

Los  Angeles — Sam  Taylor,  it  is 
understood,  will  replace  Lois  Weber 
in  direction  of  "Topsy  and  Eva,"  star- 
ring the   Duncan   Sisters. 


Koppin  Opens  30th  House 

Dearborn,  Mich. — Henry  S.  Koppin 
has  opened  the  Calvin,  30th  theater 
of  his  chain.    The  house  seats  1,800. 


And  That's  That 


By  PHIL  M.  DALY 


WALTER  W.  KOFELDT  is  pass- 
ing around  the  cigars  celebrating 
birth  of  a   daughter. 


And  Warren  Nolan,  one  of  Vic 
Shapiro's  bowers  over  at  United 
Artists  is  raving  about  the  daughter 
who  arrived  Sunday. 


Mike  "Six-Syllable"  Simmons  slid 
up  to  Charlie  Stombaugh  at  the 
Pathe  ball  to  inquire  if  he  recalled 
Lincoln's  Gettysburg  address.  "Why, 
I  don't  even  know  his  phone  num- 
ber," shot  back  the  demi-tasse  keeper 
of  the  Broadway  hen  house. 


Despite  the  fact  that  George  Irv- 
ing, has  not  directed  for  two  years, 
he  is  an  important  official  cA  the 
M.  P.  Directors  Ass'n.  This  honor 
was  conferred  upon  him  because  of 
the  good  he  did  for  the  association 
while  behind  the  megaphone. 


Ames  Firm  Expanding 
Ames,  la. — Two  of  the  three  thea- 
ters of  the  Ames  Theater  Co.  will  be 
remodeled  and  a  new  house  built,  un- 
der plans  announced  by  Joe  Ger- 
bracht.  The  new  house,  fourth  in  the 
chain,  will  bring  total  of  seats  here 
to  2,700. 


Shea    Buys    Opposition 

Auburn,  N.  Y. — M.  A.  Shea,  who 
controls  a  chain  in  New  York,  Ohio 
and  Pennsylvania,  has  purchased  the 
Strand  from  Fitzer- Auburn,  Inc.,  for 
$300,000,  and  will  operate  it  in  con- 
junction   with    the    Jefferson. 


Concord  House   Opened 
Concord,  N.  H. — The  Capitol,  new 
Publix    house,    has    opened.      W.    P. 
Gray   circuit   will   operate. 


If  You  Are  in  the 


Market  for  Any  Kind  of 

MOTION  PICTURE 
APPARATUS 

CONSULT    US-AND    SAVE 
MONEY 

SEND  *OR  OUR  PRICE  LIST 

U/tLUKKiHByS 

▼▼110  West   32 "-"St.. New  York. N.y.** 

Phone    Penna.    6564 

Motion  Picture  Department 


AMALGAMATED 
VAUDEVILLE  AGENCY 

Attractions  for 
Picture  Theatres 

Standard    Vaudeville     Acts 
1600  Broadway,  New  York  City 

Phone  Penn.    3580 


•4) 


■■■■■ 


^■■M 


HIT!  Broadway  crowds  storm  Rialto 
doors  to  see  HAROLD  LLOYD  in 
"The  Kid  Brother "♦ 

6d 


New  York  isn't  unique,  "The  Kid  Brother" 
is  due  for  record  clean-ups  in  every  town 
in  the  United  States* 

6d 

Because  it's  HAROLD  LLOYD'S  funniest 
and  best*  It's  the  perfect  box  office  attrac- 
tion. Critics  and  audiences  are  unanimous 
on  that* 

If  you  think  you  know  your  theatre's 
money  capacity  -  play  HAROLD 
LLOYD  in  The  Kid  Brother"  and 
learn  how  far  youVe  under- 
estimated ! 

•   Produced  by  the  Harold  Lloyd  Corporation.    A  Paramount  Release 


Tuesday,  February  15,  1927 


THE 


-cBZOk 


DAILY 


MILV  "PS  WHICH  H£AH  POI1ABS  FOB  SHOWMEN 


"The  Fire  Brigade" 
(M-G-M) 
Invited  fire  department  and  families 
to  a  special  screening  a  week  in  ad- 
vance Three  days  in  advance  the 
small  old  engine  and  one  of  the  latest 
fire  engines  were  parked  in  front  ot 
theater  The  little  engine  carried  a 
sign  reading,  "What  it  was  30  years 
aeo  in  St.  Petersburg"  and  the  oihe- 
one  had  a  sign  reading  "And  what  it 
is  today  in  St.  Petersburg-See  the 
greatest  picture  ever  made— 1  he 
Fire  Brigade'— Florida,  soon.  —Char- 
les H.  Amos,  Florida,  St.  Petersburg. 

"Man  of  the  Forest" 
(Paramount) 

Borrowed  a  lion's  cage.  Procured 
two  mountain  lions  and  placed  them 
in  cage.  Lobby  was  filled  with  trees 
to  carry  out  forest  idea.  Moun- 
tain lions  were  tame  and  hundreds 
came  to  see  them  fed  every  day. 
Mile.  Olga  Celeste,  trainer,  appeared 
every  day  and  took  lions  out  of  cage 
and  exercised  them  in  lobby.  Chil- 
dren as  well  as  grown-ups  petted  the 
animals.  Arranged  for  a  dinner  party 
at  the  Vista  Del  Arroyo  Hotel,  and 
"Buddy,"  one  of  the  lions  sat  at  the 
table  and  ate  dinner.  On  the  closing 
day  of  the  show  had  the  lioness  that 
played  in  the  picture  on  exhibition. 
Trainer  Bert  Nelson  went  into  the 
stage  and  wrestled  and  played  with 
her.  Photographs  were  taken  and 
the  newspapers  played  up  the  "stunt." 
—Tom  F.  McDonald,  Florence,  Pasa- 
dena,  Cal. 


"The  Silent  Lover" 
(First  Nat'l) 
Arranged  lobby  display  consisting 
of  a  huge  scale  erected  above  the  box- 
office  and  stretching  across  width  of 
lobby.  On  one  pan  was  a  sack  of 
gold,  on  the  other  a  three  sheet  cut- 
out of  Milton  Sills  and  Viola  Dana. 
The  scale  was  in  rough  finish  with 
a  gold  tint.  Across  the  beam  was 
lettered  "Love  versus  Gold."  It 
made  a  fine  flash.  The  art  board 
carrying  five  rainbow  photos  was 
moved  outside  on  the  opening  and  a 
rose  colored  spot  played  upon  it,  with 
another  three-sheet  cutout  of  Sills 
and  Viola  Dana  on  the  other  side. — 
Kentucky,  Lexington,  Ky. 

A.   B.   C.    Names   Howard 
Detroit — American    Booking    Corp. 
distributor   of   Gotham   Prod.,   Michi- 
gan, has  appointed  Marion   C.   How- 
ard  manager   of   the    local   office. 


Lester   "U"   Jacksonville    Manager 
Jacksonville,  Fla. — Charles  P.  Les- 
ter is  new  manager  of  the  Universal 
exchange   here. 


Managing  Milwaukee  House 
Milwaukee — Sam  Ludwig  has  been 
appointed  manager  of  the  Radio,  op- 
erated by  I.  Dexter. 


Theater  for  E.  Elmhurst 
Costing   $500,000,  a    1,500-seat  the- 
ater is  to  be  erected  on  Astoria  Ave. 
92nd   and   93rd    Sts.    East    Elmhurst, 
I.  -Skolnick  is  sponsor. 


The  foreign  Vote 

ANEW  IDEA  in  press  book 
service  is  used  by  Imported 
Pictures  Corp.  on  "Slums  of 
Berlin."  As  this  appeals  to 
Germans,  exhibitors  are  urged 
to  use  the  local  German  papers 
in  advertising.  To  aid  them, 
the  press  book  contains  a  spe- 
cial insert  printed  in  German 
with  a  complete  line-up  of  pub- 
licity stories  and  ads.  There 
will  be  a  series  of  these  im- 
ported pictures  released,  and 
the  press  books  on  erch  will 
have  foreign  language  inserts 
printed  in  the  language  of  the 
special  market  to  which  they 
appeal. 


Block  Booking  Ban 

Galled  for  in  Bill 

(Continued  from  Page  1) 
compelled  to  lease  a  certain  number 
of  films  or  suffer  the  loss  of  their  en- 
tire supply.  They  are  also  forced  to 
forego  the  right  of  legal  protest,  he 
states. 

The  bill  would-  make  it  unlawful 
for  a  distributor  to  require  an  exhib- 
itor to  book  more  films  than  he  wants. 
It  also  forbids  distributors  to  force 
an  exhibitor  to  submit  to  arbitration 
in  any  case  where  his  right  to  a  court 
trial  may  be  abridged. 


Benefit  Pictures 

{Continued  from   Page    1) 
made.     The   plan   is   to   make   several 
before   signing. 

Members  of  the  actors  committee 
working  on  plans  for  the  pictures 
are: 

E.  F.  Albee,  Margaret  Anglin,  Ethel  Bar 
rymore,  Blanche  Bates,  Joseph  P.  Bickerton 
Jr.,  Minnie  Dupree,  Holbrook  Blinn,  Ed 
mund  Breese,  Georgia  Caine,  Katharine  Cor- 
nell, Jane  Cowl,  Judge  Dellenhoeffer,  Jeanne 
Eagels,  Elsie  Ferguson,  Daniel  Frohman 
Frank  Gillmore,  Hale  Hamilton,  Crystal 
Heme,  Henry  Hull,  Carroll  McComas,  Basil 
Kathbone,  Lenore  Ulric,  Walter  Vincent. 
This  committee  is  not  yet  by  any  means 
complete;  for  the  whole  scheme  is  less  thaTi 
a  week  old.  From  these  when  complete,  wil 
be  chosen  the  casts.  Finally,  the  Lambs, 
as  a  body,  has  volunteers  for  the  mob 
scenes.  The  promoters  hope  to  interest  the 
other    professional    clubs. 

The  committee  of  authors  in  charge  con 
sists  of  Ellis  Parker  Butler,  Chairman,  ^>hn 
Golden.  William  Johnston,  Phyllis  Duganne 
Will  Irwin  and  Virginia  Tracy.  Already, 
however,  they  have  stories  promised  not  only 
from  members  of  this  committee  but  from 
Anita  Loos.  John  Emerson,  Edna  Ferber, 
Rita  Weiman,  Irvin  S.  Cobb,  Fannie  Hurst, 
Beatrice    Fairfax,    and    Cosmo    Hamilton. 


Ruth  Dwyer  Leaves 
Ruth  Dwyer  has  left  New  York  for 
Hollywood. 


Text  of  Ind.  Bill 

Indianapolis — Following  is  the 
complete  text  of  the  mesaure,  known 
as  "Gwin  House  Bill"  No.  341: 

That  it  shall  hereafter  be  unlawful  for 
any  person,  firm  or  corporation  or  their  or 
its  agents,  engaged  in  producing,  selling,  leas- 
ing or  renting  motion  picture  films,  to  re- 
quire, request  or  compel  by  threats  of  refus- 
ing to  sell,  rent  or  lease  such  motion  picture 
films  to  any  owner  or  lessee  of  a  motion  pic- 
ture theater  within  this  state,  or  to  compel 
such  owner,  or  lessee  by  such  threats  to  buy. 
take  or  lease  more  motion  picture  films  than 
is  desired  by  such  motion  picture  owner  or 
lessee. 

Sec.  2.  That  it  shall  lie  unlawful  for  any 
person,  firm  or  corporation  engaged  in  the 
production,  lease  or  sale  of  motion  pictures 
to  require,  coerce  or  compel  any  person,  firm 
or  corporation  owning  or  operating  any  motion 
picture  theater  within  this  state,  to  submit 
any  matter  or  question  which  may  lie  in  dis- 
pute or  in  controversy  between  such  motion 
picture  producer  and  such  motion  picture 
theater  owner  or  operator  to  submit  to  arbi- 
tration, any  questions  which  in  any  way 
abridges  the  right  of  such  motion  picture 
owner  or  operator  to  the  right  of  a  trial  by 
jury  or  a  court  or  which  in  any  way  de- 
prives such  motion  picture  theater  owner  or 
operator  of  his  or  her  right  to  have  such 
question  or  matter  in  controversy  tried  and 
adjudicated  by  any  court  of  competent  juris 
diction. 

Sec.  3.  Nothing  contained  in  this  act  shall 
be  construed  to  a  apply  to  any  contract,  agree- 
ment or  understanding  which  shall  have  been 
entered  into  prior  to  the  taking  effect  of  this 
act. 

Sec.  4.  Any  person,  firm  or  corporation 
who  shall  violate  any  of  the  provisions  of 
this  act,  shall  be  deemed  guilty  of  a  mis- 
demeanor and  upon  conviction  thereof,  shall 
be  fined  in  any  sum  not  to  exceed  two  hun- 
dred and  fifty  dollars  and  each  and  every  day 
that  violation  continues,  shall  be  deemed  to 
constitute    a    separate    and    distinct    offense. 


Schlanger  Wins  Promotion 
Ted  Schlanger,  serving  as  short 
subjects  manager  at  the  company's 
Chicago  branch,  has  been  made  man- 
ager of  the  Washington  exchange, 
succeeding  Morton  Van  Praag,  new 
manager  of  "Big  U." 


Sunday  Shows  Victory 
Moberly,  Mo. — Advocates  of  Sun- 
day shows  scored  a  victory  when 
Rolla  R.  Rothwell,  former  Mayor, 
was  nominated  for  Mayor  on  the  De- 
mocratic ticket.  The  Republicans  did 
not  place  a  ticket  in  the  field,  and  the 
election  of  Rothwell  as  Mayor  is 
looked  upon  as  certain.  The  race 
between  Rothwell  and  Mayor  Jef- 
fries was  close  but  Rothwell  finally 
won  out  by  57  votes.  Jefferies  had 
vetoed  a  bill  to  restore  Sunday  shows, 
while  Rothwell  during  the  campaign 
repeatedly  stated  he  would  push  the 
repeal  of  the  Sunday  closing  ordin- 
ance if  elected. 


One  Cent  Shows 

Sheldon,  la.— W  i  t  h  what 
probably  will  be  the  lowest  ad- 
mission price,  picture  showings 
will  be  given  at  his  home  by 
Ralph  Sigman.  One  cent  ad- 
mission will  be  charged. 


Claims   Patent   Rights 

(Continued  from  Page  1) 
into  light  waves  for  this  purpose  have  come 
almost  simultaneously  into  use.  The  appar- 
atus announced  on  Saturday  by  the  Radio 
Corp.  of  America,  Wesnnghouse  Co.  and 
General  Electric  Co,  takes  the  sound  waves, 
converts  them  into  light  waves  by  causing 
them  to  oscillate  a  mirror  upon  which  light 
is  projected  and  then  causing  the  light  waves 
to  act  upon  a  radiometer  called  a  photo-elec- 
tric  cell. 

"The  varying  electrical  current  in  this  cell 
makes  a  record  upon  the  moving  film  while 
the  play  is  photographed,  rhereby  synchroniz- 
ing the  voice  and  action.  When  the  reel  is 
shown  the  voice  recorded  on  the  film  is  recon- 
verted  into  sound, 

"Without  minimizing  in  any  way  the  work 
of  the  several  electrical  firms,  it  should  be 
known  that  the  pioneer  conception  upon  which 
the  synchronization  is  now  based  is  attribut- 
able to  a  prominent  American  engineer  who 
died  in  France  in  1924,  the  late  Lindon  Wal- 
lace   Bates.  % 

"His  United  States  patent  (1,294,861  of 
February  18,  1919,  filed  October  1,  1917) 
covers  broadly  the  conversion  of  sound  waves 
into  light  waves  by  oscillating  a  mirror  and 
permanently  recording  the  impressions  upon 
a  moving  surface  with  the  aid  of  a  radio- 
meter. This  is  claimed  to  lie  the  basic  patent 
in  the  art. 

"It  is  not  yet  decided  what  policy  the 
owners  of  the  patent  will  follow.  One  or 
other  of  the  producing  electrical  or  motion 
picture  companies  may  acquire  the  patent  and 
thereby  establish  for  itself  a  monopoly  for  the 
next  ten  years.  Otherwise,  a  special  com- 
pany will  probably  be  formed  to  grant  licenses 
to  applicants  on  a   royalty  basis." 


Wisconsin  Tax  Sought 

(Continued  from  Page   1) 
less"  means  of  raising  several  million 
dollars  in  revenue  annually.     In  com- 
menting upon  the  proposed  bill  Engel 
said." 

"It  is  my  belief  that  the  tax  on  the  pro- 
fessional amusements  and  sports  could  be 
levied  without  imposing  a  hardship  on  any 
one.  The  money  would  be  paid  out  a  little 
at  a  time  and  would  never  be  missed.  Mil- 
lions of  dollars  could  be  raised.  The  rate 
of  taxation,  according  to  information  I  have 
gathered  so  far,  should  be  about  five  per  cent 
of  the  admission  price.'" 


Hedwidge    Sponsors    House 

Buzzards  Bay,  Mass. — A  Hedwidge, 
formerly  of  the  Strand,  Pawtucket, 
is  building  a  theater  here  to  be  known 
as   the    Capitol. 


<r%*fi<n)  (rwwi  crv5^«rs 


?$ 


Col.   Levy  Here 

Colonel   Fred   Levy  of  Lousville  is 
in  New  York. 


Fischer  Building  Another 
Monroe,  Wis.  —  Active  work  on 
Fischer's  new  $150,000  theater  will 
start  here  within  a  few  days.  At 
present  several  buildings  occupying 
the  site  of  the  new  theater  are  being 
razed. 


Cassio  to  Start  Third 
William  Cassio  ('U  Barese)  Italian 
stage  and  screen  player,  will  soon 
start  work  on  "That's  Nothing,"  third 
of  a  starring  series  by  Boheme  Film 
Corp.  The  pictures  are  being  made 
at  Vitagraph,  Brooklyn. 


CLUB 
MIRADOR 

-  -  the  New  York  rendezvous 
of  celebrities  of  the  Stage  and  Screen 

ZNotv  presenting 
JACK  SMITH 

"The  Whispering  Baritone" 

First  American  club  appearance  ot  this 
Famous  VICTOR  Record  artist  after  a 
successful  season  in  London  where  his 
crooning,  captivating,  totally  new  vocal 
art  entranced  the  pleasure  loving  London 
public,  including  a  host  of  the  nobiliry. 

■    Appearing  Twice  Nightly 

also 

JOHNNY  JOHNSON'S 

CLUB  MIRADOR 

ORCHESTRA 

Third  Successive  Season 

E.  Ray  Goetz,  3/lanaging  ^Director 
200  W.  51st  St.,  N.Y.  —  Circle  5106    £ 

Xj>  <Z^W**JZ>  <L*Mb*sJ>  (L^W**±3  <LJ& 


QUKDVEoffUNTA 

her  First  personally  and  independently  produced 

ON  DIED  ARTIfTf  PICTURE 

"^  Selected  by 


oR^ 


R.OXT 

as  the  picture  to  open  his 

aoxT 


THEATRE 
MARCH 


Directed  by 


ALBERT  PARKER 


for  the  World's  Largest  Theatre 


One  of  Year's  Greatest  Pictures 


UNITED    ARTISTS   PICTURE,    EacKf  Picture    Sold    Individually  -  On    Merit 


^NEWSPAPER 
•FILMDOM 


ALL  THE  NEWS 
ALL  THE  TIME 


/OL.  XXXIX     No.  40 


Wednesday,  February  16,  1927 


Price  5  Cents 


Quotas 


^TIRRING  times  in  London 
\  these  days.  After  pro- 
'  longed  discussions,  English 
.roducers  are  in  accord  in  their 
esire  for  an  Empire  quota.  We 
uestion  if  America  fully  real- 
ms what  it  means  if  Parliament 
liould  enact  such  legislation. 

Of  course,  there  is  yet  an  out. 
iritish  exhibitors  who  once  be- 
Dre  balked  at  quota  talk,  might 
asily  kick  over  the  traces  again. 
Jut  the  big  point  to  our  way  of 
Junking   is :    That    the    British, 
rofoundly    moved    by    troubles 
,-hich  surround  their  own  indus- 
y,    will    manouver    until    they 
id    a    way    out.      No    matter 
iiat  that  way   may  be,  it  will 
t  help  American  films  in  Ern- 
ie markets.     And  that  means, 
ngland,       Ireland,       Scotland, 
Vales,  Canada,  Australia,  India 
nd  South  Africa. 

A  New  Story  Next  Year 

Turn  to  London.  What  do  you 
ind?  Wardour,  W.  and  F.  and  Gau- 
iumt,  always  large  buyers  of  Amer- 
can  product  purchased  few  or  no 
nctures  from  the  States  in  1926. 
They  turned  to  France  and  Ger- 
nany.  Ask  independent  distributors 
low  easy  it  is  to  dispose  of  their 
jutput  in  England.  The  answers 
will  be  identical.  From  August,  1925 
lo  July,  1926  there  were  657  pictures 
distributed  in  England.  Our  stu- 
dios supplied  591;  Britain,  23  and  all 
uther  countries,  43.  The  story  will 
be  different  for  1920-1427. 

It  is  not  correct  to  state  that  Amer- 
ica is  losing  her   dominance   in    Eng- 
land but  it  is  right  to  point  out  that 
gradually    less    and    less    of    her    pic- 
tures are  reaching  the  theaters  of  her 
largest   foreign   market.      There    isn't 
an   important  organization   in   the   in- 
Iustry     here     that     has     shown     the 
>roper    sympathy   and    understanding 
oward    England    and    her    problems. 
Ullions  of  English  pounds  are  taken 
it   of   that  country  every   year.      It 
,    true    that    this    country    supplies 
iritish   exhibitors   with   product   that 
ets  them  the  money.     But  pictures 
jf  other  nationality  are  beginning  to 
do   the    same.     The   American    trade 
has  a  real  sized  problem  on  its  hands. 

KANN 


CHAIN  COMPETITION  TO 

FEATUREJONVENTION 

Fireworks     Expected     at 

Columbus    Meetings 

in  May 

Competition  of  chain  theaters  is 
expected  to  be  an  outstanding  issue 
under  discussion  at  the  annual  con- 
vention of  the  M.P.T.O.A.  to  be  held 
May  17-19  at  Columbus,  O.  Con- 
siderable fireworks  are  expected  at 
the  meetings,  when  theater  owners 
detail  alleged  unfair  methods  of  com- 
petition practiced  by  chain  operators. 

Chain  theaters,  and  a  plan  of  cam- 
paign to  combat  the  competition  they 
offer,  was  to  have  been  the  subject 
(Continued    on    Page    5) 


Durant  in  Vitaphone? 

Reports  have  been  in  circulation 
for  several  weeks  that  W.  C.  Durant, 
a  captain  of  industry  in  the  auto- 
mobile field,  is  now  financially  in- 
terested   in    Vitaphone. 

Color  was  given  to  this  report  yes- 
terday when,  in  an  interview  with 
(Continued    on    Page    2) 

20  London  Theaters 

This  is  the  first  of  a  series  of  arti- 
cles on  theater  expansion  in  Great 
Britain,  based  on  a  survey  conducted 
by  "The  Evening  Neivs,"  London. 
Other  installements  of  the  Series 
will  appear  in  early  issues. 

London— More  than  £2,500,000  is 
(Continued    on    Page    2) 


Buys  17  Houses 

A.  B.  Abrahams  has  purchased  17 
suburban  London  music  halls  from 
London  Theaters  of  Varieties,  Ltd.. 
and  will  convert  them  into  picture 
houses,  according  to  a  copyright  dis- 
patch to  "The   New  York  Times." 


To  Announce  Line-up 

Jesse  L.  Lasky  is  en  route  to  New- 
York,  accompanied  by  Walter  Wang- 
er.  In  the  East  he  will  outline  the 
forthcoming  schedule,  preparatory  to 
announcement  at  Paramount's  sales 
convention  in  May  As  stated  by 
THE  FILM  DAILY,  the  schedule 
is  understood  to  call  for  the  release 
next  year  of  62  features,  52  comedies. 
104  issues  of  Paramount  News  and 
an  undetermined  number  of  novel- 
ties. 


Loew  Opening  at  Canton 

Canton,  O. — Loew's  new  house 
will  open  Feb.  19.  Russell  Bovim  is 
manager. 


U.K.  Producers  in  Accord  on 
Quota  of  7  1-2  Per  Cent  in  '28 


New  Rule  on  Shipments 

Boston — Films  in  this  ter- 
ritory hereafter  will  be  handled 
by  approved  carriers  of  stand- 
ing, tollowing  agreement  of  ex- 
changes to  refuse  to  make  ship- 
ment through  other  agencies. 
Unless  the  exhibitor  agrees  in 
writing  to  assume  losses  by 
fire,  theft  or  damage  to  films 
in  transit  none  will  be  shipped 
through  any  but  approved  car- 
riers. 


Conspiracy  Charged 

Cleveland — The  Smith  Messenger 
Service  has  served  an  injunction 
against  the  Film  Board  of  Trade 
with  each  exchange  belonging  to  the 
board  as  co-defendant,  and  against  P 
L.  Tanner  of  the  Transit  Film  Co. 
asking  $100,000  damages  on  ground; 
of  conspiracy  and  restraint  of  trade 

(Continued    on    Page    2) 


$41,700  in  Three  Days 

For  the  first  three  days  of  this 
w.ekj  the  Paramount,  with  Paul 
Whiteman  aj  the  featured  attraction, 
grossed  $41,700.  The  opening  day, 
the  theater  took  in  $16,300,  following 
this  up  on  Sunday  with  ^15,400  and 
about  $10,00  on  Monday.  Beginning 
today,  an  extra  supper  show  will  In- 
added.  The  picture  is  "The  Third 
Degree." 


Decision  Soon 

Washington   Bureau   of   THE   FILM    DAILY 

Washington — Decision  in  the  Fa 
mous  case  probably  will  be  handed 
down  this  week  by  the  Federal  Trade 
Commission.  Inquiry  developed  the 
fact  that  a  verdict  could  not  be  ex- 
pected  before    Feb.    18. 


Fight  at  Hearing 

Washington   Bureau    of   THE   FILM    DAILY 

Washington — Diversion  was  pro- 
vided at  yesterday's  hearing  before 
the  House  subcommittee  on  "blue" 
Sunday  for  the  District  of  Columbia 
by  a  brief  fist  fight  which  caused 
consternation  among  the  women  who 

(Continued    on    Page    5) 

"Metropolis"  at  Rialto 

"Metropolis"  is  to  open  March  5 
at  the  Rialto. 


Government  to  be  Asked 

To  Enact  Necessary 

Legislation 

By  ERNEST    W.  FREDMAN 
Editor,    "The    Daily    Renter" 

London — Producers  here  are  now 
in  accord  regarding  the  quota.  It  is 
understood  and  generally  accepted 
here  as  fact  that  a  quota  of  seven  and 
one  half  per  cent,  will  be  imposed  on 
both  exhibitor  and  distributor  alike, 
effective  Jan.    1,   1928. 

How  the  exhibitors  of  Eng- 
land will  react  to  the  decision 
remains  to  be  seen. 
Production   schedules   of   the  more 
active    English    companies    are    suffi- 
cient to  meet  the  number  of  Rritish 
pictures  necessary  under  the  contem- 
plated quota  provisions.     The  accord 
reached  by  them  after  many  months 
of    wrangling    and    discussion    came 
about  as  the  result  of  a  meeting  with 
(Continued    on    Page    4) 


F.  N.  Meeting  May  20 

First  National's  annual  sales  con- 
vention will  be  held  at  the  company's 
new  studios  at  Burbank,  May  20  to 
23,  it  is  announced  by  Richard  A. 
Rowland.  Approximately  200  sales- 
men and  exchange  managers  will  at- 
tend. Home  office  executives  who 
will  be  present  at  Burbank  include, 
Production  Manager  Rowland,  Sec- 
retary-treasurer Samuel  Spring,  W. 
C.  Boothby,  Florence  Strauss,  Ned 
(Continued    on    Page    4) 


165  Prints  for  U.  S. 

During  1927,  M-G-M  will  use  more 
than  50,000,000  feet  of  raw  stock  film 
lor  domestic  distribution.  This  is 
said  to  represent  one-tenth  of  the 
raw  film  consumed  in  America  last 
year. 

One  hundred  sixty-five  prints  for 
home  consumption  of  each  completed 
(Continued    on    Page    5) 


Publix  Gets  Two  at  Provo 

Provo,  Utah — Publix  is  reported  to 
have  purchased  the  Columbia  and 
Princess    from    J.     B.    Ashton,     Inc. 


Waite   Joins   Famous 

Stanley  B.  Waite,  for  some  years 
prominent  in  the  sales  activities  of 
Pathe,  has  joined  Paramount  where 
he  will  be  associated  with  George 
Weeks  in  the  conduct  of  the  new 
short    subject    department. 


■v;.; 


THE 


<5B0"S 


DAILY 


Wednesday,  February  16,  1!7 


JSk  NEWSPAPER 
0SFILMDOM  | 


ttf  If4rtf^^kl-I.THE  NEWS 
rWl  "^^ALLTHE  TIME 


VoLXXXIX  No. 40  Wednesday,  Feb.  16. 1927  Price5Cents 


JOHN  W.  ALICOATE 


Publisher 


Published  daily  except  Saturday  and  holidays 
at  1650  Broadway,  New  York,  N.  Y.,  and 
copyright  (1927)  by  Wid's  Films  and  Film 
Folk,  Inc.  J.  W.  Alicoate,  President  and 
Publisher;  Maurice  D,  Kann,  Vice-President 
and  Editor;  Donald  M.  Mersereau,  Treas- 
urer, Business  and  Advertising  Manager; 
Ralph  Wilk,  Traveling  Representative.  En- 
tered as  second  class  matter  May  21.  1918, 
at  the  post-office  at  New  York,  N.  Y. 
under  the  act  of  March  3,  1879.  Terms 
(Postage  free)  United  States,  outside  of 
Greater  New  York,  $10.00  one  year;  6 
mon^s.  $5.00;  3  months,  $3.00.  Foreign, 
Vis. 00.  Subscribers  should  remit  with  order. 
\ddress  all  communications  to  THE  FILM 
DAILY,  1650  Broadway,  New  York,  N.  Y. 
Phone  Circle  4736-4737-4738-4739.  Cable  ad- 
dress: Filmday,  New  York.  Hollywood. 
California — Harvey  E.  Gausman,  Ambassa- 
dor Hotel:  'Phone,  Drexel  7000  and  Wash 
ington  9794,  London — Ernest  W.  Fredman. 
The  Film  Renter,  58,  Great  Marlborough  St.. 
London.  W.  I.,  Paris — La  Cinematographie 
Francaise,  5,  Rue  Saulnier. 


Financial 


There  was  a  sprightly  tendency  in  the  trad- 
ing of  film  issues  yesterday,  though  no  notable 
aggregate  sales.  Famous  Common,  both  War- 
ner Stcoks,  Loew's,  Inc.,  Trans-Lux  Screen 
and  Film  Inspection  attracted  most  of  the 
buying,  with  a  general  bullishness  in  price 
all    around. 


Quotations 

High 

Low 

Close 

Sales 

Am.    Seat.    Vtc... 

.   43K 

4334 

4334 

100 

♦Am     Seat.    Pfd.. 

46 

♦Balaban    &    Katz. 

63/2 

*Bal.  &  Katz  Vtc. 

7354 

Eastman    Kodak    . . 

.132 

131J4 

13154 

300 

Famous  Players    .  . 

.11054 

109 

11054 

3,800 

Fam.    Play     Pfd.. 

.12034 

12034 

12054 

100 

Film   Inspect 

.      6 

5% 

6 

600 

Fox     Film     "A".. 

6754 

67  }4 

6754 

100 

Fox   Theaters   "A" 

.   21 

21 

21 

100 

"Intern's  Project.. 

10% 

si'yi 

SZ% 

5254 

1,900 

Metro-Gold    Pfd     . 

2554 

2534 

2434 

100 

M.  P.   Cap.   Corp.. 

10-5i 

1034 

10% 

400 

Pathe   Exch.    "A". 

.   38 

38 

38 

200 

Paramount  B'way.' 

100 

9934 

100 

10 

ttRoxy    "A"     

37 

35 

ttRoxy    Units    . . . 

39J4 

38'/$ 

ttRoxy   Common    . 

10J4 

934 

Skouras    Bros.    . . . 

46 

46 

46 

"Stan.   Co.   of  Am 

87 

Trans-Lux   Screen. 

7tt 

7« 

7% 

2,500 

Univ.  Pict.  Pfd... 

101 

Universal  Pictures. 

40J4 

40  54 

40^ 

100 

Warner    Bros.     .  .  . 

.... 

Warner   Pictures    . 

31 

2934 

3054 

3,300 

Warner  Pist.  "A". 

4234 

41J4      41^ 
1 

t  Bond  Mark 

5,000 

*   Last  Prices  Quoted 

et 

**  Philadelphia  Ma 

-ket 

tt  Bid 

and  Ask 

When  you  think  of 

INSURANCE 

you  are  thinkinp  of 

S  T  E  B  B  I  N  S 

Specialists  in  Motion  Picture 

and  Theatrical  insurance  for 

the  past  fifteen  years 


Arthur  W.  Stebbins  &  Co.,  Inc. 
1540  Broadway  N.  Y.  t. 

Brvant  304* 


"The  disarmament  con- 
ference of  the  six-page- 
per-picture  battle  is  still 
raging.  Reports  from  the 
front  show  progress  but 
considerable  sharpshoot- 
ing.  Monday's  engage- 
ment showed  some  Gen- 
erals withdrawing  their 
troops.  Looks  like  they'll 
make  a  war  correspondent 
out  of  me  yet  if  this  thing 
keeps  up." 


Durant  in  Vitaphone? 

(.Continued  from  Page  1) 
B.    C.    Forbes    of    "The    New    York 
American,"   Durant  said: 

"But  the  one  thing  that  has  the 
biggest  possibilities  of  anything  and 
everything  I  have  come  across  in 
the  last  forty  years  is  the  Vitaphone." 

Forbes  the  interviewer  made  no 
effort  to  conceal  his  surprise,  "The 
American"  says.  The  interview  then 
continued: 

"He  (Durant)  talked  most  enthusi- 
astically of  what  he  sees  lying  ahead 
for  this  invention." 

No  comment  was  made  at  the 
Vitaphone    offices. 


Roxy   Chorus   Rehearsing 

The  Roxy  chorus  reported  for  work 
at  ten  o'clock  yesterday  morning  and 
started  rehearsals  for  the  inaugural 
program  under  direction  of  Charles 
Previn.  This  chorus  has  been  selected 
from   over  2,000  applicants. 

"Wolf's   Clothing"  at  Roxy 

"Wolf's  Clothing,"  Warner  pro- 
duction starring  Monte  Blue,  will  be 
the  second  picture  to  be  shown  at  the 
Roxy. 


No  Censor  Changes 
Albany — Director  James  Wingate 
of  the  M.P.  Censorship  Division 
stated  yesterday  he  will  make  no 
changes  in  the  personnel.  The  de- 
partment's office  is  to  be  transferred 
to_  the  state  educational  building, 
with  the  New  York  office  at  the 
same  address. 


Conspiracy  Charged 

(Continued  from  Page  1) 
Joseph   A.   Smith   is  president  of  the 
Smith    Messenger   Service. 

This  company  held  a  contract  with 
the  film  board  for  delivering  film  in 
the  territory.  It  is  stated  that  the 
board  did  not  renew  at  the  beginning 
of  the  year  but,  instead,  gave  its  busi- 
ness to  the  Transit  Film  Co.  The 
Smith  M.  S.  claims  that  because  al 
of  the  exchanges  transferred  theij 
business  to  Transit,  there  is  evidence 
of  conspiracy,  and  because  by  so  do 
ing  they  have  made  it  impossible  foi 
Smith  Messenger  Service  to  continue 
in  business,  their  action  was  in  re- 
straint of  trade.  No  action  has  beer 
taken  as  yet,  by  the  board  or  its 
members. 


20  London  Theaters 

(Continued  from  Page  1) 
expected  to  be  spent  this  year  in 
building  new  London  theaters  and 
reconstructing  old  ones.  The  program 
will  provide  52,890  seats  and  involve 
20  theaters.  Some  of  the  houses  will 
be  equipped  for  combination  shows, 
some  will  boast  dance  halls  and  most 
will  have  luxurious  tea  lounges  and 
cafes. 

None  of  the  theaters  will  seat  less 
than  2,000,  some  will  seat  from  ,^,000 
to  4,000  and  one  5.000. 


New  "U"   Opening   Set 

Danville,  Va. — Universal's  newest 
house,  "The  Danville,"  will  be  opened 
Feb.  21  with  "Her  Big  Night,"  star- 
ring Laura  La  Plante.  The  house 
seats  1,200  and  is  managed  by  R.  M. 
(Jack)    Frost. 


Sunday  Shows  Lose 

Canton,  N.  Y. — While  students  at 
St.  Lawrence  University  strongly  fa- 
vor Sunday  shows,  the  village  council 
by  unanimous  vote  has  rejected  pro- 
posals for  a  liberal  Sabbath. 


"Stark  Love"  to  Play  Cameo 

"Stark    Love,"    will    open    at    the 
Cameo  Feb.  27. 


Competition  Ends  at  Winsted 

Winsted,  Conn. — Competition  has 
been  ended  here  with  purchase  of 
the  Opera  House  lease  by  owners 
of  the  Strand. 


Ford   Sailing 

Jack  Ford  is  in  New  York.  He 
sails  for  Europe  on  a  two  months' 
trip  tonight  to  secure  atmosphere  for 
"Mother  Burney  Learns  Her  Let- 
ters," a  Saturday  Evening  Post  story 


Chromos  Trading  Company 

1123    BROADWAY 

REAL  ESTATE  FINANCING 

of  every  description 


Suite  1207-8 


'Phone  Watkins  4522 


A  Little 

from  "Lots' 


By  RALPH   WILK  ~t 

WE  herewith  start  a  missing  n;te 
series:  Sidney  Raymond  in 
Joseph  Michael  Schenck  ,  Hstl 
Brooks  Franklin,  Philip  Dakin  Ctr 
rane,  Nicholas  Michael  Schenck,  | 
ert  Henry  Cochrane,  Harry  M  Ti 
Warner,  Sam  Lewis  Warner,  I 
Lewis  Warner,  Felix  Feist  lis 
John  Cunningham  Flinn,  David  \»t 
Griffith,  Cecil  Blount  De  Mille,  } 
field  Richard  Sheehan,  James 
Grainger,  Earl  Wooldridge 
mons,    Robert    Thomas    Kane, 

Wild  Alicoate. 

*  *         * 

By  the  way,  our  "chief 
John  Wild  Alicoate,  has  pro! 
ably  the  most  picturesqu 
colorful  middle  name  of  'em  al 

*  *         * 

Our  own  passing  show 
Irene  Thirer  of  the  Dail 
News  reading  her  own  stuff  i 
the  subway;  Howard  Emmet 
Rogers,  scenarist,  at  th 
Minneapolis  Symphony  co 
cert;  George  Meeker  rushin 
up  Fifth  Avenue;  Joe  Brand' 
and  Jimmy  Bradford  entraii, 

ing  at  7.  p.  m.,  in  the  subwai 

*  *         * 

By  the  way,  George  Meekc 
has  no  special  interest  in  "Sa- 
urday's   Children,"  but  he  he.  ! 
three  children  on  the  stage  an   j 
is  not  always  certain  in  wh< 

theater  he  will  find  them. 

*  *        * 

Charlie  Giblyn  is  taking  mucltv 
terest  in  the  screen  career  ofhv 
daughter,  Edna.  She  is  a  mem* 
of  "The  Joy  Girl"  unit. 


The  finishing   touch   of  refinement 
an   elaborate  production   Is  the 
handcoloring  by 


th 

in 
<ia 


/orcnyft. 


The  Perfect  Handcoloring  of  Film 
528   Riverside  Drive         .Telephone 
New  York  Morningside  17; 


Now  in  Preparation 

"STRANDED" 

BY    ANITA    LOOS 
Sterling    Pictures    Dist.    Corp 
1650   Broadway  N.   Y.  ( 


JohnD.Tippett,Inc 

Raw  Stock 

Negative  and  Positive 

All  Colors 


1540  Broadway         6040  Sontet  Bl»« 
New  York  City  Hollywood,  Calii 


■■»■»»■»»»» 


I    M    IIIMI 


THE 


Wednesday,  February   16,   1927 


<^£ 


DAILY 


JOSEPH  P.  KENNEDY 

Announces  An  Important  Change  Of  Title 

"HELLO  BILL,"  Greatest  Exploitation 
Proposition  of  the  Season,  Becomes 

"MOULDERS 
OF    MEN" 

with 

CONWAY  TEARLE 

Margaret  Morris    Frankie  Darro 


Directed  by  Ralph  Ince 


Story  by  John  Chapman  Hilder 


> 


A  STIRRING  MELODRAMA  written 
by  John  Chapman  Hilder,  managing 
editor  of  the  ELKS  MAGAZINE  and 
backed  by  the  solid  membership  of  1,500 
Elks  lodges  embracing  almost  ONE 
MILLION  MEN  and  their  families, 
"MOULDERS  OF  MEN"  is  easily  THE 
GREATEST  SHOWMEN'S  BOX 
OFFICE  SWEEP  OF  THE  YEAR. 
It  dwarfs  all  tie-ups  of  the  past  and  offers 
an  entirely  new  merchandising  angle 
which  hundreds  of  showmen  already 
have  grasped. 


Produced  and  Distributed  by  Greater  F.  B.  O. 


THE 


OVER THREE HUNDRED 

Letters,  Wires  and 
Messages  Already 
Received  Enthusias- 
tically  Proclaim   the 

1927  FILM 
YEAR  BOOK 


As  the  Greatest  Ref- 
erence Book  on  Mo- 
tion Pictures  Ever 
Published. 


GET  YOURS  NOW  —  EDITION   LIMITED 


Wednesday,  February   16,   1927 


U.  K.  Producers  in 

Accord  on  Quota 

(.Continued  from   Paoe    1  ) 

the  Federation  of  British  Industries 
.it  which  it  was  agreed  that  the  best 
means  of  remedying  the  present  un- 
satisfactory state  of  affairs  was  to 
support  a  quota.  Therefore,  Sir 
Philip  Cunliffe  Lister,  president  01 
the  Board  of  Trade,  has  been  advised 
by  letter  of  the  decision. 

The  trade  and  the  F.B.I,  will  seek 
legislation  authorizing  the  quota  as 
an  official  agency  through  which  more 
British  pictures  will  reach  British 
screens. 

A  British  picture  has  been  defined 
as    follows: 

1.  Feature  length  consisting  of  at 
least   four   thousand   feet. 

2.  A  film  made  by  a  British  Em- 
pire Company,  the  majority  of  shares 
of  which  are  British-owned.,  and  the 
financial  control  of  which  is  in  British 
hands. 

3.  The  story  must  be  the  work  of 
a  British  Empire  author,  or  adapted 
by    a   British   scenario   writer. 

4.  The  picture  must  be  made  in  a 
British  Empire  studio,  unless  the 
necessities  of  the  subject  demand 
otherwise. 

5.  To  be  directed  by  a  British  Em- 
pire   subject. 

6.  Seventy-five  per  cent,  of  total 
salaries  and  wages  to  be  paid  to 
British   Empire  subjects. 


F.  N.  Meeting  May  20 

(Continued  from  Page    1) 

Marin,  A.  W.  Smith,  jr.,  New  E. 
Depinet,  Charles  H.  Steele,  Stanley 
Hatch  and  C.  1'".  Chandler. 

A  special  contingent  will  be  the 
ten  newly  elected  K.  O.  Club  mem- 
bers, the  charter  personnel  of  the 
sales  fraternity,  sponsored  by  First 
National's    sales    cabinet. 


Equipment  Notes 


Projector  Exports  Up 

Washington  bureau  „/  Im.  FILM  DAILY 
Washington — Exports  01  projec- 
tors irom  the  United  States  during 
i'^o  totaled  1,943  valued  at  $510,207, 
representing  an  increase  oi  43o  val- 
ued at  $lo3,9ol  over  the  total  o. 
i,oU7  valued  at  $340,246  in  1925,  ac 
cording  to   the   Dept.   of   Commerce. 

Europe  replaced  the  Far  East  a: 
the  best  market,  importing  00- 
valued  at  $/0,1j8  m  19<:d.  1  ne  tar 
East  with  imports  of  574  projectors 
valued  at  $l-tl,587  in  1920  as  com- 
pared to  4JU  worth  $123,855  in  192J 
was  the  second  market.  Canada 
ranked  third  with  a  slight  increase 
importing  399  machines  valued  at 
$73,749  as  against  371  valued- at  $65,- 
120  the  previous  year.  An  increase 
in  shipments  to  the  Latin-Americai 
market  placed  it  in  fourth  place  ir 
1926.  Exports  to  this  region  totalec 
260  projectors  valued  at  $79,298  a: 
compared  with  236  projectors  in  192.' 
valued  at  $78,529. 

While  the  Near  East  and  Africa  are  com 
paratively  small  markets,  in  1926  they  more 
than  doubled  their  imports  of  American  pro 
jectors,  taking  46  valued  at  $9,578  in  192i 
as  against  17  with  a  declared  value  of  $2,59: 
in   1925. 

The  five  leading  individual  markets  wer 
Canada,  United  Kingdom,  Australia,  Swede 
and  Japan.  The  United  Kingdom  increase< 
imports  of  American  projectors  from  23! 
valued  at  $93,777  in  1925  to  302  valued  a 
$36,715  in  1926.  Australia  imported  29 
projectors  in  1926  valued  at  $50,691  as  com 
pared    with    41     valued    at     $21,186    in     1925 


Virginia  Valli  Convalescing 

Los  Angeles — Virginia  Valli  i: 
convalescing  following  an  operatior 
for  appendicitis. 


OnotA&il 
BIG  one  I 

coming* 


Emory 
Johnson 
Production 


from 


UNIVERSAL  J 


Wednesday,  February  16,  1927 


THE 


-c&H 


DAILY 


DAILY  ITPS  WHICH  MEAN  OOUABS  FOB  SHOWMEN 


"It" 

(Paramount) 
Tie-ups  were  secured  with  local 
lorists,  whereby  they  placed  (  cards 
n  windows  reading,  "Say  'It'  with 
lowers,  see  Clara  Bow  in  'It'  at  the 
toward."  Ten  days  in  advance  of 
;howing.  200  card  board  snipes  read- 
ng,  "What  is  'IT'"  and  200  card- 
ward  snipes  were  tacked  in  every 
ivailable   place. — Howard,    Atlanta. 


"Paradise" 
(First  Nat'l) 
A  tieup  was  effected  with  several 
i>et  shops  and  florists.  The  stores. 
for  advertising  involved,  lent  a  selec- 
tion of  bird  cages  with  canaries, 
tropical  palms,  aquariae,  and  a  gen- 
erous assortment  of  mounted  birds 
and  animals.  These  were  set  in  the 
inside  lobby  around  a  large  framed 
poster  of  Milton  Sills,  giving  a  trop- 
ical setting  to  "Paradise." — Strand, 
Akron,  Ohio. 


"Tell  It  to  the  Marines" 
(M-G-M) 
Well  in  advance  made  arrange- 
ments with  Capt.  Colomy  of  the 
U.  S.  Marine  Recruiting  Station  for 
his  co-operation.  He  supplied  the- 
ater with  machine  guns,  Marine  in- 
signia, and  placed  two  Marines  in 
full  dress  uniform  in  front  during 
the  run.  These  men  alternated  and 
at  no  time  did  the  management  fail 
to  have  a  marine  guard.  From  the 
Naval  Reserve  Depot  were  secured 
authentic  naval  signal  flags  which 
were  run  in  two  strings  from  the 
marque  to  the  roof  of  the  theater. 
These  colorful  flags  made  a  striking 
"flash." — Howard  Kingsmore,  State, 
St.  Louis. 


Chain  Competition  to 
Feature  Convention 

(Continued  from  Page  1) 
of  a  mass-meeting  of  exhibitors 
scheduled  to  be  held  at  Columbus  in 
January.  This  meeting  was  called  off 
on  account  of  the  illness  of  Harry 
Davis,  and  because  the  date  was  un- 
satisfactory. However,  the  proposed 
meeting  now  will  be  combined  with 
the  annual  convention  and  interesting 
developments  are  expected. 

Another  feature  of  the  gathering  is 
expected  to  be  efforts  to  solidify  the 
association  and  win  back  the  various 
units  which  have  seceded  from  the 
national  organization.  Attempts  also 
are  expected  to  be  made  to  induce 
inactive  units  to  co-operate  with  the 
national   organization. 

To  date,  there  has  been  no  indica- 
tion of  what  candidates  will  be  offered 
for  the  presidency  of  the  M.P.T.O.A.. 
nor  has  any  statement  been  made  by 
Eh"  Whitney  Collins  as  to  whether 
he  will  seek  another  term. 


New  Theaters 


ALABAMA 

■  Anniston — Earl  R.  Collins  has  opened  the 
New    Lyric. 

Red  Bay — T.  A.  Wilson  will  soon  open 
his    new    theater    here. 

Robertsdale — L.  Glendenning  has  let  the 
contract  for  his  new  theater  to  John  Adams 
of  Loxley.  The  house  will  be  completed  by 
April    IS. 


165  Prints  for  U.  S. 

(Continued  from  Pane  1) 

picture  are  planned.  The  foreign 
prints,  made  either  in  Chicago  or 
New  York,  are  not  counted  in  the 
estimate,  but  these  would  swell  the 
total  by  an  estimated  10,000,000  feet 

If  placed  end  to  end  the  film  required  for 
U.  S.  consumption  would  span  the  Pacific 
at  its  widest  point,  reach  from  Los  Angeles 
to  New  York  three  times,  stretch  from  San 
Francisco  to  Moscow,  Russia,  or  starting  at 
San  Diego,  Cal.,  touch  Sydney,  Australia, 
M-G-M   states. 

At  the  rate  of  20  minutes  required  to 
witness  the  showing  of  each  1,000  feet  a 
picture-goer  looking  at  all  the  film  made 
this  year  would  have  to  spend  more  than 
20.000  hours  in  a  theater,  or  approximately 
three   years. 

If  the  consumption  of  film  continues  to 
grow  at  the  present  rate.  M-G-M  says,  there 
will  not  he  enough  eauipment  in  the  world 
to  keep  up  with  the  demand  in  another  five 
years.  More  factories  will  have  to  he  built 
and  additional  enormous  laboratories  will 
have   to   be   constructed. 

More  silver  is  said  to  go  into  film  stock 
annually  than  even  passes  through  the  TJti'ted 
States  mint,  and  90  percent  of  the  film  body 
is  cotton.  Both  markets  are  influenced  con- 
siderably   by    the    film    industry. 

Goes  to  Coast 

Pearl  Keating,  story  editor  for 
Samuel  Goldwyn,  is  en  route  to  the 
Coast. 


Evanston  Referendum  April  5 
Evanston,   111. — Sundav  shows  will 
be    voted    noon    April    5.      Petitions 
favoring  a  liberal  Sabbath  have  been 
signed   by    5,000   voters. 


Fight  at  Hearing 

(Continued  from  Page  1) 
comprised  the  bulk  of  the  spectators 
The  fight  started  when  Rep.  Sol 
Bloom  (N.  Y.)  protested  against  the 
treatment  accorded  by  the  commit- 
tee to  Rev.  H.  W.  Lawson,  local  pas- 
tor. This  elicited  from  Rep.  Blanton 
(Tex.),  the  charge  that  Bloom  was 
representing  New  York  film  inter 
ests. 

Denying  the  charge,  Bloom  passed  the  lie 
when  it  was  repeated  by  the  Texas  congrss- 
man.  In  the  ensuing  fight,  Leonard  B. 
Schliss.  manager  of  Glen  Echo  Park,  was 
knocked  down.  Rev.  Harry  Bowlby,  re- 
puted to  be  the  $20,000  lobbyist  of  the  Lord's 
Day  Alliance,  and  other  outsiders  mixed  in, 
with  the  fracas  being  ended  only  by  efforts 
of  other  members  of  the  committee  and  by 
spectators. 

The  principal  witness  was  Dr.  Lawson, 
who  spent  all  of  his  time  on  futile  argument 
with  committee  members  on  legal  points.  A 
discussion  started  last  week  when  the  hear- 
ing adjourned  before  Lawson  had  finished. 
Shortly  before  adjournment.  Rep.  Lankford, 
(Ga.)  author  of  the  measure,  introduced  a 
witness  from  Pittsburgh  who  fared  but  little 
better  than  had  Lawson.  He  was  reminded 
several  times  by  Rep.  Reid  (Til.)  that  the 
committee  wanted  to  learn  what  specific 
benefit  would  accrue  from  Sunday  closing. 
The  Illinois  member  also  criticized  the  wit- 
nesses who  have  appeared  for  their  lack  of 
definite  fact  ns  to  what  Sunday  •'losing  in 
various  states  has  accomplished.  Efforts  were 
made  by  Blanton  to  have  the  hearings 
closed,  but  this  was  opposed  by  Reid,.  Heal- 
ings  were  continued   last   night. 


Will   Return    Soon 

"The  Joy  Girl"  comnanv.  making 
exteriors  at  Palm  Beach,  will  return 
to  the  Fox  studio  the  latter  part  of 
the  week.  Allan  Dwan  is  directing 
The  cast  includes  Olive  Rnrden  and 
Jerry  Miley  who  came  from  the  Coast 
Neil  Hamilton,  Marie  Dresser,  who 
is  returning  to  the  screen;  Marv  Al- 
den,  Helen  Chandler,  Flora  Sheffield 
Peggy  Kellv,  Barbara  Bennett.  Hazel 
Goodwin,  Patricia  Caron  and  Made- 
leine Bayard.  William  Norris,  who  ap- 
peared in  several  Marion  Davies  pro- 
ductions, is  also  in  the  cast.  Frank 
Walsh,  formerly  with  D.  W.  Grif- 
fith, is  in  the  unit,  as  is  Clarence 
Elmer.  George  Webber  is  chief 
cameraman. 


ALASKA 

Fairbanks — Cap.  Lathrop  is  planning  to 
build  a  theater  and  hotel  building.  The  thea- 
ter will  be  the  first  class  "A"  house  in 
Alaska,     seating     1,200. 

CALIFORNIA 

Berkeley — Plans  have  been  announced  for 
a  $125,000  theater  building  to  be  erected  at 
Adeline    St.    and    Ashby    Ave. 

San  Francisco — Ground  has  been  broken 
for  the  new  Levin  theater  at  Taraval  St.  and 
29th  Ave.  It  will  seat  1,400  and  cost  $225, 
000. 


MICHIGAN 

Caspian — John  Eusebio  will  open  the  new 
State     within     a     month. 

Crystall  Falls — The  Ejay  will  open  Wash- 
ington's   Birthday,    costing    $90,000. 

Detroit— The  C.  W.  Munz  Theatrical  Ent. 
have  opened  the  new  $560,000  Riviera  An- 
nex  at    Grand   River  Ave.   and   Joy    Road. 


MINNESOTA 

Jackson— The    new    $50,000    State    built    by 
Joe    Matuska    has    been    opened. 


CONNECTICUT 

Middletown — The  burned  Middlesex  wil 
be    rebuilt    immediately,    to    seat    2,000. 

FLORIDA 

Bradenton— Frank  E.  Kimbell  will  soon 
open    the    Starland.    a    second-run    house. 

Plant  City — Work  has  started  on  Uni 
versal's    new-  Capitol   to    cost    $50,000. 


GEORGIA 

Newman — W.  L.  Wynn  will  open  the  Kit 
the    end    of    February. 

Valdosta — Gortatowsky  Bros.  will  ope 
their   new    theater    about    the    end    of    March. 


ILLINOIS 

Glencoe — Chicago     interests     arc     planning 
to    build    a    1.200    seat   house   here. 

Vandalia — Dominic     Fresana     will     erect 
750    seat    house    to    cost    $100,000. 


INDIANA 

Monticello — Charles    Baker    has    opened    th 
Liberty. 


KANSAS 

Kansas  City — The  Opera  Supply  Co.  wil 
convert  n  building  at  545  Minnesota  Ave 
into    a    theater   at   a    cost   of   $60,000. 


MARYLAND 

Princess  Anne — The  new  Preston  has 
opened  under  management  of  Lee  Tnslcy 
who    leased     from     W.     P.     Fitzgerald,     owner 


MASSACHUSETTS 

Danvers — Louis  Brown  has  opened  hi 
New     O'phenni    here. 

Lowell — -The  Capitol  has  been  opened  b\ 
Thomas     White     on     Middlesex     St. 


To    Vote    on    Sunday    Shows 

Fredonia,  N.  Y. — Voters  here  will 
pass  on  the  Sunday  show  issue  at 
the   March   elections. 


V 


Motion 
Pictures 
to  Order 


Presenfation  trailers;  stunt  openers; 
ideas  developed;  complete  facilities: 
lighting,  cameras,  operators,  sets,  tit- 
ling, printing.  Studio  convenient  to 
everything— 220  W.  42nd  St..  N.  Y. 
Moderate  prices.  Superlative  service. 
Let  us  help  you  build  your  box-office 
standing.     Call,    write    or   'phone. 


Eastern 

•RATION 


CORPORATION 


Film 

220W.42nd.S£v: 


Wisconsin   3770 


Alabama  Towns  Merge 
Birmingham  —  The  long  awaited 
amalgamation  of  the  towns  of  Al- 
bany, Decatur  and  Fairview  has  been 
accomplished.  The  Tri-Cities  arc 
one,  to  be  hereafter  known  as  De- 
catur. Tony  Sudekum  operates  the 
Princess,   Star  and   Delite. 


Seymour,  U.  A.   Manager 

Minneapolis — Walter  Seymour  is 
new  manager  of  the  United  Artists 
branch.  No  successor  to  T.  Y.  Hen- 
ry, who  resigned  as  district  manager, 
has  been  named. 


New  England  Board  Elects 
Boston — Joseph  McConville  is  new 
president  of  the  New  England  Film 
Board  of  Trade.  H.  C.  Cropper  and 
J.  L.  Roth  are  vice  presidents;  Moe 
Grassgrcen,  secretary;  Martha  W. 
Ferris,  corresponding  secretary.  Com- 
mittee chairmen  are:  arbitration,  M. 
N.  Wolfe;  legislation,  Harry  Camp- 
bell; transportation,  W.  H.  Erbb, 
credit,  H.  T.  Scully;  safety,  Moe 
Grassgreen;   executive,   H.  T.    Scully. 

Toledo  Temple  as  First  Run 
Toledo,  O. — The  Temple  is  closed 
during  the  installation  of  Vitaphone. 
When  the  house  reopens  it  will  go 
back  to  the  first-run  picture  policy. 
"Don  Juan"  will  be  shown  with  Vita- 
phone  accompaniment.  The  follow- 
ing week  Reginald  Denny  in  "The 
Cheerful  Fraud"  will  be  shown  with 
Vitaphone  vaudeville  attractions. 
Tack   O'Connell   is   manager. 


The  largest,  most 
comfortable  and  con- 
venient projection 
rooms  in  New  York 


Have  your  pictures  screened 
in  the  best-equipped  projec- 
tion rooms.  No  overtime 
charge  for  projections  at  night 
to  our  regular  customers. 


OUR  PRICES  ARE  AS  LOW  AS 

THE  LOWEST—  • 

OUR  SERVICE  THE  HIGHEST 


Your  films  called  for  and 
returned  without  charge. 

. ".    SIMPLEX 
PROJECTION  ROOMS 

220  West  42nd  Street,  N.  Y.  C. 


Wisconsin    3770 


I 


about  in 


*«//••.* 


COLLEEN 


OORE 


in      ORCHIDS      and      ERMINE 

> 

CONSTANCE  TALMADGE 
in     VENU/     OF     VENICE 

> 

ILTON       SILL/      in 
SEA      TIGE 

> 

AR  RT     L ANGDON 


3iiat 

national  n 


with    BEN    LYON 


NARY    BRIAN 


and      JAM      MADDT 


I      ■ 


NATIONAL  hastheBICONKforMARCH 


B; 


^NEWSPAPER 
FILMDOM 


ALL  THE  NEWS 
ALL  THE  TIME 


)L.  XXXIX     No.  41 


Thursday,  February  17,   1927 


Price  5  Cents 


Out  of  Court 

M  I  LI. IONS  in  savings  year 
L/l  by  year.  That  is  the  un- 
usual  and  interesting  re- 
t  of  the  arbitration  system  as 
eloped  in  conjunction  with  the 
^ldard  exhibition  contract  and 
Film  Boards  of  Trade, 
he  chronic  complainants  may 
t  against  the  system.  That  it 
Ues  fire  from  time  to  time  is 
tutted — even  at  the  Hays  of- 
■but  it  cannot  be  denied  that 
■  agency  is  unerring  in  its  func- 
n  of  settling  disputes  between 
-libitor  and  exchange  over  the 
inter  rather  than  in  the  tribun- 
of  law. 

The  Scales  of  Justice 
Aside  from  the  impossible  conges- 
n  which  litigants  would  meet  were 
courts  turned  to  for  settlement 
the  many  vexatious  and  intricate 
oblems  which  arise,  the  arbitration 
stem  has  this  point  in  its  favor: 
cisions  are  certain  to  be  fair  and 
elligent  since  the  determining  fac- 
■s  are  completely  familiar  with  the 
oblems  with  which  they  tussle. 
Think  of  the  magnitude  of  it!  Over 
1724  cases  were  disposed  of  last 
ar  involving  $2,821,505.  Signifi- 
ntly  enough,  of  this  total  only  25  in 
e  United  States  and  three  in  Can- 
a   required   the    seventh   arbitrator. 

"Oh,  Death " 

Out  Nebraska  way.  there's  a  big 
arted  chap  named  Bert  Morledge. 
ow  this  fellow  conceived  a  brilliant 
a  some  days  back.  He's  a  mem- 
r  of  the  state  legislature  and  author 

a   bill   which   would: 
Handcuff   boys   and    girls    from    14 
40  while  at  picture  shows  and  coni- 
1    the    management    to    supply    the 
cessary  equipment. 
Allow  no  girls  between  14  and  40  at 
eaters    unless    their    skirts    fell    six 
ches  below  the   knees. 
Mr.   Morledge  is  sadly  lost  among 
e    lobbies   and    lanky    legislators    ot 
ebraska  state.     Canon  Chase  or  the 
verend   Bowlby  are   overlooking  a 
st-rate    first   lieutenant. 

Energetic  Victor 
Shapiro — Vcitor  M. — rounds  out 
s  first  year  with  United  Artists  on 
:arch  1.  Handling  perhaps  the  most 
fficult  advertising  and  publicity  post 
this  industry  has  fallen  to  Sha- 
re's lot.  He  has  a  lot  of  tempera- 
ental  folks  to  keep  happy.  Look 
m  over:  Chaplin,  Pickford.  Fair- 
inks,  Swanson.  Barrymore,  Keaton, 
orma  and  Constance.  Goldwyn. 
arrymore,  Schenck.  Boy,  that's  an 
signment.  But  Shapiro  knows 
iw.     He  has  shown  it. 

KANN 


$6,000,000  SEEN  AS 
1926  FAMOUS  NEI 


$11    to    $11.70    a    Share 

Earned  by  Common 

in  Year 

Although  complete  returns  for  the 
fourth  quarter  of  Famous  have  not 
been  fully  compiled  because  of  the 
added  sources  to  be  heard  from,  it  is 
learned  from  authoritative  quarters 
that  net  profits  in  this  period  may 
aggregate  slightlv  in  excess  of  $2,- 
000,000,  says  "The  Wall  St.  News." 
This  would  compare  with  $1,052,829 
reported  for  the  third  quarter  and 
$2,258,190  for  the  three  months  end- 
ed Dec.  26,  1925. 

"Present  indications  are  that  the 
annual  report  of  Famous  for  1926 
may  show  net  income  after  all 
charges,  Federal  taxes,  etc.,  of  be- 
tween $5,700,000  and  $6,000,000."  the 
newspaper  states.  "This  would  be 
equal  after  preferred  dividends  to  be- 
tween $11  and  $11.70  a  share  on  the 
459,229  average  shares  of  common 
outstanding  during  the  year,  and  be- 

(Continued    on    Page    3) 


Bankers  Interested 

In  this,  the  second  article  of  the 
series  on  theater  expansion  in  Great 
Britain,  "The  Evening  News"  sur- 
vey emphasizes  the  big  demand  fo> 
theaters  and  cites  the  interest  of 
bankers  in  the  expansion  programs 
under  way. 

London  ■ —  Theaters  throughout 
Great  Britain  have  been  changing; 
hands   at   a   rapid   rate,    and    "always 

(.Continued    on    Page    3) 


"Blues"  Win  Round 

Washington  Bureau  of  THE  FILM  DAILY 
Washington — By  vote  of  three  to 
one,  the  judiciary  subcommittee  of 
the  House  committee,  following  a 
special  night  session,  decided  to  rec- 
ommend to  the  full  committee  the 
adoption  of  a  Sunday  closing  bill  for 
(.Continued    on    Page    3) 


M-G-M  Dividend 

M-G-M  has  declared  the  regular 
quarterly  dividend  of  47 Vi  cents  on 
preferred  payable  March  13  to  stock- 
holders of  record  Feb.  26. 


Three  Russian  Films 

The  American  branch  of  the  Sov- 
kino.  announces  three  new  prints  ar- 
rived from  abroad.  The  pictures  are: 
"Mother,"  from  a  story  by  Maxim 
Gorky:  "Dina  Dzadzu,"  a  study  of 
Caucasian  life,  and  "The  Three  Mil- 
lions" or  "The  Three  Thieves." 


Arbitration  Boards  Dispose 
of  12/724  Claims  in  1926 


Fox  Bond  Issue 

Within  a  few  days  a  bond 
issue  for  several  million  dollars 
is  to  be  floated  for  Fox  Thea- 
ters Corp.  The  issue,  which 
will  cover  considerable  of  the 
company's  theater  properties, 
will  be  underwritten  by  a  prom- 
inent  financial  house. 


$12,225,000  DEAIJFOR 
U.A.  CHICAGO  HOUSE 


Ground  leasehold  interest  of  the 
Shubert  isterests  in  the  Apollo  at 
Dearborn  and  Randolph  Sts.,  Chi- 
cago, has  been  purchased  by  United 
Artists  in  a  deal  which  the  company 
says  ultimately  will  embrace  $12,255,- 
000.  The  theater  will  be  completely 
remodeled     and     re-opened     as     the 

(Continued    on    Page    2) 


Vita,  in  Fox  Houses 

Yitaphone  equipment  is  to  be  in- 
stalled in  theaters  of  the  Fox  circuit 
as  fast  as  the  machines  can  be  manu- 
factured by  the  Western  Electric  Co. 
The  order  is  said  to  he  the  largest 
single  one  yet  placed  for  Vitaphone. 
There  are  45  theaters  in  the  Fox 
chain.    The  machines  will  be  designed 

(Continued    on    Page    4) 


"McFadden's"   Gets  3rd  Week 

Marking  the  fourth  picture  in  the 
theater's  13  years'  history  to  play  a 
third  week,  "McFadden's  Flats"  will 
lie  held  over  at  the  Strand. 


O'Brien  on  Coast 
Los    Angeles — Dennis    F.    O'Brien, 
first  vice-president  of  United  Artists, 
is   he,re   for   conferences   with   Joseph 
M.   Schenck. 


Arriving  Tomorrow 
Jesse    L.    Lasky   arrives    tomorrow 
from  the  Coast.     Accompanying  him 
are   Walter  Wanger  and   Arthur   W. 
Stebbins. 


Long  Run  Pictures  Planned 

Fairmont,  Minn. — Hay  &  Nicho- 
las, who  operate  the  Strand,  are  re- 
modeling the  Haynic  for  extended 
run  pictures. 


$2,821,506     Involved     in 

Action  in  U.  S.  and 

Canada 

In   the   three   years    of   arbi- 
tration,   the    33   boards    of   the 
United  States  have  disposed  of 
35,650  claims  for  $7,374,662.18. 
Twelve     thousand     seven     hundred 
twenty-four  claims  involving  $2,821,- 
505,96    were    disposed    of    by    the    39 
boards    of   arbitration    in    the    United 
States   and    Canada   during    1926,   ac- 
cording to  figures  made  public  yester- 
day by   Film    Boards   of  Trade. 

The  33  United  States  boards  dis- 
posed of  12,556  claims,  amounting  to 
$2,712,495.22.  Of  these,  5,018  were 
settled  before  the  date  of  the  actual 
hearing  because  the  filing  of  claims 
brought  the  parties  together.    Awards 

(Continued    on    Page    4) 


Piracy  Curbed 

Washington  Bureau,  of  THE  FILM  DAILY 
Washington — American  films  enter- 
ing Poland  will  be  given  the  protec- 
tion of  the  Polish  copyright  law  of 
1926,  under  the  terms  of  an  agree- 
ment announced  by  the  State  Dept., 
effective  immediately.  The  depart- 
ment has  been  negotiating  with  the 
Polish  Government  for  some  time 
(Continued    on    Page    4) 


Hoffman  Gets  Patents 

Control  of  what  he  says  are  the 
basic  patents  for  third  dimension  pic- 
tures has  been  acquired  by  M.  H. 
Hoffman,  vice-president  of  Tiffany, 
in  association  with  Emil  and  Jacques 
Burkhardt  of  Switzerland,  the  in- 
(Continued    on    Page    2) 


Mayer  Returning 
Louis   B.   Mayer  left  yesterday  for 
the   Coast,   accompanied   by   his   wife 
and   daughters. 


Seat    Numbering    Sought 

Albany,  N.  Y. — A  bill  requiring 
theater  seats  to  be  numbered  con- 
secutively to  prevent  patrons  from 
being  deceived  as  to  the  location  of 
seats  purchased,  was  introduced  yes- 
terday in   the   Assembly. 


S.  D.  Tax  Killed 

Pierre,  S.  D.— By  vote  of  62 
to  37,  the  House  yesterday  re- 
jected the  proposed  tax  of  ten 
per  cent  on  theater  admissions. 


THE 


-3&»i 


DAILV 


Thursday,  February  17,  1925 


■mBRg&as&THE 

J<rHEWSPAPtK 
o/'FILMDOM 


»il.xniX;No.4l  Thursday,  Feb.  17.  1927    Price  5Cents 


JOHN  W.  ALICOATE 


Publisher 


Published  daily  except  Saturday  and  holidays 
at  1650  Broadway,  New  York,  N.  Y.,  and 
copyright  (1927)  by  Wid's  Films  and  Film 
Folk,  Inc.  J.  W.  Alicoate,  President  and 
Publisher;  Maurice  D,  Kann,  Vice-President 
and  Editor;  Donald  M.  Mersereau,  Treas- 
urer, Business  and  Advertising  Manager; 
Ralph  Wilk,  Traveling  Representative.  En- 
tered as  second  class  matter  May  21.  1918, 
at  the  post-office  at  New  York,  N  Y. 
under  the  act  of  March  3,  1879.  Terms 
(Postage  free)  United  States,  outside  of 
Greater  New  York,  $10.00  one  year;  6 
mon'^s,  $5.00;  3  months,  $3.00.  Foreign, 
to. 00.  Subscribers  should  remit  with  order. 
Address  all  communications  to  THE  FILM 
DAILY,  1650  Broadway,  New  York.  N.  Y. 
Phone  Circle  4736-4737-4738-4739.  Cable  ad- 
dress: Filmday,  New  York.  Hollywood. 
California — Harvey  E.  Gausman,  Ambassa- 
dor Hotel:  'Phone,  Drexel  7000  and  Wash- 
ington 9794,  London — Ernest  W.  Fredman, 
The  Film  Renter,  58,  Great  Marlborough  St., 
London,  W.  I..  Paris — La  Cinematographic 
Fraucaise.   5,  Rue  Saulnier. 


Financial 


Yesterday's  film  issues  received  action  of  a 
minor  sort;  that  is,  though  the  buying  and 
selling  impetus  wasn't  lacking,  no  notable 
sales  occurred.  Loew's,  Inc.,  led  the  day, 
with  a  3,900  turn-over.  Famous  Common 
was  next  with  1,800.  Everything  else  was 
negligible. 


Quotations 

High 

Low 

Close 

Sales 

Am     Seat     Vtc .  . . 

43^ 

43/ 

4SH 

500 

•Am.    Seat.    Pfd.. 

46 

•Balaban  &  Katz .  . 

63/ 

*Bal.  &  Katz  Vtc. 

73/ 

Eastman   Kodak    .  . 

131/2 

131 

131 

200 

Famous    Players     . 

110 

109/ 

109/ 

1,800 

Fam.    Play.    Pfd.. 

120 

120 

120 

100 

Film    Inspect.     .  .  . 

6H 

6/ 

6->s 

700 

'First    Nat'l     Pfd. 

98 

Fox    Film    "A"... 

67^ 

67  H 

67% 

166 

Fox  Theaters  "A". 

.    2W% 

2\Vi 

21% 

100 

*Intern'l  Project     . 

10% 

S2V% 

52/ 

52% 

3,900 

Metro-Gold.   Pfd.    . 

25% 

257/s 

25% 

100 

♦M.  P.  Cap.   Corp. 

10% 

.... 

♦Pathe    Exch     "A" 

38 

tParamount    B'way 

100 

99/ 

99/ 

ii 

ttRoxy  "A"   

3754 

36 

ttRoxy    Units     .  . . 

41 

39 

.... 

ttRoxy    Common    . 

\iy. 

11/ 

ttSkouras    Bros 

45 

45 

45 

"Stan.    Co.   of    Am 

87 

.... 

Trans-Lux   Screen 

7 '4 

7!4 

7/ 

100 

*Univ.    Pict.    Pfd. 

101 

Universal  Pictures. 

.    40 

39 

39% 

800 

Warner    Pictures.  . 

30 

29% 

29% 

400 

Warner  Pict.  "A". 

41/ 

41 

41 

800 

Last  Prices  Quoted 
Philadelphia  Market 


t  Bond  Market 
tt   Bid  and  Ask 


Equipment  Notes 


Artie  Nu-Air  Installations 
The  Artie  Nu-Air  Cooling  and 
ventilating  system  is  being  installed 
in  the  new  Fortvvay,  at  68th  and  Fort 
Hamilton  Parkway,  Brooklyn.  An- 
other complete  system  is  being  placed 
in  the  new  Roma,  70th  and  13th  Ave., 
.Brooklyn. 


$12,225,000  Deal  for 
U.  A.  Chicago  House 

(.Continued  from  Page   1) 
United   Artists    theater,   with    seating 
capacity   of   1,800. 

Of  the  $12,255,000  sum  involved, 
$2,175,000,  according  to  Joseph  M. 
Schenck,  represents  erection  costs, 
plus  cost  of  the  purchased  theater 
and  its  existing  lease  and  $11,080,000 
rentals.  Louis  Anger,  vice  president 
of  the  United  Artist  circuit,  closed 
the  deal  for  the  Chicago-United  Art- 
ists Theater  Corp.,  and  will  be  in 
charge  of  remodeling.  Everything 
but  the  "four  walls"  will  be  torn 
down,   according  to  Anger. 


To  Photograph  Celebrities 

Irving  Chidnoff  of  the  Chidnoff 
studio  has  been  selected  to  do  the 
photography  for  the  new  Terry  Ram- 
saye  book  commemorating  the  thir- 
tieth anniversary  of  the  motion  pic- 
ture which  Bookart  Publishing  Co. 
will  publish.  Chidnoff  leaves  for 
Hollywood  Feb.  26  to  line  up  the 
celebrities. 


Mabel  Normand  111 

Los    Angeles — Mabel    Normand    is 
ill    with   bronchial   pneumonia. 


Forsyth   Chain  Adds   Another 

Winston-Salem,  N.  C. — The  For- 
syth Amusement  Co.  has  purchased 
a  half  interest  in  the  Victory,  Salis- 
bury, N.  C,  from  Capt.  C.  L.  Welch. 
Sen.  A.  F.  Sams  controls  and  oper- 
ates the  Forsyth  firm  which  is  affili- 
ated with  Piedmont,  Amusement  Co. 


Martha  Sleeper,  "Wampas"  Star 

Los  Angeles — Martha  Sleeper,  Hal 
Roach  "find,"  makes  her  debut  as  a 
"Wampas  star"  tonight  at  the  an- 
nual frolic  at  the  Ambassador,  hav- 
ing been  chosen  to  replace  Jean 
Navelle,  who  was  obliged  to  give  up 
the  honor  because  of  ill  health. 


Frank   Lloyd   Quits   Famous 

Los  Angeles — Frank  Lloyd  has 
terminated  his  contract  with  Famous. 
The  director  is  now  putting  finish- 
ing touches  on  "Children  of  Divorce." 


Park  Lane  Opens  Tonight 

Charles  L.  O'Reilly  and  Al  Gould 
tonight  are  opening  their  new  Park 
Lane,   89th    St.   and    1st   Ave. 


Casey  O.  H.  Leased 
Casey,     la. — Wahe      &      Skellinger 
now     are     operating     the     McMullen 
Opera  House. 


Exhibitors 
Daily  Reminder 


Keep   your 

the- 

ater  prop 

erly 

vzntilated. 

The 

health   of 

your 

patrons    is 

im- 

portant. 

Thursday,  Feb.    17,   1927 


Filming  Vaudeville  History 

Work  has  begun  in  Los  Angeles, 
Chicago  and  New  York,  under  sup- 
ervision of  Herman  Robbins  of  Na- 
tional Screen  Service,  on  the  historic- 
al screen  story  of  vaudeville  "One 
Hundred  Years  of  Progress,"  which 
is  to  be  shown  in  all  vaudeville  the- 
aters during  Centennial  Week  start- 
ing Mar.  14.  The  scenario  contains 
interesting  statistics  and  facts  com- 
piled by  Mark  A.  Luescher  from  data 
prepared  by  .1.  J.  Murdock,  Mrs.  C.  E. 
Kohl.  Eugene  Connelly,  Harry  Sing- 
er, Harry  Jordon,  Fred  Stone  and 
the   late   S.   K.   Hodgdon. 


Arbitration  Order  Asked 
The  Dependable  Exchange  has 
applied  in  the  Supreme  Court  to  com- 
pel Chas.  Sesonske  of  Watertown. 
N.  Y.  to  arbitrate  a  dispute  over 
the  claim  by  the  plaintiff  for  $538 
for  films  ordered  by  the  defendant 
which  he  refused  to  exhibit  or  pay 
for. 


"Blue"  Sunday  Halts  Theater 

Detroit — A  Sunday  closing  fight  is 
looming  at  Birmingham,  exclusive 
Detroit  suburb.  Aroused  by  threats 
of  a  "Sour  Sabbath"  Kunsky-Balaban 
&  Katz  has  suspended  building  of  a 
new  theater.  Business  men  state 
that  if  Sunday  pictures  are  banned, 
rigid  enforcement  of  the  "blue"  or- 
dinance will  be  insisted  upon. 


Sylvester  Honored 
"Los  Angeles— Herbert  Sylvester, 
president  of  Creco,  Inc.,  studio  light- 
ing manufacturers,  has  been  elected 
consulting  engineer  to  the  first  an- 
nual Motion  Picture  Exposition  to 
be  held  in  the  Ambassador  Hotel 
Auditorium,   March   7  to    12. 


APPLIED  INTELLIGENCE 

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clients  have  only  recently  learned  how  to  apply  this  knowledge  to 
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CONSULT 

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!■■■■■■■■■■■■ 


Hoffman  Gets  Patent 

(Continued  from  Page   1) 
ventors.     Hoffman,  who  returned  : 
cently   from   Europe,   says  that  tht| 
patents  are  amply  protected  throug 
out  the  world. 

Third  dimension  pictures  made  w: 
the  process  can  be  shown  withe 
making  any  changes  in  the  theate 
equipment,  according  to  Hoffman. 

The  Burkhardt  brothers,  he  sai 
now  are  preparing  their  various  pail 
phanalia  and  are  expected  to  sail  f  I 
the  United  States  next  month.  Ii| 
mediately  upon  their  arrival  it 
Hoffman's  intention  to  start  work 
a  feature  production  as  well  as  I 
several  short  subjects  employing  t( 
new    invention. 


Th 


Eckman  Resumes  Post 

Samuel  Eckman,  Jr.,  M-G-M  N( 
York  district  manager,  has  return 
to  his  office  following  his  recove 
from  illness. 


On  Paramount  Lot 

Hollywood — Bebe  Daniels  h  ; 
launched  work  on  "Senorita"  ivi 
Clarence  Badger  directing  and  wi 
James  Hall  as  lead  and  Willia 
Powell  as  villain.  This  is  Badge 
third  with  Bebe.  The  same  is  trj 
of  James  Hall.  Josef  Swickard" 
to  play  Bebe's  grandfather.  Li' 
Manetti,  young  Italian  actor  w 
played  his  first  American  role 
"Evening  Clothes,"  has  been  s.gn 
for  "The  Woman  on  Trial,"  starri 
Pola  Negri.  The  role  originally  w 
planned  for  Ricardo  Cortez,  who  w 
play  Pierre  Bouton  instead.  Wo 
has  been  completed  on  Florence  > 
dor's  "Afraid  to  Love." 


Manfred  Lee  Joins  Sterling 

Manfred  B.   Lee,  for  several  yes 

connected  with   F.   B.  O.  in  the  pu 

lieity  and  advertising  department,  h 

quit    that    company    to   join    Sterlin 


Original    Negatives   of   Everythinj 
in  Motion  Picture  Stock  Shots 

WAFILMS,  INC. 

W.  A.  Flitter,  Pres. 
130  West  46th  St.  Bryant  818 


Now  in  Preparation 
PRETTY  CLOTHES 

From  the   Story 

'  Pretty  Clothes  and  Good  Times' ' 

By   Peggy  Gaddis 
Sterling    Pictures    Dist.    Corp. 
1650  Broadway  N.  Y.  C.  j 


AMALGAMATED 
VAUDEVILLE  AGENCY 

Attractions  for 
Picture  Theatres 

Standard    Vaudeville     Acts 

1600  Broadway,  New  York  City 
Phone  Perm.    3580 


*  — 


Thursday,  February  17,  1927 


f-^B^ 


DAILY 


Do  You  Know 
=  9   = 


rpHAT  the  gross  intake  of  all 
•*■  picture  houses  in  the  United 
States,  is  sixty  times  greater 
than  that  of  all  theaters  show- 
ing so-called  "legit"  attractions 
combined. 


Your  Income  Tax 


,  Benefits  to  which,  taxpayers  are 
fititled  under  the  Revenue  Act  of 
)26,  and  the  latest  regulations  re- 
.ting  to  the  income  tax,  are  out- 
ned  in  this  series  of  articles  of 
\hich  the  following  is  the  fifteenth. 

[Losses  arising  from  "tires,  storms,  ship- 
Ireck,  or  other  casualty,  or  from  theft"  are 
Ijductible,    and    need    not    be    connected    with 

e  taxpayer's  trade  or  business.  If  his 
)me  or  automobile  is  destroyed  by  fire,  or 
!s  summer  bungalow  damaged  by  storm,  he 
ay  claim  a  deduction  for  the  loss  sustained, 
llowance,  of  course,  must  be  made  for  any 
jsurance  received.  The  term  "other  casu- 
ty,"  within  the  meaning  of  the  revenue  act 
1926,  is  one  arising  through  the  physical 
rce  of  nature — for  example,  a  flood  or  frost. 
i  Loss  of  property  by  theft  or  burglary  is  an 
lowable  deduction,  and  need  not  be  incurred 
i1  trade  or  business.  Hence  the  loss  oc- 
i.sioned  by  the  theft  of  jewelry  or  an  auto- 
Lobile  used  for  pleasure  or  convenience  is 
OTuctible.       Should     circumstances     attending 

loss  of  jewelry  leave  the  owner  in  doubt 
s  to  whether  it  was  stolen,  misplaced,  or 
St  from  his  person,  a  claim  for  loss  would 
)t  be  allowed.  It  must  be  established  that 
ie   jewelry    was    stolen. 

A  loss  for  embezzlement  is  deductible  for 
ie   year   in   which   sustained. 

Losses  in  illegal  transactions  are  not  de- 
ictible.  Legislation  makes  illegal  many 
Irms  of  wagering  contracts.  But  if  the 
iws  of  a  State  do  not  prohibit  betting — as, 
ir  example,  at  a  race  track — such  transac- 
ons  are  lawful  and  the  entire  amount  of 
ie  losses  sustained  may  be  deducted  from 
ross    income. 

Cohen  Asks  Law  Amendment 
Amendment  of  the  state  law  con- 
erning  admission  of  minors  to  the- 
ters,  is  proposed  bv  Sydney  S. 
ohen,  former  M.P.T.O.A.  president, 
\  a  letter  sent  to  theater  owners  and 
ublic  officials.  Citing  difficulties  en- 
ountered  by  theater  owners  and  em- 
loyes  in  enforcing  the  law,  he  asks 
nat  the  age  limit  be  reduced  to  12 
ears,  the  same  classification  used 
y  the  Government  for  taxation  pur- 
oses  and  by  railroads  in  determining 
minor:  that  no  children  under  16 
e  permitted  above  the  ground  floor 
f  any  theater;  that  they  be  segre- 
ated  from  adults,  in  care  of  a  ma- 
ron  and  admitted  only  after  school 
ours. 


No  Action  in  N.  J. 
Trenton,     N.     J. — There     is     little 
hance   for  action    on    "blue"   laws   at 
his   session   of   the    Legislature,   it   is 
elieved. 


Fire  Damages  Butterfield  House 
Pontiac,   Mich.- — Fire   damaged   the 
Strand  here,  operated  by  Bijou  The- 
trical    Enterprises    (Butterfield). 


St.    Elmo    Has    New    Owners 

St.     Elmo,     111.— Hudson     &    Rule 
ow  are  operating  the  Gayety. 


$6,000,000  Seen  as 

1926  Famous  Net 

(Continued  from  Page   1) 

tween  $8.80  and  $9.35  a  share  on  the 
575,070  common  actually  outstanding 
on  Dec.  31,  last.  During  the  year 
ended  Dec.  26,  1925,  Famous  expe- 
rienced the  largest  profits  in  its  his- 
tory, with  net  income  of  $5,718,054, 
after  all  charges,  depreciation,  taxes, 
etc.,  being  equivalent  to  $18.39  a 
share  on  the  average  275,102  common 
shares  outstanding  during  1925,  and 
$13.67  a  share  on  the  370,114  shares 
actually  outstanding  on  Dec.  26,  1925. 

"The  increased  common  outstanding  capi- 
talization this  year  was  brought  about  through 
the  offering  last  June  to  common  stockholders 
of  the  privilege  of  subscribing  to  50  per  cent 
more  common  stock  in  the  ratio  of  one  share 
for  each  two  held.  The  larger  part  of  the 
money  derived  through  this  financing  was 
used  in  the  acquisition  of  control  of  Balaban 
&  Katz,  of  Chicago,  operating  a  profitable 
chain  of  picture  theaters.  Control  of  Bala- 
ban &  Katz  by  Famous  was  not  effected  until 
October  It  is  understood  that  no  income 
from  this  source  will  be  figured  in  the  192'6 
earnings  of  Famous  other  than  dividends  in 
November  and   December." 


Bankers  Interested 

(Continued  from  Page   1) 

at  a  profit  to  the  man  who  sells,"  ac- 
cording to  a  representative  of  Harris 
&  Gillow,  a  leading  firm  of  agents. 
Never  before  have  so  many  people 
been  anxious  to  invest  their  money 
in  theater  properties.  A  new  phase 
of  this  development,  is  the  advent 
of  bankers  and  of  svndicates  into  the 
field. 

"We  have  just  been  approached  by 
a  group  of  city  men  to  find  them  80 
cinema  theaters,"  declared  the 
speaker. 

Ostrer  Bros.,  a  London  firm  of  merchant 
bankers,  recently  purchased  for  around 
£700.000,  15  theaters  of  the  Biocolor  circuit 
which  includes  houses  in  all  parts  of  the 
country,  four  being  at  Holloway-Road,  Peck- 
hptn,    Hoxton    and    Dalton. 

These  banker-brothers,  who  also  are  direc- 
tors of  the  British  Gaumont  producing  com- 
pany, have  been  associated  with  the  recent 
negotiations  for  the  Capitol,  although  a  hitch 
has  developed  over  the  price  of  £600.000 
asked.  The  same  firm,  it  is  stated,  ia  con- 
sidering purchase  of  another  group  of  London 
theaters    in    a   deal    said    to    involve    £400,000. 

Some  30  plans  for  new  London  theaters  are 
reported  under  way,  with  at  least  20  ex- 
pected to  materialize  this  year,  providing  52,- 
930    new   seats    in  the   London  district. 


"Blues"  Win  Round 

(Continued  from  Page  1) 
the  District  of  Columbia.  The  meas- 
ure would  permit  Sunday  amuse- 
ments only  between  the  hours  of 
two  and  seven.  Even  Southern  mem- 
bers admitted  that  the  bill,  intro- 
duced by  Rep.  Lakford  (Ga.)  is  too 
drastic  and  that  some  revision  of  its 
provisions  should  be  made.  There 
is  not  much  likelihood  that  the  com- 
mittee will  report  the  measure  to  the 
House  this  session. 


"Destiny  of  Russia"  Showing 

United  Import  Film  Corp.,  will 
give  a  press  screening  of  "The  Des- 
tiny of  Russia"  at  the  Astor  Sunday 
afternoon.  The  film  was  produced  by 
the  company  in  Poland  under  super- 
vision  of   K.    S.    Rymowicz. 


Pierce   Buys  at  Talledega 

Talledega,  Ala. — Harry  E.  Pierce 
has  purchased  the  Rivoli  from  Earl 
R.  Collins,  who  has  taken  over  the 
Lyric  at  Anniston. 


F 


OREIGN  riELDS 


Fi 


Thoroughly  and  Consis- 
tently Covered  Day  In 
and  Day  Out 


By  the 


Film  Daily 


A  Circulation  That  Is 
World  Wide— 


-Correspondents  and  Direct 
Contact  Wherever  Film 
Activity  Centers 


THE 


-^m 


-zm 


DAILY 


Thursday,  February  17,   1927 


DAHY  TIPS  WHICH  H£AH  POLLftBS  FOP  SHOWMEN 


"Flaming   Frontier" 
(Universal) 

A  display  of  the  implements  of  war 
used  during  the  Civil,  the  Spanish- 
American  war  and  World  wars  cre- 
ated a  great  deal  of  interest  in  the 
lobby.  The  material  was  loaned  by 
the  local  post  of  the  American  Leg- 
ion, the  G.  A.  R.  and  the  Veterans 
of  Foreign  Wars,  and  was  arranged 
as  a  comparison  of  the  guns  and 
other  paraphernalia  of  the  different 
periods.  —  Academy,  Northampton, 
Mass. 


"Tell  It  to  the  Marines" 
(M-G-M) 
Natrona  County's  ten  ton  cater- 
pillar tractor  was  inducted  into  ser- 
vice. It  was  necessary  to  consult 
the  police  commissioner  and  street 
commissioner  before  ballyhoo  could 
be  used  in  business  sections.  When 
the  tractor  was  not  thundering  its 
way  along  streets,  it  was  parked  in 
front  of  theater.  "Leathernecks' 
Night,"  "Buddies'  Night"  and  "Gobs' 
Night"  were  advertised.  Invitations 
were  extended  to  the  ranking  mili- 
tary and  naval  men. — A.  H.  Stewart, 
America,   Casper,  Wyo. 


"We're  In  the  Navy  Now" 
(Paramount) 
Secured  advance  publicity  by  hold- 
ing a  midnight  matinee  simultane- 
ously at  the  Rialto  and  at  the  Win- 
throp  Hotel  across  the  street,  which 
was  staging  an  Army  and  Navy  Ball. 
Commanding  officers  were  warm 
in  their  praise  of  the  picture  and 
some  splendid  endorsements  were  se- 
cured. Word  of  mouth  advertising 
brought  many  inquiries  for  the  play- 
date.  —  George  Greenlund,  Rialto, 
Tacoma. 


20,000,000  Hear  Production  Broadcast 

Twenty  stations  in  a  nation-wide 
hook-up  last  night  broadcast  for  what 
is  believed  to  be  the  first  time  the 
production  of  a  picture.  It  is  esti- 
mated 20,000,000  radio  fans  were 
tuned  in.  "Knockout  Reilly,"  was 
the  picture  broadcast  during  the 
Eveready  House  through  stations 
served  by  the  National  Broadcasting 
Co. 


Cash's  Duties  Expanded 
Cleveland — Lowell  Cash,  who  re- 
cently assumed  management  of  the 
Imperial,  Brody-Universal  house,  is 
continuing  supervision  of  the  Kins- 
man and  also  has  charge  of  advertis- 
ing and  publicity  for  the  local  cir- 
cuit. 


Asher  and  Goulding  at  A.  M.  P.  A. 

E.  M.  Asher  of  Asher,  Small  & 
Rogers,  producers  of  "McFadden's 
Flats,"  and  Edmund  Goulding  will 
be  honor  guests  at  today's  A.  M.  P. 
A.  luncheon. 


Buys    Bell    City    Theater 
Bell  City,  Mo. — J.  F.  Springer  has 
purchased  the  Gem. 


Tom  Mix  Month 

EXHIBITORS  will  be  given 
the  advantage  of  some  un- 
usual publicity  in  celebration  of 
Tom  Mix  Month  during  March. 
The  Curtis  Publishing  Co.  will 
take  full  page  ads  in  several 
hundred  newspapers  through- 
out the  country.  This  company 
has  mobilized  its  field  force  of 
about  200,000  newsdealers,  re- 
presentatives and  agents  every- 
where to  take  active  part.  They 
will  cooperate  with  exhibitors 
of  Mix  pictures  and  local  news- 
papers. During  the  month  the 
National  Tom  Mix  Young 
American  Legion  will  be  organ- 
ized in  every  state.  The  first 
local  posts  will  embrace  only 
newsboys  organized  under  the 
supervision  of  local  newspapers. 
One  million  special  cooperative 
window  cards  proclaiming  Na- 
tional Tom  Mix  Month  and  the 
Tom  Mix  issue  of  "The  Ladies 
Home  Journal"  now  are  being 
distributed  to  dealers.  Daily 
bulletins  are  being  sent  out  to 
all  boys'  organizations  through- 
out the  United  States.  Special 
cooperative  National  Tom  Mix 
Month  lobby  displays  are  also 
being  arranged  for  exhibitors. 
There  aslo  will  be  local  radio 
broadcasting  of  National  Tom 
Mix  Month  programs. 


Piracy  Curbed 

(Continued  from  Page  1) 
in  an  effort  to  secure  a  reciprocal 
copyright  agreement,  as  a  result  of 
the  piracy  of  American  films  in  Po- 
land, which  a  year  ago  caused  con- 
siderable trouble  to  American  pro- 
ducers. 


Herron  Buys  on  Agreement 
for  the  Past  Six  Months 

Fred  L.  Herron,  who  handles  for- 
eign affairs  at  the  Hays  organization, 
has  been  at  work  on  the  copyright 
arrangement  with  Poland  for  some 
time  and  is  directly  responsible  for 
the  agreement  via  the  State  Depart- 
ment. One  of  the  biggest  piracy  rings 
in  years  was  unearthed  some  months 
ago  in  Warsaw  from  which  city  about 
a  dozen  smaller  European  countries 
were  fed  illicit  prints.  The  Polish 
Government  has  unofficially  done 
what  it  could  do  discourage  the  prac- 
tice but  the  absence  of  a  legal  instru- 
ment to  enforce  its  requests  made 
the  efforts  futile.  In  the  new  agree- 
ment, that  legal  wedge  has  now  been 
secured. 

In  return  for  the  protection  of 
American  films,  this  Government  will 
more  satisfactorily  safeguard  Polish 
literature  in  which  a  flourishing  but 
illegal  trade  has  been  maintained 
here  for  some  time. 


Kramer  Coming  to  New  York 
Detroit — Louis  P.  Kramer,  con- 
tact man  for  B.  &  K.,  who  has  been 
working  on  publicitv  at  the  Michigan 
since  its  opening  has  resigned.  It  is 
reported  he  will  join  the  publicity 
department  of  a  producing-distribut- 
ing  firm  in  New  York. 


Arbitration  Boards 
.  Dispose  of  12,724 

(Continued  from  Page    1) 

made  totaled  5.470  for  a  total  of  $1,- 
356,233.78,  with  a  seventh  arbitrator 
necessary  in  but  25  cases.  Claims 
withdrawn  totaled  812  and  440  were 
dismissed  for  want  of  jurisdiction,  in- 
complete filing,  etc.  On  Jan.  1,  there 
were  1,007  claims  pending,  totaling 
$300,959.98.  Seventy-one  claims  were 
litigated  after  submission.  All  but 
five  were  actions  to  reduce  arbitra- 
tion awards  of  1924  and  1925  to  judg- 
ments. 

The  six  Canadian  boards  consid- 
ered 127  claims  and  made  105  awards 
totaling  $78,875.48.  Three  cases  re- 
quired a  seventh  arbitrator.  Thirty- 
eight  claims  were  settled  before  date 
of  hearing.     These  totaled  $21,061.48. 


Vita,  in  Fox  Houses 

(Continued  from  Page  1) 
to  synchronize  pictures  and  sound, 
whether  recorded  by  the  use  of  the 
photographic  or  phonographic  meth- 
od. This  will  make  available  product 
of  the  Fox-Case  Movietone  which 
records  sound  photographically  upon 
the  film,  the  second  or  phonographic 
method  will  make  available  to  these 
houses  over  the  same  machines  any 
product  which  their  managers  might 
book   from    Vitaphone. 

Theaters  which  are  to  be  among 
the  first  to  receive  Vitaphone  equip- 
ment are:  Philadelphia;  Academy  of 
Music,  City,  Japanese  Garden,  Nemo, 
Star,  Audubon,  New  York;  Crotona, 
Ridgewood  and  Folly,  Brooklyn;  Jam- 
aica, Jamaica,  L.  I.;  Terminal,  New- 
ark, N.  J.;  American,  Paterson,  and 
Liberty,  Elizabeth. 


Loew's   Grand   Opening 
Loew's    Grand,    Fordham    Rd.    and 
Jerome    Ave.,    the    Bronx,    opens    to- 
night. 


And  That's  That 


~"  By  PHIL  M.   DALY 

GREAT  sportsmen,  these  reformers. 
Rep.  Blanton  at  the  "blue"  hear- 
ing riot  in  Washington,  was  not 
averse  to  kicking  a  spectator  nor  try- 
ing to  hit  Rep.  Bloom  while  the 
latter  was  wearing  glasses,  while  he 
was  down,  while  the  Rev.  Harry 
Bowlby,  the  Lord's  Day  Alliance 
lobbyist,  picked  the  smallest  man  in 
the   room    to   attack. 


"Yes,"  replied  the  contented  ex- 
hib,  officials  of  the  Whoozis  Film 
Co.  take  an  interest  in  my  theater. 

"They  would  in  mine,  too,'" 
squawked  the  grouchy  competitor, 
"but.  they  want  a  51  per  cent,  in- 
terest." 


Talk  about  carrying  coals  to  New- 
castle, J.  D.  Trop  of  Capital  Prod., 
has  just  sold  "The  Black  Bottom"  in 
Africa. 


Hollywood  has  a  "Queen  Marie." 
It's  Marie  Prevost,  who  has  been 
named  queen  of  the  Mardi  Gras  tit 
be  staged  at  Fresno  Feb.  21. 


Being  a  poor  actor  on  the  old 
Lubin  lot  proved  a  boon  to  Joseph1 
Boyle,  for  it  got  him  a  chance  at  di- 
recting. 


Now  in  Preparation 

A  Million  ForJLove 

IBY  PEGGY  CADDIS 

Sterling    Pictures    Dist.    Corp. 
1650   Broadway  N.   Y.  C. 


■^a  (TW^T)  <TWW1)  (TVSWS  (T^»^7)  (T^OWZ)  (P^W^Txr^VWTXT'^ 


Club  Mirador 

the  New  York  rendezvous  of  celebrities  of  Stage  and  Screen 

GJS(ow  Presenting 
JACK    SMITH 

'«'The  "Whispering  Baritone" 

First  American  club  appearance  of  this  Famous  VICTOR 
Record  artist  after  a  successful  season  in  London  where  his 
crooning,  captivating,  totally  new  vocal  art  entranced  the 
pleasure  loving  London  public,  including  a  host  of  the 
nobilir- 

Appearing  Twice  Nightly 

also 

JOHNNY  JOHNSON'S 
CLUB  MIRADOR  ORCHESTRA 

Third  Successive  Season 

E.  Ray  Goetz,  ^Managing  'Director 

200  West  51st  Street,  New  York  -  Phone  Circle  5106 


^NEWSPAPER 
•  FILMDOM 


ALL  THE  NEWS 
ALL  THE  TIME 


<OL.    XXXIX     No.  42 


Friday,    February    18,    1927 


Price  5  Cents 


That  Deal 

j-OE  SCHENCK  is  mighty 
busy  in  the  theater  field 
these  days.  All  on  behalf 
I  United  Artists.  It  may  or 
lay  not  be  significant,  but  did 
111  notice  that  United  is  enter- 
g  a  partnership  with  the  Loew 
Jrcuit  in  Baltimore  and  in 
iittsburgh? 

Perhaps  the  wiseacres  are  alb 
•rong  about  the  famed  merger. 
Possibly     United     Artists     and 
'  tetro-Goldwyn-Mayer  will  con- 
nue    on    their    separate    ways. 
,^he  principals  insist  that  they 
ill.       But     remember     that 
rothers     Joe     and     Nick     are 
ighty  close  to  each  other.  And 
;;ght  there  you  have  the  reason 
Ihy  anything  might  happen. 
The  maze  of  speculation  and 
eport  is  intricate  indeed.     But 
it  all  events  Joe  comes  East  in 
I  few  days.     The  usual  visit — 
ierhaps.    Then,  who  knows  but 
.fiat  business  of  far  greater  im- 
port brings  him  here?     It  is  un- 
erstood   Charlie   Chaplin's    ob- 
ections  have  been  removed. 

Don't  be  terribly  surprised,  on  the 
.ther  hand,  if  another  company  mem- 
,er  of  United  Artists  balks.  It's  just 
possibility. 

Hammons  Talks 
Educational  today  finds  itself  in  a 
tronger  position  than  ever  before. 
Larle  W.  Hammons,  watching  the 
igns  on  the  horizon,  planned  and 
>lanned.  Today  Educational  has 
.ought  up  all  of  its  exchanges  which 
vere  previously  owned  only  51  per 
:ent.  His  principal  producing  units 
,re  his— 100  per  cent.— with  one  ex- 
eption. 

With  Famous  and  M-G-M  about 
o  make  the  short  subject  field  more 
:ompetitive  than  ever  before,  Ham- 
nons  figured  he  had  to  protect  his 
iaby.  And  this  is  what  he  has  done 
With  his  chief  production  sources 
lis  very  own  and  a  firmer  seat  than 
:ver  before  in  the  sales  saddle,  he 
,tates  emphatically  that  the  road  to 
ruture  dividends,  is  clear.  He  hasn't 
ost  sight  of  market  conditions.  Ham- 
mons realizes  that  there  will  be  more 
short  product  than  ever  before  and 
:hat  sales  efforts  will  be  of  the  keen- 
est nature.  He  bases  his  optimism — 
and  he  has  plenty  of  it— on  quality 
product,  no  matter  who  makes  it. 

There's  nothing  new  in  the  theory. 
Pictures,  this  year  and  all  years,  will 
be  the  foundation  of  the  business. 

K  A  N  N 


FOX  CHICAGO  THEATER 
NEW  EXPANSION  MOVE 

5,000  Seat  House  in  Loop 

to  be  Link  in  Growing 

Company  Chain 

Chicago — Fox  is  expected  shortly 
to  get  plans  in  work  for  a  5,000-sea! 
theater  on  its  Washington  St.  site. 
The  parcel  is  between  State  and 
Dearborn  and  has  been  held  by  the 
company  for  some   time. 


United  Artists  and  Loew's 
Affiliate  in  Theater  Deal 


Fox  Active  in  Building 

Most  Theaters  To  Seat  5,000 

The    Fox   theater   campaign   is   un- 
der way  in  full   swing.      It  is   signi- 
ficant   that    all    of    the    contemplated 
houses  will  be  formidable  in  size,  each 
(Continued    on    Page    3) 


14  in  Schwartz  Chain 

Steady  growth  of  the  A.  H 
Schwartz  circuit  is  indicated  by  the 
opening  of  the  Grove  at  Freeport 
and  the  anticipated  opening  of  a  new 
theater  in  Huntington,  L.  I.,  some 
time  in  March.  The  Brooklyn  houses 
in  the  chain  are:  Albermarle,  Rialto, 
Farragut,  Marine,  Linden,  Century, 
Midwood,  Kingsway  and  Mayfair 
(Continued    on    Page    3) 


K-A  Orpheum  Pool? 

Pooling  of  interests  of  Keith- 
Albee  and  Orpheum,  to  combine 
both  circuits  with  P.D.C.  and 
jfathe  in  the  proposed  merger, 
was  reported  under  way  but 
not  contirmed  yesterday  in  a 
United  Press  dispatcn  from 
ban  Francisco.  It  was  stated 
that  a  new  $100,000,000  organi- 
zation embracing  P.JJ.C,  Pathe, 
Keith-Albee  and  Orpheum 
holdings,  was  to  be  formed. 


U.  S.  Firms  Active 

Activities  of  American  producer- 
distributors  in  London  in  this,  the 
third  article  of  the  series  based  on 
a  survey  of  theater  expansion  con- 
ducted by  "The  London  Evening 
News." 

London — Modern   methods   of   film 

"boosting"     demand     that     the     firm 

with  a  big  output   must   have   a   key 

theater  where  its   films  may  enjoy  a 

(Continued    on    Page    3) 


Ostrers  Buying 

Confirmation  of  the  report  publish- 
ed yesterday  that  Ostrer  Bros., 
merchant  bankers  of  London,  are 
buying  up  theaters  steadily  through- 
out Great  Britain,  was  made  by  R. 
T.  Cranfield  who  arrived  from  abroad 
this  week.  He  states  that  this  bank- 
(Continued    on    Page    2) 


$2,086,179  Net 

Net  income  of  $2,086,179  is  report- 
ed for  the  Orpheum  circuit  and  its 
subsidiaries  for  the  fiscal  year  ended 
Dec .  1.  This  is  equivalent  after 
eight  per  cent  preferred  dividends  to 
$2.88  a  share  (par  $1)  on  the  549,170 
shares  of  common  stock. 

This   compares  with  $2,174,820,  or 

(Continued    on    Page    2) 


Urges    Lighting    Code 

Contending  that  picture  theaters 
are  too  dark,  and  that  managers  have 
no  method  of  determining  the  effec- 
tiveness of  the  lighting,  Guay  A. 
Henry,  general  director  of  the  Eye- 
sight Conservation  Council  of  Amer- 
ica, urges  framing  of  a  code  of  il- 
(Continued    on    Page    2) 


Pittsburgh  and  Baltimore 

Houses  to  be  Operated 

Jointly 

Affiliation  of  United  Artists  and 
Loew's  in  operation  of  three  theaters, 
one  of  which  is  under  construction, 
was  announced  yesterday  by  Joseph 
M.  Schenck. 

Theaters  included  are  the  Century 
and  Valencia,  Baltimore,  and  a  new 
house  under  construction  at  Pitts- 
burgh. This  gives  United  Artists 
five  theaters,  four  of  which  are  in 
operation,  one  being  remodeled  and 
four  under  construction.  All  of  the 
nine  houses  will  be  in  operation  by 
(Continued    on    Page    3) 

Forecasts  Earnings 

Net  earning  of  $425,000  in  1927  is 
forecast  for  United  Artists'  theater 
company  by  Joseph  M.  Schenck. 
This  is  about  one  and  one-half  times 
preferred  dividend  requirements.  An 
initial  investment  of  $750,000  has 
been  made  in  theaters  out  of  the 
money  received  from  the  sale  of  $4,- 
000,000  preferred  stock.  In  addition, 
he  states  $1,000,000  junior  capital  has 
been  paid  in. 


19  Under  Way 

Los  Angeles — With  12  productions 
under  way  and  two  more  beginning 
this  week,  the  Spring  drive  at  the 
Famous  Coast  studio  is  at  its  height. 
At  the  same  time,  five  productions 
are  under  way  at  the  Eastern  studio 

(Continued  on  Page  6) 


Grauman,  De  Mille  Sign 

Los  Angeles — Contracts  have  been 
signed  by  Sid  Grauman  and  Cecil 
B.  De  Mille  for  the  showing  of  "The 
King  of  Kings"  at  Grauman's  Chinese 
theater  when  the  house  is  opened 
early  in  April. 


Films   Not  Included 

Washington  Bureau  of  THE  FILM  DAILY 
Washington — No  increase  in  the 
duties  on  films  imported  into  Mexico 
will  result  from  recent  changes  in 
the  Mexican  tariff  law,  it  is  explained 
by  officials  of  the  Mexican  Embassy 
here. 


Storm  Cripples  Coast 

Los  Angeles — Twenty  southern 
California  cities  are  flooded  with 
death  tolls  of  around  21  mounting 
and  property  damag-s  running  into 
millions  of  dollars  fol  ving  the  worst 
storm  in  Pacific  Coar  history.  Five 
(Continued  on      i^e  6) 


Talking  Film  Soon 

Francisco — Work  is  reported  pro- 
gressing rapidly  on  the  talking  film 
apparatus  being  made  at  the  Palo 
Alto  laboratories  of  the  Federal  Tele- 
graph Co.  Public  demonstrations  of 
the  device  are  promised  in  the  near 
(Continued    on    Page    3) 

Johnston   Back 

William  A.  Johnston,  editor  of  "M. 
P.  News,"  has  returned  from  Europe. 


Sunday  Shows  Lose  in  N.  H. 

Concord,  N.  H. — Without  discus- 
sion, the  House  killed  a  bill  which 
sought  to  legalize  Sunday  shows  in 
the  state. 


The  Theater  Field 

The  first  installment  of 
changes  in  the  exhibitor  field 
for  January  as  reported  by  the 
various  Film  Boards  of  Trade 
will  be  found  on  page  7. 


m 


THE 


■ 


Friday,    February    18,    1927 


Vol. XXXIX  No. 42    Friday,  Feb.  18. 1927     Price  5  Cents 


10HN  W.  M.IC0ATE 


Publisher 


Published  daily  except  Saturday  and  holidays 
at  1650  Broadway,  New  York,  N.  Y.,  and 
copyright  (1927)  by  Wid's  Films  and  Film 
Folk,  Inc.  J.  W.  Alicoate,  President  and 
Publisher;  Maurice  D,  Kann,  Vice-President 
and  Editor;  Donald  M.  Mersereau,  Treas- 
urer, Business  and  Advertising  Manager; 
Ralph  Wilk,  Traveling  Representative.  En- 
tered as  second  class  matter  May  21.  1918, 
at  the  post-office  at  New  York,  N.  Y. 
under  the  act  of  March  3,  1879.  Terms 
(Postage  free)  United  States,  outside  of 
Greater  New  York,  $10.00  one  year;  6 
$5.00;  3  months,  $3.00.  Foreign, 
Subscribers  should  remit  with  order, 
all  communications  to  THE  FILM 
1650  Broadway,  New  York,  N.  Y. 
Phone  Circle  4736-4737-4738-4739.  Cable  ad- 
dress: Filmday,  New  York.  Hollywood, 
California — Harvey  E.  Gausman,  Ambassa- 
dor Hotel:  'Phone,  Drexel  7000  and  Wash- 
ington 9794,  London — Ernest  W.  Fredman, 
The  Film  Renter,  58,  Great  Marlborough  St., 
London,  W.  L.  Paris — La  Cinematographic 
Francaise,  5,  Rue  Saulnier. 


months. 
$15.00. 
Address 
DAILY, 


Financial 


Again,  but  few  transactions  marked  the 
activities  of  film  issues.  These  were  confined 
(in  sales  of  any  consequence)  to  Loew's, 
Pathe,  Famous  Common  and  Trans  Lux 
Screen. 


Quotations 


'Am.  Seat.  Vtc... 
•Am.  Seat.  Pfd... 
*Balaban  &  Katz.. 
*Bal.  &  Katz  Vtc... 
Eastman  Kodak  .  . . 
Famous  Players  . . 
*Fam.  Play.  Pfd... 
*Film  Inspect.  . . . 
•First  Nat'l.  Pfd.. 
*Fox  Film  "A"... 
Fox  Theaters  "A". 
*Intern'l   Project    . . 

Loew's,    Inc 

Metro-Gold.  Pfd.  . . 
*M.  P.  Cap.  Corp.. 
Pathe  Exch.  "A".. 
Paramount    B'way. . 

ttRoxy    "A"    

ttRoxy  Units 

ttRoxy    Common    .  . 

Skouras    Bros 

**Stan.  Co.  of  Am. 
Trans-Lux  Screen  . 
Univ.  Pict.  Pfd... 
"Universal  Pictures 
Warner  Pictures.. 
Warner  Pict.  "A".. 


High     Low 


131 
109^ 


130 
108-54 


2ij4    2iyi 


52'7/s 
25% 

lm 

99/8 
35/ 
38  'A 
IV/z 
45 

'7/2 
100 

29^' 
40 


53^ 
25% 

39A 
99  Yi 
37 
40 

12J/2 

45 

"m 

100 

30  ' ' 
41 


Close 

43% 
46 
63J/2 
73J4 

131 

109 

120 

6% 
98 
67% 
21/2 
10% 
53  'A 
25% 
10% 
39 
99  Vt 


45 

87/2 
7% 
100 
39% 
29^ 
40 


Sales 


200 
2,800 


300 


3,600 
100 


2,600 
3 


3,600 
100 

iii'66 
3,200 


Urges    Lighting    Code 

{Continued  from  Page    1) 

lumination    for   picture    auditoriums. 

"The  human  eye  does  not  function  to  its 
best  advantage  in  the  dark  or  in  looking  at 
a  fairly  well  illuminated  object  when  the 
eye  itself  is  surrounded  by  darkness,"  Henry 
declares.  "There  should  prevail  as  high  a 
degree  of  general  illumination  as  may  be 
consistent  with  securing  clear  and  easy  vision 
of  the  picture. 

"There  is  constant  conflict  between  the  ex- 
treme darkness  surrounding  the  eye  and  the 
light  reflected  from  the  screen.  Under  such 
a  condition  the  eye  is  not  only  more  sus- 
ceptible to  the  natural  varying  intensity  of 
the  light  from  the  screen,  but  the  adaptability 
of  the  eye  is  lowered  and  the  slightest 
flicker  or  movement  is  more  noticeable  and 
detrimental. 

"The  illumination  of  the  auditorium  should 
be  gradually  reduced  from  the  rear  to  the 
front  and  all  light  sources  so  modified  as  to 
prevent  glare,  especially  those  which  may  fall 
within  the  spectator's  range  of  vision.  A 
faulty  shade  leaking  a  little  light  in  the  or- 
chestra or  over  the  organ  will  be  a  source  of 
annoying  glare  for  even  though  the  intensity 
of  the  reflected  light  from  the  screen  may  be 
much  greater,  the  direct  light  by  reason  of 
the  dark  background  will  by  contrast  be  blind- 
ing in  effect  and  harmful  to  the  eye. 

"The  decorative  scheme  of  the  auditorium 
naturally  effects  the  general  illumination.  Gilt 
and  silver  even  in  subdued  light  may  pro- 
duce annoying  reflections  and,  in  some  in- 
stances, these  are  responsible  for  an  unfor- 
tunately low  degree  of  lighting. 

"At  intermissions  or  changes  in  program 
when  the  general  illumination  is  turned  on 
the  current  should  be  carefully  gauged  and 
the  auditorium  gradually  brought  from  a 
state  of  semi-darkness  to  full  light.  A  sud- 
den or  too  rapid  turning  on  of  light  is  not 
only  irritating  but  may  be  decidedly  harmful 
to  the  eye. 

"A  scientific  study  should  be  made  of  this 
problem  and  standards  of  illumination  estab- 
lished for  the  guidance  of  the  managers  so 
that  they  may  be  sure  that  a  matter  so  im- 
portant as  the  general  illumination  of  the 
theater  during  the  showing  of  the  picture  is 
scientifically  correct  and  that  the  eyes  of 
their  patrons  are  not  being  subjected  to  strain. 

"Ln  fact  there  should  be  developed  a  spe- 
cial code  of  illumination  for  auditoriums  which 
will  cover  a  field,  which  is  too  important  to 
be  left  to  the   judgment  of   individuals." 


"Anything  that  tends 
to  keep  down  production 
costs  should  be  welcomed 
by  distributor  and  ex- 
hibitor alike.  Richard 
Rowland's  six  reel  limit 
on  all  but  specials  is  a 
splendid  move.  It  speeds 
up  the  program,  gives 
the  short  reel  a  chance 
and  won't  effect  one  out 
of    one    thousand    stories. 


•  Last  Prices  Quoted 
••  Philadelphia  Market 


t   Bond  Market 
tt   Bid  and  Ask 


Ned  Depinet  Returns 

Ned  E.  Depinet,  First  National 
southern  division  sales  manager  has 
returned  from  a  sales  trip. 


Wright  Renews  Contract 
Universal  City— William  Lord 
Wright,  production  manager  of  the 
comedy  and  western  units  and  super- 
visor of  serial  production  for  Uni- 
versal,  has  signed  a  new  contract. 


"U"   Buys   "The    Small    Bachelor" 

Universal  has  purchased  'The 
Small  Bachelor,"  P.  G.  Wodehouse 
story,  which  recently  appeared  in 
"Liberty."  It  will  be  produced  as  a 
Jewel. 


"Strogoff"    Continues    at    Cameo 
"Michael    Strogoff"    is    to    be   held 
over  for  a  third  week  at  the  Cameo. 


$295,848  Net  Profit 

Net  income  of  M.  P.  Capital  Corp. 
for  the  year  ended  Dec.  31,  1926,  was 
$494,294.30  before  taxes,  after  pro- 
viding normal  reserve  for  losses  of 
$53,490.62.  Directors  of  the  corpora- 
tion, however,  authorized  an  addi- 
tional provision  for  losses  of  $135,000, 
applicable  to  business  originating 
prior  to  1926.  This  reduces  net  in- 
come before  taxes  to  $359,294.30, 
leaving  a  final  net  profit  after  taxes 
of  $295,848.48.  Total  lendings  of  the 
company   to   date   exceed  $21,000,000. 

Assets  of  $9,002,084.43  are  reported 
in  the  consolidated  statement.  Of 
this  amount,  $708,646.22  is  cash  on 
hand,  $36,250  listed  as  investments 
in  North  American  Theaters  stock 
and  $194,512.08  in  motion  picture 
negatives. 

Gross  income  for  1926  was  $739,- 
636.55,  according  to  the  statement. 


$2,086,179  Net 

(Continued  from  Page   1) 

$3.03  a  share  on  common  in  1925. 
The  company  has  no  income  tax 
liability  for  1926  because  of  loss 
taken  on  disposition  of  leasehold 
property  acquired  in  organization  of 
company.  This  loss,  amounting  to 
$3,889,863,  was  charged  against  cap- 
ital surplus,  reducing  that  item  to 
$26,163,778.  Assets  are  $50,523,636 
compared  with  $54,278,516  in  1925. 

Consolidated    income   account    for    1926    com 
pares   as   follows : 

1926. 

Total  income    $18,650,248 

Exp.,  depr.,   int.,   &c.    16,624,069 
Net  earnings    2,386,179 

Cont.  res 300,000 

Net    income    2,086,179 

Pfd.    dividends    501,063 

Com.    dividends     ....  1,093,274 

Surplus     491,842 


1925. 

$18,205,789 

15,813,676 

2,392,113 

217,193 

2,174,820 
510,832 
984,198 
679,780 


Ostrers  Buying 

(Continued  from  Page  1) 
ing  concern  in  association  with  Gau- 
mont    is    planning    extensive    produc- 
tion for  its  chain,  which  now  consists 
of  35  houses  in  key  cities. 

The  larger  London  houses  are  putting  on 
presentations  up  to  the  Broadway  standard, 
and  that  short  subjects  are  coming  into  popu- 
lar vogue.  French  and  German  pictures  are 
meeting  with  growing  favor,  and  many  ex- 
hibitors are  adopting  a  policy  of  mixed  show- 
ings with  product  from  these  countries  as 
well  as  British  and  American  films.  Song 
pictures  are  going  strong  throughout  the 
British  Isles,  due  to  the  present  rage  for 
community   singing. 


Your  Income  Tat 


Testimonial  for  Spry 
Boston — A    testimonial    dinner    is 
to   be   held    Feb.   23   for   Thomas    B. 
Spry,  recently  promoted  eastern  div- 
ision manager  tor   First  National. 


Missouri  Defeat  Seen 

Jefferson  City,  Mo. — Defeat  of  the 
proposed  ten  per  cent  admission  tax 
bill,  sponsored  by  Gov.  Baker,  was 
predicted  by  Sen.  A.  L.  McCawley, 
Democratic  leader,  in  a  radio  address 
here. 


Red  Bank  Theater  Closed 

Red  Bank,  N.  J.— M.  H.  Jacks  is 
continuing  his  refusal  to  reopen  the 
Carlton,  closed  in  protest  against  the 
council's  action  in  prohibiting  Sun- 
day shows.  Meanwhile,  J.  Clark  Con- 
over,  of  the  Strand,  has  been  -granted 
control  of  the  theater  in  a  suit  involv- 
ing the  former  lessee,  and  is  prepar- 
ing to  open. 


"Blue"  Appeal   Up 

Moberly,  Mo. — Appeal  of  theater 
managers  from  conviction  for  violat- 
ing the  Sunday  closing  ordinance, 
will  be  heard  by  the  Circuit  Court 
here  Feb.  17.  Convictions  were  re- 
turned in  City  Court.  Sunday  shows 
recently  scored  a  victory  when  a 
mayor  favorable  to  a  liberal  Sabbatt 
was  elected  over  his  "blue"  Sunday 
opponent. 


Benefits    to   which   taxpayers  I 
entitled  under   the   Revenue  Act 
1926,  and  the  latest  regulations 
lating   to   the   income    tax,   are   o 
lined    in    this    series    of    articles 
which  the  following  is  the  sixteen 


Income   includes   gains   realized   by    the 
of  a   single  piece  of   property  as   well  as  fi 
sales    by    a    person    engaged    in    buying 
selling    as    a    business.       Ordinarily,    gain  | 
loss    resulting    from    the    sale    of    property 
quired    by    purchase    after    Feb.     28,     191] 
the  first  income  tax  law  applying  to  indivu 
income   became  effective  Mar.    1,    1913 — is 
difference    between    the    cost    and    the    sell 
price.      The    gain    is    income    for    the    year 
which     received,     and     can    not    be    prorj 
through    a    number    of    years. 

Profit  accrued  on  individual  income  bet j 
Mar.  1,  1913,  is  not  taxable,  even  thougl  i 
was  not  realized  until  after  that  date.  '  | 
reason  is  that  the  constitutional  amendrr.  I 
authorizing  Congress  to  tax  the  income  \ 
individuals  did  not  become  effective  until  IV  J 
1,  1913.  The  revenue  act  of  1926  provil 
that  the  basis  for  determining  the  gain  ] 
loss  from  the  sale  or  other  disposition  1 
property  acquired  by  purchase  before  \ 
1,  1913,  shall  he  the  cost  of  such  propt 
3r  the  fair  market  value  as  of  Mar.  1,  IS 
whichever    is    greater. 


Caeaser  Lands  Job  at  Luncheor 
After    detailing    his    experiences 
scenario    writing   and    titling,    Art! 
Caesar    at    yesterday's    A.    M.    P. 
luncheon  was  invited  by  E.  M.  Asl 
to  title  his  next  picture  "Big  Berth 
The    offer    was    promptly    accept' 
Edmund    Goulding,    another    speal 
declared  that  the  big  need  of  the 
dustry    was    new    blood    and    you 
blood   in   production. 


Mrs.  Colbert  Appointed 
Albany,  N.  Y—  Mrs.  Elizabeth  C 
bert,  former  member  of  the  cenSi 
commission  yesterday  was  appoint! 
chief  clerk  and  second  deputy-sec- 
tary of  state.  Earl  E.  Lonard  | 
resigned  as  an  inspector. 


CLUB 
MIRADOR 

~^the  New  York  rendezvous 
of  celebrities  of  the  Stage  and  Screen 

cNow  ^Presenting 
JACK  SMITH 

"The  Whispering  Baritone" 

First  American  club  appearance  of  this 
Famous  VICTOR  Record  artist  after  a 
successful  season  in  London  where  his 
crooning,  captivating,  totally  new  vocal 
art  entranced  the  pleasure  loving  London 
public,  including  a  host  of  the  nobiliry. 

Appearing   Twice  Nightly 

also 

JOHNNY  JOHNSON'S 

CLUB  MIRADOR 

ORCHESTRA 

Third  Successive  Season 

E.  Ray  Goetz,  SManaging  'Director 
200  W.  51st  St.,  N.  Y.  —  Circle  5106 


THE 


And  That's  That 


■ :     By  PHIL  M.  DALY 

factory  is  to  be  built  at  Burbank 
to  manufacture  fireworks  for  the 
udios.      Film   people   in   New   \  ork 
ovule  their  own. 

The  "jam"  on  fight  tickets  will  be 
.thing  to  the  scramble  for  the  Boxy 
mening  in  March. 

:'l  The  horse  laugh  is  made  a  reality 
]  "The  Love  of  Paquita,  for  ac- 
§,rding  to  Hi-Mark,  both  El  Diablo 
,  ,„i  Bonita,  who  appear  with  Marilyn 
Kills  join  in  a  laugh  that  registers 
*  early  on  the  screen. 

An  actor's  job  is  not  soft,  as  Bich- 
rd  Dix  will  attest.     He's  suffering 


n 


:    broken    rib    received    from 
ack     Benault,     Canadian     heavy- 
eight,  in  a  prize   fight   scene   for 
nockout  Biley." 


Savants  in  search  of  perpetual  mo- 

!  on    may   get   an    inkling   of   its    na- 

iire    by    watching    Wally    Ham,    the 

trand's      publicity      impressario      at 

•ork.    When  you  catch  him  with  one 

and  writing   captions   for   stills,   the 

ther  devising  space-grabbing  "copy 

',  ji-  the  dailies,  his  left  shoulder  deft- 

/  balancing  a  telephone  receiver,  and 

s  right  shoulder  shrugging  a  sema- 

hone   system   of   instructions   to   his 

sec."  you're  seeing  Wally  in  his  ele- 

lent. 


4  in  Schwartz  Chain 

(Continued  from  Page   1) 
he     Long    Island    houses    are     the 
derrick     and     Rialto,     Jamaica,     the 
'rospect    at    Flushing    and    the    new 
irove,   Freeport.  . 

The  Grove,  located  at  Merrick 
koad  and  Grove  St.,  becomes  the 
banner  house  of  the  circuit,  seating 
!.000  and  said  to  be  the  largest  on 
Long  Island.  The  interior  decorat 
fig  is  Spanish  throughout,  and  it  is 
inderstood  to  be  the  first  time  this 
ype  of  decorating  has  been  emploved 
n  the  metropolitan  territory. 

A  $30,000  Austin  organ  is  installed 
implementing  a  15-piece  orchestra 
Schwartz  is  in  Havana  enjoying  the 
Virst  vacation  he  has  taken  in  years 
following  the  completion  of  the 
^rove.  All  exhibitors  interested  in 
inusual  decorative  effects  are  invitee 
o  be  the  guests  of  the  company  whe 
vill  be  glad  to  arrange  for  a  thorough 
nspection  of  the  new  Grove  at  any 
ime. 


U.  A.  and  Loew's  Affili-1 
ate  in  Theater  Deal 

(Continued  from  Page   1) 

the  end  of  1927,  it  is  promised. 

Negotiations  completed  with 
Loew's,  gives  United  Artists  a  half 
interest  in  the  Pittsburgh  theater 
under  construction  at  Penn  Ave.,  and 
Federal  St.,  which  will  be  opened  in 
September.  It  will  have  3,477  seats. 
At  Baltimore,  the  two  firms  are 
jointly  interested  in  operation  of  the 
Century  3,200  seats,  and  the  Val- 
encia, seating  1,472  located  atop  the 
Century. 

In  addition  to  the  Baltimore  houses. 
United  Theaters  now  has  in  operation 
Grauman's  Egyptian,  Hollywood,  and 
the  United  Artists  (formerly  the  Lib- 
erty) seating  1,620.  The  latter,  as 
well  as  the  Majestic,  Portland,  Ore., 
which  opens  in  September  is  owned 
jointly  by  United  Artists  and  Pacific 
Northwest  Theaters. 

In  Chicago.  United  Artists  has  ac- 
quired the^Apollo  in  a  deal  declared 
to  involve  $12,255,000  in  total  leases 
This  house  is  to  be  completely  re- 
modeled to  seat  1,800  and  be  opened 
in  September.  The  company  now  is 
building  a  theater  to  be  opened  in 
November.  A  house  to  seat  2.000  is 
under  construction  at  Detroit  and 
plans  have  been  announced  for  a 
theater  at  Philadelphia,  in  association 
with  Stanley. 

Negotiations  now  are  under  way. 
says  Schenck,  for  theaters  at  New 
York.  Boston,  Cleveland,  St.  Louis. 
San  Francisco.  Brooklyn.  Milwaukee. 
Newark,  San  Diego  and  Oakland.  It 
recently'  was  reported  that  a  site 
had   been   secured   in   Minneapolis. 


Talking  Film  Soon 

(Continued  from  Page   1) 
future  after  which  it  will   be  offered 
to  theaters. 

The  Federal  firm,  through  acquisi- 
tion of  the  Nakken  patent,  claims  a 
controlling  situation  in  the  art  of  re- 
cording and  reproduction  of  sound 
on  film.  The  company,  it  is  stated 
is  quite  complacent  that  "each  com- 
petitor is  free  to  work  out  his  own 
solutions  as  to  apparatus  for  utiliz- 
ing the  all-necessary  Nakken  current 
impulses." 


Van  Nuys'  Producer  Arrested 

Los  Angeles — Thomas  C.  Regan, 
head  of  Thomas  C.  Regan  Prod,  of 
Van  Nuys,  was  arrested  on  a  charge 
of  suspicion  of  grand  larceny  and 
embezzlement.  Complaints  against 
him  were  filed  by  investors  who  had 
put  money  into  the  production  com- 
pany. 


Poli    House    Changes    Policy 

Worcester,  Mass. — The  Elm  Street, 
a  Z.  Poli  house  which  has  "laved 
vaudeville  for  20  years  consecutively, 
will  change  its  policy  to  straight  pic- 
tures starting  Sunday  Feb.  20. 


Fox  Chicago  Theater 
New  Expansion  Move 

(Continued  from  Page    1) 

seating  5,000  and  over.  This  is  true 
with  the  exception  of  a  Buffalo  thea- 
ter in  which  William  Fox  and  Mike 
Comerford  are  to  be  equal  partners 
The  seating  capacity  of  this  house 
will  be  3,400. 

However,  in  Brooklyn,  St.  Louis, 
Detroit,  Philadelphia,  Washington. 
Newark  and  San  Francisco  the  new 
projects  will  each  hit  that  high  cap- 
acity figure  and,  in  some  instances, 
go  over  it. 

Retires  After  Thief's  Charge 

Milwaukee  —  Alfred  H.  Bartelt, 
mentioned  in  the  confession  of  a  film 
thief  as  the  renter  of  stolen  film,  has 
closed  his  Eagle  theater  and  retired. 
No  legal  action  is  to  be  taken  against 
Bartelt,  it  is  stated.  He  has  been  in 
business  for  20  years  during  which 
he  operated  the  Juneau,  Empirr 
Pathe  and  Eagle. 


Panic   Averted 

Newark,  N.  J. — A  panic  narrowly 
was  averted  when  a  bomb  exploded 
in  the  basement  of  the  Hill. 


Canadian  "Music  Tax"  Up 

Ottawa — Music  copyright  is_  again 
>efore  the  Canadian  House  in  the 
;orm  of  amendments  to  the  Copyright 
\ct.  This  is  the  third  successive 
™ I rear  that  these  changes  have  been 
ntroduced. 
One  amendment  would  require  ex- 

ibitors    to    pay    heavy   royalties    for 

le  playing  of  copyrighted  music  on 
license.     The  Performing  Rights  So- 

iety  of  London  is  supporting  the 
measure  which  is  being  opposed  by 
the  Musical  Protective  Assn.,  a 
Canadian  organization  allied  with  the 
M.  P.  Distributors  and  Exhibitors  of 
Canada. 


U.  S.  Firms  Active 

(Continued  from  Page  11 
kind  of  advertising  campaign  topre- 
nare  in  the  suburbs  and  the  provinces 
for  the  coming  of  the  "super-attrac- 
tion which  ran  for  'so  manv'  weeks 
at  the  'so-and-so'  in  London." 

The  Plaza  belongs  to  Famous  for 
this  purpose,  and  the  Rialto  is  con- 
trolled by  Universal— another  Ameri- 
can firm. 

The  need  of  other  big  American 
firms  for  a  "show  window"  in  Lon- 
don indicates  that  the  West  End.  in 
hum.  will  have  other  American-con- 
trolled film  theaters,  either  built  _  or 
^coi'irpH.  This  situation  is  beinr 
watched  jealously  by  independent 
London  exhibitors. 

The  most  interesting  of  new  projects  is  fie 
New  Emnire.  wWli  is  to  go  up  on  the  site 
of  the  Emnire  i"  T.eicester  Souare.  Tt  wil' 
he  financerl  bv  British  and  American  mom" 
for  the  evnloitation  ehieflv.  of  th»  films  nis'l' 
hv  M-G-M.  whieh  ro"»ro!s  the  Tiwnlj  in  the 
Strand  Sir  Alfred  Butt.  Sir  William  Jury 
and  Mr.  S  H  Joel  are  prominent  particy 
nants  in  the  Empire  scheme.  The  Ivuse  t« 
expected  to  he  ready  by  Cfiristmns.  Tt  will 
seat  about  3.(100  and  is  expected  to  cost 
about     f  .100.000 

The  day  of  seating-  3.000  to  4.00n  nconle 
with  restaurant  and  dance  nall_  attached  Ins 
arrived  in  London,  as  it  did  in  New  York- 
several  years  ago. 

The  licensing-  authorities  make  no  secret  of 
the  fact  in  their  dealings  with  exhibitors 
that  the   little   cinema  has   got   to    go. 

Another  factor  in  the  arrival  of  the  rmsre 
theater  is  the  increased  cost  of  films,  which 
demands  that  a  house  which  provides  the 
best  pictures,  adequate  music,  and  the  great- 
est comfort  for  its  patrons  must  be  able  to 
accommodate  at  least  2,000  people — or  lose 
money. 

A  first-class  picture  costs  a  first  class  the- 
ater anything  from  £250  to  £600  a  week 
to  hire,  whereas  ten  years  ago  the  best  film 
cost  only    £20  or    £30, 


wAtca/ 


■THE  ROXY,  world's  largest, 
newest  and  most  magnifi- 
cent theatre  will  feature 
Warner  Bros.  Productions. 
The  first  picture  to  play  follow- 
ing the  grand  opening  will  be 
"WOLFS  CLOTHING"  star- 
ring Monte  Blue.  Other 
Warner  Bros.  Productions  will 
follow. 

There's  one  big  reason — they 
get  the  money  at  the  box 
office!  From  coast  to  coast 
it's  the  same  story  of  bigger 
profits.  Watch  Warner  Bros. 
Productions  at  the  ROXY 
Theatre! 


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bySl.Rothafel 

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THE  2MD  FEATURE  TO 
BE  PLAYED  IS- 


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STAkRiNCr 


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// 


STOAY  BY 

ARTHUR  SOMER5  ROCH E 
DIRECTED  BY  ROY  DEL  RUTH 
WARN E A  BROS  ,  .  i .  PRODU CTJO N 


Newspaper  Opinions 


"Flesh   and   the    Devil" 
M-G-M 
Capitol 

AMERICAN — *  *  *  simple,  direct  and 
convincing    story    *    *    * 

DAILY  MIRROR—*  *  *  the  best  cinema 
of  the  new  year  *  *  * 

DAILY  NEWS—*  *  *  beautifully  photo- 
graphed,   generally    well-acted    piece    *    *    * 

EVENING  JOURNAL—*  *  *  superla 
tively  romantic  magnificently  acted  and  di 
rected. 

EVENING  WORLD—*  *  *  tip  to  ex 
pectations  *  *  *  I  would  advise  every  lover 
of  good  acting  and  good  cinema  to  see 
"Flesh     and    the    Devil"    *   *   * 

GRAPHIC — *  *  *  especially  good  photo 
plav    *   *   * 

HERALD-TRTBUNE— *  *  "  vivid,  mov 
ing,  colorful  thing,  pulsating  with  beau 
ty    *    ** 

MORNING  TELEGRAPH  -•  *  *  Jack 
Gilbert      burns      'em      up      again — and      how 

*  *   *    history    is    good. 

POST — *  *  *  a  good  production  *  *  * 
movie    of    the    more    intelligent    order    *  *  * 

SUN — *  *  *  rattling  good  entertain 
ment    *  *  * 

TELEGRAPH—*  *  *  fine,  richly  seasoned 
phntndrama. 

TIMES — *  *  *  Produced  with  admirably 
arti«trv    *    *    *    a    compelling    piece    nf    work. 

WORLD — *    *    *    alluring    *    *    *    box-office 

*  *   *    genuinely    good    entertainment. 


"The    Perfect    Sap" 

First  National 

Strand 

AMERICAN—*  *  *  AH  the  sure-fire 
stunts  that  are  just  as  good  this  year  as  they 
were    in     1917. 

DAILY  MIRROR—*  *  *  might  do  well 
in   a   weeping  willow   tree   *   *   * 

DAILY  NEWS — *  *  *  pleasant  little  com 
edv-mystery  -drama. 

EVENING  JOURNAL—*  *  *  one  of  the 
most  delightful  crook  farces  of  the  past 
year    *   *   * 

EVENING  WORLD—*  *  *  another  of 
those  excellent  audience  pictures  which  de- 
velop pleasingly  the  formula  of  giving  the 
spectator    what    he    or    she    wants    *   *   * 

GRAPHIC — *  *  *  this  offers  not  a  few 
laughs    and    is    herebv    recommended. 

HERALD-TRIBUNE — *  *  *  amused 
us    *   *   * 

POST  —  *  *  *  pleasant  little  crook 
plav     *   *   * 

MORNING  TELEGRAPH—*  *  *  ouite 
nleasmg  comedy  *  *  *  will  keep  you  smil- 
ing   *   *   * 

^TTV — *    *    *    ordinary    screen    crook    farce. 

TELEGRAM — *  *  *  trick  arrangements 
mav    keen    the   natron    fitfully    awake    *    *    * 

TIMES—*  *  *  has  its  quota  of  interest 
and    laughs    *  *   * 

WORLD — *  *  *  melodrama  packed  with 
artificial    stunts    *   *  * 


"The   Popular   Sin" 
Paramount 
Paramount 

AMERICAN — *  *  *  real  entertainment. 
*  *  *  not  St.  Clair's  best  but  its  among  his 
best. 

DAILY  MIRROR—*  *  *  story  is  a  slight 
affair  that  leans  too  heavily  on  the  individual 
work    of   the  players. 

DAILY  NEWS—*  *  *  audience  semed  to 
like    it    immensely. 

EVENING  WORLD—*  *  *  story  is  told 
smartly  and  with  a  sophisticated  tongue  in 
the    cheek. 

GRAPHIC — *  *  *  one  of  the  most  amus- 
ing and  well-finished  products  that  have  hit 
the  cinema  palaces  of  this  town  for  short- 
run    showings  *  *  * 

HERALD  TRIBUNE—*  *  *  fair  imita- 
tion   nf    an    Ernest    Luhitsch    nn*-t;nl    comedv. 

MORNINGTELEGRAPH— *  *  *  gay  and 
da'n'v    bit    of    sophistication. 

POST — Ju^t  a  long-drawn-out  marriage  and 
divoi-re   *   *   * 

SUN — *  *  *  artificial  as  a  hand-made 
orchid     *  *   * 

TELEGRAM — *    *    *   good   box    office   title. 

TTMES — *  *  *  another  delightful  comedy 
admirably    suited. 

WORLD — *  *  *  frolicsome,  mannerly,  pre- 
posterous    farce    *  *   * 


Barre  Managing  at  Klemme 

Klemme,  la. — M.  O.  Barr  has  taken 
over  management  of  the  Idle  Hour. 


Storm  Cripples  Coast 

(Continued  from  Page    1) 
thousand  people  are  homeless  in   the 
stricken   district. 

The  entire  storm  area,  extending 
from  San  Diego  to  Fresno  is  para- 
lyzed, with  meager  reports  being  re- 
ceived here,  indicating  that  the  men- 
ace of  additional  floods  and  wind 
storms  is  not  passed.  No  information 
on  theater  damage  is  available. 

Los  Angeles,  San  Diego,  Long 
Beach.  Anaheim,  Venice,  Fullertni. 
Buena  Park,  Greenville,  Laurel  Can- 
von  and  many  other  small  towns  of 
the  district  are  badly  flooded.  Near- 
ly every  highway  in  the  district  is 
blocked  and  train  service  is  limited. 
No  estimate  of  the  loss  at  San  Diego 
hardest  hit  by  the  flood,  which 
threatens  to  develop  the  proportions 
of  a  catastrophe,  was  obtainable  up 
to  a  late  hour  last  night. 

Rocky  Mountain  States 
Hit  by  Cloudburst 

Denver — Rain  storms  of  cloudburst 
proportions  yesterday  were  sweeping 
over  Rocky  Mountains  spreading 
floods  in  their  wake. 

Southern  Utah  suffered  heavy  dam- 
age as  did  Arizona,  and  with  heavy 
rains  continuing  yesterday. 


Do  You  Know 

=  9  ; 


rPHAT  ten  years  ago  there 
were  1,500  theaters  in 
the  country  in  which  a  tour- 
ing legitimate  attraction 
could  play.  Due  to  motion 
pictures,  today  there  are 
less  than  500? 


Suit   on   Foreign    Rights 

Ferdinand  H.  Adams  has  brought 
suit  in  the  Supreme  Court  for  $6,500 
alleged  to  be  due  from  Sphinx  Film 
Corp.,  on  sale  of  European  and  Af- 
rican rights  of  "The  Girl  in  the  Rain." 
The  defendant  paid  $1,000  of  the  $7,- 
500  called  for  in  the  agreement,  and 
then  alleged  the  film  was  unsuited  for 
the  market  involved. 


Wilson  Gets  Heron  Lake  House 
Heron    Lake,    Minn. — Frank    Wil- 
son  has   acquired    the    Grand. 


(Continued  froT, 

making  a  total  of  19  pictures  tt 

On  the  Coast,  Pola  Negri  has  laut 
work  upon  "The  Woman  on  Trial,"  an  .. 
tation  of  the  Ernest  Vajda's  drama,  w 
Mauritz  Stiller  is  directing.  Ricardo  Co 
is  playing  the  male  lead.  Gary  Cooper 
just  begun  his  starring  career,  heading 
cast  of  "Arizona  Bound,"  which  John  Wa 
is  directing.  Betty  Jewel  has  the  feati 
lead,    with   Jack   Dougherty   as   'heavy.' 

Other  pictures  now  under  way  inc 
"Afraid  to  Love,"  starring  Florence  Vii 
"Beautiful  Women,"  starring  Raymond  ( 
fith;  Eddie  Cantor's  "Special  Delivei 
"Rough  House  Rosie";  "Wings,"  " 
Whirlwind  of  Youth."  with  Lois  Mo. 
Wallace  Beery  "The  Big  Sneeze"  tieiiif 
rected  by  James  Cruze;  "Too  Many  Croo 
with  Mildred  Davis  anfcl  Lloyd  Hugl 
"Fashions  for  Women."  Esther  Ralton's 
starring  vehicle;  "The  Way  of  All  Fie 
Emil  Jannings'  first  American-made  pict 
"Ritzy."  starring  Betty  Bronson,  with  Ta 
Hall  in  the  lead  and  "Senorita,"  star 
Bebe    Daniels. 

At    the    Eastern    studio,    pictures    tinder 
are     "Rubber     Heels,"     starring     Ed     W- 
'Knockout     Reilly"     starring     Richard     I 
"Cabaret."    starring    Gilda    Gray;    "The    1 
phone     Girl,"    a     Herbert     Brenon     Prod 
"The    Timid    Soul,"    starring   W.    C.    Field 


■ 


Rhoades    Buys   at    Story   City 
Story  City,  la.— Earl     Rhoades 
purchased  the  Grand  from  Wood 
Bros. 


NOW  PUBLISHED! 


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1927 


The  Theater  Field 


ALABAMA 
Openings 

■  lingham — Empire;  Marvin  Wise  Enterp 
■■  orth  Birmingham;  Joe  Steed  Amuse 
/  ents,    Inc. 

Changes  in  Ownership 

"Jnoke — Liberty,    sold    to    C.    B.    Welch    by 
W.     Cramer. 

Closings 

<&      Hill— National. 

4  


» 


ARKANSAS 
Openings 

jj  'isburg — Regal;     Lionel     Brown. 

Changes  in   Ownership 

ksville — Dunlap    and    Riddle,    sold    to    D 

,    Frew    by    A.    O.    Kern. 
■,  gburn — Dixie,   sold   to   Allen   Post   No.   9 
j  r   E.    E.    Bailey. 

Closings 

is — Gem. 
l<:k    Rock — Princess. 

jley — Christie. 

to — Every  body  s. 

>rado — Rex. 

mington — Palace. 
|  Id— Star. 
I  mwood — Palace. 
"  risburg — Regal. 

field — High    School. 

me — Dixie. 
=d  Pile — Lyric.       Closed     until     March. 

kesburg — New. 

maduke — Pastime. 

lgould — Majestic     (temporary). 

nerville — Gem    (until   April    1). 

tman — Star. 

lor — Standard. 


CALIFORNIA 
New  Theaters 

idale — New    theater,    Morris    &    Andrews 

Openings 

Francisco — Eastmont. 

Changes  in  Ownership 

lywood — ^Majestic,    sold    to       c    j'..    King 
lusic    Box,    sold   to    Louis   O.    MacLoon. 

Angeles — Belmont,  sold  to  Ruth  Helen 
•avis  by  C.  H.  Archibald;  Encells,  sold 
>  Burton  A.  Corbin  by  Mrs.  M.  New 
urg;  Madrid,  sold  to  P.  J.  Warpac  by 
'..  M.  Masterson;  Rainbow,  sold  to  1' 
hetcik  by  Turnock  &  Solari ;  Komola 
Jld  to  M.  Snyder  by  M.  H.  Bellinger 
vcastle — Community,  sold  to  F.  H.  Whit- 
ore.  „ 
dand — Diamond,  sold  to  Golden  State 
ircuit. 

Francisco — La  Bonita,  sold  to  E.  C. 
raser;  Shamrock  (formerly  Opal),  sold 
i   Mr.    McAuley. 

ra  Madre — Wisteria,  sold  to  A.   C.  Myer 
y  W.  J.  Meyer. 

Closings 

lingame — Garden, 
lege    City— The    College. 
lford — Pastime. 
e   Oak— The   Live   Oak. 
elock — The    Lovelock, 
-tinez — Royal, 
idota — The    Bendota. 
idan— P.    T.    A.    Theater. 
arro — The    Navarro. 
u  Pine  Creek— Wendt's   Opera   House. 
dand — Casino,    Franklin,    Liberty. 
lier — Sims. 

ramento — Silver   Palace. 
:kton — The    Stockton. 
aville — Strand. 
>a    City — Atkins. 


COLORADO 
Changes  in  Ownership 

llder — State,    sold    to    A.    G.     Zeix. 
Is — La    Cinema,    sold   to   J.    C.    Lang, 
rence — Liberty,     sold    to     Hbbart     Kincaid 
y    Kohn    &     Fairchild    Amuse.     Co. 
lwood   Springs — Paramount-Orpheum,   sold 
)  A.   F.   Allen  by  George  Weirick. 
sade — Crystal,    sold  to   Delford   Taylor  by 
led    Rowley. 

Closings 

istpne — Amusement    Hall. 

ver — Amuse,    G.    B.    Dyer. 

ford — Star,    M.    R.    Morgan. 

la — Simla. 

.tton— Majestic,    Shields    &    Story. 


THE 


•a&H 


DAILY 


Service 

By  arrangement  with  Film 
Boards  of  'irade,  THE  FILM 
DAILY  is  enabled  month  by 
month  to  report  full  changes  in 
ine  exhibitor  field.  The  data 
is  official  and  is  forwarded  from 
Film  Boards  throughout  the 
United  States  for  compilation 
by  this  publication. 

For  all  those  organizations 
which  turn  to  theaters  with 
their  wares  no  matter  what 
they  may  be,  the  service  has 
proven  itself  invaluable.  Grati- 
tying  letters  from  many  inter- 
ested companies  and  individuals 
have  been  sent  to  this  office. 

Changes  which  appear  here- 
with cover  the  month  of  Jan- 
uary. 


Danielson — Orpheum,   sold   to   Asher   &    Pouz 

zner    by    the    S    &    A    Circuit. 
Putnam — Bradley  and   Victory,   sold  to  Ashe 

&   Pouzzner  by   the   S     &  A.    Circuit. 
Rockville — Palace      and      Princess,      sold      to 

Asher  &  Pouzzner  by   the  S.   &  A.   Circuit 


DISTRICT  OF   COLUMBIA 

Virginia — sold     to     N.     Machet     by     T.     H 
Johnson. 


FLORIDA 
Openings 

Miami — Tivoli,    Wallerstein    Theatrical    Enter 

prises. 
W.    Palm    Beach — Paramount,    Publix. 

Changes  in  Ownership 

Mulberry — Calathea,    sold    to    B.    L.    Feaste 

by    Grady    Caldwell. 
Starke — Gaiety,   sold    to    Mrs.    P.    G.    Maddox 

Closings 

Apopka — Washington. 
Boynton — Boynton. 
Cocoa — Magnolia. 
Miami — Cameo. 
Odessa — Odessa. 
St.    Petersburg — Airdome. 
Ybor   City — Airdome. 
Zephyr    Hills— Edna. 


CONNECTICUT 
Changes  in  Ownership 

igeport— Capitol,    sold    to    Mrs.    Golliver. 


GEORGIA 

Lavonia — Franklin,    sold    to    Mrs.    Genie    Ran- 
dall  by    S.    H.    Randall. 

Closings 

H  arrison — Harrison. 
Lithonia — De    Kalb. 
Tallulah    Falls — Pastime. 
Waynesboro — Lyric. 


IDAHO 
Re-openings 

Sutar  City — Weada. 

Changes  in  Ownership 

Driggs — .Orpheum,     sold     to     F.     B.     Griggs. 


A.   Wycoff. 
Spring    Valley — Valley. 

Vandalia — Dixie,    sold    to    Harry    Tanner    by 
S.   E.   Pirtle. 

Closings 

Flat   Rock— Palace. 

Forrest — De   Luxe. 

Grant   Park — Mutual    Movies. 

Harrisburg — Grand. 

Lincoln — -Grand. 

Mendota — Elk's    Auditorium. 

Sorento — Opera    House. 

Xenia — Palace.  , 

Yorkville—  Yorkville. 

Change  in  Policy 

Xenia— Palace,    closed    on    Wednesdays. 


INDIANA 
Changes  in  Ownership 

Converse — Orpheum,    sold    to    Chester    Floyd 

by    C.    F.    Metz. 
Huntington — Apollo,     sold     to     Harry     Chap 

pell  by  H.  H.  Johnson. 
Mendora — Mendora,    sold    to    W.    H.    Barnett 

by    Plumer    &    Barnett. 
Michigan    City — Dreamland,    sold    to    Mauric 

Rubin   by    Fitzpatrick    &    McElroy. 
Milford — Como,    sold    to    Clarence    H.    Price 

by  John   Swain. 
Morocco — Clarendon. 
Peru — Grand,     sold    to    D.    L.     Hammer    by 

Bruce   H.    Carr. 
North  Manchester — Grand,  sold  to  Earl  Scott 

by   C.   M.   Walters. 
Morton   Grove — Morton  Grove. 
Onarga — tOnarga. 
Reynolds — Opera    House. 
Roscoe — Opera    House. 
Sidell— Jewell. 

Closings 

Chrisney — Liberty. 
Indianapolis — Best. 
Fairmont — Royal. 
Fort   Branch — Hollis. 
Jonesboro — Cozy. 
Lcwisville — Guyer. 
Richmond — Palace. 
St.    Bernice — Orpheum. 
Westport — Community. 


ILLINOIS 
Openings 

Chicago — Picadilly. 
Dupo — Amusu. 
Eldorado — Grand. 
Hamburg — Hamburg. 
Portage    Park — Patio. 

Re-openings 

Farmersville — Opera   House. 

Changes  in  Ownership 

Alton — Princess,    sold    to   J.   J.    Reilly   by    Rex 

P.    Barrett. 
Chicago — Home,    New    Illinois,   Owl,    Vanity. 
Cicero — Lyda. 
Coal    City — Rialto. 
Dupo — Amusu,    sold    to    Morris    Poe    by    Wm 

E.  Welsch. 
Forrest — De    Luxe. 
Galena — Dreamland. 
Hume — J.    J.    Theater,     sold    to    Mr.     Bene- 

fiel   by    C.L.    Reed. 
Kansas — Pastime,     sold      to      RennelsPrather- 

Armstrong  by   Ray   Delap. 
Lexington — -Scenic. 
Morton   Grove — Morton   Grove. 
Pekin — American. 

Changes  in  Ownership 

St.    Elmo — Gayety,    sold   to    Hudson    &    Rule 

by    L.    E.   Johnston. 
Springfield— Palace,    sold   to   V.    Gordon!   by 


IOWA 
Openings 

Clio — Pastime. 
Malvern — Movie. 

Re-openings 

Donnellson — Orpheum. 
Portsmouth — American    Legion. 

Changes  in  Ownership 

Aurelia — American,    sold    to   J.    A.    Liercke   by 

J.    C.   Eding. 
Casey — Opera   House,    sold   to    F.    Wahc. 
Charter  Oak — Royal,   sold   to   Leonard   Bram- 

son  by  J.   C.   Jordan. 
Chelsea — Empress,    sold    to    C.    C.    Twiselton 

by   Kupka,   Hrabak   &   McNail. 
Defiance — Auditorium,    sold   to    Ed   Lahan   by 

Dr.    Armstrong. 
Elkader— Rivoli,   sold   to    H.    H.    Hall   by    H. 

Veenschoten. 
Estherville — Grand,     sold     to     F.     H.     Mertz 

by  Johnson   &  Woldorf. 
Farragut — Unique,    sold    to    Commercial    Club 

by    Guy    Wilcoxen. 
Gilbertsville — St.    Mary',    Auditorium,    sold   to 

Martin   Holbach  by   Don   Bornong. 
Jesup — Grand,  sold  to  E.  H.   Mertz  by  J    A. 

Miller. 
Klemme — Idle    Hour,    sold    to    M.    D.     Barr 

hy   T.    C.    Thompson. 
Le    Claire — Pastime,    sold    to    R.    Williams   by 

G.    T.    McKee. 
Little   Rock— Gem.    sold    to   A.    C.    Miller   by 

A.    Hokuf. 
Monroe — Monroe,    sold    to    C.    H.    De    Hote 

by    Mrs.    McChesney. 
Monticello — Opera  House,  sold  to  Maloney  & 

Landis   by    A.    C.    Lambert. 
Oelwein — Orpheum,     sold     to     Eastern     Iowa 

Theaters    by    Boyel    &    Williams. 
Sloan — Plaza,    sold    to    Pratt    &    Larson    by 

O.    E.    Johnson. 
Story    City— Grand,    sold    to    E.    H.    Rhoades 

bv    Woodward    Bros. 
Walnut — Happy    Hour,    sold    to    E.    H     Mc- 

Cord   by   A.    G.   Miller. 
Wilton     junction — Wilton,      sold      to     Henry 

Brewin    bv    Ltidy    Bosten. 
Winterest — Paramount,    sold    to    T.    L.    Brook 

er  by   Bean   &   Prusha. 
Worthington — Columbia,    sold    to    Geo.    Klein 

by    Tobin    &    Kraus. 

Closings 

Arnold's    Park — Star. 

Royden — Boyden    Amuse.    Co. 

Braddyville — -Public    School. 

Calumet — Opera    House. 

Hospers — Community. 

Ireton — Legion. 

Larchwood — American    Legion    City    Hall. 

Lester — Opera    House. 

Sioux    Center — Legion. 

Webb— Gem. 


FILMDOM'S 

RECOGNIZED 

REFERENCE 

BOOK 

and 

MOVING  PICTURE 
ENCYCLOPEDIA 

JUST  Off  THE  PRESS 


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A  Mine  of  Information 

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[Members  V  Motion  Picture  Producers  >*  Distributors  of  America  lnc,^-Wlll  Hays  Jktutonl 


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Sunday,   February   20,    1927 


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Punch 

That  is  the  keynote  of  THE 
FILM  DAILY  REVIEWS. 
Box  office  appraisals  in  con- 
densed form,  the  reviews  are 
accurate  guides  to  showman- 
ship values.  Use  them  in 
arranging  your  bookings. 


Money-Making  Ideas 

PRESENTATIONS  are  providing  showmen  with  a  new  means 
for  boosting  patronage.    Presentations  which  have  made  money 
for  other  showmen  are  offered  every  Sunday  in  Present-O-Grams. 

They're  Tried  and  Proved 


A  Valuable  Guide 

Short  subjects  are  indispen- 
sable, providing  the  necessary 
variety  for  your  programs. 
What  the  next  three  months 
hold  in  store  will  be  completely 
outlined  in  the  Short  Subjects 
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DIMCTID   BY 


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^NEWSPAPER 
o/'FILMDOM 


ANDWEEKLY 
FILM  DIGEST 


VOL.  XXXIX  No.  43 


Sunday,  Feb.  20,  1927 


Established  1918 


JOHN  W.  ALICOATE,  Publisher 


INDEX 


MINORS  ARE  MAJORS,  An  Editorial  by  Maurice  D.   Kann 3 

FINANCIAL   4 

FOREIGN  MARKETS,   by  James  P.    Cunningham 5 

HOLLYWOOD  HAPPENINGS,  by  Harvey  E.   Gausman 6 

EASTERN  STUDIO  NEWS,  "A  LITTLE  FROM  LOTS,"  by  Ralph  Wilk..  9 

REVIEWS  OF  THE  NEWEST  RELEASES 10-11 

THEATER  EQUIPMENT  AND  MANAGEMENT,  by  Michael  L.  Simmons.  .12 

DEVELOPMENTS  IN  PRESENTATIONS,  by  Charles  F.  Hynes 13 

EXPLOIT-O-GRAMS,   Compiled  by  Jack  Harrower 14 

THE    WEEK'S    HEADLINES 14 


REVIEWS 


DON    MIKE 10 

THE  FINAL  EXTRA 10 

FOREST    HAVOC 10 

THE   GENERAL 10 

HELD  BY  THE  LAW 11 

THE  MAGIC  GARDEN 11 


THE  MAN  FROM  HARDPAN..A0 

MARRIAGE    10 

THE  MASKED    WOMAN 11 

ONE  HOUR  OF  LOVE 10 

THE  RED  MILL 10 

SLUMS  OF  BERLIN 11 


SHORT  SUBJECTS 11 


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managers. 

LOCAL    MOVIES    FILL    THEATRES 

Get  the  whole  town  coming  by  putting  local  scenes,  clubs, 
schools,  bathing  beauty  contests,  etc.,  on  your  screen ! 

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immediately,  including  Short  Subject  Numbers, 
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$10.00. 

NAME  

THEATRE 

ADDRESS   


Says  A  Contemporary 


The  Pacific  Coast 

Independent  Exhibitor 
says: 


FILM  DAILY'S  YEAR  BOOK  is  out.  If 
there  is  anything  in  this  kaleidoscopic 
business  that  is  not  definitely,  truthfully 
and  intelligently  treated  in  its  hundreds  of 
useful  pages,  then,  our  intimate  association 
with  it  left  us  long  ago,  dense  to  the  wonder- 
ful progress  the  motion  picture  industry  has 
registered  in  its  thirty-year  life. 

The  encyclopedia  is  of  priceless  value  to  the 
entire  family  of  the  motion  picture  industry. 
It  is  a  compendium  of  reliable  information 
for  the  layman,  the  student  and  the  reformer, 
the  latter  particularly  who  is  usually  so  illy 
informed  about  the  business. 

Film  Daily's  Year  Book  has  come  to  be  a 
professional  necessity  with  us,  and  we  con- 
gratulate Messrs.  Alicoate,  Kann  and  Mer- 
sereau  on  their  marvelous  compilation  and 
more  valuable  industrial  achievement. 


Get  Your  Copy  NOW 


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AHDWEEKLY 
FILM  DIGEST 


/OL.  XXXIX     No.  43 


Sunday,   February  20,   1927 


Price  25  Cents 


M  LISTS  56  FOR 
RELEASE  IN  1927-28 


40    Shorts    Included    in 

Program  Announced 

by  Kennedy 

Fifty-six  features  and  48  short  sub- 
ects  will  comprise  the  1927-28  out- 
Hit  of  F.  B.  O.,  Joseph  P.  Kennedy 
innounces.  In  the  group  will  be  30 
pecials,  two  or  three  of  which  will 
>e  roadshow  attractions,  it  is  prom- 
sed,  featuring  Broadway  stage  stars 
lever  before  seen  on  the  screen. 

Six  dog  pictures  featuring  Ranger, 
ix  Tom  Tyler  pictures  and  14  other 
vesterns  are  planned.  Frankie  Darro 
s  to  be  starred  in  two  and  possibly 
hree  productions.  "Harvester"  and 
'Freckles,"  written  by  the  late  Gene 
itratton-Porter,  "Clancy's  Kosher 
vYedding,"  "Windjammers  of  Glou- 
cester," by  John  L.  E.  Pell  and  "Alex 

(Continued    on    Page    13) 


Cooper-'Tlash"  Team 

Hollywood — Famous  is  to  have  a 
man  and  horse  team,  it  was  an- 
lounced  yesterday.  The  company 
las  purchased  Flash,  a  cream-colored 
lorse,  to  be  featured  in  Gary  Coopei 
Westerns.  The  plan  is  to  build  up 
i  following  for  the  team  along  the 
ines  pursued  with  Tom  Mix  and 
Tony  and  Fred  Thomson  and  Silver 
King.  Cooper  and  Flash  will  make 
heir  first  appearance  together  in 
'Arizona  Bound."  Famous  acquired 
he  horse  under  a  long  term  contract. 


U.  A.  Premieres  at  Criterion 

lit  Los  Angeles— National  premieres  o 
Ijjnited  Artists'  pictures  will  be  offer- 
ed in  future  at  the  Criterion,  according 
o  announcement  of  A.  M.  Bowles, 
general  manager  of  West  Coast  The- 
iters.  "The  Night  of  Love"  is  sched- 
iled  to  open   at   the   house   Monday. 


Publix  Dickers  at  "St.  Joe" 

St.  Joseph,  Mo.— Publix,  erecting 
the  New  Missouri  here  is  dickering 
or  control  of  the  Electric. 


Comerford  House  for  Pittston 

Pittston,   Pa. — The   Comerford  cir 
cuit,  through  its  subsidiary,   Luzerne 

E Theater  Co.,  has  acquired  a  site  for  a 
[heater  here. 

Reubenson  Departs 

R.  Reubenson  of  the  Seventh  Ave 
Film  Co.,  Ltd.,  has  returned  to  Lon- 
don. 


"Blue"  Bill  Dead 

Washington  Bureau  of  THE  FILM  DAILY 
Washington — Failure  of  the  House 
committee  to  adopt  its  subcommit- 
tee's report  calling  for  establishment 
of  "blue"  Sunday  in  the  District  of 
Columbia,  undoubtedly  kills  what  lit- 
tle chance  the  measure  might  have 
had  for  action  at  the  present  session. 
Considerable  wrangling  marked  the 
committee  meeting,  with  the  bill 
literally  "talked  to  death." 


Option  Bill  Approved 

Bismark,  N.  D. — County  option  on 
Sunday  shows  is  approved  by  the 
Senate  committee  by  a  substantial 
majority.  Passage  of  the  measure 
will  result  in  liberalizing  the  Sabbath 
in  a  number  of  counties  of  the  state. 


Competition  at  Brunswick  Ends 

Brunswick,  Ga. — Mrs.  Alma  W. 
King,  owner  of  the  Bijou,  has  leased 
that  property  to  Ritz,  Inc.,  for  a  term 
of  years,  a  deal  which  brings  the 
Ritz  and  the  Bijou  under  one  man- 
agement. The  new  arrangement  be- 
comes effective  Mar.  1. 


Mabel  Normand  Better 

Los  Angeles — Improvement  in  the 
condition  of  Mabel  Normand  is  re- 
ported by  her  husband,  Lew  Cody. 
She  is  now  out  of  danger. 


Hollywood  Unscathed 

Hollywood  —  No  perceptible 
damage  to  studios  was  done  by 
the  storm  which  has  crippled 
20  California  cities.  Production 
is  practically  normal,  but  the 
houseboat  set  in  "Beware  of 
Widows"  at  Universal  City  was 
washed  out,  which  will  delay 
the  picture  for  about  two  weeks. 
The  "Back  to  God's  Country" 
company  which  Lynn  Reynolds 
is  directing  for  Universal  is 
snowed  in  at  Mammouth,  Calif. 


Below  Cost 

Charge  made  by  the  company  for 
installation  of  Vitaphone  is  below  ac- 
tual cost,  Albert  Warner  pointed  out 
yesterday  in  branding  as  false  a  pub- 
lished statement  that  a  $5,000  Vita- 
phone    was   to   be   offered   exhibitors. 


Josephine  Lovett  Signed 

Universal  City — Josephine  Lovett 
has  signed  a  long  te_rm  contract  with 
Universal. 


Simons  Circuit  in  Control 

Missoula,  Mont. — W.  A.  Simons  cir- 
cuit has.  taken  over  the  Rialto,  oppo- 
sition   house,   from   Guy   Hazelton. 


Minors  are  Majors 


THE  problem  facing  exhibitors  in  New  York  State  regarding 
the  admissions  of  minors  to  theaters  is  a  serious  one.  There 
is  a  growing  hysteria  in  some  public  minds  which  will  react 
most  unfavorable  to  exhibitors  and  their  investments  unless  a 
sanity  in  future  actions  appears  on  the  horizon.  Exactly  how 
prevalent  the  condition  is  in  other  states  is  not  known,  but  in 
New  York  there  is  little  doubt  about  the  course  that  officialdom 
is  pursuing. 

Sydney  S.  Cohen  draws  attention  to  the  existence  of  Chapter 
849  in  the  Penal  Law  which  makes  it  mandatory  that  children 
must  be  sixteen  years  of  age  and  must  be  accompanied  by  par- 
ent or  guardian  before  gaining  entrance  into  theaters.  Cohen 
points  out  this  fact  is  being  lost  sight  of.  Rightfully  he  further 
declares  that  here  is  a  real  community  problem  which  requires 
the  most  delicate  sort  of  handling.     He  suggests  the  following 

(Continued   on    Page    4) 


EASTMAN  KODAK  CASE 
REACHES  HIGH  COURT 


Dept.   of   Justice   Appeals 

from  Ruling  Limiting 

U.  S.  Powers 

Washington  Bureau  of  THE  FILM  DAILY 
Washington — Case  of  the  Govern- 
ment against  Eastman  Kodak  has 
reached  the  Supreme  Court.  A  brief 
has  been  filed  by  the  Dept.  of  Jus- 
tice upholding  the  right  of  the  Fed- 
eral Trade  Commission  to  order 
Eastman  Kodak  to  dispose  of  three 
laboratories. 

The  company,  it  is  alleged,  ac- 
quired the  three  plants  to  coerce 
owners  of  similar  laboratories  into 
ceasing  the  use  of  imported  positive 
films.  The  lower  courts  have  ruled 
that  the  Commission  has  no  power 
to  compel  disposal  of  the  laboratories. 

More  "U"  Deals 

Three  neighborhood  houses  in  At- 
lanta have  been  added  to  the  rapidly- 
growing  Universal  chain,  Dan  Micha- 
love,  head  of  the  company's  South- 
east theater  activities,  who  is  in  New 
York  announced    Friday. 

The  theaters  are  a  part  of  the  new- 
ly created  Naborhood  Theatre  Corp. 
(Continued    on   Page    13) 

A.  H.  Fischer  Here 
A.  H.  Fischer,  who  has  resigned 
as  district  manager  for  Warners  in 
the  Middle  West,  with  headquarters 
at  Minneapolis,  arrives  in  New  York 
today. 


T.  N.  T.  Tickets  on  Sale 

Sale  of  tickets  has  started  for  the 
A.M.P.A.'s  Naked  Truth  Dinner  to 
be  held  April  2  at  the  Astor.  Tick- 
ets are  $10  each. 


Herbert  Lubin  Here 

Herbert    Lubin    has    arrived    from 
the  Coast. 


Shea   Buys   Opposition 

Auburn,  N.  Y.— M.  E.  Shea,  who 
operates  a  string  of  upstate  houses 
including  the  Jefferson  here,  has  pur- 
chased the  Strand  at  a  reported  price 
of  $250,000. 


Beery  Arriving 

Wallace  Beery  arrives  in  New  York 
Sunday  for  a  vacation.  His  latest 
picture  is  "The  Big  Sneeze,"  based 
on    "Looie,    the    Fourteenth." 


$1,500  Fire  at  Bricelyn 

Bricelyn,    Minn. — Fire    caused    $1,- 
500    damage    at    the    Unique. 


THE 


•c^Hk 


DAILY 


Sunday,  February  20,  1927 


Vol.XXXIXHo.43    Sunday,  Feb.  20, 1927    Price 25 Cents 


H)HN  W.  ALICOME 


( 


Publishei 


Published  daily  except  Saturday  and  holidays 
at  1650  Broadway,  New  York  N.  Y.,  and 
copyright  (1927)  by  Wid's  Films  and  Film 
Folk  Inc.  J.  W.  Alicoate,  President  and 
Publisher;  Maurice  D,  Kann,  Vice-President 
and  Editor;  Donald  M.  Mersereau j.  Treas- 
urer, Business  and  Advertising  .Manager, 
Ralph  Wilk,  Traveling  Representative,  En- 
tered as  second  class  matter  May  21  1918, 
at  the  post-office  at  New  York,  NY. 
under  the  act  of  March  3,  1879-  .  ,lerm? 
(Postage  free)  United  States,  outside  of 
Greater  New  York,  $10.00  one  year;  6 
months  $5.00;  3  months,  $3.00.  Foreign, 
?15  00  Subscribers  should  rem., .with  orde^ 
Address  all  communications  to  THfc,  *1L-W 
DAILY  1650  Broadway,  New  York,  N.  V- 
Phone  Circle  4736-4737-4738-4739.  Cable  ad- 
dressl  Filmday,  New  York  Boxwood 
California— Harvey  E.  Gausman,  Ambassa 
dor  Hotel:  'Phone,  Drexel  fOandWas- 
ington  9794,  London— Ernest  W.  F"?m|"' 
The  Film  Renter,  58,  Great  Marlborough  St., 
London,  W.  I.,  Paris— La  Cinematographic 
Francai'se,   5,   Rue  Saulnier. 


Trading  in  film  issues  was  confined  to 
about  a  dozen  listings  on  the  Exchange  and 
Curb.  Famous  Players,  Loews,  and  Irans- 
Lux  Screen  each  showed  a  turnover  of  more 
than  3,000  shares.  Pathe  Exch.  A  has 
been  active  of  late,  recording  2,700  shares  in 
the  day's  transactions.  Prices  held  firm,  in- 
dicating no   marked  trend  either  way. 


Quotations 


High 

Am.    Seat.    Vtc 43 

•Am     Seat.    Pfd 

•Balaban  &  Katz 

*Bal.  &  Katz  Vtc 

•Eastman  Kodak 

Famous    Players     . .  100 H 

*Fam.    Play.    Pfd 

*Film    Inspect,     

•First   Nat'l.   Pfd 

Fox    Film    "A" 67  lA 

•Fox   Theaters   "A" 

•Intern'l    Project 

Loew's,  Inc 54 

•Metro-Gold.    Pfd 

M.   P.   Cap    Corp..   11 
Pathe  Exch     "A"..   41 
tParamount    B'way.   99  }6 
ttRoxy     Units     ...   41  'A 
ttRoxy   Common    . .    13 

Skouras    Bros 

••Stan.   Co.   of   Am.  88?* 
Trans-Lux   Screen   .      7H 

•Univ.    Pict.    Pfd 

Universal    Pictures .    39 
Warner    Pictures...   29# 
Warner   Pict.    "A".   41 
•  Last   Prices  Quoted 
••  Philadelphia  Market 


Le»-     Close     Sales 


43 


100 


43 

46  

....     63!4  .... 

....     7354  .... 

....   131  

108J4   10994  5,800 

120  

....       6H  .... 

98 

66J4     67# 

....     2154  .... 

....     10%  .... 

54  3,100 

1054     1054 


5354 


300 


200 

39%  39%  2,700 

995*     995*  1 

3954     3954       

1254     1254  .... 

45  

88J4     88%       

754       754  3,500 

100  

39         39  200 

2854     2854  600 

39%     40  2,000 

t  Bond  Market 
ft  Bid  and  Ask 


When  you  think  of 

INSURANCE 

you  are  thinking  of 

S  T  E  B  B  I  N  S 

Specialists  in  Motion  Picture 

and  Theatrical  insurance  for 

the  past  fifteen  years 


Arthur  W.  Stebbins  &  Co.,  Inc. 
li40  Broadway  N.  Y.  C. 


Jway 
Bryant  104* 


Minors  are  Majors 

(Continued  from  Page  3) 

in  the  event  that  the  present  statute  is  found  lacking  in  its  scope 
to  meet  the  situation: 

1. — That  no  children  under  16  years  of  age  be  permitted 
to  be  seated  above  the  ground  floor  of  any  theater. 

2.- — That  children  be  segregated  from  the  adults,  under 
the  supervision  of  a  matron. 

3. — That  the  age  limit  of  a  minor  be  the  same  as  the 

Governmnet  uses  for  taxation  purposes  and  that  used  by 

the  railroads,  when  they  consider  a  minor  12  years  or  under. 

4. — That   children    be    admitted    to    theaters    only    after 

school  hours. 

Cohen  has  prepared  a  letter  which  has  gone  forward  to  every 
exhibitor  in  the  state,  to  all  public  officials  in  New  York  City  in 
order  to  apprise  them  of  facts  which  he  feels  they  may  not  know. 
It  is  to  be  noticed  that  he  advocates  the  segregation  of  children 
from  adults  under  the  supervision  of  a  matron. 

The  Matron  Idea 

We  feel  that  here  is  the  solution  of  the  problem  from  two 
angles:  The  authorities  in  their  desire  to  safeguard  the  welfare 
of  minors  at  theaters  will  by  this  means  fashion  an  instrument 
of  effectiveness.  The  theater  owner,  equally  concerned  with  the 
safety  of  his  patrons  whether  minors  or  adults,  by  the  same  action 
meets  his  own  situation.  It  is  our  opinion  that  much  of  the 
strained  relations  which  now  prevail  can  be  totally  eliminated  by 
the  legalizing  of  the  matron.  The  ideal  person  would  be  a  married 
woman  and  a  mother. 

Further,  there  is  reason  to  believe  that  many  exhibitors,  es- 
pecially in  the  Greater  New  York  zone,  are  in  favor  of  such  a  plan. 

There's  Big  Money  In  It 

For  the  fourth  time  in  thirteen  years,  a  picture  is  held  over 
at  the  Strand  for  a  third  week.  To  any  production  which  is 
awarded  this  box-office  distinction  there  must  be  considerable 
of  merit.  "McFadden's  Flats"  for  which  we  predicted  a  long  and 
successful  career  some  weeks  ago  is  the  picture.  Exhibitors  might 
well  take  note.   There's  money  in  it — big  money,  too. 

KAN  N 


Cruz  Assigned 
Hollywood — James     Cruz     will  di- 
rect "Beau  Sabreur,"  Percival  Chris- 
topher     Wren's     sequel     to     "Beau 
Geste." 


Sudekums  Seek  Three 
Dyersburg,  Tenn. — The  Sudekum 
circuit,  which  has  a  chain  throughout 
the  South,  is  dickering  for  the 
Frances  and  Vaudette  and  the  new 
house  under  construction  here.  If 
unsuccessful,  the  company  will  build, 
it  is  stated. 


Perkins  Returns  to  New  England 

New    London,    la. — E.    S.    Perkins 
again  is  operating  the  Alamo. 


Walnut    House   Has    New    Owner 

Walnut,  la. — E.  B.  McCord  is  new 
owner  of  the  Lyric. 


Buys   Highland,   Wis.,   House 

Highland,     Wis. — Fred    E.    Leiser 
has   taken   over   the   Auditorium. 


American  Seating  Dividend 
American  Seating  Corp.  has  de- 
clared the  regular  quarterly  dividend 
of  75  cents  on  the  common,  payable 
April  1.  The  extra  25  cents  dividend 
declared  three  months  ago  also  will 
be  paid  April  1.  J.  M.  Hoyt,  L.  Moen, 
E.  J.  Garey  and  J.  J.  Bodell  were 
elected  directors  at  annual  meeting 
and  other  directors  were  reelected. 


Lang  Plans  Montfort  Theater 

Montfort,  Wis. — E.  J.  Lang  has 
leased  the  Arcadia  auditorium  which 
he  will  remodel  to  house  a  theater. 


Pinelawn  House  Leased 
Pinelawn,    Mo. — Allison    &    Hugo- 
niot  have  leased  the  Pinelawn. 


Engel   Buys   Stockbridge   House 

Stockbridge,  Wis.— William  Engel 
is  operating  the  Stockbridge,  pur- 
chased recently  from  Ray  Pfeiffer. 


New  Manager  at  Nehawka 
Nehawka,  Neb. — R.  C.  Pollard  has 
succeeded  to  management  of  the  Au- 
ditorium. 


Action  Awaited 

Pawtucket,  R.  I. — As  a  result  of 
the  Pawtjucket  Chamber  of  Com- 
merce poH  when  by  a  majority  vote 
of  more  than  2  to  1,  members  went 
on  record  as  approving  Sunday  pic- 
tures in  this  city,  the  eyes  of  Paw- 
tucket are  centered  on  the  Legisla- 
ture. Pawtucket  is  the  only  com 
munity  in  Rhode  Island  barred  from 
enjoying  Sunday  Shows  by  a  peculiar 
law  passed  by  the  Assembly  during 
its   last   session. 

Last  week,  Rep.  William  D.  Stra- 
chan  (Rep.)  in  a  rebuttal  opposing 
Rep.  Thomas  R.  McCoy,  (Dem.), 
both  of  Pawtucket,  who  made  a  mo- 
tion to  have  the  motion  picture  bill 
recalled  from  the  House  Judiciary 
Committee,  declared  that  "it  is  only 
fair  to  the  Chamber  of  Commerce  to 
wait  for  its  decision  on  this  matter. 
It  has  been  conducting  the  poll  and 
has  not  as  yet  announced  any  de- 
finite results." 

In  addition  to  a  consensus  poll  when 
24,000  ballots  were  cast  showing  more  than 
5  to  1  in  favor  of  Sunday  shows,  organi- 
zations voted  about  8  to  1  in  favor  of  pic- 
tures   on    the    Sabbath. 

Churches  backed  both  sides  of  the  issue. 
Fraternal  societies  split.  Merchants  favored 
the  movement  through  the  Chamber  of  Com- 
merce, contending  that  business  has  suffered 
because  Pawtucket  people  were  trading  in 
Providence,    four    miles    away. 


Wewerka  Building  at  Milbank 

Milbank,  S.  D. — Frank  Wewerka, 
Osage,  la.,  exhibitor,  is  building  a 
house  here,  bringing  competition  to 
the  town.  The  house  will  open  this 
Summer. 


Centennial   Signs   Archer 
Centennial  Pictures  has  signed  Re* 
Archer   on   a   year's   contract   to   ap- 
pear  in    "The    Liberty    Boys   of   76' 
series. 


Turner    Buys    Fourth    House 
Vandalia,  111. — Harry  Turner,  wh( 
has    three    houses   at    Pana   and   No 
komis,    now    is   operating   the    Dixie 
acquired  recently. 


Kansas,  111.,  House  Sold 

Kansas,  111. — Ronnels,  Prather  I 
Armstrong  have  taken  over  the  Pas 
time. 


Invariety  Gets  Lewiston  Post 
Lewiston,     Ida. — D.     G.     Invariet 
has    succeeded    M.    Morris    as    mat 
ager    of    the    Will    Starkey    theate:' 
here. 


Pictures  at  "Tab"  House 

Norfolk,    Va. — The    Wells    now 
playing  first  run  pictures  and  tabloi 


Schultz  Operating  Two 

Hancock,  Mich. — Paul  Schultz  now 
is  operating  the  Orpheum  here  and 
the   Star  at   Houghton. 


Corning  House  Changes  Hands 

Corning,  N.  Y. — Morris  Gaby  and 
Irving  Cohen  have  purchased  the 
Plaza. 


Revelle  Back  at  Charlotte 

Charloote — Jack  Revelle  has  i 
turned  to  again  manage  the  Chariot 
succeeding  Harry  Lucas  who  h 
been  transferred  to  Savannah,  Ga. 


i  r    i  t'» 


GOWNS  or  UNIFORMS 

LEARN    TO    SAY 

BROOKS 

1437  BROADWAY  -  TEL  5580  PEN. 

ALSO  25,000  COSTUMES  TO  RENT- 


Sunday,   February  20,   1927 


THE 


-zwm 


DAILY 


SURVEYING  MARKET  CONDI- 
TIONS IN  OTHER  COUNTRIES 
AND  WEEKLY  REPORTING 
THE  ACTIVITIES  OF  FOREIGN 
FILM   FOLK 


Foreign  Markets 


COVERING   IMPORTANT  FILM 
CENTERS:    LONDON   —   PARIS 
BERLIN  —  BRUSSELS  —  SYD- 
NEY   —    ROME    —    MOSCOW 
GLASGOW      AND      OTHER 
FOREIGN    POINTS 


By  JAMBS  P.  CUNNINGHAM 


London  News 

several  New  Theaters  Contemplated 
— "Don  Juan"  Opens — New  Re- 
leases— Other  Happenings 

By  ERNEST  W.  FREDMAN 
Editor,  "The  Daily  Renter" 
London — Many  new  London  thea- 
jers  of  large  seating  capacity  are  fore- 
shadowed in  the  building  proposals 
\i  S.  L.  Bernstein  and  A.  Segal.  It 
Is  quite  likely  that  several  of  the 
•ity's  old  houses  will  be  torn  down 
ind  new  ones  erected  in  their  places. 

*  *         * 

Ralph  Hanbury  Returns 

;  Ralph  Hanbury,  general  manager  of  Stoll's 
*"ilms,  Ltd.,  has  returned  from  America  with 
.    number    of    new    pictures    for    release. 

*  *  * 

flight  Court's  Judgment  Upheld 

,'  The  Court  of  Appeals  has  upheld  a  High 
j.ourt  judgment  that  the  emulsionized  cellu- 
jid  sheet  was  not  subject  to  the  McKenna 
'uties  of  kinematograph  films  and  blanks,  but 
eld  the  "baby"  Pathe  film  (9'/2  mm.)  was 
iable    to    the    duty. 

*  *  * 

Moreno  Preparing  for  "Pompadour" 

'  Antonio  Moreno  is  co-starring  with  Dorothy 
fJish     in     "Madame     Pompadour."       He     will 

nish  work  in  five  or  six  weeks  and  will  then 
,o  to  Spain  on  a  holiday.  Much  of  the 
Vork     on     "Madame     Pompadour"     has     been 

nished.      Upon    Moreno's    return    from    Spain 

e  may  make  a  second   picture   in   London   be- 

ore    returning    to    the    States. 

*  *  * 

fo  Distribute  Canadian  Films 

'  British  Instructional  Films  has  concluded 
;rrangements    with    the    Canadian    Government 

F   handle    the    latter's    short    reel    educationals 
Great    Britain. 
*  *  * 

itolls  Buy  Danish  Film 

The    Danish    film,  "Master    of    the    House." 

frill  be  distributed  in  the  United  Kingdom 
v    Stolls. 

*  *  * 

'Don  Juan"   Opens 

The  London  premiere  of  "Don  Juan"  was 
!eld  at  the  Astoria,  where  the  film  will  play 
in    indefinite  run. 

*  *  * 

1  fcinema  Carnival,  March  4 

The  annual  Cinema  Carnival  for  the  Film 
fienevolent  Fund  will  be  held  at  Covent  Gar- 
en    March    4 

'   *  *  * 

[  Lauder  Ready  for  Films 

'  \  Sir   Harry   Lauder   will   enter    films.    Welsh- 
I  Pearson   has   signed    Lauder   for    "Huntington- 

?wer."  the  adventure   novel   of   John    Buchan. 

jjt    will    be    made    in    the    Spring. 

*  *  * 
I 

Crock's  Film  Opens 

Crock,  the  clown,  made  his  debut  in  films 
i  "What  For?",  a  Haik-Enders  Prod.,  at  the 
Iippodrome.  Film  Booking  Offices  of  Great 
Iritain,    Ltd.,    is    handling   the   film 

*  *  * 

>eek  to  Tighten  Censor  Law 

!  A  deputation  representing  eleven  organi- 
» 'ations  approached  T.  P.  O'Connor,  M.  P., 
hairman  of  the  board  of  the  British  Film 
>nsors,  in  an  effort  to  put  more  teeth  in 
he  British  censor  laws.  The  delegation  asked 
o  have  British  interests  watched  more  closely. 


Foreign    Rights 

COMPLETE    PROGRAM 
Every    Type  of    Production 
Specials-  Featu  res-  Shorts 
Selected    with     Expert    Knowledge    of 
Foreign   Requirements 

FERDINAND  H.  ADAM, 

International    Film    Distributor, 

152  West  42d  St.     -     New  York  City 

Cable    Ferdinadam.      Phone    Wis    1 143 


None  of  these  secured  more  than 


The  World  in  Survey 

Authoritative  and  complete  data  on  the  industry  in  practically 
every  country  on  the  globe  is  contained  in  a  special  section  of  the 
1927  FILM  YEAR  BOOK.  Each  week,  this  department  presents 
the  general  report  on  conditions  in  one  country,  as  appearing  in 
the  YEAR  BOOK-  Trade  lists  are  not  included.  The  second  of 
the  series  follows : 

Argentina 

Agitation    Against    United    States 

None. 
Censorship 

Board    of    Censorship.       Not    very    strict. 
Competition 

90%    American    films   shown. 
Copyright    Relations 

None. 
Production 

25   companies  produced  20  pictures  in   1925. 

local   showings. 
Taxes 

Moderate. 
Theaters 

200.      Buenos    Aires,    120. 
Imports  from  U.   S.  A. 

1913—      275,000    feet;     value    $   14,500. 

1923—11,500,000    feet;    value    $475,000. 

1924 — 14,000,000    feet;    value    $535,000.  , 

1925 — 20,500,000    feet;    value    $640,000. 

1926 —  9,800.000    feet;    value    $315,000. 
Exports  to  the   U.    S.   A. 

1923—12,500    feet;    value    $    850. 

1924 —  9,500    feet;    value    $1,300. 

1925 —  4,500    feet;    value    $    375. 

1926 —  9,000    feet;    value    $    375. 
General 

In  January,  Buenos  Aires,  with  its  population  of  2,000,000,  had  128  theaters 
showing  films.  Approximately  60  houses  were  erected  during  the  year,  it  is 
estimated  by  Monroe  Isen,  Universale  general  manager  for  South  America. 
This  is  an  increase  over  1925  and  a  further  increase  is  forecast  for  1927,  he 
says.  The  tendency  is  towards  larger  theaters  ranging  upward  from  1,000 
seats.  In  the  past,  seating  capacities  of  from  300  to  500  were  in  vogue.  About 
35  theaters  have  heen  constructed  in  Argentine  in  1926,  and  about  17  in 
Brazil.  In  Santiago,  the  Venezuela  Circuit  has  two  new  houses  and  plans 
more  in    1927. 


Paramount  Appeals  Tax  Case 

Sydney — Famous-Lasky  has  paid  slightly 
more  than  £17.000  in  taxes  to  the  New 
South  Wales  Gov't  for  taxes  for  one  year. 
The  company  has  filed  an  appeal,  which  is 
expected  to  be  a  test  case. 

The  tax,  levied  by  the  New  South  Wales 
Gov't  is  5s.  on  every  pound,  on  all  monies 
paid  to  foreign  companies  for  purchase,  lease, 
or  any  other  rights  in  connection  with  films 
shown    in    the    province. 


"Big   Parade"  in   Belgium 

Brussels — "The  Big  Parade"  is  being  shown 
throughout  Belgium  and,  according  to  a  re 
port  in  an  English  trade  paper,  it  "has  proved 
to  be  one  of  the  biggest  winners  ever  shown 
in    the    country." 


Film  of  the  Duce   Screened 

Rome — The  film,  "Duce,"  dedicated  to  Pre- 
mier Mussolini,  has  been  shown  here.  Prom- 
inent   officials    attended 


New  Bill  Would  Protect  Kiddies 

Berlin — A  measure  now  before  the  Reich 
stag  will  provide  for  the  protection  of  chil 
dren  in  theaters. 


P.   D.   C.   Stars   in  Berlin 

Berlin — The  working  title  of  the  first  pro- 
duction being  made  by  Prod.  Dist.  Corp.  in 
Berlin,  is  to  be  "The  Silent  Sister."  Mar- 
garete  Maris  Langen  and  Mario  Bonnard 
wrote  the  scenario,  with  the  latter  also  direct- 
ting.  Bonnard  is  an  Italian,  formerly  with 
the  UCI,  Rome.  Production  at  National 
Studios. 


More  Taxes 

Belgium    Theater    Owners,    Already 

Over-Burdened,  Threatened  with 

New   Levy 

Brussels — Nearly  one-third  of  the  gross 
taken  in  by  Belgium  exhibitors  is  paid  to 
the  Government  in  taxes.  And  still  another 
tax  is  to  be  levied.  At  present,  theater  own 
ers  pay  electric  sign  taxes,  a  tax  for  transmit- 
ting films,  building  tax,  program  tax  and 
stamps    for  the    post. 

"The  Cinema  Beige,"  trade  paper,  and 
"The  Express,"  have  taken  up  the  cudgels 
of  the  exhibitors  in  fighting  this  new  taxation 
and  both  publications  have  joined  the  Asso- 
ciation Cinematograph ique  de  Belgique  in  it? 
vehement  protest   to   the   Government. 

Many  prominent  Belgium  film  men  declare 
the  theaters  will  not  be  able  to  sustain  them- 
selves  if   some   relief   isn't  given. 


Austrian  Tie-up 

American  Interests  Understood  Allied 

with    New    Company    to    Evade 

"Kontingent"  Requirements 

Vienna — Two  American  firms,  the  names 
of  which  are  held  secretive,  and  prominent 
Austrian  banks  are  understood  to  be  sponsors 
of  the  American-Viennese  Film  Co.,  recently 
organized  to  produce.  The  company,  it  is 
said,  was  formed  to  meet  the  "kontingent" 
requirements. 

American  and  Austrian  capital,  in  a  pro- 
portion of  two-thirds  and  one-third,  respec- 
tively, will  compose  the  capital  of  the  new 
unit.  Although  actual  filming  will  be  in 
Austria,  plans  are  to  engage  American  di- 
rectors  and   stars. 


Gunsburg  Changes   Name 

Berlin — The  Gunsburg  Film,  A.  G.,  has 
received  permission  to  change  its  name  to 
Pan-Europa    Film,    A.    G. 


German  Film  Banned 

Berlin — The  German  production,  "Emden," 
cannot  be  shown  in  the  territory  occupied  by 
the   Allies. . 

Nationalfilm,   New  German  Unit 

Berlin — "The  Red  Dancer,"  starring  Mag- 
da  Sonja,  will  be  the  first  of  the  newly  formed 
Nationalfilm    Co. 


FOREIGN   FILM   DISTRIBUTOR 

CLASSPLAY  PICTURES  CORP. 

Henry    R.    Arias,    Pree. 

1S40  BROADWAY,   N.   Y.  C. 

Cable  HENARIAS  Phono  Bryant  2697 


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leading  independent  producers  and  dis- 
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Paris,    France. 

London    Address: 

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HOLLYWOOD 
HAPPENINGS 


3fc  NEWSPAPER 
o/*FILMDOM 


ANDWEEKLY 
FILM  DIGEST 


Fox   Has   7   In  Work 

Seven  feature  companies  are  at 
work  in  the  Fox  studio,  or  on  loca- 
tion, in  addition  to  comedy  units.  An- 
other feature,  "The  Joy  Girl"  is  in 
preparation  at  Palm  Beach.  The  pic- 
tures being  made  are  "7th  Heaven," 
"Is  Zat  So?"  "Carmen,"  "The  Heart 
of  Salome,"  "Cradle  Snatchers," 
"Outlaws  of  Red  River,"  "The 
Holy  Terror"  and  "Sunrise." 


Irene  Rich  in  "The  Climbers" 

Irene  Rich  will  be  starred  in  "The  Climb- 
ers," which  goes  into  production  shortly.  Tom 
Gibson  is  adapting  the  story,  which  will  be 
directed  by  Paul  L.  Stein. 

Byron    Morgan    with    M-G-M 

Byron  Morgan  has  been  given  a  long-term 
contract  by  Irving  Thalberg  of  M-G-M,  and 
will    write   exclusively   for  the   company. 

"The  Thirteenth  Hour"  in  Production 

M-G-M  has  started  production  on  "The 
Thirteenth  Hour,"  mystery  drama  with 
Lionel  Barrymore  featured.  The  cast  in 
eludes  Jacqueline  Gadsden,  Charles  Delaney, 
Polly  Moran  and  Fred  Kelsey.  Chester 
Franklin    is   the   director. 


Janning's  Second  Selected 

Emir  Jannings'  next  for  Paramount,  fol- 
lowing "The  Way  of  All  Flesh."  will  be 
"The  King  of  Shoho,"  a  tentative  title.  This 
is  an  original  by  Josef  von  Sternberg,  with 
screen    play    by    Benjamin    Glazer. 

New    Colleen    Moore    Vehicle 

"Something  With  a  Kick"  is  the  tentative 
title  of  a  story  by  Chet  Withey  and  Lloyd 
Corrigan  for  Colleen  Moore.  It  will  have 
a    fashionable    metropolitan    setting. 


Hines   Feature   Cut 

Close  upon  the  heels  of  announcement  from 
Richard  A.  Rowland,  that  future  First  Na- 
tional releases  are  to  be  held  to  six  reels 
comes  the  word  from  C.  C.  Burr  that  "All 
Aboard,"  starring  Johnny  Hines,  will  be  re- 
leased   in    five   and    one-half    reels. 


"Topsy  and  Eva"  Switched 

Lois  Weber  will  not  direct  Duncan  sisters 
"Topsy  and  Eva"  for  United  Artists.  Miss 
Weber  is  to  remain  as  a  sort  of  supervisor. 


Plans    for    Moskine    Changed 

"Moscow"  has  been  shelved  by  Universal 
for  the  time  being.  Ivan  Moskine  will  be 
co-featured  with  Mary  Philbin  in  "Lea  Lyon." 
Universal  has  another  story  for  Moskine, 
called  "Polish  Blood."  This  will  be  made 
later  on,   probably  following  "Moscow." 

Now  "On  Ze   Boulevard" 

M-G-M  has  selected  "On  Ze  Boulevard" 
as  final  title  for  the  picture  in  production  as 
"The  Grey  Hat."  This  features  Lew  Cody 
and  Renee  Adoree,  and  was  directed  by  Harry 
Millarde. 


Marion    Titling    "Connie's"    Picture 

George  Marion,  Jr.  is  titling  Constance 
Talmadge's  new  comedy-drama  "Venus  of 
Venice,"    just    completed    at    United    Artists. 


1st   Nat'l   Buys  "Golden   Calf" 

The  rights  to  Aaron  Davis'  story,  "The 
Golden  Calf,"  have  been  secured  by  First 
National 


New    Roach    Comedian 

Jesse  Devorska  has  signed  a  long  term 
contract  as  a  featured  comedian  with  Hal 
Roach. 


Willat  to  Direct  "Big  Gun" 

Irvin  Willat  has  been  signed  by  "U"  to 
direct  "The  Big  Gun"  by  Richard  Barry. 
This  will  deal  with  the  Navy.  Co-operatinn 
of  the  Government  is  assured.  This  will  be 
a  special.  Edward  Montagne  is  writing  the 
script. 


Coldeway   Doing  "Noah"   Script 

Anthony  Coldeway  is  to  write  the  scenario 
for  "Noah's  Ark,"  which  Warner  Bros,  will 
produce    with    Michael    Curtiz   directing. 


Three  "Gold  Bonds"  in  Work 
Plans  for  F.  B.  O.  "Gold  Bond 
Specials"  are  developing  "A  Game  in 
the  Bush,"  by  Georges  Surdez  has 
been  purchased.  It  is  a  South  Sea 
love  story.  Charles  K.  Harris'  story 
"Wine,  Women  and  Broadway"  has 
been  selected  for  the  series.  Peter 
Milne  has  been  engaged  to  write 
adaptation  and  continuity  for  a  story 
based  on  "The  Great  Mail  Robbery" 
by  John  Johns. 


Christie   Studio   Busy 

This  is  the  busiest  production  season  of  the 
year  at  Christie.  Four  new  comedies  have 
just  been  finished  and  three  others  are  in 
work. 


Wallace  Fox,  Paramount  Director 

Wallace  Fox,  for  years  assistant  to  Edwin 
Carewe,  has  been  placed  under  contract  to 
direct  the  western  productions  in  which 
Gary  Cooper  will  be  starred,  according  to 
B.    P.    Schulberg. 


Reynolds    Directing   Curwood    Story 

Camerawork  started  Wednesday  at  Uni- 
versal on  "Back  to  God's  Country,"  a  Cur- 
wood story  which  Lynn  Reynolds  is  to  make. 
Renee  Adoree  and  Robert  Frazer  are  playing 
the  leads,  with  Walter  Long  and  Mitchell 
Lewis     among     the     principals. 


Webb  Directing  Colleen 

Millard  Webb  will  guide  Colleen  Moore 
in    "Naughty,    But    Nice." 

Nagel-Pringle    Featured    Team 

Conrad  Nagel  and  Aileen  Pringle  are  to 
be  featured  in  "The  Branding  Iron,"  now 
being   directed    by    Reginald    Barker. 


Varvitch   Signed  by   United 

Michael  Varvitch,  Russian  actor,  has  been 
signed  to  a  long-term  contract  by  John  W. 
Considine,  Jr.,  general  manager  of  the 
Schenck  organization  and  president  of  the 
Feature  Prod.,   Inc. 


Rockett    Gets    New    Production 

Ray  Rockett  is  to  produce  "Bed  and 
Board,"  which  was  scenarized  by  Winifred 
Dunn.  Lewis  Stone  and  Anna  Q.  Nilsson 
will    be    featured.       For    First    National. 


Sax   Signs  Veora   Daniels 

Sam   Sax  signed   a  long  term  contract   with 
Veora    Daniels. 


Varconi    Loaned    to    M-G-M. 

Victor  Varconi  will  play  the  leading  male 
role  in  "Anna  Karenina"  for  M-G-M.,  by 
arrangement    with    C.    B.    De    Mille. 


Cantor   in   "The    Girl    Friend" 

Eddie  Cantor's  next  vehicle  following  "Spe- 
cial Delivery"  will  be  "The  Girl  Friend." 
adapted  from  the  musical  comedy.  "Good 
Service."  originally  planned  as  Cantor's  next 
has    been    postponed. 

Lee  Directing  "Whirlwind  of  Youth" 

A  few  days  after  she  arrived  in  Hollywood' 
Lois  Moran  began  work  in  "The  Whirlwind 
of  Youth."  based  on  "Soundings."  Rowland 
V.  Lee  will  direct.  Douglas  Gilmore  will 
play  opposite  Miss  Moran.  Julien  Josephson 
wrote    the    adaptation. 


Jevne  Joins  United  Artists 

Another  addition  to  the  staff  of  writers 
at  United  Artists  is  made  with  the  signing  of 
Jack   Jevne   to    a    long-term    contract. 


Three  Cosmopolitans  Launched 

Three  Cosmopolitan  Prod,  are  under  way 
at  M-G-M.  With  Marion  Davies  filming 
"Tillie.  the  Toiler.'  directed  by  Hobart  Hen- 
ley, "Captain  Salvation"  and  "Becky"  are 
under  way.  "Captain  Salvation"  is  to  be 
directed  by  John  S.  Robertson.  Lars  Han- 
son will  have  the  title  role.  George  Fawcett 
has  been  engaged. 


Busy  at  Universal  City 
Universal  is  at  peak  production 
with  nine  units  working  and  ten  pre- 
paring. This  includes  one  special, 
four  Jewels,  two  Westerns,  one  ser- 
ial and  a  short  subject,  while  seven 
Jewels,  a  Western,  a  Comedy  and  an 
airplane   picture   are   in   preparation. 


Ruggles    May    Switch 

When  Wesley  Ruggles  finishes  editing  and 
cutting  "Beware  of  Widows,"  which  stars 
Laura  La  Plante,  he  may  make  a  picture  for 
First   National. 

"Romeo  and  Juliet"  Starts  Soon 

Universal's  treatment  of  "Romeo  and  Juli- 
et" is  fast  taking  shape  in  the  Universal  sce- 
nario department  and  that  all  indications  point 
to  an  early  production  of  the  Shakespearean 
classic.  Mary  Philbin  and  Norman  Kerry 
are   to   play    the   title    roles. 


Arthur    in    "Old    Heidelberg" 

George  K.  Arthur,  M-G-M  featured  com- 
edian, has  been  added  to  the  cast  of  "Old 
Heidelberg." 


Christianson  Back 

Benjamin  Christianson,  Danish  director, 
who  directed  "The  Devil's  Circus"  for  M-G- 
M,  has  returned  to  Culver  City  after  a  brief 
vacation    in    his    native    land. 


No  Title   Change 

Chadwick  will  release  the  adaptation  of  the 
Langdon  McCormack  stage  play.  "Romance 
of  an  Actress,"  under  its  original  title,  and 
not  "Life  of  an  Acrtess,"  as  previously  an- 
nounced. Barbara  Bedford  has  the  leading 
role. 


Alma  Rubens  in  "Salome" 

Allan  Raymond's  novel,  "The  Heart  of  Sa- 
lome," is  being  transposed  to  the  screen  for 
Fox  by  Victor  Schertzinger.  Alma  Rubens 
has  the  leading  role  and  Walter  Pidgeon  the 
male    lead 


Brabin    Gets    Assignment 

Charles  Brabin's  first  directorial  work  under 
his  new  First  National  contract  will  be  on 
"Diamonds  in  the  Rough,"  in  which  picture 
Milton    Sills   will   be   starred. 


Reed   Opposite   Colleen  Moore 

Donald  Reed,  placed  under  contract  by  First 
National  a  few  weeks  ago,  will  play  in  support 
of  Colleen  Moore  in  her  next  picture,  "Naugh- 
ty But  Nice." 


Casting  Heart  Thief 

Supervisor  Walter  Woods  and  Director  Nils 
Olaf  Chrisander  are  fast  assembling  the  cast 
to  surround  Joseph  Schildkraut  in  "The  Heart 
Thief."  Lya  de  Putti  will  have  the  leading 
role  opposite  Schildkraut  with  Robert  Edeson, 
Charles  Gerrard,  Eulalie  Jensen  and  Frank 
Reicher  allotted  important  characters  in  the 
east. 


Dorothy  Dwan  with   Maynard 

Dorothy  Dwan  will  be  Ken  Maynard's  lead- 
ing lady  in  "The  Country  Beyond  Law,"  which 
is  to  be  the  next  Charles  R.  Rogers'  produc- 
tion for  First  National. 


HAPOLD 
IShUMATE! 

Writing  for 

FOX 

In  Production 

OUTLAWS  OF  RED  RIVER 

Starring  TOM  MIX 


By 
Harvey  E.  Qausman 


Cameramen's  Frolic  March  12 
The    Junior    Cameramen's    Club    is  I 
to    hold    its    first    annual    dance    and  I 
entertainment  at  the  Hollywood  Ma- 
sonic Temple  March  12.    Hank  Mann 
will  be  master  of  ceremonies  assisted 
by      Sammy      Blum,      Arthur      Lake, 
Sammy    Cohen,    Nick    Stuart,    Carol 
Lombard.      George      Blandford     and 
Barbara  Luddy. 


Another   Roach   Player 

Viola    Richards   has   been   given    a   five-year 
contract   to  appear   in   Roach   comedies. 


Leni  Assigned  "Chinese  Parrot" 

Marian  Nixon  and  Edmund  Burns  will 
play  leads  in  support  of  Conrad  Veidt  in 
"The  Chinese  Parrot,"  to  be  directed  by 
Paul    Leni    for    "U." 


Adapting  "Back   Stage" 

Sarah  Mason  is  adapting  "Back  Stage" 
for  Tiffany  and  has  just  finished  "Cradle 
Snatchers"  for  Fox.  She  will  shortly  join 
her  husband,   Victor   Heerman,   in  New   York. 

Talbot  Signs  with  M-G-M 

Hayden  Talbot,  writer,  has  been  signed  tc 
a    long    term    contract    by    M-G-M. 


Ralston  Cast   Selected 

The  cast  for  Esther  Ralston's  first  starring 

vehicle,      "Fashions      for      Women,"  include! 

Einar     Hanson,     Raymond     Hatton,  Edwart 
Martindel,  Maud  Wayne,  Charles  Darvis,  Wil. 

Ham     Orlamond,     Agostino     Borgato,  E(lwar< 
Faust  and   Yvonne  Howell. 


Four  Months  To  Go 

Four  months  of  work  remain  before  Ericl 
von  Stroheim's  "The  Wedding  March,"  wil 
be    ready    for    presentation. 

Waters   Directing   Cooper 

John  Waters  has  been  selected  to  direc 
"Arizona  Bound,"  first  of  the  series  starrin 
Gary   Cooper. 


Cruze    Directing    Beery 

Wallace  Beery's  next  starring  vehicle  wi 
be  "Now  We're  in  the  Air."  James  Crua 
is  directing,  with  Ford  Sterling  and  Zas 
Pitts    featured. 


Negri  Making   New   Picture 

Pola  Negri's  new  picture  will  be  "Tl 
Woman  on  Trial."  The  story  is  based  < 
an  Ernest  Vajda  stage  play.  Ricardo  Corti 
is  Miss  Negri's  lead.  Mauritz  Stiller  is  c 
recting. 


,  Wherv,~. 

SveruoneoM^ 


Twenty-five 

minutes  to 
Broadway . . . 

Twenty-five 
minutes  to  the 

Beaches  . . . 

in  the  Center 

of  Hollywood 

Thersew 
HOllrYWOCDi 

P1AIA 

Hollywood,  California 


Pathepicture 


it's  true/ 

BIG  FEATURES 
IN  JUST  ONE 
REEL/ 


OUR  UNOFFICIAL  AMBA55ADOR-* 


A  SEMES  OF  PICTURES  BACKED    BY 

f507OOOrOOO  IN  PUBLICITY 


AMessagetoyou 
(front  Will  Rogers 


Dear  Exhibitors; 

l^li&r?  alf"etI  ^a^dbS;S2oJ?1fhi2naT10,,g<,tl--1  la^  off  you 

SiJfffS8"  ■Bd  "«rlJhli!  talea6^^  "S!  «««SUJ  blouses 
things  like  me  that  was  retarigg  ""bSJan^^-^T  told  Iett£a 

alat  comedies  cause  comedies  "e^rSa^j;^  *^;<^e?T|.S 

peopie  are  used  to  laughing  at. 
The  plots  are  a  little  too  clean  for  dramas. 

celluloid  and  lake  u?  abouTthe   s*2  *"  J?8t  about  nin«  hundred  feet  of 
uPeV"aplOTe  P^tur^  wSuld  take  »%S?2».F  "?e  that  a^Se  of  .lose 

sSh£  •SSoSSfj  wa^ft\%\^ 

iffiiS1^0? a  i^3v^*a?i&fsvs  waa8id8r  J«^«  too. 

the  same  trip'' ' X  Ufce  to  for^t  Bull  Durham  pay^e'to  ton^LTSoSt 

fcft  s3a  I  gwws*  s&s.-as%ss 

Your  old  friend. MAYOR  Rogers 


Pathe 


?pictur< 


WHAT'S   GOING   ON 

AND  WHO'S   WHO 

FROM    STUDIO    STAGES 

AROUND    NEW    YORK 


Eastern  Studios 


A    WEEKLY    DIGEST 

OF    SNAPPY    ITEMS 

COVERING    EASTERN 

PICTURE     PRODUCTION 


Meighan's  Next  in  Florida 
The  next  Thomas  Meighan  produc- 
tion is  to  be  filmed  at  Palm  Beach. 
Work  will  start  next  month,  with 
Malcolm  St.  Clair  directing.  Greta 
Nissen,  who  was  in  "Blind  Alleys," 
will  play  opposite.  The  new  story, 
as  yet  untitled,  was  written  by  Owen 
Davis,  who  is  now  at  New  Port 
Richey,  with   Meighan. 


Iris   Gray   on   Vacation 
Iris  Gray,  who  was  in  "High  Hat" 
and    "Love's    Greatest    Mistake,"    is 
spending  her  vacation   of  two  weeks 
with  her  parents  at   Tampa,   Fla. 


Fields  Starts  Work 
Paul  Vogel  is  photographing  W.  C. 
Fields  in  his  new  picture,  which  went 
into  production  at  the  Paramount 
Long  Island  studio  this  week.  Greg- 
ory La  Cava,  who  wrote  the  story,  is 
also  directing.  Mary  Brian  is  playing 
opposite  Fields.  The  star  recently 
returned  from  a  vacation  in  Florida 
and  Mexico.  Joe  Pasternack  is  as- 
sistant  to   La   Cava. 


Lloyd  Coming  East 
Harold  Lloyd  and  his  wife,  Mil- 
dred Davis  Lloyd,  who  recently  fin- 
ished work  in  a  Paramount  produc- 
tion, are  coming  East  for  a  vacation 
of  three  weeks. 


Shyer  with  Smith 

Melville    J.     Shyer,    who    recently 

went    to    the    Coast,    has    joined    the 

Jess   Smith   unit,   which    is    producing 

"The   Poor   Nut"   for   First   National. 


Finish  "Rubber  Heels"  Soon 
"Rubber  Heels,"  Ed.  Wynn's  in- 
itial screen  production,  will  be  com- 
pleted next  week.  Wynn,  Director 
Victor  Heerman  and  members  of 
the  unit  are  now  at  Niagara  Falls  for 
exteriors. 


HARRfAiSCHBECK 


Patntino|Pi'ctti|    IjtfLgb 


JOSEPH  C.   BOYLE 

Director 

"CONVOY" 
(Robert   T.    Kane    Prods.) 

In  Production 

"BROADWAY  NIGHTS" 
(Robert   T.    Kane    Prods.) 


A  Little  from  "Lots" 


B?  RALPH  WILK 


_t 


HERE  are  our  own  "rules"  for 
studio  visitors:  kick  the  spark 
plug  to  "help"  the  electricians;  smoke 
incessantly  and  cloud  up  the  set; 
make  uncomplimentary  remarks  re- 
garding the  star;  talk  so  loud  that  the 
director's  directions  are  drowned 
out;  be  sure  and  upset  all  the 
"props";  wish  a  lot  of  proteges  on  to 
the  director  at  his  busiest  moment. 

*  *  * 

George  Byrnes,  who  hits 
the  exhibitor  lines  for  sales 
for  "Aesop  Fables,"  played 
end  at  Dartmouth.  He  played 
so  well  that  he  was  placed 
on  the  "All-Time"  Dartmouth 
elevens  picked  by  the  New 
York  Sun.  George  won  a 
place   on  the  second  team. 

*  *         * 

Arthur  M.  Brilant,  long  a  press 
agent,  has  written  "Menace,"  a  play 
of  the  Orient,  now  in  rehearsal.  Art 
is  an  old  Minneapolis  newspaperman 
and  we  hope  "Menace"  clicks  as  well 
as  "The  Shanghai  Gesture,"  written 
by  John  Colton,  also  a  former  Min- 
neapolis scribe. 

*  *         * 

Louis  Calhern,  Joseph  Kil- 
gour,  Lionel  Atwill  and  Clara 
Kimball  Young  were  among 
former  screen  artists  who  at- 
tended  the    Pathe    club   party. 

*  *         * 

Robert  G.  Vignola  also 
tripped  the  light  fantastic.  Vic 
Shapiro,  once  a  Pathe  pub- 
licist, was  also  very  much 
present. 

Our  own  passing  show:  Roger 
Wolfe  Kahn  lunching  at  the  B  & 
G  Sandwich  shop;  Basil  Sidney  and 
Mary  Ellis  dining  at  the  St.  Regis 
restaurant;  Jack  Hellman  reminis- 
cing about  the  "good  old  days"  when 
Ralph  Block,  Quinn  Martin,  Russell 
"Buck"  Grouse  and  Emmet  Crozier 
worked  on  the  Kansas  City  Star; 
Warner  Baxter,  Mr.  and  Mrs.  Lester 
Adler  at  "Saturday's  Children"; 
Schuyler  Grey  hailing  a  taxi  on  7th 

Avenue. 

*  *         * 

Numerous  Ziegfeld  "Follies" 
graduates  are  in  pictures.  The 
list  includes  Ed  Wynn,  W.  C. 
Fields.  Billie  Dove,  Mae  Mur- 
ray, Sam  Hardv,  Dorothy 
Mackaill,  Louise  Brooks.  Ed- 
die Cantor  and  Harry  Gribbon. 

*  *  * 
Continuing      the      missing     names 

series,  the  list  includes:  Richard 
Arthur  Rowland,  Emil  Edgar  Shauer. 
Elek  John  Ludviph,  Elmer  Rudolph 
Pearson,  Harrv  Lafayette  Reichen- 
bach,  Percy  Allen  Parsons,  George 
Rusher  Meeker,  Harry  Wavne  Pier- 
son,     John     Francis     Barry,     Vivian 

Mordaunt    Moses. 

*  *         * 

Abe    Kalmus.    projectionist 
at  the  Cosmopolitan  studio,  is 


rather  resourceful-  He  be- 
lieves music  aids  "rushes," 
so  he  installed  his  own  radio 
set  in  his   booth. 

*  *         * 

Jack  Barry,  head  of  the  Publix 
Theater  Managers'  Training  School, 
takes  much  pride  in  the  work  of 
his  former  students.  His  old  grad- 
uates include  Fred  Kislingbury,  tvho 
is  in  Paris;  Walter  Lloyd,  Olympia, 
Miami;  Stephen  Perutz,  Lincoln, 
Neb.;  A.  G.  Shear,  Rialto,  New 
York;  Ray  Coller,  Capitol,  Concord, 
N.  H.;  James  McKoy,  city  manager, 
Sparatanburg,  N.  C. 

*  *  * 

Eddie  Goulding's  statement  that 
producers  hate  to  switch  efficient 
men  around,  is  a  very  truthful  one- 
We  know  several  very  good  film 
editors,  who  have  a  yen  for  direct- 
ing. Their  producer-employers  feel 
that  these  men  would  be  hard  to 
replace,  so  the  boys  keep  on  editing. 

*  *  * 

Lester  Santly  of  Leo  Feist, 
Inc.,  is  wearing  a  very  broad 
smile.  He  received  two  unsol- 
icited telegrams,  telling  of 
the  wonderful  hit  made  by 
"Little  Spanish  Town"  and 
"It  Made  You  Happy  When 
You  Made  Me  Cry"  at  the 
opening  of  the  Saenger,  New 
Orleans.  The  messages  were 
from  J.  H.  Saenger  and  R.  P. 
Mathews,  the  latter  vice- 
president  of  the  Robert  Mor- 
ton  Organ   Co. 

*  *         * 

Here  are  a  few  more  notes 
from  our  travelogue  or  passing 
show:  Jack  Eaton  of  Denver 
entering  the  Times  Square 
subway  station;  Don  Meaney 
"in  conference"  on  Broadway. 

*         *         * 

If  memory  serves  correctly, 
George  Anderson,  now  in  "The 
Strawberry  Blonde,"  and  "Broncho 
Billy"  of  Essanay  fame,  are  one 
and  the  same.  Anderson  was  the 
"A"  of  Essanay. 


Starts  Screen  Department 
Chamberlain  Brown,  dramatic  art- 
ists' representative,  has  opened  a  mo- 
tion picture  department  and  will  rep- 
resent directors,  stars  and  principals. 
He  will  also  handle  stories  for  the 
screen.  Barton  Adams,  formerly 
with  Famous  and  Fox,  has  been 
placed  in  charge  of  the  department. 


Beth  Brown  Doing  Titles 

Beth  Brown,  who  did  title  work  on 
"High  Hat,"  is  now  writing  the  titles 
for  "Convoy,"  the  Robert  T.  Kane 
special. 


minium' 


I  SAM  MINTZ  | 

SCENARIST 

|  "The  Cheerful  Fraud"  j 

|         "The  Potters"  | 

Now  With  m 

J  Famous  Players~Lasky  J 


Burdette  Completes  Role 

Jack  Burdette,  who  has  appeared 
in  several  Johnny  Hines'  productions, 
has  finished  work  in  "Knockout 
Riley,"    starring   Richard   Dix. 


Madge   Bellamy  to  Coast 

Madge  Bellamy,  who  was  in  "The 
Telephone  Girl,"  directed  by  Herbert 
Brenon,  has  returned  to   Hollywood. 


|  Forrest  tlalsey  I 

SCREEN  PLAYS 


EDITORIAL 
SUPERVISOR 

'Broadway  Nights" 

(Robert  T.  Kane  Prods.) 


|  Alvin  Wyckoff  g 


g  QUALITY 

SPEED 


m 


t,t     DIRECTOR    ol    PHOTOGRAPHY   g 

|  =  I 

I 

SPEED  | 

|  ACCURACY  % 

=====  % 

with  .{ 

||       THOMAS   MEIGHAN      | 
if  w 


THE 


10 


-2VW 


DAILY 


Sunday,   February  20,    1927 


Fred   Thomson  in 

"Don  Mike" 

F.B.O.  Length:  5723  ft. 

GREASERS  AND  GRINGOES 
MIX  IT  UP  IN  EXCITING  FASH- 
ION. NEW  ATMOSPHERE  FOR 
THOMSON  WHO  SUPPLIES 
THE  CUSTOMARY  STUNTS 
AND  DELIVERS  A  SATISFYING 
ENTERTAINMENT. 

Cast The   star   has  a   chance  to 

deck  himself  out  in  snappy  Mexican 
costumes  and,  as  usual,  gives  a  full 
quota  of  stunts.  Silver  King  his  ever 
able  and  beautiful  assistant.  Ruth 
Clifford,  the  girl  and  Noah  Young 
the  villain. 

Story  and  Production.  .  .Action  pic- 
ture with  a  historical  setting.  The 
time  is  around  1850  and  the  place 
Southern  California.  Hero  Fred 
Thomson  plays  Don  Miguel,  called 
Don  Mike,  because  his  mother  was 
Irish  and  his  father,  Mexican.  He 
rescues  a  wagon  train  but  is  rewarded 
for  his  hospitality  by  having  the  ring- 
leader confiscate  his  ranch.  How  Don 
Mike  gets  back  his  property  and  wins 
a  pretty  "Americano,"  as  well,  makes 
for  five  reels  of  good  action  and  some 
clever  trickery  on  the  part  of  hero 
and  equally  clever  intrigue  by  the 
gringo  villain  and  his  men.  Thomson 
has  a  role  much  to  his  liking  and 
director  Lloyd  Ingraham  has  pro- 
vided a  lively  development. 

Direction Lloyd   Ingraham; 

„  good. 

Author Frank  M.  Clifton. 

Scenario Lloyd    Ingraham. 

Photography Ross  Fisher, 

very  fine. 


Marion  Davies  in 

"The  Red  Mill" 

M-G-M  Length:  6337  /* 

NOTHING  MUCH  TO  IT. 
ADAPTATION  OF  THE  OLD 
FRED  STONE  STAGE  PLAY 
MAKES  WEAK  SCREEN  VEH- 
ICLE. PRODUCTION  FAIRLY 
COLORFUL. 

Cast.  . .  .Marion  Davies  hasn't  been 
favored  with  a  very  attractive  role  in 
that  of  the  homely  slavey  of  a  Dutch 
inn.  Makes  the  most  of  it.  Owen 
Moore  on  hand  whenever  the  hero 
is  required.  He  hasn't  much  to  do 
otherwise.  Louise  Fazenda  not  given 
a  chance  to  do  her  clowning.  Karl 
Dane  and  Snitz  Edwards  mild  com- 
edy contributors.  George  Siegmann 
the  brutal  proprietor  of  the  inn. 

Story    and    Production Comedy 

romance.  "The  Red  Mill"  doesn't  do 
as  well  by  Marion  Davies  as  it  did  in 
the  long  ago  when  Montgomery  and 
Stone  were  its  headliners.  As  a  screen 
vehicle  it  fails  almost  completely  to 
satisfy.  The  story  is  practically  nil 
and  there  remains  only  Marion  Dav- 
ies and  some  quite  attractive  Dutch 
sets  to  hold  the  spectator's  attention. 
A  wise  cracking  title  writer  has  made 
a  strenuous  effort  to  supply  the  miss- 
ing link  in  the  comedy  but  the  effort 
is  quite  painful.  "The  Red  Mill"  is 
not  apt  to  prove  worthy  at  the  b.  o. 

Direction William  Goodrich; 

mediocre. 

Authors Victor   Herbert  and 

Henry  Blossom. 

Adaptation Frances    Marion. 

Photography Hendrik  Sartov; 


Buster  Keaton  in 

"The  General" 

United  Artists  Lengths  7560  ft. 

KEATON  PLAYS  "SHY"  ON 
THIS  ONE.  THE  LAUGHS  ARE 
SLOW  AND  SCATTERED  OVER 
A  LOT  OF  TERRITORY.  BIG 
EFFORT       I N       PRODUCTION 

Cast.. Buster  fails  to  bring  them 
home  in  this  one.  There  is  no  one  in 
the  supporting  company  to  give  Kea- 
ton any  assistance  by  way  of  laughs. 
Marion   Mack,  the  girl. 

Story    and    Production Comedy 

Keaton  and  his  co-workers  put  plenty 
of  effort  into  the  making  of  "The 
General."  The  picture  shows  it.  It 
is  plain  that  they  went  scouting  for 
gags  in  earnest  fashion  but  the  re- 
sults appear  to  run  minus  rather  than 
plus.  Buster  and  Clyde  Bruckman 
have  gone  back  to  the  Civil  War 
for  their  background  and  two  old 
fashioned  engines  are  their  chief 
gagsters.  Buster's  pet  locomotive  is 
called  "The  General"  and  the  plot 
resloves  into  a  series  of  chase,  es- 
capes and  pursuits  with  Buster  break- 
ing into  the  enemy's  camp,  picking 
up  valuable  information  and  eventu 
ally  whipping  the  opponents  in  a 
great  battle.  The  production  is  car- 
ried on  on  a  large  scale  and  there  has 
been  plenty  of  effort  and  money  ex 
pended  upon  the  picture.  The  loyal 
Keaton    fans    will    probably    chuckle 

Direction Keaton  and   Clyde 

Bruckman;  slow  on  gags. 

Author    Same 

Scenario  Al  Boasberg 

Chas.   Smith. 

Photography   J.   D.   Jennings 

good. 


"Marriage" 

Fox  Length:  5440  ft. 

NOT  PARTICULARLY  AB- 
SORBING THIS  NOVEL  OF  H. 
G.  WELLS'  WHICH  UPHOLDS 
THE  SANCTITY  OF  THE  MAR- 
RIAGE VOW.  A  FIRST  RATE 
CAST. 

Cast.  .Virginia  Valli  does  nice 
work  but  is  not  always  as  attractive 
as  she  might  be.  Allan  Durant  a 
promising  new  comer.  Lawford 
Davidson  the  moneyed  "other  man." 
Others   not  important. 

Story    and    Production Marital 

drama.  "Marriage"  starts  off  with 
equal  assurance  of  being  both  inter- 
esting and  original.  The  heroine's 
declaration  of  her  love  and  her  de- 
parture from  the  home  where  her  par- 
ents aim  to  marry  her  off  to  a  rich 
old  fozzle  is  a  most  welcome  varia- 
tion to  the  usual  stunt  wherein  the 
girl  follows  the  dictates  of  her  elders 
with  the  reunion  of  the  girl  and  her 
true  love  coming  later.  But  the  prom- 
ise is  short  lived  and  directly  the 
banalities  arrive  to  assume  their  ac- 
customed places.  The  idealistic  young 
husband  fails  to  supply  the  luxuries 
the  wife  craves.  The  rich  man  hap- 
pens along  and  there  is  a  break 
eventually  healed  in  far  off  Africa 
where  the  wife  pursues  her  husband 
finding  herself  truly  in  love  and  un 
able  to  shake  off  her  marriage  vow 

Direction  R.  Wm.  Neill 

fair. 

Author    H.    G.    Wells 

Scenario   Gertrude  Orr. 

Photography    ....R.   J.   Bergquist; 
usually    good. 


■; 


Leo  Moloney  in 

"The  Man  From  Hardpan" 

Pathe  Length:    5814  ft. 

SPLENDID  WESTERN.  SOME 
BRAND  NEW  TRICKERY  AND 
A  MORE  ALL  AROUND  GOOD 
PLOT  THAN  IS  USUALLY  TO 
BE  FOUND  IN  THE  AVERAGE 
RUN  OF  WESTERNS. 

Cast Leo  Maloney  the  hard 

fisted,  gun  totin'  hero  who  rescues 
pretty  Eugenia  Gilbert  from  the  trick- 
ery of  her  housekeeper  and  jailbird 
son.  Good  cast  that  includes  Rosa 
Gore,  Paul  Hurst,  Ben  Corbett, 
Murdock  MacQuarrie. 

Story    and    Production Leo 

Maloney  is  turning  out  a  series  of 
western  entertainments  that  for  good 
stories,  action  and  fast  business  can't 
be  beaten.  Each  succeeding  release 
is  an  improvement  over  the  last  and 
the  most  creditable  feature  is  that 
Maloney  really  gets  variation  into 
the  tried  and  true  old  formulas.  They 
retain  their  original  trend  of  heroes, 
villains  and  heroines  but  they  are  de- 
veloped with  new  twists  and  some 
corking  fine  action.  Maloney  doesn't 
rely  solely  upon  the  old  first,  the  gun 
or  his  horse.  This  time  he  has  a 
Ford  I.  Beebe  story  that  makes  him 
half  owner  of  a  ranch  but  he  has  to 
do  some  tall  old  hustling  before  he 
proves  his  right  to  it  and,  of  course, 
wins  the  girl. 

Direction Leo   Maloney; 

knows  his  stuff. 

Author Ford    I.   Beebe. 

Scenario Ford  I.  Beebe. 

Photography Vernon    Walker; 

good. 


"One  Hour  of  Love" 

Tiffany  Length:   6454  ft. 

SUITABLE  PROGRAM 
OFFERING.  GOOD  CAST 
STRENGTHENS  STORY  THAT 
DOESN'T  BOAST  OF  ANY  UN- 
USUAL SITUATIONS. 

Cast Robert  Frazer  the  good 

looking  engineer  who  succumbs  to 
the  charms  of  Jacqueline  Logan  and 
Taylor  Holmes  his  bashful  buddy 
who  is  finally  towed  to_  the  minister 
by  the  sprightly  Mildred  Harris.  A 
first  rate  cast  that  includes  Montague 
Love. 

Story  and  Production ....  Romance 
"One  Hour  of  Love"  offers  an  aver- 
age entertainment  composed  of  a  none 
too  original  story  but  considerably 
strengthened  by  some  good  comedy 
business  and  the  uniformly  good 
work  of  a  cast  made  up  of  quite 
well  known  screen  personalities.  Tay- 
for  Holmes'  endeavors  to  avoid  the 
man-grabbing  Mildred  Harris  afford 
some  first  rate  amusement  and  the 
scheme  of  Jacqueline  Logan  to  force 
Robert  Frazer  to  the  point  of  a  pro- 
posal so  that  she  can  laugh  at  him 
makes  up  the  romantic  end  of  it.  Of 
course  the  old  gag  about  "he  who 
laughs  last  laughs  best"  works  out  as 
usual  and  Jackie  finds  herself  really 
in  love  with  hero  while  her  girl  friend 
has  succeeded  in  heading  the  bashful 
bov  toward  the  altar. 

Direction Robert    Florey 

satisfactory. 

Author Leete   Rennick  Brown. 

Scenario Sarah    Y.    Mason. 

Photography Milton    Moore. 

Mack   Stengler;   good. 


Marguerite  De  La  Motte  in 

"The  Final  Extra" 


Lnmas-S.  R. 


Length:  6000  ft. 


ADVENTURES  OF  A  CUB  RE- 
PORTER AFFORD  AVERAGE 
ENTERTAINMENT.  PICTURE 
IS  MADE  UP  OF  SEVERAL  RE- 
LIABLE ANGLES  OF  AUDI- 
ENCE APPEAL. 

Cast.  ..  .Marguerite  De  La  Motte 
pretty  and  pleasing  as  the  chorus  girl 
and  Grant  Withers  wholly  interest- 
ing as  the  young  reporter.  Withers 
is  natural  to  a  degree  and  very  like- 
able. John  Miljan  the  bootlegger 
villain  who  poses  as  a  theatrical  man- 
ager.    Others  not  important. 

Story  and  Production. ..  .Melo- 
drama. The  story  isn't  entirely  about 
newspapers  as  the  title  might  sug- 
gest but  it  offers  an  interesting  ser- 
ies of  adventures  in  the  life  of  a  cub 
reporter  who  is  given  the  unpleasant 
task  of  telling  the  daughter  of  one 
of  his  co-workers  that  her  father  has 
been  killed.  One  look  at  the  girl 
and  her  vows  to  get  the  man  who 
killed  her  father.  How  he  exposes 
her  theatrical  producer  suitor  as  the 
guilty  one  supplies  a  series  of  thril- 
ling stunts  and  includes  a  stage  at- 
mosphere that  always  registers  a 
definite  appeal  with  many.  Director 
James  P.  Hogan  keeps  the  audience 
well  in  mind  and  plays  to  the  taste 
of  the  typical  "fan"  crown  through- 
out the  picture. 

Direction James  P.  Hogan; 

good. 

Author Herbert    C.    Clark. 


"Forest  Havoc" 

Ellbee-S.  R.  Length:  5650  ft. 

GOOD  PROGRAM  MELO- 
DRAMA THAT  REACHES  A 
REALLY  DRAMATIC  CLIMAX. 
NOT  THE  CONVENTIONAL! 
FOREST  FIRE  FORMULA  THE; 
TITLE  MAY  SUGGEST. 

Cast. ..  .Forrest  Stanley  does 
mighty  nice  piece  of  acting  particu- 
larly in  the  sequence  where  he  trie; 
to  conceal  his  blindness  from  his  wife 
played  by  Peggy  Montgomery.  Other 
Martha  Mattox,  Ernest  Hilliard,  Sid 
ney  De  Grey. 

Story      and      Production Melo 

drama.     The    schooled    picture    goei 
who  has  come  to  the  place  where  h 
formulates  an  idea  of  the  story  fror; 
the  title  offered  will  undoubtedly  fig 
ure  "Forest   Havoc"  as  another  for 
est    fire    meller    and   while   the   infet 
ence    is   partially   correct   the   pictur 
is   not   the   formula   brand   entertair 
ment    that    usually    ends    in    a   gran 
fire  climax.     "Forest  Havoc"  has  i' 
fire  but   it  is   of   short   duration   an] 
serves  only  as  a  step  in  the  develon 
ment,    causing    the    blindness    of    tlj 
hero    when    he    rescues    the    girl    1] 
loves.     Some  really  effective  drama 
obtained  from  the  situation  in  whi<] 
the  man  attempts  to  conceal  the  fa] 
that  he  has  suddenly  gone  blind.   Tlj 
happy  ending  is  logical  and  certain 
please    audiences. 

Direction    Stuart   Pato 

satisfactory. 

Author    Roy   O.   Reil 

Scenario   San  I 

Photography    ..Wm.  Tuers;   gocive 


THE 


Sunday,  February  20,   1927 


-22< 


DAILY 


n 


"The  Magic  Garden" 

B.  O.  Length:  6807  ft 

BEAUTIFUL  PICTORIALLY 
STORY  DRENCHED  IN  AN, 
DVERDOSE  OF  SENTIMENT 
FHAT  PRECLUDES  ANY  POS 
JIBILITY  OF  REAL  CONVIC 
HON. 

Cast.  .Margaret  Morris  very  prett> 
n  a  blonde  wig  and  Raymond  Keane 
l  handsome  lover.  Joyce  Coad  anc 
Phillipe  Delacey  two  cute  but  ob 
'iously  staged  trained  youngsters 
Others  Charles  Clary,  Wm.  V.  Mong 
>sare  Gravina,  Paulette  Duval 
iedda  Hopper. 

Story  and  Production Dramatic 

omance.    Gene  Stratton-Porter  gen 
rally   indulges   in   a   certain  amoun 
f   sentiment    in    all    her    works    but 
The    Magic    Garden"    has    received 
lightly    more    than    is    good    for    it 
rom     an     entertainment     viewpoint 
'he     protracted     romance     of     two 
oungsters  grown  to  young  manhooc 
nd     young     womanhood     is     fairly 
ooded     with     sentimental     busines 
hat    becomes    oppressive    and    quiU 
nreal.    This   is   the  more  to  be   re 
retted  since  the  picture  is  endowet 
vith  some  of  the  most  superb  photo 
Iraphy,   some   of   the   loveliest   shot, 
naginable.     It  is   well   nigh   perfec 
ictorially     and     the     opening    reel 
romise  a   rare   treat  but  the  therm 
tils  to  live  up  to  promises. 

Direction J.    Leo    Meehan 

ave  most  of  his  attention  to  pictoria 
btail. 

Author   Gene  Stratton-Porter 

(Adaptation    J.    Leo   Meehan 

Continuity    Charles   Kerr 

Photography Allen    Seigler 


"Slums  of  Berlin" 

fl  imported  Pic.  Corp.  Length :  6200  ft. 


POOR  PICTURE  FOR  AMER 
CAN  BOX  OFFICES.  DREARY 
TORY  AND  DOMINATING  AT- 
10SPHERE  OF  POVERTY  APT 
O  MAKE  IT  A  BIT  TOO  UN- 
LEASANT  FOR  **ANY.  SOME 
iOOD  ACTING. 

Cast. ..  .Competent,  on  the  whole, 
ut  handicapped  in  many  wavs.  Ger- 
ard Goetzke  appropriately  glum  and 
espairing  and  Aug  Egede  Nissen 
ither  attractive. 

Story  and  Production Drama. 

he  audience  will  be  instantly  struck 
ith  the  poor  photography  and  light- 
it*  g  which  gives  evidence  of  not  being 
he o  to  the  German's  best  standards  as 
•on|cemplified    in    the    accredited    "big 
;ctures"    emanating    from     German 
udios.    Nor  is  the  picture  a  favorable 
5ntrast  in   other  respects.      The   di- 
tction  is  for  the  most  part  fair  with 
Jt  an  occasional   flash   of  the  tech- 
i  que  and  camera  genius  so  prominent 
other   German   pictures.   The   cast 
rather   crudely   handled   but   some 
ood  acting  is  done  by  the  principals, 
he    story    is   mostly   a   dreary   yarn 
ith    poverty   and    filth    for    a    back- 
ound.      Romance   struggles   for   an 
cistence    but    the    atmosphere    pre- 
udes  even  romance  from  becoming 
teresting.     Offers  little  inducement 
the  b.o.  here. 

Direction ....  Gerhard    Lamprecht ; 
few  good   touches. 

Author Heinrich     Zille. 

Scenario Not  credited 

Photography Not  credited; 

irtry  poor. 


stoi 


Anna  Q.  Nilsson  in 

"The  Masked  Woman" 

First  National  Length:  5442  ft. 

THJilK  MUNEV'S  WORTH  IN 
THt  AXMObFHEKE  OF  PAR- 
ISIAN   LUXUKK    AND    MONTE 

CAKLO  gayety. 

Cast Anna    Q.    Nilsson    always 

attractive  no  matter  what  she  has 
to  do.  Holbrook  Blinn  the  Turkish 
lady  killer  who  attempts  to  win  Anna 
trom  her  husband,  played  capably 
by  iiinar  Hanson.  Ruth  Roland, 
lormer  serial  queen,  supplies  the  hum- 
orous vein  with  the  very  able  assist- 
ance of  Charlie  Murray  and  Gertrude 
Short. 

Story  and  Production Drama. 

In  a  less  attractive  setting  they  might 
easily  be  tempted  to  become  tired  of 
the  altogether  familiar  proceedings  of 
"The  Masked  Woman,"  a  popular 
screen  formula  in  which  the  man  of 
labulous  wealth  throws  luxuries  at 
the  woman  he  desires  only  to  find  her 
rigid  in  her  love  for  her  husband. 
The  plot  is  obvious  and  mechanical 
but  director  Balboni  has  put  his  very 
"rough  diamond"  in  such  an  extrava- 
gantly attractive  setting  that  it  is 
likely  to  hold  them  from  a  pictorial 
rather  than  story  angle.  Parisian 
night  life,  Monte  Carlo  gayety,  lavish 
nomes,  gorgeously  gowned  women — 
they  provide  a  real  eye  full  in  "The 
Masked  Woman." 

Direction Balboni ; 

effective. 

Author Charles    Mere. 

Scenario Not  credited. 

Photography John    Boyle, 

first  rate. 

"Held  By  the  Law" 

Universal  Length:  6929  ft 

WELL      DEVELOPED      MUR 
DER    MYSTERY.      GOOD    PRO 
DUCTION     AND     EXCELLENT 
CAST  CONTRIBUTE  LARGELY 
TO    THE    ENTERTAINMENT. 

Cast.. Johnny  Walker  and  Mar- 
guerite De  La  Motte  the  lovers 
whose  happiness  is  threatened  by  the 
sudden  murder  of  the  boy's  father 
played  by  E.  J.  Ratcliffe.  Ralph 
Lewis  the  innocent  victim  and  Rob- 
ert Ober  the  villain.  Others  Maude 
Wayne    and    Fred    Kelsey. 

Story    and    Production Murder 

mystery.      A    good    production,    first 
rate     cast    and    a    nicely    developed 
story  that   arrives   at  a  familiar,   but 
thoroughly      acceptable      conclusion 
are   offered   in   "Held   By   the   Law.' 
The     story     unfolds     smoothly     an< 
though  the  audience  is  familiar  witl 
the   identity  of  the   real   murderer  i 
is   interesting   to  follow   the   manou 
vers  of  the   amateur  criminal   in  at 
tempts  to  conceal  the  evidence  which 
would  send  him  to  the  chair.  There 
is  an  effective  suspense  and  the  cli 
max  in  which  suspicion  is  finally  di- 
rected to  the  guilty  one  brings  about 
some   clever   trickery  on   the  part   of 
the    heroine    who    plans    to   trap    the 
guilty  man  and  free  her  father  who 
is   held  for  the  crime.     A  good  cast 
is  very  capably  handled. 

Direction Edward  Laemmle; 

good. 

Author    Bayard    Veiller 

Adaptation    Charles   Logue 

Photography Jackson  Rose 

very  good. 


"The   Plumber's  Daughter"— Sennett 

Patne 

Laughs,  Action,  Eye-Lure 

Type  ot  production 2  reel  comedy 

.experience  has  taught  that  a  com- 
edy with  Alice  Day  can  hardly  fail  to 
lurnish  pleasure,  it  only  because  of 
ner  looks.  Ihis  one  is  no  exception 
to  the  rule.  We  see  Alice  trying  her 
nand  at  plumbing.  What  happens 
irom  the  time  she  dons  overalls  until 
the  finale  is  full  of  good  burlesque, 
amusing    mishaps    and   interest. 


"Ko-Ko     Gets     Egg-Cited"— Out-of- 
the-inkweil  Cartoon — Red  Seal 
Clever  Cartoon 
Type  of  production. ...  1  reel  cartoon 
Perhaps  Ko-Ko  doesn't  "know  his 
onions"  as  well  as  he  might.     In  his 
latest  escapade  he  trails  a  chicken  to 
gather  in  eggs  for  Max  Fleischer,  his 
boss,  but  he  trolics  too  long  in  a  hen- 
nery and  before  he  knows  it  Ko-Ko 
is  the  father  of  a  fine  brood  of  little 
ko-kos.      Good   laughs   if   not   always 
strictly   refined. 


"Birthday  Greetings" 
Fox  Imperial  Comedy 
Neat  Lot  of  Laughs 
Type  of  production. ..  .2  reel  comedy 
The  ertprts  of  a  deyoted  daughter 
to   suprise   her   dad   on   his    birthday 
by  presenting  him  with  a  trick  liquor 
server  provides  some  first  rate  amuse- 
ment in  "Birthday   Greetings."     The 
server  is  mistaken  for  a  bomb.  Dodg- 
ing the'  supposed  bomb  affords  plenty 
of  fun. 


"Rainbow"— Castle 

Pictorial  Appeal 
Type  of  production.  .1  reel  magazine 
Treating  of  different  types  and  cus- 
toms of  early  Indian  tribes,  this  man- 
ages to  weave  a  somewhat  connected 
story  of  the  red  man's  evolution  and 
final  submission  to  the  assault  of 
civilization,  its  chief  interest  being 
captured  in  the  variety  of  back- 
grounds and  in  the  picturesque 
quality  of  Indian  characters  in  full 
regalia.  There  are  dances  in  the 
native  manner  and  close-ups  of 
ceremonials  to  which  have  come  sur- 
viving members  of  ancient  tribes  from 
all  over  the  Southwest.  There  is 
nothing  particularly  distinguished 
about  this  one-reeler,  simply  taking 
its  place  on  a  plane  with  the  average 
magazine. 


"High  Spirits" 
Cameo — Educational 
Comedy  Thrills 
Type  of  production. ...  1  reel  comedy 
Centers  around  the  seance  staged 
by  a  crooked  oriental  medium.  He 
works  a  variety  of  fakes  on  the  audi- 
ence. Some  good  trick  shots  are 
introduced,  and  then  the  manner  in 
which  the  medium  works  are  shown. 
In  view  of  the  newspaper  expose  of 
fake  mediums  now  current,  this 
should  hold  timely  interest.  Fun  is 
injected  through  the  antics  of  a  col- 
ored couple.  A  new  whirlwind  finish 
as  the  medium  tries  to  get  away  after 
robbing  his  clients. 


"Peaceful  Oscar" 
Hamilton— Educational 

Hamiltonian  Humor 

Type  of  production 2  reel  comedy 

A  typical  Lloyd  Hamilton  number, 
with  plenty  of  slapstick,  funny  situa- 
tions and  gags.  As  usual  Hamilton 
plays  the  part  of  an  abused  boob 
whom  everybody  takes  advantage  of. 
The  famous  Hamilton  walk  is  played 
up  for  all  it  is  worth.  In  this  unique 
manner  of  handling  his  feet  the  star 
is  in  a  class  all  by  himself.  The 
Hamilton   fans  will   like   it. 


"Everybody's   Servant" 

Fox  Variety 
Electrically  Speaking 
Type  of  production.  ..  .1  reel  variety 
This  is  a  good  number  for  the 
housewife  and  a  thoroughly  appro- 
priate selling  agent  for  the  electric 
companies.  The  reel  is  devoted  to 
showing  the  uses  and  advantages  of 
electricity  and  presents  scenes  show- 
ing the  ease  with  which  milady  now 
conducts  her  household  activities.  In- 
teresting data. 


"Seeing  the  World"— Roach 
Pathe 

Travel  Interest 
Type  of  production.  . .  .2  reel  comedy 
Clever  work  has  been  done  in  this 
film  by  "superimposing"  shots  of  the 
"Our  Gang"  kids  in  locales  all  over 
Europe.  The  most  interesting  parts 
are  the  episodes  of  scenic  and  historic 
interest,  such  as  shots  of  the  Grand 
Canal,  Venice;  the  Vatican,  Rome; 
the  Eiffel  Tower,  Paris;  Westmin- 
ister, London,  and  so  on. 


"Howdy  Duke"— Lupino  Lane 

Educational 

Comedy  with  Class 

Type  of  production 2  reel  comedy 

A  gay  mixup,  with  Lupino  Lane 
playing  the  part  of  the  Duke  and  a 
newsboy  who  impersonates  him.  Of 
course  there  is  the  girl,  and  the  jeal- 
ous rival.  It  all  works  up  to  a  very 
entertaining  finale.  The  star  handles 
both  parts  with  his  usual  finished 
technique,  and  keeps  the  laughs  rip- 
pling constantly.     One  of  his  best. 


"Many   Scrappy   Returns" 

Roach — Pathe 

No  Dearth  of  Comedy 

Type  of  production 2  reel  comedy 

Charlie  Chase  has  inspired  the  con- 
tinuity writer,  and  perhaps  the  gag- 
man, with  something  of  the  old-time 
freshness  that  went  consistently  into 
his  earlier  comedies.  This  is  a  com- 
edy that  can  be  said  to  have  "guts." 
It  has  a  coherent  story  basis,  it  is 
dressed  up  in  a  way  to  do  credit  to 
a  feature,  it  has  action,  swift  running 
incident,  and  the  glorious  profile  of 
Bull  Montana  to  contrast  with  the 
commonplace  phisiogs  of  merely  good- 
looking  people.  The  story  centers 
around  the  domestic  wars  of  a  young 
couple,  and  how  Charlie  and  his 
spouse  simulate  a  fracas  in  order 
to  put  them  to  shame.  The  "make- 
believe"  soon  becomes  the  real  thing, 
and  before  the  knotty  mess  is  un- 
raveled, circumstances  have  pointed 
an  accusing  finger  at  almost  every- 
one in  the  cast.  Summed  up,  a  very 
worthwhile  short  subject  comedy. 


THE 


12 


*l 


DAILY 


Sunday,   February  20,   1927 


■I 


>t 


Theater  Equipment  and  Management 


By    MICHAEL    L.    SIMMONS 


European  Devices 

Noninflam  Stock,  "Everlasting"  Film 
and    Machine   tor    Storm    Elfects, 

Among  New  Developments 
Individuals  interested  in  the  scien- 
tific development  of  the  industry  are 
continually  striving  to  devise  new 
methods  lor  increasing  efficiency  in 
both  production  aand  exhibition.  De- 
vices in  present  use  are  constantly 
being  improved — not  a  few  improve- 
ments first  see  the  light  of  day  in  the 
laboratories  of  European  technicians. 
Detailed  accounts  of  several  new  in- 
ventions, from  European  countries, 
follow: 

New   Noninflam  Stock 

London — Alter  having  been  subjected  to 
severe  tests,  a  new  noniutlammable  stock, 
invented  by  H.  J.  Malabar,  a  fellow  of  the 
Koyal  Photographic  Society,  is  about  to  be 
placed  on  the  market  by  an  English  Com- 
pany headed  by  Sir  Herbert  Blain,  former 
chairman  of  tue  Underground  Railways  of 
London. 

Stringent  tests  showed  that  whereas  ordin- 
ary celluloid  him  took  fire  when  exposed  to 
the  exhibition  light  in  the  gate  of  the  pro- 
jector for  four  seconds,  the  new  film  bore 
this  test  without  effect,  and  it  was  only  af- 
ter several  minutes  that  the  coating  of  gela- 
tine emulsion  which  carries  the  picture  on  the 
stock  base  began  to  melt.  The  film  itself, 
however,  did  not  melt  or  burn  and  gave  off 
no    poisonous    fumes. 

Those  witnessing  the  demonstration,  it  is 
said,  could  see  no  difference  between  the 
pictures  on  the  noninflam  stock  and  pictures 
on  ordinary  stock.  The  film  has  a  cotton 
base,  with  a  composition  of  acetate  cellu- 
lose. Poor  cotton  may  be  used.  Manufactur- 
ing has  already  commenced  at  Rickmans- 
worth  and  another  factory  is  contemplated  at 
Liverpool. 

*  *  * 

The   Goerz   Invention 

Berlin — Traveling  light  equipment  may 
soon  become  unnecessary  for  the  taking  of 
night  exteriors,  if  a  new  invention  of  the 
Goerz  Co.  proves  successful.  It  is  claimed 
that  by  the  use  of  negative  eight  times  more 
sensitive  to  light  than  any  hitherto  employed, 
it  will  be  possible  to  take  pictures  in  the 
dark,  or  by  merely  using  an  ordinary  house 
lamp. 

*  *  * 

Machine    for    Wind    Effects 

Birmingham,  Eng. — The  "Tornado"  is  the 
name  of  a  new  machine  recently  put  on  the 
market  by  the  Peerless  Co.  The  machine  is 
claimed  to  give  better  wind  and  storm  effects 
than  those  from  present  devices.  It  has, 
according  to  its  inventors,  greater  sound  pro- 
ducing qualities,  less  space  is  required  to 
produce  the  effects  and  trouble  and  exertion 
in  operation  are  reduced  to  the  minimum. 
It   is  adaptable   mostly   for  use  backstage. 

Every  graduation,  from  a  zephyr  to  a 
great  tornado,  can  easily  be  obtained,  merely 
ly  by  regulating  the  speed,  which  can  be 
controlled  from  the  orchestra,  backstage,  or 
ftom  the  wings.  The  effects  are  obtained  by 
the  passage  of  air  through  four  double  per- 
forated light  metal  arms  mounted  on  a  wood- 
en hub,  through  which  passes  a  gear-cut 
spindle  engaging  with  the  cogs  on  the  gear 
wheel ;  the  whole  is  mounted  on  a  wooden 
frame    and    stand. 


Court,  Church,  Theate1" 

Pelican  Rapids,  Minn. — The 
Orpheum  is  a  combined  thea- 
ter, courthouse  and  church. 
Ernest  M.  Cowles,  owner,  also 
is  justice  of  the  peace,  dis- 
pensing justice  in  the  theater. 
A  local  church  is  using  the 
house  for  services. 


To  Build  and  Enlarge  the  Mailing  List 

RECENT  offers  of  this  department  to  help  exhibitors  start  a 
house  organ  have  elicited  a  spirited  response,  marked  in 
many  instances  by  the  writers  asking  to  know  how  to  build  a 
mailing  list  for  distributing  the  house  organ. 

Loew's  Grand,  Bronx,  which  opened  last  Thursday,  serves 
as  a  good  example  of  how  a  shrewd  manager  capitalized  the 
community's  interest  in  the  opening,  for  this  very  purpose. 
Knowing  the  ticket  demand  for  tne  opening  would  be  very  great, 
because  of  the  gala  show  advertised  the  management  placed  a 
box  in  front  of  the  house,  two  weeks  preceding  the  opening  with 
a  placard  attached  stating  that  persons  wishing  to  reserve 
seats  for  the  opener  were  to  write  their  names  and  addresses  on 
a  card  and  slip  it  into  the  slit  in  the  box. 

Thousands  responded,  giving  the  theater  a  healthy  mailing 
list  for  its  future  advertising  activities.  Of  course,  this  exploit 
is  good  only  for  new  theaters.  But  there  is  a  wide  range  of 
resources  for  theaters  in  other  circumstances,  many  of  which  will 
be  dealt  with  in  issues  to  follow. 


Italian  Talking  Film  Device 

Kunie — The  Paramount  office  here  is  soon 
to  introduce  a  new  Italian  invention,  by 
which  film  titles  will  be  spoken  as  well  as 
printed.       further    details    are    lacking. 

*  *  * 

Another   Noninflam   Invention 

Liverpool — Two  Liverpool  men  have  per- 
fected a  device  to  prevent  ordinary  film  from 
catching  fire,  even  if  it  jams  in  the  projector. 
The  device  consists  of  a  brass  cylinder  con- 
taining a  saturated  alum  solution,  interposed 
between  arc  and  film.  The  cylinder  has  pat- 
ent glass  ends,  through  which  light  passes, 
and  the  effect  of  the  invention  is  to  keep 
heat  of  the  arc  away  from  the  film  without 
imparing  the  efficiency  of  the  light.  It  is 
also   claimed    the   device   will   prevent    rot. 

The  fire  authorities  and  the  local  branch 
of  Gaumont  films,  Ltd.,  have  tested  the 
mechanism  and  after  two  five-minute  trials 
were  made,  the  film  remained  perfectly  cold. 
A  local  company  will  place  the  invention  on 
the  market,  financial  backing  having  already 
been    secured. 

*  *  * 

Parisian   Invents   Ventilator 

paris — The  problem  of  ventilation  in  thea- 
ters is  claimed  to  be  solved  by  a  new  in- 
vention recently  demonstrated.  Poggio  Novo 
is    marketing    it.       Details    lacking. 


Litho.  Co.  Enlarges  Facilities 
The  Tucker  Lithograph  Co.,  Inc., 
520  Jackson  Ave.,  Long  Island  City, 
N.  Y.,  Spurgeon  Tucker,  president, 
(formerly  Tucker  &  Scheuerman 
Co.,  Inc.,)  have  greatly  enlarged  their 
facilities  with  the  modern  lithograph 
machinery  and  are  in  position  _  to 
take  care  of  any  volume  of  high 
class  poster  work.  Ernest  J.  War- 
ner, well  known  in  the  trade,  will 
handle   the    Motion    Picture   Division. 


Wood   Managing  Omaha   Strand 
Omaha,     Neb.— Frank    Wood,    re- 
cently   arrived    from    Australia,    has 
succeeded   August    Herman    as    man- 
ager of  the   Strand. 


To  Manage  Crescent  Houses 
Huntsville,  Ala. — H.  H.  Jackson 
has  been  appointed  manager  of  the 
two  theaters  here,  owned  by  the 
Crescent  Amusement  Co.  of  Nash- 
ville. His  headquarters  are  at  the 
Brand.  j. 


Prizes  Total  $750 

The  committee  on  prizes  for  the 
American  Projection  Society's  pro- 
jectory  contest,  which  was  scheduled 
to  end  the  later  part  of  this  month, 
is  negotiating  with  post  office  officials 
for  permission  to  extend  the  contest 
several  months,  to  give  late  appli- 
cants a  chance  to  answer  the  question- 
naires and  file  photographs.  The 
committee  reports  an  enthusiastic  re 
sponse  on  the  part  of  contestants  all 
over  the  country.  Fifteen  prizes  of 
1^50  each  will  go  to  the  winners,  with  a 
number  of  bronze  placques  for  those 
receiving   honorable   mention. 


National  Gets  Uptown  Contract 

Kansas  City — The  new  Uptown, 
Valentine  Road  and  Broadway,  now 
nearing  completion,  in  placing  a  con- 
tract for  its  equipment  with  the  Na- 
tional Theater  Supply  Co.,  gave  that 
branch  office  one  of  the  largest  sin- 
gle equipment  orders  ever  placed 
with  a  supply  house  in  the  Kansas 
City  territory.  Besides  a  thorough 
complement  of  booth  and  stage 
equipment,  opera  chairs,  furniture  and 
fixtures  the  contract  calls  for  a  $25,- 
000  Kilgen  Wonder  Organ. 


M.   C.   Maclnnes  to   Manage   Cameo 

San  Francisco — Universal's  Cameo 
on  Market  St.  is  now  under  manage- 
ment of  M.  C.  Maclnnes,  formerly 
of  the  Kunsky  interests  in  Detroit. 


Organ   Wins   Medal 

Announcement    received    from    the 
executive       secretary    of    the    Jurial 
Awards  to  the  recent  Sesqui-Centen- 
nial  International  Exposition,  awards 
a  gold  medal  to  the  Seeburg  Player 
Pipe    Organ    for    general    excellence. 
The  secretary's  letter  follows: 
J.  P.  Seeburg  Company, 
1510  Dayton  Street, 
Chicago,   Illinois. 

Gentlemen: 

This  is  to  notify  you  that  the  In 
ternational  Jury  of  Awards  of  the 
Sesqui-Centennial  International  Ex-] 
position  has  awarded  J.  P.  Seeburg 
Company  a  Gold  Medal  for  their 
Automatic    Pipe-Organ. 

The  Diplomas  of  Award  are  being 
prepared    and    it    is    hoped    to    have 
them    ready    for    distribution    during 
the  early  part  of  this  year. 
Yours  very  truly, 
S.  C.  SIMMS,  Secretary, 
Executive  Jury  of  Awards. 


Theo.  Davis  Man.  Pittsburgh  House 
Pittsburgh,    Pa. — Theodore    Davis 
has  been  made  manager  of  the  Cameo, 
succeeding   William    O'Brien. 


: 


New  Film  "Lab"  Opened 

Salt  Lake  City — The  Capitol  Film 
Laboratories  have  been  opened  at  142 
E.  1st  South,  in  charge  of  S.  I. 
Levin.  The  latter  was  former  owner 
of  the  Salt  Lake  Theater  Supply  Co. 


Edwards  with  St.  Louis  Branch 
St.  Louis — L.  D.  Edwards  is  the 
new  manager  of  the  National  Theater 
Supply  Branch  Store,  having  as- 
sumed the  position  held  by  Ray 
Colvin  for  the  past  three  years.  Col- 
vin  has  been  transferred  to  the  De- 
troit office.  Edwards  comes  to  the 
St.  Louis  Branch  direct  from  the 
Chicago  Store,  where  he  has  been 
engaged  in  city  sales  and  service 
during    the   past    three   years. 


Projection  for  "Legit"  House 

Los  Angeles  —  Projection  equip- 
ment will  be  installed  in  the  $500,000 
theater  to  be  built  on  Whittier  Blvd. 
at  Golden  Gate  Square.  It  will  be  a 
legitimate    house    and    seat    1,500. 


QUALITY   PRINTS 
Titles  and  Negative  Developing 

Release  Printing 
U.   S.   Film   Laboratories,   Inc. 

Hudson  Heights,  N.  J. 

Palisades    3678 


* 


New  Manager  at  London,  Ont 
London,   Ont. — Ed  Warren  is  new 
manager  of  the  Patricia. 


If  You  Are  in  the 


Market  for  Any  Kind  of 

MOTION  PICTURE 
APPARATUS 

CONSULT    USAND    SAVE 
MONEY 

SEND  iOR  OUR  PRICE  LIST 

uyiuwiGHBys 

WllO  West   32 "-"St..  New  York. N.V.^ 
Phon*    Penna.    6564  I 

Motion  Picture  Department        I 


1 


THE 


Junday,  February  20,   1927 


-3&*\ 


DAILY 


13 


F.B.O.  Lists  56  for 
Release  in  1927-28 

(.Continued  from  Page  3) 

he  Great,"  by  H.  C.  Witwer,  are 
mong  titles  announced. 

Others  are:  "The  Coward"  by  Arthur 
■tringer;  "The  Gingham  Girl"  by  Daniel 
Cussell ;  "Wine,  Women  and  Broadway" 
om  the  story  by  Charles  K.  Harris ;  based 
n  "The  Gold  Train  Robbery";  "Little 
lickey  Grogan"  by  Arthur  Guy  Empey;  a 
lOuth  Sea  love  drama  made  from  "A  Game 
l  the  Bush"  by  Georges  Surdez ;  "Skinners 
ig  Idea,"  from  the  Skinner  series  by  Henry 
rving  Dodge;  and  "Newsboy  to  Millionaire," 
y  H.  L.  Gates.  The  last  named  will  be 
erialized  and  syndicated  to  newspapers 
hroughout    the    country. 

The  short  subject  series  will  comprise  four 
roups  of  12  two-reelers  each,  or  a  total  of 
8  pictures.  There  will  be  one  group  of 
ff.  C.  Witwer  stories,  taken  from  his  beauty 
arlor  series  which  is  appearing  in  "Cos- 
lopolitan."  In  these  will  be  featured  Al 
ooke,  Kit  Guard,  Lorraine  Eason  and 
'helma  Hill.  Bowers  Novelty  Comedies  will 
robably  make  up  a  second  group.  The 
-tandard  Comedies  will  be  the  third  series 
nd  the  fourth  will  take  in  12  pictures  based 
n  the  cartoons  by  Fontaine  Fox,  called 
Mickey  McGuire,  Himself."  These  will 
ave  a  juvenile  star,  whose  name  cannot  be 
isclosed    at    the    moment. 


More  "U"  Deals 

(Continued  from  Page  3) 
t  is  now  operating  the  Fairfax  The- 
ter,  a  600-seat  house  in  Eastpoint 
ja.,  on  the  outskirts  of  Atlanta.  This 
ouse,  which  cost  approximately 
100,000  has  been  open  since  October 
The  Madison,  an  800-seat  house  in 
last  Atlanta,  also  costing  about 
100,000  will  be  ready  for  its  pre- 
niere  in  July.  The  Ponce  de  Leon, 
list  completed  on  Ponce  de  Leon 
Vve.,  Atlanta,  will  be  opened  either 
-"eb.  28  or  Mar.  7.  It  is  a  500-seat 
louse,  costing  upwards  of  $80,000. 


Buying  in  Oregon 
Portland,  Ore. — Universal  has 
greed  on  price  for  the  purchase  of 
he  Whiteside,  seating  1,150  and 
Majestic,  800-seats  at  Corvalis,  ac- 
ording  to  Sam  Whiteside,  who  owns 
he  houses  in  association  with  his 
irother. 


Mystery  Fire  in  K.  C. 
i  Kansas  City — Mystery  surrounds  a 
ilm  fire  at  the  Gillis  which  cost  the 
He  of  a  fire  captain.  The  victim  was 
overcome  bv  fumes  when  he  entered 
jjie  booth  "to  rescue  the  operator 
Vhotn  he  supposed  was  inside.  The 
iperator,  Victor  Moreland,  has  been 
nissing  since  the  fire,  which  he  is 
Relieved  to  have  started  because  a 
turning  candle  and  several  films  on  a 
able  were  found  in  the  booth.  Labor 
roubles  at  the  house  are  cited  as  a 
•ossible  clue.  Moreland,  non-union 
■aerator,  was  hired  when  Herman 
Silverman,  manager,  dismissed  his 
operator  declaring  he  could  not  pay 
"le  scale. 


Kinder  Managing  at  Brookline 

Pittsburgh— R.  J.  (Cap)  Kinder 
ias  taken  over  management  of  the 
Jrookline  at  Brookline,  operated  by 
jhe  Rachiel  Bros.  Corp. 


Bleyer  Managing  at  Meadville 

Meadville.  Pa. — Sam  E.  Bleyer  has 
ucceeded    E.   T.    Claffy   as   manager 


New  Manager  Engaged 
Long  Prairie,  Minn. — Laurel  Lano 
as    been    engaged    to    manage    the 
^*ozy,  following  death  of  John  Frana. 


Church  Pictures  Popular 

Ladysmith,  Wis.  —  The  Rev.  T. 
Kelly,  pastor  of  the  First  Methodist 
Church  here,  has  been  very  success- 
ful in  using  pictures  in  connection 
with  his  Sunday  evening  church  ser- 
vices. 


Watkins   Buys  Raleigh  House 

Durham,  N.  C— F.  K.  Watkins, 
Wonderland  owner,  has  taken  over 
of  the   Park. 


Free  Shows  Planned 

Walcott,  N.  D.  —  Business  men 
here  are  mapping  out  plans  for  free 
pictures   this   summer. 


New  Manager  at  Wolback 
Wolback,   Neb.— O.   W.  Terry  has 
assumed    management    of    the    Em- 
press. 


New  House  at  Pocahontas,  la. 
Pocahontas,    la. — J.    A.    Eckenrod 
and    Sam    Cohen    have    opened    their 
second   theater   here. 


Falke   Operating  at  Remsen 
Remsen,   la. — Henry  Falke  now  is 
operating  the   Falke,   following   expi- 
ration of  the  lease  of  Ray  and  John 
Beck. 


Canton   Policy   Changed 

Canton,    O. — A.    H.     Abrams     has 

changed  his  policy  at  the  Mozart.  He 

has   reduced  admission  prices   to   30c 

and   is   catering  to  family  patronage. 


Howard  Reiff  Sells  Ridge 
Cleveland — Howard  Reiff  of  Sco- 
ville,  Essick  and  Reiff,  has  sold  the 
Ridge  to  Jospef  Antonof.  Reiff  re- 
tains his  interest  in  the  company's 
other  houses. 


Pineville  Houses   Sold 
Pineville,    Ky. — W.    C.    Brown   has 
sold  the  Gaines  and  Gem  to  W.  Han- 
dly   Gaddis. 


Coweta  House  Changes  Hands 
Coweta,    Okla.— J.     D.    Parker    of 
Gore   has   purchased  the   Broadway. 


Belcher  Buys  Iowa  Park  House 
Iowa   Park,   Tex.— G.   W.    Belcher 

has    assumed    operation    of    the    Pick 

Wick. 


Theater   Destroyed  by  Fire 
Wapokoneta,    O.— The    local    thea- 
ter   was   destroyed    in    a   $30,000    fire 
here. 


Clarksville  Theater  in  Deal 
Clarksville,    Ark.— T.    C.    Cole   and 
Mrs.    Mary    Barth    have    purchased 
the    Dunlap.      Cole    formerly    owned 
the  house. 


New   California   Firm 

Taft,  Cal. — California  Amusement 
Co.,  has  been  formed  here  to  operate 
theaters   throughout  the   state. 


Rucker  New  Seattle  Manager 
Seattle — Wally  Rucker  is  new  man- 
ager of  the   Educational  branch  suc- 
ceeding  Jay    Gage. 


Hollenbeck  at   Sumas,   Wash. 
Sumas,  Wash. — Bruno   Hollenbeck 
now  is  operating  the  Rose. 


Presentations 


By  CHARLES  P.  HYNES 


Present-  O-  Grams 

Briefly  told  ideas  for  presentations 
from  all  parts  of  the  country.  We 
invite  you  to  send  yours. 

"Night  of  Love" 
Prologue  opened  with  an  elabo- 
rate full  stage  set  for  this  presen- 
tation of  "A  Night  of  Love."  Velma 
Lyon  led  off  with  two  operatic  num- 
bers. A  gypsy  dance  followed,  by 
Lischeron  and  Hathaway.  This  num- 
ber was  colored  throughout  with  the 
haunting  strains  of  violin  music.  The 
spot  then  revealed  Sol  Schapiro  at 
side  of  stage.  He  played  "Gypsy 
Sweetheart,"  which  was  taken  up  by 
full  orchestra  as  the  picture  opens 
on    a    scrim. — Alhambra,    Milwaukee. 


How  B'way  Does  It 

Paramount 

Practically  the  entire  program  outside  the 
feature  was  given  over  to  Paul  Whiteman 
and  his  Orchestra,  occupying  over  40  min- 
utes in  presentation  of  one  of  the  most  va- 
ried musical  offerings  ever  seen  on  Broad- 
way. The  numbers  featured  were  as  fol- 
lows: Song  opener,  "In  Little  Spanish  Town;" 
accordion  selection,  "Accordion  Man;"  full 
orchestra,  "Rhapsody  in  Blue;"  introduction 
of  various  musicians  in  individual  selections 
titled  "Meet  the  Boys;"  full  orchestra,  "When 
Day  Is  Done;"  Wilbur  Hall  specialty,  violin; 
Snowball,  song  and  dance  with  banjo;  finale 
with    entire   orchestra. 


BROOKLYN,  N.  Y. 
Strand 

Staged  a  miniature  revue  in  conjunction 
with  the  appearance  of  the  Clicquot  Club  Eski- 
mos. This  organization,  well  known  to  lis- 
teners-in  of  Station  WEAF,  was  used  in 
connection  with  "Sorrows  of  Satan."  The 
idea  was  to  incorporate  diversified  numbers 
done  by  various  artists.  A  vocal  selection, 
a  couple  of  eccentric  dances  and  the  eight 
Serova  Girls  and  some  effective  ballet  work 
were  used  to  break  up  the  orchestra  routine. 
Ruth  Watson,  soprano,  and  Walter  Brad- 
bury,   eccentric    dancer,    were    very    effective. 


CHICAGO 
Belmont 

Western  atmosphere  staged  picturesquely 
under  the  title  of  "Whoopee."  Scene  de- 
picted a  Western  dance  hall.  The  performers 
came  down  the  side  stairs  to  the  stage  proper. 
Mark  Fisher  led  with  a  song.  Then  Dru- 
silla  followed  with  a  military  clog,  winding 
up  an  original  number,  winding  up  with 
Eddie  Hill  in  comedy  songs.  His  best  was 
a    skit   on   the   radio. 


CLEVELAND 
Allen 

The  first  Jazz  Week  of  the  season  waa 
presented  under  direction  of  Phil  Spitalny  as 
an  added  attraction  to  the  feature,  "Paradise 
for  Two."  The  act  opened  with  a  "Gershwin 
Cocktail"  followed  by  seven  specialty  num- 
bers including  Dewey  Barto  &  George  Munn, 
comedy  dancers;  Buddy  Doyle,  colored  com- 
edian; Jim  &  Betty  Morgan,  collegian  syn- 
copators;  Peggy  Morgan  Hoover,  dancer; 
Thomas  Sax-O-Tette,  saxophone  choir;  Seven 
Weneger,  solo  vocalist,  and  the  Kazoo  Khorus 
in    which    everybody   joins    in.      This    is    about 


Standard 

VAUDEVILLE 

for  Motion  Picture  Presentation 

The  FALLY  MARKUS 

VAUDEVILLE  AGENCY 

Lackawanna  7876 
1679  BROADWAY,  NEW  YORK  CITY 


the    most     elaborate    program    offered    by    the 
Allen. 


ST.  LOUIS 
Grand  Central 

Gene  Rodemich  presented  "The  Fourth  An- 
nual   Jazz    Revue.' 

Gene  had  his  Maniacs  perched  on  four 
or  five  huge  large  steps  on  one  side  of  the 
proscenium  arch  so  that  the  entire  stage  was 
available  for  the  revue.  The  overture  selec- 
tion by  the  orchestras  was  a  medley  of  the 
airs  featured  in  the  stage  production,  some 
being  written  especially  for  the  occasion.  The 
first  number  was  an  introduction  to  the  boys 
themselves  via  the  film  "Boyhood  Ambitions." 
The  Merry  Maniacs  grinned  out  from  the 
screen  in  a  number  of  comical  antics.  They 
were  introduced  right  down  the  line.  In  the 
stage  show  Morton  and  Mayo  clowned  their 
way  through  a  dance  burlesque,  and  made  a 
big  hit  with  their  work.  King  and  King  got 
volumes  of  applause  with  their  justly  famous 
shackled-dance.  Irene  Taylor  again  sang 
very  pleasingly  while  Charles  G.  Bennett  in- 
toned a  couple  of  numbers  and  received  a 
nice  hand.  There  was  also  a  dancing  chorus 
of  twlve  girls  that  pleased  generally.  Bob 
Armstrong  a  la  Will  Rogers  twirled  some 
ropes  as  he  talked.  He  also  did  a  Black 
Bottom  with  a  rope.  He  was  good.  The 
Birth  of  the  Blues,"  "When  Day  is  Done" 
and  the  finale.  Orr  at  the  drums  and  Rich 
Schwenker  as  a  mandolinist  scored  individual 
hits  with  their  singing  of  "Sunday"  and  "All 
Alone." 


Ross    Ewing    at    Newton 

Newton,  la. — Ross  Ewing  is  man- 
aging   the    Rex. 


William  Morris  William  Morris,  Jr. 

m 

William  Morris  Agency 

1560  B'wav  Bry.  1637-8-9 

Accredited  World's  Foremost  Agency 


ARTHUR  SPIZZI 

AGENCY  INC. 

Booking 

The  Better  Picture 

Theatres 

Attractions  and  Presentations 

1560  Broadway  New  York 

Bryant  0967-8 


AMALGAMATED 
VAUDEVILLE  AGENCY 

Attractions  for 
Picture  Theatres 

Standard    Vaudeville     Acts 


1600  Broadway,  New  York  City 
Phone  Penn.    3580 


THE 


14 


-%z< 


DAILY 


Sunday,   February  20,   1927 


Monday 

Universal  to  have  65  features  for  1927-28  sea- 
son,   with   strong   line-up   of   short   subjects. 

Ufa  reports  favorable  progress  made  in  moves 
to    provide    new    funds    for    financing. 

European  expansion  for  Eastman  Kodak  in- 
dicated by  proposed  opening  of  office  in 
Berlin  which  means  keen  competition  for 
German    firms. 

Arrangements  completed  for  D.  W.  Griffith's 
affiliation    with    Pathe-P.    D.    C. 

Tuesday 

Prohibition  of  block  booking  called  for  in  a 
bill  introduced  in  Indiana  legislature  which 
also  would  bar  compulsory  feature  of  arbi- 
tration. 

Boycott  of  Famous  product  throughout  the 
United  Kingdom  seems  likely  to  prove  in- 
effective. 

Saxe  Enterprises  plans  to  spend  $4,700,000 
on  construction  of  theaters  this  year  in 
seven  Wisconsin  cities. 

Catalina  Sea  Pictures  formed  in  Los  Angeles 
with  $1,500,000  capital  to  produce  sea 
pictures. 

Rirtish  National  Pictures  negotiating  for  serv- 
ices   of    Mae    Murray. 

Wednesday 

United  Kingdom  producers  in  accord  in  pro- 
posed request  to  Government  to  enact  legis- 
lation imposing  a  quota  of  7Vt  per  cent 
on  exhibitors  and  distributors  effective  Jan. 
1,    1927.  j         . 

Competition  of  chain  theaters  expected  to  be 
main  issue  under  discussion  at  annual  con- 
vention of  the  M.  P.  T.  O.  A.  at  Colum- 
bus.   O.,    May    17-19. 

Films  in  the  Boston  territory  to  be  handled 
only  by  approved  carriers,  following  agree- 
ment of  exchanges  to  refuse  to  ship  through 
other    agencies. 

Thursday 

TJ.  S.  and  Canada  arbitration  boards  dis- 
posed of  12.724  claims  involving  in  1926; 
and  the  33  boards  of  the  XT.  S.  have  dis- 
posed of  35.650  claims  for  $7,374,662.18  in 
three    years. 

United  Artists  has  purchased  ground  lease- 
hold interest  of  the  Shnbert  interests  in 
Apollo.  Chicago,  in  deal  involving  $12.- 
255,000. 

Famous'  net  profits  for  the  fourth  nuarter 
of  1926  estimated  in  excess  of  $2,000.(100, 
with    $6,000,000   as  net   for   the   year. 

Friday 

Announcement  made  by  Joseph  M.  Schenck 
of  affiliation  of  United  Artists  and  Foew  s 
in  operation  of  Centurv  and  Valencia, 
Baltimore,  and  a  new  house  tinder  con- 
struction in  Pittsburgh.  T.  M.  Schenck 
forecasts  net  earnings  of  $425,000  in  1927 
for    United    Artists'    theaater    company. 

United  TVc*  dispatch  reports  deal  for  pool- 
ing of  intreests  of  Keith-Albee  and  Or- 
oheum  to  combine  both  circuits  with  P. 
T).    C.    and    Pnthe   in    the   proposed    merger. 

Fov  to  build  5.000-seat  Chicago  house  on 
Washington    St.    site. 

Vet  income  of  S2  0R6.17"  is  reported  for  the 
Orphenm  circuit  and  its  subsidiaries  for 
the   fiiscal   year  ended   Dec.    1. 

Saturday 

F  BO.  lists  56  pictures  for  release  in  1927- 
2R:  40  shorts  included  in  program  an- 
nounced  hv   Toseoh    P.    Kennedy. 

Eastman  Kodak-Federal  Trade  Commission 
cace    reaches    higher   court. 

District    of    Columbia    "blue"    bill    dead 

Famous  to  feature  Gary  Cooper  and  "Flash" 
in  man   and   horse  team. 

Universal   adds  three  more  in    Atlanta. 

Hollywood  remains  unscathed  in  West  Coast 
storm. 


Cranfield  &  Clarke  Confer 

Richard  T.  Cranfield  of  Cranfield 
&  Clarke  is  here  from  London  for 
conferences  with  Col.  Clarke,  who 
has  returned  from  Canada.  Cranfield 
will  take  charge  of  the  New  York  of- 
fice while  Col.  Clarke  will  return^ to 
Canada  to  take  care  of  his  production 
program.  Willinm  Brotherhood  is 
also  leaving  for  Canada  to  assume 
the  position  of  production  manager 
at   the   studio,   at  Trenton,    Ont. 


Arctic  House  Changes  Hands 
Arctic,  R.  I. — Owen  Thornton  has 
purchased    the    Palace   and    Majestic. 


DAILY  TIPS  WHICH  MEAN  DOLLARS  FOR  SHOWMEN 


"Her    Man    O'War" 
(Prod.   Dist.  Corp.) 

A  real  German  gun  and  two  Ger- 
man helmets  were  placed  in  lobby. 
Behind  these  was  a  compoboard  hel- 
met in  many  colors  to  give  it  the  ap- 
pearance of  camouflage.  The  title 
name  of  producer  and  stars  were 
painted  on  helmet.  Attention  was 
focused  on  the  gun  because  one  of 
the  Birmingham  units  had  captured  it. 
This  fact  was  made  known  by  a  card 
alongside  the  gun. — Willis  Grist,  Jr., 
Galax,  Birmingham. 


"The  Kid  Brother" 
(Paramount) 
Used  a  cutout  head  of  Lloyd  from 
the  24-sheet.  A  twinkle  light  was 
planted  back  of  one  eye  which  gave 
the  effect  of  Lloyd  winking.  This 
winking  cut-out  that  could  be  seen 
far  away  was  placed  on  top  of  the 
marquee  several  days  before  play 
date  and  kept  there.-^J.  M.  Wiest, 
the    Tampa,   Tampa. 


"Michael   Strogoff" 
(Universal) 

Played  up  the  foreign  angle.  The 
Polish  Telegram  conducted  a  con- 
test which  ran  ten  days.  They  put 
out  4,000  heralds  which  they  distrib- 
uted at  Polish  schools  and  also  made 
arrangements  for  a  display  of  prizes 
in  a  local  department  store.  Every- 
body's Daily,  another  Polish  paper, 
gave  an  entire  page  to  a  story  and 
art  on  "Michael  Strogoff"  on  Sun- 
day. By  the  use  of  a  few  tickets, 
stories  profusely  illustrated  were 
planted  in  Italian.  German  and  Cath- 
olic papers. — William  Haynes,  Lafay- 
ette, Buffalo. 


"The  Scarlet  Letter" 
(M-G-M) 

Miniature  figures  of  "Scarlet  Let- 
ter" characters  and  pillorv  were  ar- 
ranged in  the  window  of  Gillette  Saf- 
ety Razor  store.  A  dummy  pillory 
was  secured  from  local  Alliance 
Francais  (French  theatrical  society) 
for  exhibition  with  advertising  sign 
on  auto  truck,  which  toured  the  city. 
Three  local  ministers  were  induced 
to  mention  "The  Scarlet  Letter"  and 
moral  it  teaches  in  a  Sundav  sermon 
Lilian  Hawthorne,  son  of  the  au- 
thor was  located  in  a  town  near  San 
Francisco.  Arrangements  were  made 
with  the  San  Francisco  Call  to  have 
him  write  a  review.  This  was  pub- 
lished with  a  six  column  picture. — 
Imperial.  San  Francisco. 


"The   Silent  Lover" 
(First  NatTj 

Tied  up  with  the  Victor  Agencv 
which  had  an  Orthonhonic  Victrola 
ncpd  at  the  Philadelphia  Exposition 
This  machine  was  used  15  or  20  min- 
utes at  each  show  at  the  Plaza.  On 
Sundav  before  plav  date,  the  Victor 
Aeenrv  ran  a  full-paee  ad  statins 
that  the  instrument  could  be  heard  at 
the  theater  durine  the  coming  week. 
— John  Hannon,  Plaza,  Asheville,  N. 


"Blonde  or   Brunette" 
(Paramount) 

The  day  before  play  date,  a  young 
man  in  tuxedo  and  carrying  a  sign 
on  his  chest  advertising  the  picture, 
stood  at  the  street  intersections  in  the 
business  district  checking  blondes  and 
brunettes.  In  fact  the  sign  read,  "I 
am  checking  Blondes  and  Brunettes 
— See  the  picture  at  the  Rivoli." 
Small  meters  used  to  measure  foot- 
age of  film  was  employed  in  check- 
ing. A  window  display  featuring  a 
blonde  and  a  brunette  was  secured 
with  department  store. — Roy  L. 
Smart,  Rivoli,  Greenville,  S.  I. 


"The  Fire  Brigade" 
(M-G-M) 

Tied  up  with  fire  department.  A 
man  dressed  as  fireman  wearing  gas- 
mask, banner  on  back,  etc.  The  Fire 
Chief  acted  as  manager  of  the  the- 
ater on  the  night  of  the  benefit.  The 
fireman  had  a  benefit  dance,  their 
annual  affair,  in  the  offing,  and  a 
tie-up  was  arranged  as  follows:  They 
were  to  offer  tickets  at  $1.50  (usually 
costing  $1)  and  attach  a  coupon  to 
them,  the  coupon  admitting  them  to 
see  "The  Fire  Brigade"  during  its 
run,  and  so  admit  them  to  the  dance 
in  two  months,  thereby  giving  them 
something  to  sell  instead  of  usual 
charity  bazaar.  In  turn,  fifteen  cents 
was  given  to  them  on  each  ticket  they 
sold.  They  made  a  run  to  the  the- 
ater with  the  big  truck  every  day, 
and  as  the  firemen  scampered  over 
the  top  they  tripped  a  big  banner 
about  the  show. — H.  G.  Olson,  Apol- 
lo, Janesville,  Wis. 


"The   General" 
(United  Artists) 

About  5,000  newspapers  under 
date  of  April  15,  1862,  and  bearing 
the  headline,  "Raid  Threatens  Chat- 
tanooga; Brave  Engineer  to  Rescue" 
were  distributed  from  house  to  house. 
A  picture  of  the  engine  better  known 
as  "The  General"  was  shown  in  the 
'old'  newspaper  as  well  as  several 
articles  telling  about  the  historical 
event  and  the  announcement  of  show- 
ing.— E.  R.  Rogers,  Tivoli,  Chatta- 
nooga. 


- 


A  nd  That's  That 


"  By  PHIL  M.  DALY     

THE  prize  runaround  was  given 
a  P.D.C.  salesman  by  a  New 
Brunswick  exhibitor  who  refused  to  J 
book  "The  Rejuvenation  of  Aunt 
Mary,"  because  he  painted  his  own 
signs  and  so  was  off  long  titles. 


Fighting  congressmen  mean  noth- 
ing to  A.  P.  Giannini,  head  of  the\ 
Bank  of  Italy  for  he  passed  the  lie 
to    Sen.    Heflin    who    charged    the 
banker  with   dominating   California] 
politics. 


A  director  has  his  troubles.  When 
James  P.  Hogan  learned  that  hi.« 
stunt  man  refused  to  appear  in  risky 
scenes  of  "Mountains  of  Manhattan,'' 
he  played  the  role  himself. 


What  with  this  drive  against  sex 
plays,  it  may  become  necessary  to 
get  police  protection  for  the  Naked 
Truth  Dinner  April  2. 

Charlie  Chaplin  received  a  real  ova- 
tion when  he  attended  the  opening 
of  the  Park  Lane.  The  kids  nearly 
raised   the   roof. 


A  Universal  issue  of  "Selected 
Pictures,"  was  published  recently  by 
the  National  Board  of  Review.  "The 
Love  Thrill,"  "Les  Miserables,"  and 
a  two  reel  comedy  "Youth  and 
Beauty"  filled  the  issue. 


M-G-M  is  going  into  the  lumber 
business.  The  production  staff  is 
chartering  a  lumbermill  for  use  in 
"Old   Heidelberg." 


CAMERAMEN 

List  your  name  in  new  leaflet  of 
reputable  cameramen  and  indus- 
trial film  makers  to  whom 
prospects  may  be  referred.  No 
cost  of  any  kind,  simply  send  in 
the  data. 


Bureau  of  Commercial  Economics 

1108-1 6th  St.  N.  W.  Washington,  D.C 


Schools,  Churches  and  Clubs 


using  Motion  Pictures 


Should  Subscribe  for 


THE  EDUCATIONAL  SCREEN 

and  keep  up-to-date  with  the 
new  films  and  new  equipment 

"1001    FILMS"     (Fourth  Edition) 

Complete  reference  booklet,  listing  nearly  3,000  educational  films  given 
at  reduced  rate  with  each  subscription 

$1.50  per  year  -  5  South  Wabash.  Ave.,  Chicago,  III. 


Screen  Quality  Counts 

Prints  on  Eastman  Positive  from  negatives 
on  Eastman  Panchromatic  make  the  most 
of  your  projection  equipment — give  max- 
imum photographic  quality  on  the  screen. 

For  only  Eastman  Positive  carries  through 
to  the  screen  with  fidelity  all  the  tones  of 
the  negative,  and  Eastman  "Pan"  alone 
renders  colors  in  their  true  black  and  white 
relationship. 

That's  fact — proved  by  Kodak  Research 
Laboratory  experts.  And  it's  fact  that 
counts  at  the  box  office — people  appreciate 
screen  quality. 


EASTMAN  KODAK  COMPANY 

ROCHESTER,  N.  Y. 


'arts 


Comedies 


Two  Reels 


VIVIEN 
OAKLAND 


d 


CftEKMTON 
HALE 


There  isn't  one  exhibitor  in  a  hundred  but 
what  will  say  that  the  public  "shops  fot 
names"  when  picking  motion  picture  enter- 
tainment. 

To  give  you  the  "names"  that  mean  bigget 
revenue,  Roach  is  playing  in  each  twe  reel 
"Star  Comedy"  actual  feature  stars.  Agnes 
Ayres,  Priscilla  Dean,  Mae  Busch,  Lillian 
Rich,  Gertrude  Astor,  Matt  Moore  and 
Creighton  Hale  are  among  the  most  recent. 

When  you  can  get  such  names  in  sparkling, 
brilliant  entertainment  for  the  price  of  a 
two  reel  comedy,  you've  got  a  BUY. 

LET  THE  PUBLIC  KNOW  YOU'VE  GOT 
'EM! 

F.  Richard  Jones,  Supervising  Director 


.  •  ••. ,. 


Pafh6co 


me 


CU6CNlA.<rllA*<n 


5fe  NEWSPAPER 
•  FILMDOM 


ALL  THE  NEWS 
ALL  THE  TIME 


70L.  XXXIX     No.  44 


Monday,  February  21,   1927 


Price  5  Cents 


The  Big  Push 

~>  ALES  executives   are   busy. 

PPow-wows  aplenty  are  the 
order  of  the  day.  Plans  are 
ping  set  for  the  selling  drive — 
e  1927-1928  selling  drive.  And, 
i  boy,  what  a  big  push  that  is 
>ing  to  be ! 

There  seems  to  be  no  let-down  in 
gative  costs.  On  the  contrary,  up- 
ird  goes  the  climb,  nearer  and  near- 
to  the  clouds.  All  of  this  means 
e  thing  at  least:  Bigger  pictures 
an  ever  before;  costlier  pictures  than 
er  before.  The  sales  competition 
have    to    match    the    product. 

Competition   Unmatched 

The  annual  conventions  will  be 
Id  in  April  and  May.  The  fires  of 
thusiasm  will  then  be  instilled  in 
e  breasts  of  the  salesmen.  When 
e  inspirational  talks  have  been  de- 
ered,  and  the  boys  start  on  their 
pective  ways,  the  campaign  will 
tivcly    begin. 

Prodi  •  ing     .   each     and 

ery  one,  hold  no  misgivings  about 

new  season.  They  have  built  and 
ilt  to  meet  the  market  needs.  The 
bibitor,  it  seems  at  the  moment, 
II  sit  right  atop  of  the  world — a 
se-colored  world  at  that.  He  will 
fe  plenty  of  pictures,  because  no 
tailment  in  schedules  is  in  sight 
I'where  along  the  line, 
rlowever,  the  competitive  sales 
d  will  be  mighty  keen.  Not  only 
features,  but  in  short  subjects  as 
11.  Famous  and  M-G-M  have  defi- 
ely  cast  their  lot  in  the  field  of 
>rts.  Universal,  Fox  and  F.  B.  O., 
ong  old-line  distributors  of  fea- 
es.  will  together  have  several  hun- 
d  one  and  two-reelers.  Pathe  and 
ucational,  of  course,  will  be  very 
ch  in  evidence.  And  so,  the  tus- 
will  be  merry. 

Jews  reels?  No  less  than  six: 
he,  Fox,  International,  Kino- 
ms,  Paramount  and  M-G-M's. 
d  bear   in   mind,   if  you   will,   that 

sum  total  of  business  accruing 
n  this  end  of  the  market  doesn't 
|y  much  no  matter  how  many 
ies  divided. 

Pound,  Pound,  Pound 

.11  producers  are  aiming  at  one  or 
re  roadshows.  How  many  will  land, 
will    tell.      All    of    them    won't 
t's  certain.     But  the  point  is  this: 
re  will  be  no  dearth  of  product. 
i   the   wise   exhibitor   will   subject 
market  to  a  careful  analysis, 
he  distributor  who  pounds  home 
sermon  as  often  and  as  hard  as 
can    through   every   known    sales 
lium  is  the  fellow  who  will  come 
on  top. 
Vait  and  see. 

KANN 


FIRST  RUN  BUILDING 
RACE  IN  SEATTLE 


Three  Companies  Planning 
New  Theaters  in  Down- 
town District 

Seattle — A  building  race  on  Broad- 
way is  in  prospect.  Pacific  North- 
west Theaters,  Jensen  &  Von  Her- 
berg  and  P.  J.  DeClerque  are  reported 
planning  new  theaters,  all  of  which 
are  to  be  of  around  2,000  seats.  De- 
Clerque has  purchased  the  Society 
with  Hal  Home,  who  has  resigned 
from  Pacific  Northwest,  reported  in- 
terested. 

Jensen  &  Yon  Herberg,  while 
operating  the  chain  sold  to  Pacific 
Northwest,  planned  a  first  run  house 
on  Broadway.  The  site  was  included 
m  the  sale  of  the  circuit  but  sub- 
(Continued    on    Page    2) 


Tax  Repeal  Sought 

Charleston,  S.  C. — South  Carolina 
exhibitors  are  making  an  earnest  ef- 
fort to  get  the  admission  tax  elimi- 
nated or  reduced.  J.  M.  O'Dowd  of 
Florence,  who  always  has  been  a 
fighter  for  Carolina  exhibitors,  met 
Albert  Sotille  of  the  Pastime  Amuse- 
ment Co.,  of  Charleston,  in  Columbia. 
They  had  Tom  Holliday,  manager  of 

{Continued    on    Page    2) 


50  From  Fox 

Fox  will  have  around  50  fea- 
tures releases  next  year,  it  is 
understood.  Its  short  subject 
program  this  year  is  expected 
to  be   the   same   as  this   year's. 


BICYCLER  FINED  BY 
MINNEAPOLIS  BOARD 


A  Review  of  Reviews 

By  LILIAN  W.  BRENNAN 
The  old  team  of  Montgomery  and 
Stone  scored  one  of  their  biggest  suc- 
cesses in  "The  Red  Mill"  but  the 
adaptation  of  the  play  is  not  likely 
to  give  Marion  Davies  a  similar  dis- 
tinction. Directed  by  William  Good- 
rich, the  picture  offers  some  attrac- 
tive settings  and  an  effective  atmos- 
(Continued    on    Page    2) 


Wisconsin  Exhibitor  Must 

Pay  $200  to  United 

Artists 

Minneapolis  —  Bicycling  is  being 
made  an  expensive  practice  in  this 
territory  with  exhibitors  and  dis- 
distributors  co-operating  to  stamp  it 
out.  Latest  to  be  brought  to  trial  for 
bicycling  is  H.  J.  Canaar,  veteran 
owner  of  the  Bijou.  Mondovi,  Wis. 

For  bicycling  "The  Son  of  a 
Sheik"  to  Eleva  and  Gilmonton,  Wis., 
Ganaar  must  pay  $100  rental  and 
damages  of  $100  to  United  Artists, 
the  arbitration  board  has  ruled. 


30  Per  Cent  Foreign 

Foreign  business  furnished  30  per 
cent  of  the  $27,676,926  gross  of  Uni- 
versal for  1926,  according  to  the  com- 
pany's statement.  Foreign  business 
for  the  vear  totaled  $8,436,171,  com- 
pared with  $7,762,150  in  1925.  Dur- 
ing the  year,  the  company  took  steps 
to  expand  its   foreign  activities. 


MIDDLE  WEST  LEADS 
IN  THEATER  PROJECTS 

$93,367,500    to    Be    Spent 

During  1927  for  New 

Houses 

Middle  Western  states  will  lead  the 
nation  in  theater  building  during  1926, 
according  to  an  estimate  made  by 
"The  Architectural  Forum."  During 
the  year,  it  is  predicted,  $93,367,500 
will  be  spent  in  that  section,  out  of 
the  $199,652,500  which  will  be  in- 
vested in  construction  during  the 
year. 

North  Atlantic  states  are  second  in 
the  estimate  with  a  $54,747,500  build- 
ing program.  Amounts  to  be  spent 
on  new  houses  in  other  sections  are: 
Northeastern       states,       $18,637,500; 

(.Continued    on    Page    3) 

Building  in  London 

Details  of  theater  projects  under 
way  or  planned  are  outlined  in  this, 
the  fourth  article  of  the  series  based 
on  a  survey  by  "The  London  Even- 
ing News." 

London — Work   starts    in    April    on    the    Re- 
gal,  near   Edgeware   Rd.   and   Oxford   St.   The 
house   will   seat   2,000   and   cost   around    £250, 
000.      The    house    is   being    promoted    by    Mr. 
(Continued    on    Page    2) 


Metzger  to   Coast 

Lou  B.  Metzger,  Universal's  general 
sales  manager,  is  en  route  to  the 
Coast  to  confer  with  Carl  Laemmle  on 
next  season's  product. 


Clara   Bow  Awarded   Trophy 

Los  Angeles  ■ —  Clara  Bow  was 
awarded  the  Wampas  achievement 
trophy  as  the  "baby  star"  of  the  class 
of  1924  who  has  made  the  most  sig- 
nal progress  in  her  screen  career. 


Six  Added  to  Staff 

Hollwood  —  Six  scenarists  have 
been  added  to  the  roster  at  Warners. 
They  are  Harvey  Gates,  Anthony 
Coldewey,  Johnnie  Grey,  Bryan  Foy, 
Tom   Gibson,  and   Robert   Dillon. 


The  Lloyds  Eastbound 

Hollywood  —  Harold  Lloyd  and 
Mildred  Davis  are  en  route  to  New 
York. 


Neilan  with  U.  A. 
Los  Angeles— Marshall  Neilan  is 
reported  to  have  signed  a  contract  to 
direct  a  series  for  United  Artists. 
Neilan  is  scheduled  to  leave  today  for 
New  York. 


Cresson  Smith  on  Tour 

Cresson  Smith,  general  sales  man- 
ager of  the  Mid-West  for  United 
Artists,  left  yesterday  for  a  two 
weeks'   trip   through  his  territory. 


Jones    Resigns 

Los  Angeles — F.  Richard  Jones  has 
resigned  as  vice-president  and  gener- 
al manager  of  the  Roach  studios.  He 
will  be  a  free  lance  director  following 
a  short  vacation. 


Herbert  Signs 

Culver  City — F.  Hugh  Herbert  has 
signed  a  long-term  contract  with  M- 
G-M  to  write  scripts. 


Reed  to  Direct  Vidor 

Hollywood — Florence  Vidor's  next 
production  for  Paramount  will  be 
"The  World  at  Her  Feet."  Luther 
Reed  will  direct. 


Young  in  Charge 

Hollywood — Felix  Young  has  been 
placed  in  charge  of  the  Paramount 
Stock  Company,  which  includes  every 
player  under  contract  to  Famous,  ex- 
cept the  stars.  The  stock  company 
was  formed  to  develop  talent.  It  will 
keep  players  busy  and  when  no  role 
is  available,  players  are  to  be  loaned 
to   other  companies. 


No  Paper  Tomorrow 

Since  tomorrow  is  Wash- 
ington's Birthday  and  a  legal 
holiday,  there  will  be  no  issue 
of  THE  FILM  DAILY. 


2 


THE 


DAILY 


Monday,   February  21,   1927 


7<<-NEWSPAP[R   .^J* 
o/'FI'.MDOM  #^J< 


Vol.XXXIXNo.44    Monday,  Feb.  21.  1927    Price  5  Cents 


JOHN  W.  ALICOATE 


Publisher 


Published  daily  except  Saturday  and  holidays 
at  1650  Broadway,  New  York,  N.  Y.,  and 
copyright  (1927)  by  Wid's  Films  and  Film 
Folk,  Inc.  J.  W.  Alicoate,  President  and 
Publisher;  Maurice  D,  Kann,  Vice-President 
and  Editor;  Donald  M.  Mersereau,  Treas- 
urer, Business  and  Advertising  Manager; 
Ralph  Wilk,  Traveling  Representative.  En- 
tered as  second  class  matter  May  21.  1918, 
at  the  post-office  at  New  York,  N.  Y. 
under  the  act  of  March  3,  1879.  Terms 
(Postage  free)  United  States,  outside  of 
Greater  New  York,  $10.00  one  year;  6 
moi'^s,  $5.00;  3  months,  $3.00.  Foreign, 
Vo.00.  Subscribers  should  remit  with  order. 
Address  all  communications  to  THE  FILM 
DAILY,  11)50  Broadway,  New  York.  N.  Y. 
Phone  Circle  4736-4737-4738-4739.  Cable  ad- 
dress: Filmday,  New  York.  Hollywood. 
California — Harvey  E.  Gausman,  Ambassa- 
dor Hotel:  'Phone,  Drexel  7000  ami  Wash- 
ington 9794,  London — Ernest  VV.  Fredman, 
The  Film  Keuter,  5S,  Great  Marlborough  St.. 
London,  \V.  L.  Paris — La  Cinematographic 
Francaise,  5,    Kite  Saulnier. 


Financial 


Metro-Goldwvn  experienced  the  only  trans- 
action of  note,  turning  over  17,100  shares  to 
a  Yi  rise  American  Seating  retained  its 
price  on  a  sale  of  1.000  shares.  The  rest 
of    the   film    issues   were   unusually   quiet. 

Quotations 

High      Low  Close  Sales 

Am.    Seat.    Vie 43         42%  43  1,000 

•Am.    Seat     Pfd 46 

♦Balaban    &    Katz 73  'A       

Eastman      Kodak...  130^    130J4  130$/$  200 

Famous   Players 109^    108M  109J4  «00 

Tarn.    Play.    Pfd 120  

"'Film    Inspect .  .  6fs 

•First    Nat'l    Pfd 98  

Fox    Film    "A"....    67ff      b7'A  67%  200 

♦Fox    Theaters    "A"    ..  ..  21'A        

*Intern'l      Project 10%        

Loew's,      Inc 56%      M  54f4  17,100 

Metro-Gold.      Pfd.   20          2VS  26  200 

M      P.    Cap.    Corp I0yi        

Pa'the    Exch     "A"..    41^      40%  41/g  700 

*tParamount    B'way    ..  ..  99J4        

ffKoxy     "A" 37          35  ..  .... 

ttRoxy     Units 41  39  

ItRoxv    Common...    12J4      liyi  ■■  ■■■■ 

Skouras     Bros 44  44  44  

**Stan.    Co.    of   Am.    .  .  .  89 

Trans-Lux   Screen..      7%        7%        7%  200 

-Univ.    Pict.    Pfd 100  

'Universal     Pictures    ..           ..  39  .... 

Warner     Pictures...    40J4      40  40'A  600 

Warner    Pict.    "A".    28J4      2S'A  28'A  100 

*  Last  Prices  Quoted         t   Bond  Market 
**  Philadelphia  Market       tt   Bid  and  Ask 

Picker  to  Build 
Ironwood,      Mich. — A.      L.     Picker 
has   completed   plans   for   a    new    the- 
ater here. 


Josephine  Lovett  with  M-G-M 

Los  Angeles — Josephine  Lovett  has 
signed  a  new  contract  with  M-G-M 
and  not  Universal  as  previously  re- 
ported. 


AMERICAN    AND  FOREIGN  DISTRIBUTORS 
OF  QUALITY  MOTION    PICTURES 

PICTURES 


ARTLEE 


ARTHUR  A.LEE  PRES 


CORF. 


701    SEVENTH    AVE     NEW  YORK    BRYANT  635S 


The  Broadway  Parade 

MC  FADDEN'S  FLATS"  has  the  distinction  of  being  one  of  the 
exceptionally  few  pictures  held  over  at  the  Strand  for  three 
weeks.  There  have  been  but  three  similar  runs  in  the  long  history 
of  the  theater.  "Michael  Strogoff"  enters  its  third  week  at  the 
Cameo.  Aside  from  these  two,  the  Broadway  long  run  line-up  re- 
mains unchanged. 

Picture  Distributor  Theater  Opening  Date 

"The  Big  Parade" M-G-M  Astor  Nov.  19  (1925) 

"Don  Juan"  and 

Vitaphone    Warners  Warners  Aug.     6     1926 

"Beau  Geste" Famous  Criterion  Aug.  26 

"The  Better  'Ole"  and 

Vitaphone    Warners  Colony  Oct.      7 

"What  Price   Glory" Fox  Harris  Nov.  24 

"Old    Ironsides" Famous  Rivoli  Dec.     6 

"The  Fire  Brigade" M-G-M  Central  Dec.  20 

"Tell  It  to  the   Marines".  .  .M-G-M  Embassy  Dec.  23 

"The    Kid    Brother" Famous  Rialto  Jan.  22    1927 

"When  a  Man  Loves" 

and  Vitaphone    Warners  Selwyn  Feb.    3 


First  Run  Building 

Race  in  Seattle 

(Continued  from  Page   1) 

sequently  repurchased.  If  plans  are 
carried  out,  the  project  would  mark 
re-entry  of  the  partners  into  the  first 
run  field  in  this  territory  where  they 
so  long  were  dominating  figures. 
They  reentered  the  field  hut  a  few 
weeks  ago  and  since  have  acquired 
the  Venetian  and  three  houses  at 
Baylard,  one  of  which  is  under  con- 
struction. Leroy  V.  Johnson  is  gen- 
eral manager  of  the  company. 


A  Review  of  Reviews 

(Continued   from   Page    1) 

phere  of  a  little  Dutch  inn  and  Dutch 
community.  A  shallow  plot  has  not 
been  improved  upon  in  the  direction 
and  the  result  was  apparently 
given  into  the  custody  of  Joseph 
Farnham  for  treatment  by  way  of 
wive  cracking  titles,  the  prevailing 
remedy  for  none  too  healthy  box 
office  offsprings.  In  this  case  the 
titles  help  somewhat  but  they  are 
not  smart  enough  to  keep  on  draw- 
ing the  laughs  throughout.  Marion 
is  a  homely  little  slavey  during  most 
of  the  picture,  a  fact  that  is  not  en- 
tirely   in    her    favor. 

Riii  Tin  Tin  in  "Hills  of  Ken- 
tucky" is  the  latest  Warner  release 
and  another  truly  dependable  box  of- 
fice attraction  with  the  wonder  dog 
more    lovable,   more   clever  than  ever. 

Other  than  "The  Red  Mill"  at  the  Capitol. 
"The  Third  Decree"  (at  the  Paramount)  and 
"Taxi  Taxi"  at  the  Hippodrome,  Loth  of 
which  have  been  reviewed  previously — there 
was  nothing  very  new  or  startling  on  Broad 
way  the  past  week 

Offered  in  the  neighborhood  theaters  and 
projection  rooms  were  "The  Wrong  Mr. 
Wright."  Jean  Hersholt's  latest  for  Univer- 
sal,   and   only   fairly  amusing. 

"The  Man  From  Hardpan,"  a  corking  good 
Leo    Maloney    Western. 

"Don  Mike,"  F.B.O.'s  latest  action  picture 
with    Fred    Thomson 

"The  Monkey  Talks."  Fox's  production  of 
the  stage  play,  a  thriller  of  an   unusual  order. 

"Easy  Picking."  a  First  National  picture 
with  Anna  Q.  Nilsson  mixed  up  in  a  mur- 
der   mystery. 

"Flying  High"  deals  with  air  pirates  in 
fairly   thrilling    fashion. 

"Burning  Gold"  is  the  old  oil  fields  con- 
spiracy 


Building  in  London 

{Continued  from  Page   1) 

A.  E.  Abrahams,  who  owns  several  West 
End    theaters. 

Almost  opposite  this  site  is  the  Marble 
Arch  Pavilion,  one  of  the  first  "super"  cine- 
mas. A  scheme  is  under  consideration  for 
the  reconstruction  of  this  theater  to  bring  it 
into  line  with  the  latest  ideas  in  cinema  con- 
struction. 

The  proposals  include  the  widening  of  the 
theater  by  acquiring  a  house  and  its  garden 
on  the  east  side  of  the  cinema.  This  scheme, 
which  will  provide  a  circle  over  part  of  the 
stalls,  will  bring  the  accommodation  of  the 
theater    up    to    2,500. 

Another  ambitious  plan  is  to  hold  a  new 
cinema  in  Lower  Regent  St.,  on  the  elabo- 
rate lines  of  the  Regent  at  Brighton.  This 
would  lie  in  addition  to  the  American-control- 
led Carlton  in  the  same  street,  which  is  now 
in  the  course  of  construction  for  the  presen- 
tation of   stage  plays. 

On  a  large  site  in  Wilton  road,  by  Victoria 
Station,  work  has  already  begun  on  another 
super  cinema  which  will  seat  2,500  people. 
A  cafe  and  ball-room  are  included  in  the 
scheme,  which  may  cost  from  £250,000  to 
£.150,00(1. 

The  syndicate  which  has  just  built  the 
Astoria  in  Charing  Cross  Rd.  is  embarking 
on  the  construction  of  a  building  in  Brixton, 
at  the  Junction  of  Brixton  and  Stockwe'l  Rds., 
where  4,000  people  may  see  the  pictures  and 
another  2,000  may  dance  at  the  same  time 
The    Regent   will    cost     £250,000. 

A  theater  on  similar  lines,  costing  about 
£200,000  is  to  be  built  at  Cat  ford,  and  a 
feature  of  both  these  houses,  according  to 
the  architect,  E.  A.  Stone,  is  that  there  will 
\yt    1,000  tax  free  seats  at   6d.  and   1,000  at    Is. 

Work  will  start  in  a  few  days  on  the  con- 
struction of  a  £120.000  cinema  and  variety 
theater  in  Tramways  Av.  Stratford.  It 
the  present  plans  are  adhered  to,  it  will  seat 
5,000  people  and  will  be  the  largest  picture 
theater    in     London. 


If  You  Are  in  the 


Market  for  Any  Kind  of 

MOTION  PICTURE 
APPARATUS 

I  CONSULT    US- AND    SAVE 

MONEY 
SEND  I  OR  OUR  PRICE  LIST 

uytuociGHBys 

W 1 1 0  West   32 "-"  St..  New  York .  N.V.  ^ 

I  Phone    Penna.    6564 

Motion  Picture  Department 


Tax  Repeal  Sought 

(Continued  from  Page    1) 

the  i'ublix  in  Columbia,  with  themji 
whey  they  appeared  before  a  legisla-1 
tive  committee.  Both  O'Dowd  anal 
Sotille  are  very  much  encourageill 
over  the  possibility  of  getting  the  taj* 
reduced   if   not   entirely   eliminated.    , 


This  is  a  "Cornerblock"  cut  furnishecj 
FREE  for  all  Pathecomedies  at  youu 
Exchange. 


QUALITY   PRINTS 
Titles  and  Negative  Developing 

Release  Printing 
U.    S.    Film    Laboratories,    Inc. 

Hudson  Heights,  N.  J. 

Palisades    3678 


■  >■■,, 


John  D.Tippett,  Inc. 

Raw  Stock 

Negative  and  Positive 

A  tl  Colors 


1540  Broadway 
New  York  City 


6040  Sunset  BUd. 
Hollywood,   Calif. 


The  largest,  most 
comfortable  and  con- 
venient projection 
rooms  in  New  York 


Have  your  pictures  screened 
in  the  best-equipped  projec- 
tion rooms.  No  overtime 
charge  for  projections  at  night 
to  our  regular  customers. 


OUR  PRICES  ARE  AS  LOW  AS 

THE  LOWEST— 
OUR  SERVICE  THE  HIGHEST 


Your  films  called  for  and 
returned  without  charge. 

SIMPLEX 
PROJECTION  ROOMS! 

220  West  42nd  Street,  N.  Y.  C 


Wisconsin    3770 


a 

I  in  !li 

iuk  i 

I'tii! 

P  (lie 


THE 


IMond' 


February  21,   1927 


<^ 


DAILY 


Middle  West  Leads 
in  Theater  Projects 

(Continued  from   Pone    1) 

n'estern.  $14,892,500;  Southwestern, 
511.012,500;  Southeastern,  $6,995,000. 
To  date,  292  theater  projects,  in- 
volving $79,861,000  are  under  way  or 
lefinitelv  planned.  Tn  detail,  the  di- 
vision   throughout    the    country    is    as 


tdflows : 


Mtate 


r™t 


Maine      $"0,000 

few     Hampshire     .... 

Vermont    

Massachusetts    

Rhode    Island     


6.900,nnn 

85,000 


Connecticut     .  .  • 
Northeastern 


State. 


310.000 
7,455.00(1 


Vew   York    13.867.000 

Vew   Tersey    2M47.000 

Pennsylvania    4'55S'2S2 

Maryland 

Dist.    of    Columbia    .  . 


700,000 
600.000 


No.   Atlantic   States..   21.899,000 


635.000 
50.000 


i  lrgmia     

North  Carolina  .  .  . 
South  Carolina  .  .  - 
tarsia    ,683,000 


"lorida 


1.430,000 


_ 


Southeastern    States..      2,798.000 


Centucky 
Vest  Virginia 
Tennessee 


.    .  20.000 

875.000 

50.000 

LEbama"...".':.' 525,000 

Mississippi     

Louisiana    

Texas     

Oklahoma    

Arkansas     


1,730,000 

1.140,000 

15.000 

50,000 


No.  »f 
Projects 
2 


14 
2 
2 

20 

34 

10 

23 

2 

1 

70 

4 
1 

4 
13 


Southwestern     States . 


>tate 

;phio     

Indiana      

Illinois     

Michigan 

Visconsin 

Minnesota     .  .  . 

owa    

Missouri    

Jorth    Dakota 

iouth    Dakota 

Nebraska     . .  .  . 

Cansas    


fontana  .  .  . 
Vyoming  .  . 
'olorado  .  .  . 
sew  Mexico 
Arizona 

.'tah     

Nevada    . . . . 

daho     

Vashington 
>regon 


,'alifornia      4,387,000 


4,405,000  29 

No.  »f 

Cost  Projects 

$2,610,000  19 

2,685,000  14 

16.760.000  24 

6.600,000  14 

3,775.000  8 

143,000  5 

664.000  2 

3,795.000  22 


25.000 
290.000 


Mddle     States     37.347,000 


113 


810,000 


40,000 

50,000 
440,000 
230,000 


Western    States 
United     States 


5,957,000 
79,861,000 


1 

5 

3 

24 

38 

292 


Sherwood  Added  to  Cast 
Henry  Sherwood,  who  is  in  "Broad- 
ray,"  has  been  added  to  the  cast  of 
Broadway  Nights,"  being  produced 
iy  Robert  T.  Kane,  with  Joseph  C. 
joyle  directing. 


Phil  "U"  Club  Holding  Dance 
Philadelphia— The    Phil   "U"   Club, 
omposed    of    members    of    the    Uni- 
ersal  branch,  will   hold  its   first  an- 
mal  dinner  dance  Feb.  26. 


Charlie  Byer  in  Gray  Picture 
Charles  Byer  has  completed  part 
i  the  new  Gilda  Gray  picture,  "Cab- 
ret,"  which  Bob  Vignola  directed  at 
le  Paramount  Long  Island  studio. 
t  is  understood  "Cabarets"  will  open 
t  the  Rialto  in  the  spring  for  an  ex- 
nded   run. 


o 


Exhibitors 
Daily  Reminder 


Keep  al/92  7 
FILM  YEAR 
BOOK  handy 
for  exploitation 
ideas.  It  means 
at  the  B.  O. 


Monday,  Feb.  21,  1927 


Newspaper  Opinions 


"The    Lady    in    Ermine" 

First    National 

Strand 

AMERICAN—*  *  *  a  tale  of  love  and 
war,  spies  and  silhouette  cutters  back  in  the 
early    19th   centurv   *    *   * 

DAILY  MIRROR—*  *  *  looks  like  Mack 
Sennett  trying  to  do  a  William  Shakespeare 
*  *  * 

DAILY  NEWS—*  *  *  Some  may  find  the 
picture   entertaining    *    *    * 

EVENING  JOURNAL — *  *  *  it  was  taken 
so  seriously  that  it  unintentionally  becomes 
t   perplexingly    absurd   comedy    * 

GRAPHIC — *  *  *  a  production  worth 
seeing  *  *  *  will  probably  be  enjoyed  by 
thousands    *    *    * 

MORNING  TELEGRAPH — *  *  *  screen 
version  of  the  operetta  has  lost  much  of  the 
beauty  and  whimsy  that  might  have  made 
it   a   startling   fine   film    *    * 

POST — *  *  *  on  the  stage  it  seems  hardly 
possible  that  it  could  have  been  an  extensively 
absurd   as  the  movie   *   *   * 

SUN — *  *  *  fairly  successful  movie  trans 
cription  *  *  *  may  nevertheless  entertain 
mildly   *   *   * 

TELEGRAM — *  *  *  not  merely  a  picture 
but  a  picture  within  a  picture  and  still, 
strangely  enough,   no  picture  at   all    *   *    * 

TIMES — *  *  *  story,  however,  is  an  in- 
nocuous affair  *   *   * 

WORLD — *  *  *  quite  daring  in  a  brassy 
sort   of   way    *    *    *    it   is   box-office   *    *    * 


"The    Lunatic   at    Large" 

First    National 

Hippodrome 

AMERICAN—*  *  *  Fred  Newmeyer  *  ** 
directed  this  one,  and  you  undoubtedly  will 
find   much  in   it   to   amuse  you   *    *   * 


AMALGAMATED 
VAUDEVILLE  AGENCY 

Attractions  for 
Picture  Theatres 

Standard    Vaudeville     Acts 


1600  Broadway,  New  York  City 
Phone  Perm.    3580 


DAILY  MIRROR—*  *  *  offers  Leon  Er- 
rol  and  his  "there  it  goes,"  knee  in  a  merry 
funfest  of  mistakes  *  *  *  does  him  credit 
»  *   # 

DAILY  NEWS—*  *  *  belongs  to  Errol 
and  his  legs.  In  fact  he  is  in  the  picture, 
with  all  other  players,  including  Dorothy 
Mackaill,  serving  merely  as  animated  back- 
ground  *    *   * 

EVENING^  JOURNAL—*  *  *  Errol's 
well-known  trick  legs,  and  the  scenes  aboard 
the  dirigible  brought  much  appreciation  from 
the    audience    *    *    * 

EVENING  WORLD—*  *  *  Fred  New- 
meyer directed,  and  it  seemed  to  me  he 
handled    it    well    *    *    * 

GRAPHIC—*  *  *  The  inimitable  leggy 
antics  of  the  star,  Leon  Errol,  alone  would 
make  the  picture,  but  besides  that  there  is 
a   real   plot   *   *   * 

HERALD— TRIBUNE— *  *  *  Fred  New- 
meyer's  pictures  always  please  us  and  "The 
Lunatic    at    Large"    delights   us    *    *    * 

TELEGRAPH—*  *  *  While  crowded  with 
humor,  much  of  which  is  subtle  and  hilarious, 
the    film    does    not    lack  thrils    *    *    * 

TIMES—*  *  *  Leon  Errol  *  *  *  gives  a 
performance  that  could  hardly  be  improved 
upon  by  funmakers  more  experienced  in  act- 
ing  before  the  camera   *   *    * 


Buchanan  Gets  Assignment 

Claude  Buchanan,  a  Paramount 
Junior  Star,  is  playing  the  juvenile 
lead  in  "The  Timid  Soul,"  starring 
W.  C.  Fields  and  directed  by  Greg- 
ory La  Cava.  Other  principals  in- 
clude Mary  Brian,  Hattie  Delaro. 
Barnet  Raskin  and  Frederick  Burton. 


And  That's  That 


By  PHIL  U.  DALY 


HARRY  HOLLANDER  of  Pub- 
lix  pulled  a  wisecrack  in  speak- 
ing of  the  Arctic  Nu-Air  machine, 
when  he  referred  to  it  as  "That  Vita- 
phone  that  Archie  Feinberg  puts  out." 


William  Beaudine  is  enjoying  a 
new  feeling  these  days.  For  the 
first  time  in  his  career,  he  is  a  free 
lance.  However,  it  won't  be  long 
now  before  the  popular  "Bill"  ac- 
cepts one  of  the  several  offers  made 
him. 


We  have  no  sympathy  for  the  fel- 
low who  since  the  storm  is  referring 
to  the   Coast  as  all  wet. 


Theater  auditoriums  are  too  dark, 
according  to  Guy  Henry,  who  says 
the  auditorium  should  be  lighted 
sufficiently  so  that  a  program  might 
be  read  without  difficulty.  Isn't  it 
enough  that  we  have  the  title  an- 
nouncers? 


THE 


4 


-c&H 


DAILY 


Monday,  February  21,   1927 


MU.Y  TIPS  WHICH  MEAN  POUABS  TOB  SUOWHCN 


"The  Magician" 
(M-G-M) 
Arranged  a  unique  lobby  display. 
Under  the  marquee  appeared  a  face 
of  a  devil,  on  the  left.  This  was  done 
in  papier  mache,  which  threw  it  out 
in  relief,  with  the  eyes  moving  back 
and  forth.  A  green  spot  played  upon 
this  face.  The  lettering  was  in  many 
brilliant  colors  over  which  was 
placed  a  surtace  of  ground  glass.  A 
white  light  was  focused  on  this  giving 
it  a  sparkling  effect. — Kentucky,  Lex- 
ington,  Ky. 

"New  York" 
(Paramount) 

A  co-operative  newspaper  page  con 
test  was  put  over.  Each  of  the  seven 
merchants  in  the  tie-up  had  a  picture 
of  some  New  York  building  dis- 
played with  their  ad.  Contestants 
were  required  to  name  these  build- 
ings and  send  in  their  answers  to  the 
newspaper.  Seven  prizes  were  award- 
ed, each  merchant  donating  one  prize 
in  addition  to  paying  for  their  ad  in 
the  page  tie-up. — G.  R.  Stewart,  Sterl- 
ing,   Greeley,    Colo. 


"A   Regular   Scout" 
(F.  B.   O.) 

The  lobby  contained  a  very  large 
still  board  with  lettering,  "Some  of 
our  own  Regular  Scouts."  These 
pictures  were  scenes  of  many  different 
Scout  activities,  Camps,  etc.,  of  the 
local  Scouts  and  proved  of  consider- 
able interest  to  home  folks.  Scouts 
were  used  as  ushers,  and  some  were 
stationed  in  the  lobby  to  lend  atmos 
phere;  and  one  of  the  Scouts  made  a 
three-minute  speech  giving  Scout  lawj 
and  oath. — Hugh  J.  Smart,  Strand, 
Montgomery,  Ala. 


"Rubber  Tires" 
(Prod.   Dist.   Corp.) 
Secured    an    original    tie-up    which 
created    great    interest    in    the    Twin 
Cities      during     Auto      Show     week. 
Through    the    Northwest    branch    of 
the    Goodrich    Tire    and    Rubber    Co. 
arranged   for    IS   window   displays   in 
Minneapolis  and  St.  Paul.     Also  had 
lobby  displays  of  tires  placed  in  the 
Orpheum  houses  in  both  cities  a  week 
in    advance. — Frank    Burke,    Henne 
pin,  Minneapolis;   Palace,  St.  Paul. 


1,000    "GIFT    TOYS"    ONLY    $6.50 


A  wide  variety  of  1,000  assorted  Penny  Toys 
and  Novelties  as  an  inexpensive  "FREE 
GIFT"  to  your  KIDDIE  PATRONS  will 
make  them  big  boosters  for  you.  Try  this 
assortment   and   see.      Price  $6.50. 

Our  Catalog  containing  a  1,000  and  1  kinds 
of  Toys  and  Novelties  for  celebrations  of  any 
sort  and  including  our  complete  line  of  "FIRE- 
WORKS", will  be  sent  "FREE"  for  the 
asking. 

BRAZEL    NOVELTY    MFG.    CO. 
»7    EUa    Street  Cincinnati.    O 


"The  Scarlet  Letter" 
(M-G-M) 

Featured  a  ballyhoo  consisting  of 
a  truck  with  stocks  mounted  on  it 
with  a  man  dressed  as  a  Pilgrim  in 
one  of  the  stocks.  The  driver  of  the 
truck  was  also  attired  in  Pilgrim 
clothes.  A  double-face  banner,  3  feet 
wide  and  10  ft.  long,  appeared  above 
the  stocks.  The  banner  contained 
copy  advertising  the  picture. — T.  Y. 
Walker,    Noble,    Anniston,   Ala. 


"Spangles" 

(Universal) 
Envelopes  containing  samples  of 
tributed  by  Loose  Wiles  at  the 
animal  crackers  were  filled  and  dis- 
schools,  at  no  cost  to  theater.  The 
copy  on  these — there  were  30,000  of 
them — read: 

"Some  of  the  Animals  to  be  seen  in  the 
Mighty  Circus  Story,  'Spangles,'  Majestic 
Theater,  Sunday — These  are  Sunshine  Animal 
Crackers  made  by  the  Loose  Wiles  Sunshine 
Biscuit  Co. — See  the  picture — Eat  the  ani- 
mals." 

Four  hundred  and  eighty-six  stores 
handle  Sunshine  products  and  in  each 
of  these  the  company  had  window? 
decorated.  For  these  the  theater  made 
up  window  cards  which  carried  copy 
similar  to  the  envelopes. — Fred  V. 
Greene,  Majestic,  Utica,  N.  Y. 


Fields    Buying    Theaters 

Columbia,  S.  C. — W.  E.  Fields,  for- 
merly owner  of  theaters  in  North 
Carolina  and  Georgia,  has  taken  over 
the  Ideal  here  from  B.  L.  Hall,  and 
on  March  1,  will  take  over  the  Cameo 
at   Belton  from  H.   G.   Campbell. 


On  Broadway 


Astor — "The   Big   Parade" 

Broadway — "Wandering    Girls" 

Cameo — "Michael   Strogofi" 

Capitol — "The    Scarlet    Letter" 

Central — "The    Fire    Brigade" 

Colony — "The    Better   'Ole" 

Criterion — "Beau    Geste" 

Embassy — "Tell   It   to   the   Marines" 

Harris — "What    Price   Glory" 

Hippodrome — "Don't  Tell  the  Wife" 

Loew's     New     York — Today,     "Twinkletoes" 

Tuesday— "Held    By    the    Law" 

Wednesday — "Stolen    Pleasures" 

Thursday — "Paradise    for    Two" 

Friday— "The     Girl    in    the    Rain,"      "The 
Midnight    Watch" 

Saturday — "New    York" 

Sunday — "The    Wrong    Mr.    Wright" 
Mark     Strand — "McFadden's    Flats" 
Paramount — "Love's    Greatest    Mistake" 
Rialto— "Kid    Brother" 
Rivoli — "Old    Ironsides" 
Selwyn — "When    a    Man    Loves" 
Warners — "Don    Juan" 
Brooklyn    Mark    Strand — "McFadden's    Flats" 


Marshfield  Plans  Dropped 

Marshfield,  Wis. — Plans  for  a  new 
theater  by  the  C.  E.  Blodgett  and 
Sons  Co.  have  been  abandoned  fol- 
lowing the  refusal  of  the  city  to  grant 
the   company  a  rebate  of  taxes. 


Griffith   Title    Changed 

Hollywood  —  Raymond  Griffith's 
new  comedy  will  be  released  as  "Wed- 
ding Bells."  Former  title,  "Beautiful 
Women."  , 


Plymouth,  Wis.,  Exhibitor  Dead 

Plymouth,  Wis. — August  R. 
Scheibe,  veteran  theater  man  of  this 
city  died  here  at  the  age  of  65. 


'i  n  1 1 1 1- n  im\  i  m  i:r-t^<i i 1 1  mrm  i  n  ly  i-j-i 


BUILD  BUSINESS 


MIM  .11.1.11  ll  II II  ITTTT 

Because  they  are  the 

BEST 

and 

ONLY 

Trailers  with  Actual 

((Scenes  from  Each 

Picture. 


NATIONAL  SCREEN  SERVICE,  Inc. 

Distributing  throughout  the  United  States  from 

CHICAGO  -   NEW  YORK  -  LOS  ANGELES 


845  S.  Wabash  Ave.        130  West  46th  St. 


1922  S.  Vermont  Ave. 


SHORT   TALKS     I 
ON  \ 

SHORT  FEATURES 




Team  Work 


"It's  the  everlastin'  team  work 
of  every  bloomin'  soul"  that 
wins  out  in  any  keen  competition. 
It's  just  as  necessary  in  our 
business  as  elsewhere. 

You  get  team  work  when  you 
contract  iorEducationalPictures 
— co-operation  for  your  benefit 
right  from  the  first  writing  of  a 
script,  through  all  production 
efforts,  physical  distribution  ser- 
vice, business  building  acces- 
sories, and  national  advertising 
and  exploitation  — team  work 
right  up  to  your  box  office.  And 
here's  where  you  come  in,  as  the 
most  important  member  of  the 
team. 


After    all,    nobody    else    can 
make  the  final  score ;  no  one  but 
you  can  roll  those  extra  dollars  J 
into  the  till.     But  by  joining  in    « 
the  team  work  you  can,  and  you  t 
will.     Consider  the   team  work  1 
back  of  you  before  contracting  j 
for  short  subjects ;  and  then  get 
in  the  game  by  exploiting  them 
properly      yourself      for      added 
profits. 

Educational' s  program  for 
next  season  will  soon  be  ready 
to  announce — the  program  for 
Educational' s biggest  year.  And 
supporting  it  will  be  the  same 
kind  of  service  and  co-opera- 
tion that  have  helped  Educa> 
tional  to  build  steadily  and  sure- 
ly for  seven  years. 


i 


T<£p£(J34l!VUtSiJs<-&-*l4=, 


President 


EDUCATIONAL 
FILM   EXCHANGES,  Inc. 


( 


^ 


"THE  SPICE  OF  THE  PROGRAM  ' 


T 
Or 


^NEWSPAPER 

FILMDOM 


ALL  THE  NEWS 
ALL  THE  TIME 


,)L.  XXXIX       No.  45 


Wednesday,  February  23,  1927 


Price  5  Cents 


1  COMPANIES  IN 
TALKING  FILM  DEAL 


Erms  to  Map  Program  "to 
Standardize  Systems 
and  Methods" 

'ormulation  and  adoption  of  a  pro- 
;im  calculated  to  standardize  sys- 
els  and  methods  of  synchronizing 
end  with  pictures,  is  the  purpose 
ifjm  arrangement  between  M-G-M, 
Mst  National,  Famous,  Universal 
i   P.D.C. 

committee  of  representatives  of 
h  five  companies  will  be  appointed 
d  the  purpose  of  surveying  all  of 
h  numerous  recording  and  repro- 
ung  systems  to  determine  upon 
bdard  devices  if  possible  which 
hi  be  available  to  all  producers, 
iributors  and  exhibitors  on  reas- 
ii)le  terms.  These  companies  stati 
(.Continued    on    Page    5) 


Kg  Houses  Welcome 

nother  in  the  series  of  articles  by 
%e  (London)  Evening  News"  de- 
cking how  in  the  present  year 
cdon  is  to  witness  the  expendi- 
o/'  £2,500,000  on  new  theaters. 

ihich  this  is  the  eighteenth. 

pndon — Proprietors  of  established 
i  nias  do  not  fear  the  anticipated 

(.Continued    on    Page    2) 


)rpheum    Director 
Confirms  K.-A.  Deal 

San  Francisco — S.  Laz  Lans- 
urgh,  counsel  for  Orpheum  cir- 
uit  and  a  director,  has  con- 
rmed  report  that  Keith-Albee 
nd  the  Orpheum  circuit  are 
egotiating  a  pooling  of  the- 
cer  properties.  This  is  the 
>rerunner  of  the  merging  of 
'.D.C.  and  Pathe.  Inventory 
i  theaters  now  is  under  way. 

The  Orpheum  circuit,  com- 
)sed  of  44  theaters,  and  a  num- 
er  under  construction  or 
[fanned,  extends  from  Chicago 
/est,  while  Keith-Albee's 
lain,  embracing  177  theaters 
in  eastern  cities.      The  two 

rcuits  have  a  working  agree- 

ent  not  to  invade  each  other's 
.rritory. 


Efforts     to     reach     Major 
,hompson  of  the   Keith-Albee 
|i|hce  and   Marcus   Heiman   of 
rpheum,  were  unavailing. 


U.S.  Weighs  Evidence  in  Rembusch 
Complaint  Industry  is  Trustified 


Government  Attitude  Under  Fire 

THE  Government's  attitude  toward  the  arbitration  system,  is  ex- 
plained by  Assistant  Attorney  General  William  J.  Donovan  in 
a  letter  to  Frank  J.  Rembusch,  Indiana  unit  head,  which  states: 

"As  a  result  of  the  investigation  by  this  department  of  the  facts,  and  study  of 
the  applicable  law,  the  existing  arbitration  plan  was  modified  in  several  particulars. 
Such   changed   rules  now  obligate: 

"(a)  Each  distributor  to  fix  the  amount  of  security  to  be  demanded  from  an 
exhibitor  who  has  failed  to  comply  with  an  award  or  has  failed  to  submit  to  arbi- 
tration at  a  sum  not  exceeding  the  actual  value  of  any  print  thereafter  to  be  de- 
livered to  the  exhibitor  under  the  contract,  plus  the  rental  contracted  to  be  paid 
therefor,  and  in  no  case  to  exceed  the  maximum  amount  fixed  by  the  Board  of 
Arbitration; 

"(b)..  Every  distributor  to  whom  a  cash  deposit  is  paid  to  promptly  resume 
service." 

This  statement  is  attacked  by  Rembusch  in  his  complaint  to  the 
department  stating  he  is  "amazed  that  the  Government  now  seems 
to  approve  of  the  despotic  unfair  dealings  which  the  producers  and 
distributors  organization  practices  in  gaining  control  of  the  entire 
industry." 


FRANKLIN  TO  HEAD 
WEST  COAST  CHAIN 


Harold  B.  Franklin  will  become 
president  and  general  manager  of 
West  Coast  Theaters  under  terms  of 
negotiations  now  being  concluded. 
There  are  118  theaters  in  the  circuit. 

For  a  number  of  years  Franklin 
has  been  associated  with  Famous  in 
its  theater  activities.  At  present  he 
(Continued    on    Page    5) 


Leasing    Cosmopolitan 

Further  curtailment  of  production 
in  the  East  is  indicated  by  negotia- 
tions now  being  completed  by  Vita- 
phone  for  the  Cosmopolitan  studio 
Contracts  have  not  been  signed  but 
all   details   are   agreed  upon. 

Robert  T.  Kane  Prod.,  has  a  lease 
(Continued    on    Page    7) 


Exhibitors  Liable 

Minneapolis — E  x  h  i  b  i  t  o  r  s  who 
cause  missouts  by  holding  over  films 
are  to  be  made  co-defendants  in 
arbitration  acts  brought  against  the 
exchange  for  damage  because  of  such 
missouts.  This  ruling  is  believed 
to  be  the  first  of  its  kind.  Heretofore, 
the  board  has  assessed  offending  ex- 
hibitors a  flat  daily  fee  for  films  held 
over. 


TEXAS  UNIT  SPONSORS 
BOOKING  COMBINATION 


Dallas — Texas  Federated  Theaters 
has  been  formed  here  for  collective 
buying  in  an  effort  to  meet  competi- 
tion of  theater  chains  in  the  state. 
The  organization  is  sponsored  by  the 
Texas  exhibitor  unit. 

Formation  of  a  buying  combine  was 
(Continued    on    Page    5) 


Free  Shows  Lose 

Minneapolis — After  exhibitors  out- 
lined to  him  the  serious  effects  of 
the  unfair  competition  of  free  shows, 
Rep.  Albert  Lagerstedt  abandoned 
his  intention  to  seek  amendment  of 
the  free  show  law.  His  bill  would 
have  eliminated  the  clause  compelling 
a  free  show  to  post  bond  and  pay  a 
license  fee,  thus  defeating  the  pur- 
pose of  the  law. 


T.O.C.C.  Ball  Held 

The  T.O.C.C.   held  its  seventh  an- 
nual ball  Monday  at  the  Plaza. 


"Blue"  Laws  Revived 

Columbia,  S.  C. — "Blue"  Sunday 
has  been  revived.  Acting  on  instruc- 
tions from  Governor  Richards,  state 
constables  are  enforcing  the  anti- 
quated laws.  The  statutes  forbid 
work  on  Sunday  for  "profit  or  world- 
ly entertainment." 


"Rough  Riders"  Feb.  15 

"The  Rough  Riders"  will  have  its 
premiere  March  15  at  the  George  M. 
Cohan.  This  is  the  third  Paramount 
roadshow  of  the  season. 


Dept.    of    Justice    Probes 

to  See  if  Action  is 

Warranted 

Washington — Complaint  of  the  In- 
diana exhibitor  association  against  an 
alleged  trust  in  the  industry  is  en- 
gaging the  attention  of  officials  of  the 
anti-trust  division  of  the  Dept.  of 
Justice.  The  complaint  was  filed  last 
month  by  Frank  J.  Rembusch  of  the 
Indiana  M.P.T.O.  and  asked  that  the 
Government  proceed  against  the 
alleged  trust.  No  action  has  yet  been 
taken  on  the  complaint  but  after  the 
(Continued    on    Page    5) 

Insured  for  $6,000,000 

William  Fox  carries  on  his  life  the 
second  largest  insurance  policy  in  the 
United  States.  He  is  insured  for 
$6,000,000.  Marcus  Loew,  Adolph 
Zukor  and  Jesse  L.  Lasky  are  in- 
(Continuet'    on    Page    7) 


Movietone  Demonstration 

Demonstration  of  the  Movietone 
apparatus  for  recording  and  project- 
ing talking  pictures  is  planned  by 
Fox-Case  Corp.,  tomorrow  at  its  460 
West  45th  St.  st  dio. 


Publix  Competes  with 
Loew's  in  N.  Y. 

Publix  and  the  Loew  circuit 
are  to  be  active  competitors  in 
theater  operation  in  the  many 
neighborhood  districts  of  New 
York  City.  This  move,  long 
considered  by  many  familiar 
with  the  theater  line-up  in  the 
greater  city  as  a  certain  de- 
velopment, will  be  launched 
with  three  theaters.  The  Park- 
way will  be  built  in  the  Browns- 
ville section  of  Brooklyn  where 
the  Loew  circuit  operates  sev- 
eral theaters;  the  Venetian  will 
be  erected  on  Grand  Concourse 
in  the  Bronx  and  the  Spanish 
theater,  in  Jamaica  where  Loew 
operates  the  Hillside  while  his 
Willard  is  barely  a  mile  re- 
moved from  the  latter.  Plans 
for  these  houses  have  been 
drawn. 

The  Brooklyn,  monster  Pub- 
lix theater  is  downtown 
Brooklyn  near  the  Loew's 
Metropolitan,  was  announced 
some  months  ago. 


THE 


-c&H 


DAILY 


■ 

Wednesday,  February  23,  191 


#rHEWSP/kPER 
o/FILMDOH  ; 


L«  WV^^^LTME  NEWS 

'mfL9  W  ^^ALLTHE  TIME 


MXXXIX  No  45  Wednesday,  Feb.  23. 1927Price5Cents 


I0HN  W.  ALICOATE 


Publisher 


Published  daily  except  Saturday  and  holidays 
at  1650  Broadway,  New  York,  N.  Y.,  and 
copyright  (1927)  by  Wid's  Films  and  Film 
Folk,  Inc.  J.  W.  Alicoate,  President  and 
Publisher;  Maurice  D,  Kann,  Vice-President 
and  Editor;  Donald  M.  Mersereau,  Treas- 
urer, Business  and  Advertising  Manager; 
Ralph  Wilk,  Traveling  Representative.  En- 
tered as  second  class  matter  May  21,  1918, 
at  the  post-office  at  New  York,  N.  Y. 
under  the  act  of  March  3,  1879.  Terms 
(Postage  free)  United  States,  outside  of 
Greater  New  York,  $10.00  one  year;  6 
months,  $5.00;  3  months,  $3.00.  Foreign, 
$15.00.  Subscribers  should  remit  with  order. 
Address  all  communications  to  THE  FILM 
DAILY,  1650  Broadway,  New  York,  N.  Y. 
Phone  Circle  4736-4737-4738-4739.  Cable  ad- 
dress: Filmday,  New  York.  Hollywood, 
California — Harvey  E.  Gausman,  Ambassa- 
dor Hotel:  'Phone,  Drexel  7000  and  Wash- 
ington 9794,  London — Ernest  W.  Fredman, 
The  Film  Renter,  58,  Great  Marlborough  St., 
London,  W.  I.,  Paris — La  Cinematographic 
Francaise,  5,  Rue  Saulnier. 


Financial 


Trading  picked  up  in  action,  with  Loew's, 
Inc.,  away  out  in  front,  turning  over  18,600 
shares  to  a  rise  of  2^-  Famous  Player  com- 
mon also  had  a  spirited,  day,  the  price  jump- 
ing 2]/i  when  7,000  shares  changed  hands. 
Both  Warner  stocks  gained  fractions  on  small 
sales. 


67  y* 

22 


67K 
21H 


Quotations 

High     Low 

Am.    Seat.    Vtc 43%     43Ji 

•Am.    Seat.    Pfd 

♦Balaban  &  Katz 

*Bal.  &  Katz  Vtc 

Eastman  Kodak  ...131  130^ 
Famous  Players  ..lllfg  108% 
Fam.    Play.    Pfd...l20j4   120 

*Film    Inspect 

"First  Nat'l.  Pfd 
•Fox  Film  "A". 
Fox  Theaters  "A' 
*Intern'l  Project 

Loew's,    Inc 58%     56)4 

Metro-Gold.  Pfd.    . 
M     P.    Cap.    Corp. 
Pathe   Exch.    "A"..   41% 
tParamount    B'way.   99% 

ttRoxy   "A"    3614 

ttRoxy.    Units    41 

ttRoxy  Common  ...    12 J4      12 
Skouras     Bros.     ...   44         44 

**Stan.   Co.   of  Am 

Trans-Lux  Screen   .      7yl 

*Univ.    Pict.    Pfd 

'Universal    Pictures 

Warner    Pictures...   30         29 
Warner  Pict.  "A"..   41         40 


26J4  26 
11  ll 
41 
99 
35'A 
39 


7'A 


Close 

43J4 

46 

63'A 

73K 

130% 

111% 

12054 

6% 

98 

6754 

21% 

10% 

58% 

26 

11 

41 

99 


44 
89% 
7% 
39 
39 
29 
41 


Sales 
1,700 


300 

7,000 

200 


200 
200 

18',600 

200 

100 

400 

5 


1,000 


400 
3,000 


*  Last  Prices  Quoted 
**  Philadelphia  Market 


t   Bond  Market 
tt   Bid  and  Ask 


When  you  think  of 

INSURANCE 

you  are  thinking  of 

S  T  E  B  B  I  N  S 

Specialists  in  Motion  Picture 

and  Theatrical  insurance  for 

the  past  fifteen  years 


Arthur  W.  Stebbins  &  Co.,  Inc. 

1540  Broadway  N.  Y.  C. 

Bryant  304* 


'Another  sly  piece  of 
screen  trickery  has  been 
exposed.  Universal  need- 
ed a  house  boat  for  'Be- 
ware of  Widows.'  A 
houseboat  set  was  built 
at  Universal  City.  Along 
came  the  rain  and  washed 
it  away.  Proving  that  a 
houseboat  is  not  always 
a  houseboat  even  on  dry 
land." 


Waxman  Promoted 

A.  P.  Waxman,  until  recently  in 
charge  of  advertising  and  publicity 
for  Warner  roadshows,  has  succeeded 
Barran  Lewis  as  director  of  adver- 
tising and  publicity. 


Stanley-Crandall   Gets   Control 
Frederick,       Md. — Stanley-Crandall 
has   been   awarded   lease   of   the    City 
O.    H.,   giving   the   circuit   control   of 
first  runs. 


Capitol  Guild  Gets  House 
Washington — The  local  M.  P. 
Guild,  which  operates  the  Wardman 
Park,  has  secured  the  Virginia  which 
will  be  remodeled  for  downtown 
showings. 


Richmond  House  Destroyed 

Richmond,  Va. — The  Academy  of 
Music  was  totally  destroyed  by  fire, 
believed  to  have  been  of  incendiary 
origin. 


Weinberg  Plans  Circuit 
Des  Moines — Harry  Weinberg,  for 
many  years  connected  with  the  Blank 
circuit,   has  resigned   to  acquire   the- 
aters for  a  circuit  he  plans. 


Start  Westchester  Chain 
Samuel  Zettoe  and  Samuel  Zitto 
have  organized  the  V.  and  V.  M.  P. 
Enterprise  to  operate  a  chain  in 
Westchester.  They  have  started  with 
two  theaters  in  New  Rochelle,  one 
the  New  Rochelle  on  North  Ave. 
Capitalization  is  $10,000. 


Mabel  Normand  Improving 

Los       Angeles — Mabel       Normand 
continues  to  improve. 


Big  Houses  Welcome 

(.Continued  from  Page   1) 

success  of  the  new  "super"  cinemas 
which  are  to  be  erected  this  year. 

"The  more  we  are  together  the 
merrier  we'll  be"  seems  to  be  the 
picture   theater  owners'   motto. 

Greater  London  has  8,000,000  people.  Only 
between  2,500,000  and  3,000,000  admissions 
to  the  pictures  are  paid  for  once  a  week; 
an  absurd  proportion,  says  the  optimistic  ex- 
hibitor. 

It  is  interesting  to  note  that  while  the  film 
industry  is  proposing  to  attract  a  bigger 
share  of  London's  entertainment  patrons,  it 
is  already  successfully  filling  cinemas  which 
have  a  total  of,  roughly,  350,000  seats  as 
against  50,000  among  the  leading  "legitimate" 
theaters    of    the    London    district. 

"The  more  cinemas  there  are  put  up,"  said 
Arthur  Taylor,  secretary  of  the  London 
branch  of  the  Exhibitors'  Association,  "the 
more  people  will  be  induced  to  go  to  the  pic- 
tures. It  gives  strength  to  the  cinemagoing 
habit." 

Exhibitors  point  to  the  case  of  a  West  End 
cinema  which  a  year  or  so  ago  was  not  doing 
too  well.  Another  picture  theater  was  put 
up  near  by.  The  older  cinema  is  now  mak- 
ing a  steady   £800  a  week  profit. 

One  West  End  cinema  invariably  takes  a 
film  out  of  the  program  if  the  takings  drop 
below  £2,500  a  week.  Four  thousand  pounds 
a  week  is  what  this  theater  considers  to  be 
a     "satisfactory"    box-office    total. 

Apart  from  20  new  cinemas  or  recon- 
structed ones,  London  is  likely  to  have  this 
year  ten  or  eleven  music-Tialls  "turned-over" 
to  pictures.  These,  as  already  stated  in 
"The  Evening  News,"  are  the  theaters  of  the 
"Gulliver"  circuit,  not  including  the  Palladi- 
um,  the  Holborn    Empire,   and   Penge    Empire. 

Negotiations  recently  were  completed  be- 
tween Charles  Gulliver  and  A.  E.  Abrahams, 
the  theater  owner.  The  deal  will  amount  to 
about  £1,000, 000_  and  Mr.  Abrahams  will 
immediately  let  the  theaters  in  small  batches 
to  two  or  three  groups   of  people. 

It  is  announced  today  that  the  films  have 
captured  another  "legitimate"  theater — the 
Barnes,  where  so  many  first-class  plays  have 
been  "tried  out"  in  the  last  year  or  so.  The 
Barnes  theater,  I  learn,  has  been  bought  by 
a  wealthy  Bristol  stockbroker,  Featherstone 
Witty,  who  already  owns  two  cinemas  in 
Bristol. 

Several  alterations  will  be  necessary  in 
order  to  convert  the  theater  into  a  cinema. 


Rogers'  Ambitious  Effort 
Hollywood — Charles  R.  Rogers 
will  spend  between  $750,000  and  $1,- 
000,000  on  "Gold."  Kenneth  Perkins 
is  to  write  the  story,  Will  Chapelle 
will  adapt  it  and  Marion  Jackson 
do  the  continuity.  H.  J.  Brown  will 
supervise.  Technicolor  is  to  form 
an  important  part  of  the  production. 


The   finishing   touch   of   refinement    on 

an   elaborate  production   is   the 

handcoloiing  by 


/drvc/\. 


The  Perfect  Handcoloring  of  Film 
528   Riverside   Drive  .Telephone 

New  York  Morningside  1776 


Chromos  Trading  Company 

1123    BROADWAY 

II^E  can  prove  to  you  that  the  cost  of  doing  business  with 
"    us  is  not  as  great  as  you  think  it  is.     Will  you  give 
us  the  opportunity  to  talk  financing  with  you  on  your  next 
deal. 


Suite  1207-8 


'Phone  Watkins  4522 


Equipment  Notes 


= 


Free  Inspection  Service 

Atlanta — The   local    branch   of   t 
National     Theater     Supply     Co.     i 
nounces  its   salesmen  will  make  fi 
inspection     of     projection     machii 
whenever  requested  to  do  so  by  <  I 
hibitors.    Any  exhibitor  may  feel  f  ( 
to  ask  this  service  and  a  detailed 
port    on    the    actual    condition    of 
machines  will  be  made  to  him  by  ij 
salesman.         This      service      thou 
offered  gratis,  will  be  extended  oi>| 
when  specifically  requested  when 
salesman  makes  his  regular  calls. 


Arkansas  Meeting  Changed 
Little   Rock,   Ark. — The    state   u 
will  meet  here  in  spring  conventii 
April  3-4,  instead  of  at  Hot  Sprin 


This  is  a  "Cornerblock"  cut  iurnisl 
FREE  for  all  Pathecomedies  at  y> 
Exchange. 


If  You  Are  in  the 


Market  for  Any  Kind  of 

MOTION  PICTURE 
APPARATUS 

CONSULT     US-AND     SAVE 
MONEY 
SEND  fOR  OUR  PRICE  LIST 

U/tU.WKiHBy< 

▼▼110  West  32*St.Newyork.N.y.* 
Phone    Penna.    6564 

Motion  Picture  Department 


John  D.Tippett,  Inc. 

Raw  Stock 

Negative  and  Positive 

All  Colors 


1540  Broadway        6040  Soniet  Bird 
New  York  City  Hollywood,  Calif. 


I 


(Pammount  (Pictures  do 
not  succeed  by  chance; 
they  are  made  to  succeed 


jor  instance- 


\\ 


LOVE  $  GREATEST  MISTAKE 

is  backed  by  a  national  full  page 
newspaper  advertising  campaign* 
57  papers  in  54  leading  key 
cities*  Reaching  over  10,000,000* 

LOVES  GREATEST  MISTAKE 

is  featured  in  Paramount's 
national  magazine  advertisng* 
Reaching  over  16,650,000. 


a 


u 


LOVE  S  GREATEST  MISTAKE 

starts  as  ten-part  serial  in  Liberty 
Magazine  on  release  date  of 
picture*     Circulation  1,500,000. 

[OVER] 


#/ 


HI0VTS  GREATEST 
MISTAKE4 


—  with  its  10,000,000  newspaper  advertising 

—  with  its  16,650,000  magazine  advertising 

—  with  its  Liberty  1,500,000  advertising 

—  with  its  great  box  office  title 

—  with  its  showman  director 


[ED 
"Be 


WARD    SUTHERLAND,    who    made 
Behind  the  Front"  and  "We're  in  the  Navy  Now" 


] 


—  with  its  all-star  cast: 

t Evelyn  Brent,  William  Powell,  I 
James  Hall,    Josephine  Dunn,  J 


Story  by  Frederic  Arnold  Kummer 
William  Le  Baron,  Associate  Producer 


is  not  a  lucky  hit ; 
its  success  was  insured 


Read  soon  about 


Big  Radio  Tie-up  on  RICHARD 
D1X  in  "Knockout  Reilly" 


-and  that's 
true  of  all 

{Paramount 

^Pictures 


Read  soon  about 


Nation-wide  Campaign  on  EDDIE 
CANTOR  in  "Special  Delivery" 


I  U't( 


I 


THE 


Wednesday,  February  23,  1927 


•c@ZH 


DAILV 


U.  S.  Weighs  Evidence 
in  Rembusch  Charge 

(Continued  from  Page    1) 

charges  have  been  studied  a  prelim- 
inary investigation  will  probably  be 
made  to  determine  whether  there  is 
sufficient  basis  to  justify  the  bringing 
of  action. 

Rembusch's  complaint  is  an  attack 
on  the  Hays  association  and  its  mem- 
bers, whom  he  says  control  the  en- 
tire production  and  distribution  fields 
and  dominate  the  theater  business. 

"If  a  theater  owner  complains,  his  char- 
acter and  business  is  subject  to  assassination," 
he  declares,  "Often  if  a  theatre  owner  refuses 
to  buy  a  picture  they  will  send  agents  into 
his  city  to  destroy  the  good  will  he  has  with 
his  patrons  or  threaten  to  build  a  theater  in 
competition.  In  this  manner  they  make  him 
buy   their   pictures. 

"Today  no  one  can  find  a  way  to  the  screen 
except  through  the  Hays  organization  because 
the  distribution  of  pictures  is  controlled  by 
them,"  continues  the  statement.  "Recently 
at  Los  Angeles  I  met  Edgar  Lewis,  a  pro- 
ducer, who  wants  to  make  pictures  and  he 
asked — Is  it  possible  to  in  any  way  reach  the 
screen  again  ?  Such  independent  producers  as 
Harry  Rapf,  Herbert  Brenon  and  Bennie 
Schulberg,  who  were  formerly  independent 
producers,  are  working  for  the  Trust,  or  per- 
haps they  would  not  work.  The  Independents 
are  about  all  gone  and  are  now  Dependents. 
Stars,  directors,  all,  come  under  the  influence 
of  the  trust  in  some  manner. 

"Our  former  state  right  market  is  now 
practically  past  history.  Hundreds  of  other 
pictures  could  be  and  are  made  but  the 
Trust  prevents  distribution.  Formerly  our 
best  pictures  came  through  the  state  right 
market.  The  trust  causes  the  theater  owner 
to  buy  only  their  pictures  and  they  fill  up 
all  the  time  and  conseonently  there  is  no  room 
for  the   State  Righter." 

The  uniform  contract,  block  book- 
ing and  arbitration  are  described  as 
the  three  cogs  in  the  alleged  trusti- 
fication machine. 


Texas  Unit  Sponsors 
Booking  Combination 

(Continued  from  Page  1) 
urged  at  the  last  convention,  when 
chain  theaters  and  their  alleged  un- 
fair competition  were  under  discus- 
sion. It  was  decided  to  bring  legal 
action  against  these  circuits,  with 
ouster  proceedings  asked.  Recent- 
ly, the  association  abandoned  this 
fight. 


On  Paramount  Lot 

Hollywood — Phyllis  Haver  has  been 
secured  from  Metronolitan  for  Emil 
Tannings'  nicture.  "The  Way  of  All 
Flesh."  Production  is  temporarily 
suspended,  with  the  star  suffering 
from  kleig  eyes.  Production  has 
iieen  completed  on  "Fashions  For 
Women." 


Sunday  Show  Unmolested 
Hackensack,  N.  J. — Police   did  not 
nterfere  with  the  benefit  program  at 
he   Oritani   Sunday,   despite  protests 
'i  the  ministers  association. 


"Beloved    Rogue"    Shown 
San     Francisco  —  "The      Beloved 
togue,"    John   Barrymore's  first  pic- 
jre  for  United  Artists,  had  its  pre- 
liere  Monday  at  the  St.  Francis. 


"U"  Signs  "Miracle"  Player 
Universal  City — Elinor  Patterson, 
ho  plavs  the  role  of  the  nun  in  "The 
[iracle"  has  been  signed  by  Univer- 
U.  She  has  never  appeared  on  the 
'reen. 


Exhibitors 
Daily  Reminder 


Exchanges  glad 
to  co-operate  in 
putting  over  spe- 
cials. Take  advan- 
tage of  this. 


Wed.,  Feb.  23,  1927 


Franklin  to  Head 

West  Coast  Chain 

(Continued  from  Page   1) 

is  a  director  and  member  of  the  exe- 
cutive committee  of  Famous,  an 
executive  officer  in  many  important 
subsidiaries,  as  well  as  vice-president 
of  Publix.  He  organized  the  theater 
department  for  Famous,  which  had 
become  the  largest  theater  circuit  in 
this  country.  This  circuit  formed  the 
nucleus  of  Publix,  which  was  organ- 
ized by  Sam  Katz  when  the  Balaban 
&  Katz  theaters  were  amalgamated 
with   Famous   theaters. 

Under  direction  of  Franklin.  Famous  Plav 
ers  acquired  many  of  the  best  theaters  in 
the  country.  He  has  financed,  designed  and 
supervised  the  building  of  over  50  theaters 
during  the  last  five  years,  chief  of  which 
is    the    Paramount. 

Franklin  established  the  first  motion  pic- 
ture theater  manager's  training  school,  which 
is  now  in  its  third  term.  He  also  brought 
a  new  note  to  motion  picture  theater  presen- 
tations when  he  induced  John  Murray  An 
derson  to  leave  the  legitimate  theater  for  the 
motion    picture    field. 

West  Coast  Theaters  hold  an  important 
place  in  the  communities  in  which  they  op- 
erate, and  include  practically  every  city  of 
importance  in  the  State  of  California.  There 
are  at  present  one  hundred  and  eighteen  the- 
aters   in    the    circuit. 

It  is  understood  that  Franklin  does  :iot 
contemplate  any  radical  changes  in  the  pol- 
icy of  these  theaters.  Those  changes  which 
will  he  introduced  will  be  in  the  way  of 
building    up    the    existing    organization. 


"Doc"  Stevens  with  Unity 
William  (Doc)  Stevens,  who  has 
been  handling  presentation  acts  and 
tours  has  become  associated  with  the 
Unity  Theatrical  Agency.  Stevens 
has  closed  with  Universal  and  also 
the  Universal  Chain  Theaters  to  fur- 
nish acts  and  vaudeville  to  the  ex- 
ploitation and  chain  houses. 


Pitts    Recuperating 
Edward   Pitts  of  the   Capitol  man- 
agerial   staff   is    at    St.    Luke's    Hos- 
pital recuperating  from  an  operation 
for  appendicitis. 


Buys  Dixie,  Vandalia,  111. 

Vandalia,  111.— S.  E.  Pyrtle  has 
sold  the  Dixie  to  Harry  Tanner.  The 
latter  now  owns  the  Grand  Opera. 
Nokomis,  and  the  New  Grand  and 
Eagle   in   Pana. 


Five  Companies  in 
Talking  Film  Deal 

(Continued  from  Page  1) 
they  hope  that  further  development 
will  follow  lines  "which  will  keep 
competition  free  and  open  among 
producers  and  exhibitors,  and  make 
all  exhibitors  available  as  customers 
of  all  producers,  instead  of  having 
theaters  tied  up  by  the  exclusive  use 
of  certain  devices  obtainable  only  in 
connection  with  certain  companies' 
productions."    The  statement  follows: 

"Recent  inventions  have  developed  many  de- 
vices designed  to  be  used  in  conjunction  with 
motion  pictures  through  which,  in  addition  to 
the  photographing  of  pictures  and  their  sub- 
sequent projection  upon  the  screen,  sounds 
will  be  recorded  and  subsequently  reproduced 
simultaneously  with  the  projection  of  the 
picture.  These  devices  vary  greatly  in  na- 
ture, efficiency  and  expense  of  installation 
and  operation  and  require  different  systems 
and  devices  both  in  the  studio  for  record- 
ing sounds  and  in  the  theater  for  reproducing 
sounds.  The  systems  are  such  that  the  use 
of  one  for  recording  in  connection  with  a 
film  usually  means  that  no  other  can  be  used 
for  reproducing  in  connection  with  that  film, 
so  that  if  a  producer  of  motion  pictures  adopts 
one  recording  system,  his  pictures  can  only 
be  exhibited  in  theaters  which  have  installed 
the  corresponding  reproducing  system.  The 
theaters  with  such  reproducing  systems  can- 
not exhibit  films  made  by  producers  using 
other  recording  systems,  unless  they  put  in 
reproducing      apparatus      for      those      systems. 


"The  adoption  of  different  systems  by  dif- 
ferent producers  and  exhibitors  would  thus 
restrict  competition  in  the  picture  business 
since  producers  would  be  limited  in  their 
business  to  those  theaters  using  their  system, 
and  theaters  on  the  other  hand,  would  be 
limited  in  their  dealing  to  producers  having 
the  system  corresponding  with  the  theaters' 
device. 

"Inasmuch  as  most  or  all  of  the  systems 
now  on  the  market  are  in  an  experimental 
stage  and  further  development  should  follow 
the  line  tending  toward  standardization  of  de- 
vices to  keep  the  market  open  to  all,  the  five 
film  companies  will  appoint  a  committee  that 
will  determine  upon  the  system  or  systems 
best  adapted  for  standardization  in  the  mo- 
tion picture  industry.  This  committee  will 
employ  scientific  experts  and  consult  with 
governmental  authorities  and  will  make  com- 
prehensive experiments  with  all  devices  now 
or    hereafter   made   available. 

"It  is  expected  that  whatever  recording 
and  reproducing  devices  are  recommended  by 
the  Committee  will  be  available  on  reason- 
able terms  to  all  producers,  distributors  and 
exhibitors. 

"All    other    companies    are    welcome    to  join 

in   the    investigation    if    they    see    fit    and  may 

each    appoint    a    representative    to    work  with 
the  committee." 


To  Bring  ISO  Shorts  Back 
Baron  von  Bechtolsheim  of  Ufa 
ieaves  for  Germany  March  12  to  se- 
lect about  150  shorts  which  will  be 
brought  to  America.  He  returns  to 
this  country  in   three   months. 


THE 


•2*2 


DAILY 


Wednesday,  February  23,  1927 


DAILY  TIPS  WHICH  MEAN  DOLLABS  FOB  SHOWMEN 


"Blonde  or  Brunette" 
(Paramount) 

Secured  a  co-op  page  tie-up  with 
American  Statesman.  The  co-opera- 
tive page  carried  the  title  in  every 
advertisement;  also  a  copy  saying  the 
best  looking  blonde  or  brunette  visit- 
ing the  store  during  the  run  of  the 
picture  would  be  given  two  tickets  to 
the  theater.  The  various  merchants 
in  the  page  tie-up  allowed  the  the- 
ater to  place  cards  in  the  windows 
announcing  the  picture,  theater  and 
dates. — T.  Wilson  Erwin,  Majestic, 
Austin,  Tex. 


"The  Scarlet  Letter" 
(M-G-M) 

A  6x6  card  containing  a  large  red 
letter  'A,'  and  beneath  it  in  small  red 
print,  "The  Scarlet  Letter,"  was  used 
in  the  teaser  campaign.  500  of  these 
cards  were  tacked  on  telephone  poles, 
fences,  vacant  buildings.  This  was 
fallowed  up  in  newspaper  copy  with 
a  big  letter  'A'  which  connected  ad- 
vertising with  the  cards. — G.  R.  Stew- 
art, Sterling,  Greeley,  Colo. 


"The  Show" 
(M-G-M) 
Ran  across  a  vaudeville  act.  Fea- 
tured several  effective  tricks  like  the 
old  trunk  box  act,  in  which  a  girl  is 
placed  inside  a  box,  swords  are  thrust 
through,  pulled  out,  and  the  girl  still 
lives.  The  house  lights  were  all  out 
to  start  this,  and  then  there  were 
three  strokes  on  the  symbol  followed 
by  a  soft  siren-like  effect.  Following, 
a  trailer  appeared  explaining  picture, 
its  mystery,  thrills,  etc.  After  show- 
ing a  few  shots  the  trailer  was  cut 
right  after  an  illusion  gag  in  the  pic- 
ture, and  a  bright  green  light  thrown 
on  the  stage,  where  the  stunts  ex- 
plained above  were  gone  through 
rapidly. — State,  Los  Angeles,   Cal. 


"Syncopating    Sue" 
(First  NatT) 
Bought  a   page   in   the   Herald,  re- 
serving a  four  inch  strip  to  carry  the- 
ater   ad.       Sold    remaining    space    to 


Have  your  pictures  screened 
in  the  best-equipped  projec- 
tion rooms.  No  overtime 
charge  for  projections  at  night 
to  our  regular  customers. 


OUR  PRICES  ARE  AS  LOW  AS 

THE  LOWEST— 
OUR  SERVICE  THE  HIGHEST 


Your  filrrs  called  for  and 
returned  without  charge. 

SIMPLEX 
PROJECTION  ROOMS 

220  West  42nd  Street,  N.Y.  C. 


Wisconsin    3770 


Upside  Down 

HERE  is  a  nervy  stunt  in 
connection  with  newspaper 
ads  that  got  by  and  did  the 
trick.  Harold  B.  Dygert,  pub- 
licity chief  for  Stanley-Row- 
land &  Clark  Theaters,  engi- 
neered it  with  three  Pitssburgh 
newspapers.  He  had  his  artist 
sketch  in  the  copy  upside 
down  on  the  layouts  for  "The 
Silent  Lover,"  (First  National). 
He  arranged  with  the  engraver 
to  shoot  the  plates  to  the  news- 
papers just  before  the  dead 
line.  Then  the  fun  began.  The 
composing  rooms  in  a  panic 
called  Dygert  on  the  phone, 
asking  him  what  he  was  going 
to  do  about  it.  He  said: 
"There's  no  time  to  change. 
Let  it  go."  So  the  three  news- 
papers were  forced  to  publish 
the  ads  that  way.  The  stunt 
got  unusual  publicity — natur- 
ally. 


music  houses,  which  advertised  "Syn- 
copation Week."  Furnished  20  free 
tickets  to  each  house,  and  these  were 
given  by  lot  to  purchasers  of  sheet 
music  and  records.  Also  supplied 
dealers  with  window  cards  announc- 
ing the  event.  A  lifesize  painting  of 
Syncopating  Sue,  was  shown  on  the 
front.  For  the  opening  night,  Earl 
Gray's  Varsity  'leven  orchestra,  was 
featured  in  syncopated  music. — Les- 
lie Charles,  New  Everett,  Everett. 
Wash. 


"Twinkletoes" 
(First  Nat'l) 
Made  a  cut-out  of  Colleen  Moore 
from  the  24-sheet  showing  her  in  a 
ballet  costume.  Fixed  up  the  "kick- 
ing" leg  so  that  it  moved  up  and  down 
on  a  pep  and  then  had  a  clock-work 
mechanism  operate  to  make  Colleen 
look  as  if  she  was  stepping.  Placed 
the  novelty  right  out  near  the  side- 
walk and  watched  the  crowds.  Most 
of  them  came  in  to  see  Colleen  do  her 
stuff  on  the  screen  and  we  cleaned  up 
Anvone  with  two  hands  can  make 
this  novelty. — W  ilma,  Missoula, 
Mont. 


"We're  In  the  Navy  Now" 
(Paramount) 
A  bannered  truck  traveled  the 
streets  four  clays  in  advance.  Banners 
were  placed  on  both  sides  and  rear, 
500  sailor  hats  bearing  the  imprint 
of  the  title,  name  of  theater,  and  date? 
were  distributed  to  soda  fountain 
rlerks,  newsbovs,  and  kids  one  week 
before  showing. — H.  S.  Amos,  Rex, 
Sumter,  S.   C. 


"The  Whole  Town's  Talking" 
(Universal) 

Made  use  of  the  natural  co-op  page 
advantages  of  the  title.  The  page 
was  headed:  "  'The  Whole  Town's 
Talking'  About  the  Values  on  Thi= 
Paere:'  Each    ad    space    used    the 

slogan  again  in  the  copy  and  most 
merchants  borrowed  one  of  the  Uni- 
versities, little  one  and  two  column 
cartoon  cuts  which  Universal  pre- 
pares, with  which  to  dress  up  their 
space. — Capitol,  New  Bedford,  Mass. 


The  Theater  Field 


KANSAS 
Openings 

Leroy — Kesner. 

Changes  in  Ownership 

Abilene — Seelye,    sold    to    H.    F.    Strowig    by 

C.    H.    Jordan. 
Bonner   Springs — Iris,   sold   to    P.    A.    Parkins 

by   Edwyn  Wallace. 
Independence — Strand,   sold  to   Capitol  Enter- 
prises by  J.  S.   Shortley. 
Melvern — Happy    Hour,    sold    to    A.    R.    Ball 

by    H.    R.    Alley. 
Oxford — Strand,    sold    to    Mrs.    J.    D.    Swabb 

by   C.   W.    Bierbusse. 
Sylvan     Grove — -Cozy,     sold    to     Ben    Wright 

by    W.    J.    Dehler. 
Wilson — Wilson,    sold    to    Vernon    Baker    by 

Sherman    Wiggins. 

Closings 

Garfield — Mainstreet. 
Kirwin — Electric. 
Towanda — Community. 

Change  in  Policy 
H  arveyville — Lyric. 
Randall — Cozy. 

KENTUCKY 
Re-openings 

Marion — Palace. 

Changes  in  Ownership 

Beattyville — Lyric,    sold    to    S.    B.    Lutes    by 

C.    B.    Burke. 
Cawood — Mary's,    sold    to    James    F.    Cawood 

by  E.  V.   Pope. 
Central    City — Selva,    sold    to    Selba    Amuse 

Co.    by    J.    Jourdaine. 
Covington — Derby,    sold   to    Daniel   Worth   by 

H.   F.    Potts. 
Greenville— Mecca,   sold  to   Selba  Amuse.    Co. 

by   J.   Jourdaine. 
Harrodsburg — Opera    House,    sold    to    Willard 

Gabhart  by   E.  J.   Wiesman. 
Henderson — -Acme,    sold   to    Bethel    P.    Brown 

by    F.    B.    Doxey. 
Lancaster — Roman's    Opera    House,    sold    by 

S.    D.    &    Stanley   Herron. 
Marion — Palace,   sold   to   T.    A.    Dessent. 
Strand — sold    to     H.     H.     Bailey    by    M.    F. 

Cameron. 
Scottsville — Crystal,   sold   to   H.   E.    Dixon  by 

P.    A.    Huffman. 
Sparta — Sparta,     sold    to     E.     T.     Wilson    by 

H.    C.    McKenzie. 
Taylorsville — Gym.    sold   to   H.    D.    Bouchamf 

bv  J.    W.    Milligan,   Jr. 
Whitesburg — Karlton.     sold     to     Blanche     M 

Davis   by   Joe   Truci. 

Closings 

Alva — Casino 

Auxier — The   Auxier. 

Clinton — Star. 

Danville — Stout's    Opera    House. 

Ghent — Strand. 

Guthrie — Dreamland. 

Henderson — Audubun. 

Change  in  Policv 

Dover — Family,    closed    Wednesdays. 


LOUISIANA 
Closings 

Tena — Lescarl. 
Kinder — Crescent. 
Sareota — Allen. 
Scotland — Scotland. 


MAINE 

Changes  in  Ownership 

Lincoln — Auditorium,  sold  to  O.  B.  Fernan- 
dez   bv    Graphic    Circuit. 

Odd  Fellows  Hall— sold  to  O.  B.  Fernan- 
dez by  H.    C.   Morgan. 

Marhias — Phoenix    O.    H. 

Madawska — Rialto,  sold  to  L.  Fife  by  L. 
Carrier. 


MARYLAND 
Changes  in  Ownership 

Baltimore — Aladdin,    sold   to   P.    Schmeizel  by 

N.    Machet. 
Sudlersville — -Opera    House,    sold    to    H.    W. 

Stevens   by    M.    Dodge. 


MASSACHUSETTS 
Changes  in  Ownership 

Mavnard — Rialto,    sold  to  W.   Leonard  by  F 

Couture. 
Springfield — Garden,   sold   to   L.    &  H.    Cohen 

by    A.    Cheiffertz. 

Closings 

Fall  River — Empire. 
Southbridge — Blanchard. 


A  Little 

from  "Lots" 


By  RALPH   WILK  _ 


"fpHIS  would  make  a  great  'still'," 
-I  shouted  Tom  Moore  at  the  De- 
laney-Maloney  fight.  It  was  during 
the  fourth  round,  when  the  fighters 
were    doing    far    more    posing    than 

scrapping. 

*  *         * 

"A  good  little  man  can 
never  lick  a  good  big  man," 
said  the  usually  reticent 
Jack  Renault  to  his  friends 
at  the  Paramount  Long  Island 
studio.  His  friends  took  his 
tip  and  refrained  from  betting 

on  Jack  Delaney. 

*  *        * 

Julian  Johnson,  former 
Coast  sport  writer,  was  well 
pleased  with  Maloney's  victory, 
as  he  had  picked  the  Boston 
boy  to  win.  Julian  was  ac- 
companied by  Mrs.  Johnson 
and  Larry  Giffen. 

*  *         * 

Among  those  at  the  fight  were 
Charlie  Chaplin,  Richard  Dix,  W. 
C.  Fields,  Hope  Hampton,  Malcolm 
St.  Clair,  Herbert  Brenon,  J.  E. 
Brulatour,  J.  J.  McCarthy,  Walter 
J.  Moore,  Edgar  Adams,  Edward 
Cronjager,     Leo     Tover,     Theodon 

Mitchell,  Harry  Weil  and  others. 

*  *         * 

Another  installment  in  the  missing 
names  series  follows:  Jesse  Louis 
Lasky,  Joseph  Jefferson  McCarthy 
Walter  Joseph  Moore,  Joseph  Isaac 
Schnitzer,  Hal  Raymond  Hall,  Wil 
Ham  Wallace  Ham,  Albert  Henry 
Theodore  Banzhaf. 


Herbert  Brenon,  who  has  been  dv 
recting  for  20  years,  is  now  writini 
his  memoirs.  He  gave  Mrs.  Leslii 
Carter,  Sir  John  Forbes  Robertson 
Nance  O'Neil  and  Alia  Nazimovc 
their  introduction  to  the  screen  am 
also  discovered  Richard  Barthel 
mess,  Bert  Lytell,  Betty  Bronson 
Esther  Ralston  and  Mary  Brian. 
*         *         * 

Charlie  Chaplin  will  be  amon\ 
those  very  much  present  at  the  part; 
Roger  Wolfe  Kahn  is  "throwing"  a 
the  Le  Perroquet  de  Paris  Sunday 
night.  The  proceeds  will  be  turne* 
over  to  the  British  Committee  of  th> 
Actors'  Fund  of  America,  of  whic 
Dewey  Bloom  is  chairman. 


4  New  Pathe  Managers 
Four  new  branch  managers  hav  I 
been  appointed  by  Harry  Scott,  Path 
sales  manager.  They  are:  James  I 
McKinney,  transferred  from  Okla 
homa  City  to  Dallas:  A.  A.  Renin 
Oklahoma  City.  Walter  Branson 
Omaha,  and  H.  W.  Lewis,  Philade' 
phia. 


Leholtz  Buys  Exchange 
Omaha — Harry     F.     Lefholtz.     fc 
vears  manager  for  "U"  has  purchase 
Liberty   Films,   state  right  firm   froi 
Mayer   Monsky. 


Juanita   Hansen   111 
Los    Angeles — Juanita    Hansen 
reported  recovering  following  an  o[ 
eration  for  appendicitis. 


THE 


Wednesday,  February  23,  1927 


-c&?k 


DAILY 


Do  You  Know 

==  9   


T^HAT  there  are  over  750 
films  exchanges  in  the 
United  States  and  Canada 
including  national  distrib- 
utors and  independents? 


Newspaper  Opinions 


"New  York" 

Paramount 

The  Paramount 

AMERICAN—*  *  *  entirely  too  long- 
drawn-out  and  consequently  becomes  monoton- 
ous *   *   * 

DAILY  MIRROR—*  *  *  spells  hokum 
plus  *  *   * 

DAILY  NEWS—*  *  *  rather  cheap,  il- 
logically  constructed  and  not  too  well  pre- 
sented picture   play   *    *   * 

EVENING  JOURNAL—*  *  *  Although 
the  story  has  a  romantic  idea,  the  direction, 
credited  to  Luther"  Reed,  is  unimaginative. 
most  of  the  situations,  and  much  of  the  act- 
ing, being  emphasized  in  too  obvious  a  way 
»  *   * 

GRAPHIC — *  *  *  has  gaps  so  wide  that 
even  imagination  won't  bridge  them;  spots  so 
I  weak  as  to  be  glaring  *  *  *  and  yet  "New 
York"  in  spite  of  these,  is  good  cinema  en- 
tertainment  *    *    * 

HERALD-TRIBUNE—*  *  *  done  in  such 
a  cheap  and  antiquated  manner  that  it  is  all 
pretty  depressing  to  any  one  who  looks  for 
better  things   in    pictures   *    *   * 

POST — *  *  *  Miss  (Lois)  Wilson  and 
Ricardo   Cortez    *    *    *    mere    puppets   *    *    * 

SUN — *  *  *  A  little  more  speeding  up  in 
1  the  first  half  and  "New  York,"  though  a 
I  trivial  story,  would  be  first  rate  melodrama 
*  *  * 

TELEGRAM—*  *  *  For  "New  York"  is 
surely  the  most  undistinguished  piece  of 
twaddle  that  we  have  seen  yet  at  this  new 
:  palace  of   entertainment   *   *   * 

TELEGRAPH—*  *  *  The  theme  is  hack- 
neyed as  the  eternal  triangle  itself.  But  it 
.might  have  evolved  into  a  sure-fire  story,  and 
it  has  at  least  a  rather  well-planted  murder 
episode  to  help  things  along  *   *   * 

TIMES — *  *  *  Another  good  title  has  gone 
'to  waste  on  a  series  of  artificial  staccato 
scenes  *  *  * 

WORLD—*  *  *  The  acting  of  Miss  (Es- 
telle)  Taylor  is  marked  in  that  it  actually 
draws  at  least  one  true  character  for  use  in 
this  conventional  outlay  of  episodes.  She  is, 
moreover,  youthful,  beautiful  and  in  every 
way  equipped  for  the  portraying  of  just  such 
:i   part    *    *    * 


"Nobody's  Widow" 

P.  D.  C. 

Hippodrome 

AMERICAN—*  *  *  typical  de  Mille  pic- 
ture* *  *  Yesterday's  audience  fairly 
■-hrieked  its  appreciation  of  this  bit  of  bur 
lesque  *  *  * 

■  DAILY  MIRROR—*  *  *  If  this  cellu- 
oider  were  not  so  long  *  *  *  it  would  snap 
ind    sparkle    *    *    * 

DAILY  NEWS—*  *  *  Taken  as  a  whole 
his  screen  farce  leaves  something  to  be 
lesired    *    *    * 

1  GRAPHIC—*  *  *  one  of  those  farces  with 
ts    bright    moments    *    *    * 

HERALD-TRIBUNE—*  *  *  would  be  an 
imusing    picture    if    it    were    a    reel    shorter 

*   *   worth   seeing  •  •   • 

MORNING   TELEGRAPH—*    *   *    moder- 
tely    amusing    offering    *     *     *     faithful     re- 
i   'reduction  of  an  amusing  stage  play   *   *  * 

SUN—*  *  »  will,  in  all  probability,  be 
j  !he  most  successful,  fiscally  speaking  *  •  * 
I  WORLD — *  *  *  comedy  acted  in  convul- 
sions *   *   *  jumpy,  unformed   piece  *   *  * 


Your  Income  Tax 


Benefits  to  which  taxpayers  are 
entitled  under  the  Revenue  Act  of 
1926,  and  the  latest  regulations  re- 
lating to  the  income  tax,  are  out- 
lined in  this  series  of  articles  of 
which  the  following  is  the  seven- 
teenth- 


While  ordinarily  the  basis  of  determin- 
ing taxable  gain  or  deductible  loss  is  cost, 
certain  exceptions  are  provided  by  the  rev- 
enue act  of  1926.  One  is  that  if  the  prop- 
erty has  been  included  in  the  taxpayer's  last 
inventory,  the  basis  shall  be  the  last  inven- 
tory value  thereof.  In  order  to  reflect  the 
net  income  correctly,  inventories  at  the  be- 
ginning and  end  of  each  year  are  necessary 
in  every  case  in  which  the  production,  pur- 
chase, or  sale  of  merchandise  is  an  income- 
producing  factor.  The  inventory  should  in- 
clude raw  materials  and  supplies  on  hand 
that  have  been  acquired  for  sale,  consump- 
tion or  use  in  productive  processes,  together 
with  all  finished  or  partly  finished  goods. 
Only  merchandise,  title  to  which  is  vested 
in  the  taxpayer  should  be  included  in  the 
inventory. 

If  the  property  was  acquired  by  gift  after 
Dec.  31,  1920,  the  basis  is  the  same  as  it 
would  be  in  the  hands  of  the  donor,  or  last 
preceding  owner  by  whom  it  was  not  re- 
ceived by  gift. 

In  computing  the  gain  or  loss  from  the 
sale  or  other  disposition  of  property  acquired 
by  gift  or  transfer  in  trust  on  or  before 
Dec.  31,  1920,  or  by  bequest,  devise,  or  in- 
heritance, the  basis  is  the  fair  market  value 
of    such    property    at    the    time    of    acquisition. 


Leasing    Cosmopolitan 

(Continued  from  Page   1) 

on  space  at  the  studio  until  June  1, 
while  the  unit  making  the  Patheserial, 
"The  Crimson  Flash"  will  be  there 
an  additional  four  weeks.  It  is  un- 
derstood that  Chester  Beecroft  will 
continue  as  general  manager.  Re- 
modeling will  be  necessary  for  the 
production   of    Vitaphone   programs. 

With  the  Cosmopolitan  leased 
there  are  very  few  remaining  studios 
in  New  York  proper  available  for  in- 
dependent   producers. 


Insured  for  $6,000,000 

{Continued  from  Page    1) 

sured  for  $5,000,000  each;  Joseph  M. 
Schenck  $4,250,000. 

Film  Prod.,  Inc.,  paid  less  than  $7,000  on 
two  premiums  for  a  $200,000  policy  it  car- 
ried on  the  life  of  Rudolph  Valentino.  The 
industry  includes  policies  on  the  following: 
John  Barrymore,  $2,000,000;  Gloria  Swanson, 
$2,000,000;  Norma  Talmadge,  $1,250,000; 
Constance  Talmadge,  $1,000,000;  Buster  Kea- 
ton,  $1,000,000;  Charles  Chaplin,  $1,000,000; 
Mary  Pickford,  $1,000,000;  Douglas  Fair- 
banks, $1,000,000;  Eric  von  Stroheim,  $1,- 
000,000;  June  Mathis,  $1,000,000;  Richard 
Thomas,  $1,000,000;  Cecil  B  DeMille,  $1,- 
000,000. 


Belle  Bennett  Seeks  Release 

Hollywood — Suit  is  to  be  insti- 
tuted to  break  Belle  Bennett's  con- 
tract with  Samuel  Goldwyn.  She  al- 
leges the  agreement,  which  has  four 
years  to  run,  was  made  under  duress 
and  is  fighting  efforts  of  the  pro- 
ducer to  "farm  her  out,"  at  a  salary 
several  times  that  which  she  is  re- 
receiving.  Her  attorney  has  ap- 
pealed to  Will  H.  Hays,  he  states. 
In  a  statement  Goldwyn  declares  the 
contract  is  fair  and  equitable.  He  is 
not  a  member  of  the  Hays  associa- 
tion. 


Abrams   Promoted 
Leo    Abrams    has    been    placed    in 
charge  of  short   subject   sales   at  the 
"Big  U"   exchange. 


NEWS 


COMES  FIRST 
WITH  THE 


Film  Daily 


—AND  THE 

Film  Daily 

COMES  FIRST 
WITH 

NEWS 


i 


/ 


7 


Produced  by  the 

UARftY  IANGDON  CO 

Members  /  Motion  Picture  Producers  .«(  Distributors  of  America  lnc.~-Wlll  Hays  JWmi 


r*  NEWSPAPER 
^FILMDOM 


ALL  THE  NEWS 
ALLTUE'TIMiE 


<L.  XXXIX     No.  46 


Thursday,  February  24,   1927 


Price  5  Cents 


Sense 


W 


MUTUAL  confidence  must 
prevail  between  the  buyer 
and  seller  in  this  industry 
-  the  very  foundation  upon 
Ich  business  transactions  are 
it  is  faulty. 

rade  abuses  exist.  Nobody 
is  serious  in  his  viewpoint 

attempt  to  minimize  them. 

granting  that   malpractices 

:it,  isn't  it  reasonable  to  be- 

;  that  on  both  sides  of  the 
r|e  the  fault  is  to  be  found? 

On  Titles  and  the  Like 
Ir   instance,    you    hear    exhibitor 
nlaints  on  titles.     Of  course,  dis- 
yjtors    change    titles.      At    the    in- 

|bn  of  every  selling  season,  there 

nounced  a  complete  line-up  for 
eifty-two  weeks  that  follow.    That 

ration  is  made  in  good  faith  and 
every  intention  of  making  the 
fit  the  promise.      Exhibitors  or 

Dntents  no  matter  where  they 
\  be  must  admit  this  in  all  fair- 
s 

Et  one  all  important  fact  is  too 
tq  lost  sight  of.    The  human  equa 

has  always  been  variable.  It 
11  forever  prove  so.  Titles  are 
ajed  because  casts  are  changed. 
si  are  changed  because  of  so 
n  unforeseen  elements  which  en- 
•  Uo  production. 

I  eater  owners  who  are  prone  to 
tize  too  readily  might  well  re- 
nder this: 

F)ducers  and  distributors  are  in 
siess  only  by  the  grace  of  ex- 
iiks.  Without  them  the  three- 
nred  structure  upon  which  this 
E:ndous  industry  rears  its  head 
>il  tumble.  You  may  talk  about 
Jncer-owned  theaters.  True,  there 
■  lany.  But  there  are  far  more 
\\\  have  no  alliance,  entangling  or 
itwise. 

Itfias  long  been  a  creed  in  many 
litries  that  the  customer  is  al- 
1  right.  Basically,  the  motion 
t  e  industry  observes  the  same 
Kable  rule.  It  is  to  the  advant- 
;  >f  the  distributor  to  retain  his 
it'ners'  gopd  will.  More  than 
it't   is  vital. 

For  the  Future 

Urefore,  it  would  behoove  those 
o'ean  toward  easy  criticism  to  re- 
nder that  no  producer,  or  distrib- 
irwill  wilfully  cross  either  the 
lip  or  the  demands  of  the  cus- 
Bl.  It's  bad  business.  Tol- 
n;,  understanding  and  an  appre- 
ti-i  of  the  problems  confronting 
rilmyer  and  seller  mean  much  for 
ture. 

KANN 


Berman  to  Produce 

In  Berlin  for  F.  N. 

Berlin — A.  C.  Berman,  form- 
er managing  director  for  United 
Artists  in  Berlin,  will  produce 
"kontingent"  pictures  for  First 
National.  In  view  of  the  fact 
that  First  National  is  not  a 
party  to  Parufament  which 
operates  in  Germany,  it  has 
become  necessary  to  make 
domestic  pictures  to  meet  im- 
port laws. 


DANGER  Of  ADVERSE 
LAWS  JIELD  PASSED 

Exhibitors    Unscathed    in 

Sessions  Now  Closing 

M.P.T.O.A.  Says 

With  the  short  session  of  Congress 
and  legislative  sessions  of  about  40 
states  drawing  to  a  close,  little  if  any 
legislation  detrimental  to  theater  own- 
ers will  be  passed,  according  to  ad- 
vices reaching  the  M.P.T.O.A.,  the 
organization    announced    yesterday. 

Indications    are     that    the     theater 

(Continued    on    Page    2) 


Custer  Leaving  F.B.O. 

Los  Angeles — Bob  Custer,  now 
making  his  24th  picture  for  F.B.O., 
will  leave  the  company  on  comple- 
tion of  the  production.  Jesse  J. 
Goldburg,  who  has  him  under  con- 
tract for  three  more  years,  is  author- 
(Continued  on  Page  9) 


Signs  June  Mathis 

Los  Angeles — June  Mathis  has 
signed  or  soon  will  sign  a  contract 
with  United  Artists.  Under  its 
terms  she  will  write  scenarios  ex- 
clusively for  the  company,  first  of 
which  will  be  for  John  Barrymore's 
new  picture. 


"Pan"  In  Australia? 

San  Francisco — A  new  chain 
of  Pantages  theaters  in  Aus- 
tralia is  reported  here.  The 
plans  are  in  the  formative  stage 
with  no  announcement  to  be 
made  as  yet.  Pantages  now  is 
engaged  on  an  expansion  pro- 
gram throughout  the  Middle 
West  and  South,  preparing  to 
extend  his  chain  to  the  East. 


Roach  Comedies  and  Hearst 
Newsreel  on  M-G-M  Program 


ORPHEUM-K-A  POOLING 
DENIED  BY  HEIMAN 


Report  Western  Circuit  is 

to  Merge  with  K-A  Hit 

by  President 

Denial  that  theaters  of  the  Or- 
pheum  circuit  are  to  be  pooled  with 
those  of  Keith-Albee  was  made  yes- 
terday by  Marcus  Heiman,  president 
of   Orpheum. 

There  is  absolutely  no  truth  to  the 
deal,  reported  as  confirmed  in  San 
Francisco  by  S.  Laz  Lansburgh,  coun- 
sel and  a  director  of  the  company, 
Heiman  stated.  The  alleged  merger 
was  declared  the  forerunner  of  the' 
P.D.C.-Pathe  merger. 


Coast   Arrivals 

Scheduled  to  arrive  in  New  York 
today  from  the  Coast  are:  Joseph  M. 
Schenck,  Samuel  Goldwyn  and  wife, 
J.  D.  Williams,  Harold  Lloyd,  Mil- 
dred Davis,  J.  Boyce  Smith,  Edwin 
Carewe  and  his  business  manager, 
L  M.  Jerome,  Edward  J.  Loeb,  Neil 
McCarthy,  Joseph  Reddy  and  Mrs. 
"Peg"   Talmadge. 


REICHSTAG  WOULD  CUT 
UFA  SUBSIDY  REQUEST 

Berlin — What  will  become  of  Ufa? 
This  is  the  most  absorbing  topic  of 
discussion  in  the  German  trade.  Dr. 
Straus,  chairman  of  the  Ufa  board, 
is  expected  to  resign  upon  request 
of  the  German  Government  which  is 
evidencing  a  decided  tendency  to  in- 
terest itself  in  the  internal  affairs  of 
the  domestic  industry.  Any  such  pro- 
(Continued   on    Page    12) 


Earns   $3,148,810 

Philadelphia — Setting  a  new  high 
mark,  the  Stanley  Co.  of  America 
earned  $3,148,810,  available  for  de- 
preciation and  dividends  as  compared 
with   $1,755,034  in    1925. 

Theater    holdings    were    increased 

during  the  year  from  93  to  210  houses 

by   acquisition    of    the    Rowland   and 

Clark  chain  in  Pennsylvania,  the  Fa- 

(Continued  on   Page   12) 


42  Comedies  and  104  News 

Issues  Short  Subjects 

Program  Nucleus 

Confirmation  of  the  signing  of  Hal 
Roach,  and  establishment  of  the 
M-G-M  Newsreel,  which  is  to  be 
produced  by  the  William  Randolph 
Hearst  organization,  was  made  yes- 
terday by  Nicholas  M.  Schenck  of 
M-G-M.  The  Roach  product  and  the 
newsreel  are  to  form  the  nucleus  of 
the  company's  short  subject  depart- 
ment which  will  be  inaugurated  next 
season.     Announcement  of  additional 

(Continued    on    Page    12) 

$1,700,000  H)X  BOND 
ISSUE  OFFERED  TODAY 

A  $1,700,000  issue  of  Fox  Film 
Realty  Corp.,  first  mortgage  six  per 
cent,  sinking  fund  gold  bonds  will  be 
offered  today  by  Halsey,  Stuart  & 
Co.,  Inc.  The  bonds  mature  Jan.  1, 
1942  and  are  priced  at  100.  Part  of 
the  security  is  the  Fox  Office  Build- 
ing on  10th  Ave.  between  55th  and 
56th  Sts.  In  addition  to  the  principal 
offices  of  Fox  Film  Corp.,  it  also  con- 
(Continited  on  Page  9) 


Roxy  Signs  for  News  Reels 

Contracts  have  been  signed  for 
Pathe  News  and  Kinograms  at  the 
Roxv. 


En  Route  from  Coast 

Los  Angeles-  -Marshall  iVeilan  and 
Blanche  Sweet  are  en  route  to  N.  Y. 


Eastman  Stock  Seized 

Buffalo,  N.  Y.— T  wenty- 
eight  thousand  four  hundred 
fifty  shares  of  Eastman  Kodak 
common  stock,  valued  at  $3,- 
792,950,  issued  to  a  German 
company  during  the  war  and  not 
turned  over  to  the  Government, 
must  be  delivered  to  the  Alien 
Property  Custodian,  under  a 
court  order  signed  here.  The 
company  also  will  be  expected 
to  pay  dividends  on  the  stock 
from  July  1925  amounting  to 
about  $200,000. 

The  stock  originally  was 
issued  to  the  Vereinigte  Fabri- 
ken-Photographischer  Papier  of 
Dresden  in   1903. 


THE 


•3&*l 


DAILY 


Thursday,  February  24,  11 


jtfrWWSMPEB     J|  NY^m"<-TUE  NEWS 
o/'FILMDOM  ^^1*»P^^ALLTHE  TIME 


Vol.XXXIX  No.46  Thursday.  Feb.  24. 1927  Pnce5Cents 


JOHN  W.  ALICOATE 


Publisher 


Published  daily  except  Saturday  and  holidays 
at  1650  Broadway.  New  York  N.  Y.,  and 
copyright  (1927)  by  Wid's  Films  and  Film 
Folk,  Inc.  J.  W.  Alicoate,  President  and 
Publisher;  Maurice  D,  Kann,  Vice-President 
and  Editor;  Donald  M.  Mersereau,  Treas- 
urer, Business  and  Advertising  Manager; 
Ralph  Wilk,  Traveling  Representative.  En- 
tered as  second  class  matter  May  21.  1918, 
at  the  post-office  at  New  York,  N.  Y. 
under  the  act  of  March  3,  1879.  Terms 
(Postage  free)  United  States,  outside  of 
Greater  New  York,  $10.00  one  year;  6 
months,  $5.00;  3  months,  $3.00.  Foreign, 
$15.00.  Subscribers  should  remit  with  order. 
Address  all  communications  to  THE  FILM 
DAILY,  1650  Broadway,  New  York,  N.  Y. 
Phone  Circle  4736-4737-4738-4739.  Cable  ad- 
dress: Filmday,  New  York.  Hollywood, 
California — Harvey  E.  Gausman,  Ambassa- 
dor Hotel:  'Phone,  Drexel  7000  and  Wash- 
ington 9794,  London — Ernest  W.  Fredman, 
The  Film  Renter,  58,  Great  Marlborough  St., 
London,  W.  I.,  Paris— La  Cinematographic 
Francaise,  5,  Rue  Saulnier. 


Financial 


Sharp  trading  lent  unusual  interest  to  film 
issues  yesterday,  with  Famous  common  tak- 
ing a  climactic  leap  of  3  points  on  sales  ag- 
gregating 17,000  shares.  Loew's,  Inc.,  was 
also  a  leader  in  this  impetus,  turning  over 
16,200  shares  to  a  Vz  rise.  American  Seating 
won    Yt    when    1,900    shares    changed    hands. 


Quotations 

High 

Low 

Close 

Sales 

Am.    Seat.    Vtc... 

44'4 

44 

44^ 

1,900 

•Am.    Seat     Pf  d  .  . 

46 

*Balaban  &  Katz    . 

63J4 

*Bal.  &  Katz  Vtc. 

73'/4 

Eastman    Kodak    .  . 

130% 

130% 

130% 

200 

Famous   Players   .  . 

114J* 

111% 

114% 

17,000 

Fam     Play.    Pfd.. 

120M 

12034 

120J4 

200 

Film    Inspect.     .  .  . 

7 

6U 

7 

300 

•First    Nat'l     Pfd. 

98 

Fox    Film    "A"... 

68 

67 

68 

400 

*Fox  Theaters  "A" 

2iy2 

*Intern'l    Project.. 

10% 

59M 

58^ 

587/R 

16,200 

•Metro-Gold.     Pfd. 

26 

*M.   P    Cap.   Corp. 

11 

Pathe    Exch.     "A" . 

41 

4*6ii 

40  % 

700 

tParamount    B'way 

9934 

9954 

99 '4 

22 

ttRoxy    "A"     

36J4 

3S'A 

ttRoxy    Units     .... 

40^ 

39^4 

ttRoxy   Common    . . 

12  H 

H?4 

Skouras    Bros 

44 

44 

44 

••Stan.   Co.   of  Am 

89  >4 

Trans-Lux   Screen    . 

7  a 

7  Va 

7 '4 

1,500 

•Univ.    Pict.    Pfd.. 

100 

•Universal    Pictures 

39 

Warner     Pictures.. 

42% 

41% 

41% 

4,700 

Warner    Pict.    "A". 

3oy2 

30 

30 

1,100 

*  Last  Prices  Quoted         t   Bond  Market 
**  Philadelphia  Market       ft  Bid  and  Ask 


Three  A.M.P.A.  Guests 

Charles  Christie,  John  Waldron, 
Mack  Sennett's  production  manager, 
and  Karl  Brown,  who  photographed 
"Stark  Love,"  are  to  be  honor  guests 
at  today's  A.M.P.A.  luncheon. 


Original  Negatives  of  Everything 
in  Motion  Picture  Stock  Shots 

WAFILMS,  INC. 

W.  A.  Futter,  Pres. 
130  West  46th  St.         Bryant  8181 


Danger  of  Adverse 
Laws  Held  Passed 

{Continued   from  Page    1) 

owners  will  have  more  general  suc- 
cess in  advancing  their  interests  and 
less  adverse  legislation  than  has  been 
the  case  in  some  time.  This  means 
millions  of  dollars  to  them  in  added 
revenue  and  in  savings  Business 
Manager  M.  J.   O'Toole   states. 


Injunction  Denied 

Cleveland — The  Smith  Messenger 
Service  was  denied  its  injunction 
against  the  Film  Board  of  Trade  in 
the  court  of  equity.  The  court  ruled 
that  the  case  was  one  for  a  court  of 
law.  Whether  Smith  will  take  the 
case  into  court  has  not  been  an- 
nounced. A  temporary  injunction  had 
been  obtained  against  the  Film  Board 
and  P.  L.  Tanner  of  the  Transit 
Film  Co.,  charging  conspiracy  and 
restraint   of   trade. 


Not  Publix  Ally 
Toronto — Publix  Theaters  Co.,  Ltd 
has   been   formed    here    as   a    Federal 
company. 


The  above  unit  has  no  connection 
with  Publix  Theaters  Corp.,  officials 
of  the  latter  organization  said  yes- 
terday. 


Moberly  Trial  Postponed 

Moberly,  Mo.  —  The  semi-final 
round  in  the  Sunday  closing  battle 
here  was  postponed  when  cases 
against  local  theaters  charged  with 
violating  a  state  law  by  employing 
labor  on  Sunday  was  called  for  trial. 


Over  500  at  M-G-M  Meet 
Culver  City — Over  500  executives, 
exchange  managers  and  salesmen  will 
attend  the  M-G-M  sales  convention 
to  be  held  here  in  May.  This  is  the 
first  meeting  of  the  company's  sales 
force  held  here. 


Schrock  Signed  by  M-G-M 

Culver  City — Raymond  Schrock, 
former  general  manager  at  Universal 
City  has  signed  a  contract  to  write 
for  M-G-M.  He  will  first  adapt  a 
story  recently  completed  in  collabora- 
tion with  Edward  Sedgwick,  which 
will  be  a  starring  vehicle  for  William 
Haines,  and  be  directed  by  Sedgwick. 


Hobert  Working  at  Ingram  Studios 
Nice — Jacques    Hobert    is    making 
"Fragments    D'Epaves"    in    the    In- 
gram studio. 


Regulation    Threatens 

Montreal — Theater  managers  and 
distributors  are  mapping  out  a  plan 
of  action  to  meet  threatened  regula- 
tory measures  planned.  A  mass 
meeting  on  the  subject  recently  was 
held.  Prohibition  of  Sunday  shows, 
exclusion  of  children  under  16  from 
theaters  and  suppression  of  posters 
or  other  advertising  considered  sug- 
gestive are  among  regulations  urged. 


Howard,  La  Rocque  to  U.  A. 

Los  Angeles — Upon  termination  of 
his  contract  with  Cecil  B.  De  Mille, 
William  K.  Howard  will  join  United 
Artists,  it  is  understood.  Rod  La 
Rocque,  who  is  suing  to  break  his 
contract  with  De  Mille,  also  will 
join  United  Artists.  When  questioned, 
Howard  declared  he  could  only  say 
that  he  is  under  contract  to  De  Mille. 
La  Rocque  could  not  be  reached. 


Vitaphone   Set  in   Ohio 

Sleveland — Norman  Moray,  man- 
ager of  the  Warner  exchange,  states 
the  Northern  Ohio  territory  is  prac- 
tically all  closed  for  Vitaphone. 
Cleveland  has  two  installations. 
Others  are  in  Toledo,  Akron,  Canton, 
Youngstown,  Alliance,  Warren  and 
Zanesville.  Deals  are  pending  for 
three  other  key  points. 


Montagne  Leaving  "U" 

Universal  City— Edward  J.  Mon- 
tagne, supervising  editor,  wilj  leave 
Universal  when  his  contract  expires, 
it  is  understood.  He  has  several  off- 
ers under  consideration.  Montagne 
has  influenced  selection  and  super- 
vised construction  of  a  number  of 
Universal's  outstanding  pictures. 


Capra  Leaves  F.  N. 
Los  Angeles — Frank  Capra,  who  di- 
rected "The  Strong  Man"  and  "Long 
Pants"  for  First  National,  has  se- 
vered his  connection  with  First  Na- 
tional. 


$150,000  Suit  Against  Fields 

Judgment  for  $150,000  is  asked  by 
Gerald  Walton  in  suit  against  W.  C. 
Fields.  The  plaintiff  alleges  he  was 
signed  to  serve  as  Fields'  manager, 
and  that  he  obtained  a  part  for  the 
actor  in  "That  Royle  Girl."  Com- 
mission of  $1,950  is  sought  for  this 
service.  Subsequently,  he  says, 
Fields  signed  a  five  year  agreement 
with  Famous,  without  Walton's  au- 
thority or  consent.  In  his  answer, 
Fields  denies  that  Walton  ever  was 
retained  as  manager. 


APPLIED  INTELLIGENCE 

Everybody  knows  something  about  Life  Insurance.  But  many  of  our 
clients  have  only  recently  learned  how  to  apply  this  knowledge  to 
prevent  the  stoppage  of  their  financial  program  by  the  Last  Event. 
We  have  a  highly  developed  Life  Insurance  servic  worthy  of  any 
man's   Consideration. 

CONSULT 

■ • —     INCORPORATED     ■ 


INSURANCE 


im  i:^>nrFFl| 


80    MAIDEN    LANS.    N.    T.    C. 


Telephone    John    S08* 


Equipment  Notes 


Signs  Merger 

A    new    deal    for    merger    of 
companies   of   the   United   States 
ported  is  under  way.      Some  mc 
ago,    unsuccessful    effort    was    D 
to  perfect  a  consolidation. 

Install  Seats  in  12  Hours 
Guthrie,  Okla. — Within  twe 
hours  after  beginning  work,  325 
seats  were  installed  in  the  Pa 
by  the  Haywood-Wakefield  Co.  ] 
entire  floor  of  the  theater  was 
arranged,  holes  drilled  through 
concrete  and  the  new  chairs,  w 
are  of  the  opera  type,  thickly 
holstered  with  air-cushioned  spr 
secured  in  their  places. 


Another  for  Stanley 

Philadelphia — Charles  Segall 
Samuel  Shapiro  on  Monday  will 
over  possession  of  the  Ogontz, 
$1,000,000  house,  to  the  Stanley 


Barrymore  Film  in  31  Cities 
John  Barrymore's  "The  Bel 
Rogue"  is  scheduled  for  exhibitic 
31  cities  in  March.  It  had  its 
miere  Monday  at  the  St.  Francis, 
Francisco. 


Davis  Reissues  "Isobel" 

George  H.  Davis,  who  prod 
James  Oliver  Curwood's,  "Isobe 
The  Trail's  End,"  several  years 
has  reissued  the  picture  and  c!i 
with  Hollywood  Pictures  to  dii 
bute  it  in  Greater  New  York 
Northern  Jersey. 


This  is  a  "Cornerblock"  cut  furni 
FREE  for  all  Pathecomedies  at 
Exchange. 


AMALGAMATED 
VAUDEVILLE  AGENC 


Attractions  for 
Picture  Theatres 

Standard    Vaudeville    A< 
1600  Broadway,  New  York  C 

Phone  Penn.    3580 


"THANK 
YOU  FOR  A 
MARVELOUS 
PICTURE!" 

— Read  what  this 
lady  told  the  Man- 
ager  about  "The 
Fire  Brigade" 


SHOWMEN!    THIS  IS  A  GREAT  TIP! 


WOMAN  emerged 
from  the  showing 
of  "The  Fire  Brigade"  at 
the  Central  Theatre,  N.  Y.,  this 
week  and  approached  the  Man- 
ager. 'Thank  you,"  she  said,  "for 
one  of  the  most  enjoyable  pictures 
I  have  ever  seen." 

"1PHIS   picture   has 
1  everything,"  she 
said.  "I  am  going  out 
voluntarily  to  tell  the  world  about 
T/ie  Fire  Brigade',    Such  fine, 
clean  love  stories  are  few  and  far 
%\  between.     I   want   my  daughter 
I  and  her  friends  to  see  this  great 


romance. 


M 


THIS  is  just  one  of  many  word-of- 
mouth  tributes  that  have  come 
back  to  Metro -Goldwyn- Mayer, 
the  producers  of  "The  Fire  Brigade," 

iELDOM  do  showmen  get 
a  photoplay  that  offers 
a  wider  advertising  appeal 
to  the  public.  Truly  the  picture 
has  everything.  Tell  your  public 
about  its  great,  touching  love 
story.  Tell  them  it  has  a  theme  of 
mother  devotion  to  touch  the 
heart.  What  a  wealth  of  box- 
office  values!     Use  them! 

THE  FIRE  BRIGADE 

Metro  *  Qoldwyn  -  Mayer 


THE 


-^3 


DAILY 


Thursday,  February  24,  1927 


The  Theater  Field 


MICHIGAN 
Openings 

Dearborn — -Calvin. 

Changes  in  Ownership 

Centerville — Kegent,     sold     to     J.     V.     Cecho 

witz    by    Overton    &    De    Long. 
Detroit — Baker,    sold   to    Mrs.    Harry    Oppcn 

heini    by    American    Theater    Corp. 
Bluebird — sold  to   Mrs.   Harry    Oppenheim   by 

American    Theater    Corp. 
Crescent — sold     to     Wm.     Schilte     by     Harry 

Kimbulian. 
Lincoln     Square — sold     to     Kunsky     Theate 

Corp.  by  Jas.   M.   Steele. 
Wolverine — sold     to     Blanche    M.     Ryder    b> 

American    Theater    Corp. 
Marlette — Liberty,   sold  to   Harry  Hobolth  b, 

Viola    C.    Chapel. 
Pickford — Grand,   sold   to   R.    Sterling   by   Dr 

D.    Cameron. 
Pontiac — Eagle,     Oakland,    Orpheum,    Rialto 

and  Strand,  sold  to  W.   S.   Butterfield  The 

aters  Inc.  by  A.  J.   Kleist,  Jr. 
Tawas    City — State,    sold    to    Miles    Main    by 

Jack   Davis. 

Closings 

Bencroft— Star 
Brown    City— Rialto. 
Dearborn — The    Dearborn. 
Detroit — Junction. 
Millington — Capitol. 
Stephenson — Thalia. 
Tawas    City — State. 
Takonsha — Community. 


MINNESOTA 
Openings 

St.    Paul — Princess. 

Changes  in  Ownership 

Atwater — Movie,   sold   to    C.    R.    Clark   by    E. 

D.    Perskin. 
Austin — Liberty,    sold    to    Joe    Milner    by    A 

Ziehle. 
Bird   Island — Crystal,   sold  to   M.   J.   Huss  by 

W.  D.  Putman. 
Dassel— Grand,  sold  to  C.  R.   Clark  by  E.  D 

Perkins. 
Eden    Valley — Eden,     sold     to     Kimlinger     & 

Hentges  by  J.   H.   Steinke. 
Kiester — Princess,   sold    to    B.    E.    Gordon   by 

O.    Johnson. 
Murdock — Rialto,  sold  to   John  De  Marce  by 

J.    B.    Abrahamson. 
Watkins — Opera      House,      sold      to      Village 

Board  by  J.   H.    Steinicke. 

Closings 

Barnum — Movie. 

Bethel— M.   W.   A.    Hall. 

Big    Falls— Grand. 

Bird    Island — Crystal. 

Bronson — Movie. 

Brooten — Opera   House. 

Campbell — Opera    House. 

Buffalo    Lake — Auditorium. 

Campbell — Opera    House. 

Claremont — Opera    House. 

Cook — Comet. 

Cotton — Yeoman    Lodge. 

Cromwell — Opera    House. 

Duluth— State. 

East    Chain — Blue    Star. 

Erskine — Star. 

Hanley    Falls — Community. 

Hartland — Opera     House. 

Karlstad— The     Karlstad. 

Kennedy — Woodman    Hall. 

Kensington — Star. 

Kimball — Zenith. 

Lewiston — Grand. 

Linsmore — Royal. 

Lynd — Community. 

Marble — Legion. 

Meriden — Movie. 

Mentor — Movie. 

Minneiska — Community. 

Minneapolis — Garden. 

Motley — State. 

Northome — Scenic. 

Parkers    Prairie — Village. 

Paynesville — Ideal. 

Plainfield — Gem.    Opera    House. 

Rushmore — Movie. 

Russell — Movie. 

Ruthton — Metropolitan. 

St.    Paul — Garrick.    Radio. 

St.    Vincent — Movie. 

Spicer — Movie. 

Stewart — Community. 

Strandquist — Movie. 

Taconite — Commercial    Club. 

XjDsala — Auditorium. 

Welcome — Gem. 


From  The  Field 

/CHANGES  take  place  rapidly  in  the  theater  field.  New  theaters, 
^  changes  in  ownership  or  policy,  closings  and  reopenings  present 
a  difficult  task  in  keeping  a  careful  checkup  on  the  changing  the- 
ater map. 

By  arrangement  with  Film  Boards  of  Trade,  field  representatives 
of  that  organization  have  been,  in  effect,  added  to  the  staff  of  THE 
FILM  DAILY  to  report  these  new  projects  and  changes  from  the 
field. 


MISSISSIPPI 
Closings 

Ethel— High    School. 
Inverness — Renfro. 
Moorehead — Star. 

Change   in   Policy 

Bude — Amusu,    open    only    Saturday    night. 


MISSOURI 

Openings 

Caruthersville — Lyric. 
Ellsberry — Hippodrome. 
Farmington — Monarch. 
Joplin — Kesner. 
McKittrick — Blanton. 
Rhineland — The     Rhineland. 
Springfield — Ritz. 

Re-openings 

St.   Louis — Delmonte. 

Changes  in  Ownership 

Cowgill — Palace,    sold    to    Edgar    Gregory    by 

P.  H.  Percifull. 
Emden — Carlile,    sold    to     Sharp    &    Son    by 

C.    M.    Carlile. 
Eureka — Anton's,   sold   to   John    C.   Anton   b> 

Wm.    Miller. 
Fairplay — Fairplay,    sold    to    Frank    &    Perry 

Sprague    by    Thos.    Daniels. 
Kansas    City — Alamo,    sold    to    Rialto   Theate 

Corp.    by    E.    E.    Weber;    Forty    Fifth    St 

sold    to   J.    C.    Nicholas   by    M.    Thornsten- 

burg;     Gillham,     sold     to     Searns     Amuse 

Co.     by     Tosephson     Amuse.     Co. ;     Indian 

sold    to    Mrs.     Z.    R.    Redford    by    Daly    S 

McGrath ;    Lincoln,    sold   to    Searns   Amuse. 

Co.    by    Josephson    Amuse.     Co. ;    National, 

sold  to  M.  W.   Rose  by  E.  W.   Smokewood 

Penn    Valley,    sold    to    Searns    Amuse.    Co 

by    Josephson    Amuse.    Co. ;    Roanoke,    sold 

to    Rialto    Theater    Corp.   by   L.   J.    Lenhart 
Leeton — Lecton.     sold     to     J.     L.     Stacy     by 

J.    A.    Housey. 
Lexington — Main    St..    sold    to    Sears    Amuse. 

Co.   by    Tosephson   Amuse.    Co. 
Linn    Creek — Kittle,    sold    to    R.    Kiplinger   by 

R.   G.    Kittel. 
Maryville — Electric,    sold   to   J.    F.    & 

Cook   by    Thomas    Clark. 
Memphis — Majestic,     sold     to     Mrs. 

Bridgman    by    Peyton    Campbell. 
Mexico— New    Grand,    sold    to    Sears 

Co.   by    Tosephson   Amuse.    Co. 
Minden     Mines — Electric,     sold     to     Raymoni 

Keyes   bv    D.    E.    Grain. 
Mokane — Star,     sold    to    J.     W.     Howard    by 

Reaman    Bros. 
Morley — Liberty,     sold     to     C.     G.     Black    by 

W.    C.    Porter. 
Osceola — Cason.     sold     to     Victor     Cason     by 

S.    C.    Alexander. 
Pine    Lawn — The    Pine    Lawn,    sold   to   Allison 

&   Hugoniot   hv   Mullc    &    Schratfe. 
Polo — Rex.      sold      to      Tsley      &     Kincaid     b 

Hawke   &   A  mote. 
ReDublic — The     Rep"blic.     sold    to     Chaffin     & 

Thnrman   bv    L.    H.    Cogein. 
St.     Louis — A«h]nnd     nnd     Newstead.     sold    to 

Pasquele     Fiorito     hv     Laventba!     Theaters 


F.   Ray 
H.     L 

Amuse 


Tnc. 
Chas. 


Bridge. 
Werner. 


sold     to     T>.     Hoffman     by 


Closings 

Bloomfield. 


Bland— Rodehn. 
Bloomfield — The 
Harris — Ope'-a    House. 
Holcomb — Twilight. 
T  ronton — Academy. 
Kansas    C'*v — Queens. 
Mokane — Star. 
Morehouse — Tokio. 
Rt.    Louis — Yale 
w,rrtell— Ti-e   Wardell. 
Wa  viand — Pa  la  re. 
Williamsvi'lo — Turk. 

PVl^ncrp     in     'P'n'ipv 
Portaeeville — Lyric,     closed     3     to     6     days 

week. 
Warsaw — The    Warsaw,     closed     part     time. 


MONTANA 
Openings 

Plenty  wood — Orpheum. 
Rudyward — The    Rudyard. 

Changes  in  Ownership 

Hingham — Hi  Line  Movie,  sold  to  John  O 
Oestness  by  J.   M.   Morrissey. 

Ingomar — Star,  sold  to  Harry  Harbicht  by 
J.    M.    Miller. 

Joplin — Hi  Line  Movie,  sold  to  John  O 
Ostness   by   J.    M.    Morrissey. 

Judith  Gap — Liberty,  sold  to  Collins  &  Skin- 
ner   by    Mr.    McClelland. 

Closings 

Fairview — Orpheum. 
Harrison— Y.    &   F.   Hall. 
Neihart — Lyric. 
Spirit    Lake — Cozy. 
Trudent— The    Trudent. 


NEBRASKA 
New  Theaters 

Elm    Creek— Elm. 

Norfolk — New    Koenigstein. 

Page — Tepee. 

Re-openings 

Allen — Movie. 
Elmwood — Legion    Hall. 
Steele   City — Lyric. 

Changes  in  Ownership 

Cushing — Columbia,   sold   to   J.    K.    Lucht   by 

Jack    Neilsen. 
Holbrook — Lyric,    sold    to    Theo.    Sparks    by 

Mrs.    J.    S.    Carpenter. 
Omaha — Boulevard,   sold   to   A.   W.   Schneider 

by    E.    A.    Harms. 
Ulysses — Jean,    sold    to    Mr.    Bell    by    W.    S 

Olexa. 

Closings 

Arlington — Fad. 
Elba — Movie. 


NEVADA 

Changes  in  Ownership 

Battle    Mountain — Kinema,    sold    to    Williams 
&   Holcomb. 


NEW  JERSEY 
Openings 

Bound    Brook — Brook. 
Jersey    City — Cameo. 
Pensauken — Walt    Whitman. 

Changes  in  Ownership 

Pleasantville — Rialto,   sold   to   Stanley   Fox  by 

Cal    Zimmerman. 
West    Berlin — Colonial,    sold    to    James    Burns 

by   M.    Simone. 

Closings 

Bellville— Alpha. 
«"»nd    Brook — Palace. 
Clifton — Strand. 
Cranford — The    Cranford.' 
East    Orange — Lyceum. 
Elizabeth — Lyric. 
Irvington — City. 
Tersey    Citv — Lyric. 
Newark — Clinton    Square. 
Newark- — Ronson. 
Nutlev — Triangle. 
Plainfield— Strand, 
"ed    Bank — Strand. 
Tenafly— The   Tenafly. 


NEW    MEXICO 

Changes  in  Ownershin 

Carlsbad—Delight,   sold   to   Civic  Theater  Co. 

bv    R.    P.    Morrison. 
Hatch — Palace,    sold    to    C.    Wood    by    R.    A. 

Parsons. 

Closings 

Grenville — A  rcade. 
Hagerman — High    School. 


Exhibitors 
Daily  Reminder 


Inspect  fire  exits, 
have  lire  extingu- 
ishers refilled  and 
hold  -fire  drills 
regularly. 


Thursday,  Feb.  24,  1927 


A 


NEW   YORK 
New  Theaters' 
Lackawanna — Ridge,     Zimmerman     &    Fe 
son. 

Openings 

New    York    City— Wakefield,    234th    St. 
White     Plains     Ave. ;      Brooklyn — Still' 
86th   St.   and   24th   Ave. 

Changes  in  Ownership 

Buffalo — Crescent,    sold   to    Billy   McClain 

Buffalo- Crescent    Theater    Corp. 
Cattaragus — Palace,    sold    to    Rhode,    Rat 

&   Wallace  by   D.    B.    Cunningham. 
Cochocton — Pictureland,    sold    to    M.    To 

by    M.    Stopeck. 
Corning — Plaza,    sold    to    Cohen    &    Gaby 

E.    B.    Hendrick. 
Eastwood — Melva,   sold  to   Edw.   P.   Duni 

M.    Klinan. 
Liverpool — Palace,   sold   to   Geo.   H.    Graj 

H.    Wilcox. 
Mayfield — Jerome,    sold   to   H.    H.    Smith 
Oswego — State,    sold    to    C.    E.    Cordingh 

L    P.    Gilmore. 
Piitsford — Town    Hall,    sold    to    Hollis 

ling  by   John    Geiger. 
Rochester — Stahley,    sold    to    M.    Waterbt 
Schenectady — Broadway,    sold    to    M.    Var| 

burg. 
Syracuse — Eckle,    sold    to    Schine   Enterp 

Robbins   Enterp. 
Utica — Avon,   De  Luxe,    Gaiety  and   Majcl 

sold    to    Schine    Enterp.    by    Robbins   Bf 
Watertown — Avon,    Olympic   and    Palace, 

to    Schine    Enterp.    by    Robbins    Enterp 
Whitney   Point — Crescent,   sold  to  Harry 

by    H.    J.    Joslin. 
Witherbee — Rialto.    sold    to    H.    Scozzafa\ 

Closings 

"ronxville — Picture. 
High    Falls— Fall    View. 
Lake    Huntington — Casino. 
Mt.     Vernon — Embassy. 
Long    Island 

Arverne — Arverne. 

Astoria — Arcade. 

Bavshore — Carleton. 

Bellport— Bell. 

Broad    Channel — Channel. 

E.    Islip — Liberty. 

Eastport — Community. 

Jamaica — Plaza. 

Kings    Park — Kings    Park. 

Long    Island    City — Webster. 

Maspeth — Arion,   New   Columbia. 

Mineola — Century. 
Ronkonkoma — Community    Hall. 
New    York    City — Chatham. 

Dniry    Lane.    8th    Ave.  :    Glohe.    8th 

Rary,   8th    Ave.:   Rose,   W.    102nd   S^ 

gent.    E.    81st    St. 

Bronx — Kameo,   Kings   Park,   Prospe 
ace. 

Brooklvn — Cleveland.      Pitkin      Ave.: 

den.     Grand     St.;     Gotham.     "»-V. 

Gates   Ave. ;    Seventh   Ave.   Playhoul 

S»a*»n      T^-rM — Gre->t     Kills — <"■•<■■ 

Mariners    Harbor — Harbor,    South 

Strand. 
t'eekskiM — Colonial. 
t^ine    Tsland — Pine. 
Rneedale — Casino 
S^ranac     Lake — New. 
Trumansburg — Park. 
Yonkers — Riverdale. 


3?  / 


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d5 


Big  Money 

Magnet 

Everywhere! 


Funniest 


EverMade! 


Lr 


XW 


i& 


\f<L. 


V 


£ 


7 


Convulsing 
Broadway 
Twice  a  Day! 


^C 


~ 


Critics 
Raving 
Over  It ! 


'0 


w. 


JU-' 


^S^-vC 


Macfe  by 

Warner 

Bros.! 


Public  Says 

q  it  with 

-  $  $  $  $  / 


~i\*t)ML/ 


Now 


3!   f: 


Now  You 
Can 
Play  It! 


^f% 


\i 


•■Ac 


is  ready  for  extended  runs 


Packed  with 

Laughing 

Qas  and 

High 

Explosive 

Mirth! 

Sure  fire! 


Warner  Bros  E 


ONE  hundred  times  funnier  than  the  fun- 
niest thing  you've  ever  seen — "The  Bet- 
ter 'Ole"!  Greater  than  the  original  cartoons, 
greater  than  the  stage  play  through  Syd  Chaplin's 
inimitable  characterization  of  "Old  Bill."  Quinn 
Martin  of  "The  New  York  World"  was  right 
when  he  said,  "It  is  the  funniest,  most  uproari- 
ous stuff  to  be  found  I" 

From  coast  to  coast  sides  will  ache  at  the  antics, 
escapades  and  predicaments  of  this  most  famous 
of  comedy  personalities.  You  must  see  "Old 
Bill"  as  a  horse's  neck,  as  a  spy  in  enemy  head- 
quarters— the  quaintest,  most  lovable  old  fellow 
that  ever  wore  mufti!  A  thousand  thrills,  a 
thousand    laughs. 


TENDED  Hun  P 


From  the  play 
by 

BRUCE  BAIRNSFATHER 

and 

ARTHUR  ELIOT 


With  a  cast 
of  hundreds 


Directed  by 

CHARLES  F. 


REISNER 


CTION 


'ft 


frgfli 


Syd  Chaplin  Delights 
As  Quaint  Soldier, 
Character 


•THE  BETTER  'OLE" 


DIJ 


,0.^U 


j^SJS 


Syd  Chaplin  In  "Better 
'Ole,"  At  Egyptian, 

Screaming  Corned} 


Jsjo    t  Hyste«c° 


iimCMIfniii 


Now  be  serious  I 

5th  MONTH  ON  BROADWAY 
AT  $2 


You  can't  play  Broadway 

Unless  you  have  a  hit — 

The  biggest  kind  of  a  hit! 

"The  BETTER  'OLE" 

Now  in  its  5th  month 

And  good  for  months  to  come! 

More  than  half  a  million 
People  have  seen  it 
At  the  Colony  Theatre,  N.  Y. 
Goodbye  records! 

Same  thing  in  Chicago, 

Same  at  Grauman's  Egyptian 

In  Los  Angeles! 

All  extended  run 

Advanced  price  engagements! 

Same  in  your  town 

When  you  play  it! 

Come  down  to  earth  and 
The  business  of  making 
The  biggest  money 
You've  ever  made. 
"The  BETTER  'OLE" 
Is  the  greatest 
Big  money  comedy 
Ever  produced! 

Why  wait? 


WARNER  BROS 
EXTENDED  RUN  PRODUCTION 


'"WIN     S.     KLIEBUTI     PRESS       NEW     YORK 


THE 


Thursday,  February  24,  1927 


DAILY  TIPS  WHICH  MEAN  DOLLARS  FOR  SHOWMEN 


"Flesh  and  the  Devil" 
(M-G-M) 

Ran  a  contest  in  the  house  program. 
Contestants  were  required  to  write 
a  story  of  not  more  than  250  words 
on  "Can  a  Sweetheart  Remain  True 
to  'Her  Man'  in  Spite  of  Five  Years' 
Separation?"  A  brief  resume  of  the 
story  of  "Flesh  and  the  Devil"  told 
of  Greta  Garbo  and  John  Gilbert  be- 
ing in  such  a  position.  Awards  were 
based  on  the  writer's  opinion  and 
not  the  author  of  the  story. — Charles 
H.  Amos,  Florida,  St.  Petersburg, 
Fla. 


"The   Four   Horsemen" 
(M-G-M) 

A  special  lobby  display  was  created 
and  presented.  Cut-out  letters  of  the 
title  "The  Four  'Horsemen"  were 
suspended  across  the  lobby  opening. 
Cut-outs  of  Valentino  with  a  tango 
partner  framed  sides  of  lobby.  A 
beaver  board  plaque  was  centered  in 
front  of  box  office,  approximately 
three  sheet  size  and  was  lettered  with 
the  copv  "Triumphant  Return  of  'The 
Four  Horsemen'  with  Valentino — 
Now  Playing,"  and  with  windowed 
stills  from  the  production.  The  semi- 
block  and  pictorials  six  sheet  boards 
were  placed  on  sides  of  the  lobby  and 
just  outside. — Grand,  Corsicana,  Tex 


"Her  Big  Night" 
(Universal) 

An  added  attraction  resulted  from 
a  tie-up  with  the  local  Firestone  Tire 
dealer  whereby  their  Hawaiian  Trio 
appeared  twice  dailv  on  the  stage 
for  two  days.  A  still  board  was  used 
in  lobby  and  the  Firestone  Company 
pave  it  considerable  newspaper  adver- 
tising and  also  distributed  2,000  her 
aids. — Hugh  J.  Smart,  Strand,  Mont- 
gomery, Ala. 


"Hotel  Imperial" 
(Paramount) 

Make  good  use  of  a  new  hotel 
under  construction  bv  planting  ban- 
ners over  the  signs  already  on  build- 
ing. One  banner  reading,  "Coming 
to  Newburgh — Hotel  Imperial"  was 
nlanted  over  the  words,  "Hotel  New 
burgh."  The  other  banner  reading. 
"Watch  for  the  Opening — Hotel  Im- 
perial" was  planted  over  a  similar 
sign.  3.000  teaser  throwaways  were 
distributed  ten  days  in  advance  con- 
taining- the  following  copv.  "New- 
burgh's  newest  addition — Hotel  Im- 
perial— Watch  for  the  opening." 
Charles  R.  Hanimerslough,  Broad- 
way, Newburtrh,   N.  Y. 


"Johnny  Get  Your  Hair  Cut" 
(M-G-M) 

The  lobby  consisted  of  an  attractive 
cut-out  of  Coopan  from  the  three- 
sheet,  showing  him  ridine  a  horse  in 
a  horse  race.  At  the  bottom  were 
the  following  words.  "Jackie  Coogan 
in  'Tobnnv  Get  Your  Hair  Cut.'  " 
Around  the  entire  display  was  a  cut 
out  of  a  Inrce  horse  shoe.  On  each 
side.  alongside  of  the  3-sheet  frames, 
were  barber  noles.- — F.  J.  Miller. 
Modjeska.  Augusta,  Ga. 


"The  Kid  Brother" 
(Paramount) 
The  local  Chevrolet  Agency  loaned 
a  chassis  upon  which  the  passenger 
effect  of  a  bus  was  mounted.  The  bus 
had  five  windows  on  each  side  and 
three  large  ones  in  the  rear.  In  these 
windows  appeared  22x28  photos  oi 
various  stars.  Above  the  window? 
showing  pictures,  of  stars  were  the 
following  words.  "We  are  on  our 
way  in  a  Chevrolet  to  the  Rex"  and 
beneath  the  windows,  "Harold  Lloyd 
in  The  Kid  Brother." — James  H.  Mc- 
Coy, Rex,  Spartansburg,  S.  C. 


"Midnight  Lovers" 
(First  Nat'l) 
Had  frame  six  feet  square  built  of 
compo-board  and  canvas,  represent- 
ing two  columns,  arch  and  a  base. 
Gauze  was  drawn  over  center.  In 
the  middle,  put  the  face  of  a  clock, 
two  feet  in  diameter,  with  the  hands 
pointing  to  twelve.  On  one  side  of 
the  clock  was  a  cut-out  of  the  head 
of  Anna  Q.  Nilsson  and  on  the  other 
a  similar  cut-out  of  Lewis  Stone.  Be- 
tween the  face  of  the  clock  and  the 
column,  placed  in  perpendicular  order 
three  colored  lobby  cards  on  each 
side.  On  the  top-most  arch  was  print- 
ed "Midnight  Lovers"  and  on  the 
base  were  names  of  featured  players. 
This  sign  was  in  the  centre  of  the 
outer  lobby  and  directly  in  front  of 
the  box-office. — Abe  Levy,  Strand, 
Waco,  Tex. 


"Sorrows  of  Satan" 
(Paramount) 

A  cut-out  of  Adolphe  Menjou  was 
put  over  the  box  office  and  one  near 
the  sidewalk.  From  the  cut-out  over 
the  box  office,  red  streamers  were  run 
in  every  direction  and  to  cut-out  on 
the  edge  of  the  sidewalk,  making  a 
funnel  shape  out  of  the  whole  dis- 
play.—E.  E.  Whitaker,  Liberty. 
Greenwood,   S.   C. 


"Stepping  Along" 
(First  Nat'l) 
Used  a  cut-out  of  Johnny  Hines' 
head  taken  from  the  24-sheet  and 
placed  in  outer  lobby.  In  addition 
used  two  other  cut-outs  taken  from 
6-sheet.  Made  special  sign  running 
over  box-office  across  lobby  featuring 
Tohnnv  and  the  girls  from  George 
White's  "Scandals,"  who  appear  in 
this  picture.  Thought  patrons  would 
be  interested  in  knowing  that  the 
Broadway  show  was  in  town  as  part 
of  "Stepping  Along."  Figured  right. 
Patrons  came  in  flocks  and  picture 
cleaned  up  for  me. — G.  P.  Bannaza, 
Fifth    Avenue,   Nashville. 


Orpheum  Managerial  Changes 
South  Bend,  Ind. — Charles  W.  Mc- 
Daniel,  manager  of  the  Oliver,  is  to 
be  transferred  to  the  new  Granada  as 
manager:  Herbert  S.  Cohen,  assist- 
ant manager  of  the  Palace,  becomes 
manager  of  the  Oliver. 


$1,700,000  Fox  Bond 
Issue  Offered  Today 

(Continued   from  Page    1) 

tains  the  general  offices  of  all  the  Fox 
enterprises  and  a  complete  laboratory. 

The  property  is  owned  in  fee  by  the 
Fox  Film  Realty  Corp.,  a  wholly 
owned  subsidiary  of  the  Fox  Film 
Corp.  The  bonds  are  secured  by  a 
first  mortgage  on  real  estate  and  fixed 
equipment  owned  in  fee.  The  office 
building  and  fixed  equipment,  subject 
to  the  mortgage,  have  recently  been 
appraised  at  $1,853,474  by  independ- 
ent engineers,  and  the  land  has  been 
valuecFat  $1,150,000  and  $1,092,000  by 
two  independent  appraisers. 

Fox  Film  Corp.,  has  agreed  to  lease 
the  property  to  be  covered  by  the 
mortgage  for  a  period  at  least  three 
years  beyond  the  maturity  of  the 
bonds  at  an  annual  net  rental  to  the 
lesser  of  $300,000,  the  lessee  to  pay 
in  addition  as  rental,  all  the  taxes, 
assessments,  insurance,  maintenance 
and  operating  costs  on  the  building. 
The  maximum  annual  charges  for 
principal  and  interest  on  these'  bonds 
will  be  $152,235. 

In  connection  with  the  announce- 
ment, it  is  pointed  out  that  the  Fox 
Film  Corp.  which  has  been  in  busi- 
ness since  1904,  has  shown  average 
profits  annuallv  of  $2,351,524  for  the 
five  years  ending  Dec.  26,  1926  after 
deducting  interest,  depreciation  and 
all  charges.  On  the  same  basis,  net 
profits  for  the  26  weeks  ending  June 
26,  1926  were  $1,088,360. 


Custer  Leaving  F.B.O. 

(Continued   from  Page   1) 

ity  for  the  statement.  No  new  con- 
tract has  been  made,  but  several 
companies,  including  Famous,  are 
seeking  the  star,  Goldburg  intimates. 
He  has  not  yet  determined  whether 
Custer  will  continue  to  appear  in 
westeners    exclusively. 

The  Custer  contract  with  F.B.O 
was  for  eight  pictures  a  year  for  three 
years.  On  the  first  eight,  F.B.O.. 
according  to  Goldburg.  received 
slightly  in  excess  of  5.000  days'  book- 
ings, on  the  second  eight  in  excess  of 
6,000  with  contracts  on  the  last  series 
exceeding   that   number. 


"30   Years"   Film   at   Carnegie 

"Thirty  Years  of  Motion  Pictures," 
a  feature  film  showing  the  progress 
and  development  of  motion  pictures 
almost  from  its  inception  to  the  pre- 
sent dav  will  be  shown  at  Carnegie 
Hall,  Mondav  night,  Feb.  28,  at  8.30. 
Contributions  of  sequences  and  film 
have  been  made  to  this  feature  from 
most  of  the  large  producing  com- 
panies. Publix  will  supervise  the 
projection  at  this  showing.  The  score 
was  done  by  Hugo  Risenfeld.  The 
proceeds  from  this  showing  and  those 
to  follow  will  go  to  maintain  a  ner- 
manent  endowment  for  the  continu- 
ance of  the  picture,  which  will  add 
sequences  as  time  goes  on,  to  show 
the  development  of  motion  pictures 
to  the  current  stage.  The  National 
Board  of  Review,  under  whose  aus- 
pices the  picture  is  shown,  does  not 
intend  to  offer  it  in  competition  with 
regular  motion  picture  shows. 


And  That's  That 


By  PHIL  M.  DALY 

COSMOPOLITAN  Palm  Beach 
*J  turned  out  in  all  its  glory  for  the 
party  which  Adolph  Zukor  tendered 
Hizzoner  the  Mayor,"  Jimmy  Walk- 
er of  New  York. 


Leicester,  Eng.,  comes  forward 
with  a  new  one.  It's  a  dog  who  regu- 
larly attends  a  picture  show.  At 
times  he  registers  excitement,  but 
never  barks  nor  makes  trouble- 

_  £  wraP  was  a  real  compliment  to 
Sally  Rand's  efforts  for  it  was 
awarded  her  by  the  Wampas,  for  hav- 
ing done  most  among  the  13  baby 
stars  to  make  the  frolic  a  success. 
And  what  a  party  it  was! 


Vilma  Banky  intends  to  make  her 
stay  in  this  country  permanent.  She 
has  applied  for  citizenship  papers. 
Attagirl. 


"Jimmy"  Bryson  cables  from  Lon- 
don that  when  the  Prince  of  Wales 
attended  the  showing  of  "Michael 
Strogoff'  at  the  Capitol,  the  sur- 
prised usher  showing  him  to  a  seat 
tell  on  the  balcony  stairs  and  was 
picked  up  by  the  prince. 

The  industrious  H.  H.  Van  Loan, 
author  of  many  screen  successes  has 
written  another  play,  this  time  in 
association  with  George  Middleton. 
It  will  make  its  appearance  on 
Broadway  in  Spring. 

The  Columbia  studios  are  a  happy 
hunting  ground  for  Cupid.  Virginia 
Browne  Faire  started  it  when  she 
stopped  work  in  "Pleasure  Before 
Business"  to  marry  Jack  Daughertv. 
Several  days  later,  Shirley  Mason 
married  Sidney  Landfield,  scenarist. 

It  was  a  statistical  review  punctu- 
ated with  vertinent  information  that 
Jacques  Kopfstein  wrote  for  "The 
Journal  of  Commerce"  on  "Polly  of 
Hollywood,"  new  musical  comedy. 
And  the  source  of  his  information 
as  might  be  expected  was  the  1927 
FILM  YEAR  BOOK  (Adv.). 


Means  Rebuilding  at  Machias 

Machias.  Me.— W.  G.  Means,  Jr., 
owner  of  Phoenix  O.  H.  which'  was 
destroyed  by  fire,  announces  plans 
for  a  new  theater  on  another  site  in 
heart  of  business   center. 


Corrigan  Signs  New  Contract 
Hollywood — Lloyd    Corrigan,    who 
for   the   last   year   has   been   attached 
to   the   writing   staff  of   Famous   has 
signed  a  new  long-term  contract. 


Concord   House   Opens 

Concord.  N.  H.— The  Capitol,  a 
new  Publix  house,  has  been  opened 
under  management  of  the  William  P. 
Gray  circuit. 


Arcadia  House  Reopened 
Arcadia,     Fla. — Universal     has     re- 
opened   its    Star    here,    managed    by 
Frank  H.  Bell. 


THE 


10 


DAILY 


Thursday,  February  24,  1927 


Newspaper  Opinions 


"Bertha    the    Beautiful    Sewing    Ma- 
chine   Girl" 

Fox 
Hippodrome 

AMERICAN — *  *  *  the  producer  aimed 
at    the   box-office  and   hit   the  bull's-eye. 

EVENING  JOURNAL—*  *  *  What  Fox 
should  have  done  with  the  old  melodrama 
was  film  it  straight  and  the  result  would 
have    been    hilarious    comedy    *    *    * 

EVENING  WORLD—*  *  *  audience  seem- 
ed   appreciative   *   *    * 

HERALD-TRIBUNE—*  *  *  Unless  one 
is   difficult  to   please   he   should   enjoy   it   *    *   * 

TIMES — *  *  *  If  anybody  was  di^ap 
pointed    with    this    film    they    did    not    show    it 


"Blonde  or  Brunette" 

The  Paramount 

Paramount 

DAILY  MIRROR—*  *  *  story  is  quite 
jbvious  after  the  first  half  reel  *  *  *  exasp- 
erating aimlessness  of  the  story   *   *   * 

DAILY  NEWS — *  *  *  audience  greeted  its 
mreeling  with  chuckles,  giggles  and  much 
lonest    laughter    *  *  * 

EVENING  JOURNAL—*  *  *  another  new 
novie  cycle  is  with  us  *  *  *  the  latest  cellu- 
oid   vogue   is  the  Anita  Loos  follow  up   *   *  * 

EVENING  WORLD—*  *  *  plenty  of  hed- 
•oom  comedy  here  but  always  inoffensive  *  *  * 
;ood    entertainment    quite    free    from    puzzles 

GRAPHIC — *  *  *  made  from  clever  farce 
naterial  of  "An  Angel  Passes"  and  the  story 
ost    nothing    in    its    transition    to    the    screen 

HERALD-TRIBUNE—*  *  *Rosson  proves 
orever  that  he  is  a  director  with  discretion, 
magination  and   humor  *   *   * 

MORNING  TELEGRAPH—*  *  *  Despite 
he  poor  title,  obviously  and  inadequately  de- 
igned for  the  box-office,  the  current  Para 
nount  offering  is  a  mighty  amusing  little  com- 
dy  or   rather  farce  *   *   * 

POST — *  *  *  gay,  sophisticated  Parisian 
omedy  which  becomes  bedroom  farce   *   *   * 

SUN — *  *  *  smart,  smooth  and  quietly  wit- 
y  *  *  *  will  hardly  be  a  world-beater  at  the 
iox  office  but  it  is  an  excellent  picture   *  *  * 

TELEGRAM  —  *  *  *  another  "Popular 
-jn"  *  «  ♦  rema;nder  0f  the  piece  flops  to 
ilanes    of    silly    bedroom    farce    *  *   * 

TIMES — *  *  *  delighting  audiences  *  »  • 
cenes  that  are  pleasing  and  suitable  to  the 
am   *  *  * 

WORLD — *  *  *  amusing  movie  *  *  *  an 
xceedingly  merry-movie,  done  with  great 
kill    *  *   * 


"The   General" 

(United  Artists) 

Capitol 

AMERICAN—*  *  *  will  please  Buster 
Beaton's  fans,  for  it  contains  much  first- 
lass   entertainment    *    *    * 

DAILY  MIRROR—*  *  *  It  is  slow,  very 
low,  and  one  wearies  of  the  star's  expres 
ionless  monologue  *   *   * 

DAILY  NEWS—*  *  *  Keaton's  skill  and 
gility  have  never  had  better  opportunity  *  *  * 

EVENING  JOURNAL — *  *  *  Keaton 
eeps"  a  straight  face  through  it  all,  and  if 
t  times  "The  General"  seems  slow,  you 
lust  remember  that  railroad  trains  didn't 
ave  as  much  speed  in  those  days  as  they 
ave   now   *    *    * 

EVENING  WORLD—*  *  *  The  trouble 
;ems  to  be  that  Keaton's  reputation  rests 
n  comedies  such  as  "The  Navigator"  and 
Go  West,"  and  in  comparison  with  these 
The  General"  is  not  particularly  comic  *  *  * 

GRAPHIC—*  *  *  No  effort  was  spared 
>  give  Buster  an  authentic  background  for 
is  reels  of  antics  and  the  result  is  worth 
ieing  *   *  * 

HERALD — *  *  *  seems  to  us  long  and 
■dious — the  least  funny  thing  Buster  Keaton 
i*er  has  done  *   *   * 

POST — *  *  *  The  humor  is  seldom  obvious 
nd  never  boisterous — an  undercurrent  rather 
lan    a    wave    of    laughter    *    * 

SUN — *    *    *   no  triumph    as    a   comedy,   but 

does   not   fail  as  entertainment   *   *    * 

TELEGRAM—*  *  *  a  pretty  trite  and 
todgy   piece   and   screen   fare   *  * 

TELEGRAPH—*  *  *  The  camera  work  is 
Dod,  the  settings  excellent,  the  gags  among 
le  funniest  we  have  seen — and  yet  the  piece 
cks  life  *  *  * 

TIMES — *  *  *  by  no  means  so  good  as 
[r.    Keaton's    previous  efforts    *    *    * 

WORLD — *  *  *  one  of  the  least  resource- 
il  of  these  full-length  burlesques  to  reach 
roadway  in  a  long,   long  time   *   *   * 


"Getting   Gertie's    Garter" 

(Prod.   Dist.   Corp.) 

Hippodrome 

AMERICAN — *  *  *  boasts  very  good  set- 
tings  and    very    bad   titles    *    *    * 

EVENING  JOURNAL—*  *  *  It's  all  very 
dull   slapstick    *    *    * 

EVENING  WORLD—*  *  *  garnished  with 
a   set    of    titles    intended   to   wise-crack  brightly 

GRAPHIC— *  *  *  Altogether  it  was  much 
ado    about    nothing    *    *    * 

HERALD — *  *  *  The  adaptation  is  good, 
the  direction  is  discreet  and  the  cast  is 
excellent.     Marie     Prevost     is     very     attractive 

SUN — *  *  *  E.  Mason  Hopper  has  turned 
it    into    a    sorry    hodgepodge    *   *  * 

TELEGRAPH—*  *  Excusing  exaggera 
tions  and  moments  of  over-action,  E.  Mason 
Hopper  has  done  a  good  directorial  job  *  *  * 

TiMES — *  '  *  equipped  with  sumptuous 
settings   *    *    * 

WORLD—*  *  *  In  this  harmless  diversion 
Marie    Prevost    is    coy    and    pensive    by    turns 


*    #    * 


"Hotel   Imperial" 

Paramount 
The   Paramount 

AMERICAN—*  *  *  picture  will  not  be 
listed  among  the   best  ten   *   *    * 

DAILY  MIRROR*  *  *  a  curious  cinema, 
rich  in  lovely  photography  and  splendid  in 
acting,    but    utterly    lacking    in    story    *    *    * 

DAILY  NEWS*  *  *  although  technically 
this  seems  to  be  a  good  picture  it  misses 
fire   as    entertainment   *    *    * 

EVENING  JOURNAL—*  *  *  best  picture 
Pola  Negri  has  made  since  she's  come  to 
America   *   *    * 

HERALD-TRIBUNE—*  *  *  there  are 
many   things   wrong  with    "Hotel    Imperial". 

MORNING  TELEGRAPH—*  *  *  worth- 
while  war   story,    ably   done    *   *    * 

POST — *  *  *  simple  enough,  hackneyed 
tale  *  *  *  possibly  it  is  Miss  Negri's  best 
picture    since    "Passion". 

SUN — *  *  *  rather  insipid  and  theatrical 
*    *    *   only  a   fairly  good    picture   *    *    * 

TELEGRAM—*  *  *  as  a  picture  it  is 
not  a  world-beater  but  it  contains  some  fairly 
interesting    screen    fare. 

TIMES — *  *  *  hardly  lives  up  to  expec- 
tations *  *  *  nevertheless,  an  interesting 
film  *  *  * 

WORLD — *  *  *  a  piece  that  is  kept  in  a 
constant  state  of  simmering  but  never  boils 
into    excitement 


"The  Music  Master" 

Fox 

Strand 

DAILY  MIRROR  —  *  *  slow  moving, 
feathery,  rather  monotonous  cinema  *  *  * 
personally  we  found  it  the  well  known  sob 
bunk    *   *   * 

DAILY  NEWS—*  *  *  a  delightful  picture 
although  it  may  not  make  much  money  *  *  * 
supporting  cast  is  also  excellent  *   *   * 

EVENING  JOURNAL—*  *  *  it  was  ob- 
viously impossible  to  screen  a  play  whose 
principal  appeal  was  the  acting  of  its  main 
character    *  *  * 

EVENING  WORLD—*  *  *  another  heart 
throbber  appealing  to  the  same  set  of  emo- 
tions as  "Stella  Dallas"  *  *  * 

GRAPHIC — *  *  *  romance  as  refreshing 
as  an  old-fashioned  bouquet  *  *  *  a  picture 
you  will  probably  remember  after  you  have 
left  the   Strand  *  *  * 

HERALD-TRIBUNE  —  *  *  *  Dwan  has 
put  his  soul  in  "The  Music  Master"  *  *  * 
brought  tears  to  the  eyes  of  at  least  one  other 
critic    *   *   * 

MORNING  TELEGRAPH  —  *  *  *  well 
constructed,    well    presented    and    well    enacted 

*  *  *    worth    the    wait    of    a    quarter    century 
»  *  * 

POST — *  *  *  good  old  heart  wringer  plot 
has    worn    a    little    thin    since    its    stage    days 

*  *  *     original    play    seemed    to    be    followed 
with   more  than   a  little  faithfulness   *  *   * 

SUN — *  *  *  despite  the  sincerity  of  Mr. 
Dwan's  direction  and  the  acting  the  picture 
is   a    bit    boring   *    *    * 

TELEGRAM—*  *  *  saying  it  with  sob 
stuff    *   *   *    many    old-fashioned    heart    throbs 

*  *  # 

TIMES —  *  *  thoroughly  dignified  film 
transaction  *  *  *  old-time  sentiment  in  old- 
fashioned  clothes   *   *   * 

WORLD — *  *  *  essentially  one  of  old  lace, 
sweetness     and     a     couple     of     aching     hearts 


"Valencia" 
M-G-M 
Capitol 

AMERICAN — *  *  *  so  much  what  her  fani 
love  to  see  her  (Mae  Murray)  do  that  it 
ought   to   duplicate   the   phenomenal   success  ol 


».\ 


"With  Jimmy 
Grainger  arranging 
a  tie  up  with  the 
Ladies'  Home  Jour- 
nal, 237  newspapers, 
and  200,000  news- 
boys for  Tom  Mix 
month  it  begins  to 
look  like  that  guy 
Mix  will  soon  be 
pretty  well  known 
to    picture    fans." 


"The    Merry    Widow." 

DAILY  MIRROR—*  *  *  picture's  weak- 
ness is  in  its  pathetic  story  or  lack  of  it; 
vague  direction;  jerky  cutting  and  abundancy 
of    subtitles    *  *   * 

DAILY  NEWS—*  *  *  story  *  *  *  is  a 
flimsy  thing  *  *  * 

EVENING  JOURNAL—*  *  *  the  director 
has  given  the  film  good  backgrounds  but  all 
the  situations  are  what  is  known  as  purely 
movie    *  *  * 

EVENING  WORLD—*  *  *  except  for  a 
few  flashes  of  Mae  Murray  fire  "Valencia" 
proves  a  trifle  tedious  *  *  * 

GRAPHIC — *  *  *  As  a  program  picture 
"Valencia"  is  good  entertainment  *  *  *  can't 
be  compared  to   "The   Merry   Widow"   *  *  * 

HERALD-TRIBUNE—*  *  *  the  most  ar- 
tificial   picture    we   have    ever    seen    *   *   * 

MORNING  TELEGRAPH—*  *  *  a  beau- 
tiful production  notable  for  fine  direction  and 
exquisite  pictorial  composition  of  romantic  se- 
quences *  *  *  marred  by  a  set  of  titles  *   *   * 

POST — *  *  *  many  picturesque  back- 
grounds against  which  the  rather  uninspired 
doings  take   place     *  * 

SUN—*  *  *  a  puffball  little  story  *  *  * 
lighting  is  fairly  good  and  there  are  some 
pretty   settings   *   *   * 

TELEGRAM  —  *  *  *  picture  for  home 
bodies  *  *  *  personally  conducted  tour  through 
Barcelona    *   *   * 

TIMES  —  *  *  *  not  an  overwhelmingly 
thrilling    affair    *   *  * 

WORLD — *  *  *  Metro  has  gained  a  movie 
with  gayety  because  of  Mae  Murray,  beauty 
because  of  the  direction  of  Buchowetzki  and 
unimportance  because  of  the  story,  all  of  this 
making,   however,   a   movie  of   interest. 


Out  of  Town 

"The    Fire   Brigade"— M-G-M 
St.  Francis,  San  Francisco 

BULLETIN — *  *  *  is  the  most  intensely 
interesting  melodrama  reaching  the  local  sil- 
ver  sheet   in   many  moons   *   *    * 

CALL  AND  POST—*  *  *  strikes  straight 
to  the  heart  through  its  intensely  human 
story  of  the  O'Neil  family — smoke  eaters 
unto  the  third   generation   *   *   * 

CHRONICLE—*  *  *  is  a  fine  picture,  well 
made,     directed     with    skill,     picturesque,     ex- 

DAILY  NEWS—*  *  *  so  powerfully  did 
the  dynamic  action  of  this  pictured  story 
play  upon  my  emotions  that  my  nerves  were 
all  a-tingle   *   *   * 

"The  Gorilla  Hunt"— F.B.O. 
California,    San   Francisco 

BULLETIN — *  *  *  We  have  seen  many 
pictures  of  the  wilds  of  Africa,  but  none 
that   surpassed    *    *    * 

CALL  AND  POST—*  *  *  There's  more 
meaning  in  one  hour  of  this  stirring  picture 
of  actual  life  than  in  a  semester  of  study 
of  printed  page  *  *  * 

CHRONICLE— fascinating  photographs  of 
the  "darkest  interior"  of  Africa,  taken  by 
Ben    Burbridge,    American    explorer. 

DAILY  NEWS—*  *  *  It  is  a  travel  pic- 
ture, but  a  travel  picture  extraordinary  *   *   * 

..XAMINER— *  *  *  Burbridge's  film  is 
straightaway  realism,  and  gives  scenes  never 
before   witnessed    in   celluloid    *    *    * 


CALL  AND  POST—*  *  *  It's  typical 
melodrama  with  a  New  York  East  Side  and 
Park  avenue   contrast    *    *   * 

CHRONICLE—*  *  *  Estelle  Taylor  gives 
a    fine    performance    *    *    * 

DAILY  NEWS—*  *  *  there  is  a  good  deal 

of    tense    melodrama    until    the    final    close    up 

#    #    * 

EXAMINER—*  *  *  is  glorious  old-time 
melodrama.  If  you  like  melo,  you'll  thor- 
oughly  enjoy    it    *    *    * 


"The   Red   Mill"— M-G-M 
Warfield,    San    Francisco 

BULLETIN—*  *  *  Marion  Davies  as  the 
charming  little  Dutch  girl  of  the  play  is 
given    opportunity    to    exercise    her   versatility 

CALL  AND  POST—*  *  *  In  the  skilful 
hands  of  Miss  Davies,  Tina  becomes  a  real 
living  character   *    *    * 

CHRONICLE—*  *  *  Miss  Davies  looks 
very,  very  pretty  in  the  funny  wide  skirts, 
the  sabots  and  the  queer  little  caps,  and  she 
gets    much    fun    out    of   the    role    *    *    * 

DAILY  NEWS—*  *  *  there  really  is  a 
lot  of   fun  to  the  picture    *    *    * 

EXAMINER—*  *  *  It  makes  no  attempt 
to  be   other  than    light    entertainment    *    *    * 


"The    White    Black    Sheep"— First 

Nat'l 

Loew's   State,   Los   Angeles 

EXAMINER—*  *  *  Neither  very,  very 
good  nor  very,  very  bad,  sort  of  betwixt  and 
between,  wtih  a  little  of  everything  to  try 
and  tempt  the  appetite  of  the  blase  theater- 
goer. I  have  no  doubt  it  can  be  listed  as  a 
box-office   attraction.   *   *   * 


TIMES—*  *  *  We  find  Richard  Barthelmess 
melo-ing  his  way  through  a  melodramatic  af- 
fair called  "The  White  Black  Sheep,"  which 
has    more    thrills    per    reel    than    any    feature 

"Twinkletoes"— First  Nat'l 
Warfield,    San    Francisco 

BULLETIN—*  *  *  Colleen  Moore  never 
Bad  a  more  delightful  character  than  that 
of  the  fascinating  little  "Twink"  of  "Twinkle- 
toes,"  the  story  of  London's  Limehouse  the- 
ater   district.    *    *    * 


"New   York"— Paramount 
Granada,  San  Francisco 

BULLETIN—*    *    *   is   just   what   its   title 
indicates,  a  story  of  the   big  city  *   *   * 


DAILY  NEWS—*  *  *  The  name  role  is 
particularly  well  adapted  to  the  abilities  of 
the  star,  a  condition  of  which  she  takes  full 
advantage,  with  the  result  that  "Twinkletoes" 
ranks  as  one  of  her  major  screen  efforts.  *  *  * 

CHRONICLE—*  •  *  Miss  Moore's  per- 
formance  is  delicate,  sensitive,  charming  and 
tender,  bringing  tears  to  the  eyes  for  the 
girl's    misfortunes.    *    *    * 


Coming! 

Another 

"LONE  WOLF" 

Picture 
from  COLUMBIA! 


COLUMBIA    PICTURES 

1600  Broadway,  New  York 


Thursday,  February  24,  1927 


London  Projects 

This  is  the  sixth  of  the  series  of 
articles  based  on  "The  (London) 
Evening  News"  survey  of  theater 
building  activity  in  Great  Britain. 

London— Prominent  in  England  s 
theater  expansion  program  is  Sidney 
L  Bernstein  of  London.  At  Edmon- 
ton where  he  has  one  house,  he  will 
build  a  2,000-seat  house,  and  also 
plans  a  theater  at  Clerkenwell.  He 
will  rebuild  the  Williesdine  Empire, 
seating  1,866  seats,  the  West  Ham 
Empire,  2,530  seats,  and  the  Empire, 
Plumstead,    1,800    seats. 

Croydon  is  to  have  two  new  theaters,  one 
an  elaborate  affair  seating  3,000  and  costing 
about    £250,000,  the  other  a   1,000-seat  house. 

At  least  one  new  house  is  to  be  built  at 
Golders  Green.  It  will  cost  about  £100,000 
and  seat  about  2,500  people.  Erection  of 
another  theater  with  1,800  seating  capacity 
is  planned.  At  Hendon  Central  plans  are 
proceeding    for    a     £120,000    cinema    to    seat 

2,000.  .  , 

An  important  £50,000  reconstruction  plan 
to  be  begun  in  April  will  give  Clapham  Junc- 
tion a  fine  theater  holding  roughly  2,000  peo- 
ple The  present  Electric  Pavilion,  Lavender 
Hill  is  to  be  widened  at  the  part  nearest 
the  'street  and  a  balcony  put  in  which  will 
have  950   seats.  . 

The  owner  of  this  house,  Israel  Davis,  has 
recently  spent  £7,000  on  similar  stage  equip- 
ment  at    the    Shepherd's    Bush    Pavilion. 

The  Prince  of  Wales'  Cinema,  Harrow  Rd., 
is  to  be  rebuilt  to  seat  2,500  at  a  cost  of 
£100,000.  The  proprietors,  A.  E.  Bundy 
and  Sam  Berney,  plan  reconstruction  of  the 
Camberwell  Empire,  an  old  music  hall,  to  ac- 
commodate 2,000,  and  the  enlargement  of 
their    West    Ealing    Cinema. 

Another  old  music-hall  to  be  reconstructed 
is  the  Crown,  Peckham,  now  used  as  a 
cinema.  This  will  cost  about  £100,000.  The 
new   theater    will    seat    2,500. 

Other  projected  London  plans  include  a 
new  picture  theater,  to  seat  3,000,  with  a 
dance  hall,  at  the  Oxford  St.  end  of  Tot- 
tenham Court  Rd.,  the  reconstruction  of  the 
Queen's  Cinema  at  Forest  Gate  to  seat  2,500, 
and  the  building  of  a  similar-sized  house  at 
the    top    of    Brixton-hill. 

Part  of  the  reconstruction  scheme  for  Mme. 
Tussaud's  Exhibition  in  Marylebone  includes 
the   building   of    a   theater    for   over    2,000. 

Two  important  plans  are  in  hand  at  Lewi- 
sham.  One  is  for  the  reconstruction  of  the 
Prince  of  Wales  Cinema  so  that  it  will  seat 
3.000  people  The  present  balcony  is  to  be 
extended  sideways.  The  other  is  to  build  a 
new  house  in  Loampit-vale  which  will  accom- 
modate 2,500  patrons. 

Social  Club  Formed 
Cleveland— The  whole  P.  D.  C.  has 
formed  a  social  club.  The  first  event 
was  a  dinner  followed  by  a  theater 
party  at  Keith's  Palace  to  see  "Get- 
ting Gertie's  Garter." 


—JZM 


DAILY 


li 


Your  Income  Tax 


Benefits  to  which  taxpayers  are 
entitled  under  the  Revenue  Act  of 
1926,  and  the  latest  regulations  re- 
lating to  the  income  tax,  are  out- 
lined in  this  series  of  articles  of 
which  the  following  is  the  eight- 
eenth. 


De  Shettler  at  Cleveland 
Cleveland— Al  De  Shettler,  former 
owner  of  the  Orion,  Toledo,  is  man- 
ager of  the  Plaza,  newest  link  in  the 
Washington  circuit,  operated  by  M. 
B.   Horwitz. 


Deductions  for  depreciation  form  an  im- 
portant item  in  the  returns  of  many  taxpayers, 
and  are  the  subject  of  frequent  inquiries.  The 
word  "depreciation"  is  not  used  by  the  revenue 
act  of  1926,  which  provides  for  a  "reason- 
able allowance  for  the  exhaustion,  wear,  and 
tear  of  property  used  in  the  trade  or  busi- 
ness, including  a  reasonable  allowance 
for  obsolescense."  For  convenience,  such  al- 
lowance usually  is  referred  to  by  regulations 
relating    to    the    income    tax    as    depreciation. 

In  claiming  a  deduction  for  depreciation 
several  fundamental  principles  must  be  ob- 
served. The  deduction  must  be  confined  to 
property  actually  used  in  the  trade,  business, 
profession,  or  vocation.  In  general,  it  ap- 
plies to  the  taxpayer's  capital  assets — build- 
ings, machinery,  etc. — the  cost  of  which  can 
not  be  deducted  as  a  business  expense.  A 
building  or  machine  gradually  becomes  old 
and  worn  out.  On  account  of  this  deprecia- 
tion the  value  of  such  assets  is  decreased.  A 
loss  is  thereby  sustained,  for  which  the  tax- 
payer is  entitled  to  recognition  in  making 
his   return   of   income. 

Depreciation  may  be  claimed  on  all  busi- 
ness property,  which  includes  not  only  build- 
ings and  machinery  of  a  permanent  char- 
acter, but  automobiles,  farm  tractors,  mine 
and  mill  equipment,  offide  furniture,  and 
books.  A  lawyer,  doctor,  or  other  profes- 
sional man  may  not  charge  off  as  a  current 
expense  the  cost  of  a  library  used  wholly  in 
his  profession,  this  being  a  capital  expendi- 
ture and  the  library  a  capital  asset.  But  he 
may  deduct  an  allowance  for  depreciation, 
based   upon   the    useful   life   of   the   library. 


Kopfstein  Back  from  Coast 

Jacques  Kopfstein,  president  of 
Amusement  Pictures  Corp.,  who  was 
on  the  Coast  for  eight  weeks  confer- 
ring with  his  production  associates, 
is   back  in  town. 


Biltmore   Gets    Hi-Mark   Film 

Biltmore  Pictures  has  secured  for 
Greater  New  York  and  Northern  Jer- 
sey, the  Hi-Mark  feature,  "The  Love 
of  Paquita,"  starring  Marilyn  Mills. 


Producing  "Red,  White  and  Blue" 
Mittendal  Bros,  plan  to  produce 
"The  Red,  White  and  Blue,"  which 
Adelin  Leitzbach  is  adapting  from 
the  stage  play. 

Comerford's  $1,800,000  Bond  Issue 
Philadelphia — A  bond  issue  of  $1,- 
800,000  to  retire  mortgages  outstand- 
ing and  for  other  corporate  purposes, 
has  been  floated  by  the  Meco  Realty 
Co.,    Comerford    subsidiary. 

Two  Port  Huron  Theaters 

Port  Huron,  Mich. — Two  new  the- 
aters are  scheduled  to  open  here. 
One  is  the  New  Griswold,  sponsored 
by  William  Ort.  William  Jahr  is 
building  the  other. 


On  Paramount  Lot 
Hollywood — "The  World  at  Her 
Feet"  will  be  Florence  Vidor's  next. 
Luther  Reed  will  direct.  "Ten  Mod- 
ern Commandments"  is  slated  as 
Esther  Ralston's  next.  The  story  is 
by  Jack  Lait.  Richard  Rosson  wi! 
direct.  Arlette  Marchal  and  Ginette 
Maddic  have  just  arrived  in  Holly- 
wood. No  parts  have  been  assigned. 
Pola  Negri  began  work  yesterday  on 
"The  Woman  on  Trial"  with  Mau- 
ritz  Stiller  directing  and  Ricardo  Cor- 
tez  and  Lido  Manetti  in  the  lead 
male  roles. 


Colonial  Theater  in   Brooklyn 
Site  has  been  purchased  for  a  Co- 
lonial   type    theater    at    96-102    Pine- 
apple St.,  Brooklyn.     It  will  be  com- 
pleted in  September. 


Howard  at  Atlanta 

Atlanta — Frank  Howard,  formerly 
connected  in  Detroit,  is  new  man- 
ager for  P.  D.  C,  succeeding  J.  S. 
MacHenry. 


Constant  Buys  Another 

Bellaire,  O. — A.  G.  Constant,  who 
owns  a  chain  in  Southern  Ohio,  has 
purchased  the  Temple  from  George 
Velas. 


YOU'LL  FIND  ONE 
EVERYWHERE 


CLOTH  BOUND 

NEARLY  1000  PAGES 

A  MINE  of  INFORMATION 


THOUSANDS  ARE  ASKING  FOR 
THIS  BOOK  — THE  SUPPLY  IS 
LIMITED  —  ORDER  NOW  —  TO- 
DAY —  ITS  FREE  TO  FILM  DAILY 
SUBSCRIBERS 


THE 


12 


DAILY 


Thursday,  February  24,  1927 


It 


Reichstag  Would  Gut 
Ufa  Subsidy  Request 

(Continued  from  Page   1) 
gram,  of  course,  would   embrace  the 
Ufa  as  the  cornerstone. 

Ufa  is  in  the  midst  of  many  con- 
ferences with  the  publishing  house 
of  Scherl,  the  guiding  head  of  which 
is  Alfred  Hugenberg,  variously  de- 
scribed as  the  Northcliffe  of  Ger- 
many because  of  his  new  manifold 
publishing  interests.  Hugenberg  also 
is  most  prominent  in  the  affairs  of  the 
Nationalist  party  and  wields  a  tre- 
mendous political  influence.  It  is  un- 
derstood the  Ufa  conferences  con- 
ducted through  the  house  of  Scherl 
are  for  the  purpose  of  enlisting  Gov- 
ernment financial  aid  either  through 
subsidy  or  export  credits  so  that  the 
industry  here  can  be  rehabilitated. 

The  influence  which  Hugenberg 
can  bring  to  bear  is  best  evidenced 
by  the  fact  that  through  the  Nation- 
alist party  he  can  practically  dictate 
policy  to  several  members  of  the 
Marx   Cabinet. 

The  budget  Committee  of  the 
Reichstag  has  determined  to  ask  the 
industry  to  reduce  its  requests  for  and 
to  the   lowest  possible  point. 


German  Gov't  May  Extend 
Credits  to  Cover  Exports 

The  Times'  bureau  in  Berlin  con- 
siders it  quite  likely  that  the  German 
Government  will  come  to  the  assist- 
ance of  the  film  industry  there.  This 
may  take  the  form  of  export  credits. 
The  Government  can,  on  special  au- 
thority, grant  guarantees  on  exports 
to  the  extent  of  175,000,000  marks. 
Some  political  circles  in  Berlin,  how- 
ever, cannot  understand  why  this 
should  be  necessary  since  export  is 
impossible  without  further  home  pro- 
duction. 

Politically,    there    will    be    a    storm 
over    Hugenberg's    activities.      It    is 
natural  for  all  opponents  of  the  Na 
tionalist    party    to    oppose    his    plans 
of   resuscitating  Ufa.     n 


"Chocolate    Soldier"    Suit 

Suit  of  Jesse  A.  Levinson  \p  re- 
;    strain    George    Bernard    Shaw  V°nl 

stating  to  film  producers  that  a  *pic- 
>  turization  of  "The  Chocolate  Soldier" 
-  would  infringe  on  Shaw's  copyright 
i  on  "Arms  and  the  Man,"  is  sched- 
■  uled  for  March  14,  says  a  copyright 
'  dispatch   to  "The  New  York   Herald 

Tribune." 


Baxter   Goes   to   Coast 

;  Warner  Baxter,  who  has  just  com- 
pleted    work     in     "The     Telephone 

!  Girl,"    has    left    for    the    Coast.      He 

i  next  will  appear  in  "Drums  of  the 
Desert,"  a  new  Zane  Grey  story  for 

5  Famous. 


j  Phonofilm  at  U-B  House 

!  Cleveland — The  Detroit,  one  of  the 
,  U-B  houses,  will  offer  the  DeForest 
i  Phonofilm  at  the  Detroit,  starting 
:  Saturday.  This  is  the  first  exhibition 
.  of  the    Phonofilm   at   Lakewood. 


Lord   Directing   "Topsy  and   Eva" 

'       Hollywood — Del   Lord  is   to   direct 
;  the    Duncan    Sisters    in    "Topsy    and 
Eva."     Originally,   Lois   Weber   was 
'  slated  to  direct  the  picture. 


Do  You  Know 


THAT  the  M-G-M  studio 
in  1927  will  use  more 
than  50,000,000  feet  of  raw 
film  for  domestic  distribu- 
tion? This  strip  would  span 
the  Pacific  Ocean  at  its 
widest  point. 


Busy  in   East 

Spring  production  activities  are 
scheduled  to  get  under  way  with  a 
rush  at  the  Paramount  Long  Island 
studio  in  early  March.  Four  produc- 
tions will  be  added  to  the  two  al- 
ready in  progress.  It  is  expected  that 
until  the  middle  of  April  five  pro- 
ductions will  be  in  progress  simul- 
taneously. 

Present  plans  call  for  three  pic- 
tures on  March  7.  These  will  be 
Thomas  Meighan  in  "We  Are  All 
Gamblers,"  Herbert  Brenon's  "The 
Devil  Is  Alive"  and  Richard  Dix's 
"The  Roughneck  Gentleman."  There 
may  also  be  a  fourth  on  that   day. 

Feb.  28  was  chosen  for  the  starting  date 
of  Raymond  Griffith's  first  starring  picture 
in  the  East,  but  he  has  been  delayed  on  the 
Coast.  Copies  of  the  story  have  been  sent 
to  him  so  Associate  Producer  LeBaron  hopes 
to  have  the  story,  cast  sets  and  other  de- 
tails ready  for  him  to  begin  work  immediately 
after    his    arrival.      Frank    Tuttle    will    direct. 

Becky  Gardiner  is  now  working  on  a 
script  for  Meighan's  picture.  The  story  is 
by  Owen  Davis.  Exteriors  will  be  made  in 
Florida.  Greta  Nissen  will  be  leading  wo- 
man.    Malcolm   St.   Clair  will  direct. 

Director  Elmer  Clifton  is  now  receiving 
reports  from  location  scouts  in  north  coun- 
try and  other  details  for  the  start  of  the 
Dix  picture  are  rapidly  being  whipped  into 
shape.  Practically  all  of  this  story  will  be 
filmed      on      a      snow      and      ice      background. 

Brenon's  next  is  also  an   Owen   Davis  story. 

At  the  present  time  W.  C.  Fields  is  at 
work  in  his  fourth  starring  picture  for  Para- 
mount. It  has  not  been  titled.  Gregory 
La  Cava  is  directing  and  Mary  Brian  has 
one  of  the  principal  feminine  roles.  Ed 
Wynn  and  the  company  making  "Rubber 
Heels"  under  Victor  Heerman's  direction  are 
at  Niagara  Falls  for  the  sequences  which 
climax   the    production. 


Motion 
Picture 
Studio— for 
,    Rent 


A  completely  equipped  motion  pic- 
ture studio  right  in  the  heart  of 
things — 220  West  42nd  St.,  for  rent 
for  any  period.  Modern  camera  and 
lighting  equipment.  Expert  camera 
men.  Ideas  developed.  Complete 
facilities  for  titling  and  finishing. 
Moderate  prices.  Call,  phone,  or 
write. 

Eastern 

•RATIOK 


CORPORATION 


Film 

220W.42nd.Stk 


Wisconsin   3770 


Roach,  Hearst  Films 
on  M-G-M  Program 

(Continued   from  I'age    1) 

short  product  acquisitions  is  to  be 
made   soon,   Schenck  promises. 

Under  the  terms  of  the  deal  with 
Roach,  M-G-M  next  year  is  assured 
ten  Our  Gang  comedies,  ten  Charley 
Chase  comedies  and  ten  featuring 
Max  Davidson.  In  addition  to  these 
short  subjects,  Roach  will  supply  six 
Epic  Western  comedies  and  six  com- 
edies featuring  well  known  stars. 

There  will  be  104  issues  of  the 
M-G-M  Newsreel,  which  is  to  be 
issued  twice  a  week.  Novelty  of 
conception  and  introduction  of  a  new 
idea  in  newsreels  is  promised. 

Productoin  of  a  newsreel  for 
M-G-M  by  the  Hearst  organization 
will  not  interfere  with  International 
News,  which  Hearst  produces  for 
Universal  release.  The  contract  be- 
tween Universal  and  International 
still   has   several  years   to   run. 


Danvers  Theater  Opens 

Danvers,  Mass.- — The  Orpheum, 
owned  and  operated  by  Louis  N. 
Brown,    has    opened,    seating    1,000. 


Earns   $3,148,810 

(Continued  from  Page   1) 

bian  chain  in  New  Jersey,  numerous 
other  theaters  and  through  the  build- 
ing of  new  houses. 

Additional  income  from  these  acquisitions 
are  reflected  but  slightly  in  the  earnings  for 
1926.  During  the  year,  the  number  of 
shares  of  common  was  increased  from  334,- 
000    to    616,000. 

Box-office  receipts  and  other  income  for 
1926  totaled  $22,909,812,  more  than  doubling 
the  income  of  $9,691,584  for  the  year  pre- 
vious. Dividends  paid  during  1926  amounted 
to  $1,315,262,  compared  with  $605,902  for 
1925.  Total  assets  were  listed  at  $71,699,386 
at  the  close  of  the  year,  compared  with  $24,- 
497,293  in  1925,  while  current  assets  of  over 
$9,000,000  compared  with  current  liabilities 
of  less  than  $1,500,000  at  the  close  of  1926. 
More  than  $7,000,000  was  reported  available 
for    construction. 


Honor    Bruce   Johnson 

London — Principal  London  exhib- 
itors were  hosts  to  E.  Bruce  John- 
son, of  First  National,  at  a  gathering 
here.  Among  those  present  were 
Will  Evans,  head  of  the  P.  C.  T.; 
A.  E.  Abrahams,  an  active  figure  in 
local  theater  purchases;  Sidney  Bern- 
stein, Major  Gale,  William  Robinson, 
Stapleton  Holloway,  J.  Perry,  M. 
Pesaresi,  Alex  B.  King  and  George 
Urie    Scott. 


JgfeHEWSPAPER 
o/FILMDOM 


ML  THE  NEWS 
ALL  THE  TIME 


VOL.  XXXIX     No.  47 


Friday,   February  25,    1927 


Price  5  Cents 


Movietone 

MOVIETONE— the  syn- 
chronization of  sound 
and  motion  photograph- 
ically— is  ready.  It  will  shortly 
make  its  bow.  The  Fox-Case 
group  has  been  working-  very 
quietly.  Months  in  time  and 
thousands  in  dollars  have  been 
spent  in  bringing  the  compon- 
ent parts  up  to  snuff. 

There  were  difficulties  with 
the  tonal  range.  The  distribu- 
tion of  sound  waves  behind  the 
screen  was  another.  Technical 
problems  were  numerous  but 
knotty  as  they  were,  many  have 
now  been  met. 

Highlights 

Yesterday  a  reel  of  tests  and  four 
songs  by  Raquel  Meller  were  demon- 
strated. All  of  them  splendid  and  in 
perfect  timing.  The  Meller  numbers 
were  excellent. 

Movietone  equipment  is  identical 
with  Vitaphone  equipment.  Both  are 
made  by  the  Western  Electric  Co. 
which  controls  the  telephonic  and 
radio  broadcasting  patents  utilized 
in  amplifying  the  recorded  material 
Installation  prices  for  Movietone  and 
Vitaphone  will  be  the  same,  which 
means  around  $15,000.  Like  Vita- 
phone, Movietone  can  be  applied  to 
any  standard  projector. 

Fox  claims  many  advantages  for 
its  device.  In  the  event  of  breakage 
in  small  or  large  proportions,  neither 
element  is  affected.  Sound  is  picked 
up  where  the  patch  is  made.  We 
hold  this  to  be  a  point  of  the  utmost 
importance. 

Movietone  shipments  go  out  like 
regular  prints  in  regular  cans.  No 
concern  over  handling.  A  .  wrong 
sound  accompaniment  is  impossible 
since  the  process  is  photographed 
right  on  the  film. 

Product  and  Usage    ( 

Vitaphone  theaters  can  use  Movie- 
tone. A  comparatively  slight  adjust- 
ment in  the  booth  makes  this  pos- 
sible. There  can  be  no  competition 
in  equipment  since  both  processes  use 
Western  Electric  amplification  de- 
vices. 

What  then  will  happen?  The  sit- 
uation resolves  itself  down  to  two 
eventualities.  One  concerns  product. 
Here  the  competition  will  be  keen. 
The  other  is  the  test  of  time  in  the 
theater.  The  device  that  wears  bet- 
ter will  come  out  on  top.  The  future 
will  determine  which  it  is. 

KANN 


Buys  20  Theaters? 

Los  Angeles  —  Julian 
Ajoura,  owner  of  many 
South  American  theaters, 
who  is  producing  "Ber- 
gerno"  here,  has  sold  20 
of  his  houses  to  Famous, 
it  is  reported. 

Famous  had  received  no 
word  yesterday  on  the  re- 
ported Ajoura  deal. 


Movietone  Ready  for  Market; 
Four  Films  a  Week  Planned 


RECORD  T  EARNINGS 
FORECASHHIS  YEAR 

Dividend    Distribution    on 

Common  Expected  to 

be  Started 

Operations  of  Universal  Pictures, 
Inc.,  since  the  beginning  of  its  cur- 
rent fiscal  year  on  Nov.  7,  1926,  are 
understood  to  have  been  running  sub- 
stantially in  excess  of  the  correspond- 
ing period  a  vear  ago,  declares  "The 
Wall  St.  News." 

"Present  indications  are  that  this 
situation  will  continue  during  the  re- 
mainder of  the  current  period,  which 
(Continued    on    Page    8) 


BRITISH  EXHIBITORS 
FROWN  ON  BOYCOTT 


Rank    and    File    Opposed 

to  Ban  on  Famous 

Product 

London — Boycott  of  Famous  pro- 
duct throughout  Great  Britain  is  not 
looked  upon  with  favor  by  the  rank 
and  file  of  exhibitors.  The  drastic 
action  of  the  Cinematograph  Exhib- 
itors Assn.  in  banning  the  company's 
protest  in  retaliation  for  its  acquisi- 
tion of  theaters  at  Birmingham,  is 
not  meeting  a  ready  response.  H. 
Moorhouse  of  the  Moorhouse  circuit, 
(Continued    on    Page    2) 


British   Imports   Drop 

Washington  Bureau  of  THE  FILM  DAILY 
Washington  —  British  imports  in 
1926  aggregated  62,427,433  linear  ft., 
compared  with  179,304,467  ft.  in  1925, 
according  to  the  Dept.  of  Commerce. 
In  the  latter  year,  however,  there 
was  a  period  of  six  months  during 
which  no  import  duty  was  levied,  in 
addition  to  which,  two  months'  prior 
(Continued    on    Page    8) 


U.  S.  Will  Act  on  Rembusch  Complaint 

If  Probe  Discloses  Law  Violation 

Washington  Bureau   of   THE  FILM   DAILY 

Washington — The  Dept.  of  Justice  would  have  no  hesitation  in 
proceeding  against  a  former  cabinet  member  if  preliminary  investi- 
gation disclosed  that  the  organization  of  which  he  is  the  head  is 
operating  in  violation  of  law.  This  attitude  was  indicated  yesterday 
by  officials  of  the  department  in  commenting  upon  the  letter  of 
Frank  J.  Rembusch,  head  of  the  Indiana  exhibitor  association  com- 
plaining against  the  Hays'  association,  which  he  declared  is  operat- 
ing in  restraint  of  trade. 

Rembusch's  letter  is  being  considered  by  the  anti-trust  division 
of  the  department  where  an  investigation  will  be  conducted  to  de- 
termine whether  there  is  any  basis  for  the  charges  made.  If  they 
are  found  justified,  it  is  probable  that  the  Government  will  take 
prompt  action. 

It  is  explained  at  the  department  that  no  information  has  been 
received  other  than  that  contained  in  Rembusch's  letter.  The  pro- 
cedure in  such  cases,  however,  is  to  confer  with  complainants  with 
a  view  to  bringing  out  all  the  information  they  may  have  regarding 
the  matters  embodied  in  the  complaint.  In  many  instances,  the  per- 
sons or  organizations  accused  also  are  interviewed  to  get  their  side 
of  the  situation,  the  department  being  reluctant  to  put  anyone  to  the 
expense  and  undesirable  publicity  attending  unsubstantiated  charges. 


Pictures     Projected     with 

Same  Equipment  as 

Vitaphone 

After  months  of  experimentation,  ' 
Movietone,  the  synchronization  device 
developed  by  the  Fox-Case  Coro. 
under  the  guiding  hand  of  the  F  /x 
Film  Corp.  was  demonstrated  ye:  - 
terday. 

The  Fox-Case  Corp.  next  Mont  ay 
begins  production  of  Movietone  re- 
leases at  the  rate  of  four  and  possib- 
ly more  a  week.  The  device  is  now 
ready  for  the  market.  At  a  later  date 
it  is  not  improbable  that  a  studio  on 
the  Coast  will  be  built  for  the  pro- 
duction of  short  numbers  and  the  ap^ 
plication  of  synchronization  to  regu' 
lar  dramatic  features. 

Fox  has  at  least  one  feature  in 
mind  with  Movietone  accompaniment. 
In  all  probability,  sound  and  motion 
will  be  combined  in  part  only,  al- 
though synchronization  for  the  com- 
(Continued    on    Page    7) 

Cleveland  Expansion 

Cleveland  —  The  Brooklyn-Broad- 
yue  Co.  now  operating  a  chain  here 
is  expanding  rapidly.  In  addition  to 
the  Broadvue,  which  was  finished  in 
January,  the  company  has  broken 
ground  for  a  1,500-seat  house  on 
Lake  Shore  Blvd.,  at  Huntmere  Rd. 
(Continued    on    Page    2) 

Loss  $109,085 

Net  loss  of  $109,085,  after  interest 
and  other  charges,  is  reported  by 
Warner  Bros.,  for  the  three  months 
ended  Nov.  27,  1926.  This  is  the  first 
quarter  of  the  company's  fiscal  year. 
Consolidated  income  account  for  the 
period  follows: 

Operating     profit $40,192 

Interest  and   miscellaneous  charges..  144,924 

Loss    $104,732 

Minority  interest   in   subsidiaries....  4,352 

Net    loss    $109,085 


Schlesinger  Returning  to  Europe 

Gus  Schlesinger,  general  manager 
of  the  foreign  department  of  War- 
ners, leaves  Saturday  for  an  extended 
trip  abroad.  He  will  go  direct  to 
London  for  a  conference  with  United 
Kingdom  officials  and  then  to  Ger- 
many to  make  special  distribution 
arrangements  for  Germany  and  sur- 
rounding territories  on  Warner  pic- 
tures as  well  as  German  product 
which  may  be  acquired  as  "kontin- 
gent"    for    German    distribution. 


THE 


Friday.   February  25,    1927 


THE* 

Mr  NEWSPAPER 
«/"FILMDOM  , 


\m  lf«WlL^4i|-THt  Ntws 

P1*»P^^AILT"E  TIME 

*Vwil|g|jff 


Vol.XXXIXNo.47     Friday,  Feb.  25.  1927    Price  5  Cents 


JOHN  W.  ALICOATE 


Publisher 


Published  daily  except  Saturday  and  holidays 
at  1650  Broadway.  New  York,  N.  Y.,  and 
copyright  (1927)  by  Wid's  Films  and  Film 
Folk.  Inc.  J.  W.  Alieoate,  President  and 
Publisher;  Maurice  D.  Kami,  Vice-President 
and  Editor;  Donald  M.  Mersereau,  Treas- 
urer, Business  and  Advertising  Manager; 
Ralph  Wilk,  Traveling  Representative.  En- 
tered as  second  class  matter  May  21.  1918, 
at  the  post-office  at  New  York,  N.  Y. 
tinder  the  act  of  March  3,  1879.  Terms 
(Postage  free)  United  States,  outside  of 
Greater  New  York,  $10.00  one  year;  6 
months.  $5.00;  3  months,  $3.00.  Foreign, 
$15.00.  Subscribers  should  remit  with  order. 
Address  all  communications  to  THE  FILM 
DAILY.  1650  Broadway,  New  York,  N.  Y. 
Phone  Circle  4736-4737-4738-4739.  Cable  ad- 
dress: Filmday,  New  York.  Hollywood, 
j.  California — Harvey  E  Gausman,  Ambassa- 
■/S  l°r  Hotel:  'Phone.  Drexel  7000  and  Wash- 
-»'  ington  9794,  London — Ernest  W.  Fredman, 
The  Film  Renter,  58,  Great  Marlborough  St., 
London,  W.  I.,  Paris — La  Cinematographic 
Francaise.  5,  Rue  Saulnier. 


Financial 


Famous  again  took  the  lead  on  sales  in 
the  film  market,  turning  over  11.300  shares  to 
a  Y$,  drop.  Loew's,  Inc.,  had  a  busy  day, 
with  however  a  lfyi  break  in  price  on  sale-. 
aggregating  7,900  shares.  American  Seating 
continued  its  active  upward  trend,  selling 
3,700  shares  at  a  l^i  rise.  Motion  Picture 
Capital   won   a    point   on   a   negligible  turnover. 


Quotations 

High 

Low 

Close 

Sales 

Am.     Seat.     Ytc.  .  . 

45  X 

44!^ 

45  JX 

3.700 

"Am.    Seat.    Pfd.    . 

46 

•Balaban    &    Katz. 

63'/4 

*Bal     &   Katz  Vtc. 

73  4 

Eastman    Kodak    .  . 

1 3 1  yt 

131 

1314 

600 

Famous    Players    .  . 

11 4  M 

113 

113 

11,300 

*Fam.   Play.    Pfd.  . 

120  i4 

*Film    Inspect. 

7 

*First    Nat'l.    Pfd. 

98 

Fox    Film    "A"  .  .  . 

68  'A 

68 

68 

700 

Fox    Theaters    "A" 

22 '4 

21'/* 

21?* 

1.000 

*Intern'l    Project. 

10?-* 

Loew's,    Inc      .... 

58 

56;  • 

57  4 

7,900 

•Metro  Gold.    Pfd.. 

26 

M.    P.    Cap.    Corp. 

12 

1'", 

12 

500 

Pathe    Exclr    "A". 

40 

40 

40 

100 

■fParamount    B'way 

100 

99?* 

100 

3 

ttRoxy    "A"     

36J4 

35 

ttRoxy     Units      .  . 

41 

39 

ttRoxy   Common    . 

12** 

11?/* 

Skouras    Bros 

44 

44 

44 

"Stan.    Co.    of   Am 

87 

*Trans-Lux    Screen. 

7'A 

*Univ.    Pict     Pfd . . 

100 

•Universal     Pictures 

39 

Warner    Pict.    "A". 

41  A 

39f4 

39« 

3,300 

Warner   Pictures    . . 

29  y4 

29          29 
t   Bond  Mark 

1,000 

*  Last  Prices  Quoted 

et 

**  Philadelphia  Market 

tt   Bid 

and  Ask 

Alperson   Promoted 

Kansas  City — E.  L.  Alperson,  for- 
merly Warner  manager  here,  has 
been  made  division  manager  with 
supervision  over  Omaha,  Kansas 
City  and  St.  Louis. 


Fred    Meyers'    Wife    Recovering 

Milwaukee  —  Mrs.  Fred  Meyers, 
wife  of  the  managing  director  of  the 
Alhambra,  is  recovering  slowly  from 
a  skull  fracture  sustained  when  struck 
by  an  automobile. 


62  in  Seattle 

Seattle — Seattle  now  has  62 
theaters  of  which  59  are  in  op- 
eration at  present.  By  Jan., 
1928,  it  is  predicted  the  city's 
total  will  reach   75. 


British  Exhibitors 

Frown  on  Boycott 

(Continued   from  Page    1) 

Manchester,  operating  over  20  thea- 
ters, has  flatly  refused  to  be  a  party 
to  the  "absurd  boycott."  Many  others 
express   similar   views. 

J.  C.  Graham,  Famous  managing 
director,  in  a  statement  cites  20  points 
in  defense  of  the  company's  action. 
His  declaration  that  Famous  willing- 
ly will  sublet  the  Futurist,  Birming- 
ham, "to  any  exhibitor  who  will  as- 
sume our  obligations  and  contract  to 
protect  our  first  run  releases  in  Bir- 
mingham on  similar  basis  as  has  ex- 
isted in  the  last  six  years,"  is  carry- 
ing considerable  weight.  Provincial 
exhibitors,  as  a  result,  feel  that  the 
imagined  danger  of  key  city  theater 
"grabbing"    has    been    removed. 


Your  Income  Tax 


Benefits  to  which  taxpayers  are 
entitled  under  the  Revenue  Act  of 
1926,  and  the  latest  regulations  re- 
lating to  the  income  tax,  are  out- 
lined in  this  series  of  articles  of 
which  the  following  is  the  nine- 
teenth. 


To  compute  the  amount  of  depreciation 
which  may  be  claimed,  a  taxpayer  should  de- 
termine the  probable  life  or  the  property,  then 
divide  by  the  number  of  years  it  will  be 
usable  in  the  business  in  which  employed. 
The  result  thus  obtained  will  represent  the 
amount  which  may  be  claimed  as  a  deduction. 
For  example,  a  frame  building,  the  probable 
lifetime  of  which  is  25  years,  cost  $5,000. 
Divide  $5,000  by  25  and  claim  $200  each  year 
as   a   deduction. 

The  value  to  be  cared  for  by  depreciation 
is  the  cost  of  the  property,  if  acquired  by 
purchase  after  February  28,  1913.  If  ac 
quired  by  purchase  prior  to  that  date  the 
value  basis  is  the  cost  of  the  property  or  its 
fair  market  value  as  of  March  1,  1913, 
whichever   is    greater. 

Depreciation  of  a  home  or  property  used 
for  pleasure  or  convenience,  such  as  an  auto- 
mobile,   can    not    be    claimed. 

Depreciation  due  to  changes  in  the  social 
or  business  conditions  of  a  neighborhood,  or 
changes  of  street  grade,  or  fluctuations  of 
market   values,   can   not   be  claimed. 

Depreciation  of  land,  whether  improved  or 
unimproved,   can   not  be  claimed. 

When  in  the  course  of  years  the  owner  of 
property  has  claimed  its  cost  as  depreciation, 
no   further   claim   will  be   allowed. 

Depreciation  does  not  apply  to  inventories 
or    stock    in    trade. 

The  potential  earning  capacity  of  an  in- 
dividual, his  inventive  genius,  or  his  literarv 
ability  may  not  be  made  the  basis  of  an  al- 
lowance   for    depreciation. 


Educational  Suit  Dismissed 
Holding  that  advances  made  for 
distribution  of  a  number  of  pictures 
were  not  loans  but  advances  made 
conditioned  upon  the  defendant's 
share  of  the  profits  to  reimburse  the 
plaintiff,  Educational's  suit  for  $21,- 
371  against  International  Film  Ser- 
vice   has   been   dismissed. 


PHIL 

DALY 

SEZ/ 


"We  ain't  much  for 
pluggin'  the  other  feller's 
biz  but  if  you  ain't  got 
your  tickets  for  the  Roxy 
getaway  you  probably 
ain't  goin'  to  go.  Over  ten 
grand  of  requests  are  in 
for  6,000  seats  and  unless 
they  sit  'em  one  atop  the 
other  lots  of  the  regulars 
will  attend  the  premiere 
by  readin'  about  it. 


Cleveland  Expansion 

(Continued  from  Page  1) 
The  Union  Square,  1,700  seats,  at 
Union  Ave.  and  E.  114th  St.,  will 
be  completed  in  April.  A  2,000-seat 
house  will  be  built  on  Lorain  Ave. 
at  W.  118th  St."  The  Shaw-Hayden, 
a  900-seat  house  recently  purchased 
from  the  Washington  circuit,  is  to 
be  completely  remodeled  and  its  seat- 
ing capacity  doubled.  The  company 
also  has  plans  for  a  3,000-seat  house, 
which   will  be   announced   later. 


Loew's  in  Louisville 

Louisville — Work  starts  soon  on 
the  3,500-seat  theater  to  be  built  here 
for   Loew's. 


Fox-Carmen  Case  Appeal  Denied 

Appeal  of  Fox  from  judgment  of 
$59,406  obtained  by  Jewel  Carmen, 
was  denied  yesterday  by  the  Court 
of  Appeals.  The  case  has  been  in 
the  courts  since  1917.  This  ends  the 
action  so  far  as  state  courts  are  con- 
cerned. Miss  Carmen  contended  that 
Fox,  which  had  placed  her  under 
contract  when  she  was  an  infant,  and 
wheji  she  signed  a  contract  with 
Frank  Keeney,  induced  the  latter  to 
discharge  her.  Nathan  Burkan  rep- 
resented  Miss   Carmen. 


Luncheon  for  Murnau 
Los  Angeles — A  farewell  luncheon 
is  to  be  tendered  F.  W.  Murnau, 
Mar.  3,  prior  to  his  departure  for 
Europe,  to  resume  production  there. 
He  made  one  picture  in  America, 
"Sunrise,"  for  Fox. 


Voting  on  Sunday  Shows 
Lake  Placid,  N.  Y.— Voters  will 
express  their  views  on  Sunday  shows 
in  an  unofficial  referendum  to  be  held 
Mar.  IS.  A  petition  circulated  by 
the  Chamber  of  Commerce  showed 
overwhelming  sentiment  in  favor  of 
Sunday  shows. 


Knoepfle  New  Warner  Manager 

Cincinnati — R.  Knoepfle  has  been 
appointed  manager  of  the  Warner 
branch. 


"Beloved    Rogue"    Opening    Mar.    12 
Owing   to   rearrangement  of   book- 
ings, "The  Beloved  Rogue"  will  open 
Alar.   12  at  the  Mark  Strand. 


Equipment  Notes 


New  Quarters  for  Mayer  Co. 
The  Max  Mayer  Co.,  specialists  inl 
studio   and   photolighting   equipment,! 
with    offices    formerly    at    218    West! 
42nd   Street,  have  removed  into  new 
and  larger  quarters  at  233  West  42nd 
Street.       The    company    is    expert   in 
the   handling   of   problems    using   the 
devices  which  come  under  the  Sperry 
patents. 


New  Screen  Offered 

The  Wonder  Picture  Screen  Co., 
Minneapolis,  is  offering  a  screen 
which  claims  the  merits  of  no  glare 
and  a  minimum  of  distortion. 


Christie    at    A.M.P.A. 

At  the  weekly  luncheon  of  the 
A.M.P.A.  yesterday,  Charles  Christie 
spoke  on  the  importance  of  advertis- 
ing. R.  H.  Bumside  followed  wit/? 
his  impressions  of  the  Famous  per- 
sonnel and  organization.  Karl 
Brown,  author  and  director^  of  "Stark 
Love,"  gave  some  interesting  facts 
concerning  the  filming  of  that  pic- 
ture with  native  actors  in  South  Car- 
olina. 


This  is  a  "Cornerblock"  cut  furnished 
FREE  for  all  Pathecomedies  at  your 
Exchange. 


V 


Motion 
Pictures 
to  Order 


"^ 


Presentation  trailers;  stunt  openers; 
ideas  developed ;  complete  facilities : 
lighting,  cameras,  operators,  sets,  tit- 
ling, printing.  Studio  convenient  to 
everything— 220  W.  42nd  St.,  N.  Y. 
Moderate  prices.  Superlative  service. 
Let  us  help  you  build  your  box-office 
standing.     Call,    write   or   'phone. 

Eastern 

"^|«<    CORPORATION 

rum  q„ 

220W.4Znd.St.-J 


Wisconsin    3770 


I 


HERE  T14EY  COME  \ 


HE  THEY  COME  ! 


I 


MJAJMMERL 


\ 


wit* 


£*5) 


l&JI 


h&*i 


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"^A\ 


\ 


*&A 


'ationc 


J\r/>t 


Pictu 


w*E  did  it  last  year 
WE'VE  done  it  THIS  YEAR 

11 -OUTSTANDING 

"         HITS/ 

•J  J  week  after  week  -  hit 
A*  after  hit  sensations 

ALL  FOR  THIS  SPRING- 
AND  SUMMER  jfrom. 


FIRST    NATIONAL 


lAtJ  lUMMEU 


•  •  • 


that's  what  Joe  Siegel 
wired— but  now— right 
NOW-for  Sprina-for 

Summer- FIRST  NATIONAL 

writes  new  chapters  in  the 
industry's  story  of  success 
—pouring  out  a  golden 
stream  of  star  hits  with 
eleven  [count  'eml  out-     ; 
standing  sensations  that    £ 
will  challenge  the  great-   * 
est  group  of  any  month  ^ 
—any  year— any  record:  £ 


0 


s 


& 


& 


€? 


.-& 


NO  INTER  SEASON 
LETUP/  -  -  -  - 
YOU1L  REAP  A 
SPRING  -  SUMMER 
HARVEST  UNMATCHED 
in  BOX-OFFICE  RECORDS- 


NORMA 

TA1NAPCI 

in  CAMILLE 


Just  the  story  fo  Dole 
the  Ritz  scale — Jtn*i 
by  Al  Santell — ejtc; 
vouch  it  to  be  tv  bat 


CONSTANCE 

TALNAPGE 
inTheVenusofVenie 


Iron  man  in  a  m- 
mighty  seas  —  Sik 
"The  Sea  Hawk. 


G  R 


CORINNE 


in 


I  F  P  I  f  I 

THREE    HOUIS 


He  starts  the  lauul 
here's  his  greats- 
laughs  will  soumfro 

CHARLIE  MURRAY  ad 
CHESTER  CONKLIN  n 

McFadden's  Flail 

A  gem  of  the  ocm- 
and  romance — tiM 
Gob  and  the  girle 
tell  the  world.        , 


BABE 


III 


in 


Babe  Comes  Horn; 


George  Fitzmaurtfl 
Billie  Dove,  moj| 
National's  newstal 
hits  ten  thousand  < 


BIG   BERTH! 

[Tentative  Title] 


luxurious  production  scintillating  with  life  and 
[or — by  far  Norma's  best — the  story  of  the  lady 
the  Camillas — romantic,  colorful,  compelling. 


—New  York  hotel  life  on 
rt  in  treatment — directed 
—great  production — they 


Colleen  MOORE 

In 
ORCHIDS  and  ERMINE 


idem  Venus  de  Smilo — when  she  isn't  breaking 
leart,  she's  picking  a  pocket — and  Venice,  oh, 
w  wonderfully  they've  caught  the  life. 


tat  roars  with  the  rush  of     MILIlOM      SILLS 
c  outstanding  role  since  i  II 

f Hi  SEA  TIGER 


irinne  comes  through  with  a  knockout — mother 
e — child  love — husband  love  woven  into  rare 
*ma — gowns  such  as  only  Corinne  can  wear. 


d  round  the  world — and 
nths  to  make  it  but  the 
ere  to  rafters. 


HASRY 

L  A  N  G  D  O  N 

in     LONG    PANTS 


veeks  N.  Y.  Strand — Extended  run  Adams,  De- 
it— Extended  run  Cameo,  Cleveland — Two  weeks 
ntheon,  Toledo — Broke  records,  Garrick,  Duluth 
Rialto,  Omaha  —  Empress,  Oklahoma  City  — 
*que,  Newark — Nuf  Sed ! 


>er  dreadnaught  of  thrills 
n  salute  to  the  American 
>ehind!    Special  '—We'll 


CONVOY 

with  Dorothy  Macfcalli 
and  Lowell  Sherman 


th  Anna  Q.Nilsson — to  be  released  at  the  height 
the  baseball  season — millions  in  publicity  to 
>wd  millions  into  the  nation's  theatres — First 
itional  bags  the  biggest  in  sight  for  you! 


for  First  National — with 
us  of  all  beauties  —  First 
Ben  Lyon  whose  fan  mail 

A  bet? — you  bet! 


THE 
TENDER  HOUR 


lat  a  laugh! — A  roar! — Cannons  to  the  right — 
tnons  to  the  left  —  laughs  all  over  the  front — 
h  Charlie  Murrav  and  dmrat*  RMn»v S*»»  1*1 


YOU  PLAY  PICTURES 
EVERY  WEEK 

you  MUST 

HAVE  A  HIT  EVERY  WEEK 
AND  ONLY 

FIRST  NATIONAL 

IS  SET  TO  GIVE  IT  -  -  - 
WEEK  IN  -WEEK  OUT 


WHAT  IVE  DID  FOP. 
OTIf  EM  WE  WILL  DO 

FOR.  YOU  - 

FIRST 

NATIONAl 


«**  or 
ClOII  NO 

¥M#  SUM  ME 

II  Outstanding  Nits  will  keep  your 
doors  o»en— keep  winter  records 
smashing  where  they  ordinarily 
sizzled -then  frizzled  with  the  heat 
—and  besides  these  hit-after-hit— 
week-after-week—bitf  time  busi- 
ness getters—  don't  worry  brother 
—First  National  will  take  the  aues- 
tion  mark  out  of  show  busi- 
es and  put  a  dollar 
sign  in  its  Place 


NATIONAL 
ALWAY* 

DOE/  THE 

BIOM  m 

THIftO* 


n  AFFAIR  of  the  FOLLIES' 
with  Billie  Dove,. Lewis  Stone, 
Lloyd  Hughes 

EASY  PICKINGS 

with  ANNA  Q.  N1LSSON 

Kenneth  HarUn.  Billie  Bevin 

HIGH  HAT 

with  Ben  Lyon,  Mary  Brian,  Sam,  Hardy 

KEN  MAYNARD 

in  Somewhere  in  Sonora 


BROADWAY  NIGHTS 

with  Lois  Wilson  and  Sam  Hardy 

KEN  MAYNARD 

in  The  Country  Beyond  Law 

THE  SUNSET  DERBY 

with  Mary  Astor,  William  Collier,  Jr. 
Ralph  Lewis 

COLLEEN  MOORE 

in  Naughty  But  Nice 

MILTON  SILLS  in 
DIAMONDS  in  the  ROUGH 

FRENCH  DRESSING 

a  Smart  Comedy  of  Love  and  Kisses 

HARRY  LANGDON 

in  The  Butter  and  Egg  Man 

LEWIS  STONE  and  AN  N  A  Q.  NlLSSOJ 
in  the  Surprise  Hit  of  the  Season 

THE  CRYSTAL  CUP 

from  Gertrude  Atherton's  great  novel 

PEACOCKS  OF  PARIS 

This  one  will  be  big  J 

RICHARD  BARTHELMESJ 

in  Hit  Second  Starring  VchkU 

KEN  MAYNARD 
in  The  Devil's  Saddle 

Milton  Sills  in 
HARD  BOILED  HARRIGAN 


JOHNNY  HINES 

in  Another  Comedy  Sensation 


THE 


Friday,  February  25,   1927 


-£W*k 


DAILY 


MOVIETONE  CAMERA  THAT  TAKES 
~     ^_        A  PICTURE  OF  SOUND 


CAM  EDA  AND 
MICROPHONE 
SIMULTANEOUSLY 
COVER  SOUNDS 
AND  ACTIONS 


SOUND  WAVES 

FROM  PERFORMERS 
ENTER  SENSITIVE 
MICROPHONE  AND 
ARE  CHANGED  INTO 
CORRESPONDING 
ELECTRICAL  VI 
BRATIONS 


THE  SOUND  CAR- 
RYING CURRENT 
NOW  FLOWS  THRU' 
VIRES  TO  THE  CAM- 
ERA. WHICH  CON- 
TAINS THE  WONDER- 
FUL"  AEO"  LIGHT 
TUBE 


Ifh  SIMPLIFIED  SECTIONAL  VIEW. 
A.-FILM  AS  IT  PASSES  THRU' 
THE  CAMERA.    B.-'AEO'LIGHT 
TUBE.    C- SLOT-THRU'  WHICH 
LIGHT  STRIKES  ON  FILM. 


THE  ELECTRIC  CURRENT.  NOW 
CARRYING  THE  TRANSFORMED 
SOUNDWAVES  FROM  TME  MI- 
CROPHONE FLOWS  THROUGH 
WIRES  TO  THE  AMPLIFIER, WHERE 
ITS  INTENSITYI5INCREA9ED 
OVER  I.OOO.OOO  TIMES  BYTHE 
POWERFUL   VACUUM  TUBES 


THE  CURRENT  ENTERS  THE  *AEO*  LIGHT  TUBE,  A  RE- 
CENTLY PERFECTED  INVENTION,  MARVELOUSLY  SEN- 
SITIVE TO  THE  SLIGHTEST  VARIATION  OF  ELECTRIC 
IMPULSE.  THE  FLUCTUATIONS  OF  THE  CARRIER  WAVE 
CAUSE  THE  LIGHT  TO  FLARE  AND  DIM  CORRESPONDINGLY 
AND  THIS  FLUCTUATING  LIGHT  STRIKES  UPON  THE 
PHOTOGRAPHIC  FILM  THROUGH  A  TINY  SLOT,(SEE 
ABOVE)  THE  RESULT  ISA  NARROW  BAND  OF  MICRO- 
SCOPIC LINES  OF  VARYING  DENSITIES  PRINTED  UPON 
THE  EDGE  OF  THE  FILM,  ALONGSIDE  THE  PICTURES 
OF  THE  PERFORMERS  WHOSE  VOICES  AND  MOVE- 
MENTS ARE   BEING    RECORDED. 


BELOW  IS  REPRESENTED  A  BIT  OF  THE 
FINISHED   PRODUCT  SHOWING  ACTr  /  AND 
SOUND    PHOTOGRAPHED  ON  1  HE.SAMESTRIP 
>s, —  -.--     -rL       -\c?\  OF  FILM.  EVERY 

'     MOVEMENT  IS 
ACCOMPANIED 
ON  THE  FILM 
BY  THE  SOUNDS 
APPROPRIATE 
TO  THAT  MOVE- 
MENT.  THIS' 
DUAL  RECORD 
IS  PERMANENT, 
INSEPARABLE^. 


BV  A  REVERSAL  OF  THE 
ABOVE  OUTLINED   PROCESS, 
MICROSCOPIC  LINES  ARE  RE- 
CONVERTED  INTO  SOUND  WAVES  AND 
PROJECTED  THROUGH  A  LOUD  SPEAK- 
ER SIMULTANEOUSLY  WITH  THE  PICTURE 
SHOWN  UPON  THE  SCREEN.  REPRODUCTION 
IS  ABSOLUTELY  AND  AUTOMATICALLY  SYNCHRONOUS. 


Movietone  Films 

Ready  for  Market 

(Continued  from  Page    1 ) 

plete  production  which  starts  in 
March  is  being  considered. 

In  a  demonstration  arranged  for 
newspaper  representatives  Fox-Case 
yesterday  presented  a  noon-day  show- 
ing at  the  Harris  of  varied  selections 
intended  to  show  the  scope  of  Movie- 
tone. 

The  program  consisted  of  two 
parts,  the  first  a  reel  of  short  sub- 
jects made  for  experimentation  and 
announced  as  "Studies  in  Movietone" 
— not  intended  for  release  to  theaters. 
Leander  de  Cordoba  made  the  intro- 
ductory remarks.  He  was  followed  by 
a  guitar  selection,  a  jazz  vocal  num- 
ber at  a  piano,  two  string  players  and 
"Chic"  Sale  in  one  of  his  vaudeville 
numbers.  Then  followed  four  vocal 
numbers    by    Raquel    Meller    entitled 

•  "Noi  de  la  Mare,"  "Flor  del  Mai," 
"La  Tarde  del  Corpus"  and  "La 
Mujero  del  Torero."  These  pictures 
were  staged  in  elaborate  sets  erected 

*  in  the  Movietone  studios,  and  had  the 
full  accompaniment  of  supporting  per- 
formers, with  scenic  and  costume  in- 
vestiture. These  films  are  the  first 
releases. 

The  performance  was  preceded  by 
visits  to  the  Fox-Case  laboratory  and 
studios  in  West  54th  st.  and  a  lunch- 
eon at  the  Ritz.  These  studios  are 
of  special  construction.  There  are 
two  stages  in  which  production  can 
go  on  either  separately  or  simultan- 
eously. Both  studios  are  ample  for 
elaborate  settings  or  large  orchestral 
accompaniment:  both  have  the  usual 
equipment  of  lights  used  in  picture 
production  as  well  as  the  special 
apparatus  required  by  Movietone. 

The    walls    are    sound    proof.       In 


order  to  insure  complete  isolation, 
each  studio  is  wholly  enclosed  with- 
in a  double  wall.  These  walls  are 
slightly  over  one  foot  in  thickness, 
including  an  interior  air  space  of  six 
inches.  On  either  side  of  this  ail- 
space  are  three-inch  walls  of  gypsun: 
blocks  and  to  the  outside  of  each  of 
these  layers  is  an  additional  thickness 
of  a  patented  material  of  cellular  tex- 
ture. On  the  inside  of  the  studio  this 
material  is  covered  with  heavy  drap- 
eries of  a  sound-absorbing  nature. 

In  production,  silence  is,  of  course, 
strictly  observed.  Aside  from  this, 
production  of  a  Movietone  picture 
does  not  greatly  differ  from  the  ordin- 
ary production.  The  settings  are  con- 
structed and  lighted  in  the  same  way. 
A  rehearsal  is  held  before  the  actual 
taking.  While  action  in  a  Movietone 
rehearsal  is  being  checked  up  by  the 
director  behind  the  camera,  in  another 
room  the  vocal  director  checks  up  the 
tonal  quality  through  a  loud  speaker 
connected  with  a  microphone  in  the 
studio.  Aside  from  the  fact  that 
the  camera  is  motor  driven  and  that 
it  is  connected  by  wire  with  the 
telephonic  apparatus,  there  is  little' 
difference  between  the  recording  of 
picture  and  voice  by  a  Movietone 
camera  and  the  ordinary  picture  re- 
cording. 

In  the  Movietone  process  standard 
film  is  emnloyed.  On  this  film  is  re- 
corded both  the  action  and  sound, 
whether  the  latter  be  vocal  or  in- 
strumental. In  its  basic  elements  the 
process  is  simplicity  itself.  It  con- 
sists, briefly,  in  photographing  varia- 
tions in  light  intensity  on  film.  This 
is  accomplished  by  collecting  the 
sounds  to  be  recorded  through  the 
use  of  a  microphone,  which  has  the 
property  of  changing  sound  variations 
into  electrical  variations.  These  vari- 
ations are  amplified,  and  in  turn  vary 


l he  intensity  of  the  recording  light 
J  his  recording,  or  "Aeo"  light,  si 
called  because  of  an  alkaline  earth 
oxide  deposit  on  the  filanient,  is  high 
ni    actinic    values. 

It  is  contained  in  a  glass  tube  which 
is  inserted  in  the  back  of  the  camera 
in  such  a  manner  that  the  variations 
in  light  intensity  fall  directly  upon  a 
narrow  edge  of  the  negative  film  on 
which  the  picture  simultaneously 
is  being  recorded.  In  projection  this 
takes  place: 

Standard  film,  containing  both  pic- 
ture and  sound  in  a  photographic  re 
cord,  is  run  through  a  standard  pro- 
jection machine,  to  which  has  been 
attached  a  sound  reproducing  unit. 
This     sound     unit     includes     a     light 


Exhibitors 
Daily  Reminder 


Don 't  hesitate  to 
feature  the  news 
reel  if  it  contains 
events  of  import- 
ance. 


Friday,  Feb.  25,  1927 


focused  by  a  lens  system  through  a 
narrow  slit  onto  the  sound  record  of 
the  film.  As  the  sound  record  on  the 
film  passes  by  the  slit,  it  interrupts 
I  he  constant  light  shining  through  it, 
and  sets  up  light  variations  corres- 
ponding directly  to  those  photo- 
graphed. These  changes  in  light 
variation  then  fall  on  a  photoelectric 
cell,  which  changes  the  light  varia- 
tions back  to  electrical  variations. 
These  electrical  variations  are  then 
amplified  and  carried  by  wire  from 
the  projection  booth  to  the  screen  and 
reproduced  on  the  screen  through 
loud-speakers. 

The  process  employed  is  claimed  by 
Fox-Case  as  its  individual  process. 
It  is  the  result  of  experimentation 
by  the  Case  Research  Laboratories  at 
Auburn,  N.  Y.  It  is  stated  that  here, 
under  direction  of  Theodore  W.  Case, 
was  evolved  the  direct  method  of 
photographing  sound  waves  on  a  strip 
of  film  employed  in  Movietone.  The 
Case  laboratories  claim  to  have  built 
up  a  strong  chain  of  patents  cover- 
ing the  crucial  points  of  each  step. 
These  patents  have  been  filed  in  all 
principal  countries.  It  was  acquisi- 
tion of  these  patents  which  led  Wil- 
liam Fox  to  affiliate  himself  in  the 
formation   of  Fox-Case   Corp. 

In  the  Fox-Case  process,  aside  from 
its  own  various  particular  patents, 
such,  for  instance  as  the  "Aeo"  tube, 
certain  telephonic  apparatus  is  neces- 
sary. This  embraces  the  use  of  such 
devices  as  amplifiers,  microphones, 
loud  speakers,  both  in  recording  and 
reproducing.  Wherever  telephonic 
apparatus  is  employed  by  Movietone 
the  devices  of  Western  Electric  are 
used.  These  are  the  devices  acquired 
by  Vitaphone  under  an  exclusive 
license  from  Western  Electric,  and 
the  use  of  which  by  Movietone  is  cov- 

(Continued    on    Page    8) 


THE 


-Z&?k 


DAILV 


Friday,  February  25,   1927 


DAILY  TJPS  WHICH  MEAN  DOOMS  FOB  SHOWMEN 


"The  Kid  Brother" 
(Paramount) 
An  attention-getter  was  originated 
consisting  of  two  cut-outs  from  the 
24-sheets  of  Lloyd  fishing.  Real  bam- 
boo fishing  rods  were  set  in  the  cut- 
out and  protruded  over  the  marquee 
ana  °^1  fishing  tackle  hung  over  the 
street  witn  hrge  compo  board  cut- 
outs of  fish  on  the  ends.  The  dis- 
play on  top  of  the  marquee  had  a 
spotlight  thrown  on  it  at  nights— so 
it  proved  to  be  an  excellent  advertis- 
ing medium  both  day  and  night. — 
Sidney  Dannenberg,  Strand,  Birming- 
ham, Ala. 


"The   Scarlet   Letter" 
(M-G-M) 

A  private  showing  was  given,  pre- 
vious to  the  opening  for  some  600 
representative  citizens.  A  personal 
letter  from  M-G-M  was  sent  to  these 
guests.  Over  500  were  present.  Spe- 
cial programs  were  handed  out,  re- 
questing that  they  write  in  their  opin- 
ion of  the  photoplay.  Many  splendid 
letters  were  received,  and  one  of 
these  was  reproduced  for  the  Sunday 
ad.  The  Mayor  was  present  at  this 
showing,  and  leaders  in  every  line  of 
activity.  The  newspapers  also  played 
up  the  screening  as  a  society  event.- — 
Lawrence  Stuart,  Regent,  Toronto, 
Canada. 


"The  Silent  Lover" 
(First  Nat'l) 
Put  up  striped  tent  over  outer  and 
inner  lobbies,  giving  theater  appear- 
ance of  Arab  domicile  on  edge  of  des- 
ert. Used  a  long  awning  in  inner 
lobby  running  the  entire  length  of  my 
doors.  Draped  striped  awning  mater- 
ial over  box-office  and  planted  a  cut- 
out showing  Sills  and  Dana  in  em- 
brace on  top  of  it.  The  tent  layout 
cost  $75  in  rent  and  was  worth  many 
times  that  for  it  made  them  stop  and 
look  around  and  the  gross  more  than 
covered  our  outlay. — J.  J.  DeWald. 
Loew's  Melba,  Dallas. 


British   Imports   Drop 

(Continued   from  Page   1) 

intimation  having  been  given  of  inten- 
tion to  re-impose  the  customs  duty, 
on  July  1,  1925,  a  great  influx  was 
witnessed. 

In  1924  imports  totaled  114,662,663  linear 
ft.,  and  in  that  year  it  was  announced,  three 
months  in  advance,  that  the  duty  then  operat- 
ing would  not  be  renewed,  this,  naturally,  had 
the  result  of  slowing  down  imports.  These 
two  factors,  of  course,  were  responsible  for 
the  large  increase   in  the  total  for   1925. 

Imports  of  blank  film,  which  amounted  to 
71,499,498  linear  ft.  in  1924,  and  to  126,343,- 
416  linear  ft  the  following  year,  decreased 
in  1926  to  40,746,904  linear  ft.,  or  by  67.75 
per  cent  compared  with  1925;  similarly,  posi- 
tive films  totaled  36.461.409  linear  ft.  in  1924, 
increased  to  43,645,652  linear  ft.  in  1925 
and  declined  to  15,255,909  linear  ft.,  or  by 
65  per  cent  in   1926. 

British  exports  of  blank  films,  totaling  34,- 
981,957  linear  ft.  suffered  a  heavy  diminution 
in  1926,  contrasted  with  either  of  the  two 
preceding  years,  the  fall  amounting  to  45  per 
cent  below  the  1925  footage  of  63,868,182 
linear  ft.  and  nearly  30  per  cent  compared 
with  the  1924  total  of  57,628,595  ft.  but 
positive  films,  imports  of  which  totaled  25,- 
334,476  linear  ft.  while  less  than  in  the 
previous  year,  exceeded  1924.  Negative  films, 
however,  decreased  extensively,  1926  total  of 
341,811  ft.  being  less  than  one-half  1925, 
and  nearly  36  per  cent  under  two   years  ago. 


Program  Pep 

Is  your  theater  program 
"just  another  of  those  things?" 
Or  is  it  a  live,  readable  leaflet 
that  patrons  take  home  to 
read?     If  it  is  not  in  the  lat- 

(t  /     ,  id.  ....  .  .  s      .,,..y     t'WO 

things  to  do.  Chalk  it  up  as  an 
unnecessary  expense  and  dis- 
continue it,  or  get  busy  and  put 
some  human  interest  in  it. 
Every  so  often  "Program  Pep" 
will  appear  on  this  page  with 
some  real  stuff  that  will  help 
to  make  your  program  worth 
while.  As  a  goodwill  builder 
week  in  week  out  your  pro- 
gram will  do  the  trick.  But 
you  must  make  it  alive  and 
interesting. 

Boosting  House  Staff 

Under  the  caption  "Meet  the 
Men  Who  Are  Never  Seen," 
the  program  of  Loew's  Palace 
n  Memphis  is  running  a  series 
of  short,  interesting  articles  on 
their  operators,  stage  hands, 
engineers,  and  others  who  do 
not  come  into  close  contact 
with  the  patrons.  For  instance, 
the  article  on  the  operators 
carries  a  photo  of  the  booth 
with  the  three  operators  stand- 
ing by  their  machines.  The 
names  of  the  operators  are 
mentioned.  Interesting  facts 
about  the  booth  equipment  are 
presented  briefly.  The  article 
winds  up  with  an  appreciation 
from  the  management  of  the 
excellent  work  of  the  three  op- 
erators in  making  their  part  of 
the  program  outstanding. 

Patrons  like  to  know  what's 
going  on  behind  the  scenes, 
and  this  series  of  articles  tells 
them.  Here  is  a  fine  goodwill 
builder.  As  a  stunt  to  inspire 
the  various  members  of  the 
staff,  it  can't  be  beat.  Makes 
the  boys  feel  their  work  is  ap- 
preciated. 


Movietone  Films 

Ready  for  Market 

{Continued  from  Page  7) 
ered  by  an  agreement  between  Fox- 
Case  Corp.,  and  Vitaphone.  Since 
the  telephonic  equipment,  which  is  the 
principal  part  of  an  installation,  is 
common  to  both  Vitaphone  and 
Movietone,  reproducing  attachments 
for  these  two  systems  now  are  being 
so  designed  that  both  can  be  put  on 
the  one  projection  machine.  This 
enables  the  exhibitor,'  after  having 
secured  installation,  to  reproduce  both 
Vitaphone  and  Movietone  pictures  at 
will  over  the  same  machines. 

A  special  showing  of  the  reels 
containing  Movietone  pictures  of  the 
visitors  was  given  at  the  Harris  last 
night  following  the  showing  of  "What 
Price    Glorv." 


Shenker    Closes    House 

Lorain,  O. — George  Shenker  has 
closed  the  Elvia.  He  still  operates 
the  Pearl,  Standard  and  Park. 


Record  'U'  Earnings 
Forecast  This  Year 

(Continued  from  Page   1) 
would    mean    that   the   company   may 
experience   its   most   prosperous   year 
during    the    period    to   end   next    No- 
vember," the  publication  states. 

"During  the  last  fiscal  year,  Uni- 
versale gross  and  net  income  estab- 
lished new  high  records,  the  former 
reaching  $27,676,926,  an  increase  of 
$2,853,400  over  the  previous  high 
mark  of  the  preceding  year,  and  net 
income  after  all  charges,  taxes,  etc., 
amounted  to  $1,968,089,  equal  after 
preferred  dividend  to  $6.41  a  share 
on  250,000  no  par  value  common 
stock  outstanding,  compared  with  $1,- 
925,506,  or  $6.18  a  share  on  common 
outstanding  in  1925. 

"Increased  returns  of  Universal  during  the 
1926  period  were  more  gratifying  when  con- 
sideration is  taken  of  the  fact  the  company 
during  that  period  carried  on  its  most  am- 
bitious production  schedule,  most  of  the  pic- 
tures of  which  have  been  released  during  that 

time.  As  Universal  follows  a  policy  of  writ- 
ing the  entire  cost  of  a  picture  off  at  the 
time  of  its  release,  they  have  been  charged 
against  net  income,  thus  lowering  the  actual 
profits  accruing  during  the  period.  Universal 
has  announced  recently  the  largest  program 
in   its   history  for    1927-28. 

"In  view  of  the  excellent  earnings  of  the 
past     few     years,     coupled     with     Universal's 

strong  financial  structure  as  of  Nov.  6,  1926, 
it  would  appear  that  the  company  is  in  po- 
sition to  inaugurate  dividend  distributions  on 
the  common.  However,  before  any  action  of 
this  kind  can  be  taken,  an  accumulation  of 
dividends  on  the  7  per  cent  cumulative  sec- 
ond preferred  stock  of  the  company,  amount- 
ing to  14  per  cent  on  Dec.  31,  last,  will  have 
to  be  paid  off.  On  the  20,000  shares  of  $100 
par  value  this  will  amount  to  only  $280,000. 
While  no  information  is  forthcoming  officially 
as  to  the  possibility  of  future  initiation  of 
dividends  on  the  junior  stock,  earnings  would 
justify  a   rate  of   $2  or   $3  annually." 


"McFadden's   Flats"  Held   Over 

"McFadden's  Flats"  is  to  be  held 
a  second  week  at  the  Brooklyn  Mark 
Strand.  It  is  one  of  the  few  pic- 
tures in  the  theater's  history  to  be 
held  over. 


And  That's  That 


1 


By  PHIL  M.  DALY 


WHY  don't  you  try  to  learn  trj 
film  business?"  demanded  th 
irate  executive  of  his  strugglin 
branch  manager. 

"What's  the  use  trying  to  learn  it? 
answered  the  s.b.m.,  "If  I  come  dow 
to   the    office    late    some    morning, 
find  it's  all  changed  anyway." 


Burr  Cook  knows  his  Belgia',} 
France,  Luxembourg  and  other  Eur 
opean  countries.  Following  the  waii 
he  adjusted  claims  for  the  American 
government  abroad.  He  is  a  veteran 
newspaperman  and  created  the  idea 
of  Actionizing  Broadway  successes 
for  newspapers.  That  is  now  a  syndii 
cate  feature  and  has  been  written  6fl 
Burr  for  three  years.  During  thi 
war,  he  was  in  the  air  service,  bui 
has  now  settled  down  and  lives  »j 
Brooklyn.  He  is  press  representative 
for  Herbert  Brenon. 

What  has  become  of  the  brancH 
manager  who  used  to  read  his  mail 
before  taking  off  his  coat  and  hat  in 
the  morning  to  see  if  he  still  had  a 
job? 


New  Film  Art  Publication 

"Melbourne's  Screen  Pictorial," 
will  start  publication  in  New  York- 
next  month.  It  will  be  devoted  tol 
full  page  photographic  studies  of 
screen  favorites,  with  the  stories  ofj 
the  current  releases  in  which  they 
appear. 


"M.  P.  Director"  Three  Years  OlcH 
With  its  current  issue,  "The  Mo-I 
tion  Picture  Director  of  Hollywood,"] 
published  by  J.  Stuart  Blackton,  is  I 
celebrating  its  third  anniversary. 


Club  Mirador 

the  New  York  rendezvous  of  celebrities  of  Stage  and  Screen 

^JSJow  Presenting 

JACK     SMITH 

•'The  Whispering  Baritone" 

First  American  club  appearance  of  this  Famous^  VICTOR 
Record  artist  after  a  successful  season  in  London  wherec,his 
crooning,  captivating,  totally  new  vocal  art  entranced  the 
pleasure  loving  London  public,  including  a  [host  of  the 
nobilir»' 

Appearing  Twice  Nightly 

also^ 

JOHNNY  JOHNSON'S 

CLUB  MIRADOR  ORCHESTRA 

Third  Successive  Season 

E.  Ray  Goetz,  ^Managing  'Director 

200  West  51st  Street,  New  York  *  Phone  Circle  5106 


SZ*Wr%3<L^W^<L*?W^<L*?#r^ 


<tA> 


iTHE 

JAe  NEWSPAPER 
o/FILMDOM 


AHDWEEKLY 
FILM  DIGEST 


VOL.  XXXIX     No.  48 


W  a  24 Shed 
Series 


"I  have  just  purchased  your  THE  COL- 
LEGIANS. Opinion  so  favorable,  I  am 
using  fourteen  Twenty 'four -sheet  Stands. 
This  breaks  a  long  standing  rule  as  we  do 
not  use  Twenty-four-sheets." 


'Tell  young  Laemmle  to  give  us  more 


yj        says  L.  LANDAU,  Jr. 

Washington  Theatre,  Qranite  City,  HI. 


British  Activity 

England  is  undergoing  the 
greatest  period  of  theater  de- 
velopment in  its  history.  In 
many  respects,  this  develop- 
ment parallels  the  growth  of 
large  theaters  in  America.  Keep 
posted  on  this  important  and 
interesting  expansion  through 
the  special  series  of  articles 
now  a  daily  feature. 


The  Roxy  Section 

THERE  is  real  romance  in  the  story  of  S.  L.  (Roxy)  Rothafel, 
who  in  March  will  realize  the  attainment  of  a  life-long  dream 
with  opening  of  the  Roxy.  The  beautiful  and  massive  theater 
marks  the  high  spot  in  the  career  of  a  master  showman  who  in  a 
few  years  has  reached  the  heights.  Fascinatingly  and  completely 
covered  in  the  Roxy  Section  of  THE  FILM  DAILY. 

Watch  for  It 


Do  Your  Bit 

Exploit-O-Gramsis  an  exchange 
for  ideas  which  have  proved 
of  box  office  value  to  exhib- 
itors. Every  day  they  carry 
their  message  of  practical 
showmanship.  Read  and 
contribute  to  this  valuable 
department  of  co  -  operative 
effort. 


WORTH   $1,000.00 

IF  I  COULD  NOT  GET  ANOTHER 


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A;MINE  of  INFORMATION 


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$10.00. 

NAME  

THEATRE  

ADDRESS    


WRITES  WILLIAM  H.  JENNER 


INVALUABLE  TO  EVERYONE  IN  PICTURES 

RICHARD  A.  ROWLAND 


A  VALUABLE  SERVICE  TO  THE  INDUSTRY 

J.  ROBERT  RUBE 


COVERS  THIS  INDUSTRY  COMPLETELY 

JOHN  FLYNN 


AS  ESSENTIAL  TO  A  FILM  EXECUTIVE  AS  A  JOB 

HARRY  REICHENBAC1 


A  REAL  KNOCK-OUT 


HARRY  BRAND 


A  VERY  VALUABLE  EDITION 


CARL  LEAMMLE 


EXCELS  ALL  OTHER  VOLUMES 


NED  MARIN 


A  GREAT  BOOK  OF  GREAT  SERVICE 

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A  MOST  INDISPENSABLE  VOLUME 

JOHN  McCORMICK 


IT  IS  PART  OF  THE 
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EDITION  LIMITED 

EVERY  EXECUTIV 

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iTHE 

^NEWSPAPER 
o/BLMDOM 


AHDWEEKLY 
FILM  DIGEST 


VOL.  XXXIX    No.  48 


Sunday,  February  27,  1927 


Price  25  Cents 


UNITED'S  DEAL  WITH 
CORINNE  WITH  SET 

"Garden   of   Eden"    First 

Film;  June  Mathis  To 

Write  Scenario 

One  of  the  first  announcements  to 
be  made  by  Joseph  M.  Schenck  upon 
his  arrival  in  New  York  from  Holly- 
wood concerns  Corinne  Griffith  who 
has  joined  United  Artists.  He  said 
Miss  Griffith  is  now  en  route  from 
Europe  to  begin  work  on  her  first 
aicture,  which  will  be  made  in  Holly- 
wood. This  will  be  the  next  film 
which  she  produces,  as  she  has  com- 
pleted her  contract  with  First  Na- 
tional. 

June  Mathis  who,  as  noted  yester- 
day, has  also  signed  with  United, 
will  prepare  the  story  which  will 
probably  be  "The  Garden  of  Eden," 
a  European  play  by  Rudolph  Ber- 
nauer  and  Rudolph  Oesterreicher. 


Hatrick  Explains 

On  behalf  of  William  Randolph 
Hearst  and  Hearst  News  Service 
Inc.,  Edgar  B.  Hatrick  yesterday  is- 
sued the  following  statement  regard- 
ing M-G-M  News  and  International 
Newsreel: 

"The  M-G-M  newsreel  will  be  made  by  the 
Hearst  News  Service  Inc.,  and  will  be  oper- 
ated as  independently  from  the  International 
Newsreel  as  it  will  be  from  any  other  newsreel 
in  the  field.  The  M-G-M  newsreel  will  have 
an  entirely  separate  camera  and  editorial 
staff.  It  will,  of  course,  be  organized  along 
the  same  lines  as  International  Newsreel,  as 
these  lines  have  proven  to  be  the  most  suc- 
cessful. 

"The  Hearst  News  Service  Inc.,  which  will 
produce  the  Metro-Goldwyn-Mayer  newsreel, 
is  not  promising  any  trick  features  or  great 
secret  stunts.  The  'M-G-M-News'  will  have 
as  its  policy  the  presentation,  twice  a  week, 
of  one  thousand  feet  of  entertainment  on  the 
screen,   with   news   as    its    main    feature." 


Motion  Picture  History  Film 

The  National  Board  of  Review  will 
show  "Thirty  Years  of  Motion  Pic- 
tures" at  Carnegie  Hall  Monday  eve- 
nine.  Terry  Ramsaye  has  colla- 
borated and  contributed  film. 


New   Art    Cinema   Theater 

Art  Cinema  League  is  building  a 
300-seat  theater  at  55th  St.,  between 
6th  and  7th  Aves.,  for  showing  of 
esthetic  pictures.  It  will  be  com- 
pleted about  April  1.  The  house  is 
being  constructed  by  Max  M.  Mai- 
man  and  David  Dubiner,  newcomers 
in  the  business. 


Reinhardt  Sailing 

Max  Reinhardt  sails   Saturday  for 
Europe. 


Start  Iuesday 

Los  Angeles — Excavation  on 
the  sue  oi  the  United  Artists 
tneater  here  will  begin  luesaay. 
Mary  Picktord  may  operate  the 
shovel  scooping  up  first  dirt, 
ihe  plot  on  .Broadway  between 
9cn  and  10th  Sts.,  will  eventu- 
ally house  a  structure,  the  cost 
ot  which  is  placed  at  $3,500,000. 
C.  Howard  Crane  drew  the 
plans.  Scofield  Construction 
Co.  will  build. 


Lynn  Reynolds  Dead 

Los  Angeles — Lynn  Reynolds  died 
yesterday  morning  at  se.ven  thirty. 
He  committed  suicide  while  despond- 
ent and  had  only  just  returned  from 
a  location  trip  directing  "Back  to 
God's    Country,"   for   Universal. 

Reynolds  was  37  years  old  and  was 
born  in  Harland,  la.  Previous  to  di- 
(Continued   on   Page    12) 

Pommer  with  M-G-M 

Los  Angeles — Erich  Pommer,  for- 
mer managing  director  of  Ufa,  has 
joined  M-G-M  where  he  will  serve  as 
associate  producer  under  Louis  B. 
Mayer  and  Irving  Thalberg.  M-G-M 
feels  that  the  step  is  an  important 
one  in  the  internationalization  of  mo- 
tion pictures. 


12  Now  Ready 

Twelve  of  the  productions  distri- 
buted by  Sterling  for  1926-27  already 
have  been  completed,  according  to 
advices  from  Henry  Ginsberg,  who  is 
now  at  the  Coast  conferring  with  I. 
L.  Walenstein  and  other  production 
officials. 

The  eight  already  completed  are: 
"Men  of  the  Night,"  "A  Woman's 
Heart,"  "Tongues  of  Scandal," 
"Wolves  of  the  Air,"  "O  What  a 
Night,"  "Red  Signals,"  "Unknown 
Treasurers,"  and  'In  the  first  Degree," 
which  is  approaching  completion. 
"Closed  Gates,"  "The  Cruel  Truth," 
"She's  My  Baby,"  and  "The  Poor 
Fish"  are  still  to  be  made.  The  four 
Banners  now  finished  are:  "Devil's 
Dice,"  "Christine  of  the  Big  Tops," 
"Dangerous  Friends,"  and  "Wanted — 
a  Coward."  "Thumbs  Down"  and 
"The  Cancelled  Debt"  are  still  to 
be  put  in  work. 


Newsreel  Used  in  Play 

The  International  Newsreel  cur- 
rent releases  will  be  used  in  "The 
Spider,"  a  mystery  play  soon  to  open 
on  Broadway,  as  a  regular  part  of  the 
legitimate  show  which  calls  for  n 
vaudeville  show  setting  opening  with 
a  newsreel. 


Going  to  Europe 

Hollywood — Immediately  following 
"The  Woman  On  Trial,"  Pola  Negri 
is  planning  to  take  a  vacation  trip 
to  Europe. 


THE  Roxy  is  on  the  last  stretch.  In  the  space  of  a  few  short 
days,  this  wonder  theater  will  throw  open  its  doors.  Only 
one  who  knows  something  of  the  tremendous  effort  which 
has  gone  into  every  detail  of  the  institution  can  perhaps  realize 
what  a  gigantic  task  it  has  been. 

It  has  been  stated  often  in  the  public  prints  that  the  house 
is  the  culmination  of  Roxy's  dreams.  This  is  true  to  the  letter. 

And  because  it  will  represent  the  absolute  peak  of  his  efforts, 
it  can  be  easily  understood  why  such  exacting  care  has  gone  into 
all  details.  Roxy  has  insisted  that  this  structure  embrace  every- 
thing necessary  to  the  conduct  of  a  super-theater.  The  innova- 
tions are  unique  and  many. 

New  developments  in  projection  constitute  only  one  feature. 
A  cyclorama  weighing  twenty  tons  is  in  itself  unusual.  The  fact 
that  it  can  move  is  another.  Pictures  can  be  thrown  from  behind 
the  screen  as  easily  as  in  front  of  it.  The  stage  is  on  elevators. 
Three  organists  instead  of  one  can  be  used  to  play  the  giant 
Kimball  organ. 

Spiral  staircases  on  the  sides  and  close  to  the  proscenium  will 

{Continued   on   Page   4) 


20  PER  CENT  DIVIDEND 
DECLARED  BY  STANLEY 


Stock  and  Cash  Payments 

to  be  Made  by  Firm 

During  Year 

Philadelphia — Stock  of  the  Stanley 
Co.  of  America  should  pay  an  annu- 
al dividend  of  $4  per  share  commenc- 
ing July  1.  Frtom  time  to  time  extra 
dividends  in  cash  or  stock  may  be  de- 
clared as  the  condition  of  the  com- 
pany may  warrant. 

This  is  the  opinion  of  the  company 
directors,  according  to  a  letter  by 
John  J.  McGuirk,  president.  The  di- 
rectors at  their  meeting  Friday  de- 
clared a  quarterly  dividend  of  75  cents 
a  share  payable  April  1  to  stockhold- 
ers of  record  Mar.  5.  In  addition  they 
declared  an  allotment  of  one  share 
at  $65  for  each  five  shares  held  by 
stockholders  of  record  Mar.  5,  pay- 
able in  full  April  1.  A  stock  dividend 
of  20  per  cent,  is  payable  to  stock- 
holders of  record  Apr.  9. 

(Continued    on    Page    4) 


U-B  Chain  Opens  Another 

Cleveland — The  East  Ninth  St. 
theater  has  opened,  the  seventh  in 
the  U-B  Chain.  It  seats  1,500.  The 
house  will  be  operated  on  the  three- 
a-week  pop  price  policy.  Short  sub- 
ject showings  during  the  lunch  hour 
will  be  a  regular  feature. 


Bailey   a   District   Manager 

San  Francisco — Tom  Bailey,  form- 
erly branch  manager  for  Paramount, 
has  been  transferred  to  the  Boston 
territory  as  district  manager.  John 
D.  Clark,  supervisor  of  the  Western 
division,  has  promoted  J.  J.  Patridge 
to  manager. 


Honor   Rosenberg 

Managers  of  the  Small-Strauseberg 
circuit  which  operates  in  and  around 
New  York  City  have  presented  Henry 
Rosenberg,  treasurer  and  general 
manager  with  a  Masonic  emblem  pin, 
a  diamond  watch  and  cuff  links.  The 
circuit  is  holding  its  annual  ball  at 
Masonic  Temple  Saturday  night. 


Pictures  More  Necessary 

Milwaukee — Pictures  are  more 
necessary  to  "cultural  salvation"  than 
the  opera,  Prof.  Percy  Boynton  of 
the  University  of  Chicago,  told  mem- 
bers of  the  Wisconsin  Women's  Club. 
While  he  regards  pictures  as  a  cul- 
tural experiment,  the  professor  said 
they  are  "the  vastest  in  extent  and 
the  fastest  development  civilization 
ever  has  known." 


THE 


-XW 


DAILY 


Sunday,  February  27,  1927 


Vol.XXXIXNo.48    Sunday.  Feb.  27.1927    Puce  25  Cents 


IflHN  W.  ALICSATE 


Publishei 


Published  daily  except  Saturday  and  holidays 
at  1650  Broadway,  New  York,  N.  Y.,  and 
copyright  (1927)  by  Wid's  Films  and  Film 
Folk,  Inc.  J.  W.  Alicoate,  President  and 
Publisher;  Maurice  D,  Kann,  Vice-President 
and  Editor;  Donald  M.  Mersereau,  Treas- 
urer, Business  and  Advertising  Manager; 
Ralph  Wilk,  Traveling  Representative.  En- 
tered as  second  class  matter  May  21.  1918, 
at  the  post-office  at  New  York,  N.  Y. 
under  the  act  of  March  3,  1879.  Terms 
(Postage  free)  United  States,  outside  ot 
Greater  New  York,  $10.00  one  year;  6 
months,  $5.00;  3  months,  $3.00.  Foreign, 
$15.00  Subscribers  should  remit _ with  order 
Address  all  communications  to  THE  HLM 
DAILY  1650  Broadway,  New  York,  N.  Y. 
Phone  Circle  4736-4737-4738-4739.  Cable  ad- 
dress: Filmday,  New  York.  Hollywood. 
California— Harvey  E.  Gausman,  Ambassa- 
dor Hotel:  'Phone,  Drexel  7000  and  Wash- 
ington 9794,  London— Ernest  W.  Fredman, 
The  Film  Renter,  58,  Great  Marlborough  St., 
London,  W.  I.,  Paris— La  Cinematographic 
Francaise,   5,   Rue  Saulnier. 


Financial 


A  busy  day  marked  the  activities  of  film 
issues,  with  Loew's,  Inc.,  leading  in  turn- 
over on  sales  that  aggregated  11,200  shares, 
though  the  price  broke  a  point.  Famous  com- 
mon sold  5,600  shares  at  a  "4  drop.  Eastman 
Kodak  was  the  outstanding  price  winner, 
spurting  3'A  points  when  3,400  shares 
changed  hands.  Fox  Film  and  Pathe  both 
gained  over  a  point  each  on  substantial  sales. 
All   along   the   line,   film   issues   were   staunch. 


Quotations 

High     L*>~  Close     Sales 

Am.    Seat.    Vtc...   46'A     45K  46         3,300 

*Am     Seat.    Pfd 46  

*Balaban  &  Katz 63J4       

•Bal.  &  Katz  Vtc "354       •■•• 

Eastman   Kodak    ...13434    131  134/2      3,400 

Famous    Players    ..U3yi    112  112#     5,600 

Fam.    Play.    Pfd...l20H   120*4  120J4         100 

Film    Inspect 7U       1V%       TV*     1.700 

♦First    Nat'l.    Pfd •  98  .... 

Fox    Film    "A"....   70         68^  69*4     3,700 

Fox   Theaters    "A".   22 H     22  22 ys     1,800 

*Intern'l  Project. ■  10%       •••• 

Loew's.    Inc 56%     557/g  56>4    11,200 

Metro-Gold.   Pfd.    ..   264     26J4  26J4         100 

M.    P.   Cap    Corp..   11}*     114  11*4        200 

Pathe    Exch.    "A"..    42/2     404  41         3,100 

•tParamount    B'way 994 

ttRoxy     "A"      ....    37  35  

ttRoxy    Units    40         39  

ttRoxy  Common    ..    12         11%  

Skouras    Bros 44         44  44 

"Stan.   Co.  of  Am 87}*       -. 

Trans-Lux  Screen  . .     8  74       8         5,000 

*Univ.    Pict.    Pfd 100 

Universal    Pictures.   40        '394  40  200 

Warner   Pictures    ..29         29  29  100 

Warner    Pict.    "A".   40}*     39}*  404     2,000 

•  Last    Prices   Quoted       t  Bond   Market 

**  Philadelphia   Market     tt   Bid  and   Ask 


When  you   think  of 

INSURANCE 

yon  are  thinking  of 

S  T  E  B  B  I  N  S 

Specialists  in  Motion  Picture 

and  Theatrical  insurance  for 

the  past  fifteen  years 


Arthur  W.  Stebbins  &  Co.,  Inc. 

1540  Broadway  N.  Y.  C. 

Bryant  304« 


Epochal 


(Continued  from  Page   3) 

be  turned  to  choral  effects.  The  seats  are  two  inches  further 
apart  than  in  any  other  theater  in  existence.  Thus  comfort  for 
the  patron  is  assured.  Doctors  and  nurses  will  be  on  hand  at  all 
times  to  meet  emergencies. 

A  stroll  through  the  theater  is  a  breathless  experience.  The 
most  general  of  highlights  have  been  touched  upon  here.  There 
are  innumerable  others.  We  venture  the  prediction  and  have  no 
fear  of  contradiction  that  there  will  be  nothing  quite  like  the  Roxy. 

Michigan  Objects 

Henderson  M.  Richey,  live  wire  general  manager  of  the 
Michigan  M.P.T.O.  disagrees  with  us  and  our  ideas  on  the  sale 
of  pictures  in  blocks.     He  writes : 

"I  do  not  agree  with  Frank  Rembusch  on  his  block  booking  ideas 
but  you  know  that  the  statement  that  the  exhibitors  insist  on  buying 
in  blocks  is  not  only  untrue  but  more  than  that,  has  been  a  thing  that 
has  caused  a  great  deal  of  grief  for  exhibitors  for  years. 

"Of  course,  when  the  distributor  comes  to  the  exhibitor  with  a  prop- 
osition that  he  wants  about  four  times  the  amount  of  the  film  rental 
for  individual  pictures  as  he  does  in  block,  what  would  you  do  if  you 
were  an  exhibitor — just  the  old  club  again,  that's  all. 

"You  know  and  1  know,  or  at  least  1  think  you  should  know  that 
the  distributors  will  not  sell  pictures  to  the  exhibitors  any  way  the 
theater  wants  to  buy  them.  If  you  have  any  doubt  as  to  this  state- 
ment you  just  assume  the  role  of  the  exhibitor  for  a  few  weeks 
during  the  buying  season  and  you  will  soon  find  this  is  true. 

"While  there  may  be  a  certain  justification  for  block  booking  be- 
cause of  its  advantages  from  a  productive  standpoint  as  well  as  from 
the  selling  point,  the  fact  remains  that  the  exhibitor  is  forced  to  buy 
a  lot  of  poor  pictures  in  order  to  get  a  number  of  good  pictures  and 
in  a  large  number  of  instances  does  not  get  the  good  pictures  at  the 
price  he  bought  them  for.     Those  of  the  exhibitors  who  attempt  to 
buy  on  per  average  per  picture  basis  find  about  half  of  the  good  pic- 
tures which  they  expected  to  get  are  taken  out  just  as  you  mention 
and  I  fail  to  see  why  in  cases  of  that  kind  the  exhibitor  should  give 
the  distributor  any  adjustment  in  price  for  centainly  the   distributor 
would  not  consider  giving  the  exhibitor  any  adjustment  in  price  of  big 
pictures  which  he  bought  which  turned  out  to  be  terrible  failures." 
Richey  prefaces  his  remarks  by  stating  the  little  old  paper  has 
for  so  long  had  a  reputation  for  fair  play  and  for  saying  what  it 
thinks  or  what  the  exhibitor  thinks  that  he  is  prompted  to  voice 
his  opinion.     Now  and  always  will  this  prevail. 

Raquel  Meller- Artist 

A  marvelous  personality  and  a  sense  of  dramatic  expression 
that  is  impressive — that's  Raquel  Meller.  In  the  four  songs  which 
she  has  made  for  Movietone,  Miss  Meller  makes  it  clear  that  she 
has  a  full  appreciation  of  drama  and  the  ability  to  portray  it. 

Here's  a  born  star  for  motion  pictures  if  ever  there  was  one. 
She  may  have  a  place  on  a  future  Fox  feature  line-up — it's  more 
than  a  possibility. 

KANN 


20  Per  Gent  Dividend 
Declared  by  Stanley 

(Continued  from  Page  3) 
Earnings  of  the  Consolidated  com- 
pany have  exceeded  all  expectations 
for  the  first  seven  weeks  of  this  year, 
according  to  McGuirk.  Nineteen 
hundred  twenty-seven  will  be  the 
first  year  of  operation  after  the 
full  expansion  completed  mainly  in 
the  last  quarter  of  1926.  The  cash 
position  of  the  company  is  extremely 
favorable  and  the  funds  provided 
through  the  present  stock  allotment 
will  be  used  for  conservative  expan- 
sion   throughout    the    entire    circuit. 

The  $1,000,000  life  insurance  policy 
of  the  late  Jules  E.  Mastbaum  was 
not  included  in  the  company's  earn- 
ings for  1926,  thus  giving  additional 
assets   for   1927. 


Theater   Charges   Libel 

Hull,  Que. — Following  publication 
in  "Le  Droit,"  French  newspaper, 
Ottawa,  of  an  interview  with  Mayor 
Lambert  of  Hull,  after  an  inspection 
of  theaters  in  Hull,  Louis  Cousineau 
entered  suit  for  damages  of  $25,000 
in  behalf  of  Hull  Theaters,  Ltd., 
which  operates  the  new  Capitol.  The 
statement  reflected  upon  the  theater, 
it  is  claimed.  After  the  interview 
appeared,  Joseph  Paquin,  of  the 
Capitol,  placed  signs  on  the  theater 
announcing  it  was  fireproof  and  ven- 
tilated by  modern  methods.  Inter- 
esting angles  are  that  "Le  Droit" 
does   not   accept   theater   advertising. 


Fireman  Killed  in  Theater   Fire 
Williamsport,   Pa.  —  One  fireman 

was   killed   in   a   fire    which   wrecked 

the  Hippodrome. 


Sutherland  and  Brice  for  Beery  Film 
The  team  of  Edward  Sutherland 
and  Monte  Brice  which  made  "Be- 
hind the  Front"  and  "We're  in  the 
Navy  Now,"  has  been  reunited,  and 
will  make  Wallace  Beery's  starring 
vehicle,  "Fireman  Save  My  Child." 
Sutherland  will  direct,  with  Brice  as- 
sociated with  him  as  comedy  con- 
structor. James  Cruze  has  been  re- 
leased from  the  picture  owing  to 
preparation  necessary  for  the  produc- 
tion of  "Beau  Sabreur."  Brice  will 
return  to  the  directorial  ranks  upon 
completion   of   the    Beery   picture. 


Second  Cody  Film  Starts 
Ben  Cohn  is  working  on  Bill  Cody's 
second  production  of  his  new  series 
for  Pathe  release,  temporarily  titled 
"Out  of  the  Dust."  The  first  was 
"Laddie,  Be  Good." 


On  the  Paramount  Lot 

Hollywood — Ford  Sterling  leaves 
here  Monday  with  Raymond  Griffith. 
He  is  cast  in  the  next  Griffith  comedy, 
which  will  be  made  in  the  East 
"Ritzy,"  Betty  Bronson's  first  starring 
picture,  was  completed  yesterday. 
The  "Arizona  Bound"  company  left 
yesterday  for  location  in  Arizona. 
Drenching  rain  in  Hollywood  halted 
the  making  of  exterior  scenes  there. 
Gary  Cooper  and  Flash  will  appear 
in  the  picture.  Final  scenes  of  the 
Raymond  Griffith  picture,  "Wedding 
Bills,"  were  shot  yesterday. 


Paula  Gould  with  F.  B.  O. 
Paula  Gould  has  resigned  from  the 
publicity  department  of  Warners,  and 
returned  to  F.  B.  O.  in  charge  of  all 
outgoing  publicity. 


Another  for  B.  &  F.   Chain 

Toronto- — Sam  Bloom  and  Sam 
Fine,  who  have  organized  the  B.  & 
F.  Circuit,  have  acquired  the  Bath- 
urst.  This  house  has  been  closed 
for  some  months.  Other  local  the- 
aters controlled  by  the  circuit  include 
the  Danforth,  Plaza,  Mavety  and  the 
Christie.  It  is  intimated  that  a  num- 
ber of  neighborhood  houses  operated 
by  Famous,  will  be  secured,  includ- 
ing the  Teck,  York,  Beaver  and  Clas- 
sic. 


§1,000   Fire   at    Milford 
Milford,  Mass. — An  early  morning 
fire   caused   damage  of  $1,000  at  the 
Ideal. 


I  F      I  T'« 


GOWNS  or  UNIFORMS 

LEARN    TO    SAY 

BROOKS" 

1437  BROADWAY  -   TEL  5580  PEN. 

ALSO  25,000  COSTUMES  TO  RENT 


Exploitation    Manager 

Thirty,  formerly  allied  with  foremost 
motion  picture  producers  and  distribu- 
tors and  possessing  thorough  training 
as  Director  of  Theatre  Management,  is 
in  position  to  immediately  consider 
any  "live  wire"  proposition  in  Greater 
New    Vork. 

Excellent  references  from  outstand- 
ing executives  in  Industry.  Address, 
Box    K-151  c/o    Film   Dally 

1650   Broadway  New  York  City 


WHAT'S    GOING    ON 

AND   WHO'S   WHO 

FROM  STUDIO  STAGES 

AROUND  NEW  YORK 


Eastern  Studios 


A    WEEKLY    DIGEST 

OF    SNAPPY     ITEMS 

COVERING    EASTERN 

PICTURE     PRODUCTION 


Ford  to  Work  Abroad 
John  Ford,  who  directed  "Three 
Bad  Men."  is  in  Germany  to  make  a 
picturization  of  I.  A.  VVylie's  story, 
"Grandma  Bernie  Learns  Her  Let- 
ters." He  will  select  a  cast  in  Ber- 
lin. 


Now  at  Cosmopolitan 
"The  Crimson  Flash"  unit  mem- 
bers who  have  been  working  at  the 
old  Pathe  studio  have  transferred 
activities  to  the  Cosmopolitan  plant. 
Cullen  Landis  and  Eugenia  Gilbert 
head  the  cast.  Archie  Heath  is  di- 
recting. 


Writes  Adaptation 
Becky  Gardiner  is  writing  the 
adaptation  of  "The  Devil  Is  Alive," 
which  will  be  directed  by  Herbert 
Brenon.  Fay  Wray  will  come  from 
the  Coast  to  play  an  important  role. 
Ray  Lissner  will  be  Brenon's  assist- 
ant, while  Leo  Tovar  is  expected  to 
handle    the    camera. 


Louise  Brooks  to  Come   East 

Louise  Brooks  is  to  play  opposite 
Raymond  Griffith  in  "Dying  to 
Love."  She  is  now  on  the  Coast, 
but  will  come  East  for   the  picture. 

Famous  Signs  lone  Holmes 
lone  Holmes,  who  appeared  in 
several  First  National  pictures  made 
at  the  Biograph  studio,  is  now  on 
the  Coast  and  has  been  placed  under 
contract    by    Famous. 


Alice   Joyce   to   Coast 
Alice   Joyce    will    leave    next   week 
for   a  visit   on    the    Coast.      She    will 
be  the  guest  of  Anna  Q.  Nilsson  and 
Mr.   and   Mrs.    Warner    Baxter. 


Baxter   as   Cowboy 

Warner  Baxter,  who  recently  fin- 
ished work  in  "The  Telephone  Girl," 
has  returned  to  California  and  will 
appear  in  "Drums  of  the  Desert." 


HARKfAlSCHBBCK 


Pamtin^Pi'ctu^^ghLgl 


hts_ 


JOSEPH  C.   BOYLE 

Director 

"CONVOY" 
(Robert  T.    Kane    Prods.) 

In  Production 

"BROADWAY  NIGHTS" 
(Robert   T.    Kane    Prods.) 


A  Little  from  "Lots" 


B?  RALPH  WILK 


THIS  is  a  busy  week  for  screen 
artists  who  have  returned  to  the 
stage.  Natacha  Rambova  and  Mar- 
tha Madison  are  appearing  in  "Set 
a  Thief,"  while  Olga  Printzlau,  the 
scenarist,  has  "Window  Panes,"  on 
Broadway.  Edwin  Carewe's  "Heav- 
en Tappers"  is  being  tried  out  out- 
of-town. 

*  *  * 

Walter  Eberhardt,  presi- 
dent of  the  A.  M.  P.  A.,  at- 
tended the  T.  O.  C.  C.  ball, 
getting  tips  for  the  annual 
Naked  Truth  dinner.  Other 
A.  M.  P.  A.  members  present 
included  Vic  Shapiro,  Warren 
Nolan,  A.  L.  Selig  and  Frank 
Pope. 

*  *         * 

Passengers  entering  and  leaving 
California  have  been  hampered  by 
floods.  Wallace  Beery,  East-bound, 
was  delayed  14  hours,  while  Eddie 
Horn,  en  route  to  Hollywood,  was 
held  up  for  24  hours. 


More  missing  names  follow:  Sam- 
uel Lionel  Rothafel,  William  Edward 
Atkinson,  Lester  Allen  Santley,  El- 
well  Lloyd  Sheldon,  Walter  Kane 
Hill.  Maurice  Henri  Hoffman,  Al 
Lcuis   Selig. 


Speaking  of  names,  this  one 
belongs  to  a  member  of  the 
Robert  T.  Kane  unit:— Teresa 
Margaret  Mary  Alacoque  Ho- 
gan. 

*         *         * 

When  Sam  Hardy  played  opposite 
Lenore  Ulric  in  "Kiki"  he  bought 
a  sail-boat  and  christened  it  "Kiki." 
Now,  he  is  having  the  boat  painted 
black  and  ivill  call  it  "Lulu  Belle." 


By  the  way  Sam  was  a  principal 
comedian  in  the  Ziegfeld  "Follies," 
back  in  1916.  He  recalls  that  Marion 
Davies  and  Lilyan  Tashman  were 
members   of   the   chorus. 


"Ben  Hur"  is  getting  excel- 
lent editorial  support  in  Min- 
nesota. The  Minneapolis  Daily 
Star  urged  its  readers  to  at- 
tend the  picture,  while  the 
D ninth  Herald  did  likewise. 
Incidentally,  the  Duluth  Or- 
pheum  turned  500  people 
axoay  on  the  last  day  of  a  five 
day  engagement. 


Irvin  Willat  and  Charles  Maigne 
have  been  demonstrating  their  abil- 
ity as  cooks.  E.  Mason  Hopper,  with 
his  300  books  on  the  culinary  art, 
would  have  our  vote  in  a  cooking 
contest. 


Our  own  passing  show: 
Wallace  Beery  at  the  T.  0. 
C.  C.  ball;  Nathan  Burkan  a 
very  interested  spectator  at 
the  entertainment  of  the  the- 
ater owners,  and  Al  Lichtman 
and  Vic  Shapiro  showing  un- 
usual attention  to  a  newspa- 
per; Frank  Mayo  gazing  at 
the  new  Roxy  theater;  Paul 
Gray  "in  conference"  on 
Seventh  Avenue;  Jack  Hell- 
man  at  "Window  Panes"; 
Irvin  Cobb  studying  the  pic- 
tures in  front  of  the  Earl 
Carroll  theater. 

*  *         * 

Joe  Pasternak,  the  Beau  Brum- 
mel  of  the  assistant  directors  at  the 
Paramount  Long  Island  studio,  is 
now  assisting  Gregory  La  Cava.  He 
started  with  Richard  Rosson  and 
has  also  assisted  Eddie  Sutherland. 
Art  Camp,  Ray  Lissner,  Pat  Galla- 
gher, Lynn  Shores,  David  Todd  and 
Ray  Cozine  are  among  the  assistants 
at  the  studio. 

*  *         * 

Charlie  Chaplin  is  still  tickled 
pink  over  the  reception  accord- 
ed him  by  the  exclusive  Lotos 
club.  Three  hundred  members 
of  the  organization  cheered  him 
at  a  recent  entertainment. 


Beery  Leaves  Soon 

Wallace  Beery,  who  is  in  New- 
York  on  a  vacation,  plans  to  return 
to  Hollywood  next  week. 


Finishing  "Joy  Girl" 

Production  on  "The  Joy  Girl"  will 
be  completed  next  week.  Interiors 
are  now  being  taken  at  the  Fox  stu- 
dio, with  Allan  Dwan  directing.  Ex- 
teriors were  shot  at   Palm   Beach. 


May  Go  to  California 

Helen  Chandler,  stage  and  screen 
artist,  who  is  in  "The  Joy  Girl,"  may 
go  to  California  to  continue  her  pic- 
ture work.  Her  last  appearance  was 
in   "The    Constant   Nymnh." 


|  SAM  MINTZ  | 

SCENARIST 

Famous  Players-Lasky  = 

In  production  | 

1    "Rubber  Heels"  | 

starring  Ed  Wynn 

imiHHiiiiiiiiiiiiuiiiiiiiiiiiiiitiiiiiiiiiimiiiiHiHHiiiiiiiniiiiiiiiiiiiiniiiiiiiiiiiiiiiiiiiiii 


Complete    Walsh    Film 

Work  has  been  finished  on  "The 
Winning  Oar,"  starring  George 
Walsh.  Bernard  McEveety  directed, 
with  Burton  King  as  supervisor.  The 
cast  includes  Dorothy  Hall,  Arthur 
Donaldson,  Gladys  Frazin,  George 
Offerman,  Jr.,  and  Joseph  Burke. 
Marcel  Le  Picard  did  the  camera- 
work. George  Offerman  and  Louis 
Leon  were,  members  of  the  produc- 
tion  staff. 


Owen  Davis  Returns 
Owen  Davis,  who  has  been  in 
Florida,  conferring  with  Thomas 
Meighan,  for  whom  he  has  written 
an  original  story,  has  returned  to 
New   York. 


Collings  Writing   Script 

Pierre  Collings  is  writing  the  adap- 
tation and  continuity  for  "Dying  for 
Love,"  which  will  star  Raymond  Grif- 
fith. The  picture  will  be  made  at 
the  Paramount  Long  Island  studio, 
with  Frank  Tuttle  directing. 

Lovering    Edits    Dix    Picture 
Otho   Lovering  is  editing  "Knock- 
out Riley,"  which  stars  Richard  Dix. 
It  was  directed  by  Malcolm  St.  Clair. 


Edwin  Olden  Bagley  is  in  charge 
of  the  "still"  work  on  "Broadway 
Nights,"  which  is  being  directed  by 
Joseph    C.    Boyle. 


Make    Cast    Additions 
J.  Moy  Bennett,  Frank  Evans  and 
Frederick    Burton    have    been    added 
to    the    cast    of    "The    Timid    Soul," 
starring  W.  C.  Fields. 


SAM    HARDY    in 
"HIGH    HAT" 


Forrest  Halsey 

SCREEN  PLAYS 
EDITORIAL 


L 


SUPERVISOR 
"Broadway  Nights" 

(Robert  T.  Kane  Prods.) 


•  ---4 


HOLLYWOOD 
HAPPENINGS 


7Ae  NEWSPAPER 
o/'FILMDOM 


ANDWEEKLY 
FILM  DIGEST 


By 
Harvey  E.  Qausman 


Asher  Not  Making  "Big  Bertha" 
E.  M.  Asher's  next  for  First  Na- 
tional will  be  "Ladies  Night  in  a 
Turkish  Bath,"  instead  of  "Big 
Bertha."  The  latter  is  now  being 
made  for  First  National  by  Frank 
Griffin,  with  Charlie  Murray,  George 
Sidney  and  Natalie  Kingston  fea- 
tured. ■ 

"Paying  the  Price"  Cast  Complete 
With    the    signing    of    the    Bonner 
sisters,    Marjorie    and    Priscilla,    the 
cast   of   "Paying   the    Price"    is   com- 
plete. 


Carr   Film    Starts 

"Girls  of  Today,"  original  story  and  con- 
tinuity by  J.  Stewart  Woodhouse,  will  go  into 
production  about  Mar.  7,  at  the  California 
studios  by  the  Trem  Carr  Co.  Charles  Hunt 
will    direct,    assisted    by    Eddie    Gordon. 

Currier  in   McCoy   Cast 

Frank  Currier  has  been  added  to  the  cast 
of  W.  S.  Van  Dyke's  next  production  for 
M-G-M  starring  Tim  McCoy.  The  title  is 
"Conquest    of    California." 


Wells    Starts    Second 

Ted  Wells  has  started  his  second  vehicle 
for  Universal  titled  "Straight  Shootin,'  " 
which  is  being  directed  by  Kay  Taylor.  Betty 
Caldwell  is  feminine  lead  supported  by  Walter 
Shumway,  Nelson  McDowell,  George  Dun- 
ning,   Myrtle  Crmley  and   Merrill   McCormick. 


Laemmle   and    Logue    on    Location 

Ernst  Laemmle,  director,  and  Charles 
Logue,  scenarist,  have  gone  on  a  location 
trip  to  Northern  California  seeking  locations 
and  atmosphere  for  "The  Yukon  Trail,"  which 
Laemmle    will    direct. 


"U"  Reading   Department  Moves 

The  reading  department  of  Universal  has 
been  moved  from  the  New  York  office  to 
Universal  City.  The  department  is  in  charge 
of  Frank  Beresford,  who  has  a  staff  of  read- 
ers, pursuing  magazines,  galley  proofs  of 
short  stories  and  novels,  and  synopses.  Don 
Cobb    is    assisting    Beresford. 


Seiter    Directing    "Small    Bachelor" 

William  A.  Seiter  will  direct  "The  Small 
Bachelor"  for  Universal  with  a  special  cast. 
Andre  Beranger  and  Otis  Harlan  have  been 
cast. 


Lionel    Barrymore's    Next 

Lionel  Barrymore's  next  role  will  be  on 
the  United  Artists  lot  in  "Laugh.  Clown, 
Laugh."  He  now  is  working  in  "The 
Thirtieth  Hour,"  which  Sidney  Franklin  is 
directing    for    M-G-M. 


The  Life  of  Los  Angeles 
Centers  at  the 
Ambassador 's 

Famous 
Cocoanut  Grove 


i 


•**m>*>— 


Special  Nights  Tues.  and  Sat 
College  Night  Every  Friday  1 


Langdon's  Next   Set 
Harry  Langdon  is  to  star  in  "The 
Yes    Man"    following   "Long    Pants." 


Mackaill  and  Mulhall  Featured 
Dorothy    Mackaill    and    Jack    Mul- 
hall will  be  featured  by  First  National 
in  "Lady  Be  Good." 


Webb  Directing  Colleen  Moore 
Millard    Webb    will    direct    Colleen 
Moore   in   "Naughty  but   Nice." 


Hale   Returns  to  Screen 
Alan   Hale  will  be  seen  in  support 
of  Leatrice  Joy  in  "Vanity."     He  re- 
turns  to   the   grease    paint    after    two 
years   of   directing. 


Julia  Faye's  First  Set 

Julia  Faye's  initial  starring  vehicle  will  be 
"The  Seminole  Indian,"  an  original  which 
Cecil  B.  De  Mille  purchased  from  Ramon 
Romeo,  who  has  been  signed  by  De  Mille  on 
a     five-year    contract. 


Nilsson   and   Stone   Teaming 

Anna  (J.  Xilsson  and  Lewis  Stone  are  to 
be  co-featured  in  "Lonesome  Ladies"  by 
Lenore  Coffee.  Ray  Rockett  will  produce 
for    First     National. 


To    Film    Atherton    Story 

"Babe  Comes  Home,"  starring  Babe  Ruth, 
will  be  Gertrude  Atherton's  "The  Crystal 
Cup."  Jessie  Burns  and  Bernard  Vorhaus 
are    preparing    the    script. 


Fellows    With    De    Mille 

Joe    Fellows,    Jr.,    is    now    with   the    Cecil    B. 
De    Mille   production    staff. 


Blystone   to    Direct    "Flapper" 

Jack    Blystone    has    been    assigned    direction 
of    "The    Grand   Flapper"   for  Fox. 


Willat  to   Direct   "Big   Gun" 

Irvin  Willat  is  to  direct  "The  Big  Gun." 
instead  of  Harry  Pollard,  who  is  directing 
"Uncle   Tom's   Cabin." 


Robertson   Making  "Capt.   Salvation" 

John  S.  Robertson  has  been  assigned  to 
direct  "Captain  Salvation"  for  M  G-M.  Regi- 
nald Barker  originally  was  slated  to  direct 
the  picture  in  which  Pauline  Starke  and 
Lars    Hansen    are    featured. 


Kate   Corbaley   Gets   New   Contract 

M-G-M    has    given     Kate     Korbaley    a    new 
long    term    contract. 


Murray  Leaves  Warners 

John    T.     Murray    has    severed    connections 
with    Warners. 


Faire    Contract    Renewed 

Cecil     B.      De     Mille     has     renewed     Elinor 
Faire's    contract. 


Eulalie   Jensen   in  "Uncle   Tom" 

Eulalie  Jensen  has  been  signed  by  Uni- 
versal to  play  the  role  of  "Cassie"  in  "Uncle 
Tom's  Cabin,"  now  being  directed  by  Harry 
Pollard. 


McGowan    Making  "City  of  Shadows" 

J.  P.  McGowan  is  making  "The  City  of 
Shadows"    for    F.    B.    O. 

Bushman  and   Logan   Leads 

Francis  X.  Bushman  and  Jacqueline  Logan 
have  the  leads  in  "Belgrano,"  being  made  at 
Universal  by  Julian  Ajoura  for  the  Sociedad 
Generale  Cinematografica.  Belgrano  is  de- 
scribed as  "The  George  Washington  of  South 
America." 


Bebe    to    Make    Spanish    Film 

"Senorita,"    by    Jack    McDermott,    is    to    be 
a    new    starring    vehicle    for    Belie    Daniels. 


Location  Managers 
Ass'n 

Location  managers  are  to 
form  an  organization,  to  work 
in  co-operation  with  the  As- 
sociation of  M.  P.  Producers. 
The  chief  purpose  will  be  to 
check  up  on  location  activities, 
reporting  any  abuses  or  unfair 
tactics  to   Fred   W.   Beetson. 


Newcomer  Gets  Chance 
Nils  Olaf  Chrisander,  formerly  a 
director  for  Ufa  in  Berlin,  has  taken 
Paula  Howard  and  raised  her  from 
the  "extra"  ranks  to  an  important 
role  in  "The  Heart  Thief,"  which  he 
is   directing  for  Metropolitan. 


Option    on    De    Putti? 

Cecil  B  De  Mille  is  reported  to  have  an 
option  on  Lya  De  Putti's  service.  He  signed 
her  on  a  one-picture  agreement,  although  sub- 
sequently it  was  reported  she  had  smoothed 
out  her  difficulties  with  Famous  and  was  plan- 
ning   to    return   to    that    company. 


McCarthy    Directing    "Becky" 

With  the  addition  of  Mack  Swain,  the  cast 
of  "Hecky,"  a  new  Cosmopolitan  production, 
now  being  made  at  the  M-G-M  studio,  is 
complete.  Sally  O'Neil  has  the  title  role  and 
Owen  Moore  the  leading  male  role.  Directed 
by    John    P,    McCarthy. 


Sign    Hayden   Talbot 

Hayden  Talbot,  international  journalist, 
has  been  placed  under  a  contract  which  keeps 
his  services  exclusively  at  the  M-G-M  studios, 
where  for  some  months  he  has  been  a  mem- 
ber   of    the    scenario    staff. 


Stone  in  "His  Son" 
Lewis  Stone  has  the  lead  in  "His 
Son,"  tentative  title  for  "Lorenzo  the 
Magnificent,"  by  Garrett  Fort.  Sam 
E.  Rork,  who  has  just  finished  "The 
Notorious  Lady"  with  Stone,  Bar- 
bara Bedford  and  Ann  Rork,  is  mak- 
ing "His   Son." 


"On   Ze   Boulevard"   In   Work 

M-G-M  announces  that  "On  Ze  Boule- 
vard" is  the  final  title  for  the  picture  now 
in  production  formerly  called  "The  Grey 
Hat."  This  is  a  humorous  story  of  Parisian 
life  featuring  Lew  Cody  and  Renee  Adoree, 
and  directed  by  Harry  Millarde.  The  cast 
includes  Roy  D'Arcy,  Tenen  Holtz,  Dorothy 
Sebastian.    Mack    Swain    and    Anton    Vaverka. 


THE 


Sunday,  February  27,  1927 


-3&*\ 


DAILY 


MI 


ii» 


Edward  J.  Montagne 

Supervising  Editor 
Universal  Pictures 

Story  Supervision 


THE  LOVE  THRILL 

(Laura  LaPlante.    Going  into  the 
new  Roxy  Theatre,  New  York.) 

ALIAS  THE  DEACON 

(Jean  Hersholt  and  all-star.) 

TAKE  IT  FROM  ME 

(Reginald  Denny) 

HER  BIG  NIGHT 

(Laura  LaPlante) 

SKINNER'S  DRESS  SUIT 

(Reginald  Denny) 

HIS  PEOPLE 

(Schildkraut  and  all-star) 


THE  CAT  AND  THE  CANARY 

(Laura  LaPlante — all-star.) 

THE  CHEERFUL  FRAUD 

(Reginald  Denny) 

THE  SHOW  BOAT 

(All-star — in  preparation.) 

LEA  LYON 

(All-star  drama) 

WHAT  HAPPENED  TO  JONES 

(Reginald  Denny) 

THE  COHENS  AND  THE  KELLYS 

(Chas.  Murray  and  all-star) 


etc.     etc.     etc. 


-<$■§£— 


Now  personally  writing  continuity 

THE  BIG  GUN 


II 


m 


THE 


-P&*^ 


DAILY 


Sunday,  February  27,  1927 


"The  Monkey  Talks" 

Fox  Length:  5500  ft. 

SENSATIONAL  NOVELTY. 
SPLENDIDLY  MADE  PICTURE 
CONTAINING  STORY  THAT 
HAS  SOME  EXCELLENT 
DRAMATIC  MOMENTS  AL- 
THOUGH IT  MAY  BE  A  BIT 
GRIM  FOR  SOME. 

Cast Jacques    Lerner    in   the 

difficult  role  of  the  ape.  Olive  Borden 
a  lovely  tight  rope  walker.  Don 
Alvarado  an  imposing  and  handsome 
hero  Raymond  Hitchcock  very  good. 
Others  Malcolm  Waite,  Ted  McNa- 
mara,  Jane  Winton,  August  Tollaire. 

Story  and  Production Drama. 

Raoul  Walsh  has  given  his  custom- 
ary fine  production  to  the  adaptation 
of  the  stage  play  which  caused  some- 
what of  a  sensation  a  season  ago.  For 
those  who  enjoy  something  different 
it  should  certainly  prove  a  welcome 
variation.  The  scheme  wheteby  a 
down-and-out  quartette  of  circus  per- 
formers decide  to  have  one  of  their 
number  masquerade  as  a  "talking 
monkey"  offers  some  sensational  sit- 
uations. The  uncanny  presence  of 
the  monkey  may  be  a  trifle  unpleasant 
for  some  There  is  a  touching  bit  of 
pathos  in  the  "monkey's"  love  for 
the  pretty  dancer  who  loves  another, 
and  in  his  supreme  sacrifice  when  he 
saves  her  from  an  attack  by  a  real 
ape. 

Direction Raoul  W  alsh; 

good. 

Author Rene    Fauchois. 

Scenario L.    G.    Rigby. 

Photography Geo.  O'Connel! ; 

excellent. 

"Wandering  Girls" 

Columbia  Length :  5426  ft. 

AVERAGE  PROGRAM  OFFER- 
ING. STORY  A  REHASH  OF  A 
VERY  FAMILIAR  ORDER  OF 
BUSINESS  BUT  AN  OCCASION- 
AL NEW  TWIST  AND  GOOD 
CAST  HELP. 

Cast Dorothy    Revier    pleasing 

as  the  girl  who  steps  out  in  spite  of 
parental  objection.  Robert  Agnew 
the  good  looking  sweetie  and  Armand 
Kaliz  the  society  crook.  Mildred 
Harris  an  accomplice.  Wm.  Welsh 
and  Eugenie  Besserer  the  fond  par- 
ents. 

Story  and  Production. . .  .Romance. 
"Girls  will  be  girls"  as  Dorothy  Re- 
vier proves  when  she  slips  out  the 
bedroom  window  and  off  to  a  night 
club  after  her  father  had  turned  her 
boy  friend  away.  The  story  is  an- 
other version  of  the  modern  girl  yarn 
the  lure  of  the  bright  lights  and  all 
that.  In  this  instance  it  develops 
into  a  serious  situation  with  a  murder 
and  the  disobedient  girl  held  for  the 
crime.  She  is  acquitted  and  learns  in 
time  that  "papa  was  right".  Ralph 
Ince  hasn't  wasted  any  footage,  a 
point  very  much  in  the  picture's  fa- 
vor. There  is  no  long  drawn  out 
climax  to  wade  through  while  the 
heroine  is  acquitted.  The  ending  is 
arrived  at  quickly  and  logically.  This 
much  alone  is  a  satisfaction. 

Direction    Ralph   Ince ; 

suitable. 

Author Dorothy  Howell. 

Scenario   Same. 

Photography J.  O.  Taylor; 

good. 


Rin-Tin-Tin  in 

"Hills  of  Kentucky" 

Wurners  Length:  6271  ft 

ANOTHER  WINNER  WITH 
RIN-TIN-TIN.  YOUNG  AND 
OLD  THEY'LL  ENJOY  EVERY 
MINUTE  OF  THIS.  GOOD 
STORY  WITH  FINE  HUMAN 
INTEREST  ELEMENT. 

Cast.... The  dog  will  further  en- 
dear himself  to  the  fans  when  they 
see  his  latest.  Billy  Kent  Shaeffer, 
as  Rinty's  little  pal,  is  the  only  real- 
ly important  human  in  the  cast  and 
he  is  adorable.  Tom  Santschi,  Doro- 
thy Dwan  and  Jason  Robards  have 
a   three   cornered   set-to. 

Story  and  Production Melo- 
drama; from  "The  Untamed  Heart." 
Rin-Tin-Tin  still  holds  his  place  as 
the  leader  of  the  pack.  They'll  love 
every  poke  of  his  paw  and  every 
squint  of  his  knowing  eyes  in  "Hills 
of  Kentucky."  Young  and  old  they 
all  like  Rinty  and  the  old  slogan  of 
"if  you  want  a  friend,  buy  a  dog"  is 
borne  out  in  every  foot  of  the  picture. 
Rinty  gives  up  his  wild  ways  to  enjoy 
the  friendship  of  a  little  cripple  lad 
and  the  devotion  of  the  two  makes 
for  some  genuinely  touching  human 
interest.  Of  course,  there  is  the  de- 
viltry of  Tom  Santschi  and  the  love 
affairs  of  Robards  and  Dorothy  Dwan 
but  that  is  all  quite  supplementary  to 
Rinty  and  his  little  lame  pal. 

Direction Howard    Bretherton; 

first  rate. 

Author Dorothy  Yost. 

Scenario Edward    Clark. 

Photography Frank  Kesson: 

splendid. 

"Burning  Gold" 

Ellbee-State  Rights  Length:  5400  ft. 
FAIR  PROGRAM  MELO- 
DRAMA. THE  OLD  BUNK 
ABOUT  FRAUD  AND  IN- 
TRIGUE WITH  THE  OIL 
FIELDS  FOR  A  LOCALE. 

Cast.  ..  .Herbert  Rawlinson  man- 
ages nicely  to  curb  his  desire  for 
overacting.  Does  quite  well  in  this. 
Shirley  Palmer  the  heroine  who 
sports  a  mannish  hair  cut.  J.  C. 
Fowler  and  Sheldon  Lewis  alternate 
as  villains.  Mildred  Harris  in  a  small 
part.      Others   not   important. 

Story  and  Production Melo- 
drama. "Burning  Gold"  is  one  of  the 
formula  type  melodramas  where  the 
rightful  owner  of  a  productive  oii 
field  is  fleeced  by  a  slick  promoter. 
There  is  an  innocent  third  party  roped 
into  i  he  scheme  who,  when  he  learns 
the  true  state  of  affairs,  turns  the 
tables  on  the  smart  alec  and  saves 
the  day  for  the  true  owner  who  very 
appropriately  has  a  good  looking 
daughter  to  offer  as  a  reward.  Story 
is  familiar  but  where  they  crave  ac- 
tion and  suspense  regardless  of  the 
derivation  it  should  fill  the  bill.  The 
superfluous  amount  of  news  reel 
shots  of  an  oil  field  ablaze  could  be 
shortened  to  advantage.  The  views 
do  not  jibe  with  previous  scenes  of 
the  fields  used  for  location. 

Direction Jack  Noble; 

fair. 

Author Stuart  Paton. 

Scenario Not  credited. 

Photography Harry    Davis; 

fair. 


"Easy  Pickings" 

First  National  Length  :  5400  ft. 

GOOD  MYSTERY  HOKUM.  A 
HECTIC  PLOT  BUT  IT  WILL 
THRILL  THE  CROWD  THAT 
ENJOYS  A  SESSION  PACKED 
WITH  MYSTERY,  SUSPENSE 
AND   THRILLS. 

Cast.  .  .Anna  Q.  Nilsson  the  pretty 
heroine  who  finds  herself  all  en- 
tangled in  a  murder  mystery  and 
Kenneth  Harlan  the  hero  sleuth. 
Philo  McCullough  the  secret  villain 
and  others  Billy  Bevan,  Jerry  Miley, 
Charles  Sellon. 

Story  and  Production.  ...  Mystery 
melodrama.  There  is  always  a  good- 
ly crowd  to  enjoy  a  hair-raising  mys- 
tery melodrama  of  the  order  offered 
in  "Easy  Pickings."  The  plot  is  the 
conventional  mystery  hokum  with 
every  conceivable  trick  of  suspense 
applied  to  provide  a  lively  series  of 
thrills.  Comedy  is  not  overlooked 
and  there  is  a  pair  of  colored  servants 
as  well  as  a  boob  detective  to  inject 
the  laughs.  Director  George  Archain- 
baud  hasn't  attempted  any  smoothly 
developed  continuity.  The  horde  of 
complications  and  mystery  tricks  pre- 
clude any  success  in  that  direction 
but  he  has  supplied  a  speedy  tempo 
and  a  corking  fine  double  surprise 
finish  in  producing  a  man  made  up 
to  look  like  the  murdered  victim. 

Direction Geo.  Archainbaud; 

good. 

Authors  ...Wm.  A.  Burton-Paul, 
A.    Cruger. 

Scenario Louis    Stevens. 

Photography.  ..  .Chas.  Van  Enger; 
good. 


William  Fairbanks  in 

"Flying  High" 

Lumas-State  Rights  Length:  4758  ft. 
ANOTHER  OF  THE  SKY 
PIRATE  MELODRAMAS  THAT 
ARE  GAINING  STEADILY  IN 
POPULARITY.  PLOT  THE  OR- 
DINARY GARDEN  VARIETY 
OF  HOKUM. 

Cast.  ...  Fairbanks  foils  a  slew  of 
tricksters  who  ply  their  contraband 
by  airplane,  Alice  Calhoun  the  pretty 
heroine  who  goads  him  to  success 
and  others  John  Wells,  Frank  Rice, 
Leroy  Mason,  Cecile  Cameron. 
Joseph  Girard,  James  Gordon. 

Story  and  Production Melo- 
drama. William  Fairbanks  sports  his 
acrobatics  in  the  air  this  time  and 
instead  of  the  usual  chases  and  pur- 
suits on  terra  firma  hero  wings  his 
way  through  to  victory  in  a  series  of 
airplanes.  It  is  all  good  action  stuff 
and  serves  the  regulation  quota  of 
stunts  and  thrills  Changing  planes 
in  mid-air,  parachute  leaps  and  the 
like  are  all  in  order  while  Fairbanks 
routs  the  band  of  air  pirates  smuggl- 
ing contraband,  "jewels"  which  come 
in  very  suspicious  sized  packages 
There  is  a  girl  whose  father  runs  a 
legitimate  air  mail  express  so  it  is 
up  to  hero  to  scout  the  enemy  planes 
and  clear  the  way  for  his  romance 
with  the  lady  fair.  Hokum,  but  it 
pleases. 

Direction Charles   Hutchison; 

suitable. 

Author L.   V.   Jefferson. 

Scenario Same. 

Photography....  Jas.  Brown,  Jr.; 
fair. 


"The  Wrong  Mr.  Wright" 

Universal-Jewel        Length:  6459  ft. 

CHANCE  FOR  A  CORKING 
GOOD  FARCE  HERE  BUT 
THEY  BRING  ON  TOO  MUCH 
SLAPSTICK.  JEAN  HERSHOLT 
GREAT  WHEN  GIVEN  THE 
RIGHT   OPPORTUNITIES. 

Cast.  .  .  .  Hersholt  first  rate,  par- 
ticularly when  he  assumes  the  make- 
up of  an  old  man.  Enid  Bennett 
pleasing.  Others  Edgar  Kennedy, 
Walter    Hiers,    Dorothy   Devore. 

Story  and  Production. ..  .Farce. 
Hersholt,  given  the  right  opportuni- 
ties, can  be  one  of  the  funniest  char- 
acters on  the  screen.  He  can  put 
over  the  laughs  if  given  half  a  chance. 
"The  Wrong  Mr.  Wright"  supplies 
many  of  these  chances  but  it  isn't 
consistently  comical.  Director  Scott 
Sidney  broadens  the  farcical  situa- 
tions into  slapstick  too  frequently  and 
repeats  his  gags  until  it  weakens  the 
entire  comedy  structure.  The  pic- 
ture starts  off  with  what  promises  to 
be  a  distinctly  amusing  situation. 
Hersholt,  as  the  son  of  a  corset  manu- 
facturer, absconds  with  $10,000  be- 
longing to  his  father  with  the  inten- 
tion of  saving  his  fast  declining  cor- 
set business,  making  pretty  under- 
things  instead  of  the  nearly  extinct 
corset.  The  idea  should  have  served 
for   some   hilarious  business. 

Direction  ....Scott  Sidney;  didn't 
make  the  most  of  the  story. 

Author    Geo.    Broadhurst. 

Scenario    Harold   Shumate. 

Photography Geo.  Robinson; 

good. 

"Love's  Greatest  Mistake" 

Paramount  Length:  6007  ft. 

LITTLE  IN  IT  THAT  IS  EN- 
TERTAINING. ONE  OF  THOSE 
JAZZ  COCKTAILS  PURPORTED 
TO  PLEASE  THE  PUBLIC 
TASTE. 

Cast. ..  .Josephine  Dunn,  one  of 
the  Paramount  School  of  Acting 
graduates,  rather  pretty  but  not  the 
type  to  convincingly  lure  the  danger- 
ous banker,  capably  played  by  Frank 
Morgan.  William  Powell  and  Evelyn 
Brent,  the  lovers.  James  Hall  the 
clean  cut  hero  and  others  Iris  Gray, 
Betty    Byrne. 

Story  and  Production.  .  .  .Romance. 
This  is  not  only  "Love's  Greatest 
Mistake"  but  one  of  Paramount's.  The 
story  is  weak  and  at  times  just  skims 
the  surface  of  respectability.  The 
goings  on  of  the  heroine's  sister  and 
her  lover  (in  the  absence  of  her  hus- 
band) offer  several  snappy  tete-a-tetes 
that  are  apt  to  shock  the  family  cir- 
cle but  thrill  the  flappers.  Their  af- 
fair is  more  or  less  irrelevant  to  the 
plight  of  the  innocent  little  sister  who 
really  loves  the  clean  cut  chap  but 
circumstances  throw  her  in  the  com- 
pany of  the  banker.  Misunderstand- 
ings, heartaches  and  threatened  shame 
all  appear  in  due  course,  prior  to 
the  clinch.  A  number  of  good  look- 
ing women  and  smart  sets  but  little 
more. 

Direction Edward    Sutherland; 

ordinary. 

Author.  .Frederic  Arnold  Kummer 

Scenario    Becky   Gardiner 

Photography     Leo    Tover ; 

very  good. 


mmmmmmarrmmmm 
Sunday,  February  27,  1927 


THE 


-22H 


DAILY 


SURVEYING  MARKET  CONDI- 
TIONS IN  OTHER  COUNTRIES 
AND  WEEKLY  REPORTING 
THE  ACTIVITIES  OF  FOREIGN 
FILM   FOLK 


Foreign  Markets 


COVERING  IMPORTANT  FILM 
CENTERS:    LONDON   —   PARIS 
BERLIN  —  BRUSSELS  —  SYD- 
NEY   —    ROME    —    MOSCOW 
GLASGOW     AND      OTHER 
FOREIGN    POINTS 


By  JAMBS   P.   CUNNINGHAM 


London  Notes 

By  ERNEST    W.   FREDMAN 
Editor,    "The    Daily    Rente," 

London — Abe  Berman  passed  through  Lo ■> 
don  a  few  days  ago.  While  here  he  spoke 
about  plans  for  production  in  liermany.  He 
declared  he  intended  making  about  ten  pic- 
tures a   year,   backed    by    European    capital. 

(Note:  A  cable  from  the  Berlin  bureau  of 
THE  FILM  DAILY  on  Thursday  pointe  I 
out  that  Berman  is  to  make  pictures  in  tier 
many  for  First  National  in  order  to  permit 
the  company  to  meet  the  "kontingent"  regu- 
lations of  one  German-made  for  every  foreign 
importation   shown    in    that    country). 

*  *  * 

F.  A.  Enders,  managing  director  of  F.  B. 
0.,   is  en    route  to   America. 

*  *  * 

Sir  Philip  Cunliffe-Lister,  president  of  the 
Board  of  Trade,  will  be  the  guest  of  honor 
at  the  annual  dinner  of  the  C  E.  A.  on  March 
15,   at    the    Hotel   Victoria. 

*  *  * 

The  new  Gaumont  studio  was  dedicated 
during  the  past  week        ^~~ " 

Guy  Newlfll  is  to  return  to  the  screen, 
having  been  engaged  by  C.  M.  YVoolf  to  play 
the  lead  in  "The  Ghost  Train,"  which  \V.  and 
F.    are   to   put    into    production    immediately. 

Austrian  Producers  Expanding 

Vienna — Twenty-five  films  were  produced. 
Now  that  regulations  regarding  importations 
are  in  force,  production  is  to  lie  increased 
this    year    to    40    features. 

Czech  Industry  Developing 
Prague — Although  there  is  no  quota  system 
here  the  Government  aids  the  industry  by 
■ompelling  each  theater  to  play  at  least  five 
Czechoslovakian  nlms  each  year.  As  features 
usually  run  a  week,  that  is  10  per  cent  of 
the  programs.  The  home  industry  is  develop- 
ing   quickly 


"Legit"    Star    in    Pictures 

Berlin — "Carnival  Time"  is  the  title  of  a 
new  Aafa  production,  featuring  Crete  Moos- 
heim,  stage  star.  Harry  Liedtke,  W'ilhelm 
Rendow  and  Margarete  Kupfer  appear  in  sup- 
port. 


New   Headquarters  in   Sydney 

Sydney — Paramount  has  erected  a  four- 
story  building  in  the  center  of  the  city  for 
use  as  the  principal  Australasian  office.  It  is 
due   to   open    in    April. 

Cinema  Art  Films,  who  are  releasing  Ufa 
productions  in  the  Commonwealth  and  in  New 
Zealand,  have  opened  offices  at  189-200  Pitt 
St. 


Jacoby  Film  for   "U" 

Berlin — A  film  made  for  Universal  by 
George  Jacoby  and  titled  the  "Woman  With- 
out a  Name,"  has  been  released  in  Berlin. 
It  is  in  two  parts.  The  film  was  produced 
during  a  tour  of   the   world. 


The  World  in  Survey 

Authoritative  and  complete  data  on  the  industry  in  practically 
every  country  on  the  globe  is  contained  in  a  special  section  of  the 
1927  FILM  YEAR  BOOK.  Each  week,  this  department  presents 
the  general  report  on  conditions  in  one  country,  as  appearing  in 
the  YEAR  BOOK.  Trade  lists  are  not  included.  The  third  of 
iiie  series  follows: 

Denmark 

Agitation — None.  '    ""* 

Censorship — Censorship  very  strict,  pictures  divided  in  two  classes  for  children  under 

16   and    those   over   that    age. 
Competition — 75%    American,    466    films    shown    out    of    668    were    American   during 
1925.     A  new  distributing  unit  handles  the  Universal,  United  Artists  and  First 
National    product. 
Copyright    Relations — Established    by    Presidential    Proclamation    May    8,    1893,    ex- 
tended   April    9,    1910,    and    December    9,    1920. 
Production — Nordisk     Films     Kompagni     and     Dansk     Films     Industri     (Palladium) 
making    feature   pictures.      Several   industrial    companies    making    films.     Nordisk 
and    the    French    Olivier     &     Pascel     in    agreement     for    formation     Nordisque- 
Francaise    to    produce. 
Taxes — None. 

Theaters — 350.      Copenhagen    38,    of    which    Palads-Kino,    seating    1,600    is    largest. 
Imports    from    U.    S.    A. — 

$140,000. 
$110,000. 
$115,000. 
$   50,000. 


value 
value 
value 
value 


1923—3,100,000  feet; 
1924—2,500,000  feet; 
1925—3,075,000  feet; 
1926 — 1,500,000  feet; 
Exports    to    U.    S.    A. — 

1913—1,300,000  feet;   value  $85,000. 

1923—  55,000    feet;    value    $  3,000. 

1924—  23,000    feet;    value    $   1,000. 

1925—  70,000   feet;    value   $  4,000. 

1926—  27,000    feet;    value   $   1,200. 


Sydney   Unit   Plans  Another 

Sydney — Australasian  Films,  Ltd.,  is  now 
completing  "The  Grey  Glove."  It  will  be 
followed    by    "The   Fisherman's    Daughter." 

Union    Theaters    Form    Subsidiary 

Sydney — Union  Theaters  Investments  Ltd., 
with  a  capital  of  £1,000,000,  has  been  form- 
ed as  a  subsidiary  of  Union  Theaters,  Ltd., 
and    Australasian    Films,    Ltd. 

A  new  £30,000  cinema  seating  1,600  is 
to    be   constructed    at    Rose    Bay,    a    suburb. 


Russian   Film   Finished 

Moscow — "The  Harem  of  Buchara"  has 
been  finished,  under  direction  of  Wilkowsky. 
This    film   was    photographed    at    Buchara. 


Film    Club    Formed    in    Czecho 

Prague — A  film  club  has  been  formed  in 
Prague  with  the  object  of  encouraging  new 
ideas  in  film  production.  The  movement  is 
similar   to   that   of   the   Avantgarde   in    France. 


Film   Poets   Club   Starts 

Berlin — A  film  poets'  club  is  the  latest  or- 
ganization in  Berlin.  Members  are  chiefly 
playwrights,  most  of  whom  have  written  sce- 
narios. 


Capital  Production  Exporting  Co. 

Inc. 

''Productions  of  Merit" 

Available  for  Immediate  Release 

SOCIETY  DRAMAS  TWO   REEL  COMEDIES 

WESTERN  FEATURES  NOVELTY  SHORTS 

STUNT  MELODRAMAS  TWO    REEL   WESTERNS 

A  Comprehensive  Line-Up  of  a  Large  Variety  of  Product 


729  Seventh  Avenue,  New  York 


Cable  Addresi 
P1ZORFILM 


Glados  Play  in   Pictures 

Barcelona — The  play  of  Rafeal  Perez  Glad 
os,  "La  Loca  de  la  Casa"  has  been  made 
into  pictures.  It  was  directed  by  M.  Alonso 
for  the  Hornemann  Production  Co.  The  stars 
are  Carmen  Viance  and  Rafael  Calvo. 


Buys    Belgium    Film    for    France 

Brussels — The  new  Belgium  film,  "La 
Foret  qui  Tue"  ("The  Killing  Forest")  has 
been  completed.  Film  Triomphe  will  dis 
tribute  in  France  and  all  countries  under 
French    Protectorate. 


Roman    Theater    Destroyed 

Rome — -The  Apollo,  a  large  local  theater, 
is  in  complete  ruins  from  fire  which  started 
from    a    short    circuit. 


Aim    to    Protect    Italian    Industry 

Rome — Under  leadership  of  Under-Secre- 
tary Bolzon,  a  committee  is  working  on  ways 
and  means  of  protecting  the  home  film  in- 
dustry. It  is  Premier  Mussolini's  ambition 
to  place  this  country  on  a  par  with  other 
European  countries  insofar  as  motion  pic- 
tures are  concerned.  It  is  interesting  to  note 
that  there  has  been  a  marked  increase  in 
production    in   Italy   during    recent   weeks. 


Austrian  Trade 

Exports  for  1926  Drop  24  Per  Cent, 

While    Imports    Increase    About 

Five   Per   Cent 

Washington  Bureau  of  THE  FILM  DAILY 
Washington — Austrian  exports  of  films  will 
show  a  decline  of  about  24  per  cent  for  1926, 
and  imports  of  films  for  the  same  period  will 
show  a  decrease  of  about  5  per  cent,  accord- 
ing to  U.  S.  Commercial  Attache  H.  L. 
Groves  and  Trade  Commissioner  G.  R.  Canty, 
Vienna. 

The  value  of  films  imported  into  Austria 
in  1925  was  7,444,000  Austrian  shillings  (the 
shilling  is  worth  about  $0.14),  and  the  valut 
in  the  first  half  of  1926  was  3,032,000  shil- 
lings. The  value  of  films  exported  fronj 
Austria  in  1925  was  3,638,000  Austrian  shil. 
lings,  and  the  value  in  the  first  half  of  1926 
was  1,092,000  shillings.  There  is  no  separate 
classification  for  raw  films,  negatives  and 
positives. 


Ufa  Now  in  New  Quarters 

Berlin — Ufa    has    moved    its    general    offices 
to   Kochstrasse    6-8. 


One   Paper   Quits,  Another   Starts 

Vienna — "Der  Filmbote,"  trade  paper,  has 
discontinued  publication.  In  its  place,  a  new 
magazine  will  appear,  the  "Osterreilshische 
Filmzeitung." 


Decorated  for  Study  of  Industry 

Paris — Valentin  Mandelstamm,  French  au- 
thor of  "Hollywood,"  was  recently  awarded 
the  Cross  of  the  Legion  of  Honor  for  his 
services  to  the  French  industry  in  studying 
production    in    the    United     States. 


German-Swedish  Film 

Stockholm  —  The  German-Swedish  film, 
"The  Strong  Man,"  an  Isepa-Wengeroff  pro- 
duction, will  shortly  be  released.  Lil  Dagover, 
Gosta     Ekman,    have    principal    roles. 


Two  for   Queensland 

Kingaroy,  Queensland — A  new  theater  is 
to  be  opened  soon  at  Kingaroy  and  another 
at     Ravenshoe. 


Leon  Poirier  Busy 

Paris — Using  the  unpublished  documents 
of  the  Haardt-Audoin-Dubreuil  mission,  Leon 
Poirier  is  producing  a  film  titled  "En  Marge 
De  Le  Croisiere  Noire."  After  this,  he  will 
produce  "Verdun,"  where  the  effort  of 
France    in    battle   will   be    retraced. 


Foreign    Rights 

COMPLETE    PROGRAM 
Every    Type  of    Production 
Specials-Features-Shorts 
Selected    with    Expert    Knowledge    ol 
Foreign   Requirements 

FERDINAND   H.  ADAM, 

International    Film    Distributor, 

152  West  42d  St.     -     New  York  City 

Cable   Ferdinadam.      Phone   Wis    1143 


Richmount  Pictures  Inc. 

723  Seventh  Avenue  New  York  City,  N.  Y. 

D.  J.  MOUNTAN,  President 

Exclusive  foreign  representatives  for  Ray- 
art  Pictures  Corporation  and  other  leading 
independent    producers    and    distributors. 

CHPICSOC,  PARIS    Cable  Address:  DEEJAY,  LONDON 
Cable  Address:   RICHPIC,  N.  Y. 

Exporting  only  the  Best  in  Motion  Pictures 


Cable  Address 


THE 


10 


•e^m 


DAILY 


Sunday,  February  27,  1927 


Theater  Equipment  and  Management 


By    MICHAEL    L.    SIMMONS 


Equipment  Tips 

Peerless  Slides 

For  the  exhibitor  who  wishes  to 
get  a  message  across  to  his  audience 
with  slides,  the  Peerless  mat  slide 
offers  a  new  style  of  typewriter  slide 
that  is  particularly  apt  for  the  pur- 
pose. Whether  a  slide  is  a  justifiable 
device  in  the  theater  is  entirely  up  to 
the  exhibitor  himself  to  judge.  Prob- 
ably in  the  large  ornate  establishment, 
it  would  be  out  of  place.  But  there 
is  no  question  that  it  is  a  valuable 
instrument  in  many  theaters. 

The  theater  manager  knows  his 
own  community  best.  He  knows 
how  to  talk  to  his  people.  Peerless 
slides  offer  a  good  clean  medium  for 
getting  his  message  and  that  of  his 
advertisers  across.  These  are  carried 
in  white  amber  and  green  by  all 
National  Theater  Supply  stores. 
*         *         * 

Sundae  Dish  Liners 

Spring  is  practically  here,  and  so 
Summer  is  not  far  behind,  and  with 
the  imminence  of  warm  weather  it  is 
not  too  soon  to  think  of  the  various 
devices  that  temper  the  torrid  hours 
with  the  cool,  grateful  touch  of  ice- 
cream. The  American  Lace  Paper 
Co  of  Milwaukee  gets  up  a  line  ot 
paper  specials  of  which  its  Sundae- 
dish  liners  offers  a  worthwhile  con- 
sideration to  the  exhibitor  who  runs 
a  dispensing  counter  of  creams  and 
soft  drinks  in  conjunction  with  the 
theater.  Modern  sanitation  to  say 
nothing  of  the  neat  appearance  of 
these  paper  lining  cups  would  make 
this  a  desirable  accessory  to  the 
counter.  They  are  made  of  smooth 
white  paper,  crinkled  to  fit  any  stan- 
dard holder.  Where  desired,  the  sun- 
dae-dish holders  are  also  furnished. 


Projectionist  Claims  Record 
Bismarck,  N.  D.— A.  J.  Bauer,  pro- 
jectionist at  the  Capitol,  claims  he  has 
a  record  for  other  projectionists 
to  shoot  at.  He  states  that  during 
the  period  between  Jan.  1,  1926  and 
Jan.  1,  1927  he  kept  a.  record  of  the 
operating  conduct  and  that  he  had 
only  five  stops  during  the  whole  per- 
iod, with  the  exception  of  the  regular 
ones. 

Bauer  is  one  of  the  veteran  projec- 
tionists of  the  business,  having  been 
at  it  in  this  territory  for  over  twenty 
years,  thirteen  of  which  he  was  ownt 
of  the  Orpheum  in  this  city.     Com- 
menting on  his  record  Bauer  says: 
"In  getting  by  with  only  five 
stopSj  it  really  speaks  very  well 
for  the  condition  of  film  now 
sent    out    by   the    Minneapolis 
exchanges.    In  addition  to  this 
the   projection   machines    have 
been  greatly   improved." 


Gillette    Gets    Another 

Greene,  N.  Y.— R.  B.  Gillette,  who 

operates  the  Milford  here,  has  taken 

over    the    Alhambra    at    Cincinattus. 

He   recently   reopened    his    house    at 

.  Chenango. 


More  Data  on  the  Mailing  List 

LAST  week's  suggestion  dealt  with  the  business  of  building  a 
mailing  list  for  a  new  theater.  For  those  already  operating,  with 
no  prospect  of  capitalizing  the  gala  show  of  an  opening  night,  the 
following  offers  a  practical  method. 

Apart  from  the  obvious  sources  like  public  records,  tax  lists, 
city  directories,  etc.,  an  excellent  stunt  for  whetting  public  interest 
in  your  theater  and  at  the  same  time  getting  the  necessary  names 
and  addresses  for  the  list  is  to  make  the  rounds  of  all  the  exchanges 
and  request  as  many  photos  of  stars  as  they  will  furnish.  The  public 
has  a  keen  interest  in  obtaining  these  photos.  Get  out  a  bold  lettered 
"hand  dodger"  offering  to  furnish  the  photo  of  a  star  to  anyone 
writing  into  the  theater  for  it.  Make  the  same  offer  on  your  screen. 
Place  an  announcement  in  front  of  the  house  where  it  can  be  plainly 
seen.     And  then  watch  the  stream  come  in. 


Fischer    Building    at    Oshkosh 

Oshkosh,  Wis. — With  Saxe  build- 
ing at  Madison,  Fischer  stronghold, 
the  latter  firm  has  announced  plans 
for  a  theater  here  which  is  to  be  part 
of  a  $1,000,000  project.  Work  is  to 
start  in  a  few  weeks.  Saxe  recently 
opened  the  Oshkosh  here. 


Hicks   Joins   Heyde 

Olney,  111. — Verner  Hicks  has 
joined  Phil  H.  Heyde  in  the  opera- 
tion of  his  house  here. 


Redecorate  New  Acquisition 
Rhodo,  Rathjon  and  Wallace,  own 
ers  of  the  Playhouse  Chain,  have 
opened  their  recently  purchased  and 
remodeled  Ellicotville  in  Cattaraugus, 
N.  Y.  The  house,  which  was  former- 
ly the  Palace,  was  redecorated  under 
the  supervision  of  Edward  J.  Whit- 
more,  manager  of  the  Playhouse 
Chain  in   Western  New   York. 


New  Lessees  at  Plattsburgh 

Plattsburgh,  N.  Y.  —  William  E. 
Benton  and  James  A.  Leary  have 
taken  over  the  lease  of  the  Platts- 
burgh. They  take  possession  Mar.  14. 


Improving  the  Theater 


Hunt's  Theaters,  Inc.,  will  spend 
about  $75,000  on  the  renovation  and 
remodeling  of  Blaker's  theater,  Wild- 
wood,  N.  J.  The  changes  take  in  the 
inclusion  of  six  stores  along  the 
boardwalk  front,  the  installation  of 
400  seats  and  the  erection  of  a  side 
entrance. 


New  projection  apparatus  is  being 
installed  and  a  new  screen  erected  in 
the  Strand,  Ogdensburg,  N.  Y.  These 
additions  will  bring  the  house  up  to 
standard. 


Frank  P.  Meehan,  manager  of  the 
Grand,  Malone,  N.  Y.,  went  the  limit 
in  safety  precautions  for  his  house 
when  he  signed  a  contract  for  the 
installation  of  a  Globe  Sprinkler  Sys- 
tem.    Work   is   already   in    progress. 


A  program  of  renovation  and  re- 
modeling of  Fox's  Jamaica,  Jamaica, 
N.  Y.,  will  reach  a  cost  of  $50,000. 
Work  embraces  the  installation  of  a 
new  lighting  system,  several  new  sets 
of  scenery,  drop  curtains  and  settings, 
new  lobby  and  decorative  effects. 
The  remodeling  is  being  successfully 
carried  out  without  interfering  with 
the  shows. 


The    Majestic,    Norfolk,    Va.,  _  has 
been   closed   to  allow  for  alterations. 


Charles     Bayer,    manager    of    the 
Park,    Lehighton,    Pa.,    reports    that 


the  opening  of  the  house  following 
extensive  alterations  has  met  with  a 
hearty  reception.  A  particularly  wel- 
come feature  is  the  moving  back  of 
the  screen  15  ft. 


A  new  marquee,  a  hanging  chande- 
lier containing  400  lights,  decorative 
touches  to  the  front  and  a  completely 
revamped  lighting  system  are  a  few 
ot  the  main  improvements  which  has 
just  cost  the  owners  of  the  Columbia, 
Erie,  Pa.,  $30,000.  They  are,  O.  A. 
Potter,  and  G.  E.  Newton. 


The  Rialto  of  Rutherford,  N.  J., 
has  purchased  two  Simplex  machines, 
two  Peerless  lamps  and  a  Hertnev 
Transverter  from  the  National  The- 
ater  Supply   Co. 

The  Granada  of  Coiona,  L.  I.,  is 
also  in  the  fore  for  adding  new- 
equipment,  bought  over  the  counter 
at  the  National  Theater  Supply  Co., 
the  items  being  two  Simplex  ma- 
chines, two  Hertner  Transverters, 
one  Brenkert  Spotlight  and  a  Dalite 
high    intensity   screen. 


Louis  Ganz,  in  preparing  for  the 
proper  equipping  of  the  Jolson's 
Parkway,  Bronx,  contracted  for  the 
delivery  of  three  Simplex  machines, 
two  Hertner  Transverters,  a  Bren- 
kert stereopticon  spot,  a  Brenkert 
C-14,  and  two  curtain  control  motors. 


Invent  Color  Machine 

Minneapolis — After  twelve  years  of 
experimenting  and  development,  E. 
S.  McDonald  and  C.  F.  Rose  are  re- 
ported to  have  perfected  a  machine 
to  color  motion  pictures.  The  ma- 
chine is  known  technically  as  the 
Concroscope  and  is  operated  entirely 
independent  of  the  projector.  It  is 
simply  designed  so  that  it  may  be 
easily  handled  by  an  operator  and 
colors  any  black  and  white  subject 
on  the  screen. 

The  machine  has  ten  colors  from 
which  numerous  other  blends  may  be 
attained.  Color  is  acquired  by  means 
of  slides  enclosed  in  a  housing  and 
worked  by  levers.  The  device  is 
placed  in  front  of  the  regular  pro- 
jector and  does  not  come  in  contact 
with  it  or  the  film. 

The  idea  was  originated  twelve 
years  ago  and,  though  the  first  actual 
Concroscope  was  devised  some  years 
ago,  it  proved  too  complicated  for 
practical  use.  Since  then  the  inven- 
tors have  spent  their  efforts  in  sim- 
plifying the  mechanism  and  bringing 
down  the  cost  of  production  to  a 
point  where  it  will  be  profitable  to 
manufacture  and  bring  it  to  exhibitors 
at  a  modest  price. 


Fire    Extinguisher 

One  can  never  too  often  or  too 
long  dwell  on  the  subject  of  fire 
protection  and  in  this  connection  it 
is  well  for  the  manager  seeking  to 
attain  the  zenith  in  protection  to  give 
a  thought  to  the  American  Fire  Ex- 
tinguisher, manufactured  by  the 
American  Chemical  Co.,  Lebanon, 
Pa.  The  device  is  in  the  form  of  a 
metal  container  about  14  inches  long, 
containing  a  fine  dry  powder  of  a 
property  that  immediately  upon  con- 
tact  with   flames,   extinguishes   them. 


■a^M#ne,  -••-•••••  ■♦•■•-••-'  •■■•-••  ■♦--•■■ 

QUALITY   PRINTS 

Titles  and  Negative  Developing 

Release  Printing 

U.    S.    Film    Laboratories,    Inc. 

Hudson  Heights,  N.  J. 

Palisades    3678 


If  You  Are  in  the 


Market  for  Any  Kind  of 

MOTION  PICTURE 
APPARATUS 

CONSULT     US  AND    SAVE 

MONEY 

SEND  lOR  OUR  PRICE  LIST 

U/IUOCIGHByS 

fflio  West   32  *  St..  New  York.  N.**^ 

1 


Phon*    Penna.    6564 

Motion  Picture  Department 


Sunday,  February  27,  1927 


THE 


DAILY 


n 


Short  Subjects 


"Alice  at  the  Carnival" 
Alice  Comedy — F.  B.  O. 
Tvpe  of  production.  .  .1  reel  cartoon 
"Hot  Dogs  and  All" 
Alice  and  her  pup  hit  the  trail  to 
Coney  or  some  other  amusement  re- 
sort and  the  frolic  that  follows  fur- 
nishes some  mild  enough  fun  with 
the  cartoonist  taking  the  customary 
liberties  with  the  result  that  a  lot 
of  things  happen  at  the  Carnival  that 
would  never  happen  at  Coney.  The 
roller  coaster,  for  instance,  becomes 
hysterical  and  hot  dogs  misbehave 
in  hilarious  fashion.  Good  for  a  fair 
amount  of  laughs. 


"Car  Shy" — Van  Bibber  Comedy 

Fox 

Van  The  Hero  Again 

Type  of  production.  .  .  .2  reel  coniedv 

The  very  fastidious  Van  Bibber 
continues  in  his  line  of  grand  heroics 
that  make  him  the  envy  of  all  others. 
Van  always  manages  to  turn  off  some 
miracle  by  way  of  saving  a  girl  or 
rounding  up  a  culprit.  In  this  in- 
stance Van  captures  a  pair  of  bandits 
who  were  so  slick  they  even  stole  the 
patrol  wagon.  Some  fairly  new  gags 
and  a  medium  amount  of  laughs. 


"Rock-Ribbed   Maine" 

Fox  Varieties 

Vacation  Land 

Type  of  production  ....  1  reel  variety. 
There  is  always  a  goodly  majority 
of  folks  who  turn  in  the  direction 
of  Maine  for  their  summer  vacation. 
Fox's  latest  Variety  is  apt  to  encour- 
age the  tourists  when  they  see  the 
inviting  scenes  put  before  them.  The 
lakes,  the  mountains,  the  shore, — all 
pictured  at  their  best  and  with  very 
definite  bait  to  lure  the  traveler.  Soni^ 
lovely  views  and  the  photography  is 
gorgeous. 


"He  Couldn't  Help  It"— F.B.O. 

Great  Comedy  Novelty 
Type  of  production  ...  .2  reel  comedy 
The  process  involved  in  making  the 
really  big  laughs  of  the  Charley  Bow- 
ers comedies  is  held  a  deep-dyec 
secret  but  the  fact  that  the  pictures 
afford  genuine  laughs  need  not  be 
held  in  confidence.  This  latest  where- 
in Charley  trips  the  boards  in  a  dog 
act  is  as  funny  as  they  come.  He 
loses  his  pup,  Pinkus.  but  the  doe 
migrates  eventually  from  a  frank- 
furter. Too  funny  to  even  attempt 
a  description.  Novel  and  decidedly 
fine  comedv  business. 


"Why  Girls  Say   No"— Roach 
Pathe 

Plenty  of  Laughs 
Type  of  production.  .  .  .2  reel  comedy 
The  comedy  in  here  enters  chiefly 
where  probably  the  producers  thought 
it  would  least  occur,  but  what  does  it 
matter — the  fun  is  there,  and  the 
laughs  certain  in  at  least  three  inci- 
dents. The  gist  of  the  plot  is  the 
love  between  Marjorie  Daw,  and 
Creighton  Hale.  Max  Davidson's 
antics  as  the  father  in  the  case  are 
worth  the  price  of  admission  alone. 


"Felix  Dines  and  Pines" — 
Pat  Sullivan 
Educational 

Entertaining 

Type  of  production.  .  1  reel  animated 
Original  methods  are  employed  by 
Felix  to  get  himself  a  meal.  He 
starts  with  an  appetizer  by  stealing 
the  contents  of  a  punch  bowl  which 
he  sucks  through  a  tube  of  spaghetti. 
Each  course  of  the  meal  is  obtained 
from  a  different  source.  The  result 
is  Felix  has  an  indigestion  dream. 
There  is  more  originality  in  this  ani- 
mated than  in  a  lot  of  features — and 
more  genuine  comedy.  Felix  as  a 
screen  entertainer  is  there — as  always. 


"Listen    Lena" — Mermaid 
Educational 
Droll  Humor 
Type    of   production.  .  .2   reel   comedy 
It    seems    that    the    fans    never    tire 
of  the  old  situation  of  the  hero  trying 
to  marry  the  girl  and  finding  the  rival 
almost  beating  him  to  the  prize.     So 
this  comedy  plays   the   old   wheeze — 
but  with  some  good  gags  to  vary  the 
formula.     The   work   of   Al    St.   John 
lifts  it  out  of  the  rut  and  affords  op- 
portunity for  some  real  laughs.     The 
windup     is     snappy     with     gags     that 
come  fast  and  frequent. 


"Peaches   and    Plumbers" — Sennett 
Pathe 

Slam-Bang  Action 
Type  of  production.  .  .  .2  reel  comedy 
Billy  Bevan,  Madeline  Hurlock  and 
Thelma  Hill  manage  to  take  the  very 
labored  story  and  work  in  a  sufficient 
amount  of  entertainment  to  give  the 
average  customer  his  money's  worth. 
There's  enough  comedy  to  go  round 
for  a   single   short   subject. 


"Some  More  Excuses" — Stern  Bros. 
Universal 

Well    Done    Mystery    Burlesque 
Type  of  production.  .  .  .2  reel  comedy 

Lured  by  a  maniac's  ruse  to  a  mad- 
house, Charlev  King  and  his  wife 
have  a  hectic  afternoon  escaping  in- 
sanity at  the  hands  of  the  grotesque 
monster  that  lured  them.  The  film 
has  all  the  humor  which  abounds  in 
a  broad  satire  of  excessive  mystery 
play  well  done.    A  good  booking. 


"Bring    Home    the    Turkey,"    Roach- 
Pathe 

Steaming  Fun  Fest 
Type  of  production  ....  1  reel  comedy 
The  inimitable  "gang"  kids  are  in 
their  mischievous  element  in  this 
offering  of  a  holiday  flavor,  which 
ends  up  in  "gorge-ous"  abandonment 
to  a  turkey.  The  beginning  has  the 
youngsters  harbored  in  an  orphan- 
age, and  borrowed  by  an  Uncle  Tom 
who  lives  in  an  abandoned  shack  and 
whose  tender  care  contrasts  sharply 
with  the  sour  milk  of  human  kind- 
ness that  flows  at  the  orphanage.  At 
any  rate,  in  a  hectic  melee  to  recover 
the  kids,  the  minions  of  the  law 
learn  what  it  means  to  encounter  a 
group  of  fighting  bearcats,  who  make 
up  for  lack  of  size  with  valiant  use 
of  hammers,  tongs,  and  other  tradi- 
tional instruments  of  destruction. 
This  fracas  is  a  "howl"  all  the  way, 
and  deftly  puts  the  picture  in  the  en- 
viable class  known  as  "sure-fire." 


Presen  tations 


By  CHARLES  F.  HYNES 


Present-  O-  Grams 

Briefly  told  ideas  for  presentations 
from  all  parts  of  the  country.  We 
invite  you  to  send  yours. 

"The  Monkey  Talks" 

Arrange  a  ballet  with  the  aid  of 
your  local  dancing  academy  or  danc- 
ing teachers.  Have  the  dancers 
dressed  as  clowns,  Columbines  and 
Harlequins.  Young  children  if  so 
dressed  and  presented  in  a  dancing 
act  will  cause  a  great  deal  of  com- 
ment and  attract  audiences  of  their 
friends  and  relatives.  One  of  the 
local  dancing  teachers  will  be  glad  to 
present  her  pupils  gratis  for  the  sake 
of  the  advertising  derived.  It  should 
not  be  hard  to  secure  the  interest  of 
the  newspaper  in  running  stories  and 
photographs  to  feature  this  home  tal- 
ent.— Suggested  by  Fox. 


Introducing  Presentations 
Detroit — An  innovation  at  the  Cap- 
itol was  the  employment  of  Raymond 
Hitchcock  to  introduce  the  presen- 
tation turns.  He  introduced  the  fad 
of  a  master  of  ceremonies  originally, 
when  his  "Hitchy  Koo"  played  in 
New  York.  He  is  scheduled  for  a 
four-week  run.  Hitchcock  is  expect- 
ed in  the  Eastern  picture  houses  fol- 
lowing his  engagement  at  the  Cap- 
itol, and  may  be  located  permanently 
in  some  theater  as  director  of  the 
stage  entertainment.  Walter  and  Ed- 
win Meyers  are  responsible  for  the 
engagements. 


How  B'way  Does  It 

Capitol 

The  presentation,  "The  Bird  of  Evil," 
proved  very  effective  under  the  direction  of 
Chester  Hale,  ballet  master.  A  group  of  the 
ballet  appeared  as  Bacchantes,  assisted  by  a 
second  group  of  Woodland  Fairies,  while  a 
third  division  were  the  Leaves,  in  very  ap- 
propriate and  filmy  green  costumes.  The  first 
number  opened  on  a  woodland  background 
with  set  pieces  of  trees  and  trailing  vines. 
The  dance  was  interpretive,  called  "Re- 
pose," in  which  the  entire  ensemble  par- 
ticipated, some  reclining  on  the  ground  and 
rising  to  join  in  the  final  steps.  Then  enters 
"The  Bird  of  Evil,"  beautifully  performed 
by  Joyce  Coles,  in  a  costume  of  black  and 
red.  She  brings  confusion  to  the  happy  wood- 
land nymphs,  and  they  flee  from  her  in  ter- 
ror. Their  leader  is  almost  overcome  by  the 
evil  spell  of  the  newcomer,  as  John  Triesault 
enters  and  starts  to  defend  her.  The  panto- 
mimic gestures  of  the  three  performers  are 
effective  and  clearly  convey  the  allegory. 
The  Bird  of  Evil  is  driven  off.  and  "Adagio" 
is  danced  by  Miss  Polsley  and  TrTesault.  In 
the  finale.  "Valse,"  in  which  the  entire  en- 
semble joins,  the  evil  spirit  returns  and  the 
leader  of  the  woodland  sprites  falls  prone  under 
her  spell.  Again  Triesault  enters  and  drives 
her  away  till  she  flees  to  the  shelter  of  the 
tree,  against  which  she  falls  in  final  defeat. 
All  join  in  a  dance  of  rejoicing  about  their 
rescued  leader  whom  the  male  dancer  lifts 
upon   his  shoulder. 


Standard 

VAUDEVILLE 

for  Motion  Picture  Presentation 

The  FALLY  MARKUS 

VAUDEVILLE  AGENCY 

Lackawanna   7876 

1579  BROADWAY,  NEW  YORK  CITY 


Paramount 

John  Murray  Anderson  staged  "Sea  Chan- 
ties", the  Paramount's  current  presentation, 
that  smacks  of  the  briny  and  recalls  the 
days  of  the  old  sailing  clippers,  in  a  song 
cycle  very  carefully  explained  in  a  prologue 
by  Harrison  Brockbank,  chief  mate  of  the 
show.  It  seems  in  the  olden  days  the  sailors 
sang  various  ditties  as  they  did  their  chores 
and  just  to  recall  the  times  when  sea  goin' 
wasn't  as  comfortable  as  it  is  now  they  have 
devised  "Sea  Chanties"  for  reminiscence  sake. 
There  are  about  eighteen  men  used  in  staging 
the  piece.  It  is  strictly  an  all  man  show 
with  Harrison  Brockbank  the  principal  solo- 
ist. The  men  are  in  sailor  outfits  of  various 
descriptions. 

The  offering  opens  with  scene  one,  a 
motif  curtain  (showing  an  old  fashioned  ves 
sel),  before  which  Brockbank  delivers  his 
prologue.  The  scene  shifts  to  a  full  stage 
with  a  ship  deck  represented  in  excellent 
detail  with  rigging,  masts,  and  other  descrip- 
tive paraphernalia.  The  first  song  is  "Down 
By  the  Rio  Grande",  Brockbank  and  chorus; 
then  follow  "Blow  the  Man  Down",  Brock- 
bank; "Larboard  Watch",  John  Quinlan  and 
chorus;  "Whiskey  Johnny",  Francis  Tyler  and 
chorus;  "Mermaids",  "Brocfcbank  and  chorus: 
a  Peg  Leg  dance  by  Charles  Bennington  and 
a  sonK' , /'Shenandoah"  by  Brockbank;  "Tom 
Bowling"  by  John  Quinlan  and  concluding 
with  "Haul  Away",  the  finale  by  the  en- 
semble. 


A    new    idea 
tabloid    version 


Chicago 

Sheridan 

n  presentations  this,  being  a 
of  the  old  Ziegfeld  musical 
success,  "Sally."  Sidney  Grant  acted  as 
master  of  ceremonies,  and  gave  an  imitation  of 
Errol.  The  name  part  was  taken  by  Ger- 
trude Lang,  and  acquitted  herself  well.  A 
toe  number  was  done  excellently  by  Emily 
Fitzgerald.  There  was  a  chorus  of  over 
30,  with  Bobby  Dale,  Hollis  Devaney  and 
G.  A.  Paine  as  principals.  The  costumes 
were  very  elaborate,  and  Frank  M.  Rainger 
handled  production.  There  were  three  sets, 
which  were  exceptionally  well  done.  Walter 
Blaufuss,  heading  the  orchestra,  offered  an 
arrangement  of  his  former  hits.  Organist 
Edmund  C.  Fitch  played  two  numbers  and 
scored    a    hit. 


William  Morris  William  Morris,  Jr. 

m 

William  Morris  Agency 

1560  B'wav  Bry.  1637-8-9 

Accredited  World's  Foremost  Agency 


Arthur  Spizzi 

AGENCY  INC. 

Booking  the  Better  Picture  Theatr  I 
Attractions  and  Presentations 

1560  Broadway  New  York 

Bryant  0967-8 

M«9 


AMALGAMATED 
VAUDEVILLE  AGENCY 

Attractions  for 
Picture  Theatres 

Standard    Vaudeville     Acts 

1600  Broadway,  New  York  City 
Phone  Penn.    3580 


12 


THE 


-c&H 


DAILY 


Sunday,  February  27,  1927 


The  Week's  Headlines 


Monday 

First  run  building  race  in  Seattle  seen  as 
three  companies  plan  houses  on  Broadway 
there.  ,    .... 

Middle  West  leads  nation  in  theater  budding 
plans  for  1927  with  $93,367,500  of  $199. 
652,50  for  national  projects  to  be  spent  in 
that   section. 

Tuesday 

Washington's    Birthday. 

Wednesday 

Department  of  Tustice  considering  complaint 
nf  F  T  Remhusch.  alleging  a  trust  exist* 
in  the  industry  and  that  the  Hays  associa 
li,,n  is  operating  in  restraint  nf  trade 
Government  sanction  of  arbitration  cash 
r!pnn=it    hit    in    Remhusch    complaint. 

\\  O  M  Universal,  First  National.  Famous 
.mid  P  D  C.  join  forces  to  "formulate  anrl 
adopt  a  program  calculated  to  standardize 
Sy  terns  and  methods  of  synchronizing  sound 
with    pictures."  _ 

Harold  B.  Franklin  leaving  Publix  In  he™' 
n-eside"t  and  general  manager  of  West 
Toa=t    Theaters.  . 

TVvns  exhibitor  unit  sponsors  booking  com 
bine    to    meet    chain    competition. 

Publix  plans  to  compete  with  Loew  s  ill  New 
York    neighborhood    districts. 

<s  T,az  T.an*nureh,  counsel  and  director  ot 
Orphenm  circuit,  ouoted  as  connrm.no  nm 
nn-ed  pooling  of  Keith-Albee  and  Orpheum 
holdings.  .      ,  ... 

Minnesota  exhihitors  successful  in  forestalling 
attempt  to  "take  the  teeth  out  of  anti 
free    shows    law.  .  . 

Thursday 

M-G-M    confirms    signing    of    Hal    Roach    and 

d-al   wit   hHearst   for  newsreel. 
*1  700  000    Fox   bond    issue    offered 
Exhibitors     have     passed     danger     of     adverse 

laws    at    present    legislative    sessions,    M.    F. 

T.    O.    A.    says. 
German    Reichstag    seeks    to    cut    Ufa    subsidy 

request  _ 

Bob    Custer,    completing    P.    B.    O.    contract. 

plans  new  affiliation. 
T'nited    Artists    signs    June    Mathis.       _ 
Panta^es    reported    planning    circuit    in    Aus- 

Stanley' Co    earns  $3,148,810  during  1926. 

Government  seizes  28.450  shares  of  Eastman 
stock  issued  to  a  German  company  and  not 
turned  over  to  U.   S.  during  war. 

Marcus  Heiman  denies  report  Orpheum  and 
Keith-Albee   will  be   pooled. 

Friday 

Government    would   have   no    hesitation    in    act_ 

ing     against     Hays'     association,     Dept.     of 

Justice  officials  point  out. 
Record    Universal    earnings   forecast   for    1927 
Movietone    ready    for    market;     four    films    a 

wept/    planned. 
British      exhihitors      opposed      to      boycott      on 

Famous    product. 
Net    loss    of    $109,085     reported    by    Warners 

for  three   months  ended  Nov.    27,    1926. 

Saturday 

Stanlev  Co  declares  20  percent  dividend,  with 
stock  and  cash  payments  to  be  made  dur- 
ing  year. 

Unted  Artists'  deal  with  Cormne  Griffith 
set;  "Garden  of  Eden,"  scenario  by  June 
"  Mathis,   to   be   first   film. 

Excavation  of  United  Artists'  Eos  Angeles 
Theater   starts   Tuesday. 


Appoints    Richard    and    Park 

Albert  J.  Richard  has  been  ap- 
pointed news  editor  and  William  C. 
Park  makeup  editor  of  Paramount 
News,  Emanuel  Cohen,  short  sub- 
ject department  head,  announces. 
Richard,  a  pioneer  in  the  industry, 
was  one  of  the  first  newsreel  cam- 
eramen and  served  as  assistant  edi- 
tor of  Pathe  News  under  Cohen. 
Park  formerly  joined  the  editorial 
department  of  Pathe  in  1919  and  later 
was  assigned  to  Pathe  Review. 


DAILY  TIPS  WHICH  MEAN  DOLLARS  FOR  SHOWMEN 


"Flesh  and  the  Devil" 
(M-G-M) 
Distributed  3,000  "warning"  throw- 
aways.  The  following  copy  appeared 
on  them:  "Duelling  Prohibited  By 
Law — The  authorities  have  received 
word  to  the  effect  that  duels  are  to  be 
held  at  the  Broadway  Theater  next 
Tliurs.,  Fri.,  and  Sat. — The  public  is 
hereby  warned  that  duelling  to  avenge 
a  woman's  honor  will  not  be  accepted 
as  a  defense  in  a  court  of  law  and 
participants  are  liable  to  arrest  and 
imprisonment."- — Chas.  R.  Hammers- 
lough,    Broadway,    Newburgh,   N.   Y 


"Johnny  Get  Your  Hair  Cut" 
(M-G-M) 

To  exploit  this  picture  a  local 
barber  supply  house  offered  free  hair 
cuts  and  four  barbers  with  their  scis- 
sors snipped  away  all  day.  The  white 
barger  chairs  on  the  sidewalk  in  front 
of  the  theater  presented  a  novel  sight 
and  attracted  attention.  Children 
swarmed  in  the  chairs  and  got  their 
hair  cut.  while  others  looked  on  in 
anticipation. — Imperial,  Jacksonville. 
Fla. 


"The  Kid  Brother" 
(Paramount) 

Street  stunt  worked  with  fat  man 
This  person  weighing  300  pounds,  was 
sufficient  in  himself  to  attract  atten 
tion,  but  Miller  dressed  him  up  to 
impersonate  Lloyd  in  "The  Kid 
Brother."  The  man  carried  a  small 
satchel  which  was  properly  labeled 
with  copy  about  the  latest  Lloyd  pic- 
ture.— F.  J.  Miller,  Imperial,  Augus- 
ta, Ga. 


"The  Little  Journey" 
(M-G-M) 

The  lobby  consisted  of  beaver 
board  cut-out  painted  to  represent 
the  rear  of  a  pullman  coach  with  an 
observation      platform.  Silhouette 

forms  of  persons  could  be  seen 
through  the  two  windows  and  door 
At  one  window  was  a  girl  waving 
her  handkerchief;  at  the  door  _ap 
peared  the  conductor  taking  up  tick- 
ets; and  at  the  other  window  was 
a  man  with  his  arm  around  a 
woman.  On  the  back  of  the  car  was 
a  sign  reading,  "Cupids  Railroad — 
All  aboard  for  A  Little  Journey." — 
F.  J.  Miller,  Modjeska,  Augusta,  Ga 


"Tell    It  to   the    Marines" 

(M-G-M) 

Revived  the  old  "Magic  Sand  from 

the    Smith    Sea    Isle."      This    caption 

\v;is     printed     on     "coin"     envelopes 

with  inside  slip  reading: 

"Follow  directions  carefully:  Dampen  this 
paper,  place  on  mirror  in  your  room,  and 
allow  to  remain  three  full  days.  At  the  end 
of  the  third  day,  remove  from  glass,  throw 
pinch  of  sand,  enclosed,  over  your  left  should- 
er, look  in  glass  and  you  will  see  who  loves 
you.  Then  be  sure  that  the  person  you  see 
goes  to  see  Lon  Chaney  in  'Tell  It  to  the 
Marines'  at  the  Royal." 

Two  thousand  were  distributed.— 
J.  Farl  Hayes,  Royal,  Hutchinson 
Kans. 


Your  Income  Tax 


Benefits  to  which  taxpayers  are 
entitled  under  the  Revenue  Act  of 
1926,  and  the  latest  regulations  re- 
lating to  the  income  tax,  are  out- 
lined in  this  series  of  articles  of 
which  the  following  is  the  twentieth. 


"Tell   It  to  the   Marines" 
(M-G-M) 

Arrangement  was  made  with 
Omaha  marine  recruiting  office  to 
provide  official  marine  car,  equipped 
with  Thompson  machine  gun,  to  pick 
up  print  at  M-G-M  and  transport  it 
to  Lincoln.  The  car  was  equipped 
with  appropriate  banners.  Upon  ar- 
rival car  was  met  by  Boy  Scouts  and 
escorted  to  the  State  Capitol.  Here 
it  was  received  by  Governor  McMull- 
en  with  Boy  Scouts  as  escorts.  The 
Governor  took  the  print  to  the  Treas- 
ury vaults  in  the  building,  and  pro- 
tected it  until  delivery  to  the  the- 
ater.— Lincoln,  Lincoln,  Nebr. 


Lynn  Reynolds  Dead 

(Continued  from  Paqe  3) 
recting  pictures  he  was  an  actor  on 
the  stage.  His  screen  career  began 
back  in  1912  with  Selig  and  has  since 
directed  about  65  features,  the  last 
few  for  Universal. 


Business  property  kept  In  repair  may  lie 
the  subject  of  a  depreciation  allowance.  The 
allowance  for  depreciation  is  intended  to  cover 
the  estimated  lessening  in  value  of  the  orig- 
inal property,  due  to  the  wear  and  tear,  de- 
cay, etc..  which,  in  time  will  require  the 
abandonment  or  replacement  of  the  property, 
in  spite  of  ordinary  current  repairs.  The 
cost  of  incidental  repairs,  which  neither  mate- 
rially add  to  the  value  of  the  property  nor 
appreciably  prolong  its  life,  may  be  deducted 
as  a  business  expense,  provided  the  plant  or 
property  account  is  not  increased  by  the 
amount    of    such    expenditures. 

If,  however,  the  repairs  are  of  such  kind 
as  to  make  good  the  depreciation,  for  ex- 
ample, a  new  floor  or  a  new  roof,  the  cost 
is  not  deductible.  The  amount  expended  by 
a  taxpayer  during  the  taxable  year  for  im 
provements,  replacements,  or  renewals  of  a 
permanent  nature  is  a  capital  expenditure, 
and  may  not  be  deducted  irom  his  gross  in- 
come for  such  taxable  year.  The  amount  so 
expended  should  be  charged  directly  to  the 
property  account  or  to  a  depreciation  reserve 
account,  according  to  how  depreciation  charges 
are  treated  in  the  taxpayer's  books  of  ac- 
count. A  pro  rata  portion  thereof  may  be 
deducted  as  depreciation  each  year  of  the  life 
of  such   improvements. 

Deductions  for  depreciation  must  he  made 
as  a  separate  item  of  the  return,  and  mn't 
be  explained  by  showing  separately  each  clas- 
of  property,  its  cost  (fair  market  value  as 
of  Mar.  1,  1913,  if  acqi-«red  prior  to  that 
date),  depreciation  charged  off  for  the  tax- 
able year,  and  total  depreciation  charged  off 
for    all    taxable    years. 


The  Universal  home  office  first 
heard  of  Reynolds  death  yesterdav 
through  THE  FILM  DAILY. 


Checking  Sex  Plays 
Milwaukee — Members  of  the  local 
chapter  of  the  W.  C.  T.  U.  are  busy 
checking  up  on  "sexy"  plays  in  the 
city.  Each  member  of  the  organiza- 
tion has  been  given  a  card  to  use  in 
checking  up  plays  while  attending  the 
theaters. 


Cash  with  Gusdanovic 
Cleveland  —  Lowell  Cash  has  re- 
signed from  the  U-B  circuit  to  be- 
come general  manager  of  the  Paul 
Gusdanovic  circuit.  Cash  will  give 
the   Orpheum   his  personal   attention. 


Sweet    Directing    Fox    Comedies 
Harry   Sweet   now   is  directing  the 
Helen  and  Warren  comedies  for  Fox. 


CAMERAMEN 

List  your  name  in  new  leaflet  of 
reputable  cameramen  and  indus- 
trial film  makers  to  whom 
prospects  may  be  referred.  No 
cost  of  any  kind,  simply  send  in 
the  data. 


Bureau  of  Commercial  Economics 

1108-16thSt    N.W.  W.shington.D.C 


"The   Strong  Man" 
(First  Nat'l) 

Tied  up  with  Singer  Sewing  Ma- 
chine Agency.  Put  a  machine  of  the 
latest  model  in  lobby.  Machine  ran 
constantly,  sewing  a  circular  piece  of 
cloth.  Card  with  it  read:  Special 
Service — you're  going  to  break  your 
sides  laughing  at  Harry  Langdon. 
You'll  probably  break  some  buttons, 
too experts  will  repair  all  dam- 
ages free  after  the  show.  Stunt  at- 
tracted crowds  and  drew  laughs. — 
Charles  J.  Jones,  Colonial,  Harris- 
burg,  Pa. 


Schools,  Churches  and  Clubs 

using  Motion  Pictures  Should  Subscribe  for 

THE  EDUCATIONAL  SCREEN 

and  keep  up-to-date  with  the 
new  films  and  new  equipment 

"1001     FILMS"     (Fourth  Edition) 

Complete  reference  booklet,  listing  nearly  3,000  educational  films  given 
at  reduced  rate  with  each  subscription 

$1.50  per  year  -  5  South  Wabash  Ave.,  Chicago,  III. 


Screen  Quality  Counts 

Prints  on  Eastman  Positive  from  negatives 
on  Eastman  Panchromatic  make  the  most 
of  your  projection  equipment — give  max- 
imum photographic  quality  on  the  screen. 

For  only  Eastman  Positive  carries  through 
to  the  screen  with  fidelity  all  the  tones  of 
the  negative,  and  Eastman  "Pan"  alone 
renders  colors  in  their  true  black  and  white 
relationship. 

That's  fact — proved  by  Kodak  Research 
Laboratory  experts.  And  it's  fact  that 
counts  at  the  box  office — people  appreciate 
screen  quality. 


EASTMAN  KODAK  COMPANY 

ROCHESTER,  N.  Y. 


Monty  Banks 

PLAY  SAFE/ 


^NEWSPAPER 
<•  FILM  DOM 


ML  THE  NEWS 
ALL  THE  TIME 


VOL.  XXXIX     No.  49 


Monday,  February  28,  1927 


Price  5  Cents 


The  Doctor 

HAROLD  B.  FRANKLIN 
abandons  his  great  love, 
Publix,  and  on  April  1 
joins  West  Coast  Theaters. 
Here  is  a  new  alignment  of  con- 
siderable interest  and  even  great- 
er potentialities. 

For  Franklin  is  one  of  the 
keenest  minds  in  the  theater 
field.  He  knows  exhibition.  He 
is  also  the  doctor  for  bad  little 
theaters  which  persist  in  dab- 
bling in  red  rather  than  black. 
What  Franklin  did  over  at  Fa- 
mous and  later  at  Publix  is  one 
of  the  trade's  open  secrets. 

Strong  Medicines 

He  did  a  real  job  when  the  Zukor 
interests  took  over  Al  Black's  New 
rEngland  theaters  and  Sieve  Lynch's 
Southern  chain.  And  it  was  a  task 
as  everyone  will  agree.  But  when 
this  suave  yet  withal  highly  compe- 
tent individual  started  to  move  most 
of  the  misbehaving  theaters  realized 
he  was  a  stern  master.  So  they 
started  to   act  with   decorum. 

Now  he  goes  to  West  Goast.  He 
has  a  long  uphill  climb.  He  knows  it. 
But  he  is  confident.  All  of  the  prob- 
lems which  face  chain  operators  will 
be  his.  One  of  the  most  difficult  to 
handle  will  be  the  problem  of  over- 
seating.  West  Coast  started  to  erect 
a  house  for  every  person  in  Southern 
California  apparently.  Later  some- 
one realized  that  perhaps  one  house 
for  each  family  would  be  sufficient. 
That's  the  situation.  Franklin  has  a 
hard  nut  to  crack.  However,  some 
sledge-hammer  blows  are  in  prospect. 
And  Franklin  intends  to  wield  them. 

Here 's  A.  Service 

Theater  owners  in  the  Southland 
are  getting  a  splendid  service  for 
nothing.  The  Atlanta  office  of  Na- 
tional Theater  Supply  is  inspecting 
projection  equipment.  It  is  a  gesture 
of  friendly  cooperation. 

Poor  prints  have  caused  loud  and 
orolonged  wails  from  time  immemo- 
ial.  Exhibitors  in  small  towns  are 
nore  often  than  not  the  cause.  Rick- 
:ty  equipment  raises  havoc  with 
sprocket  holes.  Prints  are  scratched. 
Then  the  complaints  become  yells. 
National's  service  is  most  com- 
mendable. Small  houses  cannot  af- 
ford to  hire  mechanics  to  overhaul 
equipment.  Neither  have  they  suffi- 
cient technical  knowledge  to  remedy 
the  situation.  It  would  be  a  greater 
boon  if  National  Theater  Supply  were 
o  extend  the  plan   to  all  territories. 

KANN 


LIABILITY  INSURANCE 
RISES  NEARLY  200% 

Efforts  to  Exclude  Booth 

in  Fire  Coverage  Hit 

in  Protest 

Liability  insurance  rates  for  thea- 
ters in  Greater  New  York  have  taken 
a  startling  jump.  The  old  rate  was 
18  cents  per  theater  seat,  but  the 
schedule  now  effective  places  the  fig- 
ure  at  40  cents. 

Insurance  agents  trace  the  increase 
to  the  activities  of  the  so-called  "neg- 
ligence" lawyers,  or  those  who  spe- 
cialize in  the  handling  of  accident 
(.Continued    on    Page    2) 


CAMERAMEN  ORGANIZE 
AGAINST  'AGREEMENT' 


Newsreel  Firms  Alleged  to 

Have  An  Understanding 

on  Employment 

Protesting  against  what  they  al- 
lege is  unfair  treatment  and  restraint 
of  trade,  newsreel  cameramen  are  or- 
ganizing and  employing  counsel  to 
fight  an  alleged  agreement  between 
companies  producing  and  releasing 
newsreels.  According  to  their  claim, 
agreement  has  been  entered  into  be- 
tween International  News,  Pathe, 
Famous,  Fox  and  M-G-M,  to  refrain 

(Continued    on    Page    3) 


Only  10,000  Shares  Left 
Out  of  the  original  issue  of  125,- 
000  of  Class  A  Roxy  stock,  less  than 
10,000  shares  remain  undistributed, 
and  these  are  being  disposed  of  at 
the  rate  of  1,500  a  day,  according  to 
David  V.  Bennett  of  Bennett,  Bol- 
ster &  Coghill,  Inc.  The  43,000 
shares  that  had  been  held  by  banks 
for  the  account  of  a  Boston  brokerage 
house  have  been  sold.  After  March 
2,  sale  of  these  shares  with  common 
stock  as  a  bonus  will  be  discontin- 
ued, it  is  understood. 


Lya  de  Putti  Here 

Lya  de  Putti,  who  has  just  com- 
pleted a  role  in  support  of  Joseph 
Schildkraut  in  ""The  Heart  Thief," 
arrives  in  New  York  today.  She  has 
signed  with  Cecil  B.  De  Mille. 


Roxy  Opening  Mar.  1 1  to  Mark 
High  Spot  in  Theater  History 


England  Preparing 

By  ERNEST    W.  FREDMAN 
Editor,    "The    Daily    Renter" 

London — England  is  making 
preparations  to  remedy  its  pro- 
duction situation.  When  the 
King  addressed  Parliament  at 
its  opening  he  announced  a  bill 
would  be  introduced  "to  further 
British  film  production."  It  is 
true  he  made  no  reference  to 
American  pictures,  but  the 
trade  places  no  misconstruction 
on  the  message. 

The  other  night  Mr.  Amery, 
Minister  for  the  Colonies,  spoke 
at  the  Kinematograph  Renters' 
Society  dinner  but  gave  no  in- 
dication of  the  Government's 
attitude  on  the  quota.  This 
proved  very  disappointing. 


FAMOUS  CLOSES  EOR 
'ABIE'S  IRISH  ROSE' 


Firm    Pays    $300,000    and 

Percentage  for  Ann 

Nichols'  Play 

Screen  rights  of  "Abie's  Irish 
Rose"  have  been  acquired  by  Fa- 
mous, in  a  deal  closed  Saturday  with 
Anne  Nichols,  author  and  producer. 
While  the  terms  were  not  announced, 
it  is  understood  Miss  Nichols  is  to 
secure  a  cash  advance  of  $300,000 
and  a  percentage  of  the  profits. 

It  is  expected  that  production  will 
(Continued    on    Page    3) 


A  Review  of  Reviews 

By  LILIAN   W.  BRENNAN 

Two  years  ago  Joseph  Von  Stern- 
berg created  no  little  excitement 
through  the  appearance  of  "The  Sal- 
vation Hunters,"  a  picturization  of 
drab  existence,  the  monotony  of  pov- 
erty. The  story  was  stark  realism, 
tragedy.  In  "White  Gold,"  an  adap- 
tation of  J.  Palmer  Parsons'  stage 
(Continued    on    Page    3) 


Many  Innovations  Seen  at 

the  World's  Largest 

Picture  House 

The  opening  date  for  the  Roxy  the- 
ater has  been  set.  It  is  March  11. 
Final  work  is  being  rushed  to  com- 
pletion to  meet  this  date.  W.  W. 
Ahlschlager,  Chicago  architect,  who 
designed  the  6,250  seat  theater,  is 
confident  that  the  project  will  be 
ready  on  time.  The  builders,  the 
Chanin  Construction  Co.,  agree  that 
the  theater  will  be  completed  by  the 
11th. 

A  weekly  gross  of  $100,000  is  pre- 
dicted by  its  sponsors.  As  noted,  the 
opening  picture,  will  be  Gloria  Swan- 
son's  first  for  United  Artists,  "The 
Love  of  Sunya."  On  the  opening 
night,  an  organ  recital  of  about  fif- 
teen minutes  in  duration  will  be  the 
opening  number,  rather  than  the  reg- 
ulation overture.  Other  innovations 
are    being   prepared. 

Novelty  of  design  and  construc- 
tion are  the  keynotes  of  the  theater, 
which  represents  numerous  revolu- 
tionary  changes   in    theater   building. 

Built  of  Bedford  stone,  terra  cotta 
and  pressed  brick,  it  occupies  a  plot 
which  fronts  290  ft.  on  north  side 
of  W.  50th  St.,  and  190  ft.  on  south 
side  of  51st  St.,  and  has  an  irregular 
depth  of  approximately  200  ft.  The 
theater  covers  an  area  of  52,250  sq. 
ft.  rising  to  a  height  of   115  ft. 

(Continued    on    Page    4)  t 


P.  D.  C.-K.  A.  Suit 


\ 


Claiming  he  originated  the  deal  be- 
tween P.  D.  C.  and  Keith  Albee, 
Zach  M.  Harris  has  brought  suit 
against  P  .D.  C.  for  an  undetermined 
amount.     He  has  applied  for  an  order 

(Continued    on    Page    3) 


Consolidating 

By  an  order  issued  on  Sat- 
urday, the  New  York  and  New 
Jersey  exchanges  of  Pathe  will 
consolidate,  operating  a  joint 
headquarters  at  1600  Broad- 
way. 

It  is  understood  that  the 
move  is  a  prelude  to  the  con- 
solidation of  exchanges  which 
will  result  from  the  merger  be- 
tween Pathe  and  P.  D.  C. 


THE 


DAILY 


Monday,  Feb.  28,  1927 


VsLXXXIX  No.49  Monday,  Feb.  28. 1927    Price  5  Cents 


I0HN  W.  ALICOATE 


Publisher 


Published  daily  except  Saturday  and  holidays 
at  1650  Broadway,  New  York,  N.  Y.,  and 
copyright  (1927)  by  Wid's  Films  and  Film 
Folk,  Inc.  J.  W.  Alicoate,  President  and 
Publisher;  Maurice  D.  Kann,  Vice-President 
and  Editor;  Donald  M.  Mersereau,  Treas- 
urer, Business  and  Advertising  Manager; 
Kalph  Wilk,  Traveling  Representative.  En- 
tered as  second  class  matter  May  21,  1918, 
at  the  post-office  at  New  York,  N.  Y. 
under  the  act  of  March  3,  1879.  Terms 
(Postage  free)  United  States,  outside  of 
Greater  New  York,  $10.00  one  year;  6 
months,  $5.00;  3  months,  $3.00.  Foreign, 
$15.00.  Subscribers  should  remit  with  order. 
Address  all  communications  to  THE  FILM 
DAILY,  1650  Broadway,  New  York,  N.  Y. 
Phone  Circle  4736-4737-4738-4739.  Cable  ad- 
dress: _  Filmday,  New  York.  Hollywood, 
California — Harvey  E.  Gausman,  Ambassa- 
dor Hotel:  'Phone,  Drexel  7000  and  Wash- 
ington 9794,  London — Ernest  W.  Fredman, 
The  Film  Renter,  58,  Great  Marlborough  St., 
London,  W.  I..  Paris — La  Cinematographie 
Francaise,  5,  Rue  Saulnier. 


Financial 


Eastman  Kodak  dropped  the  3  points  gain- 
ed the  previous  day,  on  an  exchange  of  400 
shares.  Loew's  was  active  for  a  Saturday, 
turning  over  4,900  shares  at  a  %  drop. 
American  Seating  declined  a  slight  fraction 
on    a    turnover    of    2,300. 


Quotations 

High 

Low 

Close 

Sales 

Am.     Seat.     Vtc. . . 

46  54 

45  7/s 

45% 

2,300 

*Am.    Seat.    Pfd... 

46 

*BaIaban    &    Katz. 

6354 

*Bal.  &  Katz  Vtc. . 

7354 

Eastman    Kodak.  .  . 

134 '4 

131 

131 

400 

Famous   Players .  .  . 

113 

112^ 

1125/6 

1,300 

*Fam.   Play     Pfd.. 

120M 

7V4 

7V* 

754 

100 

*First    Nat'l    Pfd.. 

98 

Fox    Film    "A".  .  . 

69'A 

69  H 

69% 

300 

Fox   Theaters    "A" 

22 

22 

22 

100 

•Intern'l    Project. . 

10% 

56K 

577/, 

56 

4,900 

Metro-Gold      Pfd. . 

26 

26 

26 

100 

M.   P.  Cap.   Corp.. 

12 

11% 

12 

700 

Pathe   Exch.    "A". 

425-8 

41J4 

42 

700 

t  Paramount    B'way 

99?4 

99H 

99  J4 

4 

ttRoxy     "A" 

3654 

35 

ttRoxy     Units 

4054 

39 

ttRoxy    Common.. 

12 

11J4 

Skouras    Bros 

43'/2 

4354 

43'A 

"Stan.   Co.  of   Am 

87% 

Trans-Lux     Screen 

8 

7H 

7% 

1,200 

*Univ.   Pict.   Pfd.. 

100 

*  Universal    Pictures   . . 

40 

Warner   Pictures.. 

2854 

2854 

2854 

100 

Warner    Pict."A" . 

4054 

39  Ys     40>4 
t   Bond  Mark 

1.500 

*  Last  Prices  Quo 

ted 

et 

**  Philadelphia  Ma 

-ket 

U  Bid 

and  A 

sk 

Bill  Hits  Ushers  Under  18 

Augusta,  Me. — A  bill  in  the  legis- 
lature would  forbid  girls  under  18 
as  ushers  in  all  theaters. 


25    Day    and    Date    Runs 

Cleveland — "The  Auctioneer"  will 
play  a  day  and  date  run  in  about  25 
Cleveland  houses  the  week  of 
Mar.  20. 


Joins  Warners  Today 

Virginia    Morris   t  oday    joins    the 
publicity  department  at  Warners. 


The  Broadway  Parade 

"rpHE   SCARLET  LETTER"  remains  for  a  second  week  at  the 
■*-  Capitol.     The  long  run  houses  continue  unchanged,  while  new 
pictures  open  at  the  Cameo,   Strand  and  Paramount. 

Picture  Distributor  Theater  Opening  Date 

"The   Big  Parade" M-G-M  Astor  Nov.  19  (1925) 

"Don  Juan"  and 

Vitaphone    Warners  Warners  Aug.     6     1926 

"Beau  Geste" Famous  Criterion  Aug.  26 

"The  Better  'Ole"  and 

Vitaphone    Warners  Colony  Oct.      7 

"What  Price  Glory" Fox  Harris  Nov.  24 

"Old    Ironsides" Famous  Rivoli  Dec.     6 

"The  Fire  Brigade" M-G-M  Central  Dec.  20 

"Tell  It  to  the  Marines" . . .  M-G-M  Embassy  Dec.  23 

"The   Kid   Brother" Famous  Rialto  Jan.  22    1927 

"When  a  Man  Loves" 

and  Vitaphone   Warners  Selwyn  Feb.    3 


Liability  Insurance 
Rises  Nearly  200% 

{Continued  from  Page  1) 

claims  against  exhibitors.  The  change 
in  rates  will  add  to  theater  operation 
in  New  York  a  considerable  financial 
burden.  Because  of  certain  intricacies 
in  the  scheduling  system,  exhibitors 
have  been  paying  about  13  cents  per 
seat  despite  the  full  rate  of  18  cents. 
Therefore,  the  «iew  rate  of  40  cents 
will  reduce  itself  down  to  about  33 
cents. 

This  covers  liability  claims  of  $5,000 
to  $10,000  per  claimant.  In  view  of 
the  fact,  however,  that  theater  own: 
ers  carry  protection  ranging  from 
$50,000  to  $300,000,  the  rate  goes  to 
92  per  cent  above  the  40  cent  per  seat 
figure. 


Effort  Made  to  Exclude 
Booth  from  Fire  Insurance 

Protest  against  what  is  termed  un- 
just discrimination  against  New  York 
theater  owners  has  been  lodged  with 
the  suburban  division  of  the  New 
York  Fire  Insurance  Rating  Organi- 
zation, by  the  Herbert  R.  Ebenstein 
Co.,  insurance  brokers.  The  move 
followed  insertion  by  the  rating  or- 
ganization of  a  clause  excluding  from 
insurance  policies  damage  to  the  pro- 
jector, its  parts  or  films  from  fire 
originating  in  the  machine  or  in  the 
booth. 

The  new  ruling  is  made  for  the 
purpose  of  relieving  the  companies 
of  these  losses,  in  the  opinion  of 
Herbert  Ebenstein,  who  says  that  if 
it  is  not  contested,  the  next  natural 
step  will  be  its  adoption  by  the  state 
insurance  exchange,  and  subsequent 
adoption  in  other  states. 

The  ruling  is  inequitable,  unneces- 
sary and  contrary  to  good  under- 
writing principles,  he  declared,  point- 
ing out  the  premiums  paid  by  thea- 
ters are  sufficient  to  meet  these  losses 
and  that  therefore,  there  is  no  justi- 
fication for  a  rate  increase  at  this 
time. 

Theater  owners,  under  the  ruling, 
can  insure  their  booths  and  contents 
at  a  flat  rate  of  five  per  cent. 


Censoring  Advertising 

Regina  —  Censorship  of  posters, 
lithographs,  stills  and  advertisements 
for  pictures  is  provided  for  in  a  bill 
passed  by  the  legislature.  These 
duties  are  delegated  to  the  censor. 
Pictures  of  prize  fights  now  may  be 
shown  as  a  result  of  amendment  of 
the  law. 


Penalties  for  False  Alarm 

Montreal-— Severe  penalties  for  any- 
one inducing  a  panic  or  excitement 
without  cause  in  theaters  of  the  prov- 
ince are  to  be  asked.  This  is  a  result 
of  a  false  cry  of  "Fire"  at  the  Fran- 
cais.  The  audience  of  1,800  in  one 
and  one-half  minutes  marched  out 
safely  and  orderly. 


F.    N.    Seeks   College   Players 

Los  Angeles — Leading  universities 
will  be  visited  during  the  month  of 
April  by  crews  of  First  National  cam- 
eramen that  will  make  test  pictures  of 
under-graduates  who  appear  to  be 
likely   material   for  the   screen. 


Gets    Comic    Strip 
Los    Angeles — Purchase    of    world 
screen  rights  to  the  newspaper  comic 
strip,   "Harold   Teen,"  by   Carol    Ed, 
has  been   made  by  First   National. 


Torrence  in  "Captain  Salvation" 

Culver  City — With  the  signing  of 
Ernest  Torrence  the  cast  of  "Captain 
Salvation,"  Cosmopolitan  Prod,  adapt- 
ed from  Frederick  William  Wallace's 
novel,  is  now  complete. 


Producer  Coming  for  Premiere 

Man  Ray  is  en  route  from  Paris 
to  attend  the  premiere  of  his  "Emak 
Bakia"  Mar.  6  at  the  Guild  theater, 
under  auspices  of   Film  Arts  Guild. 


QUALITY   PRINTS 
Titles  and  Negative  Developing 

Release  Printing 
U.   S.    Film    Laboratories,    Inc. 

Hudson  Heights,  N.  J. 


4-il    ■    ■    >   •    • 


Palisades    3678 


And  That's  That 


By  PHIL  M.  DALY 


1  SUPPOSE  they'll  be  a  lot  of 
short  subjects  about  George 
Washington,"  growled  the  booker  as 
he  read  the  announcement  that  the 
new  theater  was  "opening  with  many 
revolutionary    features." 


Real  atmosphere  in  selling  was 
furnished  by  "Jimmy"  Bradbury,  St. 
Louis  P.  D.  C.  salesman,  when  he 
went  out  in  a  boat  to  peddle  "The 
Volga  Boatman,"  after  floods  in  his 
territory. 


William  McAdoo's  son  is  the  latest 
crusader  in  the  industry.  He  is 
vice-president  of  a  company  to  com- 
bat "the  crime  urge'  'and  "distorted 
portrayal  of  sex."  This  desire  to  re- 
form something  seems  to  be  a  family 
trait. 


presents 

MABEL 
NORMAND 


One  Hour  \! 
Married' 

CAST  /MCLUDtt 

CREIGHTON  HAL&6 
JIMMIE  FINLAY5QN 


VI' 


^ 


m 


AMERICAN    AND  FOREIGN  DISTRIBUTORS 
OF  QUALITY  MOTION    PICTURES 

E  PICTURES 


ARTle 


ARTHUR  A.LEE  PRES 


(OH 


701    SEVENTH    AVE.   NEW  YORK  .BRYANT  635S 


»■■«■■«. «  i»n«i.«.i>i.«i  «n«..«..«.. 


John  D.Tippett,  Inc. 

Raw  Stock 

Negative  and  Positive 

All  Colors 


1540  Broadway  6040  Sunset  Blvd. 

New  York  City  Hollywood,  Calif. 


Grist  Gets  Detroit  Post 

Birmingham,  Ala.  —  Willis  Grist, 
Jr.,  former  manager  of  the  Galax; 
has  been  named  manager  of  Uni- 
versale Broadway  Strand  in  Detroit. 

HAL  ROACH 


This  is  a  "Cornerblock"  cut  furnished 
FREE  for  all  Pathecomedies  at  your 
Exchange. 


.  .  i  .  i 


THE 


Monday,   February  28,   1927 


■e@tH 


DAILY 


Cameramen  Organize 
Against  "Agreement" 

(Continued   from  Page   1) 

from  seeking  to  employ  any  camera- 
man now  in  the  service  of  another 
company.  .  . 

Feeling  ran  high  at  an  all-night 
meeting  held  Thursday  a_t  the  Mc- 
\lpin,  the  second  of  two  meetings 
held  by  the  cameramen.  At  the 
meeting,  prompt  action  was  demand- 
ed with  insistence  that  the  evidence 
alleged  to  be  at  hand  be  filed  with 
the  Federal  Trade  Commission.  The 
alleged  agreement,  the  cameramen 
declare,  jeopardizes  their  chances  to 
better  themselves  through  new  affilia- 
tions, which  they  allege  is  restraint 
of  trade. 

Considerable  secrecy  has  surround- 
ed activities  of  the  cameramen  to 
date  in  perfecting  an  organization. 
This  was  due,  one  of  the  active  lead- 
ers of  the  group  explains,  to  the  fact 
that  a  previous  attempt  to  organize 
resulted  in  dismissal  of  the  sponsors 
of  the  movement. 


Newsreel   Editors   Deny- 
Any  Agreement  Exists 

Editors  of  the  various  newsreels 
are  emphatic  in  denying  the  existence 
of  any  agreement  not  to  dicker  for 
the  services  of  competitors'  camera- 
men. They  declared  they  had  not 
heard  of  formation  of  any  association 
bv  the  cameramen. 


A  Review  of  Reviews 

{Continued  from  Page   1) 

play,  P.  D.  C.  offers  another  picture 
dealing  with  the  dismal  side  of  life. 
This  time  the  locale  is  a  western 
ranch  upon  which  a  powerful  drama, 
real  in  its  motive  and  forceful  in  its 
telling,  is  enacted.  It  is  stark  reality, 
stripped  of  all  possible  trimmings. 
William  K.  Howard  is  to  be  com- 
mended for  his  initiative.  The  box 
office  will  not  likely  benefit  from  it, 
unfortunately  enough.  "White  Gold" 
is  the  sort  of  offering  the  Film  Guild 
would  gladly  sponsor. 

The  jazz  girl  returns  for  further 
exploitation.  "Love's  Greatest  Mis- 
take," Paramount,  is  one  of  those  syn- 
thetic affairs  with  jazz  business,  inno- 
cent heroines,  big  bank  rolls  and  true 
blue  heroes  all  "doing  their  stuff." 
"Wandering  Girls"  is  another  on  the 
same  order  but  this  one  packs  a 
moral  for  flappers  who  haunt  the 
night  clubs.  Danger  lurks  in  every 
corner,  so  the  heroine  learns. 

Pathe's  "The  Princess  of  Broad- 
way" is  a  fair  little  yarn  about  the 
rise  of  a  pretty  waitress  to  popular 
stage  star.  Tom  Tyler  shoots  it  out 
in  "The  Sonor  Kid."  "The  Girl  in 
the  Rain"  and  "The  Midnight 
Watch,"  of  average  calibre,  also  on 
the  week's  program. 


Famous  Closes  for 
'Abie's  Irish  Rose' 

(Continued  from  Page  1) 
be  started  in  the  near  future  and  that 
Miss  Nichols  will  help  supervise.  No 
details  were  announced  as  to  direc- 
tor and  cast,  but  Jesse  L.  Lasky  states 
that  one  of  the  best  known  directors 
in  the  business  has  been  engaged. 


Another  "McFadden's"  Record 
Cleveland  —  "McFadden's  Flats" 
broke  a  record  and  established  a  pre- 
cedent at  Loew's  Cameo  when  it 
played  to  the  biggest  business  in  the 
history  of  the  house  on  Washing- 
ton's Birthday,  the  second  day  of  the 
second  week  of  the  engagement. 


Canadian  Showmen  at  Cleveland 
Cleveland — Billy  M.  Murphy  and 
Frank  Ruttman  have  leased  the  Ma- 
jestic from  C.  L.  Nyerges  and  have 
opened  it  with  a  combination  picture 
and  tabloid  policy.  Both  were  exhib- 
itors in  Canada  for  the  past  nine 
years.  This  is  their  first  fling  at  man- 
aging a  house  in  the  U.  S. 


The  largest,  most 
comfortable  and  con- 
venient projection 
rooms  in  New  York 


Have  your  pictures  screened 
in  the  best-equipped  projec- 
tion rooms.  No  overtime 
charge  for  projections  at  night 
to  our  regular  customers. 


OUR  PRICES  ARE  AS  LOW  AS 

THE  LOWEST— 
OUR  SERVICE  THE  HIGHEST 


Your  films  called  for  and 
returned  without  charge. 

SIMPLEX  ' 
PROJECTION  ROOMS 

220  West  42nd  Street,  N.  Y.  C. 


Wisconsin    3770 


P.  D.  C.-K.  A.  Suit 

(Continued  from  Page   1) 
to  compel  John  C.  Flinn  of  P.  D.  C. 
to  produce  papers  to  show  just  what 
arrangement  exists  between  the  com- 
pany  and    Keith-Albee   or   U.    B.    O. 


Oscar  M.  Bate,  general  counsel  for 
P.  D.  C,  states,  so  far  as  he  has 
been  able  to  learn,  Harris'  claim  is 
entirely  unfounded. 


Tri-State  Exchange  Moves 
Cleveland — Tri-State  Film  Co.,  op- 
erated by  Jack   Flanagan,  now  is  lo- 
cated   in    larger    space    at    215    Film 
Bldg. 


Epidemic  Ends 
Newton    Falls,    O. — The    epidemic 
that  closed  the  Strand  for  three  weeks 
is    over,    and    the    house    is    operating 
again  as  usual. 


Korach  with  U-B  Chain 
Cleveland — Milton  Korach  has  re- 
signed as  manager  of  the  Strand,  Ak- 
ron, to  return  to  the  New  Broadway, 
one  of  the  chain  belonging  to  the 
Universal-Brody  circuit. 


Pain   Buys   at  Wooster 
Kent,    O. — John    Palfi,    owner    and 
manager   of   the    Opera    House   here, 
has  purchased  the  Wallace,  Wooster, 
|  from   Mohn  and   Dice. 


m--IHhH-H*UHM-H  I1M1III1H.I1  I  hi  I  i/'SHmI 


'  BUILD  BUSINESS 

■WI--lsN  11  I"!  I  H  I  I  I  I  I  \TTTT 


_LE 


rm 


Because  they  are  the 

BEST 


and 


ONLY 

Trailers  with  Actual 

Scenes  from  Each 

Picture.' 


NATIONAL  SCREEN  SERVICE,  Inc. 

Distributing  throughout  the   United  States  from 

CHICAGO   -   NEW  YORK  -   LOS  ANGELES 

1922  S.  Vermont  Ave. 


845  S.  Wabash  Ave. 


130  West  46th  St. 


SHORT    TALKS 

ON 
SHORT  FEATURES 


"Empties" 

The  most  expensive  thing 
ibout  running  your  theatre  is 
he  empty  seats  in  the  last  few 
rows.  And,  when  you  fill  them, 
they  are  the  most  profitable. 
After  you  have  cleared  all  ex- 
penses every  one  of  those 
"empties"  in  the  rear  that  you 
ill  is  just  so  much  velvet. 

Filling  these  seats  would  seem 
;o  be  one  of  your  most  impor- 
.ant  tasks.  And  it  is.  What 
are  you  doing  about  it? 

It  goes  without  saying  that 
you  are  playing  the  best  fea- 
tures you  can  get,  and  adver- 
tising them  to  the  best  of  your 
ability.  But  you  still  have  an 
added  appeal  that  you  can  make 
to  your  patrons  in  your  short 
features — provided,  of  course, 
that  you  are  playing  short  fea- 
tures with  a  real  box-office  pull, 
with  such  popular  stars  as 
Lloyd  Hamilton,  Lupino  Lane, 
Bobby  Vernon,  "Big  Boy"  and 
the  other  "big  names"  for  which 
Educational  Pictures  are  fa- 
mous. 

The  box-office  appeal  is  the 
•uling  factor  in  the  production 
if  Educational  Pictures  just  as 
it  is  in  your  best  long  features. 
It  has  been  the  guide  through 
the  seven  years  of  EducationaVs 
remarkable  progress,  and  it  is 
the  guide  for  EducationaVs  big- 
gest program,  the  program  for 
1927-1928  which  will  soon  be 
announced. 


^^VV^a^^^^-^^, 


President 


EDUCATIONAL 
FILM   EXCHANGES,  Inc. 


'THE  SPICE  OF  THE  PROGRAM" 


Monday,   February  28,   1927 


ZxpMt 


DAILY  TIPS  WHICH  MEAN  OOUADS  FOB  SHOWMEN 


<<  "Bigger  Than   Barnum's" 

■  n       a        (R  ,B-  0) 

Une    day    in    advance    conducted    a 

street    parade    almost    three    blocks 
V        long.      Had    more    than    ISO   men    in 
the  line-up.    Fifty  were  dressed  in  full 
•        Indian    costume   and    the   balance   as 
cowboys,    clowns     and     other    circus 
personnel.        Had      three     cages     on 
wheels  with  all  sorts  of  wild  animals. 
Winding  up  the  parade   was  a  large 
calhaphone,     playing     typical     circus 
tunes.      Half    a    dozen    boys    carried 
banners  announcing  the  picture.    The 
parade  was  a  sensation  and  held  up 
traffic.      All    newspapers    commented 
on    it.— Wm.    Ryan,     Palace,    Mus- 
catine,   la. 


"The  Fire  Brigade" 
(M-G-M) 

Covered  practically  all  known  ave- 
nues   of     exploitation:     bill     boards, 
newspaper    advertising    and    special 
stories   about   local    members    of   the 
fire   department;   a   contest  in   which 
firemen  told  about  their  most  thrill- 
ing experiences,   with   prizes   for  the 
best  ones.    Tied  up  with  local  fire  ex- 
tinguisher companies,  and  fire  insur- 
ance companies.     Ran  display  in  the 
lobby  of  one  of  the  leading  banks  of 
the  oldest  available  fire  engine;  dem- 
onstration of  fire  appartus  in  various 
sections  and  entertainment  of  differ- 
ent   fire    companies   every   day.      Cut 
outs   and    lobby   displays   were   used. 
No   Smoking"   signs,   signed   by  the 
fire  chief  was  set  up  in  all  factories 
with    the    added    line,    "See    the    Fire 
Brigade."       Fred      Clary,      Stillman, 
Cleveland. 


Tie- Up  Tips 

^JIAKE  advantage  of  the 
national  tie-ups.  Photo- 
play editions  of  a  big  fea- 
ture are  sure-fire.  They 
create  ready  made  audi- 
ences among  the  book- 
lovers  in  your  town  and 
neighborhood.  So  tie  in 
with  the  book  dealers  on 
this  money-maker  for  all 
concerned. 

For    Buster    Keaton's    "The 
General"  United  Artists  has  ar- 
ranged with  Grosset  &  Dunlap, 
publishers  of  photoplay  editions,' 
to  place  on  the  market  the  story 
of  this  comedy.     The  noveliza- 
tion   is   by  Joseph   Warren,   to 
be  sold  at  the  regular  popular 
prices  for  reprints.     The  book 
carries  an  attractive  jacket  and 
will  get  a  heavy  volume  of  dis- 
tribution immediately.    Here  is 
a  "natural"  for  you,  as  well  as 
every     book     store     and     drug 
store      that      handles     popular 
novels. 


"The  Savage" 
(First  Nat'l) 
Placed  live  monkey,  nursing  its 
four  months'  old  baby,  in  cage  on 
sidewalk-line  in  front  of  theater.  Cage 
carried  a  tropical  background.  Across 
the  top  was  the  slogan:  "Don't  mon- 
key too  long.  Come  in  and  see  'The 
Savage'."  This  display  caused  big 
crowds  to  collect  in  front  of  the  thea- 
ter all  day. — Orpheum,  Everett, 
Wash. 


On  Broadway 


Astor— "The   Big   Parade" 
Broadway— "The    Third    Degree" 
Cameo — "Stark    Love" 
Capitol— "The    Scarlet    Letter" 
Central — "The   Fire   Brigade" 
Colony— "The    Better    'Ole" 
Criterion — "Beau    Geste" 
Embassy — "Tell    It    to    the   Marines" 
Harris — "What    Price    Glory" 
Hippodrome — "Hills    of    Kentucky" 
Loew's    New    York— Today,    "The    General" 
Tuesday— "The      Gallant      Fool,"      "Snarls 

of    Hate" 
Wednesday— "Taxi !    Taxi!"    "The    Honor- 
able   Mr.     Buggs" 
Thursday — "The    Lunatic    At    Large" 
Friday— "Finger     Prints,"     "War     Horses" 
Saturday — "The    Mysterious    Rider" 
Sunday — "Marriage" 
Mark    Strand — "The    Affair    of    the    Follies" 
Paramount — "Blind    Alleys" 
Rialto— "Kid    Brother" 
Rivoli — "Old    Ironsides" 
Selwyn — "When    A    Man    Loves" 
Warners — "Don  Juan" 
Brooklyn    Mark    Strand — "McFadden's   Flats" 


Roxy  Opening  Mar.  11 
To  Mark  High  Spot 

(Continued  from  Page   1) 
In    its    architecture,    both    interior 
and    exterior,    the    Roxy   is    designed 
in  the  early  plateresque  period,  which 
prevailed  in  the  early  Renaissance  in 
Spain    with    a    touch    of    the    Italian 
Eight   sculptors   and  300   skilled  me- 
chanics  worked    for    five    months    on 
the    art    plaster    decorations.      Pietro 
Ciavarra    was    in    charge    of    the    de- 
signing.     More    than     1,000    designs 
were  modeled.     Five  men  worked  day 
and  night  for  a  month  over  the  pros- 
cenium arch  on  a  panel. 

The  Roxy  is  equipped  with  three 
different  projectors,  specially  con- 
structed— the  Simplex  projector,  the 
Vitaphone,  and  the  new  invention,  the 
Spoor  Natural  Vision,  which  will 
have  its  showing  at  this  theater. 

A  new  device  whereby  the  pro- 
jectionist can  change  at  will  the  size 
or  shape  of  the  image  flashed  on  the 
screen  has  been  perfected,  and  an 
innovation  in  mechanical  effects  is 
the  projection  machine  in  the  rear 
of  the  stage  where  panoramas  and 
scenic  novelties  are  engaged  in  re- 
search work.  The  Roxy  screen  is 
the  exact  size   of  the  picture. 

The  stage,  designed  by  Clark  Rob- 
inson, is  tri-angular  rather  than 
square,  a  form  which. lends  itself  pe- 
culiarly to  new  developments  in 
stage  craft.  Simply  by  rounding  off 
the  rear  corners  a  well-nigh  perfect 
sky  cyclorama  has  been  effected  and 
by  flying  this  cyclorama  with  the  aid 
of  a  separate  steel  beam  construc- 
tion overhead  and  electricmotors,  the 
unusual  depth  of  60  ft.  in  the  centre 
of  the  stage  was  obtained.  This  makes 
possible  a  new  scheme  of  rear  pro- 
jection by  which  animated  backdrops 
are  obtained.     A  system  of  elevators    I 


arranged  to  produce  any  desired  com- 
bination of  levels  with  the  use  of 
platforms  controls  the  stage  floor 
which  may  be  sunk  to  the  basement 
or  cellar  if  desired.  The  proscenium 
opening  is  80  ft.  but  with  the  use  of 
stage  draperies  the  actual  working 
dimensions  are  cut  down  to  60  ft 
wide  by  32  ft.  high,  the  depth  from 
the  curtain  line  to  the  cyclorama  in 
the    centre    being   44   ft. 

Every  unit  of  the  lighting  is  com- 
prised  of   four   colors   instead   of   the 
usual    three    thus    providing    a    great 
elasticity   of   color   play.      The   entire 
lighting  design  has  been  worked  out 
to    approach    more    closely    the    de- 
sired  ideal   of   securing  any   quantity 
of  light  in  any  color  and  any  quality 
from    any    direction.      For    this    pur- 
pose,   the    largest    stage    switchboard 
ever    constructed    has    been    installed 
in   the   switchboard  room   at   the   left 
of   the    stage    by    Harvey   Alexander 
Inc.,   and   the    Hub    Electric    Co      It 
has   a   total   of   over   1,000   switching 
levers  and  consumes  electricity  total- 
ing 1,500  horsepower,  the  amount  of 
current    equivalent    to    that    used    by 
25,000  houselights,  or  sufficient  light- 
ing   to    supply    2,000    homes. 

The  Kimball  organ  is  installed  in 
special  sound  proof  chambers  under 
the  stage,  the  sound  coming  directly 
from  the  orchestra  pit.  This  instru- 
ment has  the  properties  of  a  sym- 
phony orchestra.  Three  separate  con- 
soles played  by  three  organists  at 
the  same  time  have  been  placed  in 
the  centre  of  the  orchestra  pit  on 
elevators.  A  three  manual  Kimball 
soloistis   in   the   grand   foyer.      This 


instrument  is  controlled  by  an  aut 
matic  device  operating  from  hai 
played    rolls. 

For  Roxy's  gang  in  the  broadca< 
ing  room,  there  is  a  special  broa 
casting  organ.  This  organ  is  co; 
trolled  by  a  two  manual  unit  coi 
sole  with  double  touch  on  both  mai 
uals. 

In  addition  to  the  special  percu 
sion  instruments  there  is  a  Kimba 
concert  grand  piano  in  the  studi 
playable  from  the  organ  console,  thi 
equipment  being  used  at  all  times  i  , 
the  broadcasting  program  from  th< 
studio. 

Two  high  speed  elevators  witi'l 
combined  capacity  of  80  people  carr- 
patrons  to  the  balcony  and  a  mar 
quee  along  the  length  of  the  building 
takes  care  of  patrons  in  inclemen 
weather. 

The  orchestra  pit  will  accommo- 
date 110  or  more  musicians  and  it  is 
raised  and  lowered  by  electric 
mechanism. 

A  550-ton  mechanical  ice  cooling 
plant  is  installed  for  the  summer. 

An  interesting  feature  is  the  stair- 
case from  top  to  bottom  of  each  side 
of  the  proscenium  arch,  after  the 
style  of  ancient  Greek  theaters  where 
tableaux  and  ballet  presentations  will) 
be  staged. 

The     cathedral     chimes    cost    over 
125,000.      They   will    be   audible    out-1 
side    of    the    theater    proper    as    well 
as   within. 

Complete  and  detailed  description  I 
of  the  Roxy  will  be  contained  in  the 
Roxy  Issue  of  THE  FILM  DAILY 
published  under  date  of  Mar.  13 


first-run   § 
exhibitors! 

Call  up  the  Columbia 
Exchange. 

Ask  them  to  send  over 
that  print  of  "THE 
WRECK"    —    — 

It's  a  great  picture! 


COLUMBIA    PICTURES 

1600  Broadway,  New  York 


^NEWSPAPER 
9/*FILMDOM 


ALL  THE  NEWS 
ALL  THE  TIME 


VOL.  XXXIX     No.  50 


Tuesday,   March   1,  1927 


Price  5  Cents 


CONCILIATION  SOUGHT 
IN  BRITISH  BOYCOTT 


Hewitson  Says  Exhibitors 

are  Ready  to   Confer 

on  Problem 

London — What  is  regarded  as  a 
conciliatory  gesture  in  exhibitors' 
fight  against  Famous,  was  made  by 
Councilor  Hewitson  in  a  speech  be- 
fore the  Rotary  Club  at  Birmingham. 

Exhibitors,   declared   the   councilor, 

are  "ready  and  willing  to  enter  into 

a  conference  which  would  settle   the 

|  question  and  insure  the  safeguarding 

of   British   exhibitors'   interests." 

Asking  "Who  Shall  Control  Brit- 
ish Screens,"  the  councilor  stated  that 
exhibitors  might  be  accused  of  sel- 
fishness in  their  handling  of  the  key 
city  theater  problem.  However,  he 
said,  the  American  invasion  is  a  na- 
tional question  and  any  hope  of  se- 
(CotUinued    on    Page    3) 


Columbia  Preparing 

Production  plans  are  to  be  outlined 
by  Harry  Cohn,  vice  president  of  Co- 
lumbia upon  arrival  in  Hollywood  of 
Jack  Cohn,  for  a  stay  of  several 
months... 

Options  on  a  number  of  books  and 
stories  are  tf  be  closed  on  his  ar- 
rival. Before  the  definite  launching 
of  the  new  output,  Harry  Cohn  will 
come  to  New  York  to  sit  in  at  con- 
ferences with  Columbia's  franchise 
holders. 


Ticket  Law  Invalid 

Washington  Bureau  of  THE  FILM  DAILY 
Washington — New  York's  1  a  w 
limiting  to  50  cents  the  price  at  which 
a  broker  may  resell  tickets,  was  de- 
clared unconstitutional  by  the  Su- 
preme Court.  Theaters,  it  was  held, 
are  not  in  the  class  of  public  institu- 
tions whose  interests  warrant  such 
{Continued    on    Page    2) 


"U"  in  Wisconsin 

West  Allis,  Wis. — Erection  of 
a  $1,000,000  theater  here  by  the 
Milwaukee  Theaters  Circuit,  a 
subsidiary  of  Universal,  is  con- 
templated, according  to  Nathan 
Blumberg,  general  manager. 
Although  no  definite  site  has 
been  elected,  a  decision  will  be 
made  by  May  1. 


U 


BIG  PARADE"  THIRD 
IN  LONG  RUN  RECORDS 


Gross    $1,300,000    for    67 

Weeks  of  Engagement 

at  Astor 

With  a  gross  of  slightly  under  $1,- 
300,000  for  67  weeks  at  the  Astor, 
"The  Big  Parade,"  now  enjoys  the 
third  longest  run  on  record.  "Abie's 
Irish  Rose"  and  "Lightnin'  "  both 
legitimate  attractions,  lead  "The  Big 
Parade,"  although  the  picture  is  ex- 
pected to  take  second  place  before  the 
Astor  run  ends.  It  passed  its  935th 
performance    yesterday. 

Not  more  than  a  score  of  plays  have 
been  presented  more  than  500  times 
in  the  history  of  the  American  theater, 
and  only  12  productions  have  run 
more  than  600  times.  There  have 
been  many  pictures  shown  in  k-giti- 
(Continued    on    Page    2) 


Dunas  Promoted 

Phil  Dunas,  for  several  months  di- 
rector of  Reginald  Denny  Prod,  sales, 
has  been  appointed  an  assistant  sales 
manager  for  Universal  with  super- 
vision over  Cleveland,  Cincinnati, 
Detroit  and  Pittsburgh.  He  left  yes- 
terday for  Cleveland  to  assume  his 
new  duties.  Dunas  has  been  in  the 
industry   for   the   last    14   years. 


German  War  Film 

Production  of  a  picture  based  on 
the  World  War  is  planned  by  Ufa, 
in  what  promises  to  be  that  com- 
pany's greatest  effort,  according  to 
a  copyright  Berlin  dispatch  to  "The 
Times."  The  picture  is  to  be  in 
three  parts,  one  the  pre-war  prepara- 
tion, one  a  record  of  military  and 
naval  achievements,  and  one  the  es- 
(Continued    on    Page    2) 


Norma  Starts  with  U.  A. 

Los  Angeles — Making  her  official 
bow  as  a  member  of  United  Artists, 
Norma  Talmadge  has  started  work 
on  "The  Dove"  under  direction  of 
Roland  West. 


"Blue"  Lid  On 

Columbia,  S.  C. — South  Carolina 
passed  its  second  "blue"  Sunday  with 
but  few  arrests.  Four  golfers  were 
arrested  at  Greenville,  while  at  Aiken 
police  banned  sale  of  newspapers. 

Goldwyn  Signs  De  Sano 

Marcel  De  Sano  has  been  signed 
to  make  four  Samuel  Goldwyn  pro- 
ductions for,  United  Artists.  The  first 
will  co-feature  Vilma  Banky  and 
Ronald  Colman. 


Stanley-Fox  Deal? 

Washington  —  Stanley-Cran- 
dall  is  reported  to  be  dickering 
with  Fox  for  lease  of  the  the- 
ater which  is  being  built  in  the 
heart  of  the  Press  Club  build- 
ing. Fox  obtained  the  lease 
after  outbidding  Famous. 


TIFFANY  TO  RELEASE 
29  EORJIEXT  YEAR 

Three  Long  Run  Specials 

Included  on  Program 

Hoffman  Says 

Tiffany  will  release  26  features  and 
three  special  features  for  long  run 
presentation  during  the  1927-28  sea- 
son, according  to  M.  H.  Hoffman. 

The  Tiffany  president  left  New 
York  Saturday  for  Miami,  from 
where  he  will  proceed  to  Chicago 
where  a  meeting  of  franchise  hold- 
ers will  be  held  and  then  to  Holly- 
wood. Detailed  announcement  of 
the  Tiffany  output  next  year  is  ex- 
pected to  be  made  following  his  ar- 
rival there. 


Willat  to  Complete  Film 

Universal  City — Irvin  Willat  will 
complete  "Back  to  God's  Country," 
which  Lynn  Reynolds  was  directing 
up  to  the  time  of  his  death.  Renee 
Adoree  and  Robert  Fraser  are  fea- 
tured. 


Film  History  Shown 

"Thirty  Years  of  Motion  Pictures," 
a  film  history  of  motion  picture 
progress,  was  shown  last  night  at 
Carnegie  Hall.  Proceeds  are  to  be 
used  to  preserve  the  film  as  a  per- 
manent  record. 


Flinn  on  Coast 

Los  Angeles — John  Flinn  is  here 
for  a  conference  with  Cecil  B.  De 
Mille  and  William  Sistrom  on  next 
season's  product.  He  also  is  to  com- 
plete arrangements  for  the  premiere 
of  "The  King  of  Kings"  at  Grau- 
man's    Chinese    theater,    Hollywood. 


Regular  Loew  Dividend 

Despite  the  prevalent  opinion  that 
a  special  dividend  was  to  be  declared, 
directors  of  Loew's,  Inc.,  met  yes- 
terday and  declared  only  the  regular 
quarterly  dividend  of  50  cents,  pay- 
able Mar.  31  to  stockholders  of  re- 
cord as  of  Mar.  19. 


LICENSE  TO  BE  'TEETH' 
FOR  BRITISH  QUOTA 

Exhibitors     and     Renters 

Must  Aid  Law  or  be 

Ousted 

By  ERNEST    W.   FREDMAN 
Editor,    "The    Daily    Renter" 

London — The  proposed  quota  law 
is  to  have  teeth  put  into  it.  This  was 
indicated  in  the  secret  conferences 
of  the  Cinematograph  Exhibitor 
Ass'n.  and  the  Kinematograph  Rent- 
ers' Society  with  Sir  Phillip  Cunliffe- 
Lister,  president  of  the  Board  of 
Trade. 

Under  the  plan,  exhibitors  and  rent- 
ers are  to  be  licensed.  Then,  if  they 
obstruct  operation  of  the  law,  their 
license  will  be  revoked  thus  putting 
them  out  of  business. 

The  Board  of  Trade  head  favors  a 
quota  of  7y2  per  cent  and  legislation 
against  blind  and  probably  block 
booking,  limitation  of  the  time  be- 
tween signing  a  contract  and  the 
playdate.  It  is  likely  that  output 
contracts  for  1927  will  be  annulled. 


Patrons  to  Sue 

Red  Bank,  N.  J. — Whether  a  mu- 
nicipality has  the  right  to  prevent  a 
patron  from  attending  a  Sunday 
show,  after  purchase  of  a  ticket  will 
be  decided  in  two  suits  for  $75,000 
each  to  be  brought  bv  Herman  Can- 
tor and  Emanuel  Elpenheum.  The 
pair  were  refused  admittance   to  the 

(Continued    on    Page    2) 

Universal  Dividend 

Directors  of  Universal  Chain  The- 
aters have  declared  the  regular  quart- 
erly dividend  of  2  per  cent,  on  the 
first  preferred  payable  Mar.   15. 


Marie  Prevost  Re-signs 

Los  Angeles — Marie  Prevost  has 
signed  a  new  long  term  contract  with 
Metropolitan. 


Timed  with  Radio"* 

Films  and  radio  were  syn- 
chronized in  Berlin  for  the 
transmission  of  a  scientific  lec- 
ture to  the  theater  audience,  ac- 
cording to  "The  Times."  Only 
a  few  words  were  indistinct  be- 
cause of  the  rattle  of  machin- 
ery. The  transmitter  and  the 
projector  were  connected  with 
a  synchronometer,  and  the  same 
arrangement  made  at  the  the- 
ater. Both  motors  operated  at 
the  same  speed. 


THE 


Tuesday,   March   1,   ivil 


VoUXXIX  No.SO  Tuesday.  March  1.  1927  Price  5  Cents 


JOHN  W.  ALIGOATE 


Publisher 


Published  daily  except  Saturday  and  holidays 
at  1650  Broadway,  New  York,  N.  Y.,  and 
copyright  (1927)  by  Wid's  Films  and  Film 
Folk,  Inc.  J.  W.  Alicoate,  President  and 
Publisher;  Maurice  D.  Kann,  Vice-President 
and  Editor;  Donald  M.  Mersereau.  Treas- 
urer, Business  and  Advertising  Manager; 
Ralph  Wilk,  Traveling  Representative.  En- 
tered as  second  class  matter  May  21.  1918, 
at  the  post-office  at  New  York,  N.  Y. 
under  the  act  of  March  3,  1879.  Terms 
(Postage  free)  United  States,  outside  of 
Greater  New  York,  $10.00  one  year;  6 
months,  $5.00;  3  months,  $3.00.  Foreign, 
$15.00.  Subscribers  should  remit  with  order. 
Address  all  communications  to  THE  FILM 
DAILY,  1650  Broadway,  New  York,  N.  Y. 
Phone  Circle  4736-4737-4738-4739.  Cable  ad- 
dress: Filmday,  New  York.  Hollywood, 
California — Harvey  E.  Gausman,  Ambassa- 
dor Hotel:  'Phone,  Drexel  7000  and  Wash- 
ington 9794,  London — Ernest  W.  Fredman, 
The  Film  Renter,  58,  Great  Marlborough  St., 
London,  W.  I.,  Paris — La  Cinematographic 
Francaise,  5,  Rue  Saulnier. 


Financial 


Loew's,  Inc.,  was  most  active  yesterday 
among  picture  stocks  with  24,200  shares 
changing  hands.  Meeting  of  directors  to  de- 
clare a  25  cent  dividend  may  have  influenced 
trading.  Famous  Players  and  Am.  Seating 
were    next    on    the    list. 


Quotations 

High     Low  Close  Salts 

Am.    Seat     Vtc 46-54      46  465^  4,500 

♦Am.    Seat.    Pfd 46  

♦Balaban    &    Katz 63'A       

*Bal.  &  Katz  Vtc 73 %       

Eastman     Kodak...  132J4    131  131 U  1,000 

Famous   Players    ...112J4    111J4  112  4,700 

*Fam.    Play     Pfd 120J4       

Film   Inspect     8"4        7'A        8J4  700 

♦First    Nat'l    Pfd 98  

Fox    Film    "A" 70          69J4  69J4  3,000 

Fox  Theaters  "A"        42          42  42  100 

♦lntern'1     Project 10%  .... 

Loew's,  Inc S6'A      54J4  54#  24,200 

Metro-Gold.     Pfd...   26         26  26  120 

M.    P.    Cap     Corp..    1.1%      11%  11%  100 

Pathe    Exch'.    "A"..    41 V4     41  41  1,200 

tParaniount    B'way.    99  U      99^4  99'A  2 

ttRoxy    Class    "A".    36  36  

ttRoxy  Units 41  39  

ttRoxy   Common    ..    11%      11%  

Skouras    Bros      4SlA      43^  'ii'/z        

♦♦Stan.   Co.   of   Am 88  

Trans-Lux  Screen..      7*/2        7  A        'A  2,300 

♦Univ.    Pict.    Pfd 100  

♦Universal    Pictures    ..           ..  40  .... 

Warner    Pictures...    28$4      2$A  2854  100 

Warner  Pict.  "A"..    40A      39}/,  40  2,600 

♦   Last  Prices  Quoted        t   Bond  Market 
••  Philadelphia  Market     tt   Bid  and  Ask 

Thomas  Bailey  at  Boston 

Boston — Thomas  Bailey,  new  dis- 
trict manager  for  Famous,  has  ar- 
rived in  Boston  and  assumed  his  new 
work.  He  was  formerly  branch  man- 
ager at  San  Francisco  for  Famous. 

Stroheim   Editing  "Wedding  March" 
Hollywood — Erich  von  Stroheim  is 
editing     his      Paramount     roadshow, 
"The    Wedding    March." 


WANTED 


Power's  or  Simplex  Projector  or 
Mechanism  or  Stand.  Spotlight  and 
Booth. 

Apply  c/o   FILM    DAILY 

Box  M-345  1650  Broadway 


"Big  Parade"  Third 
In  Long  Run  Records 

(Continued  from  Page  1 1 
mate  Broadway  houses  since  the  firsl 
presentation  oi  "The  Birth  of  a  Na- 
tion" 12  years  ago  next  Thursday, 
bul  they  did  not  tour  the  country  for 
a  full  theatrical  season  nor  did  they 
achieve  the  oOOth  performance  on 
Broadway. 

The  long-runs  in  the  New  York 
theater  of  both  plays  and  pictures  ac- 
cording to  the  best  available  records 
are   as   follows: 

Abie's  Irish  Rose,  2050  times  (Mon 
day  Feb.  28th);  Lightnin',  1291  times; 
The  Big  Parade,  935  times  (To  Mon- 
day Feb.  28th);  The  Bat,  867  times: 
The  Ten  Commandments,  854  times; 
The  Covered  Wagon,  826  times;  The 
First  Year,  760  times;  Ben-Hur,  714 
times;  Seventh  Heaven,  704  times; 
Peg  O'  My  Heart,  692  times;  East 
is  West,  680  times;  Irene,  670  times; 
A  Trip  to  Chinatown,  657  times'; 
Rain,  648  times;  The  Birth  of  a  Na- 
tion, 616  times;  Adonis,  603  times; 
Way   Down    East,   602  times. 


Patrons  to  Sue 

(Continued  from  Page   1) 
Carlton   Sunday,  where   12  policemen 
were    stationed    to    prevent    a    sched- 
uled   performance. 

The  chief  of  police  stationed  the 
patrolmen  at  the  theater  on  orders 
from  the  borough  council  which 
passed  a  Sunday  closing  ordinance 
over  the  mayor's  veto. 


M.  P.  Capital  Dividends 

Regular  dividends  of  25  cents  on 
common  and  50  cents  on  preferred 
have  been  declared  by  M.  P.  Capital 
Corp.  They  are  payable  March 
11  and  April  15  respectively. 


Younger   Plans   Two-Reelers 

James  Younger  of  the  Golden 
Meteor  Co.  will  take  over  the  Whit- 
man Bennett  studios  at  Glendale.  He 
plans  production  of  16  two-reelers, 
work  on  which  will  start  about 
April    1. 


Promotions  at  Pathe 
Harry  Scott,  general  sales  manager 
of  Pathe,  yesterday  announced  addi- 
tional promotions  in  the  sales  depart- 
ment. S.  C.  Jacques  becomes  central 
division  sales  manager,  R.  V.  Nolan 
becomes  assistant  branch  manager 
at  Chicago,  W.  k.  Aschmann  be- 
comes Manager  at  Milwaukee  and 
Henri  Brunet  and  J.  E.  Cashman  di- 
vide the  former  duties  of  L.  S.  Dia 
raond  in  the  sales  statistical  depart- 
ment, as  head  booker  and  manager 
respectively. 


Coffin  Heads  "Wampas" 
Los  Angeles — Ray  Coffin  is  new 
president  of  the  "Wampas."  Other 
officers  for  the  year  are  Bob  Doman, 
first  vice-president;  Sam  W.  B.  Cohn, 
second  vice-president;  Joe  Sherman, 
secretary;  Phil  Gersdorf,  treasurer; 
Joe  Steele,  sergeant-at-arms.  The 
board  of  directors  are  Pat  Dowling, 
Tom  Engler,  George  Landy,  Mark 
Larkin,  Roy  Miller,  Howard  Strick- 
land and  Pete  Smith. 


German  War  Film 

(Continued  from  Page  1) 
tablishment  of  the  republic  and  the 
birth  of  new  Germany.  It  is  prom- 
ised that  the  picture  will  be  wholly 
free  from  propaganda  and  will  be  de- 
signed for  release  in   all  countries. 

The  announcement  is  believed  to 
be  linked  with  the  company's  claims 
to  a   Government   subsidy. 


Ticket  Law  Invalid 

(Continued  from  Page   1) 
protection.    The  decision  was  made  in 
a    case    involving    Tyson    Bros.,    and 
United    Theater    Ticket    Offices. 


Fight  of  Tyson-United  against  the 
New  York  law  was  made  as  a  matter 
of  principle,  according  to  President 
Marks  who  said  no  increase  in  ticket 
costs    is    contemplated. 


Equipment  Notes 


American  Seating  Net 

Sales  of  $9,260,966  and  net  income 
of  $1,229,383  are  reported  for  1926  by 
American  Seating  Co.  Current  as- 
sets are  listed  at  $6,527,858  and  cur- 
rent liabilities  of  $708,624,  leaving 
working  capital  of  $5,819,234. 

"Building  programs  in  those  classes 
of  construction  absorbing  our  prod- 
ucts are  well  developed  and  promise 
to  carry  through  1927  unless  some  un- 
foreseen occurrence,  such  as  general 
business  depression,  should  have  an 
unfavorable  influence"  says  a  state- 
ment issued  to  stockholders  by  Presi- 
dent Thomas  M.   Boyd. 

"Our  plans  for  1927  include  the  re- 
moval of  the  Manitowoc  (Wis.)  op- 
erations to  Grand  Rapids  (Mich.) 
the  general  rearrangement  of  manu- 
facture at  the  Grand  Rapids  plant  in- 
cident to  the  occupancy  of  the  newly 
completed  buildings  and  the  absorp- 
tion of  church  furniture  activity  at 
that  plant.  Attention  of  our  officials 
is  directed  to  our  problems  from 
proper  viewpoints,  and  we  are  con- 
fident of  an  ability  to  achieve  a  satis- 
factory operation  and  adequate  re- 
turn  for   1927." 


Tom   O'Brien    111 

Los  Angeles — Tom  O'Brien,  who 
won  prominence  through  portrayal 
of  one  of  the  three  pals  in  "The 
Big  Parade,"  is  seriously  ill  with  bron- 
chial   pneumonia. 


If  You  Are  in  the 


Market  for  Any  Kind  of 

MOTION  PICTURE 
APPARATUS 

CONSULT     US  AND     SAVE 

MONEY 

SEND    rOR   OUR   PRICE  LIST 

lOIUWIGHByS 

~  110  West   32"-dSt..Netuyork.N.y.^ 
Phone    Penna.    656* 

Motion  Picture  Department 


I1 


Roger  Hill  Resigns 
Washington  Bureau  of  THE  FILM  DAILY 
Washington — Roger  M.  Hill,  the- 
ater equipment  engineer,  U.  S.  Army 
M.  P.  Service,  has  resigned.  He  had 
been  in  charge  of  the  105  army  the- 
aters. The  Government  is  licensed 
only  to  operate  under  six  of  the  Hill 
patents,  he  says,  pointing  out  that  it 
is  not  licensed  to  use  his  inventions 
relating  to  the  phonographic  accom- 
paniment of  pictures  or  his  audio 
amplification   system. 


Iris  Stuart  111 

Los  Angeles- — Iris  Stuart,  recently 
selected  a  Wampas  "baby  star,"  has 
been  ordered  to  take  a  long  rest,  to 
regain     her    health. 


HAL  ROACH 

presents 


MABEL 

NORMAND 


One  Hour  \! 
Married 

CAST  WCLODCS 

CR.EIGHTON  HAL&6 
JIMMIE  FINLAYSONi 


This  is  a  "Cornerblock"  cut  furnished 
FREE  for  all  Pathecomedies  at  your 
Exchange. 


AMALGAMATED 
VAUDEVILLE  AGENCY 

Attractions  for 
Picture  Theatres 

Standard    Vaudeville     Acts 
1600  Broadway,  New  York  City 

Phone  Penn.    3580 


Motion 
Picture 
Studio— for 
.    Rent 


A  completely  equipped  motion  pic- 
ture studio  right  in  the  heart  of 
things — 220  West  42nd  St.,  for  rent 
for  any  period.  Modern  camera  and 
lighting  equipment.  Expert  camera 
men.  Ideas  developed.  Complete 
facilities  for  titling  and  finishing. 
Moderate  prices.  Call,  phone,  or 
write. 

Eastern 

IRATION 


CORPORATION 


Film 

220W.42nd.St.^ 


Wisconsin    3770 


THE 


Tuesday,  March   1,   1927 


&&* 


DAILY 


ftULY  TIPS  WHICH  MEAN  DOOMS  FOB  SUOWMEN 


"A  Regular  Scout" 
(F.  B.   O.) 

Made  big  tie-up  with  local  troop  of 
Boy  Scouts,  newspaper  and  four  de- 
partment stores  which  are  outfitters 
for  Boy  and  Girl  Scouts.  On  the 
day  before  opening,  the  newspaper 
turned  over  four  complete  pages  for 
publicity  regarding  the  Scouts  and 
the  picture.  In  these  pages  were  in- 
cluded advertisements  of  the  four 
stores  which  had  tied  up.  A  parade 
of  Boy  Scouts  was  arranged  for  the 
opening  and  announcements  of  it 
made  in  seven  different  parts  of  the 
newspaper. — Liberty,  Ardmore,  Okla. 

"The    Whole    Town's    Talking" 
(Universal) 

Made  cut-outs  of  the  six  faces  on 
the  24-sheet  from  press  book,  and 
hung  these  over  the  entrance  of  thea- 
ter as  suggested.  Below  placed  a 
special  banner  advertising  the  pic- 
ture and  "Strings  of  Steel,"  a  Uni- 
versal chapter-play.  During  the  week 
before  the  play  date,  the  faces  were 
hung  on  the  inside  of  the  theater 
with  a  card  underneath  each  calling 
attention  to  the  fact  that  the  whole 
town  would  soon  be  talking  about 
the  great  picture  that  was  coming. 
— Sigmund  Vermas,  Eclair,  Cleve- 
land. 


Lynn   Reynolds    Buried 

Los  Angeles  —  Funeral  services 
were  conducted  yesterday  for  Lynn 
Reynolds. 


Conciliation  Sought 
In  British  Boycott 

(Continued  from  Page   1) 
curing    with    America    a    reciprocity 
agreement     for     British     productions 
would  be  eliminated. 

While  the  Birmingham  protest  was 
a  wise  one,  he  continued,  exhibitors 
have  no  desire  to  be  obstinate  and  are 
willing  to  listen  to  representations  to 
bring  about  a  satisfactory  settlement 
of  the   problem. 


And  That's  That 


By  PHIL  M.  DALY 

MARY  PICKFORD  has  been 
elected  a  member  of  the  New 
York  League  of  Business  and  Pro- 
fessional Women,  an  honor  extended 
only  to  women  who  have  achieved 
the  unusual  in  the  way  of  a  success- 
ful  business   career. 


Who  says  lawyers  are  heartless? 
Nathan  Burkan  represented  Jewel 
Carmen  in  her  suit  against  Fox 
without  compensation.  And  the  case 
has  been  dragging  since  1917,  hav- 
ing been  finally  won  last  week. 


A  lot  of  the  current  expansion  pro- 
grams announced  have  developed 
into  short  circuits  which  isn't  shock- 
ing. 


Announcement  I 

Columbia  Pictures  Corporation  an- 
nounces that  it  has  in  course  of  pro- 
duction the  following  pictures : 

Stage  Kisses 
Beware  of  Blondes 
Lady  Raffles 
Red  Lips 

Broadway  Daddies 
Gome  Back  to  Aaron 
Say  It  with  Sables 
San  Francisco 
Alias  "Light  Fingers" 
The  College  Hero 

"*  Copyrighted— and  All  Rights  Protected 


COLUMBIA 

CORPORATION 


PICTURES 

1600  Broadway,  N.Y. 


\*  -%*-•£»  *J*  A  A  *Jt  •£•  *J»  *J*  Mjl 


SAMUEL  ZIERLER  Announces 

4 

Big  Specials 


Starring 


GEORGE 
WALSH 


for  1927-1928 

Because  Patrons  request  them  of  Exhibitors 
Because  Exhibitors  request  them  of  Distributors 
Because  Distributors  request  them  of  Us. 

The  current  season  has  6  EXCELLENT  PICTURES  star- 
ring GEORGE  WALSH. 

The  last  two,  "THE  BROADWAY  DRIFTER"  and  "THE 
WINNING  OAR,"  have  just  been  submitted  to  an  expert 
jury  of  motion  picture  critics. 

The  unanimous  opinion  was  that  they  contained  the  ab- 
solute elements  for  popular  success.  Not  only  in  story  and 
star,  but  in  everything  else;  notably,  fine  supporting  casts. 

In  both  pictures  there  appears  DOROTHY  HALL,  spoken- 
drama  stage  star,  who  in  the  last  few  weeks  has  been  more 
photographed  and  written  about  than  any  actress  on  Broad- 
way. She  is  beautiful  and  talented ;  an  actress  of  great  ability. 
She  will  be  seen  in  many  more  EXCELLENT  PICTURES. 


(^k 


Pictures  C<  „w 

SAMUEL  ZlERLER.  president         'VcW 


"°^0^. 


new  york  crrr 


*  .t«  .t.  »t.  .t.  .t.  .t<  .r<  a  .t.  »t.  *  »ti  »t.  »t<  »t<  .t.  it.  ,t.  a  a,  ,t.  ,t.  ,t,  ,t,  ,t,  ,t,  ,t, ,  j,  ,t,  ,t,  ,t,  ,t,  a,  t 

♦  ■!■  >t>  t  #  $•  'fr  #  -fr  #  >t<  >i« » 't'  i<  •!■  i<  %  i  i<  <v  m  *  ♦  ■!•  v  v  i>  &  i>  i  »i«  -i-H 


TT 


i 


notional 

Picture* 


makgsGood 

dorit  take 
anybody's 

dust" 


OF  THE 


Preferred  by   first  National  Pictures,   Inc. 

LEWIS   STONE,!    BIUII    DOVE 
and  LLOYD   HUGHES 

Ad»l«d  irom  Dixie  Wll.on's  Story  "Here  T'»re  Brother" 
Scenario  by  Carey  Wilson 

Directed  by  Millard  Webb 
Produced  by  Al  Rockett 


THINC 


^NEWSPAPER 
o/'FILNDOM 


ALL  THE  NEWS 
ALL  THE  TIME 


VOL.  XXXIX     No.  51 


Wednesday,  March  2,  1927 


Price  5  Cents 


Savings 


THIS  is  a  story  of  the  Divis- 
ion of  Simplified  Practice. 
It  is  one  of  the  many  bur- 
eaus of  the  United  States  De- 
partment of   Commerce. 

Only  one  reason  offers  this  di- 
vision an  excuse  for  existence. 
But  it  is  an  important  one.  It 
concerns  the  reduction  of  dupli- 
cate manufacture  and,  therefore, 
the  elimination  of  waste  which 
must  of  necessity  come  with  a 
centralized  production  effort. 

Mass  Manufacturers 

The  division  is  primarily  not  inter- 
ested in  those  industries  where  indi- 
vidual creations  are  such  vital  fac- 
tors. And,  because  this  is  true,  the 
duties  of  this  group  may  not  he  broad 
enough  to  embrace  motion  pictures. 

This  is  certain,  however.  The  ser- 
vice should  be  investigated.  It  is 
not  at  all  improbable  that  somewhere 
in  this  vast  machinery  which  goes  up 
to  make  motion  pictures  a  concentra- 
tion of  manufacturing  effort  may 
mean  a  saving  in  dollars.  The  by- 
products which  enter  into  production 
and  exhibition  are  many.  Some  ele- 
ments for  which  there  is  an  accepted 
standard — the  standard  of  usage — 
may  lend  themselves  to  this  type  of 
economic   treatment. 

Production  at  the  studios  cannot, 
of  course,  be  subjected  to  the  scru- 
tiny of  the  exponents  of  simplified 
practice.  Any  endeavors  along  this 
line  would  most  certainly  result  in 
far  more   harm   than   good. 

Buying  Power 

In  1926  the  income  of  the  American 
public  was  $89,682,000,000  as  com- 
pared with  $62,736,000,000  in  1921. 
In  five  years  then  the  nation  recov- 
ered from  post-war  depression  and 
increased  its  income  forty-five  per 
cent.  Last  year's  income  has  never 
been  equaled  and  reveals  a  purchasing 
power  that  is  nothing  short  of  tre- 
mendous. 

What  this  should  mean  to  the  the- 
aters of  America  must  be  obvious. 

K  A  N  N 


Wisconsin  Tax  Bill 

Madison,  Wis. — Levy  of  a 
four  per  cent  tax  on  theater 
admissions  is  sought  in  a  bill 
introduced  in  the   House. 


EXHIBITOR  CHARGES 
COASHONSPIRACY 

Exchanges  Held  Working 

with  Competitors  to 

Refuse  Service 

Santa  Cruz,  Cal. — Charging  conspir- 
acy to  restrain  him  from  obtaining 
film  service,  J.  A.  Harvey,  Jr.,  who 
operates  the  Cameo  here,  has  filed 
suit  for  $100,000  damages  against  L. 
R.  Greenfield  Theaters,  and  Frank 
Macauley,  and  nine  distributing  firms 
who  operate  local  '  position  houses 
Distributors  named  in  the  complaint 
are  P.  D.  C,  Famous,  Universal,  First 
National,  M-G-M.  F.  B.  O.,  Warner 
Bros.,   Fox   and    Kducational. 

Originally,  Harvey  brought  his 
complaint  before  the  San  Francisco 
Film  Board,  and  subsequently  ap- 
pealed directly  to  Will  H.  Hays,  who, 
he  says,  promised  his  attention  would 

(.Continued    on    Pane    6) 


Quimby  in  Charge 

Fred  C.  Quimby,  recently  placed 
in  charge  of  distribution  of  Hal 
Roach  product,  has  been  appointed 
head  of  M-G-M's  short  subject  de- 
partment. He  assumes  the  new  post 
immediately. 

For  eight  years  Quimby  was  as- 
sociated with  Pathe,  during  the  great- 
er part  as  general  sales  manager. 
This  brought  him  into  close  contact 
(Continued    on    Page    6) 


Turkish  Monopoly 

Washington  Bureau  of  THE  FILM  DAILY 
Washington — A  project  of  law  cre- 
ating a  monopoly  for  the  importation 
of  films  for  the  benefit  of  the  Turkish 
Aviation  League  has  recently  been 
submitted  to  the  Grand  National  As- 
sembly, states  a  report  to  the  Dept. 
of  Commerce. 

The  project  in  question  is  stated  to 
have  been  introduced  with  the  object 
(Continued    on    Page    6) 


Exports  Drop 

Washington  Bureau,  of  THE  FILM  DAILY 
Washington — December  exports,  as 
announced  by  the  Dept.  of  Com- 
merce, totaled  23,035,208  linear  ft., 
valued  at  $727,178,  a  decline  of  some 
$60,000  from  the  November  total  of 
25,668,107  ft.,  valued  at  $787,283. 

Exports    of   positives   amounted   to 
17,563,401  ft,  valued  at  $501,798,  near- 

(Continued    on    Page    6) 


Back  from  Coast 

Ray  Johnston,  president  and 
Dwight  C.  Leeper,  vice-president  of 
Rayart  pictures  are  back  from  the 
coast. 


Fox  to  Build  in  Every  Key 
Where  Outlet  is  Inadequate 


ONTARIO  TICKET  TAX 
CUT  UP  JO  25  CENTS 

Move    Called    Forerunner 

of  Other  Taxation 

Reductions 

Ottawa,  Ont. — Promised  removal  of 
the  admission  tax  on  tickets  up  to  25 
cents  is  provided  for  in  the  budget  pre- 
sented to  the  legislature  by  Provincial 
Treasurer  J.  D.  Monteith.  This 
means  the  dropping  of  revenue  of 
§600,000  a  year  throughout  the  pro- 
vince in  the  first  of  a  series  of  re- 
ductions of  war  taxes  on  amusements. 

The  one  cent  tax  on  admission  tick- 
ets up  to  15  cents  is  entirely  wiped 
out  and  the  two  cent  tax  from  15 
to  25  cents  also  disappears.  There 
still  is  a  two  cent  tax  on  tickets  up  to 

(Continued  on   Page   6) 


JERSEY  CITY  SHOWMAN 
LAUGH  MONTH  WINNER 

Schaefer's  Campaign  Gets 

$200  Prize  in  Contest 

on  Exploitation 

First  prize  of  $200  in  the  "Laugh 
Month"  exploitation  contest  yesterday 
was  awarded  to  David  Schaefer  for 
the  campaign  he  conducted  for  Har- 
ing  &  Blumenthal  at  the  Central, 
Jersey  City.  He  is  public  service  di- 
rector for  the  company.  C.  P.  Scates, 
American,  Butte,  Mont.,  and  Clark 
Munson,  Robey,  Spencer,  W.  Va., 
won  second  and  third  prizes  respect- 
ively carrying  awards  of  $100  and  $50. 

(Continued  on  Page   6) 


N.  D.  Option  Bill  Killed 

Bistnark,  N.  D. — Theater  owners 
have  been  unsuccessful  in  their  ef- 
fort to  modify  the  Sunday  closing 
law  to  provide  local  option.  How- 
ever, a  proposed  ten  per  cent  admis- 
sion tax  bill  has   been  killed. 


Edgely   Exhibitor   Killed 

Edgely,  N.  D. — H.  L.  Weaver,  who 
operated  the  Iris  here,  was  killed  in 
an   explosion   here. 


Grainger     on     "Scouting" 

Tour  to  Pick  Sites 

for  Houses 

Fox  will  build  "the  most  modern 
theaters  of  the  largest  seating  cap- 
acity as  quickly  as  it  can  formulate 
plans  and  put  them  into  effect,"  in 
every  key  city  where  the  company  is 
not  receiving  adequate  representation 
for  its  product.  Key  city  houses  de- 
cided upon  will  be  built  in  spite  of 
any  existing  combination  of  theaters, 
chains,  distributor-exhibitors  or  like 
situations. 

Fox  will  not  build  in  opposition  to 
existing  theaters  in  key  centers  where 
the  company  is  receiving  adequate 
representation. 

This  w-as  the  warning  and  assur- 
ance voiced  before  James  R.  Graing- 
er, general  sales  manager,  left  for 
the  Coast,  on  a  "scouting"  expedition 
for  theater  sites.  After  a  conference 
with  William  Fox,  Grainger  stated 
that  it  is  probable  Fox  will  join 
Winfield  R.  Sheehan  and  him  on  the 
Coast   in   April. 

Grainger's  itinerary  leads  through 
the  South  where  he  will  visit  Atlanta, 

(Continued    on    Page    5) 


U.  K.  Tops  Germany 

Washington    Bureau    of   TftC  FILM   DAILY 

Washington — There  are  3,896  pic- 
ture theaters  in  the  United  Kingdom 
as  compared  with  3,878  in  Germany, 
according  to  the  Dept.  of  Commerce. 

London  has  755  theaters,  the  larg- 
est number  in  any  other  city  in  the 
British  Isles,  as  compared  with  Ber- 
lin's total  of  342. 

Manchester,  with  475  houses,  ranks 
second  to  London  in  the  number 
(Continued    on    Page    6) 


Wrecked  House  Burns 

Roscoe,  Pa. — Fire  of  mysterious 
origin  destroyed  what  was  left  of  the 
Grand,  after  heavy  snow  caused  col- 
lapse  of  the  roof. 


"Blue"  Bill  Tabled 

Austin,  Tex. — The  House 
has  tabled  a  resolution 
calling  on  Gov.  Moody  to 
close  all  Sunday  picture 
shows,  and  to  declare  mar- 
tial law  if  necessary  to  en- 
force the  Sunday  closing 
law. 


THE 


-c&a 


DAILV 


Wednesday,  March  2,  1927 


**WmP 


iLLTHE  NEWS 
ALLTHE  TIME 


Vol. XXXIX  No.S1  Wednesday,  March  .2 1927  Price5  Cents 


I0HN  W.  ALICOATE 


Publisher 


Published  daily  except  Saturday  and  holidays 
at  1650  Broadway,  New  York,  N.  Y„  and 
copyright  (1927)  by  Wid's  Films  and  Film 
Folk,  Inc.  J.  W.  Alicoate,  President  and 
Publisher;  Maurice  D.  Kann,  Vice-President 
and  Editor;  Donald  M.  Mersereau.  Treas- 
urer, Business  and  Advertising  Manager; 
Ralph  Wilk,  Traveling  Representative.  En- 
tered as  second  class  matter  May  21,  1918, 
at  the  post-office  at  New  York,  N.  Y. 
under  the  act  of  March  3,  1879.  Terms 
(Postage  free)  United  States,  outside  of 
Greater  New  York,  $10.00  one  year;  6 
months,  $5.00;  3  months,  $3.00.  Foreign, 
$15.00.  Subscribers  should  remit  with  order. 
Address  all  communications  to  THE  FILM 
DAILY,  1650  Broadway,  New  York,  N.  Y. 
Phone  Circle  4736-4737-4738-4739.  Cable  ad- 
dress: Filmday,  New  York.  Hollywood, 
California — Harvey  E.  Gausman,  Ambassa- 
dor Hotel:  'Phone,  Drexel  7000  and  Wash- 
ington 9794,  London — Ernest  W.  Fredman. 
The  Film  Renter,  58,  Great  Marlborough  St., 
London,  W.  I.,  Paris — La  Cinematographie 
Francaise,  5,  Rue  Saulnier. 


Financial 


Loew's,  Inc.,  attracted  a  good  deal  of  at- 
tention, the  stock  turning  over  10,200  shares 
to  a  54  rise  before  the  day  was  done.  Pathe 
was  next  in  volume  of  sales,  this  issue  break- 
ing a  fraction  when  3,200  shares  changed 
hands.  Eastman  Kodak  jumped  1  J4  on  sales 
aggregating  2,700.  The  general  trend  of  the 
day's    trading    brought    fractional    declines. 


Quotations 

High 

Low 

Close 

Sales 

Am.    Seat.    Vtc.  .  . . 

4634 

46 

4654 

1.800 

•Am.    Seat.    Pfd.. 

46 

•Balaban    &    Katz . 

63  54 

*Bal.   &  Katz  Vtc. 

7354 

Eastman     Kodak.  . 

134J4 

13134 

133 

2.700 

Famous     Players.  . 

11234 

lll}4 

11134 

2,800 

*Fam.    Play.    Pfd. 

12034 

Film  Inspect 

8*4 

8 

8 

600 

♦First    Nat'l.    Pfd. 

98 

Fox    Film    "A"... 

69  Ys 

6954 

6954 

1,000 

Fox   Theaters    "A" 

22 

22 

22' 

300 

*Intern'l    Project.. 

107^ 

Loew's,   Inc     

55'/, 

5454 

55 

10,200 

♦Metro-Gold     Pfd. 

26 

M.    P.    Cap.    Corp. 

UH 

10  54 

1,700 

Pathe    Exch.    "A". 

41->8 

397/8 

4054 

3,200 

IParamount    B'way 

9974 

997/s 

1 

ttRoxy     "A" 

37/2 

36 

ttRoxy    Units     .  .  . 

41 

39 

99% 

ttRoxy   Common    . 

12 

11-54 

Skouras    Bros.     .  .  . 

44 

44 

44 

"Stan.   Co.   of   Am 

8754 

Trans-Lux  Screen 

*Univ.    Pict.    Pfd. 

100 

Universal    Pictures 

40  54 

39 

3974 

300 

Warner     Pictures. 

28% 

2854 

2854 

1,000 

Warner   Pict.    "A" 

40 

3954 

3954 

400 

*  Last  Prices  Quoted 

t   Bond  Market 

••  Philadelphia  Market     ft  Bid 

and  Ask 

When  you  think  of 

INSURANCE 

you  are  thinking  of 

S  T  E  B  B  I  N  S 

Specialists  in  Motion  Picture 

and  Theatrical  insurance  for 

the  past  fifteen  years 


Arthur  W.  Stebbins  &  Co.,  Inc. 
1540  Broadway  N.  Y.  C. 

Brvant  304» 


Exhibitors  Asked  for  Defense 
Detroit  —  Appeal  to  members  to 
submit  their  defense  in  actions 
brought  against  them  before  the  ar- 
bitration board  is  made  by  Edgar  E. 
Kirchner,  president  of  the  Michigan 
exhibitor  unit.  Failure  of  exhibitors 
to  "pay  any  attention  to"  claims 
brought  against  them  is  proving  dis- 
couraging to  exhibitor  board  mem- 
bers,  he   states. 


Gloria  Going  to  Hollywood 
Gloria  bwanson  will  go  to  Holly- 
wood to  produce  her  second  United 
Artists  picture.  She  has  signed  a  con- 
tract for  an  original  scenario  by  Ouida 
Bergere.  Albert  Parker,  director  of 
"The  Love  of  Sunya,"  and  Pierre 
Bedard,  production  manager,  will 
leave  for  California  this  week  to  select 
locations.  John  Boles  will  play  op- 
posite. 


Plaza  Pictures  Formed 
With  Dr.  W.  E.  Shallenberger 
former  president  of  Arrow,  as  general 
manager,  Plaza  Pictures  has  been 
formed  to  produce  six  feature-com- 
edies and  two  specials  next  year. 
Marketing  of  the  product  through  a 
"beneficial  and  constructive  sales 
plan"  is  promised. 


Leaves   Hospital    Soon 

Los  Angeles — Mabel  Normand  will 
be  able  to  leave  the  hospital  within 
several  days,  physicians  announced 
yesterday.  She  is  planning  to  spend 
several  weeks  convalescing  at  Palm 
Springs,    Cal. 


"U"   Plans   New  Two-Reelers 

Universal  City— Jack  Perrin  and 
Fred  Gilman  have  been  signed  by 
Universal  to  be  featured  in  a  series 
of  two-reel  westerns  which  will  go 
into   production   this   spring. 


Griffiths  Buy  in  Enid 
Enid,  Okla.— The  Griffith  Amuse- 
ment Co.  has  purchased  interest  of 
its  former  partner,  Jack  Johnston,  in 
the  Rialto  and  Royal.  Johnston  now 
is  sole  owner  of  the  Mecca.  "U"  is 
associated   with   Griffith. 


Babe   Ruth  Returns 
His  work  in  "Babe  Comes  Home" 
completed,  Babe  Ruth  arrives  in  New 
York  today  to  resume  baseball  work. 


Cassio  Signs   Leading  Woman 

Caterina  Avella  has  been  signed  to 
appear  opposite  William  Cassio  (Cav. 
Cassio  U.  Barese)  in  "That's  Noth- 
ing," which  Boheme  Film  Corp.  is 
producing  for  state  right  release. 


Northwest  Meeting  May  3 

Minneapolis — May  3,  4  and  5  are 
recommended  by  the  board  of  direc- 
tors of  the  Northwest  unit  as  the 
dates  for  its  annual  convention, 
which  is  to  be  held  at  St.  Paul.  W. 
A.  Steffes  is  continuing  in  his  asser- 
tion he  will  refuse  another  term  as 
president. 


Sunday  Show  Question  Up 
Detroit — Whether  Birmingham  is 
to  have  a  new  theater  depends  upon 
the  outcome  of  a  special  election 
March  14  to  decide  the  issue  of  Sun- 
day shows.  Kunsky-B.  &  K.  will  re- 
sume erection  of  a  house  if  Sunday 
shows  are  victorious. 


Morgan  Joins  Famous 
Dallas — Oscar  A.  Morgan  has  re- 
signed from  Pathe  to  become  sales 
manager  for  Famous  here.  J.  L. 
McKinney  has  succeeded  him  at 
Pathe. 


Operator   Checks  Fire 

Newton,  111. — Coolness  and  effi- 
ciency of  the  projectionist  of  the  Star 
probably  prevented  serious  fire  when 
a  reel  of  film  started  to  burn.  The 
operator  realizing  the  situation  quick- 
ly shut  all  openings  in  the  booth  and 
also  succeeded  in  saving  nine  other 
reels  of  films.  The  audience  did  not 
know  there  was  a  fire.  Damage  was 
nominal. 


Operator   Burned   in   Fire 

Winsted,  Conn. — Arthur  Lerere. 
operator,  suffered  painful  burns  about 
the  right  hand  in  hre  which  destroyed 
several  hundred  feet  of  film  at  the 
Opera  House. 


Third   Fire   in    14    Months 

Kansas  City — For  the  third  time  in 
14    months,    fire    damaged    the    Elms 
at  Maywood.     The  blaze   started  be 
ncath  the   state. 


Chandlee    Starts    Another 
Harry  Chandlee  has  completed  the 
titles  for  the  Ufa  picture,  "Jealousy," 
and   is   at  work   on   a   production   for 
John    Ragland. 


The   finishing   touch   of   refinement    on 

an   elaborate   production    is   the 

handcoloring   by 


/SvcA- 


The  Perfect  Handcoloring  of  Film 
528   Riverside   Drive  .Telephone 

New  York  Morningside  1776 


Chromos  Trading  Company 

1123    BROADWAY 

"l/FANY  of  our  clients  come  to  us  for  financial  co- 
operation   on    one    deal   after   another,    which 
speaks  volumes  for  the  service  we  render.     Try  us 
some  time. 


Suite  1207-8 


'Phone  Watkins  4522 


Blank  Gets  Control 

Albia,  la. — Continuing  its  expan- 
sion program  throughout  the  state, 
A.  H.  Blank  Enterprises,  Publix  sub- 
sidiary, has  purchased  the  King  and 
Rex  here  and  will  consolidate  the 
two  houses  leaving  the  town  with  but 
one   theater. 


Germany  Plans  80 

Washington   Bureau,   of   THE  FILM   DAILY 

Washington — Eighty  new  picture 
theaters  are  to  be  constructed  in  Ger- 
many during  the  present  year,  accord- 
ing to  a  survey  state  advices  to  the 
Dept.  of  Commerce.  The  total  seat- 
ing capacity  of  these  projected  the- 
aters is  said  to  be   100,000. 


O'Neill  Goes   to   Coast 
J.  J.   O'Neill  has  signed  a  contract 
with  F.B.O.  and  now  is  en  route  to 
Hollywood.     His  duties  will  carry  him 
into  the   scenario  department. 


HAL  ROACH 

presents 


MABEL 

NORMAND 


OneHour\! 
Married' 

CAST  WCLUD£S 

OWGHTON  HALE£ 
JIMMIE  FINLAYSQN 


in 


This  is  a  "Cornerblock"  cut  furnished 
FREE  for  all  Pathecomedies  at  your 
Exchange. 

1,000    "GIFT    TOYS"    ONLY    $6.50 


A  wide  variety  of  1,000  assorted  Penny  Toys 
and  Novelties  as  an  inexpensive  "FREE 
GIFT"  to  your  KIDDIE  PATRONS  will 
make  them  big  boosters  for  you.  Try  thil 
assortment   and   see.      Price  $6.50. 

Our  Catalog  containing  a  1,000  and  1  kinds 
of  Toys  and  Novelties  for  celebrations  of  any 
sort  and  including  our  complete  line  of  "FIRE- 
WORKS", will  be  sent  "FREE"  for  the 
asking. 

BRAZEL    NOVELTY    MFG.    CO. 
37    Ella    Street  Cincinnati.    O. 


John  D.Tippett,  Inc. 

Raw  Stock 

Negative  and  Positive 

All  Colors 


1540  Broadway         6040  Sunset  Blvd. 
New  York  City  Hollywood,  Calif. 


■■•••• 


Wednesday,  March  2,  1927 


THE 


•e^tHk 


DAILY 


MILV  TO*  WHICH  WEAK  DOOMS  FOB  SHOWMEN 

"The  Fire  Brigade" 
(M-G-M) 

A  plant  was  placed  in  the  Cleve- 
md  News,  showing  two  bill  posters 
n  fireman's  uniform,  posting  two- 
heets  on  side  of  fire-house.  With 
his  appeared  a  story  quoting  Safety 
Director  Barry  threatening  arrest  of 
he  bill  posters,  if  any  posting  was 
lone  on  fire  houses.  Pictures  of  fire 
hiefs  were  placed  in  the  Cleveland 
Vess.  One  run  each  day  relating  his 
;reatest  thrills,  and  mentioning  "The 
Fire  Brigade"  at  the  Stillman.  An 
|xhibit  of  fire  apparatus  was  held  in 
In  empty  store — material  being  loan- 
d  by  the  fire  department.     Also  two 

indows  with  two  model  fire  engines 
nd  truck  with  stills  and  ads.— G. 
Ileary,   Stillman,   Cleveland. 


"Hotel  Imperial" 
(Paramount) 
Offered  a  prize  for  a  word  to  de- 
:ribe  'something  better  than  best' 
JVhen  film  played  at  the  theater.  The 
ffer  was  made  on  the  screen  by  a 
pecial  trailer  for  a  whole  week  in 
dvance  of  showing  of  picture.  The 
/ord  was  to  be  used  in  connection 
'ith  the  advertising  of  the  picture, 
"he  prize  was  a  month's  pass  to  the 
Toward.  A  generous  response  re- 
llted  from  the  screen  contest. — 
!rnest  Morrison,   Howard,   Atlanta. 

"McFadden's  Flats" 
(First  Nat'l) 

With  newspaper,  asked  for  the  best 
rish  story.  The  best  story  of  each 
ay  was  printed.  The  best  Irish  story 
f  the  whole  contest  brought  an  ad- 
jtional  prize.  —  Fred  Caddington, 
ameo,  Cleveland. 


"Tell   It   to   the    Marines" 
(M-G-M) 

A  cornet   player   was    secured   one 

eek  in  advance  of  the  opening.  He 
ras  dressed  in  the  regulation  Marine 
niform,   and    was    stationed    on    top 

:  the  highest  building  downtown 
Rowing  army  calls  at  intervals.  When 
pe  crowds  stopped,  he  dropped  a 
b  ft.  banner,  three  ft.  wide  from  the 
}>p  of  the  building,  hauling  it  up 
?ain,  as  the  people  moved  on.  The 
agler  was  illuminated  with  colored 
pod  lights  placed  at  his  feet.  He 
informed  from  12  to  1:30  and  from 

to  8:30  at  night.     The  opening  day 

e  entire  stunt  was  moved  to  the 
leater   building,    and    continued    for 

e  first  two  opening  days  as  the  peo- 
e  had  come  to  identify  "Tell  It  to 

e  Marines"  with  the  bugle  calls. — 
rank   Daw,   Merrill,    Milwaukee. 


New  Ralston  Vehicle   Chosen 

Hollywood — Esther  Ralston's  next 

arring  vehicle   for    Paramount   will 

"Ten    Modern    Commandments," 

reen  adaptation  of  Jack  Lait's  story 

that  name. 


"Belgrano"  Started 
Hollywood — Director  Albert  Kelly 
s  started  work  at  Tec- Art  where  he 
directing  "Belgrano,"  a  history  epic 
Argentine's  fight  for  freedom  from 
ain. 


Do  You  Know 
=  9   = 


THAT  there  are  79  cities 
with  populations  of 
over  100,000  where  some 
500  houses  of  the  million 
dollar  type  have  been  con- 
structed? 


Sunday  Shows  Win 

Fitchburg,  Mass.  —  Legalizing  of 
Sunday  shows  is  planned  here  follow- 
ing an  unofficial  referendum  when 
residents  by  nearly  two  to  one  vote 
demonstrated  their  preference  for  a 
liberal   Sabbath. 

At  his  own  expense,  Mayor  Lowe 
sent  out  postcards  to  every  voter. 
More  than  12,000  were  returned  with 
votes  recorded  thereon.  The  vote,  as 
tabulated  shows  7,801  in  favor  of 
Sunday  shows  and  4,363  opposed. 

At  recent  heaxings  proponents  and 
opponents  were  so  evenly  divided 
that  Lowe,  who  announced  his  per- 
sonal preference  as  opposed  to  Sun- 
day shows,  was  unable  to  decide. 

A  local  newspaper  offered  to  take 
a  straw  ballot  but  Lowe  decided  to 
find  out  for  himself  as  a  civic  duty. 
Practically  all  clergymen  were  op- 
posed to  the  Sunday  shows. 


On  Paramount  Lot 

Hollywood — Through  an  arrange- 
ment with  John  W.  Considine,  Jr., 
George  Marion,  Jr.,  has  been  signed 
to  a  long  term  contract  by  Paramount 
as  a  title  writer.  Arlette  Marchal 
who  recently  returned  from  France 
has  been  assigned  an  important  role 
in  the  French  sequence  of  "Wings". 
Frank  Strayer,  director  of  Clara  Bow 
in  "Rough  House  Rosie,"  will  wield 
the  megaphone  on  "Rolled  Stock- 
ings" which  will  feature  Charles 
Rogers  and  Richard  Arlen.  Produc- 
tion begins  Mar.  14. 


Graydon  Howe   Promoted 
Universal   City  —  Graydon   Howe, 
for  15  years  associated  with  Univer- 
sal,   has   been    appointed    comptroller 
of  the  Universal  studios. 


Fremont  O.  H.  Changes  Policy 
Fremont,  O. — The  Opera  House  is 
playing  legitimate  attractions  and 
roadshow  pictures  on  Sundays  and 
Mondays.  The  rest  of  the  week  the 
house  is  dark.  C.  H.  Miller  operates 
the  Opera  House.  He  also  operates 
the  Strand  which  is  open  all  week 
under  a  straight  picture  policy.  The 
Gem  here,  operated  by  John  Har- 
land,  is  closed. 


La  Crosse  Competition  Ends 
La  Crosse,  Wis. — Ending  of  com- 
petition is  forecast  here,  with  the  La 
Crosse  Theater  Co.,  ally  of  B.  &  K., 
scheduled  to  take  over  the  Casino 
and  Strand.  The  houses,  which  have 
been  operated  by  A.  J.  Cooper,  now 
are  in  the  hands  of  a  security  com- 
pany. 


Fox  To  Build  In  Keys 
Where  Outlet  Denied 

(.Continued  from  Page  I) 
New  Orleans,  Dallas  and  other  points 
In  Hollywood,  he  will  spend  at  least 
a  week  in  conference  with  Sheehan  at 
the  studio.  There  he  will  be  shown  by 
Sheehan  such  pictures  as  already  have 
been  completed  for  the  coming  year 
and  he  will  be  made  acquainted  with 
plans  for  future  production.  At  these 
conferences,  the  Fox  policy  for  next 
season  will  be  formulated  as  affects 
production,  sales  and  distribution. 

After  leaving  the  studios,  Grainger 
will  make  a  general  tour  of  first  run 
centers  west  of  Chicago,  especially 
visiting  those  points  in  which  Fox  is 
erecting  theatres  or  where  he  con- 
templates building  in  the  near  future 

This  trip  will  not  be  undertaken 
for  sales  purposes.  In  fact,  Grainger 
states  specifically  that  he  will  do  no 
selling  while  on  it.  His  object  is  to 
acquaint  himself  with  first  run  con- 
ditions in  all  territories  of  the  West 
in  order  to  have  available,  first-hand 
information  for  a  report  which  he  will 
submit  to  Fox  upon  his  return  East. 
This  report  will  embody  a  recom- 
mendation to  Fox  as  to  those  points 
in  which  the  sales  manager  believes  it 
necessary  that  the  corporation  build 
theatres  immediately  in  order  to 
better  secure  adequate  representation 
in   first  run  centers. 

Fox's  theater  building  policy  was 
announced  two  seasons  ago  and  it  is 
already  being  carried  out,  said  Graing- 
er, as  evidenced  in  the  building  opera- 
tions now  under  way  by  the  company. 
Fox  theaters  are  being  built  now  in 
many  of  the  large  centers  of  the  coun 
trv,  especially  in  the  West  and  Middle 
West. 

Fox  theaters  now  are  under  con- 
struction at  St.  Louis,  San  Francisco, 
Detroit.  Washington,  Newark,  Brook- 
lyn, and  Buffalo.  The  latter  house  is 
being  erected  in  co-operation  with  the 
Comerford  Amusement  Co.  A  second 
theater  recently  was  acquired  at  Phi- 
ladelphia, while  the  company  recent- 
ly opened  theaters  at  New  York  and 
Brooklyn. 


Moulton  in   "Trail  of  '98" 

Culver  City  —  Herbert  Moulton, 
former  newspaper  critic  and  assist- 
ant to  Edwin  Schallert,  has  been 
cast  for  a  part  in  "The  Trail  of  '98," 
which  Clarence  Brown  is  directing 
for  M-G-M. 


"Beloved   Rogue"   at   Criterion 

Hollywood — "The  Beloved  Rogue" 
directed  by  Alan  Crosland,  John 
Barrymore's  first  for  United  Artists 
will  follow  "The  Night  of  Love"  at 
the    Criterion. 


Mosquini  Added  to  "7th  Heaven" 
Hollywood  —  Marie  Mosquini  has 
been     added     to     the     cast     of     "7th 
Heaven."    now    being    made    at    Fox 
under  direction  of  Frank  Borzage. 


Koppin  Building  Two 
Detroit — Two  theaters  are  under 
construction  for  Henry  S.  Koppin. 
They  are  the  Million  Dollar  at  Six 
Mile  and  Gratiot,  and  a  house  at 
Wayne.  The  Woodward  Theater  Co., 
which  Koppin  heads,  has  ten  deals 
now  pending.  There  are  30  houses 
in    the   circuit. 


A  Little 

from  "Lots 


>» 


By  RALPH   WILK 


A  BOUQUET  should  be  given  the 
Robert  Kane  unit  member  who 
thought  of  converting  an  unused  por- 
tion of  the  Cosmopolitan  into  a  cheap 
lodging  house  set  for  "Broadway 
Nights."  The  thought  saved  a  lot  of 
money. 

*  *         * 

More  missing  names  follow: 
Thomas  Bell  Meighan,  William 
Claude  Fields,  Herman  Maurice  von 
Konigsmarck  Smith,  Lee  Hanks  Bur- 
roughs,  William   Francis    Schurr. 

*  *        * 

Our  passing  show:  Gil 
Boag  emerging  from  the 
Grand  Central  station;  Jac- 
ques Kopf stein,  Lon  Young, 
Mario  Majeroni,  Paul  Gulick 
and  Jack  Hellman  at  the 
Grove  Street  Playhouse;  Re- 
gina  Cannon  traveling  north 
on  Seventh  Avenue;  Arthur 
W.  Stebbins  and  Pete  Wood- 
hull  traveling  south  on  the 
same  thoroughfare ;  Jay  Pack- 
ard dodging  traffic  on  Sixth 
Avenue;  Phil  Dunas  break- 
fasting at  the  Plaza;  Anthony 
Paul  Kelly  mailing  a  letter  on 
Seventh  Aveyuie. 

*  *        * 

Joel  Swenson  is  one  press  agent 
who  can  sing  the  praises  of  a  star 
or  director,  figuratively  and  liter- 
ally. We  heard  his  silver  tenor 
t'other  night  and  admired  it  greatly. 

*  *         * 

Colleen  Moore  claims  the  longest 
telephone  conversation  on  record, 
not  in  point  of  time  but  in  distance 
covered,  for  she  talked  to  London 
from  Hollywood. 

*  *         * 

W.  J.  King  was  luncheon  guest 
of  Rupert  Hughes  prior  to  the  au- 
thor's departure  for  Boston. 


comfortable  andc 
venient  project, 
rooms  in  New  Yt 


Have  your  pictures  screened 
in  the  best-equipped  projec- 
tion rooms.  No  overtime 
charge  for  projections  at  night 
to  our  regular  customers. 


OUR  PRICES  ARE  AS  LOW  AS 

THE  LOWEST- 
OUR  SERVICE  THE  HIGHEST 


Your  filir>s  called  for  and 
returned  without  charge. 

SIMPLEX 
PROJECTION  ROOMS 

220  West  42nd  Street,  N.Y.  C. 


Wisconsin   3770 


THE 


DAILY 


Wednesday,  March  2,  192 


«.-«. 


"April  2nd  is  the 
date.  The  Astor  is 
the  place.  The  An- 
nual Naked  Truth 
Dinner,  Frolic,  Ex- 
pose and  Ball  the 
event.  Make  your 
reservations  early. 
Last  year  many 
were  turned  away. 
Our  private  detect- 
ive tells  us  this 
year's  event  will  be 
a  wallop." 


Exhibitor  Charges 

Coast  Conspiracy 

(Continued  from  Page  1) 

be  given  it.  Harvey  is  represented 
by  Ralph  and  George  Slith,  who  have 
been  working  several  months  gather- 
ing data.  They  announce  that  the 
action  will  be  carried  to  the  Supreme 
Court  if  necessary. 

In  addition  to  the  New  Santa  Cruz 
operated  here,  the  Greenfield  circuit 
has  the  New  American,  New  Fil- 
more,  New  Mission,  Progress  and 
Realart  at  San  Francisco. 


Hess  States  He  Has  No  Word 
of  Santa  Cruz  Action 

Gabriel  L.  Hess  last  night  stated 
he  had  not  heard  of  the  Santa  Cruz 
suit  and  so  declined  to  comment  on 
it. 


Exports  Drop 

(Continued  from  Page  1) 
ly  $77,000  below  November  exports 
of  19,401,336  ft,  valued  at"  $579,076. 
Australia  was  our  best  market,  tak- 
ing over  3,000,000  ft.,  valued  at  $84,- 
472,  a  new  high  record  for  a  month's 
shipments  to  any  one  country.  Ar- 
gentine, Brazil  and  Canada  each  took 
over   1,500,000   ft. 

Exports  of  raw  stock  showed  a  decreased 
footage  but  increased  value,  totaling  2,946,670 
ft.,  valued  at  $79,765,  as  compared  with  3,- 
469,996  ft.,  valued  at  $75,158,  in  November, 
while  negatives  showed  a  substantial  increase, 
from  696,905  ft  valued  at  $104,218,  in  No- 
vember, to  909,753  ft.  valued  at  $127,197, 
in  December.  Shipments  to  non-contiguous 
territories  dropped,  from  2,099,870  ft.  valued 
at  $28,831,  in  November,  to  1,615,384  ft. 
valued  at   $18,418,   in  December. 


Lester  Has  Narrow  Escape 
Jacksonville,  Fla. — C.  P.  Lester, 
"U"  manager,  had  a  narrow  escape 
when  the  automobile  in  which  he 
was  riding  turned  over.  He  suffered 
a  fractured  collar  bone  and  sprained 
leg,  but  has  returned  to  duty.  The 
accident  occurred  exactly  three  weeks 
from  the  date  of  the  death  in  an 
automobile  accident  of  John  Barton, 
Lester's  predecessor. 


Burke  Buys  Congress  Lease 
Jack   C.    Burke  of   the   Daly-Stein- 
man  theaters,  has  purchased  lease  of 
the  Congress  from  John  C.  Bolte  of 
the  B.  &  D.  circuit. 


Ontario  Ticket  Tax 
Cut  up  to  25  Cents 

(Continued  from  Page  1) 

45   cents   and   approximately   ten   per 
cent,   on  tickets  over  that  value. 

The  abolishment  of  the  small  end 
of  the  amusement  tax  is  chiefly  bene- 
ficial to  suburban  and  small  town  the- 
aters and  it  also  makes  a  difference 
with  children's  tickets  and  matinee 
admissions   at  the  larger  houses. 

Quebec  and  Manitoba  also  have  given  con- 
sideration to  the  amusement  tax  question.  In 
Quebec,  steps  have  been  taken  to  secure  the 
collection  of  the  tax  on  season  and  other 
complimentary  passes.  In  Quebec  the  Pro- 
vincial Government  turns  over  the  tax  pro- 
ceeds  to   the  cities   for  local   hospitals. 

In  Manitoba,  Premier  John  Bracken  an- 
nounced in  the  Manitoba  Legislature  that 
substantial  changes  would  be  made  in  the 
amusement  tax  which  would  afford  relief  to 
exhibitors   and   patrons. 


Turkish  Monopoly 

(Continued  from  Page   1) 

of  providing  additional  revenues  for 
the  Turkish  Aviation  League.  Under 
its  provisions  the  importation  of  films 
into  Turkey  is,  reserved  exclusively  to 
the  league  for  a  period  of  10  years. 
The  league  will  have  the  right  of 
either  exploiting  the  monopoly  or 
leasing  part  of,  or  the  entire  exploita- 
tion, to  a  third  party.  Thirty  days 
after  the  coming  into  effect  of  the 
law  nobody  except  the  league,  or  the 
third  party  to  which  the  league  may 
have  leased  its  rights,  will  be  allowed 
to  import  films  into  Turkey,  and  all 
films  which  may  arrive  after  that  per- 
iod will  be  considered  as  contraband 
goods,  and  be  seized  by  the  customs 
administration,  and  turned  over  to  the 
League  or  the  third  party. 


478  Houses  in  Poland 

Washington    Bureau    of    THE   FILM   DAILY 

Washington — At  present  the  num- 
ber of  theaters  in  Poland  totals  478, 
states  a  report  from  Consul  Chas.  H. 
Heisler,  Warsaw,  to  the  Dept.  of 
Commerce.  The  number  appears  to 
be  gradually  increasing,  however,  by 
the  opening  of  additional  theaters  in 
small  towns  and  country  districts.  In 
many  cases,  the  theaters  are  of  small 
capacity  and  do  not  necessarily  oper- 
ate daily.  The  situation  has  been 
undergoing  a  crisis  owing  to  a  shut- 
down because  of  high  taxation.  It 
was  not  until  September  that  the  the- 
aters were  again  opened,  although 
taxes  were  in  no  way  reduced. 


India    Imports    Up 

Washington  Bureau  of  THE  FILM  DAILY 
Washington — The  import  of  film 
into  India  during  the  fiscal  year, 
April  1,  1925,  to  March  31,  1926, 
totaled  13,870,626  ft.,  as  compared 
with  9,444,760  ft.  in  the  previous  fiscal 
year,  and  7,201,655  ft.  in  1923-24,  ac- 
cording to  the  Dept.  of  Commerce. 
Imports  from  April  1,  1926,  to  No- 
vember 30,  1926,  were  11,116,993  ft. 
It  is  reported  in  India  that  at  least 
90  per  cent  of  this  film  is  of  Ameri- 
can manufacture. 


German  Branch  for  Directors 

While  abroad,  John  Ford  hopes  to 
establish    a    German    branch    of    the 
M.  P.  Directors  Ass'n.     He  is  presi- 
I  dent  of  the   directors   organization. 


Jersey  City  Showman 
Laugh  Month  Winner 

(Continued  from  Page  1) 
Schaefer    won    a    first    prize    in    the 
weekly     competition     conducted     last 
year. 

Frank  V.  Kennebec^  Grand,  Omaha, 
who  won  a  prize  last  year,  was  award- 
ed fourth  place  and  $25.  Prizes  of  $10 
each  were  awarded  A.  C.  Raleigh, 
Coliseum,  Seattle;  W.  B.  Franke, 
Strand,  Humboldt,  la.  and  Bud  Sil- 
verman, Arcadia,  Pittsburgh.  Win- 
ners of  $5  awards  are  H.  A.  Giles, 
Royal,  Garret,  Ind.,  Guy  Bates,  Globe, 
Buena  Vista,  Va.  and  S.  C.  McGregor, 
Smalley's  Walton,  Walton,  N.  Y. 


U.  K.  Tops  Germany 

(Continued  from  Page   1) 

while  Leeds  is  third,  with  465.  It  is 
of  interest  to  note  that  in  the  latter 
city  there  are  three  with  seating  ca- 
pacity between  2,500  and  3,000  while 
in  London  there  are  only  two  of  that 
size.  Birmingham  also  has  two  pic- 
ture theaters  that  will  seat  an  aud- 
ience  of   3,000. 

Glasgow  follows  Leeds  in  the  number  of 
cinemas  with  a  total  of  457.  Birmingham  is 
next  with  351:  Newcastle  has  315;  Cardiff, 
Wales,  260;  Dublin,  Ireland,  228;  Bristol, 
226;   Liverpool,  216   and   Nottingham    148. 

Of  the  total  number  of  picture  theaters  in 
the  United  Kingdom,  2,384  have  a  seating 
capacity  of  500  to  1,000  persons;  965  are 
capable  of  accommodating  only  500  persons 
each;  451  can  seat  1,500  each;  55  are  able  to 
seat  2,000  persons  each;  29  have  facilities 
for  2,500  spectators  and  only  12  are  able  to 
accommodate    an   audience    of    3,000    persons. 

In  Germany,  2,282  cinemas  have  accommo- 
dations for  300  spectators;  1,235  are  able  to 
seat  600  persons;  276  can  seat  1,000  and  85 
have  facilities  for  more  than  1,000  theater 
goers.  The  average  number  of  seats  to  each 
theater  in   Germany  is   only  362. 


Quimby  in  Charge 

(Continued  from  Page  1) 
with  the  Hal  Roach  product,  and  he 
was  instrumental  in  launching  the 
first  two  reel  Harold  Lloyd  comedies. 
For  the  past  two  years  Quimby  was 
supervisor  of  the  Fox  short  subject 
department. 


Austrian   Firm   Expands 

Washington   Bureau    of    THE   FILM    DAILY 

Washington — The  firm  Pan-Film 
A.  C,  of  Vienna,  has  just  enlarged 
its  organization  by  establishing  a 
branch  for  production  in  Berlin,  under 
the  name  of  Pan-Europe  Filmgezel- 
lsschaft  m.b.H,  state  advices  to  the 
Dept.  of  Commerce  from  Paris. 

The  Pan-Film  A.  C.  which  has 
offices  in  Austria,  Hungary,  Czecho- 
slovakia, Yugoslavia  and  Poland,  is 
reported  to  be  busy  enlarging  its 
organization  of  distribution  and  will 
distribute  the  films  of  the  two  firms 
mentioned  in  as  wide  a  manner  as 
possible. 


A.   M.    P.   A.   Program   Set 

Frederick  Robinson,  acting  presi- 
dent of  the  City  College  of  New 
York,  Wallace  Beery  and  Wells 
Hawks  are  to  be  guests  at  Thurs- 
day's A.   M.  P.  A.  luncheon. 


Baird  and  Holmes  Team 
Los  Angeles — Leah  Baird  and  Tay- 
lor  Holmes  are  to  be  co-featured  by 
H.     H.    Van    Buren    in    a    series    of 
comedies  of  the  Sidney  Drew  type. 


Amend  Ordinance  for  Sign 
Tacoma — It    will    be    necessary 
amend  a  city  ordinance  to  allow 
huge    electric    sign    planned    for 
new  Broadway  at  9th  and  Broadw 
it  was  decided  by  the  City  Council. 
Plans   for   the   sign,   which   will 
46  ft.  in   height,    12  ft.  wide  and  \ 
burn    more    than    3,000    globes,    w 
shown  to  the  council,  which  expres: 
its    willingness    to    amend    the    or 
nance. 


Orthophonic    in    Presentation 

Birmingham — One  of  the  most 
fective   presentations  yet   staged  b 
was    the    introduction    of    the     N 
Auditorium        Model        Orthophoi 
which   played  the   new   Empire.  T 
instrument  is  regarded  as  one  of  i 
most  unique  of  reproducing  units, 
pable   of   being   heard   for   a    distait 
of  five  miles.     This  instrument  is 
only   one   of   its  kind,   being   broujt 
to  Birmingham  from  the  Sesqui-C( 
tennial  and  demonstrated  under  a 
pices  of  the  Victor  Talking  Mach  t 
Co. 


Your  Income  Tat 


Benefits  to  which  taxpayers  it 
entitled  under  the  Revenue  Act  j 
1926,  and  the  latest  regulations  j 
lating  to  the  income  tax,  are  o 
lined  in  .this  series  of  articles  ft 
which  the  following  is  the  twen 
first. 


Inquiries  received  by  the  Bureau  of 
ternal  Revenue  indicate  confusion  in 
minds  of  the  writers  concerning  the  dif)> 
ence  between  business  expenditures  and  bil- 
ness  expenses.  Business  expenditures 
not  always  business  expenses  within  the  me  - 
ing  of  the  income  tax  law.  A  merchant  ny 
build  an  addition  to  his  store  at  a  cost  i 
$25,000.  This  is  a  capital  expenditure  f or  !i 
addition  to  his  assets.  Capital  expendituji 
are  not  deductible. 

Distinction  is  made  between  expendit  $ 
for  an  asset  and  expenditure  in  connect  i 
with  an  asset.  If  the  merchant  should,  d- 
ing  the  year,  spend  $500  on  repairs  to  5 
building,  such  as  repainting  the  roof  r 
repairing  broken  windows,  he  may  deduct  svi 
amount   as   a   business    expense. 

Medical,    law,    or    other    professional    boc 
machinery,    tools,    implements,    or    surgical 
struments  purchased  by  a  taxpayer  for   usea 
his    business,    trade,    or    profession,    and    wh'l 
are     of     a     permanent     character,     are     capjJ 
assets,    and   their   cost    is    not   deductible. 

The    purchase    price   of    an   automobile,    el 
when  used  wholly  for  business  or  profession 
purposes   is  a   capital   expenditure   and  not 
ductible.      The    cost    of    gasoline,    repairs,    ;| 
upkeep   of   an  automobile   is   deductible   if   u " 
wholly   in    business.      If    used    partly    for   b' 
ness   and   partly    for   pleasure   and   convenie  e 
of    the    taxpayer    and    his    family,    such    c 
should    be    apportioned    accordingly.      The    i 
portion   of    cost   justly   attributable   to   busins 
purposes   is  deductible  as  a  necessary  exper 


Brown  Buys  European  Film 
Colvin  W-  Brown,  vice-president 
F.B.O.  in  charge  of  foreign  distrit 
tion  has  purchased  United  Stat 
Canadian  and  United  Kingdom  rigl 
to  a  two-reel  subject,  "Nothing  E 
The  Hours." 


Beauty  Pageant  Attacked 
Philadelphia — Atlantic  City's  ann 
beauty  pageant  was  attacked  and  1 
Chamber  of  Commerce  there  ask 
to  terminate  it  as  detrimental  to  mi 
als. 


^NEWSPAPER 
o/"  FILM  DOM 


ALL  THE  NEWS 
ALL  THE  TIME 


VOL.  XXXIX     No.  52 


Thursday,   March  3,    1927 


Price  5  Cents 


In  The  Saddle 

THE  motion  picture  map 
once  again  proves  how  flex- 
ible it  can  be.  It  is  well 
nigh  a  year  since  first  the  whis- 
perings grew  loud  that  matters 
of  import  were  impending  at 
First  National.  Now  they  as- 
sume tangible  form. 

You  now  find  two  of  the  larg- 
est and  most  powerful  theater 
circuits  in  financial  control,  there. 

East  and  West 

On  occasion  we  have  likened  First 
National  to  a  wheel  of  which  the 
Stanley  group  is  the  hub.  Let's  look 
them  over,  the  Stanley  spokes.  In 
New  York  City  and  State,  the  Mark 
Strand  chain  is  the  Stanley  subsidiary. 
Across  the  Hudson  and  reaching  out 
into  the  many  sections  of  Northern 
Jersey,  the  Fabian  theaters  string 
themselves.  When  one  speaks  of 
Philadelphia  and  what  it  means  in 
the  amusement  industries,  it  is  the 
Stanley  name  that  immediately  comes 
to  mind.  Further  westward,  this 
powerful  chain  is  entrenched — and 
how! — in  Pittsburgh.  Harry  Cran- 
dall  is  first  lieutenant  in  Washington. 
Jovial  Fred  Levy  is  or  may  be  the 
Louisville   commander. 

But  this  is  what  you  find  in  trac- 
ing the  course  of  Stanley  influence 
still  further:  Large  gaps  until  the 
Pacific  Slope  is  hit.  There,  of  course, 
West  Coast  Theaters,  about  118 
strong  are  a  force  to  be  reckoned 
with.  It  seems  then  upon  examina- 
tion that  there  are  many  spokes 
missing  in  order  to  perfect  the  wheel. 

West  Coast  may  be  expected  to 
spread  out  into  neighboring  states. 
It  won't  be  Sunny  California  alone 
for  very  long.  And  Stanley  may  be 
expected  to  branch  out,  too.  Some- 
where in  the  West  both  groups  will 
meet.  That  will  be  a  momentous 
day  for  this   industry. 

Protection  and  Pictures 

Even  more  briefly  told,  this  is  the 
idea:  Now  that  Stanley  and  West 
Coast  have  the  protection  bulwark  as- 
sured them  through  a  perpetual  sup- 
ply of  pictures,  the  theaters  which 
comprise  the  major  portion  of  the 
enterprise  can  be  developed  until  the 
country  is  blanketed. 

Exactly  as  Famous  has  fortified 
itself  within  its  own  walls  with  every 
element  necessary  in  all  three  divis- 
ionr  of  this  industry,  so  Stanley  is 
now  prepared  to  do.  This,  by  mak- 
ing the  pictures — the  basis  of  the  en- 
tire scheme  of  things — distributing 
them  and  showing  them  in  its  own 
theaters. 

K  ANN 


Stanley  and  West  Coast  Get  Control 
of  First  National;  Former  to  Manage 


Industry  Unscathed  in  Congress 

Washington  Bureau,  of  THE  FILM  DAILY 
Washington — Congress  closes  its  session  tomorrow  with  no  legis- 
lation directly  affecting  the  industry,  having  been  enacted.  Sunday 
closing  for  the  District  of  Columbia  was  killed  yesterday  for  this 
year  at  least  when  the  house  district  committee  abandoned  its  sched- 
uled meeting,  the  last  of  the  current  session.  Among  other  matters 
before  the  committee  were  the  recommendation  of  the  judiciary 
committee  that  the  Langford  bill  to  close  the  District  on  Sunday  be 
favorably  reported. 

Together  with  the  Langford  bill,  tomorrow  will  mark  discarding 
of  the  Swope-Upshaw  censorship  bill  and  several  measures  to 
legalize  transportation  of  fight  films. 

"Blue"  Sunday  and  censorship  fights  are  to  be  an  annual  affair, 
for  the  reformers  already  have  served  notice  that  they  will  continue 
to  have  them  introduced  at  each  session. 

Swope  and  Upshaw,  "lame  ducks"  of  this  session,  will  be  among 
the  missing  next  session  so  new  advocates  must  be  found.  How- 
ever, Rep.  Langford  (Ga.)  will  be  among  the  "elect"  and  undoubtedly 
will  introduce  his  bill  to  force  "Blue"  Sunday  on  the  District.  His 
measure  is  regarded  as  an  opening  wedge  in  campaign  for  a  na- 
tional "Sour  Sabbath." 


FAMOUS  CONSOLIDATES 
PRODUCTION  ON  COAST 

Long  Island  Studio  to  be 

Used  for  Shorts  and 

Presentations 

Consolidation  of  all  its  feature  pro- 
duction on  the  Coast  under  supervis- 
ion of  B.  P.  Schulberg  is  planned  by 
Famous.  The  transfer  will  be  made 
as  soon  as  W.  C.  Fields  finishes  "The 
Timid  Soul,"  which  will  be  about 
April  1.  Ed.  Wynn's  "Rubber 
Heels,"  now  in  work,  will  be  com- 
pleted shortly.  The  studios  are  to 
be  used  for  production  of  short 
features  and  Publix  presentations, 
while  the  laboratory  will  be  devoted 
{Continued    on    Page    2) 


Publix  Active 

Publix  opens  two  houses  and  starts 
one  this  month  and  opens  another 
in  April.  Work  has  started  on  a 
$100,000  theater  seating  1,200  at  Fay- 
ettville,  N.  C.  Scheduled  openings 
and  their  dates  are:  Carolina,  Char- 
lotte, Mar.  7;  Riviera,  Omaha,  Mar. 
26,  and  Florida,  Jacksonville,  Fla., 
April  4. 


GILDA  GRAY  SIGNS  TOR 
5  YEARS  WITH  GOLD WYN 

Star  to  Make  One  Picture 

Yearly  for  Release  by 

United  Artists 

Gilda  Gray  has  signed  a  contract 
with  Samuel  Goldwyn  to  star  in  one 
picture  a  year  for  five  years.  United 
Artists  will  release.  Her  first  role 
will  be  that  of  a  nun  in  "Marie 
Odile,"  Edward  Knoblock's  play,  ne- 
gotiations for  which  now  are  being 
completed    by    Gil   Boag. 

(Continued    on    Page    2) 


$2  Film  Anniversary 

Today  marks  the  twelfth  anniver- 
sary of  the  $2  picture.  "The  Birth 
of  a  Nation"  had  its  premiere  at  the 
Liberty  Mar.  3,  1915,  continuing  for 
a  remarkable  run  of  44  weeks.  Since 
the  first  time  the  pictures  invaded  the 
legitimate  theaters  there  have  been 
around  75  $2  pictures  shown  on 
Broadway  but  only  six  of  this  total 
toured  the  country  for  a  full  theatri- 
(Continued    on    Page    2) 


Agreement    on    Operation 

for  Several  Years 

is  Closed 

Reports  in  circulation  for  many 
months  past  regarding  the  future  of 
First  National  have  borne  fruit.  A 
deal  has  been  closed  whereby  con- 
trol of  the  organization  has  passed 
jointly  to  the  Stanley  Co.  of  America 
and  financial  interests  representing 
West  Coast  Theaters,  Inc. 

The  development  comes  as  no  sur- 
prise. On  several  occasions  in  the  past 
year,  THE  FILM  DAILY  has  re- 
ported negotiations  looking  toward 
this  end.  It  is  understood  a  joint 
committee  representing  both  Stanley 
and  West  Coast  will  be  vested  with 
full  powers  to  operate  First  National. 
However,  in  view  of  the  distance  be- 
tween the  West  Coast  base  of  opera- 
tions in  Hollywood  and  New  York, 
both  groups  have  agreed  that  Stanley 
is  to  have  full  management  for  a 
period  of  years.  The  situation  re- 
solves itself  down  to  this: 

Financial  control  held  by  Stanley 
and  West  Coast.  Of  the  60,000  odd 
shares  of  First  National  stock  out- 
standing, these  interests  control  over 
30.000  shares  which,  of  course,  means 
control  of  the  company.  The  deal 
brings  William  Fox  into  direct  rela- 
tions with  First  National  since  of 
the  total  West  Coast  Theaters,  Inc. 
capitalization,  he  owns  about  36  per 
cent. 

Management  of  First  National  is  to 
be  handled  by  Stanley  as  the  result  of 
an  agreement  between  the  latter  and 
West   Coast. 

These  two  primary  functions  will 
(.Continued    on    Page    4) 


The  Future 

Philadelphia — "The  future  of 
First  National  is  in  the  making. 
Nothing  is  to  be  disturbed  for 
the  present,  but  in  the  very  near 
future  a  new  and  bigger  cam- 
paign is  to  be  launched."  So 
stated  John  J.  McGuirk,  head 
of  the  Stanley  Co.  in  confirm- 
ing the  First  National  deal  last 
night. 


In  New  York  it  is  believed 
that  changes  in  the  executive 
line-up  at  First  National  are 
slated  when  the  Stanley-West 
Coast  interests  assume  active 
control. 


THE 


-2&"l 


DAILY 


Thursday,   March  3,   1927 


».).<<<l(  Ht.il  iiursli/.  Mircti  3.1927  Price 5 Cents 


IOHN  W.  ALICOATE 


Publisher 


Published  daily  except  Saturday  and  holidays 
»t  1650  Broadway,  New  York,  N.  Y.,  and 
copyright  (1927)  by  Wid's  Films  and  Film 
Folk,  Inc.  J.  W.  Alicoate,  President  and 
Publisher;  Maurice  D.  Kann,  Vice-President 
and  Editor;  Donald  M.  Mersereau.  Treas- 
urer, Business  and  Advertising  Manager; 
Ralph  Wilk,  Traveling  Representative.  En- 
tered as  second  class  matter  May  21.  1918, 
at  the  post-office  at  New  York,  N.  Y. 
under  the  act  of  March  3.  1879.  Terms 
(Postage  free)  United  States,  outside  of 
Greater  New  York,  $10.00  one  year;  6 
months,  $5.00;  3  months,  $3.00.  Foreign, 
$15.00.  Subscribers  should  remit  with  order. 
Address  all  communications  to  THE  FILM 
DAILY,  1650  Broadway,  New  York,  N.  Y. 
Phone  Circle  4736-4737-4738-4739.  Cable  ad- 
dress: Filmday,  New  York.  Hollywood, 
California — Harvey  E.  Gausman,  Ambassa- 
dor Hotel:  'Phone,  Drexel  7000  and  Wash- 
ington 9794,  London — Ernest  W.  Fredman. 
The  Film  Renter,  58,  Great  Marlborough  St., 
London,  W.  I.,  Paris — La  Cinematographic 
Francaise,  5,  Rue  Saulnier. 


Film  issues  for  the  most  part  submitted  to 
•fractional  breaks  in  price,  but  trading  was 
active.  Loew's.  Inc.,  declined  \Ya,  when  7,900 
shares  changed  hands.  Famous  common 
dropped  2  points  on  a  turn-over  of  7,000. 
American  Seating  kept  firm  on  sales  of  2,600, 
and  both  Warner  stocks  declined  on  com- 
paratively small  turn-over. 


Quotations 

High 

Low 

Close 

Sal" 

Amer.  Seat.  Vtc .  . . 

46f£ 

45  Vi 

46 

2,600 

•Am.    Seat.    Pf d  .  . 

46 

*Balaban  &  Katz.  . 

63J4 

*Bal.   &   Katz   Vtc. 

73  4 

Eastman    Kodak    .  . 

132 

131 

131 

400 

Famous     Plavers .  . 

111-4 

109^ 

10934 

7.000 

*Fam.   Play.   Pfd.. 

120  ?4 

Film     Inspect.     .  .  . 

7H 

<>M 

634 

1,666 

•First    Nat'l.    Pfd. 

98 

.... 

Fox    Film    "A".  .  . 

69  fs 

68  U 

684 

500 

*Fox  Theaters  "A" 

22 

•Intern'l    Project.  . 

10# 

55 

Sili 

53  4 

7,900 

Metro-Gold.     Pfd.. 

26  % 

Z6JA 

265*6 

100 

*M.  P    Cap.  Corp. 

W, 

Pathe    Exch     "A". 

40 

40 

40 

ioo 

Paramount    B'way. 

.100 

99^ 

99^ 

10 

ttRoxy    "A"     

.    38 

36 

.    41 

39J4 

ttRoxy   Common    . 

.    12 

II/2 

Skouras  Bros 

.    44 

44 

44 

**Stan.    Co.    of    Air 



86 

Trans-Lux   Screen. 

.      7-4 

"'-« 

7', 

400 

Univ.    Pict.    Pfd.. 

.101  J4 

101 J/2 

101', 

100 

Universal     Pictures 

.    39 

39 

39 

100 

Warner    Pictures.  . 

.    28 

264 

2'64 

2,000 

Warner  Pict.  "A". 

.    40 

394 
t   Bo 

39  f£ 
id   Mar 

2,400 

*  Last  Prices  Quoted 

ket 

•*  Philadelphia  Market 

tt   Bid 

and  Ask 

Famous  Consolidates 
Production  on  Coast 

(Continued  from  Page  1) 
to  the  needs  of  the  Paramount  News 
and  other  short  subjects.      Plans   for 
a  laboratory  in  Times  Square  may  be 
abandoned. 

Executives  of  the  studio,  notified  at 
noon  yesterday  of  the  consolidation  of 
feature  forces,  are  to  be  transferred 
to  the  Coast,  where  they  will  be  as- 
signed to  duty  by  Schulberg. 

Famous  has  been  producing  about 
25  per  cent  of  its  product  at  the 
Long  Island  plant,  but  with  opening 
of  its  new  studio  on  the  Coast,  the 
company  feels  that  pictures  can  be 
better  and  more  economically  made 
there. 

Among  the  executives  and  direc- 
tors who  will  be  transferred  are  Wil- 
liam Le  Baron,  Ralph  Block,  Julian 
Johnson.  Herbert  Brenon.  Malcolm 
St.  Clair,  Gregory  La  Cava  and 
Frank  Tuttle.  Cameramen  and  film 
editors,  under  contract,  will  also  be 
sent   to  the   Coast. 

Stars  and  principals  will  also  join 
the  exodus  West.  Thomas  Meighan 
has  a  contract,  providing  that  his 
pictures  be  made  in  the  East,  but. 
no  doubt,  an  adjustment  has  been 
made    with    the    star. 


Machat  and  Milligan  Here 
Nathan  Machat,  manager,  and 
John  Milligan,  publicity  agent,  of  the 
Little,  Washington,  are  in  New  York 
making  arrangements  for  the  open- 
ing of  their  theater  April  1.  The 
house  is  an  outgrowth  of  the  M.  P. 
Guild  which  has  operated  the  Ward- 
man    Park    for    the   last   vear. 


Five  Organists  at  Roxy 
hive  organists  have  been  engaged 
to  play  the  three  Kimball  organs  at 
the  Roxy.  They  are  Fmil  Velazco, 
Chancy  Haines,  Frank  R.  White, 
Dezso  Von  D'Antalffy  and  C.  A.  J. 
rarmentier. 


Hearst  Forms  New  Company 
Albany— With  100  shares  of 
common.  Hearst  News  Service  has 
been  incorporated.  This  is  the  new 
company  which  is  to  produce  the  M- 
G-M    Newsreel. 


Ednella    Gets    Tower    Output 

Ednella  Film  Corp.,  has  been  ap- 
pointed exclusive  physical  distributor 
in  all  foreign  territories  of  product 
iwned  or  controlled  by  Tower  Film 
Exporting  Corp.  Product  of  Gotham. 
William  Fairbanks  pictures  and  Pre- 
ferred product  are  among  pictures  in- 
cluded  in   the  deal. 


Pictures  at   Newton 
Newton,  Mass. — A.  P.  Peresoli  hai 
opened   Columbus   Hall   with   straight 
pictures. 


Oregon  Bills  Tabled 

Salem,  Ore.— The  Legisla- 
ture has  adjourned  without 
taking  action  on  any  of  the 
three  bills  introduced  affecting 
the  industry.  Measures  tabled 
are  a  proposed  ten  per  cent  tax 
on  admissions,  a  seat  tax  and 
censorship. 


$2  Film  Anniversary 

(Continued  from  Page   1) 
cal    season.       Each    of    the    six    were 
shown    for    more    than    60U    times    in 
New   York. 

These  are;  "The  Big  Parade," 
"Ten  Commandments."  "The  Cover- 
ed Wagon,"  "Ben-Hur,"  "Birth  of 
a  Nation"  and  "Way  Down  East." 
"The  Big  Parade,"  which  passes  its 
940th  performance  today,  was  the 
first  of  the  war  pictures  of  which 
there  are  30  now  being  shown  or  are 
in   production. 


Gilda  Gray  Signs  For 
5  Years  with  Goldwyn 

(Continued  from  Page  1) 
Boag  declares  Miss  Gray  was  con- 
sidered by  Morris  Gest  for  the  role  of 
the  nun  in  "The  Miracle"  just  before 
that  spectacle  opened  in  New  York. 
Goldwyn  leaves  with  Mrs.  Goldwyn 
for  Los  Angeles  today.  He  said  that 
Miss  Gray  would  follow  him  west 
in  April  and  that  camera  work  on 
her  first  production  would  be  begun 
in  early  summer,  inasmuch  as  Miss 
Gray's  present  two-picture  contract 
with  Famous  has  just  been  completed. 


Confirms  Custer  Leaving 
F.B.O.  yesterday  confirmed  exclu- 
sive statement  printed  Feb.  24  by 
THE  FILM  DAILY  that  Bob  Cus- 
ter's contract  would  not  be  renewed. 
He  has  made  24  pictures  for  the  com- 
pany in  the  last  three  years.  Jesse 
J.  Goldburtf.  who  has  the  star  under 
contract,  now  is  negotiating  releasing 
arrangements. 


S.  C.  Seeks  "Blue"  Lid  Lifting 
Columbia,    S.    C— With   the   gover- 
nor   standing    firm    on    his    stand    to 
rigidly    enforce   the    antiquated   "blue" 

aw s.  bills  to  liberalize  the  Sabbath 
have  been  introduced  in  both  houses 

.1  the  legislature.  Meanwhile,  a 
magistrate  at  Aiken  has  ruled  that 
golf  comes  under  the  ban  and  steps 
are   to   be   taken  against  all  offenders. 


LeStrange  at  New  125th  St. 
Ray  LeStrange  has  taken  over 
management  of  the  New  125th  St., 
tor  biinderman,  Steiner  &  Harston. 
The  house  is  playing  pictures  and 
burlesque. 

Long  Island  Studio? 
Purchase    of    56    lots    at    Ronkon- 
koma,   L.    I.   on   which   the   Dix  Film 
Products    Co.,    states    it    will   build    a 
;.tudio.   was   announced   yesterday. 


$125,000    Fire   at    Troy 
Troy,   N.   Y.— Fire  caused  $125,000 
jamaee   at   the  old   Grand   Central. 


Original   Negatives  of  Everything 
in  Motion  Picture  Stock  Shots 

WAFILMS,  INC. 

W.  A.  Futter,  Pres. 
130  West  46th  St.  Bryant  8181 


Insurance  Brokerage,  being  a  service  and  not  a  commodity,  can 
only  be  equal  to  the  knowledge,  experience,  and  facilities  of  the  organi- 
zation  rendering   it. 

Superior  brokerage  service  is  positively  reflected  in  the  value  and 
cost    of    your    Insurance — and    since    there    is    no    charge    for    the    service. 

Can  you  afford  avy  but  the  best? 

Herbert  "R.Ebenstimw  €f»«j 

i INCORPORATED     ■ 


80    MAIDEN    LANE.     N.    T.    C. 


Telephone    John    3080  \ 


HAL  ROACH 

presents 


MABEL 
N0RMAND 


m 


OneHour\! 
Married 

CAST  /NCLUD£S 

CREtGHTON  HALE£ 
JIMMIE  FINLAY5QN- 

Patttecomedy      L  V(fl 


tA£ 


$1 


t 


This  is  a  "Cornerblock"  cut  furnished 
FREE  for  all  Pathecomedies  at  your 
Exchange. 


r 


K. 


Motion 
Pictures 
to  Order 


"^ 


J 


Presentation  trailers;  stunt  openers; 
ideas  developed ;  complete  facilities : 
lighting,  cameras,  operators,  sets,  tit- 
ling, printing.  Studio  convenient  to 
everything — 220  W.  42nd  St.,  N.  Y. 
Moderate  prices.  Superlative  service. 
Let  us  help  you  build  your  box-office 
standing.     Call,    write   or   'phone. 

Eastern 

•RATION 


CORPORATION 


Film 

220W.42nd.St.^ 


Wisconsin   3770 


AMALGAMATED 
VAUDEVILLE  AGENCY 

Attractions  for 
Picture  Theatres 

Standard    Vaudeville     Acts 


1600  Broadway,  New  York  City 
Phone  Penn.    3580 


i1$ 


S«i 


Class  of  Service 

This  is  a  full-rate 
Telegram  or  Cable 
gram  unless  its  char 
acter  is  indicated  by 
a  symbol  in  the  check 
or  in  the  address. 


That's  some 
achievement-to 
Jreak  the  record  * 

of  one  of  tWoUmil 
latest-  *l       ntl>^ 


•  T 


/^ 


TER 


WE 

UNIO 

Tf-IKJ       BBC-einiruT  t       ,~       Ull 


NEWCOMB   CARLTON,  president 


SYMBOLS 


Form  1201 

"V. 


biue       Day  Letter 


nite       Night  Message 


/  L  WIT        Week  End  Letter 

J.  c.  Wlleve'     first  vice-president  1  '  m  ' 


Nt         Night  Letter 


ico    .    Deferred 


clt        Cable  Letter 


NEWCOMB    CARLTON,   PRESIDENT  J.  C.  VB1LLEVE/      FIRST  VICE-PRESIDENT  *  ' 

The  filing  time  as  shown  it      (e  date  line  on. full-rate  telegrams  and  day  letters,  and  the  time  of  receipt  at  d/ ^nation  as  shown  on  all  messages,  is  STANDARD  TIME. 

metro-goldwyn-mayer 

i  amJJpleased  to  inform  you  that 
tell 'it  to  the  marines  has 
smashed  all  hous^l  records  in 
history  of  mcvicker's  theatre. 
now  with  third  week  of  picture 
doing  more  business  than  second 


WEEK. 
BEYO 


BUSINESS  FOR  THIS  PICTURE 
D  ALL  MY  EXPECTATIONS. 

MAX  BALABAN 

BALABAN  AND  KATZACHICAGO 


A*? 


<fc  _c©t^\  I 


3&?>* 


/alee  a  tip 
$ilo*mai,. 


THE 


DAILV 


Thursday,  March  3,   1927 


Stanley  And  West 

Coast  Get  Control 

(.Continued  from  Page  1) 
be  carried  out  throught  the  appoint- 
ment of  a  joint  committee  represent- 
ing both  Stanley  and  West  Coast. 

The  deal  was  launched  by  Hayden, 
Stone  and  Co.  New  York  bankers 
interested  in  First  National  and  West 
Coast  Theaters,  Inc.  and  E.  B.  Smith, 
Philadelphia  bankers  who  handle 
fiscal  matters  and  new  financing  for 
Stanley. 

Last  night  from  Philadelphia,  John 
J.  McGuirk  admitted  the  transaction 
had  been  closed  prior  to  his  departure 
together '  with  several  other  officials, 
for  California  by  way  of  New  Or- 
leans. Conferences  are  to  be  held 
in  New  Orleans  with  E.  V.  Richards, 
Jr.  and  the  party  will  then  proceed 
to  the  Coast  to  confer  and  "get  the 
ideas  of"  other  officials  on  the  future 
policy  of   First  National. 

In  May  of  last  year,  the  Richard 
A.  Hoyt  Syndicate  composed  of  Hay- 
den, Stone  and  Co.  and  a  number  of 
First  National  officials  and  franchise- 
holders  acting  as  individuals  was 
formed  for  the  purpose  of  refinancing 
the  West  Coast  chain. 

On  April  21,  1926,  this  publication 
said  editorially: 

"Mighty  interesting,  this  move  of 
the  Stanley  Co.  to  extend  its  theater 
activities  further  South.  Browsing 
around  Virginia  now,  the  story  goes. 
A  glance  at  the  map  shows  Finkle- 
stein  and  Ruben  are  busy  in  their 
neck  of  the  woods.  Tom  Saxe  is 
breaking  into  print  with  startling  reg- 
ularity. He's  very  busy  taking  on  new 
theaters. 

"Then  out  in  the  glorious  West, 
the  yarn  persists  that  West  Coast 
Theaters  are  coming  East— into  Ari- 
zona, Colorado  and  their  neighbors. 
Checking  some  more,  one  realizes 
that  all  of  these  circuits  are  tied  in 
neatly    with    First    National. 

"It  really  is  tremendously  interest- 
ing." 

THE  FILM  DAILY  reported  the 
following  from  Atlantic  City  on  April 
21,   1926: 

"Nationalization  of  theater  interests 
identified  with  First  National  will  be 
discussed  at  the  annual  meeting  of 
the  organization  which  opens  at  the 
Ritz  today. 

"Present  indications  point  to  the 
consideration  of  this  development  as 
one  of  the  highlights  of  the  sessions. 
It  is  understood  that  the  operation  is 
to  provide  for  one  section  of  the 
country  to  first  witness  the  move  as  a 
territorial  experiment  with  an  ex- 
tension to  other  territories  and  then 
ultimately  throughout  the  nation. 
This  will  be  the  procedure  if  an 
affirmative  decision  is  made  by  the 
original  franchise  holders." 

On  October  21,  1926,  THE  FILM 
DAILY  reported  from  French  Lick 
Springs  where  the  First'  National 
franchise  holders  were  then  meeting 
in    semi-annual    convention: 

"It  is  understood  that  the  stage  is 
being  set  for  the  return  of  Harry  O. 
Schwalbe  into  First  National  ranks. 
It  has  been  several  years  now  since 
a  reorganization  of  the  company's 
affairs  resulted  in  his  retirement  as 
secretary-treasurer.  If  the  present 
plan  goes  through,  Schwalbe  will  be 
an  important  figure,  in  the  operation 


Exhibitors 
Daily  Reminder 


Switch  yourjobby 
frames  constant- 
ly. This  gives 
window  shoppers 
a  change  of  scen- 
ery. 


Thursday,  Mar.  3,   1927 


of  the  organization.  His  return  to  the 
company  fold  has  a  further  signific- 
ance. It  is  believed  the  influence  of 
Jules  E.  Mastbaum  (now  deceased,) 
head  of  the  Stanley  Co.  in  First  Na- 
tional will  become  more  marked  in 
the  near  future. 

"The  Stanley  Co.  has  entrenched 
itself  in  a  definite  fashion  in  the  past 
few  months.  Its  theater  holdings— 
and  all  of  them  embrace  First  Nation- 
al factors — now  cover  a  substantial 
portion  of  the  Atlantic  Seaboard  with 
Mark  Strand  in  New  York  State  and 
City;  the  Fabians  in  New  Jersey;  the 
parent  company  in  Philadelphia: 
Rowland  and  Clark  in  Pittsburgh- 
Harry  Crandall  in  Washington  and 
Fred  Levy  in  Louisville." 


Equipment  JS/otes 


Equipment  Cost  $20,000 
Daytona  Beach,  Fla.  —  Edward 
Bang  and  Co.,  owners  of  the  Lyric 
here,  have  just  completed  improve- 
ments and  alterations  on  the  house 
approximating  a  cost  of  $20,000.  A 
Hope  Jones  organ  has  been  installed, 
a  Cry  Room  and  a  Smoking  Room 
constructed  (both  having  plate  glass 
windows  through  which  the  picture 
may  be  viewed),  and  a  new  marquee 
added,  which  was  designed  by  De 
La  Hay,  local  architects.  The  house 
reports  excellent  business. 


DeKruiff  Reports  Prosperity 
George  E.  DeKruiff,  vice-president 
in  charge  of  sales  promotion  and  ad- 
vertising of  the  National  Theater 
Supply  Co.,  commenting  on  the  gen- 
eral trend  of  equipment  business,  said: 
"We  are  especially  pleased  both 
with  present  volume  of  equipment 
sales  and  with  prospects  for  the  re- 
mainder of  the  year,  which  are  ex- 
tremely indicative  of  prosperity  for 
exhibitors.  Business  is  good  and  get- 
ting better." 


DULY  TIPS  WHICH  MEAN  DOLLAOS  FOE  SUOWMEN 


"Paradise  for  Two" 
(Paramount) 

A  new  Chrysler  roadster  was  used 
for  ballyhoo  purposes.  Banners  were 
placed  on  both  sides  and  rear  which 
contained  copy  appropriate  to  the 
title  of  the  picture.  A  couple  drove 
the  car  all  over  town  on  the  first  day 
of  the  picture  and  when  not  being 
driven,  the  car  was  parked  in  front 
of  the  theater.— T.  Y.  Walker,  Noble, 
Anniston,   Ala. 


"Tramp,  Tramp,  Tramp" 
(First  Nafl) 

Sold  the  newspaper  the  idea  of 
sponsoring  a  walking  or  tramping 
race  over  eight  miles,  to  start  and 
finish  in  front  of  theater.  Mayor 
fired  starting  gun  and  167  contestants 
entered,  following  big  newspaper 
plug.  Wholesale  grocer  provided 
motor  truck  to  keep  pace  with  racers 
and  supply  them  with,  hot  coffee  en 
route.  Judges'  cars  supplied  by  the 
Overland  agency.  Entrants  wore 
banners  reading  "  'Tramp,  Tramp, 
Tramp,'  at  the  Clemmer."  The  win- 
ner received  a  cup  donated  by  Harry 
Langdon  and  the  runners-up  were 
awarded  merchandise,  contributed  by 
local  merchants.  Business  was  great. 
— Clemmer,    Spokane.    Wash. 

"Twinkletoes" 
(First  Nat'l) 
Colleen  Moore  in  ballet  dress — a 
cut-out  whereby  the  toes  were  lighted 
with  flashers — furnished  the  window 
attraction  in  Diamond's,  the  leading 
department  store.  In  her  hand  the 
cut-out  Colleen  held  a  number.  The 
number  was  changed  four  times  daily. 
All  the  toys  were  numbered  and  the 
child  finding  the  toy  with  the  num- 
ber corresponding  to  that  held  by 
the  cut-out  Colleen,  was  given  the 
toy.  A  doll  dressing  contest  was  an- 
other part  of  the  campaign  between 
store  and  theater.  The  double  exploi- 
tation drew  throngs.  It  was  directed 
at  children  chiefly,  but  the  children 
brought  the  older  folks  and  the  older 
folks  bought  the  theater  tickets. — 
Virginian,   Charleston,  W.  Va. 


Moroccan  Film  in  Work 
Brussels — Advices  have  been  re- 
ceived from  Morocco  telling  of  a  new 
film  being  produced  there  in  which 
will  appear  detachments  of  the 
French  and  Moroccan  armies.  The 
title  is  "The  Pacha's  Daughter," 
from    Elissa    Rhais's   novel. 


And  That's  That 


By  PHIL  M.  DALY 


NEW  YORK  bootblackers  m 
succeed  in  their  efforts  to  clo 
their  shops  on  Sunday,  but  they  do; 
need  professional  reformers  to  pie; 
their  case,  Police  Commissioner  M 
Laughlin  informed  Rev.  Dr.  Har 
Bowlby,  secretary  of  the  Lord's  D: 
Alliance,  in  refusing  to  listen  to  t 
reformer  who  sought  to  plead  t. 
men's  case,  despite  the  fact  he  is  n 
a  citizen  of   New   York. 


Paramount  is  getting  off  the  beet 
en  path  in  starring   two  women 
"Children  op  Divorce."     Clara  Be 
and  Esther  Ralston  both  arc  bill 
as  stars. 


Eddie  Cantor  is  carrying  on  n 
gotiations  for  eye  insurance  to  pr 
tect  the  distinctive  orbs  from  losii 
their  efficiency  in  picture  work. 

Harold  Lloyd's  comedy,  "The  K 
Brother,"  has  the  distinction  of  b 
ing  the  first  picture  to  be  shown 
the  Hall  of  Fame  in  Washingto 
By  special  request,  the  picture  wi 
presented  to  fifty  congressmen 
Statuary  Hall. 

Meeting  Rutgers  Neilson  the 
days,  one  would  think  the  Pathe  pu 
licity  vender  is  press  agent  for  a  ne 
picture)  called  "My  Son,"  but  on  clos 
investigation  you  will  discover  th 
Rutgers  is  not  discussing  films  at  ai 
but  "bigger  and  better"  press  agent 
Yes,   Mrs.   Neilson  is  doing  nicely 

Atlanta  exchangemen  hardly  cou 


believe  their  eyes  when  Hugh  Ma:  m 


ning  made  his  appearance  on  Fil 
Row     without    his    partner,     Win- 
The   pair,    heretofore,    always   ha'< 
made   their  appearance   together 
local  exchanges  which  have  dubbt    it 
them  "The  Gold  Dust  Twins."  L 

■IX 

ar 

in 


'01 

ml 
■'■■■ 
ill) 
nit 


Operator's  Heroism  in  Fire 
Iowa  City,  la. — Marvin  Chapman, 
operator,  performed  an  unusual  act 
of  heroism  at  the  Majestic  when  he 
tossed  a  burning  film  through  a  win- 
dow in  the  booth.  He  suffered  severe 
burns  about  the  hands. 


National  House   Sold 
Westerly,  R.  I. — National  Theaters 
has  sold  the  United  to  J.  B.  Findlay, 
former   manager   of   the   house. 


Withers  Gets  Branch 
Portland,  Ore.— W.  T.  Withers  has 
been  appointed  manager  of  the  F.B.O. 
branch,  succeeding  H.  F.  Moore. 


"You  must  have  been  in  the  army' 
observed  the  downtrodden  exhibitc 
to   the   salesman. 

"How  come,"  wanted  to  know  till  Ha 
high-pressure    boy. 

"Because  you  sure  do  know  how  I 
charge." 


Penn  State  Buys  Franklin 

Allentown,  Pa. — The  Penn  Staii 
of  Reading  has  acquired  the  Frank} 
lin,  a  neighborhood  house.  L.  W| 
Magners  will  become  manager. 


Lionel   Harper    Promoted 
Toronto — Lionel    Harper,   assistai, 
manager  and  treasurer  of  the  Tivolj 
has   been   appointed   manager   of   th( 
Trenton,  Trenton,  Ont. 


Two  Sunday  Bills  in  Utah 


Salt  Lake  City — Two  Sunday  clos 
ing  measures  are  before  the  legisk 
ture.  One  would  vest  control  of  Sur 
day  shows  in  county  authorities,  thi 
other  municipalities.  The  power  : 
to  be  exercised  only  when  author 
ties  are  petitioned  by  a  majority  c 
voters. 


iTHE 

^NEWSPAPER 
p/'FILMDOM 


ALL  THE  HEWS 
ALLTHE  TIME 


VOL.   XXXIX     No.  53 


Friday,  March  4,  1927 


Price  5  Cents 


First  National 

ABETTER  and  bigger 
First  National  is  on  the 
way.  A  closer  union  with 
strategic  exhibition  interests  as 
exemplified  in  the  type  of  the- 
ater operated  by  Stanley  and 
West  Coast  will  materialize 
shortly. 

"The  future  of  First  National 
is  in  the  making,"  declares  John 
J.  McGuirk.  When  all  of  those 
moves  planned  take  form,  it  will 
then  be  realized  how  much 
stronger  an  institution  First  Na- 
tional has  become. 

Six  Months  from  Nozv 

Much  will  happen  in  the  next 
six  months.  For  both  First  Na- 
tional and  Stanley,  in  associa- 
tion with  West  Coast,  the  new 
alignment  is  portentous.  When 
you  realize  that  First  National 
will  find  itself  in  a  position  iden- 
tical with  Famous,  its  Publix 
ally  and  Metro-Goldwyn-Mayer 
with  its  Loew  theater  affiliation 
you  will  understand  why. 

Within  First  National  this 
change  will  take  place:  There 
will  be  a  strengthening  in  the 
executive  control.  The  voting 
power  formerly  held  by  twenty- 
six  franchise  holders  scattered 
far  and  wide  has  narrowed;  down. 
In  the  Stanley  group  you  find 
Mark,  Crandall,  Rowland  and 
Clark,  Fabian  and  the  voting 
decision  of  Fred  Levy.  This 
will  make  for  a  centralized  man- 
agement functioning  under  the 
paternal  wing  of  one  of  the  most 
successful  and  most  influential 
organizations  in  the  entire  field. 
For  it  is  this  sort  of  a  business 
reputation  that  the  Stanley  Com- 
pany has  built. 

A  Greater  First  National 

Significant  developments  are 
brewing.  The  big  groups  are 
assuming  their  final  form.  Not 
many  in  point  of  number  but  in 
resources,  all-powerful. 

In  this  category,  First  Na- 
tional will  find  itself.  It  is  in- 
evitable in  view  of  present 
plans. 

KANN 


"II"  REALIGNS  SALES 
INT(U  DIVISIONS 

Kramer   Heads    East    and 

Herbel  West  Under 

Lou  Metzger 

Universal  has  realigned  its  sales 
division  plan,  dividing  the  country  in- 
to two  divisions  with  the  entire  Can- 
adian territory  attached  to  the  East- 
ern division.  Earl  Kramer  and  H. 
M.  Herbel  will  handle  the  eastern  and 
western  divisions  respectively  under 
Lou  B.  Metzger,  general  sales  man- 
ager. Ralph  B.  Williams,  head  of 
the  former  southern  division  has  been 
transferred  to  Atlanta,  with  super- 
vision over  Atlanta,  Charlotte, 
Charleston,  Jacksonville,  Memphis 
and  New  Orleans,  which  district  is 
attached  to  the  Eastern  division.  Dan 
(Continued    on    Page    2) 

BICYCLER  DRAWS  $500 
EINE  IN  PHILADELPHIA 

Board   Censures   Manager 

tor  Offering  Settlement 

to  Exhibitor 

Philadelphia — Bicycling  two  F.  B. 
O.  pictures  cost  H.  Perelman  of  the 
Lehigh  and  West  Allegheny  theaters 
$500,  in  action  brought  before  the 
arbitration  board.  If  he  fails  to  com- 
ply with  the  award,  exchanges  are 
authorized  to  demand  deposits  of  $250 
each    on   future    service. 

Evidence  introduced  showed  that 
the  pictures,  booked  for  matinee 
showing,  had  been  played  the  same 
(Continued    on    Page    5) 


2  Ton  Rug 

A  special  chenille  rug,  the  largest 
ever  constructed  in  America,  has 
been  woven  for  the  grand  foyer  of 
the  Roxy.  Weighing  two  tons,  it  is 
of  fine  quality  Mohawk  chenille  with 
an  inch  and  a  half  pile,  and  the  over- 
all dimensions  are  41x58  feet. 

The  design  is  made  of  a  central 
ornament  consisting  of  a  large  R  sur- 
rounded   by    motives    framed    from 

(Continued    on    Page    2) 


Murnau  Here  Mar.  19 

F.  W.  Murnau,  who  came  to  the 
United  States  to  produce  "Sunrise" 
for  Fox,  arrives  in  New  York  from 
the  Coast  Mar.  14  and  sails  Mar.  19 
to  resume  production  work  in  Ger- 
many. 


Five  Companies  in  Pool  Seek 
Deal  For  Use  of  Photophone 


5  Vitaphones  Weekly 

Vitaphone  installations  now 
are  being  made  at  the  rate  of 
five  per  week.  Speeding  up  of 
manufacture  has  enabled  the 
Western  Electric  Co.  to  attain 
this  maximum  output. 


HEAVIEST  SCHEDULE  IS 
UNDER  WAYAT  M-G-M 

13    Films    in    Production 

Dietz  Says  on  Return 

from  Coast 

With  13  pictures  in  production, 
M-G-M  is  embarked  on  its  most  am- 
bitious production  schedule,  Howard 
Dietz,  director  of  advertising  and 
publicity,  declared  yesterday  on  his 
return  from  the  Coast.  He  was  par- 
ticularly enthusiastic  over  "Slide, 
Kelly,  Slide,"  which  he  declared  will 
prove  one  of  the  surprise  pictures  of 
(Continued    on    Page    5) 


Transfer  Under  Way 

In  the  transfer  of  the  Paramount 
Long  Island  studio  units  to  Califor- 
nia, John  W.  Butler,  one  of  the  exe- 
cutives, is  expected  to  be  assigned 
to  the  home  office. 

The  Eastern  members  of  the  Para- 
mount stock  company,  who  will  be 
sent  to  the  Coast,  include  Josephine 
Dunn,  Mona  Palma,  Ivy  Harris,  Iris 
Gray,  Susanne  Fleming,  Walter  Goss, 
(Continued    on    Page    5) 

Howard  Gets  Assignment 

Los  Angeles — William  K.  How- 
ard has  obtained  a  long-sought  as- 
signment, the  direction  of  "A  Friend 
of  Napoleon"  for  De  Mille.  He  is 
said  to  be  trying  to  secure  Rod  La- 
Rocque  as  star,  which  might  lead  to 
the  end  of  difficulties  between  La- 
Rocque  and  De  Mille. 

Bess  Meredyth  Here 

Bess  Meredyth,  First  National 
scenarist,  is  in  New  York  for  a  va- 
cation of  eight  weeks. 

Campbell  on  Tour 

Pat  Campbell,  Southern  division 
sales  manager  of  Pathe,  is  now  on  a 
tour  of  exchanges. 


Spirited     Competition     in 

Talking  Picture  Field 

Held  Looming 

Lines  are  being  drawn  for  what 
promises  to  be  spirited  competition 
in  the  talking  picture  field.  That  the 
five  companies  who  recently  named 
a  committee  to  formulate  "a  pro- 
gram calculated  to  standardize  sys- 
tems and  methods  of  synchronizing 
sound  with  pictures"  will  enter  the 
field  in  competition  with  Vitaphone 
and  Movietone,  is  indicated  by 
negotiations  now  under  way  with  the 
General  Electric  Co.  Negotiations 
are  for  an  arrangement  for  use  and 
development  of  the  Photophone,  con- 
trolled by  General  Electric  and  the 
Radio  Corp.  of  America. 

The  Photophone  recently  was  suc- 
cessfully demonstrated  at  the  Rivoli 
here  and  at  the  State,  Schenectady. 
It  is  a  combination  of  the  Hoxie  Pal- 
(Continued    on    Page    2) 

Edison  Skeptical 

Although  he  pioneered  in  their  in- 
vention and  development,  Thomas  A. 
Edison,  "father  of  the  motion  pic- 
ture," does  not  believe  talking  pic- 
tures ever  will  be  successful,  accord- 
ing to  a  copyright  interview  obtained 
at  Ft.   Myers,   Fla. 

Discussing  his  early  experiments 
in  synchronizing  pictures  and  sound, 
the    inventor    declared: 

"We  took  the  voice  on  a  phono- 
graph record,  and  arranged  the  talk- 
ing machine  so  that  it  could  be  op- 
erated from  the  projection  room  of 
the  theater.  The  phonograph  was 
placed  down  in  front  of  the  screen, 
and  it  worked  fine. 

"I  had  hardly  set  the  machine  to 
working,  when  a  Japanese  man  near- 
ly went  crazy  over  it.  He  asked 
what  I  would  take  for  the  invention. 
I  really  did  not  think  much  of  it,  and 
(Continued    on    Page    2) 


War  Films  Popular 

Chicago — Popularity  of  war 
pictures  was  demonstrated  here 
when  six  of  the  loop  houses 
featured  productions  of  the 
type,  during  a  single  week. 
Patrons  showed  a  strong  pref- 
erence for  the  films  based  on 
war  which  outdrew  produc- 
tions of  other  types  at  the  five 
remaining  loop  theaters. 


THE 


•%*H 


DAILV 


Friday,  March  4,  1927 


VoLXXXIX  No.  S3    Friday,  March  4,1927     Price 5  Cents 


JOHN  W.  ALICOATE 


Publisher 


Published  daily  except  Saturday  and  holidays 
at  1650  Broadway,  New  York,  N.  Y.,  and 
copyright  (1927)  by  Wid's  Films  and  Film 
Folk,  Inc.  J.  W.  Alicoate,  President  and 
Publisher;  Maurice  D.  Kann,  Vice-President 
and  Editor;  Donald  M.  Mersereau,  Treas- 
urer, Business  and  Advertising  Manager; 
Ralph  Wilk,  Traveling  Representative.  En- 
tered as  second  class  matter  May  21.  1918, 
at  the  post-office  at  New  York,  N.  Y. 
under  the  act  of  March  3,  1879.  Terms 
(Postage  free)  United  States,  outside  of 
Greater  New  York,  $10.00  one  year;  6 
months,  $5.00;  3  months,  $3.00.  Foreign, 
$15.00.  Subscribers  should  remit  with  order. 
Address  all  communications  to  THE  FILM 
DAILY,  1650  Broadway,  New  York,  N.  Y. 
Phone  Circle  4736-4737-4738-4739.  Cable  ad- 
dress: Filmday,  New  York.  Hollywood, 
California — Harvey  E.  Gausman,  Ambassa- 
dor Hotel:  'Phone,  Drexel  7000  and  Wash- 
ington 9794,  London — Ernest  W.  Fredman. 
The  Film  Renter,  58,  Great  Marlborough  St., 
London,  W.  I.,  Paris — La  Cinematographic 
Francaise,  5,  Rue  Saulnier. 


Financial 


Film  issues  were  rather  quiet  following  a 
previously  active  day,  with  very  few  sales 
of  any  note  transpiring.  Among  these  were 
Loew's,  Inc.,  turn-over  of  6,800  shares  at  a 
1^2  rise.  Famous  common,  too,  experienced 
a  rise  of  a  l'/i  when  2,500  shares  changed 
hands.  The  Warner  curb  stock  boosted  1  % 
on    a    slight    trade. 


Quotations 

High 

Low 

Close 

Sales 

Am.    Seat.    Vtc... 

46'4 

46 

4654 

800 

'Am     Seat.   Pfd.    . 

46 

•Balaban  &  Katz    . 

63!^ 

*Bal.  &  Katz  Vtc 

73J4 

Eastman    Kodak     . 

132 

131^4 

131J4 

400 

Famous    Players     . 

111 

110 

111 

2,500 

*Fam.    Play.    Pfd. 

120J4 

*Film     Inspect.     .  . 

6J4 

*First    Nat'l.    Pfd. 

98 

Fox    Film    "A"... 

68  Vi 

68 

68 

500 

*Fox   Theaters    "A' 

•  21'A 

21^ 

21'A 

100 

*Intern'l    Project. 

107/i 

Loew's,    Inc 

54H 

53  % 

54^ 

6,800 

Metro  Gold.   Pfd.    . 

26 

26 

26 

200 

*M.    P.    Cap.    Corp. 

lOyi 

Pathe   Exch.    "A".. 

39^ 

39 

39 

1,100 

Paramount    B'way. . 

100 

99  % 

99% 

5 

ttRoxy     "A"     

36 

35 

ttRoxy    Units    

40 

39 

ttRoxy   Common    . . 

12 

11'/ 

.... 

Skouras    Bros 

43 

43 

43 

**Stan.   Co.   of  Am 

87 

Trans-Lux   Screen.. 

7% 

7  % 

7% 

300 

•Univ     Pict.    Pfd.. 

101K 

'Universal    Pictures 

39 

Warner    Pictures     . 

27  y2 

26'A 

27J4 

400 

Warner    Pict.    "A". 

39$* 

39 

39y2 

2,800 

•  Last  Prices  Quoted 

t  Bond  Market 

•*  Philadelphia  Market     tt  Bid 

and  Ask 

Five  Companies 

Seek  Photophone 

(.Continued  from  Page   1) 

lophotophone  and  the  Hewlett  loud- 
speaker. Its  demonstration  followed 
six  years  of  experimentation.  By 
this  method  of  synchronization,  sound 
is  reproduced  On  the  film  which  is 
projected  by  an  ordinary  projector, 
to  which  a  special  attachment  is  made. 
M-G-M,  Universal,  Famous,  P.  D. 
C.  and  First  National  are  the  five 
companies  represented  on  the  com- 
mittee. Others  have  been  invited  to 
participate  in  investigation  of  var- 
ious synchronizing  devices.  The  step 
was  taken,  it  was  stated,  to  aid  in 
further  development  of  talking  pic- 
tures following  lines  which  "will  keep 
competition  free  and  open  among  pro- 
ducers and  exhibitors  and  make  all 
exhibitors  available  as  customers  of 
all   producers." 


Stars  to  Attend 

Telegrams  declaring  they  would  at- 
tend the  Naked  Truth  Dinner  April 
2,  at  the  Astor,  have  already  been 
received  by  Walter  Eberhardt,  presi- 
dent of  the  A.M.P.A.,  from  Richard 
Dix,  Ben  Lyon,  Lois  Wilson,  George 
Walsh,  Robert  Kane,  Sam  Hardy, 
Ruth  Dwyer,  Forrest  Halsey,  Leland 
Hayward,  Joseph  Boyle  and  Andres 
De  Sequorola.  The  appearance  of 
manv  others  who  have  not  yet  been 
heard   from   is  also  assured,   he   says. 

Abie  the  Agent  will  be  a  disting- 
uished guest  and  right  now  he  is  do- 
ing his  bit  to  make  the  affair  a  suc- 
cess. Harry  Hirshfield,  cartoonist, 
creator  of  Abie,  is  making  some  spe- 
cial drawings  to  boost  the  dinner  in 
posters  and  advertising. 


2  Ton  Rug 


(Continued  from  Page  1) 
microphone  and  picture  reel  motives. 
This  central  ornament  is  supported 
by  four  shields  displaying  musical  in- 
struments and  motives  derived  from 
light,  the  spectrum  and  film  reels. 
All  the  above  is  embodied  in  a  large 
oval  panel  through  which  are  dis- 
persed various  animal  forms  such  as 
lions,  antelopes,  elephants  and  camels. 
The  outer  field  is  surrounded  by  a 
heavy  border  also  containing  sym- 
bolic references  to  motion  pictures. 
The  rug  is  woven  in  tones  of  crim- 
son and  gold  and  in  general  feeling 
belongs  to  the  Hispano-Moresque 
period  when  the  Moorish  invasion  of 
Spain  left  its  influence  on  Castillian 
art.  This  rug  was  shipped  from  Am- 
sterdam to  the  Roxy  by  means  of  a 
truck  equipped  with  a  trailer,  as  it 
was  found  impractical  to  ship  it  by 
ordinary  methods,  owing  to  its  great 
length  and  weight.  Its  sale  to  the 
Roxy  was  arranged  by  Stern  Bros, 
through  W.  &  J.  Sloane. 


The  complete  story  of  the  Roxy, 
profusely  and  beautifully  illustrated, 
will  be  told  in  a  special  section  to 
appear  as  Part  Two  of  THE  FILM 
DAILY  for  March  13. 


Kuhn    Studios    Get   Judgment 

A  judgment  for  $1768  was  filed  in 
the  City  Court  bv  the  Louis  Kuhn 
Studios  Inc.,  against  the  Chrisedge 
Theaters  Inc.,  Mathew  N.  Chrystmos 
and  Harold  F.  Eldridge,  on  a  note 
made  at  Yonkers  on  August  23.  The 
judgment  represents  a  balance  due 
after  the  defendants  had  paid  $2,- 
000  on  Jan.  25.  The  papers  were 
served  on  the  defendants  at  1658 
B'way. 


Laemmle  Home  on  Coast 

Universal  City — Carl  Laemmle  in 
future  will  spend  most  of  his  time 
here  supervising  Universal  produc- 
tion. He  has  established  permanent 
residence  here  at  the  Casa  Grand  Del 
Monte,  purchased  from  the  Thomas 
H.   Ince  estate. 


Brandts  Add  Another 
Strengthening    the    position    of   the 
Brandt  Brothers  in  downtown  Brook- 
lvn,    the    circuit    has    taken    over    the 
Terminal. 


New  Loew  Subsidiary? 

Wilmington,  Del.— With  50,000 
shares,  no  par  value,  Loew's  Theater 
and  Supply  Corp.,  has  been  formed 
here. 


nfforts  to  obtain  a  statement  from 
the  Loew  office  on  the  Delaware  in- 
corporation were  unavailing  yester- 
day. 


Pacific  Vitaphone  Head  Named 

Major  Nathan  Levinson,  manager 
of  a  San  Francisco  radio  station,  has 
been  appointed  Pacific  division  man- 
ager for  Vitaphone,  the  company  an- 
nounced yesterday.  He  will  have 
headquarters  at  Hollywood. 


No  "Blue"  Law  Modification 
Pittsburgh — There  is  to  be  no  mo- 
dification of  the  rigid  state  "blue" 
law.  Efforts  to  secure  permission 
for  Sunday  concerts  of  the  local 
symphony  orchestra,  recruited  chief- 
ly from  theater  orchestras,  have 
failed. 


Kane  Introducing  New  Star 
Adrienne  Truex,  extra  girl,  is  to 
be  starred  bv  Robert  T.  Kane  in 
"Dance  Magic,"  bv  Clarence  Bud- 
dington  Kelland.  The  screen  rights 
are  declared  to  have  cost  $50,000. 


$1,000,000   Theater   for    South 

Winston-Salem,  N.  C— Plans  for 
the  erection  of  a  $1,000,000  theater 
here  are  announced  by  the  Carolina 
Buildings,  Inc.  The  structure  will 
be  a  11-story  combination  theater  and 
apartment.    The  house  will  seat  3,000. 


Abe  Schneider  Promoted 

Abe  Schneider  has  been  appointed 
assistant  secretary  of  Columbia.  He 
has  been  with  the  company  six  years. 


Edison  Skeptical 

(Continued  from  Page   1) 

thought  that  $2,000  or  $3,000  would 
have  been  a  pretty  fair  price.  Before 
I  could  make  a  price,  however,  he 
up  and  offers  me  $50,000  for  the 
rights.  Did  I  give  them  to  him? 
Certainly  I  did.  As  soon  as  I  caught 
my  breath   after  the  jolt. 

"No,  I  don't  think  the  talking  mov- 
ing picture  will  ever  be  successful 
in  the  United  States.  Americans 
prefer  silent  drama.  They  are  ac- 
customed to  the  moving  picture  as 
it  is  and  they  will  never  get  enthusi- 
astic over  any  voices  being  mingled 
in.  Yes,  there  will  be  a  noveltv  to 
it  for  a  little  while,  but  the  glitter 
will  soon  wear  off  and  the  movie 
fans  will  cry  for  silence  or  a  little  or- 
chestra music. 

"I  believe  the  experiments  will 
prove  highly  successful.  I  am  certain 
that  voices  can  be  reproduced  to  fit 
in  just  the  right  place  with  the  play 
on  the  screen,  but  the  American  peo- 
ple do  not  want  it  and  will  not  wel- 
come it.  We  are  wasting  our  time 
in  going  on  with  the   project." 


Chaplin  Loses  Tully  Action 

Application  of  Charlie  Chaplin  to 
restrain  publication  of  a  "biography" 
of  his  life  by  Jim  Tully  has  been  de- 
nied. 


"U"  Realigns  Sales 

Into  2  Divisions 

(Continued  from  Page  1) 
Michalove    now    will    devote    all    his 
time    to    Universal    theaters    in    the 
South. 

In  addition  to  southern  exchanges 
listed  Kramer  will  have  under  his 
jurisdiction  New  York,  Albany,  Phil- 
adelphia, Washington,  New  Haven, 
Buffalo,  Cleveland,  Pittsburgh,  De- 
troit, Cincinnati,  Indianapolis,  and 
the   Canadian    exchanges. 

In  addition  to  Williams,  he  will  have  as 
assistants  Clair  Hague,  sales  manager  foi 
Canada,  and  a  newly  appointed  assistant  sales 
director,  Phil  Lunas,  who  will  have  supsr- 
vU'on  over  Cleveland,  Cincinnati,  Det'oit 
and  Pittsburgh.  Dunas  recently  has  confined 
his  efforts  to  directing  the  sale  of  the  Regin- 
ald Denny  Prod.  He  formerly  was  an  ex- 
change manager,  and  has  been  with  the 
Laemmle   organization    14    years. 

Herbel,  whose  Western  territory  is  in- 
creased by  all  the  former  Southern  exchanges 
West  of  the  Mississippi,  now  has  a  territory 
that  embraces  Chicago,  Milwaukee,  Minnea- 
polis, Des  Moines,  Sioux  Falls.  Omaha,  St. 
Louis,  Kansas,  Kansas  City,  Dallas,  El  Paso 
and  Oklahoma  City.  Denver,  Salt  Lake, 
Butte,  Seattle,  Portland,  San  Francisco,  Los 
Angeles.  He  now  has  two  assistant  sales  di- 
rectors, D.  S.  Mitchell,  who  supervises  the 
Rocky  Mountain  and  Coast  exchanges,  and 
Norman  Truog,  who  has  been  handling  the 
Missouri  Valley  group.  A  third  assistant 
sales  director  will  be  appointed  for  the  west- 
ern division  and  a  rearrangement  made  in 
the  local  supervision  of  the  exchanges  East 
of    th«   Rockies. 


HAL  ROACH 

presents 


MABEL 
NORMAND 


One  Hour  \! 
Married ' 

C/iST  /NCLUD£S 

C/WGHTON  HALB& 
J/MMIE  FINLAYSQN' 


V%^ 


m 


This  is  a  "Cornerblock"  cut  furnished 
FREE  for  all  Pathecomedies  at  yov. 
Exchange. 


Now    In    Preparation 

IT   MIGHT   HAPPEN 

TO   ANY   GIRL 
by  Cosmo  Hamilton 
From  the  story 
"It  Might  Happen  to  Anyone" 

Sterling    Pictures    Diit.    Corp. 
1650   Broadway  New   York   City 


Open   to   good  proposition 


Publicity 
Advertising 
Exploitation 


Theatre  or  Circuit 


Now  Employed 
Proved  Ability 

Box  M-347         c/o  Film  Daily 
1650  B'way.        New  York  City 


Jltf^UftSLaMiADLSRCML 


The  Kid  Brother 


Produced  by  Harold  LLoyd  Corporation 


THEY  ALL  PROCLAIM  IT  LLOYD'S  BEST! 


Exhibitors 

"We  congratulate  Paramount  and 
the  Lloyd  Corporation  on  'The  Kid 
Brother.'  Opened  to  packed  house 
and  audience  went  wild.  This  is 
certainly  Lloyd's  greatest." 

Princess  Theatre, 
L.  L.  McMilUn, 
Winnebago,  Minn. 


Public 


Critics 


"Congratulations  on  'The  Kid 
Brother.'  Beyond  a  doubt  the  great- 
est Harold  Lloyd  picture  ever  pro- 
duced."      Grand  Theatre> 

Everett  L.  Dilley, 
Northfield,  Minn. 


A.  L.  FARRINGTON 

Official  Court  Reporter 

Eleventh  Judicial  District 

Duluth,  Minn. 

Mr.  James  B.  Clinton, 
Lyceum  Theatre, 
Duluth,  Minn. 

You  are  to  be  congratulated 
upon  the  showing  of  HAROLD 
LLOYD  in  "THE  KID  BROTHER." 

I  think  the  public  owes  the 
Lyceum  management  a  card  of 
thanks  for  the  privilege  of  see- 
ing such  a  genuinely  good  thing. 

Sincerely  yours, 

A.  L.  FARRINGTON 


"Perfect.    Lloyd  never  made  a  fun- 
nier picture." 

— N.  Y.  Herald  Tribune 


"Lloyd  has  rung  the  bell  louder  than 
ever.  'The  Kid  Brother'  is  his  fun- 
niest picture." 

— Los  Angeles  Record 


"It  will  require  a  wonderful  pic- 
ture to  keep 'The  Kid  Brother' from 
being  the  Big  Laugh  of  1927." 

—  Chicago  Herald  Examiner 


Members  of  Motion   Picture  Producers  and  Distributors  of  America,   Inc. — Will   Hays  President 


Getting  Set/ 


[dress    suit* 
i^ptuxedcm 

^fOR  FORMAL 
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Saturday  Apr/I    a,  192.7 

Reception  7  P.  M:  Dinner  730  p.m. 
tickets  $  1000 


Better  be  safe  than  sorry  -  Make  your  reservations   VO  W 

WALTER  EBERHARDT,  c/0  First  National  Pictures\383  Madison  Ave,  NY. 

PHONE    VAND.   66OO 


THE 


Friday,  March  4,  1927 


2^2 


DAILV 


Heaviest  Schedule  is 
Under  Way  at  M-G-M 

(Continued   from  Page   1) 

the  year.  The  production,  he  de- 
clared, definitely  establishes  William 
Haines  as  a  star. 


Detailed  Outline  of 
Activity  at  M-G-M  Plant 
Culver  City — Heading  the  list  of 
M-G-M  pictures  under  way  is  "Old 
Heidelberg,"  Ernst  Lubitsch's  initial 
production  for  M-G-M.  Ramon  Nov- 
arro  and  Norma  Shearer  are  fea- 
tured. 

Production  has  just  started  on  Lon 
Chaney's  new  picture  "The  Un- 
known," written  and  directed  by  Tod 
Browning.  Norman  Kerry  and  Joan 
Crawford  are  in  the  cast.  Work 
also  has  started  on  Tim  McCoy's 
third  starring  vehicle,  an  original  by 
Peter  B.  Kyne,  in  which  Dorothy 
Sebastine  plays  opposite.  W.  S.  Van 
Dyke  is  directing.  William  Haines' 
starring  vehicle,  "Spring  Fever," 
based  on  Vincent  Lawrence's  com- 
edy, has  been  started  under  direction 
of  Sam  Taylor.  John  Robertson  is 
directing  "Captain  Salvation,"  an 
adaptation  of  the  Frederick  W.  Wal- 
lace novel.  Lars  Hanson,  Pauline 
Starke,  Marceline  Day,  George  Faw- 
cett  are  in  the  cast. 

Aileen  Pringle,  Conrad  Nagel,  Lionel 
Barrymore  and  T.  Roy  Barnes  head  the 
cast  of  "The  Branding  Iron,"  being  directed 
by  Reginald  Barker.  King  Vidor  has  put 
finishing  touches  on  "The  Mob,"_  in  which 
James  Murray  makes  his  debut  in  support 
of  Eleanor  Boardman.  Jackie  Coogan's  new 
picture  is  "The  Bugle  Call"  which  Edward 
Sedgwick  is  directing.  In  the  cast  are 
Claire  Windsor  and  Herbert  Rawlinson. 
Sally  O'Neil  is  appearing  in  "Becky"  tinder 
direction  of  John  McCarthy.  Owen  Moore 
and  Gertrude  Olmstead,  appear  in  support. 

Clarence  Brown's  unit  producing  "The 
Trail  of  '98"  has  left  for  location  in^  the 
Continental  Divide  in  Colorado.  No  feminine 
lead  has  yet  been  chosen  but  the  remainder 
of  the  cast  is  complete  and  includes :  Ralph 
Forbes,  Harry  Carey,  Tully  Marshall  and 
George  Cooper.  Chester  Franklin's  first  pic- 
ture under  his  M-G-M  contract  is  "The 
Thirteenth  Hour,"  in  which  Charles  Delaney 
and    Lionel    Barrymore   are   cast. 

"On  Ze  the  Boulevard,"  a  French  farce  is 
heing  completed  by  Harry  Millarde.  The 
cast  includes  Joan  Crawford,  Lew  Cody,  Renee 
Adoree  and  Roy  D'Arcy. 

Production  is  starting  on  Victor  Seastrom's 
"The  Enemy,"  starring  Lillian  Gish  sup- 
ported by  Lars  Hanson  and  on  "Tell  Them 
to  Stop." 


Rosson  to  Direct  Bow 

Hollywood — Richard  Rosson,  who 
directed  "Blonde  or  Brunette"  and 
"Ritzy,"  will  direct  "Red  Hair,"  which 
will  star  Clara  Bow. 


Dodge  Coming  East 
Hollywood — H.  E.  Dodge,  presi- 
dent of  Goodwill  Pictures,  has  left 
for  a  visit  to  New  York.  Lee  Tur- 
ner will  take  charge  of  the  Holly- 
wood offices  while  H.  E.  Dodge  is 
East. 


Bennet   Starting   Serial 

Hollywood — Spencer  Bennet  is  pre- 
paring production  of  a  new  and  un- 
named 20  reel  Pathe  serial  at  Fine 
Arts.  His  chief  assistants  will  be 
Willard  Heineck,  Thomas  Storey, 
Edward  Snyder,  Frank  Redman, 
Oliver  Sigurdson  and  Charles  Ste- 
verns.  Allene  Ray  and  Walter  Mil- 
ler head  the  cast.  The  story  is  an 
original  by  George  Gray. 


"Each  new  day  brings 
the  completion  of  the 
Roxy  a  little  nearer.  At 
each  visit  we  are  more 
and  more  impressed.  Its 
innovations  will  be  revo- 
lutionary. The  dream  of 
a  master  showman  is 
coming  true.  A  new 
milestone      in       filmdom's 


Bicycler  Draws  $500 
Fine  in  Philadelphia 

(Continued  from  Page   1) 
evening  and  then   bicycled   to   Perel- 
man's  other  house. 

Manager  Safron  of  the  F.  B.  O. 
exchange  was  censured  by  the  board 
for  attempting  to  settle  the  case,  In- 
stead of  immediately  filing  it  with  the 
arbitration  board.  This  procedure 
has  been  ordered  in  all  cases  involv- 
ing bicycling. 


Grange  Making  "Motor  Maniac" 
Hollywood — "Red"  Grange  is  at 
work  on  the  F.  B.  O.  lot  on  "The 
Motor  Maniac,"  a  Byron  Morgan 
story  which  Sam  Wood  is  directing. 
Work  for  him  at  the  studio  has  been 
outlined  up  to  next  fall. 


Transfer  Under  Way 

(Continued  from  Pa<je  1) 
Philip  Strange,  Lawrence  Gray.  Neil 
Hamilton,      Thelma      Todd,      Nancy 
Phillips  and  Blanche  Le  Claire. 

The  vanguard  left  yesterday  for 
Hollywood,  where  the  Raymond 
Griffith  production,  originally  sched- 
uled for  the  East,  will  be  made.  The 
party  included  Frank  Tuttle,  his  as- 
sistant, Russell  Mathews  and  Pierre 
Collings,  the  scenarist,  who  adapted 
"Dying  to  Love,"  which  will  be  Grif- 
fith's new  vehicle. 

J.  J.  Gain,  studio  manager,  will  be 
transferred  to  the  Coast,  as  will  sev- 
eral scenarists,  cameramen,  film  edi- 
tors and  others. 

Thomas  Meighan,  whose  next  story 
was  to  have  been  picturized  in  Flor- 
ida, returned  from  the  South  Wed- 
nesday. 


McNamara  Signed  by  F.  B.  O. 

Hollywood — Tom  McNamara  has 
signed  a  long-term  F.  B.  O.  contract 
and  is  working  on  the  adaptation 
and  continuity  of  a  new  series  which 
F.  B.  O.  will  shortly  produce  called 
"The  Beauty  Shop"  and  adapted 
from  H.  C.  Witwer's  stories  along 
that  line.     Gil  Pratt  will  direct. 


Mills'  Feature  Finished 
Hollywood  —  Marilyn   Mills'   first 
Goodwill    picture,   "Mystery    House," 
has    been    completed.      The    second 
will  follow  shortly. 


DAILY  UPS  WHICH  MEAN  DOUABS  FOG  SHOWMEN 


"The  Flaming  Frontier" 
(Universal) 
Page  ads  in  newspaper  announced 
the  parade  which  would  exploit  the 
picture.  Fifteen  cars  were  in  line, 
bannered  with  "Flaming  Frontier" 
announcements,  and  escorted  by  two 
motorcycle  policemen.  Directlv  be- 
hind was  a  large  truck  on  which  was 
mounted  a  Pontiac  car.  On  either  side 
was  a  man  dressed  in  full  Indian  reg- 
alia who  threw  out  initialed  Pontiac 
coins.  Coins  were  good  for  admis- 
sions which  fact  was  played  up  in  the 
page  ads  announcing  the  parade  and 
brought  out  a  record  crowd. — Lib- 
erty,  Oklahoma  City,  Okla. 


"McFadden's  Flats" 
(First  Nat'l) 
Planted  '"McFadden's  Flats'  Con- 
struction Contest"  with  the  Hartford 
Courant  for  an  eight  day  run.  Dis- 
tributed 20,000  insurance  policies 
protecting  holder  to  extent  of  $50  in 
case  of  demise  from  laughter.  As 
Hartford  is  an  insurance  town,  this 
gag  went  over  big.  Started  card 
treasure  hunt  in  which  object  was  tc 
locate  person  holding  card  with  sim- 
ilar numbers,  both  being  admitted 
free.  Mailed  postcards  to  all  per- 
sons whose  name  started  with  "Me." 
Picture  smashed  records. — Henry 
Needles,    Strand.    Hartford. 


And  That's  That 


By  PHIL  M.  DALY 


PICTURES  have  "crashed"  the 
*■  Opera  House  in  Berlin.  An  "ul- 
tra-modern" opera  is  utilizing  a  film 
sequence. 


For  the  first  time  in  14  years, 
Louise  Fazenda  and  J.  Farrell  Mc- 
Donald are  working  together  in  a 
picture,  "The  Cradle  Snatchers."  Mc- 
Donald, then  a  director  for  Univers- 
al, gave  Miss  Fazenda  her  first  screen 
role. 


M.  H.  Hoffman,  Tiffany  president, 
recently  celebrated  his  25th  wedding 
anniversary. 


"Who  saw  Hugh  hew  the  yew  at 
'U?'  "  Hugh  Allen,  juvenile  lead  in 
"Thunder  hoofs,"  exhibited  a  pair  of 
calloused  hands  in  answer  to  the 
query  after  he  chopped  down  a  giant 
yew  at  Universal  City  undermined 
bv  the  storm. 


Norma  Tahnadge  is  writing  a 
series  of  articles  on  her  screen  career 
for  "The  Saturday  Evening  Post." 


Carmel  Myers  has  a  new  source  of 
income — song  writing.  She  has  been 
signed  for  two  years  to  write  songs 
for  Rudolf  Friml,  to  publish  or  play 
in  his  musical  comedies.  And  the 
contract  provides  that  she  must  not 
e;et  married  during  the  two-year 
period. 


Announcement  I 

Columbia  Pictures  Corporation  an- 
nounces that  it  has  in  course  of  pro- 
duction the  following  pictures : 

The  Warning 
After  the  Storm 
So  This  Is  Love 
The  Opening  Night 
Young  Blood 
Modern  Mothers 
The  Tigress 
Sporting  Age 
The  Perfect  Husband 
Nothing  to  Wear 

Copyrighted— and  All  Rights  Protected 


COLUMBIA 

CORPOR'ATION 


PICTURES 

1600  Broadway,  N.Y. 


John  McCormick  ^^4 

pryentf        +X\Kfr 


\1\£ 


.smart 
Wtiihattt 

Hltl~andgeH0m*w-  m 

Such  Comedy. 

Only  ONE  oi  the* 

OUTSTANDING 

SUPER. 
BITS 

fortius 

SPRING 
SUMMER 


3irAt 
national 
Pictures . 


A  Tint  national  Picttfci 


Member  of  Motion  Picture  Prociu 


:  of  AmCuca  lnr.--WiU  H.~ 


fHE 

7/feNEWSPAPER 
oyFILMDOM 


VOL.  XXXIX     54 


Sunday,  March  6,   1927 


ANDWEEKLY 
FILM  DIGEST 


Price  25  Cents 


2  Each  Week 
104  A  Year 


In  every  corner  of  the  world — Inter- 
national is  THERE — from  China 
to   the   Poles!  jj  Yesterday — today — 
to-morrow —  forever — ! 


UNIVERSAL 


To  the  Point 

All  the  news  is  covered  by 
THE  FILM  DAILY  in  concise 
though  comprehensive  form, 
written  for  showmen  in  lan- 
guage they  understand.  Fear- 
less and  impartial  presentation 
of  news  WHILE  IT  IS  NEWS 
has  won  for  this  publication  a 
unique  standing  and  prestige 
in  its  field. 


Epochal 


'"yHE  most  complete  section  ever  published  devoted  to~a  single 
■*■  theater.    That  in  a  nutshell  describes  the  Roxy  Number  of  THE 
FILM  DAILY.     Replete  with  fascinating  articles  on  S.  L.  Rothafel 
and  his  mighty  theater. 

Out  March  13 


Coverage 

The  eyes  of  the  industry  are 
on  Europe  where  increased 
restrictions  against  American 
pictures  are  contemplated. 
Keep  posted  on  this  and 
other  developments  abroad 
through  the  foreign  news 
service  of  THE  FILM  DAILY, 
which  thoroughly  covers  world 
markets. 


February  19,  1927. 


h 


My  Dear  Miss  Goudal:< 


1  have  just  finished  looking  at  "White 
Gold"  and,  after  seeing  your  other  effort, 
"Fighting  Love",  I  know  who  is  responsible. 
Brava! — and  once  more  Brava!  I'm  proud 
of  you  and  always  knew,  after  our  brief 
visits,  that  you  were  the  artiste.  Now  I 
am  sure. 

I  have  booked  both  of  these  pictures 
and  I  want  you  to  know  just  how  much  1 
appreciate  what  you  are  doing,  not  only  for 
us  here  in  our  new  theatre,  but  for  motion 
pictures. 

Please  pardon  this  informal  way  of  ex- 
pressing myself,  but  it  is  the  only  means  at 
hand  and  I  want  to  write  it  now  while  the 
spell  is  on  me. 

Once  more 

Brava! 

Congratulations, 

S,  L.  ROTHAFEL 
'Roxy' 


«i 


.» 


JETTA    GOUDAL 

in  "WHITE  GOLD" 

with 

KENNETH  THOMSON  &  GEORGE  BANCROFT 

Adapted  by  Garrett  Fort  and  Marion  Orth 

from  the  play  by  J.  Palmer  Parsons 

Supervised  by  C.  GARDNER  SULLIVAN 

A  WILLIAM  K.  HOWARD  PRODUCTION 

Produced    by    De  Mille    Pictures    Corporation 
Released    by    Producers    Distributing    Corporation 


JettaG 


ou 


dal 


WHEN  IN  NEED 
OF 

16  M.  M. 

Reduction  or   Contact 

PRINTING 

DUPLEX 

IS  READY  TO  SERVE 
YOU  WITH  SERVICE 
AND  QUALITY— 

DUPLEX  -  LLC. 

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EGGERS 

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Engraving 


Specialists 

to  the 

Motion  Picture 
Industry 


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250  West  54th  Street 

NEW  YORK 
Telephone:  Columbus  4141-2-3 


3fe  NEWSPAPER 
o/*FILMDOM 


ANDWEEKLY 
FILM  DIGEST 


VOL.  XXXIX  No.  54 


Sunday,  March  6  1927 


Established  1918 


JOHN  W.  ALICOATE,  Publisher 


INDEX 


PAGE 

FIVE  EVENTFUL  YEARS,  An  Editorial  by  Maurice  D.  Kann 3 

FINANCIAL    4 

EASTERN  STUDIO  NEWS,  "A  LITTLE  FROM  LOTS,"  by  Ralph  Wilk..   5 

FOREIGN  MARKETS,    by  James  P.    Cunningham 6 

NEWSPAPER    OPINIONS 7 

REVIEWS  OF  THE  NEWEST  RELEASES,  by  Lilian  W.  Brennan 8 

HOLLYWOOD  HAPPENINGS,  by  Harvey  D.   Gausman 9 

THEATER  EQUIPMENT  AND  MANAGEMENT,  by  Michael  L.  Simmons..  10 

SHORT  SUBJECT  REVIEWS 11 

PRESENT-O-GRAMS,  by  Charles  F.  Hynes 11 

THE   WEEK'S  HEADLINES 12 

EXPLOIT-O-GRAMS,   Compiled  by  Jack  Harrower 12 


REVIEWS 


THE  FIRST  NIGHT 8 

THE  GALLANT  FOOL 8 

THE  LUNATIC  AT  LARGE 8 

THE  PRINCESS  OF  BROADWAY  8 


THE  SNARL  OF  HATE 8 

THE  SONORA   KID ; 8 

STARK  LOVE 8 

WHITE  GOLD 8 


SHORT  SUBJECTS 11 


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CLUB 
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— the    New    York    rendezvous 

of  celebrities  of  the  Stage 

and  Screen 

Now  Presenting 
JACK  SMITH 

"The  Whispering  Baritone" 

First  American'  club  appearance 
of  this  Famous  VICTOR  Record 
artist  after  a  successful  season  in 
London  where  his  crooning, 
captivating,  totally  new  vocal  art 
entranced  the  pleasure  loving 
London  public,  including  a  host 
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Appearing  Twice  Nightly 
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CLUB  MIRADOR 

ORCHESTRA 

Third  Successive  Season 

E.  Ray  Goetz,  Managing  Director 
200  W.  5 1st  St.  N.  Y.— Circle  5 106 


-c@£H 


THE 

DAILY  Sunday,  March  6,   1927 


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AHDWEEKLY 
FILM  DIGEST 


VOL.  XXXIX     54 


Sunday,  March  6,  1927 


Price  25  Cents 


'26  EASTMAN  EARNINGS 
SEEN  AS  $11  A  SHARE 

New  High  Net  Set  During 

Year  as  Amateur  Film 

Use  Increases 

Net  profits  of  Eastman  Kodak  for 
1926,  to  be  made  public  in  about  a 
month,  is  expected  to  show  a  ma- 
terial gain  over  1925  when  net  was 
$18,467,113  or  $8.84  a  share  on  the  2,- 
046.190  shares  of  no  par  common. 
Prediction  is  made  of  a  net  return  of 
as  high  as  $11  a  share. 

Development  of  the  small  motion 
picture  camera  is  regarded  as  an  im- 
portant factor  in  the  company's  in- 
creased earnings  which  have  grown 
from  $2,864,718  to  $14,162,435  in  1913. 
Net  for  1914  decreased  $2,849,424 
from  the  1913  figure.  From  that  time 
on,  although  some  years  have  shown 
decreases,  the  trend  has  been  up- 
ward. _  In  1923,  net  was  $18,877,229 
over  six  times  the  1903  earnings. 

Regular  quarterly  dividends  of  $1.- 
25  and  an  extra  of  75  cents  a  share 
on  common  now  is  being  paid,  and 
in  view  of  the  increased  earnings  it  is 
expected  the  stock  will  be  placed  on 
a  $2  quarterly  basis. 

Le  Baron  Stays  East 

William  Le  Baron,  associate  pro- 
ducer at  Famous,  in  charge  of  pro- 
duction at  the  Paramount  Long  Is- 
land studio,  which  is  to  be  closed  to 
feature  making,  is  not  to  go  to  the 
Hollywood  plant.  He  prefers  to  re- 
main in  the  East  and  will  be  assigned 
to  the  home  office. 


"U"  to   Release   Cartoons 

Twenty-six  one  reel  animated  car- 
toon comedies,  known  as  "Oswald 
Comedies"  produced  by  Winkler  Pic- 
tures, have  been  added  to  Universal's 
next  season  schedule.  They  will  be 
built  around  adventures  of  a  carica- 
tured rabbit,  the  creation  of  Walt 
Disney. 


Resale  Tax  Sought 

Albany — A  tax  of  50  per  cent, 
on  the  excess  resale  price  of 
theater  tickets  is  sought  in  bills 
introduced  in  the  assembly  and 
senate.  Persons  or  agencies  en- 
gaged in  reselling  tickets  would 
be  required  to  register  with  the 
state  tax  commission,  under  the 
proposed  law,  which  is  intro- 
duced to  meet  the  situation 
caused  by  action  of  the  U.  S. 
Supreme  Court  in  holding  un- 
constitutional the  state's  ticket 
scalpers  act. 


COMPETITORS  EIGHT  UFA 
REQUEST  JOR  SUBSIDY 

Company  Held  Producing 

Only  Fraction  of  All 

German  Films 

Berlin — Opposition  to  Ufa's  efforts 
to  secure  a  subsidy  from  the  govern- 
ment is  being  voiced  by  other  German 
producers,  as  might  be  expected.  Ufa 
also  seeks  a  reduction  in  taxes  and  a 
refund  of  20,000,000  marks,  on  claim 
that  the  company  has  been  overtaxed. 
A  fight  on  the  issue  may  be  expected 
to  develop  in  the  Reichstag  if  Ufa  is 
successful  in  bringing  its  request  to 
the  floor. 

Claim  in  the  lay  press  that  80  per 
cent,  of  Germany's  pictures  are  Ufa 
(Continued   on   Page    11) 

Rock  with  Sterling 

Hollywood — Joe  Rock  is  to  have 
complete  supervision  over  the  re- 
maining six  features  on  the  1926-27 
Sterling  program. 


Hays  Rounds  Out  Fifth  Year 
of  His  Service  to  Industry 


Gottesman   Buying   In 

Alfred  Gottesman,  operator  of  a 
chain  of  theaters  in  New  Jersey, 
Connecticut  and  Pennsylvania  has 
purchased  an  interest  in  A.  S.  Friend 
Theaters,  Inc.,  which  operates  or  has 
planned  theaters  in  New  Haven,  New 
London,  Derby  and  New  Britain  in 
Connecticut  and  others  in  Worcester, 
(.Continued   on   Page    12) 


Fox  Re-signs  Murnau 

Hollywood — F.  W.  Murnau  has 
signed  a  five-year  contract  with  Fox, 
W.  R.  Sheehan  announced  Friday 
just  after  Murnau  had  completed  his 
first  American  picture,  "Sunrise." 
Murnau  is  to  sail  March  25  for  Ger- 
many to  make  one  picture  for  Ufa. 
He  will  return  to  Hollywood  in  Octo- 
ber to  resume  work  for  Fox. 

The  director  has  been  working 
(Continued    on    Page    4) 


Five  Eventful  Years 


ON  March  4,  1922,  Will  H.  Hays  retired  from  the  cabinet  of 
President  Harding-.  He  came  to  New  York  from  Washing- 
ton that  night  and  on  the  morning  of  Sunday,  March  5, 
began  his  energetic  career  in  and  on  behalf  of  the  motion  picture 
industry. 

Five  years  have  come  and  gone.  As  history  is  recorded  by 
the  printed  word  this  half  decade  is,  of  course,  puny!  But  no 
one — even  those  whose  policies  may  be  at  variance  with  those 
promulgated  by  the  Motion  Picture  Producers  and  Distributors 
of  America  under  the  leadership  of  Hays — can  honestly  deny  that 
upon  the  day  that  the  former  postmaster-general  entered  motion 
pictures  there  began  then  and  there  a  new  era  in  trade  history. 

For  Hays  and  his  association  have  done  this  business  im- 
measurable good.  This  arbiter  on  high  of  weighty  problems  has 
done  his  work  exceedingly  well.  He  has  introduced  into  the  busi- 
ness conduct  of  this  industry  such  practices  which  befit  the  dignity 
of  an  enterprise  of  great  magnitude.  He  has,  by  his  tact  and  by 
his  sanity,  eliminated  much  of  the  suspicion  and  distrust  which 
formerly  marked  the  tactics  of  the  major  companies  in  the  field 
of  active  competition. 

[Progress 

To  the  Hays  influence  must  be  attributed  many  more  things. 
This  industry,  like  motors — grew  so  fast  that  it  had  little  time 
to  take  inventory  either  from  within  or  without.  It  was  two 
problems  which  Hays  had  to  combat.  In  the  fold  the  gentry  were 

(Continued    on   Page   4) 


411     Factors    Benefit    by 

Reforms  Made  During 

His  Regime 

Will  H.  Hays  has  completed  his 
fifth  year  of  association  with  the  in- 
dustry, as  president  of  the  Motion 
Picture  Producers  and  Distributors 
of  America. 

Introducing  a  new  note  in  the  in- 
dustry's development,  when  he  left 
the  Cabinet  March  5,  1922  to  take 
over  the  reins  of  the  proposed  pro- 
ducer-distributor association,  Hays 
has  practically  revolutionized  the  in- 
dustry during  the  last  five  years. 

Establishment  of  the  uniform  con- 
tract and  arbitration  system,  elimina- 
tion of  abuses  through  reforms  sug- 
gested to  association  members  are 
among  his  outstanding  achievements 
in  the  trade,  while  from  the  public's 
standpoint  he  has  bettered  moral  and 
artistic  standards  in  pictures  and  in- 
stilled new  confidence  and  regard  for 
the  industry. 

It  was  not  long  after  formation  of 
the  M.P.P.D.A.  in  March  1922,  now 
generally  known  as  the  Hays  associa- 
tion, that  Hays  undertook  to  improve 
reception  of  American  filmsln  foreign 
markets,  through  eliminating  portray- 
al of  nationals  in  an  unfavorable  light. 
In  April,  he  succeeded  in  abolishing 
offensive  characterizations  of  Mexi- 
cans. 

In  June,  he  sponsored  a  convention 
of  civic  welfare  organizations  to  form 
a  public  relations  committee  to  co- 
operate with  the  industry  in  better- 
ing production  standards.  In  August, 
he  began  conferences  with  exhibitors 
(Continued    on    Page    4) 


"Cut"  Make  Partner? 

Portland,  Ore. — Whether  a 
manager  who  receives  a  share 
of  the  theater's  profits  is  a 
partner  in  the  business  anJ 
therefore  automatically  empow- 
ered to  sign  contracts,  will  be 
decided  by  a  seventh  arbitrator 
here.  The  deadlock  in  the  case 
of  First  National  versus  Lew 
Cates,  Liberty,  St.  Helens,  cen- 
ters around  the  signing  of  a 
contract  by  S.  G.  Mendenhall. 
Cates  denied  First  National's 
contention  that  Mendenhall  re- 
ceives a  percentage  of  profits, 
stating  the  manager  is  employ- 
ed on  "straight  salary." 


THE 


■SB2H 


DAILY 


Sunday,  March  6,   1927 


Vol.XXXIX  No.  54  Sunday,  March  6. 1927   Price25Cnnts 


I0HN  W.  ALICOATE 


Publishei 


Published  daily  except  Saturday  and  holidays 
at  1650  Broadway,  New  York,  N.  Y.,  and 
copyright  (1927)  by  Wid's  Films  and  Film 
Folk  Inc.  J.  W.  Alicoate,  President  and 
Publisher;  Maurice  D,  Kann,  Vice-President 
and  Editor;  Donald  M.  Mersereau,  Treas- 
urer, Business  and  Advertising  Manager; 
Ralph  Wilk,  Traveling  Representative,  En- 
tered as  second  class  matter  May  21  191(5, 
at  the  post-office  at  New  York,  N.  Y. 
under  the  act  of  March  3,  1879.  Terms 
(Postage  free)  United  States,  outside  ot 
Greater  New  York,  $10.00  one  year;  6 
months,  $5.00;  3  months,  $3.00.  Foreign, 
$15.00.  Subscribers  should  remit  wit b  order 
Address  all  communications  to  Ltlh.  *1^ 
DAILY,  1650  Broadway,  New  York,  N.  Y. 
Phone  Circle  4736-4737-4738-4739.  Cable  ad- 
dress: Fiimday,  New  York.  Hollywood, 
California— Harvey  E.  Gausman,  Ambassa- 
dor Hotel:  'Phone,  Drexel  7000  and  Wash- 
ington 9794,  London— Ernest  W  Fredman, 
The  Film  Renter,  58,  Great  Marlborough  St., 
London,  W.  I.,  Paris— La  Cinematographic 
Francaise,   5,   Rue  Saulnier. 


First  National  was  the  high  point  of  in- 
terest recent  talk  of  the  new  control  de- 
velopments probably  making  the  stock  much 
sought  in  certain  directions.  Consequently, 
it  jumped  5  points  on  a  turn-over  of  400 
shares.  Loew's,  too,  had  a  busy  day,  the 
stock  rising  2  points  when  22,800  shares 
changed  hands. 


Quotations 

High     Ltt»~  Close     Sales 

Am.    Seat.    Vtc...    46Ji     46  46J4      1,300 

*Am     Seat.    Pfd 46  

♦Balaban    &    Katz 6354       

*Bal.   &  Katz  Vtc "354       •••■ 

Eastman   Kodak    ...132/2    13154  13254         300 

Famous    Players    .  .111H   H0H  U0J4     2,600 

*Fam.    Play.    Pfd 12054       •••• 

♦Film    Inspect 6J4       .... 

First    Nat'l.    Pfd... 103       10254  103            400 

Fox    Film    "A"....   68         67  67%      1,100 

Fox  Theaters   "A".   2154     2154  2154        100 

*Intern'l    Project 10%       

Loew's,   Inc 5754      5454  5654   22,800 

Metro-Gold.    Pfd...   26         26  26             100 

M.    P.    Cap     Corp..    10%     10%  10%         100 

Pathe   Exch'.    "A"..   39J4     3954  3954         600 

Paramount  B'way...  99%     99J4  99%             7 

Roxy    "A"    3654     35%      

Roxy    Units    41         39%      

Roxy  Common   ....   12         11%      

Skouras    Bros   43         43         43  

**Stan.   Co.  of  Am 83  

Trans-Lux  Screen   .7%       7%  7%         300 

*Univ.    Pict.    Pfd 101%       

♦Universal    Pictures 39           .... 

Warner   Pict.    "A".    41%     39%  39%     5,200 

Warner   Pictures    ..   28%     27%  27%     2,000 

•  Last   Prices   Quoted       t  Bond   Market 

"  Philadelphia   Market     tt  Bid  and   Ask 


When  you  think  of 

INSURANCE 

you  are  thinking  of 

S  T  E  B  B  I  N  S 

Specialists  in  Motion  Picture 

and  Theatrical  insurance  for 

the  past  sixteen  years 

Arthur  W.  Stebbins  &  Co.,  Inc. 
1540  Broadway  N.  Y.  C. 

Bryant  3040 


Five  Eventful  Yeats 

(Continued  from  Page  3) 

not  behaving.  The  industry  in  the  eyes  of  the  public  was  in  ill 
repute.  Certain  Hollywood  episodes  had  seeped  into  newspapers. 
The  intricate  issues  which  had  to  be  met  were  manifold.  House 
had  to  be  scoured.  The  purpose  was  clear,  the  decision  definite. 

The  industry  can  look  back  with  satisfaction  at  the  five  years 
which  have  gone.  The  Hays  pronouncement  that  the  highest)  ideals 
will  be  attained  and  maintained  has  been  fulfilled  in  great  meas- 
ure. Perfection  has  not  been  reached.  Hays  himself  would  be  the 
first  to  concede  it,  but  is  it  not  an  undeniable  truth  that  much  of 
the  wilderness  has  been  cleared  away  and  the  path  leading  into 
the  future  made  easier? 

Accomplishment 

The  record  is  replete  with  splendid  progress.  Here  are  some 
highlights :  Arbitration  functioning  as  a  national  unit  is  saving 
both  exhibitor  and  distributor  millions  annually.  The  standard 
contract — even  though  far  from  entirely  perfect — has  given  the 
buyer  and  the  seller  a  foundation  upon  which  to  more  equitably 
conduct  their  transactions. 

Turn  to  Hollywood.  Working  conditions  for  extras  have 
been  improved  through  the  Central  Casting  Bureau  and  the  bet- 
terment of  working  standards. 

The  bugaboo  of  non-theatrical  competition  has  been  elim- 
inated largely  through  the  stand  taken  by  the  Hays  association. 
The  exhibitor  is  not  to  brook  any  interference  in  the  conduct  of 
his  business.  If  schools  or  churches  or  town  halls  are  to  show 
films  it  is  only  when  the  theatrical  exhibitor  suffers  no  loss. 

The  legislative  situation  is  one  which  is  never  publicly  spoken 
of  by  the  Hays  group.  And  yet  in  five  years,  there  has  been  little 
serious  interference  in  the  conduct  of  the  industry  because  of 
statutory  barriers.  The  reason  for  this  is  clear.  The  motion  pic- 
ture business,  under  Hays  tutelage,  has  learned  to  govern  itself 
and  properly,  too.  Censorship  is  no  longer  the  battle  cry  of  the 
uplift  movements. 

Truth 

By  suggestion  to  company  members,  but  by  no  overt  acts  of 
its  own,  the  Hays  association  now  sees  the  day  when  objection- 
able plays  and  books  never  reach  the  screen.  Publicity  and  adver- 
tising have  been  subjected  to  stern  scrutiny  and  have  emerged 
more  truthful.  By  his  contact  with  newspaper  publishers  through- 
out America,  Hays  has  secured  a  hearing  for  motion  pictures 
where  not  so  long  ago  not  even  sympathy  was  expressed. 

The  public,  too,  looks  upon  pictures  with  a  greater  under- 
standing. There  is  always  an  open  door  at  465  Fifth  Ave.  Any- 
body and  everybody  who  sees  a  way  to  better  production  gets 
a  hearing.  A  forum  where  all  may  foregather.  Untold  benefit 
for  the  future  of  this  industry  has  accrued  through  this  plan. 
Church  organizations,  social  movements,  civic  bodies  everywhere 
have  championed  the  cause.  How  many,  for  instance,  know  that 
the  Hays  influence  has  on  numerous  occasions  resulted  in  prac- 
tical exploitation  for  individual  pictures  through  endorsement  by 
the  thousands  from  leading  church  groups? 

Surgical  pictures,  religious  pictures,  educational  pictures  are 
realities  now.  Films  go  to  "shutins"  whether  they  be  in  prisons, 
hospitals  or  orphan  asylums.  Lepers  are  to  be  entertained  regu- 
larly. 

Understanding 

Without  the  industry,  Will  H.  Hays  has  done  a  tremendous 
job.  He  has  re-instilled  in  the  minds  of  the  public  a  greater  good- 
will for  motion  pictures. 

Within  the  industry,  he  has  shown  the  leaders  the  value  of 
service  and  how,  through  an  extension  in  function  of  the  agency 
from  which  they  eke  their  profits,  they  can  do  vastly  more  good 
for  society  and  for  themselves. 

We  hold  this  five  year  anniversary  to  be  a  momentous  one 
not  only  for  Hays  but  for  the  entire  industry. 

KANN 


Hays  Finishes  Fifth 

Year  in  Industry 

(.Continued  from  Page  3) 
to  establish  the  uniform  contract  and 
arbitration  system  to  end  chaotic 
methods  of  distribution.  September 
saw  him  aiding  Educational  Week, 
thus  creating  goodwill  for  the  indus- 
try among  the  nation's  educators. 
During  the  same  month  his  associa- 
tion aided  in  presenting  the  industry's 
side  in  Massachusetts'  fight  to  repeal 
censorship. 

It  was  in  the  early  Spring  of  1923 
that  Hays  sponsored  formation  of 
Film  Boards  of  Trade  and  establish- 
ment of  the  arbitration  system. 

Steps  to  secure  exhibition  of  pic- 
tures on  steamships,  were  instituted 
in  March,  1923.  In  September,  the 
association's  work  was  extended  to 
Hollywood,  where  the  Association  of 
M.P.  Producers  was  formed.  June, 
1924  found  Hays  adopting  a  formula 
to  prevent  filmjng  of  salacious  books, 
plays  or  originals  and  deceptive,  mis- 
leading or  salacious  advertising. 

In  September,  was  secured  the  co- 
operation with  the  Associated  Adver- 
tising Clubs  of  the  World  in  sup- 
pressing sale  of  fraudulent  stocks. 
Special  Saturday  morning  matinee 
programs  for  children  were  instituted 
in  October.  In  December  the  organi- 
zation was  extended  to  Canada 
through  formation  of  M.  P.  Distri- 
butors and  Exhibitors  of  Canada. 

Pledge  of  producers  to  omit  class 
and  religious  prejudices  or  ridicule 
from  pictures  was  secured  in  January, 

1925.  In  December,  Hays  issued  his 
"Exhibitor's  Bill  of  Rights,"  promis- 
ing theater  owners  redress  from  pro- 
ducer-distributor   aggressions. 

The  uniform  contract  was  formally 
ratified   with    exhibitors    in    February 

1926.  In  September,  the  association 
began  prosecution  of  bicyclers,  in 
what  has  proved  the  most  effective 
means  yet  employed  against  this  prac- 
tice. 

Hays'  contract,  originally  made  for 
three  years,  has  been  twice  renewed. 
In  1925,  it  was  extended  three  years, 
and  in  June,  1926,  ten  years  additional 
bringing  the  expiration  period  to  1936. 


Hamilton  Contract  Renewed 
Famous  has  exercised  its  option  on 
Neil  Hamilton  represented  by  Minnie 
Elizabeth  Webster,  and  he  has  signed 
a  new  contract  for  one  year.  Hamilton 
has  been  with  Famous  for  two  years. 
He  is  now  completing  work  in  "The 
Joy  Girl,"  for  Fox,  to  whom  he  was 
loaned. 


Fox  Re-signs  Murnau 

(Continued  from  Page  3) 
eight  months  on  "Sunrise,"  which 
Sheehan  says,  will  mark  a  new  era 
in  motion  picture  entertainment.  The 
picture,  he  declares,  cost  twice 
as  much  as  "What  Price  Glory"  and 
three  times  as  much  as  "The  Iron 
Horse."  He  first  attracted  notice  in 
America  by  his  Ufa  productions,  "The 
Last  Laugh"  and  "Faust." 


I  F      I  T'S 


GOWNS  or  UNIFORMS 

LEARN     TO    SAY 

BROOKS' 

1437  BROADWAY   -   TEL  5580  PEN. 

ALSO  25,000  COSTUMES  TO  RENT 


WHAT'S    GOING    ON 

AND   WHO'S   WHO 

FROM    STUDIO    STAGES 

AROUND     NEW    YORK 


Eastern  Studios 


A    WEEKLY    DIGEST 

OF     SNAPPY     ITEMS 

COVERING    EASTERN 

PICTURE    PRODUCTION 


Cameramen  to  the  Coast 
Harry  Fischbeck,  J.  Roy  Hunt, 
comeramen  under  contract  to  Fa- 
mous, will  be  transferred  to  Holly- 
wood. Alvin  Wyckoff,  Leo  Tover, 
Edward  Cronjager  and  Paul  Vogel, 
who  have  worked  on  several  produc- 
tions at  the  Paramount  Long  Island 
studio,  are  also  expected  to  be  sent 
to  the  Coast.  Wyckoff  has  been  at- 
tached to  the  Thomas  Meighan  unit, 
while  Tover  has  worked  under  Her- 
bert Brenon.  Cronjager  has  photo- 
graphed Richard  Dix,  with  Vogel  a 
member  of  the  \V.  C.  Fields'  unit. 


Contract   Players   Leave 

Iris  Gray,  Mona  Palma,  Walter 
Goss,  Nancy  Phillips,  Blanche  Le- 
Claire  and  Lawrence  Gray  are  among 
the  members  of  the  Paramount  stock 
company,  who  will  leave  for  Holly- 
wood Tuesday.  Philip  Strange,  who 
has  been  loaned  to  Robert  T.  Kane 
Prod.,  for  "Broadway  Nights,"  will 
leave  for  the  Coast  on  completion  of 
the  picture.  Thelma  Todd,  who  is 
in  "Rubber  Heels,"  will  also  go  to 
the  Coast.  Josephine  Dunn  will  leave 
the  latter  part  of  the  week. 


Leave    Famous 
Helen   Mundy,  who  was  in   "Stark 
Love,"    and    Helen    Kilbourne,    who 
has  been   under  contract  to  Famous 
have  completed   their  contracts. 


Creelman  to  Direct 
James   Ashmore    Creelman,   former 
scenarist,  who  directed  "High  Hat," 
left  Thursday  for  the  Coast,  he  will 
direct    for    First    National. 


Conklin   Goes  West 

Chester  Conklin  has  completed  his 
work  in  "Rubber  Heels"  and  "Caba- 
ret" and  is  en  route  to  Hollywood. 


HARRyAlSCHBECK 


Paintin^Pi'ctu^^ghLgl 


JOSEPH  C.   BOYLE 

Director 

"CONVOY" 
(Robert   T.    Kane    Prods.) 

In  Production 

"BROADWAY  NIGHTS" 
(Robert   T.    Kane    Prods.) 


A  Little  from  "Lots" 


By  RALPH  W1LK 


SYRACUSE  has  contributed  several 
graduates  to  motion  pictures.  The 
"grads"  include  J.  L.  Hawkinson, 
Harry  "Joe"  Brown,  Wiiliam  A.  V. 
Mack,  George  Gray  and  Mitchell 
Lewis. 

*  #         * 

Our  passing  shoiv.  Richard 
Rowland  and  Eph  Asher 
strolling  up  Park  Avenue  late 
Tuesday  afternoon;  Nathan 
Hirsh  and  Frank  Gersten  "in 
conference"  on  Seventh  Ave- 
nue; Lou  Baum  at  "Window 
Panes";  Max  Hart  hurrying 
South  on  Seventh  Avenue. 

More  missing  names  follow:  Sam- 
uel Barrett  McCormick,  Frederick 
William  Murnau,  William  Andrew 
Vincent  Mack. 

Wilfred  Lytell,  brother  of 
Bert,  has  been  in  pictures  for 
sevejal  years,  but  is  now  ap- 
pearing in  a  play,  "Get  Me 
Into  the   Movies." 

i£  if:  $: 

William  Okie,  Jr.,  who 
played  a  "bit"  in  "Cabaret," 
looks  like  a  good  bet.  He  left 
Dartmouth  to  try  for  a  career 
in  pictures.  He  was  a  track 
and  aquatic  star  in  school. 

*  *         * 

Sam  Hellman,  Satevepost  humor- 
ist, back  from  Hollywood  where  he 
titled  "Casey  At  The  Bat"  for  Fa- 
mous, is  content  to  spend  his  remain- 
ing days  at  Great  Neck.  And  Sam, 
be  it  known,  is  a  native  son  of  the 
golden  west.  (Reproduction  without 
permission  is  hereoy  granted  Los 
Angeles  papers). 

*  *         * 

Many  Broadwayites  are  of 
the  mind  that  Roxy  and  Musso- 
lini are  not  of  dissimilar  like- 
ness. 

Everyone  gets  a  credit  in 
the  Board  of  Reviews  "Thirty 
Years  of'  Movies,"  except 
Gunga  Din  and  the  seven 
Sutherland  sisters. 

*  *         * 

Tuesday  night's  audience  at  the 
Strand  howled  its  delight  at  the 
Chaplin  reissue,  "Shoulder  Arms." 
When  the  little  comedian's  name  was 
flashed  on  the  screen  at  Carnegie 
Hall  Monday  night  it  was  met  with 
a  goodly  round  of  applause.  That 
ought  to  settle  it. 

*  *         * 

From  shipping  department  to  the 
assistant  secretaryship  of  Colum- 
bia, Pictures  is  the  romantic  rise  of 
Abe  Schneider.  Abe  joined  Colum- 
bia six  years  ago  and  is  now  the 
youngest  executive  in  the  company. 

*  *        * 

The  University  of  Minnesota 
has  done  its  share  in  sending 
graduates    into     the    business. 


The  Gophers  include  Richard 
Dix,  Eddie  Ruben,  George 
Bromley,  Jake  Wilk,  Arthur 
Brilant,  Herschel  Mayall  and 
Ethel  Wilk. 

*  *         * 

Charles  Albin,  the  photog- 
rapher, has  been  signed  by 
Samuel  Goldwyn.  He  is  to  go 
to  the  Coast  for  Sam,  who 
knows  talent  arid  calls  for  ex- 
cellent "stills."  Albin  went  to 
Europe  with  the  Henry  King 
unit  on  "Romola"  and  "The 
White  Sister." 

*  *        * 

Sam  Hardy,  ivhose  hobby  is  meet- 
ing trains,  was  down  to  the  depot 
t'other  day  to  meet  "Babe"  Ruth,  a 
felloiv  First  National  star.  Sam  is 
sorry  he  did  not  study  baseball  at 
Yale.  He  specialized  in  football  arid 
law. 

*  *         * 

Filmdom  will  be  well  repre- 
sented at  the  entertainment  to 
be  given  tonight  at  the  Lib- 
erty theater  in  behalf  of  the 
fund  for  crippled  children.  A. 
A.  Reuben  of  "Reuben's"  is  in 
charge  of  the  benefit  show. 


Start  Mystery  Comedies 

Romm-Porter  Prod.,  Inc.,  start 
work  Monday  at  Tec-Art  on  a  series 
of  two-reel  mystery  comedies  based 
upon  the  exploits  of  a  criminologist. 
The  stories  have  been  written  by  Ar- 
thur Hoerl  and  production  will  be 
under  direction  of  Burton  King.  A 
series  of  twelve  comedies  is  sched- 
uled for  production,  the  first  of  which 
will  be  "The  Butler  and  Yegg  Men"  to 
be  followed  by  "The  Old  Gray  Hair," 
"Monkey  Business"  and  "The  Haunt- 
ed Souse."  The  cast  will  be  headed 
by  Reno  Riano.  revue  comedy  star. 
The  cast  will  include  Leonard  St. 
Leo,  Arthur  Donaldson,  Jack  Mac- 
Lean,  Serg  Romra  and  Joe  Burke. 
The  photography  will  be  in  charge 
of  Marcel     Le  Picard. 


Brown  to  Coast 

Karl    Brown,   who   directed    "Stark 
Love,"  left  Thursday  for  Hollywood. 


|  SAM  MINTZ  I 

SCENARIST 

|   "The  Cheerful  Fraud"  | 

|         "The  Potters"  | 

Now  Wilh  {j 
Famous  PlayerS'Lasky 


Cozine  with  La  Cava 
Ray  Cozine,  who  has  been  with  the 
Herbert  Brenon  unit  on  "The  Tele- 
phone Girl,"  has  joined  the  Gregory 
La  Cava  company,  which  is  making 
"The  Timid  Soul",  starring  W.  C. 
Fields. 


Hamilton   on   Coast 
Alexander  Hamilton,  vice-president 
and  treasurer  of  the  Jess  Smith  Prod., 
has  arrived  on  the   Coast.   His  com- 
pany  is  producing   "The   Poor   Nut." 


Rogers  Writing  Original 
Howard    Emmett    Rogers,    of    the 
Paramount  Long  Island  studio  scen- 
ario   department,    is    writing    "Hey, 
There,  Cabby"  an  original  story. 


Gray   in    California 
George     Gray,     who     wrote     "The 
Crimson    Flash,"    a    Pathe    serial,    is 
now    in    California.       He    is    writing 
originals  for  Pathe. 


Sam  Hardy 

Coming  in 

"Orchids  and  Ermine" 

"High  Hat" 


r— 


|  Forrest  lialsey 


SCREEN  PLAYS 

EDITORIAL 
SUPERVISOR 

'Broadway  Nights' 

(Robert  T.  Kane  Prods.) 


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DAILY 


Sunday,  March  6,   1927 


SURVEYING  MARKET  CONDI- 
TIONS IN  OTHER  COUNTRIES 
AND  WEEKLY  REPORTING 
THE  ACTIVITIES  OF  FOREIGN 
FILM   FOLK 


Foreign  Markets 


COVERING   IMPORTANT   FILM 
CENTERS:    LONDON   —   PARIS 
BERLIN  —  BRUSSELS  —  SYD- 
NEY   —    ROME    —    MOSCOW 
GLASGOW      AND      OTHER 
FOREIGN    POINTS 


By  JAMES  P.   CUNNINGHAM 


London   News 

By   ERNEST    IV.   FREDMAN 
Editor,    "The    Daily    Renter" 
London — T.    C.    Elder,   joint    man- 
aging director  of  Stoll  Pictures,  Ltd., 
succeeds     Simon     Rowson     as     next 
chairman  of  the  K.  R.   S. 

*  *         * 

Soman  and  Tucker  in  Deal 

Claude  Soman,  head  of  Film  Exploitations, 
Ltd.,  has  concluded  a  deal  with  C.  Y.  Tuc- 
ker, of  Pioneer  Film  Agency,  for  the  dis- 
tribution of  several  films  in  the  United  King- 
dom. The  first  three  are  "Should  One 
Marry."  with  Vilma  Banlcy;  "Malice,"  with 
Paul  Wegener,  and  "Love  Stories,"  in  which 
Olga  Tschechowa  is  featured.  These  are  to 
be  released  as  Gloria  Prod,  and  will  be  fol- 
lowed by  several  to  be  made  by  E.  A.  Du 
Pont,     including    "Whitechapel". 

*  *  * 

14  Countries  Involved  in  Deal 

By  the  terms  of  a  distributing  deal  closed 
by  Rudolph  Solomon,  of  Graham  Wilcox 
Prod.,  "White  Heat"  will  be  handled  by  an 
unnamed  company  in  14  European  and  Asia- 
tic   countries. 

*  %  ^ 

Kinema  Carnival  Held 

The  annual  Kinema  Carnival  was  held 
Friday  at  the  Royal  Opera  House,  Convent 
Garden.  The  majority  of  local  film  folk  at- 
tended. 

*  *  * 

Hitchock  Again  with  Gainsborough? 

Immediately  following  "Downhill,"  which 
Alfred  Hitchcock  will  complete  in  two  weeks 
for  Gainsborough,  "Easy  Virtue,"  the  Noel 
Coward  play,  will  be  placed  in  work  at  the 
Islington  studio.  It  is  understood  Hitchock 
will    also    direct    the    latter 

*  *  * 

K.  R.  S.  Dinner  a  Success 

The  annual  dinner  of  the  Kinematograph 
Renters'  Society,  held  at  the  Savoy,  was  a 
huge  success.  Prominent  people  in  films  and 
in    civic   circles    attended. 

Jack  Hylton,  "Jazz  King,"  in  Films 

Harry  B.  Parkinson  has  secured  Jack 
Hylton  for  pictures.  Hylton  is  sometimes 
called  the  English  "Paul  Whiteman"  and  he 
will  appear  with  his  entire  band  in  a  series 
of  one-reel  novelty  films,  titled  "Syncopated 
Melodies." 


New   Unit   at    Munich 

Munich  — ■  The  new  producing  company, 
Sulfa,  G.  M.  B.  H.,  has  started  work  on  its 
first.  Three  features  are  planned  for  1927, 
with  Joseph  Berger,  formerly  with  the  Union 
Munich,  in  charge  of  direction.  D.  Fried- 
rich   Shartler   is   manager   of   Sulfa. 


Count  Antamoro  Filming  Epic 

Rome — Count  Jules  Antamoro  will  soon 
finish  production  of  "Brother  Francis,"  said 
to  be  one  of  the  most  elaborate  pictures  turned 
out  for  the  home  market.  Working  at  the 
I.  C.  S.  A.  studio,  which,  at  present,  is  the 
only   one  open   in   Italy. 

Bluebird  Films   Starts 

Sydney — Bluebird  Films  has  been  organ- 
ised here  to  produce. 


Ufa  in  Spain 

Barcelona — Ufa   has   opened   a   branch   here. 


Foreign    Rights 

COMPLETE    PROGRAM 
Every   Type  of   Production 
Specials-Features-Shorts 
Selected    with    Expert    Knowledge    of 
Foreign   Requirements 

FERDINAND  H.  ADAM, 

International    Film    Distributor, 

152  West  42d  St.     -     New  York  City 

Cable   Ferdinadam.      Phone   Wis    1143 


The  World  in  Survey 

Authoritative  and  complete  data  on  the  industry  in  practically 
every  country  on  the  globe  is  contained  in  a  special  section  of  the 
1927  FILM  YEAR  BOOK.  Each  week,  this  department  presents 
the  general  report  on  conditions  in  one  country,  as  appearing  in 
the  YEAR  BOOK.  Trade  lists  are  not  included.  The  fourth  of 
the  series  follows: 

Belgium 

Agitation — No  agitation  against  American  flms. 

Censorship — Strict    censorship,    children    under    16    not    permitted    in    picture    halls. 

All   films   must   obtain   an   authorized   card   by    submitting   a   detailed   scenario   of 

the    film    in    duplicate.      One    copy    of    the    card    and    scenario    must    accompany 

the  film  everywhere  and  shown  on  demand. 
Competition — American   pictures   shown   85%.      German   next. 

Copyright    Relations — Established    by    Presidential    Proclamation    July    1,    1891,    ex- 
tended  April   9,   1910   and  June   14,   1911. 
Production — None. 

Taxes — High.      Announce    a    new    customs    regulation    pertaining    to    films.       It    pro- 
vides   for  a   duty  of   20   centimes   per  one  imported   meter   of   negative    film,   and 

30    centimes   for   every    imported   meter   of   positive. 
Theaters — 800.      Brussels,    82,   Antwerp,    50. 
Imports   from   U.S.A. — 

1913—1,500  feet;  value  $250. 

1923—650.000  feet;  value  $23,000. 

1924—1,500.000  feet;   value  $55,000. 

1925—3.500,000  feet;   value  $115,000. 
Exports  to  U.S.A. — 

1913 — None. 

1923 — 1.058  feet;   value  $85. 

1924 — None. 

1925—5,500    feet;    value   $550. 

1926—1.500.000   feet;    value   $50,000. 


The   French  Trade 

By  Arrangement  with 
■LA    CI.VEMATOCRAPHIE  FRANCAISE' 


Paris — Three  stories  written  by  members 
of  the  newly-formed  Societe  Cinematographi- 
que  des  Auteurs  Fraucais  d'Imagination,  have 
been  placed  in  production.  Eight  authors,  in- 
cluding Pierre  Benoit,  Henry-Dupuy  Mazuel, 
Alfred  Machard.  Henry  Champly,  Thierry 
Sandre,  Marcel  Priolet,  Jean-Jose  Frappa  and 
Pierre  Chanlaine,  formed  this  company.  They 
will  write  originals  for  the  screen  and  each 
film  will  bear  the  names  of  the  eight  authors. 
The  three  pictures  in  work  are  "The  Youth 
of  Paris,"  "Mitiouka  and  Her  Heart"  and 
"A    Crime    by    Wireless." 

Starts  School  of  Dancing 

Under  management  of  Harry  Portman,  a 
director  of  Gaumont-Loew-Metro  Theaters, 
which  operates  Gaumont  houses,  a  school  of 
dancing  is  to  be  inaugurated  at  the  Gaumont 
Palace.  The  idea  is  to  offer  free  tuition  to 
girls  desiring  to  become  professionals  in  the- 
ater work. 

New  French  Technical  Book 

Michael  Coissac,  author  of  "Le  Cinema 
tographe,"  has  published  a  new  volume,  titled 
"Le  Cinematographe  and  l'Enseignement." 
It  is  a  guide  to  instruction  and  education 
via  films,  and  covers  scientific,  historical, 
geographical  and  literary  angles. 
*  *  * 

Balfour  in  New  Picture 

Immediately  after  finishing  in  "Little  Devil 
May  Care,"  Betty  Balfour,  commenced  work 
in  "The  Circus  Lady,"  directed  by  Louis 
Mercanton.  Societe  des  Cineromans  will  dis- 
tribute. 

Some  New  Productions 

French  producers  are  busy.  Some  of  their 
new  releases  include:  "The  Night  is  Ours," 
made  for  Societe  Nationale  de  Films  by 
Adelqui  Miller,  from  the  play  by  Kiste- 
mackers;  "The  Cross."  a  Majestic  Film,  from 
the  scenario  by  Burton  George,  and  featur- 
ing Jean  Anglo;  "La  Menace,"  produced  by 
Jean  Bertin  for  Jacques  Kaminsky,  from 
story  by  Pierre  Fronda;  Jacques  Feyder's 
"Le  Roi  Lepreux,"  by  Pierre  Benoit;  a  film 
to  be  made  featuring  the  negro  player,  Jose- 
phine  Baker,    by    William   de   la   Fontaine   for 


M.     Monat,    and    which    the    Paris    branch    of 
Famous    will   distribute. 

Aubert   Secures   New  Films 

Aubert  Films  will  distribute  "L'Homme 
a  l'Hispano"  in  France.  Made  by  Films 
d'Art  (Delac  and  Vandal).  Aubert  has 
also  purchased,  for  France,  Belgium,  and  the 
Colonies,    "Rein    que    les    Heures." 


Propaganda    for    French    Navy 

The  Gov't  has  arranged  with  a  prominent 
local  producer  to  produce  three  short  reels 
for    naval    propaganda. 


French  Imports  Gain,  Exp.  Decrease 

Washington  Bureau  of  THE  FILM  DAILY 
Washington — Exports  of  films  from  France 
during  1926  totaled  4,823  metric  quintals, 
valued  at  123,912,000  francs,  as  compared  with 
exports  of  5,210  metric  quintals,  with  a 
value  of  187,460,000  francs  in  1925,  accord- 
ing to  the  Dept.  of  Commerce.  French  im- 
ports in  1926  amounted  to  2',704  metric  quin- 
tals, valued  at  47,472,000  francs,  compared 
with  imports  of  2,692  quintals,  with  a  value 
of   17,939,000  francs   in  the  preceding   year. 


Franco-Russian   Deal 

Soviet  Government  Signs  with  French 

Company    for    Latter    to    Supply 

Film  for  Twenty-five   Years 

Moscow — The  Soviet  has  signed  a  contract 
with  the  Societe  Industrielle  de  Matieres 
Plastiques,  by  the  terms  of  which  the  latter 
will  have  a  25-year  monopoly  on  the  manu- 
facture of  film,  photographic  paper  celluloid 
articles,    etc.,    in    Russia. 

Plants  will  be  erected  at  Podmos-Kownaia, 
near  Moscow,  work  immediately  starting  on 
the  work  shops.  The  French  organization 
contracted  to  supply  300,000  kilos  of  cellu- 
loid annually,  while  the  manufacture  of 
photographic  paper  will  begin  in  the  autumn 
of  1929.  turning  out  20.000,000  meters  of 
films  yearly.  All  necessary  machinery  will 
be  allowed  to  enter  Russia  duty  free  and  when 
the  life  of  the  contract  expires,  plants  and 
"onaratus  will  become  the  property  of  the 
Government. 

Meet  to   Discuss   Next  Convention 

Berlin — A  preliminary  meeting  of  the  com- 
mittee of  arrangements  was  held  at  the  Palais 
Royal  to  discuss  the  next  International  Film 
Congress,  which  this  year  will  take  place  in 
Berlin 


r— — - 


FOREIGN   FILM   DISTRIBUTOR 

CLASSPLAY  PICTURES  CORP. 

Henry    R.    Arias,    Pros. 

1540   BROADWAY.    N.    Y.   C. 

Cable  HENARIAS   Phone  Bryant  2697 


.—J 


RICHM0UNT  PICTURES,  Inc. 

723  7th  Avenue  New  York  City 

D.  J.  MOUNTAN,  Pre*. 

Exclusive  foreign  represen- 
atives  for  Rayart  Pictures 
Corporation  and  other  lead- 
ing independent  producers 
and  distributors. 

Cable  Address:  RICHPICSOC,  Parii 
Cable    Adress:     DEEJAY,    London 
Cable   Address:    RICHPIC,   N.   Y. 

Exporting   only    the    best    in 
Motion  Pictures 


, 


Capital  Production  Exporting  Co. 

Inc. 

"Productions  of  Merit" 

Available  for  Immediate  Release 


SOCIETY  DRAMAS 
WESTERN  FEATURES 
STUNT   MELODRAMAS 


TWO   REEL  COMEDIES 
NOVELTY  SHORTS 
TWO    REEL   WESTERNS 


A  Comprehensive  Line-Up  of  a  Large  Variety  of  Product 
729  Seventh  Avenue,  New  York 


Cable  Address 
PIZORFILM 


THE 


Sunday,  March  6,   1927 


&&^ 


DAILY 


The  French  Theater  Field 

Paris — Some  interesting  facts  came  to  light 
in  a  recent  compilation  of  the  number  of 
seats  in  several  of  the  large  cities  of  France. 
Paris  is  far  from  holding  first  place.  Toulon 
comes  first,  with  93  seats  per  1,000  inhabi- 
tants, though  the  city  only  has  9,800  seats 
and  105,000  inhabitants.  Paris  has  but  45 
seats  for  every  thousand  inhabitants,  though 
there  are  3,500,000  people.  The  following 
table  shows  how  the  capacities  of  several 
French   towns   vary: 

Per 

Inhabitants       Seats        1,j00 

Bordeaux    265.000  21,600  82 

Marseilles   600,000  47,830  80 

Rouen        125,000  6,150  49 

rjile  210,000         16,120         77 

Strasbourg    171,000  7,110  42 

Ly0„s       524.000  18,300  35 

Saint-Etienne     ..    150,000         13,150         87 

Roubaix     114,000  7,850,        69 

Toulouse    175,000  8,490         48 

Other  towns  where  development  would  be 
profitable  are  Nice,  Rheims,  Nancy  and  Nan 
tes  Lourdes,  which  has  but  9,000  in- 
habitants, counts  3,000  cinema  seats,  which 
is  333  per  1,000,  the  highest  proportion  in 
France.  The  least  seated  town  is  Lyons, 
with  only  35    seats   per    1,000   inhabitants. 


Home    Product    Preferred 

Berlin — Although  films  imported  into  Ger- 
many during  1926  were  nearly  double  the 
domestic  pictures  shown,  home  product  re- 
ceived more  bookings  in  Berlin  theaters. 
The  tabulation  which  follows  shows  the  per- 
centage of  German  productions  shown  in  Ber- 
lin during  1926,  arranged  by  months: 
Month  Per  Cent 

January 63 

February     62 

March     59 

April      68 

May     38 

June     54 

July    60 

August    6/ 

September   52 

October      61 

November      58 

December      57 


Average    for    Year 


5S 


Motion   Pictures   Honored 

Paris — The  Board  of  Directors  of  the  Na- 
tional Conservatory  of  Arts  and  Trades  an- 
nounces the  creation  of  a  museum  for  the 
seventh  art :  the  motion  picture..  The 
museum  will  be  open  next  month,  under 
the  chairmanship  of  Messrs.  Grimoin-Sanson, 
Cromer  and  Coissac,  who  with  the  assistance 
of  Henri  Gahelle,  will  also  install  the  num- 
erous gifts  already  received,  which  will  be 
classified  in  two  sections,  photographic  and 
cinematographic. 


Three   New  Theaters   in   Madrid 

Madrid — Three  picture  houses  were  opened 
in  Madrid  during  recent  weeks,  the  latest 
a  2,000  seater  called  the  Music  Palace.  It 
is  claimed  to  be  the  most  beautiful  theater  in 
Spain.  The  opening  feature  was  "Queen's 
Heart,"  a  domestic  production  filmed  mostly 
at  the  Royal  Palace.  The  Queen  of  Spain 
and  the  Prince  of  Asturias,  appear  in  the 
film. 


Nearly  Finished  with  "Feu" 

Paris — Jacques  de  Baroncelli  will  soon  fin- 
ish his  maritime  film,  "Feu,"  for  Cinero- 
mans  Prod.  Dolly  Davis  is  starred,  sup- 
ported  by   Charles   Vanel   and   Maxudian. 


Duty  on  Printed  Stock  Doubled 

Rome — Among  recently  revised  regulations 
made  by  the  Italian  Government  is  that  of 
printed  stock,  the  duty  on  which  has  been 
doubled 


Italian  Renters  Organize 

Turin,  Italy — The  Film  Renters  &  Ex- 
hibitors Co.,  Ltd.,  has  been  established,  with 
Virgilio    Salin  as   president. 


New  Renter  in  Rome 

Rome — A    new    renting    firm,    A.    Bosco    & 
Co.,   has   opened   offices   here. 


Natan  Opens  Two  Studios 

Paris — M.    Natan   opened   his   two    new    stu- 
dios   at    Montmartre    during    the    past    week. 


Seek    Twice-Weekly    Change 

Washington  Bureau  of  THE  FILM  DAILY 
Washington — A  statement  from  the  Dept.  of 
Commerce  points  out  that  the  trade  in  France 
is  experiencing  considerable  trouble  over  pro- 
gram changing.  At  present,  with  the  excep- 
tion of  long  run  houses,  programs  there  are 
only  changed  once  a  week,  on  Friday.  Dis- 
tributors are  seeking  to  introduce  a  twice- 
weekly  change  policy  in  theaters  located  in 
cities    of    100,000   or   less. 

In  the  larger  cities,  a  weekly  change  suf- 
fices. However,  cities  of  the  second  class, 
and  lower,  need  two  changes  a  week.  This, 
is  attributed  to  the  fact  that  few  cinemas 
operate   in   these  towns. 


Two  New  Cinemas  for  London 

London — Arthur  Segal  has  acquired  a  site 
at  Brixton  for  the  erection  of  a  theater  which 
it  is  said,  is  the  largest  in  the  kingdom,  with 
accommodation  for  4,000.  The  total  cost  is 
expected    to    exceed     £250,000. 

While  intended  primarily  for  stage  plays, 
the  new  Casino  at  Tottenham  Court  Road 
and  Oxford  St.,  will  be  convertible  when  ne- 
cessary into  a  picture  theater.  Sir  Alfred 
Butt    is    managing    director. 


Russia  a  Competitor? 

Moscow — Huntley  Carter,  writing  in  the 
"Soviet  Union  Monthly"  upon  the  progress 
of  the  cinema  in  Russia,  states  that  in  his 
opinion  that  country  is  the  only  one  that 
"can  provide  the  rest  of  the  world  with  a 
really  effective  alternative  to  the  American 
commercial — and  many  of  them,  debasing — 
films  which  have  invaded  and  taken  complete 
possession  of  the  whole  of  Eastern  and  West- 
ern Europe"    (exclusive,  of  course,  of  Russia). 


Sweden   Picturized 

Stockholm — The  Tullbergs  Film  A.  S.  has 
finished  the  production  of  a  documentary 
film  on  Sweden  and  the  Swedish  industry. 
The  president  of  this  company,  Capt.  Ragnar 
Ring,  has  sent  a  print  to  the  Swedish  Lega- 
tion at  Paris,  where  French  associations, 
schools,  and  geographical  societies  can  ob- 
tain it  free  and  have  it  projected  without 
charge. 


Author-Producers'    Society   in   Paris 

Paris — Under  the  title  Societe  Cinemato. 
graphique  des  Auteurs  Francais  d'lmagination, 
MM.  Pierre  Benoit,  Henri-Dupuy  Mazuel,  Al- 
fred Machard,  Henry  Champly,  Thierry  San- 
dre,  Marcel  Priollet,  Jean-Jose  Frappa  and 
Pierre  Chanlaine  have  formed  a  working  so- 
ciety for  the  writing  of  scenarios.  Each  film 
will    appear    under    eight    authors'    names. 


To    Exhibit    Peru    Via    Films 

Lima,  Peru — By  order  of  the  Government,  a 
film  is  being  produced  for  exhibition  at  the 
Seville  Ibero-American  Exposition.  The  com- 
pany making  the  film  is  Compania  Cinema- 
tografica  Nacional  Inca  Film  and  will  take 
scenes  in  all  the  principal  and  historical 
spots   of  the  country. 


Drastic  Order  Against  French  Films 

Constantinople — The  Turkish  Government 
has  ordered  that  French  films  may  only  en- 
ter Turkey  by  aerial  transport.  It  is  not 
known  just  what  motive  is  behind  the  order, 
or  whether  this  also  applies  to  other  coun- 
tries. French  officials  have  forwarded  a 
request    from    Paris    for    further    information. 

Film    University    Starts    Operating 

Brussels — The  first  meeting  of  the  recently 
created  Film  University,  was  attended  by 
leading  educators  and  film  folk.  The  Uni- 
versity was  founded  for  the  propagation  of 
educational  films  and  the  production  of  docu- 
mentary films. 


"Kontingent"   Proposed   for   Italy? 

Rome — It  is  understood  that  a  one  to  ten 
"kontingent"  is  proposed  in  a  measure  which 
is  understood  to  have  the  support  of  the 
Fascist    Government. 


New  Exporter   Receives  Charter 

The  American  Independent  Film  Export 
Co.  has  received  a  charter  of  incorporation  at 
Dover,  Del.,  to  import  and  export.  Capital 
is  $50,000. 


Newspaper   Opinions 


"it" 

Paramount 

AMERICAN—*  *  *  it  is  handled  in  a 
light  and  amusing  manner  *   *   * 

DAILY  MIRROR—*  *  *  does  give  us 
Clara  Bow,  as  luring  a  human  dynamo  and 
whirlwind  flirt  as  ever  graced  silver  sheet. 
Clara   is  a   knockout   *    *   * 

DAILY  NEWS—*  *  *  a  good  picture,  en- 
tertaining throughout,  well  played,  well  di- 
rected and  titled  *   *  * 

EVENING  JOURNAL—*  *  *  quite  en- 
tertaining   *    *    * 

EVENING    WORLD—*    *    *    As    "It"    is. 

we    have    a    first    class    bit    of    entertainment 

*    *    * 

GRAPHIC—*  *  *  well  done,  has  some 
clever    subtitles    *    *    * 

HERALD—*  *  *  Clarence  Badger  is  a 
good  director,  but  everyone  *  *  *  seemed 
imbued  with  the  idea.  "Gosh,  this  has  got 
to   have   sex  appeal!"   *   *   * 

POST — *  *  *  Some  very  ordinary  foolish 
ness  anent  department  stores,  amusement 
parks  and  private  yachts  goes  on  from  time 
to   time    *    *    *  * 

SUN — *  *  *  handed  a  practically  plotless 
story,    has    directed    capably    if    not    brilliantly 

TELEGRAM—*  *  *  has  most  decidedlv 
not  "It"  nor  that  nor  anything  to  offer  but 
an  acute  pain  in  the  cervical  zones.  In 
fact,  taking  "It"  by  and  large,  it  is  pretty 
impossible    *    *    * 

TELEGRAPH—*  *  *  clever  little  comedy 
well  directed,  well  produced,  well  acted,  with 
some   sparkling  originality   in  the  titles    *    *    * 

TIMES—*  *  *  This  production  is  well 
mounted  and  cleverly  photographed.  She 
(Clara   Bow)    is   vivacious   *   *   * 

WORLD—*  *  *  Old  and  pretty  lightweight 
stuff,  well  done  on  the  usual  lines  but  with 
unusually  good  captions.  There  are  no  thrills 
or   exceptional   shots   *    *    * 


"The    Red    Mill" 
M-G-M 
Capitol 

AMERICAN—*  *  *  Mi-s  Davies  is  as 
radiant  as  the  proverbial  rose  in  the  "dress 
up"  sequence  and  clever  as  can  be  as  the 
little    unkempt    slavy.    *   *   * 

DAILY  MIRROR—*  *  *  boasts  many 
beautiful  sets.  The  early  ice-skating  scenes 
are  charming     *   *   * 

DAILY  NEWS—*  *  *  a  happy,  snappy 
comedy  vehicle,  *  *  *  and  Marion  Davies 
proves    again    that    she    is    meant    for    funny 

flickers    and    not    the    sad    and    sorrowful    sort. 

*  *   # 

EVENING  JOURNAL—*  *  *  Marion  Da- 
vies is  a  revelation  in  "The  Red  Mill,"  *  *  * 
The  audience  shrieked  at  her  antics,  for  the 
film  is  hilariously  funny,  and  Marion,  whose 
flair  for  comedy  tops  that  of  any  actress  on 
the  screen  is  lovably  impish.    *   *   * 

EVENING  WORLD—*  *  *  grinds  all  too 
slowly,  and  it  grinds  to  exceedingly  small  ef- 
fect, considering  its  cast  of  highly  capable 
players,    including    Marion    Davies    *  *   * 

GRAPHIC—*  *  *  Where  there  is  fun  and 
the  laughter  flows  Marion  Davies  is  at  her 
best,  and  never  has  she  been  to  better  advan- 
tage than  in  this   latest  picture.    *   *   * 

HERALD-TRIBUNE—*  *  *  seems  rather 
mild  entertainment,  in  spite  of  the  fact  that 
the  cast  is  fine,  the  titles  funny  and  the 
photography    perfect.     *   *   * 

POST—*  *  *  Without  titles  "The  Red 
Mill"  might  be  labeled  fair  amusement  with 
them,    it    is    just    another    exhibition    of    what 

some  movie  producers  seem  to  think  is  humor 

*  *   * 

SUN — *  *  *  not  important,  nor  is  it  the 
funniest  of  recent  comedies.  It  is,  however, 
handsome  to  the  eye,  undemanding  of  any 
mental  response  and  pleasant  light  entertain- 
ment.  *  *   * 

TELEGRAM—*  *  *  is  just  too  enthusiasti- 
cally "quaint"  for  words.  It  reminds  you 
at  once  of  all  the  Dutch  plates  and  tiles 
and  landscapes  that  you  have  ever  seen  and 
of  all  the  Brincker  books  that  you  have  ever 
read.    *   *   * 

TIMES—*  *  *  Marion  Davies  and  others 
in  the  cast  do  their  best  to  imbue  their  re 
spective  characters  with  individuality,  which 
is  a  pretty  thankless  task.  This  chronicle 
is   a   Cinderella   yarn     *  *   * 

WORLD—*  *  *  'I  have  no  doubt  that 
about  the  only  favorable  thing  which  may  be 
said  with  accuracy  and  fair  play  about  "The 
Red  Mill"  is  that  in  it  Marion  Davies  looks 
quaint.     Otherwise  it  is  pretty  terrible.  *  *  * 


"Taxi!     Taxi! 

Universal 
Hippodrome 

AMERICAN—*  *  *  It  is  an  entertaining 
though  unpretentious  little  romance  and  un- 
reels with  the  smoothness  of  silk.  The  "gags" 
are    not    planted.    *   *   * 

DAILY  NEWS—*  *  *  Most  of  the  movie 
is  given  over  to  the  unsmiling,  dry  wit  of 
Edward  Everett  Horton,  whose  complete  un- 
derstanding of  his  role  makes  this  a  bit  differ- 
ent than  just  the  average  cinema  laugh  pro- 
voker.   *   *   * 

EVENING  JOURNAL—*  *  *  is  a  splen- 
did  example  of  good  direction.  Melville  E. 
Brown  directs  the  sequences  with  an  ease 
that    results    in    delightful    comedy.    *   *   * 

EVENING  WORLD—*  *  *  Melville  W. 
Brown's  direction  leaves  little  to  be  desired. 
"Taxi,  Taxi"  is  full  of  good  cinematic  ef- 
fects.   *  *  * 

HERALD-TRIBUNE—*  *  *  a  slow-mov- 
ing vehicle  used  to  transport  Edward  Everett 
Horton  from  featured  player  to  stardom. 
And  how,  we  wonder,  how  did  they  manage 
to    make    it   so   dull.    *  *   * 

SUN — *  *  *  Sometime,  somewhere  there 
is  a  movie  farce  in  which  the  characters  be- 
have like  idiots  which  still  manages  to  be 
funny.  "Taxi,  Taxi,"  I  regret  to  say,  is 
not   one   of  these.    *  *  * 

TIMES—*  *  *  While  there  is  a  good  deal 
of  fair  comedy  in  "Taxi,  Taxi,"  Melville  W. 
Brown's  second  production,  it  does  not  pos- 
sess the  shafts  of  irresistible  wit  that  coursed 
through  the  scenes  of  "Her  Big  Night,"  the 
film  with  which  Mr.  Brown  made  his  bow 
as    a   director.    *  *   * 

WORLD — *  *  *  it  does  seem  to  me  that 
Mr.  Horton  is  a  motion  picture  actor  of 
extraordinary  ability.  I  don't  know  of  any 
other  comedy  performer  who  could  have  ren- 
dered "Taxi,  Taxi"  anything  better  than  a 
very  comic   valentine.    *  *  * 


"The  Third  Degree" 

Warners 

Paramount 

AMERICAN—*  *  *  all  would  have  indeed 
been  well  if  the  director  and  cameraman 
hadn't  decided  to  go  violently  "artistic"  and 
so  spoil  an  otherwise  wholesome  picture  pie 
with    too    much    frosting.    *   *   * 

DAILY  MIRROR—*  *  *  It  is  much  too 
long  and  mediocre  minus.  It  has  so  much 
trick  photography  in  it  that  one  gets  seasick 
viewing    it.    *   *  * 

DAILY  NEWS—*  *  *  rates  first  degree 
for  action  and  photography,  but  its  situations 
are  age-old,  and  its  titles  trite  and  too  numer- 
ous.  *   *   * 

EVENING  JOURNAL—*  *  *  It's  an  un- 
satisfactory imitation  of  "Variety"  and  those 
other  German  pictures  that  introduced  what 
are    known    as    movie    angles.  **   *   * 

EVENING  WORLD—*  *  *  emerges  as 
good  melodrama  told  in  large  part  in  good 
cinema.  It  is  somewhat  related  to  "Variety" 
in  theme  and  in  an  abundance  of  camera  ef- 
fects.   *   *   * 

GRAPHIC—*  *  *  The  public  must  take 
it  in  gulps  with  a  credulous  heart  and  re- 
member that  the  players  in  this  film  de- 
served a   better   fate     *  *  * 

HERALD-TRIBU'NE— *  *  *  "The  Third 
Degree"  has  in  it  little  variety  but  a  great 
deal  of  "Variety."  Whole  scenes  have  been 
lifted  from  the  German  picture.   *   *   * 

POST—*  *  *  is  old  stuff  and  all  of  the 
modern  camera  effects  in  the  world  cannot 
bring  it  up  to  date  without  equal  attention 
to  common   sense  characterization.    *   *  * 

SUN — *  *  *  A  tawdry,  ancient  story,  con- 
taining all  the  stock  situations  of  all  the  melo- 
dramas of  the  last  twenty  years,  it  is  so  skil- 
fully constructed,  acted,  lighted  and  shot  that 
it    works    up    excellent    suspense.    *  *  * 

TELEGRAM—*  *  *  The  director  is  Mich- 
ael Curtiz,  who  suffers  (along  with  his  pic- 
ture) from  an  ungovernable  yearning  to 
mount  his  camera  on  roller  skates  and  push 
it  gleefully  up  the  lot  and  down  again.    *  *  • 

TIMES—*  *  *  There  is  in  this  film  an 
orgy  of  dissolves,  but  in  quite  a  number  of 
cases  these  are  emphatically  effective.  Mr. 
Curtiz  also  delights  in  running  his  camera 
back  and  forth  and  although  this  stresses  the 
situation  it  is  sometimes  quite  welcome.  *  *  * 

WORLD—  *  *  *  The  scenario  writer 
floundered  in  utter  inability  to  tell  a  story 
and  tell  it  straight,  and  the  result  was  hope- 
less   chaos,    very    dull    at    that.    *  *  * 


THE 


m 


Jetta  Goudal  in 

"White  Gold" 

P.  D.  C.  Length:  6800  ft. 

POWERFUL  DRAMA  SPLEN- 
DIDLY ACTED  AND  WITH 
SUPERB  DIRECTION.  UNFOR- 
TUNATELY NOT  THE  TYPE 
THAT  SUITS  THE  BOX  OFFICE 
BEST. 

Cast Jetta  Goudal  gives  a  re- 
markably fine  performance  in  a  most 
appealing  characterization.  George 
Bancroft  excellent.  George  Nichols 
and  Kenneth  Thomson  both  do  very 
well.  Clyde  Cook  in  a  small  com- 
edy role. 

Story  and   Production Tragedy. 

"White  Gold"  is  essentially  a  drab 
affair  but  so  powerfully  dramatic,  so 
genuinely  moving,  it  cannot  fail  to 
attract  the  attention  of  the  minority 
who  appreciate  the  art  in  motion  pic- 
tures. It  is  not  the  so-called  box 
office  type  of  picture.  Its  ending 
would  never  satisfy  the  masses.  Wil- 
liam K.  Howard's  direction  shows 
flashes  of  real  genius.  His  method 
of  creating  atmosphere  appropriate 
to  the  action,  while  not  relatively 
new,  is  most  effective.  The  monot- 
onous creaking  of  a  rocker,  the 
dreary  routine  of  farm  life,  the  sick- 
ening desert  heat,  all  these  and  more 
creative  detail,  make  his  efforts  out- 
standing. 

Direction William   K.    Howard; 

distinctive. 

Author J.  Palmer  Parsons 

Adapted  by Garret  Fort- 
Marion  Orth 

Photography Lucien  Andriot; 

good.  

Leon  Errol  in 

"The  Lunatic  At  Large" 

First  National         Length:  5521  ft. 

GENEROUS  SHARE  OF 
LAUGHS  IN  COMEDY  THAT 
COMES  FROM  UNIQUE 
SOURCE.  ERROL  AND  HIS 
TRICK  KNEE  CONTRIBUTE 
MUCH    OF    THE    FUN. 

Cast.. Good  all  around  cast  with 
Leon  Errol  getting  a  lot  of  fun  out 
of  trying  to  convince  a  whole  crew 
of  people  that  he  isn't  a  lunatic. 
Dorothy  Mackaill  pleasing  but  not 
important.  Kenneth  MacKenna  in 
a  dual  role. 

Story  and   Production Comedy. 

Errol  is  a  knight  of  the  road  who 
changes  clothes  with  an  escaped  in- 
mate of  a  sanatorium  and  walks  right 
into  a  series  of  comedy  complications 
that  at  times  are  really  quite  hil- 
arious. His  efforts  to  convince  the 
sanatorium  people  that  he  is  not  un- 
balanced only  gets  him  in  deeper 
and  they  humor  him  good  naturedly 
but  in  he  stays.  His  escape  follows 
and  leads  to  still  further  merriment 
when  Errol  attempts  to  save  a  young 
girl  from  marrying  an  escaped_  luna- 
tic who  has  changed  places  with  his 
twin  brother,  causing  the  sane  broth- 
er to  be  put  away  while  the  crazy 
one  fiendishly  plans  to  marry  the 
other's   fiancee.     Amusing  climax. 

Direction Fred    Newmeyer; 

good. 

Author J.    Storer    Clouston. 

Scenario Ray    Harris 

Eueene    Clifford. 

Photography .. L.  Wm.  O'Connell; 
good. 


■c&?± 


DAILY 


Sunday,  March  6,   1927 


"Stark  Love" 

Paramount  Length:   6000  ft. 

POWERFULLY  INTEREST- 
ING EXPERIMENT.  ONE  OF 
THOSE  RARE  ARTISTIC  EN- 
DEAVORS THAT  HELP  RE- 
LIEVE THE  MONOTONY  OF 
THE  STEADY  STREAM  OF 
CONVENTIONAL  FILMS. 

Cast Mountain    folk    selected 

by  Karl  Brown  to  act  out  their  every 
day  lives  before  the  camera.  Forrest 
James,  the  hero,  might  be  worth 
training.  Helen  Munday,  with  few 
exceptions,  quite  natural.  Silas 
Miracle,  the  old  mountaineer. 

Story   and   Production Drama. 

Karl  Brown,  erstwhile  cameraman, 
who  conceived  the  idea  of  transferring 
a  bit  of  real  life  to  the  screen,  with 
the  people  playing  their  own  lives  in 
their  own  community,  deserved  the 
recognition  and  the  backing  which 
Paramount  accorded  his  experiment. 
The  result  is  a  truly  commendable 
effort,  a  really  refreshing  variation, 
a  getting  away  from  the  tried  and 
true  formulas  of  picture  making.  Per- 
haps "Stark  Love"  will  not  come 
within  the  limits  of  what  constitutes 
a  "box  office"  picture  but  it  warrants 
the  unreserved  attention  of  any  and 
all  who  are  interested  in  motion  pic- 
tures for  art's  sake.  It  is  an  artistic 
achievement  in  every  sense,  not  a 
commercial  proposition. 

Direction Karl    Brown; 

highly    commendable. 

Author Karl    Brown. 

Scenario Karl  Brown. 

Photography James    Murray; 

good. 

"The   Snarl  of  Hate" 

Bischoff—S.  R.  Length:  .5300  ft 
MELODRAMA  WITH  ALL 
THE  ACCOMPANYING  ACTION 
AND  THRILLS.  SILVER- 
STREAK  A  KNOWING  ANIMAL 
AND  A  CRACK  DETECTIVE. 

Cast.  ..  .Johnnie  Walker  in  a  dual 
role,  one  of  which  he  survives.  Does 
first  rate.  Jack  Richardson  the  villain 
and  Wheeler  Oakman,  an  accomplice. 
Mildred  June  the  pretty  girl  saved  by 
hero  from  a  marriage  with  her  villain- 
ous  foster  father's  accomplice. 

Story  and  Production Melo- 
drama. Canine  cunning  is  duly  ex- 
ploited by  Silverstreak,  an  intelligent. 
well  trained  police  dog  who,  many 
times  of  late,  promised  to  equal  Rin- 
Tin-Tin,  his  most  conspicuous  rival, 
in  pantomimic  perfection.  Silver- 
streak  is  not  as  alert,  nor  has  he 
quite  the  "facial  expression"  of  Rinty, 
but  he's  a  fighter,  well  trained  and 
certain  to  win  the  admiration  of  most 
any  audience  what  with  his  smart  de- 
tective work  in  hedping  hero  Johnnie 
Walker  capture  the  man  who  killed 
his  brother,  the  dog's  master,  in  order 
to  steal  his  valuable  gold  mine.  A 
glove  found  at  the  scene  of  the  crime 
is  matched  by  Silverstreak  when  he 
finds  the  mate  to  it  in  villain's  home. 
Good   action   throughout. 

Direction Noel  Mason  Smith; 

satisfactory. 

Author Edward    Curtiss 

Scenario Ben  Allah 

Photography Jas    Brown,    Jr. 

Rood. 


Billy  Sullivan  in 

"The  Gallant  Fool" 

Rayart — S.  R.  Length:  4575  ft. 

ACTION  APLENTY  WITH 
YANKEE  HERO  TURNING  HIS 
TRICKS  IN  A  MYTHICAL  KING- 
DOM. GIVES  BILLY  SULLIVAN 
ALL  THE  CHANCES  TO  DO  HIS 
STUNTS. 

Cast.  ..  .Sullivan  very  slick  in  his 
princely  robes.  No  wonder  the  girl, 
Hazel  Deane,  falls  for  him.  Ferdin- 
and, son  of  Madame  Schuman-Heink, 
plays  a  small  part;  Jimmy  Aubrey  is 
the  comedian. 

Story  and  Production.  ..  .Mythical 
kingdom  romance.  Those  accustomed 
to  seeing  Sullivan  doing  his  stunts 
in  regulation  clothes  are  due  for  a 
thrill  when  they  see  him  all  togged 
out  in  the  white  breeches  and  mili- 
tary coat  of  a  mythical  kingdom 
prince.  Billy  makes  a  handsome 
prince  but  he  doesn't  forget  how  to 
use  his  right  nor  does  he  neglect 
to  supply  all  the  other  stunts  that 
generally  brand  his  pictures  as  good 
live  entertainment.  "The  Gallant 
Fool"  has  a  variety  of  attractive  loca- 
tions and,  on  the  whole,  the  produc- 
tion is  somewhat  more  pretentious 
than  is  usually  the  rule  in  the  average 
program  picture.  Billy  saves  a  prin- 
cess from  political  schemers  and 
otherwise  makes  himself  the  grand 
hero. 

Direction Duke  Worne ; 

good. 

Author Geo.    W.    Pyper. 

Scenario Same. 

Photography not     credited; 

good. 

"The  Princess  of 
Broadway" 

Pathe  Length:  5705  ft 

GOOD  "FAN"  DIET.  THEY'LL 
ENJOY  THE  ROMANCE  OF 
THE  LITTLE  WAITRESS  WHO 
BECOMES  A  THEATRICAL 
STAR. 

Cast. . .  .Pauline  Garon  first  rate  as 
the  heroine  and  Dorothy  Dwan  her 
pretty  sister.  Johnnie  Walker  the 
hero  on  the  job.  Others  Harold  Mil- 
ler, Ethel  Clayton,  Neely  Edwards. 
Story  and  Production.  . .  .Romance; 
from  "Silver  Lanterns."  "The  Prin- 
cess of  Broadway"  makes  no  splash 
in  the  way  of  production  nor  has  it 
a  story  that  offers  any  especially  new 
situations.  Yet  with  this  handicap 
the  picture  maintains  a  fair  average 
of  entertainment  and  will  undoubted- 
ly please  the  majority.  Dallas  Fitz- 
gerald's direction  is  uniformly  good 
and  his  development  of  the  story 
smooth  and  consistent.  The  idea  of 
the  pretty  little  waitress  who  poses 
as  a  Russian  princess  and  thereby 
wins  fame  on  the  stage  works  out 
with  some  mild  enough  complications 
and  ends  in  the  usual  romantic  fash- 
ion with  the  girl  married  to  the  press 
agent  who  originated  the  stunt.  The 
theatrical  atmosphere  is  always  a  de- 
pendable drawing  card  for  a  certain 
crowd.  There  is  considerable  of  it 
in  this. 

Direction Dallas  Fitzgerald; 

satisfactory 

Author Ethel  Donaher 

Scenario Doris  Schroeder 

Photography Jack  Young; 

fair. 


"The  First  Night" 

Tiffany  Length:  5500  ft. 

plenty  of  fast  moving 
comedy  in  the  honey- 
moon DIFFICULTIES  OF  A 
YOUNG  DOCTOR.  GOOD  CAST 
HEADED  BY  BERT  LYTELL. 

Cast..  Bert  Lytell  the  popular 
young  doctor  whose  practice  makes 
it  difficult  for  him  to  find  time  for  a 
honeymoon.  Dorothy  Devore  the  cute 
bride.  Harry  Myers  a  quack  detec- 
tive. Frederic  Ko  Vert  good  as  a 
female  impersonator.  Walter  Hiers 
and   Lila   Leslie  suitable. 

Story  and  Production.  ...  Comedy. 
The  laughs  arise  from  the  situation 
wherein  a  good  looking  young  doc- 
tor endeavors  to  enjoy  a  nou 
with  his  bride.  The  fact  that  his 
practice  is  composed  largely  of  ad- 
miring females  makes  it  difficult  for 
the  doctor  to  secure  the  desired 
privacy  and  the  result  brings  on  a 
bevy  of  amusing  complications,  some 
of  them  just  a  shade  off  the  line. 
But  most  of  the  laughs  come  from 
the  interventions  of  a  jealous  suitor 
of  the  girl's  who  poses  as  a  woman 
and  manages  to  break  in  on  the 
honeymooners  every  time  they  are 
alone.  The  introduction  of  a  hick 
detective  and  the  comedy  pursuit  that 
ensues  affords  plenty  of  hilarity  that 
will  undoubtedly  be  enjoyed,  par- 
ticularly by  the  men  in  the  audience. 

Direction Richard    Thorpe ; 

usually  good. 

Author Frederica    Sagor. 

Scenario Esther    Shulkin. 

Photography Milton    Moore  - 

Mack    Stengler;    good. 

Tom  Tyler  in 

"The  Sonora  Kid" 

F.  B.  O.  Length :  4565  ft. 

WESTERN  —  THE  USUAL 
THREE  CORNERED  AFFAIR. 
WORKS  INTO  SOME  GOOD 
ACTION. 

Cast.. Tom  Tyler  has  only  two  of 
his  pals  in  this  picture,  the  horse  and 
the  dog.  Those  who  have  followed 
his  recent  pictures  will  miss  Frankie 
Darrow.  There  evidently  wasn't  any 
part  for  him  in  this.  Peggy  Mont- 
gomery, the  girl,  and  Bruce  Gordon, 
the  villain.  Others  Jack  Richardson, 
Ethan  Laidlaw,  Barney  Furey. 

Story  and  Production.  .  .  .Western; 
from  "Knight  of  the  Range."  Read- 
ing about  armored  knights  of  old 
leads  Tom  Tyler  on  the  trail  of  some 
lively  business  in  "The  Sonoro  Kid." 
For  the  "iost  part  the  plot  is  the 
conventional  triangle  and  the  de- 
velopment never  wanders  from  the 
beaten  path.  The  fact  that  it  carries 
enough  action  and  a  sprinkling  of 
comedy  will  suffice  to  satisf"  the 
nverage  spectator  irregardless  of  plot. 
Tom  is  the  ranch  foreman  in  love 
with  the  boss'  daughter  but  the 
ranchman  has  another  son-in-law  in 
mind.  It  remains  for  Tom  to  rescue 
the  girl  and  prove  to  her  father  that 
the  prospective  son-in-law  is  a  crook 
and  out  to  get  the  ranch  as  well  as 
the   girl. 

Direction Robt.    De    Lacey : 

suitable. 

Author Wm.    Wallace    Cooke. 

Scenario J.    G.   Hawks. 

Photography Nick  Musuraca: 

good. 


HOLLYWOOD 
HAPPENINGS 


M-G-M   Signs  Authors 

Irving  G.  Thalberg  announces  Ihe  follow  - 
ing  authors  placed  under  contract  by  M-G-M: 
Patrick  Kearney,  author  of  "A  Man's  Mau, 
and  dramatizer  of  "The  American  Tragedy;  ' 
Sam  janney,  author  of  "Loose  Ankles;"  Jo- 
sephine Lovett,  who  scenarized  "Annie  Lau- 
rie;" F.  Hugh  Herbert,  British  author;  Hans 
Kraely,  who  scenarized  "Old  Heidelberg," 
John  Colton,  author  of  "The  Shanghai  Ges- 
ture." 


Schertzinger  Finishing  "Salome" 

"Heart  of  Salome,"  Victor  Schertzinger's 
eighth  production  for  Fox,  is  nearing  comple- 
tion. Alma  Rubens,  Walter  Pidgeon  and 
Holmes   Herbert   are    in   the   cast. 


"Little   Cafe"  for   Errol 

John  McCormick,  general  manager  of  West 
Coast  production  for  First  National,  announces 
that  "The  Little  Cafe"  will  be  produced  at 
the  Burbank  studio  with   Leon   Errol   as   star. 


"A.W.O.L."   Finished 

"A.W.O.L.",  Fox  Films  comedy,  in  which 
Sammy  Cohen  and  Ted  McNamara,  the  team 
from  "What  Price  Glory,"  have  two  of  the 
featured  roles  has  just  been  completed  at  the 
West  Coast  studios  under  the  direction  of 
Ben  Stoloff 


Jones  Finishes  "Whispering  Sage" 

"Whispering  Sage,"  Scott  Dunlap's  twenty- 
first  production  for  Fox  Films  starring  Buck 
Jones,  has  just  been  completed  at  the  West 
Coast  studios.  Natalie  Joyce,  Emile  Chautard. 
Carl  Miller,  Richard  Lancaster  and  Albert 
Miller  are  in  the  cast.  The  adaptation  is  by 
Harold    Shumate. 


Pick  "Thirteenth   Hour"   Cast 

Jacqueline  Gadsden  will  play  the  role  of 
"Mary  Lyle,"  in  "The  Thirteenth  Hour," 
Chester  M.  Franklin's  first  picture  for 
M-G-M  under  his  new  contract.  The  cast 
includes  Lionel  Barrymore,  Charles  De- 
laney,    Fred    Kelsey,    and  others   of   note. 


Bacon  to  Direct  "Irish  Hearts" 

Lloyd  Bacon  will  direct  May  McAvoy  in 
"Irish  Hearts"  for  Warner  Bros.  Bess 
Meredyth  is  preparing  this  for  the  screen. 
Bess    Meredyth    will    write    the    scenario. 


Taylor  Completes  Adaptation 

Rex  Taylor  has  just  completed  the  adapta- 
tion and  continuity  of  "The  Small  Bachelor" 
which  William  Seiter  will  direct  for  Uni- 
versal with  an  all   star  cast. 


Warners  Sign  Donahue 

James  T.  Donahue  has  been  signed  by 
Warner  Bros,  to  write  the  script  for  Dolores 
Costello's  next  production,  "The  Heart  of 
Maryland,"  based  on  the  David  Belasco  stage 
play.  Alan  Crosland  will  direct  the  produc- 
tion. 


Colton  Returns  to  Studios 

John  Colton  has  returned  to  the  M-G-M 
studios  after  a  four  months'  absence  in  New 
York. 


Adams   Comedy   Finished 

"Here  Comes  Precious  I"  the  newest  Edu- 
cational-Jimmie  Adams  comedy,  has  been 
completed  at  the   Christie  Studio. 


HA&OLD 

SHUMATE! 

Writing  for 

FOX 

In  Production 

OUTLAWS  OF  RED  RIVER 

Starring  TOM  MIX 


Jfc  NEWSPAPER 
oS  FILMDOM 


AHDWEEKLY 
FILM  DIGEST 


By 
Harvey  E.  Qausman 


More  Silver  Used  in  Films  Than  in  Coins 

THE  silver  market,  which  used  to  react  severely  to  any  halting  of  silver  coinage  by 
the  United   States  mint,  has  found  a  saviour  in  the  picture  industry. 

Expert  chemists  at  M-G-M  laboratories  have  just  announced  that  more  silver 
is  annually  going  into  the  treatment  of  film  than  goes  into  coins.  Although  about 
50  per  cent  of  this  silver  can  be  recovered  by  chemical  treatment  of  old  film,  it 
is  safe  to  say  that  what  goes  into  film  stock  this  year  will  have  disappeared  entirely 
within  the  next  few  years,  despite  any  chemical  treatment  applied. 

With  the  announcement  that  the  M-G-M  will  use  more  than  50.000,000  feet 
of  raw  film  in  1927  came  the  additional  news  that  this  is  only  for  American  con- 
sumption. Foreign  prints  will  require  additional  millions  of  feet.  The  cotton  market 
is  one  of  the  greatest  beneficiaries  of  the  film  industry.  Film  base,  a  form  of 
celluloid,  is  approximately  92  per  cent,  cotton  and  even  the  great  mass  of  European 
him  is  said  to  be  made  of  American  cotton,  much  of  it  of  a  grade  that  might 
be  entirely  wasted  unless  applied  to  the  making  of  raw  film  stock. 


Fogel   Plans  Series 

Herb  Fogel,  who  is  planing  to  produce  a 
series  of  two  reel  comedies,  left  for  New 
York  to  arrange  for  expansion  of  production, 
which  he  intends  to  start  on  in  about  three 
weeks. 


Paul  Leni  Starts  Production 

Production  has  begun  on  "The  Chinese 
Parrot,"  Paul  Leni's  second  picture  for  Uni- 
versal. The  first,  "The  Cat  and  the  Canary," 
has   been   completed. 


New  Comedy  Series 

Production  on  the  new  comedy  series, 
"Mike  and  Ike,  They  Look  Alike,"  being 
adapted  from  Rube  Goldberg's  cartoon  strip, 
is  well  under  way  at  the  Hollywood  Studio 
of  the  Stern  Film  Corp.  Four  of  the  two- 
reelers    already    are    completed. 


Mack   in   "Old   Heidelberg" 

Bobby  Mack  has  been  added  to  the  cast 
of  "Old  Heidelberg,"  which  Ernst  Lubitscb 
is  directing  for  M-G-M,  with  Ramon  Novarro 
and    Norma    Shearer   co-starred. 


New  Wild  Animal   Serial 

Geo.  M.  Merrick  has  completed  final  ar- 
rangements to  start  shooting  a  ten-episode 
serial  entitled  "Perils  of  the  Jungle,"  featur- 
ing   Frank    Merrill. 


Valentino  Memorial  Fund 

S.  George  Ullman  has  announced  that  for 
the  Rudolph  Valentino  memorial  fund  a 
goal  of  $500,000  has  been  set.  The  fund 
will    be   gathered    by    voluntary    subscriptions. 


Estelle   Bradley   in   "Perfect   Day" 

Estelle  Bradley  plays  the  leading  feminine 
role  in  "A  Perfect  Day,"  the  Educational- 
Cameo  comedy  featuring  George  Davis  and 
Phil    Dunham. 


Juvenile  Leads  Named 

Marian  Nixon  and  Edmund  Burns  will 
play  the  leading  juvenile  roles  in  support  of 
Conrad  Veidt  in  "The  Chinese  Parrot,"  to 
be    directed    for    Universal    by    Paul    Leni. 


Rosen  Directing  Sterling  Film 

"In  the  First  Degree,"  an  adaptation  of 
Reginald  Wright  Kauffman's  novel,  is  in  pro- 
duction under  direction  of  Phil  Rosen.  Joe 
Rock  is  filming  the  picture  for  Sterling. 
The  cast  includes  Gareth  Hughes,  Gayne 
Whitman,  Alice  Calhoun,  Joseph  Gciard,  Bry- 
ant Washburn,  Trilby  Clark.  Henry  Gins- 
berg, head  of   Sterling,  is  here  from  the  East. 


Walenstein  Assumes  Duties 

Irving  L.  Walenstein  now  is  located  in  Los 
Angeles  as  studio  contract  representative  of 
Sterling.  He  is  making  his  temporary  local 
headquarters  with  Joe  Rock  at  Universal  City. 


Laemmle   Preparing  Alaskan  Film 

Production  is  scheduled  to  start  soon  on 
"Eternal  Silence,"  an  epic  story  of  Alaska 
which  is  to  be  made  by  Universal  under  di- 
rection  of    Ernst   Laemmle. 


Von   Sternberg   Not  Signed 

B.  F.  Schulberg  states  that  it  is  not 
definitely  set  that  Josef  Von  Sternberg  will 
direct  "The  Underworld"  as  reported,  al- 
though    there     is     a     possibility. 


Flora   Finch   Returns 

Flora  Finch,  who  appeared  with  John 
Bunny,  is  to  make  her  first  picture  in 
California  in  many  years.  She  has  been 
added  to  the  cast  of  "Captain  Salvation," 
which  John  S.  Robertson  is  directing  at  the 
M-G-M  studios   for  Cosmopolitan  productions. 


Gets   Warner   Role 

Virginia  Browne  Faire  has  been  signed 
by  Warners  for  "Tracked  by  the  Police," 
new    Rin-Tin-Tin    vehicle. 


New    Contract    for    Kate    Corbaley 

Kate  Corbaley,  scenarist  and  author  of 
"The  Fire  Brigade,"  has  been  given  a  new 
contract    with    M-G-M. 


The  Life  of  Los  Angeles 
Centers  at  the 
Ambassador's 

Famous 
Cocoanut  Grove 


! 


-<m»- 


Special  Nights  Tues.  and  Sat. 
College  Night  Every  Friday 


Roy  Del  Ruth 

DIRECTOR 
Recent  Releases 

"Footloose  Widows" 

"Wolf's  Clothing" 
"Across  the  Pacific" 

Now  Preparing 

"The  First  Auto" 

Warner  Brothers  Pictures,  Inc. 


THE 


10 


Wl 


DAILY 


HWamMMBM 

Sunday,  March  6,   1927 


Theater  Equipment  and  Management 


By    MICHAEL    L.    SIMMONS 


Wall  St.  Interested? 

A  report  current  in  Wall  Street 
financial  circles  is  to  the  effect  that 
important  interests  have  secured  sub- 
stantial financial  holdings  in  the 
capitalization  of  the  American  Seat- 
ing Corp.  This  report  is  said  to  be 
partly  responsible  for  the  recent  activ- 
ity in  the  outside  market  on  the  seat- 
ing concern's  stock.  The  company 
pays  regular  dividends  of  $3  a  share 
on  its  common  and  last  year  declared 
an  extra  dividend  of  $1.  It  has  shown 
an  increase  in  net  sales  and  earnings 
each  year  since   1921. 


Gross  to  Manage 

Milwaukee — Stanley  Gross,  for  five 
years  manager  of  the  Downer,  has 
been  named  manager  of  the  Venetian, 
built  by  Milwaukee  Theater  Circuit 
(Universal)  at  a  cost  of  $500,000.  The 
new  suburban  house  opens  March  18. 


Atlanta   Gets   Huge    Sign 

The  Howard  Theater,  one  of  the 
leaders  in  the  Southern  string  of  de- 
luxe Publix  houses,  is  to  have  its 
handsome  exterior  further  ador-^  in 
the  near  future  by  the  addition  and 
erection  of  a  large  vertical  electric 
sign.  It  will  be  the  first  of  such  il- 
lumination to  be  used  on  an  Atlanta 
theater. 

The  Norden  Sign  Company  of  New 
York,  well  known  builders  of  the 
largest  electrical  signs  of  this  type, 
has  the  contract  for  the  work.  The 
sign,  when  completed  will  measure 
42  feet  in  the  air,  and  will  weigh  ap- 
proximately 4,000  pounds.  Hundreds 
of  extra  bulbs  are  to  be  used  on  the 
marquee  of  the  Howard  when  the 
new  sign  gets  into  place,  as  well  as 
extra  lighting  effects  for  the  exter- 
ior lobby  of  the  theater. 


$10,000  for   Remodeling 
Port     Washington,    Wis.— William 
Roob   is   remodeling  the   Grand   at  a 
cost  of  $10,000. 


Bucklin  with  Dallas  Supply 
Norman  R.  Bucklin,  for  the  past 
two  years  affiliated  with  a  large  the- 
ater chain  in  Chicago,  goes  to  Dallas 
to  accept  the  managership  of  the 
Dallas  Theater  Supply  Co.,  of  which 
Henry   S.   Sorenson  is  president. 


An  Answer  to  the  House  Organ  Question 

FOLLOWING  the  recent  suggestions  for  creating  and  distributing 
house  organs,  comes  an  innovation  devised  by  The  Triangle 
Printing  Co.,  Philadelphia,  which  seems  to  offer  an  excellent  de- 
vice for  the  smaller  theater  owner  who  wishes  to  enlarge  his  scope 
with  printers'  ink.  This  firm  issues  a  well  made  up  four  page  mag- 
azine, on  good  stock,  plentifully  sprinkled  with  pictures  ot  stars  and 
appropriate  reading  matter,  and  specifically  adapted  to  the  picture 
the  exhibitor  is  playing.  Space  is  left  blank  for  the  theater's  imprint 
and  the  whole  thing  has  the  appearance  and  human  interest  of  a 
miniature  newspaper. 

On  one  page  is  a  layout  for  ad  space  which  can  be  sold  to  mer- 
chants and  the  cost  of  the  organ  absorbed.  The  price,  including  all 
the  imprinting — the  theater's  name,  program,  advertisements,  etc. — 
is  $10  per  1,000;  $17  for  2,000;  $24  for  3,000  and  $38  for  5,000.  Per- 
haps this  may  seem  steep  for  the  small  man,  but  when  considered 
in  the  light  of  the  return  on  advertising  space,  it  resolves  into  a  pro- 
position which  can  be  handled  by  the  smallest.  A  sample  copy  of 
this  organ,  which  is  recommended  by  the  editor  of  this  department, 
will  be  sent  on  request. 


New  Aerial  Camera 

A  new  automatic  camera  which  reg- 
isters a  continuous  series  of  pictures, 
also  the  time  they  are  taken,  the 
angle  of  the  camera  to  the  ground,  the 
altitude,  number  of  focal  exposures, 
length  of  the  lens,  and  the  day,  month 
and  the  year,  has  been  perfected  by 
the  Fairchild  Aerial  Camera  Corp.  and 
the  U.  S.  Army  Air  Service.  It  was 
designed  by  Sherman  M.  Fairchild, 
president  of  the  corporation. 

The  obvious  advantage  of  this  cam- 
era, is  that  it  does  away  with  an  oper- 
ator, a  necessary  expedient  in  certain 
conditions  for  picture  taking  from  an 
airplane.  The  pilot  starts  it  when  in 
the  area  of  "shooting,"  and  from  that 
point  on  the  camera  does  the  rest. 
The  device  which  sets  the  machine 
in  operation  is  known  as  the  inter- 
valometer  and  is  attached  to  the 
pilot's  instrument  board.  An  area  of 
180  square  miles  at  an  altitude  of  15,- 
000  ft.  can  be  mapped  out.  It  takes 
three  seconds  to  change  film  in  this 
camera,  which  is  said  to  work,  with- 
out fault  or  trouble,  in  temperatures 
ranging  from  nine  degrees  above  to 
twenty   below  zero. 


Remodeling  at  Stuttgart 

Stuttgart,  Ark. — The  Community  is 
to  be  remodeled  at  a  cost  of  about 
$40,000.  Roland  Siegel  is  the  owner 
of  the  house. 


For  "Local  Movies"  Users 

The  DeVry  Camera  Co.,  Chicago, 
manufacturers  of  the  camera  which 
is  achieving  a  considerable  degree  of 
popularity  among  exhibitors  who 
practise  the  "local  movies"  idea,  gets 
out  an  interesting  house  organ  known 
as  the  DeVry  Movie  News.  This  con- 
tains illuminating  data  and  sugges- 
tions for  the  improvement  of  camera 
usage,  also  contributions  from  camera 
owners  who  have  devised  new  twists 
and  ideas  in  the  use  of  the  camera.  It 
will  pay  the  exhibitor,  interested  in 
"local  movies"  to  send  for  this  house 
organ,  which  will  be  sent  to  him  on 
reauest. 


Uncle  Sam  Gets  New  Organ 
Director  R.  B.  Murray  of  the  Uni- 
ted States  M.  P.  Service,  has  ordered 
a  Wick's  "Direct  Electric"  organ,  as 
a  result  of  the  impression  made  by 
the  one  already  in  use  at  the  Liberty 
Theater  in  Fort  Sam  Houston.  The 
new  instrument  will  be  installed  at 
Fort  Eustis,  Lee  Hall,  Va.  In  the 
Southern  territory  the  Wicks  is 
known  under  the  Arthur  Jordan 
name,  and  the  installation  will  be 
made  under  the  supervision  of  R.  R. 
Edwards,  manager  of  the  Jordan  Pipe 
Organ  division.  Organ  sales  in  the 
territory  are  reported  to  be  on  the 
upgrade. 


L.  and  S.  Equip  Avalon 
The  Avalon  of  Baltimore  has 
awarded  the  contract  for  all  booth 
equipment  to  the  L.  and  S.  Theater 
Supply  Co.,  Washington.  Included 
in  the  order  are  two  Kaplan  projec- 
tors, two  Kaplan  lamps,  a  ticket  reg- 
ister, Raven  screen  and  lobby  frames. 


Yale  Installs  Wurlitzer 
Claremore,  Okla.— The  R  and  R 
Yale  here  is  installing  a  huge  $15,000 
Wurlitzer  Hope  Jones  pipe  organ  to 
further  modernize  this  already  mod- 
ern theater.  The  organ  chambers, 
two  of  them,  are  being  built  in  the 
wings  of  the  theater.  Each  will  have 
approximately  110  square  feet.  The 
largest  pipe  in  the  organ  will  be  16 
feet  long  and  the  smallest  one  inch, 
thus  giving  the  organ  a  wide  range 
of  sound. 


Adler  Completes  Redecorating 
Waupaca,  Wis.- — J.  P.  Adler,  owner 
of  theaters  in  Marshfield  and  Stevens 
Point  has  redecorated  his  Waupaca, 
here. 


New   Projection   Device 

Oscar  Gross,  owner  of  the  Em- 
press theater  at  Verdigre,  Neb., 
claims  to  have  invented  an  attach- 
ment through  which  he  is  able  to  use 
but  one  projector  arc  in  place  of  two 
which  is  generally  used.  According 
to  his  report  this  saves  one  arc  ma- 
chine which  costs  about  $400. 


Films  in  the  Dark 

Berlin — An  invention,  which  in 
some  circles  here  is  calculated  to  re- 
volutionize the  motion  picture  tech- 
nique is  credited  to  Mois  Safra  and 
Reimar  Kuntz  and  purports  to  over- 
come many  defects  and  disadvantages 
of  the  present  methods. 

Instead  of  increasing  the  power  of 
the  lights  in  order  to  obtain  the  reac- 
tion of  the  film,  this  invention  is 
claimed  to  increase  the  sensibility  of 
the  film  material  to  such  an  extent 
that  it  will  be  possible  to  take  pictures 
in  the  dark,  without  any  artificial 
light.  Thus,  the  invention  will  enable 
the  producer  to  take  pictures  in  pri- 
vate homes,  factories,  ball  rooms,  and 
castles,  because  it  will  be  possible  to 
obtain  with  an  infinitesimal  light 
power,  equal  or  even  much  better 
effects  than  could  be  obtained  thus 
far  with  an  immense  area  of  light  and 
wasting  a  very  costly  power. 

With  a  lighting  power  of  a  few 
hundred  candles,  half  watt  lamps,  the 
producer  will  be  able  to  obtain  that 
which,  up  to  this  date,  he  only  could 
get    through   giant   reflectors. 

Nothing,  it  is  reported,  will  hinder 
the  producer  to  utilize  this  lately  in- 
vented simple  light  installation  to 
shoot  interiors,  for  which  the  daylight 
shining  through  windows  and  doors 
will  be  entirely  sufficient.  The  inven- 
tion practically  reverses  the  theories 
on  actinism,  development  of  colors, 
lighting  effects,  etc. 


Contracts  for  Edwards  Co. 
The  Edwards  Electrical  Construc- 
tion Co.,  New  York,  have  closed  deals 
for  furnishing  the  electrical  installa- 
tions in  two  outstanding  theaters — 
Loew's  Midland,  Kansas  City,  and 
Miles'  Oriental,  Detroit.  The  last 
word  in  modern  electrical  equipment 
and  the  newest  types  of  effects  will 
mark  these  installations. 


QUALITY  PRINTS 

Titles  and  Negative  Developing 

Release  Printing 

U.   S.    Film   Laboratories,   Inc. 

Hudson  Heights,  N.  J. 

Palisades   3678  » 


If  You  Are  in  the 


Market  for  Any  Kind  of 

MOTION  PICTURE 
APPARATUS 

CONSULT     USAND    SAVE 

MONEY 

SEND  tOR  OUR  PRICE  LIST 


110  West   32"-JSt..Neu.  york.N.V.' 
Phone    Penna.    6564 

Motion  Picture  Department 


THE 


Sunday,  March  6,   1927 


<5B0"! 


DAILY 


11 


Short  Subjects 


"One  Hour  Married" 
Roach— Pathe 

'Mid  Shot  and  Shell 

Type  of  production 2  reel  comedy 

In  this  war  story  with  an  angle 
of  the  bride  pursuing  her  husband 
all  over  Europe,  Mabel  Normand  is 
in  her  element,  clowning  around  at 
a  great  rate  dodging  shot  and  shell 
in  the  war-torn  sectors  of  "No  man's 
land." 


f"Hokus  Pokus" 
Bluebird — Universal 
Hypnotic  Fun 

Type  of  production 1  reel  comedy 

Following  the  recent  fad  of  com- 
edies based  on  hypnotism,  this  offer- 
ing concerns  the  troubles  of  Neely 
Edwards  whose  girl  falls  in  love  with 
Svengali,  a  visiting  hypnotist.  It 
winds  up  in  regulation  style.  The 
comedian  has  a  natural  way  of  get- 
ting the  laughs,  and  manages  to  make 
this  reel  worth  while. 


"Golf  and  How" 

Castle  Films 

For  Golf  Bugs 

Type  of  production. ..  .1  reel  novelty 

Here  is  a  film  that  will  appeal   to 

the    general    public    as    well    as    golf 

fans.     It  takes  you  in  an  entertaining 

way.   through    various   angles    of    the 

golf  fever.     The   work   on   the   links 

of  various  well  known  amateurs  and 

professionals   is   shown.      Some   trick 

shots  such  as  driving  a  ball  from  a 

girl's  head  are  shown.     This  golf  reel 

holds  attention   without   any  trouble. 


"A  Furry  Tale" 
Bray  Studios 
Interesting  Animal  Study 
Type  of  production. ...  1  reel  novelty 
Here  is  a  reel  that  should  interest 
the  girls,  for  it  shows  them  just 
where  all  other  expensive  furs  come 
from — and  how.  It  also  reveals  some 
secrets  of  the  furrier's  trade,  such  as 
the  fact  that  dyed  kangaroo  fur  makes 
a  fine  imitation  of  skunk.  The  habits, 
modes  of  living  and  other  interesting 
facts  about  otters,  mink,  beaver,  sil- 
ver fox,  and  many  other  animals  are 
interestingly  shown.  The  animals  all 
are  good  actors,  for  they  are  natural. 
Lots   of   entertainment    qualities. 


"Drama  De   Luxe" 
Lupino  Lane — Educational 

A  Corker 
Type  of  production. . .  .2  reel  comedy 
Every  so  often  they  hit  on  a  big 
comedy  thought  out  Hollywood  way, 
and  this  is  one  of  those  all  too  rare 
occasions.  And  the  part  was  made 
to  order  for  Lupino  Lane.  If  the 
laughs  were  clocked,  they  will  show 
a  sizable  total  above  the  average. 
Lane  gets  a  job  as  utility  man  with  a 
troupe  at  the  opera  house.  He  does 
everything  from  pasting  billboards 
to  playing  Romeo,  and  he  develops 
real  gurgles  in  every  hit.  Try  this 
one  with  our  unreserved  recommen- 
dation. It's  got  the  stuff  that  big 
feature  comedies  are  supposed  to  be 
made  of. 


Competitors  Fight  Ufa 
Request  For  Subsidy 

(.Continued  from  Page  3) 
releases,  is  being  attacked  by 
competitors.  "The  Film  Kurier"  de- 
clares that  only  19  per  cent  of  the 
220  German  pictures  released  in  1926 
were  distributed  by  Ufa,  and  that  only 
seven  per  cent,  were  Ufa  productions. 
There  are  powerful  interests  be- 
hind Ufa,  particularly  the  Deutsche 
Bank  and  a  finish  fight  on  Ufa's  sub- 
sidy request  may  be  expected.  The 
company's  affairs  are  unsettled  and 
no  date  set  for  the  long-delayed  di- 
rectors' meeting.  Siegmund  Lakol, 
for  many  years  head  of  production, 
and  Paul  Davidsohn,  who  recently  be- 
came production  manager,  have  re- 
signed. The  latter  is  going  to  Holly- 
wood. 


Mrs.  Reid  to  Make  Two 

Lumas  will  distribute  two  pictures 
to  be  made  by  and  starring  Mrs.  Wal- 
lace Reid  as  specials  in  conjunction 
with  a  star  series  soon  to  be  an- 
nounced. "The  Satin  Woman"  and 
"Hell  Ship  Bronson"  are  the  produc- 
tions. Mrs.  Reid  will  make  personal 
appearances  in  20  cities  in  connec- 
tion with  them. 


Silverstone  Here 

Maurice  Silverstone,  United  Artists 
manager  in  the  British  Isles,  is  in 
New  York.  He  announces  that  all 
available  company  product  has  been 
booked  for  more  than  100  houses  in 
the  United  Kingdom  controlled  by 
Provincial  Cinematograph  Theaters. 


Roxy  Top  $2.20 
Evening  prices  at  the  Roxy  are 
scaled  from  75  cents  (balcony)  to 
$2.20  (mezzanine)  with  $1.10  charged 
for  orchestra  seats.  Matinee  prices 
are  50  cents  and  $1.10.  The  same 
scale  prevails  on  Saturdays,  Sundays 
and  holidays. 


"U"   Closes   Publix   Deals 

Ralph  Williams,  southern  sales  di- 
rector for  Universal,  has  closed  100 
per  cent  contracts  for  the  showing 
of  "Michael  Strogoff"  and  "The 
Cheerful  Fraud"  in  all  Publix  houses 
in  the  South. 


Closes  Exchange'  Deal 

The  Big  Three  Film  Exchange  has 
contracted  for  the  Cranfield  & 
Clarke  product  New  York  and  New 
Jersey.  This  covers  all  releases  of 
the  current  and  the  1927-28  seasons. 


German    Actress    Here 

Marietta  Millner,  German  actress 
imported  by  Famous,  arrives  Satur- 
day and  is  to  leave  immediately  for 
the  Coast. 


Fox  Frolic   March   11 

The  first  annual  Fox  Fun  Frolic 
is  to  be  held  March  11  at  the  Mc- 
Alpin. 


Wood   to   Free-Lance 

Hollywood — Sam  Wood  is  not  go- 
ing to  accept  an  offer  to  become  a 
supervisor  of  productions  but  will 
continue  to  direct.  He  now  is  cuttinp 
and  titling  "Red,  White  and  Blue" 
for  M-G-M.  As  soon  as  that  is  done 
he  will  direct  "The  Motor  Maniac" 
starring  "Red"  Grange  for  F.  B.   O. 


Presentations 


By  CHARLES  P.  HYNES 


Present-  O-  Grams 

Briefly  told  ideas  for  presentations 
from  all  parts  of  the  country.  We 
invite  you  to  send  yours. 

"Tell  It  to  the  Marines" 
Set  showed  interior  of  a  battleship 
with  the  crew's  quarters.  As  curtain 
rose  a  squad  of  marines  went  through 
the  manual  of  arms.  This  was  fol- 
lowed by  a  tenor  solo.  An  eccentric 
dance  followed  with  a  lot  of  jazz 
steps.  Two  girls  dressed  as  naval 
nurses  sang  some  novelty  songs.  A 
dancing  team  did  some  tap  and  nov- 
elty steps  with  comedy  sidelights. 
Then  a  guitar  solo.  Eight  girls  per- 
formed a  special  nautical  dance.  A 
male  trio  sang  popular  airs.  The 
song  ensemble  was  the  finale,  with 
dipping  of  the  colors. — Million  Dol- 
lar, Los  Angeles. 


Features  Own  Arrangements 
Memphis — A  new  departure  has 
been  inaugurated  by  Boris  Morros, 
leader  of  the  Loew's  Palace  orchestra. 
He  features  a  series  of  his  own  ar- 
rangements, along  with  standard 
overtures.  One  week  he  termed  it 
"Around  the  World  in  Rhythm,"  ren- 
dering various  musical  selections  of 
different  countries.  Another  arrange- 
ment was  "Milady's  Love  Songs," 
giving  the  songs  of  three  generations. 
This  was  accompanied  by  a  trumpet 
from  the  balcony  and  a  voice  back 
of  the  scrim.  On  still  another  pro- 
gram he  featured  a  group  of  gypsy 
melodies  called  "The  Road  to  Ro- 
many." 

Morros  does  not  confine  his  work 
to  the  orchestra.  He  puts  into  the 
news  weekly  as  well  as  the  comedy 
the  same  care  and  preparation  as  in 
the  musical  accompaniment  for  the 
feature.  By  original  and  clever  in- 
terpretation of  the  short  comedies  he 
is  putting  them  over  in  great  style. 


How  B'way  Does  It 

Paramount 

Frank  Cambria's  "An  Alpine  Romance"  is 
about  the  most  picturesque  offering  the  new 
Paramount  stage  has  seen  so  far.  The  ad- 
vent of  Spring  is  heralded  with  green  pas- 
tures and  the  introduction  of  a  half  dozen  live 
sheep,  the  beauty  of  it  all  stirring  the  aud- 
ience to  loud  applause.  It  really  merited  the 
approval,  this  lovely  Alpine  setting  with  a 
splendidly  executed  backdrop  indicative  of  the 
snow  covered  peaks.  In  the  foreground  a 
hillside,  moss  covered  and  rocky.  The  light- 
ing throughout  the  act  is  beautifully  toned 
and  greatly  enhances  the  splendor  of  the  scene. 

The  number  opens  with  a  prelude,  "Echoes 
from  the  Belfry,"  by  Dunbar's  Singing  Bell 
Ringers.  They  work  before  a  scrim  curtain 
and  upon  the  conclusion  of  the  number  the 
scene  fades  to  the  Alpine  setting,  the  scrim 
curtain  being  lifted.  "The  Mountain  Love 
Call,"  sung  by  Fritz  Zimmerman  with  Mar- 
celle      Granville      echoing     the     refrain,      off 


Standard 

VAUDEVILLE 

'  tfor  Motion  Picture  Presentation 

The  FALLY  MARKUS 

VAUDEVILLE  AGENCY 

Lackawanna  7876 
1579  BROADWAY,  NEW  YORK  CITY 


stage.  At  the  conclusion  of  this  number  a 
shepherd  is  seen  driving  his  small  flock 
of  sheep  down  the  hillside.  Milkmaids'  Flir- 
tation Dance  comes  next  with  six  girls  in 
attractive  Swiss  costumes.  "To  a  Wild  Rose" 
is  played  by  Dunbar's  Bell  Ringers  and  the 
girls  then  do  a  Maypole  dance.  Messrs. 
Gschrey  and  Hulley  do  a  "Schuhplatter 
Dance,"  which  might  be  a  Swiss  version  of 
the  Black  Bottom.  Singing  the  finale  the  en- 
tire company  trudges  up  the  hill  while  lower- 
ing lights  forecast  the  twilight.  Undoubtedly 
the  most  attractive  of  the  Publix  presentations 
at    the    new    Paramount 


Strand 

A  ballet  fantasy  called  "Trianon"  was  staged 
with  a  garden  effect  with  a  blue  sky  back- 
ground. In  center  of  stage  was  a  large  per- 
gola with  circular  columns.  Edna  Burhans, 
soprano,  appeared  before  scrim  and  sang 
"The  Red,  Red  Rose."  Behind  scrim  the 
ballet  corps  in  beautiful  Colonial  costumes 
danced,  while  the  principals  observed  them 
from  the  pergola.  The  scrim  rose  as  the  song 
proceeded.  The  second  number  was  a  gavotte 
danced  in  stately  fashion  by  Mile.  Klemova 
and  two  male  partners,  all  pointing  in  the 
finale,  and  finishing  in  a  grouping  on  the  per- 
gola, which  began  to  slowly  revolve  as  the 
curtain   descended. 


Busy  in  West 

Edna  Conway,  who  recently  went 
to  the  West  Coast,  is  appearing  in 
"The  Heart  of  Salome,"  at  the  Fox 
studio.  Clifford  Holland,  who  was 
also  signed  in  the  East,  is  playing 
the  leading  role  in  "Rich,  But  Hon- 
est." John  Hilliard  is  jj'aying  the 
"heavy"   in    "Extra,    Extra." 


William  Morris  William  Morris,  Jr. 

m. 

William  Morris  Agency 

1560  B'wav  Bry.  1637-8-9 

Accredited  World's  Foremost  Agency 


ARfflUlSPiZZi 

AGENCY  INC. 

Booking 

The  Better  Picture 

Theatres 

Attractions  and  Presentations 


1560  Broadway 


Bryant  0967-8 


New  York 


I 


AMALGAMATED 
VAUDEVILLE  AGENCY 

Attractions  for 
Picture  Theatres 

Standard    Vaudeville     Acts 

1600  Broadway,  New  York  City 
Phone  Perm.    3580 


12 


m 


Sunday,  March  6,   1927 


The  Week's  Headlines 


Monday 

March  11  set  tor  "Roxy"  opening.  Weekly 
gross    of    $100,000    predicted. 

Liability  rate  for  New  York  theaters  rises 
nearly   200%. 

Newsreel  firms  alleged  to  have  an  understand- 
ing   regarding    employment    of    cameramen. 

Famous  pays  $300,000  for  "Abie's  Irish 
Rose." 

Z.  Harris  sues  P.  D.  C.  claiming  he  origin- 
ated  deal   with    Keith-Albee. 

Tuesday 

English   exhibitors   and   renters  to  be  licensed. 

Tiffany    to    release    29    features    in    1927-28. 

"Big  Parade"  grosses  $1,300,000  for  67 
weeks  at  Astor.  Third  longest  run  on 
record. 

Conciliation  sought  in  British  exhibitor  boy- 
cott against  Famous. 

New  York's  50-cent  ticket  broker  law  held 
invalid. 

Stanley-Crandall  reported  dickering  with  Fox 
for  lease  of  new  Press  Club  theater  in 
Washington. 

Wednesday 

Fox  to  build  in  every  city  where  representa- 
tion is   inadequate. 

Coast  exhibitor  sues  California  exhibitors  and 
exchanges    charging    restraint    of    trade. 

Tickets  in  Ontario  up  to  25  cents  may  be 
lifted   of  tax. 

David  Schaefer,  Jersey  City  exhibitor,  wins 
"Laugh    Month"    first    prize    contest. 

Fred  C.  Quimby  placed  in  charge  of  M-G-M's 
short   subject   department. 

Decemher  exports  drop  $60,000  over  No- 
vember. 

Thursday 

Deal  closed  whereby   Stanley  and  West   Coast 

secure    control    of    First    National.      Stanley 

to  manage. 
Famous    abolishes    Eastern    feature    units    and 

consolidates    production    on    Coast. 
Gilda    Gray    signs    with    Samuel    Goldwyn    for 

five  years.     United   Artists  to  release. 
Puhlix      Theaters     active.       Opens     two     this 

month,    stars   another   and    opens   another  in 

April. 

Friday 

Five    leading    distributors     in    pool     seek    use 

of    Photophone. 
Universal    realigns    sales    into    two    divisions, 
Fast     and     West.        Lou     Metzger     charge. 
Bicvcler  draws   $500   in   Philadelphia. 
M-G-M    studio    experiencing  heaviest    schedule 

ever. 
Thos.    A.    Edison    skeptical   as   to   development 

and    universal    use    of   talking    films. 
Paramount   Eastern  units   start  moving  West. 
Two   ton    rug,    especially   designed,    arrives    for 
"Roxy". 

Saturday 
Hnvs   rounds   out   fifth    year   of   service   tn   in- 
dustry. 
Eastman   Kodak's    1926   earnings    seen    as    $11 
a    share,    as    new    high    net    is    reached    for 
the   year. 
Comnetitors  fight   UFA  request  for  subsidiary. 
Le    Baron    to     remain     East,     in     home     office 

assignment 
Joe    Rock    Joins    Sterling. 


DAILY  TIPS  WHICH  MEAN  DOLLARS  FOR  SHOWMEN 


"The   Black  Pirate" 
(United  Artists) 

Staged  a  "Black  Pirate"  treasure 
hunt.  The  event  was  advertised  with 
hand-bills  announcing  1,000  pennies 
would  be  hidden  and  then  found 
through  clues  given  out  in  front  of 
theater.  This  was  a  kiddie  stunt, 
arranged  for  Saturday  morning  prior 
to  opening.  Hundreds  of  boys  and 
girls  gathered  and  by  means  of  signs 
were  directed  to  another  spot  where 
a  second  clue  was  picked  up,  this  be- 
ing followed  by  another  clue  which 
revealed  the  hiding  place.  There  was 
a  great  scramble  for  the  pennies 
which  were  hidden  in  packets  of  100 
each  all  over  the  ground. — W.  A. 
Ellsworth,    Tivoli,    Los    Angeles. 


"The  Fire  Brigade" 
(M-G-M) 

Gave  special  screening  for  Mayor, 
Chief  of  Police,  Fire  Department 
and  other  officials.  Used  endorse- 
ments in  Gazette.  Special  matinee 
for  the  benefit  of  the  local  fire  de- 
partment. Antiquated  hose  cart  bally 
at  theater,  Monday  only.  Firemen 
on  duty  using  sirens  at  intervals. 
Special  run  to  theater  Tuesday,  lad- 
der climbing  and  rescue  work.  Or- 
thophonic  machine  in  lobby  playing 
"Fire  Brigade"  record.— H.  G.  Olson, 
Apollo,    Janesville,    Wise. 


Gottesman   Buying   In 

(Continued  from  Page  3) 
Springfield  and  Providence.  Bv  the 
deal,  arranged  through  Harrv  Soffer- 
man  of  Sofferman  and  Sofferman  and 
Theodore  Gutman  of  Levy,  Gutman 
and  Goldberg,  Gottesman  becomes 
vice-president  and  director.  The  Loew 
circuit  has  an  interest  in  Friend's 
chain. 


"Getting   Gertie's   Garter" 
(Prod.   Dist.  Corp.) 

The  Cleveland  News  runs  a  comic 
strip  called  "The  Bungles."  In  this 
comic  strip  George  Bungle  has  lost 
a  sacred  white  elephant.  Corralling 
an  elephant  which  happened  to  be 
on  the  bill  at  trie  Palace,  sold  trie 
editor  the  idea  of  letting  bim  write 
a  series  of  stories  to  the  effect  that 
the  Bunr/le  elephant  was  in  or  near 
Cleveland.  Two  large  signs  were 
painted  and  were  put  on  the  elephant. 
On  its  foreleg  was  a  big  red  garter. 
— Palace.  Cleveland. 


Wurtzel  Plans  Vacation 

Hollywood  —  Sol  M.  Wurtzel,  is 
leaving  March  15  on  a  six  months' 
vacation.  He  is  going  to  New  York 
via   the    Canal. 


A    Correction 

Through  a  typographical  error,  the 
International  News  Service  was  not 
credited  with  copyright  in  its  inter- 
view with  Thomas  A.  Edison  reprint- 
ed  yesterday. 


"Just   Another   Blonde" 
(First  Nat'!) 

Advertised  on  screen  giving  awav 
samples  a  few  davs  before  the  show- 
ing that  samples  to  all  brunettes  of 
"Just  Another  Blonde  Hair  Tonic 
. .  .  ?"  Made  the  nuestion  mark  at 
the  end  big  so  that  thev  would  all 
wonder.  Gave  awav  samples,  little 
bottles,  with  colorful  labels  announc- 
ing the  showing.  The  cork  was  soak- 
ed in  perfume,  but  the  joker  was  that 
the  bottles  contained  only  pure  drink- 
ing water.  The  labels  and  bottle? 
cost  little  and  the  smiles  and  good- 
will and  increased  patronage  were 
more  than  enough  reward. — J.  M. 
Edsrar  Hart,  Colonial,  Portsmouth. 
N.  H. 


"The  Kid  Brother" 
(Paramount) 

Three  weeks  prior  to  the  showine 
a  large  cut-out  of  Lloyd  with  a  real 
fishing  pole  and  line  were  placed  on 
top   of  marquee.      At  the   end  of  the 


line  was  a  large  red  fish  containing 
the  imprint,  "Coming  Soon."  The 
lobby  contained  a  cut-out  from  the 
six-sheet  of  Lloyd  fishing  with  a  red 
cork  bobbing  up  and  down.  Behind 
this  was  a  hand-painted  river  scene 
on  compo  board.  A  green  spot  was 
thrown  upon  the  display  at  night — 
and  it  got  attention  plus. — H.  C.  Far- 
ley,   Empire,    Montgomery,    Ala. 

"The  Lunatic  at  Large" 
(First  Nat'l) 
Made  up  20,000  teasers.  These 
were  about  the  size  of  a  business  card 
and  contained  on  one  side  a  wise 
crack  such  as  "The  Lunatic  at  Large 
is  looking  for  husbands  who  are  shell- 
shocked  from  watching  their  wives 
eat  peanuts" — and  on  the  reverse  our 
regular  announcement.  Distributed 
the  cards  in  barber  shops,  beauty  par- 
lors, pool  rooms,  cafes,  hotels,  cigar 
ctores,  and  dance  halls. — T.  &  D.  The- 
ater,  Oakland,   Cal. 


"Michael  Strogoff" 
(Universal) 

Promoted  a  relay  race  between  Boy 
Scouts  of  Norfolk  and  Portsmouth  on 
the  morning  "Strogoff"  opened,  off- 
ering a  silver  cup  to  the  winning  team 
and  free  admission  to  all  first  and 
second  class  scouts — appearing  in  uni- 
form and  bearing  registration  cards — 
to   the   first  performance. 

The  race  extended  over  a  three 
mile  course  which  ended  at  the  court 
house.  There  the  winner  presented 
the  mayor  with  a  copy  of  "Michael 
Strogoff"  autographed  by  Carl  Laem- 
mle. — Norva,   Norfolk,  Va. 


"McFadden's  Flats" 
(First  Nat'l) 
Placed  "McFadden's  Flats  Story 
Contest"  with  the  New  Haven  Union. 
The  theater  awarded  five  passes  daily 
fof  the  five  best  Irish  or  Scotch 
stories.  The  Times  Leader  took  the 
"McFadden's  Flats  Construction  Con- 
test," which  ran  for  ten  days.  Both 
papers  broke  daily  with  stories  on  the 
front  page  and  regarded  the  contests 
as  exceptionally  fine  features.  Play- 
ed to  capacity. — Bijou,  New  Haven, 
Conn. 


And  That's  That 


By  PHIL  M.   DALY 


AFTER    participating    in    some    IS 
n 


in 

make-believe  weddings  for  the 
screen,  Donald  Keith  decided  to  in- 
ject some  realism  into  the  scene  and 
Sunday  married  Kathryn  Spicuzza. 
21  year  old  Los  Angeles  girl. 


Bobby  Mack  will  be  satisfied  if  he 
never  again  tastes  roast  chicken. 
He  stored  away  two  for  "Ole  Heidel- 
berg," and  says  that's  plenty. 


May  McAvoy  has  been  presented  a 
diamond-studded  badge  honoring  her 
as  the  "sweetheart  of  the  Interna- 
tional Assn.  of  Fire  Chiefs,"  in  re- 
gard for  her  work  in  "The  Fire  Bri- 
gade." 


Marcus  Loew  was  feted  at  Palm 
Beach  to  celebrate  his  recovery  from 
illness.  In  his  first  interview,  he 
commended  efforts  being  made 
clean  up  the  New  York  stage. 


tn 


South  Carolina  is  a  good  state  to 
come  from,  judging  by  the  governor's 
action  in  rigidly  enforcing  the  old 
"blue"  laws. 


Certifying  Pictures  in  Ohio 
Cleveland — Labeling  a  picture  as  to 
its  historical  accuracy  is  the  latest 
practice  in  censorship  circles.  The 
following  leader  preceded  showing  of 
"The  General"  at  the  Allen.  Protests 
made  against  the  picture  as  treating 
an  incident  of  the  Civil  War  led  to 
the  step,  although  Vernon  M.  Riegel, 
censor  says  it  will  not  be  repeated. 


CAMERAMEN 

List  your  name  in  new  leaflet  of 
reputable  cameramen  and  indus- 
trial film  makers  to  whom 
prospects  may  be  referred.  No 
cost  of  any  kind,  simply  send  in 
the  data. 


Bureau  of  Commercial  Economics 

1108-16thSt-  N.  W.  Washington,  D.C 


Schools,  Churches  and  Clubs 

using  Motion  Pictures  Should  Subscribe  for 

7 HE  EDUCATIONAL  SCREEN 

and  keep  up-to-date  with  the 
new  films  and  new  equipment 

"1001    FILMS"     [Fourth  Edition) 

Complete  reference  booklet,  listing  nearly  3,000  educational  films  given 
at  reduced  rate  with  each  subscription 

$1.50  per  year  -  5  South  Wabash  Ave.,  Chicago,  III. 


Unrivaled  screen  quality 

The  photographic  superiority  of  Eastman 
Film — zealously  safeguarded  by  Kodak 
Research  Laboratory  experts — naturally 
makes  prints  on  Eastman  Positive  Film  from 
negatives  on  Eastman  Negative  Film  un- 
rivaled in  screen  quality. 

And,  since  the  public  appreciates  screen 
quality,  insistence  on  prints  on  Eastman  Film 
will  have  a  favorable  box  office  reaction. 

Prints  on  Eastman  have  the  black- 
lettered  identification  "Eastman" 
and  "Kodak"  in  the  transparent 
margin.      Look  for  it. 


EASTMAN  KODAK  COMPANY 

ROCHESTER,  N.  Y. 


PATHE 


/ 


resents 


Leo  Maloneym 

TL  Man  From  Hardpan 


by  Ford  I.  Beebe 


7 


^NEWSPAPER 
>/FILMDOM 


ALL  THE  NEWS 
ALL  THE  TIME 


'OL.  XXXIX     No.  55 


Monday,  March  7,   1927 


Price  5  Cents 


Mergers 

MANY  moves  are  being  dis- 
cussed around  luncheon 
tables  these  days.  Some 
f  the  plans  will  materialize.  As 
heir  sponsors  figure  it  out,  it 
-  necessary  from  an  economic 
iewpoint  that  certain  steps 
hall  be  taken. 

Mergers,  combinations,  affili- 
tions  of  varied  types  and  hues 
re  being  suggested.  Since  the 
tanley-West  Coast  group,  new 
owers  almighty  at  First  Na- 
onal,  are  determined  to  make 
leir  new  project  step  on  all 
Hinders,  it  is  natural  that 
msiderable  of  the  rumblings 
fiould   end    in   that   direction. 

The  Pot's  Boiling 

Many  months  ago  in  this  very  col- 
mn  a  presentation  of  interesting 
icts  was  made.  It  was  then  stated 
iat  several  banking  groups,  some 
f  them  slightly  strange  to  motion 
ictures  and  others  familiar  with  the 
itricacies  of  films,  were  about  to 
et  busy.  This  industry  was  a  par- 
cular  objective.  Now  the  tale,  once 
eld  to  be  fanciful  by  the  dubious,  is 
■ystallizing. 

In  passing  on  to  other  matters,  one 
•ord  of  admonition  is  suggested: 
/atch  the  next  six  months.  Unex- 
ected  developments   are   brewing. 

Statistics— Not  Dry 

In  1909,  average  American  incomes 
ere  $791.  Except  for  a  post-war  de- 
ition,  the  advance  has  been  steady. 
nd  so  in  1926,  the  figure  rises  to 
!fll0.  The  National  Bureau  of  Eco- 
unic  Research,  commenting  on  1926, 
ates  44.00(1.000  people  were  then  en- 
iged  in  employment  of  diverse  na- 
res.  Purchasing  power  last  yean 
taled  $90,000,000,000.  Economists 
sert  no  clouds  on  the  horizon  of 
e  future  can  mar  the  rise. 
It  appears  that  the  trend  of  eco- 
>mic  welfare  persists  in  curving 
arply  upward  despite  increases  in 
ipulation.  Wage  standards  in  the 
nited  States  continue  the  highest 
the  world.  Here  is  a  condition1 
Wch  affects  retail  business— dry 
iods,  film  goods  or  any  goods  you 
int  to  place  in  that  category. 
These  statistics  are  engrossing  in 
e  interest  they  hold  for  this  indus- 
.-.  They  measure  the  stability  of 
L"   future. 

KANN 


FAMOUS  BOYCOTT  HIT  BY 
PLYMOUTHJXHIBITORS 

Ban  Declared  Wrong  Way 

to  Deal  with  Key  City 

Theater  Problem 

By   ERNEST    H\    FREDMAN 
Editor,    "The    Daily    Renter" 

Londoii-^Exhibitors  of  Plymouth 
are  opposed  to  boycott  of  Famous 
product  and  declare  that  boycotts 
never  succeed.  Instead,  they  have 
passed  a  resolution  asking  distribu- 
tors who  acquire  key  city  theaters  to 
refrain  from  "running  it  to  death" 
before   releasing   it   to   other   theaters. 


New  Portland  Factor 

Portland,  Ore. — M.  Lloyd,  former 
resident,  who  recently  cleaned  up  a 
fortune  in  oil  in  Southern  California, 
has  returned  to  Portland  and  plans 
a  theater  at  Grand  and  Killingsworth 
Aves.,  as  the  center  of  a  building  ac- 
tivity in  that  district  involving  over 
$1,000,000.  The  theater  is  to  seat 
around  2.000.  It  will  be  leased  to 
outside  interests. 


No  Deal  Closed 

While  negotiations  have  been  con- 
ducted on  a  proposed  contract  for 
Balfour  to  star  in  a  series  for  P.D.C., 
no  deal  has  been  closed,  William  M.. 
Vogel,  general  manager  of  Producers 
International,  said  yesterday  in  com- 
menting on  a  London  report  the  con-; 
tract  has  been  signed.  The  "British 
(Continued    on    Page    2) 


Excellent's  Plans 

•Four  pictures  starring  George 
Walsh  are  scheduled  for  production 
next  season  by  Excellent  Pictures; 
according  to  Samuel  Zierler.  In  ad- 
dition, there  may  be  a  series  starring 
(Continued    on    Page    2) 


Birmingham  Improves 

Birmingham,  A. — Business 
has  been  satisfactory  in  Birm- 
ingham theaters  the  past  month, 
due,  no  doubt,  to  better-than- 
ordinary  weather  conditions 
prevailing  most  of  the  month, 
together  with  several  strong  at- 
tractions in  the  various  houses. 
The  neighborhood  houses  also 
report  good  business  for  the 
period. 


Bankers  May  Swing  Additional 
Companies  Into  First  National 


Brenon  Resigns 

By  mutual  consent,  contract 
of  Herbert  Brenon  with  Fa- 
mous has  been  terminated.  Fu- 
ture plans  have  not  been  an- 
nounced, but  he  is  understood 
to  be  considering  a  proposition 
made  by  British  National  Pic- 
tures, for  the  production  of  a 
series  in  England.  He  also  is 
reported  to  have  discussed  a 
deal  with  Joseph  M.  Schenck, 
under  terms  of  which  he  would 
direct   for   United   Artists. 


Fined  for  Missout 

Portland,  Ore.— K.  L.  Burk,  Baker, 
Ore.,  showman,  must  pay  damages 
of  $100  to  Pathe,  which  in  turn  will 
pay  a  like  amount  to  Frank  Ham- 
berger  of  the  circle  here,  for  failure 
to  have  a  print  available  on  the  plav- 
date.  Burk,  it  was  testified  at  the 
arbitration  board  hearing,  was  re- 
sponsible for  the  missout  because  he 
did  not  return  the  print  according  to 
contract. 


Plan  Seattle  Chain 

Seattle — Harold  Home  Enterprises, 
Inc.,  have  been  formed  here  by  Har- 
old Home  and  P.  J.  DeClerq  for 
$495,000.  Home  was  formerly  pub- 
licity manager  for  Pacific  Northwest 
Theaters.  Houses  will  be  bought 
and  operated.  One  of  its  first  activi- 
ties was  the  purchase  of  the  Society, 
from  W.  B.  Ackles.  The  house  is; 
under  management  of  Mitchell  Suth- 
erland. 


Int.  Proj.  Dividend 

Regular  quarterly  dividend  of  $1.75 
per  share  on  the  $7  dividend  preferred 
and  25  cents  on  common  has  been 
declared  by  International  Projector 
Corp.,  payable  April   1. 


Hall  Aide  Named 

Louis  C.  dc  Rochmont  has  been 
appointed  assistant  to  Ray  Hall, 
editor  of   Pathe  News. 


Roxy  Again  on  Air 

S.  L.   (Roxy)   Rothafel  will  resume 
radio  broadcasting   Monday   night. 


More  Factors  in  Pool  Seen 

in  New  Activities  of 

Financiers 

It  is  understood  that  the  attenion 
of  important  downtown  bankers 
heavily  interested  in  the  industry  has 
been  turned  to  the  possibilities  of 
another    important    consolidation. 

The  bankers  have  had  their  atten- 
tion drawn  to  the  new  move  in  con- 
nection with  the  change  in  control 
at  First  National  from  which  com- 
pany much  is  anticipated  in  the  fu- 
ture. 

While  nothing  of  moment  may  be 
expected  to  transpire  until  John  J. 
McGuirk,  president  of  the  Stanley 
Company  of  America,  returns  from 
the  Coast,  there  are  several  interest- 
ing and  important  moves  under  way. 

It  is  possible  that  one  large  organ- 
ization with  millions  in  assets  may 
cast  its  lot  with  First  National.  Be- 
cause of  interlocking  directorates  and 
the  manner  in  which  financial  control 
is  divided,  it  is  not  entirely  unlikely 
that  several  additional  organizations 
will  be  embraced  with  this  particular 
company  in  the  event  that  the  mer- 
ger is  effected. 

On  Aug.  15,  THE  FILM  DAILY 
said  editorially,   in   part: 

"The  era  of  centralization  through 
which  this  industry  now  is  passing 
has  caught  many  in  its  grip.  Con- 
solidations of  various  natures  are 
hinted  at.  Not  only  are  the  names 
of  three  or  four  national  distributors 
brought  into  the  accounts  which  are 
bandied    about    with    open    secrecy. 

"Lurking  in  the  background  one 
(Continued    on    Page    2) 


Service 

The  accounting  problems  of 
the  circuit  and  a  simple  meth- 
od of  solving  them  are  outlined 
in  a  series  of  articles  which 
THE  FILM  DAILY  will  pub- 
lish beginning  today.  Max 
Schlesinger,  certified  public  ac- 
countant, who  is  well  known 
throughout  the  industry  by  vir- 
tue of  his  long  association  with 
production,  distribution  and  ex- 
hibition, is  the  author  of  this 
series  which  should  prove  of 
inestimable  value  to  every  the- 
ater owner.  Start  this  series 
today.     Article  on  page  5. 


Yol.XXXIXNo.55    Monday,  March  7,1927  Price5Cents 


IOHN  W.  ALICOATE 


Publisher 


Published  daily  except  Saturday  and  holidays 
at  1650  Broadway.  New  York,  N.  Y.,  and 
copyright  (1927)  by  Wid's  Films  and  Film 
Folk,  Inc.  J.  W.  Alicoate,  President  and 
Publisher;  Maurice  D.  Kann,  Vice-President 
and  Editor;  Donald  M.  Mersereau.  Treas- 
urer, Business  and  Advertising  Manager; 
Ralph  Wilk,  Traveling  Representative.  En- 
tered as  second  class  matter  May  21,  1918, 
at  the  post-office  at  New  York,  N.  Y. 
under  the  act  of  March  3,  1879.  Terms 
(Postage  free)  United  States,  outside  of 
Greater  New  York,  $10.00  one  year;  6 
months.  $5.00;  3  months,  $3.00.  Foreign, 
$15.00.  Subscribers  should  remit  with  order. 
Address  all  communications  to  THE  FILM 
DAILY,  1650  Broadway,  New  York,  N.  Y. 
Phone  Circle  4736-4737-4738-4739.  Cable  ad- 
dress: Filmday,  New  York.  Hollywood, 
California — Harvey  E.  Gausman,  Ambassa- 
dor Hotel:  'Phone,  Drexel  7000  and  Wash 
ington  9794,  London — Ernest  W.  Fredman. 
The  Film  Renter,  58,  Great  Marlborough  St., 
London,  W.  I.,  Paris — La  Cinematographic 
Francaise,  5,  Rue  Saulnier. 


Financial 


The  usual  Saturday  morning  apathy  asserted 
itself  in  film  issues,  with  very  few  stocks 
changing  hnads.  Loew's,  Inc.,  was  an  ex- 
ception with  a  turnover  of  2',800  at  l'A  drop. 
Famous  rose  H  on  sales  of  1,200.  The  rest 
of  market  inclined  to  fractional  breaks  on 
negligible    transfers. 


Quotations 

High    Low  Close  Sales 

Am.   Seat.    Vtc 4654     46         A6'/4  200 

•Am.    Seat     Pfd 46  .... 

•Balaban    &    Katz 6354       

•Bal.    &   Katz  Vtc 73 Va,  .... 

Eastman    Kodak. ..  .13254    "254  13254  100 

Famous   Players. ..  .111 J4   lH'/6  "I'/s  1.200 

♦Farn.    Play.    Pfd 12054       

•Film    Inspect 6 J4       

•First    Nafl    Pfd 103  .... 

Fox    Film    "A"....    67*S     67H     67^  100 

Fox   Theaters   "A".   21  J*     21 H     21'zg  100 

♦Intern'l    Project 10%  •••• 

Loew's,    Inc 57         56         56  2,800 

♦Metro-Gold.   Pfd 26  

M.    P.   Cap.   Corp...    10 VA     1054      1054  200 

Pathe   Exch.    "A"..   3954     3854     3854  500 

Paramount    B'way. .   99%     99%     99%  3 

ttRoxy     "A" 3754      3654      

ttRoxy     Units 4154      40  

ttRoxy    Common...    11%      11% 

Skouras  Bros 43  43  43  

••Stan.   Co.   of   Am 82^       

Trans-Lux   Screen..      7%        7%        7'A  500 

•Univ.    Pict.    Pfd 10154       

•Universal    Pictures   . .          . .          39  .... 

•Warner    Pictures 2854  ■••■ 

Warner    Pict.     "A"  40         3954      3954  600 

•  Last  Prices  Quoted        t   Bond  Market 
•*   Philadelphia  Market     tt  Bid  and  Ask 

Chidnoff  on  Coast 

Hollywood — Irving  Chidnoff  has  ar- 
rived from  New  York  to  take  photo- 
graphs for  "The  Famous  Two  Hun- 
dred of  the  Motion  Picture,"  which 
will  be  issued  by  Rockart  Publishers, 
Inc. 


Matiesen  in  "Lea  Lyon" 

Hollywood  —  Otto  Matiesen  has 
just  signed  for  Universal's  "Lea 
Lyon." 

Mintz  Back  from  Location 

Sam  Mintz,  co-author  of  "Rubber 
Heels,"  which  stars  Ed  Wynn,  has 
returned  from  Niagara  Falls,  where 
the  Wynn  unit  has  been  on  location. 


THE 


&&* 


DAILY 


May  Swing  Additional 
Units  Into  1st  Nat'l 

(.Continued  from  Page   1) 

finds  theaters  as  a  powerful  lever 
toward  the  fusion  of  existing  com- 
panies so  that  the  proper  outlet  may 
be  secured.  If  concrete  examples 
are  needed  of  how  closely  interlocked 
production  and  distribution  are  with 
exhibition,  a  quick  glance  over  the 
industry  today  will  provide  sufficient 
proof.  The  companies  which  are  not 
now  in  the  theater  field  are  indeed 
few.  The  day  is  not  far  distant  when 
those  who  remained  out  of  this  ma- 
jor branch  of  the  industry  will  be 
found  actively  engaged  in  it. 

"It  is  exactly  around  this  nucleus 
that  proposed  consolidations  gravi- 
tate. The  purchase  of  one  national 
distributor  by  another  has  been  dis- 
cussed  on    several   occasions. 

"Another  two-cornered  and  one 
three-cornered  deal  have  also  been 
proposed  .  What  is  advanced  as  an 
attractive  argument  concerns  the  ac- 
quisition of  theaters  on  a  wholesale 
scale.  The  marked  activity  of  the 
major  companies  in  the  exhibition 
field  has  set  the  pace.  The  others 
are  content  to  recognize  it  and  fol- 
low suit.  It  is  this  realization  of  the 
direction  in  which  the  industry  is 
progressing  that  enters  prominently 
into  the  pros  and  cons  of  the  merger 
councils. 

"There  will  be  changes.  It  may 
take  six  months  or  a  year.  The  com- 
plexion of  the  business  is  due  for 
a  realignment.  Whatever  takes  place 
will  mean  centralization.  There  will 
be  fewer  companies  operating,  but 
the  sparsity  in  numbers  will  be  off- 
set by  the  enhanced  power  of  those 
organizations  which  emerge  from  the 
unification   process." 


No  Deal  Closed 

(.Continued  from  Page   1) 

Mary  Pickford,"  it  was  stated  in  a 
London  cable,  was  to  appear  in  three 
pictures  for  the  company.  Fifty  per 
cent  of  the  pictures,  it  was  stated, 
must  be  made  in  Enp'^nd.  Donald 
Crisp  was  ireported  as  director  of  at 
least  one. 


$3,000  Fire  at  Elkhart,  Ind. 

Elkhart,  Ind.— Damage  of  $3,000 
was  caused  by  fire  at  the  Bucklen. 
some  500  patrons  left  the  house  with- 
out confusion. 


Plans  "Hungarian  Rhapsody" 
Hollywood  —  "The  Hungarian 
Rhapsody"  will  be  produced  by  Ed- 
ward Small.  An  original  now  is  be- 
ing written  which  will  be  directed 
by  a  foreign  director  recently  im- 
ported. 


AMERICAN   AND  FOREIGN  DISTRIBUTORS 
OF  QUALITY  MOTION    PICTURES 

E  PICTURES 


ARTle 


ARTHUR  A.LEE  PRES 


m 


701    SEVENTH    AVE.   NEW  YORK    BRYANT  6355 


Testing  "Cold"  Light 

Culver  City — Peverell  Mar- 
ley,  first  cameraman  for  Cecil  B. 
De  Mille,  is  experimenting  in 
the  use  of  a  cold  light  which, 
he  predicts,  may  revolutionize 
production.  The  invention,  if 
successful,  will  diffuse  in  con- 
trast to  the  sharp  focus  of 
present  lights,  which  cause 
kleig  eyes.  Thousands  have 
been  spent  in  an  effort  to  pro- 
vide a  new  lighting  method 
which  would  eliminate  the  eye 
strain  of  the  present  system. 


Excellent's  Plans 

(Continued  from  Page  1) 
Dorothy  Hall,  stage  plaver,  who  made 
her  screen  debut  in  "The  Broadway 
Drifter,"  one  of  the  six  Walsh  pic- 
tures made  by  Excellent  in  the  cur- 
rent season. 


On  Paramount  Lot 

Hollywood  —  Raymond  Griffith 
leaves  Monday  to  make  his  next 
comedy  in  New  York.  Louise 
Brooks,  who  will  appear  as  his  lead- 
ing woman  is  scheduled  to  leave  Sat- 
urday or  Sunday.  Adolphe  Menjou's 
next  production  will  be  "The  Head 
Waiter",  an  adaptation  of  Ernest 
Vajda's  story  by  Benjamin  Glazer. 
Dorothy  Arzner,  who  directed  "Fash- 
ions for  Women"  has  been  assigned 
to  direct  the  next  Esther  Ralston 
starring  production,  "Ten  Modern 
Commandments."  The  adaptation  of 
Florence  Vidor's  next  production, 
"The  World  at  Her  Feet,"  is  being 
done  by  Doris  Anderson.  It  is  from 
the  French  play  "Attorney  Balbec 
and  Her  Husband,"  by  Georges  Berr 
and  Maurice  Verneuil.  B.  P.  Schul- 
berg  has  assigned  Tom  Geraghty  to 
adapt  Percival  Christopher  Wren's 
story,  "Beau  Sabreur,"  which  James 
Cruze  will  direct. 


Siegmann    Back    at    "U"    Lot 

Universal  City — George  Siegmann 
has  returned  to  Universal  for  the 
role  of  Simon  Legree  in  "Uncle 
Tom's  Cabin,"  which  Harry  Pollard 
is  directing. 


Dancing   Star   Signed 

Hollywood — John  Considine,  Jr., 
has  signed  Rosita  Moreno,  vaude- 
ville dancing  star,  on  a  five  year  con- 
tract. 


f       •       >"■       ■       «!»•'•••       •"• 


John  D.Tippett  Jnc. 

Raw  Stock 

Negative  and  Positive 

All  Colors 


1540  Broadway         6040  Suniel  Blvd. 
New  York  City  Hollywood,  Calif. 

T»aa^afr  ■    »  ■    »■■♦    m     •    *    •   '»'■•■*    •    ■    •  '•    •     ■     ■    •    I 


Exhibitors 
Daily  Reminder 


Be  the  first  to  in- 
troduce the  latest 
music  hits  in  your 
town. 


Monday,  Mar.  7,  1927 


Seidel     Joins  "U"  Staff 
Milwaukee,    Wis.  —  Joseph    Seic , 
former    manager    of    the    Palace-(  • 
pheum,     is     managing     the     Jacks  .1 
which   is  operated  by  the   Milwaul 
Theater  Circuit,  "U"  ally. 


OURGANG 

Comedy 

HAL  ROACH 

presents^ 


WEicun  To  <a>. 
B;RtHDAiPAXt;, 


HISRASCAli 


IN 


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TEN  YEAR! 
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Directed  by  ANTHONY  M4C 


This  is  a  "Cornerblock"  cut  furnish 
FREE  for  all  Pathecomedies  at  yc 
Exchange. 


QUALITY    PRINTS 
Titles  and  Negative  Developing 

Release  Printing 
U.    S.    Film    Laboratories,    Inc 

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Motion  Picture  Department 


Emanuel  Cohen 

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for  over  thirteen  years  head  of  the 
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Official  changes  in  exhibition  as 
reported  by  the  bum  Boards  of 
Trade.  The  reports  which  follow 
cover  January: 

NORTH  CAROLINA 
Openings 

Greensboro— Almo,   H.   T.    Kiucey. 
Kaleigh— Liberty,   E.   A.    Hauser,   Jr. 
Changes  in  Ownership 

Asheville— Star,    sold    to    J.    W.    Page    by    J. 

H.    Slagle.  .  ,  , 

Bailey — Koyal,    sold    to    E.    O.    Strickland    by 

N.  D.   Flowers. 
Biscoe — Garden,    sold    to    H.    H.    Kellara    by 

H.   Russell.  „,   ,,. 

Cryden— Princess,    sold    to    \V.    M.    McKinney 

by    T.    B.    Smith. 
Draper— Grand,    sold    to    T.    H.    Sliarpe    by 

Haley   &  Lindsey. 
Mt    Olive — Victoria,  sold  to  W.   L.   Komegay 

by  H.   P.   Howell. 
Raeford— New,    sold    to    P.    C.    Mclntyre   by 

W.   D.   McLeod. 
Reidsville— Gene,   sold   to   J.    li.    McGehee   by 

K.    Watkins. 
W     Jefferson — Carolina,    sold    to    P.    T.    Mc- 
Neill by   L.    P.    Colvard. 
Closings 
Rocky  Mount — Cameo. 
Stoney    Point — Devere's. 

NORTH  DAKOTA 

Changes  in  Ownership 

Carrington — Grand,    sold    to    Don    Tracy    by 

\V.    W.    Arnold. 
Hillsboro — Gem,    sold    to    Julius    Overmoe    by 

M.   J.    Storholm. 
Turtle — Lake — Memorial    Hall,   sold   to    G.    1 . 

Anderson  by   O.   F.   Schumacher. 
Inkster— Gem,    sold   to    M.    W.    A.   Assoc,    by 
J.   A.   Holden. 

Closings 

Amidon — Grand. 

Brinsmade — Opera   House. 

Center — Legion. 

Clementsville — Community. 

Dodge — Dodge. 

Eckelson — Community. 

Elliott — Movie. 

Garrison — Alhambra. 

Genesseo — Movie. 

Gilby — Jones. 

Golden   Valley — Opera  House. 

Hillsboro — Gem. 

Holladay — Community. 

Juanita — Palace. 

Kathryn — Ideal. 

Mapleton — Opera   House. 

Marion — Woodman    Hall. 

Michigan — Opera   House. 

Milton — Star. 

Minnewaukan — Grand. 

Newberg — Movie. 

Orrin — Movie. 

Osnabrock — Rex. 

Sanish — Haugerud. 

Ryder — Orpheum. 

Streeter — Movie. 

Underwood — Star. 

Warner — Warner. 

Zap — Zap. 


Theater  Circuit  Accounting 


By   MAX   SCHLESSINGER,    C.   P.    A. 

THE  first  problem  that  comes  to 
the  attention  of  the  auditor  of  a 
circuit  is  the  verification  of  box-office 
receipts.  I  don't  however  intend  to 
discuss  this  feature  in  full.  The 
register  machine  is  used  most  uni- 
formly in  every  house  and  a  daily 
tabulated  report  giving  the  starting 
and  finishing  numbers  of  each  priced 
ticket  series  is  prepared  by  the  cash- 
ier at  the  end  of  the  day. 

As  a  rule,  the  auditing  department 
has  little  to  do  with  the  balancing 
of  cash  receipts.  Various  measures 
are  being  taken  by  managers  to  as- 
certain that  the  cash  receipts  are 
all  that  should  be  and  that  no  man- 
ipulation by  dishonest  employes  is 
carried  on.  Periodic  tests  are  made 
to  check  the  accuracy  of  the  cashier 
and  constant  watch  is  kept  to  see 
that  no  tickets  have  been  withheld  by 
the  doorman  and   sold   again. 

This  work,  of  course,  should  be 
done  by  someone  who  is  especially 
adapted  for  it.  The  auditor  cannot 
do  more  than  offer  suggestions  as  to 
how  this  periodic  checking  and  watch- 
ing should  be  done.  Picture  thea- 
ters are  operated  by  one  of  the  two 
plans : 

(aj  The  theater  that  is  operated 
under  a  leasehold  for  a  period  of 
years; 

(b)  The  theater  that  is  operated  in 
fee  simple  and  usually  in  conjunc- 
tion with  some  real  estate  proposi- 
tion. 


The  bookkeeping  for  both  classes 
is  comparatively  simple.  Books  are 
usually  kept  on  a  basis  of  cash  re- 
ceipts and  disbursements.  When  pre- 
paring financial  statements,  it  is  im- 
portant that  all  the  books  be  written 
up-to-date  and  that  all  expenses  per- 
taining to  the  operations  for  the 
period  for  which  the  statements  are 
rendered  are  on  the  books.  There 
are  usually  a  number  of  charges 
which  carry  over  from  one  period  to 
the  other,  and  they  can  briefly  be 
enumerated  as  follows: 

1.  Pictures:  In  most  cases,  played 
and  not  paid  for;  in  some  cases,  paid 
for  and  not  yet  played: 

2.  Advertising  Paper:  Paper  paid 
for  is  sometimes  carried  over  on  pic- 
tures to  be  played  at  some  future 
date: 

3.  Prepaid  Expenses:  Such  as  un- 
expired insurance,  unexpired  licenses, 
portion  of  dues  in  Chambers  of  Com- 
merce, inventory  of  supplies  on  hand. 

The  auditor  should  ascertain  all 
these  items  and  should  classify  them 
according  to  the  status  as  to  whether 
they  are  assets  or  liabilities.  It  may 
happen  that  salaries  have  not  been 
paid  at  the  close  of  the  period  which 
is  rather  a  rare  occurrence  as  in  al- 
most all  better  class  houses,  the  pay 
day  is  usually  made  to  coincide  with 
the  last  day  of  the  accounting  period. 


The   second  article  in   this  series 
will  appear  in  an  early  issue. 


OHIO 
Openings 

Cleveland — Broadvue,     Schwartz,     Levine     & 

Knopp. 
Harrod — Community. 
Marie    Stein — Gommunity. 
New    Hampshire — Community. 

Changes  in  Ownership 

Akron — Alhambra  and  Arlington,  sold  to 
Stone,  Seiler  &  Rossel  by  C.  Fish.  Rex 
sold  to   Mrs.   C.  Hall  by   Smithfield. 

Carthage— Idle  Hour,  sold  to  A.  J.  Holt  by 
H.    C.   Patterson. 

Cleveland — Clark  National,  sold  to  J.  Bako- 
ski  by  J.  Mellert;  Happy  Hour,  sold  to 
John  Chipka  by  Mrs.  N.  Korn ;  Heights 
Square,  sold  to  James  Christ  by  F.  Czaj- 
kowski ;  Main,  sold  to  J.  E.  Evans  by  J. 
V.  Wolcott ;  Peerless,  sold  to  L.  Barbalich 
by  L.  Lampou ;  Ridge,  sold  to  J.  Anton- 
off  by   Howard   Reif. 

Columbus — Fifth  Avenue,  sold  to  Ralph 
Malcolm  by  W.  D.  Sherick;  Grandview, 
sold  to  Rosselli  &  Good  by  C.  F.  Shafer; 
Victoria,  sold  to  Hector  L.  Kirkland  by 
S.    M.    Dickson. 

Coshocton — Cinderella,  sold  to  Robert  Hos- 
feldt   by    Martin    W.    Hosfeldt. 

Dayton— Eastwood,  sold  to  R.  E.  Wells  by 
G.    J.    Pay  burg. 


De  Graff — Ideal,  sold  to  Hazel  Wood  by 
Wilson  Brehm;   Lincoln. 

Dennison — Grand,  sold  to  C.  E.  Wheland  by 
J.    Smith. 

Franklin — New  Franklin,  sold  to  H.  J.  Mil- 
ler by  Herb  &  Small. 

Hubbard — Liberty,  sold  to  G.  Vargo  by 
Charles    Boros. 

Logan — Ruble,  sold  to  C.  E.  Oberle  by  J. 
C.    Fishman. 

Mingo  Junction — Grand,  sold  to  Lisle  & 
Mark   by    Charles   Rosenson. 

Niles— Stafford,  sold  to  E.  S.  Wilkoff  by 
L.  J.  Harper;  Warner,  sold  to  E.  S.  Wil- 
koff by  L.  J.  Halper. 

North  Baltimore — Crown,  sold  to  Mrs.  W. 
Gibson    by    H.    Starrett. 

North  Philadelphia — Strand,  sold  to  Skirboll 
Biros,   by   A.    V.   Abel. 

Peebles — Peebles,    sold   to    Byron   Gordon. 

West  Milton — Pythian,  sold  to  Charles  Fur- 
nas by  Bertram  &  McKee. 

Woodsfield — Alpine,  sold  to  C.  A.  Peterson 
by    Benjamin    &    Miller. 

Closings 

Bainbridge — Opera    House. 

College    Corner — College    Corner. 

Osborn — Bath    High    School. 

Summerfield — Pastime. 

Change   in   Policy 

Ft.    Recovery — Royal.     Closed    Sundays. 

Jamestown — Opera  House.  Closed  Tues.  & 
Thursdays. 

Spencerville — Princess.  Closed  every  day  ex- 
cept   Saturdays. 

West  Jefferson — Avalon.  Open  Saturdays  & 
Sundays    only. 


OKLAHOMA 
Changes  in  Ownership 

Bixby — Liberty,     sold     to     R.     P.     Waid    by 

Hinds    &    Wigginton. 
Chattanooga — Queen,     sold     to      Mrs.     Grace 

Puttkamer   by   Hinkle   &   Hanks. 
Cherokee — Majestic,    sold   to    Hawk    &    Hawk 

by    S.    J.    Davidson. 
Cordell — Folly,    sold   to    Mrs.   Aleece   Harkins 

by   G.   Petterson. 
Coweta — Broadway,    sold     to    J.     D.     Parker 

by    S.    Sargent. 
Eldorado — Empire — sold  to  W.  E.  Walker  by 

M.    C.  TJpchurch. 
Holdenville — Dixie,    sold    to    A.    B.    Momand 

by    C.   H.   Morris. 
Mangum — Empress,   sold   to    Sam   Fringer   by 

E.    Kadane. 


Muskogee — Strand,  sold  to  Hathaway  &  Har 

ris   by    Strand   Amusement    Co. 
Perry — Lyric,    sold    to    J.    D.    McCollum    by 

R.    Montgomery. 
Rockey — Mecca,   sold   to   Mrs.    L.   T.    Rhodes 

by  R.   D.   Hopper. 
Salina — Salina,     sold     to     Walter     Eaton     by 

A.    S.    Cappa. 
Seminole — Wozy  and   Liberty,    sold  to  A.   B. 

Momand    by   M.    Wozencraft. 
Sentinel — Pastime — sold    to    R.    M.   Avera    by 

Maddox    &    Easter. 

Closings 

Arnette — Cozy, 

Choteau — Choteau. 

Cyril — Dome. 

Francis — Francis. 

ootebo — Art. 

Locust    Grove — Locust    Grove. 

Forter — New. 

Ripley — Lyons. 

Stuart — Palace. 

1  ecumseh — Majestic. 


OREGON 
Changes  in  Ownership 

Amity — Palace,    sold    to    A.    L.    Burr    by    M. 

Stumbo. 
Hoseburg — Antlers   and    Majestic,    sold    to   E. 

H.   Marsten  by   F.   Vincent. 
Moro — Moro,   sold   to   American   Legion    Post 

by    M.    Beasley. 
Portland — Woodstock,    sold    to    E.    F.    Barnes 

by   Norman   Duhn. 
Wasco — Wasco,     sold     to     American     Legion 

Post   by   M.    Beasley. 


SHORT   TALKS 

ON 
SHORT  FEATURES 


Reputation 

Otto  H.  Kahn  has  just  ad- 
dressed to  the  students  of 
Princeton  University  some  ex- 
cellent advice.  The  "ten  rules  of 
success"  which  Mr.  Kahn  offers 
would  be  excellent  thoughts  no 
matter  who  wrote  them,  but  his 
remarkable  career  in  the  bank- 
ing world  gives  them  real  au- 
thority. 

The  rule  that  impressed  me 
most  was  this:  "The  most  ser- 
viceable of  all  assets  is  reputa- 
tion." 

Why  is  one  man's  word  as 
good  as  bis  bond,  while  another's 
means  but  little?  Why  is  one 
company's  good  will  valued  in 
millions ;  another's  hardly  recog- 
nized at  all?     Reputation! 

It  is  reputation  that  builds  up 
for  a  theatre  that  steady  week 
in  and  week  out  business  that 
makes  fortunes — reputation  for 
always  giving  the  patron  a  good 
all  around  show  for  his  money. 
It  is  reputation  that  has  brought 
Educational  to  its  position  of 
dominance  in  the  short  features 
field — reputation  for  the  best  pic- 
tures, the  best  service,  the  best 
advertising  support,  and  for 
keeping  faith  with  you  at  all 
times.  And  it  is  reputation  that 
makes  our  promise  of  a  splendid 
program  for  1927-1928  a  service- 
able asset  for  you  as  well  as 
for  us. 


JcEAJJ^om****-*^^, 


TENNESSEE 
Changes  in  Ownership 

Clinton — Palace,     sold    to    E.     F.     Riggs    by 

Albert    Alverson. 
Memphis — Linden       Circle,      sold      to      Tom 

Balles   by    Binswanger   &   Fischer. 
Rutherford — Dixie,    sold    to    Dixon    &    Sharp 

by    M.    F.    Floyd. 

Closings 

Arlington — Gem     (Until    March). 
Englewood — Royal. 
Kenton — Star. 
Rives — High    School. 
Sharon — New    Acme. 
Yorkville — Lyric. 


President 


EDUCATIONAL 
FILM   EXCHANGES,  Inc. 


(^^dcuuxtumcd  (RctuAjp 


"THE  SPICE  OF  THE  PROGRAM" 


THE 


•c&H 


DAILY 


Monday,  March  7,  1927 


Hollywood 


O'Hara   Writing   Gags 

Neal  O'Hara  has  arrived  at  F.  B.  O.,  where 
he  will  write  gags,  titles  ad  comedy  construc- 
tion   for   productions   on  the   current    program. 


Lease  Contract  Extended 

Rex  Lease  has  been  signed  to  a  long-term 
contract  by  F.  B.  O. 

"City  of  Shadows"  for  F.  B.  O. 

Mary  Robert  Rhinehart's  story  "The  Lark" 
is  coming  to  the  screen  as  an  F.  B.  O.  pro- 
duction and  will  be  called  "The  City  of 
Shadows."  Preliminary  scenes  are  being 
filmed  at  Santa  Suzanna  Pass,  with  J.  P. 
McGowan  directing.  Jack  Luden  and  Sharon 
Lynn   have   the   leads. 


Gunning  to  Make  "Crystal  Cup" 

Wid  Gunning  is  to  head  the  production  unit 
of  "The  Crystal  Cup"  for  First  National. 
Dorothy  Mackaill  is  understood  to  be  slated 
for   the   lead. 


Brown  Directing  Maynard 

H.  J.  Brown  is  directing  "The  Country  Be- 
yond Law,"  starring  Ken  Maynard  for  First 
National    release. 


Hennecke  to  Direct 

Clarence  Hennecke,  former  gag  man,  has 
been  promoted  to  a  directorial  berth  at  Uni- 
versal. Hennecke  is  directing  the  second  of  a 
series  of  two-reel  comedies  featuring  Charles 
Puffy   called    "Rift    in  the   Loot." 


Barbara  Worth  Opposite  Hoot 

Barbara  Worth  has  been  cast  in  the  lead- 
ing feminine  role  opposite  Hoot  Gibson  in  his 
next  Universal-Jewel  "Blue  Points  of  the 
Law,"  which  Reeves  Eason  will  direct.  The 
supporting  cast  includes  Charles  Sellon,  Rosa 
Gore,    Albert    Frisco   and    Robert    E.    Homans. 


Brown   Starts    Comedy   Series 

William  M.  Brown  has  started  production 
of  his  "Barnyard  Follies."  Max  Gold  is 
directing.  Billy  Cincers,  Perla  La  Granda, 
and  a  trained  duck  are  featured.  Miss  La 
Granda   was  imported  from  Nicaragua. 


M-G-M    Re- Signs  Scenarists 

Albert  Lewin,  F.  Hugh  Herbert  and  Jo- 
sephine Lovett,  scenarists,  have  signed  new 
M-G-M    contracts. 


Borg    Gets    Film    Role 

Svend  Borg,  interpreter  for  Greta  Garbo, 
has  been  assigned  to  the  cast  of  "The  Bugle 
Call." 


M-G-M  Signs  Sam  Janney 

Sam  Janney,   playwright,  has   been  added  to 
the     M-G-M     scenario     department. 


Tiesler  Making  Ninth 

Han  Tiesler  is  working  on  the  ninth  pic- 
ture of  his  Lightning  police  dog  series  in 
which    Eileen    Sedgwick    is    featured. 


Dana  Title  Changed 

"Naughty  Nannette"  is  the  new  title  of 
the  latest  Viola  Dana  vehicle,  formerly  called 
"Nice  and  Wicked."  J.  Leo  Meehan  is  di- 
recting. 


Jean  Dupont   Promoted 

Jean  Dupont,  who  has  been  chief  reader 
in  the  F.  B.  O.  scenario  department  for  more 
than  a  year,  has  been  promoted  to  a  position 
as  scenarist  and  her  first  assignment  is  the 
adaptation  of  "The  Beauty  Shop"  in  con- 
junction with  Tom  McNamara,  new  series  by 
H.  C.  Witwer,  which  is  to  go  into  produc 
tion   at   an  early  date. 


Giblyn   to   Direct    O'Hara 

Charles  Giblyn  has  been  signed  by  F.  B. 
O.  to  direct  George  O'Hara  in  "Ladies  Be- 
ware."     Enid    Hibbard    is    adapting   the    story. 


Beaudine  to  Remain  with  M-G-M 

William  Beaudine,  who  has  completed 
"Frisco  Sally  Levy,"  probably  will  remain 
with    M-G-M. 


The  Broadway  Parade 

HAROLD  LLOYD'S  "The  Kid    Brother"    has    terminated    a    six 
weeks'  run  at  the  Rialto,  and   in  its  place  comes  the   Ufa  pic- 
ture, "Metropolis,"  distributed  by  Famous    Players.      "Stark    Love" 

remains  a  second  week  at  the  Cameo.  The     Broadway     long-run 
lineup  now  stands  as  follows: 

Picture                                  Distributor  Theater       Opening  Date 

"The  Big  Parade" M-G-M  Astor           Nov.  19,  1925 

"Don  Juan"  and 

Vitaphone    Warners  Warners      Aug.     6,    1926 

"Beau  Geste" Famous  Criterion     Aug.  26 

"The  Better  'Ole"  and 

Vitaphone    Warners  Colony        Oct.     7 

"What  Price  Glory" Fox  Harris         Nov.  24 

"Old    Ironsides" Famous  Rivoli          Dec.     6 

"The  Fire  Brigade" M-G-M  Central        Dec.  20 

"Tell  It  to  the  Marines" ...  M-G-M  Embassy     Dec.  23 
"When  a  Man  Loves" 

and  Vitaphone   Warners  Selwyn         Feb.     3,  1927 

"Metropolis"    Famous  Rialto          Mar.     5 


A  Review  of  Reviews 

By  LILIAN   W.   BRENNAN 

There  is  no  dearth  of  product. 
Pictures  keep  arriving  at  the  average 
rate  of  twelve  a  week.  There  may 
be  more  but  there  are  usually  that 
many  available  for  review.  The  great 
calamity,  however,  is  a  reversal  of 
the  adage  "quality  rather  than  quan- 
tity." Real  quality  entertainments 
are  scarce.  Right  now  pictures  ap- 
pear to  be  running  in  a  rut.  With 
the  exception  of  pictures  like  "White 
Gold"  and  "Stark  Love,"  which  are 
not  the  box  office  kind,  there  is  prob- 
ably not  a  picture  to  create  even  a 
mild  stir  of  enthusiasm.  "Average," 
"good  box  office  hokum,"  "good 
program  offering" — these  are  about 
the  high  lights  of  praise  in  the  ma- 
jority of  cases.  They'll  have  to  come 
better. 

Karl  Brown's  experiment  in  the 
production  field  will  win  the  approval 
of  those  interested  in  the  artistic 
pictures.  "Stark  Love"  reminds  one 
of  Charles  Brabin's  well  remembered 
"Driven,"  another  story  of  moun- 
tain people,  a  true  life  drama.  But 
Brown  has  even  gone  so  far  as  to 
use  real  mountain  people,  untrained 
for  the  camera,  to  play  the  parts  they 
occupy  in  everyday  life. 

Thomas  Meighan's  latest,  "Blind 
Alleys,"  is  just  fair.  "Ankles  Pre- 
ferred," "Mother,"  and  "An  Affair 
of  the  Follies,"  are  the  appropriate 
box   office    types. 

"High  Hat"  and  "The  Gay  Old 
Bird"  are  the  comedy  contributions, 
the  former  offering  a  story  of  studio 
life  that  will  intrigue  the  fan  crowd 
but  it  may  not  be  just  the  smart 
thing  to  do  to  let  the  folks  in  on 
such  studio  tricks  as  faked  rainstorms, 
snow  scenes  and  the  like.  It's  likely 
to  spoil  the  illusion  and  prevent  them 
from  enjoying  future  rainstorms  be- 
cause they'll  know  how  it  is  done. 
Others:  "The  Gay  Old  Bird,"  slow 
on  laughs  and  old  in  gags,  although 
Louise  Fazenda  tries  hard  enough. 
"The  Snarl  of  Hate"  and  "The  Mid- 
night Watch"  two  regulation  melo- 
dramas; "Tearin'  Into  Trouble"  and 
"The     Mysterious     Rider." 


"McFadden's  Flats" 
(First  National) 

AMERICAN—*  *  *  will  afford  you  many 
laughs,  and  since  that  is  all  that  is  expected 
of  a   comedy,   it  fulfills   its   promise    *    *    * 

DAILY  MIRROR—*  *  *  In  all  likelihood, 
it  is  sure  fire  box-office,  but  that's  about  all 
we   can   say   for   it   *   *   * 

DAILY  NEWS—*  *  *  A  primitive,  but 
effective   laugh   producer   *    *    * 

EVENING  JOURNAL—*  *  *  Murray,  who 
gets  in  front  of  the  camera  at  every  oppor- 
tunity, and  Conklin,  with  his  walrus  mus- 
tache and  spectacles,  do  their  usual  com- 
edy  stuff    *    *    * 

EVENING  WORLD—*  *  »  Murray's  Irish 
part  is  less  strained  and  unnatural  than  in 
several  recent  films,  and  Chester  Conklin  as 
usual  is  capable  and  funny.  They  make  a 
good   team   *   *   * 

GRAPHIC—*  *  *  has  two  of  the  week's 
best  reasons  for  being  a  success.  We  refer 
to  Charlie  Murray  and  Chester  Conklin   *  *  * 

HERALD — *  *  *  Our  objection  to  it  was 
that   it  was   boresome  and  vulgar   *    *    * 

POST — *  *  *  sure  to  tickle  followers  of 
the  old  homely,  rug-slipping  type  of  comedy 
into   something  approaching  frenzy   *   *   * 

SUN — *  *  *  Sometimes  unnecessarily  vul 
gar,  usually  funny,  always  brisk,  "McFadden's 
Flats"  seems   destined   for  popularity   •  *  • 

TELEGRAM—*  *  *  Murray  and  Conklin 
make  a  good  comedy  team,  and  provide 
enough  laughs  to  compensate  most  people  for 
the   sidetracking    *   *    * 

TELEGRAPH  —  *  *  *  calculated  to  ap- 
peal to  a  very  large  public,  and  that  public 
will  respond  by  battering  down  the  doors  of 
the  theaters  where  it  is  shown  with  a  barrage 
of   admission   fees    *    *   * 

TIMES—*  *  *  There  are  a  number  of 
bits  of  mirth  in  "McFadden's  Flats,"  but  the 
humor    is    mostly    of    the    clodhopping    variety 

WORLD—*  *  *  This  is  a  pretty  low  caste 
heard  them  for  two  solid  hours  yesterday 
movie,    but    it    is   jammed    full   of    laughs.      I 

Out-of-Town 
"Man   of  the   Forest" — Paramount 

Metropolitan,  Los  Angeles 
EXAMINER—'    •    •    It    ia    out    from   th. 
•amo  old  familiar  pattern  that  firat  made  thii 
clan   of    movie   a    profitable   Ventura.    *    "    • 

TIMES — *  *  *  Direction  and  camera  work 
«r«  faultless,  and  the  exteriora  quite  mag 
oificent.  There  ia  none  of  the  ahoddineia  of 
production  often  diaccrnible  In  weatarn  pro 
dnctlona.    •    •    • 


Uptown,  Los  Angeles 
TIMES—*   *   *   Monte  Blue  la  aplendld  aa 
Ike   aubway   employee   who   nets   knocked   lata 
New    Year'a    aociety   and    aeema   at    all   thaaaa 
ta  ba   e-njoying   himaelf.    •    *    • 


Astor — "The   Big    Parade" 

Broadway — "Love's    Greatest    Mistake" 

Cameo — "Stark   Love" 

Capitol — "The    Taxi    Dancer" 

Central — "Fire    Brigade" 

Colony "The    Better    'Ole" 

Criterion — "Beau   Geste" 

Embassy — "Tell   It   to  the   Marines" 

Harris — "What    Price    Glory" 

Hippodrome — "Rubber    Tires" 

Loew's    New    York — Today — "It" 

Tuesday — "Wandering      Girls,"      "Rambling 

Rangers" 
Wednesday — 'Lady  Bird" 
Thursday — "Sorrows   of    Satan" 
Friday — "The   Wreck"    and   "Set   Free" 
Saturday — "Winners    of    the    Wilderness" 
Sunday — "Husband  Hunters" 

Mark   Strand — "Three    Hours" 

Paramount — "Let    If    Rain" 

Rialto — "Metropolis" 

Rivoli — "Old    Ironsides" 

Selwyn — "When   a   Man   Loves" 

Warners — "Don    Juan" 

Brooklyn    Mark    Strand — "The    Kid    Brother" 


160,355  L.  A.  Tourists  in  Month 

Los(  Angeles — Tourist  population  of 
Los  Angeles  in  January  totaled  160,- 
355,  equal  to  13  per  cent  of  the  per- 
manent population,  with  theater 
owners  benefitting  accordingly,  ac- 
cording to  a  statement  made  by  Jos- 
eph M.  Schenck,  prior  to  departing 
for  the  East.  He  urges  Southern 
California  exhibitors  to  aid  the  All- 
Year  Club.  The  club  is  in  the  busi- 
ness of  bringing  tourists  to  Los 
Angeles. 

"This  tourist  population,  he  said,  meant 
that  the  show  business  was  at  least  13  per 
cent  better  than  it  would  have  been  had  these 
people  not  been  here.  I  say  at  least  because 
that  makes  only  an  average  theatergoer  out 
of  a  tourist.  Actually  the  tourist  is  much 
better  than  an  average  patron,  because  he  is 
most  frequently  unoccupied  and  as  a  conse- 
quence spends  more  time  and  money  in  en- 
tertainment   than    a    permanent    resident." 


Pictures  Defended  by  Editor 
Motion  pictures  and  the  stage  were 
defended  in  an  address  at  the  Colum- 
bia Institute  of  Arts  on  "Wild  Wild 
Youth,"  by  Bruce  Bliven,  former 
managing  editor  of  "The  New  York 
Globe." 


Wins  City  Manager  Post 
Birmingham,  Ala. — Sidney  Dann- 
enburg,  manager  of  the  Strand,  has 
also  been  made  executive  in  charge 
of  the  Galex,  and  may  now  be  con- 
sidered as  Publix's  city  manager  for 
Birmingham. 


Bates    Firm    Expanding 

Attleboro,  Mass. — Expansion  of 
Bates  Theater  Co.,  will  result  in 
erection  of  a  1,200-seat  house,  and 
remodeling  of  the  Bates  to  seat  1,500. 
The  firm  also  operates  the  Columbia. 


Belasco    Signs    with    "U" 

Hollywood — Jay  Belasco  has  sign- 
ed a  contract  with  Universal  to  di- 
rect a  series  of  two-reel  westerns 
which  will  go  into  production  this 
spring. 


Hellman  Returns  to  New  York 

Sam  Hellman  has  returned  to  New 
York  after  completing  titling  of 
"Casev  at  the  Bat"  for  Famous. 


Cook  Buys  Sheboygan   House 

Sheboygan,  Wis. — Frank  Cook  has 
bought  the  Gem  here  from  Ernest 
Haefer  who  now  only  operates  the 
Rex. 


THE 


Monday,  March  7,  1927 


r£*pMt-Q-G4am& 

DAILY  TIPS  WHICH  MEAN  DOLLARS  FOR  SHOWMEN 


"Men  of  Steel" 
(First  Nat'l) 

{Made  marquee  border  suggesting 
chimneys  of  steel  mill,  etc.,  which, 
when  lighted  from  behind,  gave  spec- 
tacular effect.  Red  lights  were  used 
to  heighten  the  contrast  and  stimu- 
late the  appearance  of  flames  and 
furnaces  in  the  border.  Flashers 
jwere  arranged  in  places  of  give  an 
appearance  of  hot  steel  pots. — N.  H. 
Macalaster,   Strand,    Dover,    N.    H. 


"The   Nervous  Wreck" 
(Prod.  Dist.  Corp.) 

Five  days  prior  to  the  showing,  a 
girl  in  a  nurse's  uniform  stood  in  the 
lobby  beside  a  table  covered  with 
white  oilcloth,  handing  out  envelopes 
which  bore  the  wording,  "A  Resolu- 
tion." Inside  was  a  slip  to  the  ef- 
fect that  the  patron  should  resolve 
to  do  away  with  the  blues  and  do  so 
by  taking  the  enclosed  pill  and  see- 
ing the  picture.  A  small  candy  mint 
was  in  each  envelope.  On  the  tabic 
to  make  it  more  attractive  was  a 
physician's  stethescope,  a  blood  pres- 
sure meter,  and  a  case  of  surgeon's 
knives  and  clamps. — Lowell  Cash, 
New    Broadway,    Cleveland. 


"The  Night  of  Love" 
(United  Artists) 
A  mail  teaser  campaign  was  used. 
Issued  hundreds  of  envelopes  bearing 
the  caption — "Here  is  your  DATE 
for  'The  Night  of  Love'."  Inside 
the  envelope  was  a  wrapped  candied 
date  along  with  a  card  announcing 
the  coming  of  the  picture  to  the  the- 
ater. This  idea  was  adopted  from 
the  pressbook. — Roger  Sherman  The- 
ater, New  Haven,  Conn. 


"Nobody's  Widow" 
(Prod.  Dist.   Corp.) 

The  Denver  Post  offered  prizes 
and  the  theater  offered  five  season 
passes  and  25  pair  of  seats  to  the 
Denver  wiodws  receiving  the  largest 
number  of  votes  during  the  run 
Every  paid  admission  for  the  run 
was  entitled  to  cast  ten  votes.  Nearly 
every  widow  in  Denver  was  doing 
publicity  work  for  the  picture.  The 
Post  played  the  stunt  up  extensively 
publishing  entry  blanks  and  ballots. 
Pads  of  ballots  were  also  distributed 
at   the   theater. — Colorado,   Denver. 


"Overland  Stage" 
(First  Nat'l) 
Exploitation  campaign  consisted  of 
a  street  ballyhoo  using  an  old  fash- 
ioned stage  coach  drawn  by  two 
teams  of  horses.  The  picture  opened 
to  exceptionally  fine  business,  and  on 
the  last  day,  Saturday,  enjoyed  the 
largest  Saturday's  business  this  sea- 
son.—B.  C.  Rhoden,  Orpheum,  Atchi- 
son,   Kans. 


Women 's  Club  Support 

A  COMMITTEE  of  the 
Hollywood  Women's  Club 
has  gone  on  record  in  support 
of  Pola  Negri's  picture, 
"Barbed  Wire."  They  declare 
it  is  the  greatest  single  blow 
against  international  intolerance 
that  has  ever  been  struck,  lne 
committee  passed  a  resolution 
calling  upon  the  women  ot 
America  to  support  this  picture. 
The  American  Federation  of 
Women's  Clubs,  the  national 
Parent  -  Teachers  Association 
and  the  various  national  church 
organizations  formed  of  women 
will  be  urged  by  the  committee 
to  view  this  picture. 


you  drink?  If  so,  where  do  you  get 
it?"  "Exclusive  of  Bootleggers,  how 
many  people  are  dependent  on  you 
for  support?"  etc.  At  the  bottom  of 
the  questionnaire  was.  "Official  ad- 
vice' For  further  information,  see 
other  side."  The  other  side  enlight- 
ed  the  people  that  "Paradise  tor 
Two"  was  playing  at  the  Lincoln.-- 
W.  S.  Peritz,  Lincoln,  Lincoln,  Neb. 

"The    Scarlet    Letter" 

(M-G-M)  .   . 

A  woman  impersonating  Lillian 
Gish  was  placed  in  stocks,  and  a 
man  in  Puritan  attire  stood  along- 
side the  stocks  holding  a  proclama- 
tion and  a  large  bell.  The  stocks 
and  the  two  characters  were  Placed 
on  a  truck  and  given  a  ride  all 
over  the  citv  before  and  during  the 
run.  A  large  sign  over  the  stocks 
carried  the  following  message,  "I  am 
sentenced  to  be  branded  for  life  with 
•The  Scarlet  Letter'— See  my  story 
and  decide  whether  my  sin  deserves 
the  penalty."— Walter  League,  Vic- 
tory, Denver. 


Law  Changes  in  Del. 

Wilmington,  Del. — Decrease  of  the 
incorporation  fee  to  be  paid  by  cor- 
porations, under  the  law  just  enacted, 
provides  a  fee  of  one  cent  for  each 
share  or  block  of  shares  of  par  value 
stock  having  an  aggregate  par  of 
$100  and  one-half  cent  for  each  share 
of  no  par  stock  up  to  20,000  shares, 
and  one-half  cent  of  such  rates  in 
excess  of  20,000  shares. 

Liberalization  of  the  corporation 
laws  was  done  to  attract  more  char- 
ter business,  now  one  of  the  state's 
leading  industries.  Provisions  of  the 
bill  were  guarded  carefully  lest 
Florida  and  Maryland,  the  state's  two 
chief  competitors  in  the  charter 
business,  take  similar  steps  to  meet 
the  new  competition. 

A  quorum  of  a  corporation's  board  of  di- 
rectors may  be  less  than  a  majority  but  not 
less  than  a  third,  under  the  amended  law. 
Directors  may  fill  vacancies  by  majority 
vote  of  remaining  members,  even  though  that 
majority  be  less  than  a  quorum.  Dividends 
may  be  paid  either  out  of  net  profits  or  net 
assets  in  excess  of  capital.  In  the  case  of 
wasting  asset  corporations,  directors  may  fix 
annual  net  profits  from  operation  without 
considering  depletion  of  assets  from  loss  of 
time  or  from  consumption  of  assets  incident 
to  exploitation. 

Stock  transfer  books  may  be  closed  by  di- 
rectors for  a  period  of  40  days  preceding 
stockholders'  meetings,  dates  for  dividends 
or  to  fix  such  period  for  determination  of 
rights  of  stockholders  in  respect  thereto.  Cor- 
porations authorized  to  issue  stock  with  or 
without  par  value,  without  limit  to  the  kinds 
and  degrees  of  preference  between  the  classes 
of  stock  and  series  in  each  class  and  the 
fixing  of  redemption  figure  on  dividends,  rates 
on  preferred  stock  may  do  so  through  the 
board  of  directors  if  their  charter  so  au- 
thorizes. 


"Paradise  for  Two" 
(Paramount) 

The  supplemental  income  tax  blank 
which   contained  eleven   questions  of 
the   comedy  variety,    such   as:     "Are 
you  married  or  single?     Why?"  "Do 


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rooms  in  New  York 


Have  your  pictures  screened 
in  the  best-equipped  projec- 
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charge  for  projections  at  night 
to  our  regular  customers. 


OUR  PRICES  ARE  AS  LOW  AS 

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OUR  SERVICE  THE  HIGHEST 


Your  nlrrs  called  for  and 
returned  without  charge. 

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PROJECTION  ROOMS 

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And  Thafs  That 


i  By  PHIL  M.  DALY 


WHAT  next  in  insurance?  Ask 
Artie  Stebbins,  he  writes  any 
part  of  the  anatomy.  His  latest  nifty 
is  eye  insurance  for  Eddie  Cantor. 
Mavbe  he  could  protect  Clara  Bow 
against    losing    "It." 


That  there  is  sentiment  as  well 
as  strict  routine  was  demonstrated 
Friday  when  in  the  midst  of  strenu- 
ous rehearsals  for  his  opening  pro- 
gram, Roxy  was  presented  with  a 
luxurious  suitcase  by  Henry  C.  Han- 
aford,  president  of  the  Evening  Star 
Club   of   Washington. 

Gaites  Crasher  wants  to  know 
what's  to  be  the  sartorial  scheme  of 
the  Naked  Truth  blow-out;  to  dress 
up  for  it  or  down  to  it? 


If  you've  heard  this  one  try  and 
stop  us:  A  home  office  official,  tired 
of  receiving  letters  from  his  emis- 
sary in  the  field  to  the  effect  that 
while  no  sales  ivere  made  he  con- 
sidered his  many  visits  so  many 
feathers  in  his  cap,  wired  his  ukase : 
take  those  feathers  out  of  your  cap, 
make  a  tail  out  of  them  and  fly  back 
to  New  York. 


Anderson  Transferred 

Philadelphia  —  Harvey  Anderson, 
formerly  of  the  Majestic,  is  manag- 
ing the  Aldine. 


BUILD  BUSINESS 

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ML  THE  NEWS 
ALL  THE  ™£ 


OL.  XXXIX    No.  56 


Tuesday,  March  8,  1927 


Price  5  Cents 


COAST  EXPANSION 
PROGRAMNOW  READY 

'ranklin  to  Leave  During 

Month  to  Take  Charge 

of  Campaign 

Los  Angeles — Expansion  of  West 
oast  Theaters  into  neighboring 
tates  will  be  undertaken  shortly  after 
ie  election  of  Harold  B.  Franklin 
)  the  presidency  of  the  circuit  Di- 
ectors  unanimously  elected  Frank- 
n  president  and  general  manager, 
rith  Mike  Gore  resigning  as  presi- 
ent  to  become  chairman  of  the 
oard. 
There  are  144  theaters  in  the  West 
poast  chain  which  extends  from  San 
Francisco  to  San  Diego.  Ten  thea- 
ters are  under  construction.  While 
he  circuit  now  is  confined  to  Call- 
ornia,  its  extension  to  neighboring 
itates  is  predicted  in  the  near  futuie. 
fhis  is  in  line  with  the  nationaliza- 
(Continued    on    Page    3) 

Publix    Starts 

Minneapolis — Wrecking  of  building 
En  the  site  has  been  started  prepara- 
ory  to  erection  of  the  $2,000,000  Fub- 
ix  theater  which  will  bring  compe- 
jtion  to  the  city's  first  run   field. 

Film  Boards  at  French  Lick 

Secretaries  of  Film  Boards  of  Trade 
bill  hold  their  first  annual  convention 
it  French  Lick  Springs,  Ind.,  May  30, 
instead  of  at  Los  Angeles,  as  pre- 
viously announced.  Meetings  on  five 
successive  days  are  scheduled. 

Jones    to    Direct    Fairbanks 

Flollywood— F.  Richard  Jones, 
former  Hal  Roach  supervisor,  has 
been  signed  to  direct  Douglas  Fair- 
banks' next  picture.  The  contract 
gives  United  Artists  an  option  on  his 
services. 


Revelation  Promised 

Palo  Alto— In  three  months 
he  will  be  able  to  demonstrate 
the  recording  of  a  radio  pro- 
gram on  a  "light  film,"  declares 
Theodore  H.  Nakken,  who 
claims  to  control  basic  patents 
on  talking  films.  The  film,  he 
says,  can  be  taken  to  a  drug- 
store and  developed  and  then 
taken  home  again  to  reproduce 
the  original  program.  The  talk- 
ing film,  the  irryentor  predicts, 
soon  will  replace  the  family  al- 
bum. 


TWO  SEPARATE  CHAINS 
PEAN  OFKBTH-ALBEE 

Class  A  Theaters  to  Run 

Variety  and  Others 

Combination 

Establishment  of  two  circuits  of 
vaudeville  is  planned  by  the  Keith- 
Albee  and  Orpheum  circuits  in  a 
move  to  restore  "big  time"  vaudeville 
to  its  former  position  of  prestige. 

Under  the  plan,  Class  A  theaters 
of  both  circuits  are  to  play  vaudeville 
exclusively,  while  the  secondary 
houses  will  operate  under  a  combina- 
tion picture  and  vaudeville  "grind" 
policv. 

The  Orpheum  circuit  will  join  with 
{Continued    on    Page    2) 


Operators'  Demands 

Minneapolis — Six  men  must  be  em- 
ployed in  the  booth  at  the  State  and 
Capitol,  St.  Paul,  to  operate  the  Vita- 
phone,  according  to  demands  of  the 
operators'  union.  The  stand  taken  by 
the  union  has  caused  postponement 
of  the  Vitaphone  opening  at  the  two 

(Continued   on  Page   3) 

Bray  to  Sue 

Charging-  infringement  of  patents, 
the  Bray-Hurd  Process  Co.,  is  pre- 
paring to  start  suit  against  producers 
of  animated  cartoons  not  licensed  to 
use  the  patents. 

The  Bray-Hurd  interests  and  Fa- 
bles Pictures,  are  the  only  two  com- 
panies licensed  to  produce  cartoons 
under  the  patents,  the  company  states. 
Fables  Pictures  obtained  a  license  last 
September  in  an  out  of  court  settle- 
ment of  the  suit  for  infringement 
brought  by  the  Bray-Hurd  firm. 

Aliens   Under   Scrutiny 

Hollywood — Authorities  here  are 
investigating  the  status  of  aliens  at 
the  studios  declared  to  have  over- 
stayed their  leave  in  this  country. 

"Ankles  Preferred"  for  Roxy 

"Ankles  Preferred"  Fox  production 
featuring  Madge  Bellamy  and  Law- 
rence Gray  has  been  booked  for  the 
Roxy.  where  it  opens  May  15. 

Ralph  Block  to  Coast 

Ralph  Block,  one  of  Paramount's 
production  executives,  is  going  to  the 
Coast  this  Saturday,  accompanied  by 
Raymond   Harris  and    Sam   Mintz. 

"U"  Dividend  Declared 

Directors  of  Universal  Pictures  Co., 
have  declared  the  regular  quarterly 
dividend  of  two  per  cent,  on  the  eight 
per  cent,  first  preferred  for  April  1, 


Industry  Unscathed  by  Adverse 
Laws  in  Legislative  Sessions 


Ban  Double  Features 

Minneapolis — Exhibitors  here 
have  entered  into  an  agreement 
to  refrain  from  using  double 
feature  programs.  The  prac- 
tice, started  in  the  ten  cent 
houses  of  the  Gateway  district, 
has  spread  to  suburban  houses, 
with  disastrous  results.  With 
but  one  exception,  theater  own- 
ers have  agreed  to  abolish  the 
double  feature  program,  with 
the  proviso  that  exchanges  re- 
fuse to  serve  attractions  for 
double   feature   bills. 


OHIO  BILL  HITS  BEOCK 

BOOKING,  ARBITRATION 

State     Follows     Lead     of 

Indiana  in  Move  on 

Trade  Practices 

Columbus — Ohio  is  following  the 
lead  of  Indiana  in  seeking  to  abolish 
block  booking  by  legislation.  A 
measure  making  it  illegal  for  distrib- 
utors to  force  an  exhibitor  to  buy 
more  pictures  than  he  wants,  is  be- 
ing considered  by  a  committee  of  the 
assembly.  The  exhibitor  association 
(Continued  on  Page  3) 

Seeks  Product 

Dr.  W  E.  Shallenberger,  general 
manager  of  the  newly-formed  Plaza 
Pictures  Corp.,  is  understood  to  be 
dickering  with  Frank  G.  Conklin, 
receiver  of  Preferred  Pictures  for  31 
negatives  and  stories  owned  by  Pre- 
ferred. 


Goldwyn  Signs  Newcomer 

Hollywood — Shirley  Palmer,  who 
made  her  screen  debut  in  "Peter 
Pan,"  has  been  signed  by  Samuel 
Goldwyn  for  a  role  in  "King  Harle- 
quin." 

"U"  Plans  Two  Branches 

Wichita,  Kan.— With  W.  C. 
Haynes  as  manager,  Universal  will 
open  an  exchange  here  about  March 
20,  according  to  W.  E.  Truog,  as- 
sistant sales  manager.  The  company 
also  is  establishing  an  exchange  at 
San  Antonio,  Tex. 


Tax  Bills  Predominate  in 

43  of  States  Where 

Solons  Met 

With  close  of  the  various  sessions 
approaching,  no  adverse  legislation 
has  been  enacted  this  year  in  any 
state.  Few  censorship  bills  have  been 
introduced,  with  tax  measures  the 
chief  legislation  affecting  the  indus- 
try proposed  in  various  of  the  43 
states  where  legislatures  are  meeting. 

Up  to  March  7,  a  total  of  102  bills 
affecting  motion  pictures  were  in- 
troduced in  32  states.  From  January 
to  March,  43  state  legislatures  were 
in  session.  In  the  remaining  11 
states  no  adverse  legislation  has  de- 
veloped. These  states  are  Arizona, 
Illinois,  Maine,  Nevada,  New  Hamp- 
shire, New  Mexico,  Vermont,  Wyom- 
ing, Florida,  Georgia,  Maryland. 
The  Florida  legislature  convenes 
April  5  and  the  Georgia  legislative 
body  June  22. 

A  summary  of  bills  now  pending 
(Continued    on    Page    3) 


P.D.C.   Leases  Gaiety 

P.D.C.  has  taken  over  lease  of  the 
Gaiety,  Broadway  and  46th  St.,  for 
presentation,  beginning  April  15  of 
Cecil  B.  DeMille's  "The  King  of 
Kings."  The  five  days  preceding  the 
opening  will  witness  remodeling  of 
the  house  and  be  used  for  the  final 
rehearsals  of  Hugo  Riesenfeld's  or- 
chestra. The  300,000  feet  of  the  pic- 
ture have  been  cut  to  approximately 
the  length  of  an  evening's  entertain- 
ment. 


Daylight   Saving  Referendum 

Duluth,  Minn. — Voters  will  pass  on 
daylight  saving  at  the  election  to  be 
held  here  April  5.  It  is  proposed 
to  put  daylight  saving  time  in  effect 
from  April  24  to  Oct.  2. 


Beban  Plans  School 

Minneapolis — At  the  end  of 
the  present  season,  George  Be- 
ban will  retire  from  screen  and 
theatrical  work  and  open  a 
school  at  Hollywood  to  train, 
at  his  own  expense,  candidates 
for  screen  honors.  The  star 
made  the  announcement  in  an 
interview  here. 


THE 


<5B0*!- 


DAILY 


.ZfrMtWSPAPER 
«/*FILMDOM 


V/*5£Y*DAW^ 


ALL  THE  NEWS 
ALLTUE  TIME 


Vol.XXXIXNo.56    Tuesday,  March  8. 1927  Price5Cents 


JOHN  W.  ALICOATE 


Publisher 


Published  daily  except  Saturday  and  holidays 
at  1650  Broadway,  New  York,  N.  Y.,  and 
copyright  (1927)  by  Wid's  Films  and  Film 
Folk,  Inc.  J.  W.  Alicoate,  President  and 
Publisher;  Maurice  D.  Kann,  Vice-President 
«nd  Editor;  Donald  M.  Mersereau.  Treas- 
urer, Business  and  Advertising  Manager; 
Ralph  Wilk,  Traveling  Representative.  En- 
tered as  second  class  matter  May  21.  1918, 
at  the  post-office  at  New  York,  N.  Y. 
under  the  act  of  March  3,  1879.  Terms 
(Postage  free)  United  States,  outside  of 
Greater      New     York,     $10.00     one     year;     6 

$5.00;     3     months,    $3.00.       Foreign, 

Subscribers   should    remit    with    order. 

all    communications    to    THE    FILM 

1650    Broadway,    New    York,    N.    Y. 

Circle    4736-4737-4738-4739.    Cable    ad- 

Filmday,     New     York.       Hollywood 


months 
$15.00. 
Address 
DAILY 
Phone 
dress: 

California — Harvey  E.  Gausman,  Ambassa 
dor  Hotel:  'Phone,  Drexel  7000  and  Wash- 
ington 9794.  London — Ernest  W.  Fredman. 
The  Film  Renter,  58.  Great  Marlborough  St.. 
London,  W.  I..  Paris — La  Cinematographic 
Francaise.   5.    Rue  Saulnier. 


Financial 


The  only  excitement  in  film  issues  was 
occasioned  by  the  hectic  demand  for  Loew's 
Inc..  which  finally  turned  over  17,500  shares, 
closing  at  a  point  and  a  half  jump  in  price. 
Warners'  curb  stock  also  gained  a  point  on 
3.    slight    trade.      Otherwise,    trade    was    quiet. 


Quotations 


Am.  Seat  Vtc  .  .  .  . 
♦Am.  Seat.  Pfd.  .  . 
*Balaban  &  Katz  .  . 
*BaI.  &  Katz  Vtc.  . 
Eastman  Kodak  .  .  . 
Famous  Players  .  .  . 
Fnm.    Play.    Pfd.     .  . 

*Film    Inspect 

First  Nat'l.  Pfd... 
Fox  Film  "A".  .  .  . 
Fox  Theaters  "A". 
"Intern'l    Project.     . 

Loew's,    Inc 

•Metro-Gold  Pfd.  . 
*M.  P.  Cap.  Corp.. 
*Pathe  Exch  "A". 
Paramount    B'way.  . 

ttRoxy    "A"     

ttRoxy    Units 
ttRoxy    Common    .  . 

Skouras    Bros 

**Stan.  Co.  of  Am. 
*Trans  Lux  Screen 
*Univ.  Pict.  Pfd.  . 
Universal  Pictures . 
Warner  Pictures  .  . 
Warner  Pict.  "A".  . 


High 

46 


132/2 
111*8 
121 


67?^ 
21!^ 


Low 

45  !4 


132 

110*4 

121 


66% 
21 


57/2      565-s- 


9974 
36 

40  M 

11« 
43 


38 

28% 
39'/< 


99  u 

35 
39M 

43 


37 

27% 

39'/8 


Close 
46 
46 
63'/2 
7354 

132J4 

110% 

121 
6% 

103 
67% 
21 

10?/8 
5714 
26 
1054 
38!4 
99% 


43 

82% 
7'/8 
101/ 
38 
2'8>4 
39% 


<5al-- 

1.100 


500 

1,500 

100 


600 
800 

17,5o6 


300 

600 
800 


Last  Prices  Quoted 
Philadelphia  Market 


t   Bon 
tt   Bid 


d  Market 
and  Ask 


Deal   on   Bray   Product 

Cleveland — The  Fischer  Film  Ex- 
changes of  Cleveland  and  Cincinnati 
have  entered  into  a  business  arrange- 
ment with  the  M.  P.  T.  O.  jf  Ohio 
for  bookings  on  the  Bray  pictures, 
similar  to  the  arrangement  entered 
into  last  year  between  the  same  or- 
ganization and  P.   D.   C. 


"Beanie"  Walker  Promoted 

Hollywood — Hal  Roach  has  ap- 
pointed H.  M.  (Beanie)  Walker  a 
vice  president  of  Hal  Roach  Prod., 
to  succeed  F.  Richard  Jones. 


Artclass   Deal   Closed 
W.  C.  Underwood  of  Liberty-Spec- 
ialty,   which    operates    exchanges    in 
the    South,    has   purchased    the    short 
subject  output  of  Artclass. 


Two  Separate  Chains 
Plan  of  Keith- Albee 

(.Continued  from  Page  1) 
Keith-Albee  in  providing  40  weeks 
tor  "big  time"  acts  throughout  the 
United  States  and  Canada.  Both  cir- 
cuits now  are  engaged  on  an  expan- 
sion program  with  several  millions 
of  dollars  set  aside  for  the  building 
of  new  houses  and  remodeling  of 
others.  The  theaters  are  to  have  an 
average  capacity  of  1,500  persons, 
under    the    plan. 

The  program  was  adopted  just  prior 
to  E.  F.  Albee's  departure  for  Palm 
Beach.  Because  of  the  new  schedule, 
he  has  revised  plans  for  the  Keith 
Memorial  at  Boston,  which  is  to  be  a 
straight  vaudeville  house  and  seat 
around  2,000  instead  of  the  3,600  pre- 
viously planned.  Among  houses  to  be 
rebuilt  are  the  Majestic,  Louisville, 
Colonial,  Dayton,  and  the  Temple 
theaters  in  Rochester  and  Detroit.  At 
present  there  are  about  20  weeks  of 
exclusive  vaudeville  left  on  the  Keith 
Albee   and    Orpheum   circuits. 


Gets  Judgment  for  Ouster 
Isley  Boone  has  filed  a  judgment 
for  $2,466  in  the  Supreme  Court 
against  the  Trans-Lux  Daylight 
Screen  Corp.  in  his  suit  for  damages. 
He  says  the  defendant  engaged  him 
at  $5,000  a  year  as  special  sales  man- 
ager and  discharged  him  last  August. 
The  defendant  insists  that  Boone 
failed  to  devote  all  his  time  to  the 
work  but  pursued  his  private  busi- 
ness  of  selling  films  in  schools.  The 
defendant  failed  to  appear  when  the 
case  was  called  and  for  that  reason 
the    judgment    was    directed. 


Montagne    Renews    with    "U" 

Universal  City — Contract  of  Ed- 
ward J.  Montagne,  scenario  writer  for 
Universal,  has  beer  renewed.  Dur- 
ing the  past  year  the  deoartment  was 
augmented  by  the  appo;ntment  of 
Joseph  Poland  in  charge  of  feature 
scripts  and  Charles  Logue  ii  charge 
of  dramas  under  the  supervision  of 
Montagne.  The  renewal  of  Logic's 
contract  for  another  year  is  also  an- 
nounced. 


Pringle  and  Cody  Comedy  Team 
Culver  City — Aileen  Pringle  and 
Lew  Cody  are  to  be  teamed  in  a  com- 
edy written  by  F.  Hugh  Herbert  and 
Florence  Ryerson.  Robert  Z.  Leon- 
ard  will   direct. 


Equipment  Notes 


Nu-Air  Opens  in  Wichita 
Arctic  Nu-Air,  manufacturers  of 
ventilation  and  cooling  systems,  will 
shortly  establish  a  branch  in  Wichita, 
Kansas,  James  Foland,  division  man- 
ager, announces.  No  location  nor  a 
definite  date  has  been  set  for  the  open- 
ing, but  plans  are  known  to  be  rapidly 
under  way.  Foland  has  appointed 
John  Hubbell,  advertising  manager  of 
the  Wichita  "Eagle,"  to  supervise  the 
branch. 


E.   E.   Langan  on  Tour 

Kansas  City — E.  E.  Langan  is  on 
a  tour  of  the  National  Theater  Supply 
Co.  offices  in  the  South  and  South- 
east in  the  interest  of  the  Polar  Air, 
Cooling  and  Ventilating  System. 
Langan's  visits  will  include  St.  Louis, 
Memphis,  New  Orleans,  Charlotte, 
N.  C,  Jacksonville,  Fla.,  Dallas  and 
Oklahoma   City. 


For  last  minute  news  of  equipment 
developments,  tips  on  accessories, 
theater  management  helps  and  tech- 
nical progress,  see  the  Theater 
Equipment  and  Management  page 
published  in  every  Sunday  issue  of 
THE  FILM  DAILY. 


Clifton  to   Coast 

Due  to  the  closing  of  the  Para- 
mount Long  Island  studio  and  the 
abandonment  of  "The  Roughneck 
Gentleman,"  which  he  was  to  have 
directed,  with  Richard  Dix  as  star. 
Elmer  Clifton  has  resigned  and  will 
go  to  the  Coast.  He  leaves  Satur- 
day. It  had  been  planned  to  take 
exteriors  for  the  Dix  picture  in 
Greenland. 


Roxy's   "Gang"  in   Debut 

Roxy  and  his  "gang"  made  their 
debut  on  the  air  last  night,  from 
Roxy's  new  broadcasting  studio  at 
the  new  Roxy  Theater.  The  pro- 
gram was  broadcast  over  Station 
WJZ,  lasting  from  7  to  8:30.  Gloria 
Swanson  was  the  headliner  of  an 
elaborate   program. 


Cohen   Succeeds   Brill 

Max  Cohen  has  succeeded  Dave 
Brill  as  sales  manager  at  the  "Big 
U"  exchange.  Brill  has  joined 
Renown. 


Cine  Raw  Film 


Negative  and  Positive 

Agent 

Experienced  Salesman  Wanted 

Offers  to  I  H  15090 

Dor  land  Agency,  Inc. 

244  Madison  Ave.  New  York  City 


Tuesday,  March  8,  1927 


St.  Clair  to  California 
Malcolm  St.  Clair  and  his  assistanl 
Art  Camp,  will  leave  today  for  Hoi 
lywood.  It  is  likely  that  St.  Clai 
will  direct  the  next  Richard  Dix  story 
as  yet  untitled. 

Laurance  W.  Hitt  and  Van  Ne* 
Polglase,  of  the  Paramount  plant 
have  also  been  transferred  to  thr 
Hollywood.  They  will  leave  this 
week. 


Von  Sternberg  to  Direct  Underwork 
Hollywood — Josef  von  Sternberg 
has  been  definitely  assigned  as  di-i 
rector  of  "Underworld,"  for  Para-i| 
mount.  Arthur  Rosson  instead  will 
direct  Betty  Bronson's  next  pictures 
"Grounds  For  Marriage." 


0URGANG 

Comedy 

HAL  ROACH 

presents^ 


HIS  RASCAL^ 

IN 

TEN  YEARS 
OLD 


^^^  Directed  by  ANTHONY  MACK 
This  is  a  "Cornerblock"  cut  furnished 
FREE  for  all  Pathecomedies  at  your 
Exchange. 


r 


~\ 


Motion 
Picture 
Studio — for 
.    Rent 

A  completely  equipped  motion  pic- 
ture studio  right  in  the  heart  of 
things — 220  West  42nd  St.,  for  rent 
for  any  period.  Modern  camera  and 
lighting  equipment.  Expert  camera 
men.  Ideas  developed.  Complete 
facilities  for  titling  and  finishing. 
Moderate  prices.  Call,  phone,  or 
write. 

Eastern 

CORPORATION 


Film 


220W4Znd.St 


Wisconsin   3770 


AMALGAMATED 
VAUDEVILLE  AGENCY 

Attractions  for 
Picture  Theatres 

Standard    Vaudeville     Acts 


1600  Broadway,  New  York  City 

Phone  Penn.    3580 


THE 


Tuesday,  March  8,  1927 


<5B0"S 


DAILY 


frcpMt-  Q-G4am& 


DAILY  TIPS  WHICH  MEAN  OOLLAES  FOB  SHOWMEN 


"The  Prince  of  Tempters" 
(First  Nat'l) 
Tied  up  with  the  local  dance  palace, 
ought  a  silver  lovine  cuo  which  was 
died    the    Ben    Lyon    Loving    Cup. 
up  was  to  go  to  the  most  alluring 
irl  attending  the  dance  and  she  was 
or)  >  be  named  the  "Prince"  by  judges 
tr]  icluding      radio      announcer,      some 
ewspapermen  and  the  writer.     Four 
undred  couples  attended.     Stunt  ap- 
»il  saled  to  local  newspapers. — Ray   C. 
«  rown,    Strand,   Altoona,    Pa. 


"A   Regular   Scout" 
(F.B.O.) 

Made  tie-up  with  newspaper  where- 
y  they  gave  prizes  to  Boy  Scouts  for 
.lbscriptions.    These  were  of  various 

rts  of  the  Boy  Scout  equipment, 
.tiles    and    conditions    of   offer   were 

inted  in  four-page  circular  on  front 
age  of  which  announcement  was 
lade  of  "A  Regular  Scout."  Dis- 
■ibution  made  at  theater  and  all 
ewsstands. — Hippodrome,  Oakland, 
alif. 


{  "The  Winning  of  Barbara  Worth" 
J  (United  Artists) 

A    bobbed    hair    contest    sponsored 

v  the  Pittsburgh  Chronicle  Tele- 
V-  rapli  featured  the  advance  cam- 
paign through  a  daily  symposium 
i  insisting   of    opinions    from    readers 

>r  and  against  bobbed  hair.  Liberal 
=  rizes  were   awarded. — Aldine,    Pitts- 

,irgh,    Pa. 


Lippe  Makes  Progress 

The  Lippe  Contracting  Co..  is  mak- 
ia:  excellent  progress  on  the  new 
"ongress  theater,  Buffalo  avenue  and 
t.  Johns.  Brooklyn.  Excavating 
tarted  Dec.  1  and  by  Feb.  7  the  steel 
ork  was  in  place.  The  new  house 
ill  seat  2,200,  while  its  roof  garden 
ill  have  a  capacity  of  1.300.  C.  A. 
andblom  is  the  architect.  The  Car- 
er Engineering  Co.,  will  install  a 
Doling  system. 


Detroit  Prices  Increased 
Detroit — Prices  at  the  Kunsky- 
tate  have  been  increased  to  65  cents 
;>p  on  Sunday,  matinee  and  night, 
ivening  prices  continue  at  60  cents 
p. 


Comerford  Switches  Managers 
Scranton,  Pa. — A  general  switch 
f  managers  in  Scranton  and  Wilkes- 
arre  has  been  made  bv  the  Corner- 
ed Amuse.  Co.  Fred  Herman,  man- 
ger of  the  Poli  in  Wilkes-Barre  hac 
turned  to  the  Capitol.  He  is  su< 
*eded  at  the  Poli  by  John  Galvi" 
'homas  Soriero.  manager  of  the 
'apitol.  Wilkes-Barre.  is  now  man- 
ger of  the  Poli  in  Scranton.  Car' 
ferman,  former  manager  of  the  lat- 
■r  house,  is  manager  of  the  State, 
eon  Hershberger.  assistant  manager 
I  the  Capitol,  Wilkes-Barre,  has  been 
lade  manager  of  the  Scranton  Or- 
heum. 


Schad  Takes  Over  Theaters 
Oakland.  Ore. — Control  of  the 
>akland,  Sutherlin  and  Yoncalla  has 
een  secured  by  Gerry  Schad.  These 
ouses  were  formerlv  under  the  man- 
srement  of  E.  H.  Tarter. 


Traffic  Cop  Judges 

DID  it  ever  happen  to  you? 
Up  goes  the  traffic  cop's 
hand.  He  gives  a  motion  of 
his  head  that  means  all  out  of 
luck  for  you.  Over  to  the  curb 
— a  ticket  that  hauls  you  to 
court  for  a  fine. 

But  suppose  instead  of  a 
ticket  he  hands  a  pass  to  the 
show,  and  compliments  you  on 
being  a  model  driver.  Then  it 
becomes  one  of  life's  big  mo- 
ments. A  legitimate  excuse  for 
bragging — even  to  your  wife. 

That's  the  nifty  stunt  pulled 
by  Kenneth  Tallmadge  of  Pan- 
tages  at  Vancouver,  B.  C.  He 
believes  that  if  bad  auto  drivers 
should  be  penalized,  good  ones 
should  be  rewarded.  So  he 
prepares  20  passes  a  week, 
which  he  issues  to  the  traffic 
policemen.  They  give  them  to 
the  drivers  whom  they  feel  are 
most  deserving.  One  of  those 
happy  ideas  made  for  every- 
body's box-office.  You're  wel- 
come. 


West  Coast  Expansion 
Program  Now  Ready 

(Continued  from  Page   1) 

tion  plans  worked  out  in  conjunction 
with  the  Stanley  Company  of  Ameri- 
ca, which  with  West  Coast  controls 
First   National. 


Same  Policies  to  Prevail, 
Is  Franklin  Declaration 

Elated  over  the  fact  that  his  selec- 
tion was  by  unanimous  vote,  H.  B. 
Franklin  stated  yesterday  that  the 
same  policies  which  have  character- 
ized growth  of  West  Coast  are  to  be 
continued  during  his  regime.  He 
says  he  will  leave  some  time  this 
month  to  take  over  his  new  duties. 


Operators'  Demands 

(Continued  from  Page   1) 

leading  houses  of  the  Northwest  The- 
aters circuit. 

Three  men  on  a  shift  are  demanded 
by  the  union  which  would  cost  each 
theater  $600  weekly.  The  matter  has 
been  referred  to  the  Northwest  ex- 
hibitor unit  for  settlement.  That  or- 
ganization, which  has  a  contract  with 
the  union,  is  standing  firm  in  refus- 
ing to  accede  to  the  union's  demands. 


Three    Day   and    Date    Runs 

Chicago — Columbia's  "Wandering 
Girls"  will  be  played  day  and  date 
at  three  first  run  houses  during  the 
week  of  March  7.  The  Rialto. 
Granada  and  Capitol  are  the  houses 
concerned   in   the   unusual   booking. 


Short    Features    Building 

Plans  have  been  approved  for  the 
short  features  building  which  Famous 
will  build  near  the  present  Paramount 
theater  and  building.  During  its  con- 
struction, and  at  intervals  following 
occupancy,  the  Long  Island  studios 
will  be  used  by  the  short  subjects  de- 
partment which  Emanuel  Cohen 
heads. 


Industry  Unscathed 
by  Adverse  Laws 

(Continued  from  Page   1) 

in  state  legislatures  follows:  Alabama, 
now  in  recess,  four;  Arkansas,  two; 
adjourns  Mar.  10.  California,  five; 
adjournment  date  not  set.  Colorado, 
three;  adjourns  April  1.  Connecti- 
cut, eleven;  adjournment  not  set. 
Delaware,  one.  Idaho,  three;  ad- 
journed Mar.  4  with  all  bills  defeated. 
Indiana,  two;  adjourned  Mar.  7. 
Iowa,  one;  adjourned  Mar.  7.  Kan- 
sas, four;  adjourns  Mar.  15.  Mary- 
land, Pennsylvania  and  Rhode  Island, 
one  each.  Massachusetts,  three. 
South  Carolina,  two.  South  Dakota, 
one;  adjourns  Mar.  1.  (The  10  per 
cent  tax  bill  was  defeated  in  the 
House  Feb.  16.)  Tennessee,  three. 
Texas,  two;  adjourns  Mar.  12.  Utah, 
two;  adjourns  Mar.  10.  (Both  bills 
defeated.)  Washington,  two;  ad- 
journs Mar.  10.  (Both  bills  defeat- 
ed.) Michigan,  two;  adjourns  May 
5.  Minnesota,  three,  of  these  two  de- 
feated in  committee,  one  pending: 
adjourns  Mar.  15.  Missouri,  two; 
one  of  these  bills,  the  10  per  ce 
admission  tax,  passed  the  House  Feb. 
17  by  a  vote  of  45  to  56,  and  is  now 
pending  in  the  Senate.  Montana, 
three;  adjourned  Mar.  5  with  all  de- 
feated. Nebraska,  nine;  three  of 
these  defeated  and  nine  pending.  Ad- 
journment date,  April  15.  New  Jer- 
sey, three.  New  York,  six.  North 
Dakota,  three;  all  defeated.  Adjourns 
Mar.  11.  Ohio,  two;  adjourns  Apr. 
15.  Oklahoma,  four;  of  these  two 
were  withdrawn.  Adjourns  Mar.  19. 
Oregon,  three;  two  of  these  defeated. 
Adjourns  Feb.  28.  Washington,  five; 
now  in  recess.     Wisconsin,  three. 


Ohio  Bill  Hits  Block 
Booking,  Arbitration 

(Continued  from  Page   1) 
is    understood    to    have    fostered    the 
measure. 

The  measure  is  termed  "a  bill  to 
prevent  unfair  competition"  in  the 
sale  or  leasing  of  films.  Violation  is 
a  misdemeanor,  punishable  by  a  fine 
not  to  exceed  $250.  Each  day  viola- 
tion continues  would  constitute  a 
separate  and  distinct  offense,  under 
the  proposed  law.  The  compulsory 
feature  of  arbitration  also  would  be 
outlawed  under  the  proposed  law. 


"U"  Returns  K.  C.  Theater 

Kansas  City — Claiming  that  the 
theater  was  not  a  profitable  venture 
as  represented,  Capitol  Enterprises, 
Universal  subsidiary,  has  returned  the 
Madrid  to  George  Trinastich.  The 
Capitol  company  is  retaining  the  Isis, 
which  also  was  acquired  from  Trina- 
stich and  associates. 


Zeltner  Opens  Office 
Irwin  Zeltner,  formerly  with  Fa- 
mous, Universal  and  Sam  Goldwyn, 
has  opened  an  advertising  and  exploi- 
tation office  in  the  Loew  Building. 
He  has  handled  much  circuit  and  in- 
dependent  publicity. 


"Don   Juan"  at   Top   Prices 

Los  Angeles — "Don  Juan"  is  to 
be  shown  at  popular  prices  at  the 
Figuero. 


And  That's  That 


„  By  PHIL  M.  DALY 

AROLD  LLOYD  was  official 
starter  at  the  six  day  bike  race 
now  under  way  at  Madison  Square 
Garden. 


H 


Wallace  Beery  is  planning  a  vaca- 
tion and,  with  characteristic  energy, 
he  plans  to  spend  it  in  Keith-Albee 
vaudeville. 


Marcus  Loew,  who  is  resting  at 
Palm  Beach,  celebrated  with  his  wife 
his  thirty-third  wedding  anniversary 
last  week.  Bouquets  of  orchids  were 
presented  feminine  guests  while  desk 
fountain  pen  sets  were  given  as  fav- 
ors. 


If  you've  heard  this  one,  try  and 
stop  us:  First  Exhibitor:  "I  ap- 
proached the  head  of  that  circuit  and 
told  him  I  wanted  to  borrow  $20,- 
000  to  improve  my  theater,  and  I 
ask  you,  what  do  you  think  he  did? 
He  reached  into  his  pocket  and 
handed  me   $1." 

Second  Exhibitor:  "And  did  you 
take   the   measley   buck?" 

First  Exhibitor:  "Certainly,  I 
was  in  no  mood  to  dicker." 


$800  Judgment  Filed 

A  default  judgment  for  S800  has 
been  filed  in  the  city  court  by  the 
Colossus  Finance  Corp.,  against  In- 
ter-Ocean Film  Corp.  one  note  for 
S2.000  on  which  the  sum  sued  for 
remai.i°d  due.  Lecy  W.  Kastner, 
who  guaranteed  payment  on  the  note, 
also  was  sued 


"McFadden's"  in  40  Towns 

Kansas  City — Forty  towns  of  this 
territory  will  play  "McFadden's 
Flats"  during  April,  according  to 
William   Warner. 


CLUB 
MIRADOR 

^^the  New  York  rendezvous 
of  celebrities  of  the  Stage  and  Screen 

ZHow  Presenting 
JACK  SMITH 

"The  Whispering  Baritone" 

First  American  club  appearance  of  this 
Famous  VICTOR  Record  artist  after  a 
successful  season  in  London  where  his 
crooning,  captivating,  totally  new  vocal 
art  entranced  the  pleasure  loving  London 
public,  including  a  host  of  the  nobiliry. 

Appearing  Tu/ice  Nightly 

also 

JOHNNY  JOHNSON'S 

CLUB  MIRADOR 

ORCHESTRA 

Third  Successive  Season 

E.  Ray  Goetz,  ^Managing  T)irector 
200  W.  51st  St.,  N.  Y.  — Circle  5106 


vu      C\ 


-~3n<*I>ont  Forget 

--^    Veora  Daniels 
\>  John  Mil  JAn, 

\  RayJWloy* 
A- 7    %BoyViilli<\Tns  wt^rest 


lass  op  Service 

his  is  a  full-rate 
gram  or  Cable- 
n  unless  its  char- 
r  is  indicated  by 
mbol  in  the  check 
i  the  address. 


WE 

UNI 


NEWCOMB   CARLTON,   president 


6IiDg  time  as  shown  in  the  date  line  on  full-rate  telegrams  and  day  letters,  and  the  time  of  receipt  at 

sived  at 


ITS 


PRODUCTION? 


LOS   ANGELES   CALIF 

BUDD  ROGERS      GOTHAM  PRODUCTIONS 

1650  BROADWAY  NEWYORK  NY 

PREVIEW  LAST  NIGHT   BOBBY   AGNEW   AND  KATHLEEN.  COLLI: 


"QUARANTINED  RIVALS    GREATEST   PICTURE  YOU   HAVE   EVER    HAIE 
ARCHIE   HAYOS    DIRECTION   MARVELOUS!  CONGRATULATIONS   ON   SUCH 


A   PICTURE      AND  PERSONAL  REGARDS 

i£D  BUELL     J.1ANAGER   WEST    COAST    WESTLAKE    THEATRE' 


— 4I50  the  story  by 

<Sce  wio  by  Jack  Jevne 
TiTlcs  by  Al.  Boasberg 
Gdgs 


knov^s 


Wei 
A4mitii 


THANKS  1 
You'll  My  the  5ATT|C 

ttv  E/ftbitor 


Tilt 


SEASON  -^fUAStD  MM2CU  25^ 


BOOK  N0\v~>EXCUAN6ES  EVERYWHERE 

RELEASED  BY 

LUMAS  FILM  CORPORATION 


1650  BROADWAY 


SAM  SAX,  Pres. 

Foreign  Rights — Ednella  Film  Corporation 


NEW  YORK  CITY 


tie  NEWSPAPER 
t/'FILMDOM 


ALL  THE  NEWS 
ALLTUE  TIME 


OL.  XXXIX  No.  57 


Wednesday,  March  9,  1927 


Price    5   Cents 


The  Right  Use 

T  ENRY     FORD     declares 

the  misuse  of  power  is  a 

constant  note  in  the  story 

mankind.      There    has    been 

irough  the  generations  a  con- 

nuous    growth    of   true    power 

ghtly   used   and    a    continuous 

crease  of  misused  power.  So 
;clares   Mr.    Ford. 

This  industrial  wizard  con- 
icts    his    own    page    in    "The 

earborn  Independent".  On  the 
ght  use  and  the  wrong  use  of 
Dwer  Ford  has  definite  ideas. 
/e  present  his  observations  for 
hatever  benefit  those  who  read 
lay  get  therefrom  and  without 
jmment : 

"The  'crush  my  rival'  kind  of  com- 
stition  is  bound  to  come  to  grief. 
.  boastful  use  of  power  is  a  sure 
gn  that  the  boaster  will  not  long 
ossess  it.  When  power  is  used  to 
rush,  the  one  who  ultimately  suf- 
Srs  is  the  user.  Nevertheless  the 
ight  use  of  power  does  not  mean  a 
oft  use;  it  means  a  deliberate  use 
fter  due  consideration  of  the  con- 
tructive  results.  Power  must  be 
sed  for  the  good  of  the  whole,  nol 
3r  the  gratification  of  personal  am- 
(tion  or  revenge.  The  surest  way 
5  lose  power  is  to  misuse  it.  A 
enerous  attitude  should  go  with 
lower;  if  not,  the  power  will  be 
roken". 

A  Friend  Prospers 

Some  years  ago  before  coming  t< 
Jew  York,  A.  H.  Giannini,  the  es- 
imable  doctor-banker  friend  of  mo- 
ion  pictures  at  large,  did  much  for 
he  industry  in  California.  The 
ane    consideration    and   concrete    aid 

hich  he  extends  to  many  produc- 
ion  elements  today  first  evidenced 
:self  on  the  Coast  through  the  Banli 
f  Italy.  Now  this  very  institution 
as  become  a  national  bank.  Fur- 
her,  it  is  to  be  ranked  among  tlv 
irst  three  in  the  entire  country.  A 
eal  friend  has  embarked  upon  even 
nore    prosperous    days.      That   is    al- 

ays  gratifying. 

War  Films 

Some  believe  the  war  vogue  in  cur- 
ent  production  is  being  overstressed. 
"hat  may  be.  However  did  you 
lotice  that  Chicago's  "Loop"  played 
ix  last  week  and  that  all  of  them 
id  plenty  of  business?  Figure  that 
>ne  out. 

KANN 


FITZPATRICK-MCELROY- 
SAXE  DEAIJEPORTED 

Firms  Reported   Together 

in  Plan  for  Theater 

at  Marinette 

Marionette,  Wis. — What  may  be  the 
forerunner  of  an  important  affiliation 
in  Wisconsin,  Michigan,  Illinois  and 
Indiana  is  reported  affiliation  of  Saxe 
Enterprises  and  Fitzpatrick-McElroy 
in  construction  of  a  proposed  theater 
here. 

The  Saxe  holdings  are  confined  to 
Wisconsin,  while.  Fitzpatrick-McEl- 
roy operates  in  the  other  states  named, 
its  only  Wisconsin  enterprises  being 
the  three  theaters  operated  here 
through  its  subsidiary,  Marinette  The- 
ater Co.  Saxe  also  has  three  local 
(Continued    on    Page    6) 

F.  &  R.  Adds  Two 

Fairmont,  Minn. — Bringing  the 
chain  up  to  125,  the  Strand  and 
Haynic  have  been  added  to  the 
Northwest  Theaters  (Finkelstein  & 
Ruben)  circuit.  The  deal  was  closed 
with  W.  L.  Nicholas  by  J.  F.  Cub- 
berley.  contract  executive  of  the  cir- 
cuit who  has  engineered  all  the  deals 
(Continued    on    Page    7) 

U.  A.  Set  in  K.  C. 

Kansas  City — United  Artists  have 
taken  over  the  Liberty  as  the  tenth 
house  in  its  proposed  chain  of  20 
pre-release  theaters.  The  house  is  to 
be  completely  remodeled  and  will  seat 
1,000.  With  a  refrigeration  plant 
and  radio  broadcasting  station,  it  is 
(Continued    on    Page    6) 

"Blue"  Change  Loses 

Trenton,  N.  J. — By  vote  of  30  to 
27,  the  house  refused  to  pass  the 
bill  to  make  Sunday  closing  a  matter 
of  local  option  throughout  the  state. 
Under  the  measure,  a  referendum 
would  be  called  on  petition  of  18  per 
cent,  of  the  voters. 


Synchrophone  Ready 

Final  perfecting  of  the  device  of 
the  Synchrophone  Company  is  an- 
nounced, and  the  company  is  now 
readv  to  market  product,  designed  for 
use  in  small  theaters.  It  provides  an 
orchestration  of  25  musicians  adapted 
(Continued    on    Page    7) 


No  Texas  Sunday  Show 

Austin — Effort  to  legalize 
Sunday  shows  after  2  p.m.,  has 
failed  in  the  legislature. 


National  Presentation  Chain 
with  Fanchon-Marco  Nucleus 


Another  Ticket  Bill 

Albany — Restriction  of  tic- 
ket sales  to  the  box-office  of 
a  theater  is  sought  in  a  bill  in- 
troduced yesterday  in  the  as- 
sembly. If  the  management 
permits  a  higher  price  to  be 
charged  than  that  printed  on 
the  ticket,  the  theater  would 
forfeit  its  license  under  the  law. 
The  measure  is  part  of  the 
legislature's  efforts  to  meet  the, 
situation  caused  by  ruling  of 
the  United  States  Supreme 
Court  in  declaring  unconstitu- 
tional the  state's  anti-scalpinf 
law. 


TRI-STATE  EXPANSION 
PLAN  ONiOLDSTEINS 

Chain  Building  Ten  in  New 

York,  Massachusetts  and 

Connecticut 

Springfield,  Mass. — Samuel  and 
Nathan  E.  Goldstein,  who  operate, 
the  G-B  Theaters  Corp.,  will  spend 
more  than  $3,000,000  in  an  expansion 
program  just  getting  under  way.  Th> 
program  is  to  be  extended  through- 
out New  York,  Massachusetts  anc' 
Connecticut,  with  a  minimum  of  ten 
new  theaters  to  be  built. 

The  brothers  have  purchased  a  site 
(Continued    on    Page    7) 


24,000  Seek  Tickets 

Twenty-four  thousand  requests  for 
tickets  emphasize  the  tremendous  ad- 
vance interest  in  the  Roxy,  which 
opens  Friday.  The  6,200  seats  of  the 
new  theater  were  sold  several  weeks 
ago,  despite  which  requests  continue 
to  pour  in.  

Roxy  was  in  the  pit  yesterday  sup- 
(Continued    on    Page    7) 


Replies  to  Edison 

Vitaphones  are  being  exhibited  in 
50  theaters  throughout  the  United 
States  and  are  being  installed  in 
others  at  the  rate  of  five  per  week, 
H.  M.  Warner  pointed  out  yesterday 
in  taking  issue  with  Thomas  A.  Edi- 
son, who  advanced  the  belief  that 
(Continued    on    Page    6) 


Rival    Circuit    to    Publix 

Seen  as  Plan  of  First 

National  Units 

Los  Angeles — Nationalization  of 
the  Fanchon  &  Marco  presentation 
circuit  is  provided  for  in  a  plan  sub- 
mitted to  the  producers  by  eastern 
capitalists.  Under  the  project,  as 
exclusively  predicted  by  THE  FILM 
DAILY,  Oct.  29,  1926,  presentations 
would  be  produced  in  Los  Angeles 
and  routed  over  a  circuit  of  first  run 
houses  extending   to   New   York. 

Incorporation  of  Fanchon  &  Marco 
for  $1,500,000,  two-thirds  of  which 
or  $1,000,000  would  be  allotted  to  the 
producers  and  the  balance  retained 
by  the  syndicate  of  houses  served  by 
(Continued    on    Page    6) 


F.  N.  Sales  Drive 

First  National  has  completed  plans 
for  what  is  promised  will  be  the 
greatest  sales  drive  in  its  history.  The 
summer  drive  follows  immediately 
upon  closing  of  the  deal  under  terms 
of  which  the  Stanley  Co.,  and  West 
Coast  Theaters  secured  control  of 
(Continued   on    Page    8) 

Famous  Buys  Chain 

Vancouver — Famous  has  acquired 
the  Langer  chain,  which  includes  the 
Kerrisdale,  Windsor,  Victoria,  Alma, 
Regent  and  Grandview.  The  com- 
pany already  had  the  Capitol,  Domin- 
ion and  Broadway,  operated  under 
.supervision  of  H.  M.  Thomas,  west- 
ern division  manager  of  Famous 
Players  Canadian. 


Cohen  and  Garrett  Sailing 

Milton  Cohen  and  Sidney  Garrett 
of  the  Inter-Globe  Export  Co.,  sail 
Saturday  for  London. 


Dallas  Free  Shows 

Dallas — This  city  leads  the 
United  States  in  the  number  of 
free  shows  in  city  parks,  which 
have  proved  disastrous  compe- 
tition to  exhibitors.  Nightly 
shows  are  presented  in  23  parks 
during  the  summer  months,  ac- 
cording to  W.  Foster  Jacoby, 
park  director.  In  1926,  876,342 
persons  attended  the  free  shows. 
At  an  average  admission  of  20 
cents  this  number  represents 
about  $176,268  40  potentially 
lost  by  local  exhibitors. 


—3&*^ 


DAILY 


Tuesday,  March  8,  1927 


m 


«/"FILMDOM  , 


ri^t**^^ULTHE  TIME 


Vol.XXXIX  No  57  Wednesday,  March  9.1927  PriceSCents 


JOHN  W.  ALICOATE 


Publisher 


Published  daily  except  Saturday  and  holidays 
at  1650  Broadway,  New  York,  N.  Y.,  and 
copyright  (1927)  by  Wid's  Films  and  Film 
Folk,  Inc.  J.  W.  Alicoate,  President  and 
Publisher;  Maurice  D.  Kann,  Vice-President 
and  Editor;  Donald  M.  Mersereau.  Treas- 
urer, Business  and  Advertising  Manager; 
Ralph  Wilk,  Traveling  Representative.  En- 
tered as  second  class  matter  May  21,  1918, 
at  the  post-office  at  New  York,  N.  Y. 
under  the  act  of  March  3,  1879.  Terms 
(Postage  free)  United  States,  outside  of 
Greater  New  York,  $10.00  one  year;  6 
months.  $5.00;  3  months,  $3.00.  Foreign, 
$15.00.  Subscribers  should  remit  with  order. 
Address  all  communications  to  THE  FILM 
DAILY,  1650  Broadway,  New  York,  N.  Y 
Phone  Circle  4736-4737-4738-4739.  Cable  ad 
dress:  Filmday,  New  York.  Hollywood 
California — Harvey  E.  Gausman,  Ambassa 
dor  Hotel:  'Phone,  Drexel  7000  and  Wash 
ington  9794,  London — Ernest  W.  Fredman 
The  Film  Renter,  58,  Great  Marlborough  St. 
London,  W.  I.,  Paris — La  Cinematographic 
Francaise.  5,  Rue  Saulnier. 


Financial 


Booking  Bill  Dead 

Indianapolis — The  anti-block 
booking  bid  is  dead,  by  vote  of 
64  to  14,  the  house  in  its  clos- 
ing session  passed  the  bill  which 
seeks  to  prevent  distributors 
from  forcing  block  booking  on 
exhibitors  and  to  make  arbitra- 
tion compulsory.  That  is  as 
far  as  it  reached.  The  bill  was 
sanctioned  by  the  state  exhibi- 
tor association,  which  Frank 
Rembusch  heads. 


Loew's,  Inc.,  again  stepped  out  and  monop- 
olized most  of  the  attention  in  film  issues, 
finally  turning  over  33,100  shares,  closing  at 
a  2  point  rise.  Famous  common  rose  a  half 
point  on  a  sale  of  2,300.  Pathe  gained  a  full 
point  on  a  slight  trade. 


Quotations 

High 

Low 

Close 

Salei 

Am.    Seat.    Vtc.  . . 

4614 

45K 

45** 

1,100 

•Am     Seat.    Pfd.. 

46 

♦Balaban    &    Katz. 

.... 

6354 

*Bal.  &  Katz  Vtc. 

.   .   >  > 

7354 

Eastman     Kodak.. 

132 

132 

132 

200 

Famous  Players . . . 

111  $4 

HOfi 

11154 

2,300 

*Fam.   Play    Pfd. 

121 

Film    Inspect.     . . . 

7** 

1% 

7% 

300 

•First    Nat'l.    Pfd. 

103 

.... 

Fox    Film    "A" . . . 

67  % 

67 

6754 

400 

Fox  Theaters  "A". 

.21*6 

20}* 

215* 

1,500 

•Intern'l    Project. 

107/* 

59*i 

56J4 

59'A 

33,i66 

•Metro-Gold.     Pfd. 

26 

M.    P.    Cap.    Corp. 

11 

11 

11 

ioo 

Pathe   Exch.    "A". 

3954 

39 

3954 

300 

tParamount   B'way 

99% 

995^ 

99  J4 

6 

ttRoxy    "A"     

'  36^ 

3554 

ttRoxy  Units 

41 

40 

ttRoxy  Common    . 

12 

1154 

Skouras     Bros. 

43 

43 

43 

••Stan.   Co.   of  Am 

8354 

Trans-Lux   Screen . 

7K 

7 

7 

200 

•Univ.    Pict.    Pfd. 

101^ 

•Universal  Pictures. 

38 

Warner   Pictures . . . 

27^ 

2754 

27'/S 

400 

Warner  Pict.  "A". 

39J4 

3854 

3954 

4,300 

•  Last  Prices  Quoted 

t   Bond  Market 

••  Philadelphia  Market     tt  Bid 

and  Ask 

Fire   Damages  Russell  House 
Russell,      Kan. — Damage      of     be- 
tween $15,000  and  $20,000  was  caused 
by  fire  at  the   Mainstreet. 


When  you  think  of 

INSURANCE 

you  are  thinking  of 

S  T  E  B  B  I  N  S 

Specialists  in  Motion  Picture 

and  Theatrical  insurance  for 

the  past  sixteen  years 

Arthur  W.  Stebbins  &  Co.,  Inc. 
1540  Broadway  N.  Y.  C. 

Bryant  3040 


Heads  Regal  Sales 

Toronto— Henry  Nathanson  has 
been  appointed  general  manager  of 
sales  for  Regal  in  Canada,  succeed- 
ing Phil  Kauffman,  who  has  left  for 
abroad  to  become  Central  European 
sales  manager  for  First  National.  He 
is  a  brother  of  N.  L.  Nathanson,  man- 
aging director  of  the  Famous  Players 
Canadian  Corp.  W.  F.  Havnor  has 
been  appointed  home  office  sales  re- 
presentative for  Regal. 

Northwest  Undecided  on  City 

Minneapolis— Although  May  3  has 
been  selected  as  the  opening  date  for 
the  annual  three-day  convention  of  the 
Northwest  exhibitor  association,  di- 
rectors are  split  on  the  city.  It  is 
proposed  to  hold  this  year's  meeting 
at  St.  Paul. 


Fischer    to    Build   at    Monroe 

Monroe,  Wis. — Fischer's  Para- 
mount Theaters  is  going  ahead  with 
plans  for  a  theater  here.  The  com- 
pany now  is  completing  a  house  at 
Monroe  and  is  constructing  a  theater 
at  Oshkosh. 


M.    L.    Manheim    Back 

M.  L.  Manheim,  manager  of  Uni- 
versal's  foreign  department,  arrives  in 
New  York  today  after  an  extensive 
trip  abroad. 


Business  Better  in  South 
Lee  Marcus.  F.B.O.  sales  manager, 
has  returned  from  a  trip  through  the 
South.  He  reports  a  noticeable  im- 
provement in  theater  business,  with 
the  depression  caused  by  low  cotton 
prices   completely   overcome. 


"Bob"   McGowan    Here 

Robert  McGowan,  originator  and 
director  of  Our  Gang  comedies,  who 
recently  signed  a  new  five  year  con- 
tract with  Hal  Roach,  is  in  New 
York. 


"Music  Tax"  Suits 

Toronto — Legal  action  against  the- 
aters infringing  musical  copyright  it 
claims  to  control,  is  being  taken  by 
the  Performing  Right  Society,  Ltd. 
Application  has  been  made  for  an 
injunction  against  Marcus  Loew  The- 
aters, Ltd.,  to  prevent  playing  the 
society's  music  without  consent. 
Damages  also  are  asked  for  alleged 
infringement.  Suit  has  been  filed 
against  Famous  for  an  alleged  in- 
fringement at  the  Regent.  Decision 
in  the  case  has  been  reserved. 

R.  J.  McAdam,  manager  of  the 
Casino,  Halifax,  asked  the  society. 
to  designate  the  cost  of  a  license  for 
his  theater,  which  has  1,034  seats,  the 
admission  price  averaging  25  cents. 
The  Casino  was  advised  that  the  lic- 
ense payable  to  the  Society  would  be 
$150  per  year,  this  covering  only  the 
repertoire  of  the  Society  in  Great 
Britain.  It  was  intimated  that  more 
than  half  of  the  music  played  at  the 
Casino  is  of  American  origin. 


$10,500,000  Loew  Bond  Issue 

Chicago — Lawrence  Stern  &  Co. 
and  Halsey  Stuart  &  Co.,  have  pur- 
chased a  $10,500,000  issue  of  first  lien 
six  per  cent,  sinking  fund  bonds  of 
Loew's  Theater  and  Realty  Corp.. 
subsidiary  owned  by  Loew's,  Inc. 
Bonds  are  expected  to  be  offered  to 
the   public   soon. 


Building  $2,000,000  House 
Ground  has  been  broken  for  a  4,- 
000-seat  theater  the  A.  H.  Schwartz 
chain  is  building  at  Flatbush  Ave. 
and  Lincoln  Rd.  It  will  cost  over 
182,000,000  it  is  stated  and  be  ready 
for  opening  in  September. 


Ben  Lyon  Coming  East 

Ben  Lyon  is  expected  in  New  York 
next  week  after  completing  the  lead- 
ing male  role  in  the  George  Fitz-> 
maurice  production  "The  Tender 
Hour"    for    First    National. 


Campbell  Managing  at  Waterbury 
Waterbury,  Conn.— Hugh  J.  Camp- 
bell, formerly  associated  with  Allen 
C.  Morrison  at  Hartford,  has  taken 
over  management  of  the  Rialto, 
Stanley-Mark    Strand    house. 


The   finishing   touch   of   refinement    on 

an   elaborate   production    is   the 

handcoloring   by 


/c7mxyf\, 


The  Perfect  Handcoloring  of  Film 
528   Riverside   Drive  .Telephone 

New  York  Morningside  1776 


Chromos  Trading  Company 


1123    BROADWAY 


Financing 


Suite  1207-8 


'Phone  Watkins  4522 


Equipment  Notes 


Moving  A.M.D.C.  to   New  York 

According  to  a  report  made  by  tli 
directors  of  the  Automatic  Movi 
Display  Corp.,  now  located  at  Mi 
waukee,  the  plant  will  be  removed  t 
New  York,  at  a  date  still  undetei 
mined.  This  will  permit  the  co-o( 
dination  of  factory,  studio  and  labo 
atory,  the  last  of  which  is  at  13 
West  46th  St.  Recently,  as  pub 
lished  in  THE  FILM  DAILY,  th 
corporation  increased  its  capitaliz; 
tion  from  $10,000,000  to  $30,000,001 
consisting  of  300,000  shares  withoi 
nominal  or  par  value. 

John  R.  Freuler  is  president  of  th 
firm,  which  renders  an  advertisin 
service  through  its  product,  the  Vits 
lux,  a  projection  unit  which  is  place 
in  lobbies,  windows  and  other  publ 
places. 


OURGANG 

Comedy 

HAL  ROACH 

presents^ 


\NE£CuM  To    "X 


.Pafhgcpmetjy  ' 

HIS  RASCAL 


IN 

TEN  YEARS 
OLD 

Directed  by  ANTHONY  M4C1 
This  is  a  "Cornerblock"  cut  furnish* 
FREE  for  all  Pathecomedies  at  yoi 
Exchange. 


If  You  Are  in  the 


Market  for  Any  Kind  of 

MOTION  PICTURE 
APPARATUS 

CONSULT    US-AND    SAVE 
MONEY 

SEND  J  OR  OUR  PRICE  LIST 

U/IUWIGHByS 

~  110  West  32'LdSr..Nc«/york.N.y.* 

Phone    Penna.    6564 

Motion  Picture  Department 


I 


John  D.Tippett,  Inc. 

Raw  Stock 
Negative  and  Positive  ; 
All  Colors 


1540  Broadway 
New  York  City 

•■■■>■«>■■ 


6040  Sunset  Blvd.   \ 
Hollywood,  Calif.   J 


,.« 


THIS 
BOY 
IS 
THERE! 


^ 


'      *&* 


SLIDE  KELLY. SLIDE  with  William 
Hainet.  Sally  O'Neil,  Harry  Carey 
An  Edward  Sedgw-.ck  Production. 
Original  sceen  blay  by  A.  P  Younser. 
Tirles  fry  Joe  Farnham.  Directed  by 
Edward  Sedgwick. 


Watch  Willie^ 

-SOON  IN  "SLIDE  KELLY,  SLIDES 

THE  public  makes  stars ♦ 

YOU  can't  kid  the  public; 

THEY  know  the  ones  they  want! 

THIS  boy,  William  Haines,  is  there! 

NOBODY,  in  all  this  picture  industry, 

BAR  none— 

HAS  come  to  the  front  rank 

WITH  such  sure-fire  acclaim  as  Haines! 

HE  smacked  a  two -bagger  with 

BROWN  of  Harvard 

AND  slammed  a  triple  with 

TELL  It  to  The  Marines, 

BUT  listen,  brother, 

SLIDE  Kelly,  Slide,  tops  'em  all 

WITH  a— you  guessed  it— home  run! 

(naturally  from  Metro-Qoldwyn-Mayer) 


PHIMH1VM 


CLA»3  Of  SERVICE 


If  KM« 

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— M  fk  k  1  rtMtm.    Oftmt- 
vfe*  Ki  danclir  b  «3tc*t  ■!  by  On 


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■MMM*r  b  humnd  brtw 
trrtNl  ■nwartof  rfi*  *•  cm*. 

RECEIVHIAT 


McFadden  going  strong  Cameo. 
Anticipate  FIVE  or  SIX 
WEEKS    Play! 


ra-c 


■G.  L.  Sears,  Cameo,  Cleveland 


as*  ■'  f ifvpgmrfs? 


CLASS  OF  SERVICE 

3VMBOL 

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class  or  tonnoE 

SYMBOL 

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MMmrtiAM  rmllii  J 

nili«nMbkMMJhii 
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RECEIVEITAT 


I 


McFadden's  Flats  now  in  third 
week  at  Adams  and  holding  up 
marvelously.  We  are  holding  it 
over  for  fourth  week.  Congratu- 
lations to  First  National ! 

— T.  D.  Moule,  Adams,  Detroit 


. 


■ 


Ann 


CLASS  OF  tEKVTCf. 


k  tim  t*K±  («««*»<* 


WESTE 


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CUM  OF  1CHV1CE 


*•*(■»>*»« 


RECEIttDAT 


McFadden's  Flats  sensational 
laughing  success  at  Ambassabor 
Theatre,  Great  audience  picture 
and  real  money  getter.  We  wish  to 
congratulate  First  National  on  re- 
lease of  this  outstanding  box  office 

attraction. — Charles  Skouras,  Ambassador,  St.  Louis 


ClAtt  OF  BCTVTCt 


WEST 


MCWCOMS  CAJH.TOK. 


atOMt  W    f.   ATKINS.   "WT  vtCS-MUafBOIT 


oust  of  «Emnce 

SYMBOL 

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RECEIVEff.AT 


McFadden's  Flats  opened  at  our 
Liberty  Theatre  to  excellent  busi- 
ness on  Monday,  and  Tuesday  beat 
Monday's  business.  It  looks  like  a 
big  week  and  we  congratulate  you 
on  this  splendid  box  office  attrac- 
tion.— Stanley  Rowland  &  Clark  Corp'n,  Pittsburgh,  Pa. 


I     ^H  H  lew 


j 

**lier, 


25H5T 


in 


M<**DDENS 
FLATS       i 


Pro<fuc«0n 


THE 


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DAILY 


Wednesday,  March  9,  19: 


I 


Presentation  Chain 
with  Fanchon  &  Marco 

{Continued  from  Page  1) 

the  circuit,  is  understood  to  be 
planned. 

Fanchon  &  Marco  is  under  con- 
tract to  West  Coast  Theaters  which 
provides  presentations  for  close  to 
300  theaters.  In  addition  to  the 
West  Coast  chain,  the  presentations 
are  routed  over  Pacific  Northwesi 
Theater  houses  in  the  Pacific  North- 
west. Loew's  State  here  is  key 
house  of  the  circuit. 

Development  of  the  chain  to  be- 
come nationwide  in  scope  may  mean 
a  move  to  compete  actively  with 
Publix  in  its  presentation  policy  by 
factors  in  First  National  now  re- 
garded as  engaged  in  nationalizatior 
of  theaters.  The  Stanley-West 
Coast  deal  is  seen  as  an  indicator 
of  this  trend  and  the  forerunner  of 
the  reported  national  presentation 
circuit  being  sponsored  with  Fanchon 
&  Marco  as  the  nucleus. 

Under  the  reported  plan,  the  pre- 
sentation acts  would  go  North  from 
Los  Angeles  to  San  Francisco,  Ta- 
coma,  Portland,  Seattle  and  Van- 
couver. Minneapolis  and  St.  Paul  are 
reported  being  sought  as  the  next 
cities  on  the  eastern  leg  of  the  cir- 
cuit. In  these  cities,  Northwest  The- 
aters (Finkelstein  &  Ruben)  faces  in- 
vasion of  Publix  and  the  Fanchon  & 
Marco  presentations  are  expected  to 
be  a  strengthening  factor  in  meeting 
this  threatened  competition.  Mil- 
waukee, Chicago  and  Detroit  are  seer 
as  next  objectives,  with  the  plan 
eventually  extending  to  all  key  cit- 
ies where  First  National  franchise 
holders  are  not  allied  with  the  Pub- 
lix group. 


West  Coast  in  Sympathy 
with  F.  &  M.,  Franklin  Says 

West  Coast  Theaters  is  in  sym- 
pathy with  the  work  Fanchon  & 
Marco  have  undertaken  in  develop- 
ing presentations,  Harold  B.  Frank- 
lin, new  president  and  general  man- 
ager of  the  circuit,  stated  yesterday 
in  commenting  on  the  Los  Angeles 
dispatch. 

"Fanchon  &  Marco  has  done  splen- 
did work  for  West  Coast  in  the  past 
and  West  Coast  might  be  expected 
to  extend  them  every  co-operation  in 
any  expansion  program  undertaken" 
he  stated. 


Bill  on  Child  Attendance 

Albany — Making  it  a  misdemeanor 
for  a  person  to  accompany  or  assist 
a  child  under  16  to  gain  admission 
to  a  picture  theater,  without  the  au- 
thority of  a  parent  or  guardian,  a  bill 
was  introduced  yesterday  and  re- 
ferred to  the  senate  codes  committee. 


Prince   of  Wales  in   Film 

London — The  Prince  of  Wales  is 
to  appear  in  "Remembrance,"  a  war 
film  sponsored  by  the  British  Legion 


Snowslide    Perils    Players 

West  Portal,  Col. — Ed  Reaves 
construction  foreman  suffered  a 
broken  kneecap,  and  members  of  the 
cast  of  "The  Trail  of  '98."  being  made 
here  for  M-G-M,  narrowly  escaped 
injury  in  a  snowslide  here. 


"There  is  more  going 
on  abroad  than  surface 
conditions  indicate.  Our 
war  correspondent  reports 
that  battle  lines  are  being 
sharply  drawn.  Politics 
as  usual  is  playing  its 
part.  Nineteen  twenty- 
seven  is  going  to  be  a 
crucial  year  for  somebody 
and  the  fireworks  may 
start   any   time." 


J 


Replies  to  Edison 

{Continued  from  Page  1) 
there    is    no    commercial    future    for 
talking     pictures.        Edison's     beliefs 
were   expressed  in  a  copyright  inter- 
view     granted      International      News 

Service. 

"The  inventor  states  that  15  years  ago  he 
created  a  talking  picture  but  discarded  it  as 
having  no  permanent  value,"  said  Warner. 
"It  probably  had  no  value  at  that  time,  as 
Mr  Edison  had  not  at  his  command  in  that 
day  the  things  that  go  into  the  making  of 
a  modern  talking  picture  device.  Today  we 
have  among  other  aids  radio  and  the  pub- 
lic address  system,  so  that  an  idea  that  was 
abandoned  fifteen  years  ago  as  impractical 
is  today  a   perfection. 

"Talking  pictures  are  not  a  mere  fancy 
any  more.  They  are  a  fact;  not  a  theory. 
They  are  a  realized  dream  achieved  by  scien- 
tists who  have  been  working  on  the  idea  for 
many  years.  They  are  here  to  stay  and  may 
be  considered  as  one  more  step  in  the  pro- 
gress of  film  making,  just  as  in  the  earlier 
days  of  the  industry  one-reel  stories  slowly 
evolved  into  five-reel  features,  contrary  tc 
emphatic  predictions  that  the  public  would 
never  stand  for  them  because  most  minds  had 
not  the  vision  to  see  what  a  few  men  then 
making   pictures   were   sure   of. 

"True,  there  have  been  several  previou? 
efforts  to  coordinate  sound  with  pictures,  ef 
forts  that  have  resulted  in  failure  because  the 
illusion  they  created  was  crude  and  com 
pletely  inadequate.  The  talking  picture,  to 
day  however,  having  successfully  synchron 
ized  sound  with  absolute  realism,  overcomes 
all  the  deficiencies  of  the  earlier  experiment? 
until    it    bears   no   relation   to   them    whatever." 


U.  A.  Set  in  K.  G. 

{Continued  from  Page  1) 
claimed   that  the   theater   will   be   the 
most  expensive  per  seat  in  the  United 
States. 

Theaters  now  are  under  construc- 
tion for  United  Artists,  in  Los  An- 
geles, Pittsburgh,  Chicago  and  De- 
troit, while  United  Artists  Theaters 
already  are  in  operation  in  Holly- 
wood," Baltimore,  Portland,  Ore.,  and 
Seattle,  Wash. 


Marks  on  Sales  Trip 
Jerry  Marks,  new  sales  manager  of 
Goodwill  Pictures  left  yesterday  for 
Boston  on  a  trip  to  exchanges 
Meanwhile,  H.  E.  Dodge,  president 
of  the  firm,  is  in  New  York  on  the 
schedule    for    next    year. 


David  Publix  D.  M.  Head 

Des  Moines — Harry  David,  Publix 
district  manager,  is  here  in  active 
charge  of  A.  H.  Blank-Publix  houses. 
He  formerly  was  with  Publix  in  New 
England. 


Theater  Accounting 

This  is  the  second  of  a  series  of 
articles  on,  theater  circuit  accounting 
by  Max  Schtessinger,  C.  F.  A.  His 
Long  experience  in  the  industry  qual- 
ifies Mr.  Schtessinger  as  an  author- 
ity on  the  subject. 

Many  of  the  problems  presenting 
themselves  in  connection  with  the 
operation  of  the  theater  are  common 
to  both  classes  of  theaters,  and  some 
ut  the  remarks  that  I  am  going 
make  in  connection  with  accounting 
tor   theaters   apply   equally    to   both. 

1.  Depreciation  ot  fixtures  and 
Equipment:  Under  fixtures  and 
equipment  would  come  items  like 
chairs,  organ,  carpets,  booth  equip- 
ment,  electric   signs,  etc. 

The  rate  of  depreciation  on  each 
class  of  equipment  would  naturany 
vary.  However,  one  couldn't  go 
wrong  if  a  standard  rate  of  10%  on 
all  fixtures  and  equipment  were  tak- 
en. A  better  way  might  be  to  take 
10%  on  bigger  and  more  permanent 
items  like  chairs  and  machinery,  and 
20%  on  such  items  as  carpets,  frames 
and  small  articles. 

2.  Depreciation  on  Building:  The- 
aters included  under  Class  (b)  should 
figure  depreciation  on  building  from 
23^2%  to  5%  per  annum,  depending 
upon  the  type  of  the  building.  No 
depreciation  is  made  on   land. 

3.  Insurance:  Cost  of  insurance 
should  be  spread  over  the  life  of  the 
policies.  It  is  important  to  ascertain 
that  the  following  risks  are  covered: 
fire,  plate  glass,  compensation,  prop- 
erty damaged,  accidents  in  and  out 
of  the  theater,  accidents  of  employes, 
film  insurance  and  possibly  rent  in- 
surance wherever  the  theater  is  op- 
erated in  conjunction  with  a  real  es- 
tate  proposition. 

4.  Taxes:  Federal  taxes  and  admissions 
where  the  price  is  over  fifty  cents,  taxes  on 
real  estate  which  might  be  either  prepaid  or 
due;  Federal  and  State  income  taxes  should 
be  thoroughly  looked  into  as  they  are  usually 
chargeable  to  the  surplus  or  income  for  the 
period   and   may  amount  to  considerable  sums. 

Lately  a  number  of  theater  owners  have 
organized  separate  corporations  for  the  pur- 
pose of  holding  title  to  the  real  estate  thus 
affecting  a  saving  of  State  income  taxes  of 
about  4  x/2  per  cent,  and  the  amount  of  profits 
that  is  allotted  to  it  by  the  operating  com- 
pany  is   in  lieu   of   rent. 

5.  Interest  on  Mortgages:  The  auditor 
should  calculate  amount  of  interest  due  on 
each  class  of  mortgage,  or  as  the  case  might 
be,  interest  might  be  prepaid  for  a  certain 
period  and  the  amount  prepaid  should  be  taken 
into   the   assets. 

6.  Premiums  Paid  on  Raising  Mortgages 
)r  Selling  Bonds:  The  amortization  of  pre- 
miums paid  on  raising  mortgages  or  selling 
bonds  present,  sometimes,  peculiar  problems 
The  usual  method  followed  by  most  circuits, 
is,  of  course,  to  spread  the  premium  over 
the  life  of  the  mortgage.  This  is  not  cor- 
rect in  cases  where  payments  are  made  pe- 
riodically or  where  bonds  are  retired  annually, 
by  allotment.  Where  equal  payments  are 
made  periodically,  the  scientific  way  is  to 
spread  the  premium  over  the  equated  or 
average  time   the  mortgage  or   bond   is   to   run. 


"Jean  of  Arc"  Film  Planned 

Washington  Bureau  of  THE  FILM  DAILY 
Washington — A  national  produc- 
tion treating  the  life  of  Joan  of  Arc 
will  be  produced  in  France,  accord- 
ing to  the  Dept.  of  Commerce.  The 
announcement  was  made  by  Mr. 
Natan,  director  of  Rapid-Film,  S.  A. 
The  scenario  is  the  work  of  Jean- 
Jose  Frappa.  It  will  be  directed  bv 
Mario  de  Gastyne,  who  produced 
I  "The   Chatelaine  of  Liban." 


Fitzpatrick-McElroy- 
Saxe  Deal  Reporte< 

{Continued  from  Page  1) 
houses,  and  reported  decision  to  ci 
operate  in  building  a  new  house,  ii 
dicates  the  end  of  competition  local' 
and  may  presage  an  affiliation  b< 
tween    the    two    powerful    circuits. 

Lending  strength  to  this  indicatic 
is  the  reported  deal  still  in  progre; 
between  Saxe  and  Northwest  Th< 
.iters  ( Finkelstein  &  Ruben)  Mini 
capolis,  for  proposed  pooling  of  holi 
mgs.  Meanwhile,  Saxe  is  continuii 
its  expansion  program  throughoi 
Wisconsin. 


1 


Filming  Guest  Scenes 
Charles  L.  Glett,  director  of  th 
Edgar  A.  Guest  Poetic  Jewels,  aw 
companied  by  Walter  K.  Scott,  can 
eraman,  sailed  yesterday  for  Charle: 
ton,  the  first  stop  on  a  12,000  mi 
trip  by  water,  land  and  air  to  phote 
graph  scenes  for  Edgar  A.  Guest  I 
poems,  adaptation  of  which  are  r<| 
leased  by  American  Cinema  Assn. 


Working  on  New  Devices 

Hollywood — The      old      Re  alar 
studio   has   reopened   under   supervii 
ion  of  Lorenza  Del  Riccio,  whose  ill 
vention,  the  magnascope,  or  enlarge' 
screen,  is  being  shown  at  the  Rivoi 
New  York,  presentation  of  "Old  Iroi; 
sides."       Del    Riccio    is    working    ncj 
with  stars,  but.  with  light.    He  is  ur] 
der  contract  to  Paramount  and  is  pei| 
fecting  other  inventions.    The  devict 
and  effects  will  be  introduced  at  thj 
world  premiere  of  "Wings." 


Conway  Titling  "Cabaret" 

John  W.  (Jack)  Conway  is  writin 
the  subtitles  of  Gilda  Gray's  Pan 
mount   picture,    "Cabaret." 


Cummings  at  Davenport 
Davenport,  la. — Everett  CumminM 
is  managing  the  Columbia,  taken  ov(| 
by   A.   H.   Blank  in  a  trade  of  loci 

theaters    with    the    Orpheum    circui; 


Colvin  Brown  Returning 

London — Colvin  W.  Brown,  F.B.C 
vice-president  in  charge  of  distribv 
tion,  sails  today  for  New  York.  B 
will  arrive  in  New  York  March  15. 


Have  your  pictures  screened 
in  the  best-equipped  projec- 
tion rooms.  No  overtime 
charge  for  projections  at  night 
to  our  regular  customers. 


OUR  PRICES  ARE  AS  LOW  AS 

THE  LOWEST— 
OUR  SERVICE  THE  HIGHEST 


Your  filrrs  called  for  and 
returned  without  charge. 

SIMPLEX 
PROJECTION  ROOMS 

220  West  42nd  Street,  N.  Y.  C. 


Wisconsin    3770 


ednesday,  March  9,  1927 


THE 


-%2?k 


DAILY 


rtef  ri-State  Expansion 

Plan  of  Goldsteins 

IOC 

Se  I  (Continued  from   Page   1) 

ocal  r  a  theater  at  Chicopee,  Mass..  ant1 
n  toon  will  announce  extension  of  hold- 
Ms.  igs    in    New    York    state,    workinp 
atiijistward  from  Utica,  where  they  now 
Wive  a  house.     Proposed  Connecticut 
Thr  waters  will  mark  the  first  to  be  op 
Wiiii  -ated    by    the    corporation    in    that 
'■   ate.      Eastern    Massachusetts    is    tc 
'""Witness   expansion    of    G-B    holdings 
ith  invasion  of  Boston  held  likely. 
Besides    the    Broadway    and    State 
ere,  G.  B.  Theaters  Corp.  also  owns 
id   operates   the    Strand,    Westfield- 
'Afalvin,    Northampton;    Victory    and 
■  trand,    Holvoke;    Rialto,    Westfield- 
(atkate,  Utica,  N.  Y.;  State,  Pawtucket, 
irl4.    I.;    Colonial,    Palace    and    Union 
'"ifquare.   Pittsfield;    Plaza,   Northamp 
M  ->n;     Playhouse,     Chicopee;     Strand, 
''aimer;  and  the  Casino,  Ware 
;  'i 

"U"  Somerville  House    Opens 

Somerville,       Mass. — With       "The 

ai|heerful  Fraud"  as  the  initial  attrac- 

rylon,  the  Capitol  was  opened  here  last 

light  by  Universal.     The  house  cost 

250,000  and   seats   1,800. 


■ ■ 

1       Hornblow,  Jr.,  with  Goldwyn 
1    Arthur     Hornblow,    Jr..    who    has 
."'.  een   signed   as   a   scenarist   by    Sam 
*  foldwyn,  will  leave  Saturday  for  Hol- 
lywood. 


M-G-M   Signs  Avonne  Taylor 
Avonne    Taylor,    formerly    of    the 
111  iegfeld   "Follies,"   has   been   given   a 
ffibng-term  contract  by  M-G-M. 


Sunday  Shows  Opposed 

Atlanta — Opposition     to     proposed 

Establishment  of   Sunday  shows  here 

.rill    result    in    abandonment    of    the 

Ian.      Ministerial    associations    have 

een     outspoken     against     the     plan 

/hich  was  broached  by  members  of 

(the       Parent-Teachers'       Association 

it,u  vhich   organization   since   has   repud- 

ited  the  proposal. 


Newspaper  Rates  Rise 
j  Des  Moines — Newspaper  advertis- 
ig  for  theaters  has  been  increased 
2  cents  a  line  following  merging  of 
The  Capitol"  with  "The  Register 
nd  Tribune-News."  This  brings  the 
ate  to  within  two  cents  a  line  of 
he  former  cost  to  advertise  in  the 
wo  papers.  There  is  some  specula- 
ion  as  to  the  length  of  time  the 
ity  will   remain  with   but  one   paper 


Stanley-Crandall  Sells  Lincoln 
Washington — The  Lincoln  has  bet- 
aken over  from  the  Stanley-Crandal 
o.  by  the  Howard  management 
vith  A.  F.  Lichtman  in  charge. 
Charles  H.  Deane  is  resident  man- 
ger. 


Exhibitors  Fined 

Minneapolis — Two  more  exhibitors 
vere  fined  for  causing  missouts.  They 
re  L.  L.  Cotes,  Liberty,  Hinckley, 
Minn.,  ordered  to  pay  $10  to  H.  E. 
loffman,  Bluebird,  St.  Paul,  and  N. 
E.  Wester,  Le  Sueur,  Minn.,  who 
nust  pay  $12.50  to  F.  B.  O.  to  pay 
or  a  substitution  the  exchange  was 
orced  to  make. 


Do  You  Know 
=  9   = 


T'HAT  a  recently  built 
studio  in  Hollywood 
cost  $2,000,000,  comprising 
23  buildings,  with  over 
350,000  ft.  of  floor  space? 


24,000  Seek  Tickets 

(Continued  from  Page  1) 
ervising  finishing  touches  on  the  the- 
ater, with  cleaning  the  only  task  re- 
maining to  put  it  in  readiness  for  its 
debut.  Scaffolding  was  removed  from 
the  proscenium  Monday.  Crews  are 
working  day  and  night  completing 
their    task. 


"Miracle"  Players  in  "The  Dove" 
Los  Angeles — Olga  Daklanova  of 
the  Moscow  Art  Theater,  who  recent- 
ly assumed  the  role  of  the  nun  in 
"The  Miracle,"  and  Fritz  Feld.  who 
began  with  Max  Reinhardt  in  Ger- 
many and  later  alternated  in  a  role 
with  Werner  Kraus,  are  to  make  their 
film  debut  in  "The  Dove"  Norma 
Talmadge's  initial  picture  for  United 
Artists  which  Roland  West  is  direct- 
ing. 


Opera  Stars  in  Roxy  Number 
Giovanni  Martinelli  and  Jeanne 
Gordon,  stars  of  the  Metropolitan 
Opera  Co.,  appear  in  the  Vitaphonc 
presentation  of  a  scene  from  "Car- 
men," scheduled  for  the  Roxy  open- 
ing. 


Cranfield  Goes  to  Canada 

Richard  T.  Cranfield  of  Cranfield 
&  Clarke  has  left  on  a  trip  to  Can- 
ada, in  connection  with  the  com- 
pany's product. 


New  Owners  at  Willmar,  Minn. 
Willmar,    Minn. — C.    Berquist    and 
E.     Ellstrom    have    taken    over    the 
Giand. 


Sunday  Shows  Agitated 
Belmond,  la. — Agitation  against 
the  "blue"  laws  is  in  progress  here. 
Bernard  Moody,  who  operates  the 
Belmond.  regularly  makes  Monday 
trips  to  Ciarion  to  pay  a  $5  fine  for 
Sunday   operation   of  the   house. 


Lya  de  Putti  Opposite  Moskine 
Universal  City — Ivan  Moskine  has 
been  chosen  to  star  and  Lva  de 
Putti  has  been  signed  for  the  femin- 
ine lead  in  Universal's  "The  Crim- 
son Hour"  which  will  be  directed  by 
Edward  Sloman.  This  is  the  new 
title  which  has  been  chosen  for  "Lea 
Lyon."     Paul  Kohner  will  supervise. 


More    Arrests    in    "Blue"    Drive 

Camden,  S.  C. — While  players  at 
Aiken  were  enjoying  the  protection 
of  a  temporary  injunction,  ten  golf- 
ers were  arrested  here  for  violation 
of  the  antiquated  "blue"  laws  enforce- 
ment of  which  has  been  undertaken 
by  the  governor. 


Synchrophone  Ready 

(Continued  from  Page  1) 
to  any  individual  feature,  as  well  as 
furnishing  a  complete  musical  pro- 
gram. The  Synchrophone  is  being 
marketed  under  the  slogan  of  "The 
Invisible  Orchestra."  The  method  of 
reproduction  is  by  discs. 

This  device  in  no  way  competes 
with  any  talking  devices  on  the  mar- 
ket, as  the  Synchrophone  is  confined 
'to  synchronization  of  music  exclusive- 
ly with  the  picture.  The  company 
has  worked  out  a  system  of  a  double 
turntable  set  in  a  steel  table  which  is 
■?lectrified  and  automatically  throws 
the  pickups  or  arms  from  one  disc  to 
the  other  and  vice  versa  without  loss 
of  time.  In  this  manner  no  time  is 
lost  when  the  operator  dissolves  from 
one    machine    to    another. 

The  Synchrophone  will  be  hooked 
up  to  the  motor  of  the  projection 
machine  so  that  the  operator  will  be 
able  to  start  both  projection  machine 
and  synchronizing  device  by  the 
pressure  of  a  single  button.  Both 
machines  can  be  operated  independ- 
ently when  so  desired.  The  ampli- 
fication is  arranged  to  permit  one 
speaker  to  fill  the  theater  with  suffi- 
cient volume  of  sound.  In  special 
rases,  to  meet  acoustic  problems,  two 
•speakers  can  be  installed. 

The  president  and  inventor  is 
Arthur  T.  Abranis;  vice-president. 
Nathan  Braunstein.  and  secretary  and 
treasurer,   Murray   Beyer. 


F.  &  R.  Adds  Two 

(Continued  from  Page   1) 

in  the  chain's  expansion  program  be- 
gun a  few  years  ago,  which  has  re- 
sulted in  extension  of  the  .firm's  hold- 
ings to  all  key  cities  of  Minnesota 
North  and  South  Dakota,  as  well  as 
to    Eau    Claire,   Wis. 

The  Strand  and  Haynic  long  have 
been  operated  by  Hay  &  Nicholas, 
but  holdings  of  the  late  William  Hav 
recently  were  taken  over  by  Nicho- 
las. The  Haynic  now  is  undergoing 
extensive  remodeling.  Recently,  i' 
was  reported  that  a  new  theater 
would  be  built  here  in  opposition  to 
the  Strand  and   Haynic. 

Cubberley  has  just  completed  a 
deal  for  a  site  at  Rochester,  Minn, 
where  Northwest  Theaters,  which 
now  operates  two  houses  in  the  citv. 
will  build  a  $200,000  house.  A  num 
ber  of  other  deals  in  the  Minneapolt 
company's  expansion  program  now 
are  pending. 


A  Little 

from  "Lots" 


By  RALPH   WILK 


ROBERT  M.  Haas  believes  in  num- 
erology.    In  fact,  he  added  the 

"M"     to     complete     his     numerology 
plans. 

*  *         * 

"Bunny"  Weldon  of  the  Club  Ala- 
bam  did  his  stuff  at  the  Cosmopolitan 
studio  for  the  benefit  of  the  scribes 
who  were  the  guests  of  Bob  Kane, 
producer  of  "Broadway  Nights."  A 
few  of  the  Club  Alabam  performers 
did  some  numbers  at  the  luncheon 
and  then  saw  "rushes"  of  "Broad- 
way Nights." 

*  *        * 

The     Cosmopolitan     plant 
looks  real  busy,  with  the  Pathe 
serial    company    sharing    space 
with  the  Kane  unit. 
$         $.         ♦ 

Filmdom  will  be  well  re- 
presented at  the  Forty-Ninth 
Street  theater  March  14,  when 
"Menace,"  written  by  Arthur 
M.  Brilant  has  its  premiere. 

*  *         * 

Easily  the  brightest  highlight  at 
the  Paramount  Long  Island  studio 
last  week  was  the  romance  of  Iris 
Gray.  Friday,  in  the  telephone  booth 
of  the  studio  restaurant  she  said. 
"Yes,"  and  it  was  the  cheeriest  word 
that  ever  rang  in  the  ears  of  Frank 
Lynch.  Every  day  of  the  past  year 
has  been  one  proposal  of  marriage, 
after  another,  with  Frank  the  "pro- 
poser." Although  Iris  is  dropping 
picture  work  in  favor  of  marriage, 
her  bridal  attire  was  strictly  movie. 
She  wore  an  Alice  Joyce  gown,  a 
Greta  Nissen  veil  and  Esther  Ral- 
ston slippers,  arranged  by  H.  M.  K. 

Smith. 

*  *        * 

More  missing  names  follow:  Barr- 
ett Carlyle  Keisling,  John  Joseph 
Gain.  Arthur  William  Stebbins. 


State  Theater  Increases  Prices 
Harrisburg,    Pa. — Wilmer    &    Vin- 
cent  has   introduced  a   new   schedule 
of  prices  at  the  State.     For  evening 
performances   all   seats   are   50   cents, 
except  for  loges  and  boxes,  which  p- 
65    cents.      Afternoon    prices    are    35    • 
cents  general  admission  and  50  cents 
for  boxes  and  loges.     Price  for  chil- 
dren is  25  cents  matinee  and  evening. 


Cine  Raw  Film 

Negative  and  Positive 

Agent 

Experienced  Salesman  Wanted 

Offers  to  I  H  15090 

Dorland  Agency,  Inc. 

New  York  City 


I 

! 

|     244  Madison  Ave 
f 


DAILY 


Wednesday,  March  9,  192 


I 


DAILY  TIPS  WWCM  HCAH  DOUABS  FOC  SUOWHEN 


"Just  Another  Blonde" 
(First  Nat'l) 
Built  cut-out,  18  feet  high,  showing 
Dorothy  Mackaill  in  characteristic 
pose,  colored  it  and  suspended  it  over 
the  awning  under  theater's  large  mov- 
ing electric  sign.  Visible  for  two 
blocks  and  attracted  all  in  the  shop- 
ping district  close  by.  Distributed 
5,000  souvenir  photos  of  Miss  Mac- 
kaill without  regular  heralds  printed 
on  the  reverse.  Cut-out  made  the 
biggest  hit  of  all  and  we  are  going  tc 
continue  the  practice  of  making  'em 
large.  _  Thomas  Gilbert,  Regent. 
Pittsburgh,    Pa. 

"The  Night  of  Love" 
(United  Artists) 

Ran  a  series  of  four  "lessons  on 
love"  in  newspaper.  These  appeared 
daily  for  four  consecutive  days.  At 
the  bottom  of  each  lesson  in  large 
caps  were.  "Watch  This  Space." 
This  space  was  later  utilized  in  tying 
the  lessons  in  love  to  the  picture 
A  tie-up  with  candy  distributors,  each 
patron  was  given  a  Velvet  Candv 
Kiss;  each  candy  kiss  having  a  small 
tag  attached  reading,  "Have  a  Kiss 
from  'The  Night  of  Love.'"— Mon- 
tague Salmon,  Rialto,  Macon,  Ga. 

"The  Potters" 
(Paramount) 
Lobbv    display    consisted    of    small 
beaver    board    house    in     which     was 
placed  an  electric  fan  motor.  To  the 
right  of  this  house  a  reproduction  of 
an    oil    derrick   was    built    with    drill 
running    through    center    of    derrick 
On  top  of  this  was  placed  a  cut-out 
of    W.    C.    Fields.      A    belt   was    rur 
from  the  fan  motor  to  a  wheel  which 
was    connected   with   the    drill   which 
made    the    drill   move   up    and    down 
Display  was   placed  about  three   feet 
from    the     floor    of    the    lobbv.    and 
sign  cloth  tacked  around  the  bottom 
carried  a  banner  reading,  "Pa  Potter 
thought  his  oil  stock  would  leave  him 
sitting  on  top  of  the  world." — F.   J 
Miller,  Neodjeska,  AAugusta,  Ga. 


"The  Red  Mill" 
(M-G-M) 

Revolving  wind  mill  was  placed  in 
centre  of  lobby,  the  wings  being  il- 
luminated with  red  sign  lights.  On 
either  side  of  this  large  wind  mill 
were  two  small  wind  mills  with  sta- 
tionary wings  that  were  used  as  still 
boards.  To  better  emphasize  the  red 
feature  of  display,  blue  flood  lights 
were  used  for  the  outer  lobby  which 
produced  a  very  striking  effect. — H. 
M  King,  Jr.,  Imperial,  Asheville,  N. 
C. 


"Spangles" 
(Universal) 

Borrowed  a  tent  and  stretched  it 
across  the  entire  front  of  house.  Put 
sawdust  in  front  of  theater  and  in 
lobby  and  down  aisles.  A  banner  on 
the  tent  announced  that  1,000  ani- 
mals would  be  turned  loose  on  Thurs- 
day and  Friday  nights.  As  patrons 
entered  the  house  they  were  given 
animal  crackers  with  copy  on  en- 
velop  reading:   "Watch   out!    These 


National  Tie  Ups 

A  RE  you  overlooking  the 
made-to-order  public- 
ity afforded  by  national  tie- 
ups?  When  big-time  radio 
performers  cooperate  with 
your  box-office  it  gives  you 
direct  contact  with  all  the 
radio  fans  in  your  city. 
And  boys,  that  means 
something.  All  you  have 
to  do  is  tune  in  and  make 
these  radio  fans  your  pic- 
ture patrons. 

Arrangements  have  been 
completed  for  broadcasting  with 
the  "Happiness  Boys"  and 
Whittall's  "Anglo-Persians," 
who  will  feature  a  special  song 
number  written  for  "No  Con- 
trol," the  Prod.  Dist.  Corp. 
picture  with  Harrison  Ford  and 
Phyllis  Haver.  The  song  is 
"I've  No  Control  of  My  Heart," 
which  these  two  popular  radio 
acts  will  feature  in  their  pro- 
grams over  fifteen  broadcast- 
ing stations.  Can  you  ask  for 
more?  Follow  this  tip  that 
ticks  at   your  till. 


loose  animals  are  dangerous!  Watch 
them!  Be  careful  of  these  animals! 
etc.  They  created  a  lot  of  fun.  Had 
a  young  girl  dressed  to  represent 
"Spangles"  and  a  gypsy  girl  to  tell 
fortunes.  Two  clowns  put  on  stunts, 
and  a  contest  was  staged  for  the  best 
circus  freak.  A  prize  was  offered  for 
the  best  freak  and  admission  tickets 
were  given  to  all  contestants. — Mrs. 
S.  E.  Moore,  Oliver,  St.  Joseph,  Mo. 


$500,000  Theater  for   Ossining 

With  seating  capacity  of  2,500,  a 
$500,000  theater  is  to  be  erected  at 
Ossining. 


Firm   Moves 
William   K.   Hedwig  M.  P.   Enter- 
prises has  moved  its  executive  offices 
to   the   company's   plant  at   Flushing, 
L.   I. 


Phyllis    Haver    Renews 

Culver  City — Metropolitan  has 
signed  Phyllis  Haver  to  a  new  long 
term    contract. 


Patsy    Ruth    Miller   Finishing 

Hollywood — Patsy  Ruth  Miller  is 
completing  her  Warner  contract  with 
the  present  vehicle,  "The  First  Auto." 
Her   plans  are  uncertain  as  yet. 


Zabin  Novelizes  Picture 
James  B.  Zabin  of  the  Famous  ad- 
vertising    department,     has     written 
novelization  of  "The  Campus  Flirt," 
which  has  just  been  published. 


Bell's   First   His    Original 

Culver  City — Monta  Bell  will  di- 
rect his  own  story,  "People,"  starring 
John  Gilbert  as  his  initial  picture  un- 
der his.  contract  with  M-G-M.  Alice 
D.  G.  Miller  is  preparing  the  contin- 
uity. 


Your  Income  Tax 


Benefits  to  which  taxpayers  are 
entitled  under  the  Revenue  Act  of 
1926,  and  the  latest  regulations  re- 
lating to  the  income  tax,  are  out- 
lined in  this  series  of  articles  of 
ivhich  the  following  is  the  twenty- 
first. 


To  obtain  a  deduction  for  traveling  ex- 
penses, which  form  an  important  item  in  the 
return  of  many  taxpayers,  certain  regula- 
tions must  he  observed.  The  taxpayer  is 
required  to  attach  to  his  return  a  statement 
showing  the  nature  of  business  in  which  en- 
gaged, number  of  days  away  from  home 
during  the  taxable  year  on  account  of  busi- 
ness, total  amount  of  expenses  incidental  to 
meals  and  lodging  while  absent  from  home 
on  business,  and  total  amount  of  "other  ex- 
penses incidental  to  travel  and  claimed  as  a 
deduction."  Among  the  "other  expenses"  are 
tips,  which  are  held  to  be  a  part  of  travel- 
ing expenses,  provided  they  are  reasonable 
in    amount. 

Traveling  expenses  are  deductible  only 
when  the  trip  is  on  business.  They  are  lim- 
ited to  such  expenses  as  are  reasonable  and 
necessary  in  the  conduct  of  the  business  and 
directly  attributable  to  it.  Examples  are 
payment  for  the  use  of  a  sample  room  or 
the    hire    of    vehicles    in    visiting    customers. 

If  a  person  whose  business  requires  him 
to  travel  receives  a  salary  as  full  compen- 
sation for  his  services,  without  reimburse- 
ment for  traveling  expenses,  or  is  employed 
on  a  commission  basis  with  no  expense  al- 
lowance, his  traveling  expenses,  including 
the  entire  amount  expended  for  meals  and 
lodging,    are    deductible    from    gross    income. 

If  a  person  receives  a  salary  and  is  also 
repaid  his  actual  traveling  expenses,  he  must 
include  in  his  gross  income  the  amount  so 
repaid,    and    may    deduct    such    expenses. 

Traveling  expenses  incurred  in  connec- 
tion with  a  journey  to  another  city  to  accept 
or  seek  employment  are  not  deductible.  Sub- 
urbanites who  commute  daily  from  their 
homes  to  their  places  of  business  are  not 
permitted  to  deduct  the  cost  of  transporta- 
tion,   it    being    a    personal    expense. 


F.  N.  Sales  Drive 

(Continued   from  Page   1) 

First  National,  whose  manageme  i 
is  to  lie  handled  by  the  Stanley  firn 
The  sales  drive  also  marks  the  o| 
servance  of  the  company's  tenth  a 
niversary.  It  will  be  fully  outlinil 
at  the  sales  convention  to  be  hej 
May  20-30  at  Burbank. 


Rumanian  Building  Active 

Washington   Bureau  of  THE  FILM   DAll 

Washington — A  new  house  nc 
being  constructed  in  Bucharest,  R> 
mania,  will  have  a  capacity  of  1,20 
according  to  the  Dept.  of  Commerc 
Two  others  are  planned  for  Buchare 
this  year  with  a  capacity  of  abo# 
1.000  each.  It  is  thought  probab 
that  eight  others  will  be  construct* 
throughout  Rumania  during  192 
four  of  which  are  to  be  built 
Transylvania. 


License  Dooms  Tent  Shows 
Vacaville,  Cal. — S  ounding  t\ 
deathknell  of  tent  shows  here,  a  li 
-use  fee  of  $25  is  levied  against  the- 
in  an  ordinance  just  enacted.  Tl 
fee   formerly  was   $7.50. 


Gerety  Mourning  Mother 

Funeral  services  are  being  held  I 
day  for  Mrs.  Beatrice  M.  Geret 
mother  of  Tom  Gerety  of  Warners. 


Ray  Kerredge  Bereaved 

Milwaukee — Numerous     friends 
Film    Row   extended    their    sympatl: 
to  Ray   Kerredge  owner  of  the   Ke 
redge     theatre,    at     Hancock,     Micl 
who  lost  his  father  last  week. 


Announcement! 

Columbia  Pictures  Corporation  an- 
nounces that  it  has  in  course  of  pro- 
duction the  following  pictures : 

A  Woman's  Way 
The  Blood  Ship 
By  Whose  Hand? 
The  Way  of  the  Strong 
The  Adventuress 
The  Siren 
Man  Shy 
Golf  Widows 
Sally  in  Our  Alley 
Forgotten  Women 

Copyrighted—  and  AH  Rights  Protected 


COLUMBIA 

CORPORATION 


PICTURES 

1600  Broadway,  N.Y. 


(THE 

^NEWSPAPER 
FFILMDOM 


ALL  THE  NEWS 
ALL  THE  TIME 


_.  XXXIX  No.  58 


Thursday,   March   10,   1927 


Price  5  Cents 


ox  and  Others  Reported  Being  Sought 
as  Factors  in  Big  First  National  Pool 


ur  new  devices  may 
Revolutionize  'labs' 

— 

itomatic    Titler,    Timer, 
Printer  and  Developer 
from  Germany 

our  new  laboratory  devices,  for 
automatic  titling,  timing,  printing 
developing  of  films  will  be  de- 
ibed  in  principle  to  the  trade  to- 
by  M.  Burlin,  who  is  here  in  be- 
f  of  the  Film-Kopier-Werke  Rapid, 
ierlin  firm  which  manufactures  the 
chines  and  owns  over  60  patents 
•ering  their  operation. 
?wo  of  the  devices  are  here,  and 
1  be  given  a  demonstration.  These 
*  an  automatic  titler,  which,  it  is 
(Continued  on  Page  3) 


DENIES  PATHE- 
P.D.C.  IN  MOVE 


MIX  GETTING  B'KLYN 
[HEATERS  UNDER  WAY 

Publix  is  getting  its  New  York 
ty  theater  building  campaign  under 
y.  A  house  to  seat  4,000  and  to  be 
nilar  in  design  to  the  Paramount 
11  be  built  on  Flatbush  Ave.,  Brook- 
l,  on  a  block  bounded  by  that 
■eet,  Tilden  Ave.,  East  22nd  st.  and 
lryea  Place.  Reports  have  been  in 
culation  regarding  this  project  for 
(.Continued   on   Page   2) 


"U"  Gets  Colony 

Universal  has  secured  a  long  term 
ise  on  the  Colony,  which  it  will 
ice  over  Sept.  3  with  "The  Cat  and 
e  Canary"  as  the  initial  attraction. 
he  house  will  close  in  time  for 
novating  before  being  taken  over. 


Cruze  on  Own? 

Hollywood — On  completion 
of  his  present  contract  with  Fa- 
mous, James  Cruze  will  leave 
the  employ  of  the  company  to 
head  his  own  production  com- 
pany, it  is  reported  here.  Fin- 
ancing of  the  company  is  now 
reported  under  way. 


No  New  Expansion  Plans 

on  Until  Present  Deal  is 

Consummated 

While  New  York  film  circles 
seethed  with  reports  of  an  impending 
deal  between  the  Stanley- West  Coast- 
First  National  group  and  other  com- 
binations and  companies,  following 
statement  Monday  of  THE  FILM 
DAILY  that  bankers  were  seeking  to 
bring  other  factors  into  the  pool, 
Stanley  directors  yesterday  denied 
that  any  of  the  reported  deals  have 
been  closed. 

Consideration  is  being  given  to 
further  expansion,  but  reported  deals 
will  "receive  little  attention  until  the 
consummation  of  the  recently  pro- 
jected $100,000,000  merger  whereby 
the  Stanley  Co.  and  West  Coast  The- 
aters will  take  over  control  of  First 
National,"   directors  stated. 

There  has  been  some  talk  of  join- 
ing the  pool  now  being  completed 
with  the  proposed  Pathe-P.D.C- 
Keith-Albee-Orpheum-North  Amer- 
ican Theaters  pool,  but  these  nego- 
tiations to  date  have  not  progressed 
beyond  the  preliminary  stages.  Some 
reports  seek  to  link  Film  Booking 
Offices  with  the  proposed  new  line- 
up, but  these  are  given  little  credence. 

EILM  TiOEAfHKNELL 
SEEN  INJflNNECTICUT 

Hartford,  Conn. — What  is  regarded 
as  the  deathknell  for  Connecticut's 
tax  and  censorship  law  was  sounded 
here  yesterday  when  the  joint  finan- 
cial committee  of  the  legislature  un- 
animously voted  to  favorably  report 
the  measure  which  seeks  to  repeal 
the    law.     The   committee's    decision 

(Continued  on  Page  3) 

Herbert  Brenon  111 

Future  plans  of  Herbert  Brenon 
await  his  recovery  from  intestinal  in- 
fluenza with  which  he  is  confined  to 
his  bed  under  care  of  a  physician. 


Denials 

From  Los  Angeles,  James  R. 
Grainger,  general  sales  manager 
of  Fox  telegraphs: 

"Your  wire  regarding  Fox 
merger  with  Stanley  and  First 
National  is  not  surprising  as 
everyone  is  trying  to  climb  on 
the  Fox  band  wagon." 

Courtland  Smith  could  not  be 
reached. 

Joseph  P.  Kennedy,  president 
of  F.B.O.,  denied  all  connection 
with  the  reported  P.D.C.-Pathe- 
Keith-  Albee-Stanley- West- 
Coast-First  National  Pool. 
Joseph  I.  Schnitzer  was  in  ac- 
cord. 

Raymond  C.  Pawley,  vice- 
president  and  treasurer  of  P.D. 
C.  said  he  "knew  nothing  of" 
the  deal,  stating  that  all  negotia- 
tions of  the  sort  are  in  the 
hands  of  the  bankers  concerned. 
Samuel  Spring,  secretary- 
treasurer  of  First  National,  had 
no  comment  to  make  on  re- 
ported deals  under  way. 


SAY  FIRM  ASKED 
TO  AFFILIATE 


MASTBAUM  HAD  TALKED 
OVER  DEAL  WITH  FOX 


Prior  to  the  death  of  the  late  Jules 
E.  Mastbaum,  it  is  understood  that 
he  and  William  Fox  met  on  a  number 
of  occasions  and  discussed  the  possi- 
bilities of  an  affiliation  along  these 
lines: 

The  deal  for  the  transfer  of  control 
of  First  National  to  the  Stanley  Co. 
of  America  had  been  practically  deter- 
mined upon.  Stanley  officials,  includ- 
(Continued   on   Page   2) 


Not  National  Move 

Demand  of  operators  of  Minneap- 
olis and  St.  Paul  that  six  men  must 
be  employed  in  the  booth  to  operate 
the  Vitaphone  is  of  a  local  nature 
and  no  plans  are  under  way  to  make 
the  move  a  national  one,  Harry  Sher- 
man, vice  president  of  the  Interna- 
tional Alliance  of  Theatrical  Stage 
Employes  and  M.P.  Operators,  de- 
clares. 


Coast  Hears    Conferences 

are  Under  Way  in  New 

Development 

Los  Angeles — Fox  may  be  the  next 
factor  sought  for  affiliation  with  the 
First  National-Stanley- West  Coast  al- 
liance. John  J.  McGuirk,  Stanley 
president,  and  John  Dillon  of  Hay- 
den,  Stone  &  Co.,  are  here  discussing 
future  developments  of  the  deal 
which  gave  Stanley  and  West  Coast 
control  of  First  National.  The  pres- 
ence here  of  James  R.  Grainger,  Fox 
sales  manager,  lends  strength  to  the 
report  that  a  move  is  being  made  to 
bring  Fox  further  into  the  alliance. 

By  virtue   of  its   minority  interest 
in   West   Coast,   which   approximates 

(Continued  on  Page  3) 

Stanley  Bonds  Heavy 

The  Stanley  Co.  of  America 
through  its  subsidiaries  has  more 
bond  issues  outstanding  against  its ' 
properties  than  any  other  theater  unit 
in  the  industry.  In  the  process  of  ac- 
quiring chains — and  in  this  connec- 
tion the  company  has  been  very  ac- 
tive of  late — the  parent  organization 
has  assumed  first  mortgages  of  the 
properties    and    then    offering    mort+ 

(Continued  on  Page  3) 

Stanley  Buys  7 

Acquisition  of  the  houses  of  its 
chief  competitor  in  New  Jersey  has 
been  completed  by  the  Stanley-Fab- 
ian Corp.,  through  purchase  of  the 
Bradder-Pollock  circuit  of  seven 
houses  and  two  sites  for  theaters. 
This  gives  the  firm  more  than  50  in 

(Continued  on  Page  3) 

7  to  1  Stock  Transfer 

Los  Angeles — Twenty-four  hours 
after  the  newly-formed  Fox  Realty 
Corp.,  applied  for  a  permit  to  trans- 
fer 9,997  shares  of  its  total  stock  is- 
sue of  10,000  shares  valued  at  nearly 
$1,000,000  in  return  for  the  transfer 
of  property  in  the  Fox  Film  Corp., 
appraised  at  nearly  $7,000,000,  the 
request  was  granted  by  the  corpora- 
tion commissioner.  The  transfer  rep- 
resents property  here  and  at  Oakland. 


DAILY 


Thursday,  March  10,  1927 


*   * 


Th 


Jfc-WWSPAPtt 

«Sfilmdom 


ALL  THE  NEWS 
ALLTHETIME 


VoLXXXIX  No.  58  Thursday,  March  10. 1927  Price 5  Cents 


I0HN  W.  AUCOATE 


Publisher 


Published  daily  except  Saturday  and  holidays 
at  1650  Broadway,  New  York  N.  Y.,  and 
copyright  (1927)  by  Wid's  Films  and  Film 
Folk,  Inc.  J.  W.  Alicoate,  President  and 
Publisher;  Maurice  D.  Kann,  Vice-President 
and  Editor;  Donald  M.  Mersereau,  Treas- 
urer, Business  and  Advertising  Manager; 
Ralph  Wilk,  Traveling  Representative.  En- 
tered as  second  class  matter  May  21.  1918, 
at  the  post-office  at  New  York,  N.  Y. 
under  the  act  of  March  3,  1879.  Terms 
(Postage  free)  United  States,  outside  of 
Greater  New  York,  $10.00  one  year;  6 
months.  $5.00;  3  months,  $3.00.  Foreign, 
$15.00.  Subscribers  should  remit  with  order. 
Address  all  communications  to  THE  FILM 
DAILY,  1650  Broadway,  New  York,  N.  Y. 
Phone  Circle  4736-4737-4738-4739.  Cable  ad- 
dress: Filmday,  New  York.  Hollywood, 
California — Harvey  E.  Gausman,  Ambassa- 
dor Hotel:  'Phone,  Drexel  7000  and  Wash- 
ington 9794,  London — Ernest  W.  Fredman, 
The  Film  Renter,  58,  Great  Marlborough  St., 
London,  W.  I.,  Paris — La  Cinematographic 
Francaise,  5,  Rue  Saulnier. 


fn  afemoriam 
Joseph  Dannenberg 

1878  —  1926 


Financial 


Stories  involving  gigantic  deals  with  Fox, 
Stanley,  First  National,  P.D.C.  and  Pathe 
had  little  or  no  effect  on  the  prices  of  these 
stochs.  Loew's,  Inc.  continued  its  notable 
trading  with  a  turn-over  of  30,600,  the  price 
remaining  stationary.  Famous  common  gained 
yt   on   a   sale  of   3,000. 


Quotations 

High 

Low 

Close 

Sale* 

Am.    Seat.    Vtc... 

4654 

46 

4654 

200 

•Am.    Seat.    Pfd. . . 

.... 

.... 

46 

•Balaban  &  Katz   . 

6354 

*Bal.  &  Katz  Vtc. 

7354 

Eastman   Kodak    . . 

132 

132 

132 

ioo 

Famous    Players     . 

11254 

111J4 

112 

3,000 

*Fam.   Play    Pfd.. 

121 

•Film    Inspect.     . . . 

.   •  .   . 

.... 

7J4 

•First  Nat'l  Pfd.  . 

103 

.... 

Fox  Film  "A" 

69  54 

675^ 

6854 

1,600 

•Fox  Theaters  "A" 

.... 

2154 

•Intern'l  Project.  . 

10ft 

.... 

6i'/« 

5!>ii 

5954 

30,600 

•Metro-Gold.    Pfd. 

26 

M    P.    Cap.    Corp. 

11 

11 

11 

100 

Pathe   Exch.   "A". 

39'4 

39J4 

39J4 

600 

Paramount    B'way. 

WVs 

9954 

9954 

7 

ttRoxy  "A" 

37K 

36 

*  *  .  . 

.... 

ttRoxy    Units    . . . 

41 

39 

.... 

ttRoxy   Common    . 

uy2 

1134 

Skouras    Bros 

43 

43 

43 

"Stan.   Co.  of   Am 

83  ft 

Trans-Lux     Screen 

7 '4 

7 

7 

1,666 

•Univ.    Pict.    Pfd. 

10154 

Universal    Pictures 

40  M 

39 

40?4 

300 

Warner    Pictures.. 

28 

28 

28 

100 

Warner  Pict.  "A". 

39?| 

3954 

3954 

1,500 

•  Last  Prices  Quoted 

t  Bond  Market 

••  Philadelphia  Market 

ft   Bid  and  Ask 

Fire  at  Lima,  N.  Y. 

Lima,  N.  Y—  Frank  &  Willard  lost 
their  motion  picture  show  equipment, 
valued  at  $1,700,  uninsured,  when  fire 
swept  the  Town  Hall,  with  $50,000 
loss. 


Original  Negatives  of  Everything 
in  Motion  Picture  Stock  Shots 

WAFILMS,  INC. 

W.  A.  Futter,  Pres. 
130  West  46th  St.  Bryant  8181 


Mastbaum  Had  Talked 
Over  Deal  with  Fox 

(Continued  from  Page  1) 

ing  Mastbaum,  endeavored  to  then 
interest  Fox  in  the  mutual  advant- 
ages which  they  felt  would  accrue 
from  an  association  of  interests.  The 
Fox  resources  were  to  be  combined 
with  those  at  First  National  for  pro- 
duction and  distribution.  Fox  the- 
aters were  to  be  pooled  with  those  of 
the  Stanley  organizations  and  the 
latter  group  was  to  develop  the  ex- 
hibition end  of  the  enterprise  with  a 
heavy  program  of  purchases  and  ac- 
quisitions. 

It  is  understood  most  reliably  that 
William  Fox  had  listened  to  the  pro- 
ject with  favor. 


Censorship  Opposed 

Trenton,  N.  J. — Sentiment  opposes 
adoption  of  proposed  censorship  of 
pictures  in  Newark  and  New  Jersey, 
members  of  the  legislature  were  told 
at  a  public  hearing.  Only  600  cuts 
have  been  made  in  six  years  by  the 
unofficial  censor  of  Newark,  who 
works  in  co-operation  with  theater 
owners,  it  was  pointed  out. 


Eastman  Meeting  April  5 
Annual  meeting  of  stockholders  of 
Eastman  Kodak  will  be  held  April  5 
at  Jersey  City.  Four  directors  to 
serve  three  years  filling  the  vacancies 
caused  by  expirations  of  terms,  are  to 
be  elected.  Terms  of  Lewis  P.  Jones, 
James  S.  Watson,  James  S.  Havens 
and  George  W.  Todd  have  expired. 
Boards  of  directors  of  the  various 
subsidiary  and  allied  companies  will 
ask  authorization  to  distribute  on 
July  1,  from  the  net  earnings  of  each 
such  company,  among  wage  earning 
and  salaried  employes  dividends  sim- 
ilar to  those  paid  in  the  last  15  years, 
the  rate  to  be  $35  for  $1,000  of  wages 
and  salaries.  Authorization  also  will 
be  asked  to  issue  5,100  common  shares 
without  par  value  at  $10  a  share  for 
allotment  and  sale  to  employes. 


Stars  at  Fox  Frolic 
Olive  Borden,  Neil  Hamilton,  Marie 
Dressier  and  other  stars  will  attend 
the   first   annual    Fox   Fun   Frolic  at 
the  McAlpin  Friday. 


H.   M.   Warner  to   Coast 

H.  M.  Warner  leaves  today  for  the 
Coast  for  a  month's  vacation.  While 
at  the  studio,  he  will  confer  on  next 
year's  production   schedule. 


Another  Week  for  "Stark  Love" 

"Stark    Love"    is    being    held    over 
for  a  third  week  at  the  Cameo. 


"Blue"  Lid  Remains 

Topeka,  Kan. — There  will  be 
no  legalizing  of  Sunday  shows 
in  Kansas,  as  expected  by  liber- 
al forces.  The  senate  has  killed 
a  bill  to  permit  Sunday  shows 
now  banned  by  the  "blue"  law 
of  1868,  reversing  its  former  ap- 
proval of  the  measure. 

Deletion  of  scenes  "dramatiz- 
ing any  person  as  being  under 
the  influence  of  intoxicating 
liquor  or  partaking  of  same,"  is 
provided  for  in  a  bill  introduced 
in  the  house,  sponsored  by  Miss 
Stella  B.  Haines,  the  only  wo- 
man in  the  legislature. 


Publix  Getting  B'klyn 
Theaters  Under  Way 

(.Continued  from  Page  1) 

over  a  year.  The  cost  is  placed  at 
$1,500,000.  Work  gets  under  way  in 
a  few  weeks. 

Through  Alper  and  Thanhauser, 
Publix  has  secured  a  plot  on  Jamaica 
Ave.  and  Merrick  Road,  Jamaica  up- 
on which  a  4,000  seat  house  will  be 
erected.  Charles  A.  O'Malley,  real 
estate  expert  acted  for  Publix.  Ralph 
Riccardo,  president  of  the  Jamaica 
Central  Corp.  was  represented  by 
Levy,   Gutman   and    Goldberg. 

The  third  Publix  theater  for  Brook- 
lyn is  the  house  to  be  known  as  The 
Brooklyn  to  be  built  on  Flatbush  Ave. 
Extension  and  De  Kalb  Ave.,  near 
Loew's  Metropolitan  and  the  Mark 
Strand. 


Indiana  House  Changes  Policy 

Michigan  City,  Ind. — The  Rivoli, 
Fitzpatrick  -  McElroy  house,  an- 
nounces a  change  of  program  five 
times  a  week  and  discontinuance  of 
Saturday  vaudeville  which  will  be  re- 
placed by  pictures. 

Stars  at  Pathe  Club  Meet 
Cullen  Landis,  Eugenia  Gilbert, 
Mary  Gardner,  Walter  P.  Lewis  and 
other  members  of  the  cast  of  "The 
Crimson  Flash,"  Patheserial  unit 
now  working  at  Cosmooolitan,  are 
to  be  guests  Thursday  at  the  enterta- 
inment and  meeting  of  the  Pathe 
club. 


S.  &  S.   Supply  Co.   Bankrupt 

Pittsburgh — A  voluntary  petition  in 
bankruptcy  has  been  filed  in  the  U. 
S.  district  court  by  the  S.  &  S.  Film 
and  Supply  Co.,  of  which  Abraham 
Steinberg  is  president.  The  schedule 
of  liabilities  and  assets  was  not  at- 
tached. 


NO  WORRY  COMPLEX 

Mental  anguish  must  come  with  exposure  to  financial  hazard. 

For  the  premium,  your  Insurance  Policies  should  accomplish  a  com- 
plete transfer  to  the  Insurance  Companies,  of  both  the  financial  hazard 
and  the  mental  anguish. 

In  this  respect,  our  clients  do  not  have  the  worry  complex  because 
they  know  we   know  our  business. 

I  i  1 1 :  in  si:  irr  R.  Ebesvstein  Cm 


NCORPORATCO 


80    MAIDEN    LANE,    N.    T.    C. 


Telephone    John    JOSO 


Stombaugh  Gets  New  Post 
C.    W.    Stombaugh,   veteran    Patlj 
exchangeman,  has  been  named  spe  j 
ial  representative  of  the   home   offii/ 
sales  force.     Until  recently,  he  mai 
aged  the  Newark  exchange,  which  hi 
been     merged     with     the     company 
New  York  office. 


* 


lit 

lent 
Brill   Joins  Tiffany 

Dave  Brill  has  been  appointed  sal   ( 
manager   of   the    New    York   Tiff  at 
exchange.       Ben    Schwarts    is    offii 
manager  in  charge  of  short  subjed  „, 


New  Tiffany  Foreign  Managers 

Frederick  Shoninger,  former  F. 
O.  representative  in  Central  and  Eaa 
ern  Europe,  has  been  appointed 
the  same  post  for  Tiffany.  Jacqu 
Haik  will  handle  Tiffany  product 
western  Europe  with  headquarters 
Paris. 


id 


OURGANG 

Comedy 

HAL  ROACH 

presents^ 


VJEiCuM.To   mx 


- 

r. 


TEN  YEAR  J 
OLD* 

5§§^.  Directed  by  ANTHONY  MAC 

This  is  a  "Cornerblock"  cut  furnishi 
FREE  for  all  Pathecomedies  at  yo1 
Exchange. 


1.000    "GIFT   TOYS"    ONLY    $6.50 


A  wide  variety  of  1,000  assorted  Penny  Tc 
and  Novelties  as  an  inexpensive  "FRI 
GIFT"  to  your  KIDDIE  PATRONS  »| 
make  them  big  boosters  for  you.  Try  tl 
assortment  and  see.      Price  $6.50. 

Our  Catalog  containing  a  1,000  and  1  kir 
of  Toys  and  Novelties  for  celebrations  of  a 
sort  and  including  our  complete  line  of  "FIH 
WORKS",  will  be  sent  "FREE"  for  t] 
asking. 

BRAZEL    NOVELTY    MFG.    CO. 
37    Ella    Street  Cincinnati, 


AMALGAMATED 
VAUDEVILLE  AGENCY,! 

Attractions  for 
Picture  Theatres 

Standard   Vaudeville     Acts 


1600  Broadway,  New  York  City 
Phone  Penn.    3580 


THE 


Thursday,  March  10,   1927 


-Q-GMttkL 


wvam  wich  mean  poixabs  fob  suowHen 


"Easy  Pickings" 
(First  Nat'l) 
Tied-up  with  classified  ad  depart- 
■nt  of  paper  running  special  co- 
erative  ad.  Theater  gave  ten  free 
kets  to  each  merchant  in  the  tie- 
We  took  the  top  section  ot  the 
ge  and  all  other  advertisers  men- 
ded theater  and  distribution  of 
sses  The  ad.  department  gave 
ee  free  30  inch  ads  in  advance  of 
bearance  of  the  full  page,  also  many 
fragraph  readers.  Stunt  worked 
■at  and  picture  went  over  big.—*.. 
Estes,  Palace,  San  Antonio. 
pxas. 

"The  Scarlet  Letter" 
(M-G-M) 
Every  teacher  in  the  high  school 
telish  department  offered  every 
jdent  that  saw  the  picture  two 
pints  credit  and  to  every  student 
Lt  wrote  an  essay  on  the  story,  a 
edit  of  five  points.  This  proved 
st  the  right  incentive  to  the  stu- 
>nts  for  they  flocked  en  masse,  and 
tlped  to  increase  box  office  receipts. 
Lb  F.  Hyde,  Jr.,  Howell,  Palatka, 
la.' 


"Senor   Daredevil" 
I J  (First  Nat'l) 

l'Made  cut-out  of  Ken  Maynard  on 
'bucking  bronco.  Put  a  wheel  on 
■kck  of  the  cut-out  and  rotated  it  by 
".eans  of  a  small  electric  motor.  This 
"ade  the  cut-out  horse  appear  to 
"jck  Attracted  lots  of  attention  — 
E    McDaniels,   Strand,  Nashville, 


hYour  \Income  lax 


Benefits  to  which  taxpayers  are 
\\ntitled  under  the  Revenue  Act  of 
926,  and  the  latest  regulations  re- 
nting to  the  income  tax,  are  out- 
ned  in  this  series  of  articles  of 
>hich  the  following  is  the  twenty- 
econd. 


5 

5  Bad    debts    constitute    a    considerable    item 

»i    the    returns    of    many    taxpayers    and    may 

h    treated    in    one    or    two    ways,    either    by 

■duction    from    gross    income    in    respect    to 

«»bts    ascertained    to    be    worthless    in    whole 

if  in  part,  or  by  deduction  from  a  reasonable 

!> serve  for  bad  debts      A  taxpayer  filing   for 

tie   year   1926   a   first   return   of   income   may 

■lee*    either   method,    subject   to    approval    by 

■e    Commissioner    of    Internal    Revenue    upon 

lamination    of    the    return.       If    the    method 

elected    is   approved    it    must    be    followed    m 

•turns    for    subsequent    years,    except    asper- 

lission  may  be   granted   by  the   commissioner 

>  change.  ,    . 

Permission  to  adopt   the   reserve   method    is 

mited   to   taxpayers    having    a    large    number 

f    accounts   where   credit    has    been    extended 

5   cover   a   considerable    portion   of   time.      It 

;    not    granted    for    the    purpose    of   handling 

ne  specific  debt.  ....     » 

What  constitutes  a  "reasonable  addition 
3  a  reserve  for  bad  debts  must  be  determ- 
ned  in  light  of  the  facts,  and  will  vary  as 
ietween  classes  of  business  and  with  condi- 
ions  of  business  prosperity.  A  taxpayer 
ising  the  reserve  method  should  show  in  his 
eturn  the  volume  of  charge  sales  (or  other 
msiness  transactions)  for  the  year,  and  the 
>ercentage  of  the  reserve  to  such  amount, 
he  total  amount  of  notes  and  accounts  re- 
eivable  at  the  beginning  and  end  of  the 
axable  year,  and  the  total  amount  of  debts 
iscertained  to  be  worthless  and  charged 
igainst  the  reserve  during  the  taxable  year. 


r&V 


v; 


"American  pic- 
tures are  shown  in 
over  70  different 
countries  and  titles 
are  translated  into 
37  different  langu 
ages.  Figurin'  on  a 
couple  that  we  have 
seen  recently  if  they 
would  translate  the 
titles  back  into  good 
old  English  perhaps 
we  could  find  out 
what  they  were  all 
about." 


New  Devices  May 
Revolutionize  "Labs" 

(Continued  from  Page  1) 
claimed  titles  about  35,000  ft.  in  eight 
hours,  operated  by  a  single  unskilled 
worker,  and  an  automatic  timer, 
which  by  a  simple  and  compact  me- 
chanism is  said  to  determine  accur- 
ately and  at  once,  the  various  light 
differences  in  the  different  scenes  of 
a  picture  and  furnishes  the  laboratory 
worker  with  a  key  system  for  adjust- 
ing the  various  light  treatments  in 
making   duplicate   prints. 

The  two  other  devices,  not  here  for 
demonstration,  are  explained  in  prin- 
ciple as  an  automatic  printer,  which 
makes  five  prints  at  a  time,  operated 
by  a  single  girl,  each  print  with  dif- 
ferent titles  if  desired,  and  the  other, 
a  complete  automatic  developing 
plant,  which  can  be  operated  by  two 
men  and  a  girl  and  will  complete 
120,000  feet  in  eight  hours.  This  plant, 
it  is  claimed  will  save  about  25  work- 
ers, as  methods  exist  now  for  getting 
out  that  amount  of  footage. 

This  developing  plant,  which  pro- 
cesses five  films  at  a  time,  emulsify- 
ing, "fixing,"  cleaning  and  drying 
them  so  that  they  are  ready  for  ex- 
hibition, is  100  ft.  long  and  five  feet 
wide.  In  Berlin,  where  it  is  in  use 
now  at  the  company's  own  plant,  it 
has  displaced  110  workers,  operating 
under  old  methods,  by  25  who  are 
said  to  handle  the  same  output  of  pro- 
duction. 

Various  other  data  of  general  in- 
terest and  technical  advantages  are 
claimed  for  these  German  devices,  a 
comprehensive  description  of  which 
will  be  given  in  the  Theater  Equip- 
ment and  Management  Page  in  this 
Sunday's  issue  of  THE  FILM 
DAILY.  

G-F  Expansion  Continues 

Indianapolis — Continuing  its  expan 
sion,  Gouldman-Feldman  Theaters, 
has  formed  a  new  operating  company. 
Fountain  Square  Theaters  Corp. 
Louis  B.  Golden  is  president  and  gen- 
eral manager,  A.  H.  Feldman  and 
Isaac  F.  Nier  vice  presidents,  Ben 
Sagalowski,  secretary  and  Morris 
Horwitz  treasurer.  The  new  com- 
pany will  operate  the  Fountain  Square 
theater  and  dance  hall  to  be  erected 
at  Prospect  and  Shelby  Sts.  It  will 
be  a  1,600-seat  house  part  of  a  $750,- 
000  project.  Gouldman-Feldman  now 
have  eight  houses. 


Report  Other  Factors 
in  First  Nat'l  Pool 

(.Continued  from  Page  1) 

36  per  cent,  Fox  is  an  important  fac- 
tor in  the  alliance  just  completed. 
Efforts  to  make  the  company  an  even 
more  important  factor  are  under  way, 
according  to  report.  In  this  connec- 
tion, it  is  pointed  out,  that  Fox  and 
Stanley  now  are  in  competition  at 
Philadelphia,  with  the  new  Fox  house 
soon  to  open  to  make  the  situa- 
tion an  even  more  competitive  one. 
Fox,  with  its  many  theaters  in  strate- 
gic points,  would  be  an  important 
ally  for  the  First  National  units  now 
carrying  on  their  theater  nationaliza- 
tion program. 

The  Stanley-West  Coast-First  Na- 
tional interests  is  said  to  have  car- 
ried on  some  preliminary  discussions 
with  factors  in  the  proposed  P.D.C.- 
Pathe-Keith-Albee-Orpheum   merger. 

Film  Tax  Deathknell 
Seen  in  Connecticut 

(.Continued  from  Page  1) 

was  announced  by   Senator   Fred   C. 
Walcott. 

The  law,  passed  by  the  legislature 
two  years  ago,  has  proved  unpopular 
throughout  the  state.  Move  for  its 
repeal  was  started  soon  after  it  mis- 
carried, imposing  the  tax  upon  ex- 
hibitors rather  than  distributors  as 
was  sought.  However,  confident  that 
the  law  would  be  repealed,  the  as- 
sessment has  been  met  pending  an 
adjustment. 


Diamond  and  Gibbons  Named 

L.  S.  Diamond,  former  head  of 
physical  distribution  and  chairman  of 
the  efficiency  committee  of  Pathe, 
has  been  appointed  assistant  to 
Emanuel  Cohen,  head  of  Paramount 
short  feature  production.  Miles  F. 
Gibbons,  a  Pathe  sales  manager  has 
been  named  special  representative  of 
the  sales  department,  headed  by 
George  F.  Weeks. 

Beefsteak  Dinner  Saturday 

First  get-together  of  the  Muggle- 
duffies,  F.B.O.  "stag"  club,  is  sched- 
uled for  Saturday.  A  beefsteak  din- 
ner  and   entertainment    is    scheduled. 


T.N.T.  Program 

Entertainment  to  be  pro- 
vided for  the  A.M.P.A.  Naked 
Truth  Dinner  at  the  Astor, 
April  2,  will  be  outlined  at  to- 
day's luncheon,  Walter  Eber- 
hardt,  president,  announced 
yesterday. 


Stanley  Buys  7 

(Continued  from  Page  1) 
the  state.  The  company  is  a  sub- 
sidiary of  the  Stanley  Co.  of  America. 
Houses  included  in  the  deal  are: 
Oritani,  Lyric  and  Eureka,  Hacken- 
sack;  Embassy,  Orange;  Hollywood, 
East  Orange,  and  the  Roosevelt  and 
Hawthorne,  Newark,  theaters  which 
formerly  constituted  the  Bradder-Pol- 
lock  group.  Two  sites,  one  on  Lyons 
Ave.,  Newark,  and  another  in  Belle- 
ville, also  were  bought. 


Hill   Developing    Inventions 

Washington   Bureau   of  THE  FILM   DAILY 

Washington — Development  of  pro- 
jection apparatus  worked  out  during 
the  last  few  years  is  soon  to  be  un- 
dertaken by  Roger  M.  Hill,  formerly 
chief  motion  picture  engineer  of  the 
Army.  During  his  connection  with 
the  department,  Mr.  Hill  made  inven- 
tions in  tungsten  filament  projection 
lamp  equipment,  photographic  accom- 
paniment of  pictures  and  audio  am- 
plification, several  of  which  have  been 
patented.  In  connection  with  this 
work,  Hill  plans  to  establish  himself 
as  consulting  engineer  to  the  film  in- 
dustry. 

New   Owners  at  Schenectady 

Schenectady,  N.  Y.— Frank  X  Shay 
and  John  J.  Curry  have  assumed  man- 
agement of  the  Happy  Hour.  The 
lease  was,  secured  from  Morns  Sj. 
Silverman,  who  now  is  onerating  the 
Pearl  and  Rivoli. 


Stanley  Bonds  Heavy 

(Continued  from  Page  1) 

gage  loans  against  these  properties 
in  its  own  name.  In  addition  to  the 
$10,000,000  Stanley  Real  Estate  5}4s 
outstanding,  there  are  $5,000,000  6s  of 
Stanley-Crandell  of  Washington,  $4,- 
000,000  6s  of  Stanley-Rowland-Clark 
and  $1,500,000  6s  of  Stanley-Mark- 
Strand  Corp.  As  the  company  has 
recently  acquired  the  First  National 
Pictures  Corp.,  the  $1,000,000  6^% 
bonds  of  that  company  may  be  re- 
garded as  a  Stanley  obligation. 

New  House  for  Chatham,  N.  J. 
Chatham,   N.  J.— The  Roth-Strand 
M.    P.   Corp.   is   planning  to   build    a 
$200,000  theater  on  property  recently 
purchased. 


Veteran  Showman  Retires 
Vanderbilt,    Pa. — Lester    Strickler, 
veteran  exhibitor,  has  leased  the  Les- 
ter, which  he  operated  personally  for 
the  last  12  years. 


Neagley  Managing   Oxford   House 

Oxford,  Pa.— The  Oxford  has  re- 
opened after  extensive  remodeling, 
under  direction  of  Daniel  C.  Neagley. 
formerly  manager  of  the  Columbia 
O.   H.  at  Columbia. 


V 


Motion 
Pictures 
to  Order 


^ 


J 


Presentation  trailers;  stunt  openers; 
ideas  developed;  complete  facilities: 
lighting,  cameras,  operators,  sets,  tit- 
ling, printing.  Studio  convenient  to 
everything— 220  W.  42nd  St.,  N.  Y. 
Moderate  prices.  Superlative  service. 
Let  us  help  you  build  your  box-office 
standing.     Call,   write   or  'phone. 


Eastern 

XT**1    CORPORATION 

rum  rjv 

220W.42nd.St.-3* 


Wisconsin   3770 


Toimi 

WORM/  ^  ^ 
IT'§  WORM  s4li 
TOU'Vl  GOT  gv> 

4  TOJNG  TOR* 
TUNE  4ITIR  TUT 

RUSH  IS  OYIR)  // 


NATIONAL 


^W5- 


Member  tf  Motion  Picture  Producers  <mi  Distributors  of  America  Inc.— Will  H.Hays  JhtsiAmt 


i 


fe  NEWSPAPER 
<FILMDOM 


ALL  THE  NEWS 
ALLTHE  TIME 


L.  XXXIX     No.  59 


Friday,  March  11,   1927 


Price  5  Cents 


iNN.  SHOWMEN  LAUD 
EGISLATURE'S  ACTION 

Ions    Move    to    Relieve 
Censor,  "Blue"  Law, 
Tax  Burden 

[artford,  L'onn. — Exhibitors  of  tli- 
k  are  jubilant  over  developments 
the  legislature.  Action  of  the 
t  committee  in  unanimously  vot- 
-to  report  favorably  the  bill  to  rc- 
1  the  motion  picture  tax  and  ecu 
ship,  and  of  the  legislature  in 
sing  a  bill  liberalizing  the  Sab- 
i  are  the  causes,  presaging  speedy 
terment  of  business  throughout 
state. 

xtion   on    the   tax   and   censorship 
ch  is   said   to   reflect   the    opinion 

fi  majority  of  members  of  the  legis- 
ire   is   hailed   as   a   "lifesaver"    for 
atcr    owners.      S^pedv    -ction    on 
measure  when  it  reaches  the  floor 
(Continued    on    Page    2) 


'rogram  Under  Way 

)evelopment  of  the  new  policy  of 
th-Albee  and  Orpheum  to  estab- 
straight  vaudeville,  and  combina- 
l  picture  and  vaudeville  circuits  as 
>  distinct  units  is  well  under  way. 
der  arrangement  with  Orpheum 
jweeks  of  "big  time"  acts  will  be 
ivided  for  the  straight  vaudeville 
ses  from  Coast  to  Coast. 
Vt  present  Keith-Albee  has  12 
aight  vaudeville  houses  in  the 
st  all  set  for  the  new  policy.    The 

(Continued    on    Page    2) 

)wes  Heads  "T.N.T." 

Jtfajor  Edward  Bowes,  managing 
lector  of  the  Capitol,  will  act  as  di- 
Itor  of  the  A.M. P. A.  Naked  Truth 
Iner-dance  on  April  2,  at  the  Astor. 
Ithur  James,  Hopp  Hadley,  Hal 
pwe  and  Ed  McNamee  will  work 
tth  Major  Bowes.  _   _  , 

Committees  in  charge  of  activities 
>orted  at  yesterday's  meeting.  The 
ual  comedy  news  reel  burlesquing 
;  industry  will  be  a  part  of  the  pro- 
am  and,  in  addition,  Rose  Pelswick, 
(Continued    on    Page    2) 

Sterling  Head  Returning 

Hollywood — Henry  Ginsberg,  pre- 
lent  of  Sterling,  has  left  for  New 
srk. 


Norfolk  Chain  Formed 

Norfolk,  Va.  —  J.  B.  Crockett  is 
esident  of  Chain  Theaters  formed 
improve  five  theaters  and  acquire 
hers  in  Norfolk  and  vicinity.  The 
m  holds  interest  in  the  Ghent,  Rex 
id  Liberty,  Berkeley,  Apollo  on 
ampton  Blvd.  and  Roland  at  Vir- 
nia  Beach. 


Quota  Introduced  in  Parliament 

London — The  long-anticipated  quota  bill  was  introduced 
in  the  House  of  Commons  yesterday  when  it  reached  a  first 
reading  before  Parliament. 

The  bill  proposed  carries  the  provisions  anticipated  in 
the  trade.  In  addition  to  seeking  a  compulsory  percentage 
of  English-made  pictures  to  be  shown  in  British  screens, 
blind  bookings  as  well  as  advance  bookings  are  to  be  elim- 
inated. 


FURTHER  DELAY  LOOKED 
EOR  IN  EAMOUS  CASE 

New  Commissioners  Must 

Have  Time  to  Study 

Evidence 

Washington  Bureau  of  THE  FILM  DAILY 
Washington — Decision  of  the  Fed- 
eral Trade  Commission  in  the  Fa- 
mous case  is  likely  to  be  delayed  for 
a  time  as  a  result  of  the  desire  of  the 
new  commissioner,  Edgar  A.  McCul- 
lough,  who  assumed  office  after  the 
conclusion  of  the  final  argument,  to 
thoroughly  familiarize  himself  with 
the  details  of  the  proceeding  before 
joining  with  other  members  and  rend- 
ering   findings. 

Commissioner    McCullough    now   is 
(Continued    on    Page    2) 

Franklin  Testimonial 

With  more  than  400  in  attendance, 
a  testimonial  dinner  is  to  be  given 
tomorrow  night  for  Harold  B.  Frank- 
lin, retiring  vice-president  of  Publix, 
who  is  leaving  for  the  Coast  to  be- 
come president  and  general  manager 
of  West  Coast  Theaters.  Prominent 
in  attendance  will  be  Mayor  James  J. 
Walker,  Adolph  Zukor,  Jesse  L. 
Lasky,  Sam  Katz,  S.  R.  Kent,  Robert 
Lieber,  J.  J.  Murdock,  Mark  Heiman 
and  J.  J.  McCarthy. 

Washington  Prices  Cut 

Washington — Admission  prices 
have  been  cut  to  a  flat  25  cent  rate  for 
morning  performances  from  10:30  a. 
m.  to  1:30  p.  m.  at  Loew's  Palace. 
The  previous  price  was  35  cents.  Bal- 
cony seats  are  25  cents  for  morning 
and  matinee  performances.  This,  in 
effect,  may  be  termed  the  second  re- 
duction in  a  year,  for  the  same  prices 
were  maintained  when  the  theater 
changed  from  a  straight  picture  policy 
to  a  presentation  house. 


Harvard  Course  on  March  14 

Motion  picture  courses  at  Harvard 
start  March  14,  with  J.  P.  Kennedy, 
F.B.O.  president  who  is  directing  the 
series,  giving  the  first  lecture. 


BRITISH  ALARMED  OVER 
FILM  BILUWISIONS 

Drastic     Restrictions     in 

Measure  Now  Before 

Parliament 

London — There  is  real  concern  in 
the  trade  here  over  the  proposals  to 
be  made  by  the  Board  of  Trade  for 
incorporation  in  the  measure  to  be 
presented  to  Parliament  in  the  move 
to  rehabilitate  the  British  film  in- 
dustry. The  move  is  to  meet  the  sit- 
uation caused  by  the  popularity  of 
American  pictures  throughout  Great 
Britain. 

Most  serious  aspects  of  the  pro- 
posals, as  outlined  at  discussions  be- 
tween the  Board  of  Trade  and  ex- 
(Covtinued    on    Page    2) 

Picking  Trademark 

Adoption  of  a  trademark  for  United 
Artists  theaters  is  planned  at  the  first 
convention  of  the  circuit  now  under 
way.  Attending  are,  Joseph  M. 
Schenck,  chairman  of  the  board, 
Louis  Anger,  operating  vice-president, 
Ralph  D.  Hornbrook.  consulting  en- 
gineer, C.  Howard  Crane,  architect, 
Charles  Bet-:is,  assistant  architect, 
and  other  executives.  Arrangements 
have  been  completed  for  ten  theaters 
of  the  circuit  which  is  to  embrace  20 
houses. 

$9,741,000  for  Theaters 

Contracts  for  53  theaters,  whose 
aggregate  cost  is  estimated  at  $9,741,- 
000,  were  awarded  in  37  eastern  states 
during  February,  according  to  statis- 
tics compiled  by  the  F.  W.  Dodge 
Corp.  Thirty-four  are  exclusive  pic- 
ture houses  whose  cost  is  $5,586,100. 
The  remaining  nineteen  involve  an 
expenditure  of  $4,155,000. 

Loew  Stock   at  New  High 

Loew's,  Inc.,  established  a  record 
price  for  its  stock  when  it  closed  yes- 
terday at  6l2ij,  on  a  turn-over  of  19,- 
100  shares.  In  1927  alone,  the  stock 
has  risen  from  46Ji  to  its  present 
price. 


STAGE  SET  EOR  ROXY 
OPENING  THIS  EVENING 


Premiere   Promises   to   be 

An  Outstanding  Event  in 

Film  History 

The  stage  is  set  for  what  promises 
to  be  one  of  the  most  auspicious 
events  in  film  history,  the  opening 
tonight  of  the  Roxy.  The  house,  larg- 
est in  the  world,  will  make  its  debut 
in  a  setting  of  splendor  which,  it  is 
declared,  will  set  a  new  high  mark  in 
theater    openings. 

Tomorrow,  the  Roxy  will  begin  its 
service  to  the  public,  the  culmination 
of  years  of  preparation  and  study. 
Its  6,200  seats  will  be  taxed  to  capa- 
city to  take  care  of  the  eager  crowds, 
according  to  advance  interest  shown 
in  the  theater. 

Average  gross  of  the  theater  is  ex- 
pected by  its  sponsors  to  total  around 
$100,000  weekly.  Its  price  scale  is 
$2.20  top  for  nights  and  holidays,  and 
(Continued    on    Page    2) 


B'WAY  HOUSES  GET 
SET  EOR  ROXY  DEBUT 


Broadway  theaters  have  strength- 
ened their  programs  in  anticipation  of 
the  new  competition  to  be  offered  by 
the  Roxy.  This  week  and  next  the 
various  houses  have  booked  in  added 
attractions  in  preparation  for  the 
Roxy  debut. 

In  addition  to  a  strong  John  Murray 
Anderson  attraction  this  week,  the  Pa- 
ramount had  Gertrude  Ederle,  English 
Channel  swimmer,  with  "Let  it  rain." 
The  Strand,  with  "Three  Hours,"  had 
Wolfe  Kahn's  orchestra  as  an  added 
attraction.  The  Rialto  opened  on  a 
long  run  with  "Metropolis."  Loew's 
State  had  "Flesh  and  the  Devil"  and 
Vincent  Lopez'  orchestra.  The  Cap- 
itol has  augmented  its  orchestra  by 
16  pieces,  and  the  Palace  has  one  of 
(Continued   on   Page   2) 


British  Foreign  Gross 

London — Foreign  produc- 
tions gross  £3,000,000  yearly, 
according  to  Chancellor  of  the 
Exchequer  Winston  Churchill. 
Income  tax  levied  on  this  gross 
would  be  £600,000,  according 
to  the  chancellor,  who,  however, 
declines  to  comment  on  the  pro- 
priety of  imposing  such  a  duty. 


Fri3a$,   March   11,   19271 


J*«-«WSPAPER 
o/'FILMDOM  | 


ksaDAIliY3 


,*LLTHE  NEWS 
ULLTME  TIME 


Vol.XXXIXNo.59    Friday,  March  11. 1927    Price  5  Cents 


JOHN  W.  ALICOATE 


Publisher 


Published  daily  except  Saturday  and  holidays 
at  1650  Broadway.  New  York,  N.  Y.,  and 
copyright  (1927)  by  Wid's  Films  and  Fila 
Folk,  Inc.  J.  W.  Alicoate,  President  and 
Publisher;  Maurice  D.  Kann,  Vice-President 
«nd  Editor;  Donald  M.  Mersereau,  Treas- 
urer, Business  and  Advertising  Manager; 
Ralph  Wilk,  Traveling  Representative.  En- 
tered as  second  class  matter  May  21,  1918, 
at  the  post-office  at  New  York,  N.  Y. 
under  the  act  of  March  3.  1879.  Terms 
(Postage  free)  United  States,  outside  of 
Greater  New  York,  $10.00  one  year;  6 
months.  $5.00;  3  months,  $3.00.  Foreign, 
$15.00.  Subscribers  should  remit  with  order. 
Address  all  communications  to  THE  FILM 
DAILY,  1650  Broadway,  New  York,  N.  Y. 
Phone  Circle  4736-4737-4738-4739.  Cable  ad- 
dress: Filmday,  New  York.  Hollywood. 
California — Harvey  E.  Gausman,  Ambassa- 
dor Hotel:  'Phone,  Drexel  7000  and  Wash 
ington  9794,  London — Ernest  W.  Fredman, 
The  Film  Renter,  58,  Great  Marlborough  St., 
London,  W.  I..  Paris — La  Cinematographic 
Francaise    5.   Rue  Saulnier. 


Financial 


Loew's,  Inc.,  occasioned  much  excitement 
wnen  it  set  a  new  high  of  61fjj,  a  Wi  spurt 
over  the  previous  day's  figure.  19,100  shares 
changed  hands.  Eastman  jumped  2  points  on 
a  sale  of  1,100.  Universal  common  rose  2*4 
on    3,500   shares. 

Quotations 

High    Low    Close      Sales 

Am     Seat.    Vtc...    45?i     45*4     45%  400 

*Am.    Seat.    Pf  d 46  

♦Balaban    &    Katz 63*4       

*Bal.  &  Katz  Vtc 73*4       

Eastman   Kodak    ...134*4    133  134  1,100 

Famous  Players    ...113        112  112'J4  1,000 

*Fam.    Play.    Pfd 121  

•Film    Inspect TVs,  .... 

•First    Nat'l.    Pfd 103  

Fox  Film  "A" 68^      68*6      68M  400 

Fox   Theaters    "A".   21 H     20^     21  Mi  300 

•Intern'l    Project 10%       

Loew's,    Inc 61*4      59M     6134  19,100 

♦Metro-Gold.   Pfd 26  

M      P.    Cap.    Corp.    11          11          11  100 

Pa'the   Exch.    "A"..    40*<      39*4      40*4  700 

tParamount    B'way.    99Mi      99%      99%  1 

ttRoxy   "A"    37*4     36*4      

ttRoxy    Units     41%      40%      

ttRoxy    Common    .  .    13  12*4       

Skouras    Bros 43         43         43  

•♦Stan.    Co.   of  Am 83*4       

Trans-Lux   Screen..      7*4        7           7  1,000 

•Univ.    Pict.    Pfd 101*4       

Universal    Pictures.   43         40%     43  3,500 

Warner    Pictures...   27*4     27  27*4  500 

Warner    Pict.    "A".   39         38         38*4  4,000 

*  Last  Prices  Quoted        t   Bond  Market 
"   Philadelphia  Market     tt   Bid  and  Ask 


Equipment  Notes 


Demonstrate  "Lab"  Devices 

Following  exclusive  announcement 
in  yesterday's  issue  of  THE  FILM 
DAILY,  a  steady  stream  of  callers 
appeared  at  the  offices  of  the  Film- 
Kopier-Werke  Rapid,  45  West  45th 
St.,  to  witness  a  demonstration  of  an 
automatic  titling  machine  and  a  tim- 
ing machine,  which  are  being  offered 
as  something  that  may  revolutionize 
present  laboratory  methods.  The  ma- 
chines were  brought  here  by  M.  Bur- 
lin,  of  the  company's  home  office  in 
Berlin.  H.  R.  Kossman  is  American 
representative  in  charge  of  the  above 
offices. 


Conn.  Showmen  Laud 
Legislature's  Action 

(Continued  from  Page  1) 
of  botli  house  and  senate  was  pre- 
saged yesterday,  with  leaders  in  both 
houses  determined  to  end  the  life  of 
the  obnoxious  measure  as  speedily  as 
possible. 

The  Connecticut  law  was  passed 
two  years  after  a  bitter  fight  in  the 
legislature.  The  lawmakers  intend- 
ed to  impose  the  tax  on  distributors, 
but  the  latter,  refusing  to  be  victim- 
ized, removed  their  exchanges  from 
the  state.  This  threw  the  burden  of 
the  tax  on  the  shoulders  of  the  ex- 
hibitors and  resulted  in  paralyzing 
theater  business  throughout  the  state. 
Removal  of  the  exchanges  also  re- 
sulted in  transfer  of  film  and  paper 
shipments  to  New  York  and  Boston, 
with  many  missouts  resulting. 

The  bill  modifying  the  Sundav 
closing  law  is  before  the  governor 
for  signature.  It  permits  picture 
houses  to  open  at  2  p.  m.  instead  of 
7  p.  m.  on  Sunday  as  heretofore.  If 
the  governor  signs  the  measure,  it 
will    become    effective   July    1. 


British  Alarmed  Over 
Film  Bill  Provisions 

(.Continued  from  Page   1) 

hibitors,  manufacturers  and  others  or 
the  British  industry  are: 

Imposition  of  a  quota  system. 
Establishment  of  a  license  sys- 
tem, which  can  be  revoked  if  pro- 
visions of  the  proposed  law  are 
assumed  to  be  violated.  Licens- 
ing power  may  be  vested  with 
municipal  authorities. 

Limitation  of  time  between 
signing  of  contracts  and  play- 
dates. 

Abolition  of  blind  booking  and 
possible  abolition  of  block  book- 
ing. 

Taxation  of  distributors  upon 
gross  receipts  rather  than  upon 
pictures  value. 

Negotiations  on  the  proposals  have 
been  extended  over  a  period  of  weeks, 
during  which  secrecy  has  shrouded 
the  deliberations.  Another  proposal 
said  to  be  under  consideration  is  an- 
nulment of  contracts,  in  cases  where 
films  have  been  booked  well  into 
next  year. 


Program  Under  Way 

(Continued  from  Page   1) 

eight  additional  houses  to  complete 
the  20  weeks  of  Eastern  time  will  be 
the  Temple,  Rochester;  a  new  house 
in  Providence;  the  Majestic,  Louis- 
ville^ Colonial,  Dayton;  another  the- 
ater in  Brooklyn,  one  in  the  Bronx, 
New  York;  a  new  house  in  Cleveland, 
and  the  Temple  in  Syracuse.  Final 
plans  are  awaiting  the  decision  of  E 
F.  Albee  on  his  return  from  Palm 
Beach  March  19. 

Segregation  of  the  two  chains  by 
the  K-A  and  Orpheum  circuits  is 
declared  to  be  part  of  a  move  to  re- 
gain for  vaudeville  its  former  posi- 
tion of  prestige.  Meanwhile,  both 
circuits  are  reported  involved  in  the 
proposed  P.  D.  C.-Pathe  pool.  The 
move  may  have  a  bearing  on  that 
deal,  it  is  pointed  out,  not  embraced 
in   the   proposed   pool. 


a 


IV*    c-*£» 


c^X. 


"Looks  like  all  of 
New  York  and  his 
wife  will  be  at  the 
Roxy  getaway.  The 
house  has  been  a 
complete  sell-out  for 
days  and  a  battery 
of  cashiers  are  send- 
ing back  enough 
checks  every  day  to 
have  built  a  movie 
emporium  twenty 
years  ago." 


Stage  Set  for  Roxy 
Opening  this  Evening 

(Continued  from  Page  1) 
$1.10  top  for  daily  matinees.  In  ad- 
dition to  these  mezzanine  prices, 
other  night  prices  are  scaled  as  fol- 
lows: orchestra,  $1.10  and  balcony 
75  cents,  Matinee  seats  are  50  cents, 
with  the  exception  of  the  mezzanine. 
Over  9,000  investors  have  pur- 
chased Roxy  stock,  it  was  stated  by 
brokers    yesterday. 


Detailed  description  of  the  Roxy 
will  be  found  in  the  Roxy  Number 
of  THE  FILM  DAILY  to  be  issued 
tomorrow. 


B'way  Houses  Get 
Set  for  Roxy  Debut 

(Continued  from  Page  1) 
its  strongest  bills  in  months. 

Next  week  the  Paramount  will 
stage  a  Boris  Petroff  production, 
"Egypt,"  in  addition  to  a  Frank  Cam- 
bria presentation,  "A  Bit  of  Erin," 
with  "Kiss  in  a  Taxi."  The  Capitol 
feature  will  be  John  Gilbert  in  "The 
Show,"  with  the  usual  program.  The 
Strand  will  have  the  premiere  of 
"The  Beloved  Rogue,"  with  special 
morning  performances  beginning 
Monday,  opening  at  10:15  with  all 
seats  at  35  cents  till  noon.  An  un- 
usually elaborate  prologue  will  ac- 
company the  picture,  featuring  Allan 
Prior,  the  Australian  tenor.  The  Ri- 
alto  will  continue  with  "Metropolis." 
Loew's  State  will  feature  Clayton, 
Jackson  &  Durante  and  their  orches- 
tra and  "The  Red  Mill."  The 
Palace  is  headlining  Blossom  Seeley 
in  connection  with  vaudeville  cen- 
tennial week. 


Bowes  Heads  "T.N.T." 

(Continued  from  Page  1) 
of  "The  Journal,"  will  produce  an- 
other comedy  reel.  There  will  be  two 
brief  sketches  by  A.M. P. A.  members. 
In  one,  Ben  Lyon,  Sam  Hardy  and 
Louis  John  Bartels,  will  take  part. 
Scores  of  celebrities  of  both  stage  and 
screen  will  attend.  One  innovation 
this  year  will  be  a  double  dais,  with 
all  past  presidents  at  one  and  the 
speakers  at  the  other.  Already,  over 
200  tickets  have  been  sold. 


i 


Further  Delay  Looke 
For  in  Famous  Gat 

(Continued  from  Page   1) 
engaged  in  reviewing  the  whole  ca 
and    the    remainder    of    the    body, 
course,  is  awaiting  conclusion  of 
study. 

Two  of  the  commissioners  who  \ 
vote,  Commissioners  McCullough  ; 
Abram  F.  Myers,  are  new  to  the  ca 
Myers  having  sat  in  at  the  final  arj 
ments  several  weeks  ago  but,  like  ft 
Cullough,  having  to  read  up  on 
/case  in  order  to  familiarize  hims 
with  details. 


And  Thafs  That 


By  PHIL  U.  DALY  — .^ 

GONIFFED  from  Ben  Bernie,  . 
dressing  one  of  his  gang:  "Yot 
the  only  fellow  in  New  York  tl 
Janssen  doesn't  want  to  see." 

S.    Jay    Kaufman,    in    charge 
publicity  for  the  Roxy  opening,  I 
been  awarded   The   Order  of  Me 
of  the  Hungarian  Red  Cross. 


Tai-Ping  has  volunteered  her  s 
vices  for  the  two-reelers  to  be  m: 
for  the  Actors'  Fund  and  Authc 
League  Fund.  Tai-Ping  is  not  J, 
anese  or  Chinese  but  Pekingese  « 
aspires  to  be  an  outstanding  can 
star.  Incidentally  she  had  her  inc 
tion  in  theatrical  atmosphere  as 
was  born  at  the  Capitol  four  ye 
ago. 


A  real  romance  of  the  studio  c 
minated  recently  in  the  marrk 
of  Pierre  Bedard,  production  ma- 
ger  of  "The  Love  of  Sunya,"  a 
Katherine  Shirres,  who  played 
"Kid  Boots." 


Enders  Returns 

F.  A.  Enders,  managing  direc 
for  F.B.O.  in  London,  returned  y: 
terday  from  the  Coast.  He  is  to 
for  England  March  19. 


Columbia  Officials  Here 
Harry  Cohen,  vice-president 
charge  of  production  for  Columl 
and  Dorothy  Howell,  assistant  p 
duction  manager,  are  in  New  Y< 
from  the  Coast  to  buy  plays  t 
stories. 


OURGANG 

Comedy 

HAL  ROACH 

presents^ 


Pafhgqpmedy 

HIS  RASCAL 

IN 

TEN  YEAR 
OLD* 

Piwcted  fey  ANTHONY  M4 1 

This  is  a  "Cornerblock"  cut  furnis!  d 
FREE  for  all  Pathecomedies  at  y  ir 
Exchange. 


THE 


Friday,  March  11    1927 


•a&H 


DAILY 


3 


IMPORTANT  ANNOUNCEMENT 

FROM  JOSEPH  P.  KENNEDY 


March  10,  1927 

To  Exhibitors : 

Referring  to  rumors  of  consolidation,  in 
which  FBO  is  named— We  have  not  participat- 
ed in  any  discussion  of  consolidation  or  sale. 
We  are  an  entirely  independent  company,  and 
control  of  the  stock  is  in  the  hands  of  those 
actively  engaged  in  the  company's  affairs.  Our 
only  ambition  is  to  make  a  consistent  and 
steadily  improving  product,  so  that  every  pic- 
ture will  show  a  profit  to  the  exhibitor  and 
incidentally  to  ourselves. 

JOSEPH  P.  KENNEDY 
President 


M 


Due  for  Sweeping  Triumph" 


— -says  San  Francisco  Chronicle. 


Now  in  its  third  week  at  the 
St.  Francis. 

SYRACUSE 

"A  monumental  achieve' 
ment" —  Courier. 

"A  notable  contribution  to 
the  screen" — News 

"Will  fill  the  houses  fortunate 
enough  to  show  the  picture" 
— American. 

Now  playing  to  big  business 
at  the  STRAND. 


BOSTON 


w 


"Should  appeal  to  everyone 
— Herald. 

"Barrymore  a  wonderful  ac- 
tor"—Post. 

Now  packing  '  them  at  the 
STATE. 


John  Baltimore 


Opens  at  Mark  STRAND, 
on  March  12th  for  its 
New  York  Premiere. 


El  U*     J 
and.       <^      An?vM^J&; 


His  first  independently 
made  production  and  his 
first 

UNITED 

ARTISTS 

PICTURE 


Watch  it  make  new  rec 
ords  for  that  theatre. 

Each  picture  sold  individually  on  merit. 

I"illllllll!lllllllllllllllllllllllllllllllllllllllllllllllllllllllllll,lllllllil111111 iiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiin in i iianiiiiuin: bum liiiiiiiiiiiniiiiiiiiiiiiin^ 

His  Latest—and  Qreatest-Now  being  released  DIRECT  TO  YOU  J 


lllll!l!l!llllll!llllllllllllllll!ll!lllllllllllllll!ll!lllll!llllll!ll!lllll!ll[||||||ll!!IH!l|| 


!i!l!llllllillllillillll«llllll!l!l!lllllllilM 


TWO  SECTIONS 

4e  NEWSPAPER 
/"FILMDOM 


SECTION  I 


ANDWEEKLY 
FILM  DIGEST 


■HHi 


VOL.  XXXIX     No.  60 


Sunday,  March  13,  1927 


Price  25  Cents 


{Jfimai/forJurnme/^ 

When  it  brings  such  hits  as 


'•^m^0tm* 


c<^ 


J> 


V 


" Ta  xi !     Ta  x  i 

with  Edward  Everett  Horton 
and  Marian  Nixon 


Laura  La  Plante  in 
The  Love  Thrill" 


Mary    Philbin    in     Laura  La  Plante  in 
"Viennese   Love"      Beware  of  Widows 

and  three  Hoot  Gibson  big  money-makers 


Business  Judgment 

Preference  of  exhibitors  for 
THE  FILM  DAILY  reviews 
is  not  a  matter  of  accident  or 
prejudice.  It  is  cold  business 
judgment  dictated  by  the 
soundness  of  the  reviews  from 
the  box  office  angle.  Short  and 
snappy,  but  comprehensive. 


FACTS 

YOU  want  the  facts  on  the  rapid  news  developments  of  this 
changing  industry  and  you  want  them  in  a  manner  quickly 
grasped  yet  thoroughly  and  ACCURATELY  presented.  All  the 
news  of  the  industry  you  want  and  need  to  know,  is  given  you 
WHILE  IT  IS  NEWS,  under  THE  FILM  DAILY  policy  which 
assures 

Brevity  but  Coverage 


Practical 

Practical  and  inexpensive  sums 
up  the  showmanship  opportu- 
nities offered  you  daily  in 
Exploit-O-Grams.  They're 
tried  and  proved  stunts  which 
have  made  money  for  other 
showmen.  Let  them  show  you 
the  way  to  better  business,  and 
do  your  bit  by  sending  in 
YOUR  stunts. 


dAnother  picture  trlumph 
from  the  DeMille  studios 

J  ETTA  GOUDAL 

White"  Gold? 

with 

KENNETH  THOMSON  &.  GEORGE  BANCROFT 

Adapted  by  Garrett  Fort  and  Marion  Orth 

from  the  play  by  J.  Palmer  Parsons 

Supervised  by  C.  GARDNER  SULLIVAN 

A  WILLIAM  K.  HOWARD  PRODUCTION 

Produced    by    DeMille    Pictures    Corporation 


The  amazing  revelation 
of  a  woman's  soul/ 

STARK  -  REALISTIC  -  BREATH-TAKING 


'Where  you  go 

I  shall  go" 


NEVER  has  such  a  tremen* 
dous  conflict  of  human  and  elemental  emo- 
tions been  depicted  on  the  screen — the  stark 
drama  of  a  beautiful  woman  and  three  men 
— one  who  loved  her,  one  who  wanted  her 
and  one  who  hated  her — played  out  in  graphic 
realism  on  the  lonely  plains. 


Monroe    Lathrop,    Dramatic  Critic   of  the  Los 
Angeles  Evening  Express  says: — 

"a  masterpiece  — one  of  the  ten  best  pictures  I 
ever  saw,  and  I  find  it  hard  to  recall  one  which 
so  gripped  me  in  every  foot  of  its  progress.  Such 
a  Co-ordination  of  brilliant  direction  and  forceful 
acting  is  rare  indeed,  with  thought,  imagination 
and  fidelity  to  truth  in  every  scene." 


Coming  to  Keith'Albee'Orpheum 

and  other  first-run  theatres 

PRODUCERS     DISTRIBUTING 
CORPORATION 

JOHN  C.  FLINN,  Grn«ral  Manager 


Above  is  facsimile  of  page  advertisement  to  appear  in  all 
national  fan  publications.  Here  is  a  national  publicity  smash 
to  intensify  public  interest   in    this  sensational   production 


NO  EXECUTIVE 

SHOULD  BE 
WITHOUT  A  COPY 
OF  THE 


988  Pages 
Cloth  Bound 


And  it's  FREE  to 

FILM  DAILY 

SUBSCRIBERS 


=s^= 


EGGERS 

INCORPORATED 

Photo 
Engraving 


Specialists 

to  the 

Motion  Picture 
Industry 


DAY  AND  NIGHT 


250  West  54th  Street 

NEW  YORK 
Telephone:  Columbus  4141-2-3 


hhhmbh&THE 

3fe  NEWSPAPER 
o/'FILMDOM 


ANDWEEKLY 
FILM  DIGEST 


VOL.  XXXIX  No.  60 


Sunday,  March  13  1927 


Established  1918 


JOHN  W.  ALICOATE,  Publisher 


INDEX 


ACHIEVEMENT,  An  Editorial  by  M auric  D.   Kann    3 

FINANCIAL    4 

FOREIGN   MARKETS,   by   lames    P.    Cunningham     5 

HOLLYWOOD   HAPPENINGS,   by  Harvey    D.    Gausman 6 

EATERN  STUDIO  NEWS,  "A  LITTLE  FROM  LOTS,"  by  Ralph  Wilk . .   7 

REVIEWS  OF  THE  NEWEST  RELEASES,  by  Lilian  W.  Brennan 8 

THEATER  EQUIPMENT  AND  MANAGEMENT,  by  Michael  L.  Simmons..  10 

PRESENT-O-GRAMS ,  by  Charles  F.  Hynes \\ 

THE    WEEK'S  HEADLINES 12 

EXPLOIT-O-GRAMS ,   Compiled  by  Jack  Harrower 12 


REVIEWS 


AN  AFFAIR  OF  THE  FOLLIES.  8 

ANKLES   PREFERRED 8 

METROPOLIS     8 

MIDNIGHT    WATCH 8 


MOTHER    

RAMBLING  RANGERS 

TAXI    DANCER 

TEARIN'  INTO   TROUBLE. 


SHORT  SUBJECTS 9 


De  Vry 

Movie  Camera 

holds  100  feet 

Standard  Theatte  Size  Film 

and  costs 

$150 

A  professional  camera  for  ama- 
teurs, that  has  sprung  into  im- 
mediate popularity  with  news 
weekly  camera  men  and  theatre 
managers. 


LOCAL    MOVIES    FILL    THEATRES 

Get  the  whole  town  coming  by  putting  local  scenes,  clubs, 
schools,  bathing  beauty  contests,  etc.,  on  your  screen ! 

SEND  FOR  FREE  BOOKLE1 

New  Facts  on  Amateur  Motion  Picture  Photography 
De  Vry  Corporation— Dept.  3—1111  Center  St.,  Chicago 


NOW  IN  OUR  NEW  HOME 


Distinctive 
Outstanding 
Drapery 
Installations 


STAGE  SETTINGS 
CURTAINS 
DRAPERIES 

for 
STAGE  OR  INTERIOR 

NOVELTY  SCENIC  STUDIOS 

340  WEST  41st  ST.,   N.  Y.  C 

PHONE     L  AC  K  A  W  A  >  N  A     9233 


=sz@= 


$120,000 


Invested  to 


Keep  the  Theatre 
in  Operation! 


1 1  lHIS  stupendous  amevnt  repre- 
setits  cur  investment  in  emer- 
gency equipment  distributed  through- 
out the  country  in  31  National 
Branch    Stores. 

Projector  mechanisms,  generators, 
motors,  ticket  machines — in  fact,  a 
thorough  RELIEF  SERVICE,  al- 
ways ready  to  meet  any  emergency 
that  may  arise. 

National  Service  is  your  insurance 
against  loss  from  "a  dark  house." 
Are  You  Using  It? 

NATIONAL  THEATRE 
SUPPLY  COMPANY 

Offices  in  All   Principal    Cities 


\    7^-ANNUAL  and  first  international 

NAKED  TRUTH 


OIF  THE 

a*m*p*a' 

MOTEL  A5TOK 

APRIL  2,1927 

Reception  -  7.00 
Dinner-  ♦  7.  30 

Ladi-ees  and  Gen-tLe-men.We 
have  here  the  eighth  wonder 

of  the  world-"  the  most  preten- 
tious, elaborate  and  gigantic 
spectacle  ever  staged.  Supple- 
menting a  bounteous  feast 
spread  in  an  exclusive  atmos- 
phere of  beauty  and  refinement 
You  will  see  luminaries  of 
the  screen  vie  with  stars  of  the 
stage  in  a  marvelous  melange  of 
of  dazzling  divertissement;  You 
will  dance  to  the  rythmic  strains 
of  magic  music  in  a  mystic  maze 
of  melody  and  mirth .   Celeb rit  - 

ies  of  the  Old  World  will  mingle 
with  the  elite  of  the  New  in  a 
glittering  assemblage  ^Inter- 

ft  £)f"1/*\fir3l    -at/**  *tt*'%  •»  +-i,-4     c+-»1  ^»+~>  M  s-%.  ♦* 


.' 


O 


lv  Am 


Step  right  up  Friends 
only  a  limited  number 
Get  your  tickets  NOW 
SXO-OOper 

WALTER  EBERHARDT  careof 

First  National  Pictures 
58}  Madison  Ave  .,N.Y 

PHONE- -VAND. 6&OO 


^NEWSPAPER 
(/"FILMDOM 


AND  WEEKLY 
FILM  DIGEST 


''DL.  XXXIX     No.  60 


Sunday,  March  13,  1927 


Price  25  Cents 


agreement  Memo.  Signed  in 
P.D.C-Pathe  Amalgamation 


lerger  Involves  Only  Two 

Firms  and  Not  Others 
,  as  Reported 

Merger  of  P.D.C.  and  Pathe  is 
njkring  completion.  A  temporary 
nmorandum  of  understanding  has 
j;n  signed  by  principals  in  the  deal 
id  its  final  closing  is  regarded  as 
DJ:  a  matter  of  a  short  time.  While 
( njne  of  the  parties  to  the  amalgama- 
t]n  would  discuss  its  status  Friday, 
tj:  parties  are  in  complete  accord. 

Further  details  were  to  be  worked 
at  at  a  meeting  Friday,  when  an 
sventh-hour  postponement  was 
tiide.  Secrecy  continued  to  shroud 
j:ails  of  the  deal. 

Ml  that  remains  for  the  final  con- 

mmation  of  the  merger  is  securing 

(Continued   on   page   12) 

Buffalo  Merger 

Richard  C.  Fox,  operating  the 
chard  C.  Fox  Exchange  and 
jiarles  Goetz,  operating  the  Depen- 
cble  Exchange  in  Buffalo  have  pooled 
isources.  The  combined  units  will 
cerate  out  of  the  Fox  headquarters, 
'ogether  the  exchanges  have  65  fea- 
tres  available  for  the  Western  New 
ork  territory. 

Bob  Gurwood  Series 

Los  Angeles — Bob  Curwood,  stunt 
an,  has  just  been  engaged  by  Uni- 
:rsal,  as  the  star  in  a  series  of  13 
unt  two-reel  westerns  to  be  made 
r  next  season.  This  series  will  al- 
rnate  with  the  northwest  Mounted 
ries,  the  Texas  Ranger  series  and 
e  Newton  House  (World  Champion 
oy  Rider)  series,  in  Universal's  one- 
week  release  schedule  for  two-reel 
:tion  dramas. 


Orpheum  Denies 

No  deal  has  been  discussed  to 
lerge  Orpheum  with  Keith-Albee 
or  to  bring  the  circuit  into  the  pro- 
osed  P.  D.  C.-Pathe-Keith-Albee 
lerger,  an  official  of  the  company 
tates,  according  to  a  Chicago  dis- 
atch   to  "The  Wall   St.   Journal." 

Young  Signs 

Universal  City— James  Young,  di- 
ector,  has  been  signed  by  Universal 
nder  a  long  term  contract.  Young's 
irst  assignment  will  be  "Midnight 
lose"  with  an  all-star  cast.  The 
cript  is  being  written  by  J.  Grubb 
Alexander  from  original  story  "Back- 
vash". 


F.  &  R.  LOOKING  WITH 
FAVOR  ONJF.  N.  POOL 

Attitude  Points  to  Move  to 

Bring  Firm  and  Saxe 

Into  Group 

Minneapolis — That  Northwest  The- 
aters (Finkelstein  &  Ruben)  domin- 
ant factor  in  this  territory,  may  be 
the  next  objective  in  the  nationaliza- 
tion program  of  Stanley- West  Coast- 
First  National,  is  indicated  by  the 
favorable  attitude  of  the  local  con- 
cern toward  the  new  alignment. 

Officials  of  Northwest  think  the 
program  a  "most  excellent"  one,  for 
they  feel  that  the  nationalization 
move  is  a  logical  development.  For 
some  time,  the  firm  has  been  regard- 
ed as  a  staunch  advocate  of  nationali- 
zation of  First  National  theaters,  and 
it  is  recalled  that  M.  L.  Finkelstein 
(Continued   on   page    12) 


Notable  Audience  Pays  Roxy 
Tribute  at  Gala  Premiere 


14,000  Patrons  Daily 

Since  the  opening  of  the 
Paramount  on  Nov.  19,  the 
management  states  that  over 
1,600,000  people  have  paid  ad- 
missions, an  average  of  14,000 
daily. 


Dividend  Increase? 

There  is  talk  in  Wall  Street  of  an 
increase  in  Loew's,  Inc.,  dividend. 
This  is  based  on  the  progressive  in- 
crease in  income  the  company  has 
shown  every  month.  Also  the  finan- 
cial position  has  been  strengthened 
through  increase  in  value  of  real  es- 
tate and  theater  holdings  of  subsidiary 


Kipling  Story  for  Screen 

London — The  Westminster  Gaz- 
ette states  that  Rudyard  Kipling  has 
arranged  to  prepare  his  book  of  leg- 
endary stories,  "Puck  of  Pook's 
Hill"  for  production. 


Achievement 


OF  ALL  that  has  been  written  and  will  be  written  about  the 
Roxy,  let  this  be  said:  No  full  appreciation  of  the  majesty, 
the  beauty  and  the  magnificence  of  that  theater  can  be 
gleaned  from  a  printed  description.  It  is  essential  that  those  who 
would  know  of  its  splendor  shall  visit  it. 

For  last  night  the  Roxy  threw  open  its  doors.  The  premiere 
was  auspicious,  of  course.  The  accumulation  of  whisperings  from 
here  and  from  there  had  led  the  industry  to  prepare  for  an  event 
of  unusual  import. 

All  this  and  more  transpired.  Roxy  himself  has  stated  that 
there  will  never  be  another  theater  like  this.  It  is  difficult  to  con- 
jure up  an  enterprise  to  surpass  it.  There  has  never  been  a  more 
dignified  home  built  for  motion  pictures  anywhere. 

The  promises  held  out  for  the  Roxy  were  met.  In  the  actual 
theater,  and  its  embellishments,  in  the  service  designed  for  the 
patron,  in  the  calibre  of  the  program,  the  finest  was  attained.  In 
this  day  of  de  luxe  theaters,  no  greater  compliment  can  be  paid  to 
Roxy  and  his  associates  who  created  what  will  be  known  as  "The 
Cathedral  of  the  Motion  Picture". 

The  events  leading  up  to  the  premiere  are  replete  with  indi- 

{Continued    on    Page    4) 


Opening      Program    Sets 

High  Mark  of  Excellence 

at  New  Theater 

Enthusiastic  approval  of  the  Roxy 
was  voiced  last  night,  when  the  mag- 
nificent new  theater  made  its  formal 
bow  as  the  world's  largest  house. 
Tribute  to  the  beauty  of  the  Roxy  and 
its  many  innovations  in  construction, 
design  and  conveniences  was  paid  by 
one  of  the  most  brilliant  audiences 
ever  assembled  in  a  theater. 

While  crowds  outside  fought  for  a 
glimpse  of  the  interior  and  of  digni- 
taries attending,  the  chimes  of  the 
theater  were  heralding  a  promised 
new  era  in  entertainment,  made  possi- 
ble through  the  coordination  of  talent 
and  setting  presented  under  the  guid- 
ing hand  of  Roxy. 

Despite  the  fact  that  every  one  of 
the  6,200  seats  had  been  sold  several 
weeks  in  advance,  determined  purchas- 
ers flocked  to  the  theater  in  a  last- 
minute  effort  to  secure  admittance. 
Tickets  were  at  a  premium,  offers  of 
as  high  as  $50  being  made  for  seats 
for  the  gala  premiere.  Receipts  for 
the  opening  performance  totaled  $40,- 
000. 

The  importance  the  Rr>—  has  as- 
sumed nationally,  was  reflected  by 
the  fact  that  requests  for  tickets  for 
the  opening  were  received  from  sec- 
tions as  far  west  as  St.  Louis. 

From  the  moment  when  the  chimes 
pealed  announcement  of  its  opening, 
until  the  final  curtain,  the  program 
was  a  fitting  one  to  mark  the  premiere 
of  the  beautiful  house,  whose  concep- 
tion and  construction  is  a  real  rom- 
ance of  motion  picture  theater  build- 
ing. 

In  the  darkened  auditorium, 
Stephen  Wright  read  the  invocation 
concluded  by  the  supplication,  "Let 
There  Be  Light,"  whereupon  the 
house  was  completely  lighted  to  in- 
troduce the  audience  to  its  beautiful 
interior,  with  the  large  three  manual 
organs  rising  majestically  while  re- 
citals were  offered.  The  effect  of  this 
(.Continued    on    Page    9) 


"Cradle  Snatchers"  for  Roxy 

"The  Cradle  Snatchers"  has  been 
booked  for  the  Roxy,  the  second  Fox 
production  scheduled  for  presentation 
at  the  theater.  Booking  was  arranged 
in  long  distance  telephone  conversa- 
tion between  Roxy  and  James  R. 
Grainger,  Fox  sales  head,  who  is  in 
Los  Angeles.  Call  to  Roxy  followed 
a  preview  of  the  picture  at  the  Fox 
studio. 


DAILY 


Sunday,  March  13,  1927       |0 


Vol  XXXIX  No.  60  Sunday,  March  13.1927  Price 25 Cents 


I0HN  W.  AUCOAIE 


Publishei 


Published  daily  except  Saturday  and  holidays 
at  1050  Broadway,  New  York,  N.  Y.,  and 
copyright  (1927)  by  Wid's  Films  and  If llm 
Folk,  Inc.  J.  W.  Alicoate,  President  and 
Publisher;  Maurice  D,  Kann,  Vice-President 
and  Editor;  Donald  M.  Mersereau,  Treas- 
urer, Business  and  Advertising  Manager; 
Ralph  Wilk,  Traveling  Representative,  En- 
tered as  second  class  matter  May  21  1918, 
at  the  post-office  at  New  York,  N.  Y. 
under  the  act  of  March  3,  1879.  Terms 
(Postage  free)  United  States,  outside  ot 
Greater  New  York,  $10.00  one  year;  6 
months,  $5.00;  3  months  $3.00.  foreign, 
$15.00  Subscribers  should  remit  with  order 
Address  all  communications  to  Irlt  1 1L.JXJ 
DAILY,  1650  Broadway,  New  York,  N.  X. 
Phone  Circle  4736-4737-4738-4739.  Cable  ad 
dress:  Filmday,  New  York.  Hollywood, 
California— Harvey  E.  Causman,  Ambassa 
dor  Hotel:  'Phone,  Drexel  7000  and  Wash 
ington  9794,  London— Ernest  W  Fredman, 
The  Film  Renter,  58,  Great  Marlborough  St., 
London,  W.  L,  Paris— La  Cinematographic 
Francaise,   5,   Rue  Saulnier. 


Eastman  Kodak  leaped  forward  yesterday, 
with  a  4J4  point  rise  on  a  turn-over  of  6,800 
shares.  Universal  common  enjoyed  a  2yi 
spurt  on  sales  of  6,000.  Loew's  was  busy 
again,  but  lost  H,  Famous  Common  dropped 
2'A. 


Quotations 


High 

46 


Am.    Seat.    Vtc. 

•Am.    Seat.    Pfd 

*Balaban    &    Katz 

*Bal.  &  Katz  Vtc 

Eastman  Kodak  ...139^ 
Famous  Players  ..112% 
Fam.    Play.    Pfd..    121 

*Film    Inspect 

*First    Nat'l.    Pfd.. 

Fox    Film    "A" 

♦Fox  Theaters  "A". 
*Intern'l    Project.    .    . 

Loew's,    Inc 61  34 

Metro-Gold.  Pfd.  ..  25J4 
M.  P.  Cap  Corp..  10-5-s 
Pathe    Exch     "A"    .    43  'A 


4S& 


134J4 

11054 

12014 


68>4     68J4 


tParamount    B'way.100 

ttRoxy     "A"     37J4 

ttRoxy    Units    42 

ttRoxy   Common    ..    13 J4 

Skouras    Bros 44 

**Stan.   Co.   of   Am 

Trans-Lux  Screen    .      7  A 

♦Univ.    Pict.    Pfd 

Universal    Pictures.   45% 

♦Warner   Pictures 

Warner  Pict.  "A"..    38 */, 
*  Last    Prices   Quoted 
••  Philadelphia   Market 


60J4 

2sy2 

41 

99% 
3654 
41 

izj4 

44 

•y 

44J4 

38% 
t   Bond 
tt   Bid 


Close 

45% 
46 
63% 
7354 

138% 

110% 

121 
7% 

103 
68% 
21% 
10% 
61 

25% 
10% 
43% 

100 


Sales 

400 


6,800 

2,200 

300 


500 


5,700 
200 
100 

7,100 
7 


44 
83% 
7% 
101% 
45% 
2754 
38% 

Market 
and   Ask 


400 

6,666 

l',566 


When  you  think  of 

INSURANCE 

you  are  thinking  of 

S  T  E  B  B  1  N  S 

Specialists  in  Motion  Picture 

and  Theatrical  insurance  for 

the  past  sixteen  years 

Arthur  W.  Stebbins  &  Co.,  Inc. 

1540  Broadway  N.  Y.  C. 

Bryant  3040 


Achievement 


(Continued  from  Page  3) 

vidual  tales  of  almost  super-human  endeavor.  Sixty-two  hundred 
seats  had  to  be  allocated.  The  demands  would  have  filled  the 
theater  several  times.  The  allocation  of  tickets  was  in  itself  a 
huge  job.  For  this  and  other  burdensome  problems  attendant  upon 
the  opening,  S.  Jay  Kaufman  deserves  mention  for  handling  a 
difficult  post  well. 

Roxy  was  in  the  orchestra  pit  from  Wednesday  morning  at 
six  o'clock  until  the  opening  with  scarcely  a  minute's  respite. 
Erno  Rapee,  with  his  arm  in  a  plaster  cast,  the  result  of  a  strained 
ligament,  conducted  the  first  performance.  His  doctor  had  urged 
otherwise.  The  orchestra,  the  ballet,  the  chorus,  the  stage  hands, 
the  electricians,  the  house  staff  to  a  man  have  practically  lived 
within  the  theater  walls.  Anything  and  everything  to  make  the 
first  night  a  memorable  event. 

And  going  further  back — to  the  creators.  The  inside  story  ot 
the  problems  overcome  is  as  engrossing  a  yarn  as  has  ever  been 
told  in  this  business.  Herbert  Lubin,  Bill  Atkinson  and  Arthur 
Sawyer  have  done  yeoman's  work  but  their  efforts  have  built 
something  of  permanent  value  to  this  industry. 

Prepare  Against  Daylight  Saving 

Spring  days  are  not  far  off.  Before  exhibitors  realize  it,  the 
warm  weather  will  be  here  and  with  it  daylight  saving.  Always 
a  bugaboo  at  the  box-office,  it  is  suggested  to  theater  owners  that 
the  time  is  not  too  early  to  prepare  to  resist  the  onslaught.  Better 
to  display  foresight  now  than  regret  later. 

Block  Goes  to  Hollywood 

Ralph  Block,  editor-in-chief  of  the  Paramount  Eastern  studio 
finds  himself  coast-bound.  The  change  in  Paramount's  production 
plans  is  the  reason.  Block  has  handled  a  rather  formidable  array 
of  pictures  in  the  last  fourteen  months — twenty-four  productions 
exactly.  Don't  discount  the  work  entailed  in  an  assignment  like 
this.  And  when  you  realize  that  in  the  group  are  to  be  found  "The 
Quarterback,"  "The  Popular  Sin,"  and  two  for  which  much  is 
promised — "Cabaret"  and  "Knockout  Reilly" — you  will  then  know- 
that  this  capable  individual  does  his  work  well. 

It  Doesn't  Belong 

The  current  crop  of  releases  has  revealed  a  decided  tendency 
toward  suggestive  flairs  that  do  not  belong.  There  is  no  reason 
why  bits  which  smack  to  the  heavens  of  smut  should  be  wilfully 
introduced  for  the  sake  of  a  laugh.  Nevertheless,  the  condition 
is  prevalent.    It  should  be  rectified. 

K  A  N  N 


'U"   Signs   Lya   De   Putti 
Lya   De    Putti   lias   been   signed  by  ^ 
Universal    for   the   lead   in   "He   Who  ' 
Knew  Women,"  soon  to  be  produced 
with     Ivan     Moskine    in     the    leading 
male   role. 


Buys    Connecticut    House 

Milford,  Conn. — Chauncey  H.  Bai  . 
ley  of  Claremont  has  bought  thiL 
Strand   from   Guy  T.   Stearns. 


I 
Russian   Theater   Disaster 

An  A.  P.  dispatch  reports  the  deatl  "' 

of  27  persons  in  a  picture  theater  fir    & 

in  the  village  of  North  Avinsk,  Rus 

sia,  when  a  kerosene  lamp  was  upset 


London   Gets  "What  Price   Glory" 

London — "What  Price  Glory"  wil 
have  its  British  premier  Monday  a  \ 
the  Plaza.  Victor  McLaglen,  who  ii 
a  Londoner,  will  address  the  audienct 
by  telephone  from  California.  Radic 
amplifiers  will  pick  up  the  talk. 


Yorke  Made  General  Director 

Promotion  of  G.  S.  Yorke  to  th( 
position  of  general  director  of  pub 
licity  for  "What  Price  Glory"  has 
been  announced  by  H.  Wayne  Pier 
son,  general  manager  of  the  road 
show  department  handling  the  pic 
ture. 


Fined  for  Admitting  Children 
Louis  Chasen,  owner  of  the  Nev 
Park,  941  E.  180th  St.,  the  Bronx 
was  fined  $250  in  special  sessions  fo>' 
permitting  unescorted  children  to  en! 
ter  the  theater.  Three  of  his  em 
ployees  were  given  suspended  sen; 
tences. 


Schottenfels  Joins  Color  Films 
Clarence  Schottenfels,  a  pioneer  i' 
the  industry,  has  joined  United  Colo 
Pictures  of  Irvington,  as  director  c 
sales,  advertising  and  publicity.  H 
started  in  the  business  in  the  days  o 
the  Imp  company  headed  by  Car: 
Laemmle.  For  four  years  he  was  o. 
the  staff  of  "Moving  Picture  World. 


Two    U.A.    Units    Chartered 

Albany — Two  enterprises  affiliated 
with  United  Artists  have  been  chart- 
ered to  do  business  in  New  York. 
Art  Cinema  Corp.,  capitalized  at  $5,- 
000,000  and  United  Artists  Theater 
Circuit,  incorporated  in  Maryland 
with  capitalization  of  $4,000,000  are 
the  two  firms.  Bertram  S.  Nayfak  is 
secretary   of   both   concerns. 


Richmond  Gets   Springfield  House 

Springfield,  Mass. — Louis  W.  Rich- 
mond, former  general  manager  of 
Winchester  Amusement  Co.,  has 
leased  the  Bijou,  a  1,000-seat  house, 
from  Abraham  Goodside  for  a  long 
term  of  years. 


Edwin  Wright  Dies 

Williamsport,  Pa. — After  suffering 
ill  health  for  two  years,  Edwin 
Wright,  for  many  years  manager  of 
the  Orpheum,  is  dead  in  the  Williams- 
port  hospital. 


New  Owners  at  Campbello 
Campbello,  Mass. — Keith's  has  been 
taken  over  by  Crawford  &  Kenney. 


GOWNS  or  UNIFORMS 


LEARN     TO     SAY 


BROOKS 

1437  BROADWAY   -   TEL  5580  PEN. 

ALSO  25.000  COSTUMES  TO  RENT 


Cine  Raw  Film 

Negative  and  Positive 

Agent 

Experienced  Salesman  Wanted 

Offers  to  I  H  15090 

Borland  Agency,  Inc. 

244  Madison  Ave.  New  York  City 


^ojlay,  March  13,  1927 


THE 


-%t!k 


DAILY 


li  SURVEYING   MARKET   CONDI- 
TIONS IN  OTHER  COUNTRIES 
AND       WEEKLY       REPORTING 
THE  ACTIVITIES  OF  FOREIGN 
FILM   FOLK 


Foreign  Markets 


COVERING   IMPORTANT  FILM 
CENTERS:    LONDON   —   PARIS 
BERLIN  —  BRUSSELS  —  SYD- 
NEY  —    ROME   —   MOSCOW 
GLASGOW      AND      OTHER 
FOREIGN    POINTS 


By  JAMES  P.   CUNNINGHAM 


>ndon  Trade  News 

iiat  Price  Glory?"  Opens  Soon — 
:.A.  Dinner  Mar.  15— New  3,500 
Seat  Theater — Other  Briefs 

By  ERNEST   W.   FREDMAN 
Editor,   "The  Daily  Film  Renter" 

idon — A  cinema  which  will  have  a  seat- 
japacity  of  3,500,  is  to  be  erected  at 
r  Bridge  Road,  near  the  Old  Kent  Road, 
,.,  and  costing  approximately  £  70.000. 
:fee  Smart,  owner  of  the  Tolmer  cinema, 
istcad    Road,    will    operate. 


!  London  premiere  of  "What  Price 
?"will  take  place  at  one  of  the  large 
End    cinemas   in  three    weeks. 


\ 


e   president   of    the    Board    of    Trade,    Sir 
pe    Cunliffe-Lister    will    be    the    guest    of 

[■  at  the  annual  dinner-dance  of  the   Cine- 
graph  Exhibitors'  Assn.  at  the  Hotel  Vie- 
on  March    15. 


l'he  Legend  of  the  Willow  Pattern  Plate," 
jfese  feature,  had  its  premiere  the  past 
c  at  the  New  Gallery.  The  Queen  headed 
rge    delegation    of    notables. 


mous  has  purchased  "Second  to  None" 
Arthur    A.    Less,    Gaumon't    agent,    for 

da,  Australia,  New  Zealand  and  Dutch 
Indies. 


hn     Barrymore's     "The     Beloved     Brute" 
s  for  a  run   shortly   at   the   New   Gallery. 


n  anti-quota  campaign  has  been  started   in 
Chester. 


ord  Askwith,  in  a  recent  statement,  said 
ign  films  should  not  be  taxed  in  England, 
gave  as  the  cure  for  ills  of  British  films, 
re  and  better  British  films  and  more  and 
r  British  theaters." 


£5,778,000  Taxes 

tish  Gov't  Receives  Over  $28,000,- 

in  Twelve  Months,  While  U.  S. 
Gets  $20,900,000  for  Same  Period 

i  iThe  Entertainment  Tax  netted  the  British 
ftvernment  £5,778,000,  or,  at  the  current 
r?  of  exchange,  $28,028,150,  during  the 
t:lve  months  ending  January  31,  1927.  This 
iextrcmely  interesting  when  compared  with 
t  $20,900,000  received  by  the  United  States 
t  admission  taxes  for  the  twelve  months 
cling  June,    1926. 

Although  other  branches  of  amusement  con- 
t  mte  a  share  of  these  taxes,  motion  pic- 
te  theaters,  pay  the  most.  In  the  United 
jhgdom,  there  are  approximately  3.500  the- 
c.rs.  while  the  United  States  has  about  20,- 
S)    showing   pictures. 

The  vast  difference  in  tax  receipts  of  the 
to  countries,  of  course,  is  attributed  to  the 
Ifty-ceut"  law  in  the  U.  S.,  whereby  all 
fkets  of  50  cents  and  under  are  exempt  from 
Ration. 


Berlin  Business  Poor 

Berlin — Last  year  was  far  from  prosperous 
for  exhibitors,  as  proven  by  figures  made 
known  by  the  Tax  Department.  The  total  ca- 
pacity of  all  Berlin  picture  theaters  totaled 
150,000  seats.  Figuring  on  the  basis  of  two 
and  a  half  shows  every  day,  the  total  yearly 
capacity  amounts  to  131,250,000  seats.  The 
Tax  Dept.  states  that  there  were  only  50,- 
000,000  admissions  during  the  year,  approx- 
imating  38   per  cent   of   capacity. 

New  theater  construction  has  since  brought 
the   total   capacity  of    Berlin    seats   to    163,000. 


German  Imports  Drop 

Washington  Bureau  of  THE  FILM  DAILY 
Washington — Final  German  foreign 
trade  figures  for  1926  show  imports 
of  9,834,400  meters  valued  at  2,585,- 
000  marks,  as  compared  with  5,653,- 
800  meters  valued  at  1,542,000  marks 
in  1925,  according  to  the  Dept.  of 
Commerce. 

Exports  amounted  to  71,143,500 
meters  valued  at  17,718,000  marks,  as 
compared  with  74,203,500  meters  val- 
ued at  16,924,000  marks  in  the  prev- 
ious year.  According  to  these  fig- 
ures, total  imports  increased  while  ex- 
ports decreased.  However,  the  in- 
voice value  does  not  indicate  the 
amounts  received  for  the  sale  of  ex- 
hibition rights  on  finished  motion 
picture  films.  Imports  consisted  of 
the  following: 

Undeveloped  raw  film,  5,099,100  meters 
valued  at  942,000  marks,  or  about  six  times 
as  much  as  in  1925  when  imports  were  821,- 
500  meters  valued  at  157,000  marks.  Nega- 
tive film  imports  were  588,800  meters  valued 
at  213,000  marks.  Positive  film  imports  4,- 
146,500  meters  valued  at  1,430,000  marks. 
In  1925  positive  and  negative  films  together 
made  5,035,300  meters  valued  at  1,643,000 
marks. 

Exports  consisted  of  the  following: 
Raw  film.  56,557,600  meters  valued  at  12, 
589,000  marks,  or  a  slight  increase  in  value 
from  the  previous  year  which  was  56,747,300 
meters  valued  at  11,253,000  marks.  Nega- 
tive exports  were  375,000  meters  valued  at 
779,000  marks.  Positive  exports  4,146,500 
meters  valued  at  1,430,000  marks,  as  com- 
pared with  positive  and  negative  together  in 
1925  amounting  to  17,456,200  meters  valued 
at    5,671,000    marks. 


German  Workers  Organize 

Berlin — Technicians,  cameramen,  studio  em- 
ployees and  "white  collar"  men  working  in 
production,  have  formed  a  new  association, 
called  the  "Community  of  Film  Workers." 
Karl  Freund,  who  achieved  recognition  for  his 
work  on  "The  Last  Laugh"  and  "Variety," 
was    elected    president. 


Capital  Production!  Exporting  Co. 

Inc. 

"Productions  of  Merit" 

Available  for  Immediate  Release 

SOCIETY  DRAMAS  TWO   REEL  COMEDIES 

WESTERN  FEATURES  NOVELTY  SHORTS 

STUNT  MELODRAMAS  TWO    REEL   WESTERNS 

A  Comprehensive  Line-Up  of  a  Large  Variety  of  Product 


729  Seventh  Avenue,  New  York 


Cable  Address 
PIZORFILM 


Conditions  in  Egypt 

Alexandria — Following  the  economic  crisis 
throughout  the  country,  film  conditions  are 
bad,  and  with  the  large  municipal  tax  imposed 
on  exhibitors,  the  industry  is  experiencing  diffi- 
culties. 

There  is  a  board  of  censors  so  rigid  that 
they  find  it  necessary  to  retain  prints  unduly, 
causing  serious  losses  to  distributors.  Action 
is  being  taken  to  force  immediate  release  of 
prints    upon   examination. 

R.  Barki  &  Co.,  Egyptian  distributors,  with 
headquarters  in  Alexandria,  has  purchased 
"Eve's    Daughter"    from    Prod.    Dist.    Corp. 

A  company  has  been  formed  to  erect  a  first- 
class  theater  seating  1,500.  It  will  be  the 
largest  in  Alexandria  and  will  be  called  the 
Cinema   Royal.      M.    Cardahi    will    manage. 


"Les  Miserables"  Honored 

Berlin — The  German  Board  of  Censors  has 
commended  the  French  picture,  "Les  Mis- 
erables" and  in  order  to  encourage  special 
showings  of  the  picture  for  the  benefit  of 
children,  the  Board  has  lifted  the  regular 
tax  levy,  treating  it  as  an  educational. 

Honored  by  French  Gov't 

Paris — Rene  le  Prince,  a  director  of  the 
Societe  des  Cineromans  has  received  the  dec 
oration  of  the  Legion  of  Honor.  M.  Aubert, 
of  Aubert  Films  has  been  raised  to  the  class 
of  Officer  of  the  Legion,  while  the  Order 
of  the  Chevalier  in  the  same  order  has  been 
bestowed  on  Jacques  Baroncelli,  the  director 
of   the  navy   film:    "Feu." 


French  Exhibitors  Meet  March  23 

Paris — The      Exhibitors'       Association  will 

hold    its    annual    meeting    on    March    23,  fol- 
lowed    by     a     dinner     presided     over     by     M. 

Poincaire,   the    Prime    Minister;    and    M.  Her 

riot,      Minister      of      Public      Instruction  and 
Beaux  Arts. 


To  Depict  Life  of  Joan 

Paris — The  life  of  Joan  of  Arc  will  be 
picturized.  A  scenario  is  now  in  the  hands 
of  Jean  Jose  Frappa  and  Marco  de  Gastyne 
will   direct. 


Scenarists  Ask  Percentage  of  Receipts 

Paris — On  behalf  of  the  Societe  of  Film 
Authors,  M.  Burguet,  president,  announces 
the  scenario  writers  will  seek  to  enact  legis- 
lation whereby  they  will  be  given  a  percent- 
age   of    the    box    office    receipts. 


To   Film  History  of   Pictures 

Moscow — The  producers  Jutkewitsch  and 
Lewschin  have  begun  "The  Film  On  the 
Film."  This  will  show  the  history  of  the 
motion  picture,  and  especially  the  develop- 
ment of  the  Russian  industry,  the  importance 
of   educational    films   at   the   schools,    etc. 


Gova  Film,  of  Spain,  Finishes  "Boy" 

Madrid — Gova     Film     has     announced     com- 
pletion  of    "Boy,"   directed    by    Benito    Perojo. 


Trouble  Ahead 

French  Exhibitors  Worried  Over  Law 

Barring  Inflammable  Film,  Which 

Becomes  Effective  Jan.  1,  1928 

By  Arrangement  with 
"LA   CINEMATOGRAPHIE  FRANCAISE" 

Paris — French  theater  owners  will  undoubt- 
edly have  their  hands  full  when  the  law  for- 
bidding the  projection  of  inflammable  films  be- 
comes effective  on  January  1,  1928.  The 
measure  was  originally  enacted  in  1926  but 
was  postponed  until  January  1,  1927,'  and 
later    until    1928. 

It  gives  the  mayors,  sheriffs  and  police  of- 
ficials of  all  cities  and  towns,  the  right  to 
close   theaters  for   violations. 


Defends   American   Films 
London — In  the  editorial  column  of 
"The    Bioscope,"    current    issue,    ap- 
pears the  following: 

"The  absurd  nonsense  that  one  continually 
hears  concerning  American  films  which,  ac- 
cording to  people  who  know  practically  noth- 
ing about  the  subject,  are  always  sexy  and 
bordering  on  the  indecent,  is  getting  positively 
nauseating.  According  to  these  critics,  who 
hardly  ever  visit  a  kinema,  the  pictures  that 
are  shown  debauch  public  tastes,  and  are  not 
fit  for  young  or  old  people  to  witness.  Vis- 
count Falmouth,  recently  in  the  House  of 
Lords,  in  commending  the  Government  for 
introducing  a  bill  dealing  with  the  produc- 
tion and  exhibition  of  British  pictures,  de- 
clared there  were  many  films  shown  today 
which  tended  to  undermine  the  moral  fabric 
of  the  country,  and  proceeded  to  remark  that 
the  only  thing  they  can  say  about  such  films 
is  'thank  God  they  are  not  British.'  He 
further  ventured  the  hope  that  it  would  be 
possible  to  introduce  a  bill  which  would  se- 
cure the  production  of  healthy   British  films." 

Scenarizing    Queen    Marie's    Novel 

Paris — Georges  Dewhur^t  and  J.  B.  Stoan- 
font  are  preparing  "Le  Soir  Sur  La  Mon- 
tagne."  The  story  was  written  by  Queen 
Marie,  and  Dewhurst  has  received  permission 
to  film  it.  The  Rumanian  castles  and  official 
buildings  will  be  included  in  exteriors.  Other 
scenes  will   be  shot   at   Nice. 


Fox    Buys    Markus    Picture 

Paris — Fox  has  closed  with  Markus  Prod, 
to  distribute  "Paris,  Gabourg,  le  Caire  L'- 
Amour,"  directed  by  Gabriel  de  Gravone. 
Markus  will  next  make  "Fiorella,"  from  the 
last  novel  by  Theodore  Valensi.  Part  of  it 
will    be    filmed    in    Vienna    and    part    in    India. 


Foreign    Rights 

COMPLETE    PROGRAM 
Every   Type  of   Production 
Specials-Features-Shorts 
Selected    with    Expert    Knowledge    of 
Foreign   Requirements 

FERDINAND  H.  ADAM, 

International    Film    Distributor, 

152  West  42d  St.     -     New  York  City 

Cable    Ferdinadam.      Phone    Wis    1143 


Richmount  Pictures  Inc. 

723  Seventh  Avenue  New  York  City,  N.  Y. 

D.  J.  MOUNTAN,  President 

Exclusive  foreign  representatives  for  Ray- 
art  Pictures  Corporation  and  other  leading 
independent    producers    and    distributors. 

Cable  Address:   RICHPICSOC,  PARIS    Cable  Address:   DEEJAY.  LONDON 
Cable  Address:   RICHPIC,  N.  Y. 

Exporting  only  the  Best  in  Motion  Pictures 


HOLLYWOOD 
HAPPENINGS 


^NEWSPAPER 
o/"FILMDOM 


ANDWEEKLY 
FILM  DIGEST 


=■ 


Harvey  E.  Qausman 


F.   N.  Buys  "Casanova's  Son" 

Contracts  have  been  closed  by  First  Na- 
tional covering  purchase  of  the  rights  in  a 
comedy  entitled  "Casanova's  Son,"  by  Ru- 
dolph Lothar.  Phyllis  Haver,  will  play  a 
part  in  Emil  Jannings'  first  American  made 
picture  for  Paramount,  "The  Way  of  All 
Flesh."      Victor   Fleming   is   directing. 


Sills   Sarts  on  Next 

Milton  Sills  starts  work  soon  on  his  next 
starring  picture,  "Diamonds  in  the  Rough," 
with  Charles  Brabin  directing.  Natli  Barr 
recently  signed  by  First  National,  will  play 
opposite. 


Mother-Father  Team  Cast 

Mary  Carr  and  William  Welsh,  the  mother 
and  father  of  "Over  the  Hill,"  are  cast  in 
the  same  type  of  roles  in  "Paying  the  Price," 
Columbia    production. 


Getting    Vidor's    Next    Ready 

Doris  Henderson  is  preparing  the  adapta- 
tion for  Florence  Vidor's  next  vehicle  for 
Paramount,    "The    World    at    Her    Feet." 


Kearney   with   M-G-M 

Patrick  Kearney  has  signed  a  contract  with 
M-G-M  to  write  an  original  story  for  the 
screen. 


Cast   for   "Poor    Nut"    Picked 

Casting  has  been  completed  for  "The  Poor 
Nut,"  for  First  National.  Jack  Mulhall  is 
featured  with  Charlie  Murray  and  Jane  Win- 
ton   in   the   support. 


Giblyn  to  Direct   O'Hara 

Charles  Giblyn  has  been  signed  by  F.  B. 
O.  to  direct  George  O'Hara's  next  "Ladies 
Beware."  His  supporting  cast  includes  Alan 
Brooks,  Kathleen  Myers,  Mario  Carillo,  Jim- 
my Aubrey,  Bud  Jamieson  and  Nola  Nuxford. 


Gilstrom  Directing  Witwer  Series 

Al  Gilstrom  is  directing  "The  Beauty  Shop" 
series  by   H.   C.   Witwer   for   F.   B.   O. 


Kirkland  "Gingham  Girl"  Director 

Dave    Kirkland    will    direct    "The    Gingham 
Girl"   to  be   made   by   F.    B.   O. 


Edna  Murphy  Chosen 

Edna  Murphy  has  been  selected  to  portray 
the  feminine  lead  in  "Girls  of  Today"  which 
is  being  produced  by  Trem  Carr  productions, 
under  the  direction  of  Charles  Hunt.  Others 
in  the  cast  include  Bryant  Washburn,  Ernest 
Milliard,  Virginia  Lyon,  Tom  Curran,  Miss 
Weil,    Art    Hellman   and   Art    Roland. 


Kerr  to  Direct  Vernon 

Robert  Kerr  has  been  assigned  to  direct 
Bobby  Vernon's  next  comedy  for  Christie. 
Frances   Lee  has  the   feminine   lead. 


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Putting  'Em  Over  with  Titles 

THE  title  writer  is  coming  into  his  own  this  year.  Never  before 
has  there  been  such  universal  appreciation  of  his  performances. 
And  topnotchers  of  the  profession  are  in  great  demand. 

During  the  last  year,  there  has  been  widespread  public  demand 
for  titles  of  the  gag  type,  and  these  predominate  in  current  pictures. 
Audiences  want  to  laugh,  and  if  the  titles  provide  the  necessary  rib- 
tickling,  the  customers  are  satisfied,  for  after  leaving  the  theater 
patrons  are  not  so  concerned  whether  they  laughed  at  the  picture 
or  its  titles,  the  big  point  being  that  they  laughed.  Titles  have  saved 
many  a  "crow"  picture  and  the  stress  being  placed  on  titles  in  new 
pictures,  indicates  that  producers  are  seeking  double  protection  in 
turning  out  pictures  which  will  click  at  the  box  office. 

In  this  connection,  the  title  writer  is  being  given  a  wider  scope 
this  year.  He  now  serves  much  in  the  nature  of  a  doctor,  called 
in  for  consultation  as  to  the  audience  possibilities  of  any  given  pic- 
ture and  may  cut  and  add  to  the  film,  sometimes  even  being  per- 
mitted to  change  its  entire  character  in  order  to  get  it  over  with 
the  all-important  gagging. 


Barbara    Kent    Chosen 

Barbara  Kent  has  been  selected  for  the 
leading  role  opposite  Andre  Beranger  in  "The 
Small  Bachelor"  which  William  Seiter  will 
direct    for    Universal. 


Editing    "Cheating    Cheaters" 

"Cheating  Cheaters"  has  been  completed  at 
Universal  and  is  now  being  cut. 

Sojin  Gets  Veidt  Role 

Universal  has  signed  Sojin  for  the  Chinese 
detective  in  "The  Chinese  Parrot."  Conrad 
Veidt  was  originally  cast  but  will  play  in 
"Lea  Lyon"  co  starring  with  M^ry  Philbin. 
Production  will  start  before  completion  of 
"The    Chirese    Parrot." 


Green  Making  "Is  Zat  So" 

Alfred  Green  is  busy  on  production  of  "Is 
Za  So."  In  the  cast  are  George  O'Brien, 
Edmund  Lowe,  Kathryn  Perry,  Doris  Lloyd, 
Douglas  Fairbanks,  Jr.,  Cyril  Chadwick,  Phil- 
ippe deLacy,  Dione  Ellis,  Richard  Maitland 
and   others. 


Mix  Unit  Back 

Tom  Mix  has  returned  from  Palm  Springs, 
where  exterior  scenes  for  "Outlaws  of  Red 
River"  were  filmed.  Interiors  are  now  being 
made  by   Lewis   Seiler. 


Sennett   Studios   Busy 

There  is  considerable  activity  at  the  Sennett 
studios.  Madeline  Hurlock  and  Eddie  Quin- 
lan  are  working  on  a  comedy  based  on  the 
Catalina  Channel  swim,  with  Earl  Rodney 
directing.  Ben  Turpin's  unit  is  making  a 
new  comedy  with  Mary  Maberry,  Ruth  Tay- 
lor and  Alma  Bennett  in  the  cast,  directed 
by  Harry  Edwards  and  Ray  McCarey.  Ray- 
mond McKee,  Ruth  Hiatt  and  Tiny  Mary  Ann 
Jackson  are  completing  another  of  the  "Jim- 
my  Smith"    series.  • 


Geraghty    Adapting    "Beau    Sabreur" 

Tom  J.  Geraghty  will  prepare  the  adapta- 
tion of  Percival  Christopher  Wren's  "Beau 
Sabreur,"  which  James  Cruze  will  direct 
for    Paramount. 


Dorothy  Arzner's   Next 

Dorothy  Arzner,  the  first  woman  director 
employed  by  Paramount,  is  to  handle  the 
megaphone  on  "Ten  Modern  Commandments," 
Esther  Ralston's  next  starring  vehicle,  writ- 
ten by  Jack  Laitland,  adopted  by  Robert 
N.   Lee.     Production  starts  Monday. 


McDervitt  with  Banks 

Monty  Banks  Ent.  at  the  Hal  Roach  studios 
announces  that  Ray  McDervitt  has  been  added 
to    the    production    staff   as    assistant   director. 


"U"   Changes  Title 

Universal  announces  the  change  in  title  to 
"The  American  Eagle"  instead  of  "Flight." 
Emory  Johnson  is  directing  the  production 
with  Raymond  Keane  and  Barbara  Kent  fea- 
tured. 


Our  Gang  Making  61st 

"Tired   Business   Men"   will   be  the   title  of 
the   61st    Our   Gang   comedy,    for   Hal    Roach. 


Rex   Feature   Titled 

"No  Man's  Land"  is  the  title  finally  select- 
ed for  the  fourth  of  Hal  Roach  productions 
starring  Rex,  with  Barbara  Kent,  James  Fin- 
layson,  Thedore  Von  Eltz  and  Oliver  Hardy 
in   the   cast.      Fred   Jackman    directed. 


Strayer   Gets  Assignment 

Frank  Strayer  has  been  signed  to  direct 
the  Paramount  "youth"  picture,  "Rolled 
Stockings."  The  story  is  being  prepared  by 
Fredrica  Sagor  and  Percy  Heath.  Charles 
Rogers  and  Richard  Arlen,  will  play  the  lead- 
ing  male   roles. 


Douglas   MacLean's   Next 

"See  You  Later"  is  the  tentative  title  for 
Douglas  MacLean's  next  comedy  for  Para- 
mount. Eddie  Cline  has  been  reengaged  to 
make  his  next  picture.  MacLean  has  moved 
his  unit  from  the  Associated  to  the  Fine 
Arts   studios. 


Esther  Ralston  in  "Beau  Sabreur" 

Esther  Ralston  has  been  assigned  the  lead- 
ing feminine  role  of  "Beau  Sabreur,"  which 
James  Cruze  will   direct   for   Paramount. 


Mary  Philbin  and  Hersholt  Co-Stars 

Mary  Philbin  and  Jean  Hersholt  will  share 
stellar  honors  in  "Viennese  Lovers"  to  be 
produced  by  Universal.  Harry  Behn  has 
been   chosen   to   do  the   script. 


Florence  Turner  in  "Chinese  Parrot" 

Florence  Turner  has  been  cast  for  a  fea- 
tured role  in  Paul  Leni's  "The  Chinese  Par- 
rot"   for    Universal. 


Anthony  Titling  "Les   Miserables" 

Walter  Anthony  has  been  assigned  the  tit- 
ling of  "Les  Miserables"  which  was  pro- 
duced in  France  by  Jean  Sapene  and  is  based 
on    Victor    Hugo's    romantic    classic. 


Stone    Completes   First 

John  Stone,  under  his  new  affiliation,  has 
completed  his  first  adaptation  and  continuity 
on  a  Zane  Grey  story,  which  is  to  serve  as 
a  starring  vehicle  for  Gary  Cooper  at  Fa- 
mous, and  is  busy  on  a  second  Zane  Grey 
vehicle,    which   will    probably    star   Cooper. 


"Turkish  Delight"  Under  Way 

Production  on  "Turkish  Delight,"  Irvin  S. 
Cobb's  first  original  story  for  the  screen,  has 
just  been  started  at  the  De  Mille  studio, 
with  Julia  Faye  and  Rudolph  Schildkraut  in 
the  featured  roles.  Paul  Sloane  is  directing 
from  a  script  prepared  by  Albert  Shelby 
LeVino. 


"U"  Buys  Scott  Play 

Universal  has  purchased  screen  rights  of 
"No.  13  Washington  Square,"  the  stage  farce 
written  by  Leroy  Scott.  It  will  be  made  as 
an   all-star    Universal-Jewel    for   next    season. 


Hammond   Prod.   Closes   Deal 

Hammond  Prod,  have  entered  into  a  . 
tract  with  Canadian  Government  for  the 
lease    of    20    of    their    novelty,    nature,    so 

fid  sporting  pictures  for  the  next  three  ye 
ammond  Prod,  now  is  busy  shooting  i 
reelers  including  "Hunting  Wild  Boar" 
Santa  Cruz;  "Capturing  Sea  Elephants," 
Guadalupe  Islands,"  and  "Hunting  V 
Goats"  at  Catalina,  ready  for  release  in  A] 


Clark  Completes   Scenario 

Edward    Clark   has    just    completed   the 
nario  for   "The  Lost  Citizen." 


Lillian  Gish  in  "Wind" 

Lillian    Gish   will    do    "Wind"   as   her  i 

starring     picture     for     M-G-M.       Victor  I 

strom    will    direct.      "The    Enemy"    has  t 
postponed    for    the   time    being. 


M-G-M  Buys  Leroux  Story 

M-G-M  has  purchased  "Cherio  Bibi' 
French  story  by  Gaston  Leroux,  accon 
to   Irving   Thalberg. 


M-G-M    Buys    "Engaged" 

"Engaged,"  a  comedy  by  William  Js 
Hurlbut"  has  been  purchased  for  the  sc 
by   M-G-M. 


Gets  New  Contract 

Agnes  Christine  Johnston,  for  several  y 
a  member  of  the  M-G-M  scenario  staff, 
been  given  a  new  contract. 


Harlan  in  "Old  Heidelberg" 

Otis    Harlan    has    been    added    to    the 
of  "Old  Heidelberg,"  which  Ernst  Lubitsc  i 
directing    for    M-G-M. 


Wells    Starts    Second 

Ted  Wells,  western  star,  has  just  stal 
work  on  his  second  picture  at  Universal  ( } 
Ray   Taylor   is   directing. 


Last  of  "Collegians"  Finished 

"The  Winning  Punch,"  sixteenth  and  | 
two-reeler  of  "The  Collegians,"  has  just  1 
completed  under  direction  of  Nat  Ross. 


Brendel  in  "Arizona  Bound" 

El  Brendel  has  been  assigned  to  a  feat  ( 
comedy  role  in  Paramount's  "Arizona  BoU'' 
This  picture  will  introduce  the  new  we  I 
star,  Gary  Cooper,  as  well  as  his  Ar£  :i 
stallion,    "Flash." 


Frazer  in  Detective  Series 

Artclass    has    signed  Robert    Frazer   to  i 

tray    the    character    of  Craig    Kennedy    i.a 

forthcoming    series    of  12    two-reelers    wl 

will    be    released    one  a    month    commer  g 
Aug.    1. 


The  Life  of  Los  Angele, 
Centers  at  the 
Ambassador's 

Famous 
Cocoanut  Grov< 


-*4Sfc— 


Special  Nigh t&Tues.  and  Ss 
College  Night  Every  Fridi 


WHAT'S    GOING    ON 

AND   WHO'S   WHO 

FROM     STUDIO    STAGES 

AROUND     NEW    YORK 


Eastern  Studios 


A    WEEKLY    DIGEST 

OF     SNAPPY     ITEMS 

COVERING    EASTERN 

PICTURE     PRODUCTION 


- 


Complete  "Joy  Girl" 
((Production  on  "The  Joy  Girl"  was 
.  Jompleted    Friday.      Allan   Dwan   di- 
■Ected,  with  George  Webber  as  cam- 
p  Qaman.  The  cast  included  Olive  Bror- 
:  ,'Jn,    who    will    leave    for    the    Coast 
March  17;   Neil  Hamilton,  Mary  Al- 
ii, Marie  Dressier,  Helen  Chandler, 
lora     Sheffield,     Jerry     Miley     and 
hers. 


Wyckoff   to   Coast 

Alvin    Wyckoff,    who    has    photo- 
.aphed  Thomas  Meighan  in  several 
k  Sctures,  will  leave  the  latter  part  of 
e    month   for    Hollywood.    He   will 
mtinue   with   the   Meighan   unit. 


A  Little  from  "Lots" 


By  RALPH  WILK 


F.  B.  O.  Signs  Chorus  Girl 

V  Goldie  Flynn,  a  chorus  girl  in  "Criss 
>a  jtross,"  has  been  given  a  five-year 
ontract  by  F.B.O.  She  will  go  to 
ollywood   this   month. 

Strange  Leaves  Tuesday 

Philip  Strange  is  completing  work 
n  "Broadway  Nights,"  for  Robert  T. 
vane,    and    will    leave    Tuesday    for 

,    lollywood.     He  is  a  member  of  the 

:  Paramount  stock  company. 

Cameramen  to  Coast 

Harry  Fischbeck  led  the  vanguard 
if  Paramount  cameramen  to  the 
Joast.  He  departed  Friday.  He  is 
.mder  contract  and  recently  com- 
pleted work  on  "Cabaret."  Leo  To- 
ver,  who  will  free  lance,  left  yester- 

ly  in  company  with  Edward  Cron- 
iager  and  Harry  Weil.  J.  Roy  Hunt, 
who  is  working  on  "Rubber  Heels," 

19  (will  be   transferred   next  month. 



German  Actress  Goes  West 

Marietta  Millner,  who  recently  ar- 
rived from  Germany,  is  en  route  to 
Hollywood.  She  has  been  given  a 
long-term  contract  by   Famous. 

Will  Leave  Tuesday 

Josephine  Dunn,  who  was  in 
"Love's  Greatest  Mistake"  and  Mona 
Palma  will  leave  Tuesday  for  Holly- 
wood. They  are  members  of  the 
Paramount  stock  company.  Ivy 
Harris,  Nancy  Phillips  and  Blanche 
Le  Claire,  who  are  also  members  of 
the  company,  are  en  route  to  the 
Coast,  as  is  Walter  Goss,  who  is  also 
under  contract. 
( 


Shores  to  California 

Lynn  Shores,  veteran  assistant  di- 
rector at  the  Paramount  Long  Is- 
land studio,  is  en  route  to  Hollywood. 


JOSEPH  C.   BOYLE 

Director 

"CONVOY" 
(Robert   T.    Kane    Prods.) 

In  Production 

"BROADWAY  NIGHTS" 
(Robert   T.    Kane    Prods.) 


BETTY  BRONSON  is  becoming 
well  acquainted  with  Rosson  di- 
rection. First,  she  was  directed  by 
Richard  Rosson,  in  "Ritzy",  and  now, 
brother  Arthur,  is  to  megaphone  di- 
rections to  Betty. 


Gunboat  Smith,  Tom  Ken- 
nedy and  other  Hollywood 
graduates  of  the  cauliflower 
circle  had  better  look  to  their 
acting  laurels.  Jack  Renault, 
who  made  good  in  "Knockout 
Reilly,"  is  moving  West  to 
continue  screen  work. 


A  reunion  of  the  Cronjagers, 
expert  camera  crankers,  is  due 
in  Hollywood.  Eddie,  nephew 
of  Jules  and  Henry,  is  en  route 
to  Hollywood,  where  he  will 
continue  to  photograph  Rich- 
ard Dix. 


Our  passing  show:  Kelcey  Allen 
parked  in  front  of  the  Morosco  at 
the  opening  of  "Thou  Desperate 
Pilot";  Miriam  Hopkins,  featured 
member  of  the  play,  dining  at  Rene's 
before  the  premiere;  Juliu.s  Cohen, 
Mr.  and  Mrs.  Jimmy  Savo  and 
Charles  Dalton,  also  dining  at  Re- 
ne's; Bunny  Weldon  hidden  in  a 
Princeton  far  coat  at  the  corner  of 
Broadway  and  48t/i  street;  Mrs. 
Edward  L.  Klein  taking  a  15- floor 
elevator  ride. 


Chester  B.  Bahn  of  the 
Syracuse  Herald  informs  us 
that  Doris  Kenyon,  J.  Robert 
Rubin,  Carlyle  Blackwell, 
Jack  Coogan,  Sr.,  o«d  Dan 
Mason  are  natives  of  Syra- 
cuse. Doris'  father  was  at  one 
time  pastor  of  a  Syracuse 
church,  while  Carlyle's  dad 
still  lives  there. 


Phil  Carle,  Bob  Vignola's  genial 
assistant,  is  becoming  an  authority 
on  good  roads.  He  motored  to  New 
York  and  in  a  few  days,  will  take 
the  Southern  route  to  Hollywood. 
*         *         * 

J.  M.  Jerauld,  head  of  the  Para- 
mount Long  Island  publicity  depart- 
ment, and  his  assistant,  Bill  Wright, 
two  of  the  best  typewriter  pounders 
in  the  business,  are  being  transferred 
to  Hollywood.  Bill  started  the  junk- 
et West  yesterday  and  will  stop  off 
in  Cincinnati.  "J.M."  will  depart 
Tuesday. 


Fred  Fleck,  former  Para- 
mount casting  department 
head  in  the  East,  who  re- 
sembles Fred  Datig,  Famous 


casting  director  on  the  Coast, 
has  been  assigned  to  the 
Hollywood  plant.  He  left 
Friday.  Both  Freds  are  pop- 
ular with  screen  aspirants. 


Bull  Montana  has  thrown  the 
screen  art  flat  on  its  back.  He  has 
returned  to  wrestling  and  t'other 
night  grappled  with  our  old  friend, 
Waino  Ketonen,  at  Worcester,  Mass. 
The  Finnish  boy  was  a  favorite  in 
the  Minnesota  and  Michigan  mining 

camps. 

*  *         * 

Ed  Wynn  put  many  dare- 
devils to  shame  when  he 
agreed  to  take  a  peep  over  Ni- 
agara Falls.  He  was  placed 
in  a  chest,  which  floated  to 
the  brink  of  the  falls.  It  was 
certainly  no  laughing  matter 
for  the  comedian  and  he 
should     be  given  a  Carnegie 

medal  for  heroism. 

*  *         * 

We  have  had  to  answer 
many  questions,  but  yesterday 
was  the  first  time  a  taxicab 
driver  put  a  query  to  us.  He 
was  anxious  to  locate  Charles 
De  Roche,  who  had  lost  his 
scrapbook  in  the  driver's  ma- 
chine. 

*  *         * 

More  missing  names  follow: 
George  Warren  Weeks,  John  Dennis 

Clark. 

*  *         * 

Avonne  Taylor  is  contesting  for 
the  title  of  the  "best  dressed  woman 
of  the  screen."  Accompanied  by  four 
trunks  full  of  the  latest  dress  crea- 
tions, she  is  en  route  to  Culver  City, 
where   she  worked  for  M-G-M. 

*  *         * 

Among  the  University  of 
Michigan  graduates  in  the 
business  are  Ralph  Block,  Ted 
Reed,  Paul  Dickey,  Webster 
Campbell,  Leon  D'Usseau  and 
Maurice  Milligan.  University 
of  Minnesota  men  include  Al- 
bert G.  Ruben,  Howard  Fin- 
kclstein  and  Allen  Rivkin. 

*  #         * 

Here  are  a  few  "Ask  Me 
Another"  questions.  What  press 


agent  has  just  been  nicknamed 
"Scuff y"?  What  producer  is 
the  central  figure  in  number- 
less jokes?  What  cameraman 
uses  "reposay"  as  an  order? 

*  *  * 
Friends  of  Milt  Hagen  and  Dana 
Rush,  scenarist,  are  hoping  that 
their  mystery  play,  "The  Radio 
Murder,"  will  be  produced  this 
spring.  Leon  De  Costa  will  be  the 
producer. 

Fischbeck  Gets  Assignment 

Harry  Fischbeck,  who  recently 
completed  work  on  "Cabaret,"  will 
handle  the  photography  on  "Dying 
to  Love." 


Marie  Shotwell  in  Cast 
Marie  Shotwell  is  playing  a  prom- 
inent part  in  the   new  W.   C.   Fields 
picture.     She   also   appeared   in   "So's 
Your  Old   Man." 


Jenner  in  from  Coast 

Conferring  with  First  National  of- 
ficials on  production,  Wm.  H.  Jeti"«r, 
general  manager  of  the  Harry  Lang- 
don  Co.,  is  here  from  the  Coast.  He 
announces  completion  of  "Long 
Pants,"  which  will  open  at  the  War- 
field,  San  Francisco,  March  26; 
Loew's  State,  Los  Angeles,  Apr.  1, 
and  the  Strand,  New  York,  Apr.  2. 
Langdon  will  start  production  in 
April  on  either  "Along  the  Water 
Front"  or  "The  Butter  and  Egg 
Man." 

Jenner  states  that  "Long  Pants" 
combines  melodrama  romance  with 
comely  elements,  a  stvle  of  produc- 
tion that  will  be  followed  in  succeed- 
ing releases. 


IllllllllllllllllllllllllllUllllllllllllllllllllllllllllllllllllllllll!lllllllllllllllllllilllll!lllllllllll™l™li 

1=  — 

1  SAM  MINTZ  | 

SCENARIST 

In  Preparation 

Story  for 

Richard  Dix     | 

mi 


A 


M 


H 


R 


D 


L 


Forrest  Halsey 

SCREEN  PLAYS 

EDITORIAL 
SUPERVISOR 

"Broadway  Nights" 

(Robert  T.  Kane  Prods.) 


THE 


* 


-ZtW 


DAILY 


Sunday,  March  13,  1927 


*•! 


"Metropolis" 

Ufa  Paramount      Length :  10400  ft. 

UNIQUE  IN  BOTH  STORY 
AND  PRODUCTION.  DECIDED- 
LY MERITORIOUS  FROM  AN 
ARTISTIC  VIEWPOINT  AND 
LIKELY  TO  ATTRACT  MAN^i 
BECAUSE  OF  ITS  UNUSUAL- 
NESS. 

Cast Several    highly    creditable 

performances,  notably  those  of  Gus- 
tav  Froelich,  the  hero  and  Brigette 
Helm,  the  heroine.  Others  in  a  fully 
competent  cast  include  Alfred  Abel, 
Rudolf  Klein-Rogge,  Theodore  Loos. 

Story  and  Production ....  Fantas- 
tical drama.  "Metropolis"  is  in  turn 
a  fantasy  and  a  propaganda.  It  is 
another  of  the  German  artistic  mas- 
terpieces. It  revels  in  unusual  ef- 
fects, bizarre  settings,  camera  angles 
and  spectacular  novelties.  It  abounds 
in  touches  far  out  of  the  ordinary 
routine  of  picture  production.  Any 
attempt  to  describe  the  stupendous 
sets  would  be  quite  inadequate.  They 
have  to  be  seen.  The  theme  is  heavy, 
futuristic,  and  holds  a  sort  of  secret 
affection  for  the  labor  class.  It  is 
propagandic  in  its  tendency  to  show 
man's  attempt  to  reach  the  peak  of 
mechanical  genius  in  the  construc- 
tion of  man  from  machinery,  of  the 
utter  disregard  of  God  and  soul.  The 
destruction  of  Metropolis  is  a  tre- 
mendous thrill. 

Direction Fritz    Lang; 

supremely   artistic. 

Author Thea  Von  Harbou. 

Adaptation    ....Channing    Pollock. 

Photography Karl  Freund ; 

masterful. 

Jack  Hoxie  in 

"Rambling  Rangers" 

Universal  Length:  4439  ft. 

GOOD  LITTLE  HUMAN  IN- 
TEREST STORY  WITH  HOXIE 
PASSING  UP  THE  ACTION  AND 
STUNTS  TO  PLAY  NURSE  TO 
AN  ADORABLE   BABY. 

Cast Hoxie  has  many  pleasing 

scenes  with  the  baby  that  are  certain 
to  delight  everyone  in  an  audience. 
Dorothy  Gulliver  is  the  girl  and  there 
is  the  conventional  villain  who  tries 
to  spoil  the  romance. 

Story  and  Production.  .  .  .Western. 
"Rambling  Rangers,"  contrary  to 
what  the  title  suggests,  gives  Jack 
Hoxie  a  vacation  from  the  saddle  and 
places  him  in  the  unusual  role  of 
nursemaid  to  a  cute  little  foundling. 
The  story  isn't  original  and  for  the 
action  fans  it  probably  will  not  offer 
the  expected  thrills.  If  they  are  con- 
tent with  a  pleasing  little  human  in- 
terest tale — and  this  one  is  really  ap- 
pealing— the  picture  will  easily  satisfy. 
Jack  comes  upon  a  cute  baby  girl  and 
elects  himself  as  foster  father.  There 
is  a  lot  of  cute  business  with  Jack,  the 
baby  and  a  dog.  Hero  meets  a  girl 
he  thinks  will  make  a  first  rate  mother 
and  after  the  interfering  villain  is 
ousted,  the  marriage  takes  place. 

Direction Del    Henderson : 

satisfactory. 

Author Geo.  Hively. 

Scenario Same. 

Photography Wm.    Nobles; 

good. 


Wally  Wales  in 

"Tearin'  Into  Trouble" 

Pathe  Length:  4483  ft. 

WALLY  WALES  TEARS  INTO 
TROUBLE  AND  ACTION,  TOO. 
GOOD  WESTERN  BUT  THE 
STORY  IS  THE  REGULATION 
HERO  YARN. 

Cast. ..  .Wally  Wales  the  six  foot 
— and  then  some — hero  who  leads  the 
sheriff  and  a  posse  a  merry  chase  un- 
til they  discover  they're  on  the  trail 
of  the  wrong  man.  Olive  Hasbrouck 
the  pretty  heroine.  Others  not  im- 
portant. 

Story  and  Production. ..  .Western. 
"Tearin'  Into  Trouble"  contains  one 
of  the  popular  formula  type  western 
stories  wherein  the  hero  is  suspected 
of  pulling  off  all  the  crimes  in  the 
west  and  even  the  girl  believes  him 
guilty.'  Wally  manages  to  evade  cap- 
ture and  thus  provides  five  reels  of 
good  action  until  he  is  ready  to  pull 
off  the  mask  and  disclose  his  true 
identity,  meanwhile  accumulating  a 
fine  crush  on  the  girl  who  thinks  he 
is  a  bandit.  Good  action  is  derived 
from  the  pursuit  in  which  the  posse 
hits  the  trail.  Scouting  in  and  out 
the  brush  in  search  of  Wally,  strik- 
ing a  false  clue  and  corraling  three 
other  drifters,  who  turn  out  to  be  the 
guilty  ones,  completes  the  task  of 
the  posse. 

Direction  Richard  Thorpe; 

suitable. 

Author    John   H.   Hamlin. 

Scenario    Betty   Burbridge. 

Photography Not    credited; 

good. 

"Mother" 

F.B.O.  Length:  6885  ft. 

SHOULD  MAKE  MONEY. 
SENTIMENTAL  MOTHER 
THEME  SYMPATHETICALLY 
TREATED  AND  QUITE  CER- 
TAIN TO  PLEASE  BECAUSE  OF 
ITS  INTIMACY. 

Cast.  ..  .Belle  Bennett  the  doting, 
sacrificing  mother,  thoroughly  con- 
vincing but  she  has  yet  to  repeat  her 
"Stella  Dallas".  William  Bakewell 
her  "flaming  youth"  son  and  Crau- 
ford  Kent  her  backward  sort  of  a 
husband.  Mabel  Julienne  Scott  the 
"preferred  blonde." 

Story  and  Production. ..  .Drama. 
Kathleen  Norris  has  created  a  homey 
little  family,  the  principal  members 
being  a  heroic,  self-sacrificing  moth- 
er, an  ambitionless  father,  a  son  with 
a  jazz  complex.  Her  people  do  not 
get  very  far  but  the  family  intimacy, 
the  little  familiar,  every  day  occur- 
rences, all  ring  very  true  and  the 
average  audience  is  likely  to  sympa- 
thize with  the  mother  and  appreciate 
her  solution  of  the  family  difficulties. 
Director  Meehan  has  accorded  the 
theme  a  suitable  treatment  and  al- 
though the  story  itself  is  never  es- 
pecially compelling  the  picture,  as  a 
whole,  is  the  sort  that  pleases  the 
fancy  of  the  majority,  and  as  such 
should  make  its  mark  at  the  box 
office. 

Direction J.   Leo   Meehan ; 

satisfactory. 

Author Kathleen     Norris. 

Scenario   Not  credited. 

Photography Allen   Siegler ; 

good. 


"An  Affair  of  the  Follies" 

First  National  Length:  6433  ft. 

GOOD  FAN  FARE  IN  SPITE 
OF  A  WEAK  STORY.  SPLEN- 
DID PRODUCTION  AND  A  PAR- 
TICULARLY FINE  CAST  MAKE 
IT  INTERESTING. 

Cast Lewis    Stone    the    middle 

aged  admirer  who  gallantly  retires  in 
favor  of  the  younger  man,  Lloyd 
Hughes.  Billie  Dove  the  lady  sought. 
Others  Arthur  Stone,  Arthur  Hoyt 
and    Bertram    Marburgh. 

Story  and  Production. . .  .Romance, 
from  "Here  Y'Are,  Brother."  Dixie 
Willson  didn't  invent  any  new  situa- 
tions when  she  introduced  the  pretty 
Follies  girl  and  provided  two  men 
to  fall  in  love  with  her.  She  has 
tactfully  refrained  from  the  general 
tendency  of  making  the  rich  man  an 
unscrupulous  go-getter  who  lures 
the  girl  away  from  her  clerk  sweetie 
It  is  very  much  as  the  audience  would 
have  it  and  even  though  the  romance 
threatens  to  break  it  all  ends  very 
sweetly  with  the  girl  and  her  clerk 
set  for  clear  sailing.  There  is  really 
very  little  to  the  story  so  all  the  more 
credit  goes  to  Millard  Webb  for  his 
handling  of  it  and  to  the  cast  for  its 
good  work.  Billie  Dove  and  Lloyd 
Hughes  make  a  delightfully  romantic 
pair  and  Lewis  Stone  is  always  at  his 
best  as  the  gallant  suitor. 

Direction Millard    Webb ; 

very  good. 

Author Dixie  Willson 

Scenario June  Mathis. 

Photography Tony    Gaudio 

excellent. 

"The  Taxi  Dancer" 

M-G-M  Length:  6203  ft. 

TRITE  ALTHOUGH  FROM 
THE  ATTITUDE  OF  THE  CAP- 
ITOL AUDIENCE  IT  DIDN'T 
SEEM  TO  MAKE  A  GREAT 
DEAL  OF  DIFFERENCE  . 

Cast.... Joan  Crawford  the  pretty 
Southern  girl  who  has  her  fling  in 
New  York  and  then  heads  home,  all 
happily  married  to  Owen  Moore. 
Douglas  Gilmore  and  Marc  Mac- 
Dermott  two  Broadway  play  boys. 
Others  Wm.  Orlamond,  Gertrude 
Astor,  Rockliffe  Fellowes,  Claire  Mc- 
Dowell, Bert  Roach. 

Story  and  Production. . .  Dramatic 
romance.  The  wisecracking  title 
writer  is  certainly  having  his  day  al- 
though Ralph  Spence,  the  author  of 
the  "bright"  sayings  in  "The  Taxi 
Dancer"  began  his  career  several 
years  ago.  He  is  responsible  for  any 
humor  derived  from  the  picture.  The 
action  isn't  always  timed  to  Spence's 
cracks  but  practically  every  one 
scored  a  laugh  with  the  audience. 
Harry  Millarde  pictured  very  attrac- 
tively the  plight  of  a  sweet  little  girl 
from  Virginia,  with  a  strain  of  her 
mother's  sporting  blood  in  her  veins, 
who  came  to  New  York  to  be  a  danc- 
er but  instead  found  the  usual  number 
of  he-vultures  out  to  snatch  pretty 
girls.  She  returns  home  happily 
married  to  the  true  blue  hero. 

Direction Harry    Millarde ; 

satisfactory. 

Author Robt.  Terry  Shannon. 

Adaptation A.   P.  Younger. 

Photography Ira   Morgan ; 

first  rate. 


"Ankles  Preferred" 

Fox  Length:  5498  } 

SNAPPY  ENTERTAINMENT 
THE  TIRED  BUSINESS  MAN" 
FAVORITE.  LITTLE  OR  NOT* 
ING  TO  THE  STORY  BU 
THERE  IS  ENOUGH  IN  TH. 
PICTURES  TO  KEEP  THEM  lb 
TERESTED. 

Cast. ..  .Madge  Bellamy,  the  lad 
of  the  ankles,  who  also  models  fc 
lingerie.  Quite  a  vivacious  Madg 
Lawrence  Gray  her  good  lookin 
sweetie.  Arthur  Housman  scores 
final  comedy  crack.  They  shoui 
have  given  him  more.  Others  Barr 
Norton,  Allan  Forrest,  J.  Farre 
MacDonald,    William    Strauss. 

Story  and  Production Romanc 

to  the  tune  of  jazz  is  to  be  foun 
in  "Ankles  Preferred,"  a  snappy, 
flimsy,  entertainment  that  is  the  kin 
recommended  to  give  unqualifie 
satisfaction  to  the  tired  business  mai 
Just  to  stick  to  the  title  there  is 
long  close  up  of  Madge's  smartl 
shod  feet  and  ankles  but  otherwis 
the  camera  "prefers"  to  take  in  a  Hi 
tie  more  territory  with  the  resu 
that  a  round  of  bedrooms,  lavis 
apartments,  splendidly  appointe 
fashion  shops,  etc.  are  included.  Tr. 
story  tells  about  Madge's  sweet; 
who  gets  peeved  when  she  mode! 
for  lingerie  but  she  loses  the  job  an 
they  make  up. 

Direction J.    G.    Blystone 

did   what   the  job   required. 

Author James  Hamiltoi 

Scenario     James    Hamiltoi 

Photography     Glen    Mac  Wi 

liams;   good. 


: 


"The  Midnight  Watch" 

Rayart-State  Rights 

Length:  5000  / 

GOOD  PROGRAM  MELC 
DRAMA.  UNEARTHING  TH1 
MASTER  MIND  OF  A  CRIM3 
RING  SERVES  AS  THE  BASI 
OF  SOME  GOOD  ACTION  ANI 
THRILLS. 

Cast....  Mary  McAllister  the  prel 
ty  little  go-between  used  by  th 
crooks  but  saved  by  the  brave  am 
handsome  detective,  Roy  Stewar 
Ernest  Hilliard  the  crook  and  other 
David  Torrence,  Marcella  Arnolc 
John    Elliott. 

Story      and      Production Melc 

drama.  The  pearls  do  the  disappear 
ing  act  for  a  start  and  thereafter  th 
story  takes  on  a  variety  of  melle 
twists  that  offer  the  expected  amour 
of  action  and  thrills.  There  is  a  fin 
hero  who  has  some  ideas  of  his  ow: 
on  crime  and  the  workings  of  crim 
inals.  When  the  pearls  belonging  t 
the  chief's  daughter  disappear  her 
gets  his  big  chance  to  prove  his  the 
ories.  His  first  attack  fails  and  he  i 
demoted  to  the  ranks  of  patrolmar 
A  pretty  little  maid  in  the  chief 
household  is  implicated  in  the  thei 
but  after  the  customary  amount  c 
complications  that  provide  the  ac  I 
tion  and  thrills  the  mystery  is  un 
raveled  and  hero  wins  all  honors  i 
sight. 

Direction Charles  J.   Hunt 

satisfactory. 

Author H.  H.  Van  Loar 

Scenario    J.   S.   Woodhousi 

Photography  . . .  Harold  Wenstrom 

good. 


THE 


-s&n 


DAILY 


b.         "The  Peace  Deputy" 
Mustang— Universal 
f              Surprise  Finish 
MTJ  of  production.. 2  reel  Western 
'  Te  higher  life  hits  the  ranch  with 
.  isione,  for  the  cowboys  are  enter- 
ujd  by   an   Eastern   professor  who 
s  on  the  "Life  Serene."  Mean- 
the   gang  of   rustlers  take   ad- 
,  ige  of  the  deserted  ranch  to  run 
off  the  premises.  This  all  works 
Ho  a  surprise   finish.     The  action 
lively  at  the  end,  and  Fred  Gil- 
'I  injects  a  lot  of  pep  into  the  pro- 
Diflings.       ^ 

iv'lippery  Silks"— Imperial  Comedy 

Fox 

Not  Always  Polite 

jNe  of  production 2  reel  comedy 

big  Swede  farm  hand  decides  to 

i  rv  off  his  petite  little  sister  (she 

3  enough)  to  a  stranger  in  town. 

I   masquerades    as   a    girl    to   avoid 

,     such    disaster    and    the    comedy 

6  lences  are  good  for  a  fine  lot  of 

ihs  generous  in  number  although 

ST  always  of  a  entirely  refined  var- 

Some  of  the  gags  may  be  over 

1    heads  of  some  but  so  much  the 

>.U-r.  Lige  Conley  supplies  most  of 

mirth. 


"A  Sorority  Mixup" 
unkist  Comedy — Bray  Studios 
Juvenile  Pranks 

ye  of  production 2  reel  comedy 

fhe  fun  is  built  about  the  initiation 
$  a  girl  at  a  co-ed  college.  Buddy 
(l  ssenger  is  in  love  with  the  girl, 
il    to    save    her   from    rough    treat- 

int,  dresses  in  her  clothes  and  takes 
place.  The  fun  is  pretty  broad 
nits  humor  at  time,  and  some  polite 
[ajdiences  may  take  exception  to  it. 
Is  principal  asset  is  the  work  of 
fflddy. 

"Wedding  Yells"— Tuxedo 
Educational 
Burlesque  Fun 
/pe  of  production..  .2  reel  comedy 
JEverything  is  set  for   Johnny   Ar- 
thur to  marry  the  girl,  when  the  vil- 
In    takes    a    hand.      Arthur    as    the 
fshful  suitor  is  at  his  best.     He  has 
i   individual  style.    Charles  Lamont 
jrected  with  snap,  and  the  work  of 
jnita  Garvin  as  the  vamp  is  as  good 
I  anything  of  its  kind  in  contempor- 
|y  comedy. 


Short  Shots  No.  11 
Castle   Films 
Pleasing  Variety 
ype  of  production.  ..  .1  reel  novelty 
Starts   off  with   a  Japanese   dancer 
oing  modern  steps  in  an  ancient  set- 
ng  of  an  old  Japanese  garden,  a  de- 
ghtful   and   unusual   bit.     Then   fol- 
bws    a    dog    comedy    skit    showing 
v'hat    happens    to    Towser    when    he 
:ets    under    the    influence    of    liquor. 
Contains  a  fine  assortment  that  should 
ippeal    to    any    audience.      Well    as- 
embled. 


Boston  House  Changes  Hands 
Boston — The    Plymouth    has    been 
jought  by  Olin  L.  Fuller. 


Notable  Audience 

Pays  Roxy  Tribute 

(Continued  from  Page  3) 
introduction    was    electrical    and    the 
audience  reacted  to  it  by  bursting  into 
spontaneous  applause. 

Dedication  was  made  in  a  symphon- 
ic tone  poem  by  H.  Maurice  Jacquet, 
played  by  the  Roxy  Symphony  Or- 
chestra. This  was  interpreted  by  a 
scene  depicting  the  conception  of 
"The  Star  Spangled  Banner,"  with 
Francis  Scott  Key  shown  as  a  pris- 
oner on  a  British  warship  witnessing 
the  bombardment  of  Fort  McHenry, 
which  gave  him  inspiration  for  the 
national  anthem.  Its  rendition  by  the 
Roxy    Chorus   followed. 

A  floral  fantasy  followed,  after 
which  felicitations  were  extended 
Roxy,  through  the  medium  of  a  mo- 
tion picture,  by  President  Coolidge 
and  other  national  notables. 

The  Roxy  Chorus  and  Ensemble 
then  offered  "A  Fantasy  of  the 
South,"  followed  by  the  Roxy  Pic- 
torial Review,  a  composite  newsreel 
edited  by  Roxy  and  presented  with 
specially-arranged  musical  accompani- 
ment. 

A  Russian  Lullaby,  whose  music 
and  lvrics  were  written  by  Irving  Ber- 
lin was  the  next  offering. 

Presentation  of  this  selection  the 
first  time  on  any  stage,  was  an  effec- 
tive piece  of  stagecraft.  A  Russian 
peasant  woman  rocking  a  cradle,  and 
chanting  a  lullaby,  was  shown  on  the 
semi-dark  stage.  On  an  elevator  back 
stage,  with  only  their  arms  raised  in 
supplication  visible  at  first  to  the  au- 
dience, a  group  of  peasants  were 
raised  until  projected  into  full  view. 
This  was  followed  by  Vitaphone 
presentations.  This  offering  was  in 
two  parts,  the  first  an  orchestral  pre- 
lude played  by  the  Roxy  Symphony 
Orchestra,  the  second  introducing  a 
scene  from  "Carmen,"  interpreted  by 
Giovanni  Martinelli  and  Jeanne  Gor- 
don, accompanied  by  the  Metropolitan 
Opera  House  chorus  and  ballet. 

"Destiny"  is  the  title  of  the  effec- 
tive prologue  by  Henry  Stephens, 
which  introduced  "The  Love  of 
Sunya,"  starring  Gloria  Swanson. 

Cabinet  officials,  United  States  sena- 
tors, high  officials  of  the  Army,  Navy 
and  Marine  Corps,  Governor  Smith 
of  New  YorK,  Moore  of  New  Jersey 
and  Trumbull  of  Connecticut  and  Will 
H.  Hays  headed  the  list  of  notables. 
Gloria  "Swanson,  star  of  the  opening 
attraction  was  hostess  to  a  party  of 
society  and  professional  leaders.  The 
officials  from  Washington  made  the 
trip  in  a  special  train  which  started 
for  Washington  on  the  return  trip 
immediately    after   the    premiere. 

A  delegation  of  disabled  war  vet- 
erans from  the  Walter  Reed  Hospital 
were  brought  to  New  York  at  Roxy's 
own  expense.  He  used  a  special  car 
for    their    comfort. 

Among  those  seen  in  the  Grand 
Foyer  and  in  the  lounges  before  and 
after  the  performance   were: 

Mr.  and  Mrs.  John  Boles.  Mr.  and  Mrs. 
Albert  Parker,  Mr.  and  Mrs.  Allen  Moore, 
General  and  Mrs.  Stewart,  U.  S.  Senator 
Copeland,  U.  S  Senator  Wagner,  Charles 
Chaplin,  Mrs.  Otto  Kahn,  Harold  Lloyd, 
Adolph  Ochs,  May  Allison,  Keats  Speed, 
Walter  Wanger,  Congressman  Theodore  E. 
Burton,  Nathan  Burkan.  Lowell  Sherman, 
Pauline  Garon,  Sam  Katz.  Mary  Brian,  Hope 
Hampton,  J.  J.  and  Lee  Shubert,  Dr.  A.  H. 
Gianinni,  Toseph  Plunkett,  U.  S.  Senator 
Edwards,  U.  S.  Senator  Capper,  Irving  Ber- 
lin, Joseph  M.  Schenck,  Mr.  and  Mrs.  Rich- 
ard  Rowland,   James   R    Quirk,   Congressman 


Sol    Bloom,    Jesse    Lasky,    Lois    Moran,    Lois 
Wilson,    Will   H.    Hays,   Arthur   Hammerstein. 

The  colorful  crowd  was  on  hand 
early  to  welcome  the  Roxy  to  the 
rank  of  Broadway  theaters.  An  or- 
gan recital  in  the  grand  foyer  enter- 
tained patrons  until  show  time. 

On  Saturday,  the  Roxy  opens  at 
11:15  to  the  public.  The  early  open- 
ing is  to  give  patrons  opportunity  to 
inspect  the  theater,  with  an  organ  re- 
cital in  the  grand  foyer  scheduled. 
The  first  show  starts  at  12:00.  There 
are  to  be  four  and  possibly  five  de 
luxe  shows  daily.  Six  daily  perform- 
ances are  scheduled. 

The  executive  personnel  of  the 
theater  follows: 

S.    L.    ROTHAFEL — President    and    General 

Director 

W.      E.     ATKINSON — Vice      President     and 

General    Manager 


And  That's  That 


By  PHIL   M.'DALY 


A  NEAR  riot  was  caused  at  the 
Roxy  when  a  patron  who  had 
obtained  tickets,  returned  them  stat- 
ing he  could  not  attend  the  opening. 
Bidding  for  the  tickets  immediately 
started  with  the  ante  soon  reaching 
$25  per  ducat. 


Sleep  was  forgotten  by  the  entire 
organization  in  the  rush  to  make  the 
opening  deadline.  Despite  the  tre- 
mendous strain,  the  goal  was 
reached — and  with  a  minimum  of 
confusion. 


THE    STAFF 

Emo    Rapee     Musical    Adviser 

Frank    Moulan     Production    Adviser 

Clark    Robinson     Art    Director 

Louis    Lusty     Assistant    to    Roxy 

Orchestral    Conductors 
Erno    Rapee,    H.    Maurice    Jacquet,    Charles 
Previn,    Frederik    Stahlberg. 
Ballet 

Leo  Statts   Maitre  de  Ballet 

Leon  Leonidoff    Associate  Ballet   Master 

Production 

Max  Manne    Production  Manager 

Basil    Smith    Stage    Manager 

Frank   Schmeider    Chief    Electrician 

Arthur    Smith     Chief     Projectionist 

Edward    Roelker     Stage    Carpenter 

Frank   Metz    Chief-  of    Properties 

Frederick    Fischer    Wardrobe    Master 

Harriette    Rogge    Wardrobe    Mistress 

Abraham    Gabor    Music    Librarian 

Publicity 

Paul    Morris    Director    of    Publicity 

Aileen    St.    John    Brenon    Associate 

House  Staff 

Charles   W.   Griswold    House   Manager 

Kirk  McGee    Asst.   House   Manager 

Douglas  B.    Murray    ...Sup't.  of   Maintenance 

A.    C.   Jacobsen    House    Treasurer 

Col.  Howard  H.  Kipp Morale   Officer 

William    Smith    Chief    Engineer 

Nurses 
Grace   Marigla  Anne    Backerle 


When  the  immense  circular  rug  for 
the  Grand  Foyer  reached  the  theater 
about  noon,  the  crowds  on  the  side- 
lines became  well  nigh  unmanage- 
able. 


As  late  as  four  o'clock,  furniture 
was  being  placed  in  its  proper  posi- 
tion. It  didn't  seem  to  matter  who 
did  what,  so  long  as  each  piece 
reached  its  alloted  place. 


Roxy  had  everybody  stepping 
plenty.  As  late  as  mid-afternoon,  the 
lightings  were  changed  and  new 
effects  experimented   with. 


The  souvenir  program  published 
by  THE  FILM  DAILY  was  the  sub- 
ject of  much  favorable  comment. 


Anyway  you  looked  at  it,  it  was  a 
big  night  in  New  York. 


Warns  Against  Alleged  Swindler 
Warning  against  a  man  known  as 
Franklin  B.  Field,  advertising  cam- 
paign manager,  has  been  sounded  by 
the  National  Better  Business  Bureau. 
A.  M.  Russell,  Rialto,  Bozeman, 
Mont.,  entered  into  a  contract  for  a 
popularity  contest  staged  by  Field, 
who  is  said  to  have  disappeared  ow- 
ing $150  to  the  exhibitor.  A  warrant 
for  the  promoter's  arrest  on  charge 
of  grand  larceny  has  been  issued  at 
Big  Timber,  Mont.  The  expose  is 
part  of  a  campaign  being  conducted 
by  the  Inter-Mountain  Film  Board 
of  Trade,  Salt  Lake  City,  to  protect 
exhibitors. 


By  way  of  a  "beau  geste,"  store- 
keepers adjacent  to  the  Roxy  ad- 
orned their  windows  with  placards 
of  welcome. 


Herb  Lubin  was  everywhere  at 
once  yesterday.  He  superintended  a 
thousand  details  at  one  time.  The 
closer  the  opening,  the  better  his  voice 
seemed  to  get.  He  had  lost  it  com- 
pletely  earlier   in   the   week. 


Workmen  were  all  over  the  place. 
Six  hundred  cleaners  worked  all 
Thursday  night  and  Friday  in  order 
to  make  the  theater  spick  and  span 
for  the  opening. 


On  Paramount  Lot 
Hollywood— Chester  Conklin  has 
arrived  here,  the  first  player  to  come 
West  following  the  order  transferring 
feature  production  to  the  Coast. 
Lawrence  Grant  has  been  signed  an 
important  role  in  Adolphe  Menjou's 
next  "The  Head  Waiter."  Charles 
Lane  also  has  been  cast.  Esther  Ral- 
ston has  returned  to  Hollywood  from 
a  motor  trip  to  the  Grand  Canyon, 
where  she  vacationed  following  the 
completion  of  "Fashions  for  Women." 


New  London  Houses 
London — George  Smart,  owner  of 
Tolmer  Kinema.  is  planning  a  new 
house  to  cost  £70,000  and  seat  3,500 
on  Tower  Brodge  Rd.  near  Old  Kent 
Rd.,  S.  E.  At  Tooting,  a  2,500-seat 
house,  costing  £90,000  is  to  be  built. 


Official  Washington  took  full  no- 
tice of  the  premiere.  A  number  of 
Cabinet  members  traveled  from  the 
Capital  City  in  a  special  train  and 
departed  right  after  the  performance. 


Many  of  the  film  folk  in  the  audi- 
ence attended  the  newspaper  wo- 
men's annual  party  at  the  Ritz  later 
in  the  morning. 


Of  course,  in  the  early  hours  of 
Saturday,  the  Mirador,  Reuben's  and 
the  other  emporium's  where  the  elite 
gather  were  filled. 

Theater   at    Machias    Reopens 
Machias,  Me. — Wm.  G.  Means,  Jr., 
has  reopened  the  Gem  under  the  name 
of  the  Colonial. 


Non-Theatrical  Meeting 
Motion   Picture   Chamber  of  Com- 
merce   of    America,    (non-theatrical) 
will    hold   its   annual    dinner   meeting 
March    15. 


THE 


10 


-swan 


DAILY 


Sunday,  March  13,  1927  '^ 


Theater  Equipment  and  Management 


By   MICHAEL   L.    SIMMONS 


Economic  Devices 

German    Automatic    Machines    Now 

Here  May  Mark  New 

"Lab"  Methods 

In  the  past  week  two  of  the  de- 
vices brought  over  by  M.  Burlin  of 
the  German  firm,  Film-Kopier-Werke 
Rapid,  which  has,  in  all,  four  auto- 
matic machines  that  are  claimed  will 
revolutionize  present  laboratory 
methods,  once  their  efficacy  is  known, 
—were  demonstrated  to  this  depart- 
ment, and  the  results  were  considerab- 
ly impressive. 

The  automatic  titler,  as  illustrated 
here,  is  a  compact  mechanism  con- 
taining two  cameras  and  two  rotat- 
ing drums,  these  drums  having  three 
compartments  each  in  which  is  placed 
the  material  to  be  titled.  Thus  six 
different  pieces  of  titling  can  pro- 
cessed simultaneously.  As  demon- 
strated, an  unskilled  worker  can  pro- 
duce 35,000  feet  of  film  in  eight  hours. 
Its  primitive  simplicity  of  operation 
is  its  chief  recommendation.  Exact 
footage  of  each  title  is  obtained  by  a 
regulator  which  measures  automatic- 
ally the  footage  desired.  Cooper- 
Hewitt  lights  are  used  in  the  ma- 
chine, the  German  concern  having  an 
arrangement  with  the  former  to  fur- 
nish parts  and  accessories  for  those 
using  the  device  in  this  country. 

The  timing  machine  is  more  com- 
plex to  describe  in  principle,  but  just 
as  easy  of  operation  as  the  other. 
This  machine  automatically  tests  with 
immediate  accuracy  the  various  light 
differences  in  the  different  scenes  of 
a  picture,  thus  furnishing  the  labora- 
tory worker  with  a  key  system  for  ad- 
justing the  various  light  treatments 
in  making  duplicate  prints.  Both  neg- 
ative and  positive  are  run  through  an 
exposure  groove  which  registers  seven 
frames,  numbering  each  set  of  frames 
so  that  these  may  be  identified  when 
being  arranged  for  the  proper  light- 
ing adjustment  in  preparation  for 
printing. 

In  the  present  system,  this  timing 


Will  Screen  Safety  Messages 

MONTREAL — The  Montreal  Theater  Managers  Ass'n.  held  one  of 
its  largest  meetings  recently  when  47  of  the  58  theaters  in  Mon- 
treal were  represented  by  managers  or  assistant  managers,  the  chair- 
man being  George  Nicholas,  president  of  the  association.  The  meet- 
ing was  addressed  by  Arthur  Gaboury,  general  manager  of  the  Pro- 
vince of  Quebec  Safety  League,  on  the  subject  of  "Safety,"  who  dis- 
cussed the  subject  from  many  viewpoints.  Gaboury  suggested  that  the 
exhibitors  use  the  screen  for  the  purpose  of  diffusing  the  idea  of 
security  among  patrons  by  means  of  safety  messages  and  the  mana- 
gers present  agreed  to  conduct  a  campaign  for  the  education  of  the 
public.  Educative  matter  along  this  line  is  to  be  provided  and  the 
safety  messages  will  be  screened  at  performances. 


is  usually  guess  work  even  on  the  part 
of  a  highly  skilled  worker,  with  con- 
siderable time  spent  in  examining  and 
re-examining  scenes.  The  automatic 
timer  does  it  with  immediate  ac- 
curacy, marking  a  whole  reel  of  film 
m   an    hour. 

Two  other  devices,  an  automatic 
printer,  which  prints  five  prints  at  a 
time,  each  with  different  titles  if 
desired  and  operated  by  a  single  un- 
skilled worker;  and  an  automatic  de- 
veloping plant,  which  processes  120,- 
000  feet  of  film  in  eight  hours,  oper- 
ated by  only  three  workers,  (de- 
scribed in  last  Thursday's  issue  of 
THE  FILM  DAILY,)  were  not 
brought   here   for   demonstration. 

M.  Burlin,  of  the  firm's  home  office, 
and  H.  R.  Kossman,  in  charge  of  the 
American  office,  at  45  West  45th  St., 
declared  the  devices  are  ready  for 
marketing,  and  have  already  been 
placed  in  substantial  quantities  with 
European  firms. 


Armstrong  Gets  Cleveland  Branch 
Cleveland — George  W.  Armstrong 
is  new  manager  of  the  National  The- 
ater Supply  branch,  succeeding  Leo 
Dwyer.  Armstrong  formerly  was 
with  the  Argus  Co.  C.  W.  Denny, 
who  also  was  with  Argus,  is  head  of 
this   district  for   National. 


At  left,  is  the  automatic  titler 
which  titles  35,000  feet  of  film  in 
eight  hours,  operated  by  an  unskilled 
worker. 


At  right  is  the  timing  machine, 
which  tests  with  accuracy  the  light 
differences  between  scenes  and  offers 
a   key   for   adjustment   in   printing. 


The  Theater  Improves 

The  Mineola,  of  Mineola,  L.  I., 
which  opened  Friday  night,  has  two 
Westinghouse  generators,  two  Sim- 
plex machines,  two  G.  E.  high  inten- 
sity lamps,  all  furnished  by  the  Na- 
tional Theater  Supply   Co. 


The  Grand,  Great  Falls,  Mont., 
has  installed  complete  sections  of  new 
seats  in  the  orchestra  and  balcony 
floors.  These  are  upholstered  in 
French  grey  leather,  the  color  blend- 
ing with  the  general  decorative 
scheme  of  the  interior.  The  old  seats 
are  being  installed  in  the  gallery. 
The  house  is  managed  by  Will 
Steege. 


Complete  reconstruction  of  the 
Pontiac,  Saranac  Lake,  N.  Y.,  involv- 
ing an  increase  in  seating  capacity 
by  600  has  been  started.  Plans  are 
being  prepared  by  Scopes  and  Feust- 
man,  who  designed  the  original  build- 
ing. 


The  new  Bachechi,  Albuquerque, 
N.  M.,  being  completed  at  the  corner 
of  Central  Ave.  and  Fifth  St.,  will 
have  an  $18,000  Wurlitzer  orchestral 
pipe  organ.  The  contract  was  closed 
through  G.  A.  Levy,  Middle  West- 
ern representative  of  the  company  for 
one  of  the  Hope-Jones  unit  types. 

Painters  and  decorators  have 
started  work  on  the  Margaret  Helena, 
Mont.,  which  is  scheduled  to  undergo 
a  complete  renovation,  according  to 
Albert  Nadeau.  The  date  for  reopen- 
ing is  indefinite. 


The  Dixie,  Itta  Bena,  Miss.,  is  un- 
dergoing renovation,  which  includes 
the  raising  of  the  ceiling  to  a  Gothic 
design,  the  balcony  extended  back 
about  twenty  feet,  and  the  exits  made 
more  accessible.  Comfortable  opera 
chairs  will  replace  seats  now  in  the 
building,  the  stage  enlarged  for  vau- 
deville presentations,  and  a  new  car- 
pet laid. 


W.  T.  Pierce,  manager  of  the  Peer- 
less, Kiwanee,  111.,  has  returned  from 
Peoria  where  he  has  been  in  con- 
ference with  Hewitt,  Emerson  and 
Gregg  on  plans  for  the  remodeling 
and  enlarging  of  the  Peerless.  The 
work  will  start  early  in  Spring  and 
will  include  enlarging  the  stage  and 
the  addition  of  a  400-seat  balcony. 


Trick  Printer 

A  special  projection  printer  m 
chine  for  trick  work,  invented  by  Fr 
Waller,  head  of  the  miniature,  tit 
and  experimental  departments  at  tl 
Paramount  Long  Island  studio,  h, 
effected  important  savings  in  produ 
tion  costs. 

The  machine  can  speed  up  or  slo 
up  the  action  of  a  scene;  make  spl; 
screen  shots  from  straight  negativ 
enlarge,  reduce,  distort,  revolve  i 
make  trucking  shots  from  straigj 
negatives  and  also  do  lap-dissolvir 
from  straight  negatives.  It  saves  ei 
gaging  people  for  re-takes.  Wall, 
spent  18  months  in  perfecting  tr 
machine,  which  was  four  months  : 
construction.  Waller  has  also  ii 
vented  a  wave  machine,  which  giv< 
the  correct  movement  of  water  an 
provides  a  breaking  wave  which  rol 
over  itself. 

"Sorrows  of  Satan,"  "Tin  Gods 
"A  Kiss  for  Cinderella,"  "The  Ui 
tamed  Lady"  and  "The  America 
Venus"  were  among  the  productior 
made  at  the  Paramount  plant,  whic 
made  heavy  demands  on  the  minis 
ture  department. 


/ 


Page  Organ  Branch  in  Minneapolis 

Lima,  O. — E.  A.  Williams,  Jr.,  pre 
sident  of  the  Page  Organ  Co.  hen 
announces  his  company  will  ente 
the  Northwest  territory  in  the  nea 
future  with  offices  and  show  rooms  i 
Minneapolis.  L.  E.  Zweig  has  bee 
appointed  factory  representative  i 
charge  of  the  territory.  William 
states  that  as  soon  as  the  first  orga 
is  sold  in  this  field  a  service  man  wi. 
be  appointed  to  care  for  the  wants  c 
the  users.  Zweig  was  previous! 
affiliated  with  W.  Y.  Dwyer  ani 
Bros.,  of  St.  Paul. 


Buck  Manager  at  Maiden 

Maiden,  Mass.— William  H.  Bud 
of  Worcester  Capitol  has  been  mad 
manager  of  the  Strand,  Publix  house 


QUALITY   PRINTS 

Titles  and  Negative  Developing 

Release  Printing 

U.   S.   Film   Laboratories,   Inc. 

Hudson  Heights,  N.  J. 
Palisades   3678 


If  You  Are  in  the 


Market  for  Any  Kind  of 

MOTION  PICTURE 
APPARATUS 

CONSULT     US  AND    SAVE 

MONEY 

SEND  K)R  OUR  PRICE  LIST 

uyfiuociGHBys 

▼▼110  West  32n-dSr..Newyork.N.y.** 
Phone    Penna.    6564 

Motion  Picture  Department 


11 


DAILY  TIPS  WHICH  MEAH  DOLLABS  FOR  SHOWMEN 


Presentations 


By  CHARLES  P.  HYNES 


. 


"An  Affair  of  the  Follies 

(First  National) 

'  -amed  in  squares  and  ovals  and  ll- 

rinated    in     the     prevailing    color 

c-me,    were    large    photographs    of 

lis  Stone,  Billie  Dove,  and  Lloyd 

I  jhes  These  were  placed  on  either 
d  of  the  entrance,  at  the  front,  ana 

.Jthe  side-walls  of  the  lobby.  The 
1-quee  was  ablaze  with  golden 
iuts  Title  was  done  in  lamps  on 
•i i  er  end,  over  the  sidewalk,  while 
ijhe  front  the  title  was  carried  out 

Hrilarger  lights,  in  a  graceful  arch, 
grounded  by  a  double  row  of  blmk- 
„     lights.     The   effect   was   striking 

II  visible  for  a  long  distance.  In- 
sfe   lobby,   and   depending   from   the 

(cling  just  above  cashiers  booth, 
rt  title  was  again  utilized,  this  time 
ibng  fashioned  of  large  opalesque 
I  ers  that  stood  out  like  cameos  and 
airacted  added  attention  from  their 
citrast  to  the  prevailing  color 
E^eme— Frank  Hookulo,  Olympia, 
1  ston,  Mass. 

"The   Canadian" 
(Paramount) 

Hired    a    man    closely    resembling 

tUr       Meighan's     "double"     had     a 

vll-trained     police     dog    with     him. 

Ven  though  there  isn't  any  dog  in 

:  *  picture,  covered   the  back  of  the 

UK  with  a  bannered  blanket  reading. 

-homas    Meighan    in    the    Canadian 

,w  playing."    The  man  had  the  dog 

tricks    at    the    more    important 


ireet  intersections.  The  stunt  al- 
ays  attracted  a  lot  of  attention.— 
has.  S.  Morrison,  Imperial,  Jaclc- 
mville,  Fla. 

"The    Fire    Brigade" 
(M-G-M) 
As   this   is    college    town,    directed 
ublicity  to  draw  student  patronage, 
fie-up  with  the  fire  department  was 
asily  effected.     At  ten  minutes  past 
I  *elve,  just  as  the  students  were  be- 
ginning   to    come    out    of    the    class 
►  ooms    for    the    lunch    hour,    the    de- 
partment dashed  onto  the  campus  of 
he  Oklahoma  State  University.  This 
[roused  a  great  deal  of  interest,  and 
^ire  trucks  were  hung  with  banners 
tnnouncing  attraction.     The  marquet 
vas  decorated  at  night  with  red  flares, 
iurchased  by  the  gross  from  a  whole- 
j  Sale    fire-works    house.      Sirens    and 
=  ?ongs    augmented    effect    of    the    red 
3ares.— University    Theater,    Norma, 
~kla. 


tickets   were    offered    as   prizes.— Pat 
Heavey,  Liberty,  Terre  Haute,  Ind. 

"Love's  Greatest  Mistake" 
(Paramount) 
Tied  up  with  Liberty  Magazine  on 
published     story     of     picture        7,500 
stickers    reading    "Turn    to    Page    9 
were  pasted   on   front   covers   of   the 
magazines,    and    on   page ;  9   was    an- 
other   sticker    reading,       See    Loves 
Greatest  Mistake  at  the  Strand.    The 
tie-up  was  worked  through  the  local 
Libertv  representative.     The   magaz- 
ines were  sent  one  week  ahead  of  the 
usual  time  to  allow  the  staff  to  paste 
stickers— Sidney  Dannenberg,  Strand, 
Birmingham,  Ala. 

"Michael   Strogoff" 
(Universal) 
Tied  up  with  Wiles  Loose   Biscuit 
Co    for   164   window   displays.     Tied 
up   with    Plain   Dealer   for   a   contest 
which    involved    artistic    coloring    of 
pictures  of  characters  in  the  nlav.  Got 
the  endorsement  of  the  archdeacon  of 
the    local    orthodox    Greek    Catholic 
church        Arranged     with      Marshal 
Drug    Co.    for    book    displays    in    64 
windows.     Tied   up   wtih   one  of  the 
largest  banks  on  a  campaign.    Called 
one  of  the  teams  the  "Michael  Stro- 
croff  team"   and   offered   a   boxpartv 
at  the  Palace  during  the  showing  ot 
picture    to   winning   team.      Co-oper- 
ated with  the  Public  Librarv  for  dis- 
tribution  of   10.0(10   book  marks    and 
also  for  special  displays  of  books i  on 
R„  =  sia   of  the   time   of  Michael    S+ro- 
(roff       All    of   this    publicity   was    ef- 
fected    week    before     onemng.— lohn 
Rova!    Keith's  Palace.  Cleveland. 


How  B'way  Does  It 

Capitol 

"Fantasie  Comique"  was  the  petite  title 
of  the  Capitol  divertissement,  another  of  those 
peppy  dance  affairs  with  the  Chester  Hale 
girls  disporting  in  Tiller  fashion,  much  to  the 
delight  of  the  audience.  The  girls  are  well 
trained  and  they  can  step.  Ruth  Alpert  and 
John  Triesault  appear  first  on  the  program  in 
a  dance  called,  "A  Family  Affair  a  sort  of 
East  Side,  West  Side  number  with  the  danc- 
ers garbed  in  appropriate  costumes.  the 
setting  is  a  black  back  drop  with  a  'comique 
mask,  outlined  in  silver  against  the  black. 
Next  comes  "Columbine  and  Harlequin,  by 
Toyce  Coles  and  Roland  Guerard,  in  costume. 
The  Capitol  Ballet  girls  perform  Playful 
Maids."  They  wear  bright  green  tulle  frocks 
with  red  continental  hats.  The  setting  for 
the  last  number  uses  a  full  stage  with  a  tinsel 
drapery  all  across  the  back  of  the  stage,  and 
a  jet  pyramid  center  back  upon  which  the 
Hale  girls  are  standing  when  the  curtain  is 
drawn  for  their  number.  The  Chester  Hale 
girls'  number  is  "Pierettes."  They  wear 
silver  dance  tights.  The  entire  ensemble  joins 
in  the  finale. 


"Tell    It    To    Thp    Marines" 
(M-G-M) 

Made  arrangements  with  Cantnin 
^hmidt  of  the  Marine  Corps  to  1y>ve 
Marines  in  dress  uniforms,  as  well  as 
tr,e  colors  of  the  Moines  ro  be  re- 
tailed for  dutv  around  the  lohbv  wit* 
o-nns  The  manap"r  who  is  an  ex- 
Marine,  sent  out  innnO  postal  r-ard* 
nertaininrr  to  the  nature  and  si""--* 
them  as  follows:  "Yours  very  truly. 
Bv  an  ex-Marine."  Fortv  24-sheets 
were  posted  ten  dpvs  before  show- 
ing, and  special  oil  paintings  were 
nut  in  Wins  hotels.— S.  Seigel- 
baum,  St.  Paul.  Minn. 


Paramount 

A  John  Murray  Anderson  presentation. 
"Stone  Age  Follies,"  was  well  conceived  and 
developed  to  bring  out  comedy  values  more 
than  spectacular.  The  first  scene  showed  the 
Stone  Age  Theater,  consisting  of  a  back- 
ground of  rocks  with  rough  seats  hewn  m 
the  stone.  A  comedy  announcer  in  high  hat 
and  stone  age  costume  of  skins  introduced 
each  number.  First  appeared  six  show  girls 
in  "The  Stone  Age  Follies."  Their  costumes, 
like  all  others  in  this  offering,  were  very 
much  abbreviated  in  the  stone  age  skm  mode. 
This  was  followed  by  six  tap  dancers  ma 
lively  interpretation.  Rosa  Marino  as  the 
ballerina  followed.  Collins  and  Hart  pre- 
sented a  clever  comedy  acrobatic  skit  with  one 
of  the  team  performing  his  stunts  with  the 
aid  of  an  invisible  wire,  that  drew  plenty 
of  laughs.  The  second  scene  was  a  JunR'e 
presenting  the  show  girls  in  Fine  feath- 
ers "  a  peppy  tabloid  review,  featuring  highly 
colored  costumes  cut  to  represent  the  plumes 
of  various  birds.  Scene  three  was  the  Stone 
A»e  Ni"ht  Club  in  which  Lee  Mattison  and 
Beronyce  Branche  did  a  knock  down  dance 
in  the  manner  of  those  ancient  days  ihis 
was  followed  by  a  pony  ballet  and  Mazette 
and  Lewis  in  a  whirlwind  dance.  The  com- 
edy element  was  strong  in  most  of  the  num- 
bers,  and  the   offering  went  over  big. 

A  special  feature  was  Gertrude  Merle, 
channel  swimmer,  assisted  by  Aileen  Risgin 
and  Helen  Wainwright  in  an  Aquatic  Pre- 
sentation. This  was  well  staged  with  a  glass 
tank  and  appropriate  drapes.  Clinton  Lake 
gave  an  introductory  talk,  and  explained  the 
various  swimming  and  diving  feats  performed 
bv  the  three  champions.  Miss  Ederle  wore 
the  suit  she  used  in  swimming  the  English 
Channel,  and  gave  an  exhibition  of  the  var- 
ions  strokes  that  aided  her  in  her  famous 
swim. 


CHICAGO 
Capitol 

Wild  West  atmosphere  worked  up  with 
cowboy  costumes  on  the  musicians  and  out- 
door drops.  Opening  number  played  by  the 
orchestra.  A  trumpeter  was  silhouetted  on 
platform  above  the  orchestra,  featured  in  a 
solo.  Then  Del  Delbridge,  the  director,  ap- 
pears with  the  chorus  of  girls  in  cowboy  cos- 
tumes who  perform  a  snappy  dance  routine. 
This  is  followed  with  Denny  Looney,  tenor, 
and  the  orchestra  playing  a  popular  hit.  Tex 
Martin  contributed  a  rope  spinning  stunt  with 
monologue.  Then  Looney  returned  with 
"Covered  Wagon  Days"  sung  before  a  special 
drop  assisted  by  the  orchestra.  Mirth  Mack 
followed  with  some  sentimental  songs.  Mack 
and  Fredericks  kicked  in  with  some  eccen- 
tric hoofing  and  comedy  sidelights.  The 
finale  was  "Rio  Rita,"  with  the  chorus  in 
Mexican  costumes,  and  the  orchestra  and 
trumpeter    accompanying. 

Present-  O-  Grams 

Briefly  told  ideas  for  presentations 
from  all  parts  of  the  country.  We 
invite  you  to  send  yours. 

"Faust" 

Preceding  the  picture  the  Stanley  orchestra 
played  Gounod's  overture  from  "Faust."  A 
special  accompaniment  arranged  by  Graham 
Harris  added  to  the  entertainment  qualities 
of  the  picture.  The  ballet  was  presented  in 
a  special  prolog  featuring  the  Faust  theme. — 
Stanley,    Philadelphia. 

Presentations  in  Morocco 

Fez,  Morocco — Early  in  May,  a  new  thea- 
ter will  open  here.  It  will  use  stage  presen- 
tations   with    pictures. 


Kelly  Opposite  May  McAvoy 

Paul  Kelly  has  been  signed  as  leading  man 
opposite  May  McAvoy  in  her  next  Warner 
Bros.'  vehicle  "Irish  Hearts."  Others  in 
the  cast  are  Walter  Perry,  Warner  Rich- 
mond and  Kathleen  Kay.  Lloyd  Bacon  will 
direct. 


"Flesh  and  the  Devil" 
(M-G-M) 
Window  display  of  radio  goods  was 
arranged  with  a  tie-up  art  card,  car- 
rying the  play  date,  photo  still  and 
name  of  theater.  This  appeared  on 
the  busiest  thoroughfare.  Contest 
was  arranged  with  Terre  Haute 
Tribune.  It  was  taken  from  press 
book.  Contestants  were  asked  to 
solve  a  problem,  tracing  lines  to 
bring  out  the  features  of  Gilbert  and 
of  the  two  featured  players,  Greta 
Garbo  and  Lars  Hanson.  The  fea- 
ture   ran    for    four    days.      Theater 


"Wandering  Girls" 
(Columbia') 
Decorated  marouee  in  a  novel  wav 
and  strove  to  interest  the  passcrhv 
in!  the  picture.  An  attic  window  made 
of  compo  board  and  transparent  wax 
naper  was  erected  over  box  off  re. 
Against  it  was  placed  the  figure  of  a 
o-hl  iust  making  her  escape,  but  Paus- 
ing in  her  flight  to  decide  between 
two  sign  posts:  "Temptation  fc  Sor- 
row" and  "Happiness  &  Love.  Both 
w-re  illustrated  on  each  side  of  the 
window  along  the  marnuee  by  poster 
rutouts  and  original  art  work  show- 
ing iazz  scenes  vs.  borne  scenes.— 
R    P    Davis,  Cameo,  Pittsburgh. 


Strand 

The  presentation,  "Chopiniana"  featured 
music  throughout  by  Chopin  with  four  dance 
numbers.  Mile  Klemova.  ballerina  was  as- 
sisted by  Nikolas  Daks,  Georges  Kiddon  and 
the  ballet  corps.  Against  black  drapes  with 
soft  lighting  effects,  the  £rst  number  Polo- 
naise" opened  on  a  tableau  effect  with  the 
ballet  grouped  in  two  large  arc  es.  All  per- 
formers  appeared  in  white  costumes.  Three 
following  numbers  were  a  prelude,  mazurka 
and  valfe,  in  which  Mile.  Klemova  gave  a 
fine  interpretation  of  the  the  Chopin  themes 
ably  assisted  by  her  two  male  partners  and 
the  entire  ballet.  At  curtain,  another  tab- 
leau effect  with  the.  three  prmcipals  standing 
in  the  center  of  a  circle  formed  by  the  ballet. 


William  Morria  William  Morris.  Jr. 

w 

William  Morris  Agency 

1560  B'wav  Bry.  1637-8-9 

Accredited  World's  Foremost  Agency 


\      ARTHUR  SPIZZI 

AGENCY,  INC. 

Booking    the    Better    Picture 

Theatres 

i      Attractions  and  Presentations 

1560   Broadway  New   York 

Bryant  0967-8 


Standard 

VAUDEVILLE 

'Ifor  Motion  Picture  Presentation 

The  FALLY  MARKUS 

VAUDEVILLE  AGENCY 

Lackawanna  7876 
1579  BROADWAY,  NEW  YORK  CITY 


AMALGAMATED 
VAUDEVILLE  AGENCY 


Attractions  for 
Picture  Theatres 

Standard   Vaudeville    Acts 


1600  Broadway,  New  York  City 

Phone  Penn.    3580 


12 


—. v7&*l 


DAILY 


Sunday,  March  13,  19 


The  Week's  Headlines 


Monday 

Bankers  in  deal  may  swing  additional  compa- 
nies into  Stanley-West  Coast-First  National 
Pool. 

Exhibitors  of  Plymouth,  England,  oppose  Bir- 
mingham   boycott    of    Famous    product. 

Herbert  Brenon's  contract  with  Famous  dis- 
solved   by    mutual    consent. 

Excellent  Pictures  to  star  George  Walsh  in 
four   next   season. 

Harold  Home  Enterprises,  new  unit,  plans 
Seattle  chain, 

Tuesday 

Industry     unscathed     although     tax     measures 

were    proposed    in    43    states    during    various 

legislative    sessions   now   Hearing   close. 
West    Coast    Theaters   expansion    program    into 

neighborhood  states  about  to  start. 
Keith-Albee    plans    two    separate    chains,    one 

for    vaudeville    only    and   other    with    combi 

nation   policy. 
Charging      infringements      of      patents,      Bray- 

Hurd    Process    Co.    plans    to    sue    producers 

of    animated    cartoons    not    licensed    to    use 

the    patents. 
Ohio  measure  would  abolish  block  booking  and 

arbitration. 
P.     D.    C.    Corp.    takes    over    Gaiety,    B'way. 

and    46th    St.,    for    "The    King    of    Kings" 

showing. 

Wednesday 

National  presentation  circuit  planned  with 
Fanchon  &  Marco,  of  Los  Angeles,  as 
nucleus  in  move  to  combat  Publix  presen 
tation    circuit. 

Saxe  and  Fitzpatrick-McElroy  reported  joint- 
ly planning  theater  in  Marinette,  Wis.,  pos- 
sible   affiliation    of    circuits    seen. 

Goldstein  Bros.,  of  Massachusetts,  plans  chain 
for   New    York,    Mass.,    and    Conn. 

United  Artists  takes  over  Liberty  in  Kansas 
City  as  tenth  home  of  circuit. 

New  Jersey  votes  against  "blue"  bill  to  make 
Sunday   closing   a   matter   of   local   option. 

Synchrophone  Co.  ready  to  market  new  de- 
vice. 

Famous   buys   Langer   chain   in  Vancouver. 

First    National    plans    extensive    sales    drive. 

Thursday 

Fox  and  others  reported  being  sought  as  fac- 
tors in  big  First  National  pool,  P.  D.  C- 
Pathe-Keith-Albee-Orpheum  group  also 
named;  F.  B.  O.  denies  any  part  in  pro 
posed    deal. 

Stanley  bond  issues  outstanding  against  its 
properties    revealed    as    exceptionally    heavy. 

Four  new  laboratory  devices  imported  from 
Germany  may  revolutionize  laboratory  work. 

Publix  New  York  neighborhood  theater  build- 
ing program  launched  with    Brooklyn   house. 

Connecticut  tax  and  censorship  law  expected 
to  be  repealed. 

Stanley  Co.  buys  Bradder-Polloek  New  Jer- 
sey  chain   of    seven   houses. 

Friday 

"Roxy"  opening  an  outstanding  event  in  film 
history;  Broadway  houses  strengthen  pro- 
grams   in    anticipation   of    Roxy   debut. 

British  alarmed  over  drastic  clauses  of  new 
film  bill  which  aims  to   rehabilitate  industry. 

Delay  in  Federal  Trade  Commission  decision 
against  Famous  seen,  as  two  new  com- 
missioners   need   time   to   study   evidence. 

Four  hundred  to  attend  testimonial  to  Har- 
old   B.    Franklin. 

Keith-Albee  program  to  segregate  combina- 
tion and  straight  vaudeville  houses  well 
under  way. 

Saturday 

Agreement   Memorandum   signed   in   P.   D.   C- 

Pathe    Amalgamation. 
Notable    audience    pays    Roxy   tribute    at    gala 

premiere. 
F.   &  R.   looking  with   favor  on   First    National 

pool.       Attitude    indicates    a    possible    move 

to  include  F.   &  R.   and   Saxe  into  group. 
Paramount     reports    average    daily    patronage 

of    14,000  since  opening. 
Talk  in  Wall  Street  of  an  increase  in  Loew's, 

Inc.    dividend. 
Richard     C.     Fox    and     Goetz     Exchanges     in 

Buffalo   merge. 
Universal   engages   Bob   Curwood. 
Orpheum     official     denies     circuit     will     enter 

proposed  P.  D.  C.-Pathe-Keith  Albee  Merger. 


Exhibitor  Smothers  Film  Fire 
Mcintosh,  Minn. — John  Reek,  own- 
er of  the  Grand,  smothered  a  burning 
film  with  his  hands  when  it  took  fire 
while  he  was  threading  it  in  the  pro- 
jector. He  suffered  burns  about  the 
face  and  hands. 


F.  &  R.  Looking  with 
Favor  on  F.N.  Pool 

(Continued  from  Page  3) 
took    a    leading    part    in    discussions 
when   the  subject  first  was  proposed. 

Because  of  the  negotiations  in 
progress  between  Northwest  and 
Saxe  Enterprises,  for  a  pooling  of 
interest  of  the  two  circuits,  the  atti- 
tude of  Northwest  officials  on  na- 
tionalization assumes  an  added  sig- 
nificance carrying  with  it  as  it  does 
the  possibility  of  bringing  both  these 
Middle  West  circuits  into  the  Stan- 
ley-West Coast-First  National  pool. 

Northwest  has  a  chain  of  125 
houses  in  Minnesota,  North  and 
South  Dakota  and  Wisconsin,  while 
Saxe  has  45  theaters  in  Wisconsin. 


British  Trade  in  '26 

U.  S.  Government  Report  Shows  90 

to  95  Per  Cent  of  Films  Shown 

in  Great  Britain  Were  U.  S. 

Washington   Bureau   of  THE   FILM   DAILY 

"Approximately  90  to  95  per  cent  of  th« 
films  exhibited  in  Great  Britain,  it  is  esti- 
mated, are  American  productions,  according 
to  a  report  from  Assistant  Trade  Commis- 
sioner C.  Grant  Isaacs,  at  London.  About 
800  films  of  the  feature  class  (films  about 
6,000  ft.)  were  trade-shown  during  1926,  of 
which  about  20  were  obtained  from  the  U. 
S.  During  the  year  ended  July  31,  1926,  out 
of  761  films  trade-shown,  661  were  Ameri- 
can, 28  British,  27  French,  25  German,  and 
the  remainder  was  distributed  among  Con- 
tinental   and    other    producers. 

"The  film  trade  has  been  affected  by  the 
strike  period,  resulting  in  reduced  spending 
power  of  the  public,  but  not  to  the  extent 
that  imports  would  appear  to  indicate.  On 
the  whole,  the  position  of  the  film  trade  was 
well     maintained     during     1926. 

"Imports  into  Great  Britain  of  motion- 
picture  films  of  all  classes  during  1926  were 
62,428.000  linear  ft.,  a  decrease  of  approxi- 
mately 65  per  cent  from  the  179,304,000  ft 
in  1925.  and  of  about  45  per  cent  from  the 
114,652.000  ft.  in  1924.  Imports  of  blank 
or  raw  films  contributed  the  larger  portion 
of  the  decline.  Large  ouantities  of  imported 
film  were  reexported.  The  amount  of  foreign 
film  retained  in  Great  Britain  during  1926 
was  approximately  75  per  cent  less  than  in 
1°25.  and  about  62  per  cent  less  than  in  1924. 
Explanation  should  be  made,  however,  that 
the  tariff,  with  its  substantial  rates  of  duty, 
which  became  effective  July  1.  1925.  resulted 
in  the  imports  for  1925  attaining  an  excessive 
or  abnormal  volume.  The  iniports  for  1924 
may  be  considered  as  more  of  a  normal  val- 
ue, prior  to  the  imposition  of  the  tariff 
Larger  quantities  of  blank  or  raw  films  are 
therefore,  also  being  produced  in  Great  Brit 
ain.  The  decline  in  the  import  of  positives 
is.  likewise,  attributed  to  the  tariff.  Since  the 
imposition  of  the  tariff,  film-renters  have.  as 
much  as  possible,  limited  their  imports  to 
negatives,  and  have  had  the  printing  of 
positives     made     within     Great     Britain. 

"Imports  of  hlank  film  during  1926  tot-led 
JO  747  000  linear  ft.  as  comnared  ™.;th  126 
343  000  ft.  in  1925.  and  71.499.000  ft.  in 
1924.  Reexports  of  such  film  wfe  18  534.000 
linear  ft.  in  1926.  against  IS  683.000  ft.  in 
1025.  The  ouantities  retained  In  1926  and 
1Q25.  resnectivelv.  were  22.213.000  and  107.- 
660  000  ft.  Tt  is  difficult  to  market  imported 
film  stock  owing  to  the  present  price  level 
of    blank    film    on    the    British    market. 

Imports  of  negatives  or  films  containing 
a  nhotogranh.  whether  developed  or  not.  from 
whioh  rtos'tives  can  be  nrinted.  aggregated 
fi  425  000  linear  ft  in  1926.  as  cotrmared 
with  0  315.000  ft.  in  1925  and  6  6Q?  000  ft 
in  1°24.  Tn  1926  about  3  563.000  ft.  of 
negatives    were    reexported      atr^inst    6  253. OOP 

ft.     in     1925.        The     nnantities    of    negatives     i-p- 

fained  ;n  CJreat  Britain  during  1026  arM  1Q?5 
rPsnectivelv.  wt  2  B62  000  -nd  3  062  000  ft 
indicating  tb^t  less  than  half  of  the  negatives 
imported  dnrinPr  10^6  were  kept  for  pvblbi- 
tinn  During  1925  less  than  one-i-l-,;,-.!  of  the 
toi->1    negative    imports    were    retained. 

"The  imposition  of  a  dutv  on  positive  film 
lias  greatlv  reduced  t1.»  irrtlnme  imported  intri 
^-<->t  Britain — »o  1  ;  ?S6  OOP  line--  ft  in 
io->6  from  4-!  616  000  ft.  in  1925  and  36  461.- 
nnn  (t    ;n  1004 

"^nbctantial     m.nptit'eS    of    rtn«i*«VP    film    "T'P 

-stained      in      10?6 — about  12  173  000     Imea- 

f*        as      romoared      with  .38.451  000      ft.      in 

1094       A   larorpr  proportion  of  poeii'Ves  is  now 

printed    in    Great    Britain.  *   *   *   " 


Agreement  Memo. 

Signed  in  Merger 

(Continued  from  Page  3) 
of  a  two-thirds  vote  of  Pathe  stock- 
holders.     Little    apprehension    is    felt 
over    stockholders'    attitude    which    is 
regarded  as  favorable  to  the  deal. 

Contrary  to  ge""">1  belief,  Keith- 
Albee,  Orpheum  and  North  American 
Theaters  are  not  included  in  the 
P.D.C.-Pathe  merger,  except  possibly 
as  they  may  be  influences  because  of 
affiliations  with  the  respective  com- 
panies. Keith-Albee  and  Orpheum 
are  reported  dickering  for  a  separate 
pooling  of  interests,  although  this  is 
denied  by  Marcus  Heiman,  president 
of  Orpheum. 

At  the  office  of  Elmer  R.  Pearson, 
vice-president  and  general  manager 
of  Pathe,  who  is  reported  slated  for 
the  presidency  of  the  combination  of 
the  distributing  companies,  it  was  de- 
clared that  no  statement  on  the  mer- 
ger was  forthcoming.  Oscar  M.  Bate, 
genera!  counsel  for  P.D.C.  denied 
knowledge  of  any  negotiations  pend- 
ing. 


Picketing  Injunction  Permanent 

Injunction  against  local  operators 
and  musicians  unions  obtained  by  the 
59th  St.  and  Madison  Ave.,  Corp., 
owner  of  the  Plaza,  was  made  per- 
manent Friday  in  the  appellate  div- 
ision of  the  Supreme  Court.  A  strike 
has  been  in  progress  at  the  house 
since  October  1st,  when  picketing  was 
begun  but  stopped  by  a  temporary 
injunction. 


Woods  Gets  Pueblo  Post 
Pueblo,   Col. — C.  Clare  Woods  has 
taken  over  management  of  the   New 
Colorado,  Publix  house. 


Your  Income  Ia> 


Benefits  to  which  taxpayers 
entitled  under  the  Revenue  Act 
1926,  and  the  latest  regulations 
lating  to  the  income  tax,  are  o 
lined  in  this  series  of  articles 
which  the  following  is  the  twen 
third. 


Amounts  paid  or  accrued  within  the 
able  year  1926  as  interest  on  indebted' 
are  deductible,  with  certain  exceptions,  f 
gross  income  in  determining  net  inc. 
Such  items  include  interest  on  money 
rowed  to  defray  personal  expenses  and  mc 
borrowed  for  the  purchase  of  real  estate, 
a  person  owes  money  secured  by  a  Iiei, 
mortgage  on  his  home,  the  amount  of  inte 
paid  on  such  indebtedness  may  be  deduc 
However,  interest  need  not  be  evidenced 
a  lien,  judgment,  or  mortgage  to  make 
interest  thereon  deductible.  Frequently 
debtedness  is  evidenced  only  by  notes  » 
out    additional    security. 

Interest  paid  on  behalf  of  a  friend  or  t 
five  where  there  is  no  legal  obligation 
the  part  of  the  payer  can  not  be  deduc 
In  such  cases  the  payment  amounts  to  a  1 
or   gift. 

Since  interest  may  be  deducted,  it  foil 
that  interest  received  is  subject  to  the 
come  tax.  Interest  need  not  be  received 
cash,  but  is  constructively  received  when  c 
ited  and  held  subject  to  call.  For  exam 
interest  credited  to  a  taxpayer's  savings 
count  for  the  year  1926  is  income  for  I 
year. 


Spry   F.B.T.   Treasurer 

Boston — Thomas    B.    Spry,    distil 
manager  of  First  National,  has  bt 
elected  treasurer  of  the  New  Englal 
Film  Board  of  Trade. 


Record  Price  for  8th  Ave.  Ho" 

The  Reich  estate  has  sold  the  the- 
ater at  693  8th  Ave.  to  the  44th  St. 
Amuse.  Corp.  for  $390,000,  which_  is 
said  to  be  a  new  high  record  price 
for  inside  realty  on  8th  Ave.  This 
is  at  the  rate  of  $7,800  a  front  foot. 


Cleveland    Leases 

Cleveland — A  ten-year  lease  on  the 
Lakeview,  1064  Lakeview  Road,  h? 
been  sold  by  Fred  Goldwyn  to  Max- 
well, Cagan  6k  Cohen.  A  five-year 
lease  of  the  Peerless  at  3431  St.  Clair 
Ave.  has  been  given  by  Louis  Lam- 
prou   to   Lawrence   Barbalich. 


Take  Over  Ballard,  Seattle 
Seattle — Russo   &   Cobley  have   se- 
cured  control   of  the   Ballard,  a   sub- 
urban house. 


K.  C.  Firm  Gets  Another 

Kansas  City — Rialto  Theater  Coi 

which  recently  took  over  the  Roant 

and    Alamo,    has    leased    the    Bro; 

mour.  The  house  will  be  improve 

Marchal    Showing   Pre-release    Fil 

Hollywood — With  "Remember" 
the  initial  attraction,  the  Marchal  1 
adopted  a  pre-release  picture  polk 


List  your  name  in  new  leaflet  of 
reputable  cameramen  and  indus- 
trial film  makers  to  whom 
prospects  may  be  referred.  No 
cost  of  any  kind,  simply  send  in 
the  data. 


Bureau  of  Commercial  Economics 

1108-1 6th  St-  N.  W.  Washington.  D.C 


Schools,  Churches  and  Clubs 


using  Motion  Pictures 


Should  Subscribe  for 


THE  EDUCATIONAL  SCREEN 

and  keep  up-to-date  with  the 
new  films  and  new  equipment 

"1001     FIL  MS '       {Fourth  Edition) 

Complete  reference  booklet,  listing  nearly  3,000  educational  films  given 
at  reduced  rate  with  each  subscription 

$1.50  per  year  -  5  South  Wabash  Ave.,  Chicago,  III. 


Unrivaled  screen  quality 

The  photographic  superiority  of  Eastman 
Film — zealously  safeguarded  by  Kodak 
Research  Laboratory  experts — naturally 
makes  prints  on  Eastman  Positive  Film  from 
negatives  on  Eastman  Negative  Film  un- 
rivaled in  screen  quality. 

And,  since  the  public  appreciates  screen 
quality,  insistence  on  prints  on  Eastman  Film 
will  have  a  favorable  box  office  reaction. 

Prints  on  Eastman  have  the  black- 
lettered  identification  "Eastman" 
and  "Kodak'  in  the  transparent 
margin.      Look  for  it. 


EASTMAN  KODAK  COMPANY 

ROCHESTER,  N.  Y. 


Booked 


in  the 


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OUR  UNOFFICIAL  AM  BA55ADOR 


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The  biggest  showmen  of  the  country 
are  eagerly  booking  this  sensa- 
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Three  years  ago  Rogers'  name  was 
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His  daily  dispatches  are  printed  in  a 
leading  newspaper  of  the  151  largest 
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Rogers  is  getting  greater  publicity 
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Produced  by  C.  S.  Clancy 

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fe  NEWSPAPER 
j<FILMDOM 


AHDWEEKLY 
FILM  DIGEST 


VOL.  XXXIX     No.  60 


Sunday,  March  13,  1927 


Price  25  Cents 


THE  ROMANCE 
OE  THE  ROXY 

Notable  architects  who  have 
seen  the  Roxy  declare  it  is 
without  equal.  This  magnif- 
icent theater  marks  a  new 
milestone  in  the  history  of 
American  exhibition.  Its  story 
in  detail  is  given  in  this  spe- 
cial edition. 


FECIAL 


From  backstore,  make-shift 
theater  of  primitive  days  to  the 
gorgeous  Roxy  is  the  range  of  S. 
L.  Rothafel's  career.  His  expe- 
riences in  theater  development 
are  as  fascinating  as  they  are 
unique.  One  of  the  real  ro- 
mances of  the  industry. 


Page     Two 


THE  FILM  DAILY— Roxy  Section 


f 

w'      ^U 

J 

" 

\ 

i 

Harris  &  Ewing 


THE  whole  universe  serves  the  screen,  and  the 
screen  in  turn  serves  the  universe. 

The  motion  picture  theatre  has  become  a 
tremendous  factor  in  the  daily  lives  of  the  world's 
millions.  Here  they  see  splendid  stories,  marvelously 
produced;  they  hear  the  finest  music;  they  are  en- 
tertained, educated  and  inspired. 

The  Roxy  is  a  magnificent  institution  of  Service. 
Mr.  Rothafel  is  to  be  congratulated  by  the  motion 
picture  industry  and  by  the  public  whose  servant 
every  worthy  motion  picture  theatre  director  must 
be.  I  congratulate  him  for  his  splendid  personal 
attainments  and  for  this  theatre,  his  greatest  accom- 
plishment. I  wish  for  him  the  continuing  and  still 
greater  success  which  he  so  well  deserves. 


■^n^-^yj . 


THIl  FILM  DAILY— Rosy  Section 


Page     Three 


A  Few  Remarks  on  Roxy 


By  ROBERT  E.   SHERWOOD 


Editor  of  "Life"  and  author  of ''The  Road  to  Rome  ' 


».. «..«..»..  • . .  • .  .*..*■ 


The  author  of  these  "few  re- 
marks" needs  no  introduction  to 
any  one  who  ever  reads  a  popular 
magazine,  or  for  that  matter  a  so- 
called  high-brow  one.  It  is  alto- 
gether fitting  that  "Bob"  Sher- 
wood, a  distinguished  critic  of  the 
arts,  respected  alike  by  the  critical 
cognoscenti  and  the  lay  lover  of 
things  beautiful,  gives  this  intro- 
duction to  Roxy,  tvith  perhaps  a 
few  sidelights  that  are  not  gener- 
ally known. 


^EVERAL  years  ago,  the  editor  of  the 
Motion  Picture  News  decided  that  it 
was  about  time  for  someone  to  select 
the  twelve  individuals  who  had  con- 
tributed most  extensively  to  the  ad- 
vancement of  the  silent  drama  as  an  industry  and 
as  an  art. 

A  committee  of  one  hundred  people  was  named 
to  make  the  final  selections,  and  I  happened  (for 
some  reason)  to  be  a  member  of  that  committee. 
One  of  the  first  names  on  the  list  of  twelve  that  I 
submitted  was  that  of  Samuel  L.  Rothafel,  then 
commander-in-chief  at  the  Capitol  Theatre. 

When  the  editors  of  the  News  had  counted  the 
votes,  and  announced  the  results,  I  discovered  that 
a  considerable  majority  of  the  committee  of  one 
hundred  felt  as  I  did.  Samuel  L.  Rotha- 
fel was  elected  to  the  immortal  dozen, 
and  the  flags  on  the  Capitol  marquee 
fluttered  proudly. 

This,  it  is  well  to  observe,  was  before 
the  radio  craze  had  burst  with  its  full  fury 
upon  a  startled  public. 

Those  votes  were  cast  for  Roxy,  not  be- 

P a g e    Four 


cause  he  could  say  "Hello  Everybody!"  in  a  cheery 
voice  each  Sunday  evening — he  wasn't  even  on 
speaking  terms  with  a  microphone  at  that  time;  I 
and  many  others  voted  for  him  because  we  knew 
that  he  had  given  the  movies  a  new  dignity,  a  new 
importance,  in  the  eyes  of  the  movie  audience. 

The  Early  Day  Roxy 

Before  he  arrived,  the  cinema  was  a  crude,  awk- 
ward, messy  youngster,  thoroughly  unschooled  in 
the  ways  of  polite  society.  He  taught  this  uncouth 
child  how  to  wear  a  dress  suit,  how  to  handle  a  demi- 
tasse,  how  to  be  courteous,  gracious,  and  well  be- 
haved; he  gave  it  sophistication  and  poise. 

It  is  in  that  capacity  that  Roxy  appears  before 
the  public  on  the  occasion  of  the  opening  of  the 
magnificent,  stupendous,  colossal,  etc.,  theatre  that 
bears  his  nickname.  His  extensive  fame  at  present 
depends  almost  entirely  on  the  amazing  success  of 
himself  and  his  gang  over  the  radio;  but  the  fact 
that  he  is  proprietor  of  the  overwhelming  play- 
house is  due  to  his  genius  for  presenting  motion 
pictures  in  a  lovely,  melodious  and  legitimately 
artistic  setting. 

Roxy  was  born  forty-two  years  ago,  in  the  un- 
pretentious town  of  Stillwater,  Minnesota,  and  re- 
mained there  for  the  first  twelve  years  of  his  life. 
Then  his  parents  moved  to  New  York,  and  he 
started  in  confidently  to  conquer  the  great,  cruel 
city. 

New  York,  for  a  long  time,  had  much  the  better 
of  the  argument  with  this  fresh  young  fellow  from 
Stillwater,  Minnesota.  He  worked  first  as  a  cash 
boy  in  a  Fourteenth  Street  department  store,  and 
followed  that  with  a  wide  variety  of  small  jobs  in 
all  sorts  of  establishments. 

As  A  Mar  me 
When  Roxy  was  sixteen,  his  mother  died  and,  with 
no  domestic  ties  to  bind  him,  he  walked  boldly  up  to 
a   blue-clad   recruiting   sergeant   and   en- 
listed in  the  Marine  Corps. 

He  served  seven  strenuous  years  with 
the  Leathernecks,  went  through  the  Boxer 
Rebellion  in  China,  and  gathered  unto 
himself  one   medal. 

After  his  discharge,  he  selected  the 
metropolis    called    Forest    City,    Pennsyl- 

THE  FILM  DAILY— Roxy  Section 


vania,  as  the  scene  of  his  debut  as  a  movie  exhibitor. 
(Why  he  picked  out  Forest  City,  of  all  places,  is 
one  of  those  unsolved  mysteries.)  He  rented  a 
vacant  store,  equipped  it  with  chairs  from  the  local 
undertaking  parlor,  and  started,  through  a  noisy 
and  erratic  projector,  to  reflect  flickering  shadows 
on  a  wrinkled  screen. 

Gambarelli  did  not  dance  for  the  patrons  of  the 
theatre  in  Forest  City,  nor  did  Phil  Ohman  and  Vic- 
tor Arden  play  any  duets.  Nevertheless,  the  begin- 
nings of  the  Roxy  type  of  presentation  were  made 
in  these  humble  surroundings. 

Subsequently,  Roxy  returned  to  his  native  state 
and  operated  theatres  on  a  more  ambitious  scale  in 
Minneapolis  and,  later,  in  Milwaukee. 

In  1913  he  retraced  his  footsteps  eastward  and 
recrossed  the  moist  boundaries  of  Manhattan. 

As  manager  of  the  Regent  Theatre  he  made  an 
instantaneous  impression  on  movie  fans  and  on  the 
wiseacres  of  Longacre  Square  who  journeyed  up- 
town to  see  this  strange  new  form  of  entertainment. 

A  year  later,  when  the  Strand  Theatre  was  com- 
pleted, Roxy  was  selected  as  its  managing  director — 
and,  at  the  age  of  twenty-nine,  his  career  of  triumph 
was  begun.  He  introduced  remarkable  innovations 
in  the  arrangement  of  programs,  in  the  conduct  of 
the  theatre's  employees,  in  lighting  and  in  orchestra- 
tion. 

He  left  the  Strand  to  open  the  Rialto  and  the 
Rivoli.  In  1920  he  was  called  to  the  Capitol  and 
managed  to  put  that  previously  disorganized  play- 
house on  an  incredibly  profitable  basis. 

The  Conquest  Begins 

It  was  at  the  Capitol  that  Roxy  really  completed 
the  conquest  of  New  York.  This  theatre,  like  all 
other  theatres,  had  some  bad  pictures  and  some  good 
ones;  but  regardless  of  the  quality  of  the  feature 
films  Roxy  always  managed  to  stage  a  lively  and 
varied  show. 

Although  movie  audiences  were  supposed  to  be 
composed  entirely  of  incurable  low-brows,  Roxy 
gave  them  high-brow  entertainment  and  made  them 
like  it. 

He  gave  them  grand  opera  one  week 
and  the  next  week,  beautiful  orchestra- 
tions of  the  collected  works  of  Irving  Ber- 
lin; his  ballets  ranged  f  rom  "Les  Sylphides" 
to  the  Charleston;  he  presented  tabloid 
versions  of  the  Gilbert  and  Sullivan  operas, 
beautifully  staged   and  sung;   he  offered 


violin  solos  by  the  great  Frederic  Fradkin  and  saxo- 
phone solos  by  Rudy  Wiedoft. 

Roxy's  orchestral  settings  for  scenic  films  and 
news  reels  were  always  in  perfect  harmony  with  the 
subjects  on  the  screen.  They  emphasized  the  beauty, 
drama  and  humor.  In  this  connection,  I  shall  never 
forget  "Die  Walkure"  as  played  by  the  Capitol  or- 
chestra when  the  pictures  of  the  air-ship  "Los  An- 
geles," as  it  arrived  in  New  York  from  Germany, 
were  first  shown. 

Furthermore,  Roxy  did  some  pioneering  at  the 
Capitol.  During  his  directorship,  Ernst  Lubitsch, 
Pola  Negri  and  Emil  Jannings  were  introduced  to 
American  audiences  for  the  first  time  in  "Passion," 
and  he  was  responsible  for  the  initial  presentation 
ol  such  daring  experiments  as  "The  Cabinet  of  Dr. 
Caligari"  and  "Nanook  of  the  North." 

On  the  Air 

Two  years  ago,  Roxy  announced  that  he  was  about 
to  leave  the  Capitol  and  start  up  in  business  on  his 
own  hook.  Substantiating  this  statement,  a  yawn- 
ing chasm  appeared  in  the  block  between  Fiftieth 
and  Fifty-first  Streets  on  Seventh  Avenue,  and  the 
public  was  advised  that  this  vacancy  would  ulti- 
mately be  filled  with  the  biggest  theatie  of  them  all. 
Now  the  excavators,  the  drillers,  the  riveters,  the 
bricklayers,  the  painters,  the  decorators  and  the  press 
agents  have  completed  their  mammoth  task,  and  the 
paying  guests  are  about  to  be  asked  in. 

It  is  an  exciting  event  in  our  town — exciting,  not 
because  of  the  opening  of  a  gorgeous  new  film  pal- 
ace (that  sort  of  thing  is  happening  all  the  time) 
but  because  this  elaborate  structure  glows  with  the 
warming  personality  of  Samuel  L.  Rothafel. 

As  a  radio  broadcaster,  Roxy  has  won  the  affec- 
tionate esteem  of  millions  of  people  who,  knowing 
him  only  through  the  sound  of  his  voice,  regard 
him  sentimentally  as  a  sort  of  combination  of  Little 
Eva  and  Santa  Claus.  They  will  be  delighted  to 
hear  that  Roxy  is  to  talk  to  them  again  from  his  own 
luxurious  studio. 

For  the  others  who,  like  myself,  prefer  to  respect 
and  admire  Roxy  for  his  work  as  an  ex- 
hibitor of  moving  pictures,  the  opening  of 
this  new  theatre  is  of  considerably  greater 
importance. 

It  means  that  Roxy  is  to  have  his  own 
temple,  in  which  he  himself  is  the  supreme 
high  priest,  at  liberty  to  conduct  services 
in  his  own  way. 


THE  FILM  DAILY— Roxy  Section 


Page    Five 


{■  ii 


Page     Six 


THE  FILM  DAILY— Roxy  Section 


Herbert  Lubim 


By  S.  JAY  KAUFMAN 


A  BIOGRAPHY  of  Herbert  Lubin  would,  or- 
dinarily, result  in  superlatives,  but  they  are 
made  unnecessary  by  a  statement  of  facts. 

The  name  of  Herbert  Lubin  may  be  spelled  out 
as  one  of  the  fascinating  American  romances  which 
combines  finance  and  art. 

He  was  schooled  in  the  university  of  the  practical 
— both  in  the  motion  picture  industry,  in  its  many 
ramifications  and  in  the  solidity  of  sound  business. 

In  every  phase  of  the  film  business,  he  has  dis- 
played a  fine  judgment  and  an  uncanny  foresight 
and  is  recognized  in  financial  circles  as  a  man  whose 
ability,  opinion  and  integrity  are  unquestioned  on 
Wall  Street,  on  Broadway  and  in  Hollywood. 

This  well  founded  reputation  as  an  organizer  and 
executive  aroused  and  brought  about  the  coopera- 
tion of  the  nation's  leading  bankers,  which  resulted 
in  the  development  of  the  Roxy  Theatre,  involving 
the  expenditure  of  over  $10,000,000  and  which  is 
the  outstanding  achievement  of  his  career. 

To  Mr.  Lubin  belongs  the  credit  of  establishing 
the  Roxy  Theatres  Corporation  which  he  piloted  to 
a  successful  conclusion. 

The  first  step  in  the  development  of  this  enter- 
prise was  the  selection  of  a  suitable  site  for  the  the- 
atre, a  search  which  covered  a  period  of  over  a  year. 
Almost  every  location  along  Broadway  was  con- 
sidered from  5  5  th  Street  and  down  to  46th,  but  the 
present  plot  was  decided  upon  for  several  vital 
reasons: 

1 — Because  of  its  freedom  from  traffic  and  its 
accessibility  in  the  heart  of  the  theatrical  district. 

2 — Because  its  size  made  possible  the  erection  of  a 
theatre  of  the  magnitude  of  the  Roxy  and  an  ex- 
traordinarily large  marquee  to  protect  patrons  in 
inclement  weather. 

3 — Because  it  lent  itself  to  a  main  foyer  entrance 
where  patrons  can  be  comfortably  housed  while 
waiting  for  a  change  of  program. 

With  the  location  decided  upon  Mr.  Lubin  nego- 
tiated with  William  Guthman  of  Bing  &  Bing,  Inc. 
and  within  half  an  hour  the  deal  was  closed.  Con- 
tracts were  drawn  by  Harry  G.  Kosch  of  New  York 


and  Sonnenschein,  Berkson,  Lautman  and  Levinson 
of  Chicago. 

Immediately  after  this,  negotiations  were  started 
and  for  the  first  time  in  the  history  of  theatrical 
business  a  loan  was  made  for  $4,250,000  by  S.  W. 
Straus  &  Co.  for  a  theatre  only,  with  no  commercial 
building  adjoining.  This  is  the  only  loan  of  this  size 
of  its  kind  and  it  evidenced  the  faith  S.  W.  Straus  & 
Co.  had  in  the  potentialities  of  the  Roxy  Theatre. 
These  negotiations  successfully  effected,  the  junior 
financing  was  completed  with  the  bankers,  Pope 
Richardson  &  Co.   and  Mulliken  &  Roberts. 

Immediately  following  the  success  of  the  project, 
Mr.  Lubin  announced  that  the  corporation's  activi- 
ties would  not  be  confined  solely  to  the  enterprise  at 
Seventh  Avenue  and  Fiftieth  Street. 

The  Roxy  Circuit  Inc.  was  organized  with  a  view 
to  establishing  a  kindred  institution  in  every  import- 
ant center  in  greater  New  York  and  developing  the 
same  type  of  theatre  throughout  the  United  States. 

The  second  of  these  new  theatres  which  will  be 
known  as  the  Roxy  Mansion  at  Lexington  Avenue 
and  5  8th  and  59th  Streets  has  already  reached  the 
building  stage.  It  will  seat  4,000,  drawing  its  audi- 
ence from  the  smartest  section  of  the  city. 

The  third,  which  will  be  known  as  the  Roxy  Mid- 
way, will  be  built  on  Broadway  between  74th  and 
75th  Streets,  and  will  seat  4,000. 

The  Roxy  Circuit  Inc.  which  controls  the  parent 
Roxy  Theatre  and  of  which  Mr.  Lubin  is  president 
will,  of  course,  control  the  others  and  the  type  of 
entertainment  which  has  made  S.  L.  Rothafel  an 
international  figure,  will  be  the  feature. 

Herbert  Lubin  has  made  this  possible  by  a  superb- 
ly powerful  will,  and  what  he  has  made  possible  is 
far  reaching,  not  only  as  it  relates  to  the  Roxy  Cir- 
cuit, Inc.,  but  to  the  public.  I  know  no  greater  con- 
tribution to  civilization  than  a  chain  of  theatres 
along  Roxy  lines.  To  combine  comfort,  convenience 
and  beauty  in  a  theatre  in  order  that  the  finest  in  the 
arts  may  be  seen  and  heard  is  magical. 

Know  Herbert  Lubin,  magician! 


THE  FILM  DAILY— Roxy  Section 


Page    Seven 


The  Roxy  Auditorium — the  Last  Word  in  Theatre  Architecture 


Page    Eight 


THE  FILM  DAILY— Roxy  Section 


The  ROMANCE  of  the  ROXY 


A  Fascinating  Stroll  Through  the  Fairyland 
of  the  World's  Largest  and  Greatest  Theater 


R( 


OME  can  be  seen  in  a  day.  It 
cannot  be  fully  appreciated 
within  a  year  of  intensive 
sightseeing.  The  Louvre  may  be  visited  between 
breakfast  and  luncheon.  Its  art  treasures  invite 
weeks  of  compelling  interest.  So  with  the  Roxy.  A 
dream  come  true.  The  world's  largest  and  greatest 
theater. 

It  is  indeed  a  lasting  monument  to  the  greatest 
force  for  wholesome  amusement  the  world  has  ever 
known — the  motion  picture.  A  shrine  dedicated  to 
the  universal  language  of  music.  Its  four  walls  en- 
compass a  veritable  fairyland  of  novelty,  comfort 
and  conveniences.  To  view  the  innermost  work- 
ings of  this  majestic  temple  of  amusement  is  in  it- 
self an  education.  The  finished  product  of  the  master 
craftsman,  Samuel  L.  Rothafel,  stands  supreme  in 
its  remarkable  and  revolutionary  achievements. 

The  first  impression  on  entering  the  Roxy  is  that 
of  agreeable  surprise.  You  are  prepared  for  the  un- 
usual. Your  expectation  is  more  than  realized. 
Your  eyes  encounter  so  much 
that  is  out  of  the  ordinary  that 
you  find  it  difficult  to  center 
your  thoughts  on  any  one  fea- 
ture. 

The  size  of  the  stage  and 
proscenium  arch  amaze  you. 
No  other  structure  in  the  world 
equals  their  proportions.  From 
this  point  the  theater  radiates 
out  fanlike,  with  a  tremendous 
sweep  of  balcony  at  the  widest 
point  and  a  shimmering  bronze 
dome  overhead.  It  is  vast.  It 
is  amazing  in  its  sheer  beauty  of 
design  and  decoration.  A  sym- 
phony in  color.  A  harmonious 
blending  of  luxurious  draperies 
clothing  an  architectural  mas- 
terpiece. 


by 
JACK  ALICOATE 


These   are  first   general   im- 


The  Roxy's  tuning  Lyre,  the  most  elaborate  ever  produced  by 
the  Deagan  Co.,  and  pitched  to  AA40   Universal  Low. 


pressions.  Although  it  is  the  largest 
theater  in  the  world  it  possesses  an 
unmistakable  atmosphere  of  inti- 
macy. That  in  itself  is  an  architectural  achievement. 
There  are  so  many  features  of  outstanding  interest 
that  you  are  undecided  on  which  to  center  your  at- 
tention first. 

The  stage  has  a  distinct  appeal.  There  is  always 
a  fascination  in  getting  a  glimpse  "behind  the 
scenes."  The  Roxy  stage  is  set  low,  so  that  no  matter 
where  you  sit  in  the  auditorium  you  are  looking 
down  and  not  up.  It  is  divided  into  four  sections, 
two  of  which  are  on  elevators.  They  can  be  raised 
or  lowered  at  will,  controlled  by  hydraulic  electric 
apparatus.  Complete  sets  can  be  built  so  that  a 
change  of  scenery  can  be  made  in  twenty  seconds. 
The  stage  area  is  so  vast  that  a  performance  of  the 
most  elaborate  production  can  be  given. 

There  is  a  huge  cyclorama  for  diffusing  sound. 
This  great  bulk  of  steel  and  plaster  weighing  ten 
tons  can  be  lifted  with  the  ease  of  a  handkerchief. 

Here  also  is  an  immense  curtain 
with  its  great  double  tableaux 
effects.  There  are  magic  drap- 
eries for  the  two-color  effect 
that  will  take  light  and  absorb 
it.  A  complex  system  of  traps  is 
designed  for  the  handling  of 
scenes.  As  you  stand  in  the 
center  of  this  vast  stage  with 
these  mammoth  mechanisms  all 
around  and  above  you,  it  trans- 
ports you  back  to  childhood 
fancies.  At  last  you  have  found 
the  magician's  workshop — the 
home  of  the  genii — the  castle  of 
the  giants. 

Here  modern 
greater  wonders 
azement     and 

than  were  ever  pictured  in  those 
fairy  tales  of  long  ago.  For  that 


science  works 
for  your  am- 
entertainment 


THE  FILM  DAILY— Roxy  Section 


Page    Nine 


is  the  mission  of  the  Roxy.  When  you  enter  its 
portals  you  step  magically  from  the  drab  world  of 
confusion  and  cares  into  a  fairy  palace  whose  pre- 
siding genius  entertains  you  royally  with  all  the  fine 
allurements  that  art,  science  and  music  can  offer. 

That  is  the  spirit  of  this  Cathedral  of  the  Motion 
Picture.  It  is  reflected  in  everything  about  you. 
Here  in  front  of  us  is  the  huge  pit  in  which  the 
orchestra  brings  to  you  all  the  rich  treasures  that 
music  affords.  Over  100  specialists  of  their  respec- 
tive instruments.  There  are  no  less  than  four  cele- 
brated conductors  to  interpret  for  you  your  favorite 
compositions. 

Let  us  tarry  a  moment  at  this  great  department  of 
music.  Here  is  the  last  word  in  a  musical  library.  It 
is   conceded    to   be   the   largest   theater   collection, 


topping  even  George  Eastman's  at  Rochester.  Ten 
thousand  numbers  and  fifty  thousand  orchestrations. 
Almost  unbeliveable.  But  here  they  are  in  these 
myriads  of  special  cabinets  covering  the  walls  of  the 
library.  You  will  be  interested  to  learn  that  the 
nucleus  of  this  collection  was  provided  by  Victor 
Herbert's  library  which  Mr.  Rothafel  purchased.  It 
requires  a  small  army  of  librarians,  arrangers  and 
copyists  to  properly  handle  them. 

Here  in  the  orchestra  pit  an  unusual  sight  con- 
fronts you.  It  holds  three  immense  organ  consoles. 
A  miracle  of  modern  music  come  to  pass  with  the 
aid  of  electricity.  Can  you  picture  it?  A  grand 
organ  being  played  simultaneously  by  three  men. 

The  Kimball  organ  is  a  masterpiece  of  construc- 
tion.   It  is  installed  in  special  sound  proof  chambers 


|BATTER> 
I  ROOM  J 


The  drawing  across  the  bottom  of  these  two  pages  shows  a  complete  cross  section  of  the  Roxy   Theatre  building,  indicating   the 
various  innovating  features.     On  this  page  is  the  portion  of  the    theatre  including   the  entrance  hall,  grand  foyer,  refrigerating 


Page     Ten 


THE  FILM  DAILY— Roxy  Section 


under  the  stage.  Thus  the  sound  comes  directly 
from  the  orchestra  pit.  It  has  the  properties  of  a 
symphony  orchestra.  It  is  capable  of  a  range  for 
musical  production  perhaps  never  before  attempted 
on  any  organ. 

Some  conception  of  its  magnitude  can  be  gleaned 
from  the  fact  that  the  main  organ  chamber  is  sixty 
feet  long,  thirteen  feet  deep  and  eighteen  feet  high. 
The  tone  openings  into  the  pit  are  approximately 
sixty  feet  long  and  eight  feet  high,  allowing  the  tone 
of  the  organ  to  reach  the  theater  from  the  same  posi- 
tion as  the  large  symphony  orchestra.   This  increases 


the  possibilities  of  blending  colors.  It  is  ideal  when 
playing  with  the  orchestra.  Truly  it  is  styled  "The 
Organ  With  the  Million  Voices."  A  faint  concep- 
tion of  the  electrical  control  of  this  instrument  is 
realized  when  you  are  told  that  in  one  cable  alone 
are  over  45,000   wires. 

It  would  seem  from  this  that  the  possibilities  of 
employing  the  musical  Muse  for  your  entertainment 
had  been  exhausted.  But  high  up  in  the  proscenium 
another  innovation  has  been  worked — the  Deagan 
Chimes.  They  consist  of  21  bells — real  tower 
chimes,  such  as  designed  for  belfry  or  open  air  use. 


GRI&  ?  i!?ON 


I     «...  ' 


CYCLORAMA 


STAGE  FLOOR 
ON  LIFTS 


m 


and  ventilating  mechanism.     It  will  easily  be  seen  that  the  auditorium  ^co^oratfil^nyj^alJ^Zn"e8    ™    ^'^      ^ 
stage  is  located  in  the  corner  of  the  approximately  square  auditorium.     Courtesy  of    Science  and  invention. 


THE  FILM  DAILY— Roxy  Section 


Page    Eleven 


Do  not  confuse  them  with  the  ordinary  chimes  that 
you  hear  in  the  organ  and  played  by  the  percussion 
man  or  drummer.  So  great  is  their  vibration  that  it 
was  necessary  to  place  them  behind  enormous  shut- 
ters to  control  the  immense  volume  of  sound. 

Finally,  the  assembling  of  musical  units  is  com- 
pleted through  a  Fanfare  Chamber  high  up  in  the 
other  chambers  where  the  organ  is  usually  located. 
This  fanfare  is  equivalent  to  twenty-four  trumpets 
and  sixteen  trombones. 
Picture  this  galaxy  of 
musical  forces  supple- 
mented by  a  chorus  of 
100   trained   voices. 
The     possibilities     can 
readily  be  imagined. 

Innovations  De  Luxe 
We  are  only  scanning  the  high- 
lights of  all  the  rich  treasures  so 
painstakingly  assembled  under  the 
roof  of  the  Roxy  for  your  diver- 
sion. Already  you  begin  to  realize 
that  revolutionary  things  have 
taken  place  in  the  world  of  the 
theater.  •  There  are  many  more  de- 
lightful innovations,  too. 

Without  proper  acoustics  all 
this  tremendous  effort  at  musical 
entertainment  would  go  for 
naught.  So  cunningly  has  the 
architectural  scheme  been  built 
that  the  acoustics  are  perfect.  The 
facilities  for  lowering  the  stage, 
the  height  of  the  proscenium,  the 
flattening  of  the  domes,  the  ma- 
terials used,  and  the  general  con- 
tours— all  these  factors  contribute 

a        remarkable       effect.  Anyone     Ornate    detail,    with    an    imaginative    flow   of    rhythm    and 

_       1    •  f  1  .        structure  marks  the   various  units   of   decoration. 

speaking  from  the  stage  is 
heard  in  the  remotest  seat  in  the  theater.  We  must 
not  overlook  that  cut  in  the  balcony  from  where 
the  projection  operates.  It  permits  the  sound  to 
travel  underneath  and  through  into  the  farthest  cor- 
ner of  the  mezzanine.  Seated  in  the  balcony  you  real- 
ize another  innovation.  Because  of  this  cut  you  can 
readily  observe  the  people  in  the  orchestra.  Here  is 
one  of  the  secrets  of  the  air  of  intimacy. 

The  placing  of  the  projection  booth  in  the  front 
of  the  balcony  you  will  realize  is  another  radical  de- 
parture.     In    most    motion    picture    theaters    the 


"throw"  is  so  lengthy  that  the  figures  on  the  screen 
are  often  distorted.  The  "throw'  in  the  Roxy,  in- 
stead of  being  the  usual  two  hundred  and  fifty  feet, 
is  exactly  one  hundred  feet. 

Projection  Without  Peer 
The  projection  booth  is  an  institution  in  itself. 
Here  are  sixteen  operators  working  on  various  shifts 
— an    unheard    of   thing    in    any    picture    theater. 
There  are  a  battery  of  projection  machines  of  vari- 
ous types  such  as  was  never 
before     assembled     in     one 
booth.    The  Vitaphone  with 
its  synchronization  of  sound 
and  pictures  opens  up  an  en- 
tirely new  world  of  musical 
possibilities.    It  brings  to  you 
as  you  are  seated  in  the  Roxy 
all  the  greatest  operatic  voices  as 
well   as   the   work   of   celebrated 
musicians  and  entertainers.     The 
unique  Spoor  Natural  Vision  in- 
vention with  its  third  dimension 
achievement  will  have  its  world 
premiere  installation  in  the  Roxy. 
Another    achievement    that    en- 
riches  the   possibilities   of  screen 
entertainment.    You  could  spend 
hours  examining  the  innovations 
in  this  projection  booth  and  find 
the  experience  vastly  diverting. 

The  screen  itself  has  not  been 
overlooked  in  Mr.  Rothafel's  sin- 
cere  desire   to   afford   you  some- 
thing superlative  in  motion  pic- 
ture presentation.   The  screen  you 
will  note  is  the  exact  size  of  the 
picture.      Instead    of    the    usual 
black   masking,   a   delicate  gauze 
behind  which  there  is  a  cyclorama 
of  silver  cloth  with  various  colored  lamps  playing  on 
it  gives  a  soft,  diffused  light  to  the  picture.   A  secret 
process  of  the  master  of  modern  entertainment.  The 
result  of  nine  years  of  experimentation. 

It  seems  almost  incredible  that  all  these  innova- 
tions could  be  prepared  for  your  enjoyment  by  any 
one  individual  and  offered  under  one  roof.  If  any 
might  question  that  Roxy  is  a  master  entertainer, 
here  before  us  is  the  proof. 

You  must  observe  it  all  from  the  vantage  point 
of    the    balcony    to    secure    a    proper    perspective. 


Page     Twelve 


THE  FILM  DAILY— Roxy  Section 


An  elevator  takes  us  comfortably  and  speedily 
to  three  different  balcony  levels — the  top, 
middle  or  front  sections. 

From  the  balcony  we  gain  a  finer  concep- 
tion of  the  architectural  design  and  beauty  of 
the  entire  structure.    An  accomplishment  in 


Ornamental    head    in 


er.  There  are  the  foyers,  the  rotunda,  the  halls. 
The  administrative  offices  are  upstairs.  Here 
also  is  the  broadcasting  room.  A  fully  equip- 
ped hospital.  Shower  baths,  library,  innumer- 
able offices  and  rooms  for  eevery  conceiyable 
requirement.     This  achievement  of  one  man's 


wtnu/ntniai      lll'ua      in  1*  '        "        J  1  111 

both  engineering  and  architecture.    But  it  re-    f™*e  %%%djn  the  personality  is  indeed  remarkable. 


quired  a  harmonious  decorative  scheme  as  a 
proper  setting.  Indeed  the  correct  decorative  treat- 
ment was  the  final  touch  to  properly  clothe  it  and 
bring  out  all  the  beauty  and  brilliance  of  this  Cathe- 
dral of  the  Motion  Picture.  The  rough  white  plaster 
models  were  transformed  into  a  harmonious  scheme 
of  color  which  with  the  rich  velour  draperies  of 
golden  brown  complete  the  Spanish  note  of  the 
architectural  conception.  Then  the  ancient  spears 
and  halberds  in  their  artistic  brackets  placed  about 
the  walls — a  little  detail  completing  the  picture. 

Lightings 

Like  all  works  of  art,  proper  lighting  is  vitally  es- 
sential to  bring  out  its  intrinsic  beauty.  From  the 
wrought  iron  fixtures  the  light  glows  without  being 
obtrusive.  The  domes  are  illuminated  so  that  the 
glow  is  delicately  transfused  to  the  entire  audito- 
rium. As  the  footlights  and  other  lights  begin  to 
play  on  the  stage  and  in  the  proscenium,  they  are 
reflected  in  this  huge  auditorium,  creating  a  myriad 
colors  and  moods  that  are  indescribable. 

Such  is  the  setting  for  the  presentation  of  the 
new  Roxy  standard  of  motion  picture  entertain- 
ment. We  have  simply  strolled  through  the  empty 
theater.  As  Roxy's  guest  during  the  performance 
you  realize  that  your  comfort  has  not  been  over- 
looked. You  sink  into  a  richly  upholstered  seat.  It 
affords  unusual  pleasure  to  realize  you  are  not 
cramped  for  space.  People  pass  before  you  to  their 
seats  without  touching  your  knees.  A  new  system 
of  seat-indicator  lights  has  guided  you  without 
confusion.  Every  vacant  seat  is  instantly  shown  on 
an  indicator  board  near  the  entrances.  You  are  now 
ready  to  enjoy  a  few  hours  of  entertain- 
ment, and  in  an  atmosphere  of  luxury  and 
beauty  that  only  Roxy  could  have  achieved. 
An  elaborate  air  conditioning  system  puri- 
fies the  very  air  you  breathe  and  keeps  the 
temperature  always  normal. 

After  the  performance  you  might  desire 
to  inspect  the  rest  of  this  marvelous  struc- 
ture. We  have  only  viewed  the  theatre  prop- 


The  muses  of  song  feature 
part  of  the  frieze  design 
on  the  walls  of  the  Roxy. 


Other  Features 
It  is  simply  additional  evidence  of  not  only  fore- 
sight but  the  imagination  that  seems  to  be  without 
boundary  in  the  creation  which  will  stand  as  a  mon- 
ument to  its  progenitor. 

What  is  more,  this  description  of  the  various  ram- 
ifications, innovations,  incidentals  and  essentials  of 
the  Roxy  as  hereabove  set  forth  can  at  best  be  only 
a  mere  superficial  rendering  of  an  almost  spiritual 
thing  which  has  to  be  communicated  in  material 
terms.  As  in  all  efforts  of  this  kind,  it  is  only  the 
tangible  value  on  -the  surface  that  is  conveyed,  for 
the  mere  use  of  words  must  fail  to  encompass  the 
infinite  shades  of  meaning  and  romance  which  have 
been  fabricated  into  the  structure  of  the  whole. 

It  is  almost  a  pity  that  the  public,  who  though 
appreciative  of  the  energy  and  genius  which  has  gone 
into  this  undertaking,  could  not  have  been  person- 
ally present  while  the  structure  was  still  naked  in  its 
absence  of  ornate  walls,  finished  contours  and  soft 
blendings  of  wall  colors  and  decorations. 

In  this  wise,  just  as  a  dissected  anatomy  proves  on 
close  inspection  to  a  new  student,  to  be  a  vastly  illu- 
minating example  of  the  miracle  of  the  human 
mechanism,  so  would  a  glimpse  behind  the  beautiful 
walls  and  artistically  ornamented  pillars  and  drap- 
eries reveal  the  real  significance  of  this  gargantuan 
institution,  cloaked  and  dressed  over  miles  of  cables, 
ducts  and  channels,  myriads  of  unseen  mechanical 
arteries  and  fibres,  which  furnish  life,  breath  and 
soul  to  the  body. 

Napoleon  once  asked  when  requested  to  take  on 
a  new  general,  "What  has  he  done?"  The  thought 
suggests  The  Romance  of  Roxy.  He  has 
developed  more  big  theaters  than  any  show- 
man in  the  world.  He  is  directly  responsi- 
ble for  the  modern  type  of  presentation. 
He  has  created  through  sheer  personality 
the  greatest  radio  following  in  America. 
Last  but  not  least,  he  has  built  the  largest 
and  greatest  theater  in  the  world — the 
Roxy. 


THE  FILM  DAILY— Roxy  Section 


Page     Thirteen 


Arthur  EL  Sawyer 


Edwin  Bower  Hesser 


THE  name  of  Arthur  H.  Sawyer  needs  no  intro- 
duction to  the  motion  picture  industry.     He 
was  one  of  the  pioneers  in  the  exhibiting  as 
well  as  the  production  field  and  has,  from  the  early 
days,  been  identified  with  motion  pictures. 

Born  in  Portland,  Maine,  he  spent  his  early  years 
in  Boston,  where,  for  thirteen  years  he  was  Treasurer 
of  Burdett  Business  College,  one  of  the  largest  schools 
of  its  kind  in  the  world. 

Following  this,  he  entered  the  theatrical  profes- 
sion, first  as  an  actor,  and  then  as  a  producer  of  plays 
and  vaudeville  sketches.  About  twenty  years  ago, 
he  entered  the  moving  picture  field,  as  proprietor 
of  a  five  cent  motion  picture  theatre  the  Spa,  in 


Pittsfield,  Mass.  Branching  out  from  this 
he  built  and  operated  several  theatres  in 
Western  Massachusetts,  and  in  1910  he  in 
association  with  W.  E.  Atkinson,  now  Vice 
President  and  General  Manager  of  the  Roxy 
Theatres  Corporation,  introduced  Kinema- 
color  Pictures  to  American  audiences.  The 
"Coronation  of  King  George"  and  "The 
Durbar"  will  be  remembered  as  the  out- 
standing pictures  of  this  natural  colored 
invention. 

He  then  became  identified  with  the  dis- 
tribution of  Metro  Pictures  in  the  Domin- 
ion of  Canada  and  produced  a  series  of 
special  features  which  were  distributed  by 
Metro  Pictures  Corporation  amongst  which 
were  "Quincy  Adams  Sawyer"  and  "The 
Shooting  of  Dan  McGrew,"  both  outstand- 
ing financial  successes. 

Shortly  after  this  Mr.  Sawyer  became 
associated  with  Herbert  Lubin,  and  togeth- 
er with  him  inaugurated  the  Sawyer-Lubin 
Pictures. 

When  Barbara  La  Marr  first  sprang  into 
prominence  he  produced  a  series  of  films 
for  First  National  in  which  she  was  the 
star.  Later  Mr.  Sawyer,  with  his  associate 
Mr.    Lubin    turned   his    attention    to    their 

first  love,  the  theatre,  and  the  Roxy  Theatre  and 

the  Roxy  Circuit,  Inc.,  is  the  result. 

Known  and  loved  by  all  in  the  motion  picture 
industry  for  his  instinctive  capacity  to  promote 
harmonious  relationship  among  his  business  as- 
sociates, he  is  recognized  as  a  leader  who  successfully 
combines  business  sagacity  with  a  genial  and  friendly 
spirit.  He  will  be  a  formidable  part  of  the  hub 
around  which  the  gigantic  wheel  of  Roxy  Circuit, 
Inc.  will  revolve. 

Mr.  Sawyer's  career  bridges  an  epic  romance 
of  success,  starting  at  one  end  with  the  lowly 
five  cent  theater  and  culminating  in  the  Cathedral 
with  which  he  is  associated  today. 


Page    Fourteen 


THE  FILM  DAILY— Roxy  Section 


William  E.  Atkinson 


AN    important    figure,     in    the    Roxy 
Theatre  is  William  E.  Atkinson  who 
in  June,    1925,   resigned  his  post   as 
vice-president     and     general     manager     of 
Metro-Goldwyn  and  joined  Roxy  Circuit, 
Inc.,  as  vice-president  and  general  manager. 

Mr.  Atkinson  is  recognized  as  one  of  the 
leading  executives  in  the  film  industry  and 
has  a  reputation  for  the  highest  integrity, 
business  efficiency  and  commanding  ad- 
ministration skill. 

He  was  first  identified  with  the  motion 
picture  industry  when  he  left  his  profes- 
sion of  electrical  engineer  to  join  the  Kine- 
macolor  Company  but  became  actively  in- 
terested in  motion  pictures  in  1915,  when 
Richard  A.  Rowland  formed  the  Metro 
Pictures  Corporation,  which  Mr.  Atkinson 
joined  as  special  field  representative.  After 
three  months  of  this  work,  he  was  ap- 
pointed business  manager  of  the  corpora- 
tion, then  in  quick  succession  he  became 
general  manager  of  distribution,  general 
manager  of  the  Corporation  and  then  vice- 
president.  He  remained  with  Metro  from 
May,  1915  to  May,  1924.  When  the  amal- 
gamation between  Metro  and  Goldwyn 
took  place,  he  became  vice-president  and 
general  manager  of  the  combined  com- 
panies, and  retained  that  position  until  his 
resignation. 


In  the  months  preparatory  to  the  completion  of 
the  Roxy  Theatre,  Mr.  Atkinson  has  put  the  organ- 
ization's seal  of  approval  on  innumerable  contracts. 
It  has  been  his  special  province  to  weigh  the  pros 
and  cons  of  the  hundred  and  one  business  proposi- 
tions that  have  been  laid  before  him,  and  whether 
the  financial  outlay  involved  the  purchase  of  drink- 
ing cups  or  pipe  organs,  $5.00  or  $500,000.  Mr. 
Atkinson  was  obliged  to  cross  examine  the  compe- 
titors, make  the  selection  and  sign  on  the  dotted 
line.  It  is  this  close  attention  to  and  grasp  of  the 


Campbell 

minutest  detail  as  well  as  the  more  measurable  prob- 
lems generally  allotted  to  a  high  executive  that 
makes  him  an  invaluable  factor  in  the  working  out 
of  Roxy  Circuit,  Inc.'s  problems.  His  background 
as  an  engineer  stands  him  in  excellent  stead  for 
seeing  these  problems  in  crystal  clear  perspective. 

Quiet,  taciturn,  a  keen  sense  of  humor  and  an  in- 
sistence on  the  finest  ethical  standards  in  the  most 
minute  or  the  most  serious  matters.  It  is  typical  of 
the  man's  energy  that  much  of  the  completion  of  the 
duties  under  his  supervision  was  done  during  the  last 
three  weeks  from  a  sick  bed. 


THE  FILM  DAILY— Roxx  Section 


Page     Fifteen 


3  3  ft!l  Jft 

3M 


«-  A  HI 

CARBARN  TO 
PICTURE  ( 


TWO  years  ago  ante- 
diluvian car  barns 
occupied  the  valua- 
ble site  on  which  now 
stands  a  monument  to 
modern  theatre  con- 
struction—  the  Roxy 
Theatre.  This  transfor- 
mation was  achieved  by 
utilizing  every  resource 
of  the  modern  architect, 
combined  with  the  most 
advanced    developments 


TY^HE  story  of  the  wonders 
of  Aladdin's  lamp  records 
no  stranger  magic  than  that 
wrought  here  by  the  modern 
hand  and  brain  of  man. 
Starting  with  the  lowly  site 
of  a  car  barn,  the  four  views 
at  the  right  illustrate  the 
amazing  rapidity  with  which 
this  old  eye-sore  was  razed, 
a  foundation  dug  and  the 
steel  skeleton  erected  for  the 
new  ornate  structure  that  is 
destined  to  elicit  the  admira- 
tion and  applause  of  intelli- 
gent mankind  and  to  mark 
the  highest  point  in  theatre 
history.  All  this,  encom- 
passed in  practically  four 
short  months,  bespeaks  the 
stirring  enterprise  and  in- 
credible drive  of  those  behind 
the  project. 

Page    Sixteen 


June  26 


August   31,    1926 


THE  FILM  DAILY— Roxy  Seclioi 


?RY  *«  FROM 
FHE  MOTION 
OHEDRAL 


HllllllilllllllllfflDIIH 


known    to    engineering 
science. 

The  main  truss,  the 
largest  ever  fabricated, 
weighing  2  10  tons, 
forms  the  supporting 
structure  which  covers 
a  plottage  of  over  one 
and  one-quarter  acres, 
providing  a  building 
which  can  house  10,000 
people  under  one  roof. 


February   1,  1927 


January  14,  1927 


THE  FILM  DAILY— Roxy  Section 


\  T  the  left  is  the  second 
■*■*■  half  of  this  epic  tale  in 
theatre  building,  told  as 
graphically  as  only  pictures 
can  tell  a  story.  In  three 
months  we  see  the  naked  skel- 
eton of  steel  taking  on  the 
flesh  and  blood  of  concrete, 
marble,  granite,  interior  dec- 
orations, exterior  structural 
detail,  massive  pillars,  beau- 
tifully designed  friese  work, 
ornate  hangings.  A  magnifi- 
cent structure  worthy  the 
name  of  the  Cathedral  of  the 
Motion  Picture.  A  blending 
of  the  finest  concepts  in  en- 
gineering, architecture,  sci- 
ence and  art.  In  truth,  the 
humble  cocoon  has  given  forth 
the  gorgeous  butterfly,  re- 
splendent in  the  exquisite 
form  and  color  conceived  by 
genius. 

Page     Seventeen 


L: 


IfJ 


urnetfp  )roA 


producers  of  y/otf!6  Clothing " 
the  Aecond  ^pxu  picture 

extend  their  sincere 
felicitations 

u  ---  to 


on  hib  yeniuA 
in  bringing  to  a  realization  the 

Cathedral  of  the  J^otioniicture 


theatre 


an 


The  Builder 


H.  Tart 


Irwin  S.  Chamim 


THE  story  of  the  founders  of  the  Chanin  Con- 
struction Company,  engineers  and  builders  of 
the  Roxy  Theatre,  is  one  of  romance  and  ad- 
venture. Seven  years  ago,  Irwin  S.  and  Henry  I. 
Chanin  were  hard-pressed  to  find  capital  for  their 
first  construction  enterprise — two  small  frame 
houses  in  the  Bensonhurst  section  of  Brooklyn.  They 
have  just  completed  the  largest  theatre  in  the  world, 
a  $10,000,000  undertaking,  carrying  on  at  the  same 
time  about  $15,000,000  of  development  projects  up- 
on property  of  their  own. 

Horatio  Alger,  Jr.,  had  he  lived  a  quarter  of  a 
century  later,  would  have  found  in  the  Chanins 
ready-made  heroes  for  one  of  his  "Sink  or  Swim," 
"Strive  and  Succeed"  or  "Pluck  and  Luck"  juvenile 
best-sellers  of  the  "mauve  decade" — and  even  of  the 
boyhood  days  of  the  two  brothers. 

Thorough  preparation  for  a  definite  career  is  the 
rather  open  "secret"  of  the  Chanin  success.  Irwin 
S.  Chanin  decided  to  become  an  engineer.  He 
worked  at  a  trade  nights,  Saturday  afternoons,  Sun- 
days and  holidays  to  secure  the  money  with  which 
to  put  himself  through  Cooper  Union,  from  which 
he  was  graduated  in  1915. 


Henry  I.  Chanin  received  his  business  training  by 
advancing  himself  from  clerk  to  bookkeeper  to 
auditor  and  accountant.  The  World  War  inter- 
rupted their  plans,  sending  Irwin,  because  of 
his  technical  knowledge,  into  the  Chemical  Warfare 
Service  and  Henry  overseas  with  the  Seventy-Sev- 
enth Division.  But  even  the  war  was  preparation  for 
the  years  to  come.  Irwin  was  assigned  to  rush  con- 
struction work  upon  buildings  required  for  military 
purposes.  He  brought  out  of  the  Army  the  basis  of 
the  speed  technique  which  has  been  one  of  the 
Chanins'  distinct  contributions  to  present-day  en- 
gineering science. 

Irwin  S.  Chanin  brought  home  from  the  war 
more  than  a  little  additional  knowledge.  He  brought 
home  the  determination  to  work  for  himself,  instead 
of  for  others.  He  saw  the  need  for  dwelling  houses 
to  relieve  the  post-war  shortage.  With  difficulty  two 
modest  homes  were  financed,  built  and  sold  at  a  pro- 
fit. Then  followed  four.  Then  eight.  He  asked  his 
brother,  who  had  returned  from  overseas  after 
recovering  from  a  gassing  received  in  action,  to 
join  him.  Soon  they  were  building  rows  of  houses 
and  business  buildings,  all  in  Bensonhurst,  where 
they  had  begun  their  careers. 

From  Bensonhurst  to  the  Borough  Hall  section  of 
Brooklyn  came  the  Chanins  to  build  the  first  office 
structure  erected  in  Brooklyn  after  the  war,  the 
Chanin  Building,  now  the  headquarters  for  their 
Brooklyn  real  estate  interests.  They  planned  a  thirty- 
story  skyscraper.  The  project  was  sold  before  the 
building  was  erected,  but  it  went  up  eventually  ac- 
cording to  their  ideas  and  so  is  a  monument  to  their 
Brooklyn  days.  Then  followed  other  buildings  in 
Brooklyn  and  the  Fur  Centre  Building,  in  Twenty- 
ninth  Street,  Manhattan. 

A  little  at  a  time  the  Chanins  discovered  that  their 
love  for  the  beautiful,  for  innovation  and  experi- 
ment was  not  altogether  gratified  in  the  field  of  com- 
mercial construction.  They  determined  to  build  a 
theatre.  In  West  Forty-sixth  Street,  they  erected 
the  Chanin.   It  introduced  the  stadium  style  of  seat- 


P  a  g  e     Twenty 


THE  FILM  DAILY— Roxy  Section 


3F  THE  ROXY 


ing,  a  different,  more  comfortable  kind  of  theatre 
chair,  new  notes  in  decoration  and  advanced  types 
of  stage  equipment.  Having  completed  the  theatre, 
they  leased  it  and  went  to  Coney  Island  to  give  the 
seaside  resort  a  modern  theatre  and  office-building — 
Loew's  Coney  Island  Theatre,  also  leased  upon  com- 
pletion.   All  this  was  in  1925. 

The  Chanins  found  theatre  construction  to  be  a 
work  they  enjoyed.  They  determined  to  establish 
a  group  of  independent  playhouses  which  they 
would  both  own  and  operate.  Before  the  end  of 
1925,  the  Biltmore,  in  West  Forty-seventh  Street, 
was  completed.  In  February,  1926,  came  the  Mans- 
field, also  in  West  Forty-seventh  Street.  January 
and  February  of  1927  saw  the  completion  of  the 
Royale  and  the  Theatre  Masque,  located  in  West 
Forty-fifth  Street. 

The  two  latter  were  the  first  units  to  be  finished 
in  a  $12,000,000  building  enterprise  which  in  its 
entirety  also  includes  the  Majestic,  a  revue  house  of 
1,800  seats,  located  in  West  Forty-fourth  Street,  to 
be  completed  in  March,  1927,  and  the  Lincoln  Hotel, 
a  structure  of  twenty-eight  stories  containing  1400 
rooms,  situated  on  Eighth  Avenue  from  Forty- 
fourth  Street  to  Forty-fifth  Street,  to  be  completed 
•during  the  summer  of  1927. 

On  March  1,  1927,  they  began  construction  work 
on  the  second  Roxy  enterprise,  Roxy's  Mansion,  to 
be  located  at  Fifty-eighth  Street  and  Lexington  Ave- 
nue. Also  during  1927  they  will  serve  as  consulting 
engineers  and  builders  for  the  Roxy  interests  in  the 
construction  of  the  third  unit,  Roxy's  Midway  The- 
atre, located  at  Seventy-fifth  Street,  Broadway  and 
Amsterdam  Avenue,  which  they  originally  planned 
and  promoted  but  subsequently  sold  to  other  build- 
ers. April  1,  1927,  the  Chanins  will  begin  construc- 
tion work  on  a  fifty-story  office  building  to  be 
owned  by  themselves  and  situated  at  Lexington  Ave- 
nue, Forty-first  Street  and  Forty-second  Street.  It 
will  be  the  tallest  building  in  the  Grand  Central 
zone. 

Irwin  S.  and  Henry  I.  Chanin  were  born  in  Brook - 


H^Hn 


I,  Chanin. 


lyn  thirty-four  and  thirty-two  years  ago  respective- 
ly. They  have  made  their  large,  rapidly  expanding 
organization  principally  one  of  technically-trained 
men.  "Speed,  Economy,  Safety"  is  their  building 
slogan.  It  has  been  carried  out  in  the  erection  of  147 
buildings  in  Greater  New  York  in  seven  years  and 
eight  theatres  of  more  than  16,000  seats  in  the  past 
two  years — which  includes  the  Roxy  Theatre  built 
in  eleven  months. 

Irwin  S.  Chanin  is  president  and  Henry  I.  Chanin 
is  secretary-treasurer  of  the  Chanin  Construction 
Company.  The  former  is  also  a  bank  director,  a 
member  of  the  advisory  and  finance  committee  of 
a  title  guarantee  company  and  a  director  of  the 
Roxy  Theatres  Corporation.  Both  are  active  in  the 
affairs  of  a  large  number  of  charitable  and  welfare 
organizations,  most  of  which  are  located  and  do  their 
work  in  the  various  communities  in  which  they  have 
lived  in  Greater  New  York  from  their  boyhoods 
to  the  present  time. 

The  Chanins  have  as  their  cardinal  faith  the  be- 
lief that  the  beauty  which  they  love  can  be  achieved 
in  the  modern  buildings  of  today  in  as  great  a  degree 
as  at  any  other  time  in  the  world's  history. 


THE  FILM  DAILY— Roxy  Section 


Page     Twenty-one 


ne  of  the  yean 


J?\> Read 


thi 


A 
WILLIAM 

K.HOWARD 

production- 


WITH 

KENNETH  THOMSON 

and 

GEORGE  BANCROFT 

Adapted  by  GARRETT  PORT 
and  MARION  ORTH  from  the 
play  by  J.PALMCR  RARSONS 

SUPERVISED  6V 

O. GARDNER  SULLIVAN 
DIRECTED    BY 

WILLIAM  K.HOWARO 

'Produced  by 

OEMIUC  PICTURES 

CORPORATtOM 


ETTA 

%Dh  ite 


bio  surprises 

A  picture  that  happens 
once  in  a  blue  Moon  — 
Monroe  Lathrop- dramatic 
critic  of  the  Los  Angeles 
Express  classes  it  —  "A 
masterpiece —  "one  of  the ^ 
ten  best  pictures  I  ever  saw 


GOUDAL 

Gold 


'      *       RELEASED  BY 

PRODUCERS 

DISTRIBUTING 
CORPORATION 

P.  C.  MUNROE.  Prnkfent       RAYMOND  PAWIEY.  Viet-PmlAmt  »nd  Tiravm 
JOHN  C  FLINN.  Vkt-Pe**id««  ind  Central  Mtantt 


A   HOUSE 

-  BUILT  -" 
ON   MERIT 


Roxy  himself  cant  get  over  the  wonder  of  the  Kimball   Organ,   which   has  the  properties 
of  a  symphony  orchestra  and  a  main  chamber  60  feet  long,   18  feet  high  and  13  feet  deep. 


FROM  the  noisy  staccato  of  steel  rivets  to  the 
soothing  strains  of  the  grand  overture  in  less 
than  eleven  months. 

That  is  the  history  written  around  the  erection  of 
the  Roxy  by  the  construction  forces  which  sur- 
mounted all  manner  of  obstacle  in  their  fight 
against  time.  To  be  exact,  it  required  ten  months, 
13  days  to  complete  this  wonder  theater.  This  un- 
paralleled record  in  theater  building,  achieved  by  the 
Chanin  Construction  Co.,  was  accomplished  with- 
out the  slightest  deviation  from  the  high  standards 
of  quality  set  at  the  outset.  Every  little  detail 
looking  to  the  beauty  of  the  house  and  comfort  of 
patrons  was  catered  to  with  the  same  thoroughness 
accorded  the  predominant  phases  of  the  structure. 

The  dream  of  Roxy  would  have  failed  of  ac- 
complishment had  he  not  surrounded  himself  with 
a  battery  of  artisans  second  to  none  in  their  chosen 
metier.  With  them  Roxy  must  share  the  credit 
that  goes  with  the  consummation  of  such  a  gigantic 
project.  The  Cathedral  of  the  Motion  Picture  will 
long  perpetuate  the  deed  of  those  who  gave  long 
hours  of  research  and  labor  to  make  the  Roxy  a 
beacon  of  shadow-land. 

Extending  its  invitation  to  lovers  of  the  ultimate 
in  entertainment,  Roxy's  exterior  lighting  effect 
has  created  much  comment  among  Times  Square 
theatergoers.  The  novel  and  striking  effects  are  the 
creations  of  the  Norden  Sign  Co.,  and  Rainbow 
Light  Inc. 

Service  is  the  watchword  of  the  Roxy  and  is 
strikingly  exemplified  by  the  provision  made  for 
protecting  patrons  against  the  discomfiture  of  wait- 


Skill  of  hand  and  mind  have  been 
combined  with  the  finest  of  materials 
to  make  this  edifice  worthy  of  the 
work  of  masters.  On  such  a  founda- 
tion, it  cannot  help  but  endure.  May 
it  also  prosper. 

By  MAURICE  KANN 


ing  in  line  for  tickets.  Engineers  of  the  Automatic 
Ticket  Register  Co.,  have  solved  the  problem 
through  installation  of  six  Gold  Seal  Automatic 
Ticket  Registers,  which  handle  the  crowds  swiftly 
and  easily. 

One  of  the  unique  and  truly  showmanship  feat- 
tures  of  the  Roxy  is  its  spacious  lobby.  Its  beauti- 
ful decorative  scheme,  created  by  A.  Battisti  &  Son, 
makes  the  all-important  first  impression  of  the 
patron  a  lasting  one.  The  gorgeous  carpets,  as  well 
as  the  carpeting  throughout  the  theater,  including 
the  celebrated  "two  ton"  chenille,  were  devised  and 
furnished  by  Stern  Bros. 

A  work  of  impressive  beauty  is  the  grand  foyer, 
whose  beautiful  decorations  and  draperies  emphasize 
the  element  of  simplicity  and  subdued  tones 
throughout  the  house.  Long  conferences  with  the 
Rambusch  Decorating  Co.,  resulted  in  the  special 
designs  and  colorings.  The  auditorium  looks  like 
a  huge  hammered  bronze  bowl  with  its  deep  rich 
plush  and  simple  but  dignified  hangings  with  little 
gold  and  red  fringe.  The  novel  draping,  the  work 
of  the  Louis  Kuhn  Studios,  is  a  revelation. 

The  lighting  system  was  so  devised  that  patrons 
at  all  times  save  when  the  house  is  darkened  for 
effect,  will  be  able  to  read  their  programs. 

Light  fixtures  throughout  the  theater  convey  a 


Page     Twenty-four 


THE  FILM  DAILY— Roxy  Section 


FRONT  SECTION 
OF  STAGE 


wrought  iron  and  pitch-lamp  ef- 
fect. They  are  the  conception 
of  Robert  Phillips.  Glowing 
without  being  obtrusive,  they 
evenly  illuminate  the  domes, 
transfusing  the  glow  to  the  whole 
auditorium.  Frank  L.  Decker 
was  in  charge  of  the  lighting  ef- 
fects, installed  by  the  Hub  Elec- 
tric Co.,  which  reflect  in  the  huge 
auditorium  a  myriad  of  colors 
and  moods  which  beggar  descrip- 
tion. 

The  stage,  equipped  to  handle 
productions  of  great  size,  is 
divided  into  four  sections.  The 
first  and  fourth  are  stationary.  The  two  center 
sections  may  be  raised  or  lowered  at  will,  through 
the  arrangement  perfected  by  Peter  Clark,  Inc., 
which  firm  is  responsible  for  the  revolutionary  stage 
equipment.  Hydraulic  electric  apparatus,  furnished 
by  the  Gurney  Elevator  Co.,  enable  the  stage  force 
to  make  a  change  of  scenery  in  20  seconds.  The 
combination  cyclorama,  sounding  board  and  sky 
is  the  first  ever  installed.  This  has  been  done  before 
in  plaster  only  but  never  as  a  combination  sound- 
ing board.  Worthy  of  special  note  is  the  manner 
in  which  the  stage  is  dropped  so  that  no  matter 
where  the  patron  sits,  he  is  looking  down  and 
not  up. 

Back  stage  is  the  great  ventilating  system  built 
by  the  Carrier  Engineering  Corp.,  the  largest  ever 
installed  in  a  theater.  It  draws  air  from  the  roof, 
washes  it,  then  pulls  it  down  from  the  roof  and 
through  the  mushrooms  in  the  seats,  where  it  is 
again  washed,  cleaned  and  re-circulated.  On  the 
hottest  day  of 
the  year,  the 
theater  can  be 
cooled  to  a 
temperature  of 
58  degrees. 

There  are 
three  consoles 
in  the  orches- 
tra pit.  This  is 
the  first  time 
this  has  been 
attempted ;  a 
grand   organ 


MOTORS 


A  mechanical  drawing  illustrating  the  mechan- 
ism for  raising  and  lowering  the  stage,  silently 
and  swiftly.     Courtesy  "Science  and  Invention" 


Col  X3"-/fv/ao  2 


Thuss    D-3 


A   106  ton  truss,   part  of  balcony  framing  of  the   Roxy.      Courtesy   "The   American   Architect" 


being  played  by  three  organists 
at  three  separate  consoles.  The 
Kimball  organ,  especially  designed 
for  the  Roxy,  is  the  largest  in 
the  world,  and  one  of  .  three 
separate  instruments  in  the  thea- 
ter, designed  for  three  different 
uses.  The  others  are  a  Kimball 
Solo  Reproducing  Player,  installed 
in  the  rotunda,  to  entertain  mem- 
bers of  the  Roxy  Family  while 
entering  and  leaving  the  theater, 
and  the  Kimball  Broadcasting 
Organ,  installed  in  the  chambers 
opening  into  the  broadcasting 
room. 
In  addition  to  the  giant  Kimball  in  the  orchestra 
pit,  up  in  the  proscenium  is  a  set  of  21  grand  chimes 
manufactured  by  J.  C.  Deagan,  Inc.  The  chimes 
have  individual  electric  action  and  damper  for  each 
tone  and  really  are  designed  for  belfry  or  open  air 
use  where  great  volume  is  necessary.  They  are 
played  from  the  organ  console. 

The  unique  location  of  the  projection  room — in 
a  cut  in  the  balcony — has  a  three-fold  purpose,  the 
bettering  of  the  theater's  acoustics,  the  improve- 
ment of  projection  and  creation  of  an  atmosphere 
of  intimacy  despite  the  theater's  size.  The  distance 
from  the  booth  to  the  screen — the  "throw"  of  the 
picture  is  exactly  100  feet,  instead  of  the  customary 
250  feet.  All  distortion  is  eliminated  by  this  in- 
novation. Sixteen  projectionists  are  on  the  various 
shifts  which  will  be  entrusted  with  the  projection  of 
pictures  for  Roxy's  gang.  Three  different  types 
of  projectors  demonstrate  that  the  Roxy  is  keeping 
pace  with  developments  so  that  the  ultimate  in  mo- 

^^     t  i  o  n     picture 

entertainment 
may  at  all 
times  be  pro- 
vided for  pa- 
trons o  f  the 
Roxy.  There 
is  the  standard 
Simplex  pro- 
jector, the 
product  of  the 
International 
Projector 
Corp.,  a  special 


We /gmt  /o<5  75|v.s 


J 


Col.  .X-g  "  /4/r/oo 


THE  FILM  DAILY— Roxy  Section 


Page     Twenty-five 


projector  for  Vitaphone  presentations,  and  one  for 
projection  of  stereoscopic  pictures,  first  of  which 
now  is  being  produced  in  Hollywood  by  the  Spoor 
Natural  Vision  Process.  Six  high  intensity  arc 
lamps,  installed  by  Hall  &  Connolly,  are  used  in 
the  booth,  four  for  the  Simplex  projector  and  two 
for  use  with  the  Natural  Vision  Pictures.  Five 
others  are  used  with  the  Brenkert  floodlight.  Hoff- 
man &  Soons  supplied  the  rheostats  for  the  exacting 
requirements.  Equipment  experts  agree  that  the 
system  used  at  the  Roxy,  which  was  designed  by 
the  National  Theater  Equipment  Corp.,  represents 
tremendous  and  revolutionary  strides  in  projection. 

Comfort  of  patrons,  a  predominant  factor  in  the 
equipping  of  the  Roxy,  attains  a  new  degree  of 
emphasis  in  the  6,200  seats  of  the  Roxy.  This  im- 
portant feature  was  entrusted 
to  the  Hey  wood -Wakefield  Co., 
and  the  result  strikes  a  new  note 
of  convenience  and  comfort. 
There  is  plenty  of  room  between 
rows,  so  patrons  may  walk  be- 
tween rows  without  touching  a 
person  seated.  Every  seat  is 
raised  so  that  patrons  look  down 
on  the  stage,  thus  eliminating 
neck-craning  in  order  to  obtain 
a  complete  view.  Patrons  are 
guided  to  their  seats  by  indicator 
lights,  part  of  the  efficient  Bil- 
marjac  Seat  Indicator  System. 
This  keeps  ushers  advised  of 
empty  seats  through  an  intricate 
mechanism  which  assures  safety  and  efficiency. 

Bilmarjac  is  a  new  seat  indicator  system  and  its 
selection  for  the  Roxy  is  a  tribute  to  its  efficiency, 
in  view  of  the  short  time  it  has  been  on  the  market. 
It  consists  primarily  of  aisle  boxes  three  inches  wide 
and  nine  inches  long  placed  on  the  side  of  aisle  seats. 
These  aisle  boxes  have  a  perpendicular  row  of  cir- 
cular discs  corresponding  to  the  number  of  seats  in 
that  particular  aisle.  When  a  seat  is  vacated,  the 
disc  corresponding  to  that  seat  automatically  lights. 
Under  the  last  disc  on  each  aisle  box  is  a  lighted 
square  indicator  that  bears  the  designation  of  the 
particular  row  of  seats.  On  the  side  of  the  aisle  box 
facing  the  stage  is  another  light  that  burns  contin- 
uously. 

It  throws  an  amber  light  four  inches  wide  by  four- 
teen inches  long,  covering  the  space  between  the 


No   need   to   detail   the 
ture   speahs  for  itself. 


rows  of  seats.  This  assists  patrons  in  entering  and 
leaving  the  aisle,  shows  whether  there  is  a  step  up 
or  down  or  whether  the  aisle  floor  is  level  with  the 
seat  floor.  The  system  is  controlled  by  a  large  indi- 
cator board  on  the  wall  near  the  entrances  to  the 
auditorium.  This  board  holds  light  discs  corre- 
sponding to  every  seat,  which  light  immediately 
when  a  seat  is  vacated.  The  head  usher  thus  knows 
to  which  aisles  to  direct  patrons  and  the  aisle  usher 
is  guided  by  the  aisle  box  indicator  lights. 

Fourteen  Steinway  pianos  are  used  throughout 
the  house,  in  keeping  with  the  high  music  stand- 
ards set  for  the  Roxy. 

While  out  of  sight  of  the  audience,  the  elaborate 
equipment  for  lighting  plays  an  importance  in  the 
conduct  of  the  Roxy  which  cannot  be  overestimated. 

The  giant  switchboard,  designed 
especially  for  the  Cathedral  of 
the  Motion  Picture  by  the  Deck- 
er Co.,  has  a  capacity  three  times 
as  great  as  any  theater  today  in 
the  world. 

Construction  of  this  intri- 
cate mechanism  was  entrusted  to 
the  Hub  Electric  Co.,  and  its  in- 
stallation to  H.  Alexander,  Inc. 
The  electrical  consumption  and 
equipment  of  the  Roxy  is  suffi- 
cient to  light  a  town  of  25,000 
population.      A    feature    is    the 
ground  glass,  which  by  means  of 
periscoping  reflectors  enables  the 
switchboard  operator  to  look  at 
the  front  of  the  stage  with  the  lighting  and  perform- 
ers working  on  it.    Seven  rooms  are  devoted  to  trans- 
formers, switchboards  and  equipment. 

Revolutionary  ideas  in  electrical  engineering  char- 
acterize the  lighting  system  for  stage  and  audito- 
rium. The  length  of  the  switchboard  is  approxi- 
mately twenty-two  feet,  declared  to  set  a  new  record 
for  compact  construction. 

Another  Roxy  achievement,  invisible  to  the  audi- 
ence, is  the  plumbing  system,  which  honeycombs 
the  entire  structure.  V.  S.  Rittenhouse,  Inc.,  is  re- 
sponsible for  the  many  innovations  and  efficient 
equipment  which  marks  this  phase  of  Roxy  service. 
Wash  room  facilities  for  10,000  people  are  provided. 
The  piping  system  approximates  three  and  one-half 
miles  of  pipe,  laid  under  unusual  and  difficult  condi- 
tions peculiar  to  the  theater's  construction.      The 


size   of   the   elrimes;   the   pic- 
They  weigh   10,000   pounds 


Pag  c — T w c n  t y - s  i  x 


THE  FILM  DAILY— Roxy  Section 


water  supply  tank  of  the  theatre  is  on  the  roof,  150 
feet  above  the  stage,  and  from  this  point  the  entire 
house  is  served.  Some  conception  of  the  elaborate 
nature  of  the  system  may  be  gained  from  the  fact 
that  one  run  of  piping  extends  in  twisted  fashion 
700  feet. 

Many  handicaps  were  overcome  by  E.  G.  Wool- 
folk  &  Co.,  in  the  installation  of  the  direct  heating 
system.  An  additional  main  was  supplied  by  the 
New  York  Steam  Co.  to  supply  the  necessary  steam. 

To  Percival  R.  Moses,  consulting  engineer  on 
heating,  cooling,  ventilating  and  electrical  plumb- 
ing, credit  is  due  for  the  finished  result  which  fully 
meets  the  Roxy  requirements  A.  O.  Greist  was 
supervising  engineer  on  post  at  the  theatre. 

Two  hundred  and  fifty  tons  of  steel  were  used. 
The  Levering  &  Garrigues  Co.  furnished  the  steel 
for  the  structure,  with  H.  G.  Balcom  and  Samuel 
Klein  consulting  engineers  on  steel  and  steel  design 
respectively. 

Ornamental  drinking  fountains,  placed 
in  convenient  locations,  were  supplied  by 
the  San-Dri  Co.,  and  are  in  keeping  with 
the  beauty  of  the  theatre's  surroundings. 

There  are  many  features  for  the  safety 
of  Roxy  patrons,  among  which  is  a  com- 
plete hospital,  equipped  to  handle  any 
emergency.  There  are  male  and  female 
wards,  presided  over  by  a  representative 
staff  of  physicians  and  surgeons.  While, 
necessarily,  the  hospital  is  a  miniature  in 
size,  it  is  complete  in  every  respect. 

There  also  is  complete  equipment  for  nose  and 
throat  treatment,  a  special  clinic  to  check  threat- 
ened colds.  While  these  facilities  are  designed 
primarily  for  employes,  they  also  are  available  to 
patrons.    Two  nurses  are  in  attendance. 

Facilities  for  comfort  are  everywhere.  Compact 
telephone  booths  are  artistically  located  in  con- 
venient corners  where  members  of  the  Roxy  Fam- 
ily are  assured  private  conversation  without  waiting 
in  line.  A  broad  stairway  leads  to  the  rest  and 
smoking  rooms. 

A  musical  library,  estimated  as  the  largest  thea- 
tre collection,  has  been  installed  at  the  Roxy.  It 
contains  10,000  selections  and  50,000  orchestra- 
tions, the  nucleus  provided  by  Victor  Herbert's 
library  which  Roxy  recently  purchased.  Seventy- 
five  especially  constructed  asbestos  lined  cabinets 
with  automatic  locks  already  line  the  walls  of  the 


Close-up  of  one  of  the  or- 
namental  figures   adorning 
balcony  arclies. 


library  which  is  guarded  by  three  librarians  with 
Abraham  Gaber  in  charge. 

Rotundas  or  vestibules  at  the  exits,  add  to  the 
comfort  of  patrons,  for  they  protect  them  from 
the  elements  in  event  of  inclement  weather.'  The 
foyer  and  rotunda  will  accommodate  4,000  persons, 
which,  with  the  seating  capacity  of  over  6,000  en- 
ables the  Roxy  to  accommodate  10,000  persons. 

Executive  offices  have  been  carefully  planned,  for 
they  are  to  serve  as  the  base  of  operations  of  the 
Roxy  organization.  They  are  designed  to  take  care 
of  executive  needs  as  the  Roxy  circuit  expands. 
Roxy's  office  contains  a  wide  variety  of  instruments 
necessary  to  his  complete  supervision  of  the  thea- 
tre's operation.  There  are  direct  and  inter-com- 
municating telephones,  a  large  radio,  a  Duo-Art 
piano,  phonograph,  little  colored  ground  glass  bulbs 
for  signaling  and  various  other  devices  which  will 
mark  a  new  high  standard  of  direct  contact  with 
every  phase  of  the  theater's  activity. 

Not  far  removed  from  Roxy's  study 
are  special  rooms  for  various  assistants.  All 
are  arranged  and  furnished  to  assure  the 
maximum  of  efficiency  and  comfort. 

On  the  top  floor  is  the  broadcasting 
room,  where  Roxy's  Gang  will  perform 
for  the  vast  radio  following  they  command. 
Its  equipment  reflects  the  preparations 
Roxy  has  made  to  enable  him  to  continue 
as  a  prime  favorite  among  radio  listeners. 
Wrecking  for  the  Roxy  started  Nov.  22, 
1925,  with  excavation  work  begun  Dec.  19.  Work 
on  the  foundation  started  March  22,  1926,  with 
steel  construction  begun  April  28. 

The  magnitude  of  the  Roxy  Theatre  is  empha- 
sized by  the  fact  that  the  following  amounts  of  ma- 
terial were  used  in  construction:  2  50  tons  of  steel, 
4,000,000  bricks,  1,100  tons  of  art  plaster  and  lime, 
30,000  yards  of  metal  lath,  40,000  yards  of  burlap, 
reinforcing  plaster  imported  from  Dundee,  Scot- 
land; 500,000  feet  of  galvanized  tie  wire,  700,000 
feet  of  channel  iron,  used  in  holding  plaster  in  place; 
200,000  feet  of  one  and  one-half  inch  angle  iron,  70 
tons  of  modeling  clay. 

That  is  the  story  of  the  Roxy,  a  history  marked 

by  devotion  to  an  ideal,  the  combining  of  brains  and 

brawn  to  make  the  theatre  one  of  the  show  places 

of  the  world — a  shrine  for  lovers  of  entertainment — 

in  every  sense  The  Cathedral  of  the  Motion  Picture. 


THE  FILM  DAILY— Roxy  Section 


1'  a  g  e     T  w  e  n  t  y  -  s  e  v  c  n 


.4  lAf* 


A 


v> 


. 


naratumes 


Hm 


On  the  realization  of  his  life's 
dream — on  the  opening  of  a 
theater  that  is  a  living  monu- 
ment to  sincerity,  showman- 
ship and  genius. 


New  York 


On  the  possession  of  the 
palace  to  which  the 
World  will  look  for  the 
utmost  in  motion  pic- 
ture entertainment. 


and  Roxy  and 
his  Patrons 


On  the  fact  that  for  its  first 
Universal  Pictures  offering  the 
beautiful  Cathedral  of  the  Mo- 
tion Picture  will  be  graced  by 
beautiful  Laura  La  Plante  at 
her  delightful  best. 


•**! 


Presented  by  Carl  Laemmle 

WitH  Tom  Moore,  Bryant  Washburn 

and  Jocelyn  Lee 

From  the  story  by 

Millard  Webb  and  Joe  Mitchell 

Directed  by  Millard  Webb 


Jet.  •<  .    " 


NEW  VOBK  COT 


ffarc*  2nd-l927. 


g.    t.  -othafel, 
-3QX?  Theatre , 
B^Tor*  City. 

w  dear  "*Osy"«  0B  the 

completion  ofl'f 

notion  Ploturea.  reo0gnlza 

^ere  among  **  f^t*,  program  of 

«-  «^'«s. "^  3tr  .risi- 

^s  teen  a  4l"*™tl0B. 
euooess,  1  "■ 


For  the  News  ot 


Page     Thirty 


THE  FILM  DAILY— Roxy  Section 


J-i '-■*■'" 


\  fy^k^\  % 


You  know  all  I  wish  for  you  Roxy< 
so  why  print  it? 


wansom 


HE  FILM  DAILY— Roxy  Section 


Page     Thirty-o n e 


THE   ARCHITECT'S   VIVID    CONCEPTION— NOW   A   REALITY 


The  Aimi  for  Beauty  and  Utility 

The  Problems  Confronting  the  Creators  of  the  Roxy 


LET  us  study  the  problems 
and  the  objectives  which 
confronted  those  who 
were  identified  with  the  Roxy 
at  the  time  of  its  inception. 
The  theatre's  enormous  seating 
capacity  necessitated  an  audi- 
torium beyond  precedent  in 
any  theatre  in  existence.  Its 
large  size  occasioned  problems 
of  visibility,  acoustics,  and 
what  is  today  called  "traffic 
conditions," — a  gain  without 
precedent.  Its  great  size  oc- 
casioned most  careful  study  to 
bring  about  a  feeling  of  in- 
timacy, rather  than  a  feeling 
of  largeness  and  openness,  that 
occurs  in  our  stadiums  of  to- 
day, and  in  our  gardens  (ath- 
letic) .   Its  great  size  occasioned 

Page     Thirty-two 


Designed  by 

W.  W.  AHLSCHLAGER 

Architect 


untried  problems  in  interior  de- 
sign and  decorating. 

The  Roxy  seats  over  6,000, 
to  which  must  be  added  the 
standee  space  for  500,  and  fur- 
ther appointments  for  an  addi- 
tional 2500  patrons  standing  in 
line  formation  in  various  foy- 
ers, after  having  purchased 
tickets.  This  makes  a  grand 
total  of  9,272  patrons  who  paid 
admissions,  all  of  whom  are 
under  the  roof  of  the  Roxy  at 
one  time.  To  these  figures  must 
be  added  the  orchestra,  approx- 
imating 100  musicians;  the  bal- 
let and  chorus,  approximating 
the  same  number;  and  the  or- 
ganization and  management 
corps  of  300  more. 

This  makes  a  grand  total  of 

THE  FILM  DAILY— Roxy  Section 


almost  10,000  people  within  the  theatre  at  one  time. 

Six  stories  with  individual  elevator,  back  stage 
dressing  rooms,  rehearsal  rooms,  library  and  broad- 
casting department,  together  with  a  stage  of 
enormous  proportions,  the  rear  half  of  which  is 
electrically  elevated  and  lowered — together  with 
an  electrically  elevated  orchestra  pit,  and  console 
pits,  and  three  organs — provide  the  vehicle  for 
the  Roxy  presentation. 

A  score  of  sub-departments  almost  too  numer- 
ous to  mention,  which  come  under  the  department 
of  service,  are  provided  throughout  the  building, 
such  as  rest  rooms,  wash  rooms  and  smoking 
rooms,  library,  hospital  rooms,  ushers'  wash-rooms 
and  locker  rooms,  and  drill  rooms,  and  two  floors 
of  executive  offices  the  latter  again  reached  by 
private  elevators. 

Many  unique  and 
previously  untried 
methods  of  design  have 
been  installed  in  the 
Roxy,  for  the  better 
presentation  of  its  pro- 


Below.  a  close-up  of  the  detail 
showing  the  judicious  merging  of 
the  modern  Italian  and  Spanish 
feeling  in  old  gold  filigree,  varied 
only  in  high  lights  and  shadows  by 
the    lighting. 


Above  and  at  left,  examples  of  the 
warmth  in  architectural  values  that 
feature  the  parts  of  the  structure 
that  will  be  seen  in  perspective.  It 
is  a  distinct  departure  from  the 
conventional  Oriental.  Photos  by 
Tebbs  and  Knell,  Inc. 

grams,  outstanding 
among  which  probably 
is  the  location  of  the 
projecting  room  in  the 
cut  out  portion  of  the 
balcony. 

Architecturally  and  decoratively,  the  primary 
thought  has  been  to  use  a  treatment  which  should 
give  the  feeling  of  intimacy,  which  heretofore  has 
been  found  only  in  the  small  legitimate  theatres  of 
today;  and  decoratively,  the  choice  of  design  and 
color  has  been  principally  induced  by  a  maximum 
use  of  restraint  and  negation.  Modern  and  recent 
large  theatre  design  seemingly  has  been  based  prin- 
cipally upon  the  theory  of  outdoing  one's  neighbor 
in  the  use  of  marbles,  ornamental  plaster,  and  poly- 
chromed  pigments,  and  the  trend  of  interpretation 
of  such  houses  has  been  that  if  a  new  house  has  out- 
done a  previous  house,  at  least  in  quantitative 
measurement  of  these  aforementioned  objectives  in 
design,  then  it  shall  be  considered  as  being  a  more 
successful  design  than  that  of  its  neighbor. 


THE  FILM  DAILY— Roxy  Section 


Page     Thirty-three 


Ihere  Is  No 

When  (QcLj^aticrruit 

Are  On  The  Program 


EDUCATIONAL^  Comedies  and 
other  Short  Features  are  your  best 
safeguard  against  monotony,  that 
dread  enemy  of  a  full  house  and  a 
healthy  box-office*  "The  Spice  of  the 
Program"  and  monotony  just  cannot 
exist  together* 

Educational  Pictures  are  the  most 
popular  Short  Features  in  town — 
always*  They  deserve  to  be*  They  are 
made  to  occupy  that  position.  They 
are  backed  up  with  extensive  na- 
tional magazine  advertising* 

The  response  of  the  audience 
proves  their  popularity*  And  the  box- 
office  proves  it,  too,  for  the  wise  ex- 
hibitor who  advertises  them  to  his 
patrons* 


The  Atlanta  Georgian 
says: 

"House  managers  are  gradually 
awakening  to  the  fact  that  Edu- 
cational Comedies  can  go  a  long, 
long  way  toward  strengthening  a 
movie  program.  There's  a  corker 
at  Loew's  this  week. 

"In  the  past  three  weeks  the 
picture  show  that  I  enjoyed  most 
was  a  picture  show  that  displayed 
one  of  these  offerings.  I  don't  say 
that  they  make  a  tremendously 
outstanding  feature,  but  I  do  say 
they  go  a  long  way  toward  reliev- 
ing movie  monotony  that  threat- 
ens all  too  often." 


Member, 

Motion  Picture  Producers  and 

Distributors  of  America,  Inc. 

Will  H.  Hays,  President 


"THE  SPICE  OFTHE  PROGRAM" 


EDUCATIONAL 
FILM  EXCHANGES,  Inc. 


^C^fW^< 


Page     Thirty-four 


THE  FILM  DAILY— Roxy  Section 


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"HE  E/LM  DAILY— Roxy  Section 


Page     Thirty-five 


A  Plateresque  Replica  in  New  York 


By  AILEEN  ST. 

AS  students  of  architecture  are  well  aware,  the 
Renaissance    replaced,    with    its    gaiety    and 
gold,  the  Moorish  motifs  and  ceramics,  which 
had  influenced  to  so  great  a  de- 
gree Spanish  design. 

The  early  plateresque  period 
prevalent  when  Spain,  at  that 
time  one  of  the  great  countries 
of  Europe,  was  at  the  highest 
point  of  her  power,  was  prob- 
ably one  of  the  most  brilliant 
and  at  the  same  time  effective  in 
the  history  of  artistic  Spain. 

The  great  prosperity  in  the 
early  Sixteenth  Century  was 
brought  about  by  a  remarkable 


series  of  events:  the  conquest  of 
Granada  and  final  destruction 
of  the  Moorish  dominion;  in 
1492,  the  discovery  of  America, 
and  the  elevation  of  Borgia  to 
the  Papal  Throne  followed  in 
1495  by  its  union  with  Spain. 
All  this  combined  with  the  con- 
quests of  Mexico  and  Peru 
bringing  enormous  wealth  in 
gold  and  silver,  provided  the  in- 
spiration and  opportunity  for  a 
marvelous   artistic    activity. 

Precious  metals  were  heavily 
employed  in  a  scheme  of  archi- 
tecture   which   is    characterized 
by  minuteness,  delicacy  and  pro- 
fusion of  its  surface  ornaments 
from    which    it    derives 
its  name  "plateresque." 
A  charming  gaiety  and 
freedom      characterizes 
the  style. 

Effects  of  strong  con- 
trasts were  sought  be- 
tween plain  wall  sur- 
faces and  rich  decora- 
tion of  restricted  por- 
tions such  as  a  very  open 
upper  story,  with  elab- 
orate  crestings  and 
finials — a    profusion    of 


Facsimile    of    the    magnificent    center    medalion,    from 
which    beautiful   chandeliers   are   suspended. 


Part    of    the    chariot    race    theme    which    furnishes    the 
scheme  of  the  friese  treatment  for  the  dome. 


Z!"tZ  tT*/*f  V  CUwrll  1°nVP  the  beauty   and  symmetry  of  decorative  structure 
xn  the  upper  balcony.     Note  the  unique  pillars.     Photos  by  T ebbs  and  Knell    In" 


JOHN  BRENON 
delicately  carved  Renaissance  relief  ornament  ap- 
plied to  a  flat  walled  sparsely  windowed  style  of 
structure. 

In  its  architecture,  both  the 
interior  and  exterior,  the  Roxy 
Theatre  has  been  designed  in  the 
early  plateresque  period,  which 
prevailed  in  the  early  Renais- 
sance in  Spain  with  a  touch  of 
the  Italian. 

With  a  view  to  making  the 
new  Roxy  a  work  of  art,  as  well 
as  a  practical  theatre  eight 
sculptors  and  three  hundred 
skilled  mechanics  worked  for 
five  months  on  the  art  decora- 
tions of  New  York's  newest 
playhouse. 

Pietro  Ciavarra,  well  known 
sculptor  was  in  charge  of  the  de- 
signing. More  than  one  thou- 
sand designs  were  modelled.  Five 
men  worked  day  and  night  for 
many  weeks  over  the  proscenium 
arch  on  a  panel  which  is  seventy- 
two  feet  long,  with  human  fig- 
ures twelve  feet  high.  And  the 
work  on  the  dome  of  the  grand 
foyer  consumed  an  equal  period 
of  time. 

For  the  art  plaster  work,  1,- 
100    tons    of    plaster    and    lime 
were  used.     Included  in  the  ma- 
terials   were    30,000    yards    of 
metal    lathe,     40,000 
yards  of  burlap  for  re- 
inforcing    the     plaster 
(imported  '  specially 
from    Dundee,    Scot- 
land,)  250  tons  of  steel 
fabrication,  500,000  feet 
of  galvanized   tie  wire, 
700,000  feet  of  channel 
iron  to  hold  the  plaster 
in    place,    200,000    feet 
one   and   one-half   inch 
angle  iron  and  70  tons 
of  modelling  clay. 


Page     Thirty-six 


THE  FILM  DAILY— Roxy  Section 


8MbREREAS0NSWHY  PARAMOUNT  LlADS 


nichanst  Vix 

in 

KNOCKOUT  REILLY 

Starof'ThcQujirrer- 
back"  and  "Paradise 
FOf  Two."  in  an  ex- 
citing story  of  the 
prize  ring,. 


Bebe  Daniels 


A  ICfSS. IN  A  TAXI 

"The  Campus  Flirt" 

"1     recently  "Stranded 

I     in   Paris"  in  a  story 


3      %> 


Clara  bow 

in 

ROUGH   HOUSE  ROSIE 

The  star  of  "It"  shows  she 
has  "It"  in  this  picture,  too. 


ace 

in 


From  Strength  to  Strength 
Advancing! 

The  8  aces  on  this  page.  Plus 
Thomas  Meighan  in  "Blind  Alleys." 
Douglas  MacLean  in  "Let  It  Rain." 
The  big  western  specials,  "Arizona 
Bound"  and  Zane  Grey's  "Mysterious 
Rider."  The  Esther  Ralston  Easter 
style  dazzler,  "Fashions  for  Women." 
Herbert  Brenon's  "The  Telephone 
Girl."  "Rolled  Stockings."  And  4 
more  that  there's  not  space  enough 
to  tell  about. 

Are  THE  CREAM  OF  THE  PIC- 
TURE PRODUCT  FOR  MARCH 
AND  APRIL. 

"If   it's   a   Paramount  Picture,  it's  the  best  show  in  town." 

GPammounl 
^Qictures 


£ 


eery 


CASEY  AT  THE  BAT 

Ex-gob  of  "We're  in  the 
Navy  Now"  as  the 
mightiest  batsman  of 
them  ail. 


Jfctol-phe  Jdenjou 


EVENING  CLOTHES 

The  star  of  "Blonde  or 
Brunette"  in  another 
picturesque  role. 


Qdda.  Qrau 
in      ° 

CABARET 

The  star  of 
"  A  lo  m*"  *o  a 
story  of  New 
York   night  life. 


16,650,000  picture  fans  will  read  this  ad  (with  copy  revised)  in  40  national  magazines. 


A  Perfect  Personnel  at  Your  Service 


IREATING  an  atmosphere  of  friendliness,  hos- 
pitality and  good  cheer  in  and  about  the  the- 
ater over  which  he  presides  has  ever  been  an 
outstanding  phase  of  S.  L.  Rothafel's  personality. 

The  difficulty  with  most  of  the  super  theaters  of 
the  motion  picture  is  that  this  personality  atmos- 
phere is  lacking.  Gorgeous  structures,  beautiful 
appointments,  tip-top  programs,  efficient  personnel 
— but  no  feeling  of  friendliness.  They  have  lost  that 
close  personal  contact  that  is  the  best  asset  of  the 
theater  owner  running  his  own  little  house  in  the 
sticks.  Mr.  Rothafel  has  preserved  it  in  a  theater 
seating  over  6,000.  He  has  built  it  into  the  very 
bricks  and  mortar.  Most  important  of  all,  he  has 
instilled  it  into  a  splendid  personnel  of  125  people. 
They  are  not  merely  efficient  automatons.  They  are 
Mr.  Rothafel's  personal  representatives  acting  as  in- 
dividual hosts  to  carry  the  spirit  of  friendliness  to 
every  guest  that  enters. 

How  he  accomplishes  this  is  purely  a  matter  of 
magnetic  personality.  He  has  the  gift  of  enthusing 
those  about  him.  People  don't  work  for  Mr.  Roth- 
afel. They  work  with  him.  His  interests  become 
their  interests.  Loyalty  follows  as  a  matter  of  course. 

So  much  for  the  spirit  of  the  Roxy  organization. 
But  you  cannot  instill  this  spirit  unless  you  have  the 
proper  material  to  start  with.  So  the  entire  uni- 
formed staff  of  older  men  have  been  selected  from 
the  ranks  of  college  men  who  have  had  officer  train- 
ing and  experience  at  Plattsburg  or  training  in  the 
R.O.T.C.  of  American  universities. 

The  younger  boys  are  part  time  students  in  their 
first  year  at  colleges  throughout  the  city.  All  these 
applicants  in  the  Service  Department  must  have  the 
ability  to  develop  certain  well  defined  qualifications. 
From  the  standpoint  of  Service  they  must  possess 
courtesy,  diligence,  a  desire  to  serve,  alertness,  effici- 
ency on  duty,  and  discipline.  They  must  have  the 
qualities  of  loyalty,  cooperation,  respectability  and 
reliability.  The  more  personal  essentials  are  those 
of  neatness,  personality,  refinement,  and  ability  to 
express  themselves  in  correct  speech. 

The  staff  is  trained  on  a  military  schedule  similar 
to  that  employed  in  the  training  of  the  Marines.  The 
drill  masters  are  two  ex-top  sergeants  of  that  mili- 
tary body.     Applicants  when  entering  service  re- 


ceive a  medical  examination  by  the  house  physician, 
also  a  dental  examination. 

The  uniforms  are  entirely  a  conception  of  Mr. 
Rothafel  himself,  gleaned  from  ideas  picked  up  in 
various  universities  and  military  academies  during 
his  recent  trip  to  Europe.  The  outfit  consists  of  an 
evening  and  an  afternoon  uniform.  The  latter  is 
Marine  blue  broadcloth  with  fine  gold  lace  trim. 
The  trousers  are  of  French  blue  with  red  stripes. 
The  evening  uniform  is  of  dark  blue  broadcloth  with 
lace  trim.  The  coat  is  cut  in  Eton  effect  to  permit 
of  evening  dress  shirt,  wing  collar  and  bow  tie. 
Special  shoes  are  furnished  for  both  uniforms.  They 
are  specially  constructed  to  fit  the  foot,  with  a  steel 
arch  that  eliminates  fatigue  from  long  standing.  Mr. 
Rothafel  says  a  tired  attendant  is  a  discourteous  one. 

Each  usher  has  an  emergency  kit  box  strapped  to 
his  side.  This  contains  smelling  salts,  flashlight  to  be 
used  in  an  emergency,  pad  and  pencil  for  messages 
and  accident  records.  Carrying  out  the  radio  influ- 
ence that  is  so  closely  identified  with  Mr.  Rothafel's 
activities,  the  uniform  buttons  represent  a  unique 
microphone  design. 

Regular  drills  are  a  part  of  the  routine.  During 
the  training  period  calisthenics  are  held  on  the  roof, 
and  are  a  part  of  the  weekly  schedule.  Emergency 
drills  are  held  to  teach  the  proper  method  of  taking 
care  of  sick  patrons.  Fire  drills  have  not  been  over- 
looked. 

In  his  desire  to  assure  the  welfare  of  all  those  about 
him,  Mr.  Rothafel  has  promoted  the  spirit  of  friend- 
liness and  good  cheer  by  providing  an  excellently 
appointed  club  room  as  well  as  a  library  and  a  se- 
cluded section  for  students.  There  are  specially  con- 
structed lockers  for  each  man.  On  the  roof  is  a 
gymnasium  and  hand  ball  court,  also  a  tennis  court. 
During  the  summer  a  camp  will  be  in  operation. 

The  Roxy  Fraternity  Club  has  been  established 
to  further  aid  in  this  friendly  spirit.  There  is  an 
honor  and  demerit  system  to  insure  promotion  to 
those  who  have  earned  it. 

Here  is  the  university  from  which  will  graduate 
future  theater  managers  to  spread  the  Roxy  system 
of  friendliness  and  personality  throughout  the  land. 


Page     Thirty-eight 


THE  FILM  DAILY— Roxy  Section 


hriffinf 


Industry/ 


*. 


first  •  ,;:^> 

miosis  "*■*>' " 


£*#  e*<E*/ 


*"s4 

>*^    ©# *        ***** 


Spring 
;v;^>*     Summer 

*k  o     *       ■■  ■         ■         r  J 


*******  * 

'•ft/ 


HITS 

UfeSavers-whai  we  mean!  They'll 
nitt  a  golden  SUN  in  Summer. 
Showmen  are  already  counting 
their  EXTRA  profits!  Because 
they  know 

HFST  N4HONAI 

makes aooa[! 

*  Motion  ftctut»KttH^icers  .ml  Distributors  of  America  lnc.~WM  H  Hays /Vt»irfni« 


The  outstanding  film  novelty  of  all  time  — 
The  picture  they'll  all  be  talk/no  about- 

Alaskan  Adventures 

with  ART  YOUNG 

HAS  BEEN  BOOKED  BY  ROXY  FOR  THE 


"Mere  words  are  inadequate  proof  of  my  con- 
viction that  'Alaskan  Adventures'  is  one  of  the 
most  remarkable  films  ever  offered." 

S.  L.  Rothafel. 


"You  can  believe  anything  they  tell  you  about 
this  great  picture  ...  It  leaves  one  breathless, 
refreshed,  enlivened  and  fascinated  ...  It  is 
with  pictures  like  this  that  exhibitors  can  answer 
every  argument  against  motion  pictures  in  general 
.  .  .  Any  live  exhibitor  can  make  good  money 
with  this  and  he  can  also  build  sufficient  good  will 
to  last  him  one  year. 

Amusements. 


"A  great  film,  worth  much  more  than  it  costs  to 
get  into  the  best  theatres." 

Exhibitors  Herald. 


HELD  OVER  BY  FRED  MILLER  AND  THE 
MANAGEMENT  OF  THE  FIGUEROA,  LOS 
ANGELES,  IN  RESPONSE  TO  POPULAR 
DEMAND.  BUSINESS  BUILT  SO  THAT  LAST 
FEW  DAYS  WERE  BETTER  THAN  PRECED- 
ING WEEK. 

DID    AN    AMAZING    BUSINESS    AT    THE 
CAPITOL,  SAN  FRANCISCO. 

Page     Forty  ~~ 


Pathepicture 


THE  FILM  DAILY— Roxy  Section 


The  i  First  Picture  At  The  Roxy 


4  (,r  II  ^HE  Love  of  Sunya,"  the 
first  motion  picture  Mr. 
Rothafel  exhibits  in  the 
Roxy  Theatre,  is,  happily 
enough,  also  the  first  motion 
picture  independently  pro- 
duced by  Gloria  Swanson,  for 
release  through  United  Art- 
ists Corporation,  of  which 
Miss  Swanson  is  now  an  own- 
er-member with  Mary  Pick- 
ford,  Norma  Talmadge, 
Charles  Chaplin,  Douglas 
Fairbanks,  D.  \V.  Griffith  and 
Joseph  M.  Schenck. 

"The  Love  of  Sunya"  is 
offered  for  the  first  time  any- 
where in  the  world  tonight. 
The  film  has  just  been  com- 
pleted at  the  Cosmopolitan 
Studios,  in  New  York  City, 
cutting  of  the  175,618  feet  of  film  concluded,  and 
Cosmo  Hamilton's  titles  inserted.  Miss  Swanson's 
first  United  Artists  picture  was  directed  by  Albert 
Parker  from  the  screen  story  by  Earle  Browne. 

In  her  initial  effort  as  independent  producer,  Miss 
Swanson  presents  to  the  American  public  the  first 
major  screen  efforts  of  Flobelle  Fairbanks,  John 
Boles,  Andres  de  Segurola  and  Hugh  Miller,  distin- 
guished English  actor.  Miss  Swanson  also  presents 
in  this  picture  the  first  advanced  camera  achieve- 
ments of  Dudley  Murphy  in  a  full  length  feature 
film  which  was  photographed  by  Robert  Martin, 
with  Mr.  Murphy  consultant  on  the  crystal  se- 
quence. 

Gloria  Swanson  realizes  in  this  production  the 
ambition  of  every  film  star:  to  produce  her  own 
motion  pictures.  Six  months  of  actual  production 
work  and  several  hundred  thousands  of  dollars  went 
into  the  making. 

On  the  day  when  the  contract  for  the  world  pre- 
miere of  "The  Love  of  Sunya"  was  formally  signed 
by  Miss  Swanson  and  Mr.  Rothafel,  the  star  was 
escorted  through  the  theatre  by  the  showman  who 
had  dreamed  it  into  reality.  Less  than  an  hour  after 
she  had  returned  home,  Miss  Swanson  wrote  to  Mr. 
Rothafel. 


MISS  GLORIA  SWANSON 


My  dear  Roxy: 

I  have  just  returned  home 
from  your  theatre.  It  is  as 
inimitable  as  Roxy  himself. 

The  beauty,  distinctiveness 
and  spirit  of  intimacy  cap- 
tured within  its  walls  will  be 
a  revelation  to  the  millions 
who  look  to  you  for  original 
things.  • 

You  ought  to  be  very 
proud  of  the  accomplishment 
and  the  more  so,  because  it 
has  really  been  a  one-man 
job. 

And  you  can  imagine  how 
happy  I  feel  that  my  first 
production,  "The  Love  of 
Sunya,"  has  been  selected  as 
your  initial  film  feature. 
Sounds  like  Independence 
Day,  doesn't  it? 

I  want  you  to  know  that  I  think  your  "Cathe- 
dral of  Motion  Pictures"  is  superb  and  if  wishes 
come  true,  mine  alone  will  give  you  the  everlast- 
ing success  you  so  rightfully  deserve. 

Sincerely, 

(Signed)      Gloria. 
And  the  following  reply  was  dispatched: 
My  dear  Gloria: 

Your  very  charming  letter  is  before  me  and  I  am 
deeply  appreciative. 

What  hopes  and  what  future  there  is  in  it  for  us 
both!  The  great  Maker  himself  can  only  tell  us. 
I  am  proud  of  having  you  and  your  initial  offering 
to  be  my  opening  attraction  and  let  us  say,  hand  in 
hand,  we  are  facing  a  great  moment  in  our  lives. 
I  like  that  idea,  and  I  can  feel  your  hand  in  mine  as 
we  stand  in  front  of  the  great  multitude  and  hum- 
bly offer  ourselves  just  as  we  are,  with  the  prayer 
that  they  will  like  us. 

God  bless  you,  kiddie,  and  my  earnest  prayer  is 
that  everything  that  you  wish  will  come  to  you. 

With  kindest  personal  regards  to  your  charming 
husband,  and  with  admiration  and  love,  I  am 
Faithfully  yours, 

(Signed)      Roxy. 


THE  FILM  DAILY— Roxy  Section 


Page     Forty-one 


Congratulations,  Roxy! 

We  knew  you  would  make 

W 

^ 

stand  for  what  it  does — the  mark  of  a  SHOWMAN  EXHIBITOR  who  has  gained  success 

through  giving  the  Public  what  it  wants  in  screen  entertainment. 

Here's  another  trademark,  Roxy,  that  stands  for  the  same  kind  of  Service — 

It's  the  seal  of  a  SHOWMAN  PRODUCING  ORGANIZATION  that  has  made  phenom- 

enal strides  by  giving  the  Exhibitor  the  kind  of  pictures  his  Public  wants  to  see. 

COLUMBIA'S  "Big  Twenty-Four" 

Season  1926-1927 

The  Lone  Wolf  Returns                          The  Better  Way                                 Pleasure  Before  Business 
The  Belle  of  Broadway                           Remember                                         Poor  Girls 
The  False  Alarm                                       Wandering  Girls                                Romantic  Age 
Sweet  Rosie  O'Grady                            The  Wreck                                        Rich  Men's  Sons 
When  the  Wife's  Away                         The  Bachelor's  Baby                         The  Clown 
Obey  the  Law                                           The  Price  of  Honor                         For  Ladies  Only 
The  Truthful  Sex                                     Birds  of  Prey                                      Stolen  Pleasures 
Sidewalks  of  New  York                        Paying  the  Price                               The  Lost  House 

iiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiniiiiiiiiiiiiiiiiiiiiiiiM                                                                                    rtnni[i[nuiEMiT!iMii!r!(iii!ii[i^irin;iii]iiiMiMiiiM!iniiniiiiiiii[iiiriiiiiiiMiiiiiiifi[ii] 

Jack  Cohn                                     Joe  Brandt                                     Harry  Cohn 

^■W^^M 

Page     Forty-two 


THE  FILM  DAILY— Rosy  Section 


Roxy's  Gang,  as  they  appear  in  order  of  layout: 
CI)  Gladys  Rice,  coloratura;  (2)  the  heads  of 
the  musical  organisation,  left  to  right,  Leo  Staats, 
Brno    Rapee,   Frederik    Stahlberg,   Maurice   Jacquet, 


MANY     old     favorites 
and  some  new  faces 
have    been    engaged     ^^rT^^T  "TIT^ 
for  Roxy's  gang  to  be  with  |^ 

him   in    the    theatre    and    to 
broadcast  regularly  on  Mon- 
day   nights    from    their    own    broadcasting    room 
through  W.  J.  Z. 

Their  old  admirers  will  be  pleased  to  know  that 
the  assemblage  includes  Maria  Gambarelli,  prima 
ballerina;  Gladys  Rice  coloratura  soprano;  Frank 
Moulan,  comedian;  Douglas  Stanbury,  baritone; 
Florence  Mulholland,  contralto;  Phil  Ohman  and 
Victor  Arden,  pianists;  Marjorie  Harcum,  Adrian 
Da  Silva,  tenor;  Celiz  Branz,  contralto;  Geoffrey 
O'Hara,  composer,  author  and  singer;  Dorothy 
Miller,  soprano;  Beatrice  Belkin,  soprano;  Anne 
Robinson,  soprano;  Josef  Stopak,  violinist;  Daddy 
Jim  Coombs,  basso;  Mickey  McGee,  whistler;  Julius 
Bledsoe,  baritone;  Van  Douzee,  tenor;  the  Frank 
Harlings,  Renee  Valeri  and  Arthur  Lang. 

To  support  these  artists,  Roxy  has  engaged 
vocalists  and  instrumentalists  to  form  two  of  the 
largest  organizations  of  their  respective  types  ever 


Charles  Previn  and  Mr.  Rothafel;  (3)  Florence 
Mulholland,  contralto;  (4)  Frank  Moulan,  comedian; 
(5)  Maria  Gambarelli,  prima  ballerina;  (6)  Doug- 
las Stanbury,  baritone.      Photos  by  Strauss  Peyton. 


to  face  a  microphone.    One 
of    these    units    is    a    vocal 
))     chorus  of  100  male  and  fe- 
male voices  and  the  other  a 
complete  symphony  orches- 
tra  of    110    instrumentalists 
under  the  alternate  guidance  of  the  four  conductors, 
Messrs.  Jacquet,  Previn,  Rapee  and  Stahlberg. 

The  musical  equipment  which  Roxy  uses  in  his 
new  series  of  broadcasts  is  complete  in  every  detail. 
On  his  staff,  he  has  dance  orchestras,  string  ensem- 
bles, quintets,  quartets,  and  trios  and  every  type  of 
specialty  orchestra  such  as  Marimba  Bands,  Bala- 
laika orchestras  and  other  groups  of  instrumental 
performers  rarely  heard  by  the  listening-in  audience. 
One  of  the  largest  organs  in  the  world  is  also  a 
feature  of  the  series. 

The  studios  in  the  theatres  from  which  the  gang 
will  broadcast  are  of  the  finest  type  built  and  tests 
have  revealed  that  the  acoustical  conditions  are  ideal 
for  broadcasting  purposes,  surpassing  even  the  ex- 
pectations of  the  architects. 


THE  FILM  DAILY— Roxy  Section 


{'aye     F  <>  r  I  y  -  I  h  r  e  e 


itage  Mechanism  and  Lightin 


This  article  and  the  accompanying 
photographs  give  a  graphic  in- 
sight into  the  immensity  and 
uniqueness  of  an  electric  operat- 
ing system  and  stage  structure 
which  is  unparalleled  in  the  his- 
tory of  the  theatre. 


THE  unique  plan  of  putting  the  stage  in 
one  corner  of  the  building  has  necessi- 
tated an  entirely  new  method  of  attack 
and  the  stage  mechanism  designed  by  art  di- 
rector Clark  Robinson  is  the  culmination  of 
four  years'  work  and  experiment  with  Mr. 
Rothafel. 

The  stage  is  triangular  rather  than  square, 
a  form  which  lends  itself  peculiarly  to  new 
developments  in  stage  craft.  By  rounding 
off  the  rear  corner,  the  most  perfect  sky 
cyclorama  in  the  city  has  been  effected  and 
by  "flying"  this  cyclorama  with  the  aid  of  a 
separate  steel  beam  construction  overhead  and 
electricmotors,  the  unusual  depth  of  60  feet 
in  the  center  of  the  stage  was  obtained,  a  dis- 
tance equalled  only  by  the  Metropolitan  stage 
and  the  Manhattan  Opera  House  stage  now 
obsolete.  This  makes  possible  a  new  scheme 
of  rear  projection  by  which  animated  back- 
drops are  obtained.  A  system  of  elevators  ar- 
ranged to  produce  any  desired  combination  of  levels 
with  the  use  of  platforms  controls  the  stage  floor 
which  may  be  sunk  to  the  basement  or  cellar  if  de- 
sired. The  proscenium  opening  is  80  feet  but  with 
the  use  of  stage  draperies  the  actual  working  dimen- 
sions may  be  cut  down  to  60  feet  wide  by  32  feet 
high,  the  depth  from  the  curtain  line  to  the  cyclor- 
ama in  the  centre  being  44  fee*- 

The  lighting  equipment  is  approximately  three 
times  greater  than  that  of  any  other  theatre. 


Above  is  a  photograph  of 
the  face  of  the  switch- 
board, installed  at  the  left 
of  the  stage.  It  is  the 
largest  ever  constructed 
and  consumes  enough  cur- 
rent to  light  2,000  homes. 
It  takes  the  combined  ser- 
vices of  the  New  York 
Edison  Co.  and  the  United 
Electric  Light  and  Power 
Co.  to  supply  it  with  suf- 
ficient power. 


At  the  right  is  an  illustra- 
tion of  the  ingenious  man- 
ner in  which  the  footlighi 
system  has  been  imbedded 
in  the  forepart  of  the 
stage.  Note  the  glass  dif- 
fuser,  which  serves  to  sub- 
due and  deflect  the  rays 
of  light  into  a  softness 
compatible  with  the  qual- 
ity of  the  atmosphere  of 
this  motion  picture  cathe- 
dral. Overhead,  flood 
lights  augment  the  illu- 
minating system.  Courtesy 
"Science  and  Invention." 


For  this  purpose,  the  largest  stage  switchboard 
ever  constructed  has  been  installed  in  the  switch- 
board room  at  the  left  of  the  stage.  It  has  a  total 
of  over  1000  switching  levers  and  consumes  electri- 
city totalling  1,500  horsepower,  the  amount  of  cur- 
rent equivalent  to  that  used  by  25,000  houselights, 
or  sufficient  lighting  to  supply  2,000  homes. 

The  task  of  placing  in  position  and  making  the 
necessary  interconnections  was  in  charge  of  Harry- 
Alexander,  Inc.,  cooperating  with  Hub  Electric  Co. 


Page     Forty-four 


THE  FILM  DAILY— Roxy  Section 


.171 


"ROXY"    WELCOME    TO    OUR    CITY 


"The  Golden  Web" 
"The  Silent  Power" 
"Money  to  Burn" 
"The  Final  Extra" 
"Sinews  of  Steel" 


Productions  1926-27 

"The  Block  Signal" 
"King  of  the  Pack" 
"Heroes  of  the  Night" 
"Mountains  of  Manhattan" 
"The  Woman  Who  Did  Not  Care" 
"The  Silent  Avenger" 

AND  The  Season's  Qreatest  Farce  Comedy  Success 

"QUARANTINED  RIVALS" 

by  George  Randolph  Chester 

Released  by 

LUMAS  FILM  CORPORATION 

Sam  Sax,  President 
1650  Broadway  New  York  City 


THE  FILM  DAILY— Roxy  Secti 


tion 


Page     Forty-five 


To  Roxy  ■— 


The  best  of  good 
wishes  to  the  best  of 
good  fellows — f ore- 
casting  a  brilliant 
success  in  a  moment- 
ous undertaking — no 
man  can  do  more  than 
dedicate  his  life  to  the 
task  of  pursuing  a 
worthy  idea  1 — the 
Roxy  Theatre  is  with- 
out doubt  a  majestic 
culmination  of  that 
pursuit  —  a  golden 
gate  opening  into  a 
vista  of  large  and 
glittering  possibilities. 
.  .  .  The  industry 
rightfully  honors  an 
artist,  a  showman,  a 
thinker,  and  a  man. 


President 


Page     Forty-six 


THE  FILM  DAILY— Roxy  Section 


A    FEAT    IN    STEEL    FABRICATION- 


Reprinted    Courtesy    "The    American    Architect." 
-121    TON    BALCONY    TRUSS,    THE    LARGEST    EVER    MADE. 


D 


The  Romance  of  a 


O  you  know 
the  romance 
that  lies  be- 
hind a  piece  of 
steel?  For  there  is 
romance  in  the  bit 
of  steel  that  intercepted  your  way  as  you  walked 
along  the  street,  though  you  may  have  seen  in  it 
only  a  clumsy  bar,  a  stumbling  block  in  your  hur- 
ried progress  across  the  city. 

Let  us  take  the  main  truss  of  the  Roxy  Theatre 
weighing  over  210  tons.  It  demanded  a  corps  of 
workmen  to  erect  it  and  the  lives  of  hundreds  of 
men  have  been  devoted  in  the  last  few  months  to  its 
manipulation. 

The  romance  of  this  piece  of  steel  begins  years 
back  in  Forrest  City,  111.,  where  a  young  man,  run- 
ning a  make-shift  motion  picture  theatre  in  the 
back  of  a  bar-room  was  fired  with  the  ambition  to 
have  his  own  theatre,  to  be  the  largest  in  the  world. 
His  name  was  S.  L.  Rothafel.  It  was  a  dream  at  that 
time,  but  it  is  coming  true. 

The  contract  for  the  steel  work  was  signed  with 
Levering  and  Garrigues  Company,  December  24th, 
1925.  Work  was  at  once  begun  on  the  engineering 
and  preparation  of  detail  drawings,  steel  was  fab- 
ricated,  and   the   entire   steel  contract   completed 

THE  FILM  DAILY— Roxy  Section 


September  4th, 
1926,  two  days 
ahead  of  contract 
time.    Enterprise! 

This  steel  first 
saw  the  light  of 
day  in  the  form  of  iron  ore,  mined  in  Michigan.  It 
was  hauled  down  through  the  Great  Lakes  in  boats 
to  Cleveland,  then  removed  in  cars  for  the  journey 
to  Pittsburgh.  Here  the  ore  was  smelted  and  re- 
fined into  steel  by  the  open  hearth  process,  and  with 
the  fabrication  complete  was  turned  over  to  the 
Pittsburgh  mill  to  be  made  into  plates  and  angles  to 
coincide  with  the  cutting  bill  received  from  the 
engineers. 

Now  another  journey  is  on  the  schedule.  From 
Pittsburgh  the  plates  and  angles  are  taken  by  rail 
to  Phoenixville  at  which  point  it  is  perforated  to 
allow  for  the  insertion  of  the  bolts  to  hold  the  huge 
framework  together.  With  this  process  completed, 
the  framework  is  now  shipped  by  rail  to  the  water- 
front. At  the  water  front,  two  steam  lighters  were 
chartered  from  Merritt  and  Chapman  to  carry  the 
steel  to  New  York.  Four  trucks  were  used  to  haul 
this  to  the  Roxy  site. 

Page     Forty-seven 


Future  Film  Fare  at  the  Roxy 


GUARANTEEING  to  members  of  the  Roxy 
Family  the  ultimate  in.  entertainment  are 
the  motion  pictures  already  booked  for 
presentation.  Attractions  for  the  Roxy  are  ob- 
tained on  the  open  market,  with  the  management 
carefully  selecting  each  picture  offered.  The  dis- 
criminating taste  of  Roxy  patrons  will  be  reflected 
in  the  attractions  shown  at  this  theatre,  as  bookings 
to  date  indicate. 

Not  only  the  leading  artists  of  the  screen,  but 
the  outstanding  celebrities  of  the  stage  and  concert 
world  will  add  their  talent  to  Roxy  programs.  This 
is  made  possible  through  the  Vitaphone,  the  syn- 
chronization device  which  caused  so  much  com- 
ment in  the  amusement  world.  Artists  of  the  Met- 
ropolitan Opera  Company,  and  the  Victor  Co., 
appear  in  Vitaphone  offerings. 

Alert  to  the  possibilities  of  grooming  Jetta 
Goudal,  she  of  the  flashing  black  eyes,  into  one  of 
the  best  feminine  actresses  on  the  screen,  Producers 
Distributing  Corp.  is  proceeding  with  cautious  step 
to  secure  for  her  the  vehicles  that  best  dovetail  her 
talents.  In  her  forthcoming  production,  "Fighting 
Love,"  to  be  seen  at  the  Roxy,  the  role  fashioned 
for  her  fits  like  the  proverbial  glove.  Her  exotic 
appeal  is  given  wide  scope  to  transcend  previous 
effort.  Miss  Goudal  read  the  story  by  Rosita  Forbes 
at  the  suggestion  of  a  friend  and  pleaded  with  Cecil 
De  Mille  to  be  permitted  to  enact  the  role  of  Donna 
Vittoria.  Victor  Varconi  will  do  the  male  honors 
as  the  handsome  young  soldier.  Henry  B.  Walthall 
also  has  been  given  a  prominent  part.  Many  others 
of  lesser  prominence  are  in  the  supporting  cast. 
Under  the  guidance  of  Nils  Olaf  Chrisander,  con- 
sidered one  of  the  best  directors  of  the  foreign 
school,  this  story  of  Arab  intrigue,  uprisings  and 
adventure  unfolds  with  a  startling  realism. 

Based  on  an  original  story  by  James  Hamilton, 
"Ankles  Preferred,"  will  bring  to  the  Roxy  Madge 
Bellamy  and  Lawrence  Gray.  It  is  an  amusing  tale 
of  how  a  young  girl  of  great  beauty  found  it  im- 
possible to  use  her  brains.  J.  G.  Blystone  directed. 
An  excellent  cast  aids  the  principals. 

Unusual  is  the  description  for  "The  Love  Thrill," 
starring  Laura  La  Plante.  This  petite  blonde  star 
has  attracted  attention  since  she  first  flashed  into 
prominence  and  now  is  recognized  as  one  of  the 


most  capable  of  our  younger  stars.  Millard  Webb 
directed  Miss  La  Plante  in  this  new  vehicle  in  which 
Tom  Moore  plays  opposite. 

Romance  and  adventure  abound  in  "The  Yankee 
Clipper,"  a  story  of  the  high  seas.  It  is  a  De  Mille 
production  made  by  Rupert  Julian.  He  is  the  di- 
rector of  a  number  of  outstanding  productions  most 
recent  of  which  is  "Three  Faces  East."  William 
Boyd  and  Elinor  Fair,  who  appeared  together  in 
"The  Volga  Boatman"  have  the  leading  roles  in 
this  tense  drama  of  America's  effort  to  capture  the 
tea  trade  in  China. 

In  reply  to  Shakespeare's  time-worn  query, 
"What's  in  a  name?"  those  who  are  conversant  with 
the  personnel  of  Warner  Brothers'  "Wolf's  Cloth- 
ing" can  shout  with  great  gusto,  "plenty!"  Hark 
to  this  array  of  talent:  Monte  Blue  and  Patsy  Ruth 
Miller,  co-stars;  Arthur  Somers  Roche,  author,  and 
Roy  Del  Ruth,  director.  With  such  an  outlay  of 
personages  turned  loose  on  one  production  there 
can  be  but  one  conclusion:  a  fine  picture.  That  is 
exactly  what  Roxy  fans  may  expect  and  it  is  a  safe 
assumption  that's  exactly  what  they  will  see. 

Another  attraction  booked  for  early  presentation 
at  the  Roxy  is  "White  Gold,"  produced  for  Cecil 
B.  De  Mille  by  William  K.  Howard.  Jetta  Goudal, 
exotic  French  star,  is  featured  in  the  picture.  This 
is  a  drama  of  sheepherding,  forceful  in  its  theme, 
handled  deftly  and  boldly  by  the  director. 

One  of  the  early  and  most  interesting  attrac- 
tions will  be  a  fascinating  offering  "Alaskan 
Adventures,"  a  picture  of  the  daring  of  two  in- 
trepid explorers  who  hunted  big  game  in  Alaska 
armed  only  with  bow  and  arrow  in  a  land  seldom 
trod  by  white  men.  Captain  Jack  Robertson,  noted 
explorer,  and  Arthur  H.  Young,  world's  champion 
bow-and-arrow  shot  and  big  game  archer,  are  the 
two  explorers  who  braved  the  dangers  of  the  Alas- 
kan wilds  to  obtain  these  unusual  pictures. 

In  the  newsreel  field,  the  Roxy  will  offer  an  un- 
excelled service.  The  staffs  of  four  great  news- 
reels  will  supply  material  for  the  composite  reel, 
which  will  be  assembled  and  edited  by  Roxy.  Pathe 
News,  International  News,  Fox  News  and  Kino- 
grams  are  the  services  at  the  command  of  the  Roxy. 


Page     Forty-eight 


THE  FILM  DAILY— Roxy  Section 


The 
KICK-OFF 

A  MAN 
of  QUALITY 

STRIVING 
For  FORTUNE 


Samuel  Zierler  presents 

GEORGE    HIS  RISE 

WALSH 


TO  FAME 


The  BROADWAY 
DRIFTER 

The 

WINNING  OAR 


AN 


Mmwmk 


PICTURE 


A?     W 


vnsum:. 


The  story  of  a  Moral  Triumph 
with  a  Brilliant  Supporting  Cast: 

DOROTHY   HALL 

Arthur  Donaldson,  Qladys  Valerie, 
Nellie  Savage,  Bigelow  Cooper,  Paul 
Doucet,  Qeorge  Offerman,  Jr. 

Directed  by  Bernard  McEveety 


We  add  our  voice  to  the  roar  of 
congratulation  which  overwhelms 
ROXY,   though,    in    all 
truth,  he  bestows  more 
honor  than  he  possibly 
can    receive.     His    new 


theatre  is  both  an  inspiration  and 
a   challenge,    particularly  .  to 

producers. 

As  one  producing  company, 

PICTURES        we  hope  to  benefit  from  the 
CORPORATION    former  and  meet  the  ktten 

SAMUEL  ZIERLEK^Wrifcrf 


NEW 


Y       O       P^    K. 


Foreign  rights  by  Simmonds  Pictures  Corp.,  Cable  "Simfilmco,  N.  Y.' 

THE  FILM  DAILY— Roxy  Section 


Page    F  o  r  t  y - nin  e 


/?(((/  //'  mov/PI)  i)\  I  li  l  H I  n  i       \;  f\rc  v}\)])))/j>pi>  f  I    wi   j; 


WASH  BEHIND  m 
YOUR  EARS,  TOO/ 

ROXY 

WANTS  US  TO  PULL  OUR 
STUFF  WITH  A 

SONG  CARTUNE 

ON  THE  OPENING  NIGHT/' 

AND  REMEMBER 

.  IF  IT  WASN'T  FOR  ME 
YOl/D  NEVER  SET  IN/ 


KO-KO'S  HEAVY  DATE ! 


OUT  OF  THE  INKWELL    FILMS    INC. 

Alfred  Weiss,  PxeswEA/r. 


Page     Fifty 


Distributed  by 

RED  SEAL  PICTURES  CORP. 


THE  FILM  DAILY— Roxy  Section 


To  Roxy 
Congratulations 

From  One  Pioneer  To  Another 

PIONEERING,  as  any  pioneer  will  admit  has 
its  fascinating  side.  Obstacles  mean  little  to 
one  who  has  the  vision  of  some  distinctive 
achievement.  For  without  them  there  would  be  no 
goal  worth  the  striving,  no  satisfaction  gained  in 
easily  won  rewards. 

The  gradual  elevation  of  standards  in  the  per- 
formance of  music  in  representative  motion  picture 
theatres  of  the  United  States  has  at  length  aroused 
among  the  discerning  a  consciousness  of  a  great 
work  done.  From  modest  beginnings  there  has  en- 
sued, little  by  little,  a  growth  productive  of  benefits 
to  innumerable  people.  Today,  as  a  consequence, 
the  motion  picture  theatre  is  conceded  to  be  a  fac- 
tor in  the  spreading  of  good  music;  a  force  that 
is  showing  culture  along  with  the  pleasure  it  cre- 
ates, and,  finally,  supplying  openings  in  a  new  field 
MRS.  A.  K.  BENDIX  to  professonal  musicians. 

Pioneering  in  this  sphere,  and  when  there  seemed  little  to  offer  encouragement  came 
a  woman  (back  in  1914),  who  visualized  the  ultimate  goal.  She  is  Mrs.  A.  K.  Bendix; 
a  personality  now  in  her  chosen  career  and  an  authority  as  well.  Virtually  the  first  to 
perceive  and  to  seize  the  advantages  offered,  she  started  modestly.  But  she  saw  with 
an  accurate  eye  into  the  future,  which  is  this :  that,  however  unostentatiously  migtit  be 
the  beginning,  the  end  must  bring  forward  tried  and  proven  artists — finally  great  artists 
of  recognized  position — to  serve  the  vast  public  which  goes  regularly  each  day  into  the 
pretentious  auditoriums  where  the  finest  pictures  are  shown. 

Getting  started  was  not  easy.  Nothing  worth  achieving  ever  is  easy  to  get  in  motion. 
And  if  Mrs.  Bendix  appreciated  elements  which  might  contribute  in  an  added  degree  to 
the  entertainment  of  the  masses  it  was  at  first  no  simple  task  to  convince  the  theatre  man- 
agers— unacquainted  as  they  were  with  the  appeal  of  good  music,  capably  interpreted. 

But  persistence,  coupled  to  almost  unerring  selection  of  the  men  and  women  adjudged 
as  able  to  satisfy  audiences  unaccustomed  to  listening  to  fine  music,  won  the  day.  Mrs. 
Bendix's  clientele  grew ;  and  with  it  came  a  confidence  in  her  artist  recommendations  which 
filially  established  her  word  as  one  to  accept. 

One  year  followed  another.  The  Mrs.  A.  K.  Bendix  Music  Bureau  expanded.  So  did 
its  list  of  singers  and  instrumentalists  and  n  usic  directors  until  at  length  the  majority  of 
all  the  artists  available  was  arrayed  under  Mrs.  Bendix's  banner. 

Today  her  bookings  total  an  amazing  figure  each  year.  The  theatre  managements 
she  serves  range  from  New  York's  Super  Motion  Picture  Theatres  up  into  Canada  and 
into  the  deep  west.  She  has  one  policy — and  one  alone — which  is  carried  out  in  her  New 
York  offices  at  701  Seventh  Avenue:  all  her  clients,  artists  no  less  than  theatre  man- 
agers, must  be  given  complete  satisfaction. 

(Reprinted  From  Pierre  Keys  Year  Book) 


THE  FILM  DAILY— Roxy  Section 


Page     Fifty-one 


Page    F  if  ty-  tw  o 


THE  FILM  DAILY— Roxy  Section 


KIMBALL  ORGAN 


Big  Feature  of  the 

ROXY  THEATRE 

The  LARGEST  UNIT 
ORGAN  ever  built 


Not  even  the  magnificence  of  the  interior  dims  the  glory  of  the  living  voice  of  the  ROXY  THEATRE, 
which  is  the  KIMBALL  ORGAN.  The  musical  possibilities  are  almost  limitless,  and  nothing  like  it  has 
ever  been  attempted  in  organ  construction. 

THREE  GREAT  CONSOLES-THREE  ORGANISTS  PLAYING 

Something  you  have  not  seen  in  any  theatre  before — three  organists  playing  at  the  same  time.  The 
music  pervades  the  whole  theatre,  and  gives  voice  to  the  pictures  before  you.  It  may  be  called  "the 
organ  with  a  million  voices". 

Mr.  S.  L.  Rothafel — "Roxy",  in  awarding  the  contract  to  the  W.  W.  Kimball  Company 
said: 

■'It  is  not  a  question  of  money,  although  we  are  spending  more  than  any 
other  theatre  has  ever  spent  on  an  organ.  The  mere  fact  that  you  were 
awarded  this  contract  under  the  keenest  of  competition  is  a  credit  to  you" 

In  addition  to  the  main  organ  with  its  three  consoles,  a  KIMBALL  SOLOIST  ORGAN  is  installed 
in  the  GRAND  FOYER,  which  accommodates  3,000  persons,  and  in  the  Broadcasting  Studio  a  special 
Kimball  unit  organ  and  a  Kimball  concert  grand  piano.  The  programs  "on  the  air"  will  feature  both  the 
Kimball  organ  and  piano. 

W.   W.   KIMBALL    COMPANY,   Manufacturers 

Established    1857 

306  S.  Wabash  Avenue  Kimball  Building  Chicago,  Illinois 

W.  B.  MILNER,  Eastern  Sales  Agent— 507  5th  Ave.,  New  York— 3808  N.  Broad  Street,  Philadelphia 

Kimball  Pianos,  represented  by  LANDAY  BROS.,  New  York 


THE  FILM  DAILY,— Roxy  Section 


Page     Fifty-three 


OUR   BEST   WISHES     TO 


ROXY 


For  A  Most  Successful   Enterprise 


Du  Pont-Pathe  Film  Manufacturing  Corp. 


M  PONT 


THE    DUPONT    TRADE    MARK    HAS    NEVER 
BEEN  PLACED    ON  AN  INFERIOR  PRODUCT 


35  West  45th  Street 
New  York  City 


1056  No.  Cahuenga  Ave. 
Hollywood,  Cal. 


Factory 
Parlin,  New  Jersey 


Page     Fifty-four 


THE  FILM  DAILY— Roxy  Section 


Walter  W.  Ahlschlager 

New  York  and  Chicago 

Architect  oj 

The  Roxy  Theatre 


The  Mansion  Theatre 

to  be  erected  at  58th  and 
Lexington,  New  York  City, 
plans  now  being  prepared 


The  Midway 

75th  and  Broadway, 
plans  now  being  prepared 


THE  FILM  DAILY— Roxy  Section  Page     P  if  ty-fiv  e 


Page     Fifty-six 


THE  FILM  DAILY— Roxy  Section 


An   Acknowledgement 


AN  achievement  such  as  the  Roxy  Theatre  is  dependent  upon 
the  absolute  co-operation  of  each  person  engaged  in  it, 
The  fact  that  this,  the  largest  theatre  in  the  world,  has 
reached  completion  in  eleven  months  is  evidence  that  all  the  hun- 
dreds of  men  who  have  taken  part  in  its  construction  have  worked 
together  in  a  spirit  of  mutual  understanding. 

To  the  Roxy  Theatres  Corporation,  Messrs.  Rothafel,  Lubin, 
Atkinson  and  their  associates,  we  are  grateful  for  the  confidence 
that  has  been  placed  in  us. 

To  Mr.  Walter  W.  Ahlschlager,  the  architect,  we  wish  to  ac- 
knowledge the  full  co-operation  given  us. 

To  the  members  of  our  own  organization,  from  engineers  to 
laborers,  and  to  our  sub-contractors  we  wish  to  express  publicly  our 
appreciation  of  a  degree  of  faithfulness  and  regard  for  our  interests 
that  is  beyond  financial  reward.  The  Roxy  is  as  much  their  achieve- 
ment as  our  own. 

Chanin  Construction  Company 


mkt  &* 


President 
Secretary-Treasurer 


THE  FILM  DAILY— Roxy  Section  Page    F  if  ty  -  sev  en 


PERCIVAL  ROBERT  'MOSE 

Consulting  Engineer 
250  Park  Avenue 


Roxy  Theatres  Corporation 

as  Consultant  for 

Cooling  -  Heating  -Ventilation 

Electrical  and  Plumbing  Equipment 

and  Elevators 


KAlso   retained   on   New   Mansion   Theatre   by   sarnie   corporation 


Page    F  if  ty  -  eight  THE  FILM  DAILY— Roxy  Section 


ANOTHER 
THEATRE  INT 


RAMBUSCH 


THE  interior  of  a  theatre  is  made  or  ruined  by  its 
decoration.     Every  cent  spent  on  carefully  plan- 
ned painting  and  decorating  is  a  solid  investment 
which  is  bound  to  pay  good  dividends. 

The  public  goes  to  the  theatres  which  are  most 
beautiful.  It  is  wrong  to  say  that  people  have  no 
taste  and  to  ignore  this  is  a  costly  experiment  to 
try.  It  has  been  proven  that  people  revel  in  the 
luxury  and  beauty  which  is  beyond  the  means  of 
the  masses  and  which  can  be  afforded  only  by  such 
institutions  as  our  modern  theatres.  People  love 
the  wonderful  and  beautiful.  Rambusch  can  give 
you  a  wonderful  and  beautiful  house  that  people 
will  talk  about :  a  house  that  will  attract  attention  : 
a  house  that  will  satisfy  the  intelligentsia  and  thrill 
the  masses. 

Rambusch,  not  only  a  decorator  himself  but  a 
man  long  experienced  in  the  supervising  of  light- 
ing effects,  the  selecting  of  drapes,  etc.,  surrounded 
by  an  organization  of  long  experienced  men,  can 
guarantee  satisfaction  on  any  job. 

Some  of  the  recent  Broadway  theatres  decorated 
by  Rambusch,  are  the  Cameo,  Colony,  Warner's  and 
the  Embassy.  The  new  Roxy  is  the  latest.  Those 
now  under  study  and  execution  are  the  Palace, 
Stamford,  Conn.,  and  the  Marboro,  Brooklyn,  N.  Y. 
It  will  be  noted  that  the  above  theatres  were  exe- 
cuted for  old  established  organizations  which  over  a  long  period  of  time  have  experimented  with 
other  decorators. 

When  you  engage  Rambusch  to   do  the  interior  of  your  theatre,  you  have  no  worries.     You  will 
be  guaranteed  that  the  job  will    be  finished  on  time  and  that  you  will   have  a  modern   American  and 
beautiful  interior.     One  that  people  will  like  and  enjoy  and  one  that  will  pay  you  dividends. 
Consult  us  early  and  avoid  costly  complications. 


ROXY    THEATRE,   NEW    YORK    CITY 

Walter    W.   Ahlschlager,   Inc.,    Architects 

The    Chanin    Construction    Company,    Contractors 

Harold    Wm.    Rambusch,    Supervising    Decorator 


RAMBUSCH 


2  West  45th  Street 


Established  1895 


THE  FILM  DAILY— Roxy  Section 


Page    F  if  t  y  -  nin  e 


r~ 


arrie 


AIR   CONDITIONING 
DRYING  EQUIPMENT 


\sr 


Carrier  Conditioned 
Theatre 


The  Roxy 

Glistening  like  a  gem  in  ever 
changing  Manhattan,  the  crea' 
tion  of  master  architect  and 
builders  for  a  master  showman. 
To  Roxy,  to  Mr.  Walter  W.  Ahb 
schlager  the  Architect,  to  the 
Chanin  Construction  Co.,  Inc., 
to  Mr.  P.  R.  Moses,  the  Consulting 
Engineer,  and  to  the  public  we 
extend  our  greetings,  our  pleasure 
in  the  achievement  and  the  prom- 
ise of  — 

"Every  day  a  good  day" 
in 

The  Roxy 


SIX  THOUSAND  people  are  seated  com- 
fortably in  the  Roxy.  Other  thousands 
stroll  through  spacious  halls  and  lobbies 
awaiting  their  chance  to  be  carried 
away  by  the  spirit  of  entertainment  in  which 
Roxy  is  supreme.  <ISo  it  will  be  day  after  day, 
visitors  will  come  from  afar  to  see  this  great 
theatre.  And  when  they  enter,  they  will 
realize  that  Roxy  has  fulfilled  one  more  great 
obligation  to  his  public.  He  has  included  in 
his  theatre  the  marvel  of  Manufactured 
Weather.  <IThis  is  a  Carrier  Conditioned 
Theatre  providing  to  the  patrons  a  copious 
supply  of  air  that  is  washed  and  purified,  air 
that  is  warmed  and  humidified  for  ideal  com- 
fort in  Winter,  air  that  is  cooled  and  dehu- 
midified for  invigorating  comfort  in  Summer, 
air  that  is  gently  diffused  throughout  the 
theatre  without  the  slightest  draught.  <IAs 
specialists  in  air  conditioning,  we  are  proud 
to  have  contributed  this  health-giving  com- 
fort to  the  Roxy  and  to  a  rapidly  growing  list 
of  theatres  throughout  the  country. 


Carrier  Fnoineerinq  Corporation 

Offices  and  Laboratories 

Newark,  N.  J. 

NEW  YORK  PHILADELPHIA         WASHINGTON         BOSTON         CHICAGO  CLEVELAND  KANSAS  CITY  LOS  ANGELES 


An  achievement  for  the 
Louis  Kuhn  Studios,  Inc. 

All  curtains,  draperies,  stage  settings,  stage  curtains,  etc. 

completed  for  the 

Roxy  Theatre 


jLL  the  fringes,  tassels  and 
drapery  trimmings  for  the 
Roxy  Theatre  and  all  our  other 
theatres  are  furnished  by  the 
Morris  Bernhard  Co,,  18  West 
18th   Street,   New   York   City 


A  partial  list  of  the  theatres  we  have  decorated 


Loew's   Grand   Theatre,    Bronx,   N.   Y. 

Famous    Player's    San  Antonio   Theatre,    San    Antonio,    Texas. 

Englewood  Theatre,   Englewood,   N.  J. 

B.   F.   Keith's   Columbus   Theatre,   Columbus,  Ohio. 

Proctor's   Yonkers  Theatre,   Yonkers,  N,   Y. 

Proctor's  Schenectady  Theatre,  Schenectady,  N.   Y. 

Loew's    Century   Theatre,    Baltimore,    Md. 

Loew's   Parkway   Theatre,   Baltimore,    Md. 

Loew's  Woodside  Theatre,  Woodside,  L.   I. 

Loew's  Metropolitan  Theatre,  Brooklyn,  N.   Y. 

Loew's   Bayridge   Theatre,   Brooklyn,  N.   Y. 

E.    F.   Albee  Theatre,    Brooklyn,   N.   Y. 


B.    F.    Keith's    Indianapolis   Theatre        Indianapolis,    Ind. 

Proctor's  Troy  Theatre,  Troy,  N.   Y. 

Keith's    Bushwick   Theatre,    Brooklyn,   N.    Y. 

Bronxville   Theatre,   Bronxville,    N.   Y. 

Loew's  Orpheum  Theatre,  Boston,  Mass. 

Keith's  Albee,   Youngstown,   Ohio. 

Shubert's  Forrest  Theatre,   49th  St.,   N.   Y. 

Windsor  Theatre,   Bronx,   N.   Y. 

Keith's   Albee   Theatre,    Boston,    Mass. 

Keith's   St.   James   Theatre,   Boston,  Mass. 

National  Vaudeville  Artists   Club,  N.   Y. 


And    many    more    throughout    the    country 


LOUIS    KUHN    STUDIOS,  Inc, 

HENRY  J.  ROTH,  Pres. 
ESTABLISHED  1903 

105  WEST  63rd  STREET 
NEW  YORK  CITY 

No  matter  how  big  or  small  the  job,  we  will  be  pleased  to  serve  you 

Estimates  submitted  without  any  obligations 


THE  FILM  DAILY— Roxy  Section 


Page     S  i  x  t  y  -  o 


n  e 


Another  Great  Theatre 

The  Roxy 

has  been  equipped  with  our 

Counterweight  System — Fire  Curtain 
Orchestra  Elevator — Stage  Elevators 
Organ  Console  and  Piano  Elevators 
Sounding  Board  and  Sky  Cyclorama 

Peter  Clark, 

534-544  West  30th  Street 

Manufacturers  of  the  better  type 

Stage  Equipment 

Installed    in     the    better     theatres     throughout    the   country 


Paramount,    N.    V.   C. 
Ziegfeld,    N.    Y.    C. 
Royale,   N.   Y.   C. 
Kox   Academy    Music,    N.    Y.    C. 
Biltmore,   N.    Y.    C. 
Forrest,    N.    Y.    C. 
Keith's    Syracuse    Theatre,    N.    Y, 
Keith's   Cleveland   Theatre,    Ohio 
Keith's    Dayton    Theatre,     Ohio 
Keith's    Providence    Theatre,     R.     1. 
Apollo   Theatre.    Chicago,    111. 
Chicago   Theatre,    Chicago,    111. 
Harris    Theatre,    Chicago,    111. 
McVickers    Theatre,    Chicago,    111. 
Selwyn   Theatre,    Chicago,    111. 
State   Theatre,    Chicago,    111. 
Keith's  Albee,   Brooklyn,   N.   Y. 


THE  EVER  GROWING  LIST 

Waldorf,    N.    Y.    C. 
Golden,   N.   Y.    C. 
Yiddish    Art,    N.    Y.    C. 
(lianda,    Chicago 
Uptown,    Chicago 
Oriental,  Chicago 
Tivoli    Theatre,    Chicago,    Ills. 
Orpheum    Theatre,    Kansas   City,    Mo. 
Orpheum  Theatre,    Minneapolis,   Minn. 
Orpheum   Theatre,    South    Bend,    Ind. 
Orpheum    Theatre,    Los    Angeles,    Cal. 
Orpheum    Theatre,    San    Francisco,    Cal. 
(iraumann's    Theatre,    Los    Angeles,    Cal. 
Graumann's    Theatre,    Hollywood,    Cal. 
Apollo   Theatre,    New   York 
Capitol   Theatre,    New   York 
Metropolitan    Theatre,    Boston,    Mass. 


nc 


Keith's   Fordham,    New   York 
Keith's   Palace,   New   York 
Liberty   Theatre,    New   York 
Metropolitan    Opera    House,    N.    Y. 
Henry   Miller  Theatre,    New   York 
Music    Box    Theatre,    New    York 
New  York  Hippodrome,  N.  Y. 
New   Amsterdam   Theatre,   N.   Y. 
Selwyn   Theatre,   New   York 
Times    Square  Theatre,    New   York 
Winter  Garden,   New   York 
Keith's    Prospect    Theatre,    Brooklyn 
Loew's   Palace  Theatre,   Brooklyn 
Proctor's    Newark    Theatre,    N.    .1. 
National    Opera   House,    Cuba 
Albiso  Theatre,  Havana 
Capitol    Theatre,    N.    Y.    C. 


Page     Sixty-two 


THE  FILM  DAILY— Roxy  Section 


Levering  &  Garrigues  Company 


ESTABLISHED  1886 


TEEL .  STRUCTURE! 


Retained  by 
T 

For  the  structural  steel  work  which  in- 
cludes the  largest  steel  truss  ever  used  in 
any     theatre    structure     in     the     world. 


35  story  building 


35   Story— Fifth  Ave.  at  44th    Street 

Mecca  Temple 

136  West  56th  Street 


*  1      "1  * 


The  Mass,  Mutual  Li 


Springfield,  Mass. 


LEVERING   &   GARRIGUES    COMPANY 

5Z2  WEST  23rd  STREET        NEW  YORK 


THE  FILM  DAILY— Roxy  Section 


Page     Sixty-three 


The    Complete    Electrical    Equipment 


in  the 


roxy 

INSTALLED  BY 

HARRY  ALEXANDER,  Inc. 


Electrical  and  Mechanical  Contracting  Engineer 
Washington  18  WEST  34th  STREET 

New  York  City 


Toronto 


^^mr^ — 

Other  theatres  equipped  this 

year: 

Olympia  Theatre 

John  Eberson 
Architect 

Miami,  Florida 

Tampa  Theatre 

John  Eberson  & 
Robert  E.  Hall,  Inc. 
Arch.  &  Engrs. 

Tampa,  Florida 

Florida  Theatre 

Robert  E.  Hall,  Inc. 
Architects 

St.  Petersburg,  Florida 

Piedmont  Theatre 

Robert  E.  Hall,  Inc. 
Architects 

Charlotte,  N.  C. 

Candler  Theatre 

Starrett  &  Van  Vleck 
Architects 

Atlanta,  Ga. 

Keith  Albee  Theatre              Margon  &  Glazer 

White  Plains,  N.  Y. 

Architects 

ALEXAL1TES— the  aisle  lights  that  light  aisles  only 


Page    Sixty-four 


THE  FILM  DAILY— Roxy  Section 


TM  H 

'I 

T 

sg&3Sj5& 

■    a 

££t=£ 

^^*3[ 

-«     ** 

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'  VjBBt^  1 

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:' '  .  " 

*■■* 

-     ^ 

18%^ 

-^ 

„«K 

*     *s 

Godwin  Construction  Co. 


NEW  YORK  CITY 


Contractors 


for 


Excavation  and  Foundations 


for 


Roxy  Theatre 


THE  FILM  DAILY— Roxy  Section 


Page    S i x t y - f iv e 


r0ltf    att8r,»»«» 

1  **«h  to 


'  '  IIMIIM^IB  I  ...  I        ■      —  —  — 

Specialists  Rely  Om- 
an d  Prescribe 


GEORGE  WHITE 
Dazian's  fabrios  are  the  last 
word  In  stage  materials. 


M0SRI3  GBST 


Nothing  that  your  bim 

^  a-taSTA  o1?  j«jgf 


HASSAHD  SHORT 

plan's  W^t.nNUS'i^ 

^ood  as  new  after  nasiwi'a  fab" 

made  ■ 


SAM  HAHRI3 
I  always  use  Dazlan,,  rabrl09 
'or  all  of  my  productions. 


HED  WAYBUOT 

wh«n  the  heat  in  brooades  and 
ttSmSl  18  wanted-Dazlan's  Is 
oalled  for. 


FRANK  OAWRU     c 
of  Balahan  &  Katz.v-"*-  a 

of  servloe. 


1  *"  «-W  pleased  to  r 


HCTCBO  «*&» 


ZVK 


Over  Eighty  Years  A  Tonic  For  Stagecraft 


Producers 

Use  Dazian's  Service  be- 
cause Dazian  is  in  touch 
with  every  innovation  ap- 
plicable  to    the    stage. 


Studios 

Consult  Dazian's  for  Ma- 
terial, Designs  or  special 
Novelty  effects  obtainable 
only    at    Dazian's. 


Performers 

Rely  upon  Dazian's  as 
the  greatest  source  for 
Costume  and  Drapery 
material.  If  it's  theatri- 
cal goods  you  want — we 
have   it. 


To  Clark  Robinson 

We  gladly  credit  the  genuine  fitting 
of  harmony  prevailing  in  the  artistic 
selection  of  material  used  in  Roxy's 
Theatre.  DAZIAN'S  FURNISHED 
the  drapery  and  costume  materials 
for  many  of  the  leading  hits  designed 
by  Clark  Robinson,  such  as  the 

The    Music  T3ox    Revues    of    1922, 
1923,  1924,  1925 
Hassard  Short's  Ritz  Revue 
Cradle  Snatchers 
Dearest  Enemy 

Greenwich  Village  Follies  1926 
Peggy  Ann 
Le  Maires  Affairs 

Also,  many  of  the 
Paramount    Theatre    Presentations. 

For  Roxy  and  for  Roxy's  Theatre 

We  hold  the  highest  regard.  He  in- 
terprets in  his  contacts  an  over- 
whelming desire  to  give  his  public 
the  best  of  all  obtainable  things. 
Drapery  and  Costume  Materials 
were  supplied  by 


142  West  44th  Street  New  York  City 

Phones:  Bryant  7330,  7331,  7332,  1062 


177  North  State  Street  Chicago 

j927   Drapery   Features — Mirror  Mosaics,   Flameproof     Coratelle — obtainable    only    thru  Dazian's. 


Page     Sixty-six 


THE  FILM  DAILY— Roxy  Section 


BILMAEJAC  COMPANY 

55  WIST  42nd  ST.  ^=>  NEW  YOBK  CITY 


m 


* 


THE  FILM  DAILY— Roxy  Section 


Page    Sixty-seven 


Furniture  creations  of  unusual 

design  and  excellence  lend  charm  to 

the  appointments  of  the  new 

Roxy  Theatre 


"Chesterfield  has  faithfully  caught 
and  carried  through  the  spirit  of 
sublime  beauty  and  comfort  that  be- 
longs alone  to  the  Roxy  Theatre. 

Our  Decorative  Art  has  found  elo- 
quent expression  in  the  various 
Lounge  Rooms  which  we  have  furn- 
ished in  the  French,  Italian  and 
Modern  manner. 

The  delightfully  colored  fabrics  used 
reflect  Old  World  Romance;  while 
the  Genuine  Aubusson  tapestries  are 
a  fitting  background  for  so  elegant  a 
setting.  All  have  been  especially 
designed  and  imported  by  Chester- 
field for  the  Roxy  Theatre. 

Chesterfield  furniture  may  be  pur- 
chased through  your  furniture 
dealer." 


CHESTERFIELD     FURNITURE    CO. 

Manufacturers  of  Fine  Furniture 


$fm 


if  j 


\r* 


Page     Sixty-eight 


THE  FILM  DAILY— Roxy  Section 


OTHER  WAREHOUSES 

AT 

Baltimore,  Maryland 
Boston,  Massachusetts 
Buffalo,  New  York 
Chicago,  Illinois 
Kansas  City,  Missouri 
Los  Angeles,  California 
Philadelphia,  Pennsylvania 
Portland,  Oregon 
St.  Louis,  Missouri 
San  Francisco,  California 


6000  Heywood-Wakefield  Chairs  are 
in  the  Roxy  Theatre.  Three  distinc- 
tive types  of  seating  were  designed: 
balcony,  orchestra,  and  the  loge 
type  shown  here.  It  has  a  spring 
filled  back  and  double  spring  seat. 
The  upholstery  is  genuine  Mohair 
in   a    rich    red   shade. 


S  DREAM 
'     NOW  A  Reality 

COME  time  ago,  S.  L.  Rothafel  dreamed  of  a 
wonder  theatre,  perfect  in  its  plan,  archi- 
tecture, program,  and  appointments.  Today  this 
dreamed-of-theatre  is  a  reality — a  master  show- 
house  in  which  Heywood-Wakefield  Seating  plays 
an  important  part. 

The  magnificent  Roxy  loge  chair  (shown  above) 
brings  fireside  comfort  to  the  theatre.  You  see 
at  a  glance  that  a  seat  as  beautiful,  luxurious  and 
unusual  as  this  could  only  be  developed  by  design- 
ers and  engineers  who  were  leaders,  not  followers. 

The  Roxy  is  but  one  of  the  many  notable  theatres 
we  have  recently  seated.  The  same  men  who 
created  and  produced  the  wonderful  Roxy  de- 
signs will  be  pleased  to  plan  distinctive  seating 
for  you.  Or,  if  you  wish  good,  unusually  comfort- 
able seating  from  our  regular  line,  we  have  a  wide 
variety  of  attractive  designs  to  please  you. 

Heywood-Wakefield    Company 

516  West  34th  Street 
New  York  City 


THE  FILM  DAILY— Rox\  Section 


Page     Sixty-nine 


Another  Notable 
Installation— 


The  Beautiful  New 

Roxy  Theatre 

Equipped  by  NATIONAL 

Another  instance  where  nothing  but  the  finest  would 
suffice — where  quality  must  be  in  evidence  and  real 
equipment  service  was  in  demand.  National  Service 
supplied  the  equipment  for  the  Roxy — an  installation 
second  to  none  in  thoroughness  and  exacting  effi- 
ciency. And  through  the  mechanical  excellence  of 
The  Roxy's  equipment  the  reputation  of  National 
Service  is  further  sustained. 

The  National  Theatre  Supply  Company,  with  offices 
in  all  principal  cities  of  the  United  States  offers  a 
dependable  service  to  builders  and  operators  of  fine 
theatres  everywhere — a  service  that  does  not  end  with 
the  sale  and  installation,  but  extends  on  into  the 
operation  and  maintenance  of  the  theatre. 


National  Theatre  Supply  Company 

JOE  HORNSTEIN,  District  Mgr.y  1560  Broadway,  NEW  YORK 


Page     Seventy  THE  FILM  DAILY— Roxy  Section 


INTERNATIONAL  PROJECTOR  CORPORATION 

90  GOLD  STREET  NEW  YORK  CITY 


THE  FILM  DAILY— Roxx  Section 


Page    Seventy-one 


The  Largest  Theatre  Chimes^  eWorld 

Installed  in  the  Roxy  Theatre  by  J.  C.  Deagan,  Inc. 

pioneer  builders  of  electrically  operated  Tower  Chimes 


It  has  been  a  pleasure  for  us  to 
co-operate  with  the  Roxy 
Theatres  Corporation  by  fur- 
nishing for  the  world's  finest 
and  largest  theatre  the  world's 
largestand  finest  theatre  Chimes 


THE  CHIMES  in  the  Roxy  Theatre  are 
Deagan  Tower  Chimes.  Played  from  Organ 
Console.  Supplementary  keyboard  permits 
playing  Chimes  independent  of  Organ. 

These  massive  Chimes  comprise  a  musical  range  of 
twenty  tones  chromatic— sufficient  register  to  permit 
playing  of  any  compositions  suitable  for  Chimes. 

The  Roxy  Chimes  are  identical  in  size  and  register 
with  the  William  Wrigley,  Jr.,  Chimes  installed  in 
an  open  belfry  at  Avalon,  Catalina  Island,  fast  be- 
coming one  of  the  most  famous  sets  of  Chimes  in  the 
entire  world. 


J.  C.  Deagan  inc. 


World's  Largest  Manufacturer  of  Chimes  and  Musical  Percussion  Instruments 
289  Deagan  Building  1770  Be£teau  Avenue  Chicago,  Illinois 


Page    Seventy-two 


THE  FILM  DAILY— Roxy  Section 


lanitary  System  in  this  buildini 


V.  S.  RITTENHOUSE,  Inc. 

Plumbing  Contractors 


>.  3  Hunter  Avenue  Telephone 

Long  Island  City,  N.  Y.  Stillwell  4813 


THE  FILM  DAILY — Rosy  Section  Page     S  c  v  c  n  t  y  -  t  h  r  c  e 


Lighting  Fixtures 

BY 

Robert  Phillips  Co 

101  PARK  AVE 

NEW  YORK  CITY 


Page     S e v c n  I  y    /  o it r 


'1 11  El  I'll.M  DAILY— Roxy  Section 


Congratulations  to  two  of  the 
best  subjects  I  have  ever  shot — 

RUSSELL  BALL 


^oMJ^I 


"As  You  Are" 

Photo  portraiture 

4-West-49 
New  York  City 


Sittings  by  appointment  only 
Phone,  Bryant  8353 


THE  FILM  DAILY— Ro.vy  Sect 


ton 


Page     Seventy-five 


Pope  &  Richardson 


Originators  and  Underwriters 

of 

Public  Utility  and  Industrial 


The  issue  of  capital  stock  of 
Roxy  Theatres  Corporation 
was  purchased  and  syndicat- 
ed by  us  in  association  with 
Mulliken  &  Roberts,  Inc. 


Page     Seventy-si  x  THE  FILM  DAILY — Roxy  Section 


Mulliken  &  Robert 


Originators 
Wholesalers 
Syndicators 

of 

Investment  Securities 


The  issue  of  capital  stock  of 
Roxy  Theatres  Corporation 
was  purchased  and  syndi- 
cated by  us  in  association 
with  Pope  &  Richardson 


THE  FILM  DAILY— Roxy  Section  Page     Seventy-seven 


changing  the  zohole  shifline 


JP  2  g  e     Seventy-eight 


THE  FILM  DAILY— Roxy  Section 


New  York  Steam 
Corporation 


BURLING    SLIP    STATION 


STEAM  SERVICE 

TO    ' 

ROXY'S 

THEATRE 


1882 


1927 


Forty    Five    Years 
Continuous   Service 

RESULTING   IN 

ECONOMY,  CLEANLINESS,  SAFETY 
AND  RELIABILITY  TO  HUNDREDS  OF 
HOTELS,  OFFICE  BUILDINGS,  APART- 
MENTS, RESIDENCES,  THEATRES,  BANKS 
AND   CITY  AND   FEDERAL  BUILDINGS. 


EAST  RIVER   AND   59th   ST.    STATION 
(North   and   South) 


~ 


EBB       B  SB  SB  BE  B SSJLi 


NEW    KIP'S    BAY   STATION 

Located  at  35th  St.  and  the  East  River 

Ultimately    125,000   Horse    Power 

3fJ       A   PART  OF  THE  IMPORTANT   UPTOWN   BUSINESS   AND   RESIDENTIAL   SECTION   SERVED 


THE  FILM  DAILY— Roxy  Section 


Page    Seventy-nine 


anaTffojje 


The  World's  first  purely  electrical  reproducing  in- 
strument. 

You  will  never  forget  the  Panatrope  once  you 
hear  it — Perfected  "Light  Ray"  electrically  re- 
corded records  now  for  the  first  time  perfectly 
synchronized  with  electrical  reproduction. 

All  that  is  worth  while  in  music — classic  or  syn- 
copation— is  brought  to  you  through  this  instrument, 
with  genuine  tone  fidelity  beautifully  preserved  .  .  . 
accurate  to  every  note  of  the  scale. 

Great  artists  acclaim  the  Panatrope  a  re-creator. 
It  offers  an  inexhaustible  source  of  entertainment, 
of  a  quality  and  type  never  before  enjoyed  in  the 
American  home  ...  it  brings  the  musical  world 
to  your  fireside. 

In     plain     cabinet     or     rich 
-period  models — as  you  wish. 


ffirumwiekStdcn 


668  FIFTH  AVENUE 

AT  53rd  STREET 


Page     Eighty 


THE  FILM  DAILY— Roxy  Section 


n    .- -.-.--.    ■^■»-»'«  -wa    ■»  -.    -.~»-».^i  -^r.V  »-  ^    ■-«-    J    »-.     r    ....-   r    f ---■>■     ■     .     .     . 


THE  INSTRUMENT  OF  THE   IMMORTALS 


»*■»    »>>>^>K    >~ii  >T»>  >>>»>>Q<«g   <.<<■<<<<*:<<  «V.^  <>*<<:«—   «,  «  ^  t    «.    .   ii     i    ■    ««.«>■.. 


^auJunxutLfwi^  iuc±  tAc  StcirLWau    occluAiytlij 


Some  of  our  keenest  regrets  result 
from  unwise  investments.  Only  by 
experience  do  we  learn  to  buy  the 
best,  the  safe,  the  universally  trusted 
product.  And  perhaps  the  finest  trib- 
ute to  the  merit  of  the  Steinway  lies 
in  the  fact  that,  with  so  many  less 
expensive  pianos  to  choose  from,  the 
public  is  buying  the  Steinway  in 
greater  numbers  each  year. 

The  frank  satisfaction  of  thousands 
of  owners,  the  praise  of  a  long  roll  of 
celebrated  pianists,  the  preference  of 
conductors,  schools  and  conservato- 
ries of  music  for  the  Steinway — these 


are  constant  factors  in  the  ever-grow- 
ing demand.  But  the  most  important 
reason  for  the  choice  of  the  Steinway 


Any  new  Steinway  piano  may  be 
purchased  with  a  cash  deposit  of 
10%,  and  the  balance  will  be  ex- 
tended over  a  period  of  two  years. 
Used  pianos  accepted  in  partial 
exchange.  Steinway  pianos  may 
be  obtained  on  rental  at  reasona- 
ble rates  for  town  or  country. 

Prices:    $875  and  up 

Steinway    &    Sons,    Steinway    Hall 
109   West  Fifty-seventh   Street,    New   York 


is  its  true  and  provable  economy. 
Divide  the  price  of  any  one  of  the 
many  styles  and  sizes  bv  xo.  30  or 
even  40  years.  The  result  will  approx- 
imate the  yearly  cost  of  owning  a 
Steinway,  a  figure  that  never  fails  to 
convince  the  logical  buyer  that  the 
Steinway  is  actually  one  of  the  least 
expensive  of  all  pianos.  For  the  best 
is  always  the  cheapest  in  the  end, 
always  the  most  satisfactory  pur- 
chase possible  to  make.  And  the  end 
of  the  Steinway  that  you  select  today 
will  not  come  in  your  lifetime.  You 
need  never  buy  another  piano. 


THE  FILM  DAILY— Roxy  Section 


Page     Eighty-one 


With 

My  Greetings 
to 


S.  L.  ROTHAFELK"  Roxy ") 

The  Genial  First  Director  of  My  First  Picture 

to 

GLORIA    SWANSQN 

The  "Soul-Star"  of  My  First  Picture 

to 

ALBERT    PARKER 

The  "Inspiring  Director"  of  My  First  Picture 


From 


ANDRES  de  SEGUROLA 

The  "De  Salvo"  of  "Love  of  Sunya" 


Page     Eighty-two 


THE  FILM  DAILY— Roxy  Section 


THE  FILM  DAILY— Roxy  Section 


Page    Eighty-three 


ROXY'S  THEATRE 


A  CRITERION 


ROXY  INSTALLED 

GURNEY 
ELEVATORS 


Other  Gurney  Installations: 


EQUITABLE  LIFE  ASSURANCE  SOC. 
393  Seventh  Ave.,  New  York 

BOARD  OF  FIRE  UNDERWRITERS  BLDG. 
John  and  Gold  Sts.,  New  York 

HOTEL  MANGER 

50-51st  St.  and  7th  Ave.,  New  York 

PARAMOUNT  BUILDING 

43rd  St.  and  Broadway,  New  York 

THE  TYLER  BUILDING 

17  John  Street,  New  York 

PARKER  HOUSE 

Tremont  and  School  Sts.,  Boston 

OLD  COLONY  TRUST  COMPANY 
Providence,  R.  I. 

LEFCOURT-EMPIRE  BUILDING 
625  Sixth  Ave.,   New  York 


TRUST  COMPANY  OF  NEW  JERSEY 
Jersey  City,  N.  J. 

WADSWORTH  BUILDING 
42  Cedar  St.,  New  York 

ROYAL  INSURANCE  COMPANY 
150  William  St.,  New  York 

COLUMBIA-PRESBYTERIAN  HOSP. 
168th  St.  and  Broadway,  New  York 

PARK  CENTRAL  HOTEL 

55th-56th  and  7th  Ave.,  New  York 

50  BROADWAY  BUILDING 
50  Broadway,  New  York 

LEFCOURT-MANHATTAN  BUILDING 
1412  Broadway,  New  York 

GREELEY  SQUARE  BUILDING 
31st  St.  and  6th  Ave.,  New  York 


88  TREMONT  ST. 

Boston 


300  EIGHTH  AVE. 

New  York 


1207  RACE  ST. 
Philadelphia 


Page     E i g h t y  -  f o n r 


THE  FILM  DAILY— Roxy  Section 


GT 


W 


in  admiralion  of  your 
remarkable  achievement  and 
s  incerely  congratulating 
you  on  your  Cathedral  of 
the   CMolion    Ticlure 


NATIONAL 
SCREEN 
S  E  RV ICE 


CHICAGO 


NEW    YORK 


LOS    ANGELES 


Creators    of 

Presentation     Leaders 


am 


Special    Announcements 

tor   the 

w 

THE  FILM  DAILY— Roxv  Section 


Hoffmann  &  Soons 

Perfection 

Rheostats 

installed  in  the 
WORLDS  PREMIER  THEATRE 

The  New  Roxy 


Rheostat  installed  in  Roxy   Theatre 
60/180  Amps.,  3  point  R.  C.  type-3 

Hoffmann  &  Soons  Perfection  Rheostats  have 
proved  themselves  without  peer.  They  are  a  guar- 
antee of  continuous  and  efficient   service. 

They  were  selected  for  the  Roxy  Theatre 
against  all  other  makes  because  of  their 
quality. 

The  Perfection  Rheostat  is  installed  as  standard 
equipment   by 

PARAMOUNT 

LOEWS   CIRCUIT 

KEITH'S    CIRCUIT 

M    &    S    CIRCUIT 

The    COVERED    WAGON     Road    Shows 

The    BIG    PARADE    Road    Shows 

RIALTO    THEATRE,    N.    Y. 

RIVOLI    THEATRE 

BEN     HUR     Road    Shows 

COHAN    THEATRE,    N.    Y. 

ASTOR    THEATRE,    N.    Y. 

EASTMAN    KODAK    CO. 

SIMPLEX    DIV.    INTL. 

PROJECTOR    CORP. 
U.    S.    NAVY    and    others 

HOFFMANN  &  SOONS 

Contracting  Electrical  Engineers 
Moving  Picture  Theatre  Electrical  Specialists 

522  FIRST  AVE.  NEW  YORK  CITY 


Page     Eighty -five 


IRVING  CHIDNOFF 

1CIFTH    AVENUE'S  leading  photographer, 
spending  the  month  of  March  in  Hollywood 
making  personality  portraits  of  eminent  film  per- 
sonages for  the  unique  brok,  the 

"FAMOUS  TWO  HUNDRED 
of  the  MOTION  PICTURE" 


a  volume  of  those  persons  in  the  empire  or  the  screen  who  have  contributed  most  to 
the  constructive  advancement  of  the  motion  picture.  The  book  is  being  prepared  by 
Bookart  Publishers,  Inc.,  New  York  City. 


THERE  MUST,  BE  A  REASON 


Hub  Electric  Company  switchboards 
are  built  to  last  thru  the  ages.  They 
are  assembled  by  master  craftsmen 
and  can  be  depended  upon  in  any  size 
installation. 


I 


Roxy  stage  control  board 

WHY  the  Hub  Electric  Company;,was  selected  by  the  builders  of  the 
world's  largest  theatre  to  build  the  world's  largest  switchboard  for  it.  Ask 
one  of  the  many  satisfied  users,  among  them  the  world's  largest  producers. 

KEITH  ALBEE— PUBL1X— FLO  ZIEGFELD-PROCTOR— FOX- 
LOEW-GRAUMAN 
Main  office   and  works  New  York  Sales  Office 

22,9  Grand  Ave  HUB       ELECTRIC       CO.  "57  Broadway 

Chicago,   111. 

The  Electrical  Folks  for  Theatre  Folks 


J.  H.  Rohs,  Dist.  Mgr. 


Page     Eight y - s i x 


THE  FILM  DAILY— Roxy  Section 


ALBERT  PARKEK 

D1RECTOK  OF 

Gloria  Swanson's    'Love  of  Sunya " 

IN  PREPARATION 

Gloria  Swanson's  Second  Production 

Extends  Best  Wishes  for  Success 

to 


"ROXY" 


GOLD  SEAL  Automatic  Ticket  Registers 

issue  GOLD  SEAL  tickets  in  the  Roxy  Theatre, 

assuring  quick  service  and  comfort 

to    all   patrons at  all  times 

Made  exclusively  by  the 

AUTOMATIC  TICKET  REGISTER  CORP. 

Manufacturers  of  GOLD  SEAL  Registers  and  "Tickets  That  Fit" 

723  SEVENTH  AVENUE  NEW  YORK  CITY 


THE  FILM  DAILY— Roxy  Section 


P  a  (j  c     Eight  y  -  s  e  v  e  » 


Prooni  &  Presser 


s 


32  Broadway       Hanover  5297-8 


Roxy  Theatre  Stock 


west  to  Broadway   conies 
my  congratulations  to 


yours 


•$•  t»  -f*  't*  *i*  *i"  *r* 

FRED  HUMES 

sal's  Western   Star 


Page     Eighty-ei g h i 


THE  FILM  DAILY— Roxy  Section 


Louchheim,  Minton  &  Go. 

Main   Office 

111   Broadway,  New  York 


BRANCHES : 

Hotel  Astor 
Waldorf-Astoria 


MEMBERS: 
New  York   Stock   Exchange 
New  York  Cotton  Exchange 
Chicago     Board     of     Trade 
Philadelphia  Stock  Exchange 


[(OXY 


*y» 


My   heartiest  con- 
lias 
to  the 


given  niany  years  of  his  li 
achievement  of  Greater 
in  the  Show  Business  .  .  , 


v» 


Albert  G»  Ruben 

LIFE  INSURANCE 

Nine  East  40th  S 


(After   March    loth) 


g. 


THE  FILM  DAILY— Roxy  Section 


Page     Eighty-nine 


AFTER    THE    THEATRE    AT 
LE    PERROQUET    DE    PARIS 

* 

ROGER   WOLFE    KAHN'S 

two    latest 

"Discoveries    in    Divertissement" 

THE    WILLIAM    SISTERS 

decidedly    different    and 

HENRI    GARDEN 

extraordinary  operatic  tenor  in  a   remarkable 

repertoire    of    songs — old    and    new 

• 

Other    innovations    in    entertainment    and 
Roger    Wolfe    Kahn    and    his    Orchestra 

• 

145  West  57th  Street 

Reservations  —  Circle    4400 

Le   Perroquet   de    Paris 

Couvert  $5 


The  Management  of 

Le  Perroquet 
de  Paris 

Extends  heartiest  congratulations 

to 

ROXY 

New  York's  Master  Movie  Showman 


HERMAN  F.  LIPPE 

President 


JAMES.  F.  CONNELL 

Treasurer 


LIPPE  CONTRACTING  COMPANY 

BUILDING  -  CONSTRUCTION 
Seventeen     West    Sixtieth    Street  •  New  York  City 


-<m* 


RIVOLI  THEATRE 

NEW  YORK  CITY 


BUILDERS    OF 

AMBASSADOR  THEATRE 

BROOKLYN 


LOEW'S  LEXINGTON  THEATRE 

NEW  YORK  CITY 


NOW  UNDER  CONSTRUCTION 


CONGRESS  THEATRE 

BROOKLYN 


RIALTO  THEATRE 

NEW  YORK  CITY 

JOHN  GOLDEN  THEATRE 

NEW  YORK  CITY 

UNIVERSAL  THEATRE 

BROOKLYN 


ALSO  THE 


PARAMOUNT  FILM  EXCHANGE  BUILDINGS  AT 


PITTSBURGH,  PA. 


BUFFALO,  N.  Y. 


Page     Ninety 


THE  FILM  DAILY— Roxy  Section 


O  MR.  ROTHAFEL 

s  great 


ls  its 
triiimipharit  success 


r  a 


PICTURES    . 


RAYART  PICTURES   CORPORATION 

723  Seventh  Avenue,  New  York,  N.  Y. 

W.  Ray  Johnston,  President  Dwight  C.  Leeper,  Vice-President 


rS  available  to  Architects  and  prospective  Theatre  Builders  desiring 
to  create  and  control  given  Air  Conditions  of  Temperature,  Air 
Distribution  and  Humidity  within  the  Theatre. 

Woolfolk  Engineers  have  years  of  experience  in  this  field. 

They  Guarantee  to  Produce  certain  predetermined  Results  in 
the  Most  Economical  manner. 


E.  G.  WOOLFOLK  &-  CO.,  INC 

15  WEST  38th  STREET  NEW  YORK  CITY 


Some  Noteworthy 
Designs    and 
Installations 

Roxy  Theatre,  N.  Y.  City 

New  Madison  Square  Garden,  N.  Y. 

City 
Fox  Academy  of  Music,  N.  Y.  City 
Keith  Palace  Theatre,  Columbus,  O. 

E.  F.  Albee  Theatre,  Brooklyn,  N. 
Y. 

Sam  Harris  Theatre,  New  York  City 

Cort  Theatre,  N.   Y.  City 

Capitol  Theatre,  Portchester,  N.  Y. 

F.  F.   Proctor  Theatre,   N.   Y.  City 
Ziegfeld  Theatre,  N.  Y.  City 
Capitol  Theatre,  Brooklyn,  N.  Y. 
Warners  Theatre,   N.   Y.   City 
Keith      Boston      Theatre,      Boston, 

Mass. 
Tilyou  Theatre,  Coney  Island,  N.  Y. 
Eltinge  Theatre,  N.  Y.  City 
Standard  Theatre,  N.  Y.  City 
Flushing  Theatre,   Flushing,   N.   Y. 
Loew's    Lexington    Theatre,    N.    Y. 

City 
Woodhaven   Theatre,    N.   Y.   City 
Windsor  Theatre,  N.  Y.  City 
Tel  Young  Theatre,  Brooklyn,  N.  Y. 


THE  FILM  DAILY— Roxy  Section 


P  a  g  e     N  i  n  e  t  y  -  o  n  e 


"Love  of  Sunya" 


NEGATIVE 


Was  Developed  by 


Tremont  Film  Laboratories,  Inc* 

1942-44  Jerome  Avenue,  New  York  City 

Specializing  in  Negative  Development  and  First  Positive  Printing 
Special  Attention  Given  to  Panchromatic  Negative 


The  Architectural  Terra  Cotta 


in  the 


Roxy  Theatre 

New  York  City 
was  made  by 

Federal  Terra  Cotta  Co. 

101  PARK  AVENUE 
N.  Y.   CITY 

(Tk3 


Un glazed  gray  color  was  used  throughout, 
excepting  the  infill  to  openings — carried  out 
in  black  glaze  with  cream  colored  lattice  work 


Page     Ninety  -  t  zv  o 


THE  FILM  DAILY— Roxy  Section 


Congratulations  to  Roxy 


ANOTHER     NOTEWORTHY 
AMERICAN  ACHIEVEMENT 

The  Grand  Foyer-Lobbies 

and  Public  Rooms 

in  the  Roxy  Theatre 

by 

A.  BATTISTI  &  SON 


Artists  — 
1476  BROADWAY 


s 


NEW  YORK 


IF  YOU  LIKE  THE 


ELECTRIC  SIGNS 


ON 


ROXY'S  THEATRE 

LET- US- DESIGN -YOURS 

We  also  Built  and  erected  The  Paramount  and  Over 
Two  Hundred  Publix-Keith  and  Fox  Theatre  Signs. 

NORDEN  CO.  SSf^S 


THE  FILM  DAILY— Roxy  Section 


Page     Ninety-three 


Compliments  of 


STERN  BROTHERS 

42nd  Street  to  43rd  Street 

West  of  5th  Avenue  —  New  York  City 


■amuel  Klein 

Consulting  Structural  Engineer 

232  East  Erie  Street 


Page     Nine  ly-  f  our  THE  FILM  DAILY— Rosy  Section 


Best  Wishes  to  The  ROXY,  our  new  Neighbor 


The  MIRADOR 


announces  the 


OPENING  TONIGHT 

of  the 

Yacht  Club  Boys 

Formerly  at 

Club  Lido,  New  York 

and  La  Touquet,  Palm  Beach 


•<&&>- 


Appearing  nightly  at  twelve  and  every  hour  on  the  hour  thereafter  until  closing 


•<m&~- 


The  MIRADOR 

51st  St.  at  7th  Ave.  CIRcle  5106-4983 

COUVERT    —    $3.50 


THE  FILM  DAILY — Roxy  Section  Page     Ninety -five 


isteners 


They  say  that  listeners  hear  no 
good  of  themselves  but  they  often 
hear  things  that  are  good  for 
them  to  hi  owl    It  pays  to  listen! 


Roxy,  for  instance,  is  a  good  listener  to  the 
public  demand,  as  evidenced  by  his  recent 
successful  achievement! 

I.  Miller,  too,  is  always  listening  in  on  Style 
so  that  he  can  give  the  women  of  America 
the  newest,  smartest  slippers! 

Folks  who  listen  to  Roxy  and  his  Gang  get 
a  lot  of  entertainment! 

Women  who  listen  to  the  style  edicts  of 
I.  Miller  get  a  tremendous  amount  of  satis- 
faction and  enjoyment  because  they  know 
they  are  wearing  the  loveliest  slippers 
available! 

Veople  who  listen  usually  have  some- 
thing to  say  that's  worth  hearing. 


NEW  YORK 


Page    Ninety -six 


I  MILLER 

beautiful,  jhoes 


PARIS 


CHICAgO 


THE  FILM  DAILY— Roxy  Section 


^4  toast  to 

Samuel  Rothafel 

and  best  wishes  to  the 

Roxy  Theatre 

on  the  occasion  of  the 
theatre's  opening,  March  11,  1927 

from  the 

Eastman  Kodak  Company 


AVE  ROXY 


The  Bowery  &  East  River 
National  Bank 

with  its  Head  Office  at  the  Cross-roads  of  the 
World  (Times  Square)  and  its  Fifteen  Branches 
in  Greater  New  York,  congratulates  Roxy  on  the 
successful  completion  of  his  new  theatre. 

Roxy  s  genius  has  for  many  years  enriched 
this  city's  artistic  life.  His  notable  "presentations" 
have  indelibly  impressed  themselves  on  the  time- 
less scroll  of  Broadway's  history. 

It  is  likewise  a  source  of  great  pleasure  to 
learn  that  he  has  secured  for  his  first  chief 
introductory  feature  the  world's  premiere  showing 
of  Gloria  Swanson's  first  personally  produced 
photoplay  "The   Loves  of  Sunya." 

With  a  deep  sense  of  the  magnitude  of  his 
achievement  we  sincerely  felicitate  Roxy.  May  the 
kindly  winds  of  companionship  cause  many  years 
to  eddy  about  Roxy  and  his  capable  associates. 


^NEWSPAPER 
oSHLMDOM 


ALL  THE  NEWS 
ALL  THE  TIME 


VOL.  XXXIX     No.  61 


Monday,   March    14,    1927 


Price  5  Cents 


British  Quota  Advances  from 
i     7^  to  25  Per  Cent  in  1935 


Blind  and  Block  Booking 

Prohibited  in  Measure 

Introducd 

London — Seven  and  one-half  per 
cent,  advancing  by  yearly  increases  of 
two  and  a  half  per  cent  until  25  per 
cent  is  reached  in  1935  is  the  quota 
to  be  established  in  Great  Britain 
beginning  in  October  under  the  text 
of  the  government's  bill,  which  has 
passed  its  first  reading  in  Parliament. 
The  same  quota  is  to  be  imposed  up- 
on exhibitors  but  it  starts  a  year  later. 

The  low  quota  at  the  start,  it  is 
stated,  is  to  encourage  competition 
among  British  producers.  In  1926, 
British  films  constituted  only  three 
per  cent  of  the  total  films  shown. 
Estimate  for  this  year  is  from  five 
to  six  per  cent. 

Blind  and  block  bookings  are  pro- 
hibited under  the  bill  in  a  clause  for- 
bidding any  agreements  to  rent  any 
film  not  already  registered  or  for 
which  application  for  register  has  not 
been  made,  and  another  provision 
prohibiting  booking  of  any  film  more 
than  six  months  from  the  signing  of 

(Continued    on    Page    4) 

Eastman  Case  Argued 

Washington  Bureau  of  THE  FILM  DAILY 
Washington — Arguments  are  under 
consideration  in  the  Federal  Trade 
Commission's  case  against  Eastman 
Kodak,  designed  to  bring  about  the 
disposition  by  the  latter  of  three  la- 
boratories owned  by  it,  as  ordered  by 
the  Commission  following  an  inves- 
tigation of  allegations  that  Eastman 
was  seeking  a  monopoly  in  the  sale 
of   raw   stock. 

The  government  contends  the  com- 
pany uses  the  laboratories  as  a  threat 
to    force    independent    companies    to 
(Continued    on    Page    t>) 


Australia  Probing 

Melbourne— Appointment  of 
a  joint  committee  to  inquire  in- 
to the  Australian  industry  has 
been  agreed  to  by  the  House 
of  Representatives  on  recom- 
mendation of  Premier  Bruce. 
It  followed  severe  criticism  by 
the  censor  of  certain  films.  Six 
hundred  forty-nine  films  were 
imported  in  1925  from  America, 
compared  with  24  from  Great 
Britain. 


JAMAICA  TEARS  DANGER 
OE  OVERRATING  EVIL 

Three  Mile  Radius  Boasts 

Many  Theaters;  Others 

Are  Planned 

A  shining  example  of  an  over- 
seated  building  situation  in  the  Great- 
er New  York  area  is  about  to  crys- 
tallize in  Jamaica.  In  a  three  mile 
radius,  computing  the  Long  Island 
Railroad  terminal  at  Jamaica  as  the 
base,  this  is  the  line-up: 

Loew  has  in  operation  the  Hillside 
which  opened  a  few  weeks  ago.  At 
96th  St.  and  Jamaica  Ave.,  Loew's 
Willard  holds  sway.  In  Jamaica 
proper,  A.  H.  Schwartz,  identified 
with  Loew  in  various  theaters  in  and 
around  New  York,  conducts  the  Mer- 
rick and  Rialto  .  The  Fox  circuit  is 
represented    in    Jamaica    by    the    Ja- 

(Continued    on    Page    6) 


Censors  Not  Needed 

Milwaukee  —  At  a  conference  here 
the  state  exhibitor  association  de- 
clared that  Milwaukee  does  not  need 
a  paid  censorship.  It  was  decided 
that  the  people  were  capable  of  de- 
ciding whether  a  picture  was  good 
or   bad.      Theaters   that    show    objec- 

(Continued    on    Page    o) 


Changes  at   "U" 

Joe  Weil,  exploitation  director  for 
Universal  Pictures,  has  been  trans- 
ferred to  Universal  Chain  Theaters 
Corp.  He  will  organize  an  exploita- 
tion and  presentation  program.  Uni- 
form publicity,  advertising  and  ex- 
ploitation service  will  be  maintained 
for  all   houses. 

Weil's  post  will  be  filled  by  Nat 
Rothstein  who  was  sent  to  the  Coast 
last  year  to  inject  exploitation  mate- 
rial into  features.  He  is  en  route 
East.      • 


Roxy  Opening  Played  Up 

Unprecedented  front  page  publicity 
was  accorded  the  Roxy  opening  by 
New  York  newspapers,  columns  of 
space  being  devoted  to  the  premiere 
which  was  termed  without  parallel 
in  theater  history.  Over  5,500  seats 
were  sold  before  the  house  opened 
for    Saturday's   performance. 


West  Coast-North  American 
Deal  Sought  in  Conference 


EOX  AS  POOL  FACTOR 
PREDICTED  ON  COAST 

Writer  Discusses  Reported 

Move  to  Bring  Firm 

Into  Combine 

Los  Angeles — Possibility  of  Fox 
being  asked  to  join  the  Stanley-West 
Coast-First  National  pool  is  discussed 
by  Earle  E.  Crowe  in  "The  Los  An- 
geles Times."  He  points  out  that 
further  ramifications  of  the  combina- 
tion may  be  expected  soon. 

"The  First  National  deal  is  the 
work  of  the  New  York  Stock  Ex- 
change house  of  Hayden,  Stone  & 
Co.,  which  purchased  an  interest  in 
First  National  and  West  Coast  The- 
aters early  last  year,"  he  states.  "John 
Dillon,  one  of  the  partners,  is  now 
in  Los  Angeles.  It  is  generally  un- 
(Continued    on    Page    5) 

"U"  Group  Insurance 

Carl  Laemmle  on  Saturday  had  just 
completed  arrangements  with  the 
Travelers  Insurance  Co.  of  Hartford 
for  group  insurance  for  Universal 
employes.  A  flat  $1,000  policy  at 
a  low  rate  has  been  made  available 
to  employes,  in  the  United  States 
and   Canada,   affecting   1,500   all   told. 

(Continued    on    Page    2) 


A  Review  of  Reviews 

By  LILIAN  W.  BRENNAN 
Once  again  the  master  hand  of  the 
German  director  calls  for  a  galaxy 
of  rare  adjectives  in  order  that  his 
efforts  might  be  fittingly  commend- 
ed. Fritz  Lang,  who  made  "Sieg- 
fried," has  contributed  "Metropolis," 
a  pulsating  drama  of  life  and  work 
(Continued    on    Page    6) 

Harvard  Lectures 

Commencing  today  the  Harvard 
Graduate  School  of  Business  Admini- 
stration will  inaugurate  a  series  of 
lectures  and  discussions  by  leaders 
in  the  motion  picture  industry.  These 
lectures  will  form  a  part  of  the  course 
(Continued   on   Page  5) 

Action  on  Fund  Soon 

It  is  expected  that  with  the  return 
of  an  important  committee  member 
from  Florida,  action  will  soon  be 
taken  on  the  proposed  relief  fund  to 
be  developed  by  the  A.  M.  P.  A. 


Combination  Would  Mean 

Virtual  Control  in 

Pacific  States 

Pooling  of  interests  of  West  Coast 
Theaters  and  western  units  of  North 
American  Theaters  is  under  way  as 
the  next  step  in  the  expansion  pro- 
gram recently  instituted  by  West 
Coast  in  association  with  the  Stan- 
ley   Co.    and    First    National. 

Harry  C.  Arthur,  Jr.,  president  of 
Pacific  Northwest  Theaters,  subsidi- 
ary of  North  American,  of  which 
Frank  R.  Wilson  ■  is  president,  has 
been  called  to  New  York  to  discuss 
the  deal  with  Harold  B.  Franklin, 
newly-elected  president  and  general 
manager  of  West  Coast.  Although 
discussions  are  proceeding  favorably, 
no  deal  has  as  yet  been  closed. 

Approximately  250  theaters  are  in- 
volved in  the  proposed  pool,  embrac- 
ing houses  in  California,  Oregon 
Washington,  Montana  and  Nevada. 
Its  closing  would  give  the  combined 
company  virtually  control  in  Pacific 
seaboard   states. 

Wilson,  reluctantly  admits  that  the 
deal  is  under  discussion,  but  emphati- 
cally states  that  no  agreement  as  yet 
has  been  reached. 

North  American  Theaters,  because 
(Continued    on    Page    2) 


Toast  Franklin 

About  two  hundred  well  known  fig- 
ures in  the  industry  attended  a  tes- 
timonial dinner  at  the  Friars'  Satur- 
day tendered  by  Famous  and  Publix 
to  Harold  B.  Franklin.  As  noted, 
Franklin  leaves  for  Los  Angeles  the 
end  of  this  month  to  become  presi- 
dent and  general  manager  of  West 
Coast  Theaters,   Inc. 

Approximately  one  hundred  offi- 
(Continued    on    Page    4) 


25,000  Bills 

Washington  —  The  national 
orgy  of  regulations  and  med- 
dling is  reflected  in  the  fact 
that  nearly  25,000  bills  and  res- 
olutions were  introduced  by  the 
69th  Congress,  which  closed  its 
sessions  last  week.  Only  998 
succeeded  in  becoming  laws. 
None  directly  affecting  the  film 
industry  were  enacted  at  the 
session. 


DAILY 


Monday,   March   14,   1927 


KTHE 

^NEWSPAPER 
o/'FILMDOM 


foLXXXlX  No.  61  Monday,  March  14. 1927  Price 5 Cents 


JOHN  W.  ALICOATE 


Publisher 


Published    daily   except    Saturday  and   holidays 
at     1650    Broadway,    New    York,    N.    Y.,    and 
copyright     (1927)    by    Wid's    Films    and    Film 
Folk,     Inc.       J.     W.     Alicoate,     President     and 
Publisher;    Maurice    D.    Kann,    Vice-President 
and     Editor;     Donald    M.     Mersereau,    Treas 
urer,      Business     and     Advertising      Manager; 
Ralph     Wilk,    Traveling    Representative.       En 
tered    as    second  class    matter    May    21,     1918, 
at     the     post-office     at     New     York,     N.     Y. 
under     the    act     of     March     3,     1879.       Term;- 
(Postage     free)     United     States,     outside     of 
Greater      New      York,      $10.00      one      year;      6 
months.     $5.00;     3     months,     $3.00.       Foreign, 
tl 5.00.      Subscribers   should    remit    with    order 
Address    all    communications    to    THE    FILM 
DAILY,     1650    Broadway,    New    York,    N.    Y 
Phone    Circle    4736-4737-4738-4739.    Cable    ad 
dress:        Filmday,     New     York.        Hollywood 
California  —  Harvey      E.      Gausman,     Ambassa 
dor    Hotel:    'Phone,    Drexel    7000    and    Wash 
mi-ton     9794.     London — Ernest     W.     Fredman 
The   Film    Renter,    58,    Great    Marlborough    St. 
London,     W.     I.,     Paris — La    Cinematographic 
Francaise.   5,    Rue  Saulnier. 


Apparently,  the  merger  talks  attracted  a 
good  deal  of  attention  to  Pathe,  for  this  stock 
jumped  l^g  on  a  turnover  of  8,100.  East- 
man rose  a  full  point,  and  prices  generally 
were    firm,    though    trade    was    quiet. 


Quotation 

High    Low  Close 

Am      Seat.     Vtc 46  45 H      46 

•Am.    Seat.    Pfd 46 

*Balaban    &    Katz 63^ 

*Bal.  &  Katz  Vtc 73 }4 

Eastman      Kodak...  139^    137J4  139!4 

Famous      Players ...  lllj-s    llOyi  111 

*Fam.    Play.    Pfd 121 

*Film    Inspect 7^6 

*First  Nat'l  Pfd 103 

Fox    Film    "A" 6854     68  68J4 

Fox    Theaters     "A"  2iys     21 H  21  Vs 

"Intern']     Project 10  i/t, 

Loew's,     Inc 61          60 J4  6054 

♦Metro-Gold.   Pfd 25  54 

M.  P.  Cap.  Corp...    1154     1154  H54 

Pathe   Exch-"A"..   4534     4454  4454 

Paramount    B'Way..   99J4      99 J4  99 J4 

ttRoxy     "A" 3714      3654  .. 

ttRoxy     Units 42  41 

ttRoxy    Common...    1354      12 J4  .. 

Skburas     Bros 44          44  44 

"Stan.    Co.   of  Am 83  54 

Trans-Lux     Screen.      75-g        754  754 

*Univ.    Pict.    Pfd 10154 

Universal     Pictures.    45          43J4  4454 

Warner    Pictures...   2754     2754  2754 

Warner     Pict      "A"  38J4      3854  38^ 


Sales 
300 


2,000 
2,200 


300 
100 

1,800 

'266 

8,100 

1 


2'00 

l'.SOO 

100 
600 


Last  Prices  Quoted 
Philadelphia  Market 


t    Bond   Market 
tt   Bid  and  Ask 


$1,500,000  House  for  Upper  B'way 

Plans  are  being  drawn  for  Irving 
Judis  for  erection  of  a  2,500-seat  the- 
ater to  cost  $1,500,000,  on  the  east 
side  of  Broadway  from  182nd  to  183rd 
Sts.,  extending  through  to  Wads- 
worth  Ave.  The  theater  will  be 
ready  about  Dec.  1. 


AMERICAN    AND  FOREIGN  DISTRIBUTORS 
OFOJJALITY  MOTION    PICTURES 

PICTURES 


ARTLEE 


ARTHUR  A.LEE  PRES 


m. 


7QI    SEVENTH    AVE.   NEW  YORK    BRYANT  6355 


West  Coast-N.  A.  Deal 
Sought  in  Conference 

(.Continued  from  Page  1) 
of  its  relation  as  a  subsidiary  of  M. 
iJ.  Capital  Corp.,  long  has  been  re- 
garded as  affiliated  with  t.  D.  C,  and 
has  been  mentioned  frequently  in 
connection  with  the  proposed  Jr".  D. 
c-rathe  merger.  However,  as  point- 
ed out  by  TriE  FILM  DAILY,  the 
latter  deal  concerns  only  P.  D.  C. 
and  Pathe  and  not  the  various  other 
factors   mentioned. 

The  importance  of  the  move  is 
perhaps  best  illustrated  by  a  listing 
of  the  theaters  involved: 

West   Coast   Theaters,   Inc. 

Anaheim:   California  and  Fairyland;   Bakers- 
field:    California,    Hippodrome,    and    Pastime; 
Berkeley:     Berkeley,     California     and     U.     C; 
Beverly    Hills:     Beverly;     Diamond:     Liberty; 
Dunasmuir:    California;    Ey   Centro:    Airdomc, 
Palace,    Tulane    and    Valley;    Fresno;    Hippo- 
drome,   Kinema,    Liberty,    itrand    and    White; 
Glendale:    Alexandria,    Gateway    and    Lincoln; 
Hay  wards:     Hay  wards;     Hermosa;     Metropoli- 
tan;    Hollywood:     Apollo,     Carmel,     Granada, 
Hollywood  and   Paramount;    Huntington   Park: 
Calitornia  and  Huntington;    Englewood:    Gran- 
ada   and    Inglewood;    Lodi:     T.    &    D. ;    Long 
Beach:      Egyptian,      Imperial,     Liberty,      West 
Coast   and    a    theater    under    construction;    Los 
Angeles:    Albambra,    Alvarado,    Balboa,    Band- 
box.   Belmont,   Boulevard,   Brooklyn,    Burbank, 
California,    Carlton,    Casino,    Circle,    Criterion, 
Crystal,    lJe    Luxe,    Grand,    Highland,    Holly- 
way,    Jewel,    Kinema,    Liberty,    Loew's    State 
(on  management),  Lyceum,  Manchester,  Mesa, 
Moon,    Optic,    Regent,    Riviera,    Rivoli,    Rose- 
bud,   Royal,    Savoy,    Strand,    Sunbeam,    Tivoli, 
Uptown,    Westlake,    Wilshire,    York,    and    the 
theaters    under    construction    at    Wilshire    and 
Alvarado    Sts.,    at    Griffin    and    Main    Sts.,    at 
Wilshire    and       Sycamore    Sts.,    at    Vive    and 
Lamirado  Sts.,  at  87th  and  Vermont  Sts.,  and 
at    Western    and    Maplewood    Sts.;    Monterey 
Park:    Mission;    Monterey:    Star   and    Strand; 
Oakland:   Granada,  Fremont,  Fruitvale,  Grand, 
Lincoln,    New    Fruitvale,    Palace,    State    and 
two   under   construction;    Ocean   Park:    Dome; 
Orange:    West    Coast;    Pacific    Grove:    Grove; 
Pasadena:      Florence,      Pasadena,      Raymond, 
Strand   and    Washington;    Paso    Robles:    T.    & 
D.;   Petaluma:  California;  Pomona:  American, 
Beivedere   and   California;    Redondo:    Art   and 
Capitol;    Reno:    Grand,    Majestic   and    Rialto; 
Richmond:    California    and    Richmond;    River- 
side:    Loring,     Mission    and     Regent;     Sacra- 
mento:    Calitornia,     Capitol,     Goddard's,     Hip- 
podrome,   Liberty    and    Senator;    San    Diego: 
Balboa    and    Cabrillo;    San    Bernardino:    West 
Coast;    San    Francisco:    Loew's    Warfield    (on 
management),     Polk    and     Royal;     San    Jose: 
California;    Salinas:   California   and   T,   &   D.; 
San  Pablo:   Rialto;   San  Pedro:   Cabrilio;   San- 
ta   Ana:    West    Coast-Walker;    Santa    Monica: 
Criterion;    Selma:    T.    &  D.;    South    Pasadena: 
Rialto;   Stockton:   California  and  State;   Susan- 
ville:    Lbierty;    Taft:    Hippodrome,    Sunshine, 
Taft  and  a  theater  under  construction;  Venice: 
California;    Waitsonville:    California   and   T.    & 
D.;  Wilmington:  Granada  and  a  theater  under 
construction. 


Hollywood:  Hollywood;  Long  Beach:  Capitol 
Los  Angeles:  Bard,  Carthay  Circle,  Figueroa 
Vermont  and  West  Adams;  Pasadena:  Pasa 
dena;  San  Luis  Obispo:  Elmo  and  Monterey 
Santa   Paula:    Glen    City. 

Golden  State  Theater  and  Realty 
Corp.  operates  the  Grand,  Majestic 
and  Rialto  in  Reno,  Nevada,  and 
these   houses   in   California: 

Berkeley:  Varsity;  Hay  ward:  Hay  ward  and 
New  Hayward;  Lodi:  Lodi  and  Tokay;  Oak- 
land: Casino,  Fairfax,  Fremont,  Fruitvale, 
Golden  State,  Granada  .Liberty,  Lincoln,  New 
Fruitvale,  Palace,  Parkway,  Plaza  and  Rialto; 
Paso  Robles:  Paso  Robles;  Petaluma:  Peta- 
luma; Piedmont:  Piedmont;  Sacramento: 
Codards,  Hippodrome,  Liberty,  The  Sacra- 
mento and  State;  San  Francisco:  Broadway, 
Crescent,  Irving,  Palmer.  Sunset,  Verdi, 
Washington  and  Wigwam;  San  Leandro:  Best 
and  Palace;  Selma:  Selma;  Susanville:  Su 
sanville. 

The  Golden  State  Theaters  Corp. 
includes  the  Wigwam  at  Reno  and 
these  California  houses  in  its  hold- 
ings: 

Berkeley:  Campus;  Fresno:  Wilson;  Han- 
ford:  T.  &  D.  and  Universal;  Hollister:  Opal; 
Sacramento:     Hippodrome;     Visalia:     Visalia. 

Pacific    Northwest    Theaters,    Inc., 
operate  these  theaters. 
MONTANA 

Butte:    American    and    Rialto;    Great    Falls: 
Capitol,    Grand  and   Liberty. 
OREGON 

Astoria:     Liberty     and     Riviera;     Portland: 
Broadway,    Hiway,    Hollywood,     Liberty,    Ma- 
jestic,   Peoples,    Rivoli    and    State. 
WASHINGTON 

Bellingham:  Mt.  Baker  (and  one  planned); 
Bremerton:  Bluebird,  Rex  and  Rialto;  Olym- 
pia:  Capitol  and  Liberty;  Seattle:  Fifth  Ave- 
nue, Coliseum,  Liberty,  Neptune  and  Strand; 
Sunnydale:  Liberty;  Tacoma:  Colonial.  Kay 
Street,  Rialto  and  Sunset;  Wenatchee:  Lib- 
erty and  Rialto;  Yakima:  Capitol,  Liberty 
and    Majestic. 


North  American  Theaters 
Units     of     this     organization 


em- 


braced in  the  deal  are  several. 

Far  West  Theaters  Corp.  operates 
the    following    houses    in    California. 

Bell:  Alcazar  and  Maybell;  Compton: 
Compton   and    Symphony;    Glendale:    Glendale; 


New  Seattle   Board 

Seattle — Organization  of  a  new 
censor  board  has  been  completed 
with  election  of  Carl  E.  Croson, 
president;  H.  O.  Stone,  vice  president, 
and  Mrs.  E.  K.  Brown,  secretary. 
Constructive  work  is  planned  through 
cooperation  with  distributors  and  ex- 
hibitors rather  than  through  drastic 
censorship  .  Other  members  are 
George  P.  Endart,  Pamelia  Jones, 
Mrs.  Victor  Zednick,  Mrs.  Donald 
McClelland,  Mrs.  Evo  Godfrey  and 
Mrs.  Rosa  Morrison. 


$500,000  for  Forest  Hills  Theater 

Small  &  Strausburg  has  purchased 
Forest    Hills,    for   $500,000. 
the  Metropolis  on  Metropolitan  Ave., 


QUALITY    PRINTS 
Titles  and  Negative  Developing 

Release  Printing 
U.    S.    Film    Laboratories,    Inc. 

Hudson  Heights,  N.  J. 

Palisades    3678 


EXHIBITORS 

If  you  want  the  S.  R.  O.  sign  at  your  theatre 

PLAY 

The  great   Russian   Production 

"  DESTINY  OF  RUSSIA" 

already  booked  by 

the  MEYER  &  SCHNEIDER  CIRCUIT 
and  many  others 

UNITED   IMPORT   FILM   CORPORATION 

729  7th  Ave.  New   York 


"U"  Group  Insurance 

(Continued  from  Page   1) 

The  rate,  sixty  cents  a  month  for 
each  employee  participating,  has  been 
made  possible  by  reason  of  the  fact 
Universal  has  undertaken  to  share 
the  premium  costs,  paying  an  addi- 
tional amount  in  each  case  to  make 
Up  t lie*  regular  premium.  The  plan 
has  been  simplified  so  that  premiums 
may   be  deducted  from  salaries. 


"Slide  Kelly"  at  Embassy 

On  March  22  "Slide-,  Kelly,  Slide" 
will  have  its  New  York  premiere  at 
the    Embassy. 


HAL    ROACH  presents. 

DUCK  SOUP" 

WITH  o 

MADELINE  Hl/RLOCK. 


This  is  a  "Cornerblock"  cut  furnished 
FREE  for  all  Pathecomedies  at  youi 
Exchange. 


John  D.Tippett,  Inc. 

Raw  Stock 

Negative  and  Positive 

All  Colors 


1540  Broadway 
New  York  City 


6040  Sunset  Blvd. 
Hollywood,  Calif. 


Have  your  pictures  screened 
in  the  best-equipped  projec- 
tion rooms.  No  overtime 
charge  for  projections  at  night 
to  our  regular  customers. 


OUR  PRICES  ARE  AS  LOW  AS 

THE  LOWEST- 
OUR  SERVICE  THE  HIGHEST 


Your  filrns  called  for  and 
returned  without  charge. 

SIMPLEX 
PROJECTION  ROOMS 

220  West  42nd  Street,  N.  Y.  C. 


Wisconsin    3770 


I 


THE 


■c&H 


DAILY 


Monday,  March   14,   1927 


DID 


You  ever  stop  to  realize 
the  tremendous  amount  of 
valuable  information 


YOU 


get  during  each  year  that 
is  only  obtainable  by  refer- 
ring to  the  FILM  YEAR 
BOOK  which  you — 


GET 


with  your  subscription  to 
THE  FILM  DAILY  at  no 
additional  cost?  Such  a 
service  for  you  and 

YOUR 

staff  is  worth  many  times 
the  cost  to  you  or  your 
company.  If  there  is  any- 
thing you  want  to  know 
about  the 


FILM 

industry  it  can  be  found  in 
THE  1927  FILM 

YEAR 

BOOK  published  by  THE 
FILM  DAILY.  It's  a 
great 

BOOK 

covering  a  great  industry. 


New  Theaters 


ALABAMA 

Birmingham — Joe  Steed  is  about  ready  to 
open  his  new  Wylam.  Paul  Engler's  new 
Famous  has  opened   for  colored  patronage. 

Tarrant  City — A  new  theater  is  being 
planned    for    this    Birmingham    suburb. 


CALIFORNIA 

Los  Angeles — The  Eighth  and  Broadway 
Corp.  will  erect  a  $200,000  theater  at  315 
W.   8th   St. 


FLORIDA 

Jacksonville — E.  J.  Sparks'  first-run  house, 
the  Riverside,  at  Five  Points,  in  the  residen- 
tial   section,    opens    Mar.    12,    seating    900. 

INDIANA 

Indianapolis — The  new  Ritz  at  34th  and 
Illinois  St.  has  opened,  operated  by  the 
Markum   circuit. 


KANSAS 

Kansas  City — Plans  are  being  prepared  for 
a  600  seat  house  at  545  Minnesota  Ave.  D. 
B.  Paterson  and  Harry  F.  Almon,  architects, 
have  been  awarded  the  architectural  work. 


MAINE 

Saco — The  Mutual  Fire  Insurance  Co.  will 
build  a  500-seat  house,  costing  $50,000,  on 
Thornton  Ave.      Plans  are  completed. 


MASSACHUSETTS 

Easthampton — Interests  operating  the  Ma- 
jestic are  having  plans  prepared  for  a  second 
house  on  Union  St. 

Fitchburg — Work  commences  Mar.  15  on  a 
house  to  be  built  at  711  Main  St.  by  Bennett 
Rockman. 

Medford — -Preliminary  plans  have  been  com- 
pleted and  work  will  commence  shortly  on 
a  theater  to  seat  2,000,  in  Medford   Square. 

Milford — The  new  Milford  is  to  be  built 
by    David    Stoneman,    seating    1,000. 

Newton — A  theater  seating  1,500  is  planned 
here. 

Somerville — Z.  E.  Cliff  will  erect  a  the- 
ater on  Highland  Ave.  Desmond  &  Lord 
prepared  the  plans  for  the  new  house,  which 
will  represent  an  investment  of  $250,000  and 
seat    1,800. 

Waltham — Architect  George  Jacebs,  of 
Roston,  is  receiving  bids  for  a  new  theater  on 
Mondy  St.,  to  seat  1,200.  Owners'  names  are 
withheld. 

Worcester — Work  on  the  new  house  to  be 
built  by  Daniels  &  Hodgdon  has  started.  The 
site  is   in   Grafton   So;. 


MICHIGAN 

Port     Huron — Wm.    Jahr    has    opened     the 
Pine   Grove. 


MISSOURI 

Carntliersvillc — Dan  Samek  has  opened  the 
Lyric,    seating-    400. 

Kennett — E.  Vandever  has  opened  the  Star, 
seating  500. 


NEBRASKA 

McCook— The   World    Realty    Co..    Omaha 
has   opened   the   World,   seating    1,100. 


NEW  JERSEY 

Washington — John    T.    Howell    has    opened 
his    new    theater,    seating    1,500. 


NEW  YORK 

Amityville — Contracts  will  be  let  soon  for 
the   Amityville   on    the   Merrick    Road. 

East  Rockaway — The  Waldo  Amusement 
Co.  is  about  ready  to  open  the  Atlantic, 
seating    1,100. 

Lackawanna — The  new  Ridge  has  opened 
under   management   of   M.    Zimmerman. 

Lynbrook— A.  H.  Schwartz  has  opened  the 
Grove  on  Merrick  Road  near  So.  Grove  St. 
seating    2,000. 

Oneida — Kallet  Theaters,  Inc.,  will  open 
the   Regent,   seating   1,000. 

Schenectady — Abe  Dwore  has  awarded 
contracts  for  a  theater  to  be  built  at  State  and 
Robinson  Sts.,  seating  1,200  at  a  cost  of 
$100,000. 

Syracuse — The  System  theater  in  So.  Salina 
St.,   seating  2.500   vill  be  opened  about  Apr. 


NORTH  CAROLINA 

Henderson — Stevenson  Theaters,  Inc.  are 
building  the  Stevenson  at  a  cost  of  $75,000, 
to  seat  800.     It  will  open  about  March   15. 

Mocksville — The  new  Princess  will  shortly 
open   under   local   ownership. 

Troy — The  new  Troy  has  been  opened  hert. 

Winston-Salem — Carolina  Building,  Inc. 
will  build  a  theater  and  apartment  house  at 
W.  Fourth  and  Marshall  Sts.,  seating  3,000 
and  costing  $1,000,000.  It  has  been  leased 
to    the    Publix- Saenger   Theaters,    Inc. 

OHIO 

Canton — The    new    Loew    theater    is    ready 
to   open  on   Market   ave.,   seating   2,175,   at 
cost    of    $1,000,000. 

Dayton — A  new  house  is  being  built  by 
Anderson   &  Giles  on  the  West   Side. 


OKLAHOMA 

Blackwell — O.  A.  Via  is  preparing  plans 
for  his  new  Ritz  to  cost  $125,000,  to  seat 
1,600.  ,    .  , 

Ponca  City — R.  B.  Montgomery  and  John 
Houston  have  opened  the  Ritz  at  208  W. 
Grand    St. 

OREGON 

Portland — George  W.  Weatherly  is  having 
plans  made  for  atheater  and  office  building 
to  cost  $500,000  and  seat  1,800,  on  East 
Morrison    St.    near    Grand   Ave. 


PENNSYLVANIA 

Chambersburg — The  Capitol,  costing  $185,- 
000.    has    opened. 

Williamsport — Michael  Ciccarelli  has  let 
the  contract  for  building  a  new  theater  at 
Pine   and    W.    Jefferson    Sts.,    to   seat    1,000. 

Wilkes  Rarre — The  Comerford  interests  will 
^uild  a  3. 500-seat  house  on  E.  Northampton 
St.  between  So.  Main  and  So.  Washington 
Sts. 


TEXAS 

Bav  City — James  R.  Preddy  and  P.  R. 
Hnmill  are  erecting  a  theater  on  Ave.  F. 
between  Fifth  and  Sixth  Sts..  seating  600. 
Rov   Shoultz  has  been  awarded  the  contract. 

Beaumont — A  new  theater  costing  $535.00 
is   being   built    by    the   Jefferson   Amuse.    Co. 

Brady — H.  W.  Zweie  will  build  a  600-seat 
house  to  cost  $15,000.  Architect.  H.  T 
Phelps  of  San  Antonio.  W.  W.  Jackson  of 
Eldorado    will    lease   the   house. 

Wanette — A  new  theater  is  being  built 
here  by  Mrs.  Ida  Haines. 

VIRGINIA 

Fredericksburg — B.  T.  Pitts  will  shortly 
beo-'n    the    erection    of   a    $100,000    theater. 

Richmond — Wiemer  &  Vincent  will  soon 
ct-^t  wo--l<  on  their  new  theater  on  the  north 
side   of   Rroad    St..    at    a   cost   of   $750,000. 

WASHINGTON 

(jostle — Washino-ton      Theater.    Enterprises 
will    erect    a    1.400    seat    house    at    85th    and 
P.'-^nwood. 

T. , Tl,.      P—..V..1V       "»•"     ""it      i"      tf>« 

o,.i(iP  v>rt'"v-t  Theaters  chain,   has  opened 


WEST  VIRGINIA 

ri..i..l....«_-'r'.«     .,-,.-     T-iM-     ATirV-     ft,Mte* 
on   Pike    St     at    Fourth    is    nearing   completion 


WISCONSIN 

Lake  Geneva — Construction  will  soon  com 
mence   on    a    new    theater   here. 

Milwaukee — George  J.  Reid  has  announced 
plans  for  a  theater,  office  and  apartment 
building  costing  $500,000  to  be  built  near 
North    and   Teutonia   Aves.      Work   will   start 

June    1.  ,  ,   c       ., 

Milwaukee — Bids  have  been  opened  tor  the 
Arabia  $250,000  theater  project  with  store 
building,  at  1020  Third  St.  Ajax  Realty 
Corp.   is  owner, 

Racine— Universal  has  started  work  on 
a    new   theater   to   cost   $100,000. 

Racine— Saxe's  new  Garfield  is  progressing 
rapidly.     It  will  seat  2,500  and  cost  $100,000. 

Wauwatosa— A  $200,000  theater  will  be 
erected  on  Wisconsin  Ave.  Ground  will  be 
broken  this  Spring.  It  will  be  under  lease 
to  the  Badger  Amusement  Co.  Peacock  « 
Frank   ire  the  architects. 


DAILY  TIPS  WHICH  MEAN  DOLLACS  FOR  SHOWMEN 


"Hotel   Imperial" 
(Paramount) 

Lobby  contained  a  botcl  informa- 
tion desk,  mail  boxes,  lounging  chairs. 
Western  Union  service,  and  two  suit 
cases  in  front  of  desk.  A  cardboard 
sign  was  tacked  on  the  front  of  the 
information  desk — reading,  "Hotel 
Imperial."  Above  the  desk  was  a 
huge  electric  sign  reading,  "Hotel 
Imperial."  All  ushers  equipped  with 
bell  boy  uniforms  borrowed  from 
hotel.  Two  of  the  ushers  acted  as 
footmen. — H.  M.  King,  Jr.,  Imperial, 
Asheville,  N.  C 


"Just  Another   Blonde" 
(First  Nat'l.) 

Admitted  every  blonde  girl  free. 
And  every  blonde  girl  brought  an  es- 
cort in  with  her.  Simple  and  most 
profitable. — George  Langan,  Allen, 
Cleveland. 


"The   Show" 
(M-G-M) 

A  show  was  put  on  in  window  of 
the  town's  largest  store  Saturday  be- 
fore play  date.  A  man  dressed  simi- 
lar to  John  Gilbert  in  picture  was 
placed  in  window  with  a  dummy 
newspaper  six  pages  deep.  On  the 
front  page  was  printed  in  large  tvpe, 
"Extra— The  Show— Extra."  Two 
pages  were  devoted  to  advertising 
the  store's  merchandise  and  the  re- 
maining pages  contained  photos  of 
the  stars,  stills  from  picture,  and 
write-ups. — T.  Y.  Walker,  Noble, 
Armiston,   Ala. 


Quota  Advances  from 
7V2  to  25  Per  Gent 

(Continued  from  Page  1) 
contract,  whether  or  not  the  film  has 
been  shown  in  Great  Britain  prior  to 
the  time  the  bill  becomes  law.  This 
latter  clause  makes  invalid  any  agree- 
ment contrary  to  the  proposed  law, 
for  films  delivered  after  March  31 
next  year. 

British  actors,  authors  and  British 
atmosphere  must  predominate  in  films 
to  be  classed  as  British  under  the  pro- 
posed law.  The  regulations  will  not 
affect  Northern  Ireland  and  will  ap- 
ply only  to  features. 


Toast  Franklin 

(Continued  from   Page   1) 

cials  of  Famous  and  Publix  attended, 
including  Adolph  Zuk<->r,  S.  R.  Kent, 
Jesse  L.  Lasky  and  others.  Kent  was 
toastmaster  while  Harry  Reichenbech 
introduced  the  entertainment.  On 
behalf  of  Publix  of  which  Franklin 
is  a  retiring  vice-president,  Sam  Katz 
presented  a  gold  wrist  watch.  Many 
executives  of  other  organizations 
were  there,  among  them  being: 

Marcus  Heiman,  Charles  Hayden.  Mike 
Shea.  J.  J.  Murdock,  Felix  Feist,  Maurice 
Goodman,  Felix  Kahn,  Sam  Spring.  Elmer 
Pearson,  Hugo  Riesenfeld,  John  Eberson, 
George  M.  Cohan,  Charles  L.  OReilly  and 
Jacob   Wilk. 


MOM 
NEWS 

PROOUCtO  6Y  TH6 

HEARST 

ORGANIZATION 


HAL 

ROACH 

Comedies 


ADVICE: 

NO  matter  what  con' 
tracts  you  may  have 
for  Newsreel  or  Short 
Features  NOW  be  sure  you 
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THEREAFTER! 


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M-G-M  dared  to  show  the  industry 

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BEHIND  the  M-G-M  News  is  the 

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if 


Monday,   March   14,   1927 


DAILY 


The  Theater  Field 


Official  changes  in  exhibition  as 
reported  by  tne  b'ilm  Hoards  of 
1  rude.  The  reports  which  follow 
cat cr  January: 

th'NNSYLVANIA 
Openings 

Morris — Morris,    Uiiarles    Osborne, 
omewsbury — Irail,    Jb'.    S.    bechrist. 

Changes  in  Ownership 

Allentown — Southern. 

i^ne — Avenue,    sold    to    Conner    &    Dailey    by 

ivi.    Kuthtelder. 
Eldred — Jilured,    sold    to    M.    McLoughlin   by 

K.   Eagle. 
Kersey — rversey,    sold    to    M.    Capella    by    M. 

Ooitarde. 
Lock     ilaven — State     Cor     Dreamland),     sold 

to    George   HufE   by    C.    C.   McKnight. 
McClure — star,    sold    to    J.     W.    Linger    by 

£  rank    Machamer. 
Moore — Prospect,    sold    to    S.    J.    Hilbronner 

by    Prospect    Park   Fire    Co.    1. 
Morris     Kun — Morris     Kun,     sold     by    J.     G. 

Meyer  by  T.   E.   Dwyer. 
Nazareth — liroad,    sold    to    Lewen    Pizor    by 

E.    Silvert. 
Oxtord — Oxford,   sold   to   Harry    Goren. 
Philadelphia — Columbia,     sold     to     S.     &    N. 

Stiefel    by    John    Hayes;    Douglas,    sold    to 

Michael   Seltzer  by  A.   Margohs:   Kitz,   sold 

to    Morris    Herman    by    L.    Perlin;    York 

Palace,    sold    to    S.    &    N.    Steifel    by   John 

Hayes. 
Pittsburgh — 'Pastime,  sold  to  P.  Alderman  by 

M.    Siegfried. 
Sunbury — -Chestnut      St.      Theater,      sold     to 

Comerford    Amusement    Co.    by    Peter    Ma- 

gazzu. 
Westland — Family,   sold   to   M.    Bollinggel   by 

M.    Bolner. 
Weston — Palace,   sold   to    M.    Leaskowitch  by 

Frank    Calvello. 
Windburne — Lyceum,    sold    to    M.    Bonza    by 
M.   Johnson. 

Closings 

Windburne — Lyceum. 

Change  in  Policy 

Kersey — Kersey    (Open    Thursdays    only). 
Mt.   Morris — Alemeda   (Open  Saturdays  only) 
•St.     Petersburg — Simplex     (Open     Saturdays 
only).  i         |      ..jtf 

Slippery    Rock — Motor    (Closed    Thursdays). 

RHODE  ISLAND 
Changes  in  Ownership 

Greenville — Diamond,  sold  to  E.  King  by  L. 
Auclair. 

Woonsocket — Park,  sold  to  Emery  &  Ma- 
honey  by  J.  Donahue.  Rialto,  sold  to 
Emery    &    Mahoney   by    J.    Donohue. 

SOUTH   CAROLINA 
Changes  in  Ownership 

Andrews — Temple,    sold    to    D.    Wakefield    by 

T.    M.   Worthy. 
Blackville — Lyric,    sold    to    S.    Brown   by    M. 

P.     Fanning. 
Springfield — New,    sold   to    B.    E.    Cooper   by 

G.     F.     Lundy. 
Sumter — Garden,    sold   to    Mrs.    Ruth   Walker 

by   H.    S.   Walker. 

Closings 

O  rangeburg — Garden. 


SOUTH  DAKOTA 
Changes  in  Ownership 

Castlewood — Orpheum,   sold  to  L.   B.   French 

by    John    E.    Davis. 
Colman — Princess,    sold    to    P.    K.    Dock    by 

E.    J.     Entringer. 
Hayti — Opera    House,    sold    to    N.    D.    Lind- 

strom   by   H.    L.    Horton. 
Huron — Lyric,    sold    to    Ralph    Jones    by    S. 

A.   Gosthal. 
Lake     Norden— City     Hall,     sold    to    Vik     & 

Falo  by   H.   L.   Horton. 
Mellette — Movie,    sold    to   J.    P.    Hartman   by 

J.   J.   Tollefson. 
Revillo — Auditorium,    sold    to    M.    Cullen    by 

Joseph    Flaa. 
Timber  Lake — Orpheum,  sold  to  G.  J.  Water- 
bury    by    J.    A.    Woodring. 
Turton — -Strand,  sold  to  Quinn  &  Mueller  by 

G.    A.    Schone. 
Winfred — Moon,     sold    to     H.     H.     Goodrow 

by    J.    Swearingen. 
Witten — Movie,    sold    to    Carl     Ritterbush    by 

L.    A.    Chapin. 


Publix    Gets   Alabama    House 

Anniston,  Ala. — The  Noble,  under 
management  of  T.  Y.  Walker,  has 
been  taken  over  by  Publix. 


Harvard  Lectures 

(Continued  from  Page  1) 
in  business  policy  for  the  second  half- 
year.     The  series  will  be  given  under 
the  direction  of  Joseph   P.   Kennedy, 
(Harvard  '12)  president  of  F.  B.  O. 

The  opening  address  today  will  be 
"Introduction  tc  Discussions  on  Mo- 
tion Picture  History,"  delivered  by 
Joseph  Kennedy,  in  which  he  will 
outline  the  general  course  of  the  se- 
ries. On  March  15  Will  Hays  will 
cover  the  general  field  of  the  indus- 
try with  his  topic,  "The  Motion  Pic- 
ture Industry."  The  complete  sched- 
ule follows: 

March  14 — J.  P.  Kennedy,  "Introduction 
to    Discussions    on    Motion    Picture    Industry." 

March  15 — Will  Hays,  "The  Motion  Pic- 
ture  Industry." 

March  17 — Jesse  L.  Lasky,  "Production 
Management    Problems." 

March  19 — Adolph  Zukor,  "Executive  Man- 
agement." 

March  22 — S.    R.    Kent,    "Distribution." 

March  24 — R.  H.  Cochrane,  "Advertising 
and    Exploitation." 

March  26 — Dr.   A.   H.   Giannini,   "Finance." 

March  29 — William  Fox,  "Foreign  Devel 
opment." 

March  30 — Marcus  Loew,  "Theater  Man- 
agement." 

March  31 — H.  M.  Warner,  "New  Develop- 
ments   in    Motion    Pictures." 

April  2— J.  P.  Kennedy,  "The  Future  of 
the    Industry." 

Cecil  De  Mille  and  Milton  Sills, 
who  were  previously  scheduled  to 
speak  with  the  others,  have  been  un- 
able to  come  from  the  Coast  for  the 
series,  but  will  probably  deliver  their 
lectures  later  in  April.  De  Mille  will 
talk  on  direction  and  Sills  on  acting. 
The  lectures  will  run  about  50  min- 
utes, and  Kennedy  will  preside  at 
each. 


Fox  As  Pool  Factor 
Predicted  on  Coast 

(Continued  from  Page   1) 

derstood  that  the  Hayden-Stone 
group  is  working  on  an  ambitious 
program  to  center  around  First  Na- 
tional, the  result  of  which  will  cre- 
ate a  company  well  fortified  in  all 
respects. 

"As  the  First  National  combination  now 
stands,  thhe  addition  of  the  theaters  owned 
and  controlled  by  West  Coast  and  the  Stan 
ley  Co.  brings  the  needed  strength  to  the 
producing  and  distributing  company  that  has 
been  lacking.  The  two  theater  companies 
will  show  a  total  of  about  365  houses  in  the 
string,  the  next  largest  to  Famous.  Opinion 
in  the  industry,  however,  is  that  the  picture 
production  of  First  National  will  call  for  the 
introduction  of  new  blood. 

"Perhaps  the  stimulant  may  come  from 
Fox  Film,  since  the  Fox  Co.  already  is  tied 
in  through  stock  ownership  in  West  Coast 
Theaters.  About  40  per  cent  of  West  Coast 
is  owned  by  Fox,  and  probably  mutual  ad- 
vantages can  be  found  for  a  closer  relation- 
ship. Besides  a  producing  unit  the  Fox  Co. 
can  also  bring  to  the  combination  a  number 
of   theaters  in   the   large  key  cities. 

"Even  with  existing  365  houses  in  the  First 
National  combination,  the  new  alliance  occu- 
pies a  position  in  the  front  rank  as  exhibitors. 
Including  the  Balaban  &  Katz  string,  Famous 
Players-Lasky,  through  subsidiaries,  operates 
about  700  houses,  while  the  next  largest  is 
the  circuit  controlled  by  Universal  of  about 
250    houses.      Loew's  has  about    125    theaters." 


London  Film  Center 

London — A  new  building  is  to  be 
erected  at  Wardour  and  Little  Chapel 
Sts.  to  be  occupied  by  producers  and 
distributors.  European  Film  Co.  and 
First  National  have  already  rented 
floors. 


BUILD  BUSINESS 


Because  they  are  the 

BEST 


and 


ONLY 

Trailers  with  Actual 

Scenes  from  Each 

Picture. 


NATIONAL  SCREEN  SERVICE,  Inc. 

Distributing  throughout  the  United  States  from 

CHICAGO  -    NEW  YORK  -   LOS  ANGELES 


845  S.  Wabash  Ave. 


130  West  46th  St. 


1922  S.  Vermont  Ave. 


SHORT   TALKS 

ON 
SHORT  FEATURES 


Renewals 

A  magazine  boasts  of  the 
number  of  subscribers  who  re- 
new their  subscriptions  when 
they  expire.  "Renewals"  in  large 
quantities  furnish  the  magazine 
one  of  its  big  arguments  in  sell- 
ing space  to  advertisers. 

"Renewals"  of  contracts  are  a 
good  test  of  any  business,  for 
they  indicate  satisfied  customers, 
the  best  proof  of  a  product  of 
merit  backed  up  by  service. 
Educational  Picture  s  are  show- 
ing today  in  practically  every 
theatre  now  operating  that  play- 
ed them  seven  years  ago,  when 
we  began  national  distribution. 
They  have  played  these  theatres 
every  one  of  these  seven  seasons. 
And  to  this  number  have  been 
added  every  year  a  large  number 
of  other  theatre  accounts  that 
have  in  turn  become  "renewals." 
Today  they  number  13,000,  an 
impressive  total. 

This  is  the  greatest  testimo- 
nial exhibitors  could  give  to  any 
company,  and  we  are  justly 
proud  of  it.  We  are  proud  also 
of  the  fact  that  we  can  look  for- 
ward to  the  same  sort  of  "re- 
newals" when  our  splendid  pro- 
gram of  short  features  for  1927- 
1928  is  announced  soon. 

President 

EDUCATIONAL 
FILM   EXCHANGES,  Inc. 


"THE  SPICE  OF  THE  PROGRAM" 


THE 


■«^*S 


DAILY 


Monday,   March   14.   1927 


"The  best  wishes  of 
the  entire  film  world  go 
forward  to  Harold  Frank- 
lin upon  his  new  affilia- 
tion as  impresario  of  the 
West       Coast       Theaters. 

He  has  made  a  name 
for  himself  in  the  East. 
California  will  soon  hear 
lots       more       from       this 

oung    fellow    Franklin." 


A  Review  of  Reviews 

(Continued  from  Page  1) 
as  might  be  imagined  by  a  dreamer, 
— a  look  into  the  future  and  what 
it  may  bring  forth.  Great  cities  hum- 
ming away,  far  under  the  earth,  giant 
motors  driving  day  and  night  to  keep 
this  busy  metropolis  in  motion,  the 
tireless  energy  of  the  labor  class,  the 
constant  upper  hand  of  the  moneyed 
people — it's  a  thrilling  tale  that  the 
picture  tells.  But  far  more  thrilling 
is  the  stupendous  production  it  en- 
tails. The  general  atmosphere  may 
be  a  trifle  awe-inspiring  for  the  av- 
erage audience  but  it  is  hardly  pos- 
sible that  anyone  would  not  be  en- 
thralled  by   the    production   itself. 

Corinne  Griffith  goes  in  for  heavy  acting  in 
"Three  Hours."  It  sends  Corinne  on  a  very 
unhappy  route.  "The  Taxi  Dancer"  is  another 
of  those  titles — a  title  only.  The  story  is 
just  average  fan  fare  with  Ralph  Spence's 
wise  cracks  doctoring  it  up.  "Rubber  Tires" 
rides  along  at  a  peaceful,  though  somewhat 
hilarious,  gait,  with  an  occasional  "flat." 
Bessie  Love  is  cute.  Douglas  MacLean's 
contagious  smile,  plus  the  patriotic  influence 
of  .Uncle  Sam's  marines  make  "Let  It  Rain" 
enjoyable.  At  least  it  reacted  favorably 
upon    the    Paramount    audience. 

Others  in  the  week's  lengthy  list  include 
the  average  entertainments  that  range  from 
fair  to  moderately  good.  They  include  "Ram- 
bling Rangers,"  a  Hoxie  western;  "The  Ari- 
zona Whirlwind,"  a  Bill  Cody  western;  "Lady 
Bird,"  Betty  Compson  in  a  crook  story;  "Tar- 
zan  and  the  Golden  Lion,"  an  F.  B.  O.  nov- 
elty yarn;  "Love  Makes  Em  Wild,"  another 
Fox  show  indicated  by  the  title;  "The  Wreck," 
"Set  Free,"  and  "What  Every  Girl  Should 
Know,"  which  is  more  or  less  of  an  "Ask 
Me   Another." 


Censors  Not  Needed 

(.Continued  from  Page  1) 

tionable  pictures  do  not  draw  large 
crowds  while  those  who  show  the 
right  sort  of  pictures  are  successful. 
Henry  A.  Staab,  executive  secretary 
of  the  organization,  states  paid  cen- 
sorship has  been  unsuccessful  every- 
where and  the  office  of  censor  has 
merely   been  mixed  up   with   politics. 


E.  J.  Warner  Sues 

E.  J.  Warner  has  filed  suit  in  the 
supreme  court  against  the  Morgan 
Lithograph  Co.  for  $69,765  damages 
because  he  claims  he  held  a  contract 
for  five  years  at  $13,500  to  represent 
the  defendant  in  contracting  for  litho- 
graphs and  was  discharged  last  Oc- 
tober. The  defendant  alleges  that 
Warner  failed  to  discharge  his  duties 
properly. 


Jamaica  Fears  Danger 
Of  Overeating  Evil 

(Continued  from  Page   1) 

maica  theater.  There  are  two  inde- 
pendent theaters,  the  Garden  and  the 
Roosevelt  which  are  to  be  considered 
of  importance  as  well  as  several 
smaller  houses. 

At  Myrtle  and  Jamaica  Aves.,  in 
the  Richmond  Hill  district,  a  large 
Keith  theater  is  partially  built.  It 
has   been   under   way  for   some    time. 

For  some  time,  a  sign  on  the  site 
stated  that  North  American  Theaters. 
Inc.,  would  build.  Apparently  the 
Moss  organization  took  over  the  pro- 
ject later  since  local  residents  in  that 
neighborhood  believe  it  is  this  unit 
which  will  complete  and  operate  the 
house. 

Before  Publix  closed  for  its  4,000 
seat  theater  on  Merrick  Road  and 
165th  St.,  Jamaica,  it  was  understood 
in  real  estate  circles  that  the  site 
might  eventually  go  to  Keith.  In 
view  of  the  Publix  development,  it 
is  still  held  probable  that  Keith  may 
build  a  second  house  near  the  Pub- 
lix theater. 

There  are  many  small  towns  im- 
mediately beyond  Jamaica  which  is 
the  hub  from  which  the  innumerable 
towns  in  the  Long  Island  wheel  radi- 
ate. In  Bellaire,  the  Bellaire  opened 
a  few  weeks  ago.  The  Hollis  in  Hol- 
lis  is  new,  while  in  Queens  the  Com- 
munity is  likewise  a  late  addition. 
A.  H.  Schwartz  is  reported  to  be 
holding  another  theater  plot  in  Ja- 
maica. 


Eastman  Case  Argued 

(Continued  from  Page  1) 
use  Eastman  stock  exclusively,  and 
asks  the  Supreme  Court  to  reverse 
the  decision  of  the  Court  of  Appeals 
of  New  York,  in  which  the  compa- 
ny's right  to  own  the  plants  was  up- 
held. The  company  contends  that 
the  ownership  of  the  laboratories  did 
not  constitute  unfair  methods  of  com- 
petition or  an  effort  to  create  a  mon- 
opoly. 

John  W.  Davis,  in  1924  the  Demo- 
cratic contender  for  the  presidency, 
appeared  as  counsel  for  Eastman. 


On  Broadway 


Astor — "The    Big    Parade" 
Broadway — "McFadden's    Flats" 
Cameo — "Stark    Love" 
Capitol — "The    Show" 
Central— "The     Fire     Brigade" 
Cohan — "The    Rough    Riders" 
Colony— "The    Better    'Ole" 
Criterion — "Beau     Geste" 
Embassy — "Tell    It    to    the    Marines" 
Harris — "What     Price    Glory" 
Hippodrome — "The    Sensation    Seekers" 
Loew's    New    York — Today — '"Flesh    and    the 
Devil" 
Tuesday — "Burnt       Fingers"       and       "Red 

Signals" 
Wednesday — "God    Gave    Me    20    Cents" 
Thursday — "Love    Makes    'Em    Wild" 
Friday — "The     Man     from     Hardpan"     and 

"The    Scorcher" 
Saturday — "Don't    Tell    the    Wife" 
Sunday — "Let    It    Rain" 
Mark   Strand— "The  Beloved   Rogue" 
Paramount — "A   Kiss  in  a  Taxi" 
Rialto — "Metropolis" 
Rivoli — "Old    Ironsides" 
Roxy — "The    Love   of    Sunya" 
Selwyn — '"When    a    Man    Loves" 
Warners — "Don    Juan" 

Brooklyn    Mark    Strand — "An    Affair    of    the 
Follies" 


LLBEE  PICTURE 
CORPORATION 


Offerings  of  Merit 

for  the 

1927-28    Season 


Comedy— Drama— Melodrama 

BOWERY  ROSE 

MAKING  THE  VARSITY 

THE  SPEED   CLASSIC 

THE  STRONGER  WILL 

RIDING  THE  WINNER 

THE  DREAM  MELODY 

LUCKY  STRIKE 

WHITE  HOT 

YOU'RE  IN  THE  ARMY  NOW 

LIFE'S  CROSSROADS 

FLAMES  OF  GOLD 

THE  BADGE  OF  THE  LAW 

BROADWAY  MADNESS 

MEN  OF  THE  NORTH  WOODS 

THE  POWER  OF  THE  PRESS 

THE  CANNONBALL  EXPRESS 

All  rights  fully  protected 


PICTURES 


LOUIS    BAUM 
President 


^fe  NEWSPAPER 
o/'FILMDOM 


ALL  THE  NEWS 
ALL  THE  TIME 


VOL.  XXXIX     No.  62 


Tuesday,  March  IS,  1927 


Price  5  Cents 


Outlet 


ROXY,  tired  as  he  was  yes- 
terday, bubbled  over  with 
enthusiasm.  And  well  he 
might.  His  magnificent  theater 
(established  a  world's  record  over 
the  week-end.  It  grossed  $50,- 
000.  Good  folks,  that's  a  lot  of 
money  for  two  days. 
But  what  pleased  Roxy  more 
as  the  Monday  afternoon  turn- 
ver.  Sixteen  thousand  tickets 
ere  sold.  Even  if  they  were 
all  priced  at  fifty  cents — and 
they  weren't,  for  mezzanine  seats 
at  $1.10  were  unobtainable — the 
intake  was  $8,000.    It's  amazing. 

An  Open  Door 

Every  theater  on  the  Big  Street 
does  turn-away  business  on  Saturdays 
and  Sundays.  Roxy  knew  it.  He, 
therefore,  waited  impatiently,  of 
course,  for  his  first  week-day.  And 
a  rainy  Monday  at  that. 

The  Roxy  will  change  the  amuse- 
ment map.  We  predict  it.  Exhibitors 
throughout  the  country  might  well 
watch  its  course.  This  is  why:  There's 
a  tremendous  investment  at  stake. 
Roxy  will  not  book  junk.  He  can't 
jafford  to.  For  that  reason  any  pic- 
ture that  the  Roxy  books,  whether 
Ieature  or  short,  can  be  assumed  to 
arry  box-office  merit. 
The  distributors  who  make  the 
rade  and  play  the  Roxy  have  a 
iowerful  selling  point  for  use  all 
<ver  the  country.  Here  are  no  en- 
angling  alliances.  There  is  no  pro- 
duce-distributor control.  The  the- 
ater books  independently.  It  con- 
tracts for  what  it  wants.  Quality  only 
s  the  requirement. 

Road  Shows 

•    It  is  whispered  that  a  show-down 
Is   being   sought.      Some   mighty  im- 

I  bortant   exhibitors   are    aroused   over 

'  [he  road  show  development.  They 
ail  to  see  -why  distributors  should 
blace  their  special  attractions  in  legi- 
imate    theaters    when    their    regular 

I  customers  have  first-grade  picture 
houses  available  for  two  dollar  pro- 
ductions. There  is  much  to  their 
argument. 

!    Now  quibbling  over  the  admission 
scale  is  heard.     They  point  out  that 

■  hey  have  the  theaters — ,  dyed-in-the- 
Ivvool   picture   houses;   that   they  play 

I  |he  good  with  the  bad  of  the  regular 
programs.  Why  then  should  they  not 
get  a  chance  to  cash  in  on  the  road 

*  mows?    We  repeat:    Why? 

K  A  N  N 


CHAIN  OF  100  HOUSES 
PLAN  OF  FRED  DOLLE 


Kentucky,    Indiana    and 

Ohio  are  Field  for 

Expansion 

Louisville,  Ky. — Building  up  of  the 
most  powerful  circuit  in  this  section 
is  planned  by  Fred  J.  Dolle,  Dennis 
Long  and  associates.  The  partners, 
who  operate  the  Broadway  Amuse- 
ment Co.,  recently  embarked  on  an 
expansion  program  they  say  will 
bring  to  100  the  total  of  houses  in 
their  chain. 

There  now  are  15  houses  in  the 
circuit.  The  Oak,  Louisville,  seating 
1,400,  was  opened  recently  and  the 
Grand  at  Terre  Haute,  Ind.,  pur- 
chased. Kentucky,  Ohio  and  Indi- 
ana are  states  in  which  the  circuit 
will  expand. 


Operators  Settle 

Minneapolis — Demand  of  St.  Paul 
operators  that  theaters  using  Vita- 
phone  employ  six  men  in  the  booth, 
has  been  modified  and  settlement  ef- 
fected. There  will  be  two  men  in 
the  booth  under  terms  of  the  agree- 
ment. Negotiations  still  are  being 
carried  on  in  connection  with  simi- 
lar demand  of  Minneapolis  operators. 


Sterling  Preparing 

Henry  Ginsberg  arrived  back  in 
New  York  from  the  Coast  yesterday 
where  he  had  gone  to  arrange  future 
production  for  1927-1928.  The  eight 
productions  planned  are  "Burning  Up 
Broadway,"  by  Wallace  Irving; 
"Pretty  Clothes,"  by  Peff^v  Gaddis; 
{Continued    on    Page    i) 


$2  F.N.  Dividend 
Regular    quarterly    dividend    of    $2 
a    share   on   the    first   preferred   pay- 
able   April    1,    has    been    declared   by 
First   National. 


Roxy  Sets  New  Record  with 
$50,000  Gross  OverWeek-End 


To  Change  Name 

Change  of  the  name  of 
Famous  to  Paramount  Fa- 
mous Lasky  Corp.,  will  be 
decided  upon  March  29  at 
the  annual  meeting  of 
stockholders.  Adolph  Zu- 
kor  explained  the  reason 
for  the  proposed  change 
yesterday. 

"For  many  years,"  he  said, 
"we  have  extensively  advertised 
the  name  Paramount  Pictures 
as  the  trademarK  of  our  prod- 
uct. The  result  is  that  millions 
of  people  throughout  the  world 
who  are  familiar  with  the  sign 
'Paramount  Pictures'  do  not 
appreciate  that  Paramount  Pic- 
tures have  always  been  made  by 
the  Famous  Players-Lasky 
Corp.  In  making  'Paramount' 
a  part  of  the  corporate  name, 
therefore,  we  are  taking  into 
our  corporate  title  the  ex- 
tremely valuable  goodwill  that 
has  been  created  by  our  product 
during  the  last  15  years." 


S.C.  THEATER  TAX  IS 
UPHELD  8Y  HIGH  COURT 


Washington  Bureau  of  THE  FILM  DAILY 
Washington — The  Supreme  Court 
yesterday  affirmed  a  decision  of  a 
lower  court  upholding  the  validity  of 
the  South  Carolina  theater  tax  of  one 
cent  for  each  ten  cents  or  fraction 
thereof  collected  upon  all  admissions 
{Continued    on     Page   6) 


Opposition  to  Quota  Forms 

By  ERNEST    W.  FREDMAN  Editor,   "The  Daily  Film  Renter" 

London — Opposition  to  the  quota  bill  is  crystallizing  in  Parlia- 
ment. Some  of  the  more  conservative  members,  who  realize  the  far- 
reaching  effects  of  the  drastic  measure  are  marshaling  forces  pre- 
pared to  oppose  its  passage.  Today  the  second  reading  of  the  bill 
is  scheduled  in  Commons.  Amendments  sought  by  the  trade  are  to 
be  introduced  at  a  later  date. 

Under  terms  of  the  bill  a  quota  of  7^  per  cent,  would  be  im- 
posed beginning  Oct.  1,  and  rising  to  25  per  cent  in  1935.  British 
films  would  be  pictures  made  in  British  studios,  from  a  story  by  a 
British  author  with  a  75  per  cent  British  cast.  No  portion  of  the 
picture  may  be  made  outside  the  British  Empire  without  special  per- 
mission. The  Board  of  Trade  would  be  empowered  to  inspect  book- 
ing ledgers  and  effort  to  block  the  law  would  result  in  revocation  of 
license  for  exhibitor  or  distributor. 


Pace  Maintained  by  House 

Yesterday  as  Stand-out 

Continues 

The  Roxy  rolled  up  a  gross  of  $50,- 
000  on  Saturday  and  Sunday,  thus 
establishing  a  new  world's  record  for 
two  days'  business.  The  theater  re- 
ports the  unusual  fact  that  over  51,- 
000  people  paid  admission  over  the 
week-end. 

From  12.30  yesterday  until  late  in 
the  afternoon,  there  was  a  line  on 
the  50th  St.  side  of  the  house  which 
extended  well  nigh  to  6th  Ave.  Mon- 
day's business — and  this  is  for  the 
afternoon  only — was  very  heavy,  over 
16,000  paid  admissions  being  recorded 
at  the  box-office. 

Saturday  night  at  8:30,  the  house 
was  taxed  to  capacity.  The  grand 
(Continued    on     Page  6) 


$5,600,815  IS  FAMOUS 
NET  EOR  LAST  YEAR 


B.  &  K.  Among  Projects 

Not  Yet  Reflected 

in  Earnings 

Famous  in  its  consolidated  state- 
ment which  includes  the  earnings  of 
subsidiary  companies  reports  net 
profits  of  $1,960,477.37  for  the  three 
months  and  $5,600,815.71  for  the 
twelve  months  to  Jan.  1,  1927,  after 
deducting  all  charges  and  reserves 
for   Federal  income  and  other  taxes. 

While  this  compares  with  earn- 
(Continued    on    Page    5) 


Plans  More  Originals 

Formation  of  an  Author's  Council, 
for  the  development  of  original  stories 
was  announced  yesterday  by  Jesse  L. 
Lasky.  The  council  will  provide  a 
clearing  house  for  information  as  to 
the  story  needs  of  Paramount  stars 
and  directors,  and  is  expected  to  be 
(Continued    on    Page    b) 

16  from  Gotham 

While  production  plans  for  1927- 
1928  have  not  been  completely  lined 
up,  it  is  understood  Gotham  will  re- 
lease 16  pictures.  Twelve  will  bear 
the    Gotham    trade-mark    while    four 

(Continued    on    Page    >) 


THE 


-S&H 


DAILY 


Tuesday,  March  15,  1927 


Jtc  NEWSPAPER 
0/*FILMDOM  I 


rlA  ■  "  ^^AUTUE  TIME 


Vol.XXXIX  No.  62  Tuesday,  March  15, 1927  Price5  Cents 


I0HN  W.  ALICOATE 


Publisher 


Published  daily  except  Saturday  and  holidays 
at  1650  Broadway.  New  York,  N.  Y.,  and 
copyright  (1927)  by  Wid's  Films  and  Film 
Folk,  Inc.  J.  W.  Alicoate,  President  and 
Publisher;  Maurice  D.  Kann,  Vice-President 
and  Editor;  Donald  M.  Mersereau,  Treas- 
urer, Business  and  Advertising  Manager; 
Ralph  Wilk,  Traveling  Representative.  En- 
tered as  second  class  matter  May  21,  1918, 
at  the  post-office  at  New  York,  N.  Y. 
under  the  act  of  March  3.  1879.  Terms 
(Postage  free)  United  States,  outside  of 
Greater  New  York,  $10.00  one  year;  6 
months,  $5.00;  3  months,  $3.00.  Foreign, 
$15.00.  Subscribers  should  remit  with  order 
Address  all  communications  to  THE  FILM 
DAILY,  1650  Broadway,  New  York,  N.  Y 
Phone  Circle  4736-4737-4738-4739.  Cable  ad 
dress:  Filmday,  New  York.  Hollywood 
California — Harvey  E.  Gausman,  Ambassa 
dor  Hotel:  'Phone,  Drexel  7000  and  Wash 
ington  9794,  London — Ernest  W.  Fredman. 
The  Film  Renter,  58,  Great  Marlborough  St. 
London,  W.  I.,  Paris — La  Cinematographie 
Francaise,  5,  Rue  Saulnier. 


Financial 


Just  a  handful  of  trades  marked  the  ac- 
tivities of  the  film  market  yesterday,  but 
these  were  of  a  substantial  character.  Pathc 
jumped  2J4  points  on  a  turn-over  of  11,200. 
Eastman  changed  hands  to  the  extent  of  8,000 
shares,  closing  at  a  half-point  rise.  Loew's 
sold  4,700  shares  at  no  change  in  price. 


Quotations 

High 

Low 

Close 

Sales 

Am.    Seat.    Vtc.  . . 

45« 

45% 

45  54 

100 

•Am.    Seat.    Pfd.. 

46 

•Balaban    &    Katz. 

63/ 

•Bal.   &  Katz   Vtc. 

73J4 

Eastman   Kodak    .  . 

141  y, 

138 

140 

8,000 

Famous    Players    .  . 

111-54 

uoy 

111 

3,100 

♦Fam.    Play     Pfd. 

121 

*Film    Inspect. 

7V« 

*First    Nat'l.    Pfd. 

103 

♦Fox    Film    "A".. 

68J4 

*Fox  Theaters  "A" 

21*8 

*Intenvl    Project. 

10ft 

Loew's,    Inc 

oiji 

6oyt 

60M 

4,700 

•Metro  Gold.   Pfd. 

25/ 

M.    P.    Cap     Corp. 

12'4 

ny2 

12/ 

1,500 

Pathe    Exch.    "A". 

48 

45 

4654 

11,200 

tParamount    B'way 

100 

99H 

100 

5 

ttRoxy    "A"     

37*4 

36 

ttRoxy    Units    . .  . 

41 

40 

ttRoxy   Common    . 

41 

40 

Skouras    Bros.     .  .  . 

12 

1154 

"Stan.    Co.   of   Am 

83/ 

Trans-Lux   Screen . 

7'/, 

7 

7 

1,400 

•Univ.    Pict.    Pfd. 

101/ 

Universal    Pictures 

44i* 

44 

4454 

1,200 

Warner    Pictures .  . 

2754 

25'/ 

26-/ 

2,000 

Warner    Pict.    "A" 

3SV* 

36J4      37-4 
t   Bond  Mar 

6,100 

*  Last   Prices  Qu 

3ted 

ket 

**   Philadelphia  Market     ft   Bid 

and  Ask 

Lazarus  on  Southern  Trip 
Paul  N.  Lazarus,  sales  manager 
for  United  Artists  in  the  South  and 
West,  is  on  a  tour  of  exchanges. 
Cresson  E.  Smith,  Middle  West  Sales 
head,  has  just  returned. 


Sears  Heads   Cleveland   Board 

Cleveland — Gradwell  Sears  (F.  N.) 
is  new  president  of  the  Film  Board 
of  Trade.  Other  officers  are:  Nor- 
man Moray  (Warners),  vice  presi- 
dent; William  Onie  (Standard), 
treasurer;  Mrs.  Georgia  Moffett,  ex- 
ecutive  secretary. 


Exhibitors 
Daily  Reminder 


If  you  find  your 
projection  is  poor 
perhaps  it's  the 
screen.  Have  it 
cleaned  regularly. 


Tuesday,  Mar.  15,  1927 


Harvard  Course  Starts 
Cambridge — Joseph  P.  Kennedy 
yesterday  introduced  the  series  of 
lectures  on  the  structure  of  the  in- 
dustry at  the  Harvard  Graduate 
School  of  Business  Administration. 
The  first  address  will  be  made  today 
by  Will  H.  Havs. 


"Rough   Riders"   Premiere 
The  premiere  of  "The  Rough  Rid 
ers"  opens  tonight  at  the  George  M 
Cohan.      Hugo    Riesenfeld    has    pre- 
pared a  special   musical   score. 


25    Cases    Decided 
Atlanta — Twenty-five     cases     were 
disposed  of  at  the  last  regular  meet- 
ing of  the  arbitration  board. 


To  Film  Hamilton  Duel 

Hollywood — Jess  Smith  Prod.,  Inc. 
in  association  with  Alexander  Hamil- 
ton, great-great-grandson  of  the 
founder  of  the  U.  S.  Treasury,  will 
film  American  Colonial  days  center- 
ing around  the  life  of  Hamilton,  with 
his  duel  with  Aaron  Burr  as  th( 
climax. 


Writer's   Claim   Denied 

Judge  James  in  the  Federal  court 
has  denied  the  claim  of  Vingie  E 
Rowe-Lawton  for  damages  amount- 
ing to  $20,000  and  an  accounting  of 
the  profits  on  two  features  "The 
King  of  Wild  Horses"  and  _ "Black 
Cyclone"  the  stories  for  which  she 
Haims  to  have  written. 


Roach  Expanding       Pollard  Stays  with  "U" 


Lowry  Here 

Col.  E.  J.  Lowry,  representative  of 
the  Hays  association  in  Europe,  has 
arrived  in  New  York. 


Committee   Considers   Bill 

Columbus,  O. — Consideration  of  the 
bill  seeking  to  prohibit  block  book- 
ing and  the  compulsory  feature  of 
arbitration  is  being  given  by  the  ju- 
diciary committee.  Opinion  here  is 
that  no  bill  objecting  to  arbitration 
can  be  favorably  acted  upon  in  Ohio, 
inasmuch  as  the  constitution  of  the 
state   is  based   on   arbitration. 


Hollywood — The  capital  stock  of 
Hal  Roach  Studios,  Inc.  has  been  in- 
creased from  $1,500,000  to  $5,000,001' 
Linton  Smith  of  Frick,  Martin  &  Co.. 
and  Benjamin  W.  Shipman,  have  been 
elected  to  the  board  of  directors 
Shipman,  who  has  handled  the  legal 
affairs  of  the  studio  for  several  years 
is  now  to  become  associated  with 
Roach  as  business  manager,  devoting 
a  portion  of  his  time  to  some  of  tin 
duties  of  Warren  Doane,  who  wil' 
be  able  to  devote  more  time  to  pro- 
duction. 


K-A  House  for  Cleveland 
Cleveland — Keith-Albee   is  to  build 
a   house   here   for   straight   two-a-day 
vaudeville.      A    number    of    sites    are 
under  consideration. 


Publix  in  K.  C. 

Kansas  City — Publix  will  build  a 
theater  here  on  Main  St.,  between 
13th  and  14th  Sts.  The  house  will 
cost  between  $300,000  and  $400,000 
and  will  seat  2,500. 


Another   "McFadden"    Record 

Cleveland  —  "McFadden's  Flats," 
now  in  its  fifth  week  at  the  Cameo, 
has  played  more  consecutive  perform- 
ances than  any  other  picture  in  Cleve- 
land. Roadshows  playing  two-a-day 
have  played  over  a  longer  period  of 
time,  but  "McFadden's  Fla.ts"  playing 
seven  performances  a  day  for  five 
weeks  sets  a  new  record. 


Sparks  Opens  New  House 

Jacksonville,  Fla. — E.  J.  Sparks  has 
opened  the  Riverside,  neighborhood 
house,  as  the  latest  addition  to  his 
Florida  theaters.  It  cost  an  esti- 
mated $150,000. 


Goldberg  Extends  Holdings 

Dickson,  Tenn. — Acquisition  of  a 
third  theater  in  the  deals  which  will 
bring  the  total  to  seven,  has  been 
completed  by  the  Goldberg  Amuse- 
ment Co.,  through  purchase  of  the 
Dixie  from  C.  E.  Longacre.  The  firm 
has  two  houses  at  Clarksville. 


Thomas    Coleman    111 

Atlanta — Thomas  G.  Coleman,  di- 
rector of  the  Cameo  and  Tudor,  is 
confined  to  his  home  with  pneumonia. 
Frank  Ferguson  is  managing  the 
houses  during  Coleman's  absence. 


If  You  Are  in  the 


Market  for  Any  Kind  of 

MOTION  PICTURE 
APPARATUS 

CONSULT    USAND    SAVB 
MONEY 

SEND  i  OR  OUR  PRICE  LIST 


110  West  32-Sr..Neivyork,N.y.< 

Phone    Penna.    6564 

Motion  Picture  Department 


Los  Angeles — A  new  contract  has 
been  drawn  up  and  signed  wit 
Harry  Pollard  whereby  that  director 
will  remain  with  Universal  for  five 
years.  He  is  now  approaching  com- 
pletion of  "Uncle  Tom's  Cabin."  He 
then  will  start  work  on  "Show 
Boat." 


Mayer  Going  to  Europe 
Culver  City — Louis  B.  M---T  wil' 
leave  for  Europe  sometime  this  spring 
in  search  of  new  players  and  story 
material.  He  will  be  gone  for  sev- 
eral months. 


HAL    ROACH  presents 

DUCK  SOUP" 

°WITH  a 

MADELINE  HURLOCK. 


This  is  a  "Cornerblock"  cut  furnished 
FREE  for  all  Pathecomedies  at  your 
Exchange. 


r 


Motion 
Pictures 
to  Order 


"^ 


J 


Presentation  trailers;  stunt  openers; 
ideas  developed ;  complete  facilities : 
lighting,  cameras,  operators,  sets,  tit- 
ling, printing.  Studio  convenient  to 
everything— 220  W.  42nd  St.,  N.  Y. 
Moderate  prices.  Superlative  service. 
Let  us  help  you  build  your  box-office 
standing.     Call,   write   or   'phone. 


Eastern 

•RATION 


CORPORATION 


Film 

220W.42nd.Stk 


Wisconsin   3770 


AMALGAMATED 
VAUDEVILLE  AGENCY 

Attractions  for 
Picture  Theatres 

Standard   Vaudeville     Acts 

1600  Broadway,  New  York  City 

Phone  Penn.    3580 


THE  LION 
ROARS 

and  the  world 


listens 


A   GREAT    HEWS    POWER    IS    BUILDING! 


ALREADY  a  network 
ax  of  news  gathering 
forces  is  girdling  the  globe. 
If  it's  in  the  News  you'll 
find  it  in  the  M 
News  Reel. 


The  Vast 
Resources  of 
the  Hearst 
Organization 
Plus  M-G-M 
Means  Something 
Worth  Waiting 
For! 


YOUNG 
LOOD  TO  THE 
NEWS  REEL  FIELD! 


THREE  brief  years  ago 

M-G-M  astounded  the  picture  world 

WITH  new,  daring  ideas 

IN  feature  and  Road-Show  production, 
M-G-M  became  The  Talk  of  The  Industry. 
LUCKY  were  the  showmen 
WHO  joined  M-G-M  early! 
NOW  Young  Blood  will  show  you 
ENTERPRISE  and  daring  in  a  News  Reel 
BE  prepared  when  the  time  comes! 


NO    MATTER    WHAT    NEWSREEL    CONTRACT  YOU   HAVE   NOW— GET    SET   THEREAFTER! 


HEARST+M-G-M=THE   M-G-M   NEWS! 

Metro*Qoldwyn*Mayer  is  The  Top  of  The  Industry 


Tuesday,  March  15,  1927 


Ll 


DAILY 


$5,600,815  is  Famous 
Net  for  Last  Year 

{Continued  from  Page   1) 

jigs  of  $5,718,053  for  1925,  there  are 
a  number  of  attendant  circum- 
stances which  must  be  considered. 
For  instance,  a  $21,780,414  item 
appears  on  the  detailed  statement 
as  "investments  in  subsidiary 
and  affiliated  companies  (not  con- 
solidated)." Of  this  $14,000,000  rep- 
resent the  amount  paid  by  Famous  in 
the  B.  and  K.  deal.  Earnings  of  the 
latter  company  do  not  appear  in  the 
1926  statement,  but  will  first  be  re- 
flected in  statements  for  various 
quarters  of  1927.  The  earnings  of 
the  Paramount  theater  which  opened 
in  November  are  only  meagerly  re- 
flected, while  the  revenue  accruing 
from  office  space  in  the  Paramount 
building  is  not  included  in  any  form. 

The  current  statement  embraces 
negative  costs  of  "'The  Rough  Rid- 
ers", "Wings"  and  "Old  Ironsides". 
The  latter  is  just  getting  under  way. 
The  other  two  have  not  been  released. 
Earnings  from  these  pictures,  each 
one  of  which  costs  considerable 
money,  will  be  embraced  in  state- 
ments to  come.  There  are  many  the- 
ater projects  which  started  on  their 
way  toward  the  end  of  the  year, 
notably  in   Florida  and   in  Texas. 

After  allowing  for  payment  of 
dividends  on  the  preferred  the  1926 
earnings  amount  to  $10.82  per  share 
on  the  common  for  the  year,  based 
on  the  average  number  of  shares  of 
common  outstanding  during  that 
period. 

The  directors  yesterday  declared 
\  the  regular  quarterly  dividend  of  $2 
per  share  on  the  preferred,  payable 
May  2,  1927,  to  stockholders  on  rec- 
ord at  the  close  of  business  on  April 
15,   1927.     The   books  will  not  close. 

Both  Famous  stocks  as  of  yester- 
day's market  report  showed,  Com- 
mon: high,  111^;  low,  HO}/;  close, 
111.     Preferred:  no  sales;  close  121. 


Crosland  Claims  Record 

With  opening  March  20  at  the  Col- 
ony of  "A  Million  Bid,"  Alan  Cros- 
land will  establish  a  new  record  with 
four  pictures  he  directed  playing 
simultaneously  on  Broadway.  Three 
of  them  star  John  Barrymore.  They 
are  "Don  Juan,"  Warners;  "When  a 
Man  Loves,"  Selwyn  and  "The  Be- 
loved Rogue,"  Strand. 


Sercpy   Film   Prod.   Formed 

Albany.  N.  Y. — C.  Serepy  Film 
Prod,  has  been  chartered  by  E.  A. 
De  Cserepy  and  D.  Kannangiesser, 
with  a  capital  of  $20,000.  De  Cserepy 
has  been  producing  films  for  foreign 
governments,  for  use  in  schools  as 
propaganda.  De  Cserepy,  who  heads 
the  organization,  was  formerly 
operating  Cserepy  Film,  A.  G.  in 
Berlin,  in  association  with  Ufa,  where 
he  produced  "A  Trip  to  Mars,"  "Ca- 
therine the  Great,"  "Old  Heidelberg," 
and  many  other  pictures. 


$1,500,000  for  San  Diego  Theater 
San  Diego,  Cal. — Charles  S.  Jud- 
son  has  purchased  the  new  California 
theater  and  office  building  for  $1,500,- 
000.  Construction  work  will  be  com- 
pleted before   March  20. 


PHIL 

DALY 
SEZ/ 


"It  seems  but  yesterday 
that  the  now  famous 
luncheon  took  place  at  the 
Claridge  and  yet  Will 
Hays  has  just  rounded 
out  five  full  years  as 
commander-in-chief.  Those 
five  years  have  been  brim- 
ful of  honest,  faithful 
service  by  a  natural  lead- 
er whose  sheer  force  of 
inherent  greatness  has 
commanded  goodwill  and 
respect." 


Steffes  Silent 

Apparently  one  doesn't  have  to  be 
the  nation's  chief  executive  to  assume 
a  sphynx-like  attitude.  Al  Steffes. 
president  of  the  Northwest  Exhibitors 
unit  who  is  in  New  York  with  Theo- 
dore L.  Hays,  general  manager  of 
Northwest  Theaters,  sought  out  for 
an  interview,  yesterday,  freely  and 
without  the  least  restraint  answered 
every  question  fired  at  him  by  the 
simple  expedient  of  the  nod.  When 
pressed  into  articulate  response,  the 
"big  moose"  became  as  evasive  as  a 
middle-aged  spinster  broached  on  the 
subject  of  her  birth  date.  Steffes 
talked  copiously  of  things  immaterial 
and  irrelevant  as  regards  happenings 
of  trade  interest  in  the  northwest 
sector  but  refused  to  be  pinned  down 
to  quoted  material  of  a  publishable 
nature. 

"Business  in  the  northwest  is  look- 
ing up  after  a  none-too  roseate  past 
few  months,"  confided  Steffes,  "and 
exhibitors  are  once  more  wreathed  in 
smiles.  We're  too  busy  to  talk  about 
politics;  the  farm  relief  bill  should 
have  been  enacted;  why  ask  me  about 
prohibition?;  I  wish  Roxy  the  best 
of  luck,  ad  infinitum." 

Which,  in  a  nub,  explains  why  an 
interview  with  Al  Steffes  is  like  fir- 
ing questions  at  a  marble  horse  on  the 
lawn  ...  it  doesn't  mean  anything. 

Sterling  Preparing 

{Continued  from  Page   1) 

"Marry  the  Girl,"  by  Norman  Hous 
ton;  "Undressed,"  by  John  Leeds: 
and  "A  Million  for  Love,"  by  Peggy 
Gaddis;  "Stranded,"  by  A'nita  Loos; 
"It  Might  Happen  to  Any  Girl,"  by 
Cosmo  Hamilton  and  "Outcast  Souls' 
by  Hohn  Peter  Toohey. 

Ginsberg  said  yesterday  that  Joe 
Rock  has  abandoned  all  outside  affili- 
ations to  take  charge  of  Sterling  pro- 
duction on  the  Coast.  Irving  L.  Wal- 
enstein  will  be  contact  executive  be- 
tween  production   and  distribution. 

16  from  Gotham 

{Continued  from  Page   1) 

will  go  out  in  the  special  class.  "The 
Satin  Woman"  and  "Hell  Ship  Bron- 
son"  are  in  work.  Several  of  the 
Gotham  franchise-holders  have  been 
conferring  with  Budd  Rogers  on  the 
new  schedule.  Some  contracts  al- 
ready have  been  closed. 


Plans  More  Originals 

{Continued  from  Page  1) 
of  great  help  to  authors  in  marketing 
their   ideas    by    providing   them    with 
specific   information   on  requirements 
of  production. 

In  explaining  its  establishment 
Lasky  said  that  it  was  made  possible 
by  the  closing  of  the  Long  Island 
studio. 

"The  East  is  not  suitable  for  actual  picture 
production,"  he  said,  "but  New  York  is  the 
literary  center  of  the  country,  and,  so  far  as 
pictures  are  concerned,  of  the  world.  The 
closing  of  our  studio  released  from  actual  pro- 
duction men  who  are  peculiarly  qualified  to 
put  this  plan  into  operation,  and  now  authors, 
instead  of  being  swallowed  in  the  studio  rush 
of  Hollywood,  can  go  to  this  convenient  cen- 
ter, submit  their  ideas,  have  help  and  guid- 
ance in  working  them  out,  and  develop  their 
stories  with  a  definite  market  in  sight." 

This  council  will  be  organized  and 
directed  by  William  Le  Baron.  Work- 
ing with  him  as  associate  director 
will  be  Owen  Davis, 'Frederick  Lons- 
dale, representing  British  dramatists, 
and  Alfred  Savoir,  representing  the 
French.  Contributors  are  expected  to 
comprise  the  leading  novelists  and 
dramatists  on  both  sides  of  the  At- 
lantic. A  feature  is  that  it  will  be  a 
market  place  for  story  ideas.  A  bulle- 
tin will  be  posted  daily  giving  infor- 
mation as  to  story  needs.  The  authors 
will  be  kept  constantly  informed  as 
to  the  changes  in  the  production 
policies  and  the  sort  of  material  re- 
quired. 


New   Wyoming  Theater 

Worland.  Wyo. — Construction  of 
a  theater  at  Ten  Sleep,  a  summer  re- 
sort near  here,  is  being  sponsored  by 
W.  E.  Hatfield,  a  pioneer  resident. 


Fire  Damages  E.  Stroudsburg  House 
East  Stroudsburg,  Pa.  —  Damage 
amounting  to  several  thousand  dol- 
lars was  caused  at  the  Grand  by  fire 
of  unknown   origin. 


Anger  Starts  Western  Trip 

Arrangements  already  under  way 
for  theaters  in  Kansas  City  and 
Chicago  will  be  perfected  by  Lou 
Anger,  operating  vice-president  of 
United  Artists  Theater  Circuit  who 
is  now  en  route.  He  will  also  visit 
Pittsburgh,  Cincinnati  and  Toledo  to 
look  over  the  field  there. 


P.D.C.    Signs    Phyllis    Haver 

Los  Angeles — Metropolitan  has 
signed  a  new  long  term  contract  with 
Phyllis  Haver.  She  is  now  appearing 
with  Emil  Jannings  in  "The  Way  of 
All  Flesh,"  and  after  completing  her 
role  will  start  on  a  series  under  her 
new  contract. 


Exposition  to  Be  Held  Yearly 
Los    Angeles — The    motion    picture 
exposition   is   to   be   an   annual   event 
here,  its  sponsors  announce. 

Fail   to   Stop   Sunday   Show 

Gloucester,  N.  J.— Protests  failed 
to  stop  a  Sunday  showing  of  "The 
Eucharistic  Congress,"  a  film  of  the 
Catholic  convention  in  Chicago 
shown  at  the  Apollo.  Mayor  Ander- 
son said  the  show  could  not  be  stop- 
ped as  there  was  no  admission  charge. 
The  local  Catholic  church  gets  a  por- 
tion of  the  receipts.  The  theater  man- 
agement said  they  will  make  no 
further  attempt  to  run  Sunday  shows. 


Equipment  Notes 


To  "Shoot"  300  to  400  Miles 

Rochester,  N.  Y.— A  new  device, 
completed  after  months  of  experi- 
ment in  Eastman  Kodak  Co.,  lab- 
oratories, will  be  used  this  week  by 
Lieut.  Henry  Goddard  of  the  Army 
Air  Service  in  an  attempt  to  take  mo- 
tion pictures  of  cities  300  and  400 
miles  distant  at  an  altitude  of  eight 
miles. 


Produce  Bausch  and  Lomb  Picture 

Rochester,  N.  Y.— What  has  been 
considered  impossible,  following  many 
attempts  to  film  the  operation  of  the 
molten  glass  plant  of  the  Bausch  and 
Lomb  Optical  Co.,  has  finally  been 
successfully  accomplished,  when  the 
Dirmeyer  Studios,  Inc.  recently  made 
the  film  in  question.  The  Bausch 
and  Lomb  Co.  will  send  the  film  all 
over  the  world  as  an  educational  fea- 
ture. 


Middleport,  N.  Y.— Jay  Crow, 
owner  of  the  Star,  has  installed  a 
new    Wurlitzer    organ. 


Medina,  N.  Y.— The  Park,  Schine 
house,  has  installed  the  organ  for- 
merly in  the  Grand,  Rochester 
Schine  house,  which  has  installed  a 
new  Wurlitzer.  The  Allen  here,  also 
a  Schine  house,  will  have  a  new  or- 
gan and  new  seats. 


Drumbar  at  Charlotte 
Charlotte,  N.  C— William  E.  Drum- 
bar,  district  manager  of  North  and 
South  Carolina  Publix  houses,  has 
opened  offices  here  making  this  city 
headquarters  for  the  two   states. 


CLUB 
MIRADOR 


^^the  New  York  rendezvous 
of  celebrities  of  the  Stage  and  Screen 

£Now  presenting 
The  Yacht  Club  Boys 

(formerly  of  Club  Lido,  N.  Y- 
and  La  Touquet,  Palm  Beach) 


i 


appearing  nightly  at  twelve  and 
icvery  hour  on  the  hour  thereafter 


iintil  closing. 

also 

JOHNNY  JOHNSON'S 

CLUB  MIRADOR 

ORCHESTRA 

Third  Successive  Season 

E.  Ray  Goetz,  3/lanaging  T)irector 

200  W.  51st  St.,  N.  Y.  — Circle  5106 

g\J)<LJW<^<LJW^<ZJWr^<^ 


THE 


<^2 


DAILY 


Tuesday,  March  15,  1927 


DAILY  TIPS  WHICH  MEAN  OOLLACS  FOB  SHOWMEN 


"The  Clinging  Vine" 
(Prod.  Dist.  Corp.) 

Had  florist  decorate  lobby  by  plac- 
ing a  very  fine  long  vine  over  the 
large  banner  board.  The  vine  was 
spliced  together  with  shorter  ones, 
tnerebv  making:  it  appear  to  be  one 
long  vine.  The  florist  was  permitted 
to  place  a  blooming  vine  in  box  office 
back  of  cashier  with  a  card  alongside 
mentioning  his  shoppe.  In  the  florist's 
window  was  a  display  of  vines,  with 
a  neatly  lettered  card  announcing  the 
title  of  picture,  etc.- — Chas.  S.  Morri- 
son, Imperial,  Jacksonville,  Fla. 

"A   Regular  Scout" 
(F.  B.  O.) 

Over  200  scouts  accepted  invita- 
tion to  see  the  picture  at  the  first 
matinee.  Immediately  after  the  show, 
the  Scouts  paraded.  Four  policemen 
escorted  them  through  the  principal 
streets  of  the  business  and  residential 
sprtinnt;.  Two  lar^  banners  were 
carried.  On  the  second  night  of  show- 
ing tor  one  hour,  the  Scouts  ran  the 
theatre — acting  in  capacities  of  man- 
ager, ass't.  manager,  doorman,  ush- 
ers, cashier,  organist,  footman,  and 
operators. — James  H.  McKoy,  Strand, 
Spartanburg,  S.  C. 


"Tell  It  to  the  Marines" 
(M-G-M) 

Lobby  and  marquee  display  was 
built  using  58  cut-outs.  A  Chinese 
bridge  effect  was  created  over  the 
center  of  the  marquee,  and  a  line  of 
cut-outs  representing  "marines"  go- 
ing over  the  bridge  extended  all  along 
the  border  of  the  marquee,  from  one 
side  to  another.  Special  larger  cut- 
outs of  Lon  Chanev,  Eleanor  Board- 
man  and  William  Haines  were  placed 
in  the  front  of  lobby.  The  display 
was  very  effective  and  aroused  a  great 
deal  of  interest. — F.  Stevens,  Mc- 
Vickers,    Chicago. 


"Twinkletoes" 
(First    Nat'l) 

Offered  reward  to  anyone  who 
could  find  anything  equal  to  Colleen 
Moore's  "Twinkletoes."  Announced 
reward  in  hand-painted  sign  placed 
directlv  over  box-office.  Put  cut-out 
of  Colleen  in  dancing  pose  with  illu- 
minated toes  in  outer  lobby.  Sign  ar- 
rested attention  and  cut-out  clinched 
the  sales  argument.  Once  they  stop 
to  look  they  generally  stay  to  see. — 
Jack  Rowley,  Rialto,  Laredo,  Texas. 


Kewanee    House   Planned 
Kewanee,  111. — Plans  are  being  con- 
sidered by  the  Great  States  group  al- 
lied   with    Balaban    &    Katz    to   build 
a   theater   here. 


Glynne   Plans   Sayville   House 

Sayville,  N.  Y. — Preliminary  plans 
have  been  drawn  for  the  Bay  Shore 
to  be  built  by  Mike  Glynne  of  Pat- 
chogue.  The  new  theater  will  seat 
1.100. 


Commodore  Hull  Ready  to  Open 

Ansonia,  Conn. — Completion  of  the 
new  Loew's  Commodore  Hull  is  ex- 
pected within  a  few  days. 


Roxy 


Sets  New  Record 
with  $50,000  Gross 

(.Continued  from  Page  1) 
foyer  was  tilled  to  overflowing  while 
the  waiting  line,  six  and  eight  abreast 
reached  out  into  50th  St.  as  tar  toward 
6th  Ave.  and  the  theater  proper  ex- 
tended. 

Yesterday   Roxy  said: 

"It  is  amazing.  When  the  Strand 
opened  with  'The  Sea  Wolf  in  1914 
we  grossed  $10,000  the  first  week  and 
thought  we  were  doing  exceedingly 
well.  Here  at  the  Roxy  in  two  days 
we  have  grossed  more  than  the  Strand 
did  in  the  first  five  weeks  of  its  ex- 
istence." 

The  closest  approach  to  the  Roxy 
record  is  that  achieved  by  the  Para- 
mount which  grossed  $41,700  Feb. 
12-13-14  with  Paul  Whiteman  and 
"The  Third  Degree." 


On  Paramount  Lot 

Hollywood — Paramount  executives 
have  strengthened  Chester  Conklin's 
role  in  "Fireman  Save  My  Child," 
thus  increasing  the  opportunity  for 
him  to  team  in  comedy  with  Wal- 
lace Beery.  This  shift  in  plans  can- 
cels Conklin's  loan  to  M-G-M.  Ar- 
nold Kent  has  been  cast  as  Florence 
Vidor's  leading  man  in  "The  World 
at  Her  Feet."  James  Hall  and 
Louise  Brooks  have  been  assigned 
the  leads  in  "Rolled  Stockings." 
Richard  Rosson  will  direct.  Ricardo 
Cortez  has  been  loaned  to  First  Na 
tional.  Clive  Brook  has  been  as 
signed   the   lead   in    "Underworld." 


United  Artists  in  Kansas  City 

Kansas  City,  Mo. — The  Liberty  has 
been  taken  over  by  the  United  Art- 
ists Theater  Corp.  from  the  Overland 
Amuse.  Co.  for  $300,000,  covering 
building  and  equipment,  with  a  40 
year  lease  at  an  annual  rental  of 
$25,000.  The  name  will  be  probably 
changed  to  the  United  Artists.  The 
interior  will  be  completely  remodeled. 


European  Financier  on  Coast 
Los  Angeles — Martin  Kirschner, 
said  to  be  one  of  the  leading  financiers 
of  Europe,  is  here  for  what  he  terms 
are  conferences  with  important  pro- 
ducers. He  is  of  Cologne,  Germany, 
and  Athens,  Greece. 


Incorporations 


St.  Paul — Fairmont  Amusement  Co.,  Minn- 
eapolis ;  President,  L.  V.  A.  Burton,  Jr. ; 
Vice-president,  L.  M.  A.  Burton;  Secy,  and 
Treas.,  H.   E.   Gilbert.    Capital  stock,   $25,000. 


Harrisburg,  Pa.  —  Ellwood  Amusement 
Corp.,  of  Pittsburgh.  Capitalization,  $90,000. 
Incorporators,  Samuel  Gould,  Treas. ;  Saul 
Silverman,  J.   Schlesinger. 


Harrisburg — Hazelton  Family  Theater,  Inc., 
Hazelton.  To  own,  operate  and  manage  the- 
aters and  places  of  amusement.  Capitalized 
at  $5,000.  Incorporators:  Harry  A.  flersker, 
Treas. ;  Anna  Hersker,  John  H.  Hersker. 


Oklahoma  City — Rialto  Theater,  Inc.,  Alva, 
Okla.,  Capital  $5,000.  Incorporators,  Oscar 
L.  Hayden,  Sol.  J.  Davidson,  Ethel  Hayden 
and   Mabel   Davidson,   all  of  Alva. 


Oklahoma  City— Wild  West  and  Great  Far 
East  Show  Co.,  Inc.,  Marland,  Okla. 
Capital  $2,500.  Incorporators :  George  W. 
Miller,  Ponca  City,  Joseph  C.  Muller,  Jr., 
Marland,  Okla.  and  Joseph  C.  Brooks,  Red 
Rock,   Okla. 


S.G.  Theater  Tax  is 
Upheld  by  High  Court 

(Continued  from  Page  1) 
to  places  of  amusement  in  incorpor- 
ated towns  having  a  population  of  2,- 
000  or  more. 

The  theaters  paid  the  tax  under 
protest  and  brought  suit  for  recovery, 
alleging  the  law  has  violated  certain 
sections  of  the  state  constitution  and 
the  provisions  of  the  14th  Amendment 
to  the  Constitution  in  that  it  denied 
them  the  equal  protection  of  the  laws 
by  unjustly,  capriciously,  and  arbi- 
trarily discriminating  against  them 
in  the  classification  made.  The  suit 
was  brought  by  Ed  C.  Curtis,  Bard- 
bry  McBee,  Robert  Wilson,  et  all 
against  the  South  Carolina  Tax  Com- 
missioner. 


And  That's  That 


By  PHIL  M.  DALY 


Tamiami  Changes  Plans 

Jacksonville,  Fla. — Tamiami  Enter- 
prise Theaters  has  made  a  change  in 
plans  under  which  the  firm  will  op- 
erate the  Lyric,  Dunellon;  Avalon, 
Inverness,  and  the  Victory,  Brooks- 
ville,  with  A.  C.  Hawkins  and  H. 
Gordon  at  the  head.  The  houses  at 
High  Springs,  Wildwood,  Dunedin 
Safety  Harbor,  Williston  and  Homo- 
sassa,  it  is  said,  will  be  operated  by 
K.  A.  Miller,  under  a  name  to  be  an- 
nounced later. 


"Liberty  Bonds"  for  Norma  Shearer 
Culver  City — "Liberty  Bonds,"  an 
original  by  Monta  Bell  is  to  be 
Norma  Shearer's  next  vehicle  fol- 
lowing completion  of  "Old  Heidel- 
berg." 

"People,"  Bell's  original  for  John 
Gilbert,  will  be  filmed  after  "Liberty 
Bonds." 


Hill  Preparing  Next 

Culver  City — George  Hill  has  be- 
gun preparations  for  "The  Callahans 
and  the  Murphys"  for  M-G-M. 
Frances  Marion  prepared  the  contin- 
uity. 


THEODORE  L.  HAYS,  general 
manager  for  F.  &  R.  in  Minne- 
apolis reminisced  yesterday  in  recall- 
ing that  he  was  responsible  for  Roxy 
coming  to  New  York,  for  a  deal 
closed  by  Hays  in  Minneapolis  with 
the  Harris  interests,  resulted  in 
Roxy's  jaunt  to  the  big  town  to  man- 
age the   Regent. 

It's  Captain  Buster  Keaton  now, 
for  the  frozen-faced  comedian  has 
been  given  a  commission  in  the  Ore- 
gon National  Guard  for  his  work  in 
aiding  recruiting  and  fighting  forest 
fires. 

Miss  Eve  Bernstein,  who  handled 
fan  publicity  for  Warners  is  receiv- 
ing congratulations  on  her  marriage. 

Talk  about  "publicity  for  pictures. 
The  New  York  dailies  aren't  muffing 
an  opportunity  to  get  Rogers  Horns- 
by's  picture  in  a  Giant  uniform  into 
print. 

International  News  tendered  a  real 
surprise  to  Roxy  by  assembling  a  reel 
of  greetings  from  the  President  and 
other  officials. 


Fox's  Locust  Ready 

Philadelphia — The  new  Fox  Locust 
will  open  March  20  to  a  specially  in- 
vited audience.  It  seats  1,570,  with 
Harry  Fields  manager.  The  new 
house  opens  with  "What  Price 
Glo.'y"   for   an   indefinite   run. 


Hamm  Sailing 

William  Hamm,  Jr.,  of  Northwest 
Theaters,  Minneapolis  sails  today  for 
a  vacation  in  Bermuda. 


MR.  MULDOON  sez,  sez,  he; 

Sure  and  there's  always  a  silver  liniiV 
to  every  cloud.  F'rinstance —  TODAY 
you  must  pay  income  taxes 

but 

TODAY  you  also  receive  an  invitation  to 

"MULDOON'S  PICNIC" 

It'll  be  a  riot— we  promise  ye  that! 


^NEWSPAPER 
e/'FILMDOM 


ALL  THE  NEWS 
ALLTHE  TIME 


VOL.  XXXIX     No.  63 


Wednesday,   March    16,   1927 


Price  5  Cents 


'Rough  Riders' 

THE  ROUGH  RIDERS" 
is  destined  to  crash  its 
way  to  box-office  fame  as 
surely  as  Roosevelt's  scrapping 
boys  pushed  their  way  to  the 
top  of  San  Juan  Hill. 

The  first  half  builds  toward  the  war 
stuff.  But  how  well  it  is  done!  The 
comedy  business  is  excellently  put 
on,  every  foot  of  it.  Noah  Beery 
and  George  Bancroft,  the  rough 
diamonds  of  the  story,  are  by  their 
roles  qualified  to  add  more  laurels 
to  their  victorious  brows. 

The  Cast  Outdoes  Itself 
As  a  matter  of  record,  it  is  fitting 
to  observe  that  the  entire  cast  is 
splendid.  To  Frank  Hopper  as 
Theodore  Roosevelt;  to  Mary  Astor 
and  to  Messrs.  Charles  Farrell. 
Charles  Emmett  Mack,  Beery  and 
Bancroft  salutations  are  properly  in 
order. 

Tiic  first  portion  of  the  yarn  con- 
cerns the  trampling  of  Cuba  by  the 
Spanish'  military  heel,  the  exploding 
of  the  Maine  and  finally  war. 

Part  the  second  takes  the  specta- 
tor to  Cuba  where  fever,  jungle. 
Isnipers  and  food  shortages  make  the 
compaign  of  the  American  Army  a 
pleasant  torture.     Then   San   Juan. 

Bert  Henley  (Charlie  Mack)  be- 
comes terror-stricken  as  the  patter  of 
bullets  around  him  becomes  more 
insistent.  He  is  ordered  back  with 
t  wounded  soldier  who  dies  in  his 
arms.  The  call  of  death  is  like  the 
:all  of  new  life  to  Henley.  His  fear 
Irops  from  him  like  a  cloak.  At  dog- 
:rot  pace  but  with  a  determination 
uishakeable  he  retraces  his  steps. 
past  crouching  men  he  goes.  Fur- 
rier on  the  road  to  certain  death  he 
ushes.  Orders  be  damned.  The  regi- 
nent  follows  up  San  Juan  to  victory 
or  the  Rough  Riders  and  a  bullet 
or  Henley.  Van  Brunt  (Charles 
;arrell)  who  is  a  rival  in  love  for- 
gets the  battle,  carries  Henley  as  he 
vould  a  baby  through  snipers'  lines. 
Together  they  sing  songs  as  Van 
5runt  trudges  his  way  to  the  hos- 
pital tent. 

\  Up  the  hill  to  military  victory  and 
own  it  to  a  hero's  end,  the  camera's 
ye  takes  you.  Magnificent! 
Emotional  Gymnastics 
These  sequences  scale  the  heights 
nd  the  depths  of  the  emotional  lad- 
jer  in  a  manner  which  can  be  best 
rasped  only  by  seeing  them  unfold 
efore  your  eyes.  Both  Farrell  and 
lack  are  superb. 

Victor  Fleming  has  produced  a 
irectorial  gem.  That  it  is  his  best 
icture  will  be  the  unanimous  de- 
sion. 

K  AN  N 


NORTH  AMERICAN-WEST 
COAST  DEAL  CLOSED  ? 

250     Theaters     in     Coast 

States  to  be  Pooled 

in  Merger 

Pooling  of  interests  of  West  Coast 
and  Pacific  states  units  of  North 
American  Theaters  has  been  com- 
pleted, it  is  reported.  The  deal,  ex- 
clusively predicted  Monday  by  THE 
FILM  DAILY  embraces  approxi- 
mately 250  theaters  in  Coast  states. 

The  deal  gives  the  combined  cir- 
(Continued  on  Page  2) 

TEN  OF  1927^28  FOX 
RELEASES  NOW  READY 

Tti.  pictures  of  the  1927-28  Fox 
output  have  been  completed,  putting 
the  company  further  ahead  on  its 
production  schedule  than  at  any  pre- 
vious time  in  its  history.  The  pro- 
duction budget  for  next  year  calls 
for  an  outlay  of  $15,000,000. 

Pictures    completed    include    eight 

(.Continued    on     Page    6) 


Hays  at  Harvard 

Cambridge — Will  H.  Hays  intro- 
duced the  series  of  lectures  on  mo- 
tion pictures  before  the  Harvard 
Graduate  School  of  Business  Admin- 
istration yesterday.  Tomorrow,  Jesse 
L.  Lasky  will  talk. 

Hays    traced    the    business    history 

(Continued    on    Page    o) 


Canada  Expects  Units 

Ottawa — Passage     of  the  proposed 
British  quota  law  would  result  in  es- 
tablishment   of    important    producing 
units    in    Canada,    in    the    opinion    of 
(Continued    on    Page    6) 


Governor  to  Attend 

Gov.  A.  Vic  Donahey  of 
Ohio  is  to  be  the  principal 
speaker  at  the  convention  ban- 
quet of  the  M.P.T.O.A.  May  18 
at  Columbus.  The  gathering, 
the  eighth  annual  one  in  the  or- 
ganization's history,  is  to  be 
marked  by  action  on  combina- 
tions, it  is  understood.  J.  J. 
Harwood  is  chairman  of  the 
general  convention  committee 
of  which  P.  J.  Wood  is  secre- 
tary. Arrangements  now  are 
being  made  for  a  rate  of  one- 
half  fare  for  all  who  attend. 


Bringing  of  F.  &  R.  and  Saxe 
Into  F.  N.  Pool  Reported  Near 


British  Boycott  Off 

London — Exhibitors  yester- 
day withdrew  the  boycott 
against  Famous  on  condition 
that  the  Futurist,  Birmingham, 
passes  into  British  control  and 
that  Famous  will  not  enter  in- 
to competition  with  exhibitors 
in  the  future.  John  C.  Graham 
agreed  to  the  terms  stipulated, 
on   behalf   of  the    company. 

The  boycott  was  declared 
when  Famous  acquired  the 
Birmingham  theater  in  what 
exhibitors  feared  was  the  first 
step  in  a  campaign  to  acquire 
houses   in  key   cities. 


DEATHKNELL  SOUNDS  ON 
MISSOURI  TAX  MEASURE 

Jefferson  City,  Mo. — Gov.  Baker's 
ten  per  cent  tax  bill  will  be  permitted 
to  quietly  die  in  the  senate,  accord- 
ing to  Sen.  A.  L.  McCawley,  staunch 
opponent  of  the  bill.  The  death- 
knell  of  the  measure  was  sounded  by 
Sen.  Snodgrass,  chairman  of  the  ways 

(Continued    on    Page    7) 

N.  J.  ASSEMBLY  PASSES 
LOCAL  OPTION  BILL 

Trenton,  N.  J. — Local  option  on 
Sunday  shows  is  provided  for  in  the 
bill  passed  by  the  assembly  by  vote 
of  31  to  29.  Under  the  measure,  a 
municipality  must  hold  a  referendum 
on  "blue"  laws  on  petition  of  25  per 

(Continued   on   Page   2) 


Seek   Daylight   Saving 

St.  Louis — Concerted  effort  is  be- 
ing made  here  to  put  over  a  daylight 
saving  ordinance.  The  measure  is 
backed  by  the  chamber  of  commerce 
and  special  interests  which  would 
benefit    by    changing    of    sun    time. 

(Continued    on    Page    7) 


Meighan  Not  Retiring 

Thomas  Meighan  denies  the  pub- 
lished report  that  he  would  retire 
from  the  screen.  He  has  four  pic- 
tures to  make  for  Famous  under  his 
present  contract.  He  left  yesterday 
for  White   Sulphur  Springs. 


Negotiations    Well    Under 

Way  in  Important  Move 

for  Combine 

Los  Angeles — Finkelstein  &  Ruben 
Northwest  Theaters,  and  Saxe  are 
being  sought  to  join  the  pool  of  First 
National  theaters  now  being  formed. 
As  intimated  in  Minneapolis  by  the 
firm,  F.  &  R.  is  favorably  inclined 
toward  the  nationalization  program 
undertaken  by  Stanley  in  association 
with  West  Coast  Theaters.  Just  how 
far  the  deal  has  progressed  cannot  be 
officially  learned,  but  one  report 
from  authoritative  sources  is  that  it 
is  closed. 

F.  &  R.  with  126  theaters  in  Min- 
nesota, Wisconsin,  North  and  South 
Dakota,  and  Saxe  with  45  in  Wis- 
consin, are  two  of  the  most  powerful 

(Continued   on  Page  2) 

'IT  PlANS~ACQUISITION 
OF  GERMAN  THEATERS 

With  two  theaters  in  Berlin  as  a 
nucleus,  Universal  will  enter  the 
German  field  on  a  more  extensive 
scale,  it  is  understood.  N.  L.  Man- 
hei'm,  foreign  manager  for  the  organ- 
ization who  has  just  returned  from 
Berlin,  refuses  to  make  any  comment 
(Continued    on    Page    7) 


Extending  Ban 

Minneapolis — Film  exchanges  here 
are  expected  to  refuse  to  serve  films 
for  double  feature  programs.  The 
move  probably  will  extend  to  the 
Sioux  Falls  territory.  Recently  a 
committee  of  the  Film  Board  met 
with  Twin  City  exhibitors  who  are 
opposed  to  double  feature  bills  and 
asked  the  exchangemen  to  draw  up 
plans  to  eliminate  them. 


"Rough  Riders"  Opens 

Attended  by  a  gala  audience  of 
stage  and  screen  celebrities,  "The 
Rough  Riders,"  opened  last  night  at 
the    Cohan. 


Shauer  Returns 

E.  E.  Shauer  of  Famous  arrived  in 
New  York  yesterday  on  the  Aquitania 
from  London.  He  attended  the  pre- 
miere of  "The  Rough  Riders"  last 
night.  When  asked  about  the  re- 
moval of  the  Engli- '  >oycott  against 
Famous,    he    expn  considerable 

gratification. 


THE 


&&>* 


DAILY 


Wednesday^  March   16,  19! 


Kr  NEWSPAPER 
<j/"FILMDOM  i 


ri*'*^^AUTMt  TIME 

=VifiKlfcY' 


M.XXXIXNo.63  WednesJay,  Mar.  16.  1927  Price 5  Cents 


I0HN  W.  ALICOATE 


Publisher 


Published  daily  except  Saturday  and  holidays 
at  1650  Broadway,  New  York.  N.  Y.,  and 
copyright  (1927)  by  Wid's  Films  and  Film 
Folk,  Inc.  J.  W.  Alicoate,  President  and 
Publisher;  Maurice  D.  Kann,  Vice-President 
and  Editor;  Donald  M.  Mersereau,  Treas- 
urer, Business  and  Advertising  Manager; 
Ralph  Wilk,  Traveling  Representative.  En 
tered  as  second  class  matter  May  21.  1918, 
at  the  post-office  at  New  York,  N.  Y. 
under  the  act  of  March  3.  1879.  Terms 
(Postage  free)  United  States,  outside  of 
Greater  New  York,  $10.00  one  year;  6 
months,  $5.00;  3  months,  $3.00.  Foreign, 
$15.00.  Subscribers  should  remit  with  order. 
Address  all  communications  to  THE  FILM 
DAILY,  1650  Broadway,  New  York,  N.  Y 
Phone  Circle  4736-4737-4738-4739.  Cable  ad 
dress:  Filmday,  New  York.  Hollywood 
California — Harvey  E.  Gausman,  Ambassa 
dor  Hotel:  'Phone,  Drexel  7000  and  Wash 
ington  9794,  London — Ernest  W.  Fredman. 
The  Film  Renter,  58,  Great  Marlborough  St.. 
London,  W.  I.,  Paris — La  Cinematographic 
Francaise,  5,  Rue  Saulnier. 


Financial 


Motion  Picture  Capital  Corp.  stepped  out 
and  established  a  new  high  for  the  year, 
when  it  turned  over  3,100  shares  at  a  1 54 
rise.  It  closed  at  14.  Loew's  was  active, 
with  aggregate  sales  of  27,100. 


Quotations 

High 

Low 

Close 

Sales 

Am.    Seat.    Vtc. . . 

46 

45 

45 

1,700 

•Am.    Seat.    Pfd.. 

46 

*Balaban  &  Katz    . 

6354 

»Bal.   &  Katz  Vtc. 

73  54 

Eastman    Kodak    .  . 

140J4 

13734 

138 

2,600 

Famous    Players     . 

109^ 

108% 

109% 

3,200 

*Fam.    Play.    Pfd. 

121 

*Film     Inspect.     .  . 

7% 

•First    Nat'l     Pfd. 

103 

Fox    Film    ''A".  .  . 

685/6 

68J4 

6854 

400 

*Fox  Theaters  "A" 

21% 

•Intern'l    Project 

107/, 

62J4 

6054 

6154 

27,100 

♦Metro-Gold.    Pfd. 

25  54 

M.    P.    Cap.    Corp. 

14J4 

1254 

14 

3,100 

Pathe    Exch.    "A". 

47% 

46 

46 

9,200 

*tParamount  B'way 

100 

ttRoxy    "A"     

37 

36 

ttRoxy    Units     .  .  . 

4134 

40?4 

ttRoxy    Common 

12  54 

1134 

ttSkouras    Bros.     . 

44 

44 

44 

•*Stan.   Co.   of   Am 

8234 

Trans-Lux    Screen. 

634 

6H 

6% 

900 

Univ.    Pict.    Pfd.. 

101 

101 

101 

100 

Universal     Pictures 

4254 

4254 

42 '4 

100 

Warner    Pictures.. 

2654 

26 

26 

200 

Warner   Pict.    "A" 

3754 

3634 

3634 

1,100 

*  Last  Prices  Quoted 

t   Bor 

d  Market 

*•   Philadelphia  Market     ft   Bid 

and  Ask 

Abe  Carlos  Here 

Abe   Carlos  arrived  yesterday 

from 

the   Coast. 

When  you  think  of 

INSURANCE 

you  are  thinking  of 

S  T  E  B  B  I  N  S 

Specialists  in  Motion  Picture 

and  Theatrical  insurance  for 

the  past  sixteen  years 

Arthur  W.  Stebbins  &  Co.,  Inc. 
1540  Broadway  N.  Y.  C. 

Bryant  3040 


F.  &  R.,  Saxe  Into  F.  N. 
Pool  Reported  Near 

(Continued  from  Page  1) 
chains  in  the  nation.  Recently  there 
have  been  negotiations  between  them 
for  a  pool,  as  they  lbng  have  been 
closely  associated  having  formerly 
been  partners.  They  have  been  strong 
factors  in  First  National,  for  neither 
has  any  affiliations  with  any  other 
company.  M.  L.  Finkelstein  was 
one  of  the  first  among  franchise  hold- 
ers of  the  company  to  advocate  na- 
tionalization of  theaters. 


Theodore  L.  Hays,  general  man- 
ager of  Northwest  Theaters,  who  is 
in  New  York,  stated  yesterday  he 
had  no  word  of  the  reported  deal. 


F.  &  R.  Buy  in  at  Waseca 

Minneapolis — Northwest  Theaters 
(Finkelstein  &  Ruben)  has  acquired 
an  interest  in  the  State  as  the  126th 
house  of  its  circuit  in  Minnesota, 
Wisconsin,  North  and  South  Dakota. 


Minneapolis  House  Started 

Minneapolis — Work  has  started  on 
the  Publix  house  here  which  is  to  be 
the  largest  theater  west  of  Chicago. 
The  proposed  house  will  seat  4,200 
and  cost  $2,000,000. 


44  from  Hi-Mark 

Forty-four  releases,  eight  of  which 
will  be  features  will  comprise  next 
year's  Hi-Mark  schedule,  according 
to  Nat  Nathanson,  president,  who 
now  is  en  route  to  the  Coast  via 
Pittsburgh,  Chicago  and  St.  Louis. 


Capitol    Ballet    Increased 

Permanent  membership  of  the 
Capitol  ballet  corps  has  been  increas- 
ed to  45  dancers.  Recently,  the  or- 
chestra was  increased. 


Rowland  and  Party  Leave 

Richard  A.  Rowland,  general  and 
production  manager  of  First  National 
headed  a  party  bound  for  the  Coast 
which  left  yesterday.  E.  M.  Asher, 
who  has  been  in  New  York  in  the 
interests  of  "McFadden's  Flats"  and 
who  left  with  Rowland,  announced 
that  the  next  production  of  Asher, 
Small  and  Rogers  for  First  National 
will  be  "Wine,  Women  and  Song." 
Others  included  Mrs.  Florence 
Strauss,  head  of  the  Story  Purchasing 
Department.  It  is  expected  that 
Rowland  will  remain  for  about  three 
weeks  at  the  studio  in  conferences 
with  John   McCormick. 


North  American-West 
Coast  Deal  Closed? 

(.Continued  from  Page  1) 
cuit  virtual  control  in  California, 
Oregon  and  Washington.  To  date, 
West  Coast  has  confined  activities  to 
California.  North  American  has  a 
few  houses  in   Montana  and  Nevada. 

Neither  Harold  B.  Franklin,  new 
president  and  general  manager  of 
West  Coast,  or  Frank  R.  Wilson, 
president  of  North  American,  could 
be  reached  for  a  statement  last  night. 

Reacting  to  the  reported  deal, 
stock  of  M.  P.  Capital  Corp.,  which 
is  the  parent  company  of  North 
American,  rose  to  14  yesterday,  a 
gain  of  1$4  points,  a  new  high  for 
the  year.  Thirty-one  hundred  shares 
changed   hands. 


N.  J.  Assembly  Passes 
Local  Option  Bill 

(Continued  from  Page  1) 
cent  of  the  voters.  The  bill  goes  to 
the  senate  Monday.  Bitter  debate 
preceded  passage  of  the  bill,  as  it  did 
previously  when  the  measure  failed 
of  passage  by  but  one  vote.  The 
censorship  bill  still  is  in  committee. 
Passage  of  the  local  option  bill  fol- 
lows a  four  year  campaign  of  the 
state  exhibitor  association  to  obtain 
modification  of  the  obnoxious  law. 


"Monte  Cristo"  Sets  Record 
Philadelphia — "Monte  Cristo,"  Fox 
reissue,  starring  John  Gilbert,  estab- 
lished a  new  record  last  week  at  the 
Fox,  when  it  grossed  $36,800.  The 
best  previous  record  was  established 
New  Year's  week  when  $33,200  was 
grossed  with  an  extra  midnight  show. 
The  picture  recently  enjoyed  a  sen- 
sational run  at  the  Terminal,  New- 
ark. 


Katz  to  Address  A.M.P.A. 

"Presentation:  Today  and  Tomor- 
row" will  be  the  subject  of  a  talk  by 
Sam  Katz,  president  of  Publix,  at 
tomorrow's  A.M.P.A.  luncheon.  He 
is  one  of  the  "Twelve  Immortals"  of 
the  industry  elected  by  the  associa- 
tion. 


Morgan   on   Sales   Trip 
W.   J.   Morgan,   P.D.C.   sales   man- 
ager,   left    this   week   on   a   sales    trip 
which  will   take   him  as  far  south  as 
Dallas  and  New  Orleans. 


New  Music  Publishers 

De  Silva,  Brown  &  Henderson, 
music  publishers,  has  opened  offices 
at  745  7th  Ave. 


Chromos  Trading  Company 

1123    BROADWAY 

A  Service  for  Financing 
Motion   Picture   Projects 


Suite  1207-8 


Can  We  Be  of  Assistance  ? 

'Phone  Watkins  4522 


Incorporations 


Boston,   Mass. — Maiden  Theaters  Co.     C 
ital,     400     shares     of     no     par     value.       Inc ' 
porators,    J.    J.    Ford,    Boston;    R.    D.    Mars 
Newton ;    C.   J.    Shaw,    Quincy. 


St.  John,  N.  B.,  Canada — British  Emj 
Films.  Capitalization,  $50,000.  Incorporat 
Robert  J.  Romaey,  Richard  G.  Magee  ; 
James    M.    Anderson. 


Dover,     Del. — Southern    Amusement    G 
to  conduct  amusement  enterprises.     Capital  t 
tion,    $115,000.        Wray     C.    Arnold,    H.    ] 
Potter    and    Frank    A.    Moorehead,    incorp. 
tors.       Attorneys,    Capital    Trust    Co.    oi    ] 
leware. 


.  HAL    ROACH  present. 

DUCK  SOUP" 

WITH  a 

MADELINE  HURLOCkA 


This  is  a  "Cornerblock"  cut  furni 
FREE  for  all  Pathecomedies  at  y 
Exchange. 


John  D.Tippett,  Inc. 

Raw  Stock 

Negative  and  Positive 

All  Colors 


1540  Broadway 
New  York  City 


6040  Sunset  Blvd. 
Hollywood,  Calif. 


The  largest,  'most 
comfortable  and  con- 
venient projection 
rooms  in  New  York 


Have  your  pictures  ser 
in  the  best-equipped  pr, 
tion   rooms.    No  overt 
charge  for  projections  at  ni. 
to  our  regular  customers. 


OUR  PRICES  ARE  AS  LOW  AS 

THE  LOWEST— 
OUR  SERVICE  THE  HIGHEST 


Your  filrrs  called  for  and 
returned  without  charge. 

SIMPLEX 
PROJECTION  ROOMS 

220  West  42nd  Street,  N.  Y.  CJ 


Wisconsin   3770 


DON'T 


right  now,  it's  wise 
to  look  before  you  leap! 


i. 


t 


EVIDENTLY  the  big  news  of 
Metro  -  Goldwyn  -  Mayer's 
Entrance  into  the  News  Reel 
field  has  set  this  industry  by 
/its  ears.  That  was  to  be  ex- 
pected! M-G-M  will  give  the 
industry  good  reason  to  stop, 
look  and  listen, 

MEANWHILE   an  effort  is 
being  made  to  tie  up 
exhibitors  for  the  rest  of  their 


natural  lives.  Think  before 
you  sign.  M-G-M  through  its 
affiliation  with  the  powerful, 
world-wide  Hearst  organiza- 
tion will  have  an  M-G-M 
News  to  command  the  atten- 
tion of  the  world! 

No  matter  what  Contracts  you 
have  NOW  get  set  for  Young 
Blood  THEREAFTER! 

Metro-Goldwyn-Mayer 


RELEASED   BY 


from  the  DeMille  studi 


with 


KENNETH  THOMSON  &  GEORGE  BANCROFT 

Adapted  by  Garrett  Fort  and  Marion  Orth 

from  the  play  fry  J.  Palmer  Parsons 

Supervised  by  C.  GARDNER  SULLIVAN 

A  WILLIAM  K.  HOWARD  PRODUCTION 

Produced    by    DeMille    Pictures    Corporation 

PRDDUGEKS  Dl STPJ  BUTI NC  GORPOKAT 


F.  C.  MUNROE.  Pro.d.m       RAYMOND  PAWLEY.  Vk:«.| 


JOHN  C.  FUNN.  ViscPrtildcm  ind  Ccnct.l  Manaict 


amazing  revd 
of  a  woman's  so 

STARK  -  REALISTIC  -  BREAD 


ation 


-TAKING 


THE 


Wednesday,   March   16,   1927 


Equipment  Notes 


Emergency    Service    for    Theaters 

The  National  Theater  Supply  Co. 
announces  it  has  over  $120,000.00 
(actual  replacement  value)  invested 
in  such  equipment  as  projectors, 
mechanisms,  intermittent  move- 
ments, lenses,  motors,-  generators, 
etc.,  which  are  kept  on  hand  in  all 
of  their  31  branch  stores  ready  for 
relief  and  emergency  cases  that  may 
develop  in  theaters  which  the  Com- 
pany serves. 


Sherman  with  Publix 
Harry  Sherman,  formerly  of  the 
International  Alliance  of  Stage  Em- 
ployees and  M.  P.  Operators,  is  now 
connected  with  Publix  Theaters 
where  he  is  handling  equipment  con- 
tracts. 


Pictures   at   Amphion 

Rosenzweig  Bros.,  realty  opera- 
tors, have  purchased  the  Amphion, 
on  Bedford  Ave.  between  South 
Ninth  St.  and  Division  Ave.,  Brook- 
lyn. The  house,  which  seats  1,800. 
is  to  be  remodeled  for  pictures.  A 
deal   for  the  lease  is  pending. 


Ten  of  1927-28  Fox 
Releases  Now  Ready 

(Continued  from  Page   1) 

specials,  representing  reported  cost 
of  S55.000.000.  "Sunrise,"  directed  by 
F.  W.  Murnau;  "7th  Heaven,"  di- 
rected by  Frank  Borzage,  and  "Car- 
men" directed  by  Raoul  Walsh,  are 
included  in  this  list.  Normally,  a 
current  season's  production  is  not 
completed  until  late  in  May.  Activity 
of  the  year,  has  far  surpassed  any 
•other  year  in  the  amount  of  product 
turned  out. 

Other  pictures  completed  feature 
Dolores  Del  Rio,  Virginia  Valli,  Lou 
Tellegen,  Blanche  Sweet  and  George 
O'Brien.  Their  titles  are  not  an- 
nounced because  in  some  instances 
they  will  be  changed  prior  to  release 
date. 

In  addition  to  their  production 
activities  during  the  last  12  months. 
Fox  studios  have  improved  their  prop- 
erties in  Hollywood  and  Fox  Hills 
with  the  building  of  new  stages  and 
the  enlargement  of  all  equipment  to 
the  extent  of  an  additional  $5,000,000 

The  studios  in  New  York  will  pro- 
duce 12  pictures  during  the  coming 
year.  Victor  Schertzinger  has  just 
been  signed  by  Vice-president  Shee- 
han  to  a  long  term  contract  and  will 


^•Annual  and  first  international 

NAlilD  TRUTU 


OOF  THIE 


A'M'PA 

MOTEL  ASTOR 

APRIL  2,  1927 
Reception  -  7.00 
Dinner*  •  7.30 


leave  shortly  for  New  York  to  di- 
rect the  first  production  for  the  Fox 
"Movietone." 

Additional  stages  will  be  built  at 
once  on  the  Fox  Hills  properties  at 
Westwood  where  two  stages  will  be 
placed  near  the  Pico  Boulevard  front- 
age and  an  administration  building 
erected  there.  The  stages  will  mea- 
sure three  hundred  by  six  hundred 
feet.  Electrical  engineers  have  also 
completed  arrangements  for  the  estab- 
lishment of  a  permanent  circuit  of 
electricity  to  take  care  of  the  night 
sets  that  will  be  shot  from  time  to 
time.  A  central  power  plant  and  stor- 
age and  distribution  system  to  cost 
S.300,000  is  also  arranged. 
__  Winfield  R.  Sheehan  will  go  to 
Europe  in  June  and  while  there  will 
spend  four  weeks  in  the  Fox  Studios 
in  Berlin.  These  studios  are  under 
the  management  of  Karl   Freund. 

Product  for  the  new  year  will  include  "The 
Joy  Girl"  by  May  Edgington  being  made 
under  the  direction  of  Allen  Dwan  with  Olive 
Borden  in  the  star  role.  Jack  Ford,  Fox  di- 
rector is  now  in  Germany  shooting  scenes  for 
a  special.  The  story  is  by  I.  A.  R.  Wylie 
and  the  script  by  Philip  Klein.  Jack  Bly- 
stone  will  direct  a  special  featuring  the  two 
comedy  heroes  of  "What  Price  Glory,"  Ted 
McNamara  and  Sammy  Cohen.  Frank  Borz- 
age will  direct  "The  Grand  Army  Man"  with 
Alec  Francis  in  the  name  role.  Philip  Klein 
will  do  the  script.  "Prince  Fazil"  a  stage 
play  success  in  London.  Paris,  and  to  be 
opened  in  New  York  in  September,  from  the 
pen  of  Pierre  Frondaie.  is  on  the  list.  Head- 
ing the  cast  will  be  Charles  Farrell  and 
Dolores  Del  Rio.  The  script  will  be  done 
by  Turing  and  Leighton  ;  directed  by  Howard 
Hawks. 

"Frozen  Justice"  an  epic  of  the  Arctic  will 
be  directed  by  Jack  Ford.  It  is  from  the 
famous  hook  of  the  same  name  by  the  Danish 
explorer  Captain  Ejnar  Mikkelsen.  Another 
production  will  be  the  well  known  Belasco 
stage  play  "The  Comedian",  written  by  Sacha 
Ouitrv.  Fox  also  has  purchased  "The  Mud 
Turtle"  written  by  Klliott  Lester.  "Balaoo." 
mystery  novel  by  Gaston  Leronz  is  n  melo- 
drama to  be  staged  by  Al  Rav.  The  English 
stage  play  "None  but  the  Brave"  has  also 
lieen  purchased  for  immediate  production. 
Vft  another  stage  plnv  is  "Maoushla"  which 
"■ill  be  filmed  immediately  under  the  direc- 
tion of  Frank  O'Connor.  The  adaptation  is 
be:ng  prena^ed  bv   Randall   H.   Faye. 

Howard  Hawks  is  producing  on  "Cradle 
Snatchers"  with  Louise  Fazenda  and  a  cast 
of  well  known  principals.  Alfred  Green  is 
also  in  nrodnction  on  the  film  version  of  "Ts 
Zat  So"  with  George  'O'Brien  and  Edmund 
T.oew  plaving  the  leading  roles,  and  with 
Knthryn  Perry.  Douglas  Fairbanks.  Jr..  and 
others  in  the  cast.  _  Tt  is  further  announced 
that  Raoul  Walsh,  is  to  begin  work  soon  on 
a  story  of  the  underworld  with  Victor  McLag- 
len  playing  the  leading  role. 


Canada  Exnects  Units 

(Continued  from   Pone   1) 

the  Canadian  Dept.  of  Trade  and 
Commerce,  under  whose  auspices  the 
government's  studio  is  operated.  The 
law  requiring  that  nictures  must  be 
made  on  British  soil  to  come  under 
the  classification  of  British  pictures 
would  result  in  an  influx  of  Ameri- 
can comnanies  to  Canada,  it  is  be- 
lieved. Rav  Peck,  director  of  the 
government  studio,  now  is  in  Hollv- 
wood  discussine  Canadian  producing 
possibilities  with  executives  of  sev- 
eral  companies. 


Gloria  Swanson  Leaving 
Gloria  Swanson,  Pierre  Bedard. 
nrodnction  manager.  Director  Albert 
Parker  and  Richard  Halliday  leave 
Thursdav  for  the  Coast,  where  the 
star's  next  picture  will  be  made. 
Andres  de  Segurola  and  John  Boles 
are  scheduled  to  leave  soon.  Phillip 
Strange,  recentlv  signed  bv  Famous, 
also  is  to  go  to  Hollywood  Thursday. 


A  Little 

from  "Lots" 


By   RALPH    W1LK 


IT  was  at  the  bike  races  at  Madison 
Square  Garden,  "I've  just  made 
a  bet  with  my  friend  that  you're  Rich- 
ard Dix,"  said  a  spectator.  "You 
win,"  said  the  genial  star. 

*  *         * 

Harold  Lloyd  is  not  going 
to  try  any  of  his  pictures  "on 
the  dog,"  but  he  did  buy  a  big 
St.  Bernard  dog  while  here. 

*  *         * 

It's  "old  home  week"  for 
Raymond  ("Hitchy")  Hitch- 
cock at  the  Algonquin.  "Hitchy" 
has  been  greeting  his  friends, 
after  a  long  sojourn  on  the 
Coast. 

*  *         * 

At  the  Roxy:  Charlie  Chaplin  sat- 
isfying autograph  hounds;  Texas 
Guinan,  the  "two-gun"  woman  of  the 
West — West  Forties — insisting  on 
staying  until  the  final  drop  of  the 
curtain — not  the  gun,  although  Wal- 
ter Winchell,  her  escort,  had  to  leave 
earlier;  Harry  Cohen  greeting  Bill 
Atkinson  and  other  old  Metro  asso- 
ciates; Arthur  Hammerstein  absorb- 
ing ideas  for  the  theater  he  is  build- 
ing in  memory  of  his  father. 

*  *         * 

More  missing  names:  Gerald 
Kitchen  Rudulph,  Arthur  Martin  Bri- 

lant. 

*  *         * 

F.  B.  O.  does  not  mean,  "final  bat- 
ting order,"  but  Joseph  P.  Kennedy 
won  the  Boston  Post  silver  cup  for 
three  successive  seasons.  The  cup 
went  to  Kennedy  for  being  the  best 
high  school  batter  in  Boston.  He 
also  played  at  Harvard,  cavorting 
around  the  initial  sack.  George 
Byrnes  of  Aesop  Fables  played 
against  Kennedy  in  Boston. 


Hays  at  Harvard 

(Continued  from  Page  1) 
of    the    industry    since    its    inception. 
Much  of  the  ground  is  familiar  to  the 
trade,  but  some  of  the  highlights  fol- 
low: 

"There  is  little  wonder  that  the  few  and 
crowded  years  of  the  motion  picture  have 
been  in  some  respects  chaotic.  The  develop- 
ment of  this  industry  is  analogous  to  the 
development  of  no  other.  There  was  competi- 
tion of  the  fiercest  sort,  of  course.  For  that 
matter,  there  still  is — and  this  is  as  it  should 
be.  But  today  the  ethics  of  the  competition 
are  constantly  higher.  In  earlier  years  the 
mere  physical  and  mechanical  expansion  of  the 
industry  was  so  swift  and  so  great  that  there 
was  neither  time  nor  mood  to  consider  ade- 
quately the  moral  and  educational  responsibi- 
lities inherent  in  this  new  thing. 

"But  the  old,  careless,  helter-skelter  days 
are  over.  Those  who  pioneered  in  pictures  are 
for  the  most  part  still  with  us  and  those  who 
have  reached  the  heights  are  those  who  have 
put  it  on  a  sound  business  basis. 

"Measuring  our  every  action  is  a  definite 
sense  of  our  responsibility  and  accountability. 
In  no  other  commercial  activity  is  there  such 
conclusive  demonstration  that  honesty  is  the 
best  policy.  No  other  business  depends  more 
upon  public  confidence.  In  no  other  business 
probably  is  good  will  as  definite  a  factor  of 
profit  or  loss.  Any  intelligent  study  of  the 
business  aspects  of  motion  pictures  must  re- 
cognize this  responsibility  to  the  public  and 
to  the  properly  most  sensitive  force  therein. 

"Tn  manufacturing,  we  have  problems  a 
little  different  from  those  of  the  ordinary  man- 
ufacturer. Ours  is  a  business  dependent  almost 
entirely  upon  man  power. 

"There  is  no  such  thing  as  standardization 
of  product.  Every  successful  picture  must  be 
different  from  any  that  has  gone  before." 


THE 


Wednesday,  March   16,  1927 


&&** 


DAILY 


frcpMt-Q'G4am<L 

DAILY  TIPS  WHICH  NEAH  DOOMS  FOC  SHOWMEN 


"The  Black  Pirate" 
(United  Artists) 

A  novel  stunt  was  used  when  a 
pirate  craft  sailed  into  the  bay  and 
anchored.  A  crowd  on  the  esplanade 
saw  a  pirate  captain  and  his  merry 
men  transfer  to  their  small  boat  and 
come  ashore.  Press  photographer? 
were  on  hand  to  photograph  him  and 
he  was  greeted  by  the  manager  who 
drove  him  to  the  theater,  followed 
by  a  mob  of  interested  citizens. — 
Regent.    Weymouth,    England. 

"The  Fire  Brigade" 
(M-G-M) 
During  the  showing,  arranged  with 
the  Fire  Chief  to  send  in  a  false 
alarm,  having  the  engines  make  a 
run  to  some  part  of  the  town.  On  the 
hook  and  ladder  and  engine  were 
banners  pertaining  to  "The  Fire 
Brigade."  A  detail  of  firemen  was 
posted  around  the  theater  in  dress 
uniforms.  Ran  a  special  matinee  for 
the  children,  each  child  receiving  a 
firemen's  button. — Tulius  Edelstein. 
Garden,  Hibbing,  Minn. 


"Hotel  Imperial" 
(Paramount) 

Scattered  keys  all  downtown.  Some 
bore  special  marks.  These  returned 
to  the  theater  entitled  bearer  to  prize. 
Newspapers  gave  stunt  much  public- 
ity. Fans  spent  a  lot  of  time  search- 
ing for  keys.  Every  key  returned 
was  added  newspaper  story.  Cost 
nothing.  Brought  big  returns. — 
George   Langan,    Allen,    Cleveland. 

"Just  Another   Blonde" 
(First  Nat'l) 

Four  days  before  showing  daily 
from  9  a.  m.  to  5  p.  m.,  had  girl  call 
business  men  of  the  city  and  say: 
"Hello  Mr.  Jones,  do  you  know  who 
this  is?"  The  answer  99  out  of  a 
100  times  would  be  "No,"  or  "Who 
is  it,"  and  the  girl  would  reply:  "Just 
Another  Blonde."  Twelve  hundred 
calls  were  made  in  the  four  days. 
Opened  big  and  had  a  great  week. 
Ray  C.  Brown,  Strand,  Altoona,  Pa. 


"The  Marriage  Clause" 
(Universal) 
Arranged  with  the  clerk  of  thr 
county  court  to  display  a  neatly  let- 
tered card  on  "The  Marriage  Clause." 
A  few  stills  from  the  picture  weie 
placed  alongside  and  occupied  a  nlace 
in  the  clerk's  office.  The  card  called 
attention  to  the  picture,  and  also  oi- 
fered  free  admission  to  every  couple 
applying  for  a  marriage  license  that 
week,  provided  they  presented  the 
clerk's  card  at  the  box  office. — Chas. 
S.  Morrison,  Imperial,  Jacksonville, 
Fla. 


Suit  to  Enforce   Award 

M-G-M  has  applied  in  the  Supreme 
Court  to  confirm  awards  of  arbitra- 
tors at  Albany  on  Feb.  7,  last,  against 
the  Robbins  Enterprises  for  refusal 
to  accept  and  pav  for  pictures  order- 
ed. An  award  of  $6,395  was  made 
against  the  Robbins  concern  at 
Watertown  and  of  $19,725  against 
the  Utica  branch. 


*U'  Plans  Acquisition 
of  German  Theaters 

(Continued  from  Page   1) 

on  this  report  although  he  does  not 
deny  it. 

Both  houses  are  known  as  the  Mer- 
cedes Palace.  One  in  the  Neukoln 
section  of  Berlin  opened  while  Man- 
heim  was  there.  It  seats  3,000.  The 
other  which  is  on  Utrichstrasse,  open- 
ed   last    September. 

Manheim's  trip  concerned  the  open- 
ing of  new  exchanges  in  Germany. 
They  have  been  established  under 
the  management  of  Joe  Friedman, 
formerly  of  the  "Big  U"  exchange  in 
New  York  and  are  located  in  Ham- 
burg, Leipzig,  Frankfort,  Dusseldorf 
and  Munich.  In  addition,  seven  others 
have  been  opened  in  the  various  sec- 
tions of  the  Balkans.  These  offices 
are   controlled  from   Vienna. 

Universal  has  been  active  in  Ger- 
man production.  Three  pictures 
made  by  Jacoby  Films  on  a  trip 
around  the  world  are  now  being 
shown  in  German  theaters.  "The 
Woman  Without  a  Name"  is  in  two 
episodes  and  "The  Island  of  Forbid- 
den Kisses"  is  the  other. 


"World's  Markets"  are  covered 
fidly  in  the  Sunday  edition  of  THE 
FILM  DAILY.  Special  correspond- 
ents in  London,  Paris  and  Berlin 
bring  to  you  complete  developments 
of  the  trade  in  those  countries. 


Deathknell  Sounds  on 
Missouri  Tax  Measure 

(Continued  from  Page  1) 
and  means  committee,  who  announced 
that  a  hearing  is  to  be   held   tonight 
on  the  bill. 

The  end  of  the  present  legislative 
session  is  in  sight  and  there  is  little 
possibility  that  any  action  on  the  bill 
can  be  taken.  Even  in  event  that  it 
is  favorably  reported  out  of  commit- 
tee, Sen.  McCawley  states  he  will 
lead  a  filibuster  to  prevent  a  vote  on 
the  measure. 

At  the  hearing  held  last  week,  the 
senator  told  lobbyists  for  the  bill 
that  he  would  "talk  a  week  if  neces- 
sary," to  prevent  the  senate  from 
considering  the  proposed  law. 


Seek   Daylight   Saving 

(Continued  from  Page   1) 

Only  two  theater  men  were  on  hand 
to  oppose  the  project  when  a  con- 
ference was  held,  for  which  propo- 
nents turned  out  in  full  force.  They 
were  Sam  Werner  of  United  Film 
Service  and  Spyros  P.  Skouras,  presi- 
dent of  Skouras  Bros.  Enterprises 
and  the  St.  Louis  Amusement  Co. 
Attempts  to  foist  daylight  saving  on 
the  city  have  been  made  twice  pre- 
viously. 


The  Theater  Field 


SOUTH  DAKOTA 

Closings 

Academy — Community. 

Albee— Hall. 

Ashton — N  ujoy . 

Avon — Star. 

Baker — Acme. 

Brentford — Lyric. 

Castlewood — Orplieum. 

Chancellor — Movie. 

Chandler — Community. 

Clark— Idle     Hour. 

Clayton — Movie. 

Colman — Rainbow. 

Colton — Woodman. 

Conde — Community. 

Cuthbert — Gem. 

Dante — Meti  opolitan. 

Dell    Rapids — I  sis. 

Egan — The     Egan. 

Erwin — Movie. 

Fairfax — Starcher. 

Frankfort — Ivy. 

Garden    City — Opera    House. 

Gayville — Legion. 

Geddes — Temple. 

Hamil — Movie. 

Hartford — Palace. 

Herrick — Auditorium. 

Hetland — Bijou. 

Hosmer — Movie. 

Loraine — Strand. 

Mellette — Movie. 

Newark — The    Newark. 

Pearl    Creek — Movie. 

Ravinia — Movie. 

Rockham — Pastime. 

South    Shore — Majestic. 

Stratford — Pastime. 

Tulare — Community. 

Utica — Royal. 

Valley    Springs — Paramount 

Vienna — Jewel. 

Vivian — Legion. 

Volin — Opera     House. 

Waubay — Orplieum. 

White    River — Gem. 

Winfred — Lyric. 

Zell — Community. 


Fredman    Merges    Papers 
London — Ernest   W.    Fredman   has 
merged  the  Saturday  edition  of  "The 
Film      Renter"      with      "The      Daily 
Renter." 


TEXAS 

Under   Construction 

Trent — new    theater,    open    April    1. 

Openings 
Bradey— Ritz,    H.    F.    Taylor. 
Dallas — State,    Thompson    &    Wilson. 


Harrisburg — Bluebonnet,        Bluebonnet       Gar- 
dens,    inc. 
Henrietta — Majestic,     M.     Flournoy. 
Houston — Family,    Chas.    B.    Hall. 
Mankins — Clarke,    B.    P.    Clark. 
Millersview — Gem,    Jim    Moore, 
'three    Rivers — May,    George    May. 

Re-openings 

Waco — Royal,    by    L.    Witt. 

Changes  in   Ownership 

Abilene — Dixie,    sold    to    L.    C.    Winter. 
Clyde — Marvel,    sold    to    W.    F.    Kirk. 
Conroe — Dugan,    sold    to    S.    G.    Jose, 
rort    Worth — i  awn,    sold    to    Mrs.    L.    West- 

erheld. 
Fredericksburg — Empire,   sold  to  J.  H.   Stahl. 
Georgetown — Palace,    sold   to    O.    Engelbrecht. 
Pearsall — Peaisall,    sold    to    W.    L.    Selling. 
Port     Arthur — Dreamland,     Jefferson     Amuse. 

Co.;    Majestic,    Jefferson    Amuse,    Co. 

Closings 

Carrolton — Liberty. 
Daisetta — W  estern. 
Fredericksburg — Empire. 
Gladwater — Happy    Hour. 
Holland — Ammie. 
Krum — The     Krum. 
Lexington — Palace. 
Pt.     Neches — Lyric. 
Pu.rdon — The    Purdon. 
Tolbert— The  Tolbert. 
Victoria — Diamond. 
Whitney — Opera     House. 


UTAH 
Re-openings 

Murray — Iris. 

Changes  in  Ownership 

Delta — Pace,    sold    to    Frank    S.    Beckwith    by 

C.    M.    Pace. 
Monticello — Youngs,    sold    to    C.    E.    Walton 

by     Othello     Hickman. 


VIRGINIA 
Changes   in   Ownership 

Berkely— Rex,    sold     to    W.     F.     Crockett    by 

M.     C.     Harksen. 
Gate    City — Amuzu,    sold   to   H.    E.    Lane   by 

C.     H.    Rainey. 
Newport    News — Colonial,    sold    to    H.    Dixon 

by    O.     Cipriani. 
Norfolk— Apollo,   sold   to   W.    F.    Crockett  by 

M.    C.    Harksen. 
Norfolk — Ghent,    sold   to    W.    F.    Crockett   by 

M.     C.    Harksen. 
No-tor  — Lherty.    sold   to    A.    C.    Counties   by 

L.    C.    Kilgore.  .  , 

Stephens    City— New,    sold    to    M.    G.    Smith 

by    C.    Smallwood. 
Wilder— Wilder,    sold    to    Gus    Kastanos    by 

Peter    Xenos. 


Pathe  Wins  Championship 

Pathe  clinched  the  championship  in 
the  basketball  tournament  by  an 
overtime  victory  over  M-G-M. 


EXTRY  SPECIAL  INVITATION- --to 

The  Cohens  and  the  Kellys 

Abie's  Irish  Rose 

All  the  folks  in  McFadden's  Flats 

Kosher  Kitty  Kelly  and  to  everyone  who  likes  a 

real  good  toime 

SURE,  AN'  YOU'RE  ALL  INVOITED  TO 

"MULDOON'S 
PICNIC" 

Come  after  breakfast  -  -  bring  your  own  lunch  and 
leave  before  supper  -- 

A  rarin  ',  tar  in ',  old  time  shenanigan 

P.  S.     We'll  let  you  know  when  and  where— later 


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'presented  by 

ROBERT   KAK 

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ME*  A.CREELMAN  /m< 

MELVILLE  BAKER 

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ALL  THE  NEWS 
ALLTHE  TIME 


VOL.  XXXIX     No.  64 


Thursday,  March  17,  1927 


Price  5  Cents 


"Metropolis" 

A  TECHNICAL  marvel 
such  as  the  Germans  do 
so  very  well.  "Metropo- 
K"  is  an  amazing  production  in 
many  ways.  It  took  a  brave 
imagination  and  a  bold  hand  in- 
deed to  picturize  the  city  of  the 
future.  But  Fritz  Lang  possess- 
ed both. 

tude    of    the    task 
splendidly. 

He  used  the  Schuefftan  pro- 
cess for  many  sequences.  The 
proper  combination  of  camera 
angles1  and  glass  prisms  produces 


In  view  of  the  magni- 
he   has   done 


sets     of 


proportions. 


They  are  impressive. 

Moved  to  Applause 

In  this  the  public  evidently  con- 
curred, for  at  an  early  evening  per- 
formance at  the  Rialto.  many  scenes 
'elicited  spontaneous  applause. 
i  With  his  story,  Lang  did  not  fare 
■fi  well.  It  was  a  drama  of  machinery 
I-mechanical  and  human.  Here  the  di- 
rector floundered.  As  a  result,  there 
ire  too  many  whirling  dynamos  but 
not  enough  heart  beats. 

"Metropolis"  is  propagandic.  Like- 
wise, does  it  lean  toward  preachment. 
Neither  element  is  so  good  for  the 
box-office.  It  cannot  be  denied,  how- 
ever, that  the  production  carries  a 
strong  appeal  for  men. 

Second  Thoughts 

Not  an  unimportant  factor  contri- 
buting to  the  pleasure  of  the  "The 
Rough  Riders"  premiere  was  the 
music  score  'prepared  by  Hugo 
'Riesenfeld.  Colorful  and  light  and 
nost  pleasing.  Riesenfeld,  more 
tan  ever,  has  become  a  fixture  on 
^roadway. 

Thirty  Years  of  Ballyhoo 

Today  Harry  Reichenbach,  he  of 
the  silver  crop,  celebrates  two  events. 
One  is  a  birthday.  The  other  is  his 
thirtieth  anniversary  as  a  press  agent 
extraordinary.  City  editors  at  large 
will  gnash  their  teeth.  For  Harry 
has  given  them  frequent  opportunity 
"or  a   self-imposed   mental   berating. 

The  Broadway  Parade 

Broadway  and  its  by-lanes  continue 
to  house  more  pictures  than  ever. 
This  is  the  line-up  at  the  long  run 
and  weekly  change  houses: 

Paramount,  six;  M-G-M,  five; 
Warners,  three;  United  Artists, 
iwo;    First    National,    one;    Fox,    one 

fd  Universal,  one. 
KANN 


Agree  on  Coast  Pool  Terms 

FRANK  R.  WILSON,  head  of  North  American  Theaters,  Harry 
C.  Arthur,  Jr.,  president  of  Pacific  Northwest,  North  American 
subsidiary,  and  Harold  B.  Franklin,  president  and  general  manager 
of  West  Coast  Theaters,  are  in  accord  on  the  deal  to  pool  houses  of 
the  Coast  circuits. 

While  actual  signing  of  contracts  has  not  been  completed,  terms 
have  been  agreed  to  and  only  the  details  of  financing  still  remain  to 
be  worked  out.  It  will  be  some  time  before  banking  arrangements 
for  the  merger  are  completed. 


BRENON  AS  INDEPENDENT 

PLANS 'SORREL  AND  SON' 


"Sorrel  and  Son"  will  be  Herbert 
Brenon's  initial  independent  produc- 
tion probably  for  United  Artists  re- 
lease. The  director  has  left  for  Palm 
Beach  where  he  is  expected  to  confer 
with  Joseph  M.  Schenck  in  connec- 
tion with  a  proposed  contract. 

Brenon  has  acquired  rights'  to  the 
(Continued    on    Page  4) 


Harvard  Film  Library 

Cambridge — In  the  belief  that  mo- 
tion pictures  deserve  recognition  "\s 
part  of  the  cultural  development  of 
the  country  Harvard  plans  to  es- 
tablish a  library  and  archive  6i  films. 
With    the    cooperation    of    Will     H. 

(Continued    on  Page  4) 


Release  Plan  Adopted 

"Les  Miserables"  has  been  cut  by 
Universal  to  11  reels  and  will  be  re- 
leased as  one  complete  picture,  in- 
stead of  in  two  parts  as  previously 
intended.  The  idea  formerly  was  to 
show  the  picture,  which  was  in  18 
reels,  in  two  episodes  in  succeeding 
weeks  in  weekly  change  houses,  and 
in  split  weeks  in  houses  which 
changed  twice  weekly. 


Exhibitors  Fear  Tax 

Milwaukee  —  Pointing  out 
that  a  law  of  the  kind  would 
result  in  closing  of  many  thea- 
ters throughout  the  state,  Wis- 
consin exhibitors  outlined  a 
campaign  against  the  proposed 
four  per  cent  tax  on  theater  ad- 
missions at  a  roll  call  conven- 
tion of  the  association.  There 
also  is  a  censorship  bill  pend- 
ing but  the  tax  is  termed  the 
paramount  issue,  so  far  as  the- 
ater owners  are  concerned. 


PATHE  CINEMA  CONTROL 
BOUGHT  BY  KODAK,  LTD. 


Kodak  Ltd.  of  London  today  pur- 
chased a  controlling  interest  in  the 
famous  Pathe  Cinema  of  France,  ac- 
cording to  an  announcement  by  East- 
man Kodak  Co. 

In  a  cablegram  to  George  Eastman, 
M.  Charles  Pathe,  president  of  Pathe 
Cinema,  said:  "It  is  with  great  pride 
and  great  joy  that  I  have  just  signed 
the  agreement  which  associates  my 
name  with  yours."  In  the  formation 
of  the  new  company,  two  great  names 
(Continued    on    Page    4) 


Agitation  in  France 

Agitation  for  a  quota  system  in 
France  is  being  carried  on  with  re- 
newed vigor  following  introduction 
of  the  British  measure,  according  to  a 
copyright  dispatch  to  "The  New  York 
Times." 

Leon  Bailby,  writing  in  "The  In- 
transigeant,"  voices  the  general  senti- 
(Continued    on    Page    4) 


Loew's  Growth 

Increase  in  earning  capacity  of 
Loew's  is  reflected  in  comparison  of 
its  1923  with  1926  net  earnings.  Three 
years  ago,  Loew's  earned  $2,415,488, 
while  in  1926,  earnings  totaled  $6,- 
388,200. 


"Rough  Riders"  Plans 

Roadshow  companies  of  "Rough 
Riders,"  which  has  just  opened  at  the 
Cohan,  as  the  third  of  the  Para- 
mount roadshows  on  Broadway,  will 
be  routed  beginning  about  September, 
although  arrangements  are  being 
made  for  earlier  showings  in  several 
cities.  The  picture  is  to  open  in  Chi- 
cago in  about  six  weeks  and  in  Bos- 
ton some  time  in  May.  No  date  has 
been  set  for  the  Los  Angeles  opening. 
It  plays  the  Aldine,  Philadelphia, 
starting  Aug.   1. 


BRITISH  EMPIRE  UNITS 
EORMINGJO  PRODUCE 

$5,000,000     English     Firm 

Formed  with  Others 

Preparing 

Plans  are  complete  for  the  organi- 
zation of  British  Empire  units  to  pro- 
duce pictures  for  world-wide  distri- 
bution, Richard  T.  Cranfield  of  Cran- 
field  &  Clarke,  who  are  to  serve  as 
agent  for  the  companies  in  America 
announced  yesterday. 

Under  the  plan,  producing  units 
are  to  be  formed  in  England,  Canada, 
Australia,  South  Africa  and  India. 
The  British  and  Canadian  units  are 
in  operation,  with  the  others  to  begin 
functioning  soon. 

Formation  of  British  Incorporated 
Pictures,  Ltd.,  with  capital  of  $5,000,- 
000.  has  been  completed  under  di- 
rection of  Ralph  Pugh,  formerly  of 
First  National  in  England  and  Rup- 
ert Mason,  cotton  manufacturer.  Half 
of  the  capital  is  being  subscribed  by 
the  City  of  London  and  the  other 
half  by  private  interests  with  a  num- 
ber of  important  British  personalities 
(Continued    on    Page    4) 


Quota  Stirs  Shaw- 
London — "My  contempt  for  the  bill 
deprives  me  of  the  power  of  speech." 
This  was  the  declaration  of  George 
Bernard  Shaw  when  asked  for  his 
opinion  of  the  government's  bill  to 
establish     a    quota     system. 


Europe  the  Field 

Future  development  of 
picture  theaters  will  be 
greatest  in  Europe,  in  the 
opinion  of  Adolph  Zukor  as 
expressed  in  a  speech  at  the 
testimonial  banquet  to  Har- 
old B.  Franklin. 

In  eulogizing  Franklin, 
Zukor  declared  that  he 
long  has  felt  that  Europe 
represents  the  most  fertile 
field  for  theater  expansion. 
While  this  development 
may  take  years  to  mater- 
ialize it  is  certain  and  in- 
evitable, Zukor  believes. 


THE 


<2^ 


DAILY 


Thursday,  March  17,  1927 


VoI.XXXIX  No.  64  Thursday.  March  17. 1927  Price 5 Cents 


I0HN  W.  ALICOATE 


Publisher 


Published  daily  except  Saturday  and  holidays 
at  1650  Broadway,  New  York,  N.  Y.,  and 
copyright  (1927)  by  Wid's  Films  and  Film 
Folk,  Inc.  J.  W.  Alicoate,  President  and 
Publisher;  Maurice  D.  Kann,  Vice-President 
»nd  Editor;  Donald  M.  Mersereau.  Treas- 
urer, Business  and  Advertising  Manager; 
Ralph  Wilk,  Traveling  Representative.  En- 
tered as  second  class  matter  May  21  1918, 
at  the  post-office  at  New  York,  N  Y. 
under  the  act  of  March  3.  1879.  Terms 
(Postage  free)  United  States,  outside  of 
Greater  New  York,  $10.00  one  year;  6 
months.  $5.00;  3  months,  $3.00.  Foreign, 
$15.00  Subscribers  should  remit  with  order. 
Address  all  communications  to  THE  FILM 
DAILY,  1650  Broadway,  New  York,  N.  Y 
Phone  Circle  4736-4737-4738-4739.  Cable  ad- 
dress: Filmday,  New  York.  Hollywood, 
California — Harvey  E.  Gausman,  Ambassa- 
dor Hotel:  'Phone,  Drexel  7000  and  Wash 
ington  9794,  London — Ernest  W.  Fredman. 
The  Film  Renter,  58,  Great  Marlborough  St.. 
London,  W.  I.,  Paris — La  Cinematographic 
Francaise.   5,   Rue  Saulnier. 


Financial 


Loew's,  Inc.,  again  established  a  new  high 
when  25,100  changed  hands  at  a  closing  price 
of  63.  Eastman  jumped  2Js  on  a  sale  of 
4,200.  Warner  "A"  picked  up  some  trading 
impetus    with    a    turn-over   of    11,100. 


Quotations 

High 

Low 

Close 

Sales 

Am.    Seat.    Vtc... 

45 

44J4 

4434 

1,900 

*Am.    Seat.    Pfd.. 

46 

•Balaban    &    Katz. 

63  54 

•Bal.   &  Katz   Vtc. 

73  54 

Eastman   Kodak    . . 

141% 

138 

140% 

4,200 

Famous    Players    . 

noyi 

109  54 

11054 

4,000 

♦Fam.    Play.    Pfd. 

121 

*Film    Inspect. 

7  M 

•First    Nat'l.    Pfd. 

103 

Fox    Film    "A"... 

68  Ji 

685-6 

685^ 

200 

*Fox   Theaters    "A' 

21*8 

•Intern'l    Project. 

10% 

6VA 

6154 

63 

25,100 

*Metro-Go!d.    Pfd. 

2554 

*M.    P.    Cap.    Corp 

25  54 

Pathe    Exch.    "A". 

47^ 

45  54 

4654 

3,900 

tParamount    B'way 

100 

995* 

995/J 

4 

ttRoxy     "A"     . . . 

37 

36 

ttRoxy    Units     .  .  . 

41 

40 

ttRoxy   Common    . 

12'/2 

12 

Skouras    Bros 

44 

44 

44 

••Stan.   Co.   of   Am 

83 

Trans-Lux  Screen 

6U 

65/s 

6J4 

1,200 

Univ.    Pict.    Pfd . . 

101% 

10154 

10154 

200 

Universal    Pictures 

42  54 

4154 

4254 

400 

Warner    Pictures.  . 

25 /2 

23 

2554 

5,000 

Warner    Pict.    "A" 

36M 

34 

3554 

11,100 

*  Last  Prices  Quoted        t   Bond  Market 
•*   Philadelphia  Market     tt   Bid  and  Ask 


Levy    Anniversary    Drive 

May  1  to  June  4  has  been  set  aside 
by  the  New  York  First  National  ex- 
change to  celebrate  Jules  Levy's  first 
anniversary  as  manager.  A  special 
drive   for  bookings   has   started. 


Original  Negatives  of  Everything 
in  Motion  Picture  Stock  Shots 

WAFILMS,  INC. 

W.  A.  Futter,  Pres. 
130  West  46th  St.         Bryant  8181 


Arbuckle's  First 

"Hans  Dampf  in  Allen  Gassen," 
German  story,  will  furnish  the  theme 
for  Fatty  Arbuckle's  first  picture  for 
Abe  Carlos  under  a  five  year  contract 
for  production  of  films  in  Germany, 
Carlos  announced  yesterday.  Doris 
Deane,  Arbuckle's  wife,  will  appear  in 
the  picture,  production  of  which  start.s 
Oct.  1.  Plans*  have  been  completed 
for  distribution  of  the  films  in  Eng- 
land, France,  Germany  and  other 
foreign  countries,  according  to  Carlos, 
who  later  intends  to  bring  the  films 
to  the  United  States. 


Set  in  Canada 

Coast  to  Coast  distribution  for  Co- 
lumbia is  to  be  assured  through  open- 
ing of  a  Vancouver  exchange,  under 
arrangements  completed  in  New 
York  by  Louis  Rosenfeld  and  Jules 
Levine,  managers  of  the  Toronto  and 
Montreal  exchanges  respectively,  who 
are  here.  Heretofore,  Columbia  has 
been  distributed  through  four  offices 
in  Canada,  located  in  Montreal,  Tor- 
onto, St.  John  and  Winnipeg. 


"Better  'Ole"  for  Strand 

The  Strand  will  play  "The  Better 
"Ole"  early  in  April.  It  has  not  yet 
been  determined  whether  it  will  have 
the  Vitaphone  accompaniment.  The 
picture  closes  tomorrow  at  the 
Colonv. 


Ben  Lyon  Arriving 

Ben   Lyon   returns  from  the   Coast 
tomorrow. 


Seesel  Movietone  Art  Director 
Charles  O.  Seesel  has  been  signed 
by  Fox-Case  Corp.  as  art  director  of 
the  Movietone  studios.  He  has  been 
connected  with  the  industry  for  eight 
rears. 


Elvey   Not   Leaving   Gaumont 

London — Maurice  Elvey  denies  the 
report  he  is  to  leave  Gaumont.  He 
has    17   pictures   planned,    he   states. 


On   Paramount   Lot 

Hollywood — Larry  Semon's  con- 
tract with  Paramount  to  write,  direct 
and  act  is  being  fulfilled.  He  is  now 
cast  in  "Underworld."  Donald  Keith 
was  chosen  to  play  the  son  of  Emil 
Jannings  in  "The  Way  of  All  Flesh." 
Neil  Hamilton's  contract  has  been  re- 
newed. Elinor  Glyn,  whose  next  is 
"Ritzy,"  starring  Betty  Bronson,  will 
go  to  Europe  in  June.  Tom  Kennedy 
has  been  cast  for  "Drums  of  the 
Desert." 


To  Produce  Here 

Negotiations  are  pending  with  one 
of  the  big  distributors  for  releasing 
the  product  of  C.  Serepy  Film  Prod. 
E.  A.  de  Cserepy,  plans  productions 
adapted  for  both  American  and 
European  markets,  based  on  novels 
and  plays  of  Continental  writers.  The 
first  release  will  be  "The  Blind  Rul- 
ers," from  a  novel  by  J.  Kessesl  and 
H.  Iswolsky,  a  Russian  story  of  the 
life  of  Rassputin.  This  will  be  fol- 
lowed by  "Sulamith,"  an  old  Jew- 
ish legend  from  the  musical  drama 
by  Goldfaden.  Cserepy  promises  a 
departure  in  production  methods, 
based  chiefly  on  a  new  lighting  sys- 
tem. He  formerly  operated  Cserepy 
Film,  A.  G.  in  Berlin,  in  association 
with  Ufa,  his  outstanding  production 
being  "Frederick  the  Great."  A  pub- 
lished report  erroneously  stated  that 
he  had  once  produced  propaganda 
films  for  foreign  governments.  His 
onlv  previous  foreign  connection  was 
with  Ufa. 


Lou   Metzger  Back 

Lou  B.  Metzger,  Universal  sales 
head,  has  returned  from  the  Coast, 
after  completing  final  arrangements 
on  production  plans  for  1927-28. 


Pittsburgh  Wins  Hammons'  Cup 

The  Pittsburgh  branch  of  Educa- 
tional won  the  E.  W.  Hammons'  cup 
for  February  for  making  the  best 
showing  during  the  past  month 
among  the  36  exchanges.  Joe  Kaliski 
is  manager. 


Equipment  Notes 


Night  Service  to  Exhibitors 

All  branch  managers  of  National 
Theater  Supply  Co.  have  been  in- 
structed to  turnish  all  exhibitors 
whom  they  serve  with  "night"  tele- 
phone numbers  to  which  an  emerg- 
ency call  may  be  made  after  office 
hours.  This  action  is  considered 
necessary  as  most  equipment  emerg- 
ency cases  develop  outside  of  regular 
store  hours  and  when  a  breakdown  or 
a  fire  occurs,  quick  service  is  pretty 
much  in  demand. 


Pittsburgh    Merger  Completed 

Pittsburgh — Amalgamation  of  the 
Harry  Davis  and  Rowland  and  Clark 
theaters  under  Stanley  control  has 
been  completed.  Harry  Davis  and 
James  B.  Clark  are  vice-presidents 
of  the  combined  company  and  A.  S. 
Davis,   general  manager. 


APPLIED  INTELLIGENCE 

Everybody  knows  something  about  Life  Insurance.  But  many  of  our 
clients  have  only  recently  learned  how  to  apply  this  knowledge  to 
prevent  the  stoppage  of  their  financial  program  by  the  Last  Event. 
We  have  a  highly  developed  Life  Insurance  service  worthy  of  any 
man's    Consideration. 

CONSULT 

■ 


INCORPORATED 


HI  )»\MNjj[i  *>'l  H '  -•■  -■  I ;  I  ■  I  '1  si  •  *-~*JJH^ 


80   MAIDEN    LANE.    N.    Y.    C. 


Telephone  John   3080 


Strand  and  Roxy  Holdovers 
Two  holdovers  mark  the  second 
week  of  renewed  Broadway  competi- 
tion following  opening  of  the  Roxy. 
The  Strand  is  playing  "The  Beloved 
Rogue"  a  second  week,  while  "The 
Love  of  Sunya"  is  continuing  at  the 
Roxy. 


Cortez   Leaves  Famous 
Hollywood — Contract     of     Ricardo 
Cortez  with  Famous  has  expired  and 
will   not  be   renewed.     He   had  been 
under   contract   for   several   years. 


Moore  Going  to  Coast 

Bernard  Moore,  second  cameraman 
of  the  Gloria  Swanson  unit,  leaves 
for  the  Coast  Wednesday. 


HAL    ROACH   presents 

DUCK  SOUP" 

WITH  a 

MADELINE  HURLOCK. 


This  is  a  "Cornerblock"  cut  furnished 
FREE  for  all  Pathecomedies  at  your 
Exchange. 


r 


v 


Motion 
Pictures 
to  Order 


^ 


Presentation  trailers;  stunt  openers; 
ideas  developed;  complete  facilities: 
lighting,  cameras,  operators,  sets,  tit- 
ling, printing.  Studio  convenient  to 
everything— 220  W.  42nd  St.,  N.  Y. 
Moderate  prices.  Superlative  service. 
Let  us  help  you  build  your  box-office 
standing.     Call,   write   or   'phone. 

Eastern 

"^•f    CORPORATION 

rum  qv 

220W.42nd.StV3 


Wisconsin   3770 


AMALGAMATED 
VAUDEVILLE  AGENCY 

Attractions  for 
Picture  Theatres 

Standard    Vaudeville     Acts 
1600  Broadway,  New  York  City 

Phone  Penn.    3580 


gfatsBroadmy 

and  the  Broadways 
of  the  World 


Six  big  hits  on  Broadway  in  the  same  week — and  an  army  of  "Children  of  Divorce"  and  Wallace  Beery  in  "Casey  at  the 
others  on  the  way.  Richard  Dix  in  "Knockout  Reilly"  and  Bat."  To  name  but  a  few.  Continuous  supply-  continuous 
Gilda  Gray  in  "Cabaret";  Clara  Bow  and  Esther  Ralston  in       quality — prestige  and  profits — 


Members  of  Motion  Picture  Producers  and  Distributors  of  America,  Inc. — Will   Hays   President 


Thursday,   Mar.   17,   1927 


New  Theatres 


Alliance,  O. — Boyd  &  Wallace  are  com- 
pleting the  new  Strand,  seating  700,  which 
will    open    May    1. 

Howells,  Neb. — The  New  Royal  owned  by 
Antonio  Janata  has  opened. 

White  Salmon,  Wash. — C.  T.  Dewey  has 
opened   the   New    Dewey. 

Albuquerque,  N.  Mex. — Ground  has  been 
broken  for  the  Bachechi  at  Fifth  and  Central 
Sts.,  to  cost  $150,000,  owned  by  Oreste 
Bachechi. 

Glassboro,  N.  J. — The  United  Amuse.  Co. 
of  Philadelphia  has  purchased  a  plot  at  High 
and   Academy    Sts.,    as   a   site   for  a   theater. 

Salem,  Ore. — John  Williamson  has  opened 
the  Hollywood  at  Hunt  and  North  Capitol 
Sts. 

Visalia,  Cal. — Bids  will  soon  be  received 
on  the  proposed  $275,000  theater  to  be  built 
by  the  Golden  State  Theater  Co.  North 
American  subsidiary,  on  West  Main  St. 

Providence,  R.  I. — Work  will  commence 
April  1  on  the  Loew  theater  on  Weybosset 
St.   to  seat  4,000  at  a  cost  of  $1,500,000. 

Bridgeton,  N.  J. — The  new  Stanley  will  be 
built  on  Commerce  and   Pearl  Sts. 

Hollywood,  Cal. — A  three  story  theater 
building  and  office  block  will  be  erected  on 
Melrose  and  Sierra  Bonita  Sts.  for  Charles 
L.  Van  Beveren  at  a  cost  of  $50,000.  A.  F. 
Mantz   is  the  architect. 

Fresno,  Cal. — Construction  work  on  the 
Pantages  starts  April  15.  The  house  will 
cost    $600,000. 

Detroit.  Mich. — Contracts  have  been  let  for 
the  new  theater  to  be  erected  on  Lasher  Ave. 
for  the  Redford  Investment  Co.  The  theater 
has  been  leased   to  John   H.    Kunsky. 

Turners  Falls,  Mass. — Shea's,  seating  800, 
has  opened. 

Cleveland.  Ohio — The  Crescent  Amusement 
Co.  of  Nashville  will  build  a  $100,000  house 
seating    1,000. 

Kalamazoo.  Mich. — W.  S.  Butterfield's 
State    will    open    May    1. 

Terra  Alta.  W.  Va.— C.  P.  De  Frere  and 
F.    O'Kelly   have   opened   the    New   Alpine. 


operation 
ma 


Brenon  as  Independent, 
Plans  "Sorrel  and  Son" 

(Continued  from  Page  1) 
story  from  Famous,  which  long  has 
been  a  bone  of  contention  between  the 
director  and  the  company.  After 
purchasing  the  story  at  his  instiga- 
tion and  scheduling  it  as  a  roadshow 
production.  Famous  abandoned  plans 
to  produce  it,  according  to  Brenon, 
who  immediately  negotiated  its  pur- 
chase and  sought  release  from  his 
contract.  He  made  17  pictures  while 
under  contract  to  Famous. 


Pathe  Cinema  Control 
Bought  by  Kodak,  Ltd. 

(Continued  from  Page   1) 

m  the  photographic  industry  will  be 
combined  as  "Kodak-Pathe." 

The  position  of  Pathe  in  France 
and  western  Europe  is  much  the  same 
as  that  of  Eastman  Kodak  in  the 
United  States  and  of  Kodak  Ltd.,  in 
Great  Britain.  This  merger,  there- 
lore,  will  bring  about  economies  in 
both  manufacturing  and  distributing 
photographic  products,  particularly  in 
r- ranee  and  her  colonies  and  in  west- 
ern Europe.  On  May  1,  the  new  com- 
pany will  take  over  the  operat 
the  large  plant  of  Pathe  Cine 
\  incennes,  France. 

While  that  part  of  Pathe  acquired 
manufactures  only  motion  picture 
films,  cartridge  films  for  Kodaks  and 
A-ray  films,  the  new  company  will 
become  distributors  in  Western 
Europe  for  all  Kodak  and  Pathe  pro- 
ducts. On  the  other  hand,  Kodak, 
Ltd.,  has  opened  to  it  the  distribution 
ot  1  athe  film  products  throughout  the 
S°rJd:  T.The  agreement  between 
Kodak,  Ltd.  and  Pathe  is  an  exten- 
sion of  the  Eastman  policy  which  has 
been  followed  for  many  years.  Sep- 
arate companies  in  England,  Canada 
Hungary  and  Australia  now  manu- 
facture Kodak  products,  while  labora- 
tories for  the  development  of  amateur 
motion  picture  film  and  retail  stores 
are  maintained  throughout  the  world, 
ihe  organization  of  Kodak-Pathe 
will  strengthen  the  recent  decentrali- 
sation of  Kodak  business  in  Europe 
whereby  the  British,  French  and  Ger- 
man companies  become  separate  en- 
tities. 


"Beau    Geste"    Benefit    April    19 

For  the  benefit  of  men  blinded  in 
battle,  matinee  and  evening  perform- 
ances of  "Beau  Geste"  at  the  Criter- 
ion will  be  given  April  19. 


Incorporations 


Agitation  in  France 

(Continued  from  Page  1) 
ment  calling  American  films  "puerile 
and  insipid."  He  declares  that  French 
producers  with  one  quarter  the  ex- 
penditure could  produce  films  "incom 
parably  superior  in  artistic  merit  and 
in  intelligence,"  than  American  pic- 
tures. Europe,  he  says  is  "getting 
tired  of  expensively  advertised  stars 
and  stupid  films,"  advising  American 
producers  to  use  the  money  spent  for 
publicity   to  improve   quality. 


British  Empire  Units 
Forming  to  Produce 

(Continued   from   Page    1) 

to  serve  on  the  board  of  directors. 
The  company  has  obtained  a  five  year 
option  on  tin-  services  of  14  prominent 
British  authors,  according  to  Cran- 
field,  including  John  Galsworthy, 
Arnold  Bennett.  Sir  Hall  Caine.  Eden 
Phillpotts,  Sir  Arthur  Conau  Doyle 
and  Rafael  Sabatini.  The  company 
will  produce  12  a  year. 

Twelve  will  he  made  the  first  year 
by  the  Canadian  unit,  which  is  pro- 
ducing at  Trenton,  Out.  This  com- 
pany is  incorporated  for  $2, 000. 000. 
The  $2,500,000  Australian  company 
is  practically  formed  and  will  pro- 
duce three  or  four  the  first  year.  In 
India,  native  princes  are  aiding  financ- 
ing of  the  unit,  according  to  Cranfield. 
with  one  or  two  pictures  planned 
the  first  year.  The  South  Africa 
unit  also  is  being  formed,  wMth  one  or 
two  pictures  scheduled  the  first  year. 

Exchange  of  capital  stock  of  the 
various  units  is  planned,  with  each  to 
provide  an  outlet  for  product  in  its 
respective  territory.  The  British  com- 
pany plans  to  open  offices  through- 
out Europe.  In  the  United  States,  it 
is  expected  that  Cranfield  &  Clarke, 
which  heretofore  has  handled  short 
subjects  exclusively,  will  sell  the 
British  product  outright  to  a  national 
distributor. 

Pugh  is  coming  to  the  I'nited 
States  late  in  April  or  early  in  Mav. 


|      DAILY  UPS  WHICH  MtAM  0OLLA0S  FOB  SUOWMEN 


"Love's  Greatest   Mistake" 
(Paramount) 

Converted  the  spare  box  office  into 
a  'news  stand"  in  order  to  tie-up 
with  "Liberty  .Magazine"  ad  in  news- 
paper. The  stand  in  lobby  was  used 
tor  a  whole  week  before  play  date 
and  the  full  page  ad  appeared  on 
opening  day  of  picture.  Magazines 
were  particularly  displayed  together 
with  cards  and  banners  which  tied 
the  magazine  story  to  the  picture. 
1  he  regular  daily  newspapers  and 
various  magazines  were  also  carried. 
— C.  R.  Eggleston,  the  Georgia.  At- 
lanta. 


"McFadden's   Flats" 
(First  Nat'!) 

Distributed  500  bricks  in  the  door- 
ways of  houses.  Labels  pasted  on 
the  bricks  read,  "Irish  Confetti— This 
is  one  of  the  bricks  from  'McFadden's 
Flats'— Charles  Murray  and  Chester 
Conklin,  tenants — Broadway  theater." 
Several  of  the  bricks  were  left  on  the 
sidewalk  and  this  was  all  right  until 
a  local  cop  stubbed  his  toe  on  one. 
The  manager  was  hailed  into  court 
for  violating  a  city  ordinance — the 
result  being  a  special  newspaper 
story.  —  Chas.  R.  Hammerslough, 
Broadway,    Xewburgh,    N.    Y. 


Albany— Frederick  F.  Watson  Film  Lab- 
oratories. Incorporators.  F.  F  Watson,  H. 
Smith,  W.  McAdoo.  Filed  by  McDonald  and 
McDonald.   51   Chambers  St. 


New    Bronx    Theater    Planned 

Negotiations  are  pending  for  sale 
of  a  plot  at  Ogden  Ave.  and  166th 
St.,  the  Bronx,  as  a  site  for  a  theater. 

Haines  Gets  New  Contract 

Culver  City— William  Haines,  who 
makes  his  starring  debut  in  "Slide. 
Kelly,  Slide,"  has  been  given  a  new 
long  term  M-G-M  contract. 


Harvard  Film  Library 

(Continued  from   Page    1) 

Hays,  and  producers  this  collection 
will  record  the  evolution  of  the  mo- 
tion picture  and  select  annually  the 
films  deemed  worthy  of  preservation. 
A  committee  of  the  Harvard  facul- 
ty, acting  as  a  jury  of  award,  will 
select  in  January  of  each  vear  the 
films   of  the   preceding   12  months. 


Corinne    to    Appear    on    Stage 

Corinne  Griffith  is  to  appear  in  a 
stage  ^  version  of  "The  Garden  of 
Eden,"  after  completion  of  the  pic- 
ture for  United  Artists,  the  star  is 
quoted  as  saying  on  her  arrival  from 
Europe. 


"Twinkletoes" 
(First  Nat'l) 

Made  real  "twinkletoes"  out  of  Col- 
leen Moore  for  cut-out  in  lobby. 
Adapted  cut-out  from  the  three-sheet. 
Back  of  the  lifted  foot  placed  a  three- 
ways  socket  into  which  1  put  three 
flasher  buttons,  screwed  frosted  bulbs 
into  the  same  and  let  it  "twinkle." 
Effect  was  great  and  so  was  business. 
—J.  M.  Edgar  Hart,  Colonial,  Ports- 
mouth, N.  H. 


Olive  Borden   Returning 
Olive   Borden  sails   today  for 
fornia  via  the  Canal. 


Cali- 


Dover,  Del. — Lenox  Amusement  Co.  Mo- 
tion picture  and  vaudeville  theaters.  Direc- 
tor, Frank  A.  Cabeen  Jr.,  Haverford,  Pa. 
Filed    by   Corporation   Trust    Co.    of   America. 


Boston,  Mass. — Plaza  Theaters,  Inc.,  Fall 
River,  has  been  incorporated  with  $10,000 
capital.  Incorporators:  Philip  L.  Markell, 
Simon  W.  Markell  and  Betty  G  Selya.  They 
have  taken   over   the   Plaza   Theater. 


Providence,  R.  I. — New  England  Theaters 
Co.,  Inc.,  Westerly,  has  organized  with  $100.- 
000  capital.  Incorporators  are  Boothe  C. 
Davis,  1440  Broadway.  New  York;  May  S. 
Davis.  Frank  R.  Nemec,  Morris  Kamber  and 
Minnie   Bergman. 


Northwest  Meeting  at  St.  Paul 

_  For  the  first  time  in  the  associa- 
tion s  history,  the  Northwest  unit's 
annual  convention  will  be  held  at 
St.  Paul,  according  to  W.  A.  Steffes. 
president  of  the  organization,  who  is 
in  New  York.  May  3  to  5  are  the 
dates   chosen. 

Directors  recently  voted  a  budget 
of  $5,000  a  year  to  pay  the  expenses 
of  a  president,  despite  which  Steffes 
declares  he  will  refuse  to  be  a  candi- 
date for  re-election.  He  has  served 
as  president  for  a  number  of 
wiihout   salary. 


Arbuckle   on   "Pan"  Time 

Los  Angeles  —  Roscoe  ("Fatty") 
Arbuckle  has  been  booked  over  "the 
Pantages   circuit. 


Paris  Has  Photo  Museum 

Formal  opening  of  an  official  Mu- 
seum of  Photography  with  an  exten- 
sive section  devoted  to  motion  pic- 
tures was  inaugurated  by  President 
Doumergue  at  the  Institute  of  Arts 
and  Crafts  states  a  copyright  dis- 
patch from  here  to  "The  New  York 
Times."  The  cinematograph  section 
begins  with  a  collection  of  magic  lan- 
terns and  contains  specimens  of  all 
the  devices,  including  Edison's  kineto- 
scope.  down  to  the  most  modern  de- 
velopments. 


Colvin 
of  F.B.O 


Brown    Here 

W.    Brown,    vice    president 
.  has  returned  from  Europe. 


years 


THE  17™  OF  MARCH 


WOULD  BE  A  GREA  T  DAY  FOR 

MULDOON'S  PICNIC 


BUT,  SO  WOULD  ANY  DAY 


/^NEWSPAPER 
pSFILMDOM 


ALL  THE  NEWS 
ALL  THE  TIME 


VOL.  XXXIX    No.  65 


Friday,  March  18,  1927 


Price  S  Cents 


Futures 

SUCH  a  business!  It  cer- 
tainly does  move  fast.  One 
of  the  most  engrossing  of 
outdoor  pastimes  these  spring 
days  is  the  old-fashioned,  but  al- 
ways intriguing  guessing  con- 
test. After  all  it's  a  free  coun- 
try and  with  guessing  as  the  in- 
dustry's favorite  sport,  we're 
about  to  do  a  little,  too. 
That  Big  Man 

The  big  executive  of  the  big  or- 
ganization who  has  been  offered  the 
big  post  with  the  big  merger  is  Mr. 
Sidney  Raymond  Kent.  The  big  job 
is  the  presidency — no  less — of  the  big 
merger  which  is,  of  course,  headed 
by  the  now  powerful  First  National. 
Mr.  Kent  is  a  big  figure  at  Famous. 
Likewise  is  he  young  and  aggressive. 
His  future — no  matter  what  the  af- 
filiation may  be — is  still  before  him. 

Mr.  Kent  has  meant  much  to  Fa- 
mous. Similarly,  has  Famous  meant 
much  to  him.  At  the  moment,  it  is 
more  than  an  even  chance  that  Sid- 
ney Kent  will  continue  on  his  way 
with  Famous. 

That  Merger 

It's  "heads  you  win,  tails  you  lose" 
on  the  merger  guesses.  Messrs.  Mur- 
dock  and  Milbank  want  this  and 
Stanley  offers  that.  Negotiations 
have  advanced  beyond  the  early 
stages.  The  trading  will  be  keen, 
mind  you,  but  we  venture  it  won't 
be  unproductive.  It  is  not  at  all 
unlikely  that  when  the  air  clears 
Keith-Orpheum-Pathe  and  P.D.C. 
will  be  found  hobnobbing  with  the 
First  Nationalites. 

Bob  Lieber 

We  further  look  into  the  crystal 
ball  and  discover  portentous  matters 
in  the  offing.  We  see  this:  That  at 
the  First  National  meeting  in  April, 
dear  old  Bob  Lieber  will  resign.  In- 
siders know  full  well  what  this  splen- 
did executive  has  done  for  and  by 
his  company.  His  leadership  has 
been  inspiring;  his  presidency  of 
First  National  could  well  have  been 
perpetual. 

Lieber  is  a  Hoosier.  And  he  loves 
his  Indianapolis  home.  He  wants  to 
stay  there  as  much  as  he  can.  As 
president  of  First  National,  his  time 
cannot  be  called  his  own.  With  the 
Circle  theater  and  a  new  house  in 
which  Publix  is  now  a  partner, 
Lieber  will  be  busy  enough.  That  is 
the  way  the  future  shapes  itself  for 
him.  Those  who  know  the  man  lean 
toward  the  belief  that  it  is  as  he 
would  have  it. 

K  ANN 


PROMOTIONS  IN  FIRST 
NATIONALANNOUNCED 

Depinet  Sales  Manager  and 

Marin  New  Assistant 

Production  Head 

Several  promotions  in  First  Na- 
tional's distribution  and  production 
departments  were  announced  yester- 
day by  Samuel  Spring,  secretary- 
treasurer  of  First  National. 

Under  the  changes,  Ned  Depinet, 
sales  manager  of  the  southern  divis- 
ion is  appointed  general  sales  man- 
ager, and  Ned  Marin,  sales  manager 
of  the  western  division  becomes  as- 
sistant general  production  manager. 

For  some  time,  Marin,  who  has 
(Continued  on  Page  2) 


FORMER  PREMIER  NITS 
BRITISH  QUOTA  BILL 


By   ERNEST    W.   FREDMAN 
Editor,    "The    Daily    Renter" 

London — Scathing  denunciation  of 
the  proposed  quota  was  made  by 
Former  Premier  Ramsay  MacDonald 
leader  of  the  labor  party,  when  the 
bill  came  up  for  its  second  reading  in 
commons.  The  measure,  he  said,  is 
an  insult  to  the  British  industry.  Sir 
Walter  Runciman,  Liberal,  was  an- 
(Continued  on  Page  3) 


THEATRE  CONTROL  KEY 
IN  EUROPEAN  FIELD 


Control  of  theaters  rapidly  is  re- 
solving itself  into  the  governing  fac- 
tor in  the  foreign  field  as  in  this 
country,  so  that  it  is  impossible  to 
visualize  developments  abroad  dur- 
ing the  next  few  years,  Colvin 
Brown,   F.   B.   O.   vice  president,   de- 

(Continued   on  Page   3) 


Building  in  Germany 

Berlin — Theater  building  ac- 
tivity continues  throughout 
Germany.  The  number  of 
houses  in  Berlin  increased  from 
338  to  365  in  1926,  the  number 
of  seats  to  about  150,000,  an  in- 
crease of  18,250. 


Centralization  of  Theatres 
Economic  Need,  Katz  Says 


$125,400  RoxyAGross 

Receipts  of  the  Roxy  up  to 
Wednesday  totaled  $125,400. 
Starting  off  with  a  $30,000  gross 
on  the  opening  night,  the  day 
by  day  gross  is  as  follows:  Sat- 
urday $24,000;  Sunday,  $24,000; 
Monday,  $14,200;  Tuesday,  $16,- 
600;   Wednesday,   $17,200. 


PUBLIX  GETS  INTEREST 
IN  NEW  LIEBER  HOUSE 


Publix  has  acquired  a  25  per  cent 
interest  in  the  Indianapolis  theater 
under  construction  for  Robert  Lieber, 
president  of  First  National.  The  deal 
was  closed  prior  to  Lieber's  depar- 
ture yesterday  for  Europe. 

Before  Publix  was  formed,  Famou: 
held  the  English  Hotel  site  in  In- 
dianapolis but  the  theater  then  pro- 
posed never  reached  beyond  the  for- 
mative stage.  The  new  theater 
(Continued  on  Page  2) 


Sennett  Remaining 

Los  Angeles — Although  Mack 
Sennett  is  reported  to  have  sought 
a  new  releasing  arrangement  some 
time  ago,  it  is  understood  he  now 
plans  to  remain  with  Pathe, 
merger  of  which  company  with  P.D. 
C.  now  is  being  completed.  He  is  to 
supply  52  comedies  or  more  and  prob- 
ably several  features.  It  is  possible 
that  Sennett  with  Cecil  B.  De  Mille 
and  D.  W.  Griffith  will  form  a  tri- 
umvirate of  production  heads  for 
the  combined  companies. 


$50,000  Fund  Sought 

Drive  to  raise  $50,000  as  a  defense 
fund  through  publication  of  its  an- 
nual has  been  instituted  by  the  The- 
ater Owners  Chamber  of  Commerce 
under  direction  of  Fred  Wilson. 

Declaring  that  the  industry  is  the 
target  of  every  fanatic,  censor,  small 
(Continued  on  Page  3) 


Charles  Mack  Killed 

Hollywood — Charles  Emmett  Mack 
was  killed  yesterday  afternoon  in  an 
automobile    accident    at    Riverside. 

Mack  was  discovered  by  D.  W. 
Griffith.  He  plays  a  part  in  "The 
Rough  Riders,"  and  other  current 
pictures. 


Factor  Only  One  in  Chain 

Development,  A.M.P.A. 

is  Told 

Development  of  theatrical  circuits 
on  a  national  scale  is  a  logical  evolu- 
tion of  theater  development  dictated 
by  sound  economic  principles,  Sam 
Katz,  president  of  Publix  yesterday 
told  the  A.M.P.A. 

The  motion  picture  business,  says 
Katz,  must  be  institutionalized,  which 
is  being  done  through  the  activity  of 
large  circuits.  This  trend,  he  stated, 
has  proved  of  great  benefit  to  the  in- 
dustry and  has  emphasized  the  wis- 
dom of  chain  development. 

Assembling  of  theaters  under  cen- 
(Continued  on  Page  3) 


AUSTRALIAN  MERGER 
EMBRACES  80  HOUSES 


Melbourne — Merger  of  Hoyts  The- 
aters and  the  J.  C.  Williamson  cir- 
cuit has  been  completed  concluding 
negotiations  extending  over  the  major 
portion  of  a  year.  The  deal  brings 
together  80  theaters  all  located  in  the 
^capital  cities  and  metropolitan  areas 
in  Victoria,  New  South  Wales  and 
West  Australia.  The  new  company 
(Continued  on  Page  2) 


Aiding  Exhibitors 

Advertising  in  newspapers  as  well 
as  trade  papers  in  co-operation  with 
exhibitors  is  planned  next  year  by 
Columbia.  Exchanges  will  be  author- 
ized to  handle  such  advertising  local- 
ly. Recently,  the  company  joined 
forces  with  the  America,  Denver,  in  a 
half  page  of  newspaper  copy. 


Boardman   Contract   Renewed 

Culver  City — Eleanor  Boardman 
has  signed  a  new  long  term  contract 
with   M-G-M 


1,080,234  Admissions 

In  its  run  at  the  Astor,  which 
last  night  passed  the  975th  con- 
secutive oerformance,  "The  Big 
Parade"  has  played  to  1,080,234 
admissions,  of  which  38,576 
were  standing  room. 


THE 


-?&« 


DAILY 


«/"FILMDOM 


ajftiu, 


ALLTHE  NEWS 
ULTHE  TIME, 


Vol.XXXIXNo.65     Friday,  March  IB,  1927    Price  5  Cents 


I0HN  W.  ALICOATE 


^Publisher 


Published  daily  except  Saturday  and  holidays 
at  1650  Broadway.  New  York,  N.  Y.,  and 
copyright  (1927)  by  Wid's  Films  and  Film 
Folk,  Inc.  J.  W.  Alicoate,  President  and 
Publisher;  Maurice  D.  Kann,  Vice-President 
and  Editor;  Donald  M.  Mersereau,  Treas- 
urer, Business  and  Advertising  Manager; 
Ralph  Wilk,  Traveling  Representative.  En- 
tered as  second  class  matter  May  21,  1918, 
at  the  post-office  at  New  York,  N.  Y. 
under  the  act  of  March  3,  1879.  Terms 
(Postage  free)  United  States,  outside  of 
Greater  New  York,  $10.00  one  year;  6 
months.  $5.00;  3  months,  $3.00.  Foreign, 
$15.00.  Subscribers  should  remit  with  order. 
Address  all  communications  to  THE  FILM 
DAILY,  1650  Broadway,  New  York,  N.  Y. 
Phone  Circle  4736-4737-4738-4739.  Cable  ad 
dress:  Filmday,  New  York.  Hollywood 
California — Harvey  E.  Gausman,  Ambassa 
dor  Hotel:  'Phone,  Drexel  7000  and  Wash 
ington  9794,  London — Ernest  W.  Fredman. 
The  Film  Renter,  58,  Great  Marlborough  St.. 
London,  W.  I.,  Paris — La  Cinematographic 
Francaise,  5,  Rue  Saulnier. 


Financial 


Trading  in  film  issues  picked  up  somewhat 
over  yesterday's  quietude,  with  Loew's,  Inc. 
again  the  leader  in  sales,  22,700  shares  of 
this  stock  changing  hands,  at  a  %  rise. 
Famous  common  turned  over  10,600  shares  at 
a  y%  gain,  and  Eastman  caught  this  impetus, 
with  an  aggregate  trade  of  8,600  shares  at  a 
boost    in    price    of    lj£. 


Quotations 

High 

Low 

Close 

Sale- 

Am.    Seat.    Vtc. . . 

45  V% 

45 

45}i 

1,000 

"Am.     Seat     Pfd.. 

46 

*Balaban  &  Katz   . 

6314 

*Bal    &  Katz  Vtc. 

73 '4 

Eastman    Kodak    .  . 

144^4 

141^ 

142^ 

8,600 

Famous    Players     . 

112Ji 

110"^ 

111M 

10,600 

*Fam.    Play.    Pfd. 

121 

*Film    Inspect.     . . 

7H 

*First    Nat'l.    Pfd. 

103 

Fox    Film    "A"... 

69 '4 

6&Vs 

68J4 

1,400 

Fox   Theaters    "A" 

21 

2W% 

21 

200 

*Intern'l    Project. . 

10% 

637/s 

62% 

63^ 

22,709 

Metro-Gold    Pfd.    . 

26 

25VS 

26 

300 

M.    P.    Cap    Corp. 

15'/, 

14^ 

15 

2,400 

Pathe   Exch.    "A". 

4  7  Va, 

46  J4 

46^4 

3,900 

tParamount    B'way 

lOOJi 

995/J 

100% 

7 

ttRoxy    "A"    

37  Vi 

36^ 

ttRoxy    Units    . . . 

40]4 

39!^ 

ttRoxy    Common    . 

12yi 

11^ 

Skouras     Bros. 

44 

44 

44 

**Stan.    Co.   of   Am 

81J4 

Trans-Lux     Screen 

6J4 

6->s 

6H 

300 

Univ.     Pict      Pfd.. 

101 

101 

101 

100 

Universal    Pictures 

42  J4 

42^ 

42^ 

200 

Warner    Pictures.. 

25 

24^ 

24J4 

700 

Warner   Pict.    "A" 

35'A 

345/8 

35i4 

1,500 

•  Last  Prices  Quoted        t   Bond  Market 
**  Philadelphia  Market     ft   Bid  and  Ask 


Leaves  March  24 
Corinne  Griffith  leaves  for  the 
Coast  March  24  to  select  a  director 
and  leading  man  for  "The  Garden  of 
Eden,"  which  she  will  make  for 
United   Artists. 


Continuous   Policy   at   Colony 

The  Colony  adopts  a  continuous 
policy  tomorrow  with  opening  of 
"White  Flannels"  and  a  new  Vita- 
phone  program.  "The  Better  'Ole" 
closed  last  night. 


Australian  Merger 
Embraces  80  Houses 

(Continued  from  Page   1) 

has  a  capital  01  £J, 300,000,  nearly 
$i/,0u0,000. 

Uperations  will  be  carried  on  as 
Hoyis  I  heaters,  Ltd.  1  lie  Hoyts 
interests  wertt,  tormerly  Hoyts  l^ty., 
Ltd.;  Circuit  Theaters  Pty.,  Ltd.,  and 
Kenown  1  heaters,  fty.,  Ltd.,  while 
the  Williamson  group  takes  in  several 
subsidiary  companies,  most  prominent 
ot  which  are  LMectric  Theaters,  Ltd., 
and  Associated  Theaters,  Ltd.  Plans 
call  lor  erection  ot  additional  houses 
in   large  cities. 

Lirectors  ot  the  new  unit  are  Sir 
George  Tallis,  F.  W.  Thring  and  J. 
H.  I  ait,  ot  the  Williamson  group,  and 
G.  F.  Griffith  and  F.  Chailmgsworth, 
of  Hoyts.  Grirlith  and  Thring  are 
the  managing  directors. 

In  Melbourne,  the  merged  interests 
now  have  direct  control  ot  all  the- 
aters except  one.  For  the  present,  its 
activities  will  be  confined  strictly  to 
exhibition,  but  it  would  not  prove 
surprising  if  it  engaged  in  distribu- 
tion much  along  the  same  lines  as 
Australasian  Films,  Ltd.,  which  buys 
pictures  and  rents  them  to  its  own 
and  outside  theaters.  The  latter  also 
purchases  and  sells  theater  equipment 
and  this,  too  will  be  considered  later 
by  Hoyts.  It  is  not  proposed  at  this 
time  to  enter  the  suburbs  in  theater 
operations. 


Gloria  Goes  to  Coast 

Gloria  Swanson  left  last  night  for 
the  Coast  where  she  will  make  two 
pictures  for  United  Artists,  com- 
prising her  complete  schedule  for  next 
year.  After  finishing  these  produc- 
tions in  the  fall  she  will  sail  for 
Europe  for  a  year's  vacation. 


Connelly   With    Harris   Circuit 

Eugene  L.  Connelly  has  resigned 
from  management  of  the  Davis, 
Pittsburgh,  and  resident  offices  ot 
the  Stanley  Co.  and  will  now  be  as- 
sociated as  a  member  of  the  execu- 
tive board,  with  the  Harris  Amuse 
ment  Companies,  which  operate  the- 
aters in  Pennsylvania,  Ohio,  West 
Virginia,  Michigan  and  Delaware. 
Connelly's  successor  at  the  Davis 
will  be  H.  L.  Giles. 


Promotions  in  First 
National  Announced 

(.Continued  from  Page  1) 
been  one  of  the  three  sales  managers, 
has  been  eager  to  enter  production, 
although  revision  of  the  sales  force 
could  not  be  made  until  the  present. 
He  will  probably  divide  his  time  be- 
tween New  York  and  the  Burbank 
studios. 

Territory  of  A.  W.  Smith,  eastern 
sales  manager,  has  been  extended  to 
include  Canada,  and  Smith  placed 
next  in  rank  to  Depinet  in  the  sales 
department.  Stanley  W.  Hatch,  man- 
ager of  the  franchise  department,  is 
named  western  sales  manager  and  W. 
£L.  Callaway,  district  manager  in  the 
south  appointed  sales  manager  of  the 
southern  division,  with  headquarters 
in  New   York. 

R.  S.  Wehrle,  Pittsburgh  manager, 
has  been  appointed  to  assistant  man- 
agement of  the  foreign  department 
under  Joseph  Skirboll.  Roy  H. 
Haines,  Cincinnati  manager,  is  trans- 
ferred to  Pittsburgh,  with  Paul  E. 
Krieger,  Louisville  manager,  suc- 
ceeding him  at  Cincinnati.  Maurice 
White,  assistant  manager  at  Cincin- 
nati, succeeds  Krieger  as  head  of  the 
Louisville  branch. 


Publix  Gets  Interest 
in  New  Lieber  House 

(Continued  from  Page   1) 

which  is  to  supplement  the  Circle 
Lieber's  present  first-run,  will  seat 
3,200.  It  is  understood  that  at  its 
inception  Paramount  was  assured  a 
greater  consideration  in  treatment. 
The  house  which  will  probably  be 
known  as  the  Indiana,  will  be  an  im- 
portant link  in  the  Publix  Mid-West 
ern   route. 


AVAILABLE 

A  live  wire  with  one  ambition  and 
that  to  grow  up  with  a  good  com- 
pany where  hard  work  and  service  will 
be  appreciated. 

Publicity — Advertising — Writing 

Apply    Box    M-351 

c/o  Film  Daily       1650  B'way.,  N.Y.C. 


We  Desire  to  Announce 

That  the  Title] 

CHICAGO  AFTER  MIDNIGHT 

Will  be  used  by  us  in  a  forth- 
coming   feature     production 

Film  Booking  Offices  of  America, Inc. 


Thursday,  March  17,  1927 


Incorporations 


Albany — B.  &  O.  Film  Exchange,  Brooklyn. 
Capitalization,  $50,000.  Incorporators,  P. 
Okum,  A.  Okum,  li.  M.  Berman.  Filed  by 
Tink.it  and  Diamond,  350  Stone  Ave.,  Brook- 
lyn. 

Hartford,  Conn. — South  Norwalk  Amuse- 
ment Co.,  South  Norwalk,  has  incorporated 
with  $50,000  capital.  Incorporators  are  Max 
Ginsberg,  Beacon,  N.   Y.,  and  others. 


New  Boston  Firm 
Boston — National  Theater  Co.  has 
incorporated  to  operate  the  National, 
recently  acquired  by  Chas.  Williams. 
Incorporators  are  Charles  H.  Wil- 
liams, Julia  W.  Troy  and  Marion 
Collins. 


Adolph  Zukor  Going  Abroad 

Adolph     Zukor    plans    to    sail    for 
Europe   about    April    2. 


x  HAL    ROACH   presents 

DUCK  SOUP" 

WITH  o 

MADELINE  HURLOCK. 


This  is  a  "Cornerblock"  cut  furnished 
FREE  for  all  Pathecomedies  at  your 
Exchange. 


FjOR    RENT 

To  moving  picture  theatre  chain 
operators,  desirable  location  for 
thousand  to  fifteen  hundred  seat 
theatre  in  city  of  thirty-five 
thousand,  Parkersburg,  West 
Virginia,  will  build  to  suit  ten- 
ant; only  reliable  chain  operator 
or  individual  will  be  considered. 
For  full  particulars  see 

Mr.    Brown 

c-o    Lasky's,    Inc. 

1365    Broadway  N.  Y.  C. 

'Phone   Wisconsin   8286 


1,000    "GIFT    TOYS"    ONLY    $6.50 


A  wide  variety  of  1,000  assorted  Penny  Toys 
and  Novelties  as  an  inexpensive  "FREE 
GIFT"  to  your  KIDDIE  PATRONS  will 
make  them  big  boosters  for  you.  Try  this 
assortment   and   see.      Price   $6.50. 

Our  Catalog  containing  a  1.000  and  1  kinds 
of  Toys  and  Novelties  for  celebrations  of  any 
sort  and  including  our  complete  line  of  "FIRE- 
WORKS", will  be  sent  "FREE"  for  the 
asking. 

BRAZEL    NOVELTY    MFG.    CO. 
37    Ella    Street  Cincinnati.    O. 


•c&£ 


Le   Roy,    N.    Y. — Ralph   E.    Blouvet,  o\Vner 
of  the   Family,   will   build   another  house  seat- 
k    ing   1,000  at   55   Main   St. 

Watnnga,  Okla. — Charles  Rook  has  opened 
his   Rook   with   S00  seats. 

Ponca  City,  Okla.— The  new  $100,000  the- 
later  is  nearing  completion  and  will  soon  be 
opened. 

Pine  Bluff,  Ark. — Roland  Siegel  is  budding 
a   $J5,000  theater. 

Ottawa.  Can. — The  Eastern  Methodist 
Church  has  been  purchased  for  conversion 
into  a  theater. 

Sheffield,  Ala. — J.  C.  Harris  is  having  plans 
drawn    for   a    theater. 

Ensley,  Ala.— D.  O.  Whilldin,  architect, 
will  soon  award  contracts  for  a  house  at 
Avenue  E  and  20th  St. 

Taunton,  Mass. — James  Donovan  h  a  s 
started  construction  of  a  theater  on  the  site 
of  the  former  Spitz  and  Black  block. 

Medford,  Mass. — Stanley-Mark  Strand  cir- 
cuit has  bought  a  site  on  Main  St.  for  a  2,- 
500   scat    theater   to   be  erected   at   once. 

Pittsburgh — Loew's  Penn  at  Penn  Ave.  and 
Sixth  St..  seating  3,477,  will  open  August  15. 
Portland,  'Ore. — Multnomah  Theaters  Corp. 
are  building  the  Lincoln  at  Third  and  Lincoln 
Sts.  to  seat  750.  Architects  are  Thomas  & 
Mercer. 

Minneapolis — D.  W.  Onan  &  Son  have 
started  work  on  a  $25,000  theater  to  seat  550 
at  16  Washington  Ave.  North.  Magney  & 
Tusler,  architects,  have  prepared  the  plans. 

Jacksonville,  Fla. — E.  E.  Andrews  and  E. 
G.  Rogers  have  announced  plans  for  construc- 
tion "(  the  Alamo  at  Jefferson  and  Monroe 
Sts.  to  cost  $100,000.  Jefferson  D.  Powell  is 
the   architect. 

Stamford.  Conn. — The  Springdale  Theater 
Corp.  arc  building  a  house  in  the  Springdale 
district.  Kenneth  O.  Renaud  will  be  manager 
Philadelphia — Permit  for  construction  of  a 
S.IOO.OOn  theater  to  be  called  the  Levering 
en  issued  to  George  Kessler  Contract- 
ing Co.  The  house  will  be  located  on  the 
southeast  corner  of  Levering  and  Ridge  Aves. 
Owners  are  F.   &'  A.  Felt. 

Narberth,  Pa. — Salasin  &  Freed  will  build 
a  theater  representing  an  investment  of  $250,- 
000  seating  900  on  Narberth  Ave. 

Eureka,  Cal. — W.  R.  Mensinger  has  had 
plans  drawn  by  architect  R.  P.  Morrell  of 
Stockton  for  a  new  theater. 

Burlington,  Wis. — F.  L.  Oberg  is  haviner 
nlans  drawn  for  a  theater  to  cost  $50,000, 
M.    Kelleher   of    Elkhorn    will    operate    it. 


Former  Premiere  Hits 
British  Ouota  Bill 

(Continued  from  Page   1) 

Other  opponent  of  the  quota,  stating 
that  liltns  are  produced  for  the  pub- 
lic, which  is  entitled  to  the  best,  re- 
gardless of  their  source. 

MacDonald  moved  rejection  of  the 
bill  because  it  would  compel  British 
producers  to  supply  films  irrespective 
of  quality  and  the  needs  of  theater 
owners.  The  measure,  he  said,  "will 
cause  laughter  among  foreign  pro- 
ducers." 

Sir  Phillip-Cunliffc  Lister,  presi- 
dent of  the  board  of  trade,  who  in- 
troduced the  measure  declared  that 
only  five  per  cent  of  the  films  shown 
in  the  Empire  are  British  produc- 
tions. However,  he  declared  his 
readiness  to  accept  amendments 
from  the  trade.  Debate  on  the  meas- 
ure  has   adjourned   for   one   week. 


Chronicles   Continuing 

Production  of  the  series  being 
mad»  for  Pathe  will  be  continued,  ac- 
cording to  A.  H.  Brooks  of  Chron- 
icles of  America.  Upon  completion 
of  research  work  and  evperhnentn- 
tion  under  direction  of  Dr.  Dan  C. 
Nolan  of  Yale  University,  production 
will  be  resumed,  he  states.  Fifteen 
of  the  I  wo  reel  historical  dramas  have 
been  released  by  Pathe,  out  of  the 
32  scheduled. 


Theater  Control  Key 
in  European  Field 

{Continued  from  Page   1) 
clared  yesterday  following  his  return 
from    Europe. 

Fastest  development  is  expected  in 
Germany  where  American  production 
and  exhibition  methods  are  being 
emulated.  Production  is  being  con- 
centrated on  the  Central  European 
market,  which  German  producers  feel 
they  can  dominate  and  which  is  be- 
lieved sufficient  to  carry  the  entire  in- 
dustry. A  few  big  pictures  yearly  is 
the  plan.  This  development  will 
offer  greatest  competition  to  Ameri- 
can distributor,  in  Brown's  opinion. 

German  theater  building  he  states,  is  re- 
stricted under  government  regulation  which 
requires  construction  of  a  residential  building 
in  addition  to  the  theater  to  aid  in  the  general 
housing  shortage  since  the  war.  Tn  smaller 
communities  the  builder  must  set  aside  so 
many  hours  each  week  for  the  use  of  the 
theater  for  civic  purposes.  There  has  been  a 
big  increase  in  independent  productions  in 
Germany  due  to  the  low  money  rate  now  pre- 
vailing which  makes  it  comparatively  easy  to 
finance  a  picture.  One  encouraging  develop- 
ment for  American  product  is  the  fact  that 
the  HoIIvwood  pictures  of  proved  merit  are 
commanding  rentals  more  in  proportion  to 
their    worth. 

France  is  confronted  by  an  economic  situa- 
tion that  has  resulted  in  general  curtailment 
of  the  familv  budget  for  all  expenditures, 
which  naturallv  hits  the  picture  box  office. 
Ryron  s^vs.  whereas  the  popular  entertainment 
hi  f1,e  United  States  is  the  motion  picture, 
in  Paris  it  is  still  the  sidewalk  cafe  and  in 
^'-manv  the  beer  gnrden.  Tt  will  be  venrs 
i*efnre  these  nations  will  adont  n  standard  for 
rhe'r  p<-«n'*Tar  entertainment,  he  beh'eves. 

Tn  Ttalv.  Stefano  Pittaluera  through  his 
•society  Anon«m-*i  Pitt -1  hi  era  hqs  n  practical 
monnnnlv.  cmtrollMie  ahnnt  300  of  th^  l-»rgect 
theaters  and  l>avin(r  exfp'Kive  bonding  nr- 
niiircniptite  w"*h  oflne*"  pvh'bitors.  TTe  ranMly 
!q  ptittinrr  thp  Ttal'nn  industry  on  a  formidah'e 
ha^'s      Prnwn     dp<*Tar»*s. 

Snnin  is  slowlv  but  surely  svst^ma  turner 
rc-nfl'-otinn  of  n'Vtnres  which  are  findintr  grent 
nort"!'"->*v  thrnnErVionf  thar  c^iuitrv.  as  wpl' 
"c;  r.o.'(Th^nr-r.rr  f^.-r \\ o'-ps.  Tn  fnr*  FraiCP  ^nrl 
^nn:n  are  fotlow'Tltr  thp  '"•me  f^enpral  nnh'rv 
-f  Hp'-ninnv  J"  concentrating  on  the  Central 
PiM-ope^n    market. 


<PCO  OOO  T7„r,r1  SnUdbt 

(Cntttinued  from   Poor   11 

town  official,  state  and  national  legis- 
'ator  who  harbors  a  trnidge  again?! 
it.  the  organization  savs  it  will  fight 
fire  with  fire,  to  build  up  a  reserve 
to  aid   helpful   legislation    and   to   hire 

Hie    brains    and    talent    nee to 

bloek  moves  against   it. 

The  Chamber  now  is  engarred  in  a 
campaign  to  reduce  fire  insurance  an'' 
electric  lir/M  rates-  se^ki'iip-  an  rvrd! 
i  :,nce  reo-nlating  charges  of  compa- 
nies which  install  £•■-  annaratu=  !rt 
theaters:  aiding  in  legislative  activ- 
itv:  engaging  in  -"-bitration  and 
working  for  reforms  in   the   industry. 


Mix   Burned   by  Cartridge 

Los  Angeles — Tom  Mix  is  recov- 
ering from  an  injury  to  his  left  eve 
burned  by  powder  from  a  blank  cart- 
ridge fired  in  a  scene  for  his  latest 
picture. 


Weiss  Going  to  Coast 

Louis  Weiss.  vice-president  of 
Artclass,  leaves  for  the  Coast  March 
20  to  confer  with  producing  units. 
On  his  return  trip,  he  will  visit  ex- 
changes. 


Hill    Heads    Stoll    Production 

London — Sinclair  Hill  has  been  ap- 
pointed manager  of  production  for 
Stoll. 


DAILY 


'Need  Centralization 
of  Theaters':  Katz 

(Continued  from  Page  1) 
tralized  control,  he  said,  was  not  done 
nor  is  it  being  done  because  of  the 
need  of  any  distributor,  but  because 
of  sound  business  principles.  Cen- 
tralization of  talent  in  the  exhibition 
field  he  continued,  is  contributing  ma- 
terially to  the  present  prosperous  con- 
dition  of   the   industry. 

Members  of  the  A.M. P. A.  were 
urged  by  Katz  to  aid  in  institution- 
alizing theaters  in  their  copy  for  ex- 
hibitors, pointing  out  that  the  theater 
must  be  developed  as  an  institution 
in  order  to  obtain  a  well  regulated 
attendance. 

The  Publix  president  stressed  the 
work  done  along  institutional  lines  a< 
the  Chicago  theater  and  in  develop- 
ment of  the  Balaban  &  Katz  cir- 
cuit, which  work  now  is  being  done 
by  Publix  on  a  more  extensive  scale. 


Plans  Auspicious 

With  Will  H.  Havs  as  toastmaster, 
the  seventh  annual  Naked  Truth  Din- 
ner April  2,  assumes  a  Pan-American 
aspect,  for  ambassadors  of  practical- 
ly every  Latin-American  nation  are 
slated  to  attend. 

Argentina,  Peru,  Mexico,  Brazil, 
Chile,  Cuba,  Uruguay,  Guatemala. 
Colombia,  Panama,  Costa  Rica,  Bo- 
livia, Haiti,  Honduras,  Venezuela, 
Dominican  Republic,  Nicaragua,  Sal- 
vador, Ecquador  and  Paraguay,  are 
to  be  represented. 

Speakers  are  Secretary  of  Com- 
merce Herbert  M.  Hoover,  two  South 
American  ambassadors,  Mavor  James 
T.  Walker  of  New  York  and  A.  M. 
Botsford.  The  speaking  will  last  an 
hour,  following  which  will  be  an 
hour's  entertainment  staged  under  di- 
rection of  Major  Edward  Bowes  of 
the  Capitol. 


Pat  Dowling  Here 

Pat  Dowling,  advertising  and  pub- 
licity director  for  Christie,  is  in  New- 
York. 


Equipment  Notes 


Unioue  Adv.  Effects 

An  exhibition  of  the  renresenta- 
tive  works  of  John  Vassos  at  the  Art 
Center.  65  East  56th  Street,  offer1: 
those  who  apnreciate  distinction  and 
arresting  quality  in  commercial  art 
an  excellent  onportunitv  to  note  a  de- 
parture in  craftsmanship,  designed  in 
manv  wavs  to  fit  the  requirements  of 
motion  picture  advertising. 

The  composition  of  these  drawings 
though  obviously  original,  has  a 
striking  kinship  with  the  camera  ef- 
fects gencrallv  associated  with  si"-'' 
directors  as  E.  A.  Dunont.  P.  W. 
Murneau  and  Mauritz  Stiller.  These 
emphasize  the  abstract  rather  than 
the  literal,  with  a  hierhly  imaginative 
nua'itv  that  excites  the  curiositv  and 
holds  the  attention.  The  exhibition 
which  remains  at  the  Art  Center  un- 
til March  24th.  should  prove  of  kee-- 
interest  to  motion  picture  art  execu- 
tives and  exhibitors,  who  not  unlike''- 
mav  find  much  that  can  be  capital- 
ized with  profit  for  their  own  specific 
needs. 


K 


And  That's  That 


By  PHIL  M.  DALY 


DICTURE  personalities  aided  in 
A  the  development  of  vaudeville,  ii 
is  emphasized  in  a  two-reeler  being 
shown  in  variety  houses  in  connec- 
tion with  Vaudeville's  Centennial. 
The  film,  compiled  by  the  Mark 
Luescher  office,  pays  tribute  to  the 
late  Jules  Mastbatim,  E.  F.  Albee,  F. 
F.  Proctor,  B.  S.  Moss,  Marcus 
Loew,  Adolph  Zukor,  William  Fox, 
Alexander  Pantagcs,  Gus  Sun,  Karl 
Hoblitzelle,  Wilmer  and  Vincent, 
Sylvester  Poll,  Harry  Davis,  Fred  C. 
Schanberger,  Abe  Sablotsky,  John  J 
McGuirk,  W.  S.  Butterfield.  'Walter 
Reade  and   M.   S.   Comcrford. 


Here's  a  nifty  being  cracked  in  a 
vaudeville  skit.  "Don  Q,  Son  of  Zor- 
ro,"  has  a  successor  in  "Donkey,  Son 
of  Burro." 


A  lot  of  Broadwayites  are  squawk- 
ing that  they'll  have  to  get  their 
watches  fixed  if  that  clock  isn't  put 
up   soon   in   the    Paramount   tower. 


175  000  Reels  Daily 

Washington — Approximately  125,- 
000  reels  of  film  were  shipped  daily 
in  the  United  States,  or  37,500,000 
feet  examined,  repaired  and  shipped 
during  the  300  working  days  of  the 
year.  Sixty  per  cent  of  the  amount 
is  shipped  parcel  or  express  over  rail- 
roads, the  balance  by  trucks  and  local 
pick-ups.  In  the  last  five  years,  there 
were  only  three  property  loss  of  $50 
for  two  and  $300  for  the  third. 

These  were  the  highlights  of  an 
address  made  yesterday  by  Hickman 
Price,  director  of  conservation  for 
the  Hays  organization,  before  the 
National    Fire   Waste   Council. 

Since  the  Hays  organization  started 
conservation  activities  five  years  ago, 
$13,914,000  has  been  invested  in  new 
exchanges.  The  largest  investment 
of  $2,000,000  was  in  San  Francisco. 
Los  Angeles  was  second  with  $1,- 
700,000  invested  and  Detroit  third 
with  $1,420,000  invested.  During  the 
next  few  months,  buildings  will  be 
completed  at  Seattle  and  Salt  Lake 
City,  while  others  are  under  con- 
struction at  Philadelphia,  New  York, 
New  Orleans,  Chicago  and  Cincin- 
nati. 


M-G-M  Stens  Stallings 

Culver  City — Laurence  Stallings, 
author  of  "The  Big  Parade,"  has 
been  signed  to  write  exclusively  for 
M-G-M.  He  now  is  at  work  on  the 
first  story  under  the  contract,  terms 
of  which  call  for  at  least  three  orig- 
inals. He  collaborated  in  writing 
"What  Price  Glorv,"  and  is  the  au- 
thor  of   "Plumes." 


Publix   in   Flushing 

Publix  has  acquired  a  site  for  its 
Flushing,  L.  I.,  bouse  at  Main  St. 
and  Amity  Ave.  The  theater  to  be 
built  will  seat  3,500  and  be  modeled 
after  the  company's  proposed  house 
on    Flatbush   Ave.,    Brooklyn. 


Now  playing 
at  the  new 

Roxqp 

THEATRE 

One  of  year's  gr ear- 

picture*  open* 

worldWreatetf  r~ 
,     theatre      /*    t 

y 


*-  UCR  GREATEST 


// 


Says  New.  York  American  and  furthermore: 

"One  of  the  Best  Films  Ever  Made." 


A  HIT! 

"A  hit.  Far  superior  to 
anything  she  has  done  for 
many  seasons." — News 

SUPERB  PICTURE! 

"A  superb  picture.  De- 
lights throng  at  Roxy. 
Engrossing,  beautiful, 
dazzling." — Tribune 

ENTHUSIASTICALLY 
RECEIVED! 

"Was  enthusiastically  re- 
ceived at  Roxy." — Graphic 

EXCELLENT 
ENTERTAINMENT! 

"It  is  excellent  entertain- 
ment for  the  great  gen- 
eral movie  audience." 

—Sun 


A  TRIUMPH! 

"Best  of  her  recent  pic- 
tures.   A  triumph  of,  by 
and  for  Gloria  Swanson." 
— Telegraph 

BEST 
PERFORMANCE! 

"Miss  Swanson  gave  one 
of  the  best  performances 
she  has  ever  given." 

— Mirror* 


WILL  ALWAYS  BE 
REMEMBERED! 

"Will  always  be  remem- 
bered as  good  entertain- 
ment."— Evening  World. 

HER  BEST  WORK! 

"Miss  Swanson  does  the 
best  work  she  has  done 
for  several  years." 

— Journal 


f 


Love  ©p  *u  n^rv 


Here    is    a 
Swanson. 


glorious    Gloria 


All  New  York  is  saying  never 
have  they  seen  this  great  star, 
more  beautiful,  more  magnet- 
ic, more  vivid. 

Miss  Swanson,  playing  five 
different  roles  each  acclaimed 
an  achievement  of  beauty,  ar- 


Directed  by    ALBERT  PARKER 

tistry  and  power, — sparkling 
brilliant,  colorful,  is  easily  the 
crowning  HIT  of  New  York 
as  she  will  be  ANYWHERE 
the  picture  is  shown. 

It's  Box-Office!  It's  the  type 
of  picture  that  gets  the  Big 
Money  At  The  Ticket  Win* 
dow! 


t 


ONDTIED 


AIRJDW 


POCTO  RE 


}» 


/ 


TRIUMPH 
MASTEI 


"From  beginning  to  end  the  direo: 
tor  makes  these  supreme  artists 
play  upon  our  emotions  until  we 
are  locked  spellbound  in  their 
power." 

Eugene  V.  Brewster,  "The  Caldron" 

"Such  a  co-ordination  of  brilliant 
direction  and  forceful  acting  is 
rare  indeed,  with  thought,  imag- 
ination and  fidelity  to  truth  in 
every  scene/' 

Monroe  Lathrop,  Los  Angeles  Express 


STAR 


JETT* 


GEORGE 
NICHOLS 


CLYDE 
COOK 


DIRECTOR  AND  CAST 
IN  THIS  DRAMATIC 
PIECE 


"One  of  the  cleverest  directed 
and  acted  pictures  I've  seen  in  a 
long  time.  It's  going  to  be  a  box- 
office  winner." 

I,  W.  I.,  Hollywood  Topics 

"Keen  intelligence,  artistry,  and 
above  all  an  exquisite  understand- 
ing of  the  value  of  modulation, 
have  been  welded  into  the  fash- 
ioning of  this  superb  picture." 

Henri  Sloane,  N.  Y.  Telegraph 


WILLIAM  K. 
H  O  W  A  R  D 


GOUDAL 

WITH 


99 


A  WILLIAM    K.HOWARD 

production^ 


KENNETH  THOMSON 

and 

GEORGE  BANCROFT 

Adapted  by  GARRETT  FORT 
and  MARION  ORTH  from  the 
play  by  J.  PALMER  PARSONS 

SUPERVISED   6V 

G.GARDNER  SULLIVAN 
DIRECTED    BY 

WILLIAM  K.HOWARD 

"Produced  by 

DEMILLE  PICTURES 

CORPORATION 


RELEASED   BY 


PRODUCERS  DISTRIBUTING  CORPORATION 

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ever they  read  about  the  Movies, 
they'll  read  about  Constance's 
sumptuous  new  comedy.  — And 
when  they  see  the  sign  go  up  on 
your  marauee  — can't  you  see 
'em  flocking! 


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^  NEWSPAPER 
•  FILMDOM 


AHDWEEKLY 
FILM  DIGEST 


VOL.  XXXIX     No.  66 


Sunday,  March  20,  1927 


Price  25  Cents 


Universal 

kills  your  summer  worries! 


Here's  a  B1Q  ONE  —  a  sweeping  dramatic  spectacle  of 
the  Qolden  West  in  Days  of  Pioneer  Danger  and  Daring! 


Presented  by  Carl  Laemmle 


f 


Box  Office  Merit 

That  is  the  test  of  any  picture, 
and  that  is  the  predominant 
consideration  of  any  picture 
reviewed  in  THE  FILM 
DAILY.  Reading  the  reviews, 
a  regular  feature  of  the  Sunday 
issue,  is  a  short  cut  to  profits 
for  any  showman. 


READER  CONFIDENCE 

NINE  years  of  square-shooting  has  won  for  THE  FILM  DAILY 
a  position  unique  in  its  field.  Exhibitors  read  and  believe  in 
it,  because  they  know  that  it  contains  all  the  news,  WHILE  IT  IS 
NEWS,  comprehensively  though  concisely  presented.  Busy  ex- 
hibitors find  the  quick  and  sure  way  to  keep  pace  with  progress  is 
through 

The  Newspaper  of  Filmdom 


Production 

Work  is  under  way  on  what 
promises  to  be  the  most  im- 
portant production  year  in  film 
history.  Activities  of  the  va- 
rious companies  on  the  Coast 
and  the  trend  of  developments 
in  the  production  field  are  out- 
lined in  "Hollywood  Happen- 
ings," a  regular  Sunday  feature. 


"William  K.  Howard's  direction  shows  flashes  of  real 


genius. 


— Film  Daily 


"William  K.  Howard,  given  good  material,  had  the  under- 
standing and  the  feeling  to  make  his  directorial  work  one 
of  the  outstanding  features  of  the  picture.  Knowing  he 
had  a  jewel  to  set,  he  did  his  job  with  the  grace  of  a  gold- 
smith fashioning  a  king's  crown,  and  the  crown  of  ac- 
complishment comes  to  rest  on  his  own  head." 

— New  York  Morning  Telegraph 

"One  of  the  cleverest  directed  and  acted  pictures  in  a  long 
time— a  box  office  winner."  _ Hollywood  Topics 

"The  director,  William  Howard,  is  not  much  more  than  a 
youth,  but  in  this  picture  he  has  shown  talent,  originality, 
artistry  and  imagination  that  stamps  him  as  a  genius  of  the 


first  order. 


-Eugene  V.  Brewster 


"Two  years  ago  a  young  director  on  the 
Lasky  lot  made  a  picture  called  'The  Thund- 
ering Herd'.  It  had  no  star,  it  came  to  us 
unheralded,  but  what  a  picture!  The  exhib- 
itors began  reporting  'This  director  will  be 
heard  from'.  And  their  predictions  proved 
true.  He  has  made  several  fine  pictures 
since  'The  Thundering  Herd'  and  now  he 
comes  forth  with  another  that  in  many  ways 
is  a  remarkable  piece  of  work,  'WHITE 
GOLD'.  I  saw  it  in  a  cold  projection  room, 
without  any  music  except  the  hum  of  the 
projection  machine,  and  I'm  here  to  say,  'It's 
some  picture."  _Ray  Murray,  Exhibitors  Herald 


dAnother  picture  triumph 
from  the  DeMille  studios 

JETTA  COUDAL 

■White  Goldr 


KENNETH  THOMSON  &.  GEORGE  BANCROFT 

Adapted  by  Garrett  Fort  and  Marion  Orth 

from  the  play  f>\  J.  Palmer  Parsons 

Supervised  fey  C.  GARDNER  SULLIVAN 

A  WILLIAM  K.  HOWARD  PRODUCTION 

Produced    by    DeMille    Pictures    Corporation 


William 
Hgwvmd 


RELEASED    BY 


PRODUCERS  DISTRIBUTING  CORPORATION 


WHEN  IN  NEED 
OF 

16  M.  M. 

Reduction  or   Contact 

I  PRINTING 

DUPLEX 

IS  READY  TO  SERVE 
YOU  WITH  SERVICE 
AND  QUALITY— 


DUPLEX  -  LLC. 

/>HONE  STILLWELL  7930 


=32^= 


EGGERS 

INCORPORATED 

Photo 
Engraving 


Specialists 

to  the 

Motion  Picture 
Industry 


DAY  AND  NIGHT 


250  West  54th  Street 

NEW  YORK 
Telephone:  Columbus  4141-2-3 


J*f*  NEWSPAPER 
oSFILMDOM 


ANDWEEKLY 
FILM  DIGEST 


VOL.  XXXIX  No.  66 


Sunday,  March  20,  1927 


Established  1918 


JOHN  W.  ALICOATE,  Publisher 


INDEX 


THE    THEATER   ORGY,  An  Editorial   by  Maurice  D.  Kann 3 

FINANCIAL     4 

FOREIGN  MARKETS,   by  James  P.    Cunningham 5 

REVIEWS  OF  THE  NEWEST  RELEASES,  by  Lilian  W.  Brennan 6,  7 

HOLLYWOOD  HAPPENINGS,  by  Harvey  E.   Gausman 8 

EASTERN  STUDIO  NEWS,  "A  LITTLE  FROM  LOTS,"  by  Ralph  Wilk..  9 
THEATER  EQUIPMENT  AND  MANAGEMENT,  by  Michael  L.  Simmons.  .10 

SHORT    SUBJECT    REVIEWS 11 

THE   THEATER  FIELD 11 

THE    PRESENT  A  TION    FIELD 11 

THE    WEEK'S   HEADLINES 12 

EXPLOIT-O-GRAMS,    Compiled    by   Jack   Harrower 12 

AND    THAT'S    THAT 12' 


REVIEWS 


ARIZONA    WHIRLWIND 7 

BELOVED     ROGUE 6 

BLIND    ALLEYS 7 

BRONCO  TWISTER   6 

CHEATERS    7 

GAY   OLD    BIRD 6 

HIGH    HAT 6 

HIS   RISE    TO   FAME 7 

LOVE   OF   SUNYA 6 


ROUGH    RIDERS 6 

RUBBER    TIRES 7 

SET   FREE 7 

THE    SHOW 6 

TARZAN    AND     THE     GOLDEN 

LION    7 

WHAT    EVERY    GIRL    SHOULD 

KNOW     7 

WRECK    6 


SHORT   SUBJECTS 11 


De  Vry 

Movie  Camera 

holds  100  feet 

Standard  Theatre  Size  Film 

and  costs 

$150 

A  professional  camera  for  ama- 
teurs, that  has  sprung  into  im- 
mediate popularity  with  news 
weekly  camera  men  and  theatre 
managers. 


LOCAL    MOVIES    FILL    THEATRES 

Get  the  whole  town  coming  by  putting  local  scenes,  clubs, 
schools,  bathing  beauty  contests,  etc.,  on  your  screen ! 

SEND  FOR  FREE  BOOKLE7 

New  Facts  on  Amateur  Motion  Picture  Photography 
De  Vry  Corporation— Dept.  3—1111  Center  St.,  Chicago 


NOW  IN  OUR  NEW  HOME 


Distinctive 
Outstanding 
Drapery 
Installations 


STAGE  SETTINGS 
CURTAINS 
DRAPERIES 

for 
STAGE  OR  INTERIOR 

NOVELTY  SCENIC  STUDIOS 

340  WEST  41st  ST.,  N.  Y.  C 

PH  O  N  E    L  A'C  KAWANNA    9233 


CLUB 
MIRADOR 

— the    New    York    rendezvous 

of  celebrities  of  the  Stage 

and  Screen 

Now  Presenting 

The 
Yacht  Club  Boys 

('Formerly  of  Club  Lido,  N.  Y. 
and  La  Touquet,  Palm  Beach) 

appearing  nightly  at  twelve 
and  every  hour  on  the 
hour  thereafter  until  clos- 


ing. 


also 


JOHNNY  JOHNSON'S 

CLUB  MIRADOR 

ORCHESTRA 

Third  Successive  Season 

E.  Ray  Goetz,  Managing  Director 
200  W.51st  St.  N.  Y.— Circle  5106 


20 


The  Full  Story  of  the  Beginning  and  Spectacular  Rise  of  the  Motion  Picture  Industry  Will  Be  Accurately  and  Interestingly 

Told  in  the 

Twentieth  Anniversary  Issue  of 


20 


OUT  NEXT  WEEK 
No  exhibitor  or  distributor  can  afford  to  miss  this  historical  issue.    The  only  way  to  be  sure  of  your  copy  is  to  be  a  regular 

subscriber.     Send  in  your  $3.00  NOW. 

CHALMERS  PUBLISHING  COMPANY,  516  FIFTH  AVENUE,  N.  Y. 


(THE 

^NEWSPAPER 
o/'FILMDOM 


ANDWEEKLY 
FILM  DIGEST 


VOL.  XXXIX     No.  66 


Sunday,  March  20,  1927 


Price  25  Cents 


PACIfIC  NORTHWEST  NET 
$200,000  IN  5  MONTHS 

Annual  Statement  Brands 

Report  of  Loss  as 

Unfounded 

Considerable  chagrin  is  understood 
to  be  felt  by  stockholders  of  Pacific 
Northwest  Theaters  over  what  is 
termed  an  unfounded  dispatch  from 
Portland  stating  that  the  firm  has 
lost  about  $250,000  since  acquiring 
the  former  Jensen  &  Von  Herberg 
houses. 

Contrary  to  being  "in  the  red"  on 
the  circuit,  Pacific  Northwest,  ac- 
cording to  a  financial  statement  is- 
sued by  its  parent  company,  North 
American  Theaters,  netted  around 
$200,000  from  the  time  the  houses 
were  taken  over  on  Aug.  2  to  Dec. 
31,   1926. 

There  are  about  40  houses  in  the 
Northwest  circuit  in  Washington, 
Oregon  and   Montana.     They   are   a 

(Continued    on    page    4) 


Unique  Radio  Program 

An  unusual  radio  broadcasting  pro- 
gram will  go  on  the  air  tonight  when 
director  Clarence  Brown  and  the  M- 
G-M  location  company  filming  out- 
door sequences  of  "The  Trail  of  '98" 
on  the  Continental  Divide  in  Colorado 
will  broadcast  from  the  heights  of  the 
Rockies  through  station  KOA  of 
Denver.  Harry  Carey  and  the  cast 
will  speak.  The  program  will  in- 
clude a  regular  vaudeville  fare,  with 
narration  by  members  of  their  per- 
sonal experiences  while  marooned 
12,000  feet  above  sea  level  with  the 
temperature  below  zero. 


Dix,  Hamilton  to  Coast 

Richard  Dix  left  for  Hollywood 
yesterday  after  conferring  on  the  edit- 
ing and  titling  of  "Knockout  Reilly." 
His  next  picture  will  be  directed  by 
Malcolm  St.  Clair  from  a  story  by 
Ray  S.  Harris  and  Sam  Mintz.  Neil 
Hamilton,  has  left  for  the  coast  to 
start  on  his  next  picture. 


East  Coast  Buys  Two 
Philadelphia— East  Coast  Theaters 
have  acquired  the  Karlton  at  Quaker- 
town  and  the  Colonial  at  Palmerton 
under  ten  year  lease  with  option  to 
buy.  This  gives  East  Coast  practical 
control  in  Quakertown  and  Palmer- 
ton.  The  company  previously  took 
over  the  Palace,  Quakertown  and  the 
Park.  Palmerton. 


SOL  LESSER  RETURNING 
TO  PRODUCTION  FIELD 

Levy   and   Rosenberg   are 

Associates  in  New 

Film  Venture 

Los  Angeles — Sol  Lesser  is  return- 
ing to  the  production  field  as  presi- 
dent of  a  $1,000,000  corporation,  in 
which  he  is  associated  with  Cole  Fred 
Levy,  Louisville  theater  owner  and 
First  National  franchise  holder,  and 
Michael  Rosenberg.  Levy  is  vice-pres- 
ident and  Rosenberg  secretary  of  the 
new  company  which,  as  yet,  is  un- 
named. Levy  is  here  in  connection 
with  the  Stanley-West  Coast-First 
National  pool  which  his  circuit  is 
expected  to  join. 

Plans  are  completed  for  produc- 
tion of  "When  Knights  Were  Bold" 
as  the  initial  picture.  It  will  star 
Lupino  Lane  and  be  made  at  the  Edu- 
cational studios.  No  releasing  ar- 
rangements have  been  made,  but  be- 
cause of  Levy's  affiliation,  and  Less- 
er's  former  connection  with  First  Na- 
tional, it  is  presumed  that  release  will 
be  through  that  company,  although 
(Continued   on  Page    12) 


Australian  Expansion 

Union  Theaters,  which  controls 
Brisbane,  Adelaide  and  other  Aus- 
tralian cities  is  planning  a  first  run 
house  in  Melbourne  and  five  suburban 
theaters,  Millard  Johnson,  American 
representative  of  Australasian  Films, 
is  advised  in  a  cablegram  from  Stuart 
F.  Doyle,  Union's  managing  director. 

Contrary  to  statement  contained  in 
a  dispatch  yesterday  from  Mel- 
bourne stating  that  Hoyts  control  all 
first  run  theaters  but  one  in  that  city. 
Hoyts  control  but  one  first  run  house 
and  a  number  of  suburban  theaters 
completely  and  is  a  minority  stock- 
holder in  the  remaining  five,  60  per 
cent,  of  which  are  owned  by  Union. 
Hoyts  has  no  theaters  in  Brisbane  or 
Adelaide. 


Wells  Kills  Self 

Hendersonville,  N.  C. — Jake  Wells, 
veteran  theater  owner  and  former 
baseball  player,  shot  and  killed  him- 
self near  here.    He  was  60  years  old. 

Theaters  of  the  Wells'  circuit  are 
controlled  by  the  Wilmer  &  Vincent 
chain  and  embrace  the  Academy,  Co- 
lonial, Granby,  Norva,  Strand,  Vic- 
tor and  Wells,  Norfolk,  and  Academy 
of  Music,  Bijou,  Broadway,  Colonial, 
Isis,  Lyric,  National,  Odeon,  Red  and 
Strand,   Richmond. 


DAY  by  day  it  becomes  increasingly  apparent  that  the  balance 
of  power  is  swinging  toward  the  factors  which  are  successful 
in  amassing  the  greatest  theater  buying  power.  Mergers  in 
themselves  gigantic  will  give  way  to  larger  amalgamations.  It  is  not 
difficult  to  foresee  three  tremendously  powerful  chains  blanketing 
the  country  from  end  to  end  within  a  year. 

Sam  Katz  declares  the  centralization  of  theaters  to  be  the  proper 
step  economically.  He  has  held  steadfastly  to  this  theory  for  some 
years,  even  prior  to  his  alliance  with  Famous.  In  the  growth  of  Publix 
he  is  putting  into  execution  the  plan  which  had  its  beginnings  in  the 
more  centralized  but  withal  very  effective  operations  of  Balaban  & 
Katz. 

He  also  states  that  this  process  of  narrowing  down  theater  opera- 
tion into  major  groups  controlled  and  operated  from  one  pivotal  point 
is  clearing  the  way  to  the  institutionalizing  of  the  entire  industry. 
Whether  you  agree  or  not,  his  remarks,  made  before  the  A.M. P. A., 
merit  attention  because  they  can  be  construed  as  a  forerunner  of 
highly-geared  activity  in  the  Publix  camp. 

The  activity  of  at  least  two  important  organizations — Famous 
and  Metro-Goldwyn-Mayer — will  not  be  confined  to  the  United  States. 
We  venture  this  as  our  own  forecast.  Only  a  few  days  ago,  Adolph 
Zukor  spoke  at  a  banquet  given  to  Harold  B.  Franklin  who  shortly 

(Continued    on    page    4) 


STANLEY  OPflCALS 
ADMITK-A  DEAL  ON 

Progress  Satisfactory  but 

Reports  of  Other  Deals 

Held  Premature 

Stanley-Negotiations  for  a  merger 
of  the  Keith-Albee  and  Stanley  in- 
terests have  been  in  progress  for 
some  time,  officials  of  Stanley  admit, 
according  to  "The  Exhibitor."  Re- 
ports of  other  film  companies  and 
theater  circuits  being  brought  into 
the  combine  now  being  engineered  by 
Stanley,  are  premature,  officials  say. 

Their  reference  is  to  the  report 
that  the  P.D.C.-Pathe  group  is  to  be 
brought  into  the  First  National  pool, 
as  well  as  the  Orpheum  circuit. 


G-B  Building  Another 

Springfield,  Mass. — G  oldstein 
Brothers  of  G-B  Theaters  Corp., 
which  recently  embarked  on  a  $3,000,- 
OOQ  expansion  program,  has  completed 
plans  for  a  $1,000,000  house  here, 
which  will  be  the  22nd  theater  of  its 
circuit. 


E.  F.  Albee  Returning 

E.  F.  Albee,  president  of  Keith- 
Albee,  is  slated  to  return  to  New 
York    today   from    Palm    Beach. 


Weinberg  Building 

Burlington,  la. — Harry  Weinberg, 
who  recently  announced  his  resigna- 
tion as  general  manager  for  A.  H. 
Blank  to  acquire  a  circuit  throughout 
the  state,  is  reported  planning  a  house 
here.  He  recently  acquired  two  the- 
aters at  Albia,  although  whether  he 
was  acting  for  Blank  or  for  himself 
was  not  disclosed. 


Morris  and  Saner  Leave 

Sam  E.  Morris  and  Morris  Safier 
of  Warners  leave  today  for  Chicago 
to  close  several  sales  deals  now  pend- 
ing. 


"U"  Dickering  for  K.  C.  House? 

Kansas  City — Construction  of  the 
new  Uptown  at  Valentine  Road  and 
Broadway  has  been  temporarily 
halted  pending  reported  negotiations 
with  Universal  Chain  Theaters  Corp. 
for  its  lease. 


Two   Reelers   Scarce   on  B'way 

"The  Newlyweds'  Shopping  Tour," 
which  opens  Saturday  at  the  Colony 
under  the  house's  new  continuous 
policy,  is  the  first  two  reel  comedy 
to  play  on  Broadway  in  five  months, 
according  to  Leo  Abrams. 


DAILY 


Sunday,  March  20,  1927 


Vol.XXXIX  No.  66  Sunday,  March  20. 1927  Prici 25  Cants 


I0HN  W.  ALICOATE 


Publisher 


Published  daily  except  Saturday  and  holidays 
at  1650  Broadway,  New  York,  N.  ¥.,  and 
copyright  (1927)  by  Wid's  Films  and  *ilm 
Folk  Inc.  J.  W.  Alicoate,  President  and 
Publisher;  Maurice  D,  Kann,  Vice-President 
and  Editor;  Donald  M.  Mersereau,  Treas 
urer,  Business  and  Advertising  Manager; 
Ralph  Wilk,  Traveling  Representative,  En- 
tered as  second  class  matter  May  21  iyi», 
at  the  post-office  at  New  York,  N.  Y. 
under  the  act  of  March  3,  1879,  Terms 
(Postage  free)  United  States,  outside  ot 
Greater  New  York,  $10.00  one  year;  6 
months,  $5.00;  3  months,  $3.00.  Foreign, 
$15.00  Subscribers  should  remit  with  order. 
Address  all  communications  to  THE  FILM 
DAILY,  1650  Broadway,  New  York,  N.  Y. 
Phone  Circle  4736-4737-4738-4739.  Cable  ad 
dress:  Filmday,  New  York.  Hollywood, 
California— Harvey  E.  Gausman,  Ambassa- 
dor Hotel:  'Phone,  Drexel  7000  and  Wash- 
ington 9794,  London— Ernest  W.  Fredman, 
The  Film  Renter,  58,  Great  Marlborough  St., 
London,  W.  I.,  Paris— La  Cinematographic 
Fraucaise,  5,   Rue  Saulnier. 


Financial 


Most  film  stocks  suffered  some  depression 
in  price.  An  exception  was  Motion  Picture 
Capital,  which  gained  /i  on  a  turn-over  of 
8,600  shares.  Universal,  too,  made  a  fractional 
gain  on  a  negligible  trade.  Both  Warner 
stocks  dropped,  an  aggregate  of  5'A  points  be- 
tween them,  though  trading  in  this  issue  was 
lively. 


Quotations 

High 

Low 

Close 

Sales 

Am.    Seat.    Vtc... 

44  ys 

44 

44 

1,200 

♦Am     Seat.    Pfd.. 

46 

♦Balaban    &    Katz. 

63KI 

*Bal.  &  Katz  Vtc. 

73J4 

Eastman    Kodak     . 

14354 

140*6 

140*6 

2,300 

Famous    Players     . 

112^ 

111 

111 

4,700 

*Fam.   Play.   Pfd.. 

121 

•Film    Inspect.     .  . 

7*6 

♦First  Nat'l.  Pfd.. 

103 

Fox    Film    "A"... 

68 

67*4 

67*4 

300 

Fox   Theaters    "A" 

21  Mi 

21 

21 

600 

•Intern'l    Project. 

10% 

63*4 

62 

62*6 

9,400 

Metro-Gold.     Pfd.. 

26 

25 /2 

25  yi 

200 

M.    P.    Cap.    Corp. 

16*6 

15  H 

15  54 

8,600 

Pathe  Exch.  "A"   . 

46 

43 '/« 

4454 

8,100 

Paramount  B'way. 

.100  54 

100 

10054 

11 

36/a 

35 

39*4 

38*6 

Roxy   Common    .  .  . 

.    1VA 

11 

Skouras    Bros 

44 

44 

44 

♦♦Stan.   Co.   of  Am 

82 

Trans-Lux  Screen. 

.      6*6 

6J4 

654 

400 

Univ.    Pict     Pfd.. 

.100 

100 

100 

100 

Universal    Pictures 

43 

42J4 

42/, 

300 

Warner    Pictures.. 

.    24'/2 

21 

22 

3,000 

Warner    Pict.    "A" 

.    36 

31*4 

3254 

20,500 

•  Last   Prices  Quoted 

t  Bond  Market 

•*  Philadelphia   Market 

rt  Bid 

and  Ask 

When  you  think  of 

INSURANCE 

you  are  thinking  of 

S  T  E  B  B  I  N  S 

Specialists  in  Motion  Picture 

and  Theatrical  insurance  for 

the  past  sixteen  years 

Arthur  W.  Stebbins  &  Co.,  Inc. 
1S40  Broadway  N.  Y.  C. 

Bryant  3040 


The  Theater  Orgy 

(Continued  from  Page  3) 

leaves  for  Los  Angeles  to  assume  the  presidency  of  West  Coast  The- 
aters. Zukor  wanted  Franklin  to  handle  Paramount's  exhibition 
activities  on  the  Continent.  Why?  Because  he  felt  that  Europe  was  a 
great  held  for  theater  development.  If  Zukor  is  firm  in  his  own  belief 
that  this  is  so,  it  isn't  unreasonable  to  assume  that  he  will  shape  his 
business  policies  in  conformity  with  that  belief,  is  it? 

M-G-M  is  building  its  basic  theater  structure.  The  company  has 
houses  in  London,  in  Paris,  in  Brussels.  There  is  much  significant 
activity  in  South  America.    Why  stop  there? 

Colvin  W.  Brown,  who  now  scans  the  foreign  horizon  on  behalf 
of  F.B.O.,  has  just  returned  from  Europe.  He  states  control  of  the- 
aters is  rapidly  resolving  itself  into  the  governing  factor  in  foreign 
fields.    Brown  anticipates  much  will  happen  in  the  next  few  years. 

Everybody  is  frantically  after  theaters.  Again  we  ask  the  oft- 
repeated  question  :    Where  is  it  all  going  to  end  ? 

London  and  New  York 

American  press  agents  have  too  often  outraged  the  Britisher's 
sense  of  decorum.  Of  this,  there  is  no  doubt.  In  London  and 
in  New  York  the  same  language  may  be  spoken,  but  it  does  not 
of  necessity  follow  that  the  people  are  identical  in  thought  and 
in  customs. 

Bert  Adler  is  aroused.  An  English  correspondent  decries 
the  application  of  American  exploitation  standards  to  English 
theaters.  Adler  holds  England  needs  a  crew  of  live-wire  Ameri- 
can boys  to  make  matters  hum.  This  may  be  true.  It  is  im- 
portant to  remember  that  judgement  is  always  sounder  when 
tempered  with  sufficient  thought.  London  does  not  always  un- 
derstand what  New  York  or  Chicago  does.  There  must  be  a 
middle  ground. 

Negative  Costs 
Recently,  we  asked  important  production   executives  about 
negative  costs  and  where  they  would  end.    At  one  time  we  pro- 
pounded this  question :  "How,  when  and  by  what  agency  will 
negative  costs  be  held  within  the  bounds  of  reason?" 

Claud  Saunders,  for  some  time  head  of  the  exploitation  force 
at  Famous  and  now  on  his  own,  submits  the  following  answers : 
How? — By  placing  competent  business  men  in  charge  of  pro- 
duction and  studios.      It   is    not   essential   they  be   ex-camera  men, 
actors  or  directors,  but  it  is  essential  they  have  business  acumen, 
the  courage  of  their  convictions  and  can  say  "No." 

How? — By  a  pre-visualization  of  the  story  and  theme  and  a 
fair  understanding  of  same,  in  which  director,  actors  and  technical 
operators  concur  and  have  some  idea  of  what  is  expected  of  them. 
When? — When  directors!  can  be  compelled  to  give  some  thought 
to  the  interests  of  the  corporations  who  employ  them,  rather  than 
all  thought  to  their  personal  aggrandizement  and  come  to  a  reali- 
zation of  the  fact  that  producers  of  motion  pictures  are  in  the  busi- 
ness to  make  money  as  well  as  spend  it.  And  when  producers 
are  willing  to  exploit  new  faces  and  personalities  who  possibly 
have  histrionic  ability  and  will  prove  it  with  a  bit  of  encouragement, 
instead  of  hanging  on  to  old  faces  and  personalities  whose  abnormal 
salaries  are  the  result  of  competitive  bidding  rather  than  merit — 
Then  and  only  then  can  reduction  in  negative  costs  be  expected. 

KANN 


Clara    Beranger    Returns 

Clara  Beranger,  who  is  writing  the 
adaptation  of  "The  Bar  Sinister," 
which  will  be  released  under  a  differ- 
ent title,  returned  from  the  Coast 
Friday.  The  picturization  will  be 
made  by  William  C.  De  Mille,  with 
P.D.C.  handling  the  release.  Miss 
Beranger  also  cut  and  titled  "The 
Little  Adventuress,"  starring  Vera 
Reynolds. 


Gray  Buys  in  Burlington 

Burlington,  Vt.— The  William  P. 
Gray  theater  interests  have  purchased 
the  Strong  from  John  J.  Whalen.  Ex- 
tensive   alterations    will    be    made    at 


New  Theaters 


East     Rockaway,     N.     Y. — The     Waldowsky 
Amusement  Co.  has  opened  the  Atlantic. 


Winter  Haven,  Fla. — W.  H.  Mann  and 
R.  A.  Henry  are  planning  to  build  a  $100,000 
theater. 


San   Francisco — The   Crim   Estate  and   Act 

erman    &    Harris    have    applied    for  permit    to 

erect   a    $300,000    house    on    Mission  St.    north 
of  20th  St.,  to  seat  3,000. 


Universal  Units  Active 

Universal  City  —  Five  Universal 
companies  are  on  location  and  six 
are  working  at  the  studio  at  the  pre- 
sent time.  They  include  "Untamed," 
"The  American  Eagle,"  "Four  Footed 
Ranger,"  "Straight  Shootin',"  "Uncle 
Tom's  Cabin,"  "Nine  Points  of  the 
Law,"  "The  Chinese  Parrot,"  "Back 
to  God's  Country,"  "Blake  of  Scot- 
land Yard"  and  "Spurs  and  Spark 
Plugs." 


Year's   Run  Seen 
"Old  Ironsides"  will  play  the  Rivoli 
for  at  least  a  year  in  the  opinion  of 
the  theater.    On  Monday,  the  picture 
enters  its   16th  week. 


Seattle,  Wash. — A  theater  will  be  construct- 
ed this  summer  on  the  northeast  corner  of 
West    85th    St.    and    16th    Ave. 


Cheyenne,    Wyo. — The    Lincoln    has    opened 
under    management    of    M.    Kravetz. 


Somerville,    Mass. — The    Somerset,   operated 
by    Phil    Markell,    has   opened. 


Glassboro,  N.  J. — The  United  Amusement 
Co.  of  Philadelphia  will  build  the  Delsea  on 
High   and   Academy   Sts. 


Westmont,  Pa. — Work  has  commenced  on 
a  1,500-seat  house  .to  be  built  at  Haddon 
and  Albertson  Aves. 


Roscoe,  Pa. — Frank  Golle,  owner  of  the 
Grand,  recently  destroyed  by  fire,  will  build 
a    700-seat   house   on   the   site. 


Greensboro,     N.     C. — Construction     is     pro- 
gressing rapidly  on  the  Carolina  on  Green  St. 


Chillicothe,      111. — Elmer     Sturm     is     about 
ready   to   open    his    new  theater. 


Pacific  Northwest  Net 
$200,000  in  5  Months 

(.Continued  from  Page  3) 
subsidiary    of    the    North    American  lj 
company,  of  which  Frank  R.  Wilson  j 
is    head.       The    parent    organization 
controls    the    Golden    State    chain    in 
California    and    Nevada,    as    well    as 
the     Frank     Amusement     circuit     in 
Iowa.     All  but  the  latter  unit  are  in- 
cluded   in    the    pool   now    being   con-  ] 
summated  with  West  Coast  Theaters. 
Factors   in   the  proposed  pool  are   in  : 
accord,   with   final   details   now   being 
completed.       This     deal     brings     to- 
gether   approximately    250    houses. 


Australian  Combine  Has  N.  Y.  Office 

W.  A.  Robbins  has  opened  a  New 
York  office  at  142  W.  42nd  St.  for 
Hoyts  Theaters,  Ltd.,  Australian 
combine    recently   formed. 


Klein  Signed  by  Fox 

Philip  Klein,  son  of  Charles  Klein 
author  of  "The  Music  Master,"  who 
adapted  that  story  for  Fox  and 
wrote  "Ankles  Preferred,"  has  been 
signed  to  write  exclusively  for  the 
company. 


Gets  Gotham  Franchise 
Favorite    Film    Co.,    has    acquired 
the  Gotham  franchise  for  the  Detroit 
territory. 


i  r    i  t*» 

mm 

nines 

GOWNS 

or  UNIFORMS 

IEARN    TO    SAY 

"BROOKS" 

1437  BROADWAY  -   TEL  5580  PEN. 

« ALSO  25.000  COSTUMES  TO  RENT ■ 

SURVEYING  MARKET  CONDI- 
TIONS IN  OTHER  COUNTRIES 
AND  WEEKLY  REPORTING 
THE  ACTIVITIES  OF  FOREIGN 
FILM   FOLK 


Foreign  Markets 


COVERING   IMPORTANT  FILM 
CENTERS:    LONDON   —   PARIS 
BERLIN  —  BRUSSELS  —  SYD- 
NEY   —    ROME   —    MOSCOW 
GLASGOW     AND      OTHER 
FOREIGN    POINTS 


By  JAMBS  P.  CUNNINGHAM 


New  Australian  Unit 

Union     Theaters     and     Australasian 

Films  Form  $5,000,000  Company 

— Expanding  Theater  Interests 

Sydney — Union  Theaters,  Ltd.,  and 
Australasian  Films,  allied  organiza- 
tions, have  formed  a  new  company. 
The  new  unit  has  a  capital  of  £1,- 
000,000  and  will  begin  functioning 
almost   immediately. 

Australasian,    which    has    engaged 

I  chiefly  in  the  distributing  field  in  the 

past,    last    week    finished    a    ten    reel 

production,   titled   "For   the   Term   of 

His    Natural    Life."      The    company 

<  owns  a  large  studio   here. 

Union  Theaters,  operating  many 
houses  throughout  Australia,  plan  to 
expand  on  a  large  scale. 


San  Francisco — S.  S.  Doyle,  man- 
aging 4irector  0I  Union  Theaters,  of 
Sydney,  arrived  here  Thursday  to 
study  theaters  in  the  States.  With 
him  is  an  architect  who  will  make 
sketches  of  most  of  the  country's 
best  theaters.  The  company  will 
build  houses  of  the  same  type  in  the 
Antipodes. 


Ufa  Starts  in  France 

Paris— The  Paris  branch  of  Ufa,  recently 
opened,  has  started  production  of  "Panama." 
Marcel   L'Herbier   is   directing. 


Eastman    Has    25    Foreign    Stations 

The  Eastman  Kodak  Co.  has  established  25 
developing  stations  in  foreign  lands  for  the 
finishing    of    film    photographed    by    amateurs. 


Russian    Films    Barred 

Budapest — The  Hungarian  Board  of  Cen 
sors  has  refused  permits  to  two  Russian  films, 
"Aelita"   and   "Sohn  der   Berge." 


Bourget's  "Cornelis"  in  Films 

Brussels — Jean  Kemm,  in  collaboration  with 
Mrs.  H.  Kemm,  will  produce  one  of  Paul 
Bourget's  psychological  works.  The  piece  is 
"Andre  Cornelis."  Malcom  Tod  and  Claude 
France   will    play    the   leads. 


Abel  Gance's  "Napoleon"  Ready 

Paris — Abel  Gance's  long-awaited  "Na- 
poleon," will  have  its  premiere  at  the  Paris 
Opera    House    on    April    6. 


Belgium  Trade  Briefs 

Brussels — Two  Belgian  trade  papers,  "The 
Cinema  Beige"  and  "Revue  Beige  du  Cine- 
ma," have  combined.  They  will  jointly  issue 
"The    Cinema." 

M.  Tallenay,  publicity  director  for  the  An- 
gora    Company,    has    resigned. 

Charles  Dekenkeliere  is  at  work  on  "A 
Boxing  Match,"  in  which  Jose  Germainy, 
well-known    pugilist,    has    the    lead. 

"The  Big  Parade"  is  now  in  its  15th  week 
at    the    Cameo. 

Georgette  de  Nove  will  return  to  the  screen 
after  two  years'  absence  in  the  new  John  R. 
Streek    production,    "For    the    King." 

The  premiere  of  "Faust"  was  held  re- 
cently. 


Foreign    Rights 

COMPLETE    PROGRAM 
Every    Type  orf    Production 
Specials-Features-Shorts 
Selected    with    Expert    Knowledge    of 
Foreign  Requirements 

FERDINAND  H.  ADAM, 

International   Film   Distributor, 

152  West  42d  St.     -     New  York  City 

Cable   Ferdinadam.      Phone   Wis    1143 


Sales  Methods  Vary 

Felix  Orman,  for  many  years  en- 
gaged in  British  production  and  now 
in  New  York,  holds  interesting  ideas 
concerning  the  status  of  the  Ameri- 
can   industry    abroad. 

"The  greatest  difficulty,"  Orman 
believes,  "has  come  about  through 
an  incomprehensible  disinclination  on 
the  part  of  the  American  industry, 
generally,  to  study  the  ways,  methods 
and  problems  of  the  film  trade  in  va- 
rious European  countries,  and  adapt 
its  policies  to  meet  existing  condi- 
tions. Psychology  is  a  much  over- 
used word,  and  often  has  a  pf ■-'  -tic 
connotation,  but  the  failure  of  this 
industry  to  take  due  consideration  of 
all  that  word  represents,  is  the  cause 
of  most  of  the  trouble."  Orman 
further  stated: 

"Considering  the  size  and  importance  of 
the  European  market,  and  what  it  means  to 
America,  the  failure  to  understand  and  cope 
with  conditions  abroad  is  bewildering.  Of 
course,  there  is  a  large  element  of  narrow, 
partisian  feeling  against  American  films,  es- 
pecially in  England,  and  with  that  I  have 
no  sympathy  after  prolonged  observation  of 
its    vehement    manifestations. 

"There  is  another  angle  which  must  be 
emphasized.  And  that  is  our  too  frequent 
lapses  from  tactful,  diplomatic  and  judicious 
handling  of  our  business  abroad.  The  foreign 
representatives  should  not  always  be  held  to 
blame.  The  real  trouble  is  more  often  with 
the  general   policy  of  the  home  office. 

"The  Europeans,  particularly  the  English, 
feel  that  we  get  everything  from  them  and 
give  them  nothing.  They  complain  bitterly 
that  the  American  market  is  closed  to  their 
films.  This,  however,  is  too  large  a  question 
to  discuss  here.  The  big  point  is  that  if  we 
go  into  a  foreign  country  to  do  business,  we 
must  adapt  ourselves  to  their  methods  and 
not   offend   or   inconvenience   them. 

"We  might  as  well  realize  that  American 
methods  will  not  go  over  there.  They  are 
resented.  The  tendency  to  adapt  American 
methods  in  not  a  few  cases  have  brought 
about  much  of  the  unpopularity  of  the  Am- 
erican  films  abroad." 


Einstein    Quits    German    Post 

Herlin — Oskar  Einstein,  for  16  years  Uni- 
versal representative  in  Berlin,  and  a  cousin 
of    Carl    Laemmle,    has    resigned. 


Jacoby  Film  Opens  New  "U"  House 

Berlin — "The  Woman  Without  a  Name," 
the  film  produced  for  Universal  by  George 
Jacoby  on  his  tour  of  the  world,  was  the 
opening  attraction  at  Universal's  new  3,000 
seat    Mercedes    Palast. 


Three  in  Foreign  Town  of  7,000 

Tamworth,  N.  S.  W. — Sam  Caroneo,  well- 
known  in  theater  circles  of  New  South  Wales, 
will  build  a  new  theater  here.  Upon  com- 
pletion, the  town  will  have  three  houses.  The 
population    is    7,000. 


Prague  Producers  Busy 

Prague — Six  pictures  were  finished  by  local 
producers  last  month  and  several  others  have 
been  placed  in  work.  Many  are  historical. 
M.  Lamac,  who  directed  "Tomboy"  for  Uni- 
versal, has  commenced  work  on  a  new  film 
in    which    Henny    Weiss    is    featured. 


Will  Close   During  the   Summer 

Liege,  Belgium — Exhibitors  here  will  close 
down  during  the  summer.  This  is  found 
necessary  because  of  the  exceptionally  high 
municipal    taxes. 

Theaters  at  Metz  are  now  dark,  due  to  over- 
taxation. 


Fire  Damages  Australian  Studio 

Wellington,  New  Zealand — Fire  at  the 
Government  studio  destroyed  8,000  ft.  ol 
films   and    some   equipment. 


Propaganda  Films 

Washington  Bureau,  of   THE   FILM  DAILY 

Washington — The  recently-formed  National 
Institution  of  Cinematographic  Education  and 
Propaganda  has  already  finished  films  illustrat- 
ing the  "Battle  of  the  Grain,"  the  "Return 
to  Rome,"  the  "Duce's  Visit  to  Tripoli"  and 
other  activities  of  Mussolini,  according  to  ad- 
vices  to   the  Dept.  of   Commerce. 

Four  houndred  new  films  are  now  in  pre- 
paration, according  to  a  statement  from  Sen- 
ator Cremonesi,  former  Governor  of  Rome, 
who  is  at  the  head  of  the  institution.  One 
of  these  films,  dedicated  to  the  centenary  of 
the  inventor  of  the  Voltaicpile,  Alessandro 
Volta,  to  be  held  at  Como  next  autumn,  is 
titled  "The  Great  Discovery"  ;  another  re- 
veals the  beauties  of  the  Via  Appia,  a  third, 
of  the  Catacombs,  and  a  fourth  of  Rome 
itself. 

Authorities  of  the  political,  archaeological 
and  artistic  world  of  Rome  have  been  ap- 
pointed by  Mussolini  as  members  of  this  na- 
tional institution.  The  Minister  of  Public 
Instruction  is  said  to  be  responsible  for  the 
choice  of  subjects  showing  the  history  of 
Italy's  great  men  in  their  surroundings. 
Leading  biologists,  and  army,  navy,  commer- 
cial and  hygiene  specialists  and  natural 
scientists  preside  over  the  preparation  of  the 
films   relating   to   their   special    studies. 


To  Invite  U.  S.  to  Next  Congress 

Berlin — Delegates  of  the  next  International 
Film  Congress,  to  be  held  at  Berlin  in  the 
Spring  of  1928  at  a  recent  meeting,  decided 
to  negotiate  with  the  Hays  organization  with 
respect  to  America's  participation  in  the 
Congress. 


Russian    Filming    Exteriors   in    Paris 

Paris — Alexandre  Svanovsky,  Russian  di- 
rector, is  here  to  shoot  exteriors  for  his  new 
production,  "Arof  the  Great  Provocative,"  as- 
sisted   by    Eugene    Deslav. 


Bar  German  Picture 

Wiesbaden — The  heads  of  the  English 
Army  at  Weisbaden  have  forbidden  the  ex- 
hibition of  the  German  film  "See  Kadet" 
("The     Navy     Cadet"). 


New   French   Film 

Paris — "Miss  Beulemans"  is  the  new  Film 
d'Art  production.  The  Belgian  comedienne, 
Liban    La    will    star. 


Matador  Film  Formed  in  Berlin 

Berlin — A  new  company  has  been  estab- 
lished under  the  name  of  Matador  Film  Ver- 
leih  G.  M.  B.  H.,  and  with  a  capital  of  20,- 
000  marks.  The  firm  will  produce.  Lazar 
Burstein   and   Wilhelm   Graf   are   the   sponsors. 


Test  Case  on  Cutting 

Prague — Many  exhibitors  cut  features,  es- 
pecially when  they  run  a  double-feature  bill. 
As  a  result  of  a  suburban  exhibitor  cutting 
"The  Tale  of  May,"  made  by  M.  Anton, 
the  latter  has  filed  suit  to  recover  damages. 
According  to  Czech  laws,  a  director  is  con- 
sidered the  author  of  his  films,  and  any  cuts 
are  looked  upon  as  trespassing  authors'  rights. 


London  News 

By   ERNEST    W.  FREDMAN 
Editor,   "The  Daily  Film  Renter" 

London — H.  Bruce  Woolfe  has  resigned  as 
joint  managing  director  of  Stoll  Productions, 
Ltd.,  owing  to  increased  duties  at  the  Sur- 
biton   Studios.     Sinclair  Hill   is  his  successor. 


Gus      Schlesinger,     Warner      Bros,      foreign 
manager,    has    arrived    from    New    York. 


Wardour  Films  is  distributing  the  Ufa  Film, 
"The  Circus  of  Life."  It  had  its  London 
showing  the  past  week  at  the  Marble  Arch 
Pavilion. 


Graham  Cutts  is  back  from  Germany  where 
he  produced  "The  Queen  Was  in  the  Parlor," 
from    Noel    Coward's    play. 


The  British  Gov't  film  bureau  is  operat- 
ing at  a  very  small  profit.  Propaganda  films 
are    made    and    hired    to    the    industry. 


Eddie  Klein  has  left  London  for  Paris  and 
other  Continental  points.  He  will  return  to 
London   before   sailing   for   New   York. 


The  premiere  of  "Metropolis,"  due  for  the 
Marble  Arch  Pavilion  March  14,  will  not  be 
held    until    the    21st. 


The  annual  dinner  of  the  Cinematograph 
Exhibitors'  Assn.  was  held  during  the  past 
week.  The  Rt.  Hon.  Sir  Philip  Cunliffe-Lis- 
ter  was  the  guest  of  honor. 


"What    Price    Glory"    was    trade-shown    re- 
cently. 


Graham    Wilcox's    "White    Heat"    has    Leen 
sold  to   Frederick   Zelnick   for   Germany. 


RICHMOUNT  P!CTURES,'lnc. 

723  7th  Avenue  New  York  City 

D.  J.  MOUNTAN,  Pre*. 

Exclusive  foreign  represen- 
atives  for  Rayart  Pictures 
Corporation  and  other  lead- 
ing independent  producers 
and  distributors. 

Cable  AddreM:  RICHPICSOC.  Parto 
Cable    Adreii:    DEEJAY.    London 
Cable   Addreaa:    RICHPIC.   N.   T. 

Exporting  only    the    best   in 
Motion  Pictures 


Capital  Production  Exporting  Co. 

Inc. 

"Production*  of  Merit" 

Available  for  Immediate  Release 

SOCIETY  DRAMAS  TWO   REEL  COMEDIES 

WESTERN  FEATURES  NOVELTY  SHORTS 

STUNT  MELODRAMAS  TWO   REEL  WESTERNS 

A  Comprehensive  Une-Up  of  a  Large  Variety  of  Product 


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Cable  Address: 
PIXORPILM 


a 


"The  Rough  Riders" 

Paramount  Length:  12,071  /*. 

VASTLY  ENTERTAINING. 
COMEDY  ACTION  AND  TWO 
STIRRING  SEQUENCES  IN  THE 
LAST  HALF  THAT  MAKE  UP 
THE  FORMULA.  SURE  FOR 
BIG   MONEY. 

Cast.  ..  .Watch  Charles  Farrell's 
quick  rise  to  popularity.  It  is  cer- 
tain to  happen.  Noah  Beery  and 
George  Bancroft  splendid  comedy 
team.  Frank  Hopper,  fine  as  Roose- 
velt. Charles  Emmett  Mack's  un- 
fortunate death  ends  a  promising  ca- 
reer. Mary  Astor  better  than  ever 
before.  Fred  Bohler  good  as  ser- 
geant. 

Story  and  Production ....  Famous 
spent  plenty  of  money  on  this,  but 
you  see  it.  The  first  half  showing 
events  leading  to  the  Spanish-Ameri- 
can War  are  replete  with  comedy,  all 
of  it  good  and  some  unusual.  The 
last  half  shows  the  war  stuff,  the  cap- 
ture of  San  Juan  Hill.  The  sequen"^ 
one  where  Mack  discovers  his  innate 
courage  and  leads  the  charge  and 
the  second  where  Farrell  carries  the 
wounded  Mack  through  snipers  to 
the  hospital  tent.  The  entire  pic- 
ture is  sure-fire.  The  love  interest 
is  not  forced.  Rather  is  it  natural 
Victor  Fleming  has  turned  out  a 
most  creditable  piece  of  work. 

Direction Victor    Fleming; 

excellent. 

Author Hermann   Hagedorn 

Scenario John   Fish  Goodrich 

Photography Very   good 

"The  Gay  Old  Bird" 

Warners  Length:  6284  ft. 

GAGS  TOO  OLD  TO  BE  FUNNY. 
COMEDY  REPETITION  IS  THE 
PRODUCERS'  POPULAR  SIN. 
EVERYONE  WORKS  HARD 
BUT  THE  LAUGHS  ARE  FEW 
AND  FAR  BETWEEN. 

Cast. ...  Louise  Fazenda  puts  over 
whatever  laughs  there  are  in  the  pic- 
ture. She  has  several  earnest  co- 
workers in  Ed  Kennedy,  John  Stepp- 
ling,  Frances  Raymond,  Jane  Winton 
and  William  Demarest,  all  partners 
in  a  poor  plot. 

Story   and    Production Comedy. 

The  gags  that  make  up  "The  Gay  Old 
Bird"  have  had  their  feathers  plucked 
until  the  old  bird  must  be  screaming 
in  agony.  Producers  seem  to  be  well 
nigh  at  a  standstill  on  comedy  ma- 
terial. There  is  hardly  a  picture  is- 
sued that  doesn't  present  a  rehash  of 
a  plot  that  once  delivered  a  bag  of 
laughs.  But  that  was  before.  Louise 
Fazenda,  given  material  like  the  un- 
forgettable "Footloose  Widows," 
could  be  a  continual  scream.  In  a 
vehicle  like  "The  Gay  Old  Bird"  she 
has  hardly  a  show.  Her  attempt  to 
get  into  some  of  her  mistress'  clothes, 
which  are  several  sizes  too  small,  is 
the  bright  spot  of  the  picture.  The 
rest  of  it  is  slow  moving,  tedious  and 
the  bedroom  stuff  not  in  the  best 
taste. 

Direction Herman  Raymaker; 

lost  out  on   this  one. 

Author Virginia    Dale. 

Scenario Edward    Clark. 

Photography Virgil    Miller; 

good. 


Gloria  Swanson  in 

"The  Love  of  Sunya" 

United  Artists  Length:  7600  /(. 

CRYSTAL  GAZING  STORY 
GIVES  GLORIA  OPPORTUNITY 
TO  RUN  THE  SCALE  OF  EMO- 
TIONAL ACTING.  A  PERSON- 
AL ACHIEVEMENT  IN  A  WELL 
HANDLED  PRODUCTION. 
YARN  OBVIOUS. 

Cast.... The  star  scores  heavily  in 
a  part  that  was  cut  to  meet  her  per- 
sonality. It  will  delight  all  her  fol- 
lowing, giving  her  a  chance  to  emote 
all  over  the  screen.  Some  fine  char- 
acter interpreations  by  Andres  De 
Segurola,  Anders  Randolf  and  Ivan 
Lebedeff. 

Story  and  Production Drama, 

from  stage  play,  "Eyes  of  Youth." 
Gloria  Swanson  is  forced  to  choose 
between  several  loves.  A  wanderine 
gypsy  reveals  to  her  throu^  a  crvs- 
tal  her  future  with  the  impresario 
in  Paris,  then  with  the  rich  finan<-:-  - 
These  two  sequences  furnish  the 
story,  also  they  give  Gloria  a  chance 
to  run  the  scale  of  emotional  panto- 
mime, which  she  does  well.  The 
crystal  gazing  shows  her  that  happi- 
ness lies  with  her  poor  but  honest 
sweetheart.  The  effects  with  the 
crystal  are  unusual  and  effective.  The 
supporting  cast  are  mainly  stock  char- 
acters playing  stock  parts. 

Direction Albert    P^ker: 

better  tha"   material. 

Authors    Charles   Guernon, 

Max   Marc  in 

Scenario Earl    Browne 

Photography Robert    Martin  ; 

splendid.  , 

"High  Hat^ 

First  National  Length:  6161  ft. 

THE  FANS'  DELIGHT- 
SHOWS  HOW  THE  MOVIES 
ARE  MADE.  INTIMATE  STU- 
DIO STUFF  CERTAIN  TO  IN- 
TEREST BUT  THE  STORY 
DOESN'T  AMOUNT  TO  MUCH. 

Cast.  .  .  .Ben  Lyon  a  struggling  ex- 
tra, too  sleepy  to  act  until  the  Roma- 
noff pearls  are  stolen.  Mary  Brian 
the  girl  and  Sam  Hardy  a  marcelled 
comedian.  Lucien  Prival  the  tem- 
peramental director  doing  an  unmis- 
takable take-off  of  Von  Stroheim. 
Others  Iris  Gray,  lone  Holmes,  Jack 
Ackroy.d. 

Story  and  Production. ..  .Comedy. 
James  A.  Creelman  and  Melville 
Baker  hit  upon  a  right  clever  little 
idea  in  "High  Hat"  and  at  the  start 
it  promised  to  be  a  genuine  treat.  The 
true  fan  virtually  eats  up  any  inside 
"dope"  on  the  movies.  "High  Hat" 
begins  its  adventures  in  a  studio  with 
Jerry,  a  likable,  lazy  extra,  as  the 
hero,  a  temperamental  fellow  for  a 
director  and  a  pretty  girl  as  the  ward- 
robe mistress.  The  rest  of  the  plot 
hardly  means  a  thing  but  the  busi- 
ness in  the  studio  showing  how  rain 
scenes,  snow  storms,  and  the  like  are 
faked,  is  bound  to  thrill  the  audience. 
Jerry  mistaking  property  pearls  for 
valuable  Romanoff  gems  and  trying 
to  be  a  hero  isn't  a  riot. 

Direction James  A.  Creelman; 

fair. 

Authors    Jas.    A.    Creelman- 

Melville    Baker. 

Scenario    Same. 

Photography   Good. 


John  Barrymore  in 

"The  Beloved  Rogue" 

United  Artists  Length:  9264  ft. 

POPULARITY  OF  BARRY- 
MORE,  A  BIG  SCALE  PRODUC- 
TION AND  A  LIVELY  TALE 
WITH  HISTO.RIC  BACK- 
GROUND WILL  MAKE  THIS 
ATTRACTIVE. 

Cast....  The  handsome  Barrymore 
sacrifices  considerable  when  he  dons 
a  clown's  makeup.  Jests  and  romps 
for  the  most  part  but  his  admirers 
will  find  a  generous  share  of  roman- 
tic scenes  as  well.  Marceline  Day 
fair.  Conrad  Veidt  outstanding  as 
Louis  XI.  Others  Lawson  Butt, 
Henry  Victor,  Slim  Summerville, 
Mack  Swain,  Nigel  de  Brulier,  Lucy 
Beaumont,  Otto  Matieson,  Jane  Win- 
ton,  Rose  Dione,  Bertram  Grassby. 
Story  and  Production.  ...  Dramatic 
romance.  That  "The  Beloved  Rogue" 
is  not  strictly  "Francois  Villon"  prob- 
ably means  little  or  nothing  at  the 
box  office.  The  picture  is  sure-fire 
hokum  with  Barrymore  splendid  in 
a  role  somewhat  out  of  the  ordinary 
for  him,  and  a  production  replete 
with  fine  sets  and  lavish  display.  How 
the  devil-may-care  Villon  outwits  his 
king,  himself  the  king  of  fools,  fur- 
nishes as  lively  a  series  of  episodes 
as  the  most  expectant  fan  could  ask 
for.  The  picture  will  undoubtedly 
merit  the  decided  approval  of  the  fan 
crowd. 

Direction Alan    Crosland; 

first  rate. 

Author Paul   Bern 

Scenario Paul  Bern 

Photography Joe    August; 

very    fine. 

Tom  Mix   in 

"The  Broncho  Twister" 

Fox  Length:   5435  ft. 

TOM  MIX  AGAIN  KNOCKS 
'EM  DEAD.  TEARS  THROUGH 
FIVE  REELS  SUPPLYING  HIS 
USUAL  LINE  OF  STUNTS  AND 
THRILLS.  STORY  COMMON- 
PLACE. 

Cast.  .  .  .  Mix  plays  to  his  following 
with  the  customary  stunts  kee^-'ng 
him  busy  from  start  to  finish.  Paul 
Nicholson  and  Malcolm  Waite  are 
the  leaders  of  the  opposition  and 
Helene  Costello  is  the  girl.  Others 
Dorothy  Kitchen,  Doris  Lloyd, 
George   Irvine 

Story  and  Production.  ..  .Western. 
Tom  Mix  has  been  offering  a  better 
line  of  stories  than  that  found  in 
"The  Broncho  Twister"  but  where 
they  come  out  for  his  stunts  and  the 
action  alone  there  will  probably  be 
no  fault  found.  It  has  action  galore 
even  if  it  does  spread  itself  'all  over 
the  place  in  no  very  consistent  fash- 
ion. Tom  again  knocks  his  advers- 
aries for  a  row  of  pins  and  he  ham- 
mers away  until  all  his  opponents  are 
correctly  disposed  of  .  A  ranch  house 
is  the  scene  of  a  prolonged  battle  in 
which  Tom  dives  in  and  out  of  win- 
dows, on  and  off  of  horses,  with  a 
few  chases  thrown  in  for  good  meas- 
ure. All  right  for  the  loyal  Mix- 
rooters  but,  on  the  whole,  just  av- 
erage  western   fare. 

Direction Orville    Dull ; 

fair. 

Author Adela  Rogers  St.  John 

Scenario John    Stone 

Photography Dan   Clark ; 

good. 


John  Gilbert  in 

"The  Show" 

M-G-M  Length:   6309  ft. 

NOVEL  BUT  MECHANICAL 
IN  ITS  THRILLS.  FANTASTIC 
TALE  WITH  TOD  BROWNING 
SUPPLYING  HIS  USUAL  AR- 
RAY OF  IMAGINATIVE 
TOUCHES. 

Cast. ..  .Gilbert  passes  up  the 
handsome  hero  to  play  a  carnival 
barker.  Renee  Adoree  plays  with 
her  customary  excellent  restraint 
Lionel  Barrymore  a  scheming  villain 
Gertrude  Short  and  Edward  Con- 
nelly  good. 

Story  and  Production Melo- 
drama. Tod  Browning  again  sup- 
plies his  vivid  imagination  and  al- 
most lets  it  run  riot.  He  has  made 
of  "The  Show"  a  picture  at  turns 
weird  and  fantastic  with  the  atmos- 
phere of  a  side  show  striving  to  serve 
as  plausible  excuse  for  the  grotesque 
events  that  transpire.  It's  a  wild  lot 
of  business  these  side  show  fakirs  put 
over  but  it  all  boils  down  to  a  hero- 
villain-girl  affair  with  the  terror  of 
the  three  using  one  of  the  side  show 
acts  as  a  brand  new  exit  for  the  hero. 
True  it  is  a  screaming  thrill  when 
Barrymore  all  but  beheads  the  curly 
haired  John  because  he  is  loved  by 
Renee.  That  is  the  logical  end  of 
"The  Show"  but  the  story  rambles 
on   and   on. 

Direction Tod     Browning; 

fine   at   first  but   fades   to   average. 

Author ....  Chas.    Tenney    Jackson. 

Scenario Waldemar    Young. 

Photography John    Arnold; 

good. 


"The  Wreck" 

Columbia  Length:  5631  ft. 

MELODRAMA  OF  ADE- 
QUATELY THRILLING  PRO- 
PORTIONS. PLOT  RATHER 
CLEVERLY  CONSTRUCTED 
AND  LIKELY  TO  KEEP  THEM 
GUESSING. 

Cast.  ..  .Shirley  Mason  always  de- 
pendably pleasing  and  Malcolm  Mc- 
Gregor a  fine  clean  cut  hero.  Francis 
MacDonald  the  slouch  hat  crook  who 
makes  life  miserable  for  pretty  Shir- 
ley. Others  Frances  Raymond, 
James  Bradbury,  Jr.,  Barbara  Ten- 
nant. 

Story  and  Production. ..  .Melo- 
drama. "The  Wreck"  naturally  con- 
tains a  certain  degree  of  inconsistency 
and  coincidence  but  since  it  supplies 
the  demand  for  thrills,  romance  and 
the  other  audience  favorites  it  can  be 
depended  upon  to  fill  the  bill  very 
nicely.  There  is  a  head-on  collision 
as  the  big  thrill,  quite  realistically 
staged,  too.  Shirley  Mason  is  the 
heroine  with  a  charmed  life.  She  sur- 
vives a  train  wreck  and  an  auto 
spill,  either  of  which  should  have 
been  sufficient  to  have  ended  her 
career  right  there.  But  she  was  due 
to  sail  on  to  a  happy  ending,  which 
is  as  it  should  be  for  the  Tans  won't 
stand  for  anything  else.  They'll  be 
well  pleased  with  the  way  the  story 
works   out. 

Direction Wm.    Craft; 

satisfactory. 

Author Dorothy  Howell. 

Scenario  Dorothy  Howell. 

Photography    Wm.    Fildew; 

good. 


THE 


Sunday,  March  20,  1927 


-C&HH 


DAILY 


"Rubber  Tires" 

P.  ft.  C.  Length:  6503  ft. 

GOOD  LITTLE  AUDIENCE 
PICTURE  IN  SPITE  OF  SOME 
OF  THE  PLOT'S  ABSURDITIES. 
THE  AUTO  TOURIST  OFFERS 
FOOD   FOR   COMEDY. 

Cast Bessie     Love    cute    and 

thoroughly  pleasing  as  the  girl  who 
drives  from  coast  to  coast.  Harrison 
Ford  the  mild  enough  hero  and 
others  Erwin  Connelly.  Junior  Cogh- 
lan.  May  Robson,  John  Patrick, 
Clarence   Burton. 

Story   and    Production Comedy. 

The  idea  should  serve  to  interest  a 
big  majority  of  any  audience  in  view 
of  the  popularity  of  summer  touring. 
The  storv  presents  the  attempt  of 
a  New  York  girl  to  reach  the  coast 
via  the  rubber  tire  route  after  she 
loses  her  job  and  invests  the  family 
savings  in  a  broken  down  car.  Hero 
trails  her  in  a  car  without  a  motor 
by  begging  tows  of  other  travelers. 
There  isn't  much  to  the  plot  but  the 
comedy  incident  is  good  and  some 
of  the  business  coincident  to  recog- 
nized troubles  of  the  motorist  will 
give  the  veterans  who  know  about  it 
a  good  laugh.  The  girl  wins  a  big 
reward  when  it  is  discovered  that  she 
owns  the  first  car  produced  by  a  cer- 
tain company  who  wants  to  use  it  for 
an  advertising  campaign. 

Direction Alan   Hale ; 

good. 

Author Frank  Condon 

Scenario Zelda   Sears- 

Tay  Garnett 

Photography Robt.  Newhard; 

good. 


Thomas  Meighan  in 

"Blind  Alleys" 

Paramount  Length:    5597  ft. 

MIGHTY  WEAK  STORY. 
MEIGHAN  AND  SUPPORTING 
CAST  GOOD  AND  FRANK 
TUTTLE'S  DIRECTION  COM- 
PETENT BUT  EVEN  THESE 
DON'T  HELP  ENOUGH. 

Cast.  ...  Meighan,  minus  his  rol- 
licking good  humor,  not  the  grand 
hero  the  fans  want  him  to  be.  A 
sorry  choice,  this  latest  vehicle.  Greta 
Nissen  a  brunette  for  the  occasion. 
Evelyn  Brent  suitable.  Others  Hugh 
Miller,  Tom  Chalmers. 

Story  and  Production ....  Dramatic 
romance.  "Blind  Alleys"  offers 
Meighan  about  the  poorest  vehicle  he 
has  had  in  many  moons.  The  plot 
is  weak,  implausible,  and  the  constant 
unhappy  coincidences  upon  which  the 
development  is  based,  is  more  than 
apt  to  try  the  patience  of  even  the 
very  enduring  soul.  Tom  and  his 
bride  are  separated  through  unfortun- 
ate circumstances  and  kept  apart  by 
the  ensuing  session  of  incidents,  each 
struggling  to  find  the  other  and  each 
forced  to  conclude  that  the  other 
has  deserted  the  family  camp.  When 
the  trick  coincidences  kept  piling  on, 
the  Paramount  Theater  audience  took 
to  laughing  but  there  was  no  sign 
that  these  things  were  intended  to  be 
funn3'.     NoT  up  to  snuff  for  Meighan. 

Direction Frank  Tuttle; 

did  about  the   best  he   could. 

Author Owen    Davis. 

Adaptation Emmet  Crozier. 

Photography Alvin    Wyckoff; 

a:ood. 


"What  Every  Girl  Should 
Know" 

Warners  Length:  6281  ft. 

FAIRY  TALE  FORMULA 
WITH  THE  SOBS  COMING 
FIRST  FOLLOWED  BY  THE 
SUGAR-COATED  HAPPY  END- 
ING.    AVERAGE  FARE. 

Cast.  ..  .Patsy  Ruth  Miller  the 
plucky  little  heroine.  She  plays  a 
good  game  of  tennis,  too.  Mickey 
McBain  her  cute  little  brother  and 
Carl  Nye  her  unfortunate  big  brother. 
Ian  Keith  conspicuous  for  his  over- 
acting. 

Story  and  Production.  .  .  .Romance. 
Just  what  it  is  that  every  child  should 
know,  nobody  knows — or  at  least 
they  are  not  likely  to  know  if  they 
depend  upon  the  picture  to  tell  them. 
It  might  be  most  anything,  so  much 
happens  in  the  course  of  the  six  reels 
or  more.  The  story  is  another  Cin- 
derella version  with  the  poor  heroine 
and  her  clinging  little  brother  placed 
in  an  institution  after  their  big 
brother  is  "sent  up."  Comes  the  un- 
derstanding heart  who  falls  in  love 
with  Mary,  marries  her  and  has  her 
brother  released  as  a  wedding  pres- 
ent. The  path  that  the  story  follows 
has  been  well  trodden.  The  develop- 
ment is  obvious  and  unless  they  art- 
over  blessed  with  tenderness  they 
won't  feel  many  tugs  at  their  heart 
strings. 

Direction Charles   F.   Reisner; 

coudn't    do    a    whole    lot    better. 

Author John  Wagner 

Scenario Lois   Jackson 

Photography David    Abel; 

satisfactory. 


"Cheaters" 

Tiffany  Length:  6000  ft. 

FAIRLY  ENTERTAINING 
CROOK  MELODRAMA.  ELIMI- 
NATION OF  THE  LAGGING 
TEMPO  IN  MIDDLE  REELS 
WOULD  HAVE  MADE  IT  CON- 
SIDERABLY BETTER. 

Cast Pat    O'Malley    and    Helen 

Ferguson  the  reformed  crook  sweet- 
hearts find  it  difficult  trying  to  go 
straight.  George  Hackathorne  a 
weakling  and  Lawford  Davidson  the 
usual  villain.  Others  Claire  McDow- 
ell,    Helen    Lynch,     Max    Davidson, 

Story  and  Production.  ..  .Melo- 
drama. Oscar  Apfel  got  his  story  off 
to  a  slow  but  rather  amusing  start, 
gathered  a  better  interest  as  he  pro- 
ceeded, slumped  again  along  toward 
the  middle  reels  and  finally  ended  up 
with  a  first  rate  melodramatic  se- 
quence. A  more  consistent  develop- 
ment would  have  made  "Cheaters"  a 
lot  better  entertainment.  It  is  the 
old  tale  about  the  attempts  of  crooks 
to  go  straight  with  old  pals  and  the 
cops  ever  on  their  trail  threatening 
to  throw  them  off  the  straight  and 
narrow.  There  is  the  usual  amount 
of  comedy,  a  romantic  strain  and  a 
heart  interest  angle  in  the  introduc- 
tion of  a  shell  shocked  war  veteran 
and  the  mother  who  believes  him 
dead.  "Cheaters"  offers  an  average 
entertaining   melodrama. 

Direction     Oscar    Apfel ; 

not   consistent. 

Author Harry  Kerr. 

Scenario Wm.    Clifford. 

Photography Jos.  Dubray- Allen 

Davey;  good. 


George    Walsh    in 

"His  Rise  To  Fame" 

Excellent  Pic.-S.  R.  Length :  5,790  ft. 
PRIZEFIGHT  PICTURE  WITH 
GOOD  MORAL  SLANT  SHOULD 
GET  THE  SMALL  TOWN  VOTE. 
STAR  PUTS  OVER  THRILLS 
AND  ACTION  WITH  A  PUNCH. 

Cast George  Walsh  has  engag- 
ing personality  and  holds  the  interest 
all  the  way.  Bradley  Barker  a  regu- 
lation villain.  Peggy  Shaw  a  pleas- 
ing heroine.  William  G.  Nally  and 
Ivan  Linow  good  character  parts. 
Mildred  Reardon  and  Martha  Petelle 
well  cast. 

Story  and  Production.  .  .  .Drama  of 
the  prize  ring.  The  old  tried  and  true 
plot  of  the  young  man  battling 
against  heavy  odds  to  make  good 
and  win  the  respect  of  the  heroine. 
The  villain  works  overtime  to  thwart 
the  hero  and  win  the  girl,  but  of 
course  courage  and  honesty  win 
through  in  the  end.  Lots  of  melo- 
dramatic thrills,  suspense  and  action. 
The  highlight  is  a  private  prizefight 
in  which  the  hero  is  framed  to  lose 
after  he  has  licked  the  stuffings  out 
of  his  opponent.  The  plot  is  very 
obvious,  but  pictured  with  a  sincerity 
that  carries  it  over.  George  Walsh's 
likeable  personality  holds  the  inter- 
est through  a  commonplace  story. 

Direction Bernard  McEveety; 

good. 

Author Victoria  Moore. 

Scenario Victoria    Moore. 

Photography.  .Marcel  Le  Picard; 
good. 


Bill  Cody  in 

"Arizona  Whirlwind" 

Pathe  Length:  4134  ft. 

A  WHIRLWIND  OF  ACTION, 
TOO.  THE  RIP  ROARING  TYPE 
OF  WESTERN,  WITH  A  GOOD 
STORY  AND  PLENTY  OF  FAST 
MOVING  INCIDENT. 

Cast. ...  Likable  and  a  fine  rider. 
The  admirers  of  western  heroes 
should  be>  piling  up  a  certain  degree 
of  interest  in  Cody.  Margaret  Hamp- 
ton the  blonde  of  the  occasion  and 
Dave  Dunbar  the  desperado.  Hughie 
Mack   the   comedian. 

Story  and  Production.  ...  Western. 
It's  the  gold  mine  again  but  in  spite 
of  the  ring  of  familiarity  of  Carl  Kru- 
sada's  story  affects  a  briskness  and 
snap  that  makes  it  thoroughly  good  en- 
tertainment. The  hero  pulls  a  few  new 
stunts  in  his  capture  of  the  villain 
and  otherwise  manages  to  make 
things  interesting.  His  father  had 
been  killed  and  the  map  of  the  gold 
mine  stolen.  It  was  up  to  hero  to 
prove  that  the  mine  really  belonged 
to  the  settlers  and  also  to  avenge  his 
father's  death.  He  goes  about  it  in 
business-like  fashion,  bent  on  getting 
his  man,  all  of  which  supplies  a  cork- 
ing fine  line  of  action  and  thrills  plus 
the  customary  romance. 

Direction Wm.  J.  Craft; 

first  rate. 

Author Carl  Krusada 

Scenario Same 

Photography Art    Reeves ; 

good. 


"Tarzan  and  the  Golden 
Lion" 

F.  B.  O.  Length:  5807  ft. 

PRETTY  FARFETCHED.  HOW- 
EVER, IT  HAS  A  RATHER  NEW 
ORDER  OF  THRILLS  AND  AT- 
MOSPHERE THAT  MIGHT 
PROVE  DISTINCTLY  ATTRAC- 
TIVE. 

Cast.  ..  .James  Pierce  the  back-to- 
nature  hero  who  has  the  golden  lion 
in  his  power.  Edna  Murphy  the 
pretty  blonde  heroine.  Others  Har- 
old Goodwin,  Dorothy  Dunbar,  Rob- 
ert Bolder,  Fred  Peters. 

Story  and  Production.  ..  .Melo- 
drama. The  picture  is  decidedly  out 
of  the  ordinary.  It  has  that  much  in 
its  favor  but  the  weird  concoctions 
that  make  up  its  situations  are  quite 
farfetched  and  require  an  overdose 
of  imagination  if  they  would  be  prop- 
erly enjoyed.  The  thrills  are  of  a 
fairly  new  order  and  the  introduction 
of  wild  animals  will  undoubtedly 
make  the  picture  doubly  appealing 
for  the  younger  element.  It  is  an 
adventurous  sort  of  yarn  that  they 
should  like.  Tarzan  is  a  sort  of 
back-to-nature  man  who  lives  in  the 
African  jungle  region.  The  search 
for  the  mysterious  city  of  diamonds 
and  the  attacks  of  a  native  band  led 
by  daring  leader,  the  capture  and  re- 
covers of  the  heroine,  provide  the 
thrills. 

Direction J.  P.  MacGowan; 

fair. 

Author. . . .  Edear   Rice   Burroughs. 

Scenario    Wm.   E.   Wing 

Photography    Jos.    Walker; 

satisfactory. 


Art  Acord  in 

"Set  Free" 

Universal  Length:  4634  ft. 

ALL  THE  USUAL  WESTERN 
BUSINESS.  THE  OLD  GOLD 
MINE  AGAIN  DOING  DUTY 
AND  THE  HERO-VILLAIN- 
GIRL  TRIO  PURSUING  THEIR 
CUSTOMARY   ROUTES. 

Cast.  ..  .Acord  the  easy  going,  but 
hard  fisted,  hero  who  earns  the  in- 
evitable reward.  She  is  Olive  Has- 
brouck,  the  cute  little  heroine.  Claude 
Payton  the  rascal  of  the  party  and 
others  the  regulation  western  types. 

Story  and  Production.  ...  Western. 
There  is  so  little  variation  to  the  av- 
erage run  of  westerns  that  they 
might  easily  be  given  stock  numbers 
and  adequately  described.  "Set  Free" 
is  the  gold  mine  formula,  providing 
the  expected  array  of  action,  romance 
and  thrills  but  deviating  not  the 
slightest  from  the  beaten  path. 
Acord's  pet  horse  and  dog  are  intro- 
duced to  gather  in  a  human  interest 
touch  but  otherwise  the  business  of 
the  plot  is  pretty  trite.  Acord  is  out 
to  save  the  pretty  little  girl  from 
marrying  a  rascal  who  takes  this 
means  of  securing  a  valuable  gold 
mine  which  the  girl  owns  although 
she  is  not  aware  that  it  is  worth 
anything.  Hero  succeeds  amid  much 
action  and  thrills  and  wins  the  girl 
himself. 

Direction Art  Rosson; 

conventional. 

Author Harrison  Jacobs 

Scenario Same 

Photography Eddie  Linden; 

good. 


HOLLYWOOD 
HAPPENING  S 


^NEWSPAPER 
o/^FILMDOM 


' 


AHDWEEKLY 
FILM  DIGEST 


By 

Harvey  E.  Qausman 


King  Vidor's  Next 

"The  Crowd"  has  been  selected  as 
the  definite  title  for  King  Vidor's 
new  M-G-M  special,  an  original  of 
big  city  life. 


Sterling  Completes  "First  Degree" 

Reginald  Wright  Kaufman's  story,  'In  the 
First  Degree",  has  been  completed.  Alice 
Calhoun  heads  the  cast,  supported  by  Gayne 
Whitman,  Gareth  Hughes,  and  Bryant  Wash- 
burn. Minor  roles  are  played  by  Trilby 
Clark,    Joseph    Girard    and    Charles    Meaken. 

New  "Wisecracker"  Series 

The  title  of  the  fourth  "Wisecracker"  ser- 
ies for  F.B.O.  has  been  changed  from  "Sur- 
vival  of   the   Fattest"   to   "Oily   Boyd." 


Kirkland    Directing    "Gingham    Girl" 

"The  Gingham  Girl",  will  be  David  Kirk- 
land's  next  assignment  for  F.B.O.  Ewart 
Adamson  is  preparing  the  continuity  of  the 
story   which   is   by   Daniel    Kussel. 

Choose   War   Comedy   Title 

"Lost  At  The  Front"  is  the  final  title  given 
to  the  Asher,  Small  &  Rogers  war  comedy 
featuring  Charlie  Murray  and  George  Sid- 
ney previously  known  as  "Big  Bertha".  The 
production  is  scheduled  for  release  in  May  as 
part  of   First   National's   "Big   Eleven"   group. 

Filming  Tank  Corps  Picture 

"The  Patent  Leather  Kid,"  First  National's 
production  of  the  tank  corps,  is  now  at  the 
mid-way  production  mark,  it  is  stated  by  Al 
Rockett.  Major  John  G.  MacDonnell  is  ad- 
vising  with   director    Alfred    Santell. 

Ethlyne  Claire  in  Feature 

Ethlyne  Clair  has  been  engaged  by  Univer- 
sal to  support  Al  Wilson,  stunt  aviator,  in 
"The  Sky  Rider".  Others  are  William  Ma- 
Ian,  William  Clifford,  Frank  Rice,  Billy  Ned 
Jones,  Joe  Bennett,  Frank  Tomick  and  Art 
Goebel. 


Ruth  Dwyer  Supports  Monty  Banks 

Ruth  Dwyer  has  been  selected  as  the  lead- 
ing lady  for  Monty  Banks  in  "A  Perfect 
Gentleman". 


Preparing   "Viennese   Lovers" 

Two  of  Universal's  stars  will  be  seen  in  a 
European  picture  soon  to  go  into  production 
at  Universal  City.  Mary  Philbin  and  Jean 
Hersholt  will  share  stellar  honors  in  "Vien- 
nese Lovers".  It  will  be  produced  under  the 
supervision  of  Paul  Kohner. 

Barry    Play    for    Marion    Davies 

Marion  Davies  has  begun  work  on  her 
new  production,  "Quality  Street,"  an  adap- 
tation of  Sir  James  Barrie's  play  of  provin- 
cial England  during  the  Napoleonic  wars,  at 
M-G-M.  Supporting  cast  includes  Helen  Jer- 
ome Eddy,  Flora  Finch,  Margaret  Seddon, 
Marcelle  Corday  and  Kate  Price.  The  pic- 
ture   is    being   directed    by    Sidney    Franklin. 


Roche   Story  for  Fox 

"Rich,  But  Honest",  based  on  a  story  by 
Arthur  Somers  Roche,  is  in  production  at 
Fox  studio.     Albert  Ray  is  the  director. 


New   Metropolitan  Production 

Sonya  Levien,  scenario  writer,  is  now  pre- 
paring the  continuity  on  "Harp  in  Hock" 
*oon  to  go   into  production  at   Metropolitan. 


HAPOLD 
SHUMATE! 

Writing  for 

FOX 

In  Production 

OUTLAWS  OF  RED  RIVER 

Starring  TOM  MIX 


Underworld  Theme 
The  Vogue 

THE  motion  picture  is  going 
to  mirror  life  in  the  under- 
world next  season,  with  a  num- 
ber of  pictures  of  this  type 
forecast.  Crook  dramas  are  in 
favor  on  Broadway  legitimate 
stages  and  the  signs  point  to 
a  similar  vogue  on  the  screen. 
Famous  has  ambitious  plans 
for  "Underworld,"  a  story  writ- 
ten by  Ben  Hecht.  The  com- 
pany expects  to  make  it  one  of 
its  big  pictures  for  next  sea- 
son. John  Colton  now  is  writ- 
ing an  underworld  story  for 
M-G-M,  and  Fox  has  plans  for 
a  picture  of  this  type  which 
Raoul  Walsh  is  to  direct  with 
Victor  McLaglen  starred.  A 
number  of  other  companies  are 
reported  preparing  crook  dra- 
mas for  early  production. 


Improved  Studio  Mechanics 
The  DeMille  Studio  has  installed 
on  a  new  stage  an  overhead  mono- 
rail tram  system,  which  facilitates 
the  handling  of  large  arc-lights, 
heavy  "props",  sections  of  sets,  etc. 
Largely  because  of  the  efficiency  of 
this  new  system  Donald  Crisp,  di- 
rector of  "Vanity",  has  been  able  to 
keep  three  days  ahead  of  his  shoot- 
ing schedule.  The  other  five  stages 
at  the  DeMille  plant  are  to  be  sim- 
ilarly equipped  in   the  near  future. 


Melville  Brown  Directing  Army  Film 

Melville  Brown  is  preparing  his  next  ve- 
hicle for  Universal,  "You're  in  the  Army 
Now."  The  story  was  written  by  Stuart  N. 
Lake  and  is  being  scenarized  by  John  Cly- 
mer. 


Florence  Turner  in  "Chinese  Parrot" 

Florence  Turner  has  been  added  to  the 
cast  of  "The  Chinese  Parrot,"  Universal  pro- 
duction  being   directed   by    Paul   Leni. 

Johnny  Hines'  Next 

C.  C.  Burr  has  secured  Elmer  Davis'  Lib- 
erty Magazine  story,  "White  Pants  Willie." 
as  Johnny   Hines'  next   First  National   vehicle. 


Whew... 


"Ten  Modern  Commandments"  Start 
Production  has  started  on  "Ten 
Modern  Commandments,"  Esther 
Ralston's  latest  vehicle  for  Para- 
mount.    Dorothy  Arzner  is  to  direct. 


Edythe    Chapman    Signed 

Edythe  Chapman  has  been  signed  by  John 
McCormick  for  a  supporting  role  in  "Naughty 
but    Nice" 


Metropolitan    Signs    Scenarist 

Raymond  Cannon  has  been  signed  by  Wil- 
liam Sistrom  of  the  DeMille-Metropolitan  stu- 
dios to  write  the  scenario  for  "The  Rejuve- 
nation of  Aunt  Mary".  Earl  C.  Kenton  will 
direct,  with  Harrison  Ford,  Phyllis  Haver  and 
May  Robson  in  featured  roles. 


Hal    Roach    Re-Signs   Joe    Cobb 

Joe  Frank  Cobb,  the  fat  youngster  of  "Our 
Gang"  comedies  has  just  signed  a  new  long 
term  contract  with  Hal  Roach  to  continue  in 
his  comedies,  which  hereafter  will  be  released 
by    M-G-M.  

Warners   Signs   Fred   Jackman 

Fred  Jackman.  director  of  technical  and 
mechanical  effects  for  DeMille  on  "King  ot 
Kings",  has  been  signed  to  act  in  similar 
capacity    for    Warner    Bros'.    "Noah's    Ark". 


Flobelle  Fairbanks  in  "The  Climbers" 

Flobelle  Fairbanks  has  been  signed  for  the 
ingenue  role  in  "The  Climbers"  which  will 
be    Irene    Rich's    next    vehicle    for    Warners. 


Ruth   Perrine   in   "Dumb    Belles" 

The  initial  picture  in  whicli  Ruth  Perrine, 
winner  of  the  "Film  Fun"  girl  contest,  ap- 
pears has  been  titled  "Dumb  Belles",  an  Edu- 
cational-Billy   Dooley    Comedy. 


"Rich   Men's   Sons"  Starts 

Shooting  has  started  on  the  first  scenes  of 
Columbia's  "Rich  Men's  Sons"..  The  new 
production  is  based  on  "The  Lightning  Ex- 
press' and  was  adapted  for  the  screen  by 
Dorothy    Howell. 


Columbia    Signs    Marjorie    Bonner 

Marjorie  Bonner  has  been  signed  for  an 
important  role  in  Columbia's  production.  "Poor 
Girls."  This  addition  completes  the  cast 
who  will  appear  in  support  of  Dorothy  Kevier 
and   Edmund   Burns. 


Warners  Finish  Two 
Production  on  two  more  features 
reached  completion  this  week  at 
Warners.  These  are  "A  Million  Bid" 
and  "Matinee  Ladies"  which  will 
form  part  of  the  spring  group  of  re- 
leases.  

Del  Lord's   Company  on  Location 

The  Duncan  Sisters  are  in  Lake  Tahoe,  to 
spend  a  month  on  location  filming  scenes  for 
"Topsy  and  Eva".  The  party  includes  Del 
Lord,  director,  Gibson  Gowland,  Nils  Aster, 
Imogene  Robertson  and  Noble  Johnston. 
Gowland  is  cast  as  Simon  Legree  and  Johns- 
ton as  Uncle  Tom.  The  picture  is  being 
made  under  supervision  of  John  W.  Consi- 
dine,   Jr.  

Complete    Roach   Comedy 

The  latest  Roach  Star  comedy,  just  com- 
pleted by  Fred  Guiol  and  now  being  titled 
by  H.  M.  Walker  and  edited  by  Richard 
Currier   is   called    "Why   Girls    Love   Sailors." 


The  Life  of  Los  Angeles 
Centers  at  the 
Ambassador's 

Famous 
Cocoanut  Grove 


-«« 


|  ! 

J   Special  Nights  Tues.  and  Sat.  f 
College   Night  Every  Friday  | 


WHAT'S    GOING    ON 

AND   WHO'S   WHO 

FROM    STUDIO    STAGES 

AROUND    NEW    YORK 

Eastern  Studios 

A    WEEKLY    DIGEST 

OF     SNAPPY     ITEMS 

COVERING    EASTERN 

PICTURE    PRODUCTION 



Meighan   Starts   May   2 
Thomas      Meighan's      next      story, 
hich  will  be  made  on  the  Coast,  is 
cheduled   to   go   into    production    on 
ay  2.     No  director  has  been  named 
but    Alvin    Wyckoff   will    handle    the 
:amerawork.     Meighan  is   now  visit- 
ing White  Sulphur  Springs,  W.  Va. 


Dix  to  Coast 
Richard  Dix  is  en  route  to  Holly- 
wood, where  he  will  work  in  an  orig- 
inal story  being  written  by  Ray  Har- 
ris and  Sam  Mintz.  Malcolm  St. 
Clair  will  direct,  with  Edward  Cron- 
jjager  in  charge  of  photography. 


Marie    Halvey    in    Hollywood 

Marie  Halvey,  continuity  girl,  long 
a  member  of  the  Herbert  Brenon 
unit,   is   now   in   Hollywood. 


Continue  Department 
The  Paramount  Long  Island  stu- 
dio research  department  is  to  be  con- 
tinued, with  Harold  Hendee  in 
charge.  As  heretofore,  the  depart- 
ment will  do  much  for  'the  Coast 
studio. 


Makes    Canal   Trip 
Olive    Borden,    who    recently    fin- 
ished work  in  "The  Joy  Girl",  is  re- 
turning to  the  Coast  via  the  Canal. 


Hardy  on  Vacation 
Sam  Hardy,  who  is  featured  in 
"Broadway  Nights"  and  who  is  to 
play  in  "Dance  Magic,"  which  will 
be  produced  by  Robert  T.  Kane,  is 
spending  his  vacation  at  the  home  of 
his  parents  in  New  Haven. 


Lovering  Leaves  for  West 

Otho  Lovering,  veteran  film  edi- 
tor, leaves  today  for  Hollywood.  He 
recently  finished  cutting  and  editing 
"Knockout  Reilley".  He  will  be  at- 
tached to  the  Dix  unit. 


Bennett  in  W.  C.  Field's  Film 

J.  Moy  Bennett  is  finishing  work 
at  the  Famous  Studios  in  Long  Is- 
land City  in  W.  C.  Field's  new  pic- 
ture. 


Sterling  Gets  "Stranded" 
Sterling      Pictures      has      acquired 
'Stranded"  an  original  by  Anita  Loos. 


Thomas  Gets   Caesar   Story 
Dave    M.    Thomas    has    purchased 
"Abie's    Cross"    by    Arthur    Caesar. 
Ludwig  Satz  is  to  be  starred. 


JOSEPH  C.   BOYLE 

Director 

"CONVOY" 
(Robert   T.    Kane    Prods.) 

In  Production 

"BROADWAY  NIGHTS" 
(Robert   T.    Kane    Prods.) 


A  Little  from  "Lots" 


By  RALPH  W1LK 


FRED  NEWMEYER  is  back  at 
the  old  homestead,  Universal 
City,  where  he  and  two  young  friends 
started  as  extras.  The  young  friends 
describe  themselves  as  Harold  Lloyd 
and  Hal  Roach.  By  the  way,  Fred 
is  to  direct  Reginald  Denny  and  this 
means  the  association  of  two  athletes. 
Fred  is  an  old  professional  ball 
player,  while  Denny  is  a  good  boxer. 

*  *         * 

Paul  Gulick,  Hugh  Camp- 
bell, John  Spargo,  Arthur 
James,  Jack  Hellman,  Oscar 
Cooper,  J.  S.  Dickerson, 
Vivian  Moses  and  Walter 
Futter  attended  the  premiere 
of  Arthur  Brilant's  "Menace." 

*  *         * 

More  missing  names   Fred  Clinton 
Quimby,    William    Bozarth    Frank. 


Brian  Dunlevy,  who  flits  to 
and  from  the  stage  and  screen, 
closely  resembles  James  Mur- 
ray, who  was  discovered  by 
King  Vidor.  Brian  is  to  play 
in  "Hit  the  Deck,"  a  musical 
comedy. 

*  *         * 

Now  that  Roxy  has  placed  Still- 
water, Minn.,  his  birthplace,  on  the 
map,  it  is  interesting  to  recall  others 
who  were  bom  or  raised  in  Minne- 
sota. Richard  Dix  was  bom  in  St. 
Paul,  while  Minneapolis  claim 
Margaret  Morris,  Margaret  Quimby 
Marion  Nixon,  Fred  C.  Quimby, 
Arthur  M.  Brilant,  Ralph  Ham- 
meras,  Herbert  Crooker,  Tom  Ham- 
lin, Bill  Mulligan,  A.  Voigt,  Bill 
Koenig,  Belle  Bennett  hales  from 
Milaca,  with  other  Minnesota  towns 
and  cities  represented  as  follows : 
St.  Cloud,  June  Marlowe;  Duluth, 
Marguerite  De  La  Motte;  Mankato, 
Harvey  Thew;  St.  James,  Joel 
Swenson,  Harvey  Day  is  also  a 
Gopher,  while  Jack  Conway  was  born 
in  Graceville  and  Frank  Mattison 
in  Minneapolis. 

*  *         * 

Hugo  Kessler,  for  ten  years 
with  Fox,  takes  much  pride 
in  the  advancement  of  his 
proteges.  He  owns  an  em- 
ployment exchange  and  has 
placed  hundreds  of  people 
with  distributing  companies 
a?id  theaters. 

*  *         * 

Pipes,  soft  hats  and  open 
shirts  seem  to  be  very  popular 
among  our  heroes  who  pose 
for  "stills." 


It  looked  like  old  times  at  the 
Gloria  Swanson  tea  Thursday,  when 
Forrest  Halsey  arrived.  Forrest 
adapted  "The  Humming  Bird"  and 
several  other  pictures,  starring 
Gloria. 


Our  Passing  show:  Bert  Ad- 
ler  reading  "The  Nation,"  in 
the  subway;  Arthur  Donaldson 
and  Jack  McLean  in  a  busy 
conference  in  the  Leavitt  Build- 
ing; Arthur  Stuart  Hull  and 
cane  moving  East  on  46th 
Street ;  Frank  Joyce  and  friends 
conferring  at  the  northeast 
corner  of  46th  Street  and 
Broadway. 

*  *         * 

Max  Uhlig,  property  man  at  the 
Paramount  Long  Island  studio,  will 
motor  to  the  Coast  next  month.  In- 
cidentally, his  machine  is  not  a 
"prop." 

*  *         * 

Cries  of  "Hello,  Eddie" 
greeted  Eddie  Horn  at  the 
Hollywood  Legion  fight  club 
and  made  the  laboratory  man 
feel  right  at  home. 

*  *         * 

Here  are  some  cold  facts  re- 
vealed by  Sam  Katz  at  the 
A.  M.  P.  A.  luncheon  Thurs- 
day. Sam's  partner,  Barney 
Balaban,  was  in  the  cold  stor- 
age business  before  entering 
theater  operation,  and  eight 
years  ago,  Sam  and  Barney  in- 
stalled the  first  theater  cooling 
system  in  the  country,  with  the 
result  that  the  box  office 
barometer    shot    upward. 

*  *         * 

Van  Nest  Polglase  and  Juliayi 
Boone-Fleming  are  versatile,  to  say 
the  least.  They  have  long  been 
known  as  art  experts  on  studio  pro- 
ductions, but  now  they  have  also  de- 
signed the  sets  for  "Pickwick,"  a 
lavish  stage  piece,  which  will  come 
to  New  York  next  fall. 


Patricia    Rooney   Active 

Patricia  Rooney,  who  worked  on 
"The  Music  Master,"  is  now  cutting 
and  editing  "The  Joy  Girl,"  which 
was  directed  by  Allan  Dwan. 


Becky  Gardiner  to  Go  West 
Becky  Gardiner,  scenarist,  who  is 
under  contract  to  Famous,  is  being 
transferred  to  the  Hollywood  studio 
and  will  leave  the  latter  part  of  the 
week  for  the  Coast. 


^gimiiiiiiiiniiEnuiHnuLiiiuiniiiMutininiiiimiLiiTLutiiMitmuiuuuTumLiiiinnmTuitmiLniTi^^ 

|  SAM   MINTZ  | 

SCENARIST 

In  Preparation 

1  B 

Story  for 

Richard  Dix 

MffliiutmiumimiiuimiminHmmttuimiiinrmwtHUritaiHUUtuiiHHifuuiHtitiiiiiiiuiLiMHn 


Boles  to   California 
John    Boles,    who    played    opposite 
Gloria    Swanson    in    "The    Love    of 
Sunya,"    will    leave    on    Tuesday    for 
Hollywood. 


Byer    Will   Go    West 

Charles  Byer,  who  was  in  "Cab- 
aret," will  leave  for  Hollywood  in 
April.  He  has  appeared  in  several 
pictures  made  at  the  Paramount 
Long  Island  studio. 


Miller   on   Stage 

Hugh  Miller,  who  worked  in  "The 
Love  of  Sunya",  is  playing  an  impor- 
tant role  in  "Pickwick",  which  is  fil- 
ling a  long  engagement  in  Philadel- 
phia.   

Vajda  Plan  to  Open 

Ernst  Vajda,  who  is  writing  orig- 
inals and  scenarios  for  Famous,  is 
the  author  of  "The  Crown  Prince", 
which  will  have  its  New  York  pre- 
miere Wednesday  at  the  Forrest. 
Mary  Ellis,  who  has  refused  several 
screen  offers,  and  Basil  Sidney  play 
the  leading  roles. 


Sam  Hardy 

Resting  Up 
For  the 

Naked  Truth 
Dinner 


Forrest  Halsey 

SCREEN  PLAYS 

EDITORIAL 
SUPERVISOR 


"Broadway  Nights" 

(Robert  T.  Kane  Prods.) 


♦?•♦'♦♦«♦*♦**♦♦*•♦♦**♦♦♦♦*♦♦♦♦♦♦♦♦*♦♦>♦•♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦**> 

|  Alvin  Wyckoff  1 

it    DIRECTOR    ol    PHOTOGRAPHY   \\ 
#  % 

u  =====  $ 

I  QUALITY  | 

SPEED 

ACCURACY  H 


with 


& 


p.      THOMAS  MEIGHAN      g 


Theater  Equipment  and  Management 


New  Color  Service 

A  revolving  disk,  consisting  of  the 
three  primary  colors,  and  which  when 
projected  on  screen,  or  any  given 
background,  registers  a  series  of  ani- 
mated color  effects,  has  been  per- 
fected by  Edward  Van  Altena,  of  the 
Attract-O-Scope  Corp.  Its  use  is 
of  evident  value  to  exhibitors,  who 
can  use  it  for  enhancing  presentation 
effects,  or  as  a  sheer  advertising  at- 
traction  in   front   of  the   house. 

Much  of  the  character  of  this  color 
spectacle  is  of  a  purely  aesthetic  qual- 
ity, having  no  other  object  than  to 
record  a  series  of  whirling  patterns 
of  practically  unlimited  color  combi- 
nations and  design.  Its  utility  how- 
ever, lies  in  the  scope  of  the  user  to 
utilize  these  effects  to  flood  a  stage, 
set  for  a  dancing  number,  or  even  to 
project  them  on  the  screen  in  com- 
bination with  an  advertising  slide,  in 
which  case  they  would  serve  as  an 
arresting,  animated  background  for 
the  copy. 

The  chief  feature  of  the  new  de- 
vice is  its  simplicity  of  mechanism, 
being  inexpensively  devised  and  at- 
tachable to  any  regulation  spotlight. 
Thus  it  is  aimed  to  serve  big  and 
small  theaters  alike.  It  is  understood 
that  S.  L.  Rothafel  is  considering  its 
use  in  the  new  Roxy.  Frank  Cam- 
bria is  also  said  to  have  it  under  con- 
siders i ion   for   the   Paramount. 


By    MICHAEL    L.    SIMMONS 


The  Roxy  Projection  Viewed  by  an  Expert 

By  P.  A.  Mc  GUI  RE, 
International  Projector  Corp. 


Duplex  Designing  New  Lines 
The  Duplex  Motion  Picture  Indus- 
tries, Inc.,  Long  Island  City,  N.  Y., 
reports  that  to  meet  the  increasing 
demand  of  accessories  for  machines 
used  in  "home  movies,"  they  have  de- 
signed a  line  of  machinery  for  that 
purpose  beginning  with  perforators 
that  take  a  standard  35  m.m.  strip  of 
film  and  perforate  two  strips  of  16 
m.m.  with  a  trim  of  3  m.m.  on  the 
edge  and  slitting  machines  to  slit  this 
strip  and  make  the  trip. 

Also,  reduction  printers  which  will 
print  two  strips  at  once  from  one 
negative  from  the  positive  at  one 
operation,  allowing  the  entire  strip 
to  be  developed  by  machine  develop- 
ment in  one  operation,  thus  saving 
time  and  cost  in  handling.  The  firm 
has  also  a  reduction  printer  which 
reduces  from  Standard  negative  to  16 
m.m.  positive;  contact  printers  which 
give  the  same  fine  quality  of  print- 
ing and  from  16  m.m.  negative  to 
16  m.m.  positive  by  contact  step 
printing  equal  in  every  way  to  the 
standard  35  m.m.  work,  also  cheap 
and  simple  contact  printers  for  ama- 
teur users  who  wish  to  print  and 
develop  their  own. 


Supply  Co.  Tie-Up  with  Kilgen 
The  National  Theater  Supply  Co. 
has  made  arrangements  with  Geo. 
Kilgen  and  Sons,  Inc.,  whereby  an 
expert  organ  architect  may  be  found 
in  all  the  branches  of  the  supply 
company's  branches  to  assist  in  the 
planning  of  organ  specifications  for 
any  organ  in  the  various  territories. 


S.  L.  Rothafel  in  the  new  Roxy 
Theater  in  his  customary  way  has 
been  lavish  in  expenditures  of  time, 
thought  and  money  in  his  efforts  to 
give  the  public  the  best  in  projection. 
There  is  no  doubt  that  he  has  com- 
bed the  world  for  the  best  in  projec- 
tion equipment  but  some  of  the  antic- 
ipated surprises  in  this  department 
did    not   materialize. 

To  all  intents  and  purposes  the 
projection  in  the  Roxy  is  the  same 
as  that  in  other  leading  theaters  of 
the  country.  The  projection  room  is 
located  in  a  cut  in  the  balcony  which 
reduces  the  throw  from  200  ft.  or 
more  to  about  110  ft.  and  the  angle 
to  about  9  degrees.  Some  theatre 
owners  have  already  built  projection 
rooms  located  in  this  part  of  the 
house  but  many  still  prefer  to  place 
the  projectors  at  the  top  of  the  house 
to  save  seats  and  because  there  is 
obviously  more  room  in  the  latter 
position. 

The  projection  room  of  the  Roxy  is 
long  and  narrow  but  is  large  enough 
to  supply  all  the  space  required  for 
installation  of  the  equipment  and  to 
enable  the  projectionists  to  work 
without  any  great  discomfort. 

The  rheostat  room,  equipped  with 
Hoffman  &  Sons  Perfection  Rheo- 
stats, is  located  on  the  left  of  the 
projection  room  and  the  rewinding 
room  is  on  the  right,  up  three  or  four 
steps.  The  lavatory  is  on  the  right, 
also  up  three  or  four  steps  in  a  hall- 
way leading  out  to  the  grand  foyer. 
The  Roxy  employs  sixteen  projection- 
ists, five  on  a  shift,  and  is  equipped 
with  three  Simplex  Projectors  enam- 
elled maroon  and  built  for  use  in 
connection  with  the  vitaphone. 

The  projectors  are  furnished  with 
special  supports  for  Hall  &  Connolly 
High  Intensity  Lamps,  underslung 
motors,  and  have  several  other  im- 
provements which  have  been  added 
through  the  recommendations  of  Art 
Smith,  Chief  Projectionist  of  the 
Roxy   Theatre. 

The  projection  room  is  also 
equipped  with  four  150  ampere  Bren- 
kert spot  and  flood  projectors  and 
two  Brenkert  effect  machines.  All 
the  Simplex  and  Brenkert  Projectors 
are  equipped  with  Hall  &  Connolly 
High  Intensity  Lamps. 

The  screen  is  25  ft.  8  in  by  19  ft.  3  in. 
and  we  are  informed  that  this  is  the 
first  time  a  screen  has  been  cut  to 
this  exact  dimension  of  four  to  three. 
We  are  also  informed  that  the  screen 
has  been  cut  to  the  exact  size  of  the 
aperture  plate  which  was  essential 
owing  to  the  fact  that  no  masking 
was  possible.  This  was  to  provide  a 
novel  effect  which  is  being  used  in 
the  Roxy  to  allow  the  use  of  certain 
light  effects  around  the  screen  for  the 
purpose  of  making  the  picture  appear 
more  stereoscopic. 

A  very  promising  and  unusual  ef- 
fect is  secured  in  the  Roxy  Theater 
through  the  rear  projection  obtained 
by    the    use    of    Simplex    Projector  I 


equipped  with  Powerlite  Lamp  with 
a  picture  thrown  from  the  rear  upon 
a  Trans-Lux  screen. 

The  projector  for  this  rear  projec- 
tion is  installed  in  a  small  booth  at 
the  extreme  rear  of  the  theater  and 
the  picture  thrown  on  the  screen 
actually  provides  a  back  drop  for  use 
in  conjunction  with  choruses  and 
other   presentations. 

The  opening  week  the  "Sidewalks 
of  New  York"  and  other  songs  were 
sung  and  a  motion  picture  of  New 
York  Harbor  shown  at  the  same  time. 
The  result  was  excellent  and  when 
the  right  kind  of  pictures  can  be  se- 
cured by  Mr.  Rothafel  it  is  evident 
that  this  can  be  made  a  very  pleasing 
novelty. 


Tanney  in  Pittsburgh 
Pittsburgh— Manager  W.  P.  Tan- 
ney, of  the  Tanney  Organ  and  Piano 
Company,  announces  to  the  trade  that 
he  has  acquired  temporary  head- 
quarters at  102  Forbes  street,  pending 
his  acquisition  of  new  and  larger 
quarters.  The  Tanney  Company  is 
exclusive  representative  in  this  terri- 
tory for  the  Reproduco  Player  Pipe 
Organ,  which  is  scoring  in  encourag- 
ing fashion  with  theatre  owners  and 
picture  fans  throughout  the  district. 
Recently  Tanney  announced  that  the 
newest  Reproduco  model,  which 
plays  music  for  two  hours  without 
repetition,  was  ready  for  the  trade, 
and  he  has  already  placed  four  of 
these  instruments  at  local  theaters. 


New  House   Organ 

The  "National  Pink  Sheet,"  a  com- 
bination house  organ  and  catalog,  is 
being  issued  by  the  National  Theatre 
Supply  Company.  The  publication 
has  48  pages  and,  is  published  on  the 
tenth  of  each  month  and  is  sent  to 
every  exhibitor  in  the  United  States  as 
well  as  all  purchasing  agents  and 
officials  of  theater   circuits. 


New  Supply  Co.  Incorporates 
Boston — The  Independent  Theater 
Supply  Co.,  has  incorporated  with  a 
capitalization  of  300  no  par  value 
shares.  The  incorporators  are  Grace 
M.  B.  Hosmer  and  Edwin  E.  Hos- 
mer,  both  of  Boston,  and  Dan  Dalziel 
of  Quincy. 


Winnipeg  Managers  Transferred 

Winnipeg — E.  A.  Retallick  is  man- 
ager of  the  Capitol,  Famous  house 
succeeding  C.  A.  Schauffle  who  was 
manager  of  the   Lyceum. 

Canadian  Universal,  which  operates 
three  theaters  here,  the  Lyceum, 
Starland  and  College,  has  appointed 
Harry  Long  manager  of  the  Lyceum 
to   succeed    Schauffle. 


Films  at  Night 

Berlin — The  invention  recently  re- 
ported in  THE  FILM  DAILY  for 
filming  night  scenes  without  artificial 
lighting  power  has  been  followed  by 
another  invention  of  Mr.  Hirsch,  one 
of  UFA's  camera  operators.  As  the 
shooting  of  night  scenes  is  always 
subject  to  more  or  less  disadvantages 
Hnsch  thinks  that  the  solution  of  this 
problem  should  be  looked  for  in  the 
field  of  optics. 

According  to  Hirsch's  report  he  has 
been  successful  in  obtaining,  with  a 
16  ampere  hand  lamp,  night  scenes 
which  are  in  no  way  inferior  to  those 
obtained  by  Kuntze;  they  might  even 
be  considered  smoother  in  its  shad- 
ings. For  a  Berlin  revue,  photo- 
graphs were  taken  in  the  wardrobe, 
the  vestibule,  and  on  the  staye  usin« 
no  special  light  installation  i.ut  only 
the  footlights  and  obtaining  almost 
the  same  results  as  if  the>  had  been 
taken  by  daylight. 

It  is  too  early  to  state  whet1"' 
these  results  were  obtained  only 
through  the  improvements  in  optics, 
but  the  new  method  is  going  to  be 
thoroughly  tested  and  further  re- 
ports will  be  forthcoming. 

I.A.T.S.E.    Starts    School 

Philadelphia— Operator's  Local  307, 
I.A.T.S.E.  have  started  a  school  on 
better  projection,  the  first  session  of 
which  was  held  last  week. 

Before  a  record  attendance  of  al- 
most 200,  Irving  Samuels,  President 
of  the  Automatic  Devices  Co.,  manu- 
facturers of  the  Stabilarc  motor-gen- 
erators, addressed  the  school  on  the 
subject  of  "Current  Requirements  for 
Picture   Arcs." 

The  relative  advantages  and  disad- 
vantages of  the  various  forms  of  cur- 
rent supply  for  moving  picture  arcs 
were  thoroughly  covered  and  the 
popular  interest  in  the  subject  was 
evidenced  by  the  numerous  questions 
asked  at   the   conclusion   of  the   talk. 


t-"»- 


QUALITY   PRINTS 
Titles  and  Negative  Developing 

Release  Printing 
U.   S.   Film   Laboratories,   Inc. 

Hudson  Heights,  N.  J. 

Palisades    3678 


,.,,.,,,,—,,,  «......,..j 


If  You  Are  in  the 


Toledo  House  Name  Changed 
Toledo,    O. — Name   of  the   Temple 
has  been  changed  to   the   Vita-Tem- 
ple   in   honor   of   the    newly-installed 
Vitaphone. 


Market  for  Any  Kind  of 

MOTION  PICTURE 
APPARATUS 

CONSULT    US-AND    SAVE 

MONEY 

SEND  fOR  OUR  PRICE  LIST 

ItftUWJGHByS 

▼▼110  West   32'!'Sr..Newyork,N.y.^* 

1  Phone    Penna.    6564 

Motion  Picture  Department 


Sunday,  March  20,  1927 


"Georges  Bizet" — Music  Masters 

Fitzpatrick    Productions 

Carmen    Atmosphere 

Type  of  production. ...  1  reel  novelty 

The  production  is  built  around  the 
hardships  and  struggles  of  the  great 
composer,  Georges  Bizet,  showing 
how  in  poverty  he  worked  out  the 
score  for  "Carmen."  The  highlights 
of  the  famous  opera  are  cleverly  in- 
troduced by  having  the  composer  ex- 
plain them  to  the  managers  of  the 
Paris  Opera,  who  are  considering 
producing  it.  Then  we  see  Carmen 
in  the  various  big  dramatic  moments 
pictured  on  the  screen  with  the  ac- 
companying music  from  the  operatic 
score.  Here  is  out  of  the  ordinary 
film  fare  that  the  audience  of  the 
Paramount  applauded  generously.  It 
has  entertainment  qualities  appealing 
to  the  popular  taste  as  well  as  lovers 
of  music  and  art. 


"She's  My  Cousin" 
Stern  Bros.-Universal 
Diverting  Comics 
Type  of  production. . .  .2  reel  comedy 
Charley  King  is  put  to  his  spurs 
in  trying  to  invent  convincing  ex- 
cuses to  explain  the  presence  of  young 
ladies,  both  photographs  and  in  per- 
son, at  his  home,  where  he  has  just 
brought  his  doting  young  bride. 
Things  are  pretty  well  explained  ex- 
cept for  one  persistent  admirer,  who 
refuses  to  take  the  air,  and  whom 
Charlie  points  out  as  his  cousin.  How 
he  finally  placates  his  wife  and  rids 
himself  of  the  ey«"*s  ba^a^e,  makes 
an  amusing  episode  which  most  fans 
will  like. 


The  Theater  Field 


"Back  to  Mother"— Helen  and  War- 
ren Series — Fox 
Old  Stuff 
Type  of  production.  .2  reel  comedy 
Too  many  old  gags  in  "Back  to 
Mother"  for  it  to  draw  even  a  mini- 
mum number  of  laughs.  Helen  and 
Warren  have  a  scrap  and  she  pre- 
tends to  have  another  husband  who, 
when  introduced  into  the  home,  serves 
for  the  purpose  of  plenty  of  slap- 
stick all  of  a  very  ancient  order.  A 
series  of  swats  on  the  head,  and  a 
general  knock-about  session  fail  to 
gather  the  desired  laughs.  These 
things  just  won't  be  funny  after  the 
"first  hundred  years". 


"Clothes  Make  the  Woman"— 
Technicolor 
Pleasing  Coloring 
Type  of  production. ..  .1  reel  fashion 
show 
The    Paramount    theater    program 
credits  Hope  Hampton  as  the  model 
in  the  picture   but   Sigrid   Holmquist 
is  the  lady  who  does  the  posing  and 
displays    the    latest    style    creations. 
The  show  is  staged  in  the  form  of  a 
short  story  and  indicates  how  clothes 
make    the    woman.      Two    club    men 
wager    they   can    take    any    ordinary 
looking  girl  off  the  street  and  make 
her  a  "stunner"  with  the  proper  fin- 
ery.    The   coloring  is   attractive   and 
— well — "clothes    do    make    the    wo- 
man". 


WEST  VIRGINIA 
Openings 

Berwind — The    Berwind. 
Elkins — The    Elkins. 
Follansbee — Edison. 
Marling  ton — Amusu. 
Petersburg — Bridge. 
Princeton — Royal. 
Rivesville — Jackson. 

Changes  in  Ownership 

Birchton — Birch,   sold   to   West  Virginia   Coal 

Co.  by  Brichton  Coal  Co. 
Charleston — Sunset,     sold     to     A.     Aaron     by 

W.   M.   Elliott. 
Collier — Collier,    sold    to    Robert    Weimer    by 

J.    L.    Host. 
Huntington — Family,    sold    to   J.    C.    Ward    by 

L.     F.    Harbour. 
Taplin — Dixie,   sold  to   Chester  A.   Mallon  by 

A.    A.    Williams. 
War— The    War,    sold    to    L.    E.    Rodgers   by 

M.   K.  Murphy. 
West    Union — Dixie,    sold    to    Carl    Shades    by 

A.    O.    Scott. 

Closings 
Gassaway — Dixie. 
Hansford — Princess. 
Harrisville — Electric. 
Kingwood — Court. 
Kingwood — Kingwood. 
Kistler — Kistler. 
Man — The    Man. 
Meadow     Bridge — Maryland. 
Mt.    Claire— Midway. 
Nolan — Nolan. 

Changes   in   Policy 

Algonquin — The    Algonquin    (Open    Fri.,    Sat. 

and    Mon.) 
Big    Sandy — The    Big    Sandy     (Open    Mon., 

Wed.,    Sat.    and    every   other    Friday). 
Blacksville — Blacksville      (Open      Tues.      and 

Sat.) 
Collier— The   Collier    (Open    Mon.,    Wed.   and 

Fri.) 
Crumpler — The    Crumpler    (Open   three  nights 

a   week.) 
Eskdale — The     Eskdale     (Open     every     night 

except   Sunday.) 
Ethel — Ethel    (Open   Mon.,   Tues.,   Thus.   Fri. 

and   Sat.) 
Gassaway — Liberty       (Open      six      nights      a 

week.) 
Grantstown — Grantstown     (Open    four    nights 

a    week.) 
Kistler — Kistler    (Open  three  nights  a  week.) 
Lorado — Lorado    (Open    six    nights    a    week.) 
Lowsville — Avalon     (Open    Mon.,    Wed.,    Fri. 

and    Sat.) 
Madison — Madison    (Open   Tues.,    Thurs.   and 

Sat.) 
Martinsburg — Central    (Will   operate  only   oc- 
casionally.) 
Monongah — Lyric     (Open    Mon.,     Wed.     and 

Sat.)    Miners   (Open   Saturdays  only.) 
Newburg — Crystal    (Open   Wed.    and    Sat.) 
Summerville — Casino    (Open    Wed    and    Sat.) 
Thurmond- — Lyric    (Open    Saturdays    only.) 
Tunnelton — Vriginia     (Open    only    one    night 
a    wek.) 


WISCONSIN 
Changes  in  Ownership 

Cobb — Arcadia,  sold  to  E.  J.  Lang  by  P. 
O.    Anderson. 

Dorchester — Opera  House,  sold  to  A.  D. 
Hunt   by   L.    R.    Bucholz. 

Genoa  City — Legion,  sold  to  Bjirning  S. 
Morris    by    D.    Miller. 

Highland— Auditorium,  sold  to  J.  H.  Paulus 
by   Geo.    Dilley. 

Milwaukee — Comfort,  sold  to  Moy  Toy  by 
Sam  Thirion;  Empire,  sold  to  M.  Niko- 
vitch  by  Goetz  Bros. ;  Lorrain,  sold  to 
Walter  F.  Rourke  by  Mary  Struck ;  Radio, 
sold  to  I.  Dexter  by  Gotz  Bros. ;  Regent, 
sold  to  Fred  Seegert  by  Goetz  Bros. ;  Park- 
way, sold  to  Goetz  Bros,  by  E.  W.  Van 
Norman. 

New  Glarus— William  Tell,  sold  to  Fred  E. 
Leiser    by    Pete    Eberhardt. 

Stockbridge — Stockbridge,  sold  to  Wm.  Engel 
by    Ray    Pfeiffer. 

Tigerton — Opera  House,  sold  to  A.  B.  Roemer 
by    F.    Gitter. 

Closings 

Bangor — Majestic,      Gehlson      &     Kopelman — 

permanent. 
Excelsior — Opera    House. 
Glenwood     Citv — Opera     House. 
Hancock— H.    W.    A. 
Manchester — Manchester. 
Phelps — Happy    Hour. 
Withee — Community. 
Zachow — Opera    House. 


Presentations 


By  CHARLES  P.  HYNES 


How    B'way    Does    It 

Roxy 

Marking  the  opening  week  of  the  Roxy,  the 
bill  commenced  with  a  Grand  Organ  Concert 
featuring  three  organists  playing  simultane- 
ously on  the  three  consoles  of  the  Kimball  or- 
gan. Then  as  the  house  darkened,  Stephen 
Wright  garbed  as  a  monk  was  seen  far  up- 
stage delivering  an  impressive  invocation.  It 
ended  with  the  words,  "Let  there  be  light." 
At  the  words,  the  house  broke  forth  in  lights, 
revealing  for  the  first  time  the  orchestra. 
The  dedication  was  in  the  form  of  a  sym- 
phonic tone  poem  arranged  by  H.  Maurice 
Jacquet.  The  music  interpreted  the  events 
surrounding  the  writing  of  "The  Star  Spangled 
Banner."  It  preceded  a  stunning  stage  set- 
ting depicting  the  deck  of  a  man-of-war.  The 
sky  background  showed  a  fort  in  the  distance, 
on  which  the  stars  and  stripes  floated.  The 
choral  were  grouped  at  the  sides  of  stage, 
and  as  the  guns  bombarded,  and  lights  flashed, 
they  swung  into  the  National  Anthem,  with 
the  audience  standing. 

The  following  number  was  a  ballet  gen- 
erously staged,  called  "A  Floral  Fantasy." 
It  featured  Mile.  Gambarelli,  ballerina,  and 
the  ballet  corps.  The  set  showed  an  enormous 
willow  tree  in  the  center,  with  the  ballet 
divided  into  appropriate  costuming  of  Roses, 
Carnations  and  Les  Sylphes.  Mile.  Gam- 
barelli was  the  Fairy,  Allan  Wayne  the  Wind, 
Harold  Ames  the  Storm,  Alex  Fisher  as 
Lightning,  with  the  ballet  as  noted.  As  the 
ballet  proceeded,  Gambarelli  as  the  Fairy  was 
assailed  by  the  Wind,  Storm  and  Lightning 
in  a  fine  bit  of  interpretative  dancing  with 
excellent  performances  by  all  the  principals. 
It  ended  with  the  stage  ablaze  with  light  as 
the  Fairy  triumphed,  the  ensemble  grouped 
about    her    in    an    effective   tableau. 

For  the  presentation  there  was  "A  Fantasy 
of  the  South."  This  was  an  impressive  dis- 
play of  the  capacity  of  the  stage  and  or- 
chestra, with  100  people  on  the^  stage  and 
about  the  same  number  of  musicians  in  the 
pit.  Opening  scene  showed  Julius  Bledsoe, 
colored  baritone,  on  the  Manhattan  river 
front.  This  was  projected  from  the  rear  of 
the  screen  showing  the  river  craft  in  mo- 
tion. Bledsoe  sang  "Suwanee  River,"  with 
the  entire  ensemble  in  the  chorus.  The  sec- 
ond scene  was  titled  "Southern  Rhapsody," 
featuring  the  principals  of  Roxy's  Gang  work- 
ing in  black  face.  The  set  depicted  a  planta- 
tion, with  striking  lighting  effects  and  the 
vari-colored  costumes  of  the  ensemble  making 
a  stunning  picture.  A  Russian  Lullaby  fol- 
lowed, with  music  and  lyrics  by  Irving  Ber- 
lin. The  vocalists  were  Gladys  Rice  and 
Doug   Stanbury  in  a  lullaby   scene. 

Capitol 

The    augmented    orchestra    of    almost     100 

men  gave  a  fine  interpretation  of  "Capriccio 
Espagnol,"  a  rhapsody  on  original  Spanish 
themes  featuring  some  colorful  orchestration. 
Then  followed  a  baritone  solo  in  costume  by 
Carlo  Ferretti,  who  interpreted  "Cortigiani 
Vil  Razza  Dannata"  from  "Rigoletto."  This 
was  sung  before  an  effective  tapestry  drop. 
"Liebestraum,"  by  Liszt,  was  presented  in  a 
garden  setting.  Celia  Turrill,  vocalist,  and 
Yasha  Bunchuk,  'cellist,  opened  in  a  "fade- 
in"  setting  showing  them  playing  at  left  of 
stage.  This  gradually  fades  in  to  show  Pavla 
Pavlicek  and  John  Triesault  in  a  pantomime 
taking  up  the  theme.  Fine  effects  in  color- 
ing, and  effectively  presented.  The  presenta- 
tion proper  was  "Fete  Boheme,"  showing  a 
French  garden  set  and  the  dancers  in  Louis 
XVI  costumes.  The  dancers  in  colorful 
costume  represent  a  garden  fete.  John  Trie- 
sault as  the  Gypsy  enters,  and  instructs  them 
in  the  proper  conduct  of  the  dance.  Joyce 
Coles  later  enters  to  assist  him  in  a  fine  pan- 
tomimic bit  of  dancing.  The  finale  shows  the 
court  ladies  and  gentlemen,  and  gypsy  girls. 
There  are  four  numbers:  "Gavotte,"  by  the 
ballet  corps;  "Gitano"  by  the  gypsy  leader. 
Triesault;  "Tambourine"  with  Miss  Coles  and 
Triesault,    and    "Czardas"    by   the    ensemble. 


Paramount 


Standard 

VAUDEVILLE 

'  for  Motion  Picture  Presentation 

The  FALLY  MARKUS 

VAUDEVILLE  AGENCY 

Lackawanna  7876 
1S79  BROADWAY,  NEW  YORK  CITY 


Boris  PetrofF  supplied  the  presentation, 
"Egypt,"  which  was  suggested  by  the  pic- 
turesque ceremonial  rights  of  ancient  civili- 
zation in  connection  with  the  legend  of  a 
warrior  and  his  princess  bride.  The  first 
scene  depicted  the  wall  of  an  ancient  temple. 
Egyptian  maidens  and  archers  performed  the 
religious  ceremonial  dance  in  connection  with 
the  celebration  of  the  betrothal.  The  second 
scene  showed  the  interior  of  the  temple.  The 
call  to  the  wedding  was  sounded  by  a  quar- 
tet of  clarion  trumpeters.  The  final  scene 
was  striking  and  gorgeously  staged,  showing 
the  golden  sphinx,  a  massive  set  that  extended 
high  up  in  the  wings.  Kohanna  appeared  as 
the  temple  dancer,  assisted  by  the  slaves. 
Then  H.  W.  Stanton  sang  the  song  of  the 
high  priest.  Warrior  and  bride,  the  latter  in 
a  gorgeous  costume,  went  through  impressive 
preliminaries  to  the  wedding,  and  then  mount- 
ed the  steps  of  the  sphinx  to  where  the  high 
priest  and  his  assistants  awaited  them.  The 
entire  company  participated  in  the  celebra- 
tion of  the  wedding  as  a  finale,  the  whole 
offering  being  marked  by  striking  costuming, 
unique  settings  and  fine  interpretation  of  the 
Egyptian  symbolism  in  dance  and  music. 


Strand 

Joseph  Plunkett  has  curtailed  his  usual 
Frolic  to  that  of  a  prologue  as  an  introduc- 
tion to  "The  Beloved  Rogue."  The  setting 
is  the  banquet  hall  of  an  old  castle  with  the 
scene  representative  of  the  carnival  of  fools 
which  takes  place  in  the  picture.  There  is  a 
large  company  of  singers  and  dancers  as- 
sembled, garbed  in  colorful  tatters  after  the 
fashion  of  the  beggars  of  old.  The  opening 
chorus  sings  "March  of  the  Rogue,"  fol- 
lowed by  Allan  Prior's  tenor  solo,  "Ro- 
mance." "Gigue"  by  the  Strand  Ballet  corps 
is  next  on  the  program  and  there  is  a  grand 
finale   by   the   ensemble. 


Choosing  Colleen  Moore  Cast 

Kathryn  McGuire  will  be  the  boarding- 
school  chum  of  Colleen  Moore  in  "Naughty 
But  Nice".  The  balance  of  cast  announced 
includes  Donald  Reed,  Edythe  Chapman  and 
Clarissa  Selwynne.  Millard  Webb  is  direct- 
ing Carey  Wilson's  adaptation  of  Lewis  Allen 
Browne's  play  "The  Bigamist,"  on  which  the 
film    is   founded 


William  Morris 


m 


William  Morris,  Jr. 


William  Morris  Agency 

1560  B'way  Bry.  1637-8-9 

Accredited  World's  Foremost  Agency 


ARTHUR  SPIZZI 

AGENCY,  INC. 
Booking    the    Better    Picture 

Theatres 

Attractions  and  Presentations 

1560   Broadway  New   York 

Bryant  0967-8 


i 


AMALGAMATED 
VAUDEVILLE  AGENCY 

Attractions  for 
Picture  Theatres 

Standard    Vaudeville     Acts 
1600  Broadway,  New  York  City 

Phone  Penn.    3580 


DAILV 


Sunday,  March  20,  1927 


The  Week's  Headlines 


Monday 

Pooling  of  interests  of  West  Coast  Theaters 
and  North  American  Theaters  reported  un- 
der   way. 

"The  Los  Angeles  Times"  Fox  possibly  will 
be  asked  to  join  the  Stanley-West  Coast- 
First    National    pool. 

Government's  bill  provides  for  British  quota 
to  advance  from  7'/2  per  cent  to  25  per 
cent    by    1935. 


Tuesday 


New  world's  record  established  by  Roxy, 
which  rolled  up  a  gross  of  $15,000  on  Sat- 
urday and  Sunday,  a  new  world's  record 
for  two  days'  business.  Over  51,000  peo- 
pie    paid    admissions    over    the    week-end. 

Famous'  consolidated  statement,  including 
subsidiary  earnings,  shows  net  profits  of 
$1,960,477.37  for  the  three  months  and 
$5,600,815.71  for  the  12  months  ended 
Jan.    1,    1927. 

Plan  to  change  name  of  Famous  to  Para- 
mount Famous  Lasky  Corp.  to  be  submit- 
ted   at    annual    meeting    March    29 

Fred  J.  Dolle  planning  to  build  up  a  chain 
of  100  theaters  in  Kentucky,  Indiana  and 
Ohio. 

Wednesday 

Negotiations  under  way  to  bring  Northwest 
Theaters  and  Saxe  into  the  pool  of  First 
National    theaters. 

Pooling  of  West  Coast  and  Pacific  states 
units  of  North  American  Theaters  com- 
pleted,   reports    say. 

Universal  is  understood  to  be  planning  acquisi- 
tion of  German  theaters,  with  two  houses 
in    Berlin    as   a   nucleus. 

Local  option  on  Sunday  shows  provided  for 
in   bill   passed   by    New   Jersey   assembly. 

Thursday 

Formation  of  British  Incorporated  Pictures, 
Ltd.,  with  capital  of  $5,000,000,  to  produce 
pictures  for  world-wide  distribution  is  com- 
pleted. 

Kodak,  Ltd.,  of  London  purchases  controlling 
interest    in    Pathe    Cinema    of    France. 

Herbert  Brenon  plans  "Sorrel  and  Son"  as 
first  independent  production,  probably  for 
United    Artists    release. 

Frank  R.  Wilson,  head  of  North  American 
Theaters,  Harry  C.  Arthur,  Jr.,  president 
of  Pacific  Northwest  and  Harold  B.  Frank- 
lin, president  of  West  Coast  Theaters,  in 
accord   on   proposed   pool. 

Friday 

Sam  Katz  states  at  A.M. P. A.  luncheon  that 
development  of  theatrical  circuits  on  a  na- 
tional scale  is  logical  evolution  of  theater 
development  dictated  by  economic  necessity. 

Publix  secures  a  25  per  cent  interest  in  In- 
dianapolis theater  under  construction  for 
Robert    Lieber. 

Promotions  in  First  National's  distribution 
and  production  departments  make  Ned  De- 
pinet  sales  manager  and  Ned  Marin  assist- 
ant   production*  head. 

Control  of  theaters  governing  factor  in  the 
foreign  field  as  in  the  United  States,  Colvin 
Brown  states. 

Saturday 

Pacific    Northwest    Theaters    net    $200,000    in 

five   months. 
Sol    Lesser    returning   to   the   production    field, 

associated     with     Fred     Cole     and     Michael 

Rosenberg. 
Stanley    negotiations    for    K-A-Stanley    merger 

admitted    by    officials,    but    reports    of    other 

companies   being   brought    in,   are    premature, 

according   to    "The    Exhibitor." 
Union     Theaters,     Australia,    expanding    with 

new  first  runs. 
Jake    Wells,    a    suicide    by    shooting. 


DAILY  TIPS  WHICH  MEAN  DOLLARS  FOR  SHOWMEN 


And  That's  That 


By  PHIL  M.  DALY 


"Bardelys  the  Magnificent" 
(M-G-M) 
Newspaper  got  out  a  special  truck 
of  cooperative  ads.  The  Gilbert  jum- 
ble puzzle  was  taken  from  the  press 
book  and  the  mat  cut  into  eight 
pieces,  one  being  placed  in  each  eight 
merchants'  ads.  When  clipped  and 
pasted  together  they  formed  the  head 
of  Gilbert.  The  readers  were  urged 
to  form  the  puzzle  and  the  successful 
contestants  were  repaid  with  tickets. 
—J.  Goldberg,  La  Porte,  La  Porte, 
Ind. 


"McFadden's  Flats" 
(First  Nat'l) 
Put  up  24  sheet  on  steel  frame- 
work of  new  Stanley,  now  building 
in  Pittsburgh.  Tie-up  was  clear  and 
stunt  inexpensive. — Liberty,  Pitts- 
burgh. 


"Blonde  or   Brunette" 
(Paramount) 
Heads     were     modeled     of    plaster 
paris.     Made  half  of  the  head  to  rep- 
resent a  decided  blonde  and  the  other 
half  a  brunette.     The  novelty  got  the 
heads  in   the   best  windows   in  town. 
Ran   a   cooperative    page    tie-up   con- 
test.     Each   merchant's   ad  appearing 
in    the   page   tie-up   was   headed   with 
"Blonde  or   Brunette"  and   contained 
misspelled    word.      Contestants    were 
required  to  replace  the  incorrect  with 
the  corrected  word. — J.   P.    Harrison 
Hippodrome,  Waco,  Tex. 


"Don't  Tell  the  Wife" 
(Warners) 

Hired  a  tall  young  man  to  walk 
the  streets.  This  man  was  correctly 
dressed  in  evening  clothes  and  silk 
hat,  and  carried  a  cane.  Instead  of 
wearing  his  shoes,  the  man  carried 
hem.  At  different  intervals,  he  would 
put  his  finger  to  his  lips  and  say 
"Sh-Sh-Sh"  as  if  he  were  trying  to 
impart  to  everybody  to  keep  it  a 
secret.  A  sign  on  the  man's  back 
read,  "Sh-Sh-Sh— Don't  Tell  the 
Wife — Meet  me  at  the  Imperial." — 
Chas.  S.  Morrison,  Imperial,  Jackson- 
ville, Fla. 


Sol  Lesser  Returning 
To  Production  Field 

(Continued  from  Page  3) 

negotiations  are  reported  under  way 
with  United  Artists. 

Lesser  has  pooled  his  screen  rights 
to  a  number  of  Harold  Bell  Wright 
novels  in  the  new  company.  He 
formerly  was  associated  with  Mike 
Rosenberg  in  Principal  Pictures  and 
West  Coast  Theaters. 


"Her  Big  Night" 
(Universal) 
Tied  up  with  the  newspaper  in 
selecting  a  high  school  girl  who  bore 
a  striking  resemblance  to  Miss  La 
Plante.  Took  her  on  a  tour  of  co- 
operating shops  where  she  received 
everything  from  a  wave  and  facial  to 
slippers  and  hose  while  a  cameraman 
accompanied.  This  film  was  used 
throughout  the  week  after  each  show- 
ing of  "Her  Big  Night"  and  on  the 
opening  night  was  followed  by  the 
Birmingham  Miss  La  Plante  on  the 
stage. — Empire,    Birmingham,    Ala. 


"It" 

(Paramount) 

The  Piedmont  newspaper  voluntar- 
ily sold  two  full  columns  to  the  May- 
tag Agency.  The  town's  largest  de- 
partment store  and  leading  jeweler 
each  inserted  co-operative  ads  which 
had  several  references  to  "It"  which 
made  that  word  one  of  the  most 
talked  of  words  in  the  dictionary. 
The  newspaper  carried  a  co-operative 
page  Sunday  before  the  opening.  The 
advertising  solicitor  who  handles  the 
theater  account  sold  this  space  to 
eight  merchants. — Roy  L.  Smart, 
Rivoli,  Greenville,  S.  C. 


"The  Marriage  Whirl" 
(First  Nat'l) 
Newspapers  sold  on  idea  of  a  "Sil- 
houette Wedding."  Merchants  con- 
tributed presents  for  publicity  in  pa- 
pers. Everything  was  supplied  the 
couple — taxis,  hotels,  flowers,  ring, 
license,  even  ministers.  But  their 
identity  was  kept  secret.  Pictures 
were  published  in  papers,  but  masked. 
Wedding  ceremony  took  place  on 
stage  behind  scrim  with  the  light 
from  back-stage.  The  quest  for  the 
bride  and  groom  excited  comment, 
their  identities  offered  more  fruit  for 
speculation  and  the  wedding  attracted 
overflow  audience. — American,  Bel- 
lingham,  Wash. 


EDDIE  CANTOR  is  making  a 
cross-country  jump  from  Holly- 
wood to  play  a  one-night  stand  in 
New  York  Lake,  where  annually  he 
appears  at  a  benefit  for  a  boy's  camp. 


"The  Overland  Stage" 
(First  Nat'l) 
Read  in  papers  of  automobile  ban- 
dit operating  in  district.  When  he 
came  to  Sandusky,  police  got  on  his 
trail  and  chased  him.  But  his  reck- 
less driving  earned  him  his  escape 
and  he  was  referred  to  as  the  "demon 
driver."  Collected  all  clippings  and 
put  them  in  a  frame  in  lobby.  When- 
ever a  crowd  collected  around  clip- 
pings, had  a  "plant"  say  that  for  wild 
riding,  one  had  to  see  Maynard.  It 
got  over. — George  J.  Schade,  Schade, 
Sandusky,  O. 


Because  a  man  and  woman  legis- 
lator couldn't  take  a  joke,  New 
Jersey's  assembly  was  forced  to  hear 
charges  of  a  "gigantic"  plot  to  buy 
votes  for  the  bill  making  Sunday 
closing  a  matter  of  local  option.  A 
kidding  remark  to  a  legislator,  which 
was  not  investigated,  led  to  the 
charges. 

There  should  be  natural  portrayals 
of  sister  roles  in  "Paying  the  Price," 
for  the  Bonner  sisters,  Priscilla  and 
Marjorie  are  cast  for  the  parts.  It's 
the  first  time  they  have  appeared  to- 
gether on  the  screen. 

"After  looking  at  that  'comedy,' 
I'm  in  no  mood  for  joking,"  growled 
the  irate  exhibitor  as  he  tipped  over 
his  bottle  of  red  ink. 


Hoyts  Opens  N.  Y.  Office 

W.  A.  Robbins  has  opened  a  New 
York  office  at  140  West  42nd  St., 
for  Hoyts  Theaters,  Ltd.,  Australian 
theater  combine. 


"Paradise  for  Two" 
(Paramount) 
Secured  from  a  real  estate  dealer 
a  miniature  house  complete  in  every 
detail.  This  was  placed  in  lobby  and 
received  a  world  of  attention.  Over 
front  door  appeared  the  words,  "Par- 
adise for  Two"  and  on  the  sides  of 
the  front  door  was  a  picture  of  Rich- 
ard Dix  and  one  of  Betty  Bronson 
with  their  names  underneath.  In 
front  of  the  house  was  a  concrete 
sidewalk,  grass  lawn,  and  flowers  and 
shrubbery.  —  Sidney  Dannenberg, 
Strand,    Birmingham,   Ala. 


Circle  Not  in  Deal 
Sale  by  Robert  Lieber  of  a  25  per 
cent  interest  to  Publix  in  his  Indiana 
under  construction  at  Indianapolis  in 
no  way  affects  the  Circle,  although 
the  Circle  company  will  operate  the 
new  house,  Leo.  M.  Rappaport,  sec- 
retary and  counsel  of  the  firm,  stated 
yesterdav.  The  new  house,  which  is 
to  cost  $1,300,000,  will  be  completed 
by    June    1. 


CAMERAMEN 

List  your  name  in  new  leaflet  of 
reputable  cameramen  and  indus- 
trial film  makers  to  whom 
prospects  may  be  referred.  No 
cost  of  any  kind,  simply  send  in 
the  data. 


Bureau  of  Commercial  Economics 

1108-1 6th  St.  N.W.  Washington.  DC 


Schools,  Churches  and  Clubs 


using  Motion  Pictures 


Should  Subscribe  for 


THE  EDUCATIONAL  SCREEN 

and  keep  up-to-date  with  the 
new  films  and  new  equipment 

"1001    FILMS"     (Fourth  Edition) 

Complete  reference  booklet,  listing  nearly  3,000  educational  films  given 
at  reduced  rate  with  each  subscription 

$1.50  per  year  -  5  South  Wabash  Ave.,  Chicago,  III 


Unrivaled  screen  quality 

The  photographic  superiority  of  Eastman 
Film — zealously  safeguarded  by  Kodak 
Research  Laboratory  experts — naturally 
makes  prints  on  Eastman  Positive  Film  from 
negatives  on  Eastman  Negative  Film  un- 
rivaled in  screen  quality. 

And,  since  the  public  appreciates  screen 
quality,  insistence  on  prints  on  Eastman  Film 
will  have  a  favorable  box  office  reaction. 

Prints  on  Eastman  have  the  black- 
lettered  identification  "Eastman" 
and  "Kodak"  in  the  transparent 
margin.      Look  for  it. 


EASTMAN  KODAK  COMPANY 

ROCHESTER,  N.  Y. 


day  whenyoubook 


MONTY  BANKS 

^Horse  Shoe 


lA  feature,  comedy 

It  got  200  separate  big  chest  laughs 
from  the  big  crowd  at  its  preview 
in  Los  Angeles. 

That's  almost  a  world's  record. 
"Horse  Shoes"  is  Banks'  fastest 
and  funniest. 


Pafhepicture 


2fe  NEWSPAPER 

pSfilmdom 


ALL  THE  NEWS 
ALL  THE  TIME 


VOL.  XXXIX     No.  67 


Monday,   March  21,   1927 


Price  5  Cents 


Trading 

KEY  positions  are  beginning 
to  count  more  mightily 
than  ever.  Concentrated 
theater  power  in  a  specific  terri- 
tory, for  instance,  has  proven  its 
Worth  in  trading  involving  far 
removed  theaters  which  appar- 
ently have  nothing  to  do  with 
the  case. 

Certain  producer-distributors 
who  are  seated  in  the  theater 
saddle  in  particular  sections  are 
learning  that  through  this  con- 
trol they  can  place  their  pictures 
in  competitive  producer-distrib- 
utor houses  in  other  parts  of  the 
country.  When  and  if  the  pres- 
sure becomes  too  severe,  you  can 
count  on  a  fuller  advantage  be- 
ing taken  cf  this  condition. 
The  Credit  Column 

The  First  Nationalites  are  ascend- 
ing the  ladder.  It  is  extremely  grati- 
fying to  note  advancements  from  the 
ranks.  We  are  strong  for  that  busi- 
ness principle.  Ned  Marin,  long  de- 
sirous of  entering  production,  be- 
comes assistant  to  Dick  Rowland. 
The  combination  of  experience  which 
has  been  Marin's  should  serve  him 
well.  He  knows  distribution  and  box- 
office  values.  Ned  Depinet,  special- 
ist in  Southern  sales,  is  elevated  to 
the  sales  managership.  Andy  Smith 
takes  over  Canada  in  addition  to  the 
East  which  has  been  his  stamping 
ground.  That's  not  all.  Stanley 
Hatch  becomes  western  sales  chief 
succeeding  Marin  while  W.  E.  Cal- 
laway takes  over  the  South. 
The  Idea  Hunt 

The  bells  must  be  ringing  out  in 
many  communities.  Famous  has  ar- 
ranged a  story  hunt.  Free  for  all. 
Everybody  invited.  Bill  Le  Baron 
is  the  titular  head  of  the  new  Au- 
thors' Council.  It  is  to  be  hoped  his 
various  pleasantries  do  not  become 
too  sour.  For  he  is  in  for  a  lot  of 
punishment.  When  the  writing  genii 
throughout  the  country  start  inun- 
dating Famous  with  great  ideas,  the 
flood  will  be  a  successful  one.  How- 
ever, some  good  is  certain  to  result. 
In  the  Antipodes 

Lots  going  on  in  Australia.  Hoyts 
Theaters,  eighty  strong,  are  primed 
to  cross  swords  with  Australasian. 
One  result  is  certain:  The  public  will 
be  enabled  to  disport  iself  in  larger 
and  more  modern  houses.  Don't 
imagine  the  theater  scramble  is  pe- 
culiar  to   these   United   States. 

KANN 


SCREEN  FOR  PANORAMA 
INVENTEDJN  FRANCE 

Triple      Projection      Held 

Perfected  by  Joint 

Control  in  Booth 

By  Arrangement  with 
"LA   C1NEMATOGRAPH1E  FRANCAISE" 

Paris — For  his  film  "Napoleon," 
which  Gaumont-Metro-Goldwyn  is 
going  to  present,  in  conjunction  with 
the  Societe  Generale  de  Films,  at 
the  Opera,  on  April  7,  Abel  Gance 
has  invented  a  new  triple  screen.  It 
is  the  same  height  as  an  ordinary 
large-sized  screen,  but  three  times 
the  usual  width;  so  that  the  film  pro- 
jected is  in  the  form  of  an  immense 
fresco. 

This  screen  receives,  simultaneous- 
ly, three  different  projections,  which 
touch  each  other  without  the  junc- 
tion being  visible.     Three  projectors, 

(Continued   on  Page   5) 


Protecting  Rights 

Louisville,  Ky. — Infringement  of 
its  territorial  rights  is  to  be  prose- 
cuted vigorously  by  Big  Feature 
Rights  Corp.,  M.  Goldberg,  secretary, 
declared  after  being  awarded  judg- 
ment of  $100  against  Excelsior  Film 
Co.  of  Cincinnati.  Goldberg  seized 
(Continued    on    page    4) 


6,878  N.  Y.  Complaints 

Complaints  totaling  6,878  and  in- 
volving $786,829  were  handled  by  the 
arbitration  board  of  the  Theater  Own- 
ers Chamber  of  Commerce,  accord- 
ing to  an  announcement  of  the  Amer- 
(Continued  on  Page  2) 


22  Directors  Assembled 

Twenty-two  directors  will  be  as- 
sembled at  the  Paramount  Coast  stu- 
dio when  the  consolidation  of  the 
East  and  West  Coast  production 
forces  is  completed. 


Stay  Home  Week  Flops 

Painesville,  O.  —  "Stay  at 
Home  Week,"  sponsored  by 
ministerial  associations,  proved 
a  failure  here.  The  observance 
was  heralded  as  the  first  step 
in  a  national  campaign.  Abe 
Schwartz,  who  operates  the 
Utopia,  states  business  was  av- 
erage during  the  week,  and 
other  lines  of  business  make 
similar  reports. 


K-A  Wants  Cash  to 
Join  F.  N.  Pool 

Negotiations  between  Stan- 
ley and  Keith-Albee,  which 
would  bring  that  company  and 
probably  its  associated  units  in- 
to the  Stanley-West  Coast- 
First  National  pool,  are  under- 
stood to  have  reached  an  ad- 
vance stage.  However,  the 
Keith  interests  are  reported  to 
be  opposed  to  the  Stanley  offer 
of  stock,  insisting  instead  on 
cash. 


1 50  OFFICES  TO  SERVE 

PARAMOMWSREEl 

Force  Complete  with  First 

Release   in   August, 

Cohen  States 

One  hundred  and  fifty  established 
offices  in  the  centers  of  governmental, 
political  and  social  activities  through- 
out the  world  will  cover  every  phase 
of  life  for  Paramount  News,  accord 
ing  to  Emanuel  Cohen,  head  of  short 
features  production  for  Famous. 

Associated  with  these  headquarters 
will  be  contact  points  which  Cohen 
says  will  assure  Paramount  News  of 
the  latest  in  current  events.  Cohen's 
news  staff  is  now  complete.  The 
initial  release  is  scheduled  for  August. 

Sets  Fox  "Big  Three" 

Los  Angeles — Negotiations  have, 
been  concluded  by  James  R.  Grain- 
ger with  Fred  Miller's  Carthay  Circle, 
to  book  that  theater  solid  for  the  next 
18  months  with  three  Fox  produc- 
tions scheduled  for  indefinite  runs  at 
roadshow  prices. 

The  first  is  "Seventh  Heaven," 
which  opens  May  4.  After  a  run  this 
(Continued  on  Page  4) 

A  Review  of  Reviews 

By  LILIAN    W.  BRENNAN 
The  arrival  of  several  new  and  well 
heralded   productions  offered  a  stag- 
gering enough  array  of  stars  to  give 
promise    of    a    perfect    week    for    the 
box  office.     John  Barrymore  in  "The 
Beloved  Rogue,"  John  Gilbert  in  "The 
Show"  and   Gloria  Swanson  in  "The 
'Love    of    Sunya,"   to   say   nothing  of 
Paramount's   later   arrivals:    the    spe- 
cial, "Rough  Riders"  and  Bebe  Dan- 
iels in  "A  Kiss  in  a  Taxi"  were  the 
real   "hopefuls"  that  promised  much. 
The    Barrymore    picture    has    box 
(Continued  on  Pane  5) 


ANOTHER  'U'  THEATRE 
IN  WISCONSIN  RACE 


Sheboygan  Chosen  as  Next 

City  in  Three-Cornered 

Building  Campaign 

Sheboygan,  Wis.' — Continuing  its  ag- 
gressive expansion  program  through- 
out the  state,  Universal  has  com- 
pleted plans  for  a  2,250-seat  theater 
here. 

Universal's  expansion  in  this  terri- 
tory started  with  acquisition  of  the 
Alhambra,  after  which  the  company 
obtained  14  suburban  houses.  The 
company  is  building  at  Racine  and 
Kenosha. 

Wisconsin  is  witnessing  a  three- 
cornered  expansion  race  between 
Universal,  Saxe  Enterprises  and 
Fischer's    Paramount    Theaters,    the 

(Continued    on    page    4) 


42  in  Levy  Chain 

Louisville — Three  theaters  at  An- 
derson, Ind.,  have  been  purchased  by 
the  Anderson  Theatrical  Enterprises, 
a  corporation  composed  of  Col.  Fred 
Levy,  Fred  Levy,  Jr.,  Lee  L.  Gold- 
berg and  Sam  J.  and  Harry  R. 
Switow,  who  now  own  42  theaters. 
(Continued  on  Page  2) 


Seeks  Theater  Parley 

Liverpool — Determined  to  head  off 
acquisition  of  theaters  by  any  dis- 
tributor, following  successful  negotia- 
tions by  the  exhibitor  association 
with  Famous  on  the  key  city  situa- 
tion, the  local  unit  has  passed  a  reso- 
(Continued  on  Page  2) 


German  Firm  Pays  Dividend 

Berlin  —  That  German  producers 
can  prosper  without  a  subsidy  is 
demonstrated  by  the  ten  per  cent 
dividend  paid  by  the  Agfa  Co.,  as 
compared  with  six  per  cent  last  year. 
Discussion  of  a  subsidy,  it  is  stated, 
has  injured  the  trade  considerably, 
making  it  increasingly  difficult  to  ob- 
tain financial  aid  from  bankers. 


Grosses  $127,611 

The  Roxy  Theater  for  its 
first  full  week  beginning  Sat- 
urday, Mar.  12,  ending  Friday 
night,  Mar.  18,  grossed  $127,611, 
according  to  the  Roxy  Theater 
Corp.  The  receipts  for  the 
opening  night  totaled  $30,000. 
This  marks  a  record  in  theater 
history  for  any  attraction. 


THE 


&W 


DAILY 


Monday,   March  21,   192', 


J^r NEWSPAPER Kg  WfW^^ULTHE  NEWS 

«/"FILMDOM  ^^»ML»*^^ALL  THE  TIME 


Vol.XXXIXNo.67  Monday,  March21. 1927    Price5Cents 


I0HN  W.  ALICOATE 


Publisher 


ftUbll,^hndpdail?  exceP'  Saturday  and  holidays 
at    1650    Broadway.    New    York,    N     Y      and 

FoT'^nc  °9T27)Wby  ^id'S  Fi'ms  »ndF"Pm 
PuhlUh,^  i/  W-  r^1,S?ate'  Pr«ident  and 
Publisher;    Maurice    D.    Kann     VicePrrsfHcnt 

ure'r  ■£?»  D°"M,  M"  MerseYeau?'  Trtas' 
Raich  W?IkeST  a"f  Ad*erti«"S  Manager; 
£r,H    .  '    Traveling    Representative.      En- 

tered as  second  class  matter  May  21  1918 
at  the  post-office  at  New  York,  N  Y 
under  the  act  of  March  3,  1879  Terms 
(Postage  free)  United  States,  outside  tf 
Greater     New     York,     $10.00     one     year-      fi 

moo3'  t\°°V  ™"V  $3-SS  %*to. 
AmZL      S"hscr,be"   should    remit   with    order! 

DAT!  V  ,i?n0  BmUn.'Cation?,  t0  THE  FILM 
du  }*■   6,50    Br°adway,    New    York,    N     Y 

dr,«-  £  C  .4736-t"7-4738-4739.  Cable  ad 
r,W?  ,  •  F,,Sday>  N'w  York-  Hollywood 
SKr?p\rVty  &  Ga^™n.  Ambassa- 
inrtn?  $L  Pr°ne;  Dre^xel  7000  and  Wash 
t£  T.       d'     L°r,dor,-Ernest     w.     Fredman 

r^/  wentrer'  58,  Great  Marlborough  St.. 
London,  W.  I..  Paris-La  CinematogYaphie 
Francaise,  5,  Rue  Saulnier. 


Financial 


The  depression  of  price  in  film  issues  mn 
tinned,  with  both  Warner  stocks  leading  Tn 
the  declines.  Trading  was  fairly  active  for 
a  Saturday  Trans-Lux  being  the  only  stock 
credited  with  a  slight  gain.  Famous  Pathe 
and  Amer.   Seating  held  their  own 


Quotations 


High 

Am.    Seat.    Vtc 445/ 

*Am.    Seat     Pf d 

*BaIaban    &    Katz..    .. 

*Bal.  &  Katz  Vtc 

Eastman     Kodak.  ..  14054 
Famous      Players.  ...  Ill  \i 

*Fam.    Play.    Pfd 

#FiIm    Inspect 

♦First   Natl   Pfd 

Fox    Film    "A" 67J4 

Fox    Theaters    "A".    21 

Intern'l    Project 

Loew's,    Inc 62M 

Metro-Gold.     Pfd...   2Sy2 
MP;   Cap.   Corp...    ISM 
Pathe   Exch.    "A"..   44$ 
tParamount    B'way 

ttRoxy     "A" 37 

ttRoxy     Units 40 

ttRoxy    Common...    12 

Skouras    Bros 4314 

**Stan.  Co.  of  Am.  . . 
Trans-Lux     Screen.      654 

*Univ.    Pict.    Pfd 

'Universal  Pictures  . . 
Warner  Pictures...  22 
Warner   Pict.    "A".    33 A 


Low    Close 
44f£     44ya 
46 
63'A 
73% 
140..    140 
11034    11 
46 

7H 
103 
67VS      67S/S 
21  21 

itm 

6l'A      6V/2 


2sy2 

15 


25'A 
15 


44K      4454 
100J4 
35/2      .. 
3SA      .. 
1154      •• 
43A 


Sales 
100 


700 
2,400 


2'00 
100 

6,900 

100 
900 
100 


6A 


\7V* 


43A 
81  J* 

100 
42  A 
19 
2&A 


400 


500 
600 


.!   I'??,'  Tr,ic.e.s  Ouote<l        t   Bond  Market 
Philadelphia  Market     ft   Bid  and  Ask 


If  You  Are  in  the 


Market  for  Any  Kind  of 

MOTION  PICTURE 
APPARATUS 

CONSULT     US- AND    SAVE 

MONEY 

SEND  I  OR  OUR  PRICE  LIST 

ItftUWJGHByS 

"llO  UJest    32n-'Sr  Neu;  York  N  V  «• 


110  West   32*St. New  York. N.V.' 
Phone    Penna.    6564 
Motion  Picture  Department 


I 


The  Broadway  Parade 

TWO  of  Broadway's  long  runs  terminate  this  week,  "The  Better  *01e"  at  the 
Colony,  and  "Tell  It  to  the  Marines,"  at  the  Embassy.  The  Syd  Chaplin  comedy 
opened  Oct.  7,  while  the  marine  picture  began  its  run  Dec.  23.  "White 
Flannels"  replaces  "The  Better  "Ole",  for  one  week  only,  and  "Slide,  Kelly,  Slide" 
commences  an  indefinite  run  at  the  Embassy  tomorrow  night.  There  are  two 
holdovers  at  the  week  stands,  "The  Beloved  Rogue",  Strand,  and  "Love  of  Sunya", 
held  for  another  week  at  the   Roxy.     Following  is  the  long   run  lineup: 

Picture                                                 Distributor  Theater  Opening    Date 

"The    Big    Parade" M-G-M  Astor  Nov.  19.   1925 

"Don    Juan"    and    Vitaphone Warners  Warners  Aug.  6,   1926 

"Beau     Geste"     Famous  Criterion  Aug.  26 

"What    Price    Glory"    Fox  Harris  Nov.  24 

"Old     Ironsides" Famous  Rivoli  Dec.  6 

"The    Fire   Brigade"    M-G-M  Central  Dec.  20 

"When    a    Man    Loves" 

and   Vitaphone    Warners  Selwyn  Feb.  3,    1927 

"Metropolis"      Famous  Rialto  Mar.  5 

"The    Rough    Riders"    Famous  Cohen  Mar.  16 

"Slide,    Kelly    Slide"    M-G-M  Embassy  Mar.  22 


6,878  N.  Y.  Complaints 

(Continued    from    Page    1) 
ican    Arbitration    Assn.,    these    cases 
involving  disputes  between  members 
of   the    Chamber   and   producers    and 
distributors  . 

Settlement  of  1,748  of  these  claims 
involving  $126,430  was  made  before 
the  date  of  hearing.  The  board  con- 
sidered 3,103  claims  involving  $405,- 
477,  and  1,670  awards  were  made  in- 
volving $217,535.  Other  claims  were 
withdrawn,  dismissed  or  are  pending. 
Only  one  claim  was  taken  to  a  court 
after  disposition  by  the  board.  In 
only  two  cases  out  of  the  claims  con- 
sidered was  it  found  necessary  for 
the  New  York  board  to  call  upon  a 
seventh  arbitrator  in  a  case  where 
the  six  arbitrators  were  unable  to 
make  an  award. 


"Convoy'  'Opens  About  May  1 

Robert  Kane's  production  "Con- 
voy" was  shown  Friday  to  Secretary 
Wilbur  and  ranking  officers  of  the 
navy  department  at  Washington  for 
censorship.  The  film  has  been  rec- 
ommended for  filing  in  the  new  Con- 
gressional library  of  films  .  The  first 
public  review  was  held  in  Hartford, 
Conn.,  Sunday  night  with  Governor 
Trumbull  and  his  staff  as  guests  of 
honor.  It  will  go  into  a  legitimate 
house  in  New  York  as  a  roadshow 
production,  the  premiere  to  be  the 
day  of  arrival  of  the  combined  At- 
lantic and  Pacific  fleets  in  the  harbor 
from  southern  manoeuvers  about 
May  1. 


Bromberg  to  Attend  A.C.A.  Meeting 
Atlanta — Arthur  C.  _  Bromberg,  _  of 
the  distributing  organization  bearing 
his  name,  will  leave  tomorrow  for 
Detroit  to  attend  a  board  meeting  of 
the  American   Cinema  Assn. 


42  in  Levy  Chain 

(Continued    from    Page    1) 

The  three  theaters  at  Anderson, 
the  Riviera,  the  Starland  and  the 
Granada,  were  purchased  from  Neal 
M.  McCullough  and  Fred  E.  Mus- 
tard, together  with  real  estate  for 
$250,000.  Goldberg,  Morris  and  Sam 
Switow  returned  last  week  from  An- 
derson where  they  closed  the  deal. 
They  took  over  the  three  theaters 
yesterday  and  are  operating  them  un- 
der local   management. 


Seeks  Theater  Parley 

(Continued    from    Page    1) 

lution  calling  for  a  conference  on  the 
subject. 

The  time  is  opportune  for  such  a 
conference  between  exhibitors  and 
distributors  with  a  view  to  stopping 
acquisition  of  theaters  by  the  latter, 
says   the   resolution. 


Powers    Here 

P.  A.  Powers,  producer  of  "The 
Wedding  March"  for  Famous,  under 
direction  of  Eric  Von  Stroheim  is 
in  New  York  from  the  Coast.  The 
picture,  which  was  in  production 
eight  months,  now  is  being  cut.  It 
will  be  one  of  next  season's  Para- 
mount   roadshows. 


QUALITY    PRINTS 

Titles  and  Negative  Developing 

Release  Printing 

U.   S.    Film    Laboratories,    Inc. 

Hudson  Heights,  N.  J. 

Palisades    3678 
■  i  ■   i  .ant   iittT--    ■    ■■■■■   iiiiiiti'iii 


Who  Threw  the  Overalls  in  Mrs.  Murphy's 

Chowder? 

You'll  Find  Out— At 


"MULDOON'S  PICNIC " 


P.  S.     Bring  your  own  mustard 


Equipment    Notes 


Several  Deals  on  Kilgen  Organs 

During  the  past  month,  owners  J 
the  following  houses  have  placi 
orders  for  the  Kilgen  "Wonder  O 
gan,"  Cosmo,  at  Merrill,  Wis.;  Ne- 
Canton,  O.;  Sun,  Holdredge,  Nel 
Park,  Woonsocket,  R.  I.J  Mou 
Pleasant,  Cleveland,  and  the  Pea 
Gillespie,   111. 


Selman   Buys   in   Atlanta   Scenic 

Atlanta — Having    acquired    an    i 
terest  in  the  Atlanta  Scenic  Co.,  J 
seph  Selman  has  joined  the  compai 
as   secretary   .  Don    Carlos    Du    Bc; 
is  president.     Prior  to   Selman's  ne. 
connection,  he  spent  26  years  behii 
the  footlights.     The  Atlanta  is  wor  | 
ing    on    sets    for   the    new    Univers| 
Capitol,  which  opens  in  June. 


AMERICAN    AND  FOREIGN  DISTRIBUTOR 
OF  QUALITY  MOTION    PICTURES 

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Have  your  pictures  screened 
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charge  for  projections  at  night 
to  our  regular  customers. 


OUR  PRICES  ARE  AS  LOW  AS 

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OUR  SERVICE  THE  HIGHEST 


Your  films  called  for  and 
returned  without  charge. 

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PROJECTION  ROOMS 

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John  D.Tippett,  Inc. 

Raw  Stock 

Negative  and  Positive 

All  Colors 


1540  Broadway         6040  Sunset  BWd. 
New  York  City  Hollywood,  Calif. 


ANNOUNCEMENT- For  the  Season  of  1927-28 

■  The  Screen's  Most  Interesting  Personality 

MRS.  WALLACE  REID 


A 


Will 

Personally 

Produce 

and 

Star 

in 


V 


A 


Two 

De  Luxe 

Special 

Productions 

Entitled 


V 


THE  SATIN  WOMAN  »  HELL  SHIP  BRONSON 


Important  Notice! 


Mrs.  Wallace  Reid  has  created  a  special  stage  and  screen  presentation  which  she 
will  present  and  appear  in  for  a  limited  number  of  engagements  in  representative 
theatres  in  the  key  cities  of  each  territory  in  conjunction  with  the  above  productions. 


Address  all  Communications 


LUMAS  FILM  CORPORATION,  sam  sax,  president 

1650  BROADWAY  ......  NEW  YORK  CITY 


THE 


-%2< 


DAILY 


Monday,   March  21,   192! 


6xpM4-Q-G4am<L 

DAILY  TIPS  WHICH  MEAN  DOLLAES  FOB  SUOWMEN 


"Blonde  or   Brunette" 
(Paramount) 

Advance  trailer  announced  the 
Lipstick  Matinee  together  with  a 
small  newspaper  teaser  ad  which  also 
suggested  that  something  unusually 
good  was  coming.  Arranged  a  deal 
with  two  druggists  whereby  they 
supplied  samples  of  lipstick.  These 
were  distributed  at  the  matinee  and 
also  prior  to  the  opening.  Copy  on 
each  sample  read,  "Whether  you  are 
Blonde  or  Brunette  use  this  lip  rouge 
— then  see  Adolphe  Menjou  with  Ar- 
lette  Marchal  and  Greta  Nissen." — 
E.    R.    Rogers,    Tivoli,    Chattanooga. 


"The  Night  of  Love" 
(United  Artists) 
Made  an  advance  campaign  which 
included  a  teaser  contest  entitled 
"The  Other  Half."  The  newspaper 
published  half  of  a  photograph  of  a 
mystery  film  star.  The  stunt  was  for 
readers  to  cut  this  picture  and  then 
match  it  on  the  Sunday  following 
with  the  other  half  of  the  picture, 
which  was  published  in  the  news- 
paper. Contestants  pasted  them  to- 
gether, identified  the  star  and  pre- 
sented the  finished  picture  at  the 
theater  for  a  free  ticket. — American, 
Denver. 


"Orchids  and  Ermine" 
(First  Nat'l) 
Called  J.  Frank  Brockliss,  of  First 
National's  London  office,  by  radio- 
telephone to  tell  him  how  good  "Or- 
chids and  Ermine"  was.  As  this  was 
longest  'phone  call  on  record  to  date, 
received  front  page  publicity  in  all 
the  locals.  The  San  Antonio  Light 
gave  practically  all  of  page  one,  de- 
tailing all  comments  about  the  pic- 
ture. Fine  follow  up  next  day  when 
Colleen  Moore  called  London  from 
Los  Angeles.  She  broke  my  record 
but  she  spoke  to  Frank  Brockliss  also 
and  that  made  it  news  in  my  town. 
Brockliss  promptly  cabled  me  veri- 
fying conversation  and  mentioning 
"Orchids  and  Ermine."  Message  was 
printed  in  full.  Stunt  cost  me  $86, 
but  was  worth  four  days  of  S.R.O. 
business. — Louis  Santikos,  Palace, 
San   Antonio,   Tex. 


Goldman  in  Milwaukee 
Milwaukee  —  Dave  Goldman,  for- 
merly of  the  La  Grange,  La  Grange, 
111.,  will  succeed  Stanley  Gross  as 
manager  of  the  Milwaukee  Theater 
Circuit's  new  $500,000  Venetian, 
which  opens  March  18.  Otto  Lange, 
cousin  of  Carl  Laemmle,  has  been 
named  assistant  to  Gross. 


Sunday  Shows  Lose 
Sunday  shows  lost  in  two  elections 
in  New  York  state.  At  Newark, 
proposed  repeal  of  the  ordinance  to 
permit  Sunday  shows  lost  by  a  ma- 
jority of  305.  Two  years  ago  the 
vote  was  3  to  1  in  favor  of  "blue" 
Sunday.  By  vote  of  186  to  130,  Sun- 
day shows  were  defeated  at  Silver 
Springs. 

Dean  Worley   Dies 

San  Francisco — -Dean  Worley,  gen- 
eral manager  here  for  Thomas  Wilkes 
Theaters,  died  recently. 


Astor— "The  Big  Parade" 

Broadway — "What  Every  Girl  Should  Know" 

Cameo — "Through   Darkest   Africa" 

Capitol — '"The    Demi    Bride" 

Central — "The   Fire  Brigade" 

Cohan— "The  Rough   Riders" 

Colony — "White    Flannels" 

Criterion — "Beau    Geste" 

Embassy— "Slide  Kelly  Slide"  (Starts  Tues- 
day) 

Harris — "What    Price    Glory" 

Hippodrome — "Easy  Pickings" 

Loew's  New  York — Today,  "The  Red  Mill"  ; 
Tuesday.  "Somewhere  in  Sonora  and  "Play 
Safe" ;  Wednesday.  "The  Third  Degree" ; 
Thursday,  "An  Affair  of  the  Follies" ; 
Friday,  "Love's  Greatest  Mistake"  and 
"California  in  '49" ;  Saturday,  "A  Kiss  in 
a   Taxi" ;    Sunday,    "Three   Hours." 

Mark    Strand— "The   Beloved   Rogue" 

Paramount — "Evening    Clothes" 

Rialto — "Metropolis" 

Rivoli — "Old   Tronsides" 

Roxy — "The   Love   of   Sunya" 

Selwyn — "When    a    Man   Loves" 

Warners — "Don    Tuan" 

Brooklyn   Mark   Strand — "A   Kiss  in  a  Taxi" 


Protecting  Rights 

(Continued    from    Page    1) 

the  print  of  "Love  on  the  Rio 
Grande,"  at  Stanford,  Ky.,  contend- 
ing Excelsior  had  invaded  a  territory 
where  his  company  controls  exclusive 
distribution    rights. 

The  court  ordered  sale  of  the  print 
to  satisfy  the  judgment,  which  is  the 
second  obtained  by  Big  Feature 
Rights   on    similar   complaint. 


Sets  Fox  "Big  Three" 

(Continued    from    Page    1) 

will  be  followed  by  "Sunrise."  fea- 
turing George  O'Brien  and  Janet 
Gaynor.  The  third  to  conclude  th;s 
series  will  be  R.  A.  Walsh's  produc- 
tion based  on  "Carmen,"  the  title  of 
which  will  be  announced  later.  The 
featured  plavers  are  Victor  Mc- 
Latrlen  and  Dolores  Del  Rio. 

These  three  pictures  will  play  at 
$1.65  throughout  the  18-month  pe- 
riod. 


Questions   Sunday  Law 

Provo,  Utah — Demurrer  filed  by 
the  defendants  in  the  cases  of  Provo 
City  versus  the  Ashton  and  Raymond 
E.  Sutton,  for  showing  pictures  on 
Sunday,  was  ordered  sustained  in 
district  court.  The  case  had  been  ap- 
pealed by  the  defendants  from  the 
decision  of  the  city  court,  who  ruled 
that  Sunday  shows  are  unlawful.  The 
court  ruled  that  the  city  ordinance  on 
which  the  action  is  based  is  very 
vague.  The  decision  declares  it  is 
unfair  to  the  operators  of  the  theater 
to  be  prosecuted  under  the  terms  of 
an  ordinance  so  vague  and  uncertain 
as  the  present  city  ordinance. 


Zukor  Lecturing 

Cambridge — Adolph  Zukor  lectured 
at  Harvard  Saturday  on  Execu- 
tive Management.  Jesse  L.  Lasky's 
lecture  Thursday  was  titled  "Produc- 
tion   Management    Problems." 


Sunday  Show  Move  Scored 

Atlanta — Effort  to  open  theaters 
here  on  Sunday  has  been  scored  by 
the  Fulton  county  grand  jury.  Nu- 
merous churches,  the  Atlanta  Board 
of  M.  P.  Review.  W.  C.  T.  U.  and 
Civic  Council  of  Women  are  oppos- 
ing the  plan. 


Another  "U"  Theater 
in  Wisconsin  Race 

(Continued    from    Page    1) 

three  chief  circuits  of  the  state. 

Saxe  is  building  at  Madison, 
Fischer  stronghold,  while  Fischer  is 
lining  up  against  Saxe  at  Oshkosh. 
Meanwhile,  Saxe  is  strengthening  its 
position  at  Kenosha,  building  the 
New  Rhode,  which  is  to  cost  $650,- 
000  and  seat  1,500.  The  two  are  en- 
gaged in  keen  competition  at  Fond 
du   Lac. 

In  Milwaukee,  Universal  and  Saxe 
are  arrayed  against  each  other  down- 
town and  in  the  suburban  field.  Both 
are  active  in  building  outskirt  houses. 


Community  Theater  at  Morrison 
Morrison,    111. — Plans    for    a    com- 
munity  theater   are   under   way,   and 
over   $60,000   worth    of    serial    bonds 
have   been   sold. 


Comedies  Set  Until  August 
Stern  Brothers  comedy  releases  are 
set  as  far  ahead  as  August  1,  Uni- 
versal states.  With  prints  on  hand 
more  than  four  months  ahead  of  re- 
lease date,  exhibitors  will  be  en- 
abled to  preview  them  and  arrange 
for  pre-release  runs.  Five  two  reelers 
of  the  "Newlyweds  and  their  Baby" 
series;  five  "Let  George  Do  It" 
comedies,  five  of  the  "What  Hap- 
pened to  Jones"  series,  five  "Excuse 
Makers"  comedies  and  five  "Buster 
Brown"  comedies  are  ready  for  show- 
ing. 


New  Theaters 


Buzzards  Bay,  Mass. — The  Capitol  has  be 
opened   by   Hedwidge   &   Small. 


Atlanta,  Ga. — The  Ponce  de  Leon,  Ponce  ■ 
Leon  Ave.  and   Boulevard,   N.  E.  has  opene 

Henderson,  N.  C. — Stevenson  Theaters,  h: 
opened  the  Stevenson  costing  $100,000. 


East    Hartford,    Conn. — Building   operatior 
have    started    on   a    new    $150,000    theater 
the  corner  of  Main  and  Bissell  Sts. 


Somerville,  Mass. — The  Capitol,  Broadwa 
at  Marshall  St.  has  opened,  seating  2.201 
R.  E.  Morris  is  the  manager. 


Mineola,     N.     Y. — The    new     Mineola    h; 
opened  under  management  of  S.  Calderone. 


Los    Angeles,     Cal. — The    Garrick,    at    tit 
southeast   corner   of   Eighth   and   Broadway, 
being    wrecked    to    make    way    for    the    Ne 
Tower  theater.     It  is  being  built  by  Gumbin 
Theatrical   Enterp. 


Oil    City,    Pa. — Work    has    started    on    tl 
theater  J.  W.   Straub  will  build  to  seat  1,20 


Shamokin,  Pa. — Plans  have  been  announo  | 
by  the  Chamberlain  Amusement  Enterprisl 
for  a  2,000  seat  theater. 


Cortland,   N.   Y. — Schine  Enterp.  will  erej 
a    theater   on   N.    Main    St. 


Westmont,   N.  J. — A  theater  to  cost  $20i 
000  and  seat  1,200  will  be  started  immediate 
It   will   be   operated   by   Kolman   Goldstein 
Camden. 


Burlington,  Wis. — Dan  Kelliher  will  bu  ' 
a  $50,000  house  to  seat  600.  Oberg  &  Hoa, 
anson  are  the  contractors. 


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Distributing  throughout  the  United  States  from 

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Monday,  March  21,  1927 


THE 


-Z&>^ 


DAILV 


And  Thafs  That 


By  PHIL  M.  DALY 


DOUGLAS  MACLEAN  has  com- 
pleted a  cycle.  It  was  at  the 
Triangle  studio  where  D.  W.  Griffith 
ten  years  ago  gave  him  his  start  in 
films,  and  it  is  at  the  same  studio, 
now  the  Fine  Arts,  that  the  star,  as 
head  of  his  own  unit,  occupies  the 
bungalow  which  was  D.  W.  Griffith's 
home  a  decade  ago. 


Floyd  Weber,  comptroller  for  Lu- 
mas  and  Gotham,  is  passing  around 
the  cigars  on  the  occasion  of  the 
arrival  of  Floyd  Weber,  Jr. 


It  must  be  a  great  life  for  Al  Wil- 
son, stunt  aviator,  for  his  latest  trick 
is  standing  on  the  wings  of  one  plane 
and  roping  another  speeding  plane 
in  true  cowboy  style.  What  did  he 
do  with  it  after  he  roped  it?  Ask 
me   another. 


Screen  for  Panoramas 
Invented  in  France 

(Continued  from  Page  1) 
set  horizontally,  are  used;  the  one 
left  and  the  other  right  of  the  centre 
one,  being  set  at  a  slight  angle.  The 
mechanism  of  the  projectors  is  link- 
ed together  so  that  the  three  ma- 
chines run  as  one.  There  are,  how- 
ever, three  distinct  films,  each  sepa- 
rately taken. 

Filming  of  scenes  for  projection  on 
the  triple  screen  was  done  by  the 
use  of  three  cameras,  super-imposed 
with  their  optic  axis  centered  in  a 
manner  by  which  a  determined  field 
of  vision  was  covered;  whilst  their 
respective  lenses  were  discentered,  so 
as  to  recover  the  paralax. 

The  triple  screen  will  be  used  for 
the  projection  of  great  crowd  scenes, 
notably  the  scenes  of  the  Convention 
and  some  of  the  battle  scenes  in 
"Napoleon."  It  is  understood  that 
curtains  will  draw  backwards  and 
forwards   over   the   screen. 


A  Review  of  Reviews 

(Continued  from  Page  1) 
office  proportions  and  will  undoubt- 
ed make  its  mark  as  will  "The  Show" 
and  "The  Love  of  Sunya."  John 
Gilbert  carries  his  picture  with  the 
very  capable  support  of  Renee 
Adoree.  Tod  Browning's  direction 
in  the  early  reels  leaves  little  to  be 
desired.  Toward  the  end  he  drags 
the  story.  Gloria  Swanson  is  the 
whole  show  in  "The  Love  of  Sunya." 
Albert  Parker's  direction  shows 
plenty  of  imagination,  clever  story 
manipulation,  but  the  old  "Eyes  of 
Youth"  story,  done  many  years  ago 
by  Clara  Kimball  Young,  has  not 
taken  on  any  new  interest  since  its 
last  appearance. 

Other  new  product  included  "Burnt 
Fingers,"  a  Pathe  melodrama;  "Red 
Signals,"  another  railway  melodrama; 
"The  Fighting  Comeback"  and  "The 
Broncho  Buster,"  westerns  with 
Buddy  Roosevelt  and  Tom  Mix 
respectively;  "White  Flannels,"  War- 
ner Brothers'  latest;  "Love  Makes 
'Em  Wild,"  from  Fox  and  "The 
Scorcher"  with  Reed  Howes. 


Famous  Players  Financial  Statement 

Consolidated  balance  sheet,  profit  and  loss  account  and  consolidated 
surplus  account  of  Famous  for  year  ending  Jan.  1,  1927,  follow: 

CONSOLIDATED    PROFIT   AND    LOSS    ACCOUNT   AS    OF 


JAN.  1,  1927 

ASSETS 


Cash     

Bills     Receivable     

Accounts   Receivable: 

Advances  to   subsidiary   companies    (not   consolidated) .  . 

Advances  to  outside  producers   (secured  by  film) 

Film    customers    and    sundries 


$1,081,627.34 
1,544,218.65 
2,558,415.26 


Inventory : 

Negatives,    positives,    film    and    supplies $22,276,141.79 

Rights   to   plays,   scenarios,    etc 1,503,216.68 

Securities     


$6,562,913.91 
153,729.43 


5,184,261.25 

23,779,358.47 
382,888.09 


Total    current    and    working    assets    

Deposits  to   secure  contracts    

Investments  in  subsidiary  and  affiliated  companies   (not  consolidated) 21 

Land,    buildings,    leases    and    equipment,    after    depreciation,    and    after    giving 
effect    to    increase    in    land    values    arising    through    independent    appraisals 

of   $8,624,000.00    75 

Deferred    charges    3 

Goodwill     (after    applying    $8,624,000.00    appreciation    in    land    values,    based 
on    independent    appraisals)     


$36 


063,151.15 
788,388.43 
780,414.87 


318,935.40 
628,242.79 


6,314,844.16 


Total   Assets    $143,893,976.80 

LIABILITIES  AND  CAPITAL 

Bills   payable    $5,079,594.34 

Accounts  payable    2,343,653.81 

Owing  to  subsidiary  companies    (not  consolidated)    139,663.87 

Excise    taxes,    payrolls    and    sundries    1,875,754.90 

Owing  to   outside  producers  and  owners  of  royalty   rights....  972,326.86 
Purchase  money   notes   and   mortgage  bonds,   being  obligations 

of    subsidiary    companies    maturing    serially    within    twelve 

months      2.250,303.13 

Serial    payments   on    investments    due    within    twelve   months..  4,289,888.00 

1926    Federal    taxes    (estimated) 555,179.82 

Reserve     for     dividend     declared     on     common     stock     payable 

Jan.    3,    1927    1,155,372.14 

Reserve     for    dividend     declared     on     preferred     stock     payable 

Feb.    1,   1927    154,894.00 

Total    current    liabilities    $18,816,630.87 

Advance   payments  of   film    rentals,    etc.    (self   liquidating) 1,679,779.36 

Pui chase   money    notes    and   mortgage  bonds,    being   obligations    of    subsidiary 

companies    maturing    serially    after    one    year 33,494,366.84 

Serial  payments  on  investments  due  after  one  year,    ($1,198,595.00  payable  in 

advance    of    maturity    on    notice    from    holder) 13,102.455.49 

Reserve  for  contingencies 423,247.61 


Total    Liabilities    $67,516 

Interest    of    minority    stockholders    in    subsidiary    companies    with    respect    to 

capital    and    surplus    815 

Capital    (represented   by)  : 
Preferred   Stock : 

Issued  (100.000  shares.    $100    par    value)     $10,000,000.00 

Redeemed  (22,550  shares)      2,255,000.00 


480.17 
675.35 


Outstanding  (77,450  shares)    7.745.000.00 

Common   Stock        (574,590  shares  of  no  par  value) 52,083,399.05 

$59,828,399.05 
Surplus      15,733.422.23       75,561.821.28 


Contingent    mortgage    liability    of    subsidiary    companies  $1,087,500.00 
Contingent   liability   on   investment   notes   discounted...      2,760,000.00 


$143,893,976.80 


$3,847,500.00 

CONSOLIDATED    PROFIT    AND    LOSS    ACCOUNT 
FOR  THE  12  MONTHS  ENDED  JAN.  1,  1927 

Profit    for    12    months    $6,100 

Less :    Provision    for   Federal   taxes    500. 


815.71 
000.00 


Balance   carried    to    surplus    $5,600,815.71 

CONSOLIDATED    SURPLUS   ACCOUNT 
AT  JAN.  1,  1927 

Surplus   at    Dec.    26,    1925    $15,209,316.68 

Add:     Profit    for    12    months    to    January    I,     1927,    after    providing    for 

Federal    taxes,    as    above     5.600,815.71 


Less    Dividends : 

On    common    stock    (paid    and    reserved    in    1926)....       $4,443.640  16 
On   preferred   stock    (paid   and   reserved    in    1926) ....  633.070.00 


$20,810,132.39 


5.076.710.16 


Surplus  at  Jan.    1,    1927 


15,733.422.23 


"""pith-Albee  in  Detroit 

Detroit — Another  link  in  the  Keith- 
A.lbee  circuit  was  added  with  the 
opening  of  the  Uptown  at  Woodward 
Ave.  and  Palmer  Park  in  the  High- 
land Park  district.  It  will  play  big 
time  vaudeville  and  features.  The 
ooening  was  attended  bv  L.  E. 
Thompson  and  Mark  Luescher  of  the 
home  office  and  bv  managers  of  many 
theaters  in  the  Mid-West. 


Severe  Fire  at  Newcastle 
London — Contents  of  four  vaults 
were  destroyed  and  11  others  severe- 
ly damaged  in  a  film  fire  at  New- 
castle. Most  of  the  films  were  short 
subjects  but  36  features  also  were 
burned.  Henderson's  North  of  Eng- 
land Film  Bureau.  Wardour  Films, 
P.  D.  C.  F.  B.  O..  Stoll  Film  Co. 
and  Northern  Mutuals  were  compa- 
nies  suffering  losses. 


SHORT   TAjLKS 

ON 
SHORT  FEATURES 


The  Winning 
Combination 

Advertising  will  not  put  over 
mediocre  pictures  any  more  than 
it  will  put  over  a  poor  cake  of 
soap  or  a  poor  can  of  soup.  The 
first  requisite  for  a  successful 
advertising  campaign  is  a  qual- 
ity product.  But  every  retail 
dealer  in  the  land  knows  that  a 
product  of  real  merit,  backed  up 
by  extensive  advertising,  is  his 
best  seller.  And  this  is  just  as 
true  of  motion  pictures  as  of 
anything  else. 

Highest  merit,  supported  by 
service  and  advertising,  makes 
Educational  Pictures  your  "best 
sellers"  among  short  features. 
They  have  long  been  recognized 
as  the  dominant  quality  leaders 
in  their  field.  And  they  were 
the  first  short  features  to  be  ad- 
vertised nationally  to  your  pa- 
trons— in  fact,  the  only  short 
features  that  have  had  consist- 
ent magazine  advertising. 

Educational  Pictures  have 
been  making  new  friends  and 
extra  profit  for  a  steadily  in- 
creasing number  of  exhibitors 
for  seven  years — there  are  13,000 
theatres  showing  them  now. 
And  they  are  the  short  features 
you  can  depend  on  most  confi- 
dently for  continued  quality, 
service,  advertising  support,  and 
box-office  profit,  next  season. 

President 

EDUCATIONAL 
FILM   EXCHANGES,   Inc. 


"THE  SPICE  OF  THE  PROGRAM" 


■ 


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national 
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lome  sjuggin' 

erne  rid  in' 

mie  ropjn' 
(WW  action 

erne  romance 

ommme 


^NEWSPAPER 
p/'FILMDOM 


ALL  THE  NEWS 
ALLTHE  TIME 


VOL.  XXXIX     No.  68 


Tuesday,   March  22,    1927 


Price  5  Cents 


TAPS  SOUND  fOR  BUYING 
COMBIN  E  JNWISCONSIN 

Pool  Sponsored   by  Grau- 

man  Had  Been  Deserted 

by  Most  Members 

Milwaukee  —  Wisconsin's  baying 
combine,  the  Badger  Theaters  Corp., 
within  the  next  few  weeks  will  dis- 
continue business.  Disbandment  is 
expected.  Abandoned  by  leading 
figures  in  its  formation,  the  co-opera- 
tive buying  unit  formed  with  a  greal 
flare  of  publicity  is  dying  quietly  the 
result  of  refusal  by  exchanges  to 
deal    with    the    combination. 

Much  secrecy  has  surrounded  the 
personnel  and  motives,  although  it 
is  known  that  all  members,  of  which 
at  first  there  were  about  six  from 
out-of-town,  bought  from  Jack  Grau- 
tnan's  Celebrated  Exchange,  an  inde- 

(Continued   on   Page  4) 

Sunday    Show   Fight   Continues 

Belmond,  la. — Sunday  closing  con- 
tinues as  a  major  issue  here.  Al- 
though the  village  has  prohibited 
Sunday  shows,  Bernard  Moody  con- 
tinues to  present  them  at  the  Opera 
House,  regularly  paying  a  fine  for 
violating   the    law. 


"We're  married,  Ted.  I  tricked  you — and  I'm  glad!"  Clara  Bow,  the 
"It"  girl,  is  more  alluring  than  ever  in  Paramount's  "CHILDREN  OP 
DIVORCE,"  in  which  she  co-stars  with  Esther  Ralston.  The  Big  Heart 
Throb  Drama  of  the  Year.    Frank  Lloyd  Production.    You  want  it! — Advt. 


Loew  and  Schenck  Arrive 

Marcus  Loew  and  Joseph  M. 
Schenck  have  arrived  in  New  York 
Erom   Palm   Beach. 


Rich  Talks  on  Vitaphone 

"Following  declines  in  the  stock  of 
Warner  Bros,  the  "Wall  Street  Jour- 
lal"  questioned  Walter  J.  Rich,  presi- 
dent of  Vitaphone  concerning  various 
reports.  Rich  stated  that  business 
was  exceeding  expectations  and  that 
the  company  was  installing  instru- 
ments at  the  rate  of  one  daily;  that 
51  theaters  had  been  equipped  with 
>ver  125  contracts  on  hand  for  in- 
stallation. 


Ohio  Tax  Bill 

Cleveland — It  is  understood 
on  reliable  authority  that  a  ten 
percent  amusement  tax  will  be 
introduced  next  week  in  the 
legislature.  A  tax  of  one  cent 
on  every  ten  cent  admission 
would  be  imposed  under  this 
measure.  The  tax  is  an  amend- 
ment to  a  bill  previously  of- 
fered which  provides  for  state 
regulation  of  sports,  similar  to 
the  present  state  boxing  com- 
mission. 


VAUDEVILLE  FROWNS 
ON  TALKING  FILMS 


A  retaliatory  move  against  talking 
films  was  announced  yesterday  by 
the  Keith-Albee  office  making  public 
the  decision  of  major  vaudeville  in- 
terests to  side-step  engagements  of 
headliners  and  "name  acts"  which  ap- 
pear in  talking  pictures.  Talking 
films  diminish  artists'  value  as  box- 
(Continued  on  Page  2) 


New  Wisconsin  Chain 

Milwaukee — A  new  company  has 
been  organized  known  as  Wisconsin 
Universal  Theaters,  Inc.  The  incor- 
porators, Harry  Rosbrook,  Adolph 
Lipman  and  Ben  Guttenstein,  say 
they  intend  having  ten  or  12  houses 
by  1928.  They  have  taken  over  the- 
aters in  Reedsburg  and  Edgerton. 
They  contemplate  one  in  Jefferson 
to  cost  $40,000. 


Tiffany  in  Atlanta 

Atlanta — Tiffany  is  planning  to 
open  an  exchange  here,  which  W.  G. 
Minder,  Pathe  feature  sales  man- 
ager   here,   will    manage. 


NORTHWEST  UNIT  HITS 
FOX  CONTRACT  CLAUSE 


Minneapolis — Protest  is  being  made 
by  W.  A.  Steffes,  of  the  Northwest 
exhibitor  unit,  against  insertion  of  a 
new  clause  in  the  Fox  contract.  The 
clause,  "Ninth  A,"  specifies  no  Fox 
agent  is  authorized  to  make  any  in- 
dorsements or  insertions  on  the  mem- 
orandum copy  he  leaves  with  the  ex- 
(Continued  on  Page  4) 


Gets  Ufa  Shorts 

Distribution  of  26  one-reel  subjects 
produced  by  Ufa  has  been  acquired 
by  M-G-M.  The  subjects  were 
chosen  from  about  300  one-reelers. 
They  will  be  released  in  September, 
and  now  are  being  sold  together  with 
other  MrG-M  short  product.  The 
one-reelers  are  educational  in  char- 
acter, dealing  with  a  wide  range  of 
subjects. 


"U"  Gets  Another 

Milwaukee— The  Forest,  $300,000 
theater  being  erected  on  the  South 
Side,  has  been  leased  to  Universal. 


B'WAY  GROSSES  HOLD 
DESPITE  ROXY  RECORD 

New  Patronage  Tapped  to 

Meet  Competition  of 

New  Theater 

Opening  of  the  Roxy,  Lent  and 
fine  weather  failed  to  put  any  great 
crimp  in  Broadway  business  last 
week,  and  with  the  Roxy's  record  of 
$127,611,  indications  were  that  new 
patronage  was  being  tapped  to  keep 
up      grosses.  Seventeen      theaters 

grossed  $468,760. 

Comparison  of  the  receipts  of  the 
gross  of  13  theaters  last  week  as  com- 
pared with  the  previous  week  shows 
a  drop  of  onlj-  $7,420.  This  is  ex- 
clusive of  the  Strand  which  declined 
to  make  public  any  figures.  Its  aver- 
(Continued  on  Page  2) 


$16,000,000  PU6LIX 
N.Y.  PROGRAM  FINANCED 


Financing  of  the  Publix  building 
program  in  Greater  New  York  will 
be  done  by  the  Prudence  investment 
house.  Negotiations  are  said  to  be 
complete. 

Under  the  agreement,  the  amount 
to  be  advanced  by  Prudence  will  be 
flexible,  although  it  approximates 
$16,000,000. 


"McFadden's"  Cleveland  Record 

Cleveland  — About  275,000  people 
paid  admissions  to  see  "McFadden's 
Flats"  during  its  record  five  weeks' 
run  at  the  Cameo.  The  picture  play- 
ed 250  performances.  This  is  more 
than  any  other  picture  has  ever  play- 
ed   consecutively    in    Cleveland. 


668,514  See  "Don  Juan" 

At  the  end  of  its  33rd  week  at  the 
Warner,  "Don  Juan"  had  played  to 
668,514  admissions,  Warners  an- 
nounce. "When  a  Man  Loves"  at  the 
Selwyn  had  played  to  97,291. 


Gross  $567,702 

Grossing  $567,702.10  for  a 
run  of  22  weeks  is  the  record 
of  "The  Better  'Ole"  at  the 
Colony,  which  ran  from  Oct.  5 
to  March  18.  For  the  first  eight 
weeks  it  averaged  over  $30,000 
each  week.  The  next  metro- 
politan showing  will  be  at  the 
Strand  some  time  in  April. 


THE 


•cwm 


DAILY 


Tuesday,   March  22,   1927 


Vol.XXXIXNo.68  Tuesday. March 22. 1927  Price 5 Cents 


I0HN  W.  ALICOATE 


Publisher 


Published  daily  except  Saturday  and  holidays 
at  1650  Broadway.  New  York,  N.  Y.,  and 
copyright  (1927)  by  Wid's  Films  and  Film 
Folk,  Inc.  J.  W.  Alicoate,  President  and 
Publisher;  Maurice  D.  Kann,  Vice-President 
»nd  Editor;  Donald  M.  Mersereau,  Treas- 
urer, Business  and  Advertising  Manager; 
Ralph  Wilk,  Traveling  Representative.  En- 
tered as  second  class  matter  May  21,  1918, 
at  the  post-office  at  New  York,  N.  Y. 
under  the  act  of  March  3,  1879.  Terms 
(Postage  free)  United  States,  outside  of 
Greater  New  York,  $10.00  one  year;  6 
months,  $5.00;  3  months,  $3.00.  Foreign, 
$15.00.  Subscribers  should  remit  with  order. 
Address  all  communications  to  THE  FILM 
DAILY,  1650  Broadway,  New  York,  N.  Y. 
Phone  Circle  4736-4737-4738-4739.  Cable  ad 
dress:  Filmday,  New  York.  Hollywood. 
California — Harvey  E.  Gausman,  Ambassa- 
dor Hotel:  'Phone,  Drexel  7000  and  Wash 
ington  9794,  London — Ernest  W.  Fredman, 
The  Film  Renter,  58,  Great  Marlborough  St.. 
London,  W.  I..  Paris — La  Cinematographic 
Francaise     5.    Rue  Saulnier. 


Seventeen  Broadway  Theaters  Gross  $468,760 


Warners  "A"  again  became  the  center  of 
attention  among  film  issues,  49,000  shares 
finally  changing  hands  at  a  slight  fractional 
break.  Loew's,  Inc.,  too,  continued  its  sales 
drive,  turning  over  16,400  shares  at  a  % 
decline.  The  Warner  curb  issue  held  firm, 
with  a  trade  of  9,000.  There  was  the  same 
tendency  of  the  last  few  days  of  breaking 
prices. 


Quotations 

High 

Low 

Close 

Sales 

Am.    Seat.    Vtc... 

43% 

43% 

43% 

400 

*Am.    Seat.    Pfd.. 

46 

•Balaban  &  Katz.. 

63^ 

*Bal.  &  Katz  Vtc. 

73  K 

Eastman   Kodak    . . 

140 

139% 

140 

900 

Famous  Players    . . 

111 

110'/$ 

110?4 

3,7on 

Fam.    Play.    Pfd.. 

121 

121 

121 

100 

•Film    Inspect.     .  . 

7% 

•First    Nafl.    Pfd. 

103 

Fox    Film    "A"... 

67H 

65'' 

66% 

1,666 

Fox   Theaters   "A" 

21% 

20  Vs 

21% 

700 

•Intern'l    Project.  . 

10% 

Loew's.    Inc 

61% 

60;A 

60% 

16,400 

Metro-Gold      Pfd.. 

25/2 

25 '4 

25  / 

100 

M.    P.    Cap.    Corp. 

15 '4 

14% 

14% 

1.300 

Pathe   Exch.    "A". 

44^ 

43  y2 

44 

2.400 

Paramount    B'way. 

.100 

100 

100 

1 

36 

35 

.... 

39 '4 

38 

.... 

.... 

Roxy    Common     . . 

.    12 

H'4 

.... 

Skouras    Bros.    . . . 

•   81J4 

80% 

si 

••Stan.   Co.   of  Am 

81 

Trans-Lux     Screen 

6% 

6% 

654 

1,666 

•Univ.    Pict.    Pfd. 

100 

Universal    Pictures 

.    41-4 

ii'4 

41  !4 

ioo 

Warner   Pictures.. 

.    19 

15% 

18 

9,000 

Warner  Pict.  "A". 

.   28% 

23% 

28 

49,000 

*  Last  Prices  Qu 

oted 

t   Bond  Market 

••  Philadelphia  Market 

tt   Bid 

and  Ask 

Theater 

•Astor 
Broadway 

(  \mieo 
Capitol     . 
*  Central 


Seats  Price  Range     Feature  Gross 

.    1,120 $1.10— $2.20 "The    Big    Parade" $  15,274 

.    1,600 35—1.10 "McFadden's    Flats"     16,000 

594 50—      .75 "Stark    Love"     5,496 

.    5,450. ' 50—   1.65 "The    Show"     S6,1?? 

922 1.10—2.20 "The    Fire    Brigade"     7,904 


Equipment  Notes 


j 


1.10—2.20 "The   Rough    Riders"    (four  days) 9,000 

1,980 1.10—  2.20 "The   Better   Ole"    (final  six  days) 10,100 

608 1.10—  2.20 "Beau    Geste"     10,500 

596 1.10—2.20 "Tell   It   to  the    Marines"    9,363 

Hun,' 1,051 1.10—2.20 "What  Price  Glory"   14,050 

Hippodrome    ..    6.100 25—     .75 "The    Sensation     Seekers"     tl-'Jfl 

4.000 40—      .99 "A    Kiss    in    a    Taxi"     76.000 

1,960 35—     .99 "Metropolis"     28,500 

2,200..' 1.10 —  2.20 "Old    Ironsides"     11,800 

6,200 50—   1.65 "The    Love    of    Sunya"    i27.'6l\ 

*Selwyn     1,400 1.10 —  2.20 "When    a    Man    Loves"     13,738 

•Warners    1,380 1.10—2.20 "Don    Juan"     ■■  H.506 

Total $468,760 

*  Indicates  two  a   day   policy.  .    , 

The    Strand    management    refused    to   divulge    any    figures.      Average    for    eight    weeks  period 
$38,400. 


*(_"<>liau     1,111. 

*CoIony 
■"Criterion 
*  Embassy 
arris 
ippodrome 

Paramount 

Rialto     

*Rivoli    

Roxy 


Vaudeville  Frowns 
On  Talking  Films 

{Continued   from  page    1) 

office  attractions  in  the  two-a-day  the 
aters,  states  Keith-Albee,  which 
places  the  "speaking,  or  swinging,  or 
playing  motion  pictures,"  in  the  same 
category  with  the  radio,  night-club 
and  other  "unrated  appearances,"  as 
lessening  the  exclusiveness  and, 
therefore,  the  value  of  such  acts  and 
artists  to  vaudeville. 

The  statement  declares  the  consen- 
sus of  opinion  among  booking  ex- 
perts reveals  that  high-salaried  ar- 
tists who  broadcast  both  their  per- 
sonalities and  material  in  speaking 
rilms,  radio  and  clubs,  are  not  only 
"worth"  less  to  vaudeville  houses,  but 
it  is  found  that  they  are  "unwanted" 
by  local  managers  after  their  appear- 
ance in  talking  pictures.  An  instance 
is  cited  of  an  opera  star,  whose  con- 
tract was  not  renewed  because  of  a 
talking   film   appearance. 


Haines'  Film  Opening 
"Slide,      Kelly,      Slide,"      William 
Haines'    initial    starring    vehicle    for 
M-G-M,    opens    tonight    at    the    Em- 
bassy. 

Injunction  Appeal  Denied 

London  —  The  action  brought 
against  George  Bernard  Shaw  by 
Jesse  Levinson  of  Los  Angeles  in 
connection  with  film  rights  of  the 
operetta  "The  Chocolate  Soldier  has 
been  dismissed.  L  vinson  had  asked 
for  an  injunction  to  restrain  Shaw 
from  asserting  any  motion  picture 
based  on  "The  Cholocate  Soldier 
would  infringe  his  copyright,  claim- 
ing that  the  plot  was  based  on  his 
"Arms  and  the  Man." 


Although  an  effort  was  made  to  se- 
cure statements  from  officials  of  the 
various  talking  films  organizations, 
Jack  G.  Leo,  a  vice-president  of  Fox. 
was  the  only  executive  who  could  be 
reached.  The  movement  was  a  sur- 
prise, he  said. 

Dolores  Del  Rio  Signed 
Culver  City— Dolores  Del   Rio  will 
plav  the  feminine  lead  in  "The  Trail 
of  "'98"  which   Clarence   Brown  is  di- 
recting   for    M-G-M. 


B'way  Grosses  Hold 
Despite  Roxy  Record 

(Continued    from   page    1) 

age  gross  for  the  last  eight  weeks  is 
$o8,4U0.  This  is  based  on  "Variety's" 
box-office  estimates. 

The  Cohan  with  "The  Rough  Rid- 
ers" was  added  to  the  Broadway  par- 
ade and  proved  a  factor  grossing  $9,- 
000  in  four  days.  Receipts  of  17 
Broadway  theaters  for  last  week  will 
be  found   in   tabulated  form  above. 


Stebbins  Gets  Balopticon 
Minneapolis — The  automatic  Balop- 
ticon, a  device  which  theaters  have 
used  to  advantage  to  advertise  their 
pictures  and  to  draw  interest  to  the 
lobby,  has  been  taken  over  in  this 
territory  by  the  Stebbins  Picture  Sup- 
ply Co.  A  wide  variety  of  uses  exists 
for  this  instrument,  which  when 
started  projects  a  series  of  standard 
lantern  slides  in  never-ending  succes- 
sion without  attention  by  a  manipula- 
tor. 


50  Stories  in  Preparation 
Culver  City — Fifty  stories,  embrac- 
ing every  type  of  drama  from  farce 
comedy  to  history  and  biography,  are 
now  being  prepared  at  M-G-M  for 
1927-1928. 


"Convoy"  Premiere 

Hartford,  Conn. — Parades,  sky- 
writing, night  air  stunts,  fireworks 
and  other  ballyhoo  was  used^  for  the 
world  premiere  of  "Convoy,"  which 
set  a  record  at  the  Strand.  Henry 
Needles,  house  manager,  Glen  Allen 
and  Walter  Lindlar  of  First  National, 
were  in  charge  of  the  campaign.  Na- 
tional and  state  officials  attended.  The 
New  York  premiere  is  tentatively 
scheduled  for  about  May  1,  at  road- 
show prices.  The  picture  was  pro- 
duced with  the  co-operation  of  the 
navy  and  has  been  officially  indorsed 
by  Secretary  Wilbur. 


Deardorff   Back  with   M-G-M 

Cleveland — C.  C.  Deardorff  is  again 

exploitation  manager   for    M-G-M   in 

this  territory. 


Gusdanovic   Gets  Another 

Cleveland  —  Paul  Gusdanovic  has! 
taken  over  the  Ball  Park  theater  froml 
the  Atlas  Savings  and  Loan  Co.  Gus-j 
danovic  owns  and  operates  a  chain  | 
of  half  a  dozen   local  houses. 


Henley  to  Direct  "Spring  Fever" 

Culver  City — Hobart  Henley,  will 
direct  "Spring  Fever,"  the  William 
Haines  starring  vehicle  for  M-G-M. 

"Cohens  and  Kellys"  Sequel 

As  a  sequel  to  "The  Cohens  and 
Kellvs."  Universal  will  make  for 
next"  year  "The  Cohens  and  Kellys 
in  Paris." 


Glynne  Buys  Another 

Mike  Glynne  has  acquired  the 
2,000-seat  theater  under  construction 
at  Floral  Park.  This  is  his  fifth 
Long  Island  house,  the  others  being 
the  Patchogue  and  Rialto,  Patchopue, 
Bay  Show,  Bay  Shore  and  the  Say- 
ville    under   construction    at    Sayvillc. 


Silvermans  Building  Another 

Mansfield,   O.  —   Silverman   Bros., 

who    own    and    operate   the    Majestic 

and    Opera    House,    are    said    to    be 

looking  for  a  site  for  a  theater  here. 


"McFadden's"  at  Five  Houses 

B  o  s  t  o  n — "McFadden's  Flats" 

played  simultaneously  at  five  houses 
here  last  week.  These  were  the  Fen- 
way, the  Washington  Street  Olympia, 
the  Scollay  Square  Olympia,  the  Cen- 
tral  Square,   and   the    Capitol. 


Madison  Orpheum  Opening 

Madison — One  of  the  most  im-j 
pressive  of  the  new  theaters  of  the! 
middle  west,  the  new  Orpheum,  wil  | 
open  here  March  31.  It  will  replace 
the  Garrick,  and  will  present  circuit, 
vaudeville    and    pictures. 


Roselle    Closes    House 
Akron,    O.    —    R.    S.    Roselle    haj 
closed   the   Arlington.      He   continue:' 
to   operate   the   Alhambra. 


WANTED 

Expert       stenographer       and 
typist  in  office  of  domestic  and 
foreign   distributor. 
Box  K-151  c-o  Film  Daily 

1650  Broadway  N.  Y.  C. 


OFFICE  For  Rent 

700  feet  floor  space  in  Godfrey  Build- 
ing, 729  7th  Ave.  Good  light,  con- 
venient to  elevator,  etc.  Suitable  for 
any  branch  of  film  industry.  Rent  be- 
low present  day  prices. 

Inguirt 

MOTION    PICTURE  NEWS  OFFICE 


East  Coast  Gets  Oxford  Theater 
Oxford,    Pa.   —    Harry    Goren    has 
leased  the  Oxford  to  East  Coast  The- 
aters   Co.,    which    will    remodel    the 
house. 


Poster    Firms    Merged 
Cleveland— The     Exhibitor    Poster 
Rental,   owned   and   operated    by    Ed 
Schuman    has    absorbed    the    Theater 


Hamilton's  Contract  Renewed 

Hollvwood— Neil    Hamilton's    con 
tract   as   a   leading   man   for    Famous  |  Poster    Rental,    owned    and    operated 
has  been   renewed. 


by   Jack   Soglovitz. 


AMALGAMATED 
VAUDEVILLE  AGENCY 

Attractions  for 
Picture  Theatres 

Standard    Vaudeville     Acti 


1600  Broadway,  New  York  Citj 
Phone  Perm.    3580 


BEFORE 
YOU  LEAP! 

— it's  tough  to  he  all  tied  up  in 
a  knot  right  now! 

LATER  on  you'll  make  goo -goo  eyes 
AT  beautiful  Miss  M-G-M  News! 
DON'T  get  all  tied  up  in  a  knot  now 
WITH  a  Ball-and-Chain  Long  Term 
NEWS-Reel  contract. 
YOUNG  Blood  plus  its  affiliation  with  the 
WORLD- Wide  Hearst  resources  will  have 
A  Newsreel  that's  got  Young  Ideas! 
00 -LA-LA!     Here  comes  your  baby! 

No   matter  what  contracts  you  have   NOW  for  Newsreel 
service  be  sure  you're  all  set  for  M-G-M  News  THEREAFTER 

ETRO-GOLDWYN-MAYER  —  the  live  ones! 


THE 


&&* 


DAILV 


Tuesday,  March  22,   1927 


DULY  TIPS  WHICH  MIAN  DOLUfiS  FOG  SHOWMEN 


"Les  Miserables" 
(Universal) 
Tied  up  with  high  school  for  a 
special  students'  matinee.  This  gave 
production  the  advantage  of  early 
word-of-mouth  publicity.  An  an- 
nouncement was  posted  on  school 
bulletin  board  for  three  weeks  be- 
fore showing  and  the  teachers  also 
spoke  of  it  in  their  classrooms.  Two 
thousand  paper  napkins  carrying  copy 
on  the  picture  were  distributed  in 
four  different  restaurants,  and  3,000 
bookmarks  were  put  out  in  schools 
and  libraries. — Bill  Prass,  Royal,  At- 
chison,  Kans. 


"Stepping  Along" 
(First  Nat'l) 
Tied  up  with  local  broadcasting 
station  Kiddies  Club.  Distributed 
6,000  cards  showing  cut  of  Johnny 
Hines  from  a  scene  in  "Stepping 
Along."  Offered  prizes  for  kiddies 
showing  neatest  color  job  on  picture. 
Stunt  went  over  great  and  even  the 
newspapers  showed  interest.- — Alvin 
Hostler,   Strand,  Altoona,   Pa. 


"Sunny  Side  Up" 
(Prod.  Dist.  Corp.) 
Persuaded  local  pickle  packer  to 
donate  a  barrel  of  pickles.  When 
the  Palace  opened  the  day  of  the  en- 
gagement a  pretty  usher  was  sta- 
tioned just  across  from  the  box  of- 
fice and  gave  every  patron  a  pickle 
on  a  crisp  wafer.  A  sign  over  the 
pickle  barrel  read  "Have  a  pickle, 
direct  from  Vera  Reynolds'  Pickle 
Factory."  Of  course  there  are 
scenes  of  a  pickle  factory  in  this 
film.  The  four  Cleveland  daily  pa- 
pers gave  the  stunt  much  space.— 
Hank    Simmons,    Palace,    Cleveland. 


Taps  Sound  for  Pool 
Buying  in  Wisconsin 

(Continued  from  Page  1) 
pendent  exchange.  Max  Weisner 
was  general  manager  of  Badger,  and 
as  he  was  formerly  sales  manager  for 
Grauman,  it  was  generally  under- 
stood that  the  latter  was  backing  the 
buying  combine  to  foster  busi- 
ness for  his  exchange.  Within  sev- 
eral months  all  the  out-of-town  mem- 
bers have  withdrawn  and  only  Mil- 
waukee was  represented  in  the  mem- 
bership. 

The  first  signs  of  a  split  were  ob- 
vious when  Jack  Silliman  sold  his 
chain  of  11  Milwaukee  theaters  to 
the  Milwaukee  Theater  Circuit,  Uni- 
versal subsidiary.  A  few  months  later 
E.  E.  Van  Norman,  president  of  the 
state  exhibitors  unit,  sold  his  Park- 
way to  Goetz  Bros,  of  Janesville,  and 
Fred  Seegert  did  likewise  with  his 
Regent.  This  left  only  George 
Fischer's  Milwaukee,  and  Ernest 
Langemac's  Colonial  as  the  -chief 
houses  in  the  combine. 

Several  of  the  leading  companies 
took  a  determined  stand  several 
months  ago  and  refused  to  recognize 
Badger,  insisting  upon  dealing  direct 
with   the   exhibitors. 

Weisner  has  announced  no  defi- 
nite plans  for  the  future,  but  it  is 
believed  that  he  is  contemplating  an 
independent  invasion  of  the  state 
right    field. 


Trans-Lux  Earns  $123,734 
Net  profit  of  $123,734  after  charges, 
equivalent  to  21  cents  a  share  on  the 
599,974  shares  of  capital  stock  out- 
standing, is  reported  by  Trans-Lux 
Daylight  Picture  Screen  Corp.  for 
the  nine  months  ended  Feb.  28. 


Le  Roy,  N.  Y. — Ralph  E.  Blauvelt,  owner 
of  the  Family,  heads  a  corporation  which  will 
build  a  theater  to  seat  1,000  at  55  Main  St. 
The  site  will  be  vacated  April  1. 


Dublin,    Ga. — M.    R.    Yeomans    is    building 
the   Rose. 


Mabel    Normand    Better 
Los  Angeles — Mabel  Normand  yes- 
terday  was    slated    to    be    discharged 
from  the  hospital.     It  will  be  several 
weeks   before   she   can   resume   work. 


Charles  Mack  Buried 
Los  Angeles — Funeral  services  for 
Charles  Emmett  Mack,  killed  in  an 
automobile  accident,  were  conducted 
yesterday  from  the  Church  of  the 
Good  Shepherd,   Beverly  Hills. 


Jacksonville,    Fla. — E_   J.    Sparks    has    open- 
ed   the    Riverside,    seating    over    800. 


Daytona    Beach,    Fla. — The    Kingston    soon 
will   be   ready  for  its   opening. 


Saco,  Me. — Contracts  have  been  awarded 
for  a  theater  to  be  built  by  the  Mutual  Fire 
Insurance    Co. 


Dyersburg,  Tenn. — The  Crescent  Amuse- 
■nent  Co.  of  Nashville  will  build  a  1,000  seat 
louse   at   a   cost   of    $75,000. 


Camera   Credit 

James  Howe  was  the  cameraman 
on  "The  Rough  Riders"  while  Wil- 
liam F.  Schurr  photographed  "High 
Hat."  These  credits  did  not  appear 
in  reviews  of  these  pictures  in  the 
Sunday    edition. 


Glenville,    W.    Va.— A    theater    seating    375 
las   been   opened   on    Main    St. 


Racine,  Wis. — A  theater  project  will  soon 
e  under  way  at  Charles  and  Yout  Sts. 
Candor  Matson  is  the  architect.  Name  of 
wner    not   divulged. 


Lackawanna,  N.  Y. — Contracts  have  been 
:t  for  a  theater  on  Ridge  road  near  the  post 
(Bee.      M.   J.   Ryan   is   the   owner. 


Sunday   Shows   Lose   at   Hallock 
Hallock,    Minn.    —    Sunday    shows 
were  defeated  at  Hallock,  Minn. 


Clarissa   Showman  Dies 
Clarissa,    Minn.   —    Olaf   Lind,    67, 
owner  of  the   Rex,   died'  recently. 


Cameron,  Mo. — C.   E.   David  is  about  ready 
i  open  the  Senate,  on  Third  St. 


Irish   Firm    Opens    Office 

Dr.  I.  J.  Eppel,  Dublin  theater 
owner  and  president  of  Eppel's  Film, 
Ltd.,  has  opened  a  New  York  office 
at  1540  Broadway.  He  recently  pro- 
duced "Irish  Destiny,"  which  he 
wrote  and  directed  with  Peggy 
O'Rorke  and  Desmond  O'Shea  fea- 
tured. He  is  planning  to  open  ex- 
changes in  England,  for  which  he 
will  purchase  product  here. 


Northwest  Unit  Hits 
Fox  Contract  Clause 

(.Continued  from  Page  1) 
hibitor  which  are  not  on  the  copy 
forwarded  to  the  home  office.  In  the 
event  of  a  variance  in  the  copies,  the 
exhibitor  must  notify  the  Fox  home 
office  within  14  days  after  receiving 
the  approved  copy,  otherwise  the  ex- 
hibitor's copy  is  amended  to  cor- 
respond  with    the   home   office   copv. 

In  protesting  this  clause,  the  M.  P.  T.  6. 
claims  it  has  not  been  properly  inserted  in 
the  contract.  At  the  time  when  the  contract 
was  agreed  upon  by  exhibitors  and  distrib- 
utors, it  was  agreed  also  that  any  clauses 
which  might  be  added  would  have  to  be  ap- 
proved by  both  sides.  A  continuing  commit- 
tee was  appointed  to  do  this.  Steffes  is  a 
member  of  this  committee  and  he  states  he 
never  was  notified  of  this  clause,  never  voted 
on  it  and  only  became  aware  of  it  when  the 
film  board  notified  the  M.  P.  T.  O.  of  its 
insertion    by    Fox. 


And  That's  That 


By  PHIL  M.  DALY 


Charles  Himmelein  Dies 
Cleveland    —    Charles    Himmelein, 
father   of  John,   Arthur  and   Charles, 
all  prominent  in  the  picture  business 
in   Ohio,   died   last   Sunday. 


YALE  seniors  express  their  pre- 
ference in  film-  stars  by  vote  as 
follows:  Lois  Moran,  17;  Greta  Gar- 
bo,  16;  Clara  Bow,  Norma  Shearer 
and  Dolores  Costello,  each  11.  John 
Barrymore,  25;  Adolphe  Menjou,  17; 
John  Gilbert,  13,  were  preferred 
among    male    favorites. 


Charles  H.  Kingsbury,  who  oper- 
ates the  Clifford,  Edgerton,  S.  D. 
will  celebrate  his  golden  wedding  an- 
niversary April  2.  By  coincidence, 
his  booking  for  the  day  is  "Watch 
Your  Wife." 


Kessler  Heads  Lorain  Firm 
Lorain,  O. — John  Kessler  has  been 
made  general  manager  of  the  houses 
owned  and  operated  by  George  /'.ig- 
iob  previous  to  his  death.  They  are 
the  Dreamland,  Cozy,  Paris  and  El- 
vira. Miss  Zigiob  has  been  manag- 
ing the  houses  since  the  death  of  her 
brother.  John  Kessler  formerly  own- 
ed and  operated  the  Alhambra,  Can- 
ton. 


Pathe  is  performing  another  ser- 
vice, that  of  providing  vaudeville 
players  with  nifties,  and  good  old 
Phil  is  glad  to  extend  the  credit  for 
"Donkey,  Son  of  Burro"  which  is 
the  title  of  a  Roach  comedy.  Pathe 
News  and  several  titles  of  Pathe  pic- 
tures are  being  mentioned  prominent- 
ly in  a  number  of  shows. 


House   Changes   Hands 
McDonaldsville,     Pa.- — Joe     David- 
son,  formerly   with    Lande   in    Cleve- 
land, has  sold  his   theater  here. 


Youngstown  House   Quitting  Films 

Youngstown,   O. — It  is  understood 

that   the    Hippodrome    plans    summer 

dramatic      stock,      discontinuing     the 

present   combination   policy. 


Commonwealth  to  Honor  Harry  Cohn 
Commonwealth  Film  Corp.,  head- 
ed by  Samuel  Zierler,  will  tender  a 
dinner  to  Harry  Cohn  of  Columbia 
Pictures  on  March  31.  Cohn  recent- 
ly  arrived   from   the    Coast. 


Fischer  Anniversary  Month 
Cleveland — Fischer  Film  Exchange 
is  celebrating  its  third  birthday  as  an 
independent  distributor  by  holding 
Fischer  month  in  May  in  honor  of 
Meyer  Fischer,  president,  who  heads 
the  Cleveland  exchange,  J.  M.  John- 
son, manager  of  the  Cincinnati  ex- 
change and  the  sales  forces  of  both 
exchanges. 


%^*a  <rw^  <rw<r£>  crw<^  crvaey^  crvw*  -  ^— *-v^"scr>w^7)c 

Club  Mirador 

the  New  York  rendezvous  of  celebrities  of  Stage  and  Screen 

ISlpw  Presenting 
The  Yacht  Club  Boys 

(formerly  of  Club  Lido,  N.  Y. 
and  La  Touquet,  Palm  Beach) 

appearing  nightly  at  twelve 
and  ejvery  hour  on  Jthe 
hour  thereafter  until  closing. 

also 

JOHNNY  JOHNSON'S 
CLUB  MIRADOR  ORCHESTRA 

Third  Successive  Season 

E.  Ray  Goetz,  ^Managing  director 

200  West  51st  Street,  New  York  *  Phone  Circle  5106 


•Ws<2 


fLJW^<L^W^<lJHf)f^^Mli/^ 


^NEWSPAPER 
>/ FILM  DOM 


ALL  THE  NEWS 
ALL  THE  TIME 


/OL.  XXXIX     No.  70 


Thursday,  March  24,  1927 


Price  5  Cents 


BREAKUP  OF  BRITISH 
EXHIBITOR  UNIT  SEEN 


Reeling     Over     Dormancy 

And  Quota  Feared  Fatal 

to  Association 


London — The  quota  bill 
has  passed  its  second  read- 
ing and  now  is  before  the 
standing  committee  for 
amendments  to  some  of  its 
clauses. 


London — Hostility  of  exhibitors  to 
the  quota  bill  may  lead  to  a  break- 
up of  the  Cinematograph  Exhibitors 
Ass'n.,  it  is  being  predicted  in  var- 
ious quarters  here.  Exhibitors  are 
opposed  to  the  quota  feature  of  the 
ui'il,  although  they  do  favor  aboli- 
tion of  blind  and  block  booking. 

Another     factor     in     the     strained 

(.Continued    on    page    7) 


Schader  Joins  West  Coast 

Fred  Schader,  veteran  member  of 
the  "Variety"  staff,  has  been  named 
advertising  and  publicity  director  for 
Wf»st  Coast  Theaters.  He  leaves 
Sunday  for  the  Coast.  A  testimonial 
dinner  was  given  last  night  at  the 
Avenue  Club  by  Sime  Silverman,  pub- 
lisher of  "Variety." 


Brenon  Contract  Confirmed 

Confirmation  of  the  contract  with 
Herbert  Brenon  was  made  yesterday 
with  United  Artists.  Brenon's  first 
will  be  "Sorrel  and  Son,"  some  of  the 
scenes  of  which  will  be  filmed  in 
England.  Brenon  sails  tomorrow  to 
collaborate  with  Warwick  Deeping, 
author  of  the  novel,  on  the  screen 
adaptation,  and  will  return  May  1. 


"Camille"  to  Play  Globe 

Joseph  M.  Schenck  has  leased  the 
Globe  for  Norma  Talmadge's 
"Camille"  which   opens.   April   21. 


Howard  Here 

William  K.   Howard,   De   Mille   di- 
rector, is  in  New  York. 


De  Mille  Coming  for  Premiere 

Bringing  with  him  a  number  of 
important  players  in  '"The  King  of 
Kings,"  Cecil  B.  De  Mille  will  be 
in  New  York  for  the  premiere  of  the 
picture  at  the  Gaiety.  He  leaves 
Hollywood  on  April  1. 


UNIVERSAL  PREPARES  AS 

MILWAUKtfWLOOMS 

Citv  Expects  Building  of 

•Houses  by  Disgruntled 

Distributors 

Milwaukee — Universal  is  continu- 
ing to  strengthen  its  position  in  Mil- 
waukee, while  reports  are  current  of 
an  impending  trade  war  between  the- 
ater operators  of  the  state,  particular- 
ly chain  operators,  and  distributing 
companies. 

The  latest  move  is  construction  of 
a  $400,000  theater  on  Third  St.,  just 
north  of  Center.  The  Republic  Build- 
ing Corp.,  already  has  started  con- 
struction of  this  newest  addition  to 
Universal's  chain  comprising  one 
downtown    and    11    suburban    houses 

Meanwhile,  local  opinion  predict5 
hat  several  downtown  theaters  will 
(Continued    on    pane    7) 


Plans  New  Stars 

During  the  coming  year.  Columbia 
will  develop  four  unknown  players 
to  meet  the  demand  for  "new  faces," 
according  to  Harrv  Cohen,  produc- 
tion head.  Part  of  his  time  in  New 
York  will  be  spent  in  selecting  two 
male  and  two  female  players,  who 
will   be   taken   to  the    Coast. 

Promotion  of  the  new  players  to 
featured  roles  will  not  be  done  over- 
night. 


Three  A.M.P.A.  Guests 

Felix  Feist,  general  manager  in 
-karge  of  distribution  for  M-G-M. 
TttVertor  Edwin  Carpwe,  and  Anna 
Aiken  Peterson,  who  edits  "The 
Weekly  Film  Review."  Atlanta.  ar<* 
♦o  be  guests  at  today's  A.  M.  P.  A 
luncheon. 


Bowes  Goine  Abroad 

Maior  Edward  J  Bowes,  manag- 
ing director  nf  the  Capitol  sails  for 
Europe   in   June. 


Ufa  Film  Disappoints 

Berlin — Ufa's  talking  picture  "Tri- 
ergon."  which  was  demonstrated  at 
the  Kurfnerstendamm.  is  ronsidc--'1 
a  disappointment  and  inferior  to  th" 
Phoebus  Costonfilm  Lack  of  syn- 
chronization and  indistinct  reproduc- 
tion  are   commented   upon. 


Poli  Assets  $4,036,134 

Boston— S.  7..  Poli's  assets  are  $4.- 
036,134,  according  to  the  firm's  an- 
nual  statement  filed  here. 


Woodhull  Elected  M.P.T.O.A, 
President  as  Collins  Resigns 


Censor  Repeal  Loses 

Albany,  N.  Y. — Attempted 
repeal  of  the  censorship  law 
was  defeated  in  the  Assembly 
yesterday  in  what  is  expected 
will  be  the  final  attempt  at  this 
session  to  repeal  the  cumber- 
some law.  Republicans  de- 
feated the  repeal  move  when 
Assemblyman  Maurice  Bloch 
(Dem.)  moved  to  dissolve  the 
committee  considering  the 
measure,  in  order  to  force  it 
to  the  floor.  Assemblyman 
Joseph  Ricca  was  the  only  Re- 
publican favoring  repeal. 


STANIEY  DOUBLES  ITS 
ACTIVITIES  IN  A  YEAR 


Philadelphia — Doubling  of  its  field 
of  operations  and  attainment  of  a 
commanding  position  in  the  field 
have  been  accomplished  by  Stanley 
during  the  last  vear.  Total  assets  at 
the  close  of  1926  were  $71,669,386. 
This  includes:  $46,205,865  properties 
owned;  $9,917,757,  leaseholds:  $4,093,- 
925.  investments,  and  $3,629,806  cash. 
This  compares  with  $24,497,293  total 

(Continued    on    page    6) 


Shea  Gets  Auburn  House 

Auburn,  N.  Y. — M.  A.  Shea,  the- 
atrical operator  controlling  Publix 
houses  in  New  York,  Pennsylvania 
and  Ohio  has  taken  a  long-term  leasr 
on  the  Capitol.  The  house  has  beer 
r<nerated  by  the  Beatrice  Amusement 
Co. 


Nebraska   Sponsors   Newsreel 

Omaha — In  cooperation  with  Chen- 
oweth  Film  Co.,  the  state  exhibitor 
association  is  distributing  a  newsreel 
devoted  to  happenings  in  this  sec- 
tion. The  reel  is  issued  monthly 
with  two  issues  a  month  scheduled 
later.  The  associatior  shares  in  the 
nroceeds  and  rentals  are  to  be  ap- 
plied   on    exhibitors'    dues. 


Cohen  on  Hollywood  Trip 

Toronto — Arthur  Cohen,  vice-presi- 
dent of  Regal  Films  and  secretary  of 
Famous  Players  Canadian  Corp.,  has 
gone  to  California  on  a  vacation, 


Former  Leader  is  Named 

to  Serve  Until  May 

Convention 

R.  F.  (Pete)  Woodhull  is  again 
president  of  the  M.P.T.O.A.  He  was 
elected  to  serve  the  unexpired  term 
of  Eli  Whitney  Collins  at  yesterday's 
meeting  of  the  administrative  com- 
mittee. 

Resignation  of  Collins,  which  was 
forecast  some  time  ago  when  he  dis- 
posed of  his  Tonesboro,  Ark.,  the- 
ater holdings  to  Universal,  is  de- 
scribed in  a  statement  issued  by  the 
organization  as  caused  "bv  the  unex- 
pected change  in  the  trade  since  his 
indurtion  to  the  presidency."  Election 
of  Woodhull  is  on  behalf  of  the  board 
of  directors  who  unanimously  voted 
for  the  past  president  through  |the 
mail.  Woodhull  will  serve  until  the 
Columbus   convention. 

Woodhull  was  elected  to  the  pre- 
sidency in  1925,  serving  a  year's  term. 
He  long  has  been  active  in  organiza- 
tion work  in.  various  capacities. 


Publix  in  Portland 

Portland.  Me. — Entrance  of  Publix 
into  this  city  is  forecast  by  the  an- 
nouncement of  the  securing  of  op- 
tions on  two  adjoining  parcels  of 
realty  at  Congress  and  High  Sts.  by 
Morris  Greenspan.  Boston  contractor, 
said  to  be  acting  for  Publix. 

The  tract  contains  29.000  sq.  ft. 
Greenspan  announced  plans  in  prepa- 
ration for  a  3,200  seat  theater  with 
auditorium  116  by  110  ft.  and  single 
balcony,  also  for  15  stores  and  of- 
fices. Greenspan  also  announced  the 
theater  would  closely  follow  in  type 
the   Metropolitan  in   Boston. 

Barrymore  Denies  Stage  Return 

Los  Angeles — John  Barrymore  will 
not  return  to  the  stage  for  at  least 
two  vears.  ii  ever,  and  then,  perhaps 
fo  play  "Hamlet,"  he  states.  He  still 
has  three  more  pictures  to  make  for 
United    Artists. 


Michalove  in  Charge 

Dan  Michalove  now  is  super- 
vising the  expansion  program 
of  the  Universal  circuit.  He 
previously  had  been  in  charge 
of  company  theaters  in  the 
South.  No  statement  is  forth- 
coming as  to  whether  he  is  to 
become  head  of  the  chain. 


THE 


•Z&^ 


DAILY 


Thursday,  March  24,  1927 


Vol.XXXIXNo.70  Thursday, March24, 1927  Price5 Cents 


I0HN  W.  ALICOATE 


Publisher 


Published  daily  except  Saturday  and  holidays 
at  1650  Broadway.  New  York.  N.  Y.,  and 
copyright  (1927)  by  Wid's  Films  and  Film 
Folk.  Inc.  J.  W.  Alicoate,  President  and 
Publisher;  Maurice  D.  Kann,  Vice-President 
ind  Editor;  Donald  M.  Mersereau.  Treas- 
urer. Business  and  Advertising  Manager; 
Ralph  Wilk.  Traveling  Representative.  En- 
tered as  second  class  matter  May  21  1918, 
at  the  post-office  at  New  York.  N.  Y. 
under  the  act  of  March  3.  1879.  Terms 
(Postage  free)  United  States,  outside  of 
Greater  New  York,  $10.00  one  year;  6 
months.  $5.00;  3  months,  $3.00.  Foreign, 
$15.00.  Subscribers  should  remit  with  order. 
Address  all  communications  to  THE  FILM 
DAILY.  1650  Broadway,  New  York,  N.  Y 
Phone  Circle  4736  4737-4738-4739.  Cable  ad 
dress:  Filmday,  New  York.  Hollywood 
California — Harvey  E.  Gausman,  Ambassa- 
dor Hotel:  'Phone.  Drexel  7000  and  Wash 
ington  9794,  London — Ernest  W.  Fredman. 
The  Film  Renter.  58,  Great  Marlborough  St.. 
London,  W.  I..  Paris— La  Cinematographic 
Francaise.  5,  Rue  Saulnier. 


Financial 


Loew's,  Inc.,  stepped  out  ahead  among 
film  issues  and  turned  over  21,700  shares  to 
a  J4  rise.  Both  Warner  stocks  felt  an  up- 
ward impetus,  gaining  almost  four  points  in 
aggregate.  Famous  common  had  a  busy  day 
with  a  firmness  prevailing  in  price,  7,700 
shares   changing   hands. 


Exhibitors 
Daily  Reminder 


Read   the 

FILM 

DAILY 

first 

thing  every  morn- 

ing and  keep   up 

with  latest  devel- 

opments. 

Thursday,  Mar.  24,  1927 


C.  H.  Miles  Sells  Regent 

Detroit — The  Regent  has  been  sold 
by  C.  H.  Miles  to  William  and  R.  J. 
London.  Miles  within  a  short  time 
will  start  work  on  a  5,000-seat  house 
on   a   site   in   the   north  end. 


Quotations 

High    Low  Close 

Am.    Seat.    Vtc 42^     42J4  42% 

•Am.    Seat.    Pfd 46 

•Balaban  &  Katz 63'/5 

•Bal.   &  Katz  Vtc 73^ 

Eastman    Kodak     ..139^   138'/S  138'/5 

Famous    Players     ..109J4    108  109H 

Fam.    Play.    Pfd...  120^5    120^  120'/5 

•Film  Inspect 71< 

•First    Nat'l.    Pfd 103 

Fox    Film    "A"....    67'/J     65J4  66'/5 

Fox   Theaters    "A".   21  tf     21  21 

•Intern'I     Project WA 

Loew's,    Inc 60^      57^  59J4 

•Metro-Gold.   Pfd     .   25  'A     25'/  25 *A 

M.   P.   Cap    Corp..    13M     13^  13M 

Pathe   Exch.    "A"..   44         43  »4  43% 

tParamount    B'way.100       100  100 

ttRoxy    "A"    36         34 

ttRoxy   Units    38'A     37         

ttRoxy   Common    ..    lOJi      10'4      

Skouras    Bros 4PA     43#  43'/5 

••Stan.   Co.   of   Am 80?< 

Trans-Lux  Screen   .6%        5  554 

•Univ.    Pict.    Pfd 100 

•Universal    Pictures 40J4 

Warner   Pictures...   21          19  20?* 

Warner   Pict.    "A".    31$*     28'/$  30'/$ 


Sales 
400 


1.000 

7.700 

200 


600 
800 

2l',706 

100 

100 

500 

5 


3,900 


2.800 
12.200 


Licensing   on   Ticket    Resale    Sought 

Albany,  N.  Y.— Licensing  of  indi- 
viduals and  corporations  engaged  in 
resale  of  theater  tickets  is  provided 
for  in  a  bill  introduced  in  the  as- 
sembly. 


•  Last  Prices  Quoted        t   Bond  Market 
••  Philadelphia  Market     tt   Bid  and  Ask 


Preserving  Vaudeville  Film 
The  film  depicting  the  100  year  pro 
gress  of  variety,  will  be  preserved  as 
a  historical  document.  A  bit  of  what 
is  claimed  as  the  first  picture  "that 
ever  moved,"  titled  "The  Charge  of 
the  Dragoons"  is  included  in  the  two 
reeler. 


Original  Negatives  of  Everything 
in  Motion  Picture  Stock  Shots 

WAFILMS,  INC. 

W.  A.  Futter,  Pres. 
ISO  Wert  46th  St.         Bryant  8181 


McCollom   Transferred 

Hugh  McCollom,  assistant  to  Rich- 
ard A.  Rowland,  is  returning  to  the 
Coast  to  work  with  John  McCor- 
mick.  A  farewell  luncheon  yesterday 
was  attended  by  home  office  officials, 
who  presented  McCollom  with  a 
handbag.  Ned  Marin,  new  assistant 
production  head,  was  toastmaster. 


Hollywood 

Blystone   Directing  "Grandflapper" 

J.  G.  Blystone  is  directing  "The  Grand- 
flapper"  for  Fox  with  Margaret  Livingston, 
Holmer  Herbert,  Olive  Tell.  Richard  Walling 
and  Evelyn  Keefer  in  the  cast.  William 
Conselman     wrote    the    continuity. 


"Rookies"  Title   Chosen 

"Rookies"  has  been  selected  as  the  title  for 
M-G-M's  military  training  camp  picture  made 
under  the  working  title  of  "Red.  White  and 
Blue,"  directed  by  Sam  Wood.  Karl  Dane. 
George  K.  Arthur  and  Marceline  Day  in 
featured    roles. 


Johnson   Plans   Police   Film 

Emory  Johnson's  next  directorial  vehicle  for 
Universal  will  he  "The  Shield  of  Honor" 
a  romance  of  the  police  deparement.  Mrs. 
Emilie  Johnson,  is  working  on  the  story 
which    is    an    original. 


George   Lewis  Featured 

George  Lewis  will  make  his  debut  as  a 
featured  player  in  "The  Four  Flusher"  a 
Universal  Jewel  to  be  directed  by  Mel  Brown. 


Finish  "Collegians"  Series 

"The  Winning  Punch".  16th  and  last  epi- 
sode of  the  Universal-Junior-Jewel  series. 
"The  Collegians",  has  been  completed  under 
direction    of    Nat    Ross. 


Pathe's  New  Serial 

"The  Hawk  of  the  Hills"  is  the  title  for 
the  20-reel  serial  which  Pathe  is  producine 
under  direction  of  Spencer  Bennet  with  Al- 
lene   Ray  and   Walter   Miller. 


First  Nat'l  to  Screen  Comic   Strip 

Tack  Kirkland  is  writing  the  adaptation  of 
"Harold  Teen."  world  screen  rights  to  which 
have  been  acquired  by  First  National.  Dwight 
W.  Cummins  is  assisting  on  the  treatment  of 
story. 


Nathan  Appell  Active 
York,  Pa. — Nathan  Appell  Enter- 
prises, which  operates  the  Opera 
House,  Wizard  and  Orpheum  here, 
plans  a  2,000-seat  house,  which  is  to 
be  known  as  the  State.  The  firm  has 
acquired  the  Dallas,  Dallastown,  Pa. 


Theater  to  Reopen 
Princess  Anne,  Md. — J.  Earl  Mor- 
ris will  reopen  the  New  Preston,  up- 
on recovering  from  pneumonia.  The 
house  has  been  dark  since  a  disagree- 
ment between  the  owner  and  a  for- 
mer lessee. 


Rex    in   "Untamed 

"Untamed"  has  been  chosen  as  the  release 
title  for  Universale  first  feature  starring' 
Rex,  the  King  of  Wild  Horses.  Henry 
MacRae    is    directing. 


Exton  Leaves  Smith  Firm 
Alliance,  O. — William  Exton  has 
resigned  as  general  manager  of  the 
houses  belonging  to  the  Smith 
Amusement  Co.  in  Alliance,  Warren 
and  Huntington,  W.  Va. 

Jans   Under   Knife 
Herman   Jans,   head   of   Jans    Film, 
has  just  undergone  another  operation 
and  will  be  absent  from  business  for 
about  ten  days. 

Kaufman    Going   to    Europe 

S.  Jay  Kaufman  leaves  for  Europe 
Tuesdav  in  the  interests  of  the  Roxy. 
He  will  study  presentation  methods 
and    European    films    while    abroad. 


New  F.   B.   O.   Star  Goes  to   Coast 
Elinor   Flynn,   new  F.   B.   O.   star, 
is  en  route  to  the  Coast. 


Insurance  Brokerage,  being  a  service  and  not  a  commodity,  can 
only  be  equal  to  the  knowledge,  experience,  and  facilities  of  the  organi- 
zation rendering  it. 

Superior  brokerage  service  is  positively  reflected  in  the  value  and 
cost   of   your    Insurance — and   since   there   is   no   charge   for   the   service. 

Can  you  afford  any  but  the  best? 

Herbert  K.  EHMNSTBiar  Cow 

i  INCORPORATED  ■ 


80  MAIDEN  LANE,  N.  Y.  C. 


Telephone  John  3080 

■ fifiiiininfMf"" ^ 


Insist  on  Films 

Denver  —  Although  snow- 
bound for  a  month,  Silverton, 
a  small  mountain  town,  insists 
upon  having  motion  pictures. 
Citizens  have  gone  without 
second  and  third  class  mail  and 
other  supplies  deemed  neces- 
sary, but  demand  film  shows. 


Daylight  Saving  in  Canada 
Ottawa — Eastern  Canada  is  pre 
paring  for  daylight  saving  startini 
May  1.  Cities  include  Toronto,  Ot 
tawa,  Quebec  City,  Hull  and  othe< 
centers.  Large  factories,  stores  an< 
offices  in  Montreal  are  expected  U 
adopt  daylight  saving  time  on  thei 
own  account  as  the  city  council  de 
clines  to  change  the  clock  officially. 


Smith    Buys    Two    More 

West  Durham,  N.  C— T.  B.  Smith 

who  operates  the  Irwin  here,  has  pur 

chased   the    Gem,    Clinton,   and   Trio 

Farmville,  from   C.  B.  Westcott. 


FOR  SALE 

6,000  feet  original  negative  good 
condition   Panama  Canal.  Best 
scenes  at  standard  Film  Library 
prices    considered.      Address 
Box  M-346  c-o  Film  Daily 

1650  Broadway  N.  Y.  C. 


Motion 
Pictures 


~N 


to  Order 

Presentation  trailers;  stunt  openers; 
ideas  developed;  complete  facilities: 
lighting,  cameras,  operators,  sets,  tit- 
ling, printing.  Studio  convenient  to 
everything— 220  W.  42nd  St.,  N.  Y. 
Moderate  prices.  Superlative  service. 
Let  us  help  you  build  your  box-office 
standing.     Call,   write   or   'phone. 

Eastern 

•RATION 

ia 


CORPORATION 


Film 

220W.42nd.S£x 


Wisconsin   3770 


: 


AMALGAMATED 
VAUDEVILLE  AGENCY 

Attractions  for 
Picture  Theatres 

Standard   Vaudeville    Acts 
1600  Broadway,  New  York  City 

Phone  Penn.    3580 

*mr^~^  «)■  —  ■■■»■!  ■■■■■■■■■■4 


IN  CONJUNCTION  WITH  VICTORH.AND  XDWARD  H.HAXPEBIN 


X»othyMad<3ill Iowell  Sherman 

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THE 


Thursday,  March  24,  1927 


"Let's  meet  the 
facts  fairly  and 
squarely.  We  have 
had  golf  and  tennis 
tournaments,  base- 
ball and  basketball 
games  and  bowling 
contests.  Let's  have 
a  pinochle  tourna- 
ment at  catch 
weights,  kibbitzers 
barred,  and  see  who 
is  the  real  champion 
of  the  industry." 


Theater  Accounting 

This  is  the  fourth  and  concluding 
article  of  a  series  by  Max  Schles- 
singer,  C.P.A.,  who  has  had  a  long 
accounting  experience  in  all  branches 
of  the  industry. 


DAILY  TIPS  WHICH  MEAN  DOLLARS  FOR  SHOWMEN 


"Blonde  or  Brunette" 
(Paramount) 

A  window  display  featured  men's 
clothing,  suits  of  the  lighter  and 
darker  shades  being  especially  shown. 
In  the  center  of  the  window  display 
was  a  clock  idea.  A  large  piece  of 
beaverboard  in  the  form  of  a  circle 
was  used.  The  numerals  one  to  12 
were  placed  in  clock-wise  positions 
and  alongside  of  each  numeral  was  a 
small  cut-out  of  Menjou  or  one  with 
Menjou  and  a  girl.  A  hole  was  cut 
in  the  optical  center  large  enough  to 
allow  an  alarm  clock  to  be  inserted. 
At  the  bottom  of  the  circular  beaver 
board  cut-out  was  the  following  copy, 
"Like  Menjou  in  'Blonde  or  Bru- 
nette' at  the  Tampa,  you,  too,  can  be 
appropriately  dressed  for  any  time  of 
the  day." — James  M.  Wiest,  Tampa, 
Tampa,  Fla. 


advance  and  during  engagement. 
Banners  were  placed  on  either  side 
reading:  "Is  it  a  Sin  to  Love?— See 
'The  Scarlet  Letter'  Strand  Theater." 
— C.  C.  Piffin,  Strand,  York,  Pa. 


The  question  of  valuation  of  leasehold  comes 
in  usually  when  a  theater  is  transferred  from 
one  owner  to  another.  In  no  case  is  there 
any  question  of  good  will  where  no  transfer 
has  been  made.  The  method  of  valuation  of 
leaseholds,  and  for  that  matter  elements  of 
good  will,  differ  greatly  in  various  localities 
and  depends  entirely  upon  conditions  peculiar 
to  each  case.  Instances  are  known  where  an 
amount  equal  to  three  or  five  times  the 
yearly  average  profit  were  determined  to  be 
the  value  of  good  will.  The  valuation  of 
good  will  in  any  case,  of  course  is  arbitrary, 
and  is  based  on  the  assumption  that  the 
profits  realized  in  the  past  will  prevail  for 
a  certain  number  of  years  in  the  future,  and 
where  this  assumption  is  made,  the  follow- 
ing method  would  be  used  to  value  good  will 
on  a   scientific   basis: 

1.  Ascertain  the  profits  for  a  given  num- 
ber of  years.  From  this  amount  a  fair  rate 
of  return  on  the  investment  should  be  de- 
ducted. Probably  6  per  cent  would  not  be 
sufficient  as  a  return  on  capital  invested  in 
picture     enterprises: 

2.  An  agreement  is  to  be  reached  as  to 
how  many  years  profit  is  the  value  of  good 
will: 

3.  Determine  the  present  worth  of  this 
profit  at  compound  interest.  In  other  words, 
the  amount  that  would  have  to  be  deposited 
presently  in  order  to  amount  to  at  the  end 
of  the  number  of  years  with  compound  in- 
terest to  the  total  amount  of  profits  that  are 
reasonably  expected  to  materialize,  and  which 
is  considered  the  value  of  the  good  will. 

The  following  example  is  an  illustration: 
Assume  that  the  profits,  after  deducting  in- 
terest on  the  investment,  is  $10,000  per  an- 
num and  that  the  parties  have  agreed  that 
the  profits  for  the  next  three  years  will  be 
the  same.  In  other  words,  that  the  total  will 
be  $30,000.  The  question  is,  what  is  this 
expected  income  worth  presently.  In  other 
words,  what  amount,  if  invested  at  the  rate 
of  6  per  cent  per  annum,  compounded  yearly, 
will    accumulate    $30,000. 

Tables  of  present  worth,  give  the  present 
worth  of  $1,000  for  three  years  at  6  per  cent 
per  annum,  compounded  as  .8396  multiplied 
$30,000  will  amount  to  $25,188.  In  other 
words,  this  is  the  amount  of  good  will  to  be 
paid  by  the  buyer  to  the  seller.  It  is  usually 
advisable  to  write  good  will  off  the  books, 
and  hankers  especially  do  not  regard  it  fa- 
vorably on   the  balance  sheet. 

Methods  of  depreciating  good  will  varies. 
The  most  commonly  used  method  is  writing 
off  good  will  over  a  period  of  years  in  equal 
installments.  Others  are  using  the  sinking 
fund  method  which  consists  of  setting  aside 
yearly  an  amount  which  with  compound  in- 
terest over  the  given  number  of  years,  will 
amount  to  the  value  of  good  will  to  be  writ- 
ten off.  The  depreciation  of  good  will  has 
never  been  allowed  by  the  Bureau  of  Internal 
Revenue  as  a  separate  deduction  and  there- 
fore, should  be  written  off  against  the  surplus 
rather  than  against  the  income  from  opera- 
tions  for   the   period. 


"Flesh  and  the  Devil" 
(M-G-M) 

A  tie-up  was  secured  with  depart- 
ment store.  A  figure  of  Greta  Gar- 
bo  (life  size)  formed  the  center  of 
the  display  of  evening  gowns  and 
accessories.  The  window  was  de- 
clared to  be  the  most  unique  ever  ar- 
ranged in  Eureka  and  attracted  so 
much  attention  that  pictures  of  it 
were  published  in  both  newspa~~-e 
A  talk  was  made  over  radio,  and  a 
talk  before  the  Chamber  of  Com- 
merce Weekly  Luncheon  on  picture. 
— Rialto,   Eureka,  Cal. 


"Tell  It  to  the  Marines" 
(M-G-M) 

A  caterpillar  tractor  was  secured, 
decked  with  compo  and  signs,  and 
driven  about  the  streets  the  day  be- 
fore picture  opened.  Also  used  it 
for  first  three  days  of  the  showing. 
Tank — or  tractor — was  driven  by  an 
ex-soldier  in  uniform.  In  order  to 
get  away  from  the  war  and  "propa- 
ganda" taint,  signs  on  the  tractor 
were  designed  to  call  attention  to 
the  comedy  and  love  interest.  One 
read  "While  this  caterpillar  is  crawl- 
ing five  feet — they  are  laughing  and 
cheering  five  times  with  Lon  Chaney 
at  'Tell  It  to  the  Marines'."— R. 
Martin,   living,   Bloomington,   111. 


"The  Kid  Brother" 
(Paramount) 

Trackless  train  (engine  and  tender) 
was  built  on  a  Ford  truck,  and  trav- 
eled the  streets  of  Atlanta  and  the 
outlying  districts  for  several  days  in 
advance  of  showing  and  on  opening 
day.  The  ballyhoo  carried  signs  on 
the  front,  sides  and  rear.  Whenever 
the  trackless  train  came  to  a  stop 
crowds  would  gather  around  to  give 
it  the  "once  over."  The  driver  of 
the  train  then  handed  out  Harold 
Lloyd  goggles  and  heralds. — Ernest 
Morrison,   Howard,  Atlanta. 

"The  Midnight  Sun" 
(Universal) 

Ran  full-page  ad  which  dominated 
the  entire  paper.  Down  one  side 
ran  a  full-length  cut  of  Laura  La 
Plante  in  her  ballet  costume  from 
"The  Midnight  Sun."  Across  the 
top  in  84-point  type  were  the  lines: 
"Millionaire  Steel  King  Kidnaps 
Beautiful  Dancing  Toy." — Bernard 
Thomas,   Capitol,   Nashville,   Tenn. 


"Twinkletoes" 
(First  Nat'l) 
Wrote  Colleen  Moore  for  a  pair 
of  slippers  such  as  she  wore  in 
"Twinkletoes."  Sent  back  a  pair. 
Handed  them  over  to  one  of  the  fash- 
ionable shoe  stores  which  advertised 
they  would  be  given  free  to  the  girl 
whom  they  fitted  first.  Two  hun- 
dred-fifty girls  waited  to  try  them  on. 
Stunt  worked  well.  Got  a  similar 
pair  and  the  store  gave  them  out  the 
next  day  after  300  girls  reported  for 
try-ons.  Window  cards  and  the  fact 
that  the  shoes  were  called  "Twinkle- 
toes" gave  theater  big  break.  Cleaned 
up. — Ray  C.  Brown,  Alhambra,  Can- 
ton, O. 


"The  Scarlet  Letter" 
(M-G-M) 
Three  weeks  in  advance,  a  trailer 
was  used  stressing  the  high  spots  and 
the  fact  that  $2  was  the  admission 
price  in  New  York.  This  was  fol- 
lowed, the  next  week,  by  a  regular 
service  trailer.  Effective  ballyhoo, 
mounted  on  a  long  wagon  showing 
a  man  dressed  in  Puritan  costume 
with  arms  and  legs  locked  in  a  pil- 
lory,  was   paraded  around   streets   in 


"The  White  Black  Sheep" 
(First  Nat'l) 

Rigged  up  arch  to  extend  entire 
length  of  lobby.  Arch  was  tex-toned 
with  the  titles  in  cut-out  letters  of 
beaver  board.  Indirect  lighting  from 
back.  On  either  end  were  lattice 
work  panels  containing  production 
stills.  Harmonious  color  effect  made 
pleasing  impression. — Alvin  Hostler, 
Strand,  Altoona,   Pa. 


Pincus  Managing  Audubon 

Louis  Pincus,  former  chief  booker 
for  the  William  Morris  circuit  has 
been  named  manager  of  Fox's  Audu- 
bon, Broadway  at  165th  St.  During 
the  last  year  he  had  been  at  the  Fox 
in  Detroit. 


Wilbur  in  Mt.  Clemens 

Mt.  Clemens,  Mich. — George  Wil- 
bur, former  manager  of  the  A.  J. 
Kleist  circuit,  is  now  manager  of  the 
Macomb   and   Lyric. 


Epidemic  Closes  House 

Herrick,  111. — A  scarlet  fever  epi- 
demic has  caused  William  Bolt  to 
close  his  theater. 


Sell  Chandler  Theater 
Chandler,     Okla. — Scott    &     Bruce 
have  sold  equipment  and  lease  of  the 
Liberty   to    Hoover   &   Stettmund   of 
the  H.  &  S.  and  Odeon. 


And  That's  That 


By  PHIL  M.   DALY 


SPHERE  are  213  laughs  in  "BewartH 
-■-  of  Widows,"  Laura  La  Plante  pic- (1 
ture,  according  to  a  clocking  made  b>{| 
Jed  Buell,  manager  of  the  Westlake 
Los  Angeles,  where  the  feature  wasfl 
previewed. 


"Like  a  comedy,  you  should  bt 
gagged,"  muttered  the  mutinous  yes 
man  as  the  great  director  walked  off 
the  set. 


That  the  Roxy  personnel  shall  not' 
ever  be  down-at:the-heel,  is  probably 
the  avowed  intention  of  the  Sixth 
Ave.  cobbler  who  rechristened  his 
shop,  "The  Roxy  Shoe  Repairin 
Parlor." 


The  public's  wishes  may  come,  and 
the  public's  wishes  may  go,  but  the 
blue  noses  seem  to  run  on  forever. 

For  no  good  reason  at  all  J.   Far-I 
rel^  Macdonald    says: 

"  'Bertha,    the    Sewing    Machine    Girl,'    who  | 
arose    at     'Sunrise'    to    win    the    'Rich      But  j 
Honest     young    man    because    her    motto    was 
Ankles     Preferred,'     says     that     the     'Gaby'  ' 
family  Upstairs'  are  a  lot  of  'Cradle  Snatch- 
era    and  'Love  Makes  'Em  Wild'." 

Which  is  one  way  of  mentioning 
the  eight  Fox  productions  that  kept 
Macdonald  busy  for  six  months  and 
won  him  a  renewal  of  his  contract.    ' 


Stanley  Doubles  Its 

Activities  in  Year 

(.Continued  from  page   1) 

assets  at  the  end  of  1925  and  $19,- 
217,350  at  the  close  of  1924. 

Earnings  for  1926,  after  charges 
but  before  depreciation,  total  $3,148,- 
809.  These  profits,  however,  reflect 
earnings  for  but  a  portion  of  the  year 
on  acquired  properties.  Minimum 
earnings  this  year  are  predicted  at 
$6,000,000. 

By  virtue  of  its  acquisition,  with 
West  Coast,  of  control  of  First  Na- 
tional, and  the  national  theater  pool 
the  company  now  is  engineering, 
Stanley  has  assumed  a  position  of 
greater  dominance  in  the  industry. 

Yale,  Mich.  Lifts  "Blue"  Lid 

Yale,  Mich. — Popular  demand  has 
brought  about  repeal  of  the  ordin- 
ance prohibiting  Sunday  shows. 


Takes   Lake    City   House 

Lake  City,  Fla. — The  Grand  has 
been  taken  over  by  S.  B.  Hobbs  of 
Jacksonville. 


> 


Shirley  Mason  in  "Rich  Men's  Sons" 
Los  Angeles — Columbia  has  signed 
Shirley  Mason  for  the  feminine  lead 
in  "Rich  Men's  Sons,"  playing  oppo- 
site Ralph  Graves,  who  will  also  di- 
rect. 


Horse  Film  Titled 
Los  Angeles — "No  Man's  Law"  is 
the  title  finally  decided  upon  for  the 
fourth  Hal  Roach  production  star- 
ring Rex.  This  Pathe  feature  has 
Barbara  Kent,  James  Finlayson, 
Theodore  Von  Eltz  and  Oliver  Har- 
dy all  in  the  cast. 


THE 


Thursday,  March  24,  1927 


-e&?k 


DAILY 


Nezv  Theaters 


Stuttgart,  Ark. — Hnlt  &  Noble  have  been 
awarder!  contract  for  the  theater  to  be  erected 
nn  Main  St.  by  the  Arkansas  Amusement 
Co  

New  Franklin.  Mo. — Doc  Douglas  of  Clas- 
;ow   will  open   a   theater   May    1. 

Paducah,  Ky. — Leo  Keiler  soon  will  open 
his     1.600-seat    Columbia. 

Cairo.  111. — I.  W.  Rodgers  is  planning  a 
louse  to  seat  1,000  at  a  cost  of  more  than 
(80,000. 

'l    Columbia.  Mo. — Thomas  C.  Hall  of  Moberly 
Twill    rebuild    the    Star. 

Fort  Smith.  Ark. — The  Sacker  Amusement 
;<>.  of  Beaumont.  Texas  is  planning  a  the- 
iter  on   Garrison   Ave. 

Ardmore,  Okla.— T.  R.  Isley  will  open  a 
heater   about   April    1. 

Marlow.  Okla.— Frank  Miller  will  open  a 
louse    here    in    the    near    future. 

Waurika,  Okla. — A  600-seat  house  is  being 
>lanned  by  D.   Crew. 

Springdale,  Ark. — The  Concord  is  nearing 
ompletion. 

©range,  N.  J. — Roth  Bros.  Amusement 
Enterprises   have   opened    the    Maplewood. 


Homerville,  Ga. — A  $20,000  theater  will  be 
•milt  on  the  site  of  the  Liberty  that  was  de- 
stroyed by  fire. 

Fresno.  Cal. — Construction  work  on  the 
Pantaces'  theater  will  start  April  15.  It  will 
:ost  $600,000. 

Minneapolis — Work  has  started  on  a  $2.- 
00.000  theater  to  he  built  by  the  Minneapolis 
Theater  Cot),  and  leased  to  Publix.  It  is 
nested  at  Ninth  and  La  Salle,  and  will  seat 
1.000. 


Ontario  Unit  Moves  Quarters 
Ottawa — The  Ontario  division  of 
he  M.  P.  T.  O.  A.  has  moved  its 
eadotiarters  to  the  Hermant  Bids:, 
'he  Ontario  M.  P.  T.  O.  is  handling 
dvertising  and  poster  accessories  for 
s  members. 


Distributors    Organize   in    Egvpt 

Washington  Bureau  of  THE  FILM  DAILY 
Washington — Distributors  in  Egvpt. 
yria  and  Palestine  have  formed  an 
ssociation  which  is  to  be  known  as 
ie  Kinematograph  Syndicate,  ac- 
ording  to  the  Dept.  of  Commerce 
he  purpose  is  to  obtain  concerted 
ction  in  dealing  with  employes,  to 
dvance  legislation,  and  to  generally 
romote  greater  coooeration  anion c 
ie  distributors.  The  two  largest 
istributors  of  American  films  in  this 
rritory  are  members  of  the  associa- 
on. 


Rosen  Goes  to  K.  C. 

Minneapolis — Eph  Rosen  has  re- 
gned  as  Pathe  feature  sales  man- 
rer  here  to  manage  the  Kansas  City 
iffanv  branch. 


Curry  Buys  Shelbyville  House 
Shelbyville,    Ky.— B.    J.    Curry    of 
ouisville  has  purchased   the   Strand 
om  Walter  F.  Jurt  and  D.  A.  Revell 


Cour  with  Pathe  News 

Ray  Hall,  editor  of  Pathe  News, 
is  unpointed  Eugene  J.  Cour  to  the 
'.itorial  staff,  with  headquarters  at 
licago.  Cour  will  supervise  the 
Id  work  in  the  Mid-West  territory. 
eping  in  touch  with  all  news 
urces. 


Universal  Prepares  as 
Mil'kee  'War'  Looms 

(Continued   from   paqe    1) 

be  erected  as  the  result  of  the  compe- 
tition said  to  be  in  the  offing.  One 
owner  states  that  within  the  last  three 
months,  three  distributors  threatened 
to  build  when  he  hesitated  to  book 
their  product.  Each  sent  "high  pres- 
sure" realty  men  to  the  city  to  scout 
/or    sites. 

Erection  of  new  houses  would  offer 
concern  to  present  operators.  While 
no  downtown  houses  have  been  erec- 
ted, there  has  been  feverish  activity 
in  the  suburban  field. 

Saxe  and  Universal  are  the  leading 
factors  in  the  Milwaukee  field,  virtu- 
ally controlling  all  downtown  houses 
and  a  majority  of  suburban  theaters 


Improving  Milwaukee   Houses 

N.  J.  Blumberg,  Wisconsin  division 
manager  of  Universal  theaters,  who 
is  in  New  York  conferring  with  Dan 
Michalove,  has  completed  plans  for 
re-equipping  and  renovating  all  the  11 
houses  of  the  Milwaukee  circuit, 
which  formerly  was  the  Silliman- 
Grauman  chain. 


On  Paramount  Lot 

Hollywood — Josephine  Dunn  has 
been  importantly  cast  in  "Rolled 
Stockings."  the  youth  picture  in 
which  James  Hall  and  Louise  Brooks 
are  featured.  Richard  Tucker  and 
Margaret  Quimbv  have  been  siVnpd 
for  Florence  Vidor's  picture.  "The 
World  at  Her  Feet,"  to  be  directed 
bv  Luther  Reed.  Guy  Oliver  of 
"Covered  Wagon"  fame.  George  Ir- 
ving and  Bernard  Siegel  will  appear 
in  "Drums  of  the  Desert."  Arlette 
Marchal  has  the  leading  feminine 
role  in  the  Zane  Grev  storv.  The 
Adolphe  Menion  companv  has  iust 
returned  from  location  on  his  n"'- 
picture  as  vet  untitled  VWor  M'°'- 
ner.  president  of  the  A.  S.  C.  wil1 
nhotograph     "Underworld." 


Kirbv   Aco'dres   a   Second 
Oxford.    N.     C. — Claud     Fo-gerton 
owner    of    the    Peonies     at    Foanoke 
Fanids.   has   sold   the   Gaietv  here   to 
O.   T.   Kirbv.   who  also   operates   the 
Palace   at   Roxboro. 


Theater  Escapes  Exolosion 

Kenmore,  N.  Y.  —  The  Kenmore 
esraned  damage  in  an  explosion  of 
unknown  origin  that  caused  $100  000 
damage  to  a  theater  block  owned  bv 
the  Kenmore  Theater  Co.,  Inc..  of 
which   Henry  J.  Ebling  is  president. 


Leases  2.000  Seat  House 
Portland.  Ore.— W.  A  Tebbets 
former  owner  of  the  Hiwav.  has 
'eased  the  new  house  buildinf  at 
Grand  and  Fast  Morriso  i  Sts..  from 
Georp-p  Wetherlv.  The  house  will 
seat   2.000  and   onen    in    Fall. 


Reaver    Goes   to    Rirmineham 

Birmingham.   Ala. — Vernon   Reave 
has  succeeded  Harrv  Weiss  as  man- 
ager of  the   Ritz.   operated   bv   Tnter 
State. 


Crescent  in  New  Ouarters 
Lebanon.  Tenn. — Crescent  Amuse 
ment  Co.  has  moved  to  new  quarter; 
in   the   Capitol  theater  building.    The 
firm    has    130    houses    in    Kentucky. 
Tennessee  and  Alabama. 


Break-uo  of  British 
Exhibitor  Unit  Seen 

(Continued  from  facte  1") 
situation  existing  is  the  fact  that  ex- 
hibitors frankly  are  dissatisfied  with 
the  annual  report  of  the  C.E.A. 
which  has  caused  disappointment. 
They  point  to  what  they  consider 
is  a  lack  of  accomplishment  during 
the  year,  despite  which  operating  ex- 
penses were  high.  Membership  of 
the   organization   is  placed  at  2.756. 

The  chief  accomplishment  cited  in 
the  report,  in  addition  to  obtaining 
prospective  action  on  blind  booking. 
is  keeping  houses  open  during  the 
general  strike  by  obtaining  for  them 
full  supplies  of  current.  This,  the 
organization  claims,  brought  £10.- 
000,000  into  the  box  offices  which 
otherwise   would   have   been   lost. 


Palmer  Operating  Theater 

Fairport  Harbor.  O. — The  Lyric, 
formerly  operated  by  H.  T.  Palmer, 
is  now  under  the  management  of  E. 
H.  Lawrence,  owner  of  the  building. 
Lawrence  will  close  the  house  in 
May  for  repairs  and  decorations  and 
re-open    it    in    September. 


En    Route    to    Hollywood 

Marv  Brian  has  left  for  her  Abi- 
lene. Tex.,  home  from  where  she  w'l 
proceed  to  Hollywood. 


Donald    Davis    En    Route 

Donald  Davis,  son  of  Owen  Davis 
dramatist,  is  en  route  to  the  Coast 
to  join   the   Famous  scenario   staff. 


Equipment  Notes 


Dazian  Dresses  Capitol 

The  Dazian  Studios,  specialists  in 
theater  decorations  and  hangings, 
have  made  an  impressive  job  of  re- 
cent work  on  the  Capitol,  according 
to  Major  Bowes.  A  new  set  of 
draperies  of  gold  metallic  cloth  has 
been  hung,  covering  the  proscenium 
arch,  sounding  board  and  huge  side 
panels  of  the  stage.  A  new  set  of 
tableau  curtains  and  a  grand  border 
and  new  portal  curtains  for  the  stage 
have  also  been  hung.  The  material 
for  these  curtains  is  a  cut  rayon  plush 
in  old  gold.  This  was  especially  man- 
ufactured for  its  present  purpose  and 
is  claimed  to  be  the  onlv  cloth  of  its 
kind  in  use  in  any  theater  in  the  coun- 
try. 

The  special  qualities  of  this  hanging 
is  that  it  is  the  only  fabric  which  oro- 
perlv  reflects  the  lighting  aimed  at 
bv  Bowes  and  his  art  director,  Arthur 
Knorr,  who  used  up  5000  yards  of 
the  gold  cloth  in  the  dressing. 


Toth  Appointed  Kilgen  Manager 

Stephen  W.  Toth.  former  manager 
in  the  Philadelnhia  territory  for  the 
Wurlitzer  Organ  Co..  has  been  ap- 
nointed  general  manager  of  the  East 
for  George  Kilgen  &  Son,  Inc.,  mann- 
faeturers  of  the  Kilgen  organ.  He 
will  make  his  headquarters  at  1560 
Broadway. 


COMMEMORATE 

The  Beethoven  Centennial 

(1827-1927) 
With 

James    A.    FitzPatrick's     Twelve-Minute     Film 
Version  of  the  LIFE  and  MUSIC  of 


44 


11 


BEETHOVEN 


One  o/  the  Famous  Music  Masters  Series 


Issued   with   FULL   ORCHESTRATIONS,   in- 

eluding  Solo  Piano  and  Organ  Parts,  Accurately 

Synchronized  with  the  Film. 


Booked  Direct  from 

FITZPATRICK  PICTURES,  Inc. 


729  Seventh  Avenue 


New  York  City 


■-' 


It  takes  more  than  an  announcement 

to  make  a  newsreel  I 

Years  of  experience,  millions  in 
expenditure  and  the  incalculable 
energy  of  countless  editorial  and 
camera  experts  in  all  parts  of  the 
world  have  gone  into  the  making  of 


with  the  result  that  the  "Mightiest 
of  All"  is  recognized  today  through- 
out the  motion  picture  industry  and 
by  the  theatre -going  public  as  the 
standard  bearer  among  newsreels* 


Exhibitors  are  buying  FOX  NEWS 
because  it  means  money  in  the  bank! 


^NEWSPAPER 
?/*FILMDOM 


ALL  THE  NEWS 
ALL  THE  TIME 


VOL.  XXXIX     No.  69 


Wednesday,  March  23,  1927 


Price  5  Cents 


A  Home  Run 

IN  terms  of  the  diamond,  let 
it  be  said  that  exhibitors 
who  play  "Slide,  Kelly, 
Slide"  will  whack  in  a  home  run 
right  over  the  plate.  For  "Kel- 
ly," the  first  of  the  season's  base- 
ball pictures  slides  right  into  the 
smugness  of  box-office  security. 
It's  a  funfest  for  baseball  fans 
— each  and  every  one  of  the 
many  millions — but  there  isn't 
50  much  of  the  game  that  those 
who  are  not  sold  on  its  qualities 
cannot  eke  out  genuine  enter- 
tainment. Bill  Haines,  the  smart, 
wise-cracking  "bush"  pitcher 
does  excellent  work.  The  sup- 
port is  first-rate,  the  direction 
fine.  "Slide,  Kelly,  Slide"  is  a 
money  picture. 

Big  League 

Its  batting  average  is  1000  per  cent. 
It's  big  league  and,  oli  boy,  what 
drawing  card  to  knock  summer 
slump  talk  right  clean  into  the 
bleachers.  The  team  work  is  perfect 
all  the  way.  Ed  Sedgwick  has  been 
(batting  in  the  directorial  baseball 
[field  for  a  long  time,  but  in  "Slide. 
Kelly,  Slide",  he  swats  the  ball 
squarely  on  the   nose. 

There's  a  youngster  in  the  picture 
who  is  a  find.  Junior  Coghlan  is  his 
[name.  He  is  splendid.  Harry  Carey 
las  the  old  time  catcher  proves  that  he 
can  do  something  besides  the  two 
gun  man  business.  Karl  Dane  and 
Warner   Richmond — immense. 

"Slide,  Kelly,  Slide"  goes  right  out. 
Baseball  is  here.  The  combination  of 
circumstances  is  as  perfect  an  ar- 
rangement for  the  box-office  as  any 
exhibitor  could  desire.  We  suggest 
in  our  humble  way  to  nab  this — 
quick,  pronto,  at  once. 


London  Buzzes 

Hectic  doings  in  London  town. 
The  Ostrers,  bankers  and  financial 
mainstays  of  Gaumont,  are  welding 
together  a  powerful  producer-dis- 
tributor combination.  The  English 
trade,  like  our  own,  is  beginning  to 
understand  that  he  who  would  oc- 
cupy a  place  in  the  game  of  strategy 
might  well  reach  it  through  theaters. 
Therefore,  the  Ostrers  are  to  bring 
into  one  group  a  prepossessing  array 
of  houses. 

Londoners  incline  to  the  belief  that 
the  new  move,  outlined  elsewhere, 
is  but  a  forerunner  of  others  to  come. 

KANN 


MERGERTOTAKEMONTHS 

J.  J.Mc  GUIRK  DECLARES 


Presence  in  East  Will  be 

Required  on  Deal,  Says 

Stanley  Head 

Los  Angeles — Several  months  will 
elapse  before  the  reported  Stanley- 
West  Coast-First  National-P.  D.  C- 
Pathe-Keith-Albee  merger  can  be 
completed,  John  J.  McGuirk,  presi- 
dent of  the  Stanley  Co.,  told  "The 
Times."  His  presence  in  the  East 
will  be  required  before  the  merger 
can   be   consummated,   he   states. 

Cecil  B.  De  Mille  is  quoted  as  stat- 
ing that  he  "probably  will  be  in  tin 
matter  soon,"  while  First  National 
officials  declare  the  merger  would 
mean  more  efficient  production  and 
distribution. 

McGuirk  now  is  hastening  clearing 
up  of  details  here,  preparatory  to  his 
return  to  the  Fast  to  work  on  the 
P.  D.  C.-Pathe-Keith-Albee  angle  of 
the   proposed  combination. 

instituhonaTcopy  for 
theatersj.n.  plan 

Establishment  of  a  department  de- 
voted to  institutional  theater  adver- 
tising and  publicity  in  connection 
with  exploitation  of  pictures  has  been 
completed  by  First  National.  The 
service    is   expected    to    aid    in    estab- 

{Continued    on    page    6) 


United  Artists-M-G-M  Merger 
Off  as  Mary  and  Doug  Oppose 


Davis  Making  Six 
George  H.  Davis  of  the  Banner 
and  Royal  Prod,  will  produce  and 
release  for  state  rights  six  produc- 
tions to  be  made  on  the  Coast,  titles 
to  be  announced   next  week. 


26  U.  A.  Releases 

Twenty-six  releases  is  the  re- 
ported goal  set  by  United  Ar- 
tists for  1927-28.  The  company 
is  going  ahead  with  plans  for 
the  new  season.  In  January, 
Al  Lichtman,  following  his  re 
turn  from  Hollywood,  an- 
nounced a  minimum  of  18  pic- 
tures for  next  year.  This  num- 
ber  is   being   added   to   rapidly. 

It  is  understood  that  Her- 
bert Brenon  will  make  two  pic- 
tures for  the  company,  the  first 
of  which  will  be  "Sorrel  and 
Son." 


EDUCATIONAL  STUDIOS 
SCHEDULE  INCREASED 


Increased  production  by  Educa- 
tional was  launched  by  E.  W.  Ham- 
moiis  on  a  trip  to  the  Coast  from 
which  he  has  just  returned.  For  some 
time  units  working  at  the  studios, 
which  now  have  been  consolidated 
in  the  newly-formed  Fdi"--'  '  Pic- 
tures, have  supplied  more  than  half 
(Continued    on    pane    6) 


Convention  Committee 

Cleveland — Appointment  of  com- 
mittees on  arrangements  for  the  con- 
vention of  the  M.P.T.O.A.  to  be  held 
at  Columbus  May  17-19,  was  an- 
nounced yesterday  by  Chairman  J.  J 
Harwood.  On  his  general  committee 
{Continued    on    page    6) 


Ostrers  Completing  Big  Merger 

By   E.    W.    FRED  MAX,     Editor,    "The    Daily    Renter" 

London — Ostrer  Bros.,  important  bankers  sponsoring 
Gaumont,  is  negotiating  a  merger  of  independent  distrib- 
utors here,  which  is  regarded  as  the  most  important  amal- 
gamation of  British  film  history.  Financial  control  of  Gau- 
mont, F.B.O.  and  W.  &  F.  Film  Service  already  has  been 
secured,  as  well  as  a  large  financial  interest  in  Ideal  Films. 

Under  the  merger,  now  nearing  completion,  each  com- 
pany is  to  operate  separately.  Pooling  of  a  number  of  the- 
aters as  well  as  acquisition  and  erection  of  others  is  planned. 
The  deal  will  make  the  Ostrers  the  most  important  factor 
in  the  British  industry,  many  believe,  giving  the  company 
the  greatest  distributing  and  exhibiting  interests  in  the 
United  Kingdom. 


Stars    Feel    Little    to    be 

Gained  by  Pooling  of 

Distribution 

Negotiations  in  the  proposed  United 
Artists-M-G-M  merger  again  have 
been  terminated,  it  is  understood. 
Opposition  of  Mary  Pickford  and 
Douglas  Fairbanks  to  the  proposed 
combination,  are  said  to  have  led  to 
discontinuance    of    deliberations. 

Miss  Pickford  and  Fairbanks  de- 
clined to  sanction  the  proposed  agree- 
ment, it  is  stated,  feeling  that  there 
is  little  to  be  gained  from  their 
standpoint  from  a  merger  affecting 
only  distribution.  They  believe,  it  is 
said,  that  exhibitors  can  be  as  ade- 
quately and  economically  served  un- 

(Continued  on  Page  2) 


VAUDEVILLE  "THREAT" 
ANSWERED  BY  WARNER 


"Presentation  today  is  a  big  issue 
with  vaudeville  people.  Vitaphone  is 
a  bigger  issue  and  unless  a  sensible 
attitude  is  taken  by  vaudeville,  it  will 
be  the  sufferer,  not  Vitaphone,  as  we 
can  give  well  known  artists  a  yearly 
contract  for  as  much  salary  as  any 
vaudeville  circuit  can  afford  to  pay, 
and  they  can  work  all  season  with- 
out  leaving   New  York  or  Los  Ang- 

(Continued    on    page    6) 


Mo.  Tax  Bill  Revived 

Jefferson  City,  Mo. — Democrats  in 
the  senate  are  threatening  to  use  the 
ten  per  cent,  amusement  and  tobacco 
tax  bill,  as  a  whip  to  bring  other 
senators  into  line  in  opposition  to 
confirmation  of  the  governor's  prison 
board.  This  means  that  the  tax  bill, 
which  apparently  was  to  be  per- 
mitted to  die  quietly,  has  been  revived 
with   dangerous  aspects. 


Variety   Acts   Legal 

Presentation  of  variety  acts  at  pic- 
ture theaters  is  no  violation  of  New 
York  law,  the  Fifth  Ave.  Court, 
Brooklyn,  ruled  in  dismissing  com- 
plaint against  Rudolph  Sanders,  man- 
ager of  the  Globe,  who  was  charged 
with  giving  a  vaudeville  performance 
without  a  license.  In  the  ruling,  a 
fine  distinction  was  made  between 
variety  acts,  wherein  no  "special  cos- 
tumes" are  worn  and  vaudeville  num- 
bers. 


THE 


<5^*S 


DAILY 


Wednesday,  March  23,  192' 


VoLXXXIX  No.  69  Wednesday,  March 23, 1927  Price 5  Cents 


Equipment  Notes 


I0HN  W.  AUCOATE 


Publisher 


Published   daily  except    Saturday  and   holidays 
•t    1650    Broadway.    New    York     N.    Y.,    and 
copyright    (1927)    by    Wid's    Films    and    Film 
Folk,    Inc.      J.    W.     Alicoate,    President     and 
Publisher;    Maurice    D.    Kann,    Vice-President 
•nd     Editor;     Donald     M.     Mersereau,    Treas 
urer,     Business     and     Advertising     Manager; 
Ralph    Wilk,    Traveling    Representative.       En 
tered    as    second  class    matter    May    21      1918, 
it     the     post-office     at     New     York,     N.      Y. 
under    the    act    of     March     3,     1879.       Terms 
(Postage     free)      United     States,     outside     of 
Greater     New     York,     $10.00     one     year;     6 
months,     $5.00;     3     months,     $3.00.       Foreign, 
$15.00.      Subscribers   should    remit   with    order 
Address    all    communications    to    THE    FILM 
DAILY,    1650    Broadway,    New    York,    N.    Y 
Phone    Circle    4736-4737-4738-4739.    Cable    ad 
dress:        Filmday,     New      York.        Hollywood 
California — Harvey     E.     Gausman,     Ambassa 
dor    Hotel:    'Phone,    Drexel    7000    and    Wash 
ington     9794,     London — Ernest     W.     Fredman 
The  Film  Renter,   58,   Great    Marlborough  St. 
London,     W.    I.,     Paris — La    Cinematographie 
Francaise,  5,  Rue  Saulnier. 


Financial 


The  tendency  for  breaking  prices  in  film 
issues  continued,  though  both  Warner  stocks 
were  an  exception  to  this  depression  for  a 
day.  The  "A"  issue  turned  over  17,200 
shares  at  a  slight  rise,  while  the  curb  issue 
sold  3,000,  also  at  a  fractional  gain.  Loew's, 
Inc.,  continued  heavily  active,  but  lost  ground 
in  price.  Famous  common  dropped  2JJ  on  a 
trade  of  5,200,  but  the  preferred  picked  up  a 
fraction.      Pathe   rose   a   half-point. 


Quotations 


High    Low    Close       Sales 


Am.    Seat.    Vtc... 

*Am.    Seat.    Pfd.. 

*Balaban  &  Katz.. 

*Bal.  &  Katz  Vtc. 

Eastman    Kodak     . 

Famous    Players    . . 

Fam.    Play.    Pfd.. 

*Film    Inspect.     . . , 

•First    Nat'l.    Pfd., 

Fox    Film    "A" 

Fox  Theaters  "A". 
•Intern'l.  Project. . . 

Loew's,    Inc      

Metro-Gold.  Pfd.  . . 
M.  P.  Cap.  Corp.. 
Pathe  Exch.  "A".. 
Paramount    B'way. . 

Roxy    "A"     

Roxy     Units     

Roxy    Common     . . . 

Skouras    Bros 

Stan.  Co.  of  Am. . . 
Trans-Lux  Screen.. 
•Univ.  Pict.  Pfd.. 
Universal  Pictures. 
Warner  Pictures... 
Warner  Pict.  "A".. 


43^i     42J4 


141 

no-4 

121*4 


66H 

21*6 

oi  a 

2SlA 
14Ji 
44  yi 
100 
36 
38-4 
10*4 
A3'A 

"VA 

40  U 
19*4 
28*4 


13854 
108^ 
121« 


65 
21*4 

58J4 
2554 
14}* 
4354 
100 
34 
37 
1054 
43  % 

'654 

4054 

18 

26 


42J4  1,100 

46  

63</2  .... 

7354  .... 

138J4  800 

108*4  5,200 

12154  200 

7fi  .... 

103  

6554  2,800 

215*  100 

107A  .... 

5954  24,000 

2554  100 

1454  100 

44J4  3,400 

100  5 


1 

Evans  to   Consolidated? 

It  is  reported  that  Tom  Evans,  an 
officer  of  the  Combined  Film  Labora- 
tory is  to  shortly  join  Consolidated 
Film  Industries,  Inc. 


Walter    E.    Greene    Dined 

Executives  of  International  Pro- 
jector Corp.  tendered  a  dinner  last 
night  to  Walter  E.  Greene,  who  has 
resigned  as  vice  president  and  will 
take  up  his  duties  as  senior  vice  presi- 
dent of  National  Theater  Supply  Co. 
Greene  has  been  in  charge  of  sales 
of  International  since  its  organiza- 
tion, prior  to  that  occupying  a  simi- 
lar position  with  the  Precision  Ma- 
chine   Co.,   Inc. 


Gottlieb  with  Amusement  Supply 

Manny  Gottlieb,  formerly  connect- 
ed with  the  World  Ticket  &  Supply 
Co.,  has  joined  Amusement  Supply. 

Lucien  Littlefield  Signed 

Universal  City — Lucien  Littlefield 
has  been  signed  tor  a  character  part 
in  "The  Small  Bachelor,"  the  P. 
G.  Wodehouse  story,  under  direction 
of  William   Seiter. 


"U"   Signs   Two   Serial   Stars 

William  Desmond  and  Jack  Daugh- 
erty  have  been  signed  for  Universal 
serials.  "The  Vanishing  Rider"  has 
been  chosen  for  Desmond.  Daugh- 
erty  will  make  "The  Trial  of  the 
Tiger"   and    "Haunted    Island." 


J.  R.  Rubin  on  Coast 

Culver  City — J.  Robert  Rubin,  vice 
president  of  Loew's  and  prominent 
M-G-M  official,  is  here  conferring  on 
production  with  Louis   B.   Mayer. 


4354 

8054 

654 

100 

4054 


800 

'ioo 


18Ji     3,000 
28J4    17,200 


*  Last  Prices  Quoted         t   Bond  Market 
"   Philadelphia  Market     tt   Bid  and  Ask 


Cortez  Signed  by  M-G-M 
Culver  City — Ricardo  Cortez  who 
was  reported  to  have  been  signed  by 
Universal  will  appear  in  "Anna  Ka- 
renina,"  which  Dimitri  Buchowetzki 
is  to  direct  for  M-G-M. 


Coshocton    House   Has   New   Owner 

Coshocton,  O. — Harry  F.  Strong 
has  taken  over  lease  of  the  Cinder- 
ella. 


When  you  think  of 

INSURANCE 

you  are  thinking  of 

S  T  E  B  B  I  N  S 

Specialists  in  Motion  Picture 

and  Theatrical  insurance  for 

the  past  sixteen  years 

Arthur  W.  Stebbins  &  Co.,  Inc. 
1S40  Broadway  N.  Y.  C. 

Bryant  3040 


Quigley    Has    New    Magazine 

Martin  J.  Quigley,  publisher  of 
"Exhibitors  Herald,"  arrives  in  New 
York  tomorrow.  He  is  launching 
Saturday  in  Chicago.  "The  Chicago- 
an,"  a  magazine  of  the  type  of  "The 
New  Yorker." 


U.  A.-M-G-M  Merger 
Off  as  Stars  Oppose 

(.Continued   from  puye    1) 

der  the  present  existing  system,  as  by 
a  pooling  of  distribution  with  M-G-M. 
Joseph  M.  Schenck  still  favors  the 
merger,  it  is  understood,  and  is  con- 
tinuing his  efforts  to  bring  about  its 
:onsummation.  Efforts  to  reach  him 
or  a  statement  were  unavailing  yes- 
terday. 


Heads  Va.  Unit 

Richmond,  Va.— Weinberg  of  Lex- 
ington is  new  president  of  the  state 
exhibitor  unit.  Charles  Somma,  Rich- 
mond, is  vice  president  and  Harry 
Bernstein,  Richmond,  treasurer.  The 
association  will  participate  in  a  get- 
together  of  Virginia,  Maryland  and 
District  of  Columbia  exhibitors  sched- 
uled for  April  26  and  27  at  Washing- 
ton. At  a  recent  meeting,  the  asso- 
ciation passed  a  resolution  protesting 
proposed  decrease  of  the  censor  board 
from   three    to    one    members. 

delegates  elected  to  attend  the  nationa 
convention  in  Columbus,  Ohio,  May  17,  lb 
and    19,    follow:  . 

Harry  Bernstein,  Charles  Somma,  I.  Wein- 
berg, Walter  Coulter,  E.  D.  Hems,  H.  W. 
Robertson,  Ben  Pitts,  Herman  Rubin,  bam 
Sachs   and   E.    T.    Crall. 

In  addition  to  the  officers  the  following 
members  were  named  for  the  board  of  direc- 
tors F  W.  Twyman,  Ben  Pitts,  H.  Rubin, 
T    E     Crall    R.   C.   Overbey  and   H.    W.   Rob 


Spring  and  Depinet  on  Trip 
Samuel  Spring,  secretary-treasurer, 
and  Ned  Depinet,  new  sales  manager 
of  First  National,  left  yesterday  on  a 
trip  to  the  Middle  West.  They  plan 
to  attend  the  opening  Friday  night 
of  the  Riviera,  Omaha,  new  Blank- 
Publix  house. 


Flinn  Returning 
John    C.    Flinn    of    P.D.C.    returns 
tomorrow  from  the   Coast. 


Holt   with    F.    B.    O.? 
Hollywood — Jack    Holt    is    to    ap- 
pear in  a  picture  for   F.  B.  O.,  it  is 
reported. 


The   finishing   touch   of    refinement    on 

an   elaborate  production    is   the 

handcoloring  by 


A7mt/\. 


The  Perfect  Handcoloring  of  Film 
528    Riverside   Drive  .Telephone 


New  York 


Morningside  1776 


Chromos  Trading  Company 

1123    BROADWAY 

Motion   Picture    Financing 

Our  contract  has  been  with 
each  branch  of  the  industry 


Suite  1207-8 


'Phone  Watkins  4522 


"Kelly"  Opens" 

Attended  by  a  number  of  promine 
executives    of    the     industry,    "Slid  i 
Kelly,  Slide"  opened  last  night  at  tl 
Embassy.    The  picture  marks  the  d  ] 
,but  of  William   Haines  as  a   M-G- 
star. 


High  Court  Denies  Plea 

Washington  Bureau  of  THE  FILM  DA1L 
Washington — The  supreme  cou 
declined  to  review  a  decision  of  tl 
lower  courts  adverse  to  Nation 
.'.lectric  Ticket  Register  Co.  in  i 
suit  against  Automatic  Ticket  Re 
ister  Corp.,  charging  infringement 
patent  on  a  machine  for  deliverii 
and   severing   tickets   from   rolls. 


Avoca  O.  H.  Damaged 

Avoca,  N.  Y. — The  Cropshey  Opei 
House  was  damaged  by  fire. 

If  You  Are  in  the  '—^■M 


Market  for  Any  Kind  of 

MOTION  PICTURE 
APPARATUS     I 

CONSULT     US-AND    SAVE 
MONEY 
SEND  FOR  OUR  PRICE  LIST 

uyiumrcHBys 

▼▼HO  West   32"-dSc..NewyoTk.N.y— ' 
Phone    Penna.    6564 

Motion  Picture  Department 


John  D.Tippett,  Inc. 

Raw  Stock 

Negative  and  Positive 

All  Colors 


1540  Broadway 
New  York  City 


6040  Snntet  Blvd. 
Hollywood,  Calif. 


The  largest,  most 
comfortable  and  con- 
venient projection 
rooms  in  New  York 


Have  your  pictures  screened 
in  the  best-equipped  projec- 
tion rooms.  No  overtime 
charge  for  projections  at  night 
to  our  regular  customers. 


OUR  PRICES  ARE  AS  LOW  AS 

THE  LOWEST— 
OUR  SERVICE  THE  HIGHEST 


Your  films  called  for  and 
returned  without  charge. 

SIMPLEX 
PROJECTION  ROOMS 

220  West  42nd  Street,  N.Y.  C. 


Wisconsin    3770 


Now  you  get  in 
News  Reel  the  same  supreme 
quality  and  service  that  PARA- 
MOUNT PICTURES  stand  for 
in  features*  Contract  for  it  today ! 


THE 


&&* 


DAILV 


Wednesday,  March  23,  192' 


Newspaper  Opinions 


"The  Love  of  Sunya" 

Roxy 

United    Artists 

AMERICAN—*  *  *  is  perhaps  her  great 
est.  It  abounds  in  opportunities  for  the  star, 
opportunities  to  run  the  gamut  in  emotional 
acting,  to  wear  smart  clothes  and  to  appear 
beautifully  benefited  by  fine  photography.*  *  * 
DAILY  MIRROR—"  *  *  I  hope  that  you 
will  enjoy  this.  But.  although  this  depart- 
ment has  admired  Gloria,  it  was  with  some 
effort  that  said  department  kept  its  eyes  open, 
during  the  last  half  hour  of  "The  Love  of 
Sunva."    *   *   * 

DAILY  NEWS—*  *  *  I. a  Marquise's  first 
film  venture  on  her  own  hook  is  far  superior 
to  anything  she  has  done  under  another  pro 
dueer's  banner  for  many  seasons.  Gloria 
looks  actually  happy  again  in  this  one.  She 
has  entirely  shaken  off  that  worry  frown  so 
prominent  in  her  last  several  movies.  *  *  * 
EVENING  WORLD  —  *  *  *  But  it  is 
Gloria  Swanson  who  will  lift  this  picture  to 
the  success   which   we   prophesy    for   it.    * 

GRAPHIC — *  *  *  it  places  no  restrictions 
on  Gloria's  penchant  for  the  dramatic.  At 
the  same  time  it  presents  an  amazingly  young 
Swanson.  beautifully  slim  of  form.  She  is 
ultra-sophisticated  in  one  reel,  girlish  when 
occasion  permits,  at  all  times  slipping  into 
her  series  of  parts  with  ease  and  persuasion 
that  left  nothing  to  be  desired,  unless  one 
remembered  the   star   of    "Manhandled."    * 

HERALD-TRIBUNE—*  *  *  It  is  a  sup- 
erb picture  Also.  Miss  Swanson  does  more 
whole-souled  and  convincing  acting  than  ever 
we  have  seen  her  do  in  all  the  years  we  have 
admired    her     *   *   * 

POST — *  *  *  Miss  Swanson  herself  dis- 
plays unflagging  energy  throughout  the  rather 
lengthy  proceedings,  wearing  many  fine  clothes 
and  looking  very  handsome  indeed,  especially 
during  the  operatic  doings  in  Paris.  Unfor- 
tunately, she  has  surrounded  herself  with  one 
of  the  most  stock  companyish  casts  on  record. 
»   *  * 

SUN — *  *  *  The  whole  of  this  fanciful  non- 
sense is  done  competently  and  the  story  of  the 
film  is  constructed  shrewdly.  That  it  doesn't 
make  sense,  and  that  its  titles  are  full  of 
rubber  stamps  and  that  its  acting  is  never 
real  for  a  moment,  seems  to  me  to  he  beside 
the  point.    *  *  *  ' 

TELEGRAM — *  *  *  A  more  suave  and 
velvety  Gloria  is  here,  obviously  satisfied  her- 
self with  the  role,  since  it  gives  her  the 
chance  to  perform  a  star's  favorite  calisthenics 
— running  the  gamut.  She  veers  from  cold 
reserve  to  champagne  effervescence,  from 
maidenly  love  to  a  hoydenish   jag.    * 

WORLD — *  *  *  I  have  not  seen  Miss 
Swanson  more  beautiful,  more  uniformly  in 
tune  with  her  characters,  although  it  is  true 
there  are  recurring  moments  of  pure  movie 
slam-hang  hokum  wherein  her  gifts  are  slan- 
dered   upon  the   slightest   of   trivialities.    * 


"Germany  has  placed 
restrictions  upon  the  use 
of  child  actors.  We  are 
not  opposed  to  children  in 
films  here.  It's  the  child- 
ish way  in  which  some  of 
our  films  are  handled  that 
most   people   object   to." 


Theater  Accounting 

This  is  the  third  of  a  series  of 
articles  on  Theater  circuit  account- 
ing by  Max  Schlessinger,  C.P.A., 
who  has  had  a  long  accounting  ex- 
perience in  all  branches  of  the  indus- 
try. 


periodical  payment  is  made  at  the  very  end 
of  the  period.  In  this  case,  it  is  necessary, 
mi  course,  to  find  the  equated  or  average 
time,  and  when  the  time  is  known,  it  is 
easy    to    find    the    rate    per    annum. 

Just  as  an  illustration,  the  following  ex 
ample     will     serve: 

Assume  that  a  loan  of  $10.00(1  is  made  and 
a  discount  of  $1,000  is  charged.  The  prin- 
cipal is  to  be  amortized  at  the  rate  of  $1,000 
annually  fur  four  years,  the  balance  of  $0,000 
is  payable  at  the  end  of  the  fifth  year.  In 
order  to  find  the  rate  per  cent  on  this  loan, 
it  is  necessary  to  make  the  following  cum 
putation : 


'ears 

Pa\  iiK-nts 

Av.  Time 

Av.     Prod 

1st 

$1,000 

None 

2nd 

1.000 

9 

2.000  00 

3rd 

1.000 

3 

3,000.00 

-1th 

1  .000 

4 

4.000.00 

5th 

6,000 

5 

.)(). 00(1,  Oil 

Total  $10.0110  '    'MiOO.OO 

$39,000  divided  by  $10,000  e.|u.i!s  3.9%, 
or  an  average  time  of  3.9  years.  In  other 
words,  if  this  loan  was  held  for  a  period 
of  3.9  years  without  amortization,  the  in- 
terest on  same  would  amount  to  exactly 
$1,000.  A  thousand  dollars  for  the  use  of 
$10,000  for  3.9  years  is  about  2.56  per  an- 
num, and  this  would  he  the  rate  of  interest 
charged  periodically  to  exhaust  the  discount. 
The  tabulation  below  will  prove  whether  or 
not    the    computation    is    correct. 

Yearly  Yearly 

$10,000  2.56  $256.00 

9.000  2.56  230.40 

8.000  2.56  204.80 

7.000  2. 56  179.20 

(,.000  Z.56  153.60 


Coupons  for  Price  Cut 

Minneapolis — Coupon  and 
ten  cents  admission  is  being 
resorted  to  by  Northwest  The- 
aters in  a  drive  for  business  at 
the  Astor.  The  house,  which 
formerly  played  first  runs  re- 
cently was  placed  on  a  IS  cents 
top   basis. 


Board  is  Peace  Makei 

Minneapolis — Out  of  court  settle 
merits  made  by  principals  iji  arbitral 
tion  proceedings  are  lightening  th 
work  of  the  local  board.  The  hoar 
always  uses  its  influence  to  effect 
settlement  before  a  case  is  brough 
to  trial.  In  some  instances,  litigant 
have  settled  their  dispute  on  urging  c 
the  hoard,  after  presentation  of  ev 
dence. 


1st 
2nd 
3rd 
4th 

5  th 


Theater  Changes 


NORTH   CAROLINA 

Lincolnton — Carolina     Theaters     will 
a   new   theater   here. 


buUd 


WASHINGTON 
Openings 

Lynd — Gem,    A.    E.    Billington. 
Seattle — Olympic,    E.    G.    Peters. 

Changes  in  Ownership 

Forks — Olympic,    sold    to    Grace    D.    Fletcher 

by    R.    L.    Anderson. 
Sumas — Rose,    sold   to    Bruno    Hollenbeck   by 

M.    F.    Warner. 
Tacoma — Lincoln,    sold   to    L.    Shoemaker   by 

K.   R.   M  inkier. 

Closings 

Twisp — Hatcher. 

Washtucna — Public    School   theater. 

Winthrop — Hatcher. 

WYOMING 
Openings 

Wyotah — Tulsa    Star. 

Changes  in  Ownership 

Big    Piney — Pioneer,    sold    to       M.    B.    Hook 
by    G.    L.    Eagan. 

Closings 

Grass     Creek — Ohio    Amuse.    Hall. 
Hanna — Opera     House     (Burned    down). 
Lusk — Garden. 
Thermopolis — Iris,    B.    W.    Ritchie. 


In  allocating  payments  on  mort- 
gages, the  method  advocated  is  best 
demonstrated  by  the  following  ex- 
ample: 

Let  us  assume  that  there  is  a  mort- 
gage of  $100,000  for  a  period  of  ten 
years,  to  be  amortized  annually  by 
$10,000.  The  mortgage  carries  an  in- 
terest rate  of  6  per  cent  per  annum 
and  a  discount  of  $10,000  was  charged 
by  the  mortgagee.  The  usual  meth- 
od in  vogue  is  to  reduce  the  dis- 
count by  $1,000  per  annum.  Inas- 
much however,  as  the  amount  of  the 
mortgage  is  on  a  declining  scale,  it 
is  evident  that  this  uniform  amount 
of  $1,000  per  annum  is  not  correct, 
and  I  therefore  suggest  the  follow- 
ing  method: 

The  number  of  payments  amortizing  the 
mortgage  completely  is  ten;  the  average  time, 
therefore,  would  be  found  by  adding  the  first 
number  of  the  series  which  is  one.  and  the 
last  number  of  the  series  which  is  ten.  or 
the  sum  of  11.  and  divide  them  by  two.  The 
average  time  thus  arrived  at  is  five  and  a 
half  years.  Dividing  the  amount  of  the  dis- 
count by  the  average  time,  we  would  get  an 
approximate  amount  of  $1,818.00  tier  annum, 
which  in  our  case  equals  approximately  .1818 
per  cent  f.2002  per  cent  if  figured  on  the  net 
amount  of  $90,000.1  The  entire  discount, 
therefore,    would    be    exhausted    as    follows: 

Amount 


$1,024.00 
What  I  said  previously  in  reference  to  the 
various  difference  in  the  result.  applies 
equally  to  this  example.  For  simplicity'? 
sake.  I  have  also  left  out  the  interest  charged 
of    6    per    cent    per    annum.     • 


Copyright    Extension    Sought 

Washington    Bureau    of    TUP-    F1J.M    D  HI  V 

Washington   —   Writers   and   com- 
posers   in    Germany    are    reported    to 

have  joined  in  an  agitation  for  a  long- 
er term  of  copyright  after  death,  ac- 
cording to  the  Dept.  of  Commerce. 
The  movement  is  said  to  be  led  by 
the  new  Prussian  Academy  of  Au- 
thors. It  is  claimed  by  those  favor- 
ing an  extension  of  the  period  of 
copyright  that  50.  instead  of  30  years. 
do  not  constitute  too  long  a  period 
to  protect  the  interests  of  relatives 
of  those  whose  works  still  might  be 
in   public   favor. 


Rosenbaum  Heads  Castle  Sales 
Emil     Rosenbaum.    for    five    year; 
with  the  "Big  U"  exchange  and  latej 
with     Red     Seal,     has     been     name  t 
sales   manager  of   Castle   Films. 


t'ear 

Amount 

Rate  of 
Discount 

1st 

$100,000 

.1818 

2nd 

90.000 

.1818 

3rd 

80.000 

.1818 

4th 

70.000 

.1818 

5th 

60,000 

.1818 

6th 

50.000 

.1818 

7th 

40,000 

.1818 

8th 

30,000 

.IRIS 

9th 

20.000 

.1818 

10th 

10,000 

.1818 

$9,990.00 

The  difference  of  $10  is  due  to  the  frac- 
tions and  to  the  fact  that  only  four  places 
have  been  carried  on  the  discount.  In  order 
to  get  more  close  accuracy,  it  is  necessary 
to  carry  more  places.  To  include  the  6  per 
cent  of  course  it  would  be  necessary  to  es- 
tablish   the   rate    as   .1818   and    .6   or   .7818   per 


The  problem  is  a  little  more  difficult  where 
the  payments  are  not  made  in  equal  periods 
such  as  equal  periodical  payments  are  made 
for  a  number  of  years  and  the  balance  which 
may  be  much   greater  or  much  less  than   each 


Arkansas  Amusement  Expands 

Arkadelphia,  Ark. — The  Royal  and 
Co-ed  have  been  leased  to  the  Arkan- 
sas Amusement  Co.  which  will  take 
charge  April  1.  Cecil  Cupp.  former 
owner,  will  continue  as  manager. 
The  Arkansas  Amuse.  Co.  operates 
in  Kl  Dorado,  Hope.  Camden.  Smack- 
over.  North  Little  Rock,  Stuttgart 
and  Nashville.  Tenn.  M.  A.  Light- 
man  is  president  and  general  man- 
ager. 


Slush    Fund    Charge    Fizzles 

Trenton — Investigation  of  an  a' 
leged  slush  fund  to  back  passage  c 
the  bill  modifying  the  "blue"  law:' 
fizzled  when  the  special  committe* 
closed  its  sessions  without  having  re 
ceived  any  evidence  on  the  allege 
fund.  A  loiterer  at  the  capitol  waj 
credited  with  originating  the  fabri 
cated  story  of  cash  offers  for  votes. 


Fenwick  Changes  Policy 

Salem.  N.  J. — Under  a  change  c 
policy  the  Fenwick  is  now  present 
ing  first-runs  daily  with  Saturda  J 
matinees. 


Changes  Made  at  Fargo 

Fargo.  N.  D. — The  Grand,  dar;| 
since  it  was  taken  over  by  America 
Amusement  Co.,  allied  with  North 
west  Theaters,  has  reopened  as 
vaudeville  house.  The  Fargo  ha 
adopted  a  stock  policy  with  the  Or 
pheum  to  play  long  run  pictures. 


Palfi   Buys   Wallace 

Wooster,  O. — John  Palfi.  owner  of 
the  Opera  House  and  Princess  in 
Kent,   has    purchased   the   Wallace. 


Soviet  Film  Stopped 

Cleveland  —  "Breaking  Chains" 
frankly  acclaimed  a  Russian  soviet 
propaganda  picture,  was  withdrawn 
from  showing  at  the  Duchess  by 
order  of  Vernon  M.  Riegel.  head  of 
the  censor  board,  after  one  perform- 
ance. 


Weeks  Quits  Southern  Post 
Atlanta — Carl  Weeks  has  resigned 
as  district  manager  of  Liberty-Spe- 
cialty Film  Corp.  Weeks  has  left  for 
New  York,  where,  it  is  understood. 
he  will  join  a  national  organization. 
His   successor   has    not   been   named. 


Reward   for   In   Incendiarist 

Geneseo.  N.  Y.— Reward  of  $1,00  ; 
has  been  offered  by  Henry  B.  Curtis 
owner  of  the  Grand,  for  information 
leading  to  conviction  of  the  incen 
diarist  who  caused  it  to  burn  wit!; 
$20,000  loss.  J.  B.  Strayline  opeH 
ates  the  house. 


Wilmington,        Del. — Ohio-James        Theater 
Co.,     to     operate     theaters     and     opera     house  j 
Capitalization.     311     shares    of    no    par    valuf| 
Incorporators,    T.    L.    Croteau.    A.    L.    Millet 
Alfred     Jervis.        Filed      by     the      Corporatio  ■ 
Trust    Co.    of    America. 


Talahassee,  Fla. — Lakeland  Amusement  Co  I 
of  Lakeland.  Theatrical  and  music  hall  pre  | 
prietors.  Capitalization.  $10,000  divided  int  I 
100  shares  par  value  of  $100  each.  Board  o, 
Directors:  E.  B.  Hardin.  W.  M.  Lyle.  B.  E> 
Garner. 


Boston.  Mass. — The  Plaza  Theater  Inc 
Capital  stock  of  $100,000  made  up  of  10' 
shares  of  preferred  stock  of  $100  par  valu 
and  100  shares  of  common  of  no  par  value 
Incorporators,  Philip  L  Markell,  Simon  W . 
Markell   and   Betty   G.    Seya. 


$  33,000      FOR.   6 

All   Records    Shattered    at    the 

FOX  PHILADELPHIA  THEATRE! 


'^mf? said :~ 

"One  of  the  heaviest  grosses  ever  hung 
up  by  a  medium  capacity  picture 
theatre  went  to  Fox'  last  week.  The 
total  was  $33,000  for  six  daysl" 


then"' 

STANLEY  COMPANY  of 
AMERICA  booked  it  for  their 
circuit  of  theatres  in  the  Pennsyl' 
vartia  territory! 


GREAT  CAST! 


A  GREAT  STORY! 


ONE 
PICTURE! 


to 

JOHN    GILBERT* 
MONTE    CRISTO 


WILLIAM  FOX  presents 


WJ 


*RENEE   ADOREE    ESTELLE   TAYLOR. 

WILLIAM  VMONG -VIRGINIA  BROWN  FAIRE'GEORGE  SEIGMAN 

-Alexander  Dumas  Immoital  Mventurc  Jlomancc    EMMETT      F  LYN  N       zProdlldliOYU 


A    RE-ISSUE 


THE 


-%2< 


DAILY 


Wednesday,  March  23,  1927 


Neva  Theaters 


Chicago  -The  5.000  scat  Marbro  at  Madi 
son  and  Crawford  Sts.  will  be  ready  for  open- 
ing   in    about    three    months. 


Winthrop  Harbor.  Til. — The  Uptown  Square 
Syndicate  is  planning  a  house  on  the  north 
shore 


St.    Clair.    Mich. — T.    Christensen    will    l>uil<l 
a    $25,000    theater    on    Riverside    Ave. 


I.ansdale.    Pa. — The    T.ansdale    Theater    C 
will    build    a    1,000-seat    house    on    Main    St. 


Philadelphia — The  Anollo  Amusement  Co. 
will  construct  a  2,400-seat  theater  at  54th 
and  Arlington  Sts.  The  contractor  is  Ed 
Pierce.    1600    Arch    St. 


New  Lima,  Okla. — Joe  Hagan,  who  operate* 
a  chain  in  this  state,  has  purchased  a  site  for 
a    theater    soon    to    be    built. 


Cedartown,  Ga. — J.  H.  Wheeler,  owner  of 
the  Capitol  at  Montgomery,  Ala.,  has  opened 
the    Crand. 


I.e  Roy.  N.  Y. — Ralph  E.  Blanvelt.  owner 
of  the  Eamily,  heads  a  corporation  which  will 
build  a  theater  to  seat  1.000  at  55  Mam  St. 
on   a    site    to  be   vacated    April    1, 

Cedartown,  Ga. — J.  H.  Wheeler,  owner  of 
the  Capitol  at  Montgomery,  Ala.,  has  opened 
the   Grand. 


Cameron,     Mo. — C.      E.      David     expects     t< 
>pen    the    Senate   this    month. 


Lackawanna,  N.  Y. — Construction  has 
started  on  a  theater  on  Ridge  road  for  M.  J. 
Ryan. 


Griffin.  Ga. — The  Imperial,  seating  760, 
costing  $100,000.  is  nearing  completion. 
James   T.    Freeman    will    manage. 


Vaudeville  "Threat" 
Answered  by  Warner 

{Continued  from  page  1) 
eles.  In  that  way,  instead  of  the 
vaudeville  circuits  'blacklisting'  Vita- 
phone.  Vitaphone  will  be  in  position 
to  engage  artists  exclusively  for  its 
own   purposes." 

This  was  the  answer  made  yester- 
day by  S.  L.  Warner,  vice  president 
and  production  manager  for  Vita- 
phone,  to  statement  of  the  Keith-Al- 
bee  office  that  major  vaudeville  cir- 
cuits have  decided  to  side-step  en- 
gagements of  headliners  and  "name 
acts"  which  appear  in  talking  pic- 
tures. 


Henri  Ellman  Here 

Henri  Ellman,  Columbia's  Chicago 
representative,  is  in  New  York  con- 
ferring   with    President    Joe    Brandt. 


Branham  Transferred 

Charles  G.  Branham,  who  has  been 
with  Universal  in  the  Southeast,  left 
New  York  yesterday  to  become  sup- 
ervisor of  Universal  theaters  in  the 
Omaha  and  Kansas   Citv  territories. 


Murnau  Sailing 
F.  W.  Murnau  arrived  in  New  York 
yesterday.  He  sails  tomorrow  for 
Germany  to  make  a  picture  for  Ufa, 
returning  in  October  to  begin  work 
tinder  his   five  vear   Fox  contract. 


George  Beban  Starting  School 

Los  Angeles — George  Beban  has 
arrived  to  establish  a  school  for  ac- 
tors. He  will  quit  the  screen,  he 
states. 


© 


Exhibitors 
Daily  Remimkr 


Inspect  projection 
room  frequently 
and  keep  it  in  per- 
fect condition. 


Wed.,  Mar.  23,  1927 


Institutional  Copy  for 
Theaters,  F.  N.  Plan 

{Continued    from   page    1) 

lishjng  local  theaters  by  name,  play- 
ing them  up  for  their  facilities  to 
give  fine  entertainment  just  as  stars 
and  featured  players  are  now  pub- 
licized for  their  abilities  as  perform- 
ers. 

The  service  goes  into  effect  im- 
mediately. First  National  press 
sheets  hereafter  will  include  sample 
ads  containing  institutional  copy  as 
also  suggestions  relating  to  institu- 
tional exploitation  by  means  of  tie- 
ups,  stunts  and  displays  of  various 
types. 

It  was  explained  that  the  new  ser- 
vice to  exhibitors  would  be  combined 
with  the  feature  program  of  the  house 
in  such  a  way  as  to  offer  a  double 
audience  appeal,  thus  stimulating  at- 
tendance. 


"U"  Frontier  Special 

"Men  of  Daring,"  a  frontier  pic- 
ture, dealing  with  the  gold  rush.  In- 
dian fighting  days  of  tbe  Deadwood. 
S.  D.,  section  50  years  ago,  is  to  be 
released  June  5  by  Universal  as  a 
special.  It  was  made  as  "The  Over- 
land Trail,"  and  was  to  have  been 
released  last  fall  but  was  postponec' 
because  of  the  company's  other  fron- 
tier picture.  "The  Flaming  Frontier." 

Al  Rogell  directed  the  picture  in 
South  Dakota  with  a  cast  beaded  by 
Jack  Hoxie,  Francis  Ford  and  Ena 
Gregory. 

Brandts  Buy  Tenth 
Brandt's  Theater  Enterprises  has 
taken  over  the  Terminal.  4th  Ave. 
and  Dean  St.,  Brooklyn,  from  Small 
and  Strausberg.  The  purchase  price 
is  announced  as  in  excess  of  $500,000. 
The  Brandts  now  have  ten  Brooklyn 
houses.  Sofferman  and  Sofferman 
were  brokers. 


Stebbins  Back 

Arthur    W.    Stebbins    has    returned 
to   New   York  from   Palm   Beach. 


"Irish    Destiny"    Opening 

"Irish  Destiny."  produced  in  Ire- 
land by  Eppel's  Film,  Ltd.,  is  to  open 
Sunday  at  the  63rd   St.  theater, 


Educational  Studios 
Schedule  Increased 

{Continued   from   page    1) 

the  product  released  by  the  company 
hut  addition  of  several  pictures  to 
established  brands,  and  possibly  a 
new  series,  are  contemplated. 

Under  the  new  schedule,  the  stu- 
dios will  suppl--  eight  Lloyd  Hamil- 
ton comedies,  eight  starring  Lupino 
Lane,  eight  Juvenile  comedies  feat- 
uring "Big  Boy,"  six  Tuxedo  com- 
edies, and  26   Cameo   comedies. 

Negotiations  are  under  way  for  a 
stage  star,  who  has  appeared  in  sev- 
eral comedy  productions  for  Educa- 
tional and  who  is  to  be  featured  in  a 
new  series.  This  product  is  in  ad- 
dition to  releases  of  independent  "•*o- 
ducers. 

Production  on  comedies  for  this 
season  is  practically  completed.  On 
completion  of  this  year's  output,  there 
will  be  a  brief  shutdown,  preparatory 
to  getti''-  next  season's  product  un- 
der way. 


Convention  Committee 

{Continued   from   page    1) 

composed  of  Ohio  exhibitors.  Har- 
wood  has  named  Henry  Lustig 
Cleveland;  A.  J.  Ackcrman,  Cincin- 
nati; Martin  G.  Smith,  Toledo;  C. 
H.  Weidner,  Columbus;  Sam  E.  Lind 
Zanesville;  C.  W.  Miller,  Youngs 
town;  L.  F.  Eick.  Martins  Ferry 
Fred  N.  Tynes,  Portsmouth,  Guf 
Sun,  Springfield,  and  A.  P.  Botztim 
Akron. 

John  A.  Schwalm.  Hamilton,  is 
chairman  of  the  committee  on  ar- 
rangements, while  the  publicity  com- 
mittee is  headed  by  P.  J.  Wood.  Sam 
Sonin,  New  York,  is  chairman  of  the 
transportation  committee. 


Springer  Heads  "Screenland" 
Walter  G.  Springer  has  become 
president  and  publisher  of  "Screen- 
land."  Elliott  Keen  will  continue  as 
editor.  Samuel  A.  Craig,  Jr.,  has 
been  appointed  advertising  manaerer 
Publication  offices  have  been  removed 
from  236  W.  55th  St.  to  49  W. 
45th   St. 


Brandow  Named  to  New  Post 

Hollywood — Frank  Brandow  has 
been  appointed  to  the  newly-created 
post  of  studio  manager  for  Famous. 
He  will  supervise  detail  work  of  37 
departments.  James  K.  Brady  is  his 
assistant,  while  Fred  Leahy  succeeds 
Brandow  as  assistant  production 
manager. 


A  Little 

from  "Lots" 


By   RALPH    WILK 


TUCKED  away  in  a  far  corner  o 
Long  Island  City  is  the  Charle; 
Bowers'  studio,  which  has  been  th< 
birthplace  of  six  two-reel  comedies 
which  have  played  first  runs  oi 
Broadway.  The  Bowers'  process  o 
trick  photography,  which  was  eight 
years  in  the  making,  is  an  importan 
factor  in  the  Charley  Bowers'  novelt. 
comedies.  His  partner,  H.  L.  Mullet- 
is  a  veteran  cameraman,  havinf 
handled     color     photography,    talkint 

pictures  and  features. 

*  *         * 

Joel  Swenson,  the  silver 
tenor  press  agent,  has  ser- 
ious competition  among  vocal 
publicists.  Hal  Howe,  nation- 
al publicity  man,  also  has  an 
exceptionally  good  voice. 

*  *     *         * 

When  Richard  Dix  started 
in  pictures,  he  had  a  very 
cramped  dressing  room,  in 
which  he  had  to  keep  13  suits 
of  clothes.  Now,  he  will  find  a 
spacious  bungalow  dressing 
room  awaiting  him  on  the 
Coast. 

*  *         * 

Dix  likes  to  reminisce  about  hit 
first  visit  to  the  Coast,  when  he  en 
tered  the  Morosco  stock  company  at 
a  salary  confined  to  two  figures.  Ht 
was  also  with  stock  companies  in 
Dallas  and  Montreal.  His  present 
weekly  stipend  would  make  tht 
ghost  walk  for  an  entire  stock  com-i 
pany. 


■/■ 


Sunday  Shows  Win 

Jacksonville,      111. — Sunday      show 

have  been  legalized  by  ordinance  here 


CHARLEY 
BOWERS 
NOVELTY 
COMEDIES 


Til 


Who  was  the  Mick  that  threw  the  brick 

at 

"MULDOON'S  PICNIC" 


P.  S.  He'll  never  throw  another 


THE 


Wednesday,  March  23,  1927 


-c&H 


DAILY 


DAILY  TIPS  WHICH  MEAN  DOLLftCS  fOC  SHOWMEN 


"Ladies  at  Play" 
(First  National) 
Had  6,000  cards  printed  for  tie-up 
-Iwith  laundry.  Cards  read:  "Youi 
Jwife  should  be  a  'Lady  at  Flay.'  Wh> 
ijshould  she  toil  at  the  wash  tub  whei 
sjthe  Logan  Laundry  has  the  fines 
and  most  modern   machinery   at  youi 


srvice?' 


Rest     of    card     containe 


ipress-sheet  ad  and  complete  an 
nouncement.     Laundry  distributed  tin 

{.cards  and  our  only  cost  was  print 
ing— Alvin  Hostler,  Strand,  Altoona 
Pa. 


"Michael   Strogoff" 
(Universal) 
Held  a  bicycle  race  for  messengers 
of  the  two  telegraph  companies  right 
after   a   severe   blizzard    over   one    of 
the    government    driveways    starting 
in   the   center   of   the    city.      Because 
lit  was   the    first  time   a   bicycle   race 
!had  been  held   in   the   middle   of   the 
winter   it   created   talk.      Fifteen   uni- 
formed  messengers   did    the    Michael 
Strogoff    courier    stuff    through    the 
snowdrifts   for  gold   and   silver  med- 
als and  passes.— Harry  O'Regan,  Im 
perial,  Ottawa. 


"Tell  It  to  the  Marines" 
(M-G-M) 

Arrangements  made  with  the 
American  Legion  to  have  them  there 
one  night  and  call  it  "American  Leg- 
ion Night."  They  marched  down  in 
a  body  to  see  the  picture.  _A  big 
truck  was  used  around  town  with  two 
cloth  banners  on  the  sides.  Specia' 
cut-outs  were  made  for  the  lobby, 
and  plenty  of  space  was  used  in  the 
local  paper.  Five  hundred  bang  guns 
were  given  out  "at  a  special  matinee 
for  children  and  also  500  firemen's 
buttons. — H.  Rehfield,  Bijou,  Huron. 
S.  D. 


"Up    in    Mabel's    Room" 
(Prod.  Dist.  Corp.) 

One  day  1,500  wives  walked  out 
on  their  front  porches  to  the  mail 
boxes  and  found  a  little  steel  key 
vvith  a  big  red  card  tied  to  it  read- 
ing:— "To  the  Man  of  the  House — 
This  is  the  Key  to  My  Room"— 
Mabel.  When  friend  husband  ar- 
rived home  he  spent  a  few  minutes 
telling  the  wife  that  he  knew  no  one 
by  that  name.  The  next  day  the 
newspaper  came  out  with  a  story 
hooking  the  stunt  up  with  the  pic- 
ture.— Rialto,   Hamilton,   O. 


Russian   Film   Passed 

Cleveland  —  "Breaking  Chains," 
Russian  film,  which  was  recalled  by 
■:he  censors  through  pressure  brought 
to  bear  by  the  American  Legion  after 
3ne  performance  at  the  Duchess,  has 
igain  been  released.  Several  changes 
were  made. 


$25,000  Fire  Damage 
Cleburne,  Texas — Damage  of  $25,- 
)00  was  done  to  the  Yale  by  fire  of 
inknown  origin. 


Bloomsburg  House  Destroyed 
Bloomsburg,    Pa. — Fire   originating 
n  the  Virginia  destroyed  the  theater 
nd  damaged  two  adjoining  buildings. 


"Convoy"  Tie-Up 

Take  advantage  of  the  national  tie- 
ups.      When    a    distributor    lines    up 
national  exploitation  through  influen- 
tial    organizations     it     means     ready 
made  publicity  for  the  exhibitor  who 
ies    in.       This    national     publicity    is 
built   scientifically   to   help   your   best 
>al — your  box-office.     So  for  the  love 
f     your     bank     balance     use     these 
boosters  when   you  book  the  picture. 
Exploitation     campaign     on    "Con- 
or,"   naval    story    released    by    First 
National   in   April.      Local   exchanges 
re   all    set   to   help   in   securing  coop- 
eration from  local  merchants,  schools, 
fraternal    organizations,    patriotic    so- 
rieties     and     representatives     of     the 
Navy  Department. 

The  campaign  includes  the  sending 
of  letters  to  Congress  in  connection 
with  a  "How  About  Our  Navy?" 
drive;  a  warship  float;  a  warship  ef- 
fect for  the  lobby,  marquee  or  stage; 
a  sailors'  matinee;  a  tie-up  with  the 
local  noval  recruiting  office;  a  tank 
in  the  lobby  with  toy  battleships  me- 
chanically driven;  a  tie-up  with  the 
American  Legion  locals,  Red  Cross, 
Daughters  of  the  American  Revolu- 
tion and  other  patriotic  societies;  a 
tie-up  with  a  hat  store  to  give  out 
sailor  hats  to  children;  a  special  show- 
ing to  town  officials;  an  essay  contest 
sponsored  by  theater  and  local  news- 
paper on  "The  History  of  Our 
Navy";  debating  contests  on  naval 
building  question  with  prizes  offered 
by  the  theater  through  newspaper  or 
town  officials,  the  costuming  of  house 
staff  in  naval  uniforms;  the  use  of 
special  streamers,  also  flags,  bunting, 
etc.,  on  house  front,  and  a  naval  pa- 
trol of  one  or  more  sailors  before  the 
theater. 


Hollywood 

Two   Christie    Comedies 
"Cash   and    Carry"   and    "Jail    Birdies"   are 
the    titles   selected   for   two   new   comedies    just 
finished  at  the  Christie  Studio  and  soon  to  be 
released    by    Educational. 


Milestone    Directing    "Two    Arabian 
Knights" 

Michael  S.  Visaroff  has  been  added  to  the 
cast  of  "Two  Arabian  Knights"  being  di- 
rected   by    Lewis    Milestone. 


M-G-M  Signs  Writer 

Marion  Constance  Blackton  has  been  given 
a  new  contract  to  write  for  M-G-M. 

Alma   Rubens   Gets   Featured   Role 

Alma  Rubens  has  signed  to  play  the  femi 
nine  lead  in  "Two  Arabian  Knights,"  United 
Artists  special  being  supervised  by  John  W. 
Considine,  Jr* 


Universal   Signs   Del  Andrews 

Del  Andrews  has  been  signed  to  a  long 
tefm  directorial  contract  with  "U".  An- 
drew's first  assignment  will  be  direction  of 
Hoot   Gibson   in   a   Peter    B.   Kyne   story. 


Ivan  Moskine's  Next 

Ivan  Moskine,  will  be  starred  by  Universal 
in  "He  Knew  Women,"  immediately  follow- 
ing  the    completion   of    "The    Crimson    Hour." 


Russian  Producer  in  Hollywood 

Janis  Muncis,  producer  of  the  Arts  The- 
ater, Riga  (Latvia),  is  now  in  Hollywood  mak- 
ing preparations  for  "Ligatura",  a  play  writ- 
ten  by   Karl   Abeles. 


Stuart    Paton   Directing   "Dynamite" 

"The  Four  Footed  Ranger",  the  third  Uni- 
versal police  dog  feature,  starring  Dynamite, 
was  started  last  week  with  Stuart  Paton  di- 
recting. Edmund  Cobb  plays  the  leading  role 
supported  by  Marjorie  Bonner,  Francis  Ford, 
and  Pat  Rooney. 


AT  LAST! 


\  FULLY  equipped  studio  with  every  facility  for 
_  the  filming  of  screen  tests,  short  reel  [subjects, 
commercial  film  work  in  all  forms.  This  studio  is 
known  as  the  R.  and  R.  Studio  and  ia  conducted  by 
Messrs.  Josef.  Ruttenberg  and  William  Rabkin. 

THE  R.  and  R.  studio  is  under  the  personal  man- 
agement of  Mr.  Josef.  Ruttenberg  who  for  many 
years  was  associated  with  a  leading  national  produc- 
ing company  as  its  chief  cinematographer  and  who 
has  participated  in  the  production  of  many  of  the 
greatest  screen  masterpieces. 

MR.  RUTTENBERG  now  offers  the  services  of 
himself  and  his  competent  staff  for  the  produc- 
tion of  all  forms  of  camera  work  which  calls  for  a 
high  standard  of  excellence.  His  reputation  as  a 
camera  man  is  your  guarantee  of  satisfaction. 


w 


E   have   made   screen   tests   for   the   following 
firms  to  their  complete  satisfaction. 


Metro-Goldwyn-Mayer 

Universal 

United  Artists, 


P.  D.  C. 

Warner  Bros. 
Fox  Film  Corp. 


T^HE  R.  and  R.  Studios,  with  full  equipment  are 
■*■    available  on  a  day  or  hour  basis,  with  or  without 
the  services  of  Mr.  Ruttenberg. 


/^»  ONSULT  us  about  your  screen  problems.  Ex- 
^-^  pert  advice  always  gladly  given.  Phone  Lacka- 
wanna 0683  or  2658. 


R.  and  R.  STUDIOS 

627  West  43rd  Street 
New   York   City 


'A  COMPLETE  STUDIO  AT  YOUR  SERVICE" 


Well  tell 


Colleen's 
back- 


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get  crc 
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national 
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FIRST  NATIONALS  &» 

Wrmbtr  /  Mollon  Picture  Product™  ui  DlstribuUir«  of  America  1nc~WUI  H.HavB  ,/Wmi 


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tf*  NEWSPAPER 
(•/"FILMDOM 


ALL  THE  NEWS 
ALL  THE  TIME 


OL.  XXXIX     No.  71 


Friday,   March  25,   1927 


Price  5   Cents 


FNE  7,  8  AND  9  NEW 
ATES  FORCONVf  NTION 

Jdditional  Time  Needed  To 
Map  Plans  for  Annual 
Gathering 

[June   7,  8  and  9  are  the  new  dates 
It    for    the     national    convention    of 
Ihibitors    at    Columbus,    O.,    it    was 
Inounced  yesterday  by  R.  F.  Wood- 
Ill,    new   president   of   the    M.P.T.O. 
I.    following    receipt    of    telegraphic 
Ivices     from     Columbus    where     the 
Invention    committee    recommended 
stponement  of  the  gathering.     The 
w  dates  are  tentative  being  subject 
approval   of   railroad   officials   who 
ve  granted  a  rate  of  fare-and-one- 
lf    to    delegates. 

Postponement  was  voted  to  enable 
:  organization  to  better  prepare  for 

(.Continued    on    Page     11) 


No  Ad.  Formula 

Cambridge — It  is  as  impossible  to 
mdardize  the  advertising  of  mo- 
n  pictures  as  it  is  to  standardize 
p  pictures  themselves,  R.  H.  Coch- 
ne,  Universal  vice  president  yester- 
y  told  members  of  the  Harvard 
isiness  College. 

"Write  at  your  audience,  not  up  or 
(Continued  on  Page  2) 


New  Sales  Kink 

Forceful  advertisements  are  more 
ective  than  sales  letters  to  men  in 

field,  Felix  Feist,  M-G-M  sales 
nager,  yesterday  told  the  A.M.P.A. 

said  he  uses  the  company's  adver- 
fements  to  put  over  messages  to 
;  salesmen  instead  of  writing  leng- 
(Continued    on    page    6) 

Italy's  Censor  Bill 

lome  —  Described  as  the  most 
istic  censorship  measure  ever 
med,  a  bill  is  being  considered  by 
:  chamber  of  deputies  to  provide 
islation  "which  will  guarantee  100 
i-  cent  moral  and  political  purity 
the  screen,  stage,  paintings,  books, 
(Continued    on    page    6) 


Blue"   Change   Veto   Upheld 

olumbia,  S.  C.  —  Veto  by  Gov. 
:hards  of  the  bill  to  liberalize  the 
te's    "blue"    laws,    was    upheld    by 

house  of  representatives. 


Famous  Starts  Moving 
ate  yesterday,  Famous  began  the 

k  of  moving  from  485  Sth  Ave.,  to 
new  Paramount  Bldg.    Everything 

1  be  in  readiness  by  Monday  morn- 


"He  loves  you.  You  should  have  been  his  wife."  Women  every- 
where will  sigh  and  weep  and  thrill  with  CLARA  BOW  and  ESTHER 
RALSTON  in  Paramount's  Big  Special,  "CHILDREN  OF  DIVORCE." 
Frank  Lloyd's  de  luxe  production  of  Owen  Johnson's  sensational  novel. — 
Advt. 


SCANDAL  ROCKS  FILM 
INDUSTRY  IN  RUSSIA 


Fifty  or  more  ex-directors  and 
prominent  members  of  the  Goskino 
Proletkino,  and  Cultkino,  Russian 
film  organizations,  face  prison  terms 
and  probable  execution  on  charges  of 
graft,  mismanagement  of  funds,  and 
immorality,  says  a  copyright  Moscow 
dispatch  to  "The  New  York  Times." 

Unexpected  investigation  of  their 
(Continued    on    page    6) 

Defend  Our  Films 

American  films  have  many  friends 
in  the  House  of  Commons,  it  was  re- 
vealed when  the  government  bill  es- 
tablishing a  compulsory  quota  for 
.British  films  received  its  second  read- 
ing, by  a  majority  of  108,  says  a  de- 
(Continued    on    page     6) 


Amend    Famous  Listing 

The  stock  exchange  has  accepted 
for  listing  $7,745,000  of  eight  per  cent 
cumulative  preferred  stock  and  649,- 
207  shares  of  no  par  common  of 
Paramount-Famous-Lasky  Corp. 
amendment  of  listing  on  account  of 
the  change  of  name  of  Famous 
Players-Lasky. 


CONSTITUTIONAL  SCREEN 
FREEDOM  IS  ADVOCATED 


Suggestion  that  the  constitution 
may  some  day  be  amended  to  guar- 
antee freedom  of  the  screen  as  free- 
dom of  speech  and  press  is  now 
guaranteed,  is  made  by  Will  H.  Hays 
in  an  article  on  "Censorship  of  the 
Movies"  in  "The  Review  of  Re- 
views" out  today. 

"To    release    the    product    of    one's 

(Continued    on    Page    11) 


Orient  Near  Normal 

Despite  the  Chinese  situation,  con- 
ditions in  the  Orient  are  almost  norm- 
al, according  to  E.  B.  Rowe,  Far 
East  representative  of  Universal,  who 
arrived  in  New  York  yesterday  for  an 
extended  vacation.  Even  in  China, 
he  says,  theaters  are  operating  norm- 
ally except  in  the  actual  battle  zones 
and  general  business  is  scarcely  25 
per  cent.  off. 


Yearsley  to  the  Coast 

William  ("Bill")  Yearsley  leaves 
for  Hollywood  April  4,  where  he  will 
remain    indefinitely. 


OHIO  EXHIBITIORS  HIT 
BLOCK  BOOKING  BILL 

Defeat  Seen  When  Show- 
men Defend  System  as 
Boon  to  Industry 

Columbus,  O. — Exhibitors  have 
caused  what  looks  like  the  defeat  of 
the  bill  to  prohibit  block  booking 
and  compulsory  arbitration  in  Ohio. 
The  bill,  similar  to  the  measure 
sponsored  in  Indiana  by  the  exhibitor 
unit,  which  failed  of  passage,  was 
given  a  hearing  yesterday  at  which 
prominent  exhibitors  of  the  state  ap- 
peared  to   oppose   its   passage. 

P.  J.  Wood,  business  manager  of 
the  Ohio  exhibitor  unit,  J.  J.  Har- 
wood,  president  of  the  Cleveland  as- 
sociation, H.  T.  Palmer,  arbitration 
representative  for  northern  Ohio,  and 
Fred  Desberg,  of  Loew's  Ohio  The- 
aters,   were    present    to    oppose    the 

(Continued   on  Page  2) 


M-G-M  FOREIGN  ADS 
REACH  14,000,000 


Development  through  foreign-lang- 
,uage  publications,  of  direct  contact 
with  14,000,000  people  of  the  United 
States  and  Canada,  many  of  whom 
cannot  read  English,  has  been  estab- 
lished for  exhibitors  by  M-G-M,  the 
company  stated  yesterday  upon  the. 
first  anniversary  of  the  institution  of 
this  new  service. 

Participating  in  this  publicity  ser- 
vice  are   the   studio  and   home   office 

(Continued    on    Page    11) 


Option   Bill   Blocked 

Trenton,  N.  J. — Amendment  of  the 
bill  to  make  Sunday  amusements  a 
matter  of  local  option,  was  blocked 
by  an  amendment  in  the  senate.  The 
bill    recently    passed    the    house. 


30  From  Cotumbia 

Los  Angeles — Thirty  pictures 
will  comprise  the  1927-1928  Co- 
lumbia schedule,  according  to  a 
statement  quoting  Jack  Cohn, 
secretary  and  treasurer  of  the 
company. 

One  of  the  most  ambitious 
undertakings  of  the  company  is 
to  be  "The  Blood  Ship,"  ad- 
apted from  Norman  Springer's 
novel  and  starring  Hobart  Bos- 
worth. 


THE 


■<?S^* 


DAILV 


Friday,  March  25,  1927 


Vol.XXXIXNo.71     Friday,  March  25, 1927     Price5  Cents 


I0HN  W   ALICOATE 


Publisher 


Published   daily  except   Saturday  and   holidays 
at    1650    Broadway.    New    York.    N.    Y.,    and 
copyright     (1927)    by    Wid's    Films    and    Film 
Folk.    Inc.       J.    W.     Alicoate,     President     and 
Publisher;    Maurice    D.    Kann.    Vice-President 
ind     Editor;     Donald     M.     Mersereau.    Treas- 
urer,     Business     and     Advertising      Manager; 
Ralph    Wilk.    Traveling    Representative.      En 
tered    as    9econd  class    matter    May    21.    1918, 
at     the     post-office     at     New     York,     N      Y. 
under    the    act    of    March    3,     1879.      Terms 
(Postage     free)      United      States,     outside     of 
Greater     New     York,     $10.00     one     year;     6 
months.     $5.00;     3     months,     $3.00        Foreign. 
$15.00.      Subscribers   should    remit    with    order 
Address    all    communications    to    THE    FTLM 
DATI.Y.    1650    Broadway,    New    York,    N.    Y. 
Phone    Circle    4736  4737-4738-4739.    Cable    ad 
dress:        Filmday,     New     York.       Hollywood 
California — Harvey      E.      Gausman,     Ambassa 
dor    Hotel:    'Phone,    Drexel    7000    and    Wash 
ington     9794,     London — Ernest     W.     Fredman 
The   Film   Renter,    58,   Great    Marlhornugh   St. 
London.     W.    I..     Paris — La    Cinematographie 
Francaise,  5,  Rue  Saulnier. 


Financial 


There  was  decided  evidence  of  a  tendency 
toward  recuperation  in  film  prices,  over  the 
trend  of  the  past  few  days.  Fox  won  \\\, 
on  a  trade  of  3,900  shares.  Famous  common 
climbed    %   on   a   turn-over  of   3,100   shares. 


Quotations 

High 

Low 

Close 

Sales 

Am      Seat.     Vtc. . 

.42 

42 

42 

200 

'Am.    Seat.    Pfd.. 

46 

*Balahan  &  Katz.  . 

63/ 

*Bal.  &  Katz  Vtc. 

73/ 

Eastman    Kodak.  .  . 

.139J4 

13854 

139/ 

600 

Famous     Players.. 

.HOfi 

109 

110/ 

3,100 

*Fam.    Play.    Pfd. 

120/ 

'Film    Inspect.     . . 

7tt 

•First    Nat'l.    Pfd. 

103 

Fox    Film    "A". .  . 

67 

65  Vi 

67 

1,000 

Fox   Theaters   "A" 

.    22J/S 

21  J4 

22/ 

3.900 

Intern'l    Project.    . 

Loew's,    Inc 

.  '60 

58  % 

59 

8,300 

Metro-Gold.    Pfd.. 

.    2554 

25'A 

25", 

2on 

M.    P.    Cap     Corp. 

■  13J4 

13 

13 

300 

Pathe   Exch.    "A". 

-    45  K 

44 

44/ 

l,2on 

Paramount,  B'way. 

.100 

99'/2 

100 

15 

Roxy    "A"    

.   36 

34 

Roxy    Units    

.    38J4 

36'/ 

Roxy    Common     . . 

•    11« 

1054 

Skouras    Bros.     .  .  . 

.    43V? 

43/ 

43/ 

Stan.   Co.   of   Am. . 

80./ 

Trans-Lux    Screen. 

*Univ     Pict.    Pfd. 

100 

Universal  Pictures. 

.    42^ 

41/ 

425* 

500 

Warner   Pictures.  . 

.    22Yi 

21/ 

21/ 

1.500 

Warner   Pict.    "A" 

■  iVA 

30/ 

30/ 

10,000 

1  Last  Prices  Quoted        t   Bond  Market 
**  Philadelphia  Market     tt   Bid  and  Ask 


Ruben  in  Paramount  Building 
Albert  G.  Ruben,  who  heads  his 
own  insurance  agency  specializing  in 
motion  picture  accounts,  has  moved 
to  permanent  quarters  in  the  Para- 
mount Building. 


German- Polish  Friction  Seen 
Berlin — International  complications 
between  Germany  and  Poland  may 
follow  exhibition  throughout  Ger- 
many of  the  Upper-Silesia  propa- 
ganda film,  it  is  believed  here.  The 
film  at  first  was  prohibited  but  the 
ban  has  been  removed. 


Ohio  Exhibitors  Hit 
Block  Booking  Bill 

(Continued  from  page   1) 

measure  as  was  C.  C.  Pettijohn  of 
Film  Boards  of  Trade.  The  only 
speakers  appearing  in  favor  of  the 
bill  were  an  attorney  representing 
George  Schade  of  Sandusky  and  a 
woman  welfare  worker. 

Desberg  made  the  argument 
against  the  bill  stating  the  buying  of 
pictures  in  block  is  a  necessarv  trade 
practice  and  that  arbitration  is  a  suc- 
cess and  a  blessing  for  all  of  the 
industry.  All  branches  of  the  busi- 
ness in  Ohio  are  in  favor  of  arbitra- 
tion, he  said. 

Judge  Harry  Ball,  chairman  of  the 
judiciary  committee,  suggested  to 
Schade's  attorney  that  the  bill  was  un- 
constitutional because  it  sought  to 
abridge  or  deprive  contractine  part- 
ies of  the  rights  to  contract.  The  at- 
torney admitted  that  he  question' 
its  constitutionality.  Little  likelihood 
of  further  consideration  of  the  bill 
is  seen   here. 


No  Ad.  Formula 

(Continued   from   page    1) 

down  to  it."  was  Cochrane's  advice 
to  prospective  advertisers,  pointing 
out  that  he  could  give  no  rules  for 
film  advertising.  It  didn't  take  the 
industry  long  to  learn  that  truth  in 
advertising  pays,  he  stated,  adding 
that  the  truth  is  not  violated,  al- 
though different  points  of  view  as  to 
the  quality  of  any  given  picture  might 
be   expected. 

Cochrane  paid  tribute  to  the  work 
of  Will  H.  Hays  for  his  efforts  for 
truthful  publicity. 


"Music  Tax"  Demand 

Ottawa — Registration  by  the  Per- 
forming Rights  Societv  of  all  mus- 
ical compositions  it  claims  to  control 
before  it  can  take  any  legal  action 
for  alleged  infringement  of  its  riehts 
is  demanded  by  exhibitors  and  dis- 
tributors in  co-operation  with  var- 
ious   Canadian    associations. 

Under  the  law,  registration  of  cor>^- 
right  is  stipulated  and  the  fee  is  $3 
per  composition.  As  the  society 
claims  to  control  approximately  1,- 
000,000  British  and  European  com- 
positions, it  should  be  compelled  to 
pay  the  government  $2,000,000.  The 
society  recently  lost  a  suit  for  $10.- 
000  damages  against  Famous,  because 
copyrights    had    not    been    registered. 


"The  King  of  Kings" 
will  make  its  bow  to  New 
York  at  the  Gaiety  The- 
ater on  the  night  of  April 
15.  DeMille  has  been  re- 
sponsible for  some  great 
pictures  but  it's  our  guess, 
based  on  more  than  hear- 
say evidence,  that  this  one 
will   be  his  mightiest." 


Sherman  Law  Hit 

Amendment  of  the  Sherman  law 
to  permit  beneficial  cooperative  agree- 
ments was  advocated  here  before  the 
commerce  committee  of  the  American 
Bar  Assn.  by  Felix  H.  Levy  and  Gil- 
bert H.  Montague,  members  of  the 
New  York  Bar. 

Sensible  and  beneficial  agreements 
of  cooperation,  designed  to  prevent 
ruinous,  uneconomic,  ruthless  and 
cut-throat  competition,  now  are  for- 
bidden by  the  law,  no  matter  how 
good  their  motives  or  how  good  their 
receipts,  Levy  stated  terming  the 
law  an  anachronism  and  an  outworn 
statute. 

Peace,  rather  than  renewed  discus- 
sion of  the  statutes,  which  may  lead 
to  worse  rather  than  better  anti-trust 
laws  is  what  the  American  business 
world   desires,   Montague    said. 

The  bar  association  in  cooperation 
with  the  American  Federation  of  La- 
bor will  seek  at  meetings  April  25 
and  26  to  agree  on  an  industrial  re- 
lations bill  for  introduction  at  the 
next   congressional   session. 

Franklin  Leaves  April  2 
Harold  B.  Franklin,  newly-elected 
president  and  general  manager  of 
West  Coast  Theaters,  leaves  April  2 
for  the  Coast  to  take  up  his  new  du- 
ties. In  the  party  will  be  Jack  Mans- 
field, who  has  resigned  as  director  of 
theater  operation  for  Publix  to  be- 
come assistant  to  Franklin;  Freddie 
Schader,  new  advertising  and  public- 
ity director  for  West  Coast,  and  Louis 
Cohen,  head  of  the  Publix  real  estate 
department,  who  assumes  a  similar 
post  with  the  California  chain. 


Even  the  police  force  will  take  a  day  off  to  go 

to 

"MULDOON'S  PICNIC" 


Note.    Wear  any  color  you  like  so  long  as  it's  Qreen 


Equipment  Notes 


New  Lighting  System 
Los  Angeles — Make-up  and  Kleip 
eyes  will  be  a  thing  of  the  past  ij 
studios  generally  adopt  the  incandes- 
cent and  panchromatic  lighting  de- 
clared to  have  been  successfully  dem- 
onstrated by  Warners. 


Deny  Affiliations 
The  home  office  of  the  Nationa 
Screen  Service  states  that  the  report, 
emanating  from  Cleveland  to  the  el 
feet  that  Advance  Trailer  Service  wil 
act  as  its  local  agent  there  is  er- 
roneous, and  that  the  Tri-State  M.  P 
Co.  is  the  regular  agent  for  this  ter 
ritory,  under  the  management  of  J 
P.    Flannigan. 


Chaplin  to  Attend  T.N.T. 
With  diplomats  from  16  Latin 
American  countries  coming  as  guest 
Charlie  Chaplin  will  represent  Amer 
ica  as  its  ambassador  of  laughter  a 
the  Seventh  annual  and  first  interna 
tional  dinner  of  the  A.M.P.A.,  Apr 
2.  Another  guest  of  ranking  import 
ance  is  Gilda  Gray,  who  will  lead  th 
grand  march  with  Mayor  Walkei 
Others  whose  attendance  is  promisel 
are:  "Alice  Joyce,  May  Allison,  Low 
ell  Sherman,  Pauline  Garon,  Be 
Lyon,  Sam  Hardy,  Louis  J.  Barte! 
and   George   Walsh. 


Motion  Picture  producer  under  con- 
tract with  National  Distributor  for 
short  subjects  desires  capitol.  Partner- 
ship arrangement  considered.  Must 
invest  at  least  $10,000. 


Box    M-348 
1650   B'way. 


c/o   Film    Daily 
New   York  City. 


7 
I 

"f4 


CLUB 
MIRADOR 

-  -  the  New  York  rendezvous 
of  celebrities  of  the  Stage  and  Screen 

<£7VW  presenting 


The  Yacht  Club  Boys 

(formerly  of  Club  Lido,  N.  Y.  J| 
and  La  Touquet,  Palm  Beach)  <l 

IL 

appearing  nightly  at  twelve  and  *m  „ 
f»every  hour  on  the  hour  thereafter  (if , 


■until  closing. 


also 


JOHNNY  JOHNSON'S 

CLUB  MIRADOR 

ORCHESTRA 

Third  Successive  Season 

E.  Ray  Goetz,  ^Managing  ^Director 
200  W.  51st  St.,  N.  Y.  — Circle  5106 


CAN  YOU     ** 
COME  TO  NEW  YORK 
RIGHT  AWAY? 

—  if  not,  write,  wire  or  telephone 
a  friend  and  ask  him  about 
Slide,  Kelly,  Slide'  at  the  Embassy! 

HONESTLY,  gentlemen, 

IT'S  a  sight  for  sore  eyes! 
IT  would  do  your  showman-heart  good 
JUST  to  see  that  mob 
CLAMORING  for  admission  to 
"SLIDE,  Kelly,  Slide"  at  the  Embassy. 
WE  wish  that  every  exhibitor 
WHO  plans  to  run  a  baseball  picture 
COULD  come  to  New  York  right  away! 
YOU'D  make  the  decision  immediately. 
THERE'S  just  One  Big  Baseball  Wow! 
WRITE,  wire,  phone  anybody  in  town. 
IF  possible,  come  yourself! 
NOT  in  years  such  an  overnight  hit! 

Shine  up  the  electric  lights  for  William  Haines! 

MMTRO-GOLDWYN-  MAYER  -and  howl 


PD< 


ROXY  THEATRE  NEW  YORK,  WORLD'S  FINEST 
MOTION  PICTURE  THEATRE 


"ROXY" 


From  the 
Film  Daily 


"The  ROXY  will  change  the  amusement 
map.  We  predict  it.  Exhibitors  through- 
out the  country  might  well  watch  its  course. 
This  is  why:  There's  a  tremendous  invest* 
ment  at  stake.  Roxy  will  not  book  junk. 
He  can't  afford  to.  For  that  reason  any  pic- 
ture that  the  Roxy  books,  whether  feature 
or  short,  can  be  assumed  to  carry  box-office 
merit. 

"The  distributors  who  make  the  grade  and 
play  the  Roxy  have  a  powerful  selling  point 
for  use  all  over  the  country.  Here  are  no 
entangling  alliances.  There  is  no  producer- 
Distributor  control.  The  theatre  books  in- 
dependently. It  contracts  for  what  it  wants. 
Quality  is  the  requirement." 


DONT 

rou 

BE  /URFRiZEl 
ITTLTT 

NATIONAL 

ALONE 


THI/1 

/IMMEU 

WHILE  OTHETLTTAlk 

FICLi^T     A 

NATIONAL 


WITH 


11' 


^ix 


OUTSTANDING 
/TJPEfl  HIT/ 


Wl  E  K  AFTER  WE  E  K 
HIT  AFTER  HIT 
/ENMTION/ 


JOSEPH  N.  SCHENCK  presents 

CONSTANCE 


ANTONIO  MORENO 


NORMA 

TALMADGE 

can'ille 

HILTON    SILLS    in 

The  SEA  TIGER 

with    Hary   Atror 

Charlie  Murray  and 
Chester  Conklih  ,. 

McFADDEN'S 
FLATS 


COLLEEN 
MOORE 


TALNADGE 


ORCHIDS   and    ERMINE  VENUS  Of  VENICE 


CORINNE 

GRIFFITH 

in  THREE    HOURS 


CONVOY 

with    OOROTHT     MACKAILL 

and    Lowell    Sncqhan 


with  Antonio  Moreno 


HARRY 

LANG  DO  N 

■  ■    LONG      PANTS 

BABE    RUTH 

..  BABE  CONES    HONE 
nlih  ANNA  Q.  NIESSON 


>VEEKaffer>VEEK 

HIYafterHIYI 
/iN^AYION* 

YE/  Slftl 
YoU  CAN 

DEPEND 


GEORGE  FITZNAURICE  Production 

THE   TENDER 

With  BILLIE   DOVE-BEN   LYON 


LOST  AT  THE  FRONT 

with     C 
and     G 


narlie   hurray 
eorge    sidney 


NlATTTkni 


RELEASES 

meet  the  ROXY 


^5  tandard  of  Quality 


Xnkee  (Tipper 

Htfif* 


RUPERT  JULIAN 

PRODUCTION 

SUPERVISED  BY 

C.GARDNER  SULLIVAN 


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WILLIAM  BOYD    ELINOR  FAIR 
JUNIOR  COGHLAN  and  WALTER  LONG 


BOOKED 
AT  THE 


From  the  story  by  DENISON  CLIFT 
Directed  by  RUPERT  JULIAN  - 

Produced  by 
DE  MILLE  PICTURES  CORPORATION 


ROXV 


GoudaC 


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J  ETTA 
G0UDAL« 

ffifc  ife  Goto?  " 


—VICTOR  VARCONI«» 
HENRY  B.  WALTHALL 

AoAfiiD..  BEULAH  MARIE  DIX 
From THfcuovtt" IF  THE  CODS  LAUGH" 
by  ROSITA  FORBES 

SUPERVISED  BY 

BERTRAM   Ml  LLHAUSER 

DIRECTCO  BY 

NILS  OLAF  CHRISANDER 

Produced  by  DE  MILLE 
PICTURES  CORPORATION 


46 


A  WILLIAM  K.  HOWARD       k  m.K'BctW 

PRODUCTION  CORPORATION 


KENNETH  THOMSON 

and 

GEORGE  BANCROFT 

Adapted  by  GARRETT  FORT 
mnd  MARION  ORTH  Ami  the 
pUty  by  J.  PALMER  PARSONS 

ftu»i*vi»tf>  tr 
O. GARDNER  SULLIVAN 
DIRECTED    BY 

WILLIAM  K.HOWARD 


Foreign  Distributors 

Producers  International  Corporation 

130  West  46th  Street 

New  York.  N.  Y. 


RELEASED   BY 

PRODUCERS  DISTRIBUTING  CORPORATION 

I 

F.  C  MUNROE.  Prnidmt  ,    RAYMOND  PAWLEY.  V«<  Pi.udtn.  tod  Tituum       IOHN  C  FLINN.  Vlct-ProMcm  and  Gcoml  M.n.i*. 


THE 


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DAILY 


Friday,  March  25,  1927 


Newspappr  Opinions 


"Let   It   Rain" 

Paramount 

The   Paramount 

AMERICAN—1  "  "  is  not  by  any  means 
MacLean's  poorest  comedy,  but  neither  is  it 
one    of    his    he  t.    *    *    * 

DAILY  MIRROR—*  *  *  The  thing  is 
treated  with  a  view  toward  extracting  belly- 
laughs   and,    cm   the   whole,   succeeds   very  well. 

*  *    * 

DAILY  NEWS  *  *  *  The  direction  by 
Eddie  Cline  is  as  snappy  as  can  be,  and  the 
titles  especially  meritorious.  There  are  gags 
aplenty     and    good   ones.    *    *    * 

EVENING  JOURNAL—*  *  *  There  is 
nothing  new  about  the  plot,  and  nothing  es- 
pecially   funny    about   the   gags     *    *    * 

EVENING  WORLD—*  *  *  Besides  Doug- 
las MacLean's  smile  and  one  or  two  clever 
bits  of  acting  on  the  part  of  Shirley  Mason, 
one  particularly  at  a  telephone  switchboard, 
there  are  only  two  or  three  laughs  and  a 
couple    of    chuckles    in    this    insipid    little    com- 

GRAPHIC—*  *  *  While  the  plot  is  in- 
teresting, it  offers  nothing  new  or  novel,  but 
it  is  well  handled.  The  comedy  situations  are 
funny,    the    gags    do    not    weigh    on    the    mind. 

which    briefly    means    we    like    "Let    It    Rain." 

#  *    * 

HERALD-TRIBUNE—*  *  *  Mr.  MacLean 
is  his  usual  smiling  self,  but  he  has  nothing 
to  work  with.  Unless  one  is  easily  pleased 
and  has  lots  of  time  on  his  hands  we  cannot 
recommend    "Let    It    Rain."    *    *    * 

POST--*  *  *  The  audience  at  the  Para- 
mount laughed  a  good  deal  at  all  of  this,  de- 
spite the  fact  that  "Let  It  Rain,"  as  com- 
edy,  is  decidedly  thin.   *   *   * 

SUN—*  *  *  a  feeble  follow-up  of  the 
"We're  in  the  Navy  Now"  and  "Tell  It  to 
the  Marines"  type  of  film,  ending  up  on  land 
and  a  locomotive  sequence  borrowed  from 
"Mike"    *    *    * 

TELEGRAPH—*  *  *  an  entertaining  com- 
edy, which  puts  Douglas  MacLean  into  a  new 
character — that  of  a  leatherneck — which  does 
not  seem  as  well  suited  to  him  as  some  of 
the  others  he  has  essayed  with  greater  degrees 
of    success. 

TIMES—*  *  *  The  sun  shines  brightly  in 
"Let  It  Rain,"  Douglas  MacLean's  latest 
comedy.  But  the  sun  is  about  the  only 
bright   feature  of  this   mile-an-hour  film.   *   *    * 

WORLD — *  *  *  It  is  a  swift-moving  and 
consistently  thrilling  piece  of  slapstick,  dec- 
orated by  the  smiling  presence  of  Douglas 
MacLean    as   the   marine.    *    *    * 


"The  Taxi  Dancer" 
Capitol 
M-G-M 

AMERICAN—*  *  *  A  line-up  of  un- 
usually capable  players  appears  in  "The  Taxi 
Dancer,"  *  *  *  an  exceptionally  good  picture. 
The   title-writer  does   his   share.    *    *    * 

DAILY  MIRROR—*  *  *  The  subtitling 
alone  is  one  of  the  features  of  this  piece. 
They  follow  each  other  with  the  rapidity  of 
chain  lightning,  and  with  devastating  effect 
upon  the   diaphragms   of   the   readers.    *    *   * 

DAILY  NEWS—*  *  *  It's  a  patchy  com- 
edy-drama, having  to  do  somewhat  with  stage 
life.  It  is  slow-moving,  and  its  comedy 
situations    are   trite.    *    *    * 

EVENING  JOURNAL—*  *  *  The  picture 
is  for  the  most  part  entertaining,  but  a  set 
of  impossible  wise-cracking  sub-titles  do  their 
worst 

GRAPHIC—*  *  *  the  entire  cast  for 
"The  Taxi  Dancer"  is  an  excellent  one  and 
the  effort  put  into  this  film  both  by  the  play- 
ers and  the  title-writers  deserved  better  scen- 
ario  material.    *   *    * 

HERALD-TRIBUNE—*  *  *  The  sub-titles 
aren't  very  good.  They  make  all  of  the  un- 
refined persons  much  too  unrefined  and  the 
elegant   ones    much  too   elegant.    *    *    * 

POST—*  *  *  All  of  this  well-worn  ma- 
terial is  strung  along  in  uninspired  fashion, 
with  frequent  witty  comment  by  an  over- 
worked title  writer,  who  distributes  smart 
sayings  indiscriminately  among  the  charac- 
ters.  *   *  * 

TELEGRAM—*  *  *  First  and  foremost, 
"The  Taxi  Dancer"  has  been  carefully  treated 
with  box  office  glycerine.  It  is  bathed  in  a 
mood  of  charming  sepia   photography.   *   *   * 

TELEGRAPH—*  *  *  all  in  all,  "The  Taxi 
Dancer"  serves  Joan  Crawford  well,  and  is 
the  best  picture  program  offered  this  week. 
#   *   # 

TIMES—*  *  *  The  yarn  of  "The  Taxi 
Dancer"  is  one  of  those  that  seems  to  have 
lost  its  origin  in  being  transferred  to  the 
screen.      There   isn't   a  vestige   of   a   character 


among    all    the    persons    that    flash    on    and    off 
as  the  scenes  are  unfurled.    *    *   * 

WORLD  *  *  *  It  is  entertaining  and 
fairly  dramatic  up  to  that  pivotal  point 
wherein  the  adapter  finds  himself  called  upon 
to  right  all  wrongs  and  explain  all  incon 
gruities.    *    *    * 


"Three   Hours" 

Strand 
First   National 

AMERICAN—*  *  *  Sordid.  Gruesome 
Horrible.  But  not  to  be  taken  too  seriously. 
For  the  story,  in  its  attempt  at  realism,  over 
does    itself     *    *    * 

DAILY' MIRROR— *  *  *  Not  that  "Three 
Hours"  is  a  mess,  but  it  does  appear  as  if 
the  scenarist  changed  his  mind,  more  often 
than  wisely  during  the   writing  of   it.   *    *    * 

DAILY  NEWS—*  *  *  Corinne  has  some- 
thing to  offer  in  this  film.  It  is  decidedly 
better  than   her  last  several   attempts.    *   *   * 

EVENING  JOURNAL—*  *  *  Corinne 
Griffith  suffers  for  "Three  Hours"  *  *  * 
Getting  away  from  her  usual  screen  char- 
acterizations, she  enacts  in  this  film  the  part 
of    a   misunderstood   wife     *    *    * 

HERALD-TRIBUNE—*  *  *  Perhaps  the 
reason  we  were  not  entertained  was  because 
the   story   is   preposterously    improbable.    *    *    * 

POST — *  *  *  Unconvincingly  as  the  story 
is,  the  picture  seems  better  done  than  most 
of  Miss  Griffith's  offerings  of  late,  with  the 
exception,  that  is,  of  the  sub-titles,  which  are 
stilted  to  the  last  degree.   *   *   * 

TELEGRAM—*  *  *  a  pretty  good  melo- 
drama, directed  by  James  Flood  with  consid- 
erable ingenuity  and  suspense,  very  badly 
acted,  for  the  most  part,  and  equipped  with 
a  set  of  sub-titles  that  are  all  but  lethal.  *  *  * 

TELEGRAPH—*  »  *  The  tale  is  told  in 
a  series  of  cut-backs  which  slows  up  the 
telling  and  the  incidents  that  make  the  story 
are  uninteresting  and  unimportant,  except  for 
the  finale,  which  fairly  slaps  the  audience  be- 
tween the  eyes.   *   *   * 

TIMES—*  *  *  it  is  a  distasteful  affair 
that  never  by  the  wildest  stretch  of  the 
imagination  could  be  construed  as  entertain- 
ment.  *   *  * 

WORLD — *  *  *  a  sombre,  unfinished, 
terrifically  hard-working  cinema  which  this 
week  takes  care  of  at  least  an  hour  and  fif- 
teen  minutes.    *   *    * 


New  Sales  Kink 

(Continued  from  page  1) 
thy  letters.  The  men,  in  turn,  show 
the  advertisements  to  the  exhibitor  as 
an  aid  to  sales.  "Put  a  message  in 
your  ad  and  let  the  sales  department 
put   it   to   work,"   he   stated. 

Although  Feist  would  not  discuss 
"mergers"  he  did  say  that  "the  big- 
ger the  organization,  the  more  man 
power  it  needs." 

Anna  Aiken  Paterson,  editor  of 
"The  Weekly  Film  Review,"  regional 
trade  paper  in  the  Southeast,  and  Di- 
rector Edwin  Carewe,  also  were 
guests  at  the  luncheon. 


Ryan  Accompanies  Murnau 
J.  P.  Ryan,  Fox  representative  in 
southern  Europe,  will  accompany  F. 
W.  Murnau,  when  the  latter  sails 
tomorrow  to  produce  a  picture  in 
Germany  for   Ufa. 


Incorporations 


Hartford,  Conn. — Springdale  Theater  Corp., 
Stamford.  Capital,  $50,000.  F.  C.  Hoyt 
and    others    are    incorporators. 


Boston,  Mass. — Broadway  Theater  Co., 
Somerville.  Capital,  $10,000.  #  Incorporators 
are  Phil  Marget,  Thomas  Spiro  and  David 
Krinsky. 


Jefferson  City,  Mo. — Jefferson  Amusement 
Company,  St.  Louis.  Capital,  $10,000,  half 
paid  up.  The  incorporators  are:  B.  Pliakos, 
30  shares;  F.  Spiros,  19  shares,  and  B.  E. 
Hamilton,    1    share. 


Madison,  Wis. — The  Wettstein-Schneider 
Co.,  Milwaukee.  Capitalization.  $10,000,  to 
manufacture  and  develop  and  sell  motion  pic- 
ture  cameras,   projecting   machines,   and   films. 


Do  You  Know 
=  9  = 


rPHAT  the  invesement  in 
this  industry  is  $1,500,- 
000,000;  that  15,000  the- 
aters represent  $1,250,000,- 
000  and  studios  and  ex- 
changes the  balance? 


Scandal  Rocks  Film 
Industry  in  Russia 

(Continued  from  page   1) 

activities  last  fall,  revealed  an  appal- 
ling situation,  it  is  charged,  and  those 
found  guilty  will  be  lucky  to  escape 
execution,  because  misconduct  of  state 
employes  is  classed  as  treason  and 
effort  will  be  made  to  make  an  ex- 
ample of  the  culprits.  After  the  in- 
vestigation, Proletkino  and  Cultkino 
were  immediately  suppressed.  Per- 
sons without  the  remotest  experience 
in  connection  with  the  industry  were 
given  responsible  posts  and  command 
of  large  sums,  it  is  alleged. 


Defend  Our  Films 

(Continued  from  page   1) 

spatch  to  the  "New  York  Times." 

Philip  Snowden,  Socialist  member 
declared  if  it  were  not  for  American 
films,  there  would  be  no  cinemas  in 
England.  He  hoped  there  would  be 
nothing  in  the  way  of  reprisals  from 
America.  Other  leaders  expressed 
the  same  sentiments. 

Snowden  told  the  members  that 
£50,000,000  had  been  invested  in 
British  cinemas,  and  he  attributed  that 
fact  to  the  number  of  films  sent  over 
by  America. 


Sunday  Shows  on  Labor's  Request 
Heber,  U.- — Sunday  shows  now  are 
being  presented  here  following  pre- 
sentation of  a  petition  signed  by  275 
employes  of  the  local  mine,  who  de- 
clared the  shows  present  the  only 
opportunity  the  men  have  of  seeing 
pictures.  No  action  has  been  taken 
to  stop  the  shows. 


Educational    Moving   in   April 

Educational  will  move  to  its  new 
quarters  in  the  Paramount  Building 
early  in  April. 


Edward  Laemmle's  Next 
Universal    City — "Counsel    for    the 
Defense,"  is  to  be  Edward  Laemmle's 
next   Universal    production. 


Physical  Culture  Series 
Hollywood — Physical    Culture    Pic- 
tures is  preparing  to  produce  a  series 
of  pictures  titled  "Thou  Art  the  Man." 


Reichenbach  to  Chicago 

Harry    Reichenbach    left    yesterday 
for  Chicago. 


And  That's  That 


By  PHIL   M.    DAL) 


IT  took  Raoul  Walsh  just  15  times 
as  long  to  make  the  new  screen 
version  of  "Carmen"  for  Fox,  as  it 
did  years  ago,  when  lie  produced  the 
picture  in   18  days. 


Three  persons  who  won  fame  with 
"Over  the  Hill,"  are  together  in 
"Paying  the  Price."  They  are  Mary] 
Carr  and  William  Welsh,  who  ap-\ 
peared  as  the  mother  and  father,  arid' 
David  Selman,  director,  assistant  di-\ 
rector  of  the  famous  Fox  picture.  ' 

In  honor  of  "Michael  Strogoff," 
David  M.  Gould,  Universale  Porto 
Rica  manager,  named  his  three-week 
old   baby    "Michael." 


Credit  this  title-nifty  to  George 
Marion,  Jr.:  "Fm  the  spirit  of  the  in- 
come tax;  watch  my  figure." 


Members  of  the  Yankee  team, 
which  emerges  victorious  from  the 
world  series  in  "Slide,  Kelly,  Slide," 
are  enthusiastic  over  the  picture,  they 
advised  M-G-M  by  telegraph. 


Italy's  Censor  Bill 

(Continued  front  page   1) 
newspapers,  phonograph  records  and 
advertisements." 

Under  the  proposed  law,  double 
approval  of  a  special  committee  ot 
the  ministry  of  the  interior  and  the 
prefect  of  the  province  must  be  se- 
cured before  premutation.  The  pre- 
fect will  have  virtually  absolute 
power  of  rejection  without  appeal 
Violations  carry  penalties  ranging 
from  light  fines  to  imprisonment  foi 
three  years  and  fines  of  50,000  lire. 


Gershwin  with  M-G-M 

Arthur  Gershwin,  formerly  sales- 
man for  First  National,  is  now  specia 
sales  representative  covering  the  gen 
eral  field  for  M-G-M. 


Scenarists    Leaving   for    Coast 

Two  scenarists  of  the  Paramoun 
Long  Island  studio  staff  will  depar 
Sunday  for  Hollywood.  They  arc 
Becky  Gardiner,  who  adapted  "Ca. 
baret,"  and  Howard  Emmett  Rogers 
author  of  "Paradise  for  Two,"  and  ad 
aptor  of   "The   Canadian." 


Audience    Calm    in    Bronx    Fire 
More    than   200   patrons,    many   ck 

them    women    and    children,    calml; 

made  their  exit  from  the  New  Lyric 

Bronx  house,  when  a  fire  in  the  bootl 

was  announced. 


Gets  $6,845  Judgment 
Judgment  for  $6,845  was  directet 
in  the  supreme  court  in  favor  of  thi 
Chelsea  Exchange  Bank  against  Di 
W.  E.  Shallenberger  on  notes  of  Ar 
row  Pictures  made  in  Dec,  1925  am 
Feb.  1926  and  endorsed  by  Shallen 
berger.  The  suit  was  brought  for 
balance  due  on  a  total  of  $7,000  ii 
notes.  The  defendant  filed  an  answe 
asserting  that  he  was  not  liable  be 
cause  Arrow  had  sufficient  funds  de 
posited  with  the  bank  to  pay  th 
notes. 


Friday,  March  25,   1927 


-£&$ 


DAILV 


11 


£*pUtt-Q-G4am<L 

DAILY  TIPS  WHICH  MEAN  OOUACS  FOG  SHOWMEN 


"It" 

(Paramount) 

Employed  two  boys  to  carry 
around  two  letters  spelling  "It." 
These  letters  (T  and  'T')  were 
made  of  beaverboard,  painted  a  bright 
red,  and  had  no  lettering  of  any- 
kind  on  them.  Before  and  during 
the  run  the  boys  carried  the  letters 
all  over  town,  stopping  at  busy  cor- 
ners for  a  few  minutes.  The  letters 
were  so  constructed  that  they  would 
stand  alone — being  square  on  the 
bottom.  The  boys  would  place  the 
letters  together  and  then  walk  away 
for  a  few  minutes.  This  stunt  was 
repeated  at  different  places. — G.  R. 
Stewart,    Sterling,    Greeley,    Colo. 

"The  Kid  Brother" 
(Paramount) 
Arranged  with  the  Greenville  Pied- 
mont for  a  prize  jingle  contest  in 
which  contestants  had  to  fill  in  last 
line  of  a  printed  verse  on  the  Kid 
Brother.  It  got  first  page  publicity 
for  four  days  prior  to  showing.  Prizes 
were  award  for  the  most  clever,  and 
original  sixth  line  to  jingle.  The 
contest  stimulated  an  unusual  amount 
of  interest  and  helped  in  establishing 
all  attendance  records. — Roy  J.  Smart, 
Rivoli,  Greenville,  S.  C. 


"Michael   Strogoff" 
(Universal) 

A  special  preview  of  the  picture 
was  held  for  the  French  consul  and 
his  official  family  and  friends.  News- 
papers were  furnished  stories  of  the 
event,  these  stories  including,  of 
course,  the  consul's  complimentary 
remarks  concerning  the  film.  Since 
the  picture  opened  during  Jules 
Verne's  ninety-ninth  birthday  anni- 
versary, the  opportunity  was  taken 
to  tell  something  about  the  life  o: 
the  famous  author  of  "Michael  Stro- 
goff" and  to  give  a  synopsis  of  the 
film  version  over  KFOA. — Robert 
Bender,  Columbia,  Seattle. 


"The  Scarlet  Letter" 
(M-G:M) 
One  week  previous  to  opening 
scarlet  letter  A's  were  painted  on 
store  windows  and  automobile  head- 
lights. A  small  question  mark  was 
painted  underneath  each  letter.  One 
day  before  showing  ad  in  newspaper 
told  the  people  if  they  wanted  to  find 
out  the  meaning  of  the  mysterious 
A's,  to  see  the  picture  at  the  theater. 
— Earl  Hollman,  Liberty,  Greenwood, 
S.  C. 


"Twinkletoes" 
(First  Nat'l) 
Put  cut-out  of  Colleen  Moore  on 
4x6  beaverboard.  Showed  star  in 
ballet  costume  doing  some  high-kick- 
ing. Had  toes  backed  with  pink  tis- 
sue paper  and  put  twinkling  lights 
behind.  Gave  effect  of  real  "twinkle- 
totes."  Very  attractive  and  had 
crowds  in  front  of  theater  constantly. 
Inexpensive  and  effective. — Jack  Row- 
ley, Rialto,  Laredo,  Texas. 


T.  &  D.  Circuit  Gets  Another 
Canyon  City,  Cal. — T.  &  D.  Jr.  En- 
terprises has  taken  over  the   Strand. 


Small  Stage  Prologues 

In  the  following  article,  Alvin  Sell- 
er, director  of  the  engineering  and 
research  department  of  the  National 
Theater  Supply  Co.,  tells  how  good 
lighting  installation  lends  a  way  to  in 
expensive  and  practical  settings  for 
small  theaters  with  limited  stage 
space.     His  suggestions  follow: 

"It  is  most  important  that  even  the  small 
theater  is  given  consideration  to  the  lighting 
equipment  and  the  equipment  for  controlling 
lighting  effects  by  the  use  of  a  dimmer  bank 
and  control  switches,  together  with  borders, 
foots,  spots  and  the  back  lighted  sydorama 
or  backing  set  and  ingenius  little  effects  can 
be  built  up  and  set  up  that  will  unques- 
tionably provide  many,  if  not  all,  of  the 
desired  elements  so  long  missing  from  the 
productions  of  this  group.  With  the  limited 
capital  at  their  disposal,  the  smallness  of  the 
stage,  impossibility  of  flying  or  properly  dis- 
posing of  or  striking  many  of  the  larger  sets, 
they  have  been  under  a  great  handicap  along 
the  particular  lines  that  this  method  of  scenic 
and  color  effect  combination  finds  most  to  its 
liking.  With  an  installation  but  little  more 
expensive  than  the  original  planned  lighting 
and  dimmer  equipment,  it  is  possible  to  work 
out  with  less  original  expense  and  practically 
no  future  outlay,  a  system  of  scene  setting 
and  atmospheric  lighting  that  is  limitless 
both  as  to  possibilities  of  expression,  and  more 
important  to  this  theater  group,  beyond  ques- 
tion the  easiest,  cheapest  and  quickest  way 
to  alter  and  build  backings  and  sets  of  any 
nature    whatever. 

"Properly  used,  this  method  gives  us  a 
working  unit  capable  of  covering  wide  areas 
with  scenic  or  architectural  settings  which 
are  perfectly  suited  to  all  the  use  now  re- 
quired of  painted  sets,  with  the  added  advan- 
tage of  color  manipulation,  physical  change  or 
actual  substitution  within  the  design  of  the 
drop  itself.  In  other  words,  the  entire  de- 
sign of  the  setting  may  be  changed  at  will 
while  the  drop  is  in  actual  use,  into  not 
one  or  two,  but  an  almost  infinite  number 
of  pictorial  or  color  effects,  without  in  any 
way  impairing  the  feeling  of  the  scene;  in 
fact,  there  are  a  great  many  cases,  as  in  the 
changing  of  scenes  or  in  illusionary  or  fantas- 
tic sets,  where  this  quality  of  change  or 
even  instability  may  be  brought  out  and  used 
with  telling  effect. 

"The  need  for  proper  cyclorama  backing 
becomes  of  particular  importance  when  it  is 
remembered  that  the  majority  of  these  houses 
are  very  small  indeed  both  as  to  auditorium 
and  stage  dimensions.  No  doubt  this  is  one 
reason,  and  a  good  one,  for  the  very  consid- 
erable use  of  the  dome  cyclorama  in  this 
type  of  house.  In  all  fairness  it  might  he 
said  that  the  dome  lends  itself  j'ust  as  well 
to  the  mobile  color  treatment  as  any  flat 
surface,  but  far  greater  results  are  to  be  se- 
cured on  a  back  lighted  set  especially  from 
the  point  of  scenic  design,  depth  and  dis- 
tance; which  can  be  made  truly  remarkable 
by  the  proper  selection  and  blending  of  the 
color  and  scenic  units  used." 


Get  Fight  Film  Rights 

Harry  Eilperin  and  Aaron  Baum 
have  secured  picture  rights  of  the 
Paulino  Uzcudun-Tom  Heeney  fight 
April  1. 


Sues  for  Theater  Sale  Commission 
Lebanon.  Pa.- — David  Goldstein  has 
brought  suit  to  collect  $10,550  alleged 
to  be  due  as  commission  in  connection 
with  the  sale  of  the  Colonial  and  Cap- 
itol, against  the  Penn-Steitz  Amuse- 
ment  Co. 


Ethlyne  Claire  with  "U" 
Universal  City — Contract  of  Eth- 
lyne Claire  with  Stern  Bros,  has  been 
taken  over  by  Universal.  Her  first 
assignment  is  opposite  Hoot  Gibson 
in  "Prairie  King." 


Walling  Contract  Renewed 
Hollywood — Fox  has  renewed  con- 
tract of  Richard  Walling.  He  is  to 
appear  in  John  Ford's  next  picture. 
based  on  the  story,  "Grandma  Bernl 
Learns   Her   Letters." 


Constitutional  Screen 
Freedom  is  Advocated 

(Continued   from   page    1) 

brain  only  after  it  has  been  strained 
through  the  sieve  of  a  censor  and  has 
received  his  imprimatur,"  writes 
Hays,  "is  a  discouragement  and  an 
affront  to  conscientious  men. 

"The  founders  of  our  republic  recognized 
this  when  they  guaranteed  to  all  men  free- 
dom of  speech,  freedom  of  assemblage,  and 
freedom  of  conscience.  Had  the  motion  pic- 
ture been  known  when  the  Constitution  was 
written,  there  is  not  the  slightest  doubt  that 
it,  too,  would  have  been  accorded  those  in- 
alienable rights  which  Americans  jealously 
safeguard,  for  motion  pictures  are  but  visu- 
alized speech  and  thought.  The  whole  mat- 
ter is  so  important  that  perhaps  provision  in 
the  federal  Constitution  itself  might  be  wise 
to  protect  the  integrity  of  the  people's  fa- 
vorite amusement  against  unfair  aggression 
and    consequent    attrition." 


M-G-M  Foreign  Ads 
Reach  14,000,000 

(Continued   from   page   1) 

publicity  departments,  whose  activi- 
ties are  dovetailed  in  a  net  work  of 
contacts. 

Through  these  efforts  hundreds  of 
publications  have  been  sold  on  film 
news  features  and  "art"  and  special 
assistance  in  the  operation  of  picture 
departments  and  columns  has  becom? 
part  of  this  company's  service  to  these 
publications.  Among  the  languages 
covered  are  Jewish,  German,  Polish, 
Russian,  Spanish,  Italian,  French, 
Czecho  -  Slovakian,  Jugo  -  Slavian, 
Swedish,   Norwegian  and   Danish. 


June  7,  8  and  9  New 
Dates  for  Convention 

(Continued   from   page   1) 

the  forthcoming  convention,  for  it 
was  felt  that  with  a  change  in  the 
presidency  additional  time  was  need- 
ed to  map  plans  for  the  affair. 

His  selection  unanimously  voted  by 
the  board  of  directors,  following 
resignation  of  Eli  Whitney  Collins, 
Woodhull  yesterday  took  over  the 
presidency  and  plunged  himself  into 
the  work  of  preparing  for  the  con- 
vention. 

Constructive  programs,  marked  by 
an  absence  of  the  usual  flag-waving 
will  feature  the  convention,  Wood- 
hull  stated  yesterday. 


Neilsen,  Vice-President  of  Pathe  Club 
Rutgers  Neilsen  of  the  exploitation 
and  publicity  department,  has  been 
elected  vice-president  of  the  Pathe 
Club  to  succeed  W.  C.  Smith  who  be- 
came president  due  to  resignation  of 
L.  S.  Diamond. 


Sues  for  $250,000 

Los  Angeles — Lillian  Marshall,  re- 
tired actress  has  filed  suit  against 
Chesterfield  M.  P.  Corp.,  New  York, 
for  $250,000  which  she  alleges  is  due 
her  from  a  picture,  "Eyes  of  Holly- 
wood," under  a  contract  made  two 
years  ago,  when  she  financed  the  com- 
pletion of  the  picture. 


Albert  S.  Goldberg,  of  1540  Bway.. 
attorney  for  Chesterfield,  stated  yes* 
terday  that  a  contract  was  made  with 
Miss  Marshall  on  the  picture  men- 
tioned, b'ut  it  was  made  on  a  per- 
centage basis  and  all  monies  due  her 
have  been  paid. 


Theater  Changes 


Dublin,    Ga.— A.    H.    Yoemans    has    opened 
his    Rose,    seating    500. 


Macon,    Ga.— Plans    are    under    way    by    A 

i.  j  e.CimannS     to    ope"    a     house    here     to     be 
called    the    Rose. 


San  Francisco— The  Godden  State  Theater 
ami  Realty  Corp.  have  opened  (he  Riviera  on 
Haight  St.  near  Fillmore,  seating  1,500  at  a 
cost   of    $300,000.  T   "   ' 

Philadelphia— Ground  has  been  broken  for 
a  $500  000  theater  to  be  built  by  the  Stanley 
Co.  Herbert  Effinger  and  Charles  Segall  at 
54th  St.  and  Arlington  Ave.  It  will  open 
about    Oct.    I. 


Glencoe.  111.— A  Chicago  concern  is  plan- 
ning a    1,200-seat   house   to  be   started   shortly. 

River  Falls,  Wis.— The  Miner  Amusenv.nt 
Co.  will  operate  the  house  to  be  built  by  P 
W.  Ramer  and  E.  B.  Carisch.  It  will  cost 
$25,000    and    seat    400. 


Camas,  Wash. — The  Community  Investment 
Corp.  will  open  a  theater  about  April  ]  5  to 
seat  750.  F.  W.  Horrigan  will  be  the  man- 
ager. 


Statesville,    N.    C. — Carolina    Theaters     has 
opened    the    Playhouse. 


Jacksonville,  Fla. — Alamo  Amusement  Corp. 
will  build  the  Alamo  on  Tefferson  and  Mon- 
roe Sts.  The  theater  will  cost  $100,000.  and 
will    open    early    in   the    summer. 


Jacksonville,   Fla.— E.   J.    Sparks   has  opened 
the    Riverside. 


Lincoln,  Neb. — Charles  Stuart  has  an- 
nounced plans  for  building  the  I.yric.  as 
part  of  a  12-story  building,  to  be  erected  at 
P  and  Thirteenth  Sts.  It  will  be  completed 
in   the    spring   of    1928. 


Salem,  Ore. — John  Williamson  has  opened 
the  Hollywood,  seating  550.  Al  Krause  is 
manager. 

Tarrant  City,  Ala. — Will  Moor  has  opened 
a   house   here. 


Birmingham,     Ala. — A.      Brown     Parkes     is 
preparing  to  open   the    Lincoln,    colored    house. 


Birmingham,  Ala. — The  Strand,  operated 
by  Griffin  Bros,  of  Cullman,  opened  March 
21 


Baltimore.  Md. — Frank  Durkee  will  open 
the  State,  at  Monument  and  Castle  Sts.  in 
April.  Durkee  is  head  of  a  company  which 
operates  the  Palace,  Belnord,  Grand  and 
Forest   here. 

Sparrows  Point.  Md. — Plans  are  being  pre 
pared  for  a  $25,000  house  in  this  Baltimore 
suburb. 


Maywood,  III. — Local  capital  is  planning  to 
erect  a  $300,000  house  with  work  to  start 
at    an   early   date. 


Cheyenne,  Wyo. — The  Lincoln  has  opened, 
being  the  oniy  opposition  house  to  the  Carl 
Ray  theaters  here. 


Ten    Sleep,   Wyo.— W.   E.    Hatfield    is   build 
ing  a   theater,   to  open  at  an   early  date. 


Aberdeen,    S.    D. — Art    Johnson   has    opened 
the    Orpheum. 


San  Jose.  Cal. — The  opening  date  of  the 
California  has  been  set  for  April  16.  It  is 
a    West    Coast    house. 


Erie,  Pa. — John  Hauer,  owner  of  the  Amer 
ican  here,  has  purchased  property  at  Popular 
and  West  26th  Sts.  for  the  building  of  a 
house    seating    800. 


Wheeling,  W.  Va.— Capitol  Theater  Co. 
has  broken  ground  for  the  building  of  a 
$900  000  theater  on  Main  St.  between  Ninth 
and  Tenth  Sts.  It  will  seat  3,500,  and  open 
Oct.    1. 

Grand  Prairie,  Tex. — J.  S.  Walker,  man- 
ager of  the  Texas,  plans  to  build  a  theater  in 
the  near  future. 


Springdale,    Ark. — Work    is    progressing    on 
the  Concord,  scheduled  to  open  soon. 


has  booked  these 

twoWIUIAM  FOX 
attractions  for  his 


ALSO^-The  Motion  Picture  Version  of 
that  Outstanding  Stage  Hit « — * 

CRADLE 
SNATCH ERS 

BfJiusscllJiedcrafr  and  J)  or  ma  Mitchell 

HOWARD  HAWKS  Production 
-with  LOUISE    FAZENDA 

JOSEPH  STRIKER  —  DOROTHY  PHILLIPS 
SAMMY  COHEN— J.FARRELL  MACDONALD 
DIONE  ELLIS  ~  WILLIAM   DAVIDSON 


FOX 


PROFIT  PICTURES 

Members  of  Motion   Picture  Producers  and   Distributors  of   America,   Inc. — Will   Hays  President 


iTHE 

^NEWSPAPER 
o/FILMDOM 


ANDWEEKLf 
Flf     NICEST 


Universal  Junior  Jewels 

10  "The  Collegians" 

12  Buster  Brown  Comedies 

Stem  Brothers  Comedies 

13   "The   Newlyweds  and 
Their  Baby" 

13  "Let  George  Do  It" 

13    "What    Happened    to 
Jane" 

13  "The  Excuse  Makers" 
52  Mustang  Westerns 
104  Issues  International  News 
5  Famous  Authors  Serials 
12  Gamp  Comedies 


SHORT  SUBJECT  AND  PROGRAM  BUILDING  NUMBER 

PRIZE-WINNING   campaigns  in  the    Laugh  Month  Contest   demonstrate   the  box- 
office  pulling  power  of  short  subjects.    The  campaigns  are  a  revelation  in  showman- 
ship, proving  that  proper  attention  to  the  short  subject  pays  dividends  at  the  box-office. 

also  in  this  issue 

The  Best  Short  Subject  of  1926 

as  selected  by  the  Riesenfeld  Award  Committee 


MSSBBtts 


WILLIAM  BOYD 
ELINOR  FAIR. 
JUNIOR  COGHLAN 
and  WALTER  LONG 

From  the  story  by  DEN1S0N  CLIFT 
Directed  by  RUPERT  JULIAN  - 

Produced  by 
DE  MlUE  PICTURES  CORPORATION 


J", 


Supervised  by 
C.GARDNER  SULLIVAN 


RELEASED   BY 

^PRODUCERS  DISTRIBUTING 
CORPORATION 

F.  C.  MUNROE.  Prctiflcni        RAYMOND  PAWLEY.  Vic<-Pr«idcnt  and  Trc»>urci        JOHN  C   FLINN.  Vice -PrrtiJcnt  ar<a  Genital  Manae.tr 


The  Life  of  Los  Angeles 
Centers  at  the 

AMBASSADOR'S 

Famous 

Cocoanut 

Grove 


Special  Nights 

Tuesday     and    Saturday. 

College  Night  Every 

Friday. 


EGGERS 

INCORPORATED 

Photo 
Engraving 


Specialists 

to  the 

Motion  Picture 
Industry 


DAY  AND  NIGHT 


250  West  54th  Street 

NEW  YORK 
Telephone :  Columbus  4141-2-3 


^NEWSPAPER 
oSFILMDOM 


AHDWEEKLY 
FILM  DIGEST 


VOL.  XXXIX  No.  72 


Sunday,  Much  27,  1927 


Established  1918 


JOHN  W.  ALICOATE,  Publisher 


INDEX 

FACX 

FINANCIAL    4 

NEXT  SEASON,  An  Editorial,   By   Maurice  Kann 7 

■•THE  VISION,"  PRIZE  SHORT  SUBJECT  OF  1926 8 

WINNING    CAMPAIGNS    OF    "LAUGH   MONTH" 10-11 

FIRST  PRIZE,  By  David  Schaeffer,  Capitol  Theater,  Jersey  City,  N.  J 10 

SECOND  PRIZE,  By  C.  P.  Scates,  American  Theater.  Butte,  Mont 10 

THIRD  PRIZE.  By  Clark  Munson,  Robey  Theater,  Spencer,  W.  Va 11 

FOURTH  PRIZE,  by  Frank  V.  Kennebeck,  Grand  Theater,  Omaha,  Neb...  11 
EXPLOITING  SHORTS— "EXPLOIT-O-GRAMS,"  Compiled   by 

Jack   Harrower    14-15 

NEXT  SEASON— WHAT?,  By  Fred   Quimby,  Short  Subject 

Sales    Mgr.,    M-G-M 18 

SHORT  SUBJECTS  SUITABLE  FOR   SHOWING  TO   CHILDREN 18 

A  PLACE  IN  THE  SUN,  By  Elmer  Pearson,   Vice  Pres.,  Pathe 18 

COMPETITION  AN  AID,  By  Gerald  K.    Rudolph,   Fox   Film   Corp 20 

A  NEW  ORDER,  By  Hal  Hodes,  Sales  Director  Short  Prod.  Dept.  Universal. 20 
SEES  WIDER  MARKET,  By  Lee  Marcus,  Short  Subject  Sales  Mgr.,  F.B.O.20 
"MEETING    THE    RESPONSIBILITIES  OF  LEADERSHIP" 

By  Bert  Weiss,  Artclass  Pictures  Corp 20 

THE  COMING  SEASON,  By  Emanuel  Cohen,  Short  Subject 

Director,    Famous 22 

A  CHANGE  FORWARD,  By  Earle  W.  Hammons,  President,  Educational ..  .22 

REVIEWS  OF   THE  NEWEST   SHORT  SUBJECTS 23 

SHORT  SUBJECT  RELEASES,  FEBRUARY,  MARCH  AND   APRIL... 24 

HEARING  WHAT  YOU  SEE,  By  J.  A.  Fits  Patrick 2'6 

FEATURE  REVIEWS,  By   Lilian    W.    Brennan 28 

HOLLYWOOD    HAPPENINGS,   By    Harvey    E.    Gausman 28 

EASTERN  STUDIO  NEWS,  "A  LITTLE  FROM  LOTS,"  By  Ralph  Wilk.. 29 

FOREIGN  MARKETS,  By  James  P.   Cunningham 30 

EQUIPMENT    NEWS    AND    THEATER    MANAGEMENT. 

By   Michael    L.    Simmons 31 

DEVELOPMENTS  IN    THE   PRESENTATION  FIELD, 

By  Charles  F.   Hynes 32 

THE  '  WEEK'S    HEADLINES 32 


De  Vry 

Movie  Camera 

holds  100  feet 

Standard  Theatre  Size  Film 

and  costs 

$150 

A  protessional  camera  for  ama- 
teurs, that  has  sprung  into  im- 
mediate popularity  with  news 
weekly  camera  men  and  theatre 
managers. 


LOCAL    MOVIES    FILL    THEATRES 

Get  the  whole  town  coming  by  putting  local  scenes,  clubs, 
schools,  bathing  beauty  contests,  etc.,  on  your  screen ! 

SEND  FOR  FREE  BOOKLE1 

New  Facts  on  Amateur  Motion  Picture  Photography 
DeVry  Corporation— Dept.  3—1111  Center  St.,  Chicago 


NOW  IN  OUR  NEW  NOME 


Distinctive 
Outstanding 
Drapery 
Installations 


STAGE  SETTINGS 
CURTAINS 
DRAPERIES 

for 
STAGE  OR  INTERIOR 

NOVELTY  SCENIC  STUDIOS 

340  WEST  41st  ST.,  N.  Y.  C 

PHONE    LACKAWANNA    9233 


Relief 
Service 

Always  Ready 
— Day  or  Night! 

"Keep  the  Show  Open  at  All  Costs" 
is  the  slogan  of  NATIONAL  EM- 
ERGENCY SERVICE. 

National  is  organized  to  serve  you 
quickly  in  any  emergency  that  may 
arise,  with  expert  trouble  men  and 
emergency  equipment  ever  ready  at 
your  beck   and   call. 

Thus  National  Service  assumes  the 
role  of  "doctor"  and  "nurse  maid" 
to  the  mechanical  welfare  of  your 
theatre. 

FREE  INSPECTION 
SERVICE 

Any  National  salesman  will  gladly 
make  an  unbiased  inspection  of  your 
equipment   when   he  calls  I 

NATIONAL  THEATRE 
SUPPLY  COMPANY 

Offices    in    All    Principal    Cities 


YOU  BELONG  HERE 

with  the  country's  smartest 
and  richest  exhibitors! 


QTT  down  at  the  conference 
*■*  table  with  Ma/or  Boives 
of  the  Capitol — Roxy  of  the 
RoxyTheatre—John  McGuirfc 
of  the  Stanley  Circitit  — 
l.Libson—Kunsky— Chambers 
— and  other  famed  showmen. 


NATURALLY  when  the  country's 
LEADING  showmen  are  sold  on 
M-G-M  News 

IT'S  important  for  all  exhibitors 
TO  see  what's  what! 
THE  announcement  of  M-G-M's 
AFFILIATION  with  the  Hearst 
ORGANIZATION  is  just  a  few  days  old. 
CONTRACTS  are  pouring  in! 
THE  Biggest  Showmen  are  first! 
THEY  want  something  new  in  Newsreels 
THEY  know  that  Young  Blood 
BACKED  by  Hearst  will  deliver! 
NEVER  was  the  industry  so 
COMPLETELY  sold  on  anything! 


SIGNED    SEALED 

AND 

SOON  DELIVERED! 


.  C  APITOLTH  E  ATRE .  New  York 
ROXY    .....     "New  York 

NATHAN  YAMINS  CIRCUIT 
Fall  River,  Mass. 

STANLEY  CIRCUIT  . 

Philadelphia,  Pa. 

GROMBACHER  CIRCUIT 

Spokane,  Wash. 

M.  B.  SHANBERG  CIRCUIT 

Kansas  City,  Mo. 

STANLEY  CHAMBERS 

Wichita,  Ks: 

MAJESTIC .  OklahomaCity,OUa. 

MIDLAND  THEATRE 

Hutchison,  Ks.  : 
GRAND  THEATRE  :,Salma,  Ks. ' 
MIDLAND  THEATRE 

Pittsburgh,  Ks. 
NEW  STATE  THEATRE 

Springfield,  Ohio 
KUNSKY  THEATRES  .  Detroit 
I.  LIBSON  .  .  '  .  .  .  Cincinnati 
ENTIRE  LOEW  CIRCUIT 


-THAT'S  JUST  THE  START! 


No  matter  what  contracts  you  have  NOW  —  get  set  THEREAFTER 

METRO-GOLDWYN-MAYER 


iTHE 

J&feHEWSPAPER 

e/'FSLMDOM 


AMDWEEKLY 
FILM  DIGEST 


VOL.  XXXIX     No.  72 


Sunday,  March  27,  1927 


Price  25   Cents 


M-G-M  FINISHES  SHORT 
SUBJECT  RELEASE  LIST 

52  Roach  Comedies,  News 

and  26  Ufa  Subjects 

on  Schedule 

M-G-M  has  completed  arrange- 
ments for  the  product  to  be  released 
next  year  by  its  newly-formed  short 
subject  department.  The  output  will 
comprise,  52  Hal  Roach  comedies, 
26  one  reel  subjects  produced  by  Ufa 
and  104  issues  of  the  M-G-M  News. 

The  company  intends  to  confine 
its  activities  to  the  schedule  outlined, 
limiting  the  numbers  of  subjects  to 
avoid  a  too-heavy  releasing  schedule. 

Complete  service  programs  will  be 
available    to    exhibitors    in    fall. 


LOEW  WILL  CONTINUE 
EXPANSION  IN  SOUTH 


While  no  definite  program  has  been 
adopted  by  Loew's,  Inc.,  with  respect 
to  development  of  a  chain  of  small 
town  combination  houses  throughout 
the  South,  the  company  will  continue 
its  expansion  in  the  southern  terri- 
tory. 

This  was  the  comment  of  E.  A. 
Loew's,  on  a  report  published  at 
Charlotte  to  the  effect  that  the  cir- 
cuit planned  to  build  up  a  circuit  in 
small  towns  of  the  section  for  twice 
weekly  change  of  pictures  and  vaude- 
ville. The  company  recently  rees- 
tablished its  southern  office  at  Atlan- 
ta, in  a  move  regarded  as  the  fore- 
runner of  extensive  expansion  activi* 
sties. 


Dix  Unit  Losing  No  Time 

Hollywood — Richard  Dix  has  just 
arrived  and  will  be  the  first  of  the 
eastern  studio  stars  to  begin  active 
work  here.  Malcolm  St.  Clair  has 
been  assigned  as  the  director  and 
Mary   Brian  will  play  opposite. 


Features  Reviewed 

Page 

A  Kiss  in  the  Taxi 28 

Orchids  and  Ermine 28 

The   Mysterious   Rider 28 

Three   Hours 28 

Short  Subjects 23 


Fox  Gets  Control  of  Roxy  Circuit; 
to  ^Continue  Expansion  Program 


Deal  Broached  Many  Months  Ago 

For  many  months  before  the  actual  opening  of  the  Roxy,  it  had 
been  reported  that  William  Fox  had  been  negotiating  for  a  control- 
ling interest  in  the  theater. 

It  is  known  definitely  that  the  sponsors  of  the  Roxy  had  con- 
ferred with  Fox  regarding  financing  which  was  necessary  at  that 
time  for  the  completion  of  the  house.  Fox  had  wanted  a  Broadway 
theater  which  would  take  high  rank  in  the  field,  but,  as  he  states, 
he  waited  to  see  just  how  many  seats  a  man  "would  have  the  courage 
to  put  in  one  building." 

However,  with  finances  at  his  command  to  build  the  world's 
largest  theater,  Fox  wanted  first  of  all  the  services  of  Roxy,  whom 
he  regards  as  a  genius.  It  was  Roxy's  services,  now  assured  Fox, 
"for  many  years,"  which  finally  induced  him  to  meet  the  terms  asked 
by  Herbert  Lubin  and  associates  for  the  controlling  interest  in  the 
house. 


Laugh  Month  Idea  is  Extended   Until  the 

Month  of  March  by   Montana  Exhibitors 


Butte — Success  of  "Laugh  Month" 
in  this  territory  is  not  to  be  confined 
to  January,  for  the  idea  has  caught 
on.  Spurred  by  the  action  of  C.  P. 
Scates,  manager  of  the  American, 
who  won  second  prize  in  the  National 
Laugh  Month  contest,  more  than  20 
theaters  of  the  territory  are  staging 
"All  Comedy  Karnivals"  this  month. 

Exhibitors  of  the  territory  see  op- 
portunity for  boosted  box  office  re- 
ceipts through  "All  Comedy  Karni- 
vals," which  are  being  booked  from 
Pathe,  and  with  the  anticipated  suc- 
cess of  the  March  event  in  the  more 
than  a  score  theaters  participating,  it 


is  probable  that  the  idea  will  be  util- 
ized in  succeeding  months.  Next 
year's  January  Laugh  Month  ob- 
servance is  certain  to  set  a  record  in 
this  territory. 

Scates  put  over  one  of  the  most 
intensive  and  elaborate  campaigns 
ever  staged  by  any  theater,  and  was 
nosed  out  for  first  honors  by  David 
Schaefer,  director  of  publicity  for  the 
Central,  Jersey  City,  N.  J. 


Detailed  accounts  of  the  Schaefer, 
Scates  and  other  prize-winning 
Laugh  Month  campaigns,  appear  on 
pages  10  and  11. 


"Lab"  Liquidating 

The  Combined  Film  Laboratories, 
Inc.,  which  operates  a  plant  at  430 
Claremont  Parkway,  is  liquidating. 
At  a  meeting  of  the  creditors  yester- 
day, Walter  Greene,  an  official  of 
the  company,  explained  the  move  be- 
came necessary  because  of  the  loss 
of  several  accounts.  Tom  Evans  and 
Mark    Dintenfass   are   also   officers. 


Sax  and  Rogers  Confer 

Books  and  plays  to  be  filmed  by 
the  company  next  year  now  are  un- 
der consideration  by  Sam  Sax  and 
Budd  Rogers  of  Gotham  and  Lumas. 
Sax  is  to  return  to  the  Coast  in  a 
few  weeks. 


Making  Insect  Film 

Paris — M.  Starevitch,  who  won  the 
1925  Riesenfeld  short  subject  medal 
award  in  the  States,  is  at  work  on  a 
highly  interesting  and  novel  film  in 
which  insects  and  puppets  play  all 
the  parts.  Starevitch  is  a  scientist 
of  repute  and  a  student  of  insect  life. 

In  his  own  studio,  where  every- 
thing is  built  in  miniature,  Starevitch 
(Continued  on  Page  4) 

Flinn  Back 

Enthused  over  Cecil  B.  De  Mille's 
"The  King  of  Kings,"  which  he 
terms  "tremendous,"  John  C.  Flinn, 
P.D.C.  vice-president  and  general 
manager,  has  returned  from  the 
Coast. 


ROXY  IN  CHARGE 

Lubin   Group   Sells   Stock 

in  Theater  After  Long 

Negotiations 

Climaxing  his  colorful  career  which 
began  21  years  ago  with  purchase 
of  what  was  then  termed  the  smallest 
picture  house  in  existence,  William 
Fox,  through  Fox  Theaters  Corp., 
yesterday  acquired  a  controlling  in- 
terest in  the  Roxy.  The  deal,  involv- 
ing millions,  gives  Fox  control  of 
Roxy  Circuit,  Inc.,  which  is  to  build 
up  a  circuit  house  in  principal  cities 
of  the  world. 

The  Roxy,  6,200-seat  Broadway 
house  was  built  at  a  cost  of  $15,000,- 
000  according  to  Fox.  Its  control 
was  secured  through  purchase  of  the 
stock  of  Herbert  Lubin  and  associates, 
who  sponsored  construction  of  the 
theater.  Under  terms  of  the  deal, 
S.  L.  (Roxy)  Rothafel  is  to  be  man- 
aging director  of  all  houses  of  the 
Roxy  circuit  and  will  serve  in  an 
advisory  capacity  for  all  houses  of  the 
Fox  circuit. 

Negotiations  for  purchase  of  control 
in  the  Roxy  were  begun  by  Fox  about 
(Continued  on  Page  4) 

EOX  EAR¥$!U4  ON 
STOCK  INLINE  MONTHS 

Fox  Film  Corp.  reports  net  income 
of  $2,572,936,  after  taxes  and  charges, 
for  the  nine  months  ended  Sept.  30th, 
1926,  equal  to  $5.14  a  share  on  the 
500,000  shares  of  Class  A  and  B 
stock  outstanding.  This  shows  an 
increase    over    the    $5.05    per    share 

(Continued    on    page    4) 


Wisconsin  Censor  Bill 

Madison,  Wis. — Municipalities 
would  be  given  power  to  de- 
mand that  permit  be  secured 
before  any  film  is  exhibited  un- 
der terms  of  a  measure  intro- 
duced in  the  Assembly.  The 
chief  of  police  or  marshal  would 
be  given  power  to  demand  pri- 
vate screening  of  any  film  to 
determine  its  fitness  for  show- 
ing. 


THE 


&W 


DAILY 


HHWHMMM 

Sunday,  March  27,  1927 


Vol  XXXIX  No.  72  Sunday.  March  27. 1927  Pnce25Cents 


I0HN  W.  ALICOAIE 


Publisbsi 


Published  daily  except  Saturday  and  holidays 
at  1650  Broadway,  New  York,  N.  Y.,  and 
copyright  (1927)  by  Wid's  Films  and  Film 
Folk,  Inc.  J.  W.  Alicoate,  President  and 
Publisher;  Maurice  D,  Kann,  Vice-President 
and  Editor;  Donald  M.  Mersereau,  Treas- 
urer, Business  and  Advertising  Manager; 
Ralph  Wilk,  Traveling  Representative,  En- 
tered as  second  class  matter  May  21,  1918, 
at  the  post-office  at  New  York,  N.  Y. 
under  the  act  of  March  3.  1879.  Terms 
(Postage  free)  United  States,  outside  of 
Greater  New  York,  $10.00  one  year;  6 
months,  $5.00;  3  months,  $3.00.  Foreign, 
$15.00  Subscribers  should  remit  with  order. 
Address  all  communications  to  THE  FILM 
DAILY,  1650  Broadway,  New  York,  N.  Y. 
Phone  Circle  4736-4737-4738-4739.  Cable  ad 
dress:  Filmday,  New  York.  Hollywood, 
California — Harvey  E.  Gausman,  Ambassa- 
dor Hotel:  'Phone,  Drexel  7000  and  Wash 
ington  9794,  London — Ernest  W.  Fredman, 
The  Film  Renter,  58,  Great  Marlborough  St., 
London,  W.  I.,  Paris — La  Cinematographic 
Francaise,  5,   Rue  Saulnier. 


Financial 


Fox  Film  stepped  out  almost  simultaneous 
with  the  story  of  the  Roxy  deal,  and  jumped 
3J4  points  on  a  sale  of  8,000  shares.  The 
theater  "A"  stock  also  gained  measurably  on 
a  turn-over  of  5,200.  Loew's  heavy  trading 
continued,  as  also  Pathe,  both  declining  slight 
fractions. 


Quotations 

High 

Low 

Close 

Sales 

Am     Seat.    Vtc.  . . 

42  y2 

42 

42 

700 

*Am.    Seat.    Pfd.. 

46 

♦Balaban    &    Katz. 

63/2 

*Bal.  &  Katz   Vtc. 

7354 

Eastman    Kodak     . 

u\y2 

138-4 

139*4 

1,700 

Famous    Players    . 

in 

109^4 

109*4 

5,400 

Fam.    Play.    Pfd.. 

120^ 

120-/4 

12054 

100 

*Film    Inspect.     . . 

■m 

•First    Nat'l     Pfd. 

103 

Fox    Film    *'A". . . 

70  n 

68 

7054 

8,666 

Fox  Theaters  "A". 

2S7A 

23K 

2454 
10?i 

5,200 

*Intern'l    Project.. 

Loew's,   Inc 

59** 

57*4 

57*4 

15,900 

♦Metro-Gold.     Pfd. 

25/ 

M.    P.    Cap.    Corp. 

13% 

13?* 

13^ 

166 

Pathe    Exch.    "A". 

47 

43J4 

44 

14,300 

tParamount    B'way 

100 

100 

100 

23 

ttRoxy    "A"    

36  Vt 

34/2 

ttRoxy    Units    . . . 

38J4 

37 

ttRoxy   Common    . 

11J4 

10*4 

Skouras    Bros.    . . . 

43J4 

43/2 

43/ 

"Stan.   Co.   of   Am 

80  *i 

Trans-Lux  Screen 

SVs 

544 

5*4 

200 

•Univ.   Pict    Pfd.. 

100 

•Universal    Pictures 

42** 

Warner    Pictures . . 

2oy4 

20 

20 

600 

Warner  Pict.  "A". 

30  X 

28*4 

30 

4,500 

•   Last  Prices  Quoted        t   Bond  Market 
"   Philadelphia  Market     tt   Bid  and  Ask 


Fox  Earns  $5.14  on 
Stock  in  Nine  Months 

(Continued  from  Page   3) 
earned  in  the  11  months  which  ended 
Nov.  30,  1925. 

The  balance  sheet  for  the  nine 
months  ending  in  September  reveals 
total  assets  at  $31,624,319.  Current 
assets  were  $13,703,722,  against  cur- 
rent liabilities  of  $4,869,160,  in  the 
ratio  of  more  than  six  to  one.  All 
land,  buildings  and  equipment  were 
listed  at  $12,958,383. 

An  interesting  item  on  the  current 
balance  sheet  is  $3,085,820  listed  in 
investments  in  West  Coast  Theaters, 
Inc. 


Making  Insect  Film 

(Continued  from  Page  3) 
is  at  work  on  this  new  insect  film. 
He  has  shops  in  the  plant  for  the 
manufacture  of  puppets  and  the  min- 
iature decorations  and  sets.  Ants 
and  spiders  appear  in  the  picture, 
made  from  a  scenario  dealing  with 
"real  life"  of  these  insects.  More 
than  100  of  them,  all  trained,  are  in 
the  cast. 

Starevitch  recently  finished  two 
other  insect  films  and  upon  comple- 
tion of  the  current  subject  he  will 
commence  a  fourth. 


Carewe  Returning 

His  quest  for  a  male  actor  to  be 
co-starred  with  Dolores  Del  Rio  un- 
successful so  far,  Edwin  Carewe 
leaves  for  the  Coast  Wednesday. 


Bushman  in  "U"  Serial 
Universal  City — Francis  X.  Bush- 
man, Jr.,  has  been  signed  by  Univer- 
sal for  the  starring  role  in  "The 
Scarlet  Arrow,"  a  serial  for  next 
year. 


Milwaukee  House  Starts  Soon 

Milwaukee — Work  will  be  started 
soon  on  the  $700,000  theater,  store 
and  apartment  building  to  be  erected 
on  National  Ave.,  between  21st  and 
22nd  Aves.  Another  theater  soon  to 
be  started  is  the  proposed  house  at 
Forest   Home   and    18th   Aves. 


Artclass  Serial 
"The   Perils  of  the  Jungle,"  a  ten 
episode    serial   will    be   released   next 
season  by  Artclass.     It  is  a  wild  ani- 
mal story. 


Buys   Partner's   Interest 
Terra  Alta,  W.  Va.— F.  K.  O'Kelly 
has    purchased    the    interest    of    his 
partner  in  the   New  Alpine. 


When  you  think  of 

INSURANCE 

you  are  thinking  of 

S  T  E  B  B  I  N  S 

Specialists  in  Motion  Picture 

and  Theatrical  insurance  for 

the  past  twenty  years 

Arthur  W.  Stebbins  &  Co.,  Inc. 
1540  Broadway  N.  Y.  C. 

Bryant  3040 


Heads  Charlotte  Board 
Charlotte— H.  H.  Everett  (Brom- 
berg  Attractions)  is  new  president  of 
the  Film  Board.  John  Fuller  (Fox) 
is  vice-president  and  Merrit  Davis 
(Warners)    secretary   and  treasurer. 


Pantages  in  Portland 
Portland — Pantages  is  to  build  a 
$1,000,000  theater  on  the  East  Side, 
it  is  reported.  The  announcement 
follows  completion  of  plan  for  a  Pub- 
lix   house   here. 


Menjou  Going  to  Europe 

Hollywood — Adolphe  Menjou  has 
been  granted  a  two-months  leave  of 
absence  from  Paramount  for  a  trip 
to  Europe. 


Fox  Gets  Control 

of  Roxy  Circuit 

(Continued  from  Page  3) 

18  months  ago,  after  launching  of 
the  theater  forestalled  a  probable  Fox 
theater  on  Broadway  of  a  capacity 
to  rival  that  of  the  Roxy. 

The  Roxy  firm,  control  of  which 
Fox  has  acquired,  has  under  construc- 
tion Roxy's  Mansion,  a  4,000-seat  the- 
ater on  Lexington  Ave.,  between  58th 
and  59th  Sts.,  and  has  completed 
plans  for  Roxy's  Midtown,  4,000-seats, 
at   75th  and    Broadway. 

Rothafel  will  have  complete  charge 
of  the  Roxy  which,  of  course,  will 
give  preference  to  Fox  Film  Corp., 
in  bookings,  but  will  buy  on  the  open 
market  "the  best  product  obtainable." 

William  Fox  started  in  the  theater 
business  in  1904  through  pur- 
chase, for  $1,600  of  a  house  seating 
146  at  700  Broadway,  Brooklyn.  To- 
day, there  are,  exclusive  of  the  Roxy, 
30  houses  in  the  Fox  chain,  with  nine 
others  under  construction  in  principal 
cities.  These  are  at  Brooklyn,  Phila- 
delphia, Detroit,  Washington,  New- 
arkj  St.  Louis,  Kansas  City,  Los  An- 
geies  and  San  Francisco.  Recently, 
the  company  announced  it  would  build 
houses  in  every  other  key  city  where 
Fox  product  is  not  receiving  the  pro- 
per representation. 

In  announcing  the  deal  closed  yes- 
terday, Fox  paid  tribute  to  Herbert 
Lubin  and  associates  for  their  accom- 
plishments in  construction  of  the 
Roxy,  and  the  far-reaching  plans  they 
had  developed  for  expansion  of  the 
Roxy  circuit.  The  new  houses  to  be 
built  by  the  Roxy  firm  will  be  similar 
in  construction  and  design  to  the 
Roxy,  and  all  will  be  designed  by 
Walter  W.  Ahlschlager,  architect  of 
the    Roxy. 

Supplementing  the  statement  issued 
by  Fox,  Roxy  declared: 

"This  affiliation  brings  to  us  the  forceful 
personality  of  William  Fox,  one  of  the  pion- 
eers of  the  industry.  I  have  known  Mr.  Fox 
intimately  for  15  years,  and  have  admired  his 
great  fearlessness,  his  vision  and  his  great 
success  in  building  his  corporation  to  rank 
as  one  of  the  great  forces  in  the  motion  pic- 
ture industry.  He  seeks  an  ideal  which  he 
sees  exemplified  in  the  theater  which  we  have 
the  honor  to  direct,  and  I  have  a  feeling  of 
great  security  and  assurance,  not  alone  be- 
cause of  his  advice,  counsel  and  guidance 
which  he  is  so  fitted  to  impart,  but  also  be- 
cause of  the  knowledge  that  the  affiliation 
will  give  him  an  impetus  to  produce  films 
of  a  quality  to  merit  presentation  in  the 
theater  that  we  so  proudly  call  'The  Cathedral 
of  the  Motion  Picture'.  I  am  very  happy 
indeed  and  am  sure  that  the  success  of  our 
enterprise   is   assured." 

Herbert  Lubin  issued  the  following 
statement: 

"This  affiliation  is  an  ideal  one  for  all  con- 
cerned as  William  Fox  will  furnish  the  Roxy 
Theater  with  superb  attractions  and  Roxy 
will  give  them  a  most  sumptuous  presenta- 
tion. Fox  Film  Corp.  has  a  series  of  mo- 
tion pictures  which  are  not  only  great  box 
office  attractions,  but  works  of  unusual  beauty 
and  taste,  colossal  in  their  scope  and  direc- 
tion. These  productions  include  such  out- 
standing Broadway  successes  as  'What  Price 
Glory',  'Seventh  Heaven',  'Is  Zat  So?', 
'Cradle  Snatchers',  'Ankles  Preferred',  'Sun- 
rise' and  others  which  will  be  seen  at  the 
Roxy  Theater,  presented  in  Roxy's  individual 
way". 

Philip  Russell  of  the  firm  of  Wing 
&  Russell,  and  Edward  Sonnenschein 
of  Sonnenschein,  Berkson,  Leutman 
and  Levinson  of  Chicago,  and  Harry 
G.  Kosch  of  New  York  were  the 
attorneys  for  the  Roxy  Circuit  and 
Saul  E.  Rogers  was  the  attorney  for 
Fox   Theaters    Corp. 


New  Theaters 


Torrington,  Wyo. — The  Wyoming,  seating 
700,  has  opened  under  management  of  J.  L 
McDonald. 


Portland,  Ore. — Contract  has  been  awardec 
for  erection  of  the  $1,000,000  Publix  theatei 
on  Broadway  to  seat  3,200,  the  largest  in  this 
city.      It    will    be    completed    in    March,    1928. 


Maplewood,  N.  J. — Roth  Bros.  Amusemer 
Enterprises  has  opened  the  Roth-Maplewood 
seating  1,600. 


Nashua,   N.    H.— The  Tremont   Theater   Co 
is   planning   a   theater. 


Trenton,  Tenn.— J.  F.  Lawrence,  owner  ol 
the  Princess  in  Humboldt,  will  soon  oper 
the    theater    under    construction. 


Kent,  O. — Contract  has  been  awarded  t< 
Super-Built  Construction  Co.  of  Cleveland 
for  the  building  of  the  Kent  at  a  contrac 
price   of   $112,000. 


New  Loew  Unit 

Loew's,  Inc.,  has  formed  a  new  sub 
sidiary,  to  be  called  Loew's  Theate- 
&  Realty  Corp.,  which  will  own  o; 
lease  eight  theaters,  and  will  owi 
mortgages  on  four  other  theaters 
This  subsidiary  will  issue  $10,500,001 
6%  20-year  first  lien  and  collatera 
bonds.  Loew's  will  advance  $5,000, 
000  to  the  new  company  for  100%  o 
its  capital  stock.  The  formation  o 
the  company  is  simply  for  the  pur- 
pose of  financing  recent  purchases  o 
real  estate  in  which  Loew  will  havi 
a  one-third  equity  through  its  ad 
vance  of  $5,000,000. 


"Doc"  Willat  IU 

Hollywood— C.  A.  ("Doc")  Willa 
is  seriously  ill  at  his  home  here,  suf 
fering  from  bronchial  trouble.  Mrs 
Willat,  who  arrived  in  New  Yorl 
Friday  from  England,  left  immedia 
tely  for  Hollywood,  called  here  b; 
her   husband's   illness. 


Brady  to  Hollywood 

Richard  Brady  of  Eastman   Kodal 
is  en  route  to  Hollywood. 


Loew's  Get  Binghamton  Option 

Binghamton,  N.  Y. — Loew's,  Inc. 
has  obtained  an  option  on  the  Kalu 
rah  Temple  here,  which  will  be  com 
verted  into  a  theater,  according  tc 
local   announcement. 


"  FLOOR  and  OFFICE 


TO   LET 

218   W.  42nd   St. 

Candler    Bldg.    Annex 

with   film   vault   privileges 


fit 


I  F      I  T'« 


MTUM 

GOWNS  or  UNIFORMS 

LEARN    TO    SAY 

BROOKS' 

1437  BROADWAY  -   TEL  5580  PEN. 

ALSO  25,000  COSTUMES  TO  RENT 


Naturally 

PARAMOUNT 

NEWS 


— produced  by  PARAMOUNT,  acknowl- 
edged leader  of  the  industry.  And  a  com- 
pletely organized  News  Staff  of  experts  with 
150  headquarters  all  over  the  globe 

— headed  by  Emanuel  Cohen,  for  13  years 
head  of  Pathe  News 

— backed  by  the  mighty  resources,  prestige 
and  national  advertising  of  PARA- 
MOUNT 


IS  THE  NEWS  REEL 
YOU  WANT  TO  BUY 

—  and  you  can  buy  it  today! 


Members  of  Motion   Picture  Producers  and  Distributors  of  America,   Inc. — Will   Hays  President 


zicStk 


DAILY 


Sunday,  March  27,  1927 


iHttlM 


m^®m^mmmxmmMMMMmmmwmmMmmmmmMMm  I 


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NAMES!  NAMES!!  NAMES!!! 

The  Greatest  Nanies  in  Motion  Pictures 

Are  Featured  in  Janies  A,  FitzPatrick's 

Famous  Music  Masters  Series 


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One  Reel  (twelve-minute)  Dramatic  Incidents 
Froni  The  Lives  of  Great  Musicians 
Accompanied  By  Their  Own  Music 


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Next  Season 


ORE  short  subjects  than  ever  before  will  hit  the 
market  in  September.  And  yet  nobody  seems 
disturbed. 

Despite  the  indisputable  truth  that  competition  will 
be  of  the  sharpest,  short  subject  sales  executives  ex- 
press their  complete  confidence  over  1927-1928. 

It  will  be  a  memorable  season  in  this  particular  field. 
Hundreds  of  releases  and  dozens  of  series  are  in  the 
offing.    It  looks  mighty  like  a  buyers'  market. 

The  sales  impetus  which  Famous  and  Metro-Gold- 
wyn-Mayer  are  to  put  behind  their  new  departments 
will  be  pronounced.  The  old  line  short  subject  distrib- 
utors, of  course,  realize  what  is  about  to  transpire.  Con- 
sequently they  are  preparing.  The  first  indication  of 
the  new  order  is  to  be  found  in  the  news  reel  situation. 
There  will  be  six.  Vigorously  one  will  vie  with  the 
other  in  presenting  its  case  to  the  theater  owner. 

The  four  veterans  and  the  two  new  ones  will  step 
right  along.  In  quality  there  must  of  necessity  be  im- 
provement. The  consumers — the  exhibitor  and  the  pub- 
lic— will  quite  naturally  benefit  thereby.  In  production 
of  comedies,  novelties,  cartoons  and  other  types  of  shorts 
which  will  constitute  the  varied  programs  now  in  the 
making,  there  will  be  a  marked  advance.  One  well- 
known  producer,  a  veteran  with  many  years  of  produc- 
tion experience,  faces  a  deficit  this  year.  Not  accidental- 
ly. He  deliberately  geared  his  schedule  to  such  a  point. 
This  producer  is  a  smart  business  man.  He  has  sufficient 
vision.  He  knows  what  the  market  will  be  next  year 
and  wants  to  meet  it  by  giving  theater  owners  a  quality 
series  which  will  do  much  to  assure  him  of  their  busi- 
ness next  year. 

Survival  of  the  Fittest 

It  is  difficult  to  imagine  how  junk  will  survive.  Both 
Famous  and  M-G-M  are  not  annexing  short  subjects  by 
the  wholesale.  Rather  each  organization  is  moving 
slowly  but  carefully.  Both  deem  it  better  business  to 
take  on  in  the  first  year  the  amount  of  product  the  sales 
force  can  handle  and  handle  well.  When  1928-1929  ar- 
rives, it  will  be  time  enough  to  step  out. 

It  is  interesting  and  perhaps  significant  that  the  old- 
line  distributors  of  one  and  two  reelers  look  ahead  with 
no  misgivings.  They  predicate  their  beliefs  on  the  great- 
er vogue  for  short  subjects  which  will  come  about  be- 
cause of  the  activities  of  M-G-M  and  Famous.  The  ar- 
gument is  logical  and  sound.  You  hear  much  of  wider 
selection  and  better  product  for  the  new  season.  An 
important  observation. 

What  is  not  discussed  so  widely  is  the  sales  policies 


of  these  two  new  factors.  Complete  programs  are  to 
be  sold.  The  feature  salesmen  are  to  place  short  sub- 
jects at  the  same  time.  This  process  of  tying  up  ex- 
hibitors' time  will  prove  the  greatest  obstacle  of  those 
who  sell  shorts  alone,  we  venture  the  opinion. 

The  Medal  Winner 

The  exhibitor  committee  which  annually  awards  the 
Riesenfeld  medal  for  the  prize  short  subjects  of  the 
amusement  year  has  determined  that  this  season  it  shall 
be  "The  Vision."  Twice  has  an  Educational  release 
been  honored  thus.  The  first  award  went  to  "The  Night- 
ingale." 

It  is  regrettable  that  a  greater  interest  has  not  been 
aroused  in  the  purposes  of  the  Riesenfeld  award.  When 
first  it  was  conceived  the  founder  was  actuated  by  a  de- 
sire to  see  better  higher  levels  reached  in  short  reel  pro- 
duction. The  committee  reports  that  its  selections  were 
too  limited  by  lack  of  quality  material.  This  is  un- 
fortunate. 

"Laugh  Month" 

Exhibitors  who  understand  the  value  of  intensive  ex- 
ploitation would  do  well  to  read  in  detail  the  prize- 
winning  campaigns  of  "Laugh  Month."  They  are  de- 
tailed in  this  issue. 

It  occurs  that  Messrs.  Schaefer,  Scates,  Munson  and 
Kennebeck — showmen  all — have  given  their  brother 
theater  owners  the  finest  sort  of  example  of  how  to 
bolster  up  box-offices  through  the  use  of  printed  mat- 
ter and  ballyhoo. 

It  is  pleasing  to  record  their  efforts  in  detail.  The 
impression  persists  that  the  experience  through  which 
this  quartette  has  gone  during  the  "Laugh  Month" 
period  might  well  be  emulated  by  other  theater  owners. 
Their  campaigns  reveal  fine  ingenuity  and  a  selling 
quality  that  hit  a  high  average.  The  results  were  not 
futile. 

Clark  Munson,  whose  campaign  is  as  complete  and 
ingenious  as  we  have  ever  seen,  maintained  his  public's 
interest  all  through  January.  Daily  he  devised  a  new 
gag.  And  the  results  were  worth  it.  For  instance,  on 
the  last  Monday  of  the  month  his  business  increased 
three  hundred  per  cent. 

When  more  exhibitors  abandon  the  trail  of  least  re- 
sistance, they  will  discover  their  business  lot  will  be  a 
happier  one.  We  point  to  these  four  exhibitors — typical 
of  the  thousands  throughout  the  land — as  examples  of 
what  can  be  done.  It  takes  effort  and  time.  But  if  the 
box-office  reflects  this  expenditure  of  energy  in  dollars, 
doesn't  it  make  the  procedure  worth  while? 

KANN 


THE 


<^l 


DAILY 


Sunday,  March  27,  1927 


"THE  VISION,"  PRIZE   SHORT   OF   1926 


AWARD  of  the  Hugo  Riesenfeld  gold 
medal  for  the  best  short  subject  for 
the  current  year  has  been  made  by  the 
committee,  which  has  selected  "The 
Vision,"  the  first  of  Educational's  series 
of  six  Romance  Productions. 

The  committee's  decision  will  no  doubt 
prove  of  general  interest,  for  this  short 
production  aroused  unusual  interest  wher- 
ever shown.  Its  outstanding  feature  is 
the  Technicolor  treatment,  that  marked 
a  new  advance  in  color  photography. 

The  theme  of  the  picture  was  suggest- 
ed by  Sir  John  Millais'  famous  painting, 
"Speak,  Speak!"  The  direction  of  Arthur 
Maude  was  most  interesting.  In  fact  the 
entire  production  was  on  an  elaborate 
scale  that  compared  favorably  with  the 
production  effort  expended  on  many  of 
the  big  features.  The  picture  was  unus- 
ual because  of  its  poetic  atmosphere, 
beautiful  settings,  and  a  love  story  com- 
bined with  the  color  treatment  that  lifted 
it  far  above  the  average  run  of  releases.  It 
is  not  too  much  to  say  that  it  set  a  new 
standard  for  production  of  the  short  sub- 
ject, and  that  it  indicated  there  is  a  quick 
response  on  the  part  of  the  public  to 
artistic  efforts  in  the  short  subject  field. 

The  committee  which  made  the  award 
was  composed  of  Harold  B.  Franklin, 
vice-president  of  Publix  Theaters;  David 
J.  Chatkin,  short  subject  buyer  of  Publix; 
Joseph  Plunkett,  managing  director  of  the 
Strand,  New  York,  and  Frank  L.  New- 
man, managing  director  of  the  Metro- 
politan and  the  Million  Dollar  in  Los 
Angeles. 

The  Idea  Behind  The  Award 

In  an  effort  to  encourage  the  develop- 
ment of  short  subjects,  Hugo  Riesenfeld 
instituted  the  award  in  1924.  At  that 
time  he  expressed  a  hope  that  his  offer 
would  develop  a  spirit  of  competition 
among  the  producers  of  short  subjects 
that  would  result  in  the  general  welfare 
of  the  industry. 

The  first  award  for  the  year  September, 
1925  to  September,  1926,  went  to  "The 
Voice  of  the  Nightingale,"  produced  by 
L.  Starevitch,  a  Pole,  for  Pathe  Consort- 
ium of  Paris,  and  released  in  this  country 
by  Educational.  This  company,  there- 
fore, has  had  the  honor  of  capturing  the 
two  awards  thus  far  offered. 

The  Riesenfeld  medal  is  a  beautiful 
and  appropriate  conception.  On  one  side 
is  a  figure  symbolizing  the  industry.  In 
either  hand  is  held  the  masks  of  tragedy 
and  comedy,  around  which  runs  a  half 
unwound  reel  of  film.  On  the  reverse 
side  is  the  name  of  the  winning  picture, 
its  maker  and  date  of  presentation. 

In  making  its  decision,  the  committee 


Facsimile  of  the  face  of  the  Riesenfeld  medal 

considers  the  following  types  of  pictures : 

1.  Scenics  with  the  desired  novel  twist 
that  lifts  them  out  of  the  commonplace. 

2.  Short  dramas. 

3.  Pictures  with  a  definite  news  or  his- 
torical value.  This  does  not  mean  the 
news  reels  but  it  may  include  material 
compiled  from  them. 

4.  Scientific  pictures  of  all  sorts,  pro- 
viding their  technical  nature  does  not 
reduce  their  entertainment  value. 

5.  Novelties  of  any  kind,  though  it  is 
suggested  that  no  effort  be  made  to  pro- 
duce synchronized  film  and  sound. 

6.  Films  which  are  difficult  to  classify 
in  any  particular  category,  but  which 
combine  some  of  the  features  of  3  and  4. 
Comedies,  animated  subjects  and  car- 
toons are  not  eligible  for  the  competition. 

The  donor  of  the  medal  made  the  fol- 
lowing statement  anent  the  present 
award : 

"It  was  with  great  pleasure  that  I  heard 


Awarded  by 
HugoRieSenfeld 

TO 

Romance  Productions 
Eugene  HRotHj^Ks/mw 

PRODUCERS  OF 

THBVJfBlON 

SEIJ&TEI)  BY  A JURYOFEXHffirTQRS 
AS  THE  OUTSTANDING  SHORT  SUBJECT 
'! FILM  RELEASFJJ  VWW  THE  SEASON 

PiSIRlBlllTJ)  HTiOUCATIONAK 
VF" M.  EXTMANGES.lNC 


Reverse  side  of  medal  with  dedicatory  inscription 


the  final  decision  to  award  the  Short  Sub- 
ject Medal  to  Romance  Productions,  the 
producers  of  'The  Vision.'  I  can  imagine 
that  it  was  a  difficult  task  to  select  one 
reel  out  of  the  hundreds  of  releases.  The 
choice  by  the  jury  of  exhibitors  through- 
out the  country  is  indeed  well  made,  and 
the  producers  of  the  picture  are  to  be  con- 
gratulated together  with  Educational 
Film  Exchanges,  Inc.,  which  distrib- 
uted it. 

Sees  Need  for  Stimulant 

"I  feel  that  the  need  for  stimulant  in 
the  production  of  short  subjects  is  great- 
er now  than  ever  before.  In  the  scramble 
for  big  pictures  and  box-office  attractions 
the  short  subject  has  suffered  more  than 
ever  and  has  been  forced  into  the  back- 
ground. If  the  exhibitor  could  only  real- 
ize the  importance  of  short  reels  in  the 
proper  balancing  and  seasoning  of  a  pro- 
gram, producers  would  need  no  further 
encouragement.  In  my  opinion  short 
subjects  are  to  a  program  what  hors 
d'oevres  are  to  a  meal.  They  certainly 
whet  the  appetite  for  what  is  to  follow. 

"It  is  only  a  question  of  time — and  I 
hope  very  limited — that  the  short  film 
will  come  into  its  own.  I  understand 
that  in  several  cities  small  theaters  have 
already  attempted  to  run  a  show  consist- 
ing exclusively  of  short  reels.  I  admire 
their  courage  and  they  deserve  much 
credit  for  their  pioneer  work.  With  the 
proper  demand  for  these  films  the  out- 
put must  increase  and  the  ultimate  con- 
sumer, the  public,  will  derive  the  benefit 
of  the  entertainment,  instruction  and 
pleasure.  If  my  little  medal  will  help 
bring  about  this  situation  I  am  happy. 
I  am  also  grateful  to  the  members  of  the 
committee  who  have  given  their  time  in 
arriving  at  the  decision  and  hope  that  I 
may  count  on  their  cooperation  for  the 
award  next  year." 

The  present  award  to  "The  Vision" 
reveals,  in  part,  the  possibilities  for  the 
short.  It  has  met  with  generous  praise 
from  all  quarters — newspaper,  magazine, 
art  critics,  educators,  art  teachers,  exhib- 
itors and  the  general  public.  It  was  voted 
an  exceptional  film  by  the  Better  Films 
Committee  of  the  National  Board  of  Re- 
view. In  its  official  publication,  the  com- 
mittee said : 

"  'The  Vision'  deserves  attention  both 
as  an  illustration  of  a  serious  attempt  to 
make  short  pictures  of  outstanding  merit 
and  because  it  is  one  of  the  most  success- 
ful samples  of  the  new  Technicolor  Pro- 
cess yet  produced.  This  picture  certainly 
shows  a  great  advance  in  the  natural  re- 
production of  color  on  the  screen  and  per- 
haps foreshadows  a  much  wider  use  of 
color  in  motion  pictures." 


Sunday,  March  27,  1927 


:cMH 


THE 

DAILY 


^jiiiiiiiiiiiiiiiiiiiiiiiiniimiiiiiiiiiiiiiiiii in ii ii iijiiiiiiiiiiiiiiiiiiii^  mi minimi mi m ti _:;:  i i m i nn minmn m m mmm i i 


HAL  ROACH  Presents 


"/^,^  r^^<~~»  /*■    "TEN  YEARS   OLD" 

W'LOVEMYDOG" 


Our  Gang"  in 


f^hlt~]{*\T    PUocp    in  <<Forgotten  Sweeties" 
V><lld.IlCy     V>IlddC    and  "Bigger   and  Better     Blondes' 


Hal  Roach  Star  Comedies--- 

Max  Davidson,    Martha  Sleeper,    Jess  Devorska,   Gaston 
Glass  and  Johnny  Fox  in      Jewish   PrildcilCC" 


Mae  Busch,  Jimmy  Finlayson,Stan  Laurel  and 

Oliver  Hardy  in  "Love  'Em  And  Weep" 


Agnes  Ayres,  Stan  Laurel  and  Forrest  Stanley 

'Eve's  Love  Letters" 


in 


Most  big  exhibitors  put  Hal  Roach 
Comedy  Names  in  lights — eventually 
this  will  become  the  policy  of  all  showmen 


■lllllllllllllllllllllll^ 

Hal  Roach  Studios,  Inc.,  Culver  City,  Calif, 


10 


f-«?^S 


DAILY 


Sunday,  March  27,  1927 


"LAUGH  MONTH"  POINTS  THE  WAY 


First  Prize 


CAMPAIGN  BY  DAVID  SCHAEFER 

Director  of  Publicity,    Central    Theater,   Jersey   City,   N.    J. 

QUALIFYING  as  first  prize  winner  in  the 
"Laugh  Month"  campaign  this  year,  David 
Sciiaefer  worked  up  a  line  of  publicity  stunts 
that  sounds  quite  elaborate.  As  a  matter  of 
fact  the  expense  was  very  nominal.  This  was 
due  to  the  fact  that  the  majority  of  decorated 
material  was  saved  from  last  year's  campaign, 
while  the  tie-ups  were  procured  through  co- 
operative advertising. 

During  the  week  selected  for  the  laugh 
propaganda,  regular  business  at  the  Central  was 
increased  35  per  cent  even  though  handicapped 
by  poor  weather.  Schaefer  says  that  Haring  & 
Blumenthal,  who  own  the  theater,  consider 
"Laugh  Month"  one  of  the  best  box-office  and 
publicity  attractions  ever  presented.  After  read- 
ing the  details  of  the  program  here  outlined, 
you  will  understand  the  reason. 

The  campaign  was  started  two  weeks  in  ad- 
vance with  a  trailer  on  the  screen  and  comedy 
teaser  signs  in  the  lobby.  Special  advance  pages 
were  used  in  the  programs.  An  advance  co- 
operative tie-up  with  the  traction  company  re- 
sulted in  signs  on  the  front  of  all  street  cars 
reading:  "Ride,  Walk,  Talk  with  a  Smile.  Take 
this  car  to  Laugh  Week  at  Central  Theater." 
Coop  ads  were  also  displayed  on  the  windows 
of  all  buses  in  the  city. 

One  of  the  best  features  was  the  securing  of 
endorsements  from  the  Governor  of  the  State, 
the  mayor  and  city  officials,  and  from  the 
pulpits  of  all  denominations.  Permission  was 
secured  from  all  the  endorsers  to  use  their  en- 
dorsements with  signatures  on  their  photo- 
graphs. They  were  displayed  accordingly  in  a 
full  page  newspaper  tie-up.  This  included  the 
ads  of  two  merchants  who  tied  in  with  special 
sales  office  for  Laugh  Week.  Incidentally,  the 
merchants  paid  for  the  entire  page.  In  addi- 
tion these  two  stores  had  a  general  tie-up  dis- 
play of  Laugh  Week  in  their  windows.  The 
endorsements  were  kept  on  display  with  the 
photographs  of  the  prominent  endorsers. 

A  novelty  that  secured  a  lot  of  attention  was 
the  distribution  of  5,000  laugh  insurance  policies. 
These  were  titled  "Supreme  Laugh  Insurance 
Policy,  Central  Theater  Laugh  Insurance  Co.," 
and  stated  "This  policy  provides  for  Joys, 
Happiness  and  Laughs  issued  to  our  patrons." 
The  text  of  the  "policy"  was  written  in  regula- 
tion form  assuring  the  patron  of  all  kinds  of 
chuckles,  giggles  and  smiles  at  any  performance 
throughout  the  campaign.  On  the  front  of  the 
policy  was  a  sticker  ad  of  an  insurance  agent, 
who  stood  the  expense  of  this  telling  novelty. 

The  publishers  of  "College  Humor"  furnished 
5.000  copies  of  their  publication,  and  arranged 
all  details  with  the  news  company  for  proper 
distribution.  On  each  magazine  cover  a  sticker 
was  pasted  reading:  "Say  it  with  a  smile — 
Laugh  Week,  Central  Theater — endorsed  by 
officials,  clergy,  public  and  press  as  a  stimulant 
to  health,  happiness  and  prosperity." 

All  the  tie-ups  and  the  merchandise  given 
away  to  advertise  the  laugh  campaign  were 
secured  free  of  charge  in  return  for  cooperative 
advertising. 

The  decorating  of  the  theater  front  was  ef- 
fectively handled.  It  was  elaborately  decorated 
with  electric  light  festoons,  comedy  borders, 
cutouts  and  a  mechanical  clock  over  the  cash 
box  which  bore  a  big  sign.  "It's  Time  to 
Laugh."  On  top  of  the  box  office  was  a  phono- 
graph with  a  Magna-Fox  attachment  which 
plaved  continuously  laugh  records  loaned  by  the 
Okeh  Record  Co.  Cutouts  of  clowns,  balloons, 
streamers,  and  a  variety  of  carnival  decorations 


Getting  the  "Kick" 

AGAIN  the  prize  winners  in  the  Nation- 
al Laugh  Month  Campaign  have 
demonstrated  the  box-office  drawing 
power  of  the  laughter  idea  when  prop- 
erly applied.  By  this  time  the  annual 
event  has  become  a  sort  of  public  insti- 
tution. 

It  only  remains  for  the  live  exhibitor 
to  capitalize  on  the  nation-wide  publicity 
which  has  been  built  up  to  foster  the 
Laugh  Month  celebration.  Here  in  these 
pages  is  found  a  review  of  the  various 
prize  winning  campaigns.  They  were  all 
prize  winners  in  the  truest  sense — for  they 
showed  results  in  greatly  increased  pa- 
tronage. It  is  hard  to  estimate  the  bene- 
fits in  goodwill  that  these  campaigns  of 
merriment  and  joy  automatically  build. 

It  is  significant  that  all  the  prize  win- 
ners in  submitting  their  campaigns  to  the 
Committee  evidence  a  genuine  enthusiasm 
for  the  Laugh  Month  idea.  Perhaps  that, 
after  all,  is  the  secret  of  their  success. 
They  entered  into  the  festivities  in  the 
proper  spirit.  To  them  it  was  not  just 
so  much  extra  work.  They  got  as  much 
fun  out  of  it  as  they  gave  to  their  patrons. 
There  is  a  kick  in  Laugh  Month  for  the 
exhibitor  who  tackles  it  in  the  spirit  of 
fun  and  enthusiasm. 


made  the  lobby  a  very  attractive  spot.  Other 
decorative  features  were  monster  comedy  lan- 
terns, mechanical  figures,  winking  moons  and 
paper   mache   heads. 

Inside  the  theater,  the  atmosphere  was  built 
up  by  having  all  ushers  and  the  musicians 
dressed  in  grotesque  costumes.  After  the  con- 
clusion of  every  performance  consisting  of  com- 
edy acts,  there  was  an  after-piece  in  which  an 
the  ushers  and  musicians  as  well  as  the  per- 
formers participated.  The  performance  would 
conclude  with  a  tremendous  balloon  and  confetti 
shower  from  the  ceiling  of  the  theater. 

Two  comedy  features  were  stressed  during 
both  halves  of  the  week,  and  aided  greatly  in 
putting  the  right  atmosphere  into  the  proceed- 
ings. These  were  Pathe's  "The  Nickel  Hopper" 
and  "Bring  Home  the  Turkey." 

A  real  splurge  in  the  way  of  a  ballyhoo  was 
paraded  for  five  days  in  advance  through  the 
city  and  neighboring  towns,  which  did  a  lot  to 
swell  the  box  office  total.  It  consisted  of  a 
float  of  eight  grotesquely  costumed  figures  fol- 
lowed by  a  24-sheet  perambulator  carrying  the 
laugh  carnival  message  to  the  public. 

By  way  of  a  souvenir,  patrons  were  given  a 
toy  novelty  called  "Tippy  Tom,"  a  comic  clown 
figure  in  the  form  of  a  balloon  which  when  in- 
flated performed  funny  antics.  The  theater  ad 
appeared  on  the  souvenir. 

Then  there  was  a  special  one-sheet  showing 
a  clown  holding  a  sign  which  bore  the  Laugh 
Week   message    with    great    effect. 

All  in  all,  here  was  a  campaign  that  showed 
some  high  grade  showmanship.  It  scored  a 
success  where  success  counts  the  most — right 
at  the  pay  till.  Also  it  walked  away  with  the 
first  prize  of  the  entire  campaign.  Schaefer 
certainly  covered  himself  with  honor,  and  made 
his  theater  talked  about  in  his  community. 


Second  Prize 

CAMPAIGN  BY  C.  P.  SCATES 

Manager,  American  Theater,  Butte,  Mont. 

AN  astonishing  amount  of  newspaper  pub- 
licity was  secured  by  the  winner  of  the 
second  prize  who  concentrated  his  chief  ac- 
tivities on  a  bathing  beauty  contest  in  connec- 
tion with  a  Komedy  Karmval  Week.  The  week 
selected  by  Manager  Scates  was  January  21-28. 

He  started  the  festivities  with  teaser  ads 
reading  "Anything  Can  Happen,"  a  week  in 
advance.  Then  came  a  tie-up  with  the  Winter 
Garden,  a  popular  dance  hall,  which  featured 
a  Harold  Lloyd  similarity  contest.  Lloyd  sent 
a  telegram  which  covered  presentation  of  a 
special  cup  to  the  winner.  The  management  of 
the  dance  palace  distributed  5,000  heralds. 

For  the  bathing  beauty  contest  Butte  girls 
were  offered  an  opportunity  to  try  out  in  the 
Mack  Sennett  comedies.  The  announced  plan 
was  to  pick  three  girls.  The  contest  was  run 
in  cooperation  with  the  Winter  Garden,  the 
finals  being  held  on  the  stage  of  the  American 
theater.  '1  he  winners  were  picked  by  popular 
acclaim  of  the  audience.  Mack  Sennett  sent  a 
telegram  of  congratulation  to  the  winner.  The 
three  winners  appeared  in  a  special  film  which 
was  included  in  one  of  the  news  weeklies  and 
shown  throughout  the  territory.  The  winner 
of  the  first  prize  was  officially  proclaimed  Miss 
Butte,  with  a  possible  chance  to  represent  the 
city  at  the  Atlantic  City  international  beauty 
contest. 

Here  was  where  Scates  scored  his  big  pub- 
licity. All  the  newspapers  played  the  beauty 
contest  up  daily.  All  kinds  of  news  space 
was  secured,  special  articles  with  photos  of  the 
contestants  appearing. 

A  natural  tie-up  on  the  contest  resulted  with 
the  dealer  who  handles  Jantzen  bathing  suits. 
A  special  window  display  was  given,  that  pro- 
moted the  idea  of  selection  of  a  Miss  Butte  to 
represent  the  city  at  the  Atlantic  City  carnival. 
This,  combined  with  the  newspaper  publicity, 
kept  the  public  all  keyed  up  throughout  the 
campaign. 

The  children  were  not  overlooked  in  the 
festival  of  fun.  Over  5,000  numbered  tickets 
were  distributed  to  school  children  for  twelve 
Our  Gang  dolls  that  were  given  away  at  the 
opening  matinee. 

Another  good  stunt  was  a  tie-up  with  the 
Postal  Telegraph,  whose  messengers  distributed 
5.000  telegrams  specially  worded  to  "Mr.  and 
Mrs.  Butte."  The  telegram  stated  the  purpose 
of  the  "Laugh  Month"  campaign,  and  urged 
the  public  to  attend  the  theater  and  appiaud  for 
their  favorite  Butte  girl  in  the  bathing  beauty 
contest. 

The  decorations  of  the  theater  front  were  not 
neglected.  Two  enormous  laughing;  heads  were 
placed  over  the  box  office.  Behind  them  was 
an  amplifier  hooked  up  to  a  phonograph  that 
was  kept  continuously  plaving  laughing  records. 
The  lettering  "Komedy  Karnival"  appeared  in 
big  splurges  all   over  the  theater  front. 

Evervthing  was  aimed  at  a  smashing  finale 
when  the  prizes  were  awarded  for  the  beauty 
contest  winners.  Local  jewelers  furnished  cups 
as  prizes,  which  were  kept  on  display  in  their 
windows.  The  bathing  beautv  contestants  made 
various  appearances  at  the  Winter  Garden  and 
were  featured  throughout  the  week  on  the  thea- 
ter's programs.  In  addition  there  was  the 
Komedy  Karnival  program  that  centered  th<* 
attention  of  the  public  on  the  "Laugh  Month" 
propaganda. 

Even  though  the  weather  was  cold  and  dis- 
agreeable, the  campaign  was  so  strongly  pro- 
moted that  S.  R.  O.  was  the  rule  throughout 
the  week.  Scates  gives  full  credit  to  the  news- 
papers which  supported  him  100  per  cent.    Herr 


THE 


Sunday,  March  27,  1927 


11 


SHORT   REELS    CAN    BE    EXPLOITED 


is  just  another  proof  that  the  editors  are  with 
you  if  you  can  really  show  them  something 
which  will  arouse  genuine  public  interest.  Man- 
ager Scates  certainly  put  his  theater  in  the 
limelight  for  the  period  of  the  contest,  and 
created  a  fund  of  good  will  that  promises  to  aid 
him   for   many   moons  to   come. 


Third  Prize 

CAMPAIGN  BY  CLARK  MUNSON 

Pub.  Director,  Robey  Theater,  Spencer,   W .    Va. 

IN  the  parlance  of  the  street,  we  have  just 
been  knocked  cold  after  looking  over  the 
bearcat  campaign  staged  for  the  complete 
"Laugh  Month"  period  by  Clark  Munson,  pub- 
licity director  for  the  Robey  Theaters  of  Spen- 
cer, West  Virginia.  If  after  reading  this  some- 
body does  not  grab  Munson  to  manage  a  big 
first  run  or  guide  the  publicity  for  a  whole 
doggone  chain  of  houses  then  merit  has  no  re- 
ward and  exploitation  ability  doesn't  mean  a 
darn  tiling  in  this  hectic  business.  Now  get 
set,  for  if  you  are  a  showman  this  campaign  of 
Munson's  will  make  you  dizzy  with  delight. 

This  prince  of  publicity  stepped  right  out  on 
his  own,  got  the  old  bean  working  and  dazzled 
the  citizens  of  his  community  with  some  orig- 
inal ideas  that  had  them  steamed  up  for  the 
full  30-day  period.  And  His  "Family  Album" 
— a  knockout,  a  whiz,  a  pipperino  and  a  coupla 
great  big  wows.  We  hate  to  get  unduly  ex- 
cited, but  wait  and  see  what  the  recital  of 
events  does  to  you. 

Munson  started  off  with  a  proclamation  by 
the  mayor  on  the  opening  day.  Cartoon  slides, 
newspaper  teasers,  press  readers  followed  on 
successive  days.  Then  on  Jan.  1  he  approxi- 
mately issued  500  cardboard  calenders  on  heavy 
yellow  stock.  They  were  special  "Laugh 
Month"  calendars,  and  every  date  square  bore 
a  cut  of  a  funny  character  in  a  laughing  pose. 

Then  every  day  Munson  kept  on  springing  a 
new  one — stock  slides,  comedy  "tributes" 
printed  on  cards,  weekly  program  lines,  window 
tie-ups,  special  marquee  signs,  theater  front 
decorations,  ballyhoos,  and  all  forms  of  news- 
paper publicity.  If  he  overlooked  anything,  it 
must  have  been  because  "Laugh  Month"  gave 
out  before  his  ideas  did. 

One  of  the  street  stunts  was  a  traffic  tag,  300 
of  which  were  tied  on  radiator  caps  of  parked 
cars.  They  read:  "It  is  not  against  the  law  to 
laugh.  Park  at  the  Robey  and  see  yourself  in 
the  'Family  Album'  January  31.  Get  your  share 
of  laughs — it's  Laugh  Month  y'know.  (Signed) 
Chief  of  Public   Happiness." 

A  fine  ballyhoo  was  the  use  of  six  boys  in 
clown  suits,  who  distributed  envelopes  con- 
taining "Laugh  Pills"  to  pedestrians  and  from 
house  to  house.  Inside  was  a  little  red  candy, 
with  a  slip  reading:  "Take  this  little  Laugh 
Pill.  It  will  prevent  you  from  laughing  your 
head  off  when  you  see  Spencer  celebrities  por- 
trayed by  living  models  in  the  "Family  Album" 
at  the  Robey." 

The  big  smash  of  Munson's  campaign  was 
the  climax  staged  on  January  31 — the  "Family 
Album."  He  declares  "it  drew  like  a  plas- 
ter." After  reading  about  the  novelty,  this  can 
readily  be  understood.  All  talent  participating 
were  local  amateurs.  The  characters  imper- 
sonated were  of  prominent  people  who  had 
lived  in  the  locality  for  20  or  30  years,  and  were 
therefore  known  by  reputation  at  least. 

The  "Album"  show  opened  with  the  quar- 
tette softly  singing  off  stage.  Curtain  rises  as 
the  quartette  finished  singing  "Just  a  Song  at 
Twilight."  A  typical  old  fashioned  grand- 
mother was  seen  sitting  in  a  rocker,  with  a  lit- 
tle girl  at  her  side.  Alongside  was  a  table  with 
an  old  fashioned  oil  lamp  burning.  On  the 
table   was  also   a   family   album.      An    immense 


replica  of  this  album  was  in  the  center  of  stage. 
Grandma  started  the  fun  by  saying  to  the 
little  girl:  "Since  January  has  been  set  aside 
all  over  the  country  as  as  Laugh  Month,  I'm  go- 
ing to  show  you  some  pictures,  Dorothy,  in  the 
Family  Album.  I  think  you'll  find  them  amus- 
ing." Here  she  took  the  album  from  the  table 
and  placed  it  on  her  lap.  The  following  bits  of 
dialogue  from  the  skit  show  just  how  mirth- 
provoking   the   "Family   Album"   proved   to   be: 

Child:  Oh,  Grandma!  Aren't  these  pictures  funny? 
Look  at   that    little   fat   man.      Who   is   he? 

Grandmother:  (Motioning  towards  large  replica)  That, 
my  child,  is  one  of  Spencer's  Beau  Brummels  of  long 
ago.  Jennings  Casto  is  his  name.  In  his  prime  he  was 
known  as  Dapper  Dan  and  was  a  favorite  among  the 
ladies.  It  is  said  that  even  today  he  retains  his  coy 
ways. 

Child:  (Looking  intently  at  large  album  on  stage) 
Hasn't  he  a  big  red  nose? 

Grandmother:  That  nose,  my  dear,  came  with  age. 
It  (took  many   a  trip  to  Alvord   in  the  old   days  to  get   it. 

Child:  (Album  closes;  turns  to  grandmother)  Show 
me  some  more,  won't  you?  I'm  having  a  lot  of  fun 
looking   at   these — er — relics. 

Grandmother:  (Turning  to  next  page  in  album).  Here 
is  Dan  Pendleton,  who  has  travelled  all  over  the  country. 
(Cover  opens).  He  is  a  prominent  church  worker  and  gives 
heavily  to  foreign  missions.  He  has  worn  out  two  passes 
on  the  B.  &  O.  and  commutes  daily  to  Parkersburg.  He 
was  admitted  to  the  bar  in  1892  and  has  stuck  to  it  ever 
since.       (Cover    closes.) 


"The  Family  Album" 

IF  any  exhibitor  is  looking  for  a  sure- 
fire stunt  any  time  let  him  glance  over 
Clark  Munson's  "Family  Album"  idea  as 
presented  for  Laugh  Month  at  the  Robey 
in  Spencer,  W.  Va.  It  is  particularly 
adaptable  to  smaller  ocmmunities  where 
everybody  knows  the  local  celebrities. 
The  stunt  lends  itself  naturally  to  com- 
edy, and  will  put  any  audience  in  good 
humor  if  properly  handled.  It  gives  all 
the  notables  in  the  town  a  "break."  One 
of  its  best  features  is  that  it  automatically 
brings  newspaper  publicity.  It  is  natural 
copy  for  any  editor. 


The  foregoing  gives  a  fair  idea  of  the  fun 
contained  in  this  laughing  skit.  It  lampooned 
all  the  old  time  residents  of  the  locality  in  a 
good  natured  way.  They  enjoyed  it  as  much  as 
the  audience.  And  as  for  newspaper  publicity — 
the  papers  were  filled  with  the  "Family  Album" 
stunt  every  day  for  two  weeks  before  the  night 
of  the  preformance. 

The  local  photographer  tied  in  with  a  great 
window  display  on  the  "Family  Album."  The 
window  was  filled  with  old  time  photos.  In  the 
center  was  a  large  card  reading:  "Have  your 
picture  taken  during  January  Laugh  Month  for 
your  family  album.  Then  see  living  models  por- 
tray Spencer  celebrities  in  the  'Family  Album' 
at  the  Robey  Theater." 

The  drug  store  also  had  a  fine  window  dis- 
play showing  old  time  photos,  with  cameras 
and  supplies. 

The  stunt  was  played  up  at  the  box  office, 
on  top  of  which  a  phonograph  was  concealed 
with  repeater  attachment  playing  a  laugh  rec- 
ord. A  sign  in  front  read:  "It's  Laugh  Month, 
and  I'm  laughing  at  the  funny  people  in  the 
'Family  Album.'  "  The  large  replica  of  the  Fam- 
ily Album  used  in  the  skit  was  placed  out  front 
several  days  before  the  performance,  and  had 
everybody  all  keyed  up. 

In  commenting  on  this  novelty  campaign, 
Munson  says:  "The  Family  Album  created  a 
great  amount  of  comment  and  has  done  us  a 
lot  of  good.  It  is  a  perfect  tie-in  with  Laugh 
Month.  The  audience,  which  was  300  per  cent 
larger  than  our  ordinary  Monday  night  at- 
tendance, was  in  a  constant  howl  throughout  the 
entire   presentation." 


And  well  they  might  be.  The  stunt  is  a 
"natural"  for  comedy  purposes,  and  has  all  the 
elements  to  arouse  popular  interest  and  start 
the  crowds  toward  the  till.  It  looks  as  if  this 
"Family  Album"  stunt  will  become  a  stock  fea- 
ture throughout  the  country  on  future  "Laugh 
Month"  campaigns.  But  why  limit  it  to  "Laugh 
Month"?  It  is  one  of  those  ideas  that  will  pull 
any  time  of  year. 


Fourth  Prize 

CAMPAIGN  BY  FRANK   V.  KENNEBECK 

Manager,   Grand   Theater,    Omaha,   Neb. 

A  FTER  proving  a  prize  winner  with  his  cam- 
-£»•  paign  last  year,  Frank  Kennebeck,  manager 
of  the  Grand  in  Omaha,  succeeded  in  qualifying 
again  this  season.  One  of  the  local  papers  gives 
him  credit  for  setting  the  pace  in  his 
city  on  the  Laugh  Month  campaign.  In 
fact  this  publication  says  that  if  any  theater  in 
Nebraska  or  Iowa  has  done  more  to  put  "Laugh 
Month"  over  100  per  cent,  it  hasn't  heard  of  it. 

Kennebeck  selected  the  week  of  January  16 
to  22,  and  called  it  Big  Special  Laugh  Week. 
He  kept  the  National  Laugh  Month  slide  flash- 
ing for  the  entire  .month,  in  addition  to  the 
regular  comedy   slides   with   the  dates. 

He  secured  boys  to  paste  200  Laugh  Month 
stickers,  "January  Is  Laugh  Month,"  with  the 
laughing  face,  on  all  auto  windshields  and  store 
windows  in  close  proximity  to  the  theater  the 
week  before  his  big  week.  He  also  lined  up  the 
boys  who  deliver  newspapers  in  his  section,  by 
placing  a  Laugh  Month  pennant  in  the  frame 
of  their  bicycles.  In  this  way  he  had  moving 
ads  flashing  all  over  the  neighborhood. 

Newspaper  cooperation  was  played  up  strong, 
for  one  editor  happens  to  be  a  progressive  chap 
who  believes  in  the  idea  of  laughter.  In  fact 
he  wrote  a  fine  editorial  on  the  subject,  which 
stated  in  part:  "If  National  Laugh  Month  re- 
sults in  nothing  more  than  the  growing  of  one 
laugh  or  smile  in  each  of  us  where  none  would 
have  grown  before,  the  efforts  of  the  National 
Laugh  Month  Committee  will  not  have  been  in 
vain." 

In  this  newspaper,  the  North  Omaha  Booster, 
which  goes  to  practically  every  home  in  the 
neighborhood  of  the  Grand,  Kennebeck  ran  a 
full  page  on  National  Laugh  Month  with  eight 
merchants'  ads  featured  along  with  his  own 
Laugh  Week  announcement.  The  idea  of  laughs 
and  smiles  was  well  worked  out  in  all  the  ad- 
vertising copy.  This  full  page  was  reprinted 
and  1.500  copies  distributed  as  heralds. 

The  day  before  the  opening  of  the  special 
week  Laugh  Month  window  cards,  one-sheets 
and  three-sheets  were  placed  in  26  different 
store  windows  and  posting  spaces.  The  theater 
front  broke  out  in  a  fine  display.  It  covered  a 
fine,  assortment  of  pennants,  banners,  one-sheets, 
special  cut-outs  of  laughing  faces,  and  a  big 
special  sign  3  feet  x  5  feet,  with  a  background 
of  blue  with  white  letters  reading:  "Big  Laugh 
Week — Special  Comedies — All  This  Week — 99 
44/100  %   Pure  Laffs." 

All  during  the  week  from  the  balcony  win- 
dow an  Orthophonic  Victrola  was  kept  playing 
the  Victor  laughing  record.  On  the  stage  was 
presented  a  quartette,  who  at  the  end  of  each 
performance  closed  with  the  song  "Ho-Ho-Ha- 
Ha-Me-Too."  They  got  the  audience  to  sing 
with  them.  Before  the  week  was  over  this  stunt 
had  the  Laugh  Month  idea  going  a  mile  a  min- 
ute with   the   audience. 

Manager  Kennebeck  says  he  is  well  satis- 
fied with  the  box-office  returns  for  his  work. 
He  concludes  his  comment  on  the  campaign 
by  saying:  "May  every  month  be  a  Laugh 
Month."  Here  is  a  showman  who  knows  the 
box  office  value  of  the  laugh  idea. 


tUAdore 


Him 


GO  AMERICAN 

And  that  goes  for  you,  Mr.  Exhibitor,  as  well  as  for  your 
customers.  You  can't  help  loving  this  little  youngster  with 
his  tousled  head  and  his  infectious  grin  any  more  than  the 
most  sentimental  young  mother  in  your  audience  can  help  it. 
His  smile  is  as  catching  as  the  mumps. 

And  while  you  are  marveling  over  this  baby  star  and  his 
funny  antics,  he'll  be  making  money — real  money — for  you, 
for  there  isn't  a  comedy  star  on  the  screen  today  who  is 
winning  friends  any  faster  than 

"Big  Boy" 


IN 


Juvenile 

♦COMEDIES* 


If  you  fail  to  run  any  of  these 
pictures  your  people  will  miss  a 
lot  of  fun  and  you  will  miss  a  lot 
of  extra  profit. 

"MY  KID" 

"The  best  kid  picture  we  ever 
hope  to  see." — San  Francisco 
Daily  News. 

"OPEN  SPACES" 

"The  talk  of  the  town."— M. 
W.  Larmour,  National  Theatre, 
Graham,  Tex. 


(£)t{A.u:<a>ticrna£.  U-ictuAJiA-s 


"FUNNY  FACE" 

"The  boy  is  uncanny  in  his  un- 
affected yet  convincing  acting." 
—  M.  P.  News. 

"GRANDPA'S  BOY" 

"These  Juvenile  Comedies  can 
easily  be  placed  at  the  head  of  the 
list  of  short  subjects." — 

Motion  Pictures  Today. 

"The  only  trouble  with  his  pic- 
tures is  they  don't  make  'em  fast 
enough." — Detroit  News. 


Member,  Motion  Picture 
Producers    and    Distribu- 
tors of  America,  Inc. 
Will  H.  Hays,  President. 


For  foreign  rights  address 
Far  East  Film  Corporation 
729  Seventh  Avenue, 
New  York,  N.  Y. 


EDUCATIONAL 
FILM  EXCHANGES,  Inc. 


&*&>kuu^. 


President   • 


LLOYD  HAMILTON 

A  Leader 
Among  Leaders 


Educational  Pictures  are,  and 
long  have  been,  recognized  as  the 
leaders  among  short  features. 
Their  stars  are  the  topnotchers  of 
the  field.  And  Lloyd  Hamilton  is 
a  leader  among  them! 

You're  not  experimenting  with 
uncertain  values  when  you  play 


his  name  up  on  your  marquee  or 
in  your  newspaper  advertising. 
You're  dealing  with  a  name  that 
has  been  bringing  them  in  for 
years,  and  with  a  star  that  never 
fails  to  send  them  away  laughing 
and  satisfied.  The  biggest  big 
feature  star  can't  do  more. 


HAM  I LTO  N 

I     f  COMEDIES  *   1 


"JOLLY 
TARS" 


'A  riot,  a  scream,  a  shriek  and  a  wow." 

—EXHIBITORS  HERALD 


THE  SPICE  OFTHE  PROGRAM" 


"TEACHER, 
TEACHER" 


'A  super  comedy  ...  a  riot." 

—NEWPORT  (R.  I.)  NEWS 


"ONE  SUNDAY     "Mr-  Hamnton  is  one  of  the  best  attractions  in 
A  /ATJMTvri))  t'ie  ^e'^  °^  sbort  subjects.   His  comedies  find  an 

iVlwJKrNlJNij  interested  audience  everywhere." 

—MOTION  PICTURES  TODAY 


"PEACEFUL 
OSCAR" 


"Slapstick  and  some  new  gags  done  to  a  nice 
turn." 

—WEEKLY  FILM  REVIEW  (Atlanta) 


and  his  latest 


SOMEBODY'S 
FAULT" 


A  live  wire  comedy  charged  with 
high  voltage  laughs. 


Member,  Motion  Picture 
Producers    and    Distribu- 
tors of  America,  Inc. 
Will  H.  Hays,  President. 


EDUCATIONAL 
FILM  EXCHANGES.  Inc. 

President  "TT 


For  foreign  rights  address 
Far  East  FilmCorporation, 
729  Seventh  Avenue, 
New  York,  N.  Y, 


14 


DAILY 


Sunday,  March  27,   1927 


£xpMt-0-G4am& 


"Big  Boy  Juvenile  Comedies" 
(Educational) 

Educational  has  arranged  new  tie-up  with 
M.  Hohner,  Inc.,  harmonica  manufacturers,  in 
the  nature  of  "Big  Boy  Juvenile  Harmonica 
Contests,"  for  which  purpose  the  former  will 
give  to  exhibitors,  gratis,  a  miniature  harmonica. 

On  it  is  engraved  a  picture  of  "Big  Boy,"  the 
Juvenile  star,  and  the  name:  "Educational  Pic- 
tures." In  addition  to  these  harmonicas,  the 
company  is  also  donating  all  needed  accessories 
and  the  prizes,  consisting  of  several  Hohner 
musical  instruments.  From  three  to  six  of 
these  instruments  are  given  for  each  contest. 

There  are  innumerable  money-getting  angles 
which  can  be  brought  into  play  for  a  contest  of 
this  type.  The  local  school  head  may  be  asked 
to  give  it  his  endorsement,  or  at  least  allow 
application  blanks  and  handbills  to  be  distrib- 
uted in  the  classrooms.  In  some  cities,  the 
mayor  has  proclaimed  a  "Harmonica  Day," 
with  the  exhibitor  presenting  to  the  chief  city 
official,  a  gold  musical  instrument  (supplied 
free  by  Educational).  Music  stores  can  easily 
be  linked  up  to  the  extent  of  setting  aside  win- 
dow displays  exhibiting  the  prizes. 

The  stores  may  be  solicited  for  a  cooperative 
ad  in  local  paper,  and  merchants  in  other  lines 
could  also  be  brought  in.  In  prior  contests, 
merchants  have  contributed  wearing  apparel, 
toys,  sporting  goods,   etc.,  as   additional   prizes. 

A  shipping  tag  may  be  attached  to  the  small 
give-away  harmonicas,  one  side  of  which  gives 
particulars  of  contest  and  other  telling  of  the 
comedy  and  the  showing.  Where  series  of  pre- 
liminary contests  is  held,  winding  up  with  final 
contest,  designate  name  for  each  contest,  indi- 
cating particular  group  of  contestants,  such  as 
"Boy  Scout  Night,"  "Boys'  Club  Night,"  "News- 
boys' Night,"  "Oldtimers'  Night,"  or  "Free  for 
All  Night,"  etc. 

Organize  harmonica  band  among  neighbor- 
hood boys  who  play  the  best.  Have  this  group 
placed  in  charge  of  drillmaster  of  best  known 
local  military  unit,  or  organization,  and  with 
assistance  of  musical  director  of  schools  they 
can  be  assembled  into  group  of  musicians  for 
local  celebration  purposes. 

Arrange  contestants  on  stage  after  fashion 
of  minstrel  show,  without  the  burnt  cork.  This 
will  eliminate  stage  fright  among  the  young 
contestants. 

Have  newspapers  secure  and  publish  pictures 
of  the  mayor  and  others  playing  harmonicas 
with  contestants.  Arrange  for  inter-city  contest 
between  players. 

Should  sufficient  applicants  be  on  hand  be- 
fore the  start  of  the  competition,  they  should 
be  paraded  through  the  streets  behind  a  ban- 
ner calling  attention  to  the  event.  Prevail  upon 
the  local  music  school  to  contribute  a  course 
of  violin  instruction  to  winner.  Local  musi- 
cal instrument  supply  house  might  also  be 
prevailed    upon    to    donate    the    instrument. 

If  broadcasting  facilities  are  available,  secure 
tie-up  for  publicity.  Insert  small  classified  ads 
in  papers,  if  contestants  are  slow  in  sending  in 
applications.  During  contest,  read  telegram 
bearing  challenge  from  another  well  known 
player  who  could  not  appear  on  night  of  con- 


test,  for  a   small   prize.     Allow   children   to   at- 
tend contests  at  special  rates. 

Educational  has  arranged  with  the  Kelmet 
Corp.,  of  New  York,  toy  manufacturers,  where- 
by the  latter  has  placed  on  the  market,  a  line 
of  toys  named  after  "Big  Boy."  These  consist 
of  miniature   true-to-scale   reproductions   of   the 


Song  for  Normand  Pictures 

JOHN  MILTON  HAGEN  and  Marian 
Gillespie  have  composed  a  new  song, 
"Raggedy  Rose",  for  the  Pathe-Mabel 
Normand  two  reeler  of  the  same  name. 
"The  Happiness  Boys",  well-known  to 
radio  listeners  recently  rendered  the  num- 
ber over  the  WEAF  chain  of  stations. 

Exhibitors  are  urged  to  tieup  with 
their  local  music  stores  for  exploitation 
for  the  Normand  comedy.  It  will  appear 
on  piano  rolls,  phonograph  records  and 
sheet  music. 


well  known  "White"  dump  truck,  steam  shovel, 
portable  steam  excavator,  coal  pocket,  crane, 
steam  digger,  fire  engine  and  an  oil  tank  truck. 

The  idea  is  a  marble  guessing  contest.  For 
this  purpose,  theaters  will  be  provided  free, 
with  a  toy  truck  and  a  quantity  of  colored  mar- 
bles with  which  to  load  it.  The  loaded  truck 
may  be  displayed  either  in  the  theater  lobby, 
toy  store  window,  or  at  the  local  White  agency. 

Each  patron  is  given  a  coupon  which  en- 
titles him  to  one  guess  on  the  number  of  mar- 
bles in  the  truck.  The  arrangement  provides 
for  the  distribution  and  collection  of  the  cou- 
pons at  both  the  toy  store  and  theater  so  that 
each  will  derive  some  trade.  Of  course,  the 
winner  is  the  person  guessing  the  number,  or 
nearest   to  it. 


"The   Collegians" 
(Universal) 

Arranged  with  newspaper  to  conduct  a  con- 
test to  determine  the  most  popular  amateur 
athlete  in  Waukegan  and  North  Chicago.  Bal- 
lots were  printed  in  paper  each  day  and  were  to 
be  filled  out  and  returned  to  newspaper.  As 
votes  began  to  pour  in,  the  story  of  the  con- 
test was  headed  each  day  with  the  score  of 
the  leading  athletes.  Keen  rivalry  soon  de- 
veloped and  the  contest  became  the  talk  of 
the  town. — Academy,  Waukegan,  111. 
*         *         *         * 

Tied  up  with  "Yale  Daily  News,"  student 
newspaper  of  Yale  University,  and  also  three 
shops  catering  to  student  trade.  Large  an- 
nouncements in  the  paper  invited  student  pa- 
trons to  vote  for  the  most  popular  man  attend- 
ing Yale.  "Base  your  decision,"  ran  the  copy, 
"on  athletic  accomplishment,  social  celebrity  or 
campus  prominence." 


Theater  offered  first  prize  of  silver  loving  cup 
inscribed  with  the  name  of  Carl  Laemmle,  Jr., 
and  the  cooperating  shops  gave  a  man's  dress- 
ing gown  and  tennis  racquet  as  subsequent 
prizes.     Paper  gave  lots  of  space  to  stunt. 

In  addition,  management  put  two  big  Mack 
trucks  on  the  street  before  series  opened.  These 
had  24-sheets  mounted  on  sides  and  they  pa- 
trolled city  for  several  days.  Also  used  a  billing 
campaign  of  25  24-sheets,  SO  threes,  10,000 
heralds  and  3,000  pennants,  plus  heavy  adver- 
tising.— M.  Pinkus,  Olympia,  New  Haven. 

*  *         *         * 

Arranged  a  "clean  sports  contest"  with  local 
newspapers.  Silver  cup  was  offered  for  best 
essay  of  300  words  on  how  to  keep  amateur 
sports  clean  .  Several  pairs  of  tickets  were  also 
given.  Contest  was  heavily  publicized  to  sport 
fans. — Capitol,    Richmond,   Va. 

*  *         *         * 

Contest  idea  to  determine  best  and  most 
popular  athlete  in  the  town  was  sold  to  "The 
Eve.  Sun,"  which  started  off  with  front  page 
stories.  Silver  cup  purchased  for  the  winner 
was  placed  on  display  in  local  jewelry  store 
window.  Ballots  for  voting  were  printed  in 
"The  Sun."  Superintendent  of  schools  became 
interested  and  sponsored  the  idea  in  schools. 
Two  of  the  series  were  screened  at  a  Rotary 
luncheon  before  they  started  playing  and  each 
member  was  told  to  bring  as  a  guest  of  the 
theater,  a  working  boy  of  the  town.  The 
Rotarians  immediately  began  pushing  the  ath- 
letic contest. 

After  three  weeks  of  excited  balloting,  the 
award  was  made,  presented  to  the  winner  by 
the  mayor,  attended  by  the  president  of  the  city 
council,  the  superintendent  of  schools  and  rep- 
resentatives of  the  Lions,  American  Legion, 
Rotary  Club  and  Kiwanis  on  the  stage. — L 
Marshall  Baker,  Colonial  and  Empire  Theaters, 
Winchester,    Va. 

*         *         * 

The  entire  senior  class  of  the  Arkansas  Agri- 
cultural &  Mechanical  College  was  recently 
the  guests  of  this  theater  at  the  showing  of  the 
second  episode  of  "The  Collegians,"  and  was 
asked  by  the  management  to  send  in  any  criti- 
cisms they  might  have  on  the  picture.  The  ma- 
jority of  the  class  wrote  letters,  and  the  Strand 
had  some  excellent  material  for  a  display  in 
the    lobby. — Strand,    Jonesboro.    Ark. 

*  *         *         * 

Tied  up  with  Glenville  High  School  for  a 
ten-week  cooperative  exploitation  campaign  that 
took  in  every  branch  of  the  senior  high  school 
activities  and  kept  the  1,800  students  interested 
in  the  stunt,  the  picture  and  the  theater.  Every 
Friday  night  was  College  Night  during  the  run 
of  the  Collegian  series.  The  first  Friday  night, 
the  Glenville  High  crack  athletic  team  gave  an 
exhibition  of  gym  work  on  the  stage  while  sev- 
eral hundred  rooters  occupied  the  balcony.  The 
organist  played  a  special  arrangement  of  the 
school  songs  for  the  occasion.  The  High  School 
principal  has  given  permission  to  use  the  main 
bulletin  board  for  announcements  of  "College 
Stunt  Nights."  The  teachers  have  been  in- 
structed to  pass  handbills  of  the  events  in  each 
room.  Subsequent  stunts,  one  to  be  staged 
each  Friday  night  for  ten  succeeding  Fridays, 
will  include  the   Glenville   High  School  band  of 


THE 


Sunday,   March  27,   1927 


U 


40  pieces,  the  girls'  gymnasium  exhibition,  glee 
clubs,  string  clubs  and  so  on  down  the  line  of 
school  activities. — Kenneth  Reid,  Doan  Theater, 
Cleveland. 


"The  Fire  Fighters" 
(Universal) 
The  Miflinburg  Hose  Co.  put  a  truck  on  the 
street  Saturday  afternoon — the  serial  opened 
Monday — with  banners  on  each  side  advertis- 
ing the  picture  and  several  firemen  on  board  to 
give  greater  interest  to  the  ballyhoo.  They 
paraded  all  Saturday  afternoon  and  even  visit- 
ed a  number  of  small  towns  in  the  vicinity  and 
wherever  they  went  they  distributed  heralds  on 
the  coming  serial. — H.  M.  Ralston,  New  Thea- 
ter, Miflinburg,   Pa. 

*  *         *         * 

Arranged  a  special  children's  party  for  open- 
ing of  this  serial.  At  the  close  of  the  first  epi- 
sode, the  manager  spoke  to  the  children  about 
the  recent  theater  fire  in  Montreal,  giving  them 
sound  advice  on  what  to  do  in  case  of  fire.  He 
was  followed  by  the  representative  of  an  in- 
surance company  who  gave  a  short  talk  on  fire 
prevention. 

Then,  the  manager  invited  any  in  the  audience 
who  wished  to  come  upon  the  stage  and  enter- 
tain with  a  song,  dance,  or  story.  Nearly  20 
boys  and  girls  responded  and  prizes  were 
awarded  those  adjudged  the  best  by  the  audi- 
ence— Peter   Latchis,   Colonial,   Keane,    N.    H. 


"The  House  Without  a  Key" 
(Pathe) 
Extra  newspaper  advertising  and  publicity 
one  week  in  advance.  Snappy  production  stills, 
posters  and  special  handbills  were  also  placed 
in  the  lobby  a  week  prior  to  the  opening.  A 
simple  stunt  that  attracted  attention  was  the 
placing  of  a  miniature  house  in  the  lobby  and 
advertising  prizes  to  anyone  with  a  key  that 
would  unlock  the  doors. 

*         *         *         * 

Caliope  ballyhoo  as  an  attention  getter  proved 
its  worth  in  exploiting  the  opening  of  this  ser- 
ial. On  the  day  of  the  matinee  opening,  a  steam 
caliope  was  engaged  to  be  driven  through  the 
immediate  neighborhood  being  parked  inter- 
mittently in  front  of  the  house.  Broadside 
banners  on  each  side  of  the  machine  told  of  the 
serial's  opening. — M.  Porter,  Miles  Standish 
Theater,  Minneapolis,  Minn. 
*         *         * 

Mailed  a  teaser  key  tag  to  a  selected  list  of 
patrons  one  week  before  opening  date.  On  the 
tag  was  inscribed: 

"Have  you  the  right  key? — It  is  valuable  to 
you.  If  this  key  will  unlock  the  mystery  lock 
in  the  lobby  of  the  Liberty,  you  will  receive  a 
pass  for  ten  Saturdays  during  the  run  of  the 
new  Patheserial,  'The  House  Without  a  Key'." 

The  drawing  power  of  the  stunt  was  realized 
when  a  big  majority  of  the  tags  were  brought 
back  when  patrons  tried  their  keys. — R.  L. 
Nellis,   Liberty,   Washington,    Ind. 


"The  Nickel  Hopper" 
(Pathe) 

Attractive  lobby  shadow  box  was  used, 
painted  in  gay  colors  with  a  laughing  clown 
head  predominating,  presenting  carnival  atmos- 
phere. This  shadow  box  was  placed  in  theater 
lobby  several  days  before  the  "all  comedy 
show,"  and  carried  the  following  lettering: 
"Have  you  noticed  that  the  Liberty  shows  the 
very  best  in  comedies  and  "A  laugh  a  day  keeps 
the  doctor  away."  In  center  of  the  box,  along- 
side the  large  clown  head,  was  a  cut-in  space, 
cleverly  lighted  and  containing  photographs  on 
each  individual  comedy  on  the  bill.  Titles  of 
the  films  and  the  stills  were  automatically 
changed. — Bob  Hutchinson,  Liberty  Theater, 
Oklahoma   City,  Okla. 


#&*l 


DAILY 


15 


Exploit-O-Grams  Chart 

A  READY  guide  for  exploitation  to 
short  subjects  of  every  description. 
The  chart  is  based  on  stunts  published  in 
Exploit-O-Grams  Department  of  THE 
FILM  DAILY.  Where  exhibitors'  files 
are  not  complete,  duplicate  copies  will  be 
sent  free  upon  request. 

The  listing  is  of  value  because  the 
stunts  can  be  applied  to  all  types  of 
shorts.  Unless  otherwise  specified,  dates 
are  for  1926: 


Title 


Ace   of    Spades    

Amundsen's   Polar  Flight 

Baby    Be    Good     

Bar-C   Mystery    


Blue   Boy 


Blue     Eagle     

Buried   Treasure    

Buster    Brown     

Byrd's    Polar    Flight    

Casey  of  the  Coast   Guard 

College    Boob    

Collegians      


Dog's    Life     

Famous  Melody   Series 


Felix    the    Cat     

Fighting    Marine     

Fighting  With   Buffalo   Bill 


Fire  Fighters 
Fox  Newsreel 
Green    Archer 


House    Without    a    Key    .  . 
Juvenile     Comedies     


Mona    Lisa     

Newlyweds    Quarantined 

Nickel    Hopper    

Non-Stop    Flight     

On    Guard    


Our    Gang    

Pathe's      "Comedy      Carnival 

Circus"    

Perils    of   the    Wild    

Pilgrimage    to    Palestine    . . 
Radio     Detective     


Distributor  Date-of 

Issue 

.  Universal     June    24 

.Pathe    June    8,    15 

.  Educ'l    June    9 

.  Pathe    Sept.    5 

Oct.    8 

.  Educ'l    Sept.    13,  26 

Nov.    4 
Dec.    5 

.  Universal     Oct.    29 

.  Pathe    Dec.    5 

.  Universal     Dec.    28 

.  Pathe    Sept.     5 

.  Pathe     June     14 

.  F.    B.    O Dec.    7 

.Universal    Dec.    5,    26 

(1927)  Jan.  11,  16,  17 
(1927)  Feb.  6 
(1927)    Mar.   27 

.  Pathe    Sept.    8 

.  Pathe June    14 

Spet.     5 

.Educ'l    July   16 

Sept.    5 

.  Pathe     Nov.    5 

Dec.    5 

.  Universal    Oct.    7 

Dec.    5 
.Universal    ...(1927)    Mar.   27 

.  Fox    June    8 

.  Pathe    June    8,    9,    10 

15,     18 
'Sept.    5 

.  Pathe    (1927)    Feb.    6 

(1927)    Mar.    27 

.  Educ'l     July    30 

Sept.    5 

Dec.    5 

(1927)    Mar.   27 

■  Educ'l    Dec.    5 

.Universal    Sept.    16 

.Pathe (1927)    Mar.    27 

.  F.    B.    O June    8 

.  Pathe    ....     (1927)    Mar.    27 

Oct.    21 

Dec.    5 

Pathe    Sept,    21,    29 


Will    Rogers'    Comedies 
Safe    Haven     


Saturday   Afternoon 
Snowed     In      


Somewhere   in    Somewhere 

Songs   of    Ireland    

Strings    of    Steel     

Treasures  of  the  Vatican    . 
The    Vision    


Weatherproof   (Sportlight) 


Pathe    (1927)     Mar.    27 

.  Universal    Sept.    26 

.  Pathe    June    16 

.  Universal    June    19,    29 

Aug.    5 

Sept.     3,     5 

Nov.   12 

Dec.     5 

.  Pathe    (1927)    Mar.    27 

.  Mitchell-Morris  Prod.    Aug  26 

Sept.    5 

.  Pathe    Sept.    9 

.  Pathe    Tune    7 

Oct.    5 

Dec.    5 

.  Pathe    Sept.    5 

.  Universal     Aug.     6 

Sept.    5 

.  Pathe    (1927)    Mar.    27 

.  Educ'l    Tune    11 

"Sept.  5 
.Pathe    (1927)    Mar.    27 


"Treasures  of  the  Vatican" 
(Pathe) 

Under  the  signature  of  Dr.  Vincenzo  Fago,  a 
series    of   advertisements    in    the    form    of    open 


"Meet  Felix"  Buttons 

For  distribution  especially  to  children, 
Educational  is  offering  buttons  for  $12 
per  thousand,  for  use  in  exploiting  "Felix" 
cartoons.  This  price  includes  the  follow- 
ing imprint:  'Meet  Me  at  the  Blank  The- 
ater." 


letters  appeared  in  newspapers,  announcing  that 
"Treasures  of  the  Vatican"  had  been  obtained 
for  showing  in  Little  Rock,  provided  a  suitable 
place  for  the  presentation  could  be  secured. 
These  ads  explained  the  nature  of  the  picture 
and  the  advantages  that  would  accrue  from 
its  showing.  Then  the  theater  ran  this  copy 
addressed  to  Dr.  Fago: 

"We  can  offer  you  the  Palace  Theater  for 
this  exhibition.  We  feel  that  the  citizens  of 
Little  Rock  will  appreciate  viewing  the  won- 
derful works  of  Raphael,  Michael  Angelo,  Cell- 
ini and  other  artists  of  past  days." 

A  preview  of  the  production  was  held  before 
Catholic  dignitaries  and  art  students.  In  all, 
the  campaign  was  a  most  forceful  one,  the  ad- 
vertisements creating  big  advance  interest. — 
Gene    Finley,    Palace,    Little    Rock,    Ark. 


"Weatherproof" — Rice  Sportlight 
(Pathe) 

Because  of  the  many  bowling  scenes  in  this 
picture,  and  the  appearance  of  Mort  Lindsey, 
a  noted  bowler,  a  tie-up  was  arranged  with  the 
largest  bowling  alleys  in  town,  whereby  several 
thousand  cards,  with  the  following  matter, 
were  distributed  by  G.  O.  Francisco,  owner  of 
the   alleys: 

"Bowlers!  Do  you  actually  know  what  hap- 
pens when  you  ball  hits  the  pins?  Mort  Lind- 
sey, retired  world's  champion  bowler,  a  good 
friend  of  mine,  has  registered  in  slow  motion 
pictures,  what  does  happen  and  offers  some 
clever  trick  shots.  This  film,  a  Grantland  Rice 
Sportlight,  is  at  the  Rialto  theater  this  week. 
Just   thought   you'd  like   to  know." 

The  bowling  alley  proprietor  also  used  hand- 
painted  signs  announcing  this  Sportlight,  plac- 
ing them  around  his  alleys. — Walter  Brandson, 
Rialto,   Omaha. 


"Will  Rogers  Travelogue  Series" 
(Pathe) 

The  "Democrat  &  Chronicle,"  which  uses 
the  McNaught  Syndicate  Service,  the  latter 
supplying  the  daily  comedy  telegrams  to  the 
public,  was  tied  up  in  a  valuable  newspaper 
campaign,  which  resulted  in  a  three-fold  pub- 
licity benefit,  as  it  embraced  the  Rogers  two- 
reelers,  the  theater  and  the  newspaper.  Theater 
ran  trailers  simultaneously  with  the  showings 
in  consideration  of  free  advertising  space  given 
it  by  the  paper.  The  trailer  read:  "Read  the 
humorous  sayings  of  Will  Rogers  in  the 
"Democrat  &  Chronicle."  The  paper  pub- 
lished each  day  during  the  run  of  the  series, 
immediately  under  the  box  carrying  the  "Poet 
Lariat's"  humorous  remarks,  the  following: 

"See  Will  Rogers,  our  unofficial  ambassador 
abroad,  in  'In  Dublin'  all  this  week  at  the  East- 
man theater.  (The  title  of  the  film  was 
changed  each  week.) — Eastman  Theater, 
Rochester,    N.   Y. 

*         *         *         * 

"How  many  words  can  you  assemble  from 
the   letters  'Willrogers'?" 

This  was  the  question  which  confronted  read- 
ers of  the  local  paper,  in  a  tie-up.  A  whole 
page  of  cooperative  advertising  was  solicited 
in  connection  with  the  tie-up. 

Opening  the  campaign  on  Monday,  the  editor 
gave  front  page  boxed  space  to  announcement 
of  Will  Rogers  spelling  contest,  heading  it 
with:  "Stratford  Theater  Tickets  Are  Free." 
After  extolling  virtues  of  Rogers  as  a  wit  ,the 
story  related  the  news  that  the  theater  had  se- 
cured the  series.  The  cooperative  ad  nage  came 
in  for  a  break  when  the  announcement  referred 
readers  to  use  it  as  a  dictionary. 

Theater  carried  eight-column  strip  across  top 
of  cooperative  page  and  several  merchants  ran 
trade  announcements  that  tied  in  Rogers.  In- 
terest was  maintained  on  Tuesday  and  Wednes- 
day with  front  page  stories.  Special  stories 
continued  for  a  week,  finally  announcing  the 
winners.  —  Stratford  Theater,  Poughkeepsie, 
N.   Y. 


aa»uck:  out/77/ 

Bobby  Vernon  Comedy 

As  the  magician's  assistant 
Bobby  is  a  riot  ~  the  lau6hs 
are  Fast  and  furious. 
One  of  Bobby  Vernons  best. 


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"THE  SPICE  OFTHE  PROCRAM" 


round 


/W^CHMSTIE 

SAlIORBEWARI^ 

Billy  Dooley  Camecbr 

The  runaway  street  car  has 
them  off  their  seats  -A  comedian, 
that  hits  the  bullseye  every  time,, 
and  this  one  is  a.  bell  ringer: 


with  Christie  Comedies 


Member  Motion  Picture  Producer!  and  Distributor*  of  America,  Inc.  -Will  H.  Hays,  President 


18 


THE 


-&W 


DAILY 


Sunday,  March  27,  1927 


Next  Season— What? 

Bs   FRED    oi  IMBY 

Short   Subject   Sales   Manager 

Metro-Coldwyn  \dayer 

WIDER  selection  and  better  prod- 
uct— that,  in  a  sentence,  is  the 
short  subject  outlook  for  next  season. 
It  will  be  a  period  of  intense  compe- 
tition in  production  and  distribution 
— and  the  greatest  quality  year  that 
exhibitors  and  the  public  have  known. 
Evidence  of  the  intention  to  empha- 
size quality  is  already  manifest.  liven 
now  this  is  so  much  a  factor  in  next 
season's  planning  that  self-defense, 
if  nothing  else,  will  force  it  into  a 
position    of    first    importance. 

It  would  he  a  little  short  of  fool- 
hardy for  any  distributor  to  attempt 
to  satisfy  future  market  conditions 
with  microbe  product.  Metro-Gold- 
wyn-Mayer,  as  an  illustration,  is  put- 
ting quality  ahead  of  all  other  con- 
siderations— comparatively  few  units 
hut  each  one  distinctive;  only  a  few 
releases — but  every  release  a  mas- 
terpiece. That  is  a  basis  on  which 
our    selling   will    be    done. 

Nicholas  M.  Schenck  did  not  feel 
that  it  was  desirable,  from  a  distribu- 
tion stand-point,  to  experiment — 
therefore,  we  are  starting  with  a  se- 
ries of  short  subjects  that  are  con- 
ceded to  he  one  of  the  market's  recog- 
nized leaders. 

Hal  Roach's  name  on  our  com- 
edies is  the  best  possible  guarantee 
of  consistent  and  stabilized  value — 
and  the  fact  that  the  facilities  of  the 
Hearst  organization  will  be  back  of 
the  M-G-M  News  makes  its  quality 
secure.  No  one  will  question  that 
Mr.  Hearst  and  Mr.  Roach  are  both 
progressive  and  abreast  of  the  times. 
They  fully  understand  the  situation 
now  confronting  the  distribution  of 
short  subjects  and  market  require- 
ments, therefore,  are  planning  accord- 
ingly. Mr.  Roach  is  committed  to  a 
definite  program  of  comedies  which 
will  give  them  the  quality  standards 
of  longer  subjects.  Mr.  Hearst  al- 
ready has  his  world  organization 
hard  at  work  on  plans  that  will  give 
an  entirely  new  conception  of  news 
reel  service. 

The  exhibitor  will  find  quality 
short  subject  buying  easier  this  sea- 
son than  it  has  been  in  the  past. 
Metro-Goldwyn-Mayer  is  making  it 
possible  for  him  to  contract  for  both 
features  and  short  subjects  with  the 
same  salesmen.  A  further  saving  of 
time,  trouble  and  money  will  be  ef- 
fected through  consolidated  ship- 
ments as  a  result  of  dealing  with  one 
distributor  for  the  theater's  entire 
program. 

The  whole  trend  of  the  industry  is 
very  definitely  progressive — feature 
production  seems  almost  to  have  at- 
tained perfection  and  now,  under  the 
impetus  given  in  the  last  few  years 
by  pioneers  like  Mr.  Roach,  the  trend 
of  improvement  is  toward  short  sub- 
jects. Along  with  this  comes  better 
business  methods  and  economies  in 
distribution. 


Pathe   Offers   Special  Short  for   Lent 

"The  23rd  Psalm",  a  single  reel 
subject,  is  on  the  current  Pathe  re- 
lease schedule.  It  is  especially  ap- 
propriate for  Lent  and  Easter.  The 
story  is  woven  around  Bethlehem  and 
lerusalem. 


Boost  Your  Trade  with  the  Kiddies; 

Here's  A  Selected  List  of  Films  to  Help  You 

NUMEROUS  better  films  clubs  and  important  civic  associations  interested 
in  furthering  the  better  films  movement,  regularly  publish  lists  of  pic- 
tures which  they  endorse.  From  these  endorsements,  a  combined  list  of 
25(1  short  subjects  has  been  compiled  by  the  M.  P.  Producers  &  Distributors 
of  America — the   Hays  organization.      All   suitable  for   showings   to  children. 

Eleven  associations  are  covered,  including  Better  Films  Committee 
Atlanta;  Better  Films  Committee,  Columbia,  S.  C;  Better  Films  Commit- 
tee, Jacksonville,  Fla.;  Better  Motion  Picture  Council,  Cincinnati;  Cali- 
fornia Federation  of  Women's  Clubs,  Los  Angeles;  Federation  of  Women's 
Clubs,  Motion  Picture  Committee;  Louisiana  Federation  of  Women's  Clubs. 
New  Orleans;  National  Committee  on  Better  Films,  New  York;  Nationa1 
Indorsers  of  Photoplays;  Samopic  Club,  New  York,  and  West  Coast  Thea- 
ters, Inc.,   Public   Relations  Dept,   Los  Angeles. 

The  endorsed   films   and   their  distributors  follow: 


PICTURE    PRODUCER 


NO.  OF 
REELS 


African    Huntsmen    (Pathe)  1 

Alice    Charms   the    Fish    (F.    B.    O.)  1 

Alice  Cuts  the   Ice    (F.    B.   O.)  1 

Alice  Helps  the  Romance   (F.    B.   O.)  1 

Alice   in   the   Woolly   West    (F.    B.    ().)  1 

Alice's    Monkey    Business    (F.    B.    O.)  1 

Alice  Plays    Cupid    (F.    B.    O.)  1 

Alice's    Spanish    Guitar    (F.    B.    0.)  1 

All    Star    Freaks    (Educational)  1 

Amidst    the    Million    (Pathe)  1 

Animal    Celebrities     (Pathe)  1 
Animated   Hair   Cartoon    (Red   Seal)                 t/ 

Ant,    The     (Educational)  1 

Ant    Lion,    The    (Educational)  1 

Arabia's    Last    Alarm    (Fox)  2 

Baby   Be   Good    (Educational)  2 

Baby    Blues    (Educational)  2 
Bachelor    Daddy    (Educational) 

Bachelors'     Babies     (Educational)  2 

Back    Stage    (Pathe)  2 

Ball    and    Bat    (Pathe)  1 

Balto's   Race  to   Nome    (Educational)  2 

Barnyard    Follies    (Pathe)  1 

Bear    Cats    (Educational)  2 

Bee,    The    (Educational)  1 

Below    Zero     (Educational)  2 

Beryl    Coronet,    The     (Educational)  2 

Beware     (Educational)  2 

Big   and   Little    (Pathe)  1 

Biting    the    Dust    (Pathe)  1 

Bobby    Bumps    &    Co.    (Educational)  1 

Bonehead,    The    (Educational)  2 

Bugville   Field    Day    (Pathe)  1 

Bull's    Eye    (Pathe)  1 

Buster's    Sleigh    Ride    (Universal)  2 

Butterfly,    The    (Educational)  1 

Call    of    the    Wild    (Pathe)  2 

Canary    Islands    (Fox)  1 

Case   of    Identity,    A    (Educational)  2 

Cat's    Whiskers,    The    (F.    B.    O.)  1 

Chase,    The    (Educational)  2 

Clean    Up    Week    (Pathe)  1 

Cleaning    Lip    (Educational)  2 

Clod    Hopper,    The    (Educational)  2 

Copper    Beeches,    The    (Educational)  2 

Cornfed     (Educational)  2 
Crazy   Quilt  of  Travel,    A    (Educational)           1 

Curses    (Educational)  2 

Deep    Stuff    (Pathe)  1 
Dinky   Doodle  and    the    Little    Orphan 

(F.  B  O.)  1 
Dinky  Doodle  in  the  Wild  West  (F.  B  O.)  1 
Dinky   Doodle's    Bed    Time    Story    (F.B.O.)      1 

Dirty    Hands    (Educational)  2 

Dizzy   Daisy    (Educational)  2 

Don't    Pinch    (Educational)  2 

Down  to   Damascus    (Fox)  1 

Dragon    Alley    (Educational)  2 

Dynamite    Doggie    (Educational)  2 

Earth's    Oddities    (Educational)  1 

Earth's    Other    Half    (Educational)  1 

East    Is    Best    (F.    B.    O.)  1 

Easy    Pickin's     (Educational)  2 

Eight    Cylinder    Bull     (Fox)  2 

Empty   Heads    (Educational)  1 

Excess    Baggage    (Educational)  2 

Fares    Please    (Educational)  2 

Felix    the    Cat    Comedies    (Educational)  1 

Fight    That    Failed,    The    (F.    B.    O.)  2 

Fire    Away    (Educational)  2 

Flirting    with    Death    (Red    Seal)  2 

Fly,     The     (Educational)  1 

Flying   Fool.   The   (Fox)  2 

Framed    (Educational)  2 
From   A.   to  Z    in    Filmdom    (Educational)        1 

Frozen   Waters    (Educational)  1 

Goat    Getters,    The    (Educational)  2 

Grandpa's    Girl     (Educational)  2 

Great    Guns    (Educational)  2 

Half    a    Shave    (Educational)  2 

Happy-Go-Luckies     (Pathe)  1 

Have   a    Heart    (Educational)  1 

Hello    Hollywood    (Educational)  2 

Heroes    of    the    Sea  1 

Hi-Fliers     (Educational)  1 

High    Gear    (Educational)  2 

His    First    Car    (Educational)  2 

His    Private    Life    (Educational)  2 

Hodge    Podge    Series    (Educational)  2 


Hooked     (Educational)  2 

Hot    Feet    (Educational)  I 

Hot    Times    in    Iceland    (Pathe)  1 

In   a    Drop    of    Water    (Educational)  1 

In    Dutch    (Pathe)  1 

In   Sunny   Spain    (Fox)  1 

In    the    Spider's    Grip    (Educational)  2 

I    Remember    (Short    Films    Syndicate)  1 

Iron    Mule,    The    (Educational)  2 

Junior    Partner,    The    (Educational)  2 

Kid   Speed    (Educational)  2 

Koko  the    Barber    (Red   Seal)  1 

Ladybird,  The    (Educational)  1 

Lady   of    Lyons,    N.    Y.    (F.    B.    O.)  2 

Look    Out    (Educational)  1 

Lots  of  Knots    (Educational)  1 

Magic    Lamp,    The    (F.    B.    O.)  1 

Maid    in    Morocco     (Educational)  2 

Marionettes     (color)     (Educational)  1 

Mexican    Melodv    (Educational)  1 

Misfit    Sailor,    The     (Educational)  2 

Monkey    Business    (Educational)  1 

Mosquito,    The    (Educational)  1 

Movies,    The    (Educational)  2 

Mule's   Disposition,   The    (F.    B.    O.)  1 

Mythical    Monster,    A    (Educational)  2 

Neptune's  Nieces    (Pathe)  1 

Noah's    Athletic    Club    (Pathe)  1 

Off    His    Seat    (Educational)  2 

Oh    Teacher     (Educational)  2 

On    Edge    (Educational)  2 

On    the   Ice    (Pathe)  1 

Our    Gang    Comedies     (Pathe)  2 

Our    Six-Legged    Friends    (Educational)  2 

Over   the   Plate    (Pathe)  1 

Peeking   at    the    Planets    (Educational)  1 

Pigskin     (Educational)  2 

Planting    Season,    The    (Pathe)  1 

Poland,    a    Nation    Reborn    (Fox)  1 

Props'   Dash  for  Cash    (Educational)  1 

Putting  on  Dog  (Fox)  1 
Red    Headed    League.    The    (Educational)         2 

Red    Pepper    (Educational)  2 

Roaring   Lions    (Fox)  2 

Rock   of   Ages    (Pathe)  1 

Rough    and    Ready    (Educational)  2 

Runaway    Balloon    (Pathe)  1 

Savage   Love    (Educational)  2 

Sea   Legs    (Educational)  2 

Ship    Shape    (Educational)  1 

Short   Chanee    (Educational)  2 

Sit   Tight    (Educational)  2 

Sky   Tribe    (Fox)  2 

Slippery  Feet  (Educational)  2 
Snapshots   of   the    Universe    (Educational)         1 

Snookum's    Outing    (Universal)  2 

Soap    (Pathe)  1 

Songs    of    Scotland    (Pathe)  1 

S.    O.    S.    (Pathe)  1 

Spider,    The    (Educational)  1 

Spirit   of   Play,  The    (Pathe)  1 

Sportlight    (1    reel    Series)     (Pathe)  1 

Story-Teller,    The     (Educational)  1 

Sweden    Today     (Fox)  1 

Sweet    Marie    (Fox)  2 

Sweet    Pickle,    A    (Pathe)  2 

Tender  Feet  (Educational)  2 
Tiny   Tour   of   the    U.S.A.    (Educational)  1 

Tootsie  Wootsie    (Educational)  3 

Topsy-Turvy  Travel    (Educational)  1 

Tourist,  The  (Educational)  2 
Trail  of  the  Gods,  The  (Cranfield  &  Clarke)  1 
Trail  of  the  North   Winds    (Nell    Shipman)      2 

Transcontinental  Flight   (Pathe)  1 

Travel    Treasures    (Educational)  1 

lTprising    Generation,    The    (Pathe)  2 

Village   School.   The    (Educational)  1 

Voice   of   the   Nightingale    (Educational)  1 

Waiting    (Educational)  2 

Wake    Up    (Educational)  1 

Watch    Dog-Doo   Dads,   The    (Pathe)  1 

Watch    Out    (Educational)  2 

White   Waters    (Nell   Shipman)  2 

Who's    Which    (Educational)  1 

Why   Elephants   Leave   Home    (Pathe)  2 

Why    Hurrv    (Educational)  2 

Why  Kids  Leave  Home   (Pathe)  1 

Wild    America    (Fox)  1 

Wild    Beasts   of    Borneo    (Educational)  2 

Wildcat    Willie    (Educational)  2 

Wild    Game    (Educational)  2 

Yellow    Race,    The    (Educational)  2 


A  Place  in  the  Sun 

Bs  ELMER  PEARSON 
Vice  Pres.  &  Gen'l  Mgr.  of  Pathe  Exch.,  Inc. 

AT  last  short  subjects  are  to  have 
their   place   in   the   sun. 

With  all  the  theater-owning  dis- 
tributors in  the  short  subject  business 
it  is  inevitable  that  they  will  be  well 
exploited  to  the  theater  and  by  the 
theater  to   the  public. 

That  such  exploitation  will  fre- 
quently transcend  that  of  the  feature 
is  a  foregone  conclusion. 

The  box  office  possibilities  never 
have  been  fully  realized  upon — that 
they  will  be  now  brings  great  cheer 
to  all  friends  of  the   short  subject. 

Present  short  subject  distributors 
may  flatter  themselves  that  they  were 
on  the  right  track  from  the  fact  that 
some  of  their  producers  have  been 
selected  to  produce  for  the  new- 
comers   in    this    field. 

Making  and  distributing  short  sub- 
jects is  a  specialty,  the  same  as  any 
vocation  and  requires  even  more 
genius  and  experience  than  the  ad- 
mittedly difficult  but  easier  task  of 
satisfactory    dramatic    production. 

Lavish  sets  and  many  extras  are 
the  frequent  salvation  of  otherwise 
dramatic  flops,  but  it  takes  something 
besides  mere  money  to  make  a  suc- 
cessful  comedy. 

With  the  coming  of  the  greater 
box-office  importance  of  present 
short  subjects  will  come  a  realization 
that  short  subjects  of  much  greater 
magnitude  and  unusual  novelty  is  the 
next   logical   step. 

Feature  length  pictures  frequently 
cost  a  hundred  thousand  dollars  per 
reel — many  people  have  had  attrac- 
tive ideas  for  unusual  short  subjects 
costing  upwards  of  such  amount  ner 
reel  but  no  one  has  had  the  financial 
courage  to  make  them  simply  be- 
cause the  industry  would  not  con- 
template a  box-office  expectancy 
based  upon  such  costs. 

The  time  will  come  when  a  "Ben 
Hur"  or  a  "Rough  Riders"  will  share 
rentals,  reel  for  reel,  with  short  sub- 
jects, especially  made  or  selected  for 
presentation  with  such  subjects. 

The  entrance  of  theater-owning 
distributors  into  the  short  subject 
field  is  more  evidence  of  the  theaters' 
desire  to  be  heard  in  production  mat- 
ters. 

It  will  take  some  time  during 
which  many  mistakes  will  be  made 
before  that  more  direct  voice  will  be 
crystallized  into  satisfactory  results, 
but  eventually  progress  will  be  made 
and  a  much  smaller  percentage  of 
poor   pictures   follow. 

The  total  short  subject  film  rentals 
will  increase  greatly.  Theaters  will 
require  less  elaborate  presentations, 
bringing  them  back  to  motion  pic- 
tures, as  against  their  present  oper- 
atic   tendencies. 

The  industry  occupies  a  pretty 
solid  position  even  though  its  busi- 
ness moves  frequently  appear  kaleid- 
oscopic necessitating  quick  judgment 
and  prompt  action  on  the  part  of 
would-be   leaders. 


The    61st    "Our    Gang"    Comedy 
"Tired    Business    Men"   is   the   title 
of  the  new  "Our  Gang"  Pathe  com- 
edy, the  61st  made  by  these  youngs- 
ters.    It  is  ready  for  release. 


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DAILV 


Sunday,   March  27,   1927 


Competition  an  Aid 

By  GERALD  K.   RUDOLPH 
Publicity    Manager,    Fox    Film    Corp. 

"That  the  short  subject  has  come 
into  its  own  and  is  now  conceded  to 
be  one  of  the  important  features  of 
the  complete  theater  program,  there 
is  not  the  slightest  duobt.  The  en- 
trance of  two  of  the  leading  produc- 
ing corporations  into  the  short  sub- 
ject field,  bears  out  the  fact,  if  noth- 
ing else. 

When  great  corporations  appro- 
priate the  finances  required  to  es- 
tablish a  complete  short  subject  unit, 
that  in  itself  is  sufficient  evidence 
that  they  believe  the  public  wants 
short  subjects.  In  the  opinion  of 
Fox  executives,  the  advent  of  more 
short  subjects  will  mean  improved 
quality  of  product.  Competition  will 
cause  producers  to  cull  the  fields  for 
the    best    material. 

For  the  past  several  years  Fox 
has  maintained  a  complete  short  sub- 
ject department  at  its  West  Coast 
and  New  York  studios.  Two-reel 
comedies,  Varieties  and  other  sub- 
jects are  made  on  the  coast,  while 
Fox  News  is  compiled  at  the  New 
York  office.  Winfield  R.  Sheehan. 
general  manager,  who  is  in  charge  of 
production  on  the  West  Coast,  has 
mapped  out  an  ambitious  short  sub- 
ject program  for  the  coming  spason 
announcement  concerning  which  will 
be  made  at  the  time  of  the  annual 
convention. 


"Meeting   the    Responsibilities   of 
Leadership" 

By  BERT   WEISS 
Artclass    Pictures    Corp. 

SHOWMEN  who  know  their  onions 
are  going  to  put  special  adver- 
tising pressure  on  their  short  sub- 
jects this  year.  They  are  going  to 
get  behind  them  and  plug  them  not 
let  them  come  out  of  the  can  cold 
as  thev  used  to  and  thev  are  going 
to  realize  that  the  time  has  gone  by 
when  any  showman  can  afford  to 
overlook  what  the  "short"  can  do  for 
him  at  the  old  box-office. 

Those   who   don't   do   so   are    going 
to    see   their   competitors   get    aboard 
the  short  subject  bandwagon  and  the 
chagrin  will  be  all  theirs.     The  short 
subject   is    going   to   prove    the    salva 
tion   of   many   a   showman    this    vear 
Why?      Simplv    because    it    is    going 
to  supply  the  element  of  audience  pn 
tertainment  in  which  so  manv  of  the 
loudly-touted,    much    over-advertised 
big.     expensive,     features     are     sadly 
lacking. 

This  is  to  be  the  biggest  year  the 
great  little  features  have  ever  had 
for  just  this  reason.  The  exhibitor 
that  doesn't  appreciate  this  fact  is 
going  to  miss  out  on  a  lot  of  jack 
at   his   box   office. 

"Meeting  the  responsibilities  of 
leadership"  is  the  slogan  chosen  for 
the  line-up  of  short  product  which 
Weiss  Brothers  Artclass  Pictures  is 
sponsoring  this  year  for  the  1927-28 
season. 


Pathe  Starts  Serial 
"The  Hawk  of  the  Hills."  a  new 
Patheserial,  has  been  placed  in  work 
under  direction  of  Spencer  Bennet. 
The  film  will  be  released  early  next 
fall  in  ten  chapters  of  two  reels  each. 


A  New  Order 

By  HAL  HODES 

Sales   Director-Short   Product   Dept.    Universal 

Pictures   Corp. 

fPHE  old  order  changeth  and  the 
-*-  heretofore  neglected  short  sub- 
ject is  at  last  coming  into  its  own. 

The  short  subject  is  at  once  the 
oldest  and  newest  form  of  enter- 
tainment the  industry  knows.  The 
oldest,  because  it  was  in  the  form  of 
the  twenty-five  to  fifty  foot  subject 
our  parents  found  film  entertainment. 
The  newest,  because  the  development 
of  the  one  and  two  reeler  during  the 
last  two  years  has  introduced  a 
totally  new  type  of  short  product  to 
the  industry. 

This  development  has  been  made 
possible  by  the  insistent  demand  up- 
on the  part  of  the  producers  and  dis- 
tributors that  the  exhibitor  waken  to 
the  box-office  possibilities  contained 
in  the  short  subject.  It  is  a  fact  that 
the  exhibitor  of  two  and  three  years 
ago  had  very  little  appreciation  of 
the  money  value  possessed  by  the 
one  and  two  reeler.  These  were 
merely  regarded  as  fillers.  They  are 
still  so  regarded  by  many  so-called 
showmen,  but  even  these  men  are 
rapidly  discovering  the  assets  which 
their  brother  exhibitors  have  discov- 
ered. 

For  instance,  the  manager  of  the 
Rialto,  Washington,  D.  C.,  decided 
that  Snookums,  the  youngster  of  the 
"Newlyweds  and  Their  Baby"  com- 
edies could  be  converted  into  an  im- 
mediate box  office  asset.  Followed 
a  tie-up  with  the  Washington 
"Times"  wherein  that  daily  ran  a 
baby  contest  which  brought  forth 
hundreds  of  photographs  of  Wash- 
ington babies,  the  parents  of  which 
thought  resembled  Snookums.  The 
contest  aroused  so  much  interest 
that  the  pictures  became  front  page 
stuff. 

The  serial  has  always  been  known 
to  possess  definite  value  as  a  busi- 
ness builder,  but  seldom  has  the  ex- 
hibitor gone  out  of  his  way  to  put 
the  initial  episodes  over  in  a  big  way. 
At  Sharon,  Pa.,  where  our  exploita- 
tion man  helped  J.  C.  Fisher,  man- 
ager of  the  C.°'urnma  effect  a  tie-up 
with  the  local  newspaper  on  "The 
Silent  Fiver",  prizes  were  offered  to 
children  for  the  best  pictures  of  Sil- 
ver Streak,  the  dog  star.  This  con- 
test attracted  so  much  attention  that 
it  became  front  page  news,  with  the 
result  that"  The  Silent  Flyer"  drew  a 
better-than-feature  crowd  to  the  box- 
office. 

The  record  scored  by  "The  Col- 
legians" is  now  well  known.  Yet. 
this  series  would  have  merely  passed 
as  another  group  had  not  exhibitors 
been  appraised  of  the  publicity  and 
tie-up  value  they  possessed.  I  have 
before  me  the  newspaper  "ad"  writ- 
ten by  L.  Marshall  Baker,  manager 
of  the  Colonial  and  Empire,  at  Win- 
chester. Va.  Baker  thought  so  high- 
lv  of  "The  Collegians"  that  not  onlv 
did  he  give  this  series  half  of  the  ad 
space  used,  but  featured  it  over  the 
feature.  The  reason  for  this  display 
was  the  loving  cup  offered  by  Baker 
for  the  most  popular  athlete  in  the 
town.  Every  boy  and  girl  became  a 
plugger  for  his  or  her  athletic  fav- 
orite and  in  so  doing  became  a 
plugger  for  Baker's  theaters. 

The  newsreel  has  also  been  neg- 
lected but  it,  too,  is  now  coming  into 


A  Laugh  a  Day 
Keeps  the  Doctor  Away 

JANUARY  has  been  desig- 
nated as  Laugh  Month  by 
the  motion  picture  industry, 
and  Smalley's  Walton  Theater 
is  pleased  to  announce  that  the 
best  in  comedy  attractions  has 
been  booked  for  your  enter- 
tainment during  January.  Al- 
so, we  are  using  one  good  joke 
a  day  on  our  screen.  Send  in 
your  jokes  and  receive  a  pass 
for  each  one  accepted.  Name 
and  address  must  accompany 
all  jokes.  None  can  be  returned 
if  unsuited  for  our  needs. 


The  above  announcement  was  a 
stunt  in  the  Laugh  Month  campaign 
of  Smalley's  Walton  Theater,  Wal- 
ton, N.  Y.  This  idea  of  "a  joke  a 
day"  on  the  screen  is  good  for  any 
small  town. 


its  own.  The  dailies  use  big,  black 
type  announcing  the  latest  events  be- 
cause they  know  it  helps  circulation. 
The  newsreel  contains  the  same 
events,  but  the  exhibitor  too  often 
has  been  content  to  let  the  patron  find 
out  for  himself.  An  exhibitor  in  the 
Middle  West  has  discovered  that  this 
part  of  his  program  can  be  made  to 
draw  its  share  of  the  daily  receipts. 
Using  the  International  News  Week- 
ly, he  made  up  some  one  sheets  by 
cutting  put  and  posting  up  the  scream- 
ers which  the  newspapers  had  used. 
Not  onlv  did  these  one  sheets  re- 
fresh the  memory  of  the  passersbv 
but  they  prompted  them  to  enter  the 
theater  to  get  the  animated  details. 
The  experiment  has  caused  this  show- 
man to  make  these  home-made  one- 
sheets  a  permanent  fixture. 

This  renewed  interest  on  the  part 
of  showmen  in  the  short  subject  has 
had  an  important  effect  upon  Uni- 
versal's  production  plans.  Because 
of  it.  our  schedule  for  the  1927-28 
season  calls  for  the  greatest  invest- 
ment we  have  ever  made  in  short 
product. 

Summed  up,  it  can  all  be  stated  in 
the  following  words:  "What  the  ex- 
hibitor gets  out  of  his  shorts  in  thf 
way  of  cash,  is  represented  directly 
in  ratio  to  the  thought  and  the  time 
he   spends   in   getting  back   of   them." 


Original  "Abie"  Players  in  New  Film 
Hollvwood — Three  of  the  origins' 
cast  of  "Abie's  Irish  Rose"  are  ap- 
pearing in  the  third  of  a  series  of 
Tewish  comedies  now  being  produced 
for  Pathe  by  Hal  Roach,  under  di- 
rection of  Leo  McCarev.  The  play- 
ers include:  Max  Davidson,  who  is 
being  featured;  Lillian  Elliot  and  Sid- 
ney Franklin.  The  two-reeler  now 
in  work  is  as  yet  untitled,  but  two 
others  which  have  already  been  fin- 
ished are  "Why  Girls  Say  No"  and 
"Jewish   Prudence". 


Charley  Chase  Finishes  New  Comedy 
Hollywood — Charlev  Chase  has 
completed  his  latest  Roach  two  reel 
comedy,  untitled.  It  is  a  domestic 
farce  and  Martha  Sleeper,  1927 
"Wampas  Babv  Star",  appears  as  op- 
posite lead.  Others  are  Eugene  Pal- 
lette  and  Oliver  Hardy.  Fred  Guoil, 
a  Roach  director,  is  preparing  an- 
other comedy. 


Sees  Wider  Market 

By  LEE  MARCUS, 
Short  Subject  Sales  Mgr.,  F.B.O. 

IF  anyone  questions  the  perman- 
ency of  the  short  subject  as  a  fea- 
ture of  box-office  entertainment  he  is 
not  abreast  of  the  times. 

The  coming  season  will  see  the 
short  subject  take  on  ever  greater 
importance  than  in  the  past.  The 
desirability  of  the  short  feature  is 
founded  upon  a  fundamental  psycho- 
logical fact.  The  world  loves  to 
laugh.  The  world,  moving  fast  in  its 
daily  life,  wants  its  entertainment  in 
the  same  lively  form.  The  short 
subject  feature  such  as  F.B.O.'s  Wit- 
wer  subjects  and  Bowers  comedies, 
fills  this  ever-increasing  need  in  all 
theaters  throughout  the  world. 

"Laugh  Month"  unquestionably 
gave  impetus  to  the  swift-gaining 
popularity  of  the  short  subject.  I 
have  found  a  splendid  reaction  to  the 
"Laugh  Month"  campaigns  in  my 
frequent  tours  of  the  country. 

I  predict  that  the  coming  season 
will  be  the  greatest  in  the  history  of 
the  industry  from  the  standpoint  of 
the  short  feature  subject. 


Fox  Units  Active 

Hollywood — Resumption  of  com- 
edy activities  at  the  Fox  Studio  finds 
six  companies  shooting  and  a  number 
of  others  getting  ready  for  spring  and 
summer,  according  to  George  E. 
Marshall,   supervising  director. 

Benjamin  Stoloff  has  completed  and 
is  titling  "A.  W.  O.  L.",  a  five-reel 
comedy  based  upon  the  more  humor- 
ous phases  of  the  World  War. 
Sammy  Cohen  and  Ted  McNamara 
are  included  in  the  cast.  Gene  Cam- 
eron and  Betty  Francisco  have  the 
romantic  leads.  The  cast  includes 
Holmes  Herbert,  Judy  King,  Jerry 
Madden  and  others. 

Other  comedies  now  in  production 
include: 

"Not  the  Type",  a  Van  Bibber 
story,  featuring  Earle  Foxe  and  Vir- 
ginia Whiting.  Jess  Robbins  is  di- 
recting. 

"Extra — Extra!"  featuring  Jerry 
Madden  and  Leliah  Lewis.  This  is 
directed  by  Zion  Myers. 

"The  Midnight  Kangaroo",  a  Jules 
White  production,  featuring  Gene 
Cameron  and  Sally  Phipps. 

Harry  Sweet  is  directing  the  latest 
"Helen  and  Warren"  release,  with 
Kathryn  Perry  and  Allan  Forrest  in 
featured  roles. 

Ray  Flynn  has  launched  an  Imper- 
ial comedy,  with  a  carefully  chosen 
cast,  while  Eugene  Forde  is  cutting 
and  titling  "Girls",  an  O.  Henry  com- 
edy with  Richard  Walling  and  Sally 
Phipps  in  leading  roles. 

Marshall  announces  that  the  next 
few  weeks  will  be  the  most  active  in 
the  history  of  Fox  Films  comedies 
Virtually  every  unit  in  the  comedy 
division  will  be  in  work  within  a 
short  time. 


Another    Van    Bibber    Started 

The  newest  Van  Bibber  two-reel 
Fox  comedy  is  "Not  the  Type,"  with 
Earle  Foxe  and  Virginia  Whiting  in 
the  leads.  Jess  Robbins  is  the  di- 
rector. 


ews 


T  has  been  so  consistently  good  that  everyone 
thought  it  could  not  be  improved. 

BUT— 

Have  you  been  following  the  recent  numbers? 

It's  better  than  ever. 

Always  the  most  interesting  of  all  pictures, 
now  with  its  even  greater  brilliance,  and  the 
prestige  of  16  years  of  public  approval  behind 
it,  it's  the  best  picture  you  can  put  in  your 
house. 


TWICE  A  WEEK 

and 

TWICE  AS  GOOD 

Pafhepicture 


THE 


22 


-c&H 


DAILY 


Sunday,  March  27,  1927 


The  Coming  Season 

By    EMANUEL    COHEN 

Director,  Short  Feature  Production 

Famous  Players-Lasky  Corp. 

TO  an  observer  of  our  business  it 
would  seem,  from  present  de- 
velopments, that  the  coming  year  has 
a  great  many  changes  in  store  for 
not  only  those  engaged  in  the  busi- 
ness but  for  the  theater  patrons.  In 
this  particular  instance  the  cause  is 
probably  more  interesting  than  the 
result.  When  all  of  the  leading  pro- 
ducers and  distributors  of  moving 
pictures  evidence  an  interest  in  short 
feature  production,  it  would  certainly 
follow  that  there  has  been  a  decided 
demand  on  the  part  of  the  consumer, 
the  public,  for  this  type  of  entertain- 
ment. 

There  has  been  just  that.  When 
we  realize  that  these  same  producers 
have  for  years  concentrated  their  ef- 
forts and  devoted  their  entire  en- 
ergies to  the  development  and  im- 
provement of  feature  length  produc- 
tions, we  can  properly  assume  that 
the  inexorable  law  of  demand  as  the 
basis  of  supply  has  made  them  con- 
sider the  advisability  of  entering  in- 
to this  field  which  for  many  years- 
they  practically  ignored.  The  fact 
is  that  an  up-to-date  exhibitor  in 
planning  his  shows  now  finds  it 
necessary,  in  order  to  please  his 
audience,  to  include  products  hereto- 
fore known  as  short  subjects,  so  as 
to  give  a  diversified  and  complete 
entertainment.  It  is  not  merely  the 
feature  that  hereafter  will  draw  the 
public  to  the  box-office,  but  the  com- 
plete entertainment  that  is  offered, 
comprising  features,  short  features, 
presentations   and   so  forth. 

These  short  features,  merely  be- 
cause they  are  shorter  in  length,  have 
had  to  suffer  in  comparison  with  the 
longer  pictures,  not  only  in  the 
amount  of  attention  that  has  been 
given  to  them  by  the  exhibitor  but 
also  in  the  efforts  to  improve  and 
develop  them  by  the  producer.  But 
with  the  greater  interest  in  short 
features  and  the  resulting  increase 
in  importance  being  attached  to  them 
by  the  progressive  and  successful 
showman,  we  are  witnessing  also  a 
corresponding  improvement  in  their 
quality.  It  is  manifest  to  any  student 
of  our  business  that  improvement  in 
quality  is  bound  to  come  as  a  re- 
sult of  the  increased  number  of  pro- 
ducers that  are  interesting  themselves 
in  this  class  of  product.  It  is  com- 
petition only  that  is  responsible  for 
the  great  improvement  in  the  quality 
of  the  feature  productions  of  today 
over  those  made  during  the  earlier 
years  of  our  business.  The  man  who 
makes  the  best  features  has  the  call 
on  the  best  theaters  and  is  able  to 
secure  a  much  wider  distribution, 
thereby  enabling  him  to  still  further 
improve  the  class  of  his  product  by 
making  possible  the  expenditure  of 
greater  sums  in  his  production.  It 
is  inevitable  that  this  same  principle 
will  govern  the  quality  of  the  short 
feature  productions  for  the  next  few 
years. 

There  is  no  need  for  any  alarm 
on  the  score  of  over-production  in 
short  features  from  any  present  in- 
dications. It  will  be  some  time  be- 
fore the  actual  number  of  releases 
falling    under    this    classification    will 


"  Time-Saver" 
Reviews 

/^ONCISE,  comprehensive 
reviews  of  the  entire 
short  subject  field  on  cur- 
rent releases  are  presented 
on  the  next  page.  Brevity 
is  their  keynote.  The  FILM 
DAILY  "time-saver"  re- 
views are  being  read  by  ex- 
hibitors. Experience  has 
shown  that  these  abbrevi- 
ated reviews  serve  the  busy 
showman  better  than  more 
lengthy  criticisms.  They 
cover  the  general  theme, 
"spot"  the  highlight  and 
give  the  box-office  angle. 


reach  tht  number  of  the  longer  fea- 
ture subjects,  and  surely  the  same 
co-operative  methods  and  policies 
ttiat  nave  been  so  helpful  to  tne  lea- 
Liire  producers  tor  the  last  tew  years 
will  also  help  the  producers  ot  the 
shorter  product.  By  more  intensive- 
ly advertising  and  exploiting  this  type 
ot  product,  not  only  by  the  produc- 
ers and  distributors,  but  by  the  ex- 
hibitors themselves,  it  is  certain  that 
a  much  greater  demand  for  them  can 
be  created  than  we  are  now  enjoying. 
It  goes  without  saying  that  Famous 
Players  Lasky  Corp.  will  be  a  very 
important  factor  in  developing  this 
increased  interest,  and  it  will  of 
course  be  the  aim  of  its  Short  Fea- 
tures Department  to  produce  and  dis- 
tribute only  that  type  of  product  that 
will  reflect  credit  to  our  industry  and 
tend  to  round  out  the  entertainment 
offered   to   the   public   in   the   theater. 

For  the  coming  season  Paramount 
will  produce  and  distribute  only  a 
limited  number  of  short  features 
which  will  be  carefully  selected  to 
fit  in  a  complete  well-balanced  pro- 
gram of  entertainment.  An  exhibitor 
will  be  able  to  book  our  features  and 
all  of  our  short  features  and  not  have 
too  much  any  one  week;  we  can  thus 
provide  him  with  the  complete  mo- 
tion picture  part  of  his  entertainment. 
In  addition,  the  economy  effected 
by  the  ability  of  an  exhibitor  to  get 
his  entire  program  from  one  dis- 
tributor is  by  no  means  a  negligible 
factor  in  the  increased  demand  we 
expect  for  this  type  of  product.  Many 
small  theaters  that  are  now  open  but 
one  day  a  week,  owing  to  the  neces- 
sity of  purchasing  their  programs 
from  more  than  one  distributor,  will 
find  that  the  saving  in  expressage  or 
other  carrying  charges  alone  may  be 
sufficient  to  enable  them  to  under- 
take   opening    an    additional    day. 

This  coming  season  will,  therefore, 
witness  the  development  of  the 
"complete  program  of  entertainment" 
idea  and  will  also  tend  to  greater 
economy  and  efficiency  in  distribu- 
tion. 


A  Change  Forward 

By   E.    »'.  HAMMONS 
President,    Educational    Film    Exchanges,    Inc. 

NATURALLY  the  whole  industry 
is  wondering  "what's  going  to 
happen"  in  the  short  features  field. 
The  greater  interest  displayed  in  short 
features  by  exhibitors  themselves  has 
brought  new  interest  into  this  field, 
and  new  and  greater  competition. 

There  is  no  reason,  however,  for 
confusion  in  the  exhibitors'  minds. 
While  there  will  undoubtedly  be  a 
greater  amount  of  short  feature  prod- 
uct, there  will  also  be  a  greater  de- 
mand for  short  feature  product  and 
better  theater  exploitation  of  it. 

In  the  present  situation,  if  there  is 
to  be  any  change  in  the  average  qual- 
ity of  short  features,  it  is  bound  to 
be  a  change  upward.  In  fact,  pro- 
ducers who  are  going  to  survive 
through  the  next  year  or  two  on  a 
sound  and  profitable  basis  are  only 
those  who  consistently  keep  quality 
uppermost  in  their  plans  and  policies. 
The  great  theater  connections  of  some 
of  the  big  distributing  organizations 
now  entering  the  field  will  have  very 
much  less  to  do  with  the  ultimate 
development  of  this  field  than  will 
this  question  of  pure  quality.  The 
investments  in  the  theaters  that  make 
up  these  great  chains  are  so  tremen- 
dous that  these  circuits  themselves 
can  afford  to  book  short  features  on 
no  consideration  except  their  enter- 
tainment and  box-office  value. 

There  is  one  development  of  great 
importance  to  the  whole  industry 
which  may  be  looked  for  as  a  natural 
result  of  these  same  theater  connec- 
tions. The  theaters  are  houses  which 
influence  to  a  considerable  extent  the 
advertising  habits  and  practices  of 
theaters  everywhere,  and  these  big 
circuit  houses  are  certain  to  pay  more 
attention  to  the  advertising  and  ex- 
ploitation of  short  subjects.  They  can- 
not limit  such  exultation  to  those 
short  subjects  coming  from  the  dis- 
tributing companies  with  which  they 
are  affiliated.  Their  short  feature  ad- 
vertising policy  must  take  in  all  such 
subjects  which  they  play.  And  the 
inevitable  result  is  going  to  be  a  gen- 
eral improvement  of  theater  exploita- 
tion of  the  whole  show,  with  a  new 
and  better  understanding  of  the  value 
of  short  features  to  the  box  office. 
This  in  turn  means,  of  course,  a  more 
conscientious  booking  of  short  feat- 
ures generally  and  at  the  same  time 
the  playing  of  a  greater  number  of 
short  features  and  a  greater  reliance 
upon  these  briefer  pictures  in  the 
building  of  programs. 

After  all,  the  important  current  de- 
velopments in  the  short  feature  field 
are  only  a  speeding  up  of  a  general 
development  which  has  really  been 
in  progress  for  several  years  already. 
Even  though  the  apparent  interest  on 
the  exhibitors'  part  in  short  features 
at  the  time  the  Educational  chain  of 
exchanges  was  established  seven 
years  ago  was  not  nearly  so  extensive 
as  the  interest  displayed  today,  it  was 
nevertheless  apparent  to  me  that  the 
quality  short  feature  must  play  an  in- 
creasingly important  part  in  theater 
growth.  That  this  was  true  has  been 
amply  demonstrated,  not  only  by  the 
present  changes,  but  throughout  the 
last  seven  years  by  the  steady,  un- 
failing growth  of  Educational.     Edu- 


cational has  consistently  year  after 
year  extended  its  service  until,  from  a 
beginning  of  less  than  six  thousand 
accounts  in  1922,  it  has  grown  to  its 
present  position  of  serving  regularlv 
13,000  theaters  in  the  United  States 
and  Canada. 

Educational  has  always  been  the 
pioneer  in  the  short  subject  field  and 
I  feel  that  we  are  entitled  to  take  a 
certain  amount  of  just  pride  in  the 
tremendous  growth  of  the  short  sub- 
ject. And,  too,  I  feel  that  we  are 
entitled  to  take  pride  in  our  position 
of  being  the  only  true  specialists  in 
our  line — the  only  big  distributing  or- 
ganization whose  sole  interest  lies  in 
the  briefer  pictures.  The  position  of 
a  specialist  in  the  motion  picture  in- 
dustry is  little  different  from  that  of 
the  specialist  in  any  other  business. 
The  manufacturer  who  specializes  in 
one  definite  line  is  generally  credited 
with  doing  better  in  that  line  than  the 
one  who  covers  a  multitude  of  differ- 
ent lines.  And  so  Educational,  with 
its  long  experience  handling  short 
features  exclusively  is  going  ahead 
confidently  with  its  plans  for  the  next 
year  feeling  sure  of  maintaining  its 
position  in  the  industry  as  far  as  the 
short  feature  is  concerned. 


Artclass  Busy  on  Line-up 

With  eight  production  units  in 
work,  Artclass  is  rapidly  cleaning  up 
next  year's  short  subject  product. 
Dallas  M.  Fitzgerald  has  just  com- 
menced the  first  of  the  "Adventures 
of  Craig  Kennedy"  series,  by  Arthur 
B.  Reeves,  and  featuring  Robert 
Eraser.  The  first  is  "The  Silent  t 
Bullet." 

West  Bros,  have  three  units,  mak- 
ing new  comedies  for  the  "Winnie 
Winkle's,"  "Izzie  and  Lizzie's"  and 
"Hairbreadth  Harry's."  Two  releases 
of  the  new  series  of  "Lucky  Strike" 
two-reel  comedies  are  completed. 
Wm.  Brown  is  finishing  his  first  of 
Jimmy  Aubrey  "Barnyard  Animal" 
comedies. 


New    Stern    Bros.    Series 

"Keeping  Up  with  the  Joneses," 
the  new  series  of  comedies  to  be 
made  for  Universal  by  Stern  Bros., 
and  adapted  from  "Pop"  Momand's 
newspaper  comic  strip,  has  been 
launched.  The  cartoon  characters 
are  portrayed  by  Harry  Long,  Stella 
Adams,  Addie  McPhail  and  Gene 
Laymon.  The  new  comedies  will 
be  part  of  next  year's  releases.  More 
than  half  will  be  completed  before 
summer. 


First  "Beauty  Parlor"  Finished 

The  first  episode  of  "The  Beauty 
Parlor"  short  reel  series  was  com 
pleted  this  week  at  F.  B.  O.  Arvid 
Gilstrom,  who  directed  "The  Wise- 
crackers"  group,  is  alternating  with 
Reggie  Morris  in  the  direction  of  the 
new  batch.  Al  Cooke  and  Kit  Guard 
work  opposite  Thelma  Hill,  Lorraine 
Eason  and  Danny  O'Shea. 


Jerry  Madden  Making  "Extra-Extra!" 
Jerry  Madden,  Fox's  three-year  old 
feature  player  has  started  a  new 
comedy.  It  is  titled  "Extra-Extra!" 
and  Zion  Myers  is  directing  this  two- 
reeler. 


Sunday,  March  27,  1927 


THE 


■zzm 


DAILY 


23 


REVIEWS  OF  NEW  SHORT   SUBJECTS 


"Jane's  Hubby" 
Stern    Bros. — Universal 
Passable  Laugh  Fodder 
Jane  and  Charlie  elope.     Dad  hears 
of  it  and  throws   Charley  out  of  the 
house,  who  then  returns  disguised  as 
colored  maid  and  commences  to  mix 
into    the    household    affairs.      In    the 
end,    the    bridal    pair    are    blissfully 
joined   in   jail.      Charley    has   person- 
ality   and    this    compensates    for    the 
dog-eared    use    of   skirts   in    order    to 
create  humor;   but   there  ought  to   be 
a  law  prohibiting  male-women  in  the 
movies,  except  for  Syd  Chaplin. 


"Hot    Lightning" 
Mermaid — Educational 
Fast  Action 
Type  of  production.  .  .2  reel   comedy 
'Like  its  name,  this  offering  moves 
speedily,    and    collects     quite     a    few 
laughs    on    the    way.       Clem     Beau- 
champ    is    featured.      He    has    a    love 
affair    with    a    guest,    but    the    house 
detective    who    does    not    know    that 
Clem    is    the    new    manager,    makes 
things    hot     for     him.       The     windup 
offers   some   good   effects   with   stage 
mechanics. 


"A  Small  Town  Princess" 

Sennett— Pathe 

Some  More  Hollywood 

Type  of  Production.  .  .  .2  reel  comedy 

We  see  in  this  one  a  mustacheless 

Billy    Bevan,    always    a    questionable 

point  as  a  draw  in   comparison  with 

the  comedian  of  the  walrus  creepers. 

As  it  is   Billy   gets   very  little  chance 

to   distinguish   himself.      As   is   usual 

in  the   Sennett  way  we  get   sets  and 

scenic  trimmings  worthy  of  a  feature. 

Good  average  fare. 


"The   Magician"— Fables— Pathe 

Superlatively  Clever 
Type   of  Production 1   reel   ani- 
mated cartoon. 

This  is  by  far  one  of  the  funniest, 
one  of  the  most  cleverly  drawn  and 
one  of  the  most  imaginative  reels  of 
animated  work  done  by  the  modern 
Aesop.  The  gags  are  of  the  unex- 
pected variety  that  can't  fail  to  bring 
the  laughs,  the  plot  is  fanciful  bur- 
lesque, and  the  sheer  drawings  have 
a  entertaining  quality.  Don't  miss 
this  one.     It's  a  natural. 


"Sailor  Beware!" 

Billy  Dooley — Educational 

Good  Gags 

Type  of  production.  .  .  .2  reel  comedy 

In  this  one  Billy  Dooley  continues 

his   hectic    career    as   a   goofy    sailor. 

The  fun  centers  around  a  guinea  pig 

which    Billy    is    bringing    to    his    girl 

from    foreign    lands.      The    highlight 

is    the    way    the    comedian    uses    the 

harmless    animal     to    scare    his    big 

burly   rival.     Billy   Dooley   is  steadily 

improving  his  technique.     He  has  the 

personality     and     the     originality     to 

make   him   stand   out. 


"Hitting  the   Trail" 

Life  Cartoon — Educational 

Hobo  Humor 

Type  of  production  ....  1  reel  cartoon 

Relates   the   adventures  of  Nibbins 

and  Pal,  his  dog,  who  go  on  a  tramp 

and  ride  the  rails.     Most  of  the  fun 

is  built  around  a  pancake   stand,  and 


the  efforts  of  the  two  animated  char- 
acters to  get  a  meal  without  paying 
for  the  pancakes.  This  cartoon  de- 
velops a  definite  situation  and  works 
it  out  with  a  good  deal  of  humor.  It 
is  better  than  most  of  the  series  that 
have .  preceded   it. 


"An  African  Adventure" — Ufa 

Wild  Beasts  At  Home 

Type   of    Production ....  1    reel   trave 

logue. 

Into  the  African  Jungles  with  the 
Ufa  cameramen  to  see  some  of  the 
zoo  favorites  and  how  they  behave 
"at  home"  is  the  course  in  "An  Afri- 
can Adventure."  The  trip  is  the  fam- 
iliar expedition  type  with  the  explor- 
ers shown  trekking  their  way  to  the 
haunts  of  the  zebra,  the  chimpanzee, 
the  corba,  and  others  of  the  jungle 
family.  Interesting  but,  by  this  time, 
quite  conventional. 


"Be    My    Wife" 
Stern    Bros. — Universal 
Good  Situation 
Type  of  production.  .  .  .2  reel  comedy 
A  new  slant  is  given  to  the  situa- 
tion of  the  boss  being  invited  out  to 
dine  at  the  home  of  the  clerk  who  is 
trying     to     work     him     for     a     raise. 
Charley  King  is  the  featured  comed- 
ian, and  delivers  a  good  performance 
with   lots  of   snap   and   laughs.      The 
windup     is     full     of    excitement     and 
broken    furniture. 


"Hot  Dog"— Ufa 
Canine  Actors 
Type   of  production.  ...  1    reel   animal 
pictures. 
Everyone    is    acquainted    with    the 
animal  act,  the  favorite  opener  on  the 
vaudeville  program.     Ufa  has  made  a 
film  patterned  after  one  of  these  acts. 
The    trained    dogs    are    put    through 
their    paces    and    the    ponies    perform 
the    usual   tricks.      It    is   a    short   sub- 
ject   that    the    exhibitor    can    readily 
use  for  the  family  group.     It  will  de 
light   the   children   as   well   as   amuse 
the  grown  ups. 


Short   Shots   No.    10 

Castle  Films 
Novelties  and  Stunts 
Type  of  production. ...  1  reel  novelty 
The  opener  shows  two  clever  skat- 
ing champs  doing  fancy  bits  on  the 
ice.  This  is  followed  with  an  ex- 
hibit of  gorgeous  costumes  on  Chi- 
nese mannequins.  The  artist,  Anton 
Novak,  then  shows  his  skill  at  paint- 
ing gowns  on  models,  which  is  a  real 
novelty  that  should  please  all  girls. 
All  good  selections,  and  a  good  buy 
for   any    showman's   screen. 


"I'm   the   Sheriff" 
Gump  Comedy — Universal 
Diverting 
Type  of  production.  .  .  .2  reel  comedy 
This    features    the    further    adven- 
tures  of   Andy   Gump,   who   has  just 
been  elected   sheriff.     Joe   Murphy  as 
Gump   gives   a   lifelike    representation 
of  the  famous  cartoon  character,  but 
as   a  comedian    he   seems   to   lack  the 
natural  comedy   flaire.     But  the   gags 
are    well    done,    and    laughs    are    gen- 
erously   mixed   into   the    proceedings. 


"Felix  in  Icy  Eyes" 

Pat   Sullivan — Educational 

Clever  Animation 

Type  of  production  ....  1  reel  cartoon 

At   last   Felix   finds   his  ideal  in   the 

line  of  lady  cats.     He  follows  her  to 

a  skating  pond,  and  tries  to  make  an 

impression    with    fancy    skating,    but 

the    only    impression    made     is    with 

Felix's  head  on  the  ice.     Finally  Felix 

distinguishes    himself    as    a    hero    by 

capturing  a   couple   of  crooks.      It's  a 

Felix.      Therefore,    it's    good. 


"Cracked  Ice" 
Fables— Pathe 

Entertaining 
Type  of  production  1  reel  cartoon 

Farmer  Al  out  for  a  turn  on  an  ice 
pond  meets  the  inevitable  mishap, 
falling  through  the  ice,  and  when  he's 
fished  out  has  to  be  thawed  out  of 
an  encrusted  cake.  In  the  mean- 
time a  polar  bear  has  been  making 
life  miserable  for  him.  Finally,  free 
of  the  ice,  he  attempts  to  eat  a  frank  ■ 
furter.  The  hot  dog  takes  heels  and 
he  chases  it.  All  told,  the  treatment 
results    in    sprightly   screen    fodder. 


"Ask  Dad" 
Cameo — Educational 
Love  Troubles 
Type  of  production ....  1  reel  comedy 
The  hero  gets  his  trousers  splatter- 
ed   with    mud,    leaves    them    with    a 
tailor,    and    when    he    comes    back    in 
his  flivver,  the  shop  is  closed.  There 
is  a   real   situation   and   from   it   some 
good    comedy    develops.      Light    and 
breezy,  and  carries  along  to  a  laugh- 
ing  climax. 


"Smith's  New  Home" 

Sennett— Pathe 
Crowded  with  Laughs 
Type  of  production.  ..  .2  reel  comedy 
Make  no  mistake  about  it,  there's 
nobody  going  to  sit  in  front  of  this 
picture  with  a  straight  face.  It  sim- 
ply abounds  in  the  situations  and  in- 
cidents that  throw  into  relief,  with 
exquisite  burlesque  touches,  the  per- 
versity of  nature,  the  frailties  of  hu- 
man nature,  and  man's  continual 
striving  for  realization  despite  con- 
sistent mishaps.  A  rib-tickler  par  ex- 
cellence. 


"The   Pride  of  Pipe   Rock" 
Mustang — Universal 

Not  So  Hot 
Type  of  production ...  .2  reel  comedy 
Another  one  of  those  n>"r>  in  wo- 
man's clothing  comedies,  with  a  good 
deal  of  galloping  about  to  no  par- 
ticularly entertaining  purpose.  As  a 
rule,  these  Pee  Wee  Holmes-Ben 
Corbett  things  carry  a  measurable 
quota  of  comic  pranks  that  get  the 
picture  over,  the  plot  notwithstanding. 
This  seems  to  have  been  an  off-day 
for  both. 


"Two-Time    Mama" 
Roach— Pathe 

Feminine  Lure 
Type  of  production.  .  .  .2  reel  comedy 
It  would  be  more  in  keeping  with 
this  two-reeler  to  have  called  it  a 
social  scenic  for  it  has  plenty  in  fem- 
inine good  looks,  well  dressed  inte- 
riors and  colorful  incidents.  Attempts 


to  harness  it  to  comedy  prove  some- 
what inept.  There  is  much  rushing 
around.  All  this  registers  only  when 
Vivian  Oakland  and  Anita  Garvin 
are  on  the  scene,  for  they  are  a  de- 
light  to   the  eyes. 


"Petering   Out" 
Bray   Studios 
Good  Combination  Cartoon 
Type  of  production ..  1   reel  animated 
Walter    Lantz,    the    artist,    features 
himself    in    a    comedy    skit    with    his 
cartoon  dog.  The  combination  of  ani- 
mated and   straight  acting  is  cleverly 
worked   out.      It   winds    up   with   the 
artist    all    covered    up   with    the    wall- 
paper, and  falling  out  of  the  window 
in  his  paper  suit  that  makes  him  look 
like  a  convict  that  the  cop  outside  is 
searching  for.     Clever  all  the  way — ■ 
and  humorous. 


"Hot  Cookies" — Cameo 
Educational 
Lively  Laughs 
Type  of  production.  . .  .1  reel  comedy 
This  offering  switches  from  one 
funny  situation  to  another,  and  keeps 
the  interest  right  through  to  the  fin- 
ish. Sandy  MacNobb  is  the  type  of 
boob  who  makes  trouble  wherever  he 
goes.  Starting  with  a  restaurant,  he 
almost  wrecks  it,  and  takes  refuge 
in  a  school  for  Mechanical  Suckers. 
Some  original  stuff  is  worked  in  here. 
The  work  of  George  Davis,  "Toy" 
Gallagher  and  Jack  Lloyd  get  this 
over  nicely. 


"With   Will    Rogers   in   Dublin" 

Pathe 

Interesting  Travelog 

Type  of  production.  .Comedy  travelog 

This  might  best  be  described  as  a 
well  knit  travelog,  with  the  titles 
made  more  than  ordinarily  interest- 
ing because  they  represent  the  mouth- 
ings  of  our  own  "Mayor  of  Beverly 
Hills."  Rogers  doesn't  cut  any  real 
comic  capers,  merely  acting  as  a  sort 
of  guide  for  the  audience,  and  get- 
ting remarks,  which  serve  as  the 
titles.  Of  course,  Rogers  will  be  a 
draw,  but  those  who  expect  comedy 
of  an  active  or  hysterical  sort,  will 
be  disappointed.  Nevertheless,  the 
idea  is  interesting. 


"The   Joys  of   Camping"— 

Bruce  Scenic 

Educational 

Outdoor  Recreation 

Type    of    production.  ..  1    reel    scenic 

All    lovers    of    outdoors    will    enjoy 

this.     It  brings  to  the  screen  the  joys 

(if  the  camper's  life.     The  second  half 

is  titled   the  Wide  Open  Spaces,  and 

seeks  to  prove  that  as  far  as  the  West 

is    concerned    that    there    is    no    such 

thing.     The   scenes  are  gorgeous. 


"The  Mail  Pilot"— Fable 
Pathe 

Deft  Caricature 
Type  of  production.  ...  1  reel  cartoon 
Slick  work  by  Milton  Mouse  and 
the  courageous  spirit  of  his  girl,  Rita, 
saves  the  government  mail  plane 
from  falling  victim  to  two  airway 
robbers.  The  author  found  himself 
fertile  with  gags  and  interest  in  this 
one. 


24 


—. &ZP»l 


DAILY 


Sunday,  March  27,  1927 


RELEASES    FROM    FEBRUARY  -  APRIL 


AMERICAN  CINEMA  ASSO. 

1650  Broadway— N.  Y.  C. 

Edgar   A.    Guest   Poetic   Jewels — 2 

Reels 

Yellow   Dog  3-1 

Man   and  the  Auto  4-1 

*  *  * 

ART CLASS  PICTURES 
CORP. 

1540  Broadway— N.  Y.  C. 
Artclass  short  subject  releases  in- 
clude two-reel  comedies  of  the  fol- 
lowing series:  "Snub  Pollards", 
"Winnie  Winkles",  "Hairbreadth 
Harry"  and  "Izzie  and  Lizzie".  In 
addition,  the  company  is  releasing  a 
series  of  "Popular  Song  Parodies",  a 
series  of  "Screen  Stars  Sports", 
"Guess  Who"  and  "Radio  Personali- 

BRAY  PRODUCTIONS,  INC. 

729  7th  Ave.— N.  Y.  C. 
Fistical  Culture  Series — 2  Reels 

Try  and  Do  It  2-20 

Polo  Bear  3-20 

Speed  Hound  4-20 

McDougall  Alley  Comedies — 2  Reels 

Oh    Boy!  2-1 

Yankee    Doodle  3-1 

Untitled  4-1 

Sunkist  Comedies — 2  Reels 

So's  Your  Monk  2-10 

A   Sorority  Mix   Up  3-10 

That's  My  Mummy  4-10 

Cartoons — 1   Reel 

Petering    Out  2-4 

S'Matter   Pete  2-13 

Lunch   Hound  3-4 

Pete's   Pow   Wow  3-11 

Nature  Specials — 1   Reel 

A  Furry  Tale  2-21 

Creapy  Things  3-21 

Novelty    Magazines — 1    Reel 

Our   Arctic   Frontier  2-7 

Sports   on    Lake    Ontario  3-7 

Untitled  *  *  * 

CASTLE  FILMS 
729  7th  Ave.— N.  Y.  C. 

Short  Chats — 1  Reel 

Short  Chats  No.   10  2-4 

Short  Chats  No.   11  2-18 

Short  Chats  No.   12  3-4 

Short  Chats  No.   13  3-18 

Short  Chats  No.   14  4-1 

Short  Chats  No.   15  4-15 

Short  Chats  No.   16  4-29 

Novelties — 1   Reel 

Golf— and   How  2-11 

Speed  2-25 

Dancing  Down  to   Date  3-11 

Untitled  3-25 

Untitled  4-8 

Untitled  4-2'2 

*  *  * 

CHESTERFIELD  M.  P. 
CORP. 

1540   Broadway— N.  Y.  C. 
Fearless  Series — 2  Reels 

Dog  of  Dogs  2-10 

The  Wolf  Dog  4-10 

*  *  * 

COLUMBIA  PICTURES 

1600  Broadway— N.  Y.  C. 
Screen  Snapshots — 1  Reel 

One   every   two   weeks. 

*  *  * 

EDUCATIONAL 

370  7th  Ave.— N.  Y.  C. 

Jimmie  Adams  Comedies — 2  Reels 

Here   Comes   Precious  3-13 

Bruce  Scenic  Novelties — 1  Reel 

"Joys    of    Camping" — -"Wide    Open 

Spaces"  2-20 

"Hawaii   from  the   Car  Window" — "Black 
Sand" — "The    Harbor    Beacon"  3-20 

Buried    Treasure  4-17 

Cameo  Comedies — 1  Reel 

Quiet   Please  2-13 

Ask   Dad  2-27 

A  Perfect  Day  3-13 

First    Prize  3-27 

Hot   Soup  4-10 

Hold    That    Bear  4-24 


Christie    Comedies — 2    Reels 

Chicken    Feathers  2-27 

Cash   and   Carry  3.27 

Curiosities — 1  Reel 

Fiddlesticks  2-13 

Odd    Jobs  4.3 

Billy  Dooley  Comedies — 2  Reels 


Sailor    Beware 

2-20 

Dumb   Belles 

4-24 

Felix    the   Cat   Cartoons — 1 

Reel 

Felix  the   Cat   in   ley   Eyes 

2-2 

Felix  the  Cat  in   Stars  and    Stripes 

2-20 

Felix  the  Cat  Sees   'em    in    Season 

3-6 

Felix  the  Cat  in  Barn  Yarns 

3-20 

Felix  the  Cat  in   Germ    Mania 

4-4 

Felix  the  Cat  in  Sax  Appeal 

4-17 

Hamilton  Comedies — 2  Reels 

Somebody's  Fault 

3-13 

Lyman  Howe's  Hodge  Podge— 

-1  Ree 

The  Wise  Old  Owl 

2-13 

Climbing   into   Cloudland 

3-13 

A   Bird  of  Flight 

4-17 

Juvenile    Comedies — 2    Reels 

Grandpa's    Boy 

3-6 

Kinograms — 1  Reel 

Issued    twice    weekly. 

Lupino  Lane  Comedies — 2  Reels 

Drama  De   Luxe 

2-20 

Naughty   Boy 

4-17 

Life  Cartoons — 1  Reel 

The  Heavy  Date 

2-13 

Hitting  the  Trail 

2-27 

Local    Talent 

3-13 

Ruling    the    Rooster 

3-27 

The    Prince   of   Whales 

4-10 

Racing    Fever 

4-24 

Mermaid   Comedies — 2   R 

?els 

Listen   Lena 

2-13 

Hot     Lightning 

3-6 

Roped  in 

3-20 

Brain    Storms 

4-3 

Jungle    Heat 

4-24 

Tuxedo  Comedies — 2  Reels 

Wedding    Yells 

2-6 

The    Draw-Back 

4-10 

Bobby  Vernon  Comedies- — 2 

Reels 

Duck   Out 

2-13 

Jail    Birdies 

4-10 

*            *            * 

FILM  BOOKING  OFFICES 

1560  Broadway— N.  Y.  C. 

Alice    Cartoons — 1    Reel 

Alice  at   the   Carnival  2-7 

Alice's  Rodeo  2-21 

Alice  the    Collegiate  3-7 

Alice  in   the   Alps  3-21 

Alice's   Auto   Race  4-4 

Alice's  Circus  Daze  4-18 

Bowers   Comedies 

He   Couldn't   Help   It  2-21 

Shush  3-21 

Gone  Again  4-18 

Krazy  Kat  Cartoons — 1  Reel 

Kiss   Crossed  2-14 

A    Fool's    Errand  2-28 

Stomach    Trouble  3-14 

The   Rug   Fiend  3-28 

Hire  A  Hall  4-11 

Don   Go  On  4-25 

Standard  Comedies — 2   Reels 

The    Unsocial    Three  2-7 

Old   Tin   Sides  3-7 

You're  Next  4-4 

Wisecracker  Series — 2   Reels 

Turkish  Howls  2-13 

Love  at   First   Fight  2-27 

Survival   of   the   Fattest  3-13 

Cry  and    Get    It  3-27 

A   Chin   He   Loved   to   Touch  4-10 

Shy   Knees  4-24 
*           *           * 

FOX  FILM  CORP. 

West   55th  St.— N.   Y.   C. 

Animal  Comedies — 2  Reels 

Untilted  4-3 

Fox  News — 1  Reel 

Issued    twice    weekly. 

Imperial   Comedies — 2    Reels 

Slippery    Silks  2-27 

Birthday    Greetings  3-20 

Untitled  4-17 

Married    Life    Series — 2    Reels 


The    Last   Word 

3-13 

Untitled 

4-21 

O.  Henry  Series- 

-2  Reels 

Roses  and   Ruses 

2-13 

Man   About  Town 

3-27 

Van  Bibber 

Series- 

—2  Reels 

Society   Architect 

2-20 

Car  Shy 

4-10 

Unlimited 

'"THREE  months'  releases  of 
short  subjects  are  presented 
here  in  tabulated  form.  Every 
type  of  material  is  embraced  in 
the  release  schedules  of  short 
subject  distributors. 

The  careful  showman  has  but 
to  comb  the  list  to  secure  the 
particular  kind  of  production  he 
is  looking  for. 


Varieties — 1   Reel 

The    Sky    Sentinal  2-6 

Portugal  Today  2-20 

Everybody's    Servant  3-6 

Rock   Bibbed   Maine  3-20 

Below    the    Equator  4-3 

Nature's    Wonderland  4-17 
*            *            * 

PATHE  EXCHANGE  INC. 

35  W.  45th  St.— N.  Y.  C. 
Aesop's  Film  Fables — 2/3  Reel 

In   The   Dough  2-6 

Th«    Crawl    Stroke  2-13 

The  Mail   Pilot  2-20 

Cracked   Ice  2-27 

Taking   The   Air  3-6 

All  For  A  Bride  3-13 

Tht   Magician  3-20 

Keep  Off  The  Grass  3-27 

The    Medicine    Man  4-3 

The  Honor  Man  4-10 

Anti-Fat  4-17 

Charley  Chase  Comedies — 2  Reels 

Are    Brunettes    Safe  2-6 

A    One-Mama    Man  3-6 

Forgotten    Sweeties  4-3 

Alice  Day  Comedies— 2  Reels 

The    Plumber's    Daughter  2-13 

A   Dozen   Socks  3-13 

Mabel  Normand  Comedies — 2  Reels 

One    Hour   Married  2-27 

Our  Gang  Comedies — 2  Reels 

Seeing   The   World  2-13 

Ten  Years  Old  3-13 

Lov«   My   Dog  4-10 

Pathe  News — 1  Reel 

Issued  Twice  A  Week. 

Pathe  Review — 1   Reel 

Issued   Once   A   Week. 

Grantland  Rice  Sportlights — 1  Reel 


Crowd   Bait 

2-6 

Weatherproof 

2-20 

The   Rival   Sex 

3-6 

The   Frost   Line 

3-20 

Water   Sprites 

4-3 

The  Agile  Age 

4-17 

"  Smith" -Sennett 

Comedies — 2  Reels 

Smith's  Customer 

2-6 

Smith's  New    Home 

3-6 

Smith's  Surprise 

4-3 

Will  Rogers  Productions — 1  Reel 

With   Will   Rogers   in   Dublin  3-6 

Hiking    Through    Holland  4-3 

Mack  Sennett  Comedies — 2  Reels 

Peaches  and   Plumbers  2-20 

A   Small  Town  Princess  3-20 

Cured    In    The    Excitement  4-17 

Serials — Each  Chapter  2  Reels 

Melting    Millions 

1   chapter  a  week  for  10  weeks  starting     4-10 

Roach  "Star"   Comedies — 2  Reels 

Why   Girls   Say  No  2-20 

Duck   Soup  3-20 

Hon.   Mr.   Buggs  3-27 

Slipping   Wives  4-17 

Ben  Turpin  Comedies — 2  Reels 

The   Jolly   Jilter  3-13 

Topics  of  the  Day — 1/3  Reel 

Issued   Once   a   Week. 

*  *  * 

PIERMONT  M.   P.   CORP. 

145  W.  45th  St.— N.  Y.  C. 
Piermont  Comedies — 2  Reels 

Oh   Pop!  3-15 

We're  in  the  Movies  Now  4-15 

*  *  * 

RAY  ART  PICTURES  CORP. 

Ill  7th  Ave.— N.  Y.  C. 
Ray  art-Radiant    Comedies — 2    Reels 

Baby   Faces  2-1 

A    Turkish    Bath  2-1 


Never    Again 

The    Fighting    Barber 

Coofy   tioli 

Baby   Ly<s 


O-i 

3-1 
41 
4-1 


RED  SEAL  PICTURES 
CORP. 

1600  Broadway— N.  Y.  C. 
Miscellaneous — 2  Reels 

At   3.25    (Fantasy)  3-1 

Hair  Cartoons — 1  Reel 

Issue   23  2-15 

Issue  24  3-15 

Issue  25  4-15 


Keeping    'Em 

Guessing 
1  Reel 

(Magic)  — 

Issue  D 

2-20 

Issue  E 

3-20 

Issue  F 

4-20 

Ko  Ko  Song 

Car-Tunes 

— 1  Reel 

Trail    of   the   Lonesome   Pine 

2-1 

In    the    Good    Old 

Summertime 

3-1 

Oh    You    Beautifu 

Doll 

3-15 

Jingle   Bells 

4-1 

Robert   E.   Lee 

4-15 

Out  of  the  Inkwell — 1  Reel 

Ko  Ko  Makes  Em  Laugh  2-10 

Ko  Ko  in    1999  5-10 

Ko  Ko  The    Kavilier  4-10 

*           *  * 

RENOWN  PICTURES 


729  7th  Ave.— N.  Y.  C. 

Color  Classics — 1  Reel 

Isle    of    June 

2-15 

Trail   of   a    Banger 

3-15 

Fishermen's    Luck 

4-1 

Clothes    Make   the    Woman 

4-15 

Travel  Talks— 1  Reel 

New    Angles    on    Germany 

2-1 

Happy    Holland 

2-15 

Untitled 

3-1 

Untitled 

3-15 

Untitled 

4-1 

Untitled 

4-15 

*           *           * 

SHORT  FILMS  SYNDICATE 
729  7th  Ave.— N.  Y.  C. 

Mutt  and  Jeff  Cartoons — 2  Reels 

One   every   two   weeks. 

Twisted  Tales — 1  Reel 

One  every  month. 

*  *  * 

SILETTI  FILMS,  INC. 

243  W.  42nd  St.— N.  Y.  C. 

Miscellaneous 

Baby's   Irish  Nose    (2   Reel   Comedy) 
She   Didn't   Expect   It    (1   Reel   Novelty). 

*  *  * 

SUN  PICTURES  CORP. 

220  W.  42nd   St.— N.  Y.  C. 
"Lightnin'  "   Series — 2   Reels 

Fury  2-1 

Fangs  2-15 

Speed  3-1 

Untitled  3-15 

Untitled  4-1 

Untitled  4-15 

Fortune  Hunters  Series — 2  Reels 

Over  There  2-15 

Up   in   the   Air  3-1 

Their   Last    Quarter  3-15 

Untitled  4-1 

Untitled  4  15 

*  *  * 

GEORGE  D.  SWARTZ 

729  7th  Ave.— N.  Y.  C. 

Releasing  a  series  of  "Camera  Mys- 
teries", one  reel  each,  a  series  of 
"Specialties",  one  reel  miscellaneous 
subjects,  and  a  series  of  "College 
Jokers",  one  reel. 


TIFFANY  PRODUCTIONS 

1540  Broadway— N.  Y.  C. 
Miscellaneous — 2  Reels 

The  Forbidden    City 


2-1 
3-1 

4-1 


The  Land   of    Windmills 
A   Yorkshire   Holiday 

Color   Classics — 2    Reels 

On   the   Trail    of   a    Ranger  2-1 

Clothes    Make    the    Woman  3-1 

Fisherman's    Luck  4-1 


A  newsreel  on  the  screen 


r 


is  worth  two  'sight  unseen'  I 


When  you  decide  to  buy  a  car,  you 
don't  contract  to  purchase  a  model 
still  to  be  produced*  Instead,  you 
buy  one  already  in  existence,  one 
you  have  seen,  even  demonstrated ! 


has  been  in  existence  a  decade,  it 
has  been  seen  and  appreciated  by 
millions  and  has  been  demonstrat- 
ed to  the  satisfaction  of  thousands 
of  exhibitors  as  the  preeminent 
newsreel  —  the  "Mightiest  of  All" 


Exhibitors  are  buying  FOX  NEWS 
because  it's  abox-ofjice  asset! 


THE 


26 


-3&*\ 


DAILV 


Sunday,  March  27,  1927 


Two  Reel  Comedies  Lead  Way 

By  AL  CHRISTIE 


WHEN  you  consider  six  points  of 
progress  in  the  modern  two-reel 
comedies — the  development  of  per- 
sonalities, the  story  material,  the  va- 
riety of  subjects,  development  of  the 
mechanical  side,  the  international  ap- 
peal and  the  entertainment  value  per 
reel — I  am  proud  to  say,  the  high- 
class  two-reeler  doesn't  have  to  doff 
its  hat  to  any  picture  or  type  of  pic- 
tures in  our  whole  business. 

That  is  a  broad  statement,  but  I 
am  sure  if  you  will  consider  these 
angles  in  which  the  best  modern  two- 
reel  comedies  have  made  remarkable 
strides,  you  will  agree  that  the  com- 
edy has  achieved  far  more  than  it  is 
given  credit  for  by  the  average  ex- 
hibitor. 

Stars  of  real  personality  and  popu- 
larity with  the  public  have  developed 
fast  the  last  few  years.  We  watch 
their  progress  by  checking  carefully 
their  fan  mail,  requests  for  photos 
and  in  many  other  ways.  The  lead- 
ing two-reel  comedians,  appearing  as 
they  do  oftener  on  a  given  screen 
than  the  dramatic  stars,  are  known 
to  the  picturegoing  public  as  well  as 
Gillette  blades  and  Ivory  soap.  And 
they  are  liked  by  all  ages  of  people 
because  they  stand  for  the  one  thing 
which  is  universally  craved — amuse- 
ment. 

In  story  material,  in  most  cases  it 
has  been  the  two-reel  comedy  which 


BUY 


BRAY 

Productions 

for 

BRISK  BOX  OFFICE 

BUSINESS 

AND 

ENTHUSIASTIC 
EXHIBITORS 


88  Productions  Through 
28  Exchanges 


36  COMEDIES 

26  CARTOONS 

13  NATURE  SPECIALS 

3  NOVELTY  MAGAZINES 


has  led  the  way  with  a  new  idea. 
You  can  find  by  checking  over  past 
releases  more  cases  in  which  a  two- 
reel  gag  or  an  idea  has  been  adapted 
and  used  over  again  in  a  feature  pic- 
ture than  you  will  find  the  reverse 
to  be  true.  Time  after  time  you  will 
find  a  feature  picture  based  on  a 
fundamental  idea  which  has  been  the 
stock-in-trade  of  the  two-reel  com- 
edy makers.  That  is  why  comedy 
directors  are  not  so  much  sought 
after  by  the  feature  companies.  These 
men  draw  on  a  vast  storehouse  of 
ideas  which  have  been  tried  and 
proven  in  a  short  comedy.  A  little 
dolling  up  and  having  them  played 
by  the  big  stars  makes  them  pre- 
sentable in  the  longer  shape  and  new 
dressing. 

I  don't  think  the  average  exhibitor 
yet  realizes  the  day-in  and  day-out 
value  of  the  two-reel  comedy,  espe- 
cially in  the  big  city  houses.  The 
smaller  theater  in  the  smaller  towns, 
middle-sized  towns  and  the  neighbor- 
hoods are  far  better  customers  of  the 
good  two-reel  comedies.  For  their 
owners,  with  a  smaller  margin  to 
work  on,  have  to  exercise  more  care 
in  the  selecting  of  all  their  films.  It 
is  their  bread  and  butter.  They  ar> 
close  to  their  patrons  and  know  what 
they  like.  They  apparently  give 
much  more  thought  to  the  com^We 
film  show  on  their  program  than  to 
their  big  brother  exhibitors  in  the  big 
city  houses  where  "presentation"  is 
still  the  hue  and  cry  and  where  mo- 
tion pictures — judging  by  the  adver- 
tis'*""- — are  still  just  thrown  in  at  ran- 
dom. 


Hearing  What  You  See 

By  JAMES  A.  FITZPATRICK 

"[TEARING    what    you    see    in    the 

theater    is,    to    my   mind,   one   of 

the  most  important  angles  of  modern 

showmanship.      Music   is   the    logical 

mouthpiece    of    motion    pictures. It 

can  make  or  break  the  average  mo- 
tion picture  production.  The  ear 
must  hear  what  the  eye  sees  or  sense- 
discord  results  and  the  concentration 
is    broken. 

The  average  movie  fan  weeps  at 
pathos  on  the  screen,  never  dreaming 
of  the  muted  violin  that  is  tugging 
at  her  heart  strings  with  an  "Ave 
Maria."  Another  laughs  at  the  trick 
of  a  comedian,  never  thinking  of  the 
drum  that  struck  at  the  psychologi- 
cal moment.  Still  another  is  thrilled 
as  the  helpless  heroine  is  rescued  on 
the  brink  of  the  Niagara,  but  few 
give  credit  to  the  unseen  orchestra 
or  organ — the  real  source  of  the  roar- 
ing water — the  "sound  menace"  of 
the  situation,  which  has  worked  up 
the  sense  of  hearing  in  proportion 
to  the   sense  of  seeing. 

Because  music  has  become  the  very 
voice  of  the  "silent"  drama,  I  under- 
took the  production  of  the  Famous 
Music  Masters  Series,  in  the  hope 
that  it  would  emphasize  the  motion 
picture  theater's  grand  achievement 
in  bringing  great  music  within  the 
understanding  and  appreciation  of  all 
people. 


86  From  Artclass 

Artclass  has  drawn  up  its  schedule 
for  1927-1928.  There  will  be  86  re- 
leases in  one  and  two-reel  series. 

There  will  be  48  two-reel  comedies, 
to  be  released  one  a  week,  consisting 
of  six  Winnie  Winkle,  six  Snub  Pol- 
lard, six  Hairbreadth  Harry,  six  Izzie 
&  Lizzie,  eight  Jimmy  Aubrey,  eight 
Barnyard  Animal  Comedies  and  eight 
Lucky  Strike  Comedies  featuring  All 
Star  Casts.  Also  26  one-reel  Cracker- 
jack  slapstick  Comedies  to  be  re- 
leased one  every  two  weeks. 

As  a  special  two-reel  series,  Art- 
class  will  release  on  a  one  a  month 
schedule  12  Craig  Kennedy's  picked 
from  the  short  stories  published  by 
Arthur  B  .Reeve  in  book  form  com- 
prising many  volumes.  The  Craig 
Kennedy  stories  are  being  syndicated 
in  illustrated  cartoon  form  in  many 
newspapers.  They  will  be  produced 
by  Dallas  M.    Fitz   Gerald. 


Feb.-April  Releases 

(Continued  from  page  24) 

UNIVERSAL 
Buster  Browns — 2  Reels 

Buster's    Sleigh   Ride  2-7 

Buster's   Dark   Mystery  3-7 

Lookout    Buster  4-4 

Collegians,   Junior   Jewels — 2    Reels 

The  Cinder  Path,   Collegain  No.   8  2-14 

Flashing  Oars,  Collegian  No.   9  2-28 

Breaking  Records,   Collegian   No.    10  3-14 


Excuse  Makers  Series- 

What's   Your   Hurry 
Some  More  Excuses 
Be   My  Wife 
She's    My    Cousin 

Gumps — 2  Reels 

Youth    and   Beauty.    Hump   No.    9 
Broke  Again,   Gump  No.    10 
I'm    the    Sheriff.    Gump   No.    11 
Untitled,  Gump  No.   12 


-2  Reels 

2-9 

3-9 

3-23 

4-13 


2-7 
2-21 

3-7 
3-21 


International  Newsreel — 1  Reel 

Two   every   week. 

Let  George  Do  It  Series — 2  Reels 

Oeorge   Runs   Wild  2-23 

Backward  George  3-30 

George   Leaves   Home  4-27 

Newly  weds  and  Their  Baby  Series— 
2  Reels 


The    Newlyweds    Build 

2-2 

Snooktim's    Disappears 

3-2 

Fishing    Snookums 

4-6 

Serials — Each    Chapter,    2 

Reels 

Fire  Fighters.  No.   4 

2-7 

Fire  Fitrhters.  No.   S 

2-14 

Fire  Fighters.  No.   6 

2-21 

Fire  Fiehters,   No.   7 

2-28 

Fire  Fighters,   No.   R 

3-7 

Fire    Fiehters.  No.    9 

3-14 

Tire  Fighters,  No.    10 

3-21 

Return   of  the  Riddle   Rider.   No.    1 

3-28 

Return    of   the   Riddle   Rider.    No.    2 

4-4 

Return  of  the  Riddle   Rider,   No.    3 

4-11 

Return  of  the    Riddle   Rider,   No.    4 

4-18 

Return   of  the   Riddle  Rider.   No.    5 

4-25 

Westerns — 2  Reels 

Tied  Up 

?-12 

Kelcv   Gets    His    Man 

2-19 

Tenderfoot    Courace 

2-26 

A    Strange    Inheritance 

3-5 

A   Ranger's   Romance 

3-12 

The    Silent    Partner 

3-19 

The    Peace    Deoutv 

3-2'n 

When    Oscar    Went    Wild 

42 

Galloning    Tustice 

4-9 

The    Haunted    Homestead 

4-16 

When    Civic    Pride    Hits    Piperock 

4-23 

An   Exciting  Day 

4-30 

What  Happened  to   Jane  Series — 2 
Reels 

Thanks  for  the  Boat  Ride  2-16 

Tane's   Honeymoon  3-16 

Jane's  Hubby  4-20 


Assured  Future 

By  MACK  SENNETT 

THE  future  of  the  two-reel  comedy 
is  more  obviously  assured  than 
any  other  form  of  film  enterprise. 
So  much  so,  in  fact,  that  any  sincere 
expression  regarding  the  future  of 
the  two-reeler  sounds  almost  like  a 
plea  for  it. 

As  an  experienced  observer  of  the 
trend  in  motion  pictures — an  estimate 
which  I  should  measure  up  to  even 
though  I  may  not,  considering  the 
length  of  time.  I  have  been  engaged 
in  producing  motion  pictures — I  often 
wonder  if  the  question  "What  is  the 
future  of  the  two-reel  comedy?"  isn't 
propounded  for  the  express  purpose 
of  diminishing  the  essential  entertain- 
ment utility  of  short  reel  productions. 

After  all  there  is  no  question  re- 
garding the  past  of  two-reel  pictures. 
Short  reel  production  was  the  acorn 
from  which  the  present  feature-length 
oak  has  sprung.  Then  the  produc- 
tion house  became  divided  against  it- 
self. The  feature  length  film  became 
the  entertainment  equation,  as  a  re- 
sult of  which  motion  picture  palaces 
took  root  and  grew  up  throughout 
the  civilized  world;  while  the  two- 
reel  comedy  and  other  short  subjects 
continued  to  go  along  as  shoulder  to 
shoulder  house  guests  in  these  palaces 
of   entertainment. 

While  apparently  overshadowing 
the  short  reel  subjects,  the  feature 
length  pictures  did  no  such  thing; 
they  were  bulkier  and  took  longer 
to  unwind:  but  at  no  time  in  the  de- 
velopment of  both  lengths  for  exhi- 
bition purposes  have  the  feature- 
length  subjects  measured  up  to  the 
short  subjects  in  relative  entertain- 
ment value.  Which  does  not  m^an 
that  I  think  feature-length  pictures 
are  non-essential  or  un-entertaininer. 
It  does  mean,  however,  that  I  think 
that  the  average  two-reel  comedy  is 
infinitely  more  entertaining  than  the 
average    feature-length    picture. 

It  sounds  almost  trite  to  say  that 
every  experienced  exhibitor  knows 
that  his  program  is  incomplete  with- 
out a  short  reel  subject.  Yet  the 
fact  remains,  and  I  say  this  with  all 
due  respect  to  the  beautiful  stage 
programs  that  are  being  presented  in 
connection  with  the  exhibition  of  mo- 
tion pictures,  that  the  short  reel  sub- 
ject is  an  essential  entertainment  ne- 
cessity. 

I  say  this  despite  the  fact  that,  in 
addition  to  the  two-reel  production 
program  my  organization  is  engaged 
in  at  present,  I  intend  to  produce 
several  feature-length  pictures  this 
year.  And  the  reason  I  am  planning 
to  produce  the  latter  type  of  pictures 
is  because  it  will  unquestionably  help 
to  establish  and  perfect  the  first  rate 
production  organization  I  have  al- 
ways aimed  to  maintain  for  two-reel 
pictures. 


WILLIAM   WILKERSON 

New  York  City 

Black  Bottom  Series — 2  Reels 

Releasing  a  series  of  short  subjects 

centered  around  the  "Black  Bottom" 

dance. 

Screen  Tid  Bits — 1  Reel 

Speaking  of  Triangle 
Not  Very  Mad 
Her   First   Party 
His  Great  Mistake 
The    Locket 


HOW  DO  YOU  PICK  YOUR 

WINNERS  ? 

Only  by  Past  Performances 


KINOGRAMS  is  now  going  into 
its  tenth  'winning  year  with  a 
higher  percentage  of  first  run 
houses  than  any  other 
news  reel  ™  Five  news  reels 
have  come  and  gone  in  ten  years 
while  KINOGRAMS,  the 
veteran,  leads  in  quality,  reliability, 
and  consistency 


KINOGRAMS 


"THE  SPICE  OFTHE  PROGRAM" 


w 


EDUCATIONAL 
FILM  EXCHANGES,  Inc. 

Member,  Motion  Picture  Producers  and  Distributors 
of  America,  Inc.  Will  H.  Hays,  President 


28 


Z&W 


DAILY 


Sunday,  March  27,  1927 


Colleen   Moore   in 

"Orchids  and  Ermine" 

First  National         Length:   6734  ft. 

BROADCASTS  A  FULL  HOUR 
OF  LAUGHS.  THERE'S  NO  MIS- 
TAKING THE  COMEDY  IN  COL- 
LEEN'S LATEST.     IT'S  THERE. 

Cast. ...  Colleen  again  the  Cinder- 
ella kid.  From  telephone  operator  to 
the  wife  of  a  millionaire  is  the  route 
she  travels  and  it's  studded  with 
laughs.  She  troups  at  her  very  best. 
Jack  Mulhall  takes  on  an  air  of  dig- 
nity with  nose  glasses.  Gwen  Lee 
scores  a  hit.  Others  who  play  minor 
bits  are  Alma  Bennett,  Hedda  Hop- 
per, Kate  Price,  Emily  Fitzroy. 

Story  and  Production. ..  .Comedy 
romance.  The  best  picture  Colleen 
has  made  in  months.  And  it  isn't  the 
story  that  makes  it  a  wow.  The 
glory  goes  to  Colleen,  Alfred  Santell 
and  Ralph  Spence.  Santell's  well 
timed  gags,  his  comedy  spurts  and 
the  rather  numerous  but  highly 
hilarious  titles  by  Spence  combine 
to  make  the  picture  one  long  laugh. 
The  bit  where  Colleen's  truck  driver 
boy  friend  picks  up  odd  change  by 
charging  a  dollar  a  head  for  giving 
lifts  to  stenographers  walking  home 
from  various  roadhouses  is  one  of 
the  big  laughs;  the  scenes  aboard  a 
Fifth  Ave.  bus  and  others  too  numer- 
ous to  mention,  contribute  to  make 
the  picture  always  amusing. 

Direction Alfred  Santell; 

excellent. 

Author Carey  Wilson 

Scenario Carey  Wilson 

Photography George   Folsey ; 

good. 

"The  Mysterious  Rider" 

Paramount  Length:  5957  ft. 

MORE  OF  THE  GREAT  OPEN 
SPACES  WITH  JACK  HOLT 
THE  HARD  RIDING  HERO. 
STAGES  THE  CUSTOMARY 
NUMBER  OF  RESCUES. 

Cast Jack  Holt  the  brave,  bold 

and  fearless  gent  who  saves  the  land 
of  the  old  homesteaders  and  wins  the 
regulation  reward.  The  girl  is  Betty 
Jewel.  David  Torrence  and  Charles 
Sellon  combine  forces  to  outwit  hero 
Jack.  Tom  Kennedy  his  comedy 
buddy.  Others  Guy  Oliver,  Arthur 
Hoyt. 

Story  and  Production. ..  .Western. 
"The  Mysterious  Rider"  is  the  usual 
Zane  Grey  yarn  with  the  wide  open 
spaces  doing  customary  duty  and  the 
masked  rider  tearing  through  to  the 
hum  of  bullets.  But  Jack,  the  daunt- 
less, leads  his  followers  through  the 
difficulties  in  true  hero  fashion.  He 
outwits  a  couple  of  villains  and 
through  the  timely  arrival  of  his  nick 
o'  time  buddy,  on  each  occasion  man- 
ages to  escape  punishment  and  thus 
provide  the  series  of  thrills  expected. 
Over  the  cliff,  out  of  jail,  a  rescue 
from  a  sand  pit,  a  Paul  Revere  at 
night,  and  the  like — these  make  up 
the  action.  It's  all  the  routine  west- 
ern stuff  but  attractive  locations,  good 
action,  a  hero  and  heroine  is  what 
some  of  them  want. 

Direction John    Waters; 

satisfactory. 

Author    Zane    Grey. 

Scenario   Fred  Myton- 

Paul  Ganglon. 

Photography C.  Edgar 

Schoenbaum. 


Bebe  Daniels  in 

"A  Kiss  In  a  Taxi" 

Paramount  Length:  6349  ft. 

GLORIFIED  SLAPSTICK 
WITH  THE  METER  CLICKING 
OFF  A  LAUGH  A  MINUTE.  THE 
AUDIENCE  LAUGHED  ITS 
HEAD  OFF. 

Cast.... Bebe  plugs  away  at  her 
gags  in  determined  fashion,  never 
failing  to  draw  a  laugh.  Chester 
Conklin  good  but  he  hasn't  been  giv- 
en any  chance  to  steal  the  honors. 
Douglas  Gilmore  suitable  and  others 
Henry  Kolker,  Richard  Tucker, 
Eulalie  Jensen. 

Story  and  Production. ..  .Comedy. 
Mack  Sennett's  old  pie  slinging  con- 
test gives  way  to  a  crystal  shower 
and  instead  of  pasting  the  old  cus- 
tards on  the  enemy's  "map"  Bebe 
attacks  with  cocktail  glasses,  much 
to  the  chagrin  of  the  proprietor  of 
the  Parisian  cafe  where  Bebe  waits 
on  patrons,  among  other  things. 
There  is  a  mass  of  comedy  complica- 
tions too  intricate  to  analyze  here  but 
they  served  to  fairly  bowl  over  the 
audience.  They  roared  throughout 
the  entire  procedure  and  each  suc- 
ceeding gag,  be  it  old  or  new,  brought 
forth  the  laughs.  Clarence  Badger 
didn't  lose  a  minute  in  the  develop- 
ment. It  speeds  along  at  a  merry 
clip  and  ends  with  the  victorious 
Bebe    happily    married. 

Direction Clarence    Badger; 

good. 

Authors Maurice    Hennequin- 

Pierre    Veber. 

Scenario Doris    Anderson. 

Photography.  .  .H.  Kinley  Martin; 
fair. 

Corinne  Griffith  in 

"Three  Hours" 

First  National  Length:  5774  ft. 

DRAMATIC  AND  WELL  AC- 
TED. TRAGIC  INCIDENT  OF 
CLIMAX  POSSIBLY  A  TRIFLE 
OBJECTIONABLE  FOR  THE 
MORE  SENSITIVE. 

Cast.  ..  .Corinne  Griffith  is  going 
in  for  heavy  drama.  She  does  very 
well  in  it  but  too  much  of  it  isn't 
good  for  her.  Hobart  Bosworth  fills 
the  part  of  the  fiendishly  jealous  hus- 
band capably  but  the  character  seems 
unbelievable.  Paul  Ellis  and  John 
Bowers  suitable.  Mary  Louise  Miller 
a  lovely  baby. 

Story  and  Production Drama; 

from  "Purple  and  Fine  Linen."  May 
Edington's  story  contains  some  truly 
dramatic  sequences  that  have  been 
quite  capably  visualized  by  director 
Tames  Flood  and  ably  portrayed  by 
Miss  Griffith  and  her  competent  sup- 
porting companv.  The  heroine  re- 
lates to  a  new  found  friend  the  har- 
rowing experiences  of  her  life  with  a 
jealous  husband  and  the  climax  comes 
when  the  long  awaited  letter  arrives 
telling  her  she  may  return  to  her 
former  home  to  see  her  child.  The 
idea  of  indicating  the  child  in  its 
casket  is  apt  to  prove  revolting  to  the 
audience.  Suggestion  of  another  sort 
would  have  been  more  acceptable. 

Direction James  Flood; 

usually  good. 

Author May    Edington. 

Adaptation Paul  Bern. 

Photography Harry    Jackson; 

very  good. 


Hollywood  Happenings 


By  HARVEY  E.  GAUSMAN 


Harry  Sweet  Busy  on  Fox  Comedy 

Kathryn  Perry  and  Allan  Forrest 
have  begun  work  in  the  latest  Helen 
and  Warren  short  reel  comedy,  with 
Harry   Sweet   directing.     At    Fox. 


Cutting    "O'Henry"    Comedy 

Eugene  Forde  is  cutting  and  titling 
"Girls,"  an  "O'Henry"  two-reel  com- 
edy with  Richard  Walling  and  Sally 
Phipps. 


"Naughty  Nannette"  Ready  Soon 

J.  Leo  Meehan  is  shooting  final  sequences 
on  "Naughty  Nannette,"  Viola  Dana's  cur- 
rent vehicle  for  F.  B.  O.  This  is  Meehan's 
first  picture  under  his  new  contract.  "Naughty 
Nannette"  is  based  on  an  original  by  Char- 
les Henry  Smith.  In  support  are  Ed  Brow- 
nell,  Patricia  Palmer,  Helen  Foster,  Joe 
Young,  Sidney  de  Grey,  Alphonse  Martel, 
Mary  Gordon  and  Barbara  Clayton. 


Three  Added  to  Cast 

Lionel  Belmore,  Frank  Elliott  and  Lon 
Peff  have  been  signed  for  "The  Tender  Hour," 
the  George  Fitzmaurice  production  now  being 
filmed  at   First   National. 


To    Scenarize    "American    Beauty" 

The  screen  adaptation  of  Wallace  Irwin's 
story,  "American  Beauty,"  which  is  to  be 
Billie  Dove's  initial  starring  vehicle  for 
First  National,  will  be  written  by  Paul  Scho- 
field. 


Tyler  Shooting  Interiors 

Tom  Tyler,  F.  B.  O.'s  western  star,  has 
returned  from  location  with  the  "Cyclone  of 
the  Range"  company,  and  is  shooting  inte- 
riors. In  support  are  Frankie  Darro,  "Flash," 
the  horse,  and  "Beans,"  the  dog.  Others 
include  Elsie  Tarron,  Harry  O'Connor  and 
Dick    Howard.      Bob    De    Lacy    is    directing. 


George  O'Hara  Busy 

George  O'Hara  is  in  the  second  week  of 
"Ladies  Beware"  for  F.  B.  O.,  under  direc- 
tion of  Charles  Giblyn.  The  support  in- 
cludes Alan  Books,  Kathleen  Myers,  Mario 
Carillo,  Jimmy  Aubrey,  Bug  Jamieson  and 
Nola   Luxford 


Arnold    Kent    Opposite   Vidor 

Arnold  Kent  has  been  selected  as  leading 
man  for  Florence  Vidor  in  her  next  Para- 
mount picture,  "The  World  at  Her  Feet." 
Luther    Reed    will    direct. 


Hall  and  Brooks  Cast 

James  Hall  and  Louise  Brooks  are  cast 
for  the  leading  roles  in  "Rolled  Stockings," 
the  "youth  picture."  Percy  Heath  did  the 
original  and  Frederica  Sagor  the  continuity. 
For    Famous. 


Lois  Wilson  Arrives 

Lois  Wilson  has  arrived  to  star  in  "The 
Gingham  Girl"  for  F.  B.  O.  with  David 
Kirkland    directing. 


Leonard   Preparing 

Robert  Z.  Leonard  will  shortly  start  direc- 
tion on  "His  Brother  from  Brazil,"  with  Lew 
Cody  and  Aileen  Pringle  co-starred.  Hedda 
Hopper  and  Gertrude  Short  have  been  cast 
for    important    roles. 


MacDonald   Renews  with  Fox 

J.    Farrell    MacDonald   has   renewed   his  con- 
tract  with    Fox. 


Ralph  Ince  in  Stellar  Role 

Ralph  Ince  will  play  the  lead  in  "Not  for 
Publication,"  an  F.  B.  O.  production,  based 
on  the  story  "The  Temple  of  the  Giants,"  by 
Robert    Wells    Ritchie       Ince    will    also    direct. 


Completing  "Silver  Comes  Through" 

Fred  Thomson  is  making  the  final  scenes 
of  "Silver  Comes  Through."  The  supporting 
cast  includes  Edna  Murphy,  Harry  Woods, 
William    Courtright    and    Mathilde    Brundage. 


Title  of  "Doug's"  Next  Changed 

The  name  of  "Doug"  Fairbanks's  new  pic- 
ture will  not  be  "Captain  Cavalier,"  but 
"The  Gaucho"  ("The  Cowboy").  The  story 
is  an  original  by  Elton  Thomas,  who  wrote 
"The  Black  Pirate,"  and  the  scenario  is  now 
being  prepared  by  Lotta  Woods.  F.  Richard 
Jones  will  direct.  It  is  expected  that  Fair- 
banks will   begin  work  in   four   or  five  weeks. 


Title   Banky-Colman  Film 

"The  Magic  Flame"  has  been  chosen  by 
Samuel  Goldwyn  as  the  title  of  the  new 
Ronald  Colman-Vilma  Banky  film,  based  on 
Rudolph  Lothar's  play  "King  Harlequin." 
The  film  is  now  being  made  under  direction 
of    Henry    King. 


Ray  and  Hale  in  "Vanity" 

The  "production  foursome"  that  produced 
"Nobody's  Widow"  for  Cecil  B.  DeMille  has 
been  kept  intact  for  "Vanity."  Leatrice  Joy, 
star  of  both,  is  once  more  working  before 
cameras  handled  by  Arthur  Miller,  while 
Donald  Crisp  is  directing,  from  a  script  pre- 
pared by  Douglas  E.  Doty.  In  addition, 
Charles  Ray,  who  played  opposite  in  "No- 
body's Widow,"  is  featured  in  support  of 
Miss    Joy    in    "Vanity." 


Jones   on   Location 

Buck  Jones  is  at  Grand  Canyon, 
where  he  will  make  scenes  for  "Good 
as  Gold,"  his  next  film  for  Fox. 
Scott  Dunlap  will  direct.  Frances 
Lee,  has  the  feminine  lead  with  Carl 
Miller,  Adele  Watson,  Charles 
French  and  Duke  Green  in  the  cast. 


Jules  White  on  "Midnight  Kangaroo" 

"The  Midnight  Kangaroo"  is  work- 
ing at  the  Fox  studio  in  a  new  two- 
reel  comedy  in  which  Gene  Cameron 
and   Sally   Phipps  are   featured. 


Ray  Flynn  Doing  New  Imperial 

A  new  imperial  comedy  is  in  work 
at  Fox,  under  direction  of  Ray  Flynn. 
George  Marshall  is  supervising  pro- 
duction. 


Another   War   Comedy 

First  National  is  going  to  produce  another 
war  time  comedy.  It  is  to  be  "Aeneas  Arner- 
icanus,"  a  Liberty  Magazine  story  by  Elliott 
White    Springs,    who    wrote    "War    Birds." 


Maria  Corda  "Helen  of  Troy" 

Maria    Corda    will    play    the    role  of    Helen 

in     John     Erskine's     "The     Private  Life     of 

Helen    of    Troy,"    to    be    produced  by    First 
National. 


Keith    in   Janmngs     Film 

Donald  Keith  will  play  the  part  of  August 
Schilling,  Jr.,  in  Emil  Jannings'  first  Ameri- 
can picture,  "The  Way  of  All  Flesh,"  for 
Paramount.  Keith  will  be  in  the  cast  with 
Belle  Bennett  and  Phyllis  Haver.  Victor 
Fleming    is   directing. 

Tom  Kennedy  in  Zane  Grey  Film 

Tom  Kennedy  will  appear  in  the  forth- 
coming Paramount  production  of  Zane  Grey's 
"Drums  of  the  Desert."  John  Waters  will 
direct.      Warner    Baxter    will    play    the    lead. 


"Sunset   Derby"   Being   Edited 

With  the  completion  of  exteriors  in  River- 
side, Albert  Rogell  has  begun  editing  "The 
Sunset  Derby,"  a  racetrack  picture  for  First 
National. 


Ed  Laemmle  s  Next 

Edward  Laemmle  has  been  assigned  an- 
other melo  for  his  next  for  Universal,  titled 
"Counsel    for   the    Defense." 


Shadur   Gets   New   Post 

Studio  Manager  Arthur  E.  Shadur  has 
been  appointed  a  supervisor  of  production 
for    "U."  

"Baby    Face"    Purchased 

First  National  announces  purchase  of  Cos- 
mo Hamilton's  "Baby  Face."  It  will  be  a 
vehicle     for     Colleen     Moore. 


WHAT'S   GOING    ON 

AND   WHO'S   WHO 

FROM    STUDIO    STAGES 

AROUND    NEW    YORK 

Eastern  Studios 

A    WEEKLY    DIGEST 

OF     SNAPPY     ITEMS 

COVERING    EASTERN 

PICTURE     PRODUCTION 

Producing  Comedy 

"Vanishing  Villains,"  a  Charley 
Bowers'  two-reel  novelty  comedy,  is 
in  production  at  the  Bowers'  studio, 
Long  Island  City.  It  was  written 
by  Bowers  and  H.   L.  Muller. 


Webb  in  Europe 

Kenneth  Webb,  the  director,  who 
has  been  touring  Europe,  will  return 
to  the  United  States  early  in  May. 


Gets  Snow  Stuff 
Fred  Chaston  has  returned  from 
Vermont,  where  he  shot  snow  scenes 
for  "The  Country  Doctor,"  which 
will  star  Rudolph  Schildkraut.  In- 
teriors  will   be    made    on   the    Coast. 


Serial  Stars  to  Coast 

Cullen  Landis  and  Eugenia  Gilbert, 
who  were  co-featured  in  "The  Crim- 
son Flash,"  a  Pathe  serial,  have  re- 
turned  to   the    Coast. 


Gray    Resigns 

Robert  Gray,  who  was  a  member 
of  the  location  department  at  the 
Paramount  Long  Island  studio,  has 
resigned.  He  plans  to  locate  in 
Hollywood. 


Gain  to  Go   West 
J.   J.    Gain,   manager   of   the    Para- 
mount studio,  will  leave  early  in  April 
for    Hollywood. 


Murnau  Makes  Selections 
Lars  Hansen  and  Camilla  Horn, 
the  German  actress,  will  appear  in 
"From  Nine  to  Nine,"  which  F.  W. 
Murnau  will  produce  for  Ufa  in  Ger- 
many. It  is  also  likely  that  Lya  De 
Putti,  who  is  returning  to  New  York, 
will  also  be  in  the  cast.  Karl  Freund 
may  handle  the  camera  work. 


Edward   Horn    Returns 

Edward  Horn,  who  has  been  in 
Hollywood,  has  returned  to  New 
York.  Horn,  who  is  an  official  of 
the  Tremont  Film  Laboratories,  is 
considering  the  advisability  of  estab- 
lishing a  Tremont  branch  on  the 
Coast. 


Fields  Finishing  Picture 

Work  is  being  completed  on  the 
W.  C.  Fields'  production,  which 
Gregory  La  Cava  is  directing.  Joe 
Pasternak  and  Ray  Cozine  are  the 
assistant  directors,  with  Paul  Vogel 
in  charge  of  photography. 


JOSEPH  C.   BOYLE 

Director 

"CONVOY" 

(Robert  T.    Kane    Prods.) 

"BROADWAY  NIGHTS" 
(Robert   T.    Kane    Prods.) 


A  Little  from  "Lots" 


By  RALPH  WILK 


NEIL  HAMILTON  did  not  pack  a 
safety  razor  when  he  went  to  the 
Coast.  He  was  instructed  to  grow  a 
beard.  Neil  is  an  amateur  magician 
and  can  make  two  blades  grow  where 
only  one  grew  before.  He  made  his 
debut  as  a  magician  at  an  entertain- 
ment given  for  the  American 
Women's  Association. 

*  *         * 

Charley  Farrell,  who,  unlike 
young  Lochinvar,  came  out  of 
the  East,  instead  of  the  West, 
has  a  legion  of  boosters.  The 
boosting  is  not  confined  to 
Charley's  acting,  but  to  his 
modest,  unassuming  ways. 
His  meteoric  success  has  not 
spoiled  him  and  he  is  content 
to  drive  around  Hollywood  in 
his  Ford. 

*  *         * 

While  we  are  throwing  bouquets, 
we  want  to  send  one  in  the  direction 
of  Al  Green.  The  director  remains 
the  same,  earnest,  sincere  individual 
that  he  was  in  the  early  days  of  his 
career.  Anyone  who  would  say  a  bad 
word  regarding  Al  would  have  a 
fight  on  his  hands. 

*  *         * 

Among  further  Minnesota 
contributions  to  the  business 
are  Charles  F.  Reisner,  who 
hails  from  Minneapolis;  Sid- 
ney R.  Buchman,  Lewellyn 
Tolman,  Duluth;  Allan  Rivkin, 
Cloquet.  Charles  G.  Branham, 
the  theater  manager,  is  also 
a  Gopher. 

*  *         * 

Arthur  Brown  still  quakes 
in  the  knees  when  he  thinks  of 
the  joke  that  was  pulled  on  him 
at  a  party  at  Jack  Dempsey's 
home.  It  was  all  in  good  fun, 
however,  and  Art  has  a  sense 
of  humor. 

*  *         * 

All  the  athletic  honors  in  the 
Walsh  family  should  not  be  credited 
to  George,  as  Raoul  is  a  strong  long- 
distance swimmer. 

*  *         * 

Tom  Meighan  has  become  a 
golf  enthusiast  and  is  devoting 
six  hours  a  day  to  the  Scotch 
sport,  at  White  Sulphur 
Springs,  W.  Va.  His  partner 
is  Jack  Miltern  of  the  Lambs 
club.  Tom  may  give  his  pal, 
Gene  Sarazen,  some  stiff  com- 
petition on  the  links  this  sum- 
mer. *        *        * 

Douglas  Fairbanks,  Johnny 
Hines,  Lon  Chaney,  Robert  Z. 
Leonard,  Emmet  Flynn,  Fred 
Newmeyer,  Jerome  Storm, 
June  Mathis,  Raymond  Keane 
and  Nate  C.  Watt  are  among 
the  Coloradans  in  pictures. 

*  *         * 

The  Texas  contributions  to  the 
industry  include  Corinne  Griffith,  King 
Vidor.  Madge  Bellamv.  Florence  Vi- 
dor,    Mary    Brian.    Dorothy    Devore, 


Bessie  Love,  John  Boles  and  Jacque- 
line   Logan. 

*  *         * 

While  we  are  on  the  subject  of 
birthplaces  it  is  interesting  to  note 
that  Canada  claims  Mary  Pickford, 
Norma  Shearer,  Claire  Adams, 
Huntley  Gordon,  Marie  Prevost, 
John  S.  Robertson,  Sidney  Olcott, 
Reginald  Barker,  Robert  F.  Hill. 

*  *         * 

Chicago  has  perhaps  contributed 
more  important  actresses  than  any 
other  city,  its  list  including  Gloria 
Swanson,  Virginia  Valli,  Mary  Phil- 
bin,  Gertrude  Olmstead  and  Myrtle 
Stedman.       *        *        * 

"What's  in  a  name?"  Caryl 
Lincoln  is  a  girl,  while  Caryl 
Fleming  is  a  boy. 

*  *         * 

Richard  Dix,  Lewis  Stone,  Douglas 
MacLean,  Warner  Baxter  and  Fred 
Butler  are  among  the  actors  who  left 
Los  Angeles  stock  companies  to  en- 
ter pictures. 

*  *        * 

The  Charley  Bowers'  studio, 
Long    Island   City,    will    cele- 
brate   its    third    birthday    on 
May  1.     *        *        * 
For  the  benefit  of  those  who  be- 
lieve that  C.  S.  Clancy,  producer  of 
the    Will  Rogers'   series,  is  a   new- 
comer to   the   business,  it  might   be 
said     that     Clancy    produced    "The 
Headless     Horseman,"     a     feature 
starring  Rogers,  and  is  also  an  ex- 
perienced scenarist  and  film  editor. 

*  *         * 

Our  Passing  Show:  Wilfred 
Lytell  and  cigarette  moving 
north  on  Broadway;  John  C. 
Brownell  making  a  dash  to  the 
Grand  Central  station. 

*  *        * 

"Rio  Rita,"  the  opera,  the  Roxy  and 
the  Paramount  were  on  F.  W.  Mur- 
nau's  schedule.  The  director  also 
sought  to  purchase  an  automobile  to 
take   abroad. 


Mahoney  to  Holly-wood 

Ben  Mahoney,  who  was  with  In- 
spiration units  in  the  East  for  several 
years,  will  leave  next  week  for  Holly- 
wood. 


liiiiiiiiiiiiHiiiiiiiiiiiiiiiiiiiiiniiiiiiiin^^ 

I  SAM  MINTZ 

SCENARIST 

m  I 

In  Preparation 

1  I 

Story  for 

(     Richard  Dix     ( 

^iraiHiiuiiuiiiimiiiuinimirmtKnutiittffih^mmmiumuwumumitttutmwititituniititwtS 


Mattison  in  New  York 
Frank    S.    Mattison,    director-pro- 
ducer,  is  in   New   York  from   Holly- 
wood. 


Sign    Patricia    Pursley 

Patricia  Pursley  of  George  White's 
"Scandals"  has  been  signed  by  War- 
ner   Bros. 


Considers  Offer 

Peggy  Hopkins  Joyce  is  consider- 
ing an  offer  from  a  new  producing 
firm.  It  is  planned  to  make  the  pic- 
ture  in   the    East. 


Lissner  with  Brenon 

Ray  Lissner,  who  has  been  as- 
sistant to  Herbert  Brenon  for  several 
years,  will  continue  with  Brenon, 
when  the  latter  stars  the  production 
of  "Sorrel  and  Son"  as  his  initial  re- 
lease for  United  Artists.  It  is  ex- 
pected that  Leo  Tover  will  handle 
the   camera  work. 


I  wear  this 


m 


IN 


"Orchids  and  Ermine" 

SAM  HARDY 


r— - 


Forrest  Kalsey 

SCREEN  PLAYS 
EDITORIAL 


L 


SUPERVISOR 
"Broadway  Nights" 

(Robert  T.  Kane  Prods.) 


CHARLEY 
BOWERS 
NOVELTY 
COMEDIES 


30 


THE 


Sunday,  March  27,  1927 


IfflWHWI 


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SURVEYING    MARKET   CONDI- 
TIONS IN  OTHER  COUNTRIES 
AND       WEEKLY       REPORTING 
THE  ACTIVITIES  OF  FOREIGN 
FILM   FOLK 

Foreign  Markets 

COVERING  IMPORTANT  FILM 
CENTERS:    LONDON   —   PARIS 
BERLIN   —  BRUSSELS  —  SYD- 
NEY   —    ROME   —    MOSCOW 
GLASGOW     AND      OTHER 
FOREIGN    POINTS 

The  London  Trade 

$2,000,000  Worth  of  American  Films 

Imported — J.  J.  Madan  Visiting — 

"Ben  Hur"  Threatens  Record 

By  ERNEST  W.  FREDMAN 
Editor,  "The  Daily  Film  Renter" 
London — In  the  House  of  Commons,  in  re- 
ply to  Sir  C.  Oman,  M.  Church  said  that 
the  registered  imports  into  Great  Britain  and 
Northern  Ireland  during  1926  from  the  United 
States  totaled  13,610,164  linear  feet  of  nega- 
tives  and    positives,    valued    at     £800,000. 


J.  J.  Madan,  managing  director  of  Madan 
Theaters,  Ltd.,  which  controls  the  largest 
chain  in  India,  is  in  London  on  a  combined 
business-pleasure  trip.  Madan  visited  the 
States  and  made  a  study  of  production.  He 
is  quoted  as  saying  "British  films  are  un- 
doubtedly much  cleaner  than  very  many 
which  reach  India  from  other  quarters.  While 
the  newest  British  studios  are  very  good  in- 
deed, they  do  not,  however,  measure  up  to 
the  American  studios  in  equipment.  For  this 
reason,  American  technique  is  far  superior 
to   British."  

"Ben  Hur"  continues  its  long  run  at  the 
Tivoli  and  from  present  indications  it  will 
break  the  London  long  run  record  held  by 
"The   Four  Horsemen." 


Pauline     Frederick    will     shortly     commence 
work   in   "Mumsee"   for   Herbert   Wilcox. 


A  movement  is  afoot  to  organize  a  trade 
sports  association  in  London,  embracing  all 
branches   of  the   local   industry. 


Gus  Schlesiriger,  after  spending  a  week  in 
London,  has  left  for  Berlin  to  arrange  for 
Warner  distribution  of  the  new  product.  From 
Berlin  he  will  travel  to  France.  Switzerland 
and  Belgium  in  connection  with  the  old  Vita- 
graph   organization,    substituting    Warners. 


Robert    Making    Film    at    Tunis 

Tunis — Jacques  Robert,  the  French  director 
who  made  "The  Count  Kostia"  and  others, 
is    here    filming    "Fragments    D'Epaves." 


Building  4  in  Finland 

Helsingfors — Seating  from  1,200  to  1,500, 
construction  of  four  new  theaters  is  contem- 
plated. The  sites  are  scattered  throughout  the 
country.  There  are  at  present  approximately 
150  houses  in  Finland,  with  a  total  seating 
capacity     of     40,000. 


Advance   Films   Formed,  to  Produce 

Melbourne — Advance  Films  Pty.,  Ltd.,  has 
been  formed  with  a  capital  of  £50,000.  It 
will  engage  in  production  and  the  first,  "En- 
vironment," is  already  well  under  way.  Stu- 
dios will  be  erected  on  a  site  already  pur- 
chased.     The   cast   will   be   Australian. 


54  Cinemas  in  Rome 

Rome — "II  Cinema  Italiano"  compares  the 
number  of  theaters  of  Rome  with  important 
French  cities.  The  publication  points  out  that 
there  are  54  cinemas  in  Rome,  seating  35,900, 
or  45  seats  for  every  1,000  inhabitants.  Tou- 
lon has  93  seats  for  every  1,000;  Etienne,  87; 
Bordeaux,  82;  Marseilles,  80;  Lille,  77; 
Nancy,  72;  Roubaix,  69;  Rheims,  62;  Rouen, 
49;  Nantes,  47;  Havre,  44,  and  Lyons,  35. 

Opens   Parisian   Studio 

Paris — The  smaller  of  two  new  studios  has 
been  opened  by  Rapid  Film,  S.  A.,  a  French 
company.  The  first  feature  is  "Education 
of  a  Prince,"  in  which  an  American  actress 
will  star.  Rapid  Film  was  first  formed  with 
a  capital  of  2,500,000  francs,  later  increas- 
ing to  6,500,000  francs.  Natan  Tannengapf 
is  managing  director  and  owns  most  of  the 
stock.  The  two  new  studios  are  built  one 
atop  of   the  other,   costing  about   $550,000. 

Ufa's  Condition 

Paris — "La  Cinematographic  Francaise" 
publishes  the  following  statement  of  Ufa's 
financial   condition: 

Capital   shares    45,000,000 

American    bonds   at    7%    interest..  17,000,000 

Convertible  bonds  at    10%  interest.  15,000,000 

Bank   debts    (approximately) 30,000,000 

Other   obligations    (approximately).  10,000,000 

Total     117,000,000 


Capital  Production  Exporting  Co. 

Inc. 

"Productions  of  Merit" 

Available  for  Immediate  Release 

SOCIETY  DRAMAS  TWO  REEL  COMEDIES 

WESTERN  FEATURES  NOVELTY  SHORTS 

STUNT  MELODRAMAS  TWO   REEL  WESTERNS 

A  Comprehensive  Line-Up  of  a  Large  Variety  of  Product 


729  Seventh  Avenue,  New  York 


Cable  Address 
PIZORFILM 


Richmount  Pictures  Inc. 

723  Seventh  Avenue  New  York  City,  N.  Y. 

D.  J.  MOUNTAN,  President 

Exclusive  foreign  representatives  for  Ray- 
art  Pictures  Corporation  and  other  leading 
independent    producers    and    distributors. 

Cable  Address:   RICHPICSOC,  PARIS    Cable  Address:   DEEJAY,  LONDON 
Cable  Address:   RICHPIC,  N.  Y. 

Exporting  only  the  Best  in  Motion  Pictures 


German  News 

Trade    Ass'n    Attacks    "Mare    Nos- 
trum"— Exhibitors  in  Arms  Over 
Price  Cutting — New  Devices 

Berlin — The  Spitz  Organization,  joint  com- 
mittee of  all  the  German  trade  organizations, 
is  leading  an  attack  against  M-G-M-'s  "Mare 
Nostrum"  because  the  latter  refused  to  with- 
draw the  film.  The  attack  has  the  support 
of  exhibitors  and  the  press.  M-G-M's  answer 
to  the  first  complaint  was  to  the  effect  that 
it  was  impossible  to  withdraw  the  picture 
inasmuch  as  contracts  already  signed  had  to 
be    carried    out. 


Simultaneous  with  the  "Mare  Nostrum" 
attack,  considerable  trouble  was  caused  over 
"The  Lane  Under  Cross,"  a  film  made  by 
Deulig,  in  which  the  publishing  firm  Scherl 
is  interested.  The  film  depicts  life  in  Polish 
Upper  Silesia  and  conditions  of  the  German 
minority  in  that  sector.  The  film  is  quite 
offensive  to  Poland,  but  the  trade  and  lay 
press  are  now  both  up  in  arms  because  it  has 
been  banned  by  the  Berlin  Board  of  Cen- 
sors. An  appeal  was  made  to  the  higher 
censor  officials,  the  German  Foreign  Office, 
however,  intervening  and  the  case  was  ad- 
journed because  it  could  disturb  diplomatic 
relations    now    being    negotiated    with    Poland. 


Price  slashing  is  another  current  problem. 
A  concerted  drive  is  being  made  to  abolish 
this  practice.  The  new  Universal  first  run 
gives  matinees  in  the  afternoon  at  which 
only  6  cents  admission  is  charged.  Others 
nearby  do  the  same  thing.  Berlin  exhibitors 
propose  to  boycott  renters  who  supply  ex- 
hibitors running  cut-rate  shows,  but  it  is 
unlikely  that  a  movement  of  this  nature  can 
be  brought  about. 


Ufa  recently  demonstrated  its  new  talking 
film  device,  the  Triergen.  It  is  not  con- 
sidered a  success,  and  is  believed  to  be  far 
inferior  to  the  system  shown  here  by  the 
Phoebus  Co.,  called  the  Tonfilm  and  in- 
vented by  a  Danish  engineer  named  Poufsen. 
The  Tonfilm  is  now  playing  several  houses 
to    capacity.  

The  new  stock  announced  by  the  Goerz 
Co.  has  been  perfected  and  a  demonstration 
proved  its  value.  The  film  is  eight  times 
more  sensitive  than  ordinary  stock.  Scenes 
in  a  Berlin  circus  were  taken  without  the 
usual    lights    necessary    for    indoor    shots. 


German  imports  in  January  were  valued 
at  315.000  marks,  far  below  the  usual  month- 
ly average  of  382,000  marks.  Exports,  on 
the  other  hand,  showed  a  marked  increase. 
They  were  valued  at  2,243,000  marks,  while 
the   average    for  a   month   is   2,096,000    marks. 


Russian  pictures  are  popular  in  Berlin. 
"Mother,"  from  a  story  by  Maxim  Gork, 
and  the  Goskino's  new  historical  film,  "Czar 
Ivan,    the   Terrible,"    were   received    favorably. 

Spanish    Company    Finishes    Film 

Madrid — "The  Doctor  by  Force"  was 
shown  at  the  Capitol  Cinema  last  week. 
It    is    the    newest    release    of    Garrido    Prod. 


Foreign    Rights 

COMPLETE    PROGRAM 
Every   Type  of   Production 
Specials -Features- Shorts 
Selected    with     Expert     Knowledge    of 
Foreign   Requirements 

FERDINAND  H.  ADAM, 

International    Film    Distributor, 

152  West  42d  St.     -     New  York  City 

Cable    Ferdinadam.      Phone    Wis    1143 


FOREIGN  RIGHTS, NOW  AVAILABLE 

FOR  THE 

Official  Motion  Pictures 

PAULINO  UZCUDUN 

Heavyweight  Champion  of  Europe 

TOM  HEENEY 

Heavyweight  Champion  of  Australia 
TO  BE  HELD  AT 

Madison  Square  Garden 
APRIL  1st,  1927 

Produced  and  Controlled  By 

HARRY  AARON 

EILPERIN    -    BAUM 

729  SEVENTH  AVENUE 
NEW  YORK 

Phone  Bryant  9444  Suite  711 


THE 


Sunday,  March  27,  1927 


#&*\ 


DAILY 


31 


Theater  Equipment  and  Management 


By   MICHAEL    L.    SIMMONS 


Change  in  Lamp 

The  Powers  High  Intensity  Lamp, 
which  was  originally  the  G.  E. 
Lamp,  has  undergone  extensive  re- 
construction, resulting  in  a  number 
of  effective  improvements.  For  one 
thing,  a  new  type  of  revolving  car- 
riage assembly  has  been  adopted, 
the  rear  bearing  of  which  has  been 
extended  through  the  entire  rear 
support,  to  effect  an  economy  of 
wear   at   this   point. 

The  large  bevel  gear  has  been 
made  of  a  piece  with  the  sleeve  which 
formerly  was  slipped  over  two  set- 
screws,  and  which  has  resulted  in 
easy  assembly  and  assures  alignment 
of  these  important  parts.  The  verti- 
cal bearing  in  the  rear  support  cast- 
ing has  been  lengthened,  giving  a 
greater  bearing  surface  and  accurate 
alignment   of  the  vertical  feed  shaft. 

The  new  lamphouse  has  been  de- 
signed with  ample  allowance  for  the 
heavy  duty  the  lamp  is  called  upon 
to  perform.  Ventilation  has  received 
full  consideration — a  six  inch  stove- 
pipe vent  has  been  provided  in  the 
top  for  connection  to  a  standard  six 
inch  vent  flue  to  the  outer  air.  The 
lamphouse  is  26  inches  long  by  26 
inches  high  by  15  inches  over-all. 
Extra  large  doors  of  double  thick- 
ness ventilated  between  the  surfaces, 
when  opened  leave  the  lamp  entirely 
accessible  and  ready  for  removal  or 
cleaning.  A  heavy  wire  mesh  im- 
ported in  the  base  of  the  lamphouse 
affords  a  ready  and  continuous  flow 
of  cool  air  circulating  at  all  times 
through  the  lamphouse,  serving  to 
keep  the  annaratus  moderately  cool. 

The  condenser  mount  of  the  new 
lamphouse  is  of  the  adjustable  type. 
It  is  designed  so  that  the  condensers 
may  be  adjusted  vertically  and  later- 
ally, giving  accurate  alignment.  This 
is  an  important  patented  feature  of 
this  mount.  Additional  adjustment 
has  been  provided  for  the  spacing  of 
condensers  so  that  condensers  of  ex- 
treme thickness,  such  as  the  six  and 
a  half  inch  G.  E.  fused  quartz,  may 
be   accommodated. 


Horlacher    Delivery   Service 

A  branch  office  of  the  Horlacher 
Delivery  Service  has  been  established 
at  729-7th  Ave.,  and  will  immedi- 
ately begin  service  to  Philadelphia, 
Harrisburg,  Reading,  York,  Lan- 
caster, Lebanon  and  all  immediate 
points  in  Eastern  Pennsylvania.  The 
firm  will  also  provide  service  to  Tren- 
ton, Camden,  Atlantic  City,  Ocean 
City,  Bridgeton  and  Millville,  New 
Jersey.  Louis  Molitch  is  local  man- 
ager at  729  7th  Ave. 


Erects  $25,000  Sign 

Madison,  Wis. — The  Orpheum  the- 
ater was  given  permission  by  the 
common  council  last  week  to  erect  a 
$25,000  electric  sign  above  the  canopy 
of  its  new  house. 


Buys   Missoula  Theater 
Missoula,        Mont. — The        Simons 
Amusement  Co.  has  purchased  Hazle- 
ton's  Rialto. 


Prepare  for  the  Motoring  Trade 

QPRING  is  here,  which  means,  particularly  in  rural  dis- 
tricts,  that  roads  will  be  in  that  condition  which  spells 
paradise  for  the  motorist.  Therefore,  now  is  the  time  for  the 
exhibitor  to  plan  to  make  a  strong  bid  for  the  automobile 
owner's  patronage.  Try  to  get  strategic  positions  on  all 
roads  leading  into  town  for  the  erection  of  direction  signs, 
with  the  theater's  insignia  strongly  in  evidence  of  course. 
Then,  too,  proper  arrangements  for  parking  the  cars  of  pros- 
pective auto  customers,  will  help  materially  to  draw  this 
class  of  trade.    See  garage  owners  for  possible  deals. 


Enhance  S.  M.  P.  E.  Program 

W.  C.  Kunzman,  chairman  of  the 
arrangements  committee  for  the 
spring  meeting  of  the  Society  of  M. 
P.  Engineers  to  be  held  at  the  Hotel 
Monticello,  Norfolk,  Va.,  April  25-28, 
announces  that  in  addition  to  features 
specially  prepared  for  women,  there 
will  be  a  golf  tournament  and  an  oy- 
ster roast  at  Virginia  Beach. 

Twenty-nine  papers  have  already 
been  sent  in  to  be  read  in  the  regu- 
lar business  of  the  session.  A  large 
attendance  is  expected. 


Theater  Reopens  at  Nutley 
Nutley,    N.    J. — Louis    J.    Gold    of 
Newark,  lessee  of  the   Park,  has  re- 
opened   it    as    the    Cameo.        David 
Green  is  manager. 


Handy  Baby  Spot  Light 
The  Universal  Electrical  Stage 
Lighting  Co.  of  New  York,  familiarly 
known  under  the  trade  brand  of 
Kliegel  Bros,  carries  an  excellent 
baby  spot  light  which  will  make  a 
handy  accessory  to  the  small  the- 
ater's kit  bag  of  stage  equipment. 
Particularly  effective  for  short  range 
lighting  or  flood  illumination,  it  is 
small,  compact,  and  gives  a  mild  ray 
with  a  strong  bright  center  that  fades 
out  at  the  edges.  It  is  equipped  with 
a  5-inch  lense,  slide  holders  for  color 
frames  and  Edison  base  receptacle  for 
250  or  400-watt  nitrogen,  G  30  bulb 
with  concentrated  filament. 


Equipment  notes  are  also  published 
in  the  daily  issues  of  THE  FILM 
DAILY. 


Improving  the  Theater 


Extensive  improvements,  designed 
to  add  to  the  comfort  and  enjoyment 
of  the  patrons  of  the  Ohman,  Lyons, 
N.  Y.,  have  been  practically  com- 
pleted. One  of  the  outstanding  new 
features  is  a  Kohl  pipe  organ,  which 
combines  a  variety  of  individual  in- 
struments, such  as  the  zylophone, 
chimes,  drum,  trumpet,  oboe,  and  all 
of  the  reed  and  brass  components  of  a 
full  symphony  orchestra.  Spacious, 
leather  upholstered  seats  have  also 
been    installed. 


The  entrance  of  the  Majestic, 
Eureka,  Mont.,  is  being  remodeled, 
a  new  marquee  installed  and  seats 
being  rearranged,  all  under  the  su- 
pervision of  F.   E.  Sabin,  manager. 


Plans  and  specifications  are  being 
prepared  for  an  addition  to  the 
Douglas,  Racine,  Wis.,  which  will 
approximate  a  cost  of  $12,000.  Louis 
Rossa  and  Walter  Krusienski,  joint 
owners,  have  awarded  the  contracts 
to  William  J.  Redden,  local  archi- 
tect. Contracts  on  the  addition, 
which  will  provide  1500  seats,  will 
be  let  April  1. 


Manager  Harold  J.  MacDaniels,  of 
the  Endicott,  Endicott,  N.  Y.,  states 
that  a  new  $15,000  organ,  equivalent 


in  musical  values  to  a  35-piece  orches- 
tra will  feature  the  prorrram  begin- 
ning April  1.  The  house  has  in- 
stalled a  new  Medusa  screen. 


B.  W.  Fey  &  Son,  who  recently 
purchased  the  Grand,  Renton,  Wash., 
from  C.  M.  Dunn,  are  remodeling  the 
front  and  foyer,  and  installing  a  large 
electric   sign  above  the  marquee. 


"One  Hundred  Years" 

The  modern  theater  manager,  in- 
terested in  the  evolution  of  the  the- 
ater as  contrasted  by  the  houses  of 
several  decades  ago,  with  antiquated 
dressing  rooms,  to  the  present  up-to- 
date  theaters  of  every  convenience, 
gets  a  good  opportunity  of  noting  this 
development  in  the  film,  "One  Hun- 
dred Years  of  Progress,"  made  by  the 
National  Screen  Service  in  collabora- 
tion with  Mark  Luescher  of  the 
Keith-Albee  Circuit,  to  commemorate 
Vaudeville's    Centennial. 

This  film,  which  is  1925  feet  long, 
began  last  week  to  thread  its  way 
across  the  country,  showing  on  the 
screens  of  vaudeville  houses  between 
New  York  and  the  Coast.  Over  a 
year  was  spent  compiling  data  for  the 
picture. 


Turell  Managing  Detroit  House 

Detroit — Lloyd  A.  Turell,  in  charge 

of  shipping  at  First  National  for  the 

past  two  years,  has  become  manager 

of  the  Library  for  William  Slocum. 


Altmeyer  Resigns 
Carnegie,  Pa. — A.  P.  Altmeyer,  in 
the  local  theatrical  business  for  the 
past  16  years,  has  resigned  as  manager 
of  the  Carnegie.  He  expects  to  pur- 
chase his  own  house. 


Theuerkauff  Joins  Levin  Circuit 

San  Francisco — Lester  Theuerkauff, 
former  manager  of  the  Cameo,  has 
become  associated  with  the  Sam  H. 
Levin  circuit  as  special  representative. 


If  You  Are  in  the 


Melodious  chimes  in  an  ornate 
tower  may  sound  out  certain  hours 
of  the  day  when  the  new  Louis  L. 
Dent  theater  and  office  building  is 
built  on  the  present  site  of  the  Her- 
ald and  Times  building,  El  Paso, 
Tex.  "The  chimes  will  be  heard  all 
over  the  city,"  states  Dent  "and  will 
be  attached  to  the  theater  organ.  We 
might  play  them  at  a  certain  hour 
each  evening  and  advertise  the  sound- 
ing of  the  chimes  as  being  the  time 
for    folks    to    start    for    the    theater." 


QUALITY   PRINTS 
Titles  and  Negative  Developing 

Release  Printing 
U.   S.    Film    Laboratories,   Inc. 

Hudson  Heights,  N.  J. 

Palisades    3678 


Market  for  Any  Kind  of 

MOTION  PICTURE 
APPARATUS 

CONSULT     US-AND     SAVB 
MONEY 
SEND  J  OR  OUR  PRICE  LIST 

lt/IU.9£JGHByS 

~|I0  West  32,1-dSt..Nett»yoik.N.y.^* 

Phone    Penna.    6564 

Motion  Picture  Department 


1.000    "GIFT    TOYS"    ONLY    $6.50 


A  wide  variety  of  1,000  assorted  Penny  Toys 
and  Novelties  as  an  inexpensive  "FREE 
GIFT"  to  your  KIDDIE  PATRONS  will 
make  them  big  boosters  for  you.  Try  this 
assortment    and    see.      Price   $6.50. 

Our  Catalog  containing  a  1,000  and  1  kinds 
of  Toys  and  Novelties  for  celebrations  of  any 
sort  and  including  our  complete  line  of  "FIRE- 
WORKS", will  be  sent  "FREE"  for  the 
asking. 

BRAZEL    NOVELTY    MFG.    CO. 
37    Ella    Street  Cincinnati.    O. 


32 


THE 


<^X 


DAILY 


Sunday,  March  27,  1927 


"Meeting  the 
Responsibility 
of  Leadership" 

Artclass  Announces 

For  the  Season  1927-1928 

A   Series   of   Super   Specials 

"The  Adventures  of 
Craig  Kennedy" 

By  ARTHUR  B.  REEVE 

A   Ten    Episode    Amazing   Wild 
Animal  Serial 

"PERILS  OF  THE  JUNGLE" 

(2  reels   each) 

Six  Winnie  Winkle 

Comedies 

(2  reels  each) 


Six  Izzie  &  Lizzie 


Comedies 


(2  reels  each) 


Six  Hairbreadth  Harry 

Comedies 

(2  reels  each) 

Eight  Jimmie  Aubrey 

Comedies 

(2  reels  each) 

Eight  Barnyard  Animal 

Comedies 

(2  reels  each) 

Eight  Lucky  Strike 

Comedies 

(2  reels  each) 

Twenty  Six  Cracker  jack 

Comedies 

(1  reel  each) 


WEISS  BROTHERS 

Artclass  Pictures  Corporation 

1540   BROADWAY,   NEW    YORK 


The  Week's  Headlines 


Monday 

Universal  completes  plans  for  a  theater  in 
Sheboygan,  Wis.,  in  expansion  race  with 
Saxe  Enterprises  and  Fischer's  Paramount 
Theaters. 

Plan  150  established  offices  throughout  the 
world  to  serve  Paramount  News. 

Abel  Gance  reported  to  have  invented  in 
France  a  new  triple  screen  for  showing  of 
"Napoleon." 

Keith  interests  are  reported  declining  Stanley 
offer  of  stock  to  enter  pool,  insisting  on 
cash. 

Tuesday 

Seventeen  Broadway  theaters  gross  $468,760 
in  week,  indicating  that  new  patronage  was 
being  tapped  to   meet   the   Roxy   competition. 

Financing  completed  for  Publix  program  in 
Greater    New    York,    involving    $16,000,000. 

Northwest  exhibitor  unit  protests  against  in- 
sertion of  new  clause  in  the  Fox  contract 
covering  insertions  made  by  agent  on  the 
memorandum    copy    left    with    exhibitors. 

Keith-Albee  announces  major  vaudeville  in- 
terests will  side-step  engagements  of  head- 
liners  and  "name  acts"  that  appear  in  talk- 
ing pictures. 

Disbandment  of  Badger  Theaters  Corp..  Wis- 
consin's buying  combine,  expected  owing 
to    refusal   of    exchanges,    to   deal    with    pool. 

Wednesday 

Negotiations  reported  terminated  in  proposed 
United  Artists-M-G-M  merger  because  of 
opposition  of  Mary  Pickford  and  Douglas 
Fairbanks. 

Warners  answer  vaudeville  threat  of  black- 
listing Vitaphone  performers  by  stating 
among  other  points  that  Vitaphone  can  out- 
bid for  headliners  by  offering  them  yearly 
contracts. 

E.  W.  Hammons  increases  production  at  Edu- 
cational studios. 

First  National  completes  establishment  of  a 
department  for  institutional  theater  adver- 
tising and  publicity  in  connection  with  ex- 
ploitation   of    pictures. 

John  J.  McGuirk  states  reported  merger  of 
Stanley-West  Coast-First  National-P.  D.  C- 
Pathe-Keith-Albee   will   take   several   months. 

Thursday 

R.  F.  Woodhull  elected  president  of  M.P.T.O. 
A.  to  cover  unexpired  term  of  Eli  Whitney 
Collins. 

Stanley  statement  shows  that  during  the  last 
year  it  has  doubled  its  field  of  operations 
and  attained  a  commanding   position. 

Strengthening  of  Universal  position  in  Mil- 
waukee continues  as  reports  are  current 
of  an  impending  trade  war  between  theater 
operators   of    the   state. 

Opposition  of  British  exhibitors  to  quota  bill 
may  lead  to  a  break-up  of  the  Cinemato- 
graph   Exhibitors    Assn. 

Friday 

Defeat  of  bill  to  prohibit  block  booking  and 
compulsory  arbitration  in  Ohio  forecast 
when   exhibitors   oppose    it. 

M-G-M  develops  contact  with  14,000,000  peo- 
ple in  the  United  States  and  Canada  through 
foreign-language    newspapers. 

An  article  by  Will  Hays  in  the  "Review  of 
Reviews"  suggests  that  the  constitution  may 
some  day  be  amended  to  guarantee  freedom 
of  the  screen  as  freedom  of  the  press  and 
speech   is  guaranteed. 

Scandal  rocks  Russian  film  industry  as  50 
prominent  members  of  film  organizations 
face  prison  for  bribery  and  mismanagement. 

R.  F.  Woodhull  announces  June  7,  8  and  9 
as  the  new  dates  set  for  convention  at  Co- 
lumbus,  O. 

Saturday 

Fox  gets  control  of  Roxy  Circuit,  to  con- 
tinue expansion  program.  Roxy  in  charge. 
Lubin  group   sells   stock   in  theater. 

Laugh    Month    Idea   Extended   to   March. 

M-G-M    finishes   short   subject   release  list. 

Loew  will  continue  expansion  in  South. 

Fox   earns   $5.14   on   stock  in  nine  months. 

Combined   Film   Laboratories   liquidating. 

1925  Riesenfeld  medal  winner  making  insect 
films. 


Presentations 


By  CHARLES  P.  HVNES 


How  B'way  Does  It 

Capitol 

Selections  from  one  of  Richard  Wagner's 
best  known  composition,  "The  Walkyrie,  are 
the  orchestra  initial  contribution  on  the  latest 
Capitol  program.  "Wotan's  Farewell,"  "Ma- 
gic Fire  Music"  and  "Ride  of  the  Walkyries" 
are  the  numbers  rendered.  Celia  Turrill,  mez- 
zo soprano,  sings  Greig's  "Solvegs  Song." 
Caroline  Andrews  .coloratura  soprano,  sings 
a  solo  number,  "Caro  Nome"  from  "Rigolet- 
to,"  by  Verdi.  For  this  number  a  full  stage 
is  used.  Miss  Andrews  is  seated  upon  a 
garden  bench  in  the  foreground  while  toward 
the  rear  of  the  stage  a  garden  wall,  adorned 
with  twining   vines  and   gaily  colored   flowers. 

Under  the  title  of  "The  Enchanted  Lake" 
the  Capitol  offers  its  latest  ballet,  a  series  of 
dance  numbers  in  which  the  Chester  Hale 
girls  with  Joyce  Coles  and  John  Triesault 
again  win  the  hearty  approval  of  the  audi- 
ence. The  setting,  which  is  unchanged 
throughout  the  act,  uses  a  full  stage  with 
green  chiffon  hangings  lending  a  dignified 
but  appropriate  atmosphere  to  the  perform- 
ance. Toward  the  back  vines  are  artistically 
hung.  Soft  green  shading  predominates. 
The  first  of  the  dances  is  a  number  by  the 
ballet  corps  and  Chester  Hale  girls,  called 
"Enchanted  Swans".  They  wear  white  ballet 
frocks  with  metal  cloth  head  bands.  This  is 
followed  by  "Queen  Swan,"  danced  by  Miss 
Coles,  Triesault  continuing  with  "The  Hun- 
ter". Together  they  do  "Adagio"  and  the  en- 
tire ensemble  joins  in  the  "Valse". 

The  precision  and  the  rhythmic  movement 
of  the  Chester  Hales  girls  continue  to  win 
the  applause  of  the  audience.  They  keep  in 
perfect  time  and  show  the  results  of  careful 
training  and  practice.  The  popularity  of  the 
Hale  girls  in  this  form  of  ensemble  dancing 
continues  to  be  the  bright  spot  on  the  Capitol 
program    of    presentation    acts. 


Colony 

In  conjunction  with  the  showing  of  "White 
Flannels,"  a  special  Vitaphone  presentation 
was  given.  It  commenced  with  an  overture  by 
the  Vitaphone  Symphony  Orchestra  entitled 
"Morning,  Noon  and  Night,"  by  Suppe,  with 
Herman  Hellr  conducting.  Then  followed 
Sylvia  Froos,  billed  as  "The  Little  Princess 
of  Song,"  who  gave  three  selections.  They 
were  "Where  Did  You  Get  Those  Eyes," 
"Pal  of  My  Cradle  Days,"  and  "I'm  Telling 
the  Birds."  Then  came  John  Barclay  in 
some  of  his  character  impersonations:  (a) 
"Mephisto's  Calf  of  Gold."  (b)  "Pale  Moon." 
(c)  "Danny  Deever."  The  presentation  con- 
cluded with  Roger  Wolfe  Kahn  and  his  or- 
chestra, assisted  by  the  William  Sisters  and 
Henri  Garden.  First  was  offered  "The  In- 
dian Butterfly,"  with  Kahn  and  orchestra. 
Henri  Garden  sang  "My  Heart  Is  Calling." 
The  Williams  Sisters  sang  "Thinking  of  You." 
The  concluding  number  was  "Yankee  Rose," 
with  Kahn  and  his  orchestra.  The  program 
contained  a  nice  diversity,  sticking  to  the 
more  popular  type  of  entertainment,  and 
avoiding   the   classical. 


Paramount 


A  special  offering  featured  the  Kuban  Cos- 
sack Chorus  in  "On  the  Volga."  The  first 
scene  was  effectively  framed  in  dark  drapes 
showing  the  Volga  boatmen  silhouetted  against 
a  sky  background.  As  they  slowly  pulled  on 
the  rope  they  sang  the  song  of  the  Volga 
Boatman,  and  as  the  curtain  fell  their  voices 
grew  low  as  they  sank  in  weariness  over  their 
task.  Very  impressive.  Then  before  a  cur- 
tain depicting  a  Russian  country  scene,  they 
sang    "Kobska,"    the    Cossack    drinking    song. 


Standard 

VAUDEVILLE 

for  Motion  Picture  Presentation 

The  FALLY  MARKUS 

VAUDEVILLE  AGENCY 

Lackawanna  7876 
1579  BROADWAY,  NEW  YORK  CITY 


The  act  terminated  with  "Hopak,"  a  Russian 
folk  dance.  Costumes  were  picturesque,  the 
choral  work  was  exceptional,  and  the  dancing 
as  good  as  has  been  seen  in  these  parts  for 
months. 

The  regular  presentation  was  an  elaborate 
John  Murray  Anderson  offering  titled  "Mi- 
lady's Perfumes."  It  was  described  as  a 
divertissement  suggested  by  the  exotic  per- 
fumes and  decorative  perfume  bottles  that 
have  been  the  vogue  in  all  periods.  First 
scene,  "Forgotten  Perfumes,"  disclosed 
gorgeous  representations  of  perfume  bottles 
which  revolved  successively,  revealing  in  turn 
a  girl  in  each,  typifying  the  essence  of  the 
various  perfumes,  such  as  Jasmine,  Narcissus, 
Carnation,  etc.  They  were  introduced  by 
Mary  Bothwell  in  a  resplendent  Colonial  cos- 
tume, who  sang  the  lyrics  as  the  girls  en- 
gaged in  an  interpretive  dance.  The  number 
concluded  with  a  veil  dance  by  Dada  Luboff, 
as  the  Essence  of  Rose  Geranium.  The  man- 
ipulation of  the  veil  was  -novel  and  artistic. 
This  was  followed  by  "The  Spirit  of  Oriental 
Incense,"  danced  by  Amelia  Allen.  Dorothy 
Neville  contributed  a  song  number  for  an 
Old  English  Lavender  theme.  Then  came  a 
dance  by  Maria  Yurieva  and  Vecheslaff  Swo- 
boda,  "The  Spirit  of  the  Rose."  The  man- 
dolin specialty  of  Bernado  De  Pace  dressed 
as  a  silver  clown  was  the  hit  of  the  show. 
He  represented  "Night  of  Silver"  perfume. 
He  offered  some  clever  bits  of  pantomime  in 
the  way  of  facial  expressions  along  with  clever 
musical  arrangements.  The  finale  was  a 
gorgeous  scenic  smash  which  is  about  the 
best  thing  Murray  Anderson  has  yet  done. 
Center  stage  is  an  enormous  perfume  bottle. 
Mary  Bothwell  sings,  as  the  girls  in  exotic 
red  costumes  dance  before  the  decorative  bot- 
tle As  the  climax  approaches,  specialty 
dances  are  contributed  by  the  various  per- 
formers. The  big  kick  comes  as  the  gigantic 
bottle  swings  around,  showing  the  figure  of 
Dorothy  Neville  at  the  top,  while  her  gorgeous 
crinoline  skirt  covers  the  entire  space  of  the 
bottle  down  to  the  stage.  As  the  curtain  falls, 
she  is  singing  one  of  her  high  note  specialties. 
The  sheer  beauty  of  the  scene  literally  had 
the  audience  enthralled.  The  effect  was 
heightened  by  the  girls  standing  in  the  smaller 
decorative  perfume  bottles  which  swung 
around  with  lighting  effects,  as  two  enormous 
columns  of  gauzy  fabric  with  interior  lighting 
effects  slowly  rose  to  the  ceiling. 


William  Morris 


m 


William  Moms,  Jr. 


William  Morris  Agency 

1560  B'wav  Bry.  1637-»-» 

Accredited  World's  Foremost  Agency 


ARTHUR  SPIZZI 

AGENCY,  INC. 
Booking   the    Better    Picture 

Theatres 

Attractions  and  Presentations 

1560   Broadway         New   York 

Bryant  0967-8 


AMALGAMATED 
VAUDEVILLE  AGENCY 

Attractions  for 
Picture  Theatres 

Standard    Vaudeville     Acts 

1600  Broadway,  New  York  City 
Phone  Perm.    3580 


Unrivaled  screen  quality 

The  photographic  superiority  of  Eastman 
Film — zealously  safeguarded  by  Kodak 
Research  Laboratory  experts — naturally 
makes  prints  on  Eastman  Positive  Film  from 
negatives  on  Eastman  Negative  Film  un- 
rivaled in  screen  quality. 

And,  since  the  public  appreciates  screen 
quality,  insistence  on  prints  on  Eastman  Film 
will  have  a  favorable  box  office  reaction. 

Prints  on  Eastman  have  the  black- 
lettered  identification  "Eastman" 
and  "Kodak"  in  the  transparent 
margin.      Look  for  it. 


EASTMAN  KODAK  COMPANY 

ROCHESTER,  N.  Y. 


*3S3L«* 


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» 

\  tS&Z.  \*  *  to  "  ^as^    ^acl-  tee\ 


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Qetting  th& 
Laughs  and 
the  business! 


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«■:£ 


1  Rogers 

06W  UNOFFICIAL  AMBASSADOR 

ABROAD 

A  group  of  12  one  reel  features  /**w^  e.s.c/ancy 

Pafhepicture 


TRADE 


MARK. 


3f*HEWSPAPER 
o/'FILMDOM 


ALL  THE  NEWS 
ALLTUE  TIME 


VOL.   XXXIX     No.  73 


Monday,  March  28,  1927 


Price  5  Cents 


In  the  Running 

WILLIAM  FOX  enlists  in 
the  Broadway  parade  at 
last.  His  deal  for  the 
control  of  the  Roxy  came  as  a 
surprise.  That,  by  the  very  na- 
ture of  things,  he  would  have  his 
theater  in  this  great  show  town 
was  axiomatic. 

Those  who  know  something 
of  the  fighting  spirit  which 
moves  the  man  realized  long 
since  that  Fox  Would  break  in. 
He  would  build  or  he  would  ac- 
quire. The  actual  means  didn't 
matter. 

Aggressive 
Often  and  at  some  length  have  we 
passed  on  verbal  ramblings  of  the 
Fox  theater  plans.  This  pioneer  in 
whom  the  spirit  of  independence  is 
a  vital  force  has  built  his  interna- 
tional structure  for  many  years.  The- 
ater acquisition  which  is  fashionable 
in  the  industry  today,  was  not  to 
mean  that  he  would  be  crowded  out 
of  strategic  positions.  You  will  re- 
call that  all  of  the  Fox  houses  now 
building  or  planned  are  to  be  mam- 
moth in  size.  Fox  is  entering  cities 
where  others  might  step  but  gingerly. 
He  is  in  Philadelphia  with  one  house. 
Another  is  on  the  way.  Openly 
flaunting  competition  in  the  face  of 
the  powerful  Stanley  group  is  a 
courageous  act — to  talk  of  it  mildly. 
But    Fox    doesn't    hesitate. 

In  the  Offing 

The  Roxy  purchase  is  significant 
for  several  reasons.  It  is  but  the 
first  of  many  moves  to  come.  The 
scope  is  national.  Roxy  and  Bill  Fox, 
friends  for  many  years,  now  become 
business  associates.  The  Roxy  style 
of  showmanship  will  evidence  itself 
in  those  new  Fox  houses.  It  will 
mean  much  for  those  theaters.  The 
Roxy  personality — developed  by  ra- 
iie— has  a  definite  influence  with 
millions.  It  is  not  to  be  discounted. 
Meandering 

While  the  Stanley  group  is  busy 
whipping  the  greater  First  National 
merger  into  line,  'tis  whispered  an- 
other important  move  has  meandered 
off  its  set  path.  Reference  s  made 
to  the  United  Artists-Metro-Goldwyn- 
Mayer  coalition.  It  seems  that  the 
elimination  of  distributing  overhead 
which  would  ensue  were  both  groups 
to  meet  on  common  ground  is  not 
sufficient  reason  for  so  doing.  Were 
a  real  merger  in  all  its  elements 
made  possible,  the  story  might  be 
otherwise. 

K  ANN 


COMPANIES  PREPARE 
FOR  SALES^  MEETINGS 

Earliest  Selling  Season  in 

History  Forecast  by 

Schedules 

Forecasting  the  earliest  selling  sea- 
son on  record,  plans  for  the  annual 
sales  conventions  of  the  various  com- 
panies now  are  well  under  way.  The 
majority  ot  the  organizations  have 
scheduled   definite   dates. 

Famous  has  made  no  definite  de- 
cision, but  from  present  indications 
the  convention  will  start  May  2  for 
the  Eastern  division  in  New  York, 
swing  to  Chicago  May  6  for  the  Mid- 
dle West  division,  and  finish  in  San 
Francisco  for  the  western  division 
The  executive  and  sales  staffs  will 
follow  the  convention  throughout  the 
schedule. 

M-G-M    will    convene    at    the    Los 

(Continued    on    page     6) 


"HAYS  ORGANIZATION" 
PLANNED  IN  BRITAIN 


London — Formation  of  an  associa- 
tion modeled  after  the  Will  H.  Hays 
organization  in  America  is  planned 
by  the  British  industry.  A  commit- 
tee now  is  making  a  survey  to  de- 
termine the  scope  of  the  proposed 
organization. 

For  more  than  a  year,  there  has 
been  such  a  movement  on  foot.  It 
has  gained  impetus  of  late. 


A  Review  of  Reviews 

By  LILIAN  IV.  BRENNAN 
Scarcely  a  week  passes  without  the 
opening  of  a  new  special  attraction  in 
addition  to  the  regularly  weekly  con- 
tribution of  new  films,  those  doing  a 
week's  stand  and  others  that  come 
and  go  in  the  daily  change  theaters 
in  and  around  Times  Square.  'Slii!e 
Kelly,  Slide"  hit  a  score  of  "homers." 
It  had  its  premiere  at  the  Embassy 
and  continues,  giving  every  promise 
(Continued    on    page     6) 


New  Butterfield  Theater 
Niles,  Mich.  —  W.  S.  Butterfield 
Theaters,  Inc.,  have  started  work  on 
a  1.2U0  seat  house.  The  project  is 
being  financed  by  T.  W.  Ready.  The 
Butterfield  interests  have  taken  a 
long-term  lease  on  the  building,  which 
will  cost  $300,000.  Myrle  Smith  of 
South  Bend,  and  W.  P.  Whitney  of 
Chicago,    are    the    architects. 


Exhibitors  Protest  Playing  of 
Roadshows  in  "Legit"  Houses 

REMBUSCH,  AT  CAPITAL, 

PRESSES  TRUST  CHARGE 


Indiana   Exhibitor   Leader 

Confers  with  Justice 

Department 

Washington   Bureau    of    THE   FILM    DAILY 

Washington — Frank  J.  Rembusch, 
president  of  the  Indiana  exhibitor 
unit,  conferred  Saturday  with  As- 
sistant Attorney  General  Donovan 
regarding  his  recent  complaint 
against  the  Hays  association  and  its 
policies. 

In  a  letter  to  the  Dept.  of  Justice, 
Rembusch   had   charged   that   the   in- 

(Continued   on   Page   2) 


Sunday  Bill  Fails 

Trenton — Termination  of  the  1927 
session  of  the  New  Jersey  Legisla- 
ture was  marked  by  defeat  of  the 
Sunday  bill  to  make  "blue"  Sunday 
a  matter  of  local  option.  After  pass- 
ing the  lower  house  it  was  defeated 
in  the  senate  where  only  two  of  the 
21  members  voted  for  it.  The  bill 
provided  that  upon  petition  of  25 
per  cent  of  the  citizens  of  any  munic- 
ipality, a  referendum  election  should 
be  held  on  the  question  of  legalizing 
Sunday    sports    and    amusements. 


No  Relief  in  New  York 

Albany — With  the  closing  of  the 
Legislature,  the  censorship  situation 
in  this  state  remains  unchanged. 


Grauman  Opening  Set 

Hollywood — In  what  is  claimed 
will  be  the  most  novel  and  auspicious 
opening  in  film  history,  Grauman's 
Chinese  theater  is  to  open  May  2. 
Will  H.  Hays  will  be  master  of 
ceremonies  assisted  by  Mary  Pick- 
ford.  President  Coolidge  has  been 
asked  to  push  a  button  in  Washing- 
(Continued   on  Page  2) 


Award  Medal  Tuesday 
Will  H.  Hays  will  present  E.  W. 
Hammons  with  the  Riesenfeld  short 
subject  medal  for  1926  at  a  luncheon 
at  the  Astor  on  Tuesday.  The  medal 
goes  to  "The  Vision"  produced  by 
Romance  Prod,  and  released  through 
Educational. 


Policy     Diverts     Revenue 

Due  Picture  Houses, 

They  Say 

Opposition  to  presentation  of  road- 
show productions  in  legitimate  thea- 
ters will  be  one  of  the  chief  features 
of  the  M.P.T.O.A.  convention,  it  is 
expected.  This  opposition,  crystalliz- 
ing in  key  cities  throughout  the  na- 
tion, is  expected  to  take  the  form  of 
a   strong   protest. 

Exhibitors  contend  that  they  are 
entitled  to  play  roadshow  pictures  in 
their  theaters,  declaring  that  book- 
ings at  legitimate  houses  are  depriv- 
ing them  of  profits  which  are  right- 
fully theirs.  They  point  out  that  the 
legitimate  house  has  not  contributed 
to  the  building  up  of  the  motion  pic- 
ture business,  as  have  exhibitors,  and 
so  should  not  receive  the  benefit  of 
roadshow   bookings. 

Key  city  owners  declare  they  are 
willing  to  turn  over  houses  for  road- 
show   presentations,    recognizing    the 

(Continued    on    page    7) 


ATLANTA  BOARD  SEEKS 
AID  IN  CARE  OE  FILM 


Atlanta — Appeal  to  exhibitors  to 
cooperate  in  preventing  mutilation  of 
film  throughout  the  territory  has 
been  sounded  by  the  Film  Board, 
which  warns  that  action  will  be  taken 
against  future  offenders  unless  the 
situation   is  remedied.     A  number  of 

(Continued  on   Page  2) 


Graf   Resumes   Production 

San  Mateo,  Cal.  —  "Finnegan's 
Ball"  to  be  made  at  Graf  Bros.  Stu- 
dios for  Pallas  Photoplays,  Inc.,  a 
San  Francisco  concern,  is  in  produc- 
tion with  Charles  McIIugh,  Blanche 
Mehaffey,  Mack  Swain,  Aggie  Her- 
ring and  Johnny  Harron  in  the  cast. 
Max  Graf  will  supervise,  while  James 
P.   Hogan  will  direct. 


Olmstead  Wins  Post 

Edward  Olmstead,  veteran  member 
of  the  Publix  exploitation  depart- 
ment, is  en  route  to  the  Coast  to  be- 
come advertising  and  publicity  di- 
rector of  Grauman's  Chinese  theater. 


fh2^ 


DAILY 


Monday,  March  28,  1927 


»«I.XXXIX No. 73    Monday.March28.1927    Price5Cents 


I0HN  W.  AUCOATE 


Publisher 


Published    daily   except    Saturday   and   holidays 
at     1650     Broadway.     New    York,    N.    Y.,    and 
copyright     (1927)    by    Wid's    Films    and    Film 
Folk      Inc.      J.     W.     Alicoate,    President    and 
Publisher;    Maurice    D.    Kann,    Vice-President 
ind     Editor;     Donald     M.     Mersereau.    Treas 
urer.      Business     and      Advertising      Manager. 
Ralph     Wilk,    Traveling     Representative.       En 
tered    as    second  class    matter    May    21.    1918 
at     the     post-office     at     New      York,     N       Y 
under    the    act    of     March    3.     1879.      Terim 
(Postage      free)      United      States,     outside     ol 
Greater      New      York,      $10.00     one      year;      6 
months.     $5.00;     3     months,     $3.00        Foreign 
$15.00.      Subscribers   should    remit    with    order 
Address    all    communications    to    THE    FILM 
DAI1  Y      1650    Broadway,    New    York,    N.    Y 
Phone    Circle    4736-4737  4738  4739.    Cahle    ad 
dress:        Filmday,      New      York.        Hollywood 
California— Harvey      E.      Gausman,     Ambassa 
dor    Hotel:    'Phone,    Drexel    7000    and    Wash 
ington     9794.     London— Ernest     W.     Fredman 
The   Film    Renter.    58,   Great    Marlborough   bt.. 
London.     W.     I..     Paris— La     Cinematographic 
Francaise.   5,   Rue  Saulnier. 


Financial 


Heavy  trading  in  both  Fox  film  and  the- 
ater issues  was  the  sequel  to  the  story  of 
the  Roxy  deal.  Both  stocks  sold  over  8.000 
shares  each  and  gained  a  fraction  in  price. 
Loew's  rose  1J4  on  a  sale  of  7,400.  Pathe 
won  a  fraction  on  2,200,  and  Famous  com- 
mon   declined    lA    on    7,500. 


Quotations 

High    Low  Close  Sale* 

Am.     Seat.     Vtc. .  .  .    Wa,      42J4  42>/J  1,100 

•Am.    Seat.    Pfd 46 

♦Balaban  &  Katz 63'/4        

*Bal.  &  Katz  Vtc 73  54       

Eastman      Kodak.  ..  139'/2    138?/8  137  400 

Famous     Players.  ..  1097/g    107!4  109J4  7.500 

*Fam     Play.    Pfd 120J4  .... 

*Film    Inspect 1 ' Vi  ■■■■ 

♦First    Nat'l    Pfd -•  103  

Fox    Film    "A"....    72         7054  71 H  8.-™" 

Fox    Theaters    "A".    2SJ4      24^  25  8,000 

♦Intern'l     Project 10Vi  •••• 

Loew's,      Inc 59          57«  59  7,400 

♦Metro-Gold.    Pfd 25  Vi  .... 

M.    P.    Cap.    Corp..    14          MV2  135*  400 

Pathe    Exch.    "A"..    44^4     44  44«  2.200 

t Paramount    B'way.100        100  100  1 

ttRoxy    "A"     36J4      34/2      

ttRoxy     Units :    3954      38  

ttRoxy    Common...    12J4      1 1 54      ••  ••■• 

Skouras     Bros 43  "4      43  J4  43 '/.  .... 

♦♦Stan.   Co.   of   Am 81 

Trans-Lux   Screen..      554       554        554  100 

♦Univ.    Pict.    Pfd 100 

♦Universal    Pictures   . .  . .  425* 

Warner    Pictures...    197,*      19'/2  1954  200 

Warner    Pict.    "A".    30          295*  29  Vb  3,600 

*  Last  Prices  Quoted         t    Bond   Market 

♦*   Philadelphia  Market      tt   Bid  and  Ask 


Canadian  Film  Imports 
Ottawa — Nearly  all  of  motion  pic- 
ture film  imported  into  Canada  dur- 
ing 1926  was  bought  from  the  United 
States,  according  to  government  sta- 
tistics. Total  imports  for  the  12 
months  were  23,904,039  ft.,  of  which 
23,593,221  ft.  were  from  the  United 
States;  286,158  ft.  from  Great  Britain, 
and  24,660  ft.  from  all  other  coun- 
tries. 


White    Plains    Craftsmen    Strike 

White  Plains,  N.  Y.  —  Ninety-six 
plasterers  and  bricklayers  on  the 
Keith-Albee  theater  building  are  on 
strike  in  protest  against  what  they 
say  is  the  invasion  of  the  local  field 
by  workmen  from  New  York  City. 


The  Broadway  Parade 

FOUR  distributors  control  the  situation  at  ten   Broadway  long-run  theaters.     They 
are    Famous,    with    four    pictures    playing;     M-G-M    which    has    three;    Warners, 
"*  two,   and   Fox,   one. 

"Slide,  Kelly,  Slide"  is  the  newest  addition  to  "The  Broadway  Parade",  opening 
at  the  Embassy  last  week.  Two  of  the  weekly-change  houses  are  holding  last 
week's  feature  for  a  second  week.  These  include  the  Colony,  with  "White  Flan- 
nels", and  the  Cameo,  "Through  Darkest  Africa".  "The  Fire  Brigade",  which 
played  as  a  long  run  at  the  Central  recently,  is  back  again,  this  time  at  popular 
prices   and    at    the    Capitol. 

Picture  Distributor  Theater  Opening   Date 

"The     Big     Parade" M-G-M  Astor  Nov.    19.    1925 

"Don    Juan"    and    Vitaphone Warners  Warners  Aug.     6.   1926 

"Beau     Geste"      Famous  Criterion  Aug.   26 

"What    Price    Glory"    Fox  Harris  Nov.   24 

"Old     Ironsides"     • Famous  Rivoli  Dec.     6 

"When    a    Man    Loves" 

and    Vitaphone    Warners  Selwyn  Feb.      3,    1927 

"Metropolis"      Famous  Rialto  Mar.     5 

"The    Rough    Riders"     Famous  Cohan  Mar.    16 

"Slide,    Kelly    Slide"     M-G-M  Embassy  Mar.   22 


Grauman  Opening  Set 

(Continued   from   page    1) 

ton  to  start  the  flow  of  water  effect 
on  the  curtain  of  the  magnificent  new 
house.  This  is  produced  by  a  light- 
ing arrangement   said  to  be   unique. 

Seats  for  the  opening  are  $20.  The 
house  claims  a  new  record  for  ad- 
vance sale,  with  sell-outs  assured  for 
many  weeks.  "The  King  of  Kings" 
is  to  be  the  initial  attraction  with 
250  artists  to  appear  in  the  prologue. 

Opening  of  the  house  will  be  mark- 
ed by  dedication  of  chairs  with 
plaques  honoring  producers,  stars 
and  directors,  who  will  be  dressed  in 
Chinese  costumes  and  be  conveyed  to 
their  seats  in  rikashaws. 

A  feature  is  a  lofty  tower,  visible 
for  miles.  The  theater  is  enclosed 
which  is  an  exact  replica  of  the  an- 
cient walls  of  the  Forbidden  City. 
In  the  forecourt  is  a  fountain  rising 
100  feet,  whose  waterfall  is  synchron- 
ized with  music  through  radio  con- 
trol. 


Publix   Promotions  in  Jacksonville 

Jacksonville — When  the  new  Flor- 
ida opens  here  April  8,  Publix  will 
advance  the  managers  of  its  other 
houses  in  Jacksonville.  Jesse  Clark, 
manager  of  the  Palace  and  Temple, 
the  two  houses  with  "legit"  policy, 
is  the  only  one  to  stand  pat.  Guy 
N.  Kenimer,  now  manager  of  the 
Arcade,  goes  to  the  Florida.  Frank 
Morris  and  his  Little  Symphony  Or- 
chestra and  Bob  Mitchell,  organist, 
also  go  to  the  Florida.  Charlie  Mor- 
rison, of  the  Imperial,  will  go  to  the 
Arcade  as  manager.  Arcade  price 
policy  is  scheduled  to  drop  to  20  and 
40  cents,  from  the  present  50  cent 
scale,  to  meet  the  opening  of  the 
Florida,  which  will  scale  at  35  and 
60  cents  evenings;  25  and  50  cents 
afternoons. 

Newton  Treece,  of  the  Rialto,  will 
manage  the  Imperial,  with  a  15  and 
30  cent  policy.  Al  Fourmet,  now  as- 
sistant of  the"  Palace,  is  slated  for  the 
Rialto,  with  Treece  supervising.  The 
Rialto  is  a  10  cent  house.  Sparks' 
Empress  fiills  the  gap  between  with 
a   10  and  20  cent  policy. 


♦♦♦♦♦♦♦••♦♦♦♦♦•*♦.♦♦>♦.♦♦.♦♦.*♦.♦♦.♦*.♦♦.**.*♦.♦*♦ 


:.: 

♦V 

*.♦ 

:.: 
:.: 

♦  ♦ 

♦  ♦ 

w 

♦.♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦.♦^♦♦.♦♦.♦♦.♦♦.♦♦.♦♦.♦♦.♦♦.♦♦.♦♦.♦♦.♦♦.♦♦.♦♦.♦^fi 


Floors  and  Offices 

TO    LET 

218   W.  42nd   St. 

Candler    Bldg.    Annex 

with    film   vault   privileges 


:!: 


Rembusch,  at  Capital, 
Presses  Trust  Charge 

(Continued   from   page    1) 

dustry  was  being  trustified  by  alleged 
illegal  practices  being  resorted  to  by 
members  of  the  Hays  organization. 
The  independent  producer,  distribu- 
tor and  exhibitor  fast  is  being  elim- 
inated from  the  industry,  he  charged. 
Following  receipt  of  the  letter,  the 
Dept.  of  Justice  asked  him  to  come 
to  Washington  to  give  officials  such 
information  as  he  may  have  to  sub- 
stantiate his  charges.  If  sufficient 
ground  for  complaint  is  established, 
the  department  will  make  a  thorough 
investigation  of  the  changes,  Dono- 
van promised  Rembusch. 


Ruggles   to    Direct   La   Plante 

Los  Angeles — Wesley  Ruggles  has 
been  given  a  new  contract  by  Uni- 
versal, and  assigned  to  direct  Laura 
La    Plante    in    "Silk   Stockings." 


"U"  Builds  in  Brooklyn 
Universal  Chain  Theatrical  Enter- 
prises is  building  a  house  at  46th  St. 
and  New  Utrecht  Ave.,  Brooklyn. 
After  a  voting  contest  held  in  co- 
operation with  Brooklyn  newspapers, 
"The  Universal"  has  been  selected 
as  the  name  of  the  house.  The  cor- 
ner stone  will  be  laid  about  the  mid- 
dle  of   April. 


Thomas  to  State  Right  "Lunatic" 
Thomas  Productions,  Inc.,  will  dis- 
tribute through  state  rights  exchanges 
"The  Lunatic."  Hollywood  Pictures 
has  secured  the  New  York  and  North- 
ern   New   Jersey   rights. 


AMERICAN    AND  FOREIGN  DISTRIBUTORS 
OF  CtUALITY  MOTION    PICTURES 

^pEiitTUREs  CORp 


70I    SEVENTH    AVE.   NEW  YORK  .BRYANT  6355 


QUALITY   PRINTS 

Titles  and  Negative  Developing 

Release  Printing 

U.    S.    Film    Laboratories,    Inc. 

Hudson  Heights,  N.  J. 

Palisades    3678 


Atlanta  Board  Seeks 
Aid  in  Care  of  Film 

(Continued    from    page    1) 

conferences  have  been  held  marked 
by  complaints  of  distributors  who 
declare  the  situation  has  reached  an 
acute    stage. 

Machines  in  improper  conditions 
and  carelessness  of  handling  are  seri- 
ously mutilating  prints,  exchangemen 
declare  pointing  out  that  free  inspec- 
tion of  machines  may  be  had  on  re- 
quest   to    National    Theater    Supply. 


»   HAL  ROACH//*™* 

MattMoorein 


^MR.BUGGS 

JfarthaSleeper6'AnjiaMayWori& 


This  is  a  "Cornerblock"  cut  furnished 
FREE  for  all  Pathecomedies  at  your 
Exchange. 


Have  your  pictures  screened 
in  the  best-equipped  projec- 
tion rooms.  No  overtime 
charge  for  projections  at  night 
to  our  regular  customers. 


OUR  PRICES  ARE  AS  LOW  AS 

THE  LOWEST- 
CUR  SERVICE  THE  HIGHEST 


Your  films  called  for  and 
returned  without  charge. 

SIMPLEX 
PROJECTION  ROOMS 

220  West  42nd  Street,  N.Y.  C. 


Wisconsin    Silis 


John  D.Tippett,  Inc. 

Raw  Stock 

Negative  and  Positive 

All  Colors 


1540  Broadway  6040  Sunset  Blvd. 

New  York  City  Hollywood,  Calif. 


AT  HOME 


AT  THE 

CROSSROADS 
OF  THE  WORLD 


A1 


T  the  hub  of  the  universe  towers  the 
Paramount  Building,  symbol  of  the 
strength  and  stability  of  the  motion  picture 
industry  and  of  its  acknowledged  leader — 
PARAMOUNT.  Today  the  Paramount 
Building  becomes  in  actuality  the  head- 
quarters of  Paramount — chief  of  our  150 
offices  throughout  the  world. 


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Henry  Ginsberg 

announces  r~\ 


Houston.    Playwnf',    « 

hUm0rU,'f  £a*y    romance,  Ml 
dram,a  1    hat  will  keep   aud.- 


Steady  contributor  to  Collier's, 
the  Saturday  Evening  Post,  and 
other  national  magazines,  John 
Peter  Toohey  answers  the  indus- 
try's clamor  for  truly  original  film 
stories.  Life  in  the  raw — ele- 
mental human  conflict  cramful  of 
audience  heart-appeal! 


An    amazingly   emotion    sho- 
world  drama  by  ANITA  LOC 
famous  author  of  "Gentlemen  P 
fer  Blondes !"     Literally  a  wo  I 
of  exploitation  on  her  name,  fai 
and   genius   is  now  at  the  co 
mand    of   wideawake    exhibito  ! 
Your  marquee  will  never  sho\a 
bigger   box-office   name 


Yietty  Goto   ^'1«> 


A  getn  ot  exploitation .0*** 

„  nf  the  keenest  observers  wi 
one  ot  tne  *■<=  .      un_ 

»g  <ot  the  screen  toa ^ 
spating    expose    of    » 

hyP0Cr;Syreaatt  human  Z*n+ 
struggle  against  n. 


melodrama    ot    human 

^"Id'story     overplay  ot 
this  rugged  story  as 

emotions  **  .^'^L ime  pic- 

^"rtTnabtgtirneway! 
ture  done  in  a  o»s 


Modern    romance    knows    n 
•   4-^^nreter    than    regg 

5*?.   t rS  n,  story,  cleve 
Gaddis.   An  ar  ^ 

ly  portrayed,  brim. 

and\rweb      <    e-han,me 
veritable    web  c0inposita; 


,   v,ate  by 
•.^.dressed     *     ^l**^. 


COSMO 


dwarfs  *  w  °  *an»'4  Ta; 

«orfes  in       U/es*  motion        here 
A  Jig  aUfhor    nafe  dfffi. 


Limited  Production 
Concentrated  Effort 

Sterling's  Production  Keynote 

By  a  concentration  of  production  forces  Sterling 
is  able  to  present  exhibitors  with  a  line-up  of  eight 
outstanding  feature  pictures  for  1927-28.  With 
such  names  as  Anita  Loos,  Cosmo  Hamilton,  and 
Norman  Houston  the  author-list  ranks  second  to 
The  titles  are  of  flashing  box-office  calibre. 


none. 


The    stories    are    powerful    money-makers. 

- 

'  - 

Sterling  Pictures  Affords  Indepen- 
dent Distributors  And  Exhibitors 
Throughout  the  World  A  Line-Up  Of 

QUALITY  AND  NOT  QUANTITY 
PRODUCTION! 


erling  Pictures  Distributi 

50  Broadway  :      '(' 


<orp. 


Henry  Ginsberg,  President 

:  New  York  City 


THE 


&2H 


DAILY 


Monday,  March  28,  1927 


SHORT   TA|LKS 

ON 
SHORT  FEATURES 


Enthusiasm 

No  worth  while  success  is 
ever  achieved  without  enthusi- 
asm. The  finest  theatre  in  the 
world  would  be  a  "flop"  with- 
out it.  No  studio  could  hope 
to  produce  good  pictures  with- 
out it. 

Enthusiasm  is  contagious. 
The  exhibitor's  keener  interest 
in  good  short  features,  so  evi- 
dent everywhere,  is  reflecting 
itself  in  the  studios.  The  result, 
as  it  will  affect  your  box-office, 
is  obvious. 

I  have  just  returned  from  Los 
Angeles,  where  the  Educational 
Studios  will  soon  be  in  full 
swing  on  their  1927-1928  com- 
edy schedule.  Educational  has 
always  been  an  organization  of 
young  men,  with  the  enthusiasm 
of  youth  backed  by  experience. 
But  I  have  never  seen  a  more 
inspiring  display  of  enthusiasm 
and  confidence  anywhere  than 
was  given  by  stars,  directors 
and  the  whole  studio  staff.  After 
seven  years  of  steady  progress 
they  are  determined  to  make 
1927-1928  their  biggest  year. 
And  they'll  do  it,  to  the  profit 
of  the  thousands  of  exhibitors 
who  always  rely  on  Educational 
for  the  spice  of  their  programs. 


^MJo4^3Mj^j^-e-^A=> 


President 

EDUCATIONAL 
FILM   EXCHANGES,  Inc. 


"THE  SPICE  OF  THE  PROGRAM" 


Nezv  Theaters 


Newman  Grove,  Neb. — W.  L.  Douglas  has 
announced  plans  for  a  $10,000  theater  to 
seat    around    350. 


Seattle — Washington  Theater  Enterprises  is 
sponsoring  a  2,600-seat  theater  to  he  built  on 
the  northeast  corner  of  7th  Ave.  and  Olive  St. 


Wheeling,  W.  Va. — Capitol  Theater  Co.  has 
broken  ground  for  a  $900,000  theater  on  Main 
St.  between  9th  and  10th  Sts.,  to  seat  3,500, 
scheduled   to  open    Oct.    1. 


Rochester,  Minn. — Ground  will  be  broken 
April  1  for  the  $250,000  house  Northwest 
Theaters  will  build.  It  will  seat  500,  and 
open    in   autumn. 


Companies  Planning 
Annual  Sales  Meetings 

{Continued   from   page   1) 

Angeles  from  May  19  to  24  inclusive 
with  full  sales  representation  from  all 
branches. 

First  National  has  set  May  19  to  23 
inclusive  as  the  dates,  the  convention 
to  be  held  at  the  Burbank  studio, 
with  a  complete  representation  of 
executives   and   all   branches. 

Fox  will  hold  its  convention  at 
Atlantic  City,  about  the  second  week 
in  May  with  all  exchanges  in  attend- 
ance.   No  definite  dates  have  been  set. 

Educational  has  set  a  tentative  date 
early  in  May,  with  the  Ambassador  at 
Los  Angeles  as  the  probable  choice  if 
reservations  can  be  made. 

Universal  has  made  no  definite  de- 
cision, its  plans  still  being  in  the 
formative   stage. 

Warners  will  await  the  return  of 
H.  M.  Warner  from  the  Coast  before 
definite  plans  can  be  announced. 

Pathe  is  holding  plans  in  abeyance 
till  the  question  of  the  impending 
merger  with  P.D.C.  is  settled.  It  may 
develop  that  this  company  will  dis- 
pense with  an  annual  convention  and 
confine   itself   to   regional   gatherings 

Anv  announcement  of  its  conven- 
tion dates  at  this  time  would  be  pre- 
mature, John  C.  Flinn.  vice-president 
and  general  manager  of  P.D.C.  states. 


Sterling  Buys  Hamilton  Story 

Cosmo  Hamilton's  "It  Might  Hap- 
pen to  Anv  Girl"  has  been  purchased 
bv  Sterling  for  1927-1928  _  release. 
The  storv  was  originally  titled  "It 
Might  Happen  to  Anyone. "  The 
company  will  make  eight  during  the 
coming  vear. 

Fred  Windermere  will  direct  "She's 
My   Baby." 


Sudekum    Sailing 

Nashville,  Tenn. — Tony  Sudekum, 
president  of  the  Crescent  Amuse- 
ment Co.,  will  sail  April  9  on  the 
Leviathan. 


Becky  Gardiner  to  Free  Lance 

Becky  Gardiner,  scenarist,  formerly 
with  Famous,  left  Saturday  for  the 
Coast,  where  she  will  free-lance. 


Buys   Kentucky   House 
Dawson    Springs,    Ky. — James  _M. 
Bishop  has  taken  over  the   Sequoiah, 
formerly   operated   by   the    Broadway 
Amusement    Co.,    Louisville. 


A  Review  of  Reviews 

(Continued  from  page   1) 

of  sending  throngs  of  baseball  de- 
votees and  others  to  the  little  old 
b.o.  Adolphe  Menjou  sports  "Eve- 
ning  Clothes"  for  the  most  part  in  his 
new  picture  by  that  name,  a  propor- 
tionately amusing  and  romantic  story 
with  French  locale  and  typical 
"French  dressing."  Norma  Shearer 
and  Lew  Cody  in  "The  Demi-Bride," 
very  ably  directed  by  Robert  Leonard, 
pleased  Capitol  audiences  with  its 
subtle  humor  while  "Thru  Darkest 
Africa"  led  the  Cameo  patrons  on  a 
merry  hunt  through  the  African  jun- 
gle. These  were  the  new  Broadway 
attractions. 

At  the  neighboring  theaters  and  in 
the  projection  rooms  were  to  be  seen 
"Men  of  Daring,"  a  Universal  special 
western  with  Jack  Hoxie  heroing  in 
the  days  of  the  pioneers.  Also  of  the 
same  trend  was  "California  in  '49." 
"Somewhere  in  Sonora"  is  Ken  May- 
nard  latest  thriller  from  First  Nation- 
al. Ranger,  one  of  the  dog  stars,  in 
"The  Outlaw  Dog"  offered  good 
melodrama.  Larry  Semon  had  dif- 
ficulty injecting  laughs  in  "Spuds," 
his  new  picture.  "Quarantined  Rivals" 
offers  fair  comedy  and  "The  Broken 
Gate"  is  a  mother  love  drama  with 
small  town  prejudice  a  conspicuous 
factor  in  the  plot. 


New    One    Reel   Series 

Alex  Hall  is  making  a  series  of 
clay  comedies  in  which  Virginia  May, 
the  modeler,  appears.  They  will  be 
in  one  reel  for  release  twice  monthly. 


Do  You  Know 

=  9   = 


T^HAT  the  20,500  theaters 
in  the  United  States 
showing  pictures  have  a 
seating  capacity  of  over 
18,550,000? 


On  Broadway 


Astor — "The  Big  Parade" 

Broadway — Comedy    Carnival    Week 

Cameo — "Through    Darkest    Africa" 

Capitol — "The   Fire   Brigade" 

Cohan — "The   Rough   Riders" 

Colony — "White    Flannels" 

Criterion — "Beau    Geste" 

Embassy— "Slide,    Kelly,    Slide" 

Harris — "What    Price    Glory" 

Hippodrome — "Night    Bride" 

Loew's  New  York — Today,  "The  Scarlet  Let- 
ter" ;  Tuesday,  "The  Cheaters"  and  "Duty's 
Reward";  Wednesday,  "The  Hills  of  Ken- 
tucky" ;  Thursday,  "The  Broncho  Twister"  ; 
Friday,  "Bachelor's  Baby"  and  "Isobel"; 
Saturday,  "The  Taxi  Dancer";  Sunday, 
"Easy    Pickings." 

Mark    Strand — "Long    Pants" 

Paramount — "Fashions    for    Women" 

Rialto — "Metropolis" 

Rivoli — "Old   Ironsides" 

Roxy— "Wolf's    Clothing" 

Selywn — "When   a    Man    Loves" 

Warners — "Don    Juan" 

Brooklyn    Mark    Strand — "Three    Hours" 


>|l-h!l.|.|IIH-:i-lMil|.Ht 


0t 


BUILD  BUSINESS 


n 


w 


Because  they  are  the 

BEST 


and 


ONLY 

Trailers  with  Actual 

Scenes  from  Each 

Picture. 


NATIONAL  SCREEN  SERVICE,  Inc. 

Distributing  throughout  the  United  States  from 

CHICAGO  -    NEW  YORK  -   LOS  ANGELES 


845  S.  Wabash  Ave. 


130  West  46th  St. 


1922  S.  Vermont  Ave 


Monday,  March  28,  1927 


THE 


■c^k 


DAILY 


© 


Exhibitors 
Daily  Reminder 


Read  exploitation 

section 

of    1921 

FILM 

YEAR 

BOOK 

.    It  has 

ideas 

on     all 

pictures. 

Monday,  March  28,  1927 


DAILY  UPS  WHICH  MEAN  DOOMS  FOB  SUOWMEN 


"Beau  Geste" 
(Paramount) 

Planted  serial  story  in  newspanc 
on  the  Saturday  before  our  opening 
on  Monday  a  "Beau  Geste"  section 
of  eight  pages  with  no  advertising 
just  pictures  and  an  advance  review- 
by  the  dramatic  critics.  These  sec- 
tions went  out  as  part  of  the  regular 
paper — circulation  of  about  135,000 — 
and  created  lots  of  talk.  We  paid 
for  the  cuts  only — cost  us  about  $75 
for  space  worth  $4,000.  In  order 
that  special  attention  would  be 
drawn  to  the  section  we  had  cards 
printed  and  displayed  on  all  news- 
stands, "Read  the  Special  'Beau 
Geste'  Section  in  Today's  Telegram." 
It  helped  us  immeasurably. —  Lawr- 
ence  F.   Stuart,   Regent,  Toronto. 


"The  Cheerful  Fraud" 
(Universal) 
Tied  up  with  a  neighborhood  bank. 
The  bank  printed  and  distributed  sev- 
eral thousand  checks  on  which  had 
been  written:  "Pay  to  the  order  of 
Mr.  and  Mrs.  Public,  five  thousand 
in  entertainment,  Reginald  Denny 
'The  Cheerful  Fraud'."  Across  one 
end  was  the  notation:  "Don't  miss 
Reginald  Denny  in  "The  Cheerful 
Fraud'."  These  checks  cost  the  the- 
ater nothing. — H.  C.  Bamberger. 
Farragut,    Brooklyn,    N.    Y. 


"Easy  Pickings" 
(First   Nat'l) 

With  permission  from  authorities 
iplaced  "No  Parking"  sign  on  pave- 
ment in  front  of  theater.  Over  this 
irea  strewed  corn,  wheat,  and  other 
?rain.  Birds  from  water-front  were 
ittracted  by  the  food  and  came  in 
locks.  Placard  labeled  "Easy  Pick- 
ngs"  told  the  story  to  the  crowds- 
hat  gathered  to,  watch  the  birds  feast. 
5tunt  was  one  of  the  most  attractive 
've  used  and  cost  practical'v  noth- 
ing.— George  Schade,  Schade,  San- 
lusky,   O. 


Exhibitors  Protest 
Against  Roadshows 

( Continued    from    page    1) 

fact  that  there  is  to  be  a  greater  num- 
ber of  pictures  for  which  the  in- 
creased admission  must  be  secured. 
They  stress  the  fact  that,  in  most 
instances,  the  legitimate  theater  is 
not  properly  equipped  for  picture  pre- 
sentations and  that  the  film — and  cor- 
respondingly the  entire  industry — 
suffers  because  of  inadequate  and  un- 
satisfactory   presentation. 

In  one  key  city  where  business  is 
below  normal,  the  first  run  exhibitor 
reports  a  decrease  of  business  which 
approximates  the  net  chalked  up  by 
the  legitimate  theater  with  motion 
picture  roadshows.  This  exhibitor 
has  a  long  run  house,  which  has  been 
forced  to  remain  dark  for  a  number 
of  months  during  the  last  year,  be- 
cause of  inability  to  secure  adequate 
attractions. 

It  is  understood  that  key  city  ex- 
hibitors may  protest  to  Will  H.  Hays, 
against  the  present  system  of  road- 
shows. 


Graphic    Film    Files    Verdict 

The  Graphic  Film  Corp.  has  filed 
a  verdict  in  the  Supreme  Court 
against  Edward  Bosler  and  Frank 
G.  Kerby  for  $3,480  on  a  contract  to 
exhibit  four  films  in  France,  Ger- 
many and  other  European  countries 
in  1924.  The  defendants  agreed  to 
pay  $6,000  for  "Wildness  of  Youth," 
"When  Men  Betray,"  "A  Child  For 
Sale"  and  "Someone  Must  Pay,"  and 
plaintiff  alleged  that  they  failed  to 
pay  $3,000  balance.  The  defense  was 
that  the  films  as  delivered  to  the  de- 
fendants were  cloudy,  blurred,  torn 
and  unsalable. 


Krieger  Transferred 
Louisville,  Ky. — Paul  E.  Krieger, 
manager  of  First  National's  Louisville 
exchange,  has  been  given  manage- 
ment of  Cincinnati.  Maurice  White, 
former  assistant  manager  in  Cincin- 
nati, has  been  appointed  to  succeed 
Krieger. 


And  That's  That 


By   PHIL   M.   DALY 


AS.  KIRKPATRICK,  assistant 
•  general  sales  manager  of  Edu- 
cational, inquires  if  the  name  of  the 
Roxy  will  be  changed   to  the    Foxy. 


Anytime  you  feel  down  in  the 
mouth,  just  remember  that  the  na- 
tional wealth  of  the  United  States  is 
355.3  billion  dollars.  This  represents 
tangible,  physical  objects  only. 


Ivan  MacLain,  former  manager  of 
the  Majestic,  Portland,  states  "The 
M.  P.  Record,"  "has  signed  up  on 
one  of  the  shipping  vessels  for  a  trip 
to  China  in  search  of  adventure  and 
a  rest."     Oh  yeh? 


Tobias  with  Phonofilm 
New  Haven — Lester  S.  Tobias  has 
been  appointed  New  England  repre- 
sentative of  De  Forest  Phonofilms. 
He  will  continue  to  supervise  opera- 
tion of  his  Ritz  exchange. 


AD-VANCE  TRAILERS 

lead  the  way 
say  these  wise  showmen — 

Exceptional — Loew's  Incorporated 

We  wish  to  say  that  your  trailer  on  "Tin  Hats'*  was  exceptional,  and  a 
good   business   getter. 

We  trust  that  the  succeeding  trailers  we  have  on  order  with  you  will  be 
as   satisfactory. 

I.    H.    MEINHOLD 

Original — Markun  Theatre  Circuit 

We  have  had  favorable  comments  from  our  patrons  on  your  different  and 
most    original    trailers. 

We  would  recommend  your  service  to  exhibitors  who  wish  to  increase 
box-office   receipts. 

LOUIS  JR.   MARKUN 

Pleased — Lee  A.  Ochs 

I  thought  that  you  would  like  to  know  that  I  am  highly  pleased  with 
your  service.  The  public  like  them  and  my  managers  and  operators  are 
particularly    pleased    with    the    service    given    them    by    your    department. 

LEE    A.    OCHS 

Service — Chrisedge  Theatres,  Inc. 

Allow  me  to  also  add  my  compliments  for  the  splendid  service  you've  been 
rendering  us.  It  is  indeed  a  pleasure  when  an  exhibitor  today  can  feel 
that    he    is    entirely    free    from    worry    as    regards    his    screen    trailers. 

ROBERT    LOWENBERG 

Praise — Victoria  Theatre,  Camden,  N.  J. 

It  is  an  unusual  thing  for  me  to  do  and  that  is  praise,  for  someone  else, 
but  on  this  occasion  I  desire  to  go  on  record  as  being  more  than  pleased 
to  inform  you  that  the  trailer  service  I  am  using  from  you  is  what  I 
consider  the  finest  both  from  an  artistic  as  well  as  advertising  point  of  view. 

BENJAMIN  SHINDLER 

Increase  —  Liberty  Theatre,  Robertsdale,  Pa. 

Since  using  your  service,  our  business  has  picked  up  nearly  30%,  and  altho 
I  can't  bring  myself  to  believe  that  this  service  is  the  cause  of  the  increase, 
it    must    be   true. 

Excellent — Tower  Theatre,  Miami,  Fla. 

Thank   you    for   the   excellent   service    I    am   getting. 

Qood  Work — Universal  Circuit,  Chicago 

Your  service  has  been   fine  so  far.      Keep   up  the  good  work. 

Wonderful— Geitner  Theatre,  Silver  Creek,  N.  Y. 

We   are   receiving  wonderful    service.      Let   the   good   work   go   on. 

Fine — Highland  Theatre,  Denver,  Col. 

Your    service    so    far    has    been    fine. 

More  Theatres — Stanley  Co.  of  America 

Start  your  service  at  the  Ambassador,  Sherwood  and  Baltimore  Theatres. 
Your  contract  governing  these  few  houses  will  be  the  same  as  that  governing 
our  other  theaters   that   are  using   your   service 

GENERAL    MANAGER,    West    Philadelphia    Theatres. 

and  thousands  of  others! 


Ad-VanceTrailer  Service  Corp. 

New  York  Office,  729  SEVENTH  AVENUE 

Branch  Offices 

Chicago  Kansas  City 


Los  Angeles 
St.  Louis 


Boston 


1 

Qjoiniht 


Sumin  RUSH  IN  RFWCft 


SSSffi"  1»  SK5N 

P«  NOTORIOUS  UDV 


6,000  feet  of  it  in  SAm 
Of^K'S  smashingadventure- 
rama  of  theAtrican  Wilds 

» <4€WIS  STON* 

BAftBAflA  BfcDfOBD  •  •  •  •  W 
••••■FRANCIS  MCOONALO 

•ADAPTED  BY •     JAN-&  MUftfHNj 

«¥>M  SIP.  WTHICK,4M$TIN«'  NOVtLTjAt-^l  VtP, 

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JSfeHEWSPAPER 
oSFILMDOM 


ALL  THE  NEWS 
ALLTHE  TIME 


VOL.  XXXIX    No.  74 


Tuesday,  March  29,  1927 


Price  5  Cents 


Money  Ideas 

IT  is  less  than  a  year  since 
Exploit-O-Grams  made  their 
appearance.  Launched  by 
this  publication  to  provide  a 
needed  service  for  showmen,  the 
idea  has  imbedded  itself  firmly 
in  the  routine  of  go-get-'em  ex- 
hibitors. 

This  is  not  the  expression  of 
an  opinion  unfounded  in  fact. 
Theater  owners  have  been  gen 
erous  in  passing  on  their  com 
mendation  by  letter  and  by  word 
of  mouth.  The  service  is  rap- 
idly becoming  an  institution. 

A  Daily  Service 

Day  by  day  the  record  mounts.  In 
less  than  three  months — the  time 
limits  in  exact  dates  are  from  Jan.  1 
to  March  28 — there  have  appeared 
342  Exploit-O-Grams.  Every  one 
has  been  subjected  to  the  box-office 
test.  The  stunts  are  not  those  which 
exploitation  departments  think  are 
suitable  for  theaters  large  or  small. 
All  of  them  have  been  tested  by  ex- 
hibitors. 

The  little  old  paper  holds  up  Ex- 
ploit-O-Grams as  an  instance  of  ex- 
hibitor service.  We  are  just  a  lit- 
tle proud  of  the  department.  For 
there  is  nothing  quite  like  it  in  the 
industry. 

Timely 

In  Minneapolis,  theaters  will  ob- 
serve Good  Friday.  The  effort  is 
Slight.  The  gesture  is  worthy.  The- 
aters will  cease  activities  at  three 
o'clock  for  a  few  minutes.  A  splen- 
d  d  suggestion  for  exhibitors  else- 
w  here. 

KAN  N 


Stays  with  United 

It  is  understood  D.  W. 
Griffith  has  determined  to 
again  cast  his  lot  with 
United  Artists  and  that 
contracts  with  Joseph  M. 
Schenck  will  be  signed  to- 
day. D.  W.  had  a  deal 
practically  set  with  Pathe 
to  direct  two  pictures  year- 
ly and  supervise  about 
eight  others. 


"We're  jazz  orphans,  Jean.  We've  never  had  a  chance".  One  of  the  count- 
less heart-throbbing  scenes  in  Paramount's  "CHILDREN  OF  DIVORCE", 
starring  Clara  Bow  and  Esther  Ralston.  Frank  Lloyd  Production.  1927's 
Greatest  Box  Office  Special.  Get  it  from  Paramount  for  that  date  you've 
been  saving  for  "something  unusually  good". — Advt. 


DOUBLE  FEATURE  BAN  TO 
MARK  NORTHWEST  MEET 


Minneapolis — Steps  to  abolish 
double  feature  programs  in  this  terri- 
tory will  be  taken  at  the  annual  con- 
vention of  the  Northwest  exhibitor 
association  to  be  held  May  2,  3  and 
4  at  St.  Paul. 

(.Continued  on  Page  4) 


Quota  Unpopular 

London — Opposition  to  the  quota 
bill  continues  to  grow.  The  press  is 
opposing  the  compulsory  measures  as 
"unworthy  of  a  parish  council."  In 
a  speech  at  the  annual  dinner  of  the 
Cinematograph  Exhibitors  Ass'n.  Sir 
Phillip  Cunliffe-Lister,  president  of 
the  Board  of  Trade,  who  framed  the 
bill,  emphasized  that  it  is  open  to 
amendment. 


Move  Against  Fabian? 

Louis  F.  Blumenthal  of  Haring 
and  Blumenthal,  owners  of  the  Cen- 
tral, National  and  Ritz  Theaters  in 
association  with  Jack  Keale,  repre- 
senting the  State  and  Messrs.  Kutin- 
sky  and  Kleban,  owners  of  the  Tivoli, 
(Continued  on  Page  2) 


JUSTICE  OFFICIALS  TO 
SIFT  REMBUSCH  CHARGE 


Washington  Bureau  of  THE  FILM  DAILY 
Washington — Thorough  investiga- 
tion of  his  charges  that  the  Hays' 
association  is  operating  in  restraint 
of  trade  and  that  the  industry  has 
been  trustified,  was  promised  Frank 
J.  Rembusch,  Indiana  exhibitor  unit 
head,  by  the  Dept.  of  Justice. 

Assistant   Attorney   General   Dono- 
(Continued  on  Page  4) 


Ohio  Tax  Bill 

Columbus,  O. — The  county  affairs 
committee  now  is  considering  the  Hill 
bill,  which  seeks  to  levy  a  ten  per 
cent  tax  on  amusements. 


Goldberg  to  Mil'kee 

Harry  D.  Goldberg,  Director  of 
Theater  Operation  for  Universal  the- 
aters, is  in  Milwaukee  together  with 
Nate  J.  Blumberg,  Wisconsin  divi- 
sion manager,  and  a  party  of  archi- 
tects, decorators  and  construction 
men. 

Univcrsal's  recently  announced 
(Continued  on  Page  4) 


KENT  TO  REMAIN  WITH 
FAMOUS  6  MORE  YEARS 

Contract    Extended    After 

Report  He  Might  Leave 

Company 

S.  R.  Kent  will  continue  as  gen- 
eral manager  of  Famous  for  six  and 
one-half  years  more  at  least.  His 
contract  with  the  company,  which 
still  has  18  months  longer  to  run, 
yesterday  was  extended  for  five  more 
years.  Announcement  was  made  by 
Kent  to  set  at  rest  report  that  he 
was  to  leave   Famous. 

"1  have  no  intention  of  leaving  Fa- 
mous," said  he.  "My  present  con- 
tract with  the  company  has  eighteen 
more  months  to  run.  Proof  of  the 
fact   that   I    do   not  contemplate   sev- 

(Continucd   on   Page   4) 


UNITED  ARTISTS  JOINS 
HAYS  ORGANIZATION 


United  Artists  was  elected  to  mem- 
bership in  the  Hays  association  at  the 
annual  meeting  yesterday.  Joseph  M. 
Schenck,  chairman  of  the  company's 
board  was  named  a  director  of  the 
association. 

One  hundred  per  cent,  membership, 
(Cotitinued  on  Page  4) 


U.  A.-German  Deal 

Berlin — United  Artists  has  closed  a 
deal  for  distribution  with  Rex  Film. 
German  distribution  is  to  be  taken 
over  by  Sigmund  Jacob,  now  a  direc- 
tor of  Ufa. 


Arthur  W.  Kelly,  vice-president  in 
charge  of  foreign  sales,  had  heard 
nothing  from  the  United  Artists'  Ber- 
lin office  concerning  the  above  cable. 


Ufa  Deal  Perfected 

Berlin — Hugenberg,  Ger- 
man national  newspaper 
company  and  a  group  of 
steel  capitalists  have  per- 
fected arrangements  for  the 
taking  over  of  Ufa.  Under 
the  arrangement,  the  group 
assumes  the  credits  of  M- 
G-M  and  Famous. 


f-<5B0"* 


DAILY 


Tuesday,  March  29,  1927 


Me  NEWSPAPER 
o<  FILM  DOM  : 


\m  VflV^^^I-LTUE  NEWS 
'■*'P^^ALLTUE  TIME 


Vol.XXXIXNo.74  Tuesday,  March 29. 1927    Prici5  Cents 


I0HN  W   ALICOATE 


Publisher 


Published  daily  except  Saturday  and  holidays 
it  1650  Broadway,  New  York.  N.  Y.,  and 
copyright  (1927)  by  Wid's  Films  and  Film 
Folk,  Inc.  J.  W.  Alicoate,  President  and 
Publisher;  Maurice  D.  Kami,  Vice-President 
and  Editor;  Donald  M.  Mersereau,  Treas- 
urer, Business  and  Advertising  Manager; 
Ralph  Wilk,  Traveling  Representative.  En 
tered  as  second  class  matter  May  21,  1918, 
at  the  post-office  at  New  York,  N.  Y. 
under  the  act  of  March  3,  1879.  Terms 
(Postage  free)  United  States,  outside  of 
Greater  New  York,  $10.00  one  year;  6 
months.  $5.00;  3  months,  $3.00.  Foreign, 
$15.00.  Subscribers  should  remit  with  order. 
Address  all  communications  to  THE  FILM 
DAILY,  1650  Broadway,  New  York,  N.  Y. 
Phone  Circle  4736  4737-4738-4739.  Cable  ad 
dress:  Filmday,  New  York.  Hollywood, 
California — Harvey  E.  Gausman,  Ambassa 
dor  Hotel:  'Phone,  Drexel  7000  and  Wash 
ington  9794,  London — Ernest  W.  Fredman. 
The  Film  Renter,  58,  Great  Marlborough  St.. 
London,  W.  I..  Paris — La  Cinematographic 
Francaise,  5,  Rue  Saulnier. 


Apology  on  Advertising 

Hartford,  Conn.— The  State 
has  issued  a  public  apology  and 
correction  of  wrongfully  an- 
nouncing the  appearance  of 
Rin-Tin-Tin  as  a  feature,  stat- 
ing the  announcement  should 
have  stated  the  dog  in  the  act 
was  Ron. 


Prices  picked  up  a  bit  in  yesterday's  film 
issues.  Pathe  gained  1 J4  on  a  turn-over  of 
5,900;  Eastman  won  a  point  on  a  sale  of 
4,200;  American  Seating  rose  over  a  point 
on  a  negligible  trade,  and  Loew's  gained  a 
fraction  when  5,800  shares  changed  hands. 


Quotations 


Move  Against  Fabian? 

(Continued  from  page   1) 

Strand,  Apollo,  Monticello,  Fulton, 
Rialto,  Majestic,  Cameo  and  Capitol 
Theaters  all  in  Jersey  City,  have 
closed  five  year  booking  contracts 
with  Famous  and  M-G-M.  The  per- 
iod is  unusual.  The  group  will  play 
First   Nationals   under   franchise. 

In  local  circles  it  is  believed  the 
move  is  aimed  at  the  Fabians  which 
are  allied  with  Stanley  and,  there- 
fore, First  National.  The  Fabians 
are  reported  to  have  secured  a  site 
in  Jersey  City  for  a  big  house.  This 
may   cause   them   to   abandon   it. 


"Naked  Truth"  Near 

Mayor  Walker  has  assigned  a  spe- 
cial squad  of  motorcycle  policemen 
to  escort  16  foreign  diplomats  when 
they  arrive  on  a  special  train  Satur- 
day afternoon  to  attend  the  seventh 
annual  first  international  dinner  of 
the  A.M.P.A.,  to  take  place  that  night 
at  the  Astor.  Walker  will  lead  the 
grand  march  with  Gilda  Gray  and  be 
one  of  the  principal  speakers. 


Exhibitors  Indifferent 

Detroit — Indifference  of  exhibitors 
to  arbitration  complaints  resulted  in 
decisions  against  them  at  last  week's 
meeting  of  the  arbitration  board.  In 
each  of  the  three  cases  decided,  the 
exhibitor  failed  to  answer  complaint 
letters  or  attend  the  hearings. 


Adrienne    Truex    Here 

Adrienne  Truex  who  has  signed  a 
starring  contract  with  Robert  T. 
Kane  is  in  New  York  from  Holly- 
wood. His  first  role  will  be  in  "Dance 
Magic"  to  be  made  by  Kane  in  con- 
junction with  Victor  and  Edward 
Halperin.  Ben  Lyon,  Barbara  Stan- 
wick,  Louis  John  Bartels  and  Jotce 
Collyer  have  important  parts  in  the 
cast. 


High     Low     Close       Sales 

Am.    Seat.    Vtc 43H     43  43}i         300 

•Am.    Seat.    Pfd 46  

*Balaban     &     Katz 63y2       

*Bal.    &    Katz    Vtc 73J4       

Eastman   Kodak    ...14154    13Syi  140         4,200 

Famous    Players    ..109H    108J4  109         3,600 

*Fam.    Play.    Pfd 120'A       .... 

"Film    Inspect 7J6       .... 

•First    Nat'l.    Pfd 103 

Fox    Film    "A"....    71J/2     70#  70J4      1.600 

Fox  Theaters  "A"..   25 'A     24  24^     2,400 

•Intern'l    Project lO^i       

Loew's,    Inc 59%     48%  5954      5,800 

•Metro-Gold.    Pfd 2554       

M.   P.   Cap.   Corp..   13%     1354  1354        400 

Pathe    Exch.    "A"..   46%     4554  46         5,900 

tParamount    B'way.lOOJ^    100  100                4 

ttRoxy    "A"    37         35         

ttRoxy    Units    40         38  

ttRoxy   Common    ..    12J4      1154      

Skouras    Bros 44         43         44  

"Stan.   Co.   of  Am 82  

Trans-Lux  Screen..      554        554  554         500 

•Univ.    Pict.    Pfd 100  

•Universal    Pictures 42%       .... 

Warner   Pictures...   1954     1854  18%     2,000 

Warner  Pict.  "A"..    3054     27  28         8,500 
*  Last  Prices  Quoted        t   Bond  Market 

•*  Philadelphia  Market     tt   Bid  and  Ask 


Broadway  Realignment? 

Realignment  of  Paramount  road- 
shows on  Broadway  is  reported 
planned.  Under  the  reported  line- 
up, "Beau  Geste"  will  close,  being  re- 
placed by  "Old  Ironsides,"  now  at 
the  Rivoli  where  "Wild"  is  to  open. 
With  Albert  Grey,  head  of  the  road- 
show department,  out  of  the  city,  con- 
firmation could  not  be  secured. 


Julian  Jossey  Hurt 

Forsyth,  Ga.— Julian  Jossey,  gen- 
eral manager  of  Enterprise,  is  in  a 
local  hospital  suffering  from  injuries 
received  in  an  automobile  accident. 


Remains  with  "U" 
Universal  City— Barbara  Kent's 
contract  with  Universal  has  been  re- 
newed. She  is  now  playing  feminine 
lead  in  "The  Small  Bachelor"  directed 
by  William  A.  Seiter. 


.♦♦♦^.♦♦.♦♦.♦♦.♦♦.♦♦.♦♦.♦♦.♦♦.♦♦.♦♦.♦♦.•♦.♦♦.♦♦.♦♦.♦♦.•♦.ii.jmj-jm;.' 

.  U ,'♦  V# V*  *W# *  ♦  *  ♦  «W#V» V* »  ♦  *  *  w »  ♦  w *  ♦*  »♦  ♦  «  ♦♦♦♦♦♦  ♦y, 

I!    Floors  and  Offices    % 

TO   LET     | 

8  218  W.  42nd   St. 

Candler    Bldg.    Annex  $t 

6        with   film   vault   privileges       || 


Reed's   Contract   Renewed 

Hollywood- — Renewal  of  the  con- 
tract with  Donald  Reed  has  been 
made  by  John  McCormick.  Reed  is 
now  playing  a  lead  in  Colleen 
Moore's  new  picture,  "Naughty  But 
Nice." 


Portland  U.A.   House   Set 

Portland — The  Majestic,  which  is 
to  be  the  local  United  Artists  house, 
is  being  remodeled.  Portland  Con- 
solidated Theaters,  headed  by  J.  J 
Parker,  is  associated  with  United  in 
the   house. 


Goldhar   Named  Detroit  U.  A.   Mgr. 
Detroit — J.  D.  Goldhar  has  succeed- 
ed   Sidney    Abel    as    manager    of    the 
United    Artists    exchange. 


Aiding  Good  Friday  Observance 

Minneapolis — Theater  owners  are 
preparing  to  co-operate  with  churches 
in  observing  Good  Friday.  At  3:00 
p.  m.  of  that  day,  there  will  be  a 
few  minutes  cessation  of  activity  in 
all    local   houses. 


Burr  Buys  Stories 

Hollywood — C.  C.  Burr  has  pur- 
chased "The  Horse  Doctor"  and 
"Lucky  Days,"  stories  by  Joe  Blutz 
and  Harry  Fuhr,  for  Johnny  Hines. 


Pilzer  Joins  Roxy 

Maximilian  Pilzer  has  resigned  as 
conductor  of  the  Rialto  to  become  a 
conductor  at  the  Roxy,  succeeding 
Frederik  Stahlberg.  H.  Maurice  Jac- 
quet,  one  of  the  four  conductors  at 
the  Roxy  has  resigned.  Ludwig  Lau- 
rier,  assistant  to  Pilzer  is  in  charge 
at  the  Rialto. 


Promotions  in  Toronto 

Toronto — James  I.  Foy  has  been 
promoted  from  manager  to  super- 
visor of  Western  Canada  for  First 
National  to  fill  the  post  vacated  when 
R.  S.  Bell  succeeded  W.  A.  Bach  as 
Canadian  district  manager.  Harry 
Paynter,  salesman,  has  been  made 
manager. 


$52,000    Over    Week-End 

Roxy  stated  yesterday  Saturday's 
gross  was  slightly  under  $25,000, 
while  Sunday's  receipts  totaled  $28,- 
000,  or  a  total  of  over  $52,000  for  the 
week-end.  He  declared  the  second 
week's  gross  was  a  few  thousands 
under  the  first  week's  which  was 
$127,611,  exclusive  of  the  premiere. 

Two  for  Keith 
The  Garmed  Realty  Co.,  George 
Garsson,  president,  is  building  two 
theaters  for  Keith.  One  at  Tremont 
Ave.,  Boston  Road  and  177th  St.  will 
seat  3,000.  The  second,  at  Kings 
Highway  and  Ocean  Ave.,  Brooklyn, 
will  seat  3,500.  Isaac  Sigeltuch  rep- 
resented Garmed.  B.  S.  Moss  acted 
for  Keith. 


AMALGAMATED 
VAUDEVILLE  AGENCY 


Attractions  for 
Picture  Theatres 

Standard   Vaudeville    Acts 


1600  Broadway,  New  York  City 

Phone  Penn.    3580 


Drew   Joins    National    Supply 
Seattle— C.  Wallace  Drew  has  been 
added    to   the   National  Theater  Sup- 
ply Maff  as  architect  and  head  of  the 
designing  department. 


Helmer  "Air"  Gets  Contract 

|;,,stori— Marcus  Loew  has  awarded 
the  contract  for  the  installation  of 
a  ventilation  plant  in  the  Orpheum  to 
the  Helmer  Air  Conditioning  Co  of 
New  York. 


HAL  ROACH//**** 

iMattMoorein 

k  "HON.   . 
^MR.BUGGS 

JfarthaSleeper6'AnnaMayWon& 


This  is  a  "Cornerblock"  cut  furnished 
FREE  for  all  Pathecomedies  at  your 
Exchange. 


If  You  Are  in  the 


Market  for  Any  Kind  of 

MOTION  PICTURE 
APPARATUS 

CONSULT     US- AND    SAVE 

MONEY 

SEND  tOR  OUR  PRICE  LIST 

U/ILUKKiHByS 

run  West  32"-''Sr..New  york.N.y.*^ 


110  West  32"-''Sr..Newyork.N.y.' 

Phone    Penna.    6564 

Motion  Picture  Department 


II 


1   Motion 
Picture 
Studio— for 
Rent 


V 


">! 


J 


A  completely  equipped  motion  pic- 
ture studio  right  in  the  heart  of 
things — 220  West  42nd  St.,  for  rent 
for  any  period.  Modern  camera  and 
lighting  equipment.  Expert  camera 
men.  Ideas  developed.  Complete 
facilities  for  titling  and  finishing. 
Moderate  prices.  Call,  phone,  or 
write. 

Eastern 

CORPORATION 


Film 


Ja 


220W.42nd.StVN: 

Wisconsin  3770 


0* 


THE  PANIC 
IS  ON 

Metro'Qoldwyri'Mayer  announces 
a  Newsreel  and  the  fun  begins! 

SUCH  excitement! 
ALL  on  account  of  the  M-G-M  News 
EVIDENTLY  the  story  has  got  out. 
EXACTLY  how  great  that  Newsreel  will  be! 
NATURALLY  with  the  Hearst  world-resources 
— WHO  can  duplicate  them?    (Nobody I) 
PLUS  some  typical  M-G-M  Young  Ideas  . .  ♦ 
LISTEN !    Don't  fall  for  somebody  else's  panic! 
YOU'LL  regret  it  when  M-G-M  News  appears. 

Too  bad  if  you're  tied  up  on  a  Long  Term  Newsreel 
Contract — but  arrange  now  for  M*Q*M  News  thereafter! 

METRO-GOLD WYN-MAYER-tfory  never  sleep! 


Kent  To  Remain  With 
Famous  6  More  Years 

(Continued  from  page  1) 
ering  my  connection  with  Famous 
Players  can  be  found  in  the  fact  that 
I  have  just  signed  a  new  five-year 
contract  which  becomes  operative  on 
the  expiration  of  my  present  agree- 
ment. Thus  for  the  next  six  years 
and  a  half  I  shall  continue  with  Para- 
mount those  pleasant  relations  which 
have  marked  my  career  for  the  last 
nine  years.  I  hope  this  formal  state- 
ment will  set  at  rest  for  all  time  any 
rumors   of   my   departure." 


Double  Feature  Ban  to 
Mark  Northwest  Meet 

(Continued  from  page  1) 
Recently,  the  organization  success- 
fully launched  a  campaign  against 
double  feature  programs  in  the  Twin 
Cities,  and  now  seeks  to  make  the 
ban  embrace  Minnesota,  North  and 
South  Dakota. 


Lewis  Contract    Renewed 

Universal  City — Universal  has  re- 
newed its  contract  with  George 
Lewis. 


New  Bronx  Theater 
A   1,500-seat  theater  costing  $500,- 
000  is  to  be  built  on  Allerton  Ave.  be- 
tween  Holland  and  Cruger  Aves. 


M-G-M    Bans    Visitors 

Culver  City — M-G-M  now  is  ban- 
ning all  visitors  at  the  studios,  fol- 
lowing the  lead  of  other  producers. 


"Reports  filtering 
in  from  the  coast  in- 
dicate that  First 
National  has  a  hot 
one  on  the  fire  in 
'The  Patent  Leather 
Kid.'  They  are  say- 
ing it  is  likely  to  be 
the  greatest  picture 
ever  done  by  Row- 
land, McCormick  & 
Co.,  and  that's  say- 
ing a  mouthful." 


Stampede  at   Film  Fire 

Passaic,  N.  J. — Police  confiscated  a 
projector  used  to  show  a  picture, 
"The  Resurrection"  at  the  Russian 
National  Home,  after  a  near  disaster 
when  the  film  caught  fire.  More  than 
40  persons  were  injured  in  the  rush 
to  the  exits.  The  home  had  no  per- 
mit for  the  showing,  which  was  for 
the  benefit  of  textile  workers.  Com- 
plaints are  expected  to  be  issued 
against   directors  of  the  home. 


Smoots  Buys  Out  Partner 

Mount  Vernon,  O. — Harry  Smoots 
has  purchased  the  interest  of  his  part- 
ner, F.  J.  Harris  in  the  Vive. 


Announcement  I 

Columbia  Pictures  Corporation  an- 
nounces that  it  has  in  course  of  pro- 
duction the  following  pictures : 

That  Certain  Thing 

Bridge 

My  Wife's  Relations 

Virgin  Lips 

Alias  The  Love  Wolf 

Copyrighted— and  All  Rights  Protected 


COLUMBIA 

CORPORATION 


PICTURES 

1600  Broadway,  N.Y. 


Justice  Officials  To 
Sift  Rembusch  Charge 

(Continued  from  page  1) 
van  told  Rembusch  that  his  allega- 
tions would  be  probed,  pointing  out 
that  definite  evidence  must  be  pre- 
sented before  prosecution  can  be  un- 
dertaken. He  stated  that  the  matter 
will  be  studied  and  if  Rembusch's 
charges  can  be  substantiated  the  gov- 
ernment  will   act. 


United  Artists  Joins 
Hays  Organization 

(Continued  from  page  1) 
so  far  as  old  line  companies  is  con- 
cerned, is  assured  the  Hays  organiza- 
tion in  event  the  P.D.C.-Pathe  merger 
becomes  a  fact,  for  Pathe  now  is  the 
only  one  not  identified  with  the  Hays 
group. 


Goldberg  to  Mil'kee 

(Continued  from  page  1) 
plans  of  refurnishing,  remodelling  and 
re-equipping  the  entire  chain  of  11 
houses  in  Milwaukee  and  the  other 
chain  theaters  in  the  district,  will  be 
put  into  effect  immediately.  New 
organs  will  he  installed  in  many  the- 
aters. Cooling  systems  will  be  put 
into  several.  Work  on  all  the  im- 
provements   will   be    rushed. 


Wray  to  Direct  "Ordeal" 
Culver    City — M-G-M    has    signed 
John    Griffith    Wray    to    direct    "Or- 
deal,"   starring    Lon    Chaney. 


Niblo  to  Direct  "Enemy" 

Culver  City — Fred  Niblo  will  re- 
turn to  the  M-G-M  studio  to  direct 
"The  Enemy,"  Channing  Pollock's 
stage  play. 


New  Theaters 


Portage,  Wis. — Preparations  are  being  made 
for  the  opening  on  May  2  of  Fischer's  Port- 
age. 


Columbia,    Mo. — T.     C.    Hall    has    received 
bids  for  construction  of  a  theater. 


Port     Royal,     Ky. — The     Royal     has     been 
opened  by  Robert  Owen. 


Birmingham,  Ala. — Paul  Engler  has  opened 
the  Famous,  seating  900. 


East  St.  Louis,  111.— The  National,  First 
St.  and  St.  Clair  Ave.,  will  open  April  1 
under   management    of   James    Wade. 


Milwaukee — The  Egyptian  Realty  Co.  has 
been  granted  a  permit  to  erect  a  $150,000 
theater,  store  and  apartment  building  on  Teu- 
tonia  Ave.,  between  Nash  and  20th  Sts. 


Caruthersville.     Mo. — The    Home    has    been 
opened   by   I.   W.   Rogers.      It   seats   750. 


Efningham,  111. — A  syndicate  composed  of 
W.  B.  Kneedler.  J.  B.  Freen  and  J.  E. 
Spaulding  plan  a  $100,000  house  to  seat 
1,000. 


Park  Falls.  Wis.— John  Esterl  and  G.  E. 
Miner  are  planning  construction  of  a  $70,- 
000    theater. 


Bedford.   Ky. — The  Inland  has  been  opened 
here   by    M.    Struble. 


Port  Royal.  Kv. — Robert  Owens,  Jr.,  has 
opened    the    Royal. 

Newton.  Mass. — A  1.500-seat  house  will 
be  built  by  John  Chinehill  in  Auburndale 
square. 


DAILY TIPS  WHICH  MEAN  DOUABS  FOR  SHOWMEN  ' 


"Flesh  and  the  Devil" 
(M-G-M) 
The  main  feature  was  an  essay 
contest  to  which  the  newspaper  gave 
its  columns.  The  question  asked  was: 
"'Why  is  John  Gilbert  the  most  pop- 
ular screen  favorite  of  the  day?"  The 
question  was  to  be  answered  in  not 
more  than  50  words,  and  those  an- 
swers which  were  best  were  awarded 
an  attractive  glossy  photograph  of 
Gilbert  similar  to  those  in  lobby  dis- 
play.—Roy  Slentz,  Colorado,  Pueblo. 
Colo. 


"Let    It    Rain" 
(Paramount) 

Tie-up  with  an  awning  company 
resulted  in  a  good  lobby.  A  center- 
piece was  made  to  represent  a  door- 
way. An  awning  was  placed  over 
the  doorway  and  a  pipe  was  attached 
to  a  hose  and  on  the  other  end  was 
a  wash  basin  in  the  theater  but  hid- 
den from  view.  Small  holes  were 
drilled  in  the  pipe  from  which  the 
water  sprayed,  representing  rain.  Be- 
neath the  awning  was  a  pictorial  cut- 
out from  the  three-sheet  showing 
MacLean  and  Shirley  Mason  stand- 
ing beneath  an  umbrella:  this  being 
mounted  on  compoboard.  An  easel 
strengthened  the  display  to  hold  it 
up. — Sidney  Dannenberg,  Galax,  Bir- 
mingham,  Ala. 


"Michael   Strogoff" 
(Universal) 

The  Chamber  of  Commerce,  which 
got  behind  the  campaign,  sent  a 
speaker  to  25  public  schools  to  give 
out  eight  pairs  of  free  tickets  to  each 
school  for  the  boys  who  belong  to 
the  safety  patrol  just  formed  by  the 
C.  of  C.  In  presenting  these  tickets, 
the  men  gave  an  interesting  little 
talk  about  "Michael  Strogoff."— 
Eckel,   Syracuse,   N.  Y. 


"The  Overland  Stage" 
(First  Nat'l) 

All  newsboys  were  invited  to  see 
the  picture  if  they  would  give  both 
the  theater  and  picture  mouth-to- 
mouth  advertising  to  everybody  they 
came  into  contact  with.  The  kids  ac- 
cepted the  invitations  with  glee. — 
Sam  Hammond,  Egyptian,  Green- 
ville,  S.   C. 


"Tell  It  to  the  Marines" 
(M-G-M) 

Tie-up  was  made  with  the  National 
Guard  unit  and  in  this  way,  a  bugler 
was  secured.  This  man  was  posted 
on  the  top  of  the  tallest  building  and 
he  blew  "Taps"— "Retreat,"  etc.  This 
bugler  was  illuminated  with  flood 
lamps  which  produced  a  weird  and 
unusual  effect  at  night.  When  the 
crowd  stopped  in  the  street  below 
the  bugler  dropped  a  30  foot  bannei 
over  the  side  of  the  building,  hauling 
it  up  again  in  a  few  minutes. — H.  G 
Olson,  Apollo,  Janesville,  Wis. 


Korda  Directing  Dove 

Hollywood — Billie  Dove  plays  th 
title  role  of  "The  Stolen  Bride,"  he 
first  starring  vehicle  for  First  Na 
tional.  The  picture  which  is  in  wor 
is  the  first  American  work  of  Ales 
ander   Korda. 


ALL  ABOARD" 

By    HATT  TAYLOR. 

Directed  by  CHARLES  HINES 


Now  First  National  gives  you  the  BIG  Johnny 
Nines  success:  ■  ■  ■  You  knew  he'd  do  it.  And 
Comrade,  how  he  delivers:— Mirth  in  Johnny's 
machine-gun  manner  PLUS  Desert  Adventure 
with  a  howl  in  every  Lion  ■  ■  ■  And  they'll  walk 
miles  to  see  those  Comedy  Camels: 


A  liiat  national  First  Run  HIT/ 


Member  4  Motion  Picture  Producers  >M  Distributor!  of  Americ*  Inc.— WW;  H.Hiyi  J\aidmt 


THE 


-ZW 


DAILY 


Tuesday,  March  29,  1927 


THEATER  CHANGES 
DURINGJEBRUARY 

Official  Film  Board  Reports 

Now  Ready  for 

the  Trade 

AFFICIAL  changes  in  the  ex- 
hibition  field  throughout  the 
United  States  are  reported  by  the 
Film  Boards  of  Trade  to  THE 
FILM  DAILY  by  special  ar- 
rangement. The  February  rec- 
ord follows: 

ALABAMA 
Changes  in  Ownership 

Auburn — College.  Sold  to  Auburn  Ban  & 
A.    Club   by    Prof.    A.    L.    Thomas. 

Headland — Dreamland.  Sold  to  Mrs.  J.  A. 
Blackerby   by   N.   E.    Blackerby. 

Closings 

Ariton — First    National. 


ARKANSAS 

Openings 

Gillette — The  New. 
Gould — Star. 
Greenwood — Palace. 
McCrary — High    School. 
Newport — The  Newport. 
Sparkman — Royal. 

Changes  in  Ownership 

Arkadelphia — Coed  and  Royal.     Sold  to  Ark. 

Amuse.   Ent.  Inc.  by   Cecil  Cupp. 
Atkins — Royal     (formerly    Comet).       Sold    to 

Mr.    Burnett  by   Geo.   Wren. 
Chidester— Liberty.      Sold   to    W.    A.    Gill   by 

Mr.    Stinnett. 
Conway — Conway     Theater.       Sold     to     Ark. 


Used  Every  Day 
by  Everybody 


Free  to 
FILM  DAILY 
Subscribers 


Amuse.    Ent.    Inc.   by   Mr.    Smith. 
Conway — White  Grand.     Sold  to  Ark.  Amuse. 

Ent.    Inc.   by   W.   A.   Nance. 
Elaine — Dixie.      Sold    to    Mrs.    Tilghmann    by 

Mr.    Reinhardt. 
Eldorado— Dillingham.      Sold   to    Ark.   Amuse. 

Ent.    Inc.    by    T.    B.    Gibbs. 
Eldorado — Star.      Sold    to    Ark.    Amuse.    Ent. 

Inc.    by   Chas.    Morrell. 
Foreman— Airdome.      Sold   to    Mrs.    White   by 

R.   E.   Pullen. 
Junction    City— Palace.      Sold    to    Woodward 

&    Farrar   by    W.    M.    Worley. 
Little    Rock— Main.      Sold    to    A.    Frankel    by 

L.    Casselli. 
West    Helena — Gem.      Sold    to    H.    B.    Miller 

by    C.    F.    Duckett. 

Closings 

Cove — O.    K.    Theater.      Temporary. 
Hampton — Willys.      Burned. 
Monette — New.      Burned. 
Tuckerman  —  Star.      Temporary. 


CALIFORNIA 
New  Theaters 

Brentwood — Peterson. 
Princeton — Riverside. 
San    Francisco — Riviera. 

Roosevelt. 
Santa    Rosa — Filmland. 

Changes  in  Ownership 

Brentwood        Heights — Brentwood        Theater 
Sold    to    Wm.    H.    Richards  by    R.   J.    Gold- 
berg. 
Compton — Symphony.      Sold  to  E.   P.   Strong 

and   Mr.    Hanson   by    Far   West   Theaters. 
Garden    Grove — Garden   Grove  Theater.      Sold 

to   Mr.   Wilcox  by   C.   R.    Crawse. 
Los  Angeles — Dayton.      Sold   to   Mr.   Wagner 
by    Mr.    Thaler. 

Lyric.       Sold     to    H.     H.     Kilpatrick    by 

Herman   L.    Schwartz. 
Rainbow.      Sold   to  J.    O.    Wollard   by    F. 

Ghetcik. 
Rex.     Sold  to  J.  E.  Hostettler  by  Pacific 

Coast    Theaters. 
Sunshine.       Sold    to    R.     M.     Robbins    by 
D.    Knop. 
Norwalk— The     Nonvalk.       Sold     to     W.     L. 

Sobelman. 
Parlier— The    Parlier.       Sold     to    Dr.     C.     L. 

Toepfer. 
Pasadena — Photoplay.       Sold    to    Major    Port 

and    Earl    Finks   by   Harry   Walz. 
Tuiunga — Tujunga     Theater.       Sold     to     Pat 
Stevenson  by   Harry  Walz. 

Closings 

La   Moine — La  Moine  Theater. 
Oakland — Montclair. 


COLORADO 
Re-openings 

Farr — Cameron  Club. 
Simla — Simla   Theater. 

Changes  in  Ownership 

Danger — Bijou.      Sold    to    Carpenter    Reul    by 

Joe   Sandusky. 
Johnstown — Gem.      Sold   to   M.   H.    Schneider 

by    Myles    Tamplyn. 
Littleton— Palm.       Sold    to    H      B.    Willis    by 

M.    W.    Kessey. 
Louisville — Rialto.       Sold    to    S.    G.    Biella   by 

T.   F.   Carper. 
Weldnna — Tsis.      Sold   to   V.   E.   Ferguson  by 

Kelly  Adams. 


CONNECTICUT 
Changes  in  Ownership 

Broadbrook — Palace.       Sold    to    L.    Cuprak. 
"ieganum — Town  Hall.   Sold  to  A.  H.  Viten. 
Milford — Capitol.      Sold    to    Panora    &    Con- 

stantine. 
Plainville — Strand.       Sold    to    Geo.    Lewitt. 
Rocky    Hill— Town    Hall. 
Sevmour — The     Seymour.       Sold     to     E.     H. 

Holston. 
Waterbury — Garden.     Sold  to  F.  De  Tack. 
Winsted — IQpera    House.      Sold    to    Mr.    Gale. 


FLORIDA 
Changes  in  Ownershin 

Dunedin — Dixie.        Sold      to      Tamiami      F.nt. 

Theaters    by    Brady    Bros. 
Ponce    de    Leon — The    Leon.      Sold    to    S.    E. 

Branton  by   C.    S.   Leon. 
River    Junction — Twin    City.      Sold    to    W.    C. 

Chafin    by    Kirkland    &   Green. 
Tampa — Garden.       Sold    to    Chas.    De.    Levin 

by   Henry   Menz. 


GEORGIA 
Changes  in  Ownership 

Brunswick — Bijou.  Sold  to  Ritz  Inc.  by 
Mrs.   Alma  W.   "King. 

Camilla — Opera  House.  Sold  to  Byrd  4V 
Ross   by    Dr.    C.    O.    Rainey. 

Nashville — Deal.  Sold  to  Mrs.  Fannie  Roch- 
ester   by    Frank    Humphrey. 

Closings 

Donaldsonville — High    School. 

Dupont — Capitol. 

Swainsboro — The    Swaintboro. 


No  Theater  Conflict 

Virginia,  Minn. — The  Central  Shoe 
Co.  of  St.  Louis  on  Saturday  spon- 
sored a  free  showing  for  children  of 
"Robin  Hood"  at  the  Garrick.  The 
company,  which  operates  nationally, 
uses  this  tie-up  elsewhere  as  exploi- 
tation  for   its   Robin    Hood  shoes. 


Arrangement  Does  Not  Conflict 
With  Theaters,  Buckley  States 

Harry  D.  Buckley,  general  repre- 
sentative for  Douglas  Fairbanks  said 
yesterday  the  arrangement  with  the 
Central  Shoe  Co.  was  made  over  a 
year  ago.  He  added  that  there  is 
no  conflict  with  regular  exhibition 
practices;  that  the  shoe  company  is 
permitted  to  book  the  film  in  this 
manner  only  after  it  has  played  a 
town  in  the  regular  way  and  that, 
further,  arrangements  for  such  free 
showings  are  in  every  instance  made 
with   the  exhibitor. 


Columbia's  "Perfect  30" 
"The  Perfect  30,"  is  the  brand  name 
under  which  Columbia's   1927-28  out- 
put will  be  distributed. 


Goldbeck  Returns 

Willis  Goldbeck,  who  scenarized 
Rex  Ingram's  "The  Garden  of  Allah," 
has  returned  to  the  United  States 
after  several  months  in  France  and 
Africa. 


"Irish   Destiny"   Opens 
"Irish    Destiny"    had    its    premiere 
last  night  at  Daly's. 


Jacques  on  Exchange  Tour 

S.  C.  Jacques,  new  Middle  West 
division  manager  for  Pathe,  is  on  a 
tour  of  exchanges  of  his  territory. 


Resume  at  Birmingham 
Detroit — Kunsky-Balaban  &  Katz 
will  resume  construction  of  its  the- 
ater at  Birmingham,  as  a  result  of 
voters'  action  in  overwhelmingly  fav- 
oring Sunday  shows.  Building-  of  the 
proposed  house  was  discontinued 
pending  the  outcome. 


Incorporations 


Trenton.  N.  T. — Plaza  Theater.  Jersey  City. 
Capital  stock.  $5,000.  all  paid  in  by  Turlson 
Nanelbaum.  T.eon  Ynckman.  Elizaheth  and 
Helen    Levine. 


Harrishurg.  Pa. — -Keystone  Theater  Co., 
Inc..  to  own,  buy.  construct  and  manage 
theaters.  Capitalized  at  $50  000  with  the 
stock  on  n  par  value  hasis  of  $100.  Incor- 
porators: Carl  W.  Hardir.  Valentine  C.  Lup- 
nert,  and  Norman  R.  Hill,  all  of  Williams- 
port. 


Harrtsburg  Pa. — South  Philadelphia  The- 
aters Corp..  Philadelphia.  To  «ell.  buy.  oper- 
ate and  maintain  theaters.  Capital,  $5  000; 
par  vahie  of  stock,  $50.  Incorporators.  "H^rrv 
Hree"  Treas. :  Abraham  E.  Altman  and  Rob- 
ert  Fiau. 


Harrishurg,  Pa. — I.  H.  Kenny  Amusement 
Co..  Pittsburgh.  To  operate  and  maintain 
places  of  amusement.      Morris   Shaman.   Treas. 


And  That's  That 


By  PHIL  M.  DALY 

ALTHOUGH  he  trained  his  daugl 
■£*•  ter,  Lina  Basquette.  Erne; 
Belcher,  ballet  master,  will  see  he 
on  the  stage  for  the  first  time  whe 
"Le  Maire's  Affairs"  opens.  She  i 
the  wife  of  Sam  Warner. 


Broadway  houses  seem  to  be  mar. 
ing  a  bid  for  the  cloak  and  suit  tra& 
this  week,  as  witness,  "Wolf's  Cloth 
ing"  at  the  Roxy;  "White  Flannels 
at  the  Colony;  "Long  Pants"  at  th 
Strand;  "Fashions  for  Women"  cl 
the  Paramount.  Oh,  very  well,  'i 
you  must  have  your  little  joke,  "01 
Ironsides"  is  at  the  Rivoli. 


There  is  no  truth  to  the  statemer 
that  Howard  Dietz  may  have  pre 
moted  this  Chinese  trouble  as  explo 
tation   for  "Tell   It  To  the  Marines. 


Roxy  is  insured  for  $2,000,000  i 
eight  different  companies.  In  vie1 
of_  William  Fox's  high  estimate  c 
him,  the  ante  probably  will  I 
boosted  as  a  result  of  the  new  affil 
ation. 


Dover.  Del. — National  Eilm  Producers  Inc. 
Capital.  $5,000,000.  Incorporators.  T.  L. 
Croteau,  A.  L  Miller,  Alfred  Tervis.  Wil- 
mington. Filed  hy  Delaware  Corp.  of  Amer- 
ica. 


Wotta  break  for  the  Astor.  There 
real  excitement  now  with  the  Par; 
mount  gang  taxing  the  Huntin 
Room  to  capacity. 

Actors'  Relief  Film 

Stories  are  being  selected  for 
series  of  12  two-reel  pictures  to  1 
produced  for  the  benefit  of  the  A 
tors'  Relief  Rund  of  America  and  tl 
Authors'  League  Fund.  The  produ 
tions  will  be  made  in  New  York  tu 
der  supervision  of  Eugene  Spit 
starting  soon.  Work  will  be  done 
the  Edison  Studio  at  2826  Decati 
Ave.,  which  Spitz  has  leased. 

Both  players  and  writers  will  co; 
tribute  their  services  free.  Broa' 
way  players  will  be  featured  in  tl 
pictures.  Stories  being  considered  ii 
elude  contributions  from  Edna  Fe 
her,  Will  Irwin,  Cosmo  Hamilton  ar 
Fannie  Hurst.  Special  attention  w 
be  naid  comedy-dramas. 

The  committees  which  have  chart 
of  the  nroiect  for  the  funds  comnris 

Actors'  Fund:  Daniel  Frohman.  E.  F.  I 
bee,  Walter  Vincent.  Sam  A  Scribner.  Ma' 
Klaw.  Bernard  A.  Reinold,  George  M.  Cnh? 
Robert  T.  Haines.  William  Sevmour.  "R. 
Burnside.  George  Pauncefct.  Edmu"d  Bree 
T.  M.  Dittenhoefer  Lee  Shiibert.  Wa'ter 
Tordan,  Henry  Dabian,  Maclvn  Arlmck 
Frank  Burheck.  Charles  A  Steven=o"  a 
Bijou  Fernandez:  Authors'  Leaeue:  Geot 
Creel.  Charles  Dana  Gib'on.  Booth  Tark>'i 
ton.  Owen  Davis,  Ellis  Parker  Butler,  Lu 
Sillcox.  George  Ade,  Irving  Bacheller.  Geoi 
Barr  Baker.  Rex  Beach,  Eugene  Buck  Irvi 
S.  Cobb  C.  B.  Fall.  Fdna  Ferher.  T->n 
Forbes.  Montague  Glass,  Tohn  Golden.  ArtV 
Guiterman.  Ruth  Hale,  Rita  S.  Halle.  V> 
Irwin,  Orson  Lowell,  George  Barr  I 
Cutcheon.  T.  Hartley  Manners,  Alice  Di 
Miller,  Kathleen  Norris,  Harvev  O'Higgi 
Mary  Roberts  Rinehart.  Tony  Saro,  Oiai 
Scribner.  Frederick  A  Stokes,  Julian  Strc 
Walter  Dorwin  Teague,  William  Allen  Wh 
Mrs.  Payne  Whitney  and  Jesse  Lynch  V 
liams. 


Dover,  Del.— York  Theater  Co..  Inc.  Cap- 
italized at  $500,000.  Incorporator^:  James 
N.  Robertson,  William  F.  Hart.  Hazel  M. 
Deneau,  Detroit,  Mich.  Filed  hy  Corpora- 
tion  Guarantee  and   Trust   Co. 


Stombaugh  on  First  Trip 
Charles  W.  Stombaugh,  recent  • 
appointed  special  representative  : 
the  Pathe  home  office,  is  en  route  ' 
St.  Louis,  on  his  first  trip  in  his  r  t 
capacity. 


THE 

Tuesday,  March  29,  1927  ^  7"1^^~        DAILY 


:cM?k 


TO  WHOM  IT  MAY  CONCERN: 

In  April  of  1925  we  purchased  from  the  re- 
ceivers of  the  Mutual  Chaplins,  through  the 
United  States  District  Court,  all  right,  title 
and  interest  in  the  following  Mutual  Chaplin 
Comedies : 

BEHIND  THE  SCREEN 
THE  FIREMAN 
THE  CURE 


EASY  STREET 
THE  IMMIGRANT 
THE  PAWNSHOP 

THE  ADVENTURER 
THE  RINK 

THE  FLOORWALKER 
THE  VAGABOND 
THE  COUNT 

All  prints  have  been  ordered  returned  to  us  by  the  United  States 
District  Court,  but  we  have  learned  that  there  are  still  some  unscrupulous 
dealers  who  are  renting  these  films  to  exhibitors.  Therefore  we  hereby 
notify  all  theatre  owners  booking  any  of  these  pictures,  that  we  intend 
to  hold  them  strictly  liable  by  reason  of  the  exhibition  thereof,  as  the 
same  is  in  violation  of  our  rights,  acquired  as  aforesaid. 

We  hereby  also  desire  to  advise  all  Exchanges  that  if  they  have  any 
of  these  pictures  on  hand,  to  immediately  return  same  to  us. 

MUTUAL  CHAPLINS,  INC. 

Export  &  Import  Film  Company,  Inc.  Agent* 

729  Seventh  Avenue 
New  York 


"Well  made— holding  that  class  finish 

FOX  has  been  giving  their 
pidturesoflate!- 


WILLIAM   FOl     9ments 

MADAME 
WMTS  NO 
CHILDREN 

An  Up~to~thcMinute  Comedy  of  Domestic  Difficulties 

■with 

MARIA   CORDA 


produced  in  cZurvpe  by    FOX   FILM  COI\P. 
Story  by  Clement  Vautel    ")£     Scenario  by  3ela  Selazs 

ALEXANDER  KORDA  Production 


VARIETY 


WILLIAM  FOX  presents 

IOVE  MAKES 
EM  WILD 

Romance  Jurns  the  Office  JVlouse  into  a  Roaring  fwn- 

-with 

JOHNNY  HARRON  -SALLY  PHIPPS -FLORENCE  GILBERT 
J.FARRELLMacDONALD-ARTHURHOUSMAN-BEN  BARD 

Qased on  the Story  "Willie  the Wonn  by  Tlorence Ryersori 

Scenario  by  %rold  Shumate  <-  ALBERT  RAY  tyrodwffwr) 


Members  of  Motion   Picture   Producers  and   Distributors   of  America,    Inc. — Will    H.    Hays,    President 


ZfeHEWSPAPER 
o/"FILMDOM 


ALL  THE  NEWS 
ALL  THE  TIME 


VOL.  XXXIX     No.  76 


Thursday,  March  31,  1927 


Price  5  Cents 


DECISION  IN  PARAMOUNT 
SUIT  MADE  IN  FEW  DAYS 


Federal  Trade  Commission 

Completing    Study    of 

Long  Case 

Washington  Bureau  of  THE  FILM  DAILY 
Washington — Early  announcement 
of  the  decision  in  the  long  pending 
Paramount  case  is  expected  here,  as 
the  new  members  of  the  Federal 
Trade  Commission,  McCullough  and 
Myers  have  practically  completed 
their  study  of  testimony  and  argu- 
ments made  prior  to  their  appoint- 
ment. SJM 
Decision  in  the  case  would  have 
been  handed  down  several  weeks  ago, 
but  for  an  agreement  to  delay  con- 
sideration to  give  the  new  members 
time  to  familiarize  themselves  with 
(Continued  on  page  11) 


PARAMOUNT  SPONSORS 
PROJECTION  'LAB' 


Hollywood — Convinced  that  projec- 
tion is  to  undergo  a  radical  change 
in  the  immediate  future,  Famous 
has  taken  over  the  old  Realart  studio 
as  an  experimental  laboratory.  Lo- 
renso  Del  Riccio  is  in  charge  bearing 
the  newly-formed  title,  "cinema- 
engineer."  C.  S.  Ashcraft,  lighting 
engineer,  is  associated  with  him. 

Del  Riccio  has  been  experimenting 
with  light  devices  for  many  years 
and  is  the  inventor  of  the  magna- 
scope,  which  was  introduced  in  "Old 
Ironsides." 


18  from  A.G.A. 

Eighteen  features  and  13  Edgar  A. 
Guest  Poetic  Jewels  will  comprise 
next  season's  output  of  American 
Cinema  Ass'n.,  A.  J.  Moeller  an- 
nounced following  a  meeting  in  De- 
troit. The  Guest  subjects  will  be  in 
addition  to  the  13  on  this  year's 
(Continued  on  page  11) 


Flinn  Appointed  Marshal 

John  C.  Flinn  will  be  marshal  of 
the  evening  at  the  first  international 
dinner  and  entertainment  of  the  A. 
M.  P.  A.,  at  the  Astor,  Saturday. 
Hubert  Voight  and  James  Zabin  will 
act  as  sides.  The  dinner  will  be 
started  promptly  at  7:30  P.  M. 


"Wolf's  Clothing"  Held  Over 

"Wolf's    Clothing"    is    to    play    a 
second  week  at  the  Roxy. 


SCHOOL  COMPETITION 
ILLEGAL,  COURT  RULES 

Building  May  Not  be  Used 

as  Theater,  Minnesota 

Judge  Holds 

Bemidji,  Minn. — Competition  of  a 
school  showing  pictures  is  unfair  and 
illegal,  the  district  court  has  ruled  in 
granting  a  permanent  injunction 
against  the  Park  Rapids  school  board 
prohibiting  renting  of  the  school  for 
theater  purposes.  The  action  estab- 
lishes a  precedent  in  the  state.  The 
school  board,  the  court  ruled,  has  no 
power    to     rent     the    building     even 

(Continued    on    page    6) 


British  Dividend 

London — With  the  British  trade 
divided  on  the  measure,  the  motion 
picture  bill,  providing  for  a  quota 
system,  and  abolition  of  blind  and 
block  booking,  is  scheduled  for  its 
third  reading  Tuesday.  The  meas- 
ure, which  has  developed  into  a  po- 
litical fight,  is  opposed  by  many  ex- 
hibitors, while  others  favor  it.  A 
great  portion  of  the  trade  is  apathetic, 
showing  little  interest  in  the  bill. 


Ontario's  Film  Budget 

Toronto  —  First  move  to  provide 
financial  aid  for  encouraging  produc- 
tion of  British  Empire  films  was 
taken  by  the  legislature  when  it  unan- 
imously appropriated  $130,625  for  the 
government's  studio  at  Trenton.  The 
province  is  determined  to  sunnort  the 
British  film  program  and  hopes  to  at- 
tack successfully  present  supremacy 
of  American  films  throughout  the 
Dominion,  according  to  Provincial 
Treasurer  Monteith. 


Endowed  Cinema 

Morris  Gest,  back  from  California, 
predicts  that  in  five  years  motion  pic- 
tures will  be  endowed  by  millionaire 
philanthropists  like  Otto  H.  Kahn. 
In  a  Times  interview,  he  states: 

"A  great  revolution  has  just  begun 
in  that  industry.  It  will  be  as  im- 
portant a  landmark  in  the  history  of 
(Continued    on    page    6) 


Pathe  Dividend  Declared 

Pathe  Exchange  has  declared  the 
regularly  quarterly  dividend  of  75 
cents  on  the  common  "A"  and  "B" 
payable  Mav  2  to  stockholders  of 
record  April  11. 


Zukor  Going  Abroad 

Adolph    Zukor    leaves    for    Europe 
aboard  the  Majestic  Friday  night. 


Roxy  Chicago  Theater  Seen  as 
Next  Step  in  Circuit  Program 


"U"  in  Indiana 

Marion,  Ind. — Universal  has 
obtained  a  site  here  for  a  house. 
This  is  to  mark  first  invasion 
of  the  Indiana  field  by  Univers- 
al. Construction  is  to  start  at 
an  early  date. 


'U' FEATURES  TOTAL  67 
IN  REVISED  '28  LIST 


$15,500,000     Reported     As 

Cost   of   Releases   for 

Next  Year 

Universal  City — Sixty-seven  fea- 
ture productions,  and  not  65  as  pre- 
viously announced,  and  more  than 
600  reels  of  short  product  are  in- 
cluded in  the  revised  1927-28  Uni- 
versal program,  declared  by  Carl 
Laemmle  to  involve  an  expenditure 
of  $15,500,000. 

The  list  of  12  super-productions  is 
headed  by  "Uncle  Tom's  Cabin", 
which  probably  will  be  roadshowed. 
It  has  a  cast  of  45  principals.  Harry 
Pollard  directed. 

"The  Cat  and  the  Canary",  directed  by 
Paul  Leni  from  John  Willard's  stage  play 
and  starring  Laura  LaPlante  is  another 
scheduled    for    September    release. 

A  third  for  next  fall  will  be  "Les  Miser- 
(Continued    on    page    6) 


"Tom,"  Roadshow 

Roadshowing  of  "Uncle  Tom's 
Cabin"  is  planned  by  Universal. 
David  C.  Werner,  stage  advisor  for 
the  company,  is  en  route  to  the  Coast 
to  confer  with  Carl  Laemmle  on  plans 
for  handling  of  the  picture  now  near- 
ing   completion. 


Dolores  del  Rio  to  Star 

Dolores  del  Rio  will  be  starred  in 
"Ramona,"  which  Edwin  Carewe  will 
direct  and  co-produce  with  Inspira- 
tion Pictures  for  United  Artists  re- 
lease, as  soon  as  Miss  del  Rio  fin- 
ishes work  in  "The  Trail  of  '98." 
Carewe  leaves  today  for  the  Coast. 


Dorothy  Gish  Returning 

Dorothy  Gish  returns  to  New  York 
tomorrow  after  completing  her  con- 
tract with  British  National.  She  is 
under  a  long  term  contract  to  In- 
spiration and  leaves  soon  for  the 
Coast. 


Fox  and  Cooney  Factors  in 

Three-Cornered  Loop 

Competition 

Chicago — Competition  in  the  Bala- 
ban  &  Katz  dominated  loop,  already 
threatened  by  a  proposed  Cooney 
house,  will  become  a  three-cornered 
affair  through  erection  of  a  Roxy  the- 
ater, which  will  rival  in  size  and 
splendor  the  Roxy  in  New  York,  ac- 
cording to  a  report  in  circulation 
here. 

The  Roxy  circuit,  controlling  in- 
terest of  which  has  just  been  acquired 
by  Fox  Theaters  Corp.,  now  is  em- 
barked on  an  expansion  program 
which,  it  is  promised,  will  result  in 
erection  of  Roxy  theaters  in  a  number 
of  principal  cities  in  the  United  States 
and  abroad.  This  program,  supple- 
(Continued  on  page  11) 


Fox  Theaters  Net 

With  Fox  Film  expected  to  show 
earnings  of  approximately  $3,400,000 
for  1926,  equivalent  to  about  $6.90 
a  share  on  its  500,000  shares  of 
Class  "A"  and  Class  "B"  no  pa , 
common  outstanding,  Fox  Theaters 
Corp.  is  expected  to  report  earnings 
(Continued  on  page  11) 


Masters  Promoted 

Haskell  M.  Masters  has  been  ap- 
pointed general  manager  of  United 
Artists  exchanges  in  Canada  succeed- 
ing Jacob  W.  Berman,  transferred  to 
manager  of  sales  at  Toronto.  Saul 
Resnick  has  succeeded  Masters  as 
New  Haven  sales  manager. 


70  in  Schine  Chain 

Gloversville,  N.  Y.  —  Plans  com- 
pleted for  new  theaters  at  Ccrtland 
and  Fairport,  will  raise  the  total  of 
houses  in  the  Schine  chain  to  70  and 
its  scope  of  operations  to  34  up- 
state cities  and  towns.  The  company 
last  year  earned  $8.84  a  share  before 
taxes,  with  the  balance  sheet  showing 
an  asset  value  of  $73.33  per  share. 
The  company  is  a  subsidiary  of  Uni- 
versal. 


E.  J.  Loeb  Returning 

Edwin  J.  Loeb,  attorney  for 
Joseph  M.  Schenck,  has  left  for 
Hollywood. 


Wanger  Leaves  Tomorrow 

Walter     Wanger     leaves     for     the 
Coast  Friday. 


f-^B^J 


DAILY 


Thursday,  March  31,   1927 


KIHEl 

j4rM£WSPAPER 
o/"RLMDOM  I 


PIA  ■P^^XLLTHE  TIME 


Vol.XXXIX  No  76   Thursday, March 31. 1927  Price 5 Cents 


I0HN  W.  ALICOATE 


Publisher 


Published  daily  except  Saturday  and  holidays 
at  1650  Broadway.  New  York,  N.  Y.,  and 
copyright  (1927)  by  Wid's  Films  and  Film 
Folk,  Inc.  J.  W.  Alicoate,  President  and 
Publisher;  Maurice  D.  Kami,  Vice-President 
and  Editor;  Donald  M.  Mersereau,  Treas- 
urer, Business  and  Advertising  Manager; 
Ralph  Wilk,  Traveling  Representative.  En- 
tered as  second  class  matter  May  21.  1918, 
at  the  post-office  at  New  York,  N.  Y. 
under  the  act  of  March  3,  1879.  Terms 
(Postage  free)  United  States,  outside  of 
Greater  New  York,  $10.00  one  year;  6 
months.  $5.00;  3  months,  $3.00.  Foreign, 
$15.00.  Subscribers  should  remit  with  order. 
Address  all  communications  to  THE  FILM 
DAILY.  1650  Broadway,  New  York,  N.  Y. 
Phone  Circle  4736-4737-4738-4739.  Cable  ad 
dress:  Filmday,  New  York.  Hollywood. 
California — Harvey  E.  Gausman,  Ambassa- 
dor Hotel:  'Phone,  Drexel  7000  and  Wash 
ington  9794,  London — Ernest  W.  Fredman 
The  Film  Renter,  58,  Great  Marlborough  St.. 
London,  W.  I..  Paris — La  Cinematographic 
Francaise,  5,  Rue  Saulnier. 


DON'T  ASK! 

*         •         • 
(The  Film  Daily 
Question  Box) 


1.  How  much  do  distributors  gross 
yearly  in  film  rentals?  What  per- 
centage is  expended  for  distribution 
overhead? 

2.  When  was  the  first  movie  car- 
toon made,  and  by  whom? 

3.  How  many  features  are  produced 
yearly? 

4.  Who  first  discussed  the  possi- 
bilities   of    talking    pictures? 

5.  By  what  names  have  motion  pic- 
tures been  known   in  days   gone  by? 

{Answers  will  be  found  on  page  11) 

Sign  with  De  Mille 

Culver  City — John  Krafft,  title 
writer,  has  signed  a  new  long  term 
contract   with    Cecil   B.    De   Mille. 

Rochus  Gliese,  director  of  several 
Ufa  productions,  has  been  signed  by 
De  Mille  under  a  long  term  contract. 


Davis  Closes  Deals 

George  H.  Davis  has  closed  for 
"Isobel,  or  the  Trail's  End,"  with 
Liberty  Films  in  Philadelphia.  Big 
Feature  Rights,  has  taken  over  dis- 
tribution in  Louisville,  while  Griever 
Film  has  acquired  rights  in  the  Chi- 
cago territory.  Canadian  Film  De 
Luxe  has  Canadian  rights.  "Con- 
fession," another  Davis  release,  has 
been  sold  to  Liberty  Big  Feature 
Rights  and  Griever,  as  well  as  to 
Kerman  Film,  for  the  New  York 
territory  and  Golden  Distributing  Co.. 
for  New  England. 


Financial 


Famous  experienced  some  pressure,  break- 
ing to  106,  which  is  a  new  low  for  the  year, 
and  dropping  154  on  a  turn-over  of  24,200 
shares.  Both  Warner  stocks  picked  up  a 
trifle  on  a  small  exchange.  The  general 
tendency  of  breaking  prices  of  the  past  few 
days,    continued    to    prevail. 


Quotations 

High 

Low 

Close 

Sales 

Am.    Seat.    Vtc. . . 

•   427^ 

42  H 

4251 

200 

•Am.    Seat.    Pfd.. 

46 

•Balaban  &  Katz.. 

6354 

♦Bal.  &  Katz  Vtc. 

7354 

Eastman   Kodak    . . 

.140 

139 

13954 

800 

Famous   Players    .' 

.107K 

105H 

1065^ 

24,200 

*Fam.   Play.   Pfd.. 

120 

Film    Inspect.     . . . 

.      6'A 

6'A 

6*A 

100 

•First   Nat'l   Pfd .  . 

103 

Fox    Film    "A"... 

685^ 

6854 

68  A 

1,200 

Fox  Theaters  "A". 

'  23^4 

2154 

22'A 

1,800 

"Intern'l    Project. 

954 

58'^ 

585^ 

57« 

5,400 

Metro-Gold.    Pfd 

2sy2 

2SA 

25J4 

200 

M.  P.  Cap.  Corp.. 

UA 

13'4 

1354 

200 

Pathe   Exch.    "A". 

4654 

45 

45  54 

1,200 

tParamount    B'way 

100J4 

99% 

10054 

20 

ttRoxy    "A"    

37 

35 

.... 

ttRoxy    Units    .  . . 

41 

39 

ttRoxy    Common 

1254 
42  J4 

1154 

Skouras    Bros.    . . . 

4254 

4254 

"Stan    Co.   of   Am 

8354 

Trans-Lux  Screen 

5  A 

5 '/a 

554 

2,666 

*Univ.    Pict.    Pfd.. 

100 

•  •  ■ 

Universal  Pictures  . 

WA 

4154 

41% 

200 

Warner    Pictures... 

17J4 

1654 

1754 

1,500 

Warner   Pict.    "A". 

27^ 

2654 

27A 

3,200 

*  Last  Prices  Que 

ted 

t   Bond  Market 

**  Philadelphia  Market     tt  Bid 

and  Ask 

Pass  "Blue"  Law 

Collingswood,  N.  J. — The  borough 
commissioners  have  passed  an  ordi- 
nance covering  37  varieties  of  of- 
fences under  a  penalty  of  $200  fine 
or  90  days  in  jail.  Mayor  Knebel 
said  a  "liberal"  interpretation  would 
be  applied. 


Rogers  As  Congressman 
Hollywood — First  National  is  re- 
ported to  have  signed  Will  Rogers  in 
a  film  portraying  a  congressman 
and  entitled  "Will  Rogers,  Congress- 
man." Rogers  is  to  receive  $100,000 
for  his  work  which  includes  writing 
titles    and    gags. 


Kaufman    Sailing    Friday 

S.  Jay  Kaufman  sails  Friday  night 
for  Europe,  wjiere  he  will  represent 
Roxy  in  a  survey  of  pictures  and  pres- 
entations. 


"Rosie  O'Grady"  to  Open  House 

Hastings,  Neb. — Universal  will 
open  its  Rivoli  here  with  "Sweet  Ro- 
sie O'Grady,"  Columbia  picture. 


Cortez    Opposite    Garbo 

Culver  City- — Ricardo  Cortez  will 
play  opposite  Greta  Garbo  in  her 
first  M-G-M  starring  vehicle,  "Anna 
Karenina." 


"U"  Signs  James  Flood 
Universal  City — James  Flood  has 
been  signed  by  Universal  to  direct 
"Betty's  a  Lady,"  a  short  story  by 
Gerald  Beaumont.  Chas.  A.  Logue 
is  preparing  the  script.  This  will  be 
made  under  supervision  of  Arthur 
Shadur. 


Equipment  Notes 


Cohen  Building  at  Mt.  Kisco 

Clarence  A.  Cohen  will  head  a  com- 
pany which  is  to  operate  an  800-seat 
theater  to  be  built  at  Main  St.  and 
Carpenter  Ave.,  Mt.  Kisco.  It  will 
be  part  of  a  $200,000  project.  Cohen 
recently  acquired  a  site  on  Whitehall 
St.,  New  York  City. 


Original   Negatives  of  Everything 
in  Motion  Picture  Stock  Shots 

WAFILMS,  INC. 

W.  A.  Futter,  Pres. 
130  West  46th  St.         Bryant  8181 


Eckman  Talks  to   Salesmen 

At  a  luncheon  of  Film  Salesmen, 
Inc.,  Samuel  Eckman,  Jr.,  eastern 
district  sales  manager  of  M-G-M, 
spoke  on  "The  Value  of  a  Salesman 
to  An  Organization."  His  topic  cov- 
ered business  ethics  in  selling,  how 
the  salesman  can  improve  distribu- 
tion and  opportunities  for  advance- 
ment. Eckman  emphasized  the  sales- 
man's responsibility  in  confining  any 
particular  sale  to  one  customer  as 
covered  by  the  last  clause  in  the  uni- 
form contract.  Another  luncheon  will 
be  held  April  9  at  1 :30,  to  which 
sales  managers  of  exchanges  will  be 

invited.  

Drucker  Gets  ACA  Franchise 

Salt  Lake  Gty — E.  J.  Drucker,  of 
De  Luxe  Feature  Film  Co.,  has  closed 
for  the  ACA  franchise  in  Salt  Lake 
City  and  Denver  territory. 


Radio  Feature  Popular 
Wide  response  to  the  "First  Na- 
tional To-be-Weds"  radio  feature  is 
announced  by  the  company.  The 
weekly  Tuesday  broadcast  has  been 
changed  to  7:45  p.  m.  A  newspaper 
tie-up  through  a  comic  strip,  is 
planned. 

Lazarus  Back 

Paul  Lazarus,  United  Artists  sales 
manager  in  the  South,  has  returned 
to  New  York. 


Grizzlies  Prepare  Reception 

Los  Angeles — Genuine  western 
hospitality  will  orevail  when  First 
National's  production  and  sales  execu- 
tives meet  at  Burbank  for  the  an- 
nual convention  May  19-23.  Auspic- 
ious preparations  for  the  reception 
and  entertainment  are  being  mapped 
by  "Luke's  Western  Grizzlies,"  com- 
prising the  force  under  jurisdiction 
of  District  Manager  L.  O.  Lukan. 


NO  WORRY  COMPLEX 

Mental  anguish  must  come  with  exposure  to  financial  hazard. 

For  the  premium,  your  Insurance  Policies  should  accomplish  a  com- 
plete transfer  to  the  Insurance  Companies,  of  both  the  financial  hazard 
and  the  mental  anguish. 

In  this  respect,  our  clients  do  not  have  the  worry  complex  because 
they  know  we  know   our  business. 

Herbert  It. EBENSTeitf  €Ow 

— — — — — —     INCORPORATED     ■ 


80  MAIDEN  LANE,  N.  Y.   C. 


Telephone  John  3080 


Music    Original    Sought 

Sponsored  by  the  National  Ass 
of  Organists,  a  competition  has  be 
launched  for  an  original  composite 
for  organ  and  orchestra.  The  Est' 
Organ  Co.,  Brattleboro,  Vt,  has  < 
fered  to  present  an  award  to  t 
writer  of  the  prize-winning  comp 
sitiion  to  be  played  at  the  Capitol 

The     competition    closes     Dec 
with    further    details    to    be    handl 
by  the  association  in  care  of  the  A 
ditorium,  John  Wanamakers 


i 


HAL  ROACH/***, 

>MattMoorein 

HON.   , 
^MR.BUGG 

JfarthaSleeperfrAnridMayWorii 


This  is  a  "Cornerblock"  cut  furnish  I 
FREE  for  all  Pathecomedies  at  yc 
Exchange. 


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Motion 
Pictures 
to  Order 


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Presentation  trailers;  stunt  openers; 
ideas  developed;  complete  facilities: 
lighting,  cameras,  operators,  sets,  tit- 
ling, printing.  Studio  convenient  to 
everything— 220  W.  42nd  St.,  N.  Y. 
Moderate  prices.  Superlative  service. 
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history  orT     TT*  Robert  Kane',  V  7°"^— ~J5Sl|^ 

theatre,  Katheri„e  r"        °pen,n?  of  new  stock  "6aVy  ra»  entire  day  aJ 
bounded  by  SZrZZ  S^,^'  »pXS  atr  fe^a  e' 
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THE    PRIDE     OP    THE     NAVY 

presented  by  Robert  IQine 

IN  CONJUNCTION  WHH  VICTOBJH.AND  EDWARD  H.HA1PERIN 

*  DotothyMacfcull  Iowell  Sherman 

1       JawreDreGiarWilliamCMe^ 

ADAmp  FROM  1HE  SONG OETHEDRAGON*L JOHN TAWnOR  FOOTI-  • 
DWiCUD BY-JOSEPHCBOYIX  •  •  -SCENARIO  By-  •  WHIK  GOtDBECIO 


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Alexander  Dumas 

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EMMETT  FLYNN  Product 

(A  Re-Issue) 

A  Complete  New  Line  of  Accesses 
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STANLEY  CIRCUIT,  PA. 

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WILMER  &  VINCENT— HARRISBURG,  PA. 

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YORK  CITY  (16  THEATRES) 

BENNETHUM  CIRCUIT  (6  PENNSYLVANIA 
CITIES) 

SMALL     STRAUSSBERG      ENTERPRISES- 
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PERGOLA  THEATRE— ALLENTOWN,  PA. 


SYDNEY  S.  COHEN— EMPIRE,  N.  Y.  C. 

GRAND  OPERA  HOUSE— NEW  YORK  CITY 

STANLEY-FABIAN    THEATRES  —  IRVING- 
TON,  N.  J. 

LYRIC  THEATRE— SHENANDOAH,  PA. 

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DALY'S  THEATRE— BRONX,  NEW  YORK 

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COZY-BIJOU-OPERA  HOUSE— NEW  BRUNS- 
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^H 


THE 


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DAILY 


Thursday,  March  31,  1927 


And  That's  That 


By  PHIL  M.  DALY 


•TUIE  world's  meanest  patron  has 
-*•  been  found.  He's  the  man  who 
protested  to  Billy  Clifford,  manager 
of  the  Strand  at  Minneapolis,  that 
the  laughter  of  the  audience  inter- 
fered with  his  enjoyment  of  the  pic- 
ture being  shown.  He  walked  away 
with  indignation  when  Clifford  ex- 
plained he  couldn't  suppress  the  emo- 
tions of  his  audience. 


Joe  Hornstein  was  presented  with 
a  wrist  watch  for  the  record  hung 
up  in  a  sales  drive  conducted  by 
National    Theater  Supply   Co. 


"White  Wings"  is  the  title  of  a 
new  British  picture.  It  deals  with 
square  rigger  ships. 


A  special  stamp,  carrying  a  pic- 
ture of  Carl  Laemmle,  is  to  be  used 
on  all  inter-office  correspondence  im- 
portant enough  to  take  precedence 
over  routine  mail.  The  first  letter 
bearing  the  stamp  was  sent  from 
Laemmle's  office  at  the  studio  to  his 
general  manager,  Henry  Henigson. 


Pathe  News  is  going  to  help  Presi- 
dent Coolidge  pick  his  summer  White 
House.  Scenes  of  possible  selections 
are  a  feature  of  Pathe  News  No.  26. 


Filmdom's  Recognized 
Book  of  Reference 


Free  to 

FILM  DAILY 

Subscribers 


"U"  Features  Total  67 
In  Revised  '28  List 

(Continued  from  page   1) 

allies'",   Universal   Film  de   France   made   from 

Victor    Hugo's    story. 

"Big  (iuns",  another  of  the  supers  being 
made  in  cooperation  with  the  navy.  Irvin 
Willat  is  directing  it,  from  a  story  by  Rich- 
ard   Barry    and    starring    George    Lewis. 

"Love  Me  and  the  World  is  Mine",  di- 
rected by  A.  E.  Dupont  and  starring  Mary 
Philbin  and  Norman  Kerry  is  next  on  the 
list. 

"Show  Boat",  being  adapted  from  Edna 
Ferber's  novel,  also  is  among  the  supers. 
This   is   to   be   directed   by   Harry    Pollard. 

"The  Man  Who  Laughs",  Victor  Hugo's 
novel  will  be  as  a  super.  Conrad  Veidt  and 
Mary    Philbin    will    co-star. 

Another  will  be  a  sequel  to  "The  Cohens 
and  Kellys",  called  "The  Cohens  and  Kellys 
in  Paris".  Harry  Pollard  probably  will  direct. 
This  type  of  super-productions  also  will 
include  four  Reginald  Denny  pictures.  They 
will  be  "Out  All  Night",  "Painting  the 
Town",  "Good  Morning  Judge"  and  "Watch 
My  Speed".  William  Seiter  and  Fred  New- 
meyer   probably   will   alternate   in   direction. 

Next  will  be  33  Jewels  to  be  called  The 
Big  Gun  Group.  Another  Paul  Leni  picture 
leads  off  this  group.  It  is  "The  Chinese 
Parrot",  made  from  the  mystery  novel  by 
Earl  Derr  Biggers.  Marian  Nixon,  Hobart 
Bosworth   and   K.    Sojin   are  leads. 

Then  will  come  "The  American  Eagle", 
written  by  Lieut.  Neward  Blanchard.  This 
will  be  an  Emory  Johnson  production,  with 
Raymond    Keane   and    Barbara    Kent. 

The  succeeding  Jewels  will  be:  "Wild 
Beauty",  starring  Rex,  and  directed  by  Henry 
MacRae  from  a  story  by  Sylvia  Seid.  June 
Marlowe   will   be   featured. 

"Silk  Stockings",  a  Laura  LaPlante  pic- 
ture  directed   by   Wesley   Ruggles. 

"The  Small  Bachelor",  a  William  Seiter 
production  from  the  P.  G.  Wodehouse  story 
with  Andre  Beranger,  Barbara  Kent,  Otis 
Harlan,  Carmelita  Geraghty,  and  Gertrude 
Astor   in  the  cast. 

"You're  in  the  Army  Now",  a  comedy 
written  by  Stuart  Lake,  and  directed  by  Me! 
Brown. 

"He  Knew  Women",  another  Paul  Leni 
picture,  starring  Ivan  Moskine  and  Ly  De 
Putti. 

"Midnight  Rose",  directed  by  James  Young. 
"Back   to    God's    Country",    a    James    Oliver 
Curwood    story   directed   by    Irvin    Willat   with 
a  cast  headed  by   Renee   Adoree. 

"The  Four  Flusher",  a  Mel  Brown  pro- 
duction   starring    George    Lewis. 

"Finders  Keepers",  Laura  LaPlante  picture 
made  by  Wesley  Ruggles  from  the  story  by 
Mary  Robert   Rinehart. 

"Cheating  Cheaters",  made  by  Edward 
Laemmle  with  a  cast  headed  by  Betty  Comp- 
son. 

"Alias  the  Deacon",  made  by  Edward  Slo-1 
man   with   Jean    Hersholt  heading  the   cast. 

"The  Shield  of  Honor",  an  Emory  John- 
son police  picture. 

"My  Wonderful  One",  starring  Mary  Phil- 
bin. 

"The  Girl  Show",  star  production  directed 
by  William  Wyler  from  an  original  by  Charles 
Logue. 

"Thanks  for  the  Buggy  Ride",  Laura  La- 
Plante Jewel,  directed  by  Wesley  Ruggles, 
from   a   story   by   Byron   Morgan. 

"We  Americans",  from  the  M.  H.  Gropper 
and    Max    Siegel   stage   play. 

"The  Eternal  Silence",  a  Jewel  from  Wm. 
McLeod  Raine's  story  "The  Yukon  Trail", 
with  Francis  X.  Bushman  and  June  Mar- 
lowe in  the  lead.  Directed  by  Ernst  Laemmle. 
"Thirteen  "Washington  Square",  a  Mel 
Brown  production  from  the  play  by  Leroy 
Scott. 

"The  Stolen  Lady",  from  a  story  by  Wil- 
liam  Dudley  Pelley. 

"The  Crimson  Hour",  a  Mary  Philbin  pic- 
ture, in  which  she  is  co-starred  with  Ivan 
Moskine. 

"The  Irresistible  Lover",  a  Norman  Kerry 
picture,    directed    by    William    Beaudine. 

"The  Counsel  for  the  Defense",  which  Ed- 
ward Laemmle  will  produce  from  the  story 
by    Henry    Irving    Dodge. 

"How  to  Make  Love",  which  probably  will 
be  made  by  William  A.  Seiter,  from  a  story 
now   being   written. 

"Hot  Heels",  a  new  picture  from  the  pen 
of  Gerald  Beaumont.  Directed  by  Robert 
Hill. 

Also,  there  will  be  seven  Hoot  Gibson 
Jewels,  "Galloping  Fury",  "The  Rawhide 
Kid",  "A  Trick  of  Hearts",  "The  Wild  West 
Show",  "Painted  Ponies".  "The  Society  Cow- 
boy",     and   "Riding   for  Fame". 

The  Thrill  Feature  series,  consists  of  five 
features  made  with  Dynamite,  "The  Devil 
Dog",   and  five   Aviation   Stunt   pictures   made 


o 


Exhibitors 
Daily  Reminder 


Make  a  neivsreel 
occasionally  of 
local  people  and 
events.  It  builds 
good  will. 


Thursday,  Mar.  31,  1927 


with  Al  Wilson.  The  Dynamite  pictures  are 
"The  Wolf's  Trail",  "The  Call  of  the  Heart", 
"The  Hound  of  Silver  Creek",  "The  Four 
Footed  Ranger"  and  "Fangs  of  Destiny". 
The  aeroplane  pictures  are  "Sky  High  Saund- 
ers", "The  Air  Patrol",  "The  Phantom 
Flyer",  "The  Fight  in  the  Clouds"  and  "Three 
Miles    Up". 

The  program  also  includes  12  Western  fea- 
tures. Six  will  star  Fred  Humes  and  the 
Ranch  Riders.  They  are  "Quick  Triggers", 
"The  Arizona  Cyclone",  "The  Fearless 
Rider",  "One  Glorious  Scrap",  "The  Border 
Cavalier"  and  "Put  'Em  Up".  Ted  Wells, 
new  cowboy  stunt  star,  will  be  featured  in 
six  with  the  Ranch  Riders,  titled  "Straight 
Shooting",  "A  Made  to  Order  Hero", 
"Thunder  Riders",  "Desert  Dust",  "The 
Clean    Up    Man",    and    "Greased    Lightning". 

Short  subjects  include  first  of  the  Junior 
Jewels,  a  series  of  ten  two-reelers  the  sec- 
ond series  of  "The  Collegians",  written  and 
supervised  by  Carl  Laemmle,  Jr.  Nat  Ross 
is  to  direct  with  the  same  leads;  George 
Lewis,  Dorothy  Gulliver,  Hayden  Stevenson 
and  Churchill  Ross.  Also  in  this  class  will 
be  found  the  second  series  of  "The  Newly- 
weds  and  Their  Baby",  12  two-reelers  made 
by  the  Stern  Bros,  from  the  George  McManus 
cartoons. 

Universal  has  scheduled  its  first  1927-1928 
serial  in  the  Junior  Jewel  class.  It  is  "Blake 
of  Scotland  Yard",  featuring  Hayden  Steven- 
son, and  directed  by  Robert  Hill. 

Then  come  the  52'  Stern  Bros,  comedies, 
four  series  of  13  each,  including  the  Buster 
Brown  series,  the  "Mike  and  Ike,  They  Look 
Alike"  series,  "Keeping  Up  With  the 
Joneses",  and  "Let  George  Do  It". 

A  new  series  of  12  Gump  comedies  also 
will  be  released,  made  with  Joe  Murphy,  Fay 
Tincher  and  the  youngster,  from  Sydney 
Smith  cartoons.  There  also  is  a  new  two- 
reel  comedy  series  of  six  Octavus  Roy  Cohen 
comedies    starring    Charles    Puffy. 

In  the  one-reel  comedy  field,  Universal  will 
release  26  Snappy  comedies,  13  to  be  known 
as  Drugstore  Cowboy  comedies,  featuring 
Arthur  Lake,  and  13  as  Harold  Highbrow 
comedies,  featuring  Churchill  Ross.  Then 
there  will  be  26  Oswald  Cartoons,  one-reel 
animated  cartoon  comedies  featuring  Oswald 
the    lucky   rabbit,    made   by   Winkler   Prod. 

There  also  will  be  52  two-reel  westerns  in 
four  series  of  13  dramas  each.  The  series 
are  the  Northwest  Mounted  pictures,  featur- 
ing Jack  Perrin;  the  Texas  Ranger  pictures, 
featuring  Fred  Gilman;  the  Stunt:  Cowboy 
series,  featuring  Bob  Curwood  and  the  Cham- 
pion Kid  Rider  series,  featuring  Newton 
House. 

Universal  will  release  five  serials  in- 
cluding "Blake  of  Scotland  Yard",  "The 
Trail  of  the  Tiger",  featuring  Jack 
Daugherty,  directed  by  Henry  MacRae;  "The 
Scarlet  Arrow",  featuring  Francis  X.  Bush- 
man, Jr.,  directed  by  Ray  Taylor;  "The 
Haunted  Island",  featuring  Jack  Daugherty, 
directed  by  Henry  MacRae,  and  "The  Van- 
ishing Rider",  featuring  William  Desmond, 
directed  by  Robert  Hill.  The  "Tiger"  ser- 
ial is  from  Ryley  Cooper.  "The  Scarlet 
Arrow"  by  Howard  Clark  and  "The  Haunted 
Island"  by   Frank  R.  Adams. 

There  will  be  104  issues  (two  a  week)  of 
International   Newsreel. 


New  Theaters 


McCook,     Neb. — The    World,    seating    over 
500,    has    opened    here. 


West    Newton,    Mass. — The    Business    Men 
are    planning    a    theater    here. 


Indianapolis — M.  Margolis  is  planning  a 
theater  on  the  southwest  corner  of  38th  St. 
rind  Meridian,  to  cost  over  $1, 000. 000,  and 
-tat    2.S00. 


Blackwell,  Okla.— F.  J.  Via  and  Earl  Taton 
will  build  the  Ritz  on  W.  Oklahoma  Ave., 
near    First    St. 


Hillside,  N.  J. — Work  has  started  on  North 
Broad  St.  on  a  $200,000  theater,  which  is 
expected   to   be    leased   to    Stanley-Fabian. 


Torrington,      Wyo. — McDonald     Amusement 
Co.  has  opened  the  Wyoming. 


Cheyenne,    Wyo. — The    Lincoln    has    opened 
under  management  of  Max  M.  Kravetz. 


Boise,  Ida. — The  Egyptian  will  open  April  8 
under  management  of  Dahnken  Theaters,  of 
Salt    Lake.      It    cost    $300,000. 


Ponca  City,  Okla. — The  New  Ritz  has  open- 
ed   under    management    of    C.    W.    Wakefield. 


Aberdeen,    S.    D. — The    Orpheum    has    been 
opened  by  Art  Johnson. 


Lordsburg,  N.  M. — Robert  Briel  has  opened 
the    Star,    seating   over    400. 


Newcomerstown,   O. — The  Ritz,   seating  over 
600,    has   opened. 


School  Competition 
Illegal,  Court  Rules 

(Continued  from  page   1) 

though  it  is  not  being  used  by  school, 
pointing  out  that  it  is  unfair  for  a 
tax  exempt  building  to  be  used  in 
competition  with  a  theater. 

There  are  a  number  of  schools 
showing  pictures  throughout  the 
state,  so  it  is  expected  that  the  dis- 
trict court's  decision  will  be  appealed. 


Endowed  Cinema 

(Continued  from  page   1) 

the  motion-picture  industry  as  the 
French  Revolution  was  in  the  history 
of  mankind,  and  it  will  do  even  more 
for  progress  and  international  under- 
standing. For  this  is  the  greatest  pos- 
session America  has.  Its  products  are 
beginning  to  carry  the  soul  of  the 
American  people  mellowed  and  rip- 
ened in  the  cross-fire  of  the  ideas 
contributed  by  Englishmen,  French, 
Germans,  Russians.  Hungarians  and 
men  of  other  nationalities  who  have 
congregated  in  Hollywood.  No  for- 
eign country  should  have  cause  for 
complaint,  because  every  nation  in 
the  world  is  represented  in  the  mo- 
tion-picture   studios    of    California. 

"Motion  pictures  are  becoming  an 
art.  And  I  predict  that  within  five 
years  great  millionaire  philanthropists 
like  Otto  H.  Kahn,  than  whom  no 
man  has  done  more  for  the  American 
theater,  will  dedicate  huge  sums  for 
the  use  of  the  cinema.  Motion  pic- 
tures, the  most  important  of  human 
documents  of  the  twentieth  century, 
are  bound  to  be  classified  as  worthy 
of  support  as  hospitals,  art  institu- 
tions, public  libraries  and  the  legiti- 
mate theaters." 


RESURRECTION 


hy  Count  Leo  Tolstoy 

lJn  EDWIN  CAREWE  TWuctoi 


AJPicture  that  Throbs  to 
te  Heart- Beat  or 


. « 


TOLSTOY'S  Immortal  Love-Drama, 
—  Stirring!  Thrilling!  Enthralling! 
Spectacularly  Picturized  —  Sensational  — 
Beautiful !  | 

Greatest  of  Human  Dramas !  Russia  of  the 
Czars  —  splendor  —  magnificence ! 

One  of  the  clas^c  Romances  of  the  century 
—  the  famous  story  oiaCirl  of  the  Soil  and 
a  Prince  of  the  Bloofi!  their  love,  their 
disgrace,  sacrifices  andtremendous  struggles 
for  happiness. 

RESURRECTlgift  is  a  picture  that  will 
live  through  tne  ages.  A  Romance  that  will 
captuf^  every  heart. 


r  r  r 


Here's  another  UNITED  ARTISTS 
PICTURE  of  Road-Show  calibre  — 

DIRECT  TO  YOU! 

f  -r  f 

Book  it  Now!        Set  Your  Date! 
Big  Money  Awaits  You! 


IECT II O  N 


UNITED 
ARTISTS 
PICTURE 


Wl 


<fh 


DOLORES  DEL  RIO 


I.ftVrUf'PW     T>T»TTC<a       Tn« 


"RESURRECTION" 

Internationally  Known — Will  be 

NATIONALLY  ADVERTISED 

For  bigger  box-office  profits  for  YOU — 

MORE  than  TWELVE   MILLION  prospective  ticket  buyers, 
during  the  month  of  April,  will  be  told  that  RESURRECTION 
is  now  playing  or  will  soon  be  shown  at  their  local  theatre. 

Powerful  Advertisements  will  broadcast  this  information,  to  these 
millions,  in  the  following  popular  magazines.    Note  the  space  and  date. 


ONE  and  ONE  HALF  PAGES 

in  the  March  26  issue 
LIBERTY 

ONE  PAGE  in  the  May  issue, 

on  stands  APRIL  1st 

MOTION  PICTURE 

ONE  PAGE  in  the  May  issue, 

on  stands  by  APRIL  10th 

SCREENLAND 


ONE  PAGE  in  the  May  issue, 

on  stands  by  APRIL  15th 

PHOTOPLAY 

ONE  PAGE  in  the  May  issue, 

on  stands  APRIL  12th 

MOTION  PICTURE  CLASSIC 

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on  stands  by  APRIL  1st 

PICTURE  PLAY 


Take  advantage  of  this  advertising  and  BOOK  IT  FOR  APRIL 


DOIT 
TODAY ! 


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■r 


<Tr    ,if 


3E 


Inspiration 
Pictures,  Inc. 

and 

Edwin  Carewe 

present 


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<3L-  - 

I  OOLOR.&S  DEL  1K>  / 


An  EDWIN 
CAREWE 
Production 


1  COUNT  LEO  TOLSrovi 


RESURRECTION 


UNITED  ARTISTS  PICTURE 


Thursday,  March  31,  1927 


THE 


■<B*H 


DAILY 


11 


DAILY  TIPS  WHICH  MEAN  DOILABS  FOB  SHOWMEN 


"It" 

(Paramount) 
The  word  "It"  was  painted  on  all 
windows  possible.  A  large  store  win- 
dow on  the  main  business  thorough- 
fare was  decorated  with  one-sheet 
cardboard  mats  and  11x14  stills.  The 
letters  "IT"  were  painted  on  large 
glass  and  worked  with  flasher.  The 
window  got  more  than  usual  atten- 
tion.— Earl  Holliman,  Liberty,  Green- 
wood,  S.   C. 


"Johnny  Get  Your  Hair  Cut" 
(M-G-M) 

Heralds  were  distributed,  imprint- 
ed with  announcement  of  the  play- 
date  and  a  crossword  puzzle.  The 
first  25  boys  or  girls  to  send  in  cor- 
rect answers  were  awarded  free  hair- 
cuts. The  next  25  were  given  passes. 
The  stunt  was  effective. — Oscar  Gott- 
fried,  Rialto,   Brooklyn,   N.   Y. 


"Rubber  Tires" 
(Prod.  Dist.  Corp.) 

Made  sure  that  the  police  circus 
wouldn't  spoil  the  attendance  at  the 
Saturday  morning  matinee  for  kid- 
dies by  passing  out  special  circus 
tickets.  These,  plus  ten  cents,  were 
good  for  the  children's  afternoon 
matinee  at  the  circus.  The  regular 
price  was  50  cents,  so  the  kids  had 
a  great  incentive  in  coming  to  the 
morning  matinee. — Chas.  S.  Morri- 
son, Imperial,  Jacksonville,   Fla. 


"The  Silent  Lover" 
(First  Nat'l) 

Ushers    delivered    5,000    telegraph 

forms,  supplied  gratis,  to  patrons  in- 

;  forming    them    "The    Silent    Lover" 

was  to  play  the  Avon.    Response  was 

]  big.       People    honor    publicity    when 

'■  it    looks     like     news. — Avon,     Utica, 

N.  Y. 


"Tell   It  to  the   Marines" 
(M-G-M) 

Everybody  in  town  was  invited  to 
a  guessing  contest.  A  man,  imper- 
sonating Lon  Chaney,  walked  three 
blocks  in  one  direction  and  then  re- 
turned— and  continued  this  for  six 
hours.  The  person  guessing  the 
'nearest  number  of  times  the  man 
would  make  the  round  trip  was 
awarded  first  prize,  next  five  winners 
being  awarded  a  pair  of  tickets  each. 
— T.  Y.  Walker,  Noble,  Anniston, 
Ala. 


Hope  Hampton  to  Bermuda 
Hope  Hampton  sailed  yesterday  on 
ihe  Fort  Victoria  for  Bermuda  where 
jshe  will  be  featured  in  a  film  for 
Colorart  Pictures,  Inc.  Curtis  F. 
Vagel  will   direct. 


New  East  Bronx  Theater 
A  syndicate  headed  by  Charles 
Soldreyer  will  build  a  1,500-seat 
louse  on  the  south  side  of  Allerton 
\ve.,  between  Holland  and  Cruger 
Vves.     Lease  runs  for  21  years. 


Receiver  Awards  Theaters 
Casper,  Wyo. — -Max  Kravetz  and 
larry  Nolan,  operating  the  Lincoln 
a  Cheyenne,  have  been  awarded  an 
ight  months'  lease  on  the  Rex  and 
America  by  the  receiver. 


Roxy  Chicago  House 

Circuit's  Next  Step 

(Continued   from   page   1) 

merited  as  it  is  by  declaration  of 
William  Fox  that  he  would  build  a 
first  run  theater  in  every  key  city 
where  production  of  Fox  Films  is  not 
securing  an  adequate  outlet,  presages 
early  erection  of  a  Roxy  theater  in 
Chicago,  it  is  believed. 

Fox  some  time  ago  was  reported 
planning  a  5,000-seat  theater  on  a  site 
on  Washington  St.,  between  State 
and  Dearborn.  It  is  expected  that  the 
proposed  Roxv  will  be  built  on  the 
site  controlled  by  Fox. 

If  plans  for  the  Roxy  here  are 
carried  out,  it  would  place  Fox  in  a 
strong  strategic  position  in  the  local 
theater  field,  for  the  company  is  en- 
trenched so  far  as  suburban  houses 
are  concerned,  by  virtue  of  its  tie- 
up  with  the  Ascher  circuit,  in  which 
houses  the  company  has  a  minority 
interest.  Fox  also  operates  the  Mon- 
roe in  the  loop. 

Cooneys  several  months  ago  were 
reported  to  have  obtained  lease  of  a 
2,000-seat  house  to  be  included  in  a 
proposed  _  $500,000  building  to  be 
located  directly  across  from  the  Ma- 
jestic at  23  W.  Monroe  St.  The 
Cooneys  operate  six  suburban  houses 
as  National  Playhouses,  Inc.  Three 
additional  neighborhood  houses  are 
under  construction.  For  some  time 
it  has  been  reported  that  a  tie-up  with 
a  national  distributor-exhibitor  firm 
was  in  prospect,  with  Universal  at 
one  time  carrving  on  negotiations 
with   Cooney  Bros. 

W.  G.  Atkinson,  vice  president  of 
the  Roxv  circuit,  when  asked  for  a 
statement,  replied,  "This  is  the  first 
I've  heard  of  such  a  deal." 


Fox  Theaters  Net 

(Continued  from  pane   1) 
of  $750,000.    There  are  900,000  share* 
of  combined  Class  "A"  and  Class  "B" 
shares   outstanding. 

The  company  now  is  buildiner  nine 
new  theaters  throughout  the  United 
States,  and  its  acquisition  of  the 
Roxv  is  expected  to  earn  approxi- 
mated $1,250,000  for  the  circuit  dur- 
ing the  current  year. 


Hornblow   in    New   York 

Arthur  Hornblow.  Jr.,  production 
assistant  to  Samuel  Goldwvn.  arrives 
in  New  York  today  to  confer  with 
writers,  novelists  and  scenarists  on 
the  next  Ronald  Colman-Vilma  Banky 
vehicle. 


Feld  in   New  York 

Milton  Feld,  Publix  field  represen- 
tative, with  headquarters  in  Dallas, 
is  in  New  York. 


Russia  Wants  Chaplin 
Moscow — Charlie  Chaplin  has  been 
invited  to  come  to  Russia  to  produce 
films  by   the    state    film   trust,   which 
assures  him  a  hearty  welcome. 


Bela    Sekely   Made    Supervisor 

Universal  City — Bela  Sekely,  Con- 
tinental writer  and  more  recently 
technical  and  literary  advisor  at  M- 
G-M  and  Universal,  has  been  named 
supervisor  of  the  Universal  produc- 
tion unit  which  will  make  "The  Man 
Who  Laughs,"  in  which  Conrad 
Veidt  and  Mary  Philbin  will  be  co- 
featured. 


Decision  in  Paramount 
Suit  Made  in  Few  Days 

(Continued  from  page  1) 

the  case  and  participate  in  the  deli- 
berations. No  information  regarding 
possible  date  of  the  decision  is  avail- 
able as  the  commission's  policy  is  to 
keep  strictly  confidential  all  develop- 
ments until  official  orders  are  issued. 
It  is  anticipated  at  the  commission's 
offices  that  "not  more  than  a  few 
days"  will  elapse  before  the  decision 
is  reached. 


18  from  A.C.A. 

(Continued  from  page  1) 

schedule,  seven  of  which  have  been 
completed. 

Attending  the  Detroit  meeting 
were  A.  C.  Bromberg,  Atlanta;  H. 
Segal,  Boston;  Ben  Levine,  New 
York;  Meyer  Fischer,  Cleveland; 
Wm.  Hurlbut,  Detroit,  and  the  exe- 
cutive  officers. 

Charles  L.  Glett,  director  of  the 
Guest  series,  and  Walter  K.  Scott, 
chief  photographer,  now  are  in  the 
South  on  the  first  lap  of  a  10,000  mile 
tour  to  gather  selected  natural  set- 
tings for  these  subjects. 


ANSWERS 

(The  Film  Daily 
Question  Box) 


1.  Approxima  tely  $185,000,000. 
From  30%  to  40%  goes  for  distribu- 
tion overhead. 

2.  In  1910,  by  Winsor  McKay,  'tis 
said. 

3.  Over  700. 

4.  Thomas  Edison  and  Edward 
Maybridge,  in  Feb.,  1888,  who  then 
declared  it  impractical.  The  phono- 
graph was  not  yet  perfected. 

5.  Kinetoscope,  Theatograph,  Ani- 
matograph,  Cinematograph,  Eidolo- 
scope,  Vitascope,  Biograph,  Vita- 
graph,  Mustoscope,  Bioscope,  Cam- 
eraphone,  Thaumatrope,  Zoetrope, 
Daedaleum,  Praxinoscope,  Phenakis- 
toscope,  Phasmatrope,  Kinemato- 
scope,  Chronophotograph  —  and 
others. 


Service   for  Authors  to   Move 
Service   for   Authors,   Inc.,   Aeolian 
Hall   Bldg.,  will   remove   to   the   new 
French  Bldg.,  581  5th  Ave.,  in  April. 


At  Last! 


yf  T  last  is  right!  At  last, 
-*— *     I'm  in  my  new  and 

permanent  office  at  2002 
Paramount  Building  with 
the  builders  of  the  Film  In- 
dustry. Finally  I  have  an 
office  in  which  to  conduct 
my  Life  Insurance  business 
efficiently.  At  last!  and 
maybe  you  think  I'm  not 
glad  to  be  here! 

$     $     $ 

ALBERT  G,  RUBEN 

Life  Insurance 


Chickering  6659 


'  Exhibitors  ate  unanimous  in  say-  i 
ing  that  FOX  paper  is  always  good! 
That's  natural- for  good  pictures 
must  have  good  paper* 


FOX  has  been  delivering  money- 
makers right  through  the  season — 
and  for  that  reason  Fox  Pictures 
are  playing  the  finest  theatres 
everywhere! 

If  you  play  with  FOX  J 
— you  profit  with  FOX* 


Members  of   Motion   Picture   Producers   and    Distributors   of   America,   Inc., — Will    H.    Hays,    President 


y\^7^^y^ 


^NEWSPAPER 
/"FILMDOM 


ALL  THE  NEWS 
ALL  THE  TIME 


)L.  XXXIX     No.  75 


Wednesday,   March   30,   1927 


Price  5  Cents 


Sales  Talks 

T  was  a  bright  idea  of  First 
National  to  supply  exhibitors 
with  institutional  ad  copy. 
&\\t  in  the  press  sheets  will  the 
;ater  owner  find  the  dope. 
Big  theater  operators  rather 
nerally  agree  on  the  merits  of 
titutional  advertising.  Bala- 
n  and  Katz  made  fine  progress 
the  right  direction  some  years 
3  by  this  very  practice. 

Gratis  Service 

'irst  National  holds,  and  properly 
that  the  theater  and  what  it  stands 

in  its  community  must  not  be 
counted.     Stars  may  come  and  go, 

the  theater  rests  on  its  solid  foun- 
ion  as  the  agency  through  which 
ertainment  is  meted  out  to  the 
>lic  week  in  and  week  out.  It  is 
:>d  copy  and  important  copy  for 
ry  house  that  boasts  of  its  or- 
list,  its  ushers,  and,  above  all,  its 
vice  at  large  to  the  exhibitor  to 
about  them.  This  is  what  the 
plan   provides    for. 

Theaters  Again 

hose  who  should  know  speak  de- 
catingly  of  the  possibilities  of  a 
1  between  Publix  and  New  York 
ibitors.  However,  there  has  been 
le  discussion.  It's  a  far  cry  be- 
en preliminary  confabs  and  con- 
:ts.  Therefore,  it  may  be  that  this 
,1  will  follow  others  into  the  limbo 
discarded  pow-wows. 
>on't  conclude,  on  the  other  hand, 
t  it  is  as  wild  as  it  may  seem.  In- 
endent  operators  have  many 
:ndid  theaters  in  this  city.  All  of 
Ti  feel  the  current  of  Loew  opposi- 
i  since  the  latter's  houses  blanket 

territory  so  thoroughly.  Affilia- 
i  with  Publix  would  mean  the 
rantee    of    a    backbone    product. 

Publix,  the  creation  of  a  formid- 
:    chain    overnight    becomes    pos- 

ut  this  means  that  Publix  and 
w's  must  cross  paths  in  serious 
ipetition.  It  is  to  be  doubted  if 
•  •  this  will  come  to  pass.  Not  al- 
s  is  the  greatest  gain  made 
iuyh  bitter  competition. 

KANN 


ROADSHOWS  IN  LEGIT' 
HOUSES  ARE  DEFENDED 

McCarthy  Says  Method  to 

Last  Until  Exhibitors 

Assure  Circuit 

Until  exhibitors  can  furnish  a  cir- 
cuit of  houses  covering  key  cities,  the 
only  practical  way  to  book  roadshow 
attractions  is  in  legitimate  theaters 
This  was  the  comment  made  yester- 
da.y  by  J.  J.  McCarthy,  whose  organ- 
ization now  is  handling  "The  Big 
Parade"  and  "Ben  Hur,"  on  exhibi- 
tor opposition   to  the  present  system 

Exhibitors,  it  is  expected,  will  make 
opposition  to  the  showing  of  pictures 
in  legitimate  houses  an  issue  at  the 
forthcoming  national  convention  at 
Columbus.  They  contend  that  such 
showings  deprive  them  of  revenue  to 
which  they  are  entitled,  pointing  out 

(Continued    on    pat/e     7) 


Mo.  Tax  Showdown 

Jefferson  City,  Mo. — With  the  ses- 
sion fast  drawing  to  a  close,  the  fate 
of  Gov.  Baker's  bill  to  provide  a  ten 
per  cent  tax  on  amusements  and  to- 
bacco, will  be  decided  within  the  next 
week.  It  now  remains  to  be  seen 
whether  the  Democrats  will  carry  out 
their  threat  to  pass  the  tax  bill  in  re- 
taliation for  passage  of  the  prison 
bill. 


55,562  Admissions 

With  attendance  of  55,562,  the 
Roxy  on  Saturday  and  Sunday  shat- 
tered its  own  week-end  record.  This 
is  an  increase  of  nearly  5,000  over 
the  previous  week-end.  Five  de  luxe 
shows  instead  of  the  usual  four  now 
are   given   under   a   new   policy. 


Medal  Presented 

Will  H.  Hays  yesterday  presented 
the  Riesenfeld  short  subject  medal 
to  Earle  W.  Hammons  who,  in  turn, 
will  deliver  it  to  Eugene  H.  Roth, 
producer  of  "The  Vision"  which  was 
adjudged  the  best  short  of  1926.  The 
occasion  was  a  luncheon  at  the  Astor. 

About  fifty  attended,  including 
(Continued  on  Page  2) 


N.  Y.  Independent  Exhibitors 
Discussing  Publix  Alliance 


Griffith  Deal  Set  Today 

Negotiations  which  will  decide  the 
future  affiliation  of  D.  W.  Griffith  are. 
expected  to  be  concluded  today.  It 
is  understood  he  is  to  rr^iain  with 
United  Artists. 


1,000  Performances 

On  April  2  "The  Big  Pa- 
rade" will  pass  its  1,000th  con- 
secutive performance  at  the 
Astor,  where  it  already  has 
broken  every  film  record.  At 
the  close  of  71  weeks,  the  pic- 
ture has  grossed  a  trifle  over 
$1,300,000.  M-G-M  officials  re- 
port that  1,110,234  theatergoers, 
38,576  of  whom  were  standees, 
have  seen  the  picture  in  its 
Astor  run. 


EOX  NET  EXPECTED  TO 
REACH  $6^75  A  SHARE 

Film  Company  to  Benefit 

by  Roxy  Purchase  and 

Movietone 

Annual  statement  of  Fox  Film  for 
1926  is  expected  to  show  net  income 
of  $6.75  a  share  on  the  500,000  shares 
of  Class  "A"  and  Class  "B"  no  par 
common  outstanding,  "The  Wall 
St.  News"  estimates.  This  will  be 
the  largest  earnings  in  the  firm's  his- 
(Continued    on    page    6) 


100   Theaters   Might  Join 

In  Prospective  Pool 

Report  Says 

A  coalition  between  Publix  and  in- 
dependent exhibitors  in  Greater  New 
York  has  been  suggested.  It  is  un- 
derstood that,  acting  through  an  im- 
portant theater  operator,  independent 
theater  owners  have  been  sounding 
out  the  possibilities. 

Sam  Katz  yesterday  denied  that 
there  was  anything  to  the  move. 
From  exhibitor  sources,  it  is  reported 
that  Publix  has  evidenced  an  interest 
in  the  possibility  of  working  out  such 
a  deal.  If  it  should  develop,  there 
would  be  no  interruption  in  Publix's 
building  program.  Nine  theaters  in 
various  parts  of  the  city,  particularly 
(Continued    on    page    6) 


Verbal  Promises  Hold 

Cleveland  —  Arbitrators  here  will 
follow  the  lead  of  the  Minneapolis 
board  so  far  as  "side  agreements" 
are  considered.  Heretofore,  the  con- 
tract has  been  the  only  basis  in  arbi- 
tration proceedings,  but  verbal  prom- 
ises are  to  be  given  recognition  hence- 
forth. 


PARAMOUNT  FAMOUS 
LASKY  NAME  ADOPTED 


Paramount  Famous  Lasky  Corp., 
was  the  new  name  adopted  by  Fa- 
mous at  yesterday's  annual  meeting. 
The  change  was  made  to  enable  the 
organization  to  capitalize  on  the  ad- 
vertising of  the  Paramount  brand 
name. 

Elek  J.  Ludvigh,  counsel,  was  elec- 

(Continued    on    page    6) 


Exhibitors  Enrolled 

Campaign  recently  waged  to  estab- 
lish Greater  F.B.O.  as  "Master  Show- 
men of  the  World"  has  been  extended 
to  include  exhibitors  of  F.B.O.  pic- 
tures. Thus  far  more  than  5,000  are 
already  enrolled  in  the  ranks  of  these 
"Master   Showmen." 

Each  exhibitor  who  is  selected,  is 
(Continued    on    page    7) 


Oland  Signed  by  Warners 

Los  Angeles — Warner  Oland  has 
signed  a  contract  to  appear  exclusively 
in  Warner  pictures  for  a  number  of 
years. 


Seek  India  Chain 

London — Both  an  American  and 
British  concern  are  dickering  for 
purchase  of  the  Madan  circuit  of  84 
houses,  India's  most  important  the- 
ater chain.  Meanwhile,  the  circuit, 
which  now  controls  every  key  city 
of    India,   is   being  expanded. 


New  Studio  Deal 

Los  Angeles — Four  studios  are  de- 
clared   negotiating    for    500   acres    in 
Lankershim     between     Ventura     and 
Lankershim    Blvd.      The   investment, 
(Continued  on  Page  2) 


Daylight  Saving  Ban 

Minneapolis — Daylight  saving 
would  be  prohibited  throughout 
the  state  under  terms  of  a  bill 
introduced  in  the  legislature. 
This  would  forestall  passage  of 
ordinances  in  a  number  of 
municipalities  of  the  state. 


THE 


<?S^ 


DAILY 


Me  NEWSPAPER 
o/FILMDOM  i 


\m  VVH^^^LTUE  NEWS 
'■*  ■  W  ^^ULTHE  TIME 


Vol.XXXIX  No.  75  Wednesday.  March 30. 1927  Price 5 Cents 


I0HN  W.  ALICOATE 


Publisher 


Published  daily  except  Saturday  and  holidays 
at  1650  Broadway.  New  York,  N.  Y.,  and 
copyright  (1927)  by  Wid's  Films  and  Film 
Folk,  Inc.  J.  W.  Alicoate,  President  and 
Publisher;  Maurice  D.  Kann.  Vice-President 
ind  Editor;  Donald  M.  Mersereau,  Treas 
urer,  Business  and  Advertising  Manager; 
Ralph  Wilk,  Traveling  Representative.  En 
tered  as  second  class  matter  May  21,  1918, 
at  the  post-office  at  New  York,  N.  Y. 
under  the  act  of  March  3,  1879.  Terms 
(Postage  free)  United  States,  outside  of 
Greater  New  York,  $10.00  one  year;  6 
months,  $5.00;  3  months,  $3.00.  Foreign, 
$15.00.  Subscribers  should  remit  with  order. 
Address  all  communications  to  THE  FILM 
DAILY,  1650  Broadway,  New  York,  N.  Y. 
Phone  Circle  4736-4737  4738-4739.  Cable  ad 
dress:  Filmday,  New  York.  Hollywood 
California — Harvey  E.  Gausman,  Arabassa 
dor  Hotel:  'Phone,  Drexel  7000  and  Wash 
ington  9794,  London — Ernest  W.  Fredman 
The  Film  Renter,  58,  Great  Marlborough  St. 
London,  W.  I.,  Paris— La  Cinematographic 
Francaise,  5,  Rue  Saulnier. 


Financial 


Price  tendency  took  a  turn-about,  resulting 
in  copious  full-point  depressions.  The  only 
stock  that  moved  and  withstood  a  break  was 
Pathe,  which  turned  over  2,200  shares  at  a 
J4  gain.  Famous  led  the  day's  activities  with 
aggregate  sales  of  32,000  shares  at  a  break  of 
a    point    and   a    fraction. 


Quotations 

High 

Low 

Close       Sal^ 

Am.    Seat.    Vtc . .  . 

435^ 

43*4 

43*4 

600 

'Am.  Seat.  Pfd.   . . 

46 

"Balaban  &  Katz.  . 

63  y 

*Bal.  &  Katz  Vtc. 

73*4 

Eastman   Kodak    . . 

140J4 

140 

140 

500 

Famous   Players    .  . 

109*4 

106*4 

107J4   32 

,000 

Fam.     Play.     Pfd .  . 

120 

120 

120 

200 

"Film  Inspect.    . . . 

7% 

•First    Nat'l.    Pfd. 

103 

Fox    Film    "A"... 

70^ 

68% 

68%      2,800 

Fox   Theaters    "A" 

24J4 

22  ?4 
9H 

23*4      i 

,100 

Intern'l    Project 

9V4 

9Vi 

100 

S9H 

SS'A 

58J4      2,900 

•Metro-Gold    Pfd.    . 

25*4 

M.   P.    Cap.    Corp.. 

ny* 

ny2 

13*4 

100 

Pathe  Exch.   "A".. 

46% 

46 

46*4      2 

,200 

tParamount    B'way 

9974 

99% 

99% 

1 

tRoxy     "A"     

37 

35 

ttRoxy    Units    

40 

39 

ttRoxy    Common     . 

12*4 

11J4 

Skouras    Bros 

44 

44 

44 

**Stan.    Co.   of  Am 

81*4 

Trans-Lux   Screen    . 

*Univ.    Pict.    Pfd.. 

100 

"Universal  Pictures. 

42% 

Warner   Pictures... 

18H 

17 

17          3 

000 

Warner  Pict.  "A". . 

28% 

27 

27         5 

400 

*  Last   Prices  Quoted         t    Bond  Market 
**   Philadelphia  Market     tt   Bid  and  Ask 


When  you  think  of 

INSURANCE 

you  are  thinking  of 

S  T  E  B  B  I  N  S 

Specialists  in  Motion  Picture 

arid  Theatrical  insurance  for 

the  past  twenty  years 

Arthur  W.  Stebbins  &  Co.,  Inc. 
1540  Broadway  N.  Y.  C. 

Bryant  3040 


New   Studio  Deal 

(Continued  from  page  1) 
it  is  stated,  would  exceed  $1,500,000. 
Christie,  United  Artists,  Hal  Roach 
and  Mack  Sennett  are  producers  men- 
tioned, Hal  Roach  admitted  his  com- 
pany has  been  negotiating,  but  states 
no  deal  is  yet  closed. 


Final    T.N.T.    Plans    Up 

Final  plans  for  the  Naked  Truth 
Dinner  of  the  A.M.P.A.  on  Satur- 
day night,  are  to  be  completed  at  to- 
morrow's luncheon. 


Ince  Signs  F.  B.   O.  Contract 

L'os  Angeles— Ralph  Ince  has  sign- 
ed a  five  year  contract  with  F.  B.  O. 
He  now  is  directing  "Not  for  Publi- 
cation,"  in    which   he   also   plays    the 

lead. 


Hewitson  Heads  C.  E.  A. 

London — E.  E.  Hewitson  is  new 
president  of  the  Cinematograph  Ex- 
hibitors Assn.,  succeeding  W.  N. 
Blake.  H.  Victor  Davis  is  new  vice 
president. 


Comerford  Increases  Holdings 
Scranton,  Pa.  —  The  Chamberlain 
Amusement;  Co.  of  Shamokin  has  sold 
to  the  Comerford  Amusement  Co. 
the  Sterling  hotel  site  at  Williams- 
port,  the  Victoria  at  Pottsville  and 
the  Victoria  at  Danville,  the  deal  in- 
volving $250,000. 


Finish   "Rubber    Heels" 

Production  has  been  completed  on 
"Rubber  Heels,"  Ed  Wynn's  initial 
starring  picture.  Victor  Heerman 
directed,  with  David  Todd  as  his  as- 
sistant. J.  Roy  Hunt,  who  handled 
the  camera  work,  will  leave  for  Cali- 
fornia next  month. 


Schumann-Heink  on  Vitaphone 

Mme.  Schumann-Heink  will  be 
seen  and  heard  from  the  screen  for 
the  first  time  in  the  new  Vitaphone 
concert  program  to  be  given  in  con- 
nection with  Universal's  "The  Fourth 
Commandment,"  which  is  to  open  at 
the  Colony  Saturday. 


New   Seattle  Exchanges 

Seattle — Western  Poster  Co.  will 
build  a  two  story  building  in  the  new 
film  row,  which  will  be  ready  to 
house  four  exchanges  by  April  1. 
This  building  will  include  Trailograf 
laboratories.  The  first  exchanges  to 
move  in  will  be  United  Artists,  War- 
ners, F.  B.  O.,  and  M-G-M.  B.  F. 
Shearer  is  also  having  a  two  story 
building  erected  for  National  Theater 
Supply   Co. 


Medal  Presented 

(Continued   from   pac/e    \) 
Educational    officials    and    trade    and 
newspaper  representatives.    Hays  was 

chairman.      In   part,  he  said: 

"The  short  subject  lias  always  been  an 
essential  part  of  the  motion  picture  program. 
Its  place  was  never  more  assured  than  it  is 
today.  Its  future  was  never  more  bright. 
The  public  wants  and  demands  diversity  in 
its  amusement.  The  short  subject  is  as  the 
perfect  salad,  the  perfect  dessert,  to  a  perfect 
meal. 

"As  important  as  the  feature  picture  is,  the 
exhibitor  who  overlooks  the  fullest  opportuni- 
ties and  advantages  of  the  short  subject  cm 
his  surrounding  program,  is  keeping  money 
out  of  his  pocket.  He  is  overlooking  a  tre- 
mendous asset. 

"More  than  200,000  miles  of  motion  picture 
film  are  manufactured  annually  in  this  ccmn 
try. 

"Within  the  last  four  years,  more  than  150,- 
000,000,000  feet  of  motion  picture  film  have 
been  shipped  by  parcel  post  and  express  and 
truck  in  this  country— enough  to  lie  wrapped 
around   the  earth    1,200   times. 

"And  in  that  four-year  period — so  orderly 
and  carefully  are  the  shipments  made  and 
supervised  under  the  conservation  activities 
of  the  industry — that  only  four  fires  have  re- 
sulted,  with  a  total  loss  of  only  $450. 

"17,846  feature  pictures,  comedies,  and  news 
reels  were  shown  last  year  to  the  helpless 
shut-ins  in  the  hospitals,  orphanages,  homes  tor 
the  aged,  and  prisons  in  this  country,  without 
cost  to  the  inmates  or  sustainers  of  those  in- 
stitutions. 

"A  quarter  of  a  million  workers  are  en 
gaged  in  making,  distributing,  and  showing 
motion  pictures. 

"This  means  roughly  that  a  million  of  on- 
citizens  are  directly  dependent  on  the  industry 
for  their  living. 

"More  silver  is  used  in  treating  the  motion 
pictures   than    in   making    silver   coin. 

"Thousands  of  bales  of  cotton  are  needed 
in    the    manufacture    of    film    base." 

Riesenfeld  rejoined  with  a  few  re 
marks  after  which  the  presentation 
to    Hammons    was    made. 


Greta    Extends    Contract 
Culver    City — Differences    betwec 
Greta  Garbo  and   M-G-M   have   beep 
settled  amicably  and  a  new  five  year 
contract  signed.     She  is  to  be  starret' 
in  "Anna  Karenina." 


Exhibitors   Fear   Strike 

St.  Louis — Exhibitors  in  the  south- 
ern Illinois  coal  fields  have  recon- 
ciled themselves  to  a  long  hard  Sum- 
mer, as  it  now  seems  certain  there 
will  be  a  coal  strike  beginning  on 
April   1. 

The  winter  which  is  just  coming  to 
a  close  was  the  best  theater  owners  in 
the  coal  fields  have  enjoyed  for  years. 


The   finishing   touch   of   refinement    on 

an   elaborate  production    is   the 

handcoloring   by 


/c7mt/\. 


The  Perfect  Handcoloring  of  Film 
528   Riverside   Drive  .Telephone 

New  York  Morningstde  1778 


Chromos  Trading  Company 


1123 

BROADWAY 

Producers 

,  Note: 

We  can  make  you  an  unusually  attractive 
proposition    for   financing    a    series    of 
pictures.    Let  us  figure  with  you  if  you 
have  such  a  contract. 

Suite  1207-8 

'Phone 

'  Watkins 

4522 

Wednesday,   March  30,   19: 


DON'T  ASK 

(The  Film  Daily 
Question   Box) 


i  -T  1  i  >  > 


1.  Has  the  price  of  motion  pic 
entertainment  risen  or  fallen  du 
the   past  20  years? 

2.  What  exhibitor  has  been  g 
the   title   of   "The   Stormy   Petrel 

3.  Name  the  executive  who  is  c 
referred   to   as    "The    Little    Gian 

the   Films." 

4.  What    short    subject     won 
Riesenfeld  medal  for  1926? 

5.  Who   directed   "The  Jack  I< 

Man"? 

(Answers  will  be  found  on  pag, 


!! 


HAL  ROACH/, 

MattMoore 

*  HON. 
^  MR.  BUG 

jyarthaSleeperd'AnnaMayrv* 


This  is  a  "Cornerb'.ock"  cut  furn  1: 
FREE  for  all  Pathecomedies  at  31 
Exchange. 

JohnD.Tippett,In< 


Raw  Stock 
Negative  and  Positi 
All  Colors 


v  J 

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1540  Broadway         6040  Sunset  Bl 
New  York  City  Hollywood,  Ca 


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APRIL,  1927 

(a  date  you'll  long  remember) 

marks  the  release  of 


and  the  introduction  of 

'  KARL  DANE 


AND 


GEORGE  K.  ARTHUR 

The  Qreatest  Comedy  Team  Ever  Known 
in  the  Biggest  Comedy  of  our  Times  I 

"ROOKIES"  follows  closely  on  the  heels  of  "FLESH  AND  THE  DEVIL",  "TELL  IT 
TO  THE  MARINES",  "SLIDE, KELLY,  SLIDE"  hits!  hits!  hits!  from 


GEO.  K 
ARTHUR 


METRO-GOLDWYN-MAYER-thc}  never  stop! 


Unanimously  Acclaimed 


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*■ 


Did  you  ever  read 


"Worthy  of  the  extreme  designation 
of  masterpiece.  I  class  it  as  one  of  the 
ten  best  pictures  I  ever  saw." 

Monroe  Lathrop,  Los  Angeles  Express 

44  Without  hesitation  I  pronounce  this 
picture  a  masterpiece  and  one  of  the 
greatest  pictures  of  recent  years." 

Eugene  Brewster 

"One  of  the  cleverest  directed  and 
acted  pictures  in  a  long  time — a  box- 
office  winner." 

I.  W.  I.,  Hollywood  Topics 

"Those  responsible  for  it  should  be 
showered  with  praise. — It  leaves  you 
gasping,because  it  is  truth, not  hokum. 
Superb  as  the  acting  is,  you  feel  that 
the  director  is  the  real  star  of  4  White 
Gold.'" 

T^prbert  Lus\,  Picture  Play 

44  4WhiteGold'  is  a  masterpiece— simple 
perfection.  It  is  the  best  picture  I  have 

ever  reviewed." 

Rosa  Reilly,  Screenland 


44  Will  stand  out  as  one  of  the  worthiest 
creations  of  this  and  many  another 
year.  It  is  a  feather  in  Howard's  direc- 
torial cap." 

Herbert  Moulton,  Los  Angeles  Sunday  Times 

44This  is  real  drama.  How  honestly 
it  is  'worked  out  and  how  perfectly 
played  one  must  see  to  appreciate." 

Margaret  Mann,  Chicago  Daily  Tsiews 


44  4 White  Gold'  is  the  most  interesting: 
picture  presented  so  far  this  year." 

Rob  Reel,  Chicago  Evening  American 

44A  marvelous  picture, 4  White  Gold', 
splendidly  acted  by  every  principal, 
grippingly  narrated  by  Director  Ho- 
ward.   Our  advice  is:  Don't  miss  it." 

Dorothy  Herzog,  Daily  Mirror 

44Keen  intelligence,  artistry  and  above 
all  an  exquisite  understanding  of  the 
value  of  modulation  have  been  welded 
into  the  fashioning  of  this  superb  pic- 
ture." 

The  Morning  Telegrapl 


"WH ITE  GOLD'  Wl  LL  ASSAY  I 


•  If 


Foreign  Distributors  Producers   International  Corporation 
130   West  46th  Street 


RELEASED  BY 


the  Seasons  Sensation 


in 


mm  (§mw 


praise  like  this  2 


"Something  new  in  pictures — some- 
thing almost  startling  in  picturization. 
I  can't  say  too  much — in  fact,  I  find 
myself  hampered  amply  to  describe  it. 
—One  more  picture  to  lay  among 
those  few  in  the  Hall  of  Fame  under 
the  sign  lNo  Hokum.' " 

Lui  Venator,  Baltimore  Sun 

"I  saw  it  in  a  cold  projection  room, 
without  any  music  except  the  hum  of 
a  projection  machine,  and  I'm  here  to 
say  'It's  some  picture.' " 

Ray  Murray,  Exhibitors  Herald 

"Powerfully  dramatic.  Genuinely 
moving.  William  K.  Howard's  direc- 
tion shows  flashes  of  real  genius." 

The  Film  Daily 

"Compares  most  favorably  with  the 
best  German  films  that  have  been 
brought  to  America.  Miss  Goudal 
does  the  best  acting  in'her  career." 

Harrison's  Reports 

"One  of  the  most  interesting  and 
entertaining  films  made.  'White  Gold' 
is  a  winner!" 

Jimmy  Starr,  Los  Angeles  Record 


"Splendid  characterizations  are  given 
by  each  of  the  four  leading  players. 
William  K.  Howard's  direction  is 
bully." 

Paul  Thompson,  M.  P.  7*[ews 

"I  call  it  a  gem,  a  masterpiece — a 
directorial  triumph." 

Lincoln  Hart,  Hollywood  T^ews 

"One  of  the  most  compelling,  surely 
one  of  the  finest  pictures  made  in  years 
— a  production  that  will  take  the  crit- 
ics of  the  country  by  storm.  It  will 
establish  William  K.  Howard  as  one 
of  the  outstanding  directors  in  the 
business." 

Whitney  Williams,  Los  Angeles  Times 

"A  positive  triumph  in  simplicity. 
William  K.  Howard  has  unquestion- 
ably won  a  place  in  that  small  group 
of  directors  who  represent  the  hope 
of  the  silent  drama." 

Elena  Bincl(ley,  Hollywood  Daily 


■*>■ 


PURE  GOLD  AT  YOUR  BOX-OFFICE 

i     PRODUCERS  DISTRIBUTING  CORPORAnOM 


THE 


<^S 


DAILY 


Wednesday,   March  30,   1927 


A  Little 

from  "Lots" 


By   RALPH    IVILK 


BILL  HOWARD,  the  director, 
hack  in  New  York  for  the  first 
time  in  three  years,  is  averaging  ten 
shows  a  week.  He  is  a  great  booster 
for  "The  Play's  the  Thing." 

*  *         • 

Mike  Shea,  veteran  show- 
man, takes  much  pride  in  the 
work  of  his  protege,  Harold 
B.  Franklin,  who  is  the  new 
president  of  the  West  Coast 
Theaters.  Harold  worked  for 
Mike  in  Buffalo. 

*  *         * 

R.  H.  Hammer  of  the  Bio- 
graph  studio  is  enjoying  his 
first  vacation  in  19  years.  He 
is  now  in  San  Francisco  and 
may  go  to  Japan  and  China. 

*  *        * 

Fox  executives  are  still  talking 
about  the  testimonial  dinner  tend- 
ered Douglas  Taussig,  who  is  assist- 
ant to  Jack  Leo. 

*  *         * 

Tammany  Young  has  a  new 
form  of  "gate  crashing." 
T'other  day,  a  friend  sent  an 
air-mail  letter  to  a  Coast 
casting  agency,  and  Tam- 
many managed  to  inscribe 
some  "pig  Latin"  on  the  back 
of  the  envelope. 

*  *         * 

More  missing  names  follow: 
Charles  Greenleaf  Branham,  Frank 
Schienle  Mattison. 


????????????? 

Answers  All 
QUESTIONS 


Free  to 

FILM  DAILY 

Subscribers 


New  York  Exhibitors 
Discuss  Alliance 

(Continued   from   page   1) 

in  Brooklyn  and  the  Bronx,  are  em- 
braced in   the  schedule. 

It  is  estimated  that  there  are  fully 
100  independent  theaters  which  would 
lend  themselves  to  an  arra"~--"""' 
of  this  nature.  The  trend  of  theater 
construction  in  the  past  three  year? 
has  turned  definitely  to  the  larger 
type  of  house.  There  are  many 
which  are  entirely  modern  in  design. 

The  plan  as  outlined  calls  for  the 
formation  of  a  subsidiary  corpora- 
tion which  would  act  as  holding  unit 
for  whatever  theaters  enter  the  pool. 
Financing  or  contractual  terms  have 
not  been  discussed. 


Ufa  Reorganization 

Berlin — Taking  over  of  Ufa  by 
Herr  Hugenberg,  owner  and  pub- 
lisher of  a  number  of  German  news- 
papers, Otto  Wolf,  iron  and  steel 
plant  owner,  and  other  industrialists 
is  the  final  step  in  reorganization  of 
the  companv  made  necessary  by  loss- 
es sustained. 

As  a  first  step  in  what  is  regarded 
as  a  move  to  put  the  company  on  a 
paying  basis.  Hugenberg's  newspa- 
pers have  begun  a  series  of  anti- 
American  films  propaganda.  By  this. 
it  is  said,  he  expects  to  obtain  a 
monopoly  for  domestic  films  in  the 
German  market. 

Ufa's  heavy  losses  were  sustained 
in  production,  for  its  chain  of  130 
houses  enioyed  a  highlv  successful 
vear  in  1926.  Credits  of  M-G-M  and 
Famous,  renresented  in  a  loan  of  $4,- 
000.000  to  Ufa,  have  been  taken  ove 
by    Hugenberg  and   associates. 


Speeding  Arbitration 

Cleveland — "Out  of  court"  settle- 
ments will  be  attempted  here  in  an 
effort  to  speed  up  work  of  the  arbi- 
tration board.  A  conciliatory  com- 
mittee of  two  members  is  to  be  ap- 
pointed to  pass  on  the  validity  of 
complaints  before  they  reach  arbitra- 
tion. In  all  cases  the  committee 
seeks  to  bring  the  parties  together 
and  makes  recommendations  which 
are  expected  to  prove  a  big  factor 
in   clearing  the   docket. 


New  Theaters 


We^t  Bend.  Wis. — Ground  will  be  broken 
soon  for  a  theater  and  recreation  building  to 
cost    $50,000,    seating    650. 


Racine,    Wis. — Stenhen    Doerce    has    opened 
the    Crown    at    16th    St.,   seating   over    1,000. 


Dedham,  Mass. — Construction  has  com- 
menced on  the  Dedham  community  theater 
on    High    St.    to    seat    1,000. 


Tulsa,    Okla. — A.    M.    Cauble    has    opened    a 
house   on    Main    St.,   seating  500. 


Lima,    O. — Settos    Brothers    has    opened    the 
State. 


Reading.  Pa. — The  Franklin  Theater  Co. 
will  build  a  $500,000  theater  on  the  site  of 
the   Arcadia 


Toronto — Famous  Canadian  Corp.  has 
opened  the  Belsize  at  Mount  Pleasant  Road 
and  BeHze  Drive,  in  North  Toronto.  It 
cost    $160,000   and    seats    1,000, 


Paramount  Famous 
Lasky  Name  Adopted 

(Continued   from   page    1) 

ted  to  the  board  of  directors  to  suc- 
ceed Harold  B.  Franklin.  Other  di- 
rectors were  reelected  for  a  four  year 
term.  They  are:  Eugene  Zukor.  R. 
A.  Kohn,  Sam  Katz  and  Herman 
Wobber. 

Members  of  the  new  finance  com- 
mittee are:  Frank  Bailey  of  Prudence 
JBond  Co.;  Casmir  I.  Stralen  senior 
frnember  of  the  Hallgarten  and  Co.; 
Sir  William  Wiseman  of  Kunn,  Loeb 
&  Co.;  W.  H.  English  and  Adolph 
Zukor. 


New  S.  African  Unit 

Washington   Bureau    of    THE   FILM   DAILY 

Washington — A  syndicate  has  been 
formed  in  South  Africa,  according  to 
advices  to  the  Dept.  of  Commerce. 
This  new  organization  has  been  reg- 
istered as  Kinemas,  South  Africa 
(Proprietary)  Ltd.,  with  an  initial 
capital  of  £25,000.  None  of  the  cap- 
ital is  being  offered  to  the  public  as 
sufficient  financial  backing  has  been 
secured,  it  is  stated,  in  South  Africa 
and  England.  Theaters  will  be 
erected  in  Johannesburg,  Cape  Town 
and  Durban,  while  a  film-renting  de- 
partment is  also  said  to  be  contem- 
plated. 


On  Paramount  Lot 

Hollywood — Mary  Brian  has  ar- 
rived for  her  next  role  in  Richard 
Dix's  new  picture.  Arnold  Kent, 
who  is  playing  opposite  Florence  Vi- 
dor  in  "The  World  at  Her  Feet," 
has  signed  a  long  term  contract  with 
Paramount.  Nancy  Phillips  has  bee 
cast  for  "Rolled  Stockings."  David 
Torrence  and  William  Austin  have 
been  signed  for  "The  World  at  Her 
Feet."  Robert  Hopkins,  title  writer, 
has  been  signed.  His  first  assignment 
are  "The  Whirlwind  of  Youth"  and 
"The  Big  Sneeze."  During  the  last 
year  and  a  half  Hopkins  has  titled 
43  pictures  for  Warners.  Ralph  Block, 
former  editor-in-chief  of  the  Long 
Island  studios,  has  arrived  in  Los 
Angeles  to  join  the  executive  staff. 
Walter  Goss,  one  of  the  students 
of  the  Paramount  school  for  screen 
acting,  also  has  arrived.  Others  due 
from  the  East  in  the  next  few  days 
are  Neil  Hamilton  and  Philip  Strange 
leading  men;  Josephine  Dunn  and 
Mona  Palma,  of  the  Paramount 
School. 


Mona  Ray  Wins  New  Contract 
Universal    City — Mona    Ray,    who 
plays     "Topsy"     in     "Uncle     Tom's 
Cabin,"  has  been  placed  under  a  long 
term    contract   by   Universal. 

Murphy   Gets   Somerville   Post 

Somerville — William  H.  Murphy, 
former  manager  of  the  Pastime,  Bos- 
ton, has  been  appointed  manager  of 
Universal's  new  Capitol. 

Daylight  Saving  Hit 

St.  Louis — Strong  protest  against 
daylight  saving  will  be  voiced  before 
the  council  by  the  M.  P.  Exhibitors 
League,  in  event  attempt  is  made  to 
introduce  an  ordinance  to  advance 
the  clocks  one  hour.  In  a  resolution 
denouncing  daylight  savinar  the  asso- 
ciation pointed  out  the  confusion 
such  a  system  causes  and  the  hard- 
ship it  works  on  business  in  general 


Fox  Net  Expected  to 
Reach  $6.75  a  Share 

(Continued   from   page    1) 
tory,  eclipsing  those  of  1923,  the  form- 
er high,   when   net    totaled   $3,005,028 
or  $6  a  share. 

Acquisition  of  the  Roxy  bv  Fox 
Theaters  Corp.,  closely  allied  with 
Fox  Film,  is  expected  to  prove  a  big 
factor  in  future  earnings  of  the  film, 
company.  "Movietone"  earnings  also 
are  expected  to  increase  the  net,  as 
are  profits  on  "What  Price  Glory." 


Expanding  in  Texas 

Dallas  —  Dent  Theaters,  ally  of 
Saenger,  are  continuing  their  expan- 
sion program  and  will  open  about 
Tuly  1  a  new  first  run  combinatior 
house  here  on  Greenville  Ave.  and 
Sears   St. 

The  Dent  firm  recently  p^-nanded 
its  holdings  in  Denison,  Amarillo. 
Wichita  Falls,  El  Paso,  Corpus 
Christi,  Pari,  Vernon  and  othei 
towns. 


Temple  Bailey  Signs 

Temple  Bailey  has  signed  a  five 
year  contract  with  F.B.O.  undet 
terms  of  which  the  company  acquire; 
rights  to  every  novel  she  writes  foi 
five  vears.  The  first  picture  to  be 
filmed  under  the  deal  is  "Wall- 
flowers." Miss  Bailey  has  writter 
13  novels  to  date,  all  of  which  are 
declared  to  have  received  wide  cir-; 
culation. 


A.  P.  S.  Contest  Ends 

The  projectatory  contest  inaugur 
ated  several  months  ago  by  the  Amer- 
ican Projection  Society,  comes  to  ar 
end,  at  least  as  far  as  new  aoolicant; 
are  concerned,  tomorrow.  The  con 
test,  fostered  to  promote  the  slogan 
"Better  Projection  Equipment  Pays' 
has  been  declared  a  complete  success 
by  the  committee  in  charge,  witl 
many  additional  applicants  request 
ing  extension  of  time  so  that  the? 
can   also   enter. 

The  committee  is  now  busv  ir 
sorting  out  entries  for  the  three 
classes  of  prizes.     These  are: 

Class  A.  For  the  best  designed  anc 
equipped  proiectatory  in  a  theater  having  : 
seating    canacitv   of    over    2001. 

Class  B.  For  the  best  designed  am 
equipped  projectatory  in  a  theater  having  ; 
seating    canacitv    between    750    and    2000. 

Class  C.  For  the  best  designed  an. 
equipped  proiectatory  in  a  theater  having  : 
seating   capacity   up   to    750. 

The  area  of  the  United  States  and  Can 
ada    is    divided    into    five    zones. 

Three  prizes  will  be  awarded  in  each  zone 
one    prize    in    each    class.  , 

In  case  of  a  tie.  contestants  concerned  n 
tie   will    each    receive   full    prize    award. 


Vitaphone   Showing   in   South 

Chattanooga — A  special  showing  o 
Vitaphone  subjects  is  scheduled  Apr] 
7,  8  and  9  at  the  Municipal  Audi 
torium. 


Mitchell   Resigns 
Theodore    Mitchell    is    reported    t- 
have    resigned    from    the    Paramoun 
roadshow  department. 


THE 


Wednesday,   March   30,   1927 


£xpMt-Q-G4am<± 

DAILY  DPS  WHICH  MEAM  OOUABS  FOB  SHOWMEN 


"Flesh  and  the  Devil" 
(M-G-M) 

The  News  ran  a  contest  on,  "I; 
John  Gilbert  your  favorite  screei 
lover?"  Contestants  were  asked  tc 
write  a  ten-word  sentence  setting 
forth  their  reasons.  Three  prize; 
went  to  the  first  three  winners  an 
the  next  thirty  received  one  ticke 
each.  All  others  who  were  no! 
among  the  first  thirty-three  wen 
given  an  autographed  photo  of  Join 
Gilbert  by  calling  at  the  box  office 
during  the  run. — E.  R.  Rogers,  Tivoli 
Chattanooga,   Tenn. 


"The   Kid   Brother" 
(Paramount) 

Over  2,000  Harold  Lloyd  gogt'< 
were  given  to  children,  and  5,00( 
moviegraphs  were  placed  in  cars  an 
distributed  from  house  to  house.  An- 
nouncement of  picture  was  madi 
from  the  local  broadcasting  station 
for  several  days  prior  to  the  opening 
— C.  B.  Seiff,  Palace,  Memphis,  Teni 


"On  Guard" 
(Pathe) 

Opening    this    new    serial    with    tin 
roar  of  a  motor  propeller,  which  witl 
the  aid  of  an  especially  painted  com- 
po  board  cut-out  was  made   to  repre- 
sent    an     airplane.       The     plane     wa: 
perched   atop   outside    box   office,   anc 
drew  attention   for  blocks  around.    Ii 
the  lobby  there  was  built  a  miniatur 
battlefield  scene,  consisting  of  a  nmn 
ber    of    compo    board    cut-outs,     on 
which    were    painted    tanks,    soldic 
trenches,  barb-wire  fences,  etc.  Thesi 
were   set   in   against   a   no-man's-lam! 
background   and  presented   a   striking 
display. — Regun,    New    York    City. 

"Orchids   and    Ermine" 
(First   Nat'l) 

The  telephone  company  placec 
hangers  on  every  'phone  in  the  city 
the  copy  reading,  "Have  you  hearc' 
about  the  new  extension  'phone?  For 
information  call  'phone  company- 
Then  see  the  problems  and  adven- 
tures of  a  telephone  girl  in  'Orchid: 
and  Ermine'  with  Colleen  Moore. — 
Tampa  Theater." — John  B.  Carroll 
Tampa,  Tampa,   Fla. 


Seitz   Directing   "Mail   Robbery" 
Los  Angeles — George  B.   Seitz  hat 
been    signed    to    direct    "The    Great 
Mail   Robbery"   for   F.   B.    O. 


CHARLEY 
BOWERS 
NOVELTY 
COMEDIES 


Roadshows  in  "Legit" 
Houses  are  Defended 

(Continued   from  page    1) 

that,  in  most  instances,  there  are  key 
city  theaters  available  for  roadshows, 
which  are  better  equipped  for  show- 
ing pictures  than  are  the  legitimate 
houses. 

A  first  run  theater  owner  in  a  key 
ity  is  hardly  in  a  position  to  discard 
»iie  season's  bookings  to  take  on  a 
roadshow  production,  asserts  Mc- 
Carthy. It  means  an  entire  change 
jf  policy  and  the  building  up  of  a  new 
patronage  which  will  pay  roadshow 
prices.  What  is  he  going  to  do  with 
his  regular  patronage  in  the  mean- 
while? Can  he  expect  to  find  them 
waiting  for  him  when  he  resumes  his 
regular  weekly  programs,  or  will  his 
competition  across  the  street  have 
gobbled  them  up   McCarthy  asks. 

There  only  have  been  about  six 
legitimate  roadshow  productions  in 
the  last  12  years- — an  average  of  one 
every  two  years,  he  continued.  These 
pictures  represent  a  specialized  field 
which  cannot  very  well  be  handled 
through  showing  them  in  regular  pic- 
ture houses  for  the  reason  stated. 
H's  experience  proves  that  the  road- 
show production  presented  in  the  legi- 
timate theater  foj;  a  long  run  at  top 
prices  builds  patronage  for  the  pic- 
ture house  when  it  finally  books  the 
film  at  popular  prices,  according  to 
McCarthy.  Roadshowing  does  not 
tap  the  popular  price  patronage, 
which  automatically  goes  to  the  pic- 
ture houses  and  these  eventualh 
show  the  production.  The  roadshow 
oenefits  the  picture  houses  also  by 
creating  new  patronage,  and  building 
la  prestige  for  the  motion  picture  in 
general  that  directly  helps  every  ex- 
hibitor box-office,  he  believes. 


Butler  Assigned  to  Home  Office 
John  W.  Butler  has  been  made 
manager  of  the  Famous  home  office 
production  department.  Butler's  rep- 
resentative at  the  Coast  studio  will 
be   John    Fingerlin. 


Miss  Browning  on  Vacation 
Miss  Florence   Browning,  assistant 
to    J.    Robert    Rubin    of    Loew's,    is 
sailing  for   Europe   today  on  a  vaca- 
tion  trip. 


The  largest,  most 
comfortable  and  con- 
venient projection 
rooms  in  New  York 


Have  your  pictures  screened 
in  the  best-equipped  projec- 
tion rooms.  No  overtime 
charge  for  projections  at  night 
to  our  regular  customers. 


OUR  PRICES  ARE  AS  LOW  AS 

THE  LOWEST— 
OUR  SERVICE  THE  HIGHEST 


Your  films  called  for  and 
returned  without  charge. 

SIMPLEX 
PROJECTION  ROOMS 

220  West  42nd  Street,  N.Y.  C. 


Wuconiln   3770 


ANSWERS 

(The  Film  Daily 
Question  Box) 

1.  The  initial  price  of  five  cents 
covered  a  show  of  about  five  minutes' 
duration  so  that  per  minute  of  en- 
tertainment, prices  today  are  con- 
siderably lower  than  those  of  20 
years  ago. 

2.  Frank  Rembusch. 

3.  Carl  Laemmle. 

4.  "The  Vision." 

5.  King  Vidor. 


Erie  Hampton  Here 
Erie  Hampton,  assistant  to  Robert 
M.  Yost,  director  of  publicity  at  Fox 
on  the  Coast,  arrived  yesterday  to 
join  the  New  York  office  for  four 
months.  Hampton  will  assist  Vivian 
M.  Moses  in  the  preparation  of  a  pub- 
licity campaign  for  1927-28. 


Maynard's  Next  in  Production 
Hollywood — "The   Devil's   Saddle," 
Ken    Maynard's    next    for    First    Na- 
tional, is   in  production  with   Al   Ro- 
gell  directing. 


Exhibitors  Enrolled 

(Continued   from   page    I) 

presenfed  with  a  parchment  certi- 
ficate, which  he  h"-  in  his  lobby. 
The  certificate  sets  forth  to  the  pa- 
trons the  reasons  for  the  holder  be- 
ing designated  as  a  "Master  Show- 
man." 


Warning  Cancels  Chaplin  Film 

r  Threatening  letters  from  the  Ku 
Klux  Klan  caused  the  Garden  and 
Roosevelt,  Queens  houses,  to  cancel 
bookings  of  "The  Pilgrim,"  starring 
Charles   Chaplin. 


Announcement ! 

Columbia  Pictures  Corpora- 
tion announces  that  it  has  in 
course  of  production  the  fol- 
lowing picture: 

Alias  The  Lone  Wolf 

Copyrighted — and  All 
Rights  Protected 

Columbia  Pictures  Corp. 

1600 Broadway,  NewYorkCity 


Annual  and  first  international 

NAiilD  TRtTU 


OF  THE 

A'M'PA' 

HOTEL  /\STOR 

APRIL  2,  1927 
Reception  -  7.00 
Dinner  -  ♦  7.  30 


Wo  JTAR 
HO  PICTURE  , 

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A  RECORD-RIPPING 

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M  THAT  OF  . 

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> 


ALL  THE  NEWS 
ALL  THE  TIME 


OL.  XL     No.  1 


Friday,  April  1,  1927 


Price  5  Cents 


Clean  Up 

IRE  Prevention  Clean-Up 
"i  Week  is  at  hand.  Local 
committees  the  nation  over 
ill  supervise  the  campaign.  Ex- 
ibitors  are  expected  to  join. 
The  industry  has  a  clean  rec- 
d.  When  you  consider  the 
illions  who  attend  thousands 
theaters  night  after  night 
ith  such  small  percentage  of 
lysical   hazard,   you   will   con- 

Service  and  Obligation 

The  exhibitor  will  find  a  double  op- 
irtuiiity  in  the  movement.  He  will 
ain  find  himself  in  a  position  to 
monstrate  the  efficiency  of  his  ser- 

te    to    the    public.      This    can    be 

own  by  hearty  full  cooperation  with 

ose  who  have  the  operating  details 

charge.     Slides  on  his  screen,  aids 

way    of   advertising   will    help. 
Secondly,     the     efficient     showman 

[  ho  knows  how  to  step  on  it  will 
ive  a  perfect  excuse  to  do  a  little 
ring  cleaning.  Rubbish  out  of  the 
leys,    hectic    wielding    of    the    paint 

'  ush,  the  injection  of  additional  pep 

Jto    ushers — all   of    these    stimulants 
better    box-offices    and    increased 
siness  morale  should  be  done. 

Aha! 

niversal  invades  Indiana.  First 
use  in  Marion.  Others  to  come 
er.  What  a  way  to  treat  Frank 
mbusch! 

The  pot  that's  been  scheduled  to 
jjil  over  for  many  moons  out  in  the 
jindy  City  is  about  ready  to  spill. 
x  is  preparing  to  enter  the  for- 
tlden  loop  district.  And  maybe  the 
(  oneys  will  carry  out  their  plans. 
I  and  when  this  happens,  B.  and 
I  are  slated  to  face  competition. 
Iteresting?    You  bet. 

KANN 


Rowland  Denies 

Los  Angeles — R.  A.  Rowland 
denies  that  M.  C.  Levee  has 
resigned  to  join  United  Artists. 
"The  Los  Angeles  Examiner" 
had  quoted  Levee  as  stating  he 
was  considering  a  connection 
with  United  Artists  at  the  ex- 
piration of  his  contract  in  May. 
There  is  a  report  to  the  effect 
that  Watterson  R.  Rothacker 
will  replace  Levee  in  event  he 
joins  United. 


1 


Taxicabs  her  cradle;  saxophones  her  lullaby!  Clara  Bow  has  "It"  more 
than  ever  in  "CHILDREN  OF  DIVORCE,"  co-starring  with  Esther 
Ralston.  Paramount's  Big  Heart  Throb  Special.  Book  it  right  now,  when 
you  need  big  pictures  most.    Frank  Lloyd  Production. — Advt. 


HUGENBERG  BOUGHT  UFA 
C0NTR0LT0  GET  POWER 


Berlin — It  is  considered  cer- 
tain that  the  German  govern- 
ment will  assist  film  producers 
with  export  credits.  However, 
it  is  stated,  no  preferential 
treatment  will  be  accorded  Ufa. 


Dr.     Alfred     Hugenberg,     German 

newspaper  chain  owner,  paid  40,000- 

000   marks   to  obtain   control   of  Ufa 

thus  extending  his  political  influence 

{Continued    on    page    9) 


Side  Agreements   Out 

No  alleged  agreements  between  ex- 
hibitor and  distributor  which  are  not 
embodied  in  the  contract  can  be  con- 
sidered by  boards  of  arbitration,  C. 
C.  Pettijohn,  head  of  Film  Boards  of 
(Continued    on    page    9) 


Unique  'Blue'  Decision 

Florence,  Kan. — Operation  of  the- 
ater on  Sunday  is  legal  if  the  manage- 
ment observes  some  other  day  of  the 
week  as  the  Sabbath,  it  was  held  in 
district  court  when  J.  P.  ahd  R.  E. 
Whitney,  who  operate  the  Mayflower 
(Continued    on    Page    9) 


'LEGIT'  RUN  DECLARED 
FAVORED  BY  EXHIBITORS 

Discontinuance  of  the  practice  of 
presenting  roadshows  in  legitimate 
theaters  is  opposed  by  a  number  of 
exhibitors,  it  was  pointed  out  yes- 
terday by  a  prominent  first  run  ex- 
hibitor whose  activity  in  organiza- 
(Continued    on    Page    9) 

deforesTpHofilm 
ready  for  theaters 


Production  of  the  De  Forest  Pho- 
nofilm  apparatus  on  an  extensive 
scale  is  getting  under  way.  The 
company  now  is  prepared  to  make 
installations  of  the  apparatus,  whose 
price  ranges  from  $2,500  to  $4,000. 
Six    installations    are    to    be     made 

(Continued    on    page    4) 


Colonies  on  Quota 

London    —   Whether   units   of   the 
British    Empire   will  follow   the   lead 
of  Great  Britain  in  seeking  to  estab- 
lish   a    quota    and    abolish   blind   and 
(Continued    on    page    4) 


HIGHER  PARAMOUNT  NET 
PREDICTOR  1927 

New  Theater  Earnings  to 

Boost  Income,  Zukor 

Declares 

Net  earnings  of  Paramount  for  the 
current  year  will  show  a  substantial 
increase  over  those  of  1926,  although 
it  will  not  be  until  1928  that  the  full 
momentum  will  be  obtained,  Adolph 
Zukor  declared  at  Paramount's  an- 
nual   stockholder    meeting. 

During  the  last  year,  the  company 
has  been  engaged  in  an  extensive 
building  campaign  and  creation  of  an 
organization  to  operate  them  and  also 
has  a  number  of  houses  under  con- 
struction earnings  of  which  are  not 
reflected  in  the  1926  earnings.  These, 
said  Zukor,  will  be  large  revenue  pro- 
ducers. 

Replying  to  a  question  of  a  stock- 
holder, Zukor  said  he  saw  no  reason 
(Continued    on    page    4) 


Worth  $64,972,775 

Stock  of  Loew's  Inc.,  at  market 
price  on  March  15  had  a  value  of  ap- 
proximately $64,972,775,  it  is  stated 
in  a  prospectus  issued  in  connection 
with  a  $10,500,000  bond  issue  floated 
by  Loew's  Theater  and  Realty  Corp., 
subsidiary    of    Loew's. 

Net  income  of  the  stock  during  the 
five  year  period  ending  Aug.  31  was 
1921,     $1,800,550;     1922,     $2,267,871 
1923,     $2,415,489;      1924,     $2,949,053 
1925,     $4,708,631;     1926,     $6,388,200, 


Theater  Life  Ruling 

Washington  Bureau   of   THE  FILM  DAILY 

Washington  —  Deduction  permis- 
sable  in  income  tax  returns  for  de- 
preciation of  modern  picture  thea- 
ters in  Chicago  has  been  put  at 
three  per  cent  per  annum  in  a  de- 
cision rendered   by  the  U.   S.   Board 

(Continued    on    page    4) 


$5,000,000  Increase 

Increased  earning  power  of 
the  Stanley  Co.,  is  reflected  in 
box-office  receipts  for  a  12  week 
period  ended  March  19.  The 
total  was  $8,642,878  compared 
with  $3,566,186  for  the  corre- 
sponding period  of  1926.  Stock- 
holders were  advised  of  the  in- 
crease by  President  John  J. 
McGuirk  when  quarterly  divi- 
dend checks  were  mailed. 


—Zifrl 


DAILY 


Friday,  April  1,  1927 


ALLTHE  NEWS 
ALLTHE  TIME 


"OKIE*" 


Vol.  XL  No.  1         Friday, April  1.1927         PnceSCenl 


IQHN  W    ALICOATE 


Publisher 


Published  daily  except  Saturday  and  holidays 
at  1650  Broadway.  New  York,  N.  Y.,  and 
copyright  (1927)  by  Wid's  Films  and  Film 
Folk,  Inc.  J.  W.  Alicoate,  President  and 
Publisher;  Maurice  D.  Kann,  Vice-President 
and  Editor;  Donald  M.  Mersereau,  Treas- 
urer, Business  and  Advertising  Manager; 
Ralph  Wilk,  Traveling  Representative.  En- 
tered as  second  class  matter  May  21,  1918, 
at  the  post-office  at  New  York,  N.  Y. 
under  the  act  of  March  3,  1879.  Terms 
(Postage  free)  United  States,  outside  of 
Greater  New  York,  $10.00  one  year;  6 
months,  $5.00;  3  months,  $3.00.  Foreign, 
$15.00.  Subscribers  should  remit  with  order. 
Address  all  communications  to  THE  FILM 
DAILY,  1650  Broadway,  New  York,  N.  Y. 
Phone  Circle  4736-4737-4738-4739.  Cable  ad- 
dress: Filmday,  New  York.  Hollywood, 
California— Harvey  E.  Gausman,  Ambassa- 
dor Hotel:  'Phone,  Drexel  7000  and  Wash- 
ington 9794,  London— Ernest  W.  Fredman, 
The  Film  Renter,  58,  Great  Marlborough  St., 
London,  W.  I.,  Paris— La  Cinematographic 
Francaise,  5,  Rue  Saulnier. 


Financial 


Famous  common  made  a  measurable  re- 
covery over  yesterday's  price.  11,100  shares 
changing  hands  to  a  15*  rise.  Fox  Film 
jumped  154 1  while  both  Warner  stocks  made 
substantial  advances  on  active  selling.  The 
film  market  showed  a  decided  tendency  for 
price   recovery. 


Quotations 

High 

Low 

Close 

Sales 

Am.    Seat.    Vtc... 

.   4254 

4154 

4254 

2,100 

•Am.    Seat.    Pfd. . 

46 

.  .   •  • 

•Balaban  &  Katz.. 

... 

6354 

*Bal.   &  Katz  Vtc. 

7354 

Eastman   Kodak    . . 

.140 

140 

140 

600 

Famous  Players   . . 

.108 

105?* 

108 

11,100 

Fam.    Play.    Pfd.. 

.120 

120 

120 

100 

*Film   Inspect.    . . . 



654 

First    Nat'l.    Pfd.. 

.101 

100?* 

101 

200 

Fox    Film    "A"... 

69 

6754 

69 

1,400 

Fox   Theaters   "A" 

.    22 

21*4 

22 

900 

•Intern'l    Project. 

9*4 

S8J4 

5754 

5854 

2,600 

Metro-Gold.    Pfd. 

255* 

2554 

255* 
1354 

100 

M    P.  Cap    Corp.. 

1354 

1354 

300 

Pathe    Exch.    "A". 

45J4 

45 

4554 

1,100 

Paramount    B'way. 

10054 

10054 

10054 

3 

ttRoxy    "A"    

36 

34 

•  •  >  ■ 

. . . . 

ttRoxy    Units    . . . 

3954 

38 

ttRoxy   Common    . 

1154 
42J4 

11 

■  •  ■  • 

•  •  •  • 

Skouras    Bros.    . . . 

4254 

4254 
83J4 

"Stan.   Co.   of   Am 

Trans-Lux   Screen . 

5 

5 

5 

500 

•Univ.    Pict.    Pfd. 

100 

•Universal    Pictures    .... 

41?* 

Warner    Pictures.. 

2054 

185* 

20 

3,800 

Warner  Pict.  "A". 

31 

27?* 

3054 

12,500 

Last    Prices    Quoted       t   Bond   Market 
Philadelphia    Market     tt   Bid  and  Ask 


GOTHAM  PRODUCTIONS 

Announce 

The  purchase  of  the  Motion 

Picture  Rights  to  the 

Red  Book  Magazine  Story 

"United  States  Smith" 

by 
GERALD  BEAUMONT 

For  Immediate  Production 


DON'T  ASK! 

(The  Film  Daily 
Question  Box) 


1.  Who  discovered  the  process  for 
bringing  photography  into  practical 
use? 

2.  When  was  the  first  two-reeler 
made,  and  by  what  company? 

3.  When  did  Will  H.  Hays  enter 
this   industry   as   its    leader? 

4.  How  many  people  are  there  em- 
ployed in  all  three  branches  of  the 
industry? 

5.  What  famous  old  line  company 
was    merged    with    another    in    1925? 

Grainger   En   Route 
Chicago — James     R.     Grainger     of 
Fox    left    for    New    York    yesterday. 
He   is  en   route  from   the   Coast. 


Deal   for   Germany 

Berlin — The  United  Artists'  Ger- 
man organization,  as  noted,  has 
closed  a  deal  with  Rex  Films.  It 
covers  distribution  in  Germany  only 
and  provides  for  production  by  Rex 
to  meet  the  "kontingent"  restrictions. 


Loew  Building  Another 
Seating  3,600,  a  theater  is  to  be 
built  on  3rd  Ave.  between  71st  and 
72nd  Sts.,  by  Wilthorn  Realty  Co., 
controlled  by  Marcus  Loew.  It  will 
be  part  of  a  $1,100,000  project. 


Warner  Returns 
H.  M.  Warner  arrives  from  the 
Coast  today  after  three  weeks  of  con- 
ferences with  Jack  L.  Warner.  Yes- 
terday he  stopped  off  at  Cambridge, 
Mass.,  to  lecture  on  "The  Develop- 
ment of  the  Motion  Picture"  at  Har 
vard   University. 


Roach  Stock  Issue 
Los  Angeles — Expansion  program 
of  Hal  Roach  calls  for  issuance  of 
an  issue  of  $800,000  of  preferred 
stock.  Assets  of  the  firm  are  stated 
to  be  $2,750,000.  The  producer  is 
under  contract  to  supply  a  minimum 
of  52  comedies  a  year  to  M-G-M. 

Extra  Fox  Dividend 

Extra  quarterly  dividend  of  $1, 
payable  April  15,  has  been  declared 
on  Fox  Film  "A"  and  "B"  stock. 


Equipment  Notes 


Cut-Outs  Service  for  Exhibitors 
The  Poster  Ad  Service,  New  York 
commercial  art  firm  making  a  special- 
ty of  cut-out  letter  signs  and  posters, 
formerly  under  restricted  contract  to 
render  this  form  of  service  exclusively 
to  one  theater,  is  preparing  to  extend 
its  activities  to  the  general   field. 

Geneva  Organ  Installed 
Webster  City,  la.  —  Puffer  and 
Stevens,  operating  the  Orpheum  here, 
have  installed  a  Geneva  theater  speci- 
alty organ.  Dyer  and  Stevens,  local 
distributor  of  the  Geneva,  supervised 
the  installation. 


A..M.P.A.  Sellout 

One  thousand  tickets,  a  complete 
sellout,  have  been  disposed  of  for 
the  seventh  annual  and  first  interna- 
tional dinner  and  entertainment  of 
the  A.M.P.A.,  at  the  Astor  Saturday. 
The    affair    starts    at    7:30   p.    m. 

Major  Edward  Bowes,  managing 
director  of  the  Capitol,  who  has 
charge  of  the  entertainment,  will  have 
on  hand  the  entire  theater  orchestra 
of  90  pieces  as  well  as  the  Capitol 
Ballet  and   Capitol  Family. 

Tomorrow  afternoon  diplomats  re- 
presenting 16  Latin-American  coun- 
tries who  are  coming  to  attend  the 
affair  will  arrive  on  a  special  train. 
They  will  be  met  by  a  special  motor- 
cycle squad  of  police  which  will 
escort  them  to  the  hotel.  The  only 
speakers  at  the  dinner  will  be  Her- 
bert Hoover,  Secretary  of  Commerce, 
the  ambassador  of  Argentine,  the  am- 
bassador of  Brazil,  the  ambassador 
of  Chile,  Mayor  Walker  and  A.  M 
Botsford,  of  Publix.  Will  H.  Hays 
will  be  toastmaster. 


Arrive  in  England 
Southampton  —  Expected  on  the 
Olympic  today  are  Arthur  Loew, 
head  of  M-G-M's  foreign  department 
Max  Balaban  of  Balaban  &  Katz, 
Herman  Wobber,  member  of  the 
governing  committee  of  three  of  Fan- 
amet  and  Count  Cippico,  First  Na- 
tional's representative  in  Italy. 


Moskowitz  and  Lamb  Abroad 

London  —  Charles  Moskowitz  of 
Loew's  and  Thomas  Lamb,  architect, 
are  here  in  connection  with  proposed 
rebuilding   of   the    Empire. 


Bidwell  Buys  British  Films 
London — W.  Bidwell,  who  controls 
a  circuit  of  17  South  American 
houses  has  returned  to  that  country 
after  purchasing  a  number  of  British 
films   for  exhibition. 


Manitoba   to   Cut   Ticket  Tax 

Washington  Bureau  of  THE  FILM  DAILY 
Washington — Motion  picture  exhib- 
itors in  Manitoba  have  been  informed 
that  the  amusement  tax  will  be  taken 
off  tickets  selling  for  25  cents  and 
under,  according  to  the  Dept.  of 
Commerce. 


Wilson  Making  Third 
Universal  City — Al  Wilson  starts 
his  third  of  the  series  of  air  pictures 
which  Universal  is  producing  en- 
titled "The  Phantom  Flyer,"  Bruce 
Mitchell  is  directing. 


Fourth  Dog  Film  Started 
Universal  City  —  Dynamite,  Uni- 
versale dog  star,  has  started  work  in 
"Fangs  of  Destiny,"  the  fourth  of  a 
series  of  canine  pictures  which  Uni- 
versal is  producing  under  direction 
of   Stuart  Paton. 


FOR   SALE 
One-reel     dramatic     feature, 
with      two     negatives.        For 
screening,  write  Box  407, 

FILM  DAILY 
1650  Broadway,  New  York  City 


Columbia  British  Dei 

One  hundred  per  cent  distribute 
of  Columbia  product  in  the  Briti: 
market  has  been  assured  in  a  de 
closed  between  President  Joe  Bran 
and  F.  A.  Enders,  managing  dire 
tor  of  Film  Booking  Offices,  Lti 
London.  The  deal  also  calls  for  co 
tinuance  of  H.  &  W.,  Ltd.,  as  C 
lumbia's  agent  on  the  Continei 
Enders'  concern  will  handle  Colur 
bia's  output  in  Great  Britain  to  t! 
exclusion  of  any  other  Americi 
product.  The  pictures  are  sold  i 
dividually. 

F.  B.  O.,  Ltd.,  has  made  arrang 
merits  to  produce  its  necessary  que. 
of  pictures,  Enders  declared  prior 
sailing  for  London,  in  commenting  - 
the  British  film  bill.  He  has  secure 
options  on  services  of  several  Ame 
ican  players  with  a  view  to  takii 
them  to  England  to  co-star  wi 
British   players. 


HAL  ROACH//*™ 

MattMoorein 

HON. 
v^MR.BUGG 

JfarthaSleeperd'AnnaMqyWon^ 


This  is  a  "Cornerblock"  cut  furnish 
FREE  for  all  Pathecomedies  at  yc 
Exchange. 


•  •■  •  >'■• 


GOTHAM  PRODUCTIONS 

Announce 
MRS.   WALLACE  REID 


a 


The  SATIN  WOMAN" 

by 
WALTER  LANG 

Now  in  Production 


t-«- 


GOTHAM  PRODUCTIONS 

Announce 

The  purchase  of  the  Motion 

Picture  Rights  to 

'The  CHEER  LEADER" 

by 
LEE  AUTHMAR 

For  Early  Production 


THE 

:id^,  April  1,  1927  £    f  i^    "        DAILY 


z%W, 


FIRS  T! 

with  the 

Japanese  Earthquake 

Living  up  to  its  best  traditions  of  unexampled  speed  and 
service  Pathe  News  again  scores. 

San  Francisco,  Los  Angeles,  Seattle  and  Chicago  attest 
to  a  clean  scoop  with  pictures  of  the  Japanese  earth- 
quake which  killed  over  3,300  persons,  injured  7,000 
more,  and  did  property  damage  of  over  $50,000,000.00. 

These  pictures  were  first  on  Broadway,  too,  with  deliv- 
ery on  the  evening  of  Wednesday,  March  30th. 

Again  it  is  proven  that  you  "see  it  first  and  best"  in 


rathe  News 


A 


—. &w 


DAILY 


Friday,  April  1,  192 


DAILY  TIPS  WHICH  MIAN  DOLLADS  FOB  SUOWMEN 


"The  Fire  Brigade" 
(M-G-M) 

Organized  fire  department  in  teams 
of  five  men  each,  with  team  captain, 
and  started  them  selling  benefit  tick- 
ets. Posters  on  all  street  cars  in 
the  city.  (First  time  in  history  of 
Bridgeport  a  theater  has  been  able 
to  tie-up  in  this  manner).  Window 
displays  of  fire  equipment,  posters 
stills  from  the  picture,  photos  _  of 
great  fires,  etc.,  arranged  at  busiest 
corners  in  town,  Liggett's  drug  store, 
Kresge's  and  Landay's.  Had  Kres- 
ge's  order  the  book,  "The  Fire  Bri- 
gade," the  Cameo  record  and  sheet 
music  on  same.  Also  had  Landav'<- 
order  the  song.  Buttons,  blotters, 
heralds,  posters,  cards.  A  14-foot 
cloth  banner  hung  across_  front  _  of 
every  engine  house.  Radio  station 
made  announcement  and  had  fireman 
sing.  Automobile  distributor  donated 
car  for  the  use  in  campaign. — Cameo, 
Bridgeport,    Conn. 

"Forever  After" 
(First  National) 

Made  a  hand-painted  sign  of  a  huge 
football  for  lobby  display.  Looked  so 
much  like  the  real  thing  that  the 
crowds  stayed  to  give  it  the  once 
over.  Inexpensive  and  did  the  trick 
—Jack  Rowley,  Rialto,  Laredo,  Tex. 


"Held   by  the    Law** 
(Universal) 

Prepared  auto  tags  with  this  coov 
on  them  "First  Warning!  You'll 
miss  a  big  dramatic  treat  by  Bavard 
Veiller.  author  of  'The  13th  Chair' 
and  'Within  the  Law',  if  you  fail  to 
appear  at  the  comfortable  Farragut 
Theater  to  see  Marguerite  de  la 
Motte,  Johnnie  Walker  and  a  big 
cast  in  'Held  by  the  Law*."— H  C. 
Bamberger,  Farragut,  Brooklyn, 
N.  Y. 

"It" 
(Paramount) 
A  large  cut-out  of  Clara  Bow  from 
the  24-sheet  was  placed  on  the  roof 
of  a  small  building  on  a  street  corner. 
Around  the  cut-out  were  built  large 
letters,  "IT."  The  letters  were  stud- 
ded with  red  lamps  and  had  button 
flashers  in  each  socket.  A  stage  re- 
flector hood  was  used  on  the  whole 
cut-out.  The  electric  display  could 
be  seen  for  ten  blocks  and  was  read- 
able at  six  blocks.— James  H.  Mc- 
Koy,  Rex,  Spartansburg,  S.  C 


GOTHAM  PRODUCTIONS 


Announce 

The  purchase  of  the  Screen 

rights  to  the  farce  comedy 

"LADIES  FIRST!" 

by 
NORMAN  KELLOGG 

To  be  placed  into 
Production  Soon 

.!■»■■■»■■    ■    «    ■■■■■■■!> 


PHIL 

JVL 

DALY 
SEZ/ 


"This  HI  old  biz  cer- 
tainly do  move  fast.  With 
ten  million  dollar  bond 
issues  snapped  up  daily, 
fifteen  million  dollar  the- 
aters packing  them  in  and 
million  dollar  productions 
every  week  to  say  nothing 
of  our  executive  faculty 
lecturing  regularly  at 
Harvard,  it  looks  like 
we're  goin  somewhere 
after  all." 


"Saves"  House 

Converting  a  "lemon"  house  into 
a  money-maker  is  what  Al  Gottes- 
man  says  Vitaphone  has  done  for 
his  Cameo,  Bridgeport,  Conn.,  since 
he  installed  it  last  December.  When 
he  took  over  the  theater  in  Septem- 
ber it  was  a  "bloomer".  Gottesman 
himself  sunk  $33,348  in  it  from  Sept. 
5  to  Dec.  25. 

Then  came  the  Vitaphone,  with 
"Don  Juan"  for  five  weeks,  rolling 
up  a  gross  of  $47,000.  This  was  fol- 
lowed by  "The  Better  'Ole",  which 
totaled  $39,000  in  four  weeks.  The 
house  seats  less  than  1,400.  Gottes- 
man states  that  he  spent  $4,000  in 
advance  publicity  on  each  of  these 
productions,  but  more  than  got  his 
investment  back.  The  Cameo  plays 
a  matinee  scale  of  SO  cents,  75  cents, 
$1,  and  an  evening  scale  of  50  cents 
to  $1.50. 

Gottesman  states  that  the  success 
of  the  Cameo  is  due  to  a  policy  of 
running  Vitaphone  presentations 
with  feature  pictures  of  proven  box- 
office  merit. 


i.-— — ♦ 


Colonies  on  Quota 

(Continued  from  page  1) 

block  booking  is  a  subject  of  specula- 
tion here.  The  difference  of  opinion 
noted  here  is  reported  from  the  vari- 
ous   Dominions. 

Australia  has  appointed  a  commit- 
tee to  investigate  the_  film  industry, 
with  indications  pointing  to  introduc- 
tion of  a  bill  similar  to  the  British 
measure  about  the  middle  of  1928. 
The  press  is  favoring  the  step  with 
exhibitors  opposing  it.  New  Zealand 
may  foster  a  similar  film  bill,  while 
Northern  Ireland  is  considering  sim- 
ilar steps.  Canada  is  opposed  to  the 
quota  system  and  India  is  indifferent 
to  the  controversy. 

Ban  on  "Peaches" 

Pittsburgh— "Peaches"  Browning 
has  been  banned  from  theaters  of 
members  of  the  M.P.T.O.  of  Western 
Pennsylvania   and  West  Virginia. 


Higher  Paramount  Net 
Predicted  For  1927 

(Continued  from  page   1) 

why  the  dividend  policy  of  the  board 
could  not  be  continued,  intimating 
that  the  company  for  years  has 
earned  nearly  twice  the  dividend  re- 
quirements, even  though  the  1926 
margin  was  not  as  large  as  usual  This 
was  due  in  large  measure  to  the  50 
per  cent  increase  in  the  middle  of  the 
year  and  the  impossibility  of  the  ad- 
ditional capital  earning  any  sub- 
stantial sum  that  year.  Provision  for 
this  financing  was  necessary,  even 
though  the  Balaban  &  Katz  transac- 
tion was  not  closed  until  Oct.  15  and 
the  Paramount  theater  did  not  open 
until  Nov.' 19. 

Controlling  interest  in  B.  &  K.,  cost 
approximately  $14,000,000  which 
Zukor  termed  a  cheap  purchase  "as 
the  next  two  or  three  years  will 
prove."  Only  dividends  accruing  from 
B.  &  K.  from  Oct.  15  were  included 
in  the  year's  Paramount  income  and 
no  earnings  figured  in  the  1926  re- 
turns, although  the  B.  &  K.  earnings 
will  be  included  in  the  1927  report. 

Rentals  this  year  have  increased 
about  $100,000  weekly  over  a  year 
ago,  and  foreign  business  has  shown 
steady  improvement  during  the  last 
year,  in  common  with  improved  con- 
ditions in   foreign   countries. 

The  common  stock  which  reached 
the  lowest  figure  in  over  a  year  earlier 
in  the  week  rallied  yesterday,  clos- 
ing- at  108,  which  marked  a  gain  of 
1  5/8  points  over  Wednesday's  clos- 
ing quotation. 


New  Theaters 


Toronto — The    Hudson    has    opened    at 
Mount    Pleasant    Road. 


Omaha — The     Riviera,     Publix     theater. 
3,000-seat   house,    has   opened. 

Toronto — -The  Clyde,  a  suburban  house, 
opened   at   Danforth   and  Luttreell   Aves. 


Cleveland,    O. — The    Fountain,    a    1,000-  \ 
house,    has    opened    at    Woodland    Ave.    S 
and    E.    49th    St.      It   has    been    leased   to 
Kay   Theater   Corp. 


Watertown,   N.    Y.— The   New    Olympic 
opened. 


Waltham,    Mass. — The    Moody    Theater 
of    Boston    has    purchased    a    site    on    Mo 
near   Pine    St.    for   a   2,000-seat   house. 


Detroit — The  Orient,  a  neighborhood  ho- 
llas opened  on  Linwood  near  Philadel) 
Aves. 


DeForest  Phonofilm 
Readv  for  Theaters 

(Continued  from  page  1) 

shortly  in  New  England,  with  other 
theaters  to  be  equipped  for  the  De 
Forest  Phonofilm  service  as  rapidly 
as  contracts  can  be  filled. 

The  Allen,  Hartford,  Conn.,  is 
among  houses,  which  has  signed  a 
year's  contract  for  the  Phonofilm  in 
a  deal  closed  by  Sales  Manager  Ben 
Morgenroth. 


Explains  F.  N.  Policy 

Denial  that  First  National  is  dis- 
continuing its  exploitation  depart- 
ment is  made  by  Allen  S.  Glenn, 
supervisor  of  the  department.  The 
company,  he  points  out,  does  not 
maintain  a  force  of  fixed  number,  but 
has  a  flexible  policy  determined  by 
its  exploitation  needs. 

The  personnel  and  number  of  men 
employed  changes  almost  every  week, 
he  declares,  stating  that  the  firm 
sometimes  has  as  many  as  36  on  its 
exploitation  staff  and  a  week  later 
not  more  than  six  or  eight.  Under 
its  specialization  policy,  the  depart- 
ment maintains  a  reserve  force. 


Toronto,  Kan. — The  Hammond  Const 
Hon  Co.  will  build  a  $15,000  theater  for 
C.    Newman. 


Seattle.   Wash— Neil   C.    McGregor   is  p 
ning  a  theater  here. 


Mt.  Carmel,  Pa.— A  $350,000  theater 
been  started  by  the  G.A.R.,  which  is  sel 
stock  in  the  project. 


Milwaukee — The  Theodore  Stark  Co. 
building  a  $150,000  theater  and  store  bi 
ing  at  20th  St.  and  Teutonia  Ave.  for 
Egyptian    Realty    Co. 


Worcester.    Mass. — The    Steinberg   has 
opened    on    Elm    St.   by   Henry   Steinberg. 


Theater  Life  Rulin 

(Continued  from  page   1) 

of  Tax  Appeals  in  the  cases  of  B: 
ban  &  Katz  Corp.  and  the  Ti 
Theater  Co.,  of  Chicago. 

At  the  time  of  the  erection  of 
theaters  their  economic  life  was  e 
mated  at  33  1/3  years,  but  re( 
developments  in  the  industry  c 
struction  indicate  that  they  will 
obsolete  before  the  expiration  of  t 
period,  and  deductions  were  sot; 
by  the  theater  companies  on  the 
sis  of  a  25  year  life,  which  the  c 
missioner  of  Internal  Revenue 
allowed  on  the  ground  that 
houses  had  an  expectancy  of  40  ye 
The  board,  however,  sought  "to  s 
a  safe  course"  and  determined  u 
an  expectancy  of  33   1/3  years. 


Columbia  Signs  Selman 
Los    Angeles — David    Selman    has 
been    signed    to    direct    "Paying    the 
Price,"   his   second  for   Columbia. 


Spring  and  Depinet  Back 

Samuel  Snriner.  secretary-treasurer 
of  First  National,  and  Ned  E 
Depinet.  general  sales  manager,  have 
returned  to  New  York  after  a  trio 
to  the  Middle  West  during  which 
they  attended  opening  <^f  the  Riviera 
at   Omaha,    Blank-Publix   house. 


Gilda  Gray  Vehicle  Changed! 
Los  Angeles — -"Passionate  Isla 
directed  by  Henry  King,  and 
"Marie  Odille,"  will  be  Gilda  Gil 
initial  Samuel  Goldwyn  produc 
for   United   Artists. 


GOTHAM  PRODUCTION; 

Announce 

The  purchase  of  the  Motion  | 

Picture  Rights  to  the 

original  story 

"THE  LOYAL  HE ART 

by 
EVERETT  LANGHORN1  ,i 

For  Early  Production 


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DAILY 


And  That's  That 


By  PHIL  M.  DALY 


THE  MARY  PICKFORD"  is  a 
French  pastry  creation  of  Henry 
Ford's  bakeries  sold  in  Ford  com- 
missary stores  at  Detroit. 


Nearly  100  exhibitors  and  ex- 
changemen  tendered  a  bachelor 
dinner  to  Otto  Lederer,  Brooklyn 
exhibitor,  who  was  married  last 
Sunday. 


Peter  D.  Beckero  of  the  City  the- 
ater, Highland  Falls,  N.  Y.,  has  been 
a  user  of  Pathe  News  for  16  years, 
starting  when  the  reel  was  but  one 
year  eld. 


Jack  Heywood,  Minneapolis  First 
National  salesman,  claims  to  be  the 
"furthest  towed"  salesman  in  the 
industry.  He  was  towed  over  the 
major  portion  of  southern  Minne- 
sota, when  recent  thaws  made  the 
roads  impassable. 


You  can  bet  your  bottom  dollar 
that  L.  O.  Lukan  will  have  some  real 
surprises  in  store  for  the  First  Na- 
tional gang  at  the  Burbank  conven- 
tion. Luke,  has  his  gang  of  Grizzlies 
all  hopped  up  over  the  forthcoming 
invasion  of  "The  Sea  Lion's"  terri- 
tory. 


Hugenberg  Bought  Ufa 
Control  to  Get  Power 

(Continued  from  page  1) 
to  the  screen,  according  to  a  copy- 
right dispatch  to  "The  New  York 
Times."  It  is  not  expected  that  the 
Nationalist  leader  hopes  to  make 
huge  sums  from  his  film  enterprise, 
but  was  willing  to  pay  the  amount 
for  the  power  to  be  gained  by  vir- 
tual control  of  the  German  screen. 

While  it  is  not  announced  what 
changes  in  policy  will  be  made,  it  is 
regarded  as  certain  he  will  use  the 
screen  to  further  his  Nationalistic 
ideas,  both  by  changing  the  charac- 
ter of  productions  and  by  discourag- 
ing presentation  of  foreign  pictures 
in  Germany. 

Ufa's  reorganization  in  no  way  af- 
fects its  relations  with  Paramount 
and  M-G-M,  it  was  stated  to  "The 
Times"  after  the  executive  commit- 
tee had  concluded  its  first  meeting 
under  the  new  regime.  Paramount's 
loan  of  $4,000,000  is  guaranteed  by  a 
mortgage  on  the  Ufa  Theater,  which 
is  to  be  remodeled  by  the  group  of 
bankers  which  now  controls  it,  thus 
strengthening  the  value  of  the  mort- 
gage. No  mention  of  the  loan,  how- 
ever, has  been  made  in  company 
statements  or  in  statistics  concerning 
its  standing. 


Windemere  to  Make  Two 
Universal  City — Fred  Windemere 
has  signed  a  contract  to  direct  two 
comedy-dramas  for  Sterling,  the  first 
one  of  which  "She's  My  Baby" 
goes  into  production  at  Universal 
City.  The  cast  includes  Robert  Ag- 
new,  Earle  Williams,  Mildred  Harris, 
Grace  Carlisle,  Kathleen  Myers,  Max 
Asher  and  Alfonso  Martel.  The  sec- 
ond is  "Poor  Fish." 


'Legit'  Runs  Declared 
Favored  by  Exhibitors 

(Continued  from  page  1) 
tion  work  has  given  him  an  insight 
into  conditions  in  many  territories. 
He  declined  to  be  quoted,  pointing 
out  that  his  position  might  cause 
misconstruction    of   his   remarks. 

These  exhibitors,  he  says,  find  that 
the  public  is  averse  to  paying  road- 
show prices  in  picture  houses,  point- 
ing out  that  on  occasion  they  have 
attempted  to  present  roadshows 
with  unsatisfactory  results.  On  the 
other  hand,  they  have  found  that  a 
second  run  of  roadshow  pictures  in 
picture  houses  at  popular  prices  have 
so  increased  business  that  the  legiti- 
mate house  presentation  was  justi- 
fied from  their  viewpoint. 

He  pointed  out  that  he  has  oper- 
ated both  a  legitimate  and  picture 
houses  and  that  while  presentation  of 
a  roadshow  production  at  his  legiti- 
mate theater  caused  attendance  to 
fall  off  at  his  picture  houses,  the  re- 
ceipts grossed  on  the  same  picture 
later  at  one  of  his  picture  houses, 
more  than  offset  this  loss. 


Unique  'Blue'  Decision 

(Continued  from  page  1) 
were  found  not  guilty  of  violating  the 
"blue"  law. 

Whitney  Bros,  operate  the  theater 
six  days  of  the  week  and  on  Sunday 
turn  it  over  to  a  Seventh  Day  Adven- 
tist  and  his  wife,  whose  observance 
of  Saturday  as  the  Sabbath  make 
them  immune  from  the  Sunday  law. 


Clark    Resigns    Fox   Post 

Minneapolis  —  Max  Roth,  special 
representative,  is  in  charge  of  the 
Fox  exchange  pending  appointment 
of  a  successor  to  William    Clark. 


Incorporations 


Albany,  N  Y. — Pond  Amusement  Co.,  Man- 
hattan. Capitalization,  3,000  to  6,000  shares, 
of  which  2,000  are  $100  each;  4,000  common 
no  par. 


Albany.      N.      Y. — Lindstrom     and      Meyer, 
Jamestown.      Theaters. 


Trenton,     N.     J. — Metro-Goldwyn-Mayer    de 
la   Argentine,  Jersey  City. 


Dover,    Del. — Prismatone    Co.,    Wilmington. 
Reproduction  of  pictures. 


Trenton,  N.  J. — Bradley  Theater  Co.,  Inc., 
Bradley  Beach.  12'50  shares  of  no  par  value. 
Directors,  Lee  W.  Newberry,  Ben  Temeles, 
Alberta  Bennett.  Attorney,  Edwin  P.  Long- 
street.   Asbury  Park. 


?  GOTHAM  PRODUCTIONS 

Announce 
MRS.   WALLACE   REID 

in 

"Hell  Ship  Bronson" 

by 
NORTON  S.  PARKER 

For  Early  Production  t 

I'    •       >       >'     >l     »Mt       |M|ll|l    I      ll>      I      t'l       I      I       I       I      I       •'■> 


Production  Short 

Berlin  —  German  production 
does  not  yet  come  up  to  the 
50-50  "kontingent"  requirement. 
In  1926,  a  total  of  515  films 
were  passed  by  the  German 
censors  of  which  only  229  (39 
per  cent)  were  German,  84 
from  other  European  countries 
and  202  American, 

In  January,  41  per  cent,  and 
in  February  42  per  cent  of  films 
released  were  German  produc- 
tions. 


Side  Agreements   Out 

(Continued   from   page   1) 

Trade,  declared  in  commenting  on 
the  report  that  Minneapolis  and 
Cleveland  arbitrators  are  to  admit 
side  agreements  as  evidence.  In  recent 
decisions,  the  Minneapolis  board  has 
admitted  as  evidence  verbal  promises 
made  between  exhibitor  and  salesmen 
which  were  not  incorporated  in  the 
contract.  Cleveland's  board,  it  was 
stated,  would  follow  this  lead. 

Under  the  terms  of  the  contract, 
on  which  arbitration  is  based,  only 
the  written  instrument  may  be  con- 
sidered by  exhibitors  in  consideration 
of  any  case,  Pettijohn  states. 


Woodruff  and  Taylor    Signed 

Los  Angeles— Bert  Woodruff  and 
Stanley 'Taylor  have  been  signed  for 
"The  Romantic  Age,"  which  Colum- 
bia will  produce  with  Alberta  Vaughn 
and  Eugene  O'Brien  as  leads. 


Denny's  Next  Assigned 

Universal  City — Following  comple- 
tion of  "Fast  and  Furious,"  Reginald 
Denny's  Universal  starring  produc- 
tion under  direction  of  Melvu 
Brown,  the  star  will  immediately  start 
"Heaven  Forbid."  Fred  Newmeyer 
has  been   signed   to  direct. 


GOTHAM  PRODUCTIONS 

Announce 

The  purchase  of  the  Motion 

Picture  Rights  to  the  stage  play 

'Through  the  Breakers' 

by 
OWEN  DAVIS 

To    be   placed  into 
Production  Immediately 


At  Last! 


yf  T  last  is  right!  At  last, 
-*— *     I'm  in  my  new  and 

permanent  office  at  2002 
Paramount  Building  with 
the  builders  of  the  Film  In- 
dustry. Finally  I  have  an 
office  in  which  to  conduct 
my  Life  Insurance  business 
efficiently.  At  last!  and 
maybe  you  think  I'm  not 
glad  to  be  here! 


$     f     f 


ALBERT  G.  RUBEN 


Life  Insurance 


Chickering  6659 


da 
10 


THE 


■22< 


DAILY 


Friday,  April  1,  1927 


' 


ANSWERS 

{The  Film  Daily 
Question  Box) 


1.  M.  Daguerre,  a  Frenchman,  in 
1839. 

2.  In  1900,  6y  Vitagraph. 

3.  January  16,  1922. 

4.  Production,  distribution  and  ex- 
hibition gives  regular  employment 
to  300,000. 

5.  Warner  Bros,  bought  out  Vita- 
graph  on  April  22,  1925. 


Favors   Raising   Export  Rates 

Washington  Bureau  of  THE  FILM  DAILY 
Washington — The  question  of  raising  the 
price  of  film  exported  to  foreign  countries 
is  discussed  in  an  article  in  a  recent  issue 
of  "Der  Film,"  according  to  the  Department 
of  Commerce.  The  article  points  out  that 
Germany  pays  34  pfennings  per  meter  for 
exposed  film  imported  into  Germany,  while 
it  only  receives  26  pfennings  per  meter  for 
exposed  film  exported,  a  difference  of  8 
pfennings.  "In  these  circumstances,"  the 
article  states,  "it  appears  that  it  would  be 
right  to  consider  whether  German  film  print- 
ing establishments  should  not  raise  their  prices 
for  exports  of  German  film  to  foreign  coun- 
tries in  the  interests  of  the  German  film 
industry." 

Coissac   Author  of   New   Film   Book 

Paris — G.  Michel  Coissac  has  just  published 
a  200-page  book,  "The  Motion  Picture  and 
Instruction."  It  is  divided  in  four  parts: 
The  Pedagogy  of  the  Motion  Picture,  Study 
of  Equipment.  Educational  Films,  and  How 
to  Obtain  Subsidies  and  Loans.  The  book 
has  been  adopted  by  the  Ministry  of  Public 
Instruction,  Ministry  of  Agriculture,  Board 
of  Technical  Education,  and  Filmtheque  of 
the   City  of  Paris. 


Used  Every  Day  " 
by  Everybody!  Q 


Free  to 

FILM  DAILY 

Subscribers 


Boys'  Week  in  May 

Boys'  Week  which  will  be  cele- 
brated in  the  United  States  and  Can- 
ada, April  30  to  May  7  this  year,  will 
give  exhibitors  an  opportunity  to  put 
on  interesting  programs  for  the  youth 
of  the  country.  Exhibitors  might 
well  cooperate  with  local  committees, 
which  will  not  only  be  doing  a  public 
service  but  will  be  able  to  interest 
parents  as  well  as  children  in  pic- 
tures. 

The  program  as  announced  by  Wal- 
ter W.  Head,  of  Omaha,  chairman 
of  the  committee,  gives  over  Satur- 
day, April  30,  to  Boys'  Loyalty  Day. 
Patriotic  pictures  and  programs 
would  on  this  day  be  most  appropri- 
ate. In  many  cities  the  day  will  be 
featured  with  a  Boys'  Day  parade 
through   the  business  district. 

Sunday,  May  1,  is  Boys'  Day  in 
churches.  Monday  is  Boys'  Day  in 
school,  and  Tuesday,  Boys'  Day  in 
industry. 

Athletic  pictures  might  go  well  on 
Wednesday,  Boys'  Day  in  entertain- 
ment and  Athletics.  Patriotic  pic- 
tures again  come  to  the  fore  for  Boys' 
Day  in  Citizenship  on  Thursday.  Fri- 
day is  given  over  to  Boys'  health  day 
and  the  evening  at  home.  Saturday 
is  given  over  to  Boys'  Day  out  of 
doors. 

William  Lewis  Butcher,  of  New 
York,  who  is  secretary  of  the  Boys' 
Week  committee  suggests  such  pic- 
tures as  "The  Vanishing  American," 
"Peter  Pan,"  "His  Majesty  the  Amer- 
ican"   and    "Knights    of    the    Square 

Table."  ■ 

Upstate  Amusement  Corp.  Formed 
Albany — Louis  W.  Schine  and  J. 
Meyer  Schine  of  Gloversville  and 
Maurice  A.  Shea  of  New  York  City 
are  the  directors  of  the  Upstate 
Amusement  Corp.  of  Manhattan,  a 
new   enterprise   organized   to   operate 

theaters.  ■ 

Utah   House    Changes    Hands 
Provo,     Utah — The     Princess     has 
been     leased    to    the    L.     N.     Strike 
Amusement  Co.     Complete  remodel 
ing  of  the  theater  is  under  way. 

Tennessee    House   Changes   Hands 

Rogersville,  Tenn.- — O.  A.  Moers 
has  taken  over  the  theater  formerly 
operated  by  W.   D.   Kenner. 

Fire  Damages  Nanticoke  Theater 

Nanticoke,  Pa. — Fire  in  a  neigh- 
boring building  did  considerable 
damage   to  the   Rex. 

Strickland  at  Kansas  City 

Kansas  City — H.  E.  Strickland  is 
serving  as  acting  manager  of  the 
Warner  branch. 


GOTHAM  PRODUCTIONS 

Announce 
The  purchase  of  the  Motion 

Picture  Rights  to  the 
Red    Book    Magazine    Story 

"The  Rose  of  Kildare"  1 

by 
GERALD  BEAUMONT 

To   be   placed  into 
Production  Immediately 


Exhibitors 
Daily  Reminder 


Tie  up  with  Police 
and  Fire  organi- 
zations on  every 
appropriate 
picture.  They  are 
great  boosters. 


Friday,  April  1,  1927 


New    Taxes    Accentuate 
Depression 

_  Washington — The  Bureau  of  For- 
eign &  Domestic  Commerce  has  is- 
sued the  following  statement,  relative 
to  the  British  film  trade  in  1926: 

Mexico  City — Increased  duties  on  general 
commodities,  the  proposed  new  5  per  cent 
gold  tax  on  imports,  the  special  health  stamp, 
and  the  higher  internal  revenue  taxes  on  al- 
cohol and  tobacco  manufactures  have  reacted 
on  Mexican  business  which  has  become  more 
irregular  and  disorganized.  This,  auto- 
matically,   reacts   at   theaters. 


Urge    Permit   for    Red    Bank    House 

Red  Bank,  N.  J. — A  petition  is  be- 
ing^  circulated  by  business  men  and 
residents  requesting  the  mayor  and 
board  of  councilmen  to  issue  a  per- 
mit to  Morris  H.  Jacks  to  open  the 
Palace  on  E.  Front  St.  Jacks'  re- 
quest for  a  license  has  thus  far  been 
refused,  without  any  reason  being 
given   by  officials. 


Bell  Succeeds  Branham 
Sarasota.  Fla. — Frank  H.  Bell,  has 
been  named  manager  of  the  Edwards 
and  Sarasota,  succeeding  Charles  G 
Branham.  new  division  manager  in 
the  Omaha  and  Kansas  Citv  territor- 
ies. R.  P.  Ambrose  has  succeeded 
Bell. 


McGowan  Returning 

Culver  City — Robert  McGowafci, 
director  of  the  Our  Gang  comedies, 
will  return  to  the  Roach  studios 
early  in  April  after  a  three  months' 
vacation.  In  his  absence.  Anthony 
Mack  and  Charley  Oelze.  his  assist- 
ants, have  made  two  Our  Gang  com- 
edies, first  of  which  is  "Tired  Busi- 
ness  Men." 


Cast  in  Griffith's  Next 
Hollywood  ■ — ■  Vera  Veronina  has 
been  cast  as  the  leading  woman  in 
Raymond  Griffith's  next  production, 
tentatively  called  "Dying  for  Love," 
which  Frank  Tuttle  will  direct.  The 
story  is  an  original  bv  Alfred  Savoir, 
adapted  by  Pierre  Collings. 


Newspaper  Opinions 


"Metropolis" 

Rialto 
Paramount 

AMERICAN—*  •  •  this  latest  offering 
from  the  Ufa  Studios,  which  was  two  years 
in  the  making,  tops  any  film  we  have  thus 
far  imported   from   Berlin.   •  •  * 

DAILY  MIRROR—'  •  •  By  all  means, 
dont  miss  "Metropolis."  Without  a  doubt, 
it  is  one  of  the  most  extraordinary  pictures 
ever  produced. 

DAILY  NEWS— •  •  •  cinema  fare  in 
that  bigger  and  better  form  they're  always 
talking    about    but    hardly    ever    accomplish. 

EVENING  JOURNAL—*  •  *  One  loses 
control  of  one's  typewriter  keys  in  trying  to 
convey  an  idea  of  the  stupendous  settings 
and  the  almost  incredible  magnificent  me- 
chanical  effects.    *   *   * 

EVENING  WORLD—*  •  •  The  handling 
of  the  mob  scenes  and  the  direction  of  the 
mass  sets  are  masterly,  the  acting  is  good 
though  somewhat  too  emotional  and  prolonged. 
It  is,  photographically,  a  triumph;  imagina- 
tively,  a  work  of  art:  directorially,  a  success. 

HERALD-TRIBUNE— •  *  •  It  is  a  Weird 
and  fascinating  picture.  But  we  couldn't 
help  feeling  as  we  watched  it  unreel  that 
before  it  was  "edited  and  titled"  in  America 
it  must  have  been  far  more  weird  and  fas- 
cinating.   •   •   • 

POST—*  •  •  It  is  the  basic  idea,  the 
visualization  of  that  idea,  entirely  aside  from 
plot,  that  makes  "Metropolis"  a  remarkable 
piece  of  work.   *   •   * 

SUN — *  *'*  The  scenes  of  Metropolis  at 
night,  with  its  myriad  elevated  roads,  its. 
lighted  windows,  etc.,  are  marvels  of  photo- 
graphic effect,  and  although  one  may  quar- 
rel with  the  obvious  use  of  miniatures  here 
and  there  and  the  consciously  arty  studio  set- 
tings, one  must  only  marvel  at  the  excep- 
tional lighting  and  shadowing  of  the  whole 
picture.   *   *   * 

TELEGRAM—*  *  *  With  splendid  pho- 
tography, with  majestic,  invincible  spectacles, 
with  trenchant  acting  by  Brigitte  Helm,  Al- 
fred Abel  and  Gustav  Froelich,  Lang  pro- 
claims thunderously  that  the  silver  sheet  can 
be  the  magnificent  parade  ground  for  living 
ideas  far  more  than  the  constricted  speaking 
theater.   *   *   * 

TELEGRAPH—*  *  *  merits  the  application 
of  that  oft-repeated,  much  misapplied  descrip- 
tive adiective,   "stupendous."  *  *  * 

TIMES — *  *  *  It  is  a  technical  marvel  with 
feet  of  clay,  a  picture  as  soulless  as  the 
manufactured  woman  of  its  story.  Its  scenes 
bristle  with  cinematic  imagination,  with  hordes 
of  men  and  women  and  astounding  stage  set- 
tings.   *    *    * 

WORLD—*  *  *  I  don't  know  but  that 
"Metropolis"  is  a  film  destined  to  take  its 
place  alongside  "The  Last  Laugh"  and  "Va 
riety"  in  the  point  of  genuine  cinemato 
graphic   importance.   *   *   * 


Gertrude   Olmsted  Assigned 

Los  Angeles  —  Gertrude  Olmstec 
has  been  cast  for  an  important  role 
in  "The  Callahans  and  the  Murphys,' 
which  George  Hill  will  direct  for  M 
G-M.  The  cast  now  includes  Sallj 
O'Neil,  Lawrence  Gray,  Marie  Dres 
sler  and  Eddie  Gribbon. 


GOTHAM  PRODUCTIONS 

Announce 

The  purchase  of  the  Motion 

Picture  Rights  to  the  stage  play 

"Turn  Back  the  Hours" 

by 
EDWARD  ROSE 

To   be   placed  into 
Production  Immediately 


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performance,  not  promises  I 

Year  in  and  year  out,  week  in  and 
week  out,  the  complete  visual  news  of 
the  universe,  gathered  without  regard 
for  distance,  hazard  or  expense,  has 
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until  today  theatre-goers  and  theatre 
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Exhibitors  are  buying  FOX  NEWS 
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7^  NEWSPAPER 
of  FILMDOM 


ANDWEEKLY 
FILM  DIGEST 


VOL.  XL     No.  2 


Sunday,   April  3,   1927 


Price  25  Cents 


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markets  through  "Foreign 
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feature. 


Old  Friends  and  New 

FOR  nine  years  now,  THE  FILM  DAILY  has  been  serving  the 
industry,  constantly-widening  the  circle  of  readers  whose  con- 
fidence has  given  this  pa'  ication  a  standing  unique  in  the  field. 
Many  exhibitors  have  been  readers  for  the  entire  period  of  time, 
because  they  find  THE  FILM  DAILY  serves  their  wants  and  needs, 
under  its  news  and  service  policies  which  assure 

Brevity  but  Coverage 


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That's  the  description  which 
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/^NEWSPAPER 
of FILMDOM 


AHDWEEKLY 
FILM  DIGEST 


VOL.  XL  No.  2 


Sunday,  April  3,  1927 


Established  1918 


JOHN  W.  ALICOATE,  Publisher 


INDEX 


PAGE 

ONE  STEP  MORE,  An  Editorial  by  Maurice  Kann 3 

FINANCIAL     4 

FOREIGN  MARKETS,   by  James  P.    Cunningham 5 

REVIEWS  OF  THE  NEWEST  RELEASES,  by  Lilian   W.  Brennan 6-7 

HOLLYWOOD  HAPPENINGS,   by  Harvey  E.   Gausman 8 

EASTERN  STUDIO  NEWS.  "A  LITTLE  FROM  LOTS,"  by  Ralph  Wilk. .  9 
THEATER  EQUIPMENT  AND  MANAGEMENT,  by  Michael  L.  Simmons.  .10 

THE  PRESENTATION  FIELD,  by  Charles  F.  Hynes 11 

AND   THAT'S   THAT 11 

SHORT   SUBJECT   REVIEWS /  .12 

EXPLOIT-O-GRAMS,   Compiled  by  Jack  Harrower 12 

THE    WEEK'S    HEADLINES 12 


REVIEWS 


BURNT    FINGERS 7 

EVENING  CLOTHES 7 

THE  DEMI-BRIDE 6 

THE  LADY  BIRD 7 

LET  IT   RAIN 6 

LONG    PANTS 6 

LOVE  MAKES  'EM   WILD 6 

MEN   OF  DARING 6 


MOULDERS  OF  MEN 7 

THE  NIGHT  BRIDE 7 

THE  OUTLAW  DOG 7 

RED  SIGNALS 7 

SOMEWHERE  IN  SONORA 6 

THRU  DARKEST  AFRICA 6 

WHITE    FLANNELS 6 

WINNERS   OP   THE 

WILDERNESS    7 


De  Vry 

Movie  Camera 

holds  100  feet 

Standard  Theatre  Size  film 

and  cost6 

$15© 

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VOL.  XL     No.  2 


Sunday,  April  3,   1927 


Price  25  Cents 


COAL  STRIKE  EXPECTED 
TO  HIT  ATTENDANCE 


Four  States  Embraced  in 

Fields  Affected  by 

Walkout 

Reaction  on  business  in  territories 
affected  by  the  strike  of  bituminous 
miners  is  being  watched  with  con- 
siderable concern  by  the  industry,  as 
it  may  involve  most  of  the  200,000 
union  miners  of  Illinois,  Indiana, 
Ohio  and  Pennsylvania.  The  strike 
went  into  effect  at  midnight  Thurs- 
day. 

Past  experience  in  coal  strikes 
shows  that  business  at  the  box  office 
is  increased  for  the  first  two  or  three 
weeks,  as  the  miners  have  the  money 
and  time  to  patronize  pictures.  Then 
comes  the  slump  when  their  money 
becomes  exhausted,  with  a  serious 
loss  of  business  to  all  theaters  in  the 
territory  covered  by  the  strike. 


Lynch  Denies 

Philadelphia — "Just  say  for  me  it's 
a  lot  of  applesauce  and  let  it  go  at 
that." 

This  is  the  manner  in  which  Rob- 
ert Lynch  branded  reports  that  he  is 
to  relinquish  distribution  rights  for  M- 
G-M   product   in  this   territory. 

However,  he  was  less  emphatic  in 
denying  that  he  had  acquired  the 
stock  of  the  late  Jules  Mastbaum  in 

(Continued    on    ?age    4) 


Gore  and  Marco  Here 

A.  L.  Gore  of  West  Coast  and 
Marco  of  the  Fanchon  &  Marco  pre- 
sentation circuit,  are  in  New  York. 


New  Westchester  House 

A  $1,000,000  theater  is  to  be  built 
on  Westchester  Ave.,  between  Ward 
and  Boynton  Aves. 


Mark  Time  in  Red  Bank 

Red  Bank,  N.  J. — The  Sunday  show 
situation  remains  unchanged,  the 
Carlton  last  Sunday  advertising  that 
if  there  was  no  police  interference  a 
show  would  be  given.  Two  officers 
were  on  hand  at  the  entrance  warn- 
ing patrons  they  would  not  be  per- 
mitted to  enter.  The  theater  dis- 
played the  usual  sign  advertising  a 
free  show. 


Apollo  Firm  Gets  Another 

Philadelphia — Apollo  Theaters  Co., 
which  recently  acquired  the  Capitol 
and  Colonial  at  Lebanon,  has  taken 
over  the  Arena,  West  Philadelphia 
from  the  estate  of  Jules  Mastbaum. 


Final  Steps  in  Pathe-P.D.C.  Merger  Near 

Final  action  in  the  merger  of  Pathe  and  P.D.C.  will  be 
taken  when  the  necessary  papers  are  prepared  for  submis- 
sion to  the  Pathe  stockholders  for  their  ratification  of  the 
deal.  This  has  been  the  only  matter  delaying  completion 
of  the  merger,  work  having  been  in  progress  for  the  past 
four  or  five  weeks  drawing  up  the  necessary  documents  and 
ironing  out  all  legal  phases. 

It  is  anticipated  that  formal  announcement  of  the  mer- 
ger will  be  made  in  a  few  days. 


STAGE  SET  FOR  A.M.P.A. 
ANNUAL  MNNtR  TONIGHT 


With  capacity  attendance  of  1,000 
assured,  the  stage  is  set  for  the 
seventh  annual  and  first  international 
dinner  and  entertainment  of  the  A.M. 
PA.  The  affair  promises  to  be  one 
of  the  most  auspicious  in  film  history. 

Members  of  the  diplomatic  corps  of 
all  Latin-American  nations  will  come 
from  Washington  this  afternoon  by 
special  train  as  will  Secretary  of  Com- 
merce Herbert  Hoover. 

Major  Edward  Bowes  is  in  charge 
of  the  entertainment  to  be  provided 
by  the  Capitol  orchestra,  ballet  and 
the  Capitol  Family.  A  feature  is  to 
be  a  news  reel  arranged  by  Victor 
Shapiro.  Among  those  who  will  be  at 
the  dais  in  addition  to  the  diplomats 
and  Secretary  Hoover  are  Mayor. 
Walker,  Major  Bowes,  Alice  Joyce, 
Hope  Hampton  and  May  Allison. 


'IT  PLANNING  TO  BUILD 
UP  INDIANA  CIRCUIT 


Indianapolis — Universal  has  ambi- 
tious plans  for  Indiana  and  will  enter 
the  territory  on  an  ambitious  scale. 
The  company  recently  announced 
plans  for  a  house  at  Marion  and  now 
intends  to  build  a  $500,000  theater 
here  in  Fountain  Square. 

The  two  houses  already  announced 
are  the  forerunner  of  a  number  of 
theaters  planned  in  this  state,  where 
heretofore  Universal  has  had  no  the- 
aters. Negotiations  now  are  reported 
under  way  for  theaters  in  several  im- 
portant cities. 


Ralph  Block  Active 

Hollywood — Ralph    Block    is  now 

acting     as     editor-in-chief     for  the 

Richard     Dix,     Florence     Vidor  and 
Adolphe  Menjou  units. 


One  Step  More 


A    BUSINESS  formality  remains  to  be  observed  before  the 
Pathe-P.D.C.  merger  becomes  an  actuality.    The  plan  has 
to  secure  the  stamp  of  approval  ofj  the  Pathe  stockholders. 
The  work  of  months  then  will  have  been  completed. 

There  were  many  difficulties  to  overcome.  Despite  the  fact 
that  in  principle  both  organizations  agreed  that  such  a  coordina- 
tion of  business  effort  would  prove  to  be  of  mutual  advantage, 
the  ramifications  of  a  combination  of  this  size  presented  many 
intricate  problems.    The  ironing  out  process  was  not  so  easy. 

It  therefore  comes  to  pass  that  another  step  is  consummated 
in  what  indications  point  will  be  a  far  bigger  scheme  of  things. 
Reference  is  here  made  to  the  First  National  move.  To  describe 

(Continued    on    page    4) 


$1,032,655  IS  EIRST 
NATI0NAU926  NET 

Earnings   $918,830    Under 

Net  Reported  by  Firm 

Last  Year 

Net  profits  of  First  National  for 
1926  totaled  $1,032,655  equivalent  to 
$42.58  per  share  on  the  $2,425,000 
participating  eight  per  cent  cumula- 
tive stock  outstanding. 

This  contrasts  with  $1,951,485 
earned  in  the  previous  year  which 
was  equivalent  to  $78.06  per  share  on 
the  $2,500,000  first  preferred  stock 
outstanding  at  the  end  of  that  period. 

The  company  closed  the  year  in 
strong  financial  position.  Working 
capital  which  amounted  to  $8,411,036 
was  $220,898  greater  than  the  $8,- 
190,138  of  net  current  assets  on  Janu- 
ary 2,  1926. 

The  comparative  balance  sheet  will 
be  found  on  page  4. 


Earnings  $716,398 

National  Theater  Supply  netted 
profit  of  $716,398  during  1926.  This 
is  equivalent  to  $35.81  a  share  on  20,- 
000  shares  of  preferred  stock  and 
$1.15  a  share  on  500,000  no  par  com- 
mon after  seven  per  cent  dividends 
on  preferred. 

Income  account  of  1926  is  as  fol- 
lows: Sales  $7,661,084;  costs  and  ex- 
penses   $6,840,841;    balance   $820,243; 

n.       (Continued    on    page    4) 


Johnson   Is   Transferred 

Julian  Johnson,  title  editor  at  the 
Paramount  Long  Island  studio,  has 
been  transferred  to  the  Coast  plant. 
He  left  Friday  for  Hollywood. 


Emerys  Building  Three 

Providence,  R.  I. — Emery  Bros, 
who  forsook  the  downtown  field  with 
sale  of  their  five  houses  to  E.  M. 
Fay,  are  planning  expansion  in  the 
local  neighborhood  field.  Three  new 
theaters  are  declared   contemplated. 


Poll  on  Sunday  Shows 
Elizabeth,  N.  J. — A  poll  is  being 
conducted  by  the  "Elizabeth  Times" 
on  the  question:  "Do  you  want  Sun- 
day amusement?"  with  a  record  so 
far  of  449  votes  in  favor  and  only  14 
opposed.  Ballot  boxes  have  been 
placed  in  lobbies  so  patrons  may  re- 
cord their  votes,  which  can  also  be 
sent  direct  to  the  newspaper.  "The 
Times"  is  featuring  the  poll  by  print- 
ing complete  names  and  address  of 
all  voters. 


f-«5^ 


DAILY 


Sunday,  April  3,  1927 


Vol.  XL  No.  2       Sunday,  April  3. 1927       Price25Cents 


10HN  W.  ALICOAIE 


Publishei 


Published  daily  except  Saturday  and  holidays 
at  1650  Broadway,  New  York,  N.  Y.,  and 
copyright  (1927)  by  Wid's  Films  and  Film 
Folk,  Inc.  J.  W.  Alicoate,  President  and 
Publisher;  Maurice  D,  Kann,  Vice-President 
and  Editor;  Donald  M.  Mersereau,  Treas 
urer,  Business  and  Advertising  Manager; 
Ralph  Wilk,  Traveling  Representative,  En 
tered  as  second  class  matter  May  21  1918, 
at  the  post-office  at  New  York,  N.  Y. 
under  the  act  of  March  3.  1879.  Terms 
(Postage  free)  United  States,  outside  of 
Greater  New  York,  $10.00  one  year;  6 
months,  $5.00;  3  months,  $3.00.  Foreign, 
$15.00  Subscribers  should  remit  with  order. 
Address  all  communications  to  THE  FILM 
DAILY,  1650  Broadway,  New  York,  N.  Y. 
Phone  Circle  4736-4737-4738-4739.  Cable  ad 
dress:  Filmday,  New  York.  Hollywood, 
California — Harvey  E.  Gausman,  Ambassa- 
dor Hotel:  •Phone,  Drexel  7000  and  Wash 
ington  9794,  London — Ernest  W.  Fredman, 
The  Film  Renter,  58,  Great  Marlborough  St., 
London,  W.  I.,  Paris — La  Cinematographic 
Francaise,   5,    Rue  Saulnier. 


I 


Financial 


A  great  lethargy  blanketed  the  trading  in 
film  issues,  merely  a  handful  of  stocks  mov- 
ing, and  of  these  none  in  any  notable  amounts. 
Loew's  was  an  exception  to  this  inactivity, 
with  a  turn-over  of  2,800  shares  on  a  % 
rise  in  price.  Famous  common  and  Fox 
Film  "A"  also  felt  a  normal  sales  impetus, 
both   making  slight  gains. 


Quotations 

High 

Low 

Close 

Sales 

Am.    Seat.    Vtc... 

♦m 

4m 

4m 

100 

♦Am.    Seat.    Pfd... 

46 

.... 

•Balaban  &  Katz.. 

63'/, 

.... 

*Bal.  &  Katz  Vtc. 

.... 

73y4 

.... 

Eastman    Kodak    . 

140 

140 

140 

100 

Famous    Players    . 

108-4 

108 

1085* 

1,000 

*Fam.   Play.  Pfd.. 

120 

.... 

*Film    Inspect.     . . . 

>  .  .  . 

.... 

6>/, 

•First    Nat'l.    Pfd. 

101 

.... 

Fox   Film    "A" 

70 

69  J4 

70 

600 

Fox   Theaters   "A". 

22 

22 

22 

100 

*Intern'l    Project.    . 

9*i 
59** 

Loew's,    Inc 

59^ 

58** 

2,800 

Metro-Gold.  Pfd.    .. 

25** 

25** 

25** 

100 

*M.  P.  Cap.  Corp.. 

1354 

Pathe    Exch.    "A" . . 

46 

46 

46 

200 

"tParamount    B'waj 

1005* 

.... 

ttRoxy    "A"    

36^ 

33  V, 

.... 

.... 

ttRoxy    Units    

39  ■/, 

37  y. 

.... 

.... 

ttRoxy   Common    .. 

11  Ji 
42*4 

11 

.... 

.... 

Skouras    Bros 

42  *i 

42*i 
8354 

**Stan.   Co.   of   Am 

*Trans-Lux   Screen. 

5 

•Univ.    Pict.    Pfd.. 

100 

•Universal  Pictures 

4m 

Warner    Pictures.. 

20}4 

19** 

20 

400 

•  Last   Prices  Quoted        t   Bond  Market 
•*   Philadelphia  Market     tt   Bid  and  Ask 


When  you  think  of 

INSURANCE 

you  are  thinking  of 

S  T  E  B  B  I  N  S 

Specialists  in  Motion  Picture 

and  Theatrical  insurance  for 

the  past  twenty  years 

Arthur  W.  Stebbins  &  Co.,  Inc. 
1540  Broadway  N.  Y.  C. 

Bryant  3040 


One  Step  More 

(Continued  from  Page  3) 

this  end  of  the  negotiations  as  mighty  close  to  completion  is 
to  tell  the  story  properly.  For,  unless  the  prearranged  procedure 
is  sadly  disrupted,  Pathe  and  Producers  Distributing  Corpora- 
tion, together  with  Keith-Albee-Orpheum  will  finally  become  as- 
sociated with  First  National. 

What  of  the  Leader? 

S.  R.  Kent  will  remain  with  Famous  for  six  years  plus  a  few 
added  months.  His  new  contract  runs  for  five  years  while  his 
current  agreement  has  eighteen  months  to  go.  Who  will  head 
First  National  when  it  reaches  its  full  growth?  When  you  pause 
for  reflection  and  analyze  what  names  are  of  sufficiently  heavy 
calibre  to  lead  an  organization  of  the  proportions  which  First 
National  will  finally  assume,  it  becomes  surprising  how  very  few 
personalities  you  discover. 

Not  many  executives  have  the  elements  necessary  for  that 
highly  important  job.  Several,  some  of  whose  names  are  house- 
hold words  in  the  industry,  are  out  of  the  running  because  of 
present  affiliations.  The  line-up  of  eligibles  thus  reduces  itself 
to  less  than  a  handful. 

One  of  the  engrossing  developments  in  the  next  few  months 
revolves  around  the  future  president  of  First  National.  It  is  a 
problem  which  the  Stanley- West  Coast  groups  have  to  face.  They 
know  it  is  a  knotty  issue. 

Sealed  with  a  Handclasp 

For  many  years,  Bob  Lynch  has  held  the  M-G-M  franchise 
in  Eastern  Pennsylvania.  Three  years  ago,  a  five  year  contract — 
the  written  kind — expired.  Since  then,  Lynch  has  operated  by 
verbal  agreement.  Relations  between  company  and  individual  are 
completely  harmonious.  It  is  pleasurable  to  record  this  bit  of 
history  since  it  reveals  quite  clearly  that  even  in  business  some- 
thing further  than  the  purely  commercial  can  count  on  occasion. 

KANN 


t"»  «»«■«■■«>■« 


«■■»■■■« ... .. 


Hope  Hampton  in  Series 

Hope  Hampton  has  been  signed  by 
Colorart  Pictures,  Inc.,  of  Boston  to 
make  six  natural  color  short  subjects 
in  as  many  foreign  countries.  The 
first,  a  Hawaiian  subject,  will  be  made 
in  Bermuda,  for  which  she  sails  next 
week,  while  the  second  and  third  are 
to  be  made  in  France  and  Holland 
respectively. 


Levine  Promoted 
Milwaukee  —  George  Levine,  for 
eight  years  manager  of  the  Universal 
exchange,  has  been  named  an  assist- 
ant sales  director  for  Universal  with 
supervision  over  the  Milwaukee,  Min- 
neapolis, Di-s  Moines,  Omaha  and 
Sioux  Falls.  Jack  Camp  will  suc- 
ceed him  as  local  manager.  J.  G. 
Frackman  (Progress)  has  been  elect- 
ed to  succeed  Levine  as  president  of 
the   film   Board. 


First  National's  Comparative  Balance  Sheet 

Current    Assets: 

Cash $1,079,341 

Accounts  &   Notes   Receivable 718.064 

Advances  to  Producers    2,739,439 

Productions   in   Progress,   etc , 1,246,798 

Inventories   6,108,712 


$1,087,394 

665,422 

4,906,263 

2,122,608 

3,231,740 


Total    Current   Assets    1 1,892,354 


Fixed  Assets   less  depreciation 

Investments  in   local   &   other  companies    

Investments  in   foreign  subsidiaries  &  affiliated  companies. 

Fire  Insurance  Fund    

Deferred    Charges    


2,011,130 

1,296,382 

526,078 

216,739 

351,925 


12,013,427 
689,715 
1,213,778 
729,214 
226,571 
209,098 


LIABILITIES: 

1st    Mtge.    65*%    Bonds    $ 

Secured   Purchase   Money   Notes    

1st   Pfd.   Partic.    8%    Cumulative   $100  par    2 

2nd   Pfd.   stock  7%  $100  par    1 

Common   stock  no   par    60,000    shares    1 

Current    Liabilities: 

Notes  Payable   1 

1st  Mtge.  bonds  due  in    1   year 

Accts.   &  Royalties  payable  &  accrued  liab 

Estimated   Taxes    

Payments  in  advance  of  film  service    

Remittances  from  foreign  cos.  held  in  abeyance 

Due  stockholders  a/c   retirement   2nd   pfd.   A   stock 


$16,294,608       $15,081,803 


965,000 
760.000 
425,000 
390,273 
281,377 

380,000 
35.000 
592',727 
189,184 
905,922 
280,085 
98,400 


Total    Current    Liabilities     $3,481,318 

Reserves 266,739 

Surplus     5,724,901 


760,000 
2,500,000 
1,568,873 
1,281,377 

1,750,000 

'  630,470 
300,000 
691,742 
451,077 


$3,823,289 

226,571 

4,921,693 


$16,294,608       $15,081,803 


DON'T  ASK! 

(The  Film  Daily 
Question  Box) 


— • t 

1.  What  percentage  does  the  en- 
tire Dominion  of  Canada  represent  in 
distribution? 

2.  Who  developed  undersea  photo- 
graphy?   When? 

3.  How  many  features  and  shorts 
does  the  average  theater  use  yearly? 

4.  Name  the  "Twelve  Immortals" 
of   the   industry. 

5.  What  are  the  most  widely  used 
names  for  picture  theaters? 
(Answers  will  be  found  on  page  12) 

Lynch  Denies 

(Continued  from  Page  3) 

the  Metro  franchise,  making  him  the 
controlling  factor,  with  J.  J.  McGuirk 
and  Abe  Sablosky  of  the  Stanley 
company  in  the  partnership. 

"Whether  I  did  or  didn't  is  my 
own  personal  business  and  not  a  pub- 
lic affair,"  he  said. 

Giving  credence  to  the  report  that 
he  had  come  into  control  is  the  news- 
paper publication  of  a  certificate  of 
registration  filed  in  the  Common 
Pleas    court    here. 

"The  agreement  that  I  have  with 
M-G-M  for  distribution  of  its  product 
in  the  Philadelphia  territory  is  a 
verbal  one,"  said  Lynch.  "Five  years 
ago  our  contract  expired  and  no  new 
one  was  drawn.  M-G-M  can  relieve 
me  of  that  franchise  on  four  weeks' 
notice,  but,  apparently,  the  company 
is  satisfied  with  our  administration 
of  affairs  as  no  such  move  is  con- 
templated so  far  as  I  can  learn.  Our 
office  has  always  been  among  the 
leaders  since  I  took  charge  nearly 
ten   years   ago." 


Earnings  $716,398 

(Continued  from  Page  3) 

other  income  $154,922;  total  income 
$975,165;  interest  $32,500;  other  de- 
ductions $116,267;  depreciation  and 
estimated  federal  taxes  $110,000;  net 
profit  $716,398;  preferred  dividends 
$140,000;  surplus  $576,398.  These 
earnings  consist  of  combined  income 
of  the  32  acquired  businesses  for  the 
period  of  approximately  seven  months 
ended  July  31,  1926,  and  company's 
operations  since  its  organization  for 
five  months  ended  Dec.  31,  1926. 

"Theater  Equipment  and  Manage- 
tent,"  which  weekly  records  detailed 
explanations  of  innovations  and  ex- 
pense-saving   developments   for    ex- 
hibitors, will  be  found  on  page  10. 

Barnwell    House    Has   New    Owners 
Barnwell,    S.    C— M.    C.    Diamond 
and  Thomas  K.  Bolen  have  purchased 
the  Vamp  from  M.   E.  Warner. 


BROOKS 


THE    NAME   YOU   GO  BY 
WHEN    YOU   GO  TO   BUY 


COSTUMES 

OO-WNS     AND      UNIFORMS 


■U37-^AT-.N-Y  TEL  5580   PENN. 
ALSO    £5.000    COSTUMES   TO    CFNT 


THE 


Sunday,  April  3,   1927 


m 


■JEW 


DAILY 


SURVEYING   MARKET   CONDI- 
TIONS IN  OTHER  COUNTRIES 
AND       WEEKLY       REPORTING 
THE  ACTIVITIES  OF  FOREIGN 
FILM   FOLK 

Foreign  Markets 

COVERING  IMPORTANT  FILM 
CENTERS:    LONDON   —   PARIS 
BERLIN  —  BRUSSELS  —  SYD- 
NEY   —    ROME    —    MOSCOW 
GLASGOW      AND      OTHER 
FOREIGN    POINTS 

4,293  German  Houses 

Number    Steadily     Increasing — Only 

2,299  in   1918,   Seating  803,000— 

Country  Now  Has   1,546,000 

Berlin — Since  the  war,  (Jermany  has  opened 
nearly  2,000  him  theaters,  increasing  its  total 
seating  capacity  to  almost  double  that  of 
1V18,  when  there  were  2,299  houses  scattered 
throughout  the  country,  having  a  capacity 
of  S0j,508  seats.  At  the  close  of  1926,  there 
were  4,293  theaters  seating  1,546,815.  The 
majority  of  these  seat  less  than  300.  At 
present,  there  are  2,515  houses  of  the  latter 
type  and  only  99  having  more  than  1,000 
seats.  Germany  has  1,000  more  theaters 
than  the  entire  United  Kingdom,  and  build- 
ing   activities    are    by    no    means    declining. 

A  comprehensive  account  of  this  country's 
activities  in  the  theater  field  for  the  past 
nine    years    follows : 

No.  of  No.  of 

Year                          Theaters  Seats 

1918    2,299     803,508 

1920    3,731     1,269,205 

1921     3,851     1,304,525 

1924    3,669    1,315,246 

1925     3,878    1,402,462 

1926    4,293     1,546,000 


Form  Independent  Unit 

Vienna — Owners  of  small  theaters  have 
bolted  from  the  Viennese  Cinema  Owners' 
Ass'n  and  formed  an  organization  of  their 
own.  The  reason  for  this  step  is  set  forth 
as  being  due  to  neglect  on  the  part  of  ex- 
hibitors owning  large  houses.  The  new  as- 
sociation has  already  appealed  to  the  Mu- 
nicipality of  Vienna  with  a  view  to  obtaining 
tax  relief.  Aid  will  be  given  all  theater 
owners  who  prove  that  they  are  in  a  pre- 
carious   financial    position. 


M-G-M    Buys   French   Film 

Paris — M-G-M    has    concluded    negotiations 
for    the    purchase    of    Pierre    Marodon's 
Mensonges"      ("Lies.")       In     the     cast     a\e 
Germaine     Rouer,     Leon     Barry     and     Hen 
Baudin. 

^^Three  New  Thcaters-ia-W 

Brussels — Three  new  theaters  are  being 
erected  in  the  province  of  Hainault.  The 
one    company    is   sponsoring   all    three. 


Talking  Films  in  Berlin 

Berlin — Three  talking  pictures  were  pre- 
sented at  local  first  runs  in  the  past  few 
weeks.  One  was  a  French  production,  taken 
from  a  novel  of  Balzac,  and  titled  "Amour". 
The  other  two,  although  made  in  Germany, 
have  French  stories.  "Une  DuBarry  O'Au- 
jourd'Hui"  deals  with  parts  of  the  life  of 
Louis  XV,  and  second  German  vehicle  was 
an  adaptation  from  Hugo's  "Les  Miserables". 
Henri    Fescourt    directed   the    latter   two. 


Chauvel    Going    to    London 

Sydney — Charles  Chauvel,  local  producer, 
plans  a  trip  soon  to  London  to  dispose  of  two 
new  pictures   recently  completed. 


New  Melbourne   Renter 

Melbourne — Harnie    Films,    Pty.,    Ltd.,    has 
been    formed.       To    rent    films. 


To  Re-Enter  Production 

Vienna — The  Vita  Filmindustrie,  owning 
one  of  the  best  studios  in  Europe,  will  again 
produce,  starting  immediately.  A  series  of 
six.  designed  for  "an  international  appeal", 
will  be  made  this  season.  Leon  Mandi  is  in 
charge. 


Theater  Grosses 

Paris — For  1926,  theaters  in 
France  grossed  slightly  over 
100,000,000  francs,  a  decrease 
over  1925,  when  117,443,000 
francs  was  paid.  Last  year,  a 
total  of  31,000,000  admissions 
were  paid,  indicating  an  aver- 
age expenditure,  per  individual, 
of  3.50  francs. 


Spanish  Imports 

Washington  Bureau,  of  THE  FILM  DAILY 
Washington — Imports  of  raw  film  into 
Spain  during  the  first  nine  months  of  1926 
totaled  72,174  kilograms,  valued  at  433,044 
pesetas,  according  to  the  U.  S.  Dept.  of 
Commerce.  Raw  film  imports  in  1925 
amounted  to  85,896  kilograms,  valued  at  515,- 
376  pesetas,  as  compared  with  78,699  kilo- 
grams, having  a  value  of  708,291  pesetas,  in 
1924,  and  79,315  kilograms,  valued  at  713,- 
835    pesetas,   in   1923. 

The  United  States  sold  40,479  kilograms, 
valued  at  242,874  pesetas,  of  the  72,174  kilo- 
grams purchased  by  Spain  during  the  nine 
month  period  in  1926.  Germany  was  the  next 
best  customer,  supplying  12,722  kilograms, 
valued  at  76,323  pesetas,  with  Great  Britain 
third,  furnishing  7,208  kilograms,  valued  at 
43,248,  and  France,  6,910  kilograms,  with  a 
value    of    41,460    pesetas. 


Nat'l  Institute  to  Sponsor  Paper 

Rome — The  National  Institute  L.  U.  C.  E. 
will  soon  issue  a  paper  covering  the  industry 
for   home   and    foreign    fields. 


Terra   Changes    Policy 

Berlin — Terra  Film  has  changed  its  policy 
for  next  season.  Hereafter,  the  organization 
will  produce  fewer  features  and  instead  of 
appealing  only  to  Continental  Europe,  will 
concentrate  on  product  suitable  for  the  whole 
Continent. 


"Barbara"  Follows  "Black  Pirate" 

Sydney — "The  Winning  of  Barbara  Worth" 
has  opened  for  a  long  run  season  at  the 
Piccadilly,    succeeding    "The    Black    Pirate." 


Star  Films,   of  India,   Quits 

Bombay — Star    Films,    Ltd.,    has    gone    into 
liquidation. 


Ask   Modification   of   Tax 

Paris — The  French  Exhibitors  Syndicate 
has  petitioned  the  Government  to  modify 
the    entertainment    tax. 


Appointed   Aafa    Representative 

Brussels — M.  Vanderbergden,  manager  of 
Soleil  Sevant  Films,  has  been  appointed  Bel- 
gium agent  for  Aafa  Films,  Berlin  distribut- 
ing   company. 


Foreign    Rights 

COMPLETE   PROGRAM 
Every    Type  of   Production 
Specials- Features- Shorts 
Selected     with     Expert     Knowledge    of 
Foreign   Requirements 

FERDINAND  H.  ADAM, 

International    Film    Distributor. 

152  West  42d  St.     -     New  York  City 

Cable    Ferdinadam.      Phone    Wis    1143 


Ufa   Did   Not   Buy  in   Vienna 

Vienna — Denying  reports  published  in  for- 
eign trade  publications  that  Ufa  had  purchased 
three  local  theaters,  those  interested  state 
that  the  deal  only  provides  for  the  showing 
of    Ufa    films    in    the    theaters    mentioned. 


London  Film  News 

By  ERNEST  W.  F  REDMAN 
Laxtor,  "  I  he  Daily  Film  Renter'* 
London — Stoll  Films,  Ltd.,  has  announced 
the  first  half  of  its  program  for  1927-28, 
comprising  "The  Temple  of  Shadows,"  star- 
ring "Queenie"  Thomas  and  made  by  Andre 
Hugon ;  "A  Woman  Redeemed,"  from  the 
story  of  Britten  Austin  originally  titled  "The 
Fining  Pot  Is  for  Silver,"  made  by  Crickle- 
wood  Prod,  and  directed  by  Sinclair  Hill,  with 
an  all-British  cast  including,  among  others, 
Joan  Lockton,  Stella  Arbenina,  James  Carew, 
Gordon  Hopkirk  and  Brian  Aherne ;  "Re- 
tribution," with  Dorothy  Drew,  Miss  Du 
Pont,  Robert  Ellis  and  Sheldon  Lewis;  "The 
Love  of  Paquita,"  featuring  Marilyn  Mills, 
Walter  Emerson,  Robert  Fleming  and  Wil- 
bur Mack;  "Things  Wives  Tell,"  starring 
Edna  Murphy;  "Broken  Homes,"  and 
"Wives    at    Auction." 


Triangle  British  Films,  Ltd.,  26  St.  Anne's 
Court,  Wardour  St.,  announces  a  short  reel 
depicting  the  "Black  Bottom,"  featuring  Mr. 
and  Mrs.  Victor  Silvester,  champion  ballroom 
dancers.      Triangle    controls    world's    rights. 


Holmes  C.  Walton  and  Tom  Terriss  are 
producing  Wm.  Harrison  Ainsworth's  "The 
Tower    of    London." 


Capt.  C.  E.  Hutton  is  giving  a  series  of 
lectures  illustrating  the  beauty  of  Canada, 
via    films. 


E.  Hewitson  has  assumed  his  new  post 
of  C.  E.  A.  president,  succeeding  W.  N. 
Blake.  H.  Victor  Davis  is  the  new  vice- 
president. 


New  Italian  Company 

Melbourne — Harnie  Films  Pty.,  Ltd..  has 
S.  I.  C. — Italian  Cinematograph  Co. — to 
engage  in  all  three  branches  of  the  industry. 
The  organization  has  elaborate  theater  plans, 
construction  starting  immediately  on  a  large 
first-run  in  Milan  and  sites  being  negotiated 
in    other   cities. 

The  S.  I.  C.  has  bought  "Brother  Francis" 
from    the    I.    C.    S.    A. 


Famous    Signs    Scandinavian    Player 

Paris — Famous  has  signed  Anna  Lisa 
Rydings  on  a  long  term  contract  to  work 
in   the    States. 


1926  Trade  Irregular 

Business    in    Hungary     Slumps    As 
Compared  With  Previous  Year — 
Positive  Imports  Show  Increase 

Washington   Bureau   of    THE   FILM   DAILY 

Washington — Hungarian  trade  in 
motion  pictures  during  1926  was  ir- 
regular, says  a  report  to  the  Dept. 
of  Commerce  from  Paris.  Gains  in 
trade  were  registered  in  imports  of 
raw  films  and  negatives  as  well  as 
in  exports  of  positives,  while  losses 
were  sustained  in  imports  of  positive 
films  and  in  exports  of  raw  films. 
The  trade  as  a  whole  appears  to 
have  slumped. 

Estimating  the  '26  imports  of  raw  film  on 
a  monthly  average,  the  total  should  be  113.3 
quintals,  as  compared  with  101  quintals  the 
previous  year,  or  an  increase  of  11  per  cent. 
On  the  same  basis,  1926  imports  of  negatives 
should  reach  136  quintals,  as  against  75 
quintals  for  1926,  or  an  increase  of  81  per 
cent,  while  1926  imports  of  positives  should 
approximate  22.6  quintals,  or  33  per  cent 
more  than  the  previous  year,  when  17  quin- 
tals   were    exported. 

Imports  of  positives  calculated  on  the 
monthly  average  of  figures  available  for  the 
first  three  quarters  of  the  year,  should  show 
a  decline  of  46  per  cent  from  1925,  the  com- 
parative figures  being  81  and  152  quintals, 
respectively. 

The  unsatisfactory  side  of  the  Hungarian 
trade  in  1926  is  found  in  the  imports  of 
positives.  In  the  estimated  drop  of  71  quin- 
tals from  1925  figures,  Austria,  the  previous 
principal  source  of  this  material,  was  the 
chief  loser,  dropping  from  66  per  cent  from 
its  1925  share,  with  figures  of  86  and  29.3 
quintals,     respectively. 


Protest  Theater  in  Former  Palace 

Vienna — Exhibitors  have  filed  a  protest 
against  the  erection  of  a  cinema  in  the  for- 
mer   Imperial    Palace. 


New  German  Export  Unit 

Berlin — The     Fitraco     Film    Trading    Corp. 
has   opened  offices  for  export. 


Finish  25  Spanish  Subjects 

Madrid — Two  German  and  one  French 
company  announce  completion  of  25  films, 
shorts  and  features,  based  on  Spanish  sub- 
jects. Six  will  be  released  in  September 
and    the    rest    later. 


RICHMOUNT  PICTURES,  Inc. 

723  7th  Avenue  New  York  City 

D.  J.  MOUNTAN,  Prat. 

Exclusive  foreign  represent- 
atives for  Rayart  Pictures 
Corporation  and  other  lead- 
ing independent  producers 
and  distributors. 

Cable  Address:  RICHPICSOC,  Paris 
Cable    Adress:    DEEJAY,    London 
Cable   Address:    RICHPIC.   N.   T. 

Exporting   only    the    best    in 
Motion  Pictures 


New  Renting  Firm  in  Italy 

Turin — A  new  renting  firm  headed  by  S. 
Cassetta,  has  opened  offices  at  6,  Via  S. 
Maria. 


Postpone  Congress 

Berlin — The  International  Cinematograph 
Congress,  scheduled  to  be  held  in  Berlin  this 
year,  will  not  take  place  until  early  in  1928. 
Meanwhile,  all  committees  will  continue  pre- 
paring    material     for     discussion. 


Capital  Production  Exporting  Co. 

Inc. 

"'Productions  of  Merit" 

Available  for  Immediate  Release 


SOCIETY  DRAMAS 
WESTERN  FEATURES 
STUNT   MELODRAMAS 


TWO   REEL  COMEDIES 
NOVELTY  SHORTS 
TWO   REEL   WESTERNS 


A  Comprehensive  Line-Up  of  a  Large  Variety  of  Product 
729  Seventh  Avenue,  New  York 


Cable  Address 
PIZORFILM 


THE 


-a&m 


DAILV 


Sunday,   April  3,  1927 


Douglas  MacLean  in 

"Let  It  Rain" 

Paramount  Length:  6052  ft. 

QUITE  A  DOWNPOUR  OF 
LAUGHS.  WELL  TIMED  SLAP- 
STICK WITH  A  COMEDY 
THRILL  CLIMAX.  THE  CON- 
TAGIOUS MACLEAN  SMILE 
PREDOMINATES. 

Cast Douglas   MacLean  just  as 

likable  and  amusing  as  ever.  Wade 
Boteler  first  rate  as  his  marine  buddy. 
Shirley  Mason,  the  girl.  Frank  Cam- 
peau  a  major  of  the  marines.  Others 
Lincoln  Steadman,  Lee  Shumway, 
James  Mason,  Ernest  Hilliard. 

Story  and   Production Comedy. 

Uncle  Sam  continues  to  supply  the 
source  for  comedy  through  his  de- 
fense forces,  this  time  it  being  the 
marines  who  come  into  the  limelight. 
Much  of  the  action  occurs  aboard  a 
cruiser  with  slapstick  the  general  rule 
of  comedy.  The  skirmish  gets  off  to 
a  crack  start  by  having  hero  Doug 
at  odds  with  a  smart  alec  buddy. 
Their  various  encounters  in  course 
of  duty  proved  riotous  enough  to  keep 
the  Paramount  Theater  audience  in 
almost  constant  uproar.  An  excit- 
ing chase  aboard  a  runaway  train 
with  hero  Doug  on  the  trail  of  mail 
robbers  serves  for  a  thoroughly  thril- 
ling wind  up. 

Direction Eddie    Cline ; 

first  rate. 

Authors Wade  Boteler,  Geo. 

J.  Crone,  Earle  Snell. 

Scenario   Same. 

Photography Jack  Mackenzie; 

good. 


"White  Flannels" 

Warners  Length:  6820  ft. 

APPEALING  MOTHER  LOVE 
THEME  WITH  SOME  THOR- 
OUGHLY COMPELLING  DRA- 
MATIC MOMENTS.  OCCASION- 
ALLY FORCED  AND  VERY 
MUCH  TOO  LONG. 

Cast. ..  .Louise  Dresser  in  a  diffi- 
cult characterization,  her  emotional 
scenes  usually  well  restrained.  Jason 
Robards  and  Warner  Richmond  as 
two  mine  worker  buddies.  Virginia 
Brown  Faire,  the  girl,  and  George 
Nichols  suitable. 

Story  and  Production. ..  .Drama. 
Lloyd  Bacon  has  urged  just  a  trifle 
more  drama  out  of  Lucian  Cary's 
story  than  it  really  offered  but  there 
still  remains  some  very  worthy  se- 
quences of  dramatic  action,  power- 
fully appealing  mother  love  and  a 
pleasingly  interwoven  romance  that 
bids  fair  to  make  "White  Flannels" 
rather  well  suited  to  popular  taste. 
It  is  long  but  this  objection  might 
be  readily  overcome  by  cutting.  The 
picture  tells  a  story  dear  to  every 
mother's  heart.  This  mother,  the 
wife  of  a  miner,  had  scrimped  in 
order  to  send  her  son  to  college.  The 
fear  that  a  pretty  local  waitress  was 
to  spoil  her  ambition  prompted  her 
to  tell  the  girl  her  son  did  not  love 
her.  Her  hopes  are  finally  blasted 
but  all  ends  happily. 

Direction Lloyd   Bacon ; 

at  times  very  good. 

Author Lucian    Cary 

Scenario C.    Graham   Baker 

Photography Ed.  Du  Par ; 

fair. 


Capt.  Harry  Eustace  in 

"Thru  Darkest  Africa" 

S.  R.  Length :  5000  ft. 

JUNGLE  EXPLORATION 
WITH  THE  CAMERA  REVEAL- 
ING THE  MYSTERIES  OF  THE 
WILD  IN  A  SERIES  OF  INTER- 
ESTING AND  ENLIGHTENING 
SCENES. 

Cast Capt.     Harry     Eustace, 

his  wife,  a  company  of  explorers,  na- 
tives and  the  animals  of  the  jungle. 

Story  and  Production. ..  .Explora- 
tion. Capt.  Eustace  and  his  party, 
according  to  the  information  offered 
in  the  titles,  spent  three  years  in  the 
African  jungle  searching  for  the  prac- 
tically extinct  white  rhinoceros.  The 
result  of  his  hunt  is  a  rather  graphic 
record  of  animal  life  in  the  jungle  and 
as  the  search  progresses  the  titles 
manage  to  inject  a  fair  amount  of 
suspense  in  the  way  of  anticipating 
the  final  discovery  of  the  white  rhino. 
The  eventual  finding  of  the  prized 
animal,  however,  is  disappointing.  It 
is  not  white  in  the  sense  that  the  audi- 
ence will  expect.  To  the  naked  eye 
there  may  be  a  distinct  difference  but 
the  camera  does  not  register  any  de- 
cided contrast  between  the  white  and 
the  black  rhino.  The  jungle  herd  is 
well  represented  and  business  inciden- 
tal to  the  hunt  offers  material  that 
will  undoubtedly  prove  interesting  to 
many. 

Direction ...  Capt.    Harry    Eustace. 

Author     None. 

Scenario None. 

Photography Capt.   Eustace 

and  staff. 


I 


"Love  Makes  'Em  Wild' 

Fox  Length:  5508  / 

LIGHT  WEIGHT  STORY  BU' 
IT  MAKES  FOR  RATHE". 
BREEZY  ENTER TAINMEN' 
WITH  A  SERIES  OF  PARTIE 
THAT  WILL  APPEAL  TO  TH] 
AVERAGE  AUDIENCE. 

Cast. ..  .Johnny  Harron  the  timi 
soul  who  finally  comes  into  his  ow 
through  the  influence  of  a  girl,  play 
ed  by  Sally  Phipps  who  is  cute  an 
does  all  that  the  part  will  allow  hei 
Arthur  Housman  supplies  the  com  j 
edy  and  others  Ben  Bard  and  J.  Fai 
rell   McDonald. 

Story  and  Production Comedy 

drama.      Albert    Ray    didn't    have 
very  strong  foundation  to  start  build 
ing  his  picture  but  in  spite  of  it  he), 
has   made   a   fairly   breezy   entertain 
ment  the  comedy  business  of  which  j 
and    the    round    of    gay   parties,   wil  ♦ 
likely  suffice  to  satisfy.     He  had  tht  I 
cooperation    of    a    good    cast.      Tht  t 
schooled    picture-goer    will    not    havel 
any     difficulty     figuring     the     ending!) 
well    in    advance    but    that    probably  '| 
couldn't  be  avoided.     Hero  is  one  oi 
those   timid   office   workers   given   sixr 
months  to  live.     He  starts  on  a  wild 
spending   fling  in  order  to  enjoy  the 
money  he  has  saved  only  to  discover 
that  the  doctor  was  wrong, — all  hero;| 
needed  was  a  girl  to  set  him  right. 

Direction Albert   Ray;; 

fairly  good. 

Author Florence  Ryerson  jj 

Scenario Harold    Schumate' 

Photography Chester    Lvons;: 

good. 


Norma  Shearer  in 

"The  Demi-Bride" 

M-G-M  Length:  6886  ft. 

LIGHT  BUT  ENTERTAINING 
WITH  JUST  ENOUGH  FRENCH 
ATMOSPHERE  AND  RISQUE 
BITS  TO  KEEP  THEM  IN  A 
MOOD  OF  ANTICIPATION. 

Cast Norma  Shearer  the  beau- 
tiful French  school  girl  who  knows 
how  to  capture  Paris'  greatest  roue, 
no  other  than  Lew  Cody.  Carmel 
Myers  and  Lionel  Belmore  good  as 
her  "step-mama  and  papa"  respective- 
ly. Tenen  Holtz  very  good  as  the 
butler.      Dorothy    Sebastian   a  vamp. 

Story  and  Production ....  Comedy- 
romance.  Subtle  humor  prevails  in 
"The  Demi-Bride,"  a  pithy  little  yarn 
about  a  French  school  girl.  Of  itself 
it  amounts  to  little  indeed  but  under 
Robert  Leonard's  clever  direction  it 
makes  a  wholly  satisfying,  entertain- 
ing picture.  It  was  difficult  to  supply 
a  steady  stream  of  laughs  but  there  is 
enough  good  humor  to  keep  _  them 
amused  and  the  ending,  which  is 
particularly  clever,  will  easily  send 
them  away  contented.  Norma  has  a 
love  complex  which  she  indulges  in 
to  the  extent  of  marrying  herself  to 
her  step-mama's  best  boy  friend.  On 
her  wedding  night  she  discovers  that 
her  husband  has  been  a  man  of  many 
affairs.  How  Leonard  solves  thecom- 
plications  is  decidedly  worth  seeing. 

Direction Robt.  Z.  Leonard; 

clever. 

Author Hugh   Herbert- 
Florence  Ryerson. 

Scenario Same. 

Photography Percy    Hilburn ; 

excellent. 


Ken  Maynard  in 

"Somewhere  in  Sonora" 

First  National         Length:   5711  ft. 

MAYNARD  REPEATS  PAST 
PERFORMANCES  WITH  FAST 
ACTION  AND  THRILLS  AL- 
TERNATING TO  KEEP  HIS 
AUDIENCE  WITH   HIM. 

Cast Rescues    are    Maynard's 

specialty.  There  is  the  usual  romance 
tucked  away  in  the  midst  of  the  ac- 
tion. She  is  Kathleen  Collins.  Frank 
Leigh  is  the  bandit  leader  and  Joe 
Bennett  the  wayward  son  of  a  ranch- 
man. Maynard's  horse,  Tarzan,  play? 
an  important  role,  as  usual. 

Story  and  Production. ..  .Western; 
from  "Somewhere  South  in  Sonora." 
Frail  and  pretty  heroines  will  continue 
to  endanger  their  lives  so  handsome 
heroes  will  come  to  the  rescue.  But 
then  it  provides  the  necessary  thrills 
and  suspense  even  though  it  is  a  sure 
bet  that  everything  will  lead  to  the 
happy  old  clinch.  The  formula  never 
falters  but  it  carries  a  fine  line  of  ac- 
tion with  Maynard  pulling  his  favorite 
stunt  of  riding  six  horses  at  once.  He 
sets  out  in  search  of  a  ranchman's 
son,  finds  him  but  at  the  same  time 
bumps  into  a  pretty  girl  and  incident- 
ally rescues  her  from  kidnappers. 
Later  he  nearly  loses  his  own  life  in 
a  sand  pit  but  Tarzan  brings  his 
buddies  to  the  rescue. 

Direction Albert    Rogell; 

good. 

Author. .  .Will  Levington  Comfort. 

Scenario Marion  Jackson. 

Photography Sol  Polito; 

very  good. 


Jack  Hoxie  in 

"Men  of  Daring" 

Universal  Length:  6155  ft. 

THRILLING  TALE  OF  THE 
WEST  IN  THE  DAYS  OF  THE 
PIONEERS.  REALISTIC  AT- 
MOSPHERE OF  THE  OLD 
WEST  REPLETE  WITH 
INDIANS   AND   MASSACRES. 

Cast Jack  Hoxie  the  hero  who 

performs  deeds  of  reckless  daring  un- 
til he  "gets"  religion.  Ena  Gregory 
the  girl  of  the  wagon  train  and  Marin 
Sais,  her  mother.  Francis  Ford  the 
dangerous  bandit.  Black  Roger,  and 
Joe  Bennett  a  wandering  son. 

Story  and  Production Western. 

Universal  offers  "Men  of  Daring"  as 
a  "western  special."  The  production 
is  on  a  larger  scale  than  the  average 
western  and  the  spectacular  Indian 
raid  furnishes  a  stirring  climax  that 
will  duly  thrill  the  loyal  admirers  of 
the  old  fashioned  western,  the  kind 
that  told  of  the  west  in  the  old  days 
when  the  pioneers  trekked  cross  coun- 
try against  the  opposition  of  the 
marauding  red  men.  Albert  Rogell. 
considering  he  had  no  particularly 
strong  situations,  has  contrived  to 
make  the  story  interesting,  the  action 
well  balanced.  The  development  pro- 
ceeds toward  a  fine  climax  in  the 
attack  of  the  Indian  tribes  upon  the 
wagon  train.    It  is  all  very  well  done. 

Direction Albert    Rogell; 

satisfactory. 

Author Marion   Jackson. 

Scenario Marion    Jackson. 

Photography Wm.    Nobles ; 

good. 


Harry  Langdon  in 

"Long  Pants" 

First  National  Length :  5550  ft. 

LANGDON  THOROUGHL 
CAPABLE  OF  KEEPING  THE 
AUDIENCE  IN  LAUGHS  AL- 
THOUGH THE  GAGS  ARE  NOT 
CONSISTENTLY  GOOD  ALL 
THE   WAY   THROUGH. 

Cast. ..  .Again  scores  in  his  long 
solo  scenes  where  by  sheer  comedy 
pantomime  he  keeps  the  crowds  in 
stitches.  Alma  Bennett  the  vamp 
and  Priscilla  Bonner  the  country 
sweetheart.  Al  Roscoe  and  Gladys 
Brockwell  are  Harry's  pa  and  ma. 

Story   and   Production Comedy. 

With  little  effort  on  his  part  Harry 
Langdon  can  eke  more  laughs  out 
of  an  audience  than  the  best  gagsters 
could  secure  with  a  series  of  top- 
notch  stunts.  Again  in  "Long 
Pants"  it  is  purely  Langdon's  way 
of  doing  things  that  keeps  the  crowd 
laughing.  The  situations  aren't  con- 
sistently mirth  provoking  and  the  re- 
petition of  some  of  comedy  business 
slows  the  tempo.  Even  Langdon 
shouldn't  repeat  his  stuff  if  he  wants 
it  to  hold  to  a  brisk  humorous  pace. 
His  encounter  with  a  vamp  who 
turns  out  to  be  a  crook  provides  the 
nucleus  of  the  comedy  with  Harry 
a  victim  of  the  well  known  "it."  He 
returns  home,  disillusioned  to  marry 
the   country  girl. 

Direction Frank    Capra ; 

fair. 

Author Arthur    Ripley 

Scenario Robt.    Eddy 

Photography Elgin    Lessley- 

Glenn  Kershner;  good. 


THE 


Sunday,  April  3,   1927 

Col.  Tim  McCoy  in 

"Winners  of  the 
Wilderness" 

M-G-M  Length:   6343  ft. 

COLORFUL  AND  THRILL- 
ING STORY  OF  EARLY  AM- 
ERICAN DAYS  BLENDS  HIS- 
TORY AND  ROMANCE  IN 
PLEASING   FASHION. 

Cast Col.  Tim  McCoy  a  hand- 
some soldier  and  a  fine  actor,  mostly 
because  he  doesn't  act.  He  is 
natural  at  all  times.  Joan  Crawford 
the  lady  sought  and  Roy  D'Arcy  up 
to  his  usual  deviltry.  Edward  Con- 
nelly, her  father.  Others  Frank 
Currier,  Louise  Lorraine,  Edward 
Hearn,  Will  R.  Walling,  Tom 
O'Brien,    Lionel    Belmore. 

Story     and     Production Drama 

with  a  historical  background  provid- 
ing a  colorful  atmsphere,  a  thorough- 
ly thrilling  story  moving  along  at  a 
fine  pace,  and  a  gallant  soldier-hero 
participating  in  a  series  of  exciting 
adventures,  "Winners  of  the  Wild- 
erness" is  in  a  way  to  please  most 
anyone.  The  theme  gets  away  from 
the  routine  order  of  yarns  and  the 
introduction  of  historical  episodes 
such  as  the  French  and  Indian  war 
is  certain  to  grasp  and  hold  the  in- 
terest of  all.  Plus  this  there  is_  a 
lively  romance  which  reaches  the  in- 
evitable happy  ending  only  after  a 
stirring   series   of   events. 

Direction W.   S.  Van  Dyke; 

first  rate.  ^T     ... 

Author John    Thos.    Neville. 

Scenario Josephine    Chippo. 

Photography Clyde    De    Vinna ; 

very  good. ^^^ 


■e^Hk 


DAILY 


Ranger  in 

"The  Outlaw  Dog" 

F.B.O.  Length:    4721  ft. 

SMART  DOG  THE  HERO  OF 
MELODRAMA  WELL  STOCKED 
WITH  ACTION.  STORY  THE 
CONVENTIONAL  ORDER  BUT 
IT  SUPPLIES  THE  THRILLS 
NEVERTHELESS. 

Cast. ..  .Ranger  a  clever  dog  de- 
stined to  win  the  hearts  of  dog  lovers 
everywhere.  Rex  Lease  is  the  next 
in  line  for  hero  honors  and  Helen 
Foster  is  the  girl.  Spender  Bill,  a 
colored  comedian,  contributes  some 
laughs.  Others  Alfred  Allen,  Harry 
Tenbrook,  Bruce  Gordon. 

Story  and  Scenario. ..  .Melodrama. 
Like  other  melodramas  in  which  dog 
stars  supply  all  the  heroics  "The  Out- 
law Dog"  is  stocked  with  chances  for 
Ranger  to  prove  himself  the  hero  and 
win  new  laurels.  Ranger  offers  sev- 
eral brand  new  stunts  that  will  de- 
light his  audiences.  He  barks  to  his 
master  over  the  telephone  when  he 
is  ordered  to  come  home  and  later 
after  an  encounter  with  the  much 
avoided  little  fellow  of  the  cat  family 
Ranger  is  forced  to  find  a  dry  cleans- 
er before  he  can  reenter  society.  He 
finds  a  water  tank  along  a  railroad, 
jumps  until  he  grasps  the  ropes  that 
release  the  water  and  then  hangs  on 
until  he  has  had  his  bath.  The  story 
is  regulation  melodrama. 

Direction J.    P.    McGowan: 

good. 

Author Ewart  Adamson. 

Scenario F.  A.  E.  Pine. 

Photography Jos.   Walker; 

good. 


"Red  Signals" 

Sterling  Length:  5800  ft. 

THE  OLD  RAILWAY  MELO- 
DRAMA AGAIN.  HAS  A  FAIR 
SHARE  OF  THRILLS  BUT 
THEY  ARE  ALL  THE  STEREO- 
TYPED VARIETY,  DONE  TIME 
AND   AGAIN. 

Cast J.  P.  McGowan  directs  his 

own  villainy  and  Eva  Novak  is  the 
ever  essential  girl  in  the  plot,  Wal- 
lace MacDonald  the  slick  hero  and 
Earl  Williams  relegated  to  the  minor 
role  of  superintendent.  Others 
Thomas  Moran,  Robt.  McKenzie, 
Billie    Franey. 

Story  and  Production Melo- 
drama. They've  hauled  out  the  old 
railway  yarn,  dusted  it  off  and  used 
it  for  the  story  of  "Red  Signals." 
At  least  the  title  is  new.  It's  going 
to  be  hard  sledding  when  they  run 
out  of  new  titles  for  the  old  stories. 
Hero,  villain  and  the  girl  all  assume 
their  accustomed  positions  and  per- 
form accordingly.  To  break  the 
monotony  there  is  a  sprinkling  of 
comedy,  a  train  crash  or  two  and  af- 
ter the  smoke  blows  away  the  lovers 
supply  the  highly  unexpected  clinch 
finish.  It  seems  incredible  that  con- 
stant repetition  of  certain  formula 
brands  can  possibly  hope  to  keep 
them  in  their  seats.  The  develop- 
ment never  wanders  from  the  beaten 
path.      It   doesn't  even    skid   a   little. 

Direction J.    P.    McGowan ; 

ordinary. 

Author Wm.    Wallace    Cook 

Scenario Paul    Armstrong. 

Photography Herbert    Kirk- 

patrick;  fair. 


"Burnt  Fingers" 

Pathe  Length:  5854  ft. 

FAIR  PROGRAM  PICTURE. 
THE  PLIGHT  OF  A  GIRL  WHO 
STRAYED  FROM  THE  FAMILY 
FIRESIDE  OFFERS  A  MILD 
SUSPENSE  AND  THE  USUAL 
ROMANCE. 

Cast. ...  Eileen  Percy  the  heroine 
with  a  hankering  to  be  a  professional 
dancer.  George  O'Hara  a  stand  pat 
hero.  He  just  waits  around  for  the 
clinch.  Wilfred  Lucas  the  mysteri- 
ous English  lord.  Edna  Murphy  has 
a  minor  part. 

Story  and  Production ....  Mystery 
drama.  Here's  another  story  with  a 
moral  for  wayward  young  girls.  This 
time  it  happens  in  England  and  a 
girl  who  scoffs  at  her  father's  warn- 
ings and  becomes  a  professional 
dancer,  learns  much  to  her  sorrow 
that  she  would  have  been  far  wiser 
to  stick  to  the  family  hearth  and  the 
clean  cut  boy  friend.  She  becomes 
involved  in  the  murder  of  her  danc- 
ing partner  but  a  mysterious  stranger 
comes  to  her  assistance  and  proves 
her  innocence.  "Burnt  Fingers"  is 
about  as  poorly  directed  as  possible 
and  the  story  a  deplorably  patched  up 
yarn.  In  spite  of  it  the  neighborhood 
theater  may  play  it  without  any  great 
hardship.  Its  mystery  business  may 
get  it  by. 

Direction Maurice   Campbell; 

poor. 

Author J.  Marion  Burton 

Scenario Burton  and  Campbell 

Photography Harry    Stradling; 

fair. 


Betty  Compson  in 

"The  Lady  Bird" 

Columbia  Length :  6400  ft. 

FAIRLY  MYSTIFYING  CROOK 
STORY.  NOT  ALWAYS  CON- 
VINCING ALTHOUGH  THE 
THRILLS  OFFERED  WILL  UN- 
DOUBTEDLY PLEASE  THE 
AVERAGE  AUDIENCE. 

Cast. ..  .Betty  Compson  first  rate 
in  the  role  of  society  girl  who  turns 
crook  and  detective  for  sake  of  a 
thrill.  Malcolm  McGregor  the  hero 
and  the  professional  crooks  are 
played  by  John  Miljan,  Leo  White, 
Ruth  Stonehouse.  Others  Hank 
Mann,    Sheldon   Lewis,   Jos.    Girard. 

Story  and  Production ....  Crook 
melodrama.  There  is  at  least  one 
brand  new  angle  to  this  crook  story 
and  that  is  the  situation  wherein  the 
heroine  beats  the  villain.  Betty 
Compson,  the  society  girl  in  search 
of  a  thrill,  is  a  ju-jitsu  artist  and 
when  villain  corners  her  in  his  apart- 
ment she  merely  applies  her  art  and 
by  the  time  the  police  arrive  the 
terror  is  about  due  for  the  hospital. 
The  scene  is  New  Orleans  at  Car- 
nival time  when  the  city  is  infested 
with  crooks  known  as  "The  Lady- 
birds". The  plot  works  out  with  a 
good  share  of  thrills  and  mystery 
business  that  can  be  counted  on  to 
please  the  average  picture  audience. 
There  is  a  well  sustained  interest. 

Direction Walter  Lang; 

adequate. 

Author    Wm.   Dudley   Pelley 

Scenario    John    F.    Natteford 

Photography    Ernest   Miller; 

good. 


Marie   Prevost  in 

"The  Night  Bride" 

P.  D.  C.  Length :  5736  ft. 

FARCE  THAT  RAMBLES 
ALONG,  SPRINGS  A  LAUGH 
NOW  AND  THEN  BUT  ON 
THE  WHOLE  IS  PRETTY  SHOP 
WORN  MATERIAL. 

Cast. . .  .Marie  Prevost  is  that  imp- 
ish young  lady  bent  on  marrying  a 
woman  hater.  She  does  a  lot  of 
romping,  pouting  and  cutting  up 
that  will  amuse  the  average  audience. 
Harrison  Ford  is  the  gentleman  in 
question.  Others  Robt.  Edeson, 
Franklin   Pangborn. 

Story    and    Production Farce 

comedy.  There  is  none  of  the  sub- 
tle humor  about  "The  Night  Bride." 
It  is  just  good  old  bedroom  farce 
with  many  of  its  philanderings  well 
on  the  order  of  slapstick.  Marie  Pre- 
vost has  quite  a  following  and  the 
type  of  pictures  that  she  has  been  ap- 
pearing in  of  late  are  made  to  attract 
a  certain  trade  and  they  undoubtedly 
succeed.  This  time  she  puts  a  wo- 
man hater  in  a  most  embarrassing 
position  by  telling  her  father  she  has 
married  him,  whereupon  the  kind 
hearted  parent  decides  to  send  them 
on  a  honeymoon  trip  to  Europe. 
Comedy  business  anent  the  honey- 
moon offers  the  usual  order  of 
laughs.  Some  of  them  get  over  but 
it  is  pretty  nonsensical  for  the  most 

Direction E.   Mason    Hopper ; 

fair. 

Author Frederick    Chapin 

Scenario Zelda  Sears- 
Fred  Stanley 

Photography Dewey    Wrigley; 

good. 


"Moulders  of  Men" 

F.  B.  0.  Length:  6413  ft. 

GOOD  BOX  OFFICE  BET  IN 
POIGNANT  HUMAN  INTEREST 
STORY  THAT  IS  JUST  A  SHADE 
OVERSTRESSED  WITH  SEN- 
TIMENTAL   BUSINESS. 

Cast....  Rex  Lease  and  Frankie 
Darrow  have  the  only  real  acting 
roles.  They  do  splendidly  except  for 
overdone  emotional  clinches  at  the 
close  which  the  director  should  have 
curtailed  .  Margaret  Morris  and  Con- 
way Tearle  rather  subordinate. 

Story  and  Production Melo- 
drama. The  housewives  who  help 
exhibitors  keep  their  theaters  open" in 
the  afternoons  will  have  the  best  cry 
they've  had  in  many  days  when  thev 
see  "Moulders  of  Men."  And  these 
matinee  folks  do  enjoy  bringing  their 
handkerchiefs.  It  is  a  sobby  tale  the 
story  tells  but  it  is  sure  fire  human 
interest  stuff,  gets  under  the  skin 
and  pulls  at  the  old  heart  strings.  A 
tough  kid,  separated  from  his  big 
brother  when  the  later  is  sent  to 
jail,  supplies  all  the  tear  twisters 
while  the  release  of  the  older  lad 
and  the  happy  reunion  calls  forth 
another  shower.  Ralph  Ince  has 
permitted  an  over  indulgence  in  emo- 
tion and  the  elimination  of  some  of 
it  would  help  make  the  ending  more 
convincing. 

Direction Ralph    Ince ; 

usually  good. 

Author John  Chapman  Hilder 

Adaptation J.    G.    Hawks 

Scenario Dorothy   Yost 

Photography Allen   Siegler ; 

good. 

=^ 
Adolphe  Menjou  in 

"Evening  Clothes" 

Paramount  Length:  6287  ft 

TYPICALLY  MENJOU  AND 
ALWAYS  AMUSING.  NOT  VERY 
MUCH  TO  THE  STORY  BUT 
ABLE  HANDLING  AND  A  PAR- 
TICULARLY STRONG  CAST 
BRING  IT  THROUGH  WITH 
FLYING   COLORS. 

Cast Menjou  the  dapper  hero  of 

old.  Contributes  a  score  of  his  fa- 
miliar humorous  twists  and,  of  course, 
is  always  at  home  in  evening  clothes. 
Virginia  Valli  his  fashionably  gown- 
ed wife.  She  hasn't  a  great  part. 
Others  Noah  Beery,  Louise  Brooks, 
Lido  Manetti,  Lilyan  Tashman,  Ma- 
rio Carillo. 

Story  and  Production. ..  .Domestic 
drama;  from  "The  Man  in  Dress 
Clothes."  The  lady  killing  Menjou 
doesn't  make  such  a  big  strike  with 
the  fair  sex  in  his  latest.  His  interest 
is  centered  solely  upon  his  beautiful 
estranged  wife  who  married  him  for 
his  millions  and  admits  it.  He  re- 
mains loyal  to  her  throughout  the 
story  and  is  rewarded  finally  with  her 
love.  The  tale  is  light  but  amusing 
and  pleasingly  told.  It  has  the  ever 
interesting  French  background  and 
enough  beautiful  women  to  properly 
dress  the  attractive  sets.  Luther  Reed 
has  the  right  idea  about  keeping  the 
footage   down. 

Direction Luther    Reed ; 

good. 

Authors Andre   Picard 

and  Yves  Mirande 

Scenario John  McDermott 

Photography Fred   Rosson ; 

good. 


HOLLYWOOD 
HAPPENINGS 


. 


^NEWSPAPER 
o/'FILMDOM 


ANDWEEKLY 
FILM  DIGEST 


By 
Harvey  E.  Qausman 


Barker   to    Direct    Historical    Film 

General  Andrew  Jackson's  campaign  against 
the  Creek  Indians  has  been  chosen  as  the 
background  of  the  next  M-G-M  Western 
starring  Tim  McCoy.  Reginald  Barker  will 
direct  the  picture  which  has  been  tentatively 
titled,    "The    1'  rontiersman." 

*  *  * 

Sign  Montague  Love 

Montague  Cove  has  been  signed  by  M-G-M 
to  play  an  important  role  in  "The  Wind," 
Lillian  Gish's  new  vehicle.  This  film,  soon 
to  go  into  production  under  direction  of  Vic- 
tor Seastrom,  is  a  picturization  of  Dorothy 
Scarborough's    novel. 

*  *  * 

"Diamond  Express"  for  Monte  Blue 

Monte  Blue  is  at  work  on  "The  Black 
Diamond  Express,"  for  Warners.  Following 
"The  Brute"  he  spent  a  short  vacation  in 
the  mountains.  Harvey  Gates  has  written 
the  adaptation.  Edna  Murphy  is  the  feminine 
lead. 

*  *  * 

Julian  Starts  "Country  Doctor" 

Rupert  Julian,  director  of  "Three  Faces 
East,"  "Silence"  and  "The  Yankee  Clipper," 
will  make  "The  Country  Doctor"  for  De 
Mille.  A  technical  and  camera  staff  has  al- 
ready left  Culver  City  for  White  River  Junc- 
tion,   Vt.,    where   many   scenes   will   be   filmed. 

*  *  * 

"The    Gaucho,"    Doug's   Next 

Production  on  "The  Gaucho,"  Doug  Fair- 
bank's  next  picture,  is  soon  to  be  begun. 
Francesco  Cugat,  Spanish  artist,  is  at  work 
on  a  series  of  paintings  from  which  Fairbanks 
expects  to  get  ideas  for  sets.  F.  Richard 
Jones  is  to  direct  from  a  scenario  by  Lotta 
Woods.  *  *  * 

Finish    Dog    Film 

"Avenging  Fangs,"  fourth  of  the  "San- 
dow"  police  dog  features  which  the  Van  Pelt 
Bros,  are  producing  for  Pathe  has  been  com- 
pleted under  direction  of  Ernest  Van  Pelt. 
With  Sandow  are  Kennith  McDonald,  Helen 
Lynch,  Max  Ascher,  Jack  Richardson,  Reata 
Hoyt,  Jack  Waltermeyer,  Lafe  McKee  and 
Frank   Staples. 

*  *  * 

Sierra    Active 

Dale  Hanshaw,  president  of  Sierra  Pictures, 
is  supervising  production  of  a  series  of  fast- 
action  comedy  dramas  starring  Earle  Douglas. 
Horace  B.  Carpenter,  vice-president,  is  in 
charge  of  another  unit  which  is  making  a 
series  of  society  dramas  starring  T.  Roy 
Barnes.  Sierra  is  also  busy  on  a  series  of 
two    reel    "Bed-time"    Stories. 

*  *  * 

Huestis    Joins    Roach 

Reed  Huestis  has  been  signed  by  Hal 
Roach,  and  immediately  is  joining  the  editorial 
department.  In  addition  to  his  duties  as 
scenarist,  Huestis  will  title  all  comedies  dur- 
ing the  absence  of  H.  M.  Walker,  vice-presi- 
dent. 

*  *  * 

Hal  Yates  Signed 

Hal  Yates  has  been  signed  on  a  long  term 
contract  by  the  Hal  Roach  studios.  His  as- 
signments will  include  writing,  directing  and 
collaboration. 

*  *  * 

James   Farley   Signed 

James  Farley  has  been  signed  by  Universal 
for  "Eternal  Silence,"  Ernest  Laemmle  will 
direct.  Francis  X.  Bushman  asd  Neil  Ham- 
ilton will  play  the  two  leading  male  roles 
while  June  Marlowe  will  play  the  feminine 
lead. 


MAPOLD 
ISMUMATC! 

Writing  for 

FOX 

In  Production 

OUTLAWS  OF  RED  RIVER 

Starring  TOM  MIX 

wmmtmmmmtmm — ■ m*m 


Reisner    to    Direct    Syd    Chaplin 

Syd  Chaplin's  next  comedy  is  to  be  di- 
rected by  Charles  F.  Reisner.  The  picture 
is  being  prepared  under  the  working  title  of 
"The  Race  Track  Tout."  Helene  Costello 
has   been   chosen   for   a  part. 

*  *  * 

Sign   Gag-Man 

Marcel  Perez  has  been  signed  as  gag-man 
on  William  Seiter's  next  Universal  produc- 
tion,   "The    Small    Bachelor." 

*  *  * 

Dolores  Costello's  Next 

Dolores  Costello's  next  picture,  as  yet  un- 
titled, is  being  cast.  Players  assembled  in- 
clude Betty  blythe,  Malcolm  McGregor  and 
Warner     Oland. 

Duffy  in  "Queer  Ducks" 

Jack  Duffy  has  completed  a  new  Education- 
al-Christie     Comedy     to     be     called      "Queer 

Ducks." 

*  *  * 

Bacon    Directing   "Maryland" 

The  Warner  studio  states  "The  Heart  of 
Maryland"  will  be  directed  by  Lloyd  Bacon 
and   not   by   Alan    Crosland. 

*  *  * 

Start   Scenario  on  "Blood   Ship" 

Columbia  has  engaged  Fred  Mynon  to  write 
the   scenario    for   "The    Blood    Ship." 

*  *  * 

Billy  Jones  in  "Phantom  Flyer" 

Billy  ("Red")  Jones  has  been  signed  for 
"The  Phantom  Flyer,"  third  of  four  air  films 
directed     by     Bruce     Mitchell     for     Universal. 

Ruggles  Directing  "Silk  Stockings" 

Wesley  Ruggles  has  been  assigned  by 
Universal  to  direct  "Silk  Stockings"  with 
Laura  La  Plante.  Beatrice  Van  is  doing  the 
script. 

*  *  * 

Start  "Eternal   Silence" 

Burr  Mcintosh  and  Otis  Harlan  have  been 
signed  for  "Eternal  Silence,"  Jewel  produc- 
tion of  the  Klondike  gold  rush,  which  Ernst 
Laemmle  will  direct.  Actual  production  starts 
this  week.  The  featured  roles  are  divided 
between  Francis  X.  Bushman  and  Neil  Hamil- 
ton   with   June    Marlowe   the    feminine    lead. 

*  *  * 

Complete   "First   Degree" 

The  Reginald  Wright  Kaufman  story,  "In 
the  First  Degree,"  produced  by  Sterling, 
has  been  completed.  The  cast  includes  Alice 
Calhoun,  Gayne  Whitman,  Bryant  Washburn 
and  Gareth  Hughes.  The  director  is  Phil 
Rosen. 

Ford  and  Phyllis   Haver  Cast 

Harrison  Ford  and  Phyllis  Haver  will  again 
be  seen  together.  Metropolitan  Pictures  have 
just  assigned  them  to  "The  Rejuvenation  of 
Aunt  Mary,"  a  screen  version  of  May  Rob- 
son's  stage  play.      Erie   C.   Kenton  will  direct. 


"Synthetic   Sin"  for  Colleen 

The  latest  story  acquisition  for  Colleen 
Moore  is  "Synthetic  Sin,"  a  play  by  Fred- 
eric and  Fanny  Hatton.  It  is  the  first  story 
chosen  for  Miss   Moore's   1927-28  series. 

*  *  * 

Dorothy  Gulliver  with  Humes 

Dorothy  Gulliver  has  finished  the  sixth 
episode  in  the  second  "Collegians"  series  and 
lias  been  assigned  to  play  opposite  Fred 
Humes  in  "One  Glorious  Scrap,"  being  di- 
rected   by    Edgar    Lewis. 

*  *  * 

Assign    Nat    Ross 

Nat  Ross,  who  directed  the  second  "Col- 
legians" series,  has  been  assigned  to  direct  an 
original  by  Hampton  Del  Ruth,  titled  "Stop 
That     Man!" 

*  *  * 

Menjou's   Next 

Adolphe  Menjou  and  his  company  have  re- 
turned from  Lake  Tahoe,  where  they  have 
been  on  location.  Supporting  Menjou  in  his 
new  untitled  film  is  a  cast  including  Kathryn 
Carver,  Lawrence  Grant,  Charles  Lane  and 
Sally  Blane.  The  story  is  an  original  by 
Ernest  Vajda;  screen  play  by  Benjamin 
Glazer,   and   continuity    by    Chandler    Sprague. 

*  *  * 

Gets  New  Contract 

Dorothy  Sebastian  has  been  given  a  new 
contract    by    M-G-M. 

*  *  * 

Metropolitan    Signs   Crawford 

Richard  Crawford,  younger  brother  of  Joan 
Crawford,  has  been  signed  by  Metropolitan 
to  a  long-term  contract. 

*  *  * 

Cast    for    "Frontiersman" 

Dorothy  Sebastian  and  Claire  Windsor, 
now  playing  in  "The  Bugle  Call,"  have  been 
selected  for  parts  in  M-G-M. 's  "The  Frontiers- 
man." 

*  *  * 

Gibson  Company  on  Location 

Hoot  Gibson  and  a  cast  of  SO  are  on  lo- 
cation near  Paso  Robles  for  "The  Prairie 
King,"  an  adaptation  of  the  Peter  B.  Kyne 
novel,  "Bread  Upon  the  Waters,"  being  di- 
rected   by   Del   Andrews 

*  *'         * 

Support  Barthelmess 

Lucien  Prival  and  John  Kolb  have  been 
added  to  the  cast  supporting  Richard  Barthel- 
mess in  The  Patent  Leather  Kid,"  now  near- 
lng  completion  under  direction  of  Alfred  A 
Santell 


Warners  Complete  Two 

Production  on  two  outdoor  pictures  was 
finished  last  week  by  Warners  when  the  last 
scenes  were  completed  on  "The  Brute,"  star- 
ring Monte  Blue  and  "Tracked  by  the  Police" 
starring    Rin-Tin-Tin. 

*  *  * 

"Tender   Hour"   Completed 

George  Fitzmaurice  has  completed  his  first 
for  First  National,  "The  Tender  Hour," 
which  features  Billie  Dove  and  Ben  Lyon, 
with  Alec  B.  Francis  and  Montagu  Love  in 
supporting    roles. 

*  *  * 

Warners   Sign  Archie   Mayo 

Archie  Mayo  has  signed  with  Warners  to 
direct. 

*  *  * 

Assigned   Paramount   Roles 

Blanche  LeClaire  has  been  assigned  a  role 
in  the  Parisian  sequence  of  "Wings,"  while 
Ivy  Harris  is  now  working  in  Adolphe  Men- 
jou's new   vehicle. 


The  Life  of  Los  Angeles 
Centers  at  the 
Ambassador's 


! 


Famous 
Cocoanut  Grove 


-«»»- 


Special  Nights  Tiies.  and  Sat. 
College  Night  Every  Friday 


Roy  Del  Ruth 

DIRECTOR 
Recent  Releases 

"Footloose  Widows" 

"Wolf's  Clothing" 
"Across  the  Pacific" 

Now  Preparing 

"The  First  Auto" 

Warner  Brothers  Pictures,  Inc. 


WHAT'S    GOING    ON 

AND   WHO'S    WHO 

FROM    STUDIO    STAGES 

AROUND    NEW    TORE 

Eastern  Studios 

A    WEEKLY    DIGEST 

OF     SNAPPY     ITEMS 

COVERING    EASTERN 

PICTURE     PRODUCTION 

To   Start  "Dance   Magic" 

Production  is  scheduled  to  start 
tomorrow  on  "Dance  Magic"  at  Cos- 
mopolitan. Victor  Hugo  Halperin 
will  direct,  with  Ernest  Haller  in 
charge  of  photography.  Ben  Lyon, 
Adrienne  Truex  and  Joyce  Collyer 
will  be  in  the  cast. 


Hunt  to  Hollywood 

J.  Roy  Hunt,  veteran  cameraman, 
under  contract  to  Famous,  is  en 
route  to  California.  His  last  work 
in  the  East  was  on  "Rubber  Heels," 
starring  Ed  Wynn. 


Meighan  Leaves  on  April  21 

Thomas  Meighan  is  to  leave  on 
April  21  for  Hollywood,  where  he 
will  work  at  the  Famous  studio.  His 
next  vehicle  is  now  being  considered. 


Greta  Nissen  with  Fox 
Greta  Nissen,  who  last  appeared  in 
"Blind    Alleys,"   will   leave   on   April 
15    for    Hollywood,    where    she    will 
appear  in  a  Fox  production. 


Hommel  to  Go  West 

George  Hommel,  "still"  photogra- 
pher at  the  Paramount  Long  Island 
studio  will  leave  for  the  Coast  this 
month. 


Clara  Beranger  Returns 
Clara   Beranger,   the   scenarist,   has 
returned    from    a    short    stay    in    At- 
lantic   City. 


Landau  Back  from  Hollywood 
Arthur     Landau     of     the     Edward 
Small  company  has  returned  from  a 
business  trip  to  the  Coast. 


Trop  Titling  Comedies 

J.  D.  Trop  is  titling  the  series  of 
12  Sid  Smith  comedies  which  are  be- 
ing produced  by  William  M.  Pizor. 
Five  are  already  completed. 

Keller  With  Haas 

Walter  Keller,  formerly  a  member 
of  the  art  department  of  the  Para- 
mount Long  Island  studio,  has  joined 
Robert  Haas,  art  director  of  the  Rob- 
ert T.  Kane  unit. 


Sarver  on  World 

Charles  Sarver,  formerly  with  Fox, 
has  returned  to  newspaper  work  and 
is  on  the  copy  desk  of  the  New  York 
World. 


JOSEPH  C.   BOYLE 

Director 

"CONVOY" 
(Robert   T.    Kane    Prods.) 

"BROADWAY  NIGHTS" 
(Robert  T.    Kane    Prods.) 


A  Little  from  "Lots" 


Bjr  RALPH  W1LK 


t'OUR  new  "actors"  appeared  at 
■■■  the  Paramount  Long  Island  stu- 
dio Tuesday  and  had  little  trouble 
winning  parts.  They  described  them- 
selves as  Adolph  Zukor,  Jesse  L. 
Lasky,  Sidney  R.  Kent  and  Sam 
Katz.  They  acted  in  the  convention 
picture,  which  will  be  shown  to  Fa- 
mous   salesmen    in    Los   Angeles. 

*  *         * 

By  the  way,  Sam  and  Jesse 
would  make  an  excellent  vaude- 
ville team,  Sam  being  a  good 
pianist,  while  Jesse  is  also  a 
musician. 

*  *         * 

Wilbur  Morse  is  feeling  the  old 
urge  again.  He  was  the  youngest 
war  correspondent  in  Europe  and  is 
now  considering  an  offer  to  go  to 
China  to  report  the  activities  for  a 
national  newspaper  syndicate.  Morse, 
who  is  with  the  Bob  Kane  unit,  is 
also  reported  to  be  seeking  a  picture 
tie-up  to  take  either  newsreel  or 
stock  shots  of  the  events  in  the  Far 
fast. 

*  *         * 

Frank  Walsh's  12-hour  stay 
in  St.  Louis  cost  him  $85. 
His  automobile  broke  down  and 
the  repair  bill  came  rather 
high.  Walsh  and  Fred  Roberts 
are  en  route  to  Hollywood. 

*  *        * 

"Robert  T.  Kane  Prod.  Wel- 
come Ben  Lyon  and  Adrienne 
Truex  to  New  York.  All  pro- 
duction has  not  moved  to  the 
Coast."  This  sign  is  being  dis- 
played at  the  Cosmopolitan 
studio.  Incidentally,  this  is 
little  Miss  Truex's  first  visit 
to  New  York  and  she  is  being 
thrilled  by  the  sights.  She  is 
from  Texas  and  was  discover- 
ed by  Benny  Zeidman. 

*  *         * 

Notre  Dame's  contributions  to  the 
industry  include  Allan  Dwan,  John 
McDermott,  Frank  Campeau,  Ford 
Sterling,  Earl  Rodney  and  Edward 

Garvey. 

*  *        * 

Bruce  Gallup,  Howard  Dietz,  Mil- 
ton Beecher,  Merle  Johnson,  Jack 
Level,  P.  A.  Parsons  and  George 
Harvey  are  among  the  tennis  players 
who  will  soon  be  speeding  the  pellet 
back  and   forth   across   the   courts. 

*  *        * 

By  the  way,  Howard  did 
some  pre-season  tennis  training 
while  on  the  Coast. 

*  *         * 
Found — a  photograph  show- 
ing   Morris    Gest,    with    his 
back  to  the  camera. 

*  *         * 

"H"  seems  very  popular  with  the 
Robert  Kane  unit.  Halsey,  Hay- 
ward,  Haas,  Heilborn,  Hogan,  Hal- 
ler and  Hardy  are  some  of  the  names 
to  be  found  on  the  Kane  payroll. 


By  the  way,  many  members 
of  the  Kane  unit  trekked  over 
to  Staten  Island  to  see  a  pre- 
view of  "Broadway  Nights," 
which  was  directed  by  Joe 
Boyle. 

*  *         * 

R.  C.  Seelye  won  a  suit  of 
clothes  for  his  riding  skill  at  a 
fox  hunt  in  England,  but  is  not 
anxious  to  compete  for  more 
clothes. 

*  *        * 

Further  Canadian  contributions 
to  the  industry  are  Mack  Sennett, 
Allan  Dwan,  Henry  McRae,  Pauline 
Garon,  Rockliffe  Fellowes,  Richard 
Travers,  Randolph  Bartlett,  Wilfred 
Lucas,  Earl  Rodney  and  Carlyle 
Ellis. 

*  *        * 

To  make  our  Colorado  list 
more  complete  we  must  add 
the  names  of  Marjorie  Daw, 
Ethel  Shannon,  Ruth  Stone- 
house,  Pete  Morrison,  Robert 
F.  MacGowan  and  Freeman 
Wood. 

*  *        * 

Brooklyn  is  the  birthplace 
of  Constance  Talmadge,  Anita 
Stewart,  Alice  Lake,  Shirley 
Mason,  Clara  H  or  ton,  Allan 
Forest,  Virginia  Browne 
Faire  and  others. 


Kansas  claims  Buster  Keaton, 
Phyllis  Haver,  George  Hill,  Harry 
Pollard,  Claire  Windsor,  Iris  Gray, 
Charles  Rogers  and  Frank  DeWeese. 


Our  Passing  Show :  Ed  Wynn,  the 
"inventor,"  studying  the  "Lucky 
Strike"  machines  at  the  corner  of 
45th  St.  and  Broadway ;  Sam  Hardy 
and  W.  C.  Fields  at  "Saturday's 
Children"  and  "The  Spider";  J. 
Searle  Dawley  and  cane  moving 
South  on  1th  Ave.;  Hopp  Hadley  at 
the  Cosmopolitan  studio. 


Just  as  a  suggestion  of  a  "new" 
title,  a  perfumer  has  dedicated 
"Came  the  Dawn,"  a  perfume,  to 
Beth  Brown,  the  writer. 


|  SAM  MINTZ 

SCENARIST 

In  Preparation 

Story  for 

Richard  Dix 

SBmMHiHiwiimiuimuitimiiHui»iuanmmtiHiwimiHiHmiwnHiii»u»HiiHiiutHniHHiS 


May  Produce 

Members  of  the  Motion  Picture 
Studio  Mechanics,  Local  No.  52,  are 
discussing  the  advisability  of  produc- 
ing a  picture  in  the  East.  No  official 
action  has  been  taken  and  as  yet,  the 
matter  was  not  broached  at  a  meeting 
of   the    organization. 


BETWEEN 
PICTURES 


SAM  HARDY 


Forrest  Halsey 

SCREEN  PLAYS 

EDITORIAL 
SUPERVISOR 


"Broadway  Nights" 

(Robert  T.  Kane  Prods.) 


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|  Alvin  Wyckoffg 

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|       THOMAS   MEIGHAN      | 

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CHARLEY 
BOWERS 
NOVELTY 
COMEDIES 


THE 


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DAILY 


Sunday,  April  3,  1927 


Theater  Equipment  and  Management 


New   Invisible    Camera 

Washington— John  Seebold,  Roch- 
ester manufacturer,  brought  what  is 
known  as  an  invisible  camera  to  the 
postoffice  for  a  demonstration.  See- 
bold disguised  one  of  his  cameras  as 
a  telephone  stand,  while  another  was 
placed  in     a  filing  cabinet. 

Lens  of  both  cameras  were  ex- 
posed, however,  to  make  necessary 
photographs,  but  hidden  to  the  naked 
eye  of  those  who  stood  before  them. 
According  to  the  inventor  they  have 
a  universal  focus,  and  the  camera  can 
make  photographs  at  the  rate  of  five 
hundred  a  minute.  The  cameras  may 
be  operated  either  in  daylight  or  at 
night  with  a  forty  candlepower  light, 
Seebold  said.  He  also  told  the  com- 
mittee that  arrangements  were  made 
for  radio  control  of  the  cameras. 


St.  Louis  Firm  Expands 

St.  Louis — Floyd  Lewis,  president 
and  general  manager  of  the  Lewis 
Advertising  Co.,  who  distribute  a 
special  illuminated  lobby  display, 
states  the  organization  will  move  into 
larger  quarters  at  3330  Olive  St.  in 
a  few  days.  Floyd  anticipates  open- 
ing several  branch  offices  in  other 
cities  very  shortly. 


May  Open  Seattle  Office 
Seattle — Jack  Fier,  manager  of  the 
Los  Angeles  branch  of  the  National 
Screen  Service,  arrived  here  last  week 
for  the  reported  purpose  of  looking 
over  the  territory  with  a  view  to 
opening  a  local  office.  At  present 
Los  Angeles  office  has  control  over 
the  distribution  of  trailers  for  the 
West  Coast. 


Fire    Equipment   Co.    Formed 

Boston — The  American  Fire  Equip- 
ment Co.  has  been  incorporated  here, 
to  deal  in  implements  and  accessories 
for  the  extinguishing  of  fires.  The 
firm,  which  is  capitalized  at  $100,000, 
has  for  its  directorate:  John  J.  Scully, 
Boston;  Joseph  T.  Gorham,  Wollas- 
ton;  Hubert  W.  Tracy,  Boston. 


Beacon  Light  for  Bellingham  House 

Bellingham,  Wash. — The  new  Bell- 
ingham, which  will  be  called  the 
Mount  Baker,  has  secured  the  search- 
light from  the  old  battleship  Oregon 
as  a  beacon.  It  throws  a  shaft  of 
light  for  16  miles  from  a  100-foot 
tower. 


■■^ ■- ^— m^m  By   MICHAEL   L.    SIMMONS  ^—^— ^»^ 

Defects  of  Film  on  the  Screen 

Some  of  the  Underlying  Causes  of  a  Crying  Evil  in  Projection, 
Booths,  and  Their  Remedies 

By  A.  S.  DWORSKY 
Dworsky   Film  Machine  Corp. 


C^LICKERING  and  cloudy  effects 
■*•  on  the  screen  are  caused  by  oil 
which  is  unavoidably  splashed  on  the 
rum  in  tne  projection  machine.  In 
lubricating  oil  there  is  a  certain 
amount  ot  kerosene  which  soaks 
inrougii  tne  emulsion,  reaches  the 
cenuioid  and  tnen  spreads,  causing 
tne  disagreeable  effect  ot  flickering 
and  clouds  on  the  screen.  It  is  easy 
to  see  the  reason  tor  this  when  you 
stop  to  realize  that  the  trame  on  the 
mm  is  but  one  inch  by  three  quarters 
ot  an  inch,  and  the  screen  is  12  bv 
10  ft. 

Unavoidable  blotches  of  oil  are 
magnified  in  the  same  portion,  and 
the  only  way  to  prevent  it,  is  to 
remove  the  oil  and  dirt  with  a  liquid 
bath.  If  we  try  to  remove  grit  from 
a  window  for  instance,  with  only  a 
rag  or  squeegee,  and  without  using 
any  water,  it  would  only  scratch  the 
window  without  removing  the  dirt. 
The  same  applies  to  film  when  we 
try  to  clean  it  without  putting  it 
through  a  liquid  bath. 

Another  detect  is  the  rain  marks 
on  the  screen,  which  is  caused  by  oil 
and  dirt  combined  gathering  in  the 
scratches  on  the  film.  How  and  why 
does  a  him  become  scratched?  The 
mam  reason  is  that  the  floor  of  the 
inspection  room  which  is  made  of 
cement  is  seldom  free  from  grit.  By 
not  having  proper  equipment  to  in- 
spect the  him,  and  no  control  on  the 
rewind,  the  film  often  runs  over  the 
floor,  and  as  there  is  always  some 
oil  on  the  film,  it  easily  picks  up  any 
grit  with  which  it  may  come  in  con- 
tact. 

An  inspector  or  an  operator  in  the 
projection  booth,  while  looking  for  a 
particular  scene  or  title,  will  unavoid- 
ably spill  the  film  over  the  floor. 
Then,  when  the  film  is  run,  any  grit 
that  may  be  on  it  will  catch  on  top 
of  the  aperture  plate,  which  has  room 
for  less  than  two  thicknesses  of  fim, 
where  it  may  cause  a  scratch  of 
50  to  100  ft.  long,  or  possibly  the 
entire  length  of  the  film,  before  it 
falls  off  or  slips  through  with  the 
film. 

I  might  add  here,  that  the  worst 
time  for  scratching  a  film  is  when  it 
is  new  and  the  emulsion  is  soft.  After 
it  has  been  run  several  times,  the  em- 
ulsion is  hardened  by  the  heat  of  the 
projection  machine;  or  the  emulsion 
can  be  hardened  by  a  buffing  system 
in  the   laboratory. 

We  are  all  trying  to  find  a  method 
of  lengthening  the  life  of  film,  but 
I  believe  that  the  only  way  to  do 
this  is  to  keep  the  film  free  from  oil 
and  dirt.  No  oil  preparation  of  any 
kind  should  be  used  for  softening  the 
celluloid,  because  it  will  also  soften 
the  emulsion  making  it  susceptible 
to  scratches  from  grit  and  dirt  that 
will  stick  to  the  oil. 


Easter  Novelties 

THE  time  is  at  hand  when 
most  exhibitors  who  cap- 
italize seasonal  holidays  will  be 
thinking  of  an  Easter  "wrinkle," 
either  in  the  dress  of  the  house, 
a  souvenir  specialty,  or  a  gala 
program  which  is  enhanced  by 
decorations  and  fixtures  suita- 
ble to  the  occasion.  These 
needn't  incur  great  expense,  as 
is  adequately  proven  by  the  ar- 
ray of  specialties  offered  by  the 
Brazel  Novelty  Co.,  appropri- 
ate for  the  purpose.  This  com- 
pany has  a  wide  range  of  mate- 
rial to  meet  the  various  needs 
of  managers  of  houses,  large 
or  small.  The  equipment  editor 
will  be  glad  to  furnish  an  il- 
lustrated brochure  on  the  sub- 
ject, free  on  request. 


Years  ago  flickering  was  caused  by  poor 
projection  machines  and  poor  operators.  At 
that  time,  people  did  not  care  to  go  to  picture 
shows  because  the  eyestrain  was  too  great. 
Since  that  time,  machines  have  been  per- 
fected, operators  have  become  more  efficient 
and  experienced,  and  flickering  from  this 
source  has  been  eliminated.  But  strange 
to   say   defect   still  exists  on  the  screen. 

Too  much  money  is  spent  in  the  making 
of  a  picture  to  have  such  a  small  but  im- 
portant item  overlooked.  No  cause  should 
now  be  given  for  complaint,  and  no  oppor- 
tunity  for  eyesight   conservation  overlooked. 

In  the  first  run  houses  in  the  cities,  we 
usually  find  other  attractions  besides  the 
film,  so  that  if  the  film  is  not  entirely 
satisfactory,  there  are  other  features  to  make 
up  for  it.  But  the  great  majority  of  the 
public  attend  the  outlying  theaters  or  small 
town  houses  that  have  no  other  attractions 
than  the  moving  pictures.  It  is  to  the  patron 
of  these  houses  that  we  would  particularly 
call   attention. 

When  patrons  have  nothing  but  two  solid 
hours  of  moving  pictures  to  look  at,  we 
should  make  every  effort  possible  to  eliminate 
all  these  defects  on  the  screen  and  protect 
the  eyesight  of  patrons.  With  surprisingly 
little  effort  we  can  accomplish  this  aim.  help 
prevent  flickering  and  cloudy  and  rainy  effects 
thus  saving  the  patrons'  eyes  and  their  good 
disposition,  and  eliminating  exhibitors  com 
plaints    against    the    exchanges. 

This  article  is  written  with  the  basic  idea 
to  help  eliminate  a  most  important  defect  in 
the  industry  and  to  ask  the  co-operation  of 
managers,    operators    and    exchanges. 


Plastograph    Equipping    Lab. 

Ernest  Stern,  president  of  the  Plas- 
tograph Film  Laboratories,  Inc.,  an- 
nounces the  company  is  equipping  a 
film  laboratory  in  Astoria,  Long  Is- 
land. The  company  has  its  New 
York    office    at    130    West    46th    St. 


Motion  Pictures  for  Instruction,  by 
A.    P.    Hollis.     The    Century    Co. 

It  is  with  the  apparent  realization 
that  an  immense  volume  of  appropri- 
ate motion  picture  material  is  avail- 
able for  visual  education  to.  educators 
who  know  not  where  nor  how  to  go 
about  the  proper  selection  of  this  ma- 
terial that  has  led  the  author  to  pre- 
pare this  volume.  Nor  could  the 
commission  of  this  work  have  fallen 
to  better  hands,  for  the  author,  apart 
from  his  talents  for  clear,  interesting 
exposition,  holds  a  Master  of  Science 
degree  to  support  his  scientific  con- 
tentions, and  is  film  editor  of  the  De- 
V  ry   Corporation,   to  boot. 

Thus,  he  has  undertaken,  in  ad- 
dition to  a  consideration  of  the  value 
of  the  motion  picture  as  a  teaching 
instrument,  to  organize  as  compre- 
hensive a  list  as  possible  of  the  vari- 
ous films  which  may  be  secured 
either  by  purchase  or  rental.  Though 
the  number  of  these  lists  precludes 
any  critical  description,  they  are  pre- 
pared in  such  a  way  that  some  no- 
tion of  their  availability  and  char- 
acter can  be  secured. 

Offhand,  it  would  seem  that  school 
superintendents  in  particular  would 
find  the  book  a  valuable  aid. 

With  the  handwriting  already  long 
on  the  wall  as  to  the  increasing  ef- 
fectiveness of  motion  pictures  as  an 
educational  instrument  in  both  school 
and  theater,  and  with  the  steadily 
advancing  interest  in  preparing  spe- 
cial programs  for  children,  a  book  of 
this  kind  fills  a  very  definite  and 
important  niche.  The  theater  man- 
ager, too,  may  see  in  it  an  instrument 
for  determining  the  needs  of  school 
group  showings,  and  thereby  pro- 
mote new  and  valuable  relations  with 
his   community. 


Features  Reproduco  Organ 

Wisconsin  Rapids,  Wis. — The  new 
Palace,  which  has  recently  undergone 
improvements,  has  given  its  shows 
added  prestige  by  the  installation  of 
a  $5,000  two-manual  Reproduco  Pipe 
Organ. 


!■•"•   >   i   »n»   i   m  ■ii«ii«l.«..«..«..«M«..«il«l.«..».i«..«.i« 

QUALITY   PRINTS 
Titles  and  Negative  Developing 

Release  Printing 
U.    S.    Film    Laboratories,    Inc. 

Hudson  Heights,  N.  J. 

Palisades    3678 


If  You  Are  in  the 


Market  for  Any  Kind  of 

MOTION  PICTURE 
APPARATUS 

CONSULT    US  AND    SAVE 

MONEY 

SEND   J>OR  OUR  PRICE  LIST 

u/tuociGHBys 

▼▼110  West   32"-dSr..NewyorK.N.y."* 

n  Phone    Penna.    6564 

Motion  Picture  Department 


THE 


Sunday,  April  3,   1927 


-c&mk 


DAILY 


11 


Presen  tations 


By  CHARLES  P.  HYNES 


How  B'way  Does  It 

Capitol 

An  appropriate  opening  was  the  "Overture 
1812"  of  Tchaikovsky,  the  heavy  orchestra- 
tion fitting  in  nicely  with  the  feature,  "The 
Fire  Brigade."  Joyce  Coles  and  John  Trie- 
sault  were  the  principals  in  "Moths  and 
Flame"  assisted  by  the  Chester  Hale  Girls. 
The  setting  was  simple  but  effective,  with  an 
immense  white  candle  center  stage  against 
black  drapes.  Before  the  lighted  candle  the 
"moths"  in  gorgeous  costumes  with  filmy 
drapes  danced,  getting  over  nicely  the  sym- 
bolism of  the  offering.  In  fact  they  were  so 
gorgeous  in  their  filmy  wings  of  vari-colors 
that  they  more  resembled  beautiful  butterflies. 
Triesault  as  the  Demon  of  the  Flame  sprang 
from  the  candle  and  with  Joyce  Coles  gave 
a  splendid  interpretive  dance.  The  finale 
came  with  the  wilting  of  the  moth,  who  is 
carried  by  the  Demon  back  to  the  lighted 
candle.  Class  production  done  with  fine  art- 
istry throughout.  A  prologue  for  the  feature 
was  called  "Fire  Fighters,"  with  the  Chester 
Hale  Girls  in  natty  "firemen"  uniforms  exe- 
cuting snappy  drill  formations  that  got  a  big 
hand. 


Paramount 

The  Paramount's  current  program  opens 
with  a  short  prelude  by  the  orchestra  with 
the  news  weekly  following  immediately  after. 
The  Dennis  Sisters,  a  musical  trio,  are  offered 
next  in  a  piano  and  vocal  number.  The  young 
women,  attired  in  evening  gowns,  are  grouped 
about  a  grand  piano,  placed  in  the  center  front 
of  the  stage.  Red  velvet  curtains  are  draped 
across  the  back  with  floor  torches  and  one 
or  two  attractive  chairs  the  only  other  fur- 
nishings. The  songs  are  "In  Roseland  with 
You"  with  a  refrain  of  "Love  Sends  a  Little 
Gift  of  Roses,"  also  "Dear  Old  Pal."  Jesse 
Crawford's  organ  novelty  continues  the  pro- 
gram presenting  "A  'Blue'  Concert"  with 
Crawford  playing  George  Gershwin's  "Rhap- 
sody in  Blue."  Mrs.  Jesse  Crawford,  at  a 
console  upon  the  stage,  plays  her  own  compo- 
sition, a  waltz,  called  "Blue."  John  Philip 
Sousa  and  his  band  is  the  Paramount's  dis- 
tinguished artist  this  week.  The  band  occu- 
pies the  full  stage  with  red  velvet  curtains 
covering  the  side,  and  back.  The  program 
opens  with  the  well  known  "Washington  Post 
March,"  by  Sousa,  followed  by  "The  Lost 
Chord,"  Sullivan,  cornet  solo  played  by  John 
Dolan;  next  a  vocal  solo,  "Italian  Street 
Song,"  by  Herbert,  sung  by  Marjorie  Moody, 
soprano.  The  stirring  Sousa  march,  "The 
Stars  and  Stripes  Forever,"  conclude  the  pro- 
gram. 


Roxy 

An  organ  concert  featuring  the  triple  con- 
soles opened  the  bill  with  "Pomp  and  Cir- 
cumstance" and  selections  from  "Oh  Kay." 
Erno  Rapee  directed  the  overture,  "Thirteenth 
Hungarian  Rhapsody,"  which  set  the  key- 
note for  the  entire  presentation.  The  Vita- 
phone  followed  with  the  quartet  from 
"Rigoletto."  Followed  a  ballet  number  with 
Gambarelli  giving  a  splendid  interpretation  of 
"The  Swan,"  assisted  by  the  Roxy  chorus. 
An  original  note  was  struck  with  "Barrack 
Room  Ballads,"  featuring  a  male  chorus  of 
some  forty  odd  with  a  typical  set  of  an  of- 
ficers' mess  in  India,  the  chorus  dressed  in 
the  striking  red  of  the  British  "Tommies." 
The  presentation  was  a  tabloid  edition  of 
Victor  Herbert's  "Fortune  Teller,"  notable 
for  its  color  setting  and  variety  of  costuming. 
Five  numbers  were  given,  the  best  of  them 
being  "Hungarian  Hussars,"  with  John  Rod- 
denberry  and  chorus.  The  finale  for  the  first 
scene  was  "Pierroting  and  Coquetting,"  with 
the  ballet  corps  and  chorus,  made  very  im- 
pressive with  a  gradual  fade-out  as  the  scrim 
fell.  Opened  up  with  dull  red  lights  on  the 
second  scene,  a  gypsy  camp  in  Hungary. 
This  embraced  twelve  numbers.  The  most 
colorful  of  these  numbers  was  "Czardas,"  em- 
ploying the  chorus  and  ballet  led  by  Stanbury. 


Standard 

VAUDEVILLE 

'  for  Motion  Picture  Presentation 

The  FALLY  MARKUS 

VAUDEVILLE  AGENCY 

Lackawanna  7876 
1S79  BROADWAY,  NEW  YORK  CITY 


Strand 

Opened  with  a  production  bit  called  "Or- 
ientale,"  starting  with  a  color  "prelude  by 
the  orchestra.  As  the  selection  concludes, 
curtain  rises  showing  the  ballet  corps  grouped 
on  a  dais  covering  entire  stage.  At  top  of 
steps  is  Edward  Albano,  baritone,  dressed  as 
an  Eastern  ruler,  who  sings  "Yasmin."  This 
is  followed  by  an  Oriental  dance  by  the 
ballet  with  Mile.  Klemova,  Nikolas  Daks  and 
George  Kiddon  as  principals.  Colorful  cos- 
tumes feature  the  offering.  Frederic  Frad- 
kin,  violinist,  plays  three  popular  numbers 
and  an  old  ballad  without  scenic  setting.  This 
is  followed  by  "The  Happiness  Boys,"  radio 
performers.  They  work  with  a  good  stage 
set  of  an  illuminated  green  screen  with  a 
flash  back  drop  of  vivid  red — very  effective 
contrast.  The  pianist  is  on  a  raised  plat- 
form. They  give  a  popular  skit  of  chatter 
and  popular  songs.  The  prologue  is  especially 
designed  for  "Long  Pants,"  the  feature.  It 
shows  Pauline  Miller  and  Robert  Stickney 
working  before  a  large  tree  set  center  stage, 
which  is  framed  in  an  effective  setting.  Miss 
Miller  sings  "When  Love  Is  Young,"  after 
which  Stickney  rises  from  his  seat  high  up 
in  the  tree,  disclosing  that  he  is  on  enormous 
stilts.  His  costume  is  that  of  Harry  Lang- 
don  in  the  picture,  and  he  gets  over  a  fine 
impersonation.  He  does  a  novelty  Black 
Bottom  on  his  stilts  that  is  the  surprise  punch 
of  the  entire  show.      He's   good. 


Present-  O-  Grams 

Briefly    told   ideas    for    presenta- 
tions from  all  parts  of  the  country. 
We  invite  you  to  send  yours. 
"The  Sea  Tiger" 
(First  Nat'l) 

In  presenting  a  prologue  or  stage  act  with 
this  picture,  it  should  follow  the  suggestion  of 
the  street,  fair  or  carnival,  with  the  strong 
man  showing  his  prowess  by  balancing  a  man 
on  his  hands,  jugglers,  a  street  fakir  and  some 
dancers,  with  an  ever  present  "barker"  her- 
alding each  act  as  the  juggler  displays  his 
skill,  the  Spanish  senorita  does  her  dance 
to  some  lively  Spanish  air,  the  fakir  shows 
some  clever  card   manipulation   or  other   trick. 

The    feature   of    the    act    should    be    a    man 


William  Morris  William  Morris.  Jr. 


m 


William  Morris  Agency 

1560  B'wav  Brv.  1637-8-9 

Accredited  World's  Foremost  Agency 


ARTHUR  SPIZZI 

AGENCY,  INC. 
Booking    the    Better    Picture 

Theatres 

Attractions  and  Presentations 

1560   Broadway  New  York 

Bryant  0967-8 


AMALGAMATED 
VAUDEVILLE  AGENCY 

(Attractions  for 
!3f     Picture  Theatres 

Standard   Vaudeville     Acts 


1600  Broadway,  New  York  City 

Phone  Penn.    3580 


and  woman  dancer  attired  much  after  the 
fashion  of  Milton  Sills  and  Mary  Astor  in 
"The  Sea  Tiger."  If  possible  they  could  do 
a  brief  dance  number,  then  sing  a  verse  of 
some  well  known  Spanish  tune  and  then  fin- 
ish their  "turn"  with  a  very  rapid  whirling 
Spanish  dance  that  would  cause  the  other 
folks  on  the  stage  to  crowd  in  and  cheer 
as  the  lights  dim  out  and  the  curtain  drops 
and  the  picture   is  flashed  on  the  screen. 

Or,  if  a  more  modest  presentation  is  de- 
sired, a  man  dressed  in  Spanish  costume  play- 
ing his  guitar  and  singing  a  love  song  to  a 
senorita  seated  on  a  wall,  window-sill  or  bal- 
cony should  suffice  to  get  the  audience  into 
the  mood  for  proper  receptivity  of  a  picture 
of  this  character. — Suggested  by  First  Na- 
tional.   

"The   Demi-Bride" 

Arranged  to  have  a  real  we  iding 
reiemony  performed  on  the  stage. 
The  couple  were  quite  prominent  m 
local  circles.  Merchants  united  in 
giving  them  a  bridal  shower.  The 
management  presented  the  couple 
with  a  gift  of  a  week's  residence  as 
guests  at  the  La  Tosca  Hotel  in  Los 
Angeles. — Granada,   Ontario,    Cal. 


"Flesh  and  the  Devil" 

A  beautiful  window  set,  with  a 
large  French  window  at  center  back, 
with  a  garden  view,  formed  the  set- 
ting for  a  woman  in  evening  dress 
and  a  man  in  uniform.  They  sang 
"Deep  in  My  Heart."  The  prologue 
faded  right  into  the  picture. — Fred 
Clary,   Stillman,    Cleveland. 

Spokane  House  Changes  Policy 

Spokane,  Wash.  — •  Will  Starkey, 
president  of  Starkey  Theaters  Co., 
has  inaugurated  a  new  policy  at  the 
Hippodrome.  Vaudeville  has  been 
discontinued,  replaced  by  a  twice 
weekly  change  of  first  run  pictures  at 
a  straight  25  cent  admission,  with  a 
continuous   schedule. 


And  That's  That 


By  PHIL  M.   DALY 


JAY  EMANUEL  of  the  Philadel- 
phia Metro-Lynch  exchange  is 
using  everything  pertaining  to  the 
fire  department  except  the  chief's 
helmet  in  exploiting  "The  Fire  Brig- 
ade."   

//  the  government  keeps  sending 
marines  to  China,  there'll  be  none 
left  to  exploit  "Tell  It  to  the 
Marines." 


Marco,  he  of  the  west  coast  pre- 
sentation idea,  recalled  his  last  stage 
appearance  here  when  he  and  his 
sister,  Fanchon,  appeared  in  their 
own  revue,  "Sunkist,"  at  the  Globe. 
Incidentally,  Paul  Ash,  the  presenta- 
tion king  of  Chicago,  was  in  the  cast. 
Marco  modestly  admits  that  several 
more  Paul  Ash's  are  in  the  making 
under  his  tutelage.  He  is  indeed 
proud  of  his  pupil,  Paul. 

Fourteen  years  ago,  Hal  Roach,  an 
actor  who  had  been  doing  his  stuff 
as  an  extra  had  $3,750  and  an  idea. 
Recently,  he  listed  his  assets  as  $2,- 
750,000  for  bankers  underwriting 
his  new  $800,000  stock  issue.  Who 
says  there  is  no  romance  in  the  short 
subject  field? 


Max  Davidson  Buys  Olympia 

Bristol,  Conn. — The  Olympia  has 
been  bought  by  Max  Davidson  of 
Norwich. 


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41 


11 


POTEMKIN 

Cast  of  5,000 
The  Sensational  Russian  Film 


"Remarkable  picture." — N.   Y.  Times. 

"Greatest  film." — Herald-Tribune. 

"Finer  than  'Variety.'  " 

— S.  Jay  Kaufman,  Eve.  Telegram. 

"A  moving  and  illuminating  drama." 

— Theodore  Dreiser. 
"Magnificent."—  Fannie  Hurst. 

"Greatest  film  ever  made." — Emil  Jannings. 

— Max  Reinhart. 

Now  Released  After  a  Successful  Broadway  Run 

For  dates  and  bookings  apply  to 


AMKINO  CORPORATION 

723  Seventh  Avenue 

12th  Floor  New  York  City 

Phone:  Bryant  7678 

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THE 


12 


JPB0"* 


DAILY 


Sunday,   April  3,   1927 


Short  Subjects 


"Portugal  Today"— Fox  Variety 

Interesting   and  Educational 

Type  of  production 1  reel  variety 

The  stay-at-home  traveller  could 
ask  for  nothing  more  educating  than 
the  Fox  Varieties  which  bring  the 
beauties  of  far  off  countries  before 
the  eyes  of  the  less  fortunate  numbers 
who  depend  upon  the  screen  for  their 
knowledge  of  how  the  other  half 
looks  and  lives.  Portugal,  the  old  and 
the  new  of  it,  is  offered  in  a  variety 
of  angles  of  interest,  all  attractively 
pictured  and  fittingly  described  by 
accompanying   titles.      First   rate. 


"The   Haunted   Homestead" 
Mustang-Universal 

Nifty  Fisticuffs 
Type  of  production.  .2  reel  Western 
Take  an  old  house,  suspected  of 
being  haunted,  people  it  with  an  ec- 
centric cornet  plaver  and  his  pretty 
daughter,  add  a  few  bandits  and  throw 
in  a  handsome,  hardfisted  young  gal- 
lant, and  you  have  the  familiar  ma- 
terial out  of  which  the  plot  is  fash- 
ioned. Nevertheless,  it  is  done  well 
and  the  customers  get  some  corking 
riding  and  slam-bang  fist  fight  to 
boot.     Satisfactory  entertainment. 


"Duck  Soup"— Roach— Pathe 

Entertaining  Stuff 

Type  of  production 2  reel  comedy 

There  is  a  lot  of  fun  and  no  little 
drollery  in  the  antics  of  two  vaga- 
bonds of  the  gentlemanly  school,  hide 
in  an  ornate  mansion  whose  owner 
has  left  for  Africa.  They  take  pos- 
session of  the  house  and  are  on  the 
verge  of  selling  it  to  Lord  and  Lady 
Tinlewister,  when  the  owner  returns. 


"Duck    Out" — Bobby    Vernon 

Educational 

Good  Gags 
Type  of  production. .  .2  reel  comedy 
A  magician's  act  on  the  stage  is 
the  setting.  Bobby  Vernon  and  his 
girl  volunteer  as  assistants.  The  fun 
is  built  around  the  efforts  of  Bobby 
to  assist  the  magician.  It  is  the  kind 
of  a  role  in  which  the  comedian  shows 
to  advantage.  Some  good  gags  and  a 
climax  of  fast  action  make  this  pleas- 
ing entertainment. 


"Crowd   Bait,"  Rice-Pathe 

Pictorially  Interesting 

Type    of   production 1    reel    sport 

magazine 
This  has  definite  entertainment 
values,  for  it  has  been  shrewdly  made 
up,  with  a  title  nothing  more  than 
a  peg  on  which  to  hang  the  scenes 
of  crowds  at  baseball  games,  football 
clashes,  tennis  matches,  horse-racing 
etc.  Woven  together,  these  scenes 
make  a   satisfactory  unit  of  interest. 


"Quiet   Please"— Cameo 
Educational 

Rates  Poor 
Type  of  production. .  .1  reel  comedy 
Hubby  is  a  saxophone  player,  and 
around  this  fact  is  built  the  whole 
idea.  There  is  nothing  in  the  way  of 
gagging  or  comedy  slants  to  save 
this  from  being  a  dreary  number.  A 
few  good  gags  might  have  saved  it. 


DAILY  UPS  WHICH  MEAN  OOUABS  FOB  SMOWMEN 


"the  Fire  Brigade" 
(M-G-M) 
The  first  fire  engine  used  in  this 
city  30  years  ago,  was  dug  up.  This 
engine  was  put  on  display  in  front 
of  the  theater  ten  days  in  advance  of 
showing.  One  of  the  latest  pumping 
machines  of  today  was  placed  on  op- 
posite side  with  copy  reading:  "What 
it  was  thirty  years  ago  in  St.  Peters- 
burg and  what  it  is  today  in  St. 
Petersburg.  See  the  greatest  fire  pic- 
ture ever  made" — "The  Fire  Brigade." 
— Chas.  H.  Amos,  Florida,  St.  Peters- 
burg,  Fla. 


"The  Kid  Brother" 
(Paramount) 
A  big  10-foot  air-brush  head  of 
Lloyd  was  hung  in  the  lobby,  with 
two  large  signs  on  each  side  reading. 
"Harold  Lloyd"  and  "The  Kid 
Brother."  In  addition  to  regular 
twenty  24-sheet  stands,  made  use  of 
10  additional  ones  and  used  them  all 
for  two  weeks  prior  to  the  opening 
and  during  the  run. — Walter  League, 
Victory,   Denver. 


"The  Lunatic  at  Large" 
(First  Nat'l) 
A  peanut  tied  to  an  ordinary  ad- 
dress tag  was  delivered  to  patrons. 
The  card  was  self  explanatory,  the 
printing  stating  that  another  nut  was 
Leon  Errol  in  "The  Lunatic  at 
Large."  It  gave  a  slightly  different 
touch  to  the  usual  advance  notice. — 
Avon,  Utica,  N.  Y. 


"McFadden's  Flats" 
(First  Nafl) 

Tie  up  with  high-grade  furniture 
company.  Exchanged  25  passes  for 
furniture  prizes  in  connection  with 
construction  contest  run  in  the  Led- 
ger Dispatch.  Portsmouth  Star  used 
the  joke  contest  supplied  by  First  Na- 
tional's exploitation  department.  Built 
a  "brick"  lobby  of  bristol  board.  Very 
fine  effect. — Harry  Stearn,  Norva, 
Norfolk,  Va. 


"The    Scarlet   Letter" 
(M-G-M) 

A  printed  invitation,  quoting  the 
endorsement  of  the  Federated  Coun- 
cil of  Churches,  was  mailed  to  every 
minister,  as  well  as  to  all  the  teach- 
ers in  the  public  schools.  The  in- 
vitation to  the  teachers  suggested 
that  mention  be  made  of  the  picture 
to  the  nupils. — Stanley  Chambers, 
Palace,  Wichita,   Kans. 


"With    Will    Roeers   in    Dublin" 
(Pathe) 

One  week  in  advance  attention  was 
attracted  with  elaborate  lo'ibv  sign. 
This  was  followed  with  heavy  news- 
paper advertising.  In  the  marouee 
and  Hsfhts  directlv  over  box-office, 
Rogers  was  again  flashed  in  display. 
In  front,  a  novel  8x3  cut-out  an- 
nounced: "With  Will  Rogers  in  Dub- 
lin." In  front,  in  the  regular  three- 
sheet  poster  frames  there  was  in- 
serted nictorials  of  Rogers  announc- 
ing Will  Rogers  in  his  first  European 
travelogue.  In  addition.  50  stills  ad- 
vertising the  "Poet  Lariat"  were 
nlaeed  in  various  lohbv  disnlav 
frames. — Toe  Plunkett,  Strand  Thea- 
ter, New  York. 


The  Week's  Headlines 


Monday 

Opposition  develops  among  exhibitors  to  pre- 
sentation of  roadshow  productions  in  legi- 
timate theaters,  with  protest  expected  to  be 
made  at  M.P.  T.  iO.  A.  convention. 

Frank  Rembusch,  president  of  Indiana  ex- 
hibitor unit,  presses  his  charge  against  Hays 
association  policies  before  Attorney  General 
Donovan  at   Washington. 

Various  companies  prepare  schedules  for  an- 
nual sales  conventions,  forecasting  the  earl- 
iest   selling    season    on    record. 

British  committee  making  survey  preparatory 
to  establishing  an  association  modeled  after 
the   Will   H.    Hays  organization. 

Tuesday 

S.  R.   Kent  extends  contract  as  general  man 
ager  of   Paramount   for   five  years,  his  pres- 
ent contract  still  having  18  months  to  run. 

United  Artists  is  elected  to  membership  in 
Hays  association  at  the  annual  meeting, 
with  Joseph   M.   Schenck  named  a  director. 

The  Department  of  Justice  at  Washington 
promises  Frank  J.  Rembusch  a  thorough 
investigation  of  his  charge  that  the  Hays 
organization  is  operating  in  restraint  of 
trade. 

Abolishment  of  the  double  feature  program 
will  be  attempted  at  the  annual  meeting 
of  the  Northwest  Exhibitor  unit  to  hold 
convention   at   St.   Paul  May   2,  3,  and  4. 

Wednesday 

Exhibitors  with  independent  houses  in  Greater 
New  York  territory  report  discussing  coali- 
tion with  Publix;  100  houses  to  join  pool: 
Sam  Katz  denies  knowledge  of  reported 
move. 

Famous  adopts  the  new  name  of  Paramount 
Famous  Laskv  Corp.  to  enable  the  organi- 
zation to  capitalize  on  the  advertising  of 
the    Paramount    brand    name. 

"The  Big  Parade"  will  pass  1.000th  perform- 
ance at  the  Astor  April  2,  breaking  all 
film   records. 

Estimate  of  the  "Wall  St.  News"  indicates 
annual  statement  of  Fox  Film  for  1926 
will  show  net  income  of  $6. 75  a  share  on 
the  500.000  shares  of  Class  "A"  and  Class 
"B" 

J.  T.  McCarthy,  whose  organization  is  hand- 
ling "The  Big  Parade"  and  "Ben  Hur." 
answers  exhibitors*  argument  against  em- 
ploying legitimate  theaters  for  roadshow 
productions. 

Thursday 

Report  states  Fox  Theater  Corp.  will  httild 
Roxy  theater  in  Chicago,  thus  making  three- 
cornered  competition  between  Balaban  & 
Katz  loop  houses  and  the  proposed  Cooney 
house. 

Universal's  revised  program  for  1927-28  in- 
cludes 67  features  and  more  than  600  reels 
of  short  subjects  scheduled,  involving  $15.- 
500.000. 

Pictures  in  school  unfair  and  illegal,  Remidji. 
lvTtpn  court  rules  in  granting  permanent 
iniunctinn  against  Park  Rapids  school  hoard. 

Decision  of  Federal  Trade  Commission  in 
long  pending  Paramount  case  expected  soon 
as  n»«r  members  of  commission  have  about 
completed  study  of  case. 

Friday 

A^olnh  7nkor  declares  at  annual  stock  meet- 
ing Paramount's  net  earnings  for  the  current 
vent-  will  show  a  substantial  increase  over 
1026. 

Prospectus  in  new  bond  issue  floated  bv 
T.oew's  Theater  and  Realty  Corp.  states 
that  the  stock  of  T.eow's.  Tnc.  at  market 
nrice  of  March  15  had  a  value  approximat- 
ing   «fi4  97->  775 

De  Forest  Phonofilm  is  preparing  to  make 
installations  of  apparatus  on  extensive  scale. 

Control  of  TJfa  secured  by  Dr.  Alfred  Hngen- 
herg,    to    obtain    power. 

Saturday 

Coal  strike  in  mid-west  expected  to  hit  at- 
tend inee. 

Fi"t    National's    1926   net   is    $1032. 655. 

"U"    planning   to    build    up    Indiana    circuit. 

Stage  set  for  A. M.P. A.  Annual  Dinner  to- 
night. 

National   Theater   Supply  earns   $716,398. 

Final    steps   in    Pathe-P.D.C.    merger   near. 


STATEMENT     OF     THE     OWNERSHIP, 
MANAGEMENT,  CIRCULATION,  ETC. 
REQUIRED    BY    THE    ACT    OF    CON- 
GRESS   OF   AUGUST    24,    1912. 
Of  "THE  FILM   DAILY,"   published  daily 
at    New    York,    N.    Y.,   for   April    1,    1927. 
State  of    New    York,     )        . 
County  of   New   York,  \     ' ' 

Before  me,  a  notary  public,  in  and  for  the 
State  and  County  aforesaid,  personally  appeared 
Donald  M.  Mersereau,  who,  having  been  duly 
sworn  according  to  law,  deposes  and  says  that 
he  is  the  Business  Manager  of  "THE  FILM 
DAILY,"  and  that  the  following  is,  to  the 
best  of  his  knowledge  and  belief,  a  true  state- 
ment of  the  ownership,  management  (and  if  a 
daily  paper,  the  circulation),  etc.,  of  the 
aforesaid  publication  for  the  date  shown  in 
the  above  caption,  required  by  the  Act  of 
August  24th,  1912  embodied  in  Section  443, 
Postal  Laws  and  Regulations,  printed  on  the 
reverse    of    this    form,    to   wit: 

1.  That  the  names  and  addresses  of  the 
publisher,  editor,  managing  editor,  and  busi- 
ness  manager   are: 

Publisher:  John  W.  Alicoate,  1650  Broad- 
way, New  York.  N.  Y. ;  Editor,  Maurice  D. 
Kann,  1650  Broadway,  New  York,  N.  Y. ; 
Managing  Editor,  Maurice  D.  Kann,  1650 
Broadway,  New  York,  N.  Y. ;  Business 
Manager,  Donald  M.  Mersereau,  1650  Broad- 
way,  New  York,   N.   Y. 

2.  That  the  owners  are:  "Wid's  Films 
&  Film  Folk,"  Inc.,  1650  Broadway,  New 
York,  N.  Y. ;  John  W  Alicoate  1650  Broad- 
way, New  York,  N.  Y.J  Pearl  Dannenberg, 
1650  Broadway,  New  York,  N.  Y.;  Addie 
Dannenberg,  1650  Broadway,  New  York,  N. 
Y. ;  Edna  Sussman,  1650  Broadway,  New 
York,   N.   Y. 

3.  That  the  known  bondholders,  mortga- 
gees and  other  security  holders  owning  or 
holding  1  per  cent  or  more  of  total  amount 
of  bonds,  mortgages,  or  other  securities  are: 
None. 

4.  That  the  two  paragraphs  next  above, 
giving  the  names  of  the  owners,  stockholders, 
security  holders,  if  any,  contain  not  only  the 
list  of  stockholders  and  security,  holders  as 
they  appear  upon  the  books  of  the  company, 
but  also  in  cases  where  the  stockholder  or 
security  holder  appears  upon  the  books  of  the 
company  as  trustee  or  in  any  other  fiduciary 
relation,  the  name  of  the  person  or  corpora- 
tion for  whom  such  trustee  is  acting,  is  given 
also  that  the  said  two  paragraphs  contain 
statements  embracing  affiant's  full  knowledge 
and  belief  as  to  the  circumstances  and  con- 
ditions under  which  stockholders  and  security 
holders  who  do  not  appear  upon  the  books 
of  the  company  as  trustees,  hold  stock  and 
securities  in  a  capacity  other  than  that  of  a 
bona  fide  owner;  and  this  affiant  has  no  rea- 
son to  believe  that  any  other  person,  associa- 
tion, or  corporation  has  any  interest  direct  or 
indirect  in  the  said  stock,  bonds  or  other 
securities  than  as  so  stated  by  him. 

5.  That  the  average  number  of  copies 
of  each  issue  of  this  publication  sold  or  dis- 
tributed, through  the  mails  or  otherwise,  to 
paid  subscribers  during  the  six  months  pre- 
ceding  the    date,    shown    above    is    5272. 

DONALD  M.  MERSEREAU, 
Business  Manager. 
Sworn    to    and    subscribed    before    me    this 
1st  day  of   April,   1927. 

(Seal)     Florence  C.  Lyons. 
(My   commission   expires    March   30th,    1928.) 

;«■■■■>  ».»>n»,,»  i  i  »  ».  >  >  i  i  .  » 


ANSWERS 

(The  Film  Daily 
Question  Box) 


••       ■         •  ■■•■'•         ■      l«..«..«M«..«l.«.. 


1.  4  per  cent. 

2.  Williamson  Bros.  First  sub- 
marine film  was  made  by  them  in 
1913. 

3.  About  175  features  and  350 
short  subjects. 

4.  Adolph  Zukor,  D.  W.  Griffith, 
Marcus  Loew,  Will  H.  Hays,  Jesse 
Lasky,  Sidney  R.  Kent,  Carl  Laem- 
mle,  Joseph  M.  Schenck,  William 
Fox,  S.  L.  Rothafel,  Richard  A. 
Roivland  and  Sam  Katz. 

5.  Strand,  Rialto,  Liberty,  Lyric, 
Palace,  Star  and  Gem. 


Boylan  to  Title 
Malcolm  Stuart  Boylan  is  expected 
to  come  to  New  York  to  title  "The 
Joy   Girl"   now   being  completed   for 
Fox  by  Allan  Dwan. 


Preordained 

" —  the  final  result  of  the  motion  picture 
on  the  screen  was  preordained  from  the 
day  that  Edison  got  his  first  sample  of 
Eastman  film."* 

That  was  in  1889.  And  today  the  film 
that  made  motion  pictures  practical  is  the 
film  that  makes  the  most  of  the  cinema- 
tographer's  art  and  carries  all  the  quality 
through  to  the  screen — Eastman  Film. 

*Page  209  "A  Million  and  One 
Nights,  the  History  of  the  Motion 
Picture" — by  Terry  Ramsaye. 


EASTMAN   KODAK  COMPANY 

ROCHESTER,  N.  Y. 


PATHE 


Sti©uI#rArms 

re-issue 

Went  So  Big  At  Finhelstein  and  Ruben  9s  State  in 
Minneapolis  That  It  Has  Been  Booked 
Over  Entire  Circuit! 


A  laughing  riot  at  the  Strand,  New  York, 
beginning  February  26th. 

The  same  at  Balaban  and  Katz's  Roose- 
velt, Chicago,  beginning  February  28th. 
Booked    also    by    Rowland   and    Clark 
Circuit. 

Libson  Theatres,  Cincinnati  and  Dayton. 
James  Theatre,  Columbus. 
Alamo  Theatre,  Louisville,  Etc.,  Etc. 

"We  played  'Shoulder  Arms'  in  its  world 
premiere  revival  to  the  most  colossal 
business  in  the  history  of  our  theatre." 

Ike  Friedman,  President, 
Akron  Theatres  Co.,  A/<ron,  O. 

Pafhepicture 


TRADE 


TS 


MARK. 


3fe  NEWSPAPER 
o/  FILMDOM 


ALL  THE  NEWS 
ALL  THE  TIME 


VOL.  XL     No.  3 


Monday,  April  4,   1927 


Price  5  Cents 


[       Grainger 

IT  NOW  appears  that  those 
who  are  in  a  position  to  say 
what  shall  be  done  at  First 
National  are  casting  roses  at 
James  R.  Grainger.  'Tis  said 
they  look  with  covetous  glances 
upon  him  as  an  aggressive  figure 
well  suited  for  their  purposes — 
Grainger  and  Bill  Fox  being 
willing. 

Grainger,  as  you  may  know,  is 
irksome  in  a  swivel  chair.  The 
Pullman  Company  supplies  him 
with  offices.  He  confers  while 
he  travels.  He  journeys  by  night 
and  sells  by  day.  Twenty-six 
weeks  of  every  year  find  him  out 
in  the  territory.  It  brings  re- 
sults. Grainger  aiid  some  others 
have   found  that  out. 

The  Fox  Gross 

It's  two  years  since  Jimmy  joined 
Fox.  Carrying  the  story  back  fur- 
ther than  that,  it  is  not  amiss  to  say 
here  that  in  the  old  Goldwyn  days 
he  rolled  up  some  pretty  grosses  for 
some  not  unusual  pictures.  At  Metro, 
he  continued  his  rollicking  sales  ca- 
reer. 

Then  he  clasped  hands  again  with 
Winnie  Sheehan  and  re-entered  the 
Fox  fold.  From  that  time  on,  the 
Fox  business  persisted  in  cutting 
fancy  capers.  If  you  don't  think  that 
organization  has  had  a  successful 
year,  a  record  year  in  fact,  glance 
over  the  annual  statement  which 
shows  a  net  of  $3,030,926. 

Grainger  is  happy.  He's  the  boss 
at  Fox  when  selling  is  discussed. 
It  means  lots  to  have  a  free  hand. 
For  these  and  other  reasons,  it  would 
appear  by  way  of  forecast  a  safe  pre- 
diction to  make  that  Grainger  will 
stay  with  Fox. 

"Resurrection ' ' 

A  dramatic  story,  well  nigh  tragic, 
but  splendidly  picturized  and  magnifi- 
cently portrayed.  Edwin  Carewe  di- 
rected and  mighty  well,  too.  It  is 
Dolores  Del  Rio's  picture.  She  earns 
and  achieves  stardom  by  her  work. 
Her  performance  is  the  most  telling 
we  have  seen  in  many  months. 

Rod  La  Rocque,  carrying  further 
the  promise  made  by  his  fine  work 
in  "Gigolo,"  is  excellent.  Here's  an 
actor  who  can  act.  We  confess  to 
surprise,  for  never  did  we  believe  La 
Rocque  had  the  appreciation  of  and 
ability  in  histrionics  which  his  work 
reveals. 

KANN 


B.  &  K.  ENTRENCH  AS 
CHICAGO  'WAR'  LOOMS 


Deal  Under  Way  to  Pur- 
chase Three  Andrew 
Karzas  Houses 

Chicago — Rumblings  of  impending 
theater  "war"  in  Chicago  finds  Bala- 
ban  &  Katz,  Publix  subsidiary,  en- 
trenching in  the  local  suburban  field. 
With  a  Roxy  theater  reported  sched- 
uled for  the  loop,  making  Fox  a 
strong  factor  in  the  local  situation, 
and  Cooney  Brothers  scheduled  to 
build  a  loop  first-run,  the  local  the- 
ater field  is  to  undergo  a  radical 
change  during  the  next  few  months. 
These,  moves,  it  is  stated,  are  the 
forerunner  of  others  now  under  con- 
sideration. 

In   a  move  to  solidify  its  position, 

(Continued   on  Page  2) 


Aiding  Glean  Up 

Theaters  and  exchanges  of  the 
South  are  co-operating  in  Fire  Pre- 
vention Clean  Up  Week,  which  gets 
under  way  today.  The  event  will  be 
observed  in  northern  states  the  last 
lwo  weeks  in  April  and  in  Canada 
the   first  half  of  May. 

During  the  observance,  the  industry 
(.Continued    on    page    i) 

18  from  Excellent 

Eighteen  pictures  will  comprise  the 
output  of  Excellent  Pictures  for  next 
season.  With  this  announcement 
from  Samuel  Zierler  comes  the  state- 
ment that  Louis  Baum  has  joined  the 
company  as  first  vice-president. 
While  giving  his  entire  time  to  Ex- 
cellent, Baum  states  there  will  be  no 

(Continued   on   Page   2) 

AJVLPTATlSrilliant 

Saturday  night's  A.  M.  P.  A.  revel 
realized  the  brightest  predictions  of 
those  who  worked  to  make  it  a  me- 
morable affair  of  pleasure  and  dis- 
tinction. A  capacity  attendance  of 
1,000  respo'nded  enthusiastically  to 
the  various  innovations,  enhanced  in 
interest  by  the  presence  of  Secretary 
Hoover,  diplomatic  notables  and 
screen  stars. 


Katz  Praises  Chains 

Cambridge,  Mass. — Development  of 
chain  theaters  has  been  "the  very  best 
thing  imaginable"  for  the  theater  as 
a  community  institution,  Sam  Katz, 
Publix  president,  declared  before  the 
Harvard  Graduate  School  of  Business 
Administration.  He  reiterated  his  as- 
sertion that  formation  of  large  cir- 
(Continued  on  Page  2) 


Grainger  Favored  as  Head 
of  Sales  at  First  National 


Denied 

"I  can't  understand  how  such 
a  story  has  been  circulated," 
said  James  R.  Grainger  on  Sat- 
urday relative  to  the  report  that 
he  has  been  approached  to  head 
the  First  National  sales  depart- 
ment. "My  association  with 
Mr.  Fox  and  Mr.  Sheehan  is 
most  pleasant.  I  am  happy  in 
my  present  post.  Aside  from 
these  considerations,  my  con- 
tract has  some  time  to  run.  In 
view  of  these  circumstances,  it 
is  difficult  to  imagine  how  re- 
ports regarding  a  change  in  af- 
filiation have  sprung  into  be- 
ing." 


EOX  EARNS  $3,030,926 
IN  '26  EOR  NEW  HIGH 


Profit  of  $3,030,926  for  the  year 
ended  Dec.  25,  1926,  including  sub- 
sidiaries, after  deducting  Federal  in- 
come tax  is  reported  by  Fox. 

Surplus  is  $12,946,108,  with  cash  on 
hand  totaling  $1,716,277.  The  cur- 
rent assets  are  $15,791,013,  compared 
with   current   liabilities    of   $6,667,793. 

(Continued   on  Page   2) 


Collins  to  Talk? 

Little  Rock,  Ark. — Exhibitors  of 
the  state  yesterday  opened  their  an- 
nual meeting  at  which  Eli  Whitney 
Collins  is  expected  to  discuss  his  re- 
cent resignation  from  the  presidency 
of    the    M.T.T.O.A. 


Amendment  on  Quota 

London  —  Ninety-one  amendments 
to  the  film  bill  are  to  be  considered 
by  the  standing  committee  of  the 
House  of  Commons.  Deletion  of  a 
number  of  clauses  and  modification 
of  penalties  are  among  changes 
sought. 

Amendments  seek  to  lower  the  per- 

(ContiniKd  on  Page  2) 


Levee  Report  Persists 

Los    Angeles — Despite    denial    that 
M.  C.  Levee  is  leaving  First  National, 
the   report  persists  that   he   will  join 
United  Artists  when  his  contract  ex- 
pires  in   about   six  weeks. 


Fox  Record   Causes   Firm 

to  Offer  Him  Position, 

Report  Says 

With  the  return  of  James  R. 
Grainger  from  a  six  weeks'  trip  to  the 
Coast  where  he  conferred  with  Win- 
field  R.  Sheehan  on  Fox  plans  for 
next  season,  reports  are  current  that 
he  is  being  looked  upon  with  favor 
to  head  the  sales  force  at  First  Na- 
tional. 

Color  is  lent  to  the  report  in  view 
of  the  failure  of  negotiations  with 
Sidney  R.  Kent  who,  as  noted,  will 
remain  with  Paramount  for  five  years 
under  terms  of  a  new  contract. 

It  may  or  may  not  be  significant 
that  at  the  same  time  that  Grainger 
was  in  Hollywood  Join  J.  McGuirk, 
president  of  the  Stanley  organization, 
was  likewise  there.  It  :s  considered 
significant,  however,  t  '  Grainger 
has  established  a  very  ;e  contact 
with    important    First   J  il   fran- 

chise-holders over  a  period  of  years. 
It  will  be  remembered  that  at  one 
time  he  exercised  a  sales  control  over 
the  Neilan  and  Chaplin  productions 
released  through  First  National.  This 
brought  him  into  business  relations 
with  practically  every  big  chain  and 
individual  operator  in   the  country. 

It  has  been  pointed  out  that  when 
First  National  meets  in  May,  Robert 
Lieber  will  resign  as  pesident.  Mc- 
Guirk,  according  to  gem  ral  belief,  will 
find  it  necessary  to  devote  most  of 
his  time  to  the  development  of  the 
Stanley  chain.  It  therefore  is  neces- 
sary to  secure  an  important  executive 
to    manage    First    National. 

Sam  Spring  could  not  be  reached 
at  First  National  for  a  statement. 


50  in  Combine 

Dallas — Approximately  50  theaters 
have  joined  Federated  Theaters  of 
Texas,  booking  combine  headed  by  H. 
A.  Cole,  president  of  the  state  exhibi- 
tor unit.  "Some  of  the  most  powerful 
exchanges  on  Film  Row"  are  seek- 
ing business  relations  with  the  new 
combine,  it  is  claimed  in  the  organiza- 
tion's  advertising. 


Stanley  Gets  Pittsburgh  House 

Pittsburgh  —  Warners'  State  has 
been  taken  over  by  Stanley-Davis- 
Rowland  &  Clark  circuit. 


THE 


•e&H 


DAILY 


3Ae  NEWSPAPER 
«/*FILMDOM 


Vol.  XL  No.  3        Monday,  ApriU.  1927        Price  b  Cents 


I0HN  H    ALICOAIE 


Publisher 


Published  daily  except  Saturday  and  holidays 
at  1650  Broadway.  New  York,  N.  Y.,  and 
copyright  (1927)  by  Wid's  Films  and  Film 
Folk,  Inc.  J.  W.  Alicoate,  President  and 
Publisher;  Maurice  D.  Kann,  Vice-President 
and  Editor;  Donald  M.  Mersereau,  Treas- 
urer, Business  and  Advertising  Manager; 
Ralph  Wilk,  Traveling  Representative.  En- 
tered as  second  class  matter  May  21,  1918, 
at  the  post  office  at  New  York,  N.  Y. 
under  the  act  of  March  3,  1879.  Terms 
(Postage  free)  United  States,  outside  of 
Greater  New  York,  $10.00  one  year;  6 
months,  $5.00;  3  months,  $3.00.  Foreign, 
$15.00.  Subscribers  should  remit  with  order. 
Address  all  communications  to  THE  FILM 
DAILY,  1650  Broadway,  New  York,  N.  Y. 
Phone  Circle  4736-4737-4738-4739.  Cable  ad- 
dress: Filmday,  New  York.  Hollywood, 
California — Harvey  E.  Gausman,  Ambassa- 
dor Hotel:  'Phone,  Drexel  7000  and  Wash- 
ington 9794,  London — Ernest  W.  Fredman, 
The  Film  Renter,  58,  Great  Marlborough  St., 
London,  W.  I.,  Paris — La  Cinematographic 
Francaise,  5,  Rue  Saulnier. 


Maryland  Censor  Bill 

Annapolis,  Md. — Nomination 
of  censors  by  the  board  of  edu- 
cation is  called  for  in  a  bill  in- 
troduced in  the  Senate.  Under 
its  terms,  one  member  of  the 
board  of  three  would  be  a  doc- 
tor of  philosophy. 


Financial 


Eastman  drew  a  good  deal  of  attention, 
turning  over  3,000  shares  at  a  fy&  rise.  Fox 
Film  "A"  fell  away  2lA  when  1,400  shares 
changed  hands.  Famous  Common  lost  a  frac- 
tion on  2,300.  The  rest  of  the  market  was 
quiet. 


Quotations 


High 

Am.     Seat.     Vtc 42  H 

♦Am.     Seat.     Pfd 

*Balaban    &    Katz..    .. 

*Bal  .&  Katz  Vtc 

Eastman    Kodak.  .  .  .  146 J4 
Famous     Players.  ..  107 Yt 

Fam.    Play.    Pfd 119 

*Film    Inspect 

*First    Nat'l    Pfd 

Fox    Film    "A" 68 

Fox    Theaters   "A".   21  % 

*Intern'l     Project 

Loew's,     Inc 58^2 

Metro-Gold.    Pfd....   25J4 
*M    P.   Cap.   Corp..    .. 
Pathe    Exch.    "A"..    46 
tParamount    B'way.l00}4 

ttRoxy     "A" 35  'A 

ttRoxy     Units 3&A 

ttRoxy   Common...    11J4 

Skouras    Bros 42'54 

**Stan.  Co.  of  Am. 
Trans-Lux   Screen..      S'A 

*Univ.   Pict.    Pfd 

Universal     Pictures  39  % 
Warner    Pictures...   20 
Warner  Pict.  "A". .   30 


41H 


14354 
106J4 
119 


Low     Close 

4m 

46 

63'A 

73!4 

143J4 

106J4 

119 

6V2 
101 
67 

21J4 
9V* 
58^ 
25*4 
13J4 
45^ 

10034 


67 
21H 

575/6 
25J4 

45K 
100J4 
34 
37 

10M 
42  V* 

's 

39  J4 

19-4 
29'A 


42M 
84 

S'A 

100 
39-4 
1954 
29 'A 


Sales 
900 


3,000 

2,300 

100 


1,400 
100 

'800 
100 

'  500 

2 


400 

ioo 

1,100 
400 


Last    Prices    Quoted       t   Bond    Market 
Philadelphia     Market     tt   Bid  and  Ask 


WILLIAM  E.  LAUER  &  CO. 

Members  N.  Y.  Stock  Exchange 
1560  BROADWAY,  N.  Y.  C. 

Tel.  Bryant   1780 
Qive  Up  Orders  Accepted 

W.  AUERBACH,  Manager 
MAIN  OFFICE 

74  BROADWAY,  N. Y.  C. 

Tel.  Hanover  3350 


B.  &  K.  Entrench  as 
Chicago  'War'  Looms 

(Continued   from   page    1) 

B.  &  K.  is  dickering  for  the  Andrew 
Karzas  chain.  There  are  three  houses 
involved  but  their  strategic  position 
makes  them  an  important  factor  in 
the  local  situation. 

Karzas'  North  Center,  3,000-seat 
house,  is  on  the  North  Side  in  what 
is  considered  one  of  the  choicest  lo- 
cations in  the  city.  The  Woodlawn, 
South  Side  house  which  is  opposi- 
tion to  the  Tivoli,  is  slated  to  be  re- 
built and  when  completed  will  seat 
4,500.  B.  &  K.  is  endeavoring  to 
buy  the  property.  The  State  at  Ham- 
mond also  is  included  in  the  Karzas 
chain. 


DON'T  ASK! 

(The  Film  Daily 
Question   Box) 


•••-•■••  -•-••■• 


9  >'■<">  >'  9"»i  ■  ■  lanai'i 


Sam  Katz,  who  was  at  Cambridge 
addressing  the  Harvard  Business 
School  yesterday,  could  not  be  reach- 
ed for  a  statement. 


Katz  Praises  Chains 

(Continued  from  page   1) 
cuits    has    been    forced    by    economic 
necessity. 

"Standardization  of  entertainment  for  all 
sizes  of  towns  and  all  types  of  audiences  is 
impossible,"  he  declared.  "But  standardiza- 
tion of  operation,  through  the  development  and 
interchange  of  ideas  of  real  service  and  the 
inculcation  of  ideals  of  management,  is  not 
only  possible  but  practical.  In  fact,  this 
seems  to  be  the  most  important  and  most 
truly  worthwhile  angle  of  chain  or  circuit 
operation." 


Confer  on  Lauder  Film 
Hollywood — Arthur  A.  Lee  of  Art- 
lee  Pictures  and  George  Pearson  of 
Welsh,  Pearson  &  Co.,  Ltd.,  London, 
are  here  conferring  with  Paramount 
officials  on  "Huntingtower"  which 
Pearson  will  make  in  England  with 
Harry  Lauder  as  star.  Paramount 
will  release  the  production  in  foreign 
territories. 


Eastman   Kodak    Meeting 

Jersey  City — Eastman  Kodak  is  to 
have  its  annual  meeting  here  tomor- 
row. 


If  You  Are  in  the 


Market  for  Any  Kind  of 

MOTION  PICTURE 
APPARATUS 

CONSULT     US  AND     SAVE. 

MONEY 

SEND   rOR   OUR   PRICE   LIST 

U/tLCXKKiHByS 

▼▼110  West   32"-''Sc..Nettiyork.N.y.—^ 
Phone    Penna.    6564 

Motion  Picture  Department 


1.  When  and  where  was  the  M. 
P.  T.  ().  A.  founded.  Who  was  its 
first   president? 

2.  Who  is  credited  with  offering 
the    first    presentation    acts? 

3.  What  three  teams  of  brothers 
occupy  powerful  positions  in  the  Mid- 
west  exhibition   field? 

4.  Who  directed  "Over  the   Hill?" 

5.  Which    has    the    most    theaters, 
.crtnany  or  the  United  Kingdom? 

(Answers  will  be  found  on  page  6) 


18  from  Excellent 

(Continued  from  page   1) 
interruption    to   any   of   the   contracts 
now  in  force  between  Ellbee  Pictures, 
of  which  he  is  the  head,  and  others. 

The  line-up  of  18  productions  for 
the  season  follows: 

"Your  Wife  and  Mine,"  with  Phyllis  Haver, 
Stuart  Holmes,  Wallace  MacDonald  and  Bar- 
bara Tennant;  "Life's  Crossroads,"  with 
Gladys  Hulette,  Mahlon  Hamilton  and  Wil- 
liam Couklin;  Pauline  Frederick  in  "The 
Nest,"  directed  by  Will  Nigh,  with  cast 
including  Holmes  Herbert,  Jean  Acker,  Regi- 
nald Sheffield,  Ruth  Dwyer,  Thomas  Holding, 
Wilfred  Lucas;  "Back  to  Liberty,"  with 
(ieorge  Walsh,  Dorothy  Hall,  Edmund  Breese, 
Gene  del  Val,  De  Sasia  Moores;  "Confes- 
sions of  a  Wife,"  "Satan  and  the  Woman," 
"You're  in  the  Army  Now,"  "Broadway  Mad- 
ness," "The  Speed  Classic,"  "Power  of  the 
Press,"  "A  Bit  of  Heaven,"  "Women  Who 
Dare,"  "Bowery  Rose,"  "The  Stronger  Will,'' 
"The  Dream  Melody,"  "Making  the  Varsity," 
"Manhattan    Knights,"    and    "Inspiration." 


Cruze    Set 

Los  Angeles  —  James  Cruze  has 
completed  plans  for  his  debut  as  an 
independent  producer.  Financing  is 
to  be  done  by  an  important  Honolulu 
theater  owner,  it  is  understood. 
Cruze  still  is  under  contract  to  Para- 
mount, which  has  an  option  on  his 
future    services. 


Publix    Jacksonville    Opening 

Jacksonville  —  The  Florida,  new 
Publix  house,  is  scheduled  to  open 
today. 


In  addition  to  the  subjects 
previously  announced 

GOTHAM  PRODUCTIONS 

have  secured  the  screen  rights 
to 

"The  Spider's  Web" 

the    famous    political   novel   by 
Reginald  Wright  Kauff man 

author   of 

"Money  to   Burn"  and   other 
well  known  books 

To  be  produced  for  season 
1927-8 


Monday,  April  4,  1927 


'■■■        I  ,  .. 


Fox  Earn  $3,030,926 
in  '26  for  New  High 

(Continued   from   page    1) 

This   gives   a   net   working   capital   oT 
$9,123,220. 

Capital  stock  consists  of  400,000 
shares  of  Class  A,  no  par  value,  and 
100,000  shares  of  Class  B,  no  par 
value.  The  1926  net  was  equal  to 
$6.06  a  share  on  the  Class  A  and 
(  lass  B  stock.  Subsidiary  companies 
listed    in    the   statement   total   34. 


Amendment  on  Quota 

(Continued   from  page    1) 

centage  demanded  on  the  quota  and 
to  permit  exhibitors  to  book  outside 
product  in  event  sufficient  quality 
films  of  British  origin  are  not  avail- 
able. Another  amendment  would  in- 
crease from  six  months  to  two  years 
the  time  to  be  permitted  between 
signing  of  a  contract  and  the  play- 
date. 


AMERICAN    AND  FOREIGN  DISTRIBUTORS 
OF  OJJALITY  MOTION    PICTURES 


jipus 


PICTURES  [ 

1THUR  A.LEE  PRES  V 


701    SEVENTH    AVE.   NEW  YORK    BRYANT  6355 


f-^ .......  .... 


QUALITY    PRINTS 
Titles  and  Negative  Developing 

Release  Printing 
U.    S.    Film    Laboratories,    Inc 

Hudson  Heights,  N.  J. 


.■...»  •♦.- 


Palisades    3678 

.         .         .         .         .      I.         .         .         . 


John  D.Tippett,  Inc. 

Raw  Stock 

Negative  and  Positive 

All  Colors 


1540  Broadway  6040  Sunset  Blvd. 

New  York  City  Hollywood,   Calif. 


1,000    "GIFT    TOYS"    ONLY    $6.50 


A  wide  variety  of  1,000  assorted  Penny  Toys 
and  Novelties  as  an  inexpensive  "FREE 
GIFT"  to  your  KIDDIE  PATRONS  will 
make  them  big  boosters  for  you.  Try  this 
assortment    and    see.      Price   $6.50. 

Our  Catalog  containing  a  1.000  and  1  kinds 
of  Toys  and  Novelties  for  celebrations  of  any 
sort  and  including  our  complete  line  of  "FIRE- 
WORKS", will  be  sent  "FREE"  for  the 
asking 

BRAZEL    NOVELTY    MFG.    CO. 
37    Ella    Street  Cincinnati.    O. 


And  That's  That 


tiForeign   Markets 


_     By   PHIL   M.   DALY      ^^. 

EVER  hear  of  Emile  Kruschke,  the 
director?  Well,  his  screen  name 
is  William  Nigh  and  he  hails  from 
Berlin.   Wis. 


Jesse  Crawford,  who  can  make  an 
organ  do  about  everything  but  the 
black  bottom,  led  the  applause  for 
his  wife  the  other  day  at  the  Para- 
mount where  she  did  an  organ  solo 
Probably  out  late  the  night  before. 


When  oh  when  are  baseball  sequen- 
ces on  the  screen  going  to  be  cued 
from  the  pit  or  organ  with  some  ditty 
other  than  the  patriarchal  "Take  Me 
Out  to  the  Ball  Game?" 


Aiding  Glean  Up 

(Continued   from   page   1) 

is  pointing  to  its  efforts  at  fire  pre- 
vention which  has  proved  so  effective, 
enabling  transportation  of  more  than 
150,000.000,000  ft.  of  film  with  only 
four  fires,  whose  total  damage  was 
$450  in  a  period  of  four  years.  In 
addition,  theaters  are  co-operating 
with  local  committees  in  urging  elim- 
ination of  fire  and  health  hazards  and 
beautifying  the  community. 


Mastbaum   Day   Observed 

Philadelphia — Mav  1  has  been  set 
aside  as  Julius  Mastbaum  day  at  the 
Eagleville,  Pa.,  sanitarium.  Abe  Ein- 
stein, director  of  publicity  for  the 
Stanley  company,  promises  the  most 
pretentious  program  since  the  annual 
event  was  started  by  Stanley  Mast- 
baum. The  benefactions  will  be  con- 
tinued by  the  Stanley  company.  The 
Eagleville  sanitarium  is  for  tubercu- 
lars. 


Swedes  Favor  "Volga  Boatman" 

Stockholm — "The  Volga  Boatman" 
was  voted  the  best  picture  of  1926  in 
Sweden,  according  to  a  poll  taken  by 
The  Filmjournalen.  "Variety"  was 
second  with  others  finishing  in  the 
following  order:  "The  Big  Parade," 
"The  Dancing  Fool,"  "The  Merry 
Widow,"  "Faust,"  "The  Son  of  The 
Sheik,"  "Adjutant  Stahl,"  "Kiki"  and 
"Jerusalem." 


Norwegian    Grosses   Drop 

Washington    Bureau   of    THE   FILM   DAILY 

Washington  —  During  1926  there 
were  in  Norway  a  total  of  252  pic- 
ture theaters,  total  gross  earnings  of 
which  aggregated  13,960,000  crowns, 
a  reduction  of  approximately  six  per 
cent  as  compared  to  1925,  according 
to  advices  to  the  Dept.  of  Commerce. 
The  reduced  earnings  were  reported 
at  the  annual  meeting  of  the  Nor- 
wegian distributors'  association.  Of 
the  252  theaters,  137  with  a  total  in- 
come of  1,950.000  crowns  were  pri- 
vately owned  and  operated,  while  115 
with  a  gross  income  of  12,010,000 
crowns  were  owned  and  operated  by 
the  Communes,  the  latter,  therefore, 
accounting  for  approximately  86  r>pr 
cent  of  the  gross  during  1926.  The 
lease  paid  on  films  to  producers  dur- 
ing 1926  aggregated  3,500,000  crowns, 
and  taxation  to  the  state  on  perform- 
ances during  the  year  reached  1,400,- 
000  crowns. 


Societe    des    Cineromans    Active 

Paris — The  Societe  des  Cineromans,  pro- 
ducers of  "Les  Miserables,"  simultaneous 
with  the  increase  of  capital  to  10,000.000 
francs,  commenced  production  of  "La  Prin- 
cesse  Masha,"  from  an  original  by  Henry 
Kistemaeckers.  Claudia  Victrix,  wife  of  the 
organization's  chairman,  will  star,  supported 
by  Romuald  Joube,  Jean  Toulout,  Paul  Guide, 
Andre  Marnay,  and  others.  Rene  Leprince 
is  in  charge  of  production.  Interiors  will 
be  filmed  at  the  Pathe-Cineromans  studios 
n    Paris    and    Joinville. 


GOTHAM  PRODUCTIONS 

Announce 

that  in  addition  to  other  sub- 
jects for  production  during 
Season  1927-8,  the  Motion  Pic- 
ture rights  have  been  purchased 
to 

"The  Chorus  Kid" 

from  the  magazine  novelette 

by 
HOWARD  ROCKEY 

author  of  "Paradox"  and  other 
popular  novels 


Films    to    Help    Develop    France 

Paris — "Unless  France  remains  an  agri- 
cultural country  it  will  cease  to  be — aided  by 
its  colonies — a  self  supporting  republic,"  stated 
M.  Queuille,  Minister  of  Agriculture,  and 
with  this  in  mind  has  formed  a  special 
division  in  the  Agriculture  Dept.  to  produce 
and  show  propaganda  films  throughout  the 
country.  Numerous  units  will  be  organized 
to  tour  the  principal  sectors,  giving  these 
showings. 


Unfavorable  Legislature  in  Reichstae 

Berlin — Two  new  hills  before  the  Re;ch- 
•^or  are  looked  upon  unfavorably  by  px- 
li ill- tors.  One  seeks  stronger  protection  for 
children  in  theaters  and  the  other  provides 
for  stricter  censorship  of  all  posters.  The 
Hud  get     Committee    is     sponsoring    the    latter. 


Ingram  on  Location 

Tunis- — "Rex  Tngram,  producing  "The  Gar- 
den of  Allah"  for  M-G-M,  is  on  a  location 
hunt.  He  has  left  Turn's  for  Algeria  and 
from  there  will  return  to  his  studio  in  Nice, 
Franre.  Tngram  will  later  bring  his  entire 
unit    back    to    film    exteriors. 


Film    Exposition    in    Poland 

Var^ovia,  Poland — An  "international  film 
exposition"  will  be  held  here  or  early  in 
April.  Tt  will  show  the  manufacture,  pre- 
sentation and  distribution  of  pictures  in  min 
ute  detail.  To  the  best  expositions  will  be 
awarded    gold    and    silver    medals. 


Protest   Ufa    Health    Film 

Brussels — The  students  of  the  Catholic 
University  staged  a  protest  in  the  form  of  a 
demonstration  in  front  of  the  college  at 
T, on  vain  against  the  Ufa  Film.  "The  Way 
*o    Health    and    Beauty." 


Austrian    Unit   to    Work    m    Berlin 

Vienna—  Pan  Film  A.  G.,  will  make  pic 
tures  in  Berlin,  for  which  a  subsidiary  has 
been  formed  under  name  of  Pan-Kuropa-Film- 
np-cpiischaft.  Work  will  commence  at  a 
Berlin    studio    soon. 


Urqr^s   French-German    Collaboration 

Paris— Dr.  M.  Rabinovitsch.  head  of  Ci^r- 
A1h'->nre-Films.  in  a  statement  to  the  trade 
of  Paris  and  Berlin,  urged  a  closer  alliance 
between  the  French  and  German  film  indus- 
tries, especially  in  regard  to  production  and 
distribution. 


French  Taxation 

Paris — The  French  ministry 
of  finance  has  declared  that  a 
foreign  company  maintaining  a 
purchasing  office  in  France  is 
subject  to  the  taxes  on  indus- 
trial -and  commercial  profits. 
The  taxable  profits  are  to  be 
calculated  as  those  which  the 
purchasing  office  would  have 
made  if  the  purchases  had  been 
made  for  third  parties. 


Trouble    with    "Mare    Nostrum" 

Paris — The  showing  of  "Mare  Nostrum" 
at  the  Cinema  Madeliene  perturbed  German 
patrons  and  the  French  Gov't  was  asked  to 
stop  the  showing.  The  German  Embassy 
appealed  to  the  Foreign  Minister,  who  had 
the  film  again  reviewed  before  the  Censor 
Board,  which  eliminated  all  scenes  that  might 
offend     Germans. 


Italian  Production  Notes 

Rome — "Kiss  Me  Quickly"  is  the  newest 
film  produced  by  Guido  Brignone,  with  Dolly 
Grey,  Gigi  Serventi,  Andre  Roanne,  Paul 
Olivier    and    Berthe   Jalabert. 

Carmine  Gallone  and  Leon  Mathot  have 
completed  work  in  "La  Dominatrice"  ("The 
Woman    Tyrant"). 

Genina  announces  "The  Last  Lord"  as  a 
new  release.  "Goodbye  Youth  I"  is  another 
new     Genina     film. 

The  premiere  "The  Fnd  of  Monte  Carlo," 
is    slated   for   an    early  date. 


Viennese  Opera  for  Films 

Vienna— Hubert  Marischka,  Viennese  opera 
tenor,  who  is  also  president  of  the  publish- 
ing house  of  Karzsag  &  Co.,  and  owner 
of  three  theaters  here,  will  leave  shortly  for 
the  States  to  dispose  of  film  rights  to  the 
operatic  works  published  by  his  company. 
These  include  "Grafin  Maritza."  "Der  Or 
low."  "Where  the  Lark  is  Singing,"  and 
"The     Blue     Mazurka." 


Film   Deals  With  Czar  Ivan 

Moscow — "The  Czar  Tvan — the  Terrible" 
;s  tt->e  title  of  a  new  Goskino  production, 
based  on  Russian  history  and  the  cruel 
despotism  of  the  Czar  Tvan.  Costumes,  fur- 
niture, etc..  were  supplied  by  the  Art  Mus- 
eums of  the  Sf-,te.  Scenes  were  filmed  in 
exact     locales.       U.     Taritch     directed. 


The  largest,  most 
comfortable  and  con- 
venient projection 
rooms  in  New  York 


Have  your  pictures  screened 
in  the  best-equipped  projec- 
tion rooms.  No  overtime 
charge  for  projections  at  night 
to  our  regular  customers. 


OUR  PRICES  ARE  AS  LOW  AS 

THE  LOWEST— 
OUR  SERVICE  THE  HIGHEST 


Your  films  called  for  and 
returned  without  charge. 

SIMPLEX 


UJiisjiii? 


IifX*JOVKl 


220  West  42nd  Street,  N.  Y.  C. 


WUcooiin   3770 


SHORT    TA.LKS 

ON 
SHORT  FEATURES 

—Best,  by 
Your  Verdict 

In  1925  the  Hugo  Riesenfeld 
Gold  Medal  was  established  as 
an  annual  award  for  the  out- 
standing Short  Subject  of  the 
year.  The  selection  was  left  en- 
tirely to  a  committee  of  exhib- 
itors —  a  committee  including 
some  of  the  country's  wisest 
showmen. 

The  first  award  was  won  by  an 
Educational  Picture, "The  Voice 
of  the  Nightingale."  The  second 
award,  for  1926,  has  just  been 
made.  This  medal  also  goes  to 
an  Educational  Picture,  "The 
Vision,"  one  of  the  beautiful 
Romance  Productions  in  Tech- 
nicolor. And  every  subject  men- 
tioned by  a  member  of  the  com- 
mittee as  a  candidate  for  the 
award  was  an  Educational  re- 
lease. 

By  the  showman's  verdict — 
your  verdict — Educational  [Pic- 
tures are  the  best  short  features 
you  can  play.  And  that  is  the 
verdict  of  13,000  exhibitors  who 
are   playing   them   regularly. 


President 

EDUCATIONAL 
FILM   EXCHANGES,   Inc. 


Performance 


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DAILY 


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Monday,  April  4,  1927 


Theater  Changes 


Official  changes  in  exhibition  as 
reported  by  the  Film  Boards  of 
Trade.  The  reports  which  follow 
cover  February. 

IDAHO 
Changes  in  Ownership 

Glens      Ferry — Gorby.        Sold      to     unknown 

party    by    C.    G.    Habcock. 
Paul — Paul    Theater.       Sold    to    Keith    Merrill 

by    P.    C.    Kliever. 

Closings 

Rigby — Gem.      Temporary. 

ILLINOIS 
Openings 

Chicago — Sheridan. 

Changes  in  Ownership 

Canton — American. 
Chicago — California. 
Eagle. 
Ewing. 
Jefferson. 
Jerseyville — Colonial.       Sold    to    S.    E.     Pirtle 

by    Thos.    Smith. 
Niles    Center — The    Niles    Center. 
Orangeville — Opera     House. 
Palatine — The    Palatine. 
Sparland — Swan. 
Springfield — Palace.      Sold   to   Joe   Studies  by 

V.    Cordoni. 
Sumner — Eyrie.      Sold    to    Eewis    &    Hanes  by 

F.   Hocking. 

Closings 

Atkinson — Princess. 

Cambria — American. 

Prairie    City — The    Prairie    City. 

Shelbyville— West    End. 


INDIANA 
New  Theaters 

Monticello — Liberty. 

Richmond — Tivoli. 

South    Bend — New    Granada. 

Re-openings 

Carthage — Auditorium. 
Fort    Branch — Hollis. 
Indianapolis — Hortense. 

Changes  in  Ownership 

Butler — Crystal.      Sold    to    Hart    &    Smith    by 

Harry    F.    Cain. 
Elkhart — Family. 
English — The     English.       Sold     to    Hammond 

Bros,   by   Guy   Langust. 
Fairmont — Royal.      Sold    to    F.    A.    Ferguson 

by   Leland    Kenney. 
Gary — Broadway,   Orpheum  and   Palace.     Sold 

to    Illinois    Indiana   Theaters. 
Huntington — Colonial.        Sold     to     J.      Frank 

Bailey    by    N.    M.    Buckingham. 
Indianapolis — Columbia.  Sold       to       Louis 

Greenburg    by    Neil    Burgess. 
Kirklin — Crown.  Sold      to       Mrs.       Cleada 

Lambert   by    A.    H.    Gipson. 
Knightstown — Alhambra.         Sold      to       Frank 

Clark   by    R.    &   R.   Amuse.    Co. 
Morocco — Clarendon.      Sold   to   P.    L.    Werner 

by  A.   M.   Robertson. 
Richmond — Palace    and    Richmond.       Sold    to 

Ramley   Realty   Co.   by    Ora   Monger. 

Closings 

Carthage — Auditorium.        Temporary      (epide- 
mic). 
Earl    Park — Riviera.      Temporary. 
Fort   Wayne — Tdle  Hour.      Dismantled. 

State.      Temporary. 
Richmond — The     Richmond.       Temporary. 


LOUISIANA 

Changes  in  Ownershio 

Boyce — The     Boyce.        Sold     to     Prebble     & 

Morse    by    F.    E.    Luttrell. 
Gilliam — Rialto.       Sold    to    J.    M.     Brown    by 

J.    M.    Connolly. 
Gonzales — Bourque.       Sold    to    Mrs.    Bourque 

by    Sam    Pasqua. 
Jonesville — Liberty.      Sold    to    E.    D     Root   by 

R.    F.    Boyd. 
New    Orleans — St.    Maurice.      Sold    to    A.    M 

Melancon    by    E.    A.    Tarvis. 

Closings 

Baldwin — Majestic. 

Colfax — Aoollo.      Temporary. 

Minden — Union. 

Pollock — Jewel. 


MARYLAND 
Changs  in  Ownershio 

Baltimore — Royal.       Sold     to     G.     Bannethum 

by    Dr.    Porter. 
Laurel  — Red    Wing.       Sold    to    Phillip    Merrill 

by    J.    E.    Fety. 


The  Broadway  Parade 

THE    BROADWAY    long-run    theaters    continue    unchanged,  while    at    the    one 

week  stands,  a  former  long  run  attraction,  "Tell  It  to  the  Marines",  returns 
at  popular  prices.  It  is  now  playing  the  Capitol.  "Wolf's  Clothing"  is  held  for 
a  second  week  at  the   Roxy. 

Picture                              Distributor     Theater  Opening  Date 

"The    Big    Parade" M-G-M            Astor  Nov.    19,    1925 

"Don    Juan"    and    Vitaphone Warners         Warners  Aug.     6,   1926 

"Beau    Geste" Famous         Criterion  Aug.  26 

"What    Price    Glory"    Fox                   Harris  Nov.   24 

"Old    Ironsides"    Famous          Rivoli  Dec.     6 

"When    a    Man    Loves" 

and    Vitaphone     Warners         Selwyn  Feb.      3,   1927 

"Metropolis"      Famous          Rialto  Mar.     5 

"The    Rough    Riders"    ....Famous          Cohan  Mar.   16 

"Slide,    Kelly.    Slide"    M-G-M            Embassy  Mar.  22 


New  Theaters 


Chicago — Erection  of  two  uptown  houses  is 
being  planned  by  Huscagh  &  Hill,  to  be 
located  in  the  neighborhood  of  Lawrence  and 
Winthrop   Aves. 


Lawrence,    Mass. — Samuel    Jensky    is    plan- 
ning to  build  a    1,300-seat  house  on   Main  St. 


Detroit — The  Annex,  owned  by  the  C.  W. 
Munz  Theatrical  Enterprises,  has  opened  at 
Joy    Road    and    Grand    River    Ave. 


North  Cambridge,  Mass. — The  Porter  Real- 
ty Co.,  will  construct  a  1.000-seat  house  at 
Massachusetts  Ave.  and  Regent  St.  Plans 
were  drawn  by  George  Nelson  Jacobs,  archi- 
tect,  37  Province  St.,   Boston. 


Daytona  Beach,  Fla.  —  The  Kingston  on 
Ridgewood  Ave.  has  opened,  under  manage- 
ment of  Harry  Somerville. 


Buffalo,  N,  Y.— The  Granada,  seating  1,800, 
has  opened  at  Main,  Northrup  and  Winspear 
Aves.,   under   management  of   E.    C.   Winegar. 


Dayton.  O— The  Mills  Realty  Co.  plans 
erection  of  a  $100,000  theater  and  business 
building  at  the  corner  of  Third  and  Clemmer 
Sts. 


Seminole,      Okla. — The      Seminole      Theater 
Corp.    has   opened   the    State,    seating    778. 


Albuquerque,  N.  M. — O.  Bachechi,  owner  of 
the  Pastime,  has  awarded  contract  for  a 
$200,000  theater  to  R.  E.  McKee  of  this  city. 
The  house  is  being  erected  at  the  corner  of 
Central  Ave.  and  Fifth  St.,  and  will  open 
Sept.   1. 


Narberth.  Pa. — Plans  are  being  drawn  for  a 
house    for    Salasin    &    Fried    of    Ardmore. 


Wilkes-Barre,  Pa. — The  Northeastern  Penn 
Realty  Co.,  controlled  by  the  Comerford 
Amusement  Co.,  has  acquired  a  site  on  East 
Northampton  St.   for  the  erection  of  a  theater. 


Cleveland— The  U.  B.  Theatrical  Enter- 
prises, Inc.  have  opened  the  East  Ninth  St. 
at  E.  Ninth  and  Superior  Ave  N.  E.  It 
seats    1,500. 


ANSWERS 

(The  Film  Daily 
Question  Box) 


1.  Cleveland,      in      May,      1920. 
S)/d)iey  S.  Cohen. 

2.  S.    L.    ("Roxy")    Rothafel,   at 
the  Lyric  Theater  in  Minneapolis. 

3.  Saxe,    Skonras    and    Balaban 
{together  with  Sam  Katz) . 

4.  Harry  Millarde. 

5.  Germany  has  4,293  houses,  the 
Ujiited  Kingdom,  3,500. 


On  Broadway 


Astor — "The  Big  Parade" 

Broadway — "The    Price   of   Honor" 

Cameo — "Monte    Cristo" 

Capitol — "Tell   It  to  the  Marines" 

Cohan — "The    Rough    Riders" 

Colony — '"The    Fourth    Commandment" 

Criterion — "Beau    Geste" 

Embassy — "Slide,    Kelly,    Slide" 

Harris — "What    Price  Glory" 

Hippodrome — "The    Monkey    Talks" 

Loew's  New  York — Today,  "The  Show" ; 
Tuesday,  "The  Life  of  an  Actress,"  and 
"Hey.  Hey  Cowboy" ;  Wednesday.  "Down 
the  Stretch";  Thursday,  "Blind  Alleys"; 
Friday,  "A  Princess  on  Broadway"  and 
"Red  Clay";  Saturday,  "Altars  of  Desire"; 
Sunday,   "Sensation   Seekers" 

Mark    Strand — "See   You    in   Jail" 

Paramount — "Casey  at   the   Bat" 

Rialto — "Metropolis" 

Rivoli — "Old    Ironsides" 

Roxy — "Wolf's    Clothing" 

Selwyn — "When    a    Man    Loves" 

Warners — "Don    Juan" 

Brooklyn    Mark    Strand — "Hills  of   Kentucky" 


A  Review  of  Reviews 

By  LILIAN  W.  BRENNAiJ 
There  has  always  been  considerable  specu- 
lation as  to  what  women  might  achieve  in  the 
directorial  field.  So  far  Lois  Weber  has  been 
practically  the  only  one  to  handle  a  mega- 1 
phone  and.  on  the  whole,  with  effective  results 
from     a     box     office     standpoint  Now     that 

Paramount  has  elevated  Dorothy  Arzner  to 
a  directorship,  and  there  looms  a  possibility 
of  further  competition  among  women,  perhaps 
it  will  whet  the  appetities  of  others.  Frances 
Marion  might  dust  off  her  megaphone  and  lay 
up  her  pen.  There  have  been  others  who  hare 
made  one  or  two  pictures  and  quit.  "Fashions 
for  Women,"  Miss  Arzner's  first,  gives  in- 
dication that  she  has  been  watching  the  methods 
of  her  brother  directors  although  she  hai 
shown  some  individual  treatment.  The  picture 
is  a  lavish  affair  with  the  story  just  a  frame- 
work  for   the   fashion   show. 

Harry  Langdon  reached  Broadway  in  his 
latest,  "Long  Pants,"  and  sent  Strand  audi- 
ences out  in  a  happy  frame  of  mind.  Langdon 
is  a  master  pantomimist.  At  the  Hippodrome . 
Marie  Prevnst  appeared  to  win  the  approval 
of  the  crowd  by  pretending  to  be  the  wife  of 
Harrison  Ford  who  essayed  the  role  of  a 
woman  hater  none  too  convincingly.  "The 
Night  Bride"  is  moderately  amusing.  "Horse 
Shoes"  is  the  lucky  title  of  Monty  Banks' 
latest.  Some  first  rate  gags  but  most  of 
the  fun  is  crowded  into  the  end  of  the  pic- 
ture. "Hey  Hey  Cowboy"  and  "Whispering 
Sage"  are  Hoot  Gibson's  and  Buck  Jones' 
respective  western  offerings  of  the  week. 
"Down  the  Stretch"  is  Universale  current 
version  of  the  old  racetrack  yarn.  "Duty's 
Reward"  glorifies  the  motorcycle  cop  in  no  un- 
certain terms.  "The  Bachelor's  Baby"  is 
comedy  far  and  away  from  the  wholesome 
kind. 


French  Unit  Increases  Capital 

Paris — A  capital  increase  to  10,000,000 
francs  has  been  made  by  the  Societe  des 
Cineromans  (allied  with  Pathe-Consortium  and 
the  Films-de-France).  The  Cineromans  com- 
pany will  immediately  commence  production 
of  "The  Princess  Masha",  from  an  original 
written  by  Henry  Kistemaeckers.  Mme. 
Sapene  will  make  her  screen  debut  in  it. 
She  will  be  supported  by  Jean  Toulout,  Ro- 
|  mauld  Joube,  Paul  Guide,  and  others.  Direc- 
tion   under    Rene    Leprince. 


I    BUILD  BUSINESS 

m rrrTTTTrrr i- i \  h n.  :nvrt;ufM  i;j  imi l-l i \\ 

Because  they  are  the 

BEST 

and 

ONLY 

Trailers  with  Actual 

Scenes  from  Each 

Picture. 


NATIONAL  SCREEN  SERVICE,  Inc. 

Distributing  throughout  the  United  States  from 

CHICAGO  -    NEW  YORK  >   LOS  ANGELES 


845  S.  Wabash  Ave.        130  West  46th  St. 


1922  S.  Vermont  Ave 


THE 


Monday,  April  4,  1927 


m 


DAILY 


Fox  Financial  Statement 


•  The  consolidated  balance  sheet  and  surplus  and  profit  and  loss  account 
of  Fox  Film  Corp.  and  subsidiary  companies  for  the  period  Dec.  28,  1925, 
to  Sept.  2&,  1926,  is  herewith  presented: 

ASSETS 
(As   of    Sept.    25th,    1926) 
Lirrent   assets: 


K'ash 
Marketable    securities,    at   cost    .  .  . 

Mortgages    owned     

Accounts  receivable,  less  reserves: 

Film     Customers     

Miscellaneous      


? 


$573,510.68 
22'8,750.88 


1,040,466.21 
23,000.00 
70,888.21 


802,267.56 


Inventories: 

Released     negatives    and    positives,    at    residual    values, 
based   upon    revised   amortization   tables   compiled    from 

company's    records    of    past    experience $5,667,152.98 

Less    reserve    for    excess    amortization    carried    forward....  335,535.78 


Unreleased    negatives    and    positives 

Productions    in    process     

Advertising     matter      

Scenarios    unproduced    


$5,331,617.20 

3,160,685.61 

2,101,795.73 

225,870.88 

785,234.71 


Investments    in    stage    productions 


11,605,204.13 
161,946.54 


Cash    in    hands    of    trustees    for    retirement    of      bonds     

Land,    buildings,    machinery,    equipment,    furniture    and    fixtures,    less    reserve 
for    depreciation     

Investments   in   other  companies,    at   cost: 

West    Coast    Theaters,    Inc $3,085,820.00 

Others     951,660.00 


$13 


703.772.65 
27,000.00 


Sundry     investments      

Cash    surrender    value    of    life    insurance    policies 
Deferred     charges     


LIABILITIES 
Current  liabilities: 

Notes   payable   to   banks    

Accounts    payable    and    accrued    expenses     

Purchase  money  obligations,  for  investments   in  other  companies,  due  within 

twelve     months      

Dividend    payable,    Oct.     15,    1926     

Provisions    for   federal   taxes   on    1926    income    


12,958,383.17 


,037,480.00 

12,237.85 

113,231.52 

772,213.97 


$31,624,319.16 


$2,125,000.00 
1,453,617.59 

505,520.00 
500,000.00 
285,022.90 


Purchase    money    obligations,    for    investments 

twelve    months    from   date    

Advance  payments  for  film  service    (self -liquidating)    

Remittances  from  foreign  branches  held   in  abeyance    

Bonds   and    mortgages   payable: 

First     Mortgage     7%     Serial     Gold     Bonds     of     Broadway 
Building    Co.    maturing   serially   to    Feb,    1,    1936: 

Authorized    and    issued     '. .  .'     $450,000.00 

Less    retired    and    cancelled     90,000.00 


other    companies    due    after 


$4,869,160.49 

25.000.00 
119,212.33 
116,181.65 


First  mortgage  leasehold  6y2%  Serial  Gold  Bonds  of 
Fox  Philadelphia  Building,  Inc.,  guaranteed  by  Fox 
Film  Corp.  maturing  serially  Tune  1,  1926,  to  June  1, 
1945: 

Authorized    and    issued     $1,800,000.00 

Less    retired    and    cancelled    90,000.00 


Other    mortgages 


$360,000.00 


1,710,000.00 
491,646.16 


and      100,000 


Net    worth : 

Capital   stock  of  no  par   value: 
Authorized,     900.000     shares     of     Class     ' 

shares  of   Class   "B." 

Issued    and    outstanding,    400,000    shares    of    Class    "A"    and 

100,000   shares  of    Class    "B,"    including  capital   surplus, 

$3,345,000.00      transferred      thereto      by      resolution      of 

Board    of     Directors     $10,945,000.00 

Surplus,    per    attached    account     12,988,118.53 


$2,561,646.16 


23,933,118.53 


CONSOLIDATED   SURPLUS   &   PROFIT  AND    LOSS   ACCOUNT,   DEC 

SEPT.    25,    1926 

Surplus,    Dec.    27,    1925     

Additions    to   surplus: 

Profit,   Dec.   27,    1925,  to   Sept.   25,    1926,  based   upon  revised 
amortization    tables    compiled    from    company's    records 

of    past    experience     $1,350,790.15 

Add    profit    credited     in    the     period     in     respect    of    excess 

amortization   previously   written   off    1,620.997.75 


$31 
27 


624,319.16 
1925   TO 


$11,983,467.83 


Deduct: 

Expenses    in    connection    with    acquisition    of 

investments     in     other    companies 

Foreign     exchange    adjustment     


$85,240.63 
28,587.63 


$2,971,787.90 


113,828.26 


Total,    subject   to   provision    for    federal    taxes    on    income...      $2,857,959  64 
Deduct     provision    for    Federal    taxes    on     income     as     com- 
puted   by    the    corporation     285,022.90 


Deductions  from  surplus: 

Expense    of    retiring    Fox    Film    Realty    Corp.    bonds $118  44019 

Dividends    paid     1,500.000.00 


2,572,936.74 
$14,556,404.57 


Less  excess  reserve  for  depreciation,  prior  years,   restored  to 
surplus      


$1,618,440.19 


50,154.15 


Surplus,    Sept.   25,    1926,   to  balance   sheet. 


1,568.286.04 
$12,988,118.53 


DAILY  TIPS  WHICH  MEAN  DOLLABS  FOB  SHOWMEN 


"God  Gave  Me  Twenty  Cents" 
(Paramount) 

Tied  up  with  leading  confectioner}' 
store.  This  store  in  addition  to  sell- 
ing all  sorts  of  candy,  sold  perfume 
Eversharp  pens  and  pencils,  and  other 
novelties.  Novelties  and  candy  were 
put  in  paper  bags,  the  contents  of 
some  being  worth  a  dollar.  The  sur- 
prise packages  were  advertised  to 
sell  for  "twenty  cents."  A  few  passes 
were  also  placed  in  the  bags. — George 
T.  Cruzan,  Palace,   Lockport,  N.  Y. 

"The  Taxi  Dancer" 
(M-G-M) 

A  taxi  was  placed  in  lobby  on 
Saturday  night  and  remained  there 
until  the  picture  had  completed  its 
run.  A  seven-foot  dancing  girl,  made 
out  of  compoboard  and  painted  in  oil 
colors,  was  placed  on  the  running 
board  of  the  taxi.  The  two  side 
wheels  facing  the  street  had  circular 
cut  outs  from  compoboard  on  them 
with  the  following  copy,  "Egyptian — 
Monday — 'The  Taxi  Dancer'  with 
Joan  Crawford." — Sam  Hammond, 
Egyptian,    Greenville,   S.    C. 


"The    Volga    Boatman" 
(Prod.   Dist.  Corp.) 

All  out  of  town  newspapers  sold 
<>:i  the'  streets  were  stamped  "See 
The  Volga  Boatman,  Lyric  Theater — 
Now."  Cardboard  signs  with  face 
of  clock  painted  on  them  were  placed 
on  four  big  clocks  around  the  public 
square,  the  signs  reading:  "Time  to 
See  The  Volga  Boatman."  A  big 
cloth  banner  stretched  around  dome 
of  the  County  Court  House  on  the 
public  square,  announced  the  picture. 
This  sign  could  be  read  at  night  as 
the  dome  was  illuminated. — Lyric, 
Marion,   Ind. 


"Winning  of   Barbara  Worth" 
(United  Artists) 

Much  success  of  campaign  was  due 
to  sketching  contest  in  one  of  the 
daily  papers  and  on  throwaways.  The 
contest  was  open  to  all  of  the  fair 
sex  and  contestants  were  required  to 
design  a  hat  which,  in  their  opinion, 
would  be  most  becoming  to  the  draw- 
ing of  Vilma  Banky  in  the  newspaper 
and  on  the  throwaways.  Any  color 
could  be  used  and  as  many  colors  as 
desired.— W.  T.  Brock,  Rialto,  Chat- 
tanooga,  Term. 


At  Last! 


/f  T  last  is  right!  At  last, 
■^—Z     I'm  in  my  new  and 

permanent  office  at  2002 
Paramount  Building  with 
the  builders  of  the  Film  In- 
dustry. Finally  I  have  an 
office  in  which  to  conduct 
my  Life  Insurance  business 
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5Jfe  NEWSPAPER 
o/'FILMDOM 


ALL  THE  NEWS 
ALL  THE  TIME 


VOL.  XL     No.  4 


Tuesday,  April  5,  1927 


Price  5  Cents 


Official 


THE  industry  blossomed 
forth  in  a  new  guise  Sat- 
urday night.  It  served  as 
ambassador  plenipotentiary  be- 
tween the  two  Americas.  When 
the  usual  course  of  any  business 
is  turned  to  the  process  of  ce- 
menting amicable  relations  be- 
tween nations,  the  significance 
of  such  proceedings  cannot  be 
overlooked. 

This  was  the  highlight  of  the 
A.M. P. A.  dinner.  An  Admini- 
stration spokesman,  Secretary  of 
Commerce  Hoover  was  there. 
He  talked  of  Pan-America  and 
motion  pictures  and  therein 
made  certain  remarks  which 
placed  the  stamp  of  official  ap- 
proval upon  this  industry. 

Expressions  of  Importance 

Secretary  Hoover,  discussing  the 
continuation  of  friendly  dealings  with 
South  America,  turned  to  phrases 
sucli  as  these: 

"The  motion  picture  is  not  solely  a 
commercial  venture;  it  is  not  solely 
an  agency  of  amusement  and  recrea- 
tion; *  *  *  Beyond  all  this  it  is  a 
skilled  and  potent  purveyor  between 
nations  of  intellectual  ideas  and  na- 
tional ideals." 

Interesting.     Then  further: 

"It  (the  motion  picture)  is  the  most 
penetrating  and  persuasive  of  all 
these  methods  of  world  communica- 
tion. 

"*  *  *  It  can  also  transfer  the  worst 
within  us  as  well  as  the  best — here- 
in there  lies  a  heavy  obligation  upon 
this    industry". 

Certainly  this  is  a  great  compliment. 
Within  the  industry  it  is  to  be  doubted 
if  Saturday's  function  carried  any 
further  reaction  than  the  necessity 
to  listen  to  the  rendition  of  a  series 
of   irrelevant    addresses. 

Growing  Pains 

Whatever  good  accrues  from  this 
event  will  come  from  the  outside. 
In  the  assemblage  were  some  news- 
paper publishers  of  importance.  They 
were  present  not  because  it  was  a 
motion  picture  function.  It  was  the 
gathering  of  a  group  of  South  Amer- 
ican diplomats  and  the  presence  of 
a  Cabinet  member  who  had  a  mes- 
sage  to   deliver   that    drew    them. 

The  industry  is  not  accustomed  to 
pose  in  exactly  this  sort  of  role.  It 
would  do  well  by  itself  and  for  the 
impression  it  makes  on  outsiders  to 
act   a  trifle  more   grown   up. 

KANN 


SET  AT  FIRST  NATIONAL; 
DEPINET.JALES  HEAD 

No    Changes    Considered, 

Sam  Spring  Declares  in 

Statement 

Samuel  Spring,  secretary-treasurer 
of  First  National,  announces  the  ex- 
ecutive personnel  of  the  distribution 
department  ot  that  company  has  been 
definitely  established  w  i  t  h  Ned 
Depinet  in  the  office  of  general  sales 
manager.  Depmet's  immediate  asso- 
ciates are  A.  W.  Smith.  Jr.,  sales 
manager  ot  the  eastern  division  in- 
cluding Canada;  Stanley  W.  Hatch 
western  division  and  W.  E.  Calla- 
way, southern  division. 

Spring,  as  spokesman  for  John  J 
McGuirk,  president  of  the  Stanley 
Company,   as   well   as   for    First    Na- 

(Coutinucd    on    Page    9) 


Block  Booking  Bill 

Harrisburg,  Pa. — Pennsylvania  is 
following  the  lead  of  Indiana  and 
Ohio  and  is  seeking  to  curb  block 
booking  and  eliminate  the  compul- 
sory feature  of  arbitration.  The  mea- 
sure now  is  in  committee.  Another 
bill  affecting  the  industry  is  one  to 
prohibit  sale  of  standing  room.  This 
measure   has  passed  its  first    reading 


Mo.  Bill  Killed 

St.  Joseph,  Mo. — After  a  long  se- 
ries of  political  manoeuvering.  during 
which  its  enactment  was  threatened, 
the  measure  providing  for  a  ten  per 
cent  tax  on  entertainment  and  to- 
bacco died  with  ending  of  the  ses- 
sion. The  bill  passed  the  house  and 
had  been  unfavorably  reported  1>\ 
committee  in  the  senate.  It  would 
have  cost  the  industry  about  $80(>,0(l(! 
yearly. 


Prepare  for  Meeting 

Plans  of  the  company  for  the  1°27- 
28  season  will  be  outlined  to  the  sale? 
force  of  M-G-M  at  the  annual  con- 
vention May  19  to  24  at  Los  An- 
geles. Arrangements  are  now  being 
completed. 


Publix  Taking  Over  25  Per 
Cent  Interest  in  Saxe  Chain 


Ohio  Bill  Shelved 

Columbus,  O. — It  is  under- 
stood through  reliable  sources 
that  the  Bing  bill  has  been 
shelved  by  the  judiciary  com- 
mittee of  the  senate.  The  Bin? 
bill  provided  for  abolition  of 
block  booking  and  the  compul- 
;ory  feature  of  arbitration. 


BALABAN  &  KATZ  NET 
$1,857,701^  FOR  1926 

Earnings  Show  Substantial 

Increase  Over  Year 

Previous 

Chicago — Net  profits  of  Balaban  & 
Katz  in  1926  aggregated  $1,857,701. 
after  depreciation  and  Federal  taxes,  a 
substantial  increase  over  1925,  when 
the  net  reached  SI, 503, 690,  or  about 
$5.69   a    share.      The    current    income 

(Continued    on    page    9) 


$3,000,000  Dividend 

Payment  of  $3,000,000  in  wage  divi- 
dends on  July  1,  1927«and  the  issu- 
ance of  5,100  shares  of  stock  sold  to 
employees  at  $10  a  share  will  be  sub- 
mitted today  for  approval  to  stock- 
holders of  Eastman  Kodak  at  the  an- 
nual  meeting  in  Jersey   City. 

This  represents  the  largest  wage 
(Continued    on    pane     6) 


Madge   Bellamy  Signs 

Los  Angeles — Madge  Bellamy  has 
signed  a  new  long  term  contract  with 
Fox.  After  a  few  months  of  free 
lancing,  she  is  to  be  starred  in  "Col- 
leen," which  Frank  O'Connor  will  di- 
rect, as  his  first  picture  under  hi? 
^ox   contract.      Charles  Morton  is  tc  J      1         '*-»/-*  I 

head    the    supoorting    cast    which    in  OOQ.    0.3X102  . 
'udes  Tom    McGuire.  J.   Farrel   Mc 
DonaJd,  Marjorie  Cee"b»i  and  Ted  M 
"rraani   and   Sammy   Cohen. 


Firm  to  Have  Management 

of  Saxe  Theaters  in 

Milwaukee 

Milwaukee — Saxe  Enterprises  is 
preparing  for  the  keen  competition 
looming  for  this  territory  through 
affiliation  with  Publix.  The  long- 
discussed  deal  now  is  a  fact,  with 
only  formalities  remaining  to  be 
ironed   out. 

Under  terms  of  the  arrangement, 
Publix  obtains  a  25  per  cent  interest 
in  the  circuit  of  around  45  theaters 
extending  throughout  Wisconsin. 
Operating  management  of  the  Mil- 
waukee houses  is  provided  for,  with 
Saxe  continuing  to  manage  its  out- 
of-town    theaters. 

The  future  of  Saxe  long  has  been 
(Continued    on    Page    9) 

ORPHEUMPLANS  3,000 
SEAT  MILWAUKEE  HOUSE 

Milwaukee — First  in  a  series  of 
projects  which  are  expected  to  alter 
the  first  run  situation  here  is  the  New 
Majestic  to  be  erected  at  West  Water 
St.  and  Wisconsin  Ave.,  for  the  Or- 
pheum  circuit.  The  house,  which 
will  seat  3,000,  is  to  be  part  of  an 
$8,000,000  project. 

Officials  of  the  circuit,  which  has 
taken  a  25  year  lease  on  the  proposed 
house,  are  uncertain  as  to  the  policy 
to  be  adopted. 


TJeber  to  Head  Board: 

Hollywood — When    Robert     Lieb 
resigns    as    president    of    First     Xa 
tional   at    the   annual   meeting   at    At 
'antic   City  Apr'l   15.  he  will  be  ur  re  1 
•o    accent    the    chairmanship    of    the 
board  of  directors.     This  is  the  st  ;t. 
ment   made   by   Richard    A.    Rowland, 
general    manager    of    First    National 
(Continued    on    page    6) 


"Don   Juan"   Closing 

"Don  luan"  on  Sunday  closes  its 
qui  of  3d  weeks  at  Warners.  It  will 
be  replaced  by  "When  a  Man  Loves." 
which  is  being  moved  from  the  Sel- 
u\n  which  reverts  to  legitimate  at- 
tractions. 


on/ 


t-r»/tvi*^ 


I 


eunite   Beery-Hatton 

l3os"  Angeles  Paramount  has  re- 
united its  Wallace  Beery-Raymond 
Hatton  comedy  team,  which  estab- 
lished itself  in  "Behind  the  Front" 
ami  "We're  in  the  Navy  Now."  They 
will  reappear  together  in  "Fireman, 
{Continued    on    page    6) 


Howard  to  Direct  "Shepherd" 
Hollywood — Sol  Lesser  and  Fred 
Levy  have  borrowed  William  K. 
Howard  from  C.  B.  De  Mille  to  di- 
rect "The  Shepherd  of  the  Hills," 
their  first  production.  The  story  is 
b)     liar.. Id    Bell    Wright. 


THE 


-ZVW 


DAILY 


Tuesday,  April  5,  1927 


KTHEfl|v|fa^GRn 

3<<-rlEWSPAPEB  "-^  filWiLLTUE  NEWS 

WFILMDOM  ^^1***^^AUTUE  TIME 


Vol.  XL  No.  4      Tuesday,  April  S.  1927      Price  5  Cents 


JOHN  W.  ALICOATE 


Publisher 


Published  daily  except  Saturday  and  holidays 
at  1650  Broadway,  New  York,  N.  Y.t  and 
copyright  (1927)  by  Wid's  Films  and  Film 
Folk,  Inc.  J.  W.  Alicoate,  President  and 
Publisher;  Maurice  D.  Kann,  Vice-President 
and  Editor;  Donald  M.  Mersereau,  Treas- 
urer, Business  and  Advertising  Manager; 
Ralph  Wilk,  Traveling  Representative.  En- 
tered as  second  class  matter  May  21,  1918, 
at  the  post-office  at  New  York,  N.  Y. 
under  the  act  of  March  3,  1879.  Terms 
(Postage  free)  United  States,  outside  of 
Greater  New  York,  $10.00  one  year;  6 
months,  $5.00;  3  months,  $3.00.  Foreign, 
$15.00.  Subscribers  should  remit  with  order. 
Address  all  communications  to  THE  FILM 
DAILY,  1650  Broadway,  New  York,  N.  Y. 
Phone  Circle  4736-4737-4738-4739.  Cable  ad- 
dress: Filmday,  New  York.  Hollywood, 
California — Harvey  E.  Gausman,  Ambassa- 
dor Hotel:  'Phone,  Drexel  7000  and  Wash- 
ington 9794,  London— Ernest  W.  Fredman, 
The  Film  Renter,  58,  Great  Marlborough  St., 
London,  W.  I.,  Paris — La  Cinematographic 
Francaise,  5,  Rue  Saulnier. 


Financial 


Prices  steadied  a  bit  after  several  days  of 
depression,  with  Universal  Preferred  taking 
the  lead  to  the  extent  of  a  2J4  point  gain  on 
a  negligible  turn-over.  This  company's  curb 
issue  dropped  1J4  on  an  exchange  of  900 
shares.  Fox  Film  "A"  was  staunch  on  a 
sale  of   5,400. 


Quotations 


High 

Low 

Close 

Sales 

Am.    Seat.    Vtc. . . 

•   42J4 

41*4 

42  % 

900 

•Am.    Seat.    Pf d . . 

46 

•Balaban    &    Katz. 

6354 

*Bal.  &  Katz  Vtc. 

73  54 

Eastman  Kodak   . . 

.147^ 

144J4 

14454 

2,900 

Famous    Players 

.107'/, 

106 

106>S 

5,400 

Fam.    Play.    Pfd .  . 

.118 

118 

118 

400 

•Film    Inspect.     . . 

ey2 

First    Nat'l.    Pfd.. 

.100 

100 

100 

ioo 

Fox    Film    "A" .  .  . 

.   67 

64  H 

65J4 

5,400 

Fox   Theaters    "A" 

.  2154 

21K 

21K 

900 

•Intern'I    Project. 

9H 

Loew's,   Inc 

.    SS'A 

S7*A 

58 

1,700 

•Metro-Gold.    Pfd. 

25*4 

M.   P.   Cap.   Corp. 

.    13 

13 

13 

200 

Pathe   Exch.    "A". 

.   46 

45^ 

45'X 

800 

tParamount    B'way 

.100^ 

100 

100  J4 

2 

ttRoxy    "A"    .... 

.   35 

33^ 

ttRoxy    Units    . . . 

.  38         37 

^e. 


More  Vitaphone  Stars 

Vitaphone  is  continuing  to  recruit 
artists  for  its  presentations.  Among 
those  recently  signed  are  Senator 
Ford,  monologue  artist,  The  Happi- 
ness  Boys,  Billy  Jones  and  Ernest 
Mare.  The  California  Collegians, 
seven  young  college  men  who  enter- 
tain with  syncopated  music,  dances 
and  jokes;  Irving  and  Jack  Kaufman, 
composers  and  songsters;  Aunt  Jami- 
ma,  the  black-face  comedienne,  and 
the  Hearst  Radio  Kiddies,  two 
youngsters  who   sing  and   dance. 

In  addition  to  these  there  are  Joe  Brown, 
musical  comedian;  the  Loomis  Twins — Maxine 
and  Virginia,  vaudeville  entertainers;  and 
Vivienne  Segal,  musical  comedy  singer  who 
does  a  scene  from  "Maytime"  with  John 
Charles  Thomas,  concert  tenor  who,  inci- 
dentally, is  leaving  Saturday  for  a  concert 
tour    in    Brussels.    Belgium. 


New  Youngstown  House 
Youngstown,  O. — Bids  for  a  pro- 
posed $500,000  vaudeville  picture  the- 
ater to  be  erected  on  a  site  in  the  rear 
of  the  present  Orpheum,  in  West 
Federal  St.,  are  being  asked,  accord- 
ing to  Emil  Renner,  president  of  the 
Star  Theater  Co.  Plans  call  for  use 
of  the  present  Orpheum  as  an  en- 
trance to  the  new  house,  which  will 
have  2,000  seats. 


M-G-M  Signs  Zasu  Pitts 
Culver  City— Zasu  Pitts,  has  been 
signed  by  M-G-M  for  one  of  the  im- 
portant roles  in  Dimitri  Buchowetz- 
ki's  forthcoming  production,  "Anna 
Karenina." 


"Chang"    for    Rivoli 

"Chang,"  a  picture  revealing  the 
hazardous  life  of  the  Siamese  jungle, 
brought  to  New  York  by  Major  Mer- 
ian  Cooper  and  Ernest  Schoedsack. 
is  to  replace  "Old  Ironsides"  at  the 
Rivoli  April  29,  when  that  roadshow 
is  moved  to  the  Criterion  replacing 
"Beau   Geste." 


Skirboll  Gets  Columbia 
Cleveland— W.  H.  Skirboll  has  con- 
tracted for  the  Ohio  distribution  of 
Columbia  for  the  coming  year.  Skir- 
boll distributed  this  product  last  sea- 
son also.  He  also  distributes  Gold 
Seal. 


'***& 


">e. 


Butterfield  Adds  Another 

Port  Huron,  Mich.— The  Butterfield 
ircuit  has  taken  over  the  Regent, 
♦'he  firm  has  started  work  on  it? 
;300,000  Niles  house. 


l_ast    r/nces    uuuioi        .    _ 
Philadelphia    Market    tt   Bid  and  Ask 


McCormick   Not  Leaving 

Los  Angeles  —  John  McCormick 
will  continue  in  charge  of  production 
for  First  National,  says  an  official 
denial   of  the  report  he  is  to  resign. 


M-G-M   Adds  Writer 
Culver  City  —  Johnston  McCulley 
has  been  added  to  the  M-G-M  writ- 
ing staff. 


Asher    Now    F.    N.    Producer 

Hollywood — E.  M.  Asher  of  Asher, 
Small  &  Rogers,  has  been  retained  as 
an  associate  producer  by  First  Na- 
tional. 


Miles  Plans  New  House 
Detroit — Charles  H.  Miles,  who 
operates  the  Miles  downtown,  and  is 
building  the  Oriental  on  West  Adams 
Ave.,  plans  a  $500,000  theater  in  the 
North  Woodward  section.  He  re- 
cently disposed  of  his  Regent  at 
Woodward  and  the  Boulevard. 


Operator   Blinded  in  Fire 

Louisville — W.  B.  Davis  of  Green- 
ville, S.  C,  lost  the  sight  of  both  eyes 
and  suffered  severe  burns  about  the 
head  when  16  reels  of  film  he  was 
exhibiting  aboard  the  Florida  Expo- 
sition Train  became  ignited.  The 
films,  advertising  Florida,  were  being 
shown  to  a  small  group  but  no  one 
else  was  injured.  Damage  is  esti- 
mated at  $1,500. 


DON'T  ASK! 

(The  Film  Daily 
Question   Box) 


1.  Who  is  generally  accepted  as 
the  historian  of  the  motion  picture  in- 
dustry? 

2.  What  company  has  as  its  trade- 
mark, the  reclining  figure  of  a  lion? 

3.  Who  is  president  of  Film  Book- 
ing  Offices;   of    Pathe;   of   P.D.C.? 

4.  Which  two  firms  merged  to 
make  what  now  constitutes  the  In- 
ternational  Projector  Corp.? 

5.  Name  the  president  of  the  old 
Mutual  Film  Co.? 

(Answers  will  be  found  on  page  9) 


First  Nat'l  Signs  Cutts 

J.  Graham  Cutts,  the  British  di- 
rector, has  been  signed  by  First  Na- 
tional. Cutts  is  now  making  a  picture 
for  Ufa,  after  which  he  will  go  to 
Hollywood  and  make  one  picture,  and 
then  return  to  London  to  produce  for 
First  National  there.  The  British  di- 
rector will  arrive  here  in  May,  and 
remain   till    September. 

Cutts  has  many  successes  to-  his 
credit,  among  them  "The  Passionate 
Adventure,"  "The  Blackguard,"  "The 
Rat,"  and  "The  Sea  Urchin."  He 
writes  his  own  scenarios  as  well  as 
directing. 


Cleveland   Opening   Set 

Cleveland — The  new  club  and  busi- 
ness rooms  of  the  exhibitors  associa- 
tion will  be  formally  opened  to  the 
membership  April  12,  when  a  buffet 
luncheon  will  be  served.  The  new 
rooms  comprise  reception  room,  exec- 
utive board  room,  secretary's  room 
and  recreation  room.  J.  J.  Harwood 
is  president. 


12  in  Ohio  Chain 
Cleveland — The  Ohio  Amusement 
Co.  has  purchased  the  Southern  from 
M.  B.  Horwitz,  general  manager  of 
the  Washington  circuit.  This  makes 
12  local  neighborhood  houses  for  the 
Ohio   firm. 


12-Story    Building   for    Dallas 

Dallas — Elm  Street  wil  soon  have 
a  12-story  theater  building,  if  present 
plans  materialize.  The  names  of  those 
interested  have  not  been  divulged, 
but  Si  Charninsky  and  Ray  Stinnett 
are  mentioned  in  the  venture.  Ne- 
gotiations are  under  way  for  two  par- 
cels   between   Akrad   and    Ervay   Sts. 


A  COMPLETE  STUDIO 

AT  YOUR  SERVICE 
We  Specialize  in 

"SCREEN  TESTS" 

JOSEF  RUTTENBERG 

CINEMATOGRAPHER 

R  AND  R  STUDIOS 

627  West  43rd  Street 

Lackawanna  0683-2658 


Rudolph  Switches,  Doherty  Promoted 

Gerald  K.  Rudolph  has  resigned 
as  publicity  manager  for  Fox  to  be- 
come editor  of  "Motion  Picture  Mag- 
azine." Daniel  Doherty  has  been 
named  his  successor.  He  has  been 
connected  with  the  publicity  depart- 
ment for  the  last  two  years  working 
with  Rudolph  under  supervision  of 
Vivian  Moses.  Joel  Swenson  has  been 
named  to  the  post  vacated  by  Doher- 
ty. Rudolph  had  been  identified  with 
Fox  for  the  last  five  years  in  various 
capacities. 


"Beanie"  Walker  Here 
H.  M.  (Beanie)  Walker  vice-presi- 
dent and  production  manager  of  the 
Hal  Roach  studio,  arrived  in  New 
York  yesterday  for  an  indefinite  vaca- 
tion. In  the  11  years  that  he  has 
been  with  Roach,  Walker  titled  1,300 
pictures,  two  thirds  of  them  two  reel- 
ers  and  between  40  and  50  multiple 
reel   productions. 


PLASTOGRAPH 

FILM    LABORATORIES  INC. 

READY  TO 
SERVE  YOU 

NEW  YORK  OFFICE 

130  West  46th  St.     Bryant  7570 

LABORATORIES 

161  Harris  Avenue 

L.  I.  City,  N.  Y.      Stil well  4218 


AMALGAMATED 
VAUDEVILLE  AGENCY 

Attractions  for 
Picture  Theatres 

Standard    Vaudeville     Acts 
1600  Broadway,  New  York  City 

Phone  Penn.    3580 


r> 


^ 


Motion 
Picture 
Studio— -for 
Rent 


~"\ 


J 


A  completely  equipped  motion  pic- 
ture studio  right  in  the  heart  of 
things — 220  West  42nd  St.,  for  rent 
for  any  period.  Modern  camera  and 
men.  Ideas  developed.  Complete 
facilities  for  titling  and  finishing. 
Moderate  prices.  Call,  phone,  or 
write. 

Eastern 

•RATION 


CORPORATION 


Film 

220W.42nd.St.^ 


Wisconsin  3770 


WELCOME! 

MR.  CALIHAN 
of  the  Eastman 
Theatre,  Rochester 

MR.  I.  HOFFMAN 

of  the  Hoffman 

Bros.  Connecticut  Theatres 


— and  a  thousand  more 
progressive  exhibitors! 


YOU'RE 
NEXT! 

to  occupy  this  seat 
9L 


SIT  IN  AT 

THE  CONFERENCE 

OF  THE  GREAT! 


YOU  BELONG  WITH 

Major  Bowes  of  the  Capitol— Roxy 
of  the  Roxy— John  McQuirk  of  the 
Stanley  Circuit— L  Libson—Kunshy 
Chambers— and  all  leading  Showmen! 

M-G-M  News  is  literally 
SWEEPING  America 

THE  great  organization  of 
HEARST  together  with 
METRO-Goldwyn-Mayer  has 
WON  showmen  everywhere! 
ACTIVITIES  are  well  under  way 
TYPICAL  of  Young  Blood  daring! 
M-G-M  News  will  fulfill 
EVERY  expectation  . .  .  and  more! 
YOU  can't  afford  to  be  old-fashioned 
YOU'LL  want  the  newest  and  livest! 
JOIN  America's  foremost  theatres 
AND  be  up-to-the-minute  with 

It's  full  of  Young  Ideas  -  M-G-M  NEWS 


DKJJ±   UrriV^L    DLULO 


A  Prize  Fighter 

and  his 

Manager 

in 

HIGH 

Society 


GEORGE  O'BRIEN 

as  the  Pug 


WILLIAM 
FOX 

presents 


EDMUND  LOWE 

as  the  Manager 


So^C 


%OJ 


th 


V 


GEORGE  OBRIEN-EDMUND  LOWE 


"Based  on  the  &age  hit  by  James  Gkason  and  J{ichard  Tflber 
ScenarwbYThilipUcm^^\J[^\)  GREEN  Trodudtiom 


Coming  ~  The  Greatest  |  Drama 


1AIVL    IflE    LUU«  1  J 

Here  are  the  facts  *  »  -  Read  }em  and  Reap  I 


An  absolute  knockout  on  the  Broadway  stage  for  2  years  ! 
A  sensation  of  the  London  stage  ! 
A  whirlwind  success  on  tour  ! 
The  Cast  I— 

George  O'Brien — the  screen's  foremost  athlete  -  .  . 
Edmund  Lowe — the  Sergeant  Quirt  of  "What  Price 
Glory"  .  .  .  Douglas  Fairbanks  Jr.,  Kathryn  Perry 
and  Cyril  Chad  wick   ...   all  box  office ! 

behind    the 


PUNCH 


Act  quick 


NOW* 


JluMfidison  Square  Garden  hattlc 
held  in  a  5thJ[vcnue  mansion^ 


of  thenar  ~r  HEAVEN 


THE 


-g&?k 


DAILY 


Tuesday,  April  5,  1927 


"Slide,  Kelly,  Slide" 

M-G-M 

Embassy 

AMERICAN — *  *  *  will  win  a  pennant 
at  the  box  office.  It  is  packed  with  laughter 
and   pathos,    love   and   thrills. 

DAILY  MIRROR  —  *  *  *  Subtitularly 
speaking,  "Slide,  Kelly,  Slide"  also  scores 
a    bull's    eye.      The    difficult    shots   of    men   at 

bat   were   well   handled,   from   a   camera  angle. 

»   »  # 

DAILY  NEWS—*  *  *  If  baseball  and  Bill 
Haines  both  strike  your  fancy,  there's  enter- 
tainment galore  in  store  for  you.  Especially 
if  you  don't  mind  a  good  amount  of  sob-stuff 
thrown   into   your   comedy-dramas.   *  *  * 

EVENING  JOURNAL—*  *  *  It's  an  in- 
teresting picture,  and  baseball  fans  will  get 
a  kick  out  of  the  last  shots  which  were  taken 
in  the  Yankee  Stadium  during  last  year's 
World    Series    games.    *  *  * 

EVENING  WORLD—*  *  *  one  of  the 
best  movies  in  New  York  today  and,  so  far  as 
our  limited  knowledge  can  reach,  it  is  the 
baseball  classic,  both  in  prose  and  drama,  of 
all  time.   *   *  * 

GRAPHIC—*  *  *  hasn't  a  draggy  mo- 
ment and  is  filled  with  excitement,  capped 
with  good  titles  and  better  action.  The 
whole  picture  is  consistently  built  up  to  one 
of  the  most  exciting  finales  any  movie  camera 
has    caught.    *   *   * 

HERALD-TRIBUNE—*  *  *  for  those  who 
demand  realism  there  are  two  old  Giants, 
Mike  Donlin  and  Irish  Meusel,  and  two 
Yanks.   Bob  Meusel  and  Tony  Lazzeri.   *  *  * 

POST—*  *  *  There  are,  of  course,  but 
two  kinds  of  hokum — the  better  and  the  worse, 
and  "Slide,  Kelly,  Slide"  ranks  high  in  the 
first   division.    *  *  * 

SUN — *  *  *  With  clever,  human  acting, 
cleverer  titles  and  flavorous,  atmospheric  hu- 
mor and  sentiment,  it  represents  as  good  a 
show  as  one  has  a  right  to  expect.  Frankly 
it  beats  the  recent  epidemic  of  football  pic- 
tures hollow  and  it  deserves  to  be  an  ex- 
ceptional   success.    *  *  * 

TELEGRAPH—*  *  *  It  has  the  works- 
comedy,  pathos,  heart  interest  and  thrills. 
#  *  * 

TIMES—*  *  *  There  is  no  slackness  to 
this  picture.  It  plunges  on  from  the  first 
chapter  and  goes  right  through  without  any 
intermission.  The  interest  is  well  sustained 
and  the  comedy   is  excellent    *  *  * 

WORLD—*  *  *  I  do  not'  think  that  in  the 
last  five  years  I  have  seen  a  motion  pic- 
ture theme  start  so  promisingly  and  end  with 
such    depressing,    such    incredible,    artificiality. 


(TWfJ  (TW^TS  (T^fHTi)  CT^ 

CLUB 
MIRADOR 

.".'the  New  York  rendezvous 
of  celebrities  of  the  Stage  and  Screen 

cTViw  ^Presenting 
The  Yacht  Club  Boys 

(formerly  of  Club  Lido,  N.  Y. 
and  La  Touquet,  Palm  Beach) 

appearing  nightly  at  twelve  and 
<every  hour  on  the  hour  thereafter 
imtil  closing. 

also 

JOHNNY  JOHNSON'S 

CLUB  MIRADOR 

ORCHESTRA 

Third  Successive  Season 

E.  Ray  Goetz,  ^Managing  'Director 
200  W.  51st  St.,  N.  Y.  — Grcle  5106 


$3,000,000  Dividend 

(.Continued  from  page   1) 

dividend  ever  paid  by  the  company 
and  is  the  seventeenth  consecutive  an- 
nual payment,  making  the  total  pay- 
ments since  the  inauguration  of  this 
policy  $20,696,118.  If  the  stockhold- 
ers authorize  the  issuance  of  the  ad- 
ditional stock,  this  will  make  the 
total  175,078  shares,  including  80,248 
shares  originally  donated  by  East- 
man, owned  or  have  been  subscribed 
for  by  a  total  of  16,452  employees. 
At  present  market  prices  the  stock 
distributed  to  employees  since  July 
1,  1919  is  valued  at  approximately 
$24,500,000. 

In  issuing  the  above  statement,  F.  W.  Love- 
joy,  vice-president  and  general  manager,  states 
that  the  year  1926  was  not  only  the  most 
successful  from  the  standpoint  of  manufac- 
turing and  world-wide  distribution  of  the  com- 
pany's products,  but  it  recorded  many  signifi-. 
cant  developments  in  the  progress  of  photog-f 
raphy.  Two  important  developments  affect 
the  industry.  First,  the  improved  quality  of 
pictures  on  the  screen  due  to  the  extensive, 
use  of  panchromatic  film,  which  is  sensitive; 
to  red,  yellow  and  green,  as  well  as  to  violet; 
and  blue.  _  A  large  part  of  all  pictures  re-! 
leased  during  1926  were  made  on  this  film; 
Secondly,  the  development  of  a  new  duplicat- 
ing film  as  an  insurance  against  possible  per: 
manent  loss  of  valuable  negatives  and  for  the 
shipment  of  duplicate  negatives  abroad. 


Lieber  to  Head  Board? 

(Continued  from  page    1) 
on  the  report  that  John  J.   McGuirk, 
president    of   the    Stanley    Co.,    is    to 
succeed  Lieber  as  head  of  First  Na- 
tional. 

"It  is  quite  possible  that  Mr.  Lieber  may 
resign  as  president  of  First  National,"  Row- 
land said,  "and  if  he  does  he  will  probably 
do  so  at  the  organization's  annual  convention 
at   Atlantic  City   on  the   15th   inst. 

"It  is  widely  known  that  now  that  he  has 
brought  the  organization  from  a  cu  operative 
concern  to  its  present  position  as  a  result 
of  the  merger  which  changed  its  entire  make- 
up, he  feels  he  has  done  his  duty  l.v  it,  and 
he  has  expressed  a  wish  to  be  relieved  from 
the  activities  that  the  office  of  chief  executive 
carries   with    it. 

"The  other  executives  are  extremely  anx- 
ious for  him  to  continue  as  president,  but 
if  he  does  decide  to  resign  it  is  very  probaMe 
that    Mr.    McGuirk   will    be   oifered   the   post." 


Equipment  Notes 


Ticket  Register  Decision  Stays 

The  United  States  Supreme  Court 
declined  to  review  a  decision  of  the 
lower  courts  adverse  to  the  National 
Electric  Ticket  Register  Co.  in  its 
suit  against  Automatic  Ticket  Reg- 
ister Corp.  The  charge  covered  the 
alleged  infringement  of  a  patent  on  a 
machine  for  delivering  and  serving 
tickets  from  rolls. 


Open  L.  I.  City  Laboratory 

Plastograph  Film  Laboratories  Inc. 
have  completed  facilities  for  extended 
service  to  their  customers  in  the  up- 
to-date  plant  now  open  in  Long  Is- 1 
land  City.  The  firm's  city  office  is 
at  130  West  46th  St. 


Hunter    Gets   Toronto    Branch 

Toronto — John  L.  Hunter  has  been 
named  manager  of  the  Famous  Lasky 
exchange.     He   succeeds  A.   C.    Ben-? 
son.      He   is  a  member  of   the   Par; 
mount    100   per   cent   club. 


EDMUND  LC 

as  the  Man 


^ 


mm-., mw*'1 


Reunite   Beery-Hatton 

(Continued  from  page  1) 
Save  My  Child."  Differences  which 
led  to  the  split  have  been  settled.  To 
make  the  reunion  complete  the  entire 
production  line-up  of  the  two  previous 
pictures  will  be  behind  the  camera. 
Edward  Sutherland  will  direct 
"Monte  Brice,"  comedy  constructor, 
create  situations.  He  will  resume  his 
directorial   work  later. 


Canadian  Roadshow  Unit  Closing 
Toronto — The  eastern  unit  of  the 
"Beau  Geste"  company  is  to  close 
about  April  30.  The  company  has 
been  out  18  weeks  without  losing  a 
day,  exclusive  of  the  seven  weeks' 
run  at  the  Regent.  Syd  Taube  is 
with  the  unit  while  Irving  Water- 
street  is  advance  man. 


Mrs.  T.  D.  Cochrane  Dies 

Cable  advices  announce  the  death 
on  April  1,  of  Mrs.  Tom  D.  Coch- 
rane, of  Kobe,  Japan,  wife  of  the  gen- 
eral manager  of  the  Paramount  or- 
ganization in  Japan. 


Armstrong   Dies   of  Apoplexy 

Los  Angeles — Le  Roy  Armstrong, 
an  authority  in  film  research  work,  is 
dead  of  apoplexy  at  his  home  here. 

Hartford  Resigns 

Resignation  of  David  M.  Hartford 
as  director  general  of  David  M.  Hart- 
ford Prod,  was  confirmed  yesterday 
by  A.  J.  Moeller,  president  of  Amer- 
ican Cinema  Ass'n.  prior  to  his  de- 
parture for  the  Coast.  Hartford's 
withdrawal  will  not  affect  the  ACA 
program,  it  is  stated. 

David  M.  Hartford  Prod.,  will  con- 
tinue to  produce  for  the  company, 
Moeller  said,  pointing  out  that  30 
stories  have  been  purchased,  18  of 
which  will  be  produced  next  season. 

Contracts  closed  by  H.  S.  Manus. 
vice-president  of  ACA,  for  the  Port- 
land, Seattle,  Salt  Lake  City  and 
Denver  territories,  give  the  firm  100 
per  cent  representation  throughout 
the  nation. 


Rogell  Starting  Maynard  Film 
Los    Angeles — Rogell    is    to    start 
shortly  on  "The  Devil's  Saddle,"  star- 
ring Ken  Maynard  for  First  National. 


Zellner  Assignment  Temporary 

Arthur  Zellner,  who  is  handling 
the  engagement  of  "Camille"  at  the 
Globe,  will  resume  his  work  as  east- 
ern representative  of  Mary  Pickford 
and  Douglas  Fairbanks  after  the 
showing. 


Africa  Hears  Talking  Film 

Press  dispatches  state  that  Cape 
Town,  Africa  radio  listeners  heard 
a  broadcast  being  recorded  on  a  film 
in  New  York  and  put  on  the  air. 


New  Casting  Agency 
Hollywood — Thomas  A.  Persons 
Corp.  whose  object  is  "to  secure  big- 
ger and  better  engagements  from  re- 
presentative directors  and  players," 
has  been  formed  with  Persons  as  pre- 
sident. Howard  T.  Selznick  is  sec- 
retary-treasurer and  David  Finck, 
vice-president.  Lillian  Ducey  is  in 
charge    of   the    story   department. 


Exhibitors 
Daily  Reminder 


Don  't  keep 
showing  the 
same  kind  of 
picture  until 
your  patrons 
are  "fed  up." 
Diversify  your 
program. 


Tuesday,  Apr.  5,   1927 


Takes   Over   Birmingham   House 

London — Sol  Levy  is  to  take  over 
control  of  the  Futurist,  Birmingham, 
storm  center  of  the  recent  contro- 
versy between  exhibitors  and  Para- 
mount. Under  the  terms  of  the 
settlement  in  which  exhibitors  with- 
drew boycott  of  the  company's  pro- 
duct, Paramount  promised  to  refrain 
from  acquiring  key  city  houses  except 
where  forced  to  do  so  to  obtain  re- 
presentation. 


Olmstead  Returning 

Ed  Olmstead  who  resigned  from 
Publix  to  handle  exploitation  and 
publicity  for  Grauman's  Chinese  the- 
ater in  Hollywood  has  resigned.  He 
is  returning  to  New  York  and  Pub- 
lix. 


Crozier  on  Roadshows  Staff 
Emmett  Crozier  has  been  added  to 
the  publicity  staff  in  reorganization  oi 
the  Paramount  roadshow  department 
following  resignation  of  Mitchell.  He 
is  to  work  under  direction  of  James 
Ashcraft. 


Kemper  Comes  East 
Jimmy  Kemper,  who,  with  his  com- 
pany have  been  playing  Coast  and 
Middle-West  picture  houses,  has  ar- 
rived in  New  York.  He  is  arranging 
a  new  revue,  which  he  will  present 
in    Eastern   theaters. 


Kenimer  Seriously  111 

Riverside,  Fla. — Guy  N.  Kenimer, 
who  has  been  promoted  to  manage- 
ment of  the  Florida,  Jacksonville,  is 
seriously  ill  at  his  home  here.  The 
house  is  to  open  April  8. 


Tuesday,  April  5,  1927 

MnMBMBMBHM 


And  That's  That 


By  PHIL  M.  DALY 

TT  is  three  months  since  Max  Weis- 
-Ifeldt  was  named  western  division 
manager  for  F.  B.  O.,  but  it  has  taken 
him  that  time  to  arrive  at  his  San 
Francisco  headquarters.  He  has  been 
getting  things  in  order  at  Denver, 
Salt  Lake  City,  Portland  and  Seattle. 

P.  V.  Williams  has  been  operating 
the  People's,  Munday,  Tex.,  for  13 
years  and  in  that  period  his  entire 
yceipts  have  not  equalled  the  $127,- 
311  record  hung  up  the  first  week 
the  Roxy  was  opened.  He  calls  at- 
tention to  the  fact  in  a  letter  to  the 
Uoxy  which  is  being  used  to  good 
idvantage  in  the  theater's  advertis- 
ing. 


Thirty-five  and  as  debonair  as  ever, 
Sam  Katz  celebrated  a  birthday  on 
Sunday. 


"Bill"  Howard  will  talk  over  WOR 
tonight  on  "How  Million  Dollar  Mo- 
tion Pictures  are  Made."  "Bill"  has 
been  mighty  successful  as  a  director, 
because  he  has  the  angle,  gained 
in  a  career  as  salesman  and  branch 
manager. 


Oldtimers 

WHAT  is  believed  to  be  a 
record  in  the  length  of 
continued  service  of  a  distrib- 
utor for  one  theater  is  claimed 
by  Pathe,  this  company  hav- 
ing booked  pictures  into  the 
Opera  House,  at  Plattsburg, 
Mo.,  for  the  past   16  years. 

C.  H.  Thompson  and  M.  J. 
Trimble  have  been  conducting 
the  Opera  House  since  Feb. 
8,  1904.  A  straight  picture 
policy  was  instituted  in  1911, 
and  on  the  initial  program  a 
Pathe  picture  was  played — and 
ever  since. 

For  those  interested  in 
statistics:  It  is  estimated  that 
5,250  film  programs  have  been 
presented. 


Set  at  First  Nat'l; 
Depinet,  Sales  Head 

(Continued   from   page    1) 

tional,  further  states  that  Depinet  and 
other  sales  executives  have  the  fullest 
support  of  all  branches  of  the  organi- 
zation. Spring  states  that  no  changes 
have  been  considered.  The  appoint- 
ments recently  made  came  as  a  result 
of  notably  fine  records  in  the  distri- 
bution of  First  National  product,  the 
statement    declares. 

The  sales  force,  now  functioning 
under  the  leadership  of  Depinet,  is 
in  the  midst  of  one  of  the  most  ag- 
gressive drives  ever  conducted  by 
First  National.  Early  returns  indi- 
cate that  the  establishing  of  new 
records  will  be  announced  at  the  an- 
nual sales  convention  at  the  First 
National  studios  in  Burbank,  May 
20-23,   Spring  added. 


Nezv  Theaters 


Palmyra,  N.  J.— Stanley-Fox  Corp.  has  plans 
under  way  for  building  a  $100,000  theater  at 
Broarl  St.  and  Morgan  Ave.,  work  to  com 
nience   about   June    1, 


Credit  Will  H.  Hays  with  this  nifty 
which  brought  down  the  house  at  the 
A.  M.  P.  A.  dinner  Saturday  night. 

An  author  once  wrote  to  a  producer  asking 
for  a  concise  formula  for  writing  a  suc- 
cessful motion  picture  story.  The  producer 
wrote: 

"A     motion     picture     story     should     contain 
■n,   comedy,    society,    action,    sex    interest, 
it    can't    be    too    short. 
"For  such  a  scenario   I  will   be  glad   to  pay 
om   ten    to   twenty   thousand   dollars." 
A    few   days    later   the    producer    received    a 
M*"   from   the    author    reading    as    follows: 
Herewith    story    containing    religion,    com- 
y,    society,    action,    sex    interest.       And    it's 
short.      Send   check   by   return    mail." 

Enclosed    was    the    manuscript,    which    read 
i    follows : 

"My    God,"    laughed    the    Countess,    "let    go 
my   leg!" 


Balaban  &  Katz  Net 
$1,857,701  for  1926 

(Continued  from  page   1) 
is  equal  to  $6.28  per  share,  after  pre- 
ferred   dividends,    on    264,206    shares 
>f  common  outstanding.     Total   1926 
rofit  was  $2,949,339,  against  $2,287- 
'2  in   1925. 
The     consolidated     balance     sheet 
ed  January  2,  1927,  reveals  theater 
jperties,    including   land,    buildings, 
uipment,  etc.,  is  valued  at  $14,883,- 
•4,     without     depreciation     reserve 
'otal    assets   are   $17,595,056. 


Publix  Taking  25% 
Interest  in  Saxe  Go. 

(Continued   from  page    1) 

a  subject  of  speculation  throughout 
the  industry.  As  Saxe  has  been  a 
leader  in  First  National,  it  was  ex- 
pected that  the  company  would  cast 
its  lot  with  the  Stanley-West  Coast- 
First  National  pool.  Strength  was 
lent  to  this  belief  by  the  negotiations 
carried  on  with  Northwest  Theaters 
(Finkelstein  &  Ruben)  for  a  pooling 
of  interests,  presumably  as  the  fore- 
runner of  joining  the  Stanley  group. 
Publix  at  various  times  has  sought 
to  purchase  both  Saxe  and  F.  &  R. 
holdings.  When  negotiations  for  the 
latter  fell  through,  Publix  began  con- 
struction of  a  Minneapolis  theater. 


Discrimination  on  "Blue"   Law 

Cleveland  Heights,  O. — Efforts  to 
invoke  the  "blue"  law  statutes  bv 
causing  arrest  of  two  Cleveland 
Heights  store  keepers  open  on  Sun- 
day, were  met  with  opposition  bv 
Ma3^or  Frank  Cain.  While  opposing 
a  wide  open  Sunday  on  the  Heights, 
which  is  a  strictly  residential  section, 
and  refusing  permission  for  Sunday 
pictures  on  the  Heights,  he  is  not  in 
favor  of  a  strict  interpretation  of  the 
law,  and  will  not  permit  arrest  of 
gasoline  station  managers,  drug  store 
managers,  or  merchants  selling  food 
necessities. 


Bernstein  Back  with  "U" 
Universal  City — Isadore  Bernstein 
has  returned  to  Universal  after  an  ab- 
sence of  a  year.  He  will  do  adapta- 
tions and  scripts  of  special  features, 
his  first  assignment  being  "Easther 
La  Berre,"  European  story  by  Franz 
Schulz. 


! 


ANSWERS 

{The  Film  Daily 
Question  Box) 


Horse  Picture  Finished 
Universal  City  —  "Wild  Beauty," 
starring  Rex,  has  been  completed 
and  is  now  in  the  cutting  room. 
Henry  McRae,  the  director  is  pre- 
paring "Untamed." 


Bushman,  Jr.  Signed 
Universal  City — Francis  X.  Bush- 
man, Jr.,  has  been  signed  to  star  in 
"The  Scarlet  Arrow,"  a  chapterplay 
dealing  with  the  Northwest  mounted 
police  for  Universal. 


Hall  Bros.  Buy  Another 
Three  Rivsrs,  Tex.  —  Hall  Bros, 
owners  of  the  Rialto  and  Mission  in 
Belville,  have  purchased  the  May 
here,  and  will  change  its  name  to  the 
Rialto.      They    will    remodel. 


New  Officers  Chosen 
Baltimore — Maryland  and  Virginia 
exhibitor  units  have  elected  new  of- 
ficers. Herman  A.  Blum  is  presi- 
dent of  the  Maryland  unit,  whose 
other  officers  are:  William  M.  White- 
hurst,  vice  president;  Frank  A.  Horn- 
ing, treasurer;  J.  Louis  Rome,  coun- 
sel;  William  E.   Stumpf,   secretary. 

I.  Weinberg  heads  the  Virginia  or- 
ganization of  which  Charles  Somma 
is  vice  president  and  Harry  Bern- 
stein   secretary-treasurer. 


1. 


Terry  Ramsaye. 
Metro-Goldwyn-Mayer.  ' 
.     Joseph     P.     Kennedy;     Paul 
ler;  F.  C.  Munroe. 
.     Simplex    Projection     Machine 
and  the  Powers  Projector  Corp. 
.     John  R.  Freuler. 


George  Rea  Comes  East 

Herkimer,  N.  Y.— George  Rea  of 
Cincinnati  is  now  managing  the  Lib- 
erty, succeeding  John  McConville. 
who  has  resigned  his  position  with 
the   Schine   circuit. 


Waldo  Ives  Buys  Lincoln 

Mount  Vernon,  Wash.  —  Edward 
and  Ivar  Halberg  have  sold  the 
Lincoln  to  Waldo  C.  Ives  of  Seattle, 
who  is  associated  with  Oscar  Ruth, 
manager  of  the  Mission  and  the  Em- 
pire, at  Anacortes. 


Film   Fire   Case   Settled 

Washington  —  Claim  of  Pathe 
against  the  Ideal,  Baltimore,  for  $118 
for  four  reels  of  film  destroyed  by 
fire  which  resulted  in  a  counter 
claim  for  $900  filed  by  the  theater 
has  been  withdrawn,  following  an  out 
of  court  settlement.  The  exhibitor 
alleged  the  fire  was  caused  by  bad 
film. 


Cook  Buys  at  Sheboygan 
Sheboygan,  Wis. — The  Gem,  re- 
cently purchased  by  Frank  Cook  from 
Ernest  Hoefer  and  closed  fof  a 
time  for  repairs,  opened  Saturday. 
Cook  has  made  many  improvements 
in  the  theater  among  them  being 
the  installation  of  a  new  organ  and 
new  lighting  system.  He  operated 
the  Bijou  in  Appleton  for  four  years, 
but  the  Saxe  Amusement  Enterprises 
leased  the  property  and  will  take 
possession  by   May   1. 


Wheeling,  W.  Va.— Capitol  Theater  Co.  has 
started  work  on  a  $500,000  theater,  office 
nicl    store  structure,   to  open   about   Sept    1. 


Kacine,  Wis. — Mandor  Matso,  architect,  has 
prepared  plans  for  a  theater  at  Charles  and 
1  ourt    Sts. 


Charlottetuwn,  Out. -The  F.  G  Spence 
Amusement  Co.,  St.  John,  N.  B.,  is  buildini 
a  theater   to   seat    600  and   open    Sept.    1 


ing 


Schenectady,  N.  Y.— Abe  Dwore  will  build 
a  $100,000  theater  seating  1,200  at  State  and 
Robinson  Sts.  The  opening  is  scheduled  this 
fall. 


Albuquerque,  N.  M. — Contracts  will  be  let 
April  20  for  a  400-seat  house  on  Central  Ave. 
E.    H.    Norn's    is    the    architect. 


Princeton,     Minn. — Mrs.     M.     C.     Kruschke 
has    opened    a    theater    to    replace    the    Strand. 


Clenville,    W.    Va. — A    theater    seating    375 
has  been  opened  here. 


No.  Attleboro.  Mass. — Plans  are  in  progress 
for  a   theater   here. 


Ravenna,  0.— B.  C.  Steele  and  Sam  Rosen- 
thal of  Cleveland  plan  a  theater  here  this 
.spring. 


Newcomerstown,     O. — G.      M.     Jordan     has 
■  peiied    the    Ritz.    seating    500. 


Answers  All 
QUESTIONS 


Free  to 

FILM  DAILY 

Subscribers 


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THE 


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DAILV 


Tuesday,  ApnT*$,  1927 


DAILY  TIPS  WHICH  MEAN  DOLLADS  FOG  SHOWMEN 


"Bardelys  the   Magnificent" 
(M-G-M) 

Special  newspaper  campaigns  were 
prepared  and  the  local  paper  "The 
Herald-Argus"  was  induced  to  get 
out  a  special  double  truck  of  co-opera- 
tive ads.  The  Gilbert  Jumble  Puzzle 
was  taken  from  the  pressbook  and  the 
mat  cut  into  eight  pieces — a  portion  ol 
it  worked  into  each  of  eight  mer- 
chants' ads.  These  pieces,  when 
clipped  and  made  into  the  Gilbert 
head,  and  brought  to  the  paper,  were 
repaid  with  tickets  to  the  theater. — 
J.  Goldberg,  La  Porte,  La  Porte,  Ind 

"Blonde  or  Brunette" 
(Paramount) 

Used  two  of  the  bov  ushers  instead 
of  girls  for  ballyhoo.  The  ushers 
dressed  in  tuxedos  (one  a  blonde  and 
the  other  a  brunette)  walked  the 
streets  arm  in  arm  and  passed  out 
5,000  small  card6  carrying  appropriate 
copy  on  the  picture.  A  car  accom- 
panied the  boys  to  give  them  a  lift 
from  one  section  of  town  to  another 
The  rear  of  the  car  was  bannereo 
with  a  large  si^n  reading,  "Blonde 
or  Brunette — Which  do  you  prefer?" 
— Sidney  Dannenberg,  Strand,  Birm- 
ingham. 


"The  Collegians" 
(Universal) 

"Put  to  use  your  training  in  Eng- 
lish and  write  your  criticism  of  Carl 
Laemmle,  Jr.'s  newest,  funniest  and 
most  entertaining  series  picture,  'The 
Collegians,'  "  faie  Daily  Californian 
advised  its  readers  recently.  Prizes 
donated  by  merchants  interested  in 
student  trade  were  awarded  for  the 
best  of  these  500-word  criticisms 
written  by  U.  C.  students.  The 
judges  in  the  contest  were  all  from 
the  University,  one  being  a  professor. 
■ — Clarence  Laws,  California,  Berke- 
lev     Cal. 


A  Three-way  "Play ' ' 

MAKING  one  exploitation 
idea  do  triple  duty  was  the 
accomplishment  of  Abe  Ein- 
stein, pubHcity  director  for  the 
Stanley  Co.,  when  he  played 
"Don  Juan"  at  the  Stanley, 
Philadelphia.  The  staid  Quaker- 
ites  fell  hard  for  the  "ask  me 
another"  gag,  so  bethought,  Abe 
to  himself,  why  not  apply  it  to 
the  theater  and  help  along  the 
B">rrymore  opus. 

Einstein  took  paid  space  in 
the  papers  to  ask  ten  questions 
of  the  readers.  The  questions 
were  in  regard  to  "Don  Juan" 
and  answers  could  be  found  by 
checking  up  on  "readers"  which 
appeared  previously.  More 
than  2,000  answers  were  re- 
ceived, which  showed  that  num- 
ber of  potential  spectators. 
Secondly  it  gave  Einstein  that 
manv  names  to  add  to  his  mail- 
;ne  list.  The  third  angle  was 
cashed  heavily.  Einstein 
showed  each  paper  the  interest 
*'->pnifpsted  in  the  contest,  prov- 
ing that  film  news  is  read  with 
re'ish  by  their  subscribers. 


"^  Stanley  Co.  Financial  Statement 

The  consolidated  financial  statement  of  the  Stanley  Company  of  Amer- 
ica, as  of  Dec.  25,  1926,  follows: 

ASSETS 
Properties   owned: 

Land,    buildings    &    improvements     $43,016,606.20 

Furniture,    fixtures    &•    equipment     


3, 189, 259. ,H     $46,2435,863.54 


Properties    leased 

Leaseholds     

I  mprovements    

Furniture,    fixtures    &    equipment 


5,227,740.16 
2,592,397.55 
2,099,619.55 


9,919,757.26 


Investments     4,093,925.18 

Current  : 

Cash      $3,629,806.62 

Cash — appropriated     for     construction      3,895,389.18      $7,525,479.16 


Loans,    notes    &    accounts    receivable 

Inventories      

Advance    deposits     


1,648.904.18 

15,790.24 

157,588.94 


Deferred     &     prepaid     items 


9,347,479.16 

2.102.359.56 

$71,669,386.70 


LIABILITIES 
Bonds,    mortgages   &    notes: 

Mortgage     bonds     $18,600,000.00 


Mortgages    payable 

Secured    notes     due     1928     

15    Yr.    6'A%    gold    notes    

15    Yr.    6V27r    debentures     

Serial      Notes— Due      1928-1929 


Current  : 

Notes     payable 
Accounts     payable 


8,067,749.53 
2,2'00,000.00 
1,500,000.00 

1,000,000.00 
500,000.00      $31,867,749.53 


$667,721..74 
770,343.73 


Deferred    and    accrued    items     

Dividends     payable      

Reserves    for    depreciation,    amortization    &    U.    S.    Taxes 

Minority    interest    in    associated    companies     

Capital    and    surplus     

Represented    by    616, 135^    shares    of    no    par    stock    of    Stanley    Co.     of 
America    issued    and    outstanding. 


1.438,065.47 

801.593.71 

469.974.00 

5.162.034.41 

1.081.853.30 

30,848,116.28 


$71,669,386.70 


CONDENSED    STATEMENT    OF    INCOME    AND    EXPENSES 
Income : 

Box    office    receipts     $20,529,936.93 

Other    income     2,379,875.4* 


Total    income     

Less — Operating    expenses    and    \J.    S.    taxes 


$22,909,812.42 
19.678.393.27 


Net    income     

Less — Minority  interest   after  providing  for  depreciation   and    U.    S.   taxes. 

Net    income   available    for    depreciation    and    dividends    

Dividends  paid  during   1926  by  the  Stanley  Co.  of  America,  totaled 


$3,231,419.15 
82,609.16 

$3,148,809.99 


$1,315  262.20 


"The   Masked  Woman" 
(First   Nat'l) 

Arranged  an  attractively  lettered 
and  colorful  hand-painted  sign,  4x6  ft. 
In  the  centre  had  a  glass  case  built 
in,  illuminated  by  hidden  red  lights. 
In  the  case  put  the  head  of  a  woman 
(borrowed  from  a  millinery  shop.) 
dressed  it  up  with  a  stylish  hat,  starf, 
and  earrings  but  covered  her  eyes  with 
a  black  mask.  Sign  read:  Can  you 
identify  this  woman?  Placed  the  sign 
with  the  accompanying  case  in  a 
prominent  position  in  the  lobby.  Drew 
big  crowds. — Jack  Rowley,  Rialto, 
Laredo,   Texas. 


La  Vigne  Sells  Seattle  House 

Seattle — The  Madison,  a  suburban 
theater,  has  been  disposed  of  by  J. 
W.  La  Vigne  to  Frank  M.  Farrow, 
formerly  manager  for  Joe  Danz. 


"The   Volga   Boatman" 
(Prod.  Dist.  Corp.) 

A  Russian  troupe  was  broadcasting 
"The  Song  of  the  Volga  Boatman" 
from  a  Detroit  station.  Called  on  the 
president  of  a  Lansing  musical  club 
and  asked  her  to  have  the  members 
"listen  in"  on  the  song  and  criticize 
it.  The  club  sent  an  announcement 
of  the  meeting  to  follow,  and  the 
newspaper  covered  it.  Also  asked  a 
Lansing  literary  club  to  read  Kon- 
rad  Bercovici's  novel  "The  Volga 
Boatman,"  and  study  the  book.  This 
notice  was  also  published  in  the 
Lansing  newspapers.  —  Orpheum, 
Lansing,   Mich. 


Lease  Up-State  Theater 

Old  Forge,  N.  Y. — Elmer,  Stephen 
and  Sarah  Soper  are  the  new  lessees 
of  the  Gaiety,  effective  April   1. 


Orpheum    Opens    in    Madison 

Madison,  Wis. — The  newest  link  in 
the  Orpheum  chain.  the  New 
Orpheum,  has  been  opened.  It  seats 
2,500. 


Cleaner  Films  Sought 

Kenosha,  Wis. — Civic  clubs,  fra- 
teral  organizations,  and  women's  asso- 
ciations are  circulating  petitions  for 
Kenosha  theaters  to  have  them  co- 
operate in  the  showing  of  cleaner 
films.  Part  of  the  petition  read  as 
follows:  "Your  theaters  have  done 
and  are  doing  great  things  for  Ken- 
osha in  the  way  of  entertainment,  and 
it  is  in  full  appreciation  of  this  fact 
*hat  we  are  asking  for  your  co-opera- 
tion in  suppressing  pictures  which  are 
objectionable."  Churches  and  church 
organizations  are  joining  in  the  move- 
ment. 


"Blue"  Laws  Hit 

Albany — People  cannot  be  made 
good  by  law,  Assemblyman  Rev. 
M.  Henley  of  Perry,  only  clergyman 
member  of  the  New  York  legislature, 
stated  in  explaining  why  he  had  not 
introduced  any  measure  for  stricter 
"blue"  law  enforcement.  Reformers 
had  rested  hopes  on  the  pastor-as- 
semblyman expecting  him  to  lead  a 
fight  to  tighten  Sunday  Laws. 


Robert  Larson  Dies 
Robert  Larson,  general  manager 
for  Keith-Albee  in  New  England, 
was  found  dead  in  a  hotel  room.  He 
had  been  with  the  firm  for  20  years. 
His  body  has  been  shipped  to  Bos- 
ton for  burial  . 


January   Exports  $882,434 

Washington    Bureau    of   THE  FILM   DAILY 

Washington — Exports  in  January 
totaled  27,434,397  linear  ft.,  valued  at 
$882,434,  figures  compiled  by  the  Bu- 
reau of  Foreign  and  Domestic  Com- 
merce show.  Included  in  the  month's 
shipments  were  3,371,864  ft.  of  raw 
stock,  valued  at  $98,540;  952,645  ft. 
of  negatives,  valued  at  $153,564,  and 
23,109,888  ft.  of  positives,  valued  at 
$630,330. 

Principal  markets  for  positives  in 
January  were  Australia  and  Argen- 
tina, both  of  which  took  over  2,000,- 
000  ft.,  and  Brazil,  with  nearly  1,900,- 
000  ft  . 


Hitt   Gets   New   Post 

Hollywood — Laurence  W.  Hitt  has 
been  named  art  director  of  the  Para- 
mount studio,  a  post  he  formerly  held 
at   the  company's   Long  Island  plant. 


Rhonheimer   Building  Another 

Samuel  Rhonheimer  is  erecting  a 
2,000-seat  theater  on  Empire  Blvd. 
and  Kingston  Ave.,  Brooklyn.  It 
will  open  in  September  as  the  Em- 
pire  . 


War  Anniversary  Newsreel 
As  part  of  its  current  issue,  Inter- 
national Newsreel  is  releasing  a  spe- 
cial commemorating  the  tenth  anni- 
versary of  the  entry  of  the  United 
States   into  the   world  war. 


Auto   Thieves    Hurt   Business 

Luray,  Va. — Auto  thieves  are  hurt- 
ing business  in  many  towns  of  north- 
ern Virginia.  As  a  result  of  the  prac- 
tice, farmers  are  not  visiting  the  cities 
as  often  as  previously  and  theater  at- 
tendance  is   suffering. 


Incorporations 


Albany.  N.  Y. — Nocabe  Amusement  Corp., 
Beacon.  Motion  Pictures.  Capital,  $10,000. 
Directors,  M.  Karp,  L.  Samuels,  F.  Simeone. 
Filed  by  Suchman  and  Samuels,  1560  Broad- 
way. 


I 


Albany,  N.  Y. — The  Filmplay  Company  of 
America.  To  operate  motion  picture  ex- 
changes. Capital.  500  shares  of  stock  ,>f  no 
par  value.  Filed  by  Morris  D.  Kepple,  70 
West   40th   St. 


Albany,  N.  Y.— Betty  Theater  Corp.  To 
participate  in  various  parts  of  the  motion 
picture  business.  Capital  $3,000.  Filed  by 
Maurice   M.   Cohn,   276  Fifth   Ave. 


Albany,  N.  Y. — Monroe  Theater  Corp. 
To  own  and  operate  theaters.  Capital,  200 
shares  of  stock  of  no  par  value.  Filed  by 
Bandler,    Haas    and    Collins,    2    Rector    St. 


^NEWSPAPER 
©/"FILM  DOM 


ALL  THE  NEWS 
ALLTHE  TIME 


VOL.  XL     No.  5 


Wednesday,  April  6,  1927 


Price  5  Cents 


Hands  Joined 

IT  is  a  matter  of  months. 
When  the  pool  closes  with 
General  Electric,  there  will 
be  lots  going  on.  The  pros  and 
cons  are  practically  eliminated. 
Agreement  is  understood  to  be 
at  hand. 

This  is  what  it  will  mean : 
Paramount,  First  National,  M- 
G-M,  Universal  and  P.D.C.  will 
be  one  where  talking  films  are 
involved.  These  companies  are 
ready  to  go  in  and  heavily,  too. 

The  Theater  Wedge 

The  alliance  will  be  all-powerful. 
General  Electric,  the  famous  "G.E.", 
is  one  of  the  greatest  of  the  nation's 
industrial  concerns.  The  Radio 
Corporation  of  America  is  working 
hand  and  hand  in  the  development. 
The  fact  that  they  have  interested 
themselves  in  sound  and  action  syn- 
chronization means  but  one  thing  to 
those  who  know:  That  the  tremen- 
dous resources  in  energy  and  in 
wealth  which  are  always  associated 
with  these  names  have  been  turned 
to  this  development.  It  is  tantamount 
to  a  guarantee  of  mechanical  per- 
fection. 

The  alliance  will  occupy  a  domin- 
ant position.  The  combined  theater 
holdings  of  the  five  units  reach  into 
four  figures.  Many  of  them  are 
among  the  finest  in  the  entire  exhibi- 
tion   field. 

It  appears  that  much  of  weight 
will  transpire  in  the  talking  film 
field.  The  competition  which  looms 
on   the  horizon  will  be   keen. 

Stealing  a  March 

Tom  Saxe  has  cast  his  fortunes 
with  PubHx.  And  thereby  do  the 
flirtations  between  Tom  and  Messrs. 
Finkelstein  and  Ruben  come  to  an 
end. 

It  looks  as  if  Mr.  Katz  has  stolen 
a  night  march.  For  it  is  whispered 
about  in  rather  open  fashion  that  the 
F.  &  R.-Saxe  group  was  being  ca- 
joled into  the  First  National  camp. 
The  generals  will  have  to  draw  up 
new    tactical    lines.      But    never    fear, 

they  will. 

KANN 


Milwaukee  Seething 

Milwaukee — Local  film  cir- 
cles are  seething  as  a  result  of 
the  closing  of  the  deal  which 
gave  Publix  a  25  per  cent  in- 
terest in  the  Saxe  circuit. 

With  Saxe  allied  with  Pub- 
lix, in  this  overseated  city,  the 
possible  reaction  of  the  deal  to 
plans  of  the  Universal  and 
Fischer  chains  is  a  subject  of 
discussion.  Wisconsin  is  cer- 
tain to  be  the  center  of  attrac- 
tion in  theater  development  in 
the  next  year. 


MILLIONS  FOR  FISCHER 

HOUSES  IN  WISCONSIN 

Milwaukee,  Janesville  to  be 

Among  Cities  Where 

Firm  Will  Build 

Milwaukee — Wisconsin's  three-cor- 
nered chain  theater  situation  is  devel- 
oping into  a  building  acquisition  race 
which  presages  a  bitter  fight.  Latest 
developments  is  the  launching  of  an 
aggressive  campaign  by  Fischer's 
Paramount  Theaters,  now  the  small- 
est of  the  three  dominant  Wisconsin 
chains. 

New  theaters,  the  cost  of  which 
may  aggregate  several  millions,  are 
to  be  built  or  acquired  by  the  com- 
(Continued    on    page    3) 


Confirms  Deal 

Confirmation  of  the  signing  of  Fred 
Thomson  and  Silver  King  by  Para- 
mount, was  made  yesterday  by  S.  R. 
Kent.  The  deal  has  been  reported 
as  closed  several  months  ago.  Thom- 
son, will  first  make  "Jesse  James." 

The  same  producing  unit  which 
(Continued    on    page    8) 


Kodak  $20,000,000 

Jersey  City — Eastman  Ko- 
dak's net  for  1926  is  reported 
close  to  $20,000,000,  compared 
with  $18,900,000  in  the  previous 
record  year.  Official  figures 
are  not  available  because  of  de- 
lay in  receiving  returns  from 
foreign  branches,  it  was  ex- 
plained at  yesterday's  annual 
meeting. 

Plans  for  the  wage  bonus  to 
employes  by  which  common 
shares  having  a  market  value 
of  nearly  $150  per  share  will 
be  sold  to  them  at  $10  a  share, 
were   approved   by   directors. 


Agreement  Near  in  Talking 
Film  Pool  on  Photophone 


BRITISH  COMBINE  SEEKS 
U.  S.  AID  IN  MERGER 


London — The  first  move  to  line  up 
the  British  industry  with  the  Amer- 
ican in  a  combination  of  production, 
distribution  and  exhibition  has  been 
launched  by  a  new  $12,500,000  com- 
pany known  as  the  Gaumont  British 
Co.  Col.  A.  C.  Bromhead  is  chair- 
man. It  represents  an  amalgamation 
(.Continued  on  Page  2) 


EOX  PLANS  IARGESTN.Y. 
NEIGHBORHOOD  HOUSE 


Fox  is  strengthening  his  position 
in  the  Bronx,  which  may  prove  the 
forerunner  of  a  building  campaign  in 
the  Greater  New  York  field.  Cover- 
ing an  entire  block,  a  5,000-seat  house 
is  to  be  built  at  Tremont,  Webster, 
Carter  and  176th  St.  The  site  is 
two  blocks  distant  from  the  Fox  Cro- 

(Continued    on    page    8) 


Fox  Meeting  May  11 

Fox  will  hold  its  sales  convention 
May  11  at  Atlantic  City.  James  R. 
Grainger,  general  sales  manager,  an- 
nounced yesterday.  This  will  be  fol- 
lowed by  a  series  of  regional  con- 
ventions to  be  held  in  various  sec- 
tions of  the  country,  each  to  be  pre- 
sided over  by  Grainger. 


Interesting  Decisions 

Minneapolis  —  Several  interesting 
features  marked  last  week's  meeting 
of  the  arbitration  board.  Decisions 
on  alteration  of  contract,  the  "equity 
and  justice,"  policy  outlined  by  Will 
H.  Hays  and  on  approval  notices 
were  the  highlights. 

Warners  lost  its  case  against  Os- 
(Continued    on    page    8) 


Expects  Larger  Net 

In  a  statement  issued  after  his  de- 
parture for  Europe,  Adolph  Zukor 
forecasts  a  greater  net  profit  for 
Paramount  during  1927.  Net  profit 
for  the  first  quarter  of  1927  will  ex- 
ceed $2,000,000,  he  predicts.  The 
(.Continued    on    page    3) 


Five  Companies  Reported 

in  Accord  on  Deal  for 

New  Device 

The  five  company  pool  which  is 
negotiating  jointly  for  talking  pic- 
tures is  understood  to  have  made 
very  satisfactory  progress  with  Gen- 
eral Electric  and  the  Radio  Corp.  of 
America  who  control  Photophone. 
The  organizations  are  First  National, 
Paramount,  Universal,  P.  D.  C.  and 
M-G-M. 

Strength  is  added  to  the  advanced 
state  of  negotiations  by  the  state- 
ment   accredited    to    Adolph     Zukor 

(Continued    on    page    3) 


Predicts  Talk-Films 

In  five  years  no  producer  will 
think  of  making  anything  but  talking 
pictures,  in  the  opinion  of  William 
Fox  who  confidently  forecasts  re- 
volutionary changes  brought  about 
through   talking  devices. 

In  connection  with  Movietone,  he 
(Continued    on    page    3) 


SCHENCK  IS  ELECTED 
PRESIDENT  OE  U.  A. 


Joseph  M.  Schenck  is  the  new  pre- 
sident of  United  Artists.  He  was 
elected  yesterday  by  stockholders  to 
the  vacancy  caused  by  the  death  of 
Hiram  Abrams.  He  also  way  re- 
elected   chairman    of    the    board. 

Following  the  annual  meeting,  the 
(Continued    on    page    8) 


New  U.A.  Additions 

United  Artists'  schedule  for 
1927-28  is  slated  for  several 
additions  in  the  goal  of  26  pic- 
tures set  by  Joseph  M.  Schenck 
for  next  year. 

D.  W.  Griffith,  is  completing 
a  new  deal  for  distribution  by 
the  company. 

Sol  Lesser  is  to  produce  for 
United  Artists,  his  first  to  be 
"Shepherd  of  the  Hills"  which 
William  K.  Howard  will  di- 
rect. 

Bobby  North,  it  is  reported, 
will  head  a  unit  which  will  pro- 
duce for  the  company. 


THE 


<£■ 


atTHE 

o/'rimdom 


<^ 


DAILY 


Wednesday,  April  6,  1927 


[a  Wjf]        ^ultue  news 

ri*'P^^iUTUE  TIME 


Vol.  XL  No.  5     Wednesday,  April  6,  1927    Price  5  Cents 


JOHN  W.  ALICOATE 


Publisher 


Published  daily  except  Saturday  and  holidays 
at  1650  Broadway,  New  York,  N.  Y.,  and 
copyright  (1927)  by  Wid's  Films  and  Film 
Folk,  Inc.  J.  W.  Alicoate,  President  and 
Publisher;  Maurice  D.  Kann,  Vice-President 
and  Editor;  Donald  M.  Mersereau,  Treas- 
urer, Business  and  Advertising  Manager; 
Ralph  Wilk,  Traveling  Representative.  En- 
tered as  second  class  matter  May  21,  1918, 
at  the  post-office  at  New  York,  N.  Y. 
under  the  act  of  March  3,  1879.  Terms 
(Postage  free)  United  States,  outside  of 
Greater  New  York,  $10.00  one  year;  6 
months,  $5.00;  3  months,  $3.00.  Foreign, 
$15.00.  Subscribers  should  remit  with  order. 
Address  all  communications  to  THE  FILM 
DAILY,  1650  Broadway,  New  York,  N.  Y. 
Phone  Circle  4736-4737-4738-4739.  Cable  ad- 
dress: Filmday,  New  York.  Hollywood, 
California — Harvey  E.  Gausman,  Ambassa- 
dor Hotel:  'Phone,  Drexel  7000  and  Wash- 
ington 9794,  London — Ernest  W.  Fredman, 
The  Film  Renter,  58,  Great  Marlborough  St., 
London,  W.  I.,  Paris — La  Cinematographic 
Francaise,  5,  Rue  Saulnier. 


Financial 


Trading  took  on  a  live  tempo,  with  several 
heavy  sales  marking  the  day's  activities.  Fa- 
mous common  turned  over  20,200  shares  at  a 
fractional  gain;  Fox  Film  "A"  traded  19,600 
shares  at  a  slight  decline;  2800  shares  of 
Pathe  stock  changed  hands  closing  at  a  neg 
ligible    break. 


Quotations 


Am.  Seat.  Vtc.  .  .  . 
*Am.  Seat.  Pfd... 
•Balaban  &  Kafz.. 
*Bal.  &  Katz  Vtc. 
Eastman  Kodak  .  . 
Famous  Players  .  . 
Fam.  Play.  Pfd... 
"Film  Inspect 
•First  Nat'l.  Pfd.. 
Fox  Film  "A"... 
Fox  Theaters  "A" . . 
*Intern'l  Project  ... 

Loew's,   Inc     

•Metro-Gold'.  Pfd.  . 
*M.  P.  Cap.  Corp. 
Pathe  Exch.  "A".  . 
t  Paramount    B'way. 

ttRoxy     "A"      

ttRoxy    Units     

ttRoxy    Common    .  . 

Skouras    Bros 

"Stan.  Co.  of  Am. 
Trans-Lux  Screen  . 
•Univ.  Pict.  Pfd..  . 
Universal  Pictures. . 
Warner  Pictures... 
Warner  Pict.  "A ".  . 


High 

42  "4 


145J4 
107J4 


65/8 

2i  y, 


Low    Close 


42^ 


14334 
105?4 
II8/4 


60/ 
20^ 


58/      5754 


46 
100 
36 
39 
12/ 
42' 

'5/8 

38/ 
19/ 
30/ 


43/ 
100 
34 
37 
11/ 
42 


37/ 
18/ 
28/ 


42/ 

46 

63/ 

73/ 
145/s 
107/ 
118/ 
6/ 
100 

62/ 

21 
9M 

58 

25/ 

13 

4434 
100 


42 
85 

5/ 
102/ 
38/ 
19 
29 


Sales 

1,000 


2,2110 

20,200 

100 


19,600 
2,400 

2,600 
2',s66 


500 

'466 
1,000 
2,00(1 


*   Last    Prices    Quoted    tt   Bid  and  Ask 
**   Philadelphia     Market      t   Bond    Market 


When  you  think  of 

INSURANCE 

you  are  thinking  of 

S   T   E   B   B   I   N   S 

Specialists  in  Motion  Picture 

and  Theatrical  insurance  for 

the  past  twenty  years 

Arthur  W.  Stebbins  &  Co.,  Inc. 
1540  Broadway  N.  Y.  C. 

Bryant  3040 


DON'T  ASK! 

•         •         • 
{The  Film  Daily 
Question  Box) 


1.  What  is  the  average  daily  at- 
tendance at  picture  theaters  in  the 
United    States? 

2.  What  was  Cecil  B.  De  Milk's 
first  feature?     Who  starred  in  it? 

3.  What  prominent  exhibitor  led 
a  bolt  of  state  units  from  the  national 
M.P.T.O.A.  convention  in  1923,  at 
Chicago? 

4.  Who  was  the  president  of  the 
producer  -  distributor  organization 
which  preceded  the  Hays  associa- 
tion ? 

5.  Where  was  the  first  direct 
state-wide  vote  on  censorship?  What 
was   the  result? 

(Answers  will  be  found  on  page  8) 


Convention  Rates  Confirmed 
The  fare  and  one-half  fare  conces- 
sion to  all  attending  the  eighth  an- 
nual convention  of  the  M.  P.  T.  O.  A. 
at  Columbus,  O.,  June  7,  8  and  9, 
was  confirmed  yesterday.  This  in- 
sures a  large  attendance  at  the  con- 
vention as  it  fits  in  very  well  with 
the  summer  excursion  rates  granted 
to  tourists  from  the  Pacific  Coast. 


Equipment  Notes 


Webb  City,  Mo.— The  Blake  has 
spent  $20,000  in  completely  remodel- 
ing the  house,  which  called  for  in- 
stallation of  upholstered  seats,  paint- 
ing of  ceilings,  replacing  the  floors 
with  a  gradual  incline  and  completely 
outfitting  a  new  fire-proof  steel  pro- 
jection room. 


Center  Moriches,  N.  Y. — Improve- 
ments recently  started  on  the  Opera 
House  have  been  making  marked 
headway.  The  ceiling  of  the  room 
over  the  lobby,  used  as  a  projection 
booth,  has  been  raised  four  feet,  and 
will  be  thirty  feet  wide  when  finished. 
The  work  is  being  done  under  di- 
rection of  Spicer  Davis. 


Fort  Worth,  Tex. — Improvements 
costing  more  than  $5,000  have  been 
made  on  the  Majestic,  which  includes 
a  new  box-office,  3300  ft.  of  carpet, 
a  velour  curtain  approximating  a  cost 
of  $2000  and  redecoration  of  the 
lobby.  All  musicians  are  to  be  togged 
in  tuxedos  at  the  evening  shows. 


British  Combine  Seeks 
U.  S.  Aid  in  Merger 

(.Continued  from  page  1) 
of  three  important  renting  firms,  in- 
cluding the  W.  &  F.  Film  Service, 
C.  &  M.  Films,  Ltd.,  and  Ideai 
Films,  Ltd.,  with  the  Gaumont  Co., 
a  leader  in  the  field  here. 

lour  of  London's  biggest  theater.*, 
have  already  been  acquired  by  the 
new  unit,  which  plans  a  chain  of 
fifty.  The  purchase  of  the  Davis 
group,  one  of  which  is  the  Marble 
Arch  Pavilion,  the  leading  West  End 
cinema,  and  Shepherd's  Bush  Pavil- 
ion, the  largest  in  the  city,  has  been 
negotiated.  Eighteen  suburban  the- 
aters have  also  been  taken  over. 


Rogers    to    Title    Film 

Hollywood — Will  Rogers  will  as- 
sist Jane  Murfin  on  the  continuity  of 
and  will  title  "The  Texas  Steer,"  in 
which  he  will  be  starred  by  Sam 
Rork.  He  expects  the  production  ro 
be  a  roadshow.  No  release  has  been 
decided  upon.  It  will  be  made  in 
Texas  and  in   Washington,    D.   C. 


Strayer  Gets  Contract 

Hollywood — Paramount  has  sign- 
ed a  hve  year  contract  with  Frank 
Strayer. 


Schulberg   Report  Decried 

Los  Angeles — Report  that  B.  1' 
Schulberg  was  to  leave  Paramount 
is  branded  as  preposterous  here.  He 
is  bound  for  five  years  by  contract 
described  as  ironclad. 


Contingent  Coming  East 
Los  Angeles — Richard  A.  and  Mrs. 
Rowland,       Florence       Strauss       and 
George    Fitzmaurice   are   to   leave   to- 
day for  New  York. 

J.   D.  Williams  is  leaving   Friday. 

"Connie's"  Newest  Opens  May  15 
Bridgeport,  Conn. — The  premiere 
of  Constance  Talmadge's  "The 
Venus  of  Venice"  will  take  place  on 
May  15  at  the  Cameo.  The  picture 
will  play  two  a  day  with  Vitaphone 
accompaniment  and  at  $1.50  top. 


The   finishing   touch   of   refinement    on 

an  elaborata  production   is  the 

handcoloring  by 


/(7rcrc/\. 


The  Perfect  Handcoloring  of  Film 
528   Riverside   Drive  .Telephone 

New  York  Momingside  1776 


Chromos  Trading  Company 

1123   BROADWAY 

A  Financing  Service 

for 

PRODUCERS 

DISTRIBUTORS 

LABORATORIES 


Suite  1207-8 


'Phone  Watkins  4522 


F.B.O.    Plans    "Newslaffs"    Series 

F.B.O.  has  added  a  series  of  20 
one  nel  "Newslaffs"  to  its  short  sub- 
ject lineup.  The  "Newslaffs,"  trav- 
esties on  the  news  events  of  the  day, 
will  be  made  by  "Bill"  Nolan,  creator 
of  the  Krazy  Kat  cartoons,  and  pro- 
duced by  a  new  cartoon  photographic 
process  which  Nolan  says  he  has  just 
perfected. 


G.  B.  Theaters  in  New  York 
Albany — The  G.  B.  Theaters  Corp. 
of  Massachusetts  has  been  authorized 
by  the  secretary  of  state  to  engage  in 
business  in  New  York  state.  Samuel 
Goldstein  is  the  treasurer.  The  New 
York  state  offices  will  be  in  the  State 
Theater  building  at  Utica. 


American  executive  -  director  of 
foreign  film  company,  returning  to 
Europe  will  take  comedies,  novelties, 
westerns  etc.,  to  sell  to  Continental 
Europe.  Highest  bank  and  Business 
references    furnished. 

WADLER 
58    W.    57th    St.  Trafalgar   0803 


CHARLEY 
BOWERS 
NOVELTY 
COMEDIES 


John  D.Tippett,  Inc. 

Raw  Stock 

Negative  and  Positive 

All  Colors 


1540  Broadway 
New  York  City 


6040  Sunset  Blvd. 
Hollywood,  Calif. 


'WE  NEVER  DISAPPOINT" 


CpowFjjJ 

iCaBORATOte 

L  INCORPORATED 

220  WEST 42N-D STREET 

NEW  YORK 


PHONE-CHICKERING    2937 


ALLAN  A.  LOWNES,  CEN.  MCR. 


Wednesday,  April  6,  1927 


THE 


■c&H 


DAILY 


Millions  for  Fischer 
Houses  in  Wisconsin 

(Continued   from   facie    1 ) 
pany  in  Milwaukee,  Janesville,  Green 
Bay,  Mantiowoc,  Marshfield  and  De- 
lavan,  most  of  which   now  have   Saxe 
houses. 

Fischer  who  controls  Madison, 
where  Saxe  now  is  building,  is  ar- 
rayed against  Saxe  at  Fond  Du  Lac, 
where  a  building  race  culminated  i 
an  overseating  situation  which  is  said 
to  be  causing  both  houses  to  lose 
money.  'At  Oshkosh,  Saxe  strong- 
hold, Fischer  has  just  acquired  a 
house  under  construction.  There  arc 
eight  houses  in  the  chain  which  em- 
braces Beloit,  Monroe,  Appleton  and 
Delavan. 

Saxe  now  occupies  the  strongest 
position  in  the  state,  with  Universal, 
through  its  Milwaukee  Theater  cir- 
cuit, making  a  strong  bid  for  leader- 
ship. The  company,  which  has  a 
first  run  and  11  suburban  houses 
here,  is  engaged  in  expansion  which 
is  to  place  Universal  houses  in  a 
number  of  cities  not  controlled  by 
Saxe. 


Pettijohn  Sailing 

Charles  C.  Pettijohn,  counsel  of 
Film  Boards  of  Trade,  sailed  yester- 
day for  England  and  the  Continent. 
He  will  return   May  2. 


"U"  Buys  "Give  and  Take" 

Universal  has  purchased  screen 
rights  of  "Give  and  Take,"  the  Aaron 
Hoffman  stage  play.  Hoffman  was 
the  author  of  "Two  Blocks  Away,' 
which  Universal  adapted  as  "The 
Cohens  and  the  Kcllys."  Harry  Pol- 
lard probably  will  direct. 

Smith  Completes  "Poor  Nut" 
Los  Angeles — Jess  Smith  has  com- 
pleted "The  Poor  Nut"  at  Tec-Art 
studios,  Richard  Wallace  directing 
and  is  preparing  to  start  a  Colonial 
drama  of  the  life  of  Alexander  Hamil- 
ton. 


Raymaker's  Next  Set 
Hollywood  —  Herman  Raymaker's 
next  production  for  Warner  Bros 
will  be  "Simply  Sis,"  featuring  Louise 
Fazenda  and  Clyde  Cook.  This  wil' 
go  into  production  in  about  two 
weeks. 


N.    E.    Columbia    Deal    Renewed 

Joseph  A.  McConville  and  Abe 
Montague  of  Independent  Films  re- 
newed their  contract  for  distribution 
of  Columbia  product  in  the  New 
England  territory  prior  to  returning 
to  Boston  after  conferences  with  Joe 
Brandt.  They  have  distributed  Co- 
lumbia's product  since  the  company's 
exception. 


Unique  Use  of  Pathe  News 

In  what  is  described  as  the  first 
time  a  news  reel  has  been  used  as 
an  actual  part  of  a  legitimate  pro- 
duction, Pathe  News  is  being  used 
in  "Spread  Eagle"  at  the  Martin 
Back,  carrying  over  from  the  sec- 
ond to   third  act. 


Roach  Signs  New  Player 
Los      Angeles — Hal       Roach       has 
signed  Lupe  Velez,  a  newcomer,  to  a 
long  term  contract. 


Managers'  School 

Albany  —  Charter  has  been 
granted  to  M.  P.  Managers  In- 
stitute, formed  for  the  purpose 
of  maintaining  and  operating 
schools  of  instruction  and  train- 
ing in  the  management  of  pic- 
ture houses  and  other  theatrical 
enterprises,  with  a  capital  of 
$10,000.  The  directors  and 
stockholders  are:  Louis  Scheu- 
er,  Gus  J.  Krulish  and  David 
M.  Baltimore. 


Agreement  Near  in 
Talking  Film  Pool 

(Continued   from   fane    1) 

who,  before  leaving  for  Europe, 
stated  deliberations  should  be  con- 
cluded  in   the   near  future. 

It  is  understood  the  deal  is  close 
to  final  consummation.  The  memor- 
anda which  binds  the  five  companies 
together  provides  that  they  are  to 
develop  and  use  the  device  jointly 
and  to  the  exclusion  of  all  others. 


Expects  Larger  Net 

(Continued   from   pane    1) 

statement  will  be  issued  in  a  few 
weeks. 

Zukor  said: 

"There  are  574,590  shares  of  common  stock- 
outstanding.  In  the  corresponding  quarter  of 
1926  the  company  showed  a  net  profit  after 
charges  of  $1,649,689,  equal  to  $4.02  a  share 
on  the  .170,114  shares  of  common  then  out- 
standing"   he    declared. 

"We  intend  to  produce  about  75  pictures 
this  year.  The  new  Paramount  Building  is 
about  85  per  cent  rented.  When  fully  rented 
our  annual  rentals  from  this  building  will 
amount    to    about    $1,400,000. 

"We  expect  to  have  a  better  year  than 
1926  and  in  addition  some  of  our  investments 
are  just  beginning  to  yield  a  satisfactory 
return." 


On   Paramount   Lot 

Hollywood — Margaret  Quimby  be- 
gan her  work  in  Hollywood  yester- 
day by  appearing  in  Florence  Vidor's 
new  picture,  "The  World  at  Iter 
Feet."  Esther  Ralston  will  be  starred 
in  "Ten  Modern  Commandments." 
to  be  directed  by  Dorothy  Arzner 
"With  Their  Eyes  Open."  has  bee 
selected  as  Adolphe  Menjott's  next 
picture,  following  that  now  in  pro- 
duction. 


Bachmann  Completes  "Belgrano" 
Los  Angeles — J.  G.   Bachmann  ha1 
completed     "Belgrano"     at     Tec-Ar 
studios.    Albert    Kelley    directed. 


Krafft  Gets   New  Contract 

Culver  City — John  Krafft.  who  if 
writing  the  titles  for  "Turkish  De- 
light," Irvin  S.  Cobb's  first  original 
which  Paul  Sloane  directed,  has  been 
signed  to  a  new  long  term  contract 
by  the  DeMille  studio. 


WANTED 

News  Reel  Shots.  Any  shots  of 
interest,  novelty,  etc.,  for  German 
News   Reel. 

WADLER 
58  W.   57th  Street  Circle  5938 


Predicts  Talk-Films 

(Continued   from   pane    1) 

states  in  a  Times  interview:  "It  will 
take  five  year*  to  permit  us  to  per- 
fect the  sound  and  screen  devices,  tr 
achieve  the  required  results  in  record- 
ing the  sound  without  any  flaws.  We 
want  this  time  just  as  we  took  time 
to  get  where  we  are  Today. 

"Many  of  the  present  players  who 
may  still  be  popular  then  will  have 
to  take  courses  in  elocution,  and  we 
will  then  be  able  to  look  at  and  listen 
to  a  motion  picture  without  a  sub 
title  or  a  spoken  title.  The  news  reel? 
will  undergo  a  drastic  change,  for 
instead  of  seeing  a  statesman  open- 
ing and  shutting  his  mouth  and  a 
brief  caption  explaining  what  he  is 
saving,  news  reels  of  the  future  wil' 
'-how  the  distinguished  person  and 
his  speech  as  he  made  it.  and  his  voice 
will  be  recognizable.  The  showing 
of  a  present  day  news  reel  in  five 
years'  time  will  seem  just  as  absurd 
=  would  the  screening  of  stcreopti- 
'•on    slides    in    this   day." 

New   German   Developments 
Berlin — Interesting   experiments    u< 
svnehronizing      sound      and      pictures 
have  been  tried  at  the  Kaiserin  Fried- 
rich     Hans     for     Advanced      Medical 
Study.       The    co-ordination    of    wire- 
less broadcasting  and   film  action  was 
attempted     bv    Throwing    on     an     im- 
nrovised  screen   two   films  from   port- 
able   apparatus     accompanied    bv    lee 
tnres    delivered    through     the     micro 
phone  at  the  Berlin  studio  and  broad- 
east    on    1,250  meters. 

An    electric   motor   connection    with 
the  cinematograph  apparatus  and  the 

vireless  receiver  made  possible  the 
synchronization.  Count  Arco.  of  the 
Telefunken    GeseTlschaft   invented  the 

•intnr  which  operates  on  a  principle 
similar  to  that  of  the  Karolus-Tele- 
funken  apparatus  for  the  transmission 

if   pictures   by    wireless.      The    other 

■xneriment  was  a  demonstration  of 
the  "sound"  film  bv  Ufa  at  their 
Kurfuerstendamm  theater  with  the 
Tri-F.rgon  film.  Tn  this  experiment 
there   was   a   lack   of  exact   co-ordina- 

ion    of   the    sound   with   the    film. 


Schwartzman  in   New   Quarters 

Samuel  J.  Schwartzman  has  moved 
bis  law  offices  to  the  Candler  Bldg., 
?2()   W.   42    St. 


"U"    Signs    Patsy    Miller 
Universal    City— Patsy    Ruth     Mil- 
ler  has   been    signed   bv   Universal    t 
star    in    "Patents    Pending,"    directed 
!>v   William   Craft. 


If  You  Are  in  the 


Market  for  Any  Kind  of 

MOTION  PICTURE 
APPARATUS 

CONSULT     VSAND    SAVE 

MONEY 

SEND  fOR  OUR  PRICE  LIST 

\OIU9£KiHByS 

▼▼110  West   32*^.. New  York. NY^ 


L 


Phone    Penn«.    0504 

Motion  Picture  Department 


A  Little 

from  "Lots" 


By  RALPH    WILK 


LOUIS  JOHN  BARTELS  has 
little  to  worry  about.  Marc  Con- 
elly  has  "just  finished  fashioning  a 
new  play  for  him.  Meanwdiile,  Louis 
John  is  to  appear  in  "Dance  Magic" 
and  "Hell's  Kitchen,"  which  will  be 
produced  at  the  Cosmopolitan  studio. 
Louis  John  created  the  title  role  in 
'The    Show-Off"    and    played    it    for 

numberless  weeks. 

*  *  * 

Just  when  four  big  pro- 
ducers were  ready  to  give  him 
screen  tests,  Frank  De  Weese 
had  the  misfortune  to  injure 
himself.  He  is  a  former  room- 
mate of  Charles  Roger's  and 
hopes   to   be   as   successful  as 

Charley. 

*  *         * 

Vivian  Martin,  who  was  a 
star  not  so  many  years  ago, 
has  returned  to  Broadway  and 
will  open  tomorrow  in  "Hearts 
Are  Trumps,"  a  new  stage 
play.  Osgood  Perkins,  who 
has  done  some  picture  work,  is 

in  "Spread  Eagle."  , 

*  *         * 

Irwin  Zeltner,  the  exploi- 
teer,    is    now    publicising    the 

Buell    Scenic    Co.      Mabel   A. 

Buell  is  well  known  for  her 
stage  settings,  prologues  and 

lobby  displays,  her  lobby 
work  on  "Sorrows  of  Satan" 
attracting  much  attention. 

*  *         * 

Finkelstein  &  Ruben  are  branch- 
ing out.  They  played  Harry  Lauder 
at  one  of  their  Minneapolis  houses 
and  will  soon  send  Walker  White- 
side, the  legitimate  stage  star,  on  a 
tour  of  their  Minnesota  and  Dakota 
theaters. 


"Roxy"  to  Talk  at  Columbia 

S.  L.  ("Roxy")  Rothafel  will  ad- 
dress the  Writers'  Club  of  Columbia 
University  tonight  at  8:20.  His  sub- 
ject will  "  be  "The  Photoplay  from 
the  Point  of  View  of  the  Needs  of 
the   Exhibitor." 


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OUR  PRICES  ARE  AS  LOW  AS 

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CONFESSIONS  OF  A  WIFE 
From  the  A.  H.  Woods'  production  by 
Owen  Davis.    An  emotional  masterpiece. 

SATAN  AND  THE  WOMAN 
The  age-old  story  in  the  most  modern  of 
settings.    From  the  famous  novel. 

YOUR  WIFE  AND  MINE 

Brilliant  comedy-drama  of  ultra  sophisti- 
cation with  Phyllis  Haver,  Stuart  Holmes, 
Wallace  MacDonald  and  Barbara  Ten- 
nant. 

YOU'RE  IN  THE  ARMY  NOW 
Rollicking  tale  of  soldier-life;  the  story  of 
a  private  in  the  rear  rank. 

BROADWA  Y  MADNESS 
The  Gay  White  Way — its  shadows  as  well 
as  its  brilliance.  A  particularly  sumptuous 
production. 

THE  SPEED  CLASSIC 
Romance  built  on  speed.    As  spectacular 


as  the  200-mile-an-hour  exploit  at  Daytona 
Beach. 

POWER  OF  THE  PRESS 

Picturizing  the  stupendous  power  of  mov- 
ing public  opinion.  Swift,  vivid,  intensely 
dramatic! 

A  BIT  OF  HE  A  VEN 

Spiritually  beautiful  story  of  a  child  restor- 
ing lost  faith  to  two  disillusioned  elders. 

LIFE'S  CROSSROADS 
Edgar  Lewis'  splendid  story  of  elemental 
passion.     Consummatingly    played   by 
Gladys   Hulette,   Mahlon   Hamilton   and 
William  Gonklin. 

PA  ULINE  FREDERICK  IN  THE  NEST 
From  the  famous  stage  success  of  Paris 


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and  New  York  by  Paul  Geraldy.  Directed 
by  Will  Nigh.  With  cast  including  Holmes 
Herbert,  Jean  Acker,  Reginald  Sheffield, 
Ruth  Dwyer,  Thomas  Holding,  Wilfred 
Lucas.    Perfect  picture. 

WOMEN  WHO  DARE 
By  Langdon  McGormick,  author  of  "The 
Storm."    Marvelous  tale  of  masquerade. 
Remarkable  mystery  story. 

BACK  TO  LIBERTY 

Exciting  thriller  by  Arthur  Hoerl.  With 
George  Walsh,  Dorothy  Hall,  Edmund 
Breese,  Gene  del  Val,  De  Sasia  Moores. 

BOWERY  ROSE 

Drama  of  poignant  appeal,  humor,  pathos; 
a  picture  of  appealing  contrasts. 


OUIS  BaDM  -Dice  pres     ^V 

New  York  City 


THE  STRONGER  WILL 

The  story  of  a  Master;  delineating  the 
strong,  dominating,  compelling  leader.  A 
powerful  drama. 

THE  DREAM  MELODY 

Sentiment  in  its  most  melodious  form;  the 
musical  tale  in  narrative.  Exquisitely 
beautiful;  romantic. 

MAKING    THE    VARSITY 

Campus  life  in  its  most  alluring  aspect;  the 
story  of  the  undergraduate  who  wins  the 
highest  collegiate  honors  against  tremen- 
dous odds. 

MANHATTAN  KNIGHTS 
New  York  has  its  Knights  of  Chivalry  as 
surely  as  it  has  its  Knaves.    Here  they  are 
shown  heading  Manhattan's  kaleidoscopic 
procession. 

INSPIRA  TION 

A  tale  of  artist  life;  the  story  of  a  portrait 
painter's  great  inspiration. 


II 


"Something  Just  As  Good" 

Try  and  Get  the  Public  to  Believe  It! 

You  can't  fool  the  public ! 

It  has  many  times  heard  the  words  "Some- 
thing Just  As  Good."  It  knows  that  it  is 
the  cloak  used  to  hide  an  imitation, — that 
the  imitation  is  the  best  evidence  of  the 
success  of  the  original  and  its  popularity. 

Business  on  the  Pathe  News  has  never  been 
better  than  right  now. 

Contracts  are  pouring  in.  The  many  warm 
exhibitor  friends  that  Pathe  News  has 
made  during  the  sixteen  years  in  which  it 
has  created  motion  picture  history,  by 
signed  contracts,  word  of  mouth,  by  letter, 
are  telling  the  story  of  a  devotion  and  a 
loyalty  such  as  the  business  has  never  seen. 
These  exhibitors  know,  their  public  knows, 
that  there  can  only  be  one  best,  and  that 
is  the  first  of  all  news  reels,  the  one  that 


today  represents  the  accumulated  experi- 
ence of  sixteen  years,  the  expenditure  of 
vast  sums  of  money,  the  united  labors  of  an 
incomparable  staff  that  is  intact,  loyal  and 
world  wide  in  its  scope. 

Competition  is  nothing  new  to  the  Pathe 
News.  It  has  met  it  again  and  again  in  the 
past,  and  is  still  the  best.  That  others  now 
seek  to  try  their  hand  does  not  alter  the 
situation.  Pathe  pledges  that  the  Pathe 
News  will  continue  to  be  the  best. 

Box  office  values,  news  reels  and  popu- 
larity with  the  public  are  not  created  over 
night.  Just  try  and  get  the  public  to  believe 
that  something  else  is  "just  as  good"  as 
the  Pathe  News! 

Elmer  Pearson 

Vice  President  and  Qeneral  Manager 

Pathe  Exchange,  Inc. 


* 


THE 


-c&H 


DAILY 


Wednesday,  April  6,  1927 


DAILY  TIPS  WHO  HEAN  OOLUCS  FOB  SHOWMEN 


"Casey  at  the  Bat" 
(Paramount) 
Distributed  2,000  small  bats  in  ad- 
vance at  schools,  children's  matinee, 
and  at  one  of  the  college  baseball 
games.  An  advance  screening  for 
a  local  sporting  editor  resulted  in  a 
full-column  write-up  on  the  sporting 
pages. — Ernest  Morrison,  Howard, 
Atlanta. 


"It" 
(Paramount) 

A  hook-up  was  made  with  the 
Jonas  Cadillac  agency  here  for  ex- 
ploiting "It."  A  new  LaSalle  car 
drove  up  and  down  Wisconsin  ave- 
nue with  a  large  placard  in  the 
window,  "This  is  IT."  Two  pretty 
girls  with  a  footman  were  in  the 
car,  and,  at  busy  intersections,  they 
would  stop  and  with  much  pomp  and 
ceremony  distribute  circulars  adver- 
tising the  show. — Stan  Brown,  Saxe's 
Strand,    Milwaukee. 


"Johnny  Get  Your  Hair  Cut" 
(M-G-M) 
In  the  lobby  installed  a  barber, 
with  regulation  chair,  who  was  kept 
busy  cutting  boys'  and  girls'  hair. 
The  haircuts  were  free.  An  attrac- 
tive booth  was  arranged  in  the  lobby, 
with  seats  for  the  parents  who  waited 
as  their  offspring  received  a  "shin- 
gle."— Thomas  H.  James,  Loew's 
Grand,  Atlanta. 


"A  Regular  Scout" 
(F.  B.  O.) 

Offered  a  prize  to  the  neatest  look- 
ing Boy  Scout  when  they  staged  a 
parade.  The  scouts  responded  in  big 
numbers.  Starting  from  the  court 
house,  they  hiked  through  the  prin- 
cipal business  streets  and  thence  to 
theater.  The  scouts  carried  three 
large  banners  advertising  the  pic- 
ture.—W.  F.  Brock,  Rialto,  Chatta- 
nooga. 

"The  Winning  of  Barbara  Worth" 
(United  Artists) 
Tied  up  with  a  bakery.  A  small 
dodger  was  wrapped  in  each  one  of 
2,000  loaves  of  bread  which  got  dis- 
tributed for  four  days  just  prior  to 
showing.  These  dodgers  read,  "Free 
Tickets  to  see  Harold  Bell  Wright's 
'The  Winning  of  Barbara  Worth'  at 
the  Tampa  Theater.  Many  loaves 
of  Dixie  and  Tampa  Maid  Bread  con- 
tain tickets  to  this  picture."  To  make 
stunt  more  attractive,  a  number  of 
tickets  were  scattered  among  the 
wrapped-up  packages  of  bread. — 
John  B.  Caroll,  Tampa,  Tampa,  Fla 


Stuart  Joins  Stevens 
Sudbury,  Ont. — Buddy  Stuart  has 
joined  Robert  T.  Stevens  Theaters, 
Ltd.,  as  assistant  to  President  Ste- 
vens. The  firm  operates  houses  in 
cities  and  small  towns  of  northern 
Ontario.  He  headquarters  at  the  Re- 
gent  here. 


Oklahoma  Unit  House   Organ 

Oklahoma  City— "The  Oklahoma 
M.  P.  T.  O.  A.  News,"  a  monthly 
house  organ,  has  been  established  by 
the  state  exhibitor  unit. 


Schenck  is  Elected 

President  of  U.A. 

{Continued  from  page  1) 
board  consisting  of  Schenck,  chair- 
man, and  Harry  D.  Buckley,  Dennis 
F.  O'Brien,  Albert  H.  T.  Banzhaf, 
Thomas  Moore  and  Nathan  Burkan, 
elected  the  officers. 

A.  Lichtman,  general  manager  01 
distribution  in  the  United  States  and 
Canada,  was  elected  a  vice-president. 
Harry  D.  Buckley  and  Arthur  VV. 
Kelly,  other  members  of  the  execu- 
tive committee  of  three,  also  are  vice- 
presidents,  as  is  Dennis  F.  O'Brien. 
Banzhaf  was  elected  secretary  and 
Kelly,  treasurer. 

Mary  Rusk,  who  was  executive 
assistant  to  Abrams  during  the  seven 
years  of  his  presidency,  was  elected 
assistant  treasurer.  F.  A.  Beach  was 
elected   assistant   secretary. 


Confirms  Deal 

(.Continued  from  page  1) 
Thomson  has  had  for  the  last  two 
years  will  continue  to  make  his  pic- 
tures. Lloyd  Ingraham  is  director 
and  will  start  work  on  the  "Jesse 
James"  picture  about  July  1,  with  the 
production  scheduled  to  be  com- 
pleted by  Oct.  1.  In  the  few  years 
he  has  released  his  pictures  through 
F.B.O.  Thomson  has  established 
himself  as  a  drawing  card  of  con- 
siderable proportions. 


New  Theaters 


Racine,  Wis. — F.  L.  Oberg  plans  a  500- 
seat  house  on  Geneva  St.  to  be  built  by  Olaf 
Hoganson. 


East  Providence,  R.  I. — Alton  C.  Emery 
will  build  a  $75,000  theater  at  Waterman 
and    Taunton    Aves. 


Providence,  R.  I. — Eden  H.  Bigney  will 
build  a  $150,000  theater  to  seat  1,200  at 
Taunton  Ave.  and  James  St.  It  will  be  oper- 
ated   by    Abraham    Spitz. 


Union  City,  Tenn. — The  Crescent  Amuse- 
ment Co.  of  Nashville  has  about  completed 
the    Capitol,    costing    $75,000. 


Waltham,  Mass. — Work  has  started  on  tne 
site  of  the  Janes'  Market  for  a  2,200-seat 
theater,  being  built  by  the  Moody  Theater 
Co.    of    Boston. 


Ventura,    Cal. — Construction    will    soon    start 
on     $50,000    theater    here. 


Trenton,  N.  J. — Charles  D.  Hildinger  and 
associates  will  build  a  theater  seating  3,000 
and    to    cost    $800,000    on    No.    Warren    St. 


Chicago — The  Admiral,  community  theater, 
has  opened  at  3940  Lawrence  Ave.,  seating 
1,800.       William    Wittneben    is    manager. 

Philadelphia— The  Oxford  Theater  Co.  will 
soon  break  ground  for  a  2,000-seat  house  to 
be  built  on  Rising  Sun  Ave.  in  the  Five 
Points  section.  The  theater,  with  stores  and 
apartments,  will  cost  $350,000,  to  be  opened 
before  the  end  of  the  year.  Elmer  Prince 
will    be    the    manager. 

Lake  City,  Fla. — E.  A.  McColoskey  has 
leased  to  C.  L.  Price  the  new  theater  he  is 
building.      It    seats    640,    and    opens    April    15. 

Philadelphia — A  theater  and  bank  building 
is  being  planned  by  Adam  C.  Jaeger,  Majes- 
tic Hotel,  to  cost  $600,000.  _  It  will  be 
located    at    Ogontz    Ave.    and    Haines    St. 

Philadelphia — Magaziner,  Eberhard  &  Har- 
ris, architects,  603  Chestnut  St.,  are  drawing 
plans  for  a  1,000-seat  house  and  two  stores 
to  be  built  at  1330  South  St.  by  A.  Margulis. 


Exhibitors 
Daily  Reminder 


Do  not  over- 
load your  lobby 
with  display.  It 
cheapens  the 
appearance  of 
your  theater. 


Wed.,  April  6,  1927 


Interesting  Decisions 

(Continued  from  page  )) 
car  Wickard  of  the  Lux,  Perham, 
Minn.,  when  his  exhibitor  copy  of 
contract  differed  from  the  approved 
copy  he  received.  Blackmore  Bros. 
Duluth  showmen,  won  three  cases, 
two  because  of  contract  violations 
and  one  because  of  the  equity  and 
justice  feature.  The  firm  had  been 
forced  to  close  its  first  run  Orpheum 
and  testified  that  it  was  in  need  of 
assistance.  The,  Capitol  and  Dia- 
mond, which  Blackmores  operate 
were  ordered  to  play  pictures  accord- 
ing to  contract  as  available,  with  the 
distributor  given  six  months  to  sell 
first  run   rights. 

Pathe  lost  its  case  against  W.  M. 
Root  of  Claremont,  N.  D.,  when  tne 
exhibitor  proved  he  had  not  received 
notice  of  approval  within  the  speci- 
fied period.  P.D.C.'s  claim  against 
A.  J.  Cooper  of  La  Crosse,  Wis., 
was  rejected  because  the  complaint 
was  more  than  a  year  old. 


Morgan    Heads   Albany    Board 

Albany — Howard  Morgan  (Edu'l) 
is  new  president  of  the  Film  Boar 
Harry  Weinberg  (F.  B.  O.)  is  vice 
president,  and  John  Bullwinkel  (F. 
N.)  treasurer.  Directors  are  H.  U 
Worden  (M-G-M),  Jack  Krouse 
(Tiffany)  and  Edward  J.  Hayes 
(Pathe). 


■  •.■•..».*■.«.■•-•-■•■•-■•-.*--•   - 


Lucker  at  Studios 

Los  Angeles — Hubert  H.  Lucker 
of  Gleason  &  Lucker,  Detroit  camera 
and  motion  picture  apparatus  firm,  is 
visiting  the  studios. 


Rork  Film  Titled 

Los  Angeles — "Pierre  of  the  Ritz" 
is  the  title  selected  for  Sam  Rork's 
First  National  production  tentatively 
titled  "His  Son."  Lewis  Stone,  Pris- 
cilla  Bonner,  Lillyan  Tashman,  Johi 
Patrick  and  Ann  Rork  are  in  the 
cast. 


Buswell   Buys   at   La   Habra 
La  Habra,  Cal. — C.  P.  Buswell  has 
purchased    the    Garden    from    F.    W. 
Critcher. 


ANSWERS 

(The  Film  Daily 
Question  Box) 


1.  7,000,000. 

2.  "The  Squaw  Man,"  in  1912 
and  starring  Dustin  Farnum. 

3.  W.  A.  Steffes,  president  of  the 
Northwest  exhibitor  unit. 

4.  William  A.  Brady. 

5.  In  Massachusetts,  where  an 
overwhelming  vote  was  cast  against 
censorship. 


Fox  in  Largest  N.  Y. 
Neighborhood  House 

(Continued  from  page   1) 
tona.    The  theater  and  business  block 
is     reported     to     involve     $4,000,000. 
Construction  starts  in  a  few  months. 


Roxy  in  Charge  of 
Washington  Theater 

Washington — Fox-Roxy  will  be  the 
name  of  the  Fox  house  being  built  in 
the  National  Press  Club.  The  house 
will  be  under  direct  supervision  of 
Roxy.  This  is  the  first  of  the  new  Fox 
houses  to  be  placed  under  manage- 
ment of  Roxy  since  Fox  obtained  a 
controlling  interest  in  the  Roxy  Cir- 
cuit. 


Piermont  Vitaphone   Booker 

Ben  Piermont  has  been  named  the- 
atrical booker  for  the  Vitaphone 
Corp. 


Filmdom's  Recognized 
Book  of  Reference 


Free  to 

FILM  DAILY 

Subscribers 


(j/Ia^^ 


^NEWSPAPER 
oyFILMDOM 


ALL  THE  NEWS 
ALLTUE  TIME 


VOL.  XL     No.  6 


Thursday,  April  7,  1927 


Price  5  Cents 


Wisconsin 

ANEW  battleground  in 
the  strenuous  tussle  for 
theaters — Wisconsin.  If 
the  deeds  match  the  promises, 
plenty  of  excitement  will  develop 
for  everybody  involved. 

The  principal  factors  are 
Saxe,  Universal  and  Fischer's 
Paramount  theaters.  Saxe  has 
been  leading  the  procession  with 
forty-five  houses  or  more  in  that 
state.  Universal  is  a  close  sec- 
ond. Fischer  is  stepping  on  the 
gas.  And  now  Saxe  has  the 
added  strength  of  Publix  behind 
him. 

Milwaukee 

Milwaukee,  many  hold,  is  already 
overseated.  Yet  Saxe,  Universal  and 
Fischer  intend  building  there.  And 
to  further  add  to  the  merriment  and 
the  hectic  times  to  come,  a  new  Or- 
pheum,  capacity  3,000,  is  planned. 

Take  Fond  du  Lac.  Both  Fischer 
and  Saxe  have  holdings  there.  War 
correspondents  report  neither  outfit 
is  doing  so  well  in  that  town.  Ad- 
ditional bulletins  flash  the  news  that 
Fischer  is  going  ahead  with  new  con- 
struction in  Janesville,  Green  Bay, 
Manitowoc,  Marshfield  and  Delavan. 
All  of  which  means  he  will  cross 
swords  with  Saxe.  How  the  sparks 
will  fly! 

William  Le  Baron 

"Bill"  Le  Baron,  playwright,  au- 
thor, production  supervisor  and  gen- 
tleman, will  move  his  trappings  from 
Paramount  to  F.B.O.  On  several 
occasions  we  have  listened  to  long 
dissertations  on  the  qualities  which 
go  to  make  up  this  individual.  It  is 
our  opinion  that  by  his  record  of 
achievement,  Le  Baron  has  shown 
that  he  knows  much  of  the  impor- 
tant business  of  handling  persons  and 
productions. 

As  associate  producer  for  Paramount 
in  the  East,  Le  Baron  kept  the  door 
wide  open.  Idea  salesmen  always  got 
a  hearing — ofttimes  nothing  further, 
but  at  least  that.  Le  Baron  has 
demonstrated  beyond  argument  that 
he  thoroughly  knows  the  formula 
which  enters  into  successful  picture 
making. 

KANN 


ROUTING  ROADSHOWSIN 
FILM  HOUSESADVOCATED 

Trendle    Opposes    Playing 

of  Roadshow  Pictures 

in  Dramatic  Houses 

Detroit  —  Establishment  in  New 
York  of  a  roadshow  exchange  bureau 
for  routing  of  roadshows  to  picture 
houses  suitable  for  such  presentations 
is  advocated  by  George  W.  Trendle, 
vice-president  of  Kunsky  Theaters 
Corp.,  in  an  exclusive  statement  to 
THE  FILM  DAILY.  Trendle  is  op- 
posed to  the  roadshowing  of  pictures 
(Continued    on    page    4) 


Course  Planned 

Establishment  of  a  permanent 
course  in  motion  pictures,  covering 
all  phases  of  the  industry  is  planned 
by  Harvard  University,  following 
successful  launching  of  a  trial  course. 
The  university's  research  department 
will,  it  is  expected,  conduct  an  ex- 
haustive survey  into  various  branches 
of  the  industry,  which  have  promised 
(Continued    on    page    4) 


New  Fox  Bonds 

The  Fox  Coast  studio  holdings,  the 
Fox  Film  Corp.  and  the  Fox  building 
at  Oakland,  Cal.,  which  includes  the 
Orpheum  theater,  stores  and  offices 
have  been  pooled  in  a  new  company 
to  be  known  as  the  Fox  Realty  Corp. 
of  California.  Halsey,  Stuart  and  Co. 
will  float  an  issue  of  $4,000,000  of  first 
(Continued    on    page    4) 


De  Mille  Party  Leaves 

Los  Angeles — Cecil  B.  DeMille  and 
party  including  his  wife,  daughter, 
William  Sistrom,  Jeanie  MacPherson 
and  mother,  Mrs.  E.  K.  Adams,  head 
of  the  reading  department,  Julia 
Faye,  Lydell  Peck,  Anne  Bacuuhens, 
(Continued    on    page    7) 


S.M.P.E.  Meeting 

Plans  are  being  completed 
for  the  spring  meeting  of  the 
Society  of  M.P.  Engineers  to  be 
held  April  25-28  at  Norfolk, 
Va.  William  C.  Kunzmann  is 
chairman  of  the  arrangement 
committee.  J.  I.  Crabtree  in 
charge  of  papers,  and  P.  A.  Mc- 
Guire  handling  publicity  and 
other  details.  The  complete 
program  for  the  meeting  ap- 
pears on  page  7. 


The  Roxy  Record 

Official  figures  of  the  Roxy 
show  that  the  gross  income  up 
to  closing  time,  April  4,  three 
weeks  and  three  days  after  the 
opening,  was  $430,950,  and  that 
503,515  persons  had  witnessed 
the   performances. 


WILLIAM  LE  BARON  HEADS 
PRODUCTION  FOR  f  .BO. 


Setting  at  rest  various  reports  of 
his  future  affiliations,  William  Le 
Baron  has  been  named  a  vice-presi- 
dent of  F.B.O.  in  charge  of  produc- 
tion. He  leaves  the  end  of  this 
month  for  Hollywood  where  he  will 
work  with  Edwin  King,  vice  presi- 
dent in  charge  of  the  studio. 

Le  Baron  has  been  identified  with 
Paramount  for  the  last  three  years 
as  production  manager  and  associate 
producer  at  the  Long  Island  studi 
He  formerly  was  production  manager 
and  director  general  for  Cosmopol- 
itan. 


REMBUSCH  OPPOSITION 

UNIT  EORMED  IN  INDIANA 

Charles     Metzger     Heads 
New  Association  Replac- 
ing Former  Unit 

Indianapolis  —  Associated  Theater 
Owners  of  Indiana  has  been  formed 
in  opposition  to  the  M.  P.  T.  O.  of 
Indiana,  headed  by  Frank  Rembusch. 
Secrecy  has  surrounded  formation  of 
the  new  association,  which  was  incor- 
porated March  11,  but  whose  organi- 
zation was  not  made  public  until  yes- 
terday. No  details  on  the  purpose 
have  been  announced. 

Charles  R.  Metzger,  Indianapolis 
theater  owner  and  attorney,  is  presi- 
dent of  the  unit,  which  claims  to  rep- 
(Continued    on    page    7) 


"Blackmailers"  Hit 

Universal  City — Carl  Laemmle  de-u 
nounces   attempts   he   says  are   being  j 
made    to    "blackmail"    him    into   pur-  W 
chasing  old  versions  of  "Uncle  Tom's  [T 
Cabin"  under  threat  of  their  reissue 
on  the  eve  of  Universal's  release  of  J 
its  version  of  the  story. 

Declaring  he  had  seen  some  of 
these  pictures,  the  Universal  presi- 
dent states  "they  would  be  a  dis- 
grace even  to  the  lowest  and  cheapest 
theater  in  the  world."  Exhibitors,  he 
predicts  will  "turn  thumbs  down"  on 
the  old  versions  if  they  are  reissued. 


Quota  Plan  Untested 

Ottawa — Great  Britain's  proposed 
quota  plan  has  yet  to  be  proved  prac- 
tical, R.  S.  Peck,  director  of  the 
Canadian  government  studio  declared 
in  an  address  here  following  his  re- 
turn from  Hollywood.  United  States 
producers  now  are  being  invited  to 
Canada  for  the  making  of  pictures. 
The    Dominion    can    offer    much    in 

(Continued    on    page    4) 


Loew  Ohio  Expansion  Continues 

Columbus,  O. — Loew's  Ohio  The- 
aters, building  a  house  here,  has 
taken  over  the  James.  The  firm  now 
has  nine  Cleveland  theaters  and 
houses  at  Akron,  Dayton,  Toledo  and 
Canton. 


Warners  SeeK^Biograph? 

Deal  of  Warners  for  the  Cosmo- 
politan studio  has  fallen  through,  it  is 
reported,  with  the  company  declared 
dickering   for    the    Biograph    studios. 


Regular  Orpheum  Dividend 

Chicago — Regular  monthly  divi- 
dend of  16  2-3  cents  on  the  common, 
payable  May  1,  has  been  declared  by 
Orpheum   Circuit. 


Under  Way 

Ocala,  Fla.  —  Publix- Saenger 
Theaters  are  to  build  a  theater 
here.  A  house  at  Gainesville, 
Ga.,  is  also  planned. 


New  Orleans  —  Considerable 
activity  on  the  part  of  Publix- 
Saenger  is  anticipated.  With 
the  new  Saenger  theater  as  a 
cornerstone,  future  develop- 
ments of  both  organizations  are 
to  be  made  jointly. 


fjJS^S 


DAILY 


Thursday,  April  7,  1927 


»DfllliY* 


ULTHE  NEWS 
ULTUE  TIME 


Vol.  XL  No.  6      Thursday.  April  7, 1927     Price  5  Cents 


I0HN  W.  ALICOATE 


Publisher 


Published  daily  except  Saturday  and  holidays 
at  1650  Broadway,  New  York,  N.  Y.,  and 
copyright  (1927)  by  Wid's  Films  and  Film 
Folk,  Inc.  J.  W.  Alicoate,  President  and 
Publisher;  Maurice  D.  Rami,  Vice-President 
and  Editor;  Donald  M.  Mersereau,  Treas- 
urer, Business  and  Advertising  Manager; 
Ralph  Wilk,  Traveling  Representative.  En- 
tered as  second  class  matter  May  21,  1918. 
at  the  post-office  at  New  York,  N.  Y. 
under  the  act  of  March  3,  1879.  Terms 
(Postage  free)  United  States,  outside  of 
Greater  New  York,  $10.00  one  year;  6 
months,  $5.00;  3  months,  $3.00.  Foreign, 
$15.00.  Subscribers  should  remit  with  order. 
Address  all  communications  to  THE  FILM 
DAILY,  1650  Broadway,  New  York,  N.  Y. 
Phone  Circle  4736-4737-4738-4739.  Cable  ad 
dress:  Filmday,  New  York.  Hollywood, 
California — Harvey  E.  Gausman,  Ambassa- 
dor Hotel:  'Phone,  Drexel  7000  and  Wash- 
ington 9794,  London — Ernest  W.  Fredman, 
The  Film  Renter,  58,  Great  Marlborough  St., 
London,  W.  I.,  Paris — La  Cinematographic 
Francaise,  5,  Rue  Saulnier. 


Financial 


Trade  continued  active  as  a  sequel  to  the 
previous  day's  lively  flurry,  with  both  Fox 
ctn/*Uc    Kt-oaUIof*   i   tot^l    of    A*A    noints    between 

gle." — Thomas     H.     James,     Loew  a\ 
Grand,  Atlanta. 


"A  Regular  Scout" 
(F.  B.  O.) 

Offered  a  prize  to  the  neatest  look- 
ing Boy  Scout  when  they  staged  a 
parade.  The  scouts  responded  in  big 
numbers.  Starting  from  the  court 
house,  they  hiked  through  the  prin- 
cipal business  streets  and  thence  to 
theater.  The  scouts  carried  three 
large  banners  advertising  the  pic- 
ture.— W.  F.  Brock,  Rialto,  Chatta- 
nooga. 


"The  Winning  of  Barbara  Worth" 
(United  Artists) 

M.~  P.    Cap     Corp. .    12J*  '  12y2  i^4s"iaAJ 

Pathe   Exch.    "A"..   4454     43 &  44 

tParamount    B'way.100%   100  100J^ 

ttRoxy    "A"     33K     3l'A  

ttRoxy    Units    36         34  

ttRoxy   Common    ..    11 H     1 1 J4  

Skouras    Bros 42         42  42 

"Stan.   Co.  of  Am 87^ 

Trans-Lux   Screen..      5f4 
"Univ.    Pict.    Pfd. 


DON'T  ASK! 

(The  Film  Daily 
Question  Box) 


1.  Who  is  the  president  of  the  M. 
P.  T.  O.  A.?  When  did  he  enter 
office? 

2.  When  and  where  was  the  Edison 
Vitascope   first  exhibited? 

3.  Who  played  the  roles  of  the  aged 
Jewish  father  and  mother  in  "Hu- 
moresque?" 

4.  What  theater  is  known  as  the 
"Cathedral   of   the    Motion    Picture?" 

5.  When  was  United  Artists  form- 
ed?    Who  were  the  founders? 
(Answers  will  be  found  on  page  7) 


Arts   Theater   in    Washington 

Washington — The  Little  Theater, 
opened  here  last  night  before  an 
audience  composed  of  prominent 
government  officials  and  members  of 
the  diplomatic  corps. 

"Potemkin,"  was  the  first  feature. 
Nathan  Machat  is  manager  of  the 
house  and  John  Milligan  is  doing 
the  publicity. 


"Wings"  Premiere  in  South 

At  the  suggestion  of  the  War  De- 
partment, "Wings"  will  have  its  pre- 
miere at  San  Antonio,  instead  of  New 
York  on  a  date  to  be  determined.  One 
performance  is  to  be  for  the  benefit 
of  the  fund  for  the  Second  Division 
memorial.  Soon  after  the  showing, 
the  picture  opens  in  New  York  as  a 
roadshow. 


5  54      sy* 

102J4 


sun 
2 


500 


s,  Keith  Komedy  Karnivals 

Feature     pictures     selected     purely 
from  a  comedy  angle  will  be  used  by 
wKeith-Albec      theaters      for      Keith 
a  Komedy      Karnival      Week,      during 
which   all   comedy  bills   will  be   pre- 
sented.   The    event    takes    place    the 
Tweek  of  April  25  in  New  York  City, 
3  May  2  in  Brooklyn,  May  9  in  West- 
chester   and    outlying    districts,    with 
,  the    same    idea    to    be    carried    out 
i  throughout    the    nation    during    May. 
A    Keith   Komedy   Karnival   recently 
was  put  over  at  B.  S.  Moss'  Broad- 
way with  such  success  that  another 
is   announced  beginning   Monday. 


Universal  Pictures. .  3854  38J4  38J4 
Warner  Pictures...  1954  1954  1954 
Warner  Pict.  "A"..   2954     29J4     2954 


100 
400 
700 


*  Last    Prices    Quoted     tt   Bid  and  Ask 
"*   Philadelphia     Market       t   Bond    Market 


Abdullah  to  Title  "Chang" 

Achmed  Abdullah  has  been  en- 
gaged to  write  the  title  for  "Chang," 
the  picture  of  jungle  life  produced  by 
Major  Merian  C.  Cooper  and  Ernest 
B.  Schoedsack. 


Original   Negatives  of  Everything 
in  Motion  Picture  Stock  Shots 

WAFILMS,  INC. 

W.  A.  Futter,  Pres. 
130  West  46th  St.         Bryant  8181 


Richardson  Making  Series 

Hollywood — Frank  Richardson  will 
direct  for  Albert  Herman  a  series  of 
"Fizzical  Culture"  comedies,  for  re- 
lease by  Bray.  Lewis  Sargent  will 
be  featured. 


Depinet,  Flaherty  at  A.  M.  P.  A. 

Ned  Depinet,  newly-appointed  gen- 
eral sales  manager  for  First  National, 
and  Robert  J.  Flaherty,  maker  of 
"Nanook  of  the  North"  and  "Moana 
of  the  South  Seas,"  and  who  now  is 
preparing  an  expedition  to  Labrador, 
are  to  be  guests  at  today's  A.  M.  P. 
A.    meeting. 


Talk   at    Columbia 

Influence  of  producer,  exhibitor 
and  public  on  the  writing  of  a  photo- 
play were  discussed  last  night  before 
the  Writer's  Club  of  Columbia  Uni- 
versity by  John  C.  Flinn,  Roxy, 
Maurice  McKenzie,  executive  assist- 
ant to  Will  H.  Hays.  Robert  J.  Flah- 
erty, producer,  and  Frederick  Wynne- 
Jones  of  Ufa  talked  on  individual  as 
against  cooperative  production. 


Rochester   Name   Selected 

Rochester,  Minn.  —  The  Chateau 
Dodge  will  be  the  name  of  the  North- 
west Theaters  Circuit  house  being 
erected  here.  Ground  for  the  house 
was  broken  April  1  by  Dr.  Charles 
Mayo,  famed  Rochester  surgeon. 
Around  3,000  persons,  including  offi- 
cials of  the  circuit,  attended  the  cere- 
monies. 


Fox   Signs   Greta   Nissen 

Hollywood — Greta  Nissen  has 
signed  a  contract  with  Fox.  Her  first 
picture  will  be  directed  by  Howard 
Hawks. 


Receiver  Asked  for  Ohio  House 

Mt.  Vernon,  O. — Action  in  com- 
mon pleas  court  has  been  started  by 
Barton  M.  Critchfield  to  terminate 
his  partnership  relations  in  the  Lyric 
with  James  C.  Piatt.  The  plaintiff 
seeks  a  decree  dissolving  the  partner- 
ship and  asks  that  a  receiver  be  ap- 
pointed. Critchfield  alleges  that  Piatt 
accepted  a  position  as  manager  of  a 
competitive   house   in  the   same   city. 


Lazarus  and  Smith  Leave 
Paul  Lazarus  and  Cresson  E. 
Smith,  sales  managers  for  United 
Artists  respectively  in  the  South  and 
Middle  West,  left  yesterday  on  sales 
trips  to  their  territories. 


"Ben  Hur"  a  Hit  in  Berlin 

Berlin— The  100,000  attendance 
mark  is  being  approached  by  "Ben 
Hur"  in  its  run  here.  The  theater  is 
planning  to  celebrate  when  the  mark 
is  reached  by  passing  out  a  present 
to  the  100,000th  person  to  pass 
through  its  doors.  Lesser  prizes  for 
the  two  preceding  and  two  succeed- 
ing persons  are  planned. 


APPLIED   INTELLIGENCE 

Everybody  knows  something  about  Life  Insurance.  But  many  of  our 
clients  have  only  recently  learned  how  to  apply  this  knowledge  to 
prevent  the  stoppage  of  their  financial  program  by  the  Last  Event. 
We  have  a  highly  developed  Life  Insurance  service  worthy  of  any  man's 
Consideration. 

CONSULT 

JIkKBERT  It.  .-EbEXSTCBIN  C'O^ 

i INCORPOPATCO     ' 


!■  I/UH  H:>iVN:.1:I:I.IM:h:  \^*\ 


80  MAIDEN  LANE,  N.  Y.  C.  Telephone  John  3080 

min.ii.im.il i.mimmimmi.ii umim  minimi 


Equipment  Notes 


Price    Reductions 

According  to  a  report  from  the 
offices  of  the  National  Theater  Sup- 
ply Co.,  prices  on  staple  supply  items 
and  many  accessories  used  in  and 
about  the  theater  are  now  lower  than 
at  any  time  since  before  the  war. 

According  to  an  officer  of  the  com- 
pany, the  downward  trend  of  supply 
prices  is  due  principally  to  quantity 
buying  and  a  more  stable  condition 
in  manufacturing  circles. 

He  further  states  that  it  is  the 
policy  of  the  company  to  pass  such 
economies  along  to  the  users  just  as 
rapidly  as  they  are  effected  and  that 
the  readjustment  in  prices  on  many 
staple  supply  articles  has  already  be-  J 
come   apparent. 


"Closed  Gates"  for  Sterling 
Hollywood — "Closed     Gates"     will 
be  Sterling's  next  feature  directed  by 
Phil   Rosen.     The  cast  is  being  chos- 
en. 


FOR    SALE 
One-reel     dramatic     feature, 
with      two      negatives.         For 
screening,  write  Box  407, 

FILM  DAILY 
1650  Broadway.  Mew  York  City 


AMALGAMATED 
VAUDEVILLE  AGENO 

Attractions  for 
Picture  Theatres 

Standard    Vaudeville    Acts 
1600  Broadway,  New  York  City 

Phone  Perm.    3580 


Motion 
Pictures 
to  Order 


Presentation  trailers;  stunt  openers; 
ideas  developed;  complete  facilities: 
lighting,  cameras,  operators,  sets,  tit- 
ling, printing.  Studio  convenient  to 
everything— 220  W.  42nd  St.,  N.Y. 
Moderate  prices.  Superlative  service. 
Let  us  help  you  build  your  box-office 
standing.     Call,  write  or  'phone. 

Eastern 

CORPORATION 


Film 


ia 


220W.42nd.StVx 

Wisconsin  3770 


And.  everywhere  else 
where  they  want  and 
must  nave  the  oest- 


THE 


•%2H 


DAILY 


Thursday,  April  7,  1927 


Newspaper  Opinions 


"The   Demi-Bride" 
M-G-M 
Capitol 

AMERICAN—*  *  *  The  story  is  light  and 
gay    and    generously    interspersed    with    laughs. 

•  *  • 

DAILY  MIRROR—*  *  *  Miss  Shearer's 
unattractive  makeup  in  the  earlier  part  of 
the  picture  only  serves  to  make  her  doubly 
appealing  when  she  blossoms  forth  at  her 
marriage.    *  *  * 

DAILY  NEWS—*  *  *  The  picture— as 
all  French  film  farces,  Hollywood  brand — 
tries  obviously  to  be  smart.  It  only  partly 
succeeds.    *   *   * 

GRAPHIC — *  *  *  naughty  and  not  so  nice 
and   not   so  new   in  theme  or  treatment.    •  *  • 

HERALD-TRIBUNE—*  *  *  Miss  Shearer 
is  one  of  the  nicest  comediennes  on  the  screen, 
but  in  this  newest  picture  she  fails  to  mature 
and  right  up  to  the  end  she  is  still  in  her 
infancy.    •  •  " 

POST — *  *  *  Considering  the  fact  that 
farce  is  obviously  not  Miss  Shearer's  forte, 
her  continued  appearance  in  the  same  silly 
plot  fitted  out  with  a  new  title  is  becom- 
ing one  of  the  most  profound  mysteries  of 
moviedom.    *  *  • 

TELEGRAM—*  *  *  Norma  Shearer  is 
obliging  with  an  equally  unusual  study  of 
how  a  clever  actress  may  quite  effortlessly 
commit  screen  suicide  in  seven  reels  of  gurg- 
ling  girlishness.    *  *  * 

TELEGRAPH—  *  *  *  There  isn't  very 
much  to  the  story,  and  it  stretches  pretty 
thin   before   the   final    reel   unwinds.    *  *  * 

TIMES — *  *  *  cleverly  directed  by  Rob- 
ert Z.  Leonard,  who  has  not  only  elicited 
smart  performances  from  the  various  players, 
but  has  given  a  fascinating  allure  to  the 
whole   story.    *  *  * 

WORLD — *  *  *  A  capricious,  agile,  light- 
hearted    and    unimportant    little    French    farce 

*  *    *    bringing    with    it    a    rather    imposing 
company  of  players.   *  *  * 

previous    day's    lively    uunj,     mi* 

cto^Ue   ^*-*,->i"«cr  •>   total    of    4 iX    noints   betweci. 

gle." — Thomas     H.     James,     Loevv  *\ 
Grand.  Atlanta. 


"A  Regular  Scout" 
(F.  B.  O.) 

Offered  a  prize  to  the  neatest  look- 
ing Boy  Scout  when  they  staged  a 
parade.  The  scouts  responded  in  big 
numbers.  Starting  from  the  court 
house,  they  hiked  through  the  prin- 
cipal business  streets  and  thence  to 
theater.  The  scouts  carried  three 
large  banners  advertising  the  pic- 
ture._W.  F.  Brock,  Rialto,  Chatta- 
nooga. 


'The  Winning  of  Barbara  Worth" 

x  u.ji,„e^    ' 7. t.rj;t.«H.  Artists)  |- 

side,  we  believe,  must  have  told  tne  pro- 
ducers that  it  was  terrible.  At  any  rate,  they 
tacked  on  an  ending  making  believe  that  it 
was    all   a   joke.    *  •  • 

TELEGRAPH—*  *  *  rob  this  frail,  time 
worn  narrative  of  the  mystery  element,  give 
the  audience  the  least  inkling  what  it  is  all 
about   and   there   will   be   no   picture.    *  *  • 

TIMES — *  *  *  Notwithstanding  the  ancient 
stuff,  "Easy  Pickings"  is  an  agreeable  sur- 
prise.     It   has    a   real   denouement    *   *  * 


"Evening   Clothes" 

Paramount 

The  Paramount 

AMERICAN—*  *  *  boasts  some  beautiful 
■ets  in  which  much  amusing  action  takes 
place.   •  »  • 

DAILY  MIRROR—*  *  *  Virginia  Valli, 
Louise  Brooks  and  Lilyan  Tashman  add 
greatly  to  scenic  delights  of  "Evening 
Clothes."     They  are   indeed  a  decorative   trio. 

DAILY  NEWS—*  *  *  It  takes  a  vast 
amount  of  effort  on  the  part  of  Director  Reed 
to  put  a  slight  story  through  seven  reels. 
There  are  a  couple  of  really  subtle  spots, 
however,  which  brighten  up  the  film  tremen- 
dously, raising  it  right  out  of  the  mediocre 
class.    *  •  • 

EyENING  JOURNAL—*  *  *  It's  an  en 
tertaining  comedy,   with   some  good   situations. 

GRAPHIC—*  *  *  fared  well  in  its  screen 
transfer,  probably  because  the  part  was  par- 
ticularly   adaptable    to    the    Menjou    type    of 


Routing  Roadshows  In- 
to Houses  Advocated 

(Continued  from   page   1) 

in  legitimate  or  dramatic  theater,  as 
he  chooses  to  term  them. 

"I  always  have  felt  that  it  is  bad 
practice  for  producers  in  towns  where 
exhibitor  organizations  can  provide 
theaters  for  roadshows  on  a  two-a- 
day  basis,"  he  said.  "I  oppose  it  on 
the  theory  that  when  a  roadshow  pic- 
ture is  presented  in  a  theater  own- 
ed by  an  exhibitor  who  also  controls 
second  run  houses  in  the  same  town, 
the  producer  gets  not  only  a  first  run 
but  a  second  run  contract  from  the 
exhibitor  and  the  advertising  of  the 
roadshowing  is  handled  in  such  a 
way  as  to  not  hurt  in  any  way  the 
second  run  showing  of  the  picture  in 
the  same  city  but  rather  to  help  the 
other  showing. 

"There  is  this  to  be  said  for  the  other  side, 
however,  and  that  is  that  certain  pictures  cost 
such  huge  sums  of  money  that  roadshowing 
of  pictures  of  that  magnitude  appears  to  be 
necessary,"  he  continued.  "At  least  that  is 
the  contention  of  the  producer,  and  at  present 
the  engagements  of  that  type  are  so  scattered 
that  it  is  impossible  for  the  motion  picture 
theater  owner  to  change  the  policy  of  his 
house  at  odd  times  to  accommodate  roadshow- 
ings  of  extra  length  features  on  a  two-a-day 
basis,  which  practically  forces  the  producer 
into  the  dramatic  houses. 

"It  has  been  my  opinion  for  a  long  time 
that  if  an  exchange  bureau  were  established 
in  New  York  for  roadshow  motion  pictures,  so 
that  the  bookings  for  25  or  30  weeks  could 
be  arranged,  that  we  in  Detroit  would  devote 
one  of  our  houses  entirely  to  roadshow  attrac- 
tions and  establish  a  reputation  for  that  type 
of  attraction  in  that  particular  theater,  which 
would  be  just  as  beneficial  to  the  picture  as 
any  extra  impetus  which  might  be  given  at  the 
present  time  by  playing  such  a  picture  in  a 
dramatic  house,  i.  e.,  if  the  roadshowing  of 
motion  pictures  is  to  become  a  standard  prac- 
tice, then  I  feel  that  the  exhibitor  who  has 
been  a  regular  customer  of  the  producer  over 
a  period  of  years  should  be  entitled  to  the 
roadshow  engagements  of  that  producer's  pro- 
duct, provided  the  theater  owner  is  able  to 
supply  the  proper  type  house  in  which  to 
present    them." 


Pola  Negri  Arriving 
Pola   Negri,   arrives   in   New   York 
Sunday,  and  will  sail  two  days  later 
for  a  two  months'  vacation  in  Europe. 


Young  Laemmle  Made  Supervisor 

Universal  City — Carl  Laemmle,  Jr. 
will  supervise  the  production  of  "Too 
Many  Women,"  Norman  Kerry's 
next  starring  Universal  Jewel  to  be 
directed  bv  William  Beaudine. 


Briskin  on  Sales  Tour 
Irvin    Briskin    has    left    on    an    ex 
tended  tour  of  Sterling  exchanges. 


acting  and  because  he  had  an  excellent  sup- 
porting   cast.     *  *  • 

HERALD-TRIBUNE—*  *  *  It  seems  that 
"Evening  Clothes"  might  have  been  a  gor- 
geous comedy  if  it  had  fallen  in  the  deli- 
cate hands  of  Richard  Rosson  or  Malcolm  St. 
Clair.    •  •  * 

SUN — *  *  *  Luther  Reed,  the  director 
*  *  *  has  tried  hard  to  inject  a  debonair  air 
into  the  typical  French  farcial  proceedings, 
but  the  film  for  all  of  his  and  Mr.  Menjou's 
efforts    remains    a    bit    lummoxlike.     *   *  * 

TELEGRAM—*  *  *  It  is  a  delightful  lit- 
tle comedy,  permeated  with  all  the  debonair 
charm  of  the  Champs  Elysees  in  the  spring- 
time.   *  *  • 

TELEGRAPH—*  *  *  as  it  stands,  this 
latest  Menjou  vehicle  offers  entertainment 
value  equivalent  to  the  Paramount  admission 
charge.    *  *  • 

TIMES — *  *  *  produced  an  amusing  film 
from  a  frothy  mixture  dealing  with  the  French 
bankruptcy   laws.    *   *  * 

WORLD—*  *  *  The  film  belongs  to  Mr. 
Menjou,  and  because  he  controls  it  with  such 
effortless   monopoly    it   is   one   of   his   best. 


PHIL 

JVL 

DALY 
SEZ/ 


"The  production  rush 
is  on  again  in  Hollywood. 
Actors  are  happy.  Di- 
rectors are  happy.  Stars 
are  happy.  In  fact  every- 
body's happy  but  the  poor 
old  gink  back  in  New 
York  who  has  to  sign  the 
checks." 


Course  Planned 

(Continued  from  page   1) 
to  co-operate  in  assembling  data   re 
quired    to    be    reduced    to    text    bool- 
form. 

The  Harvard  lectures  now  under 
way,  were  described  yesterday  by 
Joseph  P.  Kennedy  as  a  milestone  in 
the  industry's  development,  a  form- 
al recognition  of  the  motion  picture 
as  an  art  and  as  an  important  busi- 
ness in  the  world's  industrial  struc- 
ture. While  Kennedy  disclaims  credit 
for  launching  the  lectures,  it  was  he 
who    suggested    and    arranged    them. 

A  library  and  archive  of  films 
is  to  be  established,  covering  the  bes* 
films  released  during  the  last  15 
years.  The  list  is  to  be  selected  by 
a  committee  of  which  Prof.  Chandler 
Post  is  chairman.  It  will  be  made 
public  within  the  next  two  months, 
and  annually  in  January  hereafter. 
There  is  to  be  no  fixed  number  of 
selections,  all  pictures  whose  merit 
warrants  preservation  as  works  of  art 
to  be  chosen. 

There  are  350  in  the  present  ex- 
perimental class  attending  the  lec- 
tures, embracing  181  colleges  and 
with  membership  from  44  states  and 
several    foreign     countries. 

Extension  of  the  Harvard  plan  to 
other  universities  throughout  the  na- 
tion was  predicted  yesterday  by  Ken- 
nedy, prior  to  his  departure  on  an  ex- 
tended trip. 


New  Fox  Bonds 

(Continued  from  page  1) 
mortgage,  six  per  cent,  sinking  fund 
bonds.  The  Fox  Realty  Corp.  will  be 
a  subsidiary  of  the  parent  company, 
the  Fox  Film  Corp.  and  will  lease  the 
three  properties  thus  included  to  the 
parent  organization  for  a  period  of 
five  years  beyond  maturitv  date  of 
the  bonds  which  is  March  1,  1942. 
The  bonds  will  be  offered  shortly  in 
denominations  of  $100,  $500  and'$l.- 
000. 


Hopkins  to  Write  Titles 
Hollywood — Robert  Hopkins,  has 
been  signed  to  write  titles  for  Para- 
mount. Hopkin's  first  assignment 
will  be  the  titling  of  "The  Big 
Sneeze,"  Wallace  Berrys  starring 
picture,  directed  by  James  Cruze. 


And  That's  That 


By  PHIL  M.   DALY 


VyilKN  Wallace  Beery  seats  him- 
"  self  upon  an  open  package  of 
limburger  in  "Casey  at  the  Bat,"  the 
organist  cued  it  with  "Love  Sends 
a   Little   Gift  of  Roses." 


United  Artists'   advance   24-sheet 
on   Norma   Talmadge's  "Camille" 
an  arresting  piece  of  art  work. 


Since  these  Harvard  lectures  began, 
F.  B.  O.'s  Boston  exchange  has  de- 
veloped into  a  classroom. 


"The  Oklahoma  M.P.T.O.A.  News" 
comes  to  bat  with  this  one: 

"The  fellow  has  our  sympathy 
who  went  crazy  figuring  out  how 
far   apart    to   put    the   mile    stones." 


Will     Rogers,     self-appointed     am-  . 
bassador  of  Nicamala,  wired  the  fol- 
lowing to  Will  H.  Hays,  "Somewhere 
Behind    a    Table"    at    the    A.M.P.A. 
dinner: 

"I  no  write  very  well  what  you  call  Eng- 
lish but  I  guess  that  wont  be  noticed  there 
at  this  moving  picture  dinner.  Me  ambassa- 
dor from  Nicamala.  I  want  to  come  and  ac- 
cept your  invitation  but  American  marines 
no  let  me  go  without  permission  from  our  Big 
Chief  of  all  South  and  Central  America  Mr. 
Kellogg.  ITe  say  it  is  Russian  propaganda 
and  influence  that  makes  me  want  to  go  see 
movie  queens  eat.  American  battleships  come 
to  tell  Nicamala  who  is  elected  president,  wish 
we  had  battleship  we  would  go  tell  them 
who  was  elected  senator  in  Pennsylvania  and 
Illinois.  You  make  fine  comedy.  For  why 
you  give  dinner  to  these  foreign  diplomats? 
Trying  to  get  duty  lowered  on  films.  Maby 
got  sensorship  in  South  America,  you  think 
dinner  will  buy  them  off.  That  all  movie  of- 
ficials do  is  have  dinners.  Two  cant  eat  with- 
out selling  tickets  to  exhibitors  and  that 
gives  them  their  meal  for  nothing  and  maby 
enough  left  over  to  make  picture  with.  I 
guess  Jimmie  Walker  there,  he  been  to  Cuba. 
He  drink  very  good  Spanish.  Muy  Wano 
Cervethasa  (Cer-Vesa)  When  Nicamala  gain 
independence  and  marines  all  have  to  go  to 
China  then  I  come  out  with  you  Mr.  Hays 
Keeper  of  Movie  Morals.  Bueno  Noches. 
Todos   Amigo.      Caramba." 


Quota  Plan  Untested 

(Continued   from    page   1) 

scenic    advantages,    producing    facili- 
ties  and   official  co-operation. 

Revenue  from  film  rentals  and  dis- 
tribution contracts  from  product  of 
the  government  studio  totaled  about 
$23,000  during  the  last  year,  while 
expenditures  reached  around  $52,000. 


Quebec  Association  Elects 
Montreal — D.  Bouchard,  St.  Hyac- 
in  the  Quebec,  is  new  president  of 
the  Association  of  Cinemas  and  The- 
aters. Howard  Conover,  Imperial, 
Montreal,  is  vice-president,  Joseph 
Cardinal,  Quimetoscope,  Montreal, 
second  vice-president;  A.  Moisan, 
Victoria,  Quebec,  secretary,  and  B. 
M.  Garfield,  Rialto,  Montreal,  treas- 
urer. 

Directors  are  R.  L.  Vallee,  Casino, 
Sherbrooke;  A.  J.  B.  Robert,  Gayety, 
Three  Rivers;  Donat  Paquin,  Laur- 
ier  and  Eden.  Hull;  B.  A.  Burpee, 
Imperial,  Saint  Johns,  Que.;  Dr.  Gui- 
board,  Grand  Mere;  J.  A.  Paquet, 
Canadien,  Quebec;  C.  N.  Lalonde, 
Drummondville;  Harry  S.  Dahn, 
Capitol,  Montreal;  F.  J.  Shields. 
Montreal,  and  M.  Dunning,  Verdun, 
Montreal. 


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Thursday,  April  7,  1927 


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DAILY 


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"Blonde  or   Brunette" 
(Paramount) 
Two  boys,  wearing  signs  01 
backs    advertising    the    picture 
stationed    at    different    parts    c 
city,  where  they  counted  the  b 
and  brunettes.    The  results  wer 
by    the    advertising    manager    < 
of  the  large  department  stores 
also   has   a   cafeteria.      This   fa( 
played     up     in     all     the     depai 
store's  advertising   during  the 
ing   of   picture. — W.    S.    Perutz 
coin,  Lincoln,  Neb. 


"It" 

(Paramount) 

An   essay   contest   was   run   i 

I    local  college  paper  which  was  o] 

I    high   school  and   college   studei 

I    well  as  everybody  living  in  the 

*     I     Large    placards    were    tacked    i 

(over  the  campus,  in  college  buil 
high  school  building,  and  in  ston 
dows.       These    announced    the 

RemFuscn  Opposition 
Unit  For  med  in  Ind. 

(Conti        I   from   pane    1) 

resent  state  theaters  of  all  classes 
A.  C.  Zaring  is  vice-president,  Jean 
Marks,  treasurer,  and  Helen  Brown, 
secretary.  C.  B.  Trotter,  secretary- 
manager  of  the  Rembusch  association, 
is  general  manager. 

The  board  of  directors  include,  in 
addition  to  the  officers,  20  theater 
owners  from  representative  cities. 
They  are  V.  U.  Young,  Gary;  J.  N. 
Wyckoff,  Terre  Haute;  Leonard 
Sowars,  Muncie;  W.  F.  Easley. 
Greensburg;  William  Brenner,  Win- 
chester; O.  I.  Demaree,  Franklin;  B. 
D.  Cockrill,  Newcastle;  Arthur  Jack- 
son, Crawfordsville;  M.  E.  Remley. 
Richmond;  Sam  Neall,  Kokomo;  H. 
H.  Johnson,  Lafayette;  J.  Goldberg. 
La  Porte;  Harry  Markun,  Indianapo- 
lis; W.  C.  Quimby,  Fort  Wayne 
Paul  Melloy,  Shelbyville;  Harry  Von- 
derschmitt,  Bloomington,  and  Frank 
J.  Kresslar,  Renselaar.  An  arbitra- 
tion board  of  five  members  has  been 
named. 


Incorporations 


Boston — State  Amusement  Co.,  Revere.  The- 
aters, ballrooms,  roof  gardens,  roller  coasters, 
etc.  Capital,  $50,000.  Incorporators:  Joseph 
A.  DiPesa,  Somerville;  Thomas  L.  Gill,  Lynn; 
Frederick  T.  Foley,  Revere;  Andrew  A.  Cas- 
sassa.  Revere;  Victor  J.  Morris,  Brookline; 
Joseph    H.    Brennan,    Boston. 


Boston  —  Paramount  Amusement  Corp., 
Springfield.  Theaters,  roof  gardens,  etc. 
Capital,  $100,000.  Incorporators:  Louis  W. 
Richmond,  Hyman  Freedman  and  Mary  Freed- 
man,  all  of  Springfield;  Eva  G.  Cohen,  Rox- 
bury. 


Boston— Fall  River  Theaters  Co..  Fall 
River.  Theatrical,  moving  picture  and  show 
business.  Capital,  $100,000.  Incorporators: 
Nathan  Yawmins,  Samuel  Sandler  and  Isa- 
dore   S.   Levin,  all  of  Fall  River. 


RECORD  TURNOUT  SEEN 
AT  SJ.P.L  MEETING 

Program  of  Discussion 

Covers  Wide  Range 

of  Subjects 

The  program  arranged  for  the 
spring  meeting  of  the  Society  of  M. 
P.  Engineers  to  be  held  April  25-28 
at  Norfolk,  Ya.  promises  that  the 
event  will  be  the  most  successful  in 
the  organization's  history.  A  record 
turnout  is  predicted.  Following  is 
the  complete  schedule  of  events  for 
the  three  day  meetings: 

Monday,  April  25: 

9:30      Registration. 
10:30     Presidential    Address    by    \V.    B.    took. 
Kodascope   Libraries,    Inc.,    New    York, 
N.  Y. 

New    Business. 

Report  of  Arrangements,  Publications, 
Papers,  Publicity  and  Advertising, 
and  Membership  Committees. 
"Report  of  Progress  in  the  Motion 
Picture  Industry"  by  Carl  K.  Egelei . 
National  Lamp  Works,  Cleveland, 
Ohio. 

"Hollywood  and  the  Motion  Picture 
Engineers"  by  K.C.D.  Hickman,  Re 
search  Laboratory,  Eastman  Kodak 
Company. 

1:00      Luncheon. 

2:00      Papers: 

"Radio    Movies    and    the    Theater"    b> 

C.    F.    Jenkins. 

"Some   Technical   Aspects  of   the    Vita 

phone"   by  J.    B.    Harlow,   development 

manager     Western    Electric    Co.,    New 

York,   N.    Y. 

"The     Conservation     Program     of     the 

Motion     Picture     Producers     and     Dis 

cributors     of     America"     by     Hickman 

Price,    Motion    Picture    Producers    and 

Distributors     of     America,     Inc.,     New 

York,    N.    Y. 

"Motion      Photomicrography      with      a 

Cine    Kodak"    by    C.    F.    Tuttle.    Re 

search     Laboratory,      Eastman      Kodak 

Company. 

7:00     Get-Together     Dinner. 

8:00  Motion  Picture  Entertainment  in  the 
Banquet  Hall.  Ladies  and  friend- 
are  cordially  invited. 
"To  the  Roof  of  the  World  in  Thi 
bet"  by  H.  T.  Cowling.  Eastman 
Kodak    Company. 

"The     Scientific     Motion     Picture"     by 
L.      F.      Goldman,      Carpenter-Goldman 
Labs.,   New   York,   N.    Y. 
Cards    and     dancing    afterward. 

Tuesday,  April  26: 

9:30     Papers: 

"Some  Facts  about  Projection  Lenses 
by  W.  B.  Rayton.  Director  of  Re 
search.  Bausch  &  Lomb  Optical  Co. 
Rochester,    N     Y. 


Report  of  Standards  and  Nomencla- 
ture   Committee. 

"An   Improved   Type   of    Arc    Illumin- 
ation   and    Condenser    System    for    V< 
tion     Picture     Projection"     by     L.      M. 
Townsend,     Supervisor    of     Projection, 
Eastman  Theater,  Rochester,  N.   Y. 
"Effect    Lighting    in    Theaters"    by    J. 
H.    Kurlander,    Brenkert   Light    Projec 
tion    Co.,    Detroit,    Mich. 
"A     New     Light     Source     for     Mazda 
Projection     Lamps"    by    H.     I.    Wood. 
National      Lamp      Works,       Cleveland 
Ohio. 

1  :00      Luncheon. 

2:011  Automobile  trip  to  Virginia  Bencl 
for  Oyster  Roast  at  The  Cavalier 
Hotel. 

Golf,  swimming,  etc.  Dancing  after- 
ward. 

Wednesday,  April  27: 

9:30     Papers: 

"The  Mercury  Arc"  by  F.  Benford 
Ceneral  Electric  Co.,  Schenectady,  N. 
Y. 

"The  Physiological  Effect  of  Radia; 
tions  from  Various  Light  Sources" 
by  A.  C.  Downes,  National  Carbon 
Co.,  Cleveland,  Ohio. 
"Why  is  Make-Up  Compulsory  in  the 
Movies?"  by  V.  A.  Stewart,  Fox 
Film  Corp.,  New  York.  N.  Y. 
"Trick  Photography"  by  F.  Waller, 
Famous-Players-Lasky  Corp.,  Long 
Island   City,    N.    Y. 

1:00      Luncheon. 

2:00     Papers: 

"A    Film    Developing    Process    for    Ac- 

coustic  Records"   by   Dr.    Engl. 

"Progress    in    Color    Cinematography" 

by   F    E.    Ives. 

"The    Use    and    Care    of    Motion     Pic 

ture  Film  in  Exploration  Photography" 

by    H.     T.     Cowling,     Eastman    KodaK 

Co. 

"Air  Conditioning  in   Laboratories  and 

Theaters"    by    D.    C.    Lindsay,    Carrier 

Engineering    Co..    Newark. 

7:1)11      Banquet. 

Motion    Pictures    and     Vitaphone     En- 
tertainment. 
Dancing    afterward. 

Thursday,   April  28: 

9:30      Papers: 

"The  Tungsten  Lamp  Situation  in  the 
Studio"  by  P.  Mole,  Creco  Corp., 
Hollywood,   Calif. 

"The  Use  of  Filters  with  Panchro- 
matic Film"  by  L.  A.  Jones.  Re- 
search Laboratory,  Eastman  Kodak 
Co. 

"Trick  Photography"  by  J.  A.  Ball, 
Technicolor    Corp.,    Hollywood.    Calif. 

(a)  "A   Pneumatic   Film   Squeegee". 

(b)  "Film  Cleaning  Liquids"  by  J.  I. 
Crabtree,  Research  Laboratory,  East- 
man   Kodak   Co. 

"The  Importance  of  Research  Work 
to  the  Producer"  by  Leigh  M.  Grif- 
fith. Famous  Players  Lasky  Corn.. 
Hollywood,    Calif. 

"A  New  Camera  Pull  Down  Mecha- 
nism" by  George  A.  Mitchell.  Mitchell 
Camera  Co.,  Hollywood,  Calif. 
"A  Shutter  Dissolving  Mechanism' 
by  D.  L.  Mistry,  Bombay,  India. 
"Examination  of  Film  by  Projection 
on  a  Continuous  Processing  Mach- 
ine" by  W.  V.  D.  Kelley.  Kelley 
Color    Films,    Inc.,    Hollywood.    Calif. 


Gortatowsky's  Tenth  House 
Albany,  Ga. — Tenth  and  strongest 
link  of  the  Gortatowsky  Bros.'  chain, 
the  Albany  is  being  rushed  to  comple- 
tion for  opening  in  July.  It  seats 
1,800  and  ranks  as  one  of  the  best 
houses  in  the  South.  This  resort 
town  is  spending  millions  in  improve- 
ments which  will  make  it  one  of  the 
leading  cities  of  Georgia.  The  Gor- 
tatowsky chain  now  includes:  Liber- 
ty Theater  and  Municipal  Auditorium 
here;  the  Rylander,  Americus;  Circle, 
Cordele;  Strand,  and  new  Kit/, 
which  opened  last  week  at  Val- 
dosta;  Royal,  Tarpon  Springs,  Fla., 
and   Circle,   Sebring,   Fla. 


Remo   Plans   16 
Mario  Remo  leaves  Sunday  for  the 
Coast    to    make    16    productions    for 
Golden  Pictures. 


Nigh  to   Direct   "Rose   Marie" 

Hollywood — William  Nigh  will   di- 
rect "Rose  Marie"  for  M-G-M. 


"Big  Parade"  Repeats 

Return  engagements  have  been 
played  in  22  cities  by  "The  Big  Pa- 
rade," and  in  Milwaukee  the  picture 
has  played  three  times  within  a  year. 
Seven  traveling  units  still  are  on  the 
road.  The  picture  passes  its  1017th 
performance  at  the  Astor  Sundav. 


ANSWERS 

(The  Film  Daily 
Question  Box) 


1.  R.  F.  ("Pete")  Woodhull  was 
elected  on  March  24,  1927,  to  fill  un- 
expired term  of  Eli  Whitney  Collins, 
resigned. 

2.  In  1896  at  Koster  and  Bial's 
Music  Hall,  New  York. 

3.  Vera  Gordon  and  Dore  David- 
son. 

4.  The  "Roxy",  New  York. 

5.  January  17,  1919.  D.  W.  Grif- 
fith, Mary  Pickford,  Douglas  Fair- 
banks, Charles  Chaplin  and  W.  S. 
Hart. 


De  Mille  Party  Leaves 

{Continued  from    page    1) 

film  cutter,  and  A.  B.  Berwanger 
left  yesterday  for  New  York  to  at- 
tend the  opening  of  "The  King  of 
Kings,"  April  18  at  the  Gaiety.  De 
Mille  will  be  gone  about  a  month 
visiting  Harvard  University  where 
he  will  lecture  before  the  business 
school.  Sistrom  is  to  return  follow- 
ing the  opening. 


Dillon  to  Direct  Rogers 

Los  Angeles — John  Francis  Dillon 
is  to  direct  "The  Texas  Steer"  in 
which   Will   Rogers   will    star. 


Adolfi   Signed   by  Warners 
Hollywood — John   Adolfi   has   been 
signed   by   Warners  to   direct   "What 
Happened  to  Father"  in  which  War- 
ner  Oland  is  cast. 


Roxy   Signs   Troubadours 

A  new  group  of  Spanish  trouba- 
dours known  as  the  Roxy  String 
Quartette,  has  been  engaged  and  in- 
stalled in  the  balcony  of  the  rotunda 
at  the  Roxy. 


Kinograms  Staff  Changes 
Fred  Fordham,  James  Lyons  and 
Frank  Dalrymple  have  been  added 
to  the  Kinograms  camera  staff. 
George  Doran  has  been  appointed 
head  cameraman  in  the  home  office 
and  Charles  Sanwald,  camera  tech- 
nician. J.  L.  Herrman  has  been 
placed  in  charge  of  the  San  Francisco 
district.  H.  A.  Butterfield,  film  edi- 
tor, has  been  promoted  to  the  assist- 
ant news  desk  under  H.  E.  Han- 
cock. Forrest  Izard  continues  as 
managing:  editor. 


it  J-; 


"THE  TOWER  OF  LONDON" 

By  Harrison  Ainsworth 
[NOW  IN  PRODUCTION] 

A  Tom  Terriss  Production 


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Elkins.  W.  Va. — Mrs.  Charles  Teter  has 
awarded  contract  to  George  Allender  for  the 
Philippi,    to    cost    $40,(100    and    sent    800. 


Marion     Heights.    Pa. — Joseph     Warner    ha< 
announced  plans  for  a  $25,000  theater. 


Un»on     City,     Tenn. — The     Sudekum     has 

opened . 

Mt,     Vernon,     Ky.     The    New     Miller    ha« 
opened. 


Narherth.    Pa. — A    theater    has    been    s*arted 

on    Narherth    Ave 

i  Florence.    Nel>. —  \V.    Swam    and    John    Fair- 

I    bairn  of  Columbus  are  planning  a  theater  here 
in   the   near    future. 


Duxburv,  Mass. --Work  has  started  on  an 
800=eat  house,  being  built  by  J  Rulnvn 
on    Tinker   Town   Acres. 


Dubuoue.   la.— The  Rosenthal  Theater  Corn 

will    soon    open    bids    on    the    construction    of 
.-.   theater. 


Detroit      The    Orient.    2  500-seat    house,    has 
opened    at    T.inwood    and    Philadelphia    StS. 


Logan     Utah — Mike   Neilson   has  opened   the 
Grand,    seating    400. 


Jacksonville.   Fla. — E.    J.    Sparks'    Riverside, 
seating  over  800,  has  opened. 


Pell   City.   Ala. — R.  P.  Higginbotham.  owner 
of    the    Majestic    at    Leeds,    will    build. 


Tarrant   City,  Ala.— E.  S.   Collins  will  build 
$125,000   theater. 


Birmingham,   Ala. — Henry  Hury  has  opened 
the   Champion,   colored   house. 


Altoona.    Ala. — A    theater    is    heing    planned 
here    for    early    construction. 


Indianapolis — Mark  Margolis  will  build  a 
M50  000  theater  at  1043-49  Virginia  Ave. 
T.eslie    Colvin    is   the   contractor. 


Kewanee.  Til. — Willard  T  West  of  Ottawa 
is  nlannine  to  build  a  $250,000  theater  here 
hv  the  sale  of  stock  to  merchants.  The  hou'e 
will   l>e  built  at  Third  and   Main. 


Newton.,  Ta. — The   Capitol   has   opened,    seat- 
ing   l.ono 


Valdosta,    Ga. — The    Ritz    has   opened    here. 


Syracuse.  N.  Y. — A  $1.000  000  theater  and 
office  building  is  planned  for  T.oew's  at  South 
Snlina   and   W.    Jefferson   Sts. 


Chambersburg,        Pa.— The  Chambersburg 

Theater    Co.    has    opened    the  Capitol,    costing 
$200,000   and   seating  1,000. 

Torrington.     Wyo. — J.     L.  McDonald     has 

opened    the    Wyoming   seating  700. 


THE 


«^ 


DAILY 


B.  &  K.'s  Financial  Structure 

The  consolidated  general  balance  statement  of  the  Balaban  &  Katz 
Corp.,  as  of  January  2,  1927,  is  herewith  presented.  The  consolidated 
profit  and  loss  account  and  the  consolidated  surplus  account  for  the  year 
.ended  January  2,  are  also  included: 

CONSOLIDATED  BALANCE  SHEET,  JANUARY  2,  1927 

ASSETS 
Theater  properties: 

Land,    buildings,    leasehold,    furnishings    and    equipment    at 

January    4,    1926 $14,312,268.90 

Additions    thereto    during   the    year 571,225.47 


Manheim.  Pa. — A.  H.  Young,  local  at- 
torney has  secured  property  at  Market  Square 
for  out-ide  interests  which  will  build  a  the- 
ater   costing    $100,000    and    seating    1,000. 

Milford.  Mass. — The  Milford  Realty  Co 
has  started  huilding  of  a  theater  on  the  site 
of    the    old    Mansion    House. 


Cicero,  Til. — Gregory  &  Barnasek  have 
opened  the  $1,000,000  Palace  at  25th  near 
53rd    Ave, 


Thomaston.  Ga. — W.  C.  Stubbs  has  com 
nenced  building  a  $50,000  theater  to  seat 
.000. 


E.  Thomaston,  Ga. — W.  A.  Odum.  man- 
ner 0f  the  Palace,  has  started  work  on  a 
theater  which  is  scheduled  for  an  early 
opening 


Millville,  N.  T. — Thomas  E.  Ash,  architect. 
1700  Walnut  St.,  Philadelphia,  is  drawing 
plans  for  a  2,000-seat  house.  Owners  name 
not   disclosed. 


Total — Land  and   Buildings $12,759,092.93 

Leasehold,  Furnishings  and   Equip- 
ment        2,124,401.44 


14,883,494.37 


Less — Reserve     for    depreciation     and    amortization 1,478,023.45     $13,405,470.92 

Deposits    on    leases    (interest    bearing) 712,000.00 

Investments  and   advances: 

Investments   in    and   advances   to    affiliated    companies $  1,503,495.02 

Amount    recoverable  under   contract    secured   by   stocks   held 

as    collateral 582,642.73 

Other    stocks,    bonds,    etc 104,908.40        2,191,046.15 


Current  assets: 

Cash     in     bank 

Working    funds. 

Current    accounts    with    affiliated     companies . 
Due     from     officers     under     joint     agreement 

Players-Lasky     Corp 

Miscellaneous    accounts   and   notes    receivable. 
Employees'    accounts    receivable. 


with     Famous 


Cash    surrender    value   of    life    insurance   policies. 


307,896.83 
12,875.00 
38,528.71 

32,534.07 
43,700.16 
10,134.51 
16,672.37 


Deferred  charges: 

Unexpired    insurance   premiums $  14,096.31 

Prepaid  interest,  taxes,  licenses  and  dues 15,095.68 

Supplies    and    miscellaneous 35,294.11 

Goodwill      


462,341.65 

64,486.10 
759,711.98 


LIABILITIES 

Preferred    capital    stock,    7%: 

Authorized — 28,700   shares,   par   value   $100   each 
Outstanding — 28,513     shares 

Common   capital  stock: 

Authorized — 270.000   shares,  par  value   $25.00   each 
Outstanding — 264,206     shares 


$17,595,056.80 

2,851,300.00 

6,605,150.00    $  9,456,450.00 


Mortgages  and   purchase   money  obligations   maturing 
after   one   year: 

Secured  by  Roosevelt    Theater    property $  1.177,841  60 

Secured  by  Uptown    Theater    property 225,000.00 

Secured  by  warehouse     property 70,000.00 

Payments     on     investments 332,9981.25          L805.839.85 


Current  liabilities: 

Notes     payable $  2.000,000.00 

Accounts     payable 254,873.74 

Current   accounts   with   affiliated   companies 80.483.62 

Mortgage    and    purchase    money    obligations    on    properties, 

investments,   etc.,   maturing   within   one   year 217,074.78 

Accrued     general    taxes,    interest,    etc 250.052.86 

Federal    income    taxes.     1926 286,558.89 


Reserve    for    contingencies 

Deferred     income 

Surplus,    per    attached    statement. 


3.089.043.89 

48,311.71 

12,275.35 

3,183.136.00 


$17,595,056.80 

CONSOLIDATED   PROFIT  AND   LOSS  ACCOUNT 
FOR  THE  YEAR  ENDING  JAN.  2,  1927 

Net    nrofit    from    operations,    before    deducting    interest    charges,    provisions    for 

depreciations    and    amortization    and    Federal    taxes $  2.728,240.90 

Add — Miscellaneous    income 221.099.09 

Together $  2.949,339.99 

Deduct: 

Interest     charges $       242.926. 1 1 

Provision    for  depreciation  and   amortization 562.153.41 

Provision    for   Federal    income    tax 286.558.76         1,091.638.28 

Net    profit    carried    to    surplus    account    below $    1.857.701.71 

CONSOLIDATED   SURPLUS  ACCOUNT 
FOR  THE  FISCAL  YEAR  ENDING  JAN.  2,   1927 


Surplus   paid    in    at   organization    (net) $ 

Earned  surplus: 

Balance.    Jan.    4.    1926 $   1.640,074.93 

Deduct — Adiustment    of    reserve   for   depreciation    for   period 

ending   Jan.    3,    1926 100,000.00 


777,568.36 


Add — Net    income   for  the   year   ending   Jan. 


$  1,540.074.93 
1927 1,857,701.71 


Deduct — Dividends  paid: 

On     preferred     $199,591.00 

On    common    792,618.00  992,209.00 


2.405.567.64 


Surplus   carried    to   balance    sheet $  3,183,136.00 


planning  to  open  e'xcnaTfg'e's  in  In- 
dianapolis, Cincinnati  and  Cleveland. 
Big  Feature  Rights  has  secured  the 
Columbia     product     in     Indiana     and 

Ohio.  

Victoria  Destroyed  By  Fire 
Bloomsburg,      Pa. — The      Victoria, 
owned    by    the    Bloomsburg    Amuse- 
ment Co.  was  destroyed  by  fire,  at  a 
loss  of  $90,000. 

Corning  Houses  Change  Hands 

Corning,  la. — F.  E.  Robertson  has 
purchased  the  two  theaters  here  from 
Stanley  &  Cecil,  who  operate  a  house 
at   Bedford. 


Capital  Amusement  Co.  Formed 

Racine,  Wis. — Capital  Amusement 
Co.  has  been  formed  for  the  operation 
of  theaters.  The  members  of  the 
company  are  Char'es  Buhler,  Louis 
Buhlcr,  Sr.,  Louis  F.  Buhler,  Jr.,  W. 
C.  Reagan  Matthew  Andes  and  Wall- 
er Buhler.     

Form  New  Tacoma  Group 

Tacoma  Wash. — City  Theaters  Co.. 
Inc.  has  been  formed  with  a  capital  of 
$20,000  by  Calvin  Heilig,  H.  T. 
Moore  and  Scott  E.  Henderson.  Moore 
is  reported  to  have  sold  his  interests 
in  Tacoma  Theaters,  affiliated  with 
Pacific   Northwest,  to  Ed  Dolan. 


Corbitt    Buys   Kimball    House 
Kimball,    Minn. — James    Corbitt    of 
Watkins  has  purchased   the   Kimball, 
and  will  operate  it  in  connection  with 
his   house   at   South   Haven. 


Rivoli  Theaters  Expands 
Portage,  Pa.— The  Rivoli  Theater 
Co.  has  purchased  the  Alma.  The 
company  has  a  chain  in  Tyrone. 
Belhvood,  Huntington,  Ebensburg. 
and    Cresson. 


Segal  Gets  Another 

Henry  Segal,  who  operates  the  Rex 
and  Bircher,  Brooklyn,  and  the  Og- 
den,  the  Bronx,  has  taken  over  the 
new  house  at  16th  Ave.  and  11th  St. 
It  is  to  be  known  as  the  Windsor 
and  will  seat  2,400. 


THE 


Thursday,  April  7,  1927 


-c&H 


DAILY 


DAILY  TIPS  WHICH  MEAN  DOLLARS  FOR  SHOWMEN 


"Blonde  or   Brunette" 
(Paramount) 

Two  boys,  wearing  signs  on  their 
backs  advertising  the  picture,  were 
stationed  at  different  parts  of  the 
city,  where  they  counted  the  blondes 
and  brunettes.  The  results  were  used 
by  the  advertising  manager  of  one 
of  the  large  department  stores  which 
also  has  a  cafeteria.  This  fact  was 
played  up  in  all  the  department 
store's  advertising  during  the  show- 
ing of  picture.- — W.  S.  Perutz,  Lin- 
coln, Lincoln,  Neb. 


"It" 
(Paramount) 
An  essay  contest  was  run  in  the 
\  local  college  paper  which  was  open  to 
I  high  school  and  college  students  as 
j  well  as  everybody  living  in  the  town. 
I     Large    placards    were    tacked    up    all 

Iover  the  campus,  in  college  buildings, 
high  school  building,  and  in  store  win- 
dows. These  announced  the  title, 
name  of  theater,  play  dates,  and  rules 
of  contest.  A  pair  of  tickets  each 
went  to  five  persons  having  the  best 
essays. — E.  P.  Briggs,  Rialto,  Color- 
ado Springs,  Colo. 


"Just  Another  Blonde" 
(First  NatT) 
Advertised  by  means  of  slides  a 
few  days  before  showing  the  fact  that 
free  samples  were  available  to  all 
brunettes  of  "Just  Another  Blonde 
Hair  Tonic  ....?"  Made  the  question 
mark  at  the  end  big  so  that  they 
would  all  sit  up  and  take  notice.  Gave 
out  samples:  little  bottles,  with  color- 
ful labels  announcing  the  showing  of 
"Just  Another  Blonde."  The  cork 
was  soaked  in  perfume  but  the  joker 
was  that  the  bottles  contained  only 
pure  drinking  water.  Labels  and 
bottles  cost  little. — J.  Edgar  Hart, 
Colonial,   Portsmouth,    N.    H.  . 


"McFadden's  Flats" 
(First  Nat'l) 
Tied-up  with  brick  manufactory 
which  supplied  compo-board  painted 
to  resemble  brick  walls.  These  were 
fitted  into  sides  of  lobby.  Had  signs 
on  wall  reading:  "For  rent,  six  reel 
apartments,  with  plenty  of  laffs,  ready 
for  occupancy,  etc."  Gave  brick 
manufactory  credit  in  small  courtesy 
sign.  Prepared.special  shamrock  one- 
sheet.  In  this  one-sheet  played  up 
St.  Patrick's  Day  parade  that  is 
shown  as  one  of  the  principal  scenes 
in  picture. — Charles  J.  Jones,  Colon- 
ial, Harrisburg,  Pa. 


"Michael   Strogoff" 
(Universal) 

Sent  multigraphed  letter  to  over 
1200  teachers  and  enclosed  a  free 
ticket  with  each.  "I  am  sure  you 
will  find  it  a  real  picture  treat,  and 
one  which  you  will  take  pleasure  in 
recommending  to  your  students,"  the 
letter  announced.  A  tie-up  with  Pos- 
tal Telegraph  sent  personal  telegrams 
to  1000  prominent  townsmen.  These 
read:  "Great  news.  Michael  Strogoff 
opens  at  Old  Mill  tomorrow.     Don't 


fail  to  see  this  daring  screen  sensa- 
tion. Importance  of  this  message 
prompts  use  of  Postal  Telegraph." — 
Al  Levers,  Old  Mill,  Dallas. 


"Orchids    and    Ermine" 
(First  Nat'l) 

Tied  up  with  newspaper  for  a  con- 
test to  choose  the  prettiest  telephone 
operator  as  the  City's  Queen.  From 
photographs  submitted  the  judges 
chose  the  winner,  who  was  given  a 
ride  over  Seattle  by  airplane,  a  cruise 
in  a  yacht  as  guest  of  the  city's 
yachtsmen,  a  reception  by  the  mayor, 
and  a  talk  by  long  distance  with 
Colleen  Moore.  After  a  dinner,  she 
was  escorted  to  a  pa"rty  at  the  the- 
ater. Merchants  loaned  her  ermine 
coats  and  jewels,  with  presents  being 
awarded  by  other  stores. — Fifth  Ave- 
nue,   Seattle. 


"The  Scarlet  Letter" 
(M-G-M) 

A  miniature  model  of  the  M-G-M 
studio,  and  oil  paintings  of  John  Gil- 
bert, Marion  Davies,  Ramon  Novar- 
ro,  Lillian  Gish  and  Norma  Shearer 
were  exhibited  in  book  stores.  The 
setting  was  surrounded  by  an  elabor- 
te  display  of  "The  Scarlet  Letter" 
novels.  A  one  sheet  card  forming  a 
background  for  the  display  was  cap- 
ioned:  "The  Metro-Goldwyn-Mayer 
Studios  in  Culver  City,  Calif.,  where 
'The  Scarlet  Letter'  was  made.  The 
largest  studios  in  the  world — cov- 
ering 53  acres  and  employing  10,000 
people." — Bays,   Blackwell,   Okla. 


"Tell   It  to  the   Marines" 
(M-G-M) 

The  Marine  Recruiting  Office  co- 
operated. They  provided  marine 
guards  for  all  night  showings  as  well 
as  the  two  matinees  on  Saturday  and 
Sunday.  Naval  signal  flags  were  se- 
cured from  the  U.  S.  Naval  Reserve 
Station,  for  use  on  marquee. — Strau- 
bert   &  Ansell,   Ritz,   St.   Louis. 


Lawrence  Carkey  in  Watertown 

Watertown,  N.  Y. — Lawrence  J. 
Carkey,  district  manager  of  the  Schine 
syndicate,  is  managing  the  Avon. 
Frank  Lupien  will  continue  manager 
of  the  Strand  and  Star. 


Goldberg  Gets  Third  in  Chain 

Dickson,  Tenn.— Goldberg  Amuse- 
ment Co.  has  purchased  the  Dixie 
from  C.  E.  Longacre,  this  being  tht 
third  in  a  chain  they  are  building  up 
in  Tennessee.  R.  L.  Parham,  Jr.,  is 
manager  of  the  Dixie. 


Gardner    Gets    Toledo    House 
Toledo,   O. — Jack   Gardner  has  ac- 
quired the  Superba. 


Palmer    Buys    at    Painesville 

Cleveland — H.  Palmer,  for  many 
years  lessee  and  manager  of  the  Lyric, 
Fairport  Harbor,  now  has  the  Park 
at  Painesville.  The  Park  is  a  new 
500-seat  house  just  completed. 


The  Theater  Field 


IOWA 
New  Theaters 

Casey — Opera    House. 

Re-openings 

Riverside — Opera   House. 
Schleswig — Palace. 

Changes  in  Ownership 

Albert  City — Empress.      Sold  to  J.  A.  Liercke 
by  J.    (J.   Eddy. 

Albia — Rex.       Sold     to     Commonwealth     The- 
aters  by    Mr.   Thompson. 

Batavia — Opera    House.      Sold    to    Mr.    Cope- 
land  by  Mr.   Swenson. 

Baxter — Opera  House.      Sold  to  E.  W.   Mere- 
dith   by    Albert    Segroth. 

Brayton — The    Brayton.      Sold   to  Ormo    Ras- 
mussen  by   Lawrence   Lehr. 

Breda — Opera   House.      Sold   to  A.   H.   Schaf- 
ler    by    J.    A.    Zurmehr. 

Coggon — Opera    House.      Sold    to    Frank    H. 
Aiertz  by  J.   McAreavy. 

Corning — American.      Sold    to    E.    E.    Robert- 
son  by    Stanley   &    Cecil. 

Des     Moines — Park     Ave.     School.       Sold     to 
Pierce    &   Hause. 

Dexter — Princess.      Sold    to    C.    C.    Rogan    by 
Ed   Awe. 

Diagonal — The      Diagonal.        Sold      to     Robt. 
Bailey    by    Roy    Benson. 

Ellston — Community.      Sold   to   E.    P.   Hosack 
by    Com.    Bus.    Men. 

Exline — Star.    Sold    to    C.    R.    Davis   by    Ida 
McDonald. 

Fredricksburg — The  Burg.      Sold  to   S.    Burke 
by    Frank    H.    Mertz. 

Garwin — Opera  House.      Sold   to   W.   E.   Mat- 
lock by   E.   H.   Dickson. 

Glidden — Princess.       Sold     to     Garland     Bros, 
by    W.    H.    Smerdon. 

Grand     River — -Star.        Sold     to     Spray- Baker 
Motor   Co.   by   Bernard   Gilreath. 

Hornick — Owl.       Sold     to     Wm.     Barrett     by 
J.   A.   Ashmore. 

Little   Rock — Gem.      Sold   to   A.    C.    Miller  by 
A.   Hokuf. 

Macedonia — Opera     House.        Sold      to      Geo. 
Stevens  by    Dr.    W.    W.    Desore. 

Milton — Columbia.       Sold     to     Leona     Conner 
by    J.    I.    Sell. 

New   London — Alamo.      Sold  to  E.   S.   Perkins 
by    Mr.    Shipley. 

New  Market — Isis.     Sold  to  Schreck  &  Lacey 
by    D.    Page. 

Newton — Capitol.       Sold    to    Publix    Theaters 
Inc. 

Palmer — Opera  House.      Sold  to  James  Nolan 
by  Buckingham  &  Loots. 
Pocahontas — Opera    House.      Sold    to    Eichen 
rod    &    Cohen. 

Popejoy — Opera    House.       Sold    to    Oak    Hill 
Cemetery    by    H.    A.    Hammitt. 

Prescott — Community.      Sold    to    W.    C.    Day- 
ton. 

Prescott — Princess.     Sold  to   Brown  &  Keever 
by    Glenn    Cooper. 

Schleswig — Palace.       Sold    to    Emil    Kuehl    by 
H.    A.    Rickert. 

Sioux     Falls — Star.       Sold     to     A.     N.     Davis 
by    F.    H     Remittard. 

Truro— Crown.      Sold   to    W.    D.    Kale. 

Victor — Strand.       Sold     to     Louis     M.     Sosna 
by    Mrs.   W.    C.   Wentlaml. 

Winterest — 'Paramount.      Sold    to    N.    I 
by    J.    L.    Brooker. 

Closings 

Arcadia — Movie. 

Arthur — Empress. 

Correctionville — Scenic.       Bm  ned. 

Inwood — Institute    Hall. 

Linn    Grove — Movie. 

Maurice — Star. 

Webb — Gem. 

Re-openings 

Belleplaine — Strand. 
In  man — Community. 


Kale, 


KANSAS 
Changes  in  Ownership 

Bonner     Springs — Iris.        Sold     to     Foree     & 

Smith    by    P.    A.    Perkins. 
Emporia — Electric,    Royal    and    Strand.      Sold 

to  Strand  Theater  Corp.  by  H.  A.  McClure. 
Herndon — Opera     House.        Sold     by      Public 

School    by    Fred    Smith. 
Hoisington— Royal.      Sold    to    W.    S.    Wilkin- 
son  by   E.   K.   Lucy. 
Howard — Crooks  'Opera  House.     Sold  to  Geo. 

Gotobed  by  Earl  Nichols. 
La     Cygne — Liberty.       Sold    to     Earl    Vance 

by    Phillip    Sterling. 
Mound    City — Opera   House.      Sold   to   O.    C. 

Leamon  by   R.   E.   Bearce. 
Muscotah — Electric.       Sold     to     'Commercial 


Van 
Hig 


Club   by   Wm.    McDowell. 
Preston — The    Preston.      Sold    to    O.    J. 

Vranken  by  L.    P.   Millspaugh. 
St.    Mary's — Princess.      Sold    to    H.    F. 

gins  by   R.   Tripe. 
Smith    Center — Peoples.      Sold    to    Vern    Pen 

nington  by    R.    C.   Lawrence. 
Wellsville — Liberty.      Sold  to   H.  J.    Campbell 

by    P.    K.    Hendrix. 

Closings 

Barnes — Doric.      Temporary. 
Marysville — Liberty.       Temporary. 
Prescott — The    Prescott.      Temporary. 
Severy — The    Severy.      Temporary. 


KENTUCKY 
New  Theaters 

Port   Royal — The  Royal. 
Springefild — Cozy. 
Winchester — Lincoln. 

Changes  in  Ownership 

Bardstown — Masonic.     Sold  to  Lewis  &  Ham 

ilton    by    Lewis    &    Smith. 
Dry   Ridge— Ideal.     Sold  to  Eckler   &   Elliott 

by   Dock   Bowman. 
Guthrie — Dreamland.       Sold     to     Dr.     E.     M. 

Frey   by    M.    L.    Reasons. 
Henderson — Audubon.      Sold  to   B.  T.    Curry 

by    Mitchell    &   Martin. 
Independence — Star.     Sold  to   Clarence  Cason 

by    L.    E.    McHatton. 
Marion — The     Kentucky.        Sold     to     W.     P. 

Hogard   by   W.    W.    Runyan. 
Pineville — Gaines   and    Gem.      Sold    to    W.    H. 

Gaddie  by  W.   C.   Brown. 
West    Liberty — Rex.      Sold    to    F.    Arnett    by 

Henry    Carter. 

Closings 

Danville — 'Stout.      Burned    down. 

Gatliff— The  Gatliff. 

Lancaster — Romans   Opera  House. 

Louisville — Colonial.      Dismantled. 

Marion — Palace. 

Mt.    Vernon — Bonneway. 

Sassafras — Combs.     Until  May   15. 

Sharpsburg — Star.      Burned. 

Corrections 

Marion — Strand.      Did   not    change   hands. 


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N 

because  of  its  long  record  of  integri- 
ty, impartiality  and  intelligence  in 
its  presentation  of  the  pictorial  news 
of  the  world,  is  today  the  "Might- 
iest of  All"  in  the  public's  esteem* 


Exhibitors  are  buying  FOX  NEWS 
because  the  public  wants  it! 


^NEWSPAPER 
oSFILMDOM 


VOL.  XL     No.  8 


Sunday,  April  10,  1927 


Price  25  Cents 


ACteauupHtuerica' 


says  Herbert 
Cruikshank 

of  Morning  lelegraph 


nnett 

Henry  Victor 

Directed    by 

Story    by 

son.    Presented  by 

mmle.       An    Ernory 

Production. 

niversal  Special 


Dollar  Tips 

Profit  by  the  advantage  of 
brother  showman,  whose  tried 
and  proved  stunts  are  a  feature 
of  every  issue  of  THE  FILM 
DAILY.  You'll  find  that 
Exploit-O-Grams  will  pay  div- 
idends at  any  box  office.  Help 
the  work  along  by  sending  in 
your  stunts. 


Reader  Confidence 

AN  indispensable  asset  for  any  successful  publication.  More 
than  nine  years  of  square-shooting,  of  keeping  faith  with  its 
ever-increasing  circle  of  readers,  has  won  for  THE  FILM  DAILY 
a  reader  confidence  unique  in  the  field.  Its  subscribers  read  and 
believe  in  it  because  they  know  it  will  give  them 

All  the  news  WHILE  IT  IS  NEWS  presented  without 
fear  or  favor  in  concise  though  comprehensive  form 


Service 

Pleasing  patrons  after  you  get 
them  in  depends,  of  course, 
on  the  way  you  build  your 
show.  Take  advantage  of  the 
presentation  stunts  of  some 
of  the  country's  leading  show- 
men, regularly  reported  in  the 
Sunday  issue. 


One   of  the  most  orginal  ideas 
ever  devised  for  the  exploitation 

of  a  motion  picture 


"Qee!  that's  great! 
Where  can  we  get  one?" 


HERE  is  an  exploitation  idea  in 
a  class  by  itself — a  fictionization 
of 'THE  YANKEE  CLIPPER" 
written  from  the  viewpoint  of  the  boy 
hero,  Junior  Coghlan.  A  real  boy's 
story  about  a  real  boy  and  his  thrilling 
adventures  as  a  stowaway  on  board 
"THE  YANKEE  CLIPPER",  A  story 
of  10,000  words,illustrated  and  bound 
in  an  attractive  four*color  cover.  A 
book  ordinarily  designed  to  sell  for 
5c.  a  copy.  In  view  of  the  tremendous 
quantity  purchased,  however,  these 
books  are  available  to  the  exhibitor 
at  a  nominal  price  that  enables  him 
to  buy  them  by  the  thousands,  the 
same  as  heralds,  to  give  away. 


We  all  recall  the  thrill  of  reading  Dick 
Merriwell,  Diamond  Dick  and  Old 
Sleuth  when  we  were  kids.  Here  is 
a  book  with  all  the  thrill  and  glamor 
of  these  great  kid  classics,  and  withal  a 
good,  clean,  wholesome  yarn  that  no 
exhibitor  need  hesitate  to  pass  out  to 
the  kids.  Here  is  a  stunt  that  any 
showman  should  grab.  Can't  you 
imagine  the  youngsters  bringing  the 
whole  family  around  to  see  the  show 
just  to  get  one  of  these  books?  And 
the  kids  from  8  to  80  will  eat  it  up. 


^Yankee 
Cupper 


RUPERT  JULIAN 


'PK.ODUCT10K 


PRODUCED    BY  DEMILLE  PICTURES   COUP. 


WILLIAM  BOYD 
ELINOR  FAIR. 
JUNIOR  COGHLAN 
and  WALTER  LONG 

Fran  U>  il«7  by  DENISON  OJfT 


.1  by  RUPLRT  J 


RELEASED    BY 


PRODUCERS  DISTRIBUTING  CORPORATION 

f.  C.  WUNFOE.  r.  „..-,„,        RAYMOND  RaWLEY.  V»f»«n  .rut  Amm        JOHN  O  fUHN.  Vkfftn-hiu  ."i!  Owtr.1  MtMgw 


The  Life  of  Los  Angeles 
Centers  at  the 

AMBASSADOR'S 

Fatuous 
Cocoanut 

Grove 


•«^s^i«r3i 


Special  Nights 

Tuesday     and    Saturday. 

College  Night  Every 

Friday. 


EGGERS 

INCORPORATED 

Photo 
Engraving 


Specialists 

to  the 

Motion  Picture 
Industry 


DAY  AND  NIGHT 


250  West  54th  Street 

NEW  YORK 
Telephone:  Columbus  4141-2-3 


ITHE 

3fe  NEWSPAPER 
©/"FILMDOM 


ANDWEEKLY 
FILM  DIGEST 


VOL.  XL  No.  8 


Sunday,  April  10,  1927 


Established  1918 


JOHN  W.  ALICOATE,  Publisher 


INDEX 


71.7   CENTS,  An  Editorial  by  Maurice  Kann 3 

FINANCIAL    4 

HOLLYWOOD  HAPPENINGS,   by  Harvey  E.   Gausman 5 

REVIEWS  OF  THE  NEWEST  RELEASES,  By  Lilian  W.   Brennan 6 

SHORT  SUBJECT  REVIEWS 7 

FOREIGN   MARKETS,   by  James   P.    Cunningham 8 

EASTERN  STUDIO  NEWS,  "A  LITTLE  FROM  LOTS,"  by  Ralph  Wilk..   9 
THEATER  EQUIPMENT  AND  MANAGEMENT,  by  Michael  L.  Simmons.  .10 

EXPLOIT-O-GRAMS,   Compiled  by  Jack  Harrower 11 

THE  PRESENTATION  FIELD,   by  Charles  F.  Hynes 11 

AND    THAT'S   THAT 12 

THE    WEEK'S  HEADLINES 12 


REVIEWS 


ALL  ABOARD 6  RESURRECTION   6 

DOWN  THE  STRETCH 6  SLIDE,  KELLY  SLIDE 6 

FASHIONS    FOR    WOMEN 6  SPUDS  6 

QUARANTINED    RIVALS 6  WHISPERING     SAGE 6 


De  Vry 

Movie  Camera 

holds  100  feet 

Standard  Theatre  Size  Film 

and  costs 

$150 

A  professional  camera  for  ama- 
teurs, that  has  sprung  into  im- 
mediate popularity  with  news 
weekly  camera  men  and  theatre 
managers. 


LOCAL    MOVIES    FILL    THEATRES 

Get  the  whole  town  coming  by  putting  local  scenes,  clubs, 
schools,  bathing  beauty  contests,  etc.,  on  your  screen ! 

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De  Vry  Corporation -Dept.  3-1111  Center  St.,  Chicago 


NOW  IN  OUR  NEW  HOME 


Distinctive 
Outstanding 
Drapery 
Installations 


STAGE  SETTINGS 
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PHONE     LACKAWANNA     9233 


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PRICES 
PROVE  IT! 

An  Average 
Reduction  of  21% 
on  Staple  Supplies 

is  ample  proof  that  NATION- 
AL SERVICE  is  giving  the 
exhibitor  better  values  in  the 
things  '.hey  need  in  the  con- 
duct of  their  business. 
National  Service  was  created 
to  bring  about  a  more  satis- 
factory relationship  between 
the  theatre  owner  and  his 
source  of  equipment  and  sup- 
plies. It  is  accomplishing  its 
purpose. 

Do  You  Receive 
The  "PINK  SHEET" 

It  will  keep  you  in  touch  with 
equipment  progress  and  each 
issue  contains  a  complete 
catalog  and  latest  prices.  Free 
for  asking. 

NATIONAL  THEATRE 
SUPPLY  COMPANY 

Offices  in  All  Principal  Cities 


DON'T   ASK! 

(You  can  find  the  answer  in  the  1927  FILM  YEAR  BOOK) 

The  Most  Complete  Reference  Book  on  Motion  Pictures  Ever  Issued 


Published  by 


CLOTH  BOUND 

NEARLY  1000  PAGES 

A  MINE  of  INFORMATION 


3fe  NEWSPAPER 
o/'FILMDOM 


ANDWEEKLY 
FILM  DIGEST 


OVER    50,000   YEAR    BOOKS 

NOW  IN  CIRCULATION 

Years  of  1918  - 1919  - 1920  - 1921  - 1922  - 1923  - 1924-1925  - 1926 


Know  Your  Industry 

The  1921  Year  Book  Covers  Every- 
thing and  is  Larger  than  the 
World  Almanac 


IT  IS  PART  OF  THE 
FILM  DAILY  REGULAR 
SERVICE  AND  IS  SENT 
FREE  to  its  SUBSCRIBERS 


TO  I 

The  Film  Daily,  I 

1650  Broadway,  . 
New  York  City. 

Enter  my  yearly  subscription  to  "The  Film  Daily" 
immediately,    including    Short    Subject    Numbers, 

Directors'  Number,  and  a  Complimentary  Copy  of  ' 

the  1927  Film  Year  Book — herewith  my  check  for  I 

$10.00.  | 

NAME  

THEATRE  I 

I 

ADDRESS   I 

I 


EDITION  LIMITED 

EVERY  EXECUTIVE 

in  Production,  Exhibition,  Foreign  or  Distribution 
who  takes  his  work  seriously  should  read  THE  FILM 
DAILY  every  day.  It  is  his  duty  to  keep  in  touch 
with  the  important  events  of  daily  occurrence  in 
HIS  industry.  The  successful  man  is  the  wide 
awake  informed  man.  The  well  informed  man  reads 
THE  FILM  DAILY  every  day.  You'll  find  a  yearly 
subscription  the  best  business 
investment  you  ever  made.  Do 
it  to-day— NOW. 


IME 

7>fe  NEWSPAPER 
o/'FlLMDOM 


ANDWEEKLY 
FILM  DIGEST 


VOL.  XL    No.  8 


Sunday,  April  10,  1927 


Price  25  Cents 


F.&R.  DEAL  SCHEDULED 
AS  TOPIC  AT  f .  N.  MEET 


Chain  Expected  to  Decide 

Future  Course  at  Annual 

Gathering 

Minneapolis — Future  affiliations  of 
Northwest  Theaters  (Finkelstein  & 
Ruben)  probably  will  be  decided  at 
First  National's  annual  meeting  April 
15  at  Atlantic  City.  There  is  con- 
siderable speculation  as  to  "which 
way  the  circuit  will  jump"  in  the 
theater  acquisition  race  now  in  prog- 
ress. 

With  127  theaters  in  Minnesota, 
Wisconsin,  North  and  South  Dakota, 
Finkelstein  &  Ruben  occupy  a  well- 
nigh  impregnable  position  in  their 
field.  The  circuit  has  been  sought 
by  practically  every  company  en- 
gaged in  an  acquisition  program. 
(Continued   on   Page    12) 


Building  in  Toledo 

Toledo — Exhibitors  here  are  await- 
ing announcement  of  the  site  selected 
by  the  Fleischman  Bros,  for  their 
2,000-seater  to  cost  $850,000  to  be 
rushed  to  completion  this  year.  Defi- 
nite decision  has  been  reached  to 
build  Toledo's  largest  theater  in  the 
residential   section. 

Smith  and  Beidler  and  Tom  Gard- 
ner, each  independent  operators  of 
larger  theaters  out  of  the  downtown 
section,  will  be  affected  no  matter 
which  site  is  chosen.  Fleischman 
Bros,  operate  the  World,  the  largest 

(.Continued   on   Page    12) 


Seattle  Merger 

Seattle — Western  Film  Corp.,  has 
purchased  De  Luxe  Feature  Film  Co. 
The  exchanges  are  to  be  operated  as 
separate  units.  D.  C.  Millward  soon 
is  to  appoint  a  manager  for  De  Luxe. 

Considerable  interest  is  attached  to 
future  plans  of  Al  Rosenberg,  former 
De  Luxe  head,  who  it  is  understood, 
plans  to  enter  the  exhibition  field 
here 


Cantor  After  College  Story? 

Eddie  Cantor,  it  is  understood,  has 
been  dickering  for  the  rights  to  "The 
Worm  Turns,"  a  humorous  college 
story  by  Ward  Russell.  However, 
Famous  has  something  else  in  mind 
for  Cantor  and  it  is  unlikely  that  he 
will  produce  the  Russell  story.  The 
same  report  states  another  important 
producer-distributor  is  at  present 
negotiating  for  "The  Worm  Turns." 


Fischer  Expansion 

D  e  1  a  v  a  n — Indicating  the 
firm's  intention  to  carry  out  the 
expansion  program  throughout 
Wisconsin  recently  outlined, 
Fischer's  Paramount  Theaters 
has  taken  over  the  Pastime  and 
now  is  conducting  a  survey 
here  to  determine  its  policy 
with  respect  to  erection  of  a 
$1,000,000  house  here. 

Fischer  recently  announced 
the  company  would  build  the- 
aters in  Milwaukee,  Janesville, 
Green  Bay,  Manitowoc  and 
other  cities  in  a  program  in- 
volving several  million  dollars. 


Oppose  Censor  Bill 

Madison,  Wis. — Exhibitors  from  all 
parts  of  the  state  are  expected  to 
appear  before  the  assembly  public 
welfare  committee  April  19  to  oppose 
the  Swanson  censorship  bill  of  the 
movies.  Judging  from  the  written 
objections  already  received  the  fight 
will  be  bitter.  Assemblyman  Henry 
Staab,  Milwaukee,  chairman  of  the 
public  welfare  committee  and  also 
secretary  of  the  exhibitor  unit  is  ex- 
pected to  lead  the  opposition. 

The  Swanson  measure  would  provide  for 
police  officials  or  private  committees  in  every 
village,  town  or  city  to  pass  on  a  picture  be- 
fore it  could  be  shown  in  any  theater.  A  fine 
would  be  imposed  for  the  first  violation  and 
the  owner's  permit  would  be  revoked  for  six 
months   for   second   violation. 


Lois  Moran  in  "U"  Film 

Universal  City — Lois  Moran  and 
not  Lois  Wilson  as  previously  re- 
ported is  to  be  co-starred  with  Nor- 
man Kerry  in  "The  Irresistible  Lov- 
er" for  Universal.  William  Beaudine 
will  direct  under  supervision  of  Carl 
Laemmle,  Jr. 


ADDRESSES  BY  LEADERS 
TOFEATMNVENTION 

Flag-Waving  to  be  Taboo 

At  June  Gathering  of 

M.P.T.O.A. 

Declaring  that  theater  owners 
come  to  a  convention  "to  learn 
something"  and  that  there  is  to  be 
none  of  the  usual  flag-waving  this 
year,  R.  F.  (Pete)  Woodhull,  new 
president  of  the  M.P.T.O.A.,  yester- 
day announced  that  leaders  in  vari- 
ous phases  of  the  industry  are  to  ad- 
dress the  convention  at  Columbus 
June   7,  8  and  9. 

S.  L.  (Roxy)  Rothafel  is  the  first 
to  accept  an  invitation  to  address 
the  conclave.  His  subject  will  be 
"Showmanship."  Other  problems  in 
the  management  of  theaters  are  to  be 
discussed   and   solutions  suggested. 


Leaves  Inspiration 

Contract  of  Dorothy  Gish  with  In- 
spiration Pictures  has  been  termin- 
ated by  mutual  consent.  The  star, 
it  is  said,  is  desirous  of  working  in 
pictures  abroad.  All  Inspiration  pic- 
tures are  to  be   filmed  at  the  Coast. 


Charles  Moskowitz  Back 

Charles  C.  Moskowitz,  assistant  to 
Nick  Schenck  at  Loew's,  is  back  from 
a  two  month's  jaunt  through  Europe. 
He  said  yesterday  that  construction 
work  is  progressing  on  Loew's  new 
Empire  theater  in  London,  which 
opens  next  Spring.  It  will  seat  3,500 
and  is  being  erected  on  the  site  of 
the    old    Empire. 


71.7  Cents 


PROFESSOR  IRVING  FISHER,  statistical  authority,  has 
arrived  at  a  conclusion  which  should  be  of  interest  to  the 
industry  at  large.  He  states  that  the  American  dollar  has 
reached  its  highest  value  in  five  years  and  places  its  purchasing 
power  at  71.7  cents.  One  significant  fact  in  this  connection  is 
this :  The  present  level  has  not  been  touched  since  1922.  Seven 
years  ago,  in  its  wanderings  after  the  war,  the  dollar  had  swooped 
to  as  low  as  40.5  cents. 

It  seems  that,  measured  by  corporate  earnings  and  income  tax 
reports,  1926  marked  a  high  water  mark  in  the  nation's  prosperity. 

(Continued    on    page    4) 


SUCCESSfUL  TELEVISION 

DEMONSTRATION  GIVEN 

Motion  Pictures  and  Sound 

Transmitted  by  Wire  and 

Sound  in  Test 

Success  marked  the  first  public 
demonstration  of  Television,  when 
Secretary  of  Commerce  Hoover  at 
Washington  talked  with  President 
Walter  S.  Giflord  of  the  American 
ieiephone  and  Telegraph  Co.  while 
the  apparatus  projected  on  the  screen 
clear  and  animated  pictures  of  the 
secretary   speaking  200  miles  away. 

The  apparatus  transmitted  images 
uy  wire  at  the  rate  of  18  a  second, 
being  thrown  on  the  screen  while  the 
loud  speaker  reproduced  the  speech. 
When  television  pictures  were  thrown 
on  a  screen  size  two  by  three  inches, 
the  likeness  of  the  speaker  was  al- 
most perfect.  Later  the  screen  was 
enlarged  to  two  by  three  feet,  but  the 
results  were  not  so  satisfactory  as 
on   the   smaller   screening. 

In  this  experiment  time  and  space 
were  eliminated.  Secretary  Hoover's 
(Continued   on   Page    12) 


Color  Plant  Ready 

Plans  for  operation  of  a  color 
picture  plant,  have  been  completed  by 
United  Color  Pictures  at  Irvington- 
on-Hudson.  Years  have  been  spent 
developing  the  process  controlled  by 
the  company,  according  to  Joseph 
Shaw,  president  of  the  company. 
Clarence  Schottenfels  is  manager  of 
sales,    advertising    and    publicity. 


Betty  Bronson  Leaving? 

Hollywood — Betty  Bronson  is  to 
leave  Paramount  when  her  present 
contract   expires,  says  a  report  here. 


At  the  Paramount  office  it  was 
stated  yesterday  that  nothing  had 
been  heard  concerning  Miss  Bronson's 
contract. 


Exhibitors  Meet  April  14 

Washington  —  Exhibitors  of  the 
District  of  Columbia,  Maryland  and 
Virginia  will  meet  here  on  April  14. 
R.  F.  Woodhull,  national  president 
will  attend. 


Sol  Wurtzel  Here 

Sol  Wurtzel,  studio  manager  for 
Fox,  has  arrived  in  New  York  via  the 
Panama  Canal. 


DAILY 


Sunday,  April  10,  1927 


71.7  Cents 


f*m*t  »■■«..»- 


Vol  XL  No.  8      Sunday,  April  10. 1927       Price25Cents 


luHN  W.  ALICOAIE 


Pubhshei 


Published  daily  except  Saturday  and  holidays 
at  lo5U  Broadway,  New  York  N.  Y.,  and 
copyright  (1927)  by  Wid's  Films  and  Film 
Folk,  Inc.  J.  W.  Alicoate,  President  and 
Publisher;  Maurice  D,  Kann,  Vice-President 
and  Editor;  Donald  M.  Mersereau,  Treas 
urer,  Business  and  Advertising  Manager; 
Ralph  Wilk,  Traveling  Representative.  En- 
tered as  second  class  matter  May  21  1918, 
at  the  post-office  at  New  York,  N.  Y. 
under  the  act  of  March  3,  1879.  Terms 
(Postage  free)  United  States,  outside  of 
Greater  New  York,  $10.00  one  year;  6 
months,  $5.00;  3  months,  $3.00.  Foreign, 
$15.00  Subscribers  should  remit  with  order. 
Address  all  communications  to  THE  FILM 
DAILY,  1650  Broadway,  New  York,  N.  Y. 
Phone  Circle  4736-4737-4738-4739.  Cable  ad 
dress:  Filmday,  New  York.  Hollywood, 
California — Harvey  E.  Gausman,  Ambassa 
dor  Hotel:  'Phone,  Drexel  7000  and  Wash 
iiiKton  9794,  London — Ernest  W.  Fredman, 
The  Film  Renter,  58,  Great  Marlborough  St., 
London,  W.  I.,  Paris — La  Cinematographic 
Francaise,   5,    Rue   Saulnier. 


Financial 


There  were  a  few  substantial  sales  in  film 
issues,  among  these  being  Fox  Film  "A" 
which  recovered  24  on  14,700  shares;  Loew's, 
Inc.,  which  rose  1%  when  4,500  shares 
changed  hands,  Famous  common,  which 
broke  J4  on  6,500,  and  Pathe,  declined  }i 
on  a   sale  of   4,500. 


Quotations 

High 

Low 

Close 

Sales 

Am.    Seat.    Vtc... 

43 

42  y2 

43 

800 

*Am.    Seat.    Pfd.. 

46 

*Balaban  &  Katz.. 

6$y2 

>  •    •  ■ 

*Bal.  &  Katz  Vtc. 

73 '4 

Eastman    Kodak     . 

wyk 

143H 

143-4 

300 

Famous    Players    . 

108^ 

107 

107'/2 

6,500 

Fam.    Play.    Pfd . . 

.117 

117 

117 

100 

*Film   Inspect.    . . . 

6 

. . . . 

•First    Nat'l     Pfd. 

100 

Fox    Film    "A"... 

S3H 

56'4 

5754 

14,700 

*Fox  Theaters  "A" 

1854 

18J4 

1854 

3,100 

*Intern'l  Project.   . 

954 

57*6 

56 

5754 

4,500 

Metro-Gold.    Pfd.. 

.   2SJ-8 

25  Vs 

2554 

10C 

*M.  P.  Cap.  Corp. 

1254 

Pathe    Exch.    "A". 

46J4 

4SMt 

4S% 

4,500 

tParamount    B'way 

100  !4 

100 

100'A 

8 

ttRoxy     "A"     ... 

34 

32 

.... 

ttRoxy    Units    ... 

38 

36 

ttRoxy   Common    . 

12 

11 

. . . . 

Skouras    Bros.    . . . 

.   42 

42 

42 

**Stan.    Co.    of   Am 

84  y2 

Trans-Lux   Screen 

sy» 

554 

554 

200 

Univ.    Pict.    Pfd.. 

103 

103 

103 

100 

Universal  Pictures. 

37V$ 

37 

37 

400 

*Warner  Pictures 

29  !4 

Warner  Pict.  "A". 

29 

28yi     2&y2         400 
1 
t   Bond  Market 

*   Last   Prices  Quoted 

"    Philadelphia  Market      tt    Bid 

and   Ask 

When  you  think  of 

INSURANCE 

you  are  thinking  of 

S  T  E  B  B  I  N  S 

Specialists  in  Motion  Picture 

and  Theatrical  insurance  for 

the  past  twenty  years 

Arthur  W.  Stebbins  &  Co,,  Inc. 
1540  Broadway  N.  Y.  C. 

Bryant  3040 


(Continued  from  Page  3)  *T 

The  Federal  Reserve  Board  makes  it  a  practice  to  tabulate  net 
profits  of  about  400  important  industrial  units.  Their  combined 
earnings  for  last  year  aggregated  an  increase  of  eleven  per  cent 
over  1925  and  fifty  per  cent  over  1924. 

Any  spurt  forward   in  industrial  prosperity  means  much  for 
the  film  industry.    When  the  public  has  more  pennies  to  spend,  it 
is  a  safe  prediction  to  make  that  box-offices  get  their  percentage. 
Motion  Picture  Salesmen 

You  don't  hear  very  much  about  the  organization  known  as 
Motion  Picture  Salesmen,  Inc.  The  representative  sellers  of  film 
in  the  Greater  New  York  territory  are  members.  It  is  planned  to 
have  important  sales  executives  deliver  addresses  at  each  meeting. 
This  group  of  salesmen  is  a  live-wire  crowd.  They  must  realize 
that  from  the  ranks  will  emanate  the  branch  managers  and  sales 
managers  of  tomorrow.  Therefore,  proper  grooming  for  the  future 
is  directly  in  line  with  sane,  constructive  business  practice. 

Less  Politics 

Salutations  to  Pete  Woodhull !  If  he  has  his  way  the  forth- 
coming M.P.T.O.  convention  at  Columbus  will  be  something  fur- 
ther than  a  political  funfest. 

Woodhull  believes  that  in  this  industry,  like  all  others,  the 
introduction  of  discussions  on  ways  and  means  of  bettering  busi- 
ness is  perhaps  of  supreme  importance.  Following  this  belief,  he 
expects  to  feature  on  the  convention  floor  serious  and  helpful 
dissertations  on  methods  of  bettering  the  box-office  instead  of 
the  usual  flag-wavings.  That's  our  idea  of  constructive  thought 
and  action. 

Already  Roxy  has  pledged  himself  to  talk  on  showmanship, 
and  other  important  leaders  may  be  expected  to  come  forward 
with  their  co-operation. 

KANN 


Gest  Leaves  to  Pick  Cast 

Morris  Gest  is  on  the  seas,  aboard 
the  Homeric,  bound  for  Europe  to 
join  Joseph  M.  Schenck,  with  whom 
he  will  pick  the  cast  of  his  first  for 
United  Artists.  Gest  will  commence 
work   immediately   upon   his   return. 


Cast  of  Goldwyn  Film  Complete 
With  the  signing,  by  Samuel  Gold- 
wyn, of  Florence  Roberts,  the  cast 
of  Henry  King's  "The  Magic  Flame" 
is  now  complete.  Ronald  Coleman  and 
Vilma  Banky  head  the  cast. 


McCollum  to  Assist  McCormick 
Hollywood — John  McCormick,  gen- 
era! manager  of  Coast  production  for 
First  National  Pictures,  announces 
that  Hugh  McCollum,  who  has  just 
arrived  from  New  York,  will  become 
his   assistant. 


George  Levine  Feted 

Milwaukee,  Wis. — George  Levine, 
assistant  sales  director  for  the  Mil- 
waukee division  of  the  Universal  Film 
Exchange  was  tendered  a  farewell 
dinner,  by  members  of  the  Milwaukee 
film  board.  Levine  was  presented 
with  a  traveling  bag  by  the  members 
of  the  board.  J.  G.  Frackman  was 
elected  president  of  the  film  board 
succeeding  Levine. 


Ross  Week  in  Middle  West 

Chicago — Paramount  exchanges  in 
his  district  are  observing  Ross  Week, 
in  honor  of  Harry  A.  Ross,  district 
manager.  A  sales  drive  for  additional 
business  is  expected  to  place  Ross' 
district  among  the  leaders  in  the  na- 
tional  contest. 


Cast  Leaves  for   Location 

Hollywood — Forty  members  of 
the  unit  making  "Rolled  Stockings," 
the  Paramount  youth  picture,  left 
Hollywood  for  Berkeley,  Calif.,  where 
the  annual  boat  race  between  the 
Universities  of  California  and  Wash- 
ington is  to  be  filmed  as  a  part  of 
the    picture. 


Fox  Signs  Mary  Duncan 
Mary    Duncan,    playing    in    "The 
Shanghai  Gesture,"  has  signed  a  con- 
tract with    Fox,   and   will   report   for 
work  in  Hollywood  on  June  1. 


Saxes  Plan  Another 
Milwaukee — The  Saxe  Enterprises 
has  recently  purchased  a  site  on  Cap- 
ito!  drive,  between  27th  and  28th  Sts.. 
for  a  3,000  seat  theater.  No  definite 
improvements  are  expected  to  be 
made  until  this  section  which  is  at 
present  a  part  of  North  Milwaukee 
becomes  part  of   Milwaukee. 


Plan  New  House  for  Seattle 

Seattle — The  Queen  Anne  theater 
has  been  closed  by  the  Northwest 
Theatrical  Enterprises,  of  which 
Hugh  Breun  is  general  manager.  For 
the  present,  Northwest  will  operate 
the  Cheerio  on  the  hill  section,  but  it 
is  understood  plans  are  under  way 
for  the  erection  of  a  new   1,500  seat 

house.  

Film  Companies  in  N.V.A.  Drive 
For  the  first  time,  motion  picture 
interests  will  take  an  active  part  in 
the  "N.V.A.  Week,"  beginning  April 
17.  Paramount,  the  Stanley  Co.,  Pub- 
lix  Theaters,  Kunsky  Bros.,  Butter- 
field  Enterprises  and  George  Tren- 
dle,  will  cooperate. 


DON'T  ASK! 

•        •         • 
(The  Film  Daily 
Question   Box) 


1.  What  percentage  of  the  world's 
supply  of  motion  pictures  is  produced 
in  the  U.  S.? 

2.  What  picture  has  had  the  long- 
est consecutive  run  in  motion  picture 
history?     Who  directed? 

3.  How  many  newsreels  are  there 
at  present?     Name  them. 

4.  Up  to  what  price  are  admission 
tickets  non-taxable  under  the  Federal 
law? 

5.  Who  is  general  manager  of  Fox? 
(Answers  will  be  found  on  page  12) 


Pick  Gilbert  and  Banky 

Readers  of  "The  Daily  News"  se- 
lected John  Gilbert  and  Vilma  Banky 
king  and  queen  in  a  poll  which  closed 
yesterday.  In  pointing  out  the  omis- 
sion of  old  time  favorites,  "The 
News"  states  "this  is  illustrative  of 
the  desire  of  moviegoers  for  new 
talent,  new  personality  and  new  types 
of  beauty."  The  complete  poll  fol- 
lows: 

KING 
Name  Votes 

John    Gilbert 13,715 

Ronald     Colman 6,629 

Richard   Dix 2,840 

Lloyd    Hughes 1,761 

Antonio  Moreno 1,616 

Ramon   Novarro 1,203 

William    Haines 765 

Thomas      Meighan 752 

John  Barrymore 714 

Harold    Lloyd 682 

Jack    Mulhall 654 

Ben   Lyon 651 

QUEEN 

Vilma    Banky 10616 

Clara    Bow 10,417 

Norma    Shearer 2,148 

Lois  Moran 1,734 

Corinne    Griffith 1,390 

Renee  Adoree 989 

Colleen    Moore 915 

Greta    Garbo 739 

Gloria    Swanson 683 

Mary     Pickford 655 

Lillian    Gish 566 

Billie    Dove 523 


Salesmen  to  Honor  Howard 
The  New  York  M.  P.  Salesmen's 
Asso.  will  tender  a  luncheon  to  W.  K. 
Howard,  the  director,  at  the  Astor 
today.  Howard  was  formerly  a  sales- 
man. 


THE    NAME    YOU    GO  BY 
WHEN    YOU   GO  TO   BUY 


EIHTim 


GOWNS     AND     UNIFORMS 


I    14-37    B  WAY.  NY  TEL.  5580   PENN. 
ALSO   25.0OO    COSTUMES   TO    m~T 


READY  TO  SERVE  YOU 

PLASTOGRAPH 

FILM  LABORATORIES,  INC. 

161  Harris  Avenue 
L.  I.  City,  N.  Y.     Stillwell  4218 

NEW  YORK  OFFICE 

130  West  46th  St.    Bryant  7570 


HOLLYWOOD 
HAPPENINGS 


JfrHEWSPAPER 
o/'FILMDOM 


ANDWEEKLY 
FILM  DIGEST 


By 

Harvey  E.  Qausman 


Two  for  Universal 

J.  Grubh  Alexander  is  preparing  "The  Man 
Who  Laughs,"  scheduled  to  be  Conrad  Veidt's 
first   starring   vehicle   for    Universal. 

Gladys  Lehman  is  working  on  an  original 
story    titled    "Thanks    for    the    Buggy    Ride." 


Puffy    Completes    Assignment 

Charles  Puffy  has  completed  "The  Rift  and 
the  Loot"  by  Octavus  Roy  Cohen  which 
Frances  Ryland  adapted.  Harry  Sweet  direct- 
ed for  Universal. 

*  *  * 

Barthelmess  on  Location 

Richard  Barthelmess  and  First  National's 
"Patent  Leather  Kid"  company  are  at  Camp 
Lewis,    Wash. 

*  *  * 

Allene  Ray  Renews  with  Pathe 

Pathe  has  renewed  its  option  on  the  ser 
vices  of  Allene  Ray.  Their  serial  star  short- 
ly commences  work  on  "The  Hawk  of  the 
Hills,"  a  ten  chapter  western  set  in  the 
days  of  1870.  Miss  Ray  has  made  ten  se- 
rials   for    Pathe. 

*  *  * 

Mulhall  Starring  with  Mackaill 

Dorothy  Mackaill  and  Jack  Mulhall  will 
be  co-starred  in  "Lady  Be  Good,"  for  First 
National. 


New   Gump    Series 

Little  Billy  Butts,  a  seven-year  old,  will 
play  Little  Chester  in  the  new  Gump  series, 
produced  at  Universal  City  by  Sam  Van 
Ronkel  and  directed  by  Bob  Kerr.  Joe  Mur- 
phy and  Fay  Tincher  continue  in  the  series. 
*  *  * 

Signs   Beauty   Contest   Winner 

Mildred  Walker,  known  as  "Miss  Pitts- 
burgh," has  been  signed  for  "The  Second 
Honeymoon."  in  which  Taylor  Holmes  and 
Leah     Baird    co-star. 


Rosen   Directing   "First   Degree" 

Phil  Rosen  is  directing  "In  the  First  De- 
gree" by  Reginald  Wright  Kauffman  for 
Joy  Rock  at  Universal.  Gareth  Hughes 
Gayne  Whitman,  Alice  Calhoun,  Joseph  Ger- 
ard. Bryant  Washburn  and  Trilby  Clark  are 
in  the  cast. 


Selecting  Cast  for  "The  Wind" 

Edward  Earle  has  been  added  to  the  cast 
of  "The  Wind,"  Lillian  Gish's  new  vehicle 
for  M-G-M,  which  Victor  Seastrom  will  di- 
rect. Lars  Hanson  and  Montagu  Love  are 
in    the    cast. 


_  Where. 

Svenione^m 


P1AZA 

Hollywood,  California 


Barker    Directing    "Body    and  Soul" 

"Body    and    Sold"    has    been    selected  as   the 
title     for     M-G-M's     adaptation     of     Katherine 

Newlin    Burt's    novel,    "The    Branding  Iron." 

Reginald    Barker    has    made    a    number  of    the 

sequences  in  the  California  mountains.  Aileen 

Pringle.     Norman     Kerry     and     Lionel  Barry 
more   have  prominent   parts. 


Preparing  Menjou  Script 

Benjamin  Glazer  is  doing  the  script  of 
"The  Head  Waiter"  by  Ernest  Vajda  for 
Adolphe    Menjou's    next    production. 

*  *  * 

Two  for   Reginald   Denny 

Two  vehicles  for  Reginald  Denny,  both 
written  by  Edwin  Justus  Mayer,  are  being 
whipped  into  shape.  They  are  "Heaven  For- 
bid," being  handled  by  Earle  Snell,  and  "The 
Best    Policy"   with    Rex   Taylor  editing. 

*  *  * 

Completing    Script 

Fredrica  Sagor  and  Percy  Heath  are  fin- 
ishing the  story  of  "Rolled  Stockings"  at 
Paramount. 

*  *  * 

Hillyer  Completes  Assignment 

"The  Holy  Terror,"  John  Golden  play,  has 
been  completed  by  Lambert  Hillyer,  with  Buck 
Jones  in  the  title  role.  This  will  be  released 
May  1.  Buck  Jones  is  now  engaged  in  film- 
ing "Good  as  Gold,"  under  Scott  Dunlap's 
direction. 

*  *  * 

Colleen  Moore's  Next 

Mervyn  Le  Roy  did  the  comedy  construction 
on    "Naughty     But     Nice,"    which     is    Colleen 
Moore's     new     First     National     comedy. 
*  *  * 

Duncan    Sisters    Return 

The  Duncan  Sisters,  Vivian  and  Rosetta, 
have  returned  from  Lake  Tahoe,  where  they 
went    to    film    scenes    for    "Topsy    and    Eva." 

*  *  * 

Mae    Busch   in  "Beauty   Shoppers" 

After  "Enchanted  Island,"  now  in  course 
of  production.  Tiffany  will  make  "The  Beauty 
Shoppers"  with  Mae  Busch.  Ward  Crane. 
Dale  Fuller,  Thomas  Haines,  Doris  Hill 
James  Marcus,  Alfonso  Martel  and  Lucio 
Flamma. 

*  *  * 

Cast  in   Irish   Film 

Gertrude    Olmsted    will    be    one   of  the    mem 

bers     of     Kathleen     Norris's     "The  Callahans 

and    the    Murphys."     which     George  Hill    will 
<tart    in    the   next    few    davs. 


Ince  on  Location 

Ralph  Ince,  who  is  playing  the  lead  and 
directing  "Not  for  Publication"  for  F.  B.  O., 
is    on    location 

*  *  * 

Two  Directors  Signed 

William  Beaudine  will  direct  Norman  Kerry 
in    "Too   Manv   Women."   by   Fred    H.    Stokes. 

*  *       '    * 

Start  "Straight  Shootin'  " 

"Straight  Shootin',"  directed  by  Ray  Tay 
lor  starring  Conrad  Veidt.  is  in  work  at  Uni- 
versal. 


"Chinese  Parrot"  in  Work 

"Chinese  Parrot."  directed  by  Paul  Leni, 
starring  Conrad  Veidt,  is  in  work  at  Uni 
versal. 


Cast  of  Negro  Actors 

Universal  is  assembling  a  Negro  cast  for 
its  comedies  made  from  Octavius  Roy  Cohen's 
darky    stories. 

*  *  * 

Start  Sequel  to  "Beau  Geste" 

James  Cruze  is  preparing  to  film  a  sequel 
to  "Beau  Geste"  entitled  "Beau  Sabreur"  by 
P.  C.  Wren  in  which  Esther  Ralston  will 
play   a    featured    role. 


"Sky  Rider"  in  Work 

Bruce  Mitchell  is  putting  Al  Wilson  through 
his  directorial  paces  in  "The  Sky  Rider"  for 
Universal. 


"Clancy's   Kosher   Wedding"    Started 

"Clancy's  Kosher  Wedding,"  comedy  of 
Irish-Jewish  life,  one  of  the  Gold  Bond  pro 
ductions  on  F.  B.  O.'s  schedule  for  1927-28, 
has  started  under  direction  of  Gil  Pratt. 
George  Sidney,  Will  Armstrong.  Ann  Brodv 
Mary  Gordon,  Sharon  Lynn  and  Rex  Lease 
are    in    the    cast. 

*  *  * 

Pick  Cast  for  "Karenina" 

Zasu  Pitts  is  the  second  player  chosen  by 
M-G-M  in  support  of  Greta  Garbo,  who  will 
be  starred  in  "Anna  Karenina."  Ricardo 
Cortez    will    play    the    leading    masculine    role. 

*  *  * 

Renew  Donald  Reed's  Contract 

Renewal  of  the  optional  contract  with  Don- 
ald Reed  has  been  announced  by  John  Mc- 
Cormick,  general  manager  of  West  Coast 
production    for    First    National. 

*  *  * 

Buckingham  to  Direct  Viola  Dana 

Viola  Dana  will  start  work  on  "Follow 
Your  Hunch"  upon  completion  of  "Naughty 
Nannette."  Tom  Buckingham  is  scheduled 
to  direct,  with  Bob  Ellis  as  leading  man. 
Supporting  cast  includes  Rose  Blossom,  Bar 
rett    Whitelaw    and    Cora   "Williams. 

*  #  * 

Heads  Paramount  Stock  Company 

Felix  Young  will  be  in  charge  of  the  Para 
mount  stock  company,  casting  the  various 
younger    players. 

*  *  * 

Jean  Doree  with  Sid   Saylor 

Jean  Doree  is  playing  opposite  Sid  Savior, 
in  the  new  "Let  George  Do  It"  comedies. 
Sam  Newfield,  director,  has  just  started  on 
the    first. 

*  *  * 

Bretheron  Directing  Monte   Blue 

Howard  P.  Bretherton  will  guide  Monte 
Blue  in  "The  Black  Diamond  Express"  for 
Warner    Bros. 


Complete   "She's   My   Baby" 

"She's  My  Baby,"  produced  by  Sterling, 
under  the  guidance  of  Joe  Rock,  has  been 
completed.  The  cast  includes  Earle  Williams 
Mildred  Harris,  Bobby  Agnew  and  Kathleen 
Myers.      Frances  Guihan  wrote  the  continuitv. 

*  *  * 

"Great   Mail   Robbery"  in   Work 

Shooting  on  "The  Great  Mail  Robbery"  by 
Peter  Milne,  one  of  F.  B.  O.'s  Gold  Bond 
productions,  got  under  way  this  week,  under 
direction  of  George  B.  Seitz.  Theodore  von 
Eltz,  Holmes  Herbert  and  Jeanne  Morgan 
head   the   cast. 

*  *  * 

Follies    Beauty    Signed 

Avonne  Taylor,  Follies'  beauty,  has  signed 
a   long   term   contract   with    M-G-M. 


Roy   D'Arcy  Assigned 

Roy  D'Arcy  has  been  given  an  important 
part  in  "His  Brother  from  Brazil."  now  be- 
ing directed  by  Robert  Z.  Leonard  from  an 
original  by  F.  Hugh  Herbert  and  Florence 
Ryerson.  Lew  Cody  and  Aileen  Pringle  are 
co-featured. 


Argentine    Film   at   Tec-Art 

Alathilde  Comont  has  been  borrowed  from 
Vox  by  the  Ajuria  Sociedad  to  appear  in 
"Belgrano,"  an  Argentine  production,  being 
filmed  at  Tec-Art  under  direction  of  Albert 
Kelly,   and   with   Francis   X.    Bufhman  starred. 

*  *  * 

Sign  Paul  Kelly 

Paul  Kelly  has  been  signed  by  Warner 
Bros,  to  play  the  lead  opposite  May  McAvoy 
in    her    newest    vehicle.    "Irish    Hearts." 

*  *  * 

Reed  to  Direct  Florence  Vidor 

Luther  Reed  will  direct  Florence  Vidor  in 
"The  World  at   Her  Feet,"   for  Paramount. 

*  *  * 

Taylor    Directing    Ted    Wells 

Ray  Taylor  is  handling  the  megaphone 
work  on  "Straight  Shootin'  "  starring  Ted 
Wells    for    Universal. 

*  *  * 

First   National  Assigns   Korda 

Alexander  Korda  will  direct  "The  Stolen 
Bride"  as  his  first  American  feature  for  First 
National.      Carey   Wileon   wrote  the  story. 

*  *  * 

Warners  Sign  Clyde  Cook 

Clyde  Cook  has  been  signed  to  a  long  term 
contract  by  Warner  Bros,  as  a  featured 
player 

*  *  * 

Mary   Astor   Gets   Lead 

Mary  Astor  has  been  given  the  leading 
feminine    role    in    "Two    Arabian    Knights." 

*  *  * 

Gloria   Signs   Barletier 

Andre  Barletier,  cameraman,  has  been  sign- 
ed by  Gloria  Swanson  to  photograph  her  sec.- 
ond    production    for    United    Artists. 

*  *  * 

Torrence  in  "Capt.    Salvation" 

Ernest  Torrence,  who  has  been  ill,  has  re- 
covered and  is  cast  for  a  role  in  "Captain 
Salvation,"  which  John  Robertson  is  directing 
for   M-G-M. 

*  *  * 

Blystone  Directing  "Slaves  of  Beauty" 

"Sla\--^  of  Beauty"  is  being  directed  by 
J  .G.  Blystone  for  Fox.  It  is  taken  from 
Nina  Wilcox  Putnam's  tale,  "The  Grand  Flap- 
per." Cast  includes  Olive  Tell,  Holmes  Her- 
bert, Margaret  Livingston,  Richard  Walling, 
Earle   Foxe   and    Evelyn   Keefer. 

*  *  * 

Winifred  Dunn  Preparing  Script 

Winifred    Dunn    is  preparing   the   continuity 

of   "Bed  and   Board"  by   Lenore  J.   Coffee  for 

First     National. 

*  *  * 

Dorothy  Dunbar  Gets  Heavy  Role 

Dorothy  Dunbar  will  have  the  leading 
feminine  role  in  "When  Woman  Proposes," 
story    by     (Irant    Carpenter. 

*  *  * 

Kirkland  Directs  "Gingham  Girl" 

"The  Gingham  Girl"  is  to  be  David  Kirk- 
land's  new  directorial  effort  for  F.  B.  O. 
Ewart  Adamson  if'  preparing  the  adaptation 
from  the  story  by  Daniel  Kussel.  Lois  Wil- 
son  plays   the  lead. 


THE  KEY 

OTHEDOO 

KED  CLEAN 


WEISS  BROS.  ARTCLASS  PICTURES  CORP. 
1540  BROADWAY,  NEW  YORK 


THE 


man 


DAILY 


Sunday,  April  10,  1927 


Rod  La  Rocque,  in 

"Resurrection" 

United  Artists  Length:  9200  ft 

SINCERE  AND  WORTH- 
WHILE PICTURIZATION  OF 
TOLSTOI'S    FAMOUS    DRAMA. 

Cast....  Rod  La  Rocque,  splendid 
and  makes  definite  progress  as  an 
actor  of  ability.  Dolores  Del  Rio 
magnificent.  She  achieves  stardom 
in  this.  Others  Marc  McDonald,  Rita 
Carewe,  Eve  Sothern  and  Clarissa 
Selwynne. 

Story  and  Production.  ...  Drama. 
The  works  of  the  famous  Russians 
are  always  heavy.  "Resurrection"  is 
no  exception  to  the  rule.  Director 
Edwin  Carewe  made  no  effort  to  in- 
ject unnecessary  comedy  relief.  He 
made  a  pictorial  version  of  the  story 
by  Tolstoi  without  added  trimmings 
of  any  kind.  As  a  result,  the  picture 
turns  out  to  be  exceedingly  worth- 
while. It  is  heavy  fare  but  interest- 
ing all  the  way.  Production  values 
are  splendid.  On  the  screen  it  is  easy 
for  you  to  see  that  much  money  was 
spent.  While  Rod  La  Rocque  is 
starred  and  considerable  credit  is  due 
him  for  his  fine  work,  it  is  really  Miss 
Del  Rio  who  triumphs  in  the  picture. 
Her  work  is  outstanding. 

Direction Edwin    Carewe; 

fine. 

Author   Leo  Tolstoi. 

Scenario    Edwin    Carewe 

and   Count   Ilya  Tolstoi. 

Photography  ....  Robert  Kurrle; 
excellent. 


William  Haines,  in 

"Slide,  Kelly,  Slide" 

M-G-M  Length:    7865    ft. 

A  HOME  RUN!  A  BASE- 
BALL COMEDY  THAT  SMACKS 
THE  PILL  CLEAN  OVER  THE 
FENCE. 

Cast.  .  .  .  William  Haines,  likeable, 
lovable  and  mighty  pleasing.  Does 
splendid  work.  Junior  Coghlan,  the 
youngster,  does  amazingly  well. 
Others,  all  pleasing,  include  Harry 
Carey,  Karl  Dane,  Warner  Rich- 
mond and  Sally  O'Neil. 

Story  and  Production ....  Comedy 
drama.  Edward  Sedgwick  has  made 
a  lot  of  pictures  in  his  day,  but  he 
comes  through  now  with  a  real  sur- 
prise. His  "Slide,  Kelly,  Slide"  is  a 
wow.  It  develops  as  smoothly  as  oil. 
The  picture  has  everything  necessary 
to  make  a  boxofnce  jingle.  Haines 
represents  a  coming  type  in  pictures. 
A  typical  American  who  is  self-con- 
fident, nervy  and  somewhat  boister- 
ous, but  who  comes  through,  like  the 
man  he  is,  in  the  final  analysis. 

Direction Edward   Sedgwick; 

splendid. 

Author    A.    P.    Younger. 

Scenario    A.   P.   Younger. 

Photography Henry  Sharpe ; 

fine. 


Esther  Ralston  in 

"Fashions  for  Women" 

Paramount  Length:  6296  ft. 

PICTORIAL  SPECTACLE. 
BEAUTIFUL  WOMEN,  GOR- 
GEOUS CLOTHES,  LAVISH 
SETS  — THEY  FURNISH  A 
FEAST  FOR  THE  EYES.  STORY 
QUITE    NEGLIGIBLE. 

Cast Esther    Ralston    quite    a 

worthy  distraction  in  the  dual  roles 
of  a  famous  fashion  beauty  and  the 
girl  who  doubles  for  her.  Einar 
Hanson  good  looking  but  he  has  no 
part  at  all.  Raymond  Hatton  the 
laugh  maker.  Others  Edward  Mar- 
tindel,  Wm.  Orlamond,  Maude 
Wayne. 

Story  and  Production. ..  .Comedy 
romance.  With  such  an  array  of 
finery,  beauty  and  general  elegance 
it  probably  isn't  essential  that  the 
story  should  be  anything  more  than 
a  framework  upon  which  to  hang  the 
trimmings.  The  story  is  from  the 
stage  play,  "The  Girl  of  the  Hour," 
but  it  is  quite  possible  that  much  of 
the  original  has  been  shelved  to  per- 
mit old  dame  fashion  to  have  her 
fling.  Raymond  Hatton  makes 
Esther  Ralston  the  sensation  of 
Paris  when  he  arranges  for  her  to 
double  for  the  famous  Celeste  de 
Givray. 

Direction Dorothy    Arzner; 

good. 

Authors Paul   Armont- 

Leopold    Marchand 

Scenario Percy    Heath 

Photography. ..  .H.  Kinley  Martin; 
very  good. 


Johnny  Hines  in 

"All  Aboard" 

First  National         Length:   6300  ft. 

LOOKS  BOX-OFFICEY.  GETS 
OFF  TO  A  SLOW  START.  HOW- 
EVER, THE  LAST  REELS  MOVE 
RAPIDLY.  MANY  GAGS  AND 
MOST  OF  THEM  AS  UNUSUAL 
AS  THEY  ARE  FUNNY. 

Cast. ..  .Hines  his  usual  debonair 
self.  Edna  Murphy  a  satisfactory 
feminine  foil. 

Story   and    Production Johnny 

didn't  do  so  well  by  himself  in  the 
opening  chapters  of  "All  Aboard." 
The  laughs  didn't  come  as  fast  as 
they  might.  However,  once  the  trip 
to  Africa  gets  under  way,  the  situa- 
tion changes.  Here  the  gags  appear 
with  more  regularity.  So  do  the 
laughs.  Johnny  suffers  from  bad 
memory.  He  manouevers  himself 
into  a  Brooks  Tour.  In  the  sheik 
country,  events  happen  rapidly.  There 
is  a  kidnapping  with  Johnny  to  the 
rescue,  of  course.  The  long  sequence 
where  he  effects  the  rescue  is  very 
well  done.  A  la  Fairbanks  in  its 
treatment,  but  entirely  satisfactory 
from  an  entertainment  angle.  It 
moves  with  a  good  deal  of  speed.  A 
sand  storm  is  used  to  fine  advantage 
and  offers  many  laughs.  Nicely 
handled. 

Direction Chas.    Hines ; 

good. 

Author Matt    Taylor 

°~-:nario Matt  Taylor 

Photography Geo.    Peters; 

good. 


Buck  Jones   in 

"Whispering  Sage" 

Fox  Length:  4783  ft. 

GOOD  ENTERTAINMENT  AS 
WESTERNS  GO.  ROMANCE 
AND  REVENGE  RIDE  HAND  IN 
HAND  TO  THE  CUSTOMARY 
SATISFACTORY  ENDING. 

Cast....  Buck  Jones  a  determined 
hero,  misjudged  by  the  girl  he  loves, 
played  by  pretty  Natalie  Joyce.  Al- 
bert J.  Smith  and  Joseph  Girard  com- 
bine forces  for  the  villainy  of  the 
plot  and  others  are  Carl  Miller,  Emile 
Chautard. 

Story  and  Production.  ..  .Western 
All  of  the  Fox  westerns  are  notable 
for  fine  photography  and  beautiful 
locations.  "Whispering  Sage"  is  well 
stocked  with  pictorial  appeal  and  if 
there  are  those  in  an  aud'ence  who 
are  not  especially  keen  on  western!: — 
that  is  the  stereotyped  plots  involved 
— it  is  likely  that  they  will  find  them- 
selves enjoying  the  picture  in  spite  of 
themselves.  Such  lovely  shots  of 
"God's  country"  so  finely  photo- 
graphed are  certain  to  keep  them  en- 
gaged even  though  the  action  may 
not.  Buck  does  his  customary  stuff 
in  true  cowboy  fashion,  kills  his 
brother's  murderer  and  saves  the  farm 
lands  for  the  people  of  the  girl  he 
loves.  Some  first  rate  riding  and  the 
usual    number   of   scraps. 

Direction Scott    Dunlap; 

satisfactory. 

Authors Harry   Sinclair   Drago 

and  Jos.   Noel. 

Scenario Harold    Shumate. 

Photography Reginald    Lyons; 

excellent. 


Larry  Semon  in 

"Spuds" 

Pathe  Length:   4930  ft. 

SLOW  AND  THE  LAUGHS 
FEW  AND  FAR  BETWEEN. 
SEMON  STRIVES  VALIANTLY 
TO  AMUSE  BUT  NEITHER  HE 
NOR  THE  GAGS  SUCCEED  IN 
BEING   FUNNY. 

Cast. ..  .Semon  needs  better  ma- 
terial than  this  to  draw  the  laughs. 
Kewpie  Morgan  as  a  top  sergeant  the 
typical  fat  boy  and  Dorothy  Dawn 
is  the  girl.  Edward  Hearne  and 
others  not  important  in  the  story. 

Story  and  Production. ...  Comedy. 
At  least  "Spuds"  is  intended  to  be 
comedy  but  the  laughs  are  so  con- 
spicuously absent  that  it  seems  out  of 
order  to  brand  it  as  such.  Larry 
Semon  isn't  enough  of  a  comedian 
himself  to  put  a  picture  over.  He 
needs  gags,  good  gags  and  many  of 
them  to  make  the  grade.  For  his 
latest  he  has  selected  the  popular  war 
atmosphere  with  himself  a  boob  priv- 
ate who  gets  mixed  up  in  an  enemy 
camp  and  through  no  brilliance  of 
his  own  is  the  means  of  retrieving 
the  stolen  pay  car.  The  story  plods 
along  at  a  slow  pace  without  hardly  a 
semblance  of  a  laugh  until  almost  the 
finish  when  some  spook  business  with 
colored  soldiers  becomes  fairly  amus- 
ing. A  wild  ride  in  a  tank  serves  as 
a   closing   sequence. 

Direction Larry    Semon ; 

not  so  good. 

Author Not    credited. 

Scenario Not    credited 

Photography.  .  .  .H.  F.  Koenekamp, 
Jas.    Brown.   Jr.,   fair. 


"Down  the  Stretch" 

Universal  Length:   6910  ft. 

OLD  RACING  MELLER  STILL 
SERVES  ITS  SHARE  OF 
THRILLS.  THE  UPS  AND 
DOWNS  OF  A  JOCKEY  HERO 
SUPPLY  THE  THRILLS  AND 
HEART  THROBS. 

Cast Marion  Nixon  the  pretty 

little  waitress  whose  love  spurs  hero 
Robert  Agnew  on  to  win  the  big  race. 
Otis  Harlan  contributes  some  good 
chuckles  as  his  colored  trainer  while 
Lincoln  Plummer  and  Ward  Crane 
work  to   ruin   hero. 

Story  and  Production. . .  .Racetrack 
melodrama;  from  "The  Money 
Rider."  The  ah's  and  oh's  of  the 
audience  and  the  distinct  enthusiasm 
indulged  in  when  the  climax  ap- 
proached gave  certain  evidence  that 
the  old  racing  melodrama  is  still  in 
the  prime.  Actually  the  plot  is  a  far- 
fetched, unbelievably  inane  affair  in 
which  a  jockey  is  starved  nearly  to 
death  by  a  hard  hearted  stable  man- 
ager in  the  hope  that  he  will  be  too 
weak  to  ride  in  the  big  race.  This 
starvation  process  is  worked  to  exag- 
geration but  even  hero's  little  sweetie 
is  for  a  strict  diet  because  he  must 
win  the  race.  Looking  too  emaciated 
to  even  fit  in  the  saddle  hero  goes  to 
the  post  and  rides  the  old  nag  to  vic- 
tory, as  of  yore.  And  yet  the  crowd 
all  seemed  to  get  a  kick  out  of  it. 

Direction King   Baggot; 

could  have  exaggerated  a  little  less. 

Author Gerald    Beaumont. 

Scenario Curtis  Benton. 

Photography John    Stumar; 

very  good. 

"Quarantined  Rivals" 

Lumas-  S.  R.  Length:  6800  ft. 

HIGHLY  AMUSING  COMPLI- 
CATIONS THAT  AFFORD 
PLENTY  OF  MERRIMENT.  DI- 
RECTOR HAS  MADE  GOOD 
USE  OF  THE  SITUATIONS. 

Cast Robert  Agnew  a  persist- 
ent suitor  with  Kathleen  Collins  the 
object  of  his  devotion.  Clarissa  Sel- 
wynne the  stern  mama  and  George 
Pierce  a  henpecked  husband.  Big 
Boy  Williams  corking  as  the  plumber. 
Others  John  Miljan,  Veora  Daniels, 
Ray    Hallor. 

Story    and    Production Farce 

comedy.  The  quarantine  idea  has 
served  before  as  a  basis  of  comedy 
complications  but  "Quarantined 
Rivals"  assumes  an  air  of  originality 
all  its  own  and  although  it  gets  away 
to  a  fairly  slow  start  it  builds  toward 
better  laughs  and  continues  on 
through  to  a  really  hilarious  climax. 
Archie  Mayo  has  injected  many  new 
bits  that  are  sure  to  pull  a  share  of 
laughs.  He  might  have  made  con- 
siderable more  of  the  sequence  where 
the  henpecked  husband  enjoys  a  wild 
fling  when  the  quarantine  keeps  him 
away  from  his  wife.  The  business 
about  the  plumber  is  particularly 
fine  and  all  told  there  is  every  reason 
why  they  should  be  pleased  with  the 
picture. 

Direction Archie    Mayo; 

good. 

Author.  ..    Geo.   Randolph  Chester. 

Scenario Jack  Jevne. 

Photography Ray   June ; 

good. 


Sunday,  April  10,  1927 


~ 3&*l 


DAILY 


REVIEWS  OF  NEW  SHORT  SUBJECTS 


"Water  Sprites" 
Sportlight— Pathe 

Interesting 

Type  of  production 1  reel  sport 

magazine. 
Grantland  Rice  has  chosen  a  sub- 
ject here  that  he  knows  much  about 
and  is  therefore  able  to  present  it  in 
its  most  pleasing  aspects.  It  is  de- 
voted to  the  achievements  of  Ameri- 
ca's leading  women  swimmers.  We 
see  them  performing  in  a  beautiful 
grotto  in  the  blue  waters  off  Ber- 
muda. 


"Speed" 
Castle   Films 

Novelty  Thrills 
Type  of  production. ..  .1  reel  novelty 
New  York  has  acquired  a  reputa- 
tion for  speed  and  to  prove  it  Castle 
Films  open  their  picture  with  shots 
of  the  city's  busiest  corner,  Fifth 
Ave.  and  42nd  St.,  with  the  camera 
speeding  its  tempo  so  as  to  make 
the  crowds  appear  in  more  than  the 
usual  rush.  The  reel  continues  with 
other  examples  of  speed,  including 
views  of  the  racetrack,  motorcycle 
races,  auto  thrillers,  motorboat  con- 
tests and  other  events. 


"Brain  Storms"— Mermaid 
Educational 

Looney  Laughs 

Type  of  production 2  reel  comedy 

A  good  action  comedy,  featuring 
the  work  of  Clem  Beauchamp  and 
George  Davis.  The  latter  does  his 
lunatic  specialty,  and  scores  laughs 
right  through  the  offering.  Clem  has 
a  rival,  Phil,  who  puts  up  a  scheme 
to  disgrace  him  with  the  father  of  the 
girl.  At  a  bazaar  where  the  lunatic 
turns  up  disguised  as  a  detective, 
Phil  hires  him  to  throw  Clem  out 
But  the  looney  one  gets  all  mixed  up, 
and  tries  his  darndest  to  throw  the 
girl's  dad  out  of  the  party.  This  re- 
sults in  a  variety  of  comedy  incidents 
that  keeps  the  fun  hopping  right  up  to 
the  closing  shot.  Good  for  a  bunch  of 
laughs  anywhere. 


"Backward  George" 
Stern  Bros. — Universal 
Good  Booking 
Type  of  production. ..  .2  reel  comedy 
George,  a  farm  hand,  is  in  love  with 
Pansy,  the  farmer's  daughter.     Simon 
Pure,   city  slicker   after   the   farmer's 
property,    arrives    on    the    scene    to 
make    it    tough    for    George.      When 
the    old    barn    has    been    finally    put 
through   the  ravages  of  war,   George 
emerges  victorious.     All  this  is  well 
sprinkled    with    the   incident   and   ac- 
tion   that    spells    comedy    entertain- 
ment. 


"Nature's  Wonderland" — Fox  Variety 

Western  Grandeur 
Type  of  production. ...  1  reel  scenic. 
The  orchestra  can  bring  on  "Cali- 
fornia Here  I  Come"  as  a  fitting  ac- 
companiment for  this  latest  Fox  Var- 
iety, one  reel  of  California's  scenic 
beauty  which  includes  a  mountain 
climbing  episode  in  which  Mt.  Whit- 
ney is  traversed  from  base  to  peak. 
Other  views  include  Yosemite  Valley 
and  the  falls.  The  reel  offers  excellent 
pictorial  appeal  and  serves  the  need 
of  the  exhibitor  looking  for  short 
program  fillers. 


"Overnight  from  Paris" 
Fox  Variety 

Some  New  Sights 

Type  of  production 1  reel  scenic 

The  New  Yorker  runs  down  to  At- 
lantic City  for  a  change,  takes  a  trip 
to  Niagara  Falls  or  the  like  and  the 
Parisian  has  his  favorite  overnight 
trip  as  well.  Fox  gives  a  good  idea 
of  the  variety  of  scenery  and  atmos- 
phere that  the  Parisian  may  arrive  at 
within  a  night's  ride  from  his  native 
city.  The  Channel  Isles,  quaint,  rug- 
ged coast  resort,  appears  to  be  a 
restful  spot  or  else  the  Parisian  se- 
lects the  quiet  of  a  Normandy  farm. 
with  its  orchards  and  grain  fields. 
And  still  there  is  the  mountainous 
region,  the  Pyrenees,  where  "smug- 
gling is  an  honored  occupation  and 
long  roads  climb  to  dizzy  heights 
past  roaring  cataracts."  Lovelj 
views  and  fine  photography  make 
the    reel    attractive    pictorially. 


"Soft  Soap"— Life  Cartoon 
Educational 

Novelty  Cartoon 
Type  of  production.  .1  reel  animated 
The  gags  are  built  around  a  safe 
delivered  to  Mike's  home.  Little 
Nibbins  and  his  dog  furnish  the  fun 
by  making  a  sliding  pond  in  the  hall 
with  soap.  This  results  in  Mike  slip- 
ping all  over  the  place  and  wrestling 
with  the  safe.  The  trouble  with  these 
cartoons  is  that  the  draughtsmanship 
has  a  smudgy  effect  that  makes  the 
entire  reel  suffer.  A  technical  defect 
that,  it  seems,  can  be  esaily  remedied. 


"The  Rival  Sex" 

Sportlight— Pathe 

Of  Human  Interest 

Type  of  production 1  reel  sport 

magazine. 

Grantland  Rice  lets  the  women  have 
their  athletic  fling  in  this  issue,  and 
shows  by  concrete  examples  how  the 
woman  in  professional  sport  is  grad- 
ually reaching  the  standard  of  exploits 
established  by  man.  Excellent  ex- 
amples are  featured  in  foot  races, 
hurdles,  putting  the  shot,  steeple- 
chase and  so  on.  Done  with  usual 
deftness  and  interest  that  features 
this  series. 


"George   Leaves   Home" 
Stern    Bros. — Universal 

Rollicking   Comedy 

Type  of  production.  .  .  .2  reel  comedy 
Sid  Saylor  has  a  say,  sprightly 
sense  of  comedy  entirely  individual- 
istic, and  in  this  one  his  efforts  for 
humorous  effects  are  helped  along  by 
a  bright  series  of  tomfoolery  that 
won't  fail  to  appeal  to  the  average 
audience's  craving  for  fun.  We  see 
George  here  as  the  country  gawk 
looking  for  his  former  girl  companion 
Nell.  How  he  finally  finds  her  makes 
for  any  number  of  twittering  se- 
quences which  are  the  salt  of  this 
young  fellow's  pictures.  A  good 
short  subject  booking. 


"Melting  Millions" 
Patheserial 

Exciting 
Type  of  production. .  10-chapter  serial 

Allene  Ray  and  Walter  Miller,  al- 
ready a  familiar  team  in  serials,  co- 
star  in  this  and  are  sent  off  on  their 
adventures  in  an  early  exciting  start, 
in  which  figures  a  shooting,  a  kidnap- 
ping of  the  pair,  a  raid  on  a  Barbary 
Coast  dive,  and  a  sudden  unexpected 
marriage  between  the  principals — 
practically  strangers  to  each  other — 
in  a  magistrate's  court  to  save  the 
handsome  hero  from  going  to  jail. 

With  this  bright  promise  of  ac- 
tion, there  is  every  reason  to  believe 
that  the  three  chapters  shown  are  the 
prototypes  of  chapters  to  come. 
Nothing  is  spared  in  the  director's 
kit-bag  of  effects;  sinister  characters 
lurk  in  every  possible  hallway;  callers 
pay  their  visits  via  windows;  unsus- 
pecting passersby  prove  to  be  heav- 
ily in  the  plot,  and  so  on.  It  should 
give  serial  adherents  a  good  run  for 
their  money. 


"Should  Sleep  Walkers  Marry?" 
Sennett— Pathe 

Entertaining 
Type  of  production.  . .  .2  reel  comedy 
Golfing  and  sleep  walking  is  the 
peppy  dish  which  serves  as  theme 
of  this  imaginative  offering.  Actual- 
ly, it  seems  that  just  to  pose  the  Sen- 
nett beauties  before  the  camera  is 
all  one  needs  to  elicit  interest;  but 
the  film  has  more  than  that,  not  the 
least  of  which  is  a  real  dash  of  orig- 
inality in  the  nature  of  the  story. 
All   told   an    excellent   comedy. 


"Girls"— Fox 
College  Capers 

Type  of  production 2  reel  comedy. 

Gene  Forde  directed  this  amusing 
little  comedy  wherein  Richard  Wal- 
ling, that  good  looking  Fox  juvenile, 
is  voted  the  shyest  member  of  his 
class  and  the  boy  who  has  never  been 
kissed.  Whereupon  the  co-eds  get 
busy  and  vow  to  remove  his  amateur 
status  in  this  connection.  They  suc- 
ceed through  a  series  of  amusing 
complications  and  in  the  end  hero 
Dick  goes  on  a  wild  kissing  rampage, 
by  way  of  making  up  for  lost  time. 

"Steamer   Days" — Bruce   Scenic 

Educational 

Unusual  Views 

Type   of   production 1   reel   scenic 

Starting  with  the  steamer  enter- 
ing at  Hawaii,  some  unusual  views 
of  Honolulu  and  the  surrounding  ter- 
ritory are  displayed.  There  are  nov- 
elty airplane  shots,  a  native  celebra- 
tion,   and    interesting    scenics.      The 


"Highlights" 

Curiosities — Educational 

Novelty  Shots 

Type  of  production 1  reel  novelty 

A  nice  variation  of  odd  shots  in 
unusual  places.  They  include  a  church 
in  Florida  where  the  congregation 
sway  in  rocking  chairs  as  the  minis- 
ter preaches,  a  sensational  fight  by  a 
deep  sea  diver  to  capture  that  strange 
Moray  fish,  interesting  shots  of 
young  owls,  and  a  perilous  attempt 
to  scale  Grasshopper  Glacier  in  Mon- 
tana. This  reel  with  its  diversity 
makes   first-class   entertainment. 


"Weatherproof" — Rice 
Pathe 
Interesting  Indoor  Sports 
Type  of  production.  .  1  reel  Sportlight 
Grantland     Rice    shows    how    rain, 
storm   or   hick   of   sun   notwithstand- 
ing,   there    are    still    opportunities    for 
engaging   in    sport.      Thus,   he    shows 
skill  and  enjoyment   to  be   had   from 
basketball,  squash,  club-swinging  and 
bowling.        The    bowling    episode,    in 
particular,    offers   an    amazing   exhibi- 
tion   of    "striking"    by     Mort     Lind- 
sey,    world's     champion    pin-toppler. 
and  all  told,  this  reel  is  a  worthy  o  r. 
tribution  to  any  program. 


"Below  the   Equator" 

Fox  Variety 

Beautiful  Rio  de  Janeiro 

Type  of  production 1  reel  scenic 

The  Fox  Variety  continues  to  sup- 
ply a  lure  for  the  traveler.  Rio  de 
janiero  with  its  rugged  mountains, 
its  beautiful  harbor  and  scenic  inves- 
titure makes  a  splendid  subject  for 
the  latest  Fox  Variety.  Viewed  from 
the  air,  via  a  cable-car  slung  be- 
tween two  mountains  and  also  from 
a  hydroplane,  the  city  takes  on  added 

reel     finishes     with     some     gorgeous    beauty  and  the  scenes  are  doubly  in- 

shots  of  tropical  twilight.  |  teresting. 


"An  Exciting  Day" 
Mustang — Universal 
Good  Wild  and  Wooly 
Type  of  production.  .  .  .2  reel  western 
Bud  Kane  receives  his  initiation  in 
Silver  Creek  by  being  slugged  by  a 
horse  thief,  and  his  hat,  shirt  and 
horse  exchanged  for  the  robber's. 
Then  follows  a  hectic  time  trying  to 
disprove  this  compromising  indentity, 
until  pressed  hard  bv  a  posse,  he  is 
sheltered  by  Madge  Smith.  When 
the  gang  arrives,  she  pretends  he  is 
her  husband.  In  the  end  the  diffi- 
culties are  straightened  out,  the  orig- 
inal thief  being  apprehended,  not  be- 
fore a  good  fight  and  some  excellent 
riding  mark  the  proceedings.  Pretty 
exciting   stuff. 


"Dear    Season" — Cameo 
Educational 
Camp  Capers 
Type  of  production.  .  .  .1  reel  comedy 
A  flimsy  offering,  without  one  out- 
standing   feature    to    make    it    worth 
while.      It    is   all    old   stuff   rehashed 
and  served  without  any  snap  or  orig- 
inality.     It   concerns   itself   with   the 
invasion  of  a  girls'  camp  by  the  two 
Smith  brothers  for  no  particular  rea- 
son at  all.    The  reel  is  merely  a  ser- 
ies   of    mishaps    to    the    unfortunate 
males.      Rates    below    par   from   any 
angle. 


THE 


-C&H 


DAILY 


Sunday,  April  10,  1927 


• 


SURVEYING  MARKET  CONDI- 
TIONS IN  OTHER  COUNTRIES 
AND  WEEKLY  REPORTING 
THE  ACTIVITIES  OF  FOREIGN 
FILM   FOLK 


Foreign  Markets 


COVERING   IMPORTANT   FILM 
CENTERS:    LONDON    —    PARIS 
BERLIN   —  BRUSSELS  —  SYD- 
NEY   —    ROME    —    MOSCOW 
GLASGOW      AND      OTHER 
FOREIGN    POINTS 


By  JAMBS  P.  CUNNINGHAM 


UFA  WOULD  HtTIKE  AS 
PARUPAMtT  MtMBER 


$10,000,000  Amount  Needed 

to  Leave  Three  Company 

Combination 

Berlin — Negotiations  are  reported 
under  way  by  Alfred  Hugenburg, 
who  now  controls  Ufa,  to  separate 
the  company  from  Parufamet,  com- 
posed of  Ufa,  M-G-M  and  Para- 
mount. Hugenburg  plans  to  confer 
with  representatives  of  M-G-M  and 
Paramount,  undoubtedly  Arthur  Loew 
and  Herman  Wobber,  with  the  desire 
of  freeing  the  German  industry  from 
American  influences.  Ufa  would  have 
to  pay  $10,000,000  to  leave  the  com- 
bination, it  is  stated,  and  as  only  half 
this  sum  is  available,  the  other  half 
would  have  to  be  raised  from  outside 
sources. 

There  is  little  doubt  that  the  na- 
tionalist tendencies  of  Hugenburg's 
newspaper  syndicate  will  make  them- 
selves felt  in  future  Ufa  productions, 
as  well  as  in  the  management  of  the 
concern. 


A  copyright  dispatch  from  the  Ber- 
lin correspondent  of  the  "New  York 
Times"  states  that  there  is  no  doubt 
that  Ufa  has  now  become  an  instru- 
ment for  nationalistic  propaganda. 
Hugenburg's  object  in  securing  con- 
trol of  Ufa  are  said  to  be  political 
instead  of  financial.  He  intends,  it 
is  alleged,  to  use  the  company  for 
the  destruction  of  parliamentary 
democracy  in  Germany,  the  establish- 
ment of  a  dictatorship  and  perhaps 
the  restoration  of  the  monarchy,  ac- 
cording to  the  dispatch,  which  further 
states: 

"The  German  film  industry  will 
have  to  renounce  its  efforts  to  invade 
the  world  market,  notably  the  United 
States,  since  the  obvious  glorification 
of  Prussian  militarism  will  not  appeal 
to  foreign  audiences.  Meanwhile, 
with  their  favorite  stars  being  turned 
away    to    Hollywood,     German    fans 


Plan  Heavy  Tax? 

Vienna — It  is  understood  the 
Hungarian  Government  is  plan- 
ning a  heavy  tax  on  film  im- 
ports so  as  to  lessen  competi- 
tion  for   home   producers. 


will  be  obliged  to  rely  on  America 
more  and  more  for  pictures  devoid  of 
political  bias  and  seeking  only  to  win 
international  popular  and  artistic  ap- 
proval."   

Commenting  on  the  above  report, 
Emil  Shauer,  foreign  director  for 
Paramount,  stated  that  he  had  re- 
ceived no  report  and  doubted  that  any 
such    move    was    contemplated. 


London  Film  News 

By  ERNEST  W.  FREDMAN 
Editor,    "The   Daily  Film  Renter" 

London — The  Astoria  has  resumed  its  old 
policy  of  running  continuous  shows.  The 
theater  discontinued  the  "grind"  policy  for 
three  a  day,  but  this  proved  unsuccessful. 
The  New  Gallery,  now  running  three  per- 
formances daily,  is  also  expected  to  soon  re- 
vert  to   its  old    policy. 


Sandwichmen  with  boards  bearing  large 
letters  reading  "Film  Quota  Bill  Means  Eng- 
lishmen in  Chains  and  Shackles"  were  re- 
cently parading  around  Whitehall  and  in  the 
vicinity    of    the    House    of    Commons. 


Ideal    Films,    Ltd.    is   releasing  a  new   series 
of    one    reelers,    called    "Cinemagazines." 


At  the  Islington  Studios,  two  pictures  are 
being  made,  Coward's  "Easy  Virtue"  and 
Margaret  Kennedy's  "The  Constant  Nymph." 
Alfred    Hitchcock    is   producing    the    former. 


The  annual  report  of  Provincial  Cinemato- 
graph Theaters  for  1926  shows  an  increase 
in   net   profits   of    £23.653,    over    1925. 


Kodak,  of  London,  has  purchased  a  con- 
trolling interest  in  Pathe  of  France.  This 
combine  of  two  of  the  biggest  raw  stock 
manufacturers  in  Europe,  was  predicted  some 
months    ago. 


Edna  Williams  Closes  Deal 

Edna  Williams,  of  the  exporting  firm  Ed- 
nella  Corp.,  has  completed  arrangements 
whereby  Columbia  Pictures  will  distribute  a 
film  made  in  France  by  the  Establishments 
Jacques  Haik.  of  Paris.  Grock,  the  famous 
clown    is    starred. 


Capital  Production  Exporting  Co. 

Inc. 


"Productions  of  Merit" 

Available  for  Immediate  Release 

TWO  REEL  COMEDIES 
NOVELTY  SHORTS 
TWO   REEL  WESTERNS 

A  Comprehensive  Line-Up  of  a  Large  Variety  of  Product 


SOCIETY  DRAMAS 
WESTERN  FEATURES 
STUNT   MELODRAMAS 


729  Seventh  Avenue,  New  York 


Cable  Address 
PIZORFILM 


Class  Room  Films  Meeting 

Washington  Bureau  of  THE  FILM  DAILY 
Washington — The  first  European 
Conference  on  educational  films 
opened  in  Basel,  Switzerland,  yester- 
day, according  to  advices  to  the  Dept. 
of  Commerce.  This  conference  was 
originally  scheduled  for  Sept.  10, 
1926,  but  was  postponed. 

The  primary  object  is  to  stimulate 
and  encourage  the  use  of  educational 
films  in  the  schools  and  education  in- 
stitutions of  all  European  countries. 
Reports  will  be  submitted  showing 
what  has  been  done  by  each  country 
in  the  matter  of  educational  film 
work. 

Simultaneous  with  the  conference 
on  educational  films,  there  will  be  an 
exhibition  of  the  development  of  pho- 
tography during  the  past  100  years. 
This  exhibition,  however,  will  not 
close  until  May  8,  while  the  next  ses- 
sion of  the  conference  will  be  held 
April   12. 


Two   New   Houses  in   New    Zealand 

Washington  Bureau  of  THE  FILM  DAILY 
Washington — The  Dept.  of  Commerce  rep- 
resentative in  Auckland  reports  the  outstand- 
ing feature  of  the  industry  in  New  Zealand 
during  1926  was  the  opening  of  two  new 
theaters  in  the  business  district  in  Auckland. 
each    seating    2,000. 


Union  Theaters  Building 

Sydney — The  new  State,  one  of  two  large 
houses  now  in  course  of  construction  for 
Union  Theaters,  Ltd.,  will  open  soon.  It 
will  seat  4,000  and  have  an  orchestra  of  40. 
The   second   is  at   Melbourne. 


Two  New  Roman  Houses 

Rome — A  new  cinema,  seating  1,300,  is 
nearing  completion  in  the  Via  Francesco 
Crispi,  in  the  central  part  of  the  city.  Leoni 
will  operate. 

The  Excelsior  has  been  opened.  It  ac- 
commodates   2,000. 


Lux   Film   Starts 

Brussels' — Gaston   Schoukens  is  head  of  Lux 
Film,    a    new    producing    company. 


Milan  Unit  Active 

Milan.  Italy — The  recently  formed  Leoni 
Co.,  which  will  distribute  and  operate  thea- 
ters, has  closed  deals  with  several  important 
Roman  renters.  The  company  has  already 
commenced  a  large  house  in  the.  neighborhood 
of  the  Corso  and  is  at  present  negotiating  for 
others  in  Rome,  Lomhardy,  Genoa  and  Pied- 
mont. 


Fear  Film  Shortage 

French  Industry  Appeals  to  Govern- 
ment to  Postpone  Law  Compelling 
Use     of     Non-Inflam     Stock 

Paris- — Fearing  a  grave  shortage  in  the 
supply  of  non-inflammable  film  in  France, 
when  the  law  compelling  use  of  such  stock 
becomes  effective  Jan.  1,  1928,  the  Syndicat 
Francaise  des  Directeurs  de  Cinematographers, 
has  appealed  to  the  Prefect  de  Police  for  post- 
ponement   of     enforcement. 

The  organization  asks  that  in  cities  of 
100,000  inhabitants,  or  more,  the  measure  be 
postponed  until  April  1,  1928;  cities  of  25,- 
000,000  to  100,000,  until  July  1;  8,000  to 
25,000,  Oct.  1,  and  cities  of  1,000  to  8,000, 
until    Dec.    1. 


New    Spanish    Unit 

Barcelona — A  producing  company  with  a 
capital  of  10,000,000  pesetas  is  in  formation.  A 
studio  will  be  erected  in  Prat  del  Llobregat, 
five  miles  from   Barcelona. 


Pick   "Variety"   As   Best   Picture 

Barcelona — "Variety,"  "Lady  Winder- 
mere's Fan'*  and  "The  Lost  World"  were 
selected  as  best  pictures  in  a  poll  conducted 
by   the  motion   picture    weekly,   "El    Cine." 


"Volga    Boatman"    Banned 

Barcelona— The    Spanish    Gov't    has    barred 
'The     Volga     Boatman." 


Bar  "Mother"  in  Prague 

Piague — Gorki's  "Mother,"  made  in  Rus- 
sia, has  been  refused  a  permit  in  Czecho- 
slovakia. 

M.  Anton  plans  a  new  picture  titled  "Al- 
cohol." Prague  producers  recently  finished 
a   war   film,    "The    Good    Soldier    Svejk." 


Spanish  Critics  Organize 

Barcelona — Trade  and  newspaper  critics 
have  founded  the  Association  de  Periodistas 
Cinematografico^  de  Espana  ("Spanish  M. 
P.  Critics'  Ass'n).  Headquarters  are  at  235 
Aragon,    Barcelona. 


Building  in  Glasgow 

Glasgow — Three  theaters-  are  in  construc- 
tion and  a  fourth  is  contemplated.  The 
Playhouse,  at  Renfrew  and  Renfields  Sts.  is 
ready  to  open,  likewise  the  Capitol,  on  the 
south  side.  A  new  cinema  in  Byres  Road. 
Hillhead,  is  in  work  and  another  is  planned 
in    the    western     district. 


Foreign    Rights 

COMPLETE    PROGRAM 
Every   Type  of   Production 
Specials-Features-Shorts 
Selected     with     Expert     Knowledge    of 
Foreign    Requirements 

FERDINAND  H.  ADAM, 

International    Film    Distributor, 

152  West  42d  St.     -     New  York  City 

Cable    Ferdinadam.      Phone   Wis    1143 


Richmount  Pictures  Inc. 

723  Seventh  Avenue  New  York  City,  N.  Y. 

D.  J.  MOUNTAN,  President 

Exclusive  foreign  representatives  for  Ray- 
art  Pictures  Corporation  and  other  leading 
independent    producers    and    distributors. 


Cable  Address:   RICHPICSOC,  PARIS    Cable  Address:   DEEJAY, 
Cable  Address:   RICH  PIC,  N.  Y. 


LONDON 


Exporting  only  the  Best  in  Motion  Pictures 


. 

WHAT'S    GOING    ON 

AND    WHO'S    WHO 

FROM     STUDIO    STAGES 

AROUND    NEW    YORK 

Eastern  Studios 

A    WEEKLY    DIGEST 

OF     SNAPPY     ITEMS 

COVERING    EASTERN 

PICTURE     PRODUCTION 

. 

Directors'  Influence 

"A  director  is  just  as  great  as  his 
influence  on  the  making  of  pictures." 

The  above  is  the  opinion  of  Wil- 
liam K.  Howard,  the  director,  who 
came  to  New  York  to  attend  the 
premiere  of  "White  Gold"  at  the 
Roxy. 

"The  directors  who  have  exerted 
the  greatest  influence  on  the  indus- 
try are  King  V  idor,  Eric  Von  Stro- 
heim,  F.  VV.  Murnau,  Ernst  Lubitsch, 
James  Cruze,  Victor  Seastrom,  D. 
VV.  Griffith  and  Cecil  B.  De  Mille," 
said  Howard.  "Vidor  is  the  great 
American  director  and  typifies  Am- 
erica, while  Von  Stroheim  brought  a 
spirit  of  belligerency  that  was  needed. 
Murnau  introduced  a  new  technical 
influence,  while  Lubitsch  leads  in 
subtlety.  Cruze  is  known  for  his 
human  touch  and  Seastrom  for  real- 
ism. Griffith  is  the  pioneer  and  De 
Mille  the  great  artist-executive  and 
organizing   genius." 

Questioned  as  to  whom  he  believed 
the  leading  director,  when  produc- 
tions costs  and  restrictions  are  con- 
sidered, Howard  named  Vidor  with- 
out hesitation,  and  added  that  Vidor 
had  never  sacrificed  artistry. 

"A  director  should  never  be  asked 
to  do  more  than  two  or  three  pictures 
a  year  and  should  be  allowed  to  select 
his  own  material,"   he  said. 

Howard  defined  a  good  director  as 
a  man  who  has  the  ability  to  recog- 
nize a  good  idea  and  the  courage  to 
put  it  on  the  screen,  despite  studio 
interference  in  the  shape  of  unsym- 
pathetic supervision,  casting  and  edit- 
ing. 


Paule  Starke  Arrives 

Pauline  Starke  has  arrived  from  the 
Coast  to  play  opposite  Ben  Lyon  in 
"Dance  Magic,"  which  will  be  di- 
rected by  Victor  Hugo  Halperin 
Miss  Starke  played  opposite  Lyon  in 
"The  Perfect  Sap,"  which  was  made 
by  First  National  at  the  Biograph 
studio  here.  She  recently  completed 
her   contract  with   M-G-M. 


Berry  Weds  Miss  Rand 

A  studio  romance  culminated  in 
the  marriage  of  Edgar  L.  Berry, 
formerly  manager  of  the  First  Na- 
tional studio  here,  and  June  Rand, 
who  was  costume  director  for  First 
National.  The  marriage  was  solem- 
nized on  the  Coast. 


JOSEPH  C.   BOYLE 

Director 

"CONVOY" 

(Robert   T.    Kane    Prods.) 

"BROADWAY  NIGHTS" 
(Robert   T.    Kane    Prods.) 


A  Little  from  "Lots" 


By  RALPH  WILK 


DW.  GRIFFITH  has  derived 
•  much  pleasure  from  directing, 
but  the  most  fun  he  ever  had  was 
at  Rector's  some  years  ago.  He  was 
dancing  with  a  friend.  Together  they 
were  mistaken  for  professional  danc- 
ers. The  mistake  was  made  by  the 
Rector  manager,  who  offered  the 
team  $375.  Before  the  evening  was 
over,  the  manager  offered  $/50  a 
week,  but  "D.  W."  finally  told  the 
man  he  was  a  motion  picture  director 
and  would  have  to  refuse  the  unex- 
pected offer. 

*  *         * 

The  state  of  Virginia  has 
made  some  important  contri- 
butions to  the  industry.  They 
xwlude  Henry  King,  Olive 
Borden,  WiUiam  Haines,  Eli- 
nor Fair,  Paul  Schofield,  War- 
ner Richmond,  Harry  Lee  and 

t  rani:  Griffin. 

*  "  *         * 

The  first  "Westerns"  were  made 
in  the  East.  Many  battles  were 
yought  on  the  Neversink  river  near 
Cuddybackville,  N.  Y .,  with  Bio- 
graph "soldiers"  doing  the  fighting. 
Several  times,  Mary  Pickford  was 
"saved"  from  the  "Indians."  The 
players  included  Lionel  Barrymore, 
Arthur   Johnson,    Chief   Red  Eagle 

and  Henry  B.  Walthall. 

*  *         * 

Utah  claims  James  Cruze, 
Jack  Gilbert,  Margaret  Living- 
sion,  F.  Harmon  Weight, 
Frank  Borzage,  Mack  Swain, 
Grant  Whytock,  DeWitt  Jen- 
nings and  Elliott  Clawson. 

*  *         * 

An  excellent  future  is  predicted 
for  Charles  Morton,  juvenile,  form- 
erly in  vaudeville,  who  was  signed 
with  Fox  through  Jess  Smith 
Charley  has  been  given  a  five-year 
contract    and     is    in    "Colleen,"     a 

comedy. 

*  *        * 

St.  Louis  has  an  unusually 
large  number  of  representa- 
tives in  the  industry.  The  fol- 
lowing give  the  "Show-Me" 
city  as  their  birthvlace : 
Laura  La  Plante,  Patsy  Ruth 
Miller,  King  Baggot,  Jane 
Novak,  F.  Richard  Jones, 
Christy  Cobanne,  Edwin  Au- 
gust and  Hugh  Thompson. 

*  *         * 

Frank  Walsh,  W.  W.  Jones, 
and  Fred  Roberts  have  arrived 
in  Hollywood  after  an  eventful 
motor  journey  of  two  weeks. 
Edward  Byrnes,  veteran  mem- 
ber of  the  D.  W.  Griffith  unit, 
who  was  to  have  accompanied 
the  trio,  remained  in  New 
York. 

*  *         * 

A  warm  fight  has  been  waged  in 
Duluth,  Minn.,  over  proposed  day- 
light saving.  Finkelstein  &  Ruben, 
who  control  several  Duluth  houses, 
led  the  fight  for  the  theater  owners, 
while  the  Lions'  Club  and  others 
favored  the  daylight  plan. 


Melville  Shyer,  assistant  di- 
rector, who  owns  a  delicious 
Southern  accent,  lost  no  time 
in  finding  work  after  leaving 
"1  he  Poor  Nut"  unit.  He  is 
now  with  an  independent  com- 
pany. 

*         *         * 

Ethel  ShoMnon  acted  as  maid  of 
honor  and  Joe  Jackson  as  best  man 
at  the  marriage  of  Edwin  Justus 
slayer,  press  agent,  playwright  ana 
title  writer,  and  Miss  Mclntyre  at 
Santa  Barbara.  A  few  days  later, 
the  newlyweds  were  the  principal  at- 
tendants at  the  marriage  of  Miss 
Shannon  and  Mr.  Jackson. 


Our  Passing  Show:  S.  R.  Kent. 
Sam  Katz,  Bob  Kane,  VV.  K.  Howard, 
Bobby  North,  John  W.  Rumsey, 
Arthur  Caesar,  Thomas  B.  Hanley. 
at  "Spread  Eagle";  Sam  Marx  chang- 
ing trains  in  the  subway;  Joe  Paster- 
nak entraining  for  the  Paramount 
Long  Island  studio;  Ralph  Kohn  and 
cigar   entering    Paramount    elevator. 

*  *         # 

The  following  were  bom  in  Ohio : 
Theda  Bara,  Warner  Baxter,  Ralph 
Graves,  Alice  Calhoun,  Otis  Harlan, 
Gertrude  Astor,  Earle  Foxe,  Harry 
Millarde,  James  Ashmore  Creelman, 
Edward  Martindel,  Charles  K. 
French,  Oscar  Apfel,  Curtis  Benton, 
Hobart  Bosworth,  William  K.  How- 
ard, Edmund  LeSaint,  Jesse  Rob- 
bins,  Julia  Swayne  Gordon,  Frank 
Beresford,  Fred  Kelsey,  Wid  Gun- 
ning, Tom  Miranda,  Russell 
Mathews. 

Loretta,  who  was  in  "All 
Aboard,"  starring  Johnny 
Hines,  is  registering  green- 
eyed  jealousy.  She  is  angry, 
because  Bozo  was  given  a  part 
in  "White  Pants  Willie," 
Johnny's  new  vehicle.  Let  it 
be     said    that    Loretta    is    a 

parrot  and  Bozo  a  goose. 

*  *  * 

Wheeler  Dryden,  who  enacted  thi 
role  of  Don  Jose  in  the  Carmen  se- 
quences of  "Bizet,"  produced  by 
James  A.  Fitzjatrick,  was  a  guesl 
at  the  Plaza  theater,  New  York, 
where  the  picture  was  shown  re- 
cently. 


finiiiiiiiiiiiiiuiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiDiiiiiiiiiiiiiiiniiiiiiiiiiiniiiiiiiiiniiiuiniiiiiiiiiiiiiiiiiiii 

!  SAM  MINTZ  I 

m  n 

SCENARIST 

=  m 

=  n 

In  Preparation  § 

Story  for 

Richard  Dix 

^IBHBatUIUUUIIIilllUnilllltllUHllUllUlllllUUUIIIUHIlIIIUIHIIIIIUtHllllllllUlllltnilUlNlllHHi^ 


Start  Two-Reelers 
Work  has  started  on  the  first  of  a  se- 
ries of  12  two-reelers,  which  will  be 
made  for  Lariat  Prod.  Tefft  John- 
son is  directing,  with  Frank  Zukor  in 
charge  of  photography.  The  cast  in- 
cludes Wilfred  Lytell  aiid  Muriel 
Kingston.  Harold  Foshay  is  the  as- 
sistant director.  Production  at  the 
Long  Island  studio.  L.  J.  Vermilyea 
is  the  art  director. 


Taking  Exteriors 
Hal  Hall  and  the  Colorart  unit  are 
in  Bermuda,  where  exteriors  are  be- 
ing taken  for  "The  Call  of  the  Sea," 
which  is  being  made  in  Technicolor. 
Hope  Hampton,  Marcos  Vails  and 
Nancy  Kelly  are  in  the  cast.  Ed- 
ward Estabrook  is  doing  the  camera- 
work. 


Cline    Making    Industrials 
George    Cline,    formerly    with    Fox 
and  Famous,  has  organized  the  Cline 
Motion  Pictures  Corp.  and  is  produc- 
ing industrial  pictures. 


SAM  HARDY 

Coming  in 

"Orchids  and  Ermine" 

"High  Hat" 

"Broadway  Nights" 


Forrest  Halsey 

SCREEN  PLAYS 

EDITORIAL 
SUPERVISOR 


L 


"Broadway  Nights" 

(Robert  T.  Kane  Prods.) 


CUARLEY 

BOWERS 
NOVELTY 
COMEDIES 


10 


fj-tf^ 


DAILY 


Sunday,  April  10,  1927 


Theater  Equipment  and  Management 


The  Theater  Improves 

The  Grover,  Greeley,  Colo.,  has  reopened 
after  being  closed  for  repairs  and  redecora- 
tions  since  the  first  of  January.  The  walls 
have  been  retinted,  and  the  whole  building 
generally  overhauled  by  the  owner,  Darwin 
Dyer. 


By    MICHAEL    L.    SIMMONS 


The  Olympic,  Watertown,  N.  Y.,  which  has 
been  refitted  and  decorated  anew,  now  boasts 
of  a  new  Wurlitzer  organ,  which  takes  the 
place    of    an    entire    orchestra. 


After  having  spent  over  $10,000  improve- 
ments on  the  Granada,  Auburn,  Wash.,  the 
management  feel  secure  in  the  belief  that  it 
has  one  of  the  finest  theaters  of  its  size 
in  the  country.  The  house,  remodeled  after 
a  Spanish  design,  is  owned  by  the  Puget 
Sound  Theaters  Corp.,  of  which  Frank  A. 
Graham   is    president. 


A  Theater  Is  As  Good  As  Its  Seats 


Local  theater  patrons  are  congratulating 
Manager  Chas.  R.  Crute  of  the  Lyric.  Hunts- 
ville,  Ala.,  on  the  theme  and  general  decora- 
tive motif  he  has  given  to  the  house.  A  new 
front,  swinging  awning,  and  draperies  are 
part  of  the  new  features,  all  of  which  is 
being  done   without  a  day's  show  lost. 


Juluis  Levenson  of  the  Elm  Amusement 
Co.,  Boston,  announces  plans  have  been  com- 
pleted for  the  remodeling  of  the  Elm  in 
Attleboro,  Mass.  The  entire  plant  is  to  be 
remodeled  and  new  leather  seats  installed. 
The  walls  will  be  finished  with  stucco  on  the 
outside,  and  the  balcony  is  also  scheduled  for 
rebuilding.  The  proposed  expenditures  are 
expected  to  cost  $35,000. 

Caledonia,  N.  Y. — Only  picture  house  in 
the  Burgess  block,  closed  six  months  ago  by 
state  officials  as  unsafe,  has  been  remodeled 
at  a  cost  of  $10,000  by  M.  R.  Rabinowitz, 
the  owner.  Additional  seats,  a  new  stage 
and  dressing   rooms   have   been   installed. 


The  Empire,  Milwaukee.  Wis.,  owned  by 
Fons  &  Co.,  is  being  remodeled  at  a  cost  of 
$50,000.  The  United  Theaters  Corp.  are  the 
lessees    of    the    building. 

Burton  and  Crockett,  Cleveland,  O.,  who 
are  installing  the  first  neighborhood  Vita- 
phone  in  the  city,  are  also  installing  a  Cleve- 
land Symphony  organ,  with  112  stops,  three 
banks  of  keys,  and  full  pedal  attachments. 
They  are  also  putting  in  new  carpets,  decora- 
tions  and    furniture. 


By  RAYMOND  S.  REED 
Heywood-Wake field   Co.,   Boston 

ONCE,  not  so  long  ago,  the  atti- 
tude oi  commerce  was:  ".Let  the 
buyer  beware. '  Modern  competition, 
however,  lias  completely  reversed  tins 
axiom,  so  tnat  today  tne  purcnaser 
:s  "on  top  ot  the  neap"  in  almost 
-.•very   nnancial  transaction. 

i  lie  suceessiul  exhibitor  is  fully 
aw  are  oi  tne  truth  oi  tins  statement. 
lie  khows  tnat  he  must  either  pro- 
vide an  noiiest  value  tor  the  admis- 
sion price,  or  abdicate  in  lavor  01  a 
more  alert  rival,  .tie  realizes  thai 
uns  value  must  be  apparent  not  alone 
in  the  program,  but  also  in  every 
aspect  oi  his  tneater  which  concerns 
tne  patron,  buch  a  process  of  reason- 
ing underlies  the  ever-increasing 
magnificence  and  comfort  of  the 
modern  motion  picture  theater. 

becond  only  in  importance  to  the 
program  is  the  matter  of  seating.  An 
exceptional  picture  will  fill  a  poorly 
seated  house,  but  only  exceptional 
pictures  will  continue  to  draw  crowds 
night  after  night.  On  the  other  hand, 
a    comfortably    seated    theater    with 


New  Type  of  Screen 
A  report  from  England  states  that 
preparations  are  being  made  by  J.  R. 
Fraseer  Williams  of  Nottingham  to 
demonstrate  an  entirely  new  type  of 
screen  desgined  for  use  with  talking 
films  of  the  Phonofilm  and  kindred 
types.  By  its  use  the  need  for  loud 
speakers  in  front  or  at  the  side  of 
the  screen  is  eliminated.  The  sound 
producer  is  arranged  behind  the 
patent  screen  through  which  the 
sound  passes  easily  and  is  distributed 
through  the  hall,  the  effect  being 
much  more  realistic  than  is  the  case 
when  the*  sound  comes  from  under- 
neath. 

Preliminary  tests  have  been  made 
with  the  screen  at  a  Phonofilm 
studio  in  London. 


Young  Men  Preferred 
New  Orleans,  La. — Report  has  it 
that  the  Loew  Circuit  is  eliminating 
girl  ushers  in  all  its  southern  houses, 
these  being  replaced  by  boys.  The 
claim  is  that  girls  incline  toward  in- 
difference while  on  duty  of  this  kind, 
whereas  boys  are  more  active  and 
alert  to  the  needs  of  the  job. 


mediocre  programs  will  attract  a 
steady,  dependable  patronage.  Judged 
purely  from  the  standpoint  of  the  box 
office,  therefore,  comfortable  and  at- 
tractive seating  is  as  wise  an  invest- 
ment as   costly   programs. 

The  Roxy  has  been  termed  the 
greatest  monument  in  the  world  to 
the  motion  picture.  When  plans  for 
this  building  were  first  outlined,  the 
seating  was  a  matter  of  first  impor- 
tance. Roxy  and  his  associates  de- 
termined that  the  seats  must  be  in 
full  harmony  with  the  remainder  of 
the  interior  appointments,  and  un- 
surpassed   for    comfort. 

Many  of  the  nation's  most  prom- 
inent designers  were  asked  to  sub- 
mit suggestions  for  the  chairs,  and  a 
sample  designed  by  the  Heywood- 
Wakefield  Co.  was  finally  selected  as 
a  model  for  the  entire  equipment. 
In  much  of  the  advertising  for  the 
Roxy,  the  seating  is  prominently  fea- 
tured. The  same  tendency  is  evident 
in  practically  every  large  new  thea- 
ter, indicating  the  importance  at- 
tached to  the  question  of  seating  by 
the  nation's  most  successful  show- 
men. 

An  examination  of  the  seating  serv- 
ice of  one  of  the  leaders  in  the  manu- 
facturing field  reveals  much  that  is 
of  interest  to  the  exhibitor.  For  ex- 
ample: A  New  York  theater  owner 
recently  decided  to  replace  the  old 
seating  in  his  theater  with  chairs  of 
the  modern  type.  The  question  of 
making  the  change  involved  the  loss 
of  considerable  revenue  while  the  in- 
stallation was  beins:  made.  Engineers 
of  the  Heywood-Wakefield  Co.  were 
acquainted  with  the  situation.  A  plan 
of  action  was  worked  out.  After  the 
pedal  seating  was  built  and  delivered 
a  large  installation  crew  began  the  re- 
moval of  a  section  of  seats  as  soon 
as   the   last  patron   left  the  building. 


"Debrie ' '  for  Hearst 

What  is  claimed  to  be  the 
largest  single  order  for 
cameras  ever  given  a  news 
organization  was  placed  by 
Vv  llioughby 's  when  the  lat- 
ter sold  fifteen  "Debrie  E" 
(interview  model)  cameras 
to  the  Hearst  News  Ser- 
vice, Inc.  The  exacting  re- 
quirements of  newsreel 
work  is  pointed  out  by 
Willoughby's  as  a  superla- 
tive recommendation  for 
the  camera.  Willoughby's 
is  the  sole  agent  for  Debrie 
in  America. 


Working  all  that  night  and  the  fore- 
aoon  ol  the  following  day,  the  en- 
gineers completed  replacement  of  a 
^  considerable  portion  of  the  chairs  be- 
fore the  next  regular  opening.  This 
process  was  repeated  until  more  than 
3.000  seats  had  been  replaced  with 
new  ones,  yet  the  owners  did  not  suf- 
fer the  loss  of  a  single  admission. 

Very  frequently  the  margin  of  time 
illotted  to  the  installation  of  seating 
in  a  new  theater  is  greatly  shortened 
by  unforseen  circumstances,  accord- 
ing to  Paul  B.  Posser,  head  of  the 
New  York  Theater  Seating  Division 
of  Heywood-Wakefield  Co.  In  this 
event,  it  is  necessary  to  bend  every 
effort  to  make  installation  in  time  for 
the  opening.  Highly  trained  crews 
work  night  and  day,  with  an  effic- 
iency _that_  is  unexcelled,  and  the  in- 
stallation is  made  in  record  time. 

Posser  makes  the  following  interesting  ob- 
servation:  "Style  in  theater  seating  is  in 
many  respects  different  from  that  of  any  other 
product.  Since  practically  every  part  of  a 
Heywood-Wakefield  theater  chair  is  a  stan- 
dard unit,  interchangeable  with  a  wide  range 
of  other  similar  units,  a  buyer  may  select  a 
combination  of  parts  that  will  give  him  chairs 
of  the  greatest  individuality,  at  a  cost  no 
greater  than  that  of  a  standard  assembled 
chair  The  same  principle  applied  in  the  auto- 
mobile field,  for  instance,  would  probably 
be  accompanied  by  a  "custom-built"  price  as 
well. 

"I  am  convinced  that  the  day  of  'any  old 
seat'  for  the  theater  is  past.  The  public  de- 
mands a  new  measure  of  comfort,  and  this 
fact  must  be  given  full  consideration  by  the 
exhibitor.  Modern  manufacturing  methods 
have  placed  the  utmost  in  comfort  and  at- 
tractiveness in  theater  seating  easily  within 
the  reach  of  the  average  theater  owner.  In 
this,  thegreatest  era  of  convenience  and  com- 
fort in  history,  it  has  become  axiomatic  that  a 
theater  is  no  better  than   its  seating." 


New  Manager  for  Movie  Display 
Lester  B.  Smith,  formerly  with  the 
Outdoor  Display  Advertising  Agencv, 
has  been  appointed  general  sales 
manager  of  the  Automatic  Movie 
Display  Corp. 


Reports  Prosperous  Season 
increasing  activity  in  both  theater 
construction  and  new  installations  of 
new  and  improved  equipment  is  re- 
flected in  the  demand  lor  the  services 
ol  Alvin  Seiler,  recently  appointed 
director  of  the  engineering  depart- 
ment of  the  National  Theater  Supply 
Co. 

setter's  department,  which  has  been 
recently  augmented  by  additional 
draughtsmen,  is  working  both  day 
and  night  shitts  and  a  continual 
stream  of  inquiries  and  requests  for 
service  is  reported  coming  into  the 
i.hicago  oftices.  in  addition  to  ser- 
vices being  rendered  to  architects 
and  builders  of  many  new  theaters, 
tlie  department  is  also  executing 
plans  and  cooperating  with  exhibi- 
tors who  are  remodeling  and  rebuild- 
ing. The  company  reports  a  steady 
increase  of  rebuilding  and  remodeling 
with  many  individual  theaters  and 
.ireuits  taking  steps  to  increase  the 
attractiveness  and  efficiency  of  their 
nouses  and  the  equipment. 


Piano  Firm  Expands 
Houston,  Tex. — The  Houston  See- 
burg  Piano  Co.  has  consolidated  with 
Herber    Bros,    and    Wolf,    according 
to   Lee   A.    Wolf,   who   states: 

"it  was  necessary  to  make  the  consolida- 
tion in  order  that  Seeburg  owners  and  op- 
erators in  that  community  might  receive  a 
better  service,"  said  Mr.  Wolf,  upon  his 
return,    Friday. 

"V.  R.  Phillips,  who  has  for  several  years 
been  general  manager  of  the  Houston  See- 
burg Piano  Co.  will  retain  his  capacity  in 
Houston,  and  every  effort  will  be  exerted  by 
this  company  to  live  up  to  that  standard  set 
by  the  firm  of  Herber  Bros.  &  Wolf,  twenty 
years   ago." 


Issuing  Easter  Trailer 
National  Screen  Service  has 
created  an  appropriate  Easter  trailer 
announcement  to  meet  special  needs 
of  the  holiday  season.  According  to 
report  it  has  an  attractive  animation 
to  enhance  its  novelty  and  interest. 


t"»  »«■»».. 


QUALITY    PRINTS 
Titles  and  Negative  Developing 

Release  Printing 
U.    S.    Film    Laboratories,    Inc 

Hudson  Heights,  N.  J. 

Palisades    3678 


»  «  »  • 


If  You  Are  in  the 


Market  for  Any  Kind  of 

MOTION  PICTURE 
APPARATUS 

CONSULT    US- AND    SAVE 
MONEY 

J        SEND  J  OR  OUR  PRICE  LIST 

U/iuwiGHBys 

▼▼HO  West   32n-''St..Newyoik.N.y.*' 
Phone    Penna.    (1564 

Motion  Picture  Department 


Sunday,  April  10,  1927 


—. &0*l 


DAILY 


11 


DAILY  TIPS  WHICH  MEAM  DOUABS  FOB  SHOWMEN 


"The  Demi-Bride" 
(M-G-M) 
Three  thousand  slips  4"  x  8"  were 
printed  up— "What  Is  A  Demi-Bride" 
— These  were  distributed  at  the  Uni- 
versity of  Texas.  For  the  best  an- 
swer to  the  question  in  fifty  words, 
six  passes  were  given — second  prize, 
four  passes — third  prize,  two  passes. 
A  special  lobby  display  was  created, 
festooned  with  white  and  green  crepe 
paper  up  to  the  central  lighting  fix- 
ture, under  which  was  suspended 
white  crepe  paper  bell — carrying  out 
wedding  motif.  Underneath  and  in 
center  of  lobby,  cut-out  of  Cody  and 
Shearer  from  three-sheet  was  used. 
— Wilson  IrVine,  Majestic,  Austin, 
Tex. 


"Evening   Clothes" 
(Paramount) 

One  of  the  local  department  stores 
put  on  a  fashion  show  twice  daily — 
furnishing  the  gowns  and  providing 
the  models.  The  musical  director  ar- 
ranged special  music  for  the  presen- 
tation of  the  models  which  helped  in 
a  large  measure  to  put  it  over  in 
splendid  style..  Besides  presenting 
the  fashion  show  on  the  stage,  this 
department  store  fitted  up  their  entire 
front  window  displaying  gowns  and 
men's  evening  wear  and  also  ad- 
vertised the  Menjou  picture. — Mon- 
tague   Salmon,   Rialto,   Mason,   Ga. 

"The  General" 
(United  Artists) 
Eight  hundred  Omaha  children, 
each  of  whom  had  a  birthday  in 
March,  were  the  guests  of  the  Omaha 
News  Bee  and  News.  Requirements 
for  admission  to  this  mammoth  birth- 
day party  were  a  March  birthday  and 
a  desire  to  see  Buster  Keaton  in  his 
newest  comedy.  All  of  the  guests' 
names  with  their  birth  dates  were 
sent  in  by  mail.  The  newspaper  an- 
nounced that  this  was  the  biggest 
party  it  had  ever  staged. — Sun, 
Omaha. 


The  Presentation 


By  CHARLES  P.  HYNES 


How  B'way  Does  It 

Capitol 

The  festival  march,  "Pomp  and  Circum- 
stance," with  special  arrangement  by  Dr. 
William  Axt,  supplied  the  overture,  finely 
rendered  by  the  orchestra.  The  presentation 
was  "Harlequin's  Defeat,"  featuring  Joyce 
Coles,  John  Triesault  and  Roland  Guerard. 
The  ballet  corps  acted  as  the  Harlequins  and 
the  Chester  Hale  girls  were  the  pirates.  The 
offering  consisted  of  five  numbers.  The  set- 
ting was  a  quaint  garden,  and  the  outstand- 
ing feature  was  the  drill  work  of  the  pirates 
which  was  made  very  effective  by  manipulation 
of  their  yellow  cloaks.  As  they  moved  their 
arms  in  unison,  the  reverse  of  the  garments 
was  disclosed,  forming  black  patterns  against 
the  yellow  costumes.  The  team  work  was 
perfect  and  elicited  rounds  of  applause.  Miss 
Coles  is  finally  overcome  by  the  chier  or  tne 
pirates  in  a  combat  with  the  harlequins.  The 
contrast  in  costuming  was  very  effective,  and 
the  entire  number  most  artistically  presented. 
As  a  brief  prologue  for  the  picture,  "Tell 
It  to  the  Marines,"  a  detachment  of  U.  S. 
Marines  went  through  a  manual  of  arms  with 
a  snap  and  precision  that  set  the  proper 
atmosphere  for  the  picture. 


"The    Gorilla    Hunt" 
(F.  B.  O.) 

On  both  sides  of  the  marquee, 
mounted  two  eight-foot  cut-out  heads 
of  a  gorilla,  on  each  of  which  played 
a  flood  light  to  light  them  up  at 
night.  Under  the  marquee,  on  the 
sides  and  in  front,  hung  specially 
painted  banners  with  a  jungle  scene 
for  the  background,  and  on  the  ends 
a  painted  gorilla  head.  The  ticket 
booth  was  entirely  covered  with  tall 
jungle  weeds,  and  similar  weeds  cov- 
ered the  walls  and  ceiling  of  the  ves- 
tibule. This  gave  the  front  the  at- 
mosphere and  appearance  of  a  jungle. 
A  few  feet  in  front  of  the  box-office 
a  full-sized,  stuffed  monstrous  gorilla 
was  mounted  against  a  tree  trunk 
with  a  club  in  its  upraised  arm. — 
Broadway   Palace,   Los   Angeles. 


Colony 

A  Vitaphone  presentation  accompanying  the 
feature.  "The  Fourth  Commandment."  The 
selections  do  not  make  a  balanced  program  of 
Vita  entertainment,  the  lighter  elements, 
especially  comedy,  being  almost  entirely  lack- 
ing. Schuman-Heink  was  scheduled  for  the 
highlight,  but  as  the  laboratories  were  un- 
able to  complete  her  numbers,  Beniamino 
Gigli  of  the  Metropolitan  Opera  was  substi 
tuted  in  three  selections  from  "Cavalleria 
Rusticana."  The  unit  opens  with  overture 
"Poet  and  Peasant,"  by  the  Vitaphone  Sym- 
phony Orchestra.  Herman  Heller  conducted. 
The  featured  playing  of  cello  and  violin  stood 
out,  while  the  full  orchestration  at  times  seem- 
ed to  be  smothered  in  the  great  volume  of 
sound.  This  number  was  followed  by  Sissle 
&  Blake,  featuring  the  colored  team  in  a 
recital  of  "The  Big  Parade"  by  Blake,  which 
he  follows  with  a  negro  spiritual  as  Sissle 
accompanies  at  the  piano.  Blake  did  the 
"Parade"  well,  but  it  seemed  too  heavy  and 
dramatic  on  a  bill  overloaded  with  classic  and 
operatic  numbers.  A  comedy  bit  from  this  en- 
tertaining team  would  have  brightened  the 
proceedings       considerably.  Bernardo       De 

Pace  gave  four  selections  on  his  mando'in 
that  scored  heavily.  He  looks  like  on" 
of  Vita's  best  bets,  for  in  close-ups  his  facial 
expressions  supplied  the  chuckles  that  relieve'' 
a  heavy  program.  His  "kidding"  of  his  own 
playing  was  especially  effective.  The  closing 
number  is  Gigli's  "Rusticana,"  his  solo  with 
good  ensemble  support  and  acting  getting  over 
nicely. 


With  a  sky  blue  drop,  and  gorgeous  crinoline 
creations  of  the  ensemble,  the  harmony  of 
color  was  something  to  talk  about.  Roma 
Bros.,  acrobatic  team,  stepped  from  a  tableau 
as  part  of  a  bronze  fountain,  and  went  into 
their  act.  Their  bronzed  bodies  highlighted 
the  colorful  scene,  and  their  work  won  a  burst 
of  applause.  Violin  and  cello  numbers  round- 
ed   out    an    altogether    satisfying    offering. 


"Heaven  on  Earth" 
(M-G-M) 

An  essay  stunt  on  "What  is 
Heaven  on  Earth"  with  box  and 
slips  placed  in  the  lobby  of  theater, 
near  entrance,  was  put  over. — M. 
Geyer,   Queen,  Austin,  Tex. 


Paramount 

Got  away  to  a  bright  start  with  the  over- 
ture consisting  of  tuneful  bits  styled  "Broad- 
way Hits"  from  musical  shows.  "Argentine 
Night"  followed,  featuring  Jose  Bnhr  and 
tango  dancers  with  a  South  American  troupe 
of  12.  These  South  American  cowboys  stvled 
Gauchos  worked  in  a  lot  of  color  with  their 
melodies  and  dances,  but  were  easily  topped 
by  the  Anderson  presentation  Edgar  Guest' 
scenic  poem,  "Yellow  Dog,"  departs  sufficient 
ly  from  the  usual  short  subject  formula  to 
win  a  blue  ribbon  on  any  showman's  screen. 
It's  good.  Jesse  Crawford  at  the  organ  came 
through  with  "An  American  Fantasy,"  popu 
Jar  bits  interspersed  with  lyric  slides.  Craw- 
ford's work  at  the  console  is  so  good  that 
these  "pop"  slides  only  serve  to  distract  the 
attention  from  his  technique.  Mrs.  Crawford 
gets  a  break  at  the  stage  keyboard  working 
behind>  a  scrim.  She  comes  in  for  the  finaie 
Sousas      Star   and    Stripes,"    the    two   or<ran- 

!HtS  £•  i1"?  th!s  int0  a  ro«s>ni?  finish.  Then 
the  big  kick  opens  auspiciously  with  a  typi- 
cal presentation.  "Memory's  Garden."  John 
Quinlan  sings  the  title  song,  and  the  curtafr 
opens  on  an  ensemble  of  the  T.iebling  Singer' 
with  Kreisler's  "Caprice."  The  Garden  set 
is  as  good  as  anything  seen  on  the  main  stem 
for  a  long  way  back.  This  opener  should  have 
been  the  finale  for  even  the  good  number, 
following  seemed  anti-climactic.  The  set  wa= 
a  high  green  wall,  with  steps  leading  up  and 
back  on  each  side  to  a  trellised  arbor  center 


Strand 
In  keeping  with  the  spirit  and  the  month 
Joseph  liunkett  offers  "Springtime"  as  the 
current  Strand  presentation.  The  orchestra 
introduces  the  number  with  an  overture 
"Rustle  of  Spring,"  by  Sinding.  "April  Show- 
ers," by  Silver,  follows  in  the  form  of  a  vocal 
duet  by  Margaret  Schilling  and  Billy  Burke. 
For  this  the  front  part  of  the  stage  is  used 
with  moving  cloud  effect  upon  the  curtain. 
The  singers  hold  an  umbrella  over  their 
heads  with  a  concealed  light  on  their  faces. 
For  the  next  a  full  stage  is  used  and  four  or 
fiive  blossoming  trees  provide  the  "spring" 
effect.  The  ballet  with  Mile.  Klemova,  M. 
Daks  and  Kiddon,  offer  a  dance  number.  The 
taffeta  frocks  of  the  girls  are  of  colorful  pastel 
shades.  During  this  number  Robert  Stickney, 
the  dancer  on  stilts,  in  scarecrow  outfit  has 
been  concealed  against  the  trunk  of  one  of 
the  trees.  He  untangles  himself  and  does  one 
oi  his  well  received  numbers.  After  a  break 
in  the  program  Allan  Prior  Sings  "The  Auld 
County  Down"  and  one  or  two  encore  num- 
bers. Frederic  Fradkin,  violinist,  contributes 
selections  that  were  well  received  but  there 
was  too  much  of  this.  "The  Gobs"  was  the 
next  number  which  opened  with  a  male  chorus 
of  20  voices,  the  men  in  white  sailor  uni- 
forms. On  an  oval  screen  in  the  center  of  a 
scrim  curtain,  news  reel  shots  of  Uncle  Sam's 
fleet,  provided  atmosphere  while  the  men 
were  grouped  in  back.  For  the  following 
numbers  a  full  stage  was  used,  the  backdrop 
representing  the  gun  deck  of  a  ship.  "Sail, 
Sail.  Sail,"  a  song  by  the  male  chorus,  "Gob- 
nies,"  a  dance  by  the  ballet,  "What  Does  it 
Matter."  by  the  male  chorus,  "Musical  Gobs, 
jazz  number  by  the  3  Gamble  boys,  who 
were  wheeled  on  the  stage  in  a  platform 
fronted  by  what  represented  the  side  of  a 
row  boat,  and  "Going  Home"  the  ensemble, 
completed    the    program. 


Present-  O-  Grams 

Briefly    told   ideas    for    presenta- 
tions from  all  parts  of  the  country. 
We  invite  you  to  send  yours. 
"The   Boy  Friend" 

Ten  members  of  the  Casper  Hi^h  Schoo1 
Dramatic  CInh  lent  their  services  to  a  bur- 
lesque on  "The  Shooting  of  Dan  McGrew." 
for  a  stage  presentation,  the  tie-up  with  thr 
picture  being:  "  'The  Boy  Friend' — assisted  bv 
their  pirl  friends — offering  a  burlesque,"  etc. 
One  player  recited  Robert  W.  Service's  poem 
as^  the  cast  travestied  the  lines  in  panto- 
mime. Dan  McGrew  wore  a  derbv  and  b^th 
robe,  while  The  Man  from  the  Creeks,  d^g- 
dirty  and  loaded  for  bear,  made  his  entrance 
in  tuxedo,  carrying  a  spear  and  soon  tilte^ 
a  poke  of  Gold  Dust  Cleanser  on  the  bar. 
Though  bonded  bottles  were  verv  much  m 
evidence,  his  request  for  "drinks  for  the 
house"  was  the  signal  for  the  white-artroned 
guardian  of  the  sacred  waters  to  produce 
a  bottle  of  milk.  Dan.  who.  fortunately.  wac 
acrobatically  inclined,  remained  "pitrhed  on 
his  head"  when  those  lines  were  deHvered- 
The  only  expense  this  stunt  involved  was 
the  price  of  a  pint  bottle  of  milk.  All  neces- 
sary "props"  were  borrowed,  and  the  talent 
was  content  with  a  mention  in  all  publicity. — 
A.    H.    Stewart,    America,    Camper.    Wyo. 

"Hotel  Imperial" 

We    booked    and    arranged    an    act    of    40 
TJkranian    children,    ages    between    eight    and 


twelve— all  played  mandolins  and  balalaikis — 
a  regular  symphony  mandolin  orchestra.  No 
harum  scarum  hit  or  mis  affair  but  every 
kid  could  read  music  and  well.  Directed  by 
W.  Holowatch,  who  teaches  a  Ukranian  chil- 
dren's school  here.  Stage  setting — black  cyco- 
lighting  amber  and  red  and  blue-wheel  chang 
ing  amber — red-blue-green-white.  Costume. 
Russian  black,  red  and  white  boots.  Over 
big  and  also  good  for  draw.  Bob  Stevens  and 
Buddy    Stuart,    Regent,    Sudbury,    Ont. 


Standard 

VAUDEVILLE 

for  Motion  Picture  Presentation 

The  FALLY  MARKUS 

VAUDEVILLE  AGENCY 

Lackawanna  7876 
IS 79  BROADWAY.  NEW  YORK  CITY 


"Nobody's  Widow" 

In  cooperation  with  department  store,  elabo- 
rate fashion  show  was  staged.  This  ,put  on 
twice  daily,  was  an  hour  in  duration,  and 
consisted  of  a  "Nobody's  Widow"  prologue, 
an  ensemble  of  girls  "The  Mode  of  Black  and 
White"  with  special  black  and  white  stage 
setting  climaxing  with  a  girl  in  widow's 
weeds  as  "Nobody's  Widow."  This  was  fol- 
lowed by  a  Spring  Fashion  Show  combined 
with  Springtime  dance  novelties.  The  show 
concluded  with  a  mock  wedding  using  tne 
entire  theater  as  a  church,  with  wedding 
procession  marching  down  center  aisle  pre- 
ceded by  30  costumed  choir  boys  singing  the 
Lohengrin  Bridal  Chorus.  The  finale  was  an 
ensemble  wedding  with  65  people  on  the 
stage. — John    Maloy,    State,    Altoona,    Pa 


"The  Red  Mill" 

A  local  dancing  school  cooperated  in  sup- 
plying the  talent.  Eight  girls,  six  in  line 
and  two  principals,  were  used.  These  gins 
were  dressed  in  appropriate  Dutch  costumes 
and  sang  several  Dutch  songs  and  gave  an 
exhibition  of  wooden  shoe  dancing.  The  back- 
ground consisted  of  a  beautiful  snow  scene 
painted  on  a  back  drop.  The  artist  painted 
a  large  Dutch  wind  mill  on  the  drop — -with 
blades  six  feet  long.  These  blades  were 
covered  with  artificial  snow  and  were  turned 
slowly  by  means  of  an  electric  motor.  heavy 
flood  of  blue  lights  from  olivettes  played  on 
the  back  drop  and  wind  mill — and  with  the 
bright  costumes  on  the  dancers  it  presented  a 
lovely  effect. — J.  P.  Harrison,  Hippodrome, 
Waco,  Tex. 


William  Morris  William  Morris.  Jr. 

m 

William  Morris  Agency 

1560  B'wav  Bry.  1637-8-9 

Accredited  World's  Foremost  Agency 


[       ARTHUR  SPIZZI 

j  AGENCY,  INC. 

Booking    the    Better    Picture 
Theatres 
{      Attractions  and   Presentations 
i     1560    Broadway  New    York 

!  Bryant  0967-8 

AMALGAMATED 
VAUDEVILLE  AGENCY 

Attractions  for 
Picture  Theatres 

Standard    Vaudeville     Acts 

1600  Broadway,  New  York  City 
Phone  Penn.    3580 


THE 


12 


Sunday,  April  10,  1927 


And  That's  That 


By  PHIL  At.  DALY 


RING   LARDNER  couldn't  attend 
the  A.M. P. A.   dinner,  so  he  sent 
the   following: 

"Sorry  unable  to  attend  your  dinner.  Thi 
is  the  children's  night  out  and  I  have  to  stay 
home  and  take  care  of  the  nurse.  It  is  a 
matter  of  real  regret  as  I  have  always  yearned 
to  be  at  a  banquet  where  most  of  the  speeches 
were   in   foreign   languages." 


Yep,  we're  cloivned  down  for  fair, 
handing  a  bouquet  to  United  Art- 
ists which  belonged  to  First  Na- 
tional. Anyway,  we  repeat  that  the 
advance  24  sheets  on  "Camille"  are 
knockouts. 


Pierre  Arnaud  challenges  the  ling- 
uists of  the  industry  to  correctly  pro- 
nounce the  Russian  film  he  is  now 
editing.  It  is  called  "Taras  Bulba". 
Try  it. 


F.&R.  Deal  Scheduled 
as  Topic  at  F.N.  Meet 

(Continued  from  Page  3) 

There  is  practically  no  city  of  im- 
portance in  Minnesota,  North  and 
South  Dakota  in  which  F.  &  R.  is 
not  represented. 

Publix  at  various  times  has  sought 
to  buy  the  F.  &  R.  holdings,  but  the 
two  parties  have  been  unable  to  agree 
on  price.  Publix  now  is  building  a 
theater  in  Minneapolis,  which  will 
mark  the  first  real  competition  F.  & 
R.  has  had  in  years. 

The  firm  has  been  active  in  affairs 
of  First  National  and  has  been  ex- 
pected to  cast  its  lot  with  the  Stan- 
ley-West Coast-First  National  pool. 
Its  proposed  entrance  into  the  group 
will  be  one  of  the  features  of  the 
forthcoming  Atlantic  City  meeting. 


Arthur  Brady  Joins  Horton  &  Co. 
Arthur  C.  Brady,  formerly  resident 
manager  of  the  Paramount  Building, 
has  become  associated  with  the  H. 
L.  Horton  Co.,  brokerage  house.  His 
headquarters  will  be  at  company's 
new  branch   in  the   Paramount   Bldg. 


Bars  Official  Sessions  from  Films 
Berlin — German  censors  have  ruled 
that  scenes  transpiring  within  the  of- 
ficial chambers  of  the  Reichstag  may 
not  be  reproduced  in  films.  The  de- 
cision was  made  when  a  local  pro- 
ducer filmed  for  a  newsreel  a  battle 
between    legislators. 


Showmen  Officials 

Harrisburg,  Pa. — The  lieu- 
tenant governor  and  a  senator 
will  be  present  as  exhibitors  at 
the  dinner  to  be  given  legisla- 
tive correspondents  Tuesday  by 
the  Comerford  and  Harris 
Amusement  Co.  Lt.  Gov. 
Arthur  James  is  a  partner  in 
the  Comerford  company  while 
Sen.  Harris  is  of  the  Harris 
company. 


The  Week's  Headlines 


Monday 

First     National     reported     seeking    James     R. 

Grainger     to     head     the     sales     force,     but 

Grainger    states   he   will    remain   with    Fox. 
Fox    statement    shows    a    profit    of    $3,030,926 

for    year    ended    Dec.    25,     1926,    including 

subsidiaries. 
Impending   theater    "war"    in    Chicago    forecast 

with    B.    &    K.    negotiating    for    houses.    Fox 

planning     a     Roxy     for     Loop     and     Cooney 

Bros,  also  scheduled  to  build. 

Tuesday 

Publix  secures  25  per  cent  interest  in  Saxe 
chain  comprising  45  theaters  throughout 
Wisconsin. 

Orpheum  plans  New  Majestic  in  Milwaukee, 
to  seat  3,000,  and  to  be  part  of  an  $8, 
000.000    project. 

Net  profit  of  Balaban  &  Katz  in  1926  ag- 
gregated $1,857,701  showing  a  substantial 
increase   over    1925. 

Samuel  Spring  of  First  National  announces 
the  executive  personnel  of  the  distribution 
department  definitely  set  with  Ned  Depinet 
as   general    sales    manager. 

Wednesday 

Five  company  pool  negotiating  for  talk- 
ing pictures  reported  to  have  reached 
agreement  with  General  Electric  and  the 
Radio  Corp.  of  America  who  control  Photo- 
phone. 

Joseph  M.  Schenck  elected  by  stockholders 
as  the  new  president  of  United  Arti  ts. 
and   also   as   chairman   of   the   board. 

Gaumont  British  Co.  makes  first  move  to  line 
up  the  British  and  American  industries  in 
a  combination  of  production,  di  tribution 
and    exhibition. 

Fox  plans  largest  neighborhood  house  seating 
5.000   in  the   Bronx,   New   York. 

Fischer's  Paramount  Theaters  starts  aggres 
sive  campaign  with  program  of  theater 
building   in   the   Wisconsin    district. 

Thursday 

Charles  Metzger  heads  Associated  Theater 
Owners    of    Indiana,    formed    to    replace   the 


M.P.T.O.     of     Indiana,     headed     by     Frank 
Rembusch. 

Columbia  lists  of  "The  Perfect  Thirty"  to 
be    released    during   the   new    season. 

William  Le  Baron  is  named  a  vice-president 
of    F.B.O.    in    charge    of    production. 

George  W.  Trendle  of  Kunsky  Theaters  Corp. 
advocates  establishment  in  New  York  of 
a  roadshow  exchange  bureau  for  routing 
of  roadshows  to  picture  houses  suitable 
for   such    presentations. 

Official  figures  of  the  Roxy  show  gross  in- 
come up  to  closing  time  April  4,  three  weeks 
and  three  days  after  the  opening,  was 
$430,950,  and  that  503,515  persons  had 
witnessed    the    performances. 

Friday 

Competition  developing  strongly  in  the  talk- 
ing picture  field  materializing  as  the  various 
companies  get  their  campaigns  set,  and  a 
German   device   is    introduced  to  the   market. 

Associated  Theater  Owners  is  declared  to 
have  been  formed  to  replace  the  M.P.T.O. 
of  Indiana  and  is  not  an  opposition  unit  as 
first    reported. 

Plans  under  way  by  a  committee  under 
auspices  of  Hays  association  for  a  centra! 
exchange    building    for    New    York. 

The  Fanchon  &  Marco  organization  plans 
development  of  a  national  presentation  cir- 
cuit with  their  present  organization  as  a 
nucleus. 

Rayart  announces  program  of  30  features  and 
26   comedies   for   the    1927-28   season. 

Saturday 

Addresses    by    leaders   to    feature    M.P.T.O. A. 

convention:    flag-waving   to    be    taboo. 
Successful    Television    demonstration    given. 
F.    &    R.    deal    scheduled    as    topic    at    First 

National     Convention. 
Building    in    Toledo. 
Western    Film    Corp.    buys    De   Luxe    Feature 

Film   Co.,    Seattle. 
Oppose  Censor  bill   in  Wisconsin. 
Fischer    determining    further    expansion. 


Successful  Television 
Demonstration  Given 

(.Continued  from  Page  3) 
audience  in  New  York  heard  and  saw 
him  but  a  thousandth  part  of  a  sec- 
ond later  than  those  standing  beside 
him  in  Washington.  Both  face  and 
voice  were  projected  by  wire. 

This  demonstration  was  followed 
by  another,  whereby  the  audience  in 
New  York  saw  and  heard  perfor- 
mances in  the  Whippany  studio  of 
the  A.  T.  &  T.  Co.  by  wireless.  E. 
E.  Nelson,  engineer,  gave  a  technical 
'lescriotion  of  the  proceedings  from 
•*>e  New  Jersey  studio,  and  those  in 
New  York  saw  him  on  the  screen  and 
heard  his  voire  over  the  radio.  This 
was  followed  bv  A.  Dolan.  a  com- 
edian who  gave  a  blackface  skit 
-irking  the  first  vaudeville  act  t< 
cm  on   the  air  as  a   talking  picture. 

OfnVials  of  the  companv  state  that 
*he  r<->mmercia1  future  of  the  inven- 
tion Hps  in  public  entertainment  bv 
"-pv  of  snner-news  reels  flashed  he- 
c"r-c  piirlt'piirps  at  the  moment  of  oc- 
-"rr«nre.  as  well  as  dramatic  and  mn- 
ciral  ar-ts  carried  over  th<*  ethpr 
waves  ;n  sound  and  picture  at  the  in- 
"•font  thev  take  place  at  the  studio 
TVI^nVton^  rornnanv  official  cqv  tlr1* 
,,.<.    rsf    f]lrfnriT.    pvnPr;nlpntat.;or|    Pr„ 

-'"•"1    <"    order    to    develop    its    ful1 
■"••s'Hilitfes. 


TT3r-.ra.-rl     Non — T     V     FYanV'n    of 
TT1m    Crop](  has   nnr^hased    the    Ro^rh 

which  he  plans  to  alter  extensively. 


Margaret  Livingston  111 

Hollywood — Recuperating  from  a 
severe  attack  of  influenza,  Margaret 
Livingston  is  confined  to  her  home, 
but   expects   to  be   back   at   the    Fox 

studio    shortly. 


T.  W.  Barhydt  Dead 

Terre  Haute  —  Funeral  services 
have  been  held  here  for  Theodore 
W.  Barhydt,  57,  builder  of  the  Indi- 
ana here.  He  has  owned  and  oper- 
ated  a  number  of  local  houses. 


Chandlee    Titling    Sterling    Film 

Harrv  Chandlee  is  editing  and  tit- 
ling the  35,000  ft.  of  film  brought 
back  by  the  Sterling  New  Guinea 
expedition. 


ANSWERS 

(The  Film  Daily 
Question  Box) 


1.  87%. 

2.  "The  Big  Parade,"  still  playing 
the  Astor,  New  York.     King  Vidor. 

3.  Four.       Pathe,      International, 
Fox  and  Kivograms. 

4.  Seventy-five  cents. 

5.  Winficld  R.  Sheehan. 


Building  in  Toledo 

(Continued   from  Page   3) 

in  town,  situated  in  a  business  center 
out  of  the  downtown  section  and 
considered  the  best  "money"  house 
in  town. 

The  Fleischmans  also  operate  a  sec- 
ond run  house  on  the  same  block  as 
the  World  and  buy  and  book  for  the 
Ohio.  The  downtown  theater  pro- 
jected by  Publix  has  not  yet  reached 
the  "blue  print"  stage  although  an- 
nouncement was  made  several  months 
ago  that  ground  would  be  broken 
in  the  spring.  The  downtown  situa- 
tion here  is  anything  but  roseate  and 
few  have  ventured  past  announced  in- 
tention of  building.  Toledo  takes 
first  rank,  per  capita,  among  home 
owners  of  the  country  and  is  known 
as  a  one-industry  town,  the  home 
of  the  Willys  Overland  automobile 
plant. 


"Blue"  Battle  in  Cleveland  Suburb 
Cleveland — Attempts  of  a  "blue" 
group  to  close  grocery  stores  in  Cleve- 
land Heights  on  Sunday,  brings 
threats  from  the  grocers  to  force  all 
drug  stores,  theaters,  street  car  lines, 
gasoline  stations,  etc.,  to  close  on  the 
Sabbath. 


CAMERAMEN 

List  your  name  in  new  leaflet  of 
reputable  cameramen  and  indus- 
trial film  makers  to  whom 
prospects  may  be  referred.  No 
cost  of  any  kind,  simply  send  in 
the  data. 


Bureau  of  Commercial  Economics 

1108-16thSt  N.W.  Washington,  D.C 


Schools,  Churches  and  Clubs 

using  Motion  Pictures  Should  Subscribe  for 

THE  EDUCATIONAL  SCREEN 

and  keep  up-to-date  with  the 
new  films  and  new  equipment 

"1001     FILMS"     (Fourth  Edition) 

Complete  reference  booklet,  listing  nearly  3,000  educational  films  given 
at  reduced  rate  with  each  subscription 

$1.50  per  year  -  5  South  Wabash  Ave.,  Chicago,  III. 


Preordained 

" —  the  final  result  of  the  motion  picture 
on  the  screen  was  preordained  from  the 
day  that  Edison  got  his  first  sample  of 
Eastman  film."* 

That  was  in  1889.  And  today  the  film 
that  made  motion  pictures  practical  is  the 
film  that  makes  the  most  of  the  cinema- 
tographer's  art  and  carries  all  the  quality 
through  to  the  screen — Eastman  Film. 

*Page  209  "A  Million  and  One 
Nights,  the  History  of  the  Motion 
Picture" — by  Terry  Ramsaye. 


EASTMAN  KODAK  COMPANY 

ROCHESTER,  N.  Y. 


HAL  ROACH 


presents 


OUR  GANG 

COMEDIES 


Wouidn  'f  you  be  lucky 


if  only  one  half  of  the  features  you 
show  had  half  of  the  box  office  value 
of  the  "Gangs?" 


Directed  by  Robert  McGowan 
F.  Richard  Jones,  Supervising  Director 


Pafhecomecjy 

TRADE  T  fiajMARr" 


^NEWSPAPER 
o/'FILMDOM 


ALL  THE  NEWS 
ALL  THE  TIME 


VOL.  XL     No.  9 


Monday,  April  11,  1927 


Price  5  Cents 


GAUMONT  TO  LAUNCH 
PUBLIC  MOCK  ISSUE 

New  British   Combination 

Complete  Details  for 

Financing 

London — Details  for  financing  the 
new  Gaumont  British  Picture  Corp., 
which  represents  a  merger  of  leading 
renters,  are  completed.  The  capitali- 
zation was  registered  at  £2,500,000 — 
nearly  $12,500,000.  A  stock  issue  will 
be  offered  the  public,  consisting  of 
1,000,000  7y2  per  cent  cumulative  pre- 
ferred shares  of  £1  each,  and  100,000 
ordinary  shares  of  10s.  each,  the  or- 
dinary shares  to  be  available  only 
to  those  applying  for  preferred.  The 
total  stock  for  public  consumption 
represents  close  to  $5,250,000.  In 
addition,  there  will  be  a  private  issue 
{Continued  on  page  2) 


REMBUSCH  PLANNING  TO 

BUILDUP  IND.  CIRCUIT 


Indianapolis — Frank  J.  Rembusch 
has  returned  to  the  first  run  field  here, 
where  an  interesting  competitive  sit- 
uation is  expected  to  develop.  He  has 
acquired  the  Colonial  as  the  first  step 
of  an  expansion  program  which  is  to 
result  in  the  building  or  acquisition 
of  a  number  of  Rembusch  houses 
throughout  the  state.  The  Colonial, 
{Continued    on    Page     7) 


Wurtzel   After   Screen   Material 

Sol  Wurtzel,  West  Coast  produc- 
tion manager  for  Fox,  will  return  to 
Hollywood  in  about  ten  days  with 
new  story  material  for  next  year's 
program.  Wurtzel  arrived  in  New 
i'ork  late  last  week,  traveling  by  way 
of    the    Panama    Canal. 

Lew  Seiler,  Tom  Mix's  director, 
Mr.  and  Mrs.  Jack  Ford  and  Mrs. 
Wurtzel  will  be   in  the  return  party. 


Canada's  "  White  List" 

Ottawa — Recognizing  that 
the  motion  picture  is  not  an 
evil  influence  as  charged,  the 
"Canadian  Council  on  Child 
Welfare,"  a  semi-governmental 
agency,  is  issuing  a  "White 
List"  of  approved  pictures  for 
juvenile  audiences.  There  are 
around  100  features  while  five 
Canadian  distributors  of  com- 
edy and  novelty  releases  are 
recommended. 


LESSER  GROUP  PLANS 
100  COASHHEATEfiS 

Levy  to  Curtail  Louisville 

Activities  to  Develop 

California  Chain 

Los  Angeles — In  addition  to  pro- 
ducing under  the  name  of  Master 
Pictures  Corp.,  Sol  Lesser,  Col.  Fred 
Levy  and  Mike  Rosenberg  plan  to 
build  up  a  chain  of  about  100  thea 
ters  in   California. 

This  will  be  done  through  Prin- 
cipal Pictures  Corp.,  headed  for  years 
by  Lesser,  which  will  survey  small 
towns  of  the  state  in  its  expansion 
program.  Houses  will  be  acquired 
or  purchased  in  every  city  or  town 
which  hasn't  "adequate  facilities." 
Particular  attention  will  be  paid  to 
small  towns. 

There  are  already  about  12  houses 

(Continued   on  page   2) 


Classroom  Films 

Rochester,  N.  Y. — The  first  nation- 
wide classroom  experiments  in  vis- 
ual education  will  be  made  this  fall 
in  four  public  schools  in  each  of  12 
cities  of  the  United  States,  througn 
the  cooperation  of  boards  of  educa- 
tion, according  to  announcement 
from  Dr.  Thomas  E.  Finegan,  edu- 
cational director  of  Eastman  Kodak 
Co.  By  September,  1927,  at  least  40 
pictures  for  use  in  the  fourth,  fifth 
(Continued   on   page   2) 


John  Ford  Returns 

John  Ford,  president  of  the  Motion 
Picture  Directors  association,  has  re- 
turned from  Europe,  where  he  did 
some  missionary  work  for  his  organi- 
zation. While  in  Berlin,  he  studied 
production  methods  at  the  Ufa  stu- 
dios. On  his  trip,  he  also  secured  ex- 
teriors for  a  new  Fox  picture,  as  yet 
untitled.  He  will  leave  today  for 
Hollywood,  where  the  interiors  will 
be   made. 


A  Review  of  Reviews 

By  LILIAN   W.  BRENNAN 

One  of  the  loveliest  girls  in  pic- 
tures and  who  gets  the  most  unhappy 
breaks  is  May  McAvoy,  beautiful, 
charming  and  talented  but  producers 
fail  to  recognize  the  fact  that  these 
assets  might  be  put  to  valuable  use 
in  stories  worthy  of  her.  Her  ap- 
pearance in  "Matinee  Ladies"  calls 
forth  this  bit  in  her  defense.  The 
story  gives  her  no  chance  whatever 
(Continued    on    page    6) 


Price  Slash  of  Eastman  Stock 
Threatens  to  Kill  Imports 


Television  Test 

Demonstration  of  television 
between  London  and  New  York 
is  planned  in  the  near  future  by 
John  L.  Baird,  young  British 
inventor,  says  a  copyright  dis- 
patch to  "The  New  York 
Times."  A  special  receiving 
set  has  been  built  for  the  tele- 
phone-radio demonstration)  plan- 
ned. There  is  widespread  in- 
terest in  the  successful  trans- 
mission of  motion  pictures 
from  New  York  to  Washing- 
ton, the  dispatch  states.  Baird 
claims  to  have  established  tele- 
vision across  the  Atlantic  in  a 
private   set. 


KEEN  COMPETITION  EOR 
"NAMt"  ACTS  LOOMING 


Fanchon  &  Marco  and  'Pan' 

Programs  Expected  to 

Cause  Race 

Los  Angeles — Expansion  plans  of 
Fanchon  &  Marco  and  Pantages  pre- 
sages a  race  for  "names"  in  the  vaude- 
ville field.  This,  coupled  with  the 
inroads  being  made  on  acts  by  pic- 
ture house  presentations  throughout 
the  nation  indicates  that  a  highly 
competitive    situation   will    develop. 

Fanchon  &  Marco  is  planning  a  na- 
tionwide presentation  chain  with 
First  National  houses  as  nucleus, 
while  Pantages  is  extending  his  com- 
bination circuit  eastward,  with  New 
(Continued  on  page  2) 


Hold  M.  P.  Salesmen  Luncheon 

A  luncheon  of  the  M.  P.  Salesmen, 
Inc.,  was  held  Saturday  noon  at  the 
Astor,  with  a  representative  attend- 
ance of  representatives  from  all  the 
Greater  New  York  branches  and  ex- 
changes. President  G.  W.  Wolf 
presided,  with  Arthur  James  as  toast- 
master.  Talks  were  given  by  Char- 
les Rosenzweig,  president  of  the  Film 
Club;  William  K.  Howard;  L.  Phil- 
lips, representing  the  Film  Board  of 
Trade,  and  Felix  Feist.  A  letter  from 
Will  Hays  lauding  the  purposes  of 
the  association  was  read. 


New    Rate    Already    Met 

by  Several  Foreign 

Distributors 

Reduction  in  the  price  of  raw 
stock  by  Eastman  Kodak  Company, 
effective  today,  will  practically  kill 
the  importation  of  raw  stock,  it  is 
believed  by  raw  stock  distributors. 
This  is  because  of  the  fact  that  the 
duty  on  raw  stock  is  40  cents  per  100 
feet,  which  will  force  their  price  for 
positive  stock  down  to  85  cents  a 
100  feet  if  they  meet  the  Eastman 
prices. 

Under  the  new  schedule,  the  East- 
man company  is  reducing  positive 
stock  from  one  and  one-half  cents  per 
foot  to  1  and  one-quarter  cents,  and 
the  news  stock  from  1  and  three- 
tenth  cents  per  foot  to  one  cent. 
Eastman  has  not  reduced  the  price 
for  the  Canadian  market,  and  it  is 
probable  that  the  price  for  the  export 
foreign  market  will  remain  un- 
changed. 

Statements  from  executives  of  the 
competitive  companies  show  a  dispo- 
(Continued  on  page  2) 


Jacksonville  Active 

Jacksonville,  Fla.  —  The  Florida, 
Publix's  $1,500,000  theater,  opened 
last  Friday.  Frank  Lloyd,  manager 
of  the  Olympia  at  Miami,  was  as- 
signed to  the  Florida  as  manager  for 
the  opening,  pending  the  recovery  of 
Guy  A.  Kenimer,  who  is  seriously 
ill  at  his  home  with  pneumonia. 

The  E.  J.  Spark's  Enterprises,  Inc., 
have  awarded  a  contract  to  the  Ar- 
nold Construction  Co.  of  West  Palm 
(Continued  on  page  2) 


Excluding  Minors 

Campaign  to  keep  minors  un- 
accompanied by  parent  or  guar- 
dian out  of  picture  theaters  in 
Nassau  County,  L.  I.,  has  been 
started  by  District  Attorney 
Elvin  N.  Edwards.  The  chiefs 
of  police  in  all  communities  in 
the  county  have  been  requested 
by  him  to  station  uniformed  pa- 
trolmen at  the  door  of  every 
theater.  Children  unaccompan- 
ied who  may  be  found  in  thea- 
ters will  be  turned  over  to  the 
Children's  Society  and  sum- 
monses issued  for  their  parents. 
District  Attorney  Edwards  says 
his  object  is  to  discourage  the 
custom  of  adult  strangers  tak- 
ing children  into  picture  houses. 


DAILY 


Monday,  April  11,  1927 


o/'FILMDOM 


ML  THE  NEWS 
AllTUE  TIME 


&MW* 


ol.  XL  No.   9      Monday,  April  11,  1927      Price  5  Cents 


JOHN  W.  ALICOATE 


Publisher 


Published  daily  except  Saturday  and  holidays 
at  1650  Broadway,  New  York,  N.  Y.,  and 
copyright  (1927)  by  Wid's  Films  and  Film 
Folk,  Inc.  J.  W.  Alicoate,  President  and 
Publisher;  Maurice  D.  Kauri,  Vice-President 
and  Editor;  Donald  M.  Mersereau,  Treas- 
urer, Business  and  Advertising  Manager; 
Ralph  Wilk,  Traveling  Representative.  En 
tered  as  second  class  matter  May  21,  1918, 
at  the  post-office  at  New  York,  N.  Y. 
under  the  act  of  March  3,  1879.  Terms 
(Postage  free)  United  States,  outside  of 
Greater  New  York,  $10.00  one  year;  6 
months,  $5.00;  3  months,  $3.00  Foreign, 
$15.00.  Subscribers  should  remit  with  order. 
Address  all  communications  to  THE  FILM 
DAILY,  1650  Broadway,  New  York,  N.  Y. 
Phone  Circle  4736-4737-4738-4739.  Cable  ad- 
dress: Filmday,  New  York.  Hollywood, 
California — Harvey  E.  Gausman,  Ambassa- 
dor Hotel:  'Phone,  Drexel  7000  and  Wash- 
ington 9794,  London — Ernest  W.  Fredman, 
The  Film  Renter,  58,  Great  Marlborough  St., 
London,  W.  I.,  Paris — La  Cinematographic 
Francaise,  5,  Rue  Saulnier. 


Financial 


The  usual  Saturday  morning  quiet  greeted 
film  issues.  The  largest  transaction  was  a 
sale  of  3,200  shares  of  Fox  Film  "A",  which 
retained    its    price. 

Quotations 

Am.     Seat.     Vtc...    43Ji     42^     43  500 

*Am.    Seat.    Pfd 46  

*Balaban    &    Katz 62'/2       

*Bal.  &  Katz  Vtc 72'A       

Eastman     Kodak...  143^    143^    143/2  100 

Famous   Players 108        106Ji   108  1,200 

*Fam.    Play.    Pfd 117  

*Fil    mlnspect . .            6  .... 

•First    Nat'l    Pfd 100  

Fox    Film    "A" 58J4      57         57M  3,200 

Fox    Theaters    "A".    20^4      19'4     20J4  500 

Intern'l    Project 9H       

Loew's,    Inc 57'A     56J4      56/2  1,300 

6Metro-Gold.    Pfd 25  Ji       

M.   P.   Cap.   Corp...    13H      12*4      12 yA  1,100 

Pathe    Exch.    "A"..   46         45*4     45^  1,600 

*tParamount    B'way   ..  ..        100J4       

tiRoxy     "A" 34         32  

ttRoxy  Units 38  36  ..  

tRoxy    Common .  .  .  .    \\l/2      11           ••  .... 

Skouras  Bros 42         42         42  .... 

"Stan.   Co.   of   Am 84J4       

Trans-Lux   Screen..      5%       5*i        5*s  300 

*Univ|    Pict.   Pfd 103  

Universal    Pictures.    37         37         37  100 

*  Warner    Pictures 2954       

Warner    Pict.    "A".   29         28J4     29  500 


Eastman  Price  Slash 
Threatens  Imports 

(Continued  from   page    1) 

sition  in  some  instances  to  meet  the 
Eastman  price   reduction. 

Du  Font-Pathe  is  meeting  the  price 
reduction,  and  Ansco  states  that  they 
expect  to  meet  it  also. 

Alfred  Weiss,  president  of  Agfa, 
couid  not  be  reached  for  a  statement, 
as  lie  is  now  at  the  Coast.  On  be- 
half of  Bay  State  Film,  Ross  Coram 
stated  that  his  company  was  holding 
to  the  old  price  of  one  and  one-halt 
cunts  on  positive  stock. 

i-ish-Shurman  have  not  yet  re- 
duced the  price  to  meet  the  Eastman 
cut.  They  are  awaiting  advices  from 
Headquarters  in  Germany  before  tak- 
ing  any   action. 

fhe  prevailing  opinion  among  all 
these  concerns  seemed  to  be  that  un- 
less the  foreign  offices  have  a  large 
amount  of  raw  stock  on  hand,  the 
Eastman  price  cut  will  result  in  prac- 
tical elimination  of  all  importation. 


*   Last    Prices    Quoted     tt    Bid   and  Ask 
**   Philadelphia    Market       t   Bond    Market 


M-G-M    Signs    Polly    Morgan 
Hollywood   —    Pony    Morgan    has 
been    signed    by    M-G-M    to    a    long 
term  contract. 


WILLIAM  E.  LAUER  &  CO. 

Members  N.  Y.  Stock  Exchange 

1560  BROADWAY,   N.  Y.  C. 

W.  AUERBACH,  Manager 

Tel.  Bryant   1780 
Qive  Up  Orders  Accepted 


MAIN  OFFICE 

74  BROADWAY,  N.Y.  C. 

Tel.  Hanover  3350 


Lesser  Group  Plans 
100  Coast  Theaters 

(Continued  from  page   1) 

in  the  circuit,  which  has  been  active 
since  recent  return  of  Lesser  from 
Europe  .  It  is  expected  that  the  chain 
will  be  chief  rival  in  the  state  to  West 
Coast  Theaters,  which  is  in  the  Stan- 
ley-West Coast- First  National  pool. 
Lesser  formerly  was  a  chief  figure 
m  West  Coast. 

Col.  Levy,  whose  theater  interests 
in  the  Louisville  territory  embrace 
around  50  houses,  is  said  to  be  plan- 
ning to  curtail  activities  in  that  field 
in  order  to  devote  time  to  the  ex- 
pansion program  here. 


Keen  Competition  for 
'Name'  Acts  Looming 

(Continued   from   page    1) 

i'ork  as  the  goal  and  houses  in  prin- 
cipal cities   of  the   Atlantic  seaboard. 

Marco  is  en  route  here  after  a  visit 
to  New  York  where  he  is  declared  to 
have  completed  plans  for  the  expan- 
sion of  the  presentation  chain  which 
now  serves  West  Coast  and  North 
American  Theaters.  While  in  New 
Vork,  he  signed  30  new  acts  to  aug- 
ment the  50  units  he  now  has  work- 
ing. 

Pantages,  meanwhile,  is  making  a 
strong  bid  for  headliners  and  is  feat- 
uring pictures  in  the  po';-  of  his 
various  houses  throughout  the  West 
and    Middle    West. 


Governor  Smith  Invited 
Governor  Alfred  E.  Smith,  Mayor 
Walker  and  Aldermanic  President 
Joseph  McKee  have  been  invited  to  at- 
tend the  annual  supper  and  dance  of 
the  Motion  Picture  Studio  Mechanics 
at  the  Hotel  Astor,  April  22.  C.  B. 
De  Mille,  Allan  Dwan.  Gregory  La 
Cava  and  D.  W.  Griffith  are  among 
the  directors  expected  to  attend.  Mu- 
sic will  be  furnished  by  the  F.  Wheel- 
er Wadsworth  orchestra. 


Buy  Three  Vandergrift  Houiei 

Vandergrift,  Pa. — The  Casino  and 
two  other  houses  have  been  bought 
by  Indiana  County  Theaters  Co. 


DON'T  ASK! 

(The  Film  Daily 
Question  Box) 


1.  Who  disposed  of  his  interest  in 
Universal  to  Carl  Laemmle  and  R.  H. 
Cochrane,  in   1920? 

2.  What  investment  does  the  mo- 
tion picture  industry  in  this  country 
represent? 

3.  Can  you  name  five  players  who 
came  to  this  country  from  foreign 
lands  within  recent  years  who  are 
now  well  known  to  the  American 
public? 

4.  What  company  is  the  largest 
and  most  consistent  national  adver- 
tiser in  the  industry? 

5.  Do    you    know    the    title    of    the 
first  feature  known  to  be  brought  to 
the  States  from  Europe? 
(Answers  will  be  found  on  page  6) 


Jacksonville  Active 

(Continued  from   page    1) 

Beach  for  construction  of  a  1,000- 
seat  theater  on  First  St.,  West  Palm 
Beach.  The  theater  is  scheduled  to 
open  Oct.   1. 

A  change  in  management  and  pol- 
icy of  the  Jacksonville  house  of  Pub- 
lix  has  been  announced.  The  Arcade 
has  dropped  to  20  and  40  cents,  the 
Imperial  to  15  and  30  cents.  Charlie 
Milter  goes  to  the  Palace  as  assistant 
to  Jesse  L.  Clark,  succeeding  Al  Four- 
met,  promoted  to  managership  of  the 
Rialto.  Jim  T.  Newman  becomes 
assistant  manager  of   the   Arcade. 


Classroom  Films 

(Continued  from  page  1) 
and  sixth  grades  in  the  study  of  geog- 
raphy, elementary  science  and  hy- 
giene will  be  ready.  These  pictures 
will  be  shown  regularly  in  four  pub- 
lic school  classrooms  in  each  of  the 
following  cities:  Newton,  Mass.;  New 
York  City;  Atlanta;  Winston-Salem, 
N.  C. ;  Detroit;  Chicago;  Kansas 
City;  Lincoln,  Nebraska;  Denver, 
Oakland;   San  Diego,  and  Rochester. 


De  Mille  and  Party  Here 
Cecil  B.  De  Mille  arrived  in  New 
York  yesterday  for  the  opening  of 
"The  King  of  Kings."  Accompany- 
ing him  were:  Mrs.  De  Mille  and 
daughter,  Cecilia,  William  Sistrom, 
general  manager  of  the  De  Mille- 
Metropolitan  studios,  Jeanie  Mac- 
Pherson,  who  wrote  the  story  for 
"The  King  of  Kings,"  and  her  moth- 
er, Mrs.  E.  Claire  O'Neill,  Mrs.  E.  K. 
Adams,  who  is  in  charge  of  Mr.  De 
Mille's  story  department,  Lydell 
Pack,  Ann  Bauchens  and  A.  D.  Ber- 
wanger. 


AMERICAN    AND  FOREIGN  DISTRIBUTORS 
OF  QUALITY  MOTION    PICTURES 


701    SEVENTH    AVE.   NEW  YORK    BRYANT  6355 


Gaumont  to  Launch 
Public  Stock  Issue 

(Continued   from   page    1) 

of  £800,000  ($4,000,000)  6J4  per  cent 
debenture  stock. 

Those  renters  included  in  the  new 
combination  include  the  Gaumont  Co., 
Ltd.;  ideal  Films,  Ltd.;  W.  &  F. 
Film  Service,  Ltd.,  and  C.  &  M.  Pro- 
ductions, Ltd.  Several  theaters  have 
already  been  acquired  in  London  and 
many  more  will  be  added. 

The  first  board  of  directors  has 
been  elected.  It  has  three  members, 
Lol.  A.  C.  Bromhead,  formerly  presi- 
dent of  Gaumont,  chairman;  Regi- 
nald C-  Bromhead  and  Col.  Henry 
Micklem. 

In  announcing  the  flotation  of 
stock,  the  company  states  the  prefer- 
ence shares  confer  the  right  to  a 
fixed  cumulative  preferential  dividend 
of  734  per  cent  per  annum,  and  in 
a  winding-up,  rank  first  for  return 
of  capital  and  arrears  of  dividends, 
out  they  carry  no  further  right  to 
participate  in  profits  or  assets.  Each 
share  confers  one  vote,  but  prefer- 
ence shareholders  may  vote  only  un- 
der  special   circumstances. 


Denny    Title    Chosen 

"Good  Morning,  Judge"  is  the  title 
chosen  for  the  original  by  Peter  Mil- 
ne and  Philip  Hum  in  which  Regi- 
nald   Denny   is    to   star. 


Fire  at  Universal  City 

Hollywood — Fire  at  Universal  City 
last  Friday  caused  damage  amount- 
ing to  $20,000,  destroying  a  two-story 
building  containing  four  cutting 
rooms  and   a   quantity  of   film. 


Maurice  Safier  Back 

Maurice  Safier,  head  of  the  extend- 
ed run  department  of  Warners,  has 
returned  from  a  three  weeks'  trip  in 
the   Middle   West. 


Edgar    Wallach    Managing    Colony 

Edgar    Wallach    is    now    managing 
the  Colony,  succeeding  Joe   Marks. 


QUALITY    PRINTS 
Titles  and  Negative  Developing 

Release  Printing 

U.    S.    Film    Laboratories,    Inc. 

Hudson  Heights,  N.  J. 

Palisades    3678 


John  D.Tippett,  Inc. 

^■■"tL^-IJ-  urn     MJi^n"  .1  ..J,  . mj^s—^siwi^bs^ 

Raw  Stock 

Negative  and  Positive 

All  Colors 


1540  Broadway 
New  York  City 


6040  Sunset  Blvd. 
Hollywood,   Calif. 


■  ■>■«>>••■■••><* 


KEEP  THIS 
METRO-GOLDWYN 

MAYER  AD 

IN 

YOUR  FILES! 

— it  contains  a 


few  advance 
■  prophesies  on 

ROOKIES 

WE'VE  got  a  comedy  called  "Rookies." 
WE  make  the  statement  now: 

(Keep  this  in  your  files!) 

"ROOKIES"  is  the  funniest  picture  ever  made! 
IT  is  unquestionably  the  Greatest  Comedy 
OF  all  time! 

(Keep  this  in  your  files!) 

THE  limelight  of  history  which  once  blazed 
ON  "Tillie's  Punctured  Romance,"  "Shoulder  Arms," 
"CHARLEY'S  Aunt,"  "The  Kid"  and  others.... 
NOW  shines  on  "Rookies,"  greatest  of  all! 
KARL  Dane  and  George  K.  Arthur  will  become 
THE  screen's  leading  comedy  team. 
"ROOKIES"  will  make  a  fortune  at  box-offices! 

KEEP  THIS  AD  IN  YOUR  FILES! 


KARL  DANE 
GEO.  K.  ARTHUR 

in  a 

Sam  Wood  Production 

with  MARCEL1NE  DAY 

Story  by  Byron  Morgan 

Titles  by  Joe  Farnham 

directed  by  SAM  WOOD 


The  Champion! 

Which  would  you  rather  have 
for  a  personal  appearance  in  your 
house,  the  Champion  himself  or 
his  challengers?  The  conqueror 
with  a  record  or  the  Tom,  Dick 
and  Harrys  who  brag  that  they 
can  lick  him? 

If  mere  claims  brought  champi- 
onships, a  flyweight  could  have 
Tunney's  crown. 

A  champion  doesn't  just  happen. 

He  becomes  one  on  per- 
formance. 

It's  the  champion  that  draws  the 
big  gates  at  fabulous  prices.  It's 
the  champion's  name  that  is  on 
everyone's  lips.  It's  the  champion 
that  people  want,  that  multitudes 
fight  to  see. 

Pathe  News  didn't  get  the 


championship  by  claiming  it  but 
by  earning  it. 

For  sixteen  years  it  has  been  on 
the  very  top  of  the  motion  picture 
heap,  and  by  the  grace  of  God, 
hard  work  and  brain  power  it's 
going  to  stay  there. 

It's  easy  to  claim;  but  to  expect 
something  bigger  and  better  in 
news  reels  over  night  is  akin  to 
expecting  babies  to  be  born  16 
years  old,  equipped  with  a  college 
education. 

When  you  book  the  Pathe  News  you  're 
getting  a  news  reel,  with  a  name  that's 
worth  millions  of  dollars  to  the  ex- 
hibitors of  the  United  States. 

Elmer  Pearson 

Vice  President  and  Qeneral  Manager 

Pathe  Exchange,  Inc. 


THE 


-SGtl 


DAILY 


Monday,  April  11,  1927 


On  Broadway 


Astor — "The    Big    Parade" 

Broadway — Keith    Komedy    Karnivat    Week 

Cameo — "Monte   Cristo" 

Capitol — "Frisco   Sally   Levy" 

Cohan-    "The    Hough    Riders" 

Colony — "Matinee    Ladies" 

Criterion — "Beau    Geste" 

Embassy — "Slide,    Kelly,    Slide" 

Harris      "What    Price   Glory" 

Hippodrome — "The   Sea   Tiger" 

Loew's  New  York — Today.  "Evening  Clothes" 
Tuesday,  "Slums  off  Berlin"  and  "Spuds"  ; 
Wednesday,  "What  Every  Givl  Should 
Know";  Thursday.  "The  Broken  (late": 
Friday,  "Eyes  of  Totem"  and  "Maid 
Fists";  Saturday,  "High  Hat";  Sunday. 
"Quaranitned    Rivals". 

Mark  Strand — "The  Notorious  Lady" 

Paramount — "Afraid    to    Love" 

Rialto — "Metropolis" 

Rivoli — "Old    Ironsides" 

Roxy — "White  Gold" 

Warners — "When   a    Man    Loves" 

Brooklyn   Mark  Strand — "The  Beloved    Rogue'' 


Form  Richmond  Employes'  Assn. 
Richmond.  Va.  —  The  Richmond 
Theatrical  Employes'  Assn.  has  heen 
organized  with  2flf)  members.  George 
H.  Gross  is  president.  The  by-laws 
emphasize  the  social  and  beneficial 
purposes  of  the  society.  Employes 
of  all  the  city's  theaters,  including 
stage  hands,  musicians,  office  staffs, 
ushers,  etc.,  will  be  invited  to  join. 
The  idea  was  sponsored  by  Harry 
Bernstein,  general  manager  in  Vir- 
ginia   for    Wilmer    &    Vincent. 

Uncover  "Fake"  School 

Florence,  Italy — Four  directors  of  a 
fake  motion  picture  school  have  been 
arrested,  after  complaints  by  voting 
Italians  who  were  promised  Valen- 
tino careers. 


Filmdom's  Recognized 
Book  of  Reference 


Free  to 

FILM  DAILY 

Subscribers 


The  Broadway  Parade 

THE  WARNERS  have  changed  the  Broadway  long  run  line-up,  taking  "Don 
Juan"  from  the  Warners  and  putting  "When  A  Man  Loves"  in  its  place.  The 
Selwyn,  which  has  housed  the  latter  since  Feb.  3,  will  revert  to  its  old  "legit" 
policy.  The  termination  of  the  "Don  Juan"  run  at  Warners  brings  to  a  close  the 
second  current  longest  run  on  Broadway.  The  picture  had  its  premiere  August 
6.    1926. 

Picture  Distributor     Theater  Opening  Date 

"The    Big    Parade" M-G-M  Astor  Nov.  19,    1925 

"Beau    Geste"     Famous  Criterion  Aug.  26 

"What    Price    Glory"    Fox  Harris  Nov.  24 

"Old    Ironsides"    Famous  Rivoli  Dec.  6 

"When    a    Man    Loves" 

and    Vitaphone     Warners  Warners  Feb.  3.   1927 

"Metropolis"      Famous  Rialto  Mar.  5 

"The    Rough    Riders"    ....Famous  Cohan  Mar.  16 

"Slide.    Kelly.    Slide"    M-G-M  Embassy  Mar.  22 


DAILY  TIPS  WWCU  MEAN  0OUA0S  FOB  SHOWMEN 


"It" 

(Paramount) 

A  candy  by  the  brand  name  of 
"Mr.  It"  had  an  extra  wrapper  about 
it  in  the  form  of  a  herald.  Adver- 
tising the  picture.  A  tie-up  with  the 
candy  manufacturer  got  a  novel  dis- 
tribution which  added  to  the  effec- 
tiveness of  the  herald  advertising. 
The  wrapped  candy  was  dropped 
from  an  aeroplane  flying  low  over 
the  main  street  of  the  city.  This 
stunt  was  well  advertised  by  the 
candy  manufacturer  and  the  crowds 
were  on  the  main  street  long  before 
the  scheduled  flying  of  the  plane. — 
F.   J.    Miller.    Imperial,    Augusta,   Ga. 


"McFadden's  Flats" 
(First  NatT) 

Sent  special  cards  to  all  barber 
shops  calling  attention  to  amusing 
tonsorial  sequences  in  picture.  Let- 
ters were  sent  out  to  officials  of  var- 
ious building  crafts.  Some  comedy 
want  ads  were  run  in  the  three  pa- 
pers. A  special  section  was  put  out 
by  one  of  the  papers  on  apartment 
houses,  building  materials,  house  fur- 
nishings, etc.  We  had  a  special  birth- 
day party  for  the  children  of  the  city 
whose  birthday  came  in  that  month. 
— H.  B.  Watts.  Rialto,  Omaha. 


"Valencia" 
(M-G-M) 
Gave  away  50  copies  of  sheet  mu- 
sic on  "Valencia."  The  sheet  music 
was  given  tr>  the  first  50  women  pur- 
chasing admission  tickets  to  the  first 
matinee.  One  hour  before  show 
opened.  130  were  gathered  around  the 
box  office  window  eager  to  be  one 
of  the  first  50. — Montague  Salmon. 
Rialto,  Macon,  Ga. 


ANSWERS 

(The  Film  Daily 
Question  Box) 


1.  P.  A.  Powers. 

2.  $1,500,000,000 

3.  Emil   Jannings,    Greta   Nissen, 
Pola  Negri,  Lya  de  Putti,  Karl  Dane. 

4.  Famous  Players. 

5.  "The  Passion  Play",  brought  to 
this  country  in  1907  by  Pathe 


Betty  Hilburn  to  Coast 

Betty  Hilburn,  who  has  appeared  in 
D.  W.  Griffith  and  Ralph  Ince  pro- 
ductions,  has   arrived   on   the    Coast 


Pauline  Ettinger  Arrives 

Pauline  F.ttingcr.  secretary  tn  Ralph 
Block,  editor-in-chief  at  the  Para- 
mount Long  Island  studio,  has  ar- 
rived in  Hollywood.  She  will  continue 
as  secretary  to  Block,  who  was  trans 
ferred  to  the  Famous  studio,  on  the 
Coast 


Fitzgerald  Improving  Idle  Hour 

Hyannis,  Mass. — William  L.  Fitz- 
gerald has  closed  the  Idle  Hour  for 
a  few  days  while  extensive  alterations 
and  improvements  are  being  made. 


A  Review  of  Reviews 

(Continued  from   pane   1) 

to  strengthen  her  following.  The  pic- 
ture, like  many  other  obviously  com- 
mercial propositions  on  current  re- 
lease schedules,  caters  to  the  crowd 
that  revels  in  a  jazz  showing  of  the 
anti-Volstead  order.  "Women  Love 
Diamonds"  is  another  of  the  same  or- 
der. 

The  keen  disappointment  of  "Casey 
at  the  Bat"  turns  the  tide  of  thought 
in  another  direction  of  what  is  the 
failure  of  producers  to  "cash  in" 
when  they  really  have  good  material 
in  hand.  There  was  a  chance  here 
to  make  one  of  the  finest  comedies 
of  the  season.  With  Wallace  Beery 
it  manages  to  be  moderately  amusing 
but  the  big,  steady  laughs  are  among 
the  missing.  "See  You  in  Jail",  with 
Jack  Mulhall  doing  a  stretch  for  a 
millionaire  and  being  well  paid  for 
it,  contains  a  minimum  amount  of 
laughs. 

Other  films  of  the  week  are  "The 
Life  of  an  Actress",  a  fair  program 
picture  with  Barbara  Bedford;  "Red 
Clav"  with  William  Desmond;  "The 
Ridin'  Rowdy",  a  Buffalo  Bill,  Jr. 
western  and  "The  Price  of  Honor", 
one  of  those  last  minute  reprieve  af- 
fairs that  save  the  innocent  hero  from 
the   chair. 


Poincare   Interested 

pa,js — The  Premier.  M.  Poincaire.  has 
consented  to  appear  in  certain  parts  of  the 
film  soon  to  he  produced  depicting  the  life  nf 
Fr>an  of  Arc.  A  suitable  person  for  tie 
name  part  is  now  being  sought. 


H"fM^H.|lliHilflWMllU-HtlMI  1.1 


BUILD  BUSINESS 

l-H-ll-m-HMrl-l-M  H-Hti  1,1'TTTTTrj  !  1  i  1 


P 


Because  they  are  the 

BEST 


and 


ONLY 

Trailers  with  Actual 

Scenes  from  Each 

Picture. 


NATIONAL  SCREEN  SERVICE,  Inc. 

Distributing  throughout  the  United  States  from 

CHICAGO  -    NEW  YORK  -   LOS  ANGELES 


845  S.  Wabash  Ave.        130  West  46th  St. 


1922  S.  Vermont  Ave 


THE 


Monday,  April  11,  1927 


DAILY 


Theater  Changes 


Official  changes  in  exhibition  an 
reported  by  tne  hum  Boarua  of 
Trade.  The  reports  which  follow 
cover  February. 

MONTANA 
Changes  in  ownership 

Cut  Bank — iLiecmc.  bold  to  Geo.  Brewer- 
ton   by    Edith    Cavitt. 

Ekalaka — Playhouse.  Sold  to  W.  J.  Ham- 
mel   by    lien   H.    Steigelmeir. 

Missouli — Kiaitu.  Sum  >u  Simon  Taylui  Cir- 
cuit    by     (juy     Hazelton. 

Richey — Men  s  Club,  sold  to  A.  C.  Paulson 
by    Richey    Legion    Corp. 


NEBRASKA 
New  Theaters 

Gothenburg — Sun. 

Ke-openings 

Moor  eh  eld — Rex. 
Salem — community. 

Changes  in  Ownership 

Brunswick — White's.      Sold    to    Bertha    Purdy 

by    Mrs.    White. 
Fairfield — Orpheum.        Sold      to      Nevans      & 

Glass   by   Mr.   Overturf. 
Falls    City — Geliling    Opera    House.      Sold    to 

G.    L.    King    by    Leon    Richardson. 
Farwell — Sun.      Sold    to    G.    A.    Dilla    by    Ed 

Juel. 
HolDrook — Lyric.      Sold    to    J.    W.    Davis    by 

llieo.    Sparks. 
Laurel — Auditorium.      Sold    to    A.    M.    Leitch 

by    F.    W.    Larson. 
Litchfield — Star.      Sold  to   E.   P.   Kennedy   by 

C    i-.    Ueen. 
Uplan.. — Kex.       Sold     to     E.     A.     Larson    by 

Woik    &   liutenschoen. 
Wilcox — Gay.       Sold    to    Berggren     Bros,    by 

Ralph    Johnson. 

Closings 

Blooming  ton —  Colonial. 
Carroll — star. 
Dunning — -viovie. 
Eldoiauo —  community. 
henuerson — Movie. 
Leoanon — community, 
lvmlerton — jUovie. 
Monroe — Movie. 
Ohiowa — Movie. 
Rosemont — Opera     House. 
Sargent- — Movie. 
Spring  view — Movie. 
Stocknam — Movie. 
Sumner — Star. 


NEVADA 
Changes  in  Ownership 

Panaca — The    Panaca.      Sold   to  J .   A.    Wads- 
worth   by   Geo.    Wadsworth. 


NEW  JERSEY 
Openings 

Maplewood — The   Maplewood. 
Tenafiy — Bergen. 

1  heaters  Planned  or  Under  Construction 
Asbury    Park — Mayfair. 
Bayonne.      (.Unnamed.) 
Bergenfield.      (Unnamed.) 
Bound    Brook — The    Brook. 
Chrome.      (Unnamed.) 
Elmora — The    Elmora. 
Huntington.       (Unnamed.) 
Lodi.       (Unnamed.) 
Maplewood — The    Maplewood. 
Newark — Fox's. 
Perth   Amboy.      (Unnamed.) 
Red    Bank — Carlton. 
Rutherford.       (Unnamed.) 
South    River.       (Unnamed.) 
Woodbridge — The    Woodbridge. 

Changes  in  Ownership 

Cape  May  Court  House — Grand  (formerly 
Spectatorium.)  Sold  to  Harry  Boker  by 
Hunts   Theaters. 

Ocean  City — Strand.  Sold  to  Chester  &  Sut- 
ton  by    R.    E.    Bourgeois. 

Closings 

Arlington — The    Arlington. 

Mlville— Alpha. 

.  ;>nd    Brook — Palace. 
>Aiiton — Strand. 
Canton — Strand. 
Cranford — The    Cranford. 
East    Orange — Lyceum. 
Elizabeth — Lyric. 

Victory. 
Englewood — Plaza. 
Irvington — City. 
Jersey   City — Lyric. 
Lake    Hopatcong — Alamac    Hotel. 
Lyndhurst — The    Lyndhurtt. 


Rembusch  Planning  to 
Build  Up  Ind.  Circuit 

(.Continued   from    page    1) 

which  has  been  dark  for  some  time, 
eropens  Easter  Sunday. 

Earl  Cunningham,  former  Famous 
exploiteer  and  manager  of  Zaring's 
cgyptian,  has  been  engaged  as  gen- 
eral manager  of  the  Kembusch  cir- 
cuit. With  Remtrusch,  he  will  sur- 
vey various  cities  ot  the  state  where 
riembusch  is  considering  purchase  or 
juilding  of  theaters. 

Rembusch  has  just  resigned  the 
presidency  of  the  state  exhibitor  asso- 
ciation to  devote  his  time  to  expan- 
sion of  his  theater  circuit.  While  a 
member  of  the  new  association,  As- 
sociated Theater  Owners  of  Indiana, 
Rembusch  does  not  intend  to  hold  of- 
fice or  assume  any  position  which 
will  necessitate  slighting  of  his  thea- 
ter activities.  He  has  been  identi- 
fied with  organization  work  for  the 
last  18  years,  during  which  he  has 
been  known  as  "the  stormy  petrel  of 
Indiana. 

With  the  Colonial  as  nucleus,  Rem- 
busch will  build  up  a  formidable  cir- 
cuit, it  is  stated.  He  now  lias  three 
houses  here  ,two  at  Columbus,  and 
houses  at  Shelbyville,  Terre  Haute  and 
(jreenfield. 


Dan   Daugherty   111 

Dan  Daugherty,  Fox  publicity  di- 
rector, is  home  ill  with  tonsilitis  and 
the  grippe.  He  will  be  confined  to 
bed  tor  several  days. 


Equipment  Notes 


New  Department  for  Supply  Co. 

Atlanta — National  Theater  Supply 
Co.  this  week  announces  the  estab- 
lishment of  a  new  department — that 
of  scenery,  draperies  and  floor  cov- 
erings, with  Joe  Shear  in  charge. 

Shear,  who  has  been  connected  with 
Lee  Lask  Studios  for  about  ten  years 
as  Southern  representative,  has  re- 
signed his  position  with  that  com- 
pany and  has  already  taken  up  his 
new  duties  with  National.  In  addi- 
tion to  the  Southeastern  states,  he 
will  operate  in  Texas,  Oklahoma  and 
Arkansas. 

In  announcing  the  establishment  of 
the  department  of  scenery,  draperies 
and  floor  coverings,  Oscar  S.  Old- 
now,  vice-president  of  National  The- 
ater Supply  Company,  at  the  local 
branch,  stated  that  with  its  extensive 
engineering  and  survey  department  in 
Chicago,  the  company  is  now  pre- 
pared to  offer  exhibitors  and  theater 
owners  a  service  which  embraces 
every  part  of  a  theater,  except  the 
walls   and   roof. 


McKnight  Has  Montana  House 

Portland,  Mont — W.  D.  McKnight, 
lormer  assistant  manager  of  the  Mar- 
low,  Helena,  has  become  manager  of 
the  Egyptian  at  Union  Ave.  and  Rus- 
sell   St. 


Notice ! 

We  have  fully  protected  by  copyright  and  otherwise 

"NOTHING  TO  WEAR" 
"  MY  WIFE'S   RELATIONS" 
"THE  ADVENTURESS" 

Do  not  be  confused  by  any  other  company  announcing 
these  titles. 

Watch  Columbia  and  "The  Perfect  Thirty" 
in  1927-1928 


COLUMBIA  PICTURES  CORPORATION 


1600  Broadway 


New  York  City 


SHORT    TALKS 

ON 
SHORT  FEATURES 

— Proven 
Value 


You  are  thinking  pretty  hard 
right  now  about  what  pictures 
you  are  going  to  buy  for  next 
season.  It  won't  be  long  now  till 
the  salesmen  are  asking  you  to 
put  your  name  on  the  dotted 
line.  And  there  is  one  big 
thought  that  I  believe  you  will 
have  in  mind  the  same  as  I  have 
it  in  mind.  When  you  come  to 
signing  on  that  dotted  line  you 
will  want  to  be  buying  product 
of  proven  value.  No  guess 
work.    You  want  proof! 

Among  all  the  big  companies 
that  will  be  selling  short  sub- 
jects for  next  season,  Educa- 
tional  is  the  only  true  specialist, 
the  only  one  whose  sole  interest 
is  in  giving  you  the  best  in  one 
and  two-reel  pictures,  and  in 
backing  them  up  with  service 
that  makes  them  of  the  greatest 
value  to  your  box-office. 

For  seven  years  this  has  been 
our  only  aim.  Seven  years  of 
specialized  experience.  And 
every  year  a  bigger  number  of 
exhibitors  have  played  Educa- 
tional  Pictures.  Why?  For  only 
one  reason.  Because  they  have 
made  money  for  these  showmen. 
There  is  no  guess  work  about 
Educational  Pictures.  They  are 
the  product  of  specialists — a 
product  of  proven  value. 


President 

EDUCATIONAL 
FILM   EXCHANGES,  Inc. 


'THE  SPICE  OF  THE  PROGRAM" 


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Co^:atr\ng 


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B^2de<l  Edge's 

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Joseph  M.  Schenck 
C  OJST  S  TAN  C  E 

TXlMADGE 

uAAtnomo  MORENO 

SCJ$EN  STOIOf  BY     •      •  WALLACE  SNITCH 

CiMARSHAH  ^nAN?"^^ 


started 

on  the  greatest  whirlwind 
clean-Op  of  her  career. 

Ifyad  show  size  Hood  snow 
prices  attne  bax-( 


but  First  National  will  give  it  to  you  direct  for 
sensational  runs  at  your  own  regular  admission. 

You  get  all  the  gravy  —  and  if  Bridgeport,  can  g  t 
$1.50  top  it  means  record  business  everywhere. 


One  of  die  sensational  IFI RST  NATIONALS  H 


Tuesday,  April  12,  1927 


< 


£>cpMt-Q-G4am& 

DAILY  TIPS  WHO  MEAN  DOUABS  FOB  SUOWMEN 


"Casey  at  the  Bat" 
(Paramount) 

The  Washington  American  League 
baseball  team  were  invited  as  the 
guests  of  the  Monday  evening  per 
formance.  A  box  on  the  sports  page 
resulted  from  the  theater  party.  Sev- 
eral banners  were  posted  in  the  ball 
park  where  the  Washington  team  is 
in  training  and  where  they  play  ex- 
hibition games. — J.  B.  Caroll,  Tampa, 
Tampa,    Fla. 


"The    Fire    Brigade" 
(M-G-M) 

Lobby  display  consisted  of  an  old 
hand  reel  which  had  been  used  in 
Anniston  40  years  ago,  together  with 
a  three  sheet  cut-out,  photos,  fire- 
men's helmets,  and  extinguishers. 
The  old  hand  reel  was  taken  out  of 
the  lobby  long  enough  to  participate 
in  a  parade,  which  was  staged  prior 
to  opening.  Two  fire  trucks,  heavily 
bannered  with  signs  advertising  the 
picture,  were  also  used  in  parade. 
A  local  insurance  company  ran  an 
ad  on  the  picture,  mailed  out  200 
heralds,  and  also  distributed  l,00.i 
hand  bills — all  without  cost  to  thea- 
ter.— T.  Y.  Walker,  Noble,  Anniston, 
Ala. 


"It" 


$645,101  FOXTHEATEIB 
NET  EOR  LAST  YEAR 


First  annual  report  of  the  Fox  The- 
aters Corp.  for  the  year  ended  Oct. 
31,  1926,  shows  a  net  profit  of  $654,- 
101,  after  charges  and  Federal  taxes. 
It  indicates  earnings  of  72  cents  a 
share,  after  all  taxes,  depreciation, 
etc.,  and  a  book  value  in  excess  of 
$24  a  share  on  the  total  900,000  shares 
(.Continued    on    page    6) 


A  Wall  Street  Slant 

Merger  of  Pathe,  P.D.C. 
Keith-Albee  and  Orpheum  wil. 
bs  announced  this  week,  a  Wall 
Street  report  declares  accord- 
ing to  "The  New  York  Amer- 
ican." 

"As  stock  control  of  Or- 
pheum is  now  lodged  in  New 
England  and  the  shares  listed 
here,  the  latter  may  not  go  into 
the  combine  at  this  time,"  the 
newspaper  states. 

Another  report  current  in  the 
financial  district  was  that  Fa- 
mous, Loew,  Stanley,  First  Na- 
tional, which  is  controlled  by 
the  Stanley  interests,  and  United 
Artists  have  entered  into  a  gen- 
tlemen's agreement  for  the  dis- 
tribution of  films  all  over  the 
world.  This  agreement  will  not 
come  in  contact  with  the  Sher- 
man anti-trust  law,  and  em- 
braces all  of  the  activities  of 
the  big  distributors,  it  is  re- 
ported. 


ML  THE  NEWS 
ALL  THE  TIME 


Tuesday,  April  12,  1927 


Price  5  Cents 


piPMENT  ASSOCIATION 
TO  HOLD  MEETING  HERE 


Britain  Levies  Emergency  Tax 

London — Motion  pictures  are  to  be  taxed  along  with 
other  commodities  to  help  meet  the  deficit  of  the  fiscal  year. 
Winston  Churchill,  Chancellor  of  the  Exchequer,  in  making 
the  announcement  before  the  House  of  Commons  yester- 
day, stated  that  certain  imported  films  are  to  be  taxed  im- 
mediately. The  scope  of  this  emergency  tax  provision  was 
not  given  in  detail.    The  tax  goes  into  effect  today. 


At  the  hour  of  going1  to  press,  additional  information 
was  still  awaited  from  London. 


New  York  City  has  been  selected 
for  the  annual  meeting  of  the  The- 
ater Equipment  Ass'n.,  which  will 
be  held  in  July.  Irving  Samuels  and 
J.  C.  Kroesen  recommended  the  city 
to  directors  who  acted  favorably  up- 
on their  suggestion. 

At  the  last  meeting,  Mary  O'Neill 
was  appointed  secretary  of  the  asso- 
(Continued    on    page    7) 


Amendments  Sought 

Two  amendments  to  the  constitu- 
tion of  the  M.  P.  T.  O.  A.  are  to  be 
proposed  at  the  Columbia  convention 
June  7,  8  and  9.  One  is  to  change 
the  procedure  in  election  of  directors, 
while  the  other  concerns  amendment 
of  the  constitution. 

There  are  30  members  to  be  elect- 
ed and  the  proposed  amendment  pro- 

(Continued    on    page    6) 


E.  K.  Net  $19,860,634 

Net  profit  of  the  Eastman  Kodak- 
Co.  shown  in  its  annual  report  for  the 
year  ended  Dec.  31,  1926  is  $19,860,- 
634  after  all  deductions,  as  compared 
with  $18,467,113  earned  in  the  pre- 
ceding year. 

The  1926  profits  were  equivalent, 
after     allowing    for    preferred     divi- 

(Continued    on    page    3) 


New  Service  Starts 

With  its  press  sheet  for  "The 
Tender  Hour,"  First  National  begins 
its  new  department  of  exhibitor  ser- 
vice —  institutional  advertisements. 
These  ads,  which  will  be  a  feature  of 
each  press  sheet,  are  designed  to  sell 
the  theater,  as  well  as  the  current 
picture,  to  the  public. 


THREE  FIRMS  DICKER 
ON  PHONOFILM  DEAL 


SO  THEATERS  IN  NEXT 
YEAR  GOAL  Of  SWITOWS 


Three  leading  companies  are  dick- 
ering for  the  DeForest  Phonofilm  fol- 
lowing launching  of  its  program  for 
the  sale  of  instruments  throughout  the 
United  States.  Meanwhile,  the  com- 
pany is  continuing  its  activity  carry- 
ing out  the  campaign  mapped  by  Dr. 
(Continued    on    Page    7) 


Dispute  Settled 

Minneapolis — Difficulties  with  the 
operator's  union  over  a  scale  for  Vita- 
phone  operators  have  been  ironed 
out.  The  scale  agreed  upon  is  $62.50 
per  week  and  a  two-man  shift.  This 
will  enable  an  operator  working  until 
11  p.  m.  to  earn  $150  a  week. 

The  union  had  demanded  $100  a 
week  with  two  shifts  of  three  men 
each.  The  demand  held  up  opening 
of  the  Vitaphone  at  the  State.  The 
Vitaphone  opened  at  the  Capitol,  St. 
Paul,  two  weeks  ago. 


Contract  Extended 

Contract  has  been  signed  by  Joe 
Brandt  of  Columbia  and  William 
Underwood  of  Liberty-Specialty 
Films  Distributing  Corp.  for  con 
tinued  distribution  of  Columbia  pro- 
duct in  Charlotte,  N.  C. ;  Atlanta. 
Memphis,  New  Orleans,  Dallas  and 
Oklahoma  City. 


Premiere  Set 

Preparations  are  completed  for  the 
world  premiere  of  "The  King  of 
Kings"  at  the  Gaiety  on  April  19. 
The  DeMille  party  arrived  from  the 
Coast  Saturday.  The  work  of  re- 
modeling the  Gaiety  is  in  charge  of 
Hugo  Riesenfeld  and  John  Wenger. 
Riesenfeld  will  be  in  charge  of  pre- 
sentation, and  is  rebuilding  a  lower 
stage  for  36  musicians  and  preparing 
(Continued    on    page    3) 


Levy   and    Goldberg    Deal 

is  First  Step  in  New 

Expansion 

Louisville — Fifty  theaters  in  1928  is 
the  goal  set  by  M.  Switow  &  Sons 
Enterprises,  formed  following  pur- 
chase of  the  interests  of  Col.  Fred 
Levy  and  Lee  Goldberg  in  Louisville, 
Lexington   and    Danville. 

The  purchase  brought  the  total  in 
the  chain  to  25,  and  steady  acquisition 
of  houses  in  Kentucky  and  Indiana 
will  double  the  number  during  the 
year. 

The  deal  with  Levy  and  Goldberg 
involved  the  Kentucky  here,  the  Ken- 
tucky and  Ada  Meade,  Lexington, 
and  the  new  Kentucky,  Danville.  It 
in  no  way  affects  the  partners'  in- 
terests in  the  Strand  Amusement  Co., 
which  operates  a  chain  in  Kentucky 
and    Indiana. 


208  SHORT  SUBJECTS 
ON  FAMOUS  PROGRAM 


With  208  releases  already  assured, 
Paramount  is  completing  its  short 
subject  line-up   for   1927-28. '"" 

In  addition  to  the  104  issues  of 
Paramount  News,  there  will  be  2o 
Krazy  Kat  cartoons  produced  by 
Winkler  Pictures,  Inc.,  and~26  Out-of- 
the-Inkwell  cartoons  produced  by 
Out-of-the-Inkwell  Films,  Inc.  The 
Winkler  company  also  will  produce 
five  novelties  and  five  short  comedies 
.ind  comedy  dramas. 


She^hrn   Expected 

Winfield  R.  Sheehan  is  due  in  New 
\iivk  from  Hollywood  in  May.  He 
will  attend  the  Fox  sales  convention 
it  Atlantic  City  and  then  sail  for 
Europe   on  a  two  months'  vacation. 


''Don  Juan  \v ' '  Record 

In  its  run  of  36  weeks  at 
Warners,  ".Don  Juan"  with 
Vitaphone  accompaniment  gros- 
sed $789,963.55,  playing  to  511,- 
754  admissions.  Its  weekly 
average  was  $21,943.43  and 
average  weekly  attendance  14,- 
215. 


■BBBBBOKTHE 

2*V  NEWSPAPER 
j/'FILMDOM 


Vol.  XL  No.  10    Tuesday,  April  12, 1927    Price  5  Cents 


JOHN  W.  ALICOATE 


Publisher 


Published  daily  except  Saturday  and  holidays 
at  1650  Broadway,  New  York  N.  Y.,  and 
copyright  (1927)  by  Wid's  Films  and  Film 
Folk,  Inc.  J.  W.  Alicoate,  President  and 
Publisher;  Maurice  D.  Kann,  Vice-President 
and  Editor;  Donald  M.  Mersereau,  Treas- 
urer, Business  and  Advertising  Manager; 
Ralph  Wilk,  Traveling  Representative.  En- 
tered as  second  class  matter  May  21,  1918, 
at  the  post-office  at  New  York,  N.  Y. 
under  the  act  of  March  3,  1879.  Terms 
(Postage  free)  United  States,  outside  of 
Greater  New  York,  $10.00  one  year;  6 
months.  $5.00;  3  months,  $3.00.  Foreign, 
$15.00.  Subscribers  should  remit  with  order. 
Address  all  communications  to  THE  FILM 
DAILY,  1650  Broadway,  New  York,  N.  Y. 
Phone  Circle  4736-4737-4738-4739.  Cable  ad- 
dress: Filmday,  New  York.  Hollywood, 
California — Harvey  E.  Gausman,  Ambassa- 
dor Hotel:  'Phone,  Drexel  7000  and  Wash- 
ington 9794,  London — Ernest  W.  Fredman, 
The  Film  Renter,  58,  Great  Marlborough  St., 
London,  W.  I..  Paris — La  Cinematographie 
Francaise,  5,  Rue  Saulnier.  


Financial 


The  market  for  film  issues  was  decidedly 
inactive,  just  a  few  trades  being  transacted 
with  Fox  Film  "A"  standing  out  on  a  turn- 
over of  7,400  shares  to  a  l'A  rise.  The 
theater  stock  turned  over  2,300  shares  with 
no  change  in  price.  Famous  common,  East 
man,  Loew's  and  Pathe  all  declined  slightly 
on    deals    all    under    3,000    shares. 


Quotations 


Am.     Seat.    Vtc 

•Am.  Seat.  Pfd... 
•Balaban  &  Katz. . . 
*Bal.  &  Katz  Vtc. 
Eastman  Kodak  . . 
Famous  Players  . . 
Fam.    Play.    Pfd... 

*Film   Inspect 

•First    Nat'l     Pfd.. 

Fox    Film    ''A" 

Fox  Theaters  "A". 
*In,tern'l    Project.    . 

Loew's,    Inc 

♦Metro-Gold.  Pfd.. 
M.  P.  Cap.  Corp.. 
Pathe  Exch.  "A".. 
tParamount    B'way. 

ttRoxy    "A"    

ttRoxy    Units    

ttRoxy  Common  . . 
Skouras  Bros.  — 
**Stan.  Co.  of  Am. 
*Trans-Lux  Screen. 
*Univ.  Pict.  Pfd.. 
•Universal  Pictures 
Warner  Pictures . . . 
Warner  Pict.  "A". . 


High 

43^ 


Low 

42  Yt 


144 

107J4 

118 


59 
20  J4 


142J4 
106^ 
118 


57/8 
19 


56H     55}^ 


13J4 
45 

100"4 
33 
36 
11 
42 


13/s 
44 

100J4 
32 
35 
10 
41J4 


29 


18$* 
28^ 


Close 

43 

46 

63-4 

73J4 
143 
10754 
118 
6 
100 

59 

20 
9ti 

55  y2 

25  H 
13/s 
44 

10054 


41J4 

83  y2 

103 
37 
18}4 
28/ 


Sale 
400 


1,400 

2,100 

100 


7,400 
2,300 

l',50J 

'266 

2,100 

1 


300 
1,200 


*   Last    Prices    Quoted    tt   Bid  and  Ask 
*•   Philadelphia     Market       t   Bond   Market 


Butterfield  Leases  Another 
Owosso,  Mich. — Eugene  S.  Brewer 
has  leased  the  Strand  to  W.  S.  But- 
terfield Theaters,  Inc.,  giving  the 
Butterfield  interests  two  theaters 
here,  the  other  being  the  New  Capitol. 


Buy  Three  Rivers  House 
Three  Rivers,  Tex.— Hall  Bros., 
who  own  the  Rialto  and  Mission  at 
Beeville,  have  purchased  the  May. 
After  extensive  alterations  it  will  be 
opened  as  the   Rialto. 


Howard   Buys  Indiana   House 
Monticello,  Ind. — Don  Hackett  hai 
sold  the  Strand  to  A.  W.  Howard  of 
Bloomington. 


THE 


&H 


..•..•..•..+.-•>..•..•>..•  • 


DON'T  ASK! 

{The  Film  Daily 
Question  Hox) 


1.  When  did  Marcus  Loew  assume 
control  of  Metro  Pictures  Corp.? 

2.  What  individual  is  at  the  helm 
of  the  Film  Boards  of  Trade? 

3.  Who  were  the  principal  pro- 
ducers 20  years  ago? 

4.  What  European  country  is  now 
witnessing  intense  agitation  against 
American  films? 

5.  Who  is  the  president  of  the 
Western  M.  P.  Directors'  Associa- 
tion ? 

(Answers  will  be  found  on  page  6) 


Royalty  Sees  "Ben  Hur" 
London — King   George  and   Queen 
Mary  attended  a  perlormance  ol   "Ben 
Hur'     at     Windsor     Castle     bunday 
night. 


Smith  En  Route 
London — A.  George  Smith,  manag- 
ing  director   of   Prod.   Dist.    Corp.   is 
aboard  the  Olympic  en  route  for  New 
York. 


Christie  Here 

Charles  H.  Christie  is  in  New  York 
from  the   Coast. 


DAILV 

Road  Show  Houses? 

It  is  understood  from  St.  Louis  that 
the  Skouras  Bros,  are  considering 
turning  the  Grand  Central  theater  in- 
to a  road  show  house  provided  suffi- 
cient product  can  be  secured. 


Laemmle    Sailing   in  June 
Carl   Laemmle  sails  for  Europe  on 
June  29  on  his  regular  summer  jaunt. 
He  will   return   to   New   York  in   the 
fall. 

Laemmle  is  here  in  connection  with 
sevetal  theater  deals.  He  was  ac- 
companied from  Los  Angeles  by 
Julius  Stern,  and  Maurice  Fleckles. 
Lou  B.  Metzger,  sales  manager, 
joined  the  party  at  Chicago. 

Fitzmaurice   Here 

George  Fitzmaurice  is  in  New 
York  from  the  Coast.  He  leaves  to- 
morrow to  start  work  on  "The  Bar- 
ker"  for   First   National. 


Rork   in 
Sam    Rork   is    in 
Hollywood. 


Town 
New    York 


from 


Buy  Warner  Output 
Export  and  import  Film  Co.,  Inc., 
have  just  purchased  from  Warner 
Bros.,  for  distribution  in  the  Far  iiast, 
uieir  entire  1920-1927  output,  which 
includes  the  John  Barrymore  and 
,syd  Lhaplin  pictures.  Tne  contract 
catls  tor  JO  pictures.  This  is  the  sec- 
ond year  that  Export  and  Import 
nave  distributed  the  Warner  product 
in   that  territory. 

Broadcasting  Record  Claimed 

Howard  Lesser  and  Louis  Kessler, 
claim  the  distinction  for  the  re- 
modeled Lakeland  at  Brighton 
Beach,  as  the  smallest  house  broad- 
casting radio  programs.  The  partners 
are   "on   the  air"   once  a  week. 


Arbuckle's  Plans 

San  Francisco — Roscoe  ("Fatty") 
Arbuckle  will  sail  for  Germany  July 
2,  where  he  will  be  featured  in  sev- 
eral pictures  which  later  he  expects 
will  be  distributed  in  the  United 
States. 


Equipment  Notes 


Educational  Officials  Here 
Jack     White,     director-in-chief     of 
Educational's  studio  on  the  Coast;  E. 
H.  Allen,  general   manager,  and   Lu- 1 
pino  Lane,  arrived  in  New  York  yes- 
terday.      White    and    Allen    make    a 
yearly     pilgrimage     East    to     discuss  | 
next     season's     product     with      Ear) 
Hammons.       They    will    remain    for 
about  two  weeks. 


"Aunt  Mary"  in  Work 
Hollywood — Metropolitan  has  in 
production  "The  Rejuvenation  of 
Aunt  Mary,"  with  May  Robson  in  the 
title  role.  Harrison  Ford,  Phyllis 
Haver,  Franklin  Pangborn  and 
Robert  Edeson  have  featured  roles. 


Small  Blaze  in  Lebanon  House 
Lebanon,  Pa. — Fire  in  the  projec- 
tion booth  of  the  Aldine  was  quickly 
extinguished,  while  the  audience  filed 
out  in  safety.  No  great  damage  was 
done. 


$10  Counterfeit 
Warning  has  been  sounded  by  the 
Federal  Reserve  Bank  against  a 
counterfeit  $10  Federal  Reserve  note, 
issued  on  the  Bank  of  Cleveland,  and 
said  to  be  a  clever  imitation.  It  is 
of  the  series  of  1914  and  bears  the 
check  letter  "B,"  a  photograph  of 
President  Jackson  and  signature  of 
Frank  White,  treasurer  of  the  United 
States,  and  Secretary  Mellon. 


K-A  to  Install  Carrier  Plants 
The  Keith  Circuit  has  contracted 
with  the  Carrier  Engineering  Cor- 
poration for  the  installation  of  the 
complete  Carrier  System  for  Air  Con- 
ditioning and  Cooling  which  includes 
the  installation  of  Carrier  Centrifu- 
gal   Refrigeration. 

This  is  one  of  the  first  of  the  vau- 
deville houses  to  add  the  attraction 
of  conditioned  air  and  indicates  that 
the  legitimate  stage  will  follow  the 
picture  houses  in  continuous  Summer 
runs  by  offering  cool  comfort  to  their 
patrons. 


AMALGAMATED 
VAUDEVILLE  AGENCY 

Attractions  for 
Picture  Theatres 

Standard    Vaudeville     Acts 


1600  Broadway,  New  York  City 

Phone  Perm.    3580 


RUTTENBERG 


R  AND  R  STUDIOS 


627   West  43rd  Street 

Lackawanna  0683-2658 


If  You  Are  in  the 


Market  for  Any  Kind  of 

MOTION  PICTURE 
APPARATUS 


CONSULT     US-AND 
MONEY 


SAVB 


SEND  tOR  OUR  PRICE  LIST 

U/IUWIGHByS 

▼▼110  West  32"-JSr..Newyork.N.y.^ 

Phona    Penna.    6564 

Motion  Picture  Department 


1,000    "GIFT    TOYS"    ONLY    J6.50 


A  wide  variety  of  1,000  assorted  Penny  Toys 
and  Novelties  as  an  inexpensive  "FREE 
GIFT"  to  your  KIDDIE  PATRONS  will 
make  them  big  boosters  for  you.  Try  this 
assortment   and   see.      Price   $6.50. 

Our  Catalog  containing  a  1.000  and  1  kinds 
of  Toys  and  Novelties  for  celebrations  of  any 
sort  and  including  our  complete  line  of  "FIRE- 
WORKS", will  be  sent  "FREE"  for  the 
asking. 

BRAZEL   NOVELTY    MFG.    CO. 
37    Ella    Street  Cincinnati.    O. 


Tuesday,  April  12,  1927 


DAILY 


•        DAILY  TIPS  WHICH  MEAN  DOOMS  FOB  SHOWMEN 


"Casey  at  the  Bat" 
(Paramount) 
The  Washington  American  League 
baseball    team    were    invited  _  as    the 
guests    of    the    Monday    evening   per 
formance.     A  box  on  the  sports  page 
resulted  from  the  theater  party.  Sev- 
eral banners  were  posted  in  the  ball 
park  where  the  Washington   team  is 
in   training   and   where   they   play   ex- 
hibition games.— J.  B.  Caroll,  Tampa, 
Tampa,    Fla. 


"The    Fire    Brigade" 
(M-G-M) 

Lobby  display  consisted  of  an  old 
hand  reel  which  had  been  used  in 
Anniston  40  years  ago,  together  with 
a  three  sheet  cut-out,  photos,  fire- 
men's helmets,  and  extinguishers. 
The  old  hand  reel  was  taken  out  of 
the  lobby  long  enough  to  participate 
in  a  parade,  which  was  staged  prior 
to  opening.  Two  fire  trucks,  heavily 
bannered  with  signs  advertising  the 
picture,  were  also  used  in  parade. 
A  local  insurance  company  ran  an 
ad  on  the  picture,  mailed  out  200 
heralds,  and  also  distributed  1,00.- 
hand  bills — all  without  cost  to  thea- 
ter.— T.  Y.  Walker,  Noble,  Anniston, 
Ala. 


"It" 

(Paramount) 

One  hundred  cards  with  copy, 
"Buy  our  Gas — It  has  'IT' — See  Clara 
Bow  in  'IT'  at  the  Texas"  and  3,000 
stickers  reading,  "Chase  Me  I  Have 
IT"  were  distributed  to  high  schools, 
garages,  and  parking  stations.  Many 
owners  of  cars  took  a  delight  in  past- 
ing these  stickers  on  their  rear  win- 
dows. Cut-out  letters  of  "IT"  1. 
ft.  high  with  electric  lights  around 
border  were  placed  on  top  of  mar- 
quee. A  cut-out  of  Clara  Bow  was 
placed  in  the  "I"  and  arrows  running 
from  the  "T"  contained  copy  "The 
Ankles  Have  It,"  "The  Hips  Have 
It."  "The  Arms  Have  It,"  "The  Hair 
Has  It." — Robert  Blair.  Texas,  San 
Antonio,    Tex. 


Adds  to  Force 

Culver  City — A.  George  Volck  has 
been  made  assistant  general  manager 
of  the  De  Mille  plant.  Volck  will 
work  with  General  Manager  William 
Sistrom  who  is  said  to  have  signed  a 
new  contract.  Sistrom  will  have 
working  with  him  as  supervisor  Bert- 
ram Millhauser,  Jeanie  Macpherson 
and  Walter  Woods.  In  addition  to 
these,  William  De  Mille  will  act  as 
associate  producer  of  from  eight  to 
ten   pictures  for  the  new  season. 

Next  year's  program  is  now  being 
arranged.  De  Mille  expects  to  en- 
large the  De  Mille-Metropolitan  stock 
company,  which  will  be  used  more 
than  ever  as  a  training  school  for 
"new  faces."  He  has  renewed  the 
contract  of  Victor  Varconi,  the  Hun- 
garian actor.  Virginia  Lee  Bradford 
also  has  been  placed  under  contract. 


duct 


Premiere  Set 

{Continued   from   page   1) 

a  number  of  novel  effects.  Wenger 
is  constructing  and  painting  the  sets. 
In  the  entrance  will  be  many  large 
oil  paintings  enlarged  and  colored 
from  stills.  A  feature  of  the  show- 
ing will  be  special  catalogs  describ- 
ing the  oil  paintings,  for  the  con- 
venience of  patrons.  A  dress  rehear- 
sal preview  will  be  held  for  the  press. 


"McFadden's  Flats" 
(First   Nat'l) 

A  miniature  "Flat"  was  built  out  of 
beaverboard — having  two  windows. 
In  one  of  the  windows  was  a  cut-out 
head  and  arm  of  Charles  Murray; 
the  hand  at  the  extremity  of  the  arm 
containing  a  brick.  The  other  win- 
dow had  a  cut-out  head  of  Chester 
Conklin.  The  figures  were  connected 
with  a  mechanical  device  so  that 
when  the  arm  moved,  the  head  of 
Conklin  would  move  as  if  dodging  a 
brick. — Chas.  H.  Amos,  Florida,  St 
Petersburg,    Fla. 


"The  Unknown  Cavalier" 
(First  Nat'l) 
Large  paste  board  cut-out  covered 
the  front,  entrances  to  the  lobby  being 
cut  through  it.     On  the  cut-out  were 
placed  three  panels,  three  by  six  feet 
each,  carrying  colored  displays.     The 
two  end   panels  had  a  background  of 
blue    while  the  large  cut-out  was  col- 
ored  in   a  mottled  effect  of  a  variety 
of  tints. — Apollo,   Everett,  Wash. 


Riesenfeld  With  "U" 

Following  announcement  of  Car' 
mmle  that  Hugo  Riesenfeld  will 
act  as  managing  director  of  the 
Colony  when  Universal  takes  it  over 
Sept.  1.  Riesenfeld  issued  a  state- 
ment as  to  his  plans.  He  intends  tc 
base  bis  entire  presentation  on  the 
picture  itself.  He  intends  to  avoid 
operatic  bits  unless  they  lend  them- 
selves to  the  feature.  Riesenfeld  be- 
heves  that  a  picture  should  be  sur- 
rounded only  with  material  that  har- 
monizes with  it.  In  his  orchestra 
work,  he  will  avoid  the  classical  un- 
'ess  it  appeals  to  popular  taste.  He 
will  give  special  attention  tc  short 
subjects,  their  presentation  to  be 
handled  with  the  same  care  as  fea- 
tures. The  director  states  that  he  will 
not  go  in  for  elaborate  spectacles.  He 
'opes  to  develop  new  artists,  instru- 
"i"ntal    and   otherwise. 


"U"  Convention  Plans 

Plans  have  been  set  for  Universale 
sales  convention  to  be  held  at  the 
Drake  hotel  in  Chicago  May  1-4.  In 
addition  to  branch  managers,  exploi- 
tation men  and  other  executives  from 
each  exchange,  every  territory  will 
send  several  salesmen.  The  latter 
will  be  selected  as  the  result  of  their 
activities  during  the  next  few-  months 

The  convention  will  consist  of  a 
number  of  business  sessions  at  which 
the  new  product  will  be  discussed  by 
various  sales  heads  and  executives 
Several  periods  will  be  devoted  to 
screenings  at  which  a  number  of 
features  and  short  subjects  will  be 
shown  to  the  field  force. 

Lou  B.  Metzger  will  direct  the 
convention,  assisted  by  H.  M.  Herbel 
and  Earl  Kramer.  Practically  all  the 
home  office  officials  and  executive0 
will  attend.  The  convention  will  wind 
up  with  a  banquet. 


o 

Exhibitors 
Daily  Reminder 

I 

Nothing  puts 
a  picture  over 
like  good  music. 
Music  cue 
sheets  are 
available  for 
all  pictures. 


s  a  tonic, 


<ncf 


Tuesday,   April    12,   1927 


E.  K.  Net  $19,860,634 

{Continued  from   page    1) 

(lends,   to  $9.50  a  share  on   the  2,051, 
•319     outstanding     no     par     common 
shares,   against   $8.84  a   share   earned 
on    the     2,046,190    shares    then    out- 
standing  in    1925. 

After  dividends,  there  remained  a 
surplus  in  1926  of  $3,095,212,  bring- 
ing the  profit  and  loss  surplus  at  the 
:lose  of  the  year  to  $71,370,058. 


Vera  Tolstoi  in  Films 

Berlin — Newspaper  reports  state 
that  Countess  Vera  Tolstoi,  grand- 
daughter of  Leo  Tolstoi,  has  signed 
a  contract  to  appear  in  Hollywood, 
her   first   film   being  "Redemption." 


Branch  Managers  Meet 
Little  Rock,  Ark. — Problems  affect- 
ing the  trade  were  discussed  by  ex- 
change managers  from  Memphis  and 
Little  Rock  at  a  meeting  here,  during 
the  convention  of  the  Arkansas  ex- 
hibitor   unit. 


Free  from  Daylight  Saving 

St.  Louis — Daylight  saving  is  a 
dead  issue  for  two  years  at  least,  as 
proponents  of  the  plan  have  decided 
not  to  press  demands  for  a  referen- 
dum until  the  general  elections  in 
Nov.,  1928.  The  bill  calls  for  a  day- 
light saving  period  from  the  first 
Sundav  in  June  to  the  last  Sunday  in 
December.  In  1921  and  1923,  a  sim- 
ilar plan  was   defeated. 


Fraser  Coming  East 
William  R.  Fraser.  general  man- 
ager of  the  Harold  Lloyd  Corp.,  is 
en  route  to  New  York.  He  will  re- 
main about  a  month  attending  Para- 
mount conventions. 


Signs  Lena  Malena 
Lena  Malena,  a  Berlin  actress  who 
recently  appeared  in  Ufa  productions, 
has  arrived  in  Hollywood  where  she 
has  been  signed  by  Cecil  B.  DeMille. 
who  plans  to  groom  her  for  stardom. 


De    Mille    Signs    Romeo 
Culver    City — Ramon    Romeo    has 
been   placed  under  a   long  term   con- 
tract by   Cecil   B.   De   Mille  to   write 
scenarios  and  original   screen  stories 


Changes  on  M.  P.  World 

Randolph  Lewis,  a  veteran  among 
press  agents,  has  joined  the  editorial 
staff  of  M.  P.  World.  Sumner  Smith 
and   Guy   Fowler  have  resigned. 


Younger  Completes  Script 
Culver  City — A.  P.  Younger  has 
"ompleted  the  script  for  M-G-M's 
production  "Twelve  Miles  Out." 
which  Jack  Conway  will  direct  with 
John  Gilbert  as  star. 


Judgment  Against  Theater  Unit 

A  default  judgment  for  $7,681  was 
filed  in  the  Supreme  Court  by  the 
Capitol  National  Bank  and  Trust  Co. 
against  the  Bronx  Plaza  Theater 
Corp.  and  Charles  A.  and  Rae  Gold- 
reyer.  The  judgment  is  based  on  a 
note  for  $7,500,  given  by  the  corpora- 
tion on  Nov.  30  last,  signed  by  Char- 
les A.  Goldreyer,  president  and  en- 
dorsed by  him   and   Rae   Goldreyer. 

Suit  Over  "Tiberius"  Film 

A  verdict  for  $35,360  over  "At  the 
Mercy  of  Tiberius,"  has  been  filed  in 
the  Supreme  Court  against  George 
B.  Samuelson  in  favor  of  Isaac  Op- 
penheim,  suing  on  a  claim  of  the  Sun- 
rise Pictures  Corp.  The  plaintiff  al- 
leged the  defendant  and  others  named 
in  the  suit,  but  not  served,  represent- 
ed to  Sunrise  that  they  held  title  to 
the  film  rights  to  the  novel,  "The 
Price  of  Silence,"  from  which  the 
film  was  made,  whereas  they  knew 
that  these  rights  were  owned  by  Isaac 
Silverman,  who  got  a  decree  to  this 
effect  in  the  Federal  Court  here  and 
restrained  Sunrise  from  distributing 
the  film  sold  bv  Samuelson. 

The  plaintiff  sued  for  $10,000,  paid 
on  account,  for  legal  expenses,  sums 
spent  on  advertising  the  film,  and  for 
lost  profits,  claiming  a  total  of  $41,- 
158. 


New   Joy   Contract 
Culver  City — Leatrice  Joy  has  sign- 
ed  a   new   contract   by   the   terms   of 
which     she     remains    under    the    De- 
Mille banner. 


Walter  Percival  Signed 

Hollywood  —  Paramount  has  en- 
gaged Walter  Percival  for  a  leading 
role  in  the  Ben  Hecht  story,  "Under- 
world." 


Ascough  to  Manage  Allyn 
Hartford,    Conn. — W.    D.    Ascough 
will     manage     the     Allyn,     2,300-seat 
house   which  opens   April   18. 


Levinson  &  Eldrige  Add  Another 

Bridgeport,  Conn. — Levinson  &  El- 
drige, which  firm  operates  the  Cameo, 
here,  Grand  and  Capitol.  Middletown 
and  Palace,  Norwich,  has  taken  over 
S.  Z.  Poli's  Broadway,  1,500-seat 
house. 


Vol.  XL  No.  10    Tuesday,  April  12, 1927    Price  5  Cents 


JOHN  W.  ALICOATE 


Publisher 


Published  daily  except  Saturday  and  holidays 
at  1650  Broadway.  New  York,  N.  Y.,  and 
copyright    (1927)    by    Wid's    Filmsand    Fi[m^ 


'  Cream  of  the  Great  I 
Mnes  Between  Now 


^ugust  they  started  pouring  out — hit  after  hit,  week  after  week. 

^d  how  the  dollars  poured  in!  Hits  like  "Aloma",  "Mantrap", 
"Kid  Boots",  "Campus  Flirt",  "Quarterback",  "We're  in  the  Navy  Now", 
"Stranded  in  Paris",  "It".  Paramount^  pace-makers — and  what  a  pace 
they  set!  Enough,  you'd  think,  to  sit  back  now  and  call  it  a  season.  But 
you  don't  know  Paramount — here  comes  the  creaml 


CUBA  BOW  and 
ESTHER  RALSTON 


'CHILDREN  of 
DIVORCE" 


GUDA  GRA5T    I    WCHARD  DIX 


«w»  *  n **«  ■  "KNOCKOUT 

CABARET    |     reiixy" 


With  Gary  Cooper,  Einar  Hanson  and 
Norman  Trevor.  A  Frank  Lloyd  Pro- 
duction, from  the  novel  by  Owen 
Johnson.  Screen  Play  by  Hope  Loring 
and  Louis  D.  Lighton.  B.  P.  Schulberg, 
Associate  Producer. 


With  Tom  Moore  and  Chester  Conklin. 
Directed  by  Robert  G.  Vignola,  from 
the  story  by  Owen  Davis.  Screen  Play 
by  Becky  Gardiner.  William  Le  Baron, 
Associate  Producer. 


Esther  Ralston  in 
"FASHIONS  FOR  WOMEN" 

"TEN  MODERN  COMMANDMENTS" 

«&> 

"THE  TELEPHONE  GIRL" 

Herbert  Brenon  Production  with 

Warner  Baxter,  Madge  Bellamy 


With  Mary  Brian  and  Jack  Renault.  A 
Malcolm  St.  Clair  Production,  from  the 
story  "The  Hunch"  by  Albert  Payson 
Terhune.  Scenario  by  Pierre  Collinge 
and  Kenneth  Raisbeck.  William  Le 
Baron,  Associate  Producer. 


Betty  Bronson  in 
"RITZY" 

"GROUNDS  FOR  MARRIAGE" 

«&> 

"TOO  MANY  CROOKS" 

Mildred  Davis— Lloyd  Hughes 

"TIPTOES" 


Raymond  Griffith  in 

"WEDDING  BILL$" 

"DYING  FOR  LOVE" 

Ed  Wynn  in 
"RUBBER  HEELS" 


An  Inexhaustible  Supply  from. 


Ml 


19267  Paramount  Product 

and  August  W 

BETWEEN  now  and  August  1st,  when  every  box  office  needs  a  tonic, 
>  you  get  from  Paramount  25  big-name,  big-money  pictures — just 
when  you  need  them  most.  Paramount  set  the  pace — and  is  the  one 
company  big  enough  and  strong  enough  to  keep  it  up!  52  weeks  in  the 
year,  a  constant  stream  of  "cream"  product — the  backbone  of  this  busi- 
ness. Hook  up  with  Paramount  and  keep  happy  all  the  year  Wound! 


VALIACE  BEERY  I  EDDIE  CANTOR  I    CLARA  BOW 


_      SPECIAL      I  ROUGH  HOUSE 
CASEYt^BAT' I    DELIVERY"  I        ROSIE" 


With  Ford  Sterling,  ZaSu  Pitts  and 
Sterling  Holloway.  A  Hector  Turnbull 
Production.  Directed  by  Monte  Brice. 
Story  by  Hector  Turnbull.  Adaptation 
by  Reginald  Morris  and  Monte  Brice. 
Screen  Play  by  Jules  Furthman. 


Florence  Vidor  in 

"AFRAID  TO  LOVE" 

"THE  WORLD  AT  HER  FEET" 

"THE  WHIRLWIND  OF  YOUTH" 
Lois  Moran  &  Star  Cast 


With  William  Powell,  Jobyna  Ralston 
and  Donald  Keith.  Directed  by  William 
Goodrich.  Original  idea  conceived  by 
Eddie  Cantor.  Continuity  by  John 
Goodrich.  B.  P.  Schulberg,  Associate 
Producer. 


Bebe  Daniels  in 

"SENORITA" 

«&> 

Richard  Dix  in 

"BACK  TO  NATURE" 

-<&> 
"ROLLED    STOCKINGS" 
Louise  Brooks — James  Hall 


With  Reid  Howes  and  Arthur  Ho  u  s  man . 
Directed  by  Frank  Strayer.  Story  by 
Nunnally  Johnson.  Adaptation  by  Max 
Marcin.  Screen  play  by  Louise  Long 
and  Ethel  Doherty.  B.  P.  Schulberg,  As- 
sociate Producer. 


Zane  Grey's 

"DRUMS  OF  THE  DESERT" 

<<&? 

Gary  Cooper  in 

"ARIZONA  BOUND" 

"THE  LAST  OUTLAW" 


{Pammount — 52  Weeks  in  the  Year/ 


Members  oi    Motion   Picture   Producers  and    Distributors   of    America,   Inc., — Will   H.    Hays,    President 


DAILY 


Tuesday,   April   12,    1927 


Theater  Changes 


NEW  MEXICO 
Changes  in  Ownership 

Hatch — Palace.      Sold    to    Cyril    Wood   by    R. 

A.     Parsons. 
Excelsior      Springs — Casino.        Sold     to     Fr*d 

Hayter    &    Gregg    by    Midwest    Theaters. 
Goodman— Electric.       Sold    to    Ewing    Camp- 
bell  by   L.    L.    Russell. 
Kansas    City — Bancroft.       Sold    to    Taylor    & 
Davis    by    Elliott    &    Elsie. 

Indiana.      Sold    to    Geo.    Costa    by    Z.    R. 

Bedford. 
National.      Sold    to    .Mrs.     I.    R.    Gant    by 

M.    W.    Rose. 
Searchlight.     Sold  to  Alice   K.   Hightower 
by    Harris    &    Burns. 
Maplewood — Marshall.      Sold    to    Mr.   Mitchell 

by    Chas.    Daniels. 
Morley — Liberty.      Sold    to    W.    E     McQuay 

by   W.   C.   Porter. 
So.   Greenfield— IOOF   Hall.     Sold  to  Stanley 

&    French    by    Mr.    Duffy. 
St.    Louis— Palm.      Sold    to    L.    Stahl    by    J. 

Inger. 
Thayer — Royal.      Sold   to   H.    C.    Simmons  by 

R.    A.    Griffith. 
Webb    City — Mystic.      Sold    to    Ed.    Hannum 
by    Geo.    Williams. 

Closings 

Cooter — The    Cooter. 
Holland— The    Holland. 
Houston — Lyric.      Dismantled. 
Ravenwood — Shunk's    Hall. 
St.    Louis — Delmonte. 

Palm.      Temporary. 
Wayland — Globe. 


NEW  YORK 
Openings 

Bronx — Burke,  at  Burke  Ave.  &  White  Plaint 

Road. 
Brooklyn — Buffalo    Ave.     Theater. 
New    York    City — Grand  Fordham     Road. 

Park   Lane.     89th   St.    &    1st  Ave. 
Parkway,    172nd    St.    &    3rd    Ave. 
Roxy.     50th     St.     &     Seventh     Ave. 
Wakefield,    234th     St.     &     White    Plains 
Road. 

New  Theaters 

Buffalo — Granada. 
Theaters    Planned    or    Under    Construction 
Harrison.       (Unnamed.) 
Kingston.       (Unnamed.) 
New    Rochelle — Keith's. 

Loew's. 
White    Plains.       (Unnamed.) 


CLUB 
MIRADOR 


~^the  New  York  rendezvous 
of  celebrities  of  the  Stage  and  Screen 

cTVW  ^Presenting 
The  Yacht  Club  Boys 

(formerly  of  Club  Lido,  N.  Y. 
and  La  Touquet,  Palm  Beach ) 

appearing  nightly  at  twelve  and 
;  >every  hour  on  the  hour  thereafter 
^unttl  closing. 

also 

JOHNNY  JOHNSON'S 

CLUB  MIRADOR 

ORCHESTRA 

Third  Successive  Season 


^    200  W.  51st  St.,  N.Y.-Circle  5106 


New   York   City.      (Unnamed)   at   Christopher 
St. 

(Unnamed)    At   207th   St.    &   Broadway. 

(Unnamed)     At    University    &    Tremont 
Aves. 

(Unnamed)    At    Broadway    &    Dyckman 
St. 

Midway — Broadway    &    72nd    St. 

New   Eagle— At   103rd   St.    &  3rd  Ave. 

(Unnamed)    At    Ludlow    &    Canal   Sts. 

(Unnamed)    At    361    West    125th    St. 
Bronx— Mt.    Eden    at    Mt.    Eden    Ave. 

(Unnamed)     at     Chatworth    Ave. 

(Unnamed)    at    So.    Boulevard    &   White- 
lock    Ave. 

(Unnamed)   At   166th   St.   &  Ogden  Ave. 

Unite — At    White    Plains    Rd.    &    Burke 
Ave. 

Loew's     Fordham     Grand — At     Fordham 
Road   &  Jerome  Ave. 

(Unnamed)At    Burnside    Ave.,    bet.    An- 
thony  &    Byer   Sts. 


PENNSYLVANIA 

Openings 

Pittsburg — Garfield. 
Red    Lion— The    Lion. 
Scranton — West     Side. 

Changes  in  Ownership 

Carnegie — The  Carnegie.      Sold  to  C.  E.   Her- 
man   by    Carnegie    Amuse.    Co. 
Glassport — New    Palace.       Sold    to    Mr.    Nay- 
house   by    Pennsy    Amuse.    Co. 
Hastings — Moose.       Sold    to    unknown    party 

by   Mr.    Gray. 
Hummelstown — .Star.      Sold  to  Sam  F.  Wood 

by    Sollenberger    &    Girth. 
Lansford — Valley.         Sold       to       Chamberlain 

Amuse.    Enter,    by    Panther    Valley    Amuse. 

Co. 
Lebanon — -Capitol     and      Colonial.        Sold     to 

Apollo  Amuse.    Co.  by   Penn.   Steitz  Amuse. 

Co. 
Minooka — Magnet.      Sold    to    Louis    Pilost    by 

N.    Sciartilli. 
Muse — Community.      Sold    to   unknown   party 

by    Mr.    McDonald. 
Oxford— The    Oxford.       Sold    to    East    Coast 

Theaters    by    Harry    Goren. 
Palmerton — Colonial.        Sold     to     East     Coast 

Theaters    by    M.    Wolensky. 
Philadelphia— Chestnut     Hill.       Sold     to     Carl 

Hess  by   L.   Cheitcoff. 

Doris.      Sold    to    Tohn    F.    Bodner    by    G. 

W.    Hohlman. 
Lawndale.      Sold    to    Herbert    Effinger   by 
Harry   Fried. 
Portage; — Alma.      Sold    to    R.    Allison    by    R. 

C.    Pike. 
Quakertown — Karlton.       Sold     to    East    Coast 

Theaters    Co.    by    Geo.    W.     Bennethum. 
Rockwood — Photoplay.       Sold    to    Grace   Ride- 

notir  by     E.   T,.    Ridenonr. 
Somerset — Grand.       Sold     to    J.     Zearfoss    by 

E.    L.    Ridenour. 

Changes  in  Policy 

Barnesboro — Palace        Open     Saturdays     only. 

Closings 

Garrett — The    Garrett.       Dismantled. 
Pittsburg — Pastime.       Temporary. 
Red     Lion — <Opera     House. 
Roscoe — Grand.      Burned    down. 
Warren — Strand.      Temporary. 


RHODE  ISLAND 
Changes  in  Ownership 

Bristol — Olympia.      Sold   to    Mr.    Davison    by 

A.    Lavine. 
Westerly — United.       Sold    to    Mr.    Findlay    by 

Natl.    Theaters    Inc. 


SOUTH   CAROLINA 
Changes   in    Ownership 

Belton — Cameo.      Sold    to    W.    E.    Fields    by 
H.    G.    Campbell. 


SOUTH  DAKOTA 
Changes    in    Ownership 

Lane — Movie.      Sold   to   F.    R.   Thompson   by 

Mr.     Walsh. 
ni.=.m_Wooflnian  Hall.     Sold  to  I.  E.   Bell 

nv    H.    M.    Lee. 
W'"nn- — Cosmo.       Sold    to    J.    C.    Lakin    by 

Cosmo    Theater    Co. 

Closings 

Andnver — Opera    House. 
A»rnra — Legion. 
'^'■iiimbia — Legion. 
T«-ahel — Strand. 
T  eola — Royal. 
Pie-riont — The    Pierpont. 
Valley    Springs — Movie. 


$645,101  Fox  Theaters' 
Net  for  Last  Year 

(Continued  from   page   1) 

of   Class   A   and    Class    B    stock   out- 
standing. 

The  balance  sheet  of  the  corpora- 
tion for  this  period  shows  the  follow- 
ing: 

Assets:  Land,  leaseholds,  build- 
ings, furniture,  fixtures  and  equip- 
ment, less  reserves,  $1,627,318;  cash. 
$547,728;  call  loans,  $100,000;  demand 
loans,  $2,050,000;  miscellaneous  ac- 
counts receivable,  $18,194;  accrued 
interest  on  loans  and  notes  receivable 
$52,488;  investments  $12,741,118; 
amount  due  in  respect  to  stock  of 
corporation  held  for  employees  $702,- 
681;  deposits  to  secure  leases  $202,- 
000;  organization  expense,  $222,254; 
theater  leases,  including  minority  in- 
terest, $3,412,625;  deferred  charges. 
$133,417;  showing  a  total  of  $21,809,- 
823. 

Liabilities:  Class  A  stock,  repre- 
sented by  800,000  shares,  no  par  value, 
$17,600,000;  Class  B  stock  represented 
by  100,000  shares,  no  par  value,  $2,- 
2(1(1,000;  Federal  income  taxes,  esti- 
mated $77,000;  deposits  bv  tenant? 
$4,772;  notes  payable  $400,000;  ac- 
counts payable  and  accrued  expenses 
$224,478:  capital  surplus  arising  from 
appraisal  of  land,  $649,472;  surplus. 
$654,101. 

Plans  of  the  corporation  for  a  coast 
to  coast  chain  are  rapidly  maturing 
it  is  stated  in  a  letter  to  stockholders 
accompanying  the  annual  report. 
Douglas  Tauszig,  vice-president,  notes 
that  the  company  has  opened  the  Sa- 
voy, Brooklyn,  the  new  Academy  of 
Music  on  14th  St.,  and  has  acquired 
a  controlling  interest  in  the  Roxy. 
Practically  no  earnings  from  these 
theaters  are  reflected  in  the  first  an- 
nual report.  It  is  estimated  that  net 
income  of  the  Roxy  will  equal  $2,- 
500,000  per  year,  of  which  approxi- 
mately $1,250,000  will  accrue  to  Fox 
Theaters  Corp. 

The  corporation  will  continue  with  the  con- 
struction of  the  two  additional  Roxy  theaters 
at  Lexington  Ave.  and  58th  St.,  and  at 
Broadway  and   75th   St..   New   York. 

In  addition  the  new  Newark,  seating  5,000, 
is  to  be  constructed  in  1928.  an  1  the  com- 
pany further  announces  that  it  has  acquired 
a  site  for  the  largest  theater  in  Pennsylvania, 
to  he  constructed  on   Market   St.,   Philadelphia. 

Within  the  next  few  months  a  new  thea- 
ter will  be  opened  in  Buffalo,  in  which  the 
company  will  have  one-half  interest;  and  th - 
Washington  D.  C,  theater  will  be  completed 
bv    Sept.    1. 

The  letter  also  states  that  the  financing  of 
the  theaters  in  the  business  districts  of  Brook- 
lyn, St.  Louis  and  Detroit  have  been  com 
Dieted,  and  that  each  of  these  theaters,  seating 
m  the  neighborhood  of  5,000  persons,  would 
he  in  operation  earlv  in  1928.  The  San 
Francisco,  seating  5,000.  is  being  erected  for 
the  Fox  Theaters  Corp.  by  the  Bank  of   Italy 


Greenbaum  Adding  Second 
Mansfield,  O.  —  Jack  Greenbaum 
has  taken  a  ten-year  lease  on  a  1,500- 
seat  theater  to  be  erected  by  the 
Knights  of  Pythias.  Greenbaum  now 
owns  and  operates  the  Royal. 


Stuart  Convalescing 

Indianapolis — Frank  Stuart,  P.  D. 
C.  exchange  manager,  is  recovering 
from  an   operation. 


Harry   Dodge    Recuperating 
Cleveland— Harry  W.  Dodge,  cen- 
tral division  manager  for  Paramount, 
is    in  Mt.  Clemens  recuperating  after 
having  his  tonsils  removed. 


And  That's  That 


By  PHIL  M.   DALY 


BILL  HOWARD  made  a  great  hit 
at  the  New  York  salesmen's 
luncheon.  He  was  on  his  home 
ground  and  certainly  had  the  boys 
with  him.  Reciting  his  efforts  to 
break  into  the  directing  field,  Bill 
told  how  his  experience  as  a  sales- 
man stood  in  good  stead.  What,  he 
wanted  to  know,  gave  a  person  a 
foundation  for  pathos  any  more 
forcefully  than  being  snowbound  in 
some  little  jerkwater  town  over  the 
week-end?  He  knew  comedy,  he 
said,  because  he  always  could  get 
laughs  with  the  prices  he  asked  for 
film.  And,  in  Minneapolis,  they're 
still  talking  about  the  prices  Bill  got. 


Cupid  is  busy  at  the  Hollywood 
studios.  Rod  La  Rocque  and  Vilma 
Banky  are  engaged  as  are  Edna 
Murphy  and  Mervin  Le  Roy. 


It's  a  family  affair  with  Edwin 
Carewe  and  Finis  Fox,  brothers,  who 
were  director  and  scenarist  of  "Resur- 
rection"  and   will   duplicate   on   "Ra- 

mona." 


They're  not  taking  any  chances 
with  "Belgrano,"  Argentine  film 
starring  Francis  X.  Bushman  and 
Jacqueline  Logan.  Two  versions 
are  being  made,  one  for  Latin- 
American  distribution,  the  other  for 
circulation  in  the   United  States. 


Amendments  Sought 

(Continued   from    faoc    1) 

vides  that  ten  of  these  be  elected  for 
a  period  of  three  years,  ten  for  a  peri- 
od of  two  years  and  ten  for  a  period 
of  one  year  and  that  at  each  succeed- 
ing national  convention  ten  be  elect- 
ed for  a  period  of  three  years. 

Another  amendment  is  that  an 
amendment  may  be  made  to  the  Con- 
stitution at  any  convention  and  pro- 
posed from  the  floor  of  the  conven- 
tion to  be  referred  to  the  committee 
on  amendments  if  a  two-thirds  vote 
is  obtained  in  favor  of  the  same  pro- 
viding that  it  be  proposed  at  least 
one  day  previous  to  the  final  vote 
being   taken   upon   it. 


Sam  Gerson  Resigns 

Pittsburgh — Sam  Gerson  has  re- 
signed as  manager  of  the  Columbia 
exchange.      William    Smith    succeeds. 

Goldman   Gets   Cleveland    House 

Cleveland — J.  Goldman  has  leased 
the  Peerless,  Cedar  Ave.  He  is  re- 
decorating it  and  plans  to  open  it 
under  a  seven  day  policy.  It  former- 
ly operated  under  a  three  day  policy. 


ANSWERS 

•         •         • 
(The  Film  Daily 
Question   Box) 


1.  January  3,  1920. 

2.  Charles  C.  Pettijohn. 

3.  Edison,     Lubin,     Selig,     Mehes 
and  Miles  Brothers. 

4.  England. 

5.  John  Ford. 


THE 


Tuesday,  April  12,  1927 


■z&*\ 


DAILY 


Neve  Theaters 


Thomasville,  Ga. — Interstate  Enterprise  ha- 
let  contract  to  the  Palmer  Spivey  Co.  ol 
Augusta   for  erection    of   a  theater. 

Jersey  Shore,  Pa. — The  Jersey  Shore  The 
ater  Corp.  has  purchased  a  site  on  Alleghen} 
St.  for  a  theater. 

Jacksonville..  Fla. — The  Capitol  has  opened 
under  management  of  S.  L.   Darwin. 


Daytona  Beach,  Fla. — Harry  Somerville 
has  opened  the  Kingston  at  Ridgevvnod  Ave 
and    Main   St. 


Lake  City,  Fla. — Chas.  L.  Price  will  open 
a    640-seat    house    on    April    15. 

Millville,  N.  J. — Thomas  E.  Ash,  architect 
is  drawing  plans  for  a  2,000-seat  theate, 
The  owner's  name   is  not  disclosed. 


Jersey  City,  N.  J. — Hoffman-Henon  Co. 
is  drawing  plans  for  a  5,000-seat  theater  to 
he  built  at  Journal  Square  for  the  Stanley   Co 

West  Orange,  N.  J.— The  Stanley  Co.  will 
build  a  1,500-seat  house  here. 

East  Liberty,  Pa. — The  Stanley  Co.  haf 
plans  under   way   for   a   theater   here. 

Norwood,  Pa. — Revised  plans  are  being 
completed  by  Hoffman-Henon  Company,  ar- 
chitects, for  a  theater  for  Marcus  A.  Benn, 
of   the   Benn    Theater,    Philadelphia. 

Philadelphia — Contract  has  been  awarded  to 
George  Kessler  Contracting  Co.  for  a  theater 
at  Ridge  Ave.  and  Levering  St.  Owners 
are  Fred  D.  and  A.  M.  Felt.  Architects  a:i 
Ballinger  &   Co.,   12th  and  Chestnut  Sts. 

Bristol,  Pa.— A.  C.  Jaeger,  2411  N.  Broad 
St.  Philadelphia,  will  build  a  theater  and 
store  building  costing  $275,000  at  Pond  St 
and  Lincoln  Highway.  The  architect  and 
engineer    is    T.     F.    Bennett,    Richboro,    Pa. 


Three  Firms  Dicker 
on  Phonofilm  Deal| 

(Continued  from  page   1) 
De  Forest  who  has  just  returned  from 
liurope. 

One  of  the  concerns  is  dickering  for 
the  production  rights,  while  the  other 
two  seek  to  acquire  the  exhibition 
rights.  Keilh-Albee  is  the  only  firm 
named  in  connection  with  the  deal 
i.  J.  Murdock  having  been  given  a 
lemonstration  of  the  device  at  the 
Palace. 

There  is  to  be  a  bitter  legal  fight 
in  the  talking  film  field,  De  Forest 
ndicated   on   his  return   from   abroad 

r  me  suit  he  has  launched  against 
Fox-Case  Corp.,  alleging  infringement 
of  patent  in  manufacture  of  Movie- 
one  films.  De  Forest  claims  to  own 
the  patent  covering  photographing  ot 
sound  and  if  successful  against  Fox- 
Case  may  be  expected  to  bring  action 
against  other  talking  film  companies. 

De  Forest  has  delayed  marketing 
of  Phonofilm  since  January  1926,  to 
enable  perfection  of  the  device,  he 
said.  At  the  time,  the  company  was 
not  catering  to  the  higher  type  the- 
ater and  it  was  to  make  product  for 
this  class  house  that  he  ordered  post- 
ponement of  plans. 

In  the  event,  deals  now  pending 
are  not  consummated,  De  Forest  will 
distribute  Phonofilm  on  the  state 
right   plan. 


VVatertown,    N.    Y. — The   Schine    Enterprises 
as   opened   the    Olympic   here. 


Highland  Park,  N.  J. — Heller  Construction 
Co.  has  started  the  foundation  work  on  a 
theater  at   Sixth  and   Woodbridge. 


Repeat  Records 

New  records  have  been  established 
by  "The  Big  Parade"  and  "Ben  Hur' 
on  repeat  showing.  The  former  has 
played  33  repeats  while  "Ben  Hur' 
has  repeated  in  13  cities,  making  a 
total  of  46  repeats  for  these  two 
specials.  This  establishes  a  precedent 
for  repeats  on  roadshow  films  within 
such  a  short  space  of  time,  it  is 
claimed  by  M-G-M. 


Refuses  Offer  for  "Veronica's  Veil" 
Union  City,  N.  J. — Rejection  of  an 
offer  for  distribution  of  the  religious 
drama,  "Veronica's  Veil,"  is  an- 
nounced by  the  Rev.  Father  Bernard, 
C.  P..  director  of  the  film.  In  reject- 
ting  the  offer  he  stated  that  "It  would 
take  this  religious  drama  out  of  its 
true  atmosphere." 


Stein  Goes  to  Europe 

Joseph  Stein,  manager  of  the  Stan- 
ley-Fabian house  at  East  Orange, 
sailed  yesterday  for  a  vacation  in 
Europe. 


Equipment  Association 
to  Hold  Meeting  Here 

(Continued  from   page   1) 

ciation  succeeding  Sam  Lears.  Di- 
rectors also  discussed  plans  for  an 
institutional  advertising  campaign  in 
the  trade  press.  Several  new  mem- 
bers have  been  added  to  the  roster, 
it  was  reported  to  directors.  Follow- 
ing are  those  who  attended  the  meet- 
ing: 

J'.  H.  Mertner,  president;  S.  S. 
Behrends,  Chicago,  treasurer;  J.  E. 
McAuley,  Chicago;  Mr.  W.  E.  Green, 
New  York  City;  Irving  Samuels,  Al- 
lentown,  Pa.,  and  C.  D.  Struble,  Chi- 
cago. 


2,000  Seater  for  Brooklyn 

A  plot  on  Empire  Blvd.,  between 
Kingston  and  New  York  Aves.. 
Brooklyn,  has  been  purchased  by 
Samuel  Rhonheimer  and  Ira  Gins- 
berg for  a  2,000  seat  theater  building 
containing  stores  and  offices.  Plans 
have  been  approved  and  work  will 
commence  immediately.  To  cost 
$500,000. 


Schwalb   With    Sterling 
Ben     Schwalb,     for     seven     years 
connected   with  both  production   and 
distribution,    is    now    affiliated    with 
Sterling   Pictures. 


Provision  for  Television 
The  Federal  Radio  Commission, 
anticipating  developments  of  radio 
television  in  connection  with  the  ex- 
periments of  the  Bell  Telephone  La- 
boratories, has  decided  to  reserve  a 
number  of  channels  in  the  band  of 
150  and  200  meters  for  experimental 
work  in  its  development. 


Branch  of  Tiffany  Studios  Destroyed 

A  one-story  frame  building  used  as 
an  iron  foundry  by  the  Tiffany  Scenic 
Studios,  on  Kingsland  Ave.  and  97th 
St.,   Corona,  is  in  ruins  from  fire. 


Colored  Cast  in  New  Film 
The  F.R.A.  Co.,  a  Harlem  enter- 
prise, will  produce  a  feature  dealing 
with  life  in  the  colored  section  of 
upper  New  York,  with  an  all-negro 
cast. 


Every  Day  We  Receive 
Unsolicited  Letters  from 
Busy  Executives  All 
Over  The  World  Who 
Have  Stopped  The 
Wheels  Long  Enough 
To  Dictate  A  Word  of 
Pr|aise  For  The  1927 
Film  Year  Book 


Published  By 

THE  FILM  DAILY 


NO  REGULAR  READER  OF  THE  FILM  DAILY 
CAN  BE  UNINFORMED  OR  INDIFFERENT  TO- 
WARD THE  OUTSTANDING  NEWS  OR  CON- 
STANT CHANGES  OF  THIS  INDUSTRY. 


WILLIAM  FOX 

presents 

---■■-a 


Another  Successful  Stage  Hit  || 
Brought  to  the  Screen !       -Jj 

Jl 

What  a  season  1926-27  has  been  for  both  Exhibitors 
and  Fox.  Big  money  hits  were  promised  and  boy,  oh 
boy,  how  Fox  has  delivered!  For  instance — IS  ZAT  SO? 
— Watch  the  showman  who  plays  this  one,  or  better 
still,  let  the  other  fellow  watch  YOU ! 

Book  it  today  —  NOW  I 

na£er »"  high  society 


J  +rteheldina5thAve.mamior 

«„  Gardcnb  ■ 

a\sotvSq^al 


With. 

GEORGE  O'BRIEN 
EDMUND  LOWE- 

Hosed  on  the  ftage  hit  by 

James  Gleason  and  Jlichanl  Taker 
Scenario  byThilip  K/cin 

ALFRED  GREEN 

j\ndudtioru 


Att 


knockout / 


v^The  Greatest  Drama  of  the>ear-7th  HEAVEN 


^NEWSPAPER 
e/'FILMDOM 


ALL  THE  NEWS 
AUTHETIME 


VOL.  XL    No.  11 


Wednesday,  April  13,   1927 


Price  5  Cents 


4 'Chang 


9  9 


T 


HE     talk 
"Chang" 


of 
was 


the     trade 
previewed 


yesterday  by  Paramount. 
The  showing  at  the  Rivoli  was 
at  noon.  But  all  afternoon  in 
many  rival  offices,  a  principal 
topic  of  animated  discussion 
was  this  unusual  jungle  picture. 

"Chang"  is  a  thrilling,  moving 
story  of  the  greatest  struggle  in 
all  life;  the  struggle  for  self- 
preservation.  Man's  eternal  con- 
flict with  the  primitive  nature  in 
Northern  Siam  provides  the 
background. 

Authentic  Thrills 

Merian  C.  Cooper  and  Ernest  B. 
Schoedsack,  sportsmen  in  whom  the 
spirit  of  wanderlust  and  adventure 
moves  strongly,  left  New  York  many 
months  ago  with  the  story  of  "Chang" 
nicely  reduced  to  scenario  form. 
They  had  needed  financing.  Jesse 
Lasky  took  the  chance.  And  there- 
by undertook  a  hazardous  bargain 
which  has  turned  out  fortunately  and 
— we  vouchsafe — profitably  for  all 
parties   concerned. 

The  picture  is  authentic.  You  see 
animals  that  are  wild.  Bullets  that 
are  real  fly.  The  kick  of  the  picture 
is  absolutely  new.  What  an  angle 
this  is  to  talk  about.  A  stampede  of 
wild  elephants  which  crush,  smash 
and  level  everything  and  anything  in 
their  paths.     It's  a  wallop. 

In  this  jungle  film  which  is  per- 
haps the  greatest  of  its  kind  ever 
made,  there  is  genuine  comedy.  Al- 
most human  monkeys  have  been 
caught  in  a  number  of  situations 
that  betell  better  than  words  some- 
thing of  the  painstaking  efforts 
which  entered  into  the  filming  of  this 
epic  record  of  life  in  the  mazes  of 
a  strange  world.  Punch,  novelty, 
charm,  comedy  abound  in  "Chang." 
The  requisites  which  make  for  box- 
office  appeal  are  there. 

Merit  Counts 

Riesenfeld  adds  further  lustre  to 
a  long  and  splendid  record  by  his 
musical  score.  His  arrangement  of 
the  tympani  during  the  elephant  raid 
is  unique  and  highly  effective.  He 
caused  the  boom  of  the  drums  to  roll 
over  the  heads  of  the  audience  in  for- 
midable, and  impressive  waves.    _ 

"The  Doctor,"  as  he  is  affection- 
ately known,  returns  to  Broadway  in 
the  fall,  you  know.  Universal  has 
exercised  the  splendid  judgment  of 
giving  him  the  Colony.  This  is  al- 
most excuse  for  the  firing  of  a  royal 
salute.  For  Reisenfeld  definitely  be- 
longs  on   Broadway. 

K  A  N  N 


PARAMOUNTTOUSTNEW 

LINE-UP  AT  SALES  MEETS 


70  Features  and  208  Short 

Subjects  Already  Set 

for  Release 

Production  program  of  Paramount 
for  the  1927-28  season,  embracing 
about  70  features  and  104  issues  of 
Paramount  News,  which  subjects  are 
to  be  augmented  by  independently- 
produced  short  subjects,  will  be  out- 
lined to  the  field  force  at  the  annual 
international  sales  conventions  which 
are  to  be  held  in  three  cities  opening 
May  2  at  New  York. 

The  New  York  sessions  will  last 
from  May  2  to  5  inclusive,  when  the 
home  office  executive  staff  will  en- 
train for  Chicago,  where  the  second 
in  the  series  of  meetings  will  be  held 
{Continued    on    page    6) 


AMBITIOUS  EXPANSIONS 
LAUNCHED  IN  AUSTRALIA 


Sydney — Extensive  theater  building 
programs  have  been  launched  by  two 
of  Australia's  largest  chains,  Union 
Theaters,  Ltd.  and  Hoyts  Theaters, 
Ltd.  Construction  activities  are  con- 
fined almost  totally  to  first  runs  at 
strategic  points.  The  largest  program 
has  been  undertaken  by  Union  The- 
aters, which  has  13  houses  in  work 
or  about  to  start,  having  a  total  cap- 
(Continued    on    page    6) 


German-British  Deal 

Berlin — Co-operation  between  Ger- 
man and  English  film  interests  in  a 
move  to  compete  with  American  films 
is  the  purpose  of  an  arrangement 
made  here. 

German  Gloria  Moving  Picture 
Society  has  just  closed  negotiations 
with    General    Baker-Carr    for    joint 

(Continued    on    page    3) 


Ohio  Tax  Revived 

Columbus,  O.— The  amuse- 
ment tax,  supposedly  dead,  was 
revived  when  an  insistent  de- 
mand was  made  in  the  house 
by  backers  of  the  secondary 
revenue  program  consisting  of 
the  mortgage  recording  tax, 
the  amusement  tax  and  the 
cigarette  levy. 


B.  &  K.  Books  Ascher  Circuit 
in  Latest  Chicago  Strategy 


Admission  Tax  Repeal 

Washington — Repeal  of  all 
admission  taxes  and  other  nuis- 
ance taxes  will  be  advocated  by 
the  Treasury  Dept.  at  the  next 
Congress  in  December,  it  is 
learned  on  good  authority.  Tax 
reduction  of  more  than  $200,- 
000,000  is  to  be  advocated  by 
the  department,  which  predicts 
a  surplus  in  excess  of  $500,- 
000,000  for  the  current  fiscal 
year  and  $175,000,000  for  1928. 

Joseph  McCoy,  Actuary  of 
the  Treasury,  now  is  prepar- 
ing a  table  indicating  which 
taxes  should  be  reduced  or  re- 
pealed. 


IMPETUS  IN  EUROPEAN 
TRADE  IS  fORECAST 


Washington  Bureau  of   THE  FILM  DAILY 

Washington — A  decided  impetus  in 
the  construction  of  new  theaters  in 
Europe  is  foreseen  in  the  near  fu- 
ture by  George  R.  Canty,  special 
trade  commissioner  of  the  Depart- 
ment of  Commerce  on  the  Contin- 
ent. He  has  been  abroad  a  number 
of  months  investigating  conditions 
(Continued    on    page    8) 


Daylight  Saving  Row 

Buffalo,  N.  Y—  Daylight  saving 
will  be  curtailed  here  this  year  being 
effective  only  from  Memorial  Day  to 
Labor  Day,  if  plans  of  the  council 
carry.  It  recently  announced  decis- 
ion to  shorten  the  period,  but  this 
brought  protest,  so  a  hearing  is  set 
for  today.  Theater  owners  and  par- 
ent teachers  associations  are  insisting 
on  shortening  of  the  period. 


12  Houses  in  Group  Added 

by   Publix   Subsidiary 

In  Windy  City 

Chicago — Booking  of  the  Ascher 
circuit  by  Balaban  &  Katz,  Publix 
subsidiary,  indicates  that  another  im- 
portant move  has  been  taken  by  B. 
&  K.  on  Chicago's  theater  checker- 
board. The  Ascher  jump  is  one  of 
the  most  important  in  the  interesting 
game  which  has  been  played  during 
the  last  several  years. 

There  are  12  houses  in  the  Ascher 

chain,   chief  of  which  is  the   new  3,- 

500-seat  Sheridan.     Fox  holds  25  per 

cent    interest    in    the    circuit.      Book- 

(Continued    on    page    3) 

Two  for  Albany? 

Albany — Both  Fox  and  Publix  are 
dickering  for  a  site  here.  The  loca- 
tion Fox  seeks  is  on  State  St.,  one 
block  from  the  capitol  and  nearly 
opposite  the  Hotel  Ten  Eyck.  Pub- 
lix representatives  also  have  been 
here    seeking   a   location. 

ODD  SITUATTONFOCUSES 
JERSEY  CITY  INTEREST 

Jersey  City — Development  of  a 
competitive  situation  which  is  unusual 
in  many  respects,  is  being  watched 
with  interest.  It  is  regarded  as  cer- 
tain that  competition  will  reach  a 
keen  pitch. 

The  unusual  situation  was  brought 
about  through  sewing  up  of  product 
for  a  five  year  perioc'  bv  13  loc  1, 
theaters.      Paramount,    M-G-M,    at  1 

(Continued    on    page    3) 


Floods  Hit  Business 

St.  Louis — High  water  in  Illinois 
and  Missouri  is  injuring  business  in 
this  territory,  say  reports  reaching 
Harry  Weiss,  First  National  man- 
ager. For  the  last  week,  Route  No.  2 
has  been  closed  by  the  Illinois  high- 
way department,  due  to  high  waters 

(Continued    on    page    6) 


First  National  to  Meet 

The  annual  meeting  of  First 
National  franchise  holders  will 
be  held  in  Atlantic  City  next 
Tuesday  and  will  probably  run 
for  three  days. 

One  of  the  important  pieces 
of  business  revolves  around  the 
election  of  the  officers  for  the 
new  year.  It  is  anticipated 
that  the  executive  alignment 
will  undergo  several  changes. 

The  most  important  office 
thus  involved  is  the  presidency. 
It  is  understood  Robert  Lieber 
will  resign  this  post. 


.1 


ZJ5B0** 


DAILY 


Wednesday,  April  13,   1927 


ALL  THE  HEWS 
ALL  THE  TIME 


*DMiY* 


ViLXLNi.  11  Wtdnesday,  April  13,  1927  Priei  5  Cents 


JOHN  W.  ALICOATE 


Publisher 


Published  daily  except  Saturday  and  holidays 
at  1650  Broadway.  New  York.  N.  Y.,  and 
copyright  (1927)  by  Wid's  Films  and  Film 
Folk,  Inc.  J.  W.  Alicoate,  President  and 
Publisher;  Maurice  D.  Rann,  Vice-President 
and  Editor;  Donald  M.  Mersereau,  Treas- 
urer, Business  and  Advertising  Manager; 
Ralph  Wilk,  Traveling  Representative.  En- 
tered as  second  class  matter  May  21,  1918, 
at  the  post-office  at  New  York,  N.  Y. 
under  the  act  of  March  3,  1879.  Terms 
(Postage  free)  United  States,  outside  of 
Greater  New  York,  $10.00  one  year;  6 
months,  $5.00;  3  months,  $3.00.  Foreign, 
$15.00.  Subscribers  should  remit  with  order. 
Address  all  communications  to  THE  FILM 
DAILY,  1650  Broadway,  New  York,  N.  Y. 
Phone  Circle  4736-4737-4738-4739.  Cable  ad- 
dress: Filmday,  New  York.  Hollywood, 
California — Harvey  E.  Gausman,  Ambassa- 
dor Hotel:  'Phone,  Drexel  7000  and  Wash- 
ington 9794,  London — Ernest  W.  Fredman, 
The  Film  Renter,  58,  Great  Marlborough  St., 
London,  W.  I..  Paris — La  Cinematographic 
Francaise,  5,  Rue  Saulnier. 


Financial 


The  film  market  picked  up  in  sales  im- 
petus over  several  previous  days'  condition 
with  a  general  upward  tendency  in  price. 
Famous  preferred  led  in  gains  with  a  \V% 
rise  on  a  slight  turn  over.  The  common 
rose  H  on  sales  of  6,300.  Loew's,  Pathe 
and  Amer.  Seating  also  enjoyed  higher  prices 
on   lively    trading. 


Quotations 


High 

43J4 


Low 

43^4 


Am.    Seat     Vtc 

•Am.    Seat.    Pfd 

Balaban     &     Katz 

Bal.    &    Katz    Vtc 

Eastman     Kodak...  143        141 
Famous     Players... 107%    106^ 
Fam.    Play.    Pfd...  119%    119% 

Film    Inspect 6  6 

•First     Nat'l.     Pfd 

Fox    Film     "A"...   59         5734 
Fox   Theaters    "A".    2054      1°J4 

•Intern'l     Project 

Loew's.    Inc 56^      55% 

•Metro-Gold.    Pfd 

M.  P.  Cap.  Corp.. 
Pathe  Exch.  "A".. 
tParamount    B'way. 

ttRoxy    "A"    

ttRoxy  Units  . . . 
ttRoxy  Common  . . 
Skouras     Bros.     ...   42         42         42 

••Stan.    Co.   of   Am 83!4 

Trans-Lux   Screen..      5%        5%        5% 
Univ.     Pict.     Pfd.. 102%   102%    102% 

•Universal  Pictures 37 

Warner     Pictures..    185^      18!^      185/6 
Warner    Pict.    "A".    29         28%      28% 

•  Last    Prices    Quoted     tt   Bid  and  Ask 
••  Philadelphia     Market       t   Bond    Market 


13 

13 

44% 

44 

100% 

100% 

34 

32 

37 

35 

11 

10% 

42 

42 

'5% 

5% 

102% 

102% 

1854 

18% 

29 

28% 

Close 

435% 

46 

63% 

73% 
142 
107% 
119% 

6 
100 

59 

19% 
9% 

55% 

25% 

13 

445% 
100% 


Sales 
1,100 


1,000 

6,300 

100 

100 

5,800 
800 

S,566 

'466 
1,100 

1 


1,000 
100 

'366 

500 


When  you  think  of 

INSURANCE 

you  are  thinking  of 

S  T  E  B  B  I  N  S 

Specialists  in  Motion  Picture 

and  Theatrical  insurance  for 

the  past  twenty  years 

Arthur  W.  Stebbins  &  Co.,  Inc. 
1540  Broadway  N.  Y.  C. 

Bryant  3040 


DON'T  ASK! 

(The  Film  Daily 
Question  Box) 


1.  When  did  Randolph  Hearst  tie- 
up  with  Goldwyn  Pictures  for  distri- 
bution? 

2.  In  what  picture  did  Rudolph 
Valentino  first  gain  prominence? 

3.  What  state  is  considered  the 
best  theater  state? 

4.  Where  were  the  production  cen- 
ters  in    this    country   20   years   ago? 

5.  Who  has  charge  of  production 
at  the  First  National  studio  in  Bur- 
bank? 

(Answers  will  be  found  on  page  6) 


Gets  Col.  Franchise. 

Hollywood  Pictures  Corp.,  headed 
by  Jack  Bellman,  has  acquired  the 
1927-28  Columbia  franchise  for  dis- 
tribution of  "The  Perfect  Thirty"  in 
the  New  York  territory. 


Two  New  F.B.O.  Units 

Increased  activity  in  the  production 
of  western  pictures  by  F.  B.  O.  is 
promised  in  announcement  of  Presi- 
dent Joseph  P.  Kennedy,  that  within 
90  days  two  new  units  will  be  added 
to  this  division. 

The  announcement  follows  selec- 
tion of  Robert  North  Bradbury  as 
supervisor  of  western  units.  Brad- 
bury has  just  returned  from  a  sev- 
eral months'  tour  of  West  Coast 
states  and  Canada  and  Alaska,  gath- 
ering material  and  locations  for  future 
productions. 

Tom  Tyler,  who  has  starred  in  F. 
B.  O.  pictures  under  direction  of 
Bob  De  Lacy,  is  being  groomed  to 
step  into  the  gap  which  will  be  caused 
soon  by  the  departure  of  Fred  Thom- 
son to  Paramount.  The  two  new 
units  will  be  added  in  60  to  90  days. 


Miles  Offers  Stock  Issue 
Detroit — Public  offering  of  stock  in 
the  Oriental  he  is  building  at  West 
Adams  near  Park  is  being  made  by 
Charles  H.  Miles.  The  house  is  to 
seat  2,950.  In  announcing  the  issue, 
he  points  out  that  shareholders  of  his 
Miles  have  received  ten  per  cent  on 
preferred  since  the  theater's  incep- 
tion, 20  per  cent  on  common  up  to 
1925,  with  a  surplus  of  approximately 
$100,000  completed  to  date. 


Richmond  Employes  Organize 
Richmond — George  H.  Gross,  con- 
ductor of  the  Lyric,  is  president  of 
the  Richmond  Theatrical  Employes' 
Assn.,  which  is  a  social  and  beneficial 
organization.  All  local  theater  em- 
ployes are  eligible  with  membership 
expected    to    reach    200. 


Booked  in  99  Cities 

"The  Love  of  Sunya,"  Gloria 
Swanson's  first  United  Artists  pic- 
ture, will  have  played  in  99  important 
cities  by  the  end  of  next  month,  the 
company   states. 


Magna  scope  with  "Chang" 
The  Magnascope,  Paramount's  pre- 
sentation process  which  was  intro- 
duced at  the  premiere  of  "Old  Iron- 
sides," will  be  employed  again  when 
"Chang,"  opens  at  the  Rivoli  April 
29.  It  was  employed  in  yesterday's 
press  showing. 


Britton  Seeks  Injunction 

St.  Louis — Application  for  an  in- 
junction to  prevent  further  showings 
of  the  Dempsey-Tunney  fight  pic- 
tures at  the  Garrick  has  been  filed 
in  circuit  court  by  Leon  Britton,  who 
claims  to  hold  exclusive  rights  to 
show  the  pictures  in  all  parts  of  the 
United  States  with  the  exception  of 
Western  Pennsylvania.  Britton 
states  that  he  paid  Tex  Rickard  $25,- 
000  for  the  film  rights.  Charles  B. 
Dow,  William  Levy  and  Sam  Miller 
were  named  as  defendants.  Judge 
Hartmann  issued  a  temporary  re- 
straining order  when  Britton  posted 
bond  for  $20,000. 


Bray  Announces  Plans 
Production  of  a  series  of  two-reel 
comedies  as  well  as  two  features  for 
release  through  national  distributing 
organizations  is  planned  by  J.  R. 
Bray,  head  of  Bray  Prod.,  he  stated 
yesterday  before  leaving  for  the  Coast 
on  his  annual  trip. 


Legion  Resents  Fight  Film  Ban 

Des  Moines  —  Showing  of  the 
Dempsey-Tunney  fight  film  at  the 
Barchel  here  was  prevented  by  Ida  B. 
Wise,  W.C.T.U.  official,  under  the 
state  "blue"  laws.  The  American 
Legion,  which  sponsored  the  show- 
ing, is  planning  action  against  "the 
irreparable   action"   of  the   W.C.T.U. 


The   finishing   touch   of    refinement    on 

an   elaborate  production    is   the 

handcoloring:  by 


/dmt/\. 


The  Perfect  Handcoloring  of  Film 
528   Riverside   Drive  .Telephone 

New  York  Morningside  1776 


Chromos  Trading  Company 


O, 


1123   BROADWAY 


*NE  of  the  advantages  in  favor  of  the 
client  is  the  flexibility  of  this  financing  service, 
which  assures  a  human,  personal  interest 
in  every  transaction. 

An  Interview  Attaches  No  Obligation. 
Suite  1207-8  'Phone  Watkins  4522 


Easter  Novelty  Trailer 
What  the  well  dressed  screen  will 
wear  on  Easter  Sunday  is  being  sup- 
plied by  National  Screen  Service  in 
the  form  of  an  Easter  Greeting  trail- 
er. The  seasonal  novelty  is  in  keep- 
ing with  the  spirit  of  the  holiday  and 
has  been  enhanced  by  clever  anima- 
tion and  trick  photography.  These 
trailers  are  served  as  part  of  the  holi- 
day service  to  subscribers  and  may  be 
had  on  the  individual  purchase  basis 
by  non-subscribers. 


Kunsky  Gets   Detroit  Lease 
Detroit — Kunsky     Theaters     Corp. 
has  leased  the  2,200  seat  house  being    | 
erected  by  the  Redford-Detroit  Corp. 
at  Lahser  Ave.,  near  Grand  River. 

Wingart  With  F.  B.  O. 

E.  M.  Wingart,  formerly  with  Fa- 
mous, will  leave  Saturday  for  Holly- 
wood, where  he  will  become  F.  B.  O. 
studio  publicity  manager. 


CHARLEY 
BOWERS 
NOVELTY 
COMEDIES 


John  D.TippettJnc. 


Raw  Stock 

Negative  and  Positive 

All  Colors 

1540  Broadway         6040  Sunset  Blvd. 
New  York  City  Hollywood,  Calif. 


"WE  NEVER  DISAPPOINT" 


ICpowniJI 

.CABORATORlEs 

II  INCORPORATED 

220  WEST 42N-D STREET 

NEW  YORK 


PHONE-CHICKERINC    2937 


ALLAN  A.LOWNES,  CEN.MCR. 


Wednesday,  April  13,   1927 


THE 


S^S^^PAl 


DAILY 


m 


CHESTNUTS 

That  Bloom  in  the  Spring 


•  --•-•--♦-a 


ARE  you  a  movie  fan?" 
"Do    you    mean    to     insinuate 
I    that  I  look  like  an  electrical  contriv- 
ance?" 

—WISCONSIN  OCTOPUS. 

*  *  * 

"I  say,  old  thing,  why  is  the  audi- 
ence  so  comfortable?" 

"Dear  me,  big  boy,  it's  becaiise 
they've  removed  the  tax  from  the 
seats." 

—RED  CAT. 

*  *  * 

Four  girls  at  a  sad  movie  with  only 
one   handkerchief. 

—LEHIGH    BURR. 

*  *  * 

Ticket  Seller:   How  many? 
Absent-minded  Stude:  Two,  stand- 
ing room — together. 

—RED  CAT. 

*  *  * 

"I  know  a  girl  that  plays  the  piano 
by  ear." 

"  'Snothing — I  know  an  old  man 
who   fiddles   with   his   whiskers." 

—AMHERST    LORD    JEFF. 

*  *  * 

The  latest  spending  spree  along 
the  White  Way  ivas  indulged  by  a 
youth  who  was  left  a  legacy  of  $9,- 
000.  It  lasted  14  days  and  he  wound 
up  babbling  in  a  sanitarium.  When 
calmed  down  he  was  asked  by  an  at 
tendant  what  was  responsible  for 
his  condition.     He  answered: 

"Strong   booze  and  a  weak 
blonde." 

O.   O.  McINTYRE. 
—■'NEW   YORK  AMERICAN" 

*  *  * 

Landlady — I  think  you  had  better 
board  elsewhere. 

Boarder — Yes,  I  often  had. 

Landlady — Often   had  what? 

Boarder — Had  better  board  else- 
where. 

—M.  I.   T.   VOO  DOO. 


B.  &  K.  Books  Ascher 
Circuit  in  Chicago 

(.Continued  from  Page   1) 

ing  now  is  being  made  through  B.  & 
K.  Mid  West,  a  Balaban  &  Katz  sub- 
sidiary, which  books  a  large  chain  of 
houses  through  Illinois  and  Wiscon- 
sin. 

With  a  Fox  Roxy  theater  and  a 
Cooney  Bros,  house  in  prospect  in 
the  downtown  district,  B.  &  K.  has 
been  entrenching.  The  firm  now  is 
reported  dickering  for  the  Kaizaa 
houses  as  well  as  several  other  im- 
portant) circuits  here. 

Marks  Bros,  is  declared  to  be  one 
of  them,  its  three  theaters  occupying 
an  important  strategic  position.  The 
firm  recently  opened  in  Granada, 
which  is  opposition  to  B.  &  K.'s  Up- 
town, and  on  May  1  will  open  the 
Marbro,  4,500-seat  West  Side  house 
.vhich  will  be  opposition  to  the  Sen- 
ate, operated  by  Lubliner  &  Trinz, 
3.  &  K.  subsidiary. 


Crabb  Gets  Boston  Post 
Boston — Earl  L.  Crabb,  former 
manager  of  the  Metropolitan  at  the 
time  of  its  opening,  has  been  appoint- 
ed manager  of  the  Boston  interests 
of  Keith-Albee,  succeeding  the  late 
Robert  G.  Larsen. 


F.  O.  Peters  Here 
F.  O.  Peters,  until  recently  con- 
nected with  the  A.  B.  C.  exchange, 
Detroit,  is  in  New  York  selecting 
product  for  the  Greater  Features  ex- 
change he  will  open  soon  at  Detroit. 


Europe's  Largest 

Glasgow — What  is  claimed  will  be 
the  largest  theater  in  all  Europe  is 
the  Playhouse  to  be  built  by  Green 
Bros,  in  Renfield  St.  The  theater 
will  seat  4,200,  but  accommodations 
are  planned  in  the  various  foyers, 
ballroom,  tea  room,  etc.,  for  an  addi- 
tional 7,000.  Green  Brothers  are  well 
known  in  this  district  as  they  for- 
merly were  successful  carnival  opera- 
tors. They  have  five  houses  in  their 
chain  and  also  operate  a  renting 
agency. 

Another  Glasgow  house,  the  Cap- 
itol, on  the  South  Side  is  nearing 
completion.  The  White  Elephant, 
also  on  the  South  Side,  in  the  Shaw- 
lawns  section  also  is  under  way.  It 
will  seat  1,600. 


Liberal  Wins 

Moberly,  Mo  — Rolla  R.  Rothwell, 
four  times  mayor  running  on  a  Sun- 
day shows  platform  has  been  re- 
elected. The  official  count  shows 
that  Rothwell  polled  2218  votes 
against  1851  for  Dr.  W.  P.  Sparrow, 
an  independent  who  sought  to  fly 
into  the  office  op  the  wings  of  the 
strict  Sabbath  observance  movement. 


Red    Bank    Squabble    Continues 

Red  Bank,  N.  J. — Sunday  shows 
continue  to  be  an  issue  here,  but  few 
are  on  hand  to  attend  the  shows,  the 
majority  of  those  present  being  po- 
lice and  theater  employes.  The 
house  is  offering  free  Sunday  shows. 


Service  Starts 

The  institutional  ad  service  launch- 
ed by  First  National  is  actively  under 
way.  In  each  press  sheet  beginning 
with  that  for  "The  Tender  Hour," 
First  National  will  run  sample  ads 
illustrating  how  the  theater  owner 
can  build  up  interest  with  his  public 
either  through  straight  institutional 
copy  or  through  a  combination  of  this 
type  of  advertising  tied  in  with  ref- 
erence to  a  specific  production. 

Special  cuts  have  been  made  in 
half,  one  and  two  column  widths.  The 
plan  is  elastic  enough  to  permit  the 
exhibitor  to  use  them  in  their  var- 
ious sizes  as  part  of  a  regular  selling 
copy  or  in  a  special  campaign.  Il- 
lustrations to  be  used  in  connection 
with  copy  concerning  organs,  cash- 
iers and  the  like  will  make  an  appear- 
ance shortly. 


German-British  Deal 

(Continued  from  Page   1) 

production  with  British  National  Pic- 
tures. A.  E.  Dupont  is  to  be  di- 
rector general  of  production. 

"Moulin  Rouge,"  which  previously 
was  announced  as  a  British  National 
production  to  be  made  by  DuPont 
is  to  be  the  first  Anglo-German  pro- 
duction. It  is  to  cost  about  $250,000 
and  be  completed  at  the  Ufa  plant 
here. 


Pauline  Starke  Leaves  M-G-M 

Culver  City— Pauline  Starke  is  re- 
ported to  have  left  the  M-G-M  fold 
to  free  lance.  She  is  declared  to  be 
planning  a  trip  East. 


Figueroa   Changes   Policy 
Los    Angeles    —    Fred    Miller    has 
adopted  a  combination  policy  at  the 
Figueroa,  supplementing  first  run  pic- 
tures with  five  acts  of  vaudeville. 


Services  in  Detroit  Houses 
Detroit — The    Garrick,    Miles    and 
Temple    have    been    taken    over    for 
daily   Lenten  services. 


Incorporations 


Dover,  Del. — Phantom  Film  Corp.  Capi 
talization,  $12,000  and  275  shares  of  no  par 
value.  Directors,  T.  L.  Croteau,  A.  L.  Mil- 
ler, Alfred  Jervif.  Filed  by  Corporation  Trust 
Co.    of    America. 


Trenton,  N.  J.- — Melasur  Amusement  Corp., 
Jersey  City.  Motion  picture  Theater.  Cap- 
ital stock  authorized,  300  shares  of  no  par 
value.  Incorporators,  Samuel  C.  Wood, 
Harry  C.  Hand  and  William  M.  Stevenf,  all 
of  150  Broadway,  New  York. 


Mickey  McGuire  Comedies 
Mickey  McGuire,  Fontaine  Fox 
cartoon  character,  is  to  be  the  chief 
character  of  a  series  of  two-reel  com- 
edies planned  for  next  season  by  F. 
B.  O.  Children  now  are  being  cast 
for  the  series  with  Frankie  Darro 
expected  to  play  the  part  of  Mickey. 


Odd  Situation  Focuses 
Jersey  City  Interest 

.(Continued  from   page   1) 
First    National    product    is    involved, 
the  latter  to  be  played  by  the  group 
under  a  franchise  plan. 

Pooling  of  interests  on  the  product, 
followed  launching  of  a  theater  pro- 
ject here  by  Stanley-Fabian,  largest 
chain  operator  of  the  state,  and  sub- 
sidiary of  the  Stanley  Co.,  which  now 
occupies  a  position  of  dominance  in 
First  National  by  virtue  of  the  West 
Coast  deal.  The  theater,  excavation 
work  for  which  is  under  way,  is  to 
seat  between  4,000  and  4,500,  and  will 
be  located  in  Journal  Square. 

Theaters  in  the  buying  pool  which 
has  sewed  up  the  three  bands  of  pro- 
duct are:  Central,  National,  Ritz, 
State,  Tivoli,  Strand,  Apollo,  Monti- 
cello,  Fulton,  Rialto,  Majestic,  Cameo 
and  Capitol.  Principal  exhibitor  fac- 
tors are  Haring  and  Blumenthal, 
Morris  Kutinsky  and  Joseph  Bern- 
stein.   


Reeve  Stories  for  Weiss 

Max  Weiss,  president  of  Artclass 
concluded  a  contract  with  Arthus 
B.  Reeve,  under  the  terms  of  which 
Artclass  will  hold  the  screen  rights 
to  all  his  stories.  The  list  to  be 
filmed  by  Artclass  includes  "Pan- 
dora," "Atavar,"  "The  Soul  Scar," 
'The  Adventuress,"  "The  Film  Mys- 
tery" and  "Gold  of  the   Gods." 


Sunday    Shows   at    Fredonia 
Fredonia,     N.     Y. — Sunday     shows 
now    are    being    presented    here,   fol- 
lowing their  approval   by  voters. 


Restraining  Order  Sought 

Jacksonville,  111. — Injunction  pro- 
ceedings are  to  be  instituted  against 
the  four  local  theaters  to  prevent 
further  Sunday  shows.  The  ministerial 
association  is  leading  the  fight  against 
them.  Recently,  Sunday  shows  were 
launched  for  the  first  time. 


<%T7)  (T^^rS  (TVW7)  (TW^D  <TW^)  (TWtM-^  J-VWacrVJ^TxT^ 


Hartford,     Conn. — The  Active    Amusement 

Co.,    New   Britain.      Pres.  and  Treas.,   George 

C.     Rogers;     Vice-Pres.,  George     L.     Lane; 
Sec,    Maurice  J.   Cusack. 


Boston,  Mass. — Maiden  Theaters  Co.,  Cap- 
ital, 400  shares  of  no  par  value.  Incorpora- 
tors, J.  J.  Ford,  Boston;  R.  D.  Marson, 
Newton;    C.  J.   Shaw,   Quincy. 


Boston,  Masr. — Riverside  Amusement  Co., 
Lawrence.  Capital,  $5,000.  Earnest  W. 
Johnson,  president ;  Joseph  A.  Hurley,  treas- 
urer, and  Charles  A.  McCarthy. 


Club  Mirador 

the  New  York  rendezvous  of  celebrities  of  Stage  and  Screen 

GN[ow  Presenting 
The  Yacht  Club  Boys 

(formerly  of  Club  Lido,  N.  Y. 
and  La  Touquet,  Palm  Beach) 

appearing  nightly  at  twelve 
and  elvery  hour  on  Jthe 
hour  thereafter  until  closing. 

also 

JOHNNY  JOHNSON'S 
CLUB  MIRADOR  ORCHESTRA 

Third  Successive  Season 


200  West  51st  Street,  New  York  -  Phone  Circle  5106 


Z^Wr%J><l*Wr^<Z-J>W^<Z^W^<L*?^^ 


ZJ& 


THE 


•c&H 


DAILY 


Wednesday,  April  13,  1927 


Paramount  Listing 
New  Line-Up  at  Meefs 

(Continued   from  Page    1) 

from  May  7  to  10.  The  western  di- 
vision will  convene  at  the  Whitcomb, 
San    Francisco,    from    May    14   to    17 

This  year's  sales  conventions  will 
mark  the  company's  re-entry  into  the 
short  feature  field.  Sidney  R.  Kent, 
general  manager  and  head  of  distri- 
bution, who  will  preside  at  the  meet- 
ings, will  define  the  policy  of  hand- 
ling the  program  of  features  and  short 
features.  In  addition  to  the  Para- 
mount News,  releases  will  include  26 
Krazy  Kat  and  26  Out-of-the-Ink- 
well  cartoons,  five  novelties  and  five 
comedies  and  comedy-dramas.  Other 
product  now  is  being  negotiated. 

Product  for  the  new  season  will  be 
made  public  for  the  first  time  at  the 
sessions  in  New  York,  when  Jesse 
L.  Lasky  and  Emanuel  Cohen,  direc- 
tor of  short  feature  production,  wjll 
address   the   eastern   force. 

Between  400  and  500  production 
and  sales  representatives  will  attend 
the  three  conventions,  while  the  for- 
eign delegation,  which  begins  to  ar- 
rive in  Ne>w  York  this  week,  will  rep- 
resent more  than  50  countries. 

Home  office  executives  who  will  attend  are: 
Sidney  R.  Kent,  Eugene  J.  Zukor,  Sam  Katz, 
Jesse  L.  Lasky,  Walter  Wanger,  B.  P.  Schul- 
berg,  Owen  Davis,  Emanuel  Cohen,  George 
W.  Weeks,  Emil  E.  Shauer.  John  I).  Clark, 
Phil  Reisman,  George  Schaefer,  M.  H.  Lewis, 
Mel-  Shauer,  George  M.  Spidell,  C.  B.  J. 
Frawley,  Charles  E.  McCarthy,  Russell  Hoi- 
man,  A.  O.  Dillenbeck,  Leon  Bamberger,  Dr. 
Emanuel  Stern,  Sam  Dembow,  James  A.  Clark, 
Monte  Katterjohn.  Henry  Salsbury,  Randolph 
Rogers,  John  Butler,  E.  Gelsey,  John  J.  Gain, 
L.  Sarecky,  Louis  Swarts,  Stanley  Waite, 
Miles  F.  Gibbons,  Joseph  H.  Seidelman,  O. 
R.   Geyer. 

From  the  foreign  field  will  come:  John 
Cecil  Graham.  I.  Blumenthal,  John  W.  Hicks, 
Jr.,  O.  V.  Traggardh,  Montague  Goldman, 
Fred  Martin,  Earl  St.  John.  Ben  Simmons, 
T.  Hamson,  Herman  Lorber,  Adolphe  Osso. 
Carl  P.  York,  Albert  Deane,  John  L.  Dav. 
W.  C.  Winship,  R.  A.  LoomUs  C.  C.  Mar- 
gon,  Harrv  Novak,  Tom  D.  Cochrane,  Clar- 
ence C.   Margon. 

Members  of  the  field  force  attending  the 
three    conventions    follow : 

New  York  Convention 

GEORGE  J.  SCHAEFER,  Division  Manager 

Boston— Tom  H.  Bailey,  W.  H.  Erbb,  J. 
F.  Shea,  K.  G.  Robinson,  E.  Ruff,  J.  F. 
Gubbins,  Chas.  Mekleburg,  J.  H.  Stevens, 
J.  Moore,  T.  F.  Duane,  A.  M.  Kane,  J.  Ken- 
nedy,   J.    L.    Harris. 

New  Haven — John  D.  Powers,  J.  A.  Calla- 
han, J.  C.  Leighton,  H.  Germaine,  A.  E. 
Poulton. 

Portland — Al  Bevan,  J,  L.  Cronin.  E.  C. 
Bradley,    G.    M.    Richardson,    L.    W.    Hughes. 

New  Jersey — M.  S.  Kusell,  A.  Gebhart, 
R.    T.    Fannon,    M.   Uris. 

Albany— H.  H.  Goldstein,  H.  Bassett,  F. 
L.  Frechette,  O.  R.  Rieffel,  C.  G.  Eastman, 
R.   D.   Hayes,   R.    Grossman. 

Philadelphia— W.  E.  Smith,  P.  A.  Bloch, 
M.  S.  Landow,  K.  A.  Suelke,  Beverly  Grif- 
fith, R.  J.  O'Rourke,  Ulrik  Smith,  L.  Lang, 
Vincent    O'Donnell. 

Washington — H.  Hunter,  J.  Oulahan,  D. 
Morrow,  H.  Thompson,  J.  Walsh.  H.  David- 
son.   H.    Beiersdorf,    R.    Grace,    W.    Waters. 

Wilkes  Barre— Fred  H.  Myers,  Tr.,  C.  C. 
Charles,  W.  A.  Devonshire.  J.  F.  Kirby, 
Harold    T.    Keohoe,    Herman    Rubin. 

Atlanta— H.  G.  Ballance,  E.  B.  Price.  Fred 
Unger,  J.  C.  Whitlock,  C.  H.  E.  Felder, 
Phil   Longdon,   Paul   Wilson,   O.   L.   Freeman, 

D.  Prince. 

Memphis— C.  E.  Hilgers.  C.  T.  Raley,  R. 
V.   Reagin,  J.   N.   Talley.   A.   C.   Field. 

Charlotte — R.  B.  Wilbanks.  Henry  Owen, 
Ed  Crowell,  E.  M.  Adams,  J.  W.  Dorland, 
Mark   Kister,   Jr. 

Jacksonville — Scott  E.  Chestnutt.  Walter 
Klements,  M.  L.  Stevenf,  B.  P.  Stiles,  E.  B. 
Price.    Ralph    Kay. 

Buffalo — E.     M.     Kempner,     T.     H.     Moran, 

E.  R.    Brink.    M.    Rose.    W.    F.    Bork,    E.    A. 
Williams.   M.   W.    Kempner. 

Brooklyn— F.  T.  Murray.  Al  Ferrari,  N. 
Kurtz.   E.   H.    Bell.   Miss  Lillian   Bergson. 

New  York — T.  A.  Hammell,  T.  T.  Unger, 
Lester    W.    Adler,    E.    W.    Sweigert,    D.    B. 


Exhibitors 
Daily  Reminder 


Programs 

are 

great  advertis- 

ing  if  taken 

home.     To 

ac- 

complish 

this 

they    must 

be 

attractive. 

Wed.  April  13,   1927 


Price,   Max   Broad,   W.   A.   Leith,   Paul   Gold- 
man,  K.  Flynn,  L.  J.  Cushing,  Morris  Gluck. 

Canadian  Offices — St.  John  Exchange;  P.  J. 
Hogan  and  Ralph  Thome;  Montreal  Ex- 
change :  Ed.  English,  Tommy  Dowbiggan  and 
ohn  Levitt;  Toronto  Exchange:  Jack  Hunter, 
H.  R.  Patte,  H.  Q.  Burns,  Irvin  Waterstreet, 
Syd  Taube,  Lloyd  Hatfield,  Ed.  Stuckey,  Joe 
Kdlackey,    Mel   Levenson,   W.  J.   O'Neill,   M. 

A.  Milligan  and  A.    C.    Benson. 

Chicago  Convention 

PHIL  REISMAN,  Division  Manager 
Columbus — J.     Maurice    Ridge,     Harry    W. 

Dodge,    C.    E.    Kratz,    T.    L.    Irwin,    C.    W. 

Powers,    E.    R.    Custer,    G.    H.    Peterson,    J. 

C.    Calhoun,    Mel   Evidon. 
Cleveland — E.  H.   Brauer,  J.  Himmelein,  M. 

S.    Cummins,    Max    Greenwald,    Wm.    K.    Sel- 

man,    C.    W.    Scheuch,    Carl    Hohage,    Ed.    V. 

Kelly. 

Pittsburgh — J.    E.    Fontaine,    E.    M.    Stuve, 

C.    W.    Perry,    D.    Kimelman,    G.    A.    Robb, 

B.  Sugarman,    R.    E.    Caskey,    M.    Simon,    J. 
T.    McGreevey,    D.    Brown. 

Cincinnati — Lou  Foster,  Lon  Muchmore,  J. 
P.  Hamilton,  Le  Noir  Zaiser,  Ed  Cook, 
Grady  McGlosson,  Mike  Spanagel,  Tom  Saun- 
ders,   Hugh    Owen. 

Indianapolis — F.  E.  Wagoner,  C.  C.  Nie- 
man.  A.  J.  Schmalz,  D.  C.  Newman,  V.  V. 
Huddleston,  M.  W.  Elliott,  H.  G.  Reckley, 
H.    H.    Burn. 

Louisville — Wm.  B.  Kelley,  Nat  B.  Kaplan, 
A.  L.  Hancock,  Walter  W.  Erwin,  Harry 
Mouth,    A.    H.    Kaufman. 

Detroit— O.  W.  Bolle,  T.  E.  Ryder,  C.  J. 
Bell.  T.  M.  Harper,  R.  H.  Ramsey,  R.  G. 
Williams,  E.  M.  Canty,  D.  E.  Rose. 

Chicago— H.  A.  Ross,  N.  F.  Agnew,  H.  A. 
Wafhburn,    J     O.    Kent,    A.    W.    Friemel.    H. 

F.  Neill.  W.  P.  Veins,  Dave  Ross,  E.  J.  Wall, 
M.   B.   Gore.   E.  T.   Smith,   Henry  Busback. 

Milwaukee — G.  A.  Smith,  J.  V.  Lenahan, 
R.  J.  Bassett,  J.  A.  Kraker,  T.  P.  Grunwell, 
W.   D.   Washburn,   F.   G.    Felzman. 

Peoria— E.  L.  Goldberg.  Allen  V.  Burke, 
Harry  R.  Hamburg,  M.  Whitmoyer,  Milton 
Ettinger,  Harry  Hurley. 

Minneapolis — Ben  Blotcky,  E.  J.  Frace,  A. 
R.  Anderson,  Fred  Benno,  Wm.  M.  Grant, 
Ernest  Hill,  Everett  Lovelatt,  C.  F.  Rose, 
Charles  Tackson,  L.  H.   Coen,  G.  E.  Ackers. 

Sioux  Falls— D.  H.  Ruliffson,  T.  F.  Tuck- 
er. F.  R.  Anderson,  E.  D.  Nash,  J.  R.  Fritch- 
er,  B.   Bergen. 

San  Francisco  Convention 

JOHN   D.    CLARK,   Division  Manager 
St.    Louis — M.    Schweitzer,   A.   S.   Carr.   W. 
A.    Sandel,   W.    F.    De   Frenne,   R.   D.    Thom- 
son.   Wm.    Weiss,     R.    J.    McManus,    J.    T. 
McBride. 

Portland— H.   Neal  East,   A.   R.   Taylor,   L. 

G.  Stang.    Hal    Vaughn,    V.    A.    Whitcomb, 
C.   W.   Hudson. 

Seattle — George  P.  Endert,  A.  A.  Halev, 
M.  Segel,  H.  S.  Hoke,  H.  Eagles.  R.  E. 
Dunagan,    H.    S.    Lawrence,    R.    C.    Brown. 

Kansas  City — R.  C.  LiBeau,  A.  H.  Cole, 
T.  H.  States,  Murrel  Hillyer,  Sam  B.  Stoll, 
T.  Roy  Young.  W.  D.  Woods.  R.  E.  Carnie, 
Paul  deOuto,  Tom  W.  Edwards,  J.  T.  Man- 
fre.   A.    T.    Simmones.    Ben  Abrams. 

Salt  Lake  City — Louis  Marcur.  L.  J.  Mc- 
Ginev,  A.  W.  Smith,  A.  K.  Shepherd,  F. 
H.    Smith,    C.    G.    Epperson,    E.    M.    Loy,    F. 


S.  Gulbransen,   F.  J.   Murphy,  Joseph  A.  Eng- 
lish. 

Denver — H.  W.  Braly,  Samuel  Henley,  A. 
L.  Johnson,  C.  H.  Watson,  C.  J.  Duer,  Olof 
Wog,  h..  1.  Keed,  Ansel  Knowles,  J.  C.  Rod 
man. 

San  Francisco — J.  J.  Patridge,  J.  M. 
Bettencourt,  C.  A.  Roeder,  G.  t.  Sullivan, 
H.  W.  llaustein,  Allen  Usher,  J.  J.  Dono- 
hue,  J.   P.   Myers. 

Los  Angeles — C.  N.  Peacock,  Frank  Clark, 
L.  R.  Scamahorn,  M.  C.  Buries,  1.  G.  White, 
H.  Swift,  H.  li.  Davis,  R.  Price,  H.  Haas. 
Des  Moines — A.  W.  Nicholls,  R.  M.  Cope- 
land,  H.  H.  Savereide,  P.  W.  Robbins,  E. 
R.  Rushing,  C.  W.  Nobiling,  L.  F.  Morgan, 
M.    E.   Anderson,    B.    Barnett. 

Dallas — J.  B.  Dugger,  Oscar  Morgan, 
Ralph  Lamed,  Curtis  Dunham,  J.  L.  Lyne, 
John  Cunningham,  Neal  B.  Houston,  P.  P. 
Reynold,  C.  E.  House,  Jack  McCarthy,  J. 
A.    Muchmore. 

Omaha — A.  Mendenhal,  W.  E.  Barker,  I. 
W.  Fischer,  T.  M.  Eckert,  E.  E.  Gruenberg, 
E.   I.   Rubin,   H.  J.   Tardy. 

Oklahoma  City — R.  E.  Heffner,  W.  A. 
Ford,  W.  D.  Bobb,  Curtis  Logan,  John  W. 
Davis,   C.  E.   Lindsey,  J.  W.   Loewe. 

New   Orleans— H.    F.    Wilkes,    E.   E.    Shinn, 

Charles  Dees,   Wm.   Shiell,  Jr.,  Floyd  Murphy. 

San  Antonio — H.  E.  Picett,  M.  W.  Vaughn, 

R.    A.     Kern,     Slater     O'Hare,     L.     W.     Uin- 

tock,   Charles   Karr. 

Canadian  Offices — Vancouver  Exchange: 
Wm.  Hansher,  Jack  Marshall,  Gordon  Dalg 
leish ;  Calgary  Exchange:  W.  O.  Kelly  and 
Doug.  MacNeill;  Winnipeg  Exchange:  A.  E. 
Ritchie,   Robert   Hutchinson   and   Dave   Brick 


Ambitious  Expansions 
Launched  in  Australia 

(Continued  from  Page   1) 

acity  of  35,200.  Six  are  being  erected 
for  Hoyts.  These,  however,  only 
provide  for  the  immediate  future.  It 
is  expected  that  both  organizations 
will  continue  their  race  to  gain  im- 
portant positions  in  all  key  cities 
throughout  the   Commonwealth. 

Current  building  activities  of  each 
chain  are  presented  in  graphic  from 
below: 

UNION   THEATERS,   LTD. 

ADELAIDE 

Theater   and    Location  Capacity 

Rebuilding   on   site  of   Wondergraph .  .  .  .    3000 

BRISBANE 

Tivoli,  in  construction    3000 

MELBOURNE 

Theater  being   built    3000 

Five  suburban  houses  in  work,  each  seat- 
ing       2500 

SYDNEY 

State,    Market    St.,   in   construction 3500 

Theater  being  built    3200 

Building   on   site   of   Empress    2400 

Building  on  site  of  Crystal  Palace 1600 

WESTERN   AUSTRALIA 

Theater  being  built  by  Sir  Thos.   Coombe  3000 

*  *  * 

HOYTS   THEATERS,  LTD. 

ADELAIDE 
Theater    and    Location  Capacity 

Building   on   site   of    St.    Peter's    2500 

BRISBANE 

Site    secured    in    Queen    St 

MELBOURNE 

Collins   St.   Theater,   Building    2500 

SYDNEY 
Theater  building   on   site  of   Auditorium, 

near    Empress    1700 

Property   purchased   next    to   Hoyts 2000 

WESTERN    AUSTRALIA 
Building   on   site   of   Queen's   Hall    1800 


ANSWERS 

(The  Film  Daily 
Question  Box) 


I 


1.  In  February,  1923. 

2.  "The  Four  Horsemen." 

3.  Sam  Katz,  head  of  Publix,  re- 
cently declared  Florida  was  "the 
best  theater  state." 

4.  New  York,  Philadelphia  and 
Chicago. 

5.  John  McCormick  and  M.  C. 
Levee. 


A  Little 

from  "Lots" 


By  RALPH   WILK 


JOHN  FORD  is  one  Coast  director, 
who  cares  little  for  New  York's 
attractions.  He  likes  the  great  out- 
doors and  every  time  he  comes  East, 
he  rushes  to  Portland,  Me.,  his  birth- 
place. His  father  and  mother  still 
reside  there. 

*  *         * 

By  the  way,  Ford  is  one  of 
the  most  popular  boys  on  the 
Coast.  He  is  president  of  the 
Motion  Picture  Directors 
Ass'n  arid  shines  on  outdoor 
stories.  "The  Iron  Horse"  and 
"Three  Bad  Men"  are  exam- 
ples of  this. 

*  *         * 

Will  H.  Hays  predicted  that 
Mayor  Jimmy  Walker  would 
make  a  good  picture  star,  but 
Hizzoner  has  already  appeared 
in  more  pictures  than  any  other 
star— at  the   City  Hall. 

*  *         * 

Ralph  Hammeras,  the  trick  photo- 
grapher, was  a  track  star  in  his 
younger  days.  At  the  age  of  14  he 
raced  with  Clarence  De  Mar,  the 
marathon  star,  and  made  an  ex- 
cellent showing.  Ralph's  brother, 
Eddie,  noiv  cameraman,  was  his 
trainer  and  did  his  pacemaking  on 
a  bicycle,  with  Ralph  trudging  be- 
hind through  the  streets  of  Min- 
neapolis. Ralph  also  starred  in  base- 
ball and  football  until  halted  by  an 
injury. 

*  *         * 

Ted  and  Moe  Altman,  who  have 
been  in  the  Fox  Eastern  production 
department  for  16  years,  are  making 
their  first  trip  to  the  Coast.  Ted 
plans  to  remain  in  Hollywood,  while 
Moe's  plans  are  indefinite. 


Floods  Hit  Business 

(Continued  from  Page   1) 

in  the  Ohio  and  Illinois  Rivers.  This 
isolates  Cairo,  Mounds  and  other 
towns  in  the  southern  part  of  the 
state,  so  far  as  travel  is  concerned. 
At  Chambersburg,  111.,  washouts  in 
the  local  creeks  are  so  high  that  the 
mail,  which  has  to  leave  town  by 
truck,  has  been  delayed.  The  Mis- 
sissippi has  flooded  the  lowlands  in 
E.  St.  Louis.  Surface  railroad  switch- 
ing is  being  done  over  the  elevated 
facing  the  river  fronts  in  St.  Louis. 
The  Owens,  Clarksville,  Mot,  has 
shut  down  until  further  notice  due 
to  high  water.  Thebes,  111.,  reports 
access  into  the  town  impossible  due 
to  high  water. 


Emil  Deiches   Dies 

Albany,  N.  Y. — Emil  Deiches, 
pioneer  in  the  field  died  at  his  home 
here,  after  an  illness  of  one  month. 
He  was  born  in  Austria  and  has 
lived  in  Albany  more  than  20  years. 
He  was  the  first  theater  manager  to 
offer  continuous  vaudeville  in  Albany 
and  among  the  first  to  show  pictures. 
He  once  was  manager  of  36  theaters 
in  the  capitol  district,  and  retired 
from  active  life  ten  years  ago. 


TENNESSEE 
Changes   in    Ownership 

Bells— The    Bells.      Sold    to    L.    A.    Strickland 

by   E.    E.    White. 
Englewood—  Royal.      Sold  to   N.   R.   Williams 

by    C.    W.    Payne. 
Kenton— Star.      Sold   to    R.    W.    Floyd  by   M. 

F.    Floyd. 
La     Follette — Novelty.       Sold    to    John    Mc- 

Clud    by    R.    F.    Biggs. 
Memphis — Eureka.      Sold    to    E.    M.    Schmidt 

by    Shaw    &    Sons. 
Rutherford — Dixie.     Sold  to  Dickson  &  Sharp 

by   Mr.    Floyd. 
Whitewell— State.       Sold    to    E.    A.    Grayson 

by   G.    C.   Davidson. 

Closings 

Dukedome — Dixie.      Until   April. 
Ittabena — Dixie.      Temporary. 


TEXAS 

Theaters  Planned  or  Under 

Construction 

Amarillo.      By    Sunshine   Clean.    &    Press.    Co. 

Belton.       By     Lee    Walker. 

Brady.      By    W.    W.   Jackson. 

Brownsville.      By    Ed    Brady. 

Caddo.       By    W.    W.    Hill. 

Junction.      By    E.    G.    Lockley. 

Kenedy.       By    H.    G.    McNeese. 

Llano. 

Merkel.       By    Mr.    Hodge. 

Midland.       By    W.    A.    Williams. 

Mirando    City.      By    Gus   A.    Becker. 

Odessa.      By   Joe   Rice. 

Perryton.      By    Coffee   &   Ellis. 

San    Marcos.      By    Mr.    Thorp. 

Sebastin. 

Silverton.      By    Mr.    Brewer. 

Changes   in    Ownership 

Abilene — Dixie.       Sold    to    Henry     Curry. 

Alvord — Majestic.      Sold  to   P.   S.   Kontman. 

Baird — Gem.      Sold    to    Texas    Theater    Co. 

Camp  Wood — The  Camp   Wood.     Sold  to   R. 
V.    Raney. 

Carrizo     Springs — Devine.       Sold    to    H.     H. 
Peace. 

Carrollton — Liberty.      Sold  to  Mr.   Hightower. 

Clarksville — Colonial.      Sold  to  W.   R.    Moore. 
(Unconfirmed). 

Coahoma — The     Coahoma.       Sold     to     C.     D. 
White.       (Unconfirmed.) 

Concordia — Mission.       Sold     to     Juan     Bros. 
(Unconfirmed). 

Conroe — Palace.     Sold  to  W.   M.   Conroe. 

Cumby — Lyric.      Sold    to    J.    B.    Lewis. 

Daingerfield — Happy    House.      Sold    to    New- 
some    &    White.       (Unconfirmed). 

Daisetta — Western.      Sold    to    R.    E.    Johnson. 

Dallas — Amherst.      Sold    to    Archie    Copeland. 
Pantages.      Sold    to    H.    L.    Youngblood. 

(Unconfirmed). 
Pioneer.      Sold    to    J.    T.    Clark. 

Floydada — Olympic.      Sold  to  T.   C.   Kennedy. 

Fort    Worth— Pearl.      Sold    to    J.    F.    Smith. 

Holland — Ammie.      Sold  to  A.   C.   Moore. 

Lakeview — Dreamland.       Sold    to    Babe    Gar- 
rett. 

Lancaster — Grand.      Sold    to    P.    B.    Wilson. 
(Unconfirmed). 

McCamey — Star.       Sold    to    G.    R.    Hampton. 
(Unconfirmed). 

Malakoff — Ritz.      Sold    to    Fred    R.    Rike    by 
Smasal    &    Rike. 

Mission — Concordia.      Sold    to   Juan    B.    Bar- 
bera. 

O'Donnel — Lynn.       Sold     to     Henderson     & 
Davis. 

Punee — Lyric.       Sold     to     H.     G.     McNeese 
(Unconfirmed). 

Palace.      Sold    to    H.    G.    McNeese. 

San   Diego — Ideal.      Sold   to  H.   G.   McNeese 
(Unconfirmed). 

Palace.      Sold    to    H.    G.    McNeese. 

Seagraves — New  Palace.     Sold  to  Ralph  Lind- 
sey. 

Slaton— Custer    and    Palace.       Sold    to    Oskar 
Korn. 

Three     Rivers— May.        Sold     to     Hall     Bros. 
(■Unconfirmed). 

Waco — Isis.      Sold  to   M.    L.    Gardner.      (Un- 
confirmed). 

Whitewright — Palace.      Sold    to    Theo.    Miller. 

Closings 

Austin — Nacogdoches.      Account    of    fire. 
Cleburne — The    Rex.      Permanent. 
DaineerfieM — Happy     Hour.       (Unconfirmed). 
Denison — Dreamland. 
Robstown-  Aldine.     Permanent. 
Schulenberg — Opera     House.       Dismantled. 

Changes   in    Ownership 

Silverton — The     Silverton.       Sold    to    H.     A. 


Provo — Paramount  (formerly  Columbia).  Sold 
to  Paramount  Theater  Co.  by  J.   B.  Ashton. 

Rains — Mutual.  Sold  to  Louis  Venditi  by 
John   Arronco. 

Roosevelt — Utopia.  Sold  to  Geo.  H.  Harri- 
son   by    E.    M.    Swain,    effective    July    1st. 

Sugar  House — Forum.  Sold  to  Geo.  Leslie 
Edginton    by    Judge    Silas    Brown. 

Closings 

Circleville — Melvin    Brown's    House. 


UTAH 
Changes   in    Ownership 

Layton — Latonia.      Sold   to    R.   Adams  by   E. 

G.    King. 
Deseret — Broadway.      Sold   to   John   Dewsnup 

by   Thys   Winkel. 


VIRGINIA 
Openings 

Danville — Capitol. 

Changes   in    Ownership 

Chelhowee — American.      Sold    to    E.    V.    Gree- 
ver   by   .    J.    Eads. 


WASHINGTON 
Changes   in    Ownership 

Benton — Grand.       Sold     to     B.     W.     Fey     by 

C.    M.    Dunn. 
Seattle— Ballard.       Sold    to    Russo    &    Cobley 
&   E.    Walden. 

Society.       Sold     to     Harold    Home     Ent. 

by  A.   B.  Ackles. 
Venetian.       Sold    to    Theater    Investment 
Co.    by    Sam    Gargano. 
Tacoma — K   Street,   and   Sunset.      Sold   to    L. 
Perunko   by   H.    C.    Moore. 


Simmons. 


WEST  VIRGINIA 
Openings 

Delbarton — Hipp. 

New     Cumberland — Manos. 

Peach    Creek — Palace. 

Changes   in    Ownership 

Charleston — Sunset.       Sold    to    A.    Aaron    by 

Mr.     Elliot. 
Oakhill— The  Oakhill.     Sold  to  Muri  &  Meek- 

ings   by  A.    M.    Stone. 
Terra    Alta— Alpine.      Sold    to    F.    J.    O'Kelly 

by    J.    Domico. 
War — 'Murphy     (formerly     Palace).       Sold    to 

M.   K.    Murphy   by  J.  A.    Little. 

War.       Sold    to    L.     F.     Rogers    by    M. 
Murphv. 

Changes  in   Policy 

Adrian — Opal.      Open    Tues.    Thurs.    and    Sat. 
Clothier — Hippodrome.        Closed      Wed.      and 

Fri.   account  mines  closing. 
Dunbar — Princess.      Open    Tues.    and    Sat. 
Eskdale — Opera    House.       Open    every    night 

except    Sunday. 
Galloway — The  Galloway.     'Open  Mon.  Thurs. 

and  Sat. 
Gauley   Bridge — Jewel.      Open   Tues.   and   Sat. 
Helen — Blue   Parrot.      Open    Mon.    Wed.    Fri. 

and    Sat. 
Jane   Lew — New.      Open   Tues.   and   Sat.   and 

sometimes    Mon.    and    Fri. 
Monmoth — The    Monmoth.       Open    only    Sat- 
urdays. 
Nitro — Lyric     (formerly!    Nitro).       Open     six 

nights   a    week. 

Closings 

Beckley — New    Strand.       Burned    down. 
Freeman — Grand.       Out     of     business. 
Grantsville — The    Grantsville. 
Huntington — Family. 
Man — The    Man. 
Middlebourne — New   Grand. 
Nolan — The    Nolan. 
Phillippi — The    Nixon. 
Piedmont — Opera   House. 

Pullman — The    Pullman.      During    February. 
Ripley — The     Ripley. 
Verdun — Ellis. 

Verdunville— Mudfork    Y.    M.    C.    A.       Tem- 
porary. 
Winifrede— Opera    House.      Temporary. 


WISCONSIN 
Changes    in    Ownership 

Kenosha — Strand.       Sold    to    Fred    Logue    by 

Anna    Sokolis. 
Krakow — The     Krakow.       Sold     to     Brezinski 

Bros,    by    Parelczyk    &    Haszk. 
La    Crosse — 'Casino   and    Strand.      Sold   to   La 

Crosse    Theater    Co.    by    A.    J.    Cooper. 
Milwaukee — Lincoln.       Sold    to    Bert    Fischer 

by    Stephen    Blum. 
Mondovi — Grand.      Sold   to   Mbndbvi   Theater 


From  Desk 
To  Desk 


Every  Morning,  in  Large 
Organizations,  in  Theaters, 
in  Studios,  Copies  of  the 
Film  Daily  are  Efficiently 
Routed  from  One  Reader  to 
Another. 


Established  Reader  In- 
terest Makes  This  Se- 
condary Circulation  of 
Definite  Value  to  the 
Advertiser. 


! 


THE 


Wednesday,  April  13,  1927 


Barker   Directing   McCoy 

Culver  City — Reginald  Barker  will 
direct  Tim  McCoy's  next  M-G-M 
production,  tentatively  titled  "The 
Frontiersman."  This  is  an  original 
by  Ross  Wills  and  Madeline  Ruth- 
ven. 


Seastrom   Starts  "The  Wind" 
Culver   City — Victor   Seastrom  has 
started   work  on    Lillian    Gish's   next 
vehicle,  "The  Wind."     Lars  Hanson, 
leading   man. 


"Heart  Thief"  Completed 
Culver  City— "The  Heart  Thief," 
Metropolitan's  screen  version  of  the 
Lajos  Biro  stage  play,  "The  High- 
wayman," has  been  completed.  Nils 
Olaf  Chrisander  directed  with  Joseph 
Schildkraut  and  Lya  De  Putti  feat- 
ured. 


Springfield  House  Opens  Soon 

Springfield,  Mass. — The  new  Pine 
Point,  at  the  corner  of  Boyer  St.  and 
Boston  Road,  will  be  opened  by  Paul 
Stomer  on  April  16.     It  seats  400. 


Newspaper  Opinions 


"White    Flannels" 

Warners 

Colony 

AMERICAN — *  *  *  It  is,  perhaps,  a  case 
of  realism  overstepping  itself.  However, 
there  is  Louise  Dresser,  who  makes  almost 
any  film  worthwhile.   *  *  * 

DAILY  MIRROR—*  *  *  It  is  unfortunate 
that  so  good  an  actress  as  Louise  Dresser 
should  be  wasted  on  such  third-rate  stuff  as 
this.    •  •  • 

DAILY  NEWS—*  *  *  Louise  Dresser's 
perfect  performance  in  "White  Flannels" 
makes  of  the  Colony's  film  considerably  more 
than   average   movie   fare.    *  *  * 

EVENING  JOURNAL  —  •  •  •  Louise 
Dresser  is  unfortunate  in  drawing  roles  in 
films  that  even  her  superb  acting  can't  re- 
deem. In  this  one  she's  the  mother  of  a 
miner,  Jason  Robards.   *   *  * 

GRAPHIC — *  *  *  at  its  best  when  the 
story  runs  into  the  mining  town  locale.  In 
the  college  episodes,  where  "White  Flannels" 
really  gets  the  title,  it  is  cheap  and  lacking 
any  realism  of  the  people  and  place  it  en- 
deavors  to   portray.    •  *  » 

HERALD-TRIBUNE—*  *  *  go  and  see 
Miss  Dresser's  performance  in  this  role  and 
use  that  as  a  standard  for  other  mothers  of 
the    screen.    *  *  * 

POST—*  *  *  is  notable  chiefly  for  the 
fact  that  it  gives  Louise  Dresser  a  chance 
to  stir  up  memories  of  "The  Goose  Woman." 

SUN—*  *  *  As  bad  luck  would  have  it, 
of  course,  the  tawdry  moments  in  "White 
Flannels"  seems  all  the  tawdrier  for  their 
proximity   to   the   scenes   of    merit.    *  *  • 

TELEGRAM—*  *  *  She  (Louise  Dresser) 
gives  a  performance  that  is  so  emotionally 
honest  and  so  complete  down  to  the  ulti- 
mate detail  of  make-up  that  we  are  inclined 
to  list  it  as  the  finest  piece  of  acting  the 
American  screen  has  shown  this  season.  *  *  * 

TELEGRAPH—*  *  *  "White  Flannels"  is 
the  best  of  the  new  pictures,  principally  be- 
cause of  Louise  Dresser  and  Warner  Rich- 
mond.   *  *  * 

TIMES — *  *  *  Louise  Dresser  is  an  ex- 
ceptionally clever  actress,  but,  as  she  has  to 
live  up  to  the  director's  instructions,  her  per- 
formance  as   the   mother   suffers    *  *  * 

WORLD — *  *  *  the  work  of  its  principal 
player  is  so  effective,  so  engaging,  that  only 
the  most  exacting  will  find  the  picture  with- 
out   strong    appeal.     *  •  •  -  — 


Impetus  in  European 
Trade  is  Forecast 

(Continued  from  page   1) 

for  the  Department  and  its  M.  P.  Sec- 
tion. 

He  declares  adverse  financial  con- 
ditions have  obstructed  rapid  prog- 
ress in  the  development  of  the  indus- 
try in  various  European  countries, 
but  the  importance  of  new  and  more 
modern  theaters  as  one  means  of 
eliminating  such  depression  is  be- 
coming recognized. 

Canty  declares  that  in  Europe, 
economic  depression  reacts  directly 
upon  motion  picture  attendance  and 
has  been  partly  responsible  for  the 
dullness  in  the  industry  during  re- 
cent years.  The  consensus  of  opin- 
ion of  leaders  in  the  business  in  Eur- 
ope, however,  is  that  the  next  few 
years  will  witness  a  material  prog- 
ress in  various  phases  of  the  indus- 
try as  well  as  the  probable  disap- 
pearance of  the  so-called  "mush- 
room" producer  and  distributor.  It 
is  also  being  recognized  that  the  ap- 
plication of  sound  business  principles 
to  the  industry  is  as  essential  to 
earning  profits  as  in  any  other  busi- 
ness activity. 

Adverse  legislation,  which  has  been 
threatening  the  American  trade  in 
Europe,  and  which  tends  to  restrict 
importation  and  stimulate  domestic 
production  by  artificial  methods  will 
defeat  its  own  purpose,  in  the  opin- 
ion of  many  European  observers  of 
the    industry,    Canty   declares. 

In  several  countries,  where  this 
type  of  legislation  has  been  adopted 
large  sums  of  money  are  being  lost 
by  all  interests  concerned  because  of 
the  reaction  on  the  entire  manufac- 
turing industry  and  the  country  in 
which  the  legislation  originates  is 
frequently  the  principal  loser,  accord- 
ing to  Canty. 

In  some  countries,  Government 
subsidies  permit  legitimate  theaters 
to  range  their  admission  prices  lower 
than  it  is  possible  to  do  in  the  well- 
equipped  picture  houses.  This  is  the 
situation  in  France  where  the  trade 
finds  it  difficult  to  operate  profitably. 
Under  such  conditions,  small  exhib- 
itors will  be  naturally  eliminated  by 
the  proprietor  who  finds  it  possibly 
to  pay  rentals  from  his  house  re- 
ceipts commensurate  with  the  value 
of  current  and  popular  feature  films. 
Thus,  Europe  is  gradually  facing  the 
survival  of  the  fittest  in  filmdom. 
Germany  already  knows  it,  and 
Great  Britain  and  France  are  learn- 
ing it  rapidly. 

So  far  as  it  is  known,  no  new 
houses  are  planned  for  1927  either  in 
Greece  or  Turkey,  although  some  in- 
definite projects  are  under  considera- 
tion, with  a  good  sized  house  badly 
needed  in  Athens.  Rumania,  on  the 
other  hand,  proposes  the  construc- 
tion of  11  new  theaters  during  the 
year  with  a  total  capacity  of  7,500  a 
large  figure  for  this  small  country, 
where  the  trade  is  in  its  primitive 
stage.  Three  houses  are  scheduled 
for  Bucharest,  with  capacities  of  over 
1,000  each,  four  are  expected  to  be 
built  in  Transylvania  and  the  re- 
maining number  are  to  be  scat- 
tered in  other  sections. 

Provincial  authorities  advise  that 
licenses  for  the  construction  of  eight 
theaters  in- Austria  have-  been  issued- 


and  that  three  more  are  under  ad- 
visement. These,  however,  are  for 
small-size  houses,  probably  with  ar- 
rangements not  exceeding  400  seats 
each.  Czechoslovakia,        Hungary, 

Yugoslavia  and  Bulgaria,  fail  to  re- 
port any  projects,  so  whatever 
changes  are  made  in  these  countries 
will  most  likely  involve  the  repair 
and  enlargement  or  the  disappear- 
ance entirely  of  the  existing  small 
houses. 

Latvia,  with  about  65  theaters  and 
19,000  seats,  Lithuania,  with  approxi- 
mately 46  houses  and  22,000  seats, 
and  Estonia  with  45  theaters  and  16,- 
000  seats  will  doubtless  wait  another 
year  before  erecting  new  houses,  it 
is  reported.  Finland,  however,  will 
probably  build  four  new  1,500  seat 
houses  this  year,  thereby  adding  6,- 
000  seats  to  its  present  capacity  of 
about  50,000. 

Poland,  with  400  theaters  and  a 
seating  capacity  for  120,000  is  not 
preparing  for  any  expansion;  in  fact 
it  is  said  to  be  more  than  likely  that 
it  is  sufficiently  supplied  with  the  so- 
called  larger  houses  and  can  afford 
to  eliminate  some  of  the  smaller  ones. 
In  Italy,  five  new  houses,  with 
from  1,000  to  2,000  seats  each  are 
likely  to  be  erected,  and  one  house 
in  Milan,  to  seat  2,700,  is  now  under 
construction.  Spain  has  many  large 
theaters  at  present,  most  of  which, 
however,  need  improvements.  France 
has  but  a  few  additional  houses 
scheduled  for  1927  and  will,  accord- 
ing to  reports,  hardjy  be  in  any  dif- 
ferent position  from  1926,  because  of 
the  high  taxes  involved  in  theater 
owning  and  building,  and  the  gradual 
disappearance  of  the  small  picture 
theaters. 

Denmark  and  Norway  may  expand 
their  facilities  somewhat  and  Sweden, 
where  the  need  for  larger  and  bet- 
ter theaters  in  some  of  its  cities  has 
long  been  recognized,  should,  accord- 
ing to  advices,  build  about  16  houses 
this  year,  with  a  total  capacity  of 
7,000.  With  any  kind  of  a  building 
boom,  contingent  upon  lower  build- 
ing costs  and  easier  money,  this  num- 
ber may  increase  by  10  theaters  and 
3,000  seats.  In  Stockholm,  there  are 
only  two  theaters,  whose  seating 
capacity  barely  exceed  1,000,  and  in- 
definite plans  for  some  time  have 
called  for  the  construction  of  a  pic- 
ture house  seating  up  to  3,000.  The 
Netherlands  plans  the  addition  of  two 
first-class  theaters— one  in  The 
Hague,  to  seat  1,500,  and  the  other 
in  Amsterdam  to  accommodate  1,750. 
Belgium  will  expand  but  little. 

Considerable  expansion  is  planned 
in  Great  Britain  and  Germany.  In 
the  latter  country,  plans  are  under 
way  for  80  new  theaters  which  will 
seat  approximately  100,000.  Esti- 
mates for  Great  Britain  include  20 
new  theaters,  some  running  as  high 
as  3,500  seats,  but  averaging  2,500 
seats,  or  a  total  addition  of  50,000 
seats.  About  $10,000,000  will  be 
used  in  this  expansion,  it  is  reported, 
and  many  will  include  special  attrac- 
tions, such  as  up-to-date  restaurants 
and  dance  halls,  thus  increasing  the 
number  of  full  week  picture  theaters 
in  Great  Britain  to  well  over  3,300. 


O/ULY  TIPS  WHICH  MEAN  OOLLACS  FOC  SUOWMEN 


"Subway  Sadie" 
(First  Nafl) 

Used  a  compo-board  set-up  of  a 
subway  car.  Made  cut-outs  of  heads 
of  stars  in  the  production  and  placed 
them  in  the  windows  of  the  car,  ar- 
ranged so  as  to  appear  as  passengers, 
setting  them  back  about  six  inches 
from  the  opening.  A  few  lamps 
throwing  a  stream  of  light  downward 
gave  the  desired  effect  at  night. — 
Jack  Rowley,  Rialto,  Laredo,  Tex. 


"The  World's  Markets,"  a  weekly 
resume  of  activities  abroad  is  one 
of  the  features  of  the  Sunday  edi- 
tion of  THE  FILM  DAILY: 


"The  Whole  Town's  Talking" 
(Universal) 
Contest  to  determine  the  champion 
radio  entertainers  of  the  Rocky 
Mountain  region.  It  was  a  three- 
cornered  tie-up  between  the  theater, 
the  Denver  Post  and  Station  KFXF. 
Every  night  at  ten  o'clock,  during 
the  contest,  the  stage  of  the  theater 
was  turned  into  a  broadcasting  studio. 
The  radio  acts  were  known  by  num- 
ber only  to  make  the  contest  more 
fair  and  each  listener-in  was  permitted 
to  vote  for  his  favorite  in  each  class — 
single,  unit  and  band — each  night.  At 
the  close  there  was  a  championship 
night  when  leaders  performed  again 
for  final  judgment.  The  cups  were 
later  awarded  on  the  stage  in  con- 
nection with  a  radio  frolic. — Ameri- 
ca,  Denver. 


"The  Winning  of  Barbara  Worth" 
(United  Artists) 
A  big  hit  proved  to  be  a  hat-mak- 
ing contest  for  Vilma  Banky  which 
was  conducted  in  the  News  in  the 
form  of  a  three  column  ad,  contain- 
ing a  straight  portrait  of  Vilma 
Banky,  with  white  space  leaving  room 
for  a  hat  to  be  added  to  the  portrait. 
Readers  were  asked  to  draw  in  and 
paint  a  hat  on  Vilma's  head.  Over 
500  replies  were  received.  The  first 
prize  was  hat  donated  by  a  merchant, 
and  other  prizes  consisted  of  tickets. 
— W.   F.  Brock,  Rialto,  Chattanooga. 


"Wolf's   Clothing" 
(Warners) 

Offered  tickets  to  boy  scouts  who 
turned  in  best  write-ups  on  a  treasure 
hunt.  The  scouts  had  the  hunt  the 
Saturday  before  playdate  and  each 
one  was  required  to  make  a  map  of 
territory  covered  and  turn  in  original 
notes  which  were  graded  on  a  point 
basis.  The  first  two  winners  re- 
ceived a  gold  and  silver  medal  from 
the  Boy  Scout  Council.  In  addition 
to  that,  the  theater  handed  out  passes 
to  the  ten  highest. — F.  J.  Miller, 
Modjeska,  Augusta,  Ga. 


Cody  Making  Gold  Rush  Film 
Los  Angeles — Bill  Cody  is  moving 
his  entire  company  to  Weepah,  Nev., 
to  produce  "Gold  from  Weepah." 
"The  Phantom  Terror"  which  was 
scheduled  for  immediate  production 
will  be  replaced  by  this.  J.  P.  Mc- 
Gowan  has  been  signed  to  direct.  Leo 
Mitzette  brother  of  Richard  Tal- 
madge,  has  been  siened  the  post  of 
production  manager. 


J&feNEWSPAPER 
e/'FILMDOM 


ALL  THE  NEWS 
ALLTHE  TIME 


VOL.  XL     No.  12 


Thursday,  April   14,   1927 


Price  5  Cents 


The  Hub 

REGARDLESS  of  the  jus 
tice  of  the  argument  that 
presentations  in  de  luxe 
theaters  detract  from  the  basic- 
attraction  which  is  the  feature, 
indications  present  and  future 
give  the  vogue  a  pronounced 
degree  of  permanency. 

The  newest  concerns  Bill  Fox, 
his  theater  building  campaign 
and  the  Roxy.  Reports  are  fly- 
ing about  with  great  persistency 
that  the  Roxy,  now  the  corner- 
stone of  the  Fox  theater  struc- 
ture which  may  be  said  to  have 
merely  started  i  t  s  upward 
course,  will  be  the  hub  of  a  pre- 
sentation route  embracing  the 
entire  circuit. 

The  Training  School 
And  if  the  facts  later  bear  out 
these  rumblings,  as  we  believe  they 
will,  Roxy  will  be  the  training  master 
for  the  unit  shows  which  will  traverse 
the  country.  Each  large  chain  will 
have  its  attendant  presentation  cir- 
cuit. Publix  is  filling  in  its  gaps 
steadily.  The  First  National-Stanley- 
West  Coast  alignment  has  to  take 
definite  form.  It  is  not  impossible 
that  Fanchon  and  Marco,  who  are 
very  well-known  in  the  West,  may  en- 
ter into  this  development.  Now  Fox 
injects  himself  into  the  running  with 
a  famed  showman  at  the  helm.  Bitter 
competition  for  "names"  must  result. 

Queen  Vilma  Banky 

Miss  Banky  has  made  but  five 
pictures  in  America.  All  of  these 
were  for  Sam  Goldwyn  except  two 
in  which  appearances  opposite  Valen- 
tino were  made.  Despite  this,  New 
York  fans,  expressing  their  choice 
through  the  balloting  boxes  of  "The 
Daily  News,"  have  voted  her  the 
queen  of  the  movies. 

Jack  Gilbert,  worthy  and  sincere 
artist  of  the  new  school,  is  crowned 
king. 

The  poll  is  interesting.  Chiefly  so, 
because  it  demonstrates  how  new 
faces  on  the  screen  have  caught  the 
minds  and  fancies  of  the  public.  Some 
of  the  generally  reputed  old-time 
favorites,  it  appears,  were  not  even  in 
the  running. 

"Don't  Ask" 

The  question  and  answer  fad  is 
sweeping  the  country.  Highbrows 
and  lowbrows  are  matching  wits  with 
general  knowledge  and  all  are  pay- 
ing homage  at  the  throne  of  this  new 
amusement  wrinkle.  The  stunt  can  be 
flashed  on  the  screen  itself  or  used 
in  house  programs.     It's   sure-fire. 

K  A  N  N 


TALKING  FILMS  TO  BE 
TOPIQTF.N.MEET 

Low  .Priced  .Installation 

Now  Perfected,  Barney 

Balaban  Says 

French  Lick  Springs,  Ind. — Prog- 
ress in  talking  pictures  will  be  one 
of  the  major  subjects  to  be  discussed 
at  the  annual  First  National  meet- 
ing next  Tuesday  at  Atlantic  City, 
declares  Barney  Balaban  of  Balaban 
&  Katz,  who  is  a  director  of  First 
National.  While  on  his  spring  vaca- 
tion here,  at  the  French  Lick  Springs 
Hotel,  Balaban  expressed  the  belief 
that  the  next  advance  in  talking  films 
will  be  transmittal  of  entire  grand 
operas  and  spoken  dramas,  word  for 
word  and  act  for  act. 

A  low-priced  synchronization  in- 
stallation, which  is  within  the  reach 

(Continued    on    page    7) 


BRITISH  FILMS  BILL 
CHANGES  PLEASE  TRADE 


By  ERNEST  W.  FREDMAN 
Editor,  "The  Daily  Film  Renter" 
London — Satisfactory     results    are 
reported  on  the  recent  conference  be- 
tween members  of  the  trade  and  Sir 
Philip   Cunliffe-Lister  called  for   dis- 
cussion of  amendments  on  the  films 
bill.     Sir  Philip  expressed  himself  as 
being    willing    to    accept    modifying 
amendments  to  the  blind  and  block 
booking   clauses.      Exhibitors   gener- 
(Continued    on    page    6) 


Canada's  Policy 

Ottawa — The  House  of  Commons 
heard  a  presentation  of  details  regard- 
ing the  government's  studio  when 
Hon.  James  Malcolm,  minister  of 
trade  and  commerce,  announced  that 
the  Ottawa  plant  would  pay  its  own 
way  this  year,  because  of  the  addi- 
tional revenue  to  be  received  through 
contracts  recently  secured  for  the  dis- 

(Continued    on    page    7) 


House  Provides  Shelter 

Quincy,  Mass. — Fred  B.  Mur- 
phy, spectator  at  an  early  morn- 
ing fire  in  which  many  families 
were  driven  from  an  apartment 
block,  opened  his  Quincy  to  the 
unfortunates  for  the  remainder 
of  the  night.  Thirty  families 
took  refuge  in  the  theater. 


French  Projector  Declared  to 
Reduce  Film  Footage  One-Half 


Southern  States  Hit 

Dallas — Death  and  ruin  were 
left  in  the  wake  of  a  tornado 
which  swept  across  Texas  and 
Oklahoma,  completely  destroy- 
ing the  town  of  Rock  Springs 
where  between  60  and  70  deaths 
are  reported  with  more  than 
100  injured.  With  telegraphic 
communications  cut  off,  it  is 
impossible  to  obtain  report  of 
the  fate  of  the  Rock  Springs 
theater.  Floods  are  sweeping 
the  section  devastated  by  the 
tornado  indicating  that  theater 
business  will  be  at  a  standstill 
for  some  time. 


Memphis — While  flood  dang- 
ers last  night  apparently  had 
been  checked,  so  far  as  Illi- 
nois, Missouri  and  Arkansas  are 
concerned,  although  roads  are 
impassable  and  vast  areas  in- 
undated along  the  Mississippi 
in  these  states,  grave  fears  were 
felt  for  residents  of  MississioDi 
in  districts  along  the  river, 
whose  rising  waters  presage 
new  flood  crests. 


30-DAY  PROTECTION  AID 
TO  OMAHA  SUBURBANS 


Omaha  —  Neighborhood  theaters, 
now  getting  a  break  by  virtue  of  the 
30  days'  protection  limit  being  ac- 
corded first  runs,  will  be  in  even  bet- 
ter position  if  the  potential  price  war 
now  looming,  becomes  a  fact. 

With  their  lower  overhead  and  the 
attention  of  pictures  only  a  month 
behind  the  downtown  house  at  about 
(Continued    on    page    6) 


Production  Delayed 

Hollywood — Freakish  weather,  hail 
and  a  temperature  the  lowest  .of  20 
years  has  disrupted  shooting  sched- 
ules of  companies  on  exteriors  the 
past  few  days. 

Wallace  Beery  and  Raymond  Hat- 
ton,  making  "Firemen  Save  My 
Child,"  moved  from  interiors  to  ex- 
teriors eight  times  in  eight  hours.  All 

(Continued    on    page    6) 


Machine  Projects  at  Seven 

Instead  of  16  Frames 

Per  Second 

Paris — Reduction  of  film  footage  by 
one-half,  by  showing  only  seven 
images  per  second  instead  of  16, 
thus  resulting  in  saving  of  millions 
of  dollars  to  the  motion  picture  in- 
dustry is  claimed  to  be  possible 
through  a  new  projection  demon- 
strated here. 

Films  projected  by  the  new  ma- 
chine will  last  ten  times  longer  than 
under  present  conditions,  say  its  in- 
ventors, Messrs.  Contin-Souza  and 
Combes.  At  a  demonstration  yes- 
terday, the  machine  projected  ordin- 
ary film  clearly  at  various  speeds 
from  eight  to  16  images  per  second. 


HOME  TALENT  EILMS  IN 
ALL  F.&R.  THEATERS 


Minneapolis — Declaring  that  "Mak- 
ing Movies,"  the  production  of  home 
talent  pictures,  has  proved  one  of  the 
biggest  showmanship  features  ever 
employed  by  the  circuit,  Northwest 
Theaters  (Finkelstein  &  Ruben)  J. 
F.  Cubberley,  general  manager  of 
houses  outside  the  Twin  Cities  plans 
to  extend  the  feature  to  every  key 
city   of  the   territory  w"      e  the   firm 

(Continued    on    p  6) 


After  New      ices 

Before  leaving  for  he  Coast, 
Harry  Cohn,  in  charge  of  produc- 
tion for  Columbia,  selected  four  stage< 
stars  in  the  company's  search  for 
"new  Faces."  Negotiations  are  now 
pending  with  these,  who  are  Bert 
Wheeler,  comedian  with  "Rio  Rita," 
Alexander  Clark.  T- .  leading  man  of 

(Continued    on    page    6) 


Not  Affected 

London — Standard-size  film 
is  unaffected  by  the  Emergency 
levy  of  import  taxes,  as  was 
indicated  in  previous  dispatches 
from  London.  The  emergency 
measure  provides  for  extension 
of  the  levy  to  non-theatneal 
films. 


THE 


•P&*1 


DAILV 


Thursday,  April   14,   1927 


Vol.  XL  No.  12    Thursday,  April  14, 1927    Price  5  Cents 


JOHN  W   ALICOATE 


Publisher 


Published  daily  except  Saturday  and  holidays 
at  1650  Broadway.  New  York,  N.  Y.,  and 
copyriRht  (1927)  by  Wid's  Films  and  Film 
Folk,  Tnc.  J.  W.  Alicoate,  President  and 
Publisher;  Maurice  D.  Kann.  Vice-President 
and  Editor;  Donald  M.  Meraereau,  Treaa- 
urer.  Business  and  Advertising  Manager; 
Ralph  Wilk,  Traveling  Representative.  En- 
tered as  second  class  matter  May  21,  1918, 
at  the  post-office  at  New  York,  N.  Y. 
under  the  act  of  March  3,  1879.  Terms 
(Postage  free)  United  States,  outside  of 
Greater  New  York,  $10.00  one  year;  6 
months,  $5.00;  3  months,  $3.00.  Foreign, 
$15.00.  Subscribers  should  remit  with  order. 
Address  all  communications  to  THE  FILM 
DAILY,  1650  Broadway,  New  York,  N.  Y. 
Phone  Circle  4736-4737-4738-4739.  Cable  ad- 
dress: Filmday,  New  York.  Hollywood, 
California — Harvey  E.  Gausman,  Ambassa- 
dor Hotel:  'Phone,  Drexel  7000  and  Wash- 
ington 9794,  London — Ernest  W.  Fredman, 
The  Film  Renter,  58,  Great  Marlborough  St., 
London,  W.  I..  Paris — La  Cinematographic 
Francaise.  5,  Rue  Saulnier. 


Financial 


The  whole  film  market  acted  as  though 
strong  boosting  was  intended  to  send  the 
prices  up.  Both  Warner  stocks  aggregated 
more  than  ten  points'  gain  in  price,  the  "A" 
issue  turning  over  38,500  shares,  and  the 
curb  stock,  9,000.  Fox  Film  "A"  sold  23,500 
shares  to  a  2  point  rise,  and  Fox  Theaters 
"A"  jumped  a  point  and  a  fraction  on  9,300 
shares.  Loew's  and  Pathe  both  made  healthy 
gains   on   substantial   trades. 


Quotations 

High 

Low 

Close 

Sales 

Am.    Seat.    Vtc... 

43'4 

437/R 

43% 

100 

*Am.     Seat.     Pfd. 

46 

•Balaban    &    Katz. 

63% 

*Bal.  &  Katz  Vtc. 

73 '4 

Eastman  Kodak  .  . 

142 

140^ 

142 

300 

Famous    Players    . 

108% 

107/2 

107% 

13,200 

#Fam.    Play.    Pfd. 

119% 

Film    Inspect.     . . . 

6 

6 

6 

ioo 

•First    Nat'l.    Pfd. 

100 

Fox    Film    "A"... 

61 J4 

58 

61 

23,500 

Fox  Theaters  "A". 

21 

20 

205% 

9,300 

Intern'l  Project.   . . 

9VS 

9>4 

9% 

100 

S8J4 

55 '4 

57% 

11,100 

Metro-Gold.     Pfd.. 

25 '4 

25 '4 

25 '4 

100 

M.    P.    Cap.   Corp. 

13 

12% 

12'% 

200 

Pathe  Exch.   "A". 

47 

45 

46 

7,700 

tParamount  B'way 

100 

100 

100 

7 

ttRoxy    "A"    

34 

32 

ttRoxy    Units    ... 

37 

35 

ttRoxy    Common 

11 

\Wi 

Skouras    Bros.    . . . 

42 

42 

42 

**Stan.   Co.  of  Am 

84 

Trans-Lux  Screen 

5^ 

5% 

5% 

100 

•Univ.    Pict.    Pfd. 

102% 

"Universal    Picture 

37 

Warner     Pictures.. 

24J4 

19 

23% 

9,000 

Warner  Pict.  "A". 

34% 

29% 

34 

38,500 

*  Last    Prices    Quoted 

tt   Bid 

and  Ask 

••  Philadelphia     Market 

t   Bond   Market 

f  ■  ■  .  »■»«..  < mq 

DON'T  ASK! 

(The  film  Daily 
Question  Box) 


1.  How  many  times  each  week  do 
big    city    first    runs    fill    their    seats? 

2.  What  caused  producers  and  dis- 
tributors to  shut  down  in  October, 
1918,  for  four  weeks? 

3.  Do  you  recall  what  famous  old- 
line  company  passed  into  history 
early  in   1924? 

4.  What  banker  is  noted  for  his 
keen  interest  in  the  industry? 

5.  Who  preceded  Richard  A.  Row- 
land as  First  National's  general  man- 
ager? 

(Answers  will  be  found  on  page  6) 


Dorothy  Devore  Series 

Dorothy  Devore,  who  was  featured 
in  two-reel  Christie  Comedies  up  to 
three  years  ago,  has  been  signed  by 
Educational  to  be  starred  in  her  own 
series  of  comedies  next  season.  There 
will  be  six  two-reelers  which  will  be 
known  as  the  Dorothy  Devore  com- 
edies. 


"Wings"  in  Cutting  Room 

Hollywood— After  preparation  and 
actual  production  lasting  over  a  period 
of  nearly  20  months,  "Wings,"  soon 
will  go  into  the  cutting  room. 


Atlanta  Has  New  Exchange  Bldg. 
Atlanta — Local  branches  of  United 
Artists,  Educational  and  Liberty- 
Specialty  Film  are  now  housed  in 
the  new  exchange  building  at  Pop- 
lar and  Second  Sts. 


Censors,  Current  Topic  at  A.M.P.A. 

The  A.M.P.A.  today  will  have  as 
its  guest,  Congressman  Loring  M. 
Black,  Jr.,  member  of  the  House 
Committee  on  Education.  Black  has 
jurisdiction  over  all  questions  con- 
cerning Federal  censorship  and  will 
discuss  the  latest  developments  per- 
taining   to    this    problem. 


Original  Negatives  of  Everything 
in  Motion  Picture  Stock  Shots 

WAFILMS,  INC. 

W.  A.  Futter,  Prea. 
130  West  46th  St.         Bryant  8181 


Jack  Ford  Departs 
John  Ford  started  his  return  trip 
to  the  Coast  yesterday,  following  a 
jaunt  _  through  Europe.  He  will  be- 
gin his  next  Fox  picture  immediately 
upon    arriving    in    Hollywood. 


Smith   Arrives 
A.  George  Smith,  managing  director 
of      Producers      Distributing      Corp., 
Ltd.,  arrived  in  New  York  from  Lon- 
don yesterday. 


Plans  Indianapolis  Branch 
Louisville — Big  Feature  Rights 
Corp.,  intends  to  open  a  branch  in 
Indianapolis,  but  not  in  Cleveland  and 
Cincinnati  as  previously  reported.  The 
firm  recently  acquired  the  Columbia 
franchise  in  the  Indiana  territory. 
Skirboll  Bros,  controls  the  franchise 
in   Ohio. 


High  Court  Gets  Case 

Washington  Bureau  of  THE  FILM  DAILY 
Washington  —  The  supreme  court 
has  consented  to  review  the  decision 
of  the  West  Virginia  courts,  grant- 
ing damages  in  the  sum  of  $18,000 
to  Marianite  Truschel  for  injuries  al- 
leged to  have  been  sustained  as  a  re- 
sult of  a  fall  in  a  theater  of  the  Rex 
Amusement  Co.  of  West  Virginia, 
caused  by  a  defective  stair  carpet. 

The  case  hinges  around  the  ques- 
tion of  a  theater's  liability  for  injuries 
sustained  by  patrons  by  reason  of  de- 
fective equipment.  Under  the  West 
Virginia  law,  an  amusement  company 
is  not  an  insurer  of  the  safety  of  per- 
sons visiting  a  theater,  and  proof  of 
knowledge,  actual  or  imputed,  of  an 
alleged  defective  condition  is  essen- 
tial to  recovery.  The  company  in 
this  case  claims  that  such  proof  was 
not    forthcoming. 


Fire   Dept.   Sanction  Awaited 
Sanction   of  the  fire  department  is 
holding   up    plans    for   a   central   ex- 
change building  in  New  York. 


Wallach  New  Colony  Manager 
Change  of  house  managers  at  the 
Colony  has  been  made  by  Warners  in 
appointment  of  Edgar  Wallach  to 
succeed  Joe  Marks.  Marks  plans  to 
return  to  Youngstown,  Ohio,  where 
he  has  been  previously  engaged  in 
theatrical  enterprises. 


Cserapy  Films  After  Veidt 
Negotiations  are  pending  with  Carl 
Laemmle  for  the  services  of  Conrad 
■^oidt  to  appear  as  Rasputin  in  "Blind 
Rulers,"  to  be  produced  by  Cserapy 
Films.  The  story  is  by  Helene 
Iswolsky,  daughter  of  the  former 
Russian  ambassador. 


«'U"  in  Control 

Marshalltown,  la.  —  Universal, 
through  its  subsidiary,  the  Hostettler 
circuit,  now  is  in  complete  control 
here,  having  purchased  the  interests 
of  its  partners  in  the  Casino,  Odeon 
and  Strand. 


Fox  Realty  Bonds  Offered 

Halsey,  Stuart  and  Co.  yesterday 
placed  on  the  market  the  $4,000,000 
first  mortgage  six  per  cent  sinking 
fund  bonds  of  Fox  Realty  Corp.  of 
California,  which  are  due  March  1, 
1942  at  100  and  interest.  The  com- 
pany is  a  wholly-owned  subsidiary 
of  Fox  Film  Corp.  whose  West 
Coast  properties  are  security  for  the 
bonds,  on  a  first  mortgage  on  prop- 
erty appraised  at  $7,544,920. 


Insurance  Brokerage,  being  a  service  and  not  a  commodity,  can 
only  be  equal  to  the  knowledge,  experience,  and  facilities  of  the  organi- 
zation  rendering  it. 

Superior  brokerage  service  is  positively  reflected  in  the  value  and 
cost   of   your    Insurance — and    since   there   is   no   charge   for   the   service. 

Can  you  afford  any  but  the  best? 

Uhkbekt  R.  Ebknstmw  €€t 

■         ■    ■      INCORPORATED     ' 


pi  l/UH  I  1  :  r^M  -4  :■■  :  iTfrTreTT^j 


80  MAIDEN  LANE,  N.  Y.  C. 
mmiimmnnninmimnim. 


Telephone  John  3080 
iiiiiiiiiiiiiiiiimii"""m 


L.  H.  Francis  Here 
L.  H.  (Lou)  Francis,  special  rep- 
resentative for  Heywood-Wakefield 
Co.,  specialist  in  theater  seating,  is 
in  New  York  to  make  his  headquar- 
ters locally,  at  the  company's  show- 
room, 520  West  34th  St. 


AMALGAMATED 
VAUDEVILLE  AGENCY 

Attractions  for 
Picture  Theatres 

Standard    Vaudeville    Acts 

1600  Broadway,  New  York  City 
Phone  Penn.    3580 


Used  Every  Day 
by  Everybody 


Free  to 

FILM  DAILY 

Subscribers 


Equipment  Branch  Moves 
Boston— On    Friday    the    National 
Theater  Supply  Co.  will  move  from  ij 
Church  St.  to  its  new  location  at  211-  I 
213  Columbus  Ave.,  where  additional 
floor  space  is  provided.     Part  of  the 
Church   street   address  formerly  was  <' 
occupied  by  United  Artists'  exchange 
and    there    is    some    talk    of    the    ex- 
change   returning    there    and    taking  j 
the  entire  building. 


WATCH 
HIS  DUST! 

Metro*Qoldwyn*Mayer  is  hitting 
on  all  six! 

DID  you  ever  see  anything  like  it? 

SOME  record!  '* 

STICK  to  Young  Blood 

AND  youll  never  go  wrong! 

M-G-M  is  off  again,  leading 

THE  entire  industry 

"FLESH  and  the  Devil" .  .  .  just  a  starter! 

"TELL  It  to  the  Marines"  ♦  ♦  ♦  and  how! 

THEN  "Slide,  Kelly,  Slide"  to  keep  you  happy 

AND  now  comes  the  prize-winner 

"ROOKIES" .  . .  wait  till  you  see  it! 

— it  pays  to  stick  to  the  live  wires 

M  ETRO  -  GOLD  WYN-MAYER 


FLESH  and 
the  DEVIL 

John  Qilbert 
Qreta  Qarbo 


SLIDE,  KELLY, 
SLIDE 

William  Haines 


TELL  IT  to 
the  MARINES 

Lon  Chaney 
William  Haines 


ROOKIES 

Karl  Dane 
Qco.  K.  Arthur 


Louise  Fa 


Adapted   from  Gerald   Beaumtl 
Directed  by  Ted  Wilde » Pro*  I 


lint 

nationa' 


i* 


WIHIIES 

MAJMQUEf 

TAilt# 

Ml/ 

THE  ©NET  ANSWER 

IBICr 

BII)#1HK## 

l¥>  N€  JECDET  HOW 
All  THE  OTHER* 
TRIED  TO  GRAB 

THE  BABE 

BUY 

IFIIIfMrir  SAiriHDKAIl 

GOT  HIM 


BambinO  — Fence  Buster- 
Record  Buster— Idol  of  every 
man,  woman  and  child  in  the 
country. 

The  greatest  romantic  baseball 
story  of  the  age  with  the  big- 
gest attraction  ace  in  the  game. 


THE 


&&*h 


DAILY 


Thursday,  April   14,   1927 


CHESTNUTS 

That  Bloom  in  the  Spring 


THE  current  story  of  the  cinema 
•*-  concerns  a  magnate  who  recently 
staged  his  idea  of  a  brilliant  recep- 
tion for  a  feminine  star,  in  from  the 
West  for  a  visit.  An  excellent  or- 
chestra was  engaged  but,  with  every- 
thing ready,  delayed  its  music  a  bit. 

"William,"  the  magnate  said  to 
his  secretary,  "why  ain't  the  musi- 
cians playing?" 

"They're  tuning  up  now,  sir,"  was 
the  reply. 

"Tuning  up  now?"  echoed  the  mag- 
nate. "Why,  I  ordered  them  two 
weeks  ago." 

— The    New    Yorker 

*  *  * 

Lifer  No.  1861:  Crool  sense  o' 
humor,  I  calls  it — showin'  them 
travel  pictures  at  the  movies  in  a 
place  like  this. 

—Life 

*  *         * 

A  bachelor  is  a  fellow  who  gets 
only  half  as  much  mileage  as  a  mar- 
ried man  out  of  a  pair  of  socks. 

— Judge 

*  +  » 

"Lay  down,  pup;  lay  down!" 
ordered  the  man.  "Good  doggie — 
lay  down,  I  say." 

"You'll  have  to  say  'Lie  down,' 
Mister,"  declared  a  small  bystander. 
"That's  a  Boston  terrier." 

—M.  I.   T.    Voo  Doo 

*  *  * 

Youth:     Papa. 
Old   lad:      Yes,   son? 
Youth:     Has  Elinor  Glyn  a  water 
cooling  system  on  her  typewriter? 

— Washington   Dirge 

*  *  * 

Rastus:  Say,  niggah,  Ah  thought 
you,  said  you  were  mighty  pahtic- 
kular  who   you  went  around  with? 

Sambo:  So  Ah  did,  brothah,  so 
Ah  did. 

Rastus:  Then  how  come  Ah  see 
you  with  mah  girl  las  'night? 

— Yale  Record 

*  *  * 

In   Regard  to  Advertising 
We   used   to   go   to   the   movies   to 
see   the   main   show;    now   we   go   to 
see  what  they're  going  to  have  next 
time. 

— Wisconsin  Octopus 

*  *  * 

A  recent  college  graduate  applied 
in  the  local  butcher  shop  for  a  job. 
The  butcher  looked  him  over  care- 
fully and  then  said,  "We  need  an 
energetic  young  man  to  run  the 
slicing  machine.  Have  you  ever  had 
any  experience?" 

"I  used  to  play  golf." 

— Dartmouth  Jack   o'Lantern 

*  *  * 

Too:  What  is  a  Scotchman? 

Troo:  A  person  who  eats  salted 
peanuts  on  his  way  to  a  friend's 
house  for  a  little  drink. 

—CINCINNATI    CYNIC. 

*  *  * 

"The  next  person  to  interrupt  the 
proceedings  will  be  sent  home,"  de- 
clared the  irate  judge. 

"Hurrah!"  shouted  the  prisoner. 

—DENISON   FLAMINGO. 

*  *  * 

"7s  he  a  ham  actor?" 
"Naw,  you  can  cure  ham." 

—PITT  PANTHER. 


British  Films  Bill 

Changes  Please  Trade 

(.Continued  from  page   1) 

ally   feel   that   the   final   form   of  the 
bill  will  not  hurt  their  interests. 

The  conference  has  settled  the 
point  that  contracts  made  before  the 
act  shall  be  valid,  and  that  transfer 
of  surplus  quota  films  will  be  pos- 
sible at  the  discretion  of  the  advis- 
ory committee. 

The  questions  of  prices  and  quality 
still  remain  open.  It  is  understood 
that  this  week  the  C.  E.  A.  will  take 
steps  to  meet  members  of  the  House 
in  order  to  press  these  questions. 

The  bill  has  been  submitted  to  a 
committee,  but  it  is  not  anticipated 
that  a  great  many  amendments  will 
come  from  this  source.  Exhibitors 
feel  that  the  bill  still  needs  watching, 
even  though  the  trade  amendments 
have   been    well    received. 


After  New  Faces 

(Continued  from   page   1) 
"Fog,"    and    the     McCarthy     Sisters 


starring 


'"5,"  to  bring  tnpn- 


to  the  Coast  at  the  close  of  their 
various  shows.  If  their  services  are 
contracted  for,  Wheeler  will  supply 
the  comedy  relief  in  future  Colum- 
bia productions,  while  the  other  three 
players  will  be  given  featured  roles. 


Ban  on  Lotteries 

Boston  —  Following  up  the  ban 
made  by  Boston  police,  Attorney 
General  Arthur  K.  Reading  has  or- 
dered lotteries  of  all  kinds  stopped 
in  all  picture  theaters,  carnivals, 
church  affairs  and  other  places  where 
they  have  been  flourishing  for  many 
months. 

Police  chiefs  have  been  sent  notices 
of  the  intention  of  the  attorney  gen- 
eral's office  to  stamp  out  all  forms 
of  drawings,  lucky  numbers,  lucky 
seat  holders,  etc.  Chiefs  have  been 
ordered  to  confiscate  the  prizes  offer- 
ed and  to  report  any  lack  of  coopera- 
tion by  the  lower  courts  in  prosecut- 
ng  cases  to  the  state  house. 

Scores  of  theaters  are  running  con- 
tests for  automobile  and  equally  val- 
uable prizes.  They  have  been  order- 
ed to  cancel  them  at  once  or  have 
the  prizes  confiscated  and  the  man- 
agers prosecuted. 


Rivoli,   Muncie,  Opens  Saturday 
Muncie,  Ind. — Prominent  local  civic 
officials    will    attend    the    opening    of 
the  Rivoli  on  Saturday.     It  is  a  Fitz- 
patrick   and    McElroy    house. 


ANSWERS 

(The  Film  Daily 
Question  Box) 


1.  On  an  average  of  eighteen. 

2.  Influenza  epidemic. 

3.  Triangle  Pictures. 

4.  Dr.  A.  H.  Giannini. 

5.  J.  D.  Williams. 


"If  you  hear  any  crow- 
ing from  First  National's 
direction,  this  is  why: 
'Camille'  two-a-day  pic- 
ture opens  at  the  Globe 
on  the  21st;  'Orchids  and 
Ermine'  goes  into  the 
Strand  Saturday  while  'All 
Aboard'  opens  Monday  at 
the  Hipp.  Three  good 
reasons." 


Home  Talent  Films  In 
All  F.  &  R.  Theaters 

(Continued  from  page   1) 
has    a    house.      Newspapers    are    co- 
operating   to    assure    the    success    of 
the  plan. 

Successful  launching  of  a  home 
talent  picture  in  St.  Paul,  in  co-op- 
eration with  a  local  newspaper,  lead 
to  extension  of  the  plan  to  make  pic- 
tures under  supervision  of  J.  Sam- 
uel Burkowitz,  head  of  Berkova 
Prod.,  Hollywood. 

Under  the  plan,  a  local  scenario 
and  casting  contest  is  launched  with 
prizes  awarded.  All  stories  submit- 
ted must  have  a  local  angle  and  con- 
cern local  people.  Filming  is  then 
begun,  with  several  of  the  scenes 
made  on  the  theater  stage.  At  the 
conclusion,  the  audience  is  filmed, 
which  scene  is  incorporated  in  the 
picture,  which  is  shown  the  follow- 
ing week  at  the  house. 


"Newlyweds"  Started 
Production  is  in  an  advanced  stage 
on  the  first  two-reeler  of  the  new 
"Newlyweds  and  Their  Baby"  series, 
Julius  Stern  states,  under  direction 
of  Gus  Meins.  Three  or  four  of  the 
series  will  be  completed  before  sum- 
mer. Joe  Young  appears  as  Mr. 
Newlywed,  and  Addie  McPhail  as 
Mrs.  Newlywed.  Sunny  McKee 
again  plays  the  role  of  Snookums. 
Others  in  the  cast  are  Frank  Whit- 
son,  Frank  Earl,  Fred  Holmes,  Ruth 
Meakin  and  Alice  Covert.  The  ser- 
ies will  be  released  as  Universal  Jun- 
ior Jewels. 


"U"  Title  Changes 
Los  Angeles — Title  changes  on 
three  Universal  productions  have 
just  been  announced.  "Surrender" 
is  the  new  title  for  "The  Crimson 
Hour,"  the  story  adapted  from  "Lea 
Lyon,"  in  which  Mary  Philbin  and 
Ivan  Moskine  are  being  co-starred 
under  direction  of  Edward  Sloman. 
"Buck  Privates"  is  the  new  title  of 
the  Stuart  Lake  story  hitherto  re- 
ferred to  as  "Let's  Go  Home"  or 
"You're  In  the  Army  Now."  "War 
Eagles"  is  the  new  name  selected  for 
the  American  aviation  story  by  Lieut. 
Ralph  Blanchard,  which  Emory 
Johnson  is  directing  with  Raymond 
Keane  and  Barbara  Kent  co-featured. 


30-Day  Protection  Aid 
To  Omaha  Suburbans 

(Continued  from  Page   1) 

half  the  price,  neighborhood  houses 
are  adding  acts  in  their  bid  for  busi- 
ness. Most  of  them  are  presenting 
a  two  hour  show,  and  with  25  cents 
top,  adequate  parking  facilities  and 
their  proximity  to  residential  sections 
they  occupy  an  advantageous  posi- 
tion. 

Keen  competition  existing  between 
downtown  houses  on  the  one  hand 
and  the  subsequent  runs  on  the  other, 
is  promised  a  new  development  in 
the  price  cuts  expected  at  downtown 
theaters.  In  the  first  run  field,  the 
opposing  factions  are  Blank-Publix 
and  World  Realty  Corp.  The  for- 
mer has  the  advantage  of  the  new 
Riviera,  just  opened,  while  the  lat- 
ter is  strengthened  by  its  outskirt 
houses. 

The  Rialto  dropped  its  price  from 
50  to  35  cents  and  its  matinees  to 
25  cents  when  the  Riviera  opened. 
There  are  no  presentations,  but  strong 
picture  bills  are  being  offered.  The 
Riviera  is  getting  60  cents  evening 
and  Sunday,  40  cents  matinee  and  25 
cents  for  morning  shows.  First  runs, 
Publix  presentations,  comedy,  news 
reel  and  novelties  are  offered  at  this 
price. 

So  far,  World  Realty  houses  have 
made  no  move  to  meet  this  new 
competition,  the  World  remaining  at 
75  cents  top  and  50  cents  general  ad- 
mission. The  Sun  and  Moon  are  re- 
taining their  present  scales. 

World  now  is  engaged  in  building 
up  a  chain  of  combination  houses 
throughout  the  state,  and  if  a  price 
war  results,  it  may  be  extended  to 
other  Nebraska  towns. 


Production  Delayed 

(Continued  from  Page  1) 
eight  companies  working  at  the  Lasky 
studio  have  been  trying  for  two  days 
to  clean  up  their  exterior  shots  but 
without  success.  The  Easterners 
transferred  out  here  by  the  consolida- 
tion of  the  studios  are  learning  to 
say  that  the  weather  is  unusual. 


GothamProductions 

Announce 

Bare  Knees 

from   the    story   by 

ADELE  BUFFINGTON 

To  be  placed  into 
immediate  production 
for      release      during 

Season  1927-28 


THE 


Thursday,  April   14,   1927 


■c&< 


DAILY 


New  Theaters 


Taunton,  Mass. — Work  has  started  by  the 
Donovan  Amusement  Co.  on  the  Park  at  30 
Broadway,    to    seat    1,500. 

Berkeley.  Cal. — A  $300,000  theater  is  plan- 
ned on  Ashby  Ave.  and  Adeline  St.  by  a 
group  of  residents  of  the  district.  It  will 
seat  over   1,500. 


York,   Pa. — Nathan   Appell   Enterprises  will 
build  a  2,000-seat  house. 


Allentown,    Pa. 
opened  here. 


The    Pergola    has    been 


Ocala,  Fla. — Plans  for  construction  of  a 
$100,000  theater  have  been  announced  by 
Publix  Saenger  Amusement  Co.  and  Sparks 
Enterprises,  to   seat   1,500. 


Morrison,  111. — The  Morrison  Theater  Co. 
will  erect  a  $60,000  theater  on  the  site  of 
the  old  Armory  building. 


Parkersburg,  W.  Va. — The  Hynes  has  been 
opened  on  7th  St.  near  Lynn,  seating  700 
under   management   of    Pete   Thomas. 


Toronto,  Out. — The  Major  Theater  Co. 
Ltd.  is  erecting  a  $75,000  theater  in  Silver- 
thorne,  a  suburb,  to  seat  750  and  to  open 
in    June. 

Plainwell,  Mich. — Harold  Kortes  will  open 
the   Sun  in  about  two  weeks. 


Danbury,  Conn. — Charles  D.  Parks  and 
Warren  C.  Mercier  are  planning  a  2,000- 
seat  theater  at  322  Main  St.  It  will  be 
leased  to  a  Boston  group  of  theatrical  men. 

E.  St.  Louis,  111. — James  Drake  has  opened 
the  Drake.  He  also  operates  the  Gem  in 
St.    Louis. 


Springfield,  Mass. — Pine  Point  theater  is 
nearing    completion    and    will    open    Apr.    20. 

Haverhill,  Mass. — Contracts  have  been  let 
by  Edward  Brodie,  former  manager  of  the 
Strand  at  Lawrence,  for  a  theater  to  seat 
1,500. 


Talking  Films  to  Be 
Topic  at  F.  N.  Meet' 

{Continued  from  page   1) 

of  even  the  smallest  town  house,  has 
just  been  perfected  by  one  of  the  na- 
tion's leading  engineering  organiza- 
tions, Balaban  reported,  predicting 
that  consequently,  within  a  few 
years  the  voices  and  gestures  of  Ethel 
Barrymore  and  Lucrezia  Bori  will 
be  as  well  known  in  Whatcheer  and 
Toonerville  as  in  the  Metropolitan 
Opera  House  and  Broadway's  $S-a- 
seat  theaters. 

This  is  believed  to  be  the  Photo- 
phone,  for  which  the  five  company 
pool  of  which  First  National  is  a 
member,  is  dickering.  The  device  is 
being  developed  by  General  Electric, 
Radio  Corp.  of  America  and  Westing- 
house  Electric.  Paramount,  P.  D.  C, 
Universal  and  M-G-M  also  are  in  the 
pool. 

"There  always  will  be  'Ethel  Barrymores,' 
who  are  so  much  in  demand  in  New  York 
that  they  can  not  even  think  of  playing  in 
smaller  cities,"  Balaban  said.  "Speaking  mo- 
tion pictures  now  make  possible  the  com- 
plete reproduction  of  every  word  and  act  of 
their  performances  in  great  plays  and  operas 
on  the  New  York  stage,  and  the  distribution 
of  these  films  to  every  city  and  town.  This 
wider  presentation  of  the  super-stars  will 
prove  one  of  the  most  appreciated  uses  of 
the    speaking    pictures. 

"Speaking  pictures  will  be  used  most  gen- 
erally, however,  I  believe,  for  the  transmit- 
tal of  fine  orchestral  accompaniments  for  film 
dramas.  This  will  mean  that  town  and  vil- 
lage audiences  will  hear  their  pictures  ac- 
companied by  such  fine  music  as  that  of  the 
New  York  Philharmonic  Orchestra,  instead 
of  by  a  small  orchestra  of  four  or  five  per- 
sons   of    limited    ability. 

"We  do  not  expect  these  speaking  pictures 
which  contain  their  own  orchestral  accompani- 
ment to  drive  living  orchestras  entirely  from 
the  theaters.  In  our  theaters  in  Chicago,  we 
still  maintain  large  orchestras  for  the  ren- 
dition of  special  overtures  and  concerts,  and 
believe  there  always  will  be  a  demand  for 
this." 


Scottsboro,  Ala. — C.  T.  Bobo,  operating 
the  Dreamland,  will  start  building  a  new 
theater    here    in    June. 


Cullman,   Ala. — T.   D.    McMinn  has   opened 
the    Lyric,    costing    $75,000. 


Observing  Good  Friday  __ 
Hull,  Que. — The  three  picture  the- 
aters will  be  closed  on  Good  Friday  in 
recognition  of  the  religious  observ- 
ance of  the  day,  these  being  the 
Laurier.  Eden  and  Capitol.  This  is 
the  only  day  in  the  year  when  the 
Hull  theaters  are  dark,  as  they  are 
operated  Sundays  as  well  as  week 
days. 


Science  and  the  Industry 
"The  Visual  Link  'twixt  Slcience  and 
the  Motion  Picture  Industry"  will 
form  the  subject  of  an  address  to  be 
delivered  by  Dr.  A.  B.  Hitchins,  tech- 
nical director  of  the  Duplex  M.  P. 
Corp.,  at  today's  weekly  luncheon  at 
Town  Hall,  held  under  auspices  of 
the  American  Institute. 


Wenger's  Curtain  for  De  Mille  Film 
Cecil  B.  De  Mille  has  arranged 
with  John  Wenger  to  create  special 
curtain  for  "The  King  of  Kings," 
opening  next  week  at  the  Gaiety. 


Canada's  Policy 

(.Continued  from   page   1) 
tribution    of    releases    in    the    United 
States. 

Formal  announcement  was  made 
that  the  government  studio  was  op- 
erated on  a  business  basis,  with  regu- 
lar rentals  being  charged  for  the  the- 
atrical use  of  the  current  releases. 
Only  a  nominal  fee  is  required  when 
reels  of  an  educational  nature  are  in- 
tended for  presentation  in  places  other 
than  theaters.  Most  of  the  depart- 
ment's films  shown  in  the  United 
States  are  distributed  through  well- 
known  companies  and  there  was  a 
very  encouraging  demand  for  them, 
it  was  stated. 

The  department  is  always  ready  to 
cooperate  with  producers  of  other 
countries  when  it  is  desired  to  shoot 
scenes  in  Canada.  Assistance  is  ex- 
tended for  location  work  and  no  di- 
rect revenue  is  charged  because  the 
government  believes  that  general 
publicity  secured  through  pictures 
produced  on  Canadian  soil  are  suffi- 
cient recompense. 


Malcolm   Boylan   Here 

Malcolm  Stuart  Boylan,  who  titles 
pictures  for  Fox,  arrived  in  New 
York  today  from  Los  Angeles  via 
the  Panama  Canal.  Boylan's  trip  is 
for  the  purpose  of  titling  "The  Joy 
Girl." 


Remy  Here 

Lou  Remy  .Southwestern  district 
manager  for  Fox,  is  in  town  for  a 
few  days.  Most  of  his  time  here  will 
be  spent  in  conference  with  James 
R.  Grainger. 


Briskin  Returns 
After  a  three  weeks'  tour  of  seven 
key  cities,  Irving  Briskin  of  Sterling 
is  back  at  the  home  office. 


Reviews 

If  there  is  any  doubt  in  anyone's 
mind  as  to  the  importance 
of  reviews  ask  the  exhibitor 
and  the  film  salesman. 

They  are  the  best  qualified  to 
answer  the  question. 

FILM  DAILY  readers  read,  clip 
and  save  our  reviews  for 
future  reference. 

They  know  they  can  depend 
upon  us  for  the  truth  about 
pictures. 

Our  reviewing  staff  always  has 
the  Box  Office  Angle  in 
mind  and  because  of  this 
exhibitors  all  over  the  world 
Read  and  Rely  upon  the 
reviews  in — 

The  Film  Daily 

(a  Regular  Sunday  Feature) 


THE 


DAILY 


Thursday,   April   14,   1927 


And  That's  That 


By  PHIL  M.   DALY 


TTERE'S  Ralph  Spence's  contribu- 
"  Hon  to  the  A.  M.  P.  A.  batch  of 
telegrams: 

"I  am  awfully  sorry  that  a  recent  develop 
merit  has  prevented  me  from  attending  the 
Naked  Truth  dinner.  I  would  like  to  make 
a  few  suggestions  which  if  carried  out  will 
tend  to  improve  motion  pictures  generally. 
First,  I  think  von  should  compel  Will  Rog- 
ers to  use  a  douhle  for  his  close  ups.  He 
scares  little  children.  Second,  sqfrnefthing 
should  be  done  about  certain  male  stars 
who  have  risen  from  Pie  Throwers  in  com- 
edies to  cake  eaters  in  features.  We  should 
not  show  a  leading  man  leading  a  double 
life  at  a  time  when  it  costs  double  to  lead 
a  single  life.  We  should  wait  until  things 
get  cheaper.  I  believe  that  we  shou'd  be 
more  liberal  about  love  scenes  on  the  screen. 
Let  lovers  do  a  reasonable  amount  of  pet- 
ting. The  industry  should  take  into  con- 
sideration the  fact  that  millions  of  married 
women  attend  the  movies  just  because  they 
don't  want  to  forget  what  a  kiss  is  like. 
While  we're  on  the  subject  let  me  suggest 
that  all  scenes  between  Greta  Garbo  and 
John  Gilbert  should  be  warmed  up  a  little 
for  the  Latin  American  trade.  They're 
much  too  tame  for  Chile  and  Argentine.  To 
show  how  far  we've  been  missing  it  down 
there  Brazil  has  been  writing  in  and  asking 
for  John  Barrymore  in  Little  Lord  Fauntle- 
roy  as  John's  capers  in  Don  Tuan  were  quite 
amusing  to  the  kiddies.  Another  thing,  these 
mergers  have  got  to  stop.  The  wav  things 
are  now  a  man  gets  hired  by  First  National 
and  fired  by  Marcus  Loew.  To  show  you 
this  thing  can  be  carried  too  far  there  is 
an  underground  rumor  out  here  that  Para- 
mount is  going  to  merge  with  Child's  res- 
taurants so  they  can  sell  location  lunches  to 
Fox.  The  introduction  of  efficiency  systems 
is  another  thing.  That  is  being  carried  a 
bit  too  far  in  our  industry.  For  instance, 
Warner  Brothers  are  now  figuring  the  mile- 
age they  get  out  of  postage  stamps.  At  Uni- 
versal City  they  are  using  canceled  postage 
stamps  for  fly  paper.  Metro  Goldwyn  has 
inaugurated  the  eieht  hour  day.  eiVht  hours 
in  the  morning  _and  eight  hours  in  the  after- 
noon._  There  is_  just  one  more  complaint, 
but  it  is  a  serious  one.  I  have  recently 
uncovered  an  author  out  here  who  got  the 
idea_  for  his_  second  novel  from  the  film 
version  of  his  first  one.  Now  he  plans  to 
write  a  third  novel  from  the  film  version 
of  his  second.  You  can  see  that  this  thing 
could  go  on  forever.  A  brain  is  as  strong 
as  its  weakest  think  so  let  us  insist  that 
scenario  writers  continue  the  time  honored 
custom  of  getting  their  ideas  from  each 
other.  Yours  until  they  make  a  talking 
picture    of    Sam    Warner." 


Irene  Rich  is  the  latest  victim  to 
succumb  to  cuspid's  wiles.  She  was 
married  a  few  days  ago  at  Del 
Monte,   Cal. 


Operators  who  rave  about  not  be- 
ing able  to  smoke  in  the  booth  should 
remember  good  old  Pat  who  had  to 
quit  his  job  as  an  undersea  diver  be- 
cause he  couldn't  get  along  on  a  job 
where  he  couldn't  spit  on  his  hands. 


"Billy"  Ferguson  stole  the  show 
at  the  openinq  game  at  the  Yankee 
Stadium  with  his  big  balloon  for 
"Slide.  Kelly,  Slide."  About  70,000 
viewed  the  ballyhoo. 


Roxy  received  a  gold  cigarette  case 
by  the  Advertising  Club  of  New  York 
at  a  dinner  in  his  honor. 


For  the  third  time  in  six  months 
free  cigars  are  being  passed  around 
at  the  Sennett  studio  from  a  proud 
papa.  First  it  was  Alt  Goulding, 
director,  to  whom,  the  stork  deliver- 
ed a  baby  girl,  following  in  two  days 
with  a  boy  at  the  Raymond  McKee 
home.  Now  it  is  George  Cannons, 
who  is  the  father  of  a  son. 


DAILY  TIPS  WHO  MEAN  DOLLADS  FOR.  SHOWMEN 


"The    Beloved    Rogue" 
(United  Artists) 

Effective  cooperation  was  obtained 
from  the  Express,  1,000  of  whose 
newsboys  wore  attractive  blue  felt 
costume  hats  such  as  the  star  wears 
as  Francois  Villon  in  the  production. 
Each  hat  had  imprinted  on  it  in 
yellow  process  stencil  the  name  of 
the  theater  and  the  picture.  Another 
feature  was  a  doll  dressing  contest 
conducted  for  girls  by  the  Express. 
The  prizes  were  dolls  dressed  in  the 
Barrymore  costume  of  cap,  jerkin, 
belt,  tights  and  high  laced  shoes.— 
Criterion,     Los    Angeles. 


"Casey  at  the  Bat" 
(Paramount) 

A  couple,  dressed  in  the  fashion- 
able styles  of  the  '90's,  rode  a  "bicy- 
cle built  for  two"  about  the  busy 
streets  in  the  business  section.  Ban- 
ners on  their  backs  announced  the 
picture.  Every  time  this  couple  on 
the  tandem  bicycle  stopped,  they  dis- 
tributed "Casey"  poems  to  the  curi- 
ous on-lookers.  On  the  reverse  side 
of  the  poems,  was  an  announcement 
of  picture.  All  during  showing  had 
a  boy  on  the  streets  with  a  sign  on 
his  back.  This  boy  was  dressed  in  an 
ill-fitting  baseball  uniform,  wore  his 
cap  sidewise  as  Beery  does  in  the 
picture,  and  had  a  heavy  growth  of 
whiskers. — W.  S.  Perutz,  Lincoln, 
Lincoln,  Neb. 


"The  Kid  Brother" 
(Paramount) 
A  man  resembling  Harold  Lloyd 
was  secured  to  parade  the  streets  with 
a  banner  on  his  back.  This  man  was 
dressed  in  clothes  similar  to  those 
worn  by  Lloyd.  500  balloons  to 
school  children,  500  Lloyd  spectacles 
to  children  attending  matinee  shows, 
100  metal  sheriff  badges  to  boys  pur- 
chasing tickets  one  week  prior  to  play 
date, — were  distributed.  —  Montague 
Salmon,  Rialto,  Macon,  Ga. 


"McFadden's  Flats" 
(First  Nat'l) 

Offered  prizes  for  Scotch-Irish 
jokes  through  the  newspaper.  All 
contestants  were  required  to  send  in 
one  joke  only  and  it  could  be  about 
the  Scotch,  the  Irish,  or  a  combina- 
tion of  both  races — and  the  joke  sent 
in  did  not  have  to  be  original.  An 
avalanche  kept  the  contest  editor  and 
judges  swamped.  The  contest  was 
a  success  and  got  the  picture  a  lot 
of  publicity  that  it  wouldn't  ordinari- 
lv  get. — Sidney  Dannenberg,  Strand, 
Birmingham,    Ala. 


"Orchids  and   Ermine" 
(First  Nat'l) 

Tied  up  with  telephone  company, 
which  ran  institutional  ads  in  locals 
advertising  our  picture.  By  agree- 
ment with  Mansfield's  new  hotel 
(new  building.)  had  the  new  tele- 
phone switchboard  on  display  in  lob- 
by, this  resembling  the  switchboard 
used  in  the  picture.  Telephone  com- 
pany provided  girl  to  sit  at  board 
and  the  stunt  attracted  much  atten- 
tion. Topping  off  the  campaign  was 
telegram    from    Miss    Moore    telling 


Just  say 

"Two,  Please" 

to  one  of  our  courteous 
ushers.  He's  trained  to 
know  just  where  the  best 
vacant  seats  are.  He'll 
show  you  to  one  without 
any  delay  when  you 
come  to  see 


(Data  in  picture,  including 
cast,  etc.  here.  Also  name  of 
theater.) 


Sample  Ad 

Type  of  institutional  copy  sug- 
gested by  First  National  in  new  ex 
hibitor  service. 


her  experiences  as  a  "hello"  girl 
while  making  "Orchids  and  Ermine." 
Reproduced  telegram  as  a  newspaper 
ad. — Harry  Brown,  Jr.,  Majestic, 
Mansfield,   O. 


"Paradise  for  Two" 
(Paramount) 

During  the  run  a  bannered  truck 
carrying  two  3x3  dice  got  more  than 
the  usual  attention  when  it  traversed 
city  streets.  Banners  on  each  side 
and  rear  of  the  truck  read,  "Paradise 
for  Two  with  Richard  Dix  and  Betty 
Bronson  now  playing  Sterling  Thea- 
ter.— G.  R.  Stewart.  Sterling,  Greeley, 

Colo.  

"The  Scarlet  Letter" 
(M-G-M) 

A  street  ballyhoo  was  used.  A 
man  dressed  in  Puritan  costume  of 
black  carried  a  large  copper  bell  in 
one  hand  and  a  scroll  reading  "  'The 
Scarlet'— Loew's  Grand."  At  short 
intervals,  this  man.  would  stop  and 
ring  the  bell,  then  unroll  the  scroll 
and  display  it  to  pedestrians  passing 
by.  This  ballyhoo  created  unusual 
attention.  —  Tom  James,  Loew's 
Grand,  Atlanta. 


Canadian  House  Burns 
Star  City,  Sask—  The  Gaiety  and 
two  adjacent  buildings  were  de- 
stroyed by  fire,  which  started  in  the 
projection  room  when  the  theater 
was  emptv.  The  loss  was  estimated 
at    $75,000. 


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Holly  wood  Happenings  % 


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Pollard  to  Direct  "Show  Boat" 

Harry  Pollard,  who  is  now  directing  "Uncle 
Tom's  Cabin"  for  Universal,  wil  lhandle  the 
megaphone   of   "Show    Boat." 

*  *  * 

Gotham  Busy 

In  addition  to  four  Gothams  three  remain- 
ing Fairbanks  pictures  are  also  under  way 
at  the  Gotham  studio.  Production  on  'Catch 
as  Catch  Can,"  a  wrestling  story  is  now  pro- 
ceeding under  supervision  of  Sam  Bischoff. 
Work  on  "The  Down  Grade"  and  "When 
Danger    Calls"    will    follow. 

*  *  * 

New  Tiffany  Completed 

Edmund  Burns,  Blanche  Mehaffey,  Ethel 
Clayton,  Babe  London,  Charles  McHugh, 
Aggie  Herring,  Charles  Crockett,  Harry 
Bailey  and  Sidney  D'Albrook  are  in  the  cast 
of  "The  Princess  of  Hoboken"  which  Tiffany 
produced. 

*  *  * 

Finish  "Cradle  Snatchers" 

Fox  has  finished  "Cradle  Snatchers,"  by 
Russell  Medcraft  and  Norma  Mitchell.  It 
features  Louise  Fazenda.  J.  Farrell  Mac- 
Donald,  Dorothy  Phillips,  Dione  Ellis,  Ethel 
Wales,  Sammy  Cohen,  Nick  Stuart,  William 
Davidson,  Franklyn  Pangborn,  Arthur  Lake 
and   Joseph    Striker  are   in   the  cast. 

*  *  * 

Pick  "Frontiersman"  Cast 

Russell  Simpson  has  been  selected  to  por- 
tray "Old  Hickory"  in  "The  Frontiersman," 
Tim  McCoy's  new  picture  following  "Cali- 
fornia." Reginald  Barker  will  direct.  The 
cast  includes  McCoy.  Claire  Windsor,  Doro- 
thy   Sebastian   and    Tom    O'Brien. 


Ross  Receives  Assignment 

Nat  Ross  will  direct  the  original  screen 
story  by  Hampton  Del  Ruth  called  "Stop 
That  Man,"  recently  purchased  by  Univer- 
sal. The  cart  will  be  all-star.  Production 
starts  as  soon  as  Ross  completes  the  last 
four    of    "The    Collegians"    series. 

*  *  * 

Start  "Circus   Ace" 

Tom  Mix,  having  completed  work  in  "Out- 
laws of  Red  River,"  has  started  "The  Circus 
Ace."  an  early  summer  release.  Ben  Stoloff 
is-  directing,  with  a  cast  including  Natalie 
Joyce,  Jack  Baston.  Duke  Lee,  James  Brad- 
bury  and    Stanley    Blystone. 

*  *  * 

Titling  "Turkish   Delight" 

John  Krafft,  lately  put  under  contract  at 
the  DeMille  studio,  has  been  assigned  to 
title  "Turkish  Delight,"  co-featuring  Julia 
Faye  and  Rudolph  Schildkraut  under  direc- 
tion   of    Paul    Soane. 


Re-plan  Russian  Kino 

Reorganization  of  the  State  Kino 
Administration  is  under  way  follow- 
ing the  scandal  which  rocked  the  Rus- 
sian industrv,  says  a  copyright  dis- 
patch to  "The  New  York  Times." 
Like  other  European  countries,  the 
Soviet  is  confronted  with  the  prob- 
lem presented  by  the  tremendous 
popularity  of  American  films  and  is 
seeking  wavs  to  meet  it. 

Meanwhile,  attention  is  centered 
on  the  trial  of  several  directors  and 
officials  of  the  Soviet  Kino  Trusts, 
charged  with  mismanagement,  waste 
and  nepotism.  If  they  are  con- 
victed, it  is  expected  the  death  pen- 
alty will  be  invoked. 

Throughout  the  Soviet  Union, 
there  is  demand  of  small,  independent 
republics  for  films  depicting  their  na- 
tional life.  Thus  a  scenario  has  just 
been  purchased  from  Tucita  Squire. 
American  women,  based  on  the  real 
life  story  of  a  Tartar  girl.  The  pic- 
ture to  be  made  is  expected  to  cre- 
ate a  wide  interest  outside  the  Tar- 
tar Republic. 


^NEWSPAPER 
o/*FILMDOM 


ALL  THE  NEWS 
ALL  THE  TIME 


VOL.  XL     No.  13 


Friday,  April  15,  1927 


Price  5  Cents 


THEATER  EIRE  RATES 
IN  N.Y.  ARE  REDUCED 


New  Scale  Cuts  Premiums 

One-Third,  Revisions 

in  Effect 

The  Herbert  R.  Ebenstein  Co., 
prominent  theater  insurance  brokers, 
yesterday  advised  THE  FILM 
DAILY  that  the  New  York  Fire  In- 
surance Exchange  has  reduced  fire 
rates  on  fire  proof  theater  structures 
in  the  Greater  New  York  district  by 
one  third.  The  new  schedule  which 
means  savings  of  thousands  of  dollars 
a  year  to  exhibitors  is  now  in  effect. 

The  revised  scale  of  premiums  pro- 
vides for  an  allowance  of  50  per  cent 
off  the  base  rate  of  55  cents  which 
makes  the  premium  $2.75  per  $1,000. 
Efforts  are  now  being  made  to  secure 
the  same  consideration  from  the  Sub- 
urban Exchange  which  fixes  rates  in 
the  many  towns  which  go  to  make 
up  suburban  New  York.  The  State 
Insurance  Department  vests  changes 
in  rates  in  a  number  of  boards.  One 
group  controls  Long  Island  and  ad- 
jacent territories.  Efforts  are  being 
made  to  influence  reductions  with  this 
board. 

Improvements  in  theater  structures 
are  directly  responsible. 


Censors  Frowned  On 

"Federal  censorship  is  not  likely  to 
be  enacted  as  long  as  agitation  is 
kept  down,"  Congressman  Loring  M. 
Black,  Jr.,  yesterday  told  members 
of  the  A.M. P. A.  Black  is  a  member 
of  the  committee  on  Education,  which 
includes  censorship.  Both  House 
and  Senate  are  broadminded,  Black 
(Continued  on  Page   10) 


Strand's  13th  Anniversary 

With  "Orchids  and  Ermine"  as  the 
feature  attraction  and  an  elaborate 
stage  presentation,  the  Strand  Satur- 
day celebrates  its  thirteenth  anni- 
versary. 


Child  Health  Trailer 

Pathe  has  prepared  a  trailer 
for  use  in  theaters  that  desire 
to  promote  Child  Health  Day, 
May  1.  The  trailer  contains 
the  seal  of  the  American  Child 
Health  Ass'n.  and  "The  Child's 
Bill  of  Rights,"  written  by  Her- 
bert Hoover,  president  of  the 
association. 


BIG  PRODUCTION  UNIT 
LAUNCHED  IN  ENGLAND 


Gen.  Baker-Carr  Sponsors 

Company  with  German 

Alliance 

London — General  Howard  Baker- 
Carr,  prominent  in  social  and  busi- 
ness circles  throughout  England  is 
to  head  an  important  producing  or- 
ganization which  is  now  in  process 
of  formation. 

General  Baker-Carr  is  active  in  the 
work  of  the  Federation  of  British 
Industries  and  is  a  member  of  the 
board  of  directors  of  the  most  im- 
portant power  and  traction  company 
in  England. 

It  is  understood  this  new  organiza- 
(Continued    on    page    3) 


Ufa's  Plans 

Berlin — Reorganization  of  Ufa  will 
be  undertaken  by  Ludwig  Klitzsch, 
general  manager  of  the  nationalist 
publishing  concern  Scherl  headed  by 
Alfred  Hugenberg  who  recently  ac- 
quired Ufa.  It  is  now  felt  here  that 
iears  that  German  nationalist  propa- 
ganda will  dominate  Ufa  productions 
need  not  be  entertained. 

However,  in  contradiction  of  this 
(Continued  from  Page  11) 


Clark  Reelected 

Hollywood — At  the  annual  meeting 
of  the  American  Society  of  Cinema- 
tographers,  Daniel  B.  Clark  was  re- 
elected  president. 

New  officers  include  John  W. 
Boyle,  first  vice-president;  second 
vice-president,  Victor  Milner,  and 
third  vice-president,  Frank  B.  Good. 
Charles  G.  Clarke  and  George 
Schneiderman  were  reelected  secre- 
tary and  treasurer,  respectively. 

'Merry  Go  Round'  Suit 

Universal  has  applied  in  the  Su- 
preme Court  for  an  order  directing 
Georges  Lewys  to  testify  before  a 
referee  concerning  her  claim  to  the 
film  "Merry-Go-Round"  on  the 
ground  that  she  is  the  author  of  a 
book  by  that  name  which  she  filed 
(Continued    on    page    3) 


Entrenching  at  Albany- 
Albany — With  advent  of  Publix 
and  Fox  in  the  loca'  field  looming, 
Stanley-Mark  Strand  is  preparing  to 
entrench  its  position.  The  firm's  next 
move  is  to  be  a  suburban  house  in 
the  West  End,  which  will  seat  from 
1,200  to  1,500.  The  company  now 
has  the  Mark  Strand  and  Ritz. 


Cooneys  Complete  $5,500,000 
Financing  as  Fox  Seeks  Chain 


Training  School 

Dallas — Saenger  Amusement 
Co.  plans  to  make  a  managers' 
training  school  out  of  the  1,500- 
seat  house  to  be  built  by  its 
affiliated  company  Dent  The- 
aters, at  Greenville  Ave.  and 
Sears  St.  The  house  will  be 
equipped  lavishly  and  manned 
by  managing  directors,  house 
managers,  head  doormen, 
ushers  and  other  employes  re- 
garded as  promising  material 
for  the  Dent  or  the  "bigger- 
time"  Saenger  circuit.  All  ex- 
perience necessary  for  opera- 
tion of  a  house  of  up  to  5,000 
patrons  thus  will  be  gained. 

First  and  second  runs  will 
be  presented  at  the  new  house 
which  is  expected  to  charge  a 
fixed  price  of  25  cents. 


SATURATION  POINT  IN 
INDUSTRY  CALLED  MYTH 


Los  Angeles — The  saturation  point 
in  motion  pictures  is  analogous  to 
the  outworn  bugbear  of  the  automo- 
bile industry,  writes  Neill  J.  Davis 
in  "The    Express." 

Hand  in  hand  with  increased  pro- 
duction comes  improved  methods  of 
distribution,  a  better  product,  and 
therefore  an  ever  widening  demand, 
he  states  adding  that  there  never  will 
(Continued  on  Page   10) 


Wilby  Active 

Ensley — R.  B.  Wilby,  an  impor- 
tant chain  operator  of  the  South,  is 
continuing  to  widen  his  field  of  ac- 
tivities. He  is  to  build  a  theater, 
seating  800  here,  in  association  with 
R.  M.  Kennedy.  Wilby's  major  in- 
terests are  in  Alabama,  Georgia  and 
(Continued    on    page    3) 


Increases  Capital 

Detroit — To  facilitate  expansion  of 
the  Butterfield  circuit,  stock  of  Bijou 
Theatrical  Enterprises  has  been  in- 
creased to  $1,000,000.  All  stock  has 
been  taken  by  present  holders,  with 
W.  S.  Butterfield  as  chief  owner. 


New  Developments  in  Fast 

Changing  Chicago  Field 

Being  Awaited 

Chicago  —  Developments  which 
will  considerably  alter  complexion  of 
the  theater  field  here  are  in  prospect. 
The  rapidly-changing  alignment  of 
important  factors,  most  recent  of 
which  was  the  affiliation  of  the 
Ascher  circuit  with  Balaban  &  Katz, 
now  is  concerned  with  Fox  and 
Cooney  Brothers. 

The  Cooneys,  who  operate  under 
the  name  of  National  Theaters,  for 
some  time  have  been  engaged  in  re- 
financing of  their  circuit.  The  firm 
now  has  a  chain  of  nine  theaters,  key 
house   of   which   is   the   Capitol,   and 

(Continued  on  Page   10) 


Repeal  Favored 

Washington — While  it  is  impossi- 
ble until  next  fall  to  tell  what  form 
tax  revision  will  take,  repeal  of  the 
admission  tax,  favored  by  both  par- 
ties, is  regarded  as  certain. 

Democrats  have  favored  repeal  of 
the  burdensome  tax  for  some  time, 
pointing  out  that  the  ten  per  cent 
levy  on  admissions  above  75  cents 
was  an  obnoxious  war  tax  and  should 
(Continv    '  on  Page  10) 


Polic      ~hanged 

Ninety-nine  op,  with  a  slid- 

ing scale  of  40  -ents  during  the 

day  and  children  .  o  be  admitted, 
at  matinees  for  25  cents  under  the 
grind  policy  to  which  the  Rivoli  re- 
verts with  opening  April  29  of 
"Chang."  The  Rivoli  is  on  a  two-a- 
day  policy  with  "Old  Ironsides"  the 
attraction. 


Bray  Sues  Winkler 

Infringement  of  patents  covering 
cartoon  i  els,  is  charged  by  Bray 
Prod,  in  suit  filed  against  Winkler 
Pictures,  J.  R.  Bray  announced  yes- 
terday. The  Winkler  office  had  no 
comment   to   make. 


"U"  Subsidiary 

Marion,  Ind.— The  U.  I.  The- 
ater Circuit,  Inc.,  has  been 
formed  as  a  Universal  subsidi- 
ary to  build  up  a  chain  of  the- 
aters in  this  state.  Marion  is 
to  have  the  first  theater,  site 
for  which  already  has  been  pur- 
chased. 


fj?^S 


DAILY 


Friday,  April  15,  1927 


Vol.  XL  No.  13      Friday,  April  IS,  1927      Price  Stents 


I0HN  W.  ALICOATE 


Publisher 


Published  daily  except  Saturday  and  holidays 
at  1650  Broadway.  New  York.  N.  Y.,  and 
copyright  (1927)  by  Wid's  Films  and  Film 
Folk,  Inc.  J.  W.  Alicoate,  President  and 
Publisher;  Maurice  D.  Kann,  Vice-President 
and  Editor;  Donald  M.  Mersereau,  Treas- 
urer, Business  and  Advertising  Manager; 
Ralph  Wilk,  Traveling  Representative.  En- 
tered as  second  class  matter  May  21,  1918, 
at  the  post-office  at  New  York,  N.  Y. 
under  the  act  of  March  3,  1879.  Terms 
(Postage  free)  United  States,  outside  of 
Greater  New  York,  $10.00  one  year;  6 
months,  $5.00;  3  months,  $3.00.  Foreign, 
$15.00.  Subscribers  should  remit  with  order. 
Address  all  communications  to  THE  FILM 
DAILY,  1650  Broadway,  New  York,  N.  Y. 
Phone  Circle  4736-4737-4738-4739.  Cable  ad- 
dress: Filmday,  New  York.  Hollywood, 
California — Harvey  E.  Gausman,  Ambassa- 
dor Hotel:  'Phone,  Drexel  7000  and  Wash- 
ington 9794,  London — Ernest  W.  Fredman, 
The  Film  Renter,  58,  Great  Marlborough  St., 
London,  W.  I.,  Paris — La  Cinematographic 
Francaise,  5,  Rue  Saulnier. 


Financial 


Film  issues  continued  active  with  Warners 
"A"  again  outstanding  on  a  turn-over  of  25,- 
200  shares  to  a  \Vt  point  rise;  the  curb  stock 
rose  2  points.  Pathe  spurted  2Ji  on  a  trade 
of  14,300.  Famous  common  gained  %  when 
8,700   shares   changed  hands. 


Quotations 

High 

Low 

Close 

Sales 

Am.    Seat     Vtc... 

44  Vi 

437/g 

44  Vt, 

600 

•Am.    Seat.    Pfd.. 

■  •  •  • 

46 

*Balaban    &    Katz. 

63  y2 

*Bal.  &  Katz  Vtc. 

73-/4 

Eastman    Kodak     . 

142 

uiyi 

142 

300 

Famous    Players    . 

109^ 

107J4 

108}^ 

8,700 

Fam.     Play.     Pfd. 

119?/$ 

11974 

119?4 

100 

Film    Inspect.     .  .  . 

5'/, 

5$ 

5*4 

400 

♦First    Nat'l.    Pfd. 

100 

Fox    Film    "A". . . 

61J4 

60  ii 

61 

5,800 

Fox   Theaters   "A" 

21'/* 

20% 

21 

2,100 

"lntern'l  Project.   . 

9H 

Loew's,    Inc 

S&K 

56^ 

56/, 

4,666 

•Metro-Gold.     Pfd. 

.  .   .  . 

25  % 

M.     P.    Cap.     Corp 

13 

12}4 

13 

200 

Pathe    Exch.    "A".. 

48  V* 

46 

48'/, 

14,300 

t  Paramount    B'way. 

100 

100 

100 

5 

ttRoxy     "A"     

33*A 

32^ 

.... 

.... 

ttRoxy    Units    .... 

37 

36 

.... 

ttRoxy    Common     . 

11 

10'A 

.... 

Skouras    Bros. 

42 

42 

42 

**Stan.   Co    of   Am. 

83 

84 

.... 

Trans-Lux  Screen  . 

6'A 

6 

6'A 

700 

*Univ.    Pict.    Pfd.. 

10254 

*  Universal    Pictures 

37 

Warner  Pictures... 

27 

25 

25  yi 

6,666 

Warner   Pict.   "A". 

37# 

3554 

35?4 

25,200 

*   Last     Prices    Qu 

oted 

ft    Bid 

and  Ask 

•*   Philadelphia     Ms 

rket 

t   Bor 

d    Mai 

ket 

Harry  Lichtig  Here 

Harry  Lichtig  of  Lichtig  and  Eng- 
lander,  has  arrived  in  New  York 
from    Hollywood.  


WILLIAM  E.  LAUER  &  CO. 

Members  N.  Y.  Stock  Exchange 

1560  BROADWAY,   N.  Y.  C. 

W.  AUERBACH,  Manager 

Tel.  Bryant   1780 
Qive  Up  Orders  Accepted 

MAIN  OFFICE 

74  BROADWAY,  N.Y.  C. 

Tel.  Hanover  3350 


f»  »»■■■■■■«■»», 


•  '•   II   9  ,» 


DON'T  ASK! 

(The  Film  Daily 
Question  Box) 


.-..♦.* 


1.  Can  you  name  the  president  of 
Pathe  Exchange,  Inc.?  Chairman  of 
the   board?     General  manager? 

2.  How  many  "frames,"  or  pictures 
are  there  in  a  foot  of  film? 

3.  Name  five  of  the  13  "Baby 
Stars"  of  1927,  as  selected  by  the 
"Wampas." 

4.  Who  directed  Mary  Pickford  in 
"Sparrows"? 

5.  What  picture  was  selected  as  the 
best  of  1926  in  the  annual  poll  of 
critics? 

(Answers  will  be  found  on  page  11) 


Mary  and  Doug  to  Africa 

Hollywood — Mary  Pickford  and 
Douglas  Fairbanks  are  declared 
planning  to  accompany  Mr.  and 
Mrs.  Martin  Johnson  on  their  next 
game  hunt  in  African  jungles.  They 
will  do  their  hunting  with  cameras. 
The  Johnsons  now  are  en  route  to 
New    York  from  Africa. 


"Snookums"  at  Convention 

At  Universal's  sales  convention  in 
Chicago,  May  1-4,  "Snookums,"  baby 
star  of  the  Stern  Bros,  comedies,  will 
make  his  first  personal  appearance, 
according  to  Julius  Stern,  who  is  stop- 
ping with  Carl  Laemmle  at  the  Plaza. 
Stern  has  brought  east  with  him  the 
first  prints  of  the  comic  strip  come- 
dies, namely,  "Keeping  Up  With  The 
Joneses"  and  "Ike  and  Mike,"  which 
will  soon  be  given  a  special  trade 
showing. 


New  Haven  Tightens  Lid 

New  Haven — More  stringent  "blue" 
laws  have  been  promulgated  by  the 
board  of  police  commissioners  gov- 
erning local  theaters,  with  members 
of  the  commission  exercising  censor- 
ship rights. 

Under  the  rules,  players  must  con- 
fine themselves  to  the  stage  and  no 
runways  or  stunts  in  the  audience 
will  be  permitted.  No  showing  of 
bare  feet  will  be  permitted,  no  in- 
decent, blasphemous,  lewd  or  vulgar 
pictures  or  performances,  no  sug- 
gestive muscle  dancing,  nor  any  por- 
trayal of  dope  scenes  or  use  of  nar- 
cotics, no  gestures,  words  or  songs 
with  double  meaning  that  is  obscene 
or  lascivious  are  allowed  under  the 
new  rules.  Any  exceptions  to  these 
rules  must  be  only  on  written  per- 
mission from  the  board. 


Yamins  Forms  New  Company 
Fall  River,  Mass. — Nathan  Yamins, 
president  of  the  New  England  Ex- 
hibitor Assn.,  is  head  of  the  newly 
organized  Fall  River  Theater  Co., 
Inc.,  capitalized  at  $100,000.  Asso- 
ciated with  him  are  Samuel  Sandler 
and   Isadore   S.   Levin. 


Hartford  Majestic  Reopens 
Hartford — The  Majestic  has  re- 
opened after  being  closed  two  weeks 
for  remodelling  and  installation  of 
Vitaphone  equipment.  John  Barry- 
more  in  "When  a  Man  Loves"  will 
be  the  feature. 


"King  of  Kings"  Presentation 

Hugo  Riesenfeld  has  engaged 
Josiah  Zuro  as  associate  conductor  for 
"The  King  of  Kings"  which  opens  at 
the  Gaiety  Tuesday.  There  will  be  a 
mixed  chorus  of  40  voices  for  the 
choral  accompaniment.  John  Wenger 
is  working  on  the  stage  settings  and 
the  interior  decorations.  An  incident- 
al feature  of  the  presentation  will 
be  52  heroic  size  studies  in  color  re- 
presenting great  figures  of  the  era  of 
the  story  and  these  historical  subjects 
will  be  exhibited  in  the  lobby. 


Films  at  Exhibit 

Los  Angeles — The  Christie  stu- 
dios now  are  occupying  the  booth 
set  aside  for  film  companies  at  the 
Manufacturers'  Exhibit.  Under  the 
plan,  each  of  various  studios  are  to 
occupy  the  booth  one  month. 


MANAGER  AT  LIBERTY 

Available  at  once,  thoroughly  exper- 
ienced theater  manager, — Not  merely 
a  house  manager  but  one  thoroughly 
familiar  with  pictures  and  exploitation 
— able  to  buy  and  book  pictures  and 
bring  people  in  to  see  them.  Young 
but  thoroughly  seasoned  with  a  past 
record   of   success. 

Box   M   350  c/o   FILM   DAILY 

1650  Broadway  New  York  City 


JACQUES    KOPFSTEIN 

announces 

The  Palace  of  Pleasure 

by  the  Marquis  de  la  Pinedo 
Her  Hour  Of  Love 

by  Angela  Asquith 
The  Triumph  of  Virtue 

by  Alphonse  Diderot 
Seekers  of  Happiness 

by  Algernon  Granville  Roche 
Marriage  Shackles 

by  Stewart  Glendon 
Children  of  Wealth 

by  Phillips  Wynne 

These    six    distinctive    stories    will    be    produced    in    feature    length    during    the 
season  1927-1928,  each  with  a  competent  cast  of  distinguished  names. 

Those  interested  are  invited  to  communicate  with  the  producer 
JACQUES  KOPFSTEIN        723  Seventh  Avenue        N.  Y.  City 


Equipment  Notes 


U.  A.  Chain  Equips 

Lou  Anger,  operating  vice-presi- 
dent of  the  United  Artists  Theater 
Circuit,  closed  contracts  yesterday 
with  the  American  Seating  Co.,  for 
exclusive  use  of  the  new  type  opera- 
chairs,  with  a  new  design  of  cush- 
ion back,  for  the  United  Artists 
chain. 

The  further  problem  of  regulating 
the  temperature  for  comfortably  seat- 
ed patrons  was  also  settled  by  Anger 
yesterday.  He  signed  contracts  with 
the  Wittenmeyer  Co.  for  installation 
of  the  most  modern  type  of  refriger- 
ator plants  in  the  Kansas  City  and 
Los  Angeles  United  Artists  theaters, 
construction  work  upon  which  has 
already   been   begun. 


Spring 


Is  the  time  for  planning. 
Insurance  means  plans  for 
a  lifetime! 


Albert  G.  Ruben 

Life  Insurance 

2002  Paramount  Bldg. 

CHIckering  6659 


SALE  OR  RENT 

New  Jersey 

Laboratory,  about  2500  square  feet, 
specially  built  for  film  development 
and  printing,  containing  considerable 
equipment,  fireproof  vaults,  one  story 
and  cellar,  also  four  garages,  on  plot 
40  by  100,  irregular.  On  Palisades, 
convenient  to  ferry  and  trolley.  Will 
sell  or  rent  with  option.  Immediate 
possession.  Inquire,  H.  D.  Schall, 
Palisade,  N.  J.  Telephone  Cliffside 
890. 


MANAGER 
WANTED 

For  Motion 
Picture  House 

Live  wire.  Must  be  of  neat 
appearance  and  have  per- 
sonality. 

For  House  in  Neu>  York  City 

Box  M  355  care  Film  Daily 

1650  Broadway,  New  York  City 


Friday,  April  15.  1927 

— ■  i  i   i 


DAILY  TIPS  WHICH  MEAN  DOLLAES  FOB  SHOWMEN 


"The  Kid  Brother" 
(Paramount) 

Three  thousand  membership  cards 
of  The  Kid  Brother  Club  were  dis- 
tributed to  school  children.  What 
made  these  cards  valuable  was  the 
possibility  of  matching  the  number 
appearing  on  one  card  with  that  of 
another.  Each  card  bore  a  number 
and  by  finding  a  duplicate  (with  the 
same  number)  the  bearers  of  both 
cards  were  admitted  free. — E.  R. 
Rogers,  Tivoli,   Chattanooga. 


"Red  Heads  Preferred" 
(Tiffany) 

Tied  up  with  department  store  for 
dress  review,  using  only  red  heads  as 
models.      Distributed    10,000   heralds 
with    pictures    of    these    models,    en- 
closed in  all  packages  going  out  from 
department    store.       Also   distributed 
another  10,000  from  house  to  house, 
and   1,000  one  sheet  posters,   red  on 
white,  were  posted  in  the  town.  Like- 
wise, 500  similar  window  cards.  Used 
a  special  trailer  announcing  the  pic- 
ture and  the  dress  review  two  weeks 
in  advance.  Also  decorated  lobby  with 
life-size   panels   of   cut-outs.    Depart- 
ment store  devoted  four  windows  to 
display  featuring  red  heads,  and  con- 
taining   photos    from    picture.    Street 
car   hangers   were   also  used.   News- 
paper   tie-up    was    effected    whereby 
a  red  haired  girl,  whose  picture  was 
published,   was   advertised   to   appear 
at  the  department  store  at  a  certain 
hour.      The   first  one  identifying  her 
received  a  pair  of  passes  to  the  show. 
Automobile    company    got    into    the 
stunt  by  supplying  car  that  took  the 
models      displaying     gowns      around 
town.      The   car   carried   the    legend, 
"Red  Heads  prefer  the  Chrysler  Im- 
perial   80". — Ray     Brown     Manager, 
Strand.   Akron,    O. 


Unusual  Exploitation 

Unusual  exploitation  is  be- 
ing given  Pathe  News  in  three 
Broadway  stage  plays.  The 
news  reel  plays  an  important 
part  of  the  dramatic  action  of 
"Spread  Eagle"  at  the  Martin 
Beck,  and  is  also  featured  in 
a  scene  of  "Chicago"  at  the 
Music  Box  and  "Honeymoon 
Lane"  at  the  Knickerbocker. 


'Merry  Go  Round'  Suit 

(Continued  from  page  1) 
in  the  Patent  Office  from  which  the 
film  is  alleged  to  have  been  made 
and  that  she  is  the  owner  of  cer- 
tain original  ideas  of  the  film  by 
assignment  to  her  from  Eric  Vori 
Stroheim  who  started  the  direction 
Universal  alleges  that  the  making 
of  the  picture  was  begun  before  the 
plaintiff  asserted  any  rights  to  it  and 
wants  to  examine  her  concerning  a 
visit  she  made  to  the  lot  at  Univer- 
sal City  in  1922  when  Von  Stroheim 
was   directing  the  picture. 

In  the  course  of  her  previous  tes- 
timony, the  plaintiff  said  that  Von 
Stroheim  had  told  her  he  had  been 
discharged  by  Universal,  that  his  con 
tract  had  been  broken  and  for  that 
reason  he  had  taken  all  his  continui- 
ties and  Universal  had  no  right  to 
produce  the  work  of  the  plaintiff  and 
himself,  and  could  not  finish  it  afte? 
having  spent  $400,000  on  the  set. 
Siegfried  F.  Hartman,  for  the  de- 
fendant, says  that  many  pertinent 
questions  have  not  been  answered  by 
the  plaintiff. 


Big  Production  Unit 
Launched  in  England 

(Continued  from  page  1) 
tion  has  taken  over  the  services  of 
E.  A.  Dupont  from  British  National 
and  that,  in  addition  to  the  series 
which  he  will  produce,  the  services 
of  others  are  being  sought.  A  defi- 
nite affiliation  with  Hugenberg,  the 
new  owner  of  the  Ufa  in  Berlin  has 
been  perfected.  Production  will  be 
handled  jointly. 


"The  Winning  of  Barbara  Worth" 
(United  Artists) 
The  words,  "The  Winning  of  Bar- 
bara Worth — now  playing  at  the 
Colorado"  was  written  on  every 
blackboard  in  all  the  local  high 
schools  prior  to  the  opening  of  school 
each  morning  while  the  picture  was 
playing.  This  stunt  kept  the  title  be- 
fore the  students  every  day  and  had 
got  them  to  talk  about  the  picture.  In 
order  to  put  over  this  stunt,  secured 
permission  from  the  high  school  prin- 
cipals and  then  handed  over  a  few 
passes  to  boys  to  do  the  blackboard 
writing. — C.  Clare  Woods,  Colorado,) 
Pueblo,  Colo. 


George    Ingersoll   Dies 

Boston — George  R.  Ingersoll,  stage 
manager  of  the  Tremont,  died  at  his 
home  at  Medford. 


Wilby  Active 

(Continued  from  page  1) 
North  Carolina.  With  his  several 
associates  he  owns  one  of  the  best 
situated  groups  of  theaters  in  Ala-* 
bama— the  Rialto,  Princess,  'Bama, 
Belvedere,  and  Diamond  in  Birming- 
ham; Elks,  Tuscaloosa  and  Academy 
of  Music  and  Walton  in  Selma.  In 
Atlanta,  Wilby  and  associates  control 
the  Cameo,  Tudor,  Alamo  No.  1,  and 
the  new  suburban  theater  at  Tenth 
St. 

For  the  last  year  he,  Arthur  Lu- 
cas and  H.  F.  Kincey  have  concen- 
trated effort  in  development  of  a 
chain  in  North  Carolina.  Twelve 
theaters  had  been  brought  into  the' 
Piedmont  Theaters,  prior  to  affilia- 
tion with  Publix-Saenger  and  the 
formation  of  the  Publix-Saenger  The- 
aters of  North  Carolina.  Since  that 
time  two  other  important  acquisi- 
tions have  been  announced — -one  in 
Fayetteville,  N.  C,  and  another  in 
Winston-Salem — and  still  further  de- 
velopments  are   in  progress. 

Wilby  makes  his  headquarters  in 
Atlanta,  while  Kincey, '  as  general 
manager  of  the  North  Carolina  Pub- 
lix-Saenger unit  maintains  executive 
offices  in  Greensboro. 


And  That's  That 


By  PHIL  M.  DALY 


ARTHUR  MURRAY,  world-fa- 
-f»-  mous  originator  of  dances,  has  cre- 
ated "Horse  Shoes,"  a  new  fox  trot 
to  be  executed  to  the  strains  of  the 
new  melody  inspired  by  the  Pathe 
feature  —  Monty  Banks'  "Horse 
Shoes." 


Dancing  feet  lead  to  F.B.O.  con- 
tracts. Lorraine  Eason,  Jeanne 
Morgan,  Eileen  King,  Jola  Mendez, 
Sharo7i  Lynn,  and  Thelma  Hill  are 
all  former  dancers  and  all  working 
on  the  F.B.O.  lot. 


Manager  J.  M.  Franklin  of  Keith's 
theater  at  Ottawa,  had  more  than 
ordinary  interest  in  the  annual  con- 
cert of  the  Ottawa  Symphony  Or- 
chestra. The  reason  was  that  his 
daughter,   Lillian,   played   first  violin. 


Theater  Destroyed  in  Tornado? 

Dallas  —  Destruction  of  Rock 
Springs  in  the  tornado  that  swept 
over  it  Tuesday  is  believed  to  have 
included  loss  of  the  Rock  Springs 
theater,  seating  200.  The  town  is 
without  telegraphic  communications. 


Futter  Going  to  Coast 

Walter  F.  Futter,  who  produces 
Curiosities,  an  Educational  release,  is 
leaving  shortly  for  the  Coast.  He 
will  make  a  survev  of  the  short  sub- 
ject situation  in  the  Middle  and  Far 
West,  and  then  attend  the  Educa- 
tional convention  in  Los  Angeles  in 
I  May. 


Scalper  Ban  Asked 
Los   Angeles— Legislation   to   drive 
scalpers  out  of  business  is  sought  by 
the    Theater    Managers    Ass'n.    in    a 
resolution  addressed  to  the  council. 


Fischer  Expansion  Continues 

Elkhorn,  Wis. — Fischer  Theaters. 
third  largest  of  Wisconsin  chains, 
which  is  expanding  rapidly  is  seeking 
purchase  of  the  Princess  here. 


Vandals  Attack  Theater 
Seattle — Police  here  are  seeking 
vandals  who  caused  damage  of 
around  $5,000  at  the  Rovcroft,  19th 
Ave.  N.  and  East  Roy  St.,  destroy- 
ing stage  hangings,  damaging  projec- 
tion equipment  and  saturating  the 
house  with  stench  bombs.  G.  A. 
Bradt,  manager,  described  the  event 
as  an  aftermath  of  labor  troubles  at 
the  house  under  its  former  owner. 
Union  labor  now  is  employed. 


Attend  "Kelly"  Performance 
The   entire  personnel  of  the   Ath- 
letics and  the  Yankees  attended  last 
night's  performance  of  "Slide,  Kelly, 
Slide,"  at  the  Embassy. 


Merger  Details  Completed 
Salamanaca,  N.  Y. — Final  details 
have  been  completed  in  the  merger 
of  the  Schine  circuit.  Universal  sub- 
sidiary, with  the  M.  Shea  circuit, 
which  has  been  in  progress  for  some 
time,  according  to  Walter  L.  Trass, 
manager  of  Schine's  Andrews  here. 
There  are  105  houses  in  the  Schine 
chain  and  12  in  the  Shea  circuit. 


Lee  Berger  Promoted 

Cleveland — Lee  Berger  has  been 
appointed  director  of  maintenance 
and  supplies  for  the  U-B  circuit.  He 
will  continue  as  house  manager  for 
the  Cedar-Lee  in  addition  to  his  other 
duties. 


"Moulders  of  Men,"  F.B.O.  pic- 
ture sponsored  by  the  Elks,  was  ac- 
corded a  rousing  reception  when 
shown  to  members  of  the  Philadel- 
phia club. 


49  New  Projects 

Contracts  awarded  during  March 
for  picture  theaters  totaled  49,  in  37 
Eastern  states,  according  to  a  sur- 
vey made  bv  the  F.  W.  Dodge  Corp 
for  THE  FILM  DAILY.  Total  cost 
is  listed  at  $5,232,000.  More  than 
777,800  sq.  ft.  of  floor  space  will  be 
utilized. 

Fifty-two  theaters  other  than 
straight  picture  houses  were  an- 
nounced. These  will  cost  $11,164,000 
and  cover  1,276,400  sq.  ft.  of  floor 
space. 


Koppin  Gets  Another 

Flint,  Mich. — Bringing  his  local 
holdings  up  to  three  theaters,  Henry 
S.  Koppin,  head  of  Woodward  The- 
ater Corp.,  has  taken  over  the  Dur- 
ant. 


Operator  Hero  in  Fire 
Pawtucket,  R.  I. — Heroic  action  of 
John  Worthy,  operator,  averted  prob- 
able panic  and  serious  damage  at  the 
Music  Hall,  when  he  smothered  the 
flames  with  his  bare  hands.  The 
1.400  patrons  made  a  rush  for  exits, 
but  filed  out  in  orderly  fashion  when 
a  policeman  and  theater  employes 
took  charge.  Worthy's  hands  were 
badly  burned. 


New  Departments  Added 
Minneapolis  —  Two  new  depart- 
nents  have  been  added  by  J.  P.  Cub- 
berley  to  aid  key  city  houses  of  the 
Northwest  Theaters  (Finkelstein  & 
Ruben)  chain  and  a  third  is  com- 
pleted. John  Kilmartin  has  been 
named  production  representative,  and 
now  is  arranging  for  Kiddie  Revues 
in  various  towns.  Charles  Winchell 
has  been  placed  in  charge  of  adver- 
tising, publicity  and  lobbies  for  out- 
of-town  houses  and  Cubberley  is 
completing  plans  for  a  key  city 
booker. 


"Sid"  Abel  Here 
S.   E.  Abel,  who  recently  resigned 
as  United  Artists  manager  in  Detroit, 
is  in  New  York. 


Domestic  or  Foreign 

I  am  experienced  in  both  and 
if  you  want  to  increase  your 
sales,  I'm  your  man.  I  started 
and  progressed  with  the  indus- 
try and  have  a  record  which  tes- 
tifies to  ability  and  every  quali- 
fication as  to  character.  I'll 
only  be  available  a  few  days 
and  can  be  reached  if  you  ad- 
dress me  at  Box  10.  The  Film 
Daily,  1650  Broadway,  N.  Y.  C. 


To  the  Public  There's  Only  One 
News  Reel^Pathe  News 

An  exhibitor  friend  writes  one  of  our 
branches  as  follows: 

"I  have  gladly  renewed  my  contract  for 
the  Pathe  News.  Common  sense,  plus  five 
years'  experience  with  it,  tell  me  that  the 
rooster  will  continue  to  be  able  to  crow 
over  the  world's  best  news  reel." 

We  are  glad  to  promptly  and  publicly 
express  to  our  friend  our  appreciation  for 
his  confidence  and  patronage.  We  assure 
him  that  his  confidence  is  not  misplaced. 
We  promise  him  that  the  Pathe  News  will 
continue  to  be  all  that  he  expects, — and 
more.  For  his  information,  and  that  of  the 
many  other  friends  of  Pathe  News,  we 
submit  the  following; 

Cameramen  of  Pathe  News 

Today  a  larger  staff  than  ever.  Eighty 
per  cent  of  the  old  force,  in  spite  of  other 
offers,  remained  loyal.  _The  stars,  Fasold, 


Harde,  Donohue,  Baltzell,  Hollahan, 
Delevan,  Flanagan  and  others  remain.  To 
them  have  been  added  the  best  news 
cameramen  anywhere, — Sears,  O'Brien, 
Traynham,  Blache,  Nichol,  Zimmerman, 
La  Voy  and  many  others. 

The  Pathe  News  staff  today  is  the  finest  in  its  history, 
hand-picked,  experienced,  enthusiastic.  It  would  be 
impossible  to  assemble  another  like  it. 

Editorial  Staff  of  the  Pathe  News 

Seventy  per  cent  of  the  old  force  intact,  to  which 
have  been  added  new  men  with  ideas,  vigor,  experience. 
We  are  satisfied  that  the  new  editor,  Ray  Hall,  and 
his  assistants,  de  Rochemont  and  Cour,  cannot  be 
equalled  anywhere.  Their  calibre  is  shown  by  the  News 
today.     You   know  that  it  is    better  than  ever. 

Competition  is  nothing  new  for  the  Pathe  News.  It 
has  met  it  in  the  past,  and  still  remains  the  best.  It  will 
continue  to  be  best.  And  to  the  Public  there's 
only  one  news  reel — the  Pathe  News. 

Elmer  Pearson 

Vice  President  and  Qeneral  Manager 

Pathe  Exchange,  Inc. 


I 


^  sous 

DeSvoU 


And  "QREAT"  say  the  thousands  who  are  now  packing 
the  Madison  in  Detroit. 

"QREATJ"  said  the  critics  and  public  of  Washington,  D.  C. 
where  it  had  its  world's  premiere* 

"QREATJ"  said  the  public  and  critics  of  Newark,  New 
Jersey,  where  it  went  over  like  a  million  dollars. 

"QREATJ"  said  all  the  trade  critics  when  they  saw  it  at  a 
preview. 

"GREAT  BUSINESS.'"  said  Variety  in  speaking  of  the 
box-office  returns  at  the  United  Artists  Theatre  in  Seattle. 
And  That's  The  Music  That  Tells  The  Truth  About  Any 
Picture's  Real  Greatness. 


Screen  P/oi)  by 

FINIS  FOX 


GREATEST  SENSATION 

of  the  past,  present  and  coming  day. 
The  kind  of  picture  every  showman  loves  to  handle. 
Book  it  at  once. 


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DAILY 


Friday,  April  15,  1927 


New  Theaters 


Troy,  N.  Y. — Plans  have  been  drawn  for 
a  theater  to  be  included  in  the  new  Masonic 
Temple,  which  F.  R.  Proctor,  operating  the 
Proctor,   is  expected  to  lease. 


Seminole,    Okla. — The    State,    seating    750, 
has   opened. 


Kansas  City— The  Rockhill,  at  4608  Troost, 
seating  1,600,  operated  by  the  Midwest  The- 
aters Co.,  is  ready  to  open.  The  Ocaso,  at 
15th  St.  and  Prospect  Ave.,  seating  900,  also 
will  open  soon.  Superior  Theaters,  will 
operate. 


Kansas  City — A  $500,000  theater  and  office 
building  will  be  built  by  Mrs.  Amy  H. 
Priestly  of  Chillicothe,  111.,  at  Armour  Blvd. 
and  Troost  Ave.     It  will  seat   1,800. 


Indianapolis — Pierre  F.  Goodrich,  Leslie 
Colvin  and  Donald  Graham  have  formed  a 
corporation  to  build  a  theater  at  1043  Vir- 
ginia   Ave. 


Indianapolis — Publix  will  open  the  $1,300,- 
000    Indiana    in    June. 

San  Francisco — The  El  Capitan  will  be 
built  on  Mission  St.  near  20th  by  the  Crim 
Estate  and  Ackerman  &  Harris,  with  a  seat- 
ing  capacity   of   3,000. 


San    Jose.    Cal. — West    Coast  Theaters    has 

opened    a    2',200-seat    house    on  S.    First    St. 

Harry   Brown,   formerly   of   the  California,    is 
manager. 


Dayton,  O. — The  Salem-Grand  Co.  will 
build  a  theater  at  Grand  and  Sales  Ave.  as 
part   of  a   $1,000,000   business   block. 


Bucyrus,  O. — The  Moose  lodge  is  building 
a  business  block  that  will  contain  a  theater, 
to  be  leased   by   Shrine   Entertainment  Co. 

Ravenna,  O. — South  Chestnut  Co.  will  build 
a  theater  here. 


No.  Toronto,  Canada — Famous  Players  Ca 
nadian  Corp.  has  opened  the  Belsize  at  Mount 
Pleasant  Road  and  Belsize  Drive,  in  the  sub- 
urbs.     It   cost   $160,000   and   seats    1,000. 

Union  City,  Tenn. — The  Crescent  Amuse- 
ment Co.  of  Nashville  has  opened  the  $75,000 
Capitol  under  management  of  T.  F.  Ware. 

Beacon,  N.  Y. — A  1,500-seat  house  is 
planned  here   in  the  near  future. 


Fox  Theaters'  Financial  Structure 

Following  is  the  consolidated  general  balance  statement  of  the  Fox 
Theaters  Corp.,  as  op  Oct.  31,  1926: 

CONSOLIDATED  BALANCE  SHEET,  OCT.  31,  1926 

ASSETS 

Current   Assets:  , 

Cash     $      547,728.68 

Call     Loans     100,000.00 

Demand    Loans,    secured    by    collateral    of    a    market    value 

of  $3,502,100.00    2,050,000.00 

Miscellaneous   Accounts   Receivable,   less   reserve   for   doubt- 
ful   accounts    18,194.33 

Accrued  Interest  on  Loans  and  Notes   Receivable 52,487.66 


Land,    Leaseholds,    Buildings,    Furniture,    Fixtures    and    Equipment,    at    cost, 

less   reserves    (net    of    mortgages   of   $3,425,195.45) 

Investments: 

Capital    stock    of    wholly    owned    companies    stated    at    book 

values  thereof,   and   advances $10,635,324.01 

Capital  stock  of  controlled  companies  stated  at  proportionate 

share   of   book   values   thereof,    and   advances 1,583,793.87 

Other   investments,   at   cost 522,000.00 


$  2,768,410.67 
1,627,318.02 


Amount   Due  in   Respect  to   Stock  of   Corporation   Held  for  Employees 

Deposits  to  Secure   Leases    

Deferred    Charges    

Organization     Expense     

Theater  Leases,  valued  by  the  Corporation  on  the  basis  of  the  earnings  of 
enterprises  acquired  upon  its  organization,  including  minority  interests 
subsequently   acquired    


12,741,117.88 
702,681.44 
202,000.00 
133,416.60 
222,254.20 

3,412,624.63 


$21,809,823.44 


LIABILITIES 
Current   Liabilities: 

Note     payable     

Accounts  payable  and  accrued  expenses    

Federal    income    taxes,    estimated 


400,000.00 

224,477.51 

77.000.00 


Deposits  by  Tenants  as   Security   for   Leases  or   Concessions 

Net  Worth: 

Capital   Stock: 
Class  A: 

Authorized,    3,900,000    shares   of   no   par   value 

Issued    and    outstanding,    800,000    shares $17,600,000.00 

Class   B: 

Authorized,  issued  and  outstanding,   100,000  shares 

of   no   par   value    2,200.000.00 


701,477.51 
4,772.23 


Capital    surplus,    arising   from   appraisal    of   land 

Surplus: 

Net    profit    for    the    fifty-two    weeks    ended 

October    31,     1926 $757,651.04 

Deduct     federal     income    tax     paid     or     pro- 
vided   for     103,549.49 


$19,800,000.00 
649,472.15 


654,101.55 


21.103,573.70 


$21,809,823.44 


<r%w<n)  <rw^t>  (T%w<n)  cr'^wt)  (rvyy-^cr"-y*v^T)(r,?y^vy^7) 

Club  Mirador 

the  New  York  rendezvous  of  celebrities  of  Stage  and  Screen 

cP{pw  Presenting 
The  Yacht  Club  Boys 

(formerly  of  Club  Lido,  N.  Y. 
and  La  Touquet,  Palm  Beach) 

appearing  nightly  at  twelve 
and  every  hour  on  the 
hour  thereafter  until  closing. 

also 

JOHNNY  JOHNSON'S 
CLUB  MIRADOR  ORCHESTRA 

Third  Successive  Season 


200  West  51st  Street,  New  York  -  Phone  Circle  5106 


Saturation  Point  in 
Industry  Galled  Myth 

(Continued   from   page   1) 

be  a  glut  in  high-class  entertainment. 

"Here  in  Southern  California  approxima- 
tely 25,000  are  actively  engaged  in  some 
phase  of  film  production,  not  including  thou- 
sands of  extras"  he  continues.  "The  market 
value  of  the  product  this  year  will  exceed 
S200.000.000.  This  includes  such  things  as 
construction  of  scenery,  stage  settings,  and 
properties,  employment  of  managers,  photo- 
graphers, actors  and  all  other  persons  engaged 
in  connection  with  the  "shooting"  of  scenes; 
laboratory  work  in  connection  with  the  de- 
velopment of  exposed  films;  printing  of  pro- 
jection films  and  other  work  in  connection 
with  the  preparation  of  projection  films  for 
use.  An  involved  and  technical  business, 
which,  by  the  way,  has  been  used  by  the  de- 
partment of  commerce  in  its  manufactures 
census    since    1923. 

"The  government  census,  taken  in  1926  on 
the  calendar  year  1925.  gave  the  division 
of  production  costs  as  follows:  Salaries,  $35.- 
950.778;  wages,  $13,065,756;  cost  of  mate- 
rials, including  electric  power  and  supplies 
S33.258.368:  paid  for  contract  work.  $5,368.- 
593;  and  miscellaneous  items,  such  as  story 
costs,  home  office  overhead,  stars'  expenses, 
insurance,    etc.,    $5,992,853. 

"This  year  Los  Angeles  studios  will  use 
about  500.000.000  ft.  of  raw  film  for  Amer- 
ican distribution  as  pictures.  End  to  end 
this  strip  would  span  the  Pacific  10  times. 
A  theatrical  picturegoer  looking  at  all  the 
film  made  this  year  would  have  to  spend 
more  than  20.000  hours  in  a  theater,  or  ap- 
proximately three  vears.  Foreign  prints  will 
run    about    10,000.000    ft. 

"More  than  $10,000,000  was  spent  here 
last  year  in  the  expansion  of  production  and 
laboratory    facilities." 


Gooneys  Complete 
$5,500,000  Financing 

(Continued   from  page   1) 

has  plans  for  a  theater  in  the  loop 
district.  Financing  is  declared  now 
to  be  complete  with  approximately 
$5,500,000  secured  to  carry  out  plans 
Meanwhile,  Fox  is  making  over- 
tures to  the  Cooneys,  who,  however, 
have  declined  to  consider  a  deal  pend- 
ing completion  of  refinancing.  Fox 
is  planning  erection  of  a  Fox-Roxy 
theater  in  the  loop,  and  it  is  probable 
that  if  a  deal  with  Cooneys  is  con- 
summated one  of  the  two  proposed 
downtown  theaters  would  be  aban- 
doned. Fox  now  has  the  Monroe 
downtown  and  has  a  25  per  cent  in- 
terest in  the  Ascher  circuit,  which 
now  is  being  booked  by  Balaban  & 
Katz.  The  latter  have  just  com- 
pleted a  deal  which  affiliates  the  Kar- 
zas  houses  with  its  powerful  chain, 
which  is  a  subsidiary  of  Publix. 


Censors  Frowned  On 

(Continued  from  page  1) 
said,  especially  the  Senate,  where  a 
national  censorship  bill  would  re- 
ceive no  sympathy.  On  the  other 
hand,  many  members  in  the  House 
would  be  almost  forced  to  vote  for 
such  legislature  if  a  bill  was  put  up 
for  a  vote  because  of  "fear  of  evan- 
gelical ministers."  These  ministers 
are  important  in  the  rural  communi- 
ties and  congressmen  coming  from 
these  points  must  keep  on  the  right 
side  of  them  if  they  expect  to  re- 
turn to  the   House,  he  said. 

"Beautiful  theaters  scattered 
throughout  the  country  are  the  best 
answer  to  reformers.  They  are  not 
monuments  to  indecency.  And,  in 
1925,  when  Canon  Chase — the  profes- 
sional 'reformer'- — was  forced  to  sub- 
mit a  list  of  best  pictures  from  a  box 
office  angle,  he  was  compelled  to 
mention  'The  Ten  Commandments' 
and  'Charley's  Aunt,'  contradicting 
his  own  argument  of  indecency  hav- 
ing a  hold  on  the  work  of  producers. 

"No  one  more  than  those  in  the 
industry  has  done  more  to  kill  off 
Federal  censorship.  They  have  clean- 
ed house  and  cleaned  it  thoroughly." 


Repeal  Favored 

(Continued  from   page   1) 

be  repealed.  Now,  the  treasury  de- 
partment stating  that  a  cut  of  ap- 
proximately $400,000,000  might _  be 
made  at  the  next  session,  has  lined 
up  in  favor  of  admission  tax  elimina- 
tion, indicating  that  the  long  fight 
against  the  tax  is  to  bear  fruit. 

There  is  possibility,  of  course,  that 
the  ways  and  means  committee  of  the 
house  may  upset  expectations  and 
vote  to  retain  admission  taxes  in  next 
year's  revenue  bill,  as  tax  revenues 
admittedly  are  dependent  to  great 
extent  upon  current  business  condi- 
tions. 


Moeser   Gets   Buffalo   Branch 

Buffalo — George  H.  Moeser  has 
been  promoted  from  the  sales  force 
to  management  of  the  United  Artists 
exchange,  succeeding  John  Von  Tilz- 
er,  who  has  been  transferred  to  Phila- 
delphia. 


Friday,  April  IS,  1927 


THE 


-%£! 


DAILY 


u 


THEATER  IS  OPERATED 
235  ET.  UNDERGROUND 

Pictures     Presented      for 

Miners  at  Eveleth 

Minn. 

Eveleth,  Minn. — While  the  showing 
of  motion  pictures  to  employees  is  not 
a  new  thing,  either  for  the  Oliver 
Iron  Mining  Co.  or  other  industries, 
yet  there  is  a  decided  novelty  in  the 
Oliver  company's  extension  of  the 
practice  to  an  underground  theater 
235  ft.  below  the  surface  in  Spruce 
mine  here,  on  the  Mesaba  Iron 
Range. 

Concerning  this  company's  general 
use  of  motion  pictures,  and  describ- 
ing in  particular  this  underground  the- 
ater— called  "Wilsonian  Auditorium" 
— District  Superintendent  Charles 
Grabowsky  states: 

"We  have  for  several  years  been 
showing  pictures  to  our  employees  at 
different  points  about  the  works,  us- 
ing such  available  places  as  machine 
shops,  garages,  and  eating-houses  in 
the  open  pit  workings.  This  showing 
of  pictures  was  originally  adopted  for 
the  purpose  of  promoting  safety  work 
to  our  employees,  and  in  order  to 
make  same  interesting  we  run  two 
reels  at  each  showing.  If  the  safety 
picture  is  composed  of  two  reels,  that 
is  usually  all  that  is  shown.  If  the 
safety  picture  consists  of  one  reel,  we 
usually  show  a  comedy  reel  with  it. 
At  times  an  educational  picture,  not 
strictly  of  safety  nature,  is  shown  with 
a  comedy  reel. 


Courtesy  "Electrical  Engineering/'  Chicago. 

Plan  and  location  of  mining  theater 
operated  by  the  Oliver  Iron  Mining 
Co.  at  Eveleth,  Minn. 


Interior  of  Underground  Theater  at  Eveleth 


Courtesy  "Electrical  Engineering,"  Chicago. 

Known  as  the  Wilsonian  Auditorium  and  located  235  feet  below  the  earth's 
surface. 


"These  pictures  are  shown  as  a  rule 
every  two  weeks  and  are  at  that  time 
shown  at  probably  three  different  sta- 
tions in  this  district.  We  are  also  in 
the  habit  of  showing  at  these  times  a 
two  or  three  reel  show  for  the  chil- 
dren of  employees,  the  same  being 
screened  at  the  assembly  hall  of  the 
building  used  as  an  employees'  club- 
house. These  pictures  are  usually 
educational  and  comedy  features,  with 
an  occasional  safety  film  that  we 
would  consider  applicable  for  the 
child.  It  is  unnecessary  to  state  that 
these  shows  are  all  well  attended  and 
thoroughly  enjoyed. 

"The  pictures  to  the  employees  are 
usually  shown  at  noon  hour,  using  an 
equal  portion  of  the  time  of  the  men 
and  the  company.  Miners'  families, 
naturally,  are  not  allowed  to  attend 
either  the  surface  showings  or  the 
underground  showings,  but  occasion- 
ally some  of  the  mothers  attend  the 
children's  shows,  accompanying  the 
younger  members  of  the  family. 

In   an    Old   Pump   Room 

"The  idea  of  showing  underground 
came  about  through  a  matter  of  cir- 
cumstances. The  place  for  showing 
underground  was  originally  a  pump 
station,  and  as  we  were  not  using  the 
pumping  machinery  in  this  station 
any  longer,  it  was  removed  and  the 
thought  was  suggested  to  members 
of  our  organization  that  it  was  a  much 
better  place  for  showing  than  the 
changehouse,.  where  pictures  were 
shown  to  this  particular  group  of  men. 
So  we  decided  that,  as  there  was  no 
particular  use  to  which  this  room 
could  be  put,  it  would  afford  us  a 
better  chance  for  picture  showing, 
both  as  a  convenience  to  the  men,  and 
as  a  saving  of  time  during  the  noon 
hour. 

"These  underground  miners  usually 
go  to  the  changehouse  on  the  surface 
for  their  mid-day  meal.  The  men  are 
informed  of  the  date  on  which  pic- 
tures are  to  be  shown,  and  they  take 
their  lunch  underground  with  them 
Immediately  after  eating  they  congre- 
gate in   the  pump  room  or  so-called 


motion  picture  theater,  have  their 
show,  and  return  to  their  working 
places. 

Music  by  the  Men 
"No  particular  entertainment  is  of- 
fered at  these  shows,  but  on  the  occa- 
sion of  the  opening  of  this  theater 
two  of  the  miners  working  in  this 
shaft  volunteered  to  play  a  few  se- 
lections on  their  accordions,  and  al 
every  showing  since  then  there  has 
been  some  sort  of  music  supplied  by 
the  miners  themselves.  The  men  ex- 
press themselves  as  being  very  well 
pleased  with  the  showing  of  pictures 
underground,  as  well  as  with  the  en- 
tertainment afforded." 


Ufa's  Plans 

(Continued  from  page  1) 
opinion,  news  dispatches  state  thai 
the  Polish  minister  here  has  protested 
to  the  German  government  against 
the  exhibition  of  the  German  film 
"The  Land  Under  the  Cross."  which 
reveals  the  suffering  of  the  populace 
of  Upper  Silesia  under  Polish  rule. 
When  this  film  was  shown  in  the 
capital,  it  was  criticised  in  the  liberal 
press  here  as  propaganda  which  could 
only  injure  the  Polish-German  pros- 
pects for  an  understanding.  As  the 
film  was  produced  by  the  Deulig  Film 
Co.,  which  is  controlled  by  Hugen- 
berg  through  the  Scherl  concern,  the 
inference  is  that  the  reorganized  Ufa 
is  going  ahead  with  its  reported  policy 
of  propaganda. 


ANSWERS 

(The  Film  Daily 
Question   Box) 

1.  Paul  Fuller,  Jr.;  Edmund  C. 
Lynch;   Elmer  Pearson. 

2.  Sixteen. 

3.  Priscilla  Bonner,  Rita  Carewe, 
Sally  Rand,  Myrna  Loy,  Helene  Cos- 
tello. 

A.  William  Beaudine. 
5.  "Variety". 


»■■•-■••■•  -•••■■•.■•■■•■■•..•--•■.•-•.  •■-•■.•■■•■.•■■•.■».■•-.•■-« 


CHESTNUTS 

That  Bloom  in  the  Spring 


A  WASHINGTON  news  dispatch 
says  that  a  fire  in  a  theater  there 
failed  to  excite  the  audience.  No 
doubt  the  picture  was  so  good  that 
they  were  all  asleep. 

— New   York  Morning   Telegraph 

*  *  * 

Willie's  mother  (to  Willie's  father, 
who  by  the  way  is  a  golf  enthusi- 
ast) :  Willie  tells  me  that  he  cad- 
died  for  you  all  afternoon. 

Willie's  Father:  Well,  I  thought 
I  had  seen  that  boy  before! 

—Life 

*  *  * 

Ship  Doctor:  Hey  there!  What 
are  you  doing  out  there  in  the  water? 

Poor  Lad:  I'm  following  your  in- 
structions, sir.  You  said  to  take  the 
medicine  in  water,  sir. 

— Northwestern  Purple  Parrot 

*  *  * 

First  Villain — How  did  you  get 
rid  of  those  bloodhounds  that  were 
trailing  us? 

Hairbreadth  Harry — /  threw  a 
penny  in  the  river  and  they  followed 
the  cent. 

— Film   Fun 

*  *  * 

According  to  a  press  report,  Blue 
Ridge  Mountaineers  are  using  their 
copper  stills  as  radio  aerials.  South- 
ern broadcasters  should  cooperate  by 
playing,  "Coming  Through  the  Rye." 

— Judge 


Don't  Ask 

(use  the   1927  FILM  YEAR  BOOK) 


Free  to 

FILM  DAILY 

Subscribers 


J 


ROBERT  KANE 

presents 

CotyOY 


JOSEPH  C 

directed  ha     ^ct^rl0  bl) 

WTlll6  OOLPBEe 


^^riTTTiTri 


By  wire  and  wireless 
the  word  is  speeding ... 
On  every  Film  Row  the 
talk  is  of  First  National 
and  its  2  Great  Triumphs  I 
"HcFad  den" --what 
a  marvel  S  .  •  •  N  ow 
"CONVOy"~-The  Pride 
of  the  Navy!  — right  on 
its  heels!  No  wonder 
Showmen  are  clamoring 
to  get  aboard 

IF!  IRST 

NATIONAL'S 

Member  tf  Motion  Picture  Producers)  «na  Distributors  uf  America  lnc.-»wlll  H.Hays  Pmuttnt 


Hartford  went  wild  at  world  premiere. 
.  .  And  now— 

"Convoy  business  remarkable  despite  very 
unpleasant  weather.  Comments  on  picture 
most  favorable  and  indications  are  for  a 
big  week's  business." 

/.  J.  HOFFMAN,  New  Haven,  Conn. 


n 


lirAt 

national 

Picture* 


3fe  NEWSPAPER 


FILM  DIGEST 


VOL.  XL     No.  14 


Sunday,  April  17,   1927 


Price  25  Cents 


.'i-From  the  Original  Story 
J    by  Reginald  Denny 

A  (^EbyiLLE  W.  BROWN 
Production 


"Don't  Ask" 

Read  THE  FILM  DAILY  and 
keep  posted  on  important  facts 
concerning  the  industry.  The 
popular  questions  and  answers 
fad  presenting  pertinent  in- 
formation of  interest  to  every 
member  of  the  business,  is  a 
daily  feature  of  the  "Don't 
Ask"  column. 

1 


Deserved  Confidence 

STANDING  and  prestige  enjoyed  by  THE  FILM  DAILY  is  not 
a  matter  of  accident  or  chance.  It  had  to  be  earned.  The  reader 
confidence  commanded  is  the  natural  and  logical  result  of  nine 
years  of  service  to  readers,  nine  years  of  square-shooting  and  rigid 
adherence  to  THE  FILM  DAILY  policy  which  assures 

Brevity  but  Coverage 


The  Lowdown 

Get  the  box  office  slant  on  the 
pictures  you  play  through 
"  Reviews  of  the  Current  Re- 
leases, "  which  week  in  and 
week  out  is  giving  you  straight- 
from-the-shoulder  tips  on  cur- 
rent pictures.  Written  from 
the  box  office  angle,  this  depart- 
ment is  a  real  guide  to  profit- 
able bookings. 


f: 


mericai) 


o 


rem  leresereen 
Comedienne 

"An  amusing  c< 
edy^-the  kind /tnai 
sends  the  spectators 
home  laugjnng  and 
happy*" 

(arrison's  Reports 


V 


JOHNC.FLINN 

PRESENTS 


ARIE 


Prevost 


E.  Mason  Hopper 

OiHEcrofK 


Foreign  Distributors 

Producers  International  Corporation 

130   Wear  46th  Street 

New  York,  N.   Y. 


METROPOLITAN  PICTURES 
ORPORATION 


^ 


PRODUCERSxDISTRJBUTING  CORPORATION 

P.  C.  MUNROE.  P,™d™      RAYMOND  PA  WLEY.  Vlc.Pit.Went  .nd  T....u..r      JOHN  C  FLINN.  VlcPrwlda,!  .nd  Gttef.1  M.n.«<\/ 

Member  of  Motion  PktfUrVProducers  and  Distributors  of  America,  Inc.  WILL  H.  HAYSyfOii 


"Our  Receipts 
Increased  20%' 

J.  his  and  similar 
expressions  received 
from  exhibitors  using 

Advance 
Trailers 

"The  Press  Sheet 
of  the  Screen" 


729  SEVENTH  AVENUE 

New  York,  N.  Y. 

845  S.  WABASH  AVE. 

Chicago,  111. 


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DUPLEX  -  LLC. 

*>HONE  STILLWELL  7930 


JSfeHEWSPAPER 
o/"FILMDOM 


;THE 


ANDWEEKLY 
FILM  DIGEST 


VOL.  XL  No.  14 


Sunday,  April  17,  1927 


Established  1918 


JOHN  W.  ALICOATE,  Publisher 


INDEX 


AN  ANNIVERSARY,  An  Editorial  by    Maurice    Kann    3 

FINANCIAL     4 

FOREIGN  MARKETS,   by  lames   P.   Cunningham 5 

REVIEWS  OF  THE  NEWEST  FEATURES,    by   Lilian    W.    Brennan 8-131 

SHORT  SUBJECT   REVIEWS    14 

THEATER  EQUIPMENT  AND  MANAGEMENT,  by  Michael  L.  Simmons.  15 

HOLLYWOOD  HAPPENINGS,    by  Harvey   E.    Gausman 16 

EASTERN  STUDIO  NEWS,  "A  LITTLE  FROM  LOTS",  by  Ralph  Wilk.\7 

THE    WEEK'S    HEADLINES    18 

THE  PRESENTATION  FIELD,   by   Charles  F.   Haynes 18 

EXPLOIT-O-GRAMS,    Compiled   by  Jack    Harrower 19 

AND    THAT'S    THAT    19 


REVI 

13 

13 

8 

F  Wx 

AFRAID    TO   LOVE 
BEWARE    OF    WIDOWS 
BROKEN  GATE   

E  W  0 

HEY!  HEY!  COWBOY 

IRISH   DESTINY    

MATINEE    LADIES     

NOTORIOUS    LADY    

PRICE   OF  HONOR 

RED    CLAY    

13 
13 
13 
13 
13 

.    8 
.    8 

CALIFORNIA    IN    '49 
CASEY  AT   THE   BAT,  . 
CHANG     

13 

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FRISCO    SALLY   LEVY 
FIGHTING     COMEBACK 

8" 

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WOMEN    LOVE    DIAMONDS. 

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A  professional  camera  for  ama- 
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mediate popularity  with  news 
weekly  camera  men  and  theatre 
managers. 


LOCAL    MOVIES    FILL    THEATRES 

Get  the  whole  town  coming  by  putting  local  scenes,  clubs, 
schools,  bathing  beauty  contests,  etc.,  on  your  screen! 

SEND  FOR  FREE  BOOKLE1 

New  Facts  on  Amateur  Motion  Picture  Photography 
DeVry  Corporation -Dept.  3-1111  Center  St.,  Chicago 


NOW  IN  OUR  NEW  HOME 


Distinctive 
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STAGE  SETTINGS 
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NEW  YORK 
Telephone:  Columbus  4141  -2-3 


Sunday,  April  17,  1927 


Natalie  Kingston  is  taking  a  law 
I  course  at  night  school.  It's  not  in 
I  connection  with  film  contract',  but  to 
|  better  handle  the  legal  affairs  of 
[estates  she  owns. 


Theater  Equipment  and  Management 


By   MICHAEL   L.   SlUUOUS 


©/'F1LMDOM 


AHDWEEKLY 
FILM  DIGEST 


VOL.  XL     No.  14 


Sunday,  April   17,   1927 


FOX  ROXY  HOUSE  LATEST 
INDIANAPOLIS  PROJECT 


Invasion   Follows   Deal  of 

Publix  for  Interest  in 

Lieber  House 

Indianapolis — This  city  and  terri- 
tory, is  commanding  attention  because 
of  developments  in  the  theater  field. 
Recently,  Publix,  which  had  plans 
for  a  house  here  obtained  a  25  per 
cent  interest  in  the  new  3,500-seat 
theater  being  erected  by  the  Circle 
Amusement  Co.,  which  now  operates 
the  Circle.  This  led  to  abandonment 
of  plans  for  the  proposed  house. 
Robert  Lieber,  First  National  presi- 
dent, heads  the   Circle   firm. 

Now,  Fox  has  secured  a  site  for  a 
Fox-Roxy,  which  is  to  seat  5,000. 
Negotiations  have  been  in  progress 
a   number   of   months   and   work   on 

(.Continued  on  Page  19) 


New  Gotham  Stars 

Contracts  have  been  signed  by  Sam 
Sax  with  Percy  Marmont  and  Mae 
Busch,  under  terms  of  which  each  of 
the  two  stars  are  to  appear  next  year 
in  a  minimum  of  two  pictures  for 
Gotham.  The  company  also  has  an 
option   on   their    future    services. 

Sax  recently  closed  acquired  screen 
rights  of  the  Owen  Davis  play, 
"Through  the  Breakers,"  and  "The 
Chorus  Kid"  by  Howard  Rockey. 


PARIS  HOUSE  GROSSES 
UP  25  PER  CENT  IN  '26 


Meet  At  Washington 

Washington  —  Exhibitors  from 
Maryland  and  Virginia  met  with  fel- 
low exhibitors  of  the  District  of  Co- 
lumbia at  the  Hotel  Washington  for 
a  discussion  of  matters  affecting  the 
industry    in    this    section. 

A  number  of  local  problems  were 
discussed  and  there  also  was  dis- 
cussion on  the  subject  of  arbitration. 
R.  F.  Woodhull,  president  of  the 
national   organization   attended. 


Smith  Rejoins   Sennett 

Hollywood — Vernon  Smith  has  re- 
turned to  the  Mack  Sennett  studios 
as  supervising  director  under  a  long 
term  contract. 


$100,000  Week  Gross 

Bookings  obtained  by  sales- 
men of  the  local  First  National 
exchange  for  the  week  ended 
April  2nd  in  the  Jules  Levy 
Anniversary  Month  aggregate 
$100,000,  the  company  states. 


150,000,000   Francs   Year's 

Intake  at  Box  Offices 

of  French  City 

Paris — Increase  of  25  per  cent  in  re- 
ceipts for  1926  as  compared  with 
grosses  during  1925  was  enjoyed  by 
Paris  picture  houses.  With  grosses 
approaching  the  150,000,000  franc 
mark,  last  year's  business  showed  an 
increase  of  more  than  28,500,000 
francs  over  the  total  for  1925,  which, 
in  turn,  was  more  than  117,000,000 
francs  better  than  the  previous  year's 
gross. 

Gross  receipts  of  all  picture  the- 
aters during  1926  amounted  to  145.- 
(Continued  on  Page  19) 


Authors  Council 

Hollywood — In  a  move  to  bring 
outstanding  contemporary  authors  to 
Hollywood  to  write  directly  for  films, 
B.  P.  Schulberg  has  formed  an  Au- 
thors Council  with  Herman  J.  Man- 
kiewicz,  author  and  playwright,  at  its 
head. 


Pa.  Bills  Fail 

Harrisburg,  Pa. — Pennsyl, 
nia,  first  state  to  impose  c« 
sorship,  passed  through  the 
throes  of  a  hectic  legislative 
session  which  closed  Thursday 
without  adding  anything  to  the 
discomfiture  of  exhibitors. 

Several  measures  affecting 
the  industry,  one  adversely, 
were  introduced,  but  all  failed 
of  passage.  Effort  to  prevent 
by  law  the  sale  of  S.  R.  O.  ad- 
mission failed,  as  did  proposed 
revision  of  the  "blue"  laws  to 
permit  Sunday  shows. 


Lesser  Seeks  "Lab" 

Hollywood — Negotiations  for  the 
Horsley  laboratories  are  under  way 
by  Sol  Lesser,  head  of  Principal  Pic- 
tures, who  with  Col.  Fred  Levy  and 
Mike  Rosenberg  has  just  formed 
Principal  Theaters  Corp.  No  deal  as 
yet  has  been  closed,  it  is  stated. 

The  theater  firm,  which  is  capital- 
zed  for  $1,000,000,  was  formed  to  build 
up  a  chain  of  100  theaters  in  small 
(Continued  on  Page  19) 


New  Arzner  Contract 

Hollywood — Paramount  has  signed 
Dorothy  Arzner,  director,  to  a  long 
term  contract.  She  will  start  imme- 
diately on  "Ten  Modern  Command- 
ments," starring  Esther  Ralston. 


F.  N.  to  Get  Rogers  Film 

Hollywood — Sam  E.  Rock  ha.- 
closed  with  First  National  for  dis- 
tribution through  that  company  ot 
"A  Texas  Steer,"  starring  Will 
Rogers. 


Lieber  Arriving 

Robert  Lieber,  First  National  presi- 
dent, arrives  Saturday  from  a  vaca- 
tion trip  in  Europe. 


An  Anniversary 


TODAY  and  all  of  next  week  the   Mark   Strand   celebrates 
its    thirteenth    anniversary.     The    influence    of    this    single 
institution  in  the  field  of  exhibition  as  it  is  constituted  today 
must  not  be  discounted. 

The  Mark  Strand  was  the  first  of  the  de  luxe  houses  which 
have  sprung  into  existence  all  over  America.  It  is  not  covering 
too  much  ground  to  state  here  that  it  was  this  brave  experiment 
attempted — and  successfully  so,  ashistorv  has  shown — by  Micthell 
and  Moe  Mark  which  suggested  the  potentialities  of  the  advanced 
type  of  motion  picture  house  to  many  others. 

(Continued    on    page    4) 


IISTIt  COMEDIES  SET 
TOR  FAMOUS  RELEASE 

Producer  to  Make  from  28 

to  30  for  Next  Year's 

Schedule 

Christie  comedies  will  be  distributed 
through  Paramount  next  year  under 
terms  of  a  deal  understood  to  have 
been  just  closed.  The  reported  agree- 
ment calls  for  production  of  from  28  to 
30  two  reel  comedies  during  the  19- 
27-28  season.  Christie's  Educational 
contract  expires  at  the  end  of  the 
current  season. 

Charles  H.  Christie  is  in  New  York 
in  connection  with  the  reported  deal, 
and  although  he  could  not  be  reached 
for  a  statement,  George  Weeks  de- 
nied knowledge  of  any  agreement  for 

(Continued  on  Page  20) 


Fischer  Active 

Milwaukee — Continuing  its  expan- 
sion program,  plans  for  which  recent- 
ly were  announced,  Fischer's  Para- 
mount Theaters  has  acquired  two 
more  houses.  They  are  the  Orpheum, 
Burlington,  and  Strand,  Whitewater. 
A  third  new  link  in  the  growing 
Fischer  chain  will  be  added  May  2, 
with  opening  of  the  Portage  at  Por- 
tage. 

Meanwhile,  plans  are  declared  to 
(Continued  on  Page  19) 


19  B'way  First-Runs 

Addition  of  the  Gaiety  and  the 
Globe,  legitimate  houses  opening  this 
week  with  "The  King  of  Kings"  and 
"Camille"  respectively,  brings  the 
total  of  first-run  theaters  on  Broad- 
way to  19,  establishing  a  new  record. 
Loew's  State,  with  a  second  run 
policy,  also  is  an  important  factor  in 
the  Broadway  line-up. 


Pola  Negri  En  Route 

Hollywood — Pola  Negri  is  en  route 
to  New  York  from  where  she  will  sail 
April  20  for  Paris. 


"Resurrection"  at  Mark  Strand 

"Resurrection"  is   to  open   May   14 
it  the   Mark  Strand. 


Good  Friday  Services 

Theaters  throughout  the  na- 
tion yesterday  co-operated  in 
Good  Friday  observances.  In 
a  large  number  of  cities,  lead- 
ing houses  have  been  holding 
noonday  services  throughout 
the  Lenten  period. 


THE 


<5^ 


DAILY 


Sunday,  April  17,  1927 


Vol.  XL  No.  14     Sunday.  April  17.1927       Price  2b  Cents 


10HN  W.  ALICOATE 


Publlshei 


Published  daily  except  Saturday  and  holidays 
at  1050  Broadway,  New  York,  N.  Y.,  and 
copyright  (1927)  by  Wid's  Films  and  Film 
Folk,  Inc.  J.  W.  Alicoate,  President  and 
Publisher;  Maurice  D,  Kann,  Vice-President 
and  Editor;  Donald  M.  Mersereau,  Treas 
urer,  Business  and  Advertising  Manager; 
Ralph  Wilk,  Traveling  Representative..  En 
tered  as  second  class  matter  May  21  1918, 
at  the  post-office  at  New  York,  N.  Y. 
under  the  act  of  March  3,  1879.  Terms 
(Postage  free)  United  States,  outside  of 
Greater  New  York,  $10.00  one  year;  6 
months,  $5.00;  3  months,  $3.00.  Foreign, 
$15.00  Subscribers  should  remit  with  order. 
Address  all  communications  to  THE  FILM 
DAILY,  1650  Broadway,  New  York,  N.  Y. 
Phone  Circle  4736-4737-4738-4739.  Cable  ad 
dress:  Filmday,  New  York.  Hollywood. 
California — Harvey  E.  Gausman,  Ambassa 
dor  Hotel:  'Phone,  Drexel  7000  and  Wash 
ii'.:  t  mi  9794,  London — Ernest  W.  Fredman. 
The  Film  Renter,  58,  Great  Marlborough  St., 
London,  VV.  I.,  Paris — La  Cinematographic 
Francaise,   5,   Rue   Saulnier. 


An  Anniversary 

(.Continued  from   Pat/c   3) 

The  Mark  Strand  was  the  pioneer.  No  discussions  on  the  im- 
pressive advances  made  in  exhibition  would  he  complete  without 
an  analysis  of  how  vital  a  part  the  Mark  Strand  has  played  in 
focusing  serious  attention  on  what  those  possibilities  were. 


Financial 

As  of  Thursday,  April  1 

4. 

Quotations 

High    Low 

Close 

Sales 

Am.    Seat     Vtc 44l/g     43% 

44% 

600 

"Am.    Seat.    Pfd 

46 

*Balaban    &    Katz 

63% 

*Bal.  &  Katz  Vtc 

73'A. 

Eastman    Kodak     ..142        141  '/2 

142 

300 

Famous    Players    ..109lA    107 'A 

108% 

8,700 

Fam.     Play.     Pfd..  119%    119?<8 

119% 

100 

Film    Inspect SlA        S'A 

5% 

400 

'First    Nat'l.    Pfd 

100 

Fox    Film    "A" 61'A      60% 

61 

5,800 

Fox   Theaters   "A".   21%     20% 

21 

2,100 

Mntern'l  Project 

9% 

Loew's,    Inc 58%      56% 

56% 

4,666 

*Metro-Gold.     Pfd 

25 '4 

M.     P.    Cap.     Corp.   13          12% 

13 

200 

Pathe    Exch.    "A"..    48%      46 

48% 

14,300 

tParamount    B'way.100        100 

100 

3 

ttRoxy     "A"      ....    33%      32% 

.... 

ttRoxy    Units    37          36 

ttRoxy    Common     .    11           10% 

Skouras     Bros.      ...    42          42 

42 

"Stan.  Co    of  Am 83 

84 

Trans-Lux  Screen   .      6%        6 

6% 

700 

*Univ.    Pict.    Pfd 

102% 

'Universal    Pictures 

37 

Warner  Pictures...   27         25 

25% 

6,666 

Warner   Pict.    "A".   37%     35% 

35% 

25,200 

*   Last   Prices  Quoted        t   Bond  Market 

•  a 

Philadelphia   Market     tt    Bid 

uid   Ask 

Rhode  to  Get  Dallas  Post 
Dallas — Otto    Rhode    is    slated    as 
manager  of  the  Tiffany  exchange   to 
be  opened  here. 


When  you  think  of 

INSURANCE 

you  are  thinking  of 

S  T  E  B  B  I  N  S 

Specialists  in  Motion  Picture 

and  Theatrical  insurance  for 

the  past  twenty  years 

Arthur  W.  Stebbins  &  Co.,  Inc. 
1540  Broadway  N.  Y.  C. 

Bryant  3040 


George  Peterson 

Finkelstein  &  Ruben  operate  the  Nokomis  theater  in  Minnea- 
polis. In  charge  is  an  energetic  manager  whose  name  is  George 
Peterson.  He's  alive  to  the  opportunities  for  increasing  business. 
For  instance : 

The  Nokomis  Kiddie  Matinee  Club  is  one  of  his  ideas.  Peter- 
son gives  Saturday  morning  matinees  for  its  members.  Women 
from  neighborhood  churches  serve  as  chaperones.  Perhaps  you 
don't  believe  the  stunt  has  value.  Listen  to  this.  The  second 
matinee  was  attended  by  one  hundred  and  eighty  children — an 
increase  of  100  per  cent  over  the  first  performance.  Each  club 
member  who  brought  five  newcomers  received  a  box  of  candy.  It 
cost  Peterson  the  tariff  for  fifteen  pounds  at  the  second  matinee. 

One  local  pastor  enthused  so  heartily  over  the  plan  that  he 
made  the  Saturday  matinee  the  subject  of  a  sermon. 

In  Washington,  Harry  Crandall  has  maintained  for  several 
years  a  special  department  to  meet  the  special  demands  encount- 
ered in  the  handling  of  children.  Crandall  will  vouch  for  the 
good  his  organization  has  begotten  through  these  efforts.  The 
Hays  organization  for  long  has  been  boasting  special  Saturday 
matinees  for  children.  Special  programs  of  suitable  films  have 
been  prepared. 

If  exhibitors  would  but  realize  that  the  kiddies  who  attend 
their  theaters  today  are  the  permanent  audiences  of  tomorrow, 
they  might  more  easily  understand  how  essential  it  is  to  cement 
the  alliance.  It's  one  of  the  best  dividend-paying  pieces  of  busi- 
ness that  they  can  undertake. 

Prosperity 

Another  sign  that  these  United  States  lead  the  world  in  pros- 
perity. The  largest  supply  of  gold  ever  accumulated  by  any  na- 
tion in  the  history  of  the  world,  a  total  of  $4,598,782,795  was  held 
in  this  country  on  April  1.  Once  again,  it  is  well  to  observe  that 
this  industry  of  ours  can  have  only  good  times  ahead.  Financial 
soundness  very  often  makes  for  a  contented  people.  And  where 
there  is  contentment,  you  can  be  assured  it  will  be  reflected  in  the 
box-offices  of  any  and  all  theaters. 

KANN 


t «  «»■■»■».. 


■  «"»  »■■■«■  <  .-« 


DON'T  ASK! 

•         •         • 

(The  Film  Daily 
Question  Box) 


♦.■•'.». »..«,. 


»•■■•  m  '»■'«..«  »■■», ,ii,»  . 


1.  Which  comedian  appears  in  "The 
Kid    Brother"? 

2.  What  part  of  each  dollar  spent 
in  distribution  goes  to  negative  cost? 

3.  When   did   Samuel   Goldwyn   re- 
tire from  Goldv/yn  Pictures  ? 

4.  Who     directed     "The      Last 
Laugh"? 

5.  Name  the  president  of  Eastman 
Kodak. 

(Answers  will  be  found  on  page  19) 

$75,000  for  New  Stage 
P.D.C.'s  bill  for  renovations  at  the 
Gaiety  where  "The  King  of  Kings" 
opens  Tuesday  will  approximate  $75.- 
000.  An  entirely  new  stage  is  being 
installed.  The  electric  sign  which  is 
to  cover  the  entire  front  of  the  the 
ater  and  which,  it  is  said,  will  be  the 
largest  on  Broadway  is  now  in  course 
of  erection.  A  large  sign  on  the  side 
of  the  building  and  facing  uptown  is 
already  functioning. 


Sparks   Here 

E.    J.    Sparks,    prominent    Florida 
theater  owner,   is  in   New   York. 


Dan  Fish  in  New  York 
Dan  Fish,  well  known  in  the  Eng- 
lish trade,  is  in  New  York  from  Lon- 
At  the  Astor. 


don 


Cserepy  to  Produce  "Rasputin" 
Cserepy  Film  Prod,  will  produce 
the  adaptation  of  the  novel  "The 
Blind  Rulers"  under  the  title  of  "Ras- 
putin," as  it  deals  with  the  life  of 
this  Russian  character. 


Benefit   Advance    Sale    Heavy 
Heavy  advance  sale  for  the  benefit 
showing  of  "Beau  Geste"  at  the  Cri- 
terion,  for   men   blinded   in   battle   is 
reported  by  the  committee. 


Nordlinger  "U"  Casting  Director 
Universal    City— Victor   Nordlinger 
has  replaced   William   Cohill  as  cast- 
ing director  for  Universal. 


BROOKS 


COSTUMES 


j 


Burns  Out  of  "U"  Cast 
Universal  City — Edmund  Burns  has 
withdrawn   as   a   member  of   the  cast 
of  "Midnight  Rose,"  in  order  to  leave 
on  a  tour  of  Australia. 


Two  New  Gotham  Additions 
M.  C.  Howard,  who  now  is  in 
Omaha,  is  representing  Gotham 
Prod.,  in  the  Middle  West,  while  J. 
W.  (Jimmy)  Sper  has  been  assigned 
to   the   Washington   territory. 


SALE  OR  RENT 

New  Jersey 

Laboratory,  about  2500  square  feet, 
specially  built  for  film  development 
and  printing,  containing  considerable 
equipment,  fireproof  vaults,  one  story 
and  cellar,  also  four  garages,  on  plot 
40  by  100,  irregular.  On  Palisades, 
convenient  to  ferry  and  trolley.  Will 
sell  or  rent  with  option.  Immediate 
possession.  Inquire,  H.  D.  Schall, 
Palisade,  N.  J.  Telephone  Cliffside 
890. 


READY  TO  SERVE  YOU 

PLASTOGRAPH 

FILM  LABORATORIES,  INC 

161  Harris  Avenue 
L.  I.  City,  N.  Y.     Stillwell4218 

NEW  YORK  OFFICE 

130West46thSt.    Bryant  7507 


Sunday,  April  17,  1927 


THE 


&*H 


DAILV 


SURVEYING  MARKET  CONDI- 
TIONS IN  OTHER  COUNTRIES 
AND  WEEKLY  REPORTING 
THE  ACTIVITIES  OF  FOREIGN 
FILM   FOLK 


Foreign  Markets 


COVERING   IMPORTANT  FILM 
CENTERS:    LONDON   —   PARIS 
BERLIN  —  BRUSSELS  —  SYD- 
NEY   —    ROME    —    MOSCOW 
GLASGOW      AND      OTHER 
FOREIGN    POINTS 


By  JAMES  P.   CUNNINGHAM 


LONDON  IS  IN  THROES 
OF  A  THEATER  BOOM 


Thousands  of  New  Seats 

Being  Added  to  Existing 

Total 

London — This  city  is  experiencing 
a  theater  building  boom  of  no  mean 
proportions.  New  houses  are  spring- 
ing up,  more  are  announced  and, 
many  old  houses  are  being  completely 
rebuilt.  In  the  report  which  follows 
is  contained  reports  of  theaters  re- 
cently opened,  those  in  construction, 
planned,  or  being  rebuilt,  all  in  the 
London  area: 

Dismantling  of  the  old  Empire  to  make 
way  for  Loew's  new  house  is  nearing  com- 
pletion.    The  site  is  in  Leicester  Square. 

The  Astoria,  having  1,700  seats,  is  one 
of  London's  newest.  It  is  on  Charing  Cross 
Road. 

The  old  Rink  Cinema  has  been  entirely 
reconstructed  and  is  now  known  as  the  Rialto. 
It   is  owned  and   operated  by   S.    Bernstein. 

The  new  Carlton,  at  Waterloo  Place,  W., 
will  have  its  premiere  soon.  Paramount  con- 
trols  this. 

The  Pavilion,  Whitechapel,  will  be  con- 
verted into  an  up-to-date  picture  theater  with 
2,500  seats,  ready  by  next  September.  Jew- 
ish plays  are  now  running  at  the  Pavilion, 
which  has  heretofore  had  a  straight  "legit" 
policy.  Savoy  Cinemas,  Ltd.  are  behind  the 
new   venture. 

Stratford  will  have  a  new  2,000  seat  house. 
Construction  starts  soon  and  the  opening  is 
planned    for   January,    next. 

The  Edmonton,  effective  this  past  week, 
changed  its  policy  to  pictures,  under  direc- 
tion of  S.  Bernstein.  The  interior  was  com- 
pletely realtered  and  seating  capacity  in- 
creased.     It    now   has    1,000   seats. 

The  Empire  Kinema,  West  Ham  Lane 
Stratford,  will  be  enlarged  this  summer  to 
1,500.      S.    Bernstein    owns    this,   too. 

M.  Davis  announces  plans  for  a  "super" 
at    Croydon. 

Seating  2,500,  preparations  are  being  made 
for   a   new   house    for    Tooting. 

The  Balham  Picture  House  is  dark.  It 
will    be   redecorated  and   enlarged. 

M.  Smart  will  spend  £70,000  on  a  house 
for  Tower  Bridge  Road  to  seat  2,000.  Smart 
also    owns    the    Cinema,    Tolmers    Square. 

Two  cinemas  will  be  erected  in  Brixton, 
one  of  which  is  already  in  construction.  It 
will  seat  2,000.  Although  the  second  has  not 
been  started,  it  is  understood  the  seatins 
capacity  will  be  much  larger  than  the  one  in 
work. 

Having  a  total   capacity  of   4.000,   a   cinem  ■  | 


To  Produce  15 

German       Exhibitor       Organization, 

Which  Produces  and  Distributes, 

Launches    Elaborate    Program 

Berlin — A  year  ago,  the  Deutches  Lich- 
spiel  Syndicat  was  founded  by  a  handful  of 
German  exhibitors,  for  the  purpose  of  pro- 
ducing and  distributing.  Not  many  could 
be  found  at  the  time  who  cared  to  identify 
themselves  with  the  organization,  which 
boasted  of  less  than  50  members.  At  pres- 
ent, the  organization  has  550  members  and 
is  spreading  through  France,  Czechoslovakia 
and  numerous  other  Central  European  cities. 
"The  Blue  Danube"  was  produced  by  this 
company  and  met  with  success  at  home  and 
abroad. 

For  the  season  1927-28,  the  syndicate  an- 
nounces 30  features,  15  to  be  produced  by 
the  organization  and  15  to  be  purchased  from 
foreign   interests. 

Commission  to  Study  Films 

Washington  Bureau,  of  THE  FILM  DAILY 
Washington — The  French  Minister  of  Pub- 
lic Instruction,  Edouard  Herriot,  will  appoint 
a  Cinematographic  Commission  to  be  attached 
to  the  Dept.  of  Beaux  Arts,  to  study  motion 
pictures,  according  to  the  Dept.  of  Com- 
merce. 

The  commission  will  be  composed  of  mem 
bers  of  the  various  government  departments, 
working  in  conjunction  with  an  advisory  board 
to  be  appointed  by  the  trade  including  dis- 
tributors, scenarist!',  one  trade  paper  editor, 
exhibitors,    and    a   projectionist. 


Censor  Two  in  a  Year 

Helsingfors — The  Finnish  Board  of  Cen- 
sors passed  526  films  during  1926  and  only 
rejected  two,  one  of  which  was  American 
and  the  other  German.  Fifty-four  were 
ordered  cut.  Of  the  total  reviewed.  294 
were  of  TJ.  S.  origin,  89  German,  72  Finnish, 
26  French,  22  Swedish,  12  Danish,  two  Nor- 
wegian, two  Austrian,  one  English,  one 
Italian    and    three    of    unknown    origin. 

Finland  imported  339  American  films'  in 
1925,    45    more   than    last   year. 


Plan  Large  Studio 

Moscow — Tf  present  plans  materialize,  the 
Sovkino,  official  government  producing  unit. 
■vill  erect  a  studio  in  the  Vorobievy  Mts. 
The  announcement  stated  the  plant  will  he 
'he  largest  in  all  Europe  and  far  surpass  all 
ithers  on  the  Continent  for  technical  equip 
ment. 

Work  of  preparing  plans  is  in  charge  of 
Anatole  Danasheu,  technical  director  nf  th* 
Sovkino.  The  site  is  within  easy  reach  of 
Moscow  and  is  noted  for  its  scenic  beauty. 
Building   will    commence    late    in    the    Spring 


and  annex  will  be  built  aside  of  the  Prince 
of  Wales  theater.  Lewisham.  The  house  will 
accommodate   2,500    and   the   annex.    1.500. 

The  Pavilion,  Lavender  Hill,  and  the  Put 
ney  Bridge  Kinema  have  both  been  closed 
for  enlargement.  A  balcony  will  be  added  to 
each,  one  seating  400  to  the  Pavilion,  and  one 
with    300   for  the   Putney. 


Capital  Production  Exporting  Co. 

Inc. 

"Productions  of  Merit" 

Available  for  Immediate  Release 

SOCIETY  DRAMAS  TWO  REEL  COMEDIES 

WESTERN  FEATURES  NOVELTY  SHORTS 

STUNT   MELODRAMAS  TWO   REEL   WESTERNS 

A  Comprehensive  Line-Up  of  a  Large  Variety  of  Product 


729  Seventh  Avenue,  New  York 


Cable  Address 
PIZORFILM 


New  British  Deal 

A.    E.    Bundy   Buys    British   Instruc 
tional  Films — Herbert  Brenon  in 
"Lunnon" — Weekly  Trade  Items 

By  ERNEST    W.   FREDMAN 
Editor,  "The  Daily  Film  Renter" 

London — Control  of  British  In 
structional  Films,  Ltd.  has  passed  to 
A.  E.  Bundy.  The  company  pro- 
duces pictures  of  a  scientific  and  in- 
struction nature,  such  as  its  "Sec- 
rets of  Nature,"  "Mons"  and  the  naval 
battles,  and  sets  forth  the  claim  that 
it  is  the  only  British  company  which 
has  been  continuously  producing  since 
1919.  H.  Bruce  Woolfe  will  continue 
to  manage. 


Herbert  Brenon  is  here  to  confer  with 
Warwick  Deeping  on  production  of  "Sorrel 
and   Son." 


Frank  Denton,  stage  player,  is  making  hi' 
first  appearance  before  the  camera  in  Stoll' 
"A  Woman  Redeemed."  Sinclair  Hill  is  di 
recting. 


W.  &  F.  Film  Service,  Ltd.  is  releasim 
"The  Queen  Was  in  the  Parlor,"  directe. 
by  Graham  Cutts  and  starring  Lili  Damita. 

George  Humphries  &  Co.,  of  Great  Wind 
mill  St..  Piccadilly,  has  purchased  the  Inter 
national  Artists  Film  Studio.  Bushey.  Th< 
company  is  renting  it  to  outside  producers. 

Herbert  Wilcox,  it  is  understood,  is  dicker 
ing  for  the  purchase  of  the  Alliance  Studios 
St.  Margarets.  It  has  been  definitely  de 
cided  "Mumsee,"  Wilcox's  next,  will  be  madr 
at  Alliance,  whether  or  not  he  buys  the  plant. 


F.  A.  Enders,  guiding  hand  of  F.  B.  O 
Ltd.,  of  England,  has  denied  that  his  com 
pany  is  tied  in  with  other  important  distn'l 
utors  in  a  merger  sponsored  by   Ostrer  Bros 


Intern'l  Unit  Formed 

Paris — International  collaboration  is  the 
reason  for  the  formation  of  the  Europkin  Co. 
organized  by  German,  American,  Italian  ant' 
French  interests.  Under  Franco-German  ad 
ministration,  the  company  will  produce  anr1 
for  this  purpose  is  said  to  be  dickering  foi 
the  services  of  directors  of  each  nationality 
represented   in   the  combination. 

France  is  represented  in  Europkin  by  Pierre 
Vasseur,  joint  secretary  of  the  International 
Chamber  of  Commerce  and  member  of  the 
Confederation  of  Intellectual  Workers;  Ger- 
many is  represented  by  Dr.  Karl  Kotzenberg. 
vice-president  of  the  Chamber  of  Industry  & 
Commerce,  Frankfort,  and  member  of  the 
Economic  Council  of  Germany;  Italy,  Gen- 
erale  Paolo  Pizzoni. 

The  French  director,  Robert  Boudrioz  has 
been    signed    to    direct    two    this    year. 


Films  Will  Benefit 

U.     S.     Government    Official    States 

Picture  Industry  Will  Gain  More 

Prestige  by  Stabilization  of 

China 

Washington  Bureau  of  THE  FILM  DAILY 
Washington— C.  J.  North,  chief  of  the  M. 
P.  Sect.on  of  the  United  States  Commerce 
Uept.,  in  discussing  current  events  in  China 
states  motion  pictures  will  be  among  the 
American  industries  which  seem  certain  to 
county. gy    by    the    stabiIizati°"    of    that 

.  "The  Chinese,"  says  North,  "are  all  ardent 
Picture  fans  by  temperament  and  they  have 
shown  a  marked  preference  for  American 
Pictures.  Unfortunately,  the  unsettled  "jn 
dittons  and  the  poverty  of  the  people  have 
restricted   the    spread   of   films. 

"The  Chinese  have  very  definite  tastes  re- 
garding the  types  of  pictures  they  want  to 
see  1  he  conventional  triangle  plot  and  jazz 
stones  make  little  appeal  to  them  while  stor- 
ies which  depict  family  quarrels  are  very 
distasteful.  Historical  pictures,  on  the  other 
Hand,  are  always  well  received  as  are  love 
stones  of  the  idyllic  type.  However,  as  a 
general  rule  the  pictures  that  arouse  the 
Chinese  to  the  greatest  enthusiasm  are  com- 
edies and  stories  of  child  life.  All  the  well- 
known  American  comedians  are  immensely 
popular  with  the  Chinese  and  one  or  two 
enrid   actors  have  a   large  following. 

"There     are     now    about     106     motion     pic- 

^?  tha"  ,*.he  ™m  *r  in  several  of  our  large 
"a  a  I'"S  \act  1S  st"king  when  it  is  con- 
;re„re,'l,that,tl,e   Population   of    China    is    more 

1 ,  ?r  ,te  'meS  that  of.  the  U'  S-  Shanghai 
has  26  theaters  where  pictures  are  shown  and 
is  the  most  important  center  of  film  distri- 
bution ,„  China.  The  theaters  are  of  var- 
ious types  and  sizes  ranging  from  the  mod- 
ern Odeon  which  was  recently  completed  in 
the  foreign  section,  to  the  Little  World  which 
is  in  the  native  city  and  caters  to  the  poorer 
classes  In  the  Odeon  the  admission  prices 
range  from  10  cents  to  $1  while  the  native 
can  enter  the  Little  World  for  five  cents 
aim  not  only  view  a  movie  but  have  tea  and 
other    refreshments. 

■  "Pro,'lu,ciion  Tin  China  has  been  going  on 
S    ,9»V,     I"    that     year    a     Chinese  Vm 

ailed  the  Commercial  Press"  began  manufac- 
turing films  _  in  their  own  studio  in  Shang- 
iai.  lhe  pictures  were  entirely  of  an  edu- 
cational   or    scenic    nature.      Other    companies 

yere   later   organized    and   it   is   estimated   that 

here  are  now  about  fifty  making  pictures,  al- 
though it  is  questionable  how  many  of  these 
ire  making  money.  The  British  Amreican 
tobacco  Co.  is  one  of  the  largest  of  the 
companies  producing.  They  have  a  lar^e 
plant  in  Shanghai  and  turn  out  Chinese  pro- 
duction exclusively  using  only  native  ac- 
tors. The  work  is  under  the  supervision  of 
their    advertising    department." 

Russia  Developing  New  Fields 

Warsaw— The  Soviets  have  erected  the- 
aters at  Tomsk.  Siberia,  for  propaganda  and 
tor  cultural  purposes.  Most  of  the  residents 
have  never  seen  a  locomotive  or  an  automo- 
bile. 


Richmount  Pictures  Inc. 

723  Seventh  Avenue  New  York  City,  N.  Y. 

D.  J.  MOUNTAN,  President 

Exclusive  foreign  representatives  for  Ray- 
art  Pictures  Corporation  and  other  leading 
independent    producers    and    distributors. 

Cable  Address:   RICHPICSOC.   PARIS    Cable  Address:   DEEJAY    LONDON 
Cable  Address:    RICHPIC.   N.  Y.  "*»«« 

Exporting  only  the  Best  in  Motion  Pictures 


A 


gain, 


&#** 


WINS 


The  Hugo  Riesenfeldl 

GOLD   MEDAL 

For  the  Best 
Short  Feature 
of  the  \ear 


The  Hugo  Riesenfeld  Gold  Medal  was  estab' 
lished  in  1925  to  be  given  each  year  to  the  out' 
standing  Short  Feature  of  the  year.  Two  medals 
have  been  awarded.  Each  has  been  won  by  an 
Educational  release. 


EDUCATIONAL' S  DOMINATION  OF  THE 

SHORT  FEATURE  FIELD  IS 

PROVED  AGAIN! 


f? 


THE  VISION 


Suggested  by  Sir  John  Millais'  famous  painting 
"Speak!  Speak!"  Directed  by  Arthur  Maude.  Photo' 
graphed  by  Technicolor  Process.  Voted  the  finest 
Short  Subject  released  in  1926. 

The  Riesenfeld  Award  Committee  is  an  exhibi' 
tor's  committee,  made  up  of  some  of  the  country's 
finest  showmen — Harold  B.  Franklin,  Joseph  Plunkett, 
David  J.  Chatkin  and  Frank  Newman.  Its  verdict  is 
the  verdict  of  the  theatre — of  the  box 'office. 


ommtct* 


SfroWtioti^ 


Produced  by  Romance  Productions,  Inc. 

EUGENE  H.  ROTH,  President 

will  dominate  almost  any  program. 
The  Riesenfeld  Award  and  the 
publicity  it  brings  make  them  more 
valuable  to  you  now  than  ever 
before. 

Get  Educational' s  big  feature 
press  sheets  on  these  twoTeel 
classics  in  natural  colors  and  play 
them  NOW. 


if  (QcCtocaticrial.  (j^CcZuajla^ 


THE  SPICE  OFTHE  PROGRAM" 


Member,    Motion    Picture 
Producers  and  Distributors 

of  America,  Inc. 
Will  H.  Hays,  President 


THE 


-c&m 


DAILY 


Sunday,  April  17,  1927 


"Chang" 

Paramount  length:   

MAWiS  THE  AkkivAL  OF 
Tiia  IviOSl  VIVID  AND 
JL.tl.lt.LLx.XMU  JUMUDU,  FlCiUKli 
Ctf  Xtlt^M  ALL.  A  UKAPHiC 
KJ2,CCk.D  C»F  litOPiCAL  HAKD- 
Stiii-Js,— liiE    UXKUUULK    FOR 

Cast A  Siamese  family  consist- 
ing oi  husband,  wile  and  three  or  tour 
cnndren  pius  the  natives  and  jungle 
animals,  wild  and  docile. 

Story  and  Production.  .Paramount 
is  caning  "Chang"  a  "jungle  melo- 
drama "  and  the  term  is  about  as  ap- 
propriate jas  anything  they  could 
term  it.  The  picture  is  essentially  a 
graphic  record  of  jungle  life  into 
winch  Merian  C.  Cooper  and  Ernest 
Schoedsack,  the  intrepid  producer- 
explorers,  have  woven  a  very  human 
little  tale.  The  hardships,  the  dan- 
gers, the  struggle  of  the  jungle  man 
and  his  intermittent  combats  with  the 
jungle  enemies  are  thrilling  incidents 
in  the  picture.  And  beneath  the  strife 
there  is  a  human  interest  element 
unmistakably  real  and  compelling. 
Humor,  too,  plays  a  part.  The  mon- 
keys have  their  inning  in  this.  Aside 
from  the  remarkable  shots  showing 
how  the  natives  trap  marauding  wild 
beasts  probably  the  greatest  thrill  of 
the  picture  is  the  stampede  of  the 
elephants  and  later  the  coralling  of 
the  herd. 

Direction.  .Cooper  and  Schoedsack, 
the  producers,  deserve  no  end  of 
praise    for   their   efforts. 

Authors  The  same. 

Scenario  The  same. 

Photography    The    same; 

excellent. 


Wallace  Beery  in 

"Casey  at  the  Bat" 

Paramount  Length:  6040  ft. 

THEY  STRUCK  OUT  ON  THIS 
ONK  MISSED        A       GRAND 

CHANCE  TO  MAKE  ONE  OF 
THJi  JzSlGGEST  LAUGH  PIC- 
TUKES  OF  THE  SEASON. 

Cast Beery  does  the  best  he  can 

with  what  they  give  him.  ford  Sterl- 
ing spends  most  of  his-  time  hiding 
beiiind  whiskers.  Zasu  Pitts  the 
small  town  Camille.  Spec  O'Don- 
nell,  Casey's  business  partner;  Sterl- 
ing Holloway  the  barber  and  ins 
otuart  the  Jrloradora  girl. 

Story  and  Production ....  Comedy. 
Someone,  or  several,  on  the  rara- 
mount  lot  are  responsible  for  having 
mutted  one  of  the  really  good  bets 
of  the  season.  "Casey  at  the  Bat" 
should  have  packed  laughs  that 
would  have  kept  an  audience  in  con- 
stant uproar  from  beginning  to  end. 
They  had  Wallace  Jbeery  as  one  ad- 
vantage to  start  with.  Brice  has  not 
scored  the  home  run  with  his  initial 
ertort  that  he  might  and  incidentally 
have  won  no  end  of  glory  for  him- 
self over  night.  There's  too  much 
slapstick,  too  many  old  gags  and  no 
clever  comedy  development  building 
to  the  big  climax. 

Direction  Monte  Brice ; 

missed  a  beauty. 

Author    Hector   Turnbull. 

Scenario    Jules    Furthman. 

Adaptation:    Reginald  Norris- 

Monte  Brice. 

Photography    Barney   McGill; 

good. 


"See  You  in  Jail" 

First  National         Length:  5800  ft. 

NOVEL  SOURCE  OF  COM- 
cu-i  BUSINESS.  SOME  GOOD 
LAUGHS  AND  ALSO  SOME 
SLOW  SPOTS  BUT  ON  THb 
WHOLE  IT  SHOULD  SATISFY. 

Cast.... Jack  Mulhall  the  smiling 
young  ncro  and  /luce  L>ay  ins  cnarm- 
nig  companion.  Utners  wno  assist 
n  uie  merry  making  are  Mack  Swain, 
oeorge  i^awcett,  Crauiord  Kent, 
Wm.  Orlamond,  Leo  White,  Burr 
Mcintosh,    cnaries    Clary. 

story  and  Production. ..  .Comedy. 
inc  ians  are  bound  to  get  a  kick  out 
ji  jack  Mulhall' s  branu  new  methou 
oi  collecting  enough  cash  to  pay  oh 
a  debt.  He  substitutes  for  a  rich 
man  when  the  latter  is  sentenced  to 
jail  for  speeding  and  is  paid  ten  dol- 
lars tor  each  day  in  jail.  Director 
Henabery  has  derived  considerable 
good  fun  from  the  situation  and  al- 
tnough  the  laughs  do  not  abound  still 
there  is  enough  comedy  to  keep  them 
in  a  good  humor.  Naturally  ro- 
mance is  introduced  in  due  time  and 
the  hnale  arrives  with  the  very  much 
in  demand  clinch  in  which  the  rich 
man's  pretty  sister  does  the  time  old 
tade  out  with  Mulhall.  The  compli- 
cations  are   many   but  amusing. 

Direction    Jos.    Henabery; 

usually   good. 

Author  Wm.  H.  Clifford. 

Scenario   Gerald  Duffy. 

Photography    Geo.    Folsey; 

good. 


"Red  Clay" 

Universal  Length :  4626  ft. 

GOOD  ENTERTAINMENT 
BUT  NOT  STRICTLY  THE  BOX 
OFFICE  KIND.  INTER-RACIAL 
PROBLEM  DELICATELY 
HANDLED  AND  WITH  INTER- 
ESTING DEVELOPMENTS. 

Cast William  Desmond  the  In- 
dian hero  who  sacrifices  his  life  for  a 
white  man,  Albert  J.  Smith.  Mar- 
celine  Day  pretty  and  others  Ynez 
Seabury,  Byron  Douglas,  Billy  Sulli- 
van,  Lola   Todd,   Noble  Johnson. 

Story  and  Production. ..  .Tragedy. 
Ernst  Laemmle  has  gotten  away 
from  the  beaten  path,  to  be  sure,  and 
his  treatment  of  a  rather  delicate 
subject  merits  considerable  favorable 
comment.  The  theme  is  not  the 
recognized  audience  appeal  kind  and 
the  tragic  ending  will  undoubtedly 
prove  wholly  unsatisfactory  for  the 
fan  crowd.  The  love  of  a  white  girl 
for  a  college  bred  Indian  seems  to 
be  based  more  upon  sympathy  than 
genuine  love.  The  attachment  seems 
to  lack  conviction  but  it  serves  to 
whet  the  curiosity  of  the  spectator 
as  to  what  solution  will  be  offered 
in  breaking  the  race  barrier.  Death 
claims  the  Indian  hero  after  he  has 
sacrificed  his  life  for  the  perfidious 
brother  of  the  white  girl  he  loves. 

Direction    Ernst   Laemmle; 

worthy   effort. 

Author    Sarah   Saddoris 

Scenario Chas.  Logue 

Photography Ben  Kline, 

good. 


^^_       Buddy  Roosevelt  in 

"The  Fightin'  Comeback 

Pathe  Length:  4415  ft. 

CHECK  UP  ANOTHER  GOOD 
PATHE  WESTERN.  GOOD  LIVE 
PLOT  AND  PLENTY  OF  FAST 
MOVING  ACTION  FROM  BE- 
GINNING TO  END. 

Cast Buddy  Roosevelt  struggles 

along  without  a  shave  for  most  of 
the  picture  but  cleans  up  in  time  for 
the  clinch  with  Clara  Horton.  Sid- 
ney M.  Goldin  a  Jewish  comedian. 
Others   the  usual  western  types. 

Story  and  Production Western. 

Without  making  any  pretenses  at 
getting  entirely  away  from  the  gen- 
eral routine  of  western  stories  "The 
Fighting  Comeback"  has  enough  good 
incident  and  fast  action  to  lift  it  above 
the  average  mark.  It  has  some  cork- 
ing suspense  and  contrary  to  the  usual 
order  of  things  you  can't  always 
figure  the  next  move.  Buddy  is  a 
hard  fisted  cowboy  who  starts  on  his 
adventures  by  retrieving  a  roll  won 
from  a  card  sharp  he  caught  cheat- 
ing. He  picks  up  with  an  outlaw 
band  and  becomes  their  leader.  A 
nifty  little  waitress  falls  for  hero  and 
learns  he  is  hiding  from  the  sheriff, 
lifts  his  roll  and  returns  it  to  the 
sheriff  who  surprises  hero  with  the 
news  that  he  has  helped  expose  the 
card  sharp  who  was  a  counterfeiter. 

Direction    Tenny  Wright; 

good. 

Author   Walter  J.   Coburn. 

Scenario Frank    L.    Inghram. 

Photography Ray  Ries;  good. 


"Women  Love  Diamonds" 

M-G-M  Length:  6373  ft. 

WOMEN  LIKE  THIS  KIND  OF 
A  PICTURE,  TOO.  IT  WON'T 
MEAN  A  GREAT  DEAL  TO 
MEN.  LAVISH  HAND  IN  THE 
PRODUCTION. 

Cast.... Pauline  Starke  mighty  at- 
tractive as  the  diamond  decked  lady. 
Owen  Moore  her  taxi  driver  sweetie 
who  is  first  rate  except  when  they 
require  sobby  bits  of  him.  Lionel 
Barrymore  the  big  butter_  and  egg 
man.  Others  Douglas  Fairbanks, 
Jr.,  Constance  Howard,  Cissy  Fitz- 
gerald, George  Cooper,  Gwen  Lee, 
Dorothy  Phillips. 

Story  and  Production Drama. 

Edmund  Goulding  has  written  better 
stories  and  directed  better  pictures 
than  "Women  Love  Diamonds."  It 
is  the  type  of  a  story  that  will  thor- 
ughly  thrill  the  housewives  who  pass 
up  the  darning  to  take  in  a  matinee. 
They'll  gloat  over  the  luxuries  of  the 
heroine  who  has  the  kind  of  mama 
that  capitalizes  on  her  daughter's 
good  looks  by  forcing  her  to  accept 
the  financial  support  of  an  old  fellow 
who  passes  as  her  uncle.  They'll 
weep  when  the  sobby  business  en- 
ters in  with  the  death  of  the  chauf- 
feur's sister  and  the  discovery  that 
he    loves   the   lady  of  the   diamonds. 

Direction Edmund  Goulding; 

staeres  a  grand  show. 

Author    Edmund    Goulding 

Scenario    Lorna   Moon- 

Waldemar  Young. 

Photography Ray  Binger; 

good. 


"Frisco  Sally  Levy" 

M-G-M  Length:  6900  ft. 

THE  IRISH-JEWISH  COMEDY 
PARADE  CONTINUES  AND  TO 
THE  EVIDENT  SATISFACTION 
OF  THE  AUDIENCE. 

Cast Sally     O'Neil     the     Irish- 

jewisn  heroine,  Roy  DArcy  the 
uummer  '  as  termed  by  Sally's  pa, 
iciic-n  noltz,  while  Charles  Delaney 
is  tne  lucky  Irisher  who  wins  Sally. 
Others  Kate  Price,  her  mother,  Leon 
Holmes,    Helen    Cevine. 

Story  and   Production...    Comedy. 

The  minute  a  certain  type  ot  pic- 
ture makes  a  go  ot  it  the  rest  of  the 
producers  hop  on  the  band  wagon 
and  follow  with  their  own  versions  of 
the  same  thing.  "The  Big  Parade" 
started  a  series  of  smaller  parades 
and  "The  Cohens  and  the  Kellys" 
had  a  meaning  all  its  own  which  is 
to  say  that  it  immediately  suggested 
a  comedy  source  thai  seemed  to  spell 
success  and  apparently  the  other  pic- 
tures that  have  come  trailing  along 
since  have  managed  very  nicely  on 
their  own.  "Frisco  Sally  Levy"  is 
another.  Not  much  story  but  enough 
to  hang  a  bunch  of  laugs  to  and  keep 
the  crowd  out  front  amused.  The 
Capitol  audience  appeared  to  enjoy 
this  one  with  its  St.  Patrick's  Day 
parade,  done  in  natural  colors. 

Direction Wm.  Beaudine; 

suitable. 

Authors Alfred  A.  Cohn- 

Lew  Lipton. 

Adaptation Vernon  Smith 

Scenario   Alfred  A.   Cohn 

Photography    Max   Fabian; 

good. 


"The  Broken  Gate" 

Tiffany  Length:   5600  ft. 

MOTHER  LOVE  THEME 
SOMEWHAT  OVER 
DRENCHED  WITH  SENTI- 
MENT. THE  SMALL  TOWN 
GOSSIP  ANGLE  QUITE  FA- 
MILIAR. 

Cast.  ..  .Dorothy  Phillips  handles 
a  highlv  emotional  role  with  fine  re- 
straint. William  Collier,  Jr.,  is  first 
rate  as  her  son.  Jean  Arthur  his  cute 
sweetheart.  Others  Phillips  Smalley, 
Florence  Turner,  Gibson  Gowland. 
Chas.  A.  Post,  Vera  Lewis. 

Story  and  Production Drama. 

The  locale  is  a  small  town  and  the 
opening  title  says  that  "station  RGS 
is  broadcasting," — whereupon  the 
scene  fades  to  two  typical  scandal 
mongers  up  to  their  pet  diversion  and 
then  it  is  that  RGS  is  disclosed  as 
"rumor,  gossip  and  scandal."  The  di- 
rector starts  right  off  by  shrouding 
the  heroine  in  mystery — the  fact  that 
she  had  a  son,  the  uncertain  identity 
of  a  husband,  the  disappearance  of  the 
baby,  etc. — all  food  for  gossip.  But 
the  son  returns,  a  fine  grown  man 
and  the  mother's  sacrifice  and  shame 
has  not  been  in  vain.  The  father  is 
found  and  all  ends  lovely.  Pretty 
fair  neighborhood  theater  fare  but 
Dorothy  Phillips'  performance  is  the 
only  truly  worth  while  feature. 

Direction Jas.    C.    McKay; 

fair. 

Author John    F.    Natteford. 

Scenario Same. 

Photography Jos  Dubray, 

Stephen  Norton;  fair. 


"For  good  stories,  action  and  fast 
business,  can  Y  be  beaten.  Each  sue* 
ceeding  release  an  improvement 
over  the  last." 


wnvtp 


« 


m 


It's  a  simple  trick\to 
write  an  ad  and  stick 
in  a  bunch  of  superla- 
tives. But  it  doesn't 
mean  anything.  Just 
see  this  picture.  We 
won't  have  to  write 
them  for  you'll  be  say- 
ing them, — or  thinking 
them. 

They  just  don't  come 
any  better  than  "Don 
Desperado." 

Pafhepicture 


T£7 


PATHE 


PRESENTS 


LEO 


MtlONEY 

,DON 
IS  PER  ADO 


*.▲ 


bY  ford  i.beebe 


f; 


The  Man  from  Hardpan 

Leo  Moloney  lnheri,>Ranch  and  Girl 

(Reviewed  by  Paul -rhomp«.n^ej,s5 

RD  BKKBE,  res, ™**"™ %  SSled  to  qui"  a  bit  ol 

„„  if  the  ^"^rSi&^nfaEjzs 

cedit.    Invariably  ne 


situation; 


"thrt  m.v>  the  Malone 


tat 


Hardp 


It    will   mainta 


,    t,N      RO 


s^e';,i;.s 


•Uent'char) 


i  harden 


the 
and 

eral 
lent 
■nial 
awn 
har- 
son, 
■ests 
pitol 


NEW  PICTURES 


"THE    LONG    LOOP    ON    THE 
PECOS" 
Pathe. 

Produced    by Leu   D,    Maloney 

Featuring Leo     Maloney 

Eugenia  Gilbert,   Frederick   Dana,  Al- 
£t,  Tom  London. 


A^  fast  Wcsternjivith  all  the  gun-play 
etion  to  satisfy  the  demands  of 
the   thrill-hunters. 

Leaving  the  denouement  of  the  men- 
arr  ..nt||  ih..  xt;rv  lastj^the  interest  1? 
.held  up  to  the  cnd/>  Thg"  establishing' 
oi  tne  characters  is  somewhat  confusing 
in  the  beginning,  but  after  that's  over 
with  the  action  starts  at  a  merry  clip, 
maintaining  full  speed  throughout. 

The  fistic  encounters  arc  exciting,  anil 
Leo  Maloney  convincing  as  the  dead 
shot.  Eugenia  Gilbert  plays  the  neces- 
-,im  heroine    salisfarinrilv 

Good  entertainment  for  lovers  of  miM 
,door    melodrama. *~^ 


F.    B.  O. 

Juc 


"HOME   STRUCK" 


Kalph 


To 


fc   D«c.i„„  "f  ™"rs,, 

'  aS*£s  s,«ft '-eo  WaloneyJ 

|c'nar''o   '    Pofrf   f    „  / 


Ohe  King  of  Wild  Horses  in 


HAL  ROACH 

PRESENTS 


Hear,  Toppier  of  Records, 
Now  Tops  His  Own 


OLIVER  HARDY  as 
THE  BAD  MAM  WHO 
WAS  ALL  BAJJ   - 


For  three  successive  years  Rex  has  been  among 
the  greatest  money-getting  stars  of  the  business. 
Exhibitors'  ratings  in  the  trade  papers  prove  it. 

In  1924  "The  King  of  Wild  Horses,"  one  of  the 
ten  best. 

1925  "Black  Cyclone,"  one  of  the  ten  best. 

1926  "The  Devil  Horse,"  one  of  the  best  money  pic- 
tures of  the  year. 

Now  comes  "No  Man's  Law,"  easily  his  best. 


THEODORE 
VON  ELTZ  «r 

THE  BffO  MffM 
WHO  W^S  TOO 
GOOD  7D  8£ 
f?LL    BRU 


No  Man's  Law 


„itk  Barbara  Kent 

^/  JAMES   FINL'AYSON 


44. 


In  it,  of  course,  Rex  is  Rex,— inimitable.  But  also 
the  delightful  Barbara  Kent;  Oliver  Hardy,  a  "bad 
man"  whom  you'll  never  forget;  Theodore  Von  Eltz, 
the  hero  who  was  not  bad  enough  to  be  a  bad  man, 
yet  not  good  enough  to  be  a  good  man;  and  James 
Finlayson  as  the  simple,  laughter -creating  old 
prospector. 

"No  Man's  Law," — you  yourself  would  be  proud  to 
have  written,  directed  or  produced  it.  You'll  be 
proud  to  be  privileged  to  show  it  in  your  house. 

Pafhepicture 

JAMES 
FINLAYSON  «r 

SO  S/M/=l£  HE  7X7£Z>  W 
tf&.P  TH&  B&n  MtfA' 
TO  Pl/TH/M  rtlVrtV 


REX  "  H/M^£L/= 


DIRECTED  BY  F&ED  JACK* 


John  Adams 

presents 

Larry  Semon 

*SPUDS  * 


Big  men,  little  men;  fat  women,  thin 
women;  boys  from  three  to  thirty,  and 
girls  from  thirty  to  three;  rich  and 
poor,  all  ages,  all  kinds,  all  will  enjoy 
this  zippy  comedy,  and  laugh  with  the 
muffler  off,  for  every  one  else  will  be 
laughing  too. 


Pafhepicture 


THE 


Sunday,  April  17,  1927 


<^s 


DAILY 


13 


Hoot  Gibson  in 

"Hey!  Hey!  Cowboy" 

Universal  Length:  5378  ft. 

VERY  FAMILIAR  WESTERN 
BUSINESS.  FAIR  ACTION, 
PLEASING  ROMANCE  AND 
SOME  MIGHTY  BEAUTIFUL 
LOCATIONS  HELP  A  WEAK 
STORY  OVER  THE  SLOW 
SPOTS. 

Cast....  Hoot  up  to  his  customary 
heroics  what  with  saving  ranches  for 
their  owners  and  rescuing  the  pretty 
daughter  of  one.  Wheeler  Oakman 
is  the  well  known  menace  of  the  fray 
and  Kathleen  Key  the  dark  haired 
lass    of   the    rancho. 

Story  and  Production Western. 

Cowboy  heroes  have  a  knack  of  just 
bumping  into  romance  and  adventure. 
It's  very  much  a  part  of  their  exist- 
ence so  for  an  opener  in  "Hey!  Heyl 
Cowboy"  Hoot  merely  has  himself 
kicked  off  a  freight  train  and  natur- 
ally he  lands  right  into  the  midst  of 
a  ranch  feud  which  he  is  destined  to 
settle  in  his  own  clever  style.  The 
plot  is  a  repetition  of  one  of  the  popu- 
lar western  formulas  with  two  ranch- 
men at  odds  over  their  border  line 
while  a  third  supposedly  neutral 
ranchman  is  secretly  planning  to 
fleece  the  two  old  scrapping  codgers, 
and  make  off  with  the  daughter  of 
one.  Hoot  spoils  all  the  fireworks 
and  provides  a  few  of  his  own  with 
the  usual  results. 

Direction Lynn   Reynolds ; 

good. 

Author Lynn  Reynolds 

Scenario Lynn    Reynolds 

Photography.  .Harry  C.  Neumann; 
excellent. 


"Matinee  Ladies" 

Warners  Length:  6352  ft. 

JAZZ  DOINGS  GALORE. 
PLENTY  OF  PEP  AND  A  JOLLY 
LOT  OF  MIDNIGHT  MADNESS 
FOR  THE  CROWD  THAT  FOL- 
LOWS THIS  FORMULA. 

Cast Pretty      May      McAvoy's 

personality  and  ability  wasted  on 
such  shoddy  fare  as  this.  Malcolm 
McGregor,  too,  deserves  a  better 
break.  Richard  Tucker  the  rich  play 
boy  and  Hedda  Hopper  a  vamping 
widow.  Others  Cissy  Fitzgerald, 
Wm.  Demarest,   Margaret  Seddon. 

Story  and  Production Romance. 

Pictures  of  this  type  are  purely  com- 
mercial propositions,  made  of  the 
stuff  that  registers  a  one  hundred 
percent  kick  with  a  goodly  majority 
and  in  return  makes  for  a  healthy 
box  office.  They  contribute  nothing 
whatever  to  the  art  of  motion  pic- 
tures. Exhibitors  catering  to  jazz 
followers  will  undoubtedly  find  this 
and  other  pictures  of  the  same  or- 
der wholly  satisfying  from  the  b.  o. 
viewpoint.  Critically  it  is  a  shabby 
and  often  vulgar  display  of  what  is 
supposed  to  be  the  Long  Island  fast 
set,  played  to  the  tune  of  jazz  bands 
and  cocktail  shakers.  For  a  thrill  a 
melodramatic  ending  is  tacked  on 
with  the  hero  eventually  saving  the 
girl  from  a  watery  grave. 

Direction Byron  Haskins;  suits 

the   story. 

Authors Albert  S.  Howson- 

Sidney  R.   Buchman. 

Scenario    C.   Graham   Baker. 

Photography    Frank   Kesson; 

good  . 


"The  Notorious  Lady" 

First  National  Length:  6040  ft 

UNUSUAL  LOVE  TRIANGLE 
TIED  UP  WITH  GOOD  ADVEN- 
TURE STORY.  SMOOTH  DI- 
RECTION, COLORFUL  TROPI- 
CAL SCENES  AND  WORK  OF 
STAR  ALL  COUNT. 

Cast. ..  .Lewis  Stone  scores  heav- 
ily in  one  of  those  sympathetic  parts 
that  he  can  do  so  well.  Barbara 
Bedford  as  his  wife  has  an  appealing 
role.  Ann  Rork  as  a  native  girl 
dresses  the  picture  whenever  she  ap- 
pears. Others,  Earl  Metcalfe,  Francis 
McDonald. 

Story  and  Production ....  Drama, 
from  Sir  Patrick  Hasting's  novel, 
"The  River."  The  story  of  a  wife's 
sacrifice.  When  her  husband  kills  a 
man  found  in  her  society,  she  sacri- 
fices her^  reputation  in  order  to  save 
him  from  the  death  penalty.  Lewis 
Stone,  the  husband,  believing  her 
guilty,  goes  to  the  diamond  fields  of 
Africa.  Here  the  story  takes  on  a 
lot  of  color  with  a  villain  and  the  na- 
tives furnishing  a  bang-up  plot  full 
of  stirring  adventure.  With  this  is 
interwoven  the  love  triangle,  as  the 
wife  appears  searching  for  her  hus- 
band, and  accompanied  by  Metcalfe, 
her  admirer.  Story  is  smoothly  told, 
full  of  suspense,  and  the  elements  of 
love  and  adventure  are  cleverly  inter- 
twined.   Fine  tropical  atmosphere. 

Direction:    King  Baggot; 

well  handled. 

Author: Sir  Patrick  Hastings. 

Scenario:    Jane   Murfin. 

Photography   Tony  Gaudio; 

very  good. 


Laura  La  Plante  in 

"Beware  of  Widows" 

Universal  Length:  5777   ft. 

ENDS  MUCH  BETTER  THAN 
IT  BEGINS  BUT  ON  THE 
WHOLE  IT  IS  A  WEAK  VE- 
HICLE. LAURA  LA  PLANTE 
WORKS  HARD  TO  PUT  IT 
OVER. 

Cast. . .  .Too  big  an  order  to  Laura 
this  time  although  she  works  diligent- 
ly. Bryant  Washburn  the  much  ad- 
mired doctor  and  Paulette  Duval  the 
prize  patient.  Others  Walter  Hiers, 
Tully  Marshall,  Catherine  Carver, 
Heinie   Conklin,  Otto  Hoffman. 

Story   and   Production Comedy. 

The  governor  who  said  it  was  a 
long  time  between  drinks  would  un- 
doubtedly say  the  same  thing  about 
the  laughs  in  "Beware  of  Widows," 
Laura  La  Plante's  latest  which  had 
a  pretty  fair  basis  of  comedy  but 
the  gags  failed  to  materialize  other 
than  in  the  form  of  some  fair  non- 
sense that  gave  the  star  a  lot  to  do 
but  nothing  calculated  to  draw  any- 
thing like  a  steady  session  of  laughs. 
The  trials  of  Laura  are  many  but 
then  her  doctor  sweetie  has  so  many 
good  looking  women  patients  that 
she  has  cause  to  worry.  She  finally 
comes  out  the  victor  but  its  a  long 
way  around  to  the  happy  ending  this 
time.      The    titles    are    witless. 

Direction    Wesley   Ruggles; 

poor. 

Author    Owen   Davis. 

Scenario    Beatrice  Van. 

Photography  . .  Gilbert  Warrenton ; 
good. 


"The  Price  of  Honor" 

Columbia  Length:  5936  ft. 

SUITABLE  FOR  THE  NEIGH- 
BORHOOD THEATER.  REVIS- 
ION OF  MURDER  MYSTERY 
THEME  WITH  CIRCUMSTAN- 
TIAL EVIDENCE  THE  OLD 
STICKER. 

Cast. ..  .William  V.  Mong  a  sym- 
pathetic character  until  the  story 
takes  a  turn  that  strips  him  clean 
of  sentiment  and  audience  favor. 
Dorothy  Revier  the  girl  and  Malcolm 
McGregor  the  fearless  victim  of  a 
nearly  fatal  lesson.  Gustav  Von 
Seyffertitz  a  criminal  lawyer. 

Story  and  Production. ..  .Drama. 
The  early  reels  of  the  picture  demand 
the  spectator's  undivided  attention 
what  with  intensely  interesting  situa- 
tions, a  well  laid  premise  and  a  cast 
of  players  capable  of  drawing  the 
characters  of  the  story  realistically. 
But  it  is  all  too  soon  that  everything 
takes  a  turn  for  the  worse — the  story 
develops  into  a  last  minute  reprive 
with  the  old  clock  ticking  off  the  min- 
utes, the  characters  losing  all  sym- 
pathy and  evidently  interest  in  the 
job  at  hand.  The  scheme  of  a  par- 
doned lifer  to  make  the  son  of  the 
man  who  sent  him  to  jail  an  object 
lesson  of  circumstantial  evidence 
comes  to  the  verge  of  sending  the 
fellow  to  the  chair  but  the  plot  is 
bared  in  time. 

Direction E.    H.    Griffith; 

good  when  the  material  permitted. 

Author    Dorothy   Howell. 

Scenario    Same. 

Photography.  .J.  O.  Taylor;  good. 


"California  In  '49" 

Arrow-S.  R.  Length :  5444  ft. 

POORLY  CONSTRUCTED 
STORY.  TALE  OF  PIONEER 
DAYS  FULL  OF  TYPICAL  AT- 
MOSPHERE AND  INCIDENT 
BUT  LACKS  THE  ACCOMPANY- 
ING ACTION  AND  THRILLS. 

Cast Neva    Gerber    past    the 

ingenue  stage  which  she  essay